Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies
It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data...
Wed, April 09, 2025
What Podcast Listeners Say About How They Discover Shows (& Why They Stop Listening) | Podcast Listener Psychology
There’s no shortage of advice to be found on how to grow your audience. But how closely does that advice align with how podcast listeners say they actually find, choose (and abandon) the shows they listen to? It turns out, there are a number of surveys that have asked listeners to share their discovery and consumption habits. And while the data can sometimes contradict itself, it offers us as creators a peek behind the curtain into podcast listeners’ hidden psychology, so that we can better meet them where they’re at with our marketing and our shows. What’s more, this data offers us a blueprint for the questions to ask (and avoid) when conducting our own listener research. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Should you listen to your listeners feedback? 05:42 The Mom Test 08:23 How listeners discover podcasts: Active vs. passive 16:07 Understanding the broader context behind audience behaviour 26:33 Discovery doesn't matter without distinctiveness 31:02 Why listeners stop listening 39:13 Doing your own audience research ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resource The Mom Test by Rob Fitzpatrick Write Useful Books by Rob Fitzpatrick Atomic Habits by James Clear. Life Profitability by Adii Pienaar. Tom Webster Additional Resources Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave y
Wed, April 02, 2025
Exactly How Your Show Name & Cover Art Impact Growth (According to Data) | Podcast Packaging
People make decisions based on the information they have available to them. When it comes to podcast discover, that information almost always consists of just two elements: Your show title and cover art. These two elements, then, are the first and more impactful listener filter. Get them wrong, and you’ll miss out on a constant stream of your ideal listeners who are passing the show over because they don’t realize it’s relevant or aligned with their taste. But what does the “wrong” title or cover art even look like? And more importantly, what does the “right” packaging for your show look like (if it even exists). In this episode, we break down the data from the 2024 Podcast Marketing Trends Report to identify what high-growth shows do differently when it comes to crafting their packaging—and how you can borrow those lessons to help increase your show's growth potential. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Why packaging matters 00:42 Behind the scenes of our cover art development 07:33 Attributes of memorable podcast titles 20:51 Why artwork matters more than most people realize 24:48 Analyzing podcast cover art effectiveness 27:02 Host photos on cover art 33:05 Designing distinctive visual elements 34:24 Your artwork's primary job 38:06 Developing taste for good artwork & titles 44:52 Investing in professional help 46:05 Our favorite podcast titles 50:23 Our favorite podcast cover art 56:25 Perfect pairings of titles and cover art 01:01:32 Final thoughts and listener requests ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resource Hello, My Name is Awesome by Alexandra Watkins Stand the F ck Out* by Louis Grenier Holly Arnett The Dip by Seth Godin Purple Cow by Seth Godin <a href="https://seths.blog/
Wed, March 26, 2025
Jobs to be Done: The Obscure Marketing Theory That Explains Why Podcasts Grow (& Exactly How to Apply It) | Podcast Listener Psychology
Why do people listen to podcasts? And why do they listen to YOUR podcast (or one like yours)? It turns out, the answers to these questions can be found in a nerdy, obscure marketing concept called Jobs to Be Done Theory. Jobs to Be Done Theory origins date back to the 1930s, but was more fully developed by Harvard Business School researched Clayton Christiansen—primarily through an iconic case study about milkshakes… and how people don’t buy milkshakes for the obvious reasons you might think. But JTBD applies to much more than milkshakes. In fact, it applies to every product, service, piece of content—including podcasts—that any of us spend time, money, or attention to consume. In this episode, we’ll break down how to apply JTBD theory to boost the effectiveness of your marketing by aligning your content, messaging, and packaging with the job your listeners are seeking out a show to do. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Case Study: How Justin “Hires” Different Shows 02:31 An Introduction to Jobs to Be Done Theory 08:24 The Importance of Emotional Resonance in Podcasts 13:06 Assessing Podcast Growth by “Job” 21:19 Understanding Listener Psychology 26:12 Understanding Trigger Events 30:39 Examples of Trigger Events 35:50 Challenges and Opportunities for Problem Solver Shows 41:36 Challenges and Opportunities for Pleasure Giver Shows 45:04 Leveraging Listener Behavior for Show Growth 51:50 Practical Examples of Podcast Jobs to Be Done ⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ Resources Mentioned Clayton Christensen Ezra Klein Freakonomics Ramit Sethi <a href="https://www.ramseysolutions.com/?srsltid=AfmBOoqJ8PtkIVyrJ_W6nAbnvTy5VewG93WufZ4
Wed, March 19, 2025
The Conflicting Data Behind Paid Podcast Growth Tactics | Podcast Promotion
Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone who’s ever done any advertising will quickly tell you its one of the most gruelling, creatively challenging marketing practices on the planet—one where you have to be ok with burning a large amount of cash up front to figure out what (if anything works). That said if you approach it with a bit of savvy… paid advertising can be a sneaky smart way to grow. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Does advertising actually work? 01:39 Our personal experience with advertising 08:35 Understanding advertising metrics 11:24 Podcast advertising platforms & methods 22:22 Real vs fake listeners 25:00 Advertising pitfalls to watch out for 25:39 Best practices for podcast ads 25:56 Crafting effective ads 29:16 Retargeting strategies 32:33 Multi-touchpoint ad campaings 34:37 Advanced advertising techniques 44:21 How we’d allocate a $10k budget ⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ Resources Mentioned Jay Clouse's The Lab Corey Haines and SwipeFiles Kattie Laur and Pod the North Terry O'Reilly and the podcast "Under the Influence" Additional Resources Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report <a href="htt
Wed, March 12, 2025
The Hidden Dynamics That Make Growing a Podcast Different From Any Other Content Channel | Podcast Listener Psychology
Beneath the surface of every creative medium is a hidden code. Like DNA, this code dictates the constraints and possibilities of what’s possible within that platform. Like any platform, podcasting has its own code. The problem is most creators don’t understand the unique platform dynamics, constraints, and psychology baked into the medium… which makes it hard—if not impossible—to grow. Fortunately, once you’re able to decipher the code—of podcasting or any other platform—you unlock your potential for growth and ROI. Topics Covered 00:00 Understanding podcast’s platform dynamics 01:58 Listener bandwidth 05:57 The data on podcast consumption 08:29 Platform constraints & listener psychology 15:37 The pros & cons of podcasting’s built-in intertia 22:13 Host-led vs concept-led growth 25:46 What do listeners expect from podcasting? 35:22 Are long podcasts actually better? 45:03 Our picks for best “podcasts” 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better ⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ Resources Mentioned Pocket Casts Money for Couples Podcast by Ramit Sethi Jay Clouse and his Creator Science Show Conversations with Tyler by Tyler Cowen Professor G Podcast by Scott Galloway Three Books Podcast Ologies Podcast <a href="https://podcasts.apple.com/us/podcast/good-one-a-podcast-about-jokes/id1203393
Wed, March 05, 2025
How Chasing Downloads Might Make It Harder to Grow (Here's What to Optimize for Instead) | Podcast Analytics
For 74% of podcasters, downloads are the primary metric used to measure success. But should they be? For years, downloads were one of the only ways creators could measure the reach and impact of their show. But over the past few years, we’ve been getting a slow but steady stream of new analytics tools and data points… many of which provide much more useful information about whether what we’re doing is working than downloads alone. Topics Covered 00:00 Why do so many people care about downloads? 06:06 The case in favour of downloads 08:13 The shortcomings of downloads as a metric 09:02 How paid podcast promotion campaigns can ruin your analytics 10:22 Is listen time a better metric than downloads? 13:26 Alternative hard podcast metrics to track 17:36 Soft podcast metrics to track 28:17 Understanding leading & lagging indicators 38:21 How we combine metrics to measure success 42:36 One final obscure metric for you to track 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better ⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ Resources Mentioned 7 Obscure Podcast Metrics to Track Bumper Anne Handley Podcast Movement PodScan Podchaser Open Podcast Prefix Project Additional Resources Subscribe to Podcast Ma
Wed, February 26, 2025
Two Hidden Data Points That Predict Podcast Growth (& Tell You Exactly How to Accelerate It) | Podcast Discovery
A podcast listener's decision to click play boils down to a small number of touchpoints. Most prominent are your show title, artwork, and episode titles. But while these (and other) touchpoints have always had a significant impact on listener acquisition, we've never had a way to track it. Until now. In 2024, Spotify rolled out a new discovery dashboard, giving us as creators a new set of metrics to understand how listeners flow through our listener acquisition funnel. The best part is that if you know how to interpret the data this dashboard provides, it gives you a map of exactly what you need to do you improve your listener acquisition and grow your show. Here's what you need to know. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better ⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ Resources Spotify Conversion Rate Benchmarks Report How a Podcast Cover Art Redesign Helped Growth Mindset Psychology Grow 45% in One Month (+2,000 Downloads/Episode) Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
Wed, February 19, 2025
Will Discovery Algorithms Save (or Destroy) Podcasting? | Podcast Discovery
Will discovery algorithms actually grow your show for you? Since the dawn of podcasting, creators have been clamoring for better discoverability. And now, thanks to YouTube & Spotfiy’s algorithms, better discovery might be here. But will it actually be the marketing cure-all many creators hope it will be? Or might it actually make it harder to grow? Or perhaps, algorithmic discovery will change the medium into something else entirely… One way or another, we’re about to find out. Here’s how to prepare for it. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better ⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ Resources Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback About Podcast Marketing Trends Explained Podcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster. On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your produc
Bonus · Mon, February 17, 2025
A Quick Request (+ How to Win Free Podcast Marketing Training From Me)
Over $15k of podcast marketing education is up for grabs. Here's how to get it. Complete the 2025 Podcast Marketing Trends Survey Resources Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
Trailer · Wed, February 12, 2025
Introducing: Season 2 of Podcast Marketing Trends Explained
It’s a turbulent time to be a podcaster. YouTube and Spotify are introducing discovery algorithms that have the potential to both help and hurt creators. The rise of video podcasting is challenging the very definition of what a podcast even is. And AI… well, you already know about AI. In short, being a podcaster today means trying to keep your head above water in the firehose of noise that is constantly flooding your listeners’ screens, feeds, and even personal recommendations. So the question is: In the face of all of this noise, competition, and change, what are we as creators supposed to do? Or, maybe a better question: Who are the podcast creators and marketers who are making the most of this changing podcast landscape, and what can we learn from the way they’re creating and marketing their shows, that we can apply to our own? In Season 2 of Podcast Marketing Trends Explained, our goal is to get to the bottom of these questions, using a mix of data and personal insights and observations from our own podcasting experiments. In every episode, we’ll take one key data point from the latest Podcast Marketing Trends Report, and break down what it means for you as a podcast creator, producer, or marketer, so you can make smarter, savvier, data-driven decisions about how to make and market your show. You can check out the full report at podcastmarketingtrends.com and hit subscribe wherever you’re listening now to get every episode of this season. ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ Resources Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
Tue, April 30, 2024
Inside the Growth Strategies of Two of The Smartest Podcasters Alive
Michael Jordan, Simone Biles, Wayne Gretzky. Every so often, someone comes along who is playing the game at a whole different level. And when it comes to podcasting, we've got two of them. Jay Clouse and Chris Hutchins each host hugely successful shows. And this special episode, we're getting inside the minds of these two creators to understand the thought process, experiments, and personalities behind the downloads (not to mention some serious revenue). 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resource Listen & Subscribe to Sound Judgment Creator Science Podcast Creator Science All the Hacks Podcast Tim Ferriss Episode w/ Chris Hutchins Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
Tue, April 23, 2024
Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes
Plus, we need your help to decide what to make next. We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out. In this final episode of Season 1 of Podcast Marketing Trends Explained, we break down our stats from the season along with our mistakes and missed opportunities, lessons learned… and the surprising insights we’ve gained along the way. Plus, we brainstorm three new show concept ideas to keep us busy between seasons… and ask your feedback on which one we should pursue. Cast your vote for which show we should make next 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Intro 00:49 How many downloads we expected to get going into this season 02:35 Breaking down our Season 1 stats 03:22 Is YouTube worthwhile for the average podcaster? 08:34 Engagement time and consumption rates 12:44 The metric we care about more than analytics 20:26 Assessing Season 1: What we did well 23:02 How experimentation led us to find our structure 28:21 A big mistake we made with Season 1 32:05 Mistakes and missed opportunities in Season 1 36:18 Help us decide which show we should create next 40:57 Concept idea 1: “Make it Big” 45:03 Concept idea 2: “Why It Works” 49:48 Concept idea 3: “Podcast Riffs” 54:35 Listener feedback and what to expect from Season 2 ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resource Jay Clouse from Creator Science Josh Spector Bumper articles on measuring listen time Growth In Reverse
Bonus · Fri, April 19, 2024
🔥 Trolls HATE This Podcast… But We Loved It.
A magnetic show concept gives you an unfair advantage over every other show on your topic, even in the most crowded spaces. In the crowded world of book reviews and author interviews, This Queer Book Saved My Life stands out both through its combination of narrow niche and unique & compelling concept. In this roast, we dissect what makes this show work from a packaging perspective, as well as some of the improvements the Host, J.P. Der Boghossian could make to increase the show’s discovery and listener acquisition. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Intro 00:12 Introducing the roastee 00:58 First impressions: Title and artwork analysis 01:37 Deep dive into the show's concept and title 04:32 How we’d tweak the show description 09:07 Episode title and description teardown 09:15 Pros & cons of cross-posting different shows on one feed 10:29 Leveraging book titles for discoverability 12:31 Some of the best episode descriptions we’ve seen 14:21 Addressing negative reviews and trolls 15:25 Custom episode artwork opportunities 18:47 One major potential opportunity for improvement 20:22 The value of a podcast website ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resource Subscribe to JP Der Boghossian's Podcast This Queer Book Saved My Life Krista Tippett's podcast On Being Las Culturistas with Matt Rogers and Bowen Yang Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for f
Tue, April 16, 2024
We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)
Less than 5% of your potential audience is listening to your show. Here’s why, in their own words. Even small shows with just a few hundred (or few dozen) downloads an episode have usually been listened to—at one point or another—by thousands of people. A small number of those people are your regular listeners and superfans. A larger number are casual listeners and samplers, people who don’t listen to every episode, but rather based on their interest in a specific episode topic or guest. And then there are the people who listened to one episode or less… and never came back. While the data is hard to measure, chances are, less than 5% of the people who are both aware of your show and interested in your topic are regular listeners. Which begs two questions: 1. Why aren’t they listening? 2. Is there anything you can do to change that? To get to the bottom of this frustrating phenomenon, we ran a survey to our larger audience to find out—in their own words—what kept them listening more regularly… or at all. The good news? They didn’t hold back. And in this episode, we break down their feedback, which—while aimed at our show—likely applies to your show as well. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Intro 00:49 9k email subscribers… 350 downloads 02:41 How listeners choose what content to engage 04:50 The role of 'Jobs to Be Done' in podcasting 11:32 Why our audiences are tuning us out experiment 15:30 Understanding your Total Addressable Market 18:32 Strategies for retaining podcast listeners 21:24 Earning the right to long term listeners 26:28 Breaking down our casual listeners repsonse data 29:01 The challenges of creating career-adjacent content 30:16 Creative ideas to engage more listeners 33:36 What listeners like about our titles and descriptions 37:13 Using feedback to guide your content strategy 41:50 Why non-listeners choose not to listen 44:06 How to break through to non-listeners 49:43 How we’re incorporating this feedback ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ <
Bonus · Fri, April 12, 2024
🔥 Does the Tim Ferriss Podcast Playbook Still Work?
Tim Ferriss has inspired countless podcasters to create shows interviewing “top performers”… but can any of them succeed? And if so, what’s the blueprint? In this episode of Podcast Marketing Trends Explained, we roast DSTLLD's podcast's packaging. We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Intro 00:57 Roasting the DSTLLD Podcast: First Impressions 01:38 The importance of clear, searchable naming 06:52 Cover art teardown 09:05 Podcast description teardown & ideation 10:39 How to compete with established shows by finding your unique angle 18:07 Packaging individual episodes 22:27: How to become the next Tim Ferriss or Jordan Harbinger 30:06 Final thoughts and recommendations for growth ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resource Subscribe to Blake Bottrill's DSTLLD podcast Jordan Harbinger Show Tim Ferriss "3 Books" by Neil Pasricha Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: <a href="http://podcastmarketingtren
Tue, April 09, 2024
6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)
They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrative. For comedy & fiction as it is for business. And in this episode, with the help of a special guest, we’re breaking down the core principles of storytelling and how to incorporate them into your show. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 0:00 A new podcast growth experiment 3:21 Introducing Sound Judgment 6:24 Crafting your show’s Sound Vision 16:06 Structuring your episodes for impact & retention 18:54 Thinking in scenes 23:20 Surprise: The unexpected emotion behind all great podcast episodes 35:42 Why specifics are the key to unlocking memorability and emotion 40:20 Our analysis of the Sound Judgment episode 42:17 Digging deeper into defining your sound vision 47:35 How we use scenes to structure this show 51:33 How to incorporate surprise & suspense into your episodes 58:47 How to be a more specific (and thus, better) interviewer 1:01:52 The elements of a fantastic cross-promotion pitch ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resource Listen & Subscribe to Sound Judgment The Story Grid YouTube: Brandon McNulty On Being Wild Boys Famous & Gravy Subscribe to Podcast Marketing Trends Explained <a href="https://podcastmarketi
Bonus · Fri, April 05, 2024
🔥 Roasting a Ridiculously Niche History Podcast
Advantages (& pitfalls) of serialized shows, leveraging Apple Podcasts “Channels”, SEO opportunities, standing out by aiming narrow, and the power of a well-defined Jobs to be Done. In this episode of Podcast Marketing Trends Explained, we roast History of the Germans podcast's packaging. We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Intro 00:46 First impressions of History of the Germans 01:04 Episodic vs. serial podcasts pros & cons 02:18 Exploring Apple Podcast channels 05:59 Cover art and first impressions 07:58 The power of a well-defined Job to be Done 11:32 Title and description breakdown 14:36 Dissecting the episode titles 17:02 A major pitfall of long-running serialized shows (and how to fix it) 22:48 A big opportunity to stand out in any niche 25:48 Leveraging SEO and website optimization 36:03 Final critiques and suggestions ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resource Subscribe to History of the German's Podcast Mark Manson Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback <s
Tue, April 02, 2024
The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)
We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k… or 10k downloads per episode? Podcasting is inherently a slow-growth medium. Without a central discovery system offering the potential for virality, growing a podcast is a long game of slow, steady, incremental growth that compounds over time. But while you might expect growth to be somewhat slow when you start out, how long should it take before it speeds up? In this episode, we’re breaking down what the data says about how long it takes the typical show to reach the 1k and 10k milestones, the factors that influence those timelines, and what you can do to accelerate the process. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Intro 00:59 Podcast growth lessons from Warren Buffett 05:00 When typical shows hit the 1k & 10k dl/ep milestones 10:36 How experience affects a show’s growth rate 15:21 What everyone gets wrong about consistency in podcasting 26:16 The powerful compounding of relationships 31:33 Stacking micro-improvements to your show with every episode 35:26 Strategies for navigating (and avoiding) creative burnout 38:28 Building your transferable skill set 44:22 Our personal stories of creative compounding that have got us here 56:12 The impact of mentorship and constructive critique ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resource Mike Birbiglia’s Podcast, *Working It Out* Build and Launch , Past Project by Justin Jackson Mega Maker , Project by Justin Jackson Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2
Bonus · Fri, March 29, 2024
🔥 This Movie Podcast Was Begging to Be Roasted
Creating intrigue in your description, matching your artwork to your audience, ChatGPT messaging hacks, finding audiences that are already “in motion”. In this episode of Podcast Marketing Trends Explained, we roast Open to Criticism's podcast's packaging. We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners. From leveraging resources like Chat GPT to non-designer design tips, there are easy ways to make small tweaks to make a big impact. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Intro 01:10 First impressions on Open to Criticism's podcast packaging 01:36 Assessing the show’s cover art 02:21 Color choices and design insights 04:44 Breaking down the podcast description 09:19 Advice for crafting a more compelling podcast description 14:29 Exploring audience targeting and how it affects a show’s packaging 16:44 A ChatGPT hack for testing your messaging 19:22 Why you need to look for an audience that’s already “in motion” 22:04 Optimizing episode titles and descriptions for engagement 23:14 How to do custom artwork well 25:52 Leveraging strong, punchy episode titles 29:59 The complexities of creating good podcast custom episode artwork 40:13 Final thoughts on enhancing a podcast’s overall appeal ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resource Subscribe to Wendy Lloyd's Open to Criticism Podcast Nat Kadlack Chat GPT Complete the Podcast Marketing Trends 2024 Survey Subscribe to Podcast Marketing Trends Explained <a href="https://podcastmarketingacademy.com/podcast
Tue, March 26, 2024
3 Creative Decisions That Dictate Your Show's Success… or Failure
How long should your episodes be? What’s the best format for growth? Plus... the single most important decision you can make if you want to grow. Before you launch a new show, you have to make a number of creative decisions that set the course of your show. Will you do an interview, solo, or co-hosted show? How long should your episodes be? How often will you release new episodes? And who is this actually for? These structural decisions tend to get made once, sometimes without much thoughts… but they cast a long shadow over the growth potential of your show forever. So how do you ensure you’re making decisions that align with your goals and give you the best chance at success? 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Intro 00:53 How much does a podcast's structure matter in terms of its success? 03:26 Breaking down our recent episode length experiment 10:12 A better question than “how long should my episodes be?” 19:03 Which show format is best for growth? 23:48 The impact of podcast format for success and audience growth 25:22 What makes for a great interview show? 25:43 The art of crafting compelling interview shows 29:45 What makes for a great solo podcast? 33:31 What makes a great co-hosted show? 37:01 How we would design a show to get to 50k downloads/episode ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources Akimbo You're Wrong About How I Write Essay - Hide Your Work Tanner Campbell - Practical Stoicism Pod Save America podcast All In podcast Subscribe to Podcast Marketing Trends Explained <a href="https://podcastmarketingacademy.com/podcast
Bonus · Fri, March 22, 2024
🔥 Roasting the Most Boring (But Weirdly Intriguing) Podcast You’ve Ever Heard Of
Compelling show concepts, making boring topics fascinating, highlighting host credibility, designing for your desired audience, and more. In this episode of Podcast Marketing Trends Explained, we roast Meredith Brasher's podcast, Insurance vs History. We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners. From the importance of first impressions to captivating your listeners with thoughtfully curated descriptions, find out how a few small tweaks can help your audience feel more connected to you as a host and boost your marketing efforts. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Intro 01:08 First impressions: cover art & title 04:06 Why is this boring topic so intriguing? 05:06 How the description can better draw listeners in 14:18 Using Anchors & Associations to help listeners understand your show 18:10 Using the author tag to reinforce host credibility 24:25 Why your background as a host matters & how to leverage it 25:33 Unpacking the simple but enticing episode titles & why they work 29:10 Using teaser or trailer episodes to give people a taste of your show 30:05 How this show could leverage custom episode art 34:19 How we would market a story-driven show to increase listenership 40:30 Real-time cover art experiments ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources Subscribe to Insurance vs History Justin's cover art mock ups Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the
Tue, March 19, 2024
80/20 Podcast Marketing: Turn Your Limited Time Into Maximum Growth
Most podcasters waste their time on these tasks that will never lead to growth. Are you? Producing a regular podcast is one of the most grueling, time-intensive forms of content creation in existence. But what if 80% of the time you’re currently spending on your show isn’t actually contributing to growth? In other words, what if you could get the same results while spending drastically less time on your show? Or, what if you were to redirect that time towards higher leverage activities that actually did move the needle for growth? 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Intro 02:13 Breaking Down the Numbers: Data on high-growth show time spends 08:39 What stood out from the categories of growth in the data? 11:19 Where to spend time when you’re first starting your show 19:18 Finding opportunities to improve your show in your daily life 20:48 Where to spend your time once your show has traction 29:00 Time-sucking tasks to ignore or eliminate 40:21 The ultimate amplifier of every hour you spend on your show 42:37 How much time are you spending on your show each week? ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources David Perrell: How I Write Podcast Chat GPT Everyone Hates Marketers Ira Glass Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
Bonus · Fri, March 15, 2024
🔥 Roasting a Popular Tech YouTuber's Podcast (Leveraging Reputation, Status Games, Leaning Into Tension, Positioning & Differentiation)
"It takes a lifetime to build a good reputation, but you can lose it in a minute." Today, we're putting the idea to the test. Because in our latest podcast roast, we're featuring a brand new show featuring two veteran, highly successful, much beloved creators who are teaming up for the first time. In theory, Stephen Robles and Jason Aten, hosts of Primary Technology should have it all figured out. Stephen, after all, is the much beloved former host of the Apple Insider podcast, while Jason is an experienced tech writer for Inc. Magazine. But theory doesn't always translate into reality. And what got you here, doesn't always get you there. Given the pedigree, my expectations going into this roast were high. And while there's a lot to learn from what Stephen & Jason are doing right with the show... There's one major oversight with their packaging that is likely costing them dearly. And it's a mistake they're far from alone in making. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 0:00 Intro 00:29 Introduction to Primary Technology 00:48 First impressions of the show packaging 02:12 Dissecting the cover art and title 05:25 The power of leveraging your reputation as a host 08:41 Breaking down episode titles and descriptions 20:19 Understanding genre conventions 21:00 How to use listener surveys to create better content & titles 22:01 Topic-based shows and listener engagement 23:26 How to create great custom episode art 30:10 The real value of creating a show trailer ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍
Bonus · Wed, March 13, 2024
[Condensed] How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget)
How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it’s $100 or $10,000 per month. You’re probably pretty confident that if you had more money to spend on your podcast, you’d be able to grow it faster. But have you ever stopped to think about how you would spend it to get the greatest ROI? Should you buy ads? Invest in better gear? Hire an editor or assistant? In this episode, we break down our takes on where your podcast budget is best spent in order to grow the fastest. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Could we grow faster if we had more budget? 02:09 How much the average podcast spends on production & marketing 05:21 How much high-growth shows allocate to marketing 06:51 How we’d spend $500/month to grow 14:03 How we’d spend $2,500/mo to grow 24:11 How to figure out what brought people to your show 24:12 How we’d spend $10,000/mo to grow 31:14 Understanding your brand values 38:23 Running retargetting ads to your podcast 40:06 How we’d grow our podcast with zero budget ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources Descript ConvertKit Cast Magic Calendly Zapier Chartable Linkfire Figma Canva Pro Complete the Podcast Marketing Trends 2024 Survey Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter <a h
Tue, March 12, 2024
How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget)
How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it’s $100 or $10,000 per month. You’re probably pretty confident that if you had more money to spend on your podcast, you’d be able to grow it faster. But have you ever stopped to think about how you would spend it to get the greatest ROI? Should you buy ads? Invest in better gear? Hire an editor or assistant? In this episode, we break down our takes on where your podcast budget is best spent in order to grow the fastest. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Could we grow faster if we had more budget? 02:47 How much the average podcast spends on production & marketing 06:41 How much high-growth shows allocate to marketing 08:11 How we’d spend $500/month to grow 15:23 How we’d spend $2,500/mo to grow 27:23 How to figure out what brought people to your show 31:00 How we’d spend $10,000/mo to grow 38:03 Understanding your brand 50:24 Running retargeting ads to your podcast 52:33 How we’d grow our podcast with zero budget ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources Descript ConvertKit Cast Magic Calendly Zapier Chartable Linkfire Figma Canva Pro Complete the Podcast Marketing Trends 2024 Survey Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report <a href="https://podcastmarketingacademy.com/scrappy-podc
Bonus · Fri, March 08, 2024
🔥 Roasting A Professional Copywriter's Podcast (Unclear Audience Targeting, Vibe-Setting, Publishing Inconsistency, Sharp Episode Titles)
Intentional vibe setting, why people unsubscribe from podcasts, implicit and explicit context, podcast SEO strategy, sharpening your episode titles, and more. In this episode of Podcast Marketing Trends Explained, we roast Cracking Copy's podcast's packaging. We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 0:00 Intro 00:32 About Cracking Copy 00:59 Initial packaging impressions 04:24 Should you use the word "podcast" in your artwork or title? 06:18 Dissecting the title & show description 14:27 How to use copywriting techniques in your show's description 16:40 The episode title scroll test 34:21 How to improve your custom episode artwork 38:36 The real reason to create a teaser episode 39:53 Our key takeaways ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources Podcast Growth Guide Thread: Why people unsubscribe from podcasts Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
Bonus · Tue, March 05, 2024
[Condensed] 3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience
Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist? And if not, what are the marketing channels you as a creator can tap into to get your show in front of more of your ideal listeners? In this episode, we break down three types of listener acquisition channels and how you can leverage them to grow your show... without social media and without a discovery algorithm. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:54 Does the Podcast Discoverability Problem actually exist? 04:49 What the data shows about the effectiveness of various marketing channels 08:37 Writing is often a strong indicator of success in podcasting 11:18 How to pick the right marketing channel for you 12:06 The three types of marketing channels at your disposal 15:36 Owned media: The low-hanging fruit for many creators 24:14 What most podcasters get wrong about growth through collaborations 37:01 When is the right time to start paid listener acquisition? 46:34 How to kickstart word-of-mouth growth? 52:47 Your homework for this episode ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources Famous & Gravy Podcast Allies Answer The Public PodRoll Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days Connect with Jeremy on Twitter | LinkedIn Connect with Justin on <a href="https://twitter.com/m
Tue, March 05, 2024
3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience
Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist? And if not, what are the marketing channels you as a creator can tap into to get your show in front of more of your ideal listeners? In this episode, we break down three types of listener acquisition channels and how you can leverage them to grow your show... without social media and without a discovery algorithm. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:54 Does the Podcast Discoverability Problem actually exist? 04:49 What the data shows about the effectiveness of various marketing channels 08:37 Writing is often a strong indicator of success in podcasting 11:18 How to pick the right marketing channel for you 12:06 The three types of marketing channels at your disposal 15:36 Owned media: The low-hanging fruit for many creators 24:14 What most podcasters get wrong about growth through collaborations 37:01 When is the right time to start paid listener acquisition? 46:34 How to kickstart word-of-mouth growth? 52:47 Your homework for this episode ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources Famous & Gravy Podcast Allies Answer The Public PodRoll Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days Connect with Jeremy on Twitter | LinkedIn Connect with Justin on <a href=
Bonus · Fri, March 01, 2024
🔥 Roasting A #1 Christian Parenting Podcast (The Perils of Bold Claims, Keyword Stuffing, and Giving the Impression of Sleazy Marketing)
In this episode of Podcast Marketing Trends Explained, we roast The Empowered Stepmom's podcast's packaging. We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 0:00 Intro 00:43 First impressions of the cover art 08:48 Assessing the show's title 13:42 Breaking down the show description 19:23 The importance of listener-orienting your copy 26:11 How to best use the author byline 27:13 Assessing the episode titles and descriptions 30:59 Live adjustments to the show's packaging 34:41 How to submit your show for a roast ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
Tue, February 27, 2024
Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?)
What everyone gets wrong about using social media to grow your podcast, and what you should be doing instead. There might be no more common question in podcasting than: “How do I get more listeners”. And there might be no more common answer than, “Be active on social media.” The result is that social media is by far the most popular marketing channel used by podcasters to (at least try to) get more listeners and grow their shows. But does it actually work? And if it does, how, exactly? In this episode, we explore the potential benefits of social media for podcasters, how to use it effectively to grow your show and your brand, and why social media might actually be a more effective growth channel than it appears on the surface. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 0:00 Intro 01:02 How many podcast listeners does 40,000 X (Twitter) followers get you in 2024? 05:57 Non-podcast-growth reasons to be active on social media 08:06 Understand why you're using each platform 17:47 Which platform should you be on to promote your podcast? 26:34 The "Buyer's Journey" of Podcast Listener Acquisition 27:24 Why social media is probably getting you listeners without you even knowing 35:10 The double-edge sword of building your platform reputation 38:45 Non-social media growth channels 47:09 Key takeaways from this episode ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources Darknet Diaries How I Write Podcast Jay Clouse Never Post Podcast Derek Sivers Complete the Podcast Marketing Trends 2024 Survey Subscribe to Podcast Marketing Trends Explained Check o
Bonus · Fri, February 23, 2024
🔥 Roasting A Fashion Design Podcast (Show Titling, Specific Copy, Custom Thumbnails)
In this episode of Podcast Marketing Trends Explained, we roast Alison Hoenes' How Fitting podcast packaging to break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Introduction 00:50 First Impressions of the Podcast Packaging 02:04 Analyzing the Podcast Cover Art 05:32 Analyzing the Podcast Name 07:21 Analyzing the Show's Description 16:30 Analyzing the Episode Titles 25:01 Custom Artwork 28:52 Key Takeaways & Recommendations 32:00 How to Submit Your Show for an Audit ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources Complete the Podcast Marketing Trends 2024 Survey Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
Tue, February 20, 2024
Two Hard to Spot (But Very Real) Problems Suffocating Your Podcast's Growth
Imagine if you could interview 500 podcasters, separate out the ones that doubled their audience over the previous year, and ask them point blank what they did to get that result. Well, that's exactly what we did, and in this episode, we're sharing what we found. Specifically, we looked into the Podcast Marketing Survey submissions of the 15 highest-growth shows, shows that had grown anywhere from 100%–400% over the previous year, and dug into their response to the question: "What's the thing that has had the single biggest impact on growth in the past year." They're answers, and the trend they hint at, might surprise you. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 1:15 What is the average month-over-month growth rate for podcasts? 6:11 The most-impactful tactics employed by high-growth shows 10:49 Finding Podcast-Market Fit for your show 14:30 The Content-Art Spectrum 19:32 Why reducing listener churn is just as important as attracting new listeners 22:01 Practical takeaways to increase your monthly growth rate ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources Podcast Audience Survey Template How to Run a Podcast Audience Survey Linkfire Chartable How Acquired Grew Their Podcast Acquired Podcast Wait But Why The Smash or Pass Test The Content-Art Spectrum: How to Identify, Find & Research Your Ideal Listeners <a href="https://podcastmarketingacademy.com/podcast-marketing-tren
Bonus · Fri, February 16, 2024
🔥 Roasting A Fitness Podcast (Brand Coinages, Evocative Titles, Episode Naming Conventions)
In this episode of Podcast Marketing Trends Explained, we roast Wits & Weights ' podcast packaging to break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Introduction 01:14 First Impressions of the Podcast Packaging 04:18 Analyzing the Podcast Name 06:43 Analyzing the Podcast Cover Art 12:47 Analyzing the Show's Description 18:05 Analyzing the Episode Titles 22:19 Comparing the Artwork to Other Competing Shows 25:37 Optimizing the Show for SEO Discovery 30:27 How to Submit Your Show for an Audit ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources Complete the Podcast Marketing Trends 2024 Survey Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
Tue, February 13, 2024
The Hard Truth About Growing A Podcast Today (& How You Can Beat the Odds)
Look closely at the data behind almost anything—from podcast growth, to Google search results, to Amazon product sales, and more—and you'll notice a trend. In almost every case, the bulk of the rewards (downloads, clicks, sales) go to just a tiny percentage of the available options. This pattern shows up everywhere, and it's known as the Power Law. In this episode, we're breaking down the math behind the power curve as it relates to podcasting, whether you should actually be aiming to be at the peak of the curve, and how to set realistic and achievable goals related to your show. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Introduction 05:10 Understanding the Power Law Curve and it's impact on podcasting 14:25 Why you shouldn't settle for creating an "average" podcast… and strategies for stand-out 26:40 Unpacking the download data in the Podcast Marketing Trends 2023 Report 37:15 Aligning expectations and setting realistic goals ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources Complete the Podcast Marketing Trends 2024 Survey Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
Trailer · Sun, January 14, 2024
Welcome to Podcast Marketing Trends Explained
It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the Podcast Marketing Trends 2023 Report our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the full report at podcastmarketingtrends.com/2023.
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