The Sunday Times’ tech correspondent Danny Fortson brings on Paul Shapiro, founder and chief executive of Better Meat, to talk about making meat alternatives, (4:00), the $300,000 burger (11:00), using fungi (12:00), turning mushroom roots into steak (16:35), becoming an ingredient company (18:00), growing up an animal lover (19:45), starting an animal rights NGO (23:00), changing his approach (26:30), writing a book (28:40), starting Better Meat (31:50), experimenting with alternatives (33:45), his first hire (35:20), scaling up (39:20), the slow rate of innovation (43:10), his worst day of work (47:25), and society’s stubborn views on meat (49:05). <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

The Times Tech Podcast

Better Meat's Paul Shapiro: "Where's the beef? In the fermented mushroom roots" 

As The Sunday Times’ West Coast Correspondent, Danny Fortson has witnessed the technological whirlwind coming from Silicon Valley first hand. The Times' Technology Business Editor Katie Prescott has reported on how digital technology is transforming businesses and society around the world. Now, 'Danny in the Valley' meets 'Katie in the City', with a podcast presented from San Francisco and London. Each week sees a fresh interview with pioneers in tech, from the brightest start-ups to the tech giants, as Katie and Danny chronicle the AI revolution. Hosted on Acast. See acast.com/privacy for more information.