Supercasters
Take your podcast to the next level. Build a show that lasts. Supercasters dives deep into how you can grow your podcast sustainably and build a business out of it. We interview podcasters and industry experts about how to build a thriving business through a strong relationship with listeners. Become a Supercasters Premium subscriber to unlock even more great resources: • Extended interviews for every Supercasters episode • Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast • A private peer networking community for podcasters just like you Subscribe here for FREE.
S3 E7 · Wed, May 18, 2022
The Future of Podcasting on YouTube with Samir Chaudry
Popular YouTubers are switching away from video to podcasting. At the same time, podcasters constantly hear that they should be launching on YouTube. What’s the future of podcasting on the video platform and is it really a great place for your show? We sit down with veteran YouTuber and creator economy expert Samir Chaudry of The Colin and Samir Show to discuss: Why The Colin and Samir Show launched as a podcast first Why big YouTubers like Emma Chamberlain are shifting to podcasting What creators should take away from YouTube’s news that they’re leaning into podcasting What it takes to succeed as a podcaster on YouTube How to break through a performance plateau with your show Get a full transcript of this interview at https://www.supercast.com/podcast Become a Supercasters Premium subscriber to unlock even more great podcaster resources: Extended interviews and subscriber-only content Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast A private networking community for podcasters just like you Subscribe here for FREE .
S3 E6 · Wed, May 11, 2022
An Easier Way to Find and Manage Host-Read Ad Sponsors with Marty Michael
Finding advertisers for your show can be a long, hard slog. Wouldn’t it be great if you could offer your ad slots in a store and interested sponsors could add them to their cart in seconds? That’s the idea behind Gumball, a new host-read ad marketplace. Gumball CEO Marty Michael joins the show to talk about: The problems with handling host-read ads manually How Gumball works for both podcasters and advertisers Which podcasts are a good fit for the Gumball marketplace Some of the new features the Gumball team is working on this year Get a full transcript of this interview at https://www.supercast.com/podcast Become a Supercasters Premium subscriber to unlock even more great podcaster resources: Extended interviews and subscriber-only content Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast A private networking community for podcasters just like you Subscribe here for FREE .
Wed, May 04, 2022
A Podcaster’s Guide to Growing Your Show on Twitter with Shay Thiyagarajah
Twitter can be a goldmine for finding podcast listeners and building relationships with them. Twitter’s Shay Thiyagarajah joins us for an insider look at the steps you can take to find your audience on the social platform. If you’ve been jonesing for a way to get live feedback from listeners during a podcast recording, you’re going to want to hear this! We go deep on Twitter Spaces including how to: Plan a live Twitter Space to get the most people engaged Tap into Twitter’s discoverability features to get new people in your Space Interact with your audience in a Space Use the content afterwards Shay also reveals: What kind of content works best on Twitter How to tie your podcast into Twitter’s superpower The keyword and topic trends that Twitter is seeing dominate the conversation in 2022 Get a full transcript of this interview at https://www.supercast.com/podcast Become a Supercasters Premium subscriber to unlock even more great podcaster resources: Extended interviews and subscriber-only content Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast A private networking community for podcasters just like you Subscribe here for FREE .
S3 E4 · Wed, April 27, 2022
Insider Tips for Building Your Podcast Audience on LinkedIn with Jessi Hempel
LinkedIn’s Jessi Hempel shares her best tips for using LinkedIn to grow your audience and build connection with listeners. As the host of Hello Monday and the head of the LinkedIn Podcast Network, Jessi has herself experimented with all that Linkedin has to offer podcasters, and she tells us what she’s found to work best. We cover: LinkedIn’s new podcast network, how it works, and why you might want to apply to join The specific ways Jessi uses LinkedIn’s newsletter feature to engage her podcast listeners Why LinkedIn Live has been Jessi’s “game changer” and how you can use it to build presence with your audience Why to position yourself as the brand on LinkedIn rather than your podcast Simple tips for highlighting your content to tap into LinkedIn’s SEO power The one call to action every podcaster should have on their personal profile Get a full transcript of this interview at https://www.supercast.com/podcast Become a Supercasters Premium subscriber to unlock even more great podcaster resources: Extended interviews and subscriber-only content Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast A private networking community for podcasters just like you Subscribe here for FREE .
S3 E3 · Wed, April 20, 2022
Is What You're Creating a Podcast... or Something Bigger? with Gina Bianchini
The value you create is not in how you deliver your content, says Mighty Networks CEO Gina Bianchini. Your value comes from giving people a reason to pay attention to something they care about, and a way to manifest their identity. That’s why Gina recommends you stop thinking of what you do as podcasting and start thinking of it as bringing together people who want to find each other. We cover: What content businesses can learn from software companies to help them thrive The difference between and audience and a community The surprising best time to start building a community around your podcast How podcasts with relatively small followings have been able to grow their revenue and profile through their community How to justify a much higher subscription price than you’re probably charging right now The 3 questions every successful community must be able to answer How current communities can tap into the coming web3 wave Get a full transcript of this interview at https://www.supercast.com/podcast Become a Supercasters Premium subscriber to unlock even more great podcaster resources: Extended interviews and subscriber-only content Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast A private networking community for podcasters just like you Subscribe here for FREE .
S3 E2 · Wed, April 13, 2022
The Truest Trend in Podcasting with Nick Hilton
Podcaster and producer Nick Hilton shares his take on current podcast industry trends and what they mean for those of us in the long tail. Is the golden age of podcasting over? Warning! Pessimism ahead. We cover: What it means when tech platforms, like Apple and Spotify, enter the content game The misalignment with big tech that’s creating big stress for content creators The industry dynamics that Nick says make it hard for the long tail to thrive What public broadcasters and private tech companies could do to better support smaller podcasters Nick’s advice for succeeding as a podcaster… in 2027 Get a full transcript of this interview at https://www.supercast.com/podcast Become a Supercasters Premium subscriber to unlock even more great podcaster resources: Extended interviews and subscriber-only content Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast A private networking community for podcasters just like you Subscribe here for FREE .
S2 E1 · Wed, April 06, 2022
The Magic in Podcasting’s Long Tail with Jeff Vidler
Your podcast isn’t in the Top 100 list? Don’t despair. Podcasting’s long tail is a great place to be. Jeff Vidler, president of podcast research company Signal Hill Insights, shares his data on the listening and spending habits of podcast audiences, and what the numbers mean for you. We cover: Why it's a mistake to apply mass media dynamics to podcasting Where long tail podcasters have an advantage over the Top 100 The top reason listeners get into podcasts The latests stats on people who support podcasts through donation or subscription How smart programmatic ads could change podcasting's long tail Where long-tail podcasters should focus their attention in the next 12 months Get a full transcript of this interview at https://www.supercast.com/podcast Become a Supercasters Premium subscriber to unlock even more great podcaster resources: Extended interviews and subscriber-only content Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast A private networking community for podcasters just like you Subscribe here for FREE .
S2 E11 · Wed, December 15, 2021
Becoming a Full-Time Podcaster Thanks to Subscription Revenue
Do you dream of podcasting full-time? Kyle Cray is here to share how he was able to fulfill that dream, recently quitting his job as a software engineer to go all-in on his show. Kyle walks us through how he and co-host Kim launched their reality TV podcast and quickly grew it, how they packaged and priced their plans, how they keep fans engaged, and why subscription income is hands-down Kyle’s favorite. Get a full transcript of this interview on our website at https://www.supercast.com/podcast Become a Supercasters Premium subscriber to unlock even more great podcaster resources: Extended interviews for every Supercasters episode Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast A private peer networking community for podcasters just like you Subscribe here for FREE .
S2 E10 · Wed, December 08, 2021
S2E10 - How to Price Your Podcast Subscriptions for Maximum Sales with Steven Forth
How much should you charge for your podcast subscription? Should you have multiple tiers or one? What about annual or lifetime memberships? Subscription pricing expert Steven Forth reveals everything you need to know to set a podcast price that will have people clicking to subscribe. From understanding the value you deliver, to using market and competitor benchmarks to your advantage, you’ll learn the secrets of buyer psychology and how to put them to work for your show. Get a full transcript of this interview on our website at https://www.supercast.com/podcast Become a Supercasters Premium subscriber to unlock even more great podcaster resources: Extended interviews for every Supercasters episode Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast A private peer networking community for podcasters just like you Subscribe here for FREE .
S2 E9 · Wed, December 01, 2021
Understanding Your Ideal Loyal Listener with Terri Lomax
How do you grow from zero to 3 million downloads in 3 years? For Terri Lomax of Cultivating H.E.R. Space, a few key strategies paid off. Hear how Terri and her co-host identified their ideal loyal listeners, collected their input, and folded that feedback back into the show. You’ll then learn how Terri has used the PHLIP method to land features in high-profile publications and collaborate with high-profile guests to continue their growth trajectory. Get a full transcript of this interview on our website at https://www.supercast.com/podcast Become a Supercasters Premium subscriber to unlock even more great podcaster resources: Extended interviews for every Supercasters episode Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast A private peer networking community for podcasters just like you Subscribe here for FREE .
S2 E8 · Wed, November 24, 2021
Building Creative Elements to 1 Million Downloads in 18 Months with Jay Clouse
Jay Clouse has built the Creative Elements podcast to nearly a million downloads since its launch in March 2020. It now sits at the heart of a mini media empire that also includes newsletters, a blog, and training courses. How did Jay grow his podcast so quickly? Listen in as he shares a range of backstage tips, from harnessing the power of a good edit to how he landed Seth Godin as his guest for episode 1. Get a full transcript of this interview on our website at https://www.supercast.com/podcast Become a Supercasters Premium subscriber to unlock even more great podcaster resources: Extended interviews for every Supercasters episode Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast A private peer networking community for podcasters just like you Subscribe here for FREE .
S2 E7 · Wed, November 17, 2021
TubeTalk: How to Get Paid Subscribers on Your YouTube, Your Podcast, and Beyond
We’ve got a special episode for you today, on loan from TubeTalk, a podcast for YouTube creators. The hosts of TubeTalk recently had Saagar Enjeti and Jason Sew Hoy on as guests. Saagar Enjeti is the co-host of a hit podcast and YouTube show called Breaking Points. Breaking Points launched a subscription program with Supercast this past summer that landed 10,000 paying subscribers in the first 48 hours alone. Jason Sew Hoy is the CEO of Supercast. In this interview, Saagar and Jason do a deep dive into Breaking Points and their success , including how they built and structured their subscription program. There are a lot of great takeaways in this case study including how to figure out the perks your audience wants, experimenting with content, how to market your subscription program, the dangers of overpromising and a whole lot more. Get a full transcript of this interview on our website at https://www.supercast.com/podcast Become a Supercasters Premium subscriber to unlock even more great podcaster resources: Extended interviews for every Supercasters episode Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast A private peer networking community for podcasters just like you Subscribe here for FREE .
S2 E6 · Wed, November 10, 2021
Reaching Podcast Success While Staying True to Your Vision with Allison Horrocks
American Girls is a podcast mashup of pop culture, '90s nostalgia, and social history. It has quickly blown up, attracting a deeply engaged audience of followers and paid subscribers, along with sponsors and a book deal. Co-host Allison Horrocks shares how American Girls has succeeded by staying true to their vision and audience, the tipping points in their growth, and why following standard podcast wisdom isn't always the right thing to do. "A lot of folks have advice for you and for the show that they would make, and you have to kind of make the show that you feel comfortable making. I don't think we've ever gotten bad advice, but I think we've gotten advice that wasn't right for us. And knowing how to tell the difference, especially when you read your own reviews, is very hard." Become a Supercasters Premium subscriber to unlock even more great podcaster resources: Extended interviews for every Supercasters episode Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast A private peer networking community for podcasters just like you Subscribe here for FREE .
S2 E5 · Wed, November 03, 2021
The Podcast Production System That Fuels a Subscription Empire with Angela Brown
Ask A Housekeeper publishes every single day as a podcast, YouTube show, and blog post. How does host Angela Brown do it? “I like to work smart, not hard,” she says. For Angela, that means using a documented 172-step system, producing in parallel, and repurposing everything from backdrops to transcriptions. After more than 1,200 episodes, the show is a well-oiled money-making machine. But more than that, it’s a huge marketing funnel for Angela’s core subscription business: a training program she sells for $65/month. Whether you’re looking for ways to amp the production efficiency of your podcast, are wondering how to publish your show in multiple formats, or could use some tips on driving people to paid subscriptions, you’ll find something to help you in this jam-packed episode. Become a Supercasters Premium subscriber to unlock even more great podcaster resources: Extended interviews for every Supercasters episode Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast A private peer networking community for podcasters just like you Subscribe here for FREE .
S2 E4 · Wed, October 27, 2021
How to Extend Your Podcast for Continued Growth & Profit with Juleyka Lantigua
When is your podcast not just a podcast? When it evolves to survive in today’s 500-lane multimedia world. Juleyka Lantigua, founder and CEO of LWC Studios, joins us to explain how collaborating with your audience to find new extensions of your show isn’t just smart—it’s crucial to your sustained success. Become a Supercasters Premium subscriber to unlock even more great podcaster resources: Extended interviews for every Supercasters episode Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast A private peer networking community for podcasters just like you Subscribe here for FREE .
S2 E3 · Wed, October 20, 2021
The Best Way to Build an Audience Today with Dave Gerhardt
Master marketer Dave Gerhardt shares details of how he built a thriving community of 3,000+ paying subscribers in less than 2 years. Starting with a podcast, Dave’s DGMG community now includes an active Facebook group, a content-packed “university,” and an industry job board. In this rapid-fire conversation with host Jason Sew Hoy, Dave unpacks: How audience feedback shows you the way The value of low-fi content Using a podcast at the top of your marketing funnel Why podcasting is only part one of audio, and what’s coming next How focusing on one door sent his subscriptions through the roof And more Become a Supercasters Premium subscriber to unlock even more great podcaster resources: Extended interviews for every Supercasters episode Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast A private peer networking community for podcasters just like you Subscribe here for FREE .
S2 E2 · Wed, October 13, 2021
The Secret Magic Trick of Podcast Growth with Espree Devora
Quick!—Name 3 ways to grow your podcast audience. I bet you didn’t say finding your purpose, protecting your energy, or taking the marketing pressure off. But podcast veteran Espree Devora is here to share why those things work. Along the way, we explore podcast SEO, Twitter hacks, mental versus physical subscription, and so much more. You don’t want to miss this episode. Espree Devora is the founder and long-time host of two podcasts: WeAreLATech and the Women in Tech show, which was named a Harper’s Bazaar Top 10 podcast in 2019. Over the years, Espree has produced and published over 1,000 podcast episodes and as if that wasn’t enough to keep her busy, she’s also a prolific writer, speaker, YouTuber, and consultant on podcasting and the podcast industry. Join us as we deep dive into all the ways you might not have thought you could grow your show. Become a Supercasters Premium subscriber to unlock even more great podcaster resources: Extended interviews for every Supercasters episode Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast A private peer networking community for podcasters just like you Subscribe here for FREE .
S2 E1 · Wed, October 06, 2021
Transform from Content Creator to Content Entrepreneur with Joe Pulizzi
Author & podcaster Joe Pulizzi (Content Inc.) shares what it takes to turn a great podcast into a great podcast business. From focusing on platforms but diversifying revenue to wrapping your audience in the octopus arms of content love, Joe’s insights and examples point the way to growing and sustaining your podcast income. Become a Supercasters Premium subscriber to unlock even more great podcaster resources: Extended interviews for every Supercasters episode Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast A private peer networking community for podcasters just like you Subscribe here for FREE .
S1 E12 · Wed, March 24, 2021
Ologies’ Alie Ward on Reaching 50 Million Downloads by Treating Scientists Like Rock Stars
In this episode, we have Alie Ward as a guest! Alie is a science journalist and host of Ologies, a smart, fun science podcast filled with bizarre stories and science knowledge from many different fields (or -ologies!). She is also the Daytime Emmy Award-winning science correspondent for CBS’s "The Henry Ford's Innovation Nation with Mo Rocca,” and host of “Did I Mention Invention?” on the CW. Reaching 50 million downloads on Ologies, we reached out to talk about: Building a science podcast with the audience, and how they get involved Turning scientists into rockstars and tackling anti-science sentiment Misconceptions about scientists and the adventures they have Why Alie recommends starting a paid membership from the beginning Smart ways to involve the audience so they go from passive listeners to fully invested (and paying) subscribers! Enjoy! Timestamps 2:16 Describing Ologies to the high school teacher 3:57 Starting Ologies independent from networks 5:17 Ology's listening stats 6:19 Ology listeners choose to have fun and do some lifelong learning 6:46 "There is science in everything" 7:52 How Alie Ward sustains the show through paid membership and ads 9:47 Choosing where the money goes, and the art of giving back 11:06 Who are the listeners? Alie Ward describes the Ologites 13:05 Turning scientists into rockstars and the battle against anti-science sentiment 16:02 Scientists have adventures, and the academic ivory tower 17:01 Building the podcast with the audience: How Alie Ward started Ologies 19:07 You don't have to build your show alone 21:30 People who will support you will support you from the start 23:11 What are you giving to your supporters for $5 a month? 24:02 What Alie would do differently with paid memberships 25:41 What's next for Ologies Join us in the FREE Supercast premium feed and you get to hear Alie talk about: The power of establishing a strong relationship with the listener from the very beginning The fear of throwing all of ourselves into our passions Taking risks, and getting permission as a creator Sign up here: premium.supercast.com Links Ologies Website Twitter Ologies Instagram
S1 E11 · Tue, February 23, 2021
S1E11 - Jack Rhysider of Darknet Diaries: Growing a High-Quality Podcast to $15,000 a Month in Memberships
In this episode we'll hear from Jack Rhysider, the creator behind Darknet Diaries, an award-winning podcast with over 15 million downloads last year. With loyal listeners paying up to $15,000 a month in paid memberships, this podcast focuses on true stories from the dark side of the Internet: on hackers, breaches, shadow government activity, hacktivism, cybercrime, and all the things that dwell on the hidden parts of the network. Main Points: Building a high quality podcast from the first episode How Darknet Diaries grew to $15,000 a month in paid memberships Getting podcast mentors through cold email What podcasters get wrong when asking for money from their listeners Enjoy! Join us in the FREE Supercast premium feed and you get to hear Jack talk about: 0:37 Would Jack ever join a network? Darknet Diaries' 2020 marketing plan 2:42 Why promo swaps are effective at growing podcasts 4:12 Winning awards and other marketing experiments 4:58 Leverage and getting featured in Apple podcasts 6:37 You don't need a large audience to start monetizing 8:42 If you want to start monetizing your show... 9:43 Price tiers, and why the $1 tier doesn't work well 10:59 Paid podcast marketing did not work well, here's why Sign up here: premium.supercast.com Timestamps 1:32 True crime meets cybercrime: What is Darknet Diaries? 2:23 Mixing podcasting and 10+ years in IT Security 4:06 From side project to going full-time 5:58 High quality standards from the very beginning 7:00 Growing Darknet Diaries from the start through blogging and Twitter 8:46 Jack Rhysider's mentors for Darknet Diaries 11:16 How Email led to Darknet Diaries' podcast growth 13:05 Pulling a Darknet Diaries story together through alerts 14:54 Describing the listener, and the Discovery Channel 17:51 Monetizing a podcast through Patreon and ads 20:20 Data-driven monetization and offering value to listeners 23:11 Go to the listeners, don't bring them to you 24:53 $15,000 a month in memberships and revenue transparency 27:23 What podcasters get wrong when asking for money 28:25 Sharing podcast stats and findings through lime.link 30:20 Megaphone.fm podcasts showing up on blocklists 34:00 The future of privacy in podcasting 35:23 What Jack Rhysider would do if he started all over again 36:17 The evolution of the Darknet Diaries team Links Darknet Diaries Website <a href="https://darknetdiaries.com/stats/" rel="noopener noreferrer" target="_blank"
S1 E10 · Thu, February 04, 2021
Mikel Ellcessor Joins Supercast!
This is our “life is what happens when you’re making plans” episode… On episode #5 of Supercasters, we spoke to Radiolab co-founder Mikel Ellcessor. It was chocked full of goodness for everyone who’s growing a paid membership plan. Well... a few weeks later, Mikel reached out to say he couldn’t stop thinking about Supercast-- and now he’s joined the team as Partnerships Lead! Today, Mikel and Jason Sew Hoy, Co-Founder of Supercast, talk about how it all went down, how to shape the right paid model in 2021, and Mikel's view on the two key things you need to get started with paid memberships. Timestamps 1:37 Building the support role for creative people 2:57 The sense of mission before publishing a podcast 4:00 What Mikel learned about monetization at WNYC Studios and the two key things you need to start paid memberships Sign up to the premium feed ( premium.supercast.com ) and get access to the rest of the conversation below: 6:06 Paid podcasting works for many different industries and creators 7:15 What Supercast provides behind the scenes 8:38 2021 is the time to get the paid membership program up and running 9:58 A Thousand True Fans and how you can get that through podcasting 11:00 The internet was full of advertisements in the nineties 12:21 Getting memberships going for a diverse range of voices 14:11 The open ecosystem and paid podcast communities Links Supercast Reach out to Mikel Reach out to Jason
S1 E9 · Tue, January 12, 2021
Sachit Gupta: Supercast + On Deck Podcaster Fellowship and Creating Products Your Listeners Will Pay For
In this episode, we're talking to Sachit Gupta, who has spent a decade helping creators grow their platforms, from Tim Ferriss to Mixergy's Andrew Warner and Seth Godin. Now he’s the Program Director for the On Deck Podcaster Fellowship: an 8-week remote program for podcasters who want to grow their audience and build lasting relationships. They combine a world-class curriculum, amazing mentors (like Harry Stebbings, Anthony Pompliano, Laura Shin) and an incredible community to help you find traction online. We are proud to announce that Supercast is the founding monetization partner for the first cohort of podcasters going through this program! Apply to the On Deck Podcaster Fellowship (applications close Jan 17th) Main points: How the On Deck Podcaster Fellowship helps you become a more effective podcaster with world-class mentors, a support network and more How Sachit grew Andrew Warner’s sponsorship revenue by 4x by ditching CPMs Why sponsorships are NOT always the best way to monetize Do you want 1 customer paying $100,000 or 1000 customers paying $100/year? Talk to your audience to understand what they want and the value you can offer Using paid ads to market your podcast: What should you know? Enjoy! Timestamps 1:44 How On Deck started 4:53 The power of community: On Deck's Directory 5:44 Training the next generation of podcasting talent: The Podcaster Fellowship 7:17 How Sachit Gupta got into podcasting with Andrew Warner of Mixergy 9:15 Podcast advertising doesn't make sense 10:11 Growing revenue by 4x on a value basis 12:57 Most podcasters don't know who will sponsor them next week 15:18 Sponsorships aren't the best way to monetize 16:11 What price point do you want to be at? 20:21 You can choose multiple price points 21:45 The creative journey is a slow climb 22:28 Talk to a niche audience first before broadening 24:45 How to use paid ads to market your podcast 28:43 Higher price points mean more handholding for customers 30:48 Retaining paid subscribers, and the single-digit growth of Supercast customers 33:11 Signing up to a premium feed is fast! 34:12 Sachit is excited about the proliferation of audio 36:22 What you can expect from the Podcast Fellowship 37:35 Who should join the Fellowship? Links On Deck Podcaster Fellowship (applications close Jan 17th) Sachit Gupta's Twitter <a href="mailto:sachit@b
S1 E8 · Fri, December 11, 2020
Matt Staudt: Growing Niche Podcasts and Launching 300+ Shows at iHeartRadio
In this episode, we’re having a conversation with the Nicest Guy in Podcasting! Matt Staudt is the President of Jamstreet Media, a premium podcast production company based in LA that creates original podcasts for brands and the entertainment industry. With previous experience as a Morning Show radio host to the Founding Director of Content at Stitcher and launching 300+ podcasts at iHeartRadio, Matty's a true pioneer in the podcasting industry, as well as being a passionate teacher. He created the nation's first university-level podcasting department for the Academy of Art University in San Francisco. Whether it's developing original shows, coaching talent, or planning podcast strategy for hundreds of shows at once, Matty's a wealth of experience. We talked about: Growing a podcast on a scrappy budget: what are the key levers? Podcast mission statements and why you might fail without one The Matty Staudt Formula for a successful podcast using the 3 E’s Why niche podcasts are more powerful than celebrity shows Enjoy! In the premium episode, we do a real life coaching session and get in the hot seat as Matt critiques our own show Supercasters. Don’t miss the teardown! Listen by subscribing to the Supercasters premium feed . Timestamps 1:38 Matt's obsession with radio and swearing on air 3:29 Joining Stitcher leading content 5:57 The genres that were doing well in podcasting during Stitcher's start 7:41 "I could do whatever I wanted with podcasts" Matt's role at Stitcher 9:02 Speaking radio and podcasting, and the limits of radio 10:35 The potential of radio talent in podcasting 12:03 Starting up Jamstreet Media 14:22 Meeting Joe Pistone, Vanessa Mdee and other amazing hosts 17:40 What Matt is looking for in a successful podcast 20:20 Always start with a mission statement 21:42 The key levers to growing a podcast 23:34 How Jamstreet Media taps into communities and community owners 25:36 Celebrity podcasts won't last long 27:49 The power of local niche podcasts 28:45 Covering diverse and local voices 32:02 The future of podcast monetization according to Matt Staudt Links Jamstreet Media Website Matt’s Twitter Jamstreet Media Facebook Page <a href="https://www.instagram.com/jamstreetmedia1/" rel="noo
S1 E7 · Thu, December 03, 2020
Headliner’s Oliver Wellington: How to Grow Your Podcast by 20-100% Using Video
In this episode we are diving into getting your podcast discovered through audiograms, videos and much more, with Co-Founder of Headliner, Oliver Wellington. Oliver has built this tool to help many podcasters promote their podcasts through video, and grow their listenership. This is an important episode if you are serious about growing your show and want to up your marketing game. Major points Why audiograms are effective for podcasts, and how you can grow your show by 2x-20x The best places to use audiograms for your podcast 3 levels of podcast marketing with a budget In the premium episode, Oliver shares what podcasters should do for the first time with video and more. Sign up for FREE here: premium.supercast.com Timestamps (+23s) 1:58 Oliver's musician background and diving into entrepreneurship 3:53 The birth of Headliner, the prototype and helping customers 7:36 Finding the first few Headliner customers 9:39 "We didn't charge for the first year" 11:26 Podcast signups ever since COVID hit 12:54 How Headliner works 14:44 The best platforms to use audiograms 16:03 The three levels of podcast marketing with a budget 20:28 Podcasters growth from 2x-20x 22:13 The Future of Headliner 23:53 Oliver's thoughts on using video for podcasting Links Headliner App Oliver's LinkedIn
S1 E6 · Wed, November 25, 2020
Eric Siu: Podcast Marketing and Reaching 1.2 Million Downloads per Month With a Daily Podcast
In this episode, we have Eric Siu, the Owner of Single Grain, a multimillion-dollar digital marketing agency that he bought for just $2. Eric doesn't just help his agency clients with content marketing, he actually practices what he preaches. As a veteran podcaster with over 2000 episodes recorded, he is the host of the Leveling Up podcast, interviewing entrepreneurs and savvy marketers, as well as co-host of the daily podcast Marketing School: Sharing unconventional marketing wisdom with fellow marketing guru, Neil Patel. Starting off Leveling Up with 9 downloads a day for the first year to 30, and now 100k downloads per month, Eric knows perseverance like no other, going through a harsh podcasting journey to get to where he is now. Major points: Eric's strategies for growth hacking, marketing and repurposing your podcasts What Single Grain did to land a $800,000/year deal for the daily show Marketing School How to leverage relationships from your podcast to become leads for your business and build a community around your brand In the FREE bonus episode, Eric talks about the power of one-person media companies, building a community through online events and how a podcast benefits from keyword ranking. Just sign up to the premium feed on Supercast by going here! Enjoy! If you enjoy the podcast, we’d be honored if you could leave a short review on Apple Podcasts/iTunes. Help your fellow podcaster find us! Follow Supercast: @supercast Follow Jason: @jsewhoy Timestamps 2:35 Taking control of his career: How Eric Siu started in internet marketing 3:53 How Eric Siu saved Single Grain 5:31 "If I can save this company, I can do anything" 8:50 The Single Grain collection of different businesses 10:27 Starting the Leveling Up and Marketing School podcast with Neil Patel 12:48 Single Grain gets 15% of its clients from podcasting 13:55 How Eric helps his podcast guests and interviewing angles 15:23 Eric's podcast audience and the peer group 16:48 Alley-Ooping relationships and getting clients from your podcast 18:20 Eric Siu's growth hacks for marketing podcasts 20:45 Hacks can get you banned in podcasting 21:48 How Eric repurposes his podcasts 22:53 "SEO and content marketing is 50% of our customers" 24:35 $800,000 a year for Marketing School and other podcast income streams 26:57 If you want to monetize your show, find out what your audience needs 28:22 Gauge their interest level and looking at competitors <p
S1 E5 · Fri, November 20, 2020
Mikel Ellcessor: How We Got Radiolab Listeners to Pay for $80,000 Episodes
In this episode, we talked with Mikel Ellcessor, an independent producer who has an incredible track record of helping teams form their original podcast strategy. As Co-Founder of the critically acclaimed Radiolab podcast, a two-time Peabody award winner that focuses on the investigation of big ideas told through sounds and stories, he was in charge of monetization and helped raise over $6M direct from listeners. He now helps teams build their content, communication and monetization strategies through his company Limina House. He can be found on Twitter @mikelellcessor . We talked about: The difficulty of attracting advertisers for creators The birth of Radiolab, the critically acclaimed podcast Why the future is paying for podcasts according to Mikel Tips to raise money through fundraising, events and more from Radiolab Radiolab's tribe and the power of a podcast community Subscribe to our FREE premium feed to hear bonus content instantly, including Mikel talking specifics about raising $6 million from listeners, how to figure out what they want and how to create a compelling ask. Enjoy! Timestamps 2:00 Into the world of radio from 14 years old: Mikel's background 4:45 The slow uptake of radio to podcasting 7:10 Creators find it difficult to attract advertising 8:41 How Radiolab started post 9/11 12:46 Radiolab's slow, organic growth 14:21 Finding your true self through podcasting 17:17 Being in the lives of incredibly talented people and how to share that excitement 20:12 The future is paying for podcasts, Mikel Ellcessor explains why 22:57 Be clear and specific about what you're fundraising for 27:21 Interrogate your own relationship with money 29:38 Don't waste your listener's time 31:23 The reason why people give you money 36:16 Trying out events to monetize Radiolab 38:06 Radiolab's tribe and the power of a podcast community Link Mikel Ellcessor's Twitter Limina House Website Radiolab
S1 E4 · Fri, November 13, 2020
Scott Smith: How I Earned $88,000 in 20 Minutes Through Daily Podcasting
In this episode, we talk with Scott Smith, an entrepreneur, creator, and former top 40 DJ who's an expert in converting free listeners to a paid podcast. He is the Chief Motivating Officer of Motivation to Move, a self-help podcast that provides daily 9-minute coaching on the mindset and habits that create happiness, success, and the life you desire. Launched in 2006 Scott's show Daily Boost has received over 47 million total downloads. His paid product, Daily Boost Premium, provides even more value for his most engaged listeners. We talked about: Converting free listeners to paid members through special offers Marketing funnels to drive listeners into an email list Getting $88,000 in 20 minutes How Scott grew to 47 million total downloads in his podcast Enjoy! --- Subscribe to Supercasters Premium for FREE to get bonus content with every episode: premium.supercast.com (it’s free, takes 2 mins, no special apps to download). For this episode, the AMA in Supercasters Premium focuses on Scott's tips on retaining paid customers, the Skyscraper technique for podcasters, and podcast SEO. --- If you enjoy the podcast, we’d be honored if you could leave a short review on Apple Podcasts/iTunes. Help your fellow podcaster find us! Follow Supercast: @supercast Follow Jason: @jsewhoy Timestamps 1:46 How Scott Smith went from freelance to podcasting 3:40 Getting listeners in 2005 5:55 Jumping from broadcast to podcast, and personality 8:00 Going deep: Scott's membership site 9:28 Launching in 2006, and the terminal diagnosis 11:08 The motivation to start again 13:34 Podcasts are intimate and about the listener 14:52 "If you're gonna overtake the island, burn the ship" 17:34 Growing memberships: you don't need a ton of listeners to make money 19:31 How to get people to pay you through special offers 21:45 The psychology behind a product vs. membership 23:23 Cancel rate vs. sales rate for memberships 24:32 Learning Scott's marketing funnels for his podcast 28:11 Driving 1800 opt ins a month through other parts of the funnel 29:44 Advanced segmenting and other techniques 32:57 The evolution of Scott Smith's products through themes 35:41 Getting $88,000 in 20 minutes 38:21 Planning out 10,000 episodes' worth of content 41:43 Reacting to audience rotation 42:56 Building automations as a solo podcaster 45:12 How Supercast helps with Scott Smith's membership program 46:54 If Scott were to start over <
S1 E3 · Tue, October 06, 2020
Jesse Brown: Growing Canadaland Through a Deal With the Audience
In this episode, we have an amazing conversation with Jesse Brown, Publisher and host of Canadaland, an independent news site and podcast network supported mainly by its audience. Focusing on Canadian media, news, current affairs and politics, Canadaland and its six shows get over a hundred thousand downloads every week. Throughout this podcast, we talked about: Crowdfunding and how it grows the Canadaland podcast network Relationship dynamics between journalists and their audiences Pitching new shows and documentaries through membership Enjoy! --- Subscribe to Supercasters Premium for FREE to get bonus content with every episode: premium.supercast.com (it’s free, takes 2 mins, no special apps to download). For this episode, the AMA in Supercasters Premium focuses on Canadaland’s crowdfunding month, a big annual revenue driver, reducing churn for memberships and tackling controversial stories. --- If you enjoy the podcast, we’d be honored if you could leave a short review on Apple Podcasts/iTunes. Help your fellow podcaster find us! Follow Supercast: @supercast Follow Jason: @jsewhoy Timestamps 4:58 The birth of Canadaland and addressing media criticism 7:04 What was wrong with the Canadian media 8:21 Getting the first listeners and guests 9:26 The risk for journalists in Canada 12:09 Experimenting with video, reporting and storytelling 14:03 "The audience was so distant and represented by the most extreme people" 15:17 From free to paid: a deal with the audience 18:21 How partnering with the audience influences Canadaland's direction 20:25 "I don't agree with Jesse Brown, but I support Canadaland anyhow" 21:42 The truth is not always something you want to hear 22:45 Keeping a dialogue with the audience: how Jesse Brown does it 26:10 Thunder Bay: Launching new shows and documentaries 27:34 Pitching to the audience for money and support 31:05 Using Supercast to provide more for the audience 34:26 De-Jessefying Canadaland: Letting others take charge 37:51 Accepting investments, and the million-dollar Tiny Foundation investment 38:58 "They have no editorial influence or voting shares." Premium Timestamps 43:03 How crowdfunding is a big driver of Canadaland's revenue growth 45:36 Total listens as a network and how crowdfunding helps that 49:08 Reducing churns for podcast memberships 50:59 Patreon's flaws and how Supercast helps Canadaland 53:05 Testing out mor
S1 E2 · Tue, October 06, 2020
David Perell: Building an Audience That Creates a Personal Monopoly
In this episode, Co-Founder of Double Up and Supercast Aidan Hornsby interviews David Perell on building an audience through Twitter and the impact of writing online. David Perell is a prolific writer, investor, and founder of Write of Passage, an intensive online writing course to accelerate your career. As host of the North Star Podcast, he interviews successful people such as Neil deGrasse Tyson, Jason Fried, and Ryan Holiday on what drives them. We talked about: The impact of building an audience How David’s twitter account is more valuable than his college diploma The business school of the future How podcasts open David’s mind up to new ideas Creating a Personal Monopoly Enjoy! --- Subscribe to Supercasters Premium for FREE to get bonus content with every episode: premium.supercast.com (it’s free, takes 2 mins, no special apps to download). For this episode, our bonus section includes David talking through his flywheel business model , which neatly illustrates how his writing, tweeting, podcasting, teaching, and investing all come together and build on each other for compounding effect. --- If you enjoy the podcast, we’d be honored if you could leave a short review on Apple Podcasts/iTunes. Help your fellow podcaster find us! Follow Supercast: @supercast Follow Jason: @jsewhoy Timestamps 2:08 From television anchor to writer: David Perell's story 3:42 Writing is the new networking 6:07 Playing with and communicating interesting ideas 6:54 Starting the North Star Podcast 9:37 "My audience is the single most valuable thing in my life" 10:58 Download numbers are not the quality and size of your audience 12:14 The unlimited competition for somebody's attention online 14:47 Starting out on Twitter, and social media feeds 16:08 Twitter is a filter for people who resonate with you 17:07 Conversations tear down the mazes of our internal psychology 19:22 How podcasts open David's mind up to new ideas 20:57 Each medium has a bias 22:52 Why we should give lots of free stuff away 25:51 Personal Monopoly and intersecting ideas through writing 29:17 Testing business models and writing with passion 30:27 Being the center of attention paralyzes us 32:28 The power of writing pseudonymously 34:52 Audience building is a game of compounding 37:45 How David Perell became successful on Twitter 39:24 Focusing on email
S1 E1 · Tue, October 06, 2020
Smart Passive Income’s Pat Flynn and Matt Gartland: Earning the Right to Monetize Your Audience
Pat and Matt share their stories on how Smart Passive Income came to be, partnering up as a team to scale the business, and insights on connecting with fans and listeners alike. From finding new listeners, to earning the ability to generate an income, this episode is packed with insights on how to get to scale, monetize and take your podcast to new heights. Enjoy! --- Subscribe to Supercasters Premium for FREE to get bonus content with every episode: premium.supercast.com (it’s free, takes 2 mins, no special apps to download). For this episode, our bonus AMA with Pat & Matt covers how to get off the hamster wheel of feeling like you’re beholden to your content business and more. --- If you enjoy the podcast, we’d be honored if you could leave a short review on Apple Podcasts/iTunes. Help your fellow podcaster find us! Follow Supercast: @supercast Follow Jason: @jsewhoy Timestamps 3:04 How Pat started Smart Passive Income 6:24 Joining forces with Pat: Matt's journey in leadership 9:17 Growing your listeners: Pat's approach to podcast growth 10:28 "Podcasting is the new blogging" 12:21 Where you should really focus to grow your show 13:36 Connect with the right people and collaborations 14:37 Look for pre-existing communities 16:04 The business side of things: Monetizing SPI 18:08 Patreon, memberships and choosing how to support you 18:55 Niche down to find your community 22:25 How to justify putting a price on something 23:31 Earn the trust of your listenership 24:37 "You've earned the ability to generate an income" 26:57 Do ads in podcasting still work? 29:39 The podcast is a two-way conversation 30:47 Survey your listeners, connect with them 31:26 Connect with listeners directly through membership 35:00 Pat on how to turn your listeners into paying members 35:50 The power of social media and following up directly wiith your fans 37:27 Every Friday, Pat Flynn sends out 50 messages to fans 39:47 Staying as a solopreneur vs. growing with a team 41:24 What are the priorities in your business? 42:42 "It starts and ends with vision" 44:34 Action without vision is an nightmare 46:16 Matt shares the Multi-Generational Plan of SPI 48:45 Upgrading your mentors and Pat's reflections 51:25 Work on your $1000/hr tasks 53:24 What to let go when starting over 54:32 The 3 lists of freedom 56:31 The challenge of stopping something you love doing Links <a href="http
Trailer · Thu, September 24, 2020
Introducing Supercasters
Take your podcast to the next level. Build a show that lasts. SUPERCASTERS dives deep into how you can grow your podcast sustainably and build a business out of it. In each episode, Supercast CEO Jason Sew Hoy interviews podcasters about their growth strategies and how they build thriving businesses through a strong relationship with their listeners. For bonus content, subscribe to our FREE premium feed here: premium.supercast.com
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