Nice To Meet You | Behind The Scene Stories of Busy Professionals
This isn’t just another podcast, it’s your backstage pass to personal branding brilliance. Hosted by Rob Pene, this show is the ultimate cheat code for busy professionals and entrepreneurs looking to harness storytelling as their secret weapon.
Thu, April 17, 2025
Alexis Schomer on How Their UGC Management Company and VA Service is Second To None
Send us a text In this podcast, Alexis Schomer discusses how she co-founded Your Startup Operations with Jenna after they met at a women's entrepreneurship event and bonded over their shared love of motorcycles. Their business provides virtual assistant services with a focus on creating comprehensive SOPs for small businesses, particularly in the home services, entertainment, and financial sectors. They also offer influencer marketing services that specialize in product trade collaborations, differentiating themselves through their hands-on approach to training, quality assurance, and building direct relationships between brands and creators. How Alexis and Jenna Met Connected at a women's entrepreneurship dinner event called "Empower Her" hosted by mutual friend Melissa Instant connection due to similar personalities and interests Both entrepreneurs with separate businesses initially (Alexis ran a marketing agency, Jenna had an ops agency) Bonded over shared interests including motorcycle riding in LA Maintained friendship for several years before business partnership Business Evolution Met again while judging a startup competition at CSUN Alexis wanted to transition into operations; Jenna was looking for an ops manager Alexis began shadowing Jenna, eventually taking over completely during Jenna's pregnancy Doubled revenue in her first year, leading to formal partnership Despite outside advice, both felt the partnership was the right move YSO Services Virtual Assistant (VA) Services: Administrative and operational support for small businesses Focus on process development and SOPs (Standard Operating Procedures) VA management, training, and quality assurance Client niches include home services businesses, entertainment industry, and financial services Influencer/UGC Management: Product trade collaborations for direct-to-consumer brands Alternative to traditional influencer agencies Direct relationship building between brands and creators Specializes in finding influencers willing to create content for free products Unique Value Proposition Business built almost entirely through referrals and word-of-mouth Creation of comprehensive SOPs as part of VA services Evolution of SOP approach: from documents with screenshots to task management systems Three-month onboarding process for new VA relationships US-based founders with entrepreneurial experience Consider themselves partners to small businesses, not just service providers Building community with clients Business Growth Plans 2025 designated as "yea
Trailer · Sun, April 13, 2025
I'm Rob Pene and its Nice To Meet You
Send us a text Sometimes the most powerful conversations start when you least expect them. Nice to Meet You is a podcast that invites you into a new world, one story at a time. In this trailer, Rob Pene shares the heart behind the show: a space where entrepreneurs, creatives, authors, business owners, and thought leaders open up about their journeys, challenges, and defining moments. From everyday insight to extraordinary experience, each episode is a reminder that legacy, wisdom, and growth often come through simply listening to someone else’s story. Whether you’re here for a fresh perspective, a spark of inspiration, or just a dose of meaningful conversation, you’re in the right place. What to Expect: Real, unscripted stories from fascinating guests Conversations rooted in legacy, growth, and purpose A space to connect, reflect, and be inspired Connect with the Show: 🔔 Subscribe, follow, and turn on notifications so you never miss an episode. 🌍 Share the show with a friend who loves a good story.
Tue, April 01, 2025
This Utah Microschool via Breezie Tupuola Already Has a Waitlist, Here's Why Parents Are Rushing to Enroll
Send us a text In this conversation, Breezy Tupuola shares her journey into the education sector, detailing her experiences with traditional schooling and the inspiration behind launching the Elite Performance Prep Academy. She discusses the innovative approaches her micro school will take, including personalized learning, real-life skills training, and a flexible curriculum designed to meet the needs of each student. Breezy emphasizes the importance of community engagement and the unique pathways to graduation that her school offers, aiming to prepare students for successful futures. Takeaways ▶️ Breezy's passion for education stems from her own experiences in traditional schooling. ▶️ The Elite Performance Prep Academy aims to redefine education through micro schooling. ▶️ Personalized learning is a key focus, allowing students to explore their interests. ▶️ Real-life skills are integrated into the curriculum to prepare students for adulthood. ▶️ The school will have a low teacher-student ratio to ensure individualized attention. ▶️ Electives will be tailored based on student interests and community resources. ▶️ Field trips and mentorship opportunities are part of the learning experience. ▶️ Students can earn high school diplomas and college credits simultaneously. ▶️ The school encourages students to advocate for their own learning paths. ▶️ Community engagement is vital for the success of the micro school. Sound Bites "I need to know how to do things." "I wouldn't want that for my kid as well." "We are launching in Orem, Utah." "Our teacher-student ratio is one to ten." "It's really personalized to those students." Connect with Breezie https://www.instagram.com/elitecentralutah https://www.eliteperformanceprepacademy.com
Wed, March 26, 2025
The Future of Sports Education with Pam Adamson and Elite Performance Prep Academy
Send us a text In this episode of Nice to Meet You, host Rob Pene interviews Pamela Adamson, founder of Elite Performance Prep Academy Georgia. Pamela discusses her innovative approach to education that combines personalized academics with professional athletic training in a microschool setting. This model aims to solve the hectic scheduling challenges faced by families with competitive student-athletes while providing high-quality education and character development. About Our Guest Pamela Adamson is a longtime youth sports advocate with over 24 years of experience in developing youth basketball programs. As a mother of three grown children and grandmother to nine, she understands firsthand the scheduling demands placed on families with children in competitive sports. Pamela and her husband previously founded a nonprofit basketball organization focused on competitive skill development and character building. She splits her time between managing a performance training center in St. George, Utah, and launching the new Elite Performance Prep Academy in Metro Atlanta. Episode Highlights [02:10] Pamela shares how her family's sports background led to creating a nonprofit basketball organization 24 years ago [05:08] How Pamela discovered Elite Performance Prep and decided to bring it to Atlanta [06:09] Plans for the Georgia location to open in August in the Gwinnett County area [10:38] A detailed walkthrough of what a school day looks like at Elite Performance Prep Academy [14:11] What makes this model unique compared to other alternative education options in Atlanta [16:44] Information about Georgia's scholarship program that can provide over $6,000 toward tuition [18:09] The emphasis on teaching leadership and entrepreneurship skills to students [21:07] Pamela's message to parents considering this option for their student-athletes Key Takeaways Elite Performance Prep Academy combines academics, performance training, and sport-specific skill development all under one roof Students complete academics in approximately half the time of traditional schools Small class sizes (approximately 10:1 student-to-teacher ratio) ensure personalized attention The curriculum emphasizes leadership, entrepreneurship, and practical life skills Professional coaches provide specialized athletic training tailored to each student's sport Georgia families may be eligible for scholarship funding to help with tuition costs Connect with Elite Performance Prep Academy Website: eliteperformanceprepacademy.com Contact: Pamela Adamson at 435-619-1007 Location: Opening August 2025 in the Buford/Suw
Tue, March 25, 2025
Learning Without Limits and Alithie Rock's Educational Revolution
Send us a text In this conversation, Alithie Rock shares her journey as a busy parent and educator, discussing the challenges of balancing family life and professional responsibilities. She reveals her passion for education and her vision for the Elite Performance Prep Academy, a new educational model designed to meet the unique needs of students, particularly those involved in sports. Alithie emphasizes the importance of community, collaboration, and personalized learning, while also addressing the funding and accessibility of education. The discussion highlights the innovative approach to education that Alithie is championing, aiming to empower students and families in Davis County, Utah. Takeaways ▶️ Alithie Rock balances multiple roles as a parent and educator. ▶️ The chaos of parenting can be overwhelming but rewarding. ▶️ Education should focus on helping kids thrive, not just survive. ▶️ Alithie's passion for teaching has been lifelong. ▶️ The Elite Performance Prep Academy aims to bridge gaps in education. ▶️ Community collaboration is essential for educational success. ▶️ Funding options exist to support alternative education models. ▶️ Personalized learning can significantly benefit students. ▶️ Smaller class sizes allow for more individualized attention. ▶️ The academy is set to open in September with limited enrollment. Sound Bites "I wanted to focus on helping our kids." "How can I contribute?" "I have always had a passion for teaching." "We want to be the solution." "There is a better way." Connect with Alithie Rock and EPPA https://www.instagram.com/elitelaytonutah https://www.eliteperformanceprepacademy.com
Thu, March 20, 2025
Empowering Youth Through Innovative Learning with Linda Willits from Lehi, Utah
Send us a text In this conversation, Linda Willits discusses her journey in education, focusing on the establishment of the Elite Performance Academy in Lehigh, Utah. She emphasizes the need for a new approach to education that combines academics with athletics, allowing students to thrive in both areas. Linda shares her personal experiences and the motivations behind creating micro schools, aiming to provide a more tailored educational experience for youth, particularly those involved in sports. The conversation also covers the academy's structure, goals, costs, and the importance of empowering students through entrepreneurship and life skills. Takeaways ▶️ The current education system has not changed significantly in decades. ▶️ Education should focus on real-life applications, not just tests. ▶️ Linda's background in sports influenced her educational journey. ▶️ The idea for microschools came from her daughter's interest in homeschooling. ▶️ Elite Performance Academy offers a unique blend of academics and athletics. ▶️ The academy aims to serve families looking for alternative education options. ▶️ Students will receive personalized attention with small class sizes. ▶️ The state of Utah offers scholarships to subsidize cost ▶️ The daily schedule includes both academic and athletic training. ▶️ Empowering youth through entrepreneurship is a key focus of the academy. Connect with Linda Willits: https://www.instagram.com/elitelehiut https://www.eliteperformanceprepacademy.com
Fri, March 07, 2025
Betsy Pepine went From Boxes to Brokerage - A Journey of Growth & Real Estate Wisdom
Send us a text In this engaging podcast episode, Rob Pene interviews Betsy Pepine, a successful entrepreneur and real estate expert. Betsy shares her journey of personal and professional growth, emphasizing the importance of breaking free from constraints, both in life and in business. She discusses her passion for real estate, the evolution of the industry, and the significance of building trust with clients. Betsy also highlights the power of referrals, emotional awareness, and the role of curiosity in entrepreneurship. Throughout the conversation, she offers valuable insights and advice for aspiring entrepreneurs, encouraging them to seek mentorship and embrace their unique paths. Takeaways ▶️ Betsy Pepine's journey is about breaking free from personal and professional constraints. ▶️ Real estate is not just about selling houses; it's about building trust and relationships. ▶️ The real estate industry has evolved significantly over the past 20 years. ▶️ Referrals are a powerful and cost-effective way to grow a business. ▶️ Emotional awareness is crucial for personal growth and understanding oneself. ▶️ Curiosity drives entrepreneurial success and innovation. ▶️ Mentorship can provide invaluable guidance for new entrepreneurs. ▶️ Writing down thoughts can help clarify and overcome obstacles. ▶️ Betsy emphasizes the importance of serving others in business. ▶️ Understanding life events is key to navigating real estate transactions. Chapters 00:00 Introduction to Betsy Pepine 06:08 The Evolution of Real Estate 11:59 The Power of Referrals 17:46 Navigating Life Events and Real Estate 24:08 Curiosity as an Entrepreneurial Trait 29:58 Conclusion and Resources
Fri, February 28, 2025
The Power of Perseverance and Emotional Intelligence with Rhonda Parker Taylor
Send us a text In this engaging conversation, Rob Pene and Rhonda Parker-Taylor explore the themes of perseverance, emotional intelligence, and the journey to personal success. Rhonda shares her experiences of overcoming challenges, the importance of self-reflection, and the impact of emotional intelligence on relationships and career success. They discuss the dangers of comparison, the significance of finding one's story of success, and the necessity of resilience in navigating life's ups and downs. Rhonda emphasizes the power of passion and purpose, and how these elements contribute to a fulfilling life. The conversation concludes with insights on storytelling and the importance of community support in personal growth. Takeaways ▶️ Anything is possible for anybody out there. ▶️ Comparison destroys you. ▶️ If it's meant to be, it's up to you. ▶️ Luck is preparation and opportunity. ▶️ Your story is just that. ▶️ Regret is its own kind of animal. ▶️ You can find joy in every second. ▶️ It's up to you to find out what the truth is. ▶️ You have to change your course once you realize you've made that mistake. ▶️ The story of success is finding your passion in it. Sound Bites "Anything is possible for anybody out there." "Comparison destroys you." "If it's meant to be, it's up to you." "Luck is preparation and opportunity." "Your story is just that." "Regret is its own kind of animal." "You can find joy in every second." Connect with Rhonda https://rhondaparkertaylor.com Episode Sponsors https://thedigitalwritingfirm.com
Fri, February 28, 2025
Sustainability Meets Technology with Brittany Hansen
Send us a text In this episode of 'Nice To Meet You', host Rob Pene speaks with Brittany Hansen, a tech entrepreneur and advocate for sustainability. They discuss Brittany's personal growth over the past year, her journey into the world of sustainability and technology, and the importance of brand storytelling in engaging consumers. Brittany shares insights on the luxury market's role in innovation, the regulatory challenges surrounding sustainability, and the need for businesses to connect authentically with their customers. The conversation highlights the significance of accessibility in information and the evolving expectations of consumers in today's market. Takeaways ▶️ Brittany's life over the last year has been a 'rebound' filled with personal and professional growth. ▶️ Sustainability in business requires direct communication between companies and consumers. ▶️ Luxury markets are key drivers of innovation in sustainability. ▶️ Sustainability practices are becoming increasingly important for consumer trust. ▶️ Accessibility in information is crucial for informed consumer choices. ▶️ Brittany transitioned from being a stay-at-home mom to a tech entrepreneur. ▶️ Brand storytelling is essential for differentiation in a crowded market. ▶️ Consumers are now more value-based in their purchasing decisions. ▶️ QR codes can enhance consumer engagement by providing instant information. ▶️ The future of sustainability and technology is promising and requires collaboration. Sound Bites "Rebound: My life over the last 12 months." "Luxury is where innovation happens." "Sustainability is a spectrum." "QR codes are an invitation to engage." "We are excited for what's coming." "We need to change the world. It's time." Connect with Brittany viiision.com https://www.linkedin.com/in/brittany-a-hansen Episode Sponsors https://thedigitalwritingfirm.com
Thu, February 27, 2025
Murphy Su’a Breaks Down The Importance Of Patience As A Coach In Developing Athletes
Send us a text In this conversation, Rob Pene interviews Murphy Su'a, a renowned coach with extensive experience in youth baseball. They discuss Murphy's background, his coaching methodologies, the importance of communication, decision-making in sports, and cultural insights gained from coaching around the world. Murphy emphasizes the need for patience and understanding in coaching, as well as the significance of teaching the rules of the game. The conversation highlights the impact of coaching on personal development and the importance of creating a positive culture within teams. In this conversation, Murphy Su'a shares his experiences and insights on coaching youth and high school baseball. He emphasizes the importance of making practices enjoyable for young athletes, the challenges of parental involvement, and the need for patience and understanding in coaching. Murphy discusses his current role as a head coach at Lawndale High School, his aspirations for developing a strong baseball program, and the significance of mentorship in helping athletes succeed. He encourages those feeling stuck in their pursuits to reevaluate their direction and seek guidance. Takeaways ✅ Murphy Su'a has impacted thousands of youth in baseball. ✅ Coaching is not just about skills; it's about personal development. ✅ Communication is key in coaching and must be taught effectively. ✅ Decision-making in sports mirrors decision-making in life. ✅ Cultural differences influence coaching styles and practices. ✅ Patience is essential for coaches to help players learn. ✅ Teaching the rules of the game is often overlooked. ✅ Creating a positive team culture is crucial for success. ✅ Fun and engagement are important in youth sports coaching. ✅ Coaches should adapt their methods based on the age and skill level of players. Make practices enjoyable to keep kids engaged. ✅ Coaching is about developing the athlete's experience. ✅ Patience is crucial when working with young athletes. ✅ Understand your audience and adjust your coaching style accordingly. ✅ Parental involvement is essential in youth sports. ✅ Reevaluate your goals if you feel stuck in your journey. ✅ Find a mentor to guide you in your pursuits. ✅ Building a strong program takes time and commitment. ✅ Encourage athletes to develop a passion for the sport. ✅ Create a supportive environment for both players and parents. Sound Bites "It's a game of numbers." "Make it enjoyable for the kids." "You have to know your audience." "The parents are crucial to your club." "If you build it, they will come." "I'm really excited about that." "Find the right mentor or coach." </
Wed, February 26, 2025
Mark Santiago On How Men Can Overcome Divorce To Become An Empowered Leader
Send us a text In this conversation, Rob Pene and Mark Santiago explore the transformative journey of men dealing with personal crises, particularly around relationships and self-identity. Mark shares insights from his Empowered Man program, emphasizing the importance of ownership, emotional intelligence, and the journey from victimhood to empowerment. They discuss the significance of personal growth, the challenges of navigating infidelity, and the necessity of understanding one's identity as a son before becoming a man. The conversation highlights the journey of healing and the potential for new, healthy relationships after personal transformation. In this conversation, Mark shares his journey of breaking free from toxic relationship patterns and embracing a healthier, more peaceful life. He discusses the importance of self-awareness in attracting the right partners and the challenges he faced during personal crises. Mark emphasizes the significance of taking ownership of one's journey and the role of community in men's empowerment. He also highlights the mission of Empowered Man, a platform dedicated to helping men heal and grow through practical tools and support. Takeaways ✅ The last 12 months have been a journey of pruning. ✅ Pruning is essential for personal growth. ✅ Ownership is key to transformation. ✅ Men often feel guilty but need to take ownership. ✅ Healing involves uncovering the true self. ✅ Men need to articulate their emotions. ✅ Many men live quiet lives of desperation. ✅ You can't be a man until you become a son first. ✅ Successful relationships come from personal growth. ✅ God can use anyone for His purpose. Cycle through the same woman with a different face. ✅ Take ownership of what attracted toxic partners. ✅ Healthy relationships feel different and peaceful. ✅ Many are scared of peace and functionality. ✅ False narratives can cloud our reality. ✅ Navigating personal crises reveals our true selves. ✅ Taking back ownership is crucial for growth. ✅ Empowered Man helps men heal from trauma. ✅ Creating community support is essential for men. ✅ There's a significant need for men's empowerment. Sound Bites "Everything is my responsibility." "You have to own your shit." "Men live quiet lives of desperation." "God could use anybody or anything." "They didn't attract the same person." "It's the same toxic traits." "I needed to take back my kingdom." Connect with Mark Santiago http://empoweredman.co https://www.youtube.com/@empoweredman Episode Sponso
Tue, February 25, 2025
David Keesee On Becoming the 'Babe Ruth of Sales' and Helping Transform Lives
Send us a text In this engaging conversation, Rob Pene and David Keesee reconnect over their shared experiences in baseball and the transition to successful careers in sales. They discuss the importance of mentorship, the challenges of identity after sports, and the transformative power of coaching. The dialogue emphasizes the significance of community, resilience, and the mindset required for success in sales. They reflect on the differences in youth sports today compared to their own experiences and share valuable life lessons about communication, humility, and the importance of being unattached to outcomes. Takeaways ✅ The transition from sports to sales can be challenging but rewarding. ✅ Mentorship plays a crucial role in personal and professional development. ✅ Sales is similar to baseball in terms of skill sets and competition. ✅ Transformation in mindset is essential for success in sales. ✅ Confrontation can be a form of love and support. ✅ Living with humility and non-attachment leads to personal growth. ✅ Effective communication requires understanding the listener's perspective. ✅ Youth sports have changed, with a focus on performance over resilience. ✅ Building a community is vital for personal and professional success. ✅ In-person learning and mentorship are irreplaceable experiences. Sound Bites "Confrontation is love." "It's not about you." "You can't own anything." Chapters 00:00 Reconnecting Through Baseball Memories 05:37 Coaching and Mentorship in Sales 11:21 Building a Pipeline for Future Generations 17:05 Transformation in Sales and Business 22:34 Neutrality and Unattachment in Sales Success 27:21 Commitment vs. Attachment 32:57 Lessons from Mentorship 37:46 The Concept of Ownership 43:11 Reflections on Youth Sports Connect with David Keesee https://konect.to/davidkeesee Episode Sponsor LinkedIn Ghostwriting and Management Service https://thedigitalwritingfirm.com
Tue, February 25, 2025
How Capsho Became an AI Powerhouse and What It Takes to Win with Deirdre Tshien
Send us a text In this conversation, Deirdre Tshien shares her entrepreneurial journey, discussing the evolution of her businesses, the challenges of maintaining product-market fit, and the creation of CapShow, an AI-powered tool for content creators. She emphasizes the importance of focus, collaboration, and customer service in navigating the competitive landscape of technology and entrepreneurship. Key Takeaways ▶️ Product-market fit is an ongoing process, not a one-time achievement. ▶️ First mover advantage can lead to rapid growth but requires constant adaptation. ▶️ Transitioning from hospitality to tech entrepreneurship involves significant learning. ▶️ CapShow was born from the need to streamline content creation for podcasters. ▶️ Building a unique value proposition is crucial in a competitive market. ▶️ Collaboration with industry experts enhances product offerings and marketing strategies. ▶️ Customer service is a core value, ensuring users feel supported. ▶️ Navigating tech debt is a common challenge for startups. ▶️ Future projects depend on clear market strategies and audience identification. ▶️ Organic growth strategies can be effective, especially through partnerships. Sound Bites ➥ "Product market fit isn't a one and done." ➥ "We were the first in the podcasting space." ➥ "We believe a lot in collaborations." ➥ "I always have really great ideas." ➥ "We never want to keep people in the lurch." Chapters 00:00 Introduction to Deirdre Shen and Her Journey 02:51 The Evolution of Product-Market Fit 05:50 From Hospitality to Entrepreneurship 09:07 The Birth of CapShow and First Mover Advantage 12:00 Navigating Competition and Market Changes 14:51 Building a Unique Value Proposition 18:00 Growth Strategies and Customer Engagement 21:06 Challenges in Software Development 23:49 Future Aspirations and Customer Service Connect with Diedre Tshien https://www.capsho.com https://www.instagram.com/capshohq https://www.instagram.com/deirdretshien Episode Sponsor LinkedIn Ghostwriting and Profile Management service: http://thedigitalwritingfirm.com
Wed, February 19, 2025
The Power of Pivots with Dr. Danny Brassell on Transforming Setbacks into Success
Send us a text In this engaging conversation, Rob Pene interviews Dr. Danny Brassell, a renowned educator and speaker, who shares his journey from overcoming personal challenges to becoming a motivational speaker and author. Dr. Brassell discusses the importance of adaptability, the significance of reading, and innovative strategies for parents to foster a love for reading in their children. He emphasizes the power of storytelling and the impact of positive role models in education. Takeaways ▶️ Dr. Brassell's journey is marked by numerous pivots and adaptations. ▶️ Overcoming stuttering was a significant challenge that shaped his communication skills. ▶️ His college experience was transformative, leading him to unexpected opportunities. ▶️ Writing books about reading strategies became a passion for Dr. Brassell. ▶️ Engaging children in reading requires innovative and relatable approaches. ▶️ Parents play a crucial role in fostering a love for reading in their children. ▶️ The importance of reading aloud to children cannot be overstated. ▶️ Dr. Brassell's program emphasizes the significance of daily reading habits. ▶️ Success in reading is linked to the amount of time spent reading. ▶️ Dr. Brassell encourages parents to model positive reading habits for their kids. Quotables ⭐ "Don't let anybody ever tell you what you cannot do." ⭐ "Failure is not an option." ⭐ "I want them to choose to do it because they love it." ⭐ "The average was just over 20 minutes a day." ⭐ "I always tell this to parents." Chapters 00:00 Introduction to Dr. Danny Brassell 02:00 The Journey of Pivots and Adaptation 07:50 Overcoming Challenges: Stuttering and Communication 10:00 College Years and Early Influences 11:31 The Birth of a Writer: First Book and Motivation 13:58 Innovative Approaches to Reading Enrichment 24:03 Resources for Parents and Conclusion Connect with Dr. Danny Brassell http://freegiftfromdanny.com
Thu, February 13, 2025
Jen Esparza Shares How to Navigate the Challenges of Nonprofit Marketing
Send us a text In this conversation, Rob Pene interviews marketing expert Jen Esparza, who shares her insights on marketing strategies for nonprofits and small businesses. They discuss the importance of community engagement, crafting clear messages, and the challenges faced by nonprofits in turning readers into donors. Jen emphasizes the need for patience and foundational planning in both nonprofit and small business ventures, as well as the role of AI in enhancing marketing efforts. Key Takeaways ▶️ Procrastination can hinder personal and professional growth. ▶️ Nonprofits face unique challenges in marketing compared to small businesses. ▶️ Crafting a clear and compelling message is crucial for nonprofits. ▶️ Email marketing is more effective than social media for nonprofits. ▶️ Community engagement can significantly boost a nonprofit's visibility. ▶️ Understanding community needs is essential before launching a nonprofit. ▶️ Patience and planning are vital for long-term success in business. ▶️ Validating business ideas can save time and resources. ▶️ A solid marketing strategy is necessary for growth. ▶️ AI can be a valuable tool for brainstorming and refining ideas. Sound Bites - "Get out of my own way." - "Double the marketing to do." - "Refining their message is key." - "Find the gaps in the community." - "Patience is a virtue." Contact Jen https://thejenadvantage.com Chapters 00:00 Introduction to Marketing Insights 01:13 Personal Growth and Procrastination 02:34 Marketing Basics for Nonprofits 03:32 Challenges in Nonprofit Marketing 05:04 Turning Readers into Donors 06:22 Crafting a Clear Message 08:40 Effective Marketing Channels for Nonprofits 10:53 Community Engagement Strategies 14:49 The Importance of Community Needs Assessment 17:15 Foundational Steps for Small Businesses 18:52 Validating Business Ideas 19:59 The Role of Strategy in Business Success 21:43 Client Relationships and Referrals 23:51 The Impact of AI on Marketing -- This epsidoe is brought to you by The Digital Writing Firm and their LinkedIn Ghostwriting service. Visit https://thedigitalwritingfirm.com for more information.
Fri, February 07, 2025
Kelly Schuknecht's Two Year Dream Became A Reality In Two Weeks
Send us a text In this conversation, Rob Pene and Kelly Schuknecht discuss the evolution of fractional marketing, the importance of thought leadership, and the challenges faced by women in the workplace. Kelly shares her journey of transitioning from a corporate job to starting her own marketing business, emphasizing the significance of quick decision-making and networking. They explore the services offered by Kelly's company, including thought leadership marketing and outsourced marketing, and the impact of her podcast aimed at empowering women authors. The discussion concludes with advice for those navigating career transitions and the importance of community support. Takeaways Fractional marketing has become a relevant term in recent years. Building a marketing business requires understanding client needs. Thought leadership is essential for entrepreneurs and CEOs. Networking plays a crucial role in finding clients. Quick decision-making can help overcome career challenges. Women in leadership often lack visibility and support. Podcasts can be a powerful tool for refining messaging. Community support is vital for women authors. Outsourced marketing can provide a full team for businesses. Clarity in goals helps in making swift business decisions. Sound Bites "We become this extension of their team." "I have a heart for just women in the workplace." "I want this to be a place for women." "I started working on my business immediately." "I had a two-year time period of knowing it was coming." "I just started making those decisions quickly." Connect with Kelly Author Power Circle: https://kellyschuknecht.com/author-power-circle/ Websites: www.kellyschuknecht.com www.twomilehighmarketing.com https://www.linkedin.com/in/kellyschuknecht Episode Sponsor LinkedIn Ghostwriting and Profile Management service https://thedigitalwritingfirm.com
Wed, February 05, 2025
Cindy Baker Share How She Unlocked Her ADHD Superpower To Now Help Others
Send us a text In this conversation, Rob Pene interviews Cindy Baker, an expert in coaching professionals with ADHD. Cindy shares her personal journey from teaching to coaching, her insights on ADHD, and effective strategies for time management and productivity. The discussion emphasizes the importance of community support, overcoming procrastination, and the value of taking small, actionable steps towards success. Takeaways Cindy Baker transitioned from teaching to coaching after 19 years in education. ADHD can manifest differently in adults, especially women. Time management strategies need to be tailored for ADHD individuals. Focus is more important than managing time for those with ADHD. Procrastination can be tackled by taking immediate action. Community support is crucial for individuals with ADHD. Breaking tasks into micro steps can lead to success. Understanding one's own brain wiring can lead to better productivity. Cindy offers a free course to help beat procrastination. Positive mindset and preparation are key to productivity. Sound Bites "Your mess can become your message." "ADHD is not necessarily a bad thing." "Managing focus is key for ADHD individuals." "Break it down into the tiniest little steps." "Time doesn't come back once it's gone." Want to Connect with Cindy? 📌 Join the ADHD Entrepreneurs Community: Productivity for Profits Facebook Group 📌 Follow Cindy on Instagram: @cbc_cindybakercoaching 📌 Work with Cindy: CindyBakerCoaching.com 📌 Grab the Free Procrastination Course: WaitNoMore.net
Fri, January 31, 2025
Max Emma's Journey From Bankruptcy to Building a Franchise Empire
Send us a text In this episode of "Nice to Meet You," host Rob Pene interviews Max Emma, a successful business owner and franchise expert. Max shares his journey from corporate accounting at Qualcomm to becoming the CEO of three franchise-related companies. Key highlights from the episode: Max's background: Originally from the former Soviet Union, he came to the US 32 years ago. After working at Qualcomm, he left corporate life in 2002 to start his own businesses. Business evolution: He experienced both success and failure, including a construction business that went bankrupt during the 2008-09 housing crisis. This setback led him to start a bookkeeping business with his wife. Current ventures: A bookkeeping services company serving 100+ franchise brands nationwide A bookkeeping franchise business (recently sold their 13th franchise) A franchise brokerage helping people find and invest in franchises Franchise insights: Max emphasizes the importance of persistence and consistency in business growth He discusses the advantages of franchising over starting from scratch (proven models, established systems) Current hot franchise sectors include pet services, senior care, and children's services Investment requirements vary widely ($35,000 to $1.5+ million) Business philosophy: Believes in persistent follow-up until explicitly told to stop Emphasizes the importance of in-person connections Views past failures as stepping stones to future success The episode provides valuable insights for anyone interested in franchising or business ownership. Max can be reached through his website https://franchisewithmax.com , which offers information about his three business verticals: franchise brokerage, bookkeeping franchise opportunities, and bookkeeping services.
Fri, January 31, 2025
Evan Kuterbach Is Finding Purpose Through Play: How He Built Canyon Pickleball
Send us a text In this episode of "The Behind the Scene Stories of Busy Professionals," host Rob Pene interviews Evan Kuterbach, co-founder of Canyon Pickleball. The conversation explores Evan's journey from corporate life to entrepreneurship, centered around his passion for pickleball and the outdoors. Evan shares how he discovered pickleball during a difficult period after moving from Colorado to Florida and becoming a new parent. The sport helped him overcome depression by combining his lifelong love of outdoor activity with a welcoming community. What started as a personal interest evolved into a business opportunity when he met his future co-founder through a marketing mastermind group. Despite having no manufacturing experience, Evan and his co-founder launched Canyon Pickleball in July 2023. The brand distinguishes itself through its National Parks-inspired designs and commitment to sustainability, including eco-friendly packaging and donations to the National Parks. While the business is still young, it has reached operational sustainability within eight months. Key insights from the episode include: The importance of finding the right business partner based on aligned interests rather than pre-existing friendship How childhood creativity and willingness to fail can translate into entrepreneurial success The value of being vulnerable and sharing ideas to find like-minded collaborators The benefits of starting small and learning through trial and error Looking ahead, Canyon Pickleball aims to expand beyond paddles into a broader outdoor lifestyle brand, with plans for new products including athletic wear and accessories. Evan also maintains a newsletter called "The Honest Hustle" where he shares insights about building purposeful businesses. The episode concludes with both host and guest emphasizing the importance of community and content creation in encouraging aspiring entrepreneurs to pursue their ideas.
Thu, January 30, 2025
Kathryn Ficarra on Rewriting the Leadership Narrative and Breaking Free from Mental Prisons
Send us a text In this episode of "Behind the Scenes Stories of Busy Professionals," host Rob Pene interviews Kathryn Ficarra, an expert in corporate executive leadership and cultural transformation. Kathryn shares her powerful personal journey and how it led to her current work helping executives develop authentic presence. *** Connect with Kathryn https://www.instagram.com/thecgroupstudio https://www.instagram.com/kathrynf__ https://www.linkedin.com/in/kathrynficarra https://www.youtube.com/@thecgroupstudio *** Kathryn reveals how losing her mother to cancer at age 19 led to unresolved trauma that she initially tried to escape by moving to Seattle. Despite achieving significant corporate success over 20 years, including executive positions in media, gaming, and e-commerce, she found herself engaging in self-sabotaging behaviors and feeling internally misaligned despite having "everything." The turning point came when someone gave her the book "Breaking the Habit of Being Yourself." This sparked a period of deep introspective work that helped her understand how beliefs shape behaviors and how to break negative patterns. She developed the Impact Framework, a 13-week program that helps executives cultivate authentic presence through identity alignment, mindset mastery, persona identification, authentic communication, and transformative growth. Key insights from the conversation include: The importance of understanding your personal paradigm and belief systems How to recognize and interrupt negative thought patterns using the "not today" technique The difference between operating from a "power state" versus a "primal state" The concept that "your presence is your power" How to build awareness of triggers and transform limiting beliefs The idea that you're "not excavating, but revealing" your authentic self Kathryn is currently writing a book called "Your Presence is Your Power" and runs The C Group Studio, named after her children Chase and Camden. She can be found on LinkedIn, Instagram, YouTube, and Facebook, where she continues to share her message about personal transformation and authentic leadership.
Thu, January 30, 2025
Lance Cayko on Finding Success Through Life's Ups and Downs
Send us a text In this episode of Behind the Scenes Stories of Busy Professionals, host Rob sits down with Lance Cayko, a multi-faceted entrepreneur who combines architecture, building, and real estate development. Lance opens up about his journey through personal transformation in 2024-2025, dubbing it his "Rebirth" year as he navigated divorce, new beginnings, and finding love again. The conversation delves deep into Lance's philosophy on the law of polarity - his belief that every negative experience leads to an equal positive outcome. From his humble beginnings working on sugar beet farms in North Dakota to becoming a successful architect and developer, Lance shares how early mentorship and a contrarian spirit shaped his entrepreneurial path. Lance offers valuable insights into the real estate industry, breaking down the relationships between architects, builders, and developers while explaining the risk-reward dynamics of each role. He also discusses his morning routines, maintaining multiple businesses, and his approach to turning setbacks into fuel for success. A candid and inspiring conversation about resilience, entrepreneurship, and finding purpose through life's ups and downs. Catch up with Lance at these links: https://www.insidethefirmpodcast.com https://f9productions.com https://www.linkedin.com/in/lance-cayko-1227031a
Wed, January 29, 2025
David Sidoni Goes Against the Grain to Authentically Build a Million-Dollar Real Estate Platform
Send us a text In this episode, host Rob Pene sits down with David Sidoni, creator of HowToBuyAHome.com and veteran real estate expert. David shares his fascinating journey from acting alongside Christian Bale and hosting kids' game shows to discovering his true passion: helping first-time home buyers. Learn how David built a nationwide network of carefully vetted real estate agents while staying true to his values, refusing to follow the typical "pay-to-play" model common in the industry. David discusses his counterintuitive approach to scaling his business, the challenges of growing a podcast and YouTube channel, and why he chose education over selling courses. From his early days as a soccer player to working with stage managers and directors, David reveals how diverse experiences shaped his unique approach to business and client service. This conversation offers valuable insights for entrepreneurs about staying authentic while building a successful business that truly serves its customers. Make sure to visit David's IG: https://www.instagram.com/howtobuyahomepodcast
Wed, January 22, 2025
Melissa Elizondo on Drinking from the AI Firehose: Modernizing a Century-Old Insurance Company
Send us a text This podcast episode is an in-depth conversation with Melissa Elizondo, a marketing professional who transitioned from real estate to running a marketing agency, and then adapted her career in response to the rise of AI. The episode covers her fascinating journey, including: Her background in real estate and how a lawsuit led her to pivot into marketing consulting Building a successful marketing agency over 9 years, working primarily with local clients The challenges she faced when she lost all her retainer clients in October 2022 A pivotal moment when a TikTok video about using ChatGPT and Canva went viral, leading to international clients Her current role helping modernize a 112-year-old insurance company through AI implementation Her expertise with AI tools like Gamma, Otter, Browse AI, and Notebook LM for improving business productivity Her vision to become a thought leader in AI implementation for the insurance industry Practical discussion about LinkedIn strategy and content creation Throughout the conversation, Melissa emphasizes her focus on using AI to improve productivity and give people more time with family rather than just driving profits. She also shares how her faith guided major career decisions and her approach to embracing new technology. The interview is part of a series focused on sharing behind-the-scenes stories of busy professionals, with particular attention to how they're adapting to their current life situations, etc. You can find Melissa Elizondo at "therealmelissaelizondo" on all socials: https://linkedin.com/in/therealmelissaelizondo https://facebook.com/therealmelissaelizondo https://www.tiktok.com/@thequeenofaitools https://instagram.com/therealmelissaelizondo This episode is sponsored by "Get Ghosted," a LinkedIn ghostwriting service of The Digital Writing Firm. https://thedigitalwritingfirm.com
Wed, January 15, 2025
Police, Pressure & Perseverance: A Story of Transformation with Mike Turk
Send us a text In this inspiring episode of "Nice to Meet You | Behind the Scene Stories of Busy Professionals," veteran Los Angeles police officer Mike Turk opens up about his remarkable journey from rock bottom to peak performance. After 12 years on the force, Mike found himself struggling with weight gain, deteriorating health, and mounting depression. When a simple sneeze left him in excruciating pain and doctors warned of impending medication, Mike knew something had to change. You can find Mike at: https://www.instagram.com/hklub.fitness https://hklubfitness.com A chance opportunity to attend an entrepreneurship conference in Salt Lake City became the catalyst for his transformation. Instead of business strategies, Mike discovered something far more valuable – the importance of personal discipline and physical wellbeing. What followed was an extraordinary year of change that saw him shed over 30 pounds, conquer Mount Whitney, complete a Spartan race, and discover a new purpose in life. Today, Mike runs H Klub Fitness, helping others achieve what he did through his program "Helping Everyone Achieve Lifetime Habits." Through raw and honest conversation with his friend of 20 years, host Rob, Mike shares how his transformation went far beyond physical appearance, revolutionizing his mindset, self-esteem, and outlook on life. His story serves as a powerful reminder that it's never too late to rewrite your narrative and that true transformation begins with taking that first, difficult step. This episode offers a candid look at one man's journey from crisis to triumph, providing hope and practical insights for anyone feeling stuck in their own personal or professional life.
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