Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok. Subscribe so you don't miss out. For more startup ideas, we created a database of 30+ startup ideas you can take at https://gregisenberg.com/30startupideas
Wed, April 23, 2025
Join me as I chat with Hunter Isaacson, a successful mobile app builder who has created apps with hundreds of millions of downloads. Hunter shares his playbook for building million-dollar mobile apps, emphasizing the importance of simple experiences, strong branding, and creating effective growth loops. He discusses how to identify opportunities by adapting existing ideas to new channels and technologies. Timestamps: 00:00 - Intro 01:56 - Examples of Viral Consumer Apps 04:35 - Hallow Deep dive 10:14 - Locket Deep dive 13:51 - NGL’s Deep Dive 15:08 - Don’t reinvent the wheel 17:27 - Hunter’s $1M/Month App Playbook 21:28 - Building a Brand People Love 24:44 - Creating a simple experience 25:26 - The importance of core action and North Star Metric 26:33 - How to create growth loops 31:28 - Additional Good Practices 33:13 - Opportunities in AI-enhanced app experiences 36:38 - Future technology trends Hunter is excited about Key Points: • Hunter Isaacson shares his framework for building successful mobile apps, including NGL (250M downloads) and Bags • The importance of creating simple experiences with strong branding that people can understand and resonate with • How to identify core metrics and growth loops that drive user engagement and viral sharing • Leveraging new platform features (like widgets, live activities) to create innovative app experiences 1) Hunter's framework for building viral, profitable apps is SURPRISINGLY simple: • Build a brand people love • Create a simple experience • Get users on quickly (even just 100) • Select ONE core action • Maximize % of users completing that action Let's dive deeper... 2) On building a BRAND PEOPLE LOVE: "Keep it short and find a slang term" - Hunter's secret sauce for naming apps. NGL = "not gonna lie" (obvious to Gen Z) BAGS = crypto slang for holdings The best names are OBVIOUS, resonate with your audience, and set the right vibe. 3) Creating a SIMPLE EXPERIENCE is crucial! Hunter designs ALL his apps himself (started with PowerPoint, now Figma) His approach: "What's the bare bones MVP that solves the problem?" Don't overcomplicate. ONE user flow is better than branching journeys. 4) The NORTH STAR METRIC changes everything. For each app, Hunter picks ONE metric that matters above all: • Wink: % of users getting a match on day 1 • NGL: % sharing link + replies • BAGS: % funding account + making first trade Aim for 90%+ completion! 5) GROWTH HACK: Build sharing into your core experience! "If you drop in 1000 people and 50% share, that's 500 people who've now shared your app" Hunter spent less than $10K marketing NGL to get 250M downloads! The key? Seed it just enough to activate the viral loop. 6) You DON'T need to reinvent the wheel! Hunter on NGL: "Anonymous messaging apps hav
Mon, April 21, 2025
Join me as I chat with Niels Klement, CMO of Perspective, we discuss how agencies are building highly profitable productized services using AI. He explains that the most successful approach involves focusing on a specific industry niche, creating a repeatable funnel template that delivers consistent results, and using AI to automate fulfillment. The discussion covers funnel optimization techniques, the importance of mobile-first design, and how interactive elements like quizzes significantly improve conversion rates. Timestamps: 00:00 - Intro 01:44 - Overview of productized services and funnel building 03:21 - How to build a niche-focused service 07:59 - Implementation of funnel templates and ads 11:10 - Funnel Strategies in 2025 14:43 - How to make a great VSL 18:54 - Funnel Strategies in 2025 pt2 21:05 - Where to use funnels 23:51 - Demonstration of Perspective funnel building 29:48 - Using funnels to validate startup ideas Build your next sales funnel: https://try.perspective.co/4i8i3dkviavy Key Points: • Agencies are building highly profitable productized services ($10K-100K/month) by focusing on specific niches and using AI and funnel tools like Perspective • The most successful agencies target industries that aren't tech-savvy and focus on business-critical services like recruiting and lead generation • High-converting funnels use interactive elements, personalization, and quiz formats to achieve 26-28% conversion rates on cold traffic • AI can automate much of the service delivery, allowing small teams or solo founders to scale to significant revenue 1) The Productized Service Revolution Agencies are shifting from service-heavy to product-heavy models using AI + automation. Some are scaling to $1M/MONTH with 80% profit margins by: • Targeting specific niches (bakeries, lawyers, etc) • Delivering business-critical results • Using ONE killer funnel template The best part? You can run this with just 1-2 freelancers + AI agents. 2) The Two Most Profitable Service Models Across thousands of agencies using Perspective, two business models consistently outperform: A) RECRUITING FUNNELS Help businesses find talent through automated systems B) LEAD GENERATION FUNNELS Deliver qualified prospects to businesses 3) The "One Funnel, Sell Twice" Strategy The most successful agencies: • Pick ONE industry (preferably not tech-savvy) • Create ONE funnel template that delivers results • Use AI to customize it for each client • Automate fulfillment with AI agents Top agencies in Perspective convert at 26-28% on COLD traffic! 4) What Makes High-Converting Funnels Work? The best performing funnels focus on: • SPEED: Pages loading less than 1 second convert 2.5X better • INTERACTIVITY: Quiz elements that create engagement • PERSONALIZATION: Tailoring content based on responses
Wed, April 16, 2025
Join me as I chat with Nick Huber to discusses how "boring" businesses like storage, lawn care, and service companies often create more reliable paths to wealth than tech startups. He shares his personal journey from a college storage business that sold for $1.75 million to purchasing and improving self-storage facilities worth millions. The conversation explores various low-tech business opportunities with high profit potential and minimal competition. 00:00 - Intro 02:08 - Nick's Sweaty Startup journey 05:20 - Self-storage facility investments and returns 07:31 - Examples of profitable service businesses 13:13 - Sweaty Startup Idea: Night Nurse Marketplace 18:49 - Value of a Good Domain Names 22:25 - The AI + Sweaty Startups Opportunity Key Points • Nick Huber shares his journey building "boring" but profitable businesses, including Storage Squad and self-storage facilities • Sweaty startups (service-based local businesses) often have less competition and higher success rates than tech startups • Simple marketing tactics like sidewalk chalk, bandit signs, and local networking can be highly effective for service businesses • Domain names are valuable digital real estate worth investing in for business credibility and growth 1) The WEALTHY people in your town aren't tech founders They own boring businesses: • Underground utilities • Surveying companies • HVAC businesses • Real estate development While everyone's dreaming of being the next Elon, these folks are quietly building wealth. 2) Nick's first million came from... college student storage! He built Storage Squad with: • $1500 Craigslist cargo van • $2200 box truck • SIDEWALK CHALK as his only marketing Grew to $2.2M in revenue, sold for $1.75M in 2020. No tech, no VC money, just hustle. 3) Self-storage facilities = GOLD MINES Nick bought a neglected facility for $625K with: • 40,000+ square feet • 180+ units • Only making $4K/month Another facility they bought for $1.5M now generates $40K/month and is worth $4.5M! 4) "Sweaty startups" are EVERYWHERE making serious money: • Lawn care: $100K+ working 9 months/year • Mobile detailing: $17K revenue/$10K profit PER MONTH • High-end transportation: Consistent 6-figure income • Tree removal: $3K for 4 hours of work (2 people) All with minimal startup costs! 5) The DOMAIN NAME lesson that most miss: Nick paid $450K for [Somewhere.com](http://somewhere.com/) and says it's already delivered MORE value than that. "People will spend millions on physical real estate but balk at a few thousand for digital real estate - the home of your business." 6) The COMPETITION ADVANTAGE of sweaty startups: Would you rather compete against: • Stanford CS grad with $20M in VC funding OR • Local business owner who doesn't answer phones on Monday afternoons? Cho
Mon, April 14, 2025
Use agents https://www.lindy.ai/greg (thanks to Flo for hooking us up with 50% off and you can get started for free) Join me as I chat with Flo Crivello, founder of Lindy AI, where he demonstrates how to build AI agents that can automate various business processes without coding. The conversation showcases practical applications including meeting recording, scheduling, recruitment, competitive analysis, and customer support. Crivello emphasizes that there's currently a significant gap between what's technically possible with AI agents and what most businesses are implementing. Built your first AI Agent with Lindy: https://www.gregisenberg.com/ai-agents Timestamps: 00:00 - Intro 02:08 - Demo 1: Meeting Notes 04:41 - Demo 2: YouTube comment scraping 06:49 - Meeting Notes Continued 08:27 - Demo 3: Outbound Phone Calling 10:16 - Demo 4: Meeting Prep 10:25 - Agent Swarms Explained 11:25 - Meeting Prep Continued 13:31 - Demo 5: Meeting Scheduler 15:04 - How to start using Lindy 15:52 - Live Building of a Recruitment Agent 17:57 - When should you loop in a human 18:37 - Building of a Recruitment Agent continued 20:34 - Demo 6: Sales Prospecting 22:44 - Why start using AI Agents 26:00 - Overview of template categories and use cases 28:52 - Demo 7: Elon Lindy 30:12 - Demo 8: Competitive Analysis 32:58 - Demo 9: CRM and Networking Manager 34:50 - Final Thoughts Key Points: • Lindy is a no-code platform for building AI agents that can automate business processes • Users can create their first agent in 10 minutes and automate significant portions of their business • The platform features "Agent Swarms" that can handle multiple tasks in parallel with greater reliability • Lindy offers thousands of integrations with various platforms and services 1) Meeting Assistant Agents The most universal use case for AI agents? Meeting management! Lindy can: • Record and transcribe your meetings • Create searchable notes in Google Docs • Organize notes by person (incredible for context) Flo: "I just had to dig up Google Docs and send him everything we've ever talked about with this person." 2) The Agent vs Workflow Difference Unlike Zapier which connects isolated steps, Lindy creates TRUE AGENTS that: • Understand context between steps • Can recover from mistakes • Let you speak to them in natural language • Don't need every step configured The magic? You're basically telling an AI to execute a sequence of connected actions. 3) Agent Swarms = GAME CHANGER This new feature lets you deploy multiple agents simultaneously! • Send personalized outreach to hundreds of leads • Research multiple people in parallel • Execute tasks reliably without losing coherence Think Agent Smith in The Matrix - your agent duplicates itself to ha
Wed, April 09, 2025
Join me as I chat with Riley Brown to explore various opportunities in AI, from image generation to rebuilding essential software tools, while debating the future of content creation, customer support automation, and the concept of "vibe coding/marketing." Timestamps: 00:00 - Intro 02:05 - ChatGPT 4.0 image generation capabilities 07:30 - Rebuilding calendars, inboxes and CRMs 11:02 - Component Animation Library 12:59 - The "spaghetti video" and AI video progression 19:41 - Customer support automation 22:01 - The biggest trap for founders 24:43 - Sketching is the future of AI building 26:15 - Build Consumer AI Mobile Apps 27:42 - AI Market Dynamics 29:01 - Rebuilding traditional products with AI advantages 30:51 - AI tools and AI Agents will be cheaper than humans 31:56 - Vibe Marketing is a huge opportunity 35:41 - AI will replace the homepage 36:56 - AI's impact on education and entrepreneurship Key Points: • ChatGPT 4.0's image generation capabilities will birth thousands of vertical software businesses • Calendars, inboxes, and CRMs will be completely rebuilt with AI within three years • AI-generated video has progressed dramatically and will transform content creation • Most customer support will be fully automated within 36 months, including complex issues • Mobile-first AI apps represent the next wave of $100M+ consumer applications 1) ChatGPT 4.0 ImageGen is as REVOLUTIONARY as the original ChatGPT launch It will birth 1000+ vertical software businesses worth $1-100M each. Riley: "It's incredible for generating gradients, components, character sprite sheets..." The window to build these businesses is NOW. 2) Every calendar, inbox, and CRM will be COMPLETELY REBUILT in the next 3 years Not just AI-enhanced — fully rethought from scratch. We're talking about a $700B+ industry transformation. Look at Micro HQ approach: turning email into a smart dashboard with intelligence baked in. 3) The "Will Smith eating spaghetti" video evolution shows how FAST AI video is advancing 739 days ago: Hilariously bad AI video Today: Nearly perfect realism In another 739 days? Full movies created with prompts, perfect dialogue, and integrated music. The content creation landscape is about to be UNRECOGNIZABLE. 4) Most customer support will be fully automated within 36 months Not just basic tier-one tickets — we're talking complex, multi-step resolutions that currently require senior staff. The days of frustrating support calls may finally be ending as AI gets better at solving our problems instantly. 5) "The worst thing that can happen to your startup is mediocre success" Enough to keep you going, but not enough to change your life. Many founders get trapped in routines with projects they aren't passionate about. The key? Pivot to something that excites you to wake
Mon, April 07, 2025
Join me as I chat with Justin Mares, Founder of Kettle and Fire, as he explains his methodical approach to validating Kettle and Fire before fully launching it in 2014-2015. He created a basic landing page with a PayPal checkout to test if people would pay $29.99 for bone broth, achieving a 30% conversion rate despite having no actual product. The conversation highlights how modern AI tools have dramatically lowered barriers to entry for entrepreneurs testing new business ideas Timestamps: • 00:00 - Intro • 01:05 - The Scale of Kettle and Fire • 01:20 - The Initial Idea and Inspiration • 02:16 - Validating Market Demand • 04:03 - Addressing Skepticism on Market Research • 06:00 - Testing Pricing and Demand • 08:48 - Bing Ads and Early Revenue • 12:22 - Leveraging AI for Business Today • 13:42 - Finding Passion-Driven Problems • 15:28 - Identifying Trends and Tools • 20:15 - ChatGPT 4o for Initial Product Design Key Points • Justin shares how he validated and launched Kettle and Fire, now a nine-figure bone broth business • He used a minimal landing page, Fiverr logo, and Bing ads to test market demand before creating the product • The validation process focused on identifying if enough people wanted the product and if they would pay enough 1) The "Day Zero" validation strategy that worked: Justin wanted bone broth for his own health but couldn't find it online. Before creating anything, he asked two critical questions: • How many people actually want this? • Will they pay enough to make it a viable business? Smart validation = less risk. 2) Finding your TRUE market size: Justin didn't rely on gut feeling. He went where his potential customers hung out: • Paleo forums • CrossFit communities • Reddit threads • Mark's Daily Apple He found FANATIC engagement around bone broth recipes, sourcing, and benefits 3) The Google Trends hack Justin checked macro trends to confirm his micro observations. He wasn't looking to build a 9-figure business at 24 - just wanted to make $10K/month with his brother. Simple math: A few thousand customers spending a few hundred dollars a year = viable business. 4) The $15 MVP that ACTUALLY validated demand: • $9.99 domain ([bonebroths.com](http://bonebroths.com/)) • $5 logo from Fiverr • Basic landing page on Unbounce No product. No fancy design. Just a simple page highlighting benefits that his target audience cared about: - Healing leaky gut - Convenience - Organic ingredients 5) The GENIUS pricing strategy: Justin priced at $29.99 for 16oz - 6X MORE than grocery store broth! His thinking: "If people will pay this much for a product they've never tasted from a sketchy landing page, they REALLY want it." High price = strong signal of demand. 6) The checkout flow was HILARIOUSLY janky: "Order Now" button → Ju
Wed, April 02, 2025
Join me as I chat with Jacob Posel where he explains his viral method for creating professional ads using ChatGPT 4o and reference images. Jacob demonstrates that effective ad creation with AI relies more on providing quality inspiration images than complex prompting. The episode includes four example ads and two live demonstrations, showcasing how marketers can experiment with different audiences and styles at scale to improve conversion rates. Timestamps: • 00:00 - Intro • 02:01 - Best practices and the importance of inspiration images • 05:52 - Using Reference Images vs. No Reference • 09:07 - Exploring Sora for Prompt Inspiration • 13:33 - Another example of reference image + product image • 16:20 - More Ad Examples (Ridge Wallet) • 18:14 - More Ad Examples (Replit) • 19:12 - Where to find Ad inspiration • 20:00 - Live Ad Creation for LCA • 33:37 - Ad Concept Development for LCA • 37:37 - Finalizing the Ad and Next Steps Key Points: • Jacob Posel demonstrates how to create high-quality ads in minutes using ChatGPT, focusing on using reference images rather than complex prompts • The process involves providing inspiration ads and product images to ChatGPT, which can then generate customized, conversion-ready advertisements • Using well-known brands requires less specific prompting as the AI already understands them, while lesser-known products need more reference images • The speakers demonstrate live ad creation for Late Checkout Agency (LCA), showing the iterative process and prompt refinement techniques 1) The Secret to Great AI-Generated Ads Forget complex prompting - the REAL magic is in your reference images! Jacob revealed: "The important thing in creating good ads are the inspiration images and product images that you provide." ChatGPT understands intent better than other AI image tools. 2) The Simple Framework Here's the basic formula Jacob uses: • Find an inspiration ad you like • Add your product image • Give simple instructions • Let ChatGPT work its magic The model is SMART enough to understand what you want without elaborate prompts. 3) When to Use Reference Images vs. When Not To KEY INSIGHT: ChatGPT already knows popular brands! "It knows Nike, Adidas, Ridge wallets really well," Jacob explains. For well-known brands: Simple prompts work fine For newer/smaller brands: ALWAYS provide reference images This saves you tons of time! 4) Pro Tip: Where to Find Ad Inspiration Jacob's go-to sources for ad inspiration: • Creative OS • Foreplay • Icon These tools pull from Meta's ad library and make it searchable. Finding the right reference ad is HALF the battle! 5) The Hidden Goldmine Nobody's Talking About ALPHA ALERT: Check out Sora's explore page! "This is a piece of alpha that people do not know about right now," Jacob revealed. <p
Mon, March 31, 2025
Build your business with beehiiv: https://www.beehiiv.com/greg-isenberg?utm_campaign=Q22025-greg-isenberg-partnership&utm_medium=influencer&utm_source=podcast&utm_source_platform=podcast&via=greg-isenberg-Q22025&utm_marketing_tactic=awareness&utm_creative_format=podcast&utm_content=greg-isenberg&utm_term=greg-isenberg Join me as I chat with Tyler Denk, co-founder of Beehiiv, to discuss how to grow a newsletter to 100,000 subscribers. He demonstrates Beehiiv’s platform features including customizable websites, subscriber data collection, automated welcome sequences, and multiple monetization options. Tyler emphasizes there's no "silver bullet" for growth—success comes from combining multiple strategies that each contribute incrementally to building a valuable audience asset. Get the 5-step guide to 100K subscribers: www.gregisenberg.com/beehiiv-business Timestamps • 00:00 - Intro • 02:58 - Overview of newsletter growth potential • 04:03 - Website building and email capture features • 15:00 - Subscriber data collection and welcome automations • 25:00 - Cross-promotion and "Boost" network for growth • 38:06 - Lead magnets and referral programs • 55:00 - Customized email collection based on content • 1:08:35 - Monetization strategies (sponsorships, paid subscriptions) • 1:10:55 - Final thoughts on consistency and getting started Key Points • Beehiiv’s all-in-one platform includes website building, email capture, subscriber data collection, referral programs, and monetization tools • Multiple growth channels work together: lead magnets, email gating, referral programs, and cross-promotion with other newsletters • Monetization comes through direct sponsorships, Beehiiv’s ad network, and the "Boost" feature where newsletters pay each other for subscriber referrals 1) Website & Email Capture Strategy Beehiiv gives you a full website builder where you can create: • Custom landing pages • Email capture forms • Pop-ups targeted by traffic source • Different signup flows The key? Create MULTIPLE entry points that convert 15-20% of visitors to subscribers. Tyler's Windows 98-themed site stands out because it's INTENTIONALLY different! 2) The Subscribe Flow Magic This is GENIUS: After someone subscribes, Tyler shows: • Sponsored newsletter recommendations • A quick survey collecting demographic data • A welcome page with popular content This data helps him: • Sell premium sponsorships • Create targeted content • Understand his audience (60% founders!) 3) Network
Wed, March 26, 2025
In this episode, host I test Manus AI's ability to function as an AI co-founder by asking it to develop a million-dollar business idea focused on AI. The system analyzes Y Combinator startups and Reddit trends to identify opportunities, ultimately recommending an AI-powered micro-consulting platform for small businesses. Manus delivers a comprehensive business proposal including market validation, pricing strategy, and even designs a functional landing page. Timestamps: 00:00 - Intro 01:41 - Initial Prompt: Ideas for $1M Startup in 18 Months 03:24 - Manus AI Processing Prompt 06:25 - Alternative Use Cases of Manus AI 13:14 - Results from First Prompt 15:19 - Prompt 2: Focus on Niche Startup Opportunities 17:46 - Results from Second Prompt 23:15 - Prompt 3: Validate Ideas with data and trend analysis 27:00 - Prompt 4: Refining data and trend analysis 29:0` - Prompt 5: Creating a Landing Page with Manus 34:23 - Reviewing results from Business Proposal 37:35 - Results from Fifth Prompt 39:25 - Final Thoughts on Manus AI and Startup Ideas Key Points: • I explore Manus AI's multi-agent capabilities to generate a viable startup idea that could make $1 million in 18 months • Manus AI analyzes YC's latest batch, Reddit trends, and market opportunities to identify niche AI business concepts • The AI recommends "AI-powered micro-consulting for SMBs" as the most promising opportunity • Manus creates a complete business proposal including landing page design, pricing strategy, and go-to-market plan 1) I challenged Manus AI (a multi-agent AI system) to develop a complete business plan for an AI startup that could make $1M in 18 months. The goal: See if AI can identify REAL market trends and opportunities better than humans can. 2) What makes Manus different from ChatGPT? • Multi-agent capabilities (can browse while chatting) • Can analyze multiple sources simultaneously • Performs complex research tasks independently • Creates actual code/designs, not just concepts 3) The COOLEST use cases Greg discovered while testing Manus: • Converting unstructured data into organized tables • Analyzing financial reports like a JP Morgan analyst • Contract review (saving $1500+ lawyer fees) • Creating highlight reels from podcast audio • Building websites from scratch 4) The AI identified these KEY TRENDS in the AI startup landscape: • Vertical-specific AI solutions for regulated industries • AI agents for specialized workflows • Infrastructure tools helping others deploy AI • No-code/low-code AI accessibility solutions 5) The WINNING IDEA Manus proposed: "Spark Console AI" - an AI-powered micro-consulting platform for small businesses. The problem it solves? SMBs need expert consulting but can't afford $150-500/hour traditional services. The solution? $49-500/month AI consulting agents. 6) What impress
Mon, March 24, 2025
Join me as I chat with Andrew Wilkinson, Co-Founder of Tiny, as we discuss investment and startup ideas in the current AI landscape. We explore how AI is simultaneously lowering barriers to entry while increasing competition, making it easier to build "million-dollar businesses" but harder to create sustainable long-term ventures. We share specific startup ideas leveraging AI, including secure data integration platforms, automated web design services, and AI-powered lending. Timestamps: 00:00 - Intro 01:25 - Business building in AI 08:13 - Media Business Opportunities and AI 18:18 - The future of GPT wrappers 21:20 - Automation and AI tools we use 29:14 - Startup Idea 1: MCP and Financial Analysis 34:49 - Startup Idea 2: AI Web Design Agency 37:06 - Startup Idea 3: Message Maxing 43:43 - Startup Idea 4: AI-Based Lending Solutions 49:43 - Andrew's Stealth Startup Key Points • AI is making it easier to build businesses but harder to maintain competitive advantages as tools become widely accessible • Distribution, data advantages, and network effects are becoming the primary moats in the AI era • Media businesses with high-value niches present opportunities for entrepreneurs to build audiences before layering AI tools • Secure AI applications (particularly around financial data and personal communications) represent potential sustainable business models 1) The AI Paradox: It's never been EASIER to build a $1M business, but never HARDER to build sustainable value. Why? Because anyone can "vibe code" your product in a weekend. Distribution and network effects are the new moats. Tools alone won't cut it anymore. 2) Where are the ACTUAL opportunities? Andrew & Greg agree: Buy or build MEDIA businesses first, then layer AI on top. • Focus on High-value niches not mass audiences • Build community BEFORE tools • Example: Buy TechCrunch or event series like South by Southwest 3) AI tools they're actually using RIGHT NOW: • Gumloop - For sales lead intelligence • Lindy - Email processing & calendar management • Manus AI - For candidate screening (saved Andrew hours!) • Vercel V0 - Rebuilt Andrew's pressure washing website in 30 SECONDS 4) Startup Idea 1: "Secure MCP" Model Context Protocol (MCP) lets LLMs access your data securely. Andrew built a custom system to analyze his company finances across multiple businesses. Opportunity: Build the "1Password of MCP" - where security is the selling point. 5) Startup Idea 2: "Message Maxing" An app that analyzes your text messages to identify: • Which friends exhibit toxic traits • How YOU come across in messages • Who you're neglecting Perfect for viral TikTok marketing. Could be the next CalAI! 6) Startup Idea 3: AI-powered web design agency • Use V0 to auto-redesign ugly local business websites • Reach out with "I already b
Wed, March 19, 2025
I’m joined by Ashwinn Krishnaswamy, an expert in launching and growing consumer brands, where we discuss how he evaluates market opportunities and creates unfair advantages. We discuss various tools for market research including Ahrefs for keyword analysis, Particl for competitor sales data, and AI tools for product design. Ashwinn emphasizes that entrepreneurs should work backward from distribution channels rather than focusing solely on product development. Timestamps: 00:00 - Intro 03:45 - Ahrefs tool for keyword research 15:08 - Particl for analyzing competitor sales data 18:52 - Why start a CPG brand 21:05 - How to stand out in crowded categories 24:57- Opportunities in Branding for Older Adults 28:40 - Bootstrapping Your Product Idea 33:56 - Researching Your Market and Competitors 36:52 - Manus AI for automating market research 39:58 - Distribution is everything. Key Points: • Ashwinn shares tools and strategies for evaluating market opportunities for physical products and brands • Tools like Ahrefs and Particle provide valuable data on search volume, competition, and sales trends • AI tools like Manis can now automate much of the market research process that previously cost thousands • Distribution strategy should come before product development, not vice versa 1) First, understand that DISTRIBUTION is everything. "First-time founders focus on product, second-time founders focus on distribution." The hard truth? Many subpar products CRUSH IT because they nail distribution and operational excellence. Always work BACKWARDS from how you'll acquire customers! 2) Use Ahrefs to evaluate category demand and competition Type any keyword to see: • Monthly search volume (market size) • Keyword difficulty (competition level) • Seasonal trends • Geographic distribution This helps you VALIDATE demand before building anything! 3) Look for geographic OPPORTUNITIES in the data When Ashwinn checked "electrolytes" he found: • 74% of searches from English-speaking Western countries • Only 3% from India, Philippines This reveals potential to build "Element for Germany" or other untapped markets where trends haven't diffused yet! 4) For physical products, use Particle to spy on competitors This tool shows: • E-commerce sales data for brands • Best-selling SKUs • Category trends Crucial insight: Often 90% of revenue comes from just 4 SKUs! 5) The REAL opportunity in physical products? They force you to become EXCEPTIONAL at marketing. "The bleeding edge of marketing happens in consumer products because it's SO HARD to get attention and convince someone to part with their dollars." It's a marketing masterclass in real-time. 6) How to stand out in crowded categories: Study the competition obsessively! Ashwinn showed how most magnesium supplements look generic an
Mon, March 17, 2025
How to build an audience in 2025: https://www.startupempire.co/build-an-audience I’m joined by Jonathan Courtney to jam on how to build an audience in 2025. We explore various tactics including finding your unique format, implementing consistent systems, and measuring progress against clear goals. Timestamps: 00:00 - Intro 01:58 - The ACP Framework 04:06 - Step 1: Identify Who You're Creating For 10:05 - Step 2: Find Your Format 19:43 - Step 3: Build Systems That Stick 24:52 - Step 4: Pick ONE Primary Goal 28:08 - Where to Begin? The Reply Guy Strategy 31:08 - WHY Building an Audience Matters Key Points: • ACP framework for building an audience in 2025: Audience (people passionate about your niche), Community (hardcore followers), and Product (what you sell) • The four-step playbook includes identifying your audience, finding your format, creating systems, and setting goals • Starting as a "reply guy" on platforms like X (Twitter) is recommended as a low-pressure way to begin building an audience • Building an audience serves as an "insurance policy" that provides options for future business opportunities 1) The ACP Framework: Your Foundation A = Audience (people passionate about your topic) C = Community (your hardcore followers) P = Product (what you sell to them) The KEY insight: Start with audience FIRST, then community, then product. Why? Because audience-first gives you OPTIONS and CONFIDENCE when you launch. 2) Step 1: Identify Who You're Creating For Don't just create random content. Be strategic! • Focus on people interested in YOUR specific niche • Understand what they're NOT getting from others • Find your unique "sauce" (Greg gives away ALL his startup ideas) • If not getting engagement, start one level broader than your niche Example: Jonathan's company wanted to be known for design sprints, but started with broader UX content to build audience first. 3) Step 2: Find Your Format Your format is HOW you deliver your content. This is CRUCIAL but often overlooked! • Test one format each business day • Look for formats OUTSIDE your niche (don't copy what's saturated) • Consider what's working platform-wide (short-form video in 2025) • Focus on what feels NATURAL (or you'll quit) • Test for 90 days and let data guide you Remember: Formats have lifecycles! What works today might not work in 6 months. 4) Step 3: Build Systems That Stick The difference between creators who quit and those who succeed? SYSTEMS. System breakdown: • Build a "creative faucet" routine (what gets your ideas flowing?) • Create an ideas capture system (Greg uses Apple Notes) • Schedule weekly time to turn ideas into content • Be strategic with timing (post when your audience is active) 5) Step 4: Pick ONE Primary Goal Don't try to do everything at once! • Choose
Fri, March 14, 2025
I’m joined by Ras Mic to explain MCPs. Mic breaks down how MCPs essentially standardize how LLMs connect with external tools and services. While LLMs alone can only predict text, connecting them to tools makes them more capable, but this integration has been cumbersome. MCPs create a unified layer that translates between LLMs and services, making it easier to build more powerful AI assistants. Timestamps: 00:00 - Intro 02:39 - The Evolution of LLMs: From Text Prediction to Tool Use 07:51 - MCPs explained 11:11 - MCP Ecosystem Overview 13:59 - Technical Challenges of MCP 15:18 - Conclusion on MCP's Potential 16:00 - Startup Ideas for Developers and Non-Technical Users Key Points: • MCP (Model Context Protocol) is a standard that creates a unified layer between LLMs and external services/tools • LLMs by themselves are limited to text prediction and cannot perform meaningful tasks without tools • MCP solves the problem of connecting multiple tools to LLMs by creating a standardized communication protocol • The MCP ecosystem consists of clients (like Tempo, Windsurf, Cursor), the protocol, servers, and services 1) What are MCPs and why should you care? MCPs are NOT some complex physics theory - they're simply STANDARDS that help LLMs connect to external tools and services. Think of them as universal translators between AI models and the tools they need to be truly useful. This is HUGE for making AI assistants actually capable! 2) The Evolution of LLMs: From Text Prediction to Tool Use Stage 1: Basic LLMs can only predict text • Ask ChatGPT to send an email? "Sorry, I can't do that" • They're glorified text predictors (if I say "My big fat Greek..." it knows "wedding" comes next) • Limited to answering questions, not DOING things 3) The Current State: LLMs + Tools Stage 2: LLMs connected to tools • Companies like Perplexity connect LLMs to search engines • This makes them more useful but creates problems • Each tool = different "language" the LLM must learn • Connecting multiple tools = engineering NIGHTMARE This is why we don't have Jarvis-level assistants yet! 4) Enter MCPs: The Game-Changer MCPs create a UNIFIED LAYER between LLMs and external services. Instead of your AI speaking 10 different "languages" to use 10 different tools, MCPs translate everything into ONE language. Result? LLMs can easily access databases, APIs, and services without massive engineering headaches. 5) The MCP Ecosystem Explained The MCP system has 4 key components: • MCP Client: User-facing apps like @tempoai, Windsurf, Cursor • Protocol: The standardized communication method • MCP Server: Translates between client and services • Service: The actual tool (database, search engine, etc.) Brilliant move by Anthropic: SERVICES must build MCP servers! 6) Why This Matters For Builders
Wed, March 12, 2025
I’m joined by Min Choi to test if Manus AI can replace your AI tech stack. Throughout the episode, we test Manus AI's capabilities by asking it to create a DocuSign clone, research startup ideas, and analyze website SEO. Timestamps: • 00:00 - Intro • 02:18 - What is Manus AI? • 03:58 - Project 1: DocuSign clone • 16:54 - Project 2: Research Greg’s top startup ideas • 27:09 - Security concerns with Manus AI • 30:16 - Manus bug and reboot • 32:06 - Deploying DocuSign Clone • 39:42 - Project 3: SEO Optimization • 44:14 - Discussion of Manus’s Limitations and Scaling issues • 48:23 - Project 4: Build a Flight Simulator Video Game • 49:48 - AI companies facing scaling issues • 52:05 - Where does Manus excel? • 53:48 - What Manus was able to accomplish during the episode Key Points: • Testing Manus AI by asking it to autonomously research, plan, and execute complex tasks • Having Manus create a DocuSign clone, research startup ideas, and analyze website SEO • Manus AI functions as a multi-agent system that can browse websites, write code, and deploy applications with minimal prompting • The tool has limitations including context windows, deployment issues, and daily usage limits 1) What makes Manus AI different? Unlike ChatGPT or Claude, Manus is a TRUE AGENT system that: • Researches, plans, and executes simultaneously • Controls browsers to gather information autonomously • Creates full applications from simple prompts • Deploys working code with minimal guidance "It's the closest thing to AGI yet" - Min Choi 2) The DocuSign Clone Experiment With just a 4-WORD PROMPT ("create a DocuSign clone"), Manus: • Researched DocuSign's core features • Created a complete project structure • Built login, document upload & e-signature functionality • Generated deployable code All without templates or boilerplate code! 3) Human-in-the-loop capabilities One of the MOST IMPRESSIVE features: • You can interrupt Manus WHILE it's working • Refine requirements mid-process • Add constraints or pivot direction When they narrowed focus to "just e-signature features," Manus immediately adjusted its plan without starting over. 4) Multi-agent workflow Manus feels like having MULTIPLE EMPLOYEES working simultaneously: • A researcher gathering information • A PM creating specifications • A developer writing code • A marketer analyzing opportunities It's like an entire team in one tool! 5) Beyond coding: Marketing & Growth Manus can also: • Analyze websites for SEO improvements • Target specific audiences (like executives) • Create content strategies • Scrape data for market research It's not just about building - it's about GROWING your business too. 6) Current limitations Manus isn't perfect (yet): • Context length limitations on complex task
Mon, March 10, 2025
Im joined by Cody Schneider to jam on 3 trends/business ideas that will blow your mind. We analyze three main trends: the "buy it for life" movement (anti-consumerism focused on quality products), AI landing page builder for marketers, and TikTok templates. For each trend, we outline specific business models, monetization strategies, and tactical approaches to implementation. Timestamps: 00:00 - Intro 01:51 - Trend 1: The Buy It For Life 22:59 - Trend 2: AI Landing Page Builder 29:49 - Trend 3: TikTok Template Aggregator 34:48 - Why we are in the Golden Age of Online Business Opportunities Key Points: • We discuss the "buy it for life" trend and how to build a directory website monetized through affiliate marketing • We explore opportunities in AI landing page builders for digital marketing agencies • We analyze the TikTok template trend and potential for creating a newsletter sharing viral formats • We emphasize how easy it is to build online businesses in the current environment using AI tools • We discuss strategies for building audiences on different platforms 1) The "Buy It For Life" Trend 69,000 monthly searches for people seeking products that LAST FOREVER instead of cheap disposables. The subreddit r/BuyItForLife is EXPLODING with consumers sharing durable products across categories. Here's the opportunity: Build a directory website with: • Beautiful UI (unlike Reddit's clunky interface) • Filters by category • Price drop alerts for premium products Monetize through: • Affiliate commissions • Newsletter with exclusive deals • Premium membership for instant alerts Marketing strategy? Create value-packed Reddit posts with subtle domain signature. 2) AI Landing Page Builders Digital marketers DESPERATELY need landing pages that match ad keywords. Current tools are clunky and time-consuming. The opportunity: Create an AI tool where you: • Input brand aesthetics • Generate landing page templates instantly • Deploy to subdomains with one click • Modify with point-and-click Target audience? Digital marketing agencies running paid ads who need SPEED. "But what about Webflow and Shopify adding AI?" Cody: "That's VALIDATION! Lead Pages does $50M/year. It's a MASSIVE category with room for many players." 3) TikTok Template Trend 98,000 monthly searches from creators hunting for viral TikTok formats. The opportunity: Create a newsletter showing: • This week's viral TikTok templates • How brands can adapt them • One-click editor access Acquisition? Twitter threads breaking down viral formats with newsletter CTA. Monetization: • Free weekly version • Premium daily version • Eventually build video editor tech BONUS IDEA: Reinvent Scott's Cheap Flights as a simple email newsletter with flight alerts from specific airports. <
Wed, March 05, 2025
In this episode, I test Polymet AI, an AI product designer tool, by creating a YouTube analytics prediction SaaS concept inspired by a viral tweet about predicting tweet performance. I compare Polymet AI with V0, keep in mind that while Polymet required multiple prompts and offered less feedback during the design process, both tools ultimately produced usable designs. Timestamps: 00:00 - Intro 02:33 - First Impressions of Polymet 03:57 - Startup Idea: Predicting YouTube Engagement 05:03 - Initial Design Prompt 10:11 - Polymet’s First Design Output: TubePredict 11:04 - UI and Functionality Issues and Debugging 16:08 - Polymet’s Second Design Output 17:44 - Debugging pt 2 20:48 - Prompting v0 22:30 - v0’s Design Output 23:41 - Polymet’s Third Design Output 24:49 - Comparing v0 and Polymer and Final Thoughts on Design Outputs 27:36 - Conclusion and Recommendations for AI Design Tools Key Points • I test Polymet AI, a new AI product designer tool, that claims to help non-designers create production-ready designs • I compare Polymet AI with v0 by having them design a YouTube analytics prediction tool • Both tools produced functional designs, but with different user experiences and output quality 1) First impressions of Polymet AI: • Clean interface similar to ChatGPT • Includes voice input (huge plus!) • Image upload capability for reference designs • Credit-based system (250 free credits to start) • 50 credits per page generation 2) The design process with Polymet was... interesting. PROS: • Named the product "TubePredict" automatically • Created decent landing page copy • Saved version history CONS: • Slow generation (2+ minutes) • No progress indicator (frustrating!) • Initial designs missed the mark completely 3) After 3 attempts with increasingly specific prompts, Polymet finally delivered: • Clean, modern interface • Detailed A/B testing dashboard • Statistical confidence indicators • AI suggestions for optimization But the communication was ONE-WAY. No feedback loop! 4) Meanwhile, v0 showed its strengths: • Real-time reasoning as it designed • Conversational approach ("I'll create a SaaS that...") • Faster FEELING process (transparency helps!) • Ability to ask clarifying questions The difference in experience was NIGHT and DAY. 5) The final designs were surprisingly similar in quality! Polymet's strengths: • More detailed product features • Hover states built in • Actual code generation v0's advantages: • Slightly more polished visually • More "glassy" as requested • Better feedback loop 6) MAJOR INSIGHT: The future isn't about finding ONE perfect AI design tool. It's about using MULTIPLE tools strategically: • Generate initial concepts in one • Refine in another • Mix and match their strengths Just l
Mon, March 03, 2025
In this episode I share my exact framework for identifying profitable AI SaaS business opportunities by focusing on manual workflows that could be automated. We focus on export buttons and other manual processes in enterprise software as indicators of workflow breakdowns that AI could solve. The framework breaks down to solving niche problems, charging immediately for solutions, and focusing on quantifiable ROI. Timestamps: 00:00 - Intro 02:50 - The Export Button Theory of AI Opportunity 04:03 - Step 1: Identifying Repetitive Pain Points 08:31 - Step 2: Adding Intelligence to Manual Processes 10:53 - Step 3: Identifying Data Silos that Need Bridging 12:47 - Step 4: Finding Missing Connections Between Tools 14:12 - Step 5: Start Small, Grow Naturally 16:55 - Exploring Additional Manual Buttons for Startup Ideas 19:03 - The QuickBooks Export Gold Mine 20:43 - Your First 30 Days: Getting Started with Your AI SaaS Startup 24:02 - Final Thoughts on AI Startup Opportunities Key Points: • The "Export Button Theory" - Every export button in software represents a business opportunity worth $10,000-30,000/month • Five-step framework for finding AI SaaS opportunities • Manual buttons in software (like "generate report," "schedule meeting," "upload CSV") represent AI automation opportunities 1) The Export Button Theory of AI Opportunity Every time a user clicks "export" in software, they're signaling: • A workflow breakdown • Manual labor that could be automated • A potential $10-30K/month feature 2) The 5-step framework for finding these opportunities: Step 1: Identify repetitive pain points Watch how people use enterprise software daily: • Exporting data to reformat it (Salesforce → Excel → PowerPoint) • Copying between tools (Jira → Slack) • Building the same reports weekly • Maintaining spreadsheets manually 3) Step 2: Add intelligence to manual processes Every manual task is an LLM opportunity: • Turn Stripe exports into AI-powered revenue analysis ($50-100K MRR) • Convert CRM data into AI-formatted presentations ($80-120K MRR) • Generate sentiment trends from support tickets ($30-70K MRR) 4) Step 3: Bridge data silos Look for phrases like: "I need to pull this data every week" "I wish I could see this alongside that" "We keep this in a separate spreadsheet" 5) Step 4: Find missing connections between tools Watch for "I wish these two things worked together": • HR system + Payroll → AI opportunity: automatic sync with anomaly detection • CRM + Marketing automation → AI opportunity: bi-directional sync with AI prioritization 6) Step 5: Start small, grow naturally The MOST successful AI SaaS businesses: • Pick a specific niche big players ignore • Focus on ONE painful workflow • Make it 10x better with AI • Let AI suggest next actions • Charge immediately
Wed, February 26, 2025
David Park, founder of Jenny AI, details his step-by-step approach to building a profitable AI startup that reached $10 million in annual recurring revenue. He emphasizes starting with organic short-form content and influencer marketing before moving to SEO and paid advertising. Park attributes much of Jenny AI's success to finding viral content formats that could be repeated with variations, working with the right influencers regardless of follower count, and focusing on retention metrics as the company scaled. Timestamps: 00:00 - Intro 03:00 - Organic Short Form Content 08:25 - The Power of Fresh Accounts in Influencer Marketing 11:17 - Case Study: MengMengDuck and Influencer Partnerships 18:01 - New Creator Guidelines 25:57 - Order of Virality: Steps to Achieve Success 30:55 - Finding Influencers 36:21 - Outreach Strategies 40:34 - Negotiating with Influencers 44:50 - Content posting strategy 49:15 - Final UGC Tips 51:52 - SEO Strategy 57:00 - Paid Ads Playbook 59:53 - David's final advice: 01:02:08 - From $5M to $10M 1) ORGANIC SHORT-FORM CONTENT David's shocking truth: Fresh accounts with 1 follower can OUTPERFORM accounts with millions! The algorithm rewards quality, not history. 2) The "Fresh Account" Strategy: • Create new accounts specifically for your product • Find creators to be the face of these accounts • Pay them to create consistent content • Focus on hooks that resonate with your audience 3) The Viral Series Formula Find ONE format that works, then repeat it with slight variations. Example: "POV: You have an essay due" videos for Jenny AI generated 300M+ views and $500K+ in revenue! 4) INFLUENCER MARKETING Don't waste time with mega-influencers charging $20K per post. Instead: • Find creators whose audience matches your users • Create a new account with them as the face • Pay for consistent content (not one-offs) • Let them maintain their authentic style 5) How to find the RIGHT influencers: • Ask your users which creators they follow • Create a "scout" account that only follows relevant creators • Let the algorithm suggest similar accounts • Look for creators with high engagement (not just followers) 6) Outreach hack that WORKS: Send money via Venmo to influencers you want to work with! They'll get a push notification and respond out of curiosity. 7) Negotiation strategy: • Start by asking for their HIGHEST price point (all features) • Remove elements you don't need to lower the price • Negotiate bulk deals (20% off for multiple videos) • Split payment between upfront and performance-based NEVER pay based on follower count - that's outdated! 8) Content posting strategy: • Post 1+ videos DAILY to test different hooks • Trust creators to maintain their authentic style • Create systems that let in
Mon, February 24, 2025
Today’s episode features Jake Knapp (creator of the Design Sprint), Jonathan Courtney (Founder and CEO of AJ & Smart). We explore how to evaluate and build successful AI products. They use Jake's Foundation Sprint framework to analyze JC's concept for an app that helps entrepreneurs balance content consumption with creation. The conversation demonstrates how to move from initial idea to clear differentiation strategy, emphasizing the importance of first principles thinking before technical implementation. Timestamps: 00:00 - Intro 01:36 - Startup Idea: Hit Me App 04:28 - The Foundation Sprint Overview 05:16 - Step 1: Customer 07:50 - Step 2: Problem 12:25 - Step 3: Capability 15:20 - Step 4: Insight 23:34 - Step 5: Motivation 31:44 - Step 6: Competitors 38:57 - How to use AI in the Development Process 41:55 - Differentiation Analysis 51:58 - Reviewing Foundation Sprint Click Book: https://www.theclickbook.com Key Points: • Introduction to the Foundation Sprint framework for evaluating startup ideas • Discussion of building AI wrappers and product differentiation • Exploration of a case study: “Hit Me” - an app for controlling digital consumption • Detailed walkthrough of the basics canvas: customer, problem, capabilities, insights • Analysis of differentiation strategies and competitive positioning 1) The Foundation Sprint Framework: • Start with the basics • Define clear differentiation • Map possible product forms • Test & validate assumptions Key insight: Most founders skip this critical planning phase! 2) The Basics Framework includes: • Customer identification • Problem definition • Special capabilities • Key insights • Core motivation • Competitor analysis Pro tip: Write these down BEFORE touching any code! 3) Real Example Breakdown: JC pitched his “Hit Me” app idea: • Target: Entrepreneurs (25-40) • Problem: Digital overconsumption • Insight: Consumption vs Creation balance • Motivation: Personal struggle with anxiety • Competition: Self-control & existing blockers 4) Key Differentiator Exercise: Plot your product on scales: • Speed (not important) • Intelligence (basic) • Ease of use (very easy) • Price (free) • Focus (targeted) The goal: Find your unique position in the market 5) Major Insight: Most digital wellness apps focus on REMOVING distractions The opportunity: Build tools that REPLACE consumption with creation This is the kind of differentiation that makes marketing easy! 6) Framework Benefits: • Clarifies fuzzy ideas • Forces first principles thinking • Reveals hidden opportunities • Saves time & resources • Prevents building "Homer's Car" Notable Quotes: "It's hard to build when your hands are on fire." - Greg "If you don't have clear differentiation, you need to be a god tier marketer to sell
Wed, February 19, 2025
Get Greg’s Deep research research notes: https://www.gregisenberg.com/deep-research-ideas I compare in real-time ChatGPT's and Perplexity's deep research capabilities for developing startup ideas. Both platforms were prompted to generate AI agent business ideas with specific revenue targets ($1M Y1, $3M Y2, $5M Y3). The results showed that Perplexity provided faster, more concise responses, while ChatGPT offered more detailed, comprehensive analysis but took longer to generate responses. Key Points: • Comparison between ChatGPT Pro ($200/month) and Perplexity Deep Research (free/~$20/month) for startup ideation • Both platforms were tested with identical prompts for creating AI-based startup ideas • Comparison of response speed, depth, and quality between the two platforms • Practical demonstration of how to use AI tools for business planning and market research Timestamps: 00:00 - Intro 01:33 - Defining the Startup Prompt 02:29 - Initiating Research with ChatGPT 05:05 - Initiating Research with Perplexity 09:13 - Perplexity results (Legal Contract AI) 15:44 - ChatGPT results (AI Sales Outreach Assistant) 26:10 - Comparing Perplexity and ChatGPT Outputs 27:55 - Follow-Up Prompts and Further Exploration 31:55 - Perplexity's Follow-Up results 34:43 - ChatGPT's Follow-Up results 37:07 - Where to get Greg’s Deep research research notes 37:31 - Conclusion: Choosing Between Tools 1) THE SETUP: • Testing ChatGPT Pro ($200/mo) vs Perplexity Deep Research ($20/mo) • Same prompt: Build a defensible AI agent startup • Target: $5M ARR in 3 years • MVP budget: $5K 2) PERPLEXITY AI WINS ON SPEED • Completed research in ~2 mins • Analyzed 34+ sources • More concise, actionable insights • Free tier available! 3) CHATGPT WINS ON DEPTH • Longer, more detailed analysis • Comprehensive playbooks • Better market context • More examples & case studies 4) BEST STARTUP IDEAS GENERATED: Legal Contract AI (Perplexity): • $2.4B market opportunity • Auto-redline contracts • Defensible through learning • Clear path to $5.4M ARR AI Sales Assistant (ChatGPT): • Virtual SDR automation • Network effect moat • Product-led growth strategy • $100M+ potential 5) MVP INSIGHTS: For $5K budget: • Use existing APIs (OpenAI/GPT-4) • Start with Chrome extension • Focus on single workflow • Manual fallback for quality • Self-serve freemium model 6) KEY TAKEAWAYS: Both tools are INSANELY good • Perplexity = Fast, concise, free tier • ChatGPT = Deeper analysis, more context • Both provide actionable insights • Worth integrating into workflow 7) PROTIP: For best results: • Be specific with constraints • Ask follow-up questions • Double-click on interesting areas • Cross-reference competitor ins
Mon, February 17, 2025
Join us for an engaging conversation with Cody Schneider, Co-Founder and CEO of Swell AI, as we explore a wide range of AI startup ideas and business opportunities with detailed analysis of market opportunities, implementation strategies, and potential revenue models. Timestamps: 00:00 - Introduction and technical setup 01:31 - Startup Idea 1: Lightroom Preset SaaS 04:41 - Startup Idea 2: Domain Portfolio for Lead Gen 10:56 -Startup Idea 3: E-commerce newsletter AI tools 15:19 -Startup Idea 4: High-LTV SaaS Services 20:08 - Startup Idea 5: Productized Service Agency 28:11 - Startup Idea 6: Dog park bar concept 32:53 - Startup Idea 7: Micro app Studio Key Points: • Detailed discussion of an AI-powered Lightroom preset subscription business opportunity • Analysis of e-commerce newsletter AI tools and market potential • Exploration of physical business concept: Dog park combined with bar • Discussion of micro-apps trend and opportunity in riding viral waves 1) Lightroom Preset SaaS Photographers spend $$$ on presets. Time to disrupt. • Build AI tool to generate Lightroom presets from sample photos • Convert XML packets at scale • $29/month subscription model • Target Adobe users on FB ads Infinite margins. Just code. 2) Domain Portfolio for Lead Gen Law firms do it. Now apply it everywhere. • Buy 1000+ exact-match domains for niche keywords • Rank organically (still works!) • Bundle leads to specific industries • Sell entire portfolio to PE firms 40k+ per lead in some niches 3) AI for Ecomm Newsletters People hate coding email templates. • AI chat interface for newsletter design • Product storytelling automation • Holiday campaign generation • Template modification without code Klaviyo users desperate for this. 4) Lalo Agency Play New CRM taking music industry by storm. • Help artists build fan lists • Run targeted merch giveaways • Geographic targeting for tours • Less than $1 cost per signup All major labels switching over 5) Dog Park Bar Concept The millennial country club is here. • Combine dog park + bar • Add app for daily dog updates • Target high-income dog owners • Members-only model potential 4pm is packed every day 6) Micro AI Apps Studio Text-behind-image went viral. More coming. - Build simple, focused AI tools • Ride viral trends • Credit pack monetization • $7/week pricing psychology Adobe does this. Why not you? 7) High-LTV SaaS Services Find tools people pay for but barely use. • Target Klaviyo, HubSpot, Sage • Build productized service • Create digital assets/templates • Add custom plugins 25k+ customer LTV Notable Quotes: "Labels are like a bank. That's all they turned into." - Cody Schneider "Find trends. That's a very hard thing, I think, for the
Wed, February 12, 2025
Get the exact system used to build profitable local directories: https://www.gregisenberg.com/directory The episode features Frey Chu explaining his methodology for building profitable directory websites, using dog parks as a case study. He demonstrates how to identify opportunities through keyword research, validate ideas through social proof, and implement a basic yet effective directory structure. The discussion emphasizes that even simple directory websites can generate significant passive income through various monetization methods, while also serving as a foundation for larger business opportunities. Timestamps: 00:00 - Intro 03:40 - Examples of Profitable Directories and their traffic 10:35 - Why Build Directories 12:23 - Finding and validating directory ideas 26:44 - Data collection and enrichment 42:21 - WordPress implementation 46:36 - Monetization strategies Key Points: • How to identify profitable directory website opportunities using keyword research and competition analysis • Step-by-step process for validating directory ideas using Reddit and social listening • Data collection and enrichment techniques for building comprehensive directories • Simple implementation strategy using WordPress or other CMS platforms • Monetization strategies including AdSense, affiliate marketing, and potential SaaS opportunities 1) First, find your niche: • Use Ahrefs "near me" searches • Look for 30-100K monthly searches • Target keyword difficulty under 20 • Avoid seasonal/branded keywords • Find niches with fragmented search intent 2) Validate your idea: • Check competition on Google • Look for basic/outdated directories • Browse Reddit discussions • Confirm real user pain points • Set a "bounty" on weak competitors 3) Data Collection Strategy: • Use Google Maps scraping tools (like Outscraper) • Focus on exact category matches • Collect key data points: - Name, address, phone - Reviews & ratings - Hours & location links - Street view images 4) Data Enrichment • Add unique features competitors lack • Include amenity details (shade, benches, etc) • Use AI tools to automate enrichment • Focus on solving specific user problems • Make data actually USEFUL 5) Building The Directory: • Start with simple "static pillar pages" • Target city-specific keywords • Include: - Table of contents - Location details - Embedded maps - Reviews - Internal linking structure 6) Monetization Options • Display ads (most passive) • Affiliate partnerships • Lead generation • Data collection/email lists • Potential SaaS upsell Notable Quotes "AdSense has been the closest thing that I've ever experienced to passive income." - Frey Chu "People are monetizing directories wrong. They're just putting AdSense... The opportunity is actually to build software on top
Mon, February 10, 2025
In this episode, Ayman Al-Abdullah, former CEO of AppSumo, shares his framework for scaling businesses from seven to nine figures. The conversation focuses on the importance of customer retention, strategic hiring, and proper incentive structures. Ayman shares insights from his experience scaling AppSumo from $3M to $84M in revenue, emphasizing the transition from founder to CEO mindset. Timestamps: 00:00 - Introduction and background 02:47 - Discussion of the Nine Steps framework 08:13 - Team building and executive compensation 10:35 - The Reality of Startup Valuations 14:36 - The importance of setting a strong foundation 15:59 - Focus on Retention Before Growth 22:26 - Evaluating Opportunities and Thinking Big 29:47 - Examples of Successful Founders that Ayman admires 31:35 - The Importance of Focus in Business 33:26 - Build Skyscrapers, Not Strip-malls 36:01 - The importance of being the best in the market 37:54 - Where to double down in your business 40:22 - Testing and Investing in Business Strategies 42:05 - Identifying Bottlenecks in Your Business 44:39 - Finding Your Zone of Genius Key Points: • The "Nine Steps to Nine Figures" framework divides business growth into three phases: startup, scale-up, and grow-up • Focus on retention and customer loyalty before aggressive growth • Use the "Test Then Invest" framework with 80% resources on core business and 20% on experiments • Structure executive compensation with a 50-50 split between top-line and bottom-line metrics 1) The "Nine Steps to Nine Figures" Framework: Breaks down into 3 phases: • Startup (Product Market Fit) • Scale-up (Company Creation) • Grow-up (Legacy Protection) Most founders get this wrong from day 1... 2) RETENTION over GROWTH "Building a business without focusing on retention is like building a skyscraper on sand" Every 3% increase in net revenue retention = DOUBLES company valuation Stop chasing growth before you nail retention! 3) The 80/20 Marketing Rule: • 80% of resources on proven channels • 20% on experimental channels Real example: AppSumo tested switching from credits to cash payments for referrals → Became 8-figure revenue channel 4) The Shield vs Sword Framework for Decision Making: Rate every opportunity 1-5 on: • Impact (Sword) • Effort (Shield) Only pursue 8+/10 total score opportunities Ignore the rest - they're distractions 5) On Building Your Executive Team: Two core functions: • Sales (CRO) • Delivery (COO) Pro tip: Hire first in YOUR zone of genius Why? You'll know what excellence looks like 6) The Triple, Triple, Double, Double Path to $100M: Year 1: $3M → $9M Year 2: $9M → $27M Year 3: $27M → $54M Year 4: $54M → $108M This is how you hit 9-figures in 5 years 7) REVOLUTIONARY Compensation Framework: Forget tradition
Wed, February 05, 2025
Greg's step-by-step guide to building a startup using AI workflows: https://www.gregisenberg.com/ai-startup In this episode, Omar Choudhry, a serial entrepreneur, shares the exact prompting sequences he uses to combine multiple AI tools to create products people actually want to buy. Watch us build a custom avatar business live. You'll learn the exact process: from crafting the perfect prompts in ChatGPT, to generating images in Leonardo AI, to animating with Kling AI, all the way to automated fulfillment with Printful. This isn't theory - it's a complete blueprint you can copy today. Timestamps: 00:00 - Introduction and overview 04:22 - Technical, Audience, and Cultural Shifts 10:12 - Explanation of sequential prompting 14:15 - How to create an AI Avatar using ChatGPT and Leonardo AI 26:18 - Startup Idea 1: Custom AI Greeting Cards 36:43 - Teenie Tales MVP showcase 43:10 - How to animate AI Avatar’s using Kling AI 52:50 - Startup Idea 2: Personalized AI Sticker’s Key Points: • Detailed walkthrough of creating AI avatars using sequential prompting across multiple AI tools • Exploration of business opportunities in personalized greeting cards and educational materials • Discussion of automated workflows combining ChatGPT, Leonardo AI, and Kling AI • Integration strategies with print-on-demand services like Printful for physical products 1) The Big Shift in Business Models: Traditional path: • Raising VC $$$ • Years to launch • Large teams • Office space needed New AI-First path: • Build instantly • Low cost • Zero employees • Remote-first 2) The Sequential Prompting Framework Omar's genius method: • Use ChatGPT to create prompts • Feed prompts to specialized AI tools • Chain outputs together • Build user-friendly frontend Example flow: ChatGPT → Leonardo AI → Kling AI → 11Labs 3) Business Idea #1: AI-First Greeting Cards The $400M Moonpig-killer: • Upload photos → Get AI avatars • Generate personalized scenes • Add animation & voice • Print physical cards Monetization: • $7-10 per card • $10-15 monthly subs • Gift upsells 4) Business Idea #2: Educational AI Stickers Target market: Schools & Teachers The product: • Custom teacher avatars • Personalized student stickers • Achievement celebrations • Classroom decorations Distribution: • Direct mail to principals • School district partnerships 5) The Technical Stack Tools needed: • ChatGPT for prompts • Leonardo AI for images • Remove.bg for backgrounds • Printful API for fulfillment • Zapier/Make for automation CAC potential: $15/customer 6) Marketing Strategy Guerrilla tactics: • Find faculty directories • Create custom samples • Direct mail campaigns • Social media DM outreach • Leverage virality in schools Pro Tip: St
Mon, February 03, 2025
In this episode, Sari Azout, Founder and CEO of Sublime, explores various startup ideas and business concepts. The discussion centers on the evolving nature of startups in the AI era, emphasizing the importance of focusing on specific, well-defined problems rather than broad solutions. Sari shares multiple business ideas, from parental control services to creative tools, while discussing the philosophy behind building successful products in today's market. Timestamps: 00:00 - Introduction and setup 00:57 - Startup Idea 1: DrScreenTime 06:39 - Startup Idea 2: Business-in-a-box ideas 13:34 - What becomes scarce in an AGI world? 14:38 - Founders and Their Approaches 16:10 - Akio Morita Simplicity Principle 17:01 - Startup Idea 3: Podshot 22:10 - Discussion on micro-startups 25:53 - Testing Ideas and Positioning 29:03 - Feedback and Intuition 33:04 - Startup Idea 4: Meme generator Key Points: • Discussion of several innovative startup ideas including "DrScreenTime" (parental control franchise), PodShot, and meme generator • Exploration of business-in-a-box concepts and the future of trades/crafts • Analysis of micro-startups vs. traditional startup approaches 1) The "Franchise for Parental Controls" Idea Parents are desperate for help managing screen time. Current solutions = messy. Opportunity: In-home screen time consultants who: - Set up controls - Create family rules - Recommend apps/tools Revenue model: • $2K setup fee • Recurring affiliate revenue • Think "Dr. Screen Time" 2) The "Business in a Box" Trend Big insight: What becomes scarce in an AI world? Answer: People doing things with their hands! Opportunity: Modern craft business franchise • Partner with local artists • Supply chain + education • Target: offline-first experiences • Status = disconnecting from screens 3) The Trade School Revolution Huge opportunity in modernizing trade education: • Lambda School model for trades • Zero upfront tuition • Revenue share after job placement • Bundle with business tools/marketing • Focus: plumbing, electrical, etc. Why? Trades becoming MORE valuable in AI era 4) The Micro-Startup Strategy Modern startup playbook: 1. Have a 10-year vision 2. Unbundle into micro-products 3. Start with easiest/viral pieces 4. Build distribution first Key insight: "Nobody searches for an inspiration engine" 5) Product Development Philosophy Two types of founders: • Artists (creative vision driven) • Scientists (iteration driven) Choose your path but stick to it. Sari’s 2024 goal: "Take less feedback, trust intuition more" 6) The Meme Generator Opportunity Final killer idea: Long-form to meme converter • Input: articles, presentations, links • Output: culturally relevant memes • Train on curated meme librar
Wed, January 29, 2025
Greg's DeepSeek Cheetsheet: From Installation to Expert Prompting: https://www.gregisenberg.com/deepseek Ray Fernando, a former Apple engineer, gives an in-depth tutorial on DeepSeek AI and local model implementation. The conversation includes detailed guide for setting up local AI environments using Docker and OpenWebUI, and how to implement DeepSeek on mobile using the Apollo app. Key Points: • Comprehensive overview of DeepSeek AI and its reasoning capabilities • Discussion of data privacy concerns when using Chinese-hosted models • Detailed tutorial on running AI models locally using Docker and OpenWebUI • Comparison of different AI model providers (Fireworks, Grok, OpenRouter) • Mobile implementation of AI models using Apollo app Timestamps: 00:00 - Introduction 02:34 - Overview of DeepSeek 05:29 - Data privacy concerns with Chinese-hosted models 08:02 - Running Models Locally with OpenWebUI 10:06 - Comparing Hosting Providers: Fireworks and Groq 16:54 - Cost Comparison of using/running AI Models 18:35 - Improving Prompts for Better Outputs 22:41 - Running AI Models Locally: A Step-by-Step Guide 37:09 - Mobile AI implementation discussion 45:27 - Future implications and closing thoughts 1) DeepSeek's R1 Model - What's the big deal? • On par with ChatGPT's reasoning capabilities • Open source & free to use • BUT hosted in China (data privacy concerns) • Incredible for analysis and content generation 2) Alternative Ways to Use DeepSeek: • Fireworks AI ($8/million tokens) • OpenRouter • Grok API • Local hosting (safest for sensitive data) 3) Running AI Models Locally Step-by-step setup: • Install Docker • Use OpenWebUI • Download models via Ollama • Configure API connections Pro tip: Takes 5 mins to set up, saves hours of worry about data privacy 4) Mobile AI is HERE! • Apollo app lets you run models locally on phone • Download smaller, optimized models • Works offline • Perfect for quick analysis on the go 5) Temperature Settings Explained: High temp (0.8-1.0) = Creative mode Low temp (0-0.3) = Logical mode Choose based on your needs! 6) FUTURE PREDICTIONS • Watch-based AI coming soon • Emergency response applications • Real-time negotiation assistance • Advanced audio analysis 7) Getting Started Tips: • Start with public data on DeepSeek • Experiment with different models • Use temperature settings wisely • Focus on practical use cases Notable Quotes: "We're in this new deep-seek world where if you figure out the model that works for you and the tasks that you want to accomplish, you might be able to out-compete whoever you're competing against." - Greg "Please don't be fearful or don't feel like you're left behind. If you're just finding out about this, you're not that far behind. We're all actually still t
Mon, January 27, 2025
Meet David Senra, the guy who turned his obsession with reading about successful people into a million-dollar podcast. He's read over 300 books about the world's biggest entrepreneurs and shares all the best bits on his show, Founders. In this episode, David breaks down exactly how he finds golden nuggets of wisdom in these books, building deep relationships with founders, and insights from meetings with figures like Charlie Munger. Timestamps: 00:00 - Intro and Founders Origin Story 07:10 - The importance of Naming and Branding 14:56 - Energy Transfer in Relationships and Cities 19:51 - How to become World-Class 25:03 - Startup Idea 1: Founders for Kids 26:52 - The Value of Biographies 31:28 - The Power of Long Attention Spans 37:42 - You’re never too late 39:32 - Innovative ways entrepreneurs monetized their business 44:05 - Work - Life Balance Problems with High Achievers 48:38 - Meeting with Charlie Munger 55:22 - Monetization strategy and business model of Founders 1:01:28 - Biography recommendations and reading strategies 1:08:55 - Career Advice from Charlie Munger 1) On Building a World-Class Podcast: "Find what you're meant to do and let time carry the weight" David's moat: 375+ books read, connecting historical figures across episodes. To compete, you'd need to read all those books first. And he keeps going. 2) On Business Models: Fascinating approach to podcast monetization: • Only 2 long-term partners (2-year contracts) • Focus on brand partnerships vs CPM • Deep relationships with founders first • Think Nike/Tiger Woods, not traditional podcast ads 3) On Learning from History: "Biographies are the closest thing to finding a cheat code in real life" Every great entrepreneur studied other great entrepreneurs: • Elon read Franklin, Ford, Tesla • Edison read every bio in Detroit library • Jobs studied Edwin Land 4) On Work Ethic & Balance: Key insight: Almost every legendary figure sacrificed balance for greatness One exception: Ed Thorpe (Episode 222) • Built first quant hedge fund • Amazing father/husband • Stayed in shape • Lived a thrilling life 5) On Memory & Knowledge: It's not natural talent - it's "maddening repetition" David's method: • Rereads highlights daily • Re-listens to old episodes • Updates/re-edits past content • Constantly connects historical figures 6) STARTUP IDEA "Founders for Kids" - Comic book-style biographies teaching entrepreneurship to children Why it works: • Proven model (worked for @SamParr) • Huge educational value • Underserved market • Scalable content 7) Key Quote Worth Remembering: "Money comes naturally as a result of service" - Henry Ford The best entrepreneurs don't chase billions - they chase excellence in service. 8) Final Wisdom: Want to be world-cla
Wed, January 22, 2025
Jonathan "Jicecream" Courtney believes that in 2025, basic marketing still outperforms everything: a simple 90-minute webinar turns 200 attendees into 20 buyers, even with just 2,500 subscribers. The framework is dead simple - 20 minutes on your story, 15 minutes on the solution, 20 minutes showing the transformation, then offering them a choice between DIY or done-for-you. He goes into it in this episode. Key Points: • Detailed breakdown of successful webinar funnel structures and challenge funnels • Discussion of basic marketing fundamentals that still work in 2025 • Exploration of how software companies can use traditional funnel marketing techniques Timestamps: 00:00 - Intro 03:17 - Greg’s New Year Reflections 11:19 - JC's transition from CEO to an advisory role 22:07 - How to make deals with influencers 25:10 - Detailed breakdown of webinar funnels 30:28 - The structure of webinar funnels 37:07 - How to use funnels for SaaS products and challenge funnels explained 47:25 - Product recommendations and wrap-up 1) The Basic Funnel Formula Still Works: • Email list → Webinar → Product sale • Even with just 2,500 subscribers • Live training converts WAY better than direct email • 90-min webinar can turn 200 attendees into 20 buyers 2) Perfect Webinar Structure (by Russell Brunson): • 20min: Your story & struggles • 15min: The "vehicle" (solution you discovered) • 20min: Impact & transformation • Present options: DIY vs accelerated path • Close with clear next steps 3) Challenge Funnels Are Underrated: • Perfect for SaaS & digital products • 30-day format with daily support • Free trial + structured program • Examples: - Notion + Second Brain challenge - Fitness apps + weight loss challenge - Meditation apps + mindfulness challenge 4) The Warm-Up Step is CRUCIAL: • Direct pitching rarely works • Need a middle step to build excitement • Options: - Webinars - Challenges - Info sessions - Live trainings 5) List Partnerships Done Right: • Never cold pitch for list access • Build relationships first • Consider paid partnerships ($10k can be worth it for 1M+ list) • Focus on value alignment KEY TAKEAWAY: Basic funnels still work incredibly well in 2024, but you need: 1. A list (even small) 2. Warming step (webinar/challenge) 3. Clear transformation story 4. Tactful execution Notable Quotes: "Most of the real basics work so goddamn well today. Like 2025, we can launch a product using basically just the same webinar. Just email your list, send them to a webinar." - JC "When a company is doing well, they don't want me involved... They want the strategic advice. They want access to connections." - Greg Isenberg LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality
Mon, January 20, 2025
Nicolas Cole delivers a comprehensive masterclass on writing with AI, demonstrating how to combine human expertise with AI capabilities to create high-quality content. The discussion covers practical frameworks for content creation, including how to structure articles, generate hooks, and test ideas. Cole emphasizes that AI should be viewed as a collaborative tool rather than a replacement for human writers, and success comes from understanding fundamental writing principles first. Learn how to use AI to create high-quality content: https://www.gregisenberg.com/write-with-ai Timestamps: 00:00 - Intro 01:03 - Why Learn to write with AI 05:06 - Choosing a Content Topic 07:38 - Framework for idea development 12:40 - The role of AI in the Idea generation process 16:39 - The Editor-in-Chief approach to writing with AI 18:53 - Creating a Compelling Hook 28:28 - Framework for structuring an article 34:13 - The "10 Magical Ways" framework 45:54 - Collaborating with AI for improving output 49:37 - The Power of Education in the Digital Age Key Points: • Framework for using AI as a writing tool while maintaining quality • How to effectively prompt AI for content ideation and refinement • The "10 Magical Ways" framework for structuring content • The importance of making strategic decisions before writing begins 1) The biggest mindset shift: AI isn't replacing writers - it's AUGMENTING them. Just like Photoshop didn't kill designers, it created 1000x more designers. Just like Instagram didn't kill photographers, it made everyone a photographer. 2) Key Framework: The Editor-in-Chief Method Don't treat AI as a writer - treat it as your junior staff writer. YOU are the editor making high-level decisions. AI helps execute your vision. 3) Writing Process Revolution: - Don't start writing immediately - Make key decisions BEFORE writing: - Clear headline promise - 3 main tangible points - Format for each section 90% of value comes from these decisions! 4) The "10 Magical Ways" Framework: Every piece of content can be broken down into: - Tips - Steps - Lessons - Stats - Examples etc. Pick your format FIRST, then structure accordingly. 5) Pro Tip: Use AI Conversationally Two approaches: 1. Chunk-by-chunk dialogue 2. Massive single prompt Most people fail by sitting in the middle. Start conversational, then compress into mega-prompts. 6) Quality Control Method: 1. Generate multiple versions 2. Apply your taste/judgment 3. Refine best options 4. Test against goals Remember: AI suggestions need human curation! 7) The Education Leverage Play: Learning frameworks = AI superpowers What took experts years to master can now be: 1. Learned quickly 2. Taught to AI 3. Scaled infinitely This is the real opportunity!
Wed, January 15, 2025
Join me as I chat with Paddy Galloway, a veteran YouTube strategist who has worked with major creators like MrBeast, where he shares a comprehensive blueprint for YouTube success. The discussion covers everything from initial channel strategy to advanced content packaging techniques, emphasizing the importance of consistent posting, strategic ideation, and effective thumbnail design. Galloway presents a structured approach to growing a YouTube channel over 12 months, with specific benchmarks and goals for each phase. Growth guides to turn your startup into a money printer Get access: https://www.gregisenberg.com/growth-guides Timestamps: 00:00 - Intro 03:41 - Why YouTube 09:26 - Evergreen Content vs Timely Content 11:54 - The Value of Comments and Engagement 14:44 - YouTube's Unique Position in Content Consumption 15:26 - Monetization Potential on YouTube 17:14 - The Challenge of Mastering YouTube 19:36 - YouTube's Popularity Among Younger Audiences 20:35 - Algorithm Stability on YouTube 30:27 - Depth vs. Discovery on YouTube 36:51 - The 12-month growth strategy breakdown 1:17:38 - Content ideation framework discussion 1:32:26 - Thumbnail and packaging strategies Key Points: • Success requires a 12-month commitment with specific phases: establishment (months 1-4), improvement (months 5-8), and optimization (months 9-12) • Content ideation should follow a 0-100-10-1 framework: start with zero, generate 100+ ideas, filter to 10 strong ones, develop 1 final concept • Thumbnails and packaging are crucial, with recommendation to create 3 distinct thumbnails per video and follow the "three focus area rule" 1) First, understand what YouTube really is: • It's NOT social media - it's a streaming platform • 60-70% of views come from TV screens • It's the biggest streaming service worldwide • Videos = digital real estate that appreciates over time 2)The 12-Month YouTube Growth Plan: Months 1-4 (Establishment Phase): • Find your niche using triple Venn diagram: 1. What you love 2. What you're good at 3. What people want to watch • Post 2x per week consistently • Don't overthink quality yet 3) Months 5-8 (Improvement Phase): • Generate 100 video ideas weekly • Make 3 thumbnails per video • Study outlier content in your niche • Switch to 1 high-quality video per week • Focus on packaging (title + thumbnail) 4) Months 9-12 (Optimization Phase): • Analyze your top 10% performing videos • Double down on what works • Spend 4 hrs/week studying YouTube • Make small 1% improvements each video • Build systems for consistent output 5) The Golden Rule of Audience Overlap: Each video should have 80%+ audience overlap with your other content. If someone watches one of your videos, they should want to watch MOST of your other videos too. 6) Thumbnail Psychology: • Use the "3 Focus Are
Mon, January 13, 2025
In this episode we dive deep into modern marketing strategies with Cody Schneider, focusing on the concept of "digital gravity" versus traditional marketing funnels. The discussion covers comprehensive tactics for both B2B and B2C companies, including detailed strategies for content creation, distribution, and monetization. Special emphasis is placed on leveraging AI tools, programmatic SEO, and multi-channel marketing approaches to build sustainable growth engines. Timestamps: 0:00 Intro 01:23 - Digital gravity concept and content strategy 10:00 - B2B marketing tactics and implementation 38:45 - B2C marketing strategies and case studies Key Points: • Comprehensive breakdown of modern B2B and B2C marketing strategies • Detailed explanation of "digital gravity" concept vs traditional marketing funnels • Step-by-step guide for building media presence and content distribution • Technical insights on email marketing, ad targeting, and influencer partnerships 1) The Digital Gravity Model Forget marketing funnels. Think orbits. People don't move linearly through funnels - they orbit your brand, coming closer until they convert. More digital mass = more gravitational pull = more customers naturally drawn in. **2) B2B Marketing Stack:** • Scrape target emails ([Apollo.io](http://apollo.io/), $99/mo) • Run AI avatar ads (Heygen + ElevenLabs) • Cold email at scale (MailReef) • Launch industry podcast • Turn podcast → social content • Monetize audience w/sponsorships Cost per click? Often less than $0.01 vs $5+ on ads. 3) The Content Engine Record customer convos → podcast episodes ↓ Turn into blog posts ↓ Create social clips ↓ Make whitepapers ↓ Email newsletter One piece of content = 10x distribution points 4) B2C Growth Stack: • Pick HUGE TAM • Run FB/TikTok conversion ads • Price at $70.99/week ($29/mo psychology) • Use multiple creator accounts • Clone best UGC with AI • Add affiliate program Key: $5 CPM or less = profitable 5) The SEO Playbook • Wait for DA 40+ • Scrape top ranking content • AI generate 10k articles • Human edit winners • CTA every scroll frame • Pop-up at 25-50% depth Focus on long-tail keywords nobody fights for. 6) Why This All Works: Traditional marketing = campaigns (start/stop) Modern marketing = always-on systems You're not "doing marketing" You're "marketing" Big difference Notable Quotes: "Marketing isn't something you did, it's something you're doing. You're constantly doing marketing." - Cody Schneider "The closer your ad is to content on the platform, the less you're going to have to pay for it." - Cody Schneider Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get acces
Tue, January 07, 2025
Join me as I chat with Dr. Tyler Lemco, known for co-founding Epic Mealtime (600M+ views), where we discuss strategies for building an internet audience from scratch. The conversation covers practical advice for content creators, including bio optimization, platform selection, and content strategy. We explore the balance between algorithmic success and authentic content creation, while emphasizing the importance of starting small and scaling gradually. Episode Timestamps: • 00:00 - Intro • 01:54 - Transitioning from Creative for Hire to Solopreneur • 07:29 - AI as a Thinking Partner • 09:03 - How to position yourself within your niche • 14:22 - Crafting a Compelling Bio • 26:28 - YouTube Growth Strategies • 41:30 - AI Tools for Content Production Key Points: • Transitioning from being a creative-for-hire to building your own audience • Framework for effective content creation and social media growth • Importance of platform focus and consistency in content creation • Strategy for building audience before community before product Content Strategy Framework: 1. Pick a platform to focus on 2. Identify what you love doing 3. Study what algorithms favor 4. Find gaps in your niche 5. Commit to consistency Platform-Specific Insights: • YouTube Shorts: Good for subscriber growth, lower monetization • Long-form content: Best for overall revenue and engagement • Live streams: Excellent for community building, poor for new audience growth Key Takeaways: • Start fresh when pivoting content direction • Focus on audience building before community development • Test and iterate content strategy • Be willing to experiment publicly • Utilize AI tools like Descript for content production 1) The Creative-for-Hire Trap • Good money but no equity upside • Easy to get stuck helping others win • Key is transitioning to building YOUR OWN assets • Start small, think big 2) Framework for Content That Works: • Pick ONE platform to focus on (seriously) • Do what you genuinely love creating • Study what algorithms reward • Fill gaps in your niche • Commit to consistency 3) The YouTube Revenue Reality: • Shorts: 3M views = $418 (+12k subs) • Long-form: 1.3M views = $13,580 • Livestreams: 100k views = $1,926 Strategy: Use shorts for growth, long-form for revenue 4) The ABC Growth Framework: A) Build an Audience first B) Convert to Community C) Create Products/Services Don't try all at once. Master each phase! 5) Social Bio Formula: • Show Credibility • Create Intrigue • Clear Value Prop Pro tip: Write for non-followers, not existing ones 6) Starting Fresh vs Legacy Account: • 94 engaged followers is better than 31,000 dead ones • Algorithm favors engagement % • Don't let ego stop you from starting over • Fresh start = clean slate
Wed, January 01, 2025
In this episode, I share comprehensive guide to launching profitable newsletter businesses in 2025, focusing on niche markets and proven monetization strategies. The episode covers various newsletter concepts ranging from local news to B2B decision-makers, with detailed implementation steps and revenue projections for each model. Special emphasis is placed on using newsletters as a foundation to build larger businesses through multiple revenue streams. Timstamps: • 00:00 - Intro • 01:54 - Newsletter Idea 1: Marketing newsletter for global talent • 08:03 - Newsletter Idea 2: Platform-based educational newsletters • 11:24 - Newsletter Idea 3: Unofficial sports team coverage • 13:03 - Newsletter Idea 4: Local real estate investor news • 20:55 - Newsletter Idea 5: B2B decision maker • 25:01 - Newsletter Idea 6: Niche ad examples for media buyers • 26:37 - Newsletter Idea 7: Meme-based news coverage • 29:23 - Newsletter Idea 8: Industry-specific AI tips • 31:12 - Newsletter Idea 9: Leadership lessons and profiles • 34:38 - Newsletter Idea 10: Local community newsletters • 37:14 - Final Thoughts and Conclusion Link Mentioned: Matt’s full article: https://www.newsletteroperator.com/p/10-newsletter-business-ideas Matt’s Twitter/X: https://x.com/JMatthewMcGarry Key Points: • Detailed breakdown of 10 different newsletter business models with monetization strategies • Focus on building profitable newsletters with low startup costs and high scalability • Emphasis on combining paid acquisition (Facebook ads) with organic growth • Strategy for turning newsletters into larger businesses (software, marketplaces, agencies) 1) Marketing Newsletter for Global Talent • Target overseas marketers seeking US jobs • Cost: $0.25-0.50 per sub via FB ads • Structure: 1) Remote job listings 2) Digital marketing news 3) Marketing tutorials Monetization path to $28k/mo: • Job board ($18k/mo) • Recruiting blasts ($10k/mo) 2) Platform-Based Newsletter Pick ONE tool (Figma, Notion, Perplexity AI) and go deep. The gold mine here: • 20-50% recurring affiliate commissions • Sell premium templates • Potential acquisition by the platform • Build & sell SaaS tools to your audience 3) Local Real Estate Investor Newsletter The math: • 5-10k subs • $2 CPA • $7.5k/mo in ad revenue • $50k from seminars • $50k from premium subs Total: $190k/year with just 10k subscribers! 4) B2B Decision Maker Newsletter The secret sauce: • Need only 2k subs (if they're the right people) • Target C-suite in specific industry • Collect detailed subscriber data • Charge premium for targeted access 5) Visual News & AI Newsletters Two massive opportunities: A) Meme-based news • 2-4 stories/day • Prosumer focus (tech/finance) • Visual over Text in 2024 B) Industry-sp
Mon, December 30, 2024
Join me as I chat with Avi Schiffmann, Founder and CEO of friend.com, as we discuss technical challenges in AI memory systems and broader startup philosophy. Avi emphasizes the importance of creating new categories rather than competing in existing ones, while advocating for personal growth and confidence as crucial elements of entrepreneurial success. The discussion covers both technical aspects of AI development and philosophical approaches to startup building. Episode Timestamps: • 00:00 - Introduction and discussion of memory systems • 02:04 - Advice for Founders, Competition, Critique of YC • 06:02 - Entrepreneurship vs Innovation • 15:52 - Thoughts on Raising VC Funding and Bootstrapping • 18:52 - Discussion on Confidence and Personal Growth • 27:58 - Work Life Balance Discussion • 31:18 - Startup Idea 1: Memory as a Service Key Points: • Discussion of memory systems for AI chatbots and the need for "memory as a service" • Exploration of startup philosophy and the importance of creating new categories • Emphasis on personal confidence as a key factor in startup success • Critique of conventional startup wisdom and YC methodology 1) First, a HUGE opportunity in AI: Memory as a Service (MaaS) for AI chatbots • Current memory systems rely on RAG • No good solution exists yet • Companies would pay $$$ to solve this • Critical for AI relationship products 2) On building in existing categories: The real advantage of startups? • Fresh slate in people's minds • Ability to define new categories • Instant category leadership 3) MINDSHARE is the only true moat Example: • Claude is better than ChatGPT in quality • But ChatGPT owns mindshare • Google trends: ChatGPT = 100, Claude = ~0 Lesson: Better product ≠ Winning product 4) On raising VC: "The real way you raise is when it becomes about the deal, not what you're working on" • VCs invest in YOU, not your product • It's a social game • They care about who else is in • Focus on being good at "yapping" 5) The REAL key to startup success: Personal confidence over YC advice How to build it: • Get out of tech bubble • Build real relationships • Have experiences • Travel • Live life "No one great ever thought they couldn't be great" 6) On working style: "You don't need to be at your computer to be working" • Best ideas come in shower/walks • Live life, let ideas brew • Focus on right direction not working hard • Think through ideas in different places 7) Final wisdom: "You have a short bubble of consciousness while alive. Don't waste it working on something you're not confidently proud about." Stop preparing. Start building. Be confident. Make art. Notable Quotes: "If you view your work as art, you have no competition and you have no fear of failure." "It's easie
Wed, December 25, 2024
My comprehensive year in review covering personal achievements, business developments, and investment strategies in 2024. I share a detailed breakdowns of my wealth allocation, business portfolio performance, and social media growth. The review emphasizes a shift toward business simplification, increased focus on AI and technology integration, and the importance of building sustainable, scalable ventures. Timestamps: 00:00 - Intro 01:38 Biggest wins 05:54 Biggest losses and lessons 11:47 - Q&A from social media 18:00 - Growth across social platforms 25:00 - Wealth breakdown and investments 33:03 - Business updates 48:16 - Productivity gains 50:48 - New insights and learnings Key Points: • Personal milestone of having first child and significant net worth achievement • Business portfolio performance across Late Checkout Agency, Boring Marketing, and other ventures • Portfolio breakdown: 75% stocks, 16% private equity, 7% real estate, 2% crypto • Platform growth across YouTube (11K to 146K subscribers), X/Twitter (361K to 420K followers) • Strategic shift toward simplification and focus on building "skyscrapers, not strip malls" 1) BIG WINS 2024: • Had a baby • Started lifting consistently (+15-20 lbs muscle) • Grew podcast into major platform • Hit personal net worth milestone 2) Portfolio breakdown (fascinating): • 75% stocks • 16% private equity • 7% real estate • 2% crypto Top holdings: • 10% Berkshire • 10% SPY • 8% Apple • 7% Amazon 3) Business Updates: Late Checkout Agency (LCA): • Found their niche: AI interfaces + community products • Booked solid with major brands • Started taking equity deals with billion-dollar companies Boring Marketing & Boring Ads: • Both crushing it • $100M+ in ad spend managed • 76 meetings booked in next few weeks • Unbundling tools for DIY customers • Created Boring Holdings umbrella company 5) Key productivity unlocks: • Switched to Yerba Mate for afternoon energy • Simplified from Notion to Apple Notes • Using Things app for to-do lists • Less tools, more focus 6) Platform Growth 2024: YouTube: 11K → 146K subs X: 361K → 420K followers LinkedIn: 82K → 149K Newsletter: 72K → 120K subs Podcast: 360K → 575K downloads 7) Best decision framework: "Friday Afternoon Test" - Only make big decisions Friday PM when tired - If it still feels right then, it's probably right - Prevents caffeine-fueled impulse choices 8/ MAJOR hiring insight: "Day Zero Integrity Test" • Give unclear instructions for small task • See if they ask questions or just guess • Reveals everything about future behavior 9/ Key lessons: • Trust but verify (especially with remote teams) • Simple over Complex • Double down on what's working • Build skyscrapers, not strip malls • Tec
Mon, December 23, 2024
Join me as I chat with Daniel Dalen, CEO and Founder of Ecomflow, as we explore various startup ideas and business opportunities, focusing on embeddable businesses and the Shopify ecosystem. We discuss the potential of credibility badges, analyzing both successful and unsuccessful business concepts while sharing insights on product development, aesthetics, and bootstrapping versus venture capital approaches. Timestamps: 00:00 - Intro 01:39 - Startup Idea 1: Best Product Plaques for Credibility 09:00 - Startup Idea 2: Embeddable Businesses 31:49 - Startup Idea 3: Shopify ecosystem opportunities 45:53 - Building sustainable businesses 59:47 - Content creation strategy discussion Key Points: • Discussion of embeddable businesses and their potential in 2025 • Analysis of credibility badges/plaques as a business model • Deep dive into Shopify ecosystem opportunities • Insights on aesthetic vs luxury software products 1) First startup idea: "Best Product of Year" Certification Business • Similar to Better Business Bureau model • Sell digital badges + physical plaques to startups • ~$200/year subscription model • 99% margins, pure SaaS play • Key challenge: Need massive distribution to create credibility 2) Second concept: "Embeddable Businesses" • Greg built http://offerbutton.com as an example • Place buttons/widgets on other people's websites • Own digital real estate across the web • Similar to "Sent with Superhuman" model • Massive distribution potential through viral embedding 3) Fascinating insight on software categories: Luxury Software is DEAD Aesthetic Software is the FUTURE • Users care more about design than status • Example: People use Superhuman for its clean UI • Shows they value design-thinking • Growing trend in 2024+ 4) On building Shopify apps: • Massive opportunity in DTC ecosystem • Need to deeply understand specific pain points • Niche down (ex: CRO for specific industries) • Can charge premium as money constantly flowing • Avoid competing with Shopify's core features 5) Building mindset insights from Daniel Dalen: • Bootstrap over VC if possible • Focus on cash flow positive businesses • Build with people who share your values • Success = freedom to choose your projects • Document over promote when building in public 6) Hot Take from Greg: "The wealthiest people have the least amount of recurring meetings" True wealth = control of your time Automation over Meetings Clear calendar = Clear mind 7) Key lesson on content: Stop asking for likes/subs Start asking for genuine feedback Let quality speak for itself Focus on documenting the journey Real value drives real engagement Notable Quotes: "I feel like luxury software is old, and the new wave is gonna be aesthetic software." - Greg Isenberg "The wealthies
Fri, December 20, 2024
I share my experience growing from zero to 145,000 LinkedIn followers in 14 months, generating millions in revenue. I detail specific strategies for LinkedIn growth, including leveraging the new video tab, creating engaging story posts, and utilizing infographics. The presentation explains how to properly monetize a LinkedIn following through strategic content posting and lead magnet implementation. This talk was given at Andrew Wilkinsons IP2 conference Learn more about IP3 Andrew's Newsletter: https://neverenoughnewsletter.kit.com/signup Andrew's Twitter/X: https://x.com/awilkinson Andrew's Youtube: https://www.youtube.com/@NeverEnough2024 Episode Timestamps: 00:00 - Intro 02:05 - The ACP Funnel Explained 02:50 - Case Study: BoringMarketing.com 04:42 - Tactical Tips for Going Viral on LinkedIn 06:10 - Leveraging Video Content on LinkedIn 08:10 - Crafting Compelling Stories for Engagement 09:46 - Using Infographics to Boost Engagement 10:31 - Monetizing Your LinkedIn Audience 12:16 - Creating Effective Lead Magnets Key Points: • LinkedIn in 2024 is comparable to Twitter in 2020 for viral growth potential • Three main strategies for LinkedIn growth: video content, storytelling posts, and viral infographics • Monetization through strategic lead magnets and post-editing techniques • Building the ACP (Audience-Community-Product) funnel for business growth 1) The ACP Framework: • Audience first • Convert to Community • Build Product for them Example: Boring Marketer → Free community → $8M ARR SEO tool business 2) Why LinkedIn in 2025? "LinkedIn right now is 2020 Twitter - it's fishing with dynamite" Greg grew 125K followers in 14 months with just 15 hours of work 3) LINKEDIN HACK #1: Video Content LinkedIn just added a video tab. Nobody knows this yet. Two options: • Faceless content with AI voiceover (use @elevenlabs) • Record yourself Pro tip: Videos are getting INSANE reach right now 4) LINKEDIN HACK #2: Stories that Convert • Get someone to interview you • Extract 15 career stories • Focus on vulnerable moments • MUST pair with photo of yourself • Use storytelling frameworks 5) LINKEDIN HACK #3: Viral Infographics • Find previously viral infographics • Repost with credit • Add universally agreeable caption • Example: "This year's gonna be great" → 151K likes 6) THE MONETIZATION STRATEGY Don't put links in original posts! Secret sauce: • Post content • Wait 4 hours • If more than150 likes, EDIT post to add link • LinkedIn won't suppress it 7) LEAD MAGNET MASTERY: Don't sell directly. Create valuable free content. Example: • Made startup ideas database • 5,000 downloads in 30 days • Segment in ConvertKit • Nurture → Monetize later 8) KEY TAKEAWAY: 2025 will be HUGE for LinkedIn. Start now while organic reach is
Wed, December 18, 2024
Join me as I chat with Mike Hudack, CEO of Sling Money, as we deep dive into AI startup strategy by discussing frameworks for building AI companies, product development approaches, and go-to-market strategies. The conversation covers practical advice for entrepreneurs considering AI ventures, from choosing between B2B and B2C models to pricing strategies and competition analysis. Hudack shares insights from his experience at Facebook and current venture Sling Money. Timestamps: 00:00 - Intro 02:12 - AI agent framework and startup ideas 08:19 - Discussion of successful AI companies 16:20 - B2B vs B2C strategy 19:28 - Product development philosophy 25:20 - How to think about Competitors 28:40 - Go-to-market strategies 33:46 - Pricing and monetization discussion 39:16 - Mark Zuckerberg's Perspective on AI Key Points: • Framework for AI agents: single clear action, instant feedback, bounded decisions, zero friction • Three promising AI companies discussed: Greenlight (fin-crime), Granola (note-taking), Gradient Labs (customer service) • B2C vs B2B strategy: B2C has higher potential but higher risk, B2B offers more predictable outcomes • Product development approach: focus on solving genuine pain points and building with meaning 1) On picking AI startup ideas: Look for repetitive, time-consuming tasks that: • Have clear actions • Provide instant feedback • Make bounded decisions • Create zero friction Examples: Flight booking, restaurant reservations, scheduling 2) The most promising AI companies right now: • Green Lite - Automating financial compliance • Granola - AI-powered collaborative note-taking • GradientLabs - Next-gen customer service • Domu - AI debt collection with empathy All solving specific, manual problems with tight feedback loops. 3) Framework for choosing what to build: Run a "regret minimization" exercise: • Imagine yourself 5-10 years in the future • Consider all possible outcomes • Pick something meaningful you'd be proud to work on • Must be excited to wake up for it every day 4) On B2B vs B2C products: B2B: • Easier to validate • Clear path to revenue • Lower failure rate • Smaller outcomes B2C: • Bigger potential upside • Harder to get right • Need to catch lightning • More glory (if it works) 5) On pricing AI products: Formula: (Human labor cost saved + Emotional damage prevented) × (20-50% discount) = Your price Pro tip: You CAN raise prices later if you build something people truly love. 6) Go-to-market strategy for AI products: • Build in public • Create early waitlists • Find your core believers • Let them help shape the product • Focus on native content for your audience's platform 7) On competition: Don't be afraid to copy primitives (basic features everyone needs) BUT: • Stay true
Mon, December 16, 2024
Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into various lead generation strategies. Jonathan shares his strategies and frameworks for building a client pipeline without having a large online following. 00:00 - Intro 03:13 - The Dream 100 Strategy 11:01 - The Canvas Strategy (for reaching out) 18:12 - Go Where Your Audience Lives 27:21 - The Power of Strategic Gifting 36:33 - Content Creation (if you choose to) 40:47 - Key Mindset Shift around Content Creation 1) The Dream 100 Strategy: • Make a list of 100 people/orgs who already talk to your target audience • Research their platforms, reach, content • Focus on building relationships with them • Can start with just 10-20 names Example: Web design agency targeting founders? Start with podcast hosts, community leaders 2) The Canvas Strategy (for reaching out): • Don't just ask for favors • Focus on providing extreme value first • Make thoughtful, detailed pitches • Show you've done your homework • Be patient and play the long game 3) Go Where Your Audience Lives: • Join paid communities ($149/mo is nothing if you land 1 client) • Lurk in Reddit threads • Answer Quora questions in detail • Participate in Discord servers • Be the MOST valuable member No promotion, just pure value. 4) The Power of Strategic Gifting: • Doesn't need to be expensive ($5-50 can work) • Make it personal and meaningful • Think long-term relationship building • One mentor landed a huge deal with a $50k guitar gift • Small gestures = big memories 5) Content Creation (if you choose to): • Focus on MASSIVE value over production quality • Create 5+ hour detailed tutorials • Answer common questions exhaustively • "Low quality, high effort" is the new formula • Example: mastering . com's 11-hour tutorials 6) Key Mindset Shift: Stop obsessing over: • Social media metrics • Personal branding • Complex marketing funnels Start focusing on: • High-leverage relationships • Direct value creation • Being present where your audience is 7) The ROI is INSANE: • Single partnerships can generate millions • One webinar can outperform months of ads • Relationship-based leads convert better • More sustainable than viral marketing • Less stressful than being an "influencer" Pro Tip: Review your Dream 100 list every quarter. Most businesses forget this and focus on low-leverage tasks instead. Links Mentioned: The Dream 100 Google Sheet: https://docs.google.com/spreadsheets/d/1a7d1GSZoJq_pT2Ptbvc9HsZWPxNsQDhRcUvT6d1V2Jw/edit?gid=0#gid=0 The Canvas Strategy Ep: https://youtu.be/fr5xG_bTV44 Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/3
Wed, December 11, 2024
Join me as I chat with Zach Yadegari, Co-Founder of Cal AI, as we discuss his frameworks and strategies for building and scaling viral AI Apps. Learn his step-by-step formula creating viral apps. 00:00 - Intro 01:40 - Concept Behind Dr. AI and App Feature Overview 05:37 - Designing the User Experience 08:42 - Inspiration and Primitives in App Design 11:10 - User Experience and Simplicity 16:05 - Gamification and User Engagement 17:26 - Shareability and Marketing Potential 20:07 - History Feature and User Retention 21:14 - Symptoms Quiz Design 23:58 - Incorporating Sources and References 24:39 - Chatbot Functionality 25:33 - Marketing Strategy and Influencer Outreach 28:34 - Prompting for AI Responses 33:15 - Go-to-Market Strategy Discussion 37:14 - Identifying Target Influencers 41:04 - Pricing Structure and Revenue Models 1) The Core App Features: • Skin scan for diagnosis • Symptoms quiz • Medical chatbot • History tracking Key insight: Keep it SIMPLE. Basic features done well better than complex features done poorly. 2) UX Design Strategy: - Start with basic wireframes • Copy "primitives" from successful apps • Design for influencer marketing • Put app name on key screens • Make results instantly digestible Pro tip: Design screens thinking about how influencers will showcase them in content. 3) Growth Strategy: Target audience = concerned parents Best channels: • Mom influencers • Family content creators • Parenting communities Look for creators with 250k+ views/video Budget: $4-5k per 1M views 4)Monetization Structure: Weekly pricing model works best: • $4-7/week • No free trial initially • A/B test different prices • Optimize for repeat users Strategy: People will delete/resubscribe when needed 5) Technical Implementation: - Use ChatGPT API with custom prompts • Bypass medical disclaimers creatively • Build clear diagnosis displays • Include danger levels (1-5) • Add sources for credibility 6) Marketing Angles: - Target anxious parents • Focus on peace of mind • Show quick diagnosis stories • Emphasize "should I see a doctor?" use case • Leverage influencer storytelling 7) Key Success Factors: • Heavy disclaimers • Accurate diagnostics • Simple UX • Clear value prop • Strong retention hooks Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.c
Mon, December 09, 2024
In this episode, I am joined by Dan Shipper, co-Founder and CEO of Every, as we explore a wide range of AI startup ideas and business opportunities Timestamps: 00:00 - Intro 01:12 - Startup Idea 1: Advanced Voice Notes 08:59 - Startup Idea 2: N of 1: Personalized Data Science Marketplace 16:12 - Startup Idea 3: Great Books Reimagined 28:28 - Trend to Watch: Voice-First Products 34:33 - Distribution Strategy for AI Apps 1) Advanced Voice Notes Imagine voice notes you can actually talk to! - Record your thoughts while walking • AI creates smart summaries • Team members can "interview" the recording • Get deeper context without endless follow-up questions The future of media might be media you can talk to. 2) N of 1: Personalized Data Science Marketplace Remember Netflix's $1M algorithm challenge? Now ANYONE can be a data scientist with GPT-4. - Post personal/business datasets • Set bounties for predictions • Perfect for health tracking • New way to do personalized science Market size: Think Kaggle but for everyone. 3) Great Books Reimagined Classic literature is valuable but hard to digest. The opportunity: • AI-powered modern translations • Format classics for specific audiences • Create multimedia versions • Add interactive elements Two markets: - Students (massive TAM) - Business intellectuals (high willingness to pay) 4) The Luxury AI Paradox Key insight: As AI makes things cheaper, human-made becomes luxury. Examples: • Broadway shows • Handmade clothing • Mechanical watches Opportunity: Look for what AI is making cheap, then create premium human-made alternatives. 5) Voice-First Products Huge trend: Kids growing up with voice interfaces (Apple Watch + Siri) Opportunities: • Voice-first travel booking • Conversational commerce • Voice-native discovery engines TAM: Could capture 1-5% of existing markets just by being voice-first. 6) Distribution Strategy for AI Apps Dan's approach: • Build media presence first • Target like-minded audience • Use early adopters for feedback • Start with YouTube → funnel to email • Product-led growth after initial traction Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire - a membership for build
Wed, December 04, 2024
Join me as I chat with Jacky Chou, a serial entrepreneur, as we dive deep into growth hacking opportunities. Jacky shares his strategies and frameworks for how to growth hack businesses using SEO and keyword research. Timestamps 00:00 Intro 01:46 Most AI companies are leaving money on the table 11:04 Paid Ads for InteriorAI 15:04 Jacky's million dollar SEO plan with Reddit 21:13 Other Neglected Platforms to beat VC-funded startups 24:57 Startup Idea 1: NSFW AI O.F. 35:31 Community Building in 2024 1) Most AI companies are leaving money on the table Case study: InteriorAI (by Pieter Levels) - Missing out on ~50K/month - Could monetize through affiliate content - Should create blog targeting high-value keywords - Opportunity for "retail rank & rent" ($1-2K/month per placement) 2) Jacky's million dollar SEO plan with Reddit: - Find keywords where Reddit ranks #2 (tons right now!) - Share your product as a "user" (no links!) - Target all related long-tail keywords - Look at AI-related terms (massive growth) - Replicate across Quora, Medium, LinkedIn 3) Keyword Research Gold: "AI video generator" trends: - Search volume is exploding - Reddit ranking #2 consistently - CBC around $1.50 - Huge opportunity for indie hackers - Most big players ignoring UGC platforms 4) Dark Horse Opportunity: Adult AI Market - Extremely low keyword difficulty (KD: 2) - High search volume - Most competitors doing poor execution - AI chat + OF management tools needed - Mid 6-7 figures/month potential (Not for everyone, but opportunity exists) 5) Community Building in 2024: - @JackieChou hitting $80K/month - Built from 15K YouTube subs - Key: Sell transformation, not just community - Focus on membership benefits - Bundle partnerships/tools Key Takeaway: To win in 2024: Do what VC-funded startups won't: - Target neglected platforms - Create authentic content - Build real communities - Ignore "brand concerns" early - Focus on actual user value Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenb
Mon, December 02, 2024
Join me as I chat with Omar Choudhry, a serial entrepreneur, as we dive deep into how to build and scale directories. Omar shares his strategies and frameworks for how to use AI and SEO to build and scale cash flowing directories. Episode Timestamps 00:00 Intro 04:26 Overview of GuiltyChef.com 06:56 The Power of Schema in SEO 14:04 Traffic 18:07 Monetization Potential 24:34 Overview of bestdubai.com 32:09 Live Cooking Session: Building a Directory 35:47 Using Apify for Data Scraping 39:54 Using Claude for organizing information and data 44:01 Setting Up Zapier for Automation 55:26 Formatting data on Claude 1:06:42 Building a Comprehensive Directory 1) First directory: GuilteyChef.com - AI-generated recipes from top restaurants - Went from 0 to 100k monthly visitors in 7 months - Built in ONE week as a side project - Already monetizing with $2.99 recipe packs Key insight: People want to recreate restaurant dishes at home 2) Second directory: BestDubai.com - Bought domain for $1.2k (incredible deal) - Competing with TripAdvisor in just 30 days - AI-generated reviews & scores - Automated everything Smart move: Added referral tags to outbound links = restaurants see traffic source 3) The Tech Stack - Webflow for website - Zapier for automation - Claude AI for content - Apify for data scraping - Google Sheets as input - Python snippets for formatting No coding experience needed! 4) The Secret Sauce: Schema markup Omar uses AI to generate perfect schema for each page Why it matters: - Helps Google understand content - Gets rich snippets in search - Ranks above established sites - Most competitors do this wrong 5) The Process: 1. Get place ID from Google Maps 2. Scrape data using Appify 3. Format data for Claude 4. Generate content with AI 5. Push to Webflow CMS 6. Auto-generate everything One place ID = complete page with images, content & SEO 6) Monetization strategies: - Premium recipe packs - Restaurant partnerships - Ingredient affiliate links - Sponsored listings - Brand partnerships - Custom AI tools Pro tip: Let restaurants find YOU through analytics 7) Key Learning: You can now compete with giants like TripAdvisor using: - Smart AI automation - Proper schema markup - Geographic targeting - Language optimization - Clean UX design Budget needed: Under $2k The future of directories is here. Time to build! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen pro
Wed, November 27, 2024
Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into Black Friday Campaign strategy. Jonathan shares his strategies and frameworks for leveraging Black Friday regardless of what type of business you run. Episode Timestamps 00:00 - Intro 01:15 - The Importance of Black Friday for Businesses 04:21 - Types of Black Friday Sales 05:01 - Case Study: Endel's Renewal Strategy 08:49 - Comparing Strategies: MagicMind and AG1 12:48 - Apple's Unique Approach to Black Friday 14:25 - Creative E-commerce Strategies 20:12 - Bundling Products for Black Friday 22:51 - Startup Idea 1: Black Friday Agency 27:55 - Gamifying Promo Codes 29:59 - Our Black Friday Buys 31:41 - Live Streaming as a Sales Strategy 1) The Store Credit Hack Instead of basic "20% off" - tell customers they have $21.63 in store credit expiring soon Why it works: • Feels like "their money" • Specific numbers boost authenticity • Creates urgency 2) The Premium Play How luxury brands do Black Friday: • No discounts • Give gift cards with purchase • Example: Apple gives $200 credit Keeps brand prestige while driving sales 3) The Bundle Builder Four Sigmatic's genius approach: • Interactive bundle builder • Unlocks bigger discounts at $59/$99 • Shows real-time savings • Makes shopping fun Steal this for your store 4) The Bonus Stack MagicMind's approach: • Start with core discount • Add digital product access • Include physical gifts • Stack more bonuses as week progresses Psychology: Value over Discount 5) The Subscription Push SaaS playbook: • Offer renewal discounts • Add exclusive bonuses • Example: Endel does 50% off + premium gifts • Works for any subscription business 6) The QVC Strategy Modern twist: • Run 12-hour livestream sales • Show limited quantities • Create FOMO • Add exclusive bundles • Perfect for influencer brands 7) The Campaign Timeline Smart businesses: • Plan 6 months ahead • Start ads 3 days before • Build waiting lists • Layer in bonuses • Peak on Friday 8) The Profit Reality Truth bomb: • Could make 1-2 months revenue in 1 week • Some brands make yearly revenue • Even "bad" years saved by Black Friday • Ignoring it = leaving millions on table Remember: Black Friday isn't just a discount day. It's a strategic revenue event that can make your entire year. Don't flub it Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Mon, November 25, 2024
In this episode, I am joined by Shahed Khan, co-founder of Loom, as we explore innovative startup ideas, and his frameworks for finding and building startups Episode Timestamps: 00:00 Intro 00:50 Startup Idea 1: The Modern Travel Guide 19:25 Startup Idea 2: The anti-social social network 34:06 Startup Idea 3: Time Capsules of Shared Memories 1) The Anti-TripAdvisor Traveler Problem: Millennials & Gen Z hate cookie-cutter travel experiences Solution: TikTok-inspired travel app with curated, local gems Key features: • City-specific guides (coffee shops, bookstores, etc.) • Video carousels showing vibes • Monetize by unlocking full guides ($0.99) How to build MVP: 1. Use TikTok API to pull trending local videos 2. Transcribe with Descript or Google Speech-to-Text 3. Clean up with ChatGPT 4. Auto-post to WordPress via Zapier Pro tip: Start hyper-niche (e.g., coffeesnobs.xyz) then expand 2) The New "Path" - Dunbar's Social Network Problem: We've lost connection with our REAL friends Solution: Reinvent Path for 2024 - ultra-private social network Key features: • Max 150 connections (Dunbar's number) • Location-based updates • Simple, minimalist design Why it could work: • People crave intimate, ad-free spaces • AI makes building faster & cheaper • Charge $20-30/year subscription Marketing angle: "The anti-social social network" 3) Time Capsules of Shared Memories Problem: "Shared albums are where memories go to die" Solution: Physical, ephemeral time capsules of shared experiences Key features: • Pull from connected social accounts • Curate personalized memory boxes • Make it EASY to send as gifts Monetization: • Subscription for curation • Charge per physical time capsule sent Inspiration: Remember Klout? Leverage nostalgia! Bonus insight: People don't change. Our needs stay the same. Products evolve, but human nature is constant. Study the past! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND SHAHED ON SOCIAL X/Twitter: h
Wed, November 20, 2024
In this episode, I am joined by Michael Girdley, Chairman and CEO of Girdley Enterprises, as we discuss how to build a HoldCo. Michael shares his frameworks and best practices for structuring HoldCo’s. Episode Timestamps: 00:00 Intro 02:25 What is HoldCo 07:22 Types of HoldCo 09:45 Why go HoldCo 12:56 Types of HoldCo Pt 2 15:27 Frameworks for structuring your HoldCo 19:16 7 steps of starting a HoldCo 23:47 Why HoldCo’s are awesome 36:12 HoldCo’s are antifragile 43:16 Make sure HoldCo’s are right for you 45:16 HoldCo Conference 1) What's a Holdco? It's owning multiple businesses but not running any of them day-to-day. Think Warren Buffett lite - you're the maestro orchestrating a portfolio of companies. 2) Why go Holdco? • Diversify risk • Create asymmetric bets • Design your ideal lifestyle • Leverage your passions Girdley: "I tap dance to work every day, even when things are sucky." 3) Types of Holdcos: • Roll-up (same biz, diff locations) • Platform (related businesses) • Pure Holdco (unrelated businesses) • Conglomerate (big daddy version) Pick your flavor based on your interests & expertise! 4) How to start your Holdco journey: 1. Have a plan 2. Define your goals 3. Design your org structure 4. Consult lawyers & tax pros 5. Build your all-star advisory team 6. Execute & iterate 7. Optimize for happiness! 5) The secret sauce? 🤫 • Low-cost tech makes it easier than ever to incubate new businesses. • Girdley: "You can do that same business they built off the ground for a few $1000" • Asymmetric bets FTW! 6) Centralize or nah? • Depends on your asset types & personal strengths. • Girdley keeps it "radically decentralized" - know thyself! • "Don't try to do things that I know I suck at." 7) Who's it for? Not everyone! But if you: • Love variety • Hate micromanaging • Want to build long-term wealth • Crave a custom-designed career ...Holdco life might be your jam! 8) Ready to dive in? Start with ONE successful biz, then expand. And if you're serious, check out Girdley's Holdco conference in Utah next spring! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIA
Mon, November 18, 2024
In this episode, I am joined by Arvid Kahl, CEO and Founder of Podscan, as we explore a wide range of AI startup ideas and business opportunities Episode Timestamps: 00:00 Intro 04:09 Startup Idea 1: AI Co-Founder 21:07 Startup Idea 2: Silent Refactoring as a Service 37:00 Startup Idea 3: Niche-specific AI-powered content curation 1) AI Co-Founder: Your 24/7 virtual partner with ZERO equity • Trains on your business data • Handles marketing, sales, strategy • Interacts with other AI agents for fresh ideas • Potential pricing: $50-100/month to start 2-4) AI Co-Founder cont'd: • Customizable personality (Elon-like? Thiel-like?) • Reduces co-founder drama • Ideal for solo founders wearing multiple hats • Scalable SaaS model with potential for AI-AI interactions 5) Silent Refactoring as a Service: Your code's guardian angel • Constantly analyzes and improves your codebase • Runs simulations to test performance • Suggests optimizations based on future roadmap • Fully tested, commented code delivered via PRs 6-7) Refactoring Service cont'd: • Pricing models: A) Per repository B) Frequency of experiments C) Value-based (replacing 3 full-time devs) • Start at $50-100/month, scale with capabilities 8) Niche-specific AI-powered content curation • Aggregate data from various sources (podcasts, social, magazines) • Summarize for specific industries (e.g., medical, equestrian) • Personalize content format (text, audio, video) per user • Potential for paid newsletters or SaaS products 9) Content curation tips: • Choose a niche you're already part of • Leverage AI for summarization and personalization • Start with free content, add premium features • Use as a wedge to build industry-specific SaaS later 10) Key takeaway: AI enables solo founders to tackle bigger problems! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND ARVID ON SOCIAL Podscan: https://podscan.fm X/Twitter: https://x.com/arvidkahl Youtube: https://www.youtube.com/channel/UCB6s-V1
Wed, November 13, 2024
Join me as I chat with Joseph Choi, Founder of Viral App Founders Community, as we discuss his frameworks and strategies for finding and building profitable Consumer Apps. Learn his step-by-step formula to building and growth hacking apps. Episode Timestamps: 00:00 Intro 04:01 Ecom Marketing Strategies applied to Consumer Apps 11:07 TikTok Shop Affiliate Center = goldmine for app ideas 22:16 Profitable Niches that are Underserved 33:26 Influencer Marketing 2.0 40:58 Capitalize on internet "cults" & movements 1) TikTok organic = BIGGEST underpriced distribution channel right now - Cost of creating & distributing content = low - Potential reach for consumer apps = high - Time to leverage this opportunity! 2) E-commerce tactics are invading the app world - Remember Tabs Chocolate? 0 to $10M/year with mass UGC creators - Now these tactics are being used for consumer SaaS - Higher margins + better exit multiples = Bigger Opportunity 3) Carousels perform better than Short-form video on TikTok?! - Surprising trend: Photo carousels are CRUSHING IT - Easier to create + more scalable than talking head vids - Pro tip: Use Midjourney for quick, eye-catching visuals 4) TikTok Shop Affiliate Center = goldmine for app ideas - Find top performers in any niche - Build apps to help them sell better - Get free marketing from influencers Win-win-win situation! 5) High LTV niches are UNDERSERVED on TikTok Think: Golfers, poker players, niche sports Example: Golf swing analysis app - 10k downloads / month - $70k revenue / month - Huge potential for more! 6) Myth: TikTok users are all young - Reality: Diverse demographics, especially in niche content - Serve content to underserved niches = Underpriced reach 7) Rethink influencer marketing for TikTok - Old way: Pay for followers - New way: Hire creators as ACTORS, not for their audience - TikTok algorithm favors good content, not follower count 8) Capitalize on internet "cults" & movements Examples: - Looksmaxing (YouMax app) - Make money online (Crayo app) 1. Find passionate communities without products 2. Build the app they need 3. Profit Bonus tip: Product quality is CRUCIAL Nail your metrics before scaling marketing efforts! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire - a membership for builders who want to bui
Mon, November 11, 2024
Join us for an engaging conversation with John Coogan, Entrepreneur in Residence at Founders Fund, as we explore a wide range of moonshot ideas from Cybersecurity to moon Colonization to humanoid military robots Episode Timestamps: 00:00 Intro 01:57 Startup Idea 1: Cybersecurity for AI companies 11:37 Startup Idea 2: Moon-focused space startup 21:33 Startup Idea 3: Kid-friendly smartphone alternative 36:02 Startup Idea 4: Humanoid military robots 1) Cybersecurity for AI companies • AI models = new high-value digital assets • Estimated $500M to train GPT-4 • Potential for theft/espionage • Opportunity: Build Fort Knox-level security for AI weights • Think Chainalysis, but for AI 2) Moon-focused space startup • SpaceX focused on Mars, opportunity on the Moon • Easier access, always visible from Earth • Ideas: Moon tourism, mining, asset placement • Leverage SpaceX's falling launch costs • Be the "Varda" or "Planet Labs" of the Moon 3) Kid-friendly smartphone alternative • Parents want device control, kids need connectivity • Opportunity: Build ruggedized, fun, limited-feature phone • No addictive apps, basic communication + learning tools • Counter-position against Apple's sleek designs • Target millennial parents via Instagram ads\ 4) Humanoid military robots • Combine trends: AI, robotics, defense tech • Controversial but attention-grabbing • Potential uses: Tele-operated missions, security • Ethical concerns, but tech seems inevitable • Opportunity to lead in emerging field Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/ Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JOHN ON SOCIAL John’s Podcast: https://open.spotify.com/show/2L6WMqY3GUPCGBD0dX6p00?si=7TdH3TuJQWmsTt53e9s7Rg&nd=1&dlsi=ab2bcd252c4847cc X/Twitter: https://x.com/johncoogan LinkedIn: https://www.linkedin.com/in/jacoogan/
Wed, November 06, 2024
Join me as I chat with Blake Anderson, Co-Founder of Apex, as we discuss his frameworks and strategies for building and scaling viral AI Apps. Learn his step-by-step formula creating viral apps. Episode Timestamps: 00:00 Intro 02:59 Why build AI Apps 04:58 Startup Idea 1: Career AI 08:19 Blake's framework for building Viral AI Apps 10:38 Finding influencers 13:23 Product Development 17:25 Startup Idea 2: Journal AI 24:01 Paywalls and Payment Strategy 29:03 Startup Idea 3: Language AI 24:01 How to find more AI app ideas 1) Career AI: The all-in-one career advancement tool • Combines resume analysis, career quizzes, & job application tips • Use AI to create a 6-factor rating system for resumes (like Madden ratings) • Design viral hooks: "I'm a senior and it says I should study CS!" Distribution strategy: • Target students on IG, TikTok, LinkedIn • Partner with ed-tech influencers • Split test different hooks across niches 2) Journal AI: Your AI-powered second brain • Branded as a journal, functions like an emotional support assistant • Provides productivity insights, relationship analysis, and emotional support • Uses ChatGPT with enhanced memory storage Key insight: People already use ChatGPT as a journal. This makes it official. Naming tip: Consider friendly names like "Juni" or "Journey" instead of "AI" 3) Language AI: The Duolingo disruptor • Create a dynamic, AI-powered language learning app • Leverage newest AI voice-to-voice models as they become cheaper • Update content dynamically, unlike Duolingo's static modules Why it could work: • Even 1% of Duolingo's market = $100M company • High-intent users willing to pay • Established players move slower than scrappy startups 4) Blake's framework for building viral AI apps: 1. Iterate on virality from day one 2. Split test hooks, influencers, and product features 3. Build personal relationships with influencers (don't use marketplaces) 4. Design around both functionality AND virality 5. Use tools like Superwall for easy paywall testing 5) Pricing strategy: Optimize for (users^n * profit per user), where n is greater than 1 • This prioritizes growth and market dominance over short-term profits. • Blake's hot take: The "evil" onboarding flow that works 1. Get users to input personal info for "customization" 2. Hit them with a paywall at the end • It's effective, but Blake admits it feels morally questionable. Use at your own risk. 6) Bonus tip: Create burner social media accounts to immerse yourself in your target niche. • Curate your feed around your app's topic to truly understand your audience. Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas Work with m
Mon, November 04, 2024
Join us for an engaging conversation with Cody Schneider, Co-Founder and CEO of Swell AI, as we explore a wide range of AI startup ideas and business opportunities Episode Timestamps: 00:00 Intro 01:46 Startup Idea 1: AI-Generated UGC Ads 16:10 Startup Idea 2: AI Infographic Generator 21:14 Startup Idea 3: AI Journaling App 30:10 Startup Idea 4: Novel DTC products 36:39 Startup Idea 5: Creator Business Model 2.0 44:13 Startup Idea 6: AI Receptionist 1) AI-Generated UGC Ads • Use AI avatars + scripts to create UGC-style ads at scale • Test 100s of variations quickly and cheaply • Use for paid ads AND organic social content • Huge arbitrage opportunity right now How to distribute: • Run as Facebook ads to conversion event • Post across multiple burner accounts on TikTok/Reels 2) AI Infographic Generator • 9,000 searches/month for "AI infographic generator" • Turn blog posts into visually appealing infographics • Save time and money for businesses Distribution: • SEO - exact match domain already acquired • B2B sales - infographics proven to increase engagement 3) AI Journaling App • 8,100 searches/month, trending up fast • Voice recording + transcription + AI insights • Daily habit tracking + ability to query past entries Growth strategy: • Partner with journaling YouTubers (200+ videos, affiliate commissions) • TikTok/Instagram influencer sponsorships 4) Creator Business Model 2.0 • Short-form content → Lead magnet → Email list → Long-form YouTube • Monetize through ads, sponsorships, and newsletter • Scale to multiple channels/niches Pro tip: Use community to ideate products for your audience 5/ AI Receptionist • Huge demand, especially for specific industries (dentists, etc.) • Answers FAQs, schedules appointments, integrates with CRMs • Outperforms human receptionists in many cases Target market: Local businesses struggling to hire front desk staff 6) Novel DTC products • Create daily-use products with novel formats (e.g., toothpaste cubes) • Focus on "clean living" trends • Design for TikTok virality Key: Make it a consumable for repeat purchases 7) AI-powered outbound calls • Use APIs like VAPI for managing calls • Applications: Lead qualification, debt collection, appointment reminders • Massive efficiency gains for businesses Tip: Don't reinvent the wheel - find existing categories and remix with AI Remember: Don't try to be too creative. Find validated markets and apply new tech to solve old problems better, faster, cheaper. Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites a
Wed, October 30, 2024
I’m joined by Jordan Mix, Operating Partner at Late Checkout, to discuss how to build swipe files and how to remix successful strategies. Jordan breaks down why these marketing funnels work and the anatomy of a successful funnel. Episode Timestamps: 00:00 Intro 01:27 Why build Swipe Files 04:00 Example 1: Tweets 08:40 Example 2: DTC Product 12:10 Example 3: Thumbnails 14:47 Example 4: Landing Page 18:46 The Anatomy of a Funnel 22:22 Example 5: Email Followup 26:13 Example 6: Digital Lead Magnet 28:57 Example 7: IRL Lead Magnet 30:26 Creating a Got Got Swipe File 31:14 Innovating on Pricing 31:33 Micro SaaS idea: AI Agent Funnel Scraper 1) We see 4,000-10,000 ads daily. Turn that consumption into creation with a swipe file. The best way to learn how to sell? Study how YOU got sold. Create a "got got" file - save anything that makes you take action (click, share, buy). 2) Use My Mind to easily save & organize inspiration: • Chrome extension for quick saves • Tag system for easy retrieval • Serendipity feature to surface random inspo Beats bookmarking tweets you'll never see again! 3) Look for pattern interrupts & scroll-stoppers. Example: Not Fried chicken ice cream Lessons: • Combine unexpected elements • Use high contrast visuals • Mix hot & cold concepts Apply this thinking to your digital products! 4) Anatomy of a killer funnel: • Top: Free value (content, lead magnets) • Middle: Nurture (email sequences, surveys) • Bottom: Convert (calls, buy buttons) Key: Top should be ALL about THEM. Only talk about yourself at the bottom. 5) IRL to URL: Don't forget offline lead gen! Tiago Forte's "Building a Second Brain" book: • Bonus chapter accessed via URL in book • Segments readers for targeted offers Think: How can you bridge physical & digital worlds? 6) Innovation isn't just about product. Consider: • Marketing innovation • Pricing model innovation Example: Sublime app's "pay what you want" model Could this work for your biz? 7) Micro SaaS idea: AI Agent Funnel Scraper Automatically collect & analyze: • Email sequences • Sales funnels • Marketing tactics Build a searchable database of winning strategies to remix! 8) Remember: Everyone's seeing "cool stuff" daily. You just need to train yourself to notice & capture it. Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.
Mon, October 28, 2024
Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into how to build million dollar sales funnels. Jonathan shares his strategies and frameworks for creating sales funnels that will 10x your conversion rate Episode Timestamps: 00:00 Intro 03:04 Sales Funnels explained (Websites vs Funnels) 15:53 Ugly funnels convert better! 17:52 The magic formula and example 1 25:28 What businesses should use funnels 34:11 Example 1 continued 44:58 Pixeling + retargeting = marketing gold 50:15 Example 2: Book Funnel 56:27 The MIFGY secret (Most Incredible Free Gift Yet) 1) Websites are not Funnels Websites = brochures Funchannels = $$$ machines Most businesses confuse the two. Don't make that mistake! 2) The magic formula: Facebook/YouTube ads → Landing page → Free valuable content → Call booking This simple funnel structure has generated MILLIONS for AJ&Smart 3) Ugly funnels convert better! Jonathan's "ugliest" funnel: • 4 years old • Looks terrible • Generated $20M+ revenue Lesson: Done is better than perfect. Launch fast, iterate later. 4) The power of long-form content: 1-hour training video → Deeper engagement → More qualified leads People who invest time watching = more likely to buy 5) Pixeling + retargeting = marketing gold Track visitors, show them targeted ads across platforms. Build an inescapable marketing web! 6) Email marketing isn't dead, it's EVOLVING Capture emails → Drip feed value → Segment based on behavior → Targeted offers Smart email funnels = predictable revenue 7) Physical products STILL WORK in digital age Free book funnel = game changer People love holding something tangible. Use it to your advantage! 8) The MIFGY secret (Most Incredible Free Gift Yet) Stack one-time bonuses on your offer. Create FOMO. Even high-end brands use this. It just WORKS. 9) Key takeaway: Funnels aren't sleazy, they're ESSENTIAL Top brands like Eight Sleep, AG1, and Whoop all use these tactics. It's not about tricking people. It's about guiding them to solutions they need. 10) Want to dive deeper? Read "Expert Secrets" and "DotCom Secrets" by Russell Brunson Study Facebook Ad Library to reverse-engineer competitor funnels Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Community Empire - a membership for builders who want to build cash-flowing b
Wed, October 23, 2024
Join me as I chat with Sarah Lacy, Co-Founder of The Best Book Store , as we discuss a variety of EdTech startup ideas. Sarah also shares her the lessons she learned from studying Mark Zuckerberg and her advice for networking and storytelling Episode Timestamps: 00:00 Intro 01:46 Startup Idea 1: Pre-MBA Entrepreneurship Program for Tween Girls 23:53 Networking and Storytelling as Key Skills 31:13 Lessons Learned from Mark Zuckerberg 36:33 Startup Idea 2: AI-Powered Author Coaching Bots 1) Startup Idea 1: Pre-MBA Entrepreneurship Program for Tween Girls Why it's HOT: • Tackles confidence drop in adolescence • Teaches negotiation, self-worth, ideation • Potential to transform female leadership Key features: • Online curriculum for schools • Real-world challenges with local businesses • Focus on digital marketing, not outdated door-to-door sales Monetization strategy: • Sell to schools (public & private) • Sponsorships from big brands (Nike, anyone?) Pro tip: Use storytelling to sell to sponsors. Remember the water charity campaign? ONE story can lead to big numbers. 2) Startup Idea 2: AI-Powered Author Coaching Bots Problem: People buy self-help books but struggle to apply the lessons long-term. Solution: Daily prompts & coaching from an AI avatar of the author! How it works: • Personalized daily check-ins • Reminders to apply book concepts • Voice & look of the actual author Potential authors to target: • James Clear (Atomic Habits) • Adam Grant • Brené Brown Business model: • Partner with publishers • Drive book pre-orders (10k = NYT Bestseller!) • Offer exclusive access to early adopters 3) Zuckerberg Insight 👀 What made young Zuck unique? EXTREME HUMILITY + self-awareness. "He knows when he doesn't know something, and he doesn't just go in to learn it. He gives himself... a position of extreme humility." - Sarah Lacy 4) Key takeaway: NETWORK + STORYTELLING = Startup success Remember: It's not just WHO you know, but HOW you pitch your idea! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Community Empire - a membership for builders who want to build cash-flowing businesses http://communityempire.co/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/
Mon, October 21, 2024
Join me as I chat with John Rush, a serial entrepreneur, as we dive deep into how to build and scale directories. John shares his strategies and frameworks to for how to use AI and SEO to build and scale cash flowing directories. Episode Timestamps: 00:00 Intro 01:12 Why directories 02:59 How to find directory ideas 08:43 Building your directory 19:47 Promoting your new directory: 23:27 SEO for Directory 29:53 Data/Content for Directory 34:25 How to monetize Directory 42:29 What are the multiples for Directory 45:20 How large can a directory became 1) Why directories are hot right now: • More content online = higher need for curation • People trust well-curated directories • Less SEO competition than other niches 2) How to find directory ideas: • Use Google Keyword Planner • Look for high search volume, low competition keywords • Find available domain names that match or are close to target keywords 3) Building your directory: • Use no-code tools (like Unicorn Platform) for speed • Start simple - focus on listing items, not features • Use AI to generate initial content and structure 4) Promoting your new directory: • Share on relevant Reddit threads (carefully!) • List your directory in other directories • Engage on social media, especially Twitter • Focus on SEO after initial validation 5) SEO strategy for directories: • Start with ~10 high-quality articles • Use tools or AI to generate SEO-optimized content • Focus on internal linking and site structure • Add trending items quickly to capture search traffic 6) Monetization strategies: • B2B sponsorships and featured listings • Affiliate links (especially for high-ticket items) • Sell anonymized data or insights • Charge for premium listings or access • Brand sponsorships for established directories 7) The power of directories for SaaS: • Easier to win SEO traffic than direct SaaS marketing • Use directories to funnel traffic to your main product • Consider buying relevant directories for instant traffic 8) Realistic expectations: • $5K MRR achievable as a side project • Up to $20K MRR with focused effort • Million-dollar potential exists (but rare) 9) Why start with directories: • Lower failure rate than SaaS • Faster dopamine hits (traffic, first sale) • Great way to learn digital product development Pro Tip: Don't fall in love with one idea. Launch multiple directories, see what sticks after 30 days, then double down on winners! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency BoringAds
Wed, October 16, 2024
Join me as I chat with Anu Atluru, startup builder, angel investor, and writer, as we dive deep into how to build and scale premium dating apps, and Anu shares her thoughts on how to leverage status to position and growth hack your startup. Episode Timestamps: 00:00 Intro 01:27 Startup Idea 1: Premium Dating App for Niche Markets 20:51 Startup Idea 2: AI Girlfriends/Boyfriends for Niche Demographics 27:23 Startup Idea 3: "Riz-maxing" app 30:55 Startup Idea 4: Report cards for life 35:15 Pricing strategy shift 39:10 Content format discussion 1) The League 2.0: Dating app for modern status symbols - Original League app sold for $30M+ to Match Group a) Charged up to $2,499/month (!) for premium memberships b) New version could filter by: - YC founders - Follower counts - Who follows you Key insight: Status markers have evolved beyond just education/job 2) Why now for League 2.0? - Cheaper than ever to launch dating apps a) More distribution channels to hack growth b) People desperate for new ways to find partners c) Premium/niche dating apps are HOT Example: Lox Club for Jewish singles crushing it 3) Controversial idea alert: AI girlfriends/boyfriends for niche demographics - Huge financial opportunity (but ethically questionable) - Google Trends shows massive spike in interest - Could target specific ethnicities, religions, etc. Opportunity for brave founders, but proceed with caution! 4) "Riz-maxing" app: Charisma coach in your pocket - AI listens to your convos & scores social skills - Gives feedback on awkwardness, charisma, etc. - People crave honest social feedback Think: Looksmaxxing app, but for personality 5) Report cards for life: Huge untapped opportunity - We're conditioned to want feedback from school days - Adults still crave knowing how they measure up - Combine with personality tests, IQ tests, etc. People LOVE data about themselves! 6) Pricing strategy shift: Death of monthly subscriptions? - One-time payments - Lifetime subscriptions - Annual plans - Pay-what-you-want models Monthly feels like a "situationship" - users want commitment or freedom! 7) Content creation pro tip: Iterate on format until you find your groove - Don't get stuck on what you "should" do - Experiment with: a) Live vs. async b) Solo vs. group c) Short-form vs. long-form d) Audio vs. video Find your emotional center & natural aptitude! 8) Challenge: Create more novel content formats! Ideas: - Tech/culture Daily Show - Startup Cribs (MTV-style home tours) - Live, unscripted breakdowns Push to extremes - avoid the crowded middle! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.
Mon, October 14, 2024
Join me as I chat with Andrew Wilkinson, Co-Founder of Tiny, as we explore innovative startup ideas, and his frameworks for finding and building startups Timestamps 00:00 Intro 01:55 Startup Idea 1: Robot Lawn-mowing Service/Directory 17:54 Startup Idea 2: CPAP alternatives for Sleep Apnea 26:24 Startup Idea 3: Computer Vision for Small Biz 32:03 Startup Idea 4: Negotiating as a Service 36:48 Startup Idea 5: Sperm Freezing Made Easy 42:50 Startup Idea 6: Community Building as a Service 1) Robot Lawnmower Revolution • Buy robot mowers, geofence yards • Start a mowing company with ZERO labor • ROI beats solar panels (6-12 month payback) • Opportunity: Review site for mowers (affiliate $$$) 2) Sleep Apnea Gold Rush • Apple Watch can now diagnose sleep apnea • 80-90% of cases undiagnosed • Opportunities: a) Buy sleep clinics b) DTC alternatives to CPAP c) App using Apple Watch data d) Financing for CPAP machines • Sleep tech is about to EXPLODE 3) Computer Vision for Small Biz • Mount an old iPhone in your store • Get heat maps, customer behavior insights • Identify repeat vs. new customers • Enterprise-level tech now accessible to SMBs 4) The Ultimate Negotiator • Most employees HATE negotiating • Idea: Outsourced negotiation for EVERYTHING • Houses, cars, software, office supplies • Take a % of savings 5) Sperm Freezing Made Easy • Older fathers = higher risk of complications • Current process is awkward and clinical • Idea: At-home kit, ship back with dry ice • ZERO Google Ads competition (for now) 6) Community Building as a Service • EO/YPO Forum model: Monthly deep discussions • Build trust, solve problems, forge friendships • Opportunities beyond just business groups • "Secular church" concept 7) Bonus: Undiagnosed Illness Detection • Smartwatches can detect more than sleep apnea • AFib, hypertension, stress/anxiety • Huge market for early, non-invasive detection • The future of healthcare is on your wrist Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Community Empire - a membership for builders who want to build cash-flowing businesses =http://communityempire.co/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND ANDREW ON SO
Wed, October 09, 2024
Join me as I chat with Romain Torres, Co-Founder of Arcads AI, as we discuss his frameworks and strategies for finding and building profitable AI Apps. Learn his step-by-step formula to building and growth hacking apps. Episode Timestamps 0:00 Intro 00:49 Introduction to AI Apps and User Acquisition 10:38 Product-Led Growth 13:30 ASO (Apple Search Optimization) 21:13 Organic Social Growth Hacks 33:51 Paid Ads Strategy 40:30 Creating Ads at Scale with AI Tools 1) Three main strategies to grow mobile apps: • TikTok/Instagram organic growth • Paid ads (FB, TikTok, Google) • Apple Search Optimization (ASO) • Each has its pros and cons. 2) ASO (Apple Search Optimization) 101: • Find keywords with high volume, low competition • Put keywords in app title • Optimize app store page conversion rate • Get reviews & high initial download velocity • Pro tip: Use AppFigures to research keywords & opportunities 3) Organic social growth hack: • Create native-looking content (not ads) • Integrate app naturally into videos • Post consistently across platforms • Leverage micro-influencers for reach • Example: Travel buddy app crushing it with wanderlust reels 4) Paid ads strategy: • Test THOUSANDS of ad variations • Use AI to scale ad creation (tools like @ArcAdsAI) • Iterate on winning formats • Localize ads for different markets • Key insight: AI makes testing 1000s of ads feasible for small teams 5) Case study: 17yo dev makes $400k/mo with AI calorie tracking app • Found trend on Reddit/TikTok • Built simple AI-powered app • Leveraged micro-influencers for organic growth • Iterated on viral formats • Lesson: Sometimes "overdone" ideas + AI + great marketing = $$$ 6) Monetization hack: Niche down existing app ideas • Examples: a) Dating apps for specific demographics b) Bible app for women c) Plant identifier for specific countries • Smaller audience, but higher conversion rates & less competition 7) AI is leveling the playing field: • Easier to build MVP with ChatGPT • Faster ad creation & testing • Quick localization for global markets • You don't need VC $ to compete with big players anymore! 8) Key takeaway: Success = Product-Market Fit + Execution • Find proven demand (ASO, trends) • Add AI "sizzle" to existing concepts • Execute relentlessly on product & marketing • Test, iterate, scale Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limit
Mon, October 07, 2024
Join me as I chat with Samir Chaudry, Co-Founder of Colin and Samir, we dive deep into the evolving landscape of content creation, technology, and the future of media. Timestamps: 00:00 Intro 01:20 AR glasses 10:46 The future of Content in an attention economy 15:15 Samir’s Youtube and content strategy 21:50 Content Formats 29:56 Why it’s hard to standout on Youtube 33:58 Samir’s thoughts on Monetization 45:20 VR vs. AR 50:35 Creators should build software 56:58 Advice from Tim Ferris 1) AR glasses: The next big thing? • Meta's Orion AR glasses left a big impression. Samir thinks they could replace smartphones... but not as soon as Zuckerberg predicts. • Greg’s timeline: 2035-2040 for mainstream adoption. Start experimenting NOW. 2) Content creation is evolving FAST • YouTube's push for connected TV means: • 30+ minute videos • Organized into series • Netflix-like UI 3) The "Exit Velocity" problem • On YouTube, if 70% of viewers are still watching after 5 minutes, you're CRUSHING IT. • Reality check: Audience retention is harder than ever. Hook them FAST or lose them forever. 4) Monetization strategy: Value Prop Extension • Don't just chase any sponsorship. Ask: • What's my core value proposition? • Which brands align with that mission? • How can I extend that value to my audience? Authenticity = $$$ 5) The future might value INEFFICIENCY 🤯 • As AI makes everything hyper-efficient, there will be a premium on verifiably human experiences. • Example: Paying $$$ for a live concert vs. streaming for free. 6) Events are the next big opportunity for creators 🎉 • Build community • Create unforgettable experiences • Solve the "loneliness problem" for your audience 7) VR vs. AR: Place your bets • Samir's not sold on VR. He believes AR/mixed reality has a brighter future. • Why? People still want to be part of the real world, not fully immersed. 8) The creator's dilemma: Opportunity rich, time poor • Biggest challenge? Finding operators who can maintain quality as you scale. • Lesson: Your content is still your #1 product. Everything else comes second. 9) Final wisdom from Tim Ferris • Separate the rewards of podcasting: a) The conversation itself b) The performance/results • Enjoy the process, not just the metrics! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get w
Wed, October 02, 2024
In this episode, we dive deep into my process for naming my startups and businesses. I share my 4-step guide for coming up with memorable names for startups and how you can apply these principles to come up with your own scroll stopping name. Timestamps: 00:00 Intro 01:09 types of names 01:53 Naming Strategy 1: Descriptive 03:11 Naming Strategy 2: Phrases 05:39 Naming Strategy 3: Funny 08:17 Bad Name Examples 12:19 Good Name Examples 16:53 Tofu Name Examples 18:10 Hack your way to a novel name 20:25 Use AI for brainstorming 22:22 Greg's personal name list 1) 3 types of names: • Bad names • Good names • "Tofu" names (bland, forgettable) 2) 3 winning name strategies: • Descriptive (e.g. @somewhereilive) • Phrases (e.g. Boss Babe) • Funny (e.g. You Probably Need a Haircut) 3) Bad name examples: • WhatsApp (fails telephone test) • GameStop (negative connotation) • Google Bard (sounds like barf) 4) Good name examples: • Perplexity (matches brand promise) • Bump (action-oriented) • Autopilot (clear value prop) 5) Hack your way to a novel name: • Create "Name Game" note on your phone • Jot down catchy words/phrases • Check handle availability bi-weekly • Test with friends/family • Create logo mockups 6) Use AI for brainstorming: • Prompt Claude: "I'm brainstorming names around [your topic]. What are some interesting, clear, direct names that speak to this community?" 7) Greg's personal name list sneak peek: • AfterParty • PrettyPerfect • InvitationOnly • InCred 8) Pro tip: It's okay to have bad names on your list. Keep refining! 9) Remember: A great name can be the difference between viral growth and crickets. Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. To improve your rankings your business on Google and using AI for SEO, sign up to http://www.boringmarketing.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/
Mon, September 30, 2024
Join me as I chat with Chris Josephs, Co-Founder of Autopilot, as we discuss his frameworks and strategies for growth hacking startups. Learn his step-by-step formula to building and converting attention, affinity, and authority into brand loyalty and startup growth. Timestamps: 00:00 Intro 03:20 Chris’s Viral Formula Overview 08:13 Step 1: Build Niche Meme account with Authority 14:36 Step 2: Find Creative ways to build loyalty and vitality 19:18 Step 3: Getting free press 23:54 UFC Sponsorship Retrospective 28:23 How Chris would build a meme account 40:49 Startup Idea: Twitch for Online Shopping 46:52 SIP success stories 1) Chris doesn't see himself as a marketer or growth guy. He's a SOCIAL ENGINEER. • His focus? Reverse engineering virality and creating formulas for content that EXPLODE on social media. 2) The Pelosi Tracker origin story: • Built meme pages with millions of followers • Focused on politician stock trades • Translated virality into a real product (Autopilot app) Key insight: Memes + Authority = Powerful combo 3) Chris's framework for building viral meme pages: a) Create an account with a clear, catchy name b) Engage as a "reply guy" on relevant topics c) Do deep, investigative journalism to build credibility • Marry memes with authority to become THE go-to account in your niche. 4) The UFC sponsorship case study: • Sponsored the event (base layer of credibility) • Sent a fake Nancy Pelosi to the fight • Drove a Cybertruck with "Pelosi 2024" around Vegas • Goal: Maximize surface area for virality and build brand loyalty 5) Chris's viral formula: • Each additional stunt increases chances of going viral: a) UFC sponsorship alone = 10% chance b) +Fake Pelosi = 15% chance c) +Cybertruck stunt = 20% chance • Keep adding elements to boost your odds! 6) Key to monetizing meme pages: • Don't just post funny content. Mix in authority-building posts to be taken seriously. • High engagement does not mean High monetization • Authority + Engagement = winning formula 7) Startup idea alert: Live shopping streams for Gen Z women • Imagine: The Twitch of online shopping, where influencers livestream their browsing & purchasing decisions. • Huge potential here. Who's gonna build it? 8) Growth hack: Build relationships with journalists • Create an email list of reporters in your niche • Regularly send them high-quality, relevant info (no selling!) • Become their go-to source for stories • Free press = Priceless marketing 9) Remember: Consistency is key in building your brand. • Find your angle (like Autopilot's "Pelosi 2024 - Invest like a politician") and double down on it. • Create moments, build loyalty, make people LOVE your brand. Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them
Wed, September 25, 2024
Join me as I chat with Luke Sophinos, Founder & CEO of CourseKey, as we discuss the frameworks and strategies for building a successful vertical SaaS business. Learn how to find, validate, and launch SaaS opportunities! Timestamps: 00:00 Intro 01:51 Why Vertical SaaS? 05:46 How to pick your vertical 11:05 Understand the industry inside-out 19:11 Analyze existing solutions 22:02 Automating the ideation and validation process with AI 35:04 Go-to-market strategy is CRITICAL 40:19 The power of the wedge product 49:35 Pricing framework 1) Why Vertical SaaS? • Market often overlooked by VCs chasing unicorns • Opportunity to build enduring businesses with strong retention • Still massive potential in 2024, even in "boring" industries 2) How to pick your vertical: • Focus on industry, not idea • Look for: a) Large market size ($1B+) b) Fragmented (many SMBs) c) Mix of small, mid-market, enterprise 3) Understand the industry inside-out: • Map end-to-end operations • Get hands on P&Ls • Follow the money - where are they spending? • Identify areas still using pen & paper 4) Analyze existing solutions: • Look for legacy providers • Identify where they're using horizontal solutions • Find gaps where AI/FinTech could add value 5) The power of the wedge product: • Your "get in the door" offering • Should be: a) Easy to implement b) Solves a critical problem c) Ideally free or low-cost • Example: Roofer․com's proposal tool 6) Go-to-market strategy is CRITICAL: • Many industries require relationship-based sales • Product-led growth is ideal (but rare) • Get creative: Industry newsletters, memes, etc. 7) The payments opportunity: • Owning the transaction can 10x your market size • Build before/after transaction, then capture it • Example: Toast in restaurants 8) Pricing framework: • Understand current spend on problem you're solving • Price based on ROI you deliver • Aim for 20-50% of value created 9) Keys to success: • Only build products that: • Increase revenue • Decrease costs • Prevent churn • Maintain compliance 10) Validating ideas: • Don't just Google search • Talk to actual businesses • Offer to buy lunch and shadow operations Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenb
Mon, September 23, 2024
Join me as I chat with Nick Huber, a serial entrepreneur and real estate investor, as we dive into the art of going viral on social media. Nick reveals his proven formula for creating engaging content that’s reached millions and helped him grow a massive following. If you're looking to boost your social media game and learn strategies that truly work, this episode is packed with actionable insights! Timestamps: 00:00 Intro 01:36 The mindset 02:39 The structure of a viral tweet / Example 1 08:42 Example 2 11:38 Example 3 15:51 Example 4 (video content) 16:59 Example 5 17:35 The importance of priming the algorithm 19:28 Example 6 22:37 Example 7 1) The mindset: • Don't try to make everyone like you • Be willing to look silly sometimes • Have thick skin - you can't please everyone 2) The structure: • Start with a "wow" statement that sounds unique • Take a hard line on one side - no nuance • Back it up with strongly written copy 3) The hook: • You have 1/8 of a second to grab attention • Make people laugh, strike emotion, or teach something • Use numbers and specific details for added humor 4) The controversy: • Say something different than what most people hear • Take an un-nuanced stance on a debatable topic • Trigger people who disagree (respectfully) 5) The follow-up: • Double down in your second tweet • Add more context or examples • Don't backpedal or soften your stance 6) The visuals: • Use video when possible - algorithms favor it • Catch attention in the first second 7) The mix: • Blend personal content, entertainment, and value • Prime the algorithm with high-engagement tweets • Follow up bangers with business-related content 8) The authenticity: • Tweet things you actually believe • It's okay if not everyone agrees • Spark good conversations and critical thinking 9) The strategy: • Build a following of smart people and entrepreneurs • Use the "jab, jab, jab, right hook" approach • Leverage high-engagement tweets for business asks 10) The lesson: Nuance doesn't go viral. But thoughtful, controversial takes that make people think? Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. To improve your rankings your business on Google and
Fri, September 20, 2024
My notes on mr beast's LEAKED 36 page leaked "how to succeed in mr. beast production" document Timestamps: 00:00 Intro 01:12 Initial Thoughts 02:38 Clarity of the Goal 03:27 YouTube is eating all media: 04:27 A, B, C player framework 05:15 How to go viral 08:21 Why isn’t MrBeast building the Y-Combinator of Creators? 09:12 He defines his own language. ie: lull, reengagement 11:26 Startup Idea 1: Audience and Engagement Insights Software for YT 12:32 Obsession is a prerequisite 13:13 Bias for Action 14:01 Grounds Himself 15:54 Constraint Fuels Creativity 17:39 Always have a Backup Day 18:54 Communication is key 19:37 Leverage Experts 21:55 "No does not mean no" can get toxic 22:43 Meritocracy 23:27 His numbers are HUGE 28:02 Keep things simple 27:15 Work Life Balance Debate 28:20 What is the goal of our “content” 29:37 Ads as Content 30:18 Does his culture scale 31:12 His incentive structur 32:28 Final thoughts 1) YouTube is eating all media: • 99% of TV shows would flop on YouTube • Platform-specific content is crucial • MrBeast: "We are not Hollywood" 2) A-player mentality: • Only hire obsessive, coachable people • B-players can be trained, C-players must go • "There's only room for A-players here" 3) Re-engagement strategy: • Hook viewers at 3-minute mark • Use spectacles that only MrBeast can do • Example: Carl watching Josh in prison video 4) Data-driven content: • Creators are data scientists, not just entertainers • 60M views = same as presidential debate • Obsess over audience retention graphs 5) Constraints fuel creativity: • Don't rely on big budgets • Example: Year's supply of Doritos is more engaging than $20k cash • "Creativity is the answer, not money" 6) Communication is key: • Define when to use in-person, email, or text • No excuses, move on mentality • "Late" isn't in MrBeast's dictionary 7) Consultants are cheat codes: • Leverage expert knowledge • Example: Call previous world record holder • "Consultants are a gift from God" 8) Brand deal integration: • Make ads part of the content • Avoid boring, scripted brand mentions • Goal: No viewer realizes it's an ad Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people a
Wed, September 18, 2024
Join me as I sit down with Oren John, the internet's creative director who's worked with major brands like Red Bull, Ciroc, Grey Goose, and YRB. Together, we explore the game-changing potential of TikTok Shop and how creators are using the platform to build thriving businesses. Oren shares his expert insights on the role of luxury, craftsmanship, and storytelling in product design, and how these elements can elevate your brand. If you're curious about using TikTok to grow your business, this conversation is packed with valuable takeaways! Timestamps: 00:00 Intro 00:55 Startup Idea 1: Collectible Pokemon iPhone Case 10:22 TikTok Shop is a game-changer 15:10 The power of creator communities 18:38 TikTok Shop success formula 21:40 Oren’s tech stack and tools 24:37 YouTube vs TikTok 26:29 Oren's content creation philosophy 1) Startup Idea 1: Collectible Pokemon iPhone Case • Combines collectibility and utility • A product’s utility is the best way to standout on the interet • Tap into current trends to leverage the zeitgeist 2) TikTok Shop is a game-changer: • Scale through affiliate creators • Brands pay $1,500-$2,500/month retainer • Creators earn 20% commission on sales "Kids aged 20-25 are making 10-25k/month off these commissions" - Oren 3) The power of creator communities: • Discord channels like "Your First Dollar" • Brands recruit creators for TikTok Shop • Learn video creation, hooks, and editing Pro tip: Brands can find pre-trained creators here 4) TikTok Shop success formula: • Wide demographic reach • Multiple creators across age/race/gender • Leverage Amazon for fulfillment Example: Goalie (gummy brand) offering Rolex, Lamborghini as affiliate incentives 5) Content creation golden rule: • Provide saveable, shareable value • Entertain (replace Netflix experience) • Or fail "So many people fall in that third bucket because they go say, I'm going to talk about my brand story" - Oren 6) TikTok vs Youtube: • TikTok algo allows for hyper-specific targeting • TikTok has wider reach than YouTube for niche products • Youtube is a less direct sales driver • Youtube is great for brand building • Long-form content still valuable Hot take: "YouTube as a primary sales driver for most businesses" is outdated 7) Oren's content creation philosophy: • 1) Value 2)entertainment 3)brand story • Tell stories, not just facts • Create content people want to bookmark • Focus on your area of expertise "I want your director to drop it in the Slack channel and be like, why aren't we doing this?" - Oren Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my mem
Mon, September 16, 2024
I’m joined by Jonathan Courtney, as we deep dive on how to set up million dollar sales funnels. 1) Startup Idea 1: Paid Ads Agency • Huge market for one-person ad consulting businesses • Target specific verticals (e.g., hair salons, female info product owners) • Take a cut of revenue instead of charging upfront 2) Facebook ads still crush it (for 40+ demo): • Still effective for 40+ demographics • AJ&Smart spends $80k/month on FB ads • 318% ROI in June ($252k revenue from $80k spend) "Meta ads are only dead for people under 35" - Jonathan 3) Funnel basics: • Opt-in page → Free training video → Call booking • Use ClickFunnels for quick tests • Use Framer for validated funnels Pro tip: Automate everything possible in your funnel 4) The book funnel strategy: • Offer free digital + physical book • Lose money upfront to get email addresses • Monetize later with other offers Example: http://workshopperplaybook.com/ 5) Copywriting hacks: • Focus on increasing status (even for B2B) • Use pain vs. pleasure framework • Adjust tone based on economic conditions Key insight: Status increase drives purchases, even in corporate training 6) Jonathan's funnel philosophy: • Don't obsess over tracking every conversion source • Focus on overall company growth • Prioritize Facebook ad spend ROI "You have your monthly P&L. You just make sure your company is growing" - Jonathan To improve your rankings your business on Google and using AI for SEO, sign up to http://boringmarketing.com/ 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JONATHAN ON SOCIAL X/Twitter: https://twitter.com/Jicecream LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/ Episode Timestamps: 0:00 Intro 06:41 Startup Idea 1: Paid Ads Agency 26:19 Funnel Hacking and Conversion Optimization 34:34 AJ & Smart Funnel breakdown 44:27 Copywriting Hacks
Wed, September 11, 2024
I’m joined by Marc Lou, a serial entrepreneur and indie hacker legend, as we explore innovative startup ideas, and his frameworks for content marketing, gamification, and pricing 1) Sell Digital Products • Create courses/ebooks on what you know • Focus on life-changing hacks (e.g. better sleep) • Use gamma.app for slick lead magnets Pro tip: Share your personal journey, not just advice 2) Document your journey publicly: • Share what you're working on (Twitter, YouTube, etc.) • Creates initial traction & builds audience • Find your authentic voice over time Key: Use "I" statements, not "you should" when starting out 3) Smart pricing strategies: • Always use a paywall • Don't undervalue your work • Research competitor prices • Test one-time vs. subscription models "When it's cheap, people will undervalue the product." - Mark 4) Harness the power of gamification: • Inspired by Pokemon Sleep's $100M success • Apply to habits: sleep, diet, workouts • Use leaderboards, points, rewards 5) Gamify GitHub commits for devs! • Combine Github commits with credit card point system • Create leaderboards and scorecards for commits • Leverage word of mouth and social for growth 6) Stripe Atlas alternative for indie hackers • Legal setup & tax optimization • Simplify global business setup • Explore international business structures • Premium support services "It's the #1 question I receive on every YouTube video." - Mark on legal advice! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. To improve your rankings your business on Google and using AI for SEO, sign up to http://boringmarketing.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND MARC ON SOCIAL X/Twitter: https://x.com/marc_louvion Youtube: https://www.youtube.com/@marc-lou Marc Lou: https://marclou.com Episode Timestamps: 0:00 Intro 03:26 Startup Idea 1: Sell Digital Products 10:32 Framework for Content Marketing 16:21 Framework for Pricing Products 24:07 Framework for Gamifying Apps/Life 30:37 Startup Idea 2: Gamify GitHub commits for devs! 33:07 Startup Idea 3: Stripe Atlas alternativ
Mon, September 09, 2024
I’m joined by Jason Fried, Co-founder and CEO of 37signals, as we deep dive on innovative startup ideas, our frameworks to building products people love, and our thoughts on the current software landscape. 1) The "Scratch-off Ad" app idea: • Full-screen ad you scratch off with your finger • Blow into mic to clear "dust" • Chance to win prizes/coupons • Global, once-a-day experience Potential: Massive user base, high engagement 2) "Shower Door Sketch" app concept: • Simulates drawing on steamy shower glass • Ephemeral canvas that fogs up & clears • Add shower sounds for immersion • Screenshot to save ideas Perfect for creative brainstorming! 3) Key insight: Bring real-world experiences to digital • Leverage mystery, surprise, uncertainty • Create moments that can't be replicated • Tap into universal human experiences "There's some sort of deeper universal things to tap into here." - Jason 4) The power of limitations in software: • Time-based experiences (HQ Trivia) • Visit-once websites • Apps with "open hours" Creates scarcity & increases perceived value 5) Hobbyist ethos missing in modern software: • Early internet had more quirky, fun projects • Less focus on monetization, more on exploration • Need for "weirder" apps and experiences Challenge: How can we make the internet weird again? 6) Cozy software movement: • Make apps feel warm, comfortable • Contrast to clinical, cold modern design • Focus on user experience & delight Goal: Create software people genuinely enjoy using Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. To improve your rankings your business on Google and using AI for SEO, sign up to http://boringmarketing.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JASON ON SOCIAL X/Twitter: https://x.com/jasonfried LinkedIn: https://www.linkedin.com/in/jason-fried/ 37signals: https://37signals.com/ Episode Timestamps: 0:00 Intro 02:17 Startup Idea 1: The "Scratch-off Ad" app 18:44 Startup Idea 2: "Shower Door Sketch" app concept: 33:43 Frameworks for building products people love
Wed, September 04, 2024
Join us for an engaging conversation with Brian Dean, Co-Founder of Exploding Topics I, as we explore a wide range of startup ideas and business opportunities 1) AI Content Updater for Publishers • Automatically finds & updates outdated content • Fixes broken links, outdated stats, irrelevant info • Integrates with CMS for seamless updates • Target: Large publishers with 1000s of posts • Potential: $1k-$10k/month per enterprise client 2) Uber Black of Meal Delivery • Chef-prepared, high-end meals ($50-$75 per meal) • Beautifully presented, like an "Apple product" • Target: Tech cities with high-income professionals • Potential: Multi-million dollar business in select markets • Key insight: There's always a market for premium versions 3)ADHD Brand & Community • Position ADHD as a potential superpower • Create content, products, and community • Start with social media to build audience • Expand into apps, tools, coaching services • Opportunity: No clear market leader in ADHD space yet • Pro tip: Name it after a historical figure with ADHD 4) Content Repurposing Service • Turn blog posts into videos, podcasts, newsletters • Target: Content marketers at larger brands • Pricing: Per-update model to avoid subscription fatigue • Potential: 8-figure agency if executed well Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. To improve your rankings your business on Google and using AI for SEO, sign up to http://boringmarketing.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND BRIAN ON SOCIAL X/Twitter: https://x.com/BrianEDean LinkedIn: https://www.linkedin.com/in/brianedean/ Episode Timestamps: 0:00 Intro 02:11 Startup Idea 1: AI Content Updater for Publishers 08:25 Startup Idea 2: Uber Black of Meal Delivery 18:08 Startup Idea 3: ADHD Brand & Community 26:28 Startup Idea 4: Content Repurposing Service
Mon, September 02, 2024
Join us for an engaging conversation with Cody Schneider, Co-Founder and CEO of Swell AI, as we explore a wide range of startup ideas and business opportunities 1) Canva Agency • Create tutorials on how to use Canva • Build an audience through YouTube • Offer design services to viewers • Hire offshore talent for execution • Monetize through ads, affiliate links, and services • Potential: $80K/month with 80% margins 💰 2) AI-Generated Type Beats • Use AI to create thousands of "type beats" • Upload to YouTube with SEO-optimized titles • Monetize through streaming, licensing, and beat sales • Top producers making $60K/month • Distribution strategy: YouTube + beat marketplaces 3) Digital Influencers for DTC Brands • Create AI-generated influencers owned by brands • Craft narratives and drama for engagement • Cheaper and more controllable than human influencers • Becomes a digital asset on balance sheets • Use tools like Midjourney, DALL-E 2, Stable Diffusion 4) AI Email HTML Generator • Solve the pain of writing email HTML • Create an AI-powered tool with visual preview • Target keywords like "email HTML generator" • Distribution: AI directories, Google Ads, content marketing • Potential: $20K MRR, sellable for $1M+ 5) Newsletter Service for Short-Form Creators • Help creators monetize through newsletters • Creator records 30-min video, you create newsletter • Build targeted B2B email lists • Monetize through ads and sponsorships • Potential: $20K/month per newsletter Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. To improve your rankings your business on Google and using AI for SEO, sign up to http://boringmarketing.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CODY ON SOCIAL Cody’s startup: https://www.swellai.com/ X/Twitter: https://tinyurl.com/5fjdn8d7 LinkedIn: https://tinyurl.com/28e89f5r Episode Timestamps: 0:00 Intro 01:44 Startup Idea 1: Canva Agency 10:53 Startup Idea 2: AI-Generated Type Beats 19:37 Startup Idea 3: Digital Influencers for DTC Brands 33:44 Startup Idea 4: AI Email HTML Generator 37:31 Start
Thu, August 29, 2024
I’m joined by Adam Robinson who has bootstrapped startups to millions of dollars in revenue, as we deep dive on how we would validate and grow a startup idea. 1) The Yonder Phone Pouch market is exploding • Locks phones away to create "phone-free spaces" • Already in schools, concerts, comedy shows • Huge potential for innovation (charging, remote unlock, etc.) • Adam predicts 98% of middle schools will require in 10 years 2) How to validate & launch a Yondr competitor: • Target affluent customers first (Elon approach) • Have 100s of conversations before building • Look for "eyes lighting up" as signal • Prototype only after strong validation 3) Growth strategy: Micro-influencer UGC • Outreach to 1000s of relevant micro-influencers • Send free product, ask for honest posts if they like it • No monetary incentives needed for authentic content • Aim for breadth of coverage, not mega-influencers 4) Copywriting Framework • Study successful brands in similar space (e.g. Jolie) • Use AI (Claude, ChatGPT) to adapt their style • Remember: Don't copy, but get inspired and make it your own 5) The "third way" of building startups: • Combine Rework's bootstrapping principles with Y Combinator's focus on product excellence • Result: Profitable growth without VC dependency • If product is truly excellent, word-of-mouth drives growth Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. To improve your rankings your business on Google and using AI for SEO, sign up to http://boringmarketing.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND ADAM ON SOCIAL X/Twitter: https://x.com/retentionadam LinkedIn: https://www.linkedin.com/in/retentionadam/ Episode Timestamps: 0:00 Intro 02:34 Startup Idea 1: Yondr Phone Pouch 2.0 09:53 How to validate & launch a Yondr competitor 18:41 Growth strategy: Micro-influencer UGC 26:28 Copywriting Framework 30:43 The "third way" of building startups:
Tue, August 27, 2024
I’m joined by Chris Koerner who owns 8 RV parks + 7 companies, as we jam on 5 ideas he would start tomorrow: 1) Content Management for underserved platforms • Instagram Reels can be cross-posted to Facebook • FB Reels get massive organic reach (100k+ views/hr) • Clickable links allowed in comments (unlike IG) • Opportunity: Build a tool/agency to automate this for creators 2) Programmatic SEO Franchise • Use tools like Zapier, TagParrot, Whalesync to create 1000s of local landing pages • Target undersaturated home services niches • Sell as a "business in a box" for $10k + monthly fee • Cheaper than a franchise, potentially huge ROI 3) Viral-Content Finder • Content often goes viral on one platform, unknown on others • AI could scan for viral content in your niche across platforms • Automatically repurpose & post to your accounts • Bonus: Add viral potential prediction feature 4) "Lifetime Warranty" DTC Brand • Inspired by Shady Rays ($130M sunglasses brand) • Offer lifetime replacements, factor cost into pricing • Apply to other niches: flip flops, accessories, etc. • Key: High margins + emotional connection to product 5) Shopify Abandoned Cart Call Center • Human outreach converts WAY better than automated messages • Target high AOV Shopify stores (100$+) • Offer no upfront cost, take % of recovered sales Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. To improve your rankings your business on Google and using AI for SEO, sign up to http://boringmarketing.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CHRIS ON SOCIAL X/Twitter: https://x.com/mhp_guy Instagram: https://www.instagram.com/thekoerneroffice/ Youtube: https://www.youtube.com/@thekoerneroffice/videos 0:00 Intro 02:16 Startup Idea 1: Content Management for underserved platforms 10:24 Startup Idea 2: Programmatic SEO Franchise 19:21 Startup Idea 3: Viral-Content Finder 27:15 Startup Idea 4: "Lifetime Warranty" DTC Brand 30:46 Startup Idea 5: Shopify Abandoned Cart Call Center 35:09 Most Valuable Platform for Personal Brand Discussion 39:42 Greg’s Elon Stor
Fri, August 23, 2024
In this episode, we dive deep into uncovering validated startup ideas by leveraging anti-trends on Pinterest and Google Trends. I'll walk you through my workflow, showing you exactly how to use these tools to spot emerging trends, identify key problems and solutions, and find creators and websites thriving in these niches. If you're looking for a fresh approach to finding your next big startup idea, this episode is packed with actionable insights you won't want to miss! 1) What are anti-trends and how to spot them • Anti-trends = opposite of what's hot right now • Example: "AI-free" products when EVERYONE is jumping on the AI bandwagon • Why it works: Creates a unique moat + appeals to overlooked market segments • How to spot anti-trends: Real-world observations, Social media chatter, Consumer studies (e.g. recent study shows AI mentions LOWER purchase intent) • Pro tip: Always be on the lookout for what's NOT being talked about 2) Tool: Pinterest deep dive: • Shows monthly/weekly changes • Reveals related trends • Displays popular pins • Example: "Slow living" trend analysis gives insights into minimalism, cozy bedrooms, etc. 3) Tool: Google Trends + Glimpse hack: • 5-year view of trend growth • Related trends • Social platform activity • Topic maps • Pro tip: Look for steady, sustainable growth rather than spikes 4) Competitive research workflow: 1. Use Claude AI to list top creators/websites in your niche 2. Analyze their traffic/backlinks with Ahrefs 3. Check creator growth on ViewStats 5) Key questions to ask: • What products/services can I create for this anti-trend? • Where's the audience hanging out? • Any low-hanging fruit in terms of SEO? • Which geographic markets are underserved? 6) Remember: Anti-trends are about serving overlooked markets • There's often less competition and more passionate audiences in these niches • Don't be afraid to go against the grain! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://
Thu, August 15, 2024
In this episode, I share 4 SaaS ideas with massive potential. I'll dissect each concept, revealing its market opportunities and possible pitfalls. Plus, learn the exact strategies and frameworks I'd use to grow these innovative software businesses from the ground up. 1) Legal Jargon Simplifier • Chrome extension that demystifies complex legal docs • AI-powered "for dummies" version of Terms of Service • Highlights red flags and unusual clauses • $5/month or $50-75/year for premium features Growth Strategy: • Viral social media comparing simplified vs. original ToS • Chrome store optimization • Referral program: "Protect a friend, get a month free" • Partner with legal education platforms 2) Micro-Influencer Campaign Manager • AI-powered tool for small to medium-sized brands • Vets micro-influencers • Automates outreach, negotiation, content approval • Tracks performance across platforms • $149 for 20 influencers Growth Strategy: • Free influencer campaign ROI calculator • Partner with smaller e-commerce platforms • Certification program for marketing specialists • "Campaign of the month" showcase • Host online speed dating events for brands/influencers 3) AI Writing Coach for Non-Native English Speakers • Analyzes writing style and common errors • Real-time suggestions for grammar, style, vocabulary • Content-specific language usage tips • Personalized writing exercises Growth Strategy: • Free professional English proficiency assessment tool • Host webinars on effective business writing • Build a community for non-native speakers • Showcase success stories of career advancement 4) Micro-Localization Platform • AI analysis of local cultural nuances and trends • Adapts content for different localities • Integrates with CMS and social media platforms • Real-time performance tracking • $199-400 per locality Growth Strategy: • Free cultural sensitivity reports for top global brands • Create a "local rank score" for brand adaptation efforts • Partner with marketing agencies • Host workshops on micro-localization impact on sales • Local referral program for marketing consultants Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: [gregisenberg.com/30startupideas](http://gregisenberg.com/30startupideas) 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬
Mon, August 12, 2024
I’m joined by Justin Welsh, a 7-figure Solopreneur & Creator, where we dive deep into how we would build an AI-powered book empire and the opportunities and challenges that AI brings. 1) AI-powered book empire 📚 Greg's step-by-step process: • Use Claude/GPT-4 to brainstorm book concepts • Analyze Amazon bestsellers with Jungle Scout • Generate detailed outlines with AI • Use Grammarly & Hemingway app for editing • Leverage Bookstat for real-time sales data 2) The rise of AI brings opportunities AND challenges • AI will devalue most content, making it harder to stand out • Top 1% of creators may earn 100x more due to increased demand for quality • Early adopters can capitalize on AI-powered content creation • Long-term success still relies on unique perspectives and staying power 3) Creator-led businesses: The new frontier • Example: Midday Squares • Buying products as a "tip" for valuable content • Stand out in a world of commoditized products by becoming a person people want to support Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: gregisenberg.com/30startupideas 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JUSTIN ON SOCIAL X/Twitter: https://x.com/thejustinwelsh LinkedIn: https://www.linkedin.com/in/justinwelsh/ Justin’s Newsletter: https://www.justinwelsh.me To improve your rankings your business on Google and using AI for SEO, sign up to http://boringmarketing.com/ Episode Timestamps: 0:00 Intro 01:49 Startup Idea 1: AI-powered book empire 05:46 Step 1: Brainstorm book concepts / generate detailed outlines with AI 08:19 The rise of AI brings opportunities AND challenges 18:22 Step 2: Leverage AI to create and edit content 22:03 Step 3: Track the sales of competitors 23:46 Step 4: AI-powered book formatting 27:09 Step 5: Create the audiobook version of book using AI narration 30:27 Step 6: Self Publish Book 32:02 Startup Idea 2: All-in-one Solution for SaaS Verticals 39:18 Framework: The power of Creator-led businesses
Wed, August 07, 2024
I’m joined by Tibo Louis-Lucas , Founder of Revid.AI, as we explore a wide range of Creator tool ideas and business opportunities 1) Brand & Influencer Matching 2.0 • Passionfruit's success shows there's still room for innovation. • Idea: Flip the model. Create a "link tree" for brands, not creators. • Use AI to curate & rank inbound creator applications. • Brands save time, creators find opps. Win-win. 2) Framework: Mini-Tools Strategy for Growth • Build small, useful tools related to your core product. • Example: Taplio's LinkedIn video downloader drove 1M+ monthly visitors. • Key insight: The simplest ideas often outperform complex ones. • Let users try core features without signing up. Genius! 3) SEO Isn't Dead (Despite ChatGPT) • Action-based queries (e.g., "compress video") will still drive Google traffic. • Double down on building useful web tools. • They'll likely remain relevant even as AI search evolves. 4) Content strategy: Humans + AI is the future • Don't rely 100% on AI for content creation • Combine AI assistance with genuine human experiences. • Story-driven content will always stand out. • Bonus Insight: Anti-positioning is underrated. 5) "Certified No AI" Product Suite • As AI-generated content floods the market, there's opportunity in the opposite direction. • Idea: Build a suite of "certified no AI" tools for content creation. • Position as the authentic, human-centric alternative. • Tap into growing AI fatigue. Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: gregisenberg.com/30startupideas 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND TIBO ON SOCIAL X/Twitter: https://x.com/tibo_maker Revid: https://www.revid.ai To improve your rankings your business on Google and using AI for SEO, sign up to boringmarketing.com Episode Timestamps 0:00 Intro 01:35 Startup Idea 1: Brand & Influencer Matching 2.0 15:22 Framework: Mini-Tools Strategy for Growth 22:56 Framework: SEO is evolving 28:06 Framework: Content strategy: Humans + A
Mon, August 05, 2024
I’m joined by Danny Postma, Founder and CEO of Headshot Pro, as we explore a wide range of AI startup ideas and business opportunities 1) AI Keyword Generator + Content Creator • Use Ahrefs to find low-competition keywords • Generate AI content for each keyword (e.g. AI tattoos) • Build directories and tools for user-generated content • Rapidly create 100k+ pieces of content • Google loves it, traffic pours in 2) Comfy UI Marketplace • Visual drag-and-drop interface for AI workflows • YouTubers creating tutorials = market validation • Build marketplace for Comfy UI templates • Sell/rent out workflow templates • Next big wave in AI development 3) Fiverr/Upwork 2.0 (AI-powered) • Clone freelance platforms, but hire AI bots instead of humans • Automate repetitive tasks (e.g. translations) • Make it feel like hiring a person, but it's 100% AI • Target businesses wanting reliable automations • Potential acquisition target for Fiverr/Upwork 4) Niche AI Tools for Professionals • Target specific professions (e.g. veterinarians, nurses) • Create AI note-taking and workflow tools • Less competition than broad consumer apps • Professionals prefer specialized tools 5) AI-Powered Marketing Agency • Run entire agency on AI without clients knowing • Example: Headline99 for $99 landing page headlines • Use questionnaires + AI to generate ideas • Human in the loop for final selection • Scale to $1B revenue with minimal staff Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: gregisenberg.com/30startupideas 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND DANNY ON SOCIAL X/Twitter: https://x.com/dannypostmaa Headshot Pro: https://www.headshotpro.com To improve your rankings your business on Google and using AI for SEO, sign up to http://boringmarketing.com/ Episode Timestamps 0:00 Intro 01:50 Startup Idea 1: AI Keyword Generator + Content Creator 10:17 Startup Idea 2: Comfy UI Marketplace 18:49 Startup Idea 3: Fiverr/Upwork 2.0 (AI-powered) 28:08 Startup Ide
Wed, July 31, 2024
In this episode, we explore 8 standout startup ideas from Dani Grant’s list of 139. I’ll break down why each idea has potential or pitfalls and share the frameworks and strategies I’d use to grow these businesses. Here are the most interesting ones (with my takes): 1) Product Spec Doc SaaS • Google Docs for PMs • Pricing Potential: $20/mo • Partner with PM influencers (e.g. Lenny Rachitsky ) • Build MVP, then get creator buy-in • Solid idea, but needs influencer partner to succeed. 2) Developer Portfolio Site Builder • Like Format but for devs • $15/mo avg per user, low churn • Start by designing for influencer devs • Build MVP after refining the concept • Great cash flow biz. Niche website builders still work in 2024! 3) Blog + Newsletter in a Box • Set up blogs like Fred Wilson’s AVC • Use existing tools (Substack, WordPress) • One-time fee, cold outreach model • Good side hustle. Keep it simple, don't try to be Substack 2.0. 4) JSFiddle Meets Twitter • Social code sharing + memes • Devs love to remix and share • Build on existing dev culture • Compelling idea. Devs crave better social tools. 5) Shopify for X • No-code marketplace builder • No-code messaging app creator • No-code Instagram clone maker • HUGE potential. The unbundling of Shopify is coming! 6) HQ Trivia for Dating • Live, gameshow-style dating app • Start in NYC or LA • Make it feel like reality TV • Love this. HQ format will make a comeback in new niches. Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: http://gregisenberg.com/30startupideas 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ To improve your rankings your business on Google and using AI for SEO, sign up to http://boringmarketing.com/ Links Mentioned: Dani’s startup ideas: https://thedani.notion.site/Project-Ideas-b598df2c46ac4969af1ac28553d82411 Episode Timestamps: 0:00 Intro 02:18 Startup Idea 1: Product Spec Doc SaaS 04:17 Startup Idea 2: Developer Portfolio Site Bu
Mon, July 29, 2024
I’m joined by Jonathan Courtney, Co-Founder and CEO of AJ&Smart, discuss startup ideas, lifehacks and book recommendations Startup Idea: "Drip" - AI-powered content resurfacing • Combats "read it later" syndrome • Synthesizes bookmarks, saved content • Delivers curated insights via SMS/email • Personalizes based on interests & goals Startup Idea: Entrepreneur Bookmark Newsletter • Weekly newsletter • Curated Bookmarks from famous entrepreneur • Partner with famous entrepreneurs Lifehacks: • Craft a personal mission statement • Avoid angry people & curmudgeons • Chasing generational wealth is overrated • Show up to meetings with small, thoughtful gifts • Use social media apps on desktop only • Use analogies to make ideas stick • Keep a learning list as your side hustle Must-Read Books for Entrepreneurs: • The 4-Hour Workweek by Tim Ferris • Anything You Want by Derek Sivers • Double Your Profits by Bob Fifer • Rework by Jason Fried and David Heinemeier’s Rework Bonus Book Recs: • Expert Secrets by Russell Brunson • Traffic Secrets by Russell Brunson Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: http://gregisenberg.com/30startupideas 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JONATHAN ON SOCIAL X/Twitter: https://twitter.com/Jicecream LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/ To improve your rankings your business on Google and using AI for SEO, sign up to http://boringmarketing.com/ Links Mentioned: Episode Timestamps: 0:00 Intro 03:58 Startup Idea 1: "Drip" - AI-powered content resurfacing 13:04 Startup Idea 2: Entrepreneur Bookmark Newsletter 18:53 Lifehacks 1:04:40 Book Rec 1: Tim Ferris’s 4-hour Workweek 1:08:53 Book Rec 2: Derek Sivers’ Anything You Want 1:10:39 Book Rec 3: Bob Fifer’s Double Your Profits 1:11:55 Book Rec 4: Jason Fried and David Heinemeier’s Rework 1:16:06 Book Rec 5: Russell Brunson’s Traffic Secrets and Expert Secrets
Wed, July 24, 2024
Join us for an engaging conversation with Dani Grant, Co-Founder and CEO of Jam.Dev, as we explore a wide range of startup ideas and business opportunities 1) K-pop style factories for unicorn startup hires • Target: Specialized roles like first growth marketer or dev evangelist • Idea: Train people specifically for these high-demand positions • Monetization: Startups pay premium for ready-to-go talent • Key insight: Flips coding bootcamp model on its head 2) Bounty program for dev evangelism • Pre-hire solution for startups • Deliverables: Docs, tutorials, starter repos, videos • Workers: Junior devs worldwide • Edge over Fiverr: Higher quality bar, specialized reviews 3) Let millennials invest in VC funds • Create a shadow LP for public access to top VC funds • Target: 25-year-olds wanting to invest $100 in A16Z’s fund • Caveat: Likely won't work due to VC resistance • Food for thought: What else do millennials want to invest in? 4) "So Far Sounds" for X • Inspired by SoFar Sounds' successful model • Format: 3 short talks (comedy, science, etc.) in 60 mins • Key: High-quality, curated experiences • Insight: Events industry ripe for innovation 5) Dani’s advice for startup founders • Choose an idea you'll love for 10-20 years • Ensure it's fascinating enough to discuss constantly • Have a rough idea of the "idea maze" ahead • Consider how the business type will shape your lifestyle • Bonus insight: "Moats are dead. Brand is the only moat." Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: gregisenberg.com/30startupideas 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND DANI ON SOCIAL X/Twitter: https://x.com/thedanigrant LinkedIn: https://www.linkedin.com/in/danigrant/ Links Mentioned: Dani’s startup ideas: https://www.notion.so/b598df2c46ac4969af1ac28553d82411?pvs=21 Jam.Dev's pitch deck: deck.jam.dev To improve your rankings your business on Google and using AI for SEO, sign up to boringmarketing.com Episode Timestamps: 0:00 Intro<
Mon, July 22, 2024
Join us for an engaging conversation with Ben Rubin, Co-Founder and CEO of Here Not There Labs, as we explore a wide range of startup ideas and business opportunities 1) Dating app with on-chain reputation: • Track user behavior (response time, follow-through on dates) • Use data to predict compatibility • Reward good actors, discourage bad behavior 2) Luxury watch marketplace: • Use RFID & blockchain to verify authenticity • Create NFTs tied to physical watches • Enable trusted P2P transactions • Build exclusive communities for watch enthusiasts 3) Tutoring/coaching platform: • Match students with teachers based on "fit" not just reputation • Track engagement & retention to measure success • Create efficient markets for education Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: gregisenberg.com/30startupideas 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND BEN ON SOCIAL X/Twitter: https://x.com/benrbn LinkedIn: https://www.linkedin.com/in/rubinben/ To improve your rankings your business on Google and using AI for SEO, sign up to boringmarketing.com Episode Timestamps: 0:00 Intro 02:32 Crypto and Blockchain’s value proposition 12:53 Startup Idea 1: Dating app with on-chain reputation 27:28 Startup Idea 2: Luxury watch marketplace 46:10 Startup Idea 3: Tutoring/coaching platform
Wed, July 17, 2024
I’m joined by Jonathan Courtney, Co-Founder and CEO of AJ&Smart, to explore the growing trend of Faceless YouTube channels What are faceless YouTube channels? • No visible creator • Voiceover narration • Can be high-quality content or "absolute dog shit" • Huge opportunity for creators who don't want to be on camera Tools to get started • ChatGPT/Claude for scripts • Gummy Search for topic research • DALL-E 2 for image generation • Crayo for video creation • Eleven Labs for AI voiceovers • vidIQ/ViewStats for optimization Choosing your niche is crucial • Target specific lifestyles or communities • Examples: anti-smartphone, keto diet, video game lore • Focus on high-impact, underserved areas • Build products/services for your audience later Examples of successful faceless channels • Lemmino (history & mysteries) • Internet Historian • The Infographics Show (14.3M subs!) • Daily Dose of Internet Why start a faceless YouTube channel? •Build an audience without personal exposure • Learn about AI tools and audience building • Potential to quit your job if successful • Create valuable, shareable content Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: gregisenberg.com/30startupideas 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JONATHAN ON SOCIAL X/Twitter: https://twitter.com/Jicecream LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/ To improve your rankings your business on Google and using AI for SEO, sign up to http://boringmarketing.com/ Links Mentioned: Faceless Channel Notion Board: https://becomeviral.notion.site/6-Figure-Channel-List-c9c95a3a06ff4ec891093c3fb06f11ae Episode Timestamps: 00:00 Intro 02:13 Faceless YouTube Channels Explained 14:50 Framework and Tools for Creating Faceless YouTube Channels 19:58 Choosing a Niche for Faceless YouTube Channels 25:50 Examples of Successful Faceless YouTube Channels 34:15 Benefits of Starting a Faceless YouTube Channel
Mon, July 15, 2024
Join us for an engaging conversation with Jesse Pujji, Founder and CEO of Gateway X, as we explore a wide range of startup ideas and business opportunities 1) Hedge Fund Information Business • Sell insights to hedge funds for $100-200k/year • Use reverse auction: only 20 clients get access • Potential $10M+ EBITDA business 2) Verticalized Expert Networks • Focus on specific industries (e.g., marketing, IT, healthcare) • Connect experts with businesses needing insights • Target both Wall Street and industry professionals • Differentiate through specialization • Example: Marketing-centric expert network • Potential $10M+ EBITDA business 3) Demographic-Specific Supplements • Create multivitamins for specific ethnic groups • Target $100/month price point • Potential 9-figure business with 100k subscribers 4) AI-Generated Kids' Music on Spotify • Use AI to create catchy, simple songs for kids • Mimic successful artists like Parry Gripp • Create multiple "ghost" Spotify channels • Potential for passive income stream • Potential $1M+ business Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: [gregisenberg.com/30startupideas](http://gregisenberg.com/30startupideas) 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JESSE ON SOCIAL X/Twitter: https://x.com/jspujji Instagram: https://www.instagram.com/jspujji LinkedIn: https://www.linkedin.com/in/jessepujji/ To improve your rankings your business on Google and using AI for SEO, sign up to http://boringmarketing.com/ Episode Timestamps: 0:00 Intro 02:56 Startup Idea 1: Hedge Fund Information Business 06:47 Startup Idea 2: Verticalized Expert Networks 11:54 Jesse’s framework for finding and launching businesses 24:36 Startup Idea 3: Demographic-Specific Supplements 41:36 Startup Idea 4: AI-Generated Kids' Music on Spotify
Wed, July 10, 2024
Neer Sharma shared 6 startup ideas and the frameworks he would use to grow them: 1) Baby Fund: a JustGiving for parents to raise money that can only be invested into their kid’s future • Crowdsource money from family/friends at baby showers • Invest only in index tracker funds • Could help solve the "can't afford kids" problem for millennials. 2) Anti-Spend: The app that gamifies saving money • Track money you DON'T spend • Show future value of savings • Create dopamine hit from NOT buying • Growth hack: Tap into FIRE and minimalism movements on TikTok 3) Cold Turkey: Gamified app to help people quit vaping • Real-time counter shows how long you've been "cold turkey" • Mini-games to distract during cravings • Social sharing for accountability • Potential to expand to other addictions. 4) Gold Stars: Gamification app for parents to motivate kids • Think: "Starbucks app, but for kids" • Parents set tasks, kids earn stars • Unlock rewards at milestones (e.g. 100 stars = $10 Amazon item) 5) Long Live Research Inc: Personalized longevity research summaries • Input your health concerns/family history • Receive summaries of relevant academic papers • Target the "don't die" community (e.g. Bryan Johnson fans) • Easiest to start, potentially most profitable. 6) Ayurvedic Products for the West: Rebrand Indian health products • Create algorithm-breaking packaging and content • Leverage TikTok Shop and influencer marketing • Key: Make it VISUALLY scroll-stopping for maximum algo impact! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: gregisenberg.com/30startupideas 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND NEER ON SOCIAL: X/Twitter: https://x.com/thisisneer To improve your rankings your business on Google and using AI for SEO, sign up to http://boringmarketing.com/ Episode Timestamps: 0:00 Intro 02:07 Startup Idea 1: Baby Fund: JustGiving for Parents 09:54 Startup Idea 2: Anti-Spend: app that gamifies saving money 22:26 St
Mon, July 08, 2024
Cody Schneider the Manic Startup Idea Machine is back. He's full of 7 figure ideas: 1) Blue Collar Startups (Window Cleaning, Power Washing, Lawn Mowing) Low start up costs Optimize Google My Business listing Use AI to write keyword-rich descriptions Scale into an agency, then buy portions of other companies Potential for $1M-$5M/year business 2) Costco-style Membership Club Target growing "Buy It For Life" subreddit (2.3M members) Curate high-quality, long-lasting products Offer subscription model (like Costco) Potential for $5M-$20M/year business 3) Dumb Appliances Brand Create simple, long-lasting appliances (no smart features) Target people frustrated with over-complicated products Focus on reliability and ease of use Potential for $1M-$10M/year business 4) AI-Powered Print-on-Demand Mockup Generator Use AI to create product mockups for print-on-demand Target $6.8B market growing at 18% YoY Potential for $1M-$10M/year business 5) AI Grant Finder and Writer Tap into $2.5B grant management software market Create all-in-one solution for finding and applying for grants Automate grant writing proces 6) Programmatic SEO for E-commerce Build massive websites with AI-generated content Target businesses with large product catalogs Create millions of landing pages for long-tail keywords 7) Curated Book Subscription Service Use AI to recommend books based on influencers/experts Target specific niches or industries Include key insights from recommended books Monetize through subscriptions and Amazon affiliates 8) Renewable Energy Land Acquisition Leverage public data on best locations for wind/solar farms Consider starting a fund to buy strategic locations Take advantage of government subsidies and tax benefits Potential for massive returns over 20-30 year period Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: http://gregisenberg.com/30startupideas 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON
Wed, July 03, 2024
Join us for an insightful conversation with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into the mindset required for entrepreneurial success and we reveal two promising startup ideas. At the beginning of the episode, we discuss strategies to avoid burnout and my productivity system that maximizes efficiency. We explore the challenges of entrepreneurship and why it can be tough, sharing the benefits of being a multipreneur to address some these common stresses. Toward the end, we delve into how to leverage the growing trends of shopping local and the desire for a "third place" to build a couple of great businesses. We outline how to build these businesses and why they are ideal for first-time founders. Whether you're looking to start your first million-dollar business or are curious about entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: [gregisenberg.com/30startupideas](http://gregisenberg.com/30startupideas) 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JONATHAN ON SOCIAL X/Twitter: https://twitter.com/Jicecream LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/ To improve your rankings your business on Google and using AI for SEO, sign up to http://boringmarketing.com/ Episode Timestamps: 0:00 Intro 02:28 How to deal with Burnout 22:44 When you should hire a CEO 26:23 Benefits of being a HoldCo Entrepreneur 35:59 The most difficult thing about entrepreneurship 39:45 Ideas vs Execution? 42:31 Startup Idea 1: Farmers Market Management Company 52:41 Startup Idea 2: Event Management as a Service
Mon, July 01, 2024
Join us for an engaging conversation with Brett Goldstein, who is currently building a stealth startup. Previously, Brett was the Co-Founder and CEO of Launch House and served as a Senior Product Manager at Clearbit. In this episode, we explore a variety of startup ideas and business opportunities, including a conference event aggregator, vertical SaaS for matchmakers, data enrichment SaaS, and much more. Brett shares his framework for building a billion-dollar startup by disrupting legacy enterprise software companies. We break down how to transform spreadsheets into profitable startups and discuss the tactics and frameworks to build these businesses from idea to cash flow. Whether you're aiming to launch your first million-dollar business or are curious about cutting-edge entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: [gregisenberg.com/30startupideas](http://gregisenberg.com/30startupideas) 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND BRETT ON SOCIAL X/Twitter: https://x.com/thatguybg LinkedIn: https://www.linkedin.com/in/bgoldstein3/ Brett’s newsletter: [https://www.homescreen.news](https://www.homescreen.news/) To improve your rankings your business on Google and using AI for SEO, sign up to: boringmarketing.com Episode Timestamps: 0:00 Intro 02:55 Startup Idea 1: Conference Event Aggregator and Social Platform 17:20 Startup Idea 2: Vertical SaaS for Matchmakers 27:12 Startup Idea 3: Bespoke Dating App 36:22 Startup Idea 4: AI-powered Data Enrichment Startup 45:28 Framework: Enterprise workflow startup idea formula
Wed, June 26, 2024
Join us for an insightful conversation with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into the niche coaching category and explore why living in a big city could be a game-changer for your professional opportunities. In this episode, we discuss how transitioning people from careers they hate to ones they love can be a lucrative coaching business. We delve into why this is a promising opportunity, the strategies we’d use to grow such a business, and much more. Our discussion broadens to career growth and how geography can serve as a powerful growth hack. Whether you're aiming to start your first million-dollar business or are interested in entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: [gregisenberg.com/30startupideas](http://gregisenberg.com/30startupideas) 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JONATHAN ON SOCIAL X/Twitter: https://twitter.com/Jicecream LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/ Episode Timestamps: 0:00 Intro 02:45 Startup Idea 1: Career Transition Coaching 19:56 Career Advice: Why geography matters
Mon, June 24, 2024
Join us for an engaging conversation with Natalie Ellis, founder of Boss Babe, as we explore a wide range of startup ideas and business opportunities. In this episode, we discuss the huge potential of building an all-in-one health company focused on pregnant women, a social media insurance company, and an AI wealth advisor. Natalie shares her insights on how to build a successful business and why she believes it is still possible to stand out. We dissect how to grow these companies using various tactics, from audience building to cold calling, and provide frameworks behind those strategies so you can apply them to any business. Whether you're aiming to launch your first million-dollar business or are curious about cutting-edge entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: [gregisenberg.com/30startupideas](http://gregisenberg.com/30startupideas) 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND NATALIE ON SOCIAL X/Twitter: https://x.com/NatalieEllis91 Instagram: https://www.instagram.com/iamnatalie/ LinkedIn: https://www.linkedin.com/in/natalieelizabethellis/ To scale your revenue faster with conversion-focused creative sign up to https://designscientist.com Episode Timestamps: 0:00 Intro 01:39 Startup Idea 1: Health Tracking Platform for Pregnant Women 16:00 Startup Idea 2: Social Media Insurance Company 29:45 Startup Idea 3: AI Wealth Advisor
Wed, June 19, 2024
Join us for an engaging conversation with Cody Schneider, Co-founder of Swell AI, as we explore a wide range of startup ideas and business opportunities. In this episode, we dive into the potential of LinkedIn short-form video agencies, SaaS startup opportunities, and why AI graphic designer can be huge. Cody shares his insights on why building an audience is crucial for any founder's success. Whether you're aiming to launch your first million-dollar business or are curious about cutting-edge entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: gregisenberg.com/30startupideas 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CODY ON SOCIAL Cody’s startup: https://www.swellai.com/ X/Twitter: https://tinyurl.com/5fjdn8d7 LinkedIn: https://tinyurl.com/28e89f5r To scale your revenue faster with conversion-focused creative sign up to https://designscientist.com Episode Timestamps: 0:00 Intro 06:17 Startup Idea 1: LinkedIn Short Form Video Agency 16:34 Startup Idea 2: Automation Agency 22:52 Startup Idea 3: AI Graphic Designer 29:32 Startup Idea 4: Newsletter in a Box 36:12 Startup Idea 5: Youtube Thumbnail Builder/Directory 45:34 Startup Idea 6: Content as a Service 50:10 Startup Idea 7: Canva Subtitler 52:59 Startup Idea 8: Airline Deals Aggregator 1:00:05 Startup Idea 9: Quickbooks for specific niche 1:07:47 The Goal of SIP 1:11:50 The Power of the Internet 1:16:26 High level Content Strategy
Mon, June 17, 2024
Join us for a jam session where I break down several innovative startup ideas from the SIP community. I’ll share my insights on why these ideas are either promising or problematic, and reveal the frameworks and strategies I’d use to grow these businesses. In this episode, learn how to capitalize on the micro weddings trend to build multiple service-based businesses. I also discuss my framework for the future of AI-enabled service businesses and how you can leverage it to build a highly profitable enterprise. Additionally, we dive deep into an innovative approach to building a course business and how to position your SaaS business for success. Discover the evaluation techniques and growth strategies that can help you build your next successful startup. Whether you're aiming to launch your first million-dollar business or are interested in entrepreneurial tactics, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a thriving startup! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: gregisenberg.com/30startupideas 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ To scale your revenue faster with conversion-focused creative sign up to https://designscientist.com Episode Timestamps: 0:00 Intro 02:53 First business: Lead Generation for Wedding Venues 06:14 Second business: Fractional Wedding Planner 12:55 Framework: AI-enabled Service based businesses 15:22 Third business: Niche Credentialing Business 20:40 Fourth business: UX Analytics SaaS App
Wed, June 12, 2024
Join us for an engaging conversation with serial entrepreneur John Rush as we explore a variety of startup ideas and opportunities centered around directories and Micro-SaaS. In this episode, we delve into the rising indie hacker trend, the power of micro-influencers, and the potential of directories. John shares his proven framework and strategy for validating directories and discusses why micro-influencers are the most underpriced advertising channel in 2024. Whether you're looking to start your first million-dollar business or are curious about entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup! 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JOHN ON SOCIAL X/Twitter: https://x.com/johnrushx LinkedIn: https://www.linkedin.com/in/johnrushx/ Episode Timestamp: 00:00 Intro 01:44 First business: Micro-SaaS growth/marketing tools 05:37 Second business: Startup validation as a service 13:49 The influencer marketing landscape 23:49 Why directories are underrated 30:22 Third business: Localized directories 35:35 Framework for finding/validating directory ideas
Mon, June 10, 2024
Join us for a jam session where I break down several startup ideas from the SIP community. I’ll share my insights on why these ideas are promising or problematic, and reveal the frameworks and strategies I’d use to grow these businesses. In this episode, we explore diverse opportunities, including affiliate websites, loyalty programs, DTC brands, and more. Discover the evaluation techniques and growth strategies that can help you build your next successful startup. Whether you're aiming to launch your first million-dollar business or are interested in entrepreneurial tactics, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a thriving startup! 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ To scale your revenue faster with conversion-focused creative sign up to https://designscientist.com Episode Timestamps: 0:00 Intro 01:25 First business: Newsletter focused on summarizing scientific journals 08:38 Second business: Loyalty program for gamers 11:48 Third business: Carnivore snacks DTC brand 15:29 Fourth business: Content website for plugs and adaptors 17:56 Fifth business: Newsletter focused on QSBS and 83b startups 19:41 Sixth business: Fantasy League for real-life physical activities
Wed, June 05, 2024
Join us for an engaging conversation with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we explore a variety of startup ideas and opportunities centered around the powerful emotion of nostalgia. In this episode, we dive into the world of video games, collectibles, art, and more. Discover why nostalgia is such a potent tool for entrepreneurs and how you can leverage it to bootstrap successful businesses. We also discuss Palmer Luckey’s innovative company, Modretro, and why its product is a game-changer. Whether you're looking to start your first million-dollar business or are curious about entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup! 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JONATHAN ON SOCIAL X/Twitter: https://twitter.com/Jicecream LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/ Episode Timestamps: 00:00 Intro 01:40 Visualizing Nostalgia 04:54 Palmer Luckey’s Modretro (Gameboy) 06:56 First business: LAN Parties 20:11 Framework for applying nostalgia 25:05 Second business: Millennial Retro Content Creator 32:33 Third business: High-end Nostalgic Art
Mon, June 03, 2024
Join us for an engaging conversation with Matty Mo, “The Most Famous Artist" and founder of Art City, as we explore a variety of startup ideas and opportunities centered around art and virality. In this episode, we dive into mural agencies, art rentals, influencer product partnerships, and even glamping sites. Matty shares his proven framework for creating businesses with inherent viral loops, a powerful method to reduce customer acquisition costs. We also discuss the power of memes, user-generated content, and how entrepreneurs can leverage art to build successful companies and lead more fulfilling lives. Whether you're looking to start your first million-dollar business or are curious about entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup! 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND MATTY MO ON SOCIAL X/Twitter: https://x.com/famousartistguy Instagram: https://www.instagram.com/themostfamousartist/ Art City: https://www.artcity-inc.com Episode Timestamps: 00:00 Intro 06:17 First business: Mural Agency 17:07 Second business: Art Rentals 26:54 Third business: Viral Art Kits 33:22 Fourth business: Glamping Site Property Management 42:01 The vision for Art City
Wed, May 29, 2024
Join us for the inaugural Tiny Team Awards with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we celebrate tiny teams who have built amazing businesses. In this episode, we explore how these small teams have created products with outsized impact. Learn the tactics and frameworks these teams used to build impactful and worthwhile products. Discover insights from various industries, including consumer goods, software, and media. This episode is packed with actionable advice and inspiration for entrepreneurs and product builders. Don't miss out on these valuable lessons from successful small teams! 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JONATHAN ON SOCIAL X/Twitter: https://twitter.com/Jicecream LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/ To improve your rankings your business on Google and using AI for SEO, sign up to boringmarketing.com Episode Timestamps: 00:00 Intro 02:56 First Tiny Team Award: King Flipchart 12:28 Second Tiny Team Award: Stardew Valley 15:23 Third Tiny Team Award: A Profound Waste of Time 19:51 Fourth Tiny Team Award: Carrd 28:35 Fifth Tiny Team Award: Bobby Fingers To scale your revenue faster with conversion-focused creative sign up to https://designscientist.com
Mon, May 27, 2024
Join us for an engaging conversation with Cody Schneider, Co-founder of Swell AI, as we explore a variety of business ideas and opportunities ideal for first-time entrepreneurs. In this episode, we cover everything from marketing agencies and SaaS startups to talent management agencies. Cody shares his proven framework for taking any business from 0 to 1, providing valuable insights for aspiring founders. Whether you're looking to start your first million-dollar business or just curious about entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup! 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CODY ON SOCIAL Cody’s startup: https://www.swellai.com/ X/Twitter: https://tinyurl.com/5fjdn8d7 LinkedIn: https://tinyurl.com/28e89f5r Cody’s Keyword Google Sheet: https://tinyurl.com/4n8wx8th To improve your rankings your business on Google and using AI for SEO, sign up to boringmarketing.com Episode Timestamp 00:00 Intro 02:53 First business: Local only marketing agency 20:27 Second business:Influencer marketing as a service 28:40 Third business: Google Ads agency for XYZ 40:28 Fourth business: Quickbooks app development studio 46:01 Fifth business: TikTok SEO as a service 54:35 Sixth business: A&R and talent agency for music artists 1:04:07 Seventh business: Newsletter acquisition
Wed, May 22, 2024
Join us for an insightful discussion with Dickie Bush, Co-Founder of Premium Ghostwriting Academy, and Nicolas Cole, Co-Founder of Ship 30 for 30. We discuss how writing entrepreneurs can leverage Chat-GPT and Kindle Unlimited to build a profitable portfolio of books in underserved niches. We'll explore various career paths for writers and share innovative startup ideas to kickstart your success in the writing industry. Don't miss out on this episode packed with valuable tips and strategies for aspiring authors and entrepreneurs! 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND DICKIE BUSH ON SOCIAL X/Twitter: https://twitter.com/dickiebush LinkedIn: https://www.linkedin.com/in/dickiebush FIND NICOLAS COLE ON SOCIAL X/Twitter: https://twitter.com/Nicolascole77 LinkedIn: https://www.linkedin.com/in/nicolascole To improve your rankings your business on Google and using AI for SEO, sign up to boringmarketing.com Episode Timestamp 00:00 Intro 02:45 First business idea: LitRPG Series 06:47 Boring Marketing 13:44 Is GenZ Reading Books? 17:24 First business idea: LitRPG Series Part 2 21:18 Partnering with an Operator 24:39 Writer Career Paths 27:08 Second business idea: AI-Powered Publishing House 32:07 Third business idea: Analysis Tools for Niche Marketplaces 33:25 Framework for Structuring Startup Portfolio 35:56 Fourth business idea: Trends for X industry
Mon, May 20, 2024
I’m joined by Jonathan Courtney, Co-Founder and CEO of AJ&Smart, to delve into my proven strategy for meeting anyone. We explore the frameworks and techniques I employ when sending cold DMs, offering you actionable advice on how to effectively use these methods to connect with anyone you wish. 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JONATHAN ON SOCIAL X/Twitter: https://twitter.com/Jicecream LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/ To improve your rankings your business on Google and using AI for SEO, sign up to boringmarketing.com Episode Timestamp 00:00 Intro 02:00 Greg’s Framework for Meeting Anyone 07:17 How Jonathan Met NYT Bestselling Author, Jake Knapp 08:13 Boring Marketing 09:08 The Canvas Strategy 12:01 How Greg Met Weezer Frontman, Rivers Cuomo 15:16 The With or Without You Strategy 19:35 Part 2 of the Weezer Story 24:25 The Value-First Mindset 29:29 Step 1 of Greg’s DM Strategy 34:29 Step 2 of Greg’s DM Strategy 36:56 Step 3 of Greg’s DM Strategy 40:42 Remember to Follow Up
Wed, May 15, 2024
Join us for an in-depth conversation with Chris Hutchins, an expert life hacker, financial optimizer, and host of the award-winning podcast, All the Hacks. On this episode, Chris shares his proven strategies on how to launch a million-dollar business in just 48 hours. We also explore the emerging trends of affluent consumers and unveil five transformative startup ideas to inspire your next venture. 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CHRIS ON SOCIAL X/Twitter: https://twitter.com/hutchins?lang=en LinkedIn: https://www.linkedin.com/in/chrishutchins/ All the Hacks: https://www.allthehacks.com/ To improve your rankings your business on Google and using AI for SEO, sign up to boringmarketing.com Episode Timestamps 00:00 First business idea: Premium Tutoring App 14:36 Second business idea: AI-Powered Service Businesses 33:06 Chris’s framework for building a million dollar business 43:30 Chris’s framework for creating media/content 48:07 Third business idea: Content as a Service for Big Creators 54:35 Fourth business idea: Bringing enterprise products/services to consumers 1:01:51 Fifth business idea: Agency for onboarding calls
Sun, May 12, 2024
I’m joined by Jonathan Courtney, Co-Founder and CEO of AJ&Smart, a Digital Product Design agency, to give our insights into the strategies and tactics driving a viral AI-powered Dating Advice app to $190,000 in monthly revenue. We also explore the power of anti-trends and how to leverage them to build a startup. Don't miss out on this must-watch episode! 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JONATHAN ON SOCIAL X/Twitter: https://twitter.com/Jicecream LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/ To improve your rankings your business on Google and using AI for SEO, sign up to boringmarketing.com Episode Timestamps 00:00 The $190K/month AI App 13:10 How to leverage Anti-Trends 21:02 Our takes on Chat-GPT wrappers 28:02 Our thoughts on the Eight Sleep Pod 4 Ultra #businessideas #startupideas #podcast
Fri, May 10, 2024
I’m joined by Cody Schneider, Co-founder of Swell AI, to jam on several business ideas and opportunities: a Cricut subscription service, Chrome extensions that can generate $30k/month, Uber trivia games, and so much more. 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CODY ON SOCIAL Cody’s startup: https://www.swellai.com/ X/Twitter: https://tinyurl.com/5fjdn8d7 LinkedIn: https://tinyurl.com/28e89f5r Episode Timestamps 00:00 First business idea: Cricut Subscriptions & Materials 19:30 Second business idea: Paid Chrome extensions 24:40 Cody’s framework for building a profitable business 37:20 Third business idea: AI memo writing for startups 41:50 Fourth business idea: Niche Podcasts 59:25 Fifth business idea: Play Octopus for Uber
Wed, May 08, 2024
I’m joined by Jason Yanowitz, Co-Founder of Blockworks, to discuss some of the most profitable business ideas on his mind: building an AI Chief Operating Office for companies, starting a business in the men's health industry, building a B2B niche media brand, and so much more. 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JASON ON SOCIAL X/Twitter: https://twitter.com/JasonYanowitz LinkedIn: https://www.linkedin.com/in/yanowitzjason/ Episode Timestamps 00:00 First business idea: AI COO for companies 06:13 Second business idea: Men’s longevity business 21:00 Third business idea: B2B niche media brand 33:40 Opportunities and challenges in the crypto space To scale your revenue faster with conversion-focused creative sign up to https://designscientist.com
Wed, May 01, 2024
I’m joined by Jonathan Courtney, Co-Founder and CEO of AJ&Smart, a Digital Product Design agency. We discuss various $1M-$10M business ideas, including an AI-powered brown noise device, a more sophisticated brand of male sex toys, an infoproduct to break phone addiction, and so much more. 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JONATHAN ON SOCIAL X/Twitter: https://twitter.com/Jicecream LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/ Episode Timestamps 00:00 First business idea: AI-powered sleep device 24:19 Second business idea: Sophisticated sex toys for men 28:38 Third business idea: Non-spiritual retreats 33:55 Fourth business idea: An infoproduct around digital addiction 47:50 How entrepreneurs can benefit from masterminds
Wed, April 24, 2024
I’m joined by Jason Cohen, a four-time entrepreneur and current Chief Innovation Officer of WP Engine, to discuss his three best startup ideas: a tool for optimizing social media replies, a simpler, lower price segment, and helping people make practical, simple strategies. 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/ 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.skool.com/community-empire-6150/about 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JASON ON SOCIAL X/Twitter: https://x.com/asmartbear LinkedIn: https://www.linkedin.com/in/jasoncohen/ Blog: https://longform.asmartbear.com/
Thu, April 18, 2024
I’m joined by Jordan Mix, Operating Partner at Late Checkout, to discuss some of the best business ideas on his mind: a productivity app that will kill Notion, the “upside down” desktop app, a brand-in-a-box service for internet-native companies, and so much more. 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/ 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.skool.com/community-empire-6150/about 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JORDAN ON SOCIAL X/Twitter: https://twitter.com/jrdnmix LinkedIn: https://www.linkedin.com/in/jordan-mix1/
Fri, April 12, 2024
I’m joined by Kevin Rose, serial entrepreneur and technology investor. We discuss some of his best startup ideas: creating interactive podcasts with the help of AI, a nostalgic TV experience with old shows and commercials, using AI to talk to the dead, and so much more. 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND KEVIN ROSE ON SOCIAL X/Twitter: https://twitter.com/kevinrose LinkedIn: https://www.linkedin.com/in/kevinrose/ Episode Timestamps 00:00 How to come up with million-dollar ideas 03:00 Products that were ahead of their time 12:20 First business idea: AI-powered podcast app 28:48 Second business idea: Normie TV 37:00 How Telly is reinventing TV 42:58 Third business idea: Using AI to talk to the dead
Thu, March 28, 2024
I’m joined by Brian Feroldi, a world-class creator and author in the financial space. We discuss the success stories of Jimmy Buffett and The Motley Fool, how to build a profitable business in the creator economy, the untapped potential of platforms like LinkedIn, and so much more. 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND BRIAN ON SOCIAL X/Twitter: https://twitter.com/BrianFeroldi LinkedIn: https://www.linkedin.com/in/brianferoldi/ YouTube: https://www.youtube.com/@BrianFeroldiYT Episode Timestamps 00:00 Jimmy Buffett's success story 08:07 What you can learn from The Motley Fool's marketing strategy 26:11 First business idea: Back office services for creators 34:28 Best categories to monetize as a creator 40:41 Second business ideas: Newsletter acquisition 46:40 Third business idea: LinkedIn ghostwriting
Mon, March 25, 2024
I’m joined by Ali Hamed, Founder of the investment firm CoVenture. We discuss some of the best (and worst) investment opportunities for entrepreneurs in 2024, how to navigate debt collection as a digital entrepreneur, and Ali’s top tips for funding a startup. 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND ALI ON SOCIAL X/Twitter: https://twitter.com/AliBHamed Episode Timestamps 00:00 Are prefab homes the future? 12:13 Best strategies for efficient pricing 19:37 How to leverage policy changes 23:59 Challenges with income share agreements 29:56 How entrepreneurs can navigate debt collection 40:34 Win-win funding strategies for startups 47:02 Building an investing firm 54:51 Where to find Ali
Fri, March 08, 2024
I’m joined by Eric Siu, Founder of the digital marketing agency Single Grain. We discuss million-dollar trends and opportunities entrepreneurs should have on their radar right now, including pay-per-performance agencies, AI customer service, AI transformation agencies, and so much more. 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/ 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.skool.com/community-empire-6150/about 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND ERIC SIU ON SOCIAL X/Twitter: https://twitter.com/ericosiu LinkedIn: https://www.linkedin.com/in/ericosiu/ Episode Timestamps 00:00 First business idea: Pay per performance agencies 05:05 Second business idea: AI customer service agencies 09:28 The potential of Smart Contracts 11:35 How to gamify daily life 15:50 Lifestyle trends to have on your radar 20:12 Existing products you can rebrand 23:39 Opportunities for agency owners 25:40 Third business idea: AI transformation agencies If you enjoy the podcast, consider leaving a review to help others discover the show :)
Fri, March 01, 2024
A special solo episode recorded from Mexico City, where I go through 3 million-dollar startup ideas I can’t stop thinking about: creators going into software, new ways to monetize underserved niches, Coffeezilla for startups, and so much more. If you enjoy the podcast, let me know by leaving a review so I know to keep making them :) 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/ 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.skool.com/community-empire-6150 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ 00:00 First business idea: Leveraging an audience to create software products 07:00 Second business idea: Tyler Mikorski (AKA vookum) makes $500k/ month from a paid community 14:15 Third business idea: Coffeezilla for tech
Wed, February 21, 2024
I'm joined by Zach Pogrob, entrepreneur and content creator with over 1.5M followers. We discuss how to build a loyal audience in 2024, the importance of associating your brand with a word, three business ideas you can steal, and so much more. 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/ 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.skool.com/community-empire-6150/about 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND ZACH ON SOCIAL X/Twitter: https://twitter.com/zachpogrob Instagram: https://www.instagram.com/zachpogrob Episode Timestamps 00:00 How to build an unforgettable brand 01:47 First business idea: Suffering as a service 03:05 What is the Run Cult? 15:24 Second business idea: Building agencies on the back of creators 22:09 Third business idea: A platform that helps creators get sponsors 25:28 Golden advice for creators and entrepreneurs 27:30 The importance of being authentic 31:37 Long-form vs short-form video 36:00 The future of online writers 38:19 Be strict with your message, flexible with the medium 39:52 The importance of associating your brand with a word 49:10 Zach’s biggest fears 55:10 Where to find Zach If you enjoy the podcast, consider leaving a review to help others discover the show :)
Wed, February 14, 2024
I'm joined by Alex Lieberman, Co-founder & Executive Chairman of Morning Brew. We discuss some of the hottest trends and opportunities for entrepreneurs in 2024, how creators can successfully monetize their newsletter and the best ways to innovate an existing business. 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/ 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.skool.com/community-empire-6150/about 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND ALEX ON SOCIAL X/Twitter: https://twitter.com/businessbarista LinkedIn: https://www.linkedin.com/in/alex-lieberman/ If you enjoy the podcast, consider leaving a review to help others discover the show :) Episode Timestamps 00:00 Why content curation is a superpower 01:00 First business idea: The new Sports Illustrated 08:21 How to monetize a newsletter 13:21 How to rejuvenate an existing business 19:09 Second business idea: A modern-day Weight Watchers 28:30 Trend to watch out for: In-person peer groups 35:14 Third business idea: Software recommendations for entrepreneurs 40:17 Fourth business idea: Content curation as a service 52:19 Where to find Alex
Wed, February 07, 2024
I'm joined by Soren Iverson, Designer at Cash App and the indisputable idea machine of the internet. We talk about building products that spread like wildfire, how to test business ideas before launch, how to build a memorable brand, and more. 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/ 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.skool.com/community-empire-6150/about 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND SOREN ON SOCIAL X/Twitter: https://twitter.com/soren_iverson LinkedIn: https://www.linkedin.com/in/soreniverson/ If you enjoy the podcast, consider leaving a review to help others discover the show :) Episode Timestamps 0:00 How to build better products 01:42 Best ideas for hardware/physical products in 2024 16:31 How to test your product ideas 23:11 How to build an appealing brand 31:20 Digitizing the real estate experience 42:22 Best startup opportunities in the design space 53:45 Where to find Soren
Wed, January 31, 2024
I'm joined by Tiago Forte, Founder at Forte Labs and bestselling author of ‘Building a Second Brain’ and The ‘PARA Method’. We talk about the necessity of building credibility online, the role of gatekeepers in information sharing, and why the B2B market could be a goldmine for online course creators. We cover the benefits (and drawbacks) of being an independent creator, how to leverage the media platforms of the world to your advantage, and why you need lead magnets. 00:00 Why Creators NEED to diversify. 08:09 Cool non-Internet business ideas. 11:41 Using a dumb phone - the ultimate productivity hack. 22:30 The future of tech in 2024. 25:15 Is Tiago Forte really creating a TV show? 34:37 Multi-million dollar opportunities in B2B markets. 38:00 Free B2B business ideas. 44:02 Why you should stop building businesses in competitive spaces. 51:15 Book recommendation: "Signs: Secret Language of the Universe" by Laura Lynn Jackson.
Thu, January 25, 2024
I'm joined by Noah Kagan, CEO of AppSumo. We talk about how to build products people love, how he lost $1M for not listening to customers, how to find the best business ideas in 2024, and more. 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. 🪄 The CastMagic team reached out to me and wanted to give you a free month of Castmagic with the code Greg100. You can check out https://get.castmagic.io/l953mvcu8yiv to learn more about how to automate your content with AI using CastMagic. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND NOAH KAGAN ON SOCIAL X/Twitter: https://twitter.com/noahkagan LinkedIn: https://www.linkedin.com/in/noahkagan/ Episode timestamps: 00:00 Why you should test your business ideas first 00:43 The importance of differentiating your brand 02:07 Best opportunities for entrepreneurs in 2024 06:41 Using content creators to grow your business 08:28 The impact of AI in the workplace 10:15 Platforms to streamline the hiring process 12:40 Why you don’t need to innovate everything 18:43 Tips for hiring A-players 22:55 How Noah lost $1M 27:08 How Greg built the largest real-time stock market 29:43 How to build million-dollar businesses in 2024 33:50 Dealing with rejection in business 37:55 How to decide if a project is worth pursuing 45:58 How to find the best business ideas
Thu, January 18, 2024
I'm joined by Dickie Bush, Co-Founder of Premium Ghostwriting Academy and Nicolas Cole, Co-Founder of Ship 30 for 30. We talk about the best ways to make $10M in 2024 if you were starting from scratch: hyper-niche paid newsletters, AI-powered book publishing, and so much more.
Thu, January 11, 2024
I'm joined by Michael Karnjanaprakorn, former CEO of Skillshare. We talk about the biggest startup trends that will shape 2024: IRL community spaces, AI educational agents, and more. 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND MICHAEL ON SOCIAL X/Twitter: https://twitter.com/mikekarnj Website: https://www.mikekarnj.com/
Fri, January 05, 2024
I'm joined by Erik Torenberg, Co-Founder of Turpentine, a network of podcasts, newsletters, and more. We talk about why B2B creators are the next big thing, how to spot profitable niches and opportunities to monetize media businesses. 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. FIND ME ON SOCIAL Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/
Thu, December 28, 2023
In this special end-of-year episode, Greg looks back at his biggest wins, biggest losses, business epiphanies, productivity unlocks, and so much more. 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. FIND ME ON SOCIAL Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ TIMESTAMPS 0:00 Intro 0:47 Big wins 07:11 Big losses 11:16 Business epiphanies 18:56 Productivity unlocks 22:11 Audience growth 28:20 Game-changing products 36:22 Net worth & investment breakdown 39:26 Business updates
Thu, December 21, 2023
Today I'm joined by Late Checkout’s Chief Operating Officer Theo Tabah and Operating Partner Jordan Mix. We talk about the importance of trust in business, our main takeaways from 2023, and six juicy startup ideas you can steal for 2024. 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. FIND ME ON SOCIAL Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ LINKS FOR THIS EPISODE Theo’s socials: X: https://twitter.com/TheoTabah LinkedIn: https://www.linkedin.com/in/theotabah/ Jordan’s socials: X: https://twitter.com/jrdnmix TIMESTAMPS: 00:00 Intro 01:28 Why trust is the key to business success 08:44 Productized partnerships 11:40 How Greg and Jordan met on X 17:40 Finding out what fuels you 21:51 Scalable consulting 25:31 Greg’s biggest regret of 2023 30:16 First business idea: Locket for creators 37:42 Second business idea: Apple Vision Pro bars 45:10 Third business idea: A multi-industry fitness product 49:47 Fourth business ideas: Neighborhood work clubs 58:02 Fifth business idea: Cup of sugar, an app to meet your neighbors 01:02:44 Sixth business idea: Right hand, assistance for solopreneurs
Thu, December 14, 2023
Greg interviews Eric Ries, author of "The Lean Startup" and founder of The Long Term Stock Exchange. They talk about how to test business ideas, why businesses with a social mission will outperform, and opportunities in AI. ►►Subscribe to Greg's weekly newsletter for insights on community, creators, and commerce. You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckoutstudio.ck.page/ FIND GREG ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberga LINKS FOR THIS EPISODE: Production Team: https://PodFlow.com ERIC RIES: Eric Ries's Newsletter: https://theleanstartup.com Long-Term Stock Exchange (LTSE): https://ltse.com Lean Startup Corporate Training and Events: https://leanstartup.co X: https://twitter.com/ericries LinkedIn: https://www.linkedin.com/in/eries/ TIMESTAMPS: 00:34 Concept of AI companies being funded differently 02:06 Longevity of wrapper AI startups and platform wars 07:16 Benefits of creating viral startups 11:07 Idea of buying non-AI startups and adding AI capabilities 14:08 Approaches to quickly understand customer needs in a new space 21:41 Eric's point about companies doing the right thing and the importance of trust 36:23 First Business Idea: Religion startup - HQ trivia meets a church 37:08 Second Business Idea: Social network for gig workers 38:31 Third Business Idea: AI accountability bots
Thu, November 30, 2023
Greg interviews Dru Riley, founder of Trends.vc, a newsletter and community for founders interested in new business ideas and markets. They talk about growing newsletter subscribers, opportunities for "faceless" YouTube channels built using AI, systemizing companies, and more. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce. You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckoutstudio.ck.page/ FIND GREG ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberga LINKS FOR THIS EPISODE: Production Team: https://PodFlow.com Dru Riley: • Company site: https://trends.vc • Personal site: https://druriley.com • X: https://twitter.com/DruRly • LinkedIn: https://www.linkedin.com/in/drurly/ TIMESTAMPS: 00:45 - Dru introduces Trends.vc 02:00 - Newsletter co-registration 04:45 - Newsletter metrics 07:15 - Jumping on new media formats 9:08 - "Faceless" YouTube channels 16:15 - Examples of faceless channels 17:50 - Non-obvious ad sponsorship opportunities 23:00 - Custom GPTs 28:17 - Productizing execution 33:20 - Picking ideas to pursue
Thu, November 23, 2023
Greg interviews Dylan Jardon and Henry Belcaster, founders of Clipt.co, an explainer video and animation studio. They talk about starting a "hot girl agency," the challenges of monetizing YouTube content, and wanting fame versus staying anonymous, and more. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce. You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckoutstudio.ck.page/ FIND GREG ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberga LINKS FOR THIS EPISODE: Production Team: https://PodFlow.com Dylan's YouTube: https://www.youtube.com/@dylanjardon Dylan's X: https://twitter.com/DylanJardon Henry's YouTube: https://www.youtube.com/@HenryBelcaster Henry's X: https://twitter.com/HenryBelcaster Their newsletter: http://smartnonsense.com Timestamps: 1:15 - Hot girl idea 8:00 - Building audience 12:00 - Fame vs anonymity 16:45 - Getting recognized 19:50 - Long-term vision 24:00 - Greg's advice: focus 28:15 - Juggling ideas 31:00 - Clipt fees & costs 35:00 - Timeless inspiration
Thu, November 16, 2023
Greg interviews Nathan Barry, founder of ConvertKit, which makes email, automation, and monetization tools for creators. They talk about how to be interesting online, and different ways to monetize online content. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce. You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckoutstudio.ck.page/ FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberga LINKS FOR THIS EPISODE: Production Team: https://PodFlow.com Nathan Bary https://twitter.com/nathanbarry https://ConvertKit.com http://nathanbarry.com SHOW NOTES: 00:45 How to be interesting online 02:30 Combining education and entertainment 04:00 Storytelling for mundane stories 06:00 Improving comedy/storytelling skills 15:00 Video content spreads well 17:15 Studying comedy 19:30 Blending journeys and storytelling 21:45 Hiring out comedians 24:15 Learning monetization skills 27:00 Considering scalable business models 29:15 Running companies long-term 31:15 Building "skyscraper" products 34:00 Blending agencies and software
Thu, November 09, 2023
I'm joined by investor and entrepreneur Anthony "Pomp" Pompliano. Pomp hosts The Pomp Podcast, with over 50 million downloads, and writes a daily letter read by 250,000+ investors. We talk about Pomp's approach to building resilient media properties, thinking long-term, and his best book recommendations for internet business success. ►►Subscribe to my weekly newsletter for insights on community, creators and commerce. You'll also find out when new and exclusive episodes come out from Where It Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberga BOOKS POMP MENTIONED Unreasonable hospitality by John O'Leary The Successor by Lachlan Murdoch The 50th Law by Robert Greene and 50 Cent Zero to One by Peter Thiel Suleiman Ollian by Anonymous How to Get Rich by Felix Dennis Losing My Virginity by Richard Branson The Rise and Fall of American Growth by Robert J. Gordon Hidden Genius by Polina Marinova The Outsiders by Will Thorndike Elon Musk by Walter Isaacson Urgency by John P. Kotter The War of Art by Steven Pressfield Good Profit by Charles Koch LINKS FOR THIS EPISODE Production Team: https://podflow.com Pomp on Twitter: https://twitter.com/APompliano Pomp on YouTube: https://www.youtube.com/c/anthonypompliano Pomp's newsletter: https://pomp.substack.com SHOW NOTES 0:15 - Anthony's provocative dinners for hidden beliefs 01:45 - Climate change evidence not as compelling 02:30 - Scarcity of unique perspectives in newsletters 03:00 - Click rates over open rates for engagement 03:45 - Media as repetitive software 04:15 - Bay Area Times' visual newsletters 05:15 - Unique Bitcoin perspective in Truth for the Commoner 06:00 - Bay Area Times' rapid growth 07:00 - Open rates for brand awareness, click rates for direct response 08:15 - Agora's focus on ecommerce conversions 10:15 - Monetization through hedge funds 11:15 - Joe Rogan's podcast profitability 14:00 - Bay Area Times' positive industry news 15:00 - Profitability before monetization for Bay Area Times 18:15 - Small teams and revenue for entrepreneurs 20:15 - Small teams for greater profitability 21:15 - Studying media greats like Rupert Murdoch 26:15 - Podcasts for expertise sharing 29:00 - Economic freedom and financial security 32:00 - Impactful employment business 33:00 - Small acts making the world better 34:45 - Pomp's book recommendation
Thu, October 05, 2023
Today Greg is joined by New York Times Best-Selling Author, and Instagram Celebrity Yung Pueblo, whose real name is Diego Perez. In this episode, Greg and Diego talk about building an audience through meaningful writing, turning it into books, and using that influence to build companies that expand the vision expressed in writing that got it all started. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce. You'll also find out when new and exclusive episodes come out from Where It Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberga LINKS FOR THIS EPISODE Production Team: https://podflow.com Diego Perez / Yung Pueblo: https://yungpueblo.com http://instagram.com/yung_pueblo SHOW NOTES 02:45 - What compassionate venture means. 06:01 - How he thinks of each of his businesses - books, social media and venture capital 09:19 - How he thinks about building on other social platforms versus email? 12:45 - Comparing his business's structure to other writers' structures. 16:00 - Social media entrepreneurs he looks up to. 18:47 - Should I write a book? 21:54 - A comparison of getting published and self-publishing. 25:04 - The importance of the pen name Young Pueblo. 40:00 - How to learn meditation.
Thu, September 21, 2023
Today Greg is joined by Jay Clouse of Creator Science. In this episode, Greg and Jay talk about the upsides of cohort-based courses and what strategies Jay uses to achieve his 95% retention rate. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberga LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Jay Clouse https://twitter.com/jayclouse https://creatorscience.com/ SHOW NOTES 0:00 - Intro 5:40 - How Jay studies top creators 12:10 - Courses vs. Membership Community 19:30 - How Jay attracts audiences 24:20 - The secret dividends of viral posts 30:40 - Being a distributor vs. being an artist 43:30 - Why retention is the golden metric
Thu, September 14, 2023
Today Greg is joined by Julien Smith, the CEO of Practice, bestselling author of The Flinch , and executive coach. In this episode, Greg and Julien talk about the podcasts, books, and x/twitter feeds that entrepreneurs should be reading and following. They also explore why you should think of your life in seven-year increments. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberga LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Julien Smith https://twitter.com/julien http://juliensmith.com/ SHOW NOTES: 0:00 - Intro 7:27 - The Silicon Valley info diet 13:47 - The network multiplier of high quality content 20:35 - How to play the content long-game 30:56 - Think of you life in 7-year increments
Thu, September 07, 2023
Today Greg is joined by Michael Girdley--who's spent the last 30 years building a $100M+ holding company. In this episode, Greg and Michael talk about whether holding companies should take sexy VC money and how to be a decades-long player in a world of base hitters. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberga LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Michael Girdley https://twitter.com/girdley https://girdley.com/ SHOW NOTES: 0:00 - Intro 4:32 - Finding great businesses to buy 7:22 - Does Michael think Greg made a mistake by turning down $30M? 15:15 - Do this one thing before making a big decision 25:27 - Scalepath, EverthingMarketplaces.com, Reforge and other companies doing communities right 33:15 - The story behind Alamo Fireworks 44:58 - How Michael Girdley is playing the long game
Thu, August 31, 2023
Today Greg is joined by Phil Toronto, a Partner at Vayner/RSE. In this episode, Greg and Phil share their biggest cheat codes for saying 'yes' to the right kind of events and why being the person who brings others together is the biggest value add of all. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberga LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Phil Toronto https://twitter.com/philtoronto SHOW NOTES: 0:00 - Intro 5:16 - Say 'no' to networking events 11:06 - Greg says 'yes' to a Tony Robbins event 23:06 - The power of proximity to a big cultural events 27:00 - Be the host
Thu, August 17, 2023
Today Greg is joined by Nick Huber. In the last 9 months, Nick has co-founded 6 companies in addition to Bolt Storage. In this episode, Nick and Greg break down the inner workings of a personal holding company and how to grow it at max speed with minimal risk. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberga LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Nick Huber https://sweatystartup.com/ SHOW NOTES: 0:00 - Intro 3:23 - Twitter as a network accelerant 8:15 - Personal Holding Companies 101 12:10 - Buy vs. Build 20:22 - Nick asks Greg for constructive feedback 26:39 - Avoid mental overload as a multipreneur 30:27 - Substack vs. ConvertKit
Thu, August 10, 2023
Today Greg is joined by Chris Hutchins, the host of All the Hacks, a podcast to upgrade your life, money, and travel. In this episode, Greg and Chris talk about the best reason to start a podcast and how to grow it way beyond sponsorship revenue. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberga LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Chris Hutchins https://www.allthehacks.com/ SHOW NOTES: 0:00 - Intro 4:15 - How to launch a successful podcast 14:00 - How to think about listener data 21:03 - How to "hack" a profitable media company 37:19 - Social strategies for podcasters
Thu, August 03, 2023
Today Greg is joined by Nicolas Cole, the co-founder of Ship 30 for 30, a daily writing challenge. In this episode, Greg and Nicolas talk about how much money it really takes to be free and why it's better to be anonymously rich than it is to be internet famous with no customers. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberga LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Nicolas Cole: https://www.ship30for30.com/ https://twitter.com/Nicolascole77 SHOW NOTES: 0:00 - Intro 4:37 - Someone somewhere is working harder than you 12:48 - A mental model for competition 20:32 - How much money does it take to be "rich"? 30:51 - Status games
Thu, July 27, 2023
Today Greg is joined by Andy Ellwood, a startup operator, sales genius, and all-around curious human. In this episode, Greg and Andy talk about how curiosity increases your surface area for luck, why journaling is an underrated life skill, and why you should be growing your business, not your burn rate. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Andy Ellwood: https://www.andyellwood.com/ https://www.andyellwood.com/journalchallenge https://twitter.com/andyellwood SHOW NOTES: 0:00 - Intro 6:00 - Increasing your luck 16:30 - What religion tells us about community 26:40 - Journaling for creativity and clarity 39:25 - Grow your business, not your burn rate
Thu, July 20, 2023
Today Greg is joined by Jesse Pujji, the founder of Gateway X, a venture studio and holding company that builds and launches companies from scratch. In this episode, Greg asks Jesse how unfair advantages are gained and leveraged. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Jesse Pujji: https://twitter.com/jspujji https://www.gateway.xyz/ SHOW NOTES: 0:00 - Intro 5:00 - The truth about agencies 16:14 - Framework for a successful agency 22:09 - Unfair advantages 36:32 - When to quit 40:16 - Advice for multipreneurs
Thu, June 29, 2023
Today Greg is joined by Emma Lawler, the founder of Velvet, an infrastructure provider for cross-platform app authentication and monetization. In this episode, Greg and Emma talk about what trends are worth attention in an post-web3 world and why the Pick-and-Shovel Play could be the most exciting opportunity right now. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Emma Lawler: https://www.velvet.cash/ https://twitter.com/emmaryanlawler https://www.emmalawler.com/ SHOW NOTES: 0:00 - Intro 7:53 - Takeaways from working at The Skimm 18:45 - Business trends to pay attention to 33:56 - Why your should build a "boring" business
Thu, June 22, 2023
Today Greg is joined by Case Kenny, the host of New Mindset, Who Dis? and author of "That's Bold of You". In this episode, Greg asks Case how he was able to build a one-man content creator flywheel that involves a newsletter, SMS community, podcast, books and merch. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Case Kenny: https://twitter.com/thecasekenny https://newmindsetwhodis.com/ SHOW NOTES: 0:00 - Intro 1:32 - Turn a podcast into a content flywheel 10:55 - Mission + Rituals = Community 25:56 - Turn content into products
Thu, June 15, 2023
Today Greg is joined by Peter Shallard, The Shrink for Entrepreneurs. In this episode, they'll talk about conscious blind spots and cognitive biases particular to bootstrapped and venture-backed founders. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Peter Shallard: https://www.petershallard.com/ SHOW NOTES: 0:00 - Intro 4:47 - How to practice focus 16:12 - Bootrapped vs. Ventrure-backed mindsets 30:14 - The business of coaching
Thu, June 01, 2023
Today Greg is joined by Antonio Neves, the creator of the Man Morning Newsletter and community. In this episode, you'll hear how to build an IRL mastermind from nothing and the grittiness it takes to get into the most selective tribes in startupland. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Antonio Neves: https://theantonioneves.com/ https://twitter.com/TheAntonioNeves https://www.manmorning.com/ SHOW NOTES: 0:00 - Intro 13:22 - Why proximity is a tool 25:54 - The good, the bad, and the ugly of Man Morning 35:50 - Greg answers community questions
Thu, May 25, 2023
Today Greg is joined by Harry Campbell, the founder of The Rideshare Guy. In this episode, Greg finds out how Harry turned a blog into a media company that was built to sell. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Harry Campbell: https://twitter.com/TheRideshareGuy https://www.youtube.com/channel/UCCwyU2RqlalzpKIrUhYWHfw SHOW NOTES: 0:00 - Intro 2:55 - Branding and The Guy Mafia 9:52 - The Rideshare Guy business model 13:30 - Media businesses built to sell 27:06 - Harry's wisest words
Thu, May 18, 2023
Today Greg is joined by Roberto Nickson, the entrepreneur and designer building Eluna AI, Metav3rse & MV3. In this episode, Greg and Roberto talk about how to win the game of social media using AI. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Roberto Nickson: https://www.youtube.com/@RobertoNickson https://twitter.com/rpnickson SHOW NOTES: 0:00 - Intro 2:42 - Why you probably need an alt account 10:27 - Roberto's advice for new creators 19:26 - Go slow to go fast 30:33 - Roberto gazes into the AI crystal ball
Thu, May 11, 2023
Today Greg is joined by Austin Lieberman, an investor and content creator. In this episode, Greg and Austin talk about how to optimize YouTube content for creators at every level and why you don't need a massive audience to get the most upside. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Austin Lieberman: https://www.youtube.com/channel/UCLIFOsNlHA7ZjTrJDb2WQcw https://twitter.com/LiebermanAustin SHOW NOTES: 0:00 - Intro 3:48 - Why you should care about YouTube growth 15:42 - Figure out what works (and double-down) 25:04 - Subscribers: Ask who not how many 32:35 - Your videos are your product
Thu, May 04, 2023
Today Greg is joined by Late Checkout COO Theo Tabah. In this episode, Greg and Theo talk about the inner workings of Late Checkout. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Theo Tabah: https://www.linkedin.com/in/theotabah https://twitter.com/theotabah SHOW NOTES: 0:00 - Intro 3:21 - When to say no to projects 10:05 - Letting your team fail 15:43 - Building culture in a remote team 33:28 - Other companies as role models 37:50 - Theoisms to live by
Thu, April 27, 2023
Today Greg is answering burning questions from the audience. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com/
Thu, April 20, 2023
Today Greg is joined by DTC marketing legend Nik Sharma. In this episode, Nik and I look at the best and worst DTC brands on the internet. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Nik Sharma: https://www.nik.co/ https://twitter.com/mrsharma SHOW NOTES: 0:00 - Intro 6:17 - What The Honest Company is getting wrong 10:25 - A DTC brand that is getting it right (Cadence) 29:37 - Nik's favorite creator-led DTC brand (Rare Beauty)
Thu, April 13, 2023
Today Greg is joined by Harley Finkelstein, the President of Shopify. In this episode, Greg and Harley talk about growing up in a predominantly immigrant neighborhood in Canada, getting mentors and finding joie de vivre . ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Harley Finkelstein: https://www.shopify.com/ https://twitter.com/harleyf SHOW NOTES: 0:00 - Intro 5:49 - Growing up in Montreal as a Jewish Canadian 10:56 - Finding peers that inspire you 18:29 - The benefits of non-obvious mentors 26:06 - How to DM your heroes
Thu, April 06, 2023
Today Greg is joined by JT Barnett, a digital creator and founder of BarnettX and CreatorX, where he helps SMBs and Fortune 500 companies create content. In this episode, Greg and JT talk about viral growth versus slow growth, tools and workflows, and creators you should be following. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com JT Barnett: https://barnettx.com/jt https://www.tiktok.com/@jtbarnett SHOW NOTES: 0:00 - Intro 0:47 - TikTok trends vs TikTok storytelling 5:26 - How to think about branding 19:23 - Creators to watch 28:04 - Tools and workflows for short-form content 35:11 - JT's favorite creators and why
Thu, March 30, 2023
Today Greg is joined by Dave Rogenmoser. Dave is the co-founder of Jasper, a Y Combinator-backed, generative AI platform for business that helps teams create content 10X faster. In this episode, Greg and Dave talk about why AI isn't enough to be a business on its own. You still have to talk to customers, find a niche, and solve a problem. Find out how in this episode. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Dave Rogenmoser: https://twitter.com/daverogenmoser https://www.jasper.ai SHOW NOTES: 0:00 - Intro 2:34 - Should founders be paying attention to noise on Product Hunt, Twitter, etc? 15:26 - How to get started using AI tools 25:49 - Non-obvious niches to apply AI-first products 32:55 - Dave takes questions from the community
Thu, March 23, 2023
Today Greg is joined by Jackson Greathouse Fall, a designer and the creator of HustleGPT, an entrepreneurial AI. In this episode, Greg and Jackson talk about the tweet that changed Jackson's life overnight. And how to turn a 24-hour viral moment into a lifelong mission. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Jackson Greathouse Fall: https://twitter.com/jacksonfall SHOW NOTES: 0:00 - Intro 6:37 - Why this experiment went viral 12:06 - Current limitations to ChatGPT 22:17 - Making the most of a viral moment
Thu, March 16, 2023
Today Greg is joined by David Spinks, the founder of CMX and author of The Business of Belonging: How to Make Community Your Competitive Advantage . In this episode, Greg and David talk about sabbaticals, bots as community managers, and having a personal board of advisors. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com David Spinks: https://davidspinks.com https://twitter.com/DavidSpinks SHOW NOTES: 0:00 - Intro 0:50 - Sabbaticals: Why you should take one 7:55 - AI community managers 23:55 - Ethics around bots in communities 31:30 - What's next for David Spinks 34:50 - Advice from Seth Godin, Ryan Hoover, Scott Heiferman and others (sort of)
Thu, March 09, 2023
Today Greg is joined by Trung Phan. Trung is the co-host of the Not Investment Advice podcast and writes the SatPost newsletter. He was formerly the lead writer for the Hustle. In this episode, Greg and Trung talk about working at The Hustle, owning your distribution, and how to get the most out of ChatGPT. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Trung Phan: https://bearly.ai/ https://twitter.com/TrungTPhan SHOW NOTES: 0:00 - Intro 7:45 - Meet Trung Phan 14:50 - How Greg sold 5by to StumbleUpon 24:17 - Why you need a through line in your work/life 28:15 - The story behind Bearly.ai 35:30 - Competition vs. opportunity in AI 41:58 - How Greg used ChatGPT to get paid $109K 49:30 - Should TikTok be banned?
Thu, March 02, 2023
Today Greg is joined by Josh Dorkin, the founder of Bigger Pockets, a community helping millions of members learn how to invest in real estate. In this episode, Greg and Josh talk about Josh's (sometimes) cautionary tale about the grind of building a community out of nothing. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Josh Dorkin: https://www.biggerpockets.com/ https://twitter.com/jrdorkin SHOW NOTES 0:00 - Intro 1:00 - The story behind Bigger Pockets 12:40 - Building an audience vs. Building a community 15:45 - Biggest challenges of running a community 18:18 - Protecting your brand 23:00 - Responsible monetization 28:44 - Creating products 32:57 - You don't need to be an expert 41:32 - Stop comparing 47:47 - Josh's cautionary tale
Thu, February 23, 2023
Today Greg is joined by April MacLean, Late Checkout's community designer and fountain of wisdom on all things community. In this episode, Greg and April talk about 3 community-based products that have it figured out. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com April MacLean: https://www.aprilmaclean.com/ https://twitter.com/mizmaclean SHOW NOTES 0:00 - Intro 2:00 - Building a product community for nerds: Lomography 10:33 - Building a community-first product: View from My Window 13:14 - Facebook Groups. Yes or No? 31:10 - Community as the product: Common House 42:42 - Communities of practice
Thu, February 16, 2023
Today Greg is joined by Emerson Spartz, the founder of the viral media company Dose and the founder of MuggleNet, a Harry Potter fansite. In this episode, Greg and Emerson talk about how to become a super-learner and a high-impact billionaire. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Emerson Spartz: https://twitter.com/EmersonSpartz SHOW NOTES 0:00 - Intro 0:56 - Become a Super-learner 12:53 - Finding leverage points for new businesses 16:57 - How Emerson sees AI 29:19 - The AI effect on individual identity and culture 39:24 - How to make money with AI
Thu, February 09, 2023
Today Greg is joined by Danny Postma, a full-stack developer whose build AI apps like This Model Does Not Exist, Profile Picture AI and Headlime which was acquired by Conversion.ai in 2020. In this episode, Greg and Danny talk about app ideas powered by AI that could make millions in the next five years. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Danny Postma: https://www.postcrafts.com/ https://twitter.com/dannypostmaa SHOW NOTES: 0:00 - Intro 0:11 - AI Generated Influencers 8:53 - Building AI tools as an indie hacker 16:30 - Case Study: Profilepicture.ai 18:46 - How to think about competition 27:00 - More AI app ideas
Thu, February 02, 2023
Today Greg is joined by Chris Josephs of Autopilot, an app that lets you automate your investment portfolio by copying top-notch traders like Nancy Pelosi and Warren Buffett. In this episode, Greg and Chris break down how Autopilot got to the top of the charts in the App Store by using memes to grow and audience. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Chris Josephs: https://joinautopilot.com/ https://twitter.com/Chrisjjosephs SHOW NOTES: 0:00 - Intro 6:53 - How memes made Autopilot a top ranked finance app 12:14 - A guide to using memes and pseudo-memes 28:00 - How to cross-channel your short form content 34:57 - Building a competition-proof product 42:00 - Chris's advice for building an audience from scratch
Thu, January 26, 2023
Today Greg is joined by Brent Beshore of Permanent Equity. In this episode, you'll learn why you don't need a Finance degree to generate wealth as an investor. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Brent Beshore: https://www.permanentequity.com https://twitter.com/BrentBeshore SHOW NOTES: 0:00 - Intro 1:07 - An argument for Annual Letters 4:10 - Permanent Equity 101 12:22 - Applying the Kaizen Approach 18:25 - How Brent values a business 25:58 - When should a founder sell? 29:06 - Advice for first-time investors 34:23 - How to be a better capital allocator
Thu, January 19, 2023
Today Greg is joined by the founders of Ship 30 for 30. In this episode, you'll hear how to stop worrying about being 'cringe' on Twitter and start developing a writing habit that pays off in your business and in your life. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com https://startwritingonline.com/ https://www.ship30for30.com/ Dickie Bush: https://twitter.com/dickiebush Nicolas Cole: https://twitter.com/Nicolascole77 SHOW NOTES: 0:00 - Intro 0:55 - How esports (and obsessive attention) helps in business 11:30 - Playing the Twitter game right 25:00 - How to start writing 27:00 - Pseudonymity 34:50 - Case Study: Ryan Holiday 41:45 - You're not special. The niche is special 45:48 - How to avoid doing too much
Thu, January 12, 2023
Today, Greg is joined by Sahil Lavingia, the founder of Gumroad. Sahil told himself he's going to start being totally honest in 2023 and he doesn't hold back in this conversation. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Sahil Lavingia: https://twitter.com/shl SHOW NOTES: 0:00 - Intro 4:22 - Where Sahil's brainpower is going in 2023 9:18 - Robots replacing humans (yes or no) 17:19 - The most valuable skillset 25:17 - The first step to becoming more technical 34:46 - How to get the life you really want 39:47 - How to beat inertia 44:14 - Clean up your information diet
Thu, January 05, 2023
In this episode, I talk about the biggest winners and losers in 2022 as well as my own personal biggest wins and loses. I'm speaking from the heart with this one and telling some stories I've never told before. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com SHOW NOTES: 0:00 - Intro 0:45 - Best Products Under $100 2:09 - Most Underrated Company of 2022 4:47 - Most Overrated Company of 2022 5:53 - The Best Decision I Made This Year 7:34 - The Worst Decision I Made This Year 8:51 - My Favorite YouTube Channels of 2022 12:51 - Billionaire of The Year 14:34 - Community of The Year 15:52 - The Best Investment I Made This Year 17:24 - The Worst Investment I Made This Year 19:12 - My Biggest Changed outlook in 2022 20:45 - What Am I Most Excited About for 2023?
Thu, December 29, 2022
Today, Greg is joined by Em Herrera, an investor at Night Ventures. In this conversation, Greg and Em talk about how content creators and startups can amplify each other through partnerships. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Emily Herrera: https://twitter.com/emilyhxrrera https://www.emilyherrera.com/ SHOW NOTES: 0:00 - Intro 4:14 - How creators can partner with VCs 14:04 - How Dunbar's Number applies to communities (Isenberg's Number) 16:28 - How creators can connect with younger audiences 30:50 - Should everyone be a part-time creator? 37:11 - The four types of creator businesses 52:30 - Compensation models for creator partnerships
Thu, December 22, 2022
►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Nick Huber: https://sweatystartup.com/ https://twitter.com/sweatystartup https://sweatystartup.substack.com/ https://boltstorage.com/ https://recostseg.com/ https://www.supportshepherd.com/ SHOW NOTES: 0:00 - Intro 2:36 - How to find a niche in real estate 16:04 - Finding sweaty startup opportunities 20:36 - Using real estate as a wealth multiplier 28:30 - Managing risk in real estate 33:00 - Turning a sweaty startup into a media company 49:40 - Advice for first-time sweaty startups
Thu, December 15, 2022
►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Austin Rief: https://twitter.com/austin_rief SHOW NOTES: 0:00 - Intro 3:54 - The verticalization of email 12:10 - Deconstructing the Mr. Beast content model 16:27 - The pros and cons of different newsletter categories 27:22 - Too niche or not niche enough? 33:00 - How to start a newsletter in 2023 35:20 - Newsletter monetization 42:17 - How Austin Rief thinks about AI and media businesses 44:37 - Can you be friends with the competition? 47:47 - Austin Rief peers into the crystal ball
Thu, December 08, 2022
Today, Greg is joined by Michael Karnjanaprakorn, the founder of Skillshare and Otis. He's now taking time off to think and write about life, money and personal holding companies. In this episode, Greg and Mike talk about the thing Mike is *most* uncomfortable talking about: money. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Michael Karnjanaprakorn: https://twitter.com/mikekarnj SHOW NOTES: 0:00 - Intro 1:12 - How much money does it take to be wealthy? 17:43 - The business of being a content creator 19:51 - How to choose a niche 31:00 - An argument for Personal Holding Companies 45:38 - Michael Karnjanaprakorn peers into the crystal ball
Wed, November 30, 2022
Today, Greg is joined by Ben Tossell, the founder of Makerpad, which democratized software development through no-code. In this episode Ben and Greg talk about how writers should be using AI to become more creative, more productive, and more efficient. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Ben Tossell: https://twitter.com/bentossell A SPECIAL THANKS TO OUR SPONSORS ►► This episode is brought to you by Retool. Retool is the fast way to build your own custom internal tools for your business. With a complete library of 100+ fully-featured, accessible UI components that you can drag and drop into any interface, Retool’s platform lets you build the custom internal tools your team needs, 10x faster. Thousands of teams at companies like Amazon, DoorDash, and NBC collaborate around custom-built Retool apps to operate faster and better. Also, teams of up to five can build Retool apps for free. We're huge fans of the product! If you want to learn more, go to https://retool.com/ ►► This episode is also brought to you by Athletic Greens. AG1 by Athletic Greens is incredible and we have been starting every day with it for several years. It’s just one scoop in 8-12 oz. of water each morning, and you're getting 75 high-quality vitamins, whole-food sourced ingredients, probiotics, and adaptogens to help you start your day right. It's one daily habit that supports gut health, supports the immune system, recovery, energy, and focus! Right now, Athletic Greens is giving you a free 1 year supply of immune-supporting Vitamin D and 5 free travel packs with your first purchase. Take ownership of your health today by going to https://athleticgreens.com/wih SHOW NOTES: 0:00 - Intro 0:54 - Ben's take on no-code 6:00 - Why creatives shouldn't fear AI 9:00 - Ways creatives can use AI 21:08 - How to integrate AI into your writing process 32:52 - Social implications of AI 40:00 - Ben Tossell peers into the crystal ball
Wed, November 23, 2022
Are you ready for the next iteration of Where It Happens? Greg Isenberg is now the host of the podcast, which will be focused on catching up with incredible guests at the intersection of community, commerce, and content. Today, Greg is joined by Jack Butcher, the founder of Visualize Value, which offers community and content for building independent income on the internet. In this episode Jack tells Greg how he pivoted from the chaos of running an agency to building products for a community he understood. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Jack Butcher: https://twitter.com/jackbutcher A SPECIAL THANKS TO OUR SPONSORS ►► This episode is brought to you by Retool. Retool is the fast way to build your own custom internal tools for your business. With a complete library of 100+ fully-featured, accessible UI components that you can drag and drop into any interface, Retool’s platform lets you build the custom internal tools your team needs, 10x faster. Thousands of teams at companies like Amazon, DoorDash, and NBC collaborate around custom-built Retool apps to operate faster and better. Also, teams of up to five can build Retool apps for free. We're huge fans of the product! If you want to learn more, go to https://retool.com/ ►► This episode is also brought to you by Athletic Greens. AG1 by Athletic Greens is incredible and we have been starting every day with it for several years. It’s just one scoop in 8-12 oz. of water each morning, and you're getting 75 high-quality vitamins, whole-food sourced ingredients, probiotics, and adaptogens to help you start your day right. It's one daily habit that supports gut health, supports the immune system, recovery, energy, and focus! Right now, Athletic Greens is giving you a free 1 year supply of immune-supporting Vitamin D and 5 free travel packs with your first purchase. Take ownership of your health today by going to https://athleticgreens.com/wih
Wed, November 16, 2022
Are you ready for the next iteration of Where It Happens? Greg Isenberg is now the host of the podcast, which will be focused on catching up with incredible guests at the intersection of community, commerce, and content. Today, Greg is joined by David Perell, writer and founder of Write of Passage, where students learn a step-by-step method for publishing quality content and distributing ideas, leading to unexpected opportunities and increased serendipity in their work and life. In this episode, we chat about building Write of Passage, Religion, Walt Disney and more. A SPECIAL THANKS TO OUR SPONSORS ►► This episode is brought to you by Retool. Retool is the fast way to build your own custom internal tools for your business. With a complete library of 100+ fully-featured, accessible UI components that you can drag and drop into any interface, Retool’s platform lets you build the custom internal tools your team needs, 10x faster. Thousands of teams at companies like Amazon, DoorDash, and NBC collaborate around custom-built Retool apps to operate faster and better. Also, teams of up to five can build Retool apps for free. We're huge fans of the product! If you want to learn more, go to https://retool.com/ ►► This episode is also brought to you by Athletic Greens. AG1 by Athletic Greens is incredible and we have been starting every day with it for several years. It’s just one scoop in 8-12 oz. of water each morning, and you're getting 75 high-quality vitamins, whole-food sourced ingredients, probiotics, and adaptogens to help you start your day right. It's one daily habit that supports gut health, supports the immune system, recovery, energy, and focus! Right now, Athletic Greens is giving you a free 1 year supply of immune-supporting Vitamin D and 5 free travel packs with your first purchase. Take ownership of your health today by going to https://athleticgreens.com/wih ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com David Perell: <a href="https://twitter.com/david_perel
Tue, October 11, 2022
Are you ready for the next iteration of Where It Happens? Greg Isenberg is now the host of the podcast, which will be focused on catching up with incredible guests at the intersection of community, commerce, and content. Today, Greg is joined by Danny Trinh, a new product designer at Snapchat, who learned to build with Greg through shared suffering and triumphs. Together they share the importance of maintaining a beginner's mindset, offer their lessons learned for the next generation, and explain why the best advice can be to trust your gut. A SPECIAL THANKS TO OUR SPONSORS ►► This episode is brought to you by Retool. Retool is the fast way to build your own custom internal tools for your business. With a complete library of 100+ fully-featured, accessible UI components that you can drag and drop into any interface, Retool’s platform lets you build the custom internal tools your team needs, 10x faster. Thousands of teams at companies like Amazon, DoorDash, and NBC collaborate around custom-built Retool apps to operate faster and better. Also, teams of up to five can build Retool apps for free. We're huge fans of the product! If you want to learn more, go to https://retool.com/ ►► This episode is also brought to you by Athletic Greens. AG1 by Athletic Greens is incredible and we have been starting every day with it for several years. It’s just one scoop in 8-12 oz. of water each morning, and you're getting 75 high-quality vitamins, whole-food sourced ingredients, probiotics, and adaptogens to help you start your day right. It's one daily habit that supports gut health, supports the immune system, recovery, energy, and focus! Right now, Athletic Greens is giving you a free 1 year supply of immune-supporting Vitamin D and 5 free travel packs with your first purchase. Take ownership of your health today by going to https://athleticgreens.com/wih ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Danny Trinh: https://twitter.com/dtrinh <
Thu, September 22, 2022
Why are you waiting to build your community? In today's episode, we explain why the time is now to start creating, share the five tests to prove community exists, share how to have community members engage with one another, and so much more. Hosts Sahil Bloom & Greg Isenberg, are joined by Natalie Ellis, a self-taught entrepreneur who bootstrapped her way to a community-based company that generates over $6 million per year in recurring revenue. You won't want to miss this episode. ►► Want more community? Learn more here: http://trwih.com A SPECIAL THANKS TO OUR SPONSOR ►► This episode is brought to you by Retool https://retool.com/ Retool is the fast way to build your own custom internal tools for your business. With a complete library of 100+ fully-featured, accessible UI components that you can drag and drop into any interface, Retool’s platform lets you build the custom internal tools your team needs, 10x faster. Thousands of teams at companies like Amazon, DoorDash, and NBC collaborate around custom-built Retool apps to operate faster and better. Also, teams of up to five can build Retool apps for free. We're huge fans of the product! If you want to learn more, go to https://retool.com/ LINKS FOR THIS EPISODE: Natalie Ellis: https://twitter.com/natalieellis91 Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985 SHOW NOTES 00:00 Sneak Peek 00:57 Loving Cold Exposure 05:36 Why Start-Ups are like Ice baths 07:30 Natalie’s First “Little” Business 13:57 Creating Products from Community 17:47 Community VS Audience 23:05 Generating Engagement & Creating Culture 28:40 The Messy Middle 37:50 Content to Grow, Build, or Sell 41:00 Optimizing Funnels and Adding Value 46:46 Building and Safeguarding the BossBabe Brand 54:05 The Laws for Community Building 58:50
Thu, September 15, 2022
Are you watching your window of opportunity pass by? Today we share why you need to start now to create success, explore the lessons you will learn the hard way, and unpack how YouTube continues to disrupt industries. Hosts Sahil Bloom and Greg Isenberg are joined by Harley Morenstein, another member of the “Montreal Mafia,” who created the YouTube sensation Epic Meal Time. Together they discuss how the internet has shrunk the window of acceptability, offer advice on why content creators must check their egos, and share how false starts lead to future success. ►► Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSOR ►► This episode is brought to you by Athletic Greens https://athleticgreens.com/wih AG1 by Athletic Greens is incredible and we have been starting every day with it for several years. It’s just one scoop in 8-12 oz. of water each morning, and you're getting 75 high-quality vitamins, whole-food sourced ingredients, probiotics, and adaptogens to help you start your day right. It's one daily habit that supports gut health, supports the immune system, recovery, energy, and focus! Right now, Athletic Greens is giving you a free 1 year supply of immune-supporting Vitamin D and 5 free travel packs with your first purchase. Take ownership of your health today by going to https://athleticgreens.com/wih LINKS FOR THIS EPISODE: Harley Morenstein: https://twitter.com/HarleyPlays Epic Meal Time: https://www.youtube.com/epicmealtime Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985 SHOW NOTES 00:00 Sneak Peek 00:54 Twitter Beef Introductions 04:35 Proposing Tomorrow’s Future 08:08 The Window of Acceptability 10:47 Starting Epic Meal Time 20:30 Monetizing Youtube <
Thu, September 08, 2022
Are you being honest with yourself? In today’s episode, we get vulnerable while sharing how upbringing impacts entrepreneurship, unpack why mental health is critical for businesses, and share the importance of embracing vulnerability. Host Sahil Bloom is joined by guest Andy Dunn, the co-founder of Bonobos, and the author of Burn Rate . Together they discuss the five buckets of wealth, share why you need to accept when you're wrong, and finally, they place their bets on the future of Direct-to-consumer brands in the bear market. ►► Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSOR ►► This episode is brought to you by Wealthfront , a saving and investing app that can help you earn more on your money and build wealth for your future. The Wealthfront Cash Account grows your savings at 2% APY, and offers unlimited, fee-free transfers to your external accounts — plus, a ton of other features that help you optimize your cash. So, if your money is earning less anywhere else, now might be a good time to make a move. Wealthfront is offering Where it Happens listeners a free $50 bonus with a $500 initial deposit to a new Cash Account. Go to wealthfront.com/Happens to claim your $50 and start growing your savings. Cash account is offered by Wealthfront Brokerage LLC, Member of FINRA/SIPC. Wealthfront Brokerage is not a bank. We convey funds to partner banks who accept and maintain deposits, provide the interest rate, and provide FDIC insurance. Rate is subject to change. Investment management and advisory services--which are not FDIC insured--are provided by Wealthfront Advisers LLC (“Wealthfront Advisers”), an SEC-registered investment adviser. THIS EPISODE Andy Dunn: https://twitter.com/dunn Burn Rate: https://www.burnratebook.com/ Sahil Bloom: https://twitter.com/SahilBloom Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985 SHOW NOTES 00:00 Sneak Peek 01:00 Introducing Andy Dunn’s Map of Reality <p
Thu, September 01, 2022
Are you ready to buy the business that will finance your future? Today we share the secret to generating wealth through acquisitions, explain why you need to invest for the long term, and teach the art of the deal. Hosts Sahil Bloom and Greg Isenberg are joined by the founders of Enduring Ventures, Xavier Helgesen and Sieva Kozinsky, who are building the modern Berkshire Hathaway. Xavier and Sieva share the origin stories that shaped them into blue-collar entrepreneurs and explain why QSBS creates limitless economic opportunities in America. Finally, Sahil and Greg share what they believe to be the best businesses in the world and ask for your help to break down their unit economics. ►► Want more community? Learn more here: http://trwih.com THIS EPISODE Sieva Kozinsky: https://twitter.com/SievaKozinsky Xavier Helgesen: https://twitter.com/xavierhelgesen Enduring Ventures: https://www.enduring.ventures/ Better World Books: https://www.betterworldbooks.com/ ZOLA Electric: https://zolaelectric.com/ Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985 SHOW NOTES 00:21 Xavier’s Origin Story 06:01 Xavier’s 2nd Company 07:58 Better World Books & Zola Electric 12:12 Sieva’s Immigrant Origin Story 15:20 What is Enduring Ventures? 23:44 A Search Fund on Steroids 30:20 Patience is Key 33:58 Where Buffet is Right & Wrong 39:24 Great Companies = Great Narratives 43:21 Buying Businesses that Power America 45:40 Financing the Deal 51:40 QSBS Matters 54:25 Xavier’s Advise 59:30 Sieva’s Scaffolding Story 1:03:06 The Best Business’s in the World
Thu, August 25, 2022
How do you lose millions, hire hundreds, raise millions, and sell companies by 30? Today Sahil Bloom and Greg Isenberg unpack why VC & PR can both save you and kill you, share why the greatest entrepreneurs live slowly, divulge the secret to winning every negotiation, and unpack Greg's viral tweet around building startups. Later in the episode, our hosts are joined by Tom McLeod, the 5x serial entrepreneur who helped build over 15 profitable iPhone apps. He is now solving the problem of how to bring museums into the Web3 world. Together they explain how to bring the culture and community of art into the future while simultaneously increasing the adoption of Web3 by all generations. ►► Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSOR ►► This episode is brought to you by Athletic Greens https://athleticgreens.com/wih AG1 by Athletic Greens is incredible and we have been starting every day with it for several years. It’s just one scoop in 8-12 oz. of water each morning, and you're getting 75 high-quality vitamins, whole-food sourced ingredients, probiotics, and adaptogens to help you start your day right. It's one daily habit that supports gut health, supports the immune system, recovery, energy, and focus! Right now, Athletic Greens is giving you a free 1 year supply of immune-supporting Vitamin D and 5 free travel packs with your first purchase. Take ownership of your health today by going to https://athleticgreens.com/wih LINKS FOR THIS EPISODE: Greg's Guide To Building Startups Tweet: https://twitter.com/gregisenberg/status/1540735241706504192 Tom McLeod: https://twitter.com/tmcleod3 Arkive: https://arkive.net/ Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985 </p
Thu, August 18, 2022
Do you have what it takes to grow your investments from good to great? Today we share why Web3 will be the best investment in your lifetime, explain how India is the future of the internet, and explore the depth of knowledge needed to trade successfully. Hosts Sahil Bloom and Greg Isenberg are joined by guest Raoul Pal, a former Goldman Sachs investment banker turned entrepreneur, who founded Real Vision and Exponential Age Asset Management. Raoul divulges the secret to becoming a special investor, explains why you need to stay true to your convictions (especially in a bear market), and shares his vision for the future of the financial world. ►► Want more community? Learn more here: http://trwih.com THIS EPISODE Raoul Pal: https://twitter.com/RaoulGMI Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985 SHOW NOTES 01:23 How Raoul Pal Introduced Sahil 05:25 Raoul Pal’s Origin Story & Building His Brand 9:54 Unique Ability Matters for People & Funds 13:22 The Depth of Knowledge Needed to Trade 16:45 Investor Psychology 17:44 The Best & Worst Trade Raoul’s Career 23:51 Trust Your Gut 27:20 How Your Geographic Location Helps or Hurts You 29:26 Investing for the Future 32:33 India is the Future of the Internet 36:06 The Exponential Age 40:26 What does the digital world look like in 20 years? 46:20 Space is Closer Than We Think 52:50 Why Raoul Pal is All-In on Web3 59:36 Can You Tokenize Politics and Religion
Thu, August 11, 2022
Are you stuck creating on the couch? In today's episode, we explain how one small group can change the world, debate whether these people need to meet in real life, and Delian shares why he feels start-ups must hire based on merit. Hosts Sahil Bloom and Greg Isenberg are joined by guest Delian Asparouhov, principal at the Founders Fund and co-founder of Varda. Delian explains the secret to running a billion-dollar fund while simultaneously launching his first company, shares his take on where the venture world is headed and explains how China is taking control with TikTok. ►► Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSOR ►► This episode is brought to you by Wealthfront , a saving and investing app that can help you earn more on your money and build wealth for your future. The Wealthfront Cash Account grows your savings at 1.40% APY, and offers unlimited, fee-free transfers to your external accounts — plus, a ton of other features that help you optimize your cash. So, if your money is earning less anywhere else, now might be a good time to make a move. Wealthfront is offering Where it Happens listeners a free $50 bonus with a $500 initial deposit to a new Cash Account. Go to wealthfront.com/Happens to claim your $50 and start growing your savings. Cash account is offered by Wealthfront Brokerage LLC, Member of FINRA/SIPC. Wealthfront Brokerage is not a bank. We convey funds to partner banks who accept and maintain deposits, provide the interest rate, and provide FDIC insurance. Rate is subject to change. Investment management and advisory services--which are not FDIC insured--are provided by Wealthfront Advisers LLC (“Wealthfront Advisers”), an SEC-registered investment adviser. THIS EPISODE Delian Asparouhov: https://twitter.com/zebulgar Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985 SHOW NOTES 00:00 Sneak Peek 01:11 Welcoming Delian<
Thu, August 04, 2022
Is your content holding you back? In today's episode, we explain why authenticity is critical to the future of content creation, share how to overcome burnout, and divulge the secret to being the G.O.A.T at everything you do! Sahil Bloom and Greg Isenberg are joined by guest Tom Green, host of the first real podcast and a world-class comedian. Tom explains how to take your audience on a journey, shares the future of podcasting, and offers insight from his personal experience for the next generation of creators. ►► Want more community? Learn more here: http://trwih.com SHOW NOTES 00:53 Welcoming the Canadian Legend: Tom Green 02:34 Embrace Your Authenticity (& Weirdness) 06:52 Media has Changed the Way People Create 08:39 Create Where You Can Be the Best 15:00 Taking Your Audience on a Journey 21:40 Being The Future of Digital Creation 29:32 Talking TO your Audience; not At the Audience 31:54 How Covid Changed Hollywood 35:37 Create in Your Own Pond 39:38 Talking Fishing 40:54 Tom’s Secret to Overcoming Burnout: Nature 45:46 Being Overwhelmed by City Life 48:26 Silence is Scary (But Necessary) 51: 07 Tom’s Creative Future: His Past? 53:30 Tom Green’s Life in Reverse 55:30 Where to Find Tom Green 58:19 Thanks for Listening THIS EPISODE Tom Green: https://twitter.com/tomgreenlive Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ FIND US ONLINE Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
Thu, July 28, 2022
Are you ready to start angel investing? In today's episode, we share the secret to creating long-term wealth, explain how to become a “sophisticated” investor, and discuss the downsides of crypto. Hosts Sahil Bloom and Greg Isenberg are joined by guest Jason Calacanis, the creator behind the All-In Podcast, a serial angel investor, and a leading entrepreneurial author. Jason explains the entrance costs to investing, shares why people need to validate their research, and then everyone places their bets on this week's “hot” stocks. ►► Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSORS ►► This episode is brought to you by Wealthfront , a saving and investing app that can help you earn more on your money and build wealth for your future. The Wealthfront Cash Account grows your savings at 1.40% APY, and offers unlimited, fee-free transfers to your external accounts — plus, a ton of other features that help you optimize your cash. So, if your money is earning less anywhere else, now might be a good time to make a move. Wealthfront is offering Where it Happens listeners a free $50 bonus with a $500 initial deposit to a new Cash Account. Go to wealthfront.com/Happens to claim your $50 and start growing your savings. Cash account is offered by Wealthfront Brokerage LLC, Member of FINRA/SIPC. Wealthfront Brokerage is not a bank. We convey funds to partner banks who accept and maintain deposits, provide the interest rate, and provide FDIC insurance. Rate is subject to change. Investment management and advisory services--which are not FDIC insured--are provided by Wealthfront Advisers LLC (“Wealthfront Advisers”), an SEC-registered investment adviser. ►► Did you know that one of the top reasons startups fail is bad hiring decisions? People can be unpredictable. And developers can be unpredicted, as well. Let Lemon.io take care of hiring your software engineers. They have a hand-picked roster of engineers from Europe, and we recommend them to companies we work with. Sign up at lemon.io/room for 15% off for the first 4 weeks. FROM THIS EPISODE Jason Calacanis https://twitter.com/Jason Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ CONNECT WITH US Newsletter: https://trwih.com Twitter: https://twitter.com/_trwih Instagram: <a href="https://ww
Thu, July 21, 2022
Crypto is still the future, are you in or out? Today we discuss why the crypto market needed a reset, explain how to hack back your creativity, and divulge the secret to picking investments in a down market. Hosts Greg Isenberg and Sahil Bloom are joined by guest Li Jin, the mastermind behind the “passion economy,” the co-founder of Variant, and a fundraising savant, who was able to raise her first fund during the onset of the pandemic. Li shares the lesson investors (hopefully) learned from the fall of 3 Arrows Capital, Sahil depicts why creators must have passion for the products they build, and Greg shares the pitch story that is every founder's worst nightmare. ►► Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSORS ►► Competition for great talent is more brutal than ever. To be able to hire better and faster, you need a trusted source of pre-vetted candidates. Lemon.io is a place like that. They have a network of engineers from Europe and Latin America, and every candidate has already been tested and interviewed by their team. So, how is it different from hiring on your own? • You can have an engineer start working on your project within a week instead of months • You don’t waste your time on candidates that are not qualified • You’ll have easy access to global talent without having to go through dozens of job boards • And finally, it’s more affordable than hiring local talent. Sign up at https://lemon.io/room and get your 15% off for the first 4 weeks of work with a developer. ►► This episode is also brought to you by LMNT ( http://DrinkLMNT.com/HAPPENS ). LMNT is a delicious electrolyte drink mix with all of the things you need and none of the junk. It contains a science-backed electrolyte ratio: 1000 mg sodium, 200 mg potassium, 60 mg magnesium. LMNT can help prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency. It tastes amazing and is great after a workout or one too many drinks :) Right now LMNT is offering our listeners a free sample pack with any order. That’s 8 single serving packets FREE with any LMNT order. Get yours at http://drinklmnt.com/HAPPENS . And it’s so good they have a no questions asked refund policy but you won’t need it. THIS EPISODE Li Jin: https://twitter.com/ljin18 Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: <a href="https://penname.co/"
Thu, July 14, 2022
Will the Metaverse replace the internet? Today's guest brings in a diverse background at the intersection of technology, society, and creativity to help us answer this question and sort the signal from the noise. In this episode, we explore the secret to success, examine how the Metaverse will revolutionize the world, and predict just how this new world will look. Host Sahil Bloom is joined by guest Matthew Ball; the CEO of Epyllion, a managing partner at Ball Metaverse Research, and a thought leader on all things Metaverse. Matthew explains why the worlds smartest are building in Meta, shares what he looks at for investments and founders, and divulges secrets from his new book “The Metaverse: And How it Will Revolutionize the World. ” ►► Join our email list at http://trwih.com SPECIAL THANKS TO OUR SPONSOR Competition for great talent is more brutal than ever. To be able to hire better and faster, you need a trusted source of pre-vetted candidates. Lemon.io is a place like that. They have a network of engineers from Europe and Latin America, and every candidate has been already tested and interviewed by their team. So, how is it different from hiring on your own? • You can have an engineer start working on your project within a week instead of months • You don’t waste your time on candidates that are not qualified • You’ll have easy access to global talent without having to go through dozens of job boards • And finally, it’s more affordable than hiring local talent. Sign up at https://lemon.io/room and get your 15% off for the first 4 weeks of work with a developer. THIS EPISODE Matthew Ball: https://twitter.com/ballmatthew Sahil Bloom: https://twitter.com/SahilBloom Production & Marketing Team: https://penname.co/ FIND US ONLINE Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
Thu, July 07, 2022
Are you trying to grow your side project from hobby to profession? In today’s episode we examine how building has changed in 2022, share why so many entrepreneurs fall into the same trap, and divulge the secret to scaling a profitable business without VC funding. Hosts Sahil Bloom and Greg Isenberg are joined by guest Noah Kagan, CEO and founder of AppSumo, who was able to build his company with negative Net Working Capital. Noah shares the critical mistakes that led him to succeed, offers insights into where the next era of entrepreneurs will come from, and explains why everyone needs a personal “council of wise men.” ►► Join our email list at http://trwih.com SPECIAL THANKS TO OUR SPONSORS ►► This episode is also brought to you by LMNT ( http://DrinkLMNT.com/HAPPENS ). LMNT is a delicious electrolyte drink mix with all of the things you need and none of the junk. It contains a science-backed electrolyte ratio: 1000 mg sodium, 200 mg potassium, 60 mg magnesium. LMNT can help prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency. It tastes amazing and is great after a workout or one too many drinks :) Right now LMNT is offering our listeners a free sample pack with any order. That’s 8 single serving packets FREE with any LMNT order. Get yours at http://drinklmnt.com/HAPPENS . And it’s so good they have a no questions asked refund policy but you won’t need it. ►► This episode is brought to you by Fundrise. Fundrise is on a mission to use technology to build a better financial system for the individual. With over $2.4B AUM and 250k active investors, it’s the largest direct-to-investor real estate investor platform in America. Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to www.fundrise.com/room THIS EPISODE Noah Kagan: https://twitter.com/noahkagan Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: ht
Thu, June 30, 2022
Are you or your business stuck between a rock and a hard place? In today’s episode, we explore why suffering actually makes you stronger, divulge the secret to getting your business started, and share how you can make your own luck. Hosts Sahil Bloom and Greg Isenberg are joined by guest Julien Smith , a NYT bestselling author turned founder ( Practice.do | Breather ), who raised more than $250M for his first venture. Julien shares his personal underdog story, how entrepreneurship is never as perfect as it seems, and offers insights into what allowed him to find happiness in both his life and career. ►► Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSORS ►► This episode is brought to you by Lemon.io . Did you know that one of the top reasons startups fail is bad hiring decisions? People can be unpredictable. And developers can be unpredicted, as well. Let Lemon.io take care of hiring your software engineers. They have a hand-picked roster of engineers from Europe, and we recommend them to companies we work with. Sign up at https://lemon.io/room for 15% off for the first 4 weeks. ►► This episode is brought to you by Fundrise . Fundrise is on a mission to use technology to build a better financial system for the individual. With over $2.4B AUM and 250k active investors, it’s the largest direct-to-investor real estate investor platform in America. Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to www.fundrise.com/room THIS EPISODE Julien Smith: https://twitter.com/julien Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: <a href="https://podcasts.apple.com/us/podcast/
Thu, June 23, 2022
Storytelling is the future of the brand building. How are you telling your story? In this episode, we explore what today's successful companies have in common, why brand is everything, and how to create a network from scratch. Hosts Sahil Bloom & Greg Isenberg are joined by guest Nick Saltarelli, an experienced entrepreneur and co-founder at Midday Squares, the brand that gave the world functional chocolate. Nick is unapologetically himself, and today he offers his raw insight into why everyone should be learning from mentors, how success comes to those that follow their hearts, and his hack to expedite the fundraising process. ►► Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSORS ►► Competition for great talent is more brutal than ever. To be able to hire better and faster, you need a trusted source of pre-vetted candidates. Lemon.io is a place like that. They have a network of engineers from Europe and Latin America, and every candidate has been already tested and interviewed by their team. So, how is it different from hiring on your own? • You can have an engineer start working on your project within a week instead of months • You don’t waste your time on candidates that are not qualified • You’ll have easy access to global talent without having to go through dozens of job boards • And finally, it’s more affordable than hiring local talent. Sign up at https://lemon.io/room and get your 15% off for the first 4 weeks of work with a developer. ►► LMNT is a delicious electrolyte drink mix with all of the things you need and none of the junk. It contains a science-backed electrolyte ratio: 1000 mg sodium, 200 mg potassium, 60 mg magnesium. LMNT can help prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency. It tastes amazing and is great after a workout or one too many drinks :) Right now LMNT is offering our listeners a free sample pack with any order. That’s 8 single serving packets FREE with any LMNT order. Get yours at http://drinklmnt.com/HAPPENS . And it’s so good they have a no questions asked refund policy but you won’t need it. THIS EPISODE Nick Saltarelli: https://twitter.com/nicksalto Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: <a href="https://www.instagram.c
Fri, June 17, 2022
Web 3.0 is the future, ready or not; are you? In today’s episode, we explain how Twitter increases earning & job potential, the ways Web 3 is revolutionizing the fitness and insurance industries, and why young people need to follow their interests and then double down. Hosts Sahil Bloom and Greg Isenberg are joined by guest Gaby Goldberg, who has become a pioneer in crypto, an expert in Web 3, and one of the earliest investors in The Chernin Group (TCG), all by the age of 23. Today Gaby shares the personal experiences that led her down the crypto rabbit hole, why young professionals are all in on Web 3, and shares the next generations biggest predictions for the future. ►► Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSORS ►► This episode is brought to you by Lemon.io. Did you know that one of the top reasons startups fail is bad hiring decisions? People can be unpredictable. And developers can be unpredicted, as well. Let Lemon.io take care of hiring your software engineers. They have a hand-picked roster of engineers from Europe, and we recommend them to companies we work with. Sign up at lemon.io/room for 15% off for the first 4 weeks. ►► This episode is also brought to you by LMNT ( http://DrinkLMNT.com/HAPPENS ). LMNT is a delicious electrolyte drink mix with all of the things you need and none of the junk. It contains a science-backed electrolyte ratio: 1000 mg sodium, 200 mg potassium, 60 mg magnesium. LMNT can help prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency. It tastes amazing and is great after a workout or one too many drinks :) Right now LMNT is offering our listeners a free sample pack with any order. That’s 8 single serving packets FREE with any LMNT order. Get yours at http://drinklmnt.com/HAPPENS . And it’s so good they have a no questions asked refund policy but you won’t need it. THIS EPISODE Gaby Goldberg: https://twitter.com/gaby_goldberg Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: <a href="https://open.spotify.com/s
Fri, June 10, 2022
Do you trust your gut? In today’s episode, we explore how the world's most disruptive innovations begin with just one small insight, share why successful founders need to embrace their niche, and why the best products & brands always seem obvious in hindsight. Hosts Sahil Bloom and Greg Isenberg are joined by Ryan Hoover, the builder who gave us Product Hunt and now runs Weekend Fund, an early-stage VC committed to “backing your next favorite thing.” Ryan is a serial entrepreneur and deep thinker who offers unprecedented insight into the future of fundraising and how one can generate wealth from hustle alone in this episode. ►► Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSORS ►► This episode is brought to you by Fundrise. Fundrise is on a mission to use technology to build a better financial system for the individual. With over $2.4B AUM and 250k active investors, it’s the largest direct-to-investor real estate investor platform in America. Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to www.fundrise.com/room ►► This episode is also brought to you by LMNT ( http://DrinkLMNT.com/HAPPENS ). LMNT is a delicious electrolyte drink mix with all of the things you need and none of the junk. It contains a science-backed electrolyte ratio: 1000 mg sodium, 200 mg potassium, 60 mg magnesium. LMNT can help prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency. It tastes amazing and is great after a workout or one too many drinks :) Right now LMNT is offering our listeners a free sample pack with any order. That’s 8 single serving packets FREE with any LMNT order. Get yours at http://drinklmnt.com/HAPPENS . And it’s so good they have a no questions asked refund policy but you won’t need it. THIS EPISODE Ryan Hoover: https://twitter.com/rrhoover Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: <a href="https://open.spotify.com/sh
Thu, June 02, 2022
The best way to predict the future is to help invent it. That's exactly what today's guest is doing as the founder and managing director of Lux Capital, where he invests in emerging science and technology ventures at the outermost edges of what is possible. Josh Wolfe (@wolfejosh), renowned Forbes journalist and visionary thinker, joins us on the show to share why we should question everything, how modern stressors differ from those our ancestors faced, the 3 important "M's" in life, and some future advancements to look forward to (like the digitization of human scent). Josh is incredible, and it's safe to say there's something for everyone in this episode. ►► Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSORS ►► This episode is brought to you by Fundrise. Fundrise is on a mission to use technology to build a better financial system for the individual. With over $2.4B AUM and 250k active investors, it’s the largest direct-to-investor real estate investor platform in America. Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to www.fundrise.com/room ►► This episode is also brought to you by LMNT ( http://DrinkLMNT.com/HAPPENS ). LMNT is a delicious electrolyte drink mix with all of the things you need and none of the junk. It contains a science-backed electrolyte ratio: 1000 mg sodium, 200 mg potassium, 60 mg magnesium. LMNT can help prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency. It tastes amazing and is great after a workout or one too many drinks :) Right now LMNT is offering our listeners a free sample pack with any order. That’s 8 single serving packets FREE with any LMNT order. Get yours at http://drinklmnt.com/HAPPENS . And it’s so good they have a no questions asked refund policy but you won’t need it. THIS EPISODE Josh Wolfe: https://twitter.com/wolfejosh Sahil Bloom: https://twitter.com/SahilBloom Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3
Thu, May 26, 2022
Are you a founder at heart but afraid to act? Today we explore how to build a scalable venture, the best way to create arbitrage in the market, and why the time is now to start your start-up. Hosts Sahil Bloom and Greg Isenberg are joined by Val Kateyev, an immigrant turned serial entrepreneur who built his first company to $30M, all before his 20th birthday and from his parent's basement. Val offers his personal insight into how technology has expedited the timeline of creating a company, the industries that are ripe for innovation, and how leveraging debt could be the future of start-up funding. ►► Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSORS ►► Riverside ( https://riverside.fm/?via=wih ) is our go-to platform to record studio-quality podcasts or videos. We use it for all of our episodes of Where It Happens. Their secret sauce is the ability to record locally, which means you get uncompressed audio and video that works even if your WiFi isn’t cooperating. Once you’re done recording, it’s so easy to edit and download all of your files. To get 15% off your plan, use code HAPPENS at https://riverside.fm/?via=wih ►► This episode is brought to you by Fundrise. Fundrise is on a mission to use technology to build a better financial system for the individual. With over $2.4B AUM and 250k active investors, it’s the largest direct-to-investor real estate investor platform in America. Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to www.fundrise.com/room THIS EPISODE Val Katayev: https://twitter.com/ValKatayev Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
Thu, May 19, 2022
Does dopamine have you hooked on tech? If you find yourself unable to put down the phone, it may be time for a detox. Entrepreneur and investor Andrew Wilkinson walks us through his personal addiction and how getting off the grid for a technological rehab helped him bring back his inner fire. Andrew is a father, original thinker, and co-founder of Tiny, a not so tiny company that buys internet businesses. He joins hosts Sahil Bloom and Greg Isenberg to explore creative boredom, original thinking, building your board of personal advisors, and humans inability to manage risk. SPECIAL THANKS TO OUR SPONSORS ►► This episode is brought to you by Fundrise . Fundrise is on a mission to use technology to build a better financial system for the individual. With over $2.4B AUM and 250k active investors, it’s the largest direct-to-investor real estate investor platform in America.Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to fundrise.com/room . ►► This episode is brought to you by LMNT . LMNT is a delicious electrolyte drink mix with all of the things you need and none of the junk. It contains a science-backed electrolyte ratio: 1000 mg sodium, 200 mg potassium, 60 mg magnesium. LMNT can help prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency. It tastes amazing and is great after a workout or one too many drinks :) Right now LMNT is offering our listeners a free sample pack with any order. That’s 8 single serving packets FREE with any LMNT order. Get yours at DrinkLMNT.com/HAPPENS . And it’s so good they have a no questions asked refund policy but you won’t need it. ►► Want more community? Learn more here: http://trwih.com THIS EPISODE Andrew Wilkinson: https://twitter.com/awilkinson Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: <a href="https://open.spotify.com/show
Thu, May 12, 2022
Do advanced civilizations exist? Can psychedelics help us better understand ourselves? What goes on in Elon's mind? Can one episode answer all of these questions? When Tim Urban is the guest that's exactly what happens. Tim is an incredible writer known for his blog, Wait But Why, which has gained the respect of some of the world's brightest minds, including Elon Musk. He joins host Sahil Bloom to help answer many deep questions, including evidence that explains our place in the universe. SPECIAL THANKS TO OUR SPONSORS ►► Riverside is our go-to platform to record studio-quality podcasts or videos. We use it for all of our episodes of Where It Happens. Their secret sauce is the ability to record locally, which means you get uncompressed audio and video that works even if your WiFi isn’t cooperating. Once you’re done recording, it’s so easy to edit and download all of your files. To get 15% off your plan, use code HAPPENS at https://riverside.fm/?via=wih ►► This episode is brought to you by Fundrise . Fundrise is on a mission to use technology to build a better financial system for the individual. With over $2.4B AUM and 250k active investors, it’s the largest direct-to-investor real estate investor platform in America. Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to www.fundrise.com/room ►► Want more community? Learn more here: http://trwih.com THIS EPISODE Tim Urban: https://twitter.com/waitbutwhy Sahil Bloom: https://twitter.com/SahilBloom Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
Thu, May 05, 2022
There’s a giant opportunity in helping older adults live a more vibrant, empowering life throughout their later years. Today we’re joined by John Zapolski, the founder and CEO of Alive Ventures, to better understand that opportunity. John is dedicated to building products and services that cater to older adults, and has developed a co-design system that allows them to be part of the process. On this episode we cover the future of smart wallets, Bing’s search engine, Greg’s security deposit business idea, and then bring in John to discuss several startup ideas geared towards older adults. Interested in developing these startup ideas further? Join us in the Discord. ►► Want more community? Learn more here: http://trwih.com THIS EPISODE John Zapolski: https://twitter.com/jzapolski Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985 SPECIAL THANKS TO OUR SPONSORS This episode is also brought to you by MarketerHire. MarketerHire provides on-demand access to pre-vetted, top-tier marketers who can freelance as much or as little as needed. They’ve made it easy to hire great marketers. With pre-vetted talent and expert hand-matching, you can add a proven marketer to your team in less than a week. Go to marketerhire.com to learn more.a
Tue, May 03, 2022
What does the future of Twitter look like as it transitions to a private company? Sriram Krishnan joined us on the pod to explore that question. Sriram is a general partner at Andreessen Horowitz and host of "The Good Time Show.” With a focus on investing in crypto and web3, he brings a unique perspective to help us understand the shifting social media landscape. In this episode, we also cover the crashing stock market, Aku World’s $33 million mistake, and receive valuable advice from our guest on raising capital. ►► Want more community? Learn more here: http://trwih.com THIS EPISODE Sriram Krishnan: https://twitter.com/sriramk Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985 SPECIAL THANKS TO OUR SPONSORS This episode is also brought to you by MarketerHire. MarketerHire provides on-demand access to pre-vetted, top-tier marketers who can freelance as much or as little as needed. They’ve made it easy to hire great marketers. With pre-vetted talent and expert hand-matching, you can add a proven marketer to your team in less than a week. Go to marketerhire.com to learn more.
Thu, April 28, 2022
Morgan Housel ( @morganhouse l) sits down with host Sahil Bloom for a deep dive on money and success. Morgan shares the powerful story of how he went from a 20-year-old with an 8th-grade education to a distinguished writer and partner at The Collaborative Fund. We also cover humility, independence, and insecurity. Three assets that have helped drive Morgan's success, as well as financial caution and the importance of over-preparedness. ►► Want more community? Learn more here: http://trwih.com THIS EPISODE Morgan Housel: https://twitter.com/morganhousel Sahil Bloom: https://twitter.com/SahilBloom Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985 SPECIAL THANKS TO OUR SPONSORS 🌟 This episode is brought to you by LEX. We’re always looking for breakthrough businesses. And, our audience has repeatedly asked how they can invest in commercial real estate. Lex is the easy answer. LEX turns individual buildings into public stocks via IPO, so you can invest, trade, and manage your own portfolio of high-quality commercial real estate. It’s so simple to get started today. Sign up for free at https://www.lex-markets.com/room and get a $50 bonus exclusively for our audience when you deposit at least $500. It’s a no-brainer. 🌟 This episode is brought to you by ButcherBox. If you love high-quality meat and fish we can’t recommend them enough. We personally love their NY strips at the moment. Right now they are offering free ground beef for life and $10 off your first order. But this offer only lasts until Saturday at 11:59 PM EST. Use the code ROOM at checkout and make sure to go to butcherbox.com/room to get the offer.
Thu, April 21, 2022
Today's guest shows the power of community by sharing a personal story of how Discord changed the trajectory of his life. Jiho (@Jihoz_Axie), the Co-Founder of Axie Infinity, tells the story of how he went from community manager to C-Level Executive at Axie Infinity. As the co-founder of one of the most successful play-to-earn games to date, Jiho has tons of knowledge about NFTs and video games. He joins us on the pod to discuss the player-owned economy, the new GDP, and the value of crypto money markets. An important note: We recorded this episode before the Axie Infinity hack. So while we wish we could’ve brought it up with Jiho, it happened prior to the incident. However, we discussed takeaways on the Axie Infinity hack in our episode with Danny Trinh. ►► Want more community? Learn more here: http://trwih.com THIS EPISODE Jiho: https://twitter.com/Jihoz_Axie Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985 SPECIAL THANKS TO OUR SPONSORS ►► This episode is brought to you by ButcherBox. If you love high-quality meat and fish we can’t recommend them enough. We personally love their NY strips at the moment. Right now they are offering free ground beef for life and $10 off your first order. But this offer only lasts until Saturday at 11:59 PM EST. Use the code ROOM at checkout and make sure to go to butcherbox.com/room to get the offer. ►► This episode is also brought to you by MarketerHire. MarketerHire provides on-demand access to pre-vetted, top-tier marketers who can freelance as much or as little as needed. They’ve made it easy to hire great marketers. With pre-vetted talent and expert hand-matching, you can add a proven marketer to your team in less than a week. Go to marketerhire.com t
Thu, April 14, 2022
Brand storytelling is the future of marketing. In today’s digital society, businesses need to get creative to connect with their audience and truly pull at their heartstrings. Danny Trinh (@dtrinh), Design, New Platforms at Snap and consumer social legend, is our go-to guy when it comes to understanding social behavior. Danny joins us today for a fun conversation that takes us from Mike Posner’s crazy rattlesnake story to degenerate hackers, consumer hype cycles, consumer nostalgia, and the importance of storytelling. ►► Want more community? Learn more here: http://trwih.com THIS EPISODE Danny Trinh: https://twitter.com/dtrinh Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985 SPECIAL THANKS TO OUR SPONSORS ►► This episode is brought to you by Outer. Spring is in the air in both NYC and Miami, and we can’t get enough of our Outer outdoor furniture. Their furniture looks incredible and is durable. Personally, we love the Outdoor Loveseat. Right now for our audience exclusively they are offering $300 off any product + free shipping until May 1. This is one of the most generous offers of any sponsor we’ve had. Did we mention they have a 2-week free trial? Go to https://www.liveouter.com/room to get the deal. ►►This episode is also brought to you by MarketerHire. MarketerHire provides on-demand access to pre-vetted, top-tier marketers who can freelance as much or as little as needed. They’ve made it easy to hire great marketers. With pre-vetted talent and expert hand-matching, you can add a proven marketer to your team in less than a week. Go to marketerhire.com to learn more.
Thu, April 07, 2022
In this episode we dive deep on the Terra LUNA Ponzi debate, then bring in guest Ndamukong Suh to pick his brain on lessons from his multifaceted career. Ndamukong began his career as a Nebraska football player and has gone on to play in the NFL, where he is one of the highest-paid defensive players in NFL history. He is also an investor, engineer, developer, entrepreneur, and father. Known for his aggressive style of play, Ndamukong explains his relationships with his competitors and how his personality changes off the field. We also cover his story of befriending Warren Buffet, his meditation and mindfulness practices, and the importance of respect. ►► Want more community? Learn more here: http://trwih.com THIS EPISODE Ndamukong Suh: https://twitter.com/NdamukongSuh Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985 Suh and Buffet Arm Wrestling: https://thesource.com/2015/05/04/warren-buffett-beats-ndamukong-suh-in-a-arm-wrestling-match/ SPECIAL THANKS TO OUR SPONSORS ►► This episode is brought to you by LEX. We’re always looking for breakthrough businesses. And, our audience has repeatedly asked how they can invest in commercial real estate. Lex is the easy answer. LEX turns individual buildings into public stocks via IPO, so you can invest, trade, and manage your own portfolio of high-quality commercial real estate. It’s so simple to get started today. Sign up for free at https://www.lex-markets.com/room and get a $50 bonus exclusively for our audience when you deposit at least $500. It’s a no-brainer. ►► This episode is also brought to you by Outer. Spring is in the air in both NYC and Miami, and we can’t get enough of our Outer outdoor furniture. Their furniture looks incredible and is durable. Personally, we love t
Thu, March 31, 2022
What does the future of gaming look like on the blockchain? We’re joined by a leader in the space Ryan Wyatt (@Fwiz). He’s the former global head of gaming partnerships at Google and head of gaming at YouTube, where he also led their virtual and augmented reality business. Wyatt now serves as the CEO of Polygon Studios. In this episode of Where It Happens, Ryan discusses his path from high school gamer to successful businessman, the future of blockchain gaming, and the power behind play-to-earn. ►► Want more community? Learn more here: http://trwih.com THIS EPISODE Ryan Wyatt: https://twitter.com/Fwiz Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985 SPECIAL THANKS TO OUR SPONSORS ►► This episode is brought to you by Outer. Spring is in the air in both NYC and Miami, and we can’t get enough of our Outer outdoor furniture. Their furniture looks incredible and is durable. Personally, we love the Outdoor Loveseat. Right now for our audience exclusively they are offering $300 off any product + free shipping until May 1. This is one of the most generous offers of any sponsor we’ve had. Did we mention they have a 2-week free trial? Go to https://www.liveouter.com/room to get the deal. ►► This episode is also brought to you by LEX. We’re always looking for breakthrough businesses. And, our audience has repeatedly asked how they can invest in commercial real estate. Lex is the easy answer. LEX turns individual buildings into public stocks via IPO, so you can invest, trade, and manage your own portfolio of high-quality commercial real estate. It’s so simple to get started today. Sign up for free at https://www.lex-markets.com/room and get a $50 bonus exclusively for our audience when you deposit at least $500. It’s a no-brainer.
Thu, March 24, 2022
Can a billion-dollar business be built remotely? You don't need to guess if it can happen. For more than 15 years -- long before coronavirus forced work from home for just about everyone -- Matt Mullenweg (@photomatt) was trailblazing the remote work movement as the founding developer at WordPress. Today, the platform powers approximately 30 percent of the entire internet, and its businesses employ more than 1100 people across 60 countries. In this episode of Where It Happens, Matt discusses the future of work, why a distributed workforce is the most effective way to build a company (if you do it right), how you can manifest serendipity and influence better outcomes. Want more community? Learn more here: http://trwih.com THIS EPISODE Matt Mullenweg: https://twitter.com/photomatt Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985 SPECIAL THANKS TO OUR SPONSORS 🌟 This episode is brought to you by LEX. We’re always looking for breakthrough businesses. And, our audience has repeatedly asked how they can invest in commercial real estate. Lex is the easy answer. LEX turns individual buildings into public stocks via IPO, so you can invest, trade, and manage your own portfolio of high-quality commercial real estate. It’s so simple to get started today. Sign up for free at https://www.lex-markets.com/room and get a $50 bonus exclusively for our audience when you deposit at least $500. It’s a no-brainer. 🌟 This episode is also brought to you by Outer. Spring is in the air in both NYC and Miami, and we can’t get enough of our Outer outdoor furniture. Their furniture looks incredible and is durable. Personally, we love the Outdoor Loveseat. Right now for our audience exclusively they are offering $300 off any product + free shipping until May 1. This is one of the most generous offers of any sponsor we’ve had. Did we mention they h
Thu, March 17, 2022
Codie Sanchez is no stranger to thinking outside the box. The founder of Contrarian Thinking and Managing Partner at Entourage Effect Capital, she shares her path from traditional finance to founder and investor with more than 100,000 newsletter subscribers. In the last 12 years, she’s bought and sold more than 60 businesses and now runs a portfolio of 26 companies. On this episode of Where It Happens, Codie joins hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) to explore arbitrage business opportunities, the SBA loan “hack,” and the massive upside of scaling unsexy businesses. Want more community? Learn more here: http://trwih.com THIS EPISODE Codie Sanchez: https://twitter.com/Codie_Sanchez Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985 SPECIAL THANKS TO OUR SPONSOR This episode is brought to you by Beam. We can’t get enough of their Dream Powder. We both personally take this before bed a few times a week and wake up refreshed in the morning. Their nano-CBD helps improve your body’s ability to absorb CBD, making their product the perfect supplement before you go to bed. And now Beam is offering $20 off any order of $75 or more with the code ROOM at beamorganics.com/room .
Fri, March 11, 2022
What does it take to build a successful bootstrapped business? Michael Martocci (@MichaelMartocci) is the right person to ask. The Founder and CEO of SwagUp grew his bootstrapped brand to more than 8-figures in revenue in just 3 years. On this episode of Where It Happens, Michael shares how to overcome the zero-to-one hurdles, finance secrets, and why he believes bootstrapping is the right way to build your startup before seeking venture capital. Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSORS This episode is brought to you by Tegus. Tegus is the fastest way for investors and M&A teams to learn everything they want to know about a company, all from an on-demand digital platform. Tegus is the most extensive source of instantly-available 1:1 conversations between investors and experts, covering companies from the seed stage to the public markets. Just log in for instant access to 25,000+ transcripts. They are offering you a free 2-week trial at https://tegus.co/room . This episode is also brought to you by OpenPhone. OpenPhone is an all-in-one business phone system that can help your startup look more credible—and it works right from your existing smartphone or computer. Each phone number comes with its own inbox for managing calls, texts, and voicemails together—making it easy to keep track of every conversation. Sign up and start using your new business number in minutes. Visit https://www.openphone.co/room to save 20% on your first six months.
Thu, March 03, 2022
David Friedberg (@friedberg), founder and CEO of The Production Board (TPB), is working to reimagine global systems in order to solve some of the biggest sustainability problems we face today. He joins hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) to explain why the best path forward is using the latest science and technology innovations to meet the trends of human desire and consumption. An extreme optimist, Dave shares his positive outlook on scientific iteration, the changing brand landscape, and how Cana is revolutionizing the bottled beverage industry. Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSOR This episode is brought to you by Beam. We can’t get enough of their Dream Powder. We both personally take this before bed a few times a week and wake up refreshed in the morning. Their nano-CBD helps improve your body’s ability to absorb CBD, making their product the perfect supplement before you go to bed. And now Beam is offering $20 off any order of $75 or more with the code ROOM at www.beamorganics.com/room .
Tue, February 22, 2022
What could you do if you had access to 50 million people? Nuseir Yassin, the creator of Nas Daily and Nas Academy, is the perfect person to answer that question. Today's guest went from Venmo employee to YouTube star incredibly fast. His secret? The ability to assess personality-market fit and determine the likelihood of virality. In this episode, hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) explore the future of the creator economy, a cool mental health service for social media personalities, and why the value of creators is only beginning to scratch the surface. Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSORS This episode is brought to you by Tegus. Tegus is the fastest way for investors and M&A teams to learn everything they want to know about a company, all from an on-demand digital platform. Tegus is the most extensive source of instantly-available 1:1 conversations between investors and experts, covering companies from the seed stage to the public markets. Just log in for instant access to 25,000+ transcripts. They are offering you a free 2-week trial at www.tegus.co/room . This episode is also brought to you by OpenPhone. OpenPhone is an all-in-one business phone system that can help your startup look more credible—and it works right from your existing smartphone or computer. Each phone number comes with its own inbox for managing calls, texts, and voicemails together—making it easy to keep track of every conversation. Sign up and start using your new business number in minutes. Visit www.OpenPhone.co/room to save 20% on your first six months.
Fri, February 18, 2022
Is bitcoin a religion? It might sound like a joke, but cryptocurrency is unlocking a whole new world of opportunity and wealth creation. In this episode of Where It Happens, Meltem Demirors (@melt_dem) explores whether the institutions of the future will look like the institutions of the past. Hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) discuss the different ways that the Web3 movement is challenging traditional organizational structures, and how the role of community will influence the businesses of the future. Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSORS This episode is brought to you by Tegus. Tegus is the fastest way for investors and M&A teams to learn everything they want to know about a company, all from an on-demand digital platform. Tegus is the most extensive source of instantly-available 1:1 conversations between investors and experts, covering companies from the seed stage to the public markets. Just log in for instant access to 25,000+ transcripts. They are offering you a free 2-week trial at tegus.co/room . This episode is also brought to you by Beam. We can’t get enough of their Dream Powder. We both personally take this before bed a few times a week and wake up refreshed in the morning. Their nano-CBD helps improve your body’s ability to absorb CBD, making their product the perfect supplement before you go to bed. And now Beam is offering $20 off any order of $75 or more with the code ROOM at beamorganics.com/room .
Tue, February 15, 2022
When Meta lost more than $230 billion almost overnight many people questioned -- is Meta done? On this episode of Where It Happens, former Meta employee Nikita Bier (@nikitabier) joins hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) to explore if Meta can recover and how it might happen. They also explore decentralized mobile networks, the future of music, and how Web2 and Web3 can co-exist. Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSORS Copy: This episode is brought to you by Beam. We can’t get enough of their Dream Powder. We both personally take this before bed a few times a week and wake up refreshed in the morning. Their nano-CBD helps improve your body’s ability to absorb CBD, making their product the perfect supplement before you go to bed. And now Beam is offering $20 off any order of $75 or more with the code ROOM at beamorganics.com/room . This episode is also brought to you by OpenPhone. OpenPhone is an all-in-one business phone system that can help your startup look more credible—and it works right from your existing smartphone or computer. Each phone number comes with its own inbox for managing calls, texts, and voicemails together—making it easy to keep track of every conversation. Sign up and start using your new business number in minutes. Visit OpenPhone.co/room to save 20% on your first six months.
Thu, February 10, 2022
Shopify has changed e-commerce forever. And, if you're willing to listen closely enough, you can borrow part of their DNA to accelerate your own entrepreneurial success. On this episode of Where It Happens, Shopify President Harley Finkelstein shares how he created his own luck to become involved with Shopify, how NFTs are changing the future of entrepreneurship, and how media will never be the same. Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSORS This episode is brought to you by Tegus. Tegus is the fastest way for investors and M&A teams to learn everything they want to know about a company, all from an on-demand digital platform. Tegus is the most extensive source of instantly-available 1:1 conversations between investors and experts, covering companies from the seed stage to the public markets. Just log in for instant access to 25,000+ transcripts. They are offering you a free 2-week trial at tegus.co/room . This episode is also brought to you by OpenPhone. OpenPhone is an all-in-one business phone system that can help your startup look more credible—and it works right from your existing smartphone or computer. Each phone number comes with its own inbox for managing calls, texts, and voicemails together—making it easy to keep track of every conversation. Sign up and start using your new business number in minutes. Visit OpenPhone.co/room to save 20% on your first six months.
Thu, February 03, 2022
Sleep has never been sexier, but it wasn't always that way. On this episode of Where It Happens, Matteo Franceschetti (@m_franceschetti) joins hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) to discuss how he was able to transform a stale, outdated product into a hot category drawing interest from athletes and big investors. You'll hear stories about how they were able to win over Y Combinator and scale their business. If you want to make noise in a loud room, the episode explores models of disruption ranging from MSCHF to the one-and-only Elon Musk. Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSORS COMMONSTOCK https://commonstock.com/ Why settle for the old model of investing when new options offer you so much transparency to help you grow your wealth? Commonstock is the home of smart money and an innovative social media approach to investing. We both love the platform and have used it to enhance our financial strategy. Commonstock is a social media platform like Reddit, but it removes anonymity and adds transparency. The app lets you see what smart money investors are buying and selling – in real-time – all while letting you see their reason why. This way, you know whether investors have skin in the game, or whether they only talk a big game. It’s a great way to get insights that support your investing strategy. To learn more and sign-up today go to commonstock.com . CAPCHASE https://www.capchase.com/room Today’s show is sponsored by Capchase. Capchase is a new financing option for fast-growing startups. They are offering Where It Happens listeners .25% off their first draw, preferred onboarding, and more. Their main product Capchase Grow lets you tap into your future revenue today, meaning you can reinvest in your business faster. We love what they are offering to business owners. To learn more go to capchase.com/room
Thu, January 27, 2022
Scott Melker isn't your average crypto expert. Then again, crypto isn't exactly your average area of investing, which might explain his incredible knowledge and success in the space. On this episode, we invited The Wolf of All Streets onto Where It Happens to help predict the future of crypto, learn new investing approaches, and find out why diversification might be one of the most misunderstood pieces of investing advice. If you ever thought that maybe your window of opportunity has passed, Scott shows it's never too late to make a big splash. Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSOR BEAM beamorganics.com/room This episode is brought to you by Beam. We can’t get enough of their Dream Powder. We both personally take this before bed a few times a week and wake up refreshed in the morning. Their nano-CBD helps improve your body’s ability to absorb CBD, making their product the perfect supplement before you go to bed. And now Beam is offering $20 off any order of $75 or more with the code ROOM at beamorganics.com/room
Wed, January 19, 2022
Have you heard the story about the crypto founder who sold all his crypto for $10,000 only for it to be worth billions many years later? On this episode of Where It Happens, co-hosts Sahil Bloom ( @sahilbloom ) and Greg Isenberg ( @gregisenberg ) get to the bottom of one of the craziest stories by speaking directly with the co-creator of Dogecoin Billy Markus ( @BillyM2k ). He explains his early experiments in crypto, how he created Dogecoin, the truth about his famous sell, the future of cryptocurrencies, and a special message for Elon Musk. Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSORS COMMONSTOCK https://commonstock.com/ Why settle for the old model of investing when new options offer you so much transparency to help you grow your wealth? Commonstock is the home of smart money and an innovative social media approach to investing. We both love the platform and have used it to enhance our financial strategy. Commonstock is a social media platform like Reddit, but it removes anonymity and adds transparency. The app lets you see what smart money investors are buying and selling – in real-time – all while letting you see their reason why. This way, you know whether investors have skin in the game, or whether they only talk a big game. It’s a great way to get insights that support your investing strategy. To learn more and sign-up today go to commonstock.com . CAPCHASE https://www.capchase.com/room Today’s show is sponsored by Capchase. Capchase is a new financing option for fast-growing startups. They are offering Where It Happens listeners .25% off their first draw, preferred onboarding, and more. Their main product Capchase Grow lets you tap into your future revenue today, meaning you can reinvest in your business faster. We love what they are offering to business owners. To learn more go to capchase.com/room
Fri, January 14, 2022
Great leaders help develop game-changing brands. Kat Cole ( @KatColeATL ) knows this first-hand, having led Focus Brands as their President and COO, and now in her new role as President and COO of Athletic Greens. Her secret? She understands how to find the feedback, process it, and turn it into ideas that make teams and businesses stand out from the competition. In this episode, you'll learn the frameworks she uses to lead, opportunities she is excited about, and how to spot the best leaders. Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSORS COMMONSTOCK https://commonstock.com/ Why settle for the old model of investing when new options offer you so much transparency to help you grow your wealth? Commonstock is the home of smart money and an innovative social media approach to investing. We both love the platform and have used it to enhance our financial strategy. Commonstock is a social media platform like Reddit, but it removes anonymity and adds transparency. The app lets you see what smart money investors are buying and selling – in real-time – all while letting you see their reason why. This way, you know whether investors have skin in the game, or whether they only talk a big game. It’s a great way to get insights that support your investing strategy. To learn more and sign-up today go to commonstock.com . CAPCHASE https://www.capchase.com/room Today’s show is sponsored by Capchase. Capchase is a new financing option for fast-growing startups. They are offering Where It Happens listeners .25% off their first draw, preferred onboarding, and more. Their main product Capchase Grow lets you tap into your future revenue today, meaning you can reinvest in your business faster. We love what they are offering to business owners. To learn more go to capchase.com/room
Tue, January 11, 2022
How will work and life change in a material way over the next 5 years? That one line, written by guest Scott Belsky ( @scottbelsky ), was enough to get hosts Sahil Bloom ( @sahilbloom ) and Greg Isenberg ( @gregisenberg ) to immediately invite the successful entrepreneur and investor onto Where It Happens. But, what started as an exploration of exploding trends turned into a conversation that resulted in, at least, three potential game-changing business ideas. If you're looking to place bets on the future -- or create the next unicorn -- this podcast will leave you with endless opportunities. Want more community? Learn more here: http://trwih.co SPECIAL THANKS TO OUR SPONSORS CAPCHASE https://www.capchase.com/room Today’s show is sponsored by Capchase. Capchase is a new financing option for fast-growing startups. They are offering Where It Happens listeners .25% off their first draw, preferred onboarding, and more. Their main product Capchase Grow lets you tap into your future revenue today, meaning you can reinvest in your business faster. We love what they are offering to business owners. To learn more go to capchase.com/room COMMONSTOCK https://commonstock.com/ Why settle for the old model of investing when new options offer you so much transparency to help you grow your wealth? Commonstock is the home of smart money and an innovative social media approach to investing. We both love the platform and have used it to enhance our financial strategy. Commonstock is a social media platform like Reddit, but it removes anonymity and adds transparency. The app lets you see what smart money investors are buying and selling – in real-time – all while letting you see their reason why. This way, you know whether investors have skin in the game, or whether they only talk a big game. It’s a great way to get insights that support your investing strategy. To learn more and sign-up today go to commonstock.com .
Thu, January 06, 2022
Many people view Gary Vaynerchuk as a byproduct of his own energetic self-promotion. What they don't realize? Every big bet is highly calculated, and his excitement is a reflection of his absolute certainty. In this episode of Where It Happens, the serial entrepreneur, Chairman of VaynerX, and CEO of Vayner Media shares his research process for spotting trends, provides rules for getting more out of life, and breaks down why he's willing to bet that NFTs will be a success. Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSORS CAPCHASE https://www.capchase.com/room Today’s show is sponsored by Capchase. Capchase is a new financing option for fast-growing startups. They are offering Where It Happens listeners .25% off their first draw, preferred onboarding, and more. Their main product Capchase Grow lets you tap into your future revenue today, meaning you can reinvest in your business faster. We love what they are offering to business owners. To learn more go to capchase.com/room COMMONSTOCK https://commonstock.com/ Why settle for the old model of investing when new options offer you so much transparency to help you grow your wealth? Commonstock is the home of smart money and an innovative social media approach to investing. We both love the platform and have used it to enhance our financial strategy. Commonstock is a social media platform like Reddit, but it removes anonymity and adds transparency. The app lets you see what smart money investors are buying and selling – in real-time – all while letting you see their reason why. This way, you know whether investors have skin in the game, or whether they only talk a big game. It’s a great way to get insights that support your investing strategy. To learn more and sign-up today go to commonstock.com .
Thu, December 23, 2021
Web3 is here, but all of the ways it will change the way the world works is not yet fully understood. In this episode of Where It Happens, the OG of community, Alexis Ohanian ( @alexisohanian ), Founder of Reddit and Seven Seven Six joins the show to share his early lessons from Reddit, stories from Y Combinator, and why he's betting big on Web3 communities and technologies. While co-hosts Greg Isenberg ( @gregisenberg ) and Sahil Bloom ( @sahilbloom ) place their bets on the future, and explore the idea of "minimum viable community." Want more community? Learn more here: http://trwih.com FIND US ON SOCIAL Alexis Ohanian: https://twitter.com/alexisohanian Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ SPECIAL THANKS TO OUR SPONSORS MERCURY https://mercury.com/partner/rwih If you’re a founder, Mercury is the banking product you need. Traditional banking is broken. Everything from the UX to the complexity of the benefits you care about most. Mercury is disrupting the old model. They offer FDIC-insured bank accounts, virtual and physical debit cards, international and domestic wires that are free to send, 3-click payment flows, and more. We personally use Mercury for our business banking with the podcast and Sahil is an investor. Get started in minutes from anywhere. COMMONSTOCK https://commonstock.com/ Why settle for the old model of investing when new options offer you so much transparency to help you grow your wealth? Commonstock is the home of smart money and an innovative social media approach to investing. We both love the platform and have used it to enhance our financial strategy. Commonstock is a social media platform like Reddit, but it removes anonymity and adds transparency. The app lets you see what smart money investors are buying and selling – in real-time – all while letting you see their reason why. This way, you know whether investors have skin in the game, or whether they only talk a big game. It’s a great way to get insights that support your investing strategy. To learn more and sign-u
Fri, December 17, 2021
When things don't go your way, how do you react? On this episode of Where It Happens , former White House Director of Communications Anthony Scaramucci ( @Scaramucci ) joins the show to discuss how to turn bad situations into opportunities, the future of live events, and why he's bullish on crypto and Web3. Also, hosts Sahil Bloom ( @sahilbloom ) and Greg Isenberg ( @gregisenberg ) discuss their meme moments and whether it's time to reinvent The World's Fair. Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSORS FOUR SIGMATIC https://us.foursigmatic.com/room We do a lot of drinking on the show, and we need to balance it out with something a little healthier. That’s why we can’t get enough of [Four Sigmatic](https://us.foursigmatic.com/room). Our go tos are their Hot Cacao Mix with Reishi Mushroom and Sweet Vanilla Plant-Based Protein. The Hot Cacao is packed with 500mg of Reishi to help you relax before bed. And the plant-based protein is filled with 18g of protein per serving as well as 7 different functional mushrooms and adaptogens, making it the perfect post-workout recovery drink. They’re delicious and we can’t recommend them enough for your daily routine. And by the way, they’re a great holiday gift! As a subscriber to this newsletter, you can receive 15% off your order. Head to https://us.foursigmatic.com/room and enter the code “TheRoom” at checkout. EIGHT SLEEP https://www.eightsleep.com/whereithappens There’s still time to get an incredible gift for yourself or a loved one this holiday season. One of our favorite products of this entire year is the Eight Sleep Pod Pro Cover. We’ve both prioritized good sleep and haven’t found a better product on the market. The Pod Pro by Eight Sleep is the most advanced solution on the market for thermoregulation. It pairs dynamic cooling and heating with biometric tracking. With the Pod Pro Cover, you start sleeping as cool as 55°F or as hot as 110°F. It also splits your bed in half, so you can have a completely different temperature than your partner. The result: Eight Sleep users fall asleep up to 32% faster, reduce sleep interruptions by 40%, and get overall more restful sleep. As a subscriber, go to eightsleep.com/whereithappens to get up to $250 off. This deal will only be available for 2 weeks, so give the gift of better sleep today.
Tue, December 14, 2021
Are they really going to try to buy The X Games? On the last episode of Where It Happens, co-hosts Sahil Bloom ( @sahilbloom ) and Greg Isenberg ( @gregisenberg ) shared a plan to buy the X Games. Next thing you know, athletes and investors answered the call and wanted to bring the vision to life. In this special episode of Where It Happens, Sahil explores what’s next in order to turn this crazy idea into a reality. We also bring on a special guest, Sam Schwartzstein ( @schwartzsteins ) who helped reimagine the XFL to discuss further. Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSORS FOUR SIGMATIC https://us.foursigmatic.com/room We do a lot of drinking on the show, and we need to balance it out with something a little healthier. That’s why we can’t get enough of [Four Sigmatic](https://us.foursigmatic.com/room). Our go tos are their Hot Cacao Mix with Reishi Mushroom and Sweet Vanilla Plant-Based Protein. The Hot Cacao is packed with 500mg of Reishi to help you relax before bed. And the plant-based protein is filled with 18g of protein per serving as well as 7 different functional mushrooms and adaptogens, making it the perfect post-workout recovery drink. They’re delicious and we can’t recommend them enough for your daily routine. And by the way, they’re a great holiday gift! As a subscriber to this newsletter, you can receive 15% off your order. Head to https://us.foursigmatic.com/room and enter the code “TheRoom” at checkout. EIGHT SLEEP https://www.eightsleep.com/whereithappens There’s still time to get an incredible gift for yourself or a loved one this holiday season. One of our favorite products of this entire year is the Eight Sleep Pod Pro Cover. We’ve both prioritized good sleep and haven’t found a better product on the market. The Pod Pro by Eight Sleep is the most advanced solution on the market for thermoregulation. It pairs dynamic cooling and heating with biometric tracking. With the Pod Pro Cover, you start sleeping as cool as 55°F or as hot as 110°F. It also splits your bed in half, so you can have a completely different temperature than your partner. The result: Eight Sleep users fall asleep up to 32% faster, reduce sleep interruptions by 40%, and get overall more restful sleep. As a subscriber, go to eightsleep.com/whereithappens to get up to $250 off. This deal will only be available for 2 weeks, so give the gift of better
Fri, December 10, 2021
In a Web3 universe, anything is possible. In this episode of Where It Happens, hosts Sahil Bloom ( @sahilbloom ) and Greg Isenberg ( @gregisenberg ) put that belief to the test with an idea so big that they had to run it by someone legendary. They pitch Olympic icon Apolo Ohno ( @ApoloOhno ) on their idea to buy the X Games and how to take it to the next level. Other topics include reimagining the Olympics, Apolo's idea for an NFT Museum, and why it's important to escape your mental prison. Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSORS EIGHT SLEEP https://www.eightsleep.com/whereithappens There’s still time to get an incredible gift for yourself or a loved one this holiday season. One of our favorite products of this entire year is the Eight Sleep Pod Pro Cover. We’ve both prioritized good sleep and haven’t found a better product on the market. The Pod Pro by Eight Sleep is the most advanced solution on the market for thermoregulation. It pairs dynamic cooling and heating with biometric tracking. With the Pod Pro Cover, you start sleeping as cool as 55°F or as hot as 110°F. It also splits your bed in half, so you can have a completely different temperature than your partner. The result: Eight Sleep users fall asleep up to 32% faster, reduce sleep interruptions by 40%, and get overall more restful sleep. As a subscriber, go to eightsleep.com/whereithappens to get up to $250 off. This deal will only be available for 2 weeks, so give the gift of better sleep today. FOUR SIGMATIC https://us.foursigmatic.com/room We do a lot of drinking on the show, and we need to balance it out with something a little healthier. That’s why we can’t get enough of Four Sigmatic. Our go tos are their Hot Cacao Mix with Reishi Mushroom and Sweet Vanilla Plant-Based Protein. The Hot Cacao is packed with 500mg of Reishi to help you relax before bed. And the plant-based protein is filled with 18g of protein per serving as well as 7 different functional mushrooms and adaptogens, making it the perfect post-workout recovery drink. They’re delicious and we can’t recommend them enough for your daily routine. And by the way, they’re a great holiday gift! As a subscriber to this newsletter, you can receive 15% off your order. Head to https://us.foursigmatic.com/room and enter the code “TheRoom” at checkout.
Fri, December 03, 2021
Could listening to a podcast help you fund a business? In this episode of Where It Happens, co-host Sahil Bloom ( @sahilbloom ) makes an offer you might not be able to refuse. Guest Sam Parr ( @samparr ), the founder of The Hustle , joins the show and he’s bullish on the business of Picasso, while Greg ( @gregisenberg ) and Sahil are not so sure and are willing to make a bet. Other topics discussed include the future of concierge services, the reverse test framework, and the opportunities of owning a home and moving. Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSORS MERCURY https://mercury.com/partner/rwih If you’re a founder, Mercury is the banking product you need. Mercury offers FDIC-insured bank accounts, virtual & physical debit cards, international & domestic wires that are free to send, 3-click payment flows, and more. We personally use Mercury for our business banking with the podcast and Sahil is an investor. Get started in minutes from anywhere. CAPCHASE https://www.capchase.com/room Today’s show is sponsored by Capchase. Capchase is a new financing option for fast-growing startups. They are offering Where It Happens listeners .25% off their first draw, preferred onboarding, and more. Their main product Capchase Grow lets you tap into your future revenue today, meaning you can reinvest in your business faster. We love what they are offering to business owners. To learn more go to capchase.com/room
Wed, December 01, 2021
Jack Dorsey stepping down has created a pivotal moment in Twitter's history. Where do things go from here? Hosts Greg Isenberg ( @gregisenberg ) and Sahil Bloom ( @sahilbloom ) provide their takes on what can make Twitter take off. Part of the plan: they recommend giving the power to the people via a DAO. Want more community? Learn more here: http://trwih.com SPECIAL THANKS TO OUR SPONSORS CAPCHASE https://www.capchase.com/room Today’s show is sponsored by Capchase. Capchase is a new financing option for fast-growing startups. They are offering Where It Happens listeners .25% off their first draw, preferred onboarding, and more. Their main product Capchase Grow lets you tap into your future revenue today, meaning you can reinvest in your business faster. We love what they are offering to business owners. To learn more go to capchase.com/room MERCURY https://mercury.com/partner/rwih If you’re a founder, Mercury is the banking product you need. Mercury offers FDIC-insured bank accounts, virtual & physical debit cards, international & domestic wires that are free to send, 3-click payment flows, and more. We personally use Mercury for our business banking with the podcast and Sahil is an investor. Get started in minutes from anywhere.
Thu, November 18, 2021
Sometimes the best products don't start as products. On this episode of Where It Happens , Amanda Goetz ( @AmandaMGoetz ), founder of House of Wise, shares her amazing journey of building a community and creating products that are breaking the stigmas surrounding women's health. Hosts Greg Isenberg ( @gregisenberg ) and Sahil Bloom @sahilbloom ) explore a news concierge business and discuss the potential of the NSFW framework. Want to watch the episodes? Subscribe to our YouTube channel here. Want more community? Learn more here. Special thanks to our sponsors Mercury and AppSumo.
Thu, November 11, 2021
In the first episode of Where It Happens, Howard Lindzon ( @howardlindzon ) -- the man behind StockTwits and early Robinhood investor -- helps us rethink the financial industry, places big bets on Web3, and presents a new way to think about investing. And, hosts Sahil Bloom ( @sahilbloom ) and Greg Isenberg ( @gregisenberg ) provide the Where It Happens community with a task that kept Greg up all night. Want to watch the episodes? Subscribe to our YouTube channel here. Want more community? Learn more here. Special thanks to our sponsors Mercury and AppSumo .
Wed, November 03, 2021
The problem with podcasts is the conversations are all one-sided. But, what if the conversations became interactive? Welcome to "Where It Happens" a community-based podcast hosted by Sahil Bloom ( @sahilbloom ) and Greg Isenberg ( @gregisenberg ) that puts you in the center of what's next in business and allows you to interact with the best and brightest. Want to watch the episodes? Subscribe to our YouTube channel here. Want more community? Learn more here.
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