The Media Mix with Claire Atkinson
Host Claire Atkinson (Business Insider, NBC News, New York Post) brings exclusive conversations with big thinkers in media, tech, and marketing. The podcast will break and bridge new insights into the most important stories of the week, while looking at media and marketing news and trends from a global perspective. The Media Mix was co-created by Claire Atkinson and Jamie Maglietta. Hosted by Claire Atkinson. Executive Producers are Claire Atkinson, Jamie Maglietta, and Situation Room Studios. Edited and Produced by Situation Room Studios.
S3 E8 · Tue, July 02, 2024
How Artificial Intelligence is Being Used in Local Journalism Plus Optimism in the News-Desert
“I am very optimistic about local journalism,” says Informed California Foundation CEO Geoffrey King, but why? On this episode of The Media Mix, Claire Atkinson talks with Jim Brady of the Knight Foundation and two leaders his organization supports. What Candice Fortman, the Media Executive Director for Outlier, is doing to create text-based news. Plus the impact of student journalists and how artificial intelligence is being used in local news reporting. For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on X @claireatki or pitch her Executive Producer jamie@oncamready.com To learn more about the guests visit this websites: Knight Foundation: https://knightfoundation.org/ Informed California: https://informedca.org/ Outlier Media: https://outliermedia.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices
S3 E7 · Thu, June 27, 2024
Disney’s Rita Ferro On The Future of Customization in Streaming, Disney’s AI Use & Sports Innovation
The Media Mix continues to break down topics from Cannes Lions. On this episode Claire Atkinson talks with Disney’s President of Global Ad Sales, Rita Ferro. What stood out to her from Cannes, the future of streaming, and “creative versioning” on Disney+. Plus Disney’s strategy around Presidential Debates, with this week’s CNN Debate in mind. For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on social media @claireatki or pitch her Executive Producer at jamie@oncamready.com Learn more about your ad choices. Visit megaphone.fm/adchoices
S3 E5 · Fri, June 21, 2024
Will.i.am on music, brands and our AI future.
The Media Mix jets to France to capture a conversation about the future of marketing. While attending events at Cannes Lions Claire Atkinson recorded music and tech entrepreneur Will.i.am discussing AI and where he sees intelligent media taking us in the future. Plus pollster and marketing chief Mark Penn talks about how companies will have to do redo their communications in a personalized AI world . All this and more on this week’s episode of The Media Mix. We're bringing you topics on media, marketing and tech from around the world at The Media Mix newsletter on Substack . We are also looking for fresh guest bookings and sponsors for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on Twitter @claireatki or pitch her executive producer at jamie@oncamready.com This special Cannes Lions episode is sponsored by Havas. You can find their report on AI here. https://www.prnewswire.com/news-releases/havas-pulls-back-the-curtain-on-consumer-perspectives-around-the-future-of-generative-ai-in-latest-prosumer-report-302171943.html Learn more about your ad choices. Visit megaphone.fm/adchoices
S3 E4 · Fri, June 14, 2024
Who will buy Shari Redstone’s Paramount?
Paramount-Skydance merger talks end after Redstone pulls the rug on the $8 billion deal. On this extended episode of The Media Mix, Claire Atkinson talks with three seasoned media reporters on why months worth of sale talks ended abruptly this week. What’s the future now for the owner of CBS network, MTV, BET, the movie studio and the Paramount streaming service. For more on this and other media topics subscribe to The Media Mix newsletter on Substack . The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on X at @claireatki or pitch her Executive Producer at jamie@oncamready.com Connect with the guests: Fox Business Network Senior Correspondent Charlie Gasparino Reuters U.S. Entertainment Business Correspondent Dawn Chmielewski “The Wakeup” Daily Newsletter’s Sean McNulty Learn more about your ad choices. Visit megaphone.fm/adchoices
S3 E3 · Thu, June 06, 2024
Why Podcasts Are Becoming the New Pilots for Streaming Plus How One Company is Building its U.S. Business with a Mexico-First Mindset
How podcasts are becoming the start of the entertainment pipeline joining books as a force behind films and television shows. Claire Atkinson talks with the co-founders of one of the largest global podcast networks, Sonoro Media. Why Joshua Weinstein says there is an “intriguing nuance that is transforming the industry.” Plus Camilla Victoriano on why they are focusing on content for the “underserved and unempowered in traditional Hollywood models.” For more on this and other media topics subscribe to The Media Mix newsletter on Substack . The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on Twitter @claireatki or pitch her Executive Producer @jamiemaglietta For more on Sonoro Media visit: https://sonoromedia.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
S3 E2 · Fri, May 31, 2024
The Podcast Show in London, The Making of a True Crime Podcast, and Applying Journalism to Podcasting
We bring you inside The Podcast Show in London and a look at the podcast industry with Press Advance host Johanna Maska and former CNN anchor Carol Costello who won recognition from Apple with her podcast “Blind Rage.” They talk with Claire Atkinson about navigating the podcast industry, the future of the audio and how they produce their shows. Maska on the business of podcasting and the importance of leaning into niche audiences. Plus Carol Costello reflects on her time at CNN and provides a compelling description of the hard work required to produce a true crime podcast, plus why journalism students prefer to get their news from podcasts. For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on Twitter @claireatki or pitch her Executive Producer @jamiemaglietta Learn more about your ad choices. Visit megaphone.fm/adchoices
S3 E1 · Fri, May 24, 2024
Cannes Film Festival’s Promise, The Power of Mubi and Why Filmmakers can take Adventurous Risks
Cannes Film Festival was dominated by talk of big movies like “Megalopolis,” streaming, YouTube and Mubi. The Media Mix host Claire Atkinson offers reporting from the competition then talks with two indie producers, Thomas Hoegh and Jay Van Hoy. Why Hoegh, a film investor, says Mubi is “operating in white space.” Plus While Van Hoy says demand is high for the right film but “flexibility comes with that demand” allowing more producers to take “adventurous risks.” For more on this subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on Twitter @claireatki or pitch her Executive Producer @jamiemaglietta Learn more about your ad choices. Visit megaphone.fm/adchoices
Wed, December 13, 2023
“Narcos” Co-Creator Chris Brancato, on the Series’ Addictive Qualities & How His Latest Project, “Hotel Cocaine,” is Coming Together
Narcos co-creator Chris Brancato talks about his latest project slated for MGM+ with Claire Atkinson. What you can expect from “Hotel Cocaine,” plus his thoughts on the glamourization of drugs in entertainment, his views on how the strikes are evening out the playing field, and the business of creating hits. Brancato also explains what it is like to be a television series writer, offers advice for future filmmakers, and reflects on one of his first jobs writing for “Beverly Hills 90210.” Learn more about your ad choices. Visit megaphone.fm/adchoices
Wed, December 06, 2023
One Journalist's Mission to Counter All the Outrage by Driving Traffic to Good Journalism
How outrage journalism, viral cat videos, and porn push good journalism to the “backwaters of the internet.” Editor-in-Chief Thomson Reuters Foundation, Yasir Khan, talks with Claire Atkinson and explains how the realities of the internet should force news organizations to calibrate their online strategies. Plus UAE's bid for the Telegraph via Jeff Zucker, what Khan has to say about the “strings attached” to “Gulf Money.” Then his take on TikTok journalism and the Gen Z influence on the media. To stay in the mix be sure to subscribe to The Media Mix newsletter. ( LINK ) Have guest ideas or want to sponsor a segment email us at themediamixUS@gmail.com Find Claire on Twitter at @claireatki Learn more about your ad choices. Visit megaphone.fm/adchoices
Thu, November 30, 2023
How will the media judge NewsNation’s non-partisan branding after the channel hosts the next GOP debate?
Ahead of the Republican primary debate on NewsNation Claire Atkinson talks with Press Advance Host and NewsNation Contributor Johanna Maska. She tells Claire Atkinson Donald Trump’s decision not to attend the debate is reminiscent of “arrogance that [she’s] seen from the Clinton orbit” - her thoughts. They also discuss the backlash following Univision’s interview with Donald Trump. Plus, why she feels Republicans and Democrats need to “hold Elon Musk as accountable as Mark Zuckerberg.” This episode is an explosive conversation you don’t want to miss. Be sure to check out Press Advance, too. To stay in the mix be sure to subscribe to The Media Mix newsletter. (LINK) Have guest ideas or want to sponsor a segment email us at themediamixUS@gmail.com Find Claire on Twitter at (LINK https://twitter.com/claireatki?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Learn more about your ad choices. Visit megaphone.fm/adchoices
Wed, November 22, 2023
Could Donald Trump be President Again?
Axios’ Sara Fischer and The Daily Beast’s Lachlan Cartwright discuss the 2024 media landscape and whether a Trump comeback could change everything. The two media reporters share the inside track on the stories they’re watching from AI and lay-offs to what happens at the top of ABC News. To stay in the mix subscribe to The Media Mix newsletter. Have guest ideas or want to sponsor a segment email us at themediamixUS@gmail.com . Learn more about your ad choices. Visit megaphone.fm/adchoices
Wed, November 15, 2023
Corporations, Colleges, and the Media under the spotlight on Israel/Hamas conflict.
Is journalism’s credibility at an “all-time low?” That’s what Stagwell CEO Mark Penn says. He talks with Claire Aktinson about reporting around the war and the handling of misinformation. Penn also calls out The New York Times and the “mainstream media” over its handling of reports from the region. Plus Stagwell Vice Chair Ray Day passionately says how amid the rush for clicks, communicators need to “take a step back… and remember our first obligation to report the truth.” For more, be sure to subscribe to the podcast and newsletter, TheMediaMix.Substack.com . Learn more about your ad choices. Visit megaphone.fm/adchoices
Wed, August 30, 2023
From 90' Sitcoms to "Peaky Blinders," How Successful Producer Caryn Mandabach Became Her Own Boss and Survived Sexism in Hollywood to Reach the Top of Her Field.
Award-winning producer of "That Seventies Show," "Roseanne," "The Cosby Show," & "Peaky Blinders," Caryn Mandabach talks with Claire Atkinson about why she chose to remain an independent creator and hold on to her rights. UK-based Mandabach shares her career journey, fighting sexism in Hollywood and her thoughts on the writers' strike. Mandabach's recipe for TV success - look for what's not out there. For more, be sure to subscribe to the podcast and newsletter, TheMediaMix.Substack.com . Learn more about your ad choices. Visit megaphone.fm/adchoices
Wed, August 23, 2023
What Letters Reveal about Rupert Murdoch
Australian author Walter Marsh talks to Claire Atkinson about his new book “ Young Rupert: The Making of the Murdoch Empire.” Marsh talks about how he dug up old correspondence from the 1950s to paint a vivid portrait of Rupert’s young adult life and the beginnings of the newspaper business he inherited and rapidly grew after his father’s death. Marsh also finds new information about Rupert’s left-leaning years at Oxford and how he learned the tricks of the trade. To stay in the mix, be sure to subscribe to this podcast and the newsletter, TheMediaMix.substack.com . Learn more about your ad choices. Visit megaphone.fm/adchoices
Wed, August 16, 2023
How one big Super Bowl ad agency is embracing A.I.
AI is coming to next year's Super Bowl commercials. Claire Atkinson turns to Goodby, Silverstein & Partners, a creative agency based out of San Francisco and New York, and talks with co-chair Jeff Goodby and Chief Creative Officer, Margaret Johnson. Here's what they have to say about how the Hollywood strikes are impacting SuperBowl and how AI will hit entry level jobs in the industry. They also share what it was like recreating Salvador Dali, plus why they aren't impressed with Threads. For more from The Media Mix subscribe to the podcast and substack click on the link . You can also reach the team to pitch ideas at themediamixus@gmail.com . Learn more about your ad choices. Visit megaphone.fm/adchoices
Wed, August 09, 2023
How Will Smith is building the "biggest indie studio" out there.
Claire Atkinson takes a look at how Will Smith's production company, Westbrook Media, makes social media a priority, the impact of the notorious Oscar slap, and the possible AI "hype cycle." Westbrook Media's Brad Haugen talks about the writer strike impact, Barbie branding, and the aftermath of Will Smith's slap moment, Then Jasmine Enberg with Insider Intelligence talks about the future of social media and gives her thoughts on how social media creators don’t need brands but brands need creators. To stay in the mix subscribe to The Media Mix newsletter and follow this podcast. Be sure to subscribe to the podcast and Substack Newsletter https://themediamix.substack.com/. If you have guest ideas email The Media Mix at themediamixUS@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Wed, August 02, 2023
Did Barbie Media Change the Future of Film Marketing?
Chief Marketing Officer of IMAX, Denny Tu and The Quorum's David Herrin talk with Claire Atkinson about the Barbie movie's impact on media, marketing, and movies. Herrin explains how Barbie is a "watercooler movie." Plus Tu talks TikTok and why he believes, "AI is going to unlock new opportunities and also new risks." That's on this episode of The Media Mix. Be sure to subscribe to the podcast and Substack Newsletter https://themediamix.substack.com/ . If you have guest ideas email The Media Mix at themediamixUS@gmail.com Stay connected to media and remain in the mix by subscribing to the podcast and newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices
Tue, July 25, 2023
Veteran Magazine Editor Graydon Carter on Power, Politics and Parties.
Claire Atkinson talks with former Vanity Fair editor-in-chief Graydon Carter, who is now the co-editor of Air Mail. On The Media Mix, the legendary editor shares his thoughts on Donald Trump and why he believes the White House should have a younger occupant. Plus Carter dishes on famous Oscar parties and shares his secrets for a great party. Stay connected to media and remain in the mix by subscribing to the podcast and newsletter https://themediamix.substack.com/ . Learn more about your ad choices. Visit megaphone.fm/adchoices
Tue, July 18, 2023
NewsMax CEO: Chris Ruddy on Tucker's Twitter Show, the Dominion Lawsuit, & covering the 2024 Presidential Race
An inside look at conservative media with NewsMax CEO Chris Ruddy. Does he see Tucker Carlson's Twitter show as a threat? Is Florida Ron DeSantis a viable Presidential candidate? Where do things stand with the Dominion Lawsuits? Claire Atkinson asks all those questions to keep you in the mix. Plus Lionel Messi signs with Inter Miami, and we hear from Newsbreak's head of strategy Jim Bell. Be sure to stay connected with media and subscribe to the podcast and newsletter. Link for newsletter https://themediamix.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Tue, July 11, 2023
Matt Navarra on Threads, Gary Vee on the future of social and Emily Bell on where it all leaves the news business.
Is Threads a threat to Twitter or new fad that will fade? What are some of the initial reactions of social media experts? These are some of the questions Claire Atkinson is tackling in The Media Mix. This episode is all about where social media is headed next with Gary Vee talking about Web3, Matt Navarra discussing Threads and the future of social plus Emily Bell on whether politics and news will come to dominate Threads despite Meta's intentions. Then entrepreneur Jon Bond has some new ideas for Twitter. For more, subscribe to the podcast and The Media Mix newsletter. Have ideas? Email us at themediamixus@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Tue, July 04, 2023
Sun Valley: The Potential Sale of BET & why brands love Paris Hilton.
What is Sun Valley and what deals are on the table? Could CNN be spun off? Is BET up for grabs? Those are some of the questions Claire Atkinson tackles in this episode of The Media Mix. Fox Business Network's Charlie Gasparino lays out the potential moves being discussed, plus why he once got kicked out of the prestigious event. Then NPR's Eric Deggans explains the players involved in the potential sale of BET; could this deal be decided on at Sun Valley? Plus, Medialink CEO Michael Kassan weighs in on the power of Paris Hilton. All this and more in The Media Mix newsletter. Be sure to subscribe to the podcast and newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices
Tue, June 27, 2023
Mark Penn: Marketing, Politics and Polls
Claire Atkinson takes listeners to Cannes, France for The Cannes Lions International Festival of Creativity. Hear what Stagwell CEO and Fox News Contributor, Mark Penn, has to say about the latest U.S. Presidential polling data and his thoughts on the Fox News’ controversial Arizona call for Biden. Plus Medialink CEO Michael Kassan gives his takeaways from Cannes. Then a creative director for Kilmartin Keys, in Denmark, Hannah Smith talks about what stood out at the festival. All that and more on this week's episode of The Media Mix. Be sure to subscribe to the newsletter. Link for newsletter https://themediamix.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Tue, June 20, 2023
Trailer
Veteran journalist Claire Atkinson, is partnering with Situation Room Studios, the news podcast division of Global Situation Room (GSR), to create The Media Mix, a new podcast series that delivers exclusive insights into the fast-paced industries of news, tech and marketing. With Atkinson as its host, the new series will travel to internationally renowned conferences, festivals and forums around the globe to gain behind-the-scenes access to power players and executives influencing the evolving communications business. Atkinson has nearly 30 years of experience in print and broadcast journalism. Most recently, Atkinson was Chief Media Correspondent at Insider, former Senior Editor Media at NBC News, and reporter on the business desk of the New York Post. Atkinson is also a regular guest on CNBC and BBC News. Continuing to tell the stories that matter most, Atkinson will dive deep into topics, such as Apple’s efforts in global streaming, the impact of Twitter’s new CEO, the ongoing remake of CNN and identify where marketing money is flowing – from women’s sports to TikTok, and of course, the AI revolution remaking media and marketing. Subscribe now and stay tuned for new episodes. The Media Mix was co-created by Claire Atkinson and Jamie Maglietta. Hosted by Claire Atkinson. Executive Producers are Claire Atkinson, Jamie Maglietta, and Situation Room Studios. Edited and Produced by Situation Room Studios. Learn more about your ad choices. Visit megaphone.fm/adchoices
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