OPERATORS on Steno.fm

OPERATORS

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.

S1 E109 · Wed, April 23, 2025
E109: Will Sold 100 Million Protein Bars
In this episode the Operators interview Will Nitze, the founder of IQ Bar, a rapidly growing nutrition bar company. They discuss Will's journey from the software industry to launching IQ Bar, the challenges of introducing a consumable product, and the impact of market dynamics such as cocoa prices on business operations. The conversation also delves into the current state of the CPG industry, investment trends, and the role of crowdfunding in startup success. Will shares insights on building a profitable business in a competitive landscape and the importance of survival in the ever-evolving food and beverage market. 00:00 Introduction 02:52 The Growth of IQ Bar and Market Strategy 05:50 Challenges in Launching a Consumable Product 09:05 The Impact of Cocoa Prices on Business 11:55 Navigating the E-commerce Landscape 17:52 The Role of Crowdfunding in Startups 21:12 Building a Profitable Business in CPG 24:00 The Future of Food and Beverage Industry 41:14 The Challenges of E-Commerce and Brand Adaptation 45:51 Navigating Supply Chain and Ingredient Sourcing 50:45 Building a Brand: From Kickstarter to Retail Success 55:51 The Importance of Trend Adaptation in Business 01:00:11 The Risks and Rewards of Entering Mass Retail 01:07:52 The Long Game: Strategies for Retail Success 01:12:46 Maintaining a Long-Term Perspective in Business Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Dr James Richardson's LinkedIn:https://www.linkedin.com/in/premiumgrowthsolutions/ Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
S1 E108 · Fri, April 18, 2025
E108: The SMS Kingpin
In this episode, Sean and Jason speak with Alex Beller from Postscript, discussing the evolution of SMS marketing, the competitive landscape, and the future of messaging technology. They explore the challenges and opportunities in the e-commerce space, particularly focusing on the role of AI and the importance of effective communication strategies as Postscript scales its operations. 00:00 Introduction 10:06 The Evolution of SMS Marketing 19:51 Navigating the Competitive Landscape 29:49 The Future of SMS and RCS Technology 39:55 Managing Growth and Communication in a Scaling Business 41:46 Navigating Asynchronous Communication 48:50 Effective Communication Strategies in Remote Teams 55:21 Hiring Challenges and Strategic Growth 01:00:10 Building a Sustainable SaaS Business 01:06:24 Leveraging AI for Marketing Efficiency 01:18:06 Advocating for E-commerce: The EIA Initiative Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
S1 E107 · Wed, April 16, 2025
E107: Tips for Impending Doom
In this episode of the Operators Podcast, the hosts discuss the challenges of navigating chaos and uncertainty in the current economic climate. They explore strategies for managing inventory, cutting costs, and adapting to market changes while emphasizing the importance of personal growth during difficult times. The conversation highlights the need for leaders to make informed decisions amidst unpredictability and to focus on resilience and adaptability. 00:00 Introduction 02:04 The Economic Landscape and Its Challenges 07:24 Strategies for Managing Inventory and Costs 21:25 Adapting to Market Changes and Consumer Behavior 35:00 Personal Growth Through Adversity 39:52 Cost-Cutting Strategies in Business 41:18 The Importance of Early and Decisive Cuts 42:12 Negotiating with Vendors and Creditors 43:38 Evaluating Software and Operational Costs 46:54 Identifying and Reducing Organizational Bloat 49:31 The Balance Between Cuts and Growth 53:50 The Cost of Complexity in Business 56:30 Embracing Change and Growth Opportunities 58:52 Recognizing Market Trends and Risks 01:04:33 Leveraging Debt and Negotiation Tactics 01:06:42 Streamlining Processes for Efficiency 01:11:25 Identifying Vestigial Processes in Organizations Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
S1 E106 · Mon, April 07, 2025
E106: The Tariffs Emergency Episode
In this episode of the Operators Podcast, the hosts dive deep into the current chaos surrounding tariffs and their implications on the economy. They discuss the macro and microeconomic factors at play, the psychological aspects of market predictions, and the complexities of global supply chains. The conversation highlights the uncertainty in the market and the potential long-term impacts of current policies, especially in relation to consumer discretionary sectors and technological advancements. 00:00 Introduction 03:08 The Current Economic Climate and Tariff Chaos 05:56 Macro Economic Factors Influencing Tariffs 09:14 The Impact of Tariffs on Consumer Discretionary 14:53 The Complexity of Global Supply Chains 18:13 The Role of Technology in Economic Change 32:40 Understanding Second and Third Order Effects 38:00 Consumer Spending Trends and Historical Context 43:11 Competitive Positioning and Pricing Strategies 48:48 The Role of Manufacturing and Geopolitical Risks 01:05:48 Understanding Tariffs and Compliance 01:11:00 Navigating Cost Structures and Operational Efficiency 01:19:20 Manufacturing in the U.S.: Challenges and Opportunities 01:25:02 Analyzing the Super Bowl Ad Impact 01:35:09 The Importance of Data-Driven Decisions Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
S1 E105 · Wed, April 02, 2025
E105: How to Define Your Customer Profiles with Sarah Levinger
00:00 Introduction 02:55 Understanding Customer Avatars and Personas 06:02 Defining Customer Profiles and Their Importance 08:53 The Role of Customer Names in Marketing 12:09 Discovering Customer Avatars Through Observation 15:00 The Complexity of Customer Archetypes 18:08 Balancing Brand and Growth Marketing 20:57 Identifying Customer Identities 23:49 Leveraging Subconscious Data for Marketing 33:11 Innovative Survey Techniques 38:13 Understanding Customer Bias 44:02 The Importance of Identity in Marketing 49:16 Emotional Triggers in Consumer Behavior 55:20 Cultural Influence on Consumer Choices 01:00:43 The Role of Reach in Shaping Markets Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
Bonus · Thu, March 27, 2025
Highbeam x Operators
In this conversation, Samir, CEO of HighBeam, joins the Operators to discuss the challenges faced by consumer brands in managing cash flow and profitability. They explore the unique financial solutions offered by HighBeam, emphasizing the importance of reliable banking partners and the role of automation and AI in financial management. The discussion highlights the specific needs of consumer brands and how HighBeam aims to address these through tailored banking solutions and strategic partnerships. 00:00 Introduction to HighBeam and Branch Furniture 05:51 The Importance of Reliable Banking Partners 09:12 HighBeam's Unique Financial Solutions 11:50 Automating Cash Management and Treasury Functions 15:07 The Role of AI in Financial Management 17:54 Target Audience and Business Model of HighBeam Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
S1 E104 · Wed, March 26, 2025
E104: Operators Assemble
00:00 Introduction 03:04 Exploring the Current Landscape of Exits 12:42 Market Dynamics and Acquisition Trends 18:26 The Role of Private Equity and Strategic Buyers 26:07 Understanding the Mid-Market Exit Opportunities 33:32 The Importance of Timing in Exits 36:19 The Evolution of Private Equity 39:35 Preparing for an Exit 42:06 The Costs of Exit Readiness 44:56 Missed Opportunities and Lessons Learned 55:00 The Dangers of Hyper-Growth 01:00:29 Predictable Growth vs. Hyper-Growth 01:12:03 Understanding Liquidation Preferences and Participation 01:20:11 Introducing HighBeam: A Financial Platform for Consumer Brands 01:26:00 The Importance of Reliable Banking Solutions 01:30:14 Automating Financial Management with AI 01:35:34 The Future of Banking and AI Integration Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
S1 E103 · Fri, March 21, 2025
E103: Data is a business problem, not just a marketing problem.
00:00 Introduction 06:21 Understanding Data Challenges in Mid-Market Companies 08:43 The Need for Data Consolidation 12:55 Building a Single Source of Truth 17:04 Managing Complexity in Multi-Channel Operations 25:25 When to Invest in Data Infrastructure 29:53 Off-the-Shelf Solutions for Smaller Businesses 35:50 The Cost-Benefit of Investing in Technology 39:36 Operational Mistakes and Their Costs 47:10 Precision in E-commerce Operations 49:15 Effective Team Meetings and Communication 54:00 Understanding and Utilizing Data 01:01:08 Hiring for Data Competence 01:16:33 The Future of Data and AI in Business Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to the 9 Operators newsletter here: https://9operators.com/
S1 E102 · Wed, March 19, 2025
E102: Fortunes are made in recessions
00:00 The Absurdity of Advertising Complaints 06:05 Challenges of E-commerce Software 08:58 The Complexity of Leadership 11:46 Customer Service Anecdotes 15:07 Exploring Non-Digital Advertising Channels 18:04 Evaluating Outdoor Advertising for DTC Brands 20:46 Understanding Marketing Channel Economics 26:54 The Role of Amazon in DTC Strategy 30:12 The Impact of Retail Partnerships 38:38 Driving Retail Success Through Strategic Partnerships 44:12 Navigating Brand Awareness and Market Presence 46:38 Understanding Market Dynamics and Tariffs 52:37 The Impact of Uncertainty on Capital Investment 56:56 Manufacturing Strategies Amidst Economic Challenges 01:01:17 Adapting to Market Changes and Pricing Strategies Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to the 9 Operators newsletter here: https://9operators.com/
S1 E101 · Fri, March 14, 2025
E101: Never Waste a Crisis
00:00 Sean's Social Media Detox 02:51 Navigating Business Challenges in E-commerce 06:06 Understanding Tariffs and Economic Instability 08:50 The Emotional Toll of Leadership 12:05 The Role of Agility in Uncertain Times 14:54 Finding Opportunity in Crisis 17:51 The Importance of Communication in Leadership 20:47 Real-World Examples of Market Challenges 24:06 The Future of E-commerce and Consumer Behavior 34:02 Consumer Spending and Economic Uncertainty 39:06 The Impact of Technology on Employment 43:02 Navigating Economic Challenges and Finding Optimism 47:41 The Future of Medical Advancements and Technology 51:05 The Value of Physical Goods in a Digital Age 56:19 Reflections on Life, Work, and Personal Growth Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Dario Amodei Blog Post: https://darioamodei.com/machines-of-loving-grace Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators
S1 E100 · Wed, March 12, 2025
E100: Harley on Operators
00:00 Introduction 02:51 Leading Shopify: A Journey Through Growth 06:10 The Evolution of Roles in Company Building 09:05 The Importance of Specialization and Storytelling 11:50 The Value of Longevity in Leadership 15:13 Navigating Public Company Challenges 18:11 The Trust Factor in Public Companies 20:51 Commitment vs. Optionality in Careers 24:11 The Role of Context in Leadership 30:00 Thriving as a Public Company 36:16 The Evolution of Commerce Platforms 39:45 Shopify's Future Focus Areas 43:56 Demand Generation and the Shop App 48:14 AI and Practical Applications in E-commerce 52:07 The Unique E-commerce Community 56:43 Empowering Entrepreneurs in E-commerce Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Harley Finkelstein: https://x.com/harleyf Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators
S1 E99 · Wed, March 05, 2025
E099: The 10 year overnight success with David Segal
00:00 Introduction 06:10 Transitioning to FinTech: Highbeam 14:49 Navigating Retail and E-commerce 20:57 The Future of Consumer Brands and AI 33:58 The Pros and Cons of Opening Physical Stores 41:54 Finding the Right Retail Locations 47:46 The Importance of Data in Business 51:25 Lessons from High-End Retail Experiences 01:02:35 Understanding Market Differences: Canada vs. U.S. 01:11:19 The Importance of Great Retail Staff 01:14:00 The Future of Retail: Who Will Survive? 01:21:14 The Challenge of Competing with Walmart 01:25:30 Lessons Learned from Building David's Tea 01:27:55 The Emotional Journey of Exiting a Business 01:29:18 Connecting with David: Where to Find Him Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators
S1 E98 · Wed, February 26, 2025
E098: The LTV Trap: Escape Your Broken Business Model
00:00 Introduction 03:12 The Impact of Chargebacks on Businesses 08:57 The Nature of Chargeback Fraud 11:53 Strategies for Preventing Chargebacks 18:03 Building a Robust Data Infrastructure 35:07 Evaluating Technology Investments 40:12 Personal Branding and Business Identity 44:16 Cross-Company Networking for Leaders 48:20 Understanding Lifetime Value (LTV) in Business 54:50 The Uncertainty of Future Consumer Behavior 58:04 The Impact of Disruption on Business Models 01:06:55 Innovating Product Offerings for Families 01:09:48 The Future of SaaS Pricing and Value 01:16:24 Building Custom Software for Unique Business Needs 01:22:32 Understanding Profit Models and Customer Acquisition Costs 01:28:05 The Dynamics of Consumables vs. Hard Goods 01:37:22 Competitive Advantages in E-commerce Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Chargeflow. https://www.chargeflow.io/operators Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators
S1 E97 · Wed, February 19, 2025
E097: Scientist to Entrepreneur
00:00 Introduction 03:08 The Science of Consumer Brands 05:57 Transition from Academia to Entrepreneurship 12:08 Launching a Science-Backed Beauty Brand 14:53 Acquisition and the Future of Beauty Brands 17:46 The Scientific Method in Entrepreneurship 21:04 Data-Driven Decision Making in E-commerce 24:05 Evan's New Venture in Allergy Solutions 36:07 Understanding the Market for Cat Allergy Solutions 39:57 Exploring Product Development and Pricing Strategies 44:52 Building a Lasting Brand: Lessons from Experience 47:14 The Future of Science-Backed Consumer Products 51:58 Navigating Product Development Timelines 57:05 The Role of AI in Accelerating R&D 01:01:09 Commercializing Scientific Innovations 01:10:28 Final Thoughts and Product Promotion Evan Zhao: X: https://x.com/EvanZhao6?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Linkedin: https://www.linkedin.com/in/evan-zhao-b0321777/ Pacagen: https://pacagen.com/ Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators
S1 E96 · Tue, February 18, 2025
E096: Content Creation & Brand Storytelling
00:00 Introduction and Sponsorships 01:51 Navigating Natural Disasters and Personal Experiences 04:06 Transitioning to the Cannabis Industry 09:50 Challenges in the Cannabis Business 14:04 The Shift to Short Form Content Creation 20:08 The Rise of Short Form Video 26:06 Building a Community Through Content 29:59 The Value of Authentic Content Creation 36:45 Balancing Depth and Breadth in Content Creation 43:10 The Nuances of Selling Information and Courses 51:20 The Importance of Data in Business Operations 01:00:13 Creating Team-Focused Learning Experiences 01:08:56 Short Form Content: The Future of Brand Storytelling Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Colin Landforce - https://landforce.com/ Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators
S1 E95 · Fri, February 07, 2025
E095: Tariffs.
00:00 Introduction 02:25 Understanding the Impact of Tariffs on Trade 05:43 The Reality of Tariffs: Perspectives from the Ground 09:25 Fentanyl Crisis: A National Security Concern 12:35 The Political Landscape: Canada vs. U.S. Tariff Strategies 17:50 Negotiation Tactics: The Art of the Deal 21:34 Manufacturing Decisions: The U.S. vs. Canada 25:55 The Future of Trade: E-commerce and Supply Chain Dynamics 36:21 Navigating Tariffs and Trade Regulations 39:07 The Impact of E-commerce on Domestic Sellers 45:30 The Future of Manufacturing and Trade 55:10 Optimizing E-commerce Strategies 01:01:11 Long-term Business Strategies in a Changing Economy Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators
S1 E94 · Wed, February 05, 2025
E094: Big Business, Big Challenges: Mastering Resource Management.
00:00 Introduction 02:03 The Importance of Effective Communication 04:01 Luxury Beliefs and Societal Challenges 09:47 Understanding Second and Third Order Effects 18:53 Time Management Strategies for Leaders 31:11 Data Management and Decision Making 35:48 Coaching and Developing Young Talent 39:30 The Power of Multiplication in Leadership 46:33 Investing in Human Capital 49:53 Agency Dynamics and Challenges 59:51 Understanding Product-Market Fit 01:09:50 Navigating Agency Relationships and Loyalty Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators
S1 E93 · Wed, January 29, 2025
E093: Managing High Performance Teams.
00:00 Introduction 02:03 Cherene's Career Decisions and Work-Life Balance 05:47 Team Dynamics and Management Styles 13:21 Data Management and Decision Making 19:26 Building Effective Teams and Organizational Culture 31:06 Empowering Growth Through Inclusion 38:06 Building a Culture of Trust and Independence 47:23 The Journey of Personal and Professional Growth 57:02 Sustaining Success Through Adversity Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Trust Equation: https://trustedadvisor.com/why-trust-matters/understanding-trust/understanding-the-trust-equation Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators
S1 E92 · Wed, January 22, 2025
E092: Markets, Conferences, Growth & Optimism.
00:00 Introduction 02:15 Insights from the ICR Conference 09:25 Market Sentiment and Tariffs 14:42 The Importance of Product Development 20:54 Shark Ninja's Unique Brand Strategy 25:51 Balancing OPEX and Future Investments 30:29 Consumer Sentiment and Growth Opportunities 38:54 Consumer Confidence and Market Trends 44:40 Mimetic Behavior in Business 49:27 The Importance of Independent Thinking 54:25 Data-Driven Decision Making 01:00:52 Optimism in American Economic Growth 01:06:05 Building Relationships in a Digital Age Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators
S1 E91 · Wed, January 15, 2025
E091: Passport Acquires Brand Access
00:00 Introduction 02:26 Understanding the DTC SaaS Landscape 03:20 Brand Access: A Solution for Global Expansion 08:08 Passport: End-to-End Internationalization Solutions 12:21 Navigating Compliance in International Shipping19:15 Choosing the Right Partner for Global Sales 27:48 Breaking News: Acquisition Announcement 30:06 Navigating International Logistics Challenges 36:16 The Importance of Strategic Partnerships 42:49 Scaling Operations and Market Expansion 49:18 Future Trends in Global Trade and Compliance Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators
S1 E90 · Wed, January 08, 2025
E090: The Bentist - 7.42M Subscribers
00:00 Introduction 02:23 The Challenges of the DTC SaaS Landscape 05:09 Ben's Journey into Dentistry and Orthodontics 12:11 The Rise of Social Media in Dentistry 20:07 Building a Brand: The Bentist and TikTok Success 27:17 Transitioning from Employee to Entrepreneur 32:24 Innovative Business Model and Future Plans 34:44 Building a National Dental Brand 37:06 The Economics of Dental Practices 40:57 The Role of AI and Automation in Business 49:16 Deflationary Effects of AI on Industries 01:03:51 Opportunities in the Age of AI Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators
S1 E89 · Wed, January 01, 2025
E089: “The acceleration we’ve been waiting for” - Paul from BK Beauty
00:00 Introduction 02:00 BK Beauty's Journey and Background 03:04 The Rise of TikTok Shops 10:03 The Mechanics of TikTok Shops and Its Impact 13:53 The Power of TikTok's Algorithm for Commerce 17:46 The Future of Social Shopping and Influencer Marketing 27:37 The Rise of Omni-Channel Marketing 30:51 The Impact of Subsidies on TikTok Shops 34:29 Navigating the Challenges of Live Streaming 38:46 The Future of YouTube Shopping 43:53 The Uncertain Future of TikTok 50:41 Building a Cloud of Economic Interest Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators
S1 E88 · Thu, December 26, 2024
E088: Thrive in '25
00:00 End of Year Reflections and Planning 02:14 The DTC SaaS Landscape: Building to Serve 06:33 Year-End Recap and 2025 Planning 10:49 Budgeting and Forecasting for the New Year 14:33 Balancing Growth and Margins 22:37 Inventory Management and Strategic Decisions 31:23 Navigating Demand Planning and Market Share 41:02 Understanding Category Share and Market Dynamics 48:17 Identifying Growth Capacity and Leadership Challenges Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators
S1 E87 · Wed, December 18, 2024
E087: Can you ever bet against Zuck?
00:00 Navigating the Evolving Landscape of E-commerce 07:45 The Impact of Regulatory Challenges on Business 17:13 The Future of TikTok and Its Implications for Marketing 29:57 The Digital Reformation: A Shift in Information Control 32:44 Impact of TikTok on Marketing Strategies 37:13 Meta's Performance and Advertising Challenges 41:44 Diversification in Advertising Spend 49:56 The Future of Advertising Platforms 55:02 Regulatory Changes in Pharmaceutical Advertising Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/
S1 E86 · Wed, December 11, 2024
E086: Mike's New Brand: Introducing Trevi
00:00 Introduction 04:03 Growth Metrics and Business Valuation 09:59 Launching New Ventures: Trevi's Journey 18:06 The Dynamics of Consumables vs. Hard Goods 26:06 Strategizing for Market Penetration 36:02 The Potential of High Adoption Rates 39:45 Valuing Business Performance and Product Extensions 43:03 Branding Strategies and Market Positioning 49:00 The Importance of Team Focus and Structure 51:25 Navigating Market Dynamics and Consumer Preferences 56:40 The Debate on Brand Integration vs. Independence 01:00:47 Long-Term Vision and Investment in Consumables Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/
Wed, December 04, 2024
E085: AppLovin and TV ads
00:00 Introduction 03:49 Staffing Solutions and Temporary Agencies 10:13 Exploring New Marketing Channels 20:01 Comparing AppLovin with Traditional Advertising 29:53 The Future of Advertising and Data Integration 31:34 Integrating SMS and Email Marketing 32:26 Exploring the Evolving Landscape of TV Advertising 34:50 Navigating TV Ad Spend and Creative Strategies 38:23 Understanding TV Ad Targeting and Placement 43:14 The Role of Trust in TV Advertising 46:54 The Unique Dynamics of TV as a Marketing Channel 51:11 Maximizing Holiday Sales and Marketing Strategies Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/
S1 E84 · Tue, November 26, 2024
E084: BFCM Pulse Check
00:00 Introduction 06:13 Black Friday Week: Strategies and Expectations 09:12 The Dynamics of Wholesale vs. E-commerce 12:04 The Importance of Communication and Forecasting 14:58 Managing Fulfillment and Operations Effectively 18:10 The Role of Roadshows in Brand Awareness 21:02 The Debate on All-in-One Solutions in E-commerce 35:20 Navigating Forecasting Challenges 37:41 Crisis Management: Nightmares in Business 41:02 Cash Flow Management in Wholesale 44:20 De-risking Your Business 50:30 Leveraging Data for Business Growth 52:54 Balancing Growth and Sustainability 54:09 Community and Support in E-commerce 01:00:24 Final Tips for a Successful Q4 Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/
S1 E83 · Wed, November 20, 2024
E083: Curtis Matsko: Operators X Portland Leather Goods
Curtis Matsko, Founder of Portland Leather Goods. 00:00 Introduction 05:01 The Move to Mexico and Manufacturing Growth 11:14 The Evolution of Portland Leather 16:51 Marketing Strategy and Product Development 22:32 Supply Chain Control and Efficiency 28:52 Future Plans and Business Growth 32:14 Building a Competitive Supply Chain 35:10 The Importance of Quality Leather 38:05 The Vegan Leather Debate 41:42 Marketing as a Core Strategy 46:01 Managing Growth and Operations 51:43 Innovative Marketing Tactics 57:02 The Role of Secondary Markets Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/
S1 E82 · Wed, November 13, 2024
E082: Election Tariffs?
00:00 Introduction 04:23 Post-Election Implications for Business 10:57 The Future of Manufacturing 18:23 Automation and Robotics in Production 24:45 Manufacturing Shifts and Domestic Assembly 32:41 The Future of Global Supply Chains 39:34 The Balance of Globalism and Nationalism 46:43 Consumer Optimism and the Future of Building Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Mike's Tweet: This is what the future of manufacturing looks like. Plan accordingly https://x.com/mikebeckhamsm/status/1854720690097623212 Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/
S1 E81 · Wed, November 06, 2024
E081: Business Debt
00:00 Introduction 03:07 E-commerce Challenges and Event Insights 05:50 Principles and Personal Values in Business 09:11 The Role of Debt Financing 12:00 Understanding Debt vs. Equity 14:52 Navigating Amazon and Alternative Platforms 21:00 Debt Strategies for Growth 27:10 Debt and Business Strategy 36:29 Understanding Debt Recapitalization and Its Mechanics 39:45 Liquidity Options and Their Implications 42:30 Building Relationships with Banks for Credit 45:21 Types of Debt: From Merchant Cash Advances to Equipment Financing 52:49 The Importance of Cash Flow in Debt Management 55:30 E-commerce Trends and the Role of SMS Marketing 01:00:57 YouTube as a Marketing Channel: Challenges and Opportunities 01:07:57 The Power of LTV and Subscription Models 01:09:53 The Importance of Quality Data in MTA 01:12:44 Identifying Ideal Customers for Northbeam 01:16:28 Best Practices from Disruptive Brands 01:25:40 Understanding Customer Acquisition Costs 01:30:55 The Role of Metrics in Marketing Success Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Mike's Tweet Reference: https://x.com/waitbutwhy/status/1852749247445168523 Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/
S1 E80 · Wed, October 30, 2024
E080: Boardroom to Playroom
00:00 The Chaos of Entrepreneurship and Parenting 06:14 The Balancing Act of Family and Business 19:56 The Myth of Work-Life Balance 28:01 Creating Supportive Work Environments for Parents 30:58 Balancing Work and Family Life 35:28 The Role of Caregivers in the Workplace 38:51 Intentionality in Life Management 40:47 The Wave Model of Life Balance 44:54 Setting Boundaries at Work and Home 49:51 Empowering Others and Personal Agency 57:30 Scarcity and Focus in Life Management 01:01:41 The Complexity of Priorities 01:10:55 Teaching Kids About Money 01:19:01 Instilling Drive and Responsibility in Children 01:30:15 Real-World Experience and Entrepreneurial Education Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Mochary Method Curriculum: https://docs.google.com/document/d/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s/edit?tab=t.0# Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/
S1 E79 · Wed, October 23, 2024
E079: The Pro’s and Con’s of being a CEO
00:00 Introduction 06:01 Engagement with Sports Teams 09:49 Understanding Sports Audience Demographics 12:07 The Challenges of Sponsorships 15:49 Navigating College Sports and NIL Opportunities 19:57 The CEO Experience: Challenges and Responsibilities 23:50 The Pressure of Growth and Expectations 28:07 Managing People and Organizational Growth 31:50 The Complexity of Team Dynamics 35:05 Firing and Organizational Fit 35:35 Navigating Difficult Conversations as a CEO 39:15 The Hedonic Treadmill and Human Resilience 41:31 The Loneliness of Leadership 45:19 Understanding History and Critical Thinking 51:11 Managing Career Trajectories in a Costly Environment 01:02:27 The Cost of Living Crisis and Its Implications Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Mochary Method Curriculum: https://docs.google.com/document/d/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s/edit?tab=t.0# Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/
S1 E78 · Wed, October 16, 2024
E078: Going Global
00:00 Introduction 02:57 Leadership Retreats and Team Dynamics 05:53 Traveling for Business: The China Experience 09:04 Consumer Behavior Insights from Italy 11:48 Cultural Differences in Retail and Consumer Products 15:06 The Impact of American Brands Abroad 18:12 Navigating International Markets and Localization 23:56 Conclusion: The Future of Global E-commerce 38:10 Understanding Lululemon's Unique Market Position 41:03 Challenges of International Expansion 43:54 The Complexity of Diversification 48:08 Insights from the Main Street Summit 52:05 Economic Perspectives Ahead of the Election 56:46 The Future of American Economics 01:01:10 The Value of American Citizenship 01:04:01 Reflections on Modern Society and Progress Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/
S1 E77 · Wed, October 09, 2024
E077: In Conversation with the Candy King
00:00 Introduction 06:06 From Swords to Candy: The Pivot 12:49 Innovating in the Candy Market 20:55 Challenges of Retail vs. DTC 29:52 Navigating Cash Flow and Retail Relationships 39:02 The Importance of Product and Market Fit 49:16 Consumer Behavior and Market Trends Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io.https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/
S1 E76 · Wed, October 02, 2024
E076: Ecommerce Comeback
00:00 Introduction 02:26 Understanding System One and System Two Thinking 18:28 The E-commerce Landscape: Current State and Future Predictions 39:31 Strategies for Q4: Optimism and Discounting 01:01:54 The Role of TikTok Shops in E-commerce 00:00 Introduction 02:26 Understanding System One and System Two Thinking 18:28 The E-commerce Landscape: Current State and Future Predictions 39:31 Strategies for Q4: Optimism and Discounting 01:01:54 The Role of TikTok Shops in E-commerce Sean's References to Tweets: Tweet 1: https://x.com/SeanEcom/status/1840498444756304243 Tweet 2: https://x.com/MarketingMax/status/1838926707111378966 Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/
S1 E75 · Wed, September 25, 2024
E075: Purpose Driven Business
00:00 Introduction 01:25 The Power of Purpose in Attracting and Retaining Talent 08:04 Creating Focus and Guiding Decision-Making with Mission and Purpose 17:07 The Role of Margin in Fueling Positive Change 26:30 Authenticity and Trust in Communicating Purpose 30:23 Addressing Skepticism around Corporate Purpose 30:51 The Importance of a Clear and Focused Mission 38:17 Avoiding Mission Scope Creep 41:37 Balancing Mission and Diverse Perspectives 46:58 Endurance and Compounding Effects of Mission-Driven Teams 57:03 The Power of Personal Branding with Purpose Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/
S1 E74 · Wed, September 18, 2024
E074: Growth hacking profit with Mehtab
00:00 Introduction 02:04 Optimizing Supply Chain for Increased Profitability 08:01 Reducing Fulfillment Costs with a Better 3PL 10:51 Re-engineering Products to Eliminate Waste 14:39 Building Relationships with Suppliers for Cost Savings 20:04 The Power of Being Likeable in Business 21:31 Shrinkflation: A Profitability Hack 24:51 Finding the Optimal Price Point through Price Testing 28:58 Pricing Testing for Increased Profitability 30:23 The Power of Bundling 31:48 Optimizing Supply Chain and Shipping Dynamics 39:33 Cutting Wasteful Marketing Spend 48:10 The Role of Brand Marketing 52:59 Harnessing the Power of Email and SMS Marketing Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/
S1 E73 · Wed, September 11, 2024
E073: How to Manage Your Wealth
00:00 Introduction 07:24 The Viral Tweet and Perspectives on Wealth Advisors 15:21 Promise 1: Control 16:14 Promise 2: Exclusive Access to Investment Opportunities 24:25 Promise 3: Access to Events 25:49 Promise 4: New Financial Instruments 26:48 Promise 5: Safety 27:15 Conclusion and Importance for Entrepreneurs 28:13 Borrowing Against Non-Liquid Assets: Benefits and Risks 31:34 The Controversy of Taxing Unrealized Capital Gains 39:17 The Importance of Having a Clear Sense of Purpose 44:03 The Need for Liquidity to Weather Economic Storms Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/
S1 E72 · Wed, September 04, 2024
E072: Why You Shouldn’t Run a Sweepstakes, Holiday Season Advertising, Temu’s Earnings & More
00:00 Introduction 02:18 The Pros and Cons of Running Sweepstakes 10:09 The Impact of Sweepstakes on Revenue and Customer Engagement 13:30 Q4 Planning: Leveraging Gift-Giving for Increased Sales 18:16 TV Advertising and Other Marketing Channels 23:49 Q4 Sales: Gift-Giving vs. Gift-for-Self 30:45 Finding the Perfect Gifts 32:11 Advertising Strategies for the Holiday Season 34:38 The Power of Direct Mail in Marketing 49:30 The Risks of Publicly Traded Chinese Companies 54:12 The Impact of Personal Appearance on Professional Success Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/
S1 E71 · Wed, August 28, 2024
E071: Catching up with Austin
00:00 Introduction 03:32 The Value of Time and Convenience 07:49 Bias to Impact and Velocity in Work 13:29 Leadership Styles and Kindness vs. Gentleness 19:12 Resilience and Embracing Failure as a Leader 26:21 Creating a Culture of Risk-Taking and Learning from Failure 31:48 The Importance of Being Anti-Fragile as a Leader 38:30 Longevity and Persistence in Business 44:34 The Key to Success: Duration and Self-Discipline 49:29 The Partnership Between Northbeam and Meta 52:43 Consumer Spending Trends and the Outlook for Q4 01:16:33 The Importance of a Clear and Concise Hook Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/
S1 E70 · Wed, August 21, 2024
E070: The Risks and Rewards of Hypergrowth
07:41 The Importance of Making Low-Impact Decisions 09:36 The Role of Leadership in Decision-Making 11:25 Learning from Mistakes and Allowing the Team to Make Mistakes 14:48 Identifying High-Leverage Decisions 16:44 Making High-Leverage Decisions in the Cookware Industry 21:14 Forecasting and Planning for the Future 31:06 The Advantage of Being in a Growing Category 34:21 The Significance of Intrinsic Growth Rate and New Customer Acquisition 38:37 The Role of Brand Equity in Expanding into New Product Categories 44:12 The Risks and Rewards of Hyper-Growth 46:56 The Competitiveness of the Consumer Durables Industry Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/
S1 E69 · Wed, August 14, 2024
E069: How to run sales like a 9-figure brand
00:00 Introduction 03:24 Discussion on Personal Networks and Investment Opportunities 06:46 Investing in Unique Business Opportunities 09:12 Balancing Personal and Professional Priorities 11:06 Maximizing Sales on Prime Day 13:41 Amazon's Brand Awareness Strategy 18:45 Strategies for Running Deals and Discounts 23:28 Gradual Discounting and Protecting Margins 27:15 Segmenting SKUs by Channel to Avoid Conflicts 28:40 Avoiding Algorithmic Price Matching and Differentiation 30:00 The Power of Bundles and Sets in Increasing AOV 31:28 Framing and Anchoring Prices on a D2C Website 38:38 Setting Prices for Profitability 49:16 The Effectiveness of Giveaways and Contests 54:59 Considerations for Running Giveaways Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Sign up to our weekly newsletter here: https://www.9operators.com/
S1 E68 · Wed, August 07, 2024
E068: Taylor Holiday - Part 2
00:00 Introduction & The Reality of E-commerce Growth 31:26 Disparity in E-commerce Growth 33:20 Challenging the Perception of E-commerce 35:08 Challenges Faced by Seven-Figure and Eight-Figure Stores 45:41 Growth Rates of Seven-Figure and Eight-Figure Stores 53:07 Comparison of Growth Rates 55:20 Challenging Conventional Wisdom 58:36 The Importance of Having a Competitive Advantage 01:03:20 The Correlation Between Customer Sentiment and the Market 01:04:47 Setting Realistic Growth Expectations 01:07:40 The Role of Capital in Driving Growth 01:09:02 Understanding the Broader Market Context Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Sign up to our weekly newsletter here: https://www.9operators.com/
S1 E67 · Wed, July 31, 2024
E067: Taylor Holiday - Part 1
00:00 Introduction and Overview 03:22 The Impact of Cap Tables on the Organization 05:17 Equity as a Tool for Employee Retention08:38 The Power Dynamics of Board Control 23:21 The Importance of Trust in Equity Allocation 26:46 Reflecting on Past Decisions: What Would You Change? 27:41 Navigating the Challenges of Equity and Ownership 38:02 The Importance of Open Communication and Fairness 45:17 Understanding the Psychology of Equity and Monetization 53:24 Insights into the E-commerce Industry: A Preview of Data Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Sign up to our weekly newsletter here: https://www.9operators.com/
S1 E66 · Wed, July 24, 2024
E066: Special guest episode with the founder & CEO of Flexport Ryan Petersen
00:00 Introduction 03:18 Overview of Flexport and its Services 08:09 Differences between Flexport and Shopify in Fulfillment 10:04 Utilizing Real-Time Data for Supply Chain Planning 14:47 The Importance of Visibility and Communication in Logistics 17:56 Challenges in the Freight Forwarding Industry 18:25 Choosing the Hardest Businesses and the Value of Simplifying to Amplify 23:33 Expanding into Omni-Channel Fulfillment and B2B Distribution 28:12 The Complexity of Wholesale Orders and Physical Retail Partnerships 31:06 The Importance of Integration and Communication in Supply Chains 34:50 Building a Robust System for Handling Demand 38:38 The Importance of Holistic Service and Avoiding Fragmentation 39:04 Improving Delivery and Unloading Processes 49:57 The Rise of E-commerce and its Impact on Air Cargo 53:45 Challenges and Non-compliance in Customs Clearance 58:59 The Transition from Operator to Investor 01:02:19 Capital Allocation and Return on Invested Capital Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io.https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/ Postscript.https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Sign up to our weekly newsletter here: https://www.9operators.com/
S1 E65 · Wed, July 17, 2024
E065: Capital, Investment & Politics
00:00 Introduction 03:12 Weekend Recap and Discussion on Aging 06:26 Transitioning from Fluid Intelligence to Wisdom 09:20 The Political Landscape and the Biden Presidency 13:41 The Importance of Privacy and Anonymity on Social Media 15:30 The Influence of Generational Shifts on Institutions 18:12 The Role of Swing Voters in Elections 20:53 The Need for Competent and Moderate Leadership 22:22 The Value of Wisdom and Experience 25:37 The JP Morgan Founders Forum and Insights from Jack Ma 30:19 The Importance of Financing a Business Through Internal Cash Flow 31:18 The Challenges of Transitioning to Generating Free Cash Flow 34:39 Establishing a Strong Culture Early On 36:05 Challenges in the Private Equity Market for M&A 37:03 The Rise of AI and Its Impact on Investment 37:32 Understanding the Chinese Economy and Geopolitical Risks 43:45 The Need for Contingency Plans in Manufacturing 45:19 The Importance of Immigration in Building a Strong Manufacturing Ecosystem 56:09 The Movement of Millionaires out of the UK 57:04 The Decline in Foreign Investment in China 01:04:33 Assessing the Growth Story of China Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io.https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/ Postscript.https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Sign up to our weekly newsletter here: https://www.9operators.com/
S1 E64 · Wed, July 10, 2024
E064: Manage your time like a 9-figure CEO
00:00 Introduction 03:09 The Role of an Executive Assistant 06:06 Finding and Trusting an EA 08:49 When to Hire an EA 10:15 Different Perspectives on Having an EA 20:21 Balancing Personal and Work Tasks 23:12 Avoiding Lifestyle Creep 26:34 The Lumpy Nature of Needing an EA 30:21 Finding Time as a CEO 43:28 Aligning Personal and Business Finances 48:31 Optimizing Processes and Priorities Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: @marketingoperators Sign up to our newsletter here: https://www.9operators.com/
S1 E63 · Wed, July 03, 2024
E063: Part 2: How to build resiliency into your business
00:00 Introduction 00:31 Understanding the Challenges of Inventory Management and Fulfillment 06:32 Building a Resilient Business through Channel and Market Diversity 10:39 The Importance of Sustainable Competitive Advantages and Modes 13:50 Productive Paranoia and Risk Mitigation for Long-Term Success 23:40 The Strategy of Sharing Information and Fortifying the Business 26:28 Building in Public 28:17 Accountability and Learning 29:44 Finding a Community 38:12 Recognition and Resilience 47:29 Leading Through Challenges Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/
S1 E62 · Wed, June 26, 2024
E062: Special Guest Episode: Growth Marketing Ft. Sarah Carusona
00:00 Introduction 08:09 Navigating the Agency Landscape and the Role of ERPs in E-commerce 14:51 Segmenting Advertising Strategies for New and Returning Customers 24:21 Challenges in Measuring Customer Acquisition Costs 27:08 Utilizing Data Warehouses and Technologies for Customer Analysis 31:51 Tracking and Attributing Customer Data 41:18 The Power Law Distribution of Customer Behavior 49:26 TV and Influencer Marketing as Awareness Plays 54:31 Understanding the Media Mix and Targeting the Core Group of Customers Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/
S1 E61 · Wed, June 19, 2024
E061: Part 1: How to build resiliency into your business
00:00 Introduction 03:18 Building Resilience: Lessons from the Meta Summit 08:59 Diversification: Mitigating Risks in a Platform-Driven World 24:10 The Evolving Role of AI in Marketing 27:30 Investing in Resilience: Strategies for Long-Term Success 28:57 The Challenges of the E-commerce Ecosystem 29:55 The Risks of Relying on Algorithms 31:19 Transitioning from the Marketplace to 1P 34:35 The Importance of Understanding Your Numbers 45:38 The Global Competition in E-commerce 53:06 Building Resilience in the E-commerce IndustryOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIAPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.Northbeam.https://www.northbeam.io/Sendlane.https://learn.sendlane.com/operatorsSubscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/
S1 E60 · Wed, June 12, 2024
E060: Defending Your Time, Standing for Something, HexClad Super Bowl Ad & More!
00:00 Introduction and Overview of Topics 01:20 The Impact of ERP Systems on Inventory Management 05:32 The Influence of Social Media on Public Discourse 07:02 The Disruption of Traditional Media and Commerce by Digital Platforms 13:26 The Relevance of Super Bowl Ads in the Current Media Landscape 32:15 The Cost and Value of Working with Creative Agencies 37:32 The Impact of Brand Equity and Branding Investments 45:26 The Frustration of Cold Emails and the Importance of Strategic Networking 53:30 Complexities of Government Funding Programs and Ethical Decision-Making Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/
S1 E59 · Wed, June 05, 2024
E059: Meta, Consumer Sentiment & Be a Cockroach!
00:00 Introduction 08:34 Understanding Consumer Sentiment and Advertising Strategies 15:23 The Impact of Meta on Business Performance 33:36 E-Commerce Strategies and Customer Acquisition 47:43 Brand Expansion and Product Lines 59:33 Brand Equity and Category Expansion 01:03:24 The Challenge of Hubris in Business Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Visit Our Website: https://www.9operators.com/
S1 E58 · Wed, May 29, 2024
E058: The Secret to Ecommerce Success? The Human Factor
00:00 The Business of People: Navigating Hiring Challenges 10:22 Organizational Culture and Leadership Impact 29:02 Navigating the Challenges of Hiring and Building Leadership 35:00 The Impact of Growth on Organizational Dynamics 49:48 Executive Roles and Leadership Structure Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠ Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/
S1 E57 · Wed, May 22, 2024
E057: Operators in Session with Cherene Aubert
00:00 Introduction 03:41 Chaurene's Career Journey and Leaving Bobby 08:06 Growth and Challenges at ILIA Beauty 14:17 Lessons from Bobby and the Importance of Customer Obsession 22:07 Skills and Insights from the Agency World 27:25 Remote Work and Managing High-Performing Teams 34:22 Generating Sustainable Growth 36:38 Building an Organic Customer Acquisition Baseline 37:38 Alternative Growth Strategies: New Products and Distribution Channels 38:04 Clever Discounting Techniques: Gift with Purchase and Free Customization 39:00 Avoiding Brand Dilution: Thoughtful Discounting and Pricing Strategies 39:29 Hiring the Right Talent and Creating a Holistic Compensation Package 54:46 Focusing on High-Leverage Points for Maximum Growth Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠ Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/
S1 E53 · Wed, May 15, 2024
E056: 9-Figure Brand Health Check
00:00 Introduction 00:32 International Expansion and Diversification 01:28 Streamlining Logistics and Inventory Management 11:31 The Challenges of Launching New Products 12:55 The Benefits of Planning Product Launches in Advance 28:26 The Impact of Digital Marketing on Sales 30:24 Paid Ads and Physical Retail 40:27 Challenges of Scaling a Business 45:39 Building a Positive Work Culture 54:56 The Importance of People Management Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email ⁠⁠⁠Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Visit Our Website: https://www.9operators.com/
S1 E55 · Wed, May 08, 2024
E055: The AI Takeover, Formal Education Decline, Ecom Tech Disruptions & The Future of Employment
00:00 Introduction: Outsourcing, AI, and the Future of College Education 03:44 The Impact of Remote Work on American Workers 06:30 The Rise of the Global Workforce 26:41 Reevaluating the Concept of Equity in a Global Economy 27:39 The Rise of Robotics and AI in the Workforce 29:07 Remaining Competitive in a Changing Job Market 31:32 The Future of Credentialing 35:09 The Gig Economy and the Freelancification of Work 37:24 Government Policies and the Impact on Employment 47:37 The Changing Nature of Education and Learning Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email ⁠⁠⁠Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Visit Our Website: https://www.9operators.com/
S1 E54 · Wed, May 01, 2024
E054: TikTok and Cool Brands
00:00 Government Bureaucracy and Productivity 07:05 Enforcement of Intellectual Property 14:37 The Speed of Government Action 30:45 The Impact on Brands and Creators 41:04 Innovative Brands: Malbon Golf and Rude 53:29 Challenges of Growing a Fashion Brand Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠ Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Visit Our Website: https://www.9operators.com/
S1 E53 · Wed, April 24, 2024
E053: Temu & Politics
00:00 Introduction and Overview 08:10 The Impact of Taxes on Entrepreneurship 15:20 The Rapid Growth of Temu 33:18 Adding Value, Building Brands, and Operational Excellence in Ecommerce 41:02 Creating Sustainable Competitive Advantages and Protecting Intellectual Property 52:04 Being Proactive and Vigilant in Protecting Your Business Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠ Powered By: Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Visit Our Website: https://www.9operators.com/
S1 E52 · Wed, April 17, 2024
E052: Connor Rolain: Marketing Tactics, Product Expansion, Creative Operations, Growth Team & More
00:00 Introduction 08:02 Transitioning from Agency to In-House 30:34 Unlocking New Levels of Growth 37:26 Expanding into Consumables and Higher-End Appliances 46:29 Segmenting Ad Sets for New Product Categories 57:37 Measuring and Comparing Creative Metrics 01:08:28 Maximizing Potential through Editing Existing Creative Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠ Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/
S1 E51 · Wed, April 10, 2024
E051: Workload Strategy, Personal Finance, Q1 Recap, Liquidity & More
00:00 Introduction and Overview 09:04 Personalized Investing 16:33 Growing your brand is hard 27:50 Managing Illiquid Assets 38:32 Employee Stock Ownership Plans (ESOPs) 50:31 Investing in Growth Before It's Needed 58:00 HexClad and Amazon 01:09:24 Q1 Recap at Simple Modern Operators Exclusive Slack: ⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠ Powered By: Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/
S1 E50 · Wed, April 03, 2024
E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion
00:00 Introduction 03:09 Panzerism: Trust No One 04:06 Termination of Relationship with an Agency 07:53 Success, Failure, and Overvaluing Contributions 09:46 Building Trust and Hiring Practices 13:32 Challenges with Meta Advertising 15:00 Diversification into Other Channels 25:17 Transitioning to Other Channels 27:40 The Importance of Profitability and Knowing Your Numbers 30:01 Dealing with Meta Performance Issues 31:01 Navigating Conversion Lag and Meta Changes 36:19 Balancing Growth and Efficiency 47:17 The Power of Product, Market, and Channel 48:40 The Success of Retail Stores 57:37 Expanding into International Markets 59:35 The Importance of Translating Content Operators Exclusive Slack: ⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠ Powered By: Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/
Wed, March 27, 2024
E049: Connor from Ridge: Artificial Newness, Channel Activation, Content Planning, Pricing Strategy
02:00 Preparing for Father's Day 07:14 Content Planning and Pricing Strategy 11:11 Media Mix and Channel Activation 29:45 Channel Diversification and Crop Rotation 32:39 Initial Wins and Marketing Strategy 33:36 Challenges with Meta Platforms 35:09 Identifying Issues and Taking Action 36:08 Reallocating Budgets and Measuring Incremental Lift 38:47 The Importance of CPM and Channel Diversification 44:12 Building Redundancy and Expanding Product Categories 51:07 Creating Artificial Newness and Leveraging Influencers 52:19 The Importance of Off-Platform Metrics and International Markets Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email Powered By: Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/
S1 E48 · Wed, March 20, 2024
E048: Roman Khan: Buying and Growing DTC Companies
00:00 Introduction and Background to Roman 06:05 Roman's Journey and Current Ventures 10:14 Lessons from Rocket Internet 13:29 Communication Platforms and Future Plans 24:32 The Importance of Supply Chain Management 31:02 Building Strong Relationships with Suppliers 32:21 Using Factories as Financing Partners 32:55 Negative Cash Conversion Cycles and Negotiation 35:14 Building Transparent and Trusting Relationships with Suppliers 38:38 The Success of Multi-Brand Models 41:28 Investing in Kanpai Foods 44:37 Finding Success in Focusing on a Superpower 49:10 Preparing for the Future Beyond Meta 52:00 Living and Doing Business in Hong Kong Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/
Wed, March 13, 2024
E047: DTC Hardships, Amazon Fees, Klaviyo Agency Move & More
00:00 Introduction and Market Update 07:39 D2C Apocalypse: Meta Issues 33:02 The Challenges of Being an Amazon Seller 34:21 The Importance of a Differentiated Value Proposition 35:07 The Evolution of Direct-to-Consumer (DTC) Brands 36:01 The Role of Product and Brand in Retail 37:28 The Potential Ban of TikTok 38:13 Regulatory Concerns and Potential Buyers for TikTok 40:14 The Uncertainty of TikTok's Future 42:31 Considering the Impact of TikTok's Potential Ban 44:21 The Need for Focus and Product Differentiation 45:59 The Difficulty of Attribution in Advertising 48:10 The Importance of Content and Influencers on TikTok 49:17 The Challenges of Diversification in the Current Landscape 53:25 The Value of Focusing on Product Quality 55:14 The Challenges of Being a Low-Profit, Low-Growth Commerce Brand 56:08 The Risks of Going Public as a DTC Brand 58:16 The Importance of Brand Partnerships and Collaboration 59:31 The Summary of the Armageddon Episode Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/
S1 E46 · Wed, March 06, 2024
E046: Ridge Retreat, Measuring Brand Awareness, The Rising Cost of Advertising & More.
00:00 Ridge Retreat 03:12 Off-Site Team Building 06:08 Challenges of Hosting Retreats 07:36 New Product Launch: Hexclad Pizza Steel 11:51 Measuring Brand Awareness13:18 Aided and Unaided Awareness 15:21 Actionable Insights from Brand Awareness Data 20:59 Awareness vs Competitors 25:11 The Size of the Market 29:14 Expanding the TAM 31:05 Brand Awareness vs Brand Affinity 33:01 Building Market Share Regionally 35:24 The Importance of Household Penetration 36:19 Creating Organic Demand and Network Effects 41:21 The Rising Cost of Advertising 44:22 The Limitations of Market Share 51:10 Failure as a Learning Experience Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/
S1 E47 · Wed, February 28, 2024
The Ridge X Marques Brownlee Partnership: A Deep Dive
In this episode, the Operators discuss Ridge's recent announcement that they've partnered with Marques Brownlee, the number one tech YouTuber. The decision to bring in Marques as an investor, advisor, and board member is driven by the belief that creator-led brands are the future. Sean explains that the skills that made Ridge successful in the past, such as digital marketing, are no longer as relevant due to changes in the digital advertising landscape. The partnership with Marques aims to leverage his expertise in content creation and storytelling to elevate Ridge's brand. 01:11 Ridge's Partnership with Marques 05:46 The Importance of Standing Out 08:32 Impact on Marques' Relationships with Competitors 10:27 The Decision to Bring in an Equity Partner 11:38 Considering the Future of Creator-led Brands 15:37 The Marriage of Creators and Successful Brands 22:26 Involvement of Creators in Product Development 23:29 Learning from Hexclad's Partnership with Gordon Ramsay 24:16 Inspiration and Goals for Ridge 24:57 Choosing Influencers: Reach vs. Brand Alignment 27:04 Being Patient and Making the Right Move 28:27 Finding a Person with a Track Record of Relevance 29:09 Tiered Approach to Brand Partnerships 30:37 The Value of Organic Content and Authentic Partnerships 33:06 Building Relationships with Influencers 36:32 The Future of Organic Content for Brands 37:08 Product Roadmap and Influencer Partnerships 38:13 The Power Law of Organic Content 39:01 The Importance of Getting Good at Organic Social 40:21 Expanding into Different Communities and Markets 41:36 Summary and Appreciation Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/
S1 E44 · Wed, February 21, 2024
E044: January retail sales, Yeti’s earnings, Shopify’s Q4 & More
03:42 Discussion on January Retail Sales 24:07 Analysis of Shopify's GMV in Q4 33:09 Panzerism of the week 41:49 Creating a Fun Work Environment 44:00 Yeti's Earnings and Expansion into Cookware 54:00 Challenges in the Bag Industry 01:05:23 The Importance of Gross Margin in Business Growth Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/
S1 E41 · Wed, February 21, 2024
E044: January retail sales, Yeti’s earnings, Shopify’s Q4 & More
03:42 Discussion on January Retail Sales 24:07 Analysis of Shopify's GMV in Q4 33:09 Panzerism of the week 41:49 Creating a Fun Work Environment 44:00 Yeti's Earnings and Expansion into Cookware 54:00 Challenges in the Bag Industry 01:05:23 The Importance of Gross Margin in Business Growth Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message
S1 E43 · Wed, February 14, 2024
E043: Shopify's price increase, Tapestry's earnings, TikTok as a marketing platform & more
00:00 Introduction and Random Conversations 06:00 Review of Tapestry's Earnings 20:16 Discussion on Amer Sports IPO 28:17 Analysis of Shopify's Price Increase 42:16 Exploring TikTok as a Marketing Platform 46:34 Sean's Bearish View on TikTok 48:29 Overspending on Amazon Advertising 53:24 Evaluation of TikTok 57:13 Assessing TikTok's Audience Trust 59:07 Complexity and Uncertainty in Geopolitics 01:04:43 Handling the Unknown in Business 01:05:38 Geopolitical Considerations Summary: In this episode, the Operators discuss various topics including Tapestry's earnings, the Amer Sports IPO, Shopify's price increase, and the effectiveness of TikTok as a marketing platform. They analyze the financial performance and growth potential of Tapestry, a well-run business in the accessories industry. The Operators also share their thoughts on Amer Sports' house of brands and the challenges of being an outdoor brand in a recession. They debate the impact of Shopify's price increase on businesses and the value it provides compared to other platforms. Finally, they discuss the view-through nature of TikTok and its potential as a search engine. The conversation covers topics such as overspending on Amazon advertising, the evaluation of TikTok as an advertising platform, assessing audience trust on TikTok, the complexity and uncertainty in geopolitics, and handling the unknown in business. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/
S1 E42 · Wed, February 07, 2024
E042: January Performance, International Thoughts, Sean's Challenge, Conditioning Customers & More
00:00 January Performance 03:06 International Expansion 06:23 Competitor Challenges 11:31 The Rise and Fall of Brands 19:01 Surprising January Results 22:03 International Market Opportunities 32:00 Inventory Shortage 38:54 Scaling and Customization Challenges 39:28 Using Pre-Orders to Manage Demand 40:13 Scarcity as an Asset 41:46 Expanding to International Markets 42:16 Leveraging Scarcity for Higher Margins 45:13 Conditioning Customers to Act Quickly Summary: The conversation covers the performance of the Operators in January, the challenges and opportunities of international expansion, the rise and fall of brands, surprising January results, international market opportunities, and an inventory shortage problem. In this conversation, the Operators discuss various strategies for managing demand and scaling a business. They explore the challenges of scaling custom products, the use of pre-orders to control inventory, and the benefits of scarcity as a marketing tool. They also touch on expanding to international markets and the importance of conditioning customers to act quickly. They also help solve a challenge for Sean. Operators Exclusive Slack:https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/
S1 E41 · Wed, January 31, 2024
E041: Competitors, Avoiding Imitation, Red Ocean Strategy, Timing Expansion, Hero Products & More
Episode 41 Summary The Operators discuss the topic of competition and how entrepreneurs think about their competitors. They explore the importance of understanding the competitive landscape and share their thoughts on spending time and energy on competitors. The conversation also touches on the concept of red ocean industries and the benefits of being in a growing category. The Operators emphasize the need to focus on running your own race and the dangers of imitating competitors without understanding their context. They also discuss the timing of expanding into new markets and the challenges of measuring success. The episode concludes with insights on learning from aspirational competitors and the importance of taking big swings in business. Chapters 00:56 Thinking About Competition 07:51 Competition in Red Ocean Industries 09:24 Learning from Competitors 11:41 Competing in Growing Categories 15:49 Share of Wallet and Running Your Own Race 20:14 Avoiding the Trap of Imitation 23:46 Understanding Competitors' Strategies 28:31 Competitors as a Tailwind 32:20 Disruptive Growth and Timing 36:50 Expanding into New Markets 38:43 Specialization and Omni-Channel Approach 43:11 The Challenge of Measuring Success 45:41 The Importance of Product Innovation 49:35 The Combination of Competitive Advantages 54:05 Learning from Aspirational Competitors 56:36 Paid Ads and Focusing on A-Plus Projects 59:02 Avoiding Busyness and Taking Big Swings Operators Exclusive Slack:https://join.slack.com/t/9operators/s... In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/
Wed, January 24, 2024
E040: Merchandising Deep Dive
00:00 Enhancing customer experience through digital merchandising planning. 10:44 Seasonal merchandise crucial for successful wholesale strategy. 12:55 Research shows too many options can overwhelm. 20:32 Omnichannel complexities and retail trade-offs. 25:38 Exclusive SMU unit requires strategy. 29:50 Business adaptability leads to changes and growth. 38:15 Align products with brand message for success. 44:08 Merchandizing and brand building define company values. 46:29 Capitalizing on chance, seizing marketing opportunities. 51:11 Improving drop strategy based on consumer demand. 01:01:08 Stick to core competency, expand strategically. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io.https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/
S39 E1 · Wed, January 17, 2024
E039: Creative, Top Of Funnel, Productivity Hacks, Delegation, Brand Performance & More.
00:00 The Importance of Taking Time Off 03:27 The Productivity Hack of Taking Space 05:05 Defining Productivity for Different Roles 10:18 The Lion Work Ethic 12:20 The Value of Planning and Prioritizing 13:53 The Importance of Delegating and Empowering Others 19:27 Differentiating Between Where and Why vs. What and How 22:30 The Potential of TV Advertising 24:14 Exploring Different Top-of-Funnel Sources 27:37 The Role of Owned Retail in Top-of-Funnel Awareness 29:15 The Limitations of Podcasts as a Top-of-Funnel Channel 31:29 The Potential of Out-of-Home Advertising 35:20 The Impact of Retail Stores on Top-of-Funnel Awareness 37:01 The Importance of Branding and Credibility 38:46 The Value of Short-Form Content for Social Media 43:41 The Power of Owned Content and Content Production 46:12 The Importance of Social Media Content 49:24 Determining the Budget for Content Production 51:39 The Role of Content Production in Success 51:59 Finding the Right Balance of Creative Content 52:08 The Challenge of Content Saturation 54:30 The Impact of Ads on Brand Performance 55:20 The Importance of Storytelling in Advertising 56:23 Strategic Advertising Approaches 57:13 Market Penetration and Brand Domination The conversation covers the importance of taking time off, the productivity hack of taking space, defining productivity for different roles, the value of planning and prioritizing, differentiating between where and why vs. what and how, the potential of TV advertising, exploring different top-of-funnel sources, the impact of retail stores on top-of-funnel awareness, the power of owned content and content production, and the importance of finding the right balance of creative content. The conversation explores various aspects of advertising and content creation, including the challenge of content saturation, the impact of ads on brand performance, the importance of storytelling in advertising, strategic advertising approaches, market penetration and brand domination, appreciation for knowledge, creating fake clips for advertising, determining ad spend and content investment, improving podcast production quality, and sponsorship and customer satisfaction. Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators
S1 E38 · Wed, January 10, 2024
E038: The Inventory Deep Dive.
00:00 Introduction and Importance of Inventory Management 01:24 The Complexity of Inventory Management 03:20 Factors Affecting Inventory Risk 05:27 Time-Based and Seasonal Inventory Risks 07:23 Product Market Fit and Specificness as Inventory Risks 09:15 The Financial Engineering Aspect of Inventory 10:04 The Impact of Inventory on Lending and Credit 13:15 The Importance of Managing Downside in Inventory 15:32 The Risks of Overstocking and Understocking 19:09 The Impact of Macro Factors on Inventory 21:25 The Ideal Size and Growth of a Business 23:52 The Importance of Operating Paranoid and Planning for Risk 27:26 Considering the Competitive Landscape in Inventory Management 32:51 The Risks of High Growth and the Ideal Size for a Business 37:08 The Impact of Category Risk on Inventory 40:32 The Role of Domestic Manufacturing in Resilience and Growth 42:17 The Importance of Brand and Speed 43:11 The Advantage of Customizable Products and Agility 44:12 Taking Shots on Goal and the Role of Domestic Manufacturing 45:16 The Impact of Speed and Global Logistics 46:14 Scaling Up with Domestic Manufacturing 47:13 The Challenge of Inventory Management 48:44 Cutting Inventory and Making Decisions 50:07 Expanding Manufacturing into New Markets 51:33 The Structural Advantage of Established Businesses 52:57 Recycling and Upcycling Inventory 56:03 The Reality of Destroy and Field 58:07 Being Analytical and Unemotional about Inventory 01:02:15 Intentionality, Preparation, and Consistency Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Summary This episode discusses the importance of inventory management and the risks associated with it. The conversation covers various factors that affect inventory risk, including time-based risks, seasonal risks, and product market fit. The financial engineering aspect of inventory is also explored, highlighting the impact of inventory on lending and credit. The discussion emphasizes the need to manage downside in inventory and the risks of overstocking and understocking. The impact of macro factors on inventory and the ideal size and growth of a business are also discussed. The episode concludes with a focus on the role of domestic manufacturing in resilience and growth. In this
Wed, January 03, 2024
Operators Bonus Episode - The Sendlane Panel Event
Operators Bonus Episode
Wed, January 03, 2024
E037: 2024 Planning, How Ridge Launched Watches, Move Back To Bootstrapping, CEOs Just Write & More
00:00 Introduction and New Year's Celebration 01:29 Annual Planning and Quarterly Execution 03:17 Purpose and Use of Reporting 08:36 The Role of CEOs in Reporting 10:58 Expectations for 2024 in the DTC Industry 19:31 The Nature of Human Behaviour and Risk 24:47 Review of E-commerce Performance in 2023 29:23 Expanding Target Audience and Design 35:14 Targeting Niche Audiences 38:44 New Stuff, New Places, New People 41:10 Generating Demand and Acquiring New Customers 42:49 Conversion Rate for New Categories 44:13 Building a Product Line for Acquisition 47:05 Short-Term vs Long-Term Thinking 50:34 Launching Watches and Product Iteration 52:08 Expanding Global Presence 53:29 Stop Focusing on Exits and Run Your Business 55:10 Returning to Bootstrapping Principles 57:23 Reevaluating the Company's Direction 58:03 Excitement for the Year AheadOperators Exclusive Slack:https://join.slack.com/t/9operators/s... Operators Job Board:https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By:Fulfil.io. https://bit.ly/3pAp2vu/ The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / @seanecom Jason (Host) / @jasonpanzer Matt (Host) / @mbertulli Mike (Host) / @mikebeckhamsm Finn (Producer) / @finn_radford Northbeam (Partner) / @northbeam Fulfil.io (Partner) / @fulfilio Sendlane (Partner) / @sendlane We Rise Together.
S1 E36 · Wed, December 27, 2023
E036: The Big Debate: Remote or Office? Featuring Steven CEO of Cuts Clothing VS Sean CEO of Ridge.
This is a special unreleased episode. The third show ever recorded by the Operators. (00:00) Introduction and Appreciation (01:57) The Effectiveness of Facebook Ads (03:35) The Role of Other Advertising Platforms (06:11) The Importance of In-Market Demand (08:17) The Debate: Remote vs. In-Office Work (17:03) Advantages of In-Office Work (21:23) The Challenges of Hybrid Work (25:35) The Future of Work: Remote or In-Office? (32:14) The Long-Term Trend of Work from Anywhere Operators Exclusive Slack:https://join.slack.com/t/9operators/s...Operators In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ We Rise Together.
S1 E35 · Wed, December 20, 2023
E035: 2024 Marketing Predictions, December Sales Check, Marketing Mix, US Economy & More
December Pulse Check Peak Gift Giving Period Measurement of ROAS & MER Marketing Spend and Meta Ads Cost Caps Media Mix and Advertising Platforms Google vs. Facebook Advertising Different Advertising Strategies for Different Businesses The Role of Demand Generation and Search Factors Influencing Success on Facebook and Google The Importance of Intent Capture and Creation The Dominance of Meta (Facebook) in Advertising The Influence of Facebook Ad Dollars on E-commerce The Future of Measurable Word of Mouth Using Transaction Data for Word of Mouth Analysis The Complexity of Facebook's Ad Auction Software The Advancement of AI and Compute Power The Challenges of Measuring and Leveraging Word of Mouth Discussion of Marketing Predictions for 2024 Impact of Interest Rates on Housing Market Housing Market and Potential Financial Crash AI Taking Over Advertising Growth of Meta Shops and others Amazon's Role in the Fight Against Competitors Should Amazon Acquire TikTok? Wrap-up and Announcement of Future Episode on Inventory and Demand Planning Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.
S1 E34 · Wed, December 13, 2023
E034: Seans Skill Tree Framework, Personal Finance, Ad Efficiency at Scale, Avoiding Emotional bias
00:00 Introduction and Personal Updates 01:22 Twitter Game and Ecommerce Metrics 04:18 Using Logos on Websites 06:05 Opinions and Authenticity on Twitter 09:25 The Skill Tree Framework for Ecommerce 13:43 Taking Opportunities and Working at Growing Companies 19:19 The Nuances of Ecommerce and Individual Businesses 21:07 Personal Balance Sheets and Financial Security 25:20 The Impact of Personal Balance Sheets on Decision Making 31:51 The Role of Personal Balance Sheets in Entrepreneurship 35:09 The Impact of Personal Balance Sheets on Business Decisions 36:33 The Efficiency of Advertising and Customer Base Size 37:35 Customer Acquisition Channels 39:00 Importance of Scale and Total Addressable Market (TAM) 39:21 Measuring Repeat Customer Rate and Lifetime Value (LTV) 40:53 Analyzing Revenue from Returning Customers 46:02 Using Analytics Tools for Cohort Analysis 47:23 LTV to CAC Ratio and Decision Making 51:10 Making Rational Decisions and Avoiding Emotional Bias Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.
S1 E33 · Wed, December 06, 2023
E033: Cyber Monday Results, Contract Manufacturing, Global Commerce Dynamics, Market Competition.
00:00 Exciting holiday sales followed by January slowdown. 04:32 Demand pulled forward during sales? 06:47 Embrace competition; it's a lever. 15:31 Rise in national brand sales surpasses expectations. 18:45 Innovation and freshness drive marketing success. 21:49 Water bottle manufacturing builds billion-dollar industry. 23:50 Silicone lid production is cost-prohibitive compared to China. 29:32 We need capital and better incentives for manufacturing. Dependence on China is a business fragility. 30:38 Long-term mindset, diverse paths, wins, losses. 35:36 Understanding production leads to effective product design. 37:33 Prepare, protect, excel through manufacturing efficiencies. Inventory agility. 43:54 Automation trend prediction: Will production shift closer to customer locations? 48:57 US manufacturing vulnerability. 52:40 A strong America creates stable business growth. 55:34 US had power, didn't conquer. 58:24 Trade and business contribute to a better world. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.
S1 E32 · Wed, November 29, 2023
E032: Black Friday Results Show, Q5 Planning, Maximising December, Market Trends, OOH Ads & More
00:00 Efficient preparations ease BFCM stress. 09:06 Focusing on DTC, working with retailers. Exciting results. 13:18 Inventory shortage, long lead times, monitoring closely. 18:16 Amazon's sales surpass other retailers during holidays. 22:33 Effective Black Friday strategy: volume over creativity. 28:50 Truck driver trolls authorities in the name of cheap ads. 35:31 $100 million spent to sponsor NFL game. 41:56 Negotiating with vendors in e-commerce relationships. 44:13 Striving for vertical integration in consumer distribution. 52:00 Shopify's GMV growth and industry state discussed. 55:07 Amazon outperformed Black Friday sales, peak closer to Christmas. 01:02:46 Challenges of managing seasonal inventory and sales. 01:06:19 Spotlight bias, big brands sell to TJ Maxx. 01:11:18 Refusing trouble. Special deep end screen shot. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.
Wed, November 22, 2023
E031: Black Friday Special: Deals, Customer Experience, Operations, Success Metrics, Trends & More
03:28 Cautious optimism as sales already exceed expectations. 09:44 Group learning is valuable; spending and believing. 13:28 Late ad start, YouTube TV for awareness. Facebook lacks reach and knowledge. Create awareness ourselves. Scale up on peak hits, manage spend. Ex Roomba CMO advised against unnecessary spending. 19:33 Data suggests success of OOH billboard campaign. 22:49 Local focus crucial for building consumer brands. 27:33 Mixing digital and physical marketing is crucial. 38:18 Custom AI solution found unknown failure points. AI tools could reveal unseen issues. Potential for AI-powered chat-based support. 44:45 Teaching critical thinking in business decisions. 45:49 Advertising decisions require thoughtful consideration and trade-offs. 51:28 Control obsession, excel at what you do. 01:01:31 Monoculture in messaging platforms stifles free speech. 01:07:53 Leaders must focus on fewer things. 01:08:45 Black Friday predictions are not happening. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.
S1 E30 · Wed, November 15, 2023
E030: Amazon & Meta Join, Authentic Brands Group Welcome Shein, Ridge Launch Travel, Q4 Pulse Check.
25 listeners get 25% off the new Ridge travel range. First come first serve 25 only. Use code: operatorspod 02:12 Apple EU regulation of its App store, Meta resisted compliance, leading to data flow disruption and the subsequent 2021 debacle. Facebook invested heavily in rebuilding data flows and is now strengthening ties with Amazon, a company that Apple has a strained relationship with, as they open up their walled gardens. Shopify is already connected to this network. 09:57 Email and SMS capture important for media buying math, Amazon's walled garden data could be troubling for Facebook ads. 11:31 Is it cheaper to sell on Shopify than Amazon? With changes in media buying and traffic acquisition, it's worth considering. The benefits could be great for brands focusing on products and building a brand, as Facebook becomes a more commerce-driven ad platform. Commerce has been driving a significant portion of Facebook's results. Maybe this is a positive direction to take. 17:17 Global market potential is overlooked in favor of US consumer obsession. Expanding in India or Africa could be a smarter move. 22:43 Convenience drives higher prices. 30:25 Both wholesale and direct sales are successful. Ridge offers new products to wholesalers for 30 days, but Amazon and the website generate the most sales. 40:37 Commerce struggles with discovery online; Shopify has 2 million brands, making it difficult. In contrast, Costco offers a limited selection that attracts buyers. 47:01 The period before Thanksgiving sees strong sales, with anticipation for a successful Q4, despite some concerns about consumer spending. 51:43 Q4 is an opportunity for retailers to clean up their balance sheets by offering deep discounts to move inventory. 56:31 Authentic Brands Group who own Forever 21 partner with Shein to enable better reputation in America and prepare for an IPO. 01:01:03 Ridge special discount for listeners on new travel line. Operators Exclusive Slack: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEY1MVozbThIeDB
Wed, November 08, 2023
E029: DSC Acquisition, ERP, Strategy, BFCM Tips. Plus Operators Are Joined by Sharoon CEO of Fulfil.
[00:02:32] Non-disclosure of data indicates intentional misdirection. [00:03:17] Shopify dominating the e-commerce industry confidently. [00:09:51] Unilever holds minority stake of Dollar Shave Club, why? [00:11:59] End of toxicity surrounding DTC industry acquisitions? [00:15:36] M&A is difficult; deals often fail. [00:20:07] "I wish I said 'I don't know' more." - Mike. [00:22:01] Be direct when asking for a something. [00:26:12] Brands buy multiple software pieces; integration fails. Sharoon. [00:30:32] HexClad's success with Fulfill enables calmness. [00:34:28] Don't implement ERP systems too early. [00:36:29] ERP implementation failures due to being early. [00:44:33] Results-driven manager sets financial objectives and defines success for team. [00:48:07] Leaders need focus, competent teams, and guidance. [00:54:02] Value of OKRs: Aligning leadership, maximizing profit. [00:56:35] Early on, simplicity is crucial for success. [00:59:49] Getting ad credit from tertiary ad networks over BFCM. Operators Exclusive Slack:https://join.slack.com/t/9operators/s... Operators Job Board:https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By:Fulfil.io.https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.
S1 E28 · Wed, November 01, 2023
E028: Future of Chinese Manufacturing, Hello Bello Breakdown, Celebrities as Partners, Luxury Brands
[00:02:48] China: diversifying manufacturing class. [00:03:47] China diversifying manufacturing location. [00:08:52] HexClad considering steel requirement, exploring other manufacturing countries like Mexico, Vietnam, India for future expansion. [00:14:04] Vertical integration, American-made claim, steel tariffs, selling in China; takeaways from Sean China trip. [00:20:47] Hello Bello, just a restructure? [00:22:53] Positive outcome: Resetting cap table benefits Hello Bello. [00:25:23] Celebrity companies facing bankruptcy. [00:29:00] Considering celebrity endorsement. [00:33:44] Alcohol: Celebrity partnerships - worth the risk? [00:37:02] Luxury brands leverage celebrities for desire. [00:39:04] Luxury brands trade on mystique and appeal. [00:44:08] Vibes, campaigns, and luxury fashion brands. [00:45:59] Canada Goose overexposed? [00:51:15] Panzerism: Why do it now? Eliminate distractions, decide better. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.
S1 E27 · Wed, October 25, 2023
E027: Building Houses, Price Sensitivity, Amazing Tech, Growth Teams, Strategic Planning & More
[00:06:00] House building [00:08:52] Price insensitive Canadians eagerly buy everything; friends seek bargains. [00:10:05] Consumerism's paradox: price insensitivity and the deal. Relative happiness and wealth perception amidst inflation concerns. [00:14:32] "Company values customers, rejects external funding - impressive." [00:18:36] Brilliant move: from high street to high-end luxury. [00:21:01] Planning 2024, expanding globally, growing cautiously. [00:25:34] In down markets, control inputs, not outputs. Pay attention to leading indicators. [00:27:11] Profitability concern due to skewed perspective and empathy. [00:32:43] Profit model projects future, helps decision-making. [00:34:03] Stress testing business for various scenarios. [00:39:27] Patience is vital for entrepreneurs' success. [00:43:04] Long-term view, value perception, successful partnership. [00:46:12] Unpredictable future, long-term loyalty with people. [00:49:12] Executive team aligns goals, monitors progress. [00:50:57] Strong product development and growth strategy. [00:55:49] Chief growth officer quarterbacks company's growth. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.
S1 E26 · Wed, October 18, 2023
E026: Consumer Takeovers, AI VS VC, Zuck's Digital & Physical Infusion, Q4, Alo IPO & More
[00:02:20] Impending influx of consumer company takeovers. [00:05:42] VC, SAAS: Destroyed by AI. [00:11:35] Zuck: merging of physical and digital worlds. [00:13:29] Chefs are like rock stars. [00:18:23] Q4 [00:20:48] Unused credit line, positive balance sheet, tax filing. [00:24:53] Dividend recap: profitable enough for large loan. [00:32:19] Alo VS Lulu [00:33:00] Alo IPO [00:38:02] Black Friday to Christmas, consumer behavior compressed. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.
S1 E25 · Wed, October 11, 2023
E025: Q3 Results, Global Growth, Scaling 1-10, Consumer Landscape Speculation, Interest Rates & More
[00:04:00] Q3 recap. [00:15:45] HexClad expected to dominate Q4. [00:26:51] 1-10M business growth. [00:29:51] Scaling requires process, system, team, organization. [00:38:24] Panzerism. [00:47:07] Consumer behavior changes speculation. [00:54:24] Political Predictions and Concerns. [01:00:21] Canada, what's happening? [01:05:34] People are emotional, not rational in consumerism. [01:11:13] Collectables. Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.
S1 E24 · Wed, October 04, 2023
E024: Aggregator Models Thrasio, Diversification, Ecom Acquisitions, Brand Value Longevity & More
[00:03:09] Discussion on Thrasio and holdco model. [00:03:42] Thrasio's business model: acquisition, consolidation, profit. [00:07:36] Flawed aggregator investment thesis; only public markets. [00:13:06] Leveraging media machine, scaling brands on Amazon. [00:15:10] Value-driven growth on Amazon requires synergy. [00:20:01] Holdco and conglomerates have valuable characteristic. [00:23:09] Hesitant about holdco, distractions and lack of diversification. [00:26:11] Leaders must avoid shiny object syndrome. [00:28:26] Acquiring brands, liking consumers, admiring conglomerates. [00:33:33] Leading, team, pioneer, models, human element, business. [00:38:45] LVMH: European brands show patience, longevity. [00:41:40] Technology enables quick scaling but also quick downfall. [00:44:32] Limited revenue growth, questioning the pursuit of doubling. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.
S1 E23 · Tue, September 26, 2023
E023: Cashback Tactics, Growing Categories, Taking on Incumbents, 2024 Ecom Headwinds & More
00:02:58 Amex loyalty, payment issues, scaling challenges summarized. 00:07:50 Scaling business, focus on enterprise value. 00:13:18 Recommended credit cards. 00:18:36 Consumer brand focuses on lifestyle, not cookware. 00:23:52 Drinkware becomes fashion for scale. 00:31:59 Importance of nimbleness and avoiding conventional wisdom; concern over plastic water bottle sales. 00:35:03 Companies crush traditional playbook, adapt, pay attention. 00:47:18 Loan repayment implications. 00:54:15 Conference: Less salesy, more value added. 00:55:18 All in summit debrief. 01:00:44 LA not good for running or events.Operators Exclusive Slack:https://join.slack.com/t/9operators/s...Operators Job Board:https://operators.niceboard.coIn the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.Powered By:Northbeam.https://www.northbeam.io/Sendlane.https://learn.sendlane.com/operatorsFulfil.io.https://bit.ly/3pAp2vuVisit Our Website: https://www.9operators.com/Follow us on Twitter:Sean (Host) https://twitter.com/SeanEcomJason (Host) https://twitter.com/JasonPanzerMatt (Host) https://twitter.com/mbertulliMike (Host) https://twitter.com/mikebeckhamsmFinn (Producer) https://twitter.com/finn_radfordNorthbeam (Partner) https://twitter.com/northbeamFulfil.io (Partner) https://twitter.com/fulfilioSendlane (Partner) https://twitter.com/SendlaneWe Rise Together.
S1 E22 · Wed, September 20, 2023
E022: Full House of Operators. Growth Targets, Differentiation, Role of a CEO, Trending News & More
[00:05:17] Setting growth target, big partnerships, HexClad, expanding customer base [00:10:38] Mayhem, slow hiring, key hires, delegating. Getting there. [00:14:39] Digging into valuable MMM Media Mix modeling. [00:15:33] Leading with empowered, talented individuals for success. [00:20:13] Leadership has different layers and responsibilities. [00:22:45] Scheduled days with themes for different tasks. [00:29:07] Enterprise sales team in Lomi, unusual in DTC. Coach communicator, politician. Love consumer, retail. In the weeds. Small team, Seal team. Love product, visuals, culture. Love consumer. [00:31:30] Teaching principles, abstraction, and leadership principles. [00:34:37] Working on initiatives, being a shrink. [00:39:43] No premium spices, go for HexClad. Ideas? [00:43:06] Roadmap, optimization, brand, distribution, inconsistency, frustration. [00:47:56] Shortage of competent operators in business competition. [00:50:52] Socks, jewelry, and targeting niche audiences. [00:53:47] Upcoming events, podcast, and supportive community. [00:58:16] Shopify impresses by partnering with Amazon. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.
S1 E21 · Wed, September 13, 2023
E021: Operators Q&A: International Expansion, Pivoting & Adaptability, Organic Content & More
[00:00:00] Unexpected encounter leads to golf opportunity. [00:10:11] Perceived limit low, raising organic reach cap. [00:14:41] Organic versus paid scaling: a dual challenge. [00:18:36] Marketing and product need different approaches. [00:27:57] Getting in front of customers is crucial. HexClad initially focused on demonstrations in Costco, then shifted to online ads. Media Mix modeling is valuable for growth. [00:35:02] Expanding market internationally, starting with Amazon. Opportunity for growth in Europe, Canada, Mexico. [00:39:12] Ridge has localized websites for international customers. [00:47:08] Scale determines effectiveness of marketing strategies. [00:53:20] Be skeptical, debunk everything, question conventional wisdom. [00:57:44] Intelligence embraces being wrong and fluid. [01:00:52] Ridge's LTV problem will be solved. [01:06:31] Conflict in business partnerships can be beneficial. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.
S1 E20 · Wed, September 06, 2023
Episode 020: Mastering The Art of Product Licensing. A Deep Dive Conversation With The Operators.
[00:02:56] Licensing: Mickey Mouse, NFL, big IPs. Structured how? [00:04:29] Territories, channels, products, royalties: Licensing essentials. [00:07:43] Licensing creates revenue and limits competition. [00:11:53] 'PhD' levels discuss brand collaborations, licensing agreements. [00:14:03] Two layers: IP in licensing agreements, risks. [00:18:08] Licensing expands brand through partnerships and products. [00:23:56] Look beyond obvious licenses for brand partnerships. [00:27:40] Licensing intersects our business through relationships and influencers. [00:35:17] Using targeted marketing to attract licensing agreements. [00:41:15] Licensing risk is high due to inventory. [00:46:34] Sales spike, infrastructure key for success. Licenses drive future growth. [00:49:09] Licensing deals simplify agreements for unique products. [00:52:50] Licensing legitimizes business, pays for association. Win-win relationships rare. Invest, start small, learn, then grow. [00:57:19] Long term perspective crucial for success. Operators Exclusive Slack:https://join.slack.com/t/9operators/s... Powered By:Northbeam.https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Fulfil.io.https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeamFulfil.io (Partner) https://twitter.com/fulfilioSendlane (Partner) https://twitter.com/Sendlane
S1 E19 · Wed, August 30, 2023
E019: Building Business Moats: Strategies, IP, Competitive Advantages, Knowledge, Patents & More
00:02:22 Consumer businesses need competitive advantages for success. Building scale and expanding into new categories give companies an edge. Limited moats exist for consumer products as network effects are often absent. Scale brings cost and exploration benefits that smaller competitors lack. Strategic decisions should align with the business. IP, policy, and contract modes are crucial elements for success in the waste management industry. Legislation and unique supply chains create barriers for imitation. 00:08:42 Capitalism drives manufacturing to China, causing IP violations. 00:12:22 IP without prosecution is worthless; expensive legal actions are necessary to protect it. 00:18:00 Growing businesses easier, defensibility harder. Licensing as a powerful strategy for growth. 00:27:05 The DTC world needs more than just a great product. User experience and packaging are not enough. Competitive advantage comes from IP and inherent knowledge. 00:31:36 Three modes: experience, money, relationships. Impact on business. 00:38:01 Invest in different sizes, more inventory, physical assets. 00:42:44 Encourage strategic thinking to ensure success. 00:47:53 Switzerland and Comanches: hard to invade. Moats are essential. 00:56:05 Nespresso: Impressive business model and success. 00:57:39 Staten Island scam almost cost millions. Be vigilant. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... The Sendlane event is SOLD OUT. 10 tickets remain. To win one for FREE join the slack above and Message Jimmy Kim. First 10 to do so will win a ticket. Operators Job Board: <a href="https://www.youtube.com/redirect?event=video_description&redir_to
S1 E18 · Wed, August 23, 2023
E018: How To Price Your Products. A Deep Dive Special.
[00:02:23] Close relationship with Callaway and Travis Matthew. Topgolf is future of company. [00:05:54] Late to market, focused on value. [00:08:33] Cost Plus pricing: Calculate costs, add markup. Weaknesses: Customer perception, competition's pricing. [00:13:32] Extensive price history, AOV increase, wallet market. [00:15:02] Gucci wallet: affordable gift with high demand. [00:18:39] Affordable premium product, strong email deliverability. Exceptional. [00:21:44] Pricing strategy: gross margin, cost optimization, discounts. [00:25:38] Failed auction website experiment reveals psychological pricing. [00:29:49] Differentiation is key in pricing strategy. [00:33:46] Audit costs and lack of systems explained. [00:37:42] Price psychology and price buckets are important. A Dutch auction maximizes revenue. Consider industry-specific price buckets for better pricing. [00:42:18] Supply and demand is real, price affects demand. Testing pricing can be helpful. Successful retailers discount. Higher pricing acquires fewer customers. Luxury brands target fewer customers. Understand who you're trying to talk to. Pricing drives customer acquisition. Lower prices can introduce people to a brand. [00:48:14] Surviving middle market through omnichannel pricing. [00:49:56] Multiples mean nothing. Factors: growth, profit, sector, supply, demand. [00:53:57] Zimmerman sold for $1.6 billion, impressive. The importance of actual money in deals. Value determined by what someone pays. [00:57:47] Think like competitors, know your value, sell. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.
S1 E17 · Wed, August 16, 2023
E017: How Do You Build Brand Equity? A Deep Dive Special With The Operators.
00:01:44 Trade show booth laughter fuels brand motivation. 00:03:57 HexClad's successful brand building and growth. 00:11:02 TAM size: average; acquiring millions of new customers a year; need to go international, focus on repeat rate; think about true servable market; brand equals capital B brand; need a functional product, fashion game is cyclical; Dyson and Apple as examples. 00:13:52 Great brands start with superior functional improvement. 00:22:12 Brand emote, invest in functional over fashion. 00:27:40 Consistency is key in building a brand. 00:29:28 Affordable pricing, experienced team, good deliverability. Impressive trajectory, strong NPS score, organic growth. 00:36:05 HexClad redefined and dominates its category. 00:38:11 Defy gravity: Spend less, increase sales. 00:42:23 Start business in industry with low scores. 00:46:05 Elon Musk: A generational builder having fun. 00:47:55 Elon buys social media network, leveraging network effects. 00:51:00 Different opinions on brand, few exceptions. 00:54:52 Infer. Lomi. Cute name from dirt. 00:57:48 Embrace disagreement. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.
S1 E16 · Wed, August 09, 2023
E016: Ridge's CMO Connor Joins, Using Agencies, Launching Products, Monetising Your Audience & More
[00:03:57] Questioning the relevance of the media spend model. [00:10:23] Innovative ad agency with flexible payment plans. [00:13:23] Amazon advertising, agencies can be helpful, learn first. [00:18:02] "Not a great salesperson, let's talk about work." [00:24:41] Agency red flags, client tenure, trusted agencies. [00:31:35] Partnerships with aspirational brands can be beneficial. [00:38:54] Media-commerce combo: content and brands unite. [00:49:13] Launching products [00:59:53] Newness makes marketing easier and improves sales. [01:07:24] Broad audience appeal, diversified marketing mix. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.
S1 E15 · Wed, August 02, 2023
E015: Kitsch's COO Jeremy Thurswell Joins, Omnichannel Deep Dive, Retail Masterclass & More
https://www.mykitsch.com/ Jeremy: https://twitter.com/JeremyThurswell?s=20 [ 00:03:12 ] Kitsch backstory [ 00:12:14 ] Unintentional business success, Faire platform adoption. [ 00:15:44 ] Omnichannel success, importance of D2C, event announcement. [ 00:24:51 ] Omnichannel strategy targets incremental customer acquisition. Channel conflict creates internal tension and challenges. [ 00:29:58 ] Physical retail needs unique products for success. [ 00:35:54 ] Maximizing physical retail space is crucial. [ 00:45:19 ] Think omnichannel, section in store, product breadth. [ 00:47:59 ] Set up a shelf, see what it looks like. [ 00:52:17 ] D2C dictionary: wholesale, specialty, mass market, club, convenience, independent. [ 00:59:17 ] Wholesale strategy: advantage of independent retailers. [ 01:05:16 ] Building credibility leads to trust and success. [ 01:08:33 ] Keurig strategically expands brand through targeted distribution. [ 01:13:53 ] Retail varies by environment, attracting different customers. Walmart values driving new customers, while big retailers aim to appeal to a broader income range. Ulta is popular with Gen Z and launching new products there is desired. Each retail environment requires expertise and a big-picture view. Limited physical space in retail adds value for strategic partnerships. Retail provides consistent revenue and margin consistency. Margin compression can be challenging for retailers. Contracts are pre-negotiated. [ 01:19:21 ] The struggle with antiquated infrastructures. Whole F
S1 E14 · Wed, July 26, 2023
E014: The Operators Focus on Culture. Hiring Unconventionally, Paying Top Talent, Meetings, Values.
[00:02:59] Unconventional hiring strategy: trust-based recruitment success. [00:05:11] CEO Jeff runs the business day-to-day, while the Matt focuses on product and marketing. Trust is crucial for high-performance teams. Trust is built through interactions and time. Hiring someone in a leadership position requires trust. [00:10:58] Recruiter found experienced operator for venture fund. [00:13:19] Profits interest for celebrities, no shares. Need VP-level protege. Compensation and thoughts on 300k? [00:17:02] Unique advantages attract top talent, not just money. [00:22:24] Culture-driven team with focus on results. Hesitant about expanding meetings and remote work. [00:30:52] Culture impacts meetings. Record them. No agenda, cancel the meeting. [00:31:47] Work culture: meetings, time, collaboration, and trust. [00:37:19] Leadership matters whether remote or in person. [00:39:44] Culture influences performance, but meetings increase with more employees. It's a constant balancing act. [00:41:57] Values and consistency are key to success in an organization. [00:46:24] Work expands to fill time: reduce it. [00:51:07] Set time limits, make decisions, move forward. [00:53:03] Positive feedback on a great idea. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.
S1 E13 · Wed, July 19, 2023
E013: Prime Results, Hiring Execs, China, Ecommerce Health, Investing, Panzerism & More.
00:02:17 Amazon's Prime Day exceeded expectations, with some sellers reporting significant increases in sales compared to normal days. 00:25:47 Factors affecting success: marketing, forecasting, costs, logistics. Favorable exchange rate benefits importing. American consumers healthier than China and Europe. E-commerce competition increasing. 00:31:53 Difficulties in China's business environment due to COVID-19 and currency exchange rates. 00:33:34 Retailers push back on price increases. China's impact on market and competitiveness. 00:40:17 China's reliance on food imports grows, manufacturing jobs shift to Vietnam and Mexico, challenging future ahead. 00:46:36 Real estate buyers ignore prices with Chinese money. 00:51:14 Time kills all deals; keep momentum. 01:00:50 My focus jumps around for urgency. 01:06:34 Investing in distractions won't grow net worth. 01:12:42 Exceptions: relational opportunities and watchlist investments. 01:18:50 Finance history: financialization dominates, private equity profits. 01:21:22 Operate your own business, bet on yourself. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.
S1 E12 · Wed, July 12, 2023
E012: Twitter vs Threads, Prime Day Deal/No Deal, Definitive COGS, Margins, Profit Per Day & More
00:02:53 Bet against Zuckerberg? No. Killed Snapchat and Twitter. Sean is bummed about rebuilding social graph on threads. 00:06:58 Twitter's alienation may lead to new communities. 00:13:19 June highlights: suffering and key metrics discussed. CAC target achieved, sales up 100% with 20% lower CAC. North Beam saved the business. 00:16:21 Approach to Prime Day has changed, no major discounts. 00:20:31 Prime Day: margins, discounts, customer behavior. 00:26:09 Million-dollar accounting costs lead to a failed audit. 00:32:47 Wholesale shipments, chargebacks, accounting nightmare, ERP, profit per day, optimize for dollars. 00:36:59 "Have a plan, avoid reckless spending." 00:44:12 Email and SMS are commodity services. SendGrid is commonly used for sending emails. Shopify is not a commodity service. Winning in commodity services requires price and service. 00:47:37 Minimize COGS, focus on key financial P&L. 00:52:58 Different pricing approaches in DTC and retail. 00:57:23 Brand creates monopoly and determines value. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.
S1 E11 · Wed, July 05, 2023
E011: Choosing The Right Business, Communication, AI Commerce, Entrepreneurial Experience & More
[00:04:45] Returns fraud website exposed fraudulent refund practices. [00:09:19] NetSuite as a fulfillment solution didn't work for us. We chose Fulfil.io. [00:12:35] Alex had a successful exit selling Morning Brew. He started an outdoor game called The Plunge but decided to shut it down due to the small market size and the difficulty of the game. [00:17:18] Expertise lines up, network successful. No consumer business. [00:22:14] Evercore is a bad bank, Goldman is good. Love winning or love consumer? Choose wisely. [00:27:23] Northeam gives us warm fuzzies with spending. [00:36:58] Competitive advantage: brand, knowledge, teams, systems. [00:38:17] Summarizing the need for effective communication in a growing organization. [00:43:20] Sendlane is better than Klaviyo. [00:46:01] Panzerism: Get to the point fast. [00:49:54] Separating brand and business, Overstock.com triumphs. [00:55:15] Interest rates rising, dry powder and capital calls. [01:02:14] Limiting new ventures due to Ridge's success. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.
S1 E10 · Wed, June 28, 2023
E010: Katy Mimari Founder & CEO of Caden Lane in Conversation With The Operators & More
Katy’s incredible story, Caden Lane. (02:16) The problems with wholesale retail. (18:50) Growing to 30m as the only executive. (23:30) The C word bump (29:00) Walking away from 100M (36:15) Selling to PE (38:13) Boosting LTV at scale (45:00) Panzerism (51:45) Dealing with negativity (54.00) Identity TAM (01:13:00) In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Check out Katy's brand: https://cadenlane.com/ Join our exclusive Slack group for brand owners and operators: https://join.slack.com/t/9operators/shared_invite/zt-1wdex39hh-p1zIxOP6GrvqOo1dWq3zUA Powered By Northbeam.https://www.northbeam.io/ Each of the 9 figure operators uses Northbeam to measure everything and scale everywhere. Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Show TwitterSean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam We Rise Together
S1 E9 · Wed, June 21, 2023
E009: Mehtab Karta, META Cheat Codes, Financing, Panzerism, Covid, 13-week Cash Flow Model & More.
How to not pay your META creditors? (01.11) Mehtab intro (02.27) Financing eCommerce (17.40) Was Covid actually good for business (37.57) Value propositions (47.55) 13-Week Cash Flow Model (01.05.00) Rules for Managing Your Business (01.08.00) In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Powered By Northbeam. https://www.northbeam.io/ Each of the 9 figure operators uses Northbeam to measure everything and scale everywhere. Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Show Twitter Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam We Rise Together
S1 E8 · Wed, June 14, 2023
E008: Meta Summit Recap, Marketing Complexity, Perfectionism, Action vs. Inaction Bias, & More
In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Powered By Northbeam. https://www.northbeam.io/ Each of the 9 figure operators uses Northbeam to measure everything and scale everywhere. Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Show Twitter Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam We Rise Together
S1 E7 · Wed, June 07, 2023
E007: Luck & Timing, Our Worst Investments, Product Diversification, Facebook Conspiracy & More
(01:15) The role of luck in success (04:25) Time in the game matters (08:45) Worst things we've done as a business (09:30) Sean- It got legal (10:50) Matt - Shut it down (16:15) Two hero products confuse pixels (20:00) Jason - Driving garbage traffic (25:00) HexClad product diversification (27:30) Homepage takeovers suck (30:30) Advertising diminishing returns (33:50) Facebook scammers (38:15) Facbook - BOF, MOF or TOF (46:19) Amazon advertising inefficiencies (01:05:21) Mike - Worst business bets In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Powered By Northbeam.https://www.northbeam.io/ Each of the 9 figure operators use Northbeam to measure everything and scale everywhere. Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radfordNorthbeam (Partner) https://twitter.com/northbeam We Rise Together
S1 E6 · Wed, May 31, 2023
E006: Marty Wholesome Goods, De-Risking Talent, Data & Testing, Gamers, Panzerism, Prime Day & More.
Marty Sullens. Managing Partner at Wholesome Goods. Twitter: https://twitter.com/Sumohax0r (03:20) Intro (04:16) Marty Story (09:35) Wholesome Goods Structure (18.30) Building your own data models (25:26) Healthy abrasion (32:20) Unicorn role (41:53) Panzerism (50.00) Hire Gamers (59:00) Prime day knowledge drop In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Powered By Northbeam. https://www.northbeam.io/ Each of the 9 figure operators use Northbeam to measure everything and scale everywhere. Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Show Twitter Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam We Rise Together
S1 E5 · Wed, May 24, 2023
E005: Attribution Modeling, Branding, Panzerism, Company Acquisition, Ridge Regrets & More.
Attribution modelling (MER, mixed media) (03:30) Branding (Simple Modern) (19:00) Klaviyo (25:00) Panzerism (35:00) How most brands are sold (38:00) Ridge Regrets (51:00) In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Powered By Northbeam. https://www.northbeam.io/ Each of the 9 figure operators use Northbeam to measure everything and scale everywhere. Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Show Twitter Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam We Rise Together
S1 E4 · Wed, May 17, 2023
E004: Organisational Structure, Taking Vacations, Panzerism, Negotiation, TV Advertising & More. (Listen until the end, it's worth it).
Powered By Northbeam. https://www.northbeam.io/ Each of the 9 figure operators use Northbeam to measure everything and scale everywhere. Show Breakdown: Intro ( 00:54 ) Org structure ( 02:09 ) Panzerism ( 33:25 ) Negotiation ( 36:36 ) Taking vacation ( 39:11 ) Buying TV Advertising ( 48:20 ) Special Bonus (Stick around until the end. It's worth it) Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Show Twitter Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFF
S1 E3 · Wed, May 10, 2023
E003: People Cost, Panzerism, Asymmetric Risk, Shopify Layoffs, Flexport & More.
(2:13) Operators intro (5:15) Revenue and People Cost (18:00) Panzerism - work hard (26:15) Asymmetric Risk (40:18) Shopify Layoffs (52:00) Flexport and Logistics Powered By Northbeam. Each of the 9 figure operators use Northbeam to measure everything and scale everywhere. Visit Our Website: ⁠ https://www.9operators.com/⁠ Follow us on Twitter: Sean Host: https://twitter.com/SeanEcom Jason Host: https://twitter.com/jasonpanzer Matthew Host: https://twitter.com/mbertulli Mike Host: https://twitter.com/mikebeckhamsm Finn Producer: https://twitter.com/finn_radford Show: https://twitter.com/9operators NorthBeam: https://twitter.com/northbeam
S1 E2 · Wed, May 03, 2023
E002: Should consumer brands be public, Strategy for 2023, When to use 3PL, Being a CEO & more
(3:00) Strategy at HexClad for 2023 (7:00) Ridge. Are you pushing for growth or preparing for growth (10:00) HexClad. What is your future of fulfilment and ops (11:00) Ridge. Your experience with 3PL (19:00) Proactive vs reactive strategy and action (38:00) Digging into consumer IPOs (01:01:00) 2023 strategy for Matt Powered By Northbeam. Visit Northbeam Each of the 9 figure operators use Northbeam to measure everything and scale everywhere. Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Northbeam (Partner)⁠ Show Twitter Sean (Host) Jason (Host) Matt (Host) Mike (Host) Finn (Producer)
S1 E1 · Wed, April 26, 2023
E001: Welcome to The Show, Bootstrapped VS Venture, Salary & Distributions, How Much Lawyers Make, The Value of Bankers, Sharing is Powerful. Featuring Our Fourth Host Mike Beckham.
In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Powered By Northbeam. Visit Northbeam Each of the 9 figure operators use Northbeam to measure everything and scale everywhere. Join our newsletter Record a question or shoutout for the show Request to join our exclusive Facebook group Visit Our Website Follow us on Twitter: Show Twitter Sean (Host) Jason (Host) Matt (Host) Mike (Guest) Finn (Producer) Northbeam (Partner) Show Breakdown Part 1: Introduction to the podcast and its purpose Discussion about entrepreneurship and why it's important Introduction of the guests and their backgrounds Part 2: Discussion about the importance of customer feedback Importance of pivoting in business How to deal with criticism and rejection Part 3: The role of authenticity in business and building a brand The importance of understanding your market and competitors Strategies for scaling a business Part 4: Discussion about raisi
Trailer · Tue, April 25, 2023
OPERATORS (Trailer)

OPERATORS

E109: Will Sold 100 Million Protein Bars

E108: The SMS Kingpin

E107: Tips for Impending Doom

E106: The Tariffs Emergency Episode

E105: How to Define Your Customer Profiles with Sarah Levinger

Highbeam x Operators

E104: Operators Assemble

E103: Data is a business problem, not just a marketing problem.

E102: Fortunes are made in recessions

E101: Never Waste a Crisis

E100: Harley on Operators

E099: The 10 year overnight success with David Segal

E098: The LTV Trap: Escape Your Broken Business Model

E097: Scientist to Entrepreneur

E096: Content Creation & Brand Storytelling

E095: Tariffs.

E094: Big Business, Big Challenges: Mastering Resource Management.

E093: Managing High Performance Teams.

E092: Markets, Conferences, Growth & Optimism.

E091: Passport Acquires Brand Access

E090: The Bentist - 7.42M Subscribers

E089: “The acceleration we’ve been waiting for” - Paul from BK Beauty

E088: Thrive in '25

E087: Can you ever bet against Zuck?

E086: Mike's New Brand: Introducing Trevi

E085: AppLovin and TV ads

E084: BFCM Pulse Check

E083: Curtis Matsko: Operators X Portland Leather Goods

E082: Election Tariffs?

E081: Business Debt

E080: Boardroom to Playroom

E079: The Pro’s and Con’s of being a CEO

E078: Going Global

E077: In Conversation with the Candy King

E076: Ecommerce Comeback

E075: Purpose Driven Business

E074: Growth hacking profit with Mehtab

E073: How to Manage Your Wealth

E072: Why You Shouldn’t Run a Sweepstakes, Holiday Season Advertising, Temu’s Earnings & More

E071: Catching up with Austin

E070: The Risks and Rewards of Hypergrowth

E069: How to run sales like a 9-figure brand

E068: Taylor Holiday - Part 2

E067: Taylor Holiday - Part 1

E066: Special guest episode with the founder & CEO of Flexport Ryan Petersen

E065: Capital, Investment & Politics

E064: Manage your time like a 9-figure CEO

E063: Part 2: How to build resiliency into your business

E062: Special Guest Episode: Growth Marketing Ft. Sarah Carusona

E061: Part 1: How to build resiliency into your business

E060: Defending Your Time, Standing for Something, HexClad Super Bowl Ad & More!

E059: Meta, Consumer Sentiment & Be a Cockroach!

E058: The Secret to Ecommerce Success? The Human Factor

E057: Operators in Session with Cherene Aubert

E056: 9-Figure Brand Health Check

E055: The AI Takeover, Formal Education Decline, Ecom Tech Disruptions & The Future of Employment

E054: TikTok and Cool Brands

E053: Temu & Politics

E052: Connor Rolain: Marketing Tactics, Product Expansion, Creative Operations, Growth Team & More

E051: Workload Strategy, Personal Finance, Q1 Recap, Liquidity & More

E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion

E049: Connor from Ridge: Artificial Newness, Channel Activation, Content Planning, Pricing Strategy

E048: Roman Khan: Buying and Growing DTC Companies

E047: DTC Hardships, Amazon Fees, Klaviyo Agency Move & More

E046: Ridge Retreat, Measuring Brand Awareness, The Rising Cost of Advertising & More.

The Ridge X Marques Brownlee Partnership: A Deep Dive

E044: January retail sales, Yeti’s earnings, Shopify’s Q4 & More

E044: January retail sales, Yeti’s earnings, Shopify’s Q4 & More

E043: Shopify's price increase, Tapestry's earnings, TikTok as a marketing platform & more

E042: January Performance, International Thoughts, Sean's Challenge, Conditioning Customers & More

E041: Competitors, Avoiding Imitation, Red Ocean Strategy, Timing Expansion, Hero Products & More

E040: Merchandising Deep Dive

E039: Creative, Top Of Funnel, Productivity Hacks, Delegation, Brand Performance & More.

E038: The Inventory Deep Dive.

Operators Bonus Episode - The Sendlane Panel Event

E037: 2024 Planning, How Ridge Launched Watches, Move Back To Bootstrapping, CEOs Just Write & More

E036: The Big Debate: Remote or Office? Featuring Steven CEO of Cuts Clothing VS Sean CEO of Ridge.

E035: 2024 Marketing Predictions, December Sales Check, Marketing Mix, US Economy & More

E034: Seans Skill Tree Framework, Personal Finance, Ad Efficiency at Scale, Avoiding Emotional bias