Fresh Ears
Fresh Air Production is a leader in making podcasts for brands. This is library of valuable conversations about brands, audio and where those two things collide to create podcast magic. You'll find case studies of our clients talking about how they made their shows and why they worked. You'll hear marketing leaders from all over the world speaking to Michaela Hallam - our Director of Content - and there are the recent fortnightly shows where we speak to pelople we admire about the world of podcasts, as well as keeping up to date withe the latest audio innovation. Presented by N...
S6 E6 · Tue, December 17, 2024
How to create compelling branded content, with the BBC
This week, Jainnie Cho, VP of BBC StoryWorks at BBC Studios joins Fresh Air Founder, Neil Cowling and Director of Content, Michaela Hallam. They discuss where the BBC and brands cross over to make compelling content with great storytelling. We also discuss recent audio news, and there's a podcast recommendation from Jainnie herself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio See omnystudio.com/listener for privacy information.
S6 E5 · Fri, November 22, 2024
How Well Is Your Podcast Actually Doing? With Bumper
Dan Misener and Jonas Woost, from the data-driven podcast growth agency Bumper, sit down with Fresh Air's Director of Content, Michaela Hallam, and Director of Marketing, Richard Blake. Together, they delve into how the Bumper dashboard can help brands and businesses make sense of their podcast data to drive growth Plus the usual chat about recent audio news, and there's a podcast recommendation from Dan Misener himself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio See omnystudio.com/listener for privacy information.
S6 E4 · Fri, November 08, 2024
Why Podcasts Work For Luxury Brands, with T Brand Studio
Raquel Bubar, Managing Director at T Brand Studio - The content studio of New York Times Advertising sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. They explore the opportunities for luxury brands in podcasting and discuss their recently released partnership project: This Is Not A Beauty podcast from L’Oreal Groupe. Plus the usual chat about recent audio news, and there's a podcast recommendation from the Fresh Air team. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio Useful links: New York Times Advertising T Brand Studio Website L’Oréal Groupe’s This is Not A Beauty Podcast NYTimes.com destination page Apple Podcast Spotify Podcast Cartier Trinity’s Linked by Love Paid Post on Nytimes.com Wellcome Paid Post on NYTimes.com See omnystudio.com/listener for privacy information.
S6 E3 · Thu, October 24, 2024
Acast, Ads & Podcast Creativity, with Lizzy Pollott
Lizzy Pollott, Acast's Chief Communications and Brand Officer, sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. Together they discuss how brands can work with podcasting on a commercial basis and the value Acast can deliver to enable this. Plus the usual chat about recent audio news, and there's a podcast recommendation from the Fresh Air team. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio See omnystudio.com/listener for privacy information.
S6 E2 · Thu, October 10, 2024
How Brands Can Earn Their Own Attention, with Steve Pratt
This week, Steve Pratt, Founder of Pacific Content, Consultant and Author joins Fresh Air Founder Neil Cowling and Director of Content, Michaela Hallam. Together, they delve into how and why brands should strive to be more daring to earn their own attention. And how bypassing media companies and building your own audience is the way forward. All this and a chat about recent audio news, in addition to a podcast recommendation from Steve himself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to Freshair.audio See omnystudio.com/listener for privacy information.
S6 E1 · Thu, September 26, 2024
How You Can Speak to Your Podcast, with Say It Now
Fresh Ears is going fortnightly! Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam sit down with Zoe Bruton, Commercial Director at Say It Now, who are bringing voice-response to podcasts. Together, they explore how voice AI is giving consumers the ability to interact with an ad via their smart speaker, reducing the cognitive load, and creating a seamless, interactive exchange without interrupting their listening. We also discuss recent audio news, and there's a podcast recommendation from the Fresh Air team. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshairproduction.co.uk See omnystudio.com/listener for privacy information.
S5 E8 · Thu, September 19, 2024
Media360 2024: Dan Geneen from the British Heart Foundation
Dan Geneen is the Head of Mass Acquisition for the British Heart Foundation. He sat down with Fresh Air's Director of Content, Michaela Hallam at Media360 in Brighton to talk risky moves and turning to the unlikely world of gaming to re-engage younger audiences in their mission. This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK. See omnystudio.com/listener for privacy information.
S5 E7 · Thu, September 12, 2024
Media360 2024: Zoe Harris from On The Beach
Zoe Harris is the Chief Customer Officer for On The Beach. She sat down with Fresh Air's Director of Content, Michaela Hallam at Media360 in Brighton to discuss the bold risks they took during the pandemic and how they've built the brand since. This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK. See omnystudio.com/listener for privacy information.
S5 E6 · Tue, July 23, 2024
Media360 2024: Clare Chapman from EssenceMediacomX
Clare Chapman is the CEO of EssenceMediaacomX. She joined Fresh Air’s Director of Content, Michaela Hallam at Media360 in Brighton to explore how they encourage their clients to be innovative, balancing risk with a brand’s core message and mission. This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK. See omnystudio.com/listener for privacy information.
S5 E5 · Thu, July 18, 2024
Introducing Fresh Air Media
Introducing our newest baby. Our Director of Content, Michaela Hallam and Director of Marketing, Richard Blake sat down to talk through Fresh Air’s newest offering, Fresh Air Media. For years, we’ve helped build your brand’s own audio with podcasts, and now we are helping you to build your brand through audio. From building a brand's audio strategy, to launching your own show, to running bespoke creative audio campaigns and partnerships with other shows - we think podcasting is only just getting started. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshairproduction.co.uk See omnystudio.com/listener for privacy information.
S5 E4 · Wed, July 17, 2024
Media360 2024: Susanne Nowak from Mondelez
Susanne Nowak is the Senior Brand Manager at Mondelez. She joined Fresh Air’s Director of Content, Michaela Hallam at Media360 in Brighton to talk about using stark insights to create meaningful work that brings awareness to the issues that matter in society. This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK. See omnystudio.com/listener for privacy information.
S5 E3 · Thu, June 27, 2024
Media360 2024: Helen Saul from Shelter
Helen Saul is the Head of marketing at Shelter. She joined Fresh Air Production's Director of Content, Michaela Hallam at Media 360 in Brighton to talk about disrupting people’s experiences to incite meaningful and much-needed conversations on the matters that matter. This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK. See omnystudio.com/listener for privacy information.
S5 E2 · Tue, June 25, 2024
Media360 2024: Alice Tendler from OVO
At Media 360 in Brighton, Director of Brand & Marketing at OVO, Alice Tendler joined Fresh Air Production's Director of Content Michaela Hallam to talk about her attitude towards risk, tech innovation and blurring the boundaries of media and creative at OVO. All whilst encouraging people to go green with their energy consumption. This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK. See omnystudio.com/listener for privacy information.
S5 E1 · Thu, June 13, 2024
Media360 2024: Sam McAllister Special
For ten years Sam McAlister was the interviews producer on BBC 2’s flagship news programme Newsnight, securing head-to-head pieces with Silicon Valley CEOs, world leaders and Hollywood stars. A former barrister, she turned to journalism after a successful career in criminal law and has since negotiated with everyone from Buckingham Palace to the White House, Facebook to Tesla. Sam is now a Visiting Senior Fellow in Practice at LSE Law School, where she teaches negotiation. Working in a largely unseen role on Newsnight, Sam undertook the delicate negotiations that underpin some of the biggest exclusive interviews in British news. Sam secured include exclusive interviews with Sheryl Sandberg, Justin Trudeau, Bill Clinton, Elon Musk, Benjamin Netanyahu, Trevor Noah, and Eric Schmidt. Her book Scoops: Behind the Scenes of the BBC's Most Shocking Interviews, offers a backstage pass to some of these unforgettable moments. Most notably Sam led negotiations for the ground-breaking interview with HRH Prince Andrew. The first time a senior royal had agreed to such a journalistic interview, and in the midst of an international scandal, it went on to make headlines around the world and have a serious impact on the Royal Family and in April the story became the Netflix smash hot - ‘Scoop’, starring Billie Piper and Gillian Anderson. At Media 360 in Brighton, Sam joined Fresh Air Production's Director of Content Michaella Hallam to talk about the biggest risks she's ever taken, Prince Andrew's approach to risk and why its important for brands to be innovative and take risks. This episode is part of Fresh Air's Media360 series, follow to hear from some of the top CMO's in the UK. See omnystudio.com/listener for privacy information.
S4 E15 · Thu, August 24, 2023
Using Podcasting To Create Extraordinary Content with IRESS
One of our favourite podcasts that shows the power of pushing boundaries and taking risks, is Upfront from financial services software provider IRESS. From its origin, IRESS were determined to change the narrative around financial services and encourage listeners to get passionate. At its core, Upfront shows how creative you can be when creating a podcast. From music to host, artwork, content approach and promotion, Upfront has redefined the realms of financial service podcasting. Fresh Air Founder Neil Cowling chatted to Kate Atkinson, Content Lead at IRESS and Matt Holland Head of Communication at IRESS, about how they created a distinct and unconventional podcast with a well defined tone of voice. They also explore how they used their learnings from season 1 and applied them to grow season 2 and they hear from Senior Producer of Upfront at Fresh Air, Raj Pander. Listen to Upfront here . See omnystudio.com/listener for privacy information.
S4 E14 · Tue, August 08, 2023
Media 360 Mini-Series: BT's Simon White
In the final episode of our Media 360 Mini-Series, Fresh Air's Director of Content Michaela Hallam chats to Marketing and Media Manager of BT Business Simon White about audio identity within the B2B market. Simon also talks through and shares the results of BT's recent campaign with The News Agents podcast and the insights they learned. This episode is part of our Media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairproduction.co.uk See omnystudio.com/listener for privacy information.
S4 E13 · Thu, July 27, 2023
Media 360 Mini-Series: Direct Line Group's Sam Taylor
Marketing Director Sam Taylor helms Direct Line Group, a company with a rich heritage of audio branding from Churchill to Green Flag and Direct Line. Sam chats with Fresh Air's Director of Content Michaela Hallam all about the evolution of each of his brand's sound and how they amplify them. This episode is part of our Media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairproduction.co.uk See omnystudio.com/listener for privacy information.
S4 E12 · Thu, June 29, 2023
Media 360 Mini-Series: Channel 4's Jennifer Carey
Jennifer Carey is the Head of Media at Channel 4 - a brand with one of the clearest remits and most distinctive tones of voice in the UK. In fact, their latest audio identity is deliberately played on a broken piano. Michaela Hallam - Fresh Air's Director of Content - has a long history of creating audio identities for TV channels, so was keen to find out how the brand team go about capturing the spirit of C4 across all their audience touchpoints. This episode is part of our media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairproduction.co.uk See omnystudio.com/listener for privacy information.
S4 E11 · Fri, June 16, 2023
Media360 Mini-Series: Starcom's Nadine Young
Nadine Young leads Starcom as CEO, an agency that focuses on building momentum and delivering meaningful growth for it's clients. Before Starcom, Nadine held leadership roles in the industry, including Mindshare and Vizeum during a nine-year period in New York. Nadine and Michaela Hallam - Director of Content at Fresh Air - met at Media360 in Brighton to chat about how the advertising industry has evolved, the importance of audio in branding and how talent is the key to successful campaigns. This episode is part of our Media360 series, follow to hear from some of the top CMO's in the UK. See omnystudio.com/listener for privacy information.
S4 E10 · Fri, June 09, 2023
Inside the Industry, Live at the Podcast Show 2023
Fresh Air were delighted to spend two days at The Podcast Show, an annual highlight of the podcasting community, along with 6,000 attendees in The Design Centre in Angel, London. Assistant Producer Clara Kavanagh chatted with a whole host of delegates and exhibitors to talk all about the booming business of podcasting. Take a listen to hear the perspectives from: David Terris (Head of Radio at Sky News), Anouszka Tate (Producer of Happy Place with Fearne Cotton), Rebecca Newson (Publicist at Carver PR), Bernard P Achampong (Founder of Unedited and Vice-Chair of AudioUK), Andrew Goldsmith (Managing Director at Adelicious), Rebecca Grierson (Vice President of Podcasts at Artie Audio), Lizzy Pollott (SVP of Marketing, Communications & Brand at Acast) and Helen Arnold (Head of UK Sales at Sony). See omnystudio.com/listener for privacy information.
S4 E9 · Thu, June 01, 2023
Media360 Mini-Series: Rightmove's Matt Bushby
Matt Bushby is the CMO of Rightmove, and previously the UK Marketing Director for Just Eat, so he know a fair amount about the power of audio in brand marketing. Matt and Michaela Hallam - Director of Content at Fresh Air - met at Media360 in Brighton to chat through the role that audio can play in building a brand's presence across multiple media. They also discussed his vision for the future of Rightmove as an entertainment brand, with a titillating 'Watch this Space' regarding their tone of voice. The episode Is part of our Media360 series. See omnystudio.com/listener for privacy information.
S4 E8 · Tue, May 30, 2023
Media 360 Mini-Series: Sky Media's Liam Dolan
Liam Dolan, Head of Digital Strategic Partnerships at Sky Media sat down with Fresh Air's Director of Content, Michaela Hallam, to discuss how and why Sky are investing in podcasting. They talk about the benefits of long form audio and the engaged communities it creates. They also uncover how Sky is refining its podcast strategy and the monetisation models they're using to get the most value for the brands they work with. This episode is part of our Media 360 series. Follow Fresh Ears to hear insights from some of the UK's marketing leaders. See omnystudio.com/listener for privacy information.
S4 E7 · Thu, May 25, 2023
Media 360 Mini-Series: Yorkshire Tea's Dom Dwight
Marketing Director at Yorkshire Tea, Dom Dwight, chatted to Michaela Hallam - Fresh Air's Director of Content - to discuss what defines his brand's tone of voice. Dom talks about how content is either useful or entertaining, and why they usually choose the latter. They also discuss about the Yorkshire Tea's brand voice and how they fill it with warmth, authenticity and quirkiness, consistently across all their platforms. This episode is part of our Media 360, follow Fresh Ears to hear insights from some of the UK's brand leaders. See omnystudio.com/listener for privacy information.
S4 E6 · Tue, May 23, 2023
Media360 Mini-Series: Campaign's Gideon Spanier & Maisie McCabe
Gideon Spanier, Editor-in-Chief at Campaign, and Maisie McCabe, UK Editor at Campaign, joined our Head of Content Michaela Hallam at Media 360 to discuss their reflections and highlights of the two-day event. One of the key takeaways from Media 360 was trust, they delve into its importance and the habits people form around each media channel. Their conversations also covered how audio is different from other channels and its value as a media opportunity. This episode is part of our Media 360, follow Fresh Ears to hear insights from some of the biggest CMO's in the UK. See omnystudio.com/listener for privacy information.
S4 E5 · Fri, May 19, 2023
Insights from the Ad Industry, at Campaign’s Media360
As partners with PodPod and Campaign, we headed down to sunny Brighton for the 20th anniversary of Media 360 - the ultimate gathering of leading brands, agencies and media minds all working together to innovate and shape the future of media. In this special episode, we've picked out some of the highlights from the insightful sessions like the creative process behind ASDA's Elf Christmas ad, the importance of trust in brands like Boots and the value in responding to your audience, like Guinness did during the pandemic. Across the coming weeks we will be releasing mini episodes where our very own Head of Content, Michaela Hallam, had conversations with brand marketing leaders about their experiences, especially when using audio. Follow Fresh Ears now so you don't miss them! See omnystudio.com/listener for privacy information.
S4 E4 · Wed, April 26, 2023
Unearthing The Success Of Season 2 with Royal Botanic Gardens, Kew
One of the most exciting parts of creating a podcast with our clients is when it changes the listener’s perceptions of their brand. Amongst our favourites is ‘Unearthed’ – the series we make for The Royal Botanic Gardens, Kew. The first series of Unearthed explored how Kew’s scientists have helped solve crimes from curry-based murders to international trafficking. Series two was subtitled ‘Journeys into the Future of Food’ which looks at how we feed ourselves in a world of climate change and reduced biodiversity. To chat through the success of series two, Fresh Air Founder Neil Cowling chats to Emma Chandler, Senior Content and Engagement Manager and Grace Brewer, Digital Content Manager at Kew Gardens. They are also joined by ‘The Podcast Publicist’ Fiona Fraser, founder of Pow PR and one of the UK’s leading experts in podcast PR. To hear about the storytelling of series one of Unearthed click here . See omnystudio.com/listener for privacy information.
S4 E3 · Tue, April 11, 2023
Why Podcasts Are Better For Us. With Kinda Studios
We have teamed up with Kinda Studios - a specialist team who apply neuroscience research to creative projects - to enlighten us on the relationships between podcasts and our listener’s brains and how brands can make use of audio most effectively. In the final of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Katherine Templar-Lewis, the co-founders of Kinda Studios, to explore how podcasts tap into our everyday rituals in a way that doesn’t disrupt them, but complements them and gives them a deeper meaning. Read more from Kinda Studios' report on rituals HERE . See omnystudio.com/listener for privacy information.
S4 E2 · Tue, April 04, 2023
Why Our Brains Are Coded For Podcasts. With Kinda Studios.
We’ve been working with Kinda Studios to delve into the neuroscience of how our brains, understand and react to podcasts and why they're so powerful. In the second of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Katherine Templar-Lewis, the co-founders of Kinda, to explore the neuroscience of memory. They discuss how our brains have evolved to store information through stories, not facts and the ‘neuro-ballet’ of dopamine and oxytocin when listening to a great story. Proving that podcasts provoke more powerful, more emotional physical responses than video, laying down stronger memories and moving us to take more action as a result. Read more from Kinda Studio's report on memory HERE . See omnystudio.com/listener for privacy information.
S4 E1 · Tue, March 28, 2023
The Power of Long Form Audio. With Kinda Studios.
Knowing how and why podcasts can work well to reach client audiences is key to the work we do at Fresh Air. So we commissioned Kinda Studios, a specialist team who apply neuroscience research to creative projects, to discover how podcasts effects our brains and why long form media is worth the effort. In the first of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Katherine Templar-Lewis, the co-founders of Kinda, about how podcasts create a strong relationship between the listener and the audio (and therefore the brand behind it) by creating intimacy, effort and bucket loads of attention in a way that no other medium can achieve. Read more from Kinda Studio's report on attention here . See omnystudio.com/listener for privacy information.
S3 E11 · Thu, August 11, 2022
Cutting out the jargon, with IUCN
Investing For Ocean Impact sees Dorothée Herr – manager of the IUCN’s Blue Natural Capital Financing Facility – explore the reasons to invest in the ocean by talking to leading experts, global policymakers, and investment movers and shakers. The podcast also dives into real life, from seaweed farms to marine protected areas, and shows how these are projects that investors can indeed get behind. It was crucial that a series dealing with such a detailed topic didn’t veer off into jargon and shoptalk, losing their audience’s interest as a result. In this episode of Fresh Ears, Michelle Barnett (Marine Communications Officer at IUCN) and Phil Sansom, (Senior Producer at Fresh Air) sit down to discuss how they tackled this challenge in order to create a podcast that was informative, captivating, and unique. See omnystudio.com/listener for privacy information.
S3 E10 · Thu, July 28, 2022
Useful and inspiring podcasts, with Kleinwort Hambros
Kleinwort Hambros makes two podcasts with Fresh Air: The Wealth Chat, and The Entrepreneurs’ Chat. The former sees Fahad Kamal, Chief Market Strategist at Kleinwort Hambros, dive into the world of wealth with brilliant speakers, discussing everything from responsible investment to tech, geopolitics to retirement planning. On the other hand, The Entrepreneurs’ Chat focuses more on stories: James Hurley, Enterprise Editor at The Times, speaks with six entrepreneurs to delve behind the scenes of their ambitious and fast growing companies. In this episode, we sit down with Karolina Diebra, Head of Marketing at Kleinwort Hambros, and Anouszka Tate, Senior Producer at Fresh Air. They discuss the different production styles of the two podcasts, the importance of adaptivity in podcasting, and getting the best from presenters. See omnystudio.com/listener for privacy information.
S3 E9 · Fri, July 15, 2022
Podcasting about climate change, with National Grid
The Clean Energy Revolution, presented by Helen Skelton, is a podcast that’s the definition of forward-thinking. National Grid supplies energy to homes across the UK and the Northeast United States. They proposed this podcast as a definitive guide to the net zero energy transition. Helen unpacks the jargon and meets inspiring people who are using tech, science and smart thinking to help tackle climate change through the energy we use. In this episode of Fresh Ears, we sit down with Mark Goss, the Group Brand Manager of National Grid, and Katharine Kerr, Senior Producer at Fresh Air. We discuss how The Clean Energy Revolution helps listeners understand the UK’s changing approach to energy, while also educating them about National Grid’s role in this issue. See omnystudio.com/listener for privacy information.
S3 E8 · Tue, June 14, 2022
Meeting the Industry at The Podcast Show
Fresh Air were delighted to spend two days at The Podcast Show, Europe’s breakthrough event for the podcasting community. The industry is booming post-lockdown, and so this was a great opportunity to reunite with old friends, make some new ones, and get them on Fresh Ears. Producer Izzie Clarke took the opportunity to meet with a wide range of attendees and get their takes on the current state of affairs in podcasting, as well as what’s on the horizon. Take a listen to hear the perspectives of: Cel Spellman (actor and Call Of The Wild host), Matt Deegan (British Podcast Award founder), Meghan Carver (head of Carver PR), Khaliq Meer (BBC Sounds Audio Lab Commissioning Exec), Daps (Key Account Manager at Acast), Chelsea Bradbury (Head of UK Publisher Partnerships for Megaphone, Spotify), Alexia Bedat (Associate at Klaris Law), and Fran Scott (science presenter and host of The Robot Podcast). See omnystudio.com/listener for privacy information.
S3 E7 · Tue, April 26, 2022
What we love about podcasts, with the Fresh Air team
Fresh Air is growing quickly. So in this special episode, we wanted to take the opportunity to introduce you to each and every team member. The Fresh Air team cover a wide range of topics here, from approaches to storytelling, to favourite social media assets, and everything in between. We lift the lid on everything that makes Europe’s leading branded podcast company tick. See omnystudio.com/listener for privacy information.
S3 E6 · Thu, February 17, 2022
Creating branded true crime content, with Hogan Lovells and Northam Media
Proof In Trial is a podcast made with Hogan Lovells and Northam Media, shining a light on HL's trial lawyers as they share their most high-profile and dramatic cases. It was crucial that Proof In Trial humanise a profession that is often incorrectly seen as cold and calculated. In this Fresh Ears episode, we chat to Carolin Sagawa, (Director of Marketing and Business Development, Hogan Lovells), Jen Northam (Co-Founder, Northam Media) Zoe Gallagher (Senior Producer, Northam Media) and Alex Kenning (Senior Producer, Fresh Air Production). Together the panel lift the lid on how to tell emotional, high-stakes stories in a series that both educates and emotionally engages its audience. See omnystudio.com/listener for privacy information.
S3 E5 · Thu, February 03, 2022
Recording in a fast-changing world, with Barclays
Mortgage Insider is a podcast made with Barclays, for mortgage brokers across the UK. The mortgage industry has had an unpredictable journey through the pandemic, with brokers having to move quickly to help their clients achieve their goals within an ever-changing market. The podcast sees Barclays business development managers Claire MacPhail and Tony Rimmer chat with experts on a broad range of subjects, all designed to give their listeners support and perspective. Mortgage Insider is a podcast that was first created in March 2020, just as the pandemic’s full impact on the country was being realised. In this episode of Fresh Ears, we chat to series producer Julie-Anna Needham (Fresh Air), and Helen Carter, Head of Channel Engagement at Barclays. Together we unpack what it was like to start a series in such a fast-changing and unpredictable environment. See omnystudio.com/listener for privacy information.
S3 E4 · Fri, January 21, 2022
A useful guide to live podcasting, with Twitter Spaces
So, what is Twitter Spaces? What should you use it for? What are the things to avoid, and how can brands get involved? To start answering these questions, we chat with Julia White, Senior Partnerships Manager at Twitter and explore viral moments, brilliant examples of how brands have used it, and how you make it part of your podcasting strategy. See omnystudio.com/listener for privacy information.
S3 E3 · Thu, January 06, 2022
Changing listeners’ perspectives, with Lloyd’s Register Foundation
The Global Safety Podcast opens listeners’ eyes to the colossal safety challenges we face today. Presented by Tom Heap, this series for Lloyd’s Register Foundation aims to investigate the biggest safety issues facing the planet. The podcast is one of Lloyd's Register Foundation’s key assets in their mission to ‘engineer a safer world’. It’s crucial that it communicates messages about safety to its audiences in a way that is engaging and imaginative – never stereotypical or complicated. In this episode of Fresh Ears, we sit down to discuss this messaging strategy with the Samuel Dadd (PR and Communications Executive), Beth Elliot (Head of Communications and Global Campaigns), Anna Riggs (Senior Producer, Fresh Air) and Richard Blake (Director of Marketing and Growth, Fresh Air) See omnystudio.com/listener for privacy information.
S3 E2 · Fri, October 29, 2021
Recording on location, with Greater Anglia
‘Life On The Lines’ is a Greater Anglia podcast that invites listeners to take an audible journey among majestic coastlines, phenomenal wildlife, breathtaking cathedral cities and magical market towns. Along the way, Katharine Kerr – the podcast’s presenter and producer – meets the people that make these Greater Anglia locations such unique and special places. This charming series obviously needed to be recorded in a way that transported listeners to these amazing places. So in this episode of Fresh Ears, we chat to Katharine and Kerri Worrall (PR Consultant and Media Officer for Greater Anglia) to hear about the challenges and benefits of recording on location. See omnystudio.com/listener for privacy information.
S3 E1 · Sat, October 09, 2021
Reaching young audiences, with WWF
'Call of the Wild' is the first podcast from WWF, and is aimed squarely at young audiences of below 35. This target influences everything, from host selection to scripting, guest recruitment and music choice. There's a complex format involving famous names, WWF experts and people on the front line of climate change. All with the objective of giving our young listeners some clear actions they can take to help improve the environment for everyone and combat climate change. Here, we chat to Greg Armfield - Senior producer at WWF, and Izzie Clarke - Senior Producer at Fresh Air Production to hear how they created this wonderful podcast, and what they learnt along the way. See omnystudio.com/listener for privacy information.
S2 E5 · Wed, September 08, 2021
SPECIAL ANNOUNCEMENT with Pacific Content
Fresh Air Production and Pacific Content are delighted to announce a new global partnership in response to brands’ demand for podcasts that speak to global audiences. Neil Cowling of Fresh Air & Steve Pratt of Pacific Content discuss the partnerhsip, what it means for clients and the future of podcasting. This is a short audio press-release - an excerpt from the full conversation 'Building a global partnership, with Pacific Content'. See omnystudio.com/listener for privacy information.
S2 E5 · Wed, September 08, 2021
Building a global partnership, with Pacific Content
Vancouver-based Pacific Content are a leading podcast services company, helping some of the world’s biggest brands create and promote compelling audio stories. Just like Fresh Air, they’re all about partnering with brands to tell stories that audiences love listening to. So it only felt natural that as the two leading podcast consulting companies in our own continents - Europe and North America – we should team up to create a truly global podcast production partnership in service of brands in the audio storytelling space. In this very special episode of Fresh Ears, Steve Pratt, Co-Founder and VP of Pacific Content, sits down with Fresh Air's founder Neil Cowling to discuss this exciting new partnership, and to compare notes on how to provide brands with brilliant tailor-made podcasts. See omnystudio.com/listener for privacy information.
S3 E4 · Thu, July 29, 2021
Developing formats, with Legal & General
In 2018, Legal & General started discussing how to encourage their customers to reconsider what ‘retirement’ meant to them. From this, Rewirement was born – a podcast which sees Angellica Bell chatting to retirees about how they’ve been enjoying their retirement, how they prepared financially and what their expectations of retirement were. Rewirement sets out to surprise its audience, with a strong focus on the diversity of later life experiences. Episode themes include ‘Retirement in the LGBT community’, ‘Travel adventures in retirement’, and ‘Changing career later in life'. In this episode of Fresh Ears, Legal & General’s Head of PR & Content - Retail Retirement, Millie Hyde-Smith, and Fresh Air Senior Producer Katharine Kerr discuss the series’ shift in tone from Season 1 to 2, the different elements a presenter brings to a project, and attracting an audience who are usually less familiar with the podcast format. See omnystudio.com/listener for privacy information.
S3 E3 · Thu, July 15, 2021
Exploring internal comms, with Hitachi
Hitachi have over 300,000 employees globally, so it’s crucial that they take imaginative and engaging approaches to their internal comms. From this need to engage with their huge workforce, People of Hitachi was born – a series which sees Emily Seaton-Potter meet Hitachi employees from across the business to understand more about Hitachi’s approach to sustainability, from becoming a climate change innovator to creating a diverse and inclusive global business. In this episode of Fresh Ears, Emily and Fresh Air Senior Producer Juliette Nicholls discuss the different tone an internal podcast like People of Hitachi requires, the challenges and opportunities of a bite-sized ‘coffee break’ format, and exchange their top tips for first-time presenters. See omnystudio.com/listener for privacy information.
S3 E2 · Thu, July 01, 2021
Creating an international podcast, with Velux
With more and more people stuck at home as a result of lockdown, Velux saw an increased interest in home improvement and air quality. In answer to this, they created Home, Improved, a podcast showcasing the positive impact of their designs on light, fresh air – and property value! The series set out to inspire listeners to undertake their own exciting projects. Home, Improved had an international focus. The podcast was produced in three different languages - English, French and Dutch - with advertising messages dynamically inserted into each episode. These ads play in a further five different languages depending on the location of the listener. In this episode of Fresh Ears, Fresh Air Senior Producer Alex Kenning and Revolt Agency’s Senior Communication Strategist, Mads Schmidt, sit down to discuss creating podcast content for a pan-European audience with relevant and specifically targeted messaging. See omnystudio.com/listener for privacy information.
S3 E1 · Thu, June 17, 2021
Attracting different audiences, with ABB.
How do you engage with to two very distinct, but different audiences ... in a single series? That’s the challenge that ABB’s Robotics & Discrete Automation division set us. They wanted to appeal to industry experts, but also casual listeners who were completely new to the robot scene. ABB’s business is #2 globally, with a #1 position in robotics in the important, high-growth Chinese market. It’s an incredibly exciting industry which ABB wanted to give listeners an insight into – and so The Robot Podcast was created. Each week a panel of experts from industry, academia and the media takes a look at the cutting edge of robotics, analyzing how advances in auto-mation are already benefitting society and what the future will look like. In this episodes, Fresh Air Senior Producer Izzie Clarke, Marketing Specialist Richard Blake and Marc Mustard - Global Head of Content at ABB Robotics - reflect on the podcast’s goals, how they attracted these different listener types, and their aims for future series. See omnystudio.com/listener for privacy information.
Bonus · Fri, April 30, 2021
Defining success
In the final episode of this Fresh Ears bonus season, we discuss perhaps the most important stage of podcast production – how to measure success. By creating goals for your podcast, you can then promote your work in a way that targets those goals head on. We hear from Martin Loat (Dog N’ Bone), Steph Mylchreest (Allianz), Alison Jackson-Carter (Slater & Gordon), Dan Stainsby (AWA), Meryl Westlake (Kew), and Justine Goy (UCL). Check back soon for Season 2 of Fresh Ears. See omnystudio.com/listener for privacy information.
Bonus · Fri, April 09, 2021
Who should present your podcast?
As the next season of Fresh Ears approaches, we’re taking a look back at some of the most enlightening lessons we learned in Season 1. In this episode, we discuss the merits of different approaches to choosing the right presenter - the embodiment of your brand in podcast form. We hear insights from Lauren Boothman (AQA), Lucy Donoughue (Happiful), Jonathan Hill (GML), Alison Jackson-Carter (Slater & Gordon Lawyers), Tahseen Taj (Salesforce), Charlie Greenwood (NFU Mutual), as well as Fresh Air producer Anouszka Tate See omnystudio.com/listener for privacy information.
Bonus · Thu, March 25, 2021
Choosing a format
As the next season of Fresh Ears approaches, we’re taking a look back at some of the most enlightening lessons we learned in Season 1. A good format is key to drawing listeners to your podcast, and retaining them. In our second bonus episode, we explore the different approaches used for some of our podcasts. We hear from Lucy Donnahue (Happiful), Pau Bartoli (Unilever), Charlie Greenwood (NFU Mutual), Jonathan Hill (GML), Martin Loat (Propeller) and Fresh Air producers Geoff Bird, Martin Poyntz-Roberts and Alex Kenning. See omnystudio.com/listener for privacy information.
Bonus · Thu, March 11, 2021
Why make a branded podcast?
As the next season of Fresh Ears approaches, we’re taking a look back at some of the most enlightening lessons we learned in Season 1. In this episode, we tackle one of the most basic, but important, questions to consider in the creative process: why is a podcast right for our brand? We hear insights from Lauren Boothman (AQA), Lucy Donnahue (Happiful), Jonathan Hill (GML), Alison Jackson-Carter (Slater & Gordon Lawyers), Bryony Mackensie (Shell) and Meryl Westlake (Kew Gardens), as well as Fresh Air producers Annie Day and Martin Poyntz-Roberts. See omnystudio.com/listener for privacy information.
S2 E6 · Fri, December 18, 2020
Coaching your in-house presenter, with Salesforce Appexchange
Salesforce Appexchange is a platform upon which people all over the world have built their own businesses. There are entrepreneurs who owe their success to the platform, and of course plenty of other entrepreneurs who want to hear from them for inspiration. So Salesforce created 'Trailblazing Entrepreneurs' - a podcast series that's not about the platform - it's about the people who've used it. What's more, they used their own in-house staff member as a presenter. This is a popular option than can obviously go two ways, depending on how naturally the rookie presenter take to the medium. In this episodes, Fresh Air Senior Producer Anouszka Tate and Tahseen Taj - Senior Manager, AppExchange Marketing at Salesforce - reflect on the success of the series, how they coached the host, and how they've created a valuable asset for the many enthusiastic users of their software. See omnystudio.com/listener for privacy information.
S2 E5 · Thu, December 03, 2020
Creativity on a modest budget, with University College London
How many stories can you get from studying people 50 years? The Centre for Longitudinal Studies celebrated 50 years of the groundbreaking BCS70 with a 6 part podcast, interviewing the scientists, the participants and their families. With a modest budget, elderly contributors and a national lockdown, it required creativity in both format and execution. Neil Cowling speaks to: Ryan Bradshaw – Senior Communications Officer Justine Goy – Communications & Events Officer - Centre for Longitudinal studies at UCL Martin Poyntz-Roberts – Senior Producer at Fresh Air See omnystudio.com/listener for privacy information.
S2 E4 · Fri, November 27, 2020
Storytelling, with Royal Botanic Gardens, Kew.
A podcast for Kew Gardens. That will be a nice series about flowers and trees, right? Wrong. Kew know the power of storytelling, and they set out to create a wonderful podcast series of mysteries that would pull people in, make the very most of audio, and help listeners understand the extraordinary science that takes place under the Kew banner. Neil Cowling speaks to: Meryl Westlake – Senior Digital Content manager at Royal Botanic Gardens, Kew and Katherine Kerr - Senior Producer - Fresh Air See omnystudio.com/listener for privacy information.
S2 E3 · Fri, November 20, 2020
Niche content for a valuable audience, with Allianz
'Insurance Tomorrow' is a podcast aimed squarely at insurance brokers, and is a great example of the power of the medium to super-serve a valuable but niche target audience. Across six seasons, the podcast has positioned Allianz as a future-facing, thought-leading brand in a highly competitive market. Originally presented by Nick Hewer, the latest series has seen Steph McGowen take over the reigns, with all the change in tone that she brings. So how do Allianz know it's successful, and how to do make sure you're keeping the topics around 'the future of the insurance industry' fresh? Neil speaks to Steph Mylchreest – Marketing Consultant, Brand and CSR - Allianz, and Annie Day - Senior Producer, Fresh Air Production See omnystudio.com/listener for privacy information.
S2 E2 · Thu, November 12, 2020
Being brave and inviting debate, with Shell
Aimed at listeners who are engaged and interested in the transition to carbon-free economy, 'The Energy Podcast' by Shell explores the technologies that might take us there and never dodges the tough questions around Shell's own involvement. From grilling their own senior executives to inviting environmentalists tp debate, Shell have consistently used the podcast as a way to facilitate intelligent and nuanced conversation rather than simply push out a corporate message. We discuss how they've done this and the editorial discipline involved, with: Bryony MacKenzie, Editor of Digital Channels, Shell Annie Day, Senior Producer, Fresh Air See omnystudio.com/listener for privacy information.
S2 E1 · Fri, November 06, 2020
Creating super-relevant content for your community, with NFU Mutual
NFU Mutual is the UK's largest farming insurer, and wanted to create fascinating content on a topic that many farmers are super-keen to explore - diversification. In recruiting farmer/podcaster/influencer Will Evans and recording on locations all over the country, we created a series that brings a wealth of information, experience and insight to the farming community. It won a Corporate Content Award for best Use of Audio, as well as Best Corporate Storytellers, and also got us all out recording 'in the field', which was great fun. Neil is joined by Charlie Greenwood of NFU Mutual, Presenter Will Evans and Producer Geoff Bird. See omnystudio.com/listener for privacy information.
S1 E6 · Thu, October 08, 2020
Fitting into the listener's day, with Zendium Toothpaste
Brushing your teeth is a boring, empty two minutes where nothing else happens, so Zendium toothpaste decided to create super-produced, beautifully scripted, ultra-short podcasts to fill the time. 2 minutes of Zen is a series of exercises, mindfulness routines, and now children's content designed to be heard while brushing your teeth. It's perfectly aligned with the brand values, and is the perfect example of audio stepping into a space where no other medium really works. Neil Cowling talks through the thinking and execution of '2 minutes of Zen with: Pau Bartoli – Global marketing Director at Unilever – Zendium's parent company Alex Kenning - Fresh Air's producer for the project See omnystudio.com/listener for privacy information.
S1 E5 · Thu, October 01, 2020
Eating your own dogfood - with Propeller Group
Global PR agency Propeller group created The Dog 'n' Bone as a way to host fascinating conversations between influential people in the marketing industry. The Dog 'n' Bone podcast demonstrates the strength of their own network, and acts as a way to secure time with some of the marketing world's most impressive thinkers. It also demonstrates propeller's own capacity to create podcasts as an offering to their own clients. They've recorded in studio, at conferences and even at the Cannes festival. Propeller's Martin Loat and Branwell Johnson join Neil to reflect on their own podcast-building adventure, how the format has evolved, and what benefits it's brought to the business. See omnystudio.com/listener for privacy information.
S1 E4 · Wed, September 23, 2020
Building trust & momentum - with Slater & Gordon
Slater & Gordon - one of the UK's largest and best known law firms - have created their very own true crime podcast, featuring their own clients and their own lawyers. Raw & emotional storytelling, built on foundations of trust, commitment and superb promotion has led to a series which has achieved it brand objectives whilst no longer feeling like branded content. Joining Neil Cowling to discuss The Case Files are: Alison Jackson-Carter – Head of media and communications at Slater and Gordon Lucy Gardner – Senior media advisor at Slater and Gordon Annie Day – senior producer Howard Kosky – CEO Markettiers 4DC See omnystudio.com/listener for privacy information.
S1 E3 · Wed, September 16, 2020
Telling complex stories - with GML
'The Big Steal' was our biggest project to date. Fresh Air was asked to tell the story of how Vladimir Putin stole Russia's biggest oil company and continues to impose his brand of chaos and control on the West. Heavyweight investigative journalism, a super respected presenter, and some astonishing guests made for a gripping series. But how on earth did it all come together? Time, trust, and always checking back to make sure we hadn't drifted off course. Neil Cowling speaks to: Jonathan Hill - Director of Communications - GML Martin Poyntz-Roberts - Senior producer, Fresh Air Production Dan Stainsby - Deputy MD at Markettiers4DC See omnystudio.com/listener for privacy information.
S1 E2 · Wed, September 09, 2020
Thoughtful, intimate conversations - with Happiful Magazine
Happiful Magazine's 'I am, I Have' is a series of conversations between Lucy Donoughue and her guests. It's based on the principle that 'We all have mental health, but it doesn't define us', and has included numerous intimate, searching and spellbinding conversations. In this episode, we discuss how to create a sensitive and insightful branded podcast with Lucy and producer Annie Day. See omnystudio.com/listener for privacy information.
S1 E1 · Tue, September 01, 2020
Shifting Audience Perceptions - with AQA
AQA - Britain's biggest exam board - wanted to create a podcast that would offer teachers the chance to see behind the 'curtain' and meet the people who set the exams for their students. Podcasting offered AQA a chance to go into detail, showing the human side of the exams process and explaining the rationale behind their work. Unltimately, they wanted teachers to like the more and understand them better. 'Inside Exams' brought maths teacher Craig Barton to meet the teams, and explore behind the scenes as the voice of the listener. Over a year and 28 episodes, he and the podcast did an incredible job, as shown by solid research results. Here we discuss the podcast, its purpose and the process with: Lauren Boothman - Lead Content and Resource Producer – campaigns, AQA Anouszka Tate - Senior Producer, Fresh Air Dan Stainsby - Deputy Managing Director - Markettiers4DC See omnystudio.com/listener for privacy information.
Trailer · Fri, June 19, 2020
Trailer
Welcome to "Fresh Ears". Neil Cowling introduces the new series that dissects branded podcasts with the clients and the producers. See omnystudio.com/listener for privacy information.
loading...