10PlusBrand
https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. By the end of 2023, Joanne is planning to produce and host 100th episode. Whether it is a long and in-depth interview of a notable or an influencer, or a 30-second insight, 10 Plus Podcast timely airs high quality content on various subjects on current events, technology, Silicon Valley, life experiences, politics, culture and the arts. Coming soon, Joanne Z. Tan’s two bo...
S2 E51 · Mon, March 31, 2025
Want to get ahead of AI Search? - Focus on User Experience (AIUX), Brand Experience, AIXD_ Joanne Z. Tan_Episode 51, Season 2 51
The point is: AI search can never replace face to face user experience. Human to human brand experience is ultimately the next level of goods and services in the age of AI search. From a real life experience of buying hiking shoes, first using ChatGPT, then ordering on Amazon, then returning to Amazon, only to buy the same brand shoes again after face-to-face explanation, demonstration, and education at a REI physical store. ... Read it as a blog Watch it as a video Part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published. © Joanne Z. Tan All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance
S2 E50 · Fri, March 14, 2025
How to be a Winner in AI Age: Brand Persona, Brand Messaging, Brand Voice_Joanne Z. Tan_Episode 50, Season 2
AI search is a game changer for content creation. To be a winner, create powerful brand messaging in your own brand voice BASED ON your unique brand persona. Although AI can automate tasks and create content, it does not create a unique brand voice based on a brand persona. AI can be a tool to amplify a brand voice, but never a substitute for it. But it is exactly with an authentic and humanized brand voice, based on a powerful brand persona, that brand trust is developed. Read it as a blog Watch it as a video Part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published. © Joanne Z. Tan All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance
S2 E49 · Sun, March 02, 2025
Emilia Perez and the Oscar 2025_Joanne Z. Tan_Episode 49, Season 2
Will trans gender phobia, self censorship, political correctness, and culture war prevent the Academy from awarding the best picture to the movie Emilia Perez? Will Oscar award the most powerful art? Will the 2025 Oscar live up to the test? To read it as a 1-min blog To watch is as a 4-min video © Joanne Z. Tan All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance
S2 E48 · Mon, February 10, 2025
2025 Super Bowl Best 3 TV Ads_Joanne Z. Tan_Episode 48, Season 2
Do Super Bowl commercials have to reply on celebrities to be effective? For the sixth year, 10 Plus Brand rates all Super Bowl ads and comes up with top 3 winners - without celebrities: To read it as a 1-min blog To watch is as a 3-min video © Joanne Z. Tan All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance
S2 E47 · Sun, February 02, 2025
To Answer "What is a Personal Brand", Get in Touch with Yourself Is the First Step_Joanne Z. Tan_Season 2, Episode 47
Being true to yourself is the key to unlock what is a personal brand, - your own unique brand. There is a gift in each and everyone of you. It may be a gift of kindness, a gift of contentment, a gift of language, a gift using your hands, … Just being yourself without any observable or useful “gifts”, is a gift. There is only one of you on this Planet. You are a gift of life in your own unique way. Start to treasure that gift - yourself. Then you will have peace. Then you can have loving relationships. Then you have a personal brand. That’s the beginning of truly living your life. To read it as a 2-min blog To watch is as a 6-min video © Joanne Z. Tan All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance
S2 E46 · Mon, January 13, 2025
Synthetic Data in AI and the Toxic Assets in Financial Crises_Joanne Z. Tan_Season 2, Episode 46
Is synthetic data comparable to the toxic assets of subprime mortgage loans that caused the 2008 Financial Crisis? Or the junk bond of 1987 stock market crash? Why is it urgent for the US Government to come up with regulations requiring data to be labeled as original or synthetic? To read it as a 2-min blog To watch is as a 5-min video © Joanne Z. Tan All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance
S2 E45 · Wed, January 08, 2025
Why Brand Building is Vital for the Post AI 2nd Renaissance and the Knowledge Economy_Joanne Z. Tan_Season 2, Episode 45
If you are a visionary leader, prepare today what's coming up beyond the AI Revolution: Build a Brand for the Knowledge Economy in the Second Renaissance. AI-enabled automation is leveling the playing field for all by commoditizing and equalizing products and services. In a sea of sameness, to build a brand that stands out is a necessity, not just an advantage. To read it as a 4-min blog To watch is as a 8-min video © Joanne Z. Tan All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance
S2 E45 · Wed, January 08, 2025
Beyond AI - Originality Is the Winner! _ Joanne Z. Tan _ Season 2, Episode 44
As AI is predicted to hit a point of diminishing return, and AI-generated content is creating a sea of sameness, originality, creativity, and authenticity is what matters. Read it as a 2-min blog Watch it as a 4-min video © Joanne Z. Tan All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance
S2 E43 · Mon, December 30, 2024
How to Grow (or Shrink) in the New Year - Overcome Your Self Limiting Beliefs_Joanne Z. Tan_Season 2, Episode 43
You either grow or shrink in the New Year 2025, depending entirely on your self limiting beliefs. Life is either addition or subtraction - both can be a growth process. Joanne Z. Tan shared her "3-Cs" and "3-Ss" for growth, or not. To watch it as a video To read it as a blog © Joanne Z. Tan All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E42 · Sun, December 15, 2024
How Many of the Seven 2024 Predictions Did Joanne Tan Get Right?_Season 2, Episode 42
Joanne Tan made seven predictions in January 2024, she got five correct, one wrong, and one too-early-to-tell. What is her one and only 2025 prediction and beyond? Joanne Tan also shared about her personal growth she achieved in 2024, thanks to the Presidential Election. To watch it as a video To read it as a blog © Joanne Z. Tan All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E41 · Mon, November 25, 2024
How to Reinvent Yourself and Your Company in the AI World, for Leaders_Episode 41, Season 2
What I mean by the word “reinvent” is to evolve, to grow. Set goals and take action. The journey to reinvent and rebrand yourself starts with your first step, and the next step… Eventually you become a better, stronger, and happier self after the 10,000th step. Don’t wait for opportunities to happen to you. Opportunities favor the prepared. Create the conditions for opportunities. Create opportunities. Let’s face it: change is uncomfortable, even threatening. It seems only yesterday that you achieved certain stability in your life, career, or your company. It seemed to have taken all you’d got to get there, and you thought you could now enjoy a long vacation, to recharge and get some well-deserved rest - only to be rudely awoken: Get up, put on your running shoes, and race again. (A) Lead yourself and reinvent yourself, before you can lead organizational changes (B) Change is incremental. Start small to change yourself before changing the world (C) An individual CAN change the world, with many other individuals To watch it as a video To read it as a blog © Joanne Z. Tan All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand <a href='https://10plusbrand.com/category/brand-building/stand-for-so
S2 E40 · Mon, November 04, 2024
Personal Brand Building for Board Member Candidates and Board Assessment Improvement_Season 2, Episode 40
To become a board member requires more than industry expertise, domain expertise, functional expertise, or specialized expertise. Recent survey reveals discontent by board members about their peers: Almost half of them want at least one board member replaced, and a quarter of board members want more than two members replaced. Joanne Z. Tan explains, from both individual candidates' point of view and the boards' perspective, how to improve the right fit, why personal brand building is the first step for aspiring board members, before they develop their LinkedIn profile, board bio, and resume, and what can a board do to improve onboarding assessment of candidates. To read it as a blog To watch it as a video © Joanne Z. Tan All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E39 · Sat, October 26, 2024
The Best Thing from This Presidential Election: Get Rid of Electoral College - You and Me! _Joanne Z. Tan_Season 2, Episode 39
It is time to get rid of the electoral college! All voters, regardless of their political affiliation, are disenfranchised because the power of our votes are either diluted or inflated, depending entirely on where you live. This is contrary to the intention of the Constitution and its Amendments regarding equal rights under the law. This is against the “one person, one vote” principle. This is a non-partisan issue. To read it as a 5-minute blog To watch it as a 5-minute video Across the political spectrum, advocates for abolishing the electoral college system include Brookings Institution, the Heritage Foundation, National League of Women Voters, Pew Research Foundation, etc. How can we replace the electoral college system? There are two ways: either by Constitutional Amendment, or by the National Popular Vote Interstate Compact ( NPVIC ). Amending the US Constitution requires a two-thirds vote in both US House of Representatives and the Senate.Three-fourths of state legislatures must then ratify the amendment. This is challenging, since states with disproportionately more voting power won’t easily give up. NPVIC, on the other hand, can bypass this challenge, with the state's plenary power over election, believed to be given by the US Constitution. As of now, 17 states have already signed up, consisting of 77% of the 270 electoral votes needed to elect a President. When more states join the pact, they will award all their electoral votes to the candidate who wins the popular vote in all 50 states and the District of Columbia. What can we do as citizens? Sign up and do something, at various organizations, such as: https://www.nationalpopularvote.com/ (Bipartisan support for NPVIC) https://www.lwv.org/opov (League of Women Voters) https://abolishtheelectoralcollegepac.org/ https://www.thenationalvote.com/ https://abolishtheelectoralcollegepac.org/ – THANK YOU, for sharing with others! © Joanne Z. Tan All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To co
S2 E38 · Wed, October 09, 2024
AI Generated Reality and the Slow Oblivious Death of Human Race_Joanne Z. Tan_Season 2, Episode 38
The great irony: The Nobel Prize in Physics is awarded today (Oct. 9, 2024), to John Hopfield and Geoffrey Hinton for their work that contributed to AI neural networks and pattern recognition, among other areas. At least one of these AI godfathers is not optimistic about AI: Geoffrey Hinton was asked by journalists following the announcement about Generative AI and ChatGPT, he said: “We have no experience of what it’s like to have things smarter than us”. Hinton has frequently voiced fears of an AI apocalypse. Joanne Z. Tan likens it to an "Oblivious Death" syndrome, very much like a frog being boiled slowly to death, as humans become overly reliant on AI-generated realities. AI could lead to a loss of human ability to discern reality independently, based on human first hand experiences. This can also lead to mental health issues resulting from misrepresented virtual realities created by AI. To read it as a 3-minute blog To watch is as a 5-minute video – THANK YOU, for sharing with others! © Joanne Z. Tan All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E37 · Sat, September 14, 2024
A Pinhole into a Multiverse_A short poem by Joanne Z. Tan_Season 2, Episode 37
Is our system-to-system way of modern living in harmony with the celestial way of life? Poet Joanne Z. Tan analogizes religion as a pinhole into infinity. "Through a Pinhole into a Multiverse" By Joanne Z. Tan (To watch this as a 2-min video To read as a 1-min blog ) From systems to systems, Our lives are lived daily: System of a society, System of laws, System of a family, System of a religion, System of a company, System of politics, System of an economy, System of cloud computing, System of AI … Struggling, straining, striving to stay on paths, to fit-in, to sacrifice, to comply. Only tens of thousands of years ago, humans lived like a free flowing poem, a part of the Universe: No destiny no purpose No goals No worries No controls… - Is a life of true luxury, like wild animals Earthly? ... – THANK YOU, for sharing with others! © Joanne Z. Tan All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan <a href='https://10plusbrand.com/tag/genuine
S2 E36 · Sat, September 14, 2024
Why is LinkedIn Personal Branding & Optimization Important in AI Age? _ Season 2, Episode 36
A unique, authentic, and powerful personal brand, professional brand, and a business brand on LinkedIn - why LinkedIn optimization with personal branding makes winners and losers in the AI Age? Do you want to sound like an AI robot? Do you want to be one of many or stand above the crowd with brand power? We just re-branded 10PlusProfile.com, our subsidiary website devoted to LinkedIn profile personal branding and business branding, and LinkedIn optimization, under the flagship of 10 Plus Brand. Check it out and let us know if you need any help with your LinkedIn presence. To watch this as a 5-min video To read as a 5-min blog – THANK YOU, for sharing with others! © Joanne Z. Tan All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E35 · Thu, August 22, 2024
Customer Loyalty & Brand Loyalty Programs for B2B Services in the Age of AI_Joanne Z. Tan _Season 2, Episode 35_Joanne Tan
In the AI age, decision paralysis can drive customer loyalty, and is an opportunity for developing brand loyalty so long as a brand leads the market. B2B services need to rewards customers with loyalty programs. In the AI age, loyalty rewards and customer experience are the differentiators. AI will level the competitive playing field for many products and services by reducing costs across the board. When lots of B2B expertise will be at one’s fingertips, what differentiates one service from another is personalized customer experience, and loyalty programs. For B2B service providers (such as business consulting, leadership coaching, accounting or law, financial advisory), the age-old tradition of shying away from loyalty programs will make you fall behind. Joanne Z. Tan of 10 Plus Brand explains why and how. – THANK YOU, for sharing with others! Read it as a 7-min blog Watch it as a 13-min Video © Joanne Z. Tan All rights reserved. ======================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E34 · Mon, August 12, 2024
Break Through Barriers in Our Own Minds - a true story_Season 2, Episode 34
Achieving mental and psychological break through is best by doing, not just talking: This is a true story that not only helped with a breakthrough to start Joanne Tan's first book, but also taught her that in serving and leading others, we actually have served and empowered oneself. Joanne was asked to volunteer to hold the wood boards for others to hit and break at a conference. Little did she know that in doing so, she learned about her own breakthrough and became a changed person herself. – THANK YOU, for sharing with others! Read it as a 8-min blog Watch it as a 12-min Video © Joanne Z. Tan All rights reserved. ======================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E33 · Thu, August 01, 2024
High Sierra Adventure True Stories, Part 1 of 3 - Joanne Z. Tan, Season 2, Episode 33
This is Part 1 of 3 of true adventure stories. (The video and blog versions also show photos taken there). Each Part has heart warming, funny, and adventure stories full of wise lessons. The High Sierras' jagged granite peaks, wild and lush, secluded meadows, pristine, snow-melt creeks and lakes cleanse the souls and refresh the minds and hearts of those who brave there. But getting there is truly not for the faint of heart. – THANK YOU, for sharing with others! Read it as a 8-min blog Watch it as a 14-min Video © Joanne Z. Tan All rights reserved. ======================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E32 · Tue, July 09, 2024
Part 3 of 3-pt Interview of Tani: SCOTUS Ethics Rules,Term Limits, Rank Choice Voting, Democracy_Episode 32, Season 2
"The ramifications and consequences of the US Supreme Court's decision on Presidential Immunity will be long lasting," said former Chief Justice of CA Supreme Court Tani Cantil-Sakauye, currently the President of PPIC (Public Policy Institute of California), in the 3rd and last part of the interview with Joanne Z. Tan, where she discussed Rank Choice Voting, term limits, SCOTUS ethics rules, the future of US democracy. Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is Part three of the three-part series in the almost 2-hour interview. – THANK YOU, for sharing with others! Read it as a 20-min blog Watch it as a 31-min Video To listen to the entire interview © Joanne Z. Tan All rights reserved. ======================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E31 · Mon, July 08, 2024
Part 2 of 3: The Golden State is Losing its Shine - What Are the Problems with California Economy?_Episode 31, Season 2
Is the Sun setting on California? Is the Golden State losing its shine? Drought, aging population, declining immigration, budget deficits, high cost of living, homelessness, exodus of families and businesses, brain drain, obsolete labor laws, upcoming AI legislations and taxes ... hear fact-based insights from the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who was also the former Chief Justice of CA Supreme Court for 11 years, in Part 2 of the 3-part interview with Joanne Z. Tan, host and producer of "Interview of Notables and Influencers". Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is Part two of the three-part series in the almost 2-hour interview. Stay tuned for Part Three. – THANK YOU, for sharing with others! Read it as a 25-min blog Watch it as a 51-min Video To listen to the entire interview © Joanne Z. Tan All rights reserved. ======================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD <a href='https://10plusbrand.com/tag/ai-experience-d
S2 E30 · Mon, July 08, 2024
Part 1 of 3: Only in America: The personal journey of former Chief Justice of CA Supreme Court; How to be a critical thinker?_Interview by Joanne Tan_Episode 30, Season 2
Get inspired from the personal journey of the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who was also the former Chief Justice of CA Supreme Court for 11 years. Learn why critical thinking is so important today, and hear Tani's other insights shared with Joanne Z. Tan, host and producer of "Interview of Notables and Influencers". Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is Part One of the three-part series in the almost 2-hour interview. Stay tuned for Part Two, and Part Three. – THANK YOU, for sharing with others! Read it as a 20-min blog Watch it as a 31-min video To listen to the entire interview © Joanne Z. Tan All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E29 · Thu, July 04, 2024
Save US Democracy: Voters have more choices than two-party candidates with Rank Choice Voting - Excerpt from Interview of Former Chief Justice of CA Supreme Court _ Episode 29, Season 2
The 2024 Presidential Election is revealing the limitations and flaws in the US two-party system. The framers of the US Constitution never specified that there would be just two political parties. Many current democracies in other countries have a parliamentary system with multiple parties and more diverse voices. Rank Choice Voting, as already adopted in American Gubernatorial and Mayoral elections, can save democracy by giving voters more choices, and making elections more fair and better represented. Hear discussion between President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who is also the former Chief Justice of CA Supreme Court for 11 years, and Joanne Z. Tan, host and producer of "Interview of Notables and Influencers". Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is one of many excerpts on one of many subjects covered in the almost 2-hour interview. Stay tuned for more excerpts. – SHARE IT WITH OTHERS! Read it as a 2-min blog Watch it as a 4-min video To listen to the entire interview © Joanne Z. Tan All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoan
S2 E28 · Mon, July 01, 2024
US Supreme Court Justices Term Limits and Ethics Rules: Interview Excerpt of Former Chief Justice of CA Supreme Court_by Joanne Tan_Episode 28, Season 2
Why are the STATE supreme court justices subject to ethics rules, while the US supreme court justices are NOT? Who should hold SCOTUS accountable? What does it take to have age-based term limits for SCOTUS, PROTUS, members of US Congress and Senate, and officials at all levels of the federal government? Hear insights from the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who is also the former Chief Justice of CA Supreme Court for 11 years. Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is one of many excerpts on one of many subjects covered in the almost 2-hour interview. Stay tuned for more excerpts. – SHARE IT WITH OTHERS! Read it as a 5-min blog Watch it as a 9-min video To listen to the entire interview © Joanne Z. Tan All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E27 · Sun, June 30, 2024
The Entire Interview of Former CA Supreme Court Chief Justice Tani Cantil-Sakauye, by Joanne Z. Tan_Episode 27, Season 2
Tani Cantil-Sakauye, former Chief Justice of California Supreme Court for 11 years, and current President of the Public Policy Institute of California, was interviewed by Joanne Z. Tan, host and producer of "Interviews of Notables and Influencers" of 10 Plus Podcast on June 24, 2024. Around 22 questions and answers are presented in three parts: Part One: Tani’s journey, lessons learned, and insights from being the Chief Justice on the highest court in California; Part 2: California’s economy and future; Part 3: Election reform, federalism, and democracy. – Please SHARE it! Thank you. To read as a blog (coming soon) To watch as a video (Introduction of the Host of this Podcast:) Before I have the GREAT honor to introduce Tani Cantil-Sakauye, let me briefly introduce myself. I am Joanne Tan, host and producer of the 10 Plus Podcast, “Interviews of Notables and Influencers”. I am the CEO of 10 Plus Brand, Inc. — a brand-building and brand-marketing agency for companies and leaders. Growing brands - business or personal - is my passion. I also have a law degree and I career-coach attorneys and executives, and manage brands of board members, leadership coaches, and consultants. I have lived and worked in the San Francisco Bay Area for 36 years. It was in San Francisco that I became a US citizen almost 30 years ago. I care deeply about my home state and our country whose ideals and values inspired me to leave everything behind in China 42 years ago. I’d like to give back to my beloved California and America. (Introducing Tani Cantil-Sakauye:) Tani Cantil-Sakauye was the former Chief Justice of California Supreme Court for 11 years. Currently, she is the president and CEO of the Public Policy Institute of California (“PPIC”) where she holds the Walter and Esther Hewlett Chair in Understanding California’s Future. One of the founders of PPIC was Walter Hewlett, also one of the founders of Hewlett Packard. PPIC provides data-based research to the state legislature to help make better policies for all Californians. California legislators and executive officials do listen to Tani and PPIC. From 2011 to 2022, Tani served as the 28th Chief Justice of California, and led the judiciary as the chair of the Judicial Council—the constitutional policy and rule making body of the judicial branch—the first person of color and the second woman to do so. Before she was elected statewide as the Chief Justice of California, she served more than 20 years on California appellate and trial courts and was appointed or elevated to higher office by three governors. Earlier in her career she served as a deputy District Attorney for the Sacramento DA Office, and on the senior staff of Governor Deukmejian as legal affairs and legislative deputy secretary. https://www.ppic.org/person/tani-cantil
S2 E26 · Sat, June 29, 2024
One Billion Tax Dollars for Housing California's Homeless are Missing, said PPIC President in an Interview - Episode 26, Season Two
At least one billion in tax dollars are unaccounted for, and the money was marked for helping the homeless in California, already disbursed to counties and cities from State Government. Hear the shocking truth from the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, former Chief Justice of CA Supreme Court for 11 years. While Homelessness is increasing in CA, NO ONE KNOWS who spent the tax dollars designated for housing the homeless, and on what. Californians passed “Prop. One” to house the homeless, who is held accountable for reporting where the money goes? how is it going to be implemented?... Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. Homeless crisis in California, as an excerpt here, is one of many subjects covered in the almost 2-hour interview. Stay tuned for more excerpts, and the full interview coming soon. – SHARE IT WITH OTHERS! We must all make our voices heard! To read as a blog To watch as a video © Joanne Z. Tan All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E25 · Tue, June 25, 2024
The Impact from the Upcoming Ruling by US Supreme Court on Absolute Immunity or Limited Immunity for PROTUS_Interview Excerpt of Former CA Supreme Court Chief Justice_Episode 25, Season 2
There will be long lasting and significant ramifications and consequences for our democracy and the Republic, by this week's US Supreme Court's ruling on Presidential Absolute Immunity or Limited Immunity, said former CA Supreme Court Chief Justice Tani Cantil-Sakauye, in an interview with Joanne Z. Tan. As we are all waiting for the landmark ruling by the US Supreme Court this week, on the issue of absolute immunity and limited immunity for US presidents, Joanne Z. Tan asked Tani Cantil-Sakauye, former Chief Justice of California Supreme Court for 11 years, and current President of the Public Policy Institute of California, some hypothetical as well as philosophical questions related to the issues. The following is an excerpt from an interview of Tani, conducted by Joanne Z. Tan on June 24, 2024. To read as a blog To watch as a video © Joanne Z. Tan All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E24 · Wed, June 05, 2024
What jobs will be substantially replaced by AI? - Pt. 2 of 2, Summary of GenAI Summit, SF_Joanne Z. Tan_Episode 24, Season 2
Joanne Tan, AI Experience Design (AIXD) consultant for UX, CX, CSAT, explains the latest Gen AI job and data opportunities and losses. (Continued from Pt. 1 of 2.) What is the difference between an AI Co-pilot and an AI Agent ? What jobs will be substantially replaced by GenerativeAI? Data protection and Data Use: land grab or monetize what data? When AI can do everything a human can, “What does it mean to be human?” A list of GenerativeAI Jargon for “Non-Nerds", by Joanne Tan. To read as a blog To watch as a video © Joanne Z. Tan All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E23 · Tue, June 04, 2024
Where is GenAI going? How Fast? - A Summary of a 3-day GenAI Summit in San Francisco, Part 1 of 2_Episode 23, Season 2_Joanne Z. Tan
Where Is Generative AI heading? How fast? How long will it take to overcome bottlenecks & obstacles? What is the difference between an AI Co-pilot and an AI Agent? AI Jargon for “Non-Nerds” and AI Newbies To read as a blog To watch as a video © Joanne Z. Tan All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E22 · Wed, May 22, 2024
Steve Jobs' Secret Sauce for Turning a Startup into Apple: 3 Elements of a Unicorn_Joanne Z. Tan_Episode 22, Season 2
Vision, Brand Focus, Experience Design are Steve Jobs’ secret sauce for growing a garage startup into Apple, and they are the 3 Elements of an AI Unicorn no matter what products or services. Steve Jobs did it right by STARTING with user journey and user experience at the very beginning, from day one, BEFORE making any products, BEFORE engineering, even BEFORE ideation of a product. “Design over engineering” was not just a design decision but a guiding philosophy for Apple’s brand focus. It was Steve Jobs’ initial conviction. What led Apple to where it is today, is Steve Jobs’ design principle governing both the simplest functionality and the look and feel of every device. From the inception of any Apple product, to design, then engineering and manufacturing, to every detail of the EXPERIENCE DESIGN for every act of opening the box, to lifting the product out of its cradled nest… To read as a blog To watch as a video © Joanne Z. Tan All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD <a href='https://10plusbrand.com/tag/ai-experience-design/
S2 E21 · Sat, May 18, 2024
A message for entrepreneurs: Just Do It! _ by Joanne Z. Tan_Episode 21, Season 2
Many entrepreneurs hold themselves back with fear, complacency or over thinking rather than taking action. Success comes from embracing imperfection and taking calculated risks to achieve personal and entrepreneurial growth, per Joanne Z. Tan. To read as a blog To watch as a video © Joanne Z. Tan All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E20 · Sun, May 05, 2024
Brand Loyalty - how to earn it and keep it_Part 1 of 2_by Joanne Z. Tan_Episode 20, Season 2
Earning loyal and devoted customers or followers is hard work. Even harder is keeping their long term loyalty. When your customers buy repeatedly and exclusively from you, over the long term, you have earned their brand loyalty based on faith and trust, which is the ultimate testament to your accomplishment, whether you offer products or services. To read as a blog To watch it as a video © Joanne Z. Tan All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E19 · Wed, April 10, 2024
Why a Brand Audit Can Save a Company, and What, When, and How?_by Joanne Tan_Episode 19, Season 2
An out-of-touch brand is a weak brand that soon leads to decreased sales and a shrinking market share. A disconnected brand threatens your business survival. If your brand is starting to feel stale and irrelevant, it may be too little, too late if you wait until your sales are going down to start a comprehensive brand audit. Doing the audit takes time. It takes even longer to implement changes based on the insights from the audit. How much time do you have at hand while your sales keep falling? Getting timely insights from a proactive brand audit has tremendous ROI: A comprehensive brand audit can optimize your brand performance by identifying growth opportunities with current and new customers, revealing changes in customer expectations and new ways to meet them. Based on the data from a brand audit, leaders can adjust brand messaging to better resonate with employees and customers, reposition your brand to be more visible to those who need your solutions, and accomplish radical differentiation in the vast competitive landscape of similar products and services, in order to maintain growth momentum. WHAT is a brand audit? WHEN do you need one? How is it done? To read as a blog To watch it as a video © Joanne Z. Tan All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials <a href='https://10plusbrand.com/cat
S2 E18 · Sun, March 31, 2024
Natural Language Processing and LLM: They are as Dumb or Intelligent as Your LANGUAGE_by Joanne Z. Tan_Episode 18, Season 2
AI is as dumb or smart as human's command of language instruction, since NLP (natural language processing) & LLM (large language model) depend on data, and data is input with human language. To improve AI's level of intelligence, we humans must improve our command of language and thinking. How to do that? To read as a blog To watch it as a video © Joanne Z. Tan All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E17 · Fri, March 29, 2024
Brand Culture and Workplace Culture: How to grow an organization of ANY size_Joanne Tan_Episode 17, Season 2
What did Golden State Warriors and Seattle Seahawks coaches do right about creating a culture? How can brand culture be used to catalyze workplace culture, to increase loyalty, productivity, customer acquisition, and profits? To read as a blog To watch it as a video © Joanne Z. Tan All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E16 · Sat, March 16, 2024
"From Tangle to Tango" - a short poem about AI and humanity, by Joanne Z. Tan_Episode 16, Season 2
This is a poem about the future of AI and humanity, written by Joanne Z. Tan, NOT by AI. To read as a blog To watch it as a video © Joanne Z. Tan All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E15 · Sat, March 09, 2024
What Is AI Experience Design (AIXD)? Why AI Voice and IVR are Driving Customers Nuts? _ Joanne Tan_Episode 15, Season 2
Saving cost at the expense of customer frustration is a losing game, even for an iconic brand. The problem in AI experience design (AIXD) is the culprit for bad customer experience everywhere: too many customers cannot get a live agent to answer their simple questions, after calling and “talking” to an AI voice used on IVR (interactive voice response), and they often just give up in frustration and helplessness. "Is this the best AI can get? Or is it the worst? Actually, it is fairly easy to change this contact center nightmare: redesign the way AI answers the calls in a customer-centric way. The invisible “hand” and the hidden mind behind the design of this AI customer experience is “either-customers-fit-into-my-categories-or-goodbye”. The problem is: Whose priority governs the AI experience design (“XD”)? Xfinity’s current design is all from the point of Xfinity’s convenience, not customers’. There are issues not so cut and dried, squarely fitting into the four categories the AI voice keeps repeating to the callers. Why can’t they simply add a “none of the above” category? And why didn’t Xfinity honor its promise of “connecting to a live agent, any time”, but instead forcing texting or other virtual choices onto a customer who repeatedly asked for a live agent? Xfinity AI imposes its over-simplified choices onto customers, at the expense of their various and nuanced needs. It is not human centered, not user friendly, not customer centric. But it saves Xfinity operational expenses, … or not! " To read as a blog To watch it as a video © Joanne Z. Tan All rights reserved. ==================================================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast <a h
S2 E14 · Mon, March 04, 2024
Fight Deep Fake Videos with a Simple Disclaimer: This is a Genuine Video!_by Joanne Z. Tan_Episode 14, Season 2
To differentiate Genuine Videos from Deepfakes, start with a simple disclaimer When seeing is not believing, when truth and trust are replaced by falsehood and distrust, the foundation for fact-based decision making is like a rug being pulled out from under our feet. This is a real threat to democracy and civilized societies. What are you waiting for? For the government to step in and regulate? Even if it happens eventually, it will be too little, too late. Doing nothing means you are waiting for deepfakes to take over your right and ability to access truthful information - you are allowing deepfakes to further mislead yourself and humanity. We at 10 Plus Brand, from today on, will proudly and prominently label every video we produce with this simple statement: “This is a Genuine Video. No deepfake of any kind has been used.” In fact, since we at 10 Plus Brand have never used any deepfake for any videos bearing the 10+ logo on all of our brand promotional videos produced for our clients, our own vlogs and interviews, etc, the 10+ logo connotes completely Genuine Videos. I ask all video makers in the world to do the same: Add a one-sentence “disclaimer” at either the beginning or the end of each video, in text or with audio: “This is a genuine video. No deepfake of any kind has been used.” To read as a blog To watch it as a video © Joanne Z. Tan All rights reserved. ==================================================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSom
S2 E13 · Sat, March 02, 2024
Oscars 2024 Deserving Winners, Why Oppenheimer is Not the Best_Season 2, Episode 13
Perhaps both the vastness and complexity of the character J. Robert Oppenheimer , and the subject matter, are simply beyond the grasp of a Hollywood movie. (Hear Joanne Tan explains why.) (Some of the Deserving Winners:) Best Picture: THE ZONE OF INTEREST Poor Things Past Lives And more categories... To read as a blog To watch it as a video © Joanne Z. Tan All rights reserved. ==================================================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E12 · Thu, February 29, 2024
Working with GE Legendary CEO Jack Welch, on corporate reward systems - Interview by Joanne Tan of Steve Kerr_Episode 12, Season 2
How did Jack Welch lead GE to be the best run company in the world? Dr. Steve Kerr shares inside stories, as the designer and implementor of renowned GE WORKOUT, and other systems and programs for rewarding collaborative behaviors. (Sample gems of wisdom:) “Rewards were the third thing… You have to define it, you have to create the behaviors, after that you operationalize it, then you say how would we measure it?" “It’s the operationalization. Because once you get behavioral, it’s easy to measure.” “…anything you can behaviorally describe, you can measure, and anything you measure you can reward.” “Your rewards depend on management, management depends on goals that have been operationalized, and objectives that are made tangible so people know what it is they work on.” To read as a blog To watch it as a video © Joanne Z. Tan All rights reserved. ==================================================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E11 · Thu, February 22, 2024
Death-defying Climb of Mt. Aconcagua by Gary Middlemiss: "Interviews of Notables and Influencers" by Joanne Z. Tan_Episode 11, Season 2
Gary Middlemiss and his friends did a death-defying climb of 23,000 feet to the peak of Mount Aconcagua in Argentina, experiencing the best and the worst in both humanity and nature. – How did he reach the Aconcagua summit at 23,000 feet, in spite of starvation (after food was stolen), delirium, ill-willed guide, near death experience… ? – When his group’s guides turned out to be more dangerous than the mountains, and what did they do? – What were the best and worst in humanity they experienced? – What was it like to pushing life to the edge of survivability? – How did they persevere over 13 days’ ascension, and then descend in 3 days, in -30 degree temperature? (Among his 7 team members, one was helicoptered down with a broken arm and another with asthma…) To read as a blog To watch it as a video © Joanne Z. Tan All rights reserved. ==================================================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E10 · Wed, February 21, 2024
Alexei Navalny's Roaming Spirit_A Poem by Joanne Z. Tan_Episode 10, Season 2
"Like a meteor lighting up the Arctic night, no Sun, no days, no twilight. In the remote Russian land, deserted, lifeless, frozen, A noble soul was killed in a cold prison, His light snuffed out at the age of forty seven. ..." To read as a blog To watch it as a video © Joanne Z. Tan All rights reserved. ==================================================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E9 · Mon, February 12, 2024
Super Bowl Best 3 TV Commercials, 2024_Episode 9, Season 2_Joanne Z. Tan_10 Plus Brand
Here are the top 3 best Super Bowl TV Commercials, 2024, ranked by 10 Plus Brand for the 5th year in a row. We adhere to the same criteria year after year: No celebrities. No religion. No politics. No violence. No vulgarity. To read as a blog To watch it as a video © Joanne Z. Tan All rights reserved. ==================================================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E8 · Sat, February 10, 2024
Rebranding Yourself and Your Company - 4 Tips for Starting a New Career Post Retirement at 60 and above_Episode 8, Season 2_Joanne Z. Tan_10 Plus Brand
The four steps here are a self-guide for rebranding “retired” executives seeking to start a business or reinvent themselves: - Is growing a business, or starting a new career the right thing for you? - To what extent do you want to work during retirement? - What does “success” or “failure” mean to you? - Where to start? If you are one of the gray-haired but young-at-heart, before you jump in with both feet into a new business, it is important to go through these steps first. Rebranding your new company starts with rebranding yourself. Our 10 years of helping business and personal brands decode brand DNA with deep diving and heavy lifting proves this point: only upon a solid foundation can a brand - business or personal - be positioned, built, and thrive. And it all starts with decoding the founder and CEO’s own personal brand, that will lead to the success of your new business brand. To read as a blog To watch it as a video © Joanne Z. Tan All rights reserved. ==================================================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo <a
S2 E7 · Sun, January 07, 2024
Taylor Swift Brand and the Fullness of Womanhood_Episode 7, Season 2_Joanne Z. Tan_10 Plus Brand
The most powerful thing about Taylor Swift is Taylor Swift being HERSELF, as a shining example of a personal brand, and a business brand. She did it on her own terms, with her own talent, through her relentless strive. She symbolizes the new fullness of womanhood: independent, feisty, hardworking, joyful, compassionate, entrepreneurial, intelligent, daring, playful, carefree, powerful. Read it as a blog Watch it as a video © Joanne Z. Tan All rights reserved. ==================================================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E6 · Sun, December 31, 2023
A list of What AI can NOT do; Why XD (experience design) is the future of Personalized AI? _Episode 6, Season 2_Joanne Tan_10 Plus Brand
What AI can NOT do, is just as important, if not more, than what AI can do. In this Pt. 4 of 4 series about AI, Joanne Tan explains the future of AI is in customized content that integrates with individual user experience design (XD), to train hyper personalized generative AI. “Real Time” Instantaneity: Pros and Cons Personalized AI and Experience Design Read it as a blog Watch it as a video © Joanne Z. Tan All rights reserved. ==================================================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design
S2 E5 · Sun, December 31, 2023
Seven Important 2024 Predictions (She got it right before!)_Episode 5, Season 2_Joanne Z. Tan
A bumpy ride ahead in 2024 to good US economy, democracy, generative AI, interest rate and housing market, per Seven 2024 predictions, by Joanne. Z. Tan. I want to share two true stories before I give you my seven 2024 predictions: Read it as a blog Watch it as a video Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S2 E4 · Fri, December 29, 2023
How to deal with AI FOMO (fear of missing out), as business leaders? Pt. 3 of 4_Episode 4, Season 2_Joanne Z. Tan
How to get leaders and people ready for the AI Age? In this Pt 3 of 4, Joanne Z. Tan addresses why and how to develop leadership, develop people, develop AI, and develop your organization, in this order. AI is for the people, by the people, and with the people, NOT the other way around. Hype and fear are for the feeble minded. First, if you believe in blindly following the crowd out of FOMO, this article is not for you. If you value cool-headed thinking, and want to neither over-invest nor under-invest in AI, this article explains why you need to place AI within an overarching winning strategy of PEOPLE, TECHNOLOGY, SYSTEM, AND PROCESS, and why PEOPLE leads the way among these four elements. ... Read it as a blog Watch it as a video Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S2 E3 · Sun, December 17, 2023
Choosing Joy is an Intentional Act_A Poem_Episode 3, Season 2_Joanne Z. Tan_10 Plus Brand
Did you know that Jesus Christ was not actually born on Christmas? AND it really doesn’t matter? Choosing joy is an intentional act. A poem based on a true story: "Nothing can take my joy away!" Read it as a blog Watch it as a video Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S2 E2 · Fri, December 15, 2023
Develop Generative AI Tools - What Business Leaders Need to Do, NOW (Pt.2 of 4) _ Episode 2, Season 2 _ Joanne Z. Tan
To get a head start riding the generative AI wave, what do business leaders need to do now? 1st: Develop content for feeding generative AI tools, since Your AI tools are as good (or bad) as the underlying data. 2nd: Develop leaders & people for the Age of AI. 3rd: Develop experience design & what AI can NOT do. This episode focuses on content and data for feeding generative AI, how to do it, what to avoid, and why. It is Part 2 of 4. (Part 1 of 4 was published as the preceding Episode 1, Season 2: "AI Decision-making Checklist for Leaders: Do I Need AI? Why?") Stay tuned for Part 3, coming up soon. Read it as a blog Watch it as a video Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S2 E1 · Tue, December 12, 2023
AI Decision-making Checklist for Leaders: Do I Need AI? Why? (Pt. 1 of 4) - Episode 1, Season 2, Joanne Z. Tan
A step-by-step guide for business leaders, aiding with decision making about using or developing AI tools for their companies. American business leaders are experiencing AI FOMO (fear of losing out), even "AI anxiety". This checklist will save them needless stress, time, and money, if they want to ride the AI tidal wave, instead of being overwhelmed, or worse, drowned. In short, it is unwise to jump in with both feet without conducting a thorough research and feasibility analysis first. Stay tuned for Part 2, coming up in two days. Read it as a blog Watch it as a video Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
Fri, October 20, 2023
Episode 100: World War III by Proxy_Joanne. Z. Tan
World War III is between two camps: The Authoritarian Camp (Russia, Iran, North Korea, China) and the Democracy Camp (the US, NATO, and other pro democracy countries). Can the US afford to support Israel, Ukraine, Taiwan? Who can defeat the US? World War III is already unfolding by proxies in regional wars: The Israel-Hamas War (US and Iran), Ukraine-Russia War (NATO vs. Russia and its Authoritarian supporters). And the "coming soon" Taiwan-China War. To watch it as a video To read it as a blog Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S1 E99 · Sat, October 07, 2023
Episode 99: Personal Branding: Why it is a balancing act and a forever journey_Joanne Z. Tan
Personal branding is not about illusory self-aggrandizing, since illusion leads to disillusion when one’s own views of one’s value propositions are disconnected from what your customers and your market want. Neither is personal branding related to ego boosting: when one’s inflated belief about oneself is not correlated to reality, ego boosting will end up with ego bruising. BTW, those with fragile egos often seek ego boosting, consciously or unconsciously, and inevitably end up with ego bruising. It is a cycle when the root cause is not addressed. Personal branding is not psychotherapy either, even though the info-collecting part may have certain resemblances. A brand’s value and relevancy are always in the perceptions of oneself and others. There is always a practical purpose behind personal branding, professional branding, LinkedIn branding, or business branding, whether the objectives are for client acquisition, status, influence, money, power, glamor, affection, legacy, etc. A brand is established and continuously advanced by serving a target audience in return for compensation by that target audience in your marketplace, or other forms of your desired ROI. ... To watch it as a video To read it as a blog Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething</a
S1 E98 · Fri, October 06, 2023
Episode 98: What has ”Are you Good’” got to do with truth and beliefs? _ A 3-minute ”Truth” based on Nietzsche_Joanne Z. Tan
What did Friedrich Nietzsche say about those who believe themselves to be "good"? (Joanne Z. Tan:) Self righteousness leads to moralization based on belief but NOT on facts or truth. You believe you are good, thus everything else contrary to that belief is NOT good, NOT true, NOT right.How dangerous! That is the beginning of the end of democracy, liberty, and what is true good. Facts are facts. Truth is truth, whether it is convenient for you or not, whether truth contradicts your belief about yourself or not. Your opinions, beliefs - you have a birth right to them, but when you think your opinions and beliefs are facts and truth, AND the only version of truth, because “I am good”, you are sacrificing the truth, yourself, your country, and humanity, and all the good. So, do not put your “goodness” above truth and facts. You can be wrong, but you are not your mistakes. Democracy is no guarantee of no-mistakes either. Both you and democracy will be better if we all honor the truth, the facts, above everything else. To watch it as a video To read it as a blog Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter - To download free ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S1 E97 · Sat, September 30, 2023
Episode 97: News, Anxiety and Partisanship_2 Minute Insight from Joanne Z. Tan
The media and the politicians are getting their viewership up by creating anxiety, partisanship and animosity. The more they drum up their one-sided propaganda, the more we are led to believe how wrong the other party is. The results: - We as a country are stuck in the mud, deeper and deeper into divisiveness. - We continue on the destructive path of viewing "us" versus "them" . - The more we watch this rating-driven, drama packed media distortion, the more we feel anxious, depressed, hopeless, helpless. - To watch is as a video - To read it as a blog Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter - To download free ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
Sun, August 13, 2023
Episode 96: ChatGPT and LinkedIn Profiles: What AI Can and Can NOT do_by Joanne Z. Tan_10 Plus Brand
First question for everyone is: How do you know what keywords to input, on your LinkedIn profile, your company page, a LinkedIn article, or LinkedIn messages? If you rely on ChatGPT to generate the keywords for your profession, remember that everyone else in your profession also gets the same keywords generated by AI. Even if you can afford to use expensive subscription-based AI tools such as AhRefs, SEMRush to get the keywords relevant to your specialty, or maybe you are savvy enough to find the keywords from the free Google Keywords, the more important issue is: Second question: How do you differentiate your LinkedIn profile from your competitors and/or peers? What is the Difference Between a LinkedIn Profile and a LinkedIn BRAND? - Hear five points by Joanne Z. Tan, a global brand builder, brand coach, branding expert, and brand marketer. AI, Such as ChatGPT, is Just a Tool: No More, No Less. Why would we, or you, let AI or ChatGPT take away this HUMAN connection? And the joy of creativity? And the satisfaction in custom-crafting a unique brand, human to human? - To watch is as a v ideo - To read it as a blog Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter - To download free ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething
S1 E95 · Sun, July 30, 2023
Episode 95: Oppenheimer’s Gift of Rhetorical Power in Writing & Speech_by Joanne Z. Tan
Ironically, dubbed the “father of the atomic bomb”, Oppenheimer, who was talented with multiple languages and loved poetry, was a man of science AND humanity. It was his humanity and a sense of duty that drove him to be vocal against the nuclear arms race, which eventually made him a target of humiliation and destruction by his enemies. Among so many things I have learned, one is Oppenheimer’s way with narratives, in writing and speech. I admire Oppenheimer’s nuance, intellect, brilliance, and the poetry in his use of English language, to convey complex thoughts, to architect subject matters, to persuade what he staunchly believed in, and to imply the mystery of the unknown. Even in his most persuasive statements, his points were woven by logic, facts, and structure. They do not come across as imposing, but with sensitivity even in the strongest argument. - To watch is as a video - to read it as a blog Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter - To download free ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething
Fri, July 14, 2023
Episode 94: Yosemite Adventure, Part 4 of 4: Heeding the Wisdom of the Mountains_by Joanne Z. Tan
Why was climbing down the Mist Trail with 30 pounds of weight more dangerous than even climbing down Half Dome? Joanne Z. Tan shares inspirations she got from the mountains, in this last Part 4 of 4: Yosemite Adventure. - Trekking 3,665 feet down on the Mist Trail, next to dangerous cliffs - Don’t yield to stupidity - “Happy Birthday, Daley!” - Leaving Yosemite - The first restaurant meal at the Hungry Bear Diner - Back to the “Civilized” World: flush toilet, shower, water, and the Planet Earth - What is eternal? - The mind prepares the body, and the soul is changed - Heeding nature's wisdom while living in a noisy world - To watch is as a video - to read it as a blog Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter - To download free ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething
Fri, July 14, 2023
Episode 93: Yosemite Adventure, Part 3 of 4: Clouds Rest; & Talking to a Quail_Joanne Z. Tan
"Don't climb Clounds Rest in a thunderstorm. You will be struck by lightning." People say. And that was exactly what happened - almost! Did you know that Clounds Rest is 1,100 feet ABOVE Half Dome? What did we see up there? Listen to Part 3 of 4, Yosemite Adventure, by Joanne Z. Tan. - Clouds Rest - Altitude sickness - The wall of life and death - Thunderstorm - Talking with a Quail - To watch it as a video - To read it as a blog - To watch part 4 Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter - To download free ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething
Fri, July 14, 2023
Episode 92: Yosemite Adventure, Part 2 of 4: Climbing Up and Down Half Dome_by Joanne Z. Tan
Every year people die climbing Half Dome. Was climbing down more difficult than climbing up? What was it like to be on top of it? Why do people climb it again and again? Joanne Z. Tan shares her true stories about climbing Half Dome in Part 2 of 4: Yosemite Adventures. - Half Dome - Control of the mind - The Dare Devil Rock Climbers - Lost the trail - fear struck - Why people climb Half Dome again and again - To watch it as a video - to read it as a blog - To watch part 3 Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter - To download free ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething
Fri, July 14, 2023
Episode 91: Yosemite Adventure, Part 1 of 4: The Waterfalls_by Joanne Z. Tan
For 15 years, I have been wanting to climb Half Dome and Clouds Rest. I checked them off my bucket list in the last weeks of June, 2023, at the age of 62. The experience transformed my life. - My son Daley joined me for the Yosemite hike at the last minute - Mist Trail, Vernon Fall, Nevada Fall, Torrential Water - The Falls and the Granite Cliffs - Backpacking in the wilderness: going solo, or with another? - Campfires - The four seasons in a day - temperature changes at high altitude - To watch it as a video - to read it as a blog - To watch part 2 Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter - To download free ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S1 E90 · Sat, May 13, 2023
Episode 90: Who are you, when those are gone? - A one-minute poem by Joanne Z. Tan
Wild flowers blossom in the wilderness, never been seen, never been admired. They blossom not for anyone’s eyes, not for affirmation, adoration, appreciation. ... - To watch is as a video - to read it as a blog Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter - To download free ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S1 E89 · Wed, May 10, 2023
Episode 89: Our own identity, our individual freedom are what America made of_Joanne Z. Tan
Only YOU can give up your own identity, to merge it with a leader, with a religion, with a marriage, with an ideology, a cause, a political rally cry, a cult… Only YOU can choose the comfort of “identifying” with someone, or some group, or some causes, by ignoring the painful and difficult truth that you’d rather not face. But sooner or later, the mirage will fade, and no one can escape the hard truth... - To watch is as a video - to read it as a blog Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter - To download free ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S1 E88 · Sat, April 08, 2023
Episode 88: The Tennessee Three and the Holy Week_A Poem by Joanne Z. Tan
The Tennessee Three - A Poem A poem by Joanne Z. Tan on the Tennessee Three, Trump indictment, the states' rulings on abortion, Christian holy week of hell & resurrection. - To watch is as a video - to read it as a blog Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter - To download free ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S1 E87 · Wed, March 29, 2023
Episode 87: Brand Building, Organizational Culture, Brand Loyalty
Brand building, when done correctly, drives a thriving internal organizational culture, and external brand loyalty on the part of long term customers. What is brand building? Let your brand vision guide your organizational leadership and internal workforce Vision is the ultimate linchpin for both internal and external brand loyalty Organizational Culture is a Function of a Brand Vision Brand Loyalty is the Ultimate Measure of Brand Success Contact us for an initial consultation To read it as a blog To watch as a video Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter - To download free ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S1 E86 · Wed, March 29, 2023
Episode 86: A short and funny excerpt from Joanne Z. Tan’s Memoir_”Where is my tripod”?
"Where is my tripod?" -A short and funny excerpt from my memoir - 30 Seconds of Anything with Joanne Z. Tan, 10 Plus Brand When my two sons were about 14 and 11 years old, they were given a video game break after doing their homework, and I got a chance to prepare for a photo shoot as a photographer. I remembered that I had folded my tripod into a pouch with a shoulder strap, but couldn’t find it afterwards... To read it as a blog To watch is as a video Please don't forget to like it, comment, or better, or share, thank you! - To stay in the loop, subscribe to our Newsletter - To download free ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S1 E85 · Thu, March 23, 2023
Episode 85: How Political Correctness & Self Censorship Erodes Freedom & Democracy_30 Seconds of Anything_Joanne Z. Tan
When you are not speaking your mind, you give your power away. Both our adversarial legal system and our two-party system are set up to serve the truth, not vice versa. Citizens’ life should not be based on any interest groups’ agenda. Love the truth, stand by your principles and free yourself from self-gagging and self-boundage by any versions of whimsical politics, which is not the same as truth. And don’t underestimate that the vast majority of people thirst for truth, respect truth, and respect those who speak the truth, - popular or not. - To read it as a blog - To watch it as a video - To stay in the loop, subscribe to our Newsletter - To download free ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 - To stay in the loop, subscribe to our Newsletter - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S1 E84 · Wed, March 01, 2023
Episode 84: Ukraine War & World War III? Mass Shootings & Democracy_Interview of Notables & Influencers
Putin's Ukraine War; Third World War? Mass shooting in America; What can be done to sustain American democracy? ... The following topics are discussed during an interview by Joanne Z. Tan of political science Professor Jason Wittenberg at UC Berkeley, on Feb. 22, 2023, for the podcast "Interviews of Notables and Influencers": 1. Ukraine War: Is it a proxy war between the US and Russia? What will happen if Russia wins? What will happen if Russia loses? Will insisting on getting Crimea returned to Ukraine increase or decrease the probability of a negotiated solution? 2. What role China will ply in this Putin's War, and in the future world order? 3. With NATO's expansion to Russian border, does the West have any responsibility in "cornering" Putin into an aggressive and brutal dictator and a warmonger? 4. Will pro Putin European countries like Belarus and Hungary help Russia if the Ukraine war escalates? 5. Would it be correct to characterize the War in Ukraine as a war, basically, symbolically, and practically between democracy and authoritarianism? 6. Do you foresee an alliance among countries such as Iran, North Korea, Russia, Syria, and China and more countries? Which other countries might join them? 7. Does a weakened Russia help strengthen China? Will the West be weakened in this Ukraine War? 8. what's your assessment for the possibility of a Third World War? What can the United States and the world do now, and in the future to prevent it? 9: Mass shootings in the US: What can be done about it? 10: What are your thoughts on the specific steps we can take now to improve and sustain our democracy, in addition to rank choice voting for primaries, and 18-year term limits for Supreme Court Justices? 11: How is anti semitism different from and or similar to, or the same as racism? What is the root cause? - To read it as a blog - To watch it as a video - To stay in the loop, subscribe to our Newsletter - To download free ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 - To stay in the loop, subscribe to our <a href='https://10plusbrand
S1 E83 · Mon, February 27, 2023
Episode 83: Unique Value Proposition, Brand Positioning on LinkedIn
Your LinkedIn profile is an important place for your unique value proposition and brand positioning, - for personal brand, and/or business brand. However, many LinkedIn "experts" got it wrong. - To read it as a blog - To watch it as a video - To stay in the loop, subscribe to our Newsletter - To download free ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 - To stay in the loop, subscribe to our Newsletter - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S1 E82 · Sun, February 12, 2023
Episode 82: Rebrand, Brand Build, Brand Equity, Brand Management: Why & How, ROI - by 10 Plus Brand, Inc.
Brand equity leads to superb ROI, and is a function of rebrand, brand management, brand build, at a company's birth, growth, and rebirth. Brand building seems a never-ending process, but it is FAR more than building a book of business. - To read it as a blog - To watch it as a video - To stay in the loop, subscribe to our Newsletter Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 - To stay in the loop, subscribe to our Newsletter - Download free Ebook - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S1 E81 · Sun, February 12, 2023
Episode 81: Best three Super Bowl Ads, 2023_rated by 10 Plus Brand
Top 3 Super Bowl Ads, 2023! This is the 4th year in a row for 10 Plus Brand to rank the best Super Bowl Ads. BTW, we have accidentally become a trendsetter! Our authority is recognized by leading rating services, who awarded us as the Top Advertising Agency, Top TV Commercial Agency, Top Full Service Digital Agency, Top Video Production Agency… among 36 awards in 2023 by prestigious B2B service rating companies such as Clutch. - To read it as a blog - To watch it as a video - To stay in the loop, subscribe to our Newsletter Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 - To stay in the loop, subscribe to our Newsletter - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S1 E80 · Sun, February 12, 2023
Episode 80: Excerpt from Joanne Z. Tan’s Memoir_”Who passed away?”
"Ma'am, who passed away?" Recalling a funny language mistake more than 40 years ago, an excerpt from Joanne Z. Tan's memoir "50 dollars & a Tiger Balm - 40 years in the US" To watch it as a video To read it as a blog - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 - To stay in the loop, subscribe to our Newsletter - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S1 E79 · Sun, February 12, 2023
Episode 79: What is the ”Secret Sauce” for 10 Plus Brand to Win 36 Awards in 2023?
To watch it as a video To read it as a blog To stay in the loop, subscribe to our Newsletter In 2021, 10 Plus Brand won only 2 awards. In 2022, we won 6 awards. In 2023, we won 28 from Clutch, a prestigious B2B service ranking agency, trusted by most B2B companies; and 6 more from Expertise.com and DesignRush. We want to share with you our "secret sauce". Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 - To stay in the loop, subscribe to our Newsletter - Download free Ebook - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S1 E78 · Sat, February 04, 2023
Episode 78: TikTok’s Censoring Americans, and what you can do about it_30 Seconds of Anything_Joanne Z. Tan_10 Plus Brand
To read it as a blog post To watch it as a video - To stay in the loop, subscribe to our Newsletter A Chinese balloon does not do nearly as much harm as TikTok, but most people don't realize it. TikTok closed my account without warning, notice, explanation, because it did not like my voice in support for Nancy Pelosi's visit to Taiwan, and her meeting pro-democracy activists there last August. But the most dangerous thing is what you and I cannot see: TikTok can compromise our data privacy and control our lives like what it did to me. If you care about American democracy, freedom of speech, please just spend a few seconds to reach out to your congressman and senator while they are deliberating what to do with TikTok. This is serious. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Download free Ebook - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S1 E77 · Fri, January 13, 2023
Episode 77: Prince Harry’s Book Spare, is like a never ending Shakespeare tragedy_Joanne Z. Tan_10PlusBrand.com
To read it as a 1-min blog To watch it as a 2-min video To stay in the loop, subscribe to 10 Plus Brand's Newsletter "Spare", authored by Prince Harry, damages Prince Harry himself & his own family, King Charles III, Prince William, the entire British royal family and the monarchy, for decades to come, as a Shakespeare tragic drama, LIVE. One can NOT be redeemed by crushing others, no matter how “justified” one thinks. The royal family did a bargain at a cost: glamor, status, wealth, titles, - all symbolic, but if they choose these, the cost is their nakedness, the public scrutiny, the twisted family dynamics based on the obsolete form of hierarchy, and the hurts, betrayals, damages. Who is really to be blamed? Is that what the Brits bargained for? (read, listen, or watch more for answers.) Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! To stay in the loop, subscribe to 10 Plus Brand's Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S1 E76 · Wed, January 11, 2023
Episode 76: Silicon Valley’s AI frenzy with Open AI, ChatGPT, DALL-E, ... and the future of writers, artists, marketing & human creativity
This podcast address these important issues: - Open AI, ChatGPT, DALL.E2, ... AI is incredibly limited now, its “greatness” is a misleading impression. - AI is FAR from writing with a high level of nuance, complexity, intellectuality, originality, and creativity. - High quality ORIGINAL content cannot be recycled from mediocre content online: “Garbage in, garbage out”. - AI can NEVER replace human originality. The joy of human creativity is both THE means and THE end. - Good news: Chat GPT and DALL.E2 are increasing the value of original art. - The bottom line is: Technology is to serve humanity, not the other way around. - We at 10 Plus Brand, Inc. create ORIGINAL content for our clients. To read it as a blog To watch it as a video To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S1 E75 · Sun, January 08, 2023
Episode 75: Elon Musk is ruining his own brand! - 30” of Anything_Joanne Z. Tan
Elon Musk's brand is not as hopeless as Donald Trump's, but if Elon continues his reckless words and acts, listens to no one except himself and his yes-men, his brand will be ruined. - To read it as a 30-second blog - Download it on Itunes - To watch it as a one-minute video - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S1 E74 · Mon, January 02, 2023
Episode 74: Barbara Walters_Right In Your Face, but SO WHAT?_30 seconds of anything_Joanne Z. Tan_10PlusBrand
Barbara Walters was not liked by many men, even women, since she was aggressive, vain, and often right in your face. But she simply didn't give a damn. What made her a super star and an inspiration to so many? To read it as a blog To watch it as a video - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S1 E73 · Thu, December 29, 2022
Episode 73: To be Creative is the Joy of Life_30 seconds of anything_Joanne Z. Tan_10 Plus Brand
To stay in the loop, subscribe to our Newsletter - Download free Ebook To read it as a blog To watch it as a video "To be creative in matters big and small is to share God's passion", said Joanne Z. Tan. (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
Thu, December 29, 2022
Episode 72: Where does confidence come from?_30 Seconds of Anything_Joanne Z. Tan
Where does confidence come from? According to Joanne Z. Tan, CEO and brand strategist at 10 Plus Brand, Inc.: "1 + 1 = 2": Get out of your comfort zone + Just do it = Confidence. It is a process of overcoming one's self-limiting beliefs, with vision, focus, and most importantly, persistent actions in small steps. - To stay in the loop, subscribe to our Newsletter - Download free Ebook - To read it as a blog - To watch it as a video Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S1 E71 · Wed, December 28, 2022
Episode 71: Eat Chocolate AND Lose Weight_3 Secrets_by_Joanne Z. Tan_10 Plus Brand
You CAN eat chocolate AND lose weight at the same time - here are three "secrets": How, What Type, and a homemade chocolate recipe for diabetics and dieters. Have a very chocolaty New Year without extra weight! - To read it as a blog - To watch it as a video - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S1 E70 · Tue, December 27, 2022
Episode 70: Rating 6 famous American women
Likable? Ambitious? Brilliant? - If yes, you may be a leader; if a WOMAN leader: X3! This is Joanne Tan of 10 Plus Brand. A brief case study of 6 famous women: Barbara Bush, Michele Obama, Hilary Clinton, Kamala Harris, Liz Cheney, and Nancy Pelosi. I will rate the top two or three for the first two categories of ambition and brilliance. Three of them are ambitious : Hilary Clinton, Kamala Harris, Nancy Pelosi. Michele Obama repeatedly said that she would never run for president in spite of her popularity, - this has made her more likable. Three of them are brilliant : Nancy Pelosi, Hilary Clinton, Michele Obama. Kamala Harris is at best a partyliner, her luck of riding on the Biden bus has carried her to VP, but not on her own merit, and absolutely not based on her own power of mind or wisdom. Four of them are likable (personally, not measured by political partisanship): Barbara Bush, Michele Obama, Liz Chaney, and Nancy Pelosi. Which woman scores high in ALL three categories? Disregarding politics, Nancy Pelosi is a wholesome, courageous, faithful, brilliant, skillful, passionate and compassionate person. At the end of her daughter’s documentary “Pelosi in the House”, Nancy quoted a saying that perfectly summarized her career and her character: “When someone dies and faces God’s question: ‘Where is your wound? Isn’t there something worth fighting for during your life on earth?’” She has won the hearts and souls of so many, NOT because she wanted to self-anoint as the “first but not the last” (said Kamala), NOT because she was always viewing herself as the “role-model” for women (says Hilary), but because she always regarded and performed her work and her roles as a sacred responsibility for her beloved America, democracy, and God. She described herself as a “work horse”. Nancy is the only woman among the six who scores high in all three categories, - ambition, brilliance, likability. But that is not enough. For a WOMAN to succeed in a high position, she has to work three times harder than men, as she said in the documentary, “you just cannot be tired.” My hat off to Nancy Pelosi. Thank you Nancy for being a true role model for ALL: men, women, independents, democrats, republicans - as the GOP house speaker John Boehner tearfully said: “Game recognizes game”. In brand building, if anyone asks me about a truly powerful and authentic personal brand, Nancy Pelosi is my perfect example, a wholesome illustration of standing for something, with conviction, passion, intelligence, and integrity. Like what you heard? Please share! (Unless you want Kamala Harris to be our next president). Thank you. - To stay in the loop, subscribe to our Newsletter - To read it as a<a href='https://10plusbrand.com/2020/12/31/how-is-influencer-marketing-related-to-brand-building-for-b2b-c
S1 E69 · Mon, December 05, 2022
Episode 69: Meta’s Huge Loss and Apple’s Big Win in 2022_Business, Brand, and Marketing Strategies_by Joanne Z. Tan
In 2022, Meta’s stock has lost about more than half a trillion dollars in value, while Apple’s revenue is expected to increase at around 6%, to be around $88+ billions. So, what has that got to do with marketing strategies, brand strategies, and business strategies? Here is a case of Meta and Apple - what they did right, and what they did wrong in 2022. Now the question is: Which comes first – business strategies before brand strategies and marketing strategies? Or vice versa? - To read it as a blog - To watch it as a video - To stay in the loop, subscribe to our Newsletter Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels To stay in the loop, subscribe to our Newsletter
S1 E68 · Sat, October 08, 2022
Episode 68: ”Us vs. the Problems”, NOT ”Us vs. Them”_30 Seconds of Anything_by Joanne Tan_10PlusBrand
Us vs. The Problems, NOT “Us vs. Them” Elections come, elections go. In a football loving country with only two political parties, the FALSE sense of opposition can destroy national unity with “Us vs. Them” thought distortion, when it is TRULY “Us vs. the Problems” we ALL face. Truth is seldom in the extremes, but more often than not, in the middle. Whatever party you vote for, be the change you want to see in America: country first. Respect fellow countrymen’s humanity, and uphold our democracy based on the rule of law. This mindset can also make your business culture healthy, your brand thrive, and you and your employees happy. #BeYourOwnBrand, especially when the world is pushing us to extremes. - To stay in the loop, subscribe to our Newsletter Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels To stay in the loop, subscribe to our Newsletter
S1 E67 · Sat, October 01, 2022
Episode 67: 8 Brand Elements for Businesses, Leaders, or Organizations_by Joanne Z. Tan
Here are 8 brand elements which, when used well, can substantially enhance a company's digital marketing, branding and brand building with strategies, content, logo, website, video, LinkedIn, SEO. As the economy is in a soft landing, and perhaps heading into a recession, doing more with less during times of inflation is key to your company’s success. What are the low hanging fruits in digital marketing for you? The upcoming book “How to Become a Brand: Decode, Create, Amplify” by Joanne Z. Tan, founder, CEO, and brand strategist of 10 Plus Brand, Inc, will discuss the following eight brand elements in depth and detail. This is a short summary for building and amplifying a business brand online. Samples for these elements are also on https://10plusbrand.com/ (1) Brand Elements' foundation: Brand DNA - Decode (2) Brand strategies, structures, stories - Create (3) Brand Look & Feel - Create (4) A branded website - Create (5) Brand promotional video - Create (6) SEO: for the brand, of the brand, with the brand - amplify (7) Social media brand marketing - amplify (8) Drip Content Marketing, using AI + human intelligence - amplify Which of the above eight brand elements are the most important to your business, right now? Which is your lowest hanging fruit in this golden age of deep branding and impactful digital marketing ? Need some consultative advice? Call us: 1-888-288-4533. ================================================== - To stay in the loop, subscribe to our Newsletter - To read it as a blog - To watch it as a video Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: <a href='https://10plusbrand
S1 E66 · Sat, October 01, 2022
Episode 66: Together and Apart_a poem by Joanne Z. Tan
To watch Joanne reading this poem on youtube To read this poem - To stay in the loop, subscribe to our Newsletter Last newsletter, I wrote a poem , “Is a Life Complete Without another?” about basically…what’s the point of marriage? Here’s another poem “Ode to Idea Love”, the exact opposite. Perhaps the best thing I learned from law school is to see the same issue from opposite points. Want to read the last “cynical” poem? Here's the newsletter it was in: https://10plusbrand.substack.com/p/joanne-tan-memoir-poem-awards-blogs (Frankly, as of now, I like the previous poem better: “Is a Life Complete Without another?”) ================= Together and Apart - Ode to Ideal Love (nothing to do with Valentine!) Together and apart The ebb and flow, strings of the heart. Stillness needs a disturbing stone, rippling music, love’s tone. Absence feeds imagination, longing softens tribulation. Eager fingers caressing harp strings Improvisations unceasing; playing, playful, played; Inevitable, spectacular, fateful stars, merging paths. Together and apart, the yin and yang of the heart. Synced flow of a galaxy dance in harmony; Order or disorder cannot keep them apart. Not meant for many Not for any cause Not out of duty Not because of charity Not for any reason All for that one beloved person Whose sights intrigues Whose voice moves Whose movement captivates Whose mind activates. Like the Moon around the Earth waxing and waning on a committed course. Far and near Up and down Never deviates from eternal bond. Together and apart Out of two souls forms one Never depart. © Joanne Z. Tan Written on Jan. 10, 2022 #joannetan #10plusbrand #poetry #PoemAndArt
S1 E65 · Fri, September 09, 2022
Episode 65:Queen Elizabeth’s ”4 Ds” Behind her 70 years’ Rule_30 Seconds of Anything_by Joanne Tan_10PlusBrand
I'd summarize Queen Elizebeth II's brand with 4 Ds: Duty, Decency, Dignity, and Discretion. With her commitment to her service, her kindness, intelligence, and toughness In making hard decisions such as stripping her son Prince Andrew' royal titles, she demonstrated discretion and integrity, which enhanced her dignity, and the monarchy's relevancy in this modern world. These virtues were the reasons why she ruled 70 years through many tumultuous times, external and internal. Her dutifulness, decency, dignity and discretion made her widely respected and loved, and turned herself into a unique brand: the GREAT, yet self restrained Queen Elizebeth II. To stay in the loop, subscribe to our Newsletter Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels To stay in the loop, subscribe to our Newsletter
S1 E64 · Sat, September 03, 2022
Episode 64: What do Serena Williams, Michael Phelps, and Sports Superstars have in common? 30 Seconds of Anything_by Joanne Tan_10PlusBrand
Serena Williams, Michael Phelps, Michael Jordan, Muhammad Ali, ... what do these sports superstars have in common? Will power, drive, tenacity, talent, and HARD WORK. They have transcended their greatness in their respective fields, to become symbols of human strength, - mental, physical, and spiritual. Their legacy will inspire humanity for generations, not because they won more than they lost, but because of their imperfect records that proved their strive for greatness when most people would give up. They have shown us how to #beYourOwnBrand, and #beYourOwnSuperpower. - To stay in the loop, subscribe to our Newsletter - To read it as a blog - To watch it as a video Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
S1 E63 · Sun, August 28, 2022
Episode 63: New York City’s Red Light Zone & Brandeis University 40 years ago_excerpt 2, Joanne Tan’s Memoir
- To watch it as a video - To read as a blog To stay in the loop, subscribe to our Newsletter I am continuing my personal stories published in the last Newsletter, an excerpt from my upcoming memoir 50 Dollars and a Tiger Balm: 40 Years in the US . After missing the flight and losing my suitcase on August 25, 1982, I ended up at the Chinese Consulate in New York City with a bunch of government sponsored students (I was self sponsored.) The Chinese Consulate New York City’s Red Light Zone “God” Arriving at Brandeis University and my first letter Home Chicken Sandwich; “Don’t panic!” My Mom’s fears, ignorance, and prejudice Overcoming the Impossibles Listeners: Would you like me to continue telling my stories, excerpt by excerpt like this? OR would you prefer to read the entire book when it is published? - Please reply and let me know, thank you! Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels To stay in the loop, subscribe to our Newsletter
S1 E62 · Sat, August 20, 2022
Episode 62: ”50 Dollars and a Tiger Balm: 40 Years in the US”, Introduction to a memoir by Joanne Tan
Watch it as a video Read it as a blog To stay in the loop, and also be the first to preorder when this book is published, sign up for this newsletter https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com Coming to America 40 Years Ago_Memoir by Joanne Tan:"50 Dollars & a Tiger Balm: 40 Years in the US" Last summer, my 30-second video to celebrate my 39th year of landing in the US was quoted by CNN’s news anchor Jim Acosta on Twitter. This year, I’m writing my book “50 Dollars and a Tiger Balm: 40 Years in the US”. In this newsletter and the next one, for my 40th anniversary of landing in the US from Beijing, I will tell some personal stories and spill some guts. As a private person, this is something that takes MORE courage than the courage to come to the US all by myself, even having “made it” here on my own. But what’s the use of living an extraordinary life, without sharing with others what I’ve learned? So, bear with me–you won’t regret it... In my next newsletter, I will continue with “Overcoming the Impossibles”. ======================== Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels To stay in the loop, subscribe to our Newsletter
S1 E61 · Thu, August 18, 2022
Episode 61: Is A Life Complete Without Another?_A Poem by Joanne Tan
Is a Life Complete without Another? (A Poem written by Joanne Tan, Aug. 2022.) To watch Joanne Tan reading it as a video To read it as a blog Alone, helpless, utterly dependent - we came to the world. Alone, helpless, utterly dependent - we leave this Earth, regardless of fame, fortune, power, position. Inherently needy is not the same as independently alone. Blessed are you if you share your life with a beloved, yoked through happiness and frustration, joy and pain, together and alone, love and hate, betrayal, disgrace, as partners, as friends. Blessed am I if my journey’s loyal companion is my shadow till the end, ... (To Read the entire poem as a blog.) (To watch Joanne Tan reading the poem as a video .) © Joanne Z. Tan. Written Aug. 10-20, 2022. To stay in the loop, subscribe to our Newsletter Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels To stay in the loop, subscribe to our Newsletter
S1 E60 · Sat, August 13, 2022
Episode 60: Trump’s violation of the Espionage Act & the 7 Urgent Changes We Must Make ASAP
- To stay in the loop, subscribe to our Newsletter - To read it as a blog - To watch it as a video Please don't forget to SHARE IT WITH OTHERS! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) Potentially there will be 10 charges against Trump, including the Espionage Act violation. Q: What weaknesses in our existing system have allowed all these Trump nightmares to happen? How can we improve our system? There are two wake up calls to ALL Americans. I am speaking as an American who loves our democracy, NOT as a partisan voter. It doesn’t matter anymore whether the team you identify with is Republican or Democrat, like in a football game, whether you root for 49ers or Green Bay is pointless when the RULES OF THE GAME is going to be disregarded, destroyed, there are no winners or losers - we all lose when elections are no longer fair and honest. The first wake up call: our election system needs some extremely URGENT changes: (1) certification of state election results by PARTISAN secretaries of state: This is a political ticking time bomb, a tinder box. Solution: New federal laws must be passed ASAP to mandate all 50 states’ certification process to be checked and balanced by each state’s representatives from all political parties, to be live streamed, completely transparent, devoid of any partisanship; (2) gerrymandering: both Democrats and Republicans have committed this dishonest and corrupt gerrymandering, which is a cancer on election integrity. Solution: New federal laws must be passed ASAP to completely ban gerrymandering. (3) rank choice voting! OMG, this is SO important, to truly represent the underrepresented majority in the middle, whose voice is getting drowned by extremes on both the far right and the far left. I previously simplified and explained about rank choice voting in this blog, video, and podcast - it’s Part II of “What Caused the Insurrection: the Seven Headed Monster”. For details, please read “The Politics Industry: How Political Innovation Can Break Partisan Gridlock and Save Our Democracy”, written by Harvard Business School strategy expert Michael E. Porter, and with a unique business perspective by Katherine M. Gehl, founder of Institute for Political Innovation. (4) Get rid of the electoral college: It is NOT that hard to hold a national referendum! The vast majority of Americans across party lines want to get rid of it. Once the electoral college is gone, we don’t need the #1 I mentioned above, since there is no need for state
S1 E59 · Fri, August 05, 2022
Episode 59: Nancy Pelosi Has Got Balls!_30 Seconds of Anything_by Joanne Tan_10PlusBrand
- To stay in the loop, subscribe to our Newsletter - To read it as a blog - To watch it as a video Nancy Pelosi has got balls! While the whole world was nervously reacting to China's vicious threat, Nancy not only went to Taiwan as planned, but met with dissidents, pro-democracy leaders, and vowed ironclad support for democracy against autocracy. What a steely backbone she’s got, contrasted with the spaghetti spines of political opportunists like Josh Hawley, who pumped up his fist to instigate the mobs to storm the Capitol, and ran like a chicken when it happened. At 10 Plus brand, our slogan is: "Stand for Something". Nancy Pelosi stared down at China's obstreperous threats (basically gave them her middle finger) and became a shining example for standing for something. Bravo! Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels To stay in the loop, subscribe to our Newsletter
S1 E58 · Sun, July 31, 2022
Episode 58: Recession? WHAT Recession? And 3 other topics: 6 Tips for Podcast SEO & Promotion; Summer Reading Book List, etc.
This is Joanne Tan, 10 Plus Brand. In this newsletter we're covering four topics. 1st: we won the "Best SEO Agency in the San Francisco Bay Area" Award. 2nd: "Recession? What Recession?" 3rd: What are you reading? My recommendations for a list of books. 4th: Six do-it-yourself tips for SEO and posting your podcast. 1st: following last year's two awards, - the first was "top advertising and digital marketing agency in the San Francisco Bay Area 2021", ranked by Clutch, and the second, as one of the "best digital marketing agencies in California 2021", rated by DesignRush, 10 Plus Brand Inc. just won our third award as the "best SEO agency in San Francisco Bay Area 2022", rated by expertise.com. Many thanks to our outstanding SEO team, whose relentless efforts in combining our unique brand building approaches with technology resulted in elevating brands and profits for each of our SEO clients. Our motto is: the whole nine yards are not enough, we go 10 plus to exceed our customers expectations. Setting the bar high for ourselves have led to many customer success stories: Some have increased their business volume by 45%; some have grown from a local California brand to doing business in all 50 states; and some others have reached their status as thought leaders and influencers. Today's topic #2: "Recession? What recession?" I don't buy it: There seldom is, if ever, a recession when employment is high, the dollar is strong, the stock market is up (as of July 29 2022), and Congress is optimistic about passing the large spending and investing bill, the "Inflation Reduction Act" (a smaller version of Biden's "Build Back Better" Bill). Yes, inflation is a serious problem. And the Fed is aggressively cooling the economy with interest rate hikes. But the fundamentals of the economy remain strong. I don't have a crystal ball. But in my humble opinion, the American economy will have a soft landing that won't last more than 18 months before the next big growth wave was going to be unleashed by both the economy's intrinsic force and the Inflation Reduction Act. keep our fingers crossed that the bill will pass the Senate, or better, call or email your US senators to make sure they will do their part to pass it. Even if there will be a recession, what is within your control that you can do during a recession? - Sharpen your knives during these 12 to 18 months to get ready for the next growth waves. Here are just a few things we can help you: Audit your online brand presence: what to save, stop and start? (the three S's.) Revise your target audience profile. Update your website with new marketing strategies, stories, SEO. Expand a digital presence with social media marketing. Create a high quality brand promotional video. Produce podcasts, newsletters, daily posts and engagements, etc. Turn the R word from recession to recharging your busin
S1 E57 · Sun, June 26, 2022
Episode 57: Term Limits for US Supreme Court Justices; Investigation & Impeachment of Justice Thomas & Other Perjurers
No one is above the law, not even a Supreme Court Justice PLEASE share. Please take actions such as sending a message to your congressmen and senators, to DOJ, and other lawmakers in Congress. Do it now! To watch, listen to, and read this as a video To read it as a blog The US Supreme Court’s justices, like other branches of the federal government, must be checked and balanced by the legislative and the law enforcement branches, with investigation, impeachment, suspension, and removal in case of high crimes and misdemeanors. The US Constitution never assumed SCOTUS to be above the law, and be shielded from civil and criminal liabilities. In light of some justices' possible perjuries re Roe vs. Wade during confirmation hearings, and Clarence Thomas' possible aiding and abetting his wife's criminal conspiracy to overthrow 2020 Presidential Election, Congress and DOJ: Please take these two actions: We ask the US Congress and the US Department of Justice to immediately initiate these actions: (1) The Department of Justice must investigate and the House needs to initiate impeachments against those justices who lied under oath during confirmation hearings about not overturning Roe, and pursue perjury charges against these lying US Supreme Court Justices. (2) The Department of Justice must investigate and the House needs to initiate impeachment against Justice Clarence Thomas for any level of criminal aiding and abetting his wife’s criminal participation in the conspiracy to overturn the 2020 Presidential Election. Term limits for Every Supreme Court Justice We the people additionally must take action to impose term limits for all SCOTUS: A constitutional amendment must be introduced by the legislature, to limit every SCOTUS' term to be about 18 years, as advocated by Stanford Professor Larry Diamond in his book “Ill Winds”. Please listen to the entire 6-minute episode, and SHARE!!! - To read it as a blog - To watch, listen to, and read this as a video To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ <a href=
S1 E56 · Mon, June 20, 2022
Episode 56: How to do more with less in brand marketing during inflation
- To read it as a blog - To watch it as a video To stay in the loop, subscribe to our Newsletter The 1st insight is: do more with less. Just like more food results in more weight and health problems, more marketing in an indiscriminately what-others-are-doing fashion can be a waste of money, and gets you nowhere. How can you get the most bang for your marketing buck, especially with inflation-induced shrinking budgets? (Hint: Starting with the low hanging fruit, such as a LinkedIn profile and/or a website.) The 2nd insight is slow and steady wins the race. Many people try to lose weight by starvation, deprivation, yo-yo dieting--all to no avail. Sticking to Noom’s slow but steady course of physical activity, psychological tricks, and mental reinforcement every day proves to be the winning recipe for my success. In brand marketing, consistent and persistent efforts over time have led to more profitability, influence, and success for our clients. I am giving away many nuggets in the form of a slide presentation as a video, available as paid content. Please download the slide by clicking “paid content” at https://10plusbrand.substack.com/subscribe , by choosing either monthly or yearly plan. This is Joanne Tan, Brand Strategist and CEO of 10 Plus Brand. Stay tuned for the next load of nuggets: So you want to have your own podcast-- how to post, SEO, and promote your podcast, by yourself. I’m writing a book: How to Become a Brand - Decode, Create, Amplify. You, as a subscriber, will get bits and pieces of the book way ahead of others, and that buys you time to be ahead of the game! Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers <a href='https://10plusbrand.com/podcasts
S1 E55 · Sat, May 14, 2022
Episode 55: How to Multiply EBITDA 4-20 Times with Brand Building and Brand Marketing
1st Q: “When is the best time to build a brand?” 2nd Q: “What is the ROI for investing in brand building and brand marketing?” 3rd Q: “My clients come from referrals and warm leads. I never got a client straight from my website, or LinkedIn, or other social media. Why do I need online branding and brand building?” 4th Q: “What is the difference between marketing and brand-marketing?” To find out the full answers, listen to this 7 minute podcast - you won't walk away empty handed after 7 minutes of listening to the answers by Joanne Z. Tan, a global brand builder and marketer. - To stay in the loop, subscribe to our Newsletter - To read it as a blog - To watch it as a video Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels To stay in the loop, subscribe to our Newsletter
S1 E54 · Tue, April 05, 2022
Episode 54: Will Smith’s Slap - What makes a man defend another woman? (And vice versa?) _ by 10 Plus Brand
Even though I wish Will Smith could have used the Oscar stage to first VERBALLY extract an apology from Chris Rock, instead of slapping him and using profanity, I know that Will Smith’s intention was out of his love for his wife and to defend his wife above and beyond any considerations for himself, such as being charged for assault, or being criticized, or even barred from the Academy. Cory Booker’s impassioned speech at Judge Ketanji Brown Jackson’s Supreme Court confirmation hearings moved her, himself, myself, and many others to tears. Even though it was a speech prepared in advance, it was delivered in such a heartfelt and compassionate way that it completely overpowered the vicious attacks Judge Jackson had endured during the hearing. I myself, as one of MANY women who have often fought our battles alone, defended ourselves and our honor alone, shared the tears of gratitude Judge Jackson shed, for the genuine understanding of what Cory Booker quotes Ginger Rogers as saying: “I did everything Fred Astaire did, but backwards and in heels.” Booker went on: “Nobody is gonna steal the joy,...” “You have earned this spot. You are worthy. You are a great American…. You’re here. And I know what it’s taken for you to sit in that seat.” The good and the great that came out of these two men moves me, and frankly, I know for a fact that I am not the only woman who wishes their quality in a man who deserves to be called a husband, or a partner, or a true friend, or a decent human being who gives a piece of his or her true self in an unjust or even humiliating situation. This kind of compassion and love is not limited to a man’s protection for another woman or vice versa. This kind of love transcends race, gender, nationality, and all barriers to humanity. You see it in so many non-Ukrainian volunteer fighters risking their lives in Ukraine , because they feel that the pain and suffering Ukrainians are going through is not something they can bear to watch on the sideline. to continue to listen, watch, or read this 5-minute narrative: - To read it as a blog - To watch it as a video - To stay in the loop, subscribe to our Newsletter Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! <
S1 E53 · Sun, March 27, 2022
Episode 53: 7 tips for making a brand video, by 10PlusBrand.com
What is a brand video? Why is a brand video needed? What are the differences between a brand video and other videos? Where can a brand video be showcased? What assets are needed for making a brand video? How is it edited? How long should a brand video be? Is voice-over needed? Are acting talents necessary? What is the budget range for a brand video? ... As part of a book I am writing, “How to become a brand - Decode, Create, Amplify”, I will be sharing many tips for brand building. Before publishing the book, I will share some of my specific topics for paid subscribers to 10 Plus Brand’s newsletters. I will let you all know in advance before making any blogs as “for paid subscribers only”. If you want to know the 7 tips for a brand promotional video, please sign up as paid subscribers here . The tips given as paid content, and other valuable proprietary information we are releasing every month, is at only $5/month, or $60/year. The paid content is based on years of experience in scripting, directing, filming and recording, editing and producing many brand promotional videos for insurance agencies, executive coaches, law firms, CFO and accounting services, a private museum, Silicon Valley engineering firms and technology startups, acupuncturists, interior designers, real estate brokers, and many other industrial, B2B and B2C companies, and individuals. Next paid content for Substack subscribers will be about “How to do digital marketing and social media marketing with any budget” A hint: Build a solid brand foundation first, before building the “3rd floor”: a brand video. The foundation is brand DNA decoding. The first floor is the brand’s structure, strategies, stories, in verbal narratives. The second floor is the identity items of a brand: business name, logo, sometimes a tagline or slogan, the look and feel. The first, second “floors” will be addressed in Chapter One and Two (the blog form of which to be released later for paid newsletter subscribers). You can see FREE sample brand videos on our website , or watch MORE brand videos produced by 10 Plus Brand, on this Youtube playlist If you would like to watch more FREE brand building and branding tips , here are some of the vlogs on Youtube. or Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. Thank you! -
S1 E52 · Sun, March 13, 2022
Episode 52: Ukraine War and Americans’ Responsibilities
The Ukraine War as an intervention, unification, inspiration, and revelation of characters, both personal and national My older son has been serving in the US military for about 7 years. As soon as the Ukraine War broke out three weeks ago, he was deployed to a NATO country in Europe. Moments before he boarded the military plane, I said to him: “ My son, thank you for your service.” He was a little surprised to hear this from me, and I said: “In your own small ways, you are defending democracy, freedom, and our way of life.” I don’t know about you, but for me, after watching on TV the heart-breaking human suffering and devastation in Ukraine, I started to view my daily routines with a new appreciation. I realized that what I took for granted could be taken away, like what happened overnight to the suffering Ukrainians. What was a mundane daily routine three weeks ago now seems like privilege, - things like taking a walk and watching people walking their dogs or pushing strollers, even doing dishes in my kitchen that was not torn apart or bombed to rubbles, and sleeping in my own warm bed instead of the cold floor in a bunker… Seeing the heroic Ukrainians who would rather die to keep their freedom and their fledgling democracy, this war has awakened our consciousness about the evil of authoritarianism. As we witness the tragic loss of lives, smoldering rubble, destroyed cities, and millions of refugees, nothing is more agonizing than the feeling that one can do nothing, other than watching peaceful and innocent people suffer, while evil and violence is being brutally perpetrated. Like many of you, I want to do whatever is within my power to help Ukraine. Doing something, anything helps ease my own feelings of helplessness and agony, and puts my conscience at peace. So I have donated a sizable amount of money to NovaUkraine.org. We cannot take our democracy for granted. If you don’t have the financial resources to donate any amount, each and every one of us can at least do this: improve our OWN democracy, restore America as the beacon of hope and light, and strive for a more perfect union . By exercising and participating constructively in our democracy, by being good citizens, and by building a stronger American democracy, we are sending hopeful messages to the world that those who gave their lives for freedom and democracy did not make the ultimate sacrifice in vain. Please listen to the entire 10-minute podcast that also covered the following: - The war has united & inspired Americans & all democracies globally - We all shoulder the responsibility to protect , defend, and improve our democracy - A stress test of individuals, leaders, and the free world - “Stand for Something” - individually and nationally - To stay in the loop, subscribe to our Newsletter - To read it as a<a href
S1 E51 · Sat, March 05, 2022
Episode 51: Joanne Z. Tan Interviews Jonathan Leidy on Building Young Men Mentally, Emotionally, Physically - _Interviews of Notables & Influencers
Joanne Z Tan, CEO of 10 Plus Brand interviews Jonathan Leidy about Young Men's Ultimate Weekend that helps teenage boys grow mentally, emotionally, physically. (Excerpt:) Joanne Tan: "In addition to " Interviews of Notables and Influencers ", I also interview ordinary people doing extraordinary things. Today Jonathan Leidy is one of those unsung heroes. He is an ordinary person doing extraordinary things." "One Sunday evening I was watching TV while doing dishes. And then there came Lisa ling, "This is Life". And I heard in the background, "here is 'Pork Chop'". And as soon as the so-called "Pork Chop" started to talk,... I know that voice, that's Jonathan Leidy! Okay, great job, "Pork Chop". And then Lisa Ling described what this camp is all about . And the more I listened to it, the more I felt like, wow, this is great, from my perspective of a mother to two young men, knowing their struggles, and also as a humbly-learning-parent-for-life. And also seeing this school shooting, and mass shooting , and all perpetuated by young men, I really feel compelled to invite Jonathan on my podcast. And thank you, Jonathan, for this honor and privilege." (Jonathan Leidy:) "...So it gives everybody the opportunity to get outdoors to break up in teams, to lead teams, to go through physical and emotional challenges. And all of that is really under the guise of, I think, above all else, getting young men interacting with one another, and really understanding what makes each other tick, and really starting to relate to one another on a level that's much deeper than they might do today, you know, just over the computer somewhere..." ======================== (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. To contact us: 1-888-288-4533.) Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! - To stay in the loop, subscribe to our Newsletter - To read it as a blog - To watch it as a<a href
S1 E50 · Wed, March 02, 2022
Episode 50: The Great Resignation - Quit Job? Change Career? What’s Next?
Since the pandemic began in 2020, almost half a million (and counting) people are quitting jobs in the Great Resignation, for more fulfilling career opportunities. Some are thinking of starting their own businesses, some are switching companies, while companies are trying to keep talents. What mindset, skills, disciplines and lifestyles do you need, if you are thinking of leaving your current workplace? What do business leaders need to prepare themselves for this Great Resignation and the ensuing Great Reshuffle? Joanne Z. Tan, a brand builder & marketer and Rachel Burr, a leadership coach did a live presentation on social media, addressing various practical and fundamental aspects related to the above. Whether you want to stay in your current career, or are leaving it, you will find many great nuggets from this talk. Joanne Z. Tan Interviews Rachel Burr on the Great Resignation - Interviews of Notables & Influencers In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. To contact us: 1-888-288-4533. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! - To stay in the loop, subscribe to our Newsletter - To read it as a blog - To watch it as a video - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews #30SecondsofAnything #BrandDNA
S1 E49 · Sun, February 13, 2022
Episode 49: Super Bowl 2022 Best 3 TV Commercials
This year, something peculiar happened-- previous years’ super bowl ads were all released weeks or days before the big game; this year, only about 35% of the ads have been pre-released two weeks before the game date on Feb. 13, 2022, and as of before the 56th Super Bowl, about 80% of commercials were released on the internet. Was it because companies are afraid of not making it to our top 3 best Super Bowl list? If that’s the case, we are very flattered. But forcing people to watch poorly made ads will make your captive audience more resentful of your brand. Our sole purpose for ranking Super Bowl ads is to up YOUR game of making better commercials that truly CONNECT with people without flashy gimmicks. Bravo to the 80% brands that have pre released their Super Bowl ads ahead of the big game! Post game update: What a game! We stand by our prior picks, since no other ads were better than our top 3. What we picked previously are the finalists in the original order. Our criteria for judging the best three super bowl Ads We stick to the same criteria for the best ads, year after year: NO CELEBRITIES in the ad, No vulgarity, partisanship, bad taste and The brand’s message comes across clearly and artistically with originality & integrity. And the 1st place winner is.... - To read it as a blog - To watch it as a video 10 Plus Brand Inc. is a full service brand building, digital marketing agency for business and personal branding. We also do NFT branding for Web3 Metaverse, in addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! - To stay in the loop, subscribe to our Newsletter - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews
S1 E48 · Sat, January 22, 2022
Episode 48: ”Secrets” for Investing in the stock market by Patrick Geddes, from $0 to $43 Billion - Interviews of Notables & Influencers
"Transparent Investing" by Patrick Geddes' is releasing Jan 25, 2022. If you invest any amount in the securities market, if you work with a financial investor, or are considering ditching or hiring one, YOU CANNOT AFFORD TO MISS THIS INTERVIEW! This one and half hour long episode can save you thousands, or tens of thousands, even hundreds of thousands of dollars, depending on your investment size. Do you really need a financial advisor? What's the easiest but also hardest thing to do when investing in the stock market? During inflation, any better place to store your cash than the bank? Why fees & taxes can lower your ROI? With 40 years of finance experience under his belt, Patrick Geddes managed from zero to $42 billion at the end of 2020, as the founder and CEO of Aperio which was acquired by BlackRock for $1.05 billion. In his eye-opening new book, Patrick Geddes revealed some dirty laundry of the investment industry and pointed out that the emperor has no clothes. 100% net revenue of the proceeds of Patrick's book is donated to financial literacy work, to start a Transparent Investing MOVEMENT. Please don't forget to like it, leave a comment, and SHARE IT WITH OTHERS, - they will be grateful! - To stay in the loop, subscribe to our Newsletter - To read it as a blog - To watch it as a video - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA To stay in the loop, subscribe to our Newsletter
S1 E47 · Sat, January 15, 2022
Episode 47: Joanne Z. Tan Interviews Rotten Tomatoes Co-founder on Creator Economy, Learn to Earn Education based on Web3 & NFT Metaverse - Interviews of Notables & Influencers
Web3, NFT, and Metaverse will decentralize education into learn-to-earn model, and build a creator economy, and even make movie watchers into roles they play in the movie ... Patrick Lee, co-founder of Rotten Tomatoes, was interviewed by Joanne Z. Tan on the "Interviews of Notables and Influencers" podcast, video and blog series, where Patrick talked about these topics: The recent Theranos Elizabeth Holmes trial, "fake it till you make it", Silicon Valley culture, NFT, Web3, Metaverse, their roles in a creator economy, in a new learn to earn education model, Decentralization, blockchain, AI, AR, VR, The future of gaming, movies and entertainment industry intersecting with Technology,... AND, what does Patrick Lee's brand stand for?... Patrick Lee imagined the NFT, Web3 metaverse will revolutionize "learn to earn" education model, and the entertainment, movie making world. The "play to earn" gaming model can be evolved into "learn to earn" for students: ". ..they're actually earning a token or NFTs that can actually be converted into money. And ideally, you could get the rich people in the world to be paying the poor people to learn. " A LOT of insights! Thank you Patrick Lee! - To stay in the loop, subscribe to our Newsletter - To read it as a blog - To watch it as a video - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA This is the 10 Plus Brand's Podcast channel, a/k/a 10 Plus Podcast. In addition to the popular series "Interviews of Notables & Influencers", "30 Seconds of Anything", and regular episodes on brand development and digital marketing, Joanne Z. Tan, founder and CEO of 10 Plus Brand, Inc., regularly shares insights about current events, technology, Silicon Valley, life experience, politics, culture and the arts. 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your
S1 E46 · Thu, January 06, 2022
Episode 46: New Year Resolution_30 Seconds of Anything
Shhh! Don’t tell anyone - about your New Year Resolutions! Keep it to yourself and WORK on it quietly for at least 3 months before breathing a word of it - be it avoiding sugar, losing 5 pounds, reading a few books, or even writing a book… Planning is essential, but ... - To stay in the loop, subscribe to our Newsletter - To watch it as a video - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA
S1 E45 · Thu, December 09, 2021
Episode 45: Joanne Z. Tan Interviews Shawn Flynn on Networking and Podcasting_Interviews of Notables & Influencers
If you want to be featured on a podcast, or to host and produce your own podcast, learn from those who have been there, done it, such as Shawn Flynn, who has hosted 110 episodes for his own "Silicon Valley Podcast" production. Among those Shawn interviewed are Jim Mckelvey, co-Founder of Square, Melanie Perkins, Co-Founder of Canva , Patrick Lee, Founder of Rotten Tomatoes , on topics from building a unicorn company, raising funding, trends in technology, scaling a company, leadership, skill for the future, and much more. - To stay in the loop, subscribe to our Newsletter - To read it as a blog - To watch it as a video Being a podcast producer and host myself, for my own series “Interviews of Notables and Influencers”, I know how much work it takes to find the people to be interviewed, research, prepare, produce and edit… On top of that, Shawn has a full time job in middle market investment banking, in mergers and acquisitions, capital markets, financial restructuring. Like Shawn, I also have a full time job as the CEO and Branding Expert at 10 Plus Brand, Inc., a full service, award-winning brand building, content creation and digital marketing agency. For my own 10 Plus Podcast, I invite both well known notables and influencers, billionaires, as well as ordinary people doing extraordinary things. Next month, I will feature someone who has volunteered years of service to help troubled teenage boys at a special summer camp, as well as a savvy investor who will share insights about investing money. Below are SOME of the questions I asked Shawn during this interview: Q-1: Could you give us a brief history about yourself? What is your journey leading up to where you are now? Q 2: Do you hire any help for your podcast production? Or are you doing it all by yourself? (If yes, do you ever sleep? :) Q 3: Tell us what got you into podcasting in the first place? Do you have Sponsors? Ads? Q 4: What is the relationship between your investment banking career and your podcast series? Q 5: What are the biggest challenges in continuing your podcast, episode after episode? Q 6: Do you get emails from strangers wanting to get on your podcast? What do you do with them? Q 7: From hosting your 110 podcast episodes, which ones took the most time and effort to prepare? Q 8: Could you tell us 3 stories about how you secured interviews with the Silicon Valley big names? Q 9: What have you learned from your podcast guests? Any specific stories? Did you ever disagree with your guests on air? Do you prefer edited or live? Q 10: Did your interviews have impacted your personal and professional growth? In
S1 E44 · Mon, November 29, 2021
Episode 44: How to Rebrand - What did Facebook & Tiffany Do Wrong
Renaming Facebook into Meta is not rebranding and can't solve Facebook brand DNA problems. What did Harley Davidson and Dunkin' did right with their rebranding? - value, ethics & services. To stay in the loop, subscribe to our Newsletter To read it as a blog To watch it as a video https://10plusbrand.com/ https://10plusprofile.com/ OR follow us on social media: #10PlusInterviews #30SecondsofAnything #10PlusBrand
S1 E43 · Sun, November 07, 2021
Episode 43: Four Questions for Elon Musk: Science & Humanity, Life on Earth & Mars, Open Source Information Age, etc.
We invite Elon Musk to answer about his own open source charity platform, saving Earth & improving humanity while going to Mars. To stay in the loop, subscribe to our Newsletter To read it as a blog Question #1: Why don’t you start a charitable foundation with open source accounting yourself, if you rightfully don’t trust bureaucracies like the UN? Question #2: If you don’t want a dog-eat-dog, “beanstalks-burn-beans” world (explained below), why don’t you create an alternative digital open forum for people to freely help and give to one another, and come together to save our Earth? Isn’t this more meaningful than sending humans to the barren and lifeless Mars? What makes you think that the Martian environment will change humankind for the better? Question #3: DO BOTH - uplift science and humanity, the yin and yang of each other, can you and will you? Question #4: Could you answer our questions on "Interviews of Notables and Influencers"? (Bonus Question: Listen till the end!) https://10plusbrand.com/ https://10plusprofile.com/ Follow us on social media with these hashtags: #10PlusBrand #10PlusInterviews #BeYourOwnBrand #BeYourOwnSuperpower #WeAreBetterAngels To stay in the loop, subscribe to our Newsletter
S1 E42 · Tue, October 26, 2021
Episode 42: Interviews of Notables & Influencers - Celebrating 10th Interview in 2021
Why heavyweights like Tim Draper want to be on 10 Plus Podcast? Other than billionaires, why do we celebrate ordinary people? In December 2021, we at 10 Plus Brand will celebrate the 10th episode of Interviews of Notables and Influencers , since this podcast and video series launched on December 30th, 2020. If you would like to stay in the loop, subscribe to our Newsletter To watch it as a video To read it as a blog You can find all 10 interviews on our website: 10PlusBrand.com, or under the #10PlusInterviews on social media. Who gets to be interviewed and why they come Great questions and Genuine curiosity Business brand or personal brand - what does your brand stand for? What makes interview questions truly great, with very different people? To feed the general public with quality insights that benefit humanity is the purpose behind “Interviews of Notables and Influencers” Follow us: #10PlusInterviews or, #InterviewsOfNotablesAndInfluencers #10PlusBrand - if you need to build, market, or rebrand your business or personal brands. Thank you! © Joanne Z. Tan Oct. 24, 2021
S1 E41 · Sat, October 23, 2021
Episode 41: Joanne Z. Tan Interviews Kevin Surace on AI, Investing in Technology, America‘s Future, Broadway Shows_Interviews of Notables and Influencers
How did he get 800X on startup investment? Kevin Surace, innovator, broadway producer, & serial entrepreneur shared his tips. If you would like to stay in the loop, subscribe to our Newsletter To read as a Blog To watch, listen to as a Youtube Video Introduction: Kevin Surace is a Silicon Valley innovator, serial entrepreneur, CEO, TV personality and EDUTAINER (educator and entertainer combined). Kevin has been featured by Businessweek, Time, Fortune, Forbes, CNN, ABC, MSNBC, FOX News, and has keynoted hundreds of events, from INC5000 to TED to the US Congress. He was INC Magazines’ Entrepreneur of the Year in 2009, a CNBC top Innovator of the Decade, World Economic Forum Tech Pioneer, Chair of Silicon Valley Forum, featured for 5 years on TechTV’s Silicon Spin. While he has a technical background with 93 worldwide patents, Mr. Surace led pioneering work on the first cellular data smartphone (AirCommunicator), the first plastic multi chip semiconductor packages, the first human-like AI virtual assistant (Portico), soundproof drywall, high R-value windows, AI-driven building management technology, AI-driven quality assurance automation, and the window/energy retrofits of the Empire State Building and NY Stock Exchange. Kevin is also an accomplished music director, conductor, Broadway show and musicals producer, and percussionist. He’s Actively developing high quality "digital theater" virtual musical entertainment using green screen studios and advanced digital designs. Kevin is CTO of Appvance.ai which has developed groundbreaking AI based autonomous software testing in a SAAS platform. He is also involved with companies addressing: AI & Robotics, QA automation/security, IOT, subscription models, sustainability, and sleep tech. As a branding expert, l can’t help branding Kevin as: “A Renaissance man, in a Renaissance Age.” 1) Tell me your personal journey, about why, what, how you get to be where you are, today? 2) Among all the things you have done, what are your most important and most proud of? 3) Failure is the mother to success. What are the most profound “failures” that you have learned from, that you’d like to share with the world? 4) You invest in startups, any unicorns? What made you spot them as the “unicorns” before they were successful? 5) AI - what do you think about the prospects of AI becoming masters of humanity? 6) This Pandemic is only the beginning, there will be more. What do you think the world should do, to be more prepared? What are your predictions about the future after this Pandemic? 7) Describe, in details, your vision of the world with AI, social m
S1 E40 · Wed, October 06, 2021
Episode 40: Joanne Z. Tan Interviews Michael Van Every on Real Estate Investment 2022 in CA - Where, What, Why, for Residential and Commercial Properties_Interviews of Notables and Influencers
What are the 2022 trends for real estate investment, commercial & residential? Why remote working hurts urban development? If you would like to stay in the loop, subscribe to our Newsletter To read an edited transcript To watch it as a video The following are the summaries of questions Joanne Z. Tan asked Michael Van Every during this one-hour interview on Oct 5, 2021, for the podcast series "Interviews of Notables & Influencers": Introduction: For 15 years, Michael Van Every has been the President of Republic Urban Properties (“RUP” for short), one of the largest commercial real estate developers in Silicon Valley. It is also the Bay Area flagship of the Republic Family of Companies, known for developing institutional-quality real estate throughout the United States. Michael works with Federal, State, and Local governments on the creation and development of ‘smart growth’ projects, such as master-planned communities near transportation hubs; urban mixed-use projects near major employment centers; and innovative, public-private partnerships. In his 25 years of representing major institutional and private real estate developers in the greater Bay Area, Michael has led complicated projects from land acquisition to completion. Under his leadership, RUP has gained national attention for its Transit Orientated Development (TOD) projects at key transit stations, working as the premier public-private partner with many transit authorities across California. Michael has been involved with the planning, financing, construction, and delivery of 1,238 multifamily units and 145,000 square feet of mixed-use commercial space, 380 hotels rooms, 151,000 square feet of office, and 120,000 square feet of retail in various stages of development, at $1.5 billion in value. A third-generation San Jose native, Michael is an active member of the Silicon Valley Leadership Group. Tell us about yourself, your personal stories, your family: Why do you do what you do? How did your journey end up here? And where is it going? What is the most important thing that you value? What are your biggest accomplishments, and the biggest learning lessons/failures COVID: how is it affecting commercial and residential real estate development? - Office buildings, retails, hotels, apartments, housing, public transit, mixed use projects, etc. How do you view the new remote work impacting new commercial office development? Will the future development of office space have habitational space associated with it? <li style="font-wei
S1 E39 · Fri, October 01, 2021
Episode 39: Joanne Z. Tan‘s 2nd interview of Tim Draper on why Bitcoin will replace US Dollars in 30 years, what SEC and IRS should do with it__Interviews of Notables & Influencers
Why Tim Draper thinks Bitcoin is immune to inflation, power outages, hacking, and will replace fiat in 20 years - 2nd interview. If you would like to stay in the loop, subscribe to our Newsletter To read an edited transcript To watch it as a video The following are the summaries of questions Joanne Z. Tan asked Tim Draper during this one-hour interview on Sept. 23, 2021: Crypto and Bitcoin fluctuated wildly in the last 4 months after our first interview. ... Other than China’s cracking down on Bitcoin and crypto, do you see any SYSTEMIC flaws in the crypto’s trading mechanism that have caused the wild fluctuation? Examples: Yesterday’s 90% drop of Bitcoin on Pyth was caused by computer botching basic math, the day before, the “blackout” at Solana, and the use of robot traders in high frequency crypto trading… What are your thoughts about these systemic flaws, or phenomena, or “growing pain”? It seems that Bitcoin holders are primarily in two large camps: first, highly educated, intelligent and financially secure; second, herd mentality blind followers, some of whom are gamblers. Is that another contributing factor for its extreme volatility since there are far more blind followers than seasoned investors? If so, what can be done about it? Is the lack of circulation and liquidity another reason for its volatility? What caused the malfunction of El Salvador's launch of Bitcoin? Ray Dalio recently said that the value of Bitcoin is “imbued” rather than “intrinsic”. Gold’s value is “intrinsic” according to him; the “imbued” value of Bitcoin, he cited, was at least based on the impressive fact that it has never been hacked. He didn’t mention that Bitcoin has a limited edition capped at 21 million coins. What do you think of his characterization? Has the definition of “money” changed in any way with the birth and growth of Bitcoin? Does Bitcoin-ownership vs gold-ownership give Bitcoin owners more responsibility, participation, and other new elements of ownership? Ayn Rand brand of libertarian capitalism, in my opinion, was based on the dated view that the world’s resources are almost limitless, an idealized understanding of a limitless potential of capitalism. Now, living with global warming, and the realization that first, resources are limited, and second, the window of opportunities is rapidly closing; actions, NOW, by NATIONAL governments are truly needed (in addition to private actions), to reverse climate change. My question is: Could Bitcoin undermine national governments’ control of central banking and economic policies, particularly related to governmental spending on sustainable industries? Is there another way to link the usage of crypto directly with sustainability industries?</p
S1 E38 · Sat, September 11, 2021
Episode 38: America‘s rebranding 20 years after 9/11_30 Seconds of Anything
America's rebranding 20 years after 9/11 demands introspective realignment of values and principles. 30 Seconds of Anything To subscribe to our newsletter To visit our websites: https://10plusbrand.com/ https://10plusprofile.com/ Finishing the 20-year war in Afghanistan is the beginning of America’s rebranding. Time to look deep in our DNA, our values, our principles. What does America stand for? What can each of us do, by the better angels of our nature, to save our country and ourselves from self-destruction? To subscribe to our newsletter that lists recent blog post, podcast, video: http://eepurl.com/g9sn0D )
S1 E37 · Sat, September 04, 2021
Episode 37: Laboring on Labor Day - Get away from the internet, be your own brand!_30 Seconds of Anything
The new work-from-home reality has blurred the boundaries between labor, management, & working hours. 30 Seconds of Anything To subscribe to our newsletter Are You Laboring on Labor Day? Today, many people People “volunteer” to work too much, remotely, leading to overweight, insomnia, and other health issues. Just because the internet is 24/7, doesn’t mean we have to be connected 24/7. To subscribe to our newsletter: http://eepurl.com/g9sn0D To visit our websites: https://10plusbrand.com/ https://10plusprofile.com/
S1 E36 · Sat, August 21, 2021
Episode 36: Why I Came to America 39 Years Ago - Be Your Own Brand, Pt. 2 of 3_30 Seconds of Anything
On 39th anniversary of my landing in U.S, what makes America unique is the opportunity to be your own brand for myself & others. To subscribe to our newsletter Be Your Own Brand - My Own Stories 39 years ago today I landed in the United States, leaving behind China that was NOT AT ALL like China today. Looking back at all the ups and downs of my journey that led to where I am today, what I’m most proud of is that I have remained to be my own brand and I am helping others to be theirs. To subscribe to our newsletter: http://eepurl.com/g9sn0D To visit our websites: https://10plusbrand.com/ https://10plusprofile.com/
S1 E35 · Sat, August 21, 2021
Episode 35: Jeopardy‘s ”Double” Jeopardy_30 Seconds of Anything
Jeopardy has a real "double jeopardy". As an esteemed brand, it needs to make a hard choice between right & wrong. To subscribe to our newsletter Jeopardy!’s executive producer, Mike Richards, anointed himself to be the host, disregarding our beloved Alex Trebeck’s wish list for his successor, including a black woman and a Jewish man, AND audience’s nomination, including a black man LeVar Burton. Jeopardy! has its own Jeopardy: Now, he is booted out, after discovering his prior racist and sexist jokes about women, minorities, and Jews. Thank you Mike Richards, for double jeopardizing yourself as the “perfect human specimen” on Jeopardy! To subscribe to our newsletter: http://eepurl.com/g9sn0D To visit our websites: https://10plusbrand.com/ https://10plusprofile.com/
S1 E34 · Tue, August 17, 2021
Episode 34: Nothing is ever too big to fail_Be your own brand, part 1 of 3_30 Seconds of Anything
No organization or country is too big to fail. Be your own superpower. Be your own brand. To subscribe to our newsletter It’s gut-wrenching to see Afghan people desperate to leave Afghanistan, after 20 years of relying on the American superpower. Deja vu, the fall of Saigon in 1978. Even if you are perfectly happy, AND lucky, to work for a large brand all your life, BE YOUR OWN BRAND. To visit our websites: https://10plusbrand.com/ https://10plusprofile.com/
S1 E33 · Sat, August 14, 2021
Episode 33: More than 11 Olympic medals - how Allyson Felix became her own brand
More than 11 Olympic gold medals: Allyson Felix became her own brand after Nike cut her pay because she was pregnant. To subscribe to our newsletter https://www10plusbrand.com https://www.10PlusProfile.com In 2018, when she was renewing Nike’s seven-year sponsorship while being pregnant, Nike cut her pay by 70% and would not make any guarantees if her performance dropped due to giving birth. How Allyson Felix responded was significant in five ways. As a brand builder and marketer, I am thrilled that she won her last Olympic medals in Tokyo running in her own brand of running shoes, “Saysh”. What a fantastic symbol of our internet era - every INDIVIDUAL can develop his or her own brand. Brand power no longer belongs only to big corporations . For those who want to build their own business brands (B2B or B2C), professional LinkedIn brands, or personal brands, please visit our website 10PlusBrand.com, or call 1-888-288-4533.
S1 E32 · Wed, August 04, 2021
Episode 32: It‘s a Small World_30 Seconds of Anything
The world is too small for tribalism during pandemic & climate change. We need to get together more than Olympic games. To subscribe to our newsletter It is indeed a very small world. There is a one of kind Olympic hybrid medal fused from a silver and a bronze, by two Japanese pole-vaulters tied for second place in 1936. The two friends opted not to compete, but to fuse a “friendship medal” for each. For the sake of contributing to a better world, please share, subscribe, if you want to hear more episodes on matters important to you and to all of us.
S1 E31 · Tue, August 03, 2021
Episode 31: Great Job Biles & Athleta!_30 Seconds of Anything
Winning at all costs is challenged by Simone Biles, a big win for mental health and humanity. To subscribe to our newsletter A small step for Biles, but a giant step for womankind It took guts and wisdom for Simone Biles to step out of competition based on her own judgement of her mental and physical conditions. Our world IS slightly better today when winning-at-all-cost no longer trumps an individual’s protection of her own health. Bravo to both! Please share, subscribe, if you want to hear more episodes on matters important to you and to all of us.
S1 E30 · Sat, July 31, 2021
Episode 30: Antivax, Economy, Democracy - Warning signs!_30 Seconds of Anything
We're all in it together - controlling the pandemic with vaccination and avoid an economic downturn. To subscribe to our newsletter We are all in this together: No one is safe from COVID unless everyone gets vaccinated. If we don’t put our act TOGETHER, we won’t control inflation, Delta, gun violence... Our democracy will collapse. Please share, subscribe, if you want to hear more episodes on matters important to you and to all of us.
S1 E29 · Thu, July 29, 2021
Episode 29: Character Counts_30 Seconds of Anything
Character matters - for brands and our country. Capitol Hill police's bravery contrasts Trump's lack thereof. To subscribe to our newsletter Capitol Hill Police's characters contrasted the complete lack thereof by the instigator of the Insurrection from the top. Character matters. Stand for something. Want to make your brand stand for something? - Check out our website: https://10plusbrand.com/
S1 E28 · Sun, July 25, 2021
Episode 28: What mindset is needed for winning Gold?_30 Seconds of Anything
Mental toughness, psychological power, emotional stability are needed to win Gold, more than physical strength & skills. To subscribe to our newsletter It takes physical strength, mental toughness, psychological power, and emotional stability to be in the flow state of peak performance to win the gold. Many get psyched out and under-perform. Want to be a champion BRAND? We at 10 Plus Brand ( https://10plusbrand.com/ ) are here to build and market your business, professional and personal brand, the whole 10 yards. Be a champion!
S1 E27 · Sat, July 10, 2021
Episode 27: A Unicorn Builds a Brand, Not Just a Book of Business - a masterclass by Joanne Z. Tan on Entrepreneurs on Fire
A Unicorn Builds a Brand, Not Just a Book of Business - a masterclass by Joanne Z. Tan on Entrepreneurs on Fire The following is a summary for the masterclass podcast on "Entrepreneurs on Fire", by Joanne Z. Tan, CEO & Brand Strategist at 10 Plus Brand, Inc., at the invitation of EOF host John Lee Dumas. EOF has a million downloads per month, is one of the top 10 Itunes podcasts in the world. Many thanks to EOF for the wonderful summary below: "Joanne Tan is a global brand builder, brand strategist, & visual branding expert, leads a multimedia digital brand marketing agency, 10 Plus Brand Inc. She mentors startups, CEOs, & executive coaches. 10PlusBrand Website – Craft your brand. Tell your story. To subscribe to our newsletter 3 Value Bombs 1) Make sure that the company is built on a solid foundation. Take your time. Make sure you have the DNA sequence mapped out for your company, then build the structure, strategies, and stories. 2) Building a company is like building a bonfire. Every log needs to burn to its fullest and contribute to a spectacular bonfire. To keep it burning, you need to keep fueling the fire with the best quality logs. 3) To retain top quality talents, CEOs need to be humble but inspiring. Humble, meaning having respect with people that have expertise that you don’t have and know that you cannot do it all. Have the ability to inspire and let people shine, not being a micromanager. Show Notes Today’s Audio MASTERCLASS: A Unicorn Builds a Brand, Not Just a Book of Business. – Joanne shares something that she believes about becoming successful that most people disagree with. Success is a process of growth, not an event. It is a journey, not a destination. There’s nothing wrong with dreaming big. The desire to become rich quickly alone cannot get you very far. You need vision not associated with money to inspire yourself. – Joanne explains and gives an example about getting yourself a team and having a culture born out of it. You may have tons of money but sooner or later, it’s going to haunt you. The teams buy what the product can do to change the world in a positive way. Buying in is not only about the money but also what the product stands for that inspires people and makes the world a better place. – Being a stargazer or a firefighter—two interesting words, but what does it mean? Being a stargazer is not losing track where you’re going. Always look at your North star and align companies toward your vision, culture, how you motivate employees, how to inspire customers. That will propel you to the right trac
S1 E26 · Wed, June 30, 2021
Episode 26: Can the social media “likes”, ”shares”, ”comments” increase a post‘s Google ranking? How is herd mentality related to popularity?
Is your content valuable measured by "likes", "shares", & comments, real, or fake? What makes a post rank on Google? To subscribe to our newsletter A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. On social media, not all "likes" are phony, but there are definitely phony "likes". Fishing for “likes” rather than giving value is a waste of time for both the “fishers” and the “fished”. Questions for the listeners: Is it true that the more likes, shares, comments a post gets, even phony likes, the higher the Google ranking for the post will be? Is Google so easily fooled? Anyone who knows about this, please feel free to leave your comments to educate me and the rest of the reading audience. The number of likes a post receives does not entirely reflect the value of the content, there are five reasons. To subscribe to our newsletter
S1 E25 · Wed, June 16, 2021
Episode 25: What do Anthony Bourdain, Nike, Apple, Tesla all have in common?
The best brands are more than functionality, but multi-dimensional. To stay in the loop, subscribe to our Newsletter If you want to watch this on video If you want to read it as a blog A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. To subscribe to our newsletter A brand is its vision, and the vision makes all the difference between Julia Child and Anthony Bourdain in presenting food and cooking, between branding Nike as sneakers instead of a symbol for human aspiration, between a computing machine rather than a brand for excellence called Apple, and between an electric car vs. humankind’s free orbiting vehicle in outer space. Like Bourdain’s “Parts Unknown”, a successful brand, say Nike, is not just about a pair of sneakers. Other brands like Apple and Tesla do the same: to engage a brand’s target audience to experience, to create memories and affinity with the brand. To subscribe to our newsletter
S1 E24 · Fri, June 04, 2021
Episode 24: Crypto, Bitcoin, Elon Musk, Inflation, China & the US, Women...Tim Draper Interviewed by Joanne Z. Tan of 10 Plus Brand
Tim Draper, who invested $19 million in Bitcoin in 2014 predicts its price at $250,000/Bitcoin in 2022-23 and a lot more. To subscribe to our newsletter To read an edited transcript To watch as a video Out of 60 questions, we only had time for 34. But Tim said that if there are enough sharing by the audience, he will answer the remaining 24 questions. PLEASE SHARE! Here are the 34 questions Joanne Z. Tan asked Tim and he answered: As one of the earliest investors in digital currency, after paying $19 MM for Bitcoin in 2014, how would you describe Bitcoin’s growth journey so far? Would you say that in 2014 Bitcoin was an “infant”? And now in 2021, a “teenager”? If so, as a 6th grader or a 10th grader? How “mature” is Bitcoin and crypto currency? How many years before Bitcoin and crypto as a whole reach “maturity”? How long will it take for crypto assets (currency and block chain) to permeate the small business markets? Elon Musk bought more than one billion worth of Bitcoins for Tesla in February 2021, then he voiced the issue about unsustainable use of energy for mining Bitcoin, which is more than all other types of crypto coins (I don’t want to compare carbon footprints of Bitcoin’s with Fiat’s and traditional banking institutions’, to keep it “orange to orange”.) Would you agree that Bitcoin is indeed a lot more energy consuming than Ether, Dogecoin, and all other altcoins and meme coins out there? About Elon Musk’s support for Dogecoin: Unlike Bitcoin that has limited quantity, Dogecoin has no limit thus lacking the “scarcity” element as one of the intrinsic values. Do you think scarcity, albeit man-made, is important to crypto? Is volatility, as shown in the last few weeks of crypto’s roller coastering ride, an inherent trait of crypto? Is there a correlation between stock market volatility and crypto currencies’ volatility? In addition to the element of scarcity, what are other intrinsic values associated with crypto? Is traceability, (thanks to blockchain technology) that enables transparency of the source and all prior ownership, another unique value proposition that crypto has that fiat does not? Now adding to scarcity and traceability, smart contracts can be added to crypto tokens such as Ether and the new kid on the block, ICT (Internet Computer Token) for various apps, would that be an indispensable or merely supplemental character for crypto? Do you think smart contracts make crypto tokens more valu
S1 E23 · Sat, May 15, 2021
Episode 23: Tim Draper, Elon Musk, Crypto - Why Joanne Z. Tan Will Interview Tim Draper, & Sample Questions
Why crypto-currency is volatile? What coins are stores of value? What are the hidden risks, and a lot more. If you would like to stay in the loop, subscribe to our Newsletter If you want to read it as a blog If you want to watch it as a video Crypto, Elon Musk, Tim Draper I will be interviewing Tim Draper on my next podcast series “Interview of the Notables and Influencers”. Tim Draper is a billionaire and Silicon Valley luminary who invested about $20 million in bitcoin in 2017. He is an unwavering believer in crypto through thick and thin. My next podcast, video, and blog post in early June 2021 will feature the entire interview. In this podcast, I’m sharing with you WHY I am going to ask Tim Draper about crypto currencies, blockchain, inflation, Elon Musk, tax risks, crypto's relationship with fiat, and a few of the 60 questions I will be asking in the upcoming interview. For the purpose of sharing my concerns for the average Joe investors, I will share my crypto journey, doubts and insights about crypto's future. If you would like to stay in the loop, subscribe to our Newsletter
S1 E22 · Fri, May 07, 2021
Episode 22: In today‘s competition fueled by technology, what makes a leading brand?
A brand needs to be remodeled like a house. Constant realignment to changing environments, audiences, & market. If you would like to stay in the loop, subscribe to our Newsletter To read it as a blog To watch it as a video A powerful brand should have vast room for adaptability and growth. To keep running twice as fast to get anywhere, as Lewis Carroll said, it must first know exactly where it wants to go, and how to fuel its run with exhaling the obsolete and inhaling fresh oxygen, constantly. Not only must a power brand always be relevant to its changing and evolving target audience, but it must also lead its target audience, inspire them, learn from them, and enrich their lives. In an ideal situation, the brand and its target audience feed off each other's ideas and energy, somewhat like a rockstar feeding off his/her fans' enthusiasm. A brand is like a house. It needs to be remodeled, repaired, and maintained.A leading and influential brand must be always relevant to its changing and evolving target audience in content, and must learn from, inspire, and enrich their lives. If you would like to stay in the loop, subscribe to our Newsletter
S1 E21 · Tue, April 27, 2021
Episode 21: Leverage the Universe - the Extreme Micro of Brand Building (Pt. 2)
Every brand is unique with an individual purpose. Find out what it is, and then give it away to the world. If you would like to stay in the loop, subscribe to our Newsletter To read it as a blog To watch it as a video We last talked about the ultimate macro of branding, by leveraging the Big Bang, to expand yourself rather than shrinking like a black hole. Look deep into DNA, and align your actions with your purposes, the raison d’etre, - the most important reason for someone or something's existence, - staying true to your “brand DNA”. To build a brand is the same as growing a purposeful life. Step by step, line by line, brick by brick, just as a tiny spider spins a tiny bit of thread to build a beautiful web a thousand times more impactful than itself. Brands need to be readjusted, realigned, and reinvented. That’s the only way to be in sync with the ultimate macro AND the extreme micro of the universe, the cradle of life and the final purpose of life. We at 10 Plus Brand are your brand’s partner from birth, during growth, and in transformation. If you would like to stay in the loop, subscribe to our Newsletter
S1 E20 · Thu, April 15, 2021
Episode 20: Joanne Z. Tan Interviews Julie Castro Abrams on Diversity, Women‘s Leadership, Bias, Women & Family_Interviews of Notables and Influencers
Will it take almost 300 years before women achieve equality & equity? Is women's empowerment make men less powerful? If you would like to stay in the loop, subscribe to our Newsletter To read its edited script To watch it as a video Julie Castro Abrams is the founder, CEO and chair of How Women Lead, a network of 14,000 women. They are top executives, leaders, current and aspiring board members and investors. Julie is also the GP of How Women Invest, an angel investing fund that has invested millions in women owned startups. Recently, Julie was featured on Forbes magazine for her accomplishments on leading How Women Invest. She's also on one of the task forces of California Governor Gavin Newsom, "the first partners" initiatives. The interviewer, Joanne Tan, is personally involved with How Women Lead for over two and a half years, both as a member of the Leadership Committee and through helping aspiring executives to get on corporate boards, with their board bios, LinkedIn profiles and resumes. Joanne describes Julie: "I have come to know Julie really well, and admire her passion, talent, brilliance, leadership, authenticity, and business savviness. All of these are inspiring to me and to lots of women." The tide raises ALL boats. Diversity is the tidal wave. Diversity increases the whole pie for everyone, and everyone stands to benefit. Like it or not, America will be the most diverse country in the world and nobody can turn the tide. For those who don't like to be politically correct all the time, - I get you; but, there is a right way and a wrong way of dealing with diversity. Either you ride the tidal wave, or better, lead the wave, or you are being dragged kicking and screaming and end up being a “loser”, and get drowned by the inevitable. Learn from the true leaders like Julia Abrams, it's not a waste of your time. If you would like to stay in the loop, subscribe to our Newsletter
S1 E19 · Sat, March 20, 2021
Episode 19: Leverage the Universe - the Ultimate Macro of Branding (Pt. 1 of 2)
To hitch onto a greater power in the universe will provide an infinite source for any brand's growth. Why not? If you would like to stay in the loop, subscribe to our Newsletter To read as a blog To watch as a video Universe? Branding? What's the connection? - Everything, or nothing. Six minutes of this podcast might change your life. You won't be disappointed. (Hint: Brand building leverages authenticity, core values, purpose and passion, given and propelled by the life giver and creator of the Universe.) If you would like to stay in the loop, subscribe to our Newsletter
S1 E18 · Sun, March 14, 2021
Episode 18: LinkedIn behaviors - what‘re the good and bad LinkedIn Etiquette?
The right and wrong ways to reach out on LinkedIn - learn what they are for your success. If you would like to stay in the loop, subscribe to our Newsletter To read it as a blog To watch it as a video Ever receive "salesy" messages on LinkedIn? Bad behaviors can make one lose connections, even account closures. Appropriate, respectful, and effective givers gain influence & connections. What are the pitfalls, and the five recommended behaviors? If you would like to stay in the loop, subscribe to our Newsletter
S1 E17 · Tue, March 09, 2021
Episode 17: Joanne Z. Tan Interviews Steve Hoffman on What causes 90% startups to fail? - Interview of the notables and influencers
What are the top 3 causes for startup failures? Why product market fit is vital? What's in Steve Hoffman's new book "Surviving a Startup"? If you would like to stay in the loop, subscribe to our Newsletter To read its edited script To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Does a NDA protect a startup's ideas? Iphone was not Steve Jobs idea, so what was so ingenious of him about Iphone? What are the top 3 reasons for 90% startups' failures? For all the entrepreneurs and business leaders, Steve Hoffman, a serial entrepreneur, angel investor and founder of the Founders' Space in Silicon Valley, has sage advice from this interview - you really do NOT want to start a startup, without hearing this first! If you would like to stay in the loop, subscribe to our Newsletter
Sun, February 14, 2021
Episode 16: 10 Tips for Couples and the Lonely Hearts for Building A Loving Relationship - A Valentine Gift from 10 Plus Brand
Relationship building for couples, friends, family members all depends on principles & practices, described here. If you would like to stay in the loop, subscribe to our Newsletter To read it as a blog To watch it as a video What is love? As our Valentine gift to you, may these 10 tips add more love to you and your relationships, to sustain through the pandemic and beyond. This is a three and half minute podcast: "Valentine’s Day Wishes for Couples and the Lonely Hearts". If you would like to stay in the loop, subscribe to our Newsletter
S1 E15 · Sun, February 07, 2021
Episode 15: Super Bowl 2021 Best Three TV Ads
Why these 3 tv commercials during Superbowl 2021 are the best without leveraging celebrities. If you would like to stay in the loop, subscribe to our Newsletter To read it as a blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Within 30-seconds (at $5.6 million), which Super Bowl TV commercials successfully tell a story without leveraging celebrity? AND the story sticks afterwards? Hint: It is harder to be simple and focused. More celebrity, more drama, more plots, more actions… are NOT better but worse. If you would like to stay in the loop, subscribe to our Newsletter
S1 E14 · Mon, February 01, 2021
Episode 14: The Two Party System, What was Behind the Capitol Insurrection, How to Defeat the 7-headed Monster (part 2)
How to fix a broken democracy in the US? Other than "rank choice voting", what else? Part 2, Solutions to "7-headed Monsters". If you would like to stay in the loop, subscribe to our Newsletter To read it as a Blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. How to deal with the 7-headed monster behind the Capitol Insurrection? The 2-party system is heading towards a dead end, while parliamentary democracies and the "rank choice voting" are more fair, inclusive and stable than 2-party primaries and general elections in US Democracy. What do you think? Comments please. If you would like to stay in the loop, subscribe to our Newsletter
S1 E13 · Sun, January 24, 2021
Episode 13: Joanne Z. Tan Interviews Pat Salber on New Challenges for B2C websites Due to Google‘s Algorithm _ Interviews of Notables and Influencers
What are the "Google Core Web Vitals"? What does a website have to do in order to be ranked higher on Google? If you would like to stay in the loop, subscribe to our Newsletter To read the questions only, as a Blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. What does it take for a consumer targeted website to win, in the cut-throat Google Search World of 2021? What are the immediate challenges with running an independent website with a large audience, in a competitive space? If you would like to stay in the loop, subscribe to our Newsletter
S1 E12 · Mon, January 18, 2021
Episode 12: What caused the Insurrection - the Seven Headed Monster, Part 1, the Problems. By Joanne Z. Tan, 10PlusBrand.com
The January 6th Capitol Insurrection was decades in the making. Find out the 7 forces behind the seditionists' invasion. If you would like to stay in the loop, subscribe to our Newsletter To read the questions only, as a Blog To watch it as a video The 7 forces behind seditionists' invasion of US Congress were years in the making. In Pt 1, we are listing these causes. Pt 2 will discuss ideas & thoughts for solutions. I try my best not to be partisan, and if it does end up riling anyone, my apology. Individual freedom is upheld only by constant vigilance and understanding about what it takes. Authoritarianism is always a possibility in the US, regardless what party you belong to. If you would like to stay in the loop, subscribe to our Newsletter
S1 E11 · Wed, December 30, 2020
Episode 11: Joanne_Z.Tan Interviews Neal on Social Media Influencer Marketing_Interviews of Notables and Influencers
Are the social media influencers "real"? What does it take to be an "influencer"? How many followers qualify an influencer? If you would like to stay in the loop, subscribe to our Newsletter To read the questions only, as a Blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Influencer marketing is on top of the food chain of social media marketing. Neal Schaffer, a globally renowned influencer marketing expert and the author of four books on social media, including the latest The Age of Influence, gives cutting edge tips and insights during an interview by Joanne Z. Tan, CEO and branding expert at 10 Plus Brand. As COVID changes working environments, online brand marketing becomes even more crucial in digital transformation. If you would like to stay in the loop, subscribe to our Newsletter
S1 E10 · Mon, November 16, 2020
Episode 10: 5 Ways to be Our Own Better Angels - How to Talk Politics at Thanksgiving Without Hurting any Family Relationships
Thanksgiving & Christmas holidays are for family members who vote differently to keep relationships - learn these tips. If you would like to stay in the loop, subscribe to our Newsletter To read the questions only, as a Blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. If your family is like mine, with Democrat and Republican voters, how do we handle partisanship at home during the Thanksgiving and Christmas holidays? I tried 5 tips, and they all worked in having honest debates. If we do not build harmony but discord, both a family and a country will be dysfunctional, and will eventually disintegrate. I hope these tips will protect your family relationships. #WeAreBetterAngels If you would like to stay in the loop, subscribe to our Newsletter
S1 E9 · Sat, October 24, 2020
Episode 9: Brand, Culture, and Synergy - How Much Remote Working is Too Much?
Human nature is social - remote working must be balanced with in-person interactions at home or in-office. If you would like to stay in the loop, subscribe to our Newsletter To read the questions only, as a Blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. The post Coronavirus world is most likely a balance between office working and remote working from home. How much work from home is too much? Bonding is key for a brand, internally and externally. A successful brand not only bonds EXTERNALLY with their followers, buyers, and loyal fans, but also INTERNALLY with employees, management and staff at all levels. If you would like to stay in the loop, subscribe to our Newsletter
S1 E8 · Thu, October 22, 2020
Episode 8: In the digital age, ANYONE can be an ”influencer”, but what you need to do to be a real one?
Social media does not elevate anyone to be more than who they are. Neither can bots become "real life heroes". If you would like to stay in the loop, subscribe to our Newsletter To read it as a blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Anyone can be an influencer, but you first need to have a game plan: what kind of influencer you want to be, whom you want to influence. Do you have a BRAND? If yes, what does it stand for? Call: 1-888-288-4533, or visit our website: www.10PlusBrand.com If you would like to stay in the loop, subscribe to our Newsletter
S1 E7 · Mon, October 19, 2020
Episode 7: LinkedIn Professional Branding and AI-enabled Digital Marketing
Covid19 has made digital marketing more relevant on LinkedIn & websites. Why and what to do? If you would like to stay in the loop, subscribe to our Newsletter To read it as a blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Tips for brand building and AI digital marketing on LinkedIn and website for B2B professionals, executives, business coaches. If you would like to stay in the loop, subscribe to our Newsletter https://10plusprofile.com/ https://10plusbrand.com/
S1 E6 · Tue, September 15, 2020
Episode 6: How to Connect Online to Get More Clients, Sales, & Opportunities
If you would like to stay in the loop, subscribe to our Newsletter A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. https://10plusprofile.com/ https://10plusbrand.com/ Email: info@10PlusBrand.com Phone: 888-288-4533 This is a Virtual Live Presentation @ Open UP Summit 2020, held in Taiwan on 9/11/2020 Joanne Z. Tan, Founder, CEO, Brand Strategist at 10 Plus Brand, talks about using LinkedIn and website to get more leads, prospects, customers, sales. If you would like to stay in the loop, subscribe to our Newsletter
S1 E5 · Wed, March 25, 2020
Episode 5: ”Business as usual” in the New Normal - how to stay calm and be helpful
If you would like to stay in the loop, subscribe to our Newsletter To read it as a blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. COVID19 can change a company's clientele, products and services, even business model, but not its brand DNA & vision by the founder & CEO. If you would like to stay in the loop, subscribe to our Newsletter
S1 E4 · Thu, February 06, 2020
Episode 4: Best 3 Super Bowl Ads 2020 - by Joanne Z. Tan,10PlusBrand.com
Less is more - why Google's Super Bowl Ad 2020 has the most storytelling power without special effects or celebrities. If you would like to stay in the loop, subscribe to our Newsletter To read as a blog To watch as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Here are the top 3 best Super Bowl Ads in 2020, based on the criteria of two words: Trust and Competence, in MY opinion, and strictly from the point of helping a business get their business’ unique value propositions across to the hearts and souls of their target audience. Counting down 3 - 2 - 1 to my personal winner: #3: New York Life Insurance's ad; #2: Under Armour's Ad; #1: Google's ad, "Lorreta". If you would like to stay in the loop, subscribe to our Newsletter
S1 E3 · Tue, January 28, 2020
Episode 3: Short & Sweet Tips for Business Branding from Joanne Z. Tan_#1_Trust and Confidence
Business or personal branding is based on 2 words: trust & competence. The hardest part is earning trust. How? If you would like to stay in the loop, subscribe to our Newsletter To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. How do you amplify your brand messages, straight to the hearts and minds of your target audience, within 30 seconds? Make your brand stand for something, then the top line will lift the bottom line. If you would like to stay in the loop, subscribe to our Newsletter
S1 E2 · Mon, August 05, 2019
Episode 2: Your Brand‘s Best Friends can be Your Competitors and Collaborators
Competition is a brand's motivation & inspiration, differentiator & collaborator in a synergetic relationship. If you would like to stay in the loop, subscribe to our Newsletter To read it as a blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Your brand, your competitors/collaborators: what's ideal and what's practical: in turning competition into synergetic partnership, and in defining unique value propositions and differentiators. If you would like to stay in the loop, subscribe to our Newsletter
S1 E1 · Fri, July 05, 2019
Episode 1: Brand Stories Are 60,000 Times More Powerful When Told with High Quality Videos
Video is both verbal & visual if done well it can multiply the impact of words & stories. How? If you would like to stay in the loop, subscribe to our Newsletter To read it as a blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Do you prefer reading an article, or watching its video version? How many people prefer watching a video to reading a blog post? Check out my latest podcast on the Power of Visuals to find out more. If you would like to stay in the loop, subscribe to our Newsletter
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