Welcome to The Real Estate Advantage. This podcast is for the real estate agent that is wanting to learn and grow a successful real estate business. We upload podcasts weekly where we bring on industry experts, cover relevant real estate news, and help agents develop systems and processes that will lead them to grow a strong business. We focus on teaching agents how to "Lead By Serving". This podcast is for the busy real estate agent. The go-getter. The one obsessed with being better. The one that wants to take charge of their real estate business and grow. Support this...
Fri, February 04, 2022
Be prepared to laugh while learning! Bob Loeffler shares his personal story that led him to start The Fearless Agent. He will share his successes as well as his failures. It’s through the failures that he began to form the entire concept of The Fearless Agent. Bob is relatable to every agent out there because at some point in your career you had fears that kept you from seeing the success you desired. Be prepared to be challenged and encouraged so that you can be Fearless! We discuss with Bob Loeffler: The process that led him to see success in real estate. 3 key areas that he instructs his real estate agent clients to focus on (The right words to say every time, the right schedule to keep every day, and the right systems to pull it all together). Listen as he explains how real estate agents of all levels can implement his strategies. HERE’S more about Bob Loeffler: Bob Loeffler is an international speaker, coach, Trainer, Podcaster. Bob is also the creator of Fearless Agent Coaching. No other Real Estate Sales coaching program has ever come close to producing the results Fearless Agent coaching clients enjoy, and you are about to see why! After five long failure-packed years as a new agent in real estate, fortunately, Bob learned the absolute secret to sales. He then enjoyed amazing success and now teaches that same secret to you. Bob Coaches Realtors all over North America how to get rich selling real estate, and Company Owners how to recruit producing agents! The Skills, Schedule, and Systems of the Fearless Agent is all that is needed for permanent change in any real estate professional. Bob has done stand-up comedy and is the host of the funniest real estate podcast ever, so be prepared to laugh while you learn! You can learn more about Bob Loeffler and The Fearless Agent here: https://www.fearlessagent.com/ --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
Fri, January 21, 2022
In this video Jo Mangum give some great insight and best practices for real estate agents to see success. Hear Jo Mangum discuss: The benefits and success agents see by attending classes and training throughout their entire real estate career regardless of experience. Advice to new real estate agents that are just starting out and need some direction and focus. Jo goes over some of the best practices they should be focusing on this year. Tasks that real estate agents need to be doing daily, weekly, and monthly to see consistent success. Jo also goes over her “Mindsets of Highly Successful Listing Agents”. Great advice! We also cover the CENTURY 21 Brilliant Basics that we believe sets us apart as a franchise from all the others. HERE’S more about Jo Mangum: Working in the real estate industry since 1993, Jo found that the only thing more fun than working with clients with their real estate needs was helping agents and managers accelerate their success through training and coaching. She has written over 30 classes, developed two designation programs, written an award-winning book, Pushy – Can I be a Top Salesperson and Still Keep My Friends?, and was named the 2015 Educator of the Year. Check out the book here: https://amzn.to/3AjudRi Today, Jo is Vice President, Learning for CENTURY 21 Real Estate. --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E24 · Mon, April 05, 2021
Real estate agent tips 2021 with Mary Pallin Real Estate coach. We cover: Technology that helps agents the most Items real estate agents should be focused on doing in 2021 How important it is to learn and adapt The importance of staying in contact with your sphere of influence regularly 5 Real Estate Agent Tips 2021 More about Mary: Mary Pallin got her start in Minnesota real estate. But she wasn’t a “natural” –for 8 months - worked long hours, prospected like crazy, and earned NOTHING. Then everything changed. She became a multi-million dollar producer, reaching the top 3% of her company, which had over 800 agents. Mary credits this amazing turnabout to Floyd Wickman, whose training program helped her production grow over 300% each year. Years later, Mary joined the Floyd Wickman Team as a trainer and coach – and has earned the “Trainer of the Year” award – better known as “The Wickie” more times than any other trainer. But her biggest accomplishment is the number of lives she’s changed by teaching Floyd’s techniques. --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E23 · Tue, March 30, 2021
In this video Mike Ferry provides some great information for new real estate agents as well as experienced real estate agents. Here Mike Ferry answer questions like: As a new agent entering the industry what things would you say they need to be doing to set themselves up for success? What would you say are some of the best habits real estate agents should focus on daily, weekly, and monthly that help them grow their business in a consistent way? What are the factors that are keeping the housing inventory so low? How does a real estate agent strengthen their listing presentation so they can be more competitive in the market? We also discuss Mike Ferry’s Ideas to become a stronger listing agent, and his online course ADAPT. Check out his website to learn more: https://www.mikeferry.com/ HERE’S more about Mike Ferry: Mike Ferry is the founder of The Mike Ferry Organization and has been involved in sales and management for more than 46 years, earning an unmatched reputation for success built on a foundation of hard work, dedication to his personal goals, and an unwavering commitment to his clients and their success. The Mike Ferry Organization is a multimillion-dollar company with tens of thousands of clients. His phenomenal natural ability to teach and mentor his original techniques has helped countless agents achieve and exceed their personal and business goals. The way he inspires all his clients – whether in their first or fiftieth year of Real Estate – to produce at high levels and apply the rules of business to their careers is legendary. --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E22 · Wed, March 24, 2021
In this episode, we talk with Desiree Martinez on the benefits of the different types of social media platforms and their benefits to real estate agents. We also discuss a couple of her recent videos 9 Key Benefits of Using Social Media for Your Business (2021) and The COMPLETE Real Estate Agent's Live Streaming Guide (2021). Desiree covers a recent video she published for real estate agents in regards to video creation and going live. We will also get into some topics around Instagram, Facebook, and other social media platforms and how real estate agents can take advantage of some of these avenues for marketing. Subscribe to her channel here: https://www.youtube.com/c/MrsDesireeR... HERE’S more about Desiree Martinez: Desiree Martinez is a YouTuber, Podcaster, speaker, and long-time & award-winning social media creative content creator. She has worked with hundreds of businesses and brands to help them grow their business with better content marketing. Desiree knows what it takes to help your business grow, build a community, and get leads through a very noisy news feed. She's a hot mess mom of two and a nerdy wife living in Arizona where there is always time for margaritas and pedicures. Links to Desiree's videos mentioned in this interview: 9 Key Benefits of Using Social Media for Your Business (2021) https://www.youtube.com/watch?v=34gnx... --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E21 · Mon, March 08, 2021
In this episode hear from Greg Harrelson on how he has been able to grow such a strong real estate brokerage throughout the years. Greg shares with us tips on how agents need to stay focused and cut out the noise and distractions that come with being a real estate agent. We also cover: Creative ways agents can generate listings What marketing activities agents should be focused on doing in 2021 Systems to stay in contact with previous clients and how to grow a referral-based business Best prospecting activities real estate agents need to be doing More about Greg Harrelson: Greg began his real estate career nearly 25 years ago. He and his dad started his C21 in Myrtle Beach in 1999. Greg started as a producer reaching levels of 300 sales per year consistently and as high as 484 with a small team. Now he focuses on attracting agents into his office and developing them into top producers. He has multiple agents doing over 100 deals per year while 2 are consistently doing 200+ deals each year. All were new licensees when they met Greg. Oh, and Greg himself still does 150 deals every year. Connect with Greg Harrelson Here: Facebook: facebook.com/gregharrelson Instagram: @gregharrelsonrealestate Youtube: youtube.com/user/MyrtleBeachProperty Website: www.c21theharrelsongroup.com --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E20 · Mon, March 01, 2021
Enjoy this conversation we had with Jared James Founder of Jared James Enterprises & Jarja media. YOU WILL LEARN: Tactics to help you overcome the roller coaster ride of the real estate agent commission check How to overcome worry and not let it slow you down What you should be focused on as a real estate agent and the things you need to let go of The importance of technology in the real estate industry and the most important tools. MENTIONED IN THIS EPISODE: Book: Profit First by Mike Michalowicz --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E19 · Fri, February 19, 2021
We sat down with Kyle Seyboth CENTURY 21 The Seyboth Team. Learn how he went from a new agent to the #1 ranked real estate agent in the nation. What does he do daily? What is the prospecting process? How does he manage a personal work-life balance? He previously worked at Keller Williams as their top-selling agent before coming over to CENTURY 21. Listen in as he explains why he chose CENTURY 21 over every other brand. Kyle also shares some tips to newer agents that are looking to grow their business. This conversation is jammed packed with helpful information for the real estate agent that wants to go to the next level. #1 Agent Nationwide Wall Street Journal/Real Trends 2019 #1 Agent in Keller Williams Realty 2016, 2017, 2018, 2019 Top 10 Agent Nationwide Wall Street Journal/Real Trends 2018 Meet Kyle Seyboth: Founder of The Seyboth Team, Kyle Seyboth is one of the most trusted and top-selling realtors in Rhode Island. He truly values the trust that his clients place in him and is committed to working hard for every home buyer and seller. His responsiveness to clients and expertise in the local residential and commercial real estate market has earned him the Top Realtor Nationwide for Keller Williams from 2016-2019 and Rhode Island Housing’s Realtor of the Year. He was also recognized as the 2019 #1 National Real Estate Producer by the Wall Street Journal/ Real Trends. In 2019, he sold over 500 units resulting in over 140 Million in sales. As a seasoned property investor as well, he is also sought by real estate investors looking to grow their portfolios in RI and MA. --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E18 · Mon, February 15, 2021
Do you value relationships? Do you think having servant leadership is important? One of the common things we have noticed from all of the professionals we have interviewed is they value relationships above marketing. They serve more than they receive.“It is one of the most beautiful compensations of life that no man can sincerely try to help another without helping himself….Serve and thou shall be served.”—Ralph Waldo Emerson“What we do for ourselves dies with us. What we do for others and the world is and remains immortal.”—Albert Pine--- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E17 · Thu, February 11, 2021
We sit down with Bryon Ellington - CENTURY 21 Chief Development Officer to discuss his life and how he ended up becoming the Chief Development Officer for CENTURY 21 as well as the differences between other real estate franchise models and CENTURY 21. We discuss the meaning behind CENTURY 21’s Mission statement “Defy Mediocrity and Deliver Extraordinary Experiences” and what that means and how it has drastically changed the way we here at CENTURY 21 serve our customers. Bryon also provides great advice for the real estate agent that is new in this industry and what they should be focused on. Meet Bryon Ellington: Growing up as the son of a real estate agent, Bryon understands both the highs and lows of the industry and has made it his mission to ensure that Century 21 agents and brokers have all the resources they need to truly succeed and leave a legacy for their own families. As Chief Development Officer, Ellington works to advance the brand’s mission of transforming relationships with clients and customers from strictly transactional to experiential and elevate the process with a focus on training, consulting, and recruiting. With a robust background in education and technology, Bryon previously served as Chief Operating Officer for Century 21 Real Estate as well as senior vice president of the Learning Center of Excellence, Realogy’s integrated learning institute, developing results-driving agent curriculums and growth-focused leadership programs for the company’s global network of brands. Prior to that, he worked at Keller Williams where he led the national brand’s award-winning learning efforts for nearly 15 years. Bryon received his bachelor’s degree and teaching certificate in secondary education from the University of Texas and an MBA in Entrepreneurship from the Acton School of Business in Austin. During his downtime, he enjoys spending time with his wife and four children and loves tapping into his creative side through woodworking. --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E16 · Tue, February 09, 2021
We interview Rett Harmon Co-Owner of Century 21 Novus Realty and leads Rettro Group, the team that he formed in 2018. We ask him about his company CENTURY 21 Novus Realty as well as his unique approach to creating a video that gets his team noticed. We also talk about how Real Estate Agents should market themselves based on their strengths in videos and not try and be like someone else. Who is Rett Harmon? Rett Harmon is an author, community advocate, and contributor to the real estate industry. He is both an active agent and co-owner of Century 21 Novus Realty. Rett began selling real estate in 2001 while attending the UWG where he earned his B.B.A in Real Estate. C21 Novus is currently growing with 47 agents, 12 staff, and over 600 properties under management. Rett actively lists and sells real estate, and leads Rettro Group, the team that he formed in 2018. Rett enjoys sharing relevant best practices through video, contributing to real estate publications, and speaking at industry events. He is an Eagle Scout, has ownership in 9 companies, and is passionate about Reels for Easter Seals, a non-profit company Rett started in 2016 that raises money for local Easter Seals. Rett and his wife Jenn, stay on the go with their three children. His hobbies include hunting, fishing, boating, and spending time outdoors. I will add he is also an Amazon #1 bookseller for his contribution to the book “Secrets To Success From Leading Pros Winning Real Estate” --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E15 · Mon, February 08, 2021
The U.S. Navy Seals have a saying: "Get comfortable being uncomfortable." If you can be comfortable being uncomfortable, you'll be prepared to handle whatever situation comes along in your own life. There are things you want in life. Goals you want to reach. The only way to get there is by pushing yourself. In this episode, we give you 6 steps to being uncomfortable so you become comfortable in pushing yourself to accomplish the goals in life you want to obtain. --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E14 · Sun, February 07, 2021
I am currently reading one of Mark Given’s Trust Based Philosophy books called “Trust Based Leadership”. In one of the chapters, he talks about living life without regrets to be able to grow yourself and those around you. In this video, I share some of my own perspectives about regrets and how important it is to do things that your afraid of doing and the benefits of doing so. --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E13 · Sun, February 07, 2021
If you struggle to get real estate buyer prospects to show up for your open houses then listen in as we discuss 11 ways you can drive buyers to your open houses. Open houses can be a great way to not only sell the property you have listed but it is a great tool to help get you more listings. Listen in as Stephanie Todd (Broker Associate, Coach with CENTURY 21 Advantage Realty in Somerset, Kentucky) goes over her steps that brings results. --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E11 · Fri, February 05, 2021
We interview Mark Given Founder of the Trust Based Philosophy Listen in as we ask him questions about how he developed the Trust Based Philosophy and why being a trust-based person and operating a trust-based business is so important. Who is Mark Given? Mark Given is the Founder of the Trust Based Philosophy and the Trust Based Academy and is grateful to be an Amazon #1 Bestselling Author of 9 books. Mark is a regular guest authority on national and international podcasts and radio shows from Hong Kong to London on the building, maintaining and repairing TRUST and in the last 15 years, he has spoken or taught at more than 1200 programs and events and another hundred or so virtual programs for sales and service companies, leadership teams, large and small companies, associations, hotels, HR experts, colleges, real estate companies and associations, and state and local governments. His FREE weekly blog, Mark’s Minute, is read by thousands of people across the world every Wednesday and Mark invites you to sign up for it too. You can connect with Mark Given by going to his website here: https://markgiven.com/ Be sure and signup for his weekly Newsletter Mark's Minute. While on his website be sure and Take The FREE Trust Test! --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E12 · Fri, February 05, 2021
We interview Stephanie Todd Realtor, Coach, Broker Associate CENTURY 21 Advantage Realty Listen in as we ask her questions about how she got started in real estate and ended up as one of the Coach’s for CENTURY 21 Advantage Realty. She also shares tips and strategies for real estate agents that are wanting to grow and for those that might be interested in getting a real estate license. Who is Stephanie Todd? As a long-time resident of the Somerset area, her husband and she knew they wanted to raise their family in this town that they love. She has been a licensed real estate agent since August 2013. She has served buyers and sellers in residential, farm, investments, and business opportunities. She is experienced with working with a variety of clients. Whether you are looking for your first home, needing an upgrade, or looking to downsize She has helped clients navigate through it all. She is also an active member and director of Somerset-Lake Cumberland Realtors local association and is an active member of the One27 House of Prayer. You can reach out to Stephanie Todd here: STodd@CENTURY21Advantage.com --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E9 · Thu, February 04, 2021
We interview Johnny Knight REALTOR at CENTURY 21 Sterling Realty in West Virginia. Johnny Knight finished his first full year 2019 ranked number 4 in the state of West Virginia for CENTURY 21. Closing 36 units and just under 7 million in volume. Fast forward to 2020 he sold 67 units and just under 14 million in volume. Recently awarded the 2020 Realtor Rookie of the year for his local board. And is currently ranked number 3 in the state. He contributes his success to strong leadership and his ability to adapt to the circumstances put in front of him. He enjoys mentoring new agents since he’s still fairly new himself along with bringing value to everyone he comes in contact with. --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E10 · Thu, February 04, 2021
In this episode, we go through the recent interview of Mike Miedler CEO of CENTURY 21 on CNBC’s Squawk Box talking about the real estate market in 2021. Nationally we are sitting on 2.5 Months Supply of Inventory. Generally, that’s at 6 months. 1.28M homes for sale. Major shifts in where people are buying. Demand will come from Gen-Zers but also a lot will be Millennials. There are currently 90m Millennials. We are seeing a generational shift in the market due to the large volume of first time home buyers. There have been 105 straight months of year-over-year price gains. The median home price around the country is right around $311K according to NAR. With the Interest rates, it’s still cheaper to buy a median-priced home and pay the mortgage than it is to rent. --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E8 · Wed, February 03, 2021
We go over 3 items to help you set goals for your real estate business: 1. Begin with time blocking 2. Set S.M.A.R.T. Goals 3. Post your goals in a highly visible location --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E7 · Tue, February 02, 2021
We interview Donna Gregorich Broker Associate / Coach / Company Partner with CENTURY 21 Advantage Realty - London Office. Some things you will hear and learn in this interview: Growth of an agent throughout a career in real estate. From Agent to property manager, to broker-owner, to coach and partner with CENTURY 21 Advantage Realty. The value of taking care of yourself and good health. How staying in contact with every prospect, client, and friend and relative is key to growing a successful real estate agent business. The benefits of technology when used correctly. How those you work with matter and how important a team is. The importance of having a real estate agent. --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E6 · Sun, January 31, 2021
We breakdown Brian Buffini’s Bold 2021 Predictions. Brian also had Chief Economist, Dr. Lawrence Yun, from the National Association of Realtors providing some key insights into what might happen in 2021 real estate. We discuss points brought up by Brian and Lawrence and go a bit deeper into all of these predictions.--- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E5 · Thu, January 28, 2021
We interview Mark Healey Recruitment Director at CENTURY 21 Dreams Inc. in Ontario Canada. Listen in and learn things that they did in 2020 to navigate all the adapting in their real estate market. We also go into strategies that real estate agents should adopt in 2021. --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E4 · Tue, January 26, 2021
We provide some commentary on a recent article on RISMedia about the current housing market and where it is going in 2021. We also cover some relevant statistics in the real estate market that tell a very interesting story about what might happen in 2021. --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E3 · Mon, January 25, 2021
We sit down with Steve Robinson Broker/Owner of CENTURY 21 Advantage Realty and learn about how he started the company and grew it to what it is today. Spanning 7 different cities in Kentucky with 160+ agents and over 2.2 Billion in sales volume. --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E2 · Mon, January 25, 2021
In this episode, we discuss some housing trends that have already begun to change because of the pandemic. People are looking for homes that have space for zoom meetings, homeschooling, and exercise. The home has now become not only where you eat, sleep and be entertained but now it's also where you work learn and grow. --- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
S1 E1 · Mon, January 25, 2021
Join us as we interview Stephen Robinson Owner/Principle Broker of CENTURY 21 Advantage Realty.--- Send in a voice message: https://anchor.fm/theadvantage/messageSupport this podcast: https://anchor.fm/theadvantage/support
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