Marketing Over Coffee Marketing Podcast on Steno.fm

Marketing Over Coffee Marketing Podcast

Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn

Fri, April 25, 2025
Ron Ploof – Master of Metaphor and Scholar of Story
In this Marketing Over Coffee : Learn about Story, Proverb, Simile, Analogy, Metaphor, and more! Direct Link to File Ron Ploof, Master of Story, Scholar of Proverb, now automating his best prompts After leaving chip design behind, training LLMs on his work The StoryHow Ptich Deck ( Get the deck ) – Hear the interview The Proverb Construction Kit ( Get the deck ) – Hear the interview Having the machine write the code for you 9:25 – 11:22 Insta360 X5 Camera. To bag a free invisible selfie stick worth US$24.99 with your purchase, head to store.insta360.com and use the promo code "moc", available for the first 30 purchases only! What’s new with Proverbs? How Metaphor completes the trilogy Metaphor vs. Similie vs. Analogy Trust Insights latest course: Generative AI Use Cases for Marketers Course The marketing slogan of the century Check out the offers for listeners! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post Ron Ploof –
Fri, April 18, 2025
Marketing Vibe Over Coffee
In this Marketing Over Coffee : Learn about n8n, Vibe Marketing , PS5 as 4k BluRay Player and more! Direct Link to File Brought to you by our sponsor: NetSuite Voice of the Customer with Generative AI n8n – zapier on steroids Trust Insights latest course: Generative AI Use Cases for Marketers Course Vibe Marketing I’ve been invited to the World Police Summit in Dubai NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. MAICON and Spark Together are on the same days PS5 – dodging the tariffs to get a 4k BluRay player More Blu-Ray experiments – Ron Ploof on why 90’s movies look so good Coros running watch adds Strava integration. Don’t take Carrot as the default and friend John on Strava TikTok showing you how to save big by buying direct Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post Marketing Vibe Over Coffee appeared first on Marketing Over Coffee Marketing Podcast .
Fri, April 11, 2025
The Goddess Guide To Branding
In this Marketing Over Coffee : Jane McCarthy Gives Us The Inside Story On Her New Book – Your Blueprint for Building an Abundant and Authentic Feminine Brand Direct Link to File Brought to you by our sponsor: NetSuite Buy The Goddess Guide to Branding Discovering the archetype is the unlock that guides the branding Jungian wasn’t the exact fit Founders often match the brand archetype Adding Heart, Gift, and Style to the Brand The dynamic peices of the style 9:25 – 11:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. At the beginning – finding the energy the founders have, and the energy of the competitors Liquid Death bringing Hades to the water market Making a great resource that’s also cocktail table worthy The brand is energy that people want to be around… or not You can have masculine counterparts, but also duos Lots of case studies with big brands Jane’s Website and GoddessOffice.Substack.com Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post The Goddess Guide To Branding appeared first on Marketing Over Coffee Marketing Podcast .
Thu, April 03, 2025
Five Things To Do Before You Die
In this Marketing Over Coffee : Life Lessons from Grandpa John Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Have a Living Will Have a Will Put Assets in a Trust Only buy phones at the phone store And, the number one secret to life… Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post Five Things To Do Before You Die appeared first on Marketing Over Coffee Marketing Podcast .
Thu, March 27, 2025
Attack of the (AI) Clones, and AI Top 40!
In this Marketing Over Coffee : Learn about Digital Twins, MCPs, Failing Up and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Digital Twins versus Clones The facets of our personalities Good but slow image creation – Update to GPT 4.0 vs. Imagen 3 in Google 8:12 – 9:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! What are MCP’s – Model Context Protocol (not from Tron) NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. The AI change is still at max churn Casey Kasem’s AI Top 40! Failing Up – The Peter Principle and why do so many companies do no management training? No new tech? John checking out the Satus Between 3ANC Chris April Road Trip including SMMW Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post Attack of the (AI) Clones, and AI Top 40! appeared first on Marketing Over Coffee Marketing Podcast .
Fri, March 21, 2025
Anne-Margot Rodde and Jake Laumann of Creators Corp Talk Fortnite Creative!
In this Marketing Over Coffee : The Future of Brands in the True Metaverse Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Margo is CEO and Founder at Creators Corp Starting on the agency side and working with Playstation, XBox, and Eve Riding the first VR bubble Pioneering User Generated Games (UGG) built by Creators Corp on Fortnite Creative Jake is the Strategy Lead Coming in from Sports Gaming and Major League Baseball (MLB) Optimizing games for the platform 10:13 – 10:56 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! The landscape of platform, game developers, and brands all working together Working with GoPro and Dude Perfect 250M+ Active users Fortnite building the metaverse and fighting against Netflix 400 to 600 new games…. DAILY How to optimize games for Fortnite Creative The sweet spot of connecting entertainment brands with their own game NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Unreal Engine 5 Geolocation data now available on the platform Connect with Margot on LinkedIn Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up
Fri, March 14, 2025
Product Marketing, the 4k Streaming Scam, and Roasting Coffee
Product Marketing , the 4k Streaming Scam, and Roasting Coffee In this Marketing Over Coffee : Learn about marketing substitutes, Gemma 3, Manus, Apple Mail Privacy Protection, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Product Market Fit – Done by You vs. Done with You vs. Done for You Prompt Engineering Course has been huge Google Gemma 3 Now Available 7:29 – 8:15 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Manus (it’s just a pile of Claude) LinkedIn cuts off SeamlessAI and Apollo.io from Clark Barron The artist formerly known as Chicago Mike asks about Apple Mail Privacy Protection (MPP) OpenAI $20k a month PhD assistant level? Salesforce and Microsoft on AI Sales Agents NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Streaming 4k is a scam Anker Cosmos Laser 4k SE Buying Blu-rays on Mercari Chris wears his own UV arc reactor, and is roasting his own coffee on solar power Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn:<a href="https://www.linkedin.com/
Fri, March 07, 2025
Bubble Tea with Missy Maio, Vice President of Marketing at Gong Cha
In this Marketing Over Coffee : What’s Happening at the World’s Hottest Bubble Tea Franchise? Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Gong Cha has 2, 200 Stores Globally and 500+ in America Starting out in Operations for Aramark Over to Coca-Cola and then Burger King, Dunkin, and Church’s Chicken Customers are 16-34 male/female but there’s more to the story What does Gen Z like to do? Getting Swicy! 5:45 – 6:29 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Promotions with Hershey, and Final Fantasy Selecting and balancing local versus global campaigns How does Peanuts make it to the US last!?! Running cutting edge text messaging campaigns Fivestars by SumUp Fast Casual vs QSR – the difference is experience 16:10 – 17:54 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Building the alliances to create a master fund for marketing How to succeed when marketing with franchisees Running Marathons The inside story of Dunkin’ Donuts What was the key to success? Simon Sinek’s Leaders Eat Last Good to Great Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Mark
Fri, February 28, 2025
Chain Theater on the Cutting Edge with Robotics and AI
In this Marketing Over Coffee : Kirk Gostkowski and John Arthur Long are changing what’s possible on Broadway Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Kirk is directing John’s The Robot, the Spy and the Love of A.I. Where did the robot dog come from? Working while the dog is constantly getting new features Thinking about it as the next evolution of the puppet 11:26 – 12:09 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Holding back to stretch the Wow Factor One person for the voice, one to do the driving NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Having to switch to an agile script because they were learning the whole time After pulling this off looking towards a full lentgh script and another robot? The history of The Chain Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post Chain Theater on the Cutting Edge with Robotics and AI appeared first on Marketing O
Fri, February 21, 2025
Tales of Economic Fear, TAM, Twitch and Smart Glasses!
In this Marketing Over Coffee : Don’t take our investment or legal advice, and don’t burn your eye out on Kickstarter Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Chris back from Canada Warren Buffet getting out of VOO Survey on GenAI use cases in Marketing 8:20 – 9:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! What’s a better version of TAM, SAM, SOM ? Go with Deep Research instead AI for SEO? You don’t need it, here’s the 4 things you need to do Twitch Earners vs. Followers Don’t share a Loom with me NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Oculus, Meta Glasses, Halliday Glasses on Kickstarter, StickTite reading lenses Tomorrow and Tomorrow and Tomorrow by Gabrielle Zevin Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post <a href="https://www.marketingovercoffee.com/2025/02/21/tales-of-economic-fear-tam-twitch-and-smart-glasse
Fri, February 14, 2025
Andrea Caldwell on The 7 Habits of Highly Effective People
In this Marketing Over Coffee : The greatest book on personal productivity continues to educate and change lives. Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Andrea’s path to FranklinCovey: Master’s in Market Research, Ford, Grainger The operating system of working to get private victories, which can then lead to public victories The 7 grouped as 3-3-1 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Starting with your character, integrity, and skills Independance is not the finish line, we keep moving to interdependance The role of trust See – Do – Get Addressing generational differences with the habits NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Updated for the modern workplace The FranklinCovey Impact Platform FranklinCovey.com to learn more Essentialism by Greg McKeown Andrea on LinkedIn Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters <
Fri, February 07, 2025
Uncertainty of Tariffs, AI Inbound, RCS, Subwoofers and More
In this Marketing Over Coffee : Uncertainty of Tariffs, AI Inbound, RCS, Subwoofers and More Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite How to handle uncertainty in the marketplace Using Gen AI to improve your business continuity plan Optimizing for AI search and agents? Creating an llms.txt? Install a screen reader to see if you are AI Agent compliant 7:52 – 8:34 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Measuring AI Inbound in Google Analytics Unpaid organic destroyed by AI Overviews Rich Communication Services (RCS) is now supported with iOS 18 New course, new frameworks! Google Search Trends for Restaurants from Search Engine Land 15:16 – 16:58 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Strategic Marketing by Jon-Mikel Bailey The PRISM Framework Derek said give Ginger and Soy Sauce a shot in your scrambled eggs after hearing from Phyllis at Pete & Gerry’s New Rodes, The Fives with the R-100S W, and a WiiM Mini Trickle Charging Car Batteries Black Box of Doom by Jason Pargin ,
Fri, January 31, 2025
The Outside Story of Eggs from CMO Phyllis Rothschild!
In this Marketing Over Coffee : Phyllis gives us the tour of the industry and Pete & Gerry’s Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Starting in consulting and then going in-house to lead branding Working with a purpose-based, mission-backed brand 300 family farms nationwide – a million eggs a day Pete & Gerry’s also includes the Nellie’s brand of both eggs and butter Caged vs. Cage Free vs. Free Range vs. Pasture Raised 9:02 – 9:51 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Some states have gone as far as outlawing caged eggs The challenge of educating grocery shoppers Monitoring the customer experience Follow Pete & Gerry’s on Instagram! 20:36 – 22:20 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Why avian flu is so devastating to caged hen factories Balancing biodiversity with product consistency B Corp Certified Nature’s Protein Bar The consumer trend of rise of choosing the single ingredient Cottage cheese in scrambled eggs BEFORE cooking Pete & Gerry’s and Nellie’s Recipies Jammy Eggs Phyllis on LinkedIn Book Reccos: The Myth of the Nice Girl and Building Strong Brands Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , <a
Fri, January 24, 2025
National Data Privacy, TikTok You Don’t Stop, and Deep Seek
In this Marketing Over Coffee : Now with Less Spying! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite TikTok is gone. It’s back! 137 of Earth’s 194 countries have national data privacy laws. The US is not one of them. Why governments don’t have to spy on people anymore Using AI to learn the impact of legislation Solid article on Apple’s Intelligent Tracking Protection 7:35 – 8:15 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Tom Webster inducted into the Podcast Hall of Fame – hear about his latest book Deep Seek – sustainable AI? Making the Golf Cart Smart How am I running out of lightning cables? Anker Power Brick Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post National Data Privacy, TikTok You Don’t Stop, and Deep Seek appeared first on Marketing Over Coffee Marketing
Fri, January 17, 2025
Crayola Creativity Week 2025!
In this Marketing Over Coffee : Victoria Lozano, EVP Marketing at Crayola, talks with us about the power of creativity for kids! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Leading at the big brands – coming out of NYU Stearn and going to Pfizer, Cadbury and then Crayola Driving the brand, and growing the business Child creativity as a life skill The brand revolving around products, experiences, and content Creativity Week! Reaching 8.5 million children, over 100 countries, in their 4th year! (Sign up here!) Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Running the program via email to eliminate all the logistical headaches Matthew McConaughey, Jennifer Aniston, Mo Willems and more Research on the relationship between creativity and confidence Adaptive learning supplies so everyone can develop creativity NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE p
Fri, January 10, 2025
Marketing Trends, Consumer Electronics, and Reddit Brand Safety?
In this Marketing Over Coffee : Now with more Future! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite 2025 Marketing and AI Trends (Ann Says Oxford Comma is IN) Go where the people are… but don’t build on somebody else’s land Reddit Pro Trends and AMA Ads, Brand Safety Set up a GA Exploration to track AI inbounds 8:02 – 8:46 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Gemini Real Time – Gemini fixes Chris’ furnace Hot stuff out of CES! Tom’s Guide shows off the Rollable Laptop Engadget – LG recently appointed as its new Chief Being will.i.am Officer check out the new will.i.am-infused xboom speakers with built-in boom, boom and pow . Smart Glasses, Segway E Bike nVidia Digits E-Paper portraits for art MagSafe Bluetooth Controller for your phone <a href="https://www.tomsguide.com/gaming/nintendo/nintendo-switch-2-dummy-units-
Fri, January 03, 2025
The Future of Lead Collection with Eric Lindroos of Mobly
In this Marketing Over Coffee : Mobly has completely reimagined lead collection and retrieval, Eric Lindroos gives us the inside story! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Going beyond badge swipes, QR Codes, and NFC Eric starting as a kindergarten teacher crossing to sales, and getting to Mobly from Gong.io via Ireland! 8:22 – 9:07 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! It’s event agnostic – once you are a customer you can use it for everything Tagging at scan allows you to customize the follow up path Breaking you free from booth sponsorship as the only option to get access to contact info The Enrichment Waterfall – running through 22 different data providers as part of the scan 19:27 – 21:11 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. What comes next to drive speed to lead? The same system covers loyalty programs, dinners, helicopter rides, golf tournaments, all types of on-sites Think and Grow Rich by Napoleon Hill , Signs by Laura Lynn Jackson Wicked! Eric on Linkedin Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the
Fri, December 27, 2024
CRM Update with Mike Gerholdt!
In this Marketing Over Coffee : Nobody knows more about the Admin Community than Mike and he brings us the latest! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Going from back in the days of The Button Click Admin Podcast to The Salesforce Admins Podcast Coffee endures Back in the days of Personal Brand Creating the community when CRM evoloved to the point where it could be administrated without having to write code Not just running the system, but how do admins go further in their careers? Core Responsibilities of a Salesforce Admin Build anything, for any business operation Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! CRM and Agents Predictive vs. Generative NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Adding more video to leverage YouTube Building The Podcast Mike AI Mike on LinkedIn Carry On – is it the new Die Hard? Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post <a href="https:/
Fri, December 20, 2024
The Marketing Over Coffee Holiday Special!
In this Marketing Over Coffee : Gift giving, holiday movies and more to kick off the season with Katie Robbert ! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite When do you stop giving gifts? Gift project management John and Katie both admit they don’t have their card game together 7:43 – 8:25 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! AI Holiday Music Join us over in AfM NPR Holiday Movie Roundup The Best Holiday Movie is Holly Star 15:17 – 16:48 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Lindsay Lohan back with Our Little Secret Single All The Way Jack Black in Dear Santa Red One Five Nights at Freddies Raspberry Pie – All I Want For Christmas (Is A Disco Lady) Pet Friendly Holiday Music John’s First Class Christmas Playlist Dogs love Bluey Sign up for the text line: 1-617-812-5494 Join John , Chris and <a href="https://www.threads.net/@katierob
Fri, December 13, 2024
2024 Marketing Over Coffee Year In Review
In this Marketing Over Coffee : We look back at the highlights of the year and the most important episodes! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite 2024 As The Year of AI Do Ethics Matter Anymore? TikTok 7:40 – 8:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Seth Godin on Stategy Gini Dietrich on PESO and the Post Truth World Tamsen Webster on Messaging From Trust Insights: Synthetic Focus Groups, ICP and 5P – Katie Robbert Interview Crystal Carter on SEO 14:39 – 16:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Omnicom buys Interpublic for 13.25B Next Wave – AI watching the screen and providing real time feedback Kasi Bruno on Gen Z Tom Webster on Podcasting Metatrend – The Rise of Content on Demand Alix McAlpine on Giphy Saul Colt on Electric Porsches Voitures extravert at <a href="https://thebestelectric
Fri, December 06, 2024
Influencers Reign, AI with Ads, Retail Media Networks, and Dumb Speakers
In this Marketing Over Coffee : Now with more shopping than ever. And some Cobra Kai. Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Sneaky Marketing of the Week: 48 Laws of Power sounds so much better than "How to be a manipulative jerk" Record breaking sales for the holiday $41B up from 38. Where do people get their information? What if Chrome gets broken off of Google? – Will OpenAI have it’s own browser? 7:34 – 8:18 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Adding Ads to Large Language Models? Chinese Models Walmart’s Retail Media Network, Walmart Connect, is responsible for 12% of profits AI is Ringing in Big Changes? Thanks to Zeptive, the best in Vape Detection , on both Wix and NetSuite 14:15 – 15:47 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. John’s Spotify Wrapped Giving up on Smart Speakers John recommends the Anker Cosmos 4K Laser SE Status deal on earbuds and cans for $149 Chris goes in for the super Macbook upgrade</
Fri, November 22, 2024
How To Do Better On LinkedIn
In this Marketing Over Coffee : Dwell Time, Slop Lists, BlueSky, Mini App Blogs and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite MarketingProfs post show – Generative AI for Analytics The slop list and how to do it better AJ Wilcox on LinkedIn Ads 7:55 – 8:39 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! From the Floor: Tango Hubspot integration, and Mobly Chris on the impact of LinkedIn dwell time – Free Guide to Create Better LinkedIn Posts BlueSky adding a million a day – Follow John and Chris Why you shouldn’t delete your Twitter account 19:08 – 20:40 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Yet another December filled with crappy predictions of trends Mini App Blogs John Blue says the Sneaky Marketing Award should be ongoing 48 Laws of Power, Algebra of Wealth Year end wrap up Join us over in AfM Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and <a href="https://www.linkedin.com/in/k
Fri, November 15, 2024
The Audience is Listening
In this Marketing Over Coffee : Tom Webster talks about his new book, A Little Guide to Building a Big Podcast Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Get your copy of The Audience Is Listening Since we last spoke… From Edison to Sounds Profitable Writing the book to answer "How do I grow my podcast?" Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Things that undermine the credibility of your surveying: margin of error and using percentages correctly Creating an avatar for your listener The Primary Audience versus Secondary and Tertiary Roles, Goals, Characters NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Why more podcasts need to be taking advantage of offline marketing The services offered by Sounds Profitable Bringing the P-Zone! I’m Starting to Worry About This Black Box of Doom The Greatest Yacht Rock Playlist on Earth – Capt. Tom and Capt. John Approved! Join us over in AfM Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , Jo
Fri, November 08, 2024
MarketingProfs B2B Pre-Show
In this Marketing Over Coffee : Marketing AI Update, Swinging Elections, Smart Home Update, and Tarot Chris Returns! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Streamyard tries to get me TikTok and YouTube vs. MSM on elections Canada shuts down TikTok business Katie Artifact – Running on Anthropic Claude 8:15 – 9:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Open AI O1 Model leak Nice Martech Overview of everything going on in LinkedIn MarketingProfs Preview: Katie and Chris doing a full day session on AI for Analytics, also past guests Rand Fishkin ( Great Expectations , Lost and Founder ), and Nancy Harhut ( Using Behavioral Science in Marketing ) MarketingProfs Cocktail Hour Tarot Readings with Chris Returns!! Results from 54 Google Ad Experiments A Reddit Marketing Discussion that’s not trash 17:38 – 19:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Matter 1.4 Standards
Fri, November 01, 2024
Rise of the Agents
In this Marketing Over Coffee : Now with more WP Feuds, AI Detectors and Lower Decks Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite WordPress vs. WPEngine feud Anthropic computer use – you can give AI permission to use your machine aka Rise of The Agents AI detectors are all garbage 14:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Home speakers: Echo Studio Pro vs. Klipsch The Fives vs. Sonos NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Ambient mixing tool from Google Lower Decks Mr. McMahon Join us over in AfM Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post Rise of the Agents appeared first on Marketing Over Coffee Marketing Podcast .
Fri, October 25, 2024
This is Strategy with Seth Godin
In this Marketing Over Coffee : Seth Godin , Best Selling Author of 21 books in 36 langugages talks with John Wall about Strategy Direct Link to File Brought to you by our sponsors: NetSuite and Wix Studio The new book is This Is Strategy Field Testing it through videos on Purple.Space (that are now a course on Udemy) Why feedback is often just lies The strategies behind the book itself – including the game of life 7:30 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Culture was invented by systems to defend themselves Marketing and empathy How do games fit into strategy? Luck does not even out in the long run 15:27 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Doing all the extras Honoring to work of Donella Meadows and Russ Ackoff by explaining systems Harvard Admissions Lewis Hyde on The Coyote Once you have a strategy think about three business plans Beats Fit Pro are John’s pick, Shokz Headphones change swimming forever for Seth Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and <a href
Fri, October 18, 2024
Ravi Pratap on the State of QR Codes
In this Marketing Over Coffee : Co-Founder and CTO of Uniqode, Ravi Pratap brings us up to date on the lastest marketing applications of QR codes Direct Link to File Brought to you by our sponsors: NetSuite and Wix Studio Starting out in NYC at Morgan Stanley, and off to DC 7:45 – 8:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! The first product made the desktop web mobile The 4 keys to Mobile: Bluetooth, Camera, GPS, and NFC Uniqode A centralized end-to-end solution for QR codes QR Code API 20:52 – 22:24 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Why NFC didn’t explode by QR? Digital Business Cards Currently reading Outlive – expanding your healthspan , and just watched Hit Man Connect with Ravi on LinkedIn Sign up for the MoC text line at 617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Ravi Pratap on the State of QR Codes appeared first o
Fri, October 11, 2024
Say What They Can’t Unhear
In this Marketing Over Coffee : Author Tamsen Webster talks about how to create impact in the real world with her latest book on The 9 Principles of Lasting Change Direct Link to File Brought to you by our sponsors: NetSuite and Wix Studio The new book: Say What They Can’t Unhear Interview on the previous book: Find Your Red Thread Driving action in marketing , sales, and leadership communication is not the same as creating long term change Creating internal motivation so the behavior is repeated without outside effort Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Using Aristotle’s approach – you must lead with the elements of agreement Story is arguement People want to be seen as smart, capable, and good NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. You can’t want it more than they do The Message Design Institute The question of how to accelerate the understanding and adoption of new ideas Learn2Reinvent The Compact Case Sign up for the MoC text line at 617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John ,
Fri, October 04, 2024
AI Voice Chat, Agents, and Cannoli
In this Marketing Over Coffee : Now with more synthetic focus groups, AI memory manipulation, and Deadpool Wolverine Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Open AI text to chat Voice Interface now available Voice as the next big interface Virtual focus groups by training models on your Ideal Customer Profile Try out Advanced Voice Mode in ChatGPT to start Andy Crestodina’s latest Blogging Statistics – 80% of bloggers are using AI as part of their content creation 7:29 – 8:13 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Building an AI Agent on the livestream! Videos of Chris’ MAICON and INBOUND sessions 14:37 – 16:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. AI can rewrite your memory Order from Bova’s! See us at MarketingProfs B2B! Join us over in AfM Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Si
Fri, September 27, 2024
Nataly Kelly, CMO of Zappi on Consumer Insights
In this Marketing Over Coffee : Learn how enterprise B2C organizations gather customer insights from around the globe for marketing , product and advertising insight on this Marketing Over Coffee Direct Link to File Brought to you by our sponsors: NetSuite and Wix Studio Bringing Hubspot to the rest of the world! Starting out in music and then becoming and interpreter CSA Research, SmartLane Opening Hubspot Tokyo NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Working with Global Consumer Brands at Zappi Tracking trends like the Sephora 10 Year Old The three main categories of consumer insights Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! At what growth point do orgs usually engage Zappi? Connecting insights across silos The Consumer Insights Revolution , based on work done by Pepsi and Zappi Music from Sting (Sorry, I wanted to build a Spotify playlist but they don’t have Fragile in Portuguese) Follow Nataly on LinkedIn! Sign up for the MoC text line at 617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the
Fri, September 20, 2024
Marketing AI Conference Wrap Up, Reddit, and Cobra Kai!
In this Marketing Over Coffee : Now with more trip reporting, smart speakers, and Boston Accents! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite The exceptional glory of "With Special Guest" Post MAICON trip report Headphone demos on the expo floor 8:14 – 8:56 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Managing the People Who Manage AI Midjourney now has a web UI Marketer’s Guide to Reddit 15:45 – 17:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Derek mentioned Bento as email service provider Strawberry Smart Picture Frame – Aura has a solid app and device . Also testing iFramix for obsolete iPads SmartSpeaker Update! The Instigators , The Perfect Couple , and Cobra Kai See us at MarketingProfs B2B! Join us over in AfM Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post <a href="https://www.marketingovercoffee.co
Fri, September 13, 2024
Catching up with Mignon Fogarty, The Grammar Girl!
In this Marketing Over Coffee : Mignon Fogarty talks about grammar, creating her digital network, writing and podcasting! Direct Link to File Brought to you by our sponsors: Wix Studio and Keeper 18 years of Grammar Girl! Quick and Dirty Tips Network Site Getting the network going right at the start Signing with MacMillian to get it all going Getting Oprah’s attention 8:37 – 9:19 – Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Crossing the podcasting chasm Evolving the show over time What’s hot in business grammar? Active vs. Passive Better business email strategies 17:48- 19:35 Track expenses, find deductions, and get a bigger tax refund. Get 10% off @Keeper.tax at keepertax.com/moc ! #keepertaxpod Join the Grammarpalooza text community! https://joinsubtext.com/grammar or text “hello” to (917) 540-0876 How do you stay current on grammar? Threads is working Updated Books: Grammar Girl Presents the Ultimate Writing Guide for Students, The Grammar Daily Catch up with Mignon on Threads or LinkedIn Sign up for the MoC text line at 617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , <a href="https://www.linkedin.com/in/johnj
Fri, September 06, 2024
RAG, Politics, Dual GPS, and Road Trips!
In this Marketing Over Coffee : Now with less gall bladder and more random… Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Firsthand account of using AI in healthcare Using RAG lock for post surgical recovery Mixing business with politics and surviving 9:58 – 10:40 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Salesforce Shopping Index says soft holiday season Temu and getting your own project manufactured Dual GPS 17:14 – 18:38 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Yelp vs. Google John complains about companies that market projectors and earbuds poorly Event Best Practices and John’s super secret Profs B2B schedule MAICON and INBOUND coming up for Chris Join us over in AfM Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. Machine Generated Transcript 00:00 John Wall Today’s episode is brought to you by Netsuite and Wix studio. 00:17 John Wall Good morning. Welcome to marketing over coffee. I’m Jo
Fri, August 30, 2024
Hands On Using an LLM for Storytelling
In this Marketing Over Coffee : Katie does a tour of Google Gemini writing copy trained on an Ideal Customer Profile (ICP)! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Using your Ideal Customer Profile (ICP) to improve your storytelling ability If you want to watch the video on YouTube Ron Ploof’s StoryHow Pitch Deck NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. What makes up the ICP The Trust Insights PARE framework for writing prompts Examining the ICP to find Pain Points Starting with the ending in mind Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. Machine Generated Transcript 00:06 John Wall This is marketing over coffee with Christopher Penn and John Wall. 00:14 John Wall Hey, everybody. So between ending vacations and already hitting the road for fall events, we’ve got another week before we get back to our regular shows. But I had somet
Fri, August 23, 2024
Skip Week and Something New!
In this Marketing Over Coffee : It’s our week off but I wanted to talk with you about my new project! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite If you or someone you know is doing amazing work to help us all do better tell me about them. You can ping me on LinkedIn , on Threads , or our contact form. NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Our theme song is Mellow G by Fonkmasters. The post Skip Week and Something New! appeared first on Marketing Over Coffee Marketing Podcast .
Thu, August 15, 2024
Email Vendors, Google Pixel 9, and How To Get Huge on TikTok
In this Marketing Over Coffee : Learn about why email marketing stinks, why Flux.1 rules, fan service in Deadpool & Wolverine, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Are all email service providers horrible? Mautic, MailChimp, Ghost, AWeber Google Pixel 9 8:20 – 9:50 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Google Monopoly – Paying $20B to be the only choice kind of proves that Canva acquires Leonardo AI (after 2 years – 19 M users!) Chris’ GPT for event planners and webinar operators – generating seed questions 15:47 – 16:34 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! TikTok Partners with Amazon Speed of response huge on TikTok Automating the MoC Newsletter Cobra Kai and Deadpool Wolverine Flux 1 Image Generation RIP Crowdtangle Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. Machine Generated Transcript: John Wall – 00:00 Today’s episode is brought to you by Netsuite and Wix Studio. Justine – 00:1
Fri, August 09, 2024
Katie Robbert on Ideal Customer Profiles, The 5Ps, and more!
In this Marketing Over Coffee : Learn about the Trust Insights ICP, Google Keep, True Crime, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Since the last interview…. Remodeling the house Changes in the market from analytics to AI Working with the 5P Framework Applying AI with a change management focus 10:26 – Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! The Trust Insights Ideal Customer Profiles (ICP) It’s not enough to create the profile, the model needs to tell you what to do next NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Using the ICP to create an interactive model Katie will have sessions at MAICON and Marketing Profs B2B Using Google Keep for wrangling ideas Smart Speakers in the home Peloton and Strava updates You Like it Darker by Stephen King Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie</
Thu, August 01, 2024
Olympics, Running Your Own AI, and Planning for AI Search
In this Marketing Over Coffee : Learn about Snoop at the Olympics, SearchGPT, Dyson Headphones and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Olympic watch: Snoop Dogg carrying the torch, Flava Flav supporting Water Polo Llama 3.1 released to the public – what it takes for you to run it yourself 7:07 – 7:54 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! SearchGPT is coming for search traffic Google pays to access reddit data 13:52 – 15:19 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Google gives up on ditching 3rd party cookies, AdTech execs say it doesn’t matter anyway Hidden Google tool to find discrepancies between GA4 and Google Ads conversion data (conversions vs. key events) Dyson back with more headphones – 40db noise reduction, 55 hour battery Deadpool vs. Wolverine Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John , Chris and Katie on threads, or on LinkedIn: C
Thu, July 25, 2024
Ryan Holiday on Growth Hacking – From the MoC Archives
In this Marketing Over Coffee : Before he became the most popular author on stoicism, we talked with Ryan Holiday about his marketing books! Direct Link to File We put this episode together as part of some exclusive content, the feedback was so positive we’ve decided to put it in the feed for everyone! You can still check out Growth Hacking here and Trust Me, I’m Lying! Thanks as always to our sponsors: Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. — START OF FILE QqZHuXVTDmR2e3eI_MoC830A-mp3-st.txt — John Wall – 00:00 Hey everybody. A couple of weeks ago, I was doing some backend plumbing with the website and some other stuff and playing around with some exclusive content. And rather than just sending out a blank file, I dug into the archives and got an interview with Ryan Holiday, who you may know from his books on stoicism. But before that, he actually had done a couple of marketing books, one
Thu, July 18, 2024
Dynamic Pricing, Expiring Email, The Future of GA4, and Bird by Bird
In this Marketing Over Coffee : Learn about possible new email standards, targeted CRM attacks, the ongoing saga of John’s running tech stack, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Email Changes to be aware of – Expiring email? Unsubscribe prompt after 30 days The future of GA4 7:22 – 8:13 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Dynamic Pricing vs. Surge Pricing Targeted CRM attacks 12:27 – 13:55 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Google pauses opioid painkiller policy update Apple Watch Workout can’t handle audio cues? Anne Lamott Bird by Bird Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the <a href="https://www.marketingovercoffee.com/newslett
Mon, July 15, 2024
From the Archives: Ryan Holiday on Growth Hacking
In this Marketing Over Coffee : 10 years ago we talked with Ryan Holiday about his marketing books! Direct Link to File This is a bonus file because I’m doing some testing and I thought that rather than doing a "Hello World!" post, I dug out an interview with Ryan Holiday before his first book on Stoicism! You can still check out Growth Hacking here and Trust Me, I’m Lying! Thanks as always to our sponsors: Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post From the Archives: Ryan Holiday on Growth Hacking appeared first on Marketing Over Coffee Marketing Podcast .
Mon, July 15, 2024
Alix McAlpine with the Inside Story on GIPHY!
In this Marketing Over Coffee : Learn about the Art, Business, Culture of GIFs and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite John is always using Ted Lasso And Robert Downey Jr.’s Eye Roll Gif versus Jif? (It’s all good, but the company is not Jiffy) They did the Peanut Butter Jar Neil Patrick Harris for Buble GIPHY Stickers The first GIF creative agency 7:25 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Getting her start in Infographics! Then to BuzzFeed in 2012 GIPHY reflecting the changes in the culture Avoid “How do you do, fellow kids” Kindness is on the rise NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Media recommendation! Problemista written and directed by Julio Torres Find Alix on LinkedIn and learn more about GIPHY Ads here Her webinar July 18th at 1pm! Make Your Brand Part of the Actual Conversation Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow
Thu, July 04, 2024
CDP Functions, AI Creatives, Reddit and The Acolyte!
In this Marketing Over Coffee : Learn about Customer Data Platforms, Virtual Event Content, Luxury Apple Watch Bands and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Customer Data Platform – a single customer record is maybe not required? What are the 3 functions of a CDP? Gemini showing up in Google Office and Email Google stopping continuous scroll 7:18 – 8:47 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Toys R Us AI Generated Ad has come a long way since Pepperoni Hug Spot ! Lawn Mowing Death Knight Chris’ first AI Generated single on Spotify Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Salesforce AI CEO on using GenAI for A/B Testing Using virtual events to fill the content funnel OpenAI and Reddit – Do we need more sarcasm? Are upvotes the key to better data? The Acolyte , Speidel Watch Band , Lawrence Vanishing Comedy Central and MTV Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Joi
Fri, June 21, 2024
Crystal Carter on SEO, Multiple Site Management, Wix Studio and More!
In this Marketing Over Coffee : Learn the best way for agencies to manage websites, especially if you offer SEO as a service, and how to move fast enough so that you never miss opportunities. Direct Link to File Brought to you by our sponsors: NetSuite and Wix Studio She’s been on both the client and agency side. Working with a team that designed sites and provided SEO services set her up perfectly for Head of SEO Communications Organizing clients by CMS and the joy of fixing something for marketers when it goes out to millions of users Taking advantage of the efficiencies of scale when managing multiple sites Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Templates and included APIs make it easier to increase velocity, and for agencies to service their clients quickly Template marketplace opens up new opportunities 12:38 – 14:15 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Streamlining the setup too, domain name, SSL, hosting, CDN Simplifying all the best practices SEO SEMrush, Wincher, SE Ranking tools included, Alt text fix tool AI Tag Generators, AI Title Generators, Video eligible for rich results Integrations with Salesforce, Amazon, Google Ads Follow Crystal on LinkedIn Wix Studio Hub and the SERPs Up Podcast Media Recco: Beyonce’s Cowboy Carter Pivot Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on exercises to put AI to work for you!<a href="https://bit
Fri, June 14, 2024
The Future of Onboard AI and The World’s Best Water Bottle
In this Marketing Over Coffee : Learn about what came out of WWDC, how to market better on LinkedIn and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Apple WWDC Entering the age of on device AI 7:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! iPhone mirroring Apple has such great UX, why is Apple Music on the Mac not there? But they are paying artists… Transitioning from SK Ad Kit to Ad Attribution Kit iOS 18 to add RCS – Rich Communications Text Services 14:28 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Updated Unofficial Guide to LinkedIn Algorithm Gear Watch – Owala, the new best in class Water Bottle , WorkOutDoors for Running SparkTogether coming up in Seattle Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and
Thu, June 06, 2024
Kasi Bruno with The Inside Story of Gen Z Parents
In this Marketing Over Coffee : Learn about how they shop, what they think of brands, who influences them, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite What inspired the Gen Z Parent study? All Gen Zs are not broke and stressed out about money They will pay for value that aligns with their principles, and they love store brands 65% of Gen Z Dads doing the grocery shopping 11:11 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Where do Gen Z parents go when their peers aren’t having kids? They still don’t have the Go To source The era of the frenemy Instamom is over Parents are less sad, less worried 20:42 – 22:10 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. The rise of the trades and doing better as homeowners If you back an issue, you have to go all the way Gen Z parent celebs are starting to show up, will they align with brands or start their own? Kasi on LinkedIn or at Culture Bureau Book Recco: Bird by Bird, the beloved book on writing by Anne Lamott Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John , Chris and Katie on threads, or on LinkedIn:<a href="https://www.linkedin.com
Thu, May 30, 2024
How Google Works, Building Your Virtual Team, and Taking Better Pictures
In this Marketing Over Coffee : Learn about Rand Fishkin’s Pulitzer Bid, SERP Hacks, Burst Mode, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite 60 hours in planes over 2 weeks Google Gemini Upgrades including AI Answers Rand is sent some leaked Google API Documentation – he then sent it to Mike King for further analysis Using Gemini to decode it! Keeping in mind your site level radius Priority to the first 200 tokens (150 words) 10:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Erik Deckers sends a SERP hack Google Marketing Live showcases AI powered tools Rise of the Virtual Team Members NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. iPhone Photography – lens choice, burst mode, and Live shots Blackmagic for Video from DaVinci Resolve Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John , Chris and <a h
Fri, May 24, 2024
PESO Update From Its Creator Gini Dietrich!
In this Marketing Over Coffee : Learn about creating great content, getting more Paid, Earned, Owned and Shared impact, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Previous interview on PESO Major changes with AI and how Earned Media has changed Adding EEAT to the strategic plan (4:32) Massive changes in staffing in journalism 8:21 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! New people and new channels for Earned Getting your news via TikTok Why you have to work on all fronts 15:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Measuring it all – Outputs vs. Outcomes (17:35) PESO Model Certified Guides Guys being jerks Strava , Runtastic, and Run Gap Learn how to work with Gini at Spin Sucks She’s reading Demon Copperhead , The Anxious Generation , and Kara Swisher’s Burn Book is fantastic Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John , Chris and Katie on threads, or on LinkedIn:<a href="https://www.linkedin.com/in/
Thu, May 16, 2024
Google AI Answers, Synthetic Data, and M4 Chips!
In this Marketing Over Coffee : Learn about GA Key Events, AI for Agencies, Smart Lights and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite German 4 Test pack (Covid, Influenza A & B, and RSV) Google in front of the DoJ – Slides if you want more GA4 Conversions are now Key Events, maybe time for Matomo? Google Disavow link will probably go away. Gone from bing because it’s "not needed" 7:44 – 8:52 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Google AI Answers Biometric Informaction Privacy Act – Watch out for "Virtual Clothes/Glasses Try On" Scott Brinker’s New State of Martech over 14k! Why You’d Want To Use Synthetic Data Sets 15:10 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Check out the GenAI for Agencies Webinar Recording Here, for Associations Here Gear Watch! Chris switches to the Elgato FaceCam Mark 2 Light Stick including Flim Making Modes John complains that it’s hard to find bright SmartBulbs New Apple iPads with M4 chips Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you!<a href="https://bit.ly/A
Fri, May 10, 2024
Christina Garnett talks Chief Customer Officer!
In this Marketing Over Coffee : Learn why every company needs a CCO, even if it’s fractional, life after Hubspot and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Starting as a fan of Hubspot and then being hired to grow the fandom there Finding the Customer Love Language Starting as English major and considering Law, to teaching Math Leaving Hubspot to start her own Fractional Chief Customer Officer Consultancy 6:44 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. 10:10 Why the CCO is needed, you can’t just add advocacy at the end Pocket CCO 16:39 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Defining the ICP and gathering data to start The mistake of thinking the customer journey is 2D – where game theory gets applied 23:30 "Your 9 is my 7, I’m hella picky" 28:00 Any time you are asking for money Does everyone have to go for a White Glove experience? Neil Gaiman Christina is on LinkedIn and visit Pocket CCO Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John , Chris and Katie on threads, or on LinkedIn: Ch
Fri, May 03, 2024
TikTok Ban, GenAI for Email, and Now With More Apple Watch!
In this Marketing Over Coffee : Learn how a TikTok ban would work, GenAI for Agencies, Star Trek and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite TikTok? Can’t be banned, but will it be bought? Google and Meta (+27%) Ad Revenue up for Q1 YouTube Pushing Back on Ad Blockers 6:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! GenAI for Email copy – Check out the GenAI for Agencies Webinar Recording Here, for Associations Here 10:40 – 12:06 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Digiday Says Threads Ads could be here by midyear Robot Dogs Thread is running wild – it’s now less about followers than topics when it comes to getting passed Instagram changing algo to feature creators outside their network, penalizing duplicate content, and no more aggregators Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Apple Watch Faces – Systems/Accessibility/Assistive Touch Video: Discovery and X-Men 97 Join <a href="https://w
Fri, April 26, 2024
Getting the Most Out of Meta with Facebook Queen Mari Smith!
In this Marketing Over Coffee : Learn about Strategies for Facebook, Meta, Instagram and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite What was the path to becoming the Queen of Facebook? Emigrating in 1999 and becoming an entrepreneur Bringing her experience in relationships to tech 7:31 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Using FB for more leads, growth, sales, and traffic: How to get above the plateau The AI Powered Discovery Engine The opportunity of Facebook Live Shorter is better for Reels 20:12 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! What Meta is doing on the AI front Advantage Plus Audience Lean into authenticity Book Recco: James Clear’s Atomic Habits Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post <a href="https://www.marketingovercoffee.com/2024
Fri, April 19, 2024
Social Listening, HARO to HERO, and a Little Pesticide
In this Marketing Over Coffee : Learn about Social Media Tool Consolidation, Free AI Resources, Review Strategies and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite The Bank of America Boston Marathon! Nothing is replacing Twitter for live news Meta shutting down Crowdtangle Hootsuite acquiring Talkwalker 5:48 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! HARO returns! Introducing HERO Boston Robotics new robot is creepier than the dog 13:18 – NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Digital Ads reach record high in 2023 Threads beats X in less than 2 Years, Reddit on the Rise Not too late to sign up for: Gen AI for Agencies Free Webinar Gen AI cheat sheets – RACE Framework and PAIR Framework – Join the Analytics for Marketers Slack Group! Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Bose Soundlink Mini – Text line 617-812-5494 Marques Brownlee on AI Pin – What’s the ethical obligation of a reviewer? Video: Billy Joel 100 at MSG Book: Economica
Fri, April 12, 2024
AI Based Search, Attribution, and Faster Editing!
In this Marketing Over Coffee : Learn about Gemini 1.5, Gen AI for Agencies, Gran Turismo and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Alphabet talking to Morgan Stanley about making an offer for Hubspot – an exclusive from Reuters Google Privacy Sandbox, Cloud Next Gemini coming to Big Query and new Axion Hardware 1 Million tokens in Gemini 1.5 Gen AI for Agencies Free Webinar AI based seach – defeating the 14 page recipe 12:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! YouTube Updates including Livestream reactions and HDR TourBox makes editing faster and easier, check it out. Instagram Stories Great article from Ben Vigneron on attribution Marketing hires still down except for France? Join the Analytics for Marketers Slack Group! Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Rode Capture a dual camera app Movie: Gran Turismo – David Harbour,
Fri, April 05, 2024
Equity and Human Centered Design
In this Marketing Over Coffee : Learn about Equity, Equality, How to Screen Your Content, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Author Minal Bopaiah talks to us about her latest book: Equity – How to Design Organizations Where Everyone Thrives Equity as the middle child, getting overlooked in favor of diversity and inclusion You can’t design for the prototypical human and then scale up The problem of funding schools via property taxes 13:36 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Human Centered Designed The Embrace Warmer Shaping the Path Join the Analytics for Marketers Slack Group! Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Design and power DEI and Change Management The mistake of the all hands kickoff The Reach Equity Content Screen Learn more about Minal at BrevityAndWit.com Play by Stuart Brown , and Star Trek TNG Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee N
Fri, March 29, 2024
The Video Strategies that Made Twitter Hundreds of Millions
In this Marketing Over Coffee : Ted Harrison talks about what makes people pay attention to videos! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Starting with Adobe Premiere at Summer Camp Weber Shandwick Dallas to NY Working at Twitter creating video content for their advertisers, growing to 9 figures 6:49 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Adding the science of getting attention with sacrificing creativity Locking down the context and location to earn attention Join the Analytics for Marketers Slack Group! 14:51 Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Transitioning out of Twitter / X Check out Ted’s company Neuemotion , and here’s Ted’s LinkedIn profile Bridging the gap between the brand work that’s been done methodically to get to content that will work in all channels Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post <a href="https://www.marketingove
Fri, March 22, 2024
Now With More Groking Data Analysts
In this Marketing Over Coffee : Learn about Adding Data Science to Your Team, Rendering Video, Media Servers and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Data Analyst vs. Marketing Analyst vs. Data Scientist When do you need to hire a data analyst? 6:14 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Elon’s releases Grok as part of X AI Question on rendering and uploading huge videos The gold standard for rendering is FF mpeg Apple Log format on iPhone 15 Pro Roon Nucleus One $499 server Serviio Open Source Media Server ABX – Closer to reality and it opens up your options to create valuable content Join the Analytics for Marketers Slack Group! Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Ready Player Two movie green lit? Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our th
Fri, March 15, 2024
Now with More Electric Porsches!
In this Marketing Over Coffee : The World’s Smartest Man, Saul Colt returns to talk Electric Cars, Mad Magazine, Nike and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights 2011 Marketing Over Coffee Award Winner Saul Colt Returns!! The 19th Anniversary of the Agency – Canada’s Small Business of the Year! Visit the website: www.ideas.af Working with Bill Morrison and the Mad Magazine team Bill Gaines worrying about the pennies and not the dollars Wix Studio is a web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want. Voitures extravert at TheBestElectric911.com Tearing a Porsche down to the metal and building it back up to your desired configuration with thoroughly modern features, while keeping the classic look and ride Getting this car in front of high net worth individuals Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Plug for the best panel covering the ad industry on The Beancast Going back through The Sopranos, Albert Brooks Documentary, Reacher MLB Uniform Problems Shoe Dog Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the <a href="https://www.ma
Thu, March 07, 2024
Now with More ABM, AI, and AB
In this Marketing Over Coffee : Learn about Account Based Marketing , AI Video, Testing and more! Direct Link to File Brought to you by our sponsor: The Generative AI for Marketing Course from Trust Insights San Diego for Social Media Marketing World to London ABM Join the Analytics for Marketers Slack Group! Open AI Sora for Video The New Percy Jackson on Netflix Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! ABM Tactic vs. Software vs. ABS A/B Testing tools for WordPress? Going to Adobe Summit? Ready Player Two Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Now with More ABM, AI, and AB appeared first on Marketing Over Coffee Marketing Podcast .
Fri, March 01, 2024
Jenny Li Fowler on Organic Social Media Strategy
In this Marketing Over Coffee : Learn about Social Media Strategy, Channel Selection and more! Direct Link to File Brought to you by our sponsors : The Generative AI for Marketing Course from Trust Insights The book: Organic Social Media – How To Build Flourishing Online Communities from Kogan Page Television journalism inspired by Connie Chung Left turn to State Farm To Boston and Harvard Kennedy School Transitioning to MIT Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Enter the Acquisition Editor Where should social fall on the org chart? Do you give up on X? BeReal branded channels Newsletters: In Case You Missed It by Lia Haberman and Link in Bio Rachel Karten , Confessions of a Higher Ed Social Media Manager Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. Transcript John Wall – 00:14 Good morning and welcome to Marketing Over Coffee. I’m John Wall. Today our guest is Jenny Li Fowler. She has her new book, Organic Social Media: How to Build Flourishing Online Communities. She’s the director of Social Media strategy at MIT and has done all kinds of stuff in social. I’m excited to get the latest, both the book and everything
Fri, February 16, 2024
Bard Falling, Pop Star Rising
In this Marketing Over Coffee : Learn about Google Gemini, Switfies, Word Runner and more! Direct Link to File Brought to you by our sponsor: The Generative AI for Marketing Course from Trust Insights Google Gemini retires The Bard Standard prompts and how to beat them Using JSON for prompts Microsoft’s CoPilot Nice Super Bowl Roundup from Martech What’s the Swiftie Profile? Drift acquired by SalesLoft – congrats to David Cancel New Bose earbuds Special Discount on the newest Generative AI for Marketing Course! Hands on exercises to put AI to work for you! USE CODE MOC now! Kindle Word Runner and other tricks to get through books faster Rick Rubin’s “ The Creative Act: A Way of Being ” Madame Web, Marvels Social Media Marketing World – Katie live on Tuesday Feb 20th at 11:15 in San Diego! Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Bard Falling, Pop Star Rising appeared first on Marketing Over Coffee Marketing Podcast .
Fri, February 09, 2024
Now with More Mariachi Button!
In this Marketing Over Coffee : Learn about Photoshop Generative AI, the Mariachi Button, Taylor Swift and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights Trust Insights Livestream – Update on Photoshop and Generative AI Photoshop in the Browser Adobe Express and The Mariachi Button 5:57 – 7:58 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Taylor Swift Bowl Apple Vision Pro Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Social Media Marketing World – Katie live on Tuesday Feb 20th at 11:15 in San Diego! Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Now with More Mariachi Button! appeared first on Marketing Over Coffee Marketing Podcast .
Fri, February 02, 2024
Now with More Taylor Swift Fans!
In this Marketing Over Coffee : Learn about Email Deliverability , Swifties, Apple Vision, Echo Studio and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights Email Deliverability Day! Trust Insights Livestream on setting up email for maximum deliverability The Taylor Swift standing army Political DeepFake calls arrive on the scene Miro – Your first three boards are free forever, just sign up at miro.com/podcast Apple Vision Pro – Eyes on front is weird Bose new earbuds, I’m not getting a new soundbar Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! John’s a fan of the Echo Studio Use the iPhone 15 Pro to take 3D images with spatial data Join John and Chris on threads, or on LinkedIn: Chris and John Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Now with More Taylor Swift Fans! appeared first on Marketing Over Coffee Marketing Podcast .
Fri, January 26, 2024
Mordy Oberstein of Wix on Site Management and SEO
In this Marketing Over Coffee : Learn about content management, brand repair, SEO at scale and more! Direct Link to File Brought to you by our sponsors: LinkedIn and The Generative AI for Marketing Course from Trust Insights Talking with Head of SEO Brand for Wix Mordy Oberstein Formerly at SEMRush Economies of scale that make the headaches go away Repairing the brand and cleaning up from the Super Bowl ad We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get $100 off your first campaign! What’s in the SEO feature set? Google Merchant Center Feed, Amazon App, new Zapier integration and more on ecommerce Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Wix SEO Learning Hub including SERP’s Up! Adding AI for tagging SEO Sources: SEO Roundtable Google Gemini Wix Studio Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Mordy Oberstein of Wix on Site Management and SEO appeared first on Marketing Over Coffee Marketing Podcast .
Fri, January 19, 2024
Now With More Fake Comments
In this Marketing Over Coffee : Learn about the LinkedIn Algorithm, fake comments, Apple Vision Pro and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights How the LinkedIn Algorithm Works AI generated comments (aka turds) Fixing Email Deliverability What do Instagram Influencers get paid? – Football and India Rule, as does 18-24 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Adam Mosseri of Insta and Threads Water You Drinking? Apple Vision Pro Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! WP Beginner Article on why you were banned from Google John’s treadmill phone stand, and shooting while running No Hard Feelings – Fosslien and Duffy , When I was Your Age – Keenan Thompson , The Gift by Lewis Hyde Join <a href=
Fri, January 12, 2024
Marconi Plays the Mamba
In this Marketing Over Coffee : Learn about how we built this podcast , Stanley Tumblers, Synthetic Influencers and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights OpenAI did not go to Microsoft The GPT store opens Mixtral and other multi-modals like Meta’s virtual actors Rise of the Synthetic Influencers 8:53 – 10:02 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Summary of the Lessons from 12 Days of Data X Flight Drives up LinkedIn Prices The Stanley Tumbler John fires up the Echo Studio , Anker Space One Headphones Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Marconi Plays the Mamba appeared first on Marketing Over Coffee Marketing Podcast .
Thu, December 21, 2023
2023 Year End Wrap Up!
In this Marketing Over Coffee : Learn about the biggest events, best gear, most important media and more! Direct Link to File Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights Special Guest Katie Robbert ! NYT Article on Tech Collapse Special Pre-Order Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! The 5D’s of EA AI Compliance Chris’ Keyboard Upgrade – Keychron K10 and his iPhone camera rig Katie’s Backpack and Blind Date with a Book John’s Laptop Bag and testing Amazon Studio soon Misbelief with Dan Ariely , Gini Dietrich on Crisis Comms and PESO , AJ Wilcox on LinkedIn Ads The Diplomat, The Night Agent, Stay Close, Shiny Happy People The Hindley Street Country Club , Diablo Immortal better than Diablo 4? The TI Spotify Playlist from 12 Days of Data Mixtral Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the <a href="https://www.marketing
Fri, December 15, 2023
Talking Content Marketing Strategy with Robert Rose
In this Marketing Over Coffee : In this episode learn why most organizations fail at content strategy, how you can build an effective strategy, and more! Direct Link to File Brought to you by our sponsor: Trust Insights and Miro Discovering Content Marketing as a Silicon Valley CMO Chief Strategy Advisor with The Content Marketing Institute The Content Advisory Get the book: Content Marketing Strategy – Harness the Power of Your Brand’s Voice Shoutout to Douglas Burdett The New Generative AI for Marketing Course from Trust Insights is now available! Hands on excercises to put AI to work for you! USE CODE MOC now! What’s the focus of your operations? Miro – Your first three boards are free forever, just sign up at miro.com/podcast Make sure your big ideas aren’t trapped in small containers Merchandising your content Pressure testing the brand story Principles by Ray Dalio Rita Gunter McGrath’s The End of Competitive Advantage Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post <a href="http
Thu, December 07, 2023
Eric Schwartzman on the Myth of Organic SEO
In this Marketing Over Coffee : In this episode learn about Negative SEO, Entity Poisoning, PR vs. The Algorithm, and more! Direct Link to File Brought to you by our sponsor: Miro Previous Interview on The Digital Pivot – Secrets of Online Marketing Get the White Paper: Defend Your Reputation After years of doing consulting on creating content for SEO advantage he was drawn to check out Black Hat tactics 18 months on the wild side Link to Eric’s report on Negative SEO Denial of indexing attacks, and entity poisoning 9:30 – 11:10 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Exploring the implications of negative SEO The New Generative AI for Marketing Course from Trust Insights Special Pre-Order Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE EALYBIRD300 now! Topical entity poisoning attacks So is the algorithm all they really say it is? Technical SEO as Gray Hat Determining entities PR to Wikipedia to entity relevancy PR is cheaper than constantly adapting the algorithm and crawling the entire internet The most common self inflicted negative SEO problems Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post
Fri, December 01, 2023
Use Generative AI for Marketing!
In this Marketing Over Coffee : Learn about what’s going on at OpenAI, How Trust Insights can teach you to use Generative AI, What Gear to Buy, and more! Direct Link to File Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights What’s going on at OpenAI? What should you be worried about if you are using OpenAI products? Check out the Holiday Guide! Presenter Overlay in MacOS Building your prompt library Special Pre-Order Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE EALYBIRD300 now! Chris is looking for random scientific equipment Apple Update – Presenter Overlay, AirTag sharing, iPhone as alarm clock Spotify Building your prompt library Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Use Generative AI for Marketing! appeared first on Marketing Over Coffee Marketing Podcast .
Fri, November 17, 2023
Dan Ariely Talks About Misbelief
In this Marketing Over Coffee : Professor Ariely talks about what makes rational people believe irrational things Direct Link to File Brought to you by our sponsor: Miro Buy a copy of Misbelief now Unlike his previous works that started with research, this was sparked by personal experience Starting with stress Why are the stories so complicated? Falling deeper into the funnel Miro – Your first three boards are free forever, just sign up at miro.com/podcast Sealing the deal with social forces The shibboleth How social media violates our standards of communication What can we do? Follow the Professor , John , and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Dan Ariely Talks About Misbelief appeared first on Marketing Over Coffee Marketing Podcast .
Fri, November 10, 2023
OpenAI, Hubspot, Substack and More!
In this Marketing Over Coffee : Learn about the latest new AI features, acquisitions, gluten free cookies and more! Direct Link to File Brought to you by our sponsor: Miro Price cuts for OpenAI and other announcements from DevDay GPT4 Turbo and it includes vision Assistance API DALL-E 3 Custom GPTs Key roles in your AI pilot team 10:49 – 12:41 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Hubspot Clearbit, Hubspot TikTok Chris moves over to Substack Airely’s Misbelief next week! Google Sites not so good at SEO Join John and Chris on threads Mightylicious Gluten Free Cookies Sponsor MoC Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post OpenAI, Hubspot, Substack and More! appeared first on Marketing Over Coffee Marketing Podcast .
Fri, November 03, 2023
Catching up with Christopher Lochhead
In this Marketing Over Coffee : Christopher talks about the 22 Laws of Category Design and more! Direct Link to File Warning: Explicit language Previous interview on Category Design (includes that time Lochhead destroyed our marketing department) Mike Damphousse on Category Design A tip of the hat to the 22 Laws of Branding Category Pirates – The Writing Band d’Skills and Acadium Christopher talks about what CMOs need to consider regarding the recent attacks in Israel The world said "Never again." Do we mean it? Check out Christopher’s Legendary Podcast Follow John on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Catching up with Christopher Lochhead appeared first on Marketing Over Coffee Marketing Podcast .
Fri, October 27, 2023
Matt Rogers of W.B. Mason on Dealing with Constant Disruption
In this Marketing Over Coffee : Learn about how the beloved W.B. Mason brand fought through Covid, Big Box Stores, Online Retailers and more! Direct Link to File Brought to you by our sponsor: Dash Hudson Thanks to Dean Elizabeth Stringer Keefe from the Stonehill Graduate & Professional Studies Program Graduating from Stonehill and taking a sales job The sales guy starts doing photo and video 7:14 – 8:31 Dash Hudson – MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now! A fun brand with unmatched service Fighting back against the big box office stores of the 90’s Shifting to digital made easier since they were already supporting unique pricing for 250k customers Fighting Amazon Moving from products around paper, to those around people Replacing a customer’s habit How is selling and marketing to Gen Z different? Post image from wbmasonco on Instagram Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Matt Rogers of W.B. Mason on Dealing with Constant Disruption appeared first on Marketing Over Coffee Marketing Podcast .
Fri, October 20, 2023
Now with More Games, Threads, and Fairness!
In this Marketing Over Coffee : Learn about Activision Acquisition, AI Bias, Screenshots, and More!! Direct Link to File Brought to you by our sponsors: Notion and Stonehill College Activision Blizzard King – $69 billion, biggest buyout in gaming history: WoW, Candy Crush and maybe Starcraft? Guitar Hero? No new consoles because AI is taking all the chips? Huge opportunity for in game advertising 8:32 – 10:28 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds . Notion is fantastic for project management. Combines your notes and docs into one space that’s simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee Threads is good. Will the algorithm grant what you ask? NPR releases stats on leaving Twitter Fairness and bias in AI 20:05 – 21:06 Free Live Recording with Food and Drink! Learn about the latest marketing disruptions: content creation, advertising, emerging technology, artificial intelligence, everything going on in the space! Join John at Stonehill College Wednesday October 25th at 7pm . Lisa Shaw “Original content is king” get more from your events Chris learns Polish instantly <a href="https
Fri, October 13, 2023
Crisis Communications with Gini Dietrich!
In this Marketing Over Coffee : Learn about the key elements of a Crisis Communication Plan and More!! Direct Link to File Brought to you by our sponsors: Dash Hudson and Stonehill College Gini catching up on Succession How social media dragged Crisis Comms out of a niche practice to something every company needs The difference between issues and a crisis Who runs it internally? HR, Comms, Customer Service? 7:25 – 8:58 Dash Hudson – MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now! Gini vs. the AI! Practice and proactive vs. Dumpster Fire Management 16:37 – 17:26 Free Live Recording with Food and Drink! Learn about the latest marketing disruptions: content creation, advertising, emerging technology, artificial intelligence, everything going on in the space! Join John at Stonehill College Wednesday October 25th at 7pm . What is AI appropriate for in Crisis Planning? What’s the #1 message to get across? Get in touch with Gini From AfM – Livesafe for Higher Education Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the <a href="https://www
Thu, October 05, 2023
Now with More Large Multi-Modal Models, and Taylor Swift
In this Marketing Over Coffee : Learn about Llama 2 Long, Taylor Swift Ruling the Earrth, AI, Pet Detection, and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and Dash Hudson Llama 2 Long AI can see – The Large MultiModal Models are here – Upload images to Google Bard, GPT-4V now rolling out Meta rolling out new glasses 7:05 – 8:28 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Taylor Swift and the NFL, movie coming. Big topic in AfM 15:28 – 17:26 Dash Hudson – MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now! 5 GA Reports to check out AI creating a marketing talent crisis? AI coaching you on the fly to work and interview X not on Linda Yaccarino’s home screen TikTok $4.99 subscription? iPhone 15 road test, Mac Sonoma – Airpods, gaming mode, pet detection Chris’ free webinar with SiteImpove – The future of search: Does AI spell the end for SEO? Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get ro
Fri, September 29, 2023
Catching up with Julien Smith of Practice
In this Marketing Over Coffee : Learn about the earliest podcasts, Trust Agents, Flinch and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and Notion CEO of Practice.do Raised over $150M with Breather Podcasting way before true crime podcasts were hotter than Beanie Babies The first hip hop podcast ever, cathing the ear of C.C. Chapman for Podshow Creating what today we would call a performance marketing agency while becoming a NYT Best Selling Author with Trust Agents 8:56 – 10:20 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Flinch Breather and raising VC 20:16 – 21:45 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds . Notion is fantastic for project management. Combines your notes and docs into one space that’s simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee The difference between and entrepreneur and and operator You have to love the customer Tamsen and The Red Thread Raising $10m for Practice The Thiel Fellowship On the reading table: Elon, Titan, The Path to Power, The Big Switch Kota the Friend Follow John and <a href="https://www.l
Thu, September 21, 2023
iOS 17 Is Coming To Break All Your Tracking!
In this Marketing Over Coffee : Learn about Pumpkin Spice, AI Productivity, Holiday Forecasts and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn The Trio of Terror Returns: Pumpkin Spice, Black Friday and Cyber Monday Gartner says Inclusivity and ESG (environmental, social and governance) is more important than pricing: 48% plan to buy less – 63% to spend the same, 9% more? Huh, what? The cost of polarization of the culture Will AI bring about the end of hourly billing? 7:55 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality AI Point solutions and the importance of asking about the foundation models Container Store text message segmentation 17:50 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Chris goes iPhone 15, but marketers have to fear iOS 17 Only UTM survives Upgrades for Bose John visits the Van Gogh VR exhibit John at INBOUND , Huberman, John Radoff, show floor busy Follow John and <a href="https://www.linkedin.com/in/cspenn/"
Fri, September 15, 2023
DM Update with Brianne Baggetta and Sarah Hodges!
In this Marketing Over Coffee : Learn about the latest on the direct mail front with Bri and Sarah from The Mailworks! Direct Link to File Brought to you by our sponsors: Notion and LinkedIn Talking with Brianne Baggeta , President and CEO and Sarah Hodges , Director of Client Relations from The Mailworks Rebounding strong from Covid Market trends: transactional mail, commercial space, retail, and marketing Paper pricing stabilizing Working the house list to keep customers warm – house lists are considerably larger than they were 10 years ago 6:20 – 8:10 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds . Notion is fantastic for project management. Combines your notes and docs into one space that’s simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee Cutting edge service with the customer portal Postcard strategies and avoiding the price point trap LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Making the Inc 5000 Fastest Growing right in time for their 40th Anniversary! Mailworks at Delivered 2023 Doing more to take advantage of cross-channel in 2024 How will 2024 elections affect DM and client timelines? Headway App for book summaries Follow John and <a
Thu, September 07, 2023
Now with More Signals, XPro, and Virtual Mascots!
In this Marketing Over Coffee : Learn about the latest from Google, X, Virtual Influencers, Gender Bias and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn First reports of GA3 data zeroing out Google Signals – Where’d your traffic go? Google outbound links if you are in the generative search pilot 7:27 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Mailworks at Delivered 2023 X Paywalls XPro (pka Tweetdeck) 3D Virtual Influencers – Lu has 30M followers North America only makes up 6.7% of social media 950 Million LinkedIn Members 14:38 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Crowdfunding is the new focus group Gender Bias in AI Companies that don’t want employees loading data into ChatGPT – Should you block the bots? <a href="https://blog.hootsuite.com/what-is-lemon8/?utm_source=csp-social-media&utm_medium=email&utm_campaign=csp-email
Fri, September 01, 2023
Louis Gudema on Bullseye Marketing
In this Marketing Over Coffee : Author Louis Gudema talks about marketing tactics and more importantly, how to prioritize them! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn The second edition of his book Bullseye Marketing: How to Grow Your B2B Business Faster is now available Starting with writing and directing plays as part of what brought him to Boston Working the Cabbage Patch Kids Account Starting his own agence and then pivoting to Application Service Provider 7:42 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc After the sale of the firm transitioning to CMO Noticing the gap that has to be crossed with inbound marketing taking up to two years to spin up Creating the bullseye – Customers, Intent, Awareness Starting with your existing marketing assets Aligning Sales and Marketing Getting beyond awareness to mental availability 21:57 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Every company is different, sometimes you can great results fast, other industries you just can’t make it B2B often forgets that small data is not statistically significant Clicks don’t matter Direct response marketing is either acted on immediately or forgotten forever. Great brand marketing lives forever. You’ve got to go multi-channel as fast as you can
Thu, August 24, 2023
Getting the Best Sound for Video and Podcasts
In this Marketing Over Coffee : Learn about the audio tools and techniques we use for the sound you’re listening for! Direct Link to File Brought to you by our sponsors: Notion and NetSuite Studio – If you are serious get your space in order Microphones: Shure SM7B, MV7, SM58 VModa BoomPro Microphone is fantastic at this price point Rode Soundboards – The Duo, Rodecaster Pro II , Streamer X Noisegates, Compression and Expanders 7:31 – 8:45 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds . Notion is fantastic for project management. Combines your notes and docs into one space that’s simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee Streamyard, Squadcast (Now with more Descript!) Soundsoap John’s other favorite plugins – Multiband Compressor, Noise Gate, Mic Rumble 19:03 – 20:31 Thirty-Six Thousand. That’s the number of businesses which have upgraded to NetSuite, by Oracle. NetSuite is the number one cloud financial system, streamlining accounting, financial management, inventory, HR, and more. Right now, download NetSuite’s popular KPI Checklist, designed to give you consistently excellent performance – absolutely free, at NetSuite.com slash COFFEE . Matchery Python Library Whisper with LLM for transcripts and captioning Otter for more than one speaker Hosting – LibSyn Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text
Thu, August 17, 2023
Getting to The Point with Steve Woodruff
In this Marketing Over Coffee : Author Steve Woodruff talks about effective communication and his latest book: The Point Direct Link to File Brought to you by our sponsors: The Mailworks and Miro Previous interview: Clarity Wins The new book: The Point Covid started with a scare but the transition to virtual has been a business builder Going through the hybrid publishing model Saying too much goes against how the brain works 7:10 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc The 8 Tools, including the power of stories and summaries The 4 Rules – first make sure you have a point How to implement it in the corporation Working on giving the leader a powerful personal brand 16:08 – 17:27 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Applying the Clarity Formula to email You need to hook the audience fast in presentations Great tactics for book promotion Lessons in understanding and then being able to better manage depression Why analytical people have to fight the instinct to scrutinize themselves Follow John and Steve on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Getting to The Point with Steve Wo
Fri, August 11, 2023
Katie Robbert on Marketing Strategy
In this Marketing Over Coffee : Learn About The 5P Framework, User Stories, Competitive Analysis, and More! Direct Link to File Brought to you by our sponsors: LinkedIn and Bloomreach What is the 5P Framework? How to do Requirements Management Adding in User Stories 8:00 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Competitive Analysis Closing the loop on the process so you can truly be iterative 18:47 Join us August 24-25th along with fellow industry leaders in digital commerce and AI for live conversations about what e commerce can achieve in a symbiotic future with AI. We’ll talk about how AI fits into your business today, tomorrow and for the limitless future ahead. In short, two days of thought provoking conversation, perspective shifting keynotes and sessions and endless opportunities for growth. Follow Bloomreach on your favorite social channel to take part in this exciting summit, live — totally form and fee free. User stories for strategic planning Seth Godin book giveaway on Threads Follow John and Katie on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Katie Robbert on Marketing Strategy appeared first on Marketing Over Coffee Marketing
Thu, August 03, 2023
Now with More Gun Toting Robots!
In this Marketing Over Coffee : Learn About MAICON, the Social Network Formerly Known as Twitter, Killer Robots and More! Direct Link to File Brought to you by our sponsors: LinkedIn and Issuu MAICON Update – Discussing the irresponsible implementation of AI Technically correct but ethically wrong 7:47 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Is ChatGPT getting dumber? X – The previous fight to make Paypal X Meta Ad Revenue up double digits 16:40 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that’s fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC! Google Hybrid Transformer Model – RT2 for robots Should we have robots with guns? Gear Watch: Rode DUO GoodReads , Strava Filming a car chase without moving: Brave New Worlds Women’s World Cup Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee News
Fri, July 28, 2023
Seth Godin on The Song of Significance
In this Marketing Over Coffee : Learn About How Significance is the Future of the Workplace Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn Update on The Climate Almanac The new book is The Song of Significance Organizing without an organizer, leading without a leader What’s the best job you ever had? Emotional Enrollment As society becomes privledged, working at a specific place becomes voluntary 10:52 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Who’s it for and what’s it for? By the Way Bakery The audacity of generosity 19:12 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Linger between the known and unknown without panicking Lewis Hyde’s The Gift They are not "Soft Skills" LiiSong Drivers and the 2A3 Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post <a href="https://www.mar
Fri, July 21, 2023
Great Expectations, Well Managed, with Rand Fishkin
In this Marketing Over Coffee : Learn About SparkToro, Lost and Founder, Gaming and more! Direct Link to File Brought to you by our sponsors: Bloomreach and Miro Lost and Founder – the book, and the previous interview Other books: Traction , No Hard Feelings SparkToro – Getting data to you that should be yours Chill Work How the change to Meta discussion has gutted Twitter 11:05 Join us August 24-25th along with fellow industry leaders in digital commerce and AI for live conversations about what e commerce can achieve in a symbiotic future with AI. We’ll talk about how AI fits into your business today, tomorrow and for the limitless future ahead. In short, two days of thought provoking conversation, perspective shifting keynotes and sessions and endless opportunities for growth. Follow Bloomreach on your favorite social channel to take part in this exciting summit, live — totally form and fee free. More Info on Live Or Virtual Paying back the initial investors You think the risk is bad starting a restaurant? 23:30 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Threads Florida Cage Match Getting into Gaming Geraldine wins a James Beard Award! Nimona, now on Netflix and The Spiderverse! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access!
Thu, July 13, 2023
Prime Threads
Prime Threads In this Marketing Over Coffee : Learn About Threads, Discord, Marketing Podcasts and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Issuu Threads are here – 100M in 5 days. Portability of the social graph in action Meta’s track record working against it? Building their internal network graph? EU rulings against Facebook and Google 7:08 – 8:40 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! GA4 is here, when will the plug get pulled on 3? Remember to remove your tags when it shuts down. Why you should be using Discord TikTok is not going to be beating Amazon for ecommerce 16:07 – 17:36 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that’s fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC! The Ultimate Marketing Your Podcast PDF Brand, Publication and Community Warrior Nun Win – Kevin Kelly’s Thousand True Fans Home theater: Projector – Anker Nebula Cosmos Max 4k and 3rd Party Subwoofer on Bose TV Speaker via AVS Forum SimpliSafe Camera Fireworks Show <p
Fri, July 07, 2023
Now With More Travel Tips!
In this Marketing Over Coffee : Learn About How We Handle Planes, Trains, Automobiles and more! Direct Link to File Brought to you by our sponsors: The Mailworks and HelloFresh We thought the cage match was news but it’s all about Threads! Flights – Kayak, SeatGuru, Kayak ChatGPT Plugin! FlightRadar24, TurbulenceForecast Trains – Amtrak Acela Quiet Car, Europe and Asia get trains right 9:07 – 10:26 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Renting Cars – John likes Lyft Hotels – Priceline/Hotwire and betterbidding.com combo. Chris all in on the Hyatt loyalty program and the 2nd floor. Heads in Beds by Jacob Tomsky Bring coffee to Vegas 16:36 – 18:20 HelloFresh – America’s #1 Meal kit! Get 50% off and free shipping!! https://hellofresh.com/moc50 International – Chris loves T-Mobile for it’s DT connection, Canadian Border websites to pick the right bridges If you are traveling to America get Travel Health Insurance, download the local Google Maps Gear – Anker Cube , John still loves Beats Fit Pro . Sony and JBL for over ear. Chris’ first pick is AirPods Pro 2 Never check a bag. Apple AirTags are fantastic, John loves his Nakatomi Plaza luggage tag from Pull Patch that holds an AirTag . MAICON and Chris doing Iron Chat with Ann Handley! Follow John and Chri
Fri, June 30, 2023
Build a Better Business Book
In this Marketing Over Coffee : Learn about how (and even if!) you should write a business book, from author and former analyst Josh Bernoff Direct Link to File Brought to you by our sponsors: Bloomreach and Issuu Buy Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters , on Amazon Moving into books in 2015 after 20 years at Forrester Should you even write a book? Why story elements are required Avoiding Title Hell "This is the first book that.." The 3 Publishing Models 11:52 Join us August 24-25th along with fellow industry leaders in digital commerce and AI for live conversations about what e commerce can achieve in a symbiotic future with AI. We’ll talk about how AI fits into your business today, tomorrow and for the limitless future ahead. In short, two days of thought provoking conversation, perspective shifting keynotes and sessions and endless opportunities for growth. Follow Bloomreach on your favorite social channel to take part in this exciting summit, live — totally form and fee free. More Info on Live Or Virtual The orginal research that was done Fear of the last chapter Word, Google Docs, Scrivener and Evernote Ghostwriting! 21:38 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that’s fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC! Adding the Audiobook option Blurbing Getting the cover right The best way to promote the book Cory Doctorow and other speculative fiction, Atomic Habits , Smar
Thu, June 22, 2023
Now With More Illegal Fireworks!
In this Marketing Over Coffee : Learn about Looker, Reverse ETL, The Flash and more! Direct Link to File Brought to you by our sponsor: The Mailworks and Miro According to BuiltWith over 375k of the top 1M sites are still on UA Looker Updates – 175 new metrics for your GA data The Analytics for Marketers Slack Group Automatic Ads are the future Facebook Voicegen and Musicgen 6:52 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc John will not be buying fireworks Twitter announced $5M payout – you have to be verified and only ads served to verified users count Composable CDPs and Reverse ETL 15:08 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Search EngineLand on Higher Education getting an F in SEO – 84% of marketing departments see SEO as a core part of their marketing strategy, but half (51%) do not have an established SEO strategy Warrior Nun Update Spiderman vs. The Flash Avengers Infinity War is nobody’s favorite movie John testing 4k Projectors Why is my microphone stand a big deal on Twitter? ahrefs on LCP Follow <a href="https://w
Thu, June 15, 2023
Marketing and Gaming with Chris Erb
In this Marketing Over Coffee : Learn about how the CEO and Founder of gaming agency TripleClix is marketing in the category that dwarfs all others Direct Link to File Brought to you by our sponsor: LinkedIn and The Mailworks Starting at GameWorks "Work on the things you want to work on" Wizards of the Coast – Pokemon, Magic the Gathering, D&D Riding the Pokemon rocket to $1B a month and 3rd Edition of Dungeons & Dragons Getting recruited over to EA Madden Bringing the theatrical moment to gaming 7:14 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Over to Legendary Pictures 9 years ago taking the leap to start the first gaming agency Working with Xbox, Activision, Kellogg’s, Nestle, Duracell Getting Doritos involved with Madden Covers XBox and Porche, OPI – Gaming 52% Male 48% Female, Average age 31-32 220 million people watched a Disney movie last year, 230 million people logged into Fortnite last month 18:56 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! What channels are the most active for gamers and where do the brands need to be? Figuring out the value offering for the consumer Where’s VR on the horizon? The Gears of War / Diablo 4 connection – MetaCritic reviews are big. Don’t fear the four! Starfield TripleClix on Instagram or Twitter , Chris on IG and <a href="https://twitter.com/c
Thu, June 08, 2023
Can You Spare $3,500?
In this Marketing Over Coffee : Learn about Apple Vision Pro, Unity AI and more! Direct Link to File Brought to you by our sponsor: The Mailworks and Issuu Apple Vision Pro Things We’re Watching: M2 and R1 Chip powers two high resolution cameras transmitting a billion pixels per second 4k per Eye Augmented reality – blend digital content with physical space No hand controllers, hand and eye navigation FaceTime sends your avatar Virtual Desktops and Keyboards 3D panoramic camera AI Transformers now on every device 9:52 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Editing 10 video streams in real time with the Cheese Grater Spatial Audio Human Brain Interface through Eye Response Unity using generative AI 19:43 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that’s fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC! Hate Crime Data Marketing Measurement Failures Diablo 4 Marques and Doctor Mike Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access!<
Fri, June 02, 2023
Tiffani Bova on The Experience Mindset
In this Marketing Over Coffee : Learn about the crucial link between Employee Experience, Customer Experience and Success Direct Link to File Brought to you by our sponsors: LinkedIn and HelloFresh The Wall Street Journal Bestselling Author is back with her latest book: The Experience Mindset What’s happened since we talked to her last about Growth IQ (translated into 11 languages around the world!) The owner of Customer Experience (CX) is the Employee, so improving Employee Experience (EX) is critical to success and growth Losing staff and using inadequate tech has massive impact on EX 11:01 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Do you have to have product market fit locked at a startup before you can do EX initiatives? You will reap the results of the good or bad habits you create at the start Can the culture be changed? How are other countries doing on CX and EX? 20:39 HelloFresh – America’s #1 Meal kit! Get 16 free meals and free shipping!! https://hellofresh.com/moc16 Using a Customer Effort score to determine how you are doing in your vertical Improving retention by taking action prior to turnover What were some of the bright points taken from responding to the pandemic? Follow John and Tiffani on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post
Fri, May 26, 2023
Now with More Borg Baby Boimler!
In this Marketing Over Coffee : Learn about AI and the Writer’s Strike, New Twitter CEO, Travel Tips and more! Direct Link to File Brought to you by our sponsor: The Mailworks Justine Bateman Twitter Thread on AI and the Writer’s Strike Who is Borg Baby Boimler? Plannuh acquired – Peter Mahoney interview Linda Yaccarino announced that she was leaving her role as chairman of global advertising and partnerships at NBCUniversal to become Twitter CEO 10:33 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Google Generative AI Search Results Travel Tips from the Analytics for Marketers Slack Group – Turo for car sharing, Dyson Zone HelloFresh – America’s #1 Meal kit! Get 16 free meals and free shipping!! https://hellofresh.com/moc16 Legend of Zelda – Tears of the Kingdom 10M Copies in 3 days The Recruit on Netflix Trust Insights AI Education – Keynotes, Tactics for Generative, Adding LLM into product lines Follow John and Chris on LinkedIn Get M
Fri, May 19, 2023
Healey Cypher on Being a Better Person
In this Marketing Over Coffee : Learn about how trying to be a better person can make you happier, luckier and more successful from the Co-Founder and CEO of BoomPop Direct Link to File Brought to you by our sponsors: LinkedIn and HelloFresh Previous interviews from starting Oak to being acqired by Zivelo The value of being a good person Optimistic Nihilism What do people wish they had done? Embracing a mindset of giving for a better life 10:13 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Making yourself more lucky Trust and vulnerability HelloFresh – America’s #1 Meal kit! Get 16 fr ee meals and free shipping!! https://hellofresh.com/moc16 Follow John and Healey on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post Healey Cypher on Being a Better Person appeared first on Marketing Over Coffee Marketing Podcast .
Thu, May 11, 2023
The Return of Healey Cypher!
In this Marketing Over Coffee : Learn about the future of event planning from the Co-Founder and CEO of BoomPop Direct Link to File Brought to you by our sponsor: The Mailworks Previous interviews from starting Oak to being acqired by Zivelo Selling Zivelo and joining Atomic The importance of human connection and trust CEO and Co-Founder of Boompop Having a longitudinal friend group Starting in virtual meetings and transitioning to live events 14:30 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Massive transition from office space that’s no longer required The transition back to neighborhoods Making it possible for the smallest events to have the same level of planning expertise as 800+ attendee corporate events Follow John on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post The Return of Healey Cypher! appeared first on Marketing Over Coffee Marketing Podcast .
Fri, May 05, 2023
We’re Augmenting Your Intelligence
In this Marketing Over Coffee : Learn about Autonomous AI, Martech Landscape, Dyson Zone and more! Direct Link to File Brought to you by our sponsors: LinkedIn and HelloFresh Generative AI Autonomous AI – AutoGPT, Baby AGI Augmented Intelligence – using large language models to make yourself smarter Scott Brinker’s 2023 Martech Landscape 7:29 – 8:55 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Meta Overspend Panic Micropayments for Articles? Apple News +? Pinterest / Amazon Multi-Year Ads Partnership "Make Every Pin Shoppable" B2B Influencer Marketing MoC makes the Top Digital Marketing Podcast List Join the Analytics for Marketers Slack Group 15:11 – 16:45 HelloFresh – America’s #1 Meal kit! Get 16 free meals and free shipping!! https://hellofresh.com/moc16 Generative AI – Creepy Beer Ad , Surprisingly good Pizza Ad: Pepperoni Hug Spot Y
Fri, April 28, 2023
Now with More Turntable Live Music!
In this Marketing Over Coffee : Learn about the future of social music online with Joseph Perla of TurntableLive.com ! Direct Link to File Brought to you by our sponsors: The Mailworks and Factor Doing programming and Python in college for his first startup Creating Lab Meeting to accelerate the pace of research science How music festivals and sharing YouTube links planted the seed of Turntable Simmering in the background for 10 years and then going to crowdfunding 10:52 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Why did 2011 Turntable not make it? Rise of the clones Lessons from Facebook and Lyft Bringing the human touch back to music discovery Adding interactions to Discord or Slack Communities 22:04 Factor, America’s #1 Ready-To-Eat Meal Kit, can help you fuel up fast with ready-to-eat meals delivered straight to your door. You’ll save time, eat well, and tackle everything on your to-do list. Head to FactorMeals.com/moc50 and use code moc50 to get 50% off your first box. Use of Avatars for the feeling of presence The time is right with the rise of the hybrid workspace Shifting from Zepplin to Nursery Rhymes and Ambient as part of a big life change! Sign up for the Beta here Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the <a href="https://www.marketingovercoffee
Fri, April 21, 2023
How to Generate Images and Transcripts with AI Tools
In this Marketing Over Coffee : A head to head showdown between: Stable Diffusion vs. DALL-E vs. Midjourney vs. Otter.ai vs. Descript vs. Adobe Premiere! Direct Link to File Brought to you by our sponsor: LinkedIn This episode of MoC recorded live on The Trust Insights Livestream ☕️ Why it’s all about the prompts Brand names or likenesses? Forget it. 10:54 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Getting professional looking photographs, and why you still need to know Canva or Photoshop Saving hours by automating transcripts Which tool works the best? Thanks for listening! Follow John and Katie on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters. The post How to Generate Images and Transcripts with AI Tools appeared first on Marketing Over Coffee Marketing Podcast .

Marketing Over Coffee Marketing Podcast

Ron Ploof – Master of Metaphor and Scholar of Story

Marketing Vibe Over Coffee

The Goddess Guide To Branding

Five Things To Do Before You Die

Attack of the (AI) Clones, and AI Top 40!

Anne-Margot Rodde and Jake Laumann of Creators Corp Talk Fortnite Creative!

Product Marketing, the 4k Streaming Scam, and Roasting Coffee

Bubble Tea with Missy Maio, Vice President of Marketing at Gong Cha

Chain Theater on the Cutting Edge with Robotics and AI

Tales of Economic Fear, TAM, Twitch and Smart Glasses!

Andrea Caldwell on The 7 Habits of Highly Effective People

Uncertainty of Tariffs, AI Inbound, RCS, Subwoofers and More

The Outside Story of Eggs from CMO Phyllis Rothschild!

National Data Privacy, TikTok You Don’t Stop, and Deep Seek

Crayola Creativity Week 2025!

Marketing Trends, Consumer Electronics, and Reddit Brand Safety?

The Future of Lead Collection with Eric Lindroos of Mobly

CRM Update with Mike Gerholdt!

The Marketing Over Coffee Holiday Special!

2024 Marketing Over Coffee Year In Review

Influencers Reign, AI with Ads, Retail Media Networks, and Dumb Speakers

How To Do Better On LinkedIn

The Audience is Listening

MarketingProfs B2B Pre-Show

Rise of the Agents

This is Strategy with Seth Godin

Ravi Pratap on the State of QR Codes

Say What They Can’t Unhear

AI Voice Chat, Agents, and Cannoli

Nataly Kelly, CMO of Zappi on Consumer Insights

Marketing AI Conference Wrap Up, Reddit, and Cobra Kai!

Catching up with Mignon Fogarty, The Grammar Girl!

RAG, Politics, Dual GPS, and Road Trips!

Hands On Using an LLM for Storytelling

Skip Week and Something New!

Email Vendors, Google Pixel 9, and How To Get Huge on TikTok

Katie Robbert on Ideal Customer Profiles, The 5Ps, and more!

Olympics, Running Your Own AI, and Planning for AI Search

Ryan Holiday on Growth Hacking – From the MoC Archives

Dynamic Pricing, Expiring Email, The Future of GA4, and Bird by Bird

From the Archives: Ryan Holiday on Growth Hacking

Alix McAlpine with the Inside Story on GIPHY!

CDP Functions, AI Creatives, Reddit and The Acolyte!

Crystal Carter on SEO, Multiple Site Management, Wix Studio and More!

The Future of Onboard AI and The World’s Best Water Bottle

Kasi Bruno with The Inside Story of Gen Z Parents

How Google Works, Building Your Virtual Team, and Taking Better Pictures

PESO Update From Its Creator Gini Dietrich!

Google AI Answers, Synthetic Data, and M4 Chips!

Christina Garnett talks Chief Customer Officer!

TikTok Ban, GenAI for Email, and Now With More Apple Watch!

Getting the Most Out of Meta with Facebook Queen Mari Smith!

Social Listening, HARO to HERO, and a Little Pesticide

AI Based Search, Attribution, and Faster Editing!

Equity and Human Centered Design

The Video Strategies that Made Twitter Hundreds of Millions

Now With More Groking Data Analysts

Now with More Electric Porsches!

Now with More ABM, AI, and AB

Jenny Li Fowler on Organic Social Media Strategy

Bard Falling, Pop Star Rising

Now with More Mariachi Button!

Now with More Taylor Swift Fans!

Mordy Oberstein of Wix on Site Management and SEO

Now With More Fake Comments

Marconi Plays the Mamba

2023 Year End Wrap Up!

Talking Content Marketing Strategy with Robert Rose

Eric Schwartzman on the Myth of Organic SEO

Use Generative AI for Marketing!

Dan Ariely Talks About Misbelief

OpenAI, Hubspot, Substack and More!

Catching up with Christopher Lochhead

Matt Rogers of W.B. Mason on Dealing with Constant Disruption

Now with More Games, Threads, and Fairness!

Crisis Communications with Gini Dietrich!

Now with More Large Multi-Modal Models, and Taylor Swift

Catching up with Julien Smith of Practice

iOS 17 Is Coming To Break All Your Tracking!