Let’s dump the doomerism and take a positive look at AI. In this episode I’m speaking with audience expert David Boyle. As co-author of ‘Prompt’ David has quite literally written the book on how AI can be used to enhance the creation of all types of content across a variety of sectors. I also chat with Matthew Kershaw, VP of commercial strategy at D-id.com, about the rise in the creation of digital avatars, the anthropomorphism of digital assistance and what it means for our future digital selves.

Tracey's book 'The Future of You: Can Your Identity Survive 21st Century Technology?' available in the UK and US 

David and Richard’s website https://prompt.mba/

David’s book https://www.amazon.co.uk/PROMPT-Brands-practical-ChatGPT-Practical/dp/B0C1JD7C32

Audience Strategies website https://www.audiencestrategies.com/

Matthew is at D-ID.com’s website https://www.d-id.com/

D-ID.com on linkedin https://www.linkedin.com/company/deidentification/

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