The $100 MBA Show
Awarded Best of iTunes, The $100 MBA Show is a podcast where you simply get better at business with our practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want. Omar Zenhom (@TheOmarZenhom) shares some of the best lessons, concepts, examples and insights from inside The $100 MBA training and community. Omar also calls upon some of the industry's top experts as guest teachers on the show. Again, no backstories or promotions, just solid business lessons from the best in the game.
Mon, March 31, 2025
MBA2605 How to Turn a Business Failure Into a Major Success
Ever wondered how successful entrepreneurs turn major setbacks into game-changing wins? Or how they manage to turn business flops into building blocks for success? If that sparks your curiosity, today’s episode is exactly what you need. Join Omar as he gets real about the struggles and setbacks on his entrepreneurial journey. From a failed podcast launch to a fumbled course creation, he didn’t just survive—he thrived. In this episode, Omar shares how those missteps fueled the creation of this award-winning podcast and the game-changing SaaS, WebinarNinja. Packed with actionable insights, you’ll learn how to dissect failures, make smart pivots, and turn challenges into golden opportunities. Plus, get inspired to embrace failure as a crucial part of your journey to success. Don’t wait—tap that play button above and discover how to turn your failures into your biggest wins yet! MBA890 Must Read: The Hard Thing About Hard Things by Ben Horowitz Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2605 How to Turn a Business Failure Into a Major Success appeared first on The $100 MBA .
Fri, March 28, 2025
MBA2604 How to Sell Online Courses With No Audience in 2025
Thinking about creating an online course but feeling stuck because you don’t have an audience? Think you need thousands of followers to make it work? Well, think again, because Omar’s breaking it all down in today’s episode. He shares creative ways to sell online courses in 2025—even if you’re starting from absolute zero. Omar gives you a solid game plan and he throws in some personal stories and proven methods to help you get those first sales rolling. This isn’t just about creating content—it’s about building something people are excited to buy. Ready to turn your course dream into reality? Hit that play button at the top of the page and let Omar guide you step by step. It’s time to make those teaching goals happen sooner than you think! Own Your Job – 3 Days of 3 Hours Live Online Training This event is over. Sign up to our newsletter to be notified of the next one. Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2604 How to Sell Online Courses With No Audience in 2025 appeared first on The $100 MBA .
Wed, March 26, 2025
MBA2603 Q&A Wednesday: I’m dead broke! What do I sell?
Feeling stuck, wondering what you can possibly sell with zero cash? Ever thought about how people go from having nothing to building profitable businesses from scratch? Hank had the same question, and in this Q&A episode, Omar dives in to share some answers. Omar talks about his own experience of being flat broke and explains how selling your skills, time, and expertise can be the way out. From freelancing and consulting to leveraging your existing network to land that first paying client, he breaks down practical steps that cost nothing to get started. Curious to learn how to start making money with no capital? Just hit that play button at the top of the page and let Omar guide you through turning what you already have into real income. It’s time to take action, one customer at a time! To submit your questions, visit 100mba.net/q . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2603 Q&A Wednesday: I’m dead broke! What do I sell? appeared first on The $100 MBA .
Mon, March 24, 2025
MBA2602 How to Grow an Instagram Account in 2025 (Even if you have 0 Followers)
Think it’s too late to grow your Instagram from scratch? Wondering if the platform is still worth your time for business? If you’ve been asking yourself these questions, this episode is exactly what you need to get started. Omar’s here to share the step-by-step system he used to take his Instagram from a humble 300 followers to almost 100,000 in under a year. He’ll show you how to create content that adds real value, use engaging storytelling to keep people hooked, and stay consistent to work with Instagram’s ever-changing algorithm. From eye-catching hooks to smart content strategies, you’ll learn proven tactics to stand out—even with all the competition out there. Ready to take the plunge? Hit that play button at the top of the page and get ready to transform your Instagram game. Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2602 How to Grow an Instagram Account in 2025 (Even if you have 0 Followers) appeared first on The $100 MBA .
Fri, March 21, 2025
MBA2601 How to Actually Make Money Online: A No-BS Guide
Wondering what it really takes to make money online? Sick of hearing about get-rich-quick schemes that only make someone else richer? If you’ve ever wanted to know how to spot scams and focus on legit ways to build an online business, this episode’s got your back. Omar breaks it down in a straightforward, no-nonsense way, cutting through the myths and hype about making money online. He shares the key skills and effort it takes to succeed, highlights red flags to avoid scams, and walks you through three low-risk business models you can start right away. You’ll get the real scoop on how understanding your market and sharpening your skills can help you build a business that actually works. Ready to level up? Hit play at the top of the page and dive into this practical lesson that keeps it real. Let’s do this! Download the Escape Plan here: Worksheets Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2601 How to Actually Make Money Online: A No-BS Guide appeared first on The $100 MBA .
Wed, March 19, 2025
MBA2600 Q&A Wednesday: Is it Worth it to Start a Podcast in 2025?
Thinking about diving into podcasting but not sure if it’s worth it these days? Barry’s been wondering if the market’s too crowded for his unique perspective—maybe you’ve had the same question. Don’t stress, though—you’re in good company. This episode with Omar keeps it real, explaining why podcasting is not just surviving but thriving in 2025. He shares the hidden perks most people overlook and some killer strategies to help you crush it as a podcaster. From forging deep connections with your listeners to building your network at warp speed, it’s jam-packed with solid, no-fluff advice to get you on track. So, curious why starting a podcast might just be a genius move? Hit play up top and soak in the tips that could totally change how you connect with your audience. No pressure, but this could be your next big thing. To submit your questions, visit 100mba.net/q . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2600 Q&A Wednesday: Is it Worth it to Start a Podcast in 2025? appeared first on The $100 MBA .
Mon, March 17, 2025
MBA2599 Extended Interview: Yuri Elkaim- From Professional Soccer Player to Multi-Million Dollar Business Coach. How To Get Unstuck & Grow Your Business.
Ever wondered how someone goes from being a holistic nutritionist, pro athlete, and best-selling author to a multimillion-dollar business coach? And all while overcoming personal health struggles? It’s a seriously inspiring journey. In this interview, Omar dives into the story of Yuri Elkaim, the founder of Healthpreneur. Yuri shares how his unique background and challenges helped shape his strategies, letting him guide businesses to grow from six to seven figures. He’s all about breaking through barriers, really understanding clients, and building businesses that thrive. Ready for some game-changing advice? Just hit that play button at the top of the page to get started. It’s packed with practical tips and insights to help turn your business dreams into a reality! Visit Yuri’s website: Healthpreneur® Follow Yuri on Instagram: @healthpreneur Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2599 Extended Interview: Yuri Elkaim- From Professional Soccer Player to Multi-Million Dollar Business Coach. How To Get Unstuck & Grow Your Business. appeared first on The $100 MBA .
Fri, March 14, 2025
MBA2598 Don’t Become a Famous Influencer. Get Rich Instead.
Ever wondered if chasing fame can really boost your bank account, or if there’s a smarter way to get rich? Are you curious if becoming a social media influencer is really worth it, or if there’s a better route to achieving your business goals? If these thoughts have crossed your mind, you’re about to get some much-needed clarity. In today’s lesson, Omar breaks it all down. He dives into why aiming for fame might be taking you off track from your financial goals and why focusing on smart business strategies is where you should be putting your energy. You’ll learn how to attract not just followers, but real, paying customers, and get some actionable steps to build a business that’s rich in value — and maybe your wallet too. Ready to see where real success lies? Hit that play button up top and discover how to prioritize profit over popularity in your entrepreneurial journey. Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2598 Don’t Become a Famous Influencer. Get Rich Instead. appeared first on The $100 MBA .
Wed, March 12, 2025
MBA2597 Q&A Wednesday: How Do I Sell More Online Courses?
Having a tough time boosting sales for your online course despite all your marketing efforts? Wondering if there’s a more reliable way to turn leads into paying students and finally see those sales numbers climb? Well, you’re about to discover the missing link in your strategy! This question was sent by Mary, and in today’s lesson, Omar shares how to set up effective sales systems to skyrocket your online course sales. You’ll get to dive into three powerful sales systems that can turn interested leads into loyal students. From high-effort, high-reward live launches to automated evergreen strategies, Omar lays out each system, helping you figure out the best fit for your goals, resources, and style. It’s more than just marketing; it’s about crafting an experience that educates, builds trust, and triggers those “aha!” moments for your students. Get started now, and watch your course sales soar! Hit play at the top of the page to dive into this lesson packed with value. To submit your questions, visit 100mba.net/q . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2597 Q&A Wednesday: How Do I Sell More Online Courses? appeared first on The $100 MBA .
Mon, March 10, 2025
MBA2596 The 3 Simple Rules To Start and Grow a Business
Struggling to crack the code on launching and expanding a thriving business? Ever wish you had a straightforward formula to cut through the noise and focus on what actually gets results? If these questions sound like your own, then today’s lesson will be a game-changer for you. Omar shares why creating a valuable product tailored to the right audience is crucial, how powerful marketing can be more effective than having the best product, and why aiming for profitability is essential for sustainable growth. Omar shares actionable insights and personal experiences, turning complex business strategies into digestible steps anyone can tackle. Hit the play button at the top of the page to discover practical ways to implement these rules and set yourself up for success. Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2596 The 3 Simple Rules To Start and Grow a Business appeared first on The $100 MBA .
Fri, March 07, 2025
MBA2595 Can You Start a Successful Business Without a College Degree?
Ever wondered if a college degree is truly necessary to start a thriving business? Are diplomas essential, or can you achieve entrepreneurial success through other avenues? If you’re pondering these questions, today’s lesson is tailor-made for you. In this episode, Omar unpacks the myth surrounding higher education’s role in entrepreneurship. He’ll walk you through how you can kickstart a successful business without a traditional college degree, revealing how stepping into the real world and taking action can often lead to greater results than a formal education. With practical advice on mastering business essentials such as sales, marketing, and finance, you’ll learn how to build and grow your business on your own terms. Hit the play button at the top of the page to discover why action, not a formal education, might be your best path forward. Dive in now and start crafting your entrepreneurial journey without the hefty tuition bills. Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2595 Can You Start a Successful Business Without a College Degree? appeared first on The $100 MBA .
Wed, March 05, 2025
MBA2594 Q&A Wednesday: How Do I Tell My Wife I Want to Quit My Job and Start a Business?
Feeling the itch to break free from your 9-to-5 and start your own business, but not sure how to tell your spouse? Wondering how to navigate this huge conversation, ensuring it goes smoothly while keeping your relationship solid? If so, today’s lesson is just what you need. Omar uncovers a strategic, step-by-step approach to preparing for and executing a pivotal conversation with your partner about leaving your current job to start a business. He shares insights from personal experience and answers Tony’s question, emphasizing the importance of transparency, planning, and inclusion in gaining support from your significant other. You’ll learn how to confidently present your business idea, address concerns, and calculate the risks involved for a seamless transition into entrepreneurship. Don’t let fear hold you back from pursuing your dreams! Hit the play button at the top of the page for an actionable guide. To submit your questions, visit 100mba.net/q . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2594 Q&A Wednesday: How Do I Tell My Wife I Want to Quit My Job and Start a Business? appeared first on The $100 MBA .
Mon, March 03, 2025
MBA2593 Why You Are Stuck & Not Growing Your Business
Is your business feeling like it’s stuck in a rut? Have you tried every external strategy, from adjusting your pricing to refining your marketing funnels, only to find your growth efforts falling flat? If you’re nodding yes, today’s episode might just hold the answer you’re looking for. In this enlightening lesson, Omar reveals why the solution to your business stagnation might not be in the spreadsheets or strategy sessions, but in the reflection you see in the mirror. He unpacks the powerful truth that your mindset could be the biggest hurdle holding you back and guides you through the steps to challenge long-held beliefs and unlock new levels of personal and professional growth. Discover how changing yourself from within can transform your business from the outside. Don’t let another moment pass without taking action to evolve and excel! Hit play at the top of the page and dive into today’s episode. Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2593 Why You Are Stuck & Not Growing Your Business appeared first on The $100 MBA .
Fri, February 28, 2025
MBA2592 How to Make More Money & Scale Your Business by Going Upmarket
Want to take your business to the next level and charge premium prices, but not sure how? Curious about how perceived value can boost your business strategy? If these questions have been on your mind, today’s episode has the insights you need. Tune in as Omar breaks down the strategy of going upmarket—offering high-value, premium products and services. You’ll get tips on leveraging perceived value to enhance customer satisfaction and create a standout brand reputation. Plus, learn about the challenges you might face and how to overcome them while expanding your market reach. Elevate your brand, optimize your offerings, and discover the path to business success. Hit play at the top of the page and dive into this invaluable lesson. Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2592 How to Make More Money & Scale Your Business by Going Upmarket appeared first on The $100 MBA .
Wed, February 26, 2025
MBA2591 Q&A Wednesday: Is It Really Necessary To Differentiate My Service? If So, How?
Struggling to find your competitive edge in a crowded market? Ever wonder if standing out is just a trendy topic or really the key to long-term growth? If these questions have crossed your mind, you’re in the right place. In this episode, Omar brings you a lesson on differentiation in business, inspired by a great question from Kaito. Through real-life examples and insights, you’ll see why differentiation isn’t just a buzzword but a crucial strategy for growth. Whether you have a unique innovation or face multiple competitors, Omar will guide you through simple yet effective ways to make your business memorable and preferred by your target customers. Ready to learn how differentiation can elevate your service? Hit play at the top of the page to dive into this essential lesson. You’ll get practical tips to set your business apart and capture your audience’s attention and loyalty. To submit your questions, visit 100mba.net/q . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2591 Q&A Wednesday: Is It Really Necessary To Differentiate My Service? If So, How? appeared first on The $100 MBA .
Mon, February 24, 2025
MBA2590 The 5 Best Business Books To Read in 2025
What if just five books could transform your business and your life in 2025? Curious about which books could shake up your business game this year? You’re in for a treat, a real one. In today’s lesson, Omar serves up “The 5 Best Business Books To Read in 2025,” spotlighting must-reads like “4,000 Weeks” by Oliver Burkeman and The Psychology of Money by Morgan Housel. These books aren’t just for show—they’re packed with game-changing insights and lessons Omar personally swears by. Ready to transform your business and mindset with these reads? Hit play at the top of the page and kickstart your 2025 with some serious knowledge. Win All Five Business Books! Quick heads-up! Subscribe to our YouTube channel and comment on the video with the book you’re excited to read first, and you could win all five books delivered to your door. “Four Thousand Weeks” by Oliver Burkeman “The Psychology of Money” by Morgan Housel “Shoe Dog” by Phil Knight “How to Get Rich” by Felix Dennis “The Obstacle is the Way” by Ryan Holiday Don’t miss out: subscribe, comment your book pick on the YouTube video, and you might just win all five! Discover all our must-read book reviews at https://100mba.net/bookreviews . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2590 The 5 Best Business Books To Read in 2025 appeared first on The $100 MBA .
Fri, February 21, 2025
MBA2589 Which Age Is Best To Start a Business? Your 20’s, 30’s, 40’s, 50’s, 60’s and Beyond?
Ever found yourself wondering just how much time you should spend on your side hustle to really make it work? Are you juggling a busy lifestyle and unsure if dedicating more hours is the key to success, or if there’s a secret formula to balance it all? If this is your dilemma, you’re not alone, and this lesson is crafted just for you. In this episode, Omar explores the sweet spot of commitment required for your side hustle, breaking down Perry’s question of how many hours you should ideally devote. Through this lesson, you’ll learn to stay consistent, prioritize effectively, and build momentum without sacrificing your sanity. Be sure not to miss out on the action items Omar outlines, helping you turn those hours into impactful progress. Ready to discover how to strike the perfect balance for your side hustle? Hit play at the top of the page and dive into this enlightening lesson. To submit your questions, visit 100mba.net/q . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2589 Which Age Is Best To Start a Business? Your 20’s, 30’s, 40’s, 50’s, 60’s and Beyond? appeared first on The $100 MBA .
Wed, February 19, 2025
MBA2588 Q&A Wednesday: How Many Hours Should I Be Working On My Side Hustle?
Ever found yourself wondering just how much time you should spend on your side hustle to really make it work? Are you juggling a busy lifestyle and unsure if dedicating more hours is the key to success, or if there’s a secret formula to balance it all? If this is your dilemma, you’re not alone, and this lesson is crafted just for you. In this episode, Omar explores the sweet spot of commitment required for your side hustle, breaking down Perry’s question of how many hours you should ideally devote. Through this lesson, you’ll learn to stay consistent, prioritize effectively, and build momentum without sacrificing your sanity. Be sure not to miss out on the action items Omar outlines, helping you turn those hours into impactful progress. Ready to discover how to strike the perfect balance for your side hustle? Hit play at the top of the page and dive into this enlightening lesson. To submit your questions, visit 100mba.net/q . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2588 Q&A Wednesday: How Many Hours Should I Be Working On My Side Hustle? appeared first on The $100 MBA .
Mon, February 17, 2025
MBA2587 Extended Interview: Martin Warner – The Elon Musk of The UK. How to Build and Sell a Business. Make Life Changing Money.
Ever wonder how some folks manage to build and sell a business super fast while raking in impressive profits? Curious about their secrets? You’re in for a treat with today’s lesson! In this episode, Omar invites Martin Warner, often dubbed the “Elon Musk of the UK,” to share his extraordinary journey. With ventures spanning from 3D printing to AI, Martin has mastered the art of building and exiting businesses swiftly and successfully. Discover his strategies, from his groundbreaking exit with BotObjects in just 17 months, to his innovative endeavors with Flix Premier and his latest AI venture. Martin shares his invaluable insights on curiosity-driven innovation, handling data ruthlessly, and the art of storytelling in business. Whether you’re at the start of your entrepreneurial journey or looking to take it to the next level, this episode is packed with actionable insights you won’t want to miss. Click that play button at the top of the page to soak in all the wisdom from Martin’s entrepreneurial adventures. Make sure to check out warpSpeed at https://www.iamwarpspeed.com/en-us and see how it can make your life more productive. Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2587 Extended Interview: Martin Warner – The Elon Musk of The UK. How to Build and Sell a Business. Make Life Changing Money. appeared first on The $100 MBA .
Fri, February 14, 2025
MBA2586 The 7 Habits of Highly Unsuccessful Entrepreneurs (and How to Avoid Them)
Think you’re doing everything right, but still not seeing the business growth you desire? Curious about the habits that might be holding you back from reaching your full potential as an entrepreneur? This episode is tailor-made for you. In today’s lesson, Omar shares the detrimental behaviors and mindsets that can sabotage your progress—habits Omar knows all too well from personal experience. From letting fear call the shots to poor cash flow management, learn how to identify these harmful habits and turn things around. Remember, recognizing these habits is the first step to overcoming them. Make a commitment to work on these areas and watch your business thrive. Hit play at the top of the page and dive into this invaluable lesson. Download the FREE P&L Sheet over at http://100mba.net/templates . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2586 The 7 Habits of Highly Unsuccessful Entrepreneurs (and How to Avoid Them) appeared first on The $100 MBA .
Wed, February 12, 2025
MBA2585 Q&A Wednesday: What Should I Do If a Competitor Copies My Business?
We all dread that moment when we discover a competitor has copied our business, from features to website copy to sales videos. It feels like a personal attack, doesn’t it? But here’s the twist: if you’re doing something right, it’s bound to happen. What should you do when your competitor just straight-up copies your business? Today’s episode has the insights you need to navigate this tricky situation. In this lesson, Omar answers a question from Tony and lays out practical strategies for dealing with copycats in the business world. You’ll learn why being copied can be a sign that you’re on the right track. Whether you’re just starting out or already making profits, this episode will guide you on how to handle competitors who mimic your every move. If you find competitors copying your moves, remember it’s not the end of the world. Click play at the top of the page to discover how to turn the frustrating experience of being copied into a competitive advantage. To submit your questions, visit 100mba.net/q . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2585 Q&A Wednesday: What Should I Do If a Competitor Copies My Business? appeared first on The $100 MBA .
Mon, February 10, 2025
MBA2584 Is Bootstrapping Dead? The Truth About Funding Your Business
Think bootstrapping is a thing of the past? With all the buzz around venture capital and unicorns, you might think self-funding your business is out of style. If that’s on your mind, today’s lesson is tailor-made for you. Omar breaks down why bootstrapping is not only alive but also a smart move for building a profitable and sustainable business. Sharing his two decades of experience, including his own seven-figure successes, he’ll show you how focusing on profitability, growth, and ownership can lead to your own business breakthroughs. Bootstrapping isn’t dead! It’s a philosophy that prioritizes self-reliance, profitability, and resilience. Building with your own money forces true business discipline and success. Let’s debunk the myths! Hit play at the top of the page and dive into this now. Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2584 Is Bootstrapping Dead? The Truth About Funding Your Business appeared first on The $100 MBA .
Fri, February 07, 2025
MBA2583 When Is the Right Time to Hire Your First Employee? A No-BS Guide
Thinking about hiring your first employee but not sure if it’s the right time? Feel like you’re drowning in admin tasks and need a lifeline? Well, today’s lesson is just what you need. In this episode, Omar breaks down why hiring sooner than you think might be the smartest move for your business. You’ll find out how to spot the signs that you’re ready for a hire, which tasks to offload first, and the game-changing benefits of growing your team. Say goodbye to burnout and hello to more time for the high-value work that really pushes the needle. Burnout is real. Spare yourself and your business by hiring early. It’s time to start working on your business, not in it. Click play at the top of the page and get the lowdown on making your first hire. Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2583 When Is the Right Time to Hire Your First Employee? A No-BS Guide appeared first on The $100 MBA .
Wed, February 05, 2025
MBA2582 Q&A Wednesday: How Do I Build a Business When Everyone Says It Won’t Work?
What do you do when everyone around you says your business idea is doomed to fail? Should you fight? Prove them wrong? Or is there wisdom in their doubts? In this lesson, Omar dives into a question from Hassan, who’s facing the challenge of building a business when everyone around him says it won’t work. The world’s most successful entrepreneurs have faced skepticism. But gut feelings can’t be the only compass. We need to validate ideas with facts! Building a business amidst doubts is tough but do-able. Validate and refine with evidence-based approaches. Press play at the top of this page to start building a bulletproof case for your business idea. Don’t let the naysayers hold you back—listen now and take the first steps toward proving them wrong! To submit your questions, visit 100mba.net/q . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2582 Q&A Wednesday: How Do I Build a Business When Everyone Says It Won’t Work? appeared first on The $100 MBA .
Mon, February 03, 2025
MBA2581 Must Read: Feel-Good Productivity by Ali Abdaal
Feeling like productivity is more of a drain than a joy? What if there was a way to get more done without burning out? If you’ve ever struggled with balancing your work and well-being, then today’s episode offers just the solution you need. Omar dives into Ali Abdaal’s awesome book, Feel-Good Productivity, and breaks down how you can actually enjoy getting things done. He shares his top five takeaways from the book, showing you how to ditch the grind and align your work with what brings you joy and energy. Whether you’re an entrepreneur or just looking to make your work life a bit less stressful, this lesson is packed with tips you can start using right away. Ready to dive in and start feeling good about your productivity? Hit play at the top of the page and embark on a journey to a more joyful and sustainable way of getting things done. Feel-Good Productivity by Ali Abdaal Discover all our must-read book reviews at https://100mba.net/bookreviews . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2581 Must Read: Feel-Good Productivity by Ali Abdaal appeared first on The $100 MBA .
Fri, January 31, 2025
MBA2580 The $0 Marketing Plan That Actually Works
Think effective marketing always requires a big budget? Think again! Today’s episode might change everything you believe about growing your business. Omar reveals several marketing approaches that are completely free – including a powerful strategy around sharing your entrepreneurial journey that’s been proven to attract loyal customers. In this assumption-challenging episode, discover additional proven strategies that successful entrepreneurs use to build their audience and attract customers without spending a dime. Omar breaks down real examples of businesses that have mastered the art of zero-cost marketing, and shows you exactly how they did it. Ready to discover how to market your business effectively without opening your wallet? Hit play at the top of the page to unlock these powerful, budget-friendly strategies that could transform your business growth. Download the FREE worksheets over at http://100mba.net/worksheets . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2580 The $0 Marketing Plan That Actually Works appeared first on The $100 MBA .
Wed, January 29, 2025
MBA2579 Q&A Wednesday: How Do I Protect My Idea From Being Stolen?
Is your next big business idea keeping you up at night – not from excitement, but from fear someone might steal it? In this Q&A episode, Omar responds to Thomas’ question about protecting innovative business concepts, and his answer might surprise you. Get ready for some counter-intuitive wisdom that successful entrepreneurs know about business ideas and what really matters in building a thriving company. Omar shares compelling real-world examples that could completely change how you think about your next venture. This episode might just transform your approach to business innovation. Hit play at the top of the page to discover why! To submit your questions, visit 100mba.net/q . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2579 Q&A Wednesday: How Do I Protect My Idea From Being Stolen? appeared first on The $100 MBA .
Mon, January 27, 2025
MBA2578 The One Thing Every Great Business Has That You’re Missing
Is your business not performing the way you’d hoped? If you’re feeling frustrated with your current results, today’s episode reveals a game-changing insight that could transform your approach. Omar shares a powerful lesson from his journey with WebinarNinja, breaking down a critical element that separates thriving businesses from those that struggle. You’ll discover a proven principle that successful companies consistently apply – and learn how to implement it in your own business. Ready to unlock this essential business secret? Hit play at the top of the page to discover what might be the missing piece in your business puzzle. Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2578 The One Thing Every Great Business Has That You’re Missing appeared first on The $100 MBA .
Fri, January 24, 2025
MBA2577 Why You’re Stuck at $10K a Month and How to Break Through
Feeling stuck at $10k a month in revenue? Wondering why your business seems to hit a ceiling at this milestone and how to get past it? If you’re searching for answers, today’s lesson is your ticket to breaking through. In this episode, Omar digs into why so many entrepreneurs get stuck at that $10k mark and delivers hands-on strategies to help you move beyond it. He covers everything from changing your mindset and offloading tasks to your first hire, to focusing on revenue-boosting activities. You’ll learn how to transition from doing it all yourself to leading a team and scaling your business to new heights. Reaching $10K per month is just the start. To go beyond, you can’t do it all yourself. Delegate, strategize, and watch your business grow. Don’t wait to level up! Hit play at the top of the page to get the full scoop and start making those needed changes in your business. Trust us, you won’t want to miss this one. Watch the episodes on YouTube: https://lm.fm/GgRPPHi i The post MBA2577 Why You’re Stuck at $10K a Month and How to Break Through appeared first on The $100 MBA .
Wed, January 22, 2025
MBA2576 Q&A Wednesday: What’s the Right Way to Ask for Referrals?
Want to double your customer base without spending a dime on marketing? It’s simpler than you think. Let’s dive into the underrated power of referrals! Responding to a question from our listener Franco, Omar reveals the secrets to asking for referrals the right way. Borrowing tips from his dad, an epic car salesman, and adding his own twist, Omar will show you how to perfect your referral game. You’ll learn to ask the right questions at the right time, make it super easy for your customers, and why showing gratitude can make all the difference. Ready to double your customer base without spending a cent on marketing? Referrals are your secret weapon! Asking for referrals isn’t about luck—it’s strategy. Hit the play button up top and dive into this lesson. MBA2173 Must Read: $100M Dollar Offers by Alex Hormozi To submit your questions, visit 100mba.net/q . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2576 Q&A Wednesday: What’s the Right Way to Ask for Referrals? appeared first on The $100 MBA .
Mon, January 20, 2025
MBA2575 The 3 Lies Everyone Believes About Starting a Business
Ever feel like you’re drowning in advice about starting a business? Does it seem like everyone’s got their own list of do’s and don’ts that just leaves you even more confused? If you’re nodding your head, then you’re in the right place. In this episode, Omar is here to cut through the noise and bust the 3 biggest lies that new entrepreneurs often fall for. He shares his own early mistakes and doles out some hard-earned wisdom on topics like why passion alone won’t pay the bills, why you don’t need a perfect plan, and why starting with a huge budget is just not necessary. This lesson is packed with real-talk insights that will save you time and frustration. Remember, lies are comforting but misleading. Success comes from solving real problems, taking action, and being resourceful. Hit play at the top of the page to dive into this eye-opening lesson. Download the FREE One Page Business Plan Canvas over at http://100mba.net/worksheets . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2575 The 3 Lies Everyone Believes About Starting a Business appeared first on The $100 MBA .
Fri, January 17, 2025
MBA2574 How To Use Your Boss To Start a Million Dollar Company
Still think your 9-to-5 is just paying the bills? Think again. That challenging boss and demanding job might be your ticket to entrepreneurial success – if you know how to use them right. In this eye-opening episode, Omar shares the untold story of how his former boss Gus, a Fortune 500 VP turned educator, became the unexpected mentor who helped shape his multimillion-dollar businesses. Learn the exact strategies Omar used to turn everyday workplace challenges into entrepreneurial gold, including the confrontational situation that taught him his most valuable leadership lesson. Discover why the most successful entrepreneurs see their current jobs as million-dollar training grounds, not just paychecks. Plus, get actionable steps for turning your boss into a mentor (even if they don’t know it yet) and transforming those difficult workplace moments into powerful business lessons. Want to fast-track your entrepreneurial education without quitting your day job? Scroll up and hit play to learn how your current role might be the perfect launching pad for your future million-dollar company. Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2574 How To Use Your Boss To Start a Million Dollar Company appeared first on The $100 MBA .
Wed, January 15, 2025
MBA2573 Q&A Wednesday: How Do I Know If My Business Idea Is Worth Pursuing?
Did you know that 42% of startups fail because there’s no market need for their product or service? That’s not just a statistic – it’s a wake-up call for entrepreneurs everywhere. But here’s the good news: you can avoid becoming part of that number by validating your business idea before investing your time, money, and dreams into it. In this Q&A Wednesday episode, Omar answers Steph’s crucial question about validating business ideas, sharing a practical step-by-step framework that helped him build and sell his software company, WebinarNinja. Discover how to identify genuine market problems, define your perfect target audience, and test for real demand – not just polite nods from friends and family. Learn why most entrepreneurs are doing validation completely backward, and get the exact process for creating a minimal viable product that people actually want to buy. Plus, find out the counter-intuitive approach Omar used to validate WebinarNinja before a single line of code was even written. Want to know if your business idea has legs before you bet the farm on it? Hit play to discover how to test your concept in the real world and get honest answers about its potential. Submit your question for Omar here: https://100mba.net/q/ Download the FREE business templates over at http://100mba.net/templates . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2573 Q&A Wednesday: How Do I Know If My Business Idea Is Worth Pursuing? appeared first on The $100 MBA .
Mon, January 13, 2025
MBA2572 Extended Interview: Seth Godin – How to Have a Better Strategy and Win People Over
Don’t be misled by glamorous media tales of overnight success. In this captivating conversation, marketing legend Seth Godin shatters common myths about building a business and reveals why chasing viral fame might be the biggest strategic mistake you’re making. Ever find yourself building something with no real direction? Struggling to figure out if you’re playing the right game – or just playing someone else’s? In this deep-dive interview, Omar and Seth explore why most creators are getting strategy completely wrong, and how a simple shift in thinking could change everything. Get ready for some unexpected wisdom: discover why Seth walked away from being the 40th biggest website in the United States, learn why building “a job without a boss” might be your biggest mistake, and understand how true empathy (not the soft, fuzzy kind) can transform your entire business approach. Plus, for aspiring authors and content creators: Seth shares his counterintuitive approach to creating work that matters – and why your personal projects might be more valuable than your paid portfolio work. Want to stop playing games you can’t win and start building something that matters? Hit play to hear one of the most influential business thinkers of our time share lessons that took him decades to learn. This is Strategy by Seth Godin MBA2488 Must Read: The Practice by Seth Godin Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2572 Extended Interview: Seth Godin – How to Have a Better Strategy and Win People Over appeared first on The $100 MBA .
Fri, January 10, 2025
MBA2571 Why I Quit My E-Commerce Business
Running a business can sometimes feel like a dream come true—until it becomes a waking nightmare. Ever look at successful e-commerce businesses and wonder what’s really happening behind the scenes? Think high sales always mean high profits? In this raw and honest episode, Omar pulls back the curtain on why he walked away from Zenhom Design – his e-commerce business with three warehouses and thousands of customers across 30 countries. Despite high sales and market presence, the reality behind the scenes tells a different story. Running an e-commerce business seems simple. We buy products all the time, so we think selling them won’t be that hard. But there are a lot of headaches that people don’t talk about – from razor-thin profit margins to logistical nightmares that can wipe out weeks of profit in a single mistake. Get ready for some shocking math: discover the brutal reality of what happens to every $100 sale in e-commerce (this number made Omar completely rethink his business model). Plus, learn why walking away from “success” led him to build something truly sustainable and freeing. Want to avoid the expensive lessons Omar learned the hard way? Hit play to discover why sometimes the smartest business decision is knowing when to walk away. Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2571 Why I Quit My E-Commerce Business appeared first on The $100 MBA .
Wed, January 08, 2025
MBA2570 Q&A Wednesday: How Do I Handle Competitors Who Keep Undercutting My Prices?
Competing on price doesn’t build great businesses; it destroys them. If you’re constantly reacting to competitors undercutting your prices, you’re playing their game, not building your own. But there’s hope! We’ve all been there, and in today’s lesson, we’re tackling this head on. In today’s Q&A Wednesday, Omar tackles Vickie’s crucial question about handling price-cutting competitors, and his answer might surprise you: Racing to the bottom isn’t just painful – it’s pointless. In this business-saving episode, Omar shares the exact strategies that helped him maintain premium pricing at WebinarNinja for 10 years, even when competitors were selling for less. Discover how to make your customers stop comparing prices altogether (including the counter-intuitive approach that transformed their customer service game). Plus, learn why some of the most successful brands in history never compete on price, and how you can position your business to do the same. Get ready to break free from the price war trap and build a business that thrives on value instead of discounts. Want to command higher prices without losing customers to cheaper alternatives? Hit play to discover the 6-step framework that makes price competition irrelevant. Submit your question for Omar here: https://100mba.net/q/ MBA695 Must Read: Zero to One by Peter Thiel MBA2428 Must Read: Elon Musk by Walter Isaacson Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2570 Q&A Wednesday: How Do I Handle Competitors Who Keep Undercutting My Prices? appeared first on The $100 MBA .
Mon, January 06, 2025
MBA2569 Why You Don’t Want To Become a Billionaire
Many of us grow up dreaming of becoming billionaires, but few talk about the dark side of that dream. Behind the mansions and private jets lies a reality of crushing pressure, constant public scrutiny, and a total loss of privacy. What if the path to a billion dollars actually leads away from the freedom you’re chasing? Feeling the pressure to chase bigger and bigger numbers in your business? Ever catch yourself dreaming about being a billionaire without really understanding what that means? Here’s a mind-bending reality check: If you earned $250,000 every single month, it would take you 333 years to become a billionaire. But here’s the real kicker – you might not even want that kind of wealth. In this perspective-shifting episode, Omar breaks down why the billionaire dream might actually be your worst nightmare. Discover why many ultra-wealthy entrepreneurs find themselves trapped by their own success, and learn about the surprising “sweet spot” of wealth that could give you everything you want without the massive headaches. Plus, find out the simple math behind true financial freedom (hint: it’s way less than a billion dollars) and why Tom Anderson might be the real winner compared to Mark Zuckerberg. Ready to rethink everything you thought you knew about wealth and success? Hit play to discover why less might actually be more when it comes to building your dream life. Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2569 Why You Don’t Want To Become a Billionaire appeared first on The $100 MBA .
Fri, January 03, 2025
MBA2568 Stop Trying to Go Viral: The Real Way to Grow an Audience That Buys
Ever feel like you’re stuck in the endless chase for virality, only to have it fizzle out with no real sales to show for it? Tired of pouring your energy into trending content that gets likes but doesn’t convert? Curious about what actually works when it comes to building an audience that buys from you? Here’s a shocking truth: 90% of viral content doesn’t lead to meaningful sales or business growth. Sure, you might get likes – but likes don’t pay the bills. In this eye-opening episode, Omar reveals what he learned about building a real audience after 10 years of growing The $100 MBA Show to over 300 million downloads (hint: it wasn’t through viral posts). Plus, discover the newsletter strategy that completely transformed his business in just 6 months. Forget about chasing trends and becoming an “internet celebrity.” Learn the proven way to build an audience that actually pulls out their credit cards when you launch something new. Ready to stop wasting time on viral content strategies that don’t work? Listen now to discover the 5 steps (plus a game-changing bonus tip) that will transform the way you think about audience growth forever. Download the FREE lead magnet template over at http://100mba.net/templates . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2568 Stop Trying to Go Viral: The Real Way to Grow an Audience That Buys appeared first on The $100 MBA .
Wed, January 01, 2025
MBA2567 Q&A Wednesday: How Can I Protect My Business from Cyber Threats?
Your online business is constantly under attack. You just don’t know it. That’s what Omar learned after 10 years of building and selling a 7-figure software company. In this Q&A Wednesday episode, Omar answers Josh’s question about protecting your business from cyber threats. Here’s the reality: 43% of cyberattacks target small businesses. And these attacks aren’t just targeting tech companies – they’re after everyone from course creators to pizzerias. The good news? You don’t need to be a tech expert to protect yourself. Omar breaks down exactly what worked for WebinarNinja and The $100 MBA, including the sneaky attack that could have taken down the entire system (and the simple step that saved them). Plus, discover the one device switch that could instantly make your business more secure. Don’t wait until you’re scrambling to recover from an attack. Learn how to protect your business now, even if you’re not a tech expert. Whether you’re selling ebooks, running an online course, or managing a local business website, these seven steps will help keep your business safe. Submit your question for Omar here: https://100mba.net/q/ Download the FREE checklist over at http://100mba.net/worksheets . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2567 Q&A Wednesday: How Can I Protect My Business from Cyber Threats? appeared first on The $100 MBA .
Mon, December 30, 2024
MBA2566 How Richard Branson Built a Global Brand with Virgin and How You Can Too
What does it take to build a brand that not only stands the test of time but also keeps disrupting industry after industry? After three flights from Sydney to Barcelona, Omar hopped aboard Virgin Voyages to celebrate the brand’s 50th anniversary and uncover exactly what makes Virgin’s magic last. In this episode, Omar breaks down everything he learned firsthand—from Virgin’s unmistakable brand identity to their gutsy approach to risk-taking. You’ll discover how they turn everyday customers into devoted fans and create experiences worth talking about (like meeting real astronauts and getting a chance to captain the ship!). Learn how they make their customers feel like rock stars and discover actionable tips you can use to spice up your own brand. Along the way, Omar shares his own journey of hits and misses, including the story behind a major product flop that eventually led to WebinarNinja. Whether you’re just starting out or scaling up your business, these lessons from Virgin’s 50-year success story are pure gold. How will you make your brand future-proof for the next 50 years? Click play at the top of the page to find out! Losing My Virginity by Richard Branson MBA2404 Business Breakdowns: Virgin Voyages – Re-inventing Cruising Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2566 How Richard Branson Built a Global Brand with Virgin and How You Can Too appeared first on The $100 MBA .
Fri, December 27, 2024
MBA2565 How to Navigate the Uncertain Economy as an Entrepreneur
Feeling overwhelmed by the unpredictable economy and unsure how to navigate it as an entrepreneur? Curious about what successful entrepreneurs do to ride out the storm and flourish? If you’re nodding along, today’s lesson is just what you need. Omar’s got some rock-solid strategies lined up to help you stay afloat and even thrive when things get rough. We’re talking cash flow tips, understanding what your customers need right now, and diversifying your income. Plus, you’ll hear some inspiring examples of businesses that turned crises into wins. Let’s stay staying resilient in these uncertain times. Click the play button at the top of the page to dive in and start turning today’s economic challenges into tomorrow’s opportunities. This is one episode you’ll want to take notes on! Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2565 How to Navigate the Uncertain Economy as an Entrepreneur appeared first on The $100 MBA .
Wed, December 25, 2024
MBA2564 Q&A Wednesday: How Can I Effectively Manage My Remote Team?
Wondering how to make sure your remote team is productive and on track when you can’t physically see them? Not sure if everyone’s actually working or just binge-watching their favorite shows? If that’s got you scratching your head, today’s lesson is just for you. Omar is diving into his tried-and-true strategies from 15 years of leading remote teams. He’ll break down how to set crystal-clear expectations, maintain open communication, build trust, and pick the right tools to make sure your team is crushing it, wherever they are. Get ready for some practical tips you can start using right away to keep remote work chaos at bay. Managing remote teams can be challenging so hit play at the top of the page and start embracing remote work and create a thriving team! To submit your questions, visit 100mba.net/q . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2564 Q&A Wednesday: How Can I Effectively Manage My Remote Team? appeared first on The $100 MBA .
Mon, December 23, 2024
MBA2563 Why Starting Small is the Smartest Move You’ll Ever Make
Ever feel like you need to go big or go home to make it in business? Think starting small won’t get you anywhere? Let’s dig into why kicking things off with baby steps might actually be your best bet for long-term success. In today’s lesson, Omar explores the advantages of starting small and how it could protect your resources, keep your energy focused, and help you build trust and credibility over time. Referencing the cautionary tale of FanDuel and sharing his own journey with WebinarNinja, Omar makes a compelling case for slow and steady growth. You’ll learn actionable steps to minimize your risks, perfect your product, and lay a strong foundation for future scaling. Work hard and smart, but don’t get ahead of yourself. Let your business grow naturally. Hit play at the top of the page right now! Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2563 Why Starting Small is the Smartest Move You’ll Ever Make appeared first on The $100 MBA .
Fri, December 20, 2024
MBA2562 How To Master The Art of Delegation and Grow Your Business
Feeling buried under an endless to-do list? Ever think about how top entrepreneurs manage to grow their businesses without drowning in tasks? If you’re hitting that wall, today’s lesson is exactly what you need. Omar is here to teach you how to nail the art of delegation so you can stop micromanaging and start scaling. You’ll discover how to pinpoint your strengths, build a reliable team, and set up systems that keep the wheels turning even when you’re off the clock. Say goodbye to burnout and hello to focusing on what you really love. It’s time to master the art of delegation. Focus on your zone of genius and let others handle the rest. Your business will thank you. Hit play at the top of the page right now! Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2562 How To Master The Art of Delegation and Grow Your Business appeared first on The $100 MBA .
Wed, December 18, 2024
MBA2561 Q&A Wednesday: I’m Struggling With Making Enough Money To Keep Going. What Should I Do?
Feeling like your business is barely getting by despite all the hours you’re putting in? Wondering what steps you need to take to start seeing the financial rewards you deserve? This episode might just be the wake-up call you need. Today’s lesson has Omar tackling Tamara’s question about struggling to make ends meet with her business. He breaks down actionable steps to get a clear picture of your finances, make those tough cuts, and zero in on what’s actually making you money. Plus, Omar shares some personal stories and tips that helped him turn things around when he faced similar challenges. If your business isn’t rewarding you financially, it won’t sustain. Hit the play button at the top of the page and start taking control of your business finances today. Download the FREE P&L sheet over at 100mba.net/templates . To submit your questions, visit 100mba.net/q . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2561 Q&A Wednesday: I’m Struggling With Making Enough Money To Keep Going. What Should I Do? appeared first on The $100 MBA .
Mon, December 16, 2024
MBA2560 Extended Interview: Claire Baines – How to Start & Run an Events Business
Omar and Nicole had the unique opportunity to participate in one of Claire Baines’ meticulously organized charity bike ride events in Thailand. They were so impressed by the flawless execution and profound impact of the event that they felt compelled to bring Claire on the show. In today’s lesson, Omar sits down with Claire Baines, the CEO of Hands Across the Water, to unpack the secrets of starting and running a thriving events business. Learn Claire’s tricks of the trade in creating comprehensive event strategies that address everything from objectives and themes to logistics, ensuring flawless execution. Catch the full interview to uncover more insights about starting and running an events business, managing international teams, and balancing work-life dynamics! Hit the play button at the top of the page and dive into this enlightening lesson. To celebrate 10 years of The $100 MBA Show podcast, we’re committed to raising a minimum of $10K to support Peter Baine’s Run to Remember and Hands Across the Water’s continued work. By contributing, you are joining us in celebrating our 10-year journey and extending hope and opportunities to those who need it most. This remarkable organization supports around 350 children in Thailand, ensuring that every dollar donated directly impacts lives. Your support will make a significant difference for the kids of Hands Across the Water. Your donation will help provide a higher standard of care, a chance at a better education, and a future that these children never envisioned. To donate, visit 100mba.net/give . MBA2533 Extended Interview: Peter Baines – How To Create a Value-First Charity Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2560 Extended Interview: Claire Baines – How to Start & Run an Events Business appeared first on The $100 MBA .
Fri, December 13, 2024
MBA2559 How To Make Six Figures in Your First Year of Business
Ever wondered how to make six figures in PROFIT in your first year of business? Not just revenue, but what you actually KEEP? If so, this lesson is tailor-made for you. Imagine the confidence of knowing you can reinvest in your business while meeting your financial needs at home. That’s the power of hitting six figures in profit. Omar is here to guide you step-by-step on how to achieve this milestone in your first year of business. Drawing from his own experiences, Omar shares strategies that can turn your hustle into a profitable business. Profit cushions your business, allowing you to focus on creativity and long-term strategies, not just survival. Let’s make that happen. Hit play at the top of the page and soak in this lesson. Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2559 How To Make Six Figures in Your First Year of Business appeared first on The $100 MBA .
Wed, December 11, 2024
MBA2558 Q&A Wednesday: I Just Graduated. Should I Get a Job or Start My Own Business?
Just graduated and unsure whether to dive into the job market or start your own business? Wrestling with the decision between gaining work experience or plunging straight into entrepreneurship? Today’s lesson is here to help you figure it all out. In this episode, Omar breaks down both options, weighing the pros and cons to help you decide what’s best for you. He’ll talk about the benefits of getting some job experience first versus jumping straight into building your own business. It’s loaded with real talk on risks, rewards, and how to make the most of where you are right now. If you’re feeling torn, this lesson is just what you need. Whether you want to land that dream job or start your own thing, this episode will help you make the right choice. Click play at the top of the page to dive into this valuable lesson. Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2558 Q&A Wednesday: I Just Graduated. Should I Get a Job or Start My Own Business? appeared first on The $100 MBA .
Mon, December 09, 2024
MBA2557 Must Read: Same as Ever by Morgan Housel
Ever feel like the world is spinning way too fast and you’re just trying to keep up? Tech evolves, trends shift, but human behavior? It’s constant! Morgan Housel’s “Same as Ever” is a must-read book, and Omar is here to tell you why. Housel’s book is a breath of fresh air, reminding us of the timeless principles that govern human behavior, business, and life. The book talks about how our biases, fears, and motivations today are much like those from a century ago. Mastering these can give you an edge in business and life. Every chapter is a gem, packed with wisdom that prompts you to think critically and take notes. If you’re navigating a rapidly changing business landscape, “Same as Ever” provides timeless principles to ground yourself. Click play at the top of the page, hear why Omar says this is a must-read and how you can apply key concepts to your business building journey right now! Same as Ever by Morgan Housel Discover all our must-read book reviews at https://100mba.net/bookreviews . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2557 Must Read: Same as Ever by Morgan Housel appeared first on The $100 MBA .
Fri, December 06, 2024
MBA2556 How To Get Things Done Even When You Don’t Feel Like It
Ever have those days when you just don’t feel like doing anything? Well, guess what? We ALL do! Successful folks? They push through. Learn how to beat those blah days and get things DONE. In this episode, Omar shares some tried-and-true strategies that have kept him on track, even during those inevitable low-energy days. Discover how to harness the power of discipline and small, actionable steps to keep pushing forward toward your business goals. Plus, learn about a simple yet powerful way to shift your mindset for improved productivity. Each step forward counts. Push through those tough days with the strategies in this episode, and it WILL get easier! Click play at the top of the page and get things done even on the toughest days. Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2556 How To Get Things Done Even When You Don’t Feel Like It appeared first on The $100 MBA .
Wed, December 04, 2024
MBA2555 Q&A Wednesday: How Do I Gain The Confidence to Start a Business?
Struggling to find the confidence to start your dream business? Wondering how seasoned entrepreneurs muster the courage to dive in despite the fear and uncertainty? Let’s break down how you can build that confidence step by step. Build the confidence you need to launch your business in this Q&A Wednesday episode. From starting with small, manageable wins to surrounding yourself with supportive people, you’ll learn practical techniques to boost your self-assurance and begin your entrepreneurial journey. Plus, Omar shares his own experiences and insights that can propel you forward. Confidence grows with every step you take. Let’s build it together, one action at a time. Click play at the top of the page to dive into this lesson. To submit your questions, visit 100mba.net/q . Download the free worksheet at 100mba.net/worksheets . The Wayback Machine Book Reviews Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2555 Q&A Wednesday: How Do I Gain The Confidence to Start a Business? appeared first on The $100 MBA .
Mon, December 02, 2024
MBA2554 How To Build a Business in 48 Hours
What if you could launch a successful business in just 48 hours? Curious to know how a two-day sprint can transform your dreams and skills into a real, money-making venture? If so, today’s lesson is tailored for you. Omar reveals his proven method to build a business from scratch in just 48 hours. You’ll learn how to define your service, identify your target audience, and develop a compelling offer that can’t be resisted. From setting up an online presence to promoting your new business within your network, this lesson covers every step you need to kickstart your entrepreneurial journey quickly and effectively. Remember, it’s not about perfection—it’s about ACTION. The faster you start, the sooner you learn and improve. Click play at the top of the page to get started on building your business this weekend! Download the free worksheet at 100mba.net/worksheets . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2554 How To Build a Business in 48 Hours appeared first on The $100 MBA .
Fri, November 29, 2024
MBA2553 Three Habits That Changed My Life & Business in The Last 10 Years
Habit – a word so deceptively simple, yet it has the power to be life-altering. Easy to dismiss, but monumentally impactful when embraced. In this lesson, Omar unveils the three habits that have significantly reshaped his life and business over the past decade. These habits might seem ordinary, but their consistent practice has brought Omar extraordinary results. Don’t wait to start making a difference in your own life! Hit play at the top of the page and discover how to develop these habits and see real improvements in your personal and professional life. Must Read: Essentialism by Greg McKeown Kitchen Confidential by Anthony Bourdain Must Read: Open by Andre Agassi Must Read: Shoe Dog by Phil Knight Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2553 Three Habits That Changed My Life & Business in The Last 10 Years appeared first on The $100 MBA .
Wed, November 27, 2024
MBA2552 Q&A Wednesday: How Do I Tell My Wife I Want to Quit My Job and Start a Business?
How do you approach your spouse with the news that you’re ready to leave the stable world of a 9-5 job for the unpredictable journey of entrepreneurship? How do you ensure their support and understanding? And how do you tackle the practical side of the transition together? This question from Eddie has Omar walk us through a strategic approach to discussing your entrepreneurial dreams with your partner. He focuses on maintaining transparency, fostering consistent communication, and crafting a detailed plan that includes both the vision and the potential challenges. From personal experiences to actionable tips, Omar covers how to engage your spouse in your new venture and make them a supportive ally. Ready to gain the support you need at home to succeed in business? Click play at the top of the page now! To submit your questions, visit 100mba.net/q . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2552 Q&A Wednesday: How Do I Tell My Wife I Want to Quit My Job and Start a Business? appeared first on The $100 MBA .
Mon, November 25, 2024
MBA2551 Why It’s So Hard To Go From Six to Seven Figures. How To Break Through.
Are you currently hitting six figures but feeling stuck and frustrated trying to break into that elusive seven-figure territory? Do you ever wonder why it seems so challenging to surpass that ceiling and what it truly takes to reach the next milestone in your business growth? If so, you’re not alone, and today’s episode is just for you. Join Omar as he walks through the valuable lessons he’s learned from his personal journey of scaling his own businesses to seven figures. From a mindset shift that takes you from operator to CEO, to practical action steps like delegating tasks and investing in personal growth, you’ll discover actionable strategies to elevate your business. Ready to break through that ceiling? Kickstart your journey to seven figures by hitting play at the top of this page. Download the FREE cheat sheet over at 100mba.net/templates . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2551 Why It’s So Hard To Go From Six to Seven Figures. How To Break Through. appeared first on The $100 MBA .
Fri, November 22, 2024
MBA2550 How To Get Your First 10 Customers. A Step-By-Step Guide.
Are you ready to get your first 10 customers—the first 10 people who will believe in you and your product? You’re excited but facing a common challenge: How do you find your first ten customers? Omar takes you through a proven method to secure your first ten customers, whether you’re selling an online course, coaching services, software, or an e-book. With insights based on his decade-plus experience, Omar shares actionable steps on building trust, creating engaging content, and utilizing live webinars to transform your email list into a customer base. Omar’s method isn’t about quick wins but about building a sustainable and loyal customer base. Follow his steps, and soon enough, those first ten customers will be just the beginning of your success story. Click play at the top of this page! Download the FREE checklist over at 100mba.net/templates . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2550 How To Get Your First 10 Customers. A Step-By-Step Guide. appeared first on The $100 MBA .
Wed, November 20, 2024
MBA2549 Q&A Wednesday: How Do I Have Fun While Growing my Business?
Feeling a bit down about the daily hustle of growing your business? Wondering how you can find joy and fulfillment amidst all the hard work? We totally understand the struggle. In today’s lesson, Omar tackles a burning question: “How do I have fun while growing my business?” Spoiler alert: it’s not all about fun. Dive into the episode as Omar uncovers how successful people across various fields, from Olympic athletes to top business moguls, frame their arduous journey into a fulfilling experience. Plus, Omar shares actionable insights on finding joy in meaningful work, building something impactful, and ultimately reaping the rewards. We get it—growing a business can sometimes feel like a lonely journey. That’s why we’re here for you at The $100 MBA Show. Let’s build something meaningful, side by side. Click play at the top of the page! To submit your questions, visit 100mba.net/q . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2549 Q&A Wednesday: How Do I Have Fun While Growing my Business? appeared first on The $100 MBA .
Mon, November 18, 2024
MBA2548 From Michael Jackson’s Bodyguard to Martial Arts Franchise Mogul with Matt Fiddes
Did you know that the journey from bodyguard to billionaire is not just the stuff of legends? Meet Matt Fiddes, a man who went from protecting the King of Pop, Michael Jackson, to creating a fortune that’s on its way to a staggering 1 billion dollars. This true rags to riches story is not just inspirational, it’s a roadmap to living your best life and scaling your business to extraordinary heights. In this interview, Omar talks with Matt Fiddes about his inspiring transformation from protecting pop icons to building a franchise empire in the martial arts industry. You’ll hear about the hurdles he faced, the mindset shifts he underwent, and the strategic moves that catapulted him to success. From leveraging unlikely networks to maintaining quality across a vast franchise, Matt shares invaluable insights that can help you scale your business and redefine your priorities. From starting out with just £100 to building the world’s largest martial arts franchise, Matt’s story is not one to miss. Click play at the top of the page right now! MF.Club Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2548 From Michael Jackson’s Bodyguard to Martial Arts Franchise Mogul with Matt Fiddes appeared first on The $100 MBA .
Fri, November 15, 2024
MBA2547 Why New Ideas Are Keeping You Poor
Do you find yourself jumping from one concept to another, constantly in pursuit of that breakthrough moment? If so, today’s episode is exactly the lesson you need. Omar is here to explain why constantly chasing new ideas might actually be keeping you poor. He shares his personal journey of moving from one idea to the next and emphasizes the power of consistency and focus. From Jeff Bezos’s commitment to building Amazon to Elon Musk’s perseverance with Tesla and SpaceX, this episode will shed light on how sticking to one path can revolutionize your approach to business. Keep chasing shiny ideas, and you’ll be stuck on the poor side of the fence forever. Click play at the top of the page and get ruthless with your focus. Mastery by Robert Greene Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2547 Why New Ideas Are Keeping You Poor appeared first on The $100 MBA .
Wed, November 13, 2024
MBA2546 Q&A Wednesday: How do I stop losing customers? My churn is too high!
Struggling with high customer churn and not sure how to fix it? Ever wondered how to keep your customers engaged and coming back month after month? If these questions resonate with you, then today’s episode is just what you need. In this lesson, Omar addresses a crucial challenge many businesses face: customer retention. He dives deep into actionable strategies to reduce churn and keep your client base loyal. From understanding why customers leave to implementing effective onboarding processes and enticing annual plans, you’ll gain valuable insights on keeping your customers around for the long haul. Don’t let your business sink because of a leaky bucket. Hit the play button at the top of the page. Let’s plug those holes and keep your customers loyal and happy. To submit your questions, visit 100mba.net/q . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2546 Q&A Wednesday: How do I stop losing customers? My churn is too high! appeared first on The $100 MBA .
Mon, November 11, 2024
MBA2545 The Fastest Way to Make a Million Dollars
Are you ready to hit that million-dollar mark in your business? Are you ready to catapult your revenue to millionaire status? If so, today’s lesson is exactly what you need. Omar walks you through the fastest way to make a million dollars a year in revenue, breaking down five crucial steps that he learned from personal experience. From building a scalable business and focusing on high profit margins to hiring top-notch talent, this lesson is packed with actionable insights that will help you achieve your financial goals faster and more efficiently. Remember, a million starts with a single action. Don’t just be a listener—be a doer and pave your way to millionaire status! Click play at the top of the page and get one step closer to your millionaire dream! Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2545 The Fastest Way to Make a Million Dollars appeared first on The $100 MBA .
Fri, November 08, 2024
MBA2544 Why ‘Money Doesn’t Buy Happiness’ is The Biggest Lie Ever
Ever heard the saying “money doesn’t buy happiness” and wondered if there’s any truth to it? Is it really possible to be content without financial security, or is this saying the biggest lie ever told? Today’s lesson is here to challenge those widely held beliefs. In this episode, Omar takes you on a deep dive into why the notion that “money doesn’t buy happiness” is incredibly misleading. Drawing from personal life experiences and valuable insights, he explores how money, while not a direct ticket to happiness, can eliminate stressors that often lead to unhappiness. Learn the real value of money in achieving peace, removing daily anxieties, and giving you more control over your life. Ready to rethink everything you know about money and happiness? Hit play at the top of the page and let this lesson reshape your perspective. Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2544 Why ‘Money Doesn’t Buy Happiness’ is The Biggest Lie Ever appeared first on The $100 MBA .
Wed, November 06, 2024
MBA2543 Q&A Wednesday: I Failed in Business. I’m Afraid to Try Again. How Do I Not Fail Again?
Have you ever failed in business and found yourself too afraid to try again? Wondering how to overcome that fear and move forward with confidence? You’re not alone, and today’s lesson is here to help. Omar tackles a common yet daunting issue faced by many entrepreneurs: the fear of failing again after a business setback. Drawing from personal experiences and valuable lessons, he shares actionable steps to help you overcome this fear, learn from past mistakes, and re-enter the entrepreneurial world stronger than ever. From managing cash flow to building a support system, you’ll gain the tools you need to transform failure into a stepping stone for success. Don’t miss this empowering lesson! Hit play at the top of the page to start conquering your fears and get ready for some game-changing advice. And if you need additional insights and resources, head over to 100mba.net for more free content to support your journey. Download the FREE P&L sheet template over at 100mba.net/templates . To submit your questions, visit 100mba.net/q . Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2543 Q&A Wednesday: I Failed in Business. I’m Afraid to Try Again. How Do I Not Fail Again? appeared first on The $100 MBA .
Mon, November 04, 2024
MBA2542 Is Being a Solopreneur a Good Idea?
Curious if being a solopreneur is the right move for you? Or maybe you’re already on that path and wondering if you need to make a shift? Then today’s lesson is exactly what you’ve been looking for. In this episode, Omar unpacks the pros and cons of solopreneurship and why it’s crucial to move beyond it if you want to build something truly sustainable. From leveraging labor and capital to harnessing technology and media, you’ll learn key strategies to elevate your business and avoid the pitfalls of doing it all alone. Plus, Omar shares actionable steps on how to break free from trading time for money and start scaling your business effectively. Ready to take your business to the next level? Hit play at the top of the page to dive into this eye-opening lesson. There’s a whole world of insights waiting for you, so don’t wait any longer to start growing. Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2542 Is Being a Solopreneur a Good Idea? appeared first on The $100 MBA .
Fri, November 01, 2024
MBA2541 How To Drastically Improve Your Odds of Success in Business
Wondering what it really takes to tilt the scales of success in your favor when starting a business? Curious about the key strategies that can make all the difference between a thriving company and one that flops? Today’s lesson holds the answers you’re looking for. In this episode, Omar breaks down five essential steps that can drastically improve your odds of succeeding in business. From solving real problems to building strong relationships and managing your finances wisely, Omar shares actionable insights and real-world examples to help you navigate the ups and downs of entrepreneurship. You’ll learn how to execute quickly, stay flexible, and consistently focus on what truly matters: your customers. Tap play at the top of the page to dive into this valuable lesson. Transform your entrepreneurial journey with these game-changing strategies. Download the FREE P&L sheet template over at 100mba.net/templates Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2541 How To Drastically Improve Your Odds of Success in Business appeared first on The $100 MBA .
Wed, October 30, 2024
MBA2540 Q&A Wednesday: How Do I Make My First $1 in Business?
Looking to make your first dollar in business and kickstart your entrepreneurial journey? Curious about the key steps to turn your idea into a sale? If so, today’s lesson has exactly what you need. In this episode, Omar walks you through the practical steps to land that crucial first sale. Using real-world examples, he explains how to prioritize selling before building, validate your idea by getting paid, leverage your existing skills, offer low-risk products, and take immediate action. Whether you’re new to entrepreneurship or looking to sharpen your skills, this lesson will guide you toward making that all-important first dollar. Ready to take action? Click play at the top of the page to get started. Watch the episodes on Youtube: https://lm.fm/GgRPPHi The post MBA2540 Q&A Wednesday: How Do I Make My First $1 in Business? appeared first on The $100 MBA .
Mon, October 28, 2024
MBA2539 5 Businesses I Would Start in 2024
Ever wondered what the best business opportunities are for 2024? Curious about which ventures you can start with low startup costs and high potential for profitability? If so, today’s lesson is exactly what you need. In this episode, Omar breaks down the top 5 businesses to launch in 2024. He’ll explain why these business ideas are timely and offer practical insights to help you get your entrepreneurial journey started without draining your budget. Ready to kickstart your business dreams? Tap play at the top of the page to dive into this valuable lesson and start planning your path to success. You won’t want to miss Omar’s expert advice and innovative strategies! Watch the episodes on YouTube: https://lm.fm/GgRPPHi The post MBA2539 5 Businesses I Would Start in 2024 appeared first on The $100 MBA .
Fri, October 25, 2024
MBA2538 Why I’ve Changed My Mind on Social Media Marketing
Omar was not always fond of social media marketing. Long-time listeners of the show might recall his take about social media being a distraction from the more important tasks that your business requires. Do you want to know why he changed his mind on social media marketing after years of skepticism? Omar shares compelling reasons, backed by his own recent experiences, detailing how social media can build brand affinity, drive traffic, generate leads, and even help shape your brand narrative. Get ready to learn actionable strategies for leveraging social media effectively and transforming your approach to online marketing. Don’t miss out on this lesson! Click play at the top of the page to uncover the benefits and strategies of social media marketing. The post MBA2538 Why I’ve Changed My Mind on Social Media Marketing appeared first on The $100 MBA .
Wed, October 23, 2024
MBA2537 Q&A Wednesday: How do I find the time to start a business?
Struggling to find the time to start your dream business? Balancing a full-time job, family commitments, and personal responsibilities can make it feel like there just aren’t enough hours in the day. But what if you could carve out dedicated time to turn your side hustle into something bigger? In today’s lesson, Omar dives into practical strategies to help you make time for your entrepreneurial goals. Forget the traditional advice about tracking wasted time; instead, learn how to prioritize your business as a non-negotiable part of your weekly routine. Omar shares his own experience from juggling a full-time teaching job to eventually making the leap into full-time entrepreneurship, providing actionable tips that you can implement today. Ready to make it happen? Hit play at the top of the page and take the first step toward transforming your side hustle into a thriving business. Don’t forget to download the free worksheet at 100mba.net/worksheets to get a checklist of all the steps discussed in today’s lesson. Remember, if you have any questions for Omar, feel free to submit them at 100mba.net/q . The post MBA2537 Q&A Wednesday: How do I find the time to start a business? appeared first on The $100 MBA .
Mon, October 21, 2024
MBA2536 How To Use The Skills You Have To Build a Business You Want
Curious about how to turn your existing skills into a thriving business? Ever wondered if you already possess the talents needed to create a profitable endeavor from scratch? If so, today’s episode is exactly what you need. In this lesson, Omar breaks down the exact steps on how to leverage your current skills, experiences, and knowledge to build the business you’ve always dreamed of. From identifying your unique talents to choosing the right business model and marketing your product, Omar guides you through every phase with practical examples and actionable tips. You’ll not only understand the process but also gain the confidence to kickstart your own business journey. Don’t miss out on this transformative lesson! Click play at the top of the page to dive in and start building the business you want. Plus, download the free worksheet at 100mba.net/worksheets to follow along and implement the strategies discussed in the episode. The post MBA2536 How To Use The Skills You Have To Build a Business You Want appeared first on The $100 MBA .
Fri, October 18, 2024
MBA2535 Why Your 9-5 is Risky
Craving a deeper understanding of why sticking to your 9-5 job might be riskier than you think? Have you ever questioned the “stability” that traditional employment supposedly offers? If these thoughts have crossed your mind, this lesson is exactly what you need. Omar flips the script on the common belief that entrepreneurship is the risky option and reveals the hidden dangers of relying solely on a single income stream from a traditional job. He lays out compelling reasons why job security is more fragile than it seems, from economic shifts and technological advancements to limited financial growth. By the end of this lesson, you’ll be rethinking how safe your 9-5 job really is and considering alternative paths for a more secure future. Ready to uncover the real risks of your 9-5 job? Tap play at the top of the page to dive into this enlightening lesson with Omar. The post MBA2535 Why Your 9-5 is Risky appeared first on The $100 MBA .
Wed, October 16, 2024
MBA2534 Q&A Wednesday: How Do I Find My Passion?
Struggling to figure out how to find your passion and turn it into a thriving business? Ever wondered if following your passion is the best way to create a successful venture? If so, this episode is a must-listen. In today’s lesson, Omar takes an unconventional approach to the age-old advice of building a business around your passion. He explains why this popular strategy might actually lead you astray and offers a more effective alternative: focusing on the value you can provide. Using personal examples and market insights, Omar guides you through identifying your unique strengths and leveraging them for business success. Don’t wait to unlock the secrets to building a business that lasts! Tap play at the top of the page and start focusing on what truly matters. Dive in now to discover how adding value can lead you to entrepreneurial triumph. The post MBA2534 Q&A Wednesday: How Do I Find My Passion? appeared first on The $100 MBA .
Mon, October 14, 2024
MBA2533 Extended Interview: Peter Baines – How To Create a Value-First Charity
Curious about how you can create a charity that provides genuine value to donors beyond just asking for donations? Looking to understand how businesses can align charitable contributions with their strategy to create meaningful impact? Then today’s lesson is tailored just for you. In this special episode, Omar welcomes Peter Baines , the founder of Hands Across the Water , as they delve into the concept of a value-first charity. Peter shares his journey from working in law enforcement to establishing a successful charity that not only supports vulnerable children in Thailand but also provides unique, life-changing experiences for its donors. Learn the strategies that helped Peter raise significant funds and how you can implement similar tactics to ensure both donor satisfaction and long-term charitable success. Don’t miss this insightful lesson! Tap play at the top of the page and get ready to discover actionable tips on transforming your charitable efforts. To celebrate 10 years of The $100 MBA Show podcast, we’re committed to raising a minimum of $10K to support Peter Baine’s Run to Remember and Hands Across the Water’s continued work. By contributing, you are joining us in celebrating our 10-year journey and extending hope and opportunities to those who need it most. Your support will make a significant difference for the kids of Hands Across the Water. Your donation will help provide a higher standard of care, a chance at a better education, and a future that these children never envisioned. To donate, visit 100mba.net/give . The post MBA2533 Extended Interview: Peter Baines – How To Create a Value-First Charity appeared first on The $100 MBA .
Fri, October 11, 2024
MBA2532 The 3 Key Numbers You Need To Know & Track in Your Business
Are you ready to learn the three crucial numbers you need to track to ensure your business thrives? Do you find yourself overwhelmed by the sheer amount of data you think you should follow? If so, today’s episode is precisely what you need to simplify your business strategy and focus on what truly matters. In today’s lesson, Omar breaks down the importance of tracking three key numbers to gauge your business’s health and performance. He’ll explain why these metrics are essential, how they can help you make informed decisions, and even share a free profit and loss sheet template to get you started without the hassle of complex spreadsheets. Learn how mastering these metrics can lead to less stress and more clarity in your business operations. Ready to transform your business approach with actionable insights? Tap play at the top of the page to dive into this essential lesson. Plus, download the free profit and loss sheet at 100mba.net/templates to fast-track your financial health. Don’t miss out! The post MBA2532 The 3 Key Numbers You Need To Know & Track in Your Business appeared first on The $100 MBA .
Wed, October 09, 2024
MBA2531 Q&A Wednesday: How Do You Come Up With So Many Topics?
Struggling to come up with fresh content ideas for your podcast, blog, or video series? Ever wonder how top creators continuously keep their audience engaged with a steady flow of compelling topics? If that’s your challenge, tune in to today’s episode for the answers you need. Omar breaks down his proven strategies for consistently generating engaging content ideas—strategies that have kept “The $100 MBA Show” thriving with over 2,500 episodes. He’ll guide you through mindset shifts, leveraging core topics, and the art of journaling to uncover valuable content gems. This lesson is packed with actionable insights to ensure you’ll never run out of captivating subjects for your audience. Ready to transform your content creation process? Tap play at the top of the page and dive into Omar’s masterclass on keeping your content fresh and engaging. The post MBA2531 Q&A Wednesday: How Do You Come Up With So Many Topics? appeared first on The $100 MBA .
Mon, October 07, 2024
MBA2530 How to Get Started with Paid Marketing in 2024
Curious about how to kickstart your paid marketing efforts in 2024? Wondering how you can make the most of your budget, whether you have $5000 or just $500 a month? You’ve come to the right place. Today’s lesson is tailor-made for entrepreneurs like you who are ready to take that next step in growing your business. In this episode, Omar breaks down three highly effective strategies to get started with paid marketing. He reveals the importance of investing in a professional copywriter, the benefits of running Meta retargeting ads, and how capturing emails can be a goldmine for conversions. From practical tips to actionable insights, you’ll learn how to maximize your marketing budget without breaking the bank. Ready to elevate your marketing game? Hit play at the top of the page to dive into these invaluable lessons and start strategizing for your business’s future. You won’t want to miss this step-by-step guide to smart spending in paid marketing. The post MBA2530 How to Get Started with Paid Marketing in 2024 appeared first on The $100 MBA .
Fri, October 04, 2024
MBA2529 How To Make Money with Email Marketing
Are you fully tapping into the potential of your email list? Every dollar spent on email marketing brings back an average of $42—so if you’re looking to boost revenue and build stronger customer relationships, email marketing might be your golden ticket. In today’s episode, Omar shares strategies to help you unlock the true power of email marketing. From building a quality list to crafting content that engages and converts, Omar breaks down the tactics that helped him build multi-million-dollar businesses. You’ll learn how to segment your list, run effective campaigns, and avoid common mistakes, all while keeping your audience eager to open every email. Ready to elevate your email marketing game? Tap play at the top of the page and tune in. Your journey to email marketing success starts today! The post MBA2529 How To Make Money with Email Marketing appeared first on The $100 MBA .
Wed, October 02, 2024
MBA2528 Q&A Wednesday: Is now a bad time to start a business?
Thinking the current economic climate might be the wrong time to start your dream business? With inflation rising and market uncertainties, it’s a question many aspiring entrepreneurs are asking. But did you know some of the most successful companies launched during tough times? In today’s episode, Omar breaks down this exact concern with insights from 20 years of entrepreneurship. He explains why economic ups and downs are part of the game, how having the right mindset and adaptable skills matters more, and the four key factors that drive business success—no matter the climate. Packed with personal stories and practical advice, this episode is one you can’t miss. Ready to find out if now is the time to launch? Tap play at the top of the page to learn how to set up your business for success in any economy. The post MBA2528 Q&A Wednesday: Is now a bad time to start a business? appeared first on The $100 MBA .
Mon, September 30, 2024
MBA2527 How to Make More Sales without Being Salesy
Tired of feeling pushy or awkward when trying to make a sale? Wish you could close deals without sounding desperate or salesy? You’re in the right place! Today’s episode will change how you approach sales forever. Omar shares game-changing strategies that let you sell with integrity and professionalism. Drawing from lessons learned from his father, a top-performing car salesman, Omar walks you through a step-by-step process for understanding customer needs, building trust, and removing risk—no pressure tactics involved. Whether you’re selling in person, over the phone, or via webinars, these proven techniques will boost your sales game. Don’t miss this must-listen episode! Tap play at the top of the page and learn how to sell more with confidence, all while making your customers feel valued. Start mastering these transformative strategies today. The post MBA2527 How to Make More Sales without Being Salesy appeared first on The $100 MBA .
Fri, September 27, 2024
MBA2526 How To Run Ads For Free with Self-liquidating Offers
Ever wonder if you can run ads without draining your budget? Hesitant to invest in marketing because of the costs? What if there was a way to make your ads practically pay for themselves? In today’s episode, Omar introduces the concept of self-liquidating offers—a strategy that helps you recoup your ad spend quickly. Omar walks you through how to set up these offers step by step. Learn how to craft compelling ads, create high-converting opt-in pages, and use one-time offers to cover your ad costs while generating leads. Drawing from his experiences with The $100 MBA and WebinarNinja, Omar provides real-world examples and actionable insights to help you master this strategy. Don’t miss this episode! Tap play at the top of the page and start turning your ad spend into a self-sustaining engine for leads and sales. The post MBA2526 How To Run Ads For Free with Self-liquidating Offers appeared first on The $100 MBA .
Wed, September 25, 2024
MBA2525 Q&A Wednesday: How do I fire a long-time employee?
Facing the tough task of letting go of a long-term employee and not sure how to go about it? Letting someone go is never easy, especially when they’ve been a key part of your team for years. How do you handle it in a way that’s fair, compassionate, and keeps your business moving forward? In today’s episode, Omar dives into this challenging topic, responding to a listener’s question on how to let go of a long-time employee. Drawing from over 20 years of business experience, Omar shares smart, compassionate strategies to make the process easier. Learn how to set clear expectations, have difficult conversations, and manage team morale—all while staying true to your company’s mission. If you’re facing this difficult situation, don’t miss this lesson. Tap play at the top of the page and get the advice you need to handle it the right way. The post MBA2525 Q&A Wednesday: How do I fire a long-time employee? appeared first on The $100 MBA .
Mon, September 23, 2024
MBA2524 Must Read: The Obstacle Is The Way by Ryan Holiday – REVISITED
Looking for a way to turn your toughest challenges into your biggest wins? Wondering how successful entrepreneurs turn obstacles into opportunities, and how you can do the same in your business? If so, today’s episode of The $100 MBA Show is exactly what you need. Omar dives into a revisited book review of The Obstacle Is The Way by Ryan Holiday , nine years after first discussing it on the show. He shares fresh insights and personal experiences that highlight how the book’s powerful lessons have helped him overcome major business and life hurdles. From mastering perception and action to building the resilience needed for entrepreneurial success, you’ll learn how to turn any obstacle into an opportunity for growth. Don’t miss out on this game-changing lesson! Tap play at the top of the page to learn how to take action and strengthen your resilience. Plus, grab the free worksheet at 100mba.net/worksheets to apply these lessons to your own journey. For more book reviews, visit 100mba.net/read . The post MBA2524 Must Read: The Obstacle Is The Way by Ryan Holiday – REVISITED appeared first on The $100 MBA .
Fri, September 20, 2024
MBA2523 How To Build a Website That Sells
Ever wondered what it takes to create a website that not only looks great but also drives sales? In today’s crowded digital landscape, standing out and maximizing your online presence is more important than ever. But with so many factors to consider—design, functionality, content, and conversion tactics—where do you even start? In this episode of The $100 MBA Show, Omar dives deep into the art of building a website that sells. From identifying the must-have pages to optimizing your site, to crafting copy that keeps visitors engaged, we cover it all. Packed with actionable insights and real-world examples, you’ll learn how to turn your website visitors into loyal customers, ensuring that your online platform becomes a powerful tool for your business growth. Tap play at the top of the page to discover how to transform your website into a conversion machine. The post MBA2523 How To Build a Website That Sells appeared first on The $100 MBA .
Wed, September 18, 2024
MBA2522 Q&A Wednesday: How Long Should It Take to Make My First Sale?
Are you struggling to make your first sale and wondering how long it should take? If you’re launching a new business, this question has probably crossed your mind more than once. It’s a common concern for many entrepreneurs eager to validate their ideas and start generating revenue. How soon can you expect that initial payment to hit your account, and what can you do to speed up the process? In today’s Q&A Wednesday episode, Omar dives deep into this very issue. He offers practical tips and personal anecdotes to show why waiting too long to make your first sale could be a dire mistake. Discover actionable strategies for validating your business idea, the importance of early sales, and how to tap into your existing network. Plus, learn from Omar’s experiences in pre-selling products and securing those crucial first customers. Don’t miss out on this invaluable lesson! Tap play now—the button’s right at the top of the page—and gain the confidence and tools to make your first sale faster than you thought possible. Got a question you want to ask? Go ahead and submit it here: 100mba.net/q The post MBA2522 Q&A Wednesday: How Long Should It Take to Make My First Sale? appeared first on The $100 MBA .
Mon, September 16, 2024
MBA2521 Extended Interview: Andy Morgan – Creating a Highly Successful Niche Business
Looking to build a business that not only thrives but also makes a meaningful impact? Want to know how to narrow your niche and connect directly with your ideal clients? Curious about turning challenges into the driving force behind entrepreneurial success? In today’s episode, we dive into an extended interview with Andy Morgan, founder of rippedbody.com . Omar traveled all the way to Japan to meet Andy in person and bring you firsthand insights from his inspiring journey—from teaching English in Japan to creating a quarter-million-dollar fitness coaching business for busy entrepreneurs. Learn about the power of having a purpose-driven business, the benefits of niching down, and how structured email communication can streamline client interactions and coaching workflows. Plus, Andy offers insights into the unique challenges and rewards of expanding into a new cultural market and the importance of balancing appearance with credibility in the fitness industry. Don’t miss out on Andy’s valuable advice for creating a successful niche business. Tap play now at the top of the page—and start transforming your entrepreneurial journey today! Also check out: MBA240 Must Read: The 4-Hour Work Week by Tim Ferriss The post MBA2521 Extended Interview: Andy Morgan – Creating a Highly Successful Niche Business appeared first on The $100 MBA .
Fri, September 13, 2024
MBA2520 The Cost of Success
Ever wondered what the true cost of success is? We often hear about the wins, acquisitions, and the glamorous side of reaching the top, but we rarely dive into the sacrifices that pave the way. What does it really take to turn dreams into reality, and what must you give up along the journey? In today’s episode, Omar pulls back the curtain on his own path to success. With candid reflections on a decade-long journey, he digs deep into the dark times, the immense sacrifices, and the relentless grind that made his vision a reality. This isn’t just about triumphs; it’s about the true price of success and the resilience needed to achieve it. Curious about what it takes to reach your dreams and the real sacrifices involved? Don’t miss this compelling episode. Tap play now—the button’s right at the top of the page—and let Omar guide you through an eye-opening lesson that might just change your perspective on entrepreneurship and your own journey ahead. Books Omar mentioned in this episode: MBA765 Must Read: Shoe Dog by Phil Knight MBA890 Must Read: The Hard Thing About Hard Things by Ben Horowitz MBA667 Must Read: Elon Musk by Ashlee Vance MBA1108 Must Read: Open by Andre Agassi The post MBA2520 The Cost of Success appeared first on The $100 MBA .
Wed, September 11, 2024
MBA2519 Q&A Wednesday – How Do I Validate My Business Idea?
Are you sitting on what you think could be the next million-dollar business idea, but you’re unsure if it’s really worth pursuing? Ever wondered why so many startups fail despite having great concepts? If these questions resonate with you, you’re in the right place! In today’s Q&A Wednesday episode, Omar tackles a crucial step in every entrepreneur’s journey: validating a business idea. Responding to Sarah’s question, Omar dives into what makes a concept truly market-worthy. From identifying high-value problems and conducting market research to testing a minimal viable product, this episode covers it all. Omar also shares personal experiences and actionable steps you can start using right away to make sure your idea is on the right track. Ready to turn your concept into a validated business idea? Don’t miss this essential episode that could save you countless hours and dollars. Tap play now—the button’s right at the top of the page—and learn how to confidently move forward with your entrepreneurial dreams! Got a question you want to ask? Go ahead and submit it here: 100mba.net/q Related to this episode: MBA2517 How To Create a Million Dollar Product or Service The post MBA2519 Q&A Wednesday – How Do I Validate My Business Idea? appeared first on The $100 MBA .
Mon, September 09, 2024
MBA2518 How to Price Your Product or Service
Struggling to price your product or service effectively? Ever wondered why some businesses rake in profits while others barely scrape by? Pricing can make or break your business, and mastering it might just be the key to unlocking your entrepreneurial success. In today’s episode, Omar dives into the world of pricing strategies. Drawing from his extensive business experience and insights from Patrick Campbell , founder of ProfitWell (now Paddle) , Omar breaks down value-based pricing, customer research, and how to analyze your competition. You’ll get real-world examples and a step-by-step process to ensure you’re pricing your offerings just right. Don’t miss this lesson that could transform your approach to pricing and boost your profit margins. Hit play now—the play button’s right at the top of the page—and tune in to get equipped with the knowledge you need to nail your pricing strategy. The post MBA2518 How to Price Your Product or Service appeared first on The $100 MBA .
Fri, September 06, 2024
MBA2517 How To Create a Million Dollar Product or Service
Ever wondered what it takes to turn a simple idea into a million-dollar product or service? What separates successful entrepreneurs who’ve created multiple million-dollar ventures from those who fall short? In this episode, we’re unpacking the mystery behind creating a million-dollar product or service. In today’s lesson, Omar dives deep into the secrets behind his success with his businesses. This isn’t just theory—Omar shares the crucial steps that can turn an idea into a game-changing product. From nailing down what your customers truly need to turning feedback into growth, you’ll get the kind of insights that can make all the difference. Don’t miss out on this invaluable episode that could be the catalyst for your next big venture! Tune in now to learn how to bring your million-dollar idea to life. Whether you’re a seasoned entrepreneur or just starting, this episode is packed with practical advice and real-world examples. The play button is at the top of the page—hit play now and start your journey to creating a million-dollar product today! Show Links MBA653 Must Read: The Brain Audit by Sean D’Souza The post MBA2517 How To Create a Million Dollar Product or Service appeared first on The $100 MBA .
Wed, September 04, 2024
MBA2516 Q&A Wednesday: How Do I Start My Business With Zero Dollars
Is it hard to imagine starting your business with zero dollars? Does it feel impossible to ignite a successful venture without an initial capital investment? Think again. This episode is here to walk you through the exact steps needed to launch your dream business without breaking the bank. In today’s Q&A Wednesday, Omar tackles an inspiring question from a listener: how to start a business with absolutely no money. Drawing from his own journey from teacher to business owner, Omar shares tried-and-true strategies, action steps, and real-life examples. This episode is packed with actionable tips and motivational stories that will give you the confidence to take that first step toward entrepreneurship. Ready to learn how you can start with nothing and build something incredible? Tune in to this episode and equip yourself with the knowledge and tools to begin your business journey today. The play button is at the top of the page—listen now and discover how to turn zero dollars into a thriving business! The post MBA2516 Q&A Wednesday: How Do I Start My Business With Zero Dollars appeared first on The $100 MBA .
Mon, September 02, 2024
MBA2515 The Essential Tools You Need To Start Your Online Business
Ever feel overwhelmed by the endless array of tools and resources available when starting an online business? Not sure which ones are truly essential and which you can skip? You’re not alone. Starting your entrepreneurial journey can be exciting but also a bit daunting, especially when it comes to picking the right tools to support your vision. In today’s episode, Omar simplifies this process for you. He breaks down the must-have tools to kickstart your online business without draining your wallet. From website building and email marketing to payment processing and project management, Omar offers practical advice and budget-friendly recommendations. He even shares his experience bootstrapping The $100 MBA, showing that you don’t need huge investments to get started. Ready to streamline your startup toolkit and focus on what really matters? Tune in to this episode and learn how to build a solid foundation for your online business. Visit 100mba.net/worksheets to download your free checklist and follow along with the episode. Don’t miss out —hit play now at the top of the page! Show Links Download the 1-page Business Planner The post MBA2515 The Essential Tools You Need To Start Your Online Business appeared first on The $100 MBA .
Fri, August 30, 2024
MBA2514 How To Create Your Business Plan in 15 Minutes
Struggling with the idea of creating a business plan? Do visions of 90-page documents and months of work scare you away from starting your entrepreneurial journey? If that sounds familiar, you’re in for a treat because today’s episode is just what you need! In this episode, Omar breaks down the seemingly daunting task of creating a business plan into a quick and simple process you can complete in just 15 minutes. Using the one-page business planner, Omar guides you step-by-step through the essentials. You’ll learn to identify key components like problem-solving, solutions, and your unique selling proposition—all in the time it takes to enjoy a coffee break. Don’t let the thought of a business plan intimidate you any longer. Tune in to this episode and discover how you can create a clear, effective roadmap for your business without a massive time investment. Tap the play button at the top of the page, and get ready to turn your entrepreneurial aspirations into actionable steps! Show Links Download the 1-page Business Planner The post MBA2514 How To Create Your Business Plan in 15 Minutes appeared first on The $100 MBA .
Wed, August 28, 2024
MBA2513 Q&A Wednesday: Do I Need a Vision or Goals for My Business?
Do you ever wonder if your business really needs a vision or specific goals to succeed? Maybe you’re just starting out, and the idea of setting three-year or five-year goals feels overwhelming and unnecessary. You’re not alone—many entrepreneurs grapple with whether to jump in and start working or take the time to carefully map out a long-term plan. In this episode, Omar dives deep into why having a clear vision and set goals can dramatically increase your chances of success. He shares personal experiences and actionable tips on how to create a compelling vision and practical goals. Omar discusses how these elements provide your business with purpose, direction, and the motivation to push through challenges. Plus, he outlines a straightforward method to break down your grand vision into manageable short-term and long-term goals. Ready to create a clear roadmap for your business and boost your chances of long-term success? Tune in to this insightful episode to learn how to set effective goals and develop a compelling vision that will drive your business forward. Tap the play button at the top of the page, and transform the way you approach your entrepreneurial journey! The post MBA2513 Q&A Wednesday: Do I Need a Vision or Goals for My Business? appeared first on The $100 MBA .
Mon, August 26, 2024
MBA2512 How to Identify Your Target Market
Are you finding it tough to define your ideal customers and struggling to boost your business’s success? Do you feel overwhelmed trying to cater to everyone, only to resonate with no one? If these challenges sound familiar, you’re not alone. Many entrepreneurs face this dilemma when they first start their business journey. In today’s episode, Omar breaks down one of the most crucial steps to building a successful business: identifying your target market. Omar shares real-life examples and actionable steps that have helped countless entrepreneurs find their niche. You’ll learn why trying to appeal to everyone can backfire and how niching down can propel your business forward. Ready to stop speaking to the void and start connecting with the right audience? Then this is an episode you can’t afford to miss. Hit play at the top of the page, and tune in to learn how to pinpoint your target market, maximize your marketing efforts, refine your products, and ultimately grow your business. Get ready to make a lasting impact on your entrepreneurial journey! Show Links MBA1803 Must Read: Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne The post MBA2512 How to Identify Your Target Market appeared first on The $100 MBA .
Fri, August 23, 2024
MBA2511 The Best Business Models to Start With
Are you an aspiring entrepreneur trying to figure out the best way to turn your passion into a profitable venture? Do the plethora of business models out there leave you feeling overwhelmed and unclear about where to start? Fear not, because this episode with Omar tackles these very concerns head-on. In today’s episode, Omar breaks down the three most promising business models for beginners, starting with the service-based business model. He discusses the benefits and challenges of each of the models he shares, drawing from his personal experiences and deep industry insights. Whether you’re looking to leverage your existing skills or aiming to scale quickly with high-profit margins, this episode offers valuable advice to help you make an informed decision. Don’t miss out on this essential guide for budding entrepreneurs! Discover which business model aligns perfectly with your strengths and ambitions. Hit play now at the top of the page and take the first step towards your entrepreneurial success! The post MBA2511 The Best Business Models to Start With appeared first on The $100 MBA .
Wed, August 21, 2024
MBA2510 Q&A Wednesday: How Do I Quit My Job & Start a Business?
Ever thought about leaving the nine-to-five grind to start your own business? Do you find yourself questioning if now is the right time to take that leap? Or simply, how to make such a daunting transition smoothly? In today’s fast-paced world, quitting your job to become an entrepreneur is one of the most significant decisions you can make. But how do you ensure it’s the right move, and more importantly, how do you do it successfully? Omar takes you through a comprehensive step-by-step guide on how to quit your job and embark on your journey as a full-time entrepreneur. Drawing from his personal experience of making a similar transition 12 years ago, Omar shares invaluable insights and practical advice on everything from understanding your “why,” performing a financial health check, leveraging your existing skills, to setting up your online presence and more. Whether you’re unhappy in your current role or simply yearning for more autonomy and creativity, this episode has all the ingredients you need to make an informed and structured transition into entrepreneurship. Don’t miss out on this insightful episode! Get the detailed roadmap that will equip you with the knowledge and confidence to take control of your career and future. Hit play now at the top of the page, and let’s turn your entrepreneurial dream into a rewarding reality! Show Links Start With Why by Simon Sinek Free guide & video: Escape Plan: Quit Your 9-5 Job & Start Your Online Business in 90 Days Get our Business Essentials Template Pack for FREE The post MBA2510 Q&A Wednesday: How Do I Quit My Job & Start a Business? appeared first on The $100 MBA .
Mon, August 19, 2024
MBA2509 Extended Interview: Derek Sivers – How to Build a Business in Your Unique Way
How do some entrepreneurs manage to build successful businesses their own unique way, without being driven solely by the pursuit of money? What if everything you thought you had to do in business was actually optional? And how can belief and imagination transform your entrepreneurial journey? These are just some of the questions we explore in today’s inspiring episode, as we sit down with the legendary Derek Sivers. In this special extended interview, we delve deep into Derek Sivers’ fascinating approach to business and life. You’ll hear about Derek’s unique take on obligations, his philosophy of “useful not true” stories, and the powerful role of choice in shaping our actions. From starting CD Baby as a favor for friends to selling it for a massive profit, Derek’s journey is filled with valuable lessons for entrepreneurs at any stage. Omar also shares his personal experiences, adding a relatable and actionable perspective to the conversation. Don’t miss out on Derek’s insightful anecdotes and actionable advice that can help you build a business in a way that’s uniquely yours. Trust us, this is an episode you won’t want to skip! And some exciting news! This is the first episode that will also have a video format on YouTube. Head over to 100mba.net/youtube , subscribe, and check it out. Now, you can see Omar on video, moving forward to teach and share lessons. The play button is at the top of the page, hit play now! Or watch this conversation over at 100mba.net/youtube Show Links sive.rs Hell Yeah or No by Derek Sivers MBA1843 Must Read – How to Live by Derek Sivers <a href="https://100mba.net/mba450/" target="_blank" rel="noreferrer noop
Fri, August 16, 2024
MBA2508 The 10 year journey of this podcast and what’s next.
Ever wondered what it takes to keep a podcast thriving for a whole decade? What lessons have we learned, and what exciting changes lie ahead for The $100 MBA Show? Join us as we explore the 10-year journey of our podcast, the transformations we’ve undergone, and the pivotal moments that shaped our path. In this very special episode, we’re celebrating 10 years of The $100 MBA Show! Omar and Nicole dive into the heart of their experiences, sharing the highs and lows of building a podcast from scratch. This is the first time Omar has done an interview like this, and Nicole is here to give us a special treat by uncovering what’s really on Omar’s mind. They’ll discuss the impact of entrepreneurship in shaping their lives, the personal growth they’ve undergone, and the significant milestones, including rebranding efforts and new features. It’s an episode packed with insights and inspiration for anyone on their entrepreneurial journey. Plus, you’ll get an exclusive sneak peek at future plans – you don’t want to miss those! Tune in for this celebration of a decade’s worth of business wisdom, laughter, and perseverance. Grab your headphones and hit play now at the top of the page. Show Links MBA170 Must Read: Think and Grow Rich by Napoleon Hill Moonwalk: A Memoir Hardcover by Michael Jackson The post MBA2508 The 10 year journey of this podcast and what’s next. appeared first on The $100 MBA .
Wed, August 14, 2024
MBA2507 Q&A Wednesday: I just had to fire everyone to keep my business alive. What now?
Did you ever have to make the tough call to let go of your entire team just to keep your business afloat? How do you navigate the aftermath, with the weight of the business on your shoulders and a mountain of tasks ahead? This is exactly the predicament that one of our listeners, Janet, finds herself in, and today we dive deep into finding solutions. In this episode, Omar tackles Janet’s heartfelt question with empathy and actionable strategies. Omar shares his own experiences and breaks down eight essential steps for business owners who find themselves in similar situations. From reassessing the business model to leveraging technology and focusing on cash flow, Omar provides a roadmap for bouncing back stronger than ever. This is a must-listen for anyone facing difficult choices and looking for guidance on moving forward. Don’t miss out on this in-depth lesson filled with practical advice and encouragement. Tune in and equip yourself with the knowledge to navigate through challenging times. Hit the play button at the top of the page and let’s get down to business. The post MBA2507 Q&A Wednesday: I just had to fire everyone to keep my business alive. What now? appeared first on The $100 MBA .
Mon, August 12, 2024
MBA2506 How To Get Free PR for Your Business
Do you wonder how some businesses manage to snag media mentions in top-tier publications while others remain in the shadows? What’s their secret to getting that coveted exposure without spending a fortune? Public relations can make or break your business, but how do you tackle it successfully, especially when you’re on a tight budget? In today’s episode, Omar dives deep into the world of free PR. Drawing from his personal experiences running both his podcast and a SaaS company, Omar reveals actionable strategies to get your business featured in the media. From building relationships with journalists to leveraging social media and crafting compelling press releases, you’ll get a treasure trove of tips that could catapult your business into the spotlight. Ready to unlock the secrets of free PR and elevate your business to new heights? Hit the play button at the top of the page to discover practical, step-by-step strategies that can help you gain the media coverage you deserve. The post MBA2506 How To Get Free PR for Your Business appeared first on The $100 MBA .
Fri, August 09, 2024
MBA2505 Why Your Marketing Is Not Getting You Customers
Do you wonder why your marketing campaigns aren’t translating into actual sales? Despite putting in endless hours and a considerable budget, the phone isn’t ringing, your email inbox is deserted, and the cash register is quiet. What could be going wrong? In today’s episode, Omar dives deep into the most common pitfalls that entrepreneurs face in their marketing efforts. With over 20 years of experience, Omar breaks down a six-part checklist of reasons why your marketing might be missing the mark, using real-life examples to make each point crystal clear. From distinguishing between marketing and sales to targeting the right audience and providing a sublime customer experience, this episode is a treasure trove of actionable insights that will help you turn those marketing leads into paying customers. Ready to transform your marketing strategy and boost your sales? Tune in to uncover why your marketing isn’t getting you customers and learn the practical steps you can implement right away. Trust us, you won’t want to miss this! Tap the play button above right now! The post MBA2505 Why Your Marketing Is Not Getting You Customers appeared first on The $100 MBA .
Wed, August 07, 2024
MBA2504 Q&A Wednesday: How many customer support agents do I need?
How many customer support agents do you really need for your growing business? Do you wonder what factors to consider when assembling your team? Today’s episode delves into this crucial question, offering expert insights and a strategic approach to help you make the right decisions. In this episode, Omar draws from his extensive experience in building a top-notch customer support team at WebinarNinja to guide you through the intricate process of hiring your customer support staff. From understanding the volume of customer inquiries and setting response time goals to assessing the complexity of support tickets and planning for adequate coverage, Omar breaks it all down step-by-step. Along the way, you’ll learn how to strike the perfect balance to ensure exceptional service without overstaffing or burdening your team. Don’t miss out on these invaluable lessons that could fundamentally transform your customer support strategy. Your journey to building an outstanding customer support team starts right now! Click play at the top of this page! The post MBA2504 Q&A Wednesday: How many customer support agents do I need? appeared first on The $100 MBA .
Mon, August 05, 2024
MBA2503 Why You Should Never Start a Tech Startup
What if launching a tech startup could be one of the most challenging ventures you ever undertake, despite its allure and potential for massive rewards? Join us in today’s episode as we uncover the harsh realities and undeniable truths about starting a tech startup. In today’s lesson, Omar shares his decade-long journey of building and scaling WebinarNinja. He candidly discusses the financial hurdles, the incessant need to keep up with evolving technology, and the mental toll that such a demanding endeavor can take. But it’s not all doom and gloom; Omar also provides invaluable advice on staying ahead in the competitive tech landscape, building a robust team, and managing the inevitable stress that comes with startup life. Curious to know more? Hit play at the top of this page to dive deep into the world of tech startups and discover whether this path is right for you. The post MBA2503 Why You Should Never Start a Tech Startup appeared first on The $100 MBA .
Fri, August 02, 2024
MBA2502 Why August is Such an Important Month in Business
Ever wondered why August can be a game-changer month for your business while everyone else seems to be chilling on the beach? What if the actions you take this month could significantly impact your business’ success for the rest of the year and even set the stage for the next one? In today’s fast-paced world, understanding the strategic importance of August can be your secret weapon. In this episode, Omar breaks down why August is not the month to take it easy if you’re a striving entrepreneur. From conducting a reality check on your annual goals to preloading your strategy for the upcoming year, Omar offers invaluable insights and actionable steps. Whether it’s hiring, marketing, or setting new milestones, discover how you can leverage August to ensure your business not only survives but thrives. Don’t miss out on this crucial episode! Take the leap from average to extraordinary by tuning into today’s lesson. Click play at the top of this page and transform August into your business’s most productive month yet. The post MBA2502 Why August is Such an Important Month in Business appeared first on The $100 MBA .
Wed, July 31, 2024
MBA2501 Q&A Wednesday: How do I get more attendees to my webinar?
Struggling to get attendees to your live webinars despite all your hard work? Poured endless hours into creating content and promoting your event, only to be met with disappointing attendance? You’re not alone. In this episode, we tackle a question from one of our listeners, Eric, who faced a similar challenge and sought advice on how to effectively increase webinar attendance. Join Omar as he dives deep into proven strategies for boosting your webinar audience through a well-crafted paid marketing funnel. Learn from his extensive experience with over 500 webinars and his role as the founder of WebinarNinja, recently acquired by ProProfs. Omar walks you through the essential steps, from building an email list using lead magnets to nurturing those leads with valuable content, and finally, converting them into attendees and customers. This episode is packed with actionable insights and bonus tips that could be a game-changer for your business. Don’t miss out on this opportunity to transform your webinar strategy and drive more attendees. Discover how you can turn your next live webinar into a resounding success. Tap the play button above right now! The post MBA2501 Q&A Wednesday: How do I get more attendees to my webinar? appeared first on The $100 MBA .
Mon, July 29, 2024
MBA2500 Must Read: $100M Leads by Alex Hormozi
Curious about how to turn complete strangers into loyal customers eager to buy what you’re selling? Feeling overwhelmed by the complexities of lead generation and wishing for a straightforward guide? If so, you’re in for a treat with today’s episode. In this must-read episode, Omar dives into the key takeaways from Alex Hormozi’s game-changing book, “$100M Leads: How to Get Strangers To Want To Buy Your Stuff”. Omar breaks down the lead generation process, explores various lead sources, and reveals Hormozi’s secrets to leveraging free content for audience growth. By the end of this episode, you’ll have practical strategies and actionable insights to elevate your lead generation efforts, making it an unmissable resource for any entrepreneur looking to scale their business. Don’t miss out on this opportunity to transform your approach to attracting customers. Discover how to supercharge your lead generation with the wisdom distilled from “$100M Leads” by Alex Hormozi. Hit that play button above right now! Show Links $100M Leads by Alex Hor mozi Previously covered on the podcast: Book One MBA2173 Must Read: $100M Dollar Offers by Alex Hormozi The post MBA2500 Must Read: $100M Leads by Alex Hormozi appeared first on The $100 MBA .
Fri, July 26, 2024
MBA2499 Why I Never Needed Investors For My Businesses
Ever thought about whether you really need investors to build a successful business, or if it’s possible to thrive without their backing? Many entrepreneurs believe that securing investor funding is crucial for launching and growing their ventures. But what if there’s an alternative path that’s just as viable, if not more rewarding? In today’s episode, Omar explains why he’s chosen to bootstrap his businesses. He dives deep into the four compelling reasons behind his decision to rely solely on his resources. From taking full responsibility to prioritizing sales, maintaining total control, and focusing on profit over revenue, Omar shares invaluable insights that have helped him build not only successful but financially stable businesses. Whether you’re an aspiring entrepreneur or a seasoned business owner, this is an episode you don’t want to miss. Ready to explore a unique approach to business growth without the need for investors? Let’s dive in and uncover the powerful benefits of bootstrapping your way to success! Click play at the top of this page! Show Links You might also like… For more insights and inspiration on thriving without investors, don’t miss MBA2279: Extended Interview: Nathan Barry – How to Grow a Self-Funded Software Business to $34 Million and Beyond . Discover how Nathan Barry scaled his business without outside funding! The post MBA2499 Why I Never Needed Investors For My Businesses appeared first on The $100 MBA .
Wed, July 24, 2024
MBA2498 Q&A Wednesday: I’m always experiencing FOMO. How can I be more disciplined?
Wondering how to get rid of that nagging fear of missing out (FOMO) and stay disciplined in your business endeavors? You’re not alone. Many entrepreneurs and professionals face the challenge of balancing invites, opportunities, and social commitments, all while trying to maintain productivity and focus on their goals. In today’s Q&A Wednesday episode, Omar addresses a question from Ken, who struggles with FOMO and finds it difficult to say no to various engagements. Omar dives into practical strategies to help you identify your top priorities, structure your time effectively, and maintain discipline in an age of constant connectivity and distractions. Whether it’s making a clear to-do list, finding an accountability partner, or celebrating small wins, this episode offers valuable insights for anyone looking to grow their business and stay on track. Ready to conquer FOMO and boost your productivity? Tune in to this episode and learn how to take control of your schedule and prioritize what truly matters. Hit play above right now and start redefining your path to success! Show Links News Feed Eradicator The post MBA2498 Q&A Wednesday: I’m always experiencing FOMO. How can I be more disciplined? appeared first on The $100 MBA .
Mon, July 22, 2024
MBA2497 Why You Should Be Using Facebook Right Now
Are you sleeping on Facebook while getting caught up in the whirlwind of newer social media platforms like Instagram, TikTok, and LinkedIn? Think again! While these newer platforms are buzzing with activity, Facebook is quietly but powerfully proving to be a goldmine for businesses willing to give it the attention it deserves. But why should you consider shifting your focus back to this “old” social media platform, and how can it benefit your business in ways you hadn’t imagined? In today’s eye-opening episode, Omar breaks down why Facebook is currently a hidden treasure trove for savvy business owners. From the diverse content formats and robust search functionality to the advanced targeting options in advertising, Facebook offers unique value propositions that other platforms simply can’t match. You’ll learn how to maximize your organic reach, leverage Facebook’s powerful advertising tools, and even explore its seamless e-commerce features. This episode is packed with actionable insights to help you get the most out of Facebook in the next 12 to 18 months. Transform your social media strategy and give your business the edge it needs. Hit that play button above right now, and discover why investing your time, money, and effort in Facebook can give you a remarkable return. Tune in to start exploiting Facebook’s full potential today! Show Links 50+ Must-know social media marketing statistics for 2024 The post MBA2497 Why You Should Be Using Facebook Right Now appeared first on The $100 MBA .
Fri, July 19, 2024
MBA2496 The Best Product To Start With
Feeling overwhelmed by the myriad of product options to start with as you venture into entrepreneurship? Are the endless possibilities making it hard for you to decide which product will set you on the path to success and profitability? If you find yourself grappling with these questions, you’re not alone. In today’s episode, Omar dives deep into the best types of products to sell when you’re just starting out. Omar offers valuable insights and real-world examples, highlighting why these products can pave the way for a profitable and sustainable business. Tune in and you might find that one of these products could be your gateway to entrepreneurship. Tap the play button above and let’s discover the best product to kickstart your journey! Show Links OZCON The post MBA2496 The Best Product To Start With appeared first on The $100 MBA .
Wed, July 17, 2024
MBA2495 Q&A Wednesday: How do I get my first few non-paying clients just to get testimonials?
How do you land your first few non-paying clients just to gather some solid testimonials? Struggling to kickstart your new business because potential clients aren’t biting on your offers for free work? Finding the right approach could be a game-changer, and we’re here to help you navigate it! In today’s Q&A Wednesday episode, we dive deep into this exact challenge with Omar. He answers Sami’s burning question on getting those elusive first testimonials for a digital marketing agency. From rethinking your strategy to offering proof upfront without even asking, Omar lays out a practical and effective roadmap to help you gain credibility and eventually, paying clients. It’s packed with actionable advice and real-world insights that you won’t want to miss. Join us and unlock the secrets to turning free work into valuable testimonials that can catapult your business forward. Hit the play button above right now to get all the details and start implementing these game-changing strategies today! The post MBA2495 Q&A Wednesday: How do I get my first few non-paying clients just to get testimonials? appeared first on The $100 MBA .
Mon, July 15, 2024
MBA2494 Why Some Succeed and Some Don’t
Why do some entrepreneurs thrive while others struggle to get their businesses off the ground? Is there a secret formula to success that many miss? And most importantly, what can you do to ensure you’re on the path to triumph instead of defeat? In this episode, Omar dives deep into the reasons why some succeed while others don’t. Drawing from his extensive research and personal experiences, Omar uncovers the three critical factors that differentiate the winners from the rest. From understanding the importance of perseverance to redefining what hard work means and taking personal responsibility, this episode is packed with invaluable insights that can transform your entrepreneurial journey. Don’t miss out on these actionable lessons that could be the turning point for your business. Tune in and discover the keys to unlocking your potential as a successful entrepreneur. Click play now at the top of this page and start moving your business in the right direction! Show Links MBA765 Must Read: Shoe Dog by Phil Knight The post MBA2494 Why Some Succeed and Some Don’t appeared first on The $100 MBA .
Fri, July 12, 2024
MBA2493 How to Find a CTO or Technical Co-Founder
Struggling to find the perfect CTO or technical co-founder for your software startup? If you’re a non-technical entrepreneur with a brilliant SaaS idea, finding someone to handle the tech side might seem like an insurmountable challenge. How can you meet the right person who not only possesses the necessary skills but also shares your vision and drive? In today’s episode, Omar dives deep into practical strategies for finding your ideal technical partner. Drawing on his decade-long experience with WebinarNinja, Omar shares three proven ways to connect with a top-notch CTO or technical co-founder. Whether you’re looking for an experienced senior executive, leveraging your networking skills, or exploring talent within your current team, you’ll gain actionable insights that can turn your startup dream into a reality. Ready to transform your search for a technical co-founder? Click play at the top of this page and get the guidance you need to build your dream SaaS business with a strong technical foundation. Show Links @helloitsolly The post MBA2493 How to Find a CTO or Technical Co-Founder appeared first on The $100 MBA .
Wed, July 10, 2024
MBA2492 Q&A Wednesday: How do I get great guests on my podcast?
Wondering how to land amazing guests for your podcast, especially when you’re just starting out? This common challenge plagues many aspiring podcasters who want to elevate their content with engaging and influential interviews. How can you transform your guest list from your immediate circle to industry giants or thought leaders? Drawing from nearly a decade of experience and relationships with some of the biggest names in podcasting, Omar shares actionable advice on networking, attending industry events, leveraging your existing connections, creating a dream guest list, and even paying your way to secure those coveted interviews. Tune in for practical exercises and inspiring examples on how persistence pays off in the podcasting world. If you’re ready to take your podcast to the next level with compelling guests, don’t miss this episode! Hit that play button above and explore the steps to building a network that will enrich your podcast and propel your show to new heights. Show Links Check out Ramit Sethi’s episodes here and here . Check out Jordan Harbinger’s episode here . Listen to John Corcoran’s episode here . Check out Michael Port’s episode here . The post MBA2492 Q&A Wednesday: How do I get great guests on my podcast? appeared first on The $100 MBA .
Mon, July 08, 2024
MBA2491 Why Every Business Needs a Savings Account
Ever thought about how a simple financial move could drastically improve your business’s financial health and security? Often find yourself worrying about cash flow, unexpected expenses, or potential fraud? If so, this episode is tailor-made for you! In today’s episode, Omar breaks down the crucial reasons why every business needs a savings account. Omar shares his personal experiences, from facing the stress of fraud to seizing business opportunities thanks to cash reserves. Not only will you learn the security benefits of having a savings account, but you’ll also discover how it helps in budgeting, overcoming financial challenges, and even taking advantage of growth opportunities. This is a straightforward strategy that even non-financial folks can implement in no time. Whether you’re a seasoned business owner or just starting out, hit that play button above and dive into why a business savings account is a game-changer. Your future self—and your business—will thank you. The post MBA2491 Why Every Business Needs a Savings Account appeared first on The $100 MBA .
Fri, July 05, 2024
MBA2490 How to Make Time For Content Creation in Your Business
Feel overwhelmed by the sheer number of tasks on your plate, wondering how you’ll ever squeeze in time for content creation? Constantly asking yourself when you’ll have the bandwidth to blog, record a podcast, or create videos for your business? If you find yourself nodding in agreement, today’s episode is tailor-made for you. In this episode, Omar dives deep into the strategies and techniques to effectively carve out time for content creation amidst the chaos of running a business. From prioritizing content tasks and time blocking to outsourcing and leveraging tools, Omar shares his tried-and-true methods for ensuring that content creation never falls by the wayside. Gain insights from someone who has managed to consistently produce over 2000 podcast episodes while running multiple successful businesses—this is a masterclass you don’t want to miss. Ready to take control of your content calendar and elevate your brand through consistent, high-quality content? Click play at the top of this page and let’s transform your content creation process, one actionable tip at a time! Show Links Arnold’s Pump Club The post MBA2490 How to Make Time For Content Creation in Your Business appeared first on The $100 MBA .
Wed, July 03, 2024
MBA2489 Q&A Wednesday: How do I ask for equity in a company I help start?
Wondering how to ask for equity in a company you helped build from the ground up? Feeling like you’ve contributed significantly to its growth and deserve a piece of the pie but don’t know where to start or how to approach the conversation? If this sounds like your situation, you’re in the right place. In today’s episode, Omar dives deep into a listener’s question about requesting equity in a SaaS company they’ve been instrumental in growing. Omar provides actionable steps and strategies to navigate this sensitive topic, ensuring that you approach it with the right mindset and preparation. From understanding the founder’s perspective to presenting your long-term vision for the company, Omar covers it all to help you earn the equity you deserve. Don’t miss out on this insightful episode. Click play now at the top of this page to learn how to effectively ask for equity and secure your stake in the success you’ve been helping to build. The post MBA2489 Q&A Wednesday: How do I ask for equity in a company I help start? appeared first on The $100 MBA .
Mon, July 01, 2024
MBA2488 Must Read: The Practice by Seth Godin
Have you thought about whether creativity is a talent you’re born with or a skill you can develop? Curious about how consistently putting your work out there can refine your craft and build your confidence? Feel like an imposter in your own creative journey and wish you had a better way to embrace that feeling? In today’s must-read episode, Omar delves into Seth Godin’s enlightening book, “The Practice.” This episode breaks down key insights from the book, including how to cultivate creativity, the importance of consistently sharing your work, and the power of trusting the process. With personal anecdotes and practical examples, Omar explores how this book can help you become a better entrepreneur and creator while addressing common challenges like imposter syndrome and writer’s block. Don’t miss this deep dive into Seth Godin’s The Practice . Hit play at the top of this page to unlock valuable insights that could transform your creative endeavors and entrepreneurial journey. Show Links The Practice by Seth Godin The post MBA2488 Must Read: The Practice by Seth Godin appeared first on The $100 MBA .
Fri, June 28, 2024
MBA2487 How to Not Go Out of Business
Ever wondered what it takes to ensure your business doesn’t become just another statistic? Curious about the fundamental strategies that can keep your enterprise alive and thriving, even during the most challenging times? In today’s episode, Omar dives deep into the core principles of business longevity. Drawing from his extensive experience and real-world examples, Omar reveals eight crucial tips designed to help entrepreneurs navigate financial hurdles, stay adaptable, and lead their teams effectively. From knowing your numbers to taking care of your own well-being, this episode provides a practical roadmap to prevent your business from going under. Don’t miss out on these invaluable insights that could make the difference between your business surviving or closing its doors. Hit play at the top of this page now and safeguard your business’s future! The post MBA2487 How to Not Go Out of Business appeared first on The $100 MBA .
Wed, June 26, 2024
MBA2486 Q&A Wednesday: How do you know when to call it quits and when to persevere?
Feeling stuck trying to decide whether to keep pushing through with your business idea or finally call it quits? It’s a tough decision every entrepreneur faces at some point. Do you buckle down and lean into your grit, or do you cut your losses and pivot to something new? If these questions have been weighing heavily on your mind, you’re not alone. In this episode, Omar tackles a listener’s pressing question: “How do you know when to call it quits and when to persevere?” Drawing from personal experiences and offering actionable strategies, Omar dives deep into identifying when to persist and when it’s time to let go. Whether it’s analyzing your business metrics, experimenting with new approaches, or shifting your focus, this episode is packed with invaluable advice tailored to help you make an informed decision. Don’t let indecision hold you back. Tune into this episode and learn the tools and strategies you need to evaluate your business situation critically. Let Omar guide you through this challenging aspect of entrepreneurship, providing clarity and helping you forge a successful path forward. Click play above and listen now! Show Links MBA93 Guest Teacher: Jenny Blake – How To Pivot Your Business or Career The post MBA2486 Q&A Wednesday: How do you know when to call it quits and when to persevere? appeared first on The $100 MBA .
Mon, June 24, 2024
MBA2485 Guest Teacher – Robert Glazer – How to Identify and Refine Your Core Values to Build a Better Business
Curious about what truly defines your business and sets it apart from the competition? Struggling to attract the right customers or build a cohesive, motivated team? The answer might lie in something you haven’t fully considered yet—your core values. In today’s episode, we’re joined by Robert Glazer, founder of Acceleration Partners and best-selling author, who will teach us the critical importance of identifying and refining your core values to build a stronger, more aligned business. Through actionable steps, Robert will guide you on how to pinpoint what you stand for and why it matters, ensuring your business decisions are in sync with these core principles. Don’t miss this essential lesson that could transform how you lead your organization. Tune in now to unlock the key to building a better business through the power of core values. Hit play at the top of this page! Show Links RobertGlazer.com The post MBA2485 Guest Teacher – Robert Glazer – How to Identify and Refine Your Core Values to Build a Better Business appeared first on The $100 MBA .
Fri, June 21, 2024
MBA2484 7 Mistakes to Avoid When Hiring an Agency
Thinking about hiring an agency to boost your business but worried about making the wrong choice? Hiring an external agency can be a game-changer, but it also comes with its own set of risks. How do you ensure you select the right agency that aligns with your needs and goals? In this episode, Omar guides you through the 7 critical mistakes to avoid when hiring an agency. Drawing from over 20 years of entrepreneurial experience and dozens of agency dealings, Omar shares invaluable insights to help you make informed decisions. By understanding your own needs, asking for relevant success examples, considering time zones, and ensuring cultural fit, you can avoid costly pitfalls and make the most out of your partnership with an agency. Don’t miss out on this essential episode! Tune in to learn how to sidestep common hiring mistakes and make the best choice for your business. Follow the show on your favorite podcast app and press play at the top of this page! The post MBA2484 7 Mistakes to Avoid When Hiring an Agency appeared first on The $100 MBA .
Wed, June 19, 2024
MBA2483 Q&A Wednesday: What do I do when things aren’t working in my business?
Have you ever found yourself staring at your business metrics, wondering why growth has stopped and what you can do to turn things around? Experiencing the frustrating peaks and valleys of a feast or famine cycle? You’re not alone, and today’s episode is just for you. In this Q&A Wednesday episode, Omar tackles a critical question from AJ, who is grappling with a plateau in his online catering business. Omar breaks down the essential yet often overlooked strategy of implementing reliable systems in your business. From effective marketing and sales funnels to consistent customer acquisition techniques, Omar offers tough love advice and actionable insights that can help resurrect any stagnant business. Don’t miss out on this invaluable advice—whether you’re struggling to maintain growth or simply want to future-proof your business practices, this episode is packed with the strategies you need. Hit play at the top of this page, and let Omar guide you through building the systems that can bring your business back to life and keep it thriving. The post MBA2483 Q&A Wednesday: What do I do when things aren’t working in my business? appeared first on The $100 MBA .
Mon, June 17, 2024
MBA2482 Must Read: The Laws of Human Nature by Robert Greene
Ever find yourself puzzled by human behavior and wonder what really drives people’s actions? Have you considered how a deeper understanding of human nature could transform your approach to business and life? If you’re curious about what makes people tick and how you can leverage this knowledge to your advantage, this episode is for you. In this episode, Omar dives into “The Laws of Human Nature” by Robert Greene. Omar shares his favorite insights from this remarkable book, shedding light on the complex psychological underpinnings that govern human behavior. From the law of irrationality to the law of generational myopia, discover how mastering these principles can elevate your entrepreneurial game and improve your relationships both personally and professionally. Don’t miss out on this deep dive into one of Robert Greene’s most profound works. Tune in to learn how you can apply these timeless laws to achieve greater success in your business and life. Click play at the top of this page! Show Links The Laws of Human Nature by Robert Greene The post MBA2482 Must Read: The Laws of Human Nature by Robert Greene appeared first on The $100 MBA .
Fri, June 14, 2024
MBA2481 How To Stay Motivated Everyday
Struggling to stay motivated in your everyday business endeavors? Finding your drive to achieve success wavering day in and day out? If so, you’re not alone. Join Omar as he delves into how to maintain consistent motivation. In this episode, Omar shares insights on the underlying reasons behind a lack of motivation, how to tap into intrinsic motivators, and the importance of having a strong sense of purpose to fuel your drive. Discover why external motivation is not enough to sustain your motivation in the long run and learn practical strategies to keep your momentum going, even when faced with challenges or complacency. Don’t miss this valuable episode that will empower you to stay motivated every day in your business and beyond. Stay focused, driven, and energized on your entrepreneurial journey. Hit play at the top of this page and start boosting your motivation today! The post MBA2481 How To Stay Motivated Everyday appeared first on The $100 MBA .
Wed, June 12, 2024
MBA2480 Q&A Wednesday: How to ask someone in your network for something?
Looking to expand your network and learn how to effectively ask for support or introductions from contacts? Want to navigate the fine line between seeking assistance and maintaining genuine relationships in your professional circle? If so, this episode of The $100 MBA Show is a must-listen! In this episode, Omar addresses a common concern raised by a listener about approaching contacts for help within your network. Explore practical strategies and valuable insights on how to confidently seek assistance or collaborations without compromising the integrity of your relationships. Learn from Omar’s personal experiences and expert advice on building and leveraging your network effectively. Ready to enhance your networking skills and master the art of asking for support within your professional circle? Tune in to this episode to gain invaluable tips and strategies on how to navigate the dynamics of requesting assistance or introductions from your contacts. Press play at the top of this page! The post MBA2480 Q&A Wednesday: How to ask someone in your network for something? appeared first on The $100 MBA .
Mon, June 10, 2024
MBA2479 The Hardest Part of Becoming an Entrepreneur
Have you ever wondered what the hardest part of becoming an entrepreneur is? In this episode, Omar dives into the toughest challenges that entrepreneurs face on their journey to success. Omar discusses the significant personal growth and transformation required to navigate the entrepreneurial landscape. He shares his own experiences and practical strategies for overcoming the mental and emotional hurdles that can make or break your entrepreneurial dreams. This episode focuses on the crucial mindset shifts and identity changes that aspiring entrepreneurs must embrace. From dealing with self-doubt to managing uncertainty, Omar provides actionable steps to help you tackle these obstacles head-on. Don’t miss this deep dive into the hardest part of becoming an entrepreneur. Tune in for valuable insights and advice on how to overcome the most challenging aspects of the entrepreneurial journey. Hit the play button above on your favorite podcast platform and get ready to conquer your biggest entrepreneurial challenges today! The post MBA2479 The Hardest Part of Becoming an Entrepreneur appeared first on The $100 MBA .
Fri, June 07, 2024
MBA2478 How To Switch From How to Who & Grow Faster
Ever found yourself trapped in the endless cycle of figuring out how to do everything on your own? Are you constantly asking yourself, “How can I make this happen?” only to find yourself sinking deeper into the rabbit hole of endless tasks and learning curves? It’s time to switch gears and shift your mindset from “How?” to “Who?” to accelerate your business growth. In this episode, Omar breaks down the transformative power of changing your focus from “How do I do this?” to “Who can do this for me?” By leveraging the expertise and skills of others, you can fast-track your success, save precious time, and scale your business faster than you ever thought possible. Through engaging examples and actionable tips, Omar explains how to identify the right experts and build a network that propels your business forward. Don’t miss out on this game-changing episode! Tune in and learn how to harness the power of “Who” to reinvent parts of your business, inject new ideas, and achieve exponential growth. Tap the play button above to start your journey towards smarter, faster business success. The post MBA2478 How To Switch From How to Who & Grow Faster appeared first on The $100 MBA .
Wed, June 05, 2024
MBA2477 Q&A Wednesday: I need to hire a developer. How do I make the right hire without stressing out?
Are you in the market for hiring a full-time developer and feeling stressed about making the right choice? Do you find the technical hiring process overwhelming, especially when you aren’t familiar with the intricacies of the role? You’re not alone, and today’s Q&A Wednesday episode is here to help you navigate this critical task with confidence and ease. In this insightful episode, Omar shares his refined process for hiring developers and other key employees, a methodology he developed while building and eventually selling his successful software company, WebinarNinja. Omar dives deep into the art of crafting an effective job description, leveraging a thoughtful application process to filter the best candidates, and conducting interviews that reveal both technical skills and cultural fit. He also discusses the wisdom behind a trial period before fully committing to a new hire. Don’t miss this valuable episode if you want to turn your hiring stress into strategic success. Tune in to learn how to make well-informed hiring decisions that will significantly impact your business’s bottom line. Click play at the top of this page! The post MBA2477 Q&A Wednesday: I need to hire a developer. How do I make the right hire without stressing out? appeared first on The $100 MBA .
Mon, June 03, 2024
MBA2476 Must Read: Building a Second Brain by Tiago Forte
Have you ever felt overwhelmed by the sheer amount of information you consume daily? Do you struggle to remember and organize your ideas, tasks, and insights effectively? If so, you might be curious about a revolutionary method called the “Second Brain” approach. In today’s episode, Omar delves into the compelling book “Building a Second Brain” by Tiago Forte. This must-read explores how you can transform the way you manage personal knowledge, enhancing productivity, creativity, and the potential to handle ambitious projects. Omar shares his initial skepticism, key takeaways, and how the book convinced him to embrace digital tools for better idea management and execution. Tune in now to discover life-changing insights that could help you optimize your mental space and elevate your entrepreneurial journey. Don’t miss out on this must-read so you too can build your own Second Brain—hit play above! Show Links “Building a Second Brain” by Tiago Forte Notion The post MBA2476 Must Read: Building a Second Brain by Tiago Forte appeared first on The $100 MBA .
Fri, May 31, 2024
MBA2475 5 Biggest Mistakes When Selling on a Webinar in 2024
Are you struggling to convert leads during your webinars, or perhaps feeling like your approach may be out of date? Now, well into 2024, the dynamics of digital sales are evolving, and it’s crucial to stay ahead of the curve. But how do you adapt and avoid common pitfalls that could hinder your success? In this episode, Omar delves into the five biggest mistakes entrepreneurs make when selling on webinars in 2024. Drawing from 10 years of experience, including running over 500 webinars himself and growing a 7-figure webinar software company, Omar highlights critical errors that could sabotage your sales efforts. Tune in to discover these key mistakes and learn how to steer clear of them. Whether you’re a webinar novice or a seasoned pro, understanding and avoiding these pitfalls can transform your webinar game and boost your sales in 2024. Hit play at the top of this page to learn from the webinar master himself. The post MBA2475 5 Biggest Mistakes When Selling on a Webinar in 2024 appeared first on The $100 MBA .
Wed, May 29, 2024
MBA2474 Q&A Wednesday: Do I need to be more pessimistic as a business owner?
Is it possible to be too optimistic as a business owner? Kathy, one of our listeners, grapples with this question, wondering if a shift toward pessimism might actually pave the way to greater success. This episode delves into the balance between optimism and realism in the challenging world of entrepreneurship. Join Omar as he explores the crucial tactics for harnessing optimism while being strategically prepared for potential setbacks. Omar shares from his 20 years of business experience, offering actionable advice on verifying trust, preparing for unforeseen challenges, and dealing constructively with disappointments from both team members and customers. From strategic planning to managing human resources and customer expectations, this episode is packed with insights that aim to empower you to navigate your business journey more effectively. Tune in to gain valuable strategies that will help you maintain your optimism while also establishing safeguards that protect and propel your business forward. Whether you’re dreaming big or facing tough decisions, this episode is a must-listen for every entrepreneur who wants to succeed without losing their spark. Click play at the top of this page to discover how you can strike the perfect balance in your business approach! The post MBA2474 Q&A Wednesday: Do I need to be more pessimistic as a business owner? appeared first on The $100 MBA .
Mon, May 27, 2024
MBA2473 5 Ways I’ve Invested In Myself to Grow My Business
Have you ever wondered how personal investments can significantly influence the growth of your business? In today’s hyper-competitive business landscape, the most crucial asset you can develop is yourself. But what are the most effective ways to invest in your capabilities as an entrepreneur to ensure maximum growth and impact? In this episode, Omar breaks down the five pivotal investments he has made in his personal and professional life that have directly contributed to the success of his businesses over the last 20 years. From daily routines that enhance physical and mental health to strategic decisions that optimize time and resources, Omar shares his tried-and-true methods that will inspire you to re-evaluate how you invest in yourself. Each investment is discussed with practical insights and real-world applicability, focusing on generating the best return on time, effort, and money. If you’re ready to transform your approach to personal development and see tangible results in your business growth, don’t miss this episode. Tune in to learn about the critical changes you can make today to become a more disciplined, well-rounded, and successful leader tomorrow. Press the play button at the top of this page! Show Links LiveFit Nutrition I Will Teach You To Be Rich by Ramit Sethi The post MBA2473 5 Ways I’ve Invested In Myself to Grow My Business appeared first on The $100 MBA .
Fri, May 24, 2024
MBA2472 Should You Sweat The Details?
Are you constantly struggling to decide whether you should be a perfectionist about the details of your business, or if you should focus on the bigger picture to keep progressing? This dilemma is a common hurdle for many entrepreneurs, leaving them questioning how much attention they really need to devote to every little piece of their venture. Should you really ‘sweat the details’? In today’s episode, Omar dives deep into this age-old debate: to perfect or not to perfect every detail. Omar shares insight from his two decades of experience in launching and growing businesses, ranging from software companies to this very podcast. Through real-life examples, you’ll learn when the finer details matter and when they could be holding you back from achieving greater success. Plus, Omar gives a strategic approach on how to prioritize your focus as your business evolves, ensuring that your energies are always enhancing your venture’s core value. Ready to find out how focusing on the right details at the right time can transform your business? Tune into this episode to get the guidance you need to streamline your effort and maximize your results. Omar is ready to help you navigate the complexities of business craftsmanship—don’t miss out on these expert tips. Press play above right now and step up your business game! The post MBA2472 Should You Sweat The Details? appeared first on The $100 MBA .
Wed, May 22, 2024
MBA2471 Q&A Wednesday: How do I get my first few customers for my new app?
Are you struggling to get your first few customers for your new web app, especially one built around a SaaS model? Do you feel confident about your product but find yourself stumped when it comes to the marketing side of things? If these challenges sound familiar, you’re definitely not alone, and today’s episode is tailored just for you. Omar dives into the practical steps needed to acquire those crucial initial customers and start building traction for your business. Drawing from his own experiences and proven strategies, Omar guides you through understanding customer behavior, setting up a marketing plan, leveraging your connections, and much more. Whether you’re a complete novice or just looking to refine your approach, this episode packs a wealth of actionable advice that can reshape the way you think about selling your web app. Don’t miss out on the expert insights and detailed action plan laid out in this episode. Tune in now to learn how to effectively get your first few customers and set your enterprise on the path to success. Click play at the top of this page to listen on your favorite podcast platform and start turning your business ideas into business achievements today! The post MBA2471 Q&A Wednesday: How do I get my first few customers for my new app? appeared first on The $100 MBA .
Mon, May 20, 2024
MBA2470 Must Read: The Second Mountain By David Brooks
Have you ever wondered if there’s more to success than just financial gain and societal approval? In this must-read episode, Omar delves into David Brooks’ compelling book, “The Second Mountain,” which challenges the traditional perceptions of success and explores the pursuit of a more meaningful and fulfilling life. Omar shares his personal journey and the profound insights he’s gained from Brooks’ metaphor of life as a journey across two mountains. The first mountain represents conventional success, while the second, the Second Mountain , prompts us to seek purpose and joy beyond ourselves. Omar discusses key takeaways from the book, including the concepts of vocation, community, and commitment, and how these can radically shift our personal and professional lives toward greater fulfillment and societal impact. If you’re seeking a deeper understanding of what true success could look like and how to align your business and personal life with your values, then this episode is a must-listen. Tune in to explore how climbing your own Second Mountain could not only transform your life but also the lives of those around you. Click play at the top of this page and start redefining success for yourself! Show Links The Second Mountain by David Brooks The post MBA2470 Must Read: The Second Mountain By David Brooks appeared first on The $100 MBA .
Fri, May 17, 2024
MBA2469 How To Build a Reputation That Serves You
Have you ever considered the true value of your reputation in business? How it echoes through every deal you make, every product you release, and every interaction you have with clients and colleagues alike? In the fiercely competitive world of entrepreneurship, could your reputation be the silent ambassador advocating for your success behind closed doors? In this episode, Omar delves into the intricate art of crafting a robust reputation that not only resonates within your industry but actively works to propel your business forward. Omar brings over two decades of experience to the table, sharing actionable steps ranging from delivering exceptional value to the importance of transparency and ethical practices. With an array of real-life examples, interesting data points, and personal anecdotes, he unravels the strategies you need to build a reputation that sustains and enhances your business endeavors. Join Omar as he guides you through the nuances of reputation-building that can have a lasting impact on your business. It’s time to shape the conversation about your brand when you’re not in the room. Tune in now and start forging a name for yourself that opens doors and fosters trust — your business will thank you for it. Tap the play button above! The post MBA2469 How To Build a Reputation That Serves You appeared first on The $100 MBA .
Wed, May 15, 2024
MBA2468 Q&A Wednesday: I am making more revenue than ever but I’m still not rich. Why?
Are you working tirelessly to scale up your business revenue, only to find that your personal wealth isn’t reflecting the success of your sales figures? You’re not alone in this perplexing situation where the numbers just don’t add up to a growing bank account. Omar tackles a question that stumps many entrepreneurs: Why isn’t increased revenue making me rich? Join Omar as he dives into the intricacies of revenue vs. wealth, the pitfalls of unchecked expenses, and the seductive nature of lifestyle inflation. Omar meticulously dissects the factors that can drain your profits, despite a booming business. He shares actionable strategies, backed by industry insights, to help you distinguish between merely running a business and actually growing your personal wealth. If you’re ready to transform your growing revenue into actual wealth, this episode is a must-listen. Make the smart move and take control of your financial future today. Press play above and let’s get down to business! Show Links Paddle The post MBA2468 Q&A Wednesday: I am making more revenue than ever but I’m still not rich. Why? appeared first on The $100 MBA .
Mon, May 13, 2024
MBA2467 3 Toxic Types of People Stopping You From Growing
Are the people in your life fueling your success, or are they unwittingly holding you back? It’s time to take a hard look at the relationships that shape our personal and professional lives. In this episode, we’re peeling back the layers on the three types of toxic individuals who might be lurking in your network – are they family, friends, or perhaps even colleagues? Their presence could be a subtle hindrance to your growth, and identifying them is the first crucial step towards reclaiming your potential. Prepare for some hard truths and invaluable lessons in preserving your business’s integrity and your peace of mind. Don’t let inadvertent negative influences derail your progress. Tune in to arm yourself with the knowledge and techniques to foster a productive environment. Let’s embark on this journey of reflection and empowerment together. Remember, surrounding yourself with the right people is not just a choice—it’s a strategic imperative for success. Hit the play button above and transform the way you navigate your social landscape in business and beyond. The post MBA2467 3 Toxic Types of People Stopping You From Growing appeared first on The $100 MBA .
Fri, May 10, 2024
MBA2466 The 3 Big Reasons Why Your Content Marketing Is Not Working
Are you pouring your heart into content marketing but feel like you’re hitting a brick wall? Do you find yourself tirelessly posting on social media, crafting blog posts, or producing videos only to receive an underwhelming response? It’s a common frustration, and you’re not alone in your quest to figure out why your efforts aren’t translating into the success you’ve envisioned. In this episode, Omar uncovers the three big reasons why your content marketing may be falling flat. From the frequency of your posts to the volume and quality of your content, Omar delves into the intricacies that can make or break your marketing strategy. He shares personal anecdotes, offers battle-tested advice, and presents actionable tips to help turn your content marketing around. Get ready to dissect the puzzle that is content marketing and discover the critical changes that can lead to a powerful and engaging online presence. Don’t let your efforts go unnoticed any longer; tune in to this episode for insights that could revolutionize your approach to content marketing. Click the play button above, dive deep into these eye-opening reasons, and learn how to master the dance of content creation to captivate your audience like never before. The post MBA2466 The 3 Big Reasons Why Your Content Marketing Is Not Working appeared first on The $100 MBA .
Wed, May 08, 2024
MBA2465 Q&A Wednesday: How do I hire a team with no money? I’m stuck in self-employment.
Are you an entrepreneur grappling with how to grow your business without the financial means to hire a team? Is the dilemma of needing to expand but lacking the resources holding you back from transitioning from solopreneurship to a thriving business with a supportive team? If these challenges sound familiar, get ready to uncover some game-changing strategies that could reshape your approach to scaling your operations. In this episode, Omar dives into a common predicament faced by many ambitious entrepreneurs: hiring a team when the funds just aren’t there. Omar isn’t just tossing out hypothetical solutions; he’s offering practical, tried-and-tested strategies that have worked for him and could work for you too. From tapping into creativity and equity to unleashing the potential of your vision, this episode promises to broaden your horizons to the myriad possibilities of bringing talented individuals on board, even when traditional salaries aren’t feasible. So, if you’re committed to breaking through the barriers of self-employment and ready to inject some energy into your business journey, hitting play on this episode is your next move. Learn how to navigate the hiring challenge resourcefully and effectively. Your pathway to building a passionate, committed team without upfront capital awaits – click the play button above right now to turn these insights into action. Show Links OnlineJobs.ph The post MBA2465 Q&A Wednesday: How do I hire a team with no money? I’m stuck in self-employment. appeared first on The $100 MBA .
Mon, May 06, 2024
MBA2464 Extended Interview: Dave Meyer – How to Use Real Estate Investing to Retire Early
What if there existed a path to attain independence from financial constraints well before the typical retirement age? Would you be interested in learning the secrets of using real estate investing as a powerful tool to expedite your journey to early retirement? We’re sitting down with Dave Meyer, a real estate investing expert from BiggerPockets, to uncover the strategies savvy investors use to build wealth through property investment. You’ll explore the intricacies of selecting the right tenants, the perks of being an exceptional landlord, and the hidden advantages of owning multi-unit properties. Dave also sheds light on rentvesting, managing rent increases, and the importance of strategic planning in your real estate ventures. This extended interview delves into Dave’s own journey, recent beneficial shifts in the market, and the tactical decisions that lead to long-term success in real estate. Tune in and equip yourself with knowledge that can pave the way toward financial independence. Grab your notepad and get ready to listen to this invaluable conversation that has the potential to alter your financial trajectory for the better. Tap the play button above! Show Links Dave Meyer (Instagram) Start with Strategy Bigger Pockets The post MBA2464 Extended Interview: Dave Meyer – How to Use Real Estate Investing to Retire Early appeared first on The $100 MBA .
Fri, May 03, 2024
MBA2463 Why You Have Not Started a Business Yet and How to Break Through
Are you teetering on the edge of entrepreneurial ambition, but finding it hard to take the leap? Do you often daydream about starting your own business, yet feel stuck, unable to pinpoint what’s holding you back? Day by day, do you wonder what’s really stopping you from embarking on the business journey you’ve long imagined? In today’s episode, Omar tackles the invisible barriers that keep potential entrepreneurs from launching their ventures. With a blend of tough love and raw honesty, Omar dissects the fears and excuses that hold dreams just out of reach, offering actionable strategies to overcome these mental hurdles. Drawing from his own experiences, he shares how he transformed the fear of starting into the fear of not starting, and, most importantly, how you can do the same. Tune in as he equips you with the tools to shift your mindset and transition from aspiring to actualizing. Don’t let another day slip by wishing you had taken your first step. Tune in and let Omar guide you toward the moment you’ve been waiting for. Hit the play button above, and get ready to confront your fears head-on – it’s time to turn your ‘one day’ into day one. Your business, and your life’s greatest work, await on the other side of play. The post MBA2463 Why You Have Not Started a Business Yet and How to Break Through appeared first on The $100 MBA .
Wed, May 01, 2024
MBA2462 Q&A Wednesday: Do I need to offer more products? How many is too many?
Are you a busy entrepreneur juggling a bunch of products, worried your customers might get lost in the shuffle? In today’s cutthroat market, finding the Goldilocks zone between too little and too much is crucial. But how do you know if your product lineup hits the sweet spot or overwhelms potential buyers? In this episode, Omar tackles a burning question from Patrick, a coding expert and online teacher. Omar delves deep into the concept of the value ladder, outlining strategies to align your products with customer progression. Drawing on examples from successful businesses like Apple, he shares expert advice on product tiering, streamlining offerings, and understanding the psychological buying journey. Whether you’re grappling with product overload or contemplating expanding your catalog, this episode promises to shed light on how to effectively curate your products for maximum impact and sales. Don’t miss out on these actionable tips and business insights. Tune in to give your product strategy the clarity and direction it needs. Press the play above to elevate your business savvy and ensure you’re not leaving your customers scratching their heads in product confusion. The post MBA2462 Q&A Wednesday: Do I need to offer more products? How many is too many? appeared first on The $100 MBA .
Mon, April 29, 2024
MBA2461 Extended Interview: Allan Dib – How to Get Bigger Results with Less Marketing
Have you ever felt overwhelmed by the sheer number of marketing strategies out there, only to realize that more effort doesn’t always lead to better results? In today’s fast-paced business world, it’s easy to fall into the trap of over-marketing without seeing the success you’re aiming for. But what if the key to achieving bigger results is actually doing less? Welcome to this special extended interview on The $100 MBA Show, where Omar sits down with bestselling author Allan Dibb to discuss his revolutionary approach to marketing. We’ll dive deep into Allan’s insights, from designing a single-page marketing plan that disrupts conventional strategies to uncovering the secrets behind his success as both an author and entrepreneur. Plus, we’ll peel back the curtain on the world of Amazon publishing and explore how a leaner, meaner marketing strategy not only conserves your resources but amplifies your outcomes. Don’t let your marketing efforts get lost in the noise. Tune in for an enlightening conversation that could redefine the way you approach marketing in your business. Allan’s success stories and practical advice are just a play button away, with the potential to revolutionize your marketing game. Show Links Lean Marketing The 1 Page Marketing Plan by Allan Dib Page Two Macmillan Publishers The post MBA2461 Extended Interview: Allan Dib – How to Get Bigger Results with Less Marketing appeared first on The $100 MBA .
Fri, April 26, 2024
MBA2460 Why Amazon’s Lightning Deals Work & How to Do the Same in Your Business
Are you eager to harness the sales power of Amazon’s Lightning Deals and supercharge your conversions? Ever wondered how behemoths like Amazon whip up buying frenzies with promotions that vanish in the blink of an eye? If you’ve been pondering how to wield that same lightning-fast power for your own business, regardless of what you’re peddling, you’re in for a treat. Join Omar as he discusses why Amazon Lightning Deals are effective – its scarcity, time-limited offers, and the irresistible allure that compels customers to hit ‘buy’ pronto. Whether you’re selling products, services, or digital goodies, this lesson is tailor-made to zap some life into your sales approach and transform idle browsers into eager buyers. Don’t let this episode slip through your fingers like a deal that’s here one moment and gone the next. Tune in now and let’s ignite some serious success in your sales strategy. Tap play at the top of this page or on your favorite podcast app! Show Links Shopify Webkul WooCommerce WP Venus The post MBA2460 Why Amazon’s Lightning Deals Work & How to Do the Same in Your Business appeared first on The $100 MBA .
Wed, April 24, 2024
MBA2459 Q&A Wednesday: What should my margins be? How do I improve them over time?
Feeling the pinch of tight margins in your e-commerce gig? Worried about balancing profitability with offering competitive prices and top-notch products? If these concerns strike a chord with you, rest assured, you’re not alone. Many entrepreneurs grapple with understanding and boosting their profit margins, but the road to better financials might be clearer than you think. In this episode, Omar takes a deep dive into the world of margins. From recognizing healthy margins in your industry to nifty strategies for gradual improvement, Omar’s got you covered. With a special focus on e-commerce, he dishes out practical tips and real-life examples (hello, Apple!) to steer you from merely surviving to thriving. It’s all about building a business that not only pays off financially but also brings joy to the hustle. So, ready to beef up those margins and inject some fresh energy into your business? Tune in to this episode for a profit-boosting masterclass that keeps customer happiness front and center. Hit play up top, soak in those juicy insights, and kickstart your journey to smarter pricing and cost management! Show Links ProfitWell and now Paddle The post MBA2459 Q&A Wednesday: What should my margins be? How do I improve them over time? appeared first on The $100 MBA .
Mon, April 22, 2024
MBA2458 Why AirBnB is Failing & How to Avoid the Same Downfall
Are you up to speed on what’s shaking up Airbnb, one of the biggest names in travel? Ever wonder if the tactics that once made them a hit are now leading them down the wrong path? And how can your business sidestep those same pitfalls? In this episode, Omar digs into the hurdles facing Airbnb. Omar breaks down the numbers, the customer satisfaction dips, and the rising costs that signal trouble. But it’s not all doom and gloom—this episode is chock-full of practical advice to help your business thrive. We’ll talk about the importance of quality control, staying adaptable to regulations, and keeping the innovation train chugging along. Don’t let your business end up as a cautionary tale. Tune in to learn how to keep your business afloat during tough times. Hit play above and equip yourself with the know-how to steer clear of failure and toward steady, sustainable growth. The post MBA2458 Why AirBnB is Failing & How to Avoid the Same Downfall appeared first on The $100 MBA .
Fri, April 19, 2024
MBA2457 The Golden Milestone: Why Your First $100,000 is The Most Crucial
Found yourself wondering why hitting that first $100,000 milestone in your business feels like such a big deal? Wondering how it sets the stage for your future success and a more solid financial foundation? Well, buckle up because in today’s episode, we’re diving deep into why this golden milestone is a game-changer and how you can smash through the barriers to reach it. Get ready to uncover the secrets behind hitting that $100K mark in revenue and profit, and walk away armed with actionable strategies to supercharge your business towards this pivotal achievement. Don’t let this essential lesson slip through your fingers! Hit that subscribe button on your podcast app, show some love for The $100 MBA Show, and dive into this episode. It’s your ticket to unlocking the secrets of scaling your business, increasing profits, and propelling yourself towards a better financial future. Trust us, you won’t want to miss out on this journey to the next level! Tap the play button above! Show Links ‘You gotta do it’: the late Charlie Munger once said your first $100K is the toughest to earn — but most crucial for building wealth. The post MBA2457 The Golden Milestone: Why Your First $100,000 is The Most Crucial appeared first on The $100 MBA .
Wed, April 17, 2024
MBA2456 Q&A Wednesday: I have the looks for radio but know video marketing works. Any advice?
Feeling hesitant about diving into video marketing because you’re not sure you’re camera-ready? Don’t worry, you’re not alone! In this episode, we tackle a common concern brought up by Lisa, a business owner who’s just hit the 6-figure milestone. Omar gets real about practical tips and tricks for shaking off those self-conscious vibes and rocking video marketing like a pro. Join us as we unpack the magic of video marketing and how you can harness its potential for your business, no matter what you look like. Omar shares from his own experiences and serves up actionable advice for building trust with your audience and delivering killer content. Learn how to step out of your comfort zone, embrace your true self, and leave a lasting impression through video marketing. Ready to kick your marketing game up a notch with video? Don’t miss out on this episode packed with valuable insights and hands-on strategies to squash any doubts or fears about jumping into video marketing. Hit play at the top of this page right now! Show Links Heroic Public Speaking CPG Grey YouTube Channel The Alter Ego Effect by Todd Herman The post MBA2456 Q&A Wednesday: I have the looks for radio but know video marketing works. Any advice? appeared first on The $100 MBA .
Mon, April 15, 2024
MBA2455 How To Use a Waiting List to Launch Your Next Thing
Ever wondered how anticipation and scarcity could supercharge a product or service’s appeal? Have you ever wondered how other entrepreneurs use waiting lists to launch their next big thing? Dive in as Omar breaks down the psychology behind waiting lists, walks you through setting one up for your own launch, and lays out the nitty-gritty tactics to make it all happen. If you’re itching to crack the code on boosting conversions and upping your brand’s value, this episode is a must-listen. Omar shares his own tried-and-true methods, backed up by solid data, to show you exactly how to wield waiting lists like a pro. Learn the ropes of crafting a killer landing page, driving traffic, nurturing leads, and delivering a top-notch customer experience that turns waiting list subscribers into die-hard fans. Whether you’re gearing up for a fresh product launch or revving up sales for an existing offering, this episode is packed with the strategies you need to level up your game. Ready to harness the power of waiting lists to bolster sales and create some serious buzz around your offerings? Tune in right now to snag Omar’s tips and battle-tested strategies for mastering waiting lists like a champ. Don’t miss out on this episode loaded with real-world examples that could be the game-changer your business has been waiting for. Click the play button above! Show Links HubSpot Study: 6 Benefits of Blogging We Usually Forget About Best of both worlds: Customer experience for more revenues and lower costs The post MBA2455 How To Use a Waiting List to Launch Your Next Thing appeared first on The $100 MBA .
Fri, April 12, 2024
MBA2454 Do Checkout Upsells Work?
Are you curious about checkout upsells – are they just another sales trick, or can they really shake things up for your business? Well, get ready to dive into this age-old debate in today’s episode. Whether you’ve been in the game for a while or you’re just starting out, understanding the potential impact of checkout upsells on your sales could be a game-changer. If you’ve ever wondered whether to add checkout upsells to your business strategy, this episode’s got the facts, stats, and expert insights you need to make a smart call. Uncover the truth about checkout upsells and how they can boost your bottom line. Whether you’re running an e-commerce store, selling courses, or hustling digital products, knowing the scoop on checkout upsells is key. Join Omar as he breaks down the debate and shares some eye-opening stats and success stories from businesses that have rocked checkout upsells. If you’re ready to cut through the noise and learn how these strategic offers can benefit your business, hit that play button at the top or on your favorite podcast app and let’s dive in! The post MBA2454 Do Checkout Upsells Work? appeared first on The $100 MBA .
Wed, April 10, 2024
MBA2453 Q&A Wednesday: Would you do anything differently if you started WebinarNinja today?
What would happen if you started your business today rather than 5, 8, 10 years ago? Is there anything you would do differently to make sure your growth is faster and smoother? Business is really hard, but Omar is here to give us down-to-earth advice and real-life lessons to help navigate the wild world of business building. In this episode, Omar dives into a juicy question from a listener: “Would you do anything differently if you started WebinarNinja today?” Omar breaks it down with some insightful reflections and key decisions made during the journey of building WebinarNinja. He’s going to share the highs, the lows, and all the painful details of WebinarNinja’s growth journey, giving you a peek behind the curtain of entrepreneurship. From the challenges faced to the strategies that worked, Omar’s got some wisdom to share. So don’t miss out on this chance to grab some actionable tips and practical knowledge that could totally change the game for your entrepreneurial journey! Tune in now and let’s dive into the world of building a business you’re passionate about. Click play at the top of this page! Show Links Basecamp The post MBA2453 Q&A Wednesday: Would you do anything differently if you started WebinarNinja today? appeared first on The $100 MBA .
Mon, April 08, 2024
MBA2452 How To Save Thousands When Starting a Business
Isn’t it hard to save money while starting a business? It seems like a challenging thing to do, right? Omar knows it, and in this episode, he wants to make sure that you are guided on saving thousands of dollars while starting your business. Omar’s bringing some real talk and practical tips straight from his own experience to help you out. Whether you’re sweating over the financial side of starting up or just want some smart strategies to make your budget stretch, Omar’s got your back! He’s going to break down the importance of keeping your expenses low at the beginning and give you some sweet strategies to save money on those essential startup costs. From scoring a lot of deals to negotiating discounts on software and services, Omar’s got all the tricks to help you launch while saving up. Ready to learn how to save big while launching your business? Tune in to this episode and soak up Omar’s insider money-saving tips. Tap the play button above! Show Links Fishburners The post MBA2452 How To Save Thousands When Starting a Business appeared first on The $100 MBA .
Fri, April 05, 2024
MBA2451 What I Learned Raising $12,000 for Charity
Have you ever tried giving back to charity? If you have, congratulations! If you haven’t, tune in to this episode. Omar shares his real-life experience about giving back and the valuable lessons he learned along the way. This episode is jam-packed with practical advice on how to effectively raise funds for a good cause, choose the right charity, and ensure your donations make a real impact. Join us as we dive into Omar’s adventure of giving back and hear how he and his partner, Nicole, rocked it by raising money for a charity bike ride in Thailand. Now, mind you, even though this episode is about giving back to charity, there are still a lot of business lessons we can pick up from his experience. Don’t miss out on this inspiring episode that’ll arm you with strategies for doing good while crushing it in business. Let’s make a positive impact while building your business. Click the play button above! Show Links Business Blueprint Hands Across the Water Fishburners OZCON Give The post MBA2451 What I Learned Raising $12,000 for Charity appeared first on The $100 MBA .
Wed, April 03, 2024
MBA2450 Q&A Wednesday: I feel like quitting my business and getting a job. Should I?
Are you caught in a tough spot, debating whether to persevere with your business or return to a traditional job? Well, you’re not alone! One of our listeners asked this question, and we know many of us can relate. Let’s tackle this exact dilemma head-on. Omar breaks it down with exercises and tips to help you figure out what’s best for you. He delves into the nitty-gritty of entrepreneurship, laying out the challenges and giving you tools to weigh the pros and cons of being your own boss versus working a 9-to-5. Feeling pulled in two different directions? Tune in to this episode and gain clarity on where to go next. After going through Omar’s exercises and advice, you’ll be better equipped to make a smart decision that aligns with your true goals and dreams. Trust me, this episode could be just what you need to steer you in the right direction. Don’t miss it – hit play up top! The post MBA2450 Q&A Wednesday: I feel like quitting my business and getting a job. Should I? appeared first on The $100 MBA .
Mon, April 01, 2024
MBA2449 Why Right Now is The Best Time To Start a Business
When is the right time to start a business? If you’re searching for a sign on when to kickstart your entrepreneurial journey, this episode is that sign. In this episode, Omar talks about the perks of getting started ASAP, why waiting could cost you, and why 2024 is a golden opportunity to get going. Omar’s going to uncover all the economic advantages, resources, and more that make this moment prime for starting up. Whether you’re just thinking about taking that first step or you’re already on your way, this episode’s going to give you the boost you need! Ready to take control of your entrepreneurial path and learn why now’s the time to make your business dreams a reality? Tune in and get the lowdown on the actionable steps, insights, and motivation you need to get your venture off the ground – tap the play button above! The post MBA2449 Why Right Now is The Best Time To Start a Business appeared first on The $100 MBA .
Fri, March 29, 2024
MBA2448 Don’t Make These 3 BIG Team Member Offboarding Mistakes
What do you do when a team member leaves your company? Are you guilty of making these three big blunders when saying goodbye to team members? Ever wonder what happens when someone leaves? And are you handling it correctly when they do? Offboarding is often an overlooked part of team management, but starting today, it won’t be for your business. Omar is diving deep into the art of offboarding team members. Get ready to delve into the nitty-gritty of offboarding and learn how to handle it like a pro. Omar walks you through the three major mistakes businesses commonly make when offboarding team members. Discover why offboarding matters, how to end relationships on a positive note, why having a checklist is crucial, and the importance of getting feedback to improve your offboarding game. This episode is a must-listen. Omar’s got some real-life examples and juicy tips to share, so you won’t want to miss out – click play up top! Show Links MBA2331 Must Read: How To Get Rich by Felix Dennis The post MBA2448 Don’t Make These 3 BIG Team Member Offboarding Mistakes appeared first on The $100 MBA .
Wed, March 27, 2024
MBA2447 Q&A Wednesday: How do I take time off from my business without everything breaking down?
Are you afraid of taking a break from your business to recharge? Feeling like you’re carrying the weight of your business on your shoulders, making it tough to even think about taking a breather without everything falling apart? You’re not alone. In this episode, Omar tackles a question from Clark that hits close to home: “How do I actually take a break from my business without it going haywire?” If you’ve been craving some time off but you’re worried sick about what might happen to your business while you’re away, this episode is just what you need. Omar dives into his own experiences and offers up a step-by-step plan to help you shift your mindset and set the stage for a successful break. He’s all about making your business work for you, not the other way around. If you’ve never taken a vacation because you’re afraid or you’ve had some rough breaks in the past, this episode can help you. From pinpointing the best times to take a breather to getting your team on board and setting up systems for a smooth transition, Omar’s got you covered. Tap the play button above. The post MBA2447 Q&A Wednesday: How do I take time off from my business without everything breaking down? appeared first on The $100 MBA .
Mon, March 25, 2024
MBA2446 The Best Camera To Shoot Content for Your Brand
Planning to buy a camera for content creation? Are you struggling to choose the perfect camera that truly reflects your brand while fitting your budget and delivering top-notch quality for your videos? With hundreds of options out there, it’s easy to feel overwhelmed and make a hasty decision. Omar dives into the world of video content creation, offering invaluable tips on selecting the right camera for your brand’s needs. With over 500 videos under his belt, Omar brings a wealth of practical experience to the table as he provides expert recommendations to guide you on your content creation journey. Whether you’re venturing into marketing videos, aiming to make an impact on social media, or testing the waters of YouTube, this episode has you covered with solid advice on choosing the perfect camera. If you’re serious about improving the quality of your video content and capturing the attention of your target audience, then you definitely don’t want to miss out on this episode – hit play on our player above! Show Links Logitech BRIO Sony ZV-1 Sony Alpha ZV-E10 DJI Mic Shure MV7 Microphone Rode VideoMic Pro The post MBA2446 The Best Camera To Shoot Content for Your Brand appeared first on The $100 MBA .
Fri, March 22, 2024
MBA2445 The Real Reasons Why Your Customers Are Unhappy
Are you tired of customer complaints? Struggling to keep your customers happy and handle negative feedback? Maybe attracting new customers and keeping them coming back feels like an uphill battle? Let Omar help you tackle this problem head-on. In this episode, Omar dives into the reasons why customers aren’t thrilled with your business, shedding light on what really matters for customer satisfaction. Whether you’re dealing with a few bad reviews or a whole bunch of complaints, Omar’s got your back with practical tips to identify, address, and fix what’s not working. With some real-life stories and relatable examples, he shows how you can amp up your customer experience and build strong, lasting relationships. Don’t miss out on the chance to level up your customer satisfaction game and grow your business. Learn how to turn those customer complaints into opportunities for improvement. Tap the play button above and start making positive changes to your business today! The post MBA2445 The Real Reasons Why Your Customers Are Unhappy appeared first on The $100 MBA .
Wed, March 20, 2024
MBA2444 Q&A Wednesday: What is the most important tool you use in your business?
What’s the one tool that Omar considers the most important for his business? Ever wonder what it could be? Well, one listener did, and Omar spills the beans in this episode. Spoiler alert: it’s not some fancy AI tool or paid app. It’s actually an app that everyone can use, and Omar believes it’s the most crucial tool in his business arsenal. He’ll show you how it drives growth and ensures long-term success. Get ready to be blown away as he reveals how this seemingly simple tool is the secret sauce behind his business operations, with insights that apply to businesses of all sizes. Don’t miss out on this eye-opening episode! Hit that play button above to find out what Omar uses day-to-day in his business and how you can start using it too. The post MBA2444 Q&A Wednesday: What is the most important tool you use in your business? appeared first on The $100 MBA .
Mon, March 18, 2024
MBA2443 Don’t Start These Businesses as Your First Business
Hey newbie! Eager to kick off your first business but feeling a bit lost on which ventures to avoid? Want to set yourself up for success right from the start? Well, get ready for some killer tips on diving into your first business venture. In this episode, Omar breaks down the types of businesses you might want to steer clear of as a newbie and gives you the lowdown on why. From the complexities of e-commerce and software development to the headaches of high-compliance businesses, he’s dishing out some real-talk advice on why these paths might make your early days in entrepreneurship a bit rockier. Plus, Omar’s throwing in some practical alternatives and top picks for first-time business ventures that’ll boost your odds of success. If you’re seeking solid guidance on picking the right business model for your first venture and setting yourself up for a killer start in the entrepreneurial game, make sure to listen to this episode. Hit that play button above! The post MBA2443 Don’t Start These Businesses as Your First Business appeared first on The $100 MBA .
Fri, March 15, 2024
MBA2442 Best Laptop to Buy as a Digital Nomad
Are you a digital nomad or a business owner that’s always on the move? Ever wondered which laptop would be your trusty sidekick for your jet-setting lifestyle? If these questions sound familiar, then you’re in luck! Today’s episode is all about finding the perfect laptop for digital nomads and entrepreneurs who need reliability on the go. In this episode, Omar breaks down the confusing world of laptop options to help you make the right choice. Whether you’re a seasoned traveler or just dipping your toes into the digital nomad life, Omar’s got your back with practical advice and real-world experience. From the age-old PC vs. Mac debate to which specs really matter, he cuts through the fluff to give you actionable insights for your laptop hunt. Omar is all about taking action. So let’s cut through the confusion and tune in to this episode. Let Omar guide you through the digital jungle. Don’t miss out – hit the play button above! Show Links Apple MacBook Air M2 Apple MacBook Pro Microsoft Surface Laptop Microsoft Surface Laptop Studio The post MBA2442 Best Laptop to Buy as a Digital Nomad appeared first on The $100 MBA .
Wed, March 13, 2024
MBA2441 Q&A Wednesday: Do I need to pivot and add AI in my business?
Struggling to make your mark in the world of entrepreneurship? Wondering if diving into the realm of artificial intelligence (AI) could give your business the boost it needs? Omar is here to shed some light on these burning questions. Not everything can be solved with AI, and this episode serves as a testament to that fact. There are other core reasons why your business might not be working out for you. Drawing from his own tech startup journey, Omar shares valuable insights on pivoting your business, navigating industry trends effectively, and the transformative potential of AI integration. You’ll walk away with a clearer understanding of achieving that elusive product-market fit, addressing customer pain points, and why making data-driven decisions is crucial for long-term success. Let’s tackle these roadblocks together! Hit play up top and let’s delve into these pressing questions. The post MBA2441 Q&A Wednesday: Do I need to pivot and add AI in my business? appeared first on The $100 MBA .
Mon, March 11, 2024
MBA2440 3 Most Important Traits You Must Have To Succeed in Business
Every successful businessperson in this world has these 3 traits. Do you have these traits? Uncover the key qualities that lead to success in business with Omar shining a light on what it really takes to thrive in business. In this episode, Omar breaks down the three essential traits that form the foundation of business success. You’ll have to tune in to hear what they are. He lays it all out in a way that’s both enlightening and actionable. Get ready to soak up some game-changing insights in an episode that’s gonna shake up your entrepreneurial journey. Don’t miss out – click play at the top of this page! The post MBA2440 3 Most Important Traits You Must Have To Succeed in Business appeared first on The $100 MBA .
Fri, March 08, 2024
MBA2439 How To Make a Million Dollars in Revenue in Your Business
Did you know that it’s very possible for any business to hit $1,000,000 in revenue? Well, it sure is! Buckle up because in this episode, Omar teaches us what it really takes to reach that epic milestone. No fluff, just practical lessons and real-life examples to guide you along the way. Learn the key strategies and milestones you need to hit that magical $1 million mark. Omar breaks it down, covering everything from offering killer products or services to rocking your marketing game and mastering your numbers for maximum profitability. Whether you’re an entrepreneur, small business owner, or startup founder hungry for commercial success, this episode is a goldmine. So, don’t miss out – tune in and get ready to turbocharge your journey toward $1,000,000 in revenue! Click play at the top of this page! The post MBA2439 How To Make a Million Dollars in Revenue in Your Business appeared first on The $100 MBA .
Wed, March 06, 2024
MBA2438 Q&A Wednesday: How do I increase my rates as a freelancer without losing business?
Hey freelancers, listen up! Want to boost your rates without scaring off clients? Struggling to find that sweet spot between earning more and keeping your clients happy? Well, Omar’s got your back in this episode. He’s diving into the nitty-gritty of making more cash as a freelancer without losing your clients. From tweaking your pricing strategy to showing your worth, he’s got some solid advice that works for all kinds of freelancers – whether you’re into consulting, design, coaching, or anything else. It’s time to take your freelance hustle to the next level. If you’re itching to level up your freelance game and secure those bigger paychecks, don’t miss this episode – just tap the play button above! The post MBA2438 Q&A Wednesday: How do I increase my rates as a freelancer without losing business? appeared first on The $100 MBA .
Mon, March 04, 2024
MBA2437 Hustle Culture & Why It’s Not So Bad
Hey, ever heard of hustle culture? It’s all the rage these days, but not everyone’s on board. Wondering what Omar thinks about it? Well, today’s your lucky day! Join Omar as he dives into the whole hustle culture thing. He’s here to shake things up and show you why it might not be as bad as people make it out to be. Omar’s all about challenging people’s perceptions and giving hustle culture a fair shot. With the stories he shares and down-to-earth advice, it might make you see entrepreneurship in a whole new light. Whether you’re hustling in the business world or just looking for some motivation, this episode’s got you covered. So, if you’re ready to learn the real deal about hustle culture and pick up some killer strategies for crushing it in business without burning out, hit that play button above. The post MBA2437 Hustle Culture & Why It’s Not So Bad appeared first on The $100 MBA .
Fri, March 01, 2024
MBA2436 Your Only Goal In Your First Year of Business & How to Achieve It
When you start a business, do you have a first-year goal? Are you feeling overwhelmed with the countless tasks and decisions that come with starting a business? Do you struggle to find clarity and direction in the midst of it all? If so, you’re in for a treat with today’s episode. Omar is here to provide you with a concrete strategy to set a goal in your business’s first year. In this episode, Omar will unveil the magic number every business owner should strive for in their first year and break down the essential steps to make it a reality. You’ll gain a clear roadmap and actionable strategies that will help you not just survive but thrive in the competitive world of business. Ready to gain clarity, focus, and practical strategies to propel your business forward? Say no more. Join us as we equip you with the tools and knowledge to set yourself up for your first year in business. Don’t miss out on this episode. Click play at the top of this page! The post MBA2436 Your Only Goal In Your First Year of Business & How to Achieve It appeared first on The $100 MBA .
Wed, February 28, 2024
MBA2435 Q&A Wednesday: How do I increase my email offer sales conversions?
Are you looking to boost your email offer sales conversions for your business? Do you want to learn practical strategies to maximize your email marketing efforts? Are you looking to drive more sales? In this episode, Omar shares his expertise on increasing email offer sales conversions, providing valuable insights and actionable tips for improving your email marketing funnel. Omar explains the importance of recognizing various consumer email behaviors and tailoring your content to effectively engage your audience. From warming up your audience with valuable content to implementing real scarcity and deadlines, Omar reveals powerful strategies that have boosted his sales conversions threefold. Tune in to discover how to analyze your email marketing funnel, identify bottlenecks, and make impactful tweaks that significantly enhance your sales conversions. Click play on your favorite podcast app or at the top of this page, and get ready to revolutionize your email marketing game! Show Links ConvertKit Deadline Funnel The post MBA2435 Q&A Wednesday: How do I increase my email offer sales conversions? appeared first on The $100 MBA .
Mon, February 26, 2024
MBA2434 How to Think Big and Act Small
Ever thought about how you can grow your business without burning through your budget? Can you achieve significant business growth by taking small, incremental steps? Join Omar as he uncovers the strategies to think big and act small, with real examples, paving the way for success without breaking the bank. In this episode, Omar delves into raising your standards, thinking big, and implementing these strategies in a smart and cost-effective manner. Drawing inspiration from his own entrepreneurial journey and one of the most successful product launches, Omar paints a vivid picture of raising your standards, thinking big, and executing your vision—all while staying within your budget. Don’t drain your resources. Let’s turn those big ideas into actionable strategies without blowing your budget! Tap play on your favorite podcast app or at the top of this page and embark on this transformative learning journey Show Links Apple – Don’t blink The post MBA2434 How to Think Big and Act Small appeared first on The $100 MBA .
Fri, February 23, 2024
MBA2433 Why I Changed My Social Media Strategy
Are you tired of feeling overwhelmed by the demands of maintaining a strong social media presence across multiple platforms? Have you ever wondered if there’s a simpler, more effective approach to growing your audience and reaching your business goals through social media? In this episode, Omar reveals his personal journey of redefining his social media strategy. He discusses the challenges he faced with managing various social media platforms, and his pivotal decision to focus his efforts on just one platform. Omar shares the platform he chose, the content strategy he implemented, and the exciting results he achieved in a relatively short time frame. If you’re one of those entrepreneurs who struggle with growing their presence on many different social media platforms, then this episode is for you. Transform your social media strategy by focusing all your energy on a platform that you love. Let’s refine your approach to social media and drive real impact for your business. So, grab your earbuds and join us as we explore the power of focused, strategic social media management. Click play at the top of this page. Show Links MBA2425 Extended Interview: Noah Kagan – How to Launch a Million Dollar Business This Weekend The post MBA2433 Why I Changed My Social Media Strategy appeared first on The $100 MBA .
Wed, February 21, 2024
MBA2432 Q&A Wednesday: Am I too conservative to be an entrepreneur?
Are you hesitant to take risks in your entrepreneurial journey? Do you find yourself agonizing over every decision, big or small, for fear of making the wrong choice? If so, you’re not alone. Many entrepreneurs face the challenge of balancing calculated risk with caution. In this episode, Omar delves into the question posed by Brenda: “Am I too conservative to be an entrepreneur?” Omar shares his personal experiences and valuable insights on navigating the risks and decision-making processes in entrepreneurship. Omar addresses the common dilemma of being too cautious in entrepreneurship. With over 20 years of business experience, Omar provides practical advice on embracing calculated risks, making swift decisions, and learning from experiences. Let’s explore the importance of taking action to move forward in business. Otherwise, we’ll be at a standstill. If you’re ready to overcome your hesitations and take your entrepreneurial journey to the next level, tune in to this episode. Click play on our player above! Show Links Jim Rohn’s YouTube Video about taking risks Jeff Bezos on how to make decisions The post MBA2432 Q&A Wednesday: Am I too conservative to be an entrepreneur? appeared first on The $100 MBA .
Mon, February 19, 2024
MBA2431 Must Read: The Courage to Be Disliked by Ichiro Kishimi and Fumitake Koga
Ever wondered how your personal wellbeing could impact your business success? Are you ready to discover the mindset shift that can transform not only your business, but your entire life? Here’s a thought-provoking book that explores the connection between inner peace and business performance. Join Omar as he delves deep into the insights and takeaways from this incredible book, “The Courage to Be Disliked” by Ichiro Kishimi and Fumitake Koga. Learn how this book can help you achieve inner peace, understand what is truly bothering you, and make a difference in your business. Discover the power of courageous individuality, self-acceptance, and continuous growth as Omar breaks down the key lessons from the book and how you can apply them to your own life and business. Ready to discover the courage to be disliked and unlock the transformative power of this mindset shift? Tune in to today’s episode to learn how you can pave the way for personal and professional growth, make clear decisions, and enjoy the journey of entrepreneurship. Don’t miss out on this insightful episode; click play up top and listen now! Show Links The Courage to be Disliked by Ichiro Kishimi and Fumitake Koga Get the book from Amazon The post MBA2431 Must Read: The Courage to Be Disliked by Ichiro Kishimi and Fumitake Koga appeared first on The $100 MBA .
Fri, February 16, 2024
MBA2430 Just Show Up!
Are you struggling to build your business or maintain consistency in your efforts? Do you wonder why some entrepreneurs seem to effortlessly succeed while others flounder? In this episode, Omar shares the power of just showing up. With over 20 years of entrepreneurship experience and a track record of helping thousands of business owners, Omar outlines three crucial rules for achieving success by simply being present and consistent in your business endeavors. Discover the three fundamental tenets of just showing up that can transform your business’s trajectory. By adhering to these essential rules, you can bolster trust, credibility, and success in your business. Tune in to discover how the simple act of showing up can make a huge impact in your life and business. The rewards of just showing up are limitless. So take the leap, show up, and watch your potential unfold. Click play at the top of this page! The post MBA2430 Just Show Up! appeared first on The $100 MBA .
Wed, February 14, 2024
MBA2429 Q&A Wednesday: How do I deal with haters that say we need more diversity?
How important is diversity in business or events? What if your business lacks diversity and gets a lot of hate for it? How can your business effectively respond to criticism regarding the absence of diversity in its operations or events, and what steps can you take to actively promote and incorporate diversity? In this episode, Omar delves into the topic of handling criticism and enhancing diversity within your business. Omar also provides practical tips and insights on dealing with haters, stressing the importance of diversity, and offering constructive ways to address feedback. He shatters misconceptions and highlights the genuine value of embracing diversity in any setting. From improving products and services to broadening the audience reach, he breaks down the benefits of integrating diversity in business. Omar also shares actionable strategies for responding to criticism and engaging with feedback effectively, empowering listeners to convert haters into allies. Transform your approach to feedback and diversity within your business. Whether you’re facing similar challenges or striving to create a more inclusive environment, this episode is a must-listen for every entrepreneur looking to reach new audiences. Don’t miss out – listen now and take the first step toward achieving a more diverse and prosperous business. Hit the play button above! Show Links Ozcon The post MBA2429 Q&A Wednesday: How do I deal with haters that say we need more diversity? appeared first on The $100 MBA .
Mon, February 12, 2024
MBA2428 Must Read: Elon Musk by Walter Isaacson
Do you ever wonder what it takes to become a larger-than-life entrepreneur like Elon Musk? What challenges did he face? What can we learn from his journey? In this episode, Omar delves into the must-read biography “Elon Musk” by Walter Isaacson, sharing key takeaways and insights that will leave you riveted. Omar explores the in-depth research conducted by author Walter Isaacson, who shadowed Elon Musk for two straight years to bring to light the raw truth about this influential figure. Omar shares how his own opinion of Musk changed after reading the biography and offers valuable lessons entrepreneurs can apply to their own business ventures. Gain insights into Musk’s personal struggles, his innovative prowess, and the cautionary tale his life has become. This episode is a must-listen for anyone fascinated by the mind of the richest man on the planet today. So, if you’re curious to discover the real story behind Elon Musk’s entrepreneurial journey and the lessons you can apply to your own business and career, click play above or on your podcast app right now! Show Links Elon Musk by Walter Isaacson Get the book from Amazon The post MBA2428 Must Read: Elon Musk by Walter Isaacson appeared first on The $100 MBA .
Fri, February 09, 2024
MBA2427 How to Use Your Job To Start Your Business
Are you currently employed but dreaming of starting your own business? Wondering how you can use your current job as a stepping stone to entrepreneurship? If so, then this episode is perfect for you! In this episode, Omar shares invaluable insights on how you can leverage your job to gain the skills and experience necessary to launch your own business. From real-life examples to practical tips, you’ll learn how to use your time at work wisely to prepare for your entrepreneurial journey. This episode is packed with actionable advice that will empower and motivate you to start taking steps towards building your own business. Is it possible to turn your job into a launchpad for your entrepreneurial dreams? Tune in to this episode and find out. Click play up top! The post MBA2427 How to Use Your Job To Start Your Business appeared first on The $100 MBA .
Wed, February 07, 2024
MBA2426 Q&A Wednesday: How do I sell my first product with no email list or following?
Do you struggle selling your products without an email list or social media following? Are you feeling lost without a platform to promote your offerings? Fret not, because in today’s episode, Omar is here to guide you through the process and provide practical solutions to this common entrepreneurial challenge. Omar shares a variety of options for selling your first product without relying on an email list or social media following. Drawing from decades of business experience and timeless marketing strategies, he offers tips on utilizing tried and tested tricks to make your initial sale. Tune in to the full episode to gain valuable strategies for selling your products effectively, even without an established following. Ready to make your first dollar? Tap the play button above! Show Links Rewardful The post MBA2426 Q&A Wednesday: How do I sell my first product with no email list or following? appeared first on The $100 MBA .
Mon, February 05, 2024
MBA2425 Extended Interview: Noah Kagan – How to Launch a Million Dollar Business This Weekend
Want to learn how to launch a million-dollar business this weekend? Can you actually create a thriving business with very limited time and resources? In this extended interview, Omar dives deep into the extraordinary life and entrepreneurial journey of Noah Kagan, the brilliant mind behind AppSumo and the author of his new book, ‘Million Dollar Weekend.’ Join Omar as he uncovers the pivotal moments in Noah’s personal life that ignited his passion for entrepreneurship and set him on the path to launching million-dollar businesses. You’ll discover how Noah’s unique upbringing, his early exposure to success, and his unwavering tenacity shaped his approach to business. Unveiling his personal struggles and triumphs, alongside his insights into creating a thriving entrepreneurial mindset, this episode offers a powerful exploration of Noah Kagan’s remarkable journey and the game-changing principles outlined in his book. Get ready to be motivated, inspired, and equipped with the knowledge and strategies you need to take your entrepreneurial journey to the next level. Don’t miss out on this incredibly valuable conversation with Noah Kagan – click play at the top of this page and start your path to entrepreneurial success! Show Links Million Dollar Weekend Get the book from Amazon Noah Kagan Noah Kagan’s YouTube Channel AppSumo The post MBA2425 Extended Interview: Noah Kagan – How to Launch a Million Dollar Business This Weekend appeared first on The $100 MBA .
Fri, February 02, 2024
MBA2424 Why People Hate Running Agency Businesses & How To Avoid The Headaches
Want to know why many agency owners hate their business? Omar delves into the common reasons why a lot of owners end up frustrated and burnt out with their agency. Managing people, dealing with talent wars, handling client expectations, and the constant pressure to maintain and acquire new clientele are some of the headaches that come with this type of business. Luckily, Omar highlights the pitfalls but also provides a solution and the steps to take to ensure your agency runs smoothly, profitably, and headache-free. Click play at the top of this page to learn actionable strategies to transform your agency business into a successful, sustainable venture. The post MBA2424 Why People Hate Running Agency Businesses & How To Avoid The Headaches appeared first on The $100 MBA .
Wed, January 31, 2024
MBA2423 Q&A Wednesday: Why did you stop your coaching program?
Is it time for you to stop offering a product or service in your business? Today’s lesson is a reminder that business decisions often require cutting ties – even with products or services we once cherished. Omar candidly shares why he decided to stop offering the Mission Control program, emphasizing the importance of making business decisions that align with personal goals and values. He shares the thought process behind pivoting business offerings and the strategic perspective that guides such decisions such as financial implications, time costs, and audience willingness to pay. Whether you’re in a similar situation or just curious about the process, this episode is packed with valuable wisdom. Don’t miss out, click play at the top of this page! The post MBA2423 Q&A Wednesday: Why did you stop your coaching program? appeared first on The $100 MBA .
Mon, January 29, 2024
MBA2422 How Much Does Timing Matter in Business?
Are you wondering if timing really matters in business? Can perfect timing turn a startup into a unicorn? Have you heard successful founders attribute their success to perfect timing? In today’s episode, Omar explores the critical role of timing in business and shares real-world examples of when timing made or broke a business. From real-world examples, like Slack’s meteoric rise during the pandemic and Burberry’s missteps during the financial crisis, get ready to better understand the significance of market trends, technology evolution, economic climate, and more. If you’re ready to gain valuable insights into the impact of timing on business success, tune in. Click play at the top of this page! The post MBA2422 How Much Does Timing Matter in Business? appeared first on The $100 MBA .
Fri, January 26, 2024
MBA2421 How to Know if Your Business Will Succeed
Are you an entrepreneur or aspiring to be one, but hesitant to start your own business because you’re unsure if it will succeed? Do you want to learn how to determine if your business will thrive before diving in, making the most of your time, effort, and investment? In this episode, Omar presents a straightforward approach to assessing the potential success of your business. By defining what success means in a business context and breaking down essential factors like profitability and customer acquisition, he shares valuable insights that entrepreneurs need to consider when evaluating the sustainability of their ventures. With real-life examples and actionable steps, this episode equips you with the knowledge to anticipate and calculate your business’s success, enabling you to make informed decisions and navigate your entrepreneurial journey with confidence. If you’re serious about building a successful business, this episode is a must-listen. Don’t miss out on this powerful episode. Click play at the top of this page! The post MBA2421 How to Know if Your Business Will Succeed appeared first on The $100 MBA .
Wed, January 24, 2024
MBA2420 Q&A Wednesday: Should I hire someone underqualified that has potential?
Ever found yourself wondering whether to hire someone with loads of potential but not quite the qualifications you’re looking for? Is it a smart move to bring on an under-qualified candidate with a ton of upside? It’s a tricky decision to hire under-qualified talent and there are risks and rewards involved. That’s why Omar’s bringing in some real-life stories to give you a clear picture of what to consider when faced with a potential hire who’s a bit of a wildcard. Plus, he’s throwing in some tried-and-true tips for creating a probation plan to test the waters and ensure a good fit for your team. Get ready to gain a fresh perspective on weighing qualifications against potential and walk away with the confidence to make the best (and smarter) choices for your business. It’s a must-listen, so open up your favorite podcast app and tune in. Click Play at the top of this page! The post MBA2420 Q&A Wednesday: Should I hire someone underqualified that has potential? appeared first on The $100 MBA .
Mon, January 22, 2024
MBA2419 What is Branding Anyway and How to Do It Right
Have you ever wondered what branding really means and how you can leverage it to propel your business forward? If you’ve felt lost in the sea of advice and buzzwords surrounding branding, then you’re not alone. Join Omar as he demystifies the enigma of branding, breaking it down into tangible and actionable insights that will revolutionize the way you approach business identity. Discover the real essence of branding and what it means in day-to-day operations. Unravel the key to creating a strong and memorable brand that stands out amidst the noise, reinforcing your business values and resonating with your audience on a profound level. Gain practical wisdom on crafting an impactful brand identity that leaves a lasting impression. Let’s transform the way you approach your business identity. Click play at the top of this page! The post MBA2419 What is Branding Anyway and How to Do It Right appeared first on The $100 MBA .
Fri, January 19, 2024
MBA2418 Why I Sold WebinarNinja and What I Learned Along The Way + Free Ride Friday
Today’s episode is an exclusive peek into the journey and compelling story of why Omar and Nicole decided to sell WebinarNinja, after nurturing it into a powerhouse in the live video software arena over a span of 9 years. Omar gets brutally honest as he shares the top 10 lessons he learned along the way, condensing nearly a decade of knowledge, skills, and insights into one powerful episode. From the challenges of starting the business to navigating the decision to sell and the bittersweet feeling that follows, Omar provides valuable lessons for entrepreneurs at every stage of their business journey. As the episode unfolds, listeners are treated to Omar’s reflections on cash flow, the sacrifices and choices entrepreneurs must make, and the pivotal stage of recognizing the right time to sell. Remember, change equals growth, and embracing change is a fantastic opportunity for learning and personal development. Click play at the top of this page! Show Links ProProfs WebinarNinja The post MBA2418 Why I Sold WebinarNinja and What I Learned Along The Way + Free Ride Friday appeared first on The $100 MBA .
Wed, January 17, 2024
MBA2417 Q&A Wednesday: TikTok or YouTube? Which platform should I create content for?
Are you torn between creating content for TikTok or YouTube? Unsure of which platform offers a better return on investment and can help you build a lasting audience? Omar tackles this dilemma head-on in response to this week’s Q&A. He dives deep into the nuances of YouTube versus TikTok, providing a wealth of insights to help creators and businesses determine the most effective platform for audience engagement and brand growth. He explores the advantages of both platforms, shares his personal experiences, and provides a killer strategy for leveraging TikTok to grow your YouTube channel. Whether you’re a content creator or a business looking to reach and convert a wider audience, Omar’s expertise and proven strategies will set you on the right path. Don’t miss out on this insightful lesson—click play at the top of this page! Show Links Mark Manson The post MBA2417 Q&A Wednesday: TikTok or YouTube? Which platform should I create content for? appeared first on The $100 MBA .
Mon, January 15, 2024
MBA2416 5 Things That Cause Businesses to Fail and How to Avoid Them
Are you curious about the reasons why some businesses flourish while others struggle to gain traction? Have you ever pondered over the critical factors that can lead a business to failure and wondered how to safeguard your own venture from such pitfalls? This episode is a goldmine of insights and actionable advice for entrepreneurs. By drawing from his extensive experience and real-world examples, Omar sheds light on the key challenges that can hamper business growth and success. Tune in so you can gain invaluable guidance on how to navigate these obstacles and fortify your business against potential pitfalls, paving the way for sustained growth and prosperity. Get ready to arm yourself with the essential knowledge and strategies needed to overcome common business failures and chart a path toward long-term success in the ever-evolving entrepreneurial landscape. So, if you’re ready to unlock the secrets to building a resilient and thriving business, click play at the top of this page! Show Links Noah Kagan Dan Martell True Classic The post MBA2416 5 Things That Cause Businesses to Fail and How to Avoid Them appeared first on The $100 MBA .
Fri, January 12, 2024
MBA2415 How to Spend Less Time in Your Email Inbox in 2024 + Free Ride Friday
Are you tired of spending endless hours in your email inbox? Do you want to reclaim your time and focus on growing your business instead? In this episode, Omar shares valuable strategies on how to cut down the time you spend in your email inbox. These proven strategies are designed to liberate you from the shackles of your inbox, allowing you to channel your focus and energy towards business growth and scalability. If you’re ready to take control of your email inbox and maximize your productivity in 2024, tune in and embark on a transformative journey to conquer your inbox woes. Click play at the top of this page! Show Links Richard Branson of Virgin Group Amazon TextExpander The post MBA2415 How to Spend Less Time in Your Email Inbox in 2024 + Free Ride Friday appeared first on The $100 MBA .
Wed, January 10, 2024
MBA2414 Q&A Wednesday: Are there any short term loan options to get us over a hump?
Are you experiencing financial hurdles in your business and weighing the options for short-term loans to overcome the tough times? In this episode, Omar tackles the challenge of needing a short-term loan to overcome a tight financial situation. He shares practical advice and alternative strategies to not only weather the storm but also create lasting changes to ensure business sustainability. Running a successful business is no easy feat, but with the right guidance and strategies, you can navigate the challenges with confidence. Click play at the top of this page! The post MBA2414 Q&A Wednesday: Are there any short term loan options to get us over a hump? appeared first on The $100 MBA .
Mon, January 08, 2024
MBA2413 Business Breakdowns: True Classic – A New E-Commerce Brand Stealing Ideas
Today, Omar breaks down the incredible journey of True Classic, an e-commerce brand that has not only disrupted the market but also stolen ideas from other industries to become one of the fastest-growing brands, making over a quarter of a billion dollars in revenue in just a few years. Omar uncovers the 5 compelling strategies they used to achieve such rapid growth and how you can apply these tactics to your own business. From their brilliant marketing and sales strategies to their exceptional customer service, True Classic’s journey serves as a true masterclass in leveraging practices from various industries. Their success story is also a lesson in focusing on the MVP. With just one product, this clothing company nailed their offering and built a loyal customer base. Join us as we explore the key takeaways from True Classic’s success and how you can implement them in your business to achieve remarkable results. Click Play at the top of this page! Show Links True Classic Amazon Disney MBA2404 – Business Breakdowns: Virgin Voyages – Re-inventing Cruising The post MBA2413 Business Breakdowns: True Classic – A New E-Commerce Brand Stealing Ideas appeared first on The $100 MBA .
Fri, January 05, 2024
MBA2412 Experts, Gurus, Mentors- How To Know Who To Trust Online + Free Ride Friday
In an era where it’s easy to be inundated with promises of overnight success and secret formulas, it’s crucial to know who we can trust in our quest for business growth and success. In this episode, Omar cuts through the noise and gets real about the untrustworthy characters in the online business world. From “experts” selling get-rich-quick schemes to “gurus” peddling their secret formulas, how can you know who to trust in the digital age? Drawn from over two decades of experience, Omar shares a set of rules to guide you in evaluating who to trust when it comes to your business education and professional growth. If you’re navigating the online business landscape and want to make informed decisions about who to trust with your professional growth, click play at the top of this page! Show Links WebinarNinja SaaS Academy Ramit Sethi “I Will Teach You to Be Rich” by Ramit Sethi “Buy Back Your Time” by Dan Martell The post MBA2412 Experts, Gurus, Mentors- How To Know Who To Trust Online + Free Ride Friday appeared first on The $100 MBA .
Wed, January 03, 2024
MBA2411 Q&A Wednesday: How do I go from one client to replacing my job while working full-time?
Are you currently working a full-time job but dreaming of transitioning into full-time entrepreneurship? You’re not alone. In this Q&A Wednesday episode, we dive deep into the challenges facing entrepreneurs who are side hustling while working in a full-time job and offer creative solutions to bridge the gap between the two. Drawing from his personal journey of transitioning from a lengthy career in teaching to becoming a full-time entrepreneur, Omar offers valuable insights and practical advice to help navigate this pivotal phase of entrepreneurial endeavors. Remember, becoming a full-time entrepreneur is a journey. Ready to take the leap of faith into full-time entrepreneurship? Click play at the top of this page! The post MBA2411 Q&A Wednesday: How do I go from one client to replacing my job while working full-time? appeared first on The $100 MBA .
Mon, January 01, 2024
MBA2410 Must Read: Outlive by Peter Attia
Happy New Year! As we embark on a new year, it’s the perfect time to prioritize our health and set the foundation for a successful and fulfilling year ahead. In this episode, Omar shares a compelling must-read book recommendation that has the potential to not only transform your health but also positively impact your business. “Outlive” by Dr. Peter Attia resonates well with the start of the year as it emphasizes the importance of making investments in our health now, to live longer and better in the future. Omar delves into the critical connection between your health and your business success. If you’re eager to make 2024 your healthiest and most successful year yet, add “Outlive” by Dr. Peter Attia to your reading list and click play at the top of this page! Show Links Outlive by Peter Attia The post MBA2410 Must Read: Outlive by Peter Attia appeared first on The $100 MBA .
Fri, December 29, 2023
MBA2409 How to Identify Your Ideal Customer + Free Ride Friday
Your ideal customer is the key to attracting the right people to buy your products or services. Not everybody should be your customer, and understanding who your ideal customer is can make a significant difference in your business growth and strategy. In this episode, Omar shares valuable insights on how to identify your ideal customer and walks us through the importance of understanding the customers who are not only able to afford your offerings but are happy to pay for the value you provide. Remember, understanding your customers is vital to your business’s success. By gaining deep insight into your ideal customer, you’re poised to serve them with pride and consistency for years to come. Click play at the top of this page! Show Links Castmagic Stripe The post MBA2409 How to Identify Your Ideal Customer + Free Ride Friday appeared first on The $100 MBA .
Wed, December 27, 2023
MBA2408 Q&A Wednesday: How do I resolve disagreements with my co-founder?
As many of us know, co-founding a business can be an incredibly rewarding, challenging, and dynamic journey. It comes with its fair share of disagreements, but they don’t have to be roadblocks. In this episode, Omar shares his own experience of working with a co-founder for over 10 years and how they have navigated through disagreements effectively. From seeking common ground to evaluating upside versus downside, Omar’s practical advice provides a roadmap for addressing differences in opinion while maintaining a healthy and dynamic business partnership. If you’re currently navigating disagreements with your co-founder or wish to equip yourself with valuable strategies for future challenges, click play at the top of this page! Show Links Basecamp 37Signals The post MBA2408 Q&A Wednesday: How do I resolve disagreements with my co-founder? appeared first on The $100 MBA .
Mon, December 25, 2023
MBA2407 Must Read: Relentless by Tim Grover
“Relentless” by Tim Grover unveils the mindset of top athletes like Michael Jordan, Kobe Bryant, & Dwyane Wade, and the learnings are a game-changer. Today’s must-read offers unique perspectives on what it takes to be a top performer, drawing from Grover’s extensive experience in elite athlete training. Omar shares his key takeaways and thoughts on the book. While there are some points of disagreement, there are also valuable insights that every entrepreneur can benefit from. Whether you’re an athlete in the game of business or simply seeking to elevate your performance as an entrepreneur, click play at the top of this page! Show Links Relentless by Tim Grover The post MBA2407 Must Read: Relentless by Tim Grover appeared first on The $100 MBA .
Fri, December 22, 2023
MBA2406 How to Prepare For a Successful 2024 + Free Ride Friday
As we approach the end of the year, it’s the perfect time to start thinking about how we can set ourselves up for an incredibly successful 2024. To assist you in this, Omar shares a remarkable episode that’s all about strategic planning and guidance on how to set the stage for a highly successful year. During this episode, you’ll discover the significance of determining one pivotal goal that will significantly influence your entire year. Remember, meticulous planning is the linchpin to success, and with the right strategies at your disposal, 2024 holds ample potential to be your most remarkable year yet. Click play at the top of this page! The post MBA2406 How to Prepare For a Successful 2024 + Free Ride Friday appeared first on The $100 MBA .
Wed, December 20, 2023
MBA2405 Q&A Wednesday: How do I attract and retain top talent in a competitive market?
Attracting and retaining top talent in a competitive market is a real challenge. Omar helps out a listener currently facing this challenge. Drawing from his own experiences running a business for over two decades, Omar shares practical strategies and insights on creating an appealing offer for potential employees, optimizing the onboarding process, and fostering strong relationships within the team. Remember, building a great team is essential for creating something bigger than yourself. Gain practical tips on creating a winning team that outcompetes the rest. Click Play at the top of this page! The post MBA2405 Q&A Wednesday: How do I attract and retain top talent in a competitive market? appeared first on The $100 MBA .
Mon, December 18, 2023
MBA2404 Business Breakdowns: Virgin Voyages – Re-inventing Cruising
Today, we’re thrilled to dive into an exciting new segment here on the podcast: Business Breakdowns. We’re going to take an in-depth look at how Virgin Voyages reinvented the cruise industry and became a major disrupter in their highly competitive market. Virgin Voyages, led by the visionary Richard Branson, dared to enter the competitive world of cruise lines, and despite launching in the midst of a pandemic, they have defied odds and emerged as a game-changer in the industry. In this episode, Omar will uncover five compelling strategies Virgin Voyages utilized to transform the cruising experience and carve out their niche in a market dominated by giants like Carnival, Norwegian, and Royal Caribbean. So stay tuned as we dissect the story of Virgin Voyages and explore how you can implement their innovative strategies in your own business journey. Click play at the top of this page! Show Links Virgin Voyages “Blue Ocean Strategy” by W Chan Kim “Zero to One” by Peter Thiel The post MBA2404 Business Breakdowns: Virgin Voyages – Re-inventing Cruising appeared first on The $100 MBA .
Fri, December 15, 2023
MBA2403 Courses vs. Communities. Which is Better for You? + Free Ride Friday
Online courses have gained popularity because they can be created once and sold repeatedly. It’s like front-loading the work and reaping the benefits over time. On the other hand, communities offer a hybrid approach, combining access to content with accountability, guidance, and a sense of belonging. Communities are perfect for recurring memberships, ensuring steady income month after month. In this episode, Omar outlines the factors you should consider when choosing between courses and communities. He’ll break down the pros and cons of both courses and communities and explore how online courses are easy to sell and maintain, while communities offer a more interactive and recurring membership model. But which one is best for you? By the end of this episode, you’ll have a clear understanding of which option suits your needs and how to effectively deliver it to your audience. Click play at the top of this page! Show Links Brian Dean Podcaster’s Paradise Arvid Kahl Guest Teacher – Stephen Key – How to Bring an Idea to Market Without Starting a Business The post MBA2403 Courses vs. Communities. Which is Better for You? + Free Ride Friday appeared first on The $100 MBA .
Wed, December 13, 2023
MBA2402 Q&A Wednesday: How do I grow my email list fast?
Building a thriving email list is crucial for your online business. Whether you’re just starting out or have been running your online business for a while, it is important to have a robust email list that can drive sales and sustain your growth. In this episode, Omar breaks down the exact strategies he used to dramatically increase his email list from just a few subscribers to hundreds per day. Omar emphasizes the importance of creating a compelling lead magnet. But it doesn’t stop there. Driving traffic to your lead magnet is equally crucial. Omar provides valuable insights on where to promote your lead magnet for maximum exposure. If you’re serious about turbocharging your email list growth and converting leads into customers, click play at the top of this page! Show Links Lead Magnet Templates The post MBA2402 Q&A Wednesday: How do I grow my email list fast? appeared first on The $100 MBA .
Mon, December 11, 2023
MBA2401 Guest Teacher- Ankur Nagpal – How Business Owners Can Save Money on Taxes
Imagine if you could keep more of your hard-earned money by implementing some mind-blowing tax strategies. How would that impact your business? Today’s guest teacher is Ankur Nagpal, the founder of Teachable, a popular online course platform. Today, Ankur is dedicated to helping business owners save money on taxes through his new venture, Carry. Ankur will share three mind-blowing strategies that business owners can use to save money on taxes. These strategies are based on Ankur’s personal experiences as a business owner, making them even more valuable and practical. Whether you’re earning $100,000 or more in net income, planning to sell your business in the future, or working for yourself as a freelancer, Ankur’s tips will have you rethinking your tax strategy. Remember, knowledge is power. Stay informed, continue to learn, and make sure to schedule regular consultations with your trusted financial expert to optimize your tax savings. Click play at the top of this page! Show Links Carry Teachable Special Gift from Carry for listeners of The $100 MBA Show The post MBA2401 Guest Teacher- Ankur Nagpal – How Business Owners Can Save Money on Taxes appeared first on The $100 MBA .
Fri, December 08, 2023
MBA2400 How To Create Your Own Chat GPT + Free Ride Friday
In today’s fast-paced business landscape, it’s crucial to stay ahead of the curve. And AI is the secret weapon that can give you a competitive edge. One incredible tool that’s making waves in the AI world is ChatGPT by OpenAI. In this episode, Omar explains the recent announcements made by OpenAI, the company behind ChatGPT, including the ability to create a specific ChatGPT tailored to your niche and even how to sell it on OpenAI’s App Store. But you might be wondering, how can you practically implement this technology in your business? Omar breaks it down for you, explaining the technical steps involved and even suggests outsourcing the work if you’re not tech-savvy. So, in conclusion, creating your own ChatGPT is within your grasp, click play at the top of this page! Show Links OpenAI ChatGPT Assistants API Voiceflow Upwork.com The post MBA2400 How To Create Your Own Chat GPT + Free Ride Friday appeared first on The $100 MBA .
Wed, December 06, 2023
MBA2399 Q&A Wednesday: Is being an influencer a good business model?
Being an influencer is more than just a role, it’s a business mindset. As influencers continue to rise in popularity with the growth of social media and platforms like TikTok and YouTube, it is important to understand what being an influencer really means and how this translates into a business. In this episode, Omar dives deep into the world of influencers, explores how they make money, and determines if it is a sustainable business model or just a pipe dream. Omar will discuss the role of influencers as media companies and how they create valuable content that attracts an audience. By understanding the dynamics of the influencer market, we can gain insights into why advertisers are keen to partner with them. However, it’s important to note that being an influencer is not a job but rather a long-term commitment to building a media empire. If you’re considering becoming an influencer or simply curious about the business behind it, click play at the top of this page! Show Links The Hustle HubSpot Mr. Beast “I will Teach You To Be Rich” by Ramit Sethi The post MBA2399 Q&A Wednesday: Is being an influencer a good business model? appeared first on The $100 MBA .
Mon, December 04, 2023
MBA2398 Must Read: Excellent Advice for Living by Kevin Kelly
Excellent Advice for Living by Kevin Kelly is a refreshing blend of business wisdom, life lessons, and personal growth strategies. Kevin Kelly, a renowned creator and entrepreneur, shares 68 small pieces of advice that are both valuable and applicable not only to our businesses but also to our personal lives. In this episode, Omar highlights some key pieces of advice from the book that are particularly relevant for entrepreneurs and individuals striving for success. He’ll explore the importance of continuous learning, the skill of filtering out unnecessary information, and the liberating truth that others are rarely thinking about us, as much as we think. Whether you’re an aspiring entrepreneur or simply looking for guidance on how to live a more fulfilling and successful life, this episode is for you. Click play at the top of this page! Show Links “Excellent Advice for Living” by Kevin Kelly The post MBA2398 Must Read: Excellent Advice for Living by Kevin Kelly appeared first on The $100 MBA .
Fri, December 01, 2023
MBA2397 Why It Feels Like You Are Always Putting Out Fires + Free Ride Friday
As entrepreneurs, we often find ourselves waking up to new problems and challenges that need to be solved. But why does this happen so frequently? And more importantly, what can we do about it? In today’s episode, we dive deep into a common struggle that many business owners face – the constant need to solve problems. The answer lies in the nature of entrepreneurship itself. As business owners, we are constantly innovating, introducing new ideas, products, services, and marketing campaigns. Omar shares his personal experiences and insights gained from successful entrepreneurs who have navigated similar situations. He will also share practical strategies for managing these fires more effectively, such as quickly identifying the problem, prioritizing necessary actions, and delegating tasks to team members or outside help. So get ready to feel more in control of your business and learn how to turn fires into opportunities for growth, click play at the top of this page! Show Links Four Thousand Weeks by Oliver Burkeman The post MBA2397 Why It Feels Like You Are Always Putting Out Fires + Free Ride Friday appeared first on The $100 MBA .
Wed, November 29, 2023
MBA2396 Q&A Wednesday: How do I start a business while in a job? I have no time.
Many of us dream of starting our own business, but finding the time and juggling responsibilities can often seem impossible. As a former high school teacher who side-hustled for ten years before transitioning into full-time entrepreneurship, Omar shares his personal experience and offers valuable advice on how to make it work. Learn how he did it, so you can too! In this episode, he’ll discuss strategies for time management, finding the hours you need to dedicate to your business, and making the most of that precious time. Remember, success doesn’t happen overnight. So, if you’re ready to learn how to start a business while working a full-time job, click play at the top of this page! The post MBA2396 Q&A Wednesday: How do I start a business while in a job? I have no time. appeared first on The $100 MBA .
Mon, November 27, 2023
MBA2395 Must Read: Be Useful by Arnold Schwarzenegger
In his book Be Useful, Arnold Schwarzenegger shares his seven principles for a fulfilling life – a life where you feel useful, content, and happy. Arnold Schwarzenegger’s life story is nothing short of incredible. From being an immigrant to becoming a bodybuilding champion, movie star, and even a governor, he has defied all odds. In this episode, Omar dives deep into Schwarzenegger’s seven rules and how they can be applied to your business and personal life. More than just a book review, this episode provides practical business lessons derived from Arnold Schwarzenegger’s experiences and wisdom. The best part is that Arnold Schwarzenegger narrates the audiobook, bringing his unique character and humor to the storytelling. So if you’re seeking inspiration and actionable advice to elevate your business, click play at the top of this page! Show Links Be Useful by Arnold Schwarzenegger The post MBA2395 Must Read: Be Useful by Arnold Schwarzenegger appeared first on The $100 MBA .
Fri, November 24, 2023
MBA2394 How To Create an HR Department on a Budget + Free Ride Friday
As your company expands, managing human resources becomes essential for maintaining organization and nurturing a positive team culture. However, building a dedicated HR department can be costly, especially when you’re just starting out. In this episode, Omar shares the three key ingredients to creating a successful HR department on a budget. By implementing these three ingredients, you’ll be able to establish a simple yet effective HR system that will support your team’s needs and contribute to the overall success of your business. Starting your own HR department doesn’t have to be complicated or expensive. So, let’s dive in and learn how to create an HR department that works, even on a budget. Click play at the top of this page! Show Links MeetEdgar The post MBA2394 How To Create an HR Department on a Budget + Free Ride Friday appeared first on The $100 MBA .
Wed, November 22, 2023
MBA2393 Q&A Wednesday: Should I use AI for my blog post and site content?
Artificial Intelligence (AI) has revolutionized many aspects of our lives, including content creation. However, when it comes to utilizing AI for your blog posts and website content, there are important considerations to keep in mind. Omar shares tips and strategies on leveraging AI to optimize your content, create better blog posts, and enhance your website copy. While there are some concerns about AI-generated content not ranking well for SEO, Omar explains that when used properly, AI can actually help you achieve higher rankings and improve your readers’ experience. If you’ve ever wondered whether AI is the right tool for your content creation needs, this episode is a must-listen, click play at the top of this page! Show Links Chat GPT BARD Neil Patel Canva Synthesia The post MBA2393 Q&A Wednesday: Should I use AI for my blog post and site content? appeared first on The $100 MBA .
Mon, November 20, 2023
MBA2392 How to Find Your Niche in 3 Steps
You may have heard the saying, “the riches are in the niches.” And it’s true. When you know exactly who your target audience is and what they’re looking for, you have the power to build a loyal customer base that is obsessed with your product or service. In today’s episode, Omar breaks down the process of finding your niche into three simple steps that you can implement right away. By following Omar’s three-step process, you can define who you serve, stand out in your industry, and attract dedicated customers who resonate with your brand. Remember, serving your niche audience will allow you to stand out, be highly competitive, and have an easier business to run. So let’s define your niche and start achieving the success you deserve, click play at the top of this page! The post MBA2392 How to Find Your Niche in 3 Steps appeared first on The $100 MBA .
Fri, November 17, 2023
MBA2391 How To Redesign Your Website + Free Ride Friday
Your website serves as the primary platform for your business, and it’s crucial to optimize and enhance its design and functionality. While it’s common for entrepreneurs to start with a basic website to get the ball rolling, there comes a time when a redesign is necessary to keep up with the competition and provide a better customer experience. In this episode, Omar shares valuable insights and tips on how to approach your website redesign effectively. He emphasizes the importance of good design and how it can significantly impact your business’s value and revenue. Also, Omar offers tips on finding a suitable designer and allocating the budget wisely between design and implementation. So, if you’re ready to take your website to the next level and create a visually stunning and user-friendly experience for your customers, click play at the top of this page! Show Links Upwork Freelancer.com Dribble Notion Dieter Rams’ Ten Principles for design The post MBA2391 How To Redesign Your Website + Free Ride Friday appeared first on The $100 MBA .
Wed, November 15, 2023
MBA2390 Q&A Wednesday: Should I do a Black Friday Sale?
Black Friday is undoubtedly one of the biggest opportunities to make a sale and offer jaw-dropping deals to entice potential customers. However, it’s crucial to remember that amidst all the noise and countless offers, standing out can be a challenge. In today’s episode, Omar will be diving into a question from Andrew, who runs a basketball training business and is wondering if he should do a Black Friday sale this year. Omar will discuss the pros and cons of participating in Black Friday sales, especially for businesses in their early stages. Omar shares valuable insights on how to stand out amidst the noise and clutter, ensuring that your Black Friday deals make a significant impact on your sales and customer relationships. So, if you’re considering a Black Friday sale for your own business, click play at the top of this page! The post MBA2390 Q&A Wednesday: Should I do a Black Friday Sale? appeared first on The $100 MBA .
Mon, November 13, 2023
MBA2389 Must Read: On the Shortness of Life by Seneca
As entrepreneurs, who often dedicate a significant portion of our waking hours to building and growing our businesses, it’s crucial to reflect on how we use our time. In today’s episode, Omar introduces us to Seneca’s timeless book and its relevance to our business lives. “On the Shortness of Life” explores the concept of time and how we often squander our most valuable asset on trivial matters. This book, even though written centuries ago, offers timeless wisdom and lessons that can benefit entrepreneurs like you. Omar dives into the insights and takeaways from this profound work. He’ll explore how to prioritize what truly matters, how to make the most of each moment, and why focusing on self-improvement and personal development is key to a fulfilling and meaningful life. Click Play at the top of this page! Show Links On the Shortness of Life by Seneca The post MBA2389 Must Read: On the Shortness of Life by Seneca appeared first on The $100 MBA .
Fri, November 10, 2023
MBA2388 My Biggest Take-Aways from SXSW + Free Ride Friday
Have you ever wondered what it’s like to attend South by Southwest (SXSW), one of the most exciting conferences in the tech, business, and entertainment world? In the episode, Omar shares his experience attending the South by Southwest conference and what he learned from it. If you’re curious about the future of technology, business, and culture, this episode is a must-listen. Omar dives into topics like AI and how it will change the Internet, the booming economy of content creators, and the importance of diversity in all industries. If you want to hear more about Omar’s SXSW experience and delve deeper into the key takeaways and explore their implications for your business and personal growth, click play at the top of this page! Show Links SXSW Conference & Festivals SXSW Sydney The post MBA2388 My Biggest Take-Aways from SXSW + Free Ride Friday appeared first on The $100 MBA .
Wed, November 08, 2023
MBA2387 Q&A Wednesday: Is blogging dead? Should I just focus on video content?
Is blogging dead? Should you focus on creating more video content for social media instead? In this episode, we dive deep into Fred’s question and explore the pros and cons of blogging versus video content. Omar explores the power of blogging in driving organic traffic to your website and the challenges of driving traffic through video content on platforms like Instagram and TikTok. Omar also provides tips on how to improve the quality of your blog posts and optimize them for maximum impact. So, if you’ve ever wondered whether blogging is still relevant and if you should prioritize video content, click play at the top of this page! The post MBA2387 Q&A Wednesday: Is blogging dead? Should I just focus on video content? appeared first on The $100 MBA .
Mon, November 06, 2023
MBA2386 Guest Teacher – Matt McWilliams – How to Start and Scale an Affiliate Program
Affiliate programs offer four major advantages over other forms of advertising. They allow you to make money before you spend it, as you only pay for performance. In this episode, Matt McWilliams, a renowned affiliate expert who has worked with big brands and industry leaders such as Brian Tracy, Lewis Howes, Tony Robbins, and Kevin Harrington from Shark Tank. Matt will walk you through the process of creating your own affiliate program to promote your business. He also provides tips on how to reach out to potential affiliates using various methods such as email, social media, and even physical mail. So if you’re ready to tap into the power of affiliates to drive more traffic, leads, and sales, and grow your business, click play at the top of this page! Show Links MattMcWilliams.com Your First 100 Affiliates How To Win Friends And Influence People by Dale Carnegie How To Use Affiliate Leaderboards To Skyrocket Your Sales The post MBA2386 Guest Teacher – Matt McWilliams – How to Start and Scale an Affiliate Program appeared first on The $100 MBA .
Fri, November 03, 2023
MBA2385 What’s Important is Difficult + Free Ride Friday
We all have areas in our lives that are important to us, whether it’s staying healthy, building strong relationships, or achieving financial independence. And let’s face it, these things are not easy. They require effort, perseverance, and sometimes stepping out of our comfort zones. But why is it that important things are often difficult? This episode uncovers the reasoning behind it, shedding light on the underlying value of tackling tough challenges. Omar shares his personal experiences, highlighting the connection between difficulty and importance. Each accomplishment he takes pride in has had its fair share of obstacles, struggles and perseverance. Remember, in both business and life, the hard things are usually the most important. Click Play to learn at the top of this page! The post MBA2385 What’s Important is Difficult + Free Ride Friday appeared first on The $100 MBA .
Wed, November 01, 2023
MBA2384 Q&A Wednesday: Do I need to be on social media? I hate it.
Do you need to be on social media? It’s a question many of us can relate to, as social media can be overwhelming and have negative effects on our mood and overall well-being. Social media isn’t everyone’s cup of tea, but it can be a powerful tool for your business success and personal brand. Omar shares his thoughts on whether being on social media is necessary in today’s business landscape. He discusses successful examples of individuals who have built brands without a social media presence and offers tips on how to navigate social media without succumbing to its negative effects on our mental well-being. Omar also highlights some useful tools and strategies to help you maintain control over your social media usage. Remember, social media is a powerful tool for sharing your message, building your brand, and connecting with your audience. But it’s crucial to be in control of how you use it and ensure that you’re not being consumed by it. Click Play at the top of this page! Show Links Digital Minimalism by Cal Newport Deep Work by Cal Newport News Feed Eradicator BeTimeFul AppBlock The post MBA2384 Q&A Wednesday: Do I need to be on social media? I hate it. appeared first on The $100 MBA .
Mon, October 30, 2023
MBA2383 Must Read: The Diary Of A CEO by Steven Bartlett
Are you someone who tends to prioritize your career over other aspects of your life? How can you strike a balance between your personal and professional priorities? We’ll be exploring The Diary of a CEO by Steven Bartlett. This is not your typical business book. It’s a compilation of gems dropped by Steven Bartlett, sharing his learnings as a CEO from experts, industry leaders, and his own experiences. Omar dives into some of the standout takeaways from the book, exploring its powerful lessons and discussing why you should prioritize reading it too. Get ready to discover powerful lessons on what to prioritize in life, how to differentiate yourself in a crowded market, and how to ensure your business stands for something meaningful and impactful. Click Play at the top of this page! Show Links The Diary Of A CEO by Steven Bartlett Booking.com Kayak The post MBA2383 Must Read: The Diary Of A CEO by Steven Bartlett appeared first on The $100 MBA .
Fri, October 27, 2023
MBA2382 How to Drastically Improve Your Online Course + Free Ride Friday
Creating a successful online course is not as easy as it seems. Many of us put in a lot of effort and then hear crickets after launching. Today, Omar will be sharing how you can avoid that and ensure that your course stands out. We’ll give you three key ingredients that will make your course stand out, making it easier for you to market, sell, and deliver your content to your students. By incorporating three ingredients into your online course, you’ll significantly improve your chances of success. Click Play at the top of this page! The post MBA2382 How to Drastically Improve Your Online Course + Free Ride Friday appeared first on The $100 MBA .
Wed, October 25, 2023
MBA2381 Q&A Wednesday: Should I give my team a raise or invest in marketing?
When you make some profit in your business, should you give a raise to your team members or invest the money in marketing? It’s a tough question, as both options have their benefits. On one hand, investing in marketing can help grow your business and bring in more customers. On the other hand, rewarding your team and creating a better working environment can lead to an improved customer experience and product. In this episode, we explore the pros and cons of each option. Omar discusses the long-term commitment of giving raises to your team members versus the variable nature of marketing expenses. Remember, as a business owner, the final decision lies with you. Our goal is to provide guidance and insights for you to make an informed choice. Click Play at the top of this page! The post MBA2381 Q&A Wednesday: Should I give my team a raise or invest in marketing? appeared first on The $100 MBA .
Mon, October 23, 2023
MBA2380 How To Start Speaking on Stages
If you’ve never spoken on stages before and feel unsure about how to get started, worry not! Omar shares his personal journey of how he got started with speaking engagements and gives valuable insights on what works and what doesn’t, as well as tips on how to put your best foot forward and make the most of your opportunities on stage. Remember, speaking on stages can have a tremendous impact on your business and brand. So invest the time and effort to develop your speaking skills and seize opportunities to showcase your expertise. Click Play at the top of this page! Show Links Steal The Show by Michael Port Heroic Public Speaking OmarZenhom.com The post MBA2380 How To Start Speaking on Stages appeared first on The $100 MBA .
Fri, October 20, 2023
MBA2379 How to Know If You Have Too Much on Your Plate + Free Ride Friday
Do you ever feel like you have too much on your plate? Wondering if you’re just poor at managing your time or if there’s such a thing as having too much work? As entrepreneurs, it’s easy to feel overwhelmed, frustrated, and burnt out when juggling multiple tasks and responsibilities. Omar explores the signs that indicate you may have taken on too much and provides practical solutions to help you regain control. He spent years exploring this very question, and is excited to share with you what he learned along the way. Spoiler alert: If you’re even asking if you have too much on your plate, chances are, you do. But worry not! Omar’s here to help you identify the issue and find effective solutions. So, if you’re ready to redefine your workload and discover how to prioritize, delegate, and achieve more without sacrificing your well-being, click play at the top of this page! The post MBA2379 How to Know If You Have Too Much on Your Plate + Free Ride Friday appeared first on The $100 MBA .
Wed, October 18, 2023
MBA2378 Q&A Wednesday: Should I attend SXSW or is it a waste of money?
Conferences like South by Southwest (SXSW) can be quite costly, and it’s crucial to evaluate if it’s worth your time, money, and energy. SXSW is a renowned conference and festival that covers three major areas: technology and innovation, gaming, and music and film. Many organizations, companies, and experts flock to this conference because it is known for presenting cutting-edge ideas and advancements in these fields. In this episode, we’ll dive deep into how you can evaluate the value of attending such conferences and determine if they’re a worthwhile investment for you and your business. Conferences can be a game-changer for your business if you approach them strategically. Click Play at the top of this page! Show Links SXSW Conference & Festivals SXSW Sydney The post MBA2378 Q&A Wednesday: Should I attend SXSW or is it a waste of money? appeared first on The $100 MBA .
Mon, October 16, 2023
MBA2377 How I Prepare to Speak on Stage at Conferences
Public speaking is a powerful tool to establish authority, build your brand, and connect with a larger audience. It’s networking on steroids and it’s worth considering as a powerful tool for expanding your entrepreneurial horizons. Omar has been honing his public speaking skills for over a decade, investing in coaches, training, and stage performance techniques. In this episode, he’ll walk you through his step-by-step process, from conceiving a presentation idea to delivering an impactful talk that resonates with your audience. Whether you’re a seasoned public speaker or just starting out, these tips will help elevate your presentations and make a lasting impact on your audience. Click Play at the top of this page! The post MBA2377 How I Prepare to Speak on Stage at Conferences appeared first on The $100 MBA .
Fri, October 13, 2023
MBA2376 How To Keep Depression Away When Running a Business + Free Ride Friday
Running a business isn’t all sunshine and rainbows, and there will be tough times that can take a toll on your mental health. But in order to lead a successful business, it’s crucial to prioritize your own well-being. In this episode, Omar will be sharing strategies that have helped him navigate through the challenges and stay mentally resilient. From taking it one day at a time to starting your day on a positive note, we’ll uncover practical techniques to preserve your mental well-being while staying focused on your business goals. Remember, your business needs you, and taking care of your mental health is not only crucial for your own well-being but also for the growth and success of your business. Click Play at the top of this page! P.S. This isn’t medical advice, so seek professional help if needed. If this episode brings up anything for you and you need further help or guidance, you can also check out these resources: BetterHelp Online Counseling – private therapy anytime, anywhere TalkSpace Online Therapy – Feeling better starts with a single message Lifeline or Beyond Blue (Australia) Show Links Huberman Lab The post MBA2376 How To Keep Depression Away When Running a Business + Free Ride Friday appeared first on The $100 MBA .
Wed, October 11, 2023
MBA2375 Q&A Wednesday: Should I build in public?
Should you build in public? This trend of sharing the journey of building a business publicly has gained significant popularity, but is it the right strategy for everyone? Omar shares his insights on the pros and cons of building in public. While it can be an effective marketing strategy, it may not be suitable for every business, especially those in highly competitive industries without a unique selling proposition. If you’ve been curious about the building in public movement, or if you’re currently contemplating whether it’s the right strategy for your business, click play at the top of this page! The post MBA2375 Q&A Wednesday: Should I build in public? appeared first on The $100 MBA .
Mon, October 09, 2023
MBA2374 How To Drastically Improve Your Business in 1 Hour
Want to level up your business in just 1 hour? I know it sounds like a bold claim, but trust us, this exercise has been a game-changer for countless entrepreneurs, no matter how long they’ve been in business. In this episode, Omar will guide you through a step-by-step exercise that will challenge you to think objectively about your business. And the best part? You can do it right now with just a pen and paper. We’ll focus on five key areas: finance, marketing, sales, product, operations, and team. For each area, Omar provides examples and strategies to help you identify areas of improvement and take action. Remember, being honest with yourself is essential for this exercise to be effective. Imagine you’re buying this business and have the power to transform it into a market-dominating enterprise. Click Play at the top of this page! Show Links Dan Martell The post MBA2374 How To Drastically Improve Your Business in 1 Hour appeared first on The $100 MBA .
Fri, October 06, 2023
MBA2373 The 3 Things You Must Spend on to Grow Your Business + Free Ride Friday
As entrepreneurs, we often find ourselves wondering where we should invest our hard-earned money to ensure the growth and success of our businesses. In this episode, Omar will share with you the three essential areas that require your financial attention in order to keep your business on an upward trajectory. Drawing from his own experience as the co-founder of WebinarNinja, Omar will reveal why investing in skills and knowledge is crucial for both you and your team. We’ll discuss how continuous learning and development can lead to better decision-making, hiring, and overall success. So, whether you’re just starting your business or looking to take it to the next level, this episode will give you the guidance you need to make smart investments and ensure the growth of your business. Click Play at the top of this page! The post MBA2373 The 3 Things You Must Spend on to Grow Your Business + Free Ride Friday appeared first on The $100 MBA .
Wed, October 04, 2023
MBA2372 Q&A Wednesday: Should I hire to create a logo or create it myself?
Should you hire a professional for your logo or do it yourself? This is an important decision that can have a significant impact on your brand’s identity and perception. Omar personally experienced both sides of this decision – creating logos himself and hiring professional designers. In this episode, Omar will share with you the benefits of both options and help you make an informed choice for your own business. A well-crafted logo can enhance your brand’s identity and leave a lasting impression. So if you’re torn between saving money and ensuring your logo represents your brand effectively, this episode is for you. Click Play at the top of this page! Show Links Upwork Canva Fiverr The post MBA2372 Q&A Wednesday: Should I hire to create a logo or create it myself? appeared first on The $100 MBA .
Mon, October 02, 2023
MBA2371 Extended Interview: How Greg Smith Grew Thinkific to a $150M Company
Surviving tough times in business is an art. Discover how Greg Smith, the CEO of Thinkific, a $150M company grew Thinkific, survived tough times, and gained valuable insights along the way. Sitting down to chat with Omar, Greg shares valuable insights and lessons learned along the way, emphasizing the importance of surviving tough times in business. He reveals the strategies he used to anticipate potential financial challenges and ensure the company’s survival. There are a lot of takeaways from Greg Smith’s journey with Thinkific that provide valuable insights on navigating tough times, understanding customers at a deep level, and prioritizing customer success. Discover the strategies and mindset that have driven Thinkific’s growth. Click Play at the top of this page! Show Links Thinkific Salesforce Shopify The Flywheel Effect The Hedgehog Concept Profitwell The post MBA2371 Extended Interview: How Greg Smith Grew Thinkific to a $150M Company appeared first on The $100 MBA .
Fri, September 29, 2023
MBA2370 Should You Start a Brick and Mortar Business? + Free Ride Friday
Are you tired of the online world? Thinking about starting a brick and mortar business? Brick and mortar businesses have been around for centuries, and for good reason. In today’s episode, we tackle the question that many aspiring entrepreneurs ponder: “Should I start a brick and mortar business?” While online businesses have dominated the landscape in recent years, brick and mortar businesses still hold valuable advantages. Let’s discuss the pros and cons, helping you make an informed decision. If you’ve been contemplating whether to start a brick and mortar business, click play at the top of this page! The post MBA2370 Should You Start a Brick and Mortar Business? + Free Ride Friday appeared first on The $100 MBA .
Wed, September 27, 2023
MBA2369 Q&A Wednesday: How long should I keep going before I quit?
Should you quit your business if it’s not working out for you? Should you quit the pursuit of becoming an entrepreneur altogether? Being an entrepreneur is a career, just like any other career. Sometimes, it’s necessary to switch companies or explore different opportunities within the same field. However, quitting the pursuit of entrepreneurship itself is a whole different decision. Tune in to this episode for a candid and honest discussion about the decision to quit or keep going on your entrepreneurial journey. It’s time to get down to business and find the answers you’re looking for. Click play at the top of this page! Show Links Uber Lyft Pinterest Snap Zillow Slack The post MBA2369 Q&A Wednesday: How long should I keep going before I quit? appeared first on The $100 MBA .
Mon, September 25, 2023
MBA2368 Must Read: Business Made Simple by Donald Miller
On today’s must read, we’re diving into the book “Business Made Simple” by Donald Miller. What sets this book apart is Donald Miller’s conversational writing style, which feels as if he’s speaking directly to you. He provides real-world examples to illustrate complex concepts, allowing you to grasp and apply them in your own business ventures. Omar explores the key takeaways and insights from Donald Miller’s book and discusses the importance of clear messaging in your business, how to effectively delegate and build a strong team, the significance of strategic planning, and tips for increasing productivity and efficiency. Click Play at the top of this page! Show Links Business Made Simple by Donald Miller The post MBA2368 Must Read: Business Made Simple by Donald Miller appeared first on The $100 MBA .
Fri, September 22, 2023
MBA2367 Three Things That Make Your Business Way Easier + Free Ride Friday
What are the three essential elements that can make your business run smoother and more profitable? Omar shares his insights gained from his 20 years of experience running various successful businesses. In this episode, he’ll cover the three things that can make your business so much easier. These are key aspects that, if implemented, will save you time, effort, and make your entrepreneurial journey smoother. Are you ready to make your business journey easier and more fulfilling? Don’t just take our word for it; Omar’s personal experiences from his 20 years in business to back up these insights. Tap the play button above! Show Links Disney The post MBA2367 Three Things That Make Your Business Way Easier + Free Ride Friday appeared first on The $100 MBA .
Wed, September 20, 2023
MBA2366 Q&A Wednesday: What’s the difference between a CRM and an Email Marketing software?
Are you confused about the differences between a CRM and an email marketing software? Are you wondering which one you need for your online business? Whether you’re just starting out or looking to scale your business, this is a vital distinction to understand. In this episode, we’ll dive into the differences between a CRM and an email marketing software, as well as how to determine which one is right for you. It’s crucial not only to invest your money wisely but also your time and effort as you learn how to leverage these tools effectively. Remember, selecting the right tools for your business should be based on your present needs and growth projections. Join us as Omar breaks down the definitions of a CRM and email marketing software, explores their purposes and functionalities, and discusses when it’s best to use each one in your business journey. Click Play at the top of this page! Show Links Intercom ConvertKit Mailchimp Shopify ClickFunnels The post MBA2366 Q&A Wednesday: What’s the difference between a CRM and an Email Marketing software? appeared first on The $100 MBA .
Mon, September 18, 2023
MBA2365 Must Read: You Can’t Hurt Me by David Goggins
Whether in business or personal life, resilience and determination are crucial in achieving success. How can you develop mental toughness and resilience in business? Omar shares his insights on the book “You Can’t Hurt Me” by David Goggins. Omar initially resisted reading this book due to Goggins’ intense persona but was pleasantly surprised by its inspirational content. This book is a memoir that chronicles Goggins’ incredible journey of overcoming adversity after adversity, and how he developed relentless self-discipline, mental resilience, and an unstoppable spirit to conquer anything that comes his way. Learn how to embrace suffering, develop mental resilience, set ambitious goals, and eliminate excuses to achieve personal and business success. Find out why this book has sold over 5 million copies and discover the lessons that can transform your mindset and drive you to conquer any challenge that comes your way. Click Play at the top of this page! Show Links You Can’t Hurt Me by David Goggins The post MBA2365 Must Read: You Can’t Hurt Me by David Goggins appeared first on The $100 MBA .
Fri, September 15, 2023
MBA2364 Why You Shouldn’t Follow Highly Successful People + Free Ride Friday
As entrepreneurs, we often idolize highly successful individuals and aspire to emulate their achievements. We’re often encouraged to emulate those who have achieved great success. Omar believes that blindly following in their footsteps may not be the best path for everyone. Omar explains why seeking balance and fulfilment in all areas of your life should be a priority. As you’ll find out, the extreme dedication and obsession of highly successful individuals, often comes at a high cost. From their relationships to their health, many sacrifices are made in the pursuit of greatness. But is this really the life we want for ourselves? Tune in for a fresh perspective on achieving success on your own terms, this lesson could unlock for you new possibilities for a more fulfilling and well-rounded life. Click Play at the top of this page! Show Links Quincy The post MBA2364 Why You Shouldn’t Follow Highly Successful People + Free Ride Friday appeared first on The $100 MBA .
Wed, September 13, 2023
MBA2363 Q&A Wednesday: Should I launch my app without knowing how to monetize it?
Can you launch your app without knowing how to monetize it? It’s not uncommon for passionate entrepreneurs to want to dive headfirst into bringing an app idea to life. The excitement of creating something innovative can sometimes overshadow the importance of having a solid monetization strategy. While it’s understandable to be eager to launch your app, it’s essential to first consider how you will make money from it. Omar dives into the importance of having a monetization strategy from the start and how it can impact the success and viability of your product. So, if you’re in the process of building an app, click play at the top of this page! Show Links Facebook Strong App ProfitWell The post MBA2363 Q&A Wednesday: Should I launch my app without knowing how to monetize it? appeared first on The $100 MBA .
Mon, September 11, 2023
MBA2362 Guest Teacher – Tommy Mello – How to Grow and Scale a Business from the Ground Up
What are the key factors to consider when building a successful business from scratch? How can you achieve rapid growth and scalability? In today’s episode, we have a phenomenal guest teacher, Tommy Mello, sharing his expertise on how to grow and scale a business from the ground up. Tommy is a self-made multimillionaire who has built a $220 million business with over 700 employees in the garage door repair industry. His journey from starting with nothing to creating a highly successful business is truly inspiring. In this episode, Tommy dives deep into the most important strategies and lessons he has learned along the way. As he shares his insights, you’ll discover practical tips and actionable advice that will help you take your business to new heights. Whether you’re a small business owner, an aspiring entrepreneur, or someone looking to take their existing business to the next level, this episode is a must-listen. Click Play at the top of this page! Show Links A1 Garage Door Service The Home Service Expert The post MBA2362 Guest Teacher – Tommy Mello – How to Grow and Scale a Business from the Ground Up appeared first on The $100 MBA .
Fri, September 08, 2023
MBA2361 How to Work While Away on Business The Smart Way + Free Ride Friday
Can you effectively work while travelling for business and not sacrifice focus and productivity? A common challenge many entrepreneurs face is working while away on business trips. We’ve all been there, feeling overwhelmed and guilty for not being fully present at conferences or meetings. Omar shares his personal experiences and insights on how to work smarter and more efficiently while travelling for business. He learned the hard way during a conference in Las Vegas when his workload seemed to follow him everywhere. Remember, success is not about working harder, but about working smarter. Click play at the top of the page to explore strategies to ensure productive business trips. Show Links MicroConf Basecamp 80/20 Rule by Richard Koch The post MBA2361 How to Work While Away on Business The Smart Way + Free Ride Friday appeared first on The $100 MBA .
Wed, September 06, 2023
MBA2360 Q&A Wednesday: Is it better to sell high ticket or low ticket offers when getting started?
When it comes to choosing between low ticket or high ticket offers, there’s no one-size-fits-all answer. It depends on your specific situation and what motivates you as an entrepreneur. Many experts argue that starting with high ticket offers can be more beneficial in terms of generating sustainable income. In this episode, we’ll dive into the advantages and considerations of both high-ticket and low-ticket offers, examining which approach might be more suitable for you when you’re still building your customer base and establishing your business. So if you’re ready to uncover the best approach for selling high-ticket or low-ticket offers when starting out, let’s get down to business! Tap the play button above! The post MBA2360 Q&A Wednesday: Is it better to sell high ticket or low ticket offers when getting started? appeared first on The $100 MBA .
Mon, September 04, 2023
MBA2359 Must Read: 80/20 Rule by Richard Koch
So, what exactly is the 80/20 Rule? It’s a concept that highlights how focusing on a few vital inputs can generate the majority of your results. In other words, 20% of your efforts will deliver 80% of your outcomes. Omar dives into the transformative power of the 80/20 Rule, as explained in the book The 80/20 Principle by Richard Koch. This principle can revolutionize your efficiency, effectiveness, and overall success in business and life. Let’s break down the 80/20 Rule, explore its historical roots, its relevance in the digital age, and most importantly, how you can practically apply it to your business. Plus, we’ll explore resource allocation, leveraging your strengths, and making strategic decisions based on the 80/20 Rule. Click Play at the top of the page! Show Links 80/20 Rule by Richard Koch The post MBA2359 Must Read: 80/20 Rule by Richard Koch appeared first on The $100 MBA .
Fri, September 01, 2023
MBA2358 What I Learned Running My Annual Conference OZCON in 2023 + Free Ride Friday
No matter what type of business you run, building an audience and becoming an authority in your industry is crucial. By hosting events, you can position yourself as a leader and create a remarkable experience for your participants and attendees. In today’s episode, Omar will be sharing his experience running the annual conference, OZCON, in 2023. Join as we take you through what worked, what didn’t, and the valuable lessons learned from organizing this event. Running events, whether big or small, is one of the most underrated ways to grow your business, your audience and your network. Particularly now, when people are craving genuine connections more than ever, offering a unique event experience is an opportunity to stand out as a tastemaker and authority in your industry. So, if you’ve ever considered organizing your own event or want to learn from Omar’s experiences, this episode is for you. Click Play at the top of the page! Show Links Angela Henderson OZCON New Media Expo The post MBA2358 What I Learned Running My Annual Conference OZCON in 2023 + Free Ride Friday appeared first on The $100 MBA .
Wed, August 30, 2023
MBA2357 Q&A Wednesday: Hiring in the Philippines: What are the pros and cons?
Have you considered hiring remote workers from the Philippines? What are the pros and cons of hiring in the Philippines? Hiring in the Philippines offers incredible opportunities, and we personally recommend considering Filipino talent for your business. Having hired and worked with Filipino team members for the past nine years, Omar provides the transparent, honest truth about the pros and cons of this hiring approach. Remember, understanding the pros and cons of any hiring decision is crucial for long-term success. If you want to learn more about unlocking the potential of hiring in the Philippines, make sure to tune in. Click Play at the top of the page! Show Links Onlinejobs.ph The post MBA2357 Q&A Wednesday: Hiring in the Philippines: What are the pros and cons? appeared first on The $100 MBA .
Mon, August 28, 2023
MBA2356 Must Read: 10x Is Easier Than 2x by Dan Sullivan
How is achieving tenfold growth more achievable than just doubling your business? What if it’s actually easier to achieve tenfold growth in your businesses than just doubling it? Dan Sullivan’s 10x Is Easier Than 2x , challenges the conventional mindset of gradual progress and encourages us to think bigger. He provides valuable insights and strategies to shift our thinking and achieve exponential growth. But be warned, this book is a real mind-shifter and might confront some of our long-held beliefs about business growth. We will dive deep into the core ideas of the book and explore key takeaways that will have a lasting impact on your business. These concepts will revolutionize the way you approach business growth and propel you towards achieving remarkable outcomes. So, get ready to expand your thinking and discover why 10x is truly easier than 2x. Click Play at the top of the page! Show Links 10x Is Easier Than 2x by Dan Sullivan The post MBA2356 Must Read: 10x Is Easier Than 2x by Dan Sullivan appeared first on The $100 MBA .
Fri, August 25, 2023
MBA2355 How To Follow Up with Clients Without Being Annoying + Free Ride Friday
As entrepreneurs, we understand the importance of building strong relationships with our clients. It’s not just about making the sale, but also about providing value and support along the way. But how do you follow up without feeling spammy or a pest? Effective follow-up is an opportunity to demonstrate your reliability, trustworthiness, and commitment to helping your clients achieve their goals. Omar shares insights from his own experience as he explains the dos and don’ts of follow-up. Whether you’re a solopreneur or a larger company, the strategies discussed can be applied to any scale and across various communication platforms. Remember, building genuine connections and being authentic in your communication are key to your success as an entrepreneur. Click Play at the top of the page! The post MBA2355 How To Follow Up with Clients Without Being Annoying + Free Ride Friday appeared first on The $100 MBA .
Wed, August 23, 2023
MBA2354 Bonus Episode- Introducing Real Good Podcast Season 5
Today, we’ve got a little something extra for you. We’re back sharing another episode of a podcast called Real Good by US Bank as they kick off Season 5. This episode also takes us on a journey through the themes of the past seasons and gives us an exciting preview of what’s to come this season. We’ll get a sneak peek into the upcoming conversations that tackle cultural shifts, equality, and personal challenges with decision makers. You’ll learn about the power of diverse perspectives and truthful conversations, even when there’s disagreement, as the path to achieving better outcomes. You’ll also get insight into the importance of trust, grace, and empathy in building bridges and improving communication. Real Good seeks to tell stories of people putting in the work and shows that while the world is an imperfect place, there are people out there trying to make it better. Click Play at the top of the page! We’re sure, you’ll love it! Show Links Real Good Podcast The post MBA2354 Bonus Episode- Introducing Real Good Podcast Season 5 appeared first on The $100 MBA .
Wed, August 23, 2023
MBA2353 Q&A Wednesday: How do I spend my limited marketing budget?
As entrepreneurs, every dollar counts. Marketing can make or break a business, but what if you don’t have a huge budget to play with? Omar shares valuable insights and strategies on how to spend your limited marketing budget wisely. Whether you’re a beginner or an experienced marketer, Omar’s advice will help you stretch your limited budget further and see real ROI. Remember, starting small doesn’t mean your results will be small. By experimenting with a conservative budget, you can learn and minimize potential mistakes. As you gain experience and refine your strategies, your marketing budget will become even more effective. Click Play at the top of the page! Show Links Laurel Portie Coaching Program AdEspresso ChatGPT Jasper.ai The post MBA2353 Q&A Wednesday: How do I spend my limited marketing budget? appeared first on The $100 MBA .
Mon, August 21, 2023
MBA2352 Must Read: Die with Zero by Bill Perkins
Are you ready to challenge your perspective on wealth and money? Get ready to broaden your entrepreneurial mindset and discover the power of creating memories instead of more zeros in the bank. Die with Zero by Bill Perkins is not your typical money management guide. It unveils a thought-provoking concept that encourages readers to reassess their approach to wealth accumulation and ultimately embrace a life filled with incredible experiences. Omar explores who would benefit the most from reading this book and, most importantly, how to apply the book’s principles in both life and business. Click Play at the top of the page! Show Links Die with Zero by Bill Perkins The post MBA2352 Must Read: Die with Zero by Bill Perkins appeared first on The $100 MBA .
Fri, August 18, 2023
MBA2351 Why Chasing Home Runs is a Bad Idea + Free Ride Friday
We often believe that success comes from one big, game-changing idea or business. But here’s the reality: slow, incremental growth is the true key to long-term success. Have you ever wondered why some businesses skyrocket to success seemingly overnight, while others struggle to gain traction? In this episode, we debunk the myth of the “home run” and how focusing on slow, steady growth is the key to building a sustainable business. Remember, success in business is a marathon, not a sprint. Building multiple successful businesses doesn’t just happen overnight. Click Play at the top of the page! The post MBA2351 Why Chasing Home Runs is a Bad Idea + Free Ride Friday appeared first on The $100 MBA .
Wed, August 16, 2023
MBA2350 Q&A Wednesday: How do I grow my newsletter?
Did you know that businesses can sell for millions of dollars based solely on the strength of their newsletter? It’s true! Attention is a precious commodity, and having a newsletter with engaged subscribers is like holding gold in your hands. But how exactly do you go about growing your newsletter and increasing subscribers? It’s not as simple as sending out a few emails and hoping for the best. Today, Omar will be sharing practical strategies and focused efforts you can implement to take your newsletter to new heights. Don’t miss out on this opportunity to master the art of newsletter growth! Click play at the top of the page. Show Links Exploding Topics Facebook Lead Ads Zapier Upviral Gather The post MBA2350 Q&A Wednesday: How do I grow my newsletter? appeared first on The $100 MBA .
Mon, August 14, 2023
MBA2349 Guest Teacher – Kim Rittberg – How To Go From Professional To Thought Leader With Video – No Pointing or Dancing Needed
Are you a professional looking to establish yourself as a thought leader in your industry using the power of video? Being on video makes you easier to find and differentiates you as a speaker or expert. In this episode, guest teacher, Kim Rittberg, shares her invaluable insights on how to go from being a professional to a thought leader using the power of video. And the best part? No pointing or dancing required! Discover how videos can enhance your personal brand and establish you as an expert. You’ll also learn how video marketing can improve your communication and public speaking skills, opening doors to speaking engagements, virtual events, and attracting clients and leads. You’re going to love this guest lesson. Click Play at the top of the page! Show Links www.kimrittberg.com The post MBA2349 Guest Teacher – Kim Rittberg – How To Go From Professional To Thought Leader With Video – No Pointing or Dancing Needed appeared first on The $100 MBA .
Fri, August 11, 2023
MBA2348 How To Easily Leverage AI to Grow Your Business + Free Ride Friday
How can AI tools help improve productivity and efficiency in your business? We’re diving into the world of artificial intelligence and showing you how you can easily leverage it to grow your business. AI is like having a fast and smart assistant that can take care of various tasks for you. With examples ranging from replying to emails to creating sales videos, you’ll discover how AI can be a game-changer for your business. Omar also shares two AI tools that have been personally recommended. But remember, tools are only as effective as our willingness to use them consistently. Don’t miss out on the amazing opportunities AI can bring to your business and unlock the secrets of leveraging AI effortlessly! Click Play at the top of the page! Show Links ChatGPT Bard Copilot The post MBA2348 How To Easily Leverage AI to Grow Your Business + Free Ride Friday appeared first on The $100 MBA .
Wed, August 09, 2023
MBA2347 Q&A Wednesday: How do I get better at holding my team accountable?
Accountability is a crucial aspect of any successful team. As a leader, it’s important to set expectations and ensure that your team members are meeting them. In today’s episode, we’ll look at various strategies and techniques to help you foster accountability in your team without micromanaging them. Omar highlights the importance of coaching and continuously improving team members. But how do you address accountability issues effectively? From practical group coaching sessions to one-on-one conversations, Omar provides strategies to tackle problems head-on. The best part? As your team witnesses others being held accountable, they’ll learn and self-correct, building momentum and fostering a culture of excellence. Remember, leading and managing a team becomes easier over time. As you invest in your team’s development and nurture a strong company culture, you’ll see the desired results. Click Play at the top of the page! The post MBA2347 Q&A Wednesday: How do I get better at holding my team accountable? appeared first on The $100 MBA .
Mon, August 07, 2023
MBA2346 Must Read: Stumbling on Happiness by Daniel Gilbert
Did you know that our minds play tricks on us when it comes to finding happiness? So what can we do to create our own happiness in life? Stumbling Upon Happiness by Daniel Gilbert uncovers the human perception of happiness and how our minds can sometimes deceive us when it comes to finding what will make us happy. As we reflect on our childhood memories, we discover that simple activities like playing with friends, having dinner with family, or even watching TV brought immense joy. Remember, happiness impacts not only our personal lives but also those around us – our customers, employees, loved ones, family, and friends. Let’s make our lives count and embrace the beautiful experiences life has to offer. Click Play at the top of the page! Show Links Stumbling on Happiness by Daniel Gilbert The post MBA2346 Must Read: Stumbling on Happiness by Daniel Gilbert appeared first on The $100 MBA .
Fri, August 04, 2023
MBA2345 5 Mistakes to Avoid When Starting a Business in 2023 + Free Ride Friday
Have you ever wondered what the biggest mistakes are when launching a business? Knowing what to avoid when starting a business in 2023 can help you understand common pitfalls and evade making costly errors. As the well-known saying goes, ‘change is the only constant in life’. So when it comes to starting a business in 2023, Omar shares his expertise and real-life experiences on what not to do when starting today . Remember, starting a business is hard work, but it gets easier as you gain traction. Challenges are positive signs of growth. Join us in this episode as we uncover the secrets to starting a successful business in 2023. Click Play at the top of the page! Show Links WebinarNinja.com The post MBA2345 5 Mistakes to Avoid When Starting a Business in 2023 + Free Ride Friday appeared first on The $100 MBA .
Wed, August 02, 2023
MBA2344 Q&A Wednesday: What’s the best way to train new leaders in my business?
As business owners and managers, developing and nurturing leadership skills is essential for growth and success. In this episode, we’re sharing the strategies and techniques for training new leaders. From the importance of setting a strong example, to utilizing resources like books and online courses, we’ll leave no stone unturned in helping you build a team of effective leaders. As a seasoned leader himself, Omar reflects on his own experiences and shares what worked and what didn’t in his leadership journey. So, if you’re ready to level up your leadership game and create a thriving team of future leaders, Click Play at the top of the page! Show Links Teaches Leading Winning Teams by Geno Auriemma How to Win Friends & Influence People by Dale Carnegie John Maxwell’s Leadership and Management Training The post MBA2344 Q&A Wednesday: What’s the best way to train new leaders in my business? appeared first on The $100 MBA .
Mon, July 31, 2023
MBA2343 Extended Guest Teacher Lesson: Ashley Gordon – How to create transformational coaching programs
Are you a coach looking to create transformational coaching programs? As a coach, it’s not enough to just share information with your clients. How can you design coaching programs that truly make a difference in your clients’ lives? What are the key elements that contribute to a successful coaching journey? Today’s guest teacher Ashley Gordon shares her expertise on how to create impactful coaching programs that truly transform lives. From creating a sense of community and camaraderie among students to avoiding common coaching mistakes, Ashley provides valuable insights and practical tips for coaches looking to take their programs to the next level. Join us as we delve into the world of coaching and discover how to create programs that make a real difference. Click Play at the top of the page! Show Links The Quantum Coach Co Quantum Coach checklist The post MBA2343 Extended Guest Teacher Lesson: Ashley Gordon – How to create transformational coaching programs appeared first on The $100 MBA .
Fri, July 28, 2023
MBA2342 How to Create Your Content Marketing Strategy in 2023 + Free Ride Friday
In today’s crowded and distracting online landscape, standing out with great content is crucial. Content marketing creates a machine that drives website traffic, attracts new email subscribers, builds relationships, and generates new customers. It’s a long-term strategy that can benefit your business for years to come. But how do you create an effective content marketing strategy? We explore how this process compounds over time, resulting in a steady flow of leads and more customers. Ready to conquer content marketing? Click Play at the top of the page! The post MBA2342 How to Create Your Content Marketing Strategy in 2023 + Free Ride Friday appeared first on The $100 MBA .
Wed, July 26, 2023
MBA2341 Q&A Wednesday: How much time do I need to promote my webinar?
Webinars are an incredibly effective method for selling products. They allow you to build trust with your audience while presenting your products in a personal and engaging way. Think of webinars as the closest thing to a personal, in-person discussion and an essential part of the sales process. You might think that promoting your webinar as early as possible is the way to go, but guess what? The data proves otherwise. Overpromoting too far in advance can actually lead to lower attendance rates. Join us for this episode as we dive deeper into webinar promotion strategies, including advanced warning, event reminders, and reinviting attendees. Remember that promoting webinars is not about hard-selling or asking for payment. It’s about providing valuable content and building relationships with your audience. Click the play button above! Show Links WebinarNinja ConvertKit The post MBA2341 Q&A Wednesday: How much time do I need to promote my webinar? appeared first on The $100 MBA .
Mon, July 24, 2023
MBA2340 Must Read: The Art of Profitability by Adrian Slywotzky
Profitability is the lifeblood of any business. Without it, growth, success, and sustainability become difficult to achieve. The Art of Profitability by Adrian Slywotzky dives into ways to increase profitability and the challenges that come with executing these ideas. We discuss various strategies and insights from the book that can help you prioritize and improve profitability. Profitability is not just a metric; it’s a mindset. By prioritizing profitability, entrepreneurs can achieve the coveted gold star of success. However, many businesses, especially small ones, tend to prioritize growth, revenue, and vanity metrics over profitability. This book offers tough love and a reminder of the real essence of running a successful business. Click Play at the top of the page! Show Links The Art of Profitability by Adrian Slywotzky The post MBA2340 Must Read: The Art of Profitability by Adrian Slywotzky appeared first on The $100 MBA .
Fri, July 21, 2023
MBA2339 Should You Hire Through an Agency? + Free Ride Friday
Hiring can be a time-consuming process that involves tasks such as creating job descriptions, interviewing, screening, and testing. It’s not uncommon to have to sift through a large number of candidates before finding the right fit. Even a 30-minute interview can add up to several hours or even days of your time. Omar discusses the pros and cons of hiring independently versus using a recruitment agency. The agency model can be highly advantageous for startups and businesses, as it saves valuable time and effort in the hiring process, allowing for quick scaling up or down. Hiring the right talent and building a strong company culture is crucial for business success. Whether you choose to do it independently or through an agency, take the time to find the best fit for your company. Click Play at the top of the page! Show Links Upwork The post MBA2339 Should You Hire Through an Agency? + Free Ride Friday appeared first on The $100 MBA .
Wed, July 19, 2023
MBA2338 Q&A Wednesday: I am about to give up. I’m working hard with no results. Can you help?
Are you feeling frustrated and ready to give up on your business dreams? As entrepreneurs, we’ve all experienced moments of frustration, but it’s crucial to remember that success often requires us to adapt and make changes in our businesses. Omar tackles a listener’s question who is facing a tough situation in his business and considering throwing in the towel. Running a business is not always smooth sailing. There will be challenges and roadblocks along the way. Remember the success story of Instagram? They started off with several features, but it was the focus on photo-sharing that truly propelled them to success. By recognizing what wasn’t working and doubling down on their successful feature, they turned their fortune around. Change is necessary for growth. Gain insights on pivoting your business and finding your sweet spot. Click Play at the top of the page! Show Links Instagram The post MBA2338 Q&A Wednesday: I am about to give up. I’m working hard with no results. Can you help? appeared first on The $100 MBA .
Mon, July 17, 2023
MBA2337 Must Read: The Ultimate Sales Letter by Dan Kennedy
Are you ready to take your writing skills to the next level and generate a great income? We’ve got just the resource for you! Today, we’re diving into a must-read book that will teach you what you need to know about becoming a sales copywriting expert. The book “The Ultimate Sales Letter” by Dan Kennedy, has been praised for its simplicity, practicality, and its ability to transform your sales copy game. In today’s crowded business world, writing effective sales copy is essential. Whether it’s for emails, websites, videos, or any other form of communication, understanding the art of persuasion can make all the difference. Often misunderstood as an “art form,” sales copy can be broken down to a mechanical process and this book provides amazing techniques and examples, making it super practical and easy to implement! So, if you’re ready to harness the power of sales copy and possibly boost your income, be sure to check out this episode. Discover why “The Ultimate Sales Letter” by Dan Kennedy is a game-changer for entrepreneurs like yourself. Click Play at the top of the page! Show Links The Ultimate Sales Letter by Dan Kennedy The post MBA2337 Must Read: The Ultimate Sales Letter by Dan Kennedy appeared first on The $100 MBA .
Fri, July 14, 2023
MBA2336 How To Sell Subscriptions in Any Business in 2023 + Free Ride Friday
Subscriptions are not just for companies like Netflix, Spotify, and Amazon Prime. They can provide stable income and build a loyal customer base for businesses of all types and sizes. In this episode, you’ll learn about the best subscription models, how to incorporate them into your pricing or value metrics, and how to test and experiment with pricing to optimize revenue and customer value. Selling subscriptions can be a game-changer for your business. With the right approach and experimentation, you can create a steady stream of income and build a loyal customer base. So why not embark on this fun project to enhance your offerings? Click Play at the top of the page! The post MBA2336 How To Sell Subscriptions in Any Business in 2023 + Free Ride Friday appeared first on The $100 MBA .
Wed, July 12, 2023
MBA2335 Q&A Wednesday: Should I join a co-working space or work out of a cafe?
Are you struggling to be productive at home? It’s great that you’re recognizing the need for a change in your work environment. Being productive at home can sometimes be a challenge, and exploring alternative workspaces can make a world of difference. You’re torn between an office space and a cafe, so let’s weigh the options. In this episode, Omar shares his personal experiences and recommendations for finding the perfect work environment. Remember, choosing the right work environment is crucial for your productivity and success. Listen in and discover which option best aligns with your needs. Click Play at the top of the page! Show Links CourseNinja Fishburners WeWork Regus The post MBA2335 Q&A Wednesday: Should I join a co-working space or work out of a cafe? appeared first on The $100 MBA .
Mon, July 10, 2023
MBA2334 Must Read: Linchpin by Seth Godin
How can you differentiate yourself and become indispensable in a crowded market? Linchpin is an individual who is irreplaceable and creates exceptional value in their business or profession. “Linchpin” by Seth Godin is not your typical business book filled with jargon and marketing talk. Instead, Godin takes a refreshing no-nonsense approach and emphasizes the importance of being indispensable in your field. It’s all about standing out, being fantastic, and making a significant impact in your business or profession. Omar encountered this book six years ago. The impact it had on his entrepreneurial mindset has stayed with him, and he firmly believes it’s a must-read for anyone seeking personal and professional growth. If you’re ready to become a linchpin in your field and take your professional journey to the next level, Click Play at the top of the page! Show Links Linchpin: Are You Indispensable? by Seth Godin Purple Cow by Seth Godin The post MBA2334 Must Read: Linchpin by Seth Godin appeared first on The $100 MBA .
Fri, July 07, 2023
MBA2333 Why You Should Live Like Nothing Is Guaranteed + Free Ride Friday
Life is unpredictable and circumstances can change in the blink of an eye. It’s essential not to take current success for granted, even if your business is experiencing growth. In this episode, Omar emphasizes that current circumstances are not permanent and can change at any time. As your business experiences growth, it’s crucial not to take success for granted. Remember, factors beyond your skills and knowledge, such as the economy or global events can influence growth and the strategies of your competitors. Living like nothing is guaranteed means understanding that nothing in life is certain, including success, health, wellness, and the people around you. It’s crucial to balance persistence with seizing opportunities. Click Play at the top of the page! The post MBA2333 Why You Should Live Like Nothing Is Guaranteed + Free Ride Friday appeared first on The $100 MBA .
Wed, July 05, 2023
MBA2332 Q&A Wednesday: I need a break but I can’t afford one. What do I do?
Are you ready for a much-deserved break, but can’t seem to find the funds or time to make it happen? Common challenge that many entrepreneurs and business owners face is needing a break but feeling constrained by time and finances. Personal well-being has a crucial role in achieving business success. Taking breaks is essential to avoid burnout and make better decisions. You can recharge without spending a ton of money or time. Breaks don’t have to break the bank! It’s all about getting creative and exploring budget-friendly options. Speaking of recharging, Omar shares his personal experience of taking a relaxing break. As business leaders, we must prioritize our personal well-being to achieve success. Taking breaks is not a luxury; it’s an essential component of sustainable productivity. So recharge, relax, and come back ready to serve your business and customers with renewed energy. Click Play at the top of the page! The post MBA2332 Q&A Wednesday: I need a break but I can’t afford one. What do I do? appeared first on The $100 MBA .
Mon, July 03, 2023
MBA2331 Must Read: How To Get Rich by Felix Dennis
Wealth isn’t just about hitting a specific number. According to Felix Dennis, the author of “How to Get Rich”, there isn’t much difference in lifestyle beyond a particular number (listen to find out). In this Must Read book, Felix challenges the myths surrounding wealth and shares his personal journey to success. From comfortably poor to super rich, he defines wealth based on net worth and offers invaluable lessons along the way. But here’s the catch, folks: money can’t solve everything. Insecurities, relationships, and happiness? They require more than just piles of cash. Omar delves into the stories Felix shares in the book, covering his successes, failures, mistakes, and the valuable lessons he’s learned along the way. Whether you’re an aspiring entrepreneur, looking to build wealth, or simply seeking a new perspective on money and success, this book provides valuable insights and inspiration. Click Play at the top of the page! Show Links How To Get Rich by Felix Dennis The post MBA2331 Must Read: How To Get Rich by Felix Dennis appeared first on The $100 MBA .
Fri, June 30, 2023
MBA2330 The Fastest Way For a Beginner To Be Successful in Business + Free Ride Friday
In business, it’s about both “who you know” and “what you know.” “Who you know” provides opportunities and networking, but “what you know” is equally important. As a beginner in business, networking is essential to meet people and build relationships. However, it’s important to approach networking with a spirit of generosity and adding value before asking for anything in return. It’s equally important to have the necessary skills, knowledge, and mindset to be successful. Combining what you know with networking can help you become successful faster. Building knowledge in areas such as marketing, sales, and customer service can enhance your business success. The more you know and the more people you know, the greater your influence and chance of success. Click Play at the top of the page! Show Links New Media Expo Podcast Movement The post MBA2330 The Fastest Way For a Beginner To Be Successful in Business + Free Ride Friday appeared first on The $100 MBA .
Wed, June 28, 2023
MBA2329 Q&A Wednesday: How do I choose which side hustle to go all in on?
As entrepreneurs, we need to be driven by the sense of accomplishment and pride that comes from putting something good out in the world. Doing something we love or are passionate about is crucial to maintaining that drive over time. This episode is all about practical advice on how to choose the right side hustle to focus on and strategies to make it successful and sustainable in the long term. Success can mean different things to different people. For some, it’s making enough money to live comfortably, while for others, it might involve having the time for travel, hobbies, or exercising. Regardless of your definition of success, focus on the core activities that matter most in your business and consistently work towards making it successful. Tune in to this episode to gain insights on how to make smart decisions and choose a side hustle that will lead to long term success. Click the play button above! The post MBA2329 Q&A Wednesday: How do I choose which side hustle to go all in on? appeared first on The $100 MBA .
Mon, June 26, 2023
MBA2328 Guest Teacher – Steven Mark Kahan – How to set in motion a modern digital marketing strategy & increase revenue growth
The way buyers interact with businesses has changed. Buyers no longer want to interact with multiple car dealerships when buying a car, instead preferring to search online and conduct their own research. It is important to meet those changes and understand your customer’s language and needs. Our guest teacher Steven Mark Kahan shares his expertise on modern digital marketing strategies to help increase revenue growth. Buyers now rely on digital content to make purchasing decisions, therefore, getting found online is crucial for digital marketing success. Omar shared a tip on how to know what to offer, what to sell, and what language to use in marketing and sales which in turn will also help you create a better product. Learn how to understand your customer’s language, what drives their buying behavior, and how to create superior content that converts leads into paying customers. Join us for actionable steps towards implementing a successful high velocity digital marketing program. Click Play at the top of the page! Show Links beastartupsuperstar.com The post MBA2328 Guest Teacher – Steven Mark Kahan – How to set in motion a modern digital marketing strategy & increase revenue growth appeared first on The $100 MBA .
Fri, June 23, 2023
MBA2327 Are You Optimizing For The Wrong Things in Your Business? + Free Ride Friday
Are you optimizing for the wrong things in your business? It can be easy to focus on the wrong things in your business and lose sight of why you started in the first place. In this episode, we dive into the importance of planning and focusing on the right goals. It’s essential to take a step back and evaluate whether the actions you are taking in your business are optimized for the goals you set out to achieve. By reflecting, setting clear goals, and prioritizing what you optimize for, you can build a financially viable business that aligns with your values. Remember, you can only optimize for one thing at a time, so choose wisely! So, how do you choose what to optimize for? Omar covers the different ways in which businesses can optimize for profit or growth and the risks involved in each strategy. Tune in to learn how to optimize your business for success. Click Play at the top of the page! Show Links Monday.com The post MBA2327 Are You Optimizing For The Wrong Things in Your Business? + Free Ride Friday appeared first on The $100 MBA .
Wed, June 21, 2023
MBA2326 Q&A Wednesday: Should I raise my prices with inflation?
Inflation affects businesses and consumers alike, and the decision to raise prices is a difficult one for many entrepreneurs. In this episode, we dive into the question of whether or not you should raise your prices with inflation. It’s important to note that even successful companies like McDonald’s would go out of business if they continued to sell their products at extremely low prices. High inflation rates have been observed in some countries in the last year, putting companies under pressure and leading to layoffs. Increasing prices once a year can help bridge the gap between costs and margins for businesses. While the decision to raise prices may be difficult, it’s a smart entrepreneurship strategy to recognize when your business needs to raise prices in order to stay afloat and to invest in the growth and improvement of your product or service. In this episode, you will learn valuable insights on how to raise prices strategically and thoughtfully without alienating your customers. Whether you are facing financial pressure or looking for ways to invest in the growth and improvement of your business, this episode offers practical advice and actionable steps for boosting your bottom line. Listen in to learn how to raise prices effectively and ensure the continued success of your business. Click Play at the top of the page! The post MBA2326 Q&A Wednesday: Should I raise my prices with inflation? appeared first on The $100 MBA .
Mon, June 19, 2023
MBA2325 Guest Teacher – John McKenna – How to leverage a virtual assistant to scale your business
Are you struggling to keep up with the day-to-day tasks of your business, leaving you with less time to focus on growing your business? If so, then you don’t want to miss today’s Guest Teacher lesson with John McKenna on How to leverage a virtual assistant to scale your business. John McKenna, CEO of Peachtree VA, shares his expertise on using virtual assistants to help grow your business, taking you through the process of how to hire them and delegate tasks effectively. To determine which tasks to delegate, business owners should conduct a time study, identify pain points, and keep a list of tasks they want to do more or less of. Also Omar provides a simple method for business owners to determine which tasks to delegate by assigning a dollar value to each task. Listen in to this episode for practical tips on delegating and scaling your business with the help of a virtual assistant. Click Play at the top of the page! Show Links Peachtree VA The post MBA2325 Guest Teacher – John McKenna – How to leverage a virtual assistant to scale your business appeared first on The $100 MBA .
Fri, June 16, 2023
MBA2324 How To Plan a Successful MVP Launch + Free Ride Friday
The first and most important lesson for new entrepreneurs: don’t try to create the “perfect” product or service. Instead, start with an MVP — a Minimum Viable Product you can improve on. That’s how you find out for sure that your idea is worth investing more time and money in, while simultaneously building the foundation of your customer base. An MVP is a basic version of your product that’s good enough to get the job done, and lets you solicit valuable feedback for how to perfect it. It’s all about smart resource management — sell a basic version, then let your product fund its own development. Of course, an MVP launch is a different animal from the launch of a “finished” product or new feature. Today, we’ve got a step-by-step game plan for your MVP launch. From sparking interest and marketing your MVP, to launching it and gathering that all-important real-world feedback, you’ll learn how to start your business in a smart, sustainable way that you can build on. Take the guesswork out of designing the right product for your audience. Lower your own risk and investment into something that isn’t road-tested. Start small, and win big — Click Play at the top of the page! Show Links The $100 MBA Course The post MBA2324 How To Plan a Successful MVP Launch + Free Ride Friday appeared first on The $100 MBA .
Wed, June 14, 2023
MBA2323 Q&A Wednesday: How do I give my team confidence?
It’s a common problem for newer and smaller teams: they have the goods, they have the skills, but they’re untested. Unproven. And they don’t trust themselves to make decisions on their own. In business, confidence is earned. But it can also be fostered and cultivated by a great leader. It’s Q&A Wednesday, and we’ve got a listener whose team is great at everything they do, but just can’t seem to believe in themselves enough to unleash their full potential. Can anything be done? If so, what actually works? Will people really believe it if you just tell them they’re awesome? You can give your team confidence. Today, we explain how. Whatever business you’re in, part of a founder’s job is to get the most from their team. A great deal of that will depend less on telling them what to do, and more on trusting them. In this episode, we share a few effective strategies for showing and telling your employees why they’re the best. Give your team a few reasons to believe in themselves, and they’ll rarely let you down. Click Play at the top of the page! The post MBA2323 Q&A Wednesday: How do I give my team confidence? appeared first on The $100 MBA .
Mon, June 12, 2023
MBA2322 Must Have: Storyteller Tactics
Struggle to write great copy? Hit a wall when you’re trying to craft that perfect email campaign or video script? We’ve got a tool that’ll help you find the perfect narrative and turn you into an ace copywriter. …and no, they’re not a sponsor, and we’re not an affiliate. This thing just rocks. Today is a rare “Must Have” product review of Storyteller Tactics. Storyteller Tactics is a deck of cards, each one a surefire recipe for compelling copy. No more guessing games or writer’s block. These cards are like a “fast forward” button for creating engaging narratives for marketing and sales, using proven tactics to hook your audience and boost conversions. If copywriting isn’t your thing (or even if it is), this product is invaluable. Whether it’s social copy, persuasive email campaigns, or dynamic video scripts, Storyteller Tactics is your secret weapon for copy that resonates and drives action. Learn how to use this incredible tool — and why you should. Click Play at the top of the page! Show Links Storyteller Tactics The post MBA2322 Must Have: Storyteller Tactics appeared first on The $100 MBA .
Fri, June 09, 2023
MBA2321 Why Retargeting Ads Are a Must if You’re Struggling With Sales + Free Ride Friday
Hit a sales slump? Is the ‘Profit’ side of your Profit & Loss sheet looking less than ideal? The solution might be as simple as two words: Retargeting ads. These. Things. Work. Today, we explain how. In our experience, retargeting is an incredibly efficient, cost-effective way to create new customers and get the chance to turn them into lifers. In this episode, we unpack exactly how to set up and execute your campaigns — and give your business the momentum it needs. With a little guidance, it’s easier than you might think. You might think of retargeting as something for businesses with a lot of tech-spertise, or a lot of money. That’s not the case! Even with a minimal investment, you can see substantial returns. It’s not magic; it’s just basic, effective strategy. Learn it now, and use it forever. Hear the mechanics of retargeting, why it works, and how to tailor it for your business. We’ll provide the technical details, along with straightforward, actionable steps you can take the minute the episode ends. Your customers are out there, and retargeting can find them — Click Play at the top of the page! Show Links The $100 MBA Course The post MBA2321 Why Retargeting Ads Are a Must if You’re Struggling With Sales + Free Ride Friday appeared first on The $100 MBA .
Wed, June 07, 2023
MBA2320 Bonus Episode: You’re going to love My First Million
Ever wonder how some of these wildly successful entrepreneurs did it? The ones who went from startup to “never worry about money again”? You’re not the only one, and there’s a new podcast you’re gonna love. Today we’re sharing an episode of My First Million — a top 25 business podcast where Sam Parr & Shaan Puri brainstorm business ideas you can start tomorrow. Sometimes they bring on famous guests like Mr. Beast, Rob Dyrdek, Sophia Amoruso & Hasan Minhaj and get them to open up about business ideas they’ve never shared before. In this episode, Shaan Puri and Sam Parr talk to Founder & CEO at ProfitWell, Patrick Campbell, about the billion-dollar quilting industry, using spy secrets in business, buying cheap debt, and a hostile takeover of a person. If you like what you hear, search for My First Million in your favorite podcast app — like the one you’re using right now. Learn how some of the best in business really think. Hear how seemingly improbable paths to wealth make perfect sense, if you can see what most people can’t. Get inspired — Click Play at the top of the page! Show Links My First Million Podcast The post MBA2320 Bonus Episode: You’re going to love My First Million appeared first on The $100 MBA .
Wed, June 07, 2023
MBA2319 Q&A Wednesday: My employee surprised me and just resigned. What do I do?
For a small business owner, “I quit” can be a terrifying thing to hear, especially from a key player. But that’s exactly what one of our listeners is going through. Fortunately, we have some experience in this arena. It’s Q&A Wednesday, and we’re helping this listener keep calm — and keep their business on track. Sudden personnel loss is a problem, but not as much as being unprepared for it is. Quickly filling a crucial role and ensuring a seamless transition is never easy, but it’s way tougher when you don’t have procedures in place for the inevitable resignations and suddenly-necessary firings. Fortunately, Omar’s been through this one. More than once. And he’s learned how to be ready for it. Today, we explore how to effectively pass the torch to a qualified new hire, even on short notice. With a few strategies and policies, you can literally replace anyone if you have to, without your business missing a beat. It’s not just about filling the role quickly — it’s about ensuring your new hire can absorb what they need to know to keep the wheels turning. It’s about ensuring continuity. People come and go, and your business needs the agility to keep up. Learn how to get prepared, stay prepared, and be able to roll with the HR punches. Click Play at the top of the page! The post MBA2319 Q&A Wednesday: My employee surprised me and just resigned. What do I do? appeared first on The $100 MBA .
Mon, June 05, 2023
MBA2318 Must Read: The Psychology of Money by Morgan Housel
Money is an emotion. While we like to think of wealth-building as a purely rational or strategic exercise, those who ignore the psychological component are at a disadvantage. Today’s Must-Read explores how your heart & soul — not just your profit & loss sheet — impacts your ability to thrive in business. The Psychology of Money by Morgan Housel isn’t your average entrepreneurship guide. It serves up high-impact insights on personal and business finance in bite-sized chapters and everyday language. But it’s not just about making money — it’s about understanding the deeply human factors that affect how we manage it: our life experiences, biases, fears, and attachments. No one (seriously, no one) does business with just their rational mind. Ever been baffled by someone else’s business decision? Housel’s book sheds light on the mysteries, breaking down how our subjective perceptions of money guide our financial moves, and demonstrating that almost anyone can make money, even if they lack financial advantages. In other words, you don’t need a silver spoon; you just need the right mindset. Embrace the emotional side of business, and you’ll make more rational decisions. Dive into the psychology of money, and come out richer on the other side. Click Play at the top of the page! Show Links The Psychology of Money by Morgan Housel The post MBA2318 Must Read: The Psychology of Money by Morgan Housel appeared first on The $100 MBA .
Fri, June 02, 2023
MBA2317 Focusing on Marketing vs. Focusing on Product + Free Ride Friday
Business is a tightrope: lean too far in one direction, and you’ll fall. That’s why every entrepreneur has to carefully balance producing and developing their product against marketing and selling it. How do you know if you’re doing too much or too little of either? Without sufficient marketing and sales, funds dry up, and you can’t ensure your product meets peoples’ needs. But if you neglect product development in favor of marketing and sales, all the marketing and sales in the world won’t save your business from an inferior offering. So how can you strike the right balance? Today, we dive into the dance between these two vital components. We’ll share insights on how to ensure harmony between product development and sales, and offer tips on how to tell if your business needs to shift in one direction or the other. We’ll explore how to allocate your time, money, and resources, and how your balance of priorities should change at different stages of your business growth. Plus, we’ll share a few ways to improve your efforts in both areas. Build a balanced business — Click Play at the top of the page! Show Links The $100 MBA Training Program The post MBA2317 Focusing on Marketing vs. Focusing on Product + Free Ride Friday appeared first on The $100 MBA .
Wed, May 31, 2023
MBA2316 Q&A Wednesday: Should I take on debt financing in my business?
Ready for new funding? You don’t have to take on a loan or an investor. There’s an option that straddles the line between both: debt financing, or, as its proponents like to call it, “non-dilutive” funding. Never heard of it? This is the episode for you. Heard of it, but not sure how it works? We got you. It’s Q&A Wednesday, and one of our listeners needs to know if debt financing is the right move. Today, Omar explains exactly how it works. We’ll cover the advantages and disadvantages, the risks and potential rewards, and how to know if it’s a smart path forward for your own business. It’s not a scam — but it’s also not right for everyone. Debt financing can be a boon for certain types of businesses at specific stages of growth. That said, it’s definitely not a one-size-fits-all solution. Learn the fundamentals, hear the pros and cons, and decide if debt financing can work for you now or in the future.. Get the lowdown on this creative option, and see if it has potential for you. Click Play at the top of the page! Show Links Lighter Capital Tractor Ventures The post MBA2316 Q&A Wednesday: Should I take on debt financing in my business? appeared first on The $100 MBA .
Mon, May 29, 2023
MBA2315 Must Read: The Almanack of Naval Ravikant by Eric Jorgenson
What is “wealth” anyway? With modern material comforts well beyond what even the most powerful monarchs enjoyed centuries ago, you’d think we’d all be feeling pretty rich. Yet the goalposts of what defines wealth keep moving. So how do you actually become “wealthy”…whatever that means? Today, we explore a fresh take on the concept from one of this century’s most impactful investors and influencers: Naval Ravikant. Eric Jorgenson’s The Almanack of Naval Ravikant isn’t a biography per se. It’s not a linear narrative, but a mosaic of deep insights and hard-won wisdom from one of this era’s most innovative entrepreneurs. So what can you learn from it? Today, we unravel this thought-provoking compilation, and share our top takeaways. By redefining your goals — and taking the most direct, logical path to achieving them — you can define success in the ways that matters most to you. Get a truly independent thinker’s take on business, the point of entrepreneurship, and what money can really buy. Be inspired to approach entrepreneurship in a whole new way — your way. Click Play at the top of the page! The post MBA2315 Must Read: The Almanack of Naval Ravikant by Eric Jorgenson appeared first on The $100 MBA .
Fri, May 26, 2023
MBA2314 Is it Too Late to Start a Podcast? + Free Ride Friday
Have you missed the boat on podcasting? It’s a crowded field out there, with podcasts from every self-anointed expert with a microphone and some free time — so should you even bother? The short answer is yes. Today, we address a question that Omar gets…oh, about a zillion times a week. Thing is, there are lots of reasons starting a podcast is harder today than it was when the first episode of The $100 MBA Show debuted. …but there are lots of reasons it’s easier now, too. We’ll discuss everything that’s changed since then, for better and worse. As technology and media have evolved to allow more people to create and listen to podcasts, it can be hard to stand out and find your audience. But those exact same developments are why a great podcast with truly valuable content has a reasonable chance of success! Learn the biggest challenges to getting your own show going, and decide if podcasting might be the best way for you to make a name for yourself. Click Play at the top of the page! Show Links The $100 MBA Live The post MBA2314 Is it Too Late to Start a Podcast? + Free Ride Friday appeared first on The $100 MBA .
Wed, May 24, 2023
MBA2313 Q&A Wednesday: How did you get through your lowest moments in business?
Every business owner goes through tough times, those truly awful moments when the wins seem unreachable. Even the most successful entrepreneurs go through this, time and again. So how do they deal with it? How can you navigate those ugly times and keep moving forward? How do seasoned entrepreneurs press on when things seem hopeless? It’s Q&A Wednesday, and one listener is experiencing hardships in their personal and professional life. They need advice on cultivating resilience and making it through the inevitable troughs and valleys that running a business creates. Today, Omar shares strategies for coping with the tough times, using examples from his own most painful business “lows.” Nobody has an easy road to success. Learn how to gain perspective, restore optimism, and continue doing great work — even when it feels like everything is falling apart. Tune in, and learn a few ways to see the bad times as valuable challenges instead of defeats. Click Play at the top of the page! The post MBA2313 Q&A Wednesday: How did you get through your lowest moments in business? appeared first on The $100 MBA .
Mon, May 22, 2023
MBA2312 Extended Interview with Liam Martin: The Challenges & Benefits of Running a Remote Team
What does it really take to run a remote team? As businesses grapple with the choice to bring employees back to the office or maintain COVID-era remote work policies, entrepreneurs find themselves at a crossroads. Liam Martin, founder of remote team management software Time Doctor, still believes remote work is the future. Today, Omar and Liam explore the secrets to asynchronous success! Omar and Liam share a road-tested faith in the power of remote work (since 2014, our software company has operated fully remotely). Time Doctor measures and analyzes remote employees’ task efficiency, empowering managers and business owners to strategically improve productivity. In this extended conversation, Omar and Liam discuss the essential elements for a thriving remote team. From the buy-in needed from everyone in the organization, to being sure not to waste your team’s time trying to recreate the in-person experience with excessive meetings, learn how remote is done right! Hear the story of Time Doctor’s creation, and how it evolved to meet the changing needs of businesses. Discover the strategies for measuring and managing time, treating it like any other business resource — funds, inventory, etc. Get the insights you need to optimize your remote team’s performance, and an invaluable lesson in how to stay adaptable in an ever-changing business landscape. Click Play at the top of the page! Show Links Almanac Running Remote by Liam Martin and Rob Rawson Doist Time Doctor The post MBA2312 Extended Interview with Liam Martin: The Challenges & Benefits of Running a Remote Team appeared first on The $100 MBA .
Fri, May 19, 2023
MBA2311 How to Know If You’re Not Good Enough + Free Ride Friday
Will your business make it, realistically? Does it offer what people really want? Do you have the skills, assets, and resources to succeed as an entrepreneur? How can you even tell? In other words, are you good enough? Today, we nail down what “good enough” actually means in the world of entrepreneurship — and how you can gain a realistic sense of your business’s chances of success. We’ll share and debunk myths and misconceptions, giving you a clearer perspective on what truly separates business ideas from business realities. If you’re wondering — or even worried — about your prospects, this is the episode for you. We’ll explore the key factors that can make or break your business, how to assess your performance (and potential) in those areas, and actionable ways to improve where it’s needed. Big hint: it’s mostly about understanding the real value of what you’re offering people, and how to communicate it effectively. To that end, we’ll share practical ways to gather critical information from consumers. Ease your doubts, and go into entrepreneurship with a solid idea of what it takes to succeed. Click Play at the top of the page! Show Links The $100 MBA Live The post MBA2311 How to Know If You’re Not Good Enough + Free Ride Friday appeared first on The $100 MBA .
Wed, May 17, 2023
MBA2310 Q&A Wednesday: Should I book an AirBnB or Hotel for my team retreat?
What’s the best venue for a productive retreat? Where your team or network gets together matters a ton — but with so many hotel alternatives available, is it smarter to go with a short-term rental? It’s Q&A Wednesday, and one listener needs to know. This fellow entrepreneur has a retreat to plan, and wonders whether an AirBnB or something like it is a smarter move than a full-on proper hotel. Fortunately, this is the right podcast to ask; Omar’s planned and executed several retreats over the years. From team retreats to founders’ retreats involving multiple businesses, Omar’s learned that each event has unique goals and priorities, making the choice of accommodations more important than you might realize. And yes, he has a firm answer on the “hotel vs AirBnB” question. Join us as we explore the advantages and disadvantages of both options in the context of a business retreat. Retreats can be an invaluable way to forge stronger bonds among a team, generate networking opportunities, or both! Let our experience help you nail it, when it’s your turn. Click Play at the top of the page! Show Links OzCon The post MBA2310 Q&A Wednesday: Should I book an AirBnB or Hotel for my team retreat? appeared first on The $100 MBA .
Mon, May 15, 2023
MBA2309 Extended Interview with Steve Chou: How to Make 2+Million Dollars per Year Working Only 20 Hours per Week
Can you have both money and a ton of free time? Is it actually realistic to build a business that generates multiple millions in annual profit, but doesn’t take more than 4 hours a day to run? Turns out, yeah. Today, Omar sits down for an extended interview with Steve Chou. Steve doesn’t work all that much, because he’d rather hang out with his kids. And who wouldn’t? But making that dream a reality took serious strategy, work, and a clear vision of his priorities. As the child of extraordinarily hardworking immigrants, Steve wanted the best for his own children too — but without having to sacrifice the amount of family time his own parents missed out on. So he and his wife started an ecommerce business. After a while (and a few tough but critical lessons), they achieved both financial success and the freedom to prioritize family. Learn how they did it! From automation tips to balancing work and family priorities, discover the secrets to becoming a “family-first entrepreneur” – providing for your loved ones while enjoying quality time together. You can have it all. Click Play at the top of the page! Show Links The Family-First Entrepreneur The post MBA2309 Extended Interview with Steve Chou: How to Make 2+Million Dollars per Year Working Only 20 Hours per Week appeared first on The $100 MBA .
Fri, May 12, 2023
MBA2308 Red Flags To Watch Out For When Hiring + Free Ride Friday
How do you know the person sitting in front of you is a bad hire? We’ve found out — the hard way, and more than once. Today, we invite you to let our mistakes be your guide. Seriously. Listen to this episode before your next interview! It’s exciting to build a team. It’s a sign your business is growing, and you’re about to experience the joy of delegating tasks to specialists so you can focus on leadership. But hiring the wrong person can be costly. When you make a bad hire, it’s not as simple as having to find someone else. All the time, resources, and effort you put into that person is…gone. Forever. Over the course of our team-building, we’ve seen a few clear signs that identify a candidate as a no-go. In this episode, we’ll share the biggest, reddest flags that are almost always a sure sign you should move on to the next resume. Pro tip: skills can be taught. Attitude can’t. Learn what to ask, and what answers to look out for, when evaluating someone’s potential to be an asset to your team. The longer a team works together, the better they get — so hire the right people the first time! Click Play at the top of the page! Show Links The $100 MBA Live The post MBA2308 Red Flags To Watch Out For When Hiring + Free Ride Friday appeared first on The $100 MBA .
Thu, May 11, 2023
MBA2307 Why You Should Always Bootstrap Your First Business
If you’re a new entrepreneur, the best way to start is by “bootstrapping” your first business: as in funding it with only your own resources, rather than getting a loan or outside investment. Why? Well, that’s exactly what we’ll get into in today’s episode. Truly seasoned entrepreneurs will tell you that your first business is not likely to be the one that brings you long-term success. That doesn’t mean you shouldn’t give it an honest try — but it’s more strategic to think of your first venture as (primarily) a way to develop your business skills. Real entrepreneurs don’t sink all their hopes, and other people’s money, into their first idea. Real entrepreneurs are agile. They learn and pivot. They fail until they figure out what works. It might be your second, third, or tenth idea that really breaks through! The fact is, taking outside investment creates unhelpful pressure. You’ll be responsible for paying back loans or delivering an ROI, which can be incredibly stressful. But by bootstrapping, you’ll have the freedom you need to succeed on your own terms. You’ll also develop a sense of autonomy and self-reliance, which are crucial skills for any entrepreneur. Explore why bootstrapping your first business is the best approach, and get some tips and examples for how to pull it off. Until you know how to win, play with house money. Click Play at the top of the page! The post MBA2307 Why You Should Always Bootstrap Your First Business appeared first on The $100 MBA .
Wed, May 10, 2023
MBA2306 Q&A Wednesday: What gear do I need to create a great sales video for my site?
What makes a sales video convert? And what do you need to make it happen? The answer might surprise you — and cost less than you think, at least in strictly financial terms. It’s Q&A Wednesday, and we’ve got a listener who wants to sell their online course with a top-notch video pitch. But they need to know what tools are best for the job. Fortunately, we’ve been there. Many, many times. Today, we share what you really need to make a video do the trick, and what you don’t. The truth is, even if you have the fanciest equipment in the world, that doesn’t guarantee conversions. Likewise, the right conceptual ingredients can make your video a winner with even a modest budget. It’s more about the process than the hardware. With examples from our own business (and some more famous campaigns), we’ll explore what’s proven to work. Plus, we’ll share our own process for creating sales video, starting with the most important ingredient — and it’s not a piece of tech. Whether you’re a seasoned video creator or a total noob, tune in and learn how to create a sales video that’ll bring you customers. Click Play at the top of the page! Show Links The Automated Webinar Challenge Fiverr UpWork The post MBA2306 Q&A Wednesday: What gear do I need to create a great sales video for my site? appeared first on The $100 MBA .
Tue, May 09, 2023
MBA2305 How To Create a Board of Advisors
No business leader can do it all. But here’s the good news: you don’t have to! Today, learn why you should consider putting together a board of directors (even if your business is just getting started). Yes, this is something even new entrepreneurs should start thinking about. It might sound a little daunting or even corporate-y, but having a team of experts to help guide your decisions can make all the difference. Plus, it’s a way to avoid “founder’s syndrome,” where you feel like you have to make every decision yourself, even if it’s not your area of expertise. In business, nobody makes it on their own. And the more you “make it,” the more input you’ll need. In this episode, we’ll walk you through all the reasons a board of directors can be valuable, and how to go about assembling one. We’ll cover everything from figuring out what expertise you need on your board to how to approach potential members. Whether your business is new, scaling up, or still just an idea, it’s always smart to think about what you’ll do as the operation grows. Being a step ahead is always smart — Click Play at the top of the page! The post MBA2305 How To Create a Board of Advisors appeared first on The $100 MBA .
Mon, May 08, 2023
MBA2304 Must Read: The Cold Email Manifesto by Alex Berman & Robert Indries
Crazy thought: cold emails can work. Yeah, we didn’t think so either — until we realized how they work when you do it properly. All thanks to this week’s Must-Read for entrepreneurs! If you’re like most people, you probably assume that cold emailing is a bad marketing strategy. It’s too direct, too forward, too scammy, too annoying. Right? But what if you’re wrong? What if cold emailing can actually do the trick? That’s the premise of The Cold Email Manifesto by Alex Berman and Robert Indries. Omar chose this book specifically because he wanted to challenge his own assumptions about the efficacy of cold emails. And to his (pleasant) surprise, he learned more than he thought he would! Today, he shares key takeaways and explains how to approach cold emailing in a way that builds relationships — without pestering anyone. Short version: cold emailing is all about strategic intent. You have to be subtle, patient, and focused on building a connection. It’s not about dropping unsolicited pitches and hoping for a response. It’s about crafting a personalized message that speaks to the recipient’s needs and interests. Then, you go from there. With this episode, you’ll learn how it’s done. We’ll break down the strategies, and show you how to create a plan for reaching out to people in a way that won’t get their guard up. Try something you might not have considered — Click play at the top of the page! Show Links The Cold Email Manifesto by Alex Berman and Robert Indries The post MBA2304 Must Read: The Cold Email Manifesto by Alex Berman & Robert Indries appeared first on The $100 MBA .
Fri, May 05, 2023
MBA2303 Should You Hire Interns? + Free Ride Friday
Thinking about bringing interns into your business? Free labor has its upsides — but also its disadvantages. Even if you’re paying nothing, both parties in an internship need to get an ROI. So when do interns make sense? It all depends on what your business needs, and what role the intern is fulfilling. Some work, anyone can do. Other work requires the kind of skill, experience, or credentials that are always worth paying for. On top of that, no intern is truly “free” in the sense that your business will invest time and resources into them, even if it’s just to show them how to do the grunt work. And of course, an intern can always become a real-deal hire — but only if you approach it correctly. Today, we discuss where the internship opportunities might be in your business. If you’ve got a role that someone new to the game can grow into, internship may be a strategically sound option to give someone a way in. Weigh the pros and cons, and make the choice that’s best for your business. Click Play at the top of the page! The post MBA2303 Should You Hire Interns? + Free Ride Friday appeared first on The $100 MBA .
Thu, May 04, 2023
MBA2302 How To Get Started with Paid Ads in 2023
Looking to get started with paid ads? It’s the perfect time! Over the past year, the most effective strategies have become more clear and well-established — though some of them might surprise you. Today, you’ll learn why paid ad campaigns can fail, and how to increase their odds of success. We’ll discuss how to spend your time, money, and resources more wisely and effectively to get the best ROI. You’ll also learn what services are worth spending money on when it comes to creating ad campaigns. Hint: the right creative is everything. We’ll explore a few different options for getting your campaigns started, and help you choose the one that’s right for your business. And, of course, we’ll feature some great (low-to-no-cost) resources to learn even more. The paid ad game is less opaque and more understandable than it used to be. But you can still waste a ton of hard-earned revenue if you don’t approach it strategically. Learn where to focus your effort to get the best results — Click Play at the top of the page! Show Links Automation Agency Design Pickle Fiverr Canva UpWor k ChatGPT Adespresso Udemy Laura Portier The post MBA2302 How To Get Started with Paid Ads in 2023 appeared first on The $100 MBA .
Wed, May 03, 2023
MBA2301 Q&A Wednesday: How do I use non-copyrighted music for my YouTube videos?
YouTube can be a gold mine — or a minefield. One of the biggest headaches for YouTube content creators is getting flagged for copyright violations. Even music you think is “safe” can trigger a demonetization. So how can you ensure your soundtracks won’t kill your revenue? It’s Q&A Wednesday, and we’ve got a listener whose videos keep getting flagged, despite their best efforts. Before losing yet another big monetization opportunity, this listener needs to know where to find music that won’t raise the alarm. In this episode, we’ll share resources to help you find the perfect copyright-free jams. You might be surprised to learn that there are low-and-no-cost options right at your fingertips (in some cases, literally) for trouble-free tunes. Hear what your options are, and go into your next video confident that you’ll get exactly what you deserve for your content. Click Play at the top of the page! The post MBA2301 Q&A Wednesday: How do I use non-copyrighted music for my YouTube videos? appeared first on The $100 MBA .
Tue, May 02, 2023
MBA2300 Why It’s So Hard to Go All-In on Your Business
It’s tough to give your business your all. We’re always juggling multiple projects, sometimes a day job, hobbies, and personal commitments. But if you’re serious about your business, it’s time to focus. So why do we struggle to go all-in? Most of us think it’s due to fear of risk, of putting all the eggs of our time and energy into the basket of one mission. But that’s not really it. The truth is, we’re not afraid, we’re just a little delusional. We think we can succeed at everything, all at once. But the truth is, we can’t. It takes laser-sharp focus to make real progress in your own business. When we don’t commit fully, we limit our potential for success. Fear and lack of confidence aren’t the real culprits here. It’s the misconception that we can do it all. Today, we explain why going all-in is essential, and share strategies to help you get there. Give your business the singular focus it deserves. Click Play at the top of the page! The post MBA2300 Why It’s So Hard to Go All-In on Your Business appeared first on The $100 MBA .
Mon, May 01, 2023
MBA2299 Must Read: Undisputed Truth by Mike Tyson
If nothing else, an entrepreneur needs to be a fighter. And who better to learn fighting from than Iron Mike himself, whose rise and fall (and rise again) is the perfect lesson in resilience and adaptability. No matter what business you’re in, this book is a knockout. Entrepreneurship is much like boxing; you have to fight through challenges, adapt to changing situations, be disciplined, and learn from potentially costly mistakes. Mike Tyson started with nothing, but invested in his abilities, trusted the right coaches, and took a few strategic risks. And it paid off huge! However, his downfall came when he lost humility, and — worse — stopped evolving. This is exactly how business works! Fortunately, Tyson ultimately bounced back through patience, work, and a willingness to start learning again. If Tyson can go from poverty to success, fail, and still find a way back, then your business plans aren’t so far-fetched. Hear our review and takeaways from this super-inspiring autobiography. Then get back in the ring yourself. Click Play at the top of the page! Show Links Undisputed Truth by Mike Tyson The post MBA2299 Must Read: Undisputed Truth by Mike Tyson appeared first on The $100 MBA .
Fri, April 28, 2023
MBA2298 How to Know What to Spend More On + Free Ride Friday
You’re in profit. Congrats! To keep it that way, you have to reinvest. But where? How much? Where you put your money will determine if your business grows or stagnates. Let’s approach this strategically. Today, we take a detailed look at how to evaluate your business’s strengths, weaknesses, and opportunities for improvement. By doing a little homework, you can get a clear picture of where reinvestment is likely to have the biggest impact. Hint: it’s all about tracking data. Whether you use a sophisticated metrics tool (we recommend one in particular), or a simpler, high-level approach to gauging how effective your various assets and campaigns are, you need to measure. In this episode, we’ll show you how. Compound your success. Make moves based on actionable insights. Multiply your profit. Click Play at the top of the page! Show Links The $100 MBA Live Profitwell The post MBA2298 How to Know What to Spend More On + Free Ride Friday appeared first on The $100 MBA .
Thu, April 27, 2023
MBA2297 The Cost of Stress in Your Business
Stress doesn’t just hurt you (although that’s reason enough to address it). It also hurts your business. Understanding this is the best way to stop thinking of stress management as an afterthought or a luxury. You can’t avoid stress, but you have to mitigate it. Once you see what stress costs, you’ll do something about it. If you don’t take action, the costs aren’t just emotional — they’re tangible. Today, we’ll explain several specific things stress takes away from your business, and how to treat stress like any other business challenge. And yes, that includes an action plan. Learn the real-world consequences of unmanaged stress, and how to treat the issue like any other threat to your profitability. If you’re not taking care of you, you’re not taking care of business. Learn how to approach stress like an entrepreneur: strategically and effectively. Click Play at the top of the page! The post MBA2297 The Cost of Stress in Your Business appeared first on The $100 MBA .
Wed, April 26, 2023
MBA2296 Q&A Wednesday: How often should I meet with my team?
Remote work isn’t going anywhere, especially for lean startups who want a big talent pool and low overhead. But for new entrepreneurs, it can be hard to know if you’re in touch with the team enough. Also, let’s admit it: most people hate meetings. Including the boss. It’s Q&A Wednesday, and we’ve got a listener with a small remote team who isn’t sure how often to bring the crew together (virtually, of course). As the CEO of a company with employees all over the world, Omar can relate. Talking in real time matters. Spoiler alert: there’s probably no such thing as meeting too often. That doesn’t mean you should waste your team’s time. It means that when in doubt, you should always communicate more, not less. And there’s a way to do it that won’t test your team’s patience, or rob them of autonomy and trust. Hear our approach to remote meeting cadence, and learn how to keep your team on the same page. Click Play at the top of the page! The post MBA2296 Q&A Wednesday: How often should I meet with my team? appeared first on The $100 MBA .
Tue, April 25, 2023
MBA2295 How to Discipline Your Disappointment
There’s one skill that differentiates people who can make it in business (or anything really) in the long term: a comfortable relationship with disappointment. Including the kind that comes from your own failure. Don’t worry, this episode won’t bum you out. It’ll empower you! Long understood in the sports world, the ability to shake off a bad outcome is the key to survival in business. If you don’t allow your motivation, confidence, and belief to be derailed by losses, you will get to the wins — even if it takes a few more losses. Call it “grit.” Call it perseverance. But whatever you do, develop this skill now. Learn how important it is to be ok with getting knocked down, and hear a few strategies that’ll help you do just that. Embrace disappointment as a fact, so you can let it go as an anchor. The sooner you cultivate this very healthy skill, the less disappointment you’ll have to discipline. Click Play at the top of the page! The post MBA2295 How to Discipline Your Disappointment appeared first on The $100 MBA .
Mon, April 24, 2023
MBA2294 Guest Teacher – Jessica Totillo Coster – How to Get Repeat Purchases for Your eCommerce Store
We’ll never stop saying it: the easiest people to sell to are the people you already sold to. But too many of us focus almost exclusively on new customer acquisition, instead of going back to a perfectly good well. This is especially important when it comes to eCommerce. Today, special guest Jessica Totillo Coster shares a detailed, step-by-step plan for making sure that those who buy, buy again. And keep buying. Once you’ve established a good customer base, you can’t just assume they’ll want more — you have to make sure of it. Bonus: you won’t believe how much easier this makes your marketing. By utilizing Jessica’s STAR framework, you can virtually guarantee that happy customers will keep coming back for more. For eCommerce, maybe more than any other kind of business, keeping the inventory moving is critical. Repeat business is the best way to ensure that. Learn how to turn customers into lifers. Click Play at the top of the page! Show Links eCommerce Badassery Free Resources Basecamp The post MBA2294 Guest Teacher – Jessica Totillo Coster – How to Get Repeat Purchases for Your eCommerce Store appeared first on The $100 MBA .
Fri, April 21, 2023
MBA2293 When to Hire a Coach + Free Ride Friday
You might think “If only I had a coach…” And you’d be right — a good business coach can make a world of difference. But that’s only true if you hire the right coach for the moment you’re currently in. What do we mean by that? Well, different kinds of coaches can help you in different stages of your business. The person who gets you from A to B may not be the person who gets you from B to C. It all depends on where you and your business are in their development, growth, and potential. Get the wrong coach at the wrong time, and you’ll end up losing faith in coaching altogether. But nail the timing, and you’ll accelerate your growth. Today, Omar shares his view of the best time to get started with a coach, plus a few other key milestones on the journey where a coach can help you move to the next plateau. He would know — he’s been both coach and coach-ee more than once. Click Play at the top of the page! Show Links The $100 MBA Live Dan Martell The post MBA2293 When to Hire a Coach + Free Ride Friday appeared first on The $100 MBA .
Thu, April 20, 2023
MBA2292 The #1 Habit That Will Help Grow Your Business
Habits are the key to achieving anything. So which habit brings about growth for your business? It’s not meditation or drinking enough water (though those things don’t hurt). It’s something…unexpected. Except it’s totally expected. But not in the way you might think. It takes some explaining, ok? And this episode description isn’t the place to do it, for one because we don’t like these to be too long, and also because we really, really want you to listen to the episode. After all, Omar explains this stuff best. It’s his whole thing. All we can tell you here is that it works. People with consistent business growth month over month, year over year, do this every day. But too many people don’t do it — because it falls through the crack between habits that are too obvious, yet not obvious enough in how to implement. Does that make sense? If not, it will after you hear the episode. It’s a forehead-smacking, light-bulb realization that’s taken many a business to its next level. Why are you still reading this? Click Play at the top of the page! The post MBA2292 The #1 Habit That Will Help Grow Your Business appeared first on The $100 MBA .
Wed, April 19, 2023
MBA2291 Q&A Wednesday: How do I get some quick sales ASAP?
Sometimes, you just need revenue. For small businesses, cash is oxygen — and when the waters rise, you need to make sure you can breathe for as long as it takes to get to dry land. That’s when it’s time for a sales push. It’s Q&A Wednesday, and we’ve got a listener who ran into some unexpected expenses outside their control (that’s gonna happen, entrepreneurs). Now, the business needs a lil’ extra somethin’ to stay in the black in the short to medium term. This is not the time to panic or make bad offers. It’s time to get creative. In this episode, we share a few quick sales-boosters that’ve worked for us. They don’t involve being pushy or manipulative. They’re just about leveraging your assets (and also, other people’s assets) to temporarily rev the ol’ sales needle. Dig yourself out of a hole when you need to — just follow the steps in this ep! Click Play at the top of the page! The post MBA2291 Q&A Wednesday: How do I get some quick sales ASAP? appeared first on The $100 MBA .
Tue, April 18, 2023
MBA2290 How to Stay Motivated When Times Are Tough
Motivation is easy when things are awesome. But how do you stay on top of your game when the game isn’t going your way? If you can answer that question, you can make it through anything. Today, we offer several answers. Omar’s been there — frustrations, failures, plans that go sideways when you least expect it. And here he is, still running a successful independent business with a global team that needs steady leadership. How does he get out of bed when the skies are gray? The key is to have a few go-to practices in your pocket. Learn a few ways to keep your motivation right where it should be, by putting things in perspective. Do what it takes to see clearly, and you’ll always know — and feel — exactly what you need to in order to do your best work. Click Play at the top of the page! Show Links Arnold’s Pump Club Podcast Must Read: The Ultimate Jim Rohn Library The post MBA2290 How to Stay Motivated When Times Are Tough appeared first on The $100 MBA .
Mon, April 17, 2023
MBA2289 5 Guest Teacher – Derek Lidow – How to Become a Master Innovator by Copying Others
It’s never the best idea that wins. It’s the best execution. In the history of business, the most successful entrepreneurs were the ones who adapted existing ideas better than anyone else (including whoever had the idea first). Now it’s your turn. Today, special guest Derek Lidow explains how building on pre-existing concepts is the all-time best way to pursue success. With real-world experience as a successful entrepreneur — and deep academic knowledge of business as a Princeton University teacher — the man knows what he’s talking about. This episode will shift your mindset about what it means to create the next great thing. Take the examples Lidow shares today, and apply them to your own space. By developing an eye for ideas and concepts that could be better-executed, you can make your mark. Take someone else’s first steps the rest of the way. Awaken your inner copycat, and see how far you can go. Click Play at the top of the page! Show Links Derek Lidow Must Read: Steal Like an Artist The post MBA2289 5 Guest Teacher – Derek Lidow – How to Become a Master Innovator by Copying Others appeared first on The $100 MBA .
Fri, April 14, 2023
MBA2288 5 Ways To Use ChatGPT To Make Money Online + Free Ride Friday
Despite what you might’ve heard, ChatGPT isn’t here to end careers. Quite the opposite, really — it can help you start a whole new business, with less time and effort on your part. Today, we discuss how. We’re sharing five different ways you can fire up the AI and set it to work on services people need. You might ask yourself: why don’t these potential customers just use ChatGPT for themselves, instead of paying someone else? But that ignores a crucial fact: AI doesn’t work alone. Like any other piece of software, ChatGPT only works well if the person using it knows what they’re doing. Yes, a car can get you places faster than a horse. But cars need drivers! That’s how AI works, and ChatGPT is no exception. If you can master the skills necessary to get ChatGPT to take care of people’s needs, you become valuable. Learn what ChatGPT can do in the right hands, and how it can be the start of a whole new venture for you. Click Play at the top of the page! Show Links The $100 MBA Live ChatGPT The post MBA2288 5 Ways To Use ChatGPT To Make Money Online + Free Ride Friday appeared first on The $100 MBA .
Thu, April 13, 2023
MBA2287 Why You Should Start an Agency Business
There are lots of ways to make money on your own. But one of the most reliable (and least risky) is the agency business. Today, we discuss what that is, and why it’s such a great option. Long story short, it’s about as low-risk, high-reward as independent businesses get. By providing a service like design or copy or multimedia, you can almost guarantee that if your work is up to snuff, you’ll always be able to find clients. Even if you start as a solopreneur with just a single client, you can leverage every successful project into future work. Best of all, you can keep yourself in profit the whole time, by taking things one project at a time. Today, we dive into the ins and outs of agency work, with examples that show just how smart this path to independent success is. We’ll explore different types of agencies, recommend the best and most cost-efficient tools you’ll need, and discuss what kinds of clients offer the most dependable recurring revenue. If you have talent, but aren’t quite sure how to turn it into a business, consider an agency — and start by listening to this episode. Click Play at the top of the page! Show Links Gary Vaynerchuk Basecamp Stripe The post MBA2287 Why You Should Start an Agency Business appeared first on The $100 MBA .
Wed, April 12, 2023
MBA2286 Q&A Wednesday: When should I secure funding for my business?
So you’re starting a business, and you’ll need some outside investment to really make it work. Where to seek funding is one problem — but just as important is when to seek funding. Timing is everything when you’re asking for money! No matter who the funding source is, you’ll have to convince them that you’re a good investment. And you can’t do that until you’ve gathered enough hard evidence that your product, systems, and team are viable. And that takes time. But how much? It’s Q&A Wednesday, and we’re helping one listener figure out when to start shopping for funding. By getting the timing right, you can not only increase your odds of hearing a “yes,” you can actually create more favorable terms. Learn what you should have in place before you seek funding, and why a little patience can pay off in a very big way. Click Play at the top of the page! The post MBA2286 Q&A Wednesday: When should I secure funding for my business? appeared first on The $100 MBA .
Tue, April 11, 2023
MBA2285 What Went Wrong & Right With Our Team Retreat
Yes, even startups and small businesses can have incredible team retreats. In fact, it’s more fun with a smaller, tight-knit team — especially when that team is remote and doesn’t get much face-time. Of course, not everything will go perfectly. Today, we share lessons learned from our most recent team getaway. We invited our engineering, marketing, design, and other pros from around the globe to finally see each other in person, having lost that opportunity to COVID for so many years. And it was awesome…except when it wasn’t. If you’re considering bringing your team on a retreat (and you should), listen to this episode first. You’ll learn what can go sideways, as well as what makes a retreat a truly memorable bonding experience. Whether you’re looking to give your team some R&R, accomplish some work goals that are better achieved in person, or some combination of both, a great retreat can’t be beat. Take a lesson or two from our experience — Click Play at the top of the page! The post MBA2285 What Went Wrong & Right With Our Team Retreat appeared first on The $100 MBA .
Mon, April 10, 2023
MBA2284 Must Read: Four Thousand Weeks by Oliver Burkeman
How much time do you really have? It’s easy to say “life is short.” But if you really look closely at the numbers, it’s shorter than you might realize. And all the “productivity” in the world can’t change that. That’s the premise of today’s Must-Read book for entrepreneurs: Four Thousand Weeks. Yep, that’s about how many weeks most people (in industrialized nations) get before they kick the bucket. Much of it is already gone by the time most of us decide to start a business! Mountains of advice and products are designed to increase productivity, and promise a way to get more out of every precious week. But what if this approach is all wrong? What if the key isn’t trying to do more, but in embracing mortality and focusing on what matters? How much do you really need to “get done”…before life is done? It’s a challenging, scary fact to confront. But it’s a fact nonetheless, and being mindful of it can change the way you approach building your business. It’s too easy to get lost in the “to do’s,” as your 4,000 weeks slip by. Get a fresh, more brave perspective on constructing your own life and work. Hear the top takeaways from this eye-opener, and how it might apply to your entrepreneurial journey. Click Play at the top of the page! Show Links Four Thousand Weeks by Oliver Burkeman The post MBA2284 Must Read: Four Thousand Weeks by Oliver Burkeman appeared first on The $100 MBA .
Fri, April 07, 2023
MBA2283 Why You Are Not Getting Any Traction + Free Ride Friday
You’ve launched — but your business just can’t seem to get anywhere. Why? What makes some businesses grow steadily (or suddenly), while others just get stuck on the ol’ hamster wheel? Today, we diagnose the problem. In this episode, we’ll explore what exactly creates that all-important traction, and allows new companies to reach “escape velocity,” a.k.a. the point at which you break through the invisible barrier, and your expenditure of energy isn’t the only thing moving you forward. Y’know…like a rocketship. It’s the difference between pushing the boulder uphill, and simply guiding it while it rolls downhill. Need another analogy? No, you don’t! What you need are actionable strategies to get your new business its first few wins, so success becomes a self-perpetuating cycle. Long story short, it comes down to concentration and focus. Applied strategically and consistently for a certain amount of time, your business will develop some momentum. Then, the fun begins. Click Play at the top of the page! Show Links The $100 MBA Live The post MBA2283 Why You Are Not Getting Any Traction + Free Ride Friday appeared first on The $100 MBA .
Thu, April 06, 2023
MBA2282 Are You Thinking Big Enough?
If you think the sky’s the limit, you’re forgetting what’s beyond the sky. Too often, entrepreneurs are held back not by market forces or competition, but by self-limiting beliefs. So how big can you really go? And how do you define “big” anyway? This episode isn’t a hollow pep talk. It’s about realizing that when you create your own future by starting your own business, you get to decide for yourself what’s possible. With real-world examples, we’ll explain how no matter how small you start, success can compound. This applies to our own business, too. It’s not that you have to set unrealistic goals or risk losing a good thing to shoot for a great thing. But if you stay open to incredible, seriously life-changing possibilities, you’ll ensure that your business doesn’t underachieve. Learn how to think bigger, and why you should. Click Play at the top of the page! Show Links Ramit Sethi Jordan Harbinger WebinarNinja on YouTube Profitwell The post MBA2282 Are You Thinking Big Enough? appeared first on The $100 MBA .
Wed, April 05, 2023
MBA2281 Q&A Wednesday: Is it better to hire full time or part time employees?
For new and small businesses, every cent you spend on employee compensation counts. So are you getting more bang for your buck when you hire part-time, or full-time? The answer — as is often the case in business — depends. It’s Q&A Wednesday, and we’re helping a listener with a growing business spend his payroll dollars wisely. They know they need to build a team in order to reach the next level, but the budget requires some tough choices. Where’s the most value for money? Hint: it has more to do with how the employee works than how much. Learn what factors you should consider when choosing between full and part-time hires. As a company that’s hired both — and had good and bad results both ways — we know what can go right (and wrong) with each. Tune in, hear what’s worked for us, and make the choice that best serves your business. Click Play at the top of the page! The post MBA2281 Q&A Wednesday: Is it better to hire full time or part time employees? appeared first on The $100 MBA .
Tue, April 04, 2023
MBA2280 How to Deal With Everyday Stress in Your Business
Stress is like an anchor. It weighs you down, and holds you back. It does the same to your business, as stress makes you a less effective and efficient leader. So what can you do about it? And by the way, we’re not talking about big stress, like you get in response to a rare crisis or major catastrophe. We’re talking about the basic, everyday stresses that any entrepreneur experiences, no matter how well their business does. It’s simply unavoidable: things will not always go your way. With the stakes high, that means basic stress management isn’t a luxury. It’s a priority. Today, we share the most common forms of everyday business stress — and how to deal with each. Learn what most often induces low-grade stress, and the simple practices that help you get better at navigating it. Developing resilience is like developing strength or stamina or any other ability. You have to put in a little work every day. Fortunately, everyday stress will give you that opportunity. Learn how to take advantage of it, and become a better emotionally equipped entrepreneur. Click Play at the top of the page! Show Links Book Yourself Solid by Michael Port The post MBA2280 How to Deal With Everyday Stress in Your Business appeared first on The $100 MBA .
Mon, April 03, 2023
MBA2279 Extended Interview: Nathan Barry – How to Grow a Self-Funded Software Business to $34 Million and Beyond
If you need proof that a self-funded, bootstrapping startup can make it big — with no special advantages or even extraordinary luck — this is the episode for you. Creator-focused email marketing software ConvertKit is the company. College dropout Nathan Barry is the founder. And his story will erase any doubts you have about your own business potential. Omar and Nathan go way back, to a time before both had achieved real escape velocity with their SaaS products. In today’s extended conversation, they reflect on the journey from there to here, and what allowed Nathan to turn a side project into a multi-million dollar company. From his rural home-schooled childhood to his early exit (for good reasons) from higher education, Nathan learned very early how much our destinies are really within our control. Because of that, he was able to take his own, much shorter path to success. It’s enough to make you wonder why everyone doesn’t cut their own path — until you hear how challenging the independent road can be. Learn how the freedom of entrepreneurship is a double-edged sword, and what it takes to make it on your own. This interview is full of priceless lessons for anyone wondering what’s truly possible. Click Play at the top of the page! Show Links ConvertKit The post MBA2279 Extended Interview: Nathan Barry – How to Grow a Self-Funded Software Business to $34 Million and Beyond appeared first on The $100 MBA .
Fri, March 31, 2023
MBA2278 Why Now is The Best Time To Hire + Free Ride Friday
It’s time to start hiring. Every once in a while, the stars align to make great talent more available and accessible to small businesses. And you don’t need the world’s biggest budget to get the best hires. Sometimes, it’s all about timing. A few forces have come to bear on the jobs market. Yes, unemployment is low — but it’s not in the freefall it’s been in since 2010 or so. Yes, we just went through the “Great Resignation” — but many who resigned didn’t land the job of their dreams (or any job at all). Yes, there’s inflation — but salary really isn’t everything. Today, we explain why this year is a golden moment for picking up new team members. If your company offers the right mix of decent pay, positive culture, flexibility, and work/life balance, there are probably some ace hires out there waiting for someone like you. Whether the jobs market actually contracts in the near term isn’t clear — but there is un-and-under-employed talent out there. Learn how to seize the day, and build the team that’ll take your business to its next level. Click Play at the top of the page! Show Links WebinarNinja WeWorkRemotely LinkedIn Jobs The $100 MBA Live The post MBA2278 Why Now is The Best Time To Hire + Free Ride Friday appeared first on The $100 MBA .
Thu, March 30, 2023
MBA2277 Ideas You Can Steal From Apple
As they say, “Success leaves clues.” And few companies have left more clues behind than Apple — even for small businesses. You don’t have to be a giant to make these moves. You just have to dare. After all, Apple was a startup once, too. Today, we break down a few key things that Apple has always done well. From the way they create their products to the way they market, Apple cut a new path through tech. Their strategies aren’t just for fancy phones, though! No matter what you sell, the bedrock principles that Apple follows apply. There’s no reason not to study what works, and modify it to suit your specific needs. Today, we aim to help you do exactly that. Learn what made Apple such a breakthrough company, and how its approach to entrepreneurship has never stopped working. Whether you’re selling t-shirts, software, or your own skills, you can be the Steve Jobs of your niche (but with your own personality, of course). Click Play at the top of the page! The post MBA2277 Ideas You Can Steal From Apple appeared first on The $100 MBA .
Wed, March 29, 2023
MBA2276 Q&A Wednesday: How do I price my first product?
Setting your first price for your first product can feel…scary. But most new entrepreneurs err on the wrong side of the equation, undervaluing their product or service in a way that can backfire — badly. It’s Q&A Wednesday, and we’ve got a listener with a new software product. But what should it cost? A common misconception is that the lowest price will attract the most customers. However, this strategy isn’t sustainable in the long run, because it limits the revenue you can invest in making your product even more awesome. The question isn’t “What are consumers willing to part with?” It’s “How valuable are the benefits my product provides?” Put a number on that, and don’t sell yourself (or your company) short! Ultimately, setting the right price requires some research and analysis of how much money, time, and effort you’re saving the customer. But just as importantly, it requires the right attitude. Don’t be afraid to charge what you’re worth! Hear our advice, and consider it next time you look at your own price tags. Click Play at the top of the page! Show Links WebinarNinja CourseNinja ProfitWell Extended Interview: Patrick Campbell – Building & Selling a $200 Million Business The post MBA2276 Q&A Wednesday: How do I price my first product? appeared first on The $100 MBA .
Tue, March 28, 2023
MBA2275 5 Sales Strategies That Don’t Scale
A personal touch can set your business apart — even when there’s no chance you’ll be able to do it for everyone. So why do new businesses avoid strategies that don’t scale…even while they’re still small? Sometimes, there’s a such thing as being too efficient, even in business. It’s the inverse of the old saying, “What got you here won’t get you there.” Of course you’ll have to evolve your strategies when your business gets bigger — but while it’s still young, you can afford to go above and beyond, even if it’s just for a few people. …and the results are worth it. Today, we discuss a few things you can do as a small business that don’t multiply well. However, the impact of these meaningful (but highly inefficient) moves can be monumental, and position your company to grow. Worry about scaling when it’s time to scale. While you’re still making a name for yourself, go the extra mile. It’ll pay off, and set you up to worry about how to get “there” when the time is right. Click Play at the top of the page! The post MBA2275 5 Sales Strategies That Don’t Scale appeared first on The $100 MBA .
Mon, March 27, 2023
MBA2274 Extended Interview: Tom Ross – How to Build a Thriving Online Community
Sometimes, it’s not the brand that’s the star of the show — it’s the community. As today’s special guest explains, an intentionally fostered community can be as valuable an asset as your product! Yes, you read that right. When it comes to everything from marketing to your company’s valuation, a well-planned and managed community can be worth its weight in gold. But too many entrepreneurs simply open an online space and then…hope people engage on their own. That won’t do the trick. In this special extended conversation with Tom Ross (founder of DesignCuts and learn.community), learn how to actively cultivate the kind of community that can turbocharge growth, and sustain your business for years to come. Create and protect the space for your audience to truly, collaboratively engage, and they’ll reward you over and over. Click Play at the top of the page! Show Links DesignCuts learn.community The Community Manual by Tom Ross tomross.co WebinarNinja The post MBA2274 Extended Interview: Tom Ross – How to Build a Thriving Online Community appeared first on The $100 MBA .
Fri, March 24, 2023
MBA2273 My Podcasting Recording Setup + Free Ride Friday
Ever wonder how we make your favorite bite-sized business podcast? Wonder no more! Today, we share the exact setup in our home “studio” where we record almost every episode. That’s right — we record this professional-quality podcast at home. And so can you. We’ll share the tools we use to get consistent quality of sound, including how the setup of the room itself affects the recording. You don’t need a full-blown professional studio, or even expensive equipment, to produce a podcast. But you do need to sound professional enough to be taken seriously. Seriously, anyone can copy our setup. We’re asked this question so often, we felt compelled to share the details. Hear what we do to make sure this and every episode sounds crisp, clear, and worth listening to. Then, set up your own recording space for top-notch podcasting. Click Play at the top of the page! Show Links The $100 MBA Business Training Program Porta-Booth AudioTechnica ATR 2100 Audacity The post MBA2273 My Podcasting Recording Setup + Free Ride Friday appeared first on The $100 MBA .
Thu, March 23, 2023
MBA2272 Why It’s So Hard To Fire Someone & How To Do It The Right Way
Firing people is never fun, unless you’re the kind of boss who someone is better off not working for. But firing people is almost inevitable, especially as your team and business grows. Better to be prepared! Today, we take a hard look at this hard — but necessary — task. Besides the obvious cringe-worthiness of taking someone’s living away, firing people is uncomfortable because it’s not just about their failure. If you hired this person, it means you messed up too, miscalculating whether they’d be a good fit. Plus, people tend not to take getting fired very well. That said, you can prepare. You can take an approach to parting ways that’s healthy, respectful, and defensible — even to yourself. It’s your job to put the business first, even over an individual employee who’s not working out. And it’s your right to say goodbye when the time is right. Learn a few strategies for making a difficult conversation a little easier, and a lot more constructive. Click Play at the top of the page! The post MBA2272 Why It’s So Hard To Fire Someone & How To Do It The Right Way appeared first on The $100 MBA .
Wed, March 22, 2023
MBA2271 Q&A Wednesday: I’m stuck! My business is not growing. What do I do?
To borrow a quote from a book title, “What got you here won’t get you there.” It’s normal for new businesses to hit a plateau after a period of initial growth. But how do you…y’know, move past it? It’s Q&A Wednesday, and we’ve got a listener with exactly that problem. Plateaus can happen for any number of reasons. Market saturation, changing consumer preferences, economic downturns, competition — the list goes on. When it happens, get your lab coat on! Because the best thing you can do is experiment. Think of it like starting your business all over again, but with more knowledge. To keep growing and stay competitive, businesses have to be ready to pivot to new ways of earning customers. This means being open to new marketing techniques, exploring new sales channels, and even rethinking products or services. As the business scales, you might have to redesign all kinds of processes or look at new tools. Again, you have to experiment. Ultimately, the key to (continued) success is to be flexible and adaptable. Learn more about all that, and hear our advice — Click Play at the top of the page! The post MBA2271 Q&A Wednesday: I’m stuck! My business is not growing. What do I do? appeared first on The $100 MBA .
Tue, March 21, 2023
MBA2270 Lessons Learned From Silicon Valley Bank’s Failure
Yikes. The collapse of SVB is one of the biggest stories in business, as depositors, investors, and investees react to what can only be described as a full-blown disaster. But what can you learn from it? You don’t have to be in Silicon Valley to take a lesson from all this. We won’t be analyzing the specific causes of SVB’s faceplant. But we will explore how SVB broke some of the most basic rules of business, with predictable results. The same thing can happen to any business that doesn’t actively safeguard their assets — and their market’s trust. Silver lining: SVB gave us a dramatic lesson in what not to do. Learn how to put guardrails in place so that your business (even if it’s much, much smaller than SVB) can avoid stepping on a rake. Take care of the key pillars of your business, but most of all, take care of your reputation as a business that delivers what it promises. Mistakes happen. Failures happen. But they’re only really disasters when we fail to learn from them. Click Play at the top of the page! The post MBA2270 Lessons Learned From Silicon Valley Bank’s Failure appeared first on The $100 MBA .
Mon, March 20, 2023
MBA2269 Bonus Episode: You’re going to love The Hustle Daily Show
Love the Hustle’s email? Now they have a podcast. Break down biz headlines in 10 min – and how it affects you. Plus random fun bits like Bob Ross thing. Fun, informative. Ep about free stuff, and why people go so crazy for it and why it’s a great biz strategy. Here’s a crazy idea: a short daily podcast with valuable lessons and insights about business! And no, we’re not talking about The $100 MBA Show. Today, we’re sharing an episode of The Hustle Daily Show. This podcast from the creators of The Hustle newsletter breaks down the latest big stories in business, and how they might affect you. It’s an excellent way to stay informed, aware of trends, and generally ahead of the curve — all with the smallest possible investment of time. In addition, The Hustle Daily Show does deep-dive episodes on interesting, fun, and downright weird business phenomena, like how it’s impossible (seriously) to buy an original Bob Ross painting, or how one person won the lottery 14 times. Today, we’re sharing The Hustle’s exploration of freebies. From free samples at the farmers’ market to the free articles you get before you hit a paywall, freebies are a powerful business tool — so powerful, in fact, that sometimes they make people a little crazy. Check out this excellent podcast. Click Play at the top of the page! Show Links The Hustle Daily Show The post MBA2269 Bonus Episode: You’re going to love The Hustle Daily Show appeared first on The $100 MBA .
Mon, March 20, 2023
MBA2268 The Business of Japan P4: How I’m Tapping Into a 5.6 Trillion-Dollar Economy
We’ve learned a ton about business in Japan, and how the country offers incredible opportunities for small business (including Western ones). Now, it’s time to take the first concrete steps. So what do we do? Today, we put our Ja-plan into action. We’re making a few small — but important — moves to introduce ourselves and our company to the country. You won’t see a new $100 MBA Show or WebinarNinja headquarters in Tokyo, but we’re making connections and developing ways to offer our content and services to this under-tapped market. We don’t know exactly where this will lead. But in business, the most important part is getting started! Of course, we’ll share how you can take the same steps in your business. Learn how to introduce yourself and your company to a vibrant, potentially underserved market. It’s easier than you might think — Click Play at the top of the page! Show Links LINE The post MBA2268 The Business of Japan P4: How I’m Tapping Into a 5.6 Trillion-Dollar Economy appeared first on The $100 MBA .
Fri, March 17, 2023
MBA2267 Why Blog Comments Are Dead + Free Ride Friday
“What got you here won’t get you there,” as the saying goes. And while a good blog is still a powerful marketing tool, one thing we can finally put to bed forever is the Comments section. Today, we explain why — and what you can do instead. We all remember the early days of blogging, when a lively Comments section could breed an active, engaged community of potential followers or customers. Comments sections were like a million little niche town squares, and helped launch more than a few businesses. Those days are over. Now, the comments section isn’t just useless. It’s downright predatory. In this episode, we’ll explore the downfall of the Comments section, and share how you can leverage great blog content more constructively. Your blog can still be the gateway to a strong, monetizable community. You just have to harness that energy in better ways. Click Play at the top of the page! Show Links The 30-Day Automated Webinar Challenge Circle Bettermode Slack Discord The post MBA2267 Why Blog Comments Are Dead + Free Ride Friday appeared first on The $100 MBA .
Thu, March 16, 2023
MBA2266 Do Gifts Work in Business?
When you buy someone a gift, what does that buy you? Do customers, partners, and others see it as an investment in your relationship, or an unasked-for transaction? Or worse, an attempted bribe? It all depends on how you give. Today, we discuss the art of the business gift. If it’s overly transactional, or impersonal, or simply has the wrong objective behind it, a gift can backfire. But if you do it the right way — which is also the way with the least predictable results — it can lead to incredible things. So how should you give? Based on conversations with an expert in business gift-giving, we’ll explore the “do’s” and “don’ts” of dropping presents on people. Learn how to give tactfully, and what to realistically expect as a result. Click Play at the top of the page! Show Links Giftology by John Ruhlin Dan Martell The post MBA2266 Do Gifts Work in Business? appeared first on The $100 MBA .
Wed, March 15, 2023
MBA2265 Q&A Wednesday: Is a recession a bad time to start a business?
Times are tough. Inflation, continuing supply chain issues, and price gouging are on the rise. Recessions are natural and inevitable — but should you wait them out before starting your own business? Spoiler alert: no. It’s Q&A Wednesday, and we’ve got a listener with a great business idea. But they’re worried about the timing. Is it smart to get into business when businesses (and consumers) are struggling? Is it better to wait a year or more and get started when people are spending more? Again…no. Today, we explain why it’s not only ok to start a business in a recession, it’s smart! Recessions aren’t pretty. But like every crisis, they present unique opportunities. And the longer you wait to start a business, the more time you’ve lost to develop it. We’ll explain in detail in the episode. Click Play at the top of the page! The post MBA2265 Q&A Wednesday: Is a recession a bad time to start a business? appeared first on The $100 MBA .
Tue, March 14, 2023
MBA2264 Why You Need to Fire Your Customers
The customer is always right — except when they’re not. It’s time to stop clinging to customers who aren’t serving your business, just like they’d quit your business if it wasn’t working for them. Seriously. As providers of products and services, we’re often primed to bend over backwards for our customers. But when a customer starts costing you more than they’re making you, a line’s been crossed. Today, we explore what that looks like, and how to know when it’s time to say goodbye. At some point in your business, you will have a customer like this. It’s a simple matter of defining the limits of customer satisfaction. And there are limits! You have to protect your business, your team, and yourself from the kinds of customers that deplete rather than energize you, and who derail your overall mission. Learn how to figure out which customers need “firing,” and don’t lose a second’s sleep over it. Click Play at the top of the page! Show Links Book Yourself Solid by Michael Port The post MBA2264 Why You Need to Fire Your Customers appeared first on The $100 MBA .
Mon, March 13, 2023
MBA2263 The Business of Japan P3: East Meets West- Business at Its Best
We’ve been hanging out in Japan, learning a whole new perspective on business. Now, it’s time to explore how you can get in on the action — by actually doing business with or inside Japan. Yes, this is possible. And it’s a very good idea. Today, we explore various ways non-Japanese businesses have forged ties with Japanese entities and professionals. We’ll also get into digital nomad options in Japan, which has become much more outsider-friendly in the last few years. From infrastructure to supplies to labor to the place itself, Japan is rich with assets you can take advantage of! When the deeply rooted, time-honored cultural and business practices of Japan merge with the Western entrepreneurial spirit, the result can be successful on a global scale. Learn what possibilities Japan might offer you, and how to get started. Click Play at the top of the page! The post MBA2263 The Business of Japan P3: East Meets West- Business at Its Best appeared first on The $100 MBA .
Fri, March 10, 2023
MBA2262 How and Why You Should Always Sell Out + Free Ride Friday
The wrong approach: “I should do my best to make sure there’s always enough of my product/service for everyone who wants to buy it.” The right approach: “I should run out of stuff. Often.” Yes, this is tough to wrap your head around, especially if you’re new to business. But remember that value is defined by one thing: scarcity. That’s why people line up for new Jordans — because there will never be that many of them. Creating scarcity is a tried-and-true way to increase the value of whatever you sell, and the urgency to make a purchase. That said, you should never create scarcity at the expense of trust. In other words, you have to sell out genuinely , not in some falsified or contrived way. Today, we explain how the selling out approach works, why it’s so effective, and how to execute it honestly and ethically. Less is more! Learn how losing a few sales is the best way to gain more sales down the road. Click Play at the top of the page! Show Links The 30-Day Automated Webinar Challenge The post MBA2262 How and Why You Should Always Sell Out + Free Ride Friday appeared first on The $100 MBA .
Thu, March 09, 2023
MBA2261 The 3 Most Effective Sales Funnels
Let’s cut to the chase: what’s the best way to get people to buy your thing? Today, we offer 3 answers, based on our experience. These funnels work best for us — and they might for you, too. We’ll lay out exactly how to build and manage each of these funnels, with our own products as an example. There’s no single “best” funnel for every business. But by studying the way various funnels work — and trying them out for yourself — you can find the one that moves the most of your product or service. It takes a little time, but it’s an investment worth making. Plus, you may not have considered one or more of our “Top 3” before. Learn how these powerful funnels work, and decide which ones are worth experimenting with. Let our experience be your guide — Click Play at the top of the page! Show Links Rippedbody.com Deadline Funnel WebinarNinja ConvertKit Tribe Circle The post MBA2261 The 3 Most Effective Sales Funnels appeared first on The $100 MBA .
Wed, March 08, 2023
MBA2260 Q&A Wednesday: Do I need to brag to be an effective marketer?
You can’t sell your product or service if you can’t sell yourself. Confidence in branding is everything. But does that mean you have to be…full of yourself? Can you persuade without playing the peacock? After all, in a noisy market, the loudest voice often wins. It’s Q&A Wednesday, and we’re helping one listener learn how to market without being a total tool. There is a way to showcase everything that makes you awesome in a way that doesn’t seem egocentric or irritating. In fact, the best marketers do it every day. It’s all about focusing on the audience and what they need, rather than yourself and why you’re a big deal. Learn how to stay on the right side of the line between flexing and inspiring trust and confidence. Let the world see what you have to offer, without offering everyone a heaping helping of your own thirstiness. It can be done — Click Play at the top of the page! Show Links Books by Michael Port How to Teach, Coach, Market, and Sell With WebinarNinja The post MBA2260 Q&A Wednesday: Do I need to brag to be an effective marketer? appeared first on The $100 MBA .
Tue, March 07, 2023
MBA2259 How to Simplify Your Growth to One Number
Goals are hard. A goal, however, is more attainable. So how can you narrow your focus to something big and all-encompassing that’ll have the greatest impact on your business? And should you? It all comes down to a single number. There’s no shortage of business metrics you can track (and no shortage of products and services designed to help you track them). If you’re not careful, you can get lost in a sea of analytics — without actually accomplishing anything meaningful. That’s why it’s critical to pick one, just one , metric that makes the biggest difference. So which number are we talking about? Well, that’s the tricky part. Today, we share examples of the single-number strategy, including from our own business. Once you hear a few real-life cases, you’ll have a better idea of what number you should put your chips on. Click Play at the top of the page! The post MBA2259 How to Simplify Your Growth to One Number appeared first on The $100 MBA .
Mon, March 06, 2023
MBA2258 The Business of Japan P2: The Economy of Kawaii
So how exactly did a cartoon kitten take over the world? And why does Japan consistently produce products that are almost dangerously cute? It’s no accident — it’s a business strategy. Kawaii is a catch-all term for a specific aesthetic, something Japanese businesses purposely cultivate. Loosely translated, it means “cuteness.” But kawaii is no child’s play. It’s a cultural vein that Japanese companies tap into in order to reach their target markets. By understanding what makes people go gaga for Pikachu and Hello Kitty, these businesses give themselves a serious edge — nothing “cute” about it. So what can Western entrepreneurs learn from the kawaii principle? In a word, presentation. Today, we explore the concept of kawaii , how it’s applied in Japanese business, and why the way your product looks and feels can be your greatest marketing asset. That’s not to say you abandon substance! Instead, you learn to embrace the feelings you can induce by presenting your products in certain ways. When you put care, thought, and a deep understanding of your audience into the aesthetic, it speaks louder than any ad can. Learn how to inject a little kawaii into your strategy. Click Play at the top of the page! The post MBA2258 The Business of Japan P2: The Economy of Kawaii appeared first on The $100 MBA .
Fri, March 03, 2023
MBA2257 4 Tech Must-Haves When Working While Traveling + Free Ride Friday
Don’t leave home without these — and we’re not talking about hardware. You can’t put these items in your bag, but if you’re working on the road, each and every one is a potential lifesaver. Not to mention…a trip-saver. Wherever you go, you can’t predict exactly what the situation will be re: Internet, security, and your ability to communicate with the rest of your team. For that reason, it’s important to build in some fail-safes so that whatever happens, you can get the job done from wherever you are. Today, we share the 4 most critical “things,” so to speak, that come on the road with us. This isn’t only applicable to working trips. If you’re a full-time digital nomad, or even if you have a global remote team, this stuff makes your business truly location independent. Find out what we use and why, and start “packing” (again, so to speak) for your next adventure. Click Play at the top of the page! Show Links The 30-Day Automated Webinar Challenge Speedtest by Ookla Express VPN World Time Buddy The post MBA2257 4 Tech Must-Haves When Working While Traveling + Free Ride Friday appeared first on The $100 MBA .
Thu, March 02, 2023
MBA2256 How to Choose a Business Model That Works For You
It’s not as simple as “make stuff, sell stuff.” Of course it can be, but there are other ways to make money on your own. Before you start your first (or next) business, listen to this episode. Our intrepid host Omar has started several businesses in his day. And he’s learned how critical it is to choose the right model — regardless of the industry or niche. These days it’s SaaS (Software as a Service), as in our webinar platform. It’s also course creation and coaching, aka selling content and services. But Omar’s also done everything from affiliate marketing to arbitrage to e-commerce. Along the way, he learned which models are a good fit — and which are not. So which model is right for you? Today, we explore the concept of business models, run through a few examples, and outline a strategy for picking the model that you’ll excel with. You may know what business you want to be in, but it’s crucial to think about how you want to be in it, and where you expect your money to come from. Get into a business that suits your talents and preferences. Click Play at the top of the page! The post MBA2256 How to Choose a Business Model That Works For You appeared first on The $100 MBA .
Wed, March 01, 2023
MBA2255 Q&A Wednesday: Should I create videos for YouTube or Instagram to grow my travel blog?
Writers rule the Internet, but videographers are the gatekeepers. So what’s the best way to use video to support a blog? Today, we weigh the two biggest options: YouTube and the ‘Gram. If you could only focus on one, which is the most effective? It’s Q&A Wednesday, and we’ve got a listener with a travel blog. The good stuff is in the articles, but this savvy blogger knows that people find their way into content via visual media these days. The plan: dump some time and resources into YouTube or Instagram, and funnel the followers to the blog. Each platform has its ups and downs, of course. Today, we break down what you can expect to gain from a following on both of these platforms, and examine which one is most likely to support a blog-based business best. Each platform is built for a certain kind of video content, so it’s best to choose a focus and stick with it. Get the details on what each platform wants from you, and what each can do for you — with a special focus on converting watchers to readers. Click Play at the top of the page! The post MBA2255 Q&A Wednesday: Should I create videos for YouTube or Instagram to grow my travel blog? appeared first on The $100 MBA .
Tue, February 28, 2023
MBA2254 Coaching via Email: The How & Why
When we think coaching, we think live calls. But it’s not the only way. Yes, you can coach via email (you heard that right). Today, we explore why you should, and how it works. It’s really pretty ingenious. Because it’s asynchronous, you can coach people whose schedules don’t align with yours. Because it’s written, you can reach people who aren’t comfortable with live video. Because it’s email, you can keep the whole program focused only on what matters most with greater efficiency. In fact, good ol’ Omar runs an email-based coaching program himself. In this episode, Omar shares what he’s learned as an email coach, and why it’s something every coach should consider. It doesn’t have to replace other kinds of coaching; it can simply be a powerful supplement. But the bang for your buck (in both directions) is undeniable. Learn what the advantages of email coaching are, and how to build your own program. Click Play at the top of the page! Show Links Mission Control The post MBA2254 Coaching via Email: The How & Why appeared first on The $100 MBA .
Mon, February 27, 2023
MBA2253 The Business of Japan P1: Why Japan Is So Good at Business
Japan does business differently. Today kicks off a 4-part series on the Japanese approach to everything from product development to customer service — and why it all just…works. We begin with Part 1, an exploration of the cultural attitudes and values that position Japanese entrepreneurs to succeed wildly. …and no, you don’t have to be Japanese to do some of this yourself. It’s all rooted in a different notion of what “success” actually means. For Westerners, the endgame is the primary focus, and everything you do on your way is a means to an end. But in Japan, the means is just as important — perhaps more so — than the end. How does that translate into better business? Because consistency in your day-to-day efforts adds up over time, to something more than the sum of its parts. Join us as Omar travels the Land of the Rising Sun, and shares the lessons he’s picking up along the way. Click Play at the top of the page! The post MBA2253 The Business of Japan P1: Why Japan Is So Good at Business appeared first on The $100 MBA .
Fri, February 24, 2023
MBA2252 4 Ways to Increase Your Email Open Rates in 2023 + Free Ride Friday
The best email campaign in the world won’t help your business if no one reads it. So how can you make sure people actually see what you’re saying (without misleading subject lines, that is)? Today, we offer a few very specific answers. In both of our businesses, we’ve had ups and downs in our open rates. Along the way, we’ve discovered some moves that work. In this episode, we’ll share 4 things that reliably moved the needle for us. The best part? It’s not the elaborate or overly technical stuff that does the trick. It’s the simple, best-practice, tried-and-true methods that get results. From copywriting without sounding like a copywriter, to basic list hygiene, to storytelling, you don’t need a PhD in email to be heard. Learn what you can do to get real, useful engagement with your emails — and watch your leads and sales grow as a result. Click Play at the top of the page! Show Links The 30-Day Automated Webinar Challenge The post MBA2252 4 Ways to Increase Your Email Open Rates in 2023 + Free Ride Friday appeared first on The $100 MBA .
Thu, February 23, 2023
MBA2251 How Much Can You Earn on YouTube in 2023?
YouTube: it’s one heckuva revenue-generator for anyone making video content. But how much can you really expect to bring in? And how can you optimize your approach to earn the most? Today, we unpack how to monetize your YouTube channel. Yes, we’ll discuss the ad revenue model — but it’s not the only way to get paid for YouTubing. In this episode, we’ll explore a few ways to turn videos into profit, and how some of the best YouTubers out there make their living. We’ll dive deep into exactly how popular your videos need to be before they can really generate income, and why YouTube is such a gold mine, especially compared to other content platforms like blogs and social media. …assuming, of course, that you’re doing it right. We did the research, you get the strategies. Learn how to approach YouTube with profit in mind, and get the most out of the content you put so much work into. Click Play at the top of the page! The post MBA2251 How Much Can You Earn on YouTube in 2023? appeared first on The $100 MBA .
Wed, February 22, 2023
MBA2250 Q&A Wednesday: How many support messages is too many for one team member?
Customer Support should never be a secondary concern — it’s a selling point, and key to fighting churn. But a listener wants to know: how much Support can you expect your team to offer? It’s Q&A Wednesday, and our listener has more Support requests than the current (single) Support agent can handle. Is it because there are more requests than any one person can deal with? Or is it because this one person isn’t measuring up? And how the heck can you tell, either way? Fortunately, we’ve got a lot of experience in this arena. We’ve always prioritized Support in our own software company. It was our theory from the start that quickly resolving hiccups would create more customer loyalty than anything else. Today, we discuss what can reasonably be expected of a Customer Support agent, how to measure their performance, and what to do if someone on the team isn’t making the grade. We share a formula for calculating the number of requests or tickets each agent should be able to tackle in a day, and offer remedial actions you can take before looking for a replacement. Learn how to make your Support Team one of your most valuable assets — Click Play at the top of the page ! The post MBA2250 Q&A Wednesday: How many support messages is too many for one team member? appeared first on The $100 MBA .
Tue, February 21, 2023
MBA2249 How to Sell More Products Passively with a Deadline Funnel
Urgency sells. But nothing turns people off like fake urgency (y’know, like those furniture stores that’ve been “going out of business” for the last 20 years). So how can you get folks to “buy now” without sounding full of it? The answer: deadline funnels. Deadline funnels are an automated way to create individualized timed special offers — emphasis on “timed.” The lead engages with your content, and the clock starts ticking. If they don’t buy…they really do miss out on the offer. At best, it helps you make a sale, and gets your new customer the best deal. At worst, it shows your audience that “last chance” really means “last chance.” Today, we discuss what deadline funnels are, how they work, and what tools help you set them up. We’ll share examples from our own business — which has benefited immensely from deadline funnels. Learn all you need to know about this incredible sales strategy. Click Play at the top of the page ! Show Links Deadline Funnel The post MBA2249 How to Sell More Products Passively with a Deadline Funnel appeared first on The $100 MBA .
Mon, February 20, 2023
MBA2248 Extended Interview: Bradley T. Morris – How to Build a Business That You Love
Don’t settle for success. Build a business you’re over the moon about! Today, we sit down with someone who did exactly that: Majik Media’s Bradley T. Morris. Bradley built the life of his dreams — which mostly involves adventures, night golf, and co-creating products with his 6-year-old son — by staying true to what really made him tick (and ditching the rest). He even gave up social media, just because it’s not a good vibe. And that decision has in no way harmed his considerable success. In this episode, Bradley joins Omar for a good long talk about prioritizing what matters, and building your business around that. It may seem idealistic, but Bradley’s experience demonstrates that if you’re sincere in what you’re trying to create, the right people will pay for it. Take some life and business lessons from a serial entrepreneur who’s doing things his own way. Then ask yourself: what’s your own way? Have the courage to answer honestly, and nothing can stop you. Click Play at the top of the page! Show Links Majik Kids Majik Media The post MBA2248 Extended Interview: Bradley T. Morris – How to Build a Business That You Love appeared first on The $100 MBA .
Fri, February 17, 2023
MBA2247 Should You Build a Business to Sell or a Lifestyle Business? + Free Ride Friday
Is your business a lifetime commitment — or a way out? Today we explore the difference between “lifestyle” businesses and businesses designed for (eventual) sale. Which one are you building? Thing is, you need to answer that question, like yesterday. Because the way you build and run your business will differ wildly depending on what your endgame is. “Lifestyle” businesses are all yours. You’re going to do it for as long as possible, maybe for the rest of your working life. Because of that, you don’t have to do anything with an eventual sale (or the eventual buyers) in mind. But if you’re dreaming of a nice exit, you need to make sure your business is something you can market. That means everything from ensuring there’s more room to grow, to making sure the branding, processes, and systems don’t depend too much on…well, you. Are you building a business to have money, or a job you love? All things come to an end, and it’s never too soon to start thinking about how your time with your business wraps up. Click Play at the top of the page! Show Links The 30-Day Automated Webinar Challenge The post MBA2247 Should You Build a Business to Sell or a Lifestyle Business? + Free Ride Friday appeared first on The $100 MBA .
Thu, February 16, 2023
MBA2246 Why You Need to Start Saving Cash In Your Business
Recession anyone? Sooner or later, a rainy day comes. But with a little planning ahead, you can thrive in the rain. Today, we explain how the current economic moment is the perfect example of why you need a war chest. When the economy slows and interest rates rise, it becomes much more expensive to borrow the cash you need to invest in your business…unless you borrow it from yourself, that is. And while you’re not likely to have pockets as deep as the bank’s, you might be surprised at what you can save. It’s all about making saving a consistent habit. Today, we explain how utterly necessary a substantial savings account is for an independent business. We’ll also share tips on how to make saving easier, by building it into your whole business model. This way, you can ride out a recession with less financial damage to your bottom line. Learn why it’s time to start saving — and how to do so effectively. Click Play at the top of the page! Show Links WebinarNinja Affiliate Program The post MBA2246 Why You Need to Start Saving Cash In Your Business appeared first on The $100 MBA .
Wed, February 15, 2023
MBA2245 Q&A Wednesday: How do you spend less time on social media?
Are you using social media, or is it using you? Today, we share tried-and-true strategies for using these addictive platforms strategically — not mindlessly. Facebook, Insta, and the rest can be incredibly valuable tools. But they don’t exist to serve your business. They exist to serve their own. If you’re not careful, you can end up investing your time and energy into something that benefits Zuckerberg and Musk more than it benefits you. It’s Q&A Wednesday, and one of our listeners has seen the light. They know that social media is sucking them in on a daily basis. But quitting it altogether wouldn’t be good business. So what’s an easily-distracted entrepreneur to do? You don’t have to give up social media to avoid its pitfalls. In this episode, you’ll learn a few simple tricks that allow you to do your marketing, reach your audience, and get back to the real world. We also share tools that make it easier. Think of social media like fire: undeniably beneficial, but dangerous if it gets out of control. Learn how to manage it effectively — Click Play at the top of the page! Show Links MeetEdgar Buffer Sociamonials News Feed Eradicator The post MBA2245 Q&A Wednesday: How do you spend less time on social media? appeared first on The $100 MBA .
Tue, February 14, 2023
MBA2244 How to Know It’s Time to Upgrade Your Team
Nothing stays the same forever — not if it’s going to grow. That’s true for your team, too. If your team isn’t getting better, it’s stagnating. Which means your business is stagnating. Which means your business is dying. So how do you stop this from happening? How do you keep your team out of a rut? At some point, you’ll probably have to replace some people. You can’t let fear of change (or potential confrontation) stop you from helping your business thrive. But here’s the good news: sometimes you can “replace” someone with themselves — if they’re willing to evolve. Today, we share a little exercise that will help you see who’s truly making the grade for your business. Once you’re clear on who makes the cut and who doesn’t, it’s time to take the necessary steps to bring everyone up to scratch. You can’t always predict who will grow with your company, but one thing is for sure: stasis is never good for business. Learn how to see what needs changing. Click Play at the top of the page! The post MBA2244 How to Know It’s Time to Upgrade Your Team appeared first on The $100 MBA .
Mon, February 13, 2023
MBA2243 Guest Teacher – Stephen Key – How to Bring an Idea to Market Without Starting a Business.
You have a great idea for a product. But you don’t have the time, resources, or know-how to bring it to life. No problem. Today’s guest teacher, Stephen Key, knows all there is to know about “open innovation” — allowing other companies to license your idea and bring it to market. They take the risk. They do the work. You reap the benefits. It’s a win-win! Of course, you have to do some legwork first. In this episode, Stephen will walk you through the process of securing the rights to your idea, and shopping it around to the right kinds of companies. We always preach that execution is just as important as ideas. But with open innovation, you can outsource the execution in just a few steps. If you’re busy with another business, or simply don’t have the option of bringing your idea to market, this might be the best alternative. There’s one way to find out: learn how the process works, and see if your big idea is a good fit. Click Play at the top of the page! Show Links inventRight $100 MBA Power Packs The post MBA2243 Guest Teacher – Stephen Key – How to Bring an Idea to Market Without Starting a Business. appeared first on The $100 MBA .
Fri, February 10, 2023
MBA2242 How to Use Your Competition In Your Marketing + Free Ride Friday
Competition is a good thing — if you know how to use it. We often think it’d be great to be the only one selling what we’re selling. But if that were true, it wouldn’t be an awesome sign re: consumer demand. So instead of being afraid of the competition, let’s turn it to our advantage! In this episode, we’ll share a few ways. With examples from famous brands and our own businesses, we’ll explore how companies that are willing to stand side-by-side with the alternatives win. The key is to understand that a competitor is something invaluable for marketing: a basis of comparison. Your job is simply to make that comparison an informative (and favorable) one. Learn how different brands have done wonders for their sales by shining a light on what customers could buy instead. When you believe in your product — and more appropriately, your product’s market fit — the truth will set you free. Click Play at the top of the page! Show Links The Automated Webinar Challenge The post MBA2242 How to Use Your Competition In Your Marketing + Free Ride Friday appeared first on The $100 MBA .
Thu, February 09, 2023
MBA2241 Why Three is The Magic Number in Business
Sometimes the simplest tricks have the most dramatic results. Case in point: The Rule of 3. Human brain psychology 101 teaches us that people are selective about what goes into their memories. If it’s not easily understandable, digestible, and recallable, our brains won’t make space for it. But with the right structure and rhythm, almost anything can find a place on the “top shelf” of our minds. That includes marketing and sales material. Today, we explore how dividing things — everything, really — into threes is an almost magic hack for getting better results from marketing and sales assets. We’ll explain how it works, why it works, and how we use it. For an example, look how many times we did it in this podcast summary. Go ahead, we’ll wait… Learn how to apply the magic number to any business asset, from copy and content to ads and offers. It’s the best way to get (clear) information into your audience’s heads, and keep it there long enough to inspire action. Click Play at the top of the page! Show Links CourseNinja The post MBA2241 Why Three is The Magic Number in Business appeared first on The $100 MBA .
Wed, February 08, 2023
MBA2240 Q&A Wednesday: Should I offer an unlimited paid leave policy for my team?
How much time off is too much? Or is there any such thing as too much? In an era of high employment and the ‘Great Resignation,’ it can be tough to make your company the place to be for the most talented and dedicated employees. One benefit some startups have tried sounds a little extreme, but it’s a thing: unlimited leave. The question: does that really work out? It’s Q&A Wednesday, and we’ve got a listener with a small software startup who wants to scale up. They’re considering a no-limits time-off policy, but they’re hesitant. Will anyone show up to work? Will this attract the best, or the laziest? Will the current team slap permanent “brb” signs on their desks? As it turns out, the downside of unlimited leave isn’t what you’d expect. In fact, it’s kinda the opposite. Today, we explore how this controversial policy has worked out for other companies. Plus, we’ll share our own leave policy, and how we arrived at it. Click Play at the top of the page! The post MBA2240 Q&A Wednesday: Should I offer an unlimited paid leave policy for my team? appeared first on The $100 MBA .
Tue, February 07, 2023
MBA2239 5 Mistakes To Avoid When Running Live Events in 2023
Live events are back — but that doesn’t mean things are exactly the way they used to be. From a small meetup to a major conference, the way you plan and execute a live event might need some adjusting. Attitudes, expectations, and realities have changed drastically in the last few years. As in all things business, those who fail to evolve get left behind. Today, we’ll explore 5 things that can totally derail your next live event, if you’re not careful to avoid them. We’ll explain what’s changed and why, how potential attendees have different standards now, and how to host an event that actually gets the results you want. Throw out the old playbook, and break out your notebook. It’s time to plan events for the new context, so that everyone who attends walks away with the value they came for — and you walk away with greater authority and credibility, along with the gratitude of your audience. Click Play at the top of the page! The post MBA2239 5 Mistakes To Avoid When Running Live Events in 2023 appeared first on The $100 MBA .
Mon, February 06, 2023
MBA2238 Guest Teacher – Alvin Poh – How to hire the right people in order to scale up your business
Fact: No matter what you do, you will never scale your business. Your team will. That’s what scaling is: growing your business beyond what any one person can accomplish on their own. Which means that one of the most important keys to scaling is assembling the right crew. Today’s guest teacher knows a thing or two about that. In fact, he scaled his way up from solopreneurship to a team of over a hundred — and a $30 million ext. Today, Alvin Poh is here to explain how he built the team that took his company from startup to scale-up and beyond. In this episode, Poh will share his “MMA” framework for building your dream team. He’ll share what many businesses get wrong about the team-building process, and what you can do to make sure you’re creating a culture that brings out the best in every employee. Learn what it really takes to get to the next level, in the only way that really works: together. Click Play at the top of the page ! Show Links Super Scaling Team Mastery Playbook The post MBA2238 Guest Teacher – Alvin Poh – How to hire the right people in order to scale up your business appeared first on The $100 MBA .
Fri, February 03, 2023
MBA2237 How Make 10K a Month with Live Courses + Free Ride Friday
There are lots of ways to share what you know. But one is the most complete, comprehensive, and effective: live courses. They’re the closest thing to teaching someone in person. More intimate than a blog post or YouTube video, more in-depth than a webinar, the live course is the ultimate way to sell your unique knowledge and experience. Today, we’ll explain how that’s easily worth $10k per month. We’ll share the three basic steps to creating, marketing, and selling a killer live course. If you’re intimidated by the thought — don’t be! You might be surprised how easy it is, especially with one particular tool we’ll discuss. Plus, we’ll explain why live courses get better results (and are therefore worth more) than other modes of online teaching and training. If you’re thinking about monetizing your knowledge with a live course, start with this episode. Get the overview of how you can pull it off, plus find out where to get even more in-depth training — with us! Click Play at the top of the page! Show Links Workshop: How to Earn $10k/Month With Live Courses The post MBA2237 How Make 10K a Month with Live Courses + Free Ride Friday appeared first on The $100 MBA .
Thu, February 02, 2023
MBA2236 The Truth About Business Success You Don’t Want To Hear
It’s not that you won’t like it. It’s that you might find it confusing, or hard to believe. But it’s true. Also — despite being an answer of sorts — it raises some questions. But if you implement this one very basic principle, you’ll see results. We have. Other entrepreneurs we’ve worked with and coached have. But it can take time. This isn’t some ancient secret or a newfangled “hack” sweeping the Internet. It’s basic, bare-bones, tried-and-true business reality. It’s worked for everyone from the first street vendor to the kings of Silicon Valley. And it requires you to embrace one of our favorite maxims: “simple” doesn’t mean “easy.” And yes, this truth is true no matter what kind of business or market you’re in. Curious yet? Tune in, and hear this extremely straightforward (and extremely valuable) bit of wisdom. But remember: understanding it is one thing. But like everything in business, the key is execution. Click Play at the top of the page ! The post MBA2236 The Truth About Business Success You Don’t Want To Hear appeared first on The $100 MBA .
Wed, February 01, 2023
MBA2235 Q&A Wednesday: Can I monetize my podcast that only has 500 listeners an episode?
Success isn’t a matter of size. In fact, you can make a decent profit with even a small audience — if you know how to monetize it. It’s Q&A Wednesday, and we’re helping a fellow podcaster figure out how to generate revenue. Our listener has their own podcast audience of about 500. Not massive, but not anything to sneeze at either. Is that a big enough crowd to attract some podcast sponsors? If not, then what? Today, we’ll explore how even the most niche audience can be a gold mine. We’ll discuss different ways to monetize a podcast, including (but definitely not limited to) scoring sponsorships. Wherever even a small number of people are consistently showing up for your expertise, there’s opportunity. Learn how even a modest following can be the foundation of a great business. If 500 people consistently want to hear what you have to say, you know something worth paying for. Click Play at the top of the page! Show Links WebinarNinja The post MBA2235 Q&A Wednesday: Can I monetize my podcast that only has 500 listeners an episode? appeared first on The $100 MBA .
Tue, January 31, 2023
MBA2234 5 Steps to Launching a YouTube Channel 2023
YouTube: it’s the top platform for online content consumption, by a mile. With millions of eyeballs watching countless hours of video each day, entrepreneurs are scrambling to establish a YouTube presence. And for good reason — with so many potential customers on the platform, the potential for reaching your target audience and building a strong brand is huge. But with so much competition, it can be tough to stand out. That’s why on today’s episode, we’re diving deep into the world of YouTube, and giving you the tools you need to launch your channel and build a loyal following. From finding your niche, to creating content that resonates with your potential leads, we’ve got you covered. Plus, you’ll hear real-world examples of entrepreneurs who’ve nailed it. If you’re thinking of starting your own YouTube channel, this episode is a must-listen. We’ll give you the tips, tricks, and strategies you need to make your channel a success. Tune in, and let’s start building your YouTube empire! Click Play at the top of the page! Show Links Canva YouTube for Bloggers WebinarNinja YouTube The post MBA2234 5 Steps to Launching a YouTube Channel 2023 appeared first on The $100 MBA .
Mon, January 30, 2023
MBA2233 Must Read: Expert Secrets by Russell Brunson
Not everything in every “Must Read” is a…must. But that doesn’t mean you can’t learn something valuable from it. Today we tackle Expert Secrets by one of the most influential personalities in entrepreneurship: Russell Brunson. In this book, Brunson teaches you how to position yourself as an expert in your field and build a strong following. It’s a comprehensive guide to creating a “tribe,” and turning expertise into revenue. We liked most of it. The rest of it was still worth reading! Brunson’s hard-won expertise as an authority-builder and knowledge-monetizer is unquestionable. And while Omar has a different (but equally hard-won) philosophy around generating sales, it’s more a matter of preference than “right” or “wrong.” Hear what makes this book worth your time, which bits we filed under “meh,” and you can benefit from a renowned thought leader’s wisdom. Click Play at the top of the page! Show Links Expert Secrets by Russell Brunson The post MBA2233 Must Read: Expert Secrets by Russell Brunson appeared first on The $100 MBA .
Fri, January 27, 2023
MBA2232 How to Create An Email Offer + Free Ride Friday
You have a product. You have an email list. What now? A simple “Hey [name], this thing is for sale” won’t do the trick. To get results from email campaigns, you need to do more than just sell. You need to engage. Today, we share the ingredients for an effective email campaign — based on months of research and our years of experience. These are the tactics and strategies that have worked for us. It’s a dense episode, but here’s the short version: your emails have to be valuable in and of themselves. Obviously, there are more details to that. Before your next launch or sales event, break out the notepad and give this guide a listen. You can use your email list to connect with and convert customers, all without making anyone feel spammed. It’s just a matter of communication. Click Play at the top of the page ! Show Links EasyCourse Storytelling Tactics This Book Will Teach You How to Write Better by Neville Medhora Never Split the Difference by Chris Voss The post MBA2232 How to Create An Email Offer + Free Ride Friday appeared first on The $100 MBA .
Thu, January 26, 2023
MBA2231 How to Increase Your Profit Margins without Upsetting Customers
When profit margins are thin, your business isn’t safe. Yet even when we know the numbers aren’t good, entrepreneurs are often afraid to do what it takes to get deeper into the black. That’s because we don’t realize something important: your profits don’t have to come at the expense of your customers. You can always increase the distance between what you spend and what you bring in — without alienating anyone. Today, we discuss how. In this episode, we’ll share how widening profit margins isn’t simply about charging more. With a little creativity, you can find ways to get more out of your existing business. A well-rounded business can always create value. And value creates profit. If your margins are looking a little skinny, this is the episode for you. Click Play at the top of the page ! Show Links CourseNinja The post MBA2231 How to Increase Your Profit Margins without Upsetting Customers appeared first on The $100 MBA .
Wed, January 25, 2023
MBA2230 Q&A Wednesday: How can I be a more interesting personality for my brand?
More and more, what you sell isn’t the only thing you’re selling. You’re also selling you . People gravitate to brands they can identify with — which usually means brands associated with people they identify with. Sometimes, it’s sponsors or their fellow customers. But just as often, it’s the founder. But what if you’re not much of a…personality? The short answer is: you are, even if you think you’re not. Today, we help a fellow entrepreneur who knows they have to personify their brand, but isn’t confident the audience will love who they see. But of course, that’s all a matter of perspective. The key is to find ways to share yourself effectively — even if it means getting a little uncomfortable. In fact, by putting yourself in uncomfortable and unfamiliar situations, you’ll become even more interesting than you already are! In this episode, we’ll discuss a variety of ways to crack open the shell of your personality, and let it shine. Best of all, this does not mean being fake or creating a false persona. It’s all about embracing and sharing the value that is you. Click Play at the top of the page ! The post MBA2230 Q&A Wednesday: How can I be a more interesting personality for my brand? appeared first on The $100 MBA .
Tue, January 24, 2023
MBA2229 How To Get Your First 1,000 Email Subscribers
The first hill tends to be the steepest. …or at least it can feel that way. When it comes to assembling a solid email list, getting from nothing to something can seem daunting. But with a few simple tactics, you can build that foundation. The best part? One thousand subscribers is enough to generate a full-time income, depending on what you sell. So doing some extra work in the beginning is a no-brainer investment into the future of your business. A little sweat now creates momentum that can pay off later. So how is it done? What are the moves? That’s what today’s episode is all about. We’ll share a few accessible, cost-effective ways to rake in those email addresses. Then, it’s up to you to convert. For all the power of other marketing channels, email remains King. You just have to give yourself a solid launchpad. Click Play at the top of the page! The post MBA2229 How To Get Your First 1,000 Email Subscribers appeared first on The $100 MBA .
Mon, January 23, 2023
MBA2228 Extended Interview: Dan Martell – How to Buy Back Your Time
For entrepreneurs (and humans in general), nothing is more valuable than time. But too often, we trade our time for money — or the promise of money. Entrepreneurs especially feel like your level of success is directly aligned to how much time you spend working. This. Is. False. In fact, the best thing you can do for your company and yourself is to take back as much time as possible. Omar learned this from his former business coach, SaaS-scaling legend Dan Martell. Today, Omar and Dan sit down to discuss why trading money for time is actually the best strategy for growing and scaling a business to its full potential. It also doesn’t hurt that having more time makes you healthier and happier, too. Hear this extended conversation between teacher and student, and learn why time isn’t the price of entrepreneurship — it’s the reward. Click Play at the top of the page! Show Links Buy Back Your Time by Dan Martel SaaS Academy The post MBA2228 Extended Interview: Dan Martell – How to Buy Back Your Time appeared first on The $100 MBA .
Fri, January 20, 2023
MBA2227 How to Hold Yourself Accountable + Free Ride Friday
As a general rule, people don’t do what they don’t want to do. …even when they should. It’s not that we’re lazy, or not committed. It’s that we fail to proactively strategize, to paint ourselves into the corners where we’re forced to follow through on our goals. It sounds simple. But then…why don’t we all do it? Today, we’ll share a few tried-and-true ways to set yourself up for success. By employing some external factors in addition to your internal discipline, you can hit the “sweet spot” of pushing yourself while being pushed *just enough* by forces outside your control. If you don’t manage the forces outside your control, and enlist them in keeping you on track, they’ll come for you anyway — and you won’t like the results. Hear our simple strategies, and see what you can do about being a better boss to yourself. Click Play at the top of the page! Show Links Easycourse The post MBA2227 How to Hold Yourself Accountable + Free Ride Friday appeared first on The $100 MBA .
Thu, January 19, 2023
MBA2226 Why You Can’t Get Everything Done
Overwhelmed? The problem might not be you. There’s an entire industry of content, influence, and promises regarding productivity. But what if that’s tackling the problem backwards? What if maximizing your ability to blast through ToDo lists is missing a key element? We think that’s the case. Today, Omar shares a straightforward but potentially game-changing “secret” to productivity. But really, it’s not so secret at all. It’s an application of good ol’ Occam’s razor: the principle that the simplest explanation for a problem is usually the correct one. Hear why you’re probably having trouble getting it all accomplished — and why you really shouldn’t beat yourself up about it. Click Play at the top of the page! Show Links Four Thousand Weeks The post MBA2226 Why You Can’t Get Everything Done appeared first on The $100 MBA .
Wed, January 18, 2023
MBA2225 Q&A Wednesday: Help! I’m an introvert in Fiji. How do I make connections?
Online entrepreneurship is perfect for creative introverts. You get to work by yourself, limit distractions, and subtract the anxiety that comes with office politics and social drama. …but that approach can leave you isolated, personally and professionally. It’s Q&A Wednesday, and we’ve got a listener who’s living the ideal introvert lifestyle: a blogger based in Fiji. How can you beat that? But like many introverts discover, the cost of not having a network can be high. No entrepreneur is an island — even if you live on a beautiful one. So what’s a talented loner to do? Today, we share a few ways anyone — even the most introverted — can safely, confidently put themselves out there and make some connections. From online networking to getting to know people IRL, there’s always a way to introduce yourself. Learn how to make the social effort necessary to create a network, and make the effort count. Click Play at the top of the page! Show Links Jordan Harbinger Podcast Meetup Eventbrite The post MBA2225 Q&A Wednesday: Help! I’m an introvert in Fiji. How do I make connections? appeared first on The $100 MBA .
Tue, January 17, 2023
MBA2224 How To Hold Your Team Members Accountable
They seemed great when you hired them. But then… Why do some employees fail to measure up? Often, we think it’s because something is wrong with our hiring process. But realistically, it’s more likely to be what happens after the hire. Today, we discuss how to set and maintain expectations for employees in a constructive way. That doesn’t mean being heavy-handed, authoritarian, or micro-managing. It means communicating and following through on exactly what you need from them. We’ll share exactly how we keep our team up to snuff, mostly by defining “snuff” clearly and helping them correct course when necessary. The good news is that pretty much everyone wants to do a good job. But it’s on the founders to show them how. Learn from our experience. Discover why some team members flake after a while, and why better management — not better employees — is the answer. Click Play at the top of the page! The post MBA2224 How To Hold Your Team Members Accountable appeared first on The $100 MBA .
Mon, January 16, 2023
MBA2223 Guest Teacher – Gen Furukawa – How to Increase Sales & Personalize Your Marketing with an eCommerce Quiz
The more specific your marketing is to your leads, the better it’ll work. Hence, quizzes. Gen Furukawa is the cofounder of Prehook, a company that helps ecommerce businesses create interactive quiz funnels to drive leads and sales. By engaging with website visitors in a 2-way conversation, you can gather the data that makes marketing more personal. And of course, more personal means more effective. In this guest lesson, Gen will explain exactly how quizzes super-charge sales. But just as importantly, he’ll share how quizzes gather “zero-party data” — the perfect alternative to data from outside platforms like Facebook or Google. Form your own relationship with website visitors, whether it’s for ecommerce or another kind of product. Best of all, do it without relying on the increasingly controversial (and increasingly less effective) method of paying outside data-farmers. Click Play at the top of the page! Show Links Prehook Cart Overflow Typeform The post MBA2223 Guest Teacher – Gen Furukawa – How to Increase Sales & Personalize Your Marketing with an eCommerce Quiz appeared first on The $100 MBA .
Fri, January 13, 2023
MBA2222 Does Your Morning Routine Matter? + Free Ride Friday
The influencers agree: the key to success is tackling the day like it just ran off with your grandma’s purse. …but is it really? The high-powered morning routine is the latest craze, and one of the hottest topics of content on life and business optimization. But today, we dare to ask: does it even make a difference? Will your business thrive if you never miss your morning journaling/meditation/powerlifting/cold plunge session? Our answer might surprise you. Explore what really moves the needles of success, and what role the things you do before breakfast actually plays in your business growth. Take a moment to question the conventional wisdom with us, consider our answer, and formulate your own. Click Play at the top of the page! Show Links EasyCourse The post MBA2222 Does Your Morning Routine Matter? + Free Ride Friday appeared first on The $100 MBA .
Thu, January 12, 2023
MBA2221 Is it Time For a Change?
Feeling stuck in your business? That’s not to say you’re not doing ok financially. But every so often, a business can lose the…magic. You feel bored, unmotivated, maybe even depressed. You go through the motions, joylessly. Running your business has become the thing that you became an entrepreneur to escape: just another job. You’re not alone, and you’re probably fine. In fact, your business is probably fine. In our experience (and others’), we have these feelings because we’ve hit a personal plateau — a mental, emotional, even spiritual rut. Before you decide to do something drastic, like sell the business, take a step back and listen to this episode. Today, we’ll discuss the reasons we lose love for our creations, and how to approach the problem from an unexpected angle. We’ll share a list of ways you can shake things up, get out of your head, and determine once and for all if you really need a new start. Get excited to run your business again. Alter your course without going off the rails. Click Play at the top of the page! The post MBA2221 Is it Time For a Change? appeared first on The $100 MBA .
Wed, January 11, 2023
MBA2220 Q&A Wednesday: Should I extend my refund policy from 30 to 90 days?
How long is too long to request a refund? It’s an important question, especially for small businesses. To grow, you have to be able to rely on steady, predictable revenue. And revenue that suddenly reverses can throw your metrics out of whack. But on the other hand… Risk reversal is one of the most powerful selling tools you have. When customers feel like they’re truly guaranteed satisfaction, you earn trust. And trust means sales. Every day a customer knows they can change their mind equals a little peace of mind. It’s Q&A Wednesday, and we’ve got a listener who sells online courses with a 30-day guarantee. But is that enough? More importantly, would pushing it to 60 or 90 days be a net positive for the business, or a risk that’s just not worth taking? Hear our advice, and ask yourself if it’s time to give your customers a little more leeway. Click Play at the top of the page! The post MBA2220 Q&A Wednesday: Should I extend my refund policy from 30 to 90 days? appeared first on The $100 MBA .
Tue, January 10, 2023
MBA2219 My 5 Business Predictions for 2023
2022 was…something alright. So what fresh challenges and opportunities can we expect this year? We’ve got a few (educated) guesses. Today, Omar shares what’s most likely to define 2023, based on his borderline-obsessive reflection and study of small business trends. From post-COVID adjustments to workplace culture to the surprise advantages most people will miss, these predictions can keep you ahead of the curve. They might not all pan out — but the smart money says at least some of them will. Take a good long look down the road, and see if you can adjust your expectations and strategies to meet what’s (probably) coming. We’ll explain what’s likely to happen, why it’s likely, and how to make sure you’re ready to capitalize. Click Play at the top of the page! The post MBA2219 My 5 Business Predictions for 2023 appeared first on The $100 MBA .
Mon, January 09, 2023
MBA2218 Must Read: Monsters and How to Tame Them by Kevin Hart
We all have monsters. Maybe you call them “demons,” or just plain old insecurities. Whatever the name, they’re the things that make us make poor decisions out of fear, doubt, or simple habit. Today, we review a book from someone who’s had to face their monsters down. And somehow, it’s…hilarious. Leave it to Kevin Hart, the comedian who survived a serious accident and came out a little wiser — but no less funny. In Monsters and How to Tame Them , Hart puts a name to common reasons we fail ourselves (e.g., the Approval Monster, Comparison Monster, etc.), and shares how he managed to put those little suckers in their place. Join us for a review of this excellent read, and Omar’s personal experience with the syndromes Hart identifies. Don’t let the monsters take the wheel! Click Play at the top of the page! Show Links Monsters and How to Tame Them by Kevin Hart (Audible Exclusive) The post MBA2218 Must Read: Monsters and How to Tame Them by Kevin Hart appeared first on The $100 MBA .
Fri, January 06, 2023
MBA2217 How to Spend Less on High Quality Traffic + Free Ride Friday
So you need traffic…but you don’t have much cash to throw around. No problem! As a lean startup, we regularly experiment with low-to-no-cost ways of driving consumers to our website. Today, we share a few we’ve heard about, researched, and even tried ourselves. Always remember that paid ads can get eyeballs on your content and other assets — but not necessarily the eyeballs you want. For small businesses especially, the quality of traffic matters way way more than the quantity. The tips we share today are all about attracting the right kind of audience: the kind that’s most likely to convert. Hear what methods got us most interested recently, and which ones produced results for our companies. When it comes to driving traffic and generating leads, creativity is a much stronger asset than deep pockets. Click Play at the top of the page! Show Links EasyCourse Free Lead Magnet Templates The post MBA2217 How to Spend Less on High Quality Traffic + Free Ride Friday appeared first on The $100 MBA .
Thu, January 05, 2023
MBA2216 The One Thing That Will Help You Make More Revenue in 2023
You can do a million things for your business. …or you can do just one, really well. There’s a simple strategy that can boost almost any business, in the medium term. It doesn’t matter what you sell, who your audience is, or what size business you have. It doesn’t require expensive tools, or super-advanced specialized knowledge. But it’s not exactly easy. This move is low on complexity, but requires consistency. If you do it all year, the effects are almost guaranteed to come — slowly but surely. By investing some time and effort (and most importantly, effort over time), it’s pretty hard not to end up in a better place than where you started. Today, we share this strategy, one that Omar learned from a (very successful) entrepreneur years ago. Learn what it is, how to apply it, and why it’s counter to so much of the typical growth advice out there. Then, see if you’re up for the challenge. Click Play at the top of the page! Show Links Seth Godin Mr. Beast Tim Ferriss The post MBA2216 The One Thing That Will Help You Make More Revenue in 2023 appeared first on The $100 MBA .
Wed, January 04, 2023
MBA2215 Q&A Wednesday: How do I grow an email list on a budget?
It’s easy to grow an email list… …when you have lots of money to blow on paid lead captures. But for the rest of us, building a solid list takes time, work, and creativity. It’s Q&A Wednesday, and we’re helping one listener figure out how to rake in the email addresses without sinking too much cash into the project. The good news? There are lots of ways. Early on, we generated our own initial leads the old-fashioned ways: tried-and-true methods based on content, SEO, and more. Even today, we keep the paid marketing to a minimum, and focus on getting our leads organically. The result is that we don’t just spend less on capturing email addresses — we capture the addresses of people who are more likely to convert. In this episode, we share short and long-term methods for building an organic following, and getting into their inboxes. You can do this, and you don’t have to part with too much of your hard-earned revenue to make it happen. Click Play at the top of the page! Show Links Similarweb The post MBA2215 Q&A Wednesday: How do I grow an email list on a budget? appeared first on The $100 MBA .
Tue, January 03, 2023
MBA2214 How to Create a Compelling Vision
What is your business really offering people? We’ve all heard the “benefits over features” lecture, where you do your best to communicate what consumers get out of your product. But there’s a bigger picture — and it can compel people even more effectively. It’s all about your vision. Identifying and communicating your vision isn’t some exercise in self-importance. It’s a way to show your audience that when they use your product or service, they’re not just getting a problem solved. They’re investing in a better future, for themselves and others. If it sounds a little emotional, remember the #1 rule of marketing and sales: people don’t put aside emotion to make logical decisions. They make emotional decisions they can justify logically. Today, we explore how visions, articulated well, inspire more action than most people realize. When you have a vision, your customers aren’t just customers — they’re part of a movement. Click Play at the top of the page! The post MBA2214 How to Create a Compelling Vision appeared first on The $100 MBA .
Mon, January 02, 2023
MBA2213 Extended Interview: Justin Moore – How to Secure More Sponsorships for More Money
Your sponsorship “packages” might be costing you sponsors. Sponsorships are one of the best ways to monetize your brand and content. But as entrepreneurs who “work smarter not harder,” many of us approach sponsorships way too…passively. Today’s guest has a better idea. Justin Moore is a classic self-made entrepreneur with a unique specialty: helping other entrepreneurs get the best possible sponsorship deals. In this extended conversation, Justin and Omar explore why one-size-fits-all and “choose your package” models of sponsorship are too oversimplified. To really make yourself attractive to sponsors, you have to start with what they need — not with what you’re willing to offer. Sit back and enjoy this long-form lesson. It just might unlock a world of opportunities to monetize your brand. Click Play at the top of the page! Show Links Creator Wizard The post MBA2213 Extended Interview: Justin Moore – How to Secure More Sponsorships for More Money appeared first on The $100 MBA .
Fri, December 30, 2022
MBA2212 How To Use Frustration To Overcome Fear + Free Ride Friday
Hate your day job? Is your own business stagnating? Are you feeling powerless? Sad? Angry? Good. When it gets bad enough, you have one of the greatest advantages an entrepreneur can have: motivation that outranks your fear. Today, we discuss how to use a rock-bottom low point in your professional life as a launching pad for independence. Omar will share how all the success we’ve built with The $100 MBA and our software company started with a bad day — the day he was passed over for a promotion. That slap in the face hurt. It was also a tipping point, and proof that your worst moment can take the shape of an open door. Learn how to reframe failures, frustrations, and unfair treatment. Use the most uncomfortable feelings you experience as fuel for change. Embrace the pain, and turn it into gain. Click Play at the top of the page! Show Links EasyCourse The post MBA2212 How To Use Frustration To Overcome Fear + Free Ride Friday appeared first on The $100 MBA .
Thu, December 29, 2022
MBA2211 Why So Many Struggle to Earn 10K a Month
There’s a magic to the number 10,000. For an entrepreneur, $10k in monthly profit represents the moment you’re no longer trying to achieve independence — you have it. So why is it so hard to get to? The journey to 10k is likely the steepest hill you’ll have to climb on the way to success. That hill tends to weed out most would-be entrepreneurs, leaving only the ones who can truly make it. Today, we’ll discuss the common challenges that end so many people’s dreams, and how to navigate them. Plus, we’ll share the business model that makes $10k/month much, much more attainable. The best part: the way to 10k isn’t only about hussle. It’s about working smarter, and setting yourself up to reinvest so that $10k is only the beginning. Think long term, and make sure your hard work has the biggest ROI possible. With the right roadmap, you can make it. Click Play at the top of the page! The post MBA2211 Why So Many Struggle to Earn 10K a Month appeared first on The $100 MBA .
Wed, December 28, 2022
MBA2210 Q&A Wednesday: I am burnt out but I can’t afford to stop working. What do I do?
Every entrepreneur’s mantra should be this: “I can only do so much.” Starting and running a business is never easy — but there’s a line between “not easy” and detrimental to your health. Moreover, working too hard for too long is simply, objectively unsustainable. For anyone. It’s Q&A Wednesday, and we’ve got a listener who runs a business that’s doing ok, but only as long as the founder keeps the candle burning at both ends. The breaking point is on the horizon, but our listener is convinced that taking a breather will spell disaster. We’re not so sure about that. In this episode, we explain why taking on too much isn’t just bad for you personally. It’s bad for your business. We’ll explore strategies to diagnose why you might be overworked, and steps you can take to lighten the load. Don’t sacrifice your ability to run your business by running your business too hard. Click Play at the top of the page! Show Links Onlinejobs.ph The post MBA2210 Q&A Wednesday: I am burnt out but I can’t afford to stop working. What do I do? appeared first on The $100 MBA .
Tue, December 27, 2022
MBA2209 How to Know if You Were Slapped By Google
Google is a fickle master. Your traffic depends on your content’s ability to rank. For better or worse, Google is the #1 search engine, which means SEO (Search Engine Optimization) basically means appeasing Google, whatever it takes. …and what appeases Google changes all the time. In its effort to bring people the best results (and keep up with SEO pros trying to game the system), Google makes regular adjustments to the algorithm that determines where your website shows up in the search results. If you want traffic, you have to stay on top of the latest changes. Otherwise, you risk the “slap.” Today, we explain what happens when Google makes a change that suddenly drops your site down the rankings like a ton of bowling balls. More importantly, we discuss what to do about it, and how to know when it’s time to take action. SEO isn’t a once-and-done thing. It’s a full-time job. Click Play at the top of the page! Show Links FE Website Penalty Indicator Semrush PageSpeed Insights SEO for Bloggers The post MBA2209 How to Know if You Were Slapped By Google appeared first on The $100 MBA .
Mon, December 26, 2022
MBA2208 Must Read: On Writing Well by William Zinsser
There’s writing, and then there’s writing well. Every form of communication in business requires a solid handle on the written word. From marketing and sales copy to public talks to pitches, if you can’t write it, you can’t share it. William Zinsser’s On Writing Well is different from our other recent Must-Read (Stephen King’s On Writing ). It’s strictly about non-fiction! The strategies in this book are perfect for your blog, email campaigns, and everything else you’ll write in order to move your business forward. More importantly, it teaches you how to get in the headspace of a good writer. Writing well isn’t just a process — it’s a skill. Like any other skill, you get better with consistent habits that build your prowess over time. This book can show you exactly how. Even if you’re not a professional copywriter, you will be empowered as an entrepreneur if you put in the effort to get competent. You might not write a best-seller, but you won’t regret giving yourself one of the most valuable skills possible. Click Play at the top of the page! Show Links On Writing Well by William Zinsser The post MBA2208 Must Read: On Writing Well by William Zinsser appeared first on The $100 MBA .
Fri, December 23, 2022
MBA2207 How To Automate Getting Testimonials & Case Studies + Free Ride Friday
For a business, f proof is everything. There’s no better marketer or salesperson than a happy customer with an honest recommendation. A great testimonial or case study is worth a thousand paid ads, conversion-wise. But of course, getting that social proof can be laborious, awkward, and time-consuming. …but it doesn’t have to be. Today, we share our system for getting loads of social proof the smart way: through automation. By setting up a simple system, you can take a “set it and forget it” approach to generating all the kind words you’ll ever need. It doesn’t waste your time or the customer’s, and it works! Hear our system, and apply to it your own business. No matter how hard we work, there’s a limit to how much trust we can earn from the market by ourselves. But by enlisting people who can see your product from a user perspective, you can 10x the effectiveness of every campaign. Turn the genuine satisfaction your customers feel into leads and sales — without breaking a sweat. Click Play at the top of the page! Show Links EasyCourse The post MBA2207 How To Automate Getting Testimonials & Case Studies + Free Ride Friday appeared first on The $100 MBA .
Thu, December 22, 2022
MBA2206 How Much You Should Spend on Your Professional Development
What are your skills worth? To a conventional employer, they’re worth an average salary. But to yourself as an entrepreneur, their worth is limitless. Your knowledge and abilities are the foundation of your business — which means every dime you spend on learning more is an investment. Of course, that’s the simple answer. Here’s where it gets complex: what kinds of skills should you invest in? How much of your revenue is appropriate to part with? Should you develop your strengths, or address your weaknesses? What does a smart entrepreneur’s self-improvement budget look like? Today, Omar shares his personal approach to professional development spending. As someone who runs multiple self-funded businesses, he’s not someone to spend money carelessly. Every course, coach, book, and conference needs to produce a worthwhile return, or the businesses suffer. Learn what you should look for in professional development opportunities, and how to set a budget that doesn’t make you anxious. Invest in yourself, and get your money’s worth. Click Play at the top of the page! The post MBA2206 How Much You Should Spend on Your Professional Development appeared first on The $100 MBA .
Wed, December 21, 2022
MBA2205 Q&A Wednesday: Should I spend $4,000 on attending an-in person conference?
Conferences can be worth their weight in gold. But how can you tell? It’s Q&A Wednesday, and we’ve got a listener with a business in its infancy. Their YouTube following is impressive, and they’re wondering if it’s a smart move to spend $4k to attend a conference that could help them better monetize it. Thing is, at this stage in the business, $4k is nothing to sneeze at, budget-wise. Is it a wise investment, or a reckless gamble? Today, Omar shares his personal experience as a new entrepreneur in that exact situation. In the early days of The $100 MBA, a conference that cost half as much was a daunting idea. Ultimately, we attended one anyway — and couldn’t be happier with the result. Of course, not all conferences are the same. Hear what really makes a conference valuable (hint: it’s not always the presentations), and how much of your revenue is really worth sinking into something that doesn’t guarantee success. Click Play at the top of the page! The post MBA2205 Q&A Wednesday: Should I spend $4,000 on attending an-in person conference? appeared first on The $100 MBA .
Tue, December 20, 2022
MBA2204 How Your Indecision Is Wasting Your Time & Money
At any stage of entrepreneurship, indecision can kill your business. Whether you’re just starting out, or making higher-stakes calls at an established company, not deciding something can be the worst decision possible. And consistently avoiding decisions is almost a guarantee of stagnation at best, and failure at worst. Fact is, in the long term “analysis paralysis” hurts businesses just as much as incorrect decisions do. Today, we discuss what’s really behind indecision, and its roots in our subconscious. We’ll explore how our brains lie to us in order to protect our egos from risk — and what we can do to see the truth. Once you understand the price of indecision in terms of opportunity cost, you’ll start to see hesitation as the enemy, not the answer. And of course, Omar will share his personal method for making timely, confident decisions. Stop holding yourself back! Learn one of the most important skills an entrepreneur can develop. Click Play at the top of the page! The post MBA2204 How Your Indecision Is Wasting Your Time & Money appeared first on The $100 MBA .
Mon, December 19, 2022
MBA2203 Guest Teacher – John Murphy – How To Get More Organic Traffic And Sales While Becoming Less Reliant on Paid Ads
You can pay for ads. But organic traffic is (literally) priceless. The ROI on paid marketing and advertising grows more and more questionable, especially as moves like Apple’s tracking opt-outs make consumers more savvy, and less susceptible. But you know what consumers don’t mind? Actively choosing what they engage with. All you have to do is offer genuinely good reasons to engage with your brand — and make sure Google sees what you’re doing. John Murphy realized that when it came to generating traffic for his ecommerce business, paid ads weren’t worth the budget. So he dedicated himself to learning the most effective ways to bring people in the organic way: good ol’ Search Engine Optimization. Today, John shares the 3 most important principles he’s learned to boost SEO. By applying these tactics, he was able to get the traffic he needed without hurting his bottom line — and so can you. Hear how any business can bring thousands of visitors their way, by sticking to the tried-and-true principles of organic marketing. Click Play at the top of the page ! Show Links Ecom SEO Formula Answer the Public Ahrefs Semrush The post MBA2203 Guest Teacher – John Murphy – How To Get More Organic Traffic And Sales While Becoming Less Reliant on Paid Ads appeared first on The $100 MBA .
Fri, December 16, 2022
MBA2202 How Much Money Should You Raise For Your Startup + Free Ride Friday
So you’re ready for outside investment. …or are you? The decision to take on someone else’s money is a huge one. If you’re going to sacrifice some autonomy, and ask someone to risk their capital, you have to know exactly what your goals are — and what your business is realistically capable of. And of course, you need to know how much scratch you’re asking for. Today, we discuss the complex factors involved in making this calculation, and how to know if your startup is ready. By making a thoughtful assessment of what your company can become, and how long it will take, you can seek the funding you really need — and give your investors the best ROI. Click Play at the top of the page! Show Links The $100 MBA Live The post MBA2202 How Much Money Should You Raise For Your Startup + Free Ride Friday appeared first on The $100 MBA .
Thu, December 15, 2022
MBA2201 How to Revive Your Newsletter
If your email list is dead, your business may not be far behind. As the Internet continues to bombard consumers from every angle, earning a special place in someone’s inbox is the key to maintaining a relationship. So when the open and click rates are in a freefall, it’s critical to do something to reawaken engagement with your newsletter. So what can you do? How can you bring back a dormant newsletter? Today, we share exactly how. We’ve had our own newsletter-refreshes from time to time, and we’ve learned a few key tactics to make it successful. From new ways of delivering your newsletter, to helpful tools and tips that can assist you in writing great copy, we’ll discuss all the ways you can breathe new life into your email marketing. Stop the unsubs, get out of the ‘Promotions’ tab, and reconnect with your leads. Click Play at the top of the page! Show Links Storyteller Tactics Delightful Emails The post MBA2201 How to Revive Your Newsletter appeared first on The $100 MBA .
Wed, December 14, 2022
MBA2200 Q&A Wednesday: Should I stop spending on marketing during the holidays?
For many businesses, the year-end holiday season is a slow period. …but does that mean your business should slow (or stop) its marketing efforts? It’s Q&A Wednesday, and one of our listeners is wondering whether they should pump the brakes on marketing ‘till the new year. It’s not an unreasonable question; the holidays are busy, and consumers might be less inclined to engage with any of the zillion holiday marketing messages headed their way. However, every slow period is an opportunity to work on things you can’t during the rest of the year. There’s also the question of long-term marketing investments, as opposed to sales. Today, we explain why the quietest times of the year are a perfect time to gain some ground — even if it doesn’t pay off immediately. Make the best use of your time and marketing budget during the holidays, and the results might just surprise you in 2023. Click Play at the top of the page! The post MBA2200 Q&A Wednesday: Should I stop spending on marketing during the holidays? appeared first on The $100 MBA .
Tue, December 13, 2022
MBA2199 Are Facebook Groups Dead?
What’s the marketing value of a Facebook group? With all of Zuckerberg and Meta’s stumbles — and Apple’s undercutting of Facebook ads with its tracking opt-out policy — you might think Facebook is an empire in decline. But that’s not the whole story. There’s still a place for Facebook in your marketing, and Groups is probably it. Today, we discuss how Facebook’s struggles in some areas make Groups a uniquely valuable marketing (and even sales) channel. We’ll explain exactly how to use Groups to the fullest, and why it may be the most “organic” way to use the platform. Could Groups keep Facebook relevant? Click Play at the top of the page! The post MBA2199 Are Facebook Groups Dead? appeared first on The $100 MBA .
Mon, December 12, 2022
MBA2198 Must Have: What Is OpenAI and How Can It Help Your Business?
Some tools are so good, we can’t keep it to ourselves. They’re not sponsors. We’re not affiliates. In fact, this tool is free — and it’s causing tsunami-sized waves across the Internet. It’s called OpenAI, specifically its GPT-3 writing platform. Content and copy written by a bot, you say? Sounds like a recipe for disaster…except it isn’t. The good folks at OpenAI have finally cracked a way for artificial intelligence to write coherent copy (and code). No, it can’t replace human writers yet (not the good ones, anyway). But it can make writing a whole lot easier for busy entrepreneurs. Hear what makes this tool so incredible, and how we’ve experimented with it. Like most fancy tech, it’s not about what it can do instead of humans; it’s about what humans can do with it. Click Play at the top of the page! Show Links OpenAI The post MBA2198 Must Have: What Is OpenAI and How Can It Help Your Business? appeared first on The $100 MBA .
Fri, December 09, 2022
MBA2197 3 New Habits That Changed My Business in 2022 + Free Ride Friday
What habits really make a difference? There’s no shortage of tips, tricks, and hacks on the Internet, promising that if just do this, everything will improve. Some of it is legitimately game-changing, and some of it is clickbait and content fluff. At the end of the day, all we can trust is our experience — so Omar’s sharing his. The habits we share today worked for Omar, and they might just work for you. By experimenting with a few ideas, Omar saw measurable change in the business. Not all of these habits are overtly business tactics, but all three made a substantive difference in his ability to lead our twin companies, and generate better results from our team. Find out what practices can — if you’re consistent — have a real and lasting impact on your personal and professional life as an entrepreneur. Click Play at the top of the page! Show Links The $100 MBA Live The post MBA2197 3 New Habits That Changed My Business in 2022 + Free Ride Friday appeared first on The $100 MBA .
Thu, December 08, 2022
MBA2196 The Key to Achieving Your Goals for 2023
It’s that time of year! Time to reflect, assess how we did in 2022, and look ahead to our goals for 2023. But having goals is one thing; actually achieving them is another. What’s the difference between companies (and people) who meet their goals, and those who don’t? We think it comes down to one thing — yes, one thing. Today, we share a single strategy that undeniably works, no matter what else you do. It’s a trick from the early days of Facebook, credited by many with Facebook’s incredible initial growth. It might surprise you, but it will also make all the sense in the world. Stick with this strategy, and execute it well, and you’re likely to hit 2024 with your 2023 goals already in the bag. Before you start outlining your goals for the coming year, learn this strategy first. Ready to hear what it is? Click Play at the top of the page! Show Links Mission Control Business Coaching The post MBA2196 The Key to Achieving Your Goals for 2023 appeared first on The $100 MBA .
Wed, December 07, 2022
MBA2195 Q&A Wednesday: How do I grow an email list for my e-commerce store?
Email marketing still works better than almost anything else — but only if people get your emails. There are a million ways to get someone’s email address, but they don’t work as well as they used to. Consumers are understandably wary of junk emails clogging their inbox. So what still works? What gets people to sign up (and actually open your emails, too)? It’s Q&A Wednesday, and we’ve got a listener with an e-commerce store who wants to build a bigger, better email list. However, the advice in today’s episode doesn’t only apply to e-commerce. While some of the strategies we share here are e-commerce-specific, many of the things that really grow your list are universal. In this episode, we share the moves that work best. Hear our favorite strategies for getting into the inbox, and get ready to have an email list capable of sustaining your business. As they say, “the money’s in the list.” Click Play at the top of the page! The post MBA2195 Q&A Wednesday: How do I grow an email list for my e-commerce store? appeared first on The $100 MBA .
Tue, December 06, 2022
MBA2194 How To Create a Hell Yeah Product
We’ve all had that “Just take my money!” feeling about a product or service. It happens when what’s being offered is…perfect. Perfect for your needs, perfect for the price, and perfectly explained in its features and benefits. Best of all, we tend to tell our friends, family, and colleagues all about that kind of product. So how do you come up with something like that? How can you get a “Hell Yeah” from the consumers in your market? Today, we explore what makes some products so absurdly sellable. We’re talking no-questions, no-brainer decisions where the product practically sells itself. We’ll discuss a few common elements that every “Hell Yeah” product has, including the marketing approach. With examples from businesses big and small, this episode is your roadmap to creating something irresistible. Learn why some products really never have to be “sold.” Click Play at the top of the page! The post MBA2194 How To Create a Hell Yeah Product appeared first on The $100 MBA .
Mon, December 05, 2022
MBA2193 Must Read: Exactly How to Sell by Phil M. Jones
How hard is selling, anyway? No matter what kind of experience you have in sales, you can get better at it. It’s a skill, not a magic power. And like any skill, you can learn it, practice it, improve it. Today, we review a sales strategy guide from one of our favorite authors on the topic, Phil M. Jones. Following up on his excellent Exactly What to Say, Jones’ Exactly How to Sell expands on and provides context for the first book. From prospecting to closing, this book delivers on its promise of telling you “exactly” how to approach sales, based on proven strategies. We’ll share our favorite takeaways, and how the advice in this book applies to pretty much every business. …we’ll also be honest about the parts that didn’t quite ring true for us. Hear what makes this another excellent addition to any entrepreneur’s library, and get a sense of how sales really works. Click Play at the top of the page! Show Links Exactly How to Sell by Phil M. Jones Exactly What to Say by Phil M. Jones The post MBA2193 Must Read: Exactly How to Sell by Phil M. Jones appeared first on The $100 MBA .
Fri, December 02, 2022
MBA2192 How to Make the Most of a Failing Business + Free Ride Friday
Just because you’re down, doesn’t mean you’re out. Businesses fail. In fact, some might argue that you’re not a true entrepreneur if you’ve never had a business fail! The question is: what do you do when it’s happening? Today, we explore a few specific options. When every metric available tells you that your business is headed straight for a cliff, you have some decisions to make. Can you save it? Can you sell? Should you just go back to your day job? It all depends. Even if your business is doing great, you never know when circumstances may force you to pivot. Consider the strategies we explore today, and know that even in the worst-case scenario, you always have options. Click Play at the top of the page! Show Links The $100 MBA Live MicroAcquire Empire Flippers Flippa The post MBA2192 How to Make the Most of a Failing Business + Free Ride Friday appeared first on The $100 MBA .
Thu, December 01, 2022
MBA2191 Can You Start a Business With Zero Capital?
They say “it takes money to make money.” We say: Hold my beer. You don’t need major investment or capital saved up to create a business. In fact, just to show how little you can start with, today we explore how to start with nothing! Before he was the game-changing business coach and SaaS founder we know and love today, Omar had to start from scratch — without any scratch. In this episode, he shares how he started a real business with nothing but a little networking, creativity, and gumption. And of course, you can do the same. It may take a little time, but starting with little or nothing is actually one of the best ways to see if a business really has legs. Why sink money into something that may or may not work? Instead, you can know for sure that something works so well, it doesn’t even need a cash kickstarter. If startup capital is what’s holding you back, give this episode a listen. It just might open your eyes to the possibilities. Click Play at the top of the page! The post MBA2191 Can You Start a Business With Zero Capital? appeared first on The $100 MBA .
Wed, November 30, 2022
MBA2190 Q&A Wednesday: How do I get more clients into my barbershop?
Sometimes, you just need more revenue. Often, that means getting more customers. But not always! For example, today might be the first Q&A Wednesday in which — rather than simply answering the question — we suggest our loyal listener rethink the problem in the first place. In this episode, we help a barbershop owner with a steady, profitable business that just isn’t growing. While the needs of a brick & mortar business can be a little different from the online kind, the basic principles are universal. Getting more folks in the door (digital or literal) is always a good idea. But is it the top priority, or the best strategy to accomplish the real goal: more revenue? Hear our suggestions for helping this barbershop maximize profits — and why that doesn’t necessarily mean putting more butts in the chairs. Click Play at the top of the page! The post MBA2190 Q&A Wednesday: How do I get more clients into my barbershop? appeared first on The $100 MBA .
Tue, November 29, 2022
MBA2189 How To Sell More with a Strong Reason to Buy
What are people really buying when they buy your product? The answer to that question can make selling it dramatically easier. Of course, it requires a little thought. Whatever your product or service is, it’s a means to an end for the consumer. And the end is all that matters, when it comes to your marketing and sales approach. What will the customer actually get once they put your product into action? Answer that honestly and fearlessly, and you won’t have to do much “selling.” Today, we share examples of the businesses that do this best. They look beyond the sale to the meaningful, real-life result their product brings. By understanding the real benefit of what they sell, these entrepreneurs make their products impossible not to buy. This strategy is all about simplicity and clarity. Get to the heart of what gives your product its true value, and it’ll almost sell itself. Hear some of the best examples of this principle at work — Click Play at the top of the page! The post MBA2189 How To Sell More with a Strong Reason to Buy appeared first on The $100 MBA .
Mon, November 28, 2022
MBA2188 Must Read: On Writing by Stephen King
The better you communicate, the better your business will do. And yes, for almost every entrepreneur, that means having to write well. Whether it’s books, e-books, blog posts, sales copy, or even just social media, you need the written word. Even if it’s just for that all-important SEO, you have to write. The good news? You don’t have to be Stephen King to produce great writing. …just ask Stephen King. Today, we review his classic On Writing, where the mega-best-selling author shares a powerful secret: anyone can write, if you just put in the effort. Of course, a little strategy helps too. In this episode, we share the entrepreneur’s take on King’s book, and share the takeaways that business people can use to enhance their communication, from marketing copy to partnership proposals. Learn how the entrepreneur in you can unleash the writer in you! Click Play at the top of the page! Show Links On Writing by Stephen King The post MBA2188 Must Read: On Writing by Stephen King appeared first on The $100 MBA .
Fri, November 25, 2022
MBA2187 Are Funnels Better Than Websites? + Free Ride Friday
No business product magically solves everything. Lately, we’ve seen more and more companies offering pre-fabricated marketing and sales “funnels.” Some of these companies claim that their funnels can replace things like your company website. It’s not that there’s anything wrong with these funnels. But the way they’re marked misses the point. Today, we explore the value of specific, targeted funnels and the products designed to build them. More importantly, we dig into how your own website is an irreplaceable complement — or even an integral part of — your marketing and sales funnels. Some of this debate is semantic, but most of it is strategic. Learn exactly what funnels are and how they work, and why you should always maintain a website, even when you have other assets doing some of the marketing and sales work for you. Click Play at the top of the page! Show Links The $100 MBA Live The post MBA2187 Are Funnels Better Than Websites? + Free Ride Friday appeared first on The $100 MBA .
Thu, November 24, 2022
MBA2186 How to Market During a Recession
Recessions are like rainstorms. They’re not something you can avoid. They’re something you prepare for. Just as you might keep an umbrella or a raincoat around, a business owner needs a plan in place for when the economy takes one of its natural, cyclical downturns. And that plan should not include winding down or stopping your marketing efforts. You just need to approach the market with a recession mindset. An ugly economy can be just as good a reason to buy something as to not buy something. When consumers experience financial anxiety, they don’t respond only by hoarding cash. Many respond by looking for more value in every purchase. In other words, people don’t always shop less in a recession. They often just shop smarter. All you have to do is position your product or service as the smartest choice! Today, we share our approach to marketing when things aren’t exactly bullish. With a little strategy, optimism, and trust in the good sense of your customers, you can not only survive a recession, but thrive in it. Click Play at the top of the page! The post MBA2186 How to Market During a Recession appeared first on The $100 MBA .
Wed, November 23, 2022
MBA2185 Q&A Wednesday: How do I not hire the wrong person?
A bad hire can cost you. There’s nothing worse than wasting time, money, and effort bringing in someone new, only to lose them shortly thereafter. Maybe they don’t have the right skills. Maybe they lack the right work ethic. More often, they don’t have the right attitude. But that’s not the most important reason it didn’t work out. The most important reason is that you didn’t see what they were lacking before you hired them. It’s Q&A Wednesday, and we’ve got a listener who’s having trouble finding the right help. In this episode, we share our exact system for hiring, for any position. From the initial job posting to the final interview to the trial period (yes, there should be a trial period), we share step by step how we almost always manage to find a great fit. Before your next hire, hear how our process works — and decide if it can work for you. Click Play at the top of the page! The post MBA2185 Q&A Wednesday: How do I not hire the wrong person? appeared first on The $100 MBA .
Tue, November 22, 2022
MBA2184 Should You Run a Black Friday Promotion in 2022?
The Black Friday/Cyber Monday sale feels almost as obligatory as Thanksgiving itself. But do you have to do it? Sometimes, following the herd is the best way to get lost in the crowd. With a billion promotional emails hitting inboxes this time of year, is your holiday sale a smart play, or just adding to the noise? Just because everyone else is doing it doesn’t mean you have to — but it doesn’t necessarily mean you shouldn’t, either. So what are your options? Today, we explore different takes on the Black Friday/Cyber Monday strategy. When you run your own business, you get to decide how — and even when — to do promotions like this. And by doing things a little differently, you can stand out while staying true to your company’s core values. Hear what other businesses (including ours) do to put our own twist on the holiday sale. Then, do things your way. Click Play at the top of the page! Show Links Green Friday The post MBA2184 Should You Run a Black Friday Promotion in 2022? appeared first on The $100 MBA .
Mon, November 21, 2022
MBA2183 Must Read: How the Mighty Fall by Jim Collins
Success is never immunity. Even the biggest businesses fail, as explored in this week’s Must-Read book review. Jim Collins’ How the Mighty Fall is a fascinating look at the demise of huge, multi-billion dollar enterprises — but its lessons are just as applicable to small businesses. If success leaves clues, so does failure. Your business isn’t FTX, or Blockbuster, or Nokia. But the same patterns of leadership (or lack thereof) can sink a small business as easily as a giant one. As the leader of your business, it’s critical to avoid doing what more high-profile founders did wrong. Learn what caused some of the most successful companies in history to crash and burn. Hear the telltale signs of trouble on the horizon, and position your business for longevity, not just growth. Click Play at the top of the page! Show Links How the Mighty Fall by Jim Collins The post MBA2183 Must Read: How the Mighty Fall by Jim Collins appeared first on The $100 MBA .
Fri, November 18, 2022
MBA2182 4 Affiliate Program Models to Make More Sales + Free Ride Friday
Affiliate marketing: one of the best ways to grow your business. We would know! There’s currently a small army of content creators and other industry pros pushing our SaaS platform, and we couldn’t be more grateful. But if you’re thinking about having affiliates sell your own product or service, give this episode a listen first. It’s slightly more complex than simply “You sell my thing, you get a cut.” There’s more than one way to set up your affiliate program — and choosing the way that best suits your business is critical. Today, we share 4 specific models. We’ll discuss the advantages and disadvantages of each, and what you’ll need to consider before choosing one. Having non-employees act as marketers and salespeople on your behalf is definitely a good thing, but you have to approach it strategically. The more intentional you are at the beginning, the better the results will be later. Click Play at the top of the page! Show Links The Automated Webinar Challenge WebinarNinja Affiliate Program The post MBA2182 4 Affiliate Program Models to Make More Sales + Free Ride Friday appeared first on The $100 MBA .
Thu, November 17, 2022
MBA2181 How To Find Your Sales Machine
Does your business have roller-coaster sales? Up and down, feast and famine; if your sales fluctuate too much, you can’t really run your business effectively. You can’t rely on a predictable revenue stream and plan accordingly. You just go into each month without even a rough idea of what you’ll take in. It’s time to smooth out the ups and downs. It took us years to realize that consistency is key — and a lot of experimentation to achieve that consistency. Today, we share a 3-step system for generating consistent, month-over-month sales. No matter what you sell, creating a steady revenue stream comes down to nailing these 3 key areas. With a little patience and strategy, you can find the “sales machine” system that works for you. Hear the 3 key components, and how we address them in our business. Then, build your own system. Click Play at the top of the page! Show Links Lead Magnet Templates The post MBA2181 How To Find Your Sales Machine appeared first on The $100 MBA .
Wed, November 16, 2022
MBA2180 Q&A Wednesday: Should I curse on my YouTube channel?
Sometimes, “just being yourself” is more complicated than it sounds. What if some aspects of “yourself” are potential turn-offs for customers? Where’s the line between authenticity and being…obnoxious? It’s Q&A Wednesday, and we’ve got a listener whose language skews a little salty (they are Australian, after all). The question is: would a bit of natural, casual cussing on their online content come off as genuine and unpretentious, or would it drive leads away? It’s a tough f%$@#ing question. Today, we explore the line between respect and self-censorship. It’s always great to be mindful of your audience and their feelings, but too much politeness can be perceived as boring or phony. And the line can be hard to see. The good news: there’s always a sweet spot between the two extremes. Click Play at the top of the page! Show Links One Tree Planted Green Friday The post MBA2180 Q&A Wednesday: Should I curse on my YouTube channel? appeared first on The $100 MBA .
Tue, November 15, 2022
MBA2179 How to Motivate Yourself to Get Things Done
Motivation ebbs and flows. But your ToDo list is always there — and it doesn’t care if you’re not in the right headspace. We get it! Some days, your pillow is just more persuasive than your business. That’s when you need a few strategies to get yourself out of bed, shake off the ennui, and get your rear in gear for another productive day. Fortunately, we’ve got a few of those. Today, we share specific, simple things you can do to find the “oomph” we all lack from time to time. With a little psychology, you can always make the work ahead of you less daunting and more doable. These are the strategies Omar actually uses — and that guy gets stuff done. Try these tricks out for yourself, the next time you just don’t feel like it. Click Play at the top of the page! The post MBA2179 How to Motivate Yourself to Get Things Done appeared first on The $100 MBA .
Mon, November 14, 2022
MBA2178 Guest Teacher – Jen L’Estrange – How to Be Creative with Compensation
There’s way more to employee compensation than a number. When you’re trying to figure out what to offer a potential new hire, the dollars and cents are only the beginning. It’s time to take a big step back, and think differently. Today’s guest teacher, Jen L’Estrange, is an HR firm founder with a holistic approach. Instead of living in a mindset that asks “What do I want to spend on this position?,” she starts by asking what the business wants to achieve. Then, it’s a matter of taking the company’s broader goals and the potential hire’s values — and creating a compensation plan that aligns the two. Yes, it’s more complex than setting a budget and finding someone who’ll work for that amount. But it’s also infinitely more effective at fostering loyalty, productivity, and success for the whole organization. Hear the details of Jen’s approach, and see what you can incorporate into your own hiring process. Learn the different ways you can actually get better results for your investment, based on the multitude of factors involved in compensation. Click Play at the top of the page! Show Links Red Clover The post MBA2178 Guest Teacher – Jen L’Estrange – How to Be Creative with Compensation appeared first on The $100 MBA .
Fri, November 11, 2022
MBA2177 Why I Took My Money Out of Facebook Ads + Free Ride Friday
Facebook ads just ain’t what they used to be. A lot of that has to do with Apple’s bold decision: to let their users opt out of being tracked by Facebook for advertising purposes. But that’s not the only reason you might consider a different strategy. There are loads of other ways to find your audience and deliver content, ads, and more. Today, we explain our decision to drop Facebook advertising altogether, and share what we’re doing instead. When it comes to returns on investment, the alternative channels are ripe with potential — and we’re making more headway than ever. Hear why (for us, anyway) Facebook just doesn’t deliver what we need. Learn how you can get the same results or better with a little creativity. Most importantly, take a look at your own marketing and advertising approach, and ask yourself: is Facebook worth it? Click Play at the top of the page! Show Links The Automated Webinar Challenge iDevAffiliate Rewardful The post MBA2177 Why I Took My Money Out of Facebook Ads + Free Ride Friday appeared first on The $100 MBA .
Thu, November 10, 2022
MBA2176 Why I Started a Software Business
Do you have to be a “tech person” to start a software business? Turns out you don’t. Today, Omar shares the story of how he became a SaaS founder, despite never having been an engineer or software developer by trade. In fact, we never intended to become a software outfit. In trying to sell one thing, we stumbled onto something else…and ran with it. Sometimes, it’s our ability to respond to — rather than predict — customers’ needs that matters most. Hear how and why we developed WebinarNinja, our online teaching/coaching/marketing platform, even though the original plan was to use it rather than sell it. Learn how building a software company has unique challenges, but how none of them are a reason not to try. Most importantly, learn the advantages of operating outside your comfort zone to give consumers what they want. Click Play at the top of the page! The post MBA2176 Why I Started a Software Business appeared first on The $100 MBA .
Wed, November 09, 2022
MBA2175 Q&A Wednesday: How do I stop arguing with my co-founder?
In business, arguments happen. But if they happen a lot, it’s time to evaluate why, and come up with a plan to turn down the heat. Otherwise, your business can become a serious source of (counterproductive) stress. It’s Q&A Wednesday, and we’ve got a listener who’s constantly getting into scraps with their cofounder. These arguments are heated, dramatic, and steal time and energy that would otherwise go to improving the business. What’s a confounder to do? Fortunately, Omar has some experience in the cofounder relations department. As one half of a life-and-business partnership, he understands how the personal and entrepreneurial can become intertwined, and how important it is to be able to argue well. …note that we said “argue well,” not “stop arguing altogether.” Today, we share our best tips for getting ahead of cofounder disagreements. We’ll discuss why they happen, why they’re kind of a good sign (really!), and what you can do to make your in-house fights less frequent, more constructive, and more quickly resolved. Click Play at the top of the page! The post MBA2175 Q&A Wednesday: How do I stop arguing with my co-founder? appeared first on The $100 MBA .
Tue, November 08, 2022
MBA2174 Why I Deleted My Social Media Apps
What is social media really doing for you? Here’s the thing: we tell ourselves it’s important. It’s how we raise brand awareness, connect with our audience, keep the conversation going. Anyone who’s not spending significant time on social media is leaving money on the table, right? …right? Today, Omar shares why he’s taken every last social media app right off of his phone. Is he committing entrepreneuricide? Of course not. He’s just taking a new — and perhaps healthier — approach to platforms designed to profit from us, not increase our profits. The key is to keep the boundaries strong. Learn what social media takes from us and our businesses, even as it connects us to potential customers. It’s not that you can’t have a presence on social; it’s just that social’s presence in your day could be a lot smaller. Click Play at the top of the page! The post MBA2174 Why I Deleted My Social Media Apps appeared first on The $100 MBA .
Mon, November 07, 2022
MBA2173 Must Read: $100M Dollar Offers by Alex Hormozi
How much revenue can you really make? Sometimes, the key is to simply not be afraid of thinking big. With $100M Offers, Alex Hormozi shares his unique strategies for maximizing revenue by making sales offers that make so much sense, it’s almost impossible to say “no.” That’s a big claim, but Hormozi’s track record speaks for itself — and loudly enough to make us take his philosophy seriously. With this book, Hormozi widens the realm of possibility. Even if your goal isn’t to make hundreds of millions of dollars, you can still apply some of his lessons. Today, we review this book, share our favorite takeaways, and break down Hormozi’s philosophy. Hormozi is a large presence, both literally (he’s into bodybuilding) and figuratively on social media. But big ideas can work for small business. Click Play at the top of the page! Show Links $100M Dollar Offers by Alex Hormozi Acquisition.com The post MBA2173 Must Read: $100M Dollar Offers by Alex Hormozi appeared first on The $100 MBA .
Fri, November 04, 2022
MBA2172 How to Sell Anything Even if You Are a Beginner + Free Ride Friday
Sales: it’s a foreign, intimidating concept to many of us. But if we’re going to succeed in business, we all have to get comfortable with a few skills outside our comfort zones! Fortunately, there are a few strategies that can change your perspective on sales, and get you in the right frame of mind to move your products or services. Today, we prove that anyone can sell. In this episode, Omar shares the most fundamental sales principles he’s learned along the way, going all the way back to what he gleaned from his own father’s stellar performance as an auto dealer. It’s not about pressure or some kind of hypnosis — it’s the simple, natural, human things that turn a conversation into a sale. Learn how you can reorient your approach to sales, and start seeing success (without the anxiety). Click Play at the top of the page! Show Links The Automated Webinar Challenge Exactly What to Say by Phil M. Jones The post MBA2172 How to Sell Anything Even if You Are a Beginner + Free Ride Friday appeared first on The $100 MBA .
Thu, November 03, 2022
MBA2171 How Making More Expansion Revenue Is Easier Than You Think
For an independent business, revenue is life. It’s the oxygen your business needs to breathe, the runway it needs to stay alive long enough to grow. And yes, the notion that your business needs money sounds a tad obvious — yet somehow, so many entrepreneurs could bring in more of it, and don’t. In fact, there’s a pretty simple way to do it. Today, we share how pretty much any business can significantly increase revenue, using one strategy that’s worked extremely well for us. It’s not some super-secret hack. It doesn’t require PhD-level skills or a massive investment. It’s simple. …so simple, in fact, that most people don’t even think of it. This strategy will take a different shape depending on your industry, but anyone can apply it. Learn how this deceptively straightforward shift — executed properly — can give your business more time, space, and resources to thrive. Click Play at the top of the page! The post MBA2171 How Making More Expansion Revenue Is Easier Than You Think appeared first on The $100 MBA .
Wed, November 02, 2022
MBA2170 Q&A Wednesday: Should I write a book?
Let’s be honest; we’ve all thought about it: writing a book. Whether you want extra credibility and authority in your industry, you think it’ll generate leads and sales, or you just have insights to share, a book is something most entrepreneurs consider at one time or another. But is it worth it? And what if you’re…not a writer? It’s Q&A Wednesday, and we’ve got a listener who thinks a book might be the key to unlocking the potential of their coaching and consulting business. But what does it really take in terms of time, effort, and resources? How do you know it’ll be received well, and actually help the business? Today, we explore everything that goes into producing a book, whether it makes sense for a given business, and why actually writing it is only the first step. Click Play at the top of the page! Show Links The Economics of Writing a Book (With Ryan Holiday) The post MBA2170 Q&A Wednesday: Should I write a book? appeared first on The $100 MBA .
Tue, November 01, 2022
MBA2169 Why You Might Be Failing at Customer Support
Support isn’t just about solving problems. Building the best Customer Service/Support team should have way bigger goals! Support affects everything from marketing to sales to product development — not just retention and churn rates. Yet somehow, most entrepreneurs see Support as almost an afterthought. If putting out fires is all your Support team is doing…you’re missing out on some huge opportunities to grow your business. Today, we explain what those opportunities are, and why so many business founders miss them. All the time. We’ll explain how to build a Support team that supports growth, instead of only fixing technical problems. Your Support team might be your secret weapon! It is for us; we invest a ton into our Support, and the results speak for themselves. Hear how we built and trained our Support as an engine of our business, not just a set of mechanics. You just might decide that your own Support crew has more potential than you realized. Click Play at the top of the page! Show Links Free Lead Magnet Templates The post MBA2169 Why You Might Be Failing at Customer Support appeared first on The $100 MBA .
Mon, October 31, 2022
MBA2168 Guest Teacher – Nikki Rausch – How To Make Sales Simple Using The Selling Staircase
Selling can be tough. But anyone can get better at it. The best way? Start with a framework — a proven, reliable overall method that you can learn, master, and ultimately personalize for yourself. Nikki Rausch is a sales expert, having worked with organizations like the Bill & Melinda Gates Foundation and NASA. Today, she’s here to share her basic framework, a 5-step process that guides your conversation with a potential customer all the way to the point of sale. The most important trick: don’t skip any steps! Instead of fixating on making a sale, Nikki’s “Selling Staircase” method focuses on one step at a time, so the conversation never feels like you’re forcing someone into a buying decision. Instead, you’re making a logical, natural progression towards that sale — without the pressure. Learn how to sell, without aggressive or manipulative tactics, one step at a time. Click Play at the top of the page! Show Links Your Sales Maven The post MBA2168 Guest Teacher – Nikki Rausch – How To Make Sales Simple Using The Selling Staircase appeared first on The $100 MBA .
Fri, October 28, 2022
MBA2167 5 Things Musicians Do That Can Help Your Business + Free Ride Friday
Almost everything is a business — including the arts. Which means you can learn how to do business better from almost anywhere, including artists. Like musicians, for example. What your successful recording artist does is exactly what any great entrepreneur does, only…y’know, it sounds better. Best of all, you can do exactly what the rock stars and hip-hop icons on the Top 40 do, in your own business. Today, we share 5 specific things anyone in any kind of independent business can learn from the world’s music-makers. From product development to marketing to sales, musicians are some of the best entrepreneurs around. Hear exactly what we mean — Click Play at the top of the page! Show Links The Automated Webinar Challenge The post MBA2167 5 Things Musicians Do That Can Help Your Business + Free Ride Friday appeared first on The $100 MBA .
Thu, October 27, 2022
MBA2166 Why Business is Simple But Not Easy
If you’re worried that running your own business is too complicated…don’t be! From the outside, it can seem like independent business is a maze of responsibilities and tasks that no one could keep up with or have enough expertise in. Product development, marketing, sales, hiring, the list goes on. Isn’t it all just too much? How do entrepreneurs do it? The truth is, all that stuff boils down to a few simple actions, unchanged since the first human being exchanged currency for a product or service. No matter what you’re selling, or how, or where, you only have to accomplish three basic things — then repeat. Simple! Does that mean business isn’t challenging? Of course not. Lots of things are simple and straightforward, but hard to accomplish (think bench-pressing 300 lbs). But the truth doesn’t get any simpler than this: you can do it. Click Play at the top of the page! The post MBA2166 Why Business is Simple But Not Easy appeared first on The $100 MBA .
Wed, October 26, 2022
MBA2165 Q&A Wednesday: There is so much I need to do. What do I do first?
How long is your “To Do” list? If you’re like most entrepreneurs, it’s longer than any single human being can actually handle. Which means it’s literally impossible to check every item off. Which means you have to choose which items you’ll actually do — and which you won’t. This can be tough. However, there is an answer. There’s a way to identify the “Must-Do’s” on your list, and make other plans for everything else. It’s all about defining your role as founder, and figuring out which tasks really make the biggest impact on your business. Once you know that, it’s a simple matter of using your limited time to focus on the big stuff. As for the little stuff, we’ll get into that too. But the first priority is making sure that every single day, you do something that moves the needle. Whether you outsource the rest, or simply let a few things not happen, it’s all about getting the biggest return on the investment of your time. Click Play at the top of the page! The post MBA2165 Q&A Wednesday: There is so much I need to do. What do I do first? appeared first on The $100 MBA .
Tue, October 25, 2022
MBA2164 How to Use UTM Links to Know Which Marketing Efforts Are Working
Are your emails actually working to create leads or customers? How about your blog? Your social posts? Your YouTube channel? How do you know? UTM links is how you know! The “Urchin Tracking Module” is the secret weapon of every results-based marketer. These strings of characters might look unwieldy, but they serve an important purpose: telling you exactly how people ended up at the web address you worked so hard to get them to. “Tracking” is the key word here. Today, we explain what UTM links are, how they work, and (most importantly) how you can start using them to find out what’s working (and what’s not) for your business. In fact, in this episode we’ll give you a perfect little tool you can use to create your own UTM links for all your content. Hear why UTM links are so game-changing, learn how to apply them, and get a free tool you can use to make it all happen. Click Play at the top of the page! Show Links UTM Link Template The post MBA2164 How to Use UTM Links to Know Which Marketing Efforts Are Working appeared first on The $100 MBA .
Mon, October 24, 2022
MBA2163 Extended Interview: Michele Hansen – How to Build The Product and Business You Want by Deploying Empathy
How do you know what people want? You have to see their problems from their perspective. Michele Hansen, cofounder of Geocodio and author of Deploy Empathy: A Practical Guide to Interviewing Customers, is a master of the art of understanding a target audience. By making a concerted effort to get in customers’ heads, she’s multiplied the success of her product development and marketing. So how’d she do it? Omar sat down with Michele to find out. In this latest extended interview, Omar and Michele rap about everything from her early entrepreneurial experience — including the inevitable early fails — to working with family, to her ultimate realization about the power of simply talking to customers. Don’t miss this peek into a brilliant strategy with one of the most insightful entrepreneurs we’ve had on the show. Click Play at the top of the page! Show Links Deploy Empathy: A Practical Guide to Interviewing Customers by Michele Hansen Geocodio The post MBA2163 Extended Interview: Michele Hansen – How to Build The Product and Business You Want by Deploying Empathy appeared first on The $100 MBA .
Fri, October 21, 2022
MBA2162 5 Strategies to Prevent Burn Out + Free Ride Friday
It should go without saying: you don’t want to burn out. Yet so many entrepreneurs do. Maybe it’s a question of perceived “grit” or toughness. We think that if we don’t work ourselves into the ground, then we’re not trying hard enough. But that attitude isn’t just unhealthy — it’s bad business strategy. The best entrepreneur is at the top of their game, not worn down to a nub. So how do you keep burnout at bay? Today, Omar shares 5 strategies that work for him. With multiple businesses and a remote team spread across the globe, it can be easy to drown in 24/7 work. But instead, Omar makes a concerted effort to keep himself at his best — by getting the right amount of rest. It can seem counterintuitive to put time and effort into making sure you don’t work too hard. But that’s entrepreneurship for you; your success (and health) are entirely in your own hands. Click Play at the top of the page! Show Links Dale Beaumont The Automated Webinar Challenge The post MBA2162 5 Strategies to Prevent Burn Out + Free Ride Friday appeared first on The $100 MBA .
Thu, October 20, 2022
MBA2161 How Important Are Launches?
Ah, the launch. The day you get to introduce your product or service to the world. It can feel extremely exciting — and extremely high-stakes. But is it? This year, we’re launching a new product, and we’re taking a different approach. We have different goals this time around, and different metrics by which we’ll measure success. It’s not that this launch is any less important than past launches. It’s just that we’re defining what we want to achieve more specifically. What about your next launch? Today, we discuss how to define a “successful” launch, and how to map your own goals for the debut of new offerings. We’ll share strategies and recommendations, and help you differentiate between make-or-break launches and more narrow campaigns. Learn how to approach launches with a cooler head, clear desired outcomes, and tested strategies. Click play at the top of this page! Show Links CourseNinja The post MBA2161 How Important Are Launches? appeared first on The $100 MBA .
Wed, October 19, 2022
MBA2160 Q&A Wednesday: Do I have to have annoying cookies pop up on my site?
When it comes to converting website traffic, friction hurts. Friction is anything that requires the visitor to take extra steps before they take a desired action — like signing up for your newsletter or reading your blog. The more obstacles are in the way, the less effective the website is at creating leads and customers. Unfortunately, some obstacles are legal requirements. It’s Q&A Wednesday, and we’re dealing with “cookies,” those little bits of code that track your online activity. They’re used to gather info that’s useful for marketers and advertisers to follow up on. These days, almost every site you visit interrupts your browsing to tell you about their cookies, and invite you to set your preferences. Is this…necessary? As with so many questions in business, the answer is “it depends.” Today, we explain what these pop-ups are about, who has to have them, and the one way you can take them off your site — if you really want to. Click play at the top of this page! Show Links Fathom Analytics The post MBA2160 Q&A Wednesday: Do I have to have annoying cookies pop up on my site? appeared first on The $100 MBA .
Tue, October 18, 2022
MBA2159 How Committed Are You?
Almost all entrepreneurs who succeed in the long term have one thing in common: commitment. But what is commitment, anyway? What does it look like? Most importantly, how can you tell if you have it? Today, we explore what real commitment looks like in practical terms. Spoiler alert: it doesn’t mean obsession, or being a slave to your business. But it does mean going beyond what 90% of people are willing to do. With examples from various businesses and walks of life, we explore the difference between true commitment, and the kind of casual effort that there’s nothing wrong with, but isn’t likely to result in life-changing success. Learn what it means to be committed to entrepreneurship, and ask yourself: am I in this all the way? And if not, how can I get there? Click play at the top of this page! The post MBA2159 How Committed Are You? appeared first on The $100 MBA .
Mon, October 17, 2022
MBA2158 Must Read: Mastering The Rockefeller Habits by Verne Harnish
Not everything in every book is advice worth following. …but that doesn’t mean you shouldn’t read it. Today, we review Verne Harnish’s Mastering The Rockefeller Habits , a primer on some of the best practices any business can use to strategically pursue growth. Did we agree with everything in it? Definitely not. But the good parts are so good, it’s worth it. We couldn’t call it a “Must Read” otherwise. In this episode, Omar shares his favorite takeaways, particularly on the topics that too few business books are willing to tackle. He also discusses which parts of the book are…less than useful, or that challenge his own hard-won business wisdom. Exposing yourself to views that challenge your own is a must — either to strengthen your own convictions, or debunk them! Either way, you come out a better informed entrepreneur. Hear what this book has to offer. Click play at the top of this page! Show Links Mastering The Rockefeller Habits by Verne Harnish The post MBA2158 Must Read: Mastering The Rockefeller Habits by Verne Harnish appeared first on The $100 MBA .
Fri, October 14, 2022
MBA2157 How Much Cash Should You Always Have in the Bank? + Free Ride Friday
Rainy days happen. How’s your umbrella? Every business needs to have a stash in place for market downturns, slow quarters, or even…y’know, mistakes. But how big should it be? Today, we offer a firm answer. We’ll explain how to figure out the right number, and how to get your business there. Having enough runway is critical to the long-term viability of your business. But there is a such thing as too much money in the bank, depending on your location and industry. Learn why you should never operate a business without the minimum amount of cushion, and how much that minimum amount really is for your company. Start the project of making your business more durable, and able to pivot when the status quo isn’t working. Click play at the top of this page! Show Links The Automated Webinar Challenge The post MBA2157 How Much Cash Should You Always Have in the Bank? + Free Ride Friday appeared first on The $100 MBA .
Thu, October 13, 2022
MBA2156 Signs It’s Time to Go All in on Your Business Idea
When you’re running (and funding) your own business, it’s smart to avoid too much risk. …but you can’t avoid all risk. And at some point, risk avoidance starts to look like cheating yourself out of greater success. Every business reaches a moment where you have to ask if the time, money, and effort you invested is likely to pay off. If the answer is no, you bail or pivot (no shame in that). But if the answer is yes, it makes no sense to go in halfway. It’s time to commit. Today, we share some of the most clear signals that your business or product is ready for your full attention. When these signs appear, you’re most likely in a situation where a major investment of time, money, and effort is the smartest play. With examples from our own experience, we’ll paint a picture of what that moment looks like. You should always be smart, cautious, and subject your ideas to thorough validation. But once you’re beyond validation, it’s time to swing for the fences. Failing to succeed because of inaction is just as tragic as failing to succeed because of incorrect action. When the lights are green, it’s time to GO. Click play at the top of this page! The post MBA2156 Signs It’s Time to Go All in on Your Business Idea appeared first on The $100 MBA .
Wed, October 12, 2022
MBA2155 Q&A Wednesday: Should I fire someone before I have a replacement?
Firing people is almost never easy. We’re often afraid of dealing with the fallout of letting an employee go. Operations will be disrupted, feelings may be hurt, and someone needs to take over for whoever got the boot…preferably as soon as possible. Can you plan ahead for a firing? You certainly can. It’s Q&A Wednesday, and we’ve got a listener who knows it’s time to say goodbye to a certain employee, but worries that it may be smarter to find a replacement before swinging the ol’ ax. Is that possible? Is it ethical? Could it backfire? Fortunately, Omar’s been in this pickle before. Today, we discuss when to get rid of people immediately, and when to plan a more gradual transition. We’ll explore how to navigate the pitfalls of replacing one employee with another, and making sure you do everything in your power to be fair with everyone involved. Every business has to confront this issue sometime. Best to have a strategy in place! Click play at the top of this page! The post MBA2155 Q&A Wednesday: Should I fire someone before I have a replacement? appeared first on The $100 MBA .
Tue, October 11, 2022
MBA2154 How Much Time Should You Give Your Idea Before You Quit?
Quitting is an option. And it’s often the right one. When a product or business idea fails to produce fruit — and you have little evidence to suggest it ever will — wasting more money on it doesn’t make sense. But of course, it’s hard to tell when you’re in that situation. There’s a fine line between perseverance and delusion; between being a quitter and being savvy. Today, we take a look at the most clear signs that something isn’t working, and that it’s time to admit defeat. More importantly, we explore how to avoid that situation in the first place, by doing the best possible due diligence in terms of validating every idea thoroughly. There are steps you can take to get a truly realistic notion of an idea’s chances of success, before sinking too much money into it. Learn how to quit with an easy conscience, or press forward with confidence, depending on the reality of your situation. Know that whether you keep trying or throw in the towel, you do it for reasons that make sense. Click play at the top of this page! Show Links WebinarNinja The post MBA2154 How Much Time Should You Give Your Idea Before You Quit? appeared first on The $100 MBA .
Mon, October 10, 2022
MBA2153 Extended Interview: Laura Roeder – Lessons Learned From Growing & Selling Her Business and Starting Again
If you had to start your business all over again, what would you do differently? Some entrepreneurs actually get to answer that question. Take Laura Roeder, who created the social-media scheduling app MeetEdgar, built it into a top marketing tool, and ultimately sold it. Now that she’s out of the social game, Laura has turned her focus to a new business, the coaching platform Paperbell. How well have the lessons Laura learned at MeetEdgar transferred to Paperbell? Today, Omar sits down with Laura for an extended conversation about the entire journey, from creating her first business to growing her current one. In this wide-ranging interview, Omar and Laura discuss everything from applying hindsight, to ethical marketing, to trusting your own instincts and defining success in your own way. Laura’s road to multiple successful startups wasn’t mistake-free. Of particular value in this conversation are the lessons learned the hard way, like chasing the wrong metrics and allowing your business to depend on someone else’s. Get an inside perspective on navigating entrepreneurship, with the clarity only experience can bring. Click play at the top of this page! Show Links Paperbell Anything You Want by Derek Sivers The post MBA2153 Extended Interview: Laura Roeder – Lessons Learned From Growing & Selling Her Business and Starting Again appeared first on The $100 MBA .
Fri, October 07, 2022
MBA2152 Why You Need To Attend More In-Person Conferences + Free Ride Friday
In-person events are back! One of the best things entrepreneurs — especially new entrepreneurs — can do to boost their business is to attend live, in-person conferences. COVID took that option off the table for a while. But now that things are normal(er), it’s time to take advantage. Today, we explain why you should be at the next conference you can get to, and how to get the most from it. We’ll dive into what makes conferences so intensely valuable, what you can expect to gain from them, and how to maximize your results. Omar shares how his early experiences at conferences had a dramatic impact on his development as an entrepreneur…and how the same could happen for you. Plus, we share a few ways you can ensure you’ll actually go to conferences — instead of just planning to. Click play at the top of this page! Show Links The Automated Webinar Challenge The post MBA2152 Why You Need To Attend More In-Person Conferences + Free Ride Friday appeared first on The $100 MBA .
Thu, October 06, 2022
MBA2151 Do You Need To Sell Products at Different Price Points?
Let’s break down the “value ladder,” Many businesses purposely create products at varying price points, in the hopes of getting people into their ecosystem. Think of your cheapest (or free) product as a gateway to bigger-ticket purchases down the road — one stepping stone at a time. But does this work for everyone? Today, we explore this strategy in depth, and who it’s most appropriate for. We get into why price variance works so well, and why sometimes, it doesn’t. With examples from various businesses, we study different variations on the move, and how you could potentially apply it to your own company. Decide whether building your own value ladder is a good idea — and if so, learn how to do it right. Click play at the top of this page! Show Links WebinarNinja The post MBA2151 Do You Need To Sell Products at Different Price Points? appeared first on The $100 MBA .
Wed, October 05, 2022
MBA2150 Q&A Wednesday: Do I charge in US Dollars or my local currency?
Should you be charging in USD, no matter where you are? It’s a good question. Today is Q&A Wednesday, and we’ve got a listener with their own business in Europe, who noticed that competitors list their prices in American currency. Why? What’s the advantage, and are there disadvantages? Now that even the smallest business can go global, the currency question looms large. Today, we outline the options you have, and the ups and downs of each. Whether you choose a “global” currency like the USD, local currency, or a mixture of both, your choice could impact your bottom line in a big way. Learn why so many businesses try to stick with an “international” currency, and why some don’t. Your customers could be anywhere in the world; make sure they can pay you, and that it doesn’t cost your business any unnecessary expenses. Click play at the top of this page! The post MBA2150 Q&A Wednesday: Do I charge in US Dollars or my local currency? appeared first on The $100 MBA .
Tue, October 04, 2022
MBA2149 How To Create & Sell a Product in a Weekend
If that title sounds like clickbait…we get it. But we’re not kidding around; you can put together a genuine sales offer for an entirely new product in 48 hours or so. Whether it’s to boost revenue, or to simply put a few extra reps in exchanging goods for money, this is real. And yes, there’s a trick to it. It’ll all make sense once you hear the episode. Are we burying the lede right now? Of course we are. But if you execute the strategy we outline, you will definitely have a full-fledged, valuable product to sell. And if you understand your own audience, they’ll want to buy it. Learn this unique — but totally rational — way to turn assets you probably already have into market-ready products. Your audience will love it, you’ll make a few bucks, and your business will take a few steps in the direction of growth. Click play at the top of this page! Show Links WebinarNinja The post MBA2149 How To Create & Sell a Product in a Weekend appeared first on The $100 MBA .
Mon, October 03, 2022
MBA2148 Guest Teacher – Lorrie Thomas Ross – How to Create a Sustainable and Effective Marketing Strategy
Don’t market without a (long-term) plan. Often, new entrepreneurs “wing it” when it comes to marketing and brand-building. But being new to business comes with a huge advantage: you can implement a long-term strategy earlier. Today’s special guest teacher will help you do just that — and if you’re already marketing, she’ll help you course correct for better results. Lorrie Thomas Ross founded Web Marketing Therapy to diagnose ineffective marketing strategies, and help businesses find a better strategic prescription. Today, she shares a framework for auditing your current marketing efforts, and creating a strong foundation for overall strategy. Learn the best ways to generate leads and create brand narrative, with a focus on what actually, measurably works. Click play at the top of this page! Show Links Web Marketing Therapy The post MBA2148 Guest Teacher – Lorrie Thomas Ross – How to Create a Sustainable and Effective Marketing Strategy appeared first on The $100 MBA .
Fri, September 30, 2022
MBA2147 Why Ecommerce Is One of the Hardest Businesses to Start & Grow + Free Ride Friday
Omar has run many a business. But the hardest kind, for (literally) his money, is ecommerce. Every type of business has its challenges, but selling physical goods online has more — and more difficult — issues to contend with. That’s not to say you shouldn’t start an ecommerce business. But you should know what you’re getting into! Today, we share what you need to prepare for, if ecommerce really is your game. For many aspiring entrepreneurs, ecommerce seems like the obvious choice. And while selling stuff on the Internet may seem less complicated than, say, developing software or building a freelance service business…it isn’t. Learn exactly what challenges to expect, and get tips on how to navigate them based on Omar’s experience. Go into ecommerce with your eyes open, and increase your odds of success. Click play at the top of this page! Show Links The Automated Webinar Challenge The post MBA2147 Why Ecommerce Is One of the Hardest Businesses to Start & Grow + Free Ride Friday appeared first on The $100 MBA .
Thu, September 29, 2022
MBA2146 Is Your Business Pushing You Around?
At first, your business is your baby. But if you’re not mindful, it can quickly turn into a monster. Many entrepreneurs learn this the hard way, as responsibilities and obligations multiply, and gradually encroach on the boundaries between your work and your life. You may not see it coming; taking a weekend call here, sacrificing a workout there, cutting family time just a little short… Before you know it, your business dictates a lifestyle that supports it, instead of enabling a lifestyle you want. Today, we share the various ways people end up as victims of their own creations, and the telltale signs that you might be headed that way. We’ll share examples from our own experience, as well as tips for protecting yourself. Don’t let your business become a bully. Click play at the top of this page! Show Links The Working While Traveling Experiment The post MBA2146 Is Your Business Pushing You Around? appeared first on The $100 MBA .
Wed, September 28, 2022
MBA2145 Q&A Wednesday: How do I grow my email list without paid ads?
We know email marketing is a must. But when you’re just starting out, how do you get people’s addresses? …more importantly, how do you get email addresses for free? Anyone can throw money at the list-building problem and get results (short-term though the results may be). But there are other, arguably better, options. With a little time, work, and creativity, anyone can build a strong email list. It’s Q&A Wednesday, and we’re helping one listener get their email marketing off the ground — without spending a dime on paid ads. In this episode, we share a few specific ways you can leverage assets you already have (plus a few ways to leverage other people’s assets) to fill your contact list with interested potential leads. Learn how to get into inboxes, without donating your hard-earned money to Facebook or Google. Click play at the top of this page! Show Links Sumo iDevAffilate Rewardful The post MBA2145 Q&A Wednesday: How do I grow my email list without paid ads? appeared first on The $100 MBA .
Tue, September 27, 2022
MBA2144 How To Promote Your Product Without Spamming Your Email List
eMail marketing works — but it can backfire. Sending your list too many emails comes with a host of bad consequences: unsubscribes and getting your content labeled as spam (yikes) can hurt your deliverability, making it less and less likely your emails will land in people’s inboxes. So how do you communicate without…over-communicating? Today, Omar shares a simple system that works for us. By testing the waters a bit before executing certain campaigns, you can send emails that are much more likely to be opened and clicked, because people are actually looking forward to them! Learn how to lighten your touch, and avoid dumping too many messages on consumers who already get way more emails than they want. Keep your sender reputation strong, and your deliverability high. Click play at the top of this page! Show Links Mission Control Business Coaching The post MBA2144 How To Promote Your Product Without Spamming Your Email List appeared first on The $100 MBA .
Mon, September 26, 2022
MBA2143 Extended Interview: Patrick Campbell – Building & Selling a $200 Million Business
Create it. Grow it. Cash out. That’s the goal of many entrepreneurs: to build a business that’ll sell for enough money to fund whatever comes next — even if nothing comes next, business-wise. So what does that journey look like? How do you get there? And just as importantly, what happens after? Patrick Campbell created ProfitWell and bootstrapped it into a successful startup. Selling it wasn’t exactly the goal, but when Paddle came along with an offer that made sense, Campbell let his baby go — for a cool $200 million. What now? In this extended interview, Patrick shares the journey from startup to acquisition, and explores an important (but often overlooked) aspect of entrepreneurship: what do you do once you’ve “made it”? Click play at the top of this page! Show Links ProfitWell The post MBA2143 Extended Interview: Patrick Campbell – Building & Selling a $200 Million Business appeared first on The $100 MBA .
Fri, September 23, 2022
MBA2142 Should You Offer Payment Plans for High-Ticket Offers? + Free Ride Friday
Charging in installments works for infomercial products. But will it work for yours? When you don’t collect the entire price of your product or service right away, you take a risk. You may see one or two payments, only to forfeit the rest. That said, when you only accept full payment up front, you risk not making the sale. The key is to understand what kinds of offers benefit from payment plans — and which don’t. Today, we break down the advantages and pitfalls of payment plans, and what factors make them riskier. We’ll explore the price points and product types that do better or worse with payment plans, including the one thing you should always get money up front for. Make the most sales — and the most revenue — with the right payment approach. Click play at the top of this page! Show Links The Automated Webinar Challenge The post MBA2142 Should You Offer Payment Plans for High-Ticket Offers? + Free Ride Friday appeared first on The $100 MBA .
Thu, September 22, 2022
MBA2141 How Often Should You Post to Social Media?
When it comes to social media, more isn’t always better. Our instinct (and a lot of advice out there) is to post as much and as often as possible. But the data — and our experience — don’t bear that out. Today, we take a dive into the available data on social media, and unpack how exactly you can use FB, Twitter, the ‘Gram, and LInkedIn to your advantage. Remember: these platforms and the companies that run them have their own goals, and it’s not to grow your business. The key is to balance the platform’s agenda with your own. Learn what each channel looks for (and rewards) so that you can post and interact in a way that works. Choose the right channel for your niche and content style. Use the numbers to create a strategy that’s effective — not a guess. As they say, if you’re not paying for the product, you are the product. Don’t let social media platforms benefit only themselves. With the right knowledge, they can work for your business too. Click play at the top of this page! Show Links MeetEdgar Buffer Sociamonials The post MBA2141 How Often Should You Post to Social Media? appeared first on The $100 MBA .
Wed, September 21, 2022
MBA2140 Q&A Wednesday: How do I choose an email marketing software for my business?
Email is one of the most powerful tools for an independent business. As they say (and as we often repeat) “the money’s in the list.” For all the marketing channels out there, email still gets the best results in terms of reach and conversions. But there are way too many email platforms out there. Today, we help a brave, aspiring young entrepreneur get started on the right track, by choosing an email platform that gets the job done on a high-schooler’s budget. But it’s not just about finding the cheapest option — it’s about finding an option that won’t hold you back when the business actually grows. Learn what every independent business needs from their email platform, and how to make sure you choose the right one. And of course, we’ll share our personal recommendation for the platform we trust with our own campaigns. Once you choose an email service, switching is a heavy lift. Make sure you don’t have to do it too often, by starting with one that’ll serve you well for years. Click play at the top of this page! Show Links ConvertKit MailChimp The post MBA2140 Q&A Wednesday: How do I choose an email marketing software for my business? appeared first on The $100 MBA .
Tue, September 20, 2022
MBA2139 How to Charge for a Service on Your Website
Charging for a physical or digital product is fairly easy. But what about services? If you’re a freelance web designer, copywriter, or coach, getting paid can be tricky. Today, we explore the best ways to charge for services and process payments quickly — without hurting sales or getting yourself overburdened with complicated software tools. Buying your service online should be just as seamless as buying a t-shirt! In this episode, we explain exactly what your point-of-sale and payment processing tools need to do for you, and share our top recommendations for the tools we like most. Save yourself a few hours of research, and get more sales for your services. Click play at the top of this page! Show Links ConvertKit Stripe Freshbooks ThriveCart SamCart EventBrite The post MBA2139 How to Charge for a Service on Your Website appeared first on The $100 MBA .
Mon, September 19, 2022
MBA2138 Must Read: Effortless by Greg McKeown
Harder doesn’t mean better. In fact, the opposite might be true. For as powerful as grit and a solid work ethic can be, we’re never grunting and sweating when we’re at our best. We’re smooth. We’re fluid. We’re… Effortless. Greg McKeown first changed our approach to business with his truly essential Essentialism , which advocates for a strict focus on what matters most. Now, Effortless adds a new dynamic: embracing the ease that characterizes our best efforts. Of course, it means reframing your mindset. If you believe that “hard work” is always the way forward, it might take some mental pivoting to understand that incredible results often come from low levels of effort — at least as people typically understand effort. Hear the key points and top takeaways from this instant classic. Click play at the top of this page! Show Links Effortless by Greg McKeown Essentialism by Greg McKeown The post MBA2138 Must Read: Effortless by Greg McKeown appeared first on The $100 MBA .
Fri, September 16, 2022
MBA2137 How To Create Attractive Templates To Get More Leads + Free Ride Friday
Information isn’t the only thing that gets leads. When we create free lead magnets, we often default to sharing information. After all, sharing what we know doesn’t cost much, and knowledge is easy to transfer online. But there’s another option — and it’s just as good for conversions: templates. Whether it’s email or blog post templates, slide deck templates, or something else, a template doesn’t teach your lead anything. But it still empowers them. In other words, a free template is a solution to a pain point, just as much as an e-book or checklist is. The difference: it’s easier to use right away, and leaves a smaller gap between what you gave your lead and what they actually did with it. Today, hear how we use free templates as highly effective lead magnets. And learn how to ask yourself what kinds of templates your audience might appreciate. Click play at the top of this page! Show Links The Automated Webinar Challenge Canva The post MBA2137 How To Create Attractive Templates To Get More Leads + Free Ride Friday appeared first on The $100 MBA .
Thu, September 15, 2022
MBA2136 What I Learned From Hosting a 4 Day Event
Offering live, in-person workshops, retreats, and other events isn’t easy. …but it’s so worth it. Recently, Omar hosted a 4-day in-person ski & snowboard retreat for independent founders. It was the first in-person event we’ve put together in a while, and it didn’t go exactly as planned — but it was still a win for us, and a worthwhile experience for everyone who attended. Today, we share how we planned this event, what went right and wrong, and how we navigated the unexpected twists along the way. If you’re thinking of organizing an event like this (especially if it involves travel, lodging, and the other logistics that can get complicated quickly) give this episode a listen. Learn how to make sure that both you and your attendees get the value they’re looking for — and have a great time while they’re doing it. Click play at the top of this page! Show Links OzCon The post MBA2136 What I Learned From Hosting a 4 Day Event appeared first on The $100 MBA .
Wed, September 14, 2022
[Bonus Episode] From Real Good Podcast: The Business of Empowering Girls with Jennifer Openshaw
Entrepreneurship is about more than just making money. …or at least it can be. Today, we resume our partnership with US Bank’s Real Good podcast, a show that highlights business ventures for which profit isn’t the first goal. In this episode of Real Good , get to know Jennifer Openshaw, founder and CEO of Girls With Impact. GWI’s mission is to empower young female business people with a 10-week “mini MBA” program, designed to give these young women the skills and confidence they may not get from formal education. Hear how the power of business education and mentoring can lay the groundwork for a better tomorrow, by strategically offering the right tools to underserved groups in advance. Businesses can make more than money. With the right goals in mind, they can make investments in a future that looks a little more like the one we need. Click Play at the top of the page! Show Links Real Good podcast The post [Bonus Episode] From Real Good Podcast: The Business of Empowering Girls with Jennifer Openshaw appeared first on The $100 MBA .
Wed, September 14, 2022
MBA2135 Q&A Wednesday: When do I hire my first executive assistant?
If you’re running a business by yourself, the question isn’t if you should hire an EA or VA (Executive Assistant/Virtual Assistant). The question is when . And wouldn’t you know it, one of our listeners asked exactly that. It’s Q&A Wednesday, and we’ve got a solopreneur who knows an EA will be a good idea at some point. But how soon is too soon? How can you know when it’s the right time? In other words, at what point does an EA become an investment, rather than just an expense? In this episode, we’ll discuss why and how an EA can empower you to make more money, by freeing you up to focus on higher-priority revenue-generating tasks. We lay out a step-by-step system you can use to determine if the time is now, or if your EA is still a while down the road. Bonus — we also get into where to look for a great EA, so you can hire one that’s (almost) as good as ours. Click play at the top of this page! Show Links Onlinejobs.ph The post MBA2135 Q&A Wednesday: When do I hire my first executive assistant? appeared first on The $100 MBA .
Tue, September 13, 2022
MBA2134 How To Negotiate and Cut Your Expenses
Profit is oxygen. But if you’re only creating profit by maximizing revenue…you’re only doing half the job. It’s time to get lean, and stay lean. Today, we explore how to keep expenses down, by consistently tracking and trimming the fat. It’s not about obsessing over overy penny or being a miser. It’s about making smart deals with the people and companies who make up the “Loss” side of your Profit & Loss sheet — and renegotiating regularly. Learn how we systematically analyze our own spending, and slash expenses by a significant percentage every couple years. The fact is, you’re probably spending more than you have to, somewhere. And to keep your small business growing, you can always make more room in the budget. Hear how to get the most out of your budgets, and keep that P&L sheet in shape. Click play at the top of this page! The post MBA2134 How To Negotiate and Cut Your Expenses appeared first on The $100 MBA .
Mon, September 12, 2022
MBA2133 Extended Interview: Ronsley Vaz – How He Created Australia’s First Podcasting Conference
There’s only one thing more valuable than networking: being the one creating the networking opportunity. Ronsley Vaz started Australia’s first podcasting conference, We Are Podcast, now a significant regular event for entrepreneurs worldwide. But…how? How does someone just decide to create a major event and actually pull it off? We decided to ask Ronsley and find out. In this extended conversation, Omar sits down with Ronsley to unpack everything that went into creating the event. By studying Ronsley’s journey from first-time entrepreneur to the guy connecting and coaching small business owners across the globe, you can learn what’s really possible if you have the courage to swing for the fences. Hear what it takes to organize and produce an event with audacious goals, including what can go wrong and how to prepare for it. If you’re thinking about bringing people in your niche together, don’t miss this interview. Click play at the top of this page! Show Links We Are Podcast Amplify The post MBA2133 Extended Interview: Ronsley Vaz – How He Created Australia’s First Podcasting Conference appeared first on The $100 MBA .
Fri, September 09, 2022
MBA2132 Why Your Business Needs a Podcast + Free Ride Friday
Everyone’s blogging. Everyone’s on social. Podcasting, though… We can’t stress enough how powerful this podcast has been for our business. From our coaching and public speaking to our software business, The $100 MBA Show has opened more doors for us than anything else. More importantly, it taught us skills that apply to everything, not just the digital airwaves. And you should try it, too. It’s not as impossible as it seems! Everyone with a successful podcast, from ourselves to Joe Rogan himself, started with zero listeners and very little following (no, Joe Rogan was not a big deal at first). Today, learn why podcasting is so game-changing. Some of it is obvious, but just as much will surprise you. You don’t need to have millions of listeners for a well-targeted podcast to support your business. You just need to have something to say and an audience to serve. Plus, we’ll share a special free resource for starting your own podcast. Don’t miss out on this one! Click play at the top of this page! Show Links How to Start, Grow & Monetize Your Podcast The Automated Webinar Challenge The post MBA2132 Why Your Business Needs a Podcast + Free Ride Friday appeared first on The $100 MBA .
Thu, September 08, 2022
MBA2131 How To Attract Your Perfect Leads
Your marketing and advertising resources are limited. You can’t afford to waste them on people who might buy what you’re selling, or even on people who almost certainly will buy it. To grow a small business, that’s simply not good enough. You want to focus on people who will love what you’re selling, and tell everyone they know. In other words, you want the perfect leads. And as it turns out, they’re not as hard to find as you might think. Today, we share how to stop wasting time and effort on tire-kickers, casual browsers, and maybe-hopefully one-time customers. Today, it’s all about finding lifers and evangelists for your brand. We’ll discuss how to identify the people most likely to become superfans, how to produce marketing materials that speak directly to them, and the best way to convert them into customers. Not all leads are created equal! In this episode, learn how to focus on the best ones. Click play at the top of this page! Show Links WebinarNinja Sumo PodMatch The post MBA2131 How To Attract Your Perfect Leads appeared first on The $100 MBA .
Wed, September 07, 2022
MBA2130 Q&A Wednesday: Do I need to build my network or audience first?
What really gets your new business off the ground — friends or followers? As they say, your “network is your net worth.” But as we say, your audience is the single most valuable asset you can build, one that can support you across multiple products and businesses. So which should you put first? It’s Q&A Wednesday, and we’ve got a listener who’s just starting out, and asking exactly the right questions. While getting out and forging relationships with industry people and influencers in your niche is critical, your audience is your business. Today, we take a hard look at how to balance the two. The good news? There are ways in which each can support the other. Learn how to divide limited time between equally crucial aspects of your business. Create the biggest impact you can with the resources you have. Build the twin pillars of any independent business. Click play at the top of this page! The post MBA2130 Q&A Wednesday: Do I need to build my network or audience first? appeared first on The $100 MBA .
Tue, September 06, 2022
MBA2129 How To Be More Consistent
We all know consistency is key. …but we’re terrible at putting it into practice. Making real strides in business (or anything else, really) isn’t about monumental efforts or drastic measures. It’s about the small, daily decisions we make that add up to something bigger over time. So how can you stay on the ball, day after day? Today, we break it down. From his years of experience in both education and entrepreneurship, Omar shares the importance of consistency, what it really means, and what steps you can take to bring greater consistency to everything you do for your business. Success is always a certain number of steps away. Make sure that every single day, you’re taking at least one forward. You’ll be glad you did — Click play at the top of this page! The post MBA2129 How To Be More Consistent appeared first on The $100 MBA .
Mon, September 05, 2022
MBA2128 Extended Interview: Ayman Al-Abdullah – How to Scale Your Business by Working Smarter
Hard work does not guarantee success. In fact, the unsuccessful are some of the hardest working people out there. That’s because instead of leveraging what comes easiest to them, they dig in and grind. Meanwhile, other people are experiencing less stress — and passing the hardest workers by. Ayman Al-Abdullah was CEO of AppSumo. In his time there, Ayman took the company from a modest 7-figure annual revenue all the way up to within striking distance of 9 figures. He didn’t do it by working himself to death. He did it by focusing strictly on the kinds of work that had the biggest impact. The same approach can turbocharge any business. In this extended interview, Ayman and Omar share the ways in which more strategic uses of their time and effort paid off huge, with a special focus on growing a business beyond what any single person’s hard work can achieve. Learn how to get to that next level, by letting yourself breathe a little easier. After all, sweat alone can only take you so far. Click play at the top of this page! Show Links Ayman Al-Abdullah AppSumo The post MBA2128 Extended Interview: Ayman Al-Abdullah – How to Scale Your Business by Working Smarter appeared first on The $100 MBA .
Fri, September 02, 2022
MBA2127 How To Get The Most From Your Team + Free Ride Friday
Your team can (probably) do even more. In our experience, most founders don’t realize how much their people are really capable of. But once employees settle into their roles, they have a tendency to go on autopilot. Then — lacking a challenge — they operate at less than their full potential. Today, we explore the different ways you can fire up your team, and get them excited to work, not just willing to. By tapping into their natural sense of pride and ambition, you can inspire employees to work beyond their job descriptions. …and no, this isn’t about overworking people or squeezing more productivity out of them! It’s about finding intrinsic motivation in your team’s normal desire to do awesome work. Hear the strategies that’ve worked for us. Grow your business and get more accomplished, without hiring anyone new. Click play at the top of this page! Show Links The Automated Webinar Challenge Canva Basecamp The post MBA2127 How To Get The Most From Your Team + Free Ride Friday appeared first on The $100 MBA .
Thu, September 01, 2022
MBA2126 How To Make More Revenue With Customer Cancellations
Losing a customer isn’t fun — but it doesn’t have to be a total loss. There are a few ways you can make lemonade (by which we mean money) when a customer is on their way out the door. Some of them are…well, odd. But today, we’re sharing our favorites. The key is to not write off every soon-to-be former customer. Instead, you can build a “cancellation flow” that helps identify a best-case scenario for both of you. Ideally, it means they stick around. But even if they don’t, you can still profit — even after they’re gone! Very few businesses are using all of these strategies. In other words, they can give you an edge. Learn these creative ways to salvage some of your investment. After all, you put time, money, and effort into getting these customers. Click play at the top of this page! The post MBA2126 How To Make More Revenue With Customer Cancellations appeared first on The $100 MBA .
Wed, August 31, 2022
MBA2125 Q&A Wednesday: How do I secure sponsors for my podcast?
You found your voice. You found your audience. Now it’s time that podcast got you paid! It’s Q&A Wednesday, and we’ve got a listener who’s just over a year into their own podcast, and ready to monetize. There’s only one question: how? You can’t exactly walk into the nearest sponsor store and ask someone to put an ad on your show. Fortunately, we have lots of experience with this. Today, we’ll explore the different ways you can go about getting ads onto your podcast. We’ll discuss what attracts sponsors, how to find them, how to sell them on buying some of your time, and what terms to ask for. Take your podcast from passion to profit — learn how to turn your show into a real-deal revenue stream. Click play at the top of this page! Show Links MidRoll Media Canva The post MBA2125 Q&A Wednesday: How do I secure sponsors for my podcast? appeared first on The $100 MBA .
Tue, August 30, 2022
MBA2124 Your Business Strategy: How Much Time Should You Dedicate?
In business, you need to go in with a plan. But how much planning is really useful? At some point, strategizing stops being preparation and starts becoming procrastination. If you spend all your time drawing the map, you can’t take enough steps to get anywhere. Today, we explore how too much strategizing can be more limiting than helpful. With examples from various businesses, we’ll discuss how the right amount of planning is empowering — but too much will only hold you back. How many decisions can you really make in advance? More importantly, how many decisions are made better by having a strategy, and how many are best considered in the moment? From product development to marketing to hiring and beyond, find the sweet spot between solid strategy and “analysis paralysis.” Click play at the top of this page! The post MBA2124 Your Business Strategy: How Much Time Should You Dedicate? appeared first on The $100 MBA .
Mon, August 29, 2022
MBA2123 Guest Teacher – Narek Vardanyan – How to validate your ideas with pre-launching
Don’t hope people will buy your product. Know it. If you have an idea for a product or service, it’s just that: an idea. And even if it sounds like a great one, you can’t really tell if people will actually part with their money for it. Not without a little research, anyway. Today, special guest Narek Vardanyan walks us through the “pre-launch,” a way to put your product on the market before you go all-in. By dipping your toes into the water, you can get a much more accurate sense of whether the broader market will love what you’re selling. Go beyond simply asking questions, and test the viability of your product in a meaningful, actionable way. Launch with (data-backed) confidence — Click play at the top of this page! Show Links Prelaunch.com The CrowdFunding Formula The post MBA2123 Guest Teacher – Narek Vardanyan – How to validate your ideas with pre-launching appeared first on The $100 MBA .
Fri, August 26, 2022
MBA2122 How to Scale a Coaching Business + Free Ride Friday
If you have an established coaching business, it’s time to grow it. Maybe you know that already. Maybe you’re even trying! Today, we break down how to do it, and the key principles you can organize your scaling efforts around. Too many coaches make too little for what they do — make sure you’re not one of them. And yes, we will talk numbers. Today’s lesson applies to every kind of coaching, from business to fitness and beyond. We’ll discuss what you should charge, how much you can (really) make, and what steps are necessary to get there. You can earn much more, and have a far greater impact. Learn how to get from A to B, how to diversify your offerings, and how to market and sell them effectively. The sky is truly the limit for online coaches. Let’s see how far you can go! Click play at the top of this page! Show Links Why Low-Ticket Coaching Doesn’t Work The Automated Webinar Challenge Heroic Public Speaking The post MBA2122 How to Scale a Coaching Business + Free Ride Friday appeared first on The $100 MBA .
Thu, August 25, 2022
MBA2121 Can You Run More Than One Business?
Is it feasible to juggle 2, 3, or more business simultaneously? …and just as importantly, should you? We get this question a lot, probably because our business consists of quite a few operations. From this very podcast to our webinar software to Omar’s public speaking engagements, our income streams are varied. So, is it a good thing? Or are we pulling ourselves in too many directions? Today, we discuss all the reasons we run (meaning run , not just own ) multiple businesses, and every advantage that comes with it. We’ll also discuss what can go terribly wrong — including what went wrong for us. If you’re running a business and feel the tug of starting a new project, this episode is for you. Learn exactly what factors you need to consider, and make the right call for you. Click play at the top of this page! The post MBA2121 Can You Run More Than One Business? appeared first on The $100 MBA .
Wed, August 24, 2022
MBA2120 Q&A Wednesday: How do I choose the right website builder tool for me?
Every business needs a website (seriously, every ). But not every business can hire a website designer full-time. Fortunately, there are a ton of DIY site builders out there. Unfortunately, there are so many, it can be a major task just to figure out which one is right for you and your needs, wants, and skill set. We’ve got you covered. It’s Q&A Wednesday, and we’ve got a listener with just enough tech skills to feel comfortable building their own site, but not enough to build it from scratch. In this episode, we break down the major builder tools, and explain the different features each one offers. No matter what you’re doing in business, you can probably find the tool you need in this episode! Whether you’re a coding ace or a total Ludditte, there’s an option that’s perfect for you. From tools for fully digital businesses to e-commerce to brick & mortar stores, this episode will help you figure out exactly which one will help you get the job done. Click play at the top of this page! Show Links Shopify Ghost WPENgine Elementor UpWork Freelancer WebinarNinja Google Domains The post MBA2120 Q&A Wednesday: How do I choose the right website builder tool for me? appeared first on <a hr
Tue, August 23, 2022
MBA2119 Why Low-Ticket Coaching Doesn’t Work
If you’re charging 2 figures for a coaching program, you’ve already lost. That’s a bit of a bold statement, but in today’s episode, Omar explains why it’s true. From years of experience coaching, being coached, and working with coaches, one thing is clear from where we stand: the bargain-bin pricing model is a no-go — even if it’s designed to create upsell opportunities. It may seem like a solid premise, but it doesn’t work. Not for clients, and certainly not for your business. Learn why! Today we explain the flaws in the low-ticket coaching model, and why fixating on price instead of value is never a good strategy. Hear what we think is the bare minimum for any decent coaching program, and how to get over the self-doubt that makes coaches charge less than they’re worth. Click play at the top of this page! The post MBA2119 Why Low-Ticket Coaching Doesn’t Work appeared first on The $100 MBA .
Mon, August 22, 2022
MBA2118 Extended Interview: Matt Giovanisci – Building a Crazy Successful Business On Your Own Terms
The best way to “make it” as an entrepreneur? Don’t learn the right strategies — create them. Matt Giovanisci built a successful brand and business without anyone else’s money, anyone else’s formulas, or even a post-secondary education (unless you count everything he taught himself, which you should). So how did he do it? By fearlessly experimenting, adapting what works, and ditching the rest. In this long-form interview, you’ll get an in-depth lesson in how adaptability, ingenuity, and some extra chutzpah really are the only things an entrepreneur needs. From leveraging random (but valuable) knowledge from a summer job into effective content, to teaching himself how to build websites pre-WordPress, to affiliate marketing before most people knew the term, Matt is proof that with flexibility and persistence, you can just…figure it out. Learn from an example of pure entrepreneurship: self-made, completely independent, and brave enough to disregard anything that doesn’t directly support the lifestyle he wants. If you’re not sure what you want to do, or how you want to do it, give yourself the benefit of hearing this interview. Where there’s a will, there’s a way — even if you have to invent it. Click play at the top of this page! Show Links MoneyLab MoneyLab on YouTube BrewCabin SwimUniversity Profit First by Mike Michalowicz The post MBA2118 Extended Interview: Matt Giovanisci – Building a Crazy Successful Business On Your Own Terms appeared first on The
Fri, August 19, 2022
MBA2117 Passion or Money? Which Comes First? + Free Ride Friday
Should you “do what you love?” Or is that exactly the kind of advice that’ll keep you from doing what you love? Entrepreneurship is supposed to be about freedom, and the ability to choose your livelihood. But just because you love something doesn’t mean it’s a viable business. So if you’re starting out, should you try to create a business out of your passion, or a business that can fund your passion? We have a firm answer on that one. Today, Omar shares his experience (plus lessons from other, more high-profile entrepreneurs) to explore your real-world options. With a grounded idea of how independent business works, you get a solid sense of just how attainable your dreams really are. If your goal is to do what you love, it’s possible. But the path from here to there might include a few stops along the way, to best guarantee your ability to be fulfilled — on your own terms. Click play at the top of this page! Show Links EasyCourse The post MBA2117 Passion or Money? Which Comes First? + Free Ride Friday appeared first on The $100 MBA .
Thu, August 18, 2022
MBA2116 What Getting Sick Taught Me As a Business Owner
If you know our host Omar, you know he prides himself on a healthy lifestyle. But everyone eventually meets the bug they just can’t beat. …no, it wasn’t that one. But Omar was recently laid out for 10 days with one of the nastiest infections you can get without heading to the hospital. And while it wasn’t life-altering like a serious illness, it did force some serious reflection, specifically about life as an entrepreneur. In this episode, Omar explores what he learned by being forced to do nothing. When you face the powerlessness and helplessness that illness can bring, it reorients your perspective — even if you normally think of yourself as “in control” of most aspects of your life. Everything is a learning opportunity. Learn what a busy, successful entrepreneur took away from being forcibly sidelined by something we almost never see coming. Click play at the top of this page! The post MBA2116 What Getting Sick Taught Me As a Business Owner appeared first on The $100 MBA .
Wed, August 17, 2022
MBA2115 Q&A Wednesday: I feel trapped in my business. How do I get out?
It’s a depressing scenario: you built a business. You’re not happy with it. And you’re stuck exactly where you are…forever? It’s Q&A Wednesday, and we’ve got a listener who invested 10 years into a small business — and hates it. It does just well enough to survive, but not well enough to support the ideal lifestyle or allow its founder to cash out. So what now? This is more common than you might think. And there are always options. Even Omar has been in exactly this same situation. The problem isn’t financial, or even strategic. It’s emotional. So many feelings are tied up in a business, and so many fears about what could happen if you make a big change leave us paralyzed. Today, we explore what the options are when you really want out. We’ll discuss how to navigate the emotions involved, play out best and worst-case scenarios, and understand that you’re never as trapped as you trick yourself into believing. Learn how to get unstuck from an unsatisfying business. Click play at the top of this page! Show Links Flippa Microacquire Empire Flippers The post MBA2115 Q&A Wednesday: I feel trapped in my business. How do I get out? appeared first on The $100 MBA .
Tue, August 16, 2022
MBA2114 Why You’re Not Growing
When success is followed by a rut…what do you do? What holds a business back from reaching that next level? When your business started off good, but levelled off, how do you get off that plateau and move forward again? Our answer will probably surprise you. When your business hits a flat spot in terms of growth, it’s probably not your marketing, sales, product development, or anything you can quantify. Or rather, those things are just symptoms of the real, deeper issue. Today, we discuss what gets most independent businesses stuck in the mud, and how you can always take action to get out. It’s not a tip, trick, or hack. It’s a hard look at a more fundamental aspect of what makes your business tick. Learn what tends to limit your business, and how you can break free. Click play at the top of this page! Show Links The Ultimate Sales Machine by Chet Holmes The post MBA2114 Why You’re Not Growing appeared first on The $100 MBA .
Mon, August 15, 2022
MBA2113 Guest Teacher – Dave Charest – How to Attract and Retain a Strong and Loyal Customer Base
For a small business, customer loyalty is the best guarantee of success. Ultra-happy customers create more business for you than any amount of marketing or advertising. Word of mouth is — and always will be — the undisputed champion of business growth, stability, and long-term success. So how do you create those die-hards? Today, special guest teacher Dave Charest is here with a system you can use to be discovered by your (soon to be) loyal supporters. Dave is the Director of SMB Success at Constant Contact, with access to loads of data on what really, truly works to drive engagement. With specific tips for 3 key areas of base-building, Dave will help you forge your biggest asset: your biggest fans. Learn how to help people discover your brand, turn them into customers, and leverage their passion for what you do. Click play at the top of this page! Show Links Constant Contact The post MBA2113 Guest Teacher – Dave Charest – How to Attract and Retain a Strong and Loyal Customer Base appeared first on The $100 MBA .
Fri, August 12, 2022
MBA2112 Do You Need a Business Coach? + Free Ride Friday
Let’s just say it: coaching isn’t always a good idea. There are times when it’s the best way to grow and advance as an entrepreneur. And there are times when it’s a colossal waste of time and money. Over years of developing businesses, Omar has had quite a few coaches. And of course, he’s been a coach too! With lots of experience from both sides of the coach/coach-ee equation, Omar is uniquely qualified to share a few (hard) truths about the business coaching industry. And suffice to say, it’s important to think very carefully before sinking significant cash into something that may or may not benefit you. Today, we discuss what makes coaching work, what makes it fail, and when coaching is most likely to be worth it. If you’re thinking about hiring a business coach, check out this episode first. Click play at the top of this page! Show Links EasyCourse The post MBA2112 Do You Need a Business Coach? + Free Ride Friday appeared first on The $100 MBA .
Thu, August 11, 2022
MBA2111 Should You Diversify or Go All In With One Business?
You’re supposed to diversify and spread risk. But ideally, you’re also supposed to focus on one thing at a time. What’s an entrepreneur to do? For some of us, businesses are like potato chips or tattoos — it’s hard to have just one. That’s why so many independent founders have 2, 3, or more brands going at the same time. Is this some kind of addictive behavior? Or is it a smart way to keep your eggs in different baskets? Or is it both? Today, we explore the ups and downs of running multiple businesses at once. Naturally, we juggle our podcast and our SaaS (and occasionally, other stuff too). Does it stretch us too thin, or does it maximize our chances of success? Learn what factors you should consider before spinning those extra plates, and make a well-considered decision about what works best for you and your goals. Click play at the top of this page! The post MBA2111 Should You Diversify or Go All In With One Business? appeared first on The $100 MBA .
Wed, August 10, 2022
MBA2110 Q&A Wednesday: Am I paying myself enough?
It can be easy to forget when you run your own business: you’re an employee, too. As such, you need compensation as much as anyone else on the team. No one can run a business when they can’t pay their rent. But too often, we feel like every dime we take for ourselves is somehow stolen from the company. It’s Q&A Wednesday, and one of our listeners is finally starting to see some real traction in their small business’s growth. Until now, our listener has been taking survival wages, just enough to keep lights on. But now that there’s more money coming in, how much is the founder entitled to? Omar has definitely been there. Serious consideration of founder pay is something too many entrepreneurs skip. It matters to you and your business how much you make. Moreover, it matters to the fundamental mission of your business, your big “why.” Today, we explore how to calculate the right number for you and your business. Plan your personal financial growth in the context of your business growth, so that you and the whole team succeed together. Click play at the top of this page! The post MBA2110 Q&A Wednesday: Am I paying myself enough? appeared first on The $100 MBA .
Tue, August 09, 2022
MBA2109 Why Should Invest in Your SEO Now
Think of small businesses as David, and big businesses as Goliath. SEO is your slingshot. Paid advertising is getting wildly expensive, rapidly approaching the point where it’s out of reach for new and small businesses. Paying for attention and traffic can quickly deplete your resources. Bottom line: it’s not sustainable. But getting organic traffic from loyal followers who actually want to be on your website? That’s doable. Today, we explain how increasingly important SEO (Search Engine Optimization) is, and why you should take action immediately to make sure your SEO is as strong as it can be. We’ll discuss how to invest in SEO strategically, and why organic traffic is so much better than the traffic you get from throwing money at Google or Facebook. Every dime you spend on SEO is money you don’t have to spend on ads. Make an end-run around the trend. Boost your business on the strength of your content — not your ad budget. Click play at the top of this page! Show Links WordPress Yoast Freelancer.com UpWork The post MBA2109 Why Should Invest in Your SEO Now appeared first on The $100 MBA .
Mon, August 08, 2022
MBA2108 Must Read: Sell It Like a Mango by Donald Kelly
You can get better at selling, just by thinking about it differently. Too many of us approach sales as an intimidating or mysterious skill — or worse, as a form of manipulation. As a result, we shy away from it. We think of it as one of those necessary evils that we just have to do to run a business. But what if sales isn’t like that at all? Sell It Like a Mango is a practical, easy read that’ll reframe your thinking about selling. Based on the author’s long experience in sales (starting with his childhood among Jamaican fruit vendors), this book looks at selling in a different, more practical, more human way. In other words, it explains how sales is something we can all do naturally. In fact, most of us already do, whether we realize it or not. Hear our takeaways from this excellent guide, and learn how the basics of effective sales don’t change, from fruit to software. Click play at the top of this page! Show Links Sell it Like a Mango by Donald Kelly The Sales Evangelist Podcast The post MBA2108 Must Read: Sell It Like a Mango by Donald Kelly appeared first on The $100 MBA .
Fri, August 05, 2022
MBA2107 Why You Are Being Ignored + Free Ride Friday
When you put a lot of effort into your marketing, there’s nothing worse than the sound of crickets. So many of us blog, vlog, tweet and post, only to get nothing out of it. We pump what we think is great content out into the Internet, and then…nothing. How can you turn this around? What can you do to finally get noticed by the audience you want to convert? Today, we finally shut those crickets up. In this episode, we’ll explore why certain brands don’t take off, and why it’s so hard (especially for new entrepreneurs) to get that initial traction. We’ll discuss what usually holds people back, and how some of the best examples in entrepreneurship have gotten over it. Learn how to make your voice heard. Hear a few exercises you can put into place right away, to start reshaping your approach for the better. Click play at the top of this page! Show Links EasyCourse The post MBA2107 Why You Are Being Ignored + Free Ride Friday appeared first on The $100 MBA .
Thu, August 04, 2022
MBA2106 Tips for Being Interviewed on a Podcast
It’s one of the most effective ways to grow your following. But how do you pull it off? Here’s the good news: almost every podcast needs guests — lots of ‘em. Most of the time, your average podcast would be thrilled to have someone who knows their area of expertise and can carry a good conversation. You just have to be that person. Today, we explain how. Using Omar’s personal system, we’ll discuss how to get yourself invited onto the right podcasts, and how to prepare in a way that’ll make you more than just another guest. With the right strategy, you’ll make yourself the kind of guest who gets invited back — and gets invited to other shows. Learn how incredibly powerful podcast guest spots can be, and how to leverage that power to boost your brand. Click play at the top of this page! The post MBA2106 Tips for Being Interviewed on a Podcast appeared first on The $100 MBA .
Wed, August 03, 2022
MBA2105 Q&A Wednesday: How much of a raise should I give my employees?
What are your employees worth? What will it take to keep them? It’s a question every founder has to ask themselves, especially once the ball gets rolling. It’s Q&A Wednesday, and we’ve got a listener who’s finally making decent profits — enough to start spreading the wealth to the team that helped make it happen. …but how much is a “good” raise? Today, we’ll explore how to create a raise-giving formula that rewards and retains your best employees without hurting the business. We’ll discuss what factors go into finding that number, how to evaluate employees and their contributions, and how to make the whole process fair and transparent. Of course, this is all based on our various experiments with salary increase structures and schedules, and the system we eventually stuck with. Learn how to share the fruits of everyone’s labor with…well, everyone! Click play at the top of this page! The post MBA2105 Q&A Wednesday: How much of a raise should I give my employees? appeared first on The $100 MBA .
Tue, August 02, 2022
MBA2104 Why You Should Run an AppSumo Deal
If you sell digital products, you need to know about AppSumo. AppSumo is the GroupOn of digital deals aimed at entrepreneurs and other business people. Today, we explain how putting your own offer on AppSumo can boost your business. …in fact, we’re offering our own deal on AppSumo, to help promote our SaaS business. Learn the benefits of creating an AppSumo deal, what missteps to avoid, and how to create an attractive offer that draws people in. Yes, you’re giving away a discount — but you’re doing so on a platform with massive authority and a huge reach. Done strategically, introducing your business to AppSumo’s audience can be a major boost. Learn how we approach it, and how your business can grow with a little help from a big platform. Click play at the top of this page! Show Links The 30 Day Automated Webinar Challenge The post MBA2104 Why You Should Run an AppSumo Deal appeared first on The $100 MBA .
Mon, August 01, 2022
MBA2103 Guest Teacher – Frida Leibowitz – How to Identify a Niche in Your Market
Don’t go for the biggest audience. Go for the right audience. Finding your niche might be the most important early step in creating a business. If you can find the people only you can serve best, you don’t just create sales. You create loyalty. …and best of all, you do an end-run around the competition. Today, special guest teacher Frida Leibowitz shares her strategies for identifying, connecting with, and growing the crowd that’s perfect for you and your business. From high-level research to getting to know customers as individuals, you can understand who your potential die-hards really are. From there, it’s a matter of learning from your audience in order to grow it. Learn how to find the core audience that forms the foundation of a sturdy business, one that can truly endure. Carve out your space in the market by serving the people who need your solutions most. Click play at the top of this page! Show Links Debbie The post MBA2103 Guest Teacher – Frida Leibowitz – How to Identify a Niche in Your Market appeared first on The $100 MBA .
Fri, July 29, 2022
MBA2102 How To Reduce Stress In Your Business + Free Ride Friday
Stress is not a sign of a great work ethic. It’s a liability. It’s crucial not to underestimate the toll stress can take on you and your business. The myth is that we trade our mental health for better business outcomes. But the reality is just the opposite. Today, we discuss the effects of excessive stress — and how to avoid it as an entrepreneur. Stress is limiting, draining, and ultimately counterproductive. Fortunately, there are reasonable ways to bring stress down to manageable levels. Notice we’re not talking about eliminating stress; it’s about reducing stress to the point where the positive outcomes outweigh the sweat you put in. In this episode, Omar shares 5 ways he keeps unnecessary stress at bay. These 5 moves are the result of years of experience and experimentation. Try them out for yourself, and find the formula that keeps you relaxed and energized enough to lead your team effectively. Click play at the top of this page! Show Links EasyCourse The post MBA2102 How To Reduce Stress In Your Business + Free Ride Friday appeared first on The $100 MBA .
Thu, July 28, 2022
MBA2101 What Is No-Code Development & Is It Right For Your Business?
You don’t have to be a developer to develop an online business. These days, “no code” business-building is all the rage. With third-party solutions for everything from creating a website to building an online community to designing an app, your average non-engineer can pretty much do anything…within certain limits. But is it smart? There are advantages to not hiring or relying on real-deal devs. Today, we explore those advantages, and what you give up in exchange. “No code” development is something many entrepreneurs are getting into — and many professional commentators are getting paid to discuss. But every trend should be considered carefully before you jump in with both feet. In this episode, we weigh the pros and cons, so you can make the right call for your business. Click play at the top of this page! The post MBA2101 What Is No-Code Development & Is It Right For Your Business? appeared first on The $100 MBA .
Wed, July 27, 2022
MBA2100 Q&A Wednesday: Am I too nice to be an entrepreneur?
In business, can you get respect without being ruthless? Can you command a team without being commanding? Do entrepreneurs need a mean streak to survive — or even a cold one? It’s Q&A Wednesday, and we’ve got a listener with a team that basically walks all over them. For some reason, the employees are not showing our listener the respect due to their position as founder. Can a leader change this without getting…mean? We think so, and today we explain why. In this episode, we’ll share what can motivate even the kindest person to take a stand, get their team in line, and secure the appropriate level of respect. You can stand up for yourself without being selfish; you can establish order without aggression. You just need to adjust your mindset. Learn how to balance empathy with leadership, kindness with firmness. Your team, and your customers, need you to! Click play at the top of this page! The post MBA2100 Q&A Wednesday: Am I too nice to be an entrepreneur? appeared first on The $100 MBA .
Tue, July 26, 2022
MBA2099 How to Make More Revenue With Salutation Offers
Ready to create (and keep) more customers? A while back, we started experimenting with something in our SaaS company, WebinarNinja. We authorized team members who have daily contact with leads and customers to offer what we call “salutation offers.” …and it worked like a charm. Today, we explain how this tactic is boosting our revenue, lowering our churn rate, and generally strengthening our business in modest — but important — ways. We’ll explain exactly how these special offers work, and how you can implement them in your business. Best of all, it’s not a ton of work! With a little planning, you can make salutation offers a smooth part of your marketing and sales process. Click play at the top of this page! Show Links Intercom The post MBA2099 How to Make More Revenue With Salutation Offers appeared first on The $100 MBA .
Mon, July 25, 2022
MBA2098 Guest Teacher – Rochelle Clarke – How to Protect Your People, Profits, and Growth From Unplanned Events With a Business Continuity Plan
In business, anything can happen — including bad things. You have two choices: be prepared, or be blindsided. Rochelle Clarke is an expert in ensuring business longevity through continuity. She helps businesses plan for the worst, so they can bounce back and keep on keeping on. Think of your business like a car; most of the time, it just runs. But breakdowns happen. Accidents happen. Potholes. Traffic. The longer you drive, the higher the odds are that something will take you off the road. Similarly, if you achieve the goal of starting a long-lasting business, every year you come closer to something that takes you, or a key team member, out of action. What happens then? Today, Rochelle will help you plan for all contingencies, so that even the most drastic disruption doesn’t shut your business down. Learn how to prepare for (and survive) the worst-case scenario. Click play at the top of this page! Show Links Continuity Strength Continuity Plan The post MBA2098 Guest Teacher – Rochelle Clarke – How to Protect Your People, Profits, and Growth From Unplanned Events With a Business Continuity Plan appeared first on The $100 MBA .
Fri, July 22, 2022
MBA2097 Why You Should Start a Services Business + Free Ride Friday
Not sure what kind of business you want to start? There’s a perfect go-to answer. Service-based businesses are uniquely suited to first-time entrepreneurs, solopreneurs, and people with day jobs. Today, we explain why. With a low barrier to entry, limitless growth potential, and more flexibility than any other model, the services game is pitch-perfect for your first (or next) foray into entrepreneurship. The risk-to-reward ratio doesn’t get any better — and you can create the schedule and workload that suit the lifestyle you want. Learn how to create a service business, take advantage of its upsides, and scale it up at a pace that works for you. If you know you want to create a business, but aren’t quite sure what that should look like, this episode is for you. Click play at the top of this page! Show Links EasyCourse The post MBA2097 Why You Should Start a Services Business + Free Ride Friday appeared first on The $100 MBA .
Thu, July 21, 2022
MBA2096 5 Ways to Use The Gym to Improve Your Business
Call it the ultimate productivity hack: blurring the line between the office and the gym. There are so many ways to make progress on your To-Do list while you’re on a treadmill or under a barbell. The kind of repetitive exercises most of us use for conditioning are a perfect opportunity to make headway on any number of tasks — including the tedious ones. Today, Omar shares how he personally kills two birds with one stone, by merging work and workouts. For many of us, our gym time is a wasted opportunity to do work, or vice versa. If you hate getting in the reps, distract yourself with a little work. If admin is a slog, do it while you’re pumping iron! This works so well, it’s a wonder more entrepreneurs don’t do it. Learn an incredible multitask, and improve both your productivity and your health. Click play at the top of this page! Show Links Voxer Blinkist The post MBA2096 5 Ways to Use The Gym to Improve Your Business appeared first on The $100 MBA .
Wed, July 20, 2022
MBA2095 Q&A Wednesday: I hate sales but love my business. What do I do?
We’re not all salespeople. It comes naturally to some. For others, nothing is more awkward than trying to get someone to buy your thing. But here’s the good news: you really don’t have to “sell” if you don’t want to. It’s Q&A Wednesday, and one of our listeners has a thriving business, ripe for expansion. The only problem? Our listener can’t stand the thought of having to do more selling. Fortunately, we’ve got a few good alternatives. In this episode, we explain why “sales” as traditionally understood is less necessary than ever before. We’ll present several ways our listener — and anyone else — can successfully run and grow a business without ever really putting on the Sales Hat. Sales-averse founders, it’s a different marketplace than it used to be. Enjoy it! Click play at the top of this page! Show Links WebinarNinja Workshop Sell It LIke a Mango by Donald Kelley Anything You Want by Derek Sivers The post MBA2095 Q&A Wednesday: I hate sales but love my business. What do I do? appeared first on The $100 MBA .
Tue, July 19, 2022
MBA2094 Are You Starting or Running the Wrong Business?
Ever have doubts about the business you’re in? That’s natural. In fact, it’s healthy. But sometimes, we’re scared to ask ourselves if we chose the wrong path — and to answer that question honestly. Today, Omar shares a single guiding principle he’s learned over decades as an entrepreneur, having founded almost a dozen independent businesses. In all that time, one huge, crucial, clear lesson has come through about what kind of business you should run. Tune in to this episode, hear Omar’s #1 rule, and decide for yourself if the business you’re in is actually right for you. If it’s not, you can pivot and change course (we discuss how). Define success in the ways that matter most, and discover if the road you’re in leads in that direction. Click play at the top of this page! The post MBA2094 Are You Starting or Running the Wrong Business? appeared first on The $100 MBA .
Mon, July 18, 2022
MBA2093 Must Read: Thinking, Fast and Slow by Daniel Kahneman
Why do you make the decisions you make? How? It’s a huge question, with huge implications for how you run your business. Today, we dive into Daniel Kahneman’s Thinking, Fast and Slow. This book by economist, psychologist, and nobel laureate Kahneman unpacks the mechanics of decision-making — and how to better optimize it. If that sounds a little deep…it is. But it’s entirely practical, and applicable to the way you make day-to-day calls in your company. In this episode, we discuss how Thinking breaks down complex concepts into understandable guidance, based on the two major kinds of decisions we make. Hear why this book is so powerful for entrepreneurs, and how understanding your own thinking can empower you to make better decisions. Click play at the top of this page! Show Links Thinking, Fast and Slow by Daniel Kahneman The post MBA2093 Must Read: Thinking, Fast and Slow by Daniel Kahneman appeared first on The $100 MBA .
Fri, July 15, 2022
MBA2092 How to Improve Your Writing in 30 Days + Free Ride Friday
For entrepreneurs, there’s no way around writing. No matter what you sell, the written word is your primary tool for reaching potential customers. Even if you’re a great speaker or vlogger, writing will still be mostly how you market, sell, and communicate generally — even when you’re writing what you’ll say out loud. So how can you get good at it? Today, we offer a simple 30-day challenge that will force you to up your writing game. Focusing on the 3 main types of writing every entrepreneur has to master, this challenge will make you more comfortable, competent, and confident at the keyboard. Once you’re able to let your real value shine through in your writing, you’ll open up a whole new world of interaction with your audience. Best of all, it’s not about “proper” composition or hackneyed strategies. It’s just about speaking your truth more clearly. Click play at the top of this page! Show Links EasyCourse The post MBA2092 How to Improve Your Writing in 30 Days + Free Ride Friday appeared first on The $100 MBA .
Thu, July 14, 2022
MBA2091 Are You Afraid to Start a Business?
Thinking about starting a business? For how long now? Getting honest with ourselves about our motivations — and our fears — might be the most fundamental step toward becoming an entrepreneur. “Am I afraid to do this?” is the first question you have to answer. And you have to answer it truthfully, for better or worse. The alternative? You just keep thinking, to avoid actually doing. It’s true; we protect our alleged goals by never really pursuing them. We strategize, we dream up products, but in the end we stay behind emotional blockers that keep us firmly in our 9-to-5’s. Today, we change all that. In this episode, we discuss the powerful allure of not facing our fears, and how to get over that mental hump. Learn how to train your mindset to embrace failure, rather than fearing it. Decide once and for all whether you’re up for the challenge of entrepreneurship — whatever it brings. Click play at the top of this page! The post MBA2091 Are You Afraid to Start a Business? appeared first on The $100 MBA .
Wed, July 13, 2022
MBA2090 Q&A Wednesday: How do I mend a business relationship?
Business can get emotional — but you can’t let emotions hurt your business. The ability to navigate strong feelings and prioritize relationships over ego is a must-have skill in entrepreneurship. If networking is key, most of us can’t afford bad blood. It’s Q&A Wednesday, and we’ve got a listener who had a falling out with their former business partner. In the past, they had great success. But then things went South in a hurry. Now, our listener wants to mend fences — and potentially work together again. It’s time for a lesson in olive-branching. Today, we explore why diplomacy is so crucial in entrepreneurship, and how to bring about a detente when feelings get in the way. We’ll discuss how to reach out to heal a rift, and how to prepare for whatever reaction may come. Plus, we’ll share a little advice on how to avoid fallings-out in the first place. Learn how to take a centered, fair-minded approach to your working relationships. Click play at the top of this page! The post MBA2090 Q&A Wednesday: How do I mend a business relationship? appeared first on The $100 MBA .
Tue, July 12, 2022
MBA2089 4 Quick Revenue Strategies for Tight Times
Experts agree a recession is on the horizon. Most small businesses will have to keep a closer eye on their budgets, very soon. Which means now is the perfect time to shore up your reserves, and stockpile revenue to weather the coming storm. But how can you get some extra pennies in the piggy bank, quickly and without burning out yourself or your team? Today, we offer 4 ways. Short-term revenue bursts are almost always possible, if you simply leverage the assets you have a little differently for a while. All 4 strategies in this episode require minimal time and effort to execute — and best of all, you can use them whenever you need a few bucks, regardless of the economy. Hear these 4 methods, and how we’ve applied them to boost our own business in tougher times. Click play at the top of this page! Show Links ConvertKit The post MBA2089 4 Quick Revenue Strategies for Tight Times appeared first on The $100 MBA .
Mon, July 11, 2022
MBA2088 Must Read: The Coaching Habit by Michael Stanier
What kind of leaders do employees love most? According to this week’s Must-Read, the best leader isn’t someone who commands. It’s someone who coaches their people, unleashes their fullest potential, and trusts them to be their best. The Coaching Habit by Michael Stanier is two things at once: a primer on a coaching-based leadership philosophy, and a practical guide to make it happen. Today, we share the best takeaways from this super-valuable book, one you’ll want to keep on the shelf and refer to for years to come. The book revolves around 7 essential questions a great leader-coach should ask, and how the answers inform the path to your team’s greatness. Hear what makes this approach to leadership so powerful, and how it can give you the confidence to be the leader your team deserves — and stays loyal to through thick and thin. Click play at the top of this page! Show Links The Coaching Habit by Michael Stanier The post MBA2088 Must Read: The Coaching Habit by Michael Stanier appeared first on The $100 MBA .
Fri, July 08, 2022
MBA2087 5 Online Business Ideas You Can Start Today + Free Ride Friday
Don’t dream about starting a business. Do it! You don’t have to start by quitting your job or borrowing a ton of money. You don’t need the “perfect” product or service idea. You just need time, and practice. Today, we share 5 low-risk, low-investment businesses you can literally (yes, literally) start today. With minimal time, resources, and sweat, you can get the ball rolling on a business that can go big down the road. The key is to get the “reps” in, and watch it pay off over time. To prove it, this episode features real-world examples of people who’ve done it! All 5 of these businesses can become a viable full-time living…or even more. Learn from the success of those who’ve started small and simple, and scaled up. Click play at the top of this page! Show Links EasyCourse Swim University WPEngine WebinarNinja Create & Sell The post MBA2087 5 Online Business Ideas You Can Start Today + Free Ride Friday appeared first on The $100 MBA .
Thu, July 07, 2022
MBA2086 How To Drastically Improve Your SEO on Wordpress
The written word is still the biggest key to your website’s traffic. Fortunately, nailing the words you need to rank on search engines is much easier than it used to be — especially if your site is hosted on WordPress. With the tools available now, even non-professional writers can get help making sure their page copy, blog posts, and other content is hitting the right notes for Google (and even content & copy pros can get some valuable assistance). Today, we share a few ways you can tighten up your site’s SEO game, from managing extraneous content to nailing the right phrasing based on your audience’s search habits— all without resorting to outdated hacks like keyword stuffing. WordPress and its associated plugins make it (relatively) easy! SEO can unlock the potential of your website, and your business. With a few tweaks, anyone can optimize. Click play at the top of this page! Show Links Yoast The post MBA2086 How To Drastically Improve Your SEO on Wordpress appeared first on The $100 MBA .
Wed, July 06, 2022
MBA2085 Q&A Wednesday: How Much Should I Charge for Group Coaching?
This isn’t the question you think it is. Normally, pricing coaching comes down to a fairly standard formula. You determine how much a client stands to make based on your training, and set your price at about a fraction of that. “For just $XXXX, you can be qualified to charge $XXXXXX!” But what if your potential clients stand to make…nothing from your training? It’s Q&A Wednesday, and we’re helping a listener who coaches photographers. But here’s the twist: the audience isn’t aspiring pros who want to create income. It’s hobbyists, people who want to take pictures just for the fun and enjoyment of it. So what the heck is that kind of training worth? Today, we help you put a dollar value on skills that don’t have a dollar value. Hear why coaching people in their passion projects can still be lucrative — and why it’s worth every cent to your non-pro clients. Click play at the top of this page! The post MBA2085 Q&A Wednesday: How Much Should I Charge for Group Coaching? appeared first on The $100 MBA .
Tue, July 05, 2022
MBA2084 How To Deal With Free Trial & Refund Abuse
Risk reversal is a must for most products and services. But inevitably, someone tries to turn a fair shake into a ploy for free stuff — at your expense. So how can you prevent someone from using your free trial offer as a way to get…more than a trial? Today, we share all the ways we make sure that our free trial is used for its intended purpose: to give people a risk-free way to confirm their choice. By digging into the data, and seeing how (and how often) people abuse your refund policy, you can take proactive steps to prevent it. Here’s the good news: you might be shocked at how rarely people pull this kind of stunt. That said, someone, somewhere will eventually try to rip you off by taking advantage of your policies. Put a stop to it before it starts. Click play at the top of this page! Show Links CourseNinja The post MBA2084 How To Deal With Free Trial & Refund Abuse appeared first on The $100 MBA .
Mon, July 04, 2022
MBA2083 Guest Teacher – Chloe Thomas – How to Build Your Customer Masterplan
Your customers are out there…somewhere. You just have to give them a path to your door. The art of creating and converting leads takes practice, experimentation, and (of course) a plan. Today’s special guest teacher is an expert at identifying, attracting, and winning over the people who are the best fit for your product or service. Chloe Thomas is a renowned consultant, speaker, author, and expert in e-commerce — but the customer acquisition plan she shares today can work for any kind of business. Join Chloe for a marketing-focused look at how to create and optimize a path for potential customers. One step at a time, you can build a series of “lily pads” that lead to sales — and prioritize the traffic most likely to convert. Get the notepad out for this one, and be sure to check out the special free resources Chloe offers to our listeners. Click play at the top of this page! Show Links eCommerce Master Plan (Free Resources for $100 MBA Listeners) eCommerce Master Plan Podcast Keep Optimizing Podcast eCommerce Marketing: How to Get Traffic That Buys to Your Website by Chloe Thomas The post MBA2083 Guest Teacher – Chloe Thomas – How to Build Your Customer Masterplan appeared first on The $100 MBA .
Fri, July 01, 2022
MBA2082 How to Stop Wasting Money on Marketing That Doesn’t Work + Free Ride Friday
For a small business trying to build a following, every cent counts. Too much of marketing seems like magic, or hack-based advice that makes empty promises of results if you just do x, y, or z. The reality is much more fluid, and requires you to be very careful with your marketing dollars. Today, we share what we know to be true about marketing fails — based on our own failures. These are the marketing truths we wish we’d known from the beginning, but can only be learned the hard way. In this episode, we discuss how not to spend your marketing budget, but also where and when to spend more for better results. By sticking to some tried-and-true fundamentals, you can forget the hacks and start building real marketing momentum — the kind that self-reinforces and multiplies over time. Your business can’t be “lean” if you throw the marketing budget into the wind. Click play at the top of this page! Show Links EasyCourse The post MBA2082 How to Stop Wasting Money on Marketing That Doesn’t Work + Free Ride Friday appeared first on The $100 MBA .
Thu, June 30, 2022
MBA2081 How to Prepare For a Recession
There’s a storm coming. But it’s not time to batten down the hatches and head for the cellar just yet. With a recession on the way, it’s definitely time to prepare — but not to duck and cover. Today, we discuss how to minimize the damage our impending recession will do to your business. But more importantly, we explain how to take advantage of the recession to position yourself for greater success in the long term. Recessions happen. You don’t fight the cycle; you ride it. No period of economic growth carries on forever. The swings are the only constant. Businesses that endure and thrive don’t depend on a good overall economy; they make the most of the market they’re in. In this episode, we explain how. Zip up your raincoat and face the storm with confidence. Click play at the top of this page! The post MBA2081 How to Prepare For a Recession appeared first on The $100 MBA .
Wed, June 29, 2022
MBA2080 Q&A Wednesday: Do I need to quit my job to see my startup succeed?
It’s the classic conundrum for aspiring entrepreneurs: can I build a truly successful business without ditching the 9 to 5? It’s Q&A Wednesday, and we’ve got a listener who’s caught between the safety of a regular paycheck, and the promise of independence. Their side-hustle is established, but its growth is held back by the demands of a conventional job. Is it possible to reach “escape velocity” while holding down a regular gig? Can you only quit once your business is thriving enough to support you, or is thriving only possible after you quit? The answer may vary, depending on what kind of business you’re building. Today, we lay out the path from regular job, to side-hustle, to full-blown entrepreneurship. By meeting certain benchmarks (and being ready to cut certain expenses), you can make a relatively safe transition. How long it takes is subject to variable, which we’ll explore. Get the basic breakdown of what needs to happen before you hand in that resignation, and how long it should take. Click play at the top of this page! The post MBA2080 Q&A Wednesday: Do I need to quit my job to see my startup succeed? appeared first on The $100 MBA .
Tue, June 28, 2022
MBA2079 Should You Give Up Equity to Attract Talent?
What’s top talent really worth? Is it worth giving up a piece of your business? Offering equity can be a smart move. But too many entrepreneurs do it when they think they have to, rather than investigating whether it’s prudent. If you can’t afford a salary that’s tempting enough to assemble the best team, it might be wiser to step back and retool, rather than bet the farm on someone (or several someones) who might not be the answer to all your challenges. Also, there are performance-based alternatives that incentivize great work — without risking profits you haven’t created. All that doesn’t mean you should never share equity with the right team members. Today, we explore the risks and advantages of equity-sharing, and help you decide whether it makes sense for your business. The decision is ultimately yours — but it’s never good to go in blind. Tune in, and weigh the options. Click play at the top of this page! The post MBA2079 Should You Give Up Equity to Attract Talent? appeared first on The $100 MBA .
Mon, June 27, 2022
MBA2078 Guest Teacher – Jon Ostenson – How to Select a Franchise
You don’t have to start your own business to run your own business. Franchising is a viable, lower-risk way to get your entrepreneurship on. Instead of building something from the ground up, you can take ownership of an existing, proven business. It may not be entirely “yours,” but a franchise is yours enough to provide the flexibility, autonomy, and financial benefits of independent business. But of course, you have to find the right franchise for you and your specific needs and goals. Fortunately, we have an expert to help with that. Jon Ostenson is a franchise pro, with deep experience with franchises in almost every imaginable industry (that’s right, franchising isn’t just for food vendors). Today, Jon explains how to get into this lucrative model — and how to pick a business based on its proven potential for success. Learn how to choose a franchise that offers you the profits (and lifestyle) you want. Click play at the top of this page! Show Links FranBridge Consulting The post MBA2078 Guest Teacher – Jon Ostenson – How to Select a Franchise appeared first on The $100 MBA .
Fri, June 24, 2022
MBA2077 5 Strategies for a Successful Launch on Product Hunt + Free Ride Friday
Got a digital product to sell? Get it on Product Hunt. Product Hunt is a wildly popular, seriously trusted resource where real consumers share their thoughts on everything from apps to websites to tech hardware. If you can make a splash there, you can build a customer base. …but of course, you have to know how to stand out. With countless products up for review, it can be a real challenge to rise to the top, or snag the game-changing “Product of the Day” designation. Today, we share 5 ways to get your product some attention, create engagement in the Product Hunt community, and capitalize. Naturally, we put our own products on Product Hunt, including our webinar SaaS. Learn how we approach this unique site, and how you can get its influential community behind your next product. Click play at the top of this page! Show Links Product Hunt The post MBA2077 5 Strategies for a Successful Launch on Product Hunt + Free Ride Friday appeared first on The $100 MBA .
Thu, June 23, 2022
MBA2076 Is Selling a Lifetime Deal a Good Idea?
Lifetime deals are the ultimate long-term sales tactic. But can the sales you score now hurt your business years (or decades) later? Like any strategy, offering neverending deals has its strengths and weaknesses. We know — we’ve done lifetime deals for our SaaS company, some of which panned out better than others. If you don’t carefully weigh all the variables, your lifetime deal can be a lifetime drag on your bottom line! Today, we explain exactly what to avoid if you’re considering a lifetime offer, so you reap the benefits without hurting yourself down the road. With examples from businesses that execute this strategy well (plus our own experience), this episode offers a clearer picture of how the lifetime approach works, and why it’s so easy for it to backfire. Take a beat, run the numbers, and make sure that if you make a lifetime commitment, it’s one you won’t regret. Click play at the top of this page! Show Links Wandering Aimfully The post MBA2076 Is Selling a Lifetime Deal a Good Idea? appeared first on The $100 MBA .
Wed, June 22, 2022
MBA2075 Q&A Wednesday: Why is my sales funnel not working?
There’s a flaw in the “funnel” approach. It’s not that marketing and sales funnels don’t work generally, or that they’re not useful. It’s that funnels can only do so much. With packaged funnel-building programs and software making big promises, it’s easy to think funnels are more powerful than they really are. Can you really set up a few assets, sit back, and watch the conversions roll in? Not exactly. It’s Q&A Wednesday, and we’ve got a listener who bet their chips on a funnel software, only to make exactly zero sales. It’s not for lack of effort, but something is clearly not working. Why not? Today, we get back to basics, and unpack what sales funnels can’t do. Over-reliance on clever conversion schemes can take your focus away from the fundamentals of good business. By putting first things first, you can make your funnels work better. Learn how the rest of your business can support your funnel — not the other way around. Click play at the top of this page! The post MBA2075 Q&A Wednesday: Why is my sales funnel not working? appeared first on The $100 MBA .
Tue, June 21, 2022
MBA2074 4 Cold Emailing Tips if You Hate Cold Emailing
Cold emailing works — just maybe not the way you think it does. Sending an unsolicited message to a complete stranger is…awkward at best. But ask any successful independent business founder, and you’ll find that it’s almost unavoidable. Creating a stronger network (and a stronger business) means you can’t be afraid to reach out, even when it’s downright uncomfortable. You have to power through the awkwardness to get results! But first, you can take a few steps to raise your odds of success. Today, we share 4 things that make our cold emails work more often. Note we said “more often,” not always. Yes, you will be ignored. Yes, you will be rejected. But not every time. It’s a simple matter of doing everything you can to improve your stats, and realizing that even one successful cold email can be worth a dozen fails. Tune in, and learn how a few consistent practices can make your cold emails a little warmer. Click play at the top of this page! The post MBA2074 4 Cold Emailing Tips if You Hate Cold Emailing appeared first on The $100 MBA .
Mon, June 20, 2022
MBA2073 Must Read: Price for Growth by Jeff Robinson
Are you charging too much? Most small business advice encourages higher prices for higher profits. But the somewhat controversial Price for Growth goes against that grain, suggesting entrepreneurs should play a longer game — even at the expense of profit. And frankly, we’re convinced. Jeff Robinson’s book flies further under the radar than it should. Today, we unpack its growth-centric pricing model, and share the philosophy behind the strategy. This isn’t abstract stuff; this book’s argument is so well-conceived that it led to a significant decision re: pricing in our own software company. There’s a sweet spot between low-balling yourself out of business, and strategically sacrificing profit for long-term customer loyalty. Hear about this book, and decide if that approach is right for you. Click play at the top of this page! Show Links Price for Growth by Jeff Robinson The post MBA2073 Must Read: Price for Growth by Jeff Robinson appeared first on The $100 MBA .
Fri, June 17, 2022
MBA2072 How to Segment Your Email List to Improve Conversions + Free Ride Friday
If you’re not segmenting, you’re not email marketing. The first rule of marketing is that you can’t say the same thing to everyone. As much as possible, you have to appeal to individuals. If you’re sending the same exact messages to your whole contact list, you’re leaving leads on the table. In fact, the fewer segments you have, the less effective your emails will be. Today, we share an easy way to segment your email list, so you can start writing to people based on their needs and interests. No matter what email marketing software you use, follow our step-by-step instructions to set up your basic segments — then, speak to each separately. If it sounds simple, it is! Segmenting is a fundamental part of successful email marketing. With a little time and effort, you can improve open rates, click rates, and (you guessed it) sales. Click play at the top of this page! Show Links EasyCourse The post MBA2072 How to Segment Your Email List to Improve Conversions + Free Ride Friday appeared first on The $100 MBA .
Thu, June 16, 2022
MBA2071 How to Discount Your Product While Maximizing Revenue
Can lower prices = more revenue? Sure — but only if you do it right. Yes, we spend a lot of time on this podcast advocating for higher prices. “Who can charge the least?” is a race to the bottom that no one wins (unless you’re Wal-Mart). But in certain contexts, a discount can be an investment in your business’ growth. Today, we explain how. We’ll discuss when it’s time to offer a discount, and how to execute a discount in a way that makes money in the long term (even while sacrificing some in the short term). It’s all about mastering the art of “value pricing” without slipping into constant discount mode. Hear our golden rules for offering discounts, and why just the right amount of price-cutting can be a boon. Click play at the top of this page! The post MBA2071 How to Discount Your Product While Maximizing Revenue appeared first on The $100 MBA .
Wed, June 15, 2022
MBA2070 Q&A Wednesday: Any tips on running an in-person event?
The good news: in-person events are a viable option again (finally). The bad news: it’s been a while. Do we still remember how to pull them off? It’s Q&A Wednesday, and we’ve got a listener who wants to organize their very first live, in-person event. As it happens, we’re planning one of our own — and we’ve done a few in the past. Today, we share our best tips. Think of the advice in this episode as “things we wish we knew before we threw our first event.” Based on his own experience attending and organizing events, Omar shares the most important lessons he’s learned. We discuss everything you need to look out for, and the most important ways you can ensure your big day is a success for you and attendees. If you’re thinking about organizing a conference or other business event, don’t stress! Let our experience be your guide. Click play at the top of this page! The post MBA2070 Q&A Wednesday: Any tips on running an in-person event? appeared first on The $100 MBA .
Tue, June 14, 2022
MBA2069 Should You Sell Your Online Course on Udemy?
Udemy: it’s got a quarter million courses on just about every topic under the sun — and an audience of tens of millions of potential students. Sounds like a great place to sell your own course, doesn’t it? …or is it? There’s never been a better time to sell your expertise and create a revenue stream as an online teacher, trainer, or coach. But whenever you sell your wares in someone else’s shop, it comes at a cost. In Udemy’s case, the question is: is it worth that cost? Today, we break down how Udemy works for course creators — including how they calculate their cut of the money your courses bring in. We’ll discuss the upsides, the downsides, what kinds of courses do best on Udemy, and of course, whether or not you should do it. Find out if Udemy is the right move for you, or if it’s better to stay independent. Click play at the top of this page! The post MBA2069 Should You Sell Your Online Course on Udemy? appeared first on The $100 MBA .
Mon, June 13, 2022
MBA2068 Guest Teacher – Demir Bentley – How To Plan A Winning Week, Every Week
Make the “Sunday Blues” yesterday’s news. If you struggle with getting things done over the course of the week, we have the episode (and the expert) for you. Demir Bentley is a renowned productivity expert who’s helped executives at major companies to…well, get their sh*t together. The problem, according to Bentley, isn’t a lack of effort or even time. It’s that we need a more active approach to tackling our priorities. And yes, by applying the strategies Demir shares today, you can finally enjoy your weekends again. Tune in (and get that notepad ready) as Demir shares a way to invest 30 minutes of your week into strategic planning, with a return of hours. Before your alarm even goes off on Monday, you’ll be set up to be caught up. You’re just a half hour away from saying goodbye to weekly overwhelm. Click play at the top of this page! Show Links Winning the Week The post MBA2068 Guest Teacher – Demir Bentley – How To Plan A Winning Week, Every Week appeared first on The $100 MBA .
Fri, June 10, 2022
MBA2067 How to Organize Your Week When You Wear All the Hats + Free Ride Friday
Solopreneur-ing or running a small team? Have too much on your plate? Have everything on your plate? We’ve been there. Specifically, Omar knows what it’s like to be the developer, marketer, salesperson, janitor, and everything else you can think of in a small business — all at once. Today, he shares his system for getting it all handled efficiently, and still having time to breathe. The key is avoiding “context switching.” Learn what context switching is, how it demolishes your productivity, and how Omar eliminated it from his working life. With a fairly simple plan for your week, you can ensure that you get the most done in the least amount of time — and still have a life outside your business. Click play at the top of this page! Show Links EasyCourse The post MBA2067 How to Organize Your Week When You Wear All the Hats + Free Ride Friday appeared first on The $100 MBA .
Thu, June 09, 2022
MBA2066 How to Have a Marketing Budget With Zero Dollars
No money in the marketing budget? There’s a way around that. For newer and smaller businesses, relying on content, word of mouth, and other organic marketing is normal (and smart!). But at some point, you’ll hit that growth plateau. With rare exception, most businesses have to invest in marketing to see results. But what if you don’t have any spare revenue? What happens then? You get creative, that’s what. Today, we lay out a plan for funding paid marketing — without actually cutting into your current revenue . At all. Sound impossible? Nothing in entrepreneurship is impossible! The key is to think outside your normal business model and products/services, and tap into a source of cash you might not have thought of. Sound mysterious? It’s actually pretty simple. Once you hear what it is, you’ll know how to level up your marketing without losing a dime. Click play at the top of this page! The post MBA2066 How to Have a Marketing Budget With Zero Dollars appeared first on The $100 MBA .
Wed, June 08, 2022
MBA2065 Q&A Wednesday: How do I get investors without losing control?
Entrepreneurship is about freedom. But if you take investments, how much freedom are you giving up? It’s Q&A Wednesday, and we’ve got a listener in a fairly common pickle. They started a business, grew it, and it’s doing great. The only problem: our listener can see that the business has hit a plateau — and the only way to grow is to get a little help from outside. Is it worth it? Is it possible to maintain control of “your” business after it becomes (partially) someone else’s? In this episode, we discuss what the founder/investor relationship can look like, and how to decide whether it’s right for you. We’ll discuss what to consider before making this very big decision, and how much autonomy is really possible with an investor to answer to. There’s no right or wrong to this one: there’s only knowing exactly what you want out of your own business, so you can determine whether an investor will help you get there or not. Click play at the top of this page! The post MBA2065 Q&A Wednesday: How do I get investors without losing control? appeared first on The $100 MBA .
Tue, June 07, 2022
MBA2064 How to Protect Your Business From Hackers
Every business is vulnerable to hackers. It’s only getting worse. In our many years of online entrepreneurship, we’ve faced multiple attacks from different kinds of saboteurs and assorted badguys. At some point, you just have to accept the reality, and protect yourself. Fortunately, you can do a few (relatively easy) things that make your business much harder to hack. Today, we share the key steps to securing your business against online ne’er do wells. No matter how online your business is — from fully online SaaS companies to brick & mortars with even a basic web presence — these steps are critical. Invest a little time and effort into your online security, and your business will thank you in the long run. Click play at the top of this page! The post MBA2064 How to Protect Your Business From Hackers appeared first on The $100 MBA .
Mon, June 06, 2022
MBA2063 Guest Teacher – Iliana Bobova – How to Maximize Your MBA ROI
Are you ready for your MBA? First, you need to make sure it’ll be (more than) worth it. Becoming a Master of Business Administration can take years, tens of thousands of dollars, and a whole ‘lotta sweat. It might be the biggest investment you ever make! Before your first day of class, it’s crucial to take certain steps to ensure you get serious returns. Fortunately, we have an expert on the show to help with that. Iliana Bobova is an international career coach and former MBA admissions officer. She knows exactly what it takes to get an MBA, but more importantly, what makes an MBA truly worth the effort. Today, Iliana walks us step-by-step through the MBA journey. From choosing the right school, to getting accepted, to financing, to finally using your MBA as a launchpad, Iliana has specific action items you can use to get the most from your education. A formal MBA isn’t right for every business person. But if it’s the path for you, let it begin here. Click play at the top of this page! Show Links Access MBA The Jordan Harbinger Show Podcast The post MBA2063 Guest Teacher – Iliana Bobova – How to Maximize Your MBA ROI appeared first on The $100 MBA .
Fri, June 03, 2022
MBA2062 How to Price Your Online Course + Free Ride Friday
What’s your online course worth? That can be a tough question, but it’s one you have to answer. Price it too low, and you’ll cheat yourself out of revenue. Price it too high, and you’ll alienate buyers. So where’s the Goldilocks zone? And how can you find it for your course? If you think our answer is “it depends,” think again. Today, we’re offering a firm answer, based on the one single factor that actually, truly, realistically determines what people will pay for knowledge and expertise. Hear our simple — but specific — formula for finding your number. With real world examples (including from our own business), learn why your ideal customer is willing to pay more than you might think. Plus, learn how to show your leads exactly why the price is right, so buying your course is a no-brainer. Click play at the top of the page! Show Links EasyCourse How to Create and Sell Live Online Workshops The post MBA2062 How to Price Your Online Course + Free Ride Friday appeared first on The $100 MBA .
Thu, June 02, 2022
MBA2061 Why So Many Creators Are Doing Live Video
If you haven’t embraced video marketing yet, it’s time. For many, creating (or “producing”) video content can seem intimidating, like something you need special training or experience to pull off. But that’s the wrong approach. Video marketing isn’t about presenting some slick appearance. It’s about documenting and sharing the journey. Today, we break down exactly why video marketing is so much more popular than it used to be (and not only because it’s so much easier than it used to be). As consumer browsing and researching habits change, written copy and graphic design are still vital — but video can make all the difference. Tune in, and get a fresh perspective on why you should be putting out video content to promote your brand. We’ll also share some special resources you can tap into to make your video marketing top-notch, no matter your experience level. Click play at the top of the page! Show Links How to Create and Sell Live Online Workshops The post MBA2061 Why So Many Creators Are Doing Live Video appeared first on The $100 MBA .
Wed, June 01, 2022
MBA2060 Q&A Wednesday: How many customers do I need to have product/market fit?
How do you know when you’ve really struck oil? Product/market fit is the gold standard of business viability. Once you have it, you’re golden. And if you don’t have it…well, an uphill battle is your best-case scenario. So what defines product/market viability, and what metrics can prove it’s there? It’s Q&A Wednesday, and we’ve got a listener who may or may not be on the cusp of escape velocity. Their product might be striking a chord. It’s clearly right for some people — but is it right for enough people? Today, we explore varying definitions of product/market fit, share the definition we think is most useful, and discuss how to know whether you’ve gotten there. Learn what really makes a business sustainable in the long term, and how to tell if your business has it. Click play at the top of the page! Show Links Marc Andreessen on Product/Market Fit The post MBA2060 Q&A Wednesday: How many customers do I need to have product/market fit? appeared first on The $100 MBA .
Tue, May 31, 2022
MBA2059 How Good Does Your Product Need To Be Before Launch?
Don’t let ‘perfect’ be the enemy of ‘launched.’ For any kind of product — from a shirt to a SaaS — the urge to keep tweaking and tweaking before you bring it to market is powerful. But you have to resist it. In business, it’s better to create an MVP (Minimum Viable Product), and get it out the door. From there, you adjust based on real-world feedback, allowing your customers to help shape what will ultimately become the “final” product — even though you’ll need to reiterate and evolve that product as well. So what does a market-ready product look like? How do you know you’re cleared for launch? Today, we explain what makes a product or service “ready” for sale at the earliest stage. With examples from businesses big and small (including our own), we demonstrate how it’s silly to waste time and resources on getting it “right,” when you should really just be getting it done. In the end, the best product is the product that serves customers’ needs. And without their input, no amount of tweaking will be enough. Click play at the top of the page! The post MBA2059 How Good Does Your Product Need To Be Before Launch? appeared first on The $100 MBA .
Mon, May 30, 2022
MBA2058 Must Read: Zero to Sold by Arvid Kahl
If you’re building your own business, read this book. In 2016, Arvid Kahl founded FeedbackPanda, a SaaS product for teachers. In 2019, he sold it. Using FeedbackPanda as a model, Zero to Sold outlines exactly how to create a SaaS business, grow it quickly, and cash out. If that sounds ruthlessly practical and to the point, that’s because it is. Our intrepid host Omar took one of Kahl’s courses, and couldn’t resist giving this book a read. Once he did, it was clear that anyone looking to self-fund a new business (SaaS or otherwise) can learn a ton from it. Tune in, hear some of our favorite takeaways, and hear why this lean playbook for building something you can sell is a true “Must Read.” Click play at the top of the page! Show Links Feedback Panda Zero to Sold by Arvid Kahl The Bootstrapped Founder The post MBA2058 Must Read: Zero to Sold by Arvid Kahl appeared first on The $100 MBA .
Fri, May 27, 2022
MBA2057 The Cost of Firing an Employee + Free Ride Friday
Saying goodbye isn’t easy — or cheap. At some point, if you run a business long enough, you’ll have to fire someone. Probably several someones. This is normal, but it should never be done without serious consideration. Before you give someone the ax, it’s imperative to calculate exactly what you’re losing. Even the most sub-par employees can be extremely costly to replace, in terms of money, time, and even less tangible resources like team morale. Today, we share a few things to take a good, hard look at before you make the big decision. It’s not that you shouldn’t get rid of employees who are genuinely detrimental to the company, or who aren’t pulling their weight. But in many cases, you may find that the cost of investing in their improvement is less than the cost of investing in their replacement! The true cost of every firing isn’t easy to quantify, and comes down to more than just dollars and cents. Listen in, and make sure that when you do let someone go, it’s a decision you can live with. Click play at the top of the page! Show Links EasyCourse The post MBA2057 The Cost of Firing an Employee + Free Ride Friday appeared first on The $100 MBA .
Thu, May 26, 2022
MBA2056 How To Present Like a Pro on Live Video
Nervous about going live? Live video presentations are almost unavoidable in business now — especially online business. Even if it’s just internal presentations with your own team, the camera is calling. Fortunately, Omar has a lot of experience in this department. As someone who’s logged countless hours running webinars, remote meetings, and live courses, Omar’s picked up a few moves along the way. Today, we share 5 specific things you can start doing today to make yourself a more confident, more effective presenter. And no, it doesn’t have to come naturally. Like Omar, you’ll probably need some time and practice to get comfortable on camera. But if you start with these 5 most basic tactics, you’ll give yourself the best chance to get more competent more quickly. From the right gear to the right attitude, let our experience be your guide — Click play at the top of the page! Show Links Logitech Brio AudioTechnica ATR2100 The post MBA2056 How To Present Like a Pro on Live Video appeared first on The $100 MBA .
Wed, May 25, 2022
MBA2055 Q&A Wednesday: I don’t love my business. I can’t sell it, what should I do?
Can you break up with your business? What do you do if you’ve built a business, but you’re just not feeling it any more? What happens when entrepreneurship starts to feel like…just work? It’s Q&A Wednesday, and we’ve got a listener who’s had an ecommerce business for a few years — and kinda hates it now. This listener hasn’t enjoyed the business in a long time, and feels like life is starting to pass them by. Is it time to say goodbye? First, a few questions need asking. As it happens, Omar went through a similar experience, and ultimately decided to let his ecommerce business go. Today, we share the questions you need to ask yourself if you’re thinking about moving on — and what to do if you decide it’s time to end things. Make the right, most informed choice for you. Click play at the top of the page! Show Links Empire Flippers Flippa The post MBA2055 Q&A Wednesday: I don’t love my business. I can’t sell it, what should I do? appeared first on The $100 MBA .
Tue, May 24, 2022
MBA2054 Is Being Liked Important in Business?
Does being nice, funny, or likable even matter? Lots of jerks are successful in business, right? But is there any tangible evidence that likeability and profitability go together? The impact of your personal brand on your business brand is hard to measure. But it’s pretty impossible to argue that a well-liked personality who puts smiles on people’s faces doesn’t have a positive effect on sales. Can we be aware of this? Can we incorporate it into our marketing strategy? Omar has some opinions on the issue. Today, we discuss the relationship between you, the way you act, the way you’re perceived, and the success of your business. Can an unlikeable person create and sell an incredible product? Would people buy it anyway? Can a sub-par product sell, if the right face is on the ads and content? Join us as we explore the relationship between branding and personal branding. Click play at the top of the page! The post MBA2054 Is Being Liked Important in Business? appeared first on The $100 MBA .
Mon, May 23, 2022
MBA2053 Guest Teacher – Patrick Bryant – How to Use Scale and Innovation to Grow Companies
How big could your business grow? The decisions you make now can put a ceiling on your growth potential, or make the sky the limit. It all depends on whether you build for scalability and innovation. Today, we have a lesson from a special guest teacher on how to do exactly that. Whether you’re just starting your business, or you want to unleash its fullest potential, this episode can help. Patrick Bryant is a serial entrepreneur and cofounder of Code + Trust. In this lesson, Patrick explains how to think about growth in a limitless way, and make key decisions that create more room for your business to grow. Thinking bigger and longer term is often difficult for independent entrepreneurs and small business founders. But while we’re doing the day-to-day work, we can’t forget to make sure the door is open for great things. Hear Patrick’s strategies, and ask yourself what’s really possible. Click play at the top of the page! Show Links Harbor Entrepreneur Center Code + Trust The post MBA2053 Guest Teacher – Patrick Bryant – How to Use Scale and Innovation to Grow Companies appeared first on The $100 MBA .
Fri, May 20, 2022
MBA2052 Why You Should (and Shouldn’t) Write a Book + Free Ride Friday
Thinking about writing a book? The first question to ask yourself: why? There are great reasons for an entrepreneur to write a book. There are also terrible reasons. Before you put a single word down, make sure you’re approaching it from the right angle. Setting appropriate intentions and expectations is key to making your book project successful. If you’re not willing to be honest about what you’re trying to accomplish, writing a book can be a drain on your time, energy, and revenue that doesn’t pay off. Today, we explain what it looks like when an entrepreneur does the book thing properly (with lots of examples). By understanding the reader’s perspective, you can make sure to write something that’s worth the investment — for you and your readers. Get in the right headspace for becoming an author. Click play at the top of the page! Show Links EasyCourse Books by Michael Port Books by Ramit Sethi Books by Dorie Clarke Books by Ryan Holiday Books by Gary Vaynerchuk The post MBA2052 Why You Should (and Shouldn’t) Write a Book + Free Ride Friday appeared first on The $100 MBA .
Thu, May 19, 2022
MBA2051 How Much Time You Should Dedicate to Your Side Hustle
Starting a business while holding down a 9-to-5? It’s one of the smartest ways to get started. That said, it’s not the easiest. To actually make progress, you’ll need to give up significant amounts of free time. How significant? Well, that’s what this episode is all about. It’s one thing to “start a business.” It’s quite another to start and grow a business until it reaches true escape velocity (that’s the part where you can quit your day job). Until then, it’s not just about how much time you put in, but how frequently and efficiently you use that time. Today, we share how many hours you’ll have to set aside, how often, and how to make that time count for all it’s worth. Omar would know — he side-hustled for years while working full-time as a teacher. Get your battle plan for taking a serious run at entrepreneurship. Click play at the top of the page! The post MBA2051 How Much Time You Should Dedicate to Your Side Hustle appeared first on The $100 MBA .
Wed, May 18, 2022
MBA2050 Q&A Wednesday: How long does it take to grow a following on Twitter?
Ready to find your crowd on Twitter? Take it slow. Too many new entrepreneurs put too much focus on social media. And of course, that’s exactly how social media platforms like it. But that doesn’t mean you can’t use Facebook, Insta, Twitter, and the rest to your advantage. Today, we explore how. It’s Q&A Wednesday, and one of our listeners is an experienced entrepreneur who’s never played the social game. However, they’ve decided it’s time to finally dive and start building a following. The platform of choice? Good ol’ Twitter. So how long does it take until a Twitter feed becomes a true marketing asset? Today, we discuss the (realistic) benefits of Twitter, and all the ways it can truly help your business. But at the same time, this episode is all about managing expectations, and putting quality over quantity when it comes to your following. Get a handle on how Twitter can help, and how it can’t. Click play at the top of the page! Show Links Find Your Following on Twitter The post MBA2050 Q&A Wednesday: How long does it take to grow a following on Twitter? appeared first on The $100 MBA .
Tue, May 17, 2022
MBA2049 How to Improve Your Luck in Business
Luck doesn’t happen by accident. No, this episode is not about witchcraft or “manifesting” success. It’s a simple lesson on how the things you can control put you in a better position re: things you can’t control. Fate can’t be controlled, but odds can be raised or lowered. Today, we share a few key things that — no matter what kind of business you’re in — help expand the zone of what’s within your control, and make better outcomes more likely. It’s all about creating the right conditions for “good luck” to find you! From conceiving of your business to managing your team, these key principles can’t give you control over major market downturns, pandemics, or natural disasters. But they can minimize risk, open the door to opportunities, and essentially make your business bad-luck-proof. Hear how we improve our luck, and how you can too — no rabbits’ feet required. Click play at the top of the page! The post MBA2049 How to Improve Your Luck in Business appeared first on The $100 MBA .
Mon, May 16, 2022
MBA2048 Must Read: The Minimalist Entrepreneur by Sahil Lavingia
What do you really need to start and grow a business? Today’s marketplace has lowered the barrier to entry for entrepreneurship. Given the tools available, the average person can start a profitable, scalable business with way less capital — and less experience — than ever before. Today’s Must-Read explains how. The Minimalist Entrepreneur is a roadmap for creating low-stress, low-investment businesses that put your profitability (and your sanity) first. The author, Sahil Lavingia, was employee #2 at Pinterest, and is the founder of Gumroad, which helps people start businesses with almost nothing. Learn how to start a business without going into debt. Start a business that works for you, rather than indenturing you to it. Hear out takeaways, and why this book resonates so strongly with us. Click play at the top of the page! Show Links The Minimalist Entrepreneur by Sahil Lavingia The post MBA2048 Must Read: The Minimalist Entrepreneur by Sahil Lavingia appeared first on The $100 MBA .
Fri, May 13, 2022
MBA2047 Why You Should Offer a Faux Free Plan + Free Ride Friday
The “freemium” model is everywhere now. And it makes sense! Consumers are picky, more wary than ever, and in need of more proof before opening their wallets. But what if freemium isn’t feasible for you? Giving away your product or service is pretty costly, after all (we know — our software platform offers a free plan). If you’re not yet at a point where you can absorb the cost of even a basic version of what you’re selling, there’s another way. It’s called the faux free plan. What is it? Well, it’s basically an almost free plan. It still lowers the barrier to entry, makes signing up a no-brainer for your leads, and gets people using your product. But it doesn’t strain your company’s resources the way a truly free plan does. Today, we explain the faux free model in detail, share why it works (with real-world examples), and help you decide if it’s the right move for your business. Click play at the top of the page! Show Links EasyCourse ProfitWell ConvertKit The post MBA2047 Why You Should Offer a Faux Free Plan + Free Ride Friday appeared first on The $100 MBA .
Thu, May 12, 2022
MBA2046 How I’m Outsourcing My Networking
We can all agree that networking is vital to getting anywhere in business. But you might be surprised to learn that networking is something you can outsource. Wait, what? How can you outsource building relationships with people? With a little ingenuity, that’s how. From helpful tech to helpful employees, you can develop systems to initiate and maintain connections with the right people. Tune in, and hear how Omar takes significant amounts of the work of networking off his plate — without sacrificing relationships or detracting from their mutual beneficialness. In fact, by systematizing and optimizing your approach to networking, you can become an even more reliable, considerate colleague and friend to the people in your circle. Hear Omar’s hacks, and see if they can work for you. As Porter Gale said, your net work is your net worth ! Click play at the top of the page! Show Links The Jordan Harbinger Show The post MBA2046 How I’m Outsourcing My Networking appeared first on The $100 MBA .
Wed, May 11, 2022
MBA2045 Q&A Wednesday: Should I learn how to build my own app or should I hire someone?
You have an awesome idea for an app. You’re sure it would address a real need in the marketplace. You’re ready to do the work of marketing and selling it. …but you couldn’t code your way out of a wet paper bag. It’s Q&A Wednesday, and we’ve got a listener with a fairly common question: to engineer or not to engineer? Theoretically, anyone can learn to develop software. That said, theoretically anyone can learn how to fix their own car; that doesn’t mean it’s the right move. Fortunately, Omar definitely has some experience in this arena, having initially developed the software for our SaaS product. Spoiler alert, though: eventually we hired a real-deal software engineer because…well, because they’re really good at that kind of thing. Today, we discuss the factors to consider when you’re deciding between a pro and a DIY approach. Is the time and effort required to learn an entire new skill set worth it? That all depends — Click play at the top of the page! The post MBA2045 Q&A Wednesday: Should I learn how to build my own app or should I hire someone? appeared first on The $100 MBA .
Tue, May 10, 2022
MBA2044 My Favorite Video Marketing Tools in 2022
Ready to dive into video marketing? Here’s what you need. Video is second only to the written word when it comes to online marketing. It’s personal, involves more senses, and is proven to elicit more engagement. But many entrepreneurs — especially newer ones — are intimidated by the idea of creating videos. In truth, it’s never been easier for a non-professional to produce high-quality videos, as long as you use the right tools. Today, we share the tools behind our own video marketing (and we do a ton of it). From editing software to soundtrack samples to actual people who can help put it all together, these resources are the reason our videos are so successful — and so much easier to make. Discover the best tools to add video to your content arsenal. Click play at the top of the page! Show Links Ecamm Live Final Cut Pro Camtasia Adobe Premier Udemy Wistia AudioJungle Fiverr About WebinarNinja The post MBA2044 My Favorite Video Marketing Tools in 2022 appeared first on The $100 MBA .
Mon, May 09, 2022
MBA2043 Guest Teacher – Mike Moll – How to Leverage Video to Generate More Sales
Don’t just send a message. Send a video. Consumers are hit with about a bazillion marketing and sales messages each day. Most of them are emails that go straight to ‘Promo,’ and other text-based messages we simply ignore or delete. But video is different. Video has a better chance of being consumed, and scoring you a conversion. Plus, they’re easier than ever to create! Mike Moll is a marketing coach who helps small businesses find innovative ways to grow sustainably — like video-based marketing and sales. Today, Mike shares his exact method for video messaging, from choosing the right platform to the format of your actual ‘pitch.’ While personalized video messages may not scale or be appropriate for big companies, they can work wonders for independent marketers…and no, they’re not only for sales. Whether you’re trying to connect with a potential customer, business partner, or even a potential mentor, a message straight from your face has a bigger impact than one from your keyboard. Learn the basics of a proven, effective way to reach out — Click play at the top of the page! Show Links Lead Generation Mini-Course The post MBA2043 Guest Teacher – Mike Moll – How to Leverage Video to Generate More Sales appeared first on The $100 MBA .
Fri, May 06, 2022
MBA2042 The 3 Pitfalls to Avoid When Growing Your Email List + Free Ride Friday
As they say, “the money’s in the list.” But more list does not mean more money. Like so much in business, it’s more complicated than a simple equation. To get the most out of any email list requires way more than just gathering new addresses. If you’re throwing lead magnets around the whole wide Internet, you’re probably raking in contacts — and they’re probably not becoming customers. If that syndrome sounds familiar, this is the episode for you. Today, we explain how to build an email list that works. There are 3 mistakes that are almost guaranteed to ensure your email list doesn’t actually produce real leads. Sadly, these 3 mistakes are super common — heck, we used to make them ourselves, until we learned better (the hard way). Tune in, and see if you’ve fallen victim to any of these 3 big ‘Do Nots.’ Once you learn what really makes an email list valuable, you can take a more targeted, more effective approach. Click play at the top of the page! Show Links EasyCourse The post MBA2042 The 3 Pitfalls to Avoid When Growing Your Email List + Free Ride Friday appeared first on The $100 MBA .
Thu, May 05, 2022
MBA2041 Why You Should Open & Close Your Courses
More people will sign up for your course if they can sign up whenever they want…right? Not necessarily. It might seem logical to let people enroll in your course whenever. But basic consumer psychology tells a different story; when there’s no urgency, there’s less chance someone will make a commitment. Most people will put off ‘till tomorrow what they can do today. …and that’s only one of the reasons you should periodically close your course enrollment. Not only are people more likely to sign up when the window isn’t open forever, it’s actually easier to market close-able courses. Today, we explain why the open/close model is better for business, and how to set it up for the best results. With examples from some of the most successful course-based businesses around, this episode is your guide to getting more students. Click play at the top of the page! Show Links Smart Passive Income AffiliateWP Wandering Aimfully The post MBA2041 Why You Should Open & Close Your Courses appeared first on The $100 MBA .
Wed, May 04, 2022
MBA2040 Q&A Wednesday: Do I need a virtual assistant if I am just getting started?
For a brand-new business, is a VA (virtual assistant) worth it? When you’re starting out, staying lean is a top priority. Which is why it struck one of our listeners as a little counterintuitive that we’re so bullish on hiring VAs. It’s Q&A Wednesday! This listener is only weeks into a new business, and wants to know if a VA is really, truly a wise investment at this stage. We understand; a hire is a significant expense. But it might not be as significant as you think — and it might be more valuable than you imagine. Today, we’ll explain how to decide exactly what your hypothetical VA would do with their time, where to find VA candidates, and how to choose the right one. Plus, we’ll discuss how to evaluate whether you’re really getting your budget’s worth. Get an accurate sense of what you’re paying for when you hire a VA. Click play at the top of the page! Show Links Dan Martell SaaS Coach TK Kader The Ultimate Sales Machine by Chet Holmes The post MBA2040 Q&A Wednesday: Do I need a virtual assistant if I am just getting started? appeared first on The $100 MBA .
Tue, May 03, 2022
MBA2039 Can You Grow Your Business With No Paid Ads?
Are paid ads a money pit? Small businesses need to stay lean. That means not throwing money away on expensive marketing and sales tactics that don’t produce a solid return. From print to radio to Google and Facebook, is the money you spend on paid advertising worth it? More importantly, can your business thrive without it? Lots of businesses do just fine without spending a dime on ads. Today, we share several examples, and explain exactly why the ad-less strategy can work. Of course, it won’t work for every business — but yours could be one of them. We’ll share our own experience as well, and how we arrived at our own balanced mix of paid advertising and content marketing. Learn how to determine the best approach for your business, and get the most out of every marketing dollar. Click play at the top of the page! The post MBA2039 Can You Grow Your Business With No Paid Ads? appeared first on The $100 MBA .
Mon, May 02, 2022
MBA2038 Guest Teacher – Barry Moltz – How to Make the Changes You Know You Need to Make in your Business
Are you brave enough to admit it’s time for change? Accepting the need for change is one of the more surprising challenges in business. It requires courage, accountability, and the will to let go of what’s familiar and comfortable. Barry Moltz is a speaker, author, radio host, and SMB expert who specializes in getting business out of ruts. For a small business, a plateau can become a graveyard. Being agile and embracing change is one of the most important abilities an entrepreneur can develop. Today, Barry explains why that’s easier said than done, and how to get around the most common blockers. Don’t be the next Blockbuster! Learn how to recognize when you’re clinging to what doesn’t work anymore, and get comfortable pivoting. When the same-old-same-old is holding you back, it’s time to take action. Click play at the top of the page! Show Links Change Masters by Barry Moltz The Small BUsiness Radio Show The post MBA2038 Guest Teacher – Barry Moltz – How to Make the Changes You Know You Need to Make in your Business appeared first on The $100 MBA .
Fri, April 29, 2022
MBA2037 The 5 Biggest E-Commerce Mistakes To Avoid + Free Ride Friday
Thinking about starting an e-commerce business? Listen to this first. Before he got into the podcast & SaaS game, our intrepid host Omar ran a successful e-commerce business selling custom menswear. Along the way, he learned valuable lessons about what to do, and what not to do — sometimes the hard way. Today, let Omar’s experience be your guide! From your website design to your payment processing and fulfillment, there are many ways to make e-commerce harder for yourself, and hurt your chances of success. In this episode, we tackle the top 5, the biggest absolute no-no’s that are all but guaranteed to sink your business. Learn exactly what to avoid, eliminate unnecessary friction, and give yourself the best chance to build an e-commerce business that’ll profit for years. Click play at the top of the page! Show Links EasyCourse Shopify The post MBA2037 The 5 Biggest E-Commerce Mistakes To Avoid + Free Ride Friday appeared first on The $100 MBA .
Thu, April 28, 2022
MBA2036 How To Sell Group Coaching
For most coaches, the ultimate goal is to have fewer clients paying higher prices. But the group coaching model — whether as a stepping stone to 1:1 clients or a long-term strategy — is more than sustainable. Better yet, it’s super-scalable. But how do you get those clients in the first place? To sustain a group coaching business, you need to ensure a steady flow of leads, and a reliable funnel to convert those leads. Today, we share 3 specific ways to do so, based on tried-and-true tactics employed by some of the most successful coaches online. Each of these 3 methods has its own strengths, but they all share one thing in common: no matter how you attract leads, your ability to genuinely prove how much you can help is the key to locking in clients. Learn how to get in front of the right people, and show them what you (and they) are capable of. Click play at the top of the page! Show Links Dan Martell SaaS Coach TK Kader WebinarNinja Million Dollar Coach by Taki Moore Must-Read: Million Dollar Coach ($100 MBA Review) The post MBA2036 How To Sell Group Coaching appeared first on The $100 MBA .
Wed, April 27, 2022
MBA2035 Q&A Wednesday: How much money do I need to start an affiliate travel blog?
Blogging: it’s still one of the best ways to start a business! All you really need to get started is your own experience, decent writing ability, and the time to put your insights down on (digital) paper. But of course, there are a few other costs. It’s Q&A Wednesday, and we’ve got a well-traveled listener who wants to start a blog, with the ultimate goal of monetizing it through affiliate commissions. Wisely, this listener wants to know how much an aspiring blogger needs to budget in order to get their website off the ground. From hosting to design and more, starting a blog is one of the cheapest ways to launch a business — but it’s not free. Today, we discuss a few ways to monetize a blog, and outline exactly what you’d have to pay for, and where you should (and shouldn’t) invest a little more to give your blog the best chance to build an audience. Click play at the top of the page! Show Links Ghost WP Engine Google Domains The post MBA2035 Q&A Wednesday: How much money do I need to start an affiliate travel blog? appeared first on The $100 MBA .
Tue, April 26, 2022
MBA2034 How To Create a Go To Market Strategy
Never go to market without a strategy. A launch is never as simple as just putting your product or service in front of people. Before you attempt the first sale (whether it’s a new business, a pivot, or a product launch), you have to decide exactly how to make your “entrance” into the marketplace. Today, we break down exactly how to plot your debut. Based on countless hours of reading, research, and coaching, we’ve boiled the go-to-market strategy down to 6 basic steps. In this episode, we share how to define and position your brand, appeal to the right customer base, and build a solid springboard for your launch. Learn how to communicate what your business is, what it stands for, and who it serves — before you hit the market. Click play at the top of the page! Show Links Dan Martell SaaS Coach TK Kader The Ultimate Sales Machine by Chet Holmes The post MBA2034 How To Create a Go To Market Strategy appeared first on The $100 MBA .
Mon, April 25, 2022
MBA2033 Must Read: Tribe of Mentors by Tim Ferris
It’s another incredible book from the 4-Hour legend. Today, we review the inimitable Tim Ferriss’ Tribe of Mentors . Ferriss is the original life-hacker, a seeker of new solutions for everything from making money to getting in shape. With Tribe , Ferriss surveyed successful innovators and game-changers to see how they managed to make waves where others couldn’t. This book is big, dense…and worth every second. Tribe is composed of 100 interviews with various experts, based on conversations from The Tim Ferriss Show podcast. By asking the same set of 11 questions to each interviewee, Ferriss condensed their unique insights and experiences into an easy-reading, inspiring resource for anyone looking to change their life. Hear our favorite takeaways, from the distilled wisdom of dozens of high achievers. Click play at the top of the page! Show Links Tribe of Mentors by Tim Ferriss Tools of Titans by Tim Ferriss The post MBA2033 Must Read: Tribe of Mentors by Tim Ferris appeared first on The $100 MBA .
Fri, April 22, 2022
MBA2032 How To Prepare Your Business For a Holiday + Free Ride Friday
Don’t let holidays sneak up on you! Having SOPs (Standard Operating Procedures) for holiday breaks is a crucial part of managing your team — and your customers’ expectations. From communicating with customers to giving your employees time off (while still keeping the business running), holiday management takes a little preparation. It gets even more complex when you consider remote teams and global marketplaces, since folks in different areas may celebrate different holidays. Fortunately, we have some experience with this. Our SaaS business has customers and employees all over the world. It took some trial and error, but we have a system that allows everyone to celebrate the holidays that matter to them, while keeping the lights on for customers almost the entire year. Get our best tips on ensuring truly happy holidays — for everyone. Click play at the top of the page! Show Links EasyCourse Intercom The post MBA2032 How To Prepare Your Business For a Holiday + Free Ride Friday appeared first on The $100 MBA .
Thu, April 21, 2022
MBA2031 Why Your Audience Is More Important Than Your Product
There’s (way) more money in people than in products. One of the hardest early lessons new entrepreneurs have to learn is to stop chasing the best product idea. Almost all of us start with some version of the thought: “If I come up with the right product or service, I can build a business.” Or, we build a business because we thought of a product or service. But that’s getting it backwards. To build a business, you don’t start by building a product. You start by building an audience. Today, we outline all the reasons the audience-first approach gives you far higher odds of success. When you serve the right crowd — and serve them well — coming up with the product is actually the easy part. Click play at the top of the page! Show Links Justin Jackson Self-Publishing School The post MBA2031 Why Your Audience Is More Important Than Your Product appeared first on The $100 MBA .
Wed, April 20, 2022
MBA2030 Q&A Wednesday: I’ve had no luck with paid ads. Should I just stop wasting my money?
For a startup, paid ads can be a game-changer…or a complete bust. It’s Q&A Wednesday, and we’ve got a listener who runs a small SaaS business in need of more traffic. Our listener has been sinking money into paid digital advertising for months — and has exactly $0 to show for it. So how long should you lose profit on paid ads, before finally tapping out? Today, we discuss why paid ads work better for some businesses than others, why paid advertising is deceptively complex, and how to know if you’re likely to see an ROI. Depending on a few factors, it might be smarter to spend your marketing money elsewhere. We’ll cover the numbers you should consider, different models of paid advertising, and our favorite alternative to paid ads. Figure out what kind of marketing and advertising makes the most sense for you — Click play at the top of the page! The post MBA2030 Q&A Wednesday: I’ve had no luck with paid ads. Should I just stop wasting my money? appeared first on The $100 MBA .
Tue, April 19, 2022
MBA2029 Why You Really Want to Be a Time Billionaire
Redefine your “why.” Most of us get into business hoping to make a certain amount of money. But a radically different approach is gaining steam, helping entrepreneurs totally rethink what they’re really working towards. Spoiler alert: it’s not money. Today, we explore the concept of a “time billionaire.” That’s a specific term for a specific reason; it represents a measurable portion of your finite term on Earth, providing a concrete — if unconventional — way to define true wealth. Learn about the “time billionaire” philosophy, hear how it changed the way we look at entrepreneurship, and see why obtaining the time you want might not take as much money as you think. Click play at the top of the page! The post MBA2029 Why You Really Want to Be a Time Billionaire appeared first on The $100 MBA .
Mon, April 18, 2022
MBA2028 Must Read: Free Time by Jenny Blake
What’s the point of starting a business? Is it to earn money, or what money buys? Probably the latter. And the most important, valuable thing money can buy isn’t real estate or caviar — it’s time. Free Time by Jenny Blake takes a different approach to entrepreneurship. Rather than trying to win the game of Who Can Make the Most Money, Blake decided to prioritize the creation of time for herself. And she couldn’t be happier with the results. Today, we review Free Time, and share why this book is such a life-altering shift of perspective for anyone who takes its lessons to heart. Hear how Blake created the kind of business that rewards her with the ultimate prize of entrepreneurship: freedom. By carefully creating a team and systems that make her presence less necessary, she won the only game that matters. Click play at the top of the page! Show Links Free Time by Jenny Blake Pivot by Jenny Blake The post MBA2028 Must Read: Free Time by Jenny Blake appeared first on The $100 MBA .
Fri, April 15, 2022
MBA2027 Is The Email Newsletter Dead? + Free Ride Friday
How many company newsletter emails do you really read? The email newsletter goes all the way back to the beginning of the Internet. But needless to say, times have changed. With stuffed inboxes and the invention of the ‘Promo’ tab, does anyone give a hoot about your newsletter now? Well, that depends on you. Today, we share 3 strategic approaches to newsletters. From marketing your products to actually charging for the newsletter itself, these emails can truly support your business — if you include truly valuable content. With consumer email habits today, your newsletter needs a little something extra to be effective. Learn how it’s done — Click play at the top of the page! Show Links EasyCourse Delightful Emails Master Class Drip Mastery The post MBA2027 Is The Email Newsletter Dead? + Free Ride Friday appeared first on The $100 MBA .
Thu, April 14, 2022
MBA2026 The 5 Elements of an Impactful Online Course
Creating a course? Listen to this first. Our intrepid host Omar wasn’t always a SaaS entrepreneur. Before that, he was a professional educator for over a dozen years. And since then, he’s created (and taken) dozens of online courses. In other words, we know what makes a good course…and what makes a bad one. Today, we share 5 essential elements every course needs. These aren’t suggestions or options; these are the 5 musts. If your course is going to produce results for your students, certain things absolutely have to be in place. Give your course the best chance to deliver for your customers. Click play at the top of the page! Show Links The Automated Webinar Challenge The post MBA2026 The 5 Elements of an Impactful Online Course appeared first on The $100 MBA .
Wed, April 13, 2022
MBA2025 Q&A Wednesday: Should I offer a money back guarantee?
How risky are money-back guarantees? Can they hurt your business more than they help it? It’s Q&A Wednesday, and we’ve got a coach whose potential clients want some reassurance, in the form of a guaranteed refund if they don’t get results. But quite reasonably, our listener is hesitant to commit to not being paid for their time and effort. So what’s the right move? To guarantee or not? Today, we explain why risk reversal is a sales and marketing must. Yes, in our experience, a money-back guarantee is indispensable if you want people to believe in your product or service. And yes, you can offer a guarantee that mitigates the risk of losing money. Learn how to create a clear-cut, reasonable refund policy that protects you and customers, so you can put your money where your marketing’s mouth is — with confidence. Click play at the top of the page! The post MBA2025 Q&A Wednesday: Should I offer a money back guarantee? appeared first on The $100 MBA .
Tue, April 12, 2022
MBA2024 Why Too Many Tools Are Bad For Business
When software tools pile up, they’re no longer solving problems — they’re creating one. Every business picks up excess tools along the way. Software for marketing, project management, analytics, design, and more come and go. But inevitably, too many come and not enough go! Today, we explore how to give your business a little tool audit. We did our own audit recently, and found we were able to get rid of about 50% of our tools (and the costs associated with them). By defining our priorities and making a few strategic tradeoffs, we were able to make our startup even more lean. Are your software tools easing friction, or creating it? Saving money, or draining it? Learn how to boost efficiency with a little tech housekeeping. Click play at the top of the page! The post MBA2024 Why Too Many Tools Are Bad For Business appeared first on The $100 MBA .
Mon, April 11, 2022
MBA2023 Guest Teacher – Caroline Goyder – How To Instantly Be A More Confident Communicator
Stage fright? Get nervous before a big talk, meeting, or pitch? We’ve got you covered. Caroline Goyder is a celebrated author and presenter who knows exactly how to approach speaking with cool, calm, and confidence. Today, she’s here with 5 specific exercises you can use as often as you need to develop the kind of poise that makes speaking a breeze. Fair warning though: maybe listen to this episode (and do these exercises) in private. Follow along as Caroline guides you through a few key movies that bring stability to your mind, largely by manipulating the body. They may seem a bit odd at first, but once you experience their effects, you’ll see why Caroline’s training is so powerful. Get ready to speak with ease — Click play at the top of the page! Show Links Caroline Goyder The post MBA2023 Guest Teacher – Caroline Goyder – How To Instantly Be A More Confident Communicator appeared first on The $100 MBA .
Fri, April 08, 2022
MBA2022 Your Only Goal When Starting a Business + Free Ride Friday
Sometimes, the best way to push forward is to simplify. For a new business, a million shiny objects can become distractions disguised as goals. As legitimate as these goals may be, you can’t take your eyes off the most important prize of all — the one that’ll ensure your business’s long-term future. Today, we explore exactly what that goal is (and how to achieve it). No matter the industry, no matter the type of business, no matter the product or service, every new business needs to get to this special place before they can go anywhere else. Too many new businesses lose sight of this goal, to their peril. Learn what you absolutely have to achieve, above all else, in order to make it as an entrepreneur. Click play at the top of the page! Show Links EasyCourse The post MBA2022 Your Only Goal When Starting a Business + Free Ride Friday appeared first on The $100 MBA .
Thu, April 07, 2022
MBA2021 The 3 Types of Social Posts That Get The Most Engagement
Looking for traction on social media? Need to work the ol’ algorithms a bit? We’ve got a strategy for you. Actually, we’ve got 3 strategies. Today, Omar shares the “3 S’s,” a simple framework for creating social posts specifically to drive engagement. Whether you’re looking for likes, shares, or comments, the 3 S’s have you covered. Remember: marketing works best when it’s simple! The strategy we discuss today utilizes the most fundamental aspects of human psychology and social behavior. With a basic sense of what triggers action, you can rewire your social strategy for maximum engagement. Click play at the top of the page! The post MBA2021 The 3 Types of Social Posts That Get The Most Engagement appeared first on The $100 MBA .
Wed, April 06, 2022
MBA2020 Q&A Wednesday: How do I know if people would want my app?
You have a great idea for an app. That doesn’t mean you have a business. So how can you possibly tell if your idea has legs? It’s Q&A Wednesday, and we’ve got a listener with a banger of an idea for a business app, but who isn’t willing to start throwing money around to develop it just yet. Wise decision! Today, we explain how to get some reliable market research, so you can make the best bet. Hint: you don’t have to build it to sell it. Using our own SaaS product as an example, Omar shares how you can create a product or service in stages, with each stage giving you a little more intel (and a little more cash) to work with. Before you launch your next product, give this episode a listen. Click play at the top of the page! Show Links Google Keyword Planner Google Trends The post MBA2020 Q&A Wednesday: How do I know if people would want my app? appeared first on The $100 MBA .
Tue, April 05, 2022
MBA2019 The 80% Delegation Rule That Will Change Your Life
That’s not hyperbole. If you run a business, the most important thing you can do is figure out how to get back some of your most precious, irreplaceable resource: time. As we like to say, time is infinitely more valuable than money. One of the biggest obstacles to taking time back is insisting on doing everything yourself. Just as dangerous (but a little more subtle) is insisting that other people do things exactly as you would — or even just as well as you would. It’s time to let go. Today, we break down a rule that’s a little hard to live by at first, but will absolutely improve everything from the quality of your business to the quality of your life. Learn what the 80% rule is, how to apply it, and why it can be the best gift you ever give yourself. Click play at the top of the page! Show Links Automation Agency onlinejobs.ph The post MBA2019 The 80% Delegation Rule That Will Change Your Life appeared first on The $100 MBA .
Mon, April 04, 2022
MBA2018 Must Read: Will by Will Smith and Mark Manson
Forget the Oscars thing for a second. Before the…incident, we planned to review Will , the powerful autobiography Will Smith co-authored with Mark Manson (the guy behind The Subtle Art of Not Giving a F*ck). And we couldn’t be happier we decided to stick with that decision. This book is penetrating, insightful, and valuable — recent drama aside. Today, Omar shares some of the incredible lessons this book offers on work, success, and happiness itself. These lessons are more than applicable to business (after all, music and entertainment are businesses in which Smith has inarguably thrived). Hear why this book is so great, and why its lessons speak louder than any single incident. Click play at the top of the page! Show Links Will by Will Smith and Mark Manson The post MBA2018 Must Read: Will by Will Smith and Mark Manson appeared first on The $100 MBA .
Fri, April 01, 2022
MBA2017 Does Scarcity Actually Get More Sales? + Free Ride Friday
Act now! As consumers, we’re told this all the time by people trying to get sales. If you don’t buy ASAP, you’ll miss out on a great deal, or even the chance to buy altogether. But is it…bull? Is scarcity just another manipulative tool used by unscrupulous salespeople? More importantly, is scarcity a tool you should use? FOMO (Fear of Missing Out) can be a powerful motivator. But is it effective — and ethical? Today, we explore the concept, and how to execute it without feeling gross. Scarcity, when genuine , is not a trick. It’s a reality you’re letting your customers in on, potentially to their genuine advantage. By dropping the games and offering people a truly win-win scenario, you can use the scarcity principle to boost sales in an honest way. Find out how — Click play at the top of the page! Show Links EasyCourse The post MBA2017 Does Scarcity Actually Get More Sales? + Free Ride Friday appeared first on The $100 MBA .
Thu, March 31, 2022
MBA2016 Why I Am Not on TikTok
TikTok: it’s all the rage. But does it matter to your business? In our case…no. So why don’t we use this powerful platform, where millions of potential customers are engaged? It all comes down to time, priorities, and defining your goals. When you know what kind of company you are, you can be comfortable with “opportunity costs” — the things you have to say “no” to in order to say “yes” to something more important. Today, we explain why TikTok hasn’t made our list. It’s not because it’s a “bad” platform (though there are several valid criticisms of it). It’s because it’s not the best use of our team’s time and resources. More importantly, like any social media platform, it’s under someone else’s control. Hear our thought process, and decide if TikTok is worth your time. It might be! But if you’re like us, it might not. Click play at the top of the page! The post MBA2016 Why I Am Not on TikTok appeared first on The $100 MBA .
Wed, March 30, 2022
MBA2015 Q&A Wednesday: Should I take a dividend in my business?
Your business is profiting. You’re making a living. But what’s in store for the long term? It’s Q&A Wednesday, and we’ve got a listener who’s seen what can happen when you only give yourself a paycheck, and nothing more. Even long-standing businesses can fall — and when they do, the founders can walk away with next to nothing. Which raises the question: should you be taking dividends? And if so, how much? Balancing the need for a personal safety net with the needs of your business can be tricky. If you don’t take dividends, you can end up no more or less successful than if you stuck with a regular job. Take too much by way of dividends, and you risk slowing growth. There are many factors at play, including the tax situation. Today, Omar shares the must-knows when it comes to dividends and entrepreneurship. Click play at the top of the page! The post MBA2015 Q&A Wednesday: Should I take a dividend in my business? appeared first on The $100 MBA .
Tue, March 29, 2022
MBA2014 How to Demand Higher Prices
Who are these coaches charging thousands — or tens of thousands — for their services? More importantly, who are their clients, and how are they getting them? No matter what kind of service you offer, working your way up to massive rates is the best way to get the biggest ROI. Making more money from fewer clients is always the smart move. But as you can probably guess, it doesn’t happen overnight. Today, Omar shares what he’s learned about exactly how some people claw their way up to premium pricing. Are there any shortcuts? Not really. But there are ways to get there faster, smarter, and with less wasted effort. Become an expert at showing people just how valuable you really are, then work your way up to the big leagues. Click play at the top of the page! The post MBA2014 How to Demand Higher Prices appeared first on The $100 MBA .
Mon, March 28, 2022
MBA2013 Guest Teacher – Matt Edmundson – How to Create a Customer-Centric Experience With Toilet Seat Marketing
Are you thinking like a customer? If you don’t understand your customers’ perspective, there’s a ceiling on how effective your marketing can be. But if you drop the “hacks” and influencer strategies, you can master the fundamentals that create long-term growth. And of course, we have an expert to explain how. Matt Edmundson is an ecommerce mastermind who knows how to achieve growth. But in any type of business, the basic principles remain the same: not to pander to customers or pretend you think they’re “always right,” but to simply adopt their outlook. In this episode, Matt shares a few specific ways to do that, based on a lesson he learned from a guy who cleans toilets. It’ll make sense, we promise — Click play at the top of the page! Show Links The eCommerce Podcast with Matt Edumundson The post MBA2013 Guest Teacher – Matt Edmundson – How to Create a Customer-Centric Experience With Toilet Seat Marketing appeared first on The $100 MBA .
Fri, March 25, 2022
MBA2012 Do Engagement Posts Work on Social Media? + Free Ride Friday
If you’ve ever been asked to like, share, or comment, you know what we’re talking about. But does it work? Business owners constantly ask for engagement on Facebook, Insta, Twitter and the rest. But does this strategy actually pay off? When you’re blatantly asking your audience to help you game social media algorithms, does it seem savvy, or thirsty? It depends on how you go about it. Today, we discuss the ins and outs of this social media strategy, and why so many entrepreneurs try it. More importantly, we’ll share how to do it in a way that gets the job done, but doesn’t make you look desperate. Click play at the top of the page! Show Links 30 Day Automated Webinar Challenge The post MBA2012 Do Engagement Posts Work on Social Media? + Free Ride Friday appeared first on The $100 MBA .
Thu, March 24, 2022
MBA2011 7 Sales Page Must Haves
Is your sales page…selling? Whether it’s your homepage, your pricing page, or a product-specific landing page, it has a job. And if your copy, design, and more aren’t right, the job won’t get done. Today, we share 7 specific items — some big, some small — that every sales page needs to nail. The problem with many sales pages is that they try to do too many things. Instead, by checking off these 7 items, you can make sure your page is a streamlined, focused, sales-producing machine that works efficiently. Make the necessary changes, and track the results! Designate your sales page(s), if you haven’t already, then apply these must-haves. Get ready for more sales — Click play at the top of the page! Show Links Headliner The post MBA2011 7 Sales Page Must Haves appeared first on The $100 MBA .
Wed, March 23, 2022
MBA2010 Q&A Wednesday: Is it time to quit my business?
When a long-running business has lost its mojo, should you fight for it? Or is cashing out the smart move? As always, it depends. It’s Q&A Wednesday, and one listener is in a pickle. Their decade-old business has done well overall, but over the last year it’s been stuck in a rut. This e-commerce operation has gone from growing to slowing, from expansion to stasis. Worst of all, it’s just not…motivating anymore. This listener could sell the business and move on. But is that really the answer in this case? We have a way to find out: a series of thought experiments, a few questions anyone in a similar situation should ask themselves before leaving a business behind. Hear our advice, what this listener’s options are, and how this situation may present unexpected opportunities. Click play at the top of the page! Show Links Before the Exit by Dan Andrews The post MBA2010 Q&A Wednesday: Is it time to quit my business? appeared first on The $100 MBA .
Tue, March 22, 2022
MBA2009 5 FAQs Page Hacks To Make More Sales
Your FAQs page can do more than just inform — it can boost sales. When you understand how consumers actually use FAQs pages (and it’s not the way you might think), you can see there are serious opportunities for conversions. Too many businesses neglect their site’s FAQs page, either by not having one, or simply…answering frequently asked questions. This un-strategic approach leaves money on the table! With a few simple moves, the FAQs page can create opportunities to lead your visitor down the sales funnel. Today, we share 5 of those moves, which you can implement with relative ease. Learn some buyer psychology, and turn your FAQs page into a conversion machine. Click play at the top of the page! The post MBA2009 5 FAQs Page Hacks To Make More Sales appeared first on The $100 MBA .
Mon, March 21, 2022
MBA2008 Guest Teacher – Jarod Latch – How to Ensure That Creativity Works During Challenging Times
You can do better than just survival. When you’re under intense pressure or facing a crisis, it can be easy to focus on nothing more than “getting through it.” But you’d be shortchanging your business, and cheating your team out of their full potential. There are ways to ensure that there’s always time and space for creativity, and not just in traditionally “creative” fields like content or design. According to today’s guest teacher, it’s actually crucial to make sure challenging times don’t close the valve on your team’s creative juices. And today, he’ll explain exactly how to protect that creativity through thick and thin. Jarod will discuss what threatens and holds back creativity, and how to establish environments and policies that encourage it — no matter what. Keep your business at its best: Click play at the top of the page! Show Links Spiracle Media The post MBA2008 Guest Teacher – Jarod Latch – How to Ensure That Creativity Works During Challenging Times appeared first on The $100 MBA .
Fri, March 18, 2022
MBA2007 How To Combat Inflation as Business Owner + Free Ride Friday
Inflation starting to sting yet? Nations like the USA are facing serious drops in the buying power of their currency. Experts don’t predict the situation will improve significantly, at least not anytime soon. So what’s an independent business owner to do? At some point, rising inflation will start to eat away at your profit margins. And if those margins are thin, inflation will soon overwhelm your profit & loss sheet. Fortunately, there are proactive steps you can take to mitigate the effects in the short and long term. Today, we share our best moves for rolling with the inevitable punch of inflation. Some of these tactics can be used to help your bottom line right now; others are investments in future stability. Learn how to weather the storm, and make it through to a better phase of the cycle. Click play at the top of the page! Show Links The 30 Day Automated Webinar Challenge The post MBA2007 How To Combat Inflation as Business Owner + Free Ride Friday appeared first on The $100 MBA .
Thu, March 17, 2022
MBA2006 How To Make Your First Dollar
“Start small” should be the mantra every new and aspiring entrepreneur lives by. …and when we say “small,” we mean small. Before you try to tackle any huge or long-term business goals, it’s crucial to start developing the skill of producing something valuable, and selling it for a profit. It’s exactly like lifting weights — you don’t try to put up big numbers in the first week. Instead, you start light, learn the form, and progressively build on your strength. Getting good at business requires lots of light reps, too! Today, we discuss a few examples of how your first “business” doesn’t need to be a business per se. From Omar’s childhood Halloween candy arbitrage model to freelancing on the side, making money on your own is something you do one dollar at a time — at first . Click play at the top of the page! The post MBA2006 How To Make Your First Dollar appeared first on The $100 MBA .
Wed, March 16, 2022
MBA2005 Q&A Wednesday: Do I need a .com for my website?
Is a dot-com better than a dot-co or dot-anything else? The right .com domain name — as in the one that best matches your brand name — can be hard to come by. But with so many other options, what’s the big deal about .coms anyway? It’s Q&A Wednesday, and we’ve got a listener with a content business (a blog and paid newsletter) who can’t get their hands on the perfect .com domain. Should they suck it up and pay whatever it costs, or accept a .whatever? Will an alternative suffix hurt traffic or SEO? In this episode, we dissect the difference between the dots, and share our advice on what to do when the dot com of your dreams is a little out of reach. Click play at the top of the page! Show Links DomainWheel Google Domains (coupon code MBA) The post MBA2005 Q&A Wednesday: Do I need a .com for my website? appeared first on The $100 MBA .
Tue, March 15, 2022
MBA2004 How To Use Twitter to Build a Better Product
When entrepreneurs think of Twitter, they usually think of marketing.But they should also think about product development. Why? Because people love to complain, especially on social media. And when they complain about certain challenges — and certain products — you get free insight into how your business can solve the problems no one else is solving! In other words, Twitter is 100% free market research. It’s simply too easy (and too valuable) to pass up. Today, Omar shares real-world examples of how a little Twitter research can help position your company to be a hero to consumers. Learn how to use Twitter to rethink your product, and how to sell it. Click play at the top of the page! Show Links WebinarNinja The post MBA2004 How To Use Twitter to Build a Better Product appeared first on The $100 MBA .
Mon, March 14, 2022
MBA2003 Must Read: Your Next Five Moves by Patrick Bet-David
Maybe you haven’t started your business yet. Maybe it’s brand-new. Maybe it’s established and producing results. Whatever the case, the question is the same: what’s your next move? For an answer (well, 5 answers actually), we turn to Patrick Bet-David’s Your Next Five Moves, an eye-opening business strategy book that takes a unique approach to the entrepreneur’s journey — and definitely belongs on your Must-Read list. David was a refugee who, after fleeing from abject chaos, founded a massively successful company on a national scale. Now, he interviews other moguls and celebrities, and offers incredibly valuable insights into the nature of success itself. This book distills David’s hard-earned wisdom into a set of 5 “moves” that every business person has to master in order to reach the next plateau. Today, we explain what those moves are, why they’re so crucial, and share the best takeaways from this incredible book. Click play at the top of the page! Show Links Your Next Five Moves by Patrick Bet-David Valuetainment The post MBA2003 Must Read: Your Next Five Moves by Patrick Bet-David appeared first on The $100 MBA .
Fri, March 11, 2022
MBA2002 How To Greatly Improve Your Chances of Success + Free Ride Friday
Everything starts in your mind. Have you ever heard advice that sounds generally true, but too broad, obvious, or simple to actually take action on? Does the above seem like that kind of advice? Often, the problem isn’t with the advice. It’s that we’re not really putting it into practice. Today, Omar shares what might be the single most important principle he lives by — one to which he credits his success in business and other pursuits. It might sound a little woo-woo, or too simple to actually make a huge impact. But it’s worked wonders. Spoiler alert: it’s not a finance strategy or a workout regimen. It’s something you do to make sure your mind is where it needs to be, to make everything possible. Learn this keystone strategy, one that’s been passed down through multiple generations of entrepreneurs. Hear how you can apply it to your own goals. And see what happens when you really, truly, live by it. Click play at the top of the page! Show Links 30-Day Automated Webinar Challenge The post MBA2002 How To Greatly Improve Your Chances of Success + Free Ride Friday appeared first on The $100 MBA .
Thu, March 10, 2022
MBA2001 How We Launched Our Online Community
A company with a great product has every chance of success. But a company with a great community has even more potential. Recently, we launched a new online space for users of our online teaching and marketing platform, WebinarNinja. We wanted to bring our incredible collection of teachers, coaches, marketers and more together to network, share ideas, and find support. …but it wasn’t easy. Today, we share the steps we went through to launch this new community, which we call NinjaTown. From finding the right software platform, to hiring the right staff, to incentivizing our customers’ participation, over 8 months of work went into this project — and now, we’re ready to welcome customers new and old into a place just for them. Hear our process, and think about what a community of your customers might look like. Click play at the top of the page! Show Links WebinarNinja Free Plan ConvertKit Tribe The post MBA2001 How We Launched Our Online Community appeared first on The $100 MBA .
Wed, March 09, 2022
MBA2000 What I Learned After 2,000 Podcast Episodes
Somehow, this is our 2000th episode! But like every podcaster ever, we started with nothing. No content, no listeners, and no guarantee that our show would catch on. So how’d we pull it off? Today, Omar shares the most important lessons from 8 years in front of the mic! The truth is, we didn’t always have an iTunes-award-worthy podcast. To get from cringeworthy to binge-worthy took heaps of effort from the whole team (even when that team was tiny). Now, we’re passing on what we learned — to you! If you’re thinking about starting a podcast or any content channel, learn what challenges you’re likely to face. Hear a few keys to success that we’ve discovered along the way. Let our experience be your guide, and join us as we celebrate this milestone. Click play at the top of the page! The post MBA2000 What I Learned After 2,000 Podcast Episodes appeared first on The $100 MBA .
Tue, March 08, 2022
MBA1999 Why Content Products Are So Easy to Sell
Dreaming of entrepreneurship, but not sure what kind of business to get into? That’s an easy one: start by producing and selling content. Today, Omar explains why the content model is the best way to get your entrepreneurial career off the ground. No supply costs, no previous experience necessary…no-brainer! All you need to get started is your own expertise. But a content business isn’t only great because it has less overhead. It’s also one of the easiest ways to generate revenue! Learn why content sells so well, and how you can build an entire business around it, whether it’s your first one or your last. Plus, even if your content isn’t the only product, it can always be your most powerful marketing tool (like it is for our company). Get the details — Click play at the top of the page! Show Links The Automated Webinar Challenge The post MBA1999 Why Content Products Are So Easy to Sell appeared first on The $100 MBA .
Mon, March 07, 2022
MBA1998 Guest Teacher – Paul Orlando – How to Understand Lifetime Value (LTV) and Customer Acquisition Cost (CAC)
What’s a customer worth — exactly? Literally! Each customer is worth a specific dollar amount to your business, over the entire time they pay for your products or services. And of course, each customer costs your business a specific dollar amount to acquire. In other words, your overall success is the difference between your customers’ Lifetime Value (LTV) and their Customer Acquisition Cost (CAC) To dive deeper into this crucial equation, we’re happy to welcome Paul Orlando, a business growth expert who’s helped startups around the world hit their target numbers. Today, Paul breaks down LTV and CAC, and how to calculate yours. Together, LTV and CAC may be the two most important metrics you can track over the life of your business. Get that calculator out and Click play at the top of the page! Show Links Growth Units by Paul Orlando Startups Unplugged The post MBA1998 Guest Teacher – Paul Orlando – How to Understand Lifetime Value (LTV) and Customer Acquisition Cost (CAC) appeared first on The $100 MBA .
Fri, March 04, 2022
MBA1997 My Checklist for Hosting a Webinar + Free Ride Friday
Nervous about your next (or first) webinar? Don’t be! Can things go wrong? Yes. Lots of things! But not if you prevent them. The key is to get all those worst-case-scenarios out of your head and into an SOP (Standard Operating Procedure). Then, you can just execute. Today, we share a simple (and downloadable) checklist for a worry-free webinar. From technical to emotional and everything in between, the problems most likely to pop up during a webinar are mostly preventable. Omar would know — he’s done hundreds of ‘em. Hear the 13 things you should “check off” before each and every webinar. Head into all your online lessons and presentations with that much less to think (and worry) about. Plus, download your own handy copy. Click play at the top of the page! Show Links 30-Day Automated Webinar Challenge My Checklist for Hosting A Webinar The DIY Webinar Background Guide Wow Your Webinar Attendees With Canva Presentations The post MBA1997 My Checklist for Hosting a Webinar + Free Ride Friday appeared first on The $100 MBA .
Thu, March 03, 2022
MBA1996 How Long Does It Take To Be a Successful Entrepreneur?
Almost no one “makes it” overnight. If you’re a rational, pragmatic aspiring entrepreneur, one of your first questions is also one of the most common (and important): when can I expect success? In a world without crystal balls, there’s no 1,000% answer. But there are rational timelines, and effective ways to map them out. Good ol’ Omar would know — he’s done it. Today, we help you get a reliable idea of how long the road to independence really is. By nailing down a few key variables, you can determine where you’re likely to be years from now. Omar also shares his own journey, and explains how the road may not be straight from day job → entrepreneur. Get a sense of what you can reasonably expect between the day you start and the day you reach whatever definition of “success” matters to you. Click play at the top of the page! The post MBA1996 How Long Does It Take To Be a Successful Entrepreneur? appeared first on The $100 MBA .
Wed, March 02, 2022
MBA1995 Q&A Wednesday: How do I make my offer appealing without discounts?
If cutting prices is your go-to sales move, you’re in for trouble. It’s Q&A Wednesday, and we’ve got an online coach and course creator who wants to boost sales, but doesn’t want to devalue the product. And we couldn’t agree more! Discounting is a strategy of last resort. It has a rapidly approaching point of diminishing returns. In other words, it’s not a good long term approach. It’s a race to the bottom. In this episode, we’ll share some consumer psychology 101, and explain why profitable pricing isn’t the sales obstacle people think it is. Then, we’ll offer a few specific ways to package and present offers that sell on the product’s merits, not ease on the wallet. Your product or service is worth what it’s worth. Don’t be afraid to charge accordingly! By showing your leads what they’re getting for their money — and putting the numbers in context — you can hold prices firm. Click play at the top of the page! Show Links The Online Course Sales Machine The post MBA1995 Q&A Wednesday: How do I make my offer appealing without discounts? appeared first on The $100 MBA .
Tue, March 01, 2022
MBA1994 How to Never Let a Crisis Go to Waste
Not every crisis is avoidable. But almost all have a silver lining. Today, we reorient your perspective on crises from “avoid and survive” to “expect and take advantage of.” That’s not to say you should look for trouble, or neglect the rational measures every business takes to prevent problems. But at some point, you’re almost guaranteed to face a serious, even existential snafu. The way you respond can judo-flip a disaster into a boon. With examples from our own serious DEFCON moments at WebinarNinja, Omar lays out a few principles you can apply to any crisis. The trick? Going beyond simple survival, and having the foresight to look for opportunity. Click play at the top of the page! The post MBA1994 How to Never Let a Crisis Go to Waste appeared first on The $100 MBA .
Mon, February 28, 2022
MBA1993 Guest Teacher – Kayla Kozan – How to Take Care of Your Employees’ Wellness as a Busy Entrepreneur
Yes — your team’s wellness is your responsibility. As a business leader, you have to take an active role in ensuring that your team is positioned to do their best work. That means taking steps to promote physical, mental, and emotional well-being. If you don’t, employees and their work will suffer. It’s a simple equation: if employees aren’t encouraged to take care of themselves, they’ll assume you just want them to work harder — which will backfire. So we brought in an expert corporate wellness consultant to share her best tips on keeping your team in good shape! Kayla Kozan is the founder of Peak Wellness. She’s helped companies like Netflix and HelloFresh keep their teams well. And today, she’s here to help yours. In this episode, Kayla shares 3 fundamental steps to supporting wellness that work for any size business. Learn what they are, put them into practice, and see how this investment pays off. Click play at the top of the page! Show Links Peak Wellness The post MBA1993 Guest Teacher – Kayla Kozan – How to Take Care of Your Employees’ Wellness as a Busy Entrepreneur appeared first on The $100 MBA .
Fri, February 25, 2022
MBA1992 How To Know You Are Getting Better + Free Ride Friday
Long-term goals can be tough to track. Whatever you’re trying to achieve in life or business, the bigger goals have to be broken down — and progress towards them made visible. Or in other words, measurable. Today, Omar shares one way to see if your needles are actually moving. You’ve heard of the technique before (quite often, probably). But in this episode, you won’t just learn why you should do it. You’ll learn how to. With concrete instructions, Omar shares the way he keeps broad — but reliable — metrics on whether he’s getting closer to his biggest goals. Get a handle on your actual, measurable progress towards the changes that matter most to you. Click play at the top of the page! Show Links 30-Day Automated Webinar Challenge The post MBA1992 How To Know You Are Getting Better + Free Ride Friday appeared first on The $100 MBA .
Thu, February 24, 2022
MBA1991 What Makes a Great Super Bowl Ad?
What can you learn from Superbowl ads? Companies spend absurd amounts of money, literally millions for less than a minute of airtime — which means they want the absolute best ROI per second. Therefore, Superbowl ads are the prime example of how to get the most out of even the tiniest moments of consumers’ attention. For a small business, the principles are the same, just scaled down. And as we know, video content is quickly becoming the most powerful form of online advertising. Today, we break down the 3 key “ingredients” to a top-notch video ad, as exemplified by the biggest investments from the biggest companies on the biggest night in advertising. Whether you’re producing videos for YouTube ads, social media, or your own website, the ability to make the biggest impact in the smallest time frame is key. Join us as we learn from the best — Click play at the top of the page! The post MBA1991 What Makes a Great Super Bowl Ad? appeared first on The $100 MBA .
Wed, February 23, 2022
MBA1990 Q&A Wednesday: How best can I monetize my blog?
It’s a great feeling: earning real traffic on the strength of your content. Now, it’s time to cash in. It’s Q&A Wednesday, and we’re helping one listener figure out how to leverage their hard-earned blog following to generate some well-deserved income. After writing extensively about tech products without taking a dime, they’ve finally got enough eyeballs on the domain to make a move. But what’s the right move? With so many ways to monetize a popular blog, it can get a little overwhelming. Today, Omar lays out the best options, and weighs the advantages of each. Earning real trust from a sizable audience is no small accomplishment. By taking the time to establish authority and credibility, this listener made a powerful investment. Now, it’s time for returns. Click play at the top of the page! The post MBA1990 Q&A Wednesday: How best can I monetize my blog? appeared first on The $100 MBA .
Tue, February 22, 2022
MBA1989 How Your Job Can Help You Grow Your Business
Don’t think of your day job as an obstacle to starting your own business. Think of it as a stepping stone. Depending on the specifics, you can use your 9-to-5 to gain exactly the experience you’ll need as an entrepreneur. Today, Omar shares how his experience as a longtime teacher was valuable preparation for full-time entrepreneurship — because he went out of his way to make sure it was. Learn how you can take advantage of what your current job offers in terms of training, access to other people’s experience, and more. If you haven’t made the leap to independence, get the most out of the situation you’re in! In the end, entrepreneurs succeed because they’re never not learning — even when they’re not where they want to be just yet. Click play at the top of the page! The post MBA1989 How Your Job Can Help You Grow Your Business appeared first on The $100 MBA .
Mon, February 21, 2022
MBA1988 Extended Interview: Ramit Sethi – Navigating Money & Relationships
We study the psychology of finance. We study the psychology of relationships? But why don’t we study the psychology of both? One of the best thought leaders in personal finance joins us again for another extended interview: Ramit Sethi, author of the best-selling I Will Teach You to Be Rich and founder of the finance-education empire of the same name. In this episode, Ramit and Omar dig deep into money management for couples, and how partnerships add another dimension to the already complex emotional relationships we have with money. What does it mean to be “rich?” How can you and your partners’ shared goals become reality? What’s holding (both of) you back? In this enlightening episode, Ramit and Omar explore all that and much more. Click play at the top of the page! Show Links I Will Teach You to Be Rich The post MBA1988 Extended Interview: Ramit Sethi – Navigating Money & Relationships appeared first on The $100 MBA .
Fri, February 18, 2022
MBA1987 Best Business Models for Solopreneurs + Free Ride Friday
Ready to rock on your own? If you want the freedom of entrepreneurship, but don’t see yourself running a team — for now — there are lots of ways to generate income all by your lonesome. Today, we discuss which business models work best for the solopreneur, and help you decide which path is suited to your goals and talents. Whether by freelancing, selling information-based products, and more, there’s a way forward for everyone. Whether you intend to start solo and scale up later (like Omar did), or fly solo all the way to your entrepreneurial destination, today’s episode can help you get started. Pro tip: whatever you know, you can sell. Click play at the top of the page! Show Links The 30 Day Automated Webinar Challenge Robert Kiyosaki The post MBA1987 Best Business Models for Solopreneurs + Free Ride Friday appeared first on The $100 MBA .
Thu, February 17, 2022
MBA1986 How To Break Through a Revenue Plateau
Are you bringing in the same amount of money as last year? …and the year before that? If you’re spinning your wheels on revenue, it’s time to try something new. But what? Today, we explain how breaking out of a revenue rut is less complicated than you might think. It doesn’t take sophisticated marketing or a massive sales bump. In fact, it all comes down to 3 factors you can manipulate with relative ease. That’s right — this is advice you can start using immediately. Tune in for this detailed, actionable plan you can use to figure out where the best source of increased revenue should come from. With a little experimenting, you can find out what moves the needle, and start moving it. Click play at the top of the page! The post MBA1986 How To Break Through a Revenue Plateau appeared first on The $100 MBA .
Wed, February 16, 2022
MBA1985 Q&A Wednesday: How do I connect with more positive people?
One of our favorite insights comes from Jim Rohn, who said that everyone is the average of the 5 people they spend the most time with. That’s perhaps even more true for entrepreneurs. Starting your own business takes a certain kind of personality. It’s a very different approach to life, one that works best if it’s supported by like-minded friends and colleagues. It’s Q&A Wednesday, and we’ve got a listener who recognizes that, but isn’t sure how to act on it. They know their current social circle just…doesn’t get the whole entrepreneurship thing, and they want to find a new crew. But where? Today, we discuss exactly where to go and what to do in order to make the connections — and friendships — that will serve you better as an independent business person. Click play at the top of the page! Show Links WeWork Fishburners Meetup Eventbrite The post MBA1985 Q&A Wednesday: How do I connect with more positive people? appeared first on The $100 MBA .
Tue, February 15, 2022
MBA1984 The Fire Yourself Experiment
It’s time for you to let you go. Seriously — there’s incredible value in learning how to step back from your own business. Why? Maybe you’ll want to sell one day. Maybe you’ll want a less hands-on role. Maybe you’ll take a month (or 6) off! …or maybe, you’ll want to make your income 100% passive. There’s a million good reasons to find out what taking your hands off the wheel would look like, even if you’re not ready yet. Today, we challenge you to conduct an experiment, to see exactly what shape that process would take. Small business founders often start by doing everything themselves. Too often, we forget that at some point, that’s no longer sustainable. We risk becoming a bottleneck in our own business — and risk losing the freedom that brought us to entrepreneurship in the first place. Learn how to let go, so that when the time comes, you’re ready. Click play at the top of the page! The post MBA1984 The Fire Yourself Experiment appeared first on The $100 MBA .
Mon, February 14, 2022
MBA1983 Must Read: The Richest Man in Babylon By George S. Clason
Can fiction offer practical business advice? It sure can. That’s what Omar discovered when he (finally) read George S. Clason’s The Richest Man in Babylon, a tale set thousands of years ago with made-up characters sharing lessons about life, business, and wealth. This powerful book offers 7 principles, or “cures” to poverty, that are just as valid in the real world as they are in the fictionalized Babylon of the story. Discover what these 7 principles are, and why this book’s insights will always be relevant — as long as human nature remains human nature. This timeless tale can actually make you a better entrepreneur! Hear how it impacted Omar, and how you can apply its lessons in practical terms. Click play at the top of the page! Show Links The Richest Man in Babylon by George S. Clason The post MBA1983 Must Read: The Richest Man in Babylon By George S. Clason appeared first on The $100 MBA .
Fri, February 11, 2022
MBA1982 The Most Reliable Way To Become Wealthy + Free Ride Friday
More research and preparation went into this episode than any we’ve done before. It’s that important. Break out the notepad, and get ready to learn what is inarguably, logically the single best way to become wealthy. It’s not about inventing a magic product, or manipulating the system in some way. It’s about a slow, steady, tortoise-and-hare build to a financial situation in which you’re no longer trading your time for money. Today, Omar shares how for a very long time, he pursued wealth in the wrong way — and what made him change course. Most of us don’t grow up wealthy, and as a result we learn the wrong lessons about how wealth is created. Those bad lessons follow us into adulthood, even after we acquire money. Which is exactly why we fail to build on our successes effectively. Get the details, and start thinking about your path to wealth. Click play at the top of the page! Show Links The 30 Day Automated Webinar Challenge Naval Podcast The post MBA1982 The Most Reliable Way To Become Wealthy + Free Ride Friday appeared first on The $100 MBA .
Thu, February 10, 2022
MBA1981 Personal Finance Tips For Business Owners
Personal finance is different for entrepreneurs. For the conventionally employed, so many expenses and lifestyle choices are dictated by the job. But for independent business owners, the equation is much more flexible. Unfortunately, not every entrepreneur takes advantage of that fact. Today, Omar offers advice from his own experience on how to do better financially in your private life, even as your business goes through its normal ups and downs. By leveraging the unique freedom entrepreneurship offers, you can get a leg up that regular folk simply don’t have access to. It’s just a matter of customizing your lifestyle. Hear the questions you should be asking yourself (or your accountant), and start figuring out if there’s untapped financial potential in your life. Click play at the top of the page! The post MBA1981 Personal Finance Tips For Business Owners appeared first on The $100 MBA .
Wed, February 09, 2022
MBA1980 Q&A Wednesday: I got offered a promotion a month before I was going to start my business. What should I do?
It’s a great problem to have: being forced to choose between good, steady pay and the opportunity to start your own business. …but it’s a problem nonetheless. It’s Q&A Wednesday, and one of our listeners is in a big ol’ success pickle! They put over a year into building their own business on the side, while simultaneously working an unrewarding dead-end day job — or so they thought. Just as the time to make the final leap to entrepreneurship was approaching, the day job offered our listener a huge promotion (and a sizable raise). We’re sweating just hearing about it. Today, Omar helps this listener — and anyone in a similar position — make one of the biggest calls ever. The key to finding the “right” answer? Taking a deep, hard, honest look at what really matters to you. Click play at the top of the page! The post MBA1980 Q&A Wednesday: I got offered a promotion a month before I was going to start my business. What should I do? appeared first on The $100 MBA .
Tue, February 08, 2022
MBA1979 How to Be in the Software Business Without a Software
There’s money to be made in the software game — even if you couldn’t code your way out of a wet paper bag. Entrepreneurs looking to make online income (even the “passive” kind, insofar as that exists) can’t do better than SaaS products. There’s no inventory, no shipping, and lots of recurring revenue month after month. And if you choose…there’s no software engineering involved. How? Affiliate marketing is how. You can make an entire income by piggybacking off someone else’s software. The key is to find the audience you have the most credibility with, and steer them towards the affiliate products you can honestly recommend. Hear our breakdown of how to get into the affiliate software game, and start pulling in that dough. Click play at the top of the page! Show Links WebinarNinja Affiliate Program The post MBA1979 How to Be in the Software Business Without a Software appeared first on The $100 MBA .
Mon, February 07, 2022
MBA1978 Must Read: Don’t Sweat the Small Stuff by Richard Carlson
Whatever you’re worried about, it’s probably not that big of a deal. That can be hard to hear. It can be hard to acknowledge. But it’s also very, very true. Today, we review a classic: Don’t Sweat the Small Stuff by Richard Carlson. Omar first read this book 17 years ago, well before he became an independent business person. But since then, he’s read it — and referred back to it — over and over. Some books just stick with you. In this Must-Read book review, we unpack the philosophy that made this best-seller such an important part of millions of people’s outlooks. By zooming out and putting your stressors in perspective, you can take a much healthier, and even more productive, approach to life and entrepreneurship. Click play at the top of the page! Show Links Don’t Sweat the Small Stuff by Richard Carlson The post MBA1978 Must Read: Don’t Sweat the Small Stuff by Richard Carlson appeared first on The $100 MBA .
Fri, February 04, 2022
MBA1977 Are You The Bottleneck in Your Business? + Free Ride Friday
Are you holding your business back? It’s a classic problem for solopreneurs and small businesses. The founder is used to personally taking care of everything; but when the business gains traction, there are more decisions than anyone can handle alone. As a result, the work backs up behind one person, whose inability to let other people share the steering wheel slows the whole operation down. Is this you? Today, we’ll discuss how to assess whether this is happening in your business. More importantly, we’ll share what you can do about it. We would know — at one point, our very own Omar realized that if he didn’t get out of the team’s way, we’d be stuck in a rut. Swallow your pride, and take your business from plateauing to growing. Click play at the top of the page! Show Links 30 Day Automated Webinar Challenge The post MBA1977 Are You The Bottleneck in Your Business? + Free Ride Friday appeared first on The $100 MBA .
Thu, February 03, 2022
MBA1976 Should You Have an Online Community for Your Customers?
The online community: is it just a gimmick, or an important part of a modern business approach? Whether it’s a Facebook group, a Slack channel, Discord, or something else, giving your customers a place to hang out together can have its advantages. But of course, someone has to devote the time and effort necessary to build and maintain these communities. Today, we explore what it takes to create and manage an online community, and what your business can gain from it. While not appropriate for every kind of business, a community can drive customer loyalty, retention, and help spread good word of mouth. We’ll share our experience with these communities, and why we’re currently creating one for our own customers. Get a sense of the cost and potential ROI of bringing your customers together. Click play at the top of the page! The post MBA1976 Should You Have an Online Community for Your Customers? appeared first on The $100 MBA .
Wed, February 02, 2022
MBA1975 Q&A Wednesday: Do I need to reply to all my comments on social and YouTube?
Engagement is crucial. But how much engagement can you handle? It’s Q&A Wednesday, and we’ve got a listener with a problem that most creators would be happy to have. Their social feeds and YouTube channel are brimming with comments! The problem: do all these comments need replies? You have to engage, but it’s impossible to keep up with every comment on a popular account. How much is too much? How much is too little? This listener is burning out fast by replying to pretty much everything. Is it worth it? Today, we offer a system for maintaining the conversation without losing your marbles. By prioritizing certain kinds of engagement and creating firm boundaries, you can strike a balance between engagement and exhaustion. The post MBA1975 Q&A Wednesday: Do I need to reply to all my comments on social and YouTube? appeared first on The $100 MBA .
Tue, February 01, 2022
MBA1974 How to Keep Your Valuable Employees
The ‘Great Resignation’ set a lot of talent loose. The options for all kinds of workers are better than ever, and opportunities for better employment abound. So why should your team stick with you? It’s a question every business owner should ask, especially now. Today, we share how we maintain a solid relationship with all our employees, so top talent doesn’t head for the door. Spoiler alert: it’s not all about the money. In this episode, we lay out our strategy for engaging with our team in a way that makes them feel heard, valued, and appreciated. Surprisingly enough, most companies don’t do the one thing that can drastically boost employee loyalty, and help you be a better boss. Find out how we keep ‘em in the family. Click play at the top of the page! The post MBA1974 How to Keep Your Valuable Employees appeared first on The $100 MBA .
Mon, January 31, 2022
MBA1973 Guest Teacher – Kerrie Otto de Grancy & Marie Louise – How to Evolve Yourself Consciously to Evolve Your Business
If you’re not well, your business can’t be. There’s nothing woo-woo about it. Keeping your mind, body, and energy in good shape is key to making the best decisions, being productive, and making entrepreneurship a healthy pursuit. But of course, that’s easier said than done for busy founders. Kerrie Otto de Grancy & Marie Louise take a conscious, holistic approach to putting all your wellness ducks in a row. Today, they’re here with 4 key areas to focus on, as well as 5 ways to improve your overall well-being to the point where both you and your business can reach the next level. Break out the notebook for this one! This lesson is packed with valuable insights into the nature of health, business, and where the two meet. Click play at the top of the page! Show Links Evolve Yourself Institute The post MBA1973 Guest Teacher – Kerrie Otto de Grancy & Marie Louise – How to Evolve Yourself Consciously to Evolve Your Business appeared first on The $100 MBA .
Fri, January 28, 2022
MBA1972 Should You Offer Your Product in an App Store + Free Ride Friday
So you created an app. But can you sell it totally on your own, or should you make it available on the most popular marketplaces: the App store, Play store, etc? What do you have to gain? What do you have to lose? Today, we run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for independent app developers. There are very good reasons to work with a major app store, but also undeniable drawbacks. So what’s your move? Tune in to this discussion, and decide if being on a big app marketplace can work in the context of your specific business model. We’ll lay out the facts, so you can make the right decision for you . Click play at the top of the page! Show Links 30 Day Automated Webinar Challenge The post MBA1972 Should You Offer Your Product in an App Store + Free Ride Friday appeared first on The $100 MBA .
Thu, January 27, 2022
MBA1971 How To Ensure You Become a Better Business Owner in 2022
If you’re not growing, you’re dying. That’s just as true for a business founder as it is for the business itself. If you’re not improving your ability to run a business, your business can stagnate. In other words, you can never stop upping your game. But how do you go about that? What can you do in concrete terms to make sure you’re developing as an entrepreneur? In this episode, we help you do exactly that. Today, we explain how to identify and narrow down key areas of improvement to focus on over the course of the year. This isn’t just advice we’re giving; it’s the exact system Omar uses annually, including for 2022. Get a handle on your professional development, and take specific action to keep your butt off your own laurels. Click play at the top of the page! The post MBA1971 How To Ensure You Become a Better Business Owner in 2022 appeared first on The $100 MBA .
Wed, January 26, 2022
MBA1970 Q&A Wednesday: How do I handle health insurance for my global remote team?
Some countries cover their citizens’ healthcare needs. Some cover a portion. In others, employers are the only real source of coverage. So if you’re hiring globally, what the heck kind of health plan do you even offer? It’s Q&A Wednesday, and one of our listeners is building a borderless distributed team. How can they possibly accommodate the needs of…everyone? It’s a fair question, one that’s becoming more important as remote work becomes the norm. In this episode, we discuss all the factors you have to consider, and how expectations vary from nation to nation. Learn what you can expect when it’s time to hire from abroad, and where to find help and services that help small businesses tackle the healthcare question. Click play at the top of the page! Show Links Safetywing The post MBA1970 Q&A Wednesday: How do I handle health insurance for my global remote team? appeared first on The $100 MBA .
Tue, January 25, 2022
MBA1969 Do You Need To Hire A Full Time Website Manager?
As we like to say, your website is your biz. Even if you have a physical store or office, your site can make or break your whole operation. But of course, every website needs regular maintenance, updates, and protection from cyber-threats in order to run properly. Is that the kind of thing you can do on your own, indefinitely? Or do you need someone to be in charge of it? More importantly, is this “someone” a full-time hire? Today, we discuss what your website needs, and who your website needs. If something goes wrong, every minute your site is down can cost thousands. And even when everything is working fine, constant tweaks and updates are necessary. Even if you’re a solopreneur for now, your website’s needs will grow with your company. At some point, ensuring those needs are met may be worth a full-time salary. Click play at the top of the page! Show Links UpWork Freelancer The post MBA1969 Do You Need To Hire A Full Time Website Manager? appeared first on The $100 MBA .
Mon, January 24, 2022
MBA1968 Guest Teacher – Jessica Norwood – How to overcome adversity as an entrepreneur
It’s been quite a year for adversity. From a global pandemic and its effects on hiring and supply chains, to a drastic reckoning with structural inequality, times got tough. But as any successful entrepreneur will tell you, navigating adversity is the one skill that everyone in every business needs. So how can you dig deep and respond constructively when the struggle becomes real? Jessica Norwood is an activist and entrepreneur who specializes in overcoming adversity. Today, she’s here with 4 powerful insights that only experience with true adversity could produce. Entrepreneurship is about being challenged; the choice to start a business is a choice to face adversity head-on. With this lesson, Jessica shares practical wisdom that can prepare pretty much anyone in any industry to adapt and overcome. Click play at the top of the page! Show Links Runway The post MBA1968 Guest Teacher – Jessica Norwood – How to overcome adversity as an entrepreneur appeared first on The $100 MBA .
Fri, January 21, 2022
MBA1967 How to Increase Profits With Lower Prices + Free Ride Friday
Let’s be clear: we almost never recommend lower prices. In fact, we spend lots of time on this podcast encouraging people to charge more. Often, raising prices is the best way to boost overall revenue. Often, but not always. Today, we explain how lower prices can be a powerful tool — when applied correctly. There is a way to sell to the clearance-bin crowd that won’t kill profit, or devalue your brand or products. …and it’s one of the best ways to grow your business. If we sound self-contradictory, give this episode a listen. You’ll see what we mean! And you’ll walk away with an excellent strategy for taking your business to the next level. Click play at the top of the page! Show Links 30 Day Automated Webinar Challenge The post MBA1967 How to Increase Profits With Lower Prices + Free Ride Friday appeared first on The $100 MBA .
Thu, January 20, 2022
MBA1966 Does Having an Office Space Make Sense in 2022?
So..are we ever going back to work? More importantly, should we? Not ‘work’ as in doing work, of course. We mean going back to the physical, brick & mortar office space that used to be a requirement for any business, big or small. The key phrase is “used to be.” Office space is expensive, especially for new and small businesses. For all that money, is it really worth it? Has COVID shown us that the office is a thing of the past? Today, we explore that question, and offer our own answers. Spoiler alert: our company has never had an office. Ever. Even before the pandemic, we hired remotely for literally every position, and we wouldn’t have it any other way. But on the flip side, our host Omar maintains an office space outside the home for himself. Find out why, explore your own options, and discover your own answer to the remote vs office question. Click play at the top of the page! Show Links WeWork Fishburners The post MBA1966 Does Having an Office Space Make Sense in 2022? appeared first on The $100 MBA .
Wed, January 19, 2022
MBA1965 Q&A Wednesday: How do I fire my brother?
Well this is awkward. However, it’s not that uncommon. Hiring family members who just don’t work out is a thing that happens. In fact, it even happened to Omar! It’s Q&A Wednesday, and it also happened to one of our listeners. Six months into a new position, and one business founder’s brother just isn’t up to the task. How in the world do you let a close family member go without creating chaos at home? There is a way. It’s not easy, but it’s not supposed to be. The good news is that — if you handle the firing properly — both your business and your relationship can recover from it. Learn how to handle one of the most difficult situations a business (and a family) can face. Click play at the top of the page! The post MBA1965 Q&A Wednesday: How do I fire my brother? appeared first on The $100 MBA .
Tue, January 18, 2022
MBA1964 Top 5 Website Mistakes
What’s the difference between a website that works, and one that doesn’t? When we say ‘works,’ we mean the site’s ability to reach an audience, generate leads and sales, and represent your brand. In our experience, most ineffective sites are suffering from one or more of 5 specific mistakes. These common no-no’s are like cinderblocks tied to the neck of your business. They’re holding you back, and you shouldn’t waste any time getting rid of them! Today, we share the absolute do- not ’s. We’ll discuss how each of these screwups can ruin even the best-designed website — and hold back any business, no matter how great its potential. For the majority of us, the website is the business. So making sure it performs is critical. Learn what people do wrong, how to check for it, and how to fix it. Give your business website a health check, and make the changes necessary to unleash its true potential. Click play at the top of the page! The post MBA1964 Top 5 Website Mistakes appeared first on The $100 MBA .
Mon, January 17, 2022
MBA1963 Guest Teacher – Joe DiChiara – How to set up and manage a business’ finances
We’re not all great with numbers. And we don’t all know the rules. If you’re thinking of starting a business, but not sure how to do the whole financial management thing, you’re not alone. That’s why we brought an expert in for advice. Joe DiChiara is a rare combination: successful independent entrepreneur and CPA (Certified Public Accountant). While most CPA’s work for someone else, Joe knows what it takes to build your own business — and how to make the finances part a little easier. The key is to get ahead of it. Today, Joe explains what you need to do now , so that you’re not overwhelmed by financial stuff later. With straightforward, practical instructions, Joe demystifies accounting, so you can get a firm handle on it — and prevent potential legal trouble down the road. Learn the basics of small business finance from a true expert. Click play at the top of the page! Show Links Bedrock Business Builders Bedrock University The post MBA1963 Guest Teacher – Joe DiChiara – How to set up and manage a business’ finances appeared first on The $100 MBA .
Fri, January 14, 2022
MBA1962 When & How to Hire for Marketing + Free Ride Friday
Get started marketing! Too many new entrepreneurs skip this part, or make it a low priority. While it’s natural to focus on developing your product, marketing is where you can get an incredible return on every cent you invest. In other words, marketing is just as important to building your business as the product is! By getting an early start on forging your company’s relationship with your target audience, you can get ahead of the game in meaningful ways, leading to steadier growth down the road. Today, we explain how to get your new business’s marketing ball rolling. Learn who to hire, when to hire them, and where to find them. With this simple advice, you can gain crucial momentum early on — even with a startup budget. Click play at the top of the page! Show Links The 30 Day Automated Webinar Challenge UpWork Freelancer Adespresso The post MBA1962 When & How to Hire for Marketing + Free Ride Friday appeared first on The $100 MBA .
Thu, January 13, 2022
MBA1961 The Hardest Part of Business
Can you handle business? If you’re thinking about starting one, you might wonder what pitfalls or obstacles are the toughest. Entrepreneurship is challenging in a thousand different ways, but which way is…the scariest? Today, we narrow it down to one. There’s one thing about business that will hurt the most, take the most out of you, and make you ask yourself again and again if it’s really the life for you. It might surprise you to find out what is, but anyone who runs a business will probably agree. The great thing about a scary thing is that if you know what it is, you fear it less — and handle it better. Today, we discuss the single toughest thing about business, so you know what to expect. If you can handle this, you can handle anything. Click play at the top of the page! Show Links The Hard Thing About Hard Things by Ben Horowitz The post MBA1961 The Hardest Part of Business appeared first on The $100 MBA .
Wed, January 12, 2022
MBA1960 Q&A Wednesday: My first 3 businesses failed. Is business right for me?
Fact: entrepreneurship is not for everyone. The truth is that not everyone is right for independent business. Some people thrive more, contribute more, and live more happily by working a conventional job. But how do you know which category you fall into? It’s Q&A Wednesday, and we’ve got a listener with several business failures under their belt. The question of whether to just hang it up is looming. With such a poor track record…is it time to quit? After all, there’s a difference between persevering and spitting into the wind. Today, we explain how to know when it’s time to give up, and when it’s time to march onward. We’ll share a few failures of our own, including several that didn’t stop our intrepid host. Make the right call for you, so you never have to wonder “what if?” Click play at the top of the page! The post MBA1960 Q&A Wednesday: My first 3 businesses failed. Is business right for me? appeared first on The $100 MBA .
Tue, January 11, 2022
MBA1959 Why You and Your Team Need Pressure
We’ve all heard sayings about the value of pressure. Pressure drives us; it “creates diamonds,” or so we’re told. But is it true? Yes! Today, we explain why you should seek pressure — because otherwise, you won’t know what your team is really capable of. A simple fact of human nature is that we respond differently when things aren’t optional. The good news? There’s plenty of pressure to be found in entrepreneurship, and all of it can help you and your team reach your highest potential. In this episode, we’ll share how we apply this concept in our own business, and how you can, too. Getting comfortable with pressure will yield serious results, far more than if you avoid it. Understand the pressure principle, and you’ll thrive. Click play at the top of the page! The post MBA1959 Why You and Your Team Need Pressure appeared first on The $100 MBA .
Mon, January 10, 2022
MBA1958 Must Read: The Ultimate Jim Rohn Library by Jim Rohn
Get ready for a (seriously) life-changing book. The Ultimate Jim Rohn Library is a collection of lectures and lessons from the one and only — you guessed it — Jim Rohn. The O.G. of self-help and personal development, Rohn taught and inspired countless individuals to be their best selves. Now, the best of his life’s work is distilled into a power-packed audiobook. The Library is truly the ‘best of’ one of the best of entrepreneurs. Rohn’s straightforward advice rings as true as ever, as you’re guided through insights on business, life, and everything in between. Learn how to get the most from this book. Hear our top takeaways from this incredible compilation, and see why Rohn has earned his place as one of the most influential professional inspirers of all time. Click play at the top of the page! Show Links The Ultimate Jim Rohn Library by Jim Rohn The post MBA1958 Must Read: The Ultimate Jim Rohn Library by Jim Rohn appeared first on The $100 MBA .
Fri, January 07, 2022
MBA1957 Why 2022 Is The Year To Hire Great Talent + Free Ride Friday
Everybody quit. So where will they work now? The ‘Great Resignation’ is real — countless professionals left unfulfilling jobs in 2021. Startups and other small companies are uniquely positioned to benefit from this once-in-generation trend. Today, we explain how. With so much talent on the table, there’s never been a better time to recruit. You can lock in newly free, high-value pros from bigger — but more boring — companies. Best of all? Because the Great Resigners are choosing companies they really believe in (instead of taking any job they could get), motivation is at an all-time high. And don’t worry — you don’t have to have a big corporate budget to take advantage of this moment. In this episode, we’ll explain why money isn’t everything, and what you can do with a limited salary offer. The talent has been unleashed. Learn how to give it a home. Click play at the top of the page! Show Links 30 Day Automated Webinar Challenge WebinarNinja Jobs The post MBA1957 Why 2022 Is The Year To Hire Great Talent + Free Ride Friday appeared first on The $100 MBA .
Thu, January 06, 2022
MBA1956 3 Email Campaigns to Boost Your Sales
How ‘bout a sales boost to kick off the year? It’s the perfect time to warm up your list, nurture leads, and get a first-quarter sales bump! Today, we share 3 email campaigns that can do all that and more. No matter what you’re selling, these 3 campaign types can do the trick. All you have to do is tailor the specific content of each email to your product or service, send them out, and see what happens. Yes, it’s really that simple. And yes…we do this for our own business. You can send these emails out this week, or wait a bit if you’ve been sending holiday promotions. In this episode, we explain exactly what should go into them, why they work, and how to execute. Just follow the instructions, and the results might surprise you (in a good way). Get started — Click play at the top of the page! The post MBA1956 3 Email Campaigns to Boost Your Sales appeared first on The $100 MBA .
Wed, January 05, 2022
MBA1955 Q&A Wednesday: I’m terrified of public speaking. How can I get better?
Public speaking is impossible to avoid. That’s just as true for introverts as everyone else. But if speaking doesn’t come naturally, you don’t have a disadvantage. You simply have an obstacle to overcome! Today, we show you how. It’s Q&A Wednesday, and we’ve got a side-hustling listener with a pretty significant problem: public speaking terrifies them. Whether it’s for the day job, potential investors, or potential conference gigs, not speaking publicly isn’t an option. But it’s…scary as heck. Fortunately, Omar used to have that problem, too. With some training and practice, our intrepid host went from cringe-worthy to binge-worthy. In this episode, he’ll share some of the most important tips he’s learned, where he learned them, and where you can learn even more. Get comfortable in front of your audience — Click play at the top of the page! Show Links Heroic Public Speaking Heroic Public Speaking on Creative Live The post MBA1955 Q&A Wednesday: I’m terrified of public speaking. How can I get better? appeared first on The $100 MBA .
Tue, January 04, 2022
MBA1954 How to Plan & Execute Your Q1 Goals
How you start the year is a huge factor in how you’ll end it. 2022 is here, and you want to give your business the best chance of success. In our experience, that means hitting the first quarter hard . By putting some extra oomph in up front, you can generate the kind of momentum that’ll carry you to new heights of success. But what does that look like, exactly? Today, we offer a concrete plan for starting the year off right! By focusing on the most impactful goals — then breaking those goals down into an actionable plan — you can start moving the right needles early on, when it counts more than it ever will. Hear how we approach the first 3 months of every year, and how Q1 can be the key that unlocks Q’s 2 through 4. Click play at the top of the page! Show Links Basecamp The post MBA1954 How to Plan & Execute Your Q1 Goals appeared first on The $100 MBA .
Mon, January 03, 2022
MBA1953 Guest Teacher – Akbar Sheikh – How To Build a 7-Figure Online Business with Giving
The more you give, the more you’ll get. That’s the core philosophy of Akbar Sheikh, a wildly successful entrepreneur in the coaching space. He’s here to rewire your approach to success with a system that turns generosity into growth. Get your notepad ready! With Akbar’s 7-step system, you can take what’s uniquely valuable about you, use it to grow an audience, and turn that audience into a loyal customer base. You won’t accomplish this by “selling” so much as giving . You share, and keep sharing, until your audience has no doubts about you! This system covers the entire spectrum of a giving-based approach — from your overall mindset, to the practical steps necessary to get results. Strap in for an excellent lesson on the sheer power of giving. Click play at the top of the page! Show Links Akbar Sheikh The post MBA1953 Guest Teacher – Akbar Sheikh – How To Build a 7-Figure Online Business with Giving appeared first on The $100 MBA .
Fri, December 31, 2021
MBA1952 How to Sell Your Online Course in 2022 + Free Ride Friday
You have something to teach. So how do you find your students? Online courses are the most valuable informational products you can sell. But if you’re not getting the traffic or conversions you need to fill the “classroom,” all the knowledge and experience in the world won’t make your business profitable. Today, we show you how to solve that problem. There’s a simple, straightforward way to get people signing up. It involves a little work to set up, but once you do, it’ll work over and over again. Forget the overhyped, complicated advice from all the marketing “gurus,” and stick with something basic that’s proven to work! In this episode, we lay out the system step by step. Plus, we share where you can find a free in-depth lesson on this method, complete with direct instruction. An online course is a great way to monetize what you know. But if you haven’t earned enough trust, the people who need your help have no reason to learn from you! Learn how to stand out and show people what you really have to offer — Click play at the top of the page! Show Links Workshop: Sell Your Online Course The Ultimate Sales Machine by Chet Holmes The Boron Letters by Gary Halpert Steal the Show by Michael Port The 30 Day Automated Webinar Challenge The post MBA1952 How to Sell Your Online Course in 2022 + Free Ride Friday appeared first on The $100 MBA .
Thu, December 30, 2021
MBA1951 How Much Should You Spend on Paid Marketing?
Paid ads can suck the money out of your business, quickly. But you should still use them. Today, we discuss how to walk the tightrope between spending too much and spending too little on paid marketing and advertising campaigns. The fact is, if you don’t know what you’re doing, you can quickly run out of money and get little in return. …but it’s just as dangerous to be too conservative with your budget. The trick isn’t how much you spend, it’s how much you get out of each dollar. And while organic efforts like content marketing can grow your business to a certain point, you’ll hit the ceiling eventually. We’re getting close to the time of year when paid marketing and ads get cheaper. Get a precise formula for how much of your budget is worth investing — Click play at the top of the page! Show Links Adespresso Udemy The post MBA1951 How Much Should You Spend on Paid Marketing? appeared first on The $100 MBA .
Wed, December 29, 2021
MBA1950 Q&A Wednesday: Should I first try to win over a small part of a small market?
When you niche down, how far down should you go? It’s Q&A Wednesday, and one of our listeners is about to open up a new e-commerce store. But first, we need to determine just how specific the target market is. There are advantages and disadvantages to extreme niching. But when it’s done right, you won’t paint yourself into a corner. You’ll create the momentum necessary to move beyond your niche — secure in the revenue you’ll keep getting from ultra-loyal existing customers. With several examples, we’ll explore how small businesses that start really small can accomplish big things. Learn how to ballpark the right niche size, how to earn their business, and how to parlay that success into cross-niching down the road. Click play at the top of the page! Show Links Dan Martell/SaaS Academy Convertkit The post MBA1950 Q&A Wednesday: Should I first try to win over a small part of a small market? appeared first on The $100 MBA .
Tue, December 28, 2021
MBA1949 Will Free Content Still Work in 2022?
Is Content still King? Nothing works forever. So how’s the whole “content marketing” model holding up? In the earlier 2000’s, it was the beginning of a new era in marketing. Has anything changed? If so, what? It’s time to update our outlook. Today, we discuss what trends are changing content marketing — specifically, what types of content your business should focus on going into 2022. We’ve done the research, and hard data reveals a few undeniable factors that may reshape how we market in the future. The concept of trading quality content for consumer engagement is stable. But the specifics are evolving. Get a new grasp on content marketing, and start the new year with a fresh approach. Click play at the top of the page! The post MBA1949 Will Free Content Still Work in 2022? appeared first on The $100 MBA .
Mon, December 27, 2021
MBA1948 Guest Teacher – Jason Byer – How To Attract More Customers with a Strong Brand
Welcome to Branding 101. A strong brand is the foundation of all your marketing efforts. But what is a “brand” anyway? Spoiler alert: it’s more than a logo. Today, marketing consultant Jason Byer explains the concept of branding, and why it’s much more powerful than you might think. The sheer psychological impact of a carefully cultivated brand can do more for your business than more direct efforts, like ads and sales pushes. Learn a few ways you can boost your branding. Earn some extra love from your market. Position your business to get better results from all your other campaigns. With specific tactics from a branding and marketing expert, you can give your business the edge. Click play at the top of the page! Show Links Crowdspring How to Create a Unique and Memorable Brand Identity The Definitive Guide to Successfully Rebranding The post MBA1948 Guest Teacher – Jason Byer – How To Attract More Customers with a Strong Brand appeared first on The $100 MBA .
Fri, December 24, 2021
MBA1947 When to Secure Funding for Your Business + Free Ride Friday
Rule #1: your idea alone won’t get you funding. Whether you’re looking for an angel investor, a bank loan, or a favor from a wealthy uncle, getting outside funding takes strategy. In particular, the timing of your pitch matters almost as much as the content. When you ask for money is just as important as how. Certain things have to be in place before any reasonable investor can say yes — and a great product or service idea is only one of them. Today, we discuss how to make sure you’re already in the best position to secure funding, before you even try. By laying the groundwork first, you can set your pitch up to succeed. Time the ask right, and you’re much more likely to get the answer you want. Click play at the top of the page! Show Links The 30 Day Automated Webinar Challenge The post MBA1947 When to Secure Funding for Your Business + Free Ride Friday appeared first on The $100 MBA .
Thu, December 23, 2021
MBA1946 The 5 Biggest Lessons I Learned In 2021
…and you thought 2020 was weird. It’s the end of the year, and it’s time for our annual round-up of the most important lessons learned during this particular trip around the sun. 2021 brought new challenges — some of them pretty tough. But every challenge comes with a prize: the wisdom you earn by navigating it. Sometimes you win, sometimes you don’t. But you can always take something away with you. Today, we share 5 things 2021 taught us. These aren’t just philosophical conclusions; they’re real-world, practical lessons you can apply to your own business. This is the true value of business experience, and it’s our privilege to share it with you. Hear what we learned, and take those lessons into 2022 and beyond. Click play at the top of the page! The post MBA1946 The 5 Biggest Lessons I Learned In 2021 appeared first on The $100 MBA .
Wed, December 22, 2021
MBA1945 Q&A Wednesday: How do I stop myself from working 24/7
It’s a classic founder’s problem: the belief that more work is always better. It’s not. It’s Q&A Wednesday, and we’ve got a listener who just can’t turn themselves off. In fact, they work so hard for so long that they often fall ill, and only get real rest when disease forces them to. It’s clear what the problem is, but how does one fix it? We have a few ways. Today, Omar shares several strategies he’s tried for getting out of ‘work mode.’ Some of them worked beautifully. Others, not so much. But all of them depend on facing a difficult truth for entrepreneurs — overwork doesn’t help your business. It hurts it. Hear our methods, and learn how to relax without the guilt. Click play at the top of the page! The post MBA1945 Q&A Wednesday: How do I stop myself from working 24/7 appeared first on The $100 MBA .
Tue, December 21, 2021
MBA1944 How To Make Real Connections at Live Events
In business, connections are everything. That means — now that it’s possible again — making sure to get out to those conferences, meetups, and other networking events. But how do you make sure they’re worth it? You spend time and money getting to in-person events, and you need to leave with an ROI. It’s not about the cocktails or the hors d’oeuvres, but the new connections you walk away with. That’s why you need a strategy. Today, we share the tips, tricks, and tactics we use to ensure that every live event adds something to the business. How you spend those few precious hours can have a monumental impact on your company down the road. Learn how to maximize every opportunity, before you walk in the door. Click play at the top of the page! Show Links Meetup Eventbrite The post MBA1944 How To Make Real Connections at Live Events appeared first on The $100 MBA .
Mon, December 20, 2021
MBA1943 Guest Teacher – Mikil Taylor – How to Support a First-Time Manager
You need your managers. But they need you too. That’s especially true for a first-timer. As your company grows, it’s perfectly natural to promote employees from within, rather than seek more experienced outsiders. But you have to make sure your newly-minted manager has the guidance they need to succeed. Today, an expert stops by to show us how. Mikil Taylor understands what it takes to make a manager, not just hire one. He’s here with 4 specific ways you can help an employee transition to a management role, and give them the best chance to do you proud. Put some work into giving new managers a leg up, and it’ll save you exponentially more work down the road. Click play at the top of the page! Show Links Mikil Taylor The post MBA1943 Guest Teacher – Mikil Taylor – How to Support a First-Time Manager appeared first on The $100 MBA .
Fri, December 17, 2021
MBA1942 What to Ask in an Interview To Find The Best Hires + Free Ride Friday
You don’t just want the right skills. You want the right people. In fact, the latter might be even more important than the former. But how can you tell who someone really is from one or two interviews? How can you get an accurate sense of their reliability, creativity, and ability to problem-solve? Today, we explain how. In this episode, we share 3 types of questions you should ask in every interview. They’re the best predictors of performance, no matter what kind of job you’re hiring for. The consequences of a bad hire are significant. It took us years to grow from a team of 2 to a team of several dozen — and along the way, we learned how to ask what matters most. Click play at the top of the page! Show Links 30 Day Automated Webinar Challenge The post MBA1942 What to Ask in an Interview To Find The Best Hires + Free Ride Friday appeared first on The $100 MBA .
Thu, December 16, 2021
MBA1941 Are You Spending Enough Time on Making Revenue?
Profit: it’s the only way a small business can survive. One of the reasons so many new businesses don’t survive is because new entrepreneurs don’t focus on it enough. Sounds weird, right? Making money should be an obvious priority. But it might be too obvious — so obvious we forget all about it. In this episode, we discuss how to keep your mind on the “P” side of your P&L (Profit and Loss) sheet. It’s incredible how much time you can spend on tasks that don’t help your bottom line, if you’re not careful. Today, we share how much of your day should be devoted to profit-first activities, and how to make sure you’re measuring up. Click play at the top of the page! The post MBA1941 Are You Spending Enough Time on Making Revenue? appeared first on The $100 MBA .
Wed, December 15, 2021
MBA1940 Q&A Wednesday: How to Approach Partnerships With No Evidence of Success
When you have no reputation, why should anyone trust you? It’s the age-old challenge for a brand-new business. And it’s especially problematic for one of our listeners. It’s Q&A Wednesday, and this listener has a business that depends heavily on partnerships with other companies. Unfortunately, this fledgling business has no track record they can use to prove their value to potential partners. How can you gain experience when you need experience to gain it? If you’ve got a new business, this is the perfect episode for you. We’ll share a strategy anyone can use to get a few notches on their belt, and prove themselves to a wider and wider circle of potential partners (and customers). It takes a little work — and risk — up front, but it’s the best way to build a reputation you can keep building on. Click play at the top of the page! The post MBA1940 Q&A Wednesday: How to Approach Partnerships With No Evidence of Success appeared first on The $100 MBA .
Tue, December 14, 2021
MBA1939 The Cost of Updating Our Branding & Logo
Ready to freshen up your company’s look? We just did. Today, we share the process of overhauling our marketing design, from the logo to our color scheme and everything else. Our software company went years without any significant tweaks to the branding. With big changes to the product on the horizon, we decided it was the right time to try on some fresh looks. In this episode, we detail what went into the entire effort — and more importantly, what it cost. We share the fun of it, the struggles, and all the ups and downs of finding a new way to represent the brand visually. Hear what we learned, and why a little refresh can be well worth the investment — if you do it right. Click play at the top of the page! The post MBA1939 The Cost of Updating Our Branding & Logo appeared first on The $100 MBA .
Mon, December 13, 2021
MBA1938 Must Read: Demand-Side Sales 101 by Bob Moesta
We’ve all heard about the “buyer’s journey.” But what does it really look like? Every once in a while, you read something that sticks with you. That’s the case with Bob Moesta’s Demand-Side Sales 101, one of the most mind-opening books we’ve seen in a while. This book completely realigned our concept of selling. It’s a total reversal of the typical sales model, which has you blasting features and benefits in the customer’s direction. Instead, Demand-Side urges you to figure out where in the journey the customer is, so you can bring them closer. By understanding what happens before people make a decision to buy, you can get them there. Take the anxiety and discomfort out of sales. Packed with real-world examples, this book offers a completely new roadmap to sales success. Hear our thoughts and takeaways — Click play at the top of the page! Show Links Demand-Side Sales 101 by Bob Moesta The post MBA1938 Must Read: Demand-Side Sales 101 by Bob Moesta appeared first on The $100 MBA .
Fri, December 10, 2021
MBA1937 How to Spend More Time On What Matters + Free Ride Friday
You want to make money. But you can’t make time. If you’re not careful, the million little things that come with running a business can suck your hours, days, and weeks away — a few minutes at a time. We often feel comfortable getting sucked into day-to-day work that takes up time, but doesn’t necessarily grow the business. It’s time to change that. Today, we share a simple system for using every day to its fullest potential. By identifying what matters most and prioritizing it, you can get off the hamster wheel and spend your time more wisely. Ditch the feeling of overwhelm forever. Get bigger returns on the time you invest. Start zeroing in on what has the most impact on your most important goals. Click play at the top of the page! Show Links The 30 Day Automated Webinar Challenge The post MBA1937 How to Spend More Time On What Matters + Free Ride Friday appeared first on The $100 MBA .
Thu, December 09, 2021
MBA1936 Why We Raised Prices
Have you raised prices lately? We just did, and it was no easy decision. We revamped all plans and upped the prices for our webinar software, WebinarNinja. It was scary. It was anxious. It involved months of thorough research and consultation. …and we should’ve done it a long time ago. Today, we explain exactly what led to this major change, and why we’re convinced it was the right move. We’ll explore all the anxieties and apprehensions that come with a decision like this, and why we went ahead despite them. As your product and company grow, you have to make sure the return on all your investments stays high enough. Take a look at your prices, and ask yourself if they truly reflect the value you’re offering. If the answer is no, this is the episode for you. Click play at the top of the page! Show Links WebinarNinja The post MBA1936 Why We Raised Prices appeared first on The $100 MBA .
Wed, December 08, 2021
MBA1935 Q&A Wednesday: How do I know if my idea will work?
It’s the first, biggest question every aspiring entrepreneur asks: “Will this work?” No one has a crystal ball, and no one can say with 100% certainty whether a new business will succeed or fail. But there are ways to get an accurate sense of whether your idea has a reasonable chance of success. It’s Q&A Wednesday, and we’ve got a listener who spent months developing a new business idea. But they’re afraid to take that final step of committing real resources and pulling the trigger on a launch. What can this person do to move forward with confidence? How can they be sure that at the very least, it was worth a shot? Today, we explain how to test the waters. Learn how to launch with less risk and a greater degree of certainty. Today’s episode is a crash course in business idea validation — Click play at the top of the page! Show Links Printful Custom Ink The post MBA1935 Q&A Wednesday: How do I know if my idea will work? appeared first on The $100 MBA .
Tue, December 07, 2021
MBA1934 Why Playing It Safe Can Be Risky
Some say “if it ain’t broke, don’t fix it.” But something doesn’t have to be broken to be improved — or left behind. Every time you’re scared to change something about your business, think of this episode! Too much risk aversion can have the same effect (or worse) as excess risk. Today, we explore how businesses fail when they don’t make bold changes. With specific examples, we demonstrate how inertia can kill your business just as easily as a bad move. While you can’t guarantee the results of taking a risk, you can guarantee what happens if you do nothing for too long. Rewire your thinking around risk, and learn how to take calculated risks when appropriate. Once you shake off the fear of change, your business will become more flexible, innovative, and sustainable. Click play at the top of the page! The post MBA1934 Why Playing It Safe Can Be Risky appeared first on The $100 MBA .
Mon, December 06, 2021
MBA1933 Guest Teacher – David Ibarra – How to Utilize the Brain Model
You have more control over your mind — and therefore your performance — than you think. If you’re not sure what’s holding you back from certain goals in business or life, it might just be your mind. And according to today’s guest teacher, there’s something you can do about it. David Ibarra is a business consultant, author, and speaker who specializes in mental training for peak performance. He teaches people how to manage their minds and influence their own subconsciouses. Rather than living at the mercy of subconscious impulses, you can understand and benefit from them. Today, David explains how. Get a handle on your brain, and you can get a handle on anything. Click play at the top of the page! Show Links David Ibarra Calm The post MBA1933 Guest Teacher – David Ibarra – How to Utilize the Brain Model appeared first on The $100 MBA .
Fri, December 03, 2021
MBA1932 How To Make Revenue Past The Holidays + Free Ride Friday
The new year can bring more than one kind of hangover. So many businesses see a huge bump in sales around the holidays, only to suffer a serious dry spell right after. In some cases, the post-holiday drought can almost cancel out the gains that preceded it. The worst part? For many businesses, it doesn’t have to happen. Today, we offer a few ways to avoid that first-quarter slump. The beginning of the year offers unique opportunities to make serious strides. If you prepare in advance, you can pluck the fruit that most businesses miss. Hear our strategies, and choose the ones that will work best for you. Make your 2022 less of a rollercoaster, and more of an acceleration lane. Click play at the top of the page! Show Links WebinarNinja The post MBA1932 How To Make Revenue Past The Holidays + Free Ride Friday appeared first on The $100 MBA .
Thu, December 02, 2021
MBA1931 Why We Launched a Free Plan
We’re making a huge change to our business — and you’re invited to witness. As many listeners know, we run a SaaS business. Our webinar software has been on the market since 2014, and growing steadily. This week, we’re taking a big leap: ditching our free trial, and moving to a completely free plan with no expiration. In other words, we’ve decided to give our product away. …well, a version of it, anyway. The “freemium” model is all the rage, and likely to continue. So after consulting with friends and experts, we’ve decided to let our product do the marketing for us. Today, we discuss how we arrived at this decision, what we hope to get out of it, and how we’re executing the big transition. It’s a scary, exciting time — join us for the ride, and see if a freemium approach can work for you. Click play at the top of the page! Show Links WebinarNinja ProfitWell Profit.io The post MBA1931 Why We Launched a Free Plan appeared first on The $100 MBA .
Wed, December 01, 2021
MBA1930 Q&A Wednesday: How do I tell my spouse I want to start a business?
Most service-based businesses (web design, copywriting, photography, etc) charge in a way that’s…well, limited. Usually it’s by the hour, or some other fixed unit that helps the client predict what they’ll spend. But there’s another way to charge. It’s a little different. It requires some risk on your part. But if you and the client are willing to try it, you can both make (much) more money. It can also help you land clients that are on the fence. You might not use this trick for every job. But when you do, it has the potential to create serious revenue — and best of all, much of that revenue is passive. If it seems like it’s a little out of left field, it is. But it’s definitely worth a try. Find out what this radically different strategy is, and see if it can work for you. Click play at the top of the page! The post MBA1930 Q&A Wednesday: How do I tell my spouse I want to start a business? appeared first on The $100 MBA .
Tue, November 30, 2021
MBA1929 What Does Facebook’s Metaverse Mean For Your Business?
What is Facebook about to do? Everyone’s talking about Meta and the Metaverse, but not everyone knows exactly what they’re talking about. Part rebrand, part new platform, part complete overhaul of the entire Internet — whatever it is, it’s potentially huge. Today, we clear up the confusion. More importantly, we’ll discuss what potential opportunities and/or problems Meta might create for your business. If this ambitious plan actually comes to fruition the way Mr. Zuckerberg intends, it will be a game changer, for better or worse. Whether you love Facebook or hate it, we can’t ignore its still-evolving impact on how we do business. Get a crash course in what might be the next big phase of social media and digital marketing. Click play at the top of the page! The post MBA1929 What Does Facebook’s Metaverse Mean For Your Business? appeared first on The $100 MBA .
Mon, November 29, 2021
MBA1928 Guest Teacher – Tanessa Shears – How to Eliminate Brain Fog for More Productivity, Energy, and Growth in Your Business
Your brain is your most important tool. And tools need maintenance. Taking care of your mental and emotional well-being is not indulgence — it’s business. Investing time and effort into brain health is what a responsible leader does. But sometimes, we need a little guidance. That’s where Tanessa Shears comes in. Tanessa is a biohacking expert and health consultant for entrepreneurs. Today, she shares a few tips that can improve your sleep, boost your focus, and keep you at the top of your game. The best part? You can start doing all of it immediately. The hard-hustling culture of entrepreneurship can backfire. Sacrificing health for work is always counterproductive, especially when it’s your own business at stake. Take these tips, and establish a healthier routine. Click play at the top of the page! Show Links 12 Ways to Biohack Your Energy brain.fm The post MBA1928 Guest Teacher – Tanessa Shears – How to Eliminate Brain Fog for More Productivity, Energy, and Growth in Your Business appeared first on The $100 MBA .
Fri, November 26, 2021
MBA1927 5 Low-Cost Ways To Increase Revenue + Free Ride Friday
Need a boost to get through tough times, or just meet a short-term goal? We’ve got you covered. Today, we share 5 specific ways you can inject some black ink into the ol’ profit and loss sheet — quickly, and at very little cost. These are all tactics we’ve used in our businesses, which you can use alone or in combinations. Best of all? None of them are very difficult to pull off. No matter what kind of business you run, one or more of these moves will work for you. We’ll explain why they work, and offer details on how to execute. Get over that last-quarter goal line — Click play at the top of the page! Show Links Printful King Sumo The 30 Day Automated Webinar Challenge The post MBA1927 5 Low-Cost Ways To Increase Revenue + Free Ride Friday appeared first on The $100 MBA .
Thu, November 25, 2021
MBA1926 Why We Stopped Doing Black Friday
Sometimes, you have to go the other way. Black Friday & Cyber Monday have become almost like holidays unto themselves. The only problem? The “tradition” of trampling each other for discount blenders or sending Amazon fulfillment centers into apocalypse mode isn’t right for every business. Not to mention, it has some serious drawbacks. Today, we explain why our company decided to skip Black Friday this year, and institute a new tradition. The reasons are both practical and moral, which pretty much sums up the best thing about being an entrepreneur: the freedom to choose what your business stands for. Tune in, see why we’re bucking the trend, and consider the possibility of doing something different — just because you can. Click play at the top of the page! The post MBA1926 Why We Stopped Doing Black Friday appeared first on The $100 MBA .
Wed, November 24, 2021
MBA1925 Q&A Wednesday: How do I hire for a skill I am not an expert in?
Sometimes, the toughest thing about entrepreneurship is putting faith in other people. That’s especially true when you need to hire someone. None of us know how to do everything — creatives might not know how engineering works, graphic designers might not know SEO; the list goes on. So how can you build the best team when you haven’t played all the positions yourself? It’s Q&A Wednesday, and we’ve got a listener in exactly that pickle. This listener is a founder and engineer, who needs a copywriter. But as an engineer, how on Earth can they recognize the talent and disposition that makes an ace writer? The short answer is…they can’t. So what’s an entrepreneur to do? Today, we explain how to make sure your hires are solid, by getting a little help from outside the company. Click play at the top of the page! Show Links WeWorkRemotely UpWork Freelancer ZipRecruiter The post MBA1925 Q&A Wednesday: How do I hire for a skill I am not an expert in? appeared first on The $100 MBA .
Tue, November 23, 2021
MBA1924 Selling Your Product or Service on Groupon
How do you get on Groupon? More importantly…should you? Groupon has a thriving business with a massive global reach. The only problem for you? Their revenue comes from drastically reducing yours. Groupon became a household name by selling vastly discounted products and services from companies who partner with them. But of course, there’s a huge upside. Today, we share our own experience with Groupon, and why we…well, kinda love it. We’ll explain why it can be a great idea to sell your product on Groupon, and how to make sure you reap maximum benefits. Before you put your product on Groupon, listen to this. Click play at the top of the page! Show Links Groupon The post MBA1924 Selling Your Product or Service on Groupon appeared first on The $100 MBA .
Mon, November 22, 2021
MBA1923 Extended Interview: Amir Salihefendic – Building a 25 Million User Business
How can you build what you really want to build? Do you have the courage to put your vision ahead of metrics? The work ethic to give it your all? The flexibility to figure out what works for your company, even if it’s a little different? If that sounds like you, you’ll probably love Amir Salihefendic. The founder and CEO of Doist (that’s the parent company of Doist and Twist), Amir built something that tens of millions of people love — and just might represent the future of remote work. Today, Omar sits down for an extended talk with Amir, plunging into everything from failure, the immigrant experience, working with a distributed team, and much more. This interview is an absolute must for any aspiring entrepreneur. You can build a business that suits your life, and not the other way around. You can stick to a vision that takes time and patience to bring to fruition. You can reach extreme heights of success — not just in spite of, but because of modest origins. Hear how Amir did it, and be inspired. Click play at the top of the page! Show Links Doist Todoist Twist Anything You Want by Derek Sivers The post MBA1923 Extended Interview: Amir Salihefendic – Building a 25 Million User Business appeared first on The $100 MBA .
Fri, November 19, 2021
MBA1922 A Different Way to Charge for Services + Free Ride Friday
Most service-based businesses (web design, copywriting, photography, etc) charge in a way that’s…well, limited. Usually it’s by the hour, or some other fixed unit that helps the client predict what they’ll spend. But there’s another way to charge. It’s a little different. It requires some risk on your part. But if you and the client are willing to try it, you can both make (much) more money. It can also help you land clients that are on the fence. You might not use this trick for every job. But when you do, it has the potential to create serious revenue — and best of all, much of that revenue is passive. If it seems like it’s a little out of left field, it is. But it’s definitely worth a try. Find out what this radically different strategy is, and see if it can work for you. Click play at the top of the page! Show Links The 30 Day Automated Webinar Challenge The post MBA1922 A Different Way to Charge for Services + Free Ride Friday appeared first on The $100 MBA .
Thu, November 18, 2021
MBA1921 How to Easily Write a Valuable Blog Post
Tired of staring at that blank word doc? Writing can be hard. It can be intimidating. But you’ve got knowledge to share, and potential customers to bring to your website. So how can you pump out great content, reliably? All you need is a system. Today, we show you how to get the good stuff out of your head and onto the page. With a relatively simple template, you can break the entire writing process down into a few bite-sized steps — and turn yourself into a quality-content machine. The written word is still the most powerful asset a website can have. Even with video and other media, search engines are still driven largely by words. Learn how to write content that’s valuable to readers, but also tailored for great SEO. Share your insight, drive traffic, and end the anxiety of blogger’s block. Click play at the top of the page! The post MBA1921 How to Easily Write a Valuable Blog Post appeared first on The $100 MBA .
Wed, November 17, 2021
MBA1920 Q&A Wednesday: Do I Need to Offer Free Shipping?
It’s an age-old e-commerce debate: should you offer free shipping? There is a firm answer, but it’s not as simple as ‘yes’ or ‘no.’ Like so many things in business, it depends. It’s Q&A Wednesday, and we’re helping one listener decide whether to ship their high-end iPhone accessories at their own expense, or make the customer cover it. Is shipping a deal-breaker? Can covering shipping increase sales to the point where it’s worth the cost? Like we said — it depends. Today, we draw on our own experience in e-commerce to help you figure out which kind of business you’re running. Is it the kind where customers are won or lost based on perks like free shipping? Or is it the kind where the cost of shipping is more than worth it to get your product? By putting some time into analyzing your customers and their buying journey, you can find the answer. Click play at the top of the page! The post MBA1920 Q&A Wednesday: Do I Need to Offer Free Shipping? appeared first on The $100 MBA .
Tue, November 16, 2021
MBA1919 What Metrics Should You Track in Your Business?
Is your business healthy? How do you know? For a small business, it can be hard to tell which metrics really matter. You can lose yourself down endless rabbit holes of analytics — without really gaining any useful insight. And as your business grows, the complexity of data grows too. Maybe the most useful question is: what metrics can you afford to ignore? Today, we discuss which stats you should spend your time and effort on. By ignoring the numbers that don’t speak directly to the health of your business, you free yourself up to focus on what actually, truly makes a difference. Call it “analytical minimalism.” Keeping track of too many metrics can leave you more overwhelmed than informed. Get a better picture of your business, by simply looking at less. Click play at the top of the page! The post MBA1919 What Metrics Should You Track in Your Business? appeared first on The $100 MBA .
Mon, November 15, 2021
MBA1918 Must Read: How to Win at the Sport of Business by Mark Cuban
Why do some entrepreneurs win, while others…just don’t? If you ask reality TV star and Dallas Mavericks owner Mark Cuban, the short answer is hustle — even though so many other factors are outside your control. Today, we review Cuban’s book, How to Win at the Sport of Business. Packed with actionable, down-to-Earth advice, this book leaves no doubt as to how Cuban rose from modest means to serious wealth: through sheer hustle, and never letting go of a small business owner’s mindset. Even as a multi-billionaire, Cuban plays exactly the same game we all play — just at a bigger scale. The book’s lessons apply just as well to a Mom & Pop store or software startup as they would to a global conglomerate. Adapted from a series of blog posts, this book is straightforward, personal, and (most importantly) useful. Hear our takeaways: Click play at the top of the page! Show Links How to Win at the Sport of Business by Mark Cuban The post MBA1918 Must Read: How to Win at the Sport of Business by Mark Cuban appeared first on The $100 MBA .
Fri, November 12, 2021
MBA1917 How to Improve Any Aspect Of Your Business + Free Ride Friday
What is your business worst at? No one can be the best at everything. But to survive and thrive in business, we have to make a conscious effort to address our weak points. Whether it’s marketing, sales, support, or any other aspect of your business, you can always improve. Today, we explain how. With a shift in mindset, you can become the kind of entrepreneur who leaves no aspect of their game stuck in a rut. The ability to take ownership of your weaknesses and do something about them is a must-have skill. Learn how to reflect on your business, see where you can do better, and make a demonstrable change. It can be done effectively, and without slowing down the progress you’re making in stronger areas. Get the details — Click play at the top of the page! Show Links The 30 Day Automated Webinar Challenge The post MBA1917 How to Improve Any Aspect Of Your Business + Free Ride Friday appeared first on The $100 MBA .
Thu, November 11, 2021
MBA1916 The Great Resignation and What It Means for Your Business
Workers have more options — which means small businesses have more opportunities. If the COVID-19 pandemic has a silver lining, it’s the “Great Resignation.” Across the globe, people are quitting jobs that aren’t fulfilling, challenging, or lucrative enough. Part of that has to do with an expanded social safety net, but there’s more to it than that. More importantly, the Great Resignation is changing how founders need to manage their teams. Today, we’ll discuss the mindset of the Great Resigners, and what all businesses (big and small) can do to attract and retain the best talent. We’ll explore what aspects of this transition to a “new normal” in the workplace can be tough for employers — and how they can get over it. The empowerment of workers is not a disadvantage to business owners, if they’re ready and willing to adapt. In fact, the businesses who get with the times will thrive! Click play at the top of the page! The post MBA1916 The Great Resignation and What It Means for Your Business appeared first on The $100 MBA .
Wed, November 10, 2021
MBA1915 Q&A Wednesday: I’ve lost thousands on paid ads and can’t get new customers. Can you help?
Paid advertising can supercharge your growth — or just drain your budget. It’s Q&A Wednesday, and one of our listeners has a problem. They’ve spent $20k on paid advertising, and gotten squat as a result. Facebook, Insta, YouTube, and more have produced nothing in terms of conversions, despite their dumping a used car’s worth of money into ads. What’s going on here? Today, we explore what could be causing this problem, and how to improve the ROI on paid ads. More importantly, we discuss why small business owners should not jump into spending too much too soon on paid ads. Before you start throwing money down the well, listen to this lesson, and reevaluate how to make paid ads a part of your overall strategy. Click play at the top of the page! The post MBA1915 Q&A Wednesday: I’ve lost thousands on paid ads and can’t get new customers. Can you help? appeared first on The $100 MBA .
Tue, November 09, 2021
MBA1914 What Are NFTs?
You wouldn’t pay millions of dollars for a screenshot of the Mona Lisa from Google Images. But the original hanging in the Louvre is priceless, because there’s only one of those. Now apply that logic to digital files, and you can understand NFTs. Yes, people are spending millions of dollars for images of things you can see for free. That’s because blockchain technology has made it possible to identify digital originals called NFTs, or Non-Fungible Tokens. They’re not made of earthly material like canvas and paint, but they’re unique — and therefore valuable. NFTs are a booming (if hard to understand) business. But like any collectible — think baseball cards, action figures, comic books — the value of an NFT isn’t inherent. It’s perceived. Today, we discuss what NFTs are, and whether you should invest in them. And, we warn you about the inevitable NFT scams that are all too easy to fall prey to. Click play at the top of the page! The post MBA1914 What Are NFTs? appeared first on The $100 MBA .
Mon, November 08, 2021
MBA1913 Extended Interview: Dorie Clark – How to Play The Long Game in Business
She’s the best-selling author, thought leader, and all-around veteran of entrepreneurship whose advice helps and inspires millions. The one and only Dorie Clark is here to share some business wisdom! In this extended interview, Omar sits down with Dorie to discuss long-term strategic thinking, and Dorie’s new book on the topic: The Long Game: How to Be a Long-Term Thinker in a Short-Term World. Trends and “next big things” can keep our minds stuck in the present, and distract us from building the right future — especially since that whole Internet thing came along. Today, Omar and Dorie explore what it looks like when people and companies fail to keep the future in mind, and how it ultimately robs them of success. No one can predict the next ten, twenty, or thirty years and beyond. Having a long-term mindset isn’t about perseverating on any particular goal. Rather, it’s about including the next several decades in your day-to-day outlook. Learn how it’s done, from one of the most sought-after experts in business — Click play at the top of the page! Show Links Dorie Clark The Long Game by Dorie Clark The post MBA1913 Extended Interview: Dorie Clark – How to Play The Long Game in Business appeared first on The $100 MBA .
Fri, November 05, 2021
MBA1912 How to Name a Product + Free Ride Friday
Marketing starts with a name. Every product needs a name that doesn’t just express your company’s personality, but actively begins the marketing process. The name has to occupy a space in consumers’ minds, quickly, and create associations conducive to purchasing. After all, there’s no word-of-mouth without the right word. Today, we share a few “rules” to follow when choosing a product name. By following these few basic principles, you can avoid choosing names that hurt your marketing down the road. You might be surprised to hear how much trouble you can avoid, with just a little forethought. Start your marketing off on the right foot — Click play at the top of the page! Show Links The 30 Day Automated Webinar Challenge The post MBA1912 How to Name a Product + Free Ride Friday appeared first on The $100 MBA .
Thu, November 04, 2021
MBA1911 Should You Advertise With Quora?
Can you find customers on Quora? It’s one of the top Q&A-based sites, right up there with Reddit. Quora pages often rank high in search engine results for certain topics, which begs the question: should your business have a presence there? Quora allows you to post sponsored answers to questions in your niche. It’s also much more competitively priced than other online ad platforms, like Google and Facebook — which means it might be the smartest place to spend some of your ad budget. Today, we help you decide. In this episode, we discuss how it works, and how to decide if it’s a good fit for you. We explain how to decide whether to give it a try, then outline a way to experiment with the platform to see if an even bigger investment makes sense. Click play at the top of the page! The post MBA1911 Should You Advertise With Quora? appeared first on The $100 MBA .
Wed, November 03, 2021
MBA1910 Q&A Wednesday: How do I ask friends & family to invest in my business?
It’s a $100 MBA Show first — Omar refuses to answer a listener’s question! You read that right. It’s Q&A Wednesday, but our intrepid host has finally found a question he just can’t bring himself to tackle. It’s not because he doesn’t know the answer. Rather, it’s because the question itself begs an even better one: Why would you ask family and friends to invest in your business? Today, Omar helps our listener by explaining why taking money from folks in your personal life is not the best strategy. There’s an alternative — a way, way better alternative — and about a thousand reasons to consider it. Learn why investments from friends & fam can cost more than they’re worth, and what to do instead. Click play at the top of the page! The post MBA1910 Q&A Wednesday: How do I ask friends & family to invest in my business? appeared first on The $100 MBA .
Tue, November 02, 2021
MBA1909 How to Implement Price Anchoring in Your Business
What’s price anchoring? We’re so glad you asked. You’re probably doing it already — but maybe not as effectively as you could be. It’s an old-school sales move that can work for any business. It uses basic psychology to make the best case for buying your product or service. And best of all, it’s pretty easy to do! By creating the right mental context for a purchase, you help potential customers make the right choice. It’s the basis of every sale, discount, and tiered pricing structure in the world. By understanding price anchoring more thoroughly, you can execute it more effectively. Tune in, and learn how to make price anchoring work for your business. Then, watch the sales roll in. Click play at the top of the page! The post MBA1909 How to Implement Price Anchoring in Your Business appeared first on The $100 MBA .
Mon, November 01, 2021
MBA1908 Guest Teacher – James Knull – How To Earn Passive Income In Real Estate
Not in the real estate game? Maybe you should be. Real estate isn’t just for realtors, or full-time home-flippers. It’s a smart place to send cash you’ve earmarked for reinvestment. ‘Reinvestment’ can mean many things — including moves that don’t put cash directly into your business, but create overall stability. So how can you get started? Real estate investment expert James Knull is here with the most important tips. Today, James explores why real estate is a perfect way to diversify your passive income streams, and why property is particularly clutch as you approach retirement. Learn what to look for in an investment properly, and how to make sure the math works in your favor — no matter what business you’re in. Click play at the top of the page! Show Links Mogul Realty Group The post MBA1908 Guest Teacher – James Knull – How To Earn Passive Income In Real Estate appeared first on The $100 MBA .
Fri, October 29, 2021
MBA1907 Why Most Businesses Fail + Free Ride Friday
The odds of success are low. It’s a little uncomfortable to admit, but it’s too true to ignore. According to a recent study, about 80% of businesses fail within the first 2 years. Which begs the question: why? Today, we share what kills most new businesses. Having started businesses that crashed and burned before we “made it,” we know what it takes to fail! And in our experience, it usually comes down to one of a few reasons. If you can avoid these, your odds can improve — by a mile. Hear how to avoid the fate of most new businesses, by avoiding the mistakes we just don’t talk about enough. Learn from our experience and others’, so you can succeed where we didn’t! Get realistic, and confront the realities of entrepreneurship, so you can be one of the 20%. Click play at the top of the page! The post MBA1907 Why Most Businesses Fail + Free Ride Friday appeared first on The $100 MBA .
Thu, October 28, 2021
MBA1906 How To Scale Your Freelance Business With Zero Cost
It’s one of the best ways to become an entrepreneur: start with a side hustle. But how do you turn a side gig into the real thing? How do you scale up and achieve “escape velocity” when you’ve only got so much time and money? You do it the same way we did! Today, Omar explains how to stop trading time for money, and start helping your business grow into full maturity. You can’t keep doing it all on your own — not if you want the business to give you a sustainable full-time income. To scale up, you’ll have to let go. Learn what you’ll have to do — and accept — in order to help your business reach that next level. It may be a little difficult at first, but once you get out of “worker bee” mode and into entrepreneur mode, you’ll be glad you did. Click play at the top of the page! The post MBA1906 How To Scale Your Freelance Business With Zero Cost appeared first on The $100 MBA .
Wed, October 27, 2021
MBA1905 Q&A Wednesday: How do I not second guess myself and make a decision?
Decisions can be like quicksand. If you’re not careful, you can get stuck in a place where the more you do, the more trapped you become. It’s Q&A Wednesday, and one of our listeners has a classic problem: they’re a big-time second guesser, never quite comfortable with their own decisions — even long after the fact. And as their business grows, so do the potential consequences of “analysis paralysis.” Is second-guessing a habit that can be broken? If so, how? Today, we share the one key to getting over this syndrome. We’ll discuss why self-doubt happens, and how to get over it. With examples from our own experience, we’ll present a different way of looking at decision-making — one that changes your relationship to it. Get more comfortable with your own decisions, permanently. Click play at the top of the page! The post MBA1905 Q&A Wednesday: How do I not second guess myself and make a decision? appeared first on The $100 MBA .
Tue, October 26, 2021
MBA1904 How to Stop Comparing Yourself To Others
It’s one of the most tempting mistakes you can make: measuring yourself by someone else’s ruler. Or more accurately, measuring yourself by what you think other people are achieving. It wastes time and energy. It throws off your confidence and creativity. Through self-imposed feelings of inadequacy, FOMO, and simply falling for the Insta-version of other people’s lives and businesses, you can really wear yourself thin. It’s time to stop. Today, we explore how to measure your own progress in a healthier way. By pegging your goals and self-evaluations to more objective, realistic, and personal standards, you can let go of the endless, useless comparisons that are holding you back. Business is competitive — but that doesn’t mean you should define yourself by your competitors. Click play at the top of the page! Show Links Naval The post MBA1904 How to Stop Comparing Yourself To Others appeared first on The $100 MBA .
Mon, October 25, 2021
MBA1903 Guest Teacher – Lauren Sergy – How to Create High Value Virtual Meetings While Kicking Zoom Fatigue to the Curb
Sick of online meetings? Who isn’t? Since an unprecedented number of us suddenly became remote workers, “Zoom fatigue” has set in hard. For many of us, virtual meetings are the worst part of our day. Between staring at our own webcam feeds and sneaking peeks at Facebook, we’re forced to ask: is there a better way? Turns out there is. Lauren Sergy is a speaking and communications expert. Today, she tackles what may be the biggest communications challenge of our time: making virtual meetings less godawful. She’ll discuss exactly what makes these meetings so unpleasant, and offer 3 tactics you can use to get more out of them in less time. Learn how to plan better (not more) online meetings, and get the strategies you can use on and offline to be a better communicator and leader. Click play at the top of the page! Show Links Unmute! by Lauren Sergy The post MBA1903 Guest Teacher – Lauren Sergy – How to Create High Value Virtual Meetings While Kicking Zoom Fatigue to the Curb appeared first on The $100 MBA .
Fri, October 22, 2021
MBA1902 Stop Working With Jerks + Free Ride Friday
In business, you have to be selective. You have to be selective in how you spend your time, money, and energy. You have to prioritize, and focus on what matters at the cost of what doesn’t. And when it comes to other people, you won’t have bandwidth for everyone — especially not jerks. That’s right, jerks. Toolbags. A-holes. People who just aren’t nice. Sometimes, they’re your customers. Other times, they’re your employees. They can even be your partners. But you have the sacred right — in fact, a duty — to cut them loose. At first, it might make you feel like the jerk, but eventually you’ll realize that protecting the environment you build means excluding those who bring a bad vibe. We learned it the hard way, so you don’t have to. Click play at the top of the page! Show Links The Automated Webinar Challenge Book Yourself Solid by Michael Port The post MBA1902 Stop Working With Jerks + Free Ride Friday appeared first on The $100 MBA .
Thu, October 21, 2021
MBA1901 Running a Business as a Person of Color
“Not seeing color” isn’t an option for some of us. Whether we like it or not, the experience of minority groups is different. But that’s not always a bad thing. In fact, being different can be an asset. Overcoming the challenges unique to POC can make you the kind of entrepreneur who’s uniquely qualified to navigate other challenges. Business — especially marketing — is about perception. It’s about the courage to be yourself, and the skills to communicate with people who don’t see what you see. You get a lot of practice with that, when you don’t look like the people around you. As you might know, our intrepid host Omar was born to first-generation immigrants, who instilled in him a love of Egyptian culture along with business savvy and a serious work ethic. That experience — and the experience of being misunderstood, typecast, and questioned by his peers — became the building blocks of the entrepreneur he is today. Tune in, and learn how your differences can be your greatest strength. Click play at the top of the page! The post MBA1901 Running a Business as a Person of Color appeared first on The $100 MBA .
Wed, October 20, 2021
MBA1900 Q&A Wednesday: How do I forecast purchases and inventory of goods for future sale?
The first challenge of e-commerce: keeping track of inventory. It can be a nail-biting affair to predict exactly how much product to order or create, without knowing exactly how much people will buy. Too much, and you lose money on overhead. Too little, and you lose money on lost sales and slow fulfillment. How do you strike the right balance? It’s Q&A Wednesday, and we’re helping one listener find the e-commerce Goldilocks Zone. This listener runs an auto parts business, which can be particularly tricky to predict. In this episode, we explain a simple formula for deciding how much product to keep on hand, and how to measure the success of your predictions. You can never know precisely how much product customers will ask for. But by studying industry patterns, you can make a very educated guess. Click play at the top of the page! Show Links Sortly Shopify The post MBA1900 Q&A Wednesday: How do I forecast purchases and inventory of goods for future sale? appeared first on The $100 MBA .
Tue, October 19, 2021
MBA1899 Do Company Policies Work?
Company policies: do they uphold your principles and offer a guidepost for how your team conducts business? Or are they just fluff? We all know that the only real rules are the ones that actually get enforced. Is it realistic — or even necessary — to have hard-and-fast policies? Do your policies keep your team grounded and in line with company values, or are they just words? Is it professionalism, or pantomime? Today, we discuss how to have real policies that genuinely guide your team. In fact, your team should play a key role in creating those policies, to ensure they’re a compact, an agreement, rather than a set of top-down mandates. Put your values into action, and get your entire team on board. Click play at the top of the page! The post MBA1899 Do Company Policies Work? appeared first on The $100 MBA .
Mon, October 18, 2021
MBA1898 Must Read: Great by Choice by Jim Collins
Every business owner has to deal with forces beyond their control. But handling what you can control is usually enough to guarantee that you can navigate whatever happens. That’s the basic premise of Great by Choice, Jim Collins’ study of businesses that thrive in unpredictable, even hostile conditions. Researched like a thorough work of academia, but written like an accessible guide for real-world entrepreneurs, Great by Choice makes one thing clear: you can succeed, come what may. You just have to stick to certain principles. With a conscious strategic approach, you can organize your business around big-picture ideas that equip you to weather the storms. Just as good nutrition and fitness can preclude all kinds of threats to your health, certain key principles of business “wellness” can make you resilient. Click play at the top of the page! Show Links Great by Choice by Jim Collins Built to Last by Jim Collins Good to Great by Jim Collins The post MBA1898 Must Read: Great by Choice by Jim Collins appeared first on The $100 MBA .
Fri, October 15, 2021
MBA1897 How to Choose The Right Tools + Free Ride Friday
Which software is best? Whether it’s for web design, CRM, payment processing, fulfillment — you name it — every new business eventually runs into the question above. And yes, you can sift through company websites, review forums, and more as you search for The One. But listen to this episode first! Today, we’re not reviewing software. Instead, we offer a matrix, a list of questions you should ask yourself before considering any of your options. By nailing down exactly what you and your business need, you can do better than searching for the “best” tool. You can search for the best tool for you. If you’re not careful, software (and its costs) can pile up. Stay lean, and take a strategic approach to your choices. We’ll show you how — Click play at the top of the page! Show Links The Automated Webinar Challenge The post MBA1897 How to Choose The Right Tools + Free Ride Friday appeared first on The $100 MBA .
Thu, October 14, 2021
MBA1896 How Often Should You Email Your List?
One of the biggest reasons for unsubscribes: too many emails. Of course, one of the biggest reasons for slow sales is not enough emails. So how many is enough? What’s the Goldilocks Zone for email frequency? Healthy open and click rates are the key to online marketing. Even in the age of social, email is still the highest-converting way to reach out to your audience. But inboxes are becoming harder and harder to get into — and stay in for the long haul. Today, we discuss how to know if you’re under-or-over-communicating, and how to establish an email frequency that works for you and your audience. With a little research, strategy, and communication, you can get it just right. Click play at the top of the page! The post MBA1896 How Often Should You Email Your List? appeared first on The $100 MBA .
Wed, October 13, 2021
MBA1895 Q&A Wednesday: How Do I Get On Other Blogs?
The written word: it’s still your most powerful tool for creating online traffic. But sometimes, you have to stimulate that traffic by getting your thoughts onto someone else’s site. The question is, why would anyone let you? Guest posting was huge for our business in its early days. By posting on more popular sites, Omar was able to build a foundation that made everything else possible. In fact, we still get traffic from years-old guest posts that continue to resonate — and generate leads. But first, Omar had to convince these other bloggers to host his posts. Today, Omar shares how. With a creative (if somewhat more labor-intensive) method, he went from being ignored to hearing a big loud “yes” from other blogs. This trick can work for you — if you’re willing to put the effort in. Click play at the top of the page! The post MBA1895 Q&A Wednesday: How Do I Get On Other Blogs? appeared first on The $100 MBA .
Tue, October 12, 2021
MBA1894 Was Our Virtual Team Retreat a Flop? Lessons Learned.
In business, you have to play the hand you’re dealt. In the age of COVID, that means moving traditionally IRL activities online. Sometimes that works out. Sometimes…not as much. Following up on our episode about why we chose to hold a virtual retreat , today we discuss the results. Our online “retreat week” just ended, and we learned a few things. Some aspects of it worked well — really well. But some in-person experiences are just irreplaceable. With dozens of employees on four continents, we had some fears and apprehensions about organizing this event. Hear how we decided to navigate the whole thing, and how it went. You might just get some great ideas for building camaraderie virtually, when there’s no other way. Click play at the top of the page! The post MBA1894 Was Our Virtual Team Retreat a Flop? Lessons Learned. appeared first on The $100 MBA .
Mon, October 11, 2021
MBA1893 Guest Teacher – Ruchira Chaudhary – How To Become an Extraordinary Leader by Becoming a Great Coach
Think of yourself as a coach, and watch your team win. Too many team leaders act as “managers.” But think about how we use that term outside of business. We “manage” problems, difficulties. Our employees are neither. Instead, our employees are investments — and they can only deliver returns when we bring out the best in them. Ruchira Chaudhary is a renowned consultant who teaches leaders how to lead , rather than manage. The best way to do that? Be your team’s coach. Today, Ruchira explains exactly what she means by “coaching” in this context, and lays out a complete framework for bringing this approach to your business. Help your team — and yourself — to grow. Learn how to lead by coaching, and the results will speak for themselves. Click play at the top of the page! Show Links Ruchira Chaudhary Coaching: The Secret Code to Uncommon Leadership by Ruchira Chaudhary The post MBA1893 Guest Teacher – Ruchira Chaudhary – How To Become an Extraordinary Leader by Becoming a Great Coach appeared first on The $100 MBA .
Fri, October 08, 2021
MBA1892 4 Lessons From Apple’s iPhone 13 Launch + Free Ride Friday
Apple knows what they’re doing. Love ‘em or hate ‘em, the world’s leading tech company has a unique ability to excite their own market. Each year, Apple’s fall announcement of new products and updates causes a stir — and offers incredibly valuable lessons for entrepreneurs. Today, we share 4 of those lessons. Apple events are worth watching for any business founder. When this company puts what they have on the table, you can glean crucial insights into their mission and strategy. Then, you can apply those broad lessons to your own operation. Hear what we got from this year’s event, and how you can use it too. Click play at the top of the page! Show Links EasyCourse The post MBA1892 4 Lessons From Apple’s iPhone 13 Launch + Free Ride Friday appeared first on The $100 MBA .
Thu, October 07, 2021
MBA1891 Dominate Your Market by Creating a Movement
Marketing isn’t just about what brings customers to your door. It’s what brings customers together that counts. When your business model includes some element of a movement, you do better than creating leads and sales. You create a sense of community that drives long-term brand loyalty, and full-blown evangelism for your brand. In other words, your customers become your greatest marketing asset — without you even asking them to. Today, we explain how and why movement-based businesses succeed. With examples from small businesses and household names, we explore how engaging people in a philosophy creates a business that thrives and endures. Click play at the top of the page! The post MBA1891 Dominate Your Market by Creating a Movement appeared first on The $100 MBA .
Wed, October 06, 2021
MBA1890 Q&A Wednesday: How Much Should I Spend On My Logo?
What’s a symbol worth? When you start a business, you start lean. That means making careful choices about where to spend your marketing dollars. When it comes to branding, how important is the company logo? How much is really worth investing when you have plenty of other costs? It’s Q&A Wednesday, and we’ve got a listener with a brand-new business who needs to know. Some schools of thought say that any logo will do at first, and to wait for momentum before you go paying graphic designers. Others say a high-quality pro logo goes a long way towards creating that momentum. What’s the right approach? Today, we discuss what kind of a priority your logo really is, and the best ways to go about creating it. Click play at the top of the page! Show Links UpWork Fiverr Canva SquareSpace 99 Designs The post MBA1890 Q&A Wednesday: How Much Should I Spend On My Logo? appeared first on The $100 MBA .
Tue, October 05, 2021
MBA1889 How Peloton Became a 4 Billion Dollar Company
Peloton is one of the most successful fitness business models ever. How did they pull it off? Exercise equipment comes and goes. Most of the time, companies that sell in-home workout machines have terrible churn, as New Years’ resolutions become next year’s regrets and laundry starts to pile up on the treadmill. What makes Peloton different? Peloton didn’t invent the stationary bike. What they created was a community. In this episode, we unpack the recipe for success behind Peloton. Focusing on a few key things Peloton did right, we explore how this company went from Kickstarter to kicking butts across the US and the globe. See what Peloton did right — so you can do it in your market. Click play at the top of the page! Show Links Peloton The post MBA1889 How Peloton Became a 4 Billion Dollar Company appeared first on The $100 MBA .
Mon, October 04, 2021
MBA1888 Guest Teacher – Laura Lopuch – How to write a winning cold email
Hi [First Name], Do your cold emails…work? Most people’s don’t. That’s because writing cold emails is different from any other kind of copywriting. If you want results, you have to craft emails in a way that strikes the right tone — and doesn’t come off as a phony attempt to be personal. Fortunately, we have an expert on that. Laura Lopuch is a copywriting expert who teaches people how to turn words into wins. Having built her own business largely on the strength of her emails, Laura is here with a quick lesson on how it’s done. Tune in, and learn how to nail the tone and content of your most important cold messages. Learn Laura’s guiding philosophy, and why “personalization” might be hurting more than it’s helping. Click play at the top of the page! Show Links Cold Email Template The post MBA1888 Guest Teacher – Laura Lopuch – How to write a winning cold email appeared first on The $100 MBA .
Fri, October 01, 2021
MBA1887 Why Time Is On Your Side + Free Ride Friday
Take a cue from the tortoise. Slow & steady is the way forward. Entrepreneurship is not a sprint; it’s a marathon. In fact, it’s not even a race — it’s a lifestyle! And slower growth is the most stable kind of growth. Instead of fretting that you’re not an overnight (or over-week, or over-year) success, take a breath, and realize that’s probably a good thing. We’ve seen businesses collapse under “catastrophic success,” where the business grows too fast to keep up with! Today, we’ll provide concrete examples of why pacing yourself is the best way to ensure the future. Plus, we’ll discuss how to gauge the speed of your growth, and determine if it’s too fast, too slow, or just right. Click play at the top of the page! Show Links EasyCourse The post MBA1887 Why Time Is On Your Side + Free Ride Friday appeared first on The $100 MBA .
Thu, September 30, 2021
MBA1886 Post-Pandemic Business Opportunities
As anyone in business can tell you, all tragedies contain opportunities. Today, we discuss how in certain situations, it’s never been easier to start a business (or expand one) — because of the pandemic. Savvy entrepreneurs can identify the gaps in the market the disaster left behind. If you’re able, the chance to fill one of those gaps could be a once-in-a-lifetime shot. For every door that COVID has closed, it’s also opened up new paths forward for those who are willing and able to start the journey. The pre-pandemic world can’t really ever come back. But with an entrepreneurial spirit, we can build a future from what this world-altering crisis left behind. Let’s get that future going, starting right now — Click play at the top of the page! The post MBA1886 Post-Pandemic Business Opportunities appeared first on The $100 MBA .
Wed, September 29, 2021
MBA1885 Q&A Wednesday: How often should I publish a blog post?
Blogging is still one of the most effective (and cost-effective) kinds of content marketing. But does frequency matter? If so, how often should you post? It’s Q&A Wednesday, and we’re helping a relatively new blogger figure out how much content to pump out. In 6 months, this blogger hasn’t seen the needle move much. Does it make a difference if you publish every day, week, or month? The short answer is yes — but there are other, bigger factors. Everything from SEO to reader habits have changed since the dawn of the Internet. Today, we discuss what really drives blog readership and helps market your business. Learn how the blogging landscape has evolved, and what you can do to keep your audience engaged. Click play at the top of the page! Show Links WebinarNinja Blog Backlinko Semrush Ahrefs The post MBA1885 Q&A Wednesday: How often should I publish a blog post? appeared first on The $100 MBA .
Tue, September 28, 2021
MBA1884 How to Collect Customer Feedback
If you don’t listen to your customers, you’ll lose them. Just as true: if you listen too much to your customers…you’ll lose them. Feedback matters. What your customers say should help guide your product development, or you won’t be competitive for long. But you can’t please everybody — and you can’t let yourself be blown around like a leaf in the wind by a thousand different opinions. So what should you do? Today, we nail down an organized, scientific approach to gathering and utilizing customer feedback. We’ll discuss how to ask customers what they think, when to ask them, and what tools to use to keep all that feedback organized. Most importantly, we’ll explain how to know which feedback is high-priority and actionable. Learn how to strike the balance between being tone-deaf and being too eager to please. Hear your customers out in a meaningful way — Click play at the top of the page! The post MBA1884 How to Collect Customer Feedback appeared first on The $100 MBA .
Mon, September 27, 2021
MBA1883 Extended Interview: John Jantsch- Build Your Ultimate Marketing Engine
“Marketing.” The term is vague. New entrepreneurs don’t always know exactly what it means — let alone how to do it effectively. That’s why we’re so happy to have John Jantsch. A best-selling author, sought-after speaker, and founder of Duct Tape Marketing, John specializes in helping small businesses market effectively. In today’s extended conversation, John and Omar discuss what marketing is really for — and how to know you’re doing it right. In other words, we’re cutting through the “hacks” to discover what really, truly works. By focusing on what’s proven over time for countless companies, you can bypass the forest of trends and create a real marketing “engine,” a system that delivers consistent results. In this full-length interview, we get deep into the details. Click play at the top of the page! Show Links The Ultimate Marketing Engine by John Jantsch Duct Tape Marketing Spoke The post MBA1883 Extended Interview: John Jantsch- Build Your Ultimate Marketing Engine appeared first on The $100 MBA .
Fri, September 24, 2021
MBA1882 Why I Stopped Doing 1:1 Consulting + Free Ride Friday
We love teachers. As the founders of a webinar platform (and former educators), we live and breathe coaching, training, and consulting as a business model. Our experience in that realm is what brought us into the webinar game, and continues to guide our development. But at some point, our good ol’ Omar had to hang up his consulting hat. Today, Omar shares why he made the difficult decision to give this aspect of the business (and revenue stream) up. It’s a fantastic service and business model, but it’s not right for everyone in every situation. One of the most important things an entrepreneur must learn to do is evolve. Hear why Omar had to pull himself out of the Comfort Zone to make space for something new. Click play at the top of the page! Show Links EasyCourse The post MBA1882 Why I Stopped Doing 1:1 Consulting + Free Ride Friday appeared first on The $100 MBA .
Thu, September 23, 2021
MBA1881 The #1 Reason Your Business Is Not Growing
You’ve hit a plateau. Whether your business is new, established, or even getting close to the endgame, anyone can get stuck. Surprisingly, it’s often because of this one thing. When you’ve looked into everything — sales, marketing, advertising — and you just can’t figure out what’s got your wheels spinning, there’s a very good chance it’s this. It’s not something most people expect, and it might seem…weird. But you owe it to your business to consider it. We should know; as we’ll discuss, it’s happened to us. Find out what this mysterious factor is, and how it inhibits growth. It might just be the way forward when it seems like you can’t get anywhere. Click play at the top of the page! Show Links Dan Martell The post MBA1881 The #1 Reason Your Business Is Not Growing appeared first on The $100 MBA .
Wed, September 22, 2021
MBA1880 Q&A Wednesday: How Do You Motivate Yourself To Keep Going?
Entrepreneurship isn’t easy. Anyone who says so isn’t telling the whole story. Sometimes it’s difficult. Sometimes it’s boring. Sometimes you put everything you have into a campaign or product, only to watch it flop. This is a reality of business. The question isn’t how to avoid that — it’s how to handle it. It’s Q&A Wednesday, and one listener wants to know how we keep our chins up when the going gets tough. No one — no one — is motivated all the time. In fact, it’s perfectly normal to lose motivation over time, or for motivation to ebb and flow. So how do we keep our productivity consistent? Hear a few simple tips (and a few hard choices) that can keep you motivated through all the ups and downs of entrepreneurship. Click play at the top of the page! Show Links The 5-Minute Journal The post MBA1880 Q&A Wednesday: How Do You Motivate Yourself To Keep Going? appeared first on The $100 MBA .
Tue, September 21, 2021
MBA1879 4 Ways to Improve Your Cost To Acquire a Customer
Let’s lower that CAC! Your Customer Acquisition Cost is one of the biggest factors affecting your bottom line. The total investment of marketing, advertising, and sales dollars to produce a single customer is a key metric, one that has to be studied carefully. As your business grows, so can your CAC — leading to an overall plateau. Fortunately, there are things you can do about that. Today, we share 4 specific ways you can put a major dent in that number, starting now. No matter what business you’re in, these 4 tactics are tried and tested, as we’ll demonstrate with examples from multiple businesses. Get a handle on how much you’re investing in customer acquisition, so the returns can support stronger, faster growth. Click play at the top of the page! The post MBA1879 4 Ways to Improve Your Cost To Acquire a Customer appeared first on The $100 MBA .
Mon, September 20, 2021
MBA1878 Must Read: The Biggest Bluff by Maria Konnikova
Is poker the best analogy for entrepreneurship? The Biggest Bluff makes a very strong case for “yes.” This fascinating memoir about a total novice’s quest to get really good at something is stuffed with insights that any business owner can learn from. By going from amateur to champion, Maria Konnikova demonstrated that in poker and business, it’s not all about the hand you’re dealt. It’s about sticking to the plan. Tune in, and hear how one person’s poker journey offers a perfect formula for balancing skill, hard work, and dumb luck. Learn how to navigate bad odds, get comfortable with unpredictable outcomes, and take risks when it really matters. Click play at the top of the page! Show Links The Biggest Bluff by Maria Konnikova The post MBA1878 Must Read: The Biggest Bluff by Maria Konnikova appeared first on The $100 MBA .
Fri, September 17, 2021
MBA1877 Is Your Business Idea Good Enough? + Free Ride Friday
In business, it’s not the idea that leads to success. It’s the execution. That said, not all ideas are equally viable — which is why it’s important to change how we think about “good” or “bad” product and service ideas. A product that seems ridiculous might strike a chord with consumers (remember pet rocks?). Likewise, the graveyard of failed businesses is full of seemingly great ideas that people just didn’t buy into. So how can you tell what’ll actually work? Today, we discuss how to determine whether your idea has an honest chance of success — based not only on the merits of the idea itself, but on the multitude of factors that go into the execution. Your ability to win over an audience depends on so much more than whether your idea is “good” or not. Fortunately, a little groundwork can paint a pretty reliable picture of your chances. Click play at the top of the page! Show Links EasyCourse The post MBA1877 Is Your Business Idea Good Enough? + Free Ride Friday appeared first on The $100 MBA .
Thu, September 16, 2021
MBA1876 How To Address Poor Performance From a Team Member
As a business owner, you set the standards. But what do you do when an employee — even one you like and respect — isn’t clearing the bar? It’s one of the most uncomfortable aspects of running a business. But it’s also pretty much inevitable. Team members will fail you sometimes. The key is to fix it through collaboration, not just correction. We call our staff a “team” for a reason. Part of supporting your teammates is helping them do their best work. Because the truth is, most screwups aren’t the result of malice or even laziness. They’re usually honest mistakes, or a misunderstanding of their mission. You can fix that, together. Learn how to get your team up to snuff in ways that are empowering, not deflating. Click play at the top of the page! The post MBA1876 How To Address Poor Performance From a Team Member appeared first on The $100 MBA .
Wed, September 15, 2021
MBA1875 Q&A Wednesday: Who has been your biggest mentor in business?
We think of entrepreneurs as people who go their own way. But in truth, no one becomes successful entirely on their own. It’s Q&A Wednesday, and one listener wants to know who taught, coached, and inspired Omar into the entrepreneur he is today. We all stand on the shoulders of our teachers, whether or not we’re formal students. In his business journey, Omar is no exception. But he has to give credit to more than one person! Today, Omar discusses a few people who had the biggest impact on his development, and shares how those relationships made such a huge difference. Plus, he offers a few tips on what to look for in a mentor for yourself, and how to find one. Who will help shape your future? Click play at the top of the page! Show Links Rich Dad, Poor Dad by Robert Kiyosaki Think and Grow Rich by Napoleon HIll The 4-Hour Workweek by Tim Ferriss How to Win Friends & Influence People by Dale Carnegie Michael Port Jordan Harbinger Noah Kagan Dan Martell The post MBA1875 Q&A Wednesday: Who has been your biggest mentor in business? appeared first on The $100 MBA .
Tue, September 14, 2021
MBA1874 Is Your Business Website Mobile First?
Most online traffic is on mobile. That trend shows no signs of slowing down; Google even prioritizes mobile-friendliness when ranking for SEO. For many consumers, mobile devices are the primary, if not only devices they use. Whatever you’re doing online, it needs to fit and work as beautifully on an iPhone as on a desktop. Today, we explore how. We’ll talk about how to take a look at your site, and make sure your mobile game is as strong (or stronger) than your desktop game. In terms of looks, speed, and functionality, it’s time to put mobile first, if you haven’t already. Get the tips and tools you need to optimize your website. Click play at the top of the page! Show Links Elementor Thrive Builder Google Page Speed Tool The post MBA1874 Is Your Business Website Mobile First? appeared first on The $100 MBA .
Mon, September 13, 2021
MBA1873 Guest Teacher – Anne Candido and April Martini – How to Cultivate Your Personal Brand
It’s about the person, not just the business. After all, your business can change. You can go through endless iterations of what you sell, but the one constant is who you are. If you can build a strong personal brand, it’ll follow you no matter where entrepreneurship takes you. Today, we bring on a pair of experts to help with that. Anne Candido and April Martini are the founders of branding and marketing firm ForthRight People. In this episode, Anne and April explain how to figure out what you represent, and how to articulate that to your audience. Once people trust you, that trust remains your strongest asset — in any business. Take the time to get your personal branding right, and your overall marketing gets a lot easier. Learn the basics from two pros. Click play at the top of the page! Show Links Forthright People Marketing Smarts Podcast The post MBA1873 Guest Teacher – Anne Candido and April Martini – How to Cultivate Your Personal Brand appeared first on The $100 MBA .
Fri, September 10, 2021
MBA1872 Lessons Learned After COVID Killed My Conference + Free Ride Friday
Sometimes, life kicks your business in the teeth. We planned what we thought would be an awesome conference for entrepreneurs in Australia. Then came the Delta variant. With the country plunged rapidly back into lockdown purgatory, everything we’d worked for was dusted. Well, not everything. Today, we discuss how to navigate a big blow to your business plans. Yes, getting the shaft from fate sucks, but you can always salvage something — even if it’s just a valuable lesson or two. Hear how we handled our sudden reversal of fortune, and understand the mindset every entrepreneur needs to survive the ups and downs of independent business. Click play at the top of the page! Show Links EasyCourse The post MBA1872 Lessons Learned After COVID Killed My Conference + Free Ride Friday appeared first on The $100 MBA .
Thu, September 09, 2021
MBA1871 How To Know What Really Matters in Your Business
If you don’t focus on what matters most, what matters least will take up your time. That’s one of the first — and one of the hardest — lessons entrepreneurs have to learn. We all have limited time, energy, and resources. We have to prioritize. Because the uncomfortable truth is that when everything is important, nothing is. It’s easy to let non-priority tasks suck up your entire day. Today, we share a simple formula for figuring out what makes the “Must Do” list. It’s nothing more than answering two questions, but both require some serious (and honest) thought. Once you answer them fully, you’ll know how to schedule your days, weeks, months, and years efficiently. Get a handle on your time, and get closer to your biggest goals. Click play at the top of the page! The post MBA1871 How To Know What Really Matters in Your Business appeared first on The $100 MBA .
Wed, September 08, 2021
MBA1870 Q&A Wednesday: Why did you start a software company? Should I start one too?
Your “why” is everything. If you don’t have a single, super-clear motivation for building your business, it gets very hard to stick with it. Entrepreneurship is a commitment that requires constant motivation. It’s Q&A Wednesday, and we’ve got a listener who understands that. They’re thinking about getting into the software game, but there’s one missing piece: the big “why.” The interest is there, the vision is there. But this listener is smart enough to recognize that that’s not enough. Not enough when times are tough, anyway. Today, Omar shares why we created our own SaaS business, WebinarNinja. Our choice to change course and focus on a software product wasn’t made casually. We felt a genuine call to fix a specific problem that we were uniquely positioned to deal with. That call was undeniable, our “why” unmistakable. What’s yours? Tune in, and ask yourself the big question before you make your next big move. Click play at the top of the page! Show Links WebinarNinja The post MBA1870 Q&A Wednesday: Why did you start a software company? Should I start one too? appeared first on The $100 MBA .
Tue, September 07, 2021
MBA1869 My Typical Work Week
Let’s talk time management. It’s one of the pillars of a successful entrepreneurial lifestyle. Today, our intrepid host Omar shares his exact weekly schedule. Hear how he manages to fit work, fitness, rest, and yes…even fun into his tight daily routine. Is an entrepreneur’s life a total grind? Or a laptop-on-the-beach fantasy? Or something in between? In this episode, you’ll learn why flexibility is just as important as consistency, and how to balance the two. Your schedule doesn’t have to look like Omar’s — this episode is descriptive, not prescriptive. Use it to get a sense of how to balance your priorities, achieve your goals, and have a good time along the way. Click play at the top of the page! Show Links The Online Course Sales Machine The post MBA1869 My Typical Work Week appeared first on The $100 MBA .
Mon, September 06, 2021
MBA1868 Guest Teacher – Hanneke Antonelli – How to Cultivate a Strategic Mindset to Accomplish Anything
One thing successful entrepreneurs have in common? They’re strategists. They don’t just create or execute strategies. They see the entire world through a strategic lens, a mindset that’s constantly figuring out how to get it done — whatever “it” is. Hanneke Antonelli is a celebrated life and business coach who specializes in strategic thinking. Today, she’s got a guest lesson that teaches you how to turn your thoughts into action, your wants into results. Using a relatively simple formula, you can change the way you look at, think about, and execute your goals. By changing what’s in your head, you empower yourself to change what happens in real life. Learn Antonelli’s system, and put it to work for you. Click play at the top of the page! Show Links Hanneke Antonelli The Uplevel Project by Hanneke Antonelli Somebody Should Have Told Us! The post MBA1868 Guest Teacher – Hanneke Antonelli – How to Cultivate a Strategic Mindset to Accomplish Anything appeared first on The $100 MBA .
Fri, September 03, 2021
MBA1867 How I Create Video Lead Magnets That Convert Part 2 + Free Ride Friday
Does your content marketing include videos? If not, it’s time to change that! We’re continuing with our deep-dive lesson on creating video marketing assets. Yesterday, we focused on the video itself and its content. Today, we explain where to put that video on your website, and how to turn it into a lead-generating machine. The best part? Once it’s set up, the rest mostly takes care of itself. Learn exactly what to do with your video, step by step. From the web pages you’ll need, to the email campaigns you’ll convert viewers with, we’ve got the low-down on building a reliable video-based funnel. We’ll share each step in the process, plus recommendations for the tools to get it done. Create video content, and let it open the door to deeper relationships with your audience. After all, that’s how they ultimately become your customers. Click play at the top of the page! Show Links The Online Course Sales Machine EasyCourse Thrive Architect Elementor The post MBA1867 How I Create Video Lead Magnets That Convert Part 2 + Free Ride Friday appeared first on The $100 MBA .
Thu, September 02, 2021
MBA1866 How I Create Video Lead Magnets That Convert Part 1
Not sure how to start video marketing? We got you. Today is the first half of a 2-part, in-depth lesson on setting up a video lead magnet. From nailing the content to creating a complete funnel, this is your guide to creating customers by creating great videos! We’ll explain how it’s done step by step, exactly the way we produce videos for our own products. In this episode, we focus on the actual video production, including all the tools and programs we use. Beginning with the right choice of topic, you can create videos that aren’t only high-quality and engaging, but attract the right leads. In other words, you’ll create videos that speak to the folks most likely to become customers. Follow our template, and start creating videos that look and sound great, hold people’s attention, and grow your list. Click play at the top of the page! Show Links The Online Course Sales Machine Logitech Brio HD Webcam Audiotechnica ATR2100 Shure MV7 Microphone UBeeSize Ring Light Camtasia Wistia Vimeo The post MBA1866 How I Create Video Lead Magnets That Convert Part 1 appeared first on The $100 MBA .
Wed, September 01, 2021
MBA1865 Q&A Wednesday: Should I buy a failing business?
They say you “get what you pay for.” But what if you could get much, much more? It’s Q&A Wednesday, and we’ve got a listener with a (possible) opportunity. An e-commerce store is on its last legs, and the owner has it up for sale — at a discount. But what makes the price so right is also what makes it a tough decision. How can you know if a business is worth buying, at any price? Today, we lay out exactly what questions to ask, what data to gather, and everything else you need to know before buying an existing business. Our listener sees potential in this business, even though it’s almost belly-up. The job now is to verify that feeling objectively. If you’re not trying to buy a business anytime soon, listen to this episode anyway! It can be invaluable when it comes time to sell yours. Click play at the top of the page! The post MBA1865 Q&A Wednesday: Should I buy a failing business? appeared first on The $100 MBA .
Tue, August 31, 2021
MBA1864 How To Know Which Opportunities to Say ‘No’ To
As your business grows, so will the contents of your inbox. Offers to collaborate, sponsor, or just network will pile up quickly. It’s a good problem to have, but it’s still a problem! Time is your most valuable resource. To protect it, you need a consistent, efficient system for dealing with all the opportunities people will throw your way. And eventually, you’ll be saying “no” to the vast majority of them — so you’d better get good at it. Today, Omar shares his system for quickly identifying the best opportunities, and discarding the rest. It’s easy to get buried in opportunities if you don’t have a solid framework. Worse, it’s easy to end up wasting your time on efforts that don’t have the best ROI. When you say “yes” to something, you say “no” to something else (or several something else’s). Learn what to say “no” to, and how to say it in a way that doesn’t hurt your relationships. Click play at the top of the page! Show Links AppSumo The post MBA1864 How To Know Which Opportunities to Say ‘No’ To appeared first on The $100 MBA .
Mon, August 30, 2021
[Bonus Episode] From the Nicole & Kate Can Relate Podcast: Overwhelm: Can I make it go away?
Overwhelmed? You’re not alone. Today, we’re thrilled to present a special bonus episode featuring a brand new podcast from the $100 MBA family. Nicole & Kate Can Relate tackles the big issues around entrepreneurship, from the perspectives of two highly driven women navigating the challenges of working and living by their own designs. Listen as our very own Nicole Baldinu and EOFire’s Kate Erickson offer other entrepreneurs support, insight, and inspiration by sharing their conversations — including the personal ones. In this episode, Nicole and Kate discuss the ever-present threat of overwhelm. When the calendar is just too full, and every task seems like a high priority, where do you start? How can you complete a To-Do list that doesn’t seem to have an end? Enjoy this brand new podcast from two businesswomen willing to share the ups, the downs, and the one thing we all need to make space for: vulnerability. Click play at the top of the page! Show Links Nicole & Kate Can Relate The post [Bonus Episode] From the Nicole & Kate Can Relate Podcast: Overwhelm: Can I make it go away? appeared first on The $100 MBA .
Mon, August 30, 2021
MBA1863 Guest Teacher – Walter Hill, Jr. – How To Maximize Profits With Red Flagging
Businesses don’t die overnight. Usually, it happens gradually. It takes a year, or two, or five. That’s because what kills a business isn’t always something big, obvious, or dramatic. Systemic flaws, nagging problems, and other issues that seem small — but add up over time — are the most likely culprit. So how can you protect your business? How can you identify and address the problems you might not even see ‘till it’s too late? Today’s guest teacher has an answer. Walter Hill, Jr. is a second-generation entrepreneur who’s mastered something vital: “red flagging.” Red flagging is the art of seeing deeply into your business and recognizing the telltale signs of structural problems. We’ve taken his advice, and it’s helped keep our business alive. Learn what to look for, and how to look for it. Protect your revenue and your company’s long-term future. Click play at the top of the page! Show Links Walter Hill, Jr. Think Red Flags by Walter Hill, Jr. The post MBA1863 Guest Teacher – Walter Hill, Jr. – How To Maximize Profits With Red Flagging appeared first on The $100 MBA .
Fri, August 27, 2021
MBA1862 5 Side Hustling Habits That Helped Me Quit My Job + Free Ride Friday
The dream is real. Transitioning from regular work to entrepreneurship is totally doable. How do we know? Because good ol’ Omar did it. Today, Omar shares 5 things he did to make that transition possible. While he was still employed as an educator, he had to find ways to get the most out of his limited time, energy, and motivation. It wasn’t totally easy, but with a few good habits, it worked. Your turn. Hear these 5 habits, and learn how you can gradually shift out of conventional work to full independence. Some of these habits are minor; some are bigger sacrifices. But by sticking with them consistently, you can quit your job with full confidence in your ability to make it on your own. Click play at the top of the page! Show Links EasyCourse The post MBA1862 5 Side Hustling Habits That Helped Me Quit My Job + Free Ride Friday appeared first on The $100 MBA .
Thu, August 26, 2021
MBA1861 How I Got My First 1,000 Podcast Subscribers
We all start with zero. Whether it’s your email list, blog readership, social followers, or — yes indeed — podcast listeners, building a real fanbase takes work. The good news? While money can buy attention, it can’t buy engagement or loyalty. Only quality content can do that. But how do you bring the people to the content? Today, we share how we went from 0 to 1k. We didn’t have much by way of a budget, but we did have something valuable to share. 7 years and 1,800 + episodes later, we look back on how our lean, one-listener-at-a-time approach gradually snowballed into something big. You can apply the tactics we discuss in this episode to any kind of content. Your following is out there — it’s time to help them find you. Click play at the top of the page! The post MBA1861 How I Got My First 1,000 Podcast Subscribers appeared first on The $100 MBA .
Wed, August 25, 2021
MBA1860 Q&A Wednesday: COVID lockdowns are crushing my business. How do I survive?
The “old normal” isn’t coming back anytime soon. With Australia and other countries remaining in lockdown, and cases rising even in re-opened places, COVID isn’t in the rearview just yet. That means businesses whose models were upended by the pandemic have to hold out — and adapt — a while longer. Case in point: today’s Q&A Wednesday listener. As the owner of a co-work space, our listener seems to be in one of the worst positions possible during a pandemic. After all, the business model depends on people physically going to a location. But we believe with a little creativity, there’s a way forward. It might even be a way to come out stronger than before. Tune in as we offer our best advice to someone who — like millions — must adjust to a new business reality. Click play at the top of the page! The post MBA1860 Q&A Wednesday: COVID lockdowns are crushing my business. How do I survive? appeared first on The $100 MBA .
Tue, August 24, 2021
MBA1859 Implementing Product-Led Growth in Your Business
It’s time to show, not just tell. “Product-led” growth is exactly what it sounds like: letting the product itself be its own primary marketing and sales asset. But while most of us associate the “freemium” model with software products, any product can “lead” growth. You just have to figure out how. That’s what this episode is all about. With examples from various businesses — not just the software kind — we explain how you can let your product do the talking. More than ever, consumers don’t want a pitch. They want to know, see, and feel for themselves if a product fits or not. Work with that! Click play at the top of the page! Show Links Product-Led Growth by Wes Bush The post MBA1859 Implementing Product-Led Growth in Your Business appeared first on The $100 MBA .
Mon, August 23, 2021
MBA1858 Must Read: Hustle Harder, Hustle Smarter by Curtis “50 Cent” Jackson
This week, we take a look at a well-reviewed book from a surprising source: rapper turned entrepreneur 50 Cent. Despite growing up in abject poverty and having zero formal business education, Curtis Jackson leveraged what little opportunities he had to achieve wealth. But more importantly, he didn’t just make money. He created a diverse portfolio of assets and revenue streams that continues to evolve. …and so should you. Today, we share some of the most powerful insights from Hustle Harder, Hustle Smarter . Written with a stripped-down style designed to appeal to non-readers, this book teaches that in business, adaptability is just as important as drive. From crime to the arts, TV production to corporate investment, no single product or industry was “the one” that kept 50’s business growing. Get a lesson in business flexibility. Click play at the top of the page! Show Links Hustle Harder, Hustle Smarter by Curtis “50 Cent” Jackson The post MBA1858 Must Read: Hustle Harder, Hustle Smarter by Curtis “50 Cent” Jackson appeared first on The $100 MBA .
Fri, August 20, 2021
MBA1857 How To Make More Time For Health & Wellness + Free Ride Friday
One of the worst mistakes an entrepreneur can make? Treating mental health like an afterthought instead of a priority. After yesterday’s talk on the importance of mental well-being, it’s time to address one big problem: finding the time. Business founders have tight schedules and heaps of responsibility — especially if you’re side-hustling or have a family. We get that. Today, we share a few things even the busiest founders can do! You can’t reach your potential if you’re mentally drained or overstressed. As a leader, it’s your responsibility to keep yourself in top form. Invest the time and effort necessary to maintain your mental and emotional strength — then use that strength to win. The tactics we share in this episode are easy to execute, starting today. Click play at the top of the page! Show Links EasyCourse The post MBA1857 How To Make More Time For Health & Wellness + Free Ride Friday appeared first on The $100 MBA .
Thu, August 19, 2021
MBA1856 Mental Health and Your Business
Call it healthy, or call it smart business. Either way, looking after the mental and emotional well-being of your team is critical. Today, we explore how to do that. Year after year, research confirms what we’ve always known: mental health affects the bottom line. A good leader takes an active role in ensuring the internal stability of both themselves and their team — because it’s compassionate, but also because it’s smart. Mental health is a human right and a business asset. Join us as we define ‘mental health’ in the context of running a business, and share some of the ways we promote it for our team. So much can go wrong when you take a passive approach to the issue, so start crafting your company’s mental health approach now. Click play at the top of the page! The post MBA1856 Mental Health and Your Business appeared first on The $100 MBA .
Wed, August 18, 2021
MBA1855 Q&A Wednesday: Is Amazon FBA a viable business?
What if Amazon was your garage…and post office? “Fulfillment by Amazon:” If you haven’t heard by now, Amazon offers an e-commerce option for those who prefer to outsource the logistics. From warehousing to shipping and returns, Amazon will handle it all for your business — for a price, of course. Is it worth it? It’s Q&A Wednesday, and we’ve got a listener who wants to know if the FBA model is really viable. In this episode, we take a closer look at FBA, its advantages and disadvantages, and whether it truly makes sense for independent entrepreneurs. When you hitch your wagon to a bigger company, there are always downsides. That doesn’t mean it’s always a bad idea. Learn more — Click play at the top of the page! Show Links Alibaba The post MBA1855 Q&A Wednesday: Is Amazon FBA a viable business? appeared first on The $100 MBA .
Tue, August 17, 2021
MBA1854 Can You Future Proof Your Business?
Can you create an invincible business? Is there any way to make it so that no matter what happens, your business can survive? From pandemics to market shifts to new tech, the dangers to a startup are varied and unpredictable. How can you prepare for the worst-case scenario(s)? Today, we discuss what you can do to be ready. Of course, you can’t prepare your business for literally anything. But you can make a few smart choices that position your business to endure. With tips, strategies, and examples, this episode is a lesson on building something to last — come what may. Learn how to proactively protect your business from…well, who knows? Click play at the top of the page! The post MBA1854 Can You Future Proof Your Business? appeared first on The $100 MBA .
Mon, August 16, 2021
MBA1853 Extended Interview: John O’Nolan – Building a Wildly Successful Yet Balanced Business
Most people build a business to make money. But what if someone simply tried to build a better solution for a certain audience? What if someone’s idea of success is a better, healthier balance between life, work, and one’s impact on an industry? What if profit wasn’t the priority? John O’Nolan was Deputy Head of Design at WordPress. In terms of business, he “made it” by anyone’s definition of success. But he wanted to make something else — something that didn’t exist for the sole purpose of creating wealth. So he created Ghost. Ghost is the stripped-down content platform for people who just want to share what they’ve got and build an audience. John developed Ghost under a radical business model: forget trying to make millions. Just make what people need. Period. Today, John sits down with Omar for a good long chat about business, life, and prioritizing a healthy balance of the two. From running a successful remote startup while kite-surfing around the world, to de-prioritizing profit, to leveraging your own unique strengths, this wide-ranging talk is a must-hear for any entrepreneur. Tune in to one of the most enlightening conversations you’ll ever hear between two independent business founders, and ask yourself what’s really possible. Click play at the top of the page! Show Links Ghost The post MBA1853 Extended Interview: John O’Nolan – Building a Wildly Successful Yet Balanced Business appeared first on The $100 MBA .
Fri, August 13, 2021
MBA1852 Why You Should Invest in Video Marketing + Free Ride Friday
Don’t play catch-up. Get into video marketing now! It’s easier than ever — and probably easier for you than you might think. Whether it’s videos on your website, a YouTube channel, or social content, video is almost as important as written content when it comes to wooing your audience. Today, we discuss how to develop and execute your video marketing strategy. More importantly, we discuss why video is so powerful. As voice recognition and video searchability gets more sophisticated, your videos can have a powerful impact on your SEO and overall reach. And that’s just the tip of the iceberg. Hear why you should put some time, money, and sweat into video. Learn why some common misconceptions about video are bunk. Start creating a complete content marketing system. Click play at the top of the page! Show Links EasyCourse The post MBA1852 Why You Should Invest in Video Marketing + Free Ride Friday appeared first on The $100 MBA .
Thu, August 12, 2021
MBA1851 Why We Built a Virtual Office (& How You Can Too)
Want that “real” office feel — even though your team is remote? Enter the Virtual Office. As a completely remote company since…well, ever, we were looking for ways to keep our distributed team connected long before the pandemic. Recently, we experimented with something new along those lines. And it worked beautifully! Today, we share how we set it up. While we use lots of asynchronous tools and procedures, sometimes it’s better to just get together. That’s why we took the time to establish a “place” where employees can communicate in real time, in more than just text. In the end, it engendered better communication and morale. Learn why and how we established our Virtual Office, and how you can bring your team together in the same way. Click play at the top of the page! The post MBA1851 Why We Built a Virtual Office (& How You Can Too) appeared first on The $100 MBA .
Wed, August 11, 2021
MBA1850 Q&A Wednesday: How do I pull myself away from my computer?
Anyone can get sucked into the black hole of “never done” — especially when things are going well. It’s Q&A Wednesday! We’ve got a listener who’s seeing success, but finds themselves ensnared by it. As the business gains momentum and the stakes become higher, this listener feels more and more pressure to stay at work, all the time. We need to fix that. Growing your business is not about taking on more and more work. It’s about establishing systems and teams that can support growth — while maintaining your own boundaries. Today, Omar shares how he protects his downtime with zero guilt. Once you realize that rest makes you a better leader, letting go of the guilt is easy. Click play at the top of the page! Show Links The Cashflow Quadrant by Robert Kiyosaki The post MBA1850 Q&A Wednesday: How do I pull myself away from my computer? appeared first on The $100 MBA .
Tue, August 10, 2021
MBA1849 How I Create Presentation Slides in 15 Minutes
When you think about creating slides, remember ‘Parkinson’s Law.’ It basically states that a task will expand to fill the time you allow for it. Few tasks demonstrate Parkinson’s law better than creating slide presentations! Putting together a great slideshow can take hours — if you let it. Today, we explain how to put some boundaries on the time you spend in PowerPoint (or Keynote, or Google Slides, or our personal fave, Canva ). Best of all, this isn’t a shortcut, per se. You don’t sacrifice any quality by doing this in 15 minutes instead of 3 hours. As a teacher, webinar host, and public speaker, Omar has put together approximately 17 gazillion slide presentations. Over the years, necessity forced him to find a way to do it efficiently — wasting no time, but sacrificing no important info. Hear all about this uber-productive method, and give it a try! Click play at the top of the page! Show Links How to Wow Your Webinar Attendees With Canva Presentations The post MBA1849 How I Create Presentation Slides in 15 Minutes appeared first on The $100 MBA .
Mon, August 09, 2021
MBA1848 Extended Interview: Michael Port – Grow Your Business by Becoming a Referable Speaker
Want authority in your space? There’s no substitute for being a great speaker. Of course, being great at speaking is like being great at anything. It doesn’t happen by accident! And you’ll probably need a little advice — maybe even a little coaching. Fortunately, there’s Michael Port. Michael has built a business empire as the go-to speaking coach for entrepreneurs — including our very own Omar Zenhom. Today, Michael sits down with Omar for one of our rare full-length interviews. Don’t miss this one! Over the course of this in-depth discussion, Michael and Omar explore how public speaking can be a massive boost to almost any business, how to get better at it, and why your speaking skills are worth an investment of time, money, and effort. Learn why speaking is such a game-changer, what the real goals of public speaking should be, and how to approach different kinds of talks. Get incredibly valuable tips from one of the foremost experts in the complex art of public communication. Click play at the top of the page! Show Links Heroic Public Speaking The Referable Speaker by Michael Port The post MBA1848 Extended Interview: Michael Port – Grow Your Business by Becoming a Referable Speaker appeared first on The $100 MBA .
Fri, August 06, 2021
MBA1847 How to Get Your Seed Money To Start a Business + Free Ride Friday
Every business needs a little capital to get started. But some ways of raising it are better than others! Here’s the good news: Finding that initial seed money is less of an obstacle than you might think. For smart, lean businesses, all you need is enough to start engaging your audience, validate your idea, and create an MVP (Minimum Viable Product). In other words, you can probably save (or make) the money you need all on your own. That’s not to say no one should consider loans or investments. Depending on the business, either might be appropriate. But if you start your business by taking the right actions in the right order, you can keep costs down and be in profit almost from Day One. Figure out how much you need, and the best way to get it. Click play at the top of the page! The post MBA1847 How to Get Your Seed Money To Start a Business + Free Ride Friday appeared first on The $100 MBA .
Thu, August 05, 2021
MBA1846 Why We’re Running A Virtual Team Retreat
Considering an online company retreat? This might be the episode for you. Last year, we couldn’t have our live team retreat, for obvious reasons. And with COVID not entirely in the rearview just yet, we had to make a decision. The question before us was: go virtual, or just wait another year? In the end, we decided a Virtual Retreat was the right move. Today, we discuss why we think it’s worth the effort (and time, and money), and why even though this retreat won’t be live, it can still have all the team-building effects we’re looking for. The ROI of a team retreat — even a virtual one — can be hard to calculate. That said, it’s substantial! Our fully remote team is distributed across four continents. For us, it’s crucial to create the kind of camaraderie that doesn’t just happen by accident. Every company has a culture, whether its founders actively shape it or not. For us, a retreat isn’t a luxury — it’s a priority. Find out why. Click play at the top of the page! The post MBA1846 Why We’re Running A Virtual Team Retreat appeared first on The $100 MBA .
Wed, August 04, 2021
MBA1845 Q&A Wednesday: Been in business for over a year but my email list is still under 1K. Why?
Email lists are like houseplants. They don’t grow without a little love. It’s Q&A Wednesday, and we’re helping one listener who built a solid list, but just can’t seem to crack the 1,000 subscriber mark. Here’s the good news: once you get your list growing, it gets easier to keep it growing. Fortunately, this listener already did the hardest part — getting from 0 to 3 figures. In this episode, we discuss what holds a list back from growing, and share a few growth strategies for different goals and budgets. We also discuss some key mistakes to avoid (yeah, we’ve made them), and how to decide which list-building approach will work best for you. Your email list is one of your business’s most important assets. Get the moves you need to keep the momentum going — Click play at the top of the page! The post MBA1845 Q&A Wednesday: Been in business for over a year but my email list is still under 1K. Why? appeared first on The $100 MBA .
Tue, August 03, 2021
MBA1844 The Easiest Way To Get Sponsors
If you build it, they will come. Yes, that’s from a movie, but it definitely applies to today’s episode! When you’re looking for sponsorships, the key is not to chase potential sponsors around. It’s to understand the sponsors’ needs, and create something irresistible. In other words, you have to make sponsorship the easiest possible decision. Whether it’s for content, events, or anything else, getting sponsorship is not about convincing. It’s about making yourself the most attractive possible proposition. Today, we share how we grew sponsorship for this very podcast, and how you can do the same . Click play at the top of the page! The post MBA1844 The Easiest Way To Get Sponsors appeared first on The $100 MBA .
Mon, August 02, 2021
MBA1843 Must Read – How to Live by Derek Sivers
This one kept us up at night. No, literally. Omar had to stop reading Derek Sivers’ How to Live before bed, because it generated so much thought and emotion he couldn’t sleep. Today’s Must-Read is so different from the usual personal development books, we just had to share it. But we can’t share too much. This book takes a walk through some of the most fundamental wisdom — much of which you’ve heard before — and challenges it. In the end, it all comes together in a way that’s so surprising, it might actually affect how you live your life. The author himself claims it’s his best work so far, and we have to say “Hell yeah it is.” Find out why: Click play at the top of the page! Show Links Derek Sivers How to Live by Derek Sivers The post MBA1843 Must Read – How to Live by Derek Sivers appeared first on The $100 MBA .
Fri, July 30, 2021
MBA1842 What To Look For When Hiring For Marketing + Free Ride Friday
Marketing is a must. The second you can afford it, hire a marketing professional to get your message out there. But before you do, you have some things to consider. From budget to skill set, your first marketing hire is a decision to make carefully — not lightly. It can make all the difference in the world. Today, we discuss how to set your budget (for more than just salary, btw), and what to look for in a marketing pro. Marketing is a broad field, which means you have to find someone with the specialty you need. Professional marketing is one of the most important investments you’ll ever make in your business. Learn how to get it right — Click play at the top of the page! Show Links EasyCourse The post MBA1842 What To Look For When Hiring For Marketing + Free Ride Friday appeared first on The $100 MBA .
Thu, July 29, 2021
MBA1841 Get Your To Do List Done With Less Anxiety
Your “To Do” list doesn’t have to be a scary thing. In fact, it should be a relief. Every entrepreneur has to self-discipline. It’s the price of freedom! But when a To Do list gets too long, it can start to seem hopeless. Tasks pile up, and next thing you know, each new addition is just another drop in the ocean. It’s time to break the cycle. Today, we’ll show you how to make your To Do list a path to freedom, not a prison of your own overwhelm. Good ol’ Omar spent years trying to find the best way to get everything done, and he’s settled on a system that might just work for you. With this system, you might not get everything crossed off your list each day. But each night, you’ll go to sleep knowing that what needs to happen, happened. You’ll be confident that wherever you are, you’re on the right track. Get Omar’s step-by-step instructions. Click play at the top of the page! The post MBA1841 Get Your To Do List Done With Less Anxiety appeared first on The $100 MBA .
Wed, July 28, 2021
MBA1840 Q&A Wednesday: How do I niche down a business I bought?
Controlling the direction of a business you built is one thing. But what if you didn’t build it? It’s Q&A Wednesday, and we’ve got a listener in a special kind of pickle. They purchased a business, but it needs to shift gears. The business isn’t doing as well as it could, because it’s trying to please everyone instead of a targeted audience. Can you buy a business and change it without alienating existing customers? As it turns out, we have an example that can shed some light on this one. Many businesses make the mistake of casting a wide net instead of finding their niche. And this isn’t the first time a new owner has recognized that problem and tried to fix it. We’ll share the story of how this other business faced the exact same situation, and how they addressed its challenges. Learn why niching down is so important, and get our best tips on pulling off a big shift like this . Today, we discuss the ups and downs of taking investment, and alternative ways to get the capital you need. Software is a special animal, one that requires a concrete plan to get off the ground. Tune in, and see which you need more: investment, or control. Click play at the top of the page! The post MBA1840 Q&A Wednesday: How do I niche down a business I bought? appeared first on The $100 MBA .
Tue, July 27, 2021
MBA1839 Should You Get an Investor When Starting a Software Company?
File this under “questions we get a lot.” If you want to start a software business, do you need outside money? Well, it depends. Our SaaS business, WebinarNinja, is 100% self-funded. Omar used his own money to get it going, and it’s been running on its own steam ever since. But that doesn’t mean self-funding is the right decision for everyone. It all depends on your goals . Today, we discuss the ups and downs of taking investment, and alternative ways to get the capital you need. Software is a special animal, one that requires a concrete plan to get off the ground. Tune in, and see which you need more: investment, or control. Click play at the top of the page! Show Links Michael Seibel: How to Plan an MVP The post MBA1839 Should You Get an Investor When Starting a Software Company? appeared first on The $100 MBA .
Mon, July 26, 2021
MBA1838 Guest Teacher – Michael Reddington – How to Incorporate Forensic Interrogator Tactics to Sell More
What’s the difference between getting someone to make a purchase, and getting someone to tell you the truth? To the human brain…very little. This one sounds out of left field, but stick with us. Michael Reddington made a career out of getting information from criminal suspects. Along the way, he discovered that the same kind of trust, honesty, and vulnerability required to elicit a confession has another application. Turns out, it’s a heckuva sales strategy. In this episode, Michael explains 5 principles of interrogation techniques that work just as well in sales. From a psychological standpoint, selling and interrogating are basically the same thing — a conversation that ends with the right decision. Click play at the top of the page! Show Links InQuasive The post MBA1838 Guest Teacher – Michael Reddington – How to Incorporate Forensic Interrogator Tactics to Sell More appeared first on The $100 MBA .
Fri, July 23, 2021
MBA1837 How Entry Level Products Can Help Your Business + Free Ride Friday
Sometimes, the best way to find customers is to create them. You’ll hear what we mean! Today, we discuss how entry-level products are the perfect gateway for bigger purchases later. Almost every kind of business can (and should) use this strategy. In this episode, we discuss exactly how. We’ll cover various ways to create versions of your product with a lower barrier of entry. Using examples from our own businesses and others, we’ll show you how there’s always a low-risk way to bring people through the door — and later turn them into lifers. No matter what your product is, start thinking about the entry-level version now. Tune in, and develop a strategy that not only attracts customers, but helps you weed out the casual fans and identify the true, lifelong loyalists. Click play at the top of the page! Show Links EasyCourse The post MBA1837 How Entry Level Products Can Help Your Business + Free Ride Friday appeared first on The $100 MBA .
Thu, July 22, 2021
MBA1836 My Top 3 Tools for New Businesses
Just. Get. Started. Sometimes, we spend so much time planning to start a business that we never do it. To get out of “analysis paralysis” and make your business a reality, start here. Today, we discuss the only 3 things you really need to get the ball rolling. From there, you can decide what you need next. But first things first! The best part? These 3 tools cost less than $100 combined. It’s never been easier or more affordable to start an online business. The key is to get your ideas out of your head, and into the real world. With these 3 tools, you’ll have everything you need to create that initial momentum. Take action — Click play at the top of the page! Show Links NameMesh Google Domains Google for Business Shopify WP Engine coupon code Stripe The post MBA1836 My Top 3 Tools for New Businesses appeared first on The $100 MBA .
Wed, July 21, 2021
MBA1835 Q&A Wednesday: I’ve hired several coaches, but no improvements. What’s wrong with me?
Does coaching really work? It’s Q&A Wednesday! We’ve got a listener who’s an experienced entrepreneur, but looking to get to the next level. They’ve tried coaches before — more than once. Each time, our listener feels like they’ve wasted their time and money. The question is…why? Today, we discuss what makes coaching work, and what makes it fail. We’ll explain what you need to do on your end to get the best ROI from a coach, plus how to make sure your coach is the right fit for you. Fortunately, our host Omar’s had coaches before — both good and not-so-good. With so many coaches out there, it can feel impossible to figure out who’s the real deal. Tune in, learn a few strategies, and find the coach that can take you where you need to be. Click play at the top of the page! The post MBA1835 Q&A Wednesday: I’ve hired several coaches, but no improvements. What’s wrong with me? appeared first on The $100 MBA .
Tue, July 20, 2021
MBA1834 Why Your Marketing is Not Working
Struggling to get leads? We think we know why. Or at least, we have it narrowed down to 4 possibilities. Today, we discuss what usually goes wrong with small business marketing. In our experience with marketing fails (yeah, we have some experience with that), the problem almost always falls into one of a few categories.. In this episode, we describe these 4 categories — and help you figure out what to do about each. With so many strategies, products, and approaches to marketing, it can be impossible to figure out what’s what. But by focusing on the big things to get right, you can vastly increase your chances of success. Learn how to do more than just “get your name out there.” Create a smart, results-based strategy that fits your needs — and compensates for your weaknesses. Click play at the top of the page! The post MBA1834 Why Your Marketing is Not Working appeared first on The $100 MBA .
Mon, July 19, 2021
MBA1833 Must Read: Simple Numbers by Greg Crabtree
Do you hate dealing with numbers? If your eyes glaze over when you think about accounting, today’s Must-Read is definitely for you. Simple Numbers is exactly what the title implies: a no-nonsense, straightforward guide to dealing with your business finances. It’s one of the most valuable books we’ve ever reviewed, especially for people who just don’t enjoy the math of entrepreneurship. Today, Omar explains why this book made such a big impact, and why he thinks pretty much every business founder needs to read it. Learn how to deal with the numbers comfortably and confidently, focus on what really matters, and grow your business in the most stable way possible. Click play at the top of the page! Show Links Simple Numbers by Greg Crabtree The post MBA1833 Must Read: Simple Numbers by Greg Crabtree appeared first on The $100 MBA .
Fri, July 16, 2021
MBA1832 Small Changes to Stand Out From The Competition + Free Ride Friday
Sometimes, standing out is subtle. You might think you have to be radically different. But more often, just being different enough is the best recipe for success. By focusing on some little things, some small but impactful zigs when others zag, you can beat the competition. The key is to play your own game, rather than your competitors’. Today, we discuss a few specific things you can zoom in on to truly differentiate your brand. We’ll discuss how people get “niching” wrong, and what you can do almost immediately to find your own voice, your own audience, your own success. Learn the big difference a small difference can make. Click play at the top of the page! Show Links WebinarNinja Wistia Vimeo The post MBA1832 Small Changes to Stand Out From The Competition + Free Ride Friday appeared first on The $100 MBA .
Thu, July 15, 2021
MBA1831 How To Keep Your Product Fresh Every Year
In business, you evolve or die. You can’t rest on your laurels. You can’t let your product and marketing be the same quarter after quarter, year after year. But sometimes, it can be hard to know what’s next. What’s the next update? The next big (or small) news? Today, we create a plan. Tune in, and learn how to systematize your business evolution. By plotting out your updates, you can craft a coordinated approach to innovating, communicating, and growing at a steady clip. Never get behind! With a good system in place, you can stay ahead of one thing that can kill any business: stagnation. Click play at the top of the page! The post MBA1831 How To Keep Your Product Fresh Every Year appeared first on The $100 MBA .
Wed, July 14, 2021
MBA1830 Q&A Wednesday: I hate customer support. Should I hire a support manager?
What do you love least about your business? More importantly, why? It’s Q&A Wednesday, and we’re helping one listener decide what to do about Customer Support. Thing is, this entrepreneur just “hates” it. But before we choose a course of action, we have to understand the real root of the problem. Plus, is it smart to pay someone else for work you can do? Is it not “lean” enough for a startup to make unnecessary hires? We explore all the ins and outs of this intriguing problem. We’ll discuss how to decide whether you really need to delegate something, and if so, how to go about it. It could be that making a hire is the best thing for this business owner. Then again, maybe not. Learn from this listener’s dilemma, and our experience with similar situations. Click Play at the top of the page! The post MBA1830 Q&A Wednesday: I hate customer support. Should I hire a support manager? appeared first on The $100 MBA .
Tue, July 13, 2021
MBA1829 Why Do Payments Fail?
If you run an online business, it’ll definitely happen. Sometimes, your customers’ credit cards will be declined. But it’s probably not for the reason you think. Insufficient funds actually account for only a minority of credit card rejections. There are other reasons, some of which you might not suspect. More importantly, some of these reasons are things you can prevent or fix! Today, we list the most common reasons cards get declined, and explain what you can do about it. Don’t lose customers unnecessarily! Make sure that you’re doing everything you can to avoid “involuntary churn,” and keep the customers who want to keep you in their life. Click Play at the top of the page! Show Links Paddle Stunning Baremetrics ProfitWell The post MBA1829 Why Do Payments Fail? appeared first on The $100 MBA .
Mon, July 12, 2021
MBA1828 Guest Teacher – Steph Clarke – How to Get the Most Value From the Books You Read
Books are the greatest investment you can make in yourself. We’ve always maintained that — it’s why we host regular “Must Read” book review episodes. That’s why it’s so exciting to have Steph Clarke, bookworm par excellence on the show! The host of the Steph’s Business Bookshelf podcast, Steph knows a thing or two (or 4) about maximizing every minute you spend reading. Today, Steph is here with strategies for really digging into the books you choose. By taking an active approach to learning from your books, you can absorb and retain more from every page. Steph is here with 4 specific tips for reading more, reading more actively, and letting books actually change your life. For entrepreneurs, reading is more than just looking at words on a page. It’s an engaged process that brings real-world results. Click Play at the top of the page! Show Links Steph’s Business Bookshelf Podcast The post MBA1828 Guest Teacher – Steph Clarke – How to Get the Most Value From the Books You Read appeared first on The $100 MBA .
Fri, July 09, 2021
MBA1827 Why You Should Work On Your Pitch Even If You’re Self Funded + Free Ride Friday
Always be ready to pitch. Don’t need investors? That doesn’t mean you don’t need a solid, succinct pitch. Our own company is 100% self-funded, and Omar pitches all the time. Why? Because your pitch is for a million super-important things — not just investment. Today, we explain why. We’ll discuss all the ways a great pitch helps you become a better leader and ambassador for your brand. It’s an exercise like any other: if you do it consistently, it will make you stronger. Learn why to pitch, how to pitch, and hear how we developed ours. Click Play at the top of the page! Show Links EasyCourse The post MBA1827 Why You Should Work On Your Pitch Even If You’re Self Funded + Free Ride Friday appeared first on The $100 MBA .
Thu, July 08, 2021
MBA1826 How to Deal With a Sudden Loss of Revenue
Sudden revenue loss is not uncommon. In entrepreneurship, it’s almost inevitable. Situations change. The big players (think Google, Amazon, etc.) change the rules or algorithms you built your strategy around. Market cycles, pandemics, trends, and a host of other factors beyond your control can blindside your business. It’s up to you how to respond. Today, we discuss what can go wrong suddenly, and how to deal with it. Over years of running our own small businesses, we’ve been knocked off track way too many times. But each time, we figured it out — one way or another. The lessons we learned the hard way can make your path forward a little easier. Tune in, and prepare for what you can’t predict. Click Play at the top of the page! Show Links Jim Rohn The post MBA1826 How to Deal With a Sudden Loss of Revenue appeared first on The $100 MBA .
Wed, July 07, 2021
MBA1825 Q&A Wednesday: Should I take a dividend or always reinvest in my business?
When is it ok to take some profit home? It’s Q&A Wednesday, and we’ve got a listener with a small — but profitable — software business. It’s doing pretty well, which raises the question: how much can a founder keep, guilt-free? How much should be plowed right back into the business? It’s a great problem to have, but a problem nonetheless. Today, we discuss what you should think about when deciding how much to reinvest. Based on your business goals and structure, the ratio of money in and money out can change. We’ll explore the factors involved, and how to make the best call for you. Plus, we’ll discuss the best ways to reinvest (if that’s what you decide to do). Hopefully, this is a decision you’ll have to make in your own business, soon. Click Play at the top of the page! Show Links Company of One by Paul Jarvis The post MBA1825 Q&A Wednesday: Should I take a dividend or always reinvest in my business? appeared first on The $100 MBA .
Tue, July 06, 2021
MBA1824 Ecommerce Product Pricing 101
e-Commerce is different. The model is different. The math is different. So when it comes to figuring out your prices, you have to take what makes e-commerce special into account. Fortunately, Omar has some experience in that, having run a successful online clothing business. Today, he shares the insights he discovered. This is one of those “I wish I had known this when I started” episodes. From calculating overhead to understanding your market, e-commerce is a totally different animal from brick & mortar businesses or digital products. Learn what factors you need to consider when setting your prices, and the most surprising thing Omar learned about what people are willing to pay. Click Play at the top of the page! The post MBA1824 Ecommerce Product Pricing 101 appeared first on The $100 MBA .
Mon, July 05, 2021
MBA1823 Guest Teacher – Lisa Gralnek – How to Integrate Values for Business Growth and Transformation
Values: they’re not just for HR documents and mission statements. For your company to really be shaped by your values, you have to live them. And it’s not only a moral decision; values-driven decisions are great for business — as companies big and small are realizing. So how can you put values first? Today, special guest Lisa Gralnek is here with a detailed lesson on the impact of values, and why they need to be (much) more than an afterthought. Before launching her own values-based consultancy, Lisa helped major corporations integrate values into their own business models. By committing to honoring your values sincerely and consistently, you create brand loyalty, employee motivation, and ultimately profit. Hear how it’s done, from a specialist — Click Play at the top of the page! Show Links LVG & Co. The post MBA1823 Guest Teacher – Lisa Gralnek – How to Integrate Values for Business Growth and Transformation appeared first on The $100 MBA .
Fri, July 02, 2021
MBA1822 Is Wordpress Still The Best Option for Your Website? + Free Ride Friday
WordPress is king. Or is it? We are huge, serious WordPress loyalists. Our websites run on WordPress. Our host, Omar, basically built all of his businesses on WordPress. But what was true several years ago might not be true today. While WordPress is as awesome as ever, it’s not the only game in town. When it comes to website design and management, other options have come along. And some of them are better for certain types of businesses. As an entrepreneur, you have to do what works for you, your goals, and your talents. …and it might not be good ol’ WordPress. Today, we share what we love about WordPress, and what newer companies are doing differently. For some websites, a WordPress alternative may actually be the best move. Let’s discuss the details — Click Play at the top of the page! Show Links EasyCourse WordPress Shopify Ghost Oxygen Elementor Sunny Trochaniak NewPulse Labs Squarespace The post MBA1822 Is Wordpress Still The Best Option for Your Website? + Free Ride Friday appeared first on The $100 MBA .
Thu, July 01, 2021
MBA1821 Get Used to Getting Punched in the Face
Not literally, of course. It’s one of the most important lessons a life of entrepreneurship has taught us: resilience. Disappointments, failures, injustices, and a thousand other blows will come. It’s just the price of doing business. That’s not a bad thing. Today, Omar explains how he developed resilience, and why setbacks are something he treasures. We’ll discuss what “punches” to expect, how to cope with them, and even how to value them. A healthy attitude towards your setbacks might be one of the best tools you can develop as an entrepreneur. Ultimately, the ability to take a punch might be your best weapon! Click Play at the top of the page! The post MBA1821 Get Used to Getting Punched in the Face appeared first on The $100 MBA .
Wed, June 30, 2021
MBA1820 Q&A Wednesday: Is it better to promote within or make an outside hire?
It’s a decision most small businesses will have to make, eventually. Your small team is full of people you trust, who know your product and your customers. But are they qualified to lead? When it’s time to make important hires, should you look for the best you can find, or use the best you already have? There are pros and cons to both. It’s Q&A Wednesday, and we’re helping one listener who’s ready to make their first managerial hire. We’ll discuss the advantages and disadvantages of each approach, and share our own experience with the exact same decision. Get ready for a pivotal moment in your business’s growth. Click Play at the top of the page! The post MBA1820 Q&A Wednesday: Is it better to promote within or make an outside hire? appeared first on The $100 MBA .
Tue, June 29, 2021
MBA1819 The #1 Marketing Mistake Business Owners Make
There’s a single, simple mistake too many entrepreneurs make when it comes to their marketing. It might be killing your business. The good news? Avoiding it takes some time and effort, but it’s very, very doable. And it’s beyond worth the effort. We’ve seen countless people make this error. We used to make it ourselves. But once we stopped doing it, everything changed for the better. So what is it? You’ll have to tune in to find out. Today, we discuss what this mistake is, share our experience in making it (and stopping), and offer ways to get your marketing on track. See if you’re doing the one thing that’s holding so many businesses back. Click Play at the top of the page! Show Links Buffer Adespresso The post MBA1819 The #1 Marketing Mistake Business Owners Make appeared first on The $100 MBA .
Mon, June 28, 2021
MBA1818 Guest Teacher – Susan Drumm – How to Develop Your Leadership with the Enneagram
If you don’t understand your team, you can’t lead them. The Enneagram is an advanced system for leadership and team cohesion, using 9 personality types. By identifying everyone’s type — including yours — you can build a better, more mutually supportive team. …and it’s not too hard to apply. Today, CEO, advisor, and coach Susan Drumm is here to explain the Enneagram framework, and how you can use it. She’ll discuss why it’s the most effective system of its kind, and offer resources for you to learn more. Get a basic understanding of this powerful system, and see if it can help make you the best leader you can be. Click Play at the top of the page! Show Links EER Tools Enneagram Applied The post MBA1818 Guest Teacher – Susan Drumm – How to Develop Your Leadership with the Enneagram appeared first on The $100 MBA .
Fri, June 25, 2021
MBA1817 Do You Need To Offer Discounts? + Free Ride Friday
Is there any way out of offering discounts? It’s one of the oldest sales tricks in the books. At some point, almost every business decides that it’s worth losing a little revenue to gain some customers. But how do you ensure a good return on that investment? And is there a better way to bring in business? Today, we discuss when and where discounts work best — and worst. We’ll explore how to be more strategic about your discounts, and why (depending on the business) they’re not always the best option. It’s smart to question the accepted wisdom, especially when it might protect your profitability. Tune in, and take a hard look at the discount sales model. You might decide there alternatives that work better for you. Click Play at the top of the page! Show Links EasyCourse The post MBA1817 Do You Need To Offer Discounts? + Free Ride Friday appeared first on The $100 MBA .
Thu, June 24, 2021
MBA1816 What I Didn’t Know About My Customers
How do you know what your customers really want? Without regular, open conversations with clients, you could be missing something crucial. That’s what happened to us, as we found out during a recent round of user interviews for our software company, WebinarNinja. …and what we discovered wasn’t just important for our business alone. The simple fact that these interviews produced huge revelations should inspire all founders to hop on some calls! Tune in, and hear what was so important, yet had slipped under our radar. Then ask yourself: what don’t I know? Learn the value of customer interviews, how to execute them, and why a great entrepreneur makes time to really listen. Click Play at the top of the page! Show Links WebinarNinja Spoke The post MBA1816 What I Didn’t Know About My Customers appeared first on The $100 MBA .
Wed, June 23, 2021
MBA1815 Q&A Wednesday: How do I know If there is a market for my product?
Will it sell? It’s the first scary question entrepreneurs have to ask. Just because you think it’s a great idea doesn’t guarantee there’s a market for your product or service. So how can you find out? How can you get an accurate sense of whether your business will make it? It’s Q&A Wednesday, and we’re helping an aspiring entrepreneur figure out if anybody actually wants what they’re planning to sell. With a few low-budget tools and strategies, this episode will walk you through a few smart ways to test the waters. It’s always smartest to build the audience first, and then the product! Learn some fairly easy ways to find your customers in advance, so you can build your business with confidence. Click Play at the top of the page! Show Links Google Trends LeadPages SwipePages Adespresso The post MBA1815 Q&A Wednesday: How do I know If there is a market for my product? appeared first on The $100 MBA .
Tue, June 22, 2021
MBA1814 Should You Pay Monthly or Annually for Software?
No matter what kind of business you run, you’ll need software tools to maintain your online presence. The question is: what’s the best way to pay for them? You might be tempted to think that anytime you can afford to pay annually, you should. It saves money in the long run, right? But in our experience, some software is better paid for on a monthly basis — even when your budget allows otherwise. Today, we explain what kinds of software are best for each payment schedule, and why. With examples from our business and others, we’ll explore how to make the smartest decisions around various SaaS products for business. Take a more nuanced approach with your operating expenses, and stay leaner, longer. Click Play at the top of the page! The post MBA1814 Should You Pay Monthly or Annually for Software? appeared first on The $100 MBA .
Mon, June 21, 2021
MBA1813 Must Read: Profit First by Mike Michalowicz
What is “profit?” If you think you know, you might be looking at it all wrong. It sounds out there, but Profit First by Mike Michalowicz makes a compelling case for a totally new outlook on profit. And after reading it, we can’t see profit the same way ever again. Two applications for bodybuilding to install on your smartphone bharat serums 4 muscle exercises for how to get fat fast. In this Must-Read book review, we explain the radically different approach championed by Michalowicz, and why it can work for you. Tune in and hear why the typical way of understanding profit is limiting, even detrimental to the growth of your business. Learn what common modes of thinking are holding you back. Open your mind to a unique perspective — it just might alter the way you do business. Find out why this book is so different, and so highly recommended by entrepreneurs. Click Play at the top of the page! Show Links Profit First by Mike Michalowicz The post MBA1813 Must Read: Profit First by Mike Michalowicz appeared first on The $100 MBA .
Fri, June 18, 2021
MBA1812 How Much Money Do You Need To Quit Your Job? + Free Ride Friday
Can you really make it on your own? It’s the first (and maybe most important) question aspiring entrepreneurs ask. What do the numbers need to look like to (safely) leave the 9 to 5? How can you transition out of your job, with enough runway and cushion to have a real chance at success? Today, we do the math. Becoming an entrepreneur isn’t about taking a massive risk. It’s about mitigating risk! Even if you’re nowhere near financially ready to leave your job, there are things you can do right now to pave the way for your future business. Hear how our host, Omar, quit his well-established job as a teacher, and how you can get ready to make your big move. Click Play at the top of the page! Show Links EasyCourse The post MBA1812 How Much Money Do You Need To Quit Your Job? + Free Ride Friday appeared first on The $100 MBA .
Thu, June 17, 2021
MBA1811 How To Manage Rising Customer Acquisition Costs
Yes, you have to spend money to make money. But if you’re not careful, you’ll spend more than it’s worth. Staying lean and profitable is getting tougher. The cost of digital ads is rising steadily, as social media platforms take advantage of their unique position. But there are ways to get customers without draining your marketing budget! Today, we show you how. Using our own business as an example, we’ll explain how to nurture and convert leads with a few creative, lower-cost strategies. By getting the math right, you can set your business up for greater profit, sooner. Click Play at the top of the page! Show Links The Freemium Manifesto Adespresso Google Optimize The post MBA1811 How To Manage Rising Customer Acquisition Costs appeared first on The $100 MBA .
Wed, June 16, 2021
MBA1810 Q&A Wednesday: Am I spending too much on tools and software?
Take a close look at your bills. Are you really using everything you’re paying for? It’s Q&A Wednesday, and we’ve got a listener with a common worry: that money is being wasted on redundant or unnecessary software. Over time, the products (and the costs) can add up! Today, we clean house. That doesn’t necessarily mean canceling. Sometimes, the smartest move is to utilize a given software differently, so you get your money’s worth. You might be surprised how much value you have laying around! Get a handle on your monthly expenses, and get the most out of existing tools. Click Play at the top of the page! Show Links Retain Spoke Adespresso WordPress SendFox MailChimp InfusionSoft The post MBA1810 Q&A Wednesday: Am I spending too much on tools and software? appeared first on The $100 MBA .
Tue, June 15, 2021
MBA1809 5 Tips To Prepare To Step Away For a Break
Vacations are investments. And you should never waste an investment. Taking time off to recharge and reset your creative energy is absolutely essential. But too often, entrepreneurs can’t leave work behind long enough to truly recuperate. Today, we fix that. With our 5 tips, you can take an active approach to your vacation planning. By doing so, you can make sure that when you relax, you relax. No checking in, no worrying, no stressing! You’ll simply trust your team, and know that you’ll only hear from work if it’s (genuinely) necessary. Head off burnout, and make sure that the time and money you invest in time off pays off. Click Play at the top of the page! Show Links Buffer The post MBA1809 5 Tips To Prepare To Step Away For a Break appeared first on The $100 MBA .
Mon, June 14, 2021
MBA1808 Guest Teacher – Mike Morse – How to Take Your Business From Unpredictable to Wildly Profitable
It’s time to run your business, rather than letting business run you. Mike Morse is an attorney, consultant, and best-selling author. At one point, the unpredictability of business (and life) caused his dreams to go up in flames — literally. But from the ashes of tragedy rose a fresh, smarter approach to entrepreneurship. Today, Mike is here to share some of that approach. After a destructive experience opened the door to a different outlook, Mike developed a system for creating stability, reliable growth, and exponential profit. He eliminated all but the most essential and enjoyable work, and made his company fireproof. Tune in as Mike offers a few specific ways you can fireproof your own business, with a strategic, systematic plan for multiplying your success. Click Play at the top of the page! Show Links Fireproof by Mike Morse Fireproof Performance Personal Injury Lawyers The post MBA1808 Guest Teacher – Mike Morse – How to Take Your Business From Unpredictable to Wildly Profitable appeared first on The $100 MBA .
Fri, June 11, 2021
MBA1807 Do You Need A Personal Assistant? + Free Ride Friday
Should you get someone to help you with…life? We always recommend executive assistants for your business. But what about the personal kind? Can having someone take the pressure off your day-to-day life create enough breathing room to help you succeed in business? Is a personal assistant worth it? Or is it just an indulgence? Today, we discuss a few people’s experience with getting basic life help (including our own). We explore the potential impact, cost/benefit ratio, and the place where your personal and business lives can intersect to support each other. A personal assistant just might be right for you! One way to find out — Click Play at the top of the page! The post MBA1807 Do You Need A Personal Assistant? + Free Ride Friday appeared first on The $100 MBA .
Thu, June 10, 2021
MBA1806 3 Habits That Will Change Your Business and Life
We all know the power of habits. But which habits are most important? Which ones have the biggest impact on your overall life and business? We believe it’s these 3. Today, Omar names the 3 habits that are definitely, unquestionably worth the effort to develop. They’re the habits he credits with giving him health, success, and the grounding to pursue a fuller personal and professional life. Can these habits do the same for you? Some might surprise you; some you can guess. Some might change your life and business for the better — or not. But hearing the habits that worked for one person can help you figure out what’s most important for your own development. Tune in, and find out what daily rituals lay the foundation for success — in Omar’s case, anyway. Click Play at the top of the page! Show Links The Miracle Morning by Hal Elrod The post MBA1806 3 Habits That Will Change Your Business and Life appeared first on The $100 MBA .
Wed, June 09, 2021
MBA1805 Q&A Wednesday: Am I growing too slow?
How much “growth” makes your company a success? The truth is that the answer is different for every business. Depending on goals, funding, and a host of other variables, growth can mean everything — or very little. It’s Q&A Wednesday, and we’re helping one listener figure out where to set the bar. This listener started a small software business a few years ago, but they’re not sure if it’s progressing fast enough. But before we can answer that question, we have to establish a baseline. In this episode, we discuss how. Get a handle on the metrics that matter, and how to create a balanced approach to your definition of success. Click Play at the top of the page! Show Links Baremetrics Profitwell The post MBA1805 Q&A Wednesday: Am I growing too slow? appeared first on The $100 MBA .
Mon, June 07, 2021
MBA1804 How to Wow Your Customers With Little Things
When it comes to delighting customers (and making sure they remain customers), a little can go a long way! Tiny gestures can have a huge impact on retention, churn, and word of mouth for your business. In this episode, we explore some of the best pound-for-pound investments you can make in customer relations. The gestures are small, but the ROI adds up! New and smaller companies can afford personal touches that don’t really scale well. For independent businesses, it’s a huge advantage. With examples from multiple industries, you’ll see what we mean. Tune in, and learn how to make your brand memorable. Click Play at the top of the page! Show Links Anything You Want by Derek Sivers The post MBA1804 How to Wow Your Customers With Little Things appeared first on The $100 MBA .
Mon, June 07, 2021
MBA1803 Must Read: Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne
Stop “competing,” at least in the old-fashioned sense. That’s the main message of this incredible book. Blue Ocean Strategy is a deep dive into a whole new marketing philosophy that will completely change the way you look at business. Or at least, it changed the way we look at business. This fascinating book by W. Chan Kim and Renee A. Mauborgne upended our entrepreneurial mindset. In this Must-Read book review episode, we share its most powerful takeaways. With examples from various businesses (and our own), we’ll unpack this drastically different way of looking at competition. Stop trying to beat others at their game, and discover yours. Click Play at the top of the page! Show Links Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne The post MBA1803 Must Read: Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne appeared first on The $100 MBA .
Fri, June 04, 2021
MBA1802 How to Motivate Your Remote Team + Free Ride Friday
Some of us have had a remote team since ever. Some of us had to go remote when COVID struck. And some of us are gonna stay remote, even after the virus is in our rearview. So how do you make remote work work, in the long term? Today, we explain how to make sure your homebound employees are on the ball, all the time. It’s not about intimidation or keeping a digital eye on them. It’s about making sure they feel equally valued and challenged. Specifically, we have 3 strategies you can implement right now. Running a global remote team since our founding put us in a good position to offer some advice. Hear how we keep our team fired up, no matter where they are. Click Play at the top of the page! Show Links EasyCourse The post MBA1802 How to Motivate Your Remote Team + Free Ride Friday appeared first on The $100 MBA .
Thu, June 03, 2021
MBA1801 Is Your Product Unique Enough?
Nothing’s really original. But that doesn’t mean your product can’t be unique. In fact, it kinda has to be. Today, we explain how to stand out from the competition, by narrowing your focus to being different in just one way. Whatever your product is, it’s ok if it’s not to be the only one on the market. But it has to be better than anything else at something. Just one thing. Learn how to find the one thing your product does like no other. There’s a whole Internet full of competitors out there, so define your unique selling proposition with an emphasis on “unique.” Click Play at the top of the page! Show Links The Brain Audit by Sean D’Souza The post MBA1801 Is Your Product Unique Enough? appeared first on The $100 MBA .
Wed, June 02, 2021
MBA1800 Q&A Wednesday: Do I need a website if I don’t have a product yet?
Does every business need a website? Spoiler alert: YES. It’s Q&A Wednesday, and we’re helping one listener decide whether to take their business from social media to their own corner of the Internet. While this entrepreneur is making a few bucks selling on social, it’s time to move on. The good news? Creating a business website has never been easier. In this listener’s case, it’s time to build an e-commerce site. We’ll discuss why it’s the right move, how to do it, and what tools and resources are best. Social media is a great place to start a business. That said, it’s a terrible place to run one! Learn why you need a website, and the easiest ways to create one. Click Play at the top of the page! Show Links Shopify SquareSpace Google Domains Start Your First Online Business (Audio Course) The post MBA1800 Q&A Wednesday: Do I need a website if I don’t have a product yet? appeared first on The $100 MBA .
Tue, June 01, 2021
MBA1799 Let’s Talk About Diversity and Your Business
Put aside the politics. Let’s talk business. Ensuring diversity isn’t just a moral imperative or an obligation to society. It’s a smart move that a true entrepreneur sees the financial value of. It’s an investment in your company’s long-term future. It’s a strategy! Today, we discuss how diversity improves your bottom line. By avoiding a monoculture, you create a business that can engage more people. By inviting different perspectives, you find ways to win that conformist companies can’t even see. Learn how to embrace diversity, and use it to your business’s advantage. Click Play at the top of the page! The post MBA1799 Let’s Talk About Diversity and Your Business appeared first on The $100 MBA .
Mon, May 31, 2021
MBA1798 Guest Teacher – Vince Perri – How To Prepare For A Natural Disaster To Your Office
As COVID taught us, you have to expect the (completely) unexpected. That includes all kinds of disasters, including the natural kind. Today, public adjuster Vince Perri is here to explain exactly how to prepare for the worst. Floods, tornadoes, earthquakes, hurricanes and more don’t schedule themselves into your calendar. You have to take action now, before they happen. Fortunately, the guy who gets insurance companies to rebuild businesses hurt by disaster knows a thing or two about that. If you have a brick & mortar business, an office or retail space, or even a home office, this is information you need. By taking a few steps in advance, you can recover from a natural disaster easier, faster, and more completely. Put your business in a position to weather the storm. Click Play at the top of the page! Show Links Commercial Claims Advocate Commercial Claims Advocate on YouTube The post MBA1798 Guest Teacher – Vince Perri – How To Prepare For A Natural Disaster To Your Office appeared first on The $100 MBA .
Fri, May 28, 2021
MBA1797 How to Build an Audience P2 + Free Ride Friday
What are you feeding your audience? It’s Part 2 of our series on building a (strong) audience, a lesson in putting together the most important asset a business can have. In this episode, we focus on the milkshake that brings all the boys to the yard: your content. Specifically, we discuss the 3 most powerful mediums you can use to reach your audience. With specific advice and examples from our experience, we’ll explain how to find the platform for you, and get the most out of it. By focusing on a long-term, consistent strategy of content production, you won’t just “get your name out there.” You’ll create potential lifetime customers. Hear how it’s done — Click Play at the top of the page! Show Links EasyCourse WebinarNinja Blog The post MBA1797 How to Build an Audience P2 + Free Ride Friday appeared first on The $100 MBA .
Thu, May 27, 2021
MBA1796 How to Build an Audience P1
Nothing is more important than your audience. It’s your Number One business asset. Your product can change; your entire business can change. But if you have a strong audience, they’ll follow you from venture to venture, even through ups and downs. So how do you build one? Today, we kick off a 2-part series on cultivating your audience — emphasis on “your.” While it might be tempting to go for the biggest audience, you don’t want broad appeal. You want to hone in on the people who’ll stick with you for the long term. Learn how, and start building the one thing that will always make your business possible. Click Play at the top of the page! Show Links 1,000 True Fans (Kevin Kinkead) The post MBA1796 How to Build an Audience P1 appeared first on The $100 MBA .
Wed, May 26, 2021
MBA1795 Q&A Wednesday: How Do I Manage Inventory For My Small E-Commerce Store?
How much can you sell out of your garage? Quite a bit, turns out. Even better, you can move on to bigger (but surprisingly affordable) warehousing sooner than you might think. It’s Q&A Wednesday, and we’re helping one listener learn how to handle e-commerce inventory management — from scratch. When you sell physical products, it gets harder to keep track of what you have to ship out as the business grows. Scalability becomes a question mark. But with a little strategy (and one app we really love), you can make it much easier. Tune in as Omar shares his own experience in the industry, and catch a lesson in some of the most important basics of e-commerce. Click Play at the top of the page! Show Links Shopify ShipBob The post MBA1795 Q&A Wednesday: How Do I Manage Inventory For My Small E-Commerce Store? appeared first on The $100 MBA .
Tue, May 25, 2021
MBA1794 Is Passive Income a Real Thing?
Make money while laying on the beach! Or…not. Roughly 17 billion entrepreneurs, coaches, and influencers promise “passive” income. You know, the “set it and forget” kind where you build an asset, then sit back and watch the money roll in. Forever. If that sounds like horse puckey, it is. In this episode, we explore what “passive” income really means, and how to realistically generate the most profit with less daily effort. We’ll bust myths, and discuss what it really takes to keep a revenue stream healthy, year after year. The good news? You can work smarter instead of harder. You just have to set realistic expectations. Click Play at the top of the page! The post MBA1794 Is Passive Income a Real Thing? appeared first on The $100 MBA .
Mon, May 24, 2021
MBA1793 Guest Teacher – Justin Gordon – How to Build an Effective and Efficient Content Marketing Flywheel
You’ve heard of the marketing “funnel.” Now, welcome to the flywheel. Content marketing works — but only if you know how to leverage content effectively. One of the best ways to do so (that people often don’t realize) is to leverage it more than once. Justin Gordon of the Just Go Grind Podcast is here to explain how it’s done. In today’s special guest lesson, Justin explains the flywheel concept and how to use it. With specific examples and actionable steps, Justin will show you how to generate more leads with less content — flywheel-style. Tune in, and get more from your blog, podcast, or other marketing assets. Click Play at the top of the page! Show Links Just Go Grind Just Go Grind Newsletter Buffer Meet Edgar repurpose.io The post MBA1793 Guest Teacher – Justin Gordon – How to Build an Effective and Efficient Content Marketing Flywheel appeared first on The $100 MBA .
Fri, May 21, 2021
MBA1792 Why You Don’t Need To Love What You Do + Free Ride Friday
“Do what you love and you’ll never work a day.” True — but you also won’t make very much. Following “passion” and doing only what your heart desires is a luxury, not a business plan. Most of us need to make a living, and that means doing things you would never do if it weren’t profitable. Getting comfortable with this fact is crucial to your success. Today, we destroy the myth of “doing what you love.” You can be challenged, fulfilled, and happy doing plain-old business. You can live a life of joy that also involves pain-in-the-butt chores and tedious tasks. You can love your business enough for it to be worth the hustle. But hustle you must. Let’s reframe our view of entrepreneurship. Click Play at the top of the page! Show Links EasyCourse The post MBA1792 Why You Don’t Need To Love What You Do + Free Ride Friday appeared first on The $100 MBA .
Thu, May 20, 2021
MBA1791 Creating a Business To Be Sold One Day
Let’s call it the business-flipping model. Some entrepreneurs search for the one business they can devote a whole career to. Some seek a way to monetize a passion or interest. But others are in the business of building businesses — and selling them off. Creating businesses for sale is a great way to make a living or fund other ventures. But it requires a different approach. If you plan to cash out in just a few years, you have to put certain elements in place from Day One. Today, we discuss how to modify a business-building strategy to make the company more sellable, sooner. Business-flipping is a great way to explore different industries, or simply enjoy the craft of entrepreneurship. It can even be a great way to fund your “real” business, the one you’ll stick with for a lifetime. Learn how it’s done. Click Play at the top of the page! Show Links Empire Flippers The post MBA1791 Creating a Business To Be Sold One Day appeared first on The $100 MBA .
Wed, May 19, 2021
MBA1790 Q&A Wednesday: How do I get my first customer?
This one’s for the noobs. Let’s start at Square One: your very first customer. It’s the first big hump for new entrepreneurs, the line you cross to become an actual independent business person. So how do you get there? What’s the best route from zero to one? Hint: it’s not advertising. It’s Q&A Wednesday, and we’re helping one listener make their very first sale. We’ll share a few strategies that can help even a completely unknown brand find its footing and create momentum. No list, no leads, no problem! Every business starts from scratch. Find out how to get the ball rolling — Click Play at the top of the page! Show Links MBA1741 The Perfect First Business The post MBA1790 Q&A Wednesday: How do I get my first customer? appeared first on The $100 MBA .
Tue, May 18, 2021
MBA1789 How To Make Any Goal Easier To Achieve
Lose weight. Read more. Play the violin. Build your own business. There’s a single, universal trick for achieving most goals. It’s the secret to accomplishing whatever you want, in any area of life. From personal to professional goals, there’s one thing you can always do to increase your chances of success — by a lot. This isn’t a magical solution. In fact, it’s not really a “secret” at all. There’s no incantations or “manifesting” involved. It’s just a simple technique that most people don’t consider. It’s one of those solutions that’s easy to miss, but makes perfect sense when you try it. Have we teased it enough yet? Tune in and hear about this essential hack. Sometimes the best, most obvious solutions are the ones we never think of. Click Play at the top of the page! The post MBA1789 How To Make Any Goal Easier To Achieve appeared first on The $100 MBA .
Mon, May 17, 2021
MBA1788 Guest Teacher – Michael Redman – How to Leverage the Power of a Super Niche
You’ve probably heard you should “niche down.” Well, today’s special guest wants you to niche down even further! Author, speaker, and consultant Michael Redman is here to introduce us to the “super niche.” It’s a market so small and specified that — counterintuitively — it’s worth its weight in gold. So how do you find yours? Join Michael as he explains how to identify and serve a niche-within-a-niche market. With low (or no) competition, ultra-niche services can be incredibly valuable to the people who need them. It’s all about taking the time to figure out who isn’t being served, and becoming their hero. Whether you say “neesh” or “nich,” there’s an opportunity out there no one else is taking. Why not you? Click Play at the top of the page! Show Links Half a bubble out Fulfilled by Kathryn and Michael Redman The post MBA1788 Guest Teacher – Michael Redman – How to Leverage the Power of a Super Niche appeared first on The $100 MBA .
Fri, May 14, 2021
MBA1787 Networking for Introverts + Free Ride Friday
Introverts have to network too. Fortunately, there are plenty of introvert-friendly ways to do it! Even if you’re not a showperson, even if the thought of “networking” makes you cringe, there is a way to make connections. Best of all? You don’t have to wander *too* far out of your comfort zone. Today, we share a few ways to network that don’t feel forced, fake, or otherwise unnatural. Introversion doesn’t have to hold you back socially or professionally. You simply have to work with what you’ve got — and what you’ve got is more than adequate. Click Play at the top of the page! Show Links EasyCourse The post MBA1787 Networking for Introverts + Free Ride Friday appeared first on The $100 MBA .
Thu, May 13, 2021
MBA1786 3 Tips That Will Massively Improve Your Sales Webinars
Webinars can be the best sales asset in your business. But if they’re not working, it’s time to tweak your ‘nique! As the co-founder of WebinarNinja, Omar has hosted hundreds of webinars. He’s attended hundreds more. Over the years, he’s learned what works, what doesn’t, and how to optimize your presentation for results. Today, he shares the 3 most important things to get right. By nailing these 3 key aspects, you can create conversion rates that fuel strong, steady growth for your business. With a little understanding of what your audience responds to, you can take full advantage of the unique power webinars have. Show people who you are and what your brand is about. Make connections, and make sales. Click Play at the top of the page! Show Links WebinarNinja The post MBA1786 3 Tips That Will Massively Improve Your Sales Webinars appeared first on The $100 MBA .
Wed, May 12, 2021
MBA1785 How To Build a Software That Scales – Brought To You by Dell
Starting a SaaS business? Plan for success. Decisions you make early on can limit or expand your company’s potential. To give your software the best chance at the biggest market share, you have to create the space to grow! Today, we explain how. When we started our own software business, we did a few things right from Day One. We also did a few things really, really wrong (and paid the price later). If you’re getting ready to launch, let our experience be your guide! In this episode, we share the highs and lows we experienced in the early days of our company, WebinarNinja. We’ll recommend the best tools, and share 3 specific tactics that are super-crucial in your company’s infancy. Today’s lesson is part of Dell Technologies’ Small Business Podference, a specially curated collection of the best advice for entrepreneurs. Be sure to check out the other entries at delltechnologiespodference.com Start small to go big — Click Play at the top of the page! Show Links Dell Technologies Small Business Podference The post MBA1785 How To Build a Software That Scales – Brought To You by Dell appeared first on The $100 MBA .
Tue, May 11, 2021
MBA1784 Guest Teacher – Jon Levy – How to Quickly Earn Trust
The best way to be an influencer? Earn the trust of the influential. Making a good name for yourself starts with trust. But too many people (and brands) try to earn trust in ways that are superficial, or too focused on demonstrating their value. Today’s guest teacher, Jon Levy, believes there’s a better way. It’s less about proving yourself, and more about making meaningful connections. And surprisingly, what others can do for you is just as important as what you can do for them. It’s all part of the real psychology of trust. Jon Levy is a behavioral scientist, speaker, and author of The 2 AM Principle and You’re Invited. With an analytical, but boundless approach, Jon helps people radically redefine the possible. Tune in, and learn what it really takes to make deep connections, earn trust, and become influential. Click Play at the top of the page! Show Links Influencers You’re Invited by Jon Levy The post MBA1784 Guest Teacher – Jon Levy – How to Quickly Earn Trust appeared first on The $100 MBA .
Mon, May 10, 2021
MBA1783 Q&A Monday: Does Online Event Sponsorship Work?
Has your company been asked to sponsor an online event? Once your business has a certain reach, online event planners will notice. They’ll come to you with offers to sponsor an online conference, seminar, or other event — and promise serious brand exposure for you. Is it really a good investment? It’s Q&A Wednesday Monday, and we’re talking to a listener who’s considering it. Our companies have sponsored multiple events, both online and in-person, so we know how promising it can seem. We also know what makes it truly worth your money. We’ll discuss what makes a worthwhile sponsorship package, what to expect, and what to insist on. If you play your cards right, sponsoring an online event can be a huge opportunity. Learn how to make the most of that opportunity — Click Play at the top of the page! The post MBA1783 Q&A Monday: Does Online Event Sponsorship Work? appeared first on The $100 MBA .
Fri, May 07, 2021
MBA1782 How To Change Direction & Get Big Results + Free Ride Friday
No matter how well your small business grows, it will stop. Not permanently, but definitely. You could be growing steadily for years before it happens, but it will happen. It’s happened to us. It happens to everyone! For whatever reason, the needles just stop moving, and nothing you try seems to work. But there’s always a way forward. Today, we explore what to do when your business is just stuck. When the usual fixes don’t get you out of a slump, it’s time to consider more drastic measures. These are the scary things, the things it takes courage to try. But you’ve got courage — you’re an entrepreneur! These aren’t minor adjustments. They’re bold course corrections, made necessary by the reality of business. There are always ups and downs; you’ve just gotta ride the waves. Click Play at the top of the page! Show Links EasyCourse The post MBA1782 How To Change Direction & Get Big Results + Free Ride Friday appeared first on The $100 MBA .
Thu, May 06, 2021
MBA1781 Should You Outsource Customer Support
As your business scales, you’ll need more customer support. There are companies out there that can handle it for you. Easy, right? Just pay a fee, and let someone else answer questions, troubleshoot, and otherwise deal with your customers for you. But is it a good idea? By outsourcing support, do you give up something besides the workload? We approach this issue a little differently in our company. Today, we discuss the up-and-downsides of farming out your support. We’ll explain why some companies need to do this, what they get out of it, and what they lose. We’ll also share our own approach to support, and why it’s been so crucial to the success of our business. Listen in, and decide what’s best for you. Click play at the top of the page! Show Links Intercom Zendesk The post MBA1781 Should You Outsource Customer Support appeared first on The $100 MBA .
Wed, May 05, 2021
MBA1780 Q&A Wednesday: I hate working from home. Any tips?
Are you tired of working from home? It’s not just you. While it seemed great at first (and there are lots of upsides), it can get old. That’s even more true if you don’t actively design a WFH lifestyle that maintains clear boundaries. It’s Q&A Wednesday, and we’re helping one listener cope with the distractions. It’s all there: your TV, your couch, your bed, and the rest. For many, productivity is dropping fast. How do you stay on task? More importantly, how do you keep work from invading your home life? We’ve been remote since before COVID. In our years on the job, we’ve learned from experience exactly how to get business handled, and still be able to turn off “work mode” at day’s end. Learn how it’s done, because even after COVID, remote work isn’t going anywhere. Click play at the top of the page! Show Links How to Work From Home Without Losing Your Sh*t Newsfeed Eradicator Deep Work by Cal Newport The post MBA1780 Q&A Wednesday: I hate working from home. Any tips? appeared first on The $100 MBA .
Tue, May 04, 2021
MBA1779 How to Validate Your Next Idea
Is your business idea…any good? If the answer is “no,” you don’t want to find out the hard way! That’s why validation is one of the most important steps you can take before investing too much into a product or service. A business isn’t just a hobby or a passion. It has to be profitable to be sustainable. Today, we explain how to do just enough market research pre-launch to make your next idea a safer bet. You can do this efficiently, effectively, and at a modest cost. The intel is worth it! Figure out which ideas stand out with the highest probability of success. You can apply this formula to entire businesses, products, or even just updates. Click play at the top of the page! The post MBA1779 How to Validate Your Next Idea appeared first on The $100 MBA .
Mon, May 03, 2021
MBA1778 Guest Interview – Michelle Brownstein – Financial Tips for Every Entrepreneur To Action Right Now
Let’s get your financial house in order! Today’s episode is a very special one. Omar sat down for a chat with Michelle Brownstein, a Certified Financial Planner from Personal Capital . Together, Omar and Michelle discuss the big financial questions every entrepreneur needs to answer: How do you prepare for financial downturns and personal emergencies? How do you set yourself up for retirement? What about taxes? …and more! This is a crash course in personal financial management for entrepreneurs. Too many entrepreneurs devote all their time and energy to their passion, their product, their service. But we all need to make the time for creating and executing our financial strategy. Whether you want to corner the market, retire young, or simply earn a living, it’s all about smart financial planning. Tune in, learn these crucial lessons, and start to look at your big financial picture. Click play at the top of the page! Show Links Personal Capital This communication is sponsored and all data are for informational purposes only. You should not rely on this information as the primary basis of your investment, financial, or tax planning decisions. You should consult your legal or tax professional regarding your specific situation. Advisory services are offered for a fee by Personal Capital Advisors Corporation (“PCAC”), a registered investment adviser with the Securities and Exchange Commission. Registration does not imply a certain level of skill or training. Investing involves risk. Past performance is not indicative of future returns. You may lose money. PCAC is a wholly owned subsidiary of Personal Capital Corporation (“PCC”), an Empower company. PCC is a wholly owned subsidiary of Empower Holdings, LLC. © 2021 Personal Capital Corporation. All rights reserved. The post MBA1778 Guest Interview – Michelle Brownstein – Financial Tips for Every Entrepreneur To Action Right Now appeared first on The $100 MBA .
Fri, April 30, 2021
[Bonus Episode] From The Side Hustle Show: My $550k Side Hustle: An Online Business from Idea to Exit
How far can a side hustle take you? Pretty far, apparently. Nick Loper started building a business on the side, ultimately earning $550,000 in total revenue. That number includes the sale of the business, once it became valuable enough. How did he do it? Today, we take a break from our usual programming to bring you an extended interview with Nick Loper on The Side Hustle Show . He’ll tell the incredible story of how he created and grew his half-million-dollar side business, and why he chose to sell it. Talk about inspiring! The Side Hustle Show offers stories, advice, and guidance for part-time entrepreneurs. Whether you’re just bringing in extra income, or plotting your escape from the 9 to 5, it’s a valuable source of (actionable) information. Tune in as Loper gives you the details on what it took to succeed, from conception to buyout. Use his and other stories on The Side Hustle Show to create your own blueprint for success — while holding down your day job. Click Play at the top of the page! Show Links My $550k Side Hustle: An Online Business from Idea to Exit The Side Hustle Show with Nick Loper How to Start A Side Hustle Blog (Video Course) Do You Even Blog? The post [Bonus Episode] From The Side Hustle Show: My $550k Side Hustle: An Online Business from Idea to Exit appeared first on The $100 MBA .
Fri, April 30, 2021
MBA1777 Why Low-Priced Products Are the Best Lead Generators + Free Ride Friday
It’s the sale before the sale. When most of us think lead generation, we think freebies. Marketing content, free trials, free plans, etc. But what if that’s not the best way to create customers? What if making people pay their way into your funnel works out better? It just might. Today, we explain how getting someone to reach into their pocket is an excellent way to qualify them as a lead. Granted, freebies generate more leads —but starter products generate better leads! We’ll discuss how to implement this strategy, and offer a few examples of initial low-cost products that work. Bring in the leads with the most potential — Click play at the top of the page! Show Links EasyCourse The post MBA1777 Why Low-Priced Products Are the Best Lead Generators + Free Ride Friday appeared first on The $100 MBA .
Thu, April 29, 2021
MBA1776 Upgrade Your Blog To a Money Making Machine
Your blog isn’t only for marketing. Or it doesn’t have to be, anyway. For a little supplemental income, you can convert your blog into a revenue-generator. It doesn’t take a ton of time or resources, and it won’t affect your marketing. But it works! Today, we share a few ways to pull this off. With some relatively simple options, you can earn more money from the traffic you’re already getting. Boost revenue and make faster progress in your business – without disrupting your long-term branding. It’s easier than you think! Hear the different ways to do this, and see if any work for you. Click play at the top of the page! Show Links MoneyLab $100 MBA Resources How to Get (Good) Clients to Coach Online The post MBA1776 Upgrade Your Blog To a Money Making Machine appeared first on The $100 MBA .
Wed, April 28, 2021
MBA1775 Q&A Wednesday: I have many courses but none of them sell. Help!
What makes people buy knowledge? A course or other training-based product is different. It’s not like selling a T-shirt or car. To sell guidance, you need a reliable system for finding the people who need it, and earning their trust. It’s Q&A Wednesday, and we’re helping one listener do just that. This listener has multiple courses available through their website. Unfortunately, none of them are taking off. Today, we share a marketing and conversion formula based on a simple sales rule that too many “infoprenuers” forget. Hear our simplified marketing & sales plan, and see if it brings more clients to your next course. Click play at the top of the page! Show Links WebinarNinja The post MBA1775 Q&A Wednesday: I have many courses but none of them sell. Help! appeared first on The $100 MBA .
Tue, April 27, 2021
MBA1774 Why Money Will Solve Your Problems & How to Get It
Money is everything. It’s not superficial to admit this. If you don’t have enough money, you can’t even start to work on fixing other problems. And one way or another, all your problems cost money to fix. This is reality, not materialism. That includes the most un-material things: health, emotional and mental well-being, and spirituality. It all takes money. So how can you ensure you have enough, but also have a healthy relationship with money? Today, we explain why and how to prioritize money in your life without feeling greedy. Learn how to look after your financial health, so you can create the right conditions for all your other “healths.” Click play at the top of the page! The post MBA1774 Why Money Will Solve Your Problems & How to Get It appeared first on The $100 MBA .
Mon, April 26, 2021
MBA1773 Guest Teacher – Michael Solomon – How To Optimize Yourself & Team
Are you your best? Is your team their best? We understand: “Best” can be tough to define. Fortunately, we’ve got an expert in personal improvement and optimization: Michael Solomon. He’s here with a lesson on how to reach your highest potential — and get your team there, too. Hint: it’s all about quality feedback. As Solomon explains, everyone needs reliable, honest feedback to reach peak performance. Rather than groping blindly for what “feels like” better, making smart investments of time and money creates the best results. Learn how to be a better mentor, ment-ee, and overall leader. Click play at the top of the page! Show Links Game Changer by Michael Solomon and Rishon Blumberg Email Michael Solomon 10X Management The post MBA1773 Guest Teacher – Michael Solomon – How To Optimize Yourself & Team appeared first on The $100 MBA .
Fri, April 23, 2021
MBA1772 How Much Time Off Should You Give Your Team? + Free Ride Friday
Let’s be clear: time off is an investment in your team. When people don’t have enough downtime, their work reaches a point of diminishing returns. But how do you know what’s “enough?” And how can you track and manage off-time for the whole team? We have some experience with this. With a remote team of dozens spread across four continents, we know how tricky it can be. You have to let your people rest, but you have to keep the machinery running. It’s not always easy. Today, we share our system for determining and delivering fair R&R for everyone. It’s worth getting right, to get the most out of your team. Click play at the top of the page! Show Links EasyCourse The post MBA1772 How Much Time Off Should You Give Your Team? + Free Ride Friday appeared first on The $100 MBA .
Thu, April 22, 2021
MBA1771 3 Automated Ways To Get Customer Feedback
You need feedback. It’s the only way to measure customer satisfaction and improve your product. If you’re not asking how you’re doing, you can expect trouble down the road. But it takes so much time…. It doesn’t have to! Today, we share a few ways you can gather the data you need without sucking up too many hours. With the right systems in place, you can keep fresh, valuable feedback coming in every month. You can let this feedback inform your product development and support. And you should! When you tap into what customers want, you can always find a way to win. Click play at the top of the page! The post MBA1771 3 Automated Ways To Get Customer Feedback appeared first on The $100 MBA .
Wed, April 21, 2021
MBA1770 Q&A Wednesday: Should I start my software company without a co-founder?
Can non-tech people run successful tech startups? It’s a common question. As co-founder of a SaaS business, our host Omar is a pretty good example of what non-techies can do in the software game. But he’s not doing it alone, of course. It’s Q&A Wednesday, and we’re helping one listener who’s got the basics in place. There’s a software product, a solid group of beta testers, and experience in business. But he’s just not sure if he can scale without an expert co-founder. Tune in as we discuss the ups and downs of running a software company with only average engineering chops. We’ll explain why it can work, what can go wrong, and what you’ll need. Learn from our experience with this exact question. Click play at the top of the page! The post MBA1770 Q&A Wednesday: Should I start my software company without a co-founder? appeared first on The $100 MBA .
Tue, April 20, 2021
MBA1769 Will In-Person Events Still Be Viable in 2021 and Beyond?
Do we need to rethink in-person events? Will marketing and networking move permanently online? While COVID is increasingly closer to under control, it’s not quite over. Vaccines are out, but everything is still far from “normal.” Will people ever feel safe enough to gather again? Can we do so responsibly? Today, we discuss what live events might look like going forward. If you’re making plans to meet real people in real life to advance your business, tune in. Things may look a little different for a long time to come — but that’s not always a bad thing. Let’s look ahead. Click play at the top of the page! The post MBA1769 Will In-Person Events Still Be Viable in 2021 and Beyond? appeared first on The $100 MBA .
Mon, April 19, 2021
MBA1768 Guest Teacher – Laurie Gerber – How to Build Personal Integrity
Trouble following through? Laurie Gerber believes that success in business, life, and relationships has a common factor: personal integrity. It’s what allows you to show up for yourself, to hit the goals you set. To keep your promises to…you! From there, you can be just as reliable for others. Today, Gerber shares what makes us accountable to ourselves. By focusing on this specific version of integrity, you can unleash your true potential. It’s not just about winning, but about greater happiness and satisfaction. Learn how to be truly true to you. Click play at the top of the page! Show Links Handel Group Life Coaching Inner U Life use code $100MBA75 Current Reality Quiz The post MBA1768 Guest Teacher – Laurie Gerber – How to Build Personal Integrity appeared first on The $100 MBA .
Fri, April 16, 2021
MBA1767 Should You Run Multiple Businesses at The Same Time + Free Ride Friday
Why stop at just one business? We run two: The $100 MBA , and our software company, WebinarNinja. In our experience, that comes with some ups and downs. Naturally, it takes more time and resources to run more than one operation. But multiple businesses can support each other! The key is to define your goals. Today, we discuss what to do with all that entrepreneurial energy. By picking and choosing projects and experiments that work in conjunction with existing businesses, it can be well worth the effort. Of course, you also need the right help. Hear our story, and learn what it takes to create a multi-business ecosystem. Click play at the top of the page! Show Links EasyCourse The post MBA1767 Should You Run Multiple Businesses at The Same Time + Free Ride Friday appeared first on The $100 MBA .
Thu, April 15, 2021
MBA1766 3 Low Cost Ways to Improve Your Team
Let’s keep the “lean” in your lean startup. One of the best ways to grow your business is to get the most out of every team member. But you don’t do it by demanding harder work; you do it by empowering employees to do their best work. And it doesn’t have to cost much. Today, we’ll share the most low-cost, high-impact ways we’ve helped our team members up their game. With a few smart moves, you can make a relatively small investment in your team with a huge return. It won’t just benefit your business — your employees will feel more valued, skilled, and supported. Click play at the top of the page! The post MBA1766 3 Low Cost Ways to Improve Your Team appeared first on The $100 MBA .
Wed, April 14, 2021
MBA1765 Q&A Wednesday: I need to make some layoffs. Any advice?
No one likes losing team members. Sometimes it’s the only way to save the business. But before you let the ax fall, consider a few alternatives. That way, if you have to let someone go, you’ll both know it was truly the last resort. It’s Q&A Wednesday, and we’re helping one listener do just that. Many businesses were hit hard in the last year. The good news is that if your troubles are temporary, your layoffs might be, too. Join us as we discuss the options, and how to handle the worst case in a way that doesn’t leave hard feelings. Tough times: they’re part of entrepreneurship. But you can handle them, and so can your team. Click play at the top of the page! The post MBA1765 Q&A Wednesday: I need to make some layoffs. Any advice? appeared first on The $100 MBA .
Tue, April 13, 2021
MBA1764 What Makes a Great Special Offer
Why do people buy? A reduced price or extra bonus can help, but things like that won’t drive sales by themselves. The key to a really attractive deal isn’t in the savings or product details — it’s in the psychology behind the offer. You’ll see what we mean. Today, we lay out the key components of an effective special offer. By combining a few elements, you can create offers that boost the heck out of your sales, every time. It’s all about getting out of your head, and into your audience’s. Learn how to use human behavior to your advantage, and earn more revenue when you need to. Click play at the top of the page! The post MBA1764 What Makes a Great Special Offer appeared first on The $100 MBA .
Mon, April 12, 2021
MBA1763 Must Read: The 100-Page Book by Mike Capuzzi
You should write a book. No really! You don’t have to be Hemingway or Tim Ferriss. Anyone with expertise and a story can share both. The key is to write the right kind of book. Not a novel, not a tell-all memoir, and not something to impress critics. You want to write something with one purpose: marketing. Today, we review The 100-Page Book: The Business Owner’s Guide to Self-Publishing a Short Customer Attraction Book. That’s right — just 100 pages, laser focused on simply establishing your credibility, not making the Times bestseller list. This book made us wonder why we haven’t written a whole book ourselves. Tune in, and you might just ask yourself the same thing. Click play at the top of the page! Show Links The 100-Page Book by Mike Capuzzi The post MBA1763 Must Read: The 100-Page Book by Mike Capuzzi appeared first on The $100 MBA .
Fri, April 09, 2021
MBA1762 Why You Should Promise Less To Make More + Free Ride Friday
Stop offering too much. There’s an over-promising epidemic in marketing and sales today. Too many entrepreneurs try to get customers by promising the moon and stars. But even when your product or service can potentially deliver, can you really guarantee that outcome? It’s time to focus on what’s deliverable. Today, we discuss why promising less works better in the long run. It’s not about underselling yourself, or withholding. It’s about accurately managing expectations, delivering wins, and building trust. The key is getting more specific than you think you need to be. Learn exactly what that means – Click play at the top of the page! Show Links EasyCourse The post MBA1762 Why You Should Promise Less To Make More + Free Ride Friday appeared first on The $100 MBA .
Thu, April 08, 2021
MBA1761 The Most Important Step In Sales
Sales: most people think it’s really easy, or a mystical art. It’s neither. Great salesmanship is nothing more than understanding why people buy stuff. It’s effective application of a few key principles that pretty much always work. But there’s one principle way too many people forget. Today, we explain what it is, and how it works. Sales is our host Omar’s thing. From his childhood in his father’s car dealership, to his sales coaching today, Omar’s had years of study and practice. In all that time, Omar’s noticed that this one particular tactic is missing from too many salespeople’s arsenal. Learn it for yourself, and see the impact on your sales. Click play at the top of the page! The post MBA1761 The Most Important Step In Sales appeared first on The $100 MBA .
Wed, April 07, 2021
MBA1760 Q&A Wednesday: How often should I do 1:1’s with my employees?
A real conversation goes a long way. We’re not talking about performance reviews or team meetings. We’re talking about frank, one-on-one dialogues with each member of your team. They work wonders! That’s why we do them in our business. But how often is often enough? It’s Q&A Wednesday, and we’re helping one listener get closer to his employees. We’ll explain why you should establish a consistent schedule for 1:1’s, and how to conduct them. This episode is especially clutch for remote teams. That said, these conversations are powerful tools for just about every business. Click play at the top of the page! The post MBA1760 Q&A Wednesday: How often should I do 1:1’s with my employees? appeared first on The $100 MBA .
Tue, April 06, 2021
MBA1759 How To Verify That You’re Doing The Right Things
It can be hard to see how you’re doing. Just keeping up with the day-to-day of running a business can take most of your time. Then you add experiments with different strategies for sales, marketing, team management, and more. What’s left over? Where’s the time to analyze? Where’s the bandwidth for checking your progress? We’ve got a shortcut. With one clever little tactic, you can get a clear, reliable picture of what you’re doing and whether it works. You can apply it to literally any aspect of your business. Tune in, and hear how it works. Click play at the top of the page! The post MBA1759 How To Verify That You’re Doing The Right Things appeared first on The $100 MBA .
Mon, April 05, 2021
MBA1758 Guest Teacher – Cheryl Lynn Mobley – How to Unlock Your Team’s Potential
What’s your team capable of? Many business leaders don’t know — not really. That’s when Cheryl Lynn Mobley steps in. She’s an expert in getting the most from a team by unleashing their true potential. Today, she shares a few of her most important key principles. By asking just a few crucial questions, you can discover the hidden power of your team, however big or small. You can boost communication, motivation, and productivity. With more cohesion and less micromanagement, you can find out what they’re really made of. Get the most from your investment in your team. Click play at the top of the page! Show Links reCalibrate Be99 Guiding Questions The post MBA1758 Guest Teacher – Cheryl Lynn Mobley – How to Unlock Your Team’s Potential appeared first on The $100 MBA .
Fri, April 02, 2021
MBA1757 My Favorite Tools For Professional Development + Free Ride Friday
Be a better business person. There’s so much self-improvement…stuff out there. Courses, coaches, programs of every sort. But as heavy consumers of game-upping content, we’ve discovered a few things. Sometimes, a few basics are all you need. Today, we share the 3 most important ways to be a better you. These are the tools that get the biggest result for the investment. Whether it’s your time, money, or effort, the ROI has to be worth it! That’s why these 3 things are essential. Start with these, and you’ll see more results, more quickly. Become the best entrepreneur you can possibly be. Click play at the top of the page! Show Links EasyCourse The post MBA1757 My Favorite Tools For Professional Development + Free Ride Friday appeared first on The $100 MBA .
Thu, April 01, 2021
MBA1756 Why You Should Learn To Code
Should you learn to read? Almost no one would answer “no.” In most places, everyone can. It’s a fundamental skill that empowers you to do…anything! No matter the industry, it’s a must. People who can’t read are at an unfair disadvantage, regardless of their career. That’s how we feel about coding. Today, we discuss why everyone — not just developers — should learn coding. Even if you hire developers, even if you never write a line yourself, learn it! We’ll explain why and how, and why it doesn’t have to cost you a lot of time or money. Empower yourself to be a better all-around business person with coding. Click play at the top of the page! Show Links Free Code Camp Code Academy Treehouse The post MBA1756 Why You Should Learn To Code appeared first on The $100 MBA .
Wed, March 31, 2021
MBA1755 Q&A Wednesday: Has my business plateaued? What can I do?
In business, you grow or you die. That doesn’t mean endlessly increasing profit or market share. And it doesn’t mean never being happy or satisfied. It simply means making sure you’re always evolving and achieving your personal best. Kinda like the gym — if you’re too comfortable, it’s not a good thing! It’s Q&A Wednesday, and we’re helping one listener answer two questions: am I plateauing, and what can I do about it? We’ll help identify the problem, and offer concrete solutions for maintaining constant progress. The key is getting a clear picture of where you are, and where you want to be next. Click play at the top of the page! The post MBA1755 Q&A Wednesday: Has my business plateaued? What can I do? appeared first on The $100 MBA .
Tue, March 30, 2021
MBA1754 How To Set Revenue Goals That Work
How much do you need to bring in? It seems like a pretty basic question for a business owner. But many entrepreneurs aren’t really sure how to answer it. Revenue – not profit – is a tricky subject. How much you need depends on a few key factors. Surprisingly enough, bringing in more isn’t always the right move. By putting revenue in a bigger context, you can identify realistic, effective goals. By understanding what revenue is really for, you can calculate how much you need. Make a plan you can trust, and grow your business the right way. Click play at the top of the page! The post MBA1754 How To Set Revenue Goals That Work appeared first on The $100 MBA .
Mon, March 29, 2021
MBA1753 Guest Teacher – Peter Kozodoy – How To Use Brutal Strategic Honesty To Make Massive Changes In Your Life & Business
Telling the truth seems easy, until you try it. We like to think we’re straight shooters. Some of us even use “straight talk” and “brutal honesty” as an excuse to be a jerk. But are we really, truly telling it “like it is?” Today’s guest teacher wants an honest answer. As he explains it, honesty starts between your own ears. Peter Kozodoy is a well-known expert in business leadership. His premise? Using honesty to get a real handle on what you and the people in your life want. Then, bringing those (honest) goals into alignment. It’s that simple, and it’s that difficult. Tune in, and learn how to look in the mirror without deluding yourself, or anyone else. The results can change your business and your life. Click play at the top of the page! Show Links Honesty Quiz The post MBA1753 Guest Teacher – Peter Kozodoy – How To Use Brutal Strategic Honesty To Make Massive Changes In Your Life & Business appeared first on The $100 MBA .
Fri, March 26, 2021
[Bonus Episode] From Real Good: The Six Degrees of Segregation with Yohuru Williams
What did we learn during the pandemic? The COVID-19 outbreak was an undeniable tragedy. But it also revealed other tragedies. As the disease swept through the nation, it hit some communities harder than others. It shed a harsh light on systemic inequality and historical disadvantage that left some less able to cope than their neighbors. In other words, COVID revealed existing problems even as it caused new ones. But the news isn’t all bad. Today, we share another episode Real Good, a podcast that highlights real-world action to improve lives. In this episode, you’ll hear a discussion with Yohuru Williams, founder of the Racial Justice Initiative at the University of St. Thomas. In a powerful conversion about the role of race in education, Williams explains how cultural bias and inherited advantage leaves some Americans with less opportunity to thrive — and what we should do about it. Tune in, be inspired, and dare to ask: what real good can we do? Click Play at the top of the page! Show Links Real Good podcast The post [Bonus Episode] From Real Good: The Six Degrees of Segregation with Yohuru Williams appeared first on The $100 MBA .
Fri, March 26, 2021
MBA1752 How To Sell More to Your Customers + Free Ride Friday
Rookie move: only chasing new customers. Pro move: investing in the customers you have. Existing customers are a way better investment of marketing and sales resources than strangers. That’s not to say you shouldn’t bring new customers in. We’re just pointing out that on average, the fans you have are easier to convert again. And again. And again. You put so much time and resources into creating these leads. Why only sell to them once? Today, we discuss why you should reconfigure your model to factor in the trust you’ve already built by creating happy customers. Leverage the good will you already earned – Click play at the top of the page! Show Links EasyCourse The post MBA1752 How To Sell More to Your Customers + Free Ride Friday appeared first on The $100 MBA .
Thu, March 25, 2021
MBA1751 How to Handle Negative Reviews & Comments Online
You will get complaints. Everyone does. Even the best companies in the world do. Instead of trying to avoid the unavoidable, prepare for it! Whether it’s your own mistakes, haters hating, or just normal people having a bad day, it’s gonna happen. What’s the right response? The professional response? Today, we discuss how to handle bad reviews, flak on social media, and other forms of public shaming. We’ll explain how to respond, and why some complaints are actually great marketing opportunities. Learn how to take a hit constructively. Click play at the top of the page! The post MBA1751 How to Handle Negative Reviews & Comments Online appeared first on The $100 MBA .
Wed, March 24, 2021
MBA1750 Q&A Wednesday: How do I get started with SEO?
It’s SEO 101! Search Engine Optimization can be intimidating. It seems complex, and it can be. But it doesn’t have to be! Anyone can take the basic steps that make a huge difference in brand visibility, expert or not. Today, we focus on what you absolutely can do, right now. It’s Q&A Wednesday, and we’re helping an entrepreneur get their new website onto that first SERP. That’s “Search Engine Results Page,” if you don’t already know. You’ll be shocked at how powerful a few simple tweaks can be, even though SEO is such a complicated field. Find out what anyone can do to boost their rankings. Click play at the top of the page! The post MBA1750 Q&A Wednesday: How do I get started with SEO? appeared first on The $100 MBA .
Tue, March 23, 2021
MBA1749 How Fast Should Your Support Response Time Really Be?
How fast is fast enough? We know great customer support can be a huge asset, especially for a small business. It’s a differentiator, a way to compete against bigger firms with bigger budgets. But how do you know your support is that good? What’s a game-changing response time? Or just a standard one? Today, we discuss what fast, responsive support looks like. With its huge impact on churn, marketing, and sales, support speed is worth real investment. Make your business a customer support cheetah! Click play at the top of the page! The post MBA1749 How Fast Should Your Support Response Time Really Be? appeared first on The $100 MBA .
Mon, March 22, 2021
MBA1748 Must Read: The Common Path to Uncommon Success by John Lee Dumas
I’d pre-order this one if I were you. Nope, we don’t get anything out of it. No affiliate commission, no favors, nothing. In fact, we believe in this book and its author so much, we’ll actually give you an incredible bonus just for buying it. Again, this is not sponsored. We just want to spread the word on behalf of a great entrepreneur and friend, John Lee Dumas. We’ve learned a ton from him, and you can too. Dumas is the legend behind Entrepreneurs on Fire and Podcaster’s Paradise. His new book, The Common Path to Uncommon Success , is a straight-up treasure trove. We read a lot of books around here, but this one has as much to offer aspiring entrepreneurs as anything we’ve featured. Tune in, hear some key takeaways, and find out how to claim a special gift from us for getting your own copy. Click play at the top of the page! Show Links The Common Path to Uncommon Success by John Lee Dumas EOFire Podcaster’s Paradise EasyCourse The post MBA1748 Must Read: The Common Path to Uncommon Success by John Lee Dumas appeared first on The $100 MBA .
Fri, March 19, 2021
MBA1747 4 Free Tools to Manage Your Business Finances + Free Ride Friday
Rule one of entrepreneurship: watch your money. Of course, Rule two might be “keep it lean.” Which means if there’s a free way to watch your money, consider it! For all the low-cost, low-quality products out there, a few killer options exist that won’t cost you a nickel. Today, we share 4 of them. And maybe one more, just for fun. These are tools we use ourselves to track and manage our finances. This is non-sponsored, proven advice that’s worked for us. Some of these tools are everywhere; some we can’t believe aren’t more popular. But all them work. For free! Keep an accurate gauge of your business health, and take some work off your plate with these free tools. Click play at the top of the page! Show Links EasyCourse ProfitWell Stripe Transferwise The post MBA1747 4 Free Tools to Manage Your Business Finances + Free Ride Friday appeared first on The $100 MBA .
Thu, March 18, 2021
MBA1746 Slack vs. Facebook Groups
For years, a Facebook group was the go-to way to keep a group of coaching or training clients in touch. It was a forum to discuss, ask, encourage, and engage, adding value to courses and challenges. But now, there’s another (better?) option: Slack. Today, we discuss the differences between these two group-messaging platforms. We’ll explain why some entrepreneurs prefer one to the other, and why one is way better for certain groups. Slack has been horning in on Facebook’s turf for a while now. Understand why, and make the best decision for your next group. Click play at the top of the page! Show Links Palapa The post MBA1746 Slack vs. Facebook Groups appeared first on The $100 MBA .
Wed, March 17, 2021
MBA1745 Q&A Wednesday: Do I Need To Offer a Free Trial?
Does every business have to give before they sell? As they say, there’s no such thing as a “free” lunch. Free trials and plans involve overhead for you, and without a good ROI, that money is wasted. But many businesses, especially the SaaS kind, do it anyway. Is there a better way to bring customers in? It’s Q&A Wednesday, and we’ve got a listener with a low-priced SaaS product who isn’t sure it’s worth a free sample. We’ll discuss whether he should follow the trend, and what other options are out there. When it comes to software, every potential customer needs to be reassured. You just have to be careful not to give too much reassurance away for free! Click play at the top of the page! Show Links WebinarNinja Demo Product Led Growth by Bush Wes The Freemium Manifesto from ProfitWell The post MBA1745 Q&A Wednesday: Do I Need To Offer a Free Trial? appeared first on The $100 MBA .
Tue, March 16, 2021
MBA1744 Why Live Courses are So Hot Right Now
It’s not just COVID. Live courses have specific advantages, even in normal times. Coaches and trainers are catching on in a big way, and the trend isn’t likely to slow down anytime soon. But why? What do live courses offer that’s so great? And how the heck do you scale them? Today, we discuss why this one model is on fire. We’ll dig into the specific reasons live courses yield so much for businesses. We’ll discuss why automation isn’t always better, especially in coaching/training situations. Learn why live is worth the effort. See if you can package your own knowledge, and monetize it with real-time value. Click play at the top of the page! Show Links 3 Day Coaching Funnel Challenge Massive Open Online Course The post MBA1744 Why Live Courses are So Hot Right Now appeared first on The $100 MBA .
Mon, March 15, 2021
MBA1743 Guest Teacher – Alex Douzet – How to Maintain Consumer Visibility In the Wake of Budget Cuts
Tight marketing budget? No problem. Many of us had to scale back in the wake of COVID. Since then, learning how to do more with less became something of a required skill. And it’s especially important in marketing – often one of the first budgets cut. So how can you spread your message? Today, special guest Alex Douzet explains a few ways you can get your brand out there for minimal cost. With a little creativity, you can leverage low-cost assets to get in people’s heads. It might cost less to market than you think. Click play at the top of the page! Show Links Pumpkin Pet Insurance The post MBA1743 Guest Teacher – Alex Douzet – How to Maintain Consumer Visibility In the Wake of Budget Cuts appeared first on The $100 MBA .
Fri, March 12, 2021
MBA1742 How Much Should You Spend on Marketing? + Free Ride Friday
Marketing is magical. But it isn’t free. As with everything, you get what you pay for. But so many entrepreneurs miscalculate how much of their budget should go towards marketing. Too many people simply get the math wrong on this. Fortunately, we have a simple formula. Get the pencil and paper out! Today, we’ll show you how to calculate exactly what to spend on marketing. By applying this basic math, you can make your business more successful, sustainable, and scalable. Let’s crunch the numbers: Click play at the top of the page! Show Links EasyCourse Profitwell The post MBA1742 How Much Should You Spend on Marketing? + Free Ride Friday appeared first on The $100 MBA .
Thu, March 11, 2021
MBA1741 The Perfect First Business
You want to work for yourself. You just don’t know how. This is very normal! Getting started as an entrepreneur means finding a business model that works for you. As someone who founded several businesses, our host Omar has more experience in this than most — and he’s reached a conclusion. He’s convinced that one specific type of business is the best place to start. For anyone! Tune in, and hear why this one model is so perfect for beginners. Remember: your first business probably won’t be your last. By starting with something affordable, sustainable, and scalable, you can set yourself up to win. Click play at the top of the page! The post MBA1741 The Perfect First Business appeared first on The $100 MBA .
Wed, March 10, 2021
MBA1740 Q&A Wednesday: Q&A Wednesday: Do Google Ads work for lead generation?
Read this before you spend a dime on Google ads! And also…y’know, listen to the episode. It’s Q&A Wednesday, and we’re helping a listener with a brand-new business figure out what’s wrong with their Google game. After running ads for a bit, the return on investment just isn’t there. Why not? Is it the channel itself or the execution? Or both? Today, we discuss how Google ads work, and how to make them work better. With a little experimentation, you can make an informed decision about how to spend your marketing budget. Learn how to give your Google ads the best chance to create customers — Click play at the top of the page! Show Links The 22 Immutable Laws of Marketing by Al Ries and Jack Trout The post MBA1740 Q&A Wednesday: Q&A Wednesday: Do Google Ads work for lead generation? appeared first on The $100 MBA .
Tue, March 09, 2021
MBA1739 Did The Facebook Ad Apocalypse Happen With the iOS14 Update?
Is Facebook advertising over? Not exactly. Today, we explore the fallout from Apple’s big decision. If you haven’t heard, the iOS 14 update lets users opt out of data tracking. Without the ability to stalk you around the Internet, advertisers have drastically less data to inform targeted Facebook ads. It was a huge win for privacy — and a gut punch to the Facebook advertising model. But all is not lost! Join Omar as he explains the nuances of the update, and why it’s more accurate to say that paid advertising was changed, not killed. Get the facts, and plan your own marketing accordingly. Click play at the top of the page! The post MBA1739 Did The Facebook Ad Apocalypse Happen With the iOS14 Update? appeared first on The $100 MBA .
Mon, March 08, 2021
MBA1738 Guest Teacher – Jon Mitchell – How to Maximize Productivity With Biohacking
Your potential is in your body, not just your mind. Yes, that includes your business potential. If you’re not physically fit, you’re not mentally fit. Ill health, fatigue, and malnutrition are cognition killers. Too many entrepreneurs think that sacrificing health for business is a necessary evil. It’s not. It’s an unnecessary mistake. Today, we welcome entrepreneur and biohacking expert Jon Mitchell. He’s here with a few tricks for optimizing your business performance by fixing your health. You’re not too busy for this, and you can afford it. Click play at the top of the page! Show Links Jon Mitchell The post MBA1738 Guest Teacher – Jon Mitchell – How to Maximize Productivity With Biohacking appeared first on The $100 MBA .
Fri, March 05, 2021
MBA1737 Should You Give Awards to Your Team? + Free Ride Friday
When’s the last time you got a trophy? Call it cheesy, but on some level everyone loves an award. The question is whether it’s an effective motivator in business. Is symbolic recognition inspiring, or insulting? Appreciated, or patronizing? When you give out awards, are you patting your employees’ backs…or your own? Today, we discuss how best to recognize extraordinary work, accomplishments, and more. There’s a fine line between symbolic and superficial — and you don’t want to cross it. Click play at the top of the page! Show Links EasyCourse The post MBA1737 Should You Give Awards to Your Team? + Free Ride Friday appeared first on The $100 MBA .
Thu, March 04, 2021
MBA1736 How to Make More Money With the Team You Have
Need more revenue? Sometimes, we’re so focused on the quality of our product or marketing that we forget one thing: profit. To stay in business, lean startups need to keep their eye on revenue. Always. But especially in tougher times like these. Are you getting the best ROI from the people you hired? Today, we’ll explain how to find out. By making a few tweaks with a focus on revenue, you can make (or keep) your business profitable. That’s a surefire recipe for faster, more stable growth. Click play at the top of the page! The post MBA1736 How to Make More Money With the Team You Have appeared first on The $100 MBA .
Wed, March 03, 2021
MBA1735 Q&A Wednesday: Is it time for me to break up with my business partner?
It happens. Business partnerships don’t work out sometimes. How do you know when it’s time to say goodbye? It’s Q&A Wednesday, and we’re helping one listener decide whether to end things. They’ve been fighting — a lot — and it’s not clear that both parties have the same objectives anymore. The longer this goes, the worse it’s gonna get. …especially if they wait too long to part ways. Tune in, and learn what to look for in an ex-partner. We’ll help you navigate the personal and professional fallout of a business breakup, if that’s what it takes to save your business. Click play at the top of the page! The post MBA1735 Q&A Wednesday: Is it time for me to break up with my business partner? appeared first on The $100 MBA .
Tue, March 02, 2021
MBA1734 Why You Should Start a Small Conference
Yes, even during COVID. Most countries now allow small gatherings. That’s a huge opportunity for entrepreneurs. By putting together a small networking opportunity, you can score big. Your credibility will rise. Your network will grow. And you’ll get a strong reputation as a “connector.” Hear why small conferences can be so powerful. Learn how to put one together in your own area. We’ll help you host an event that makes an impact for you and everyone else who attends. Click play at the top of the page! The post MBA1734 Why You Should Start a Small Conference appeared first on The $100 MBA .
Mon, March 01, 2021
MBA1733 Guest Teacher – Mesh Lakhani – How To Find The Right Cofounder and Business Partner
The wrong partner can kill your business. When you take on a co-founder, investor, or even upper management, it’s a big deal. The relationship is just as serious as a marriage. So what should you look for when seeking that someone special? Today’s special guest has some answers. Mesh Lakhani learned the hard way what can go wrong when partners aren’t a good fit. He’s also experienced what can go right! Today, he shares a few key items you can use to make a perfect partner checklist. The stakes are high — make sure you choose the right person. Click play at the top of the page! team Show Links Talk Money Podcast The post MBA1733 Guest Teacher – Mesh Lakhani – How To Find The Right Cofounder and Business Partner appeared first on The $100 MBA .
Fri, February 26, 2021
MBA1732 Is Multitasking Killing Your Business? + Free Ride Friday
Multitasking doesn’t accomplish more. It just takes longer. Years ago, spinning many plates was considered a skill. That time is long gone. Study after study has proven that when we do it all, we do it poorly. Every time you switch tasks, you waste energy and kill momentum. Your work suffers. Are you multitasking? Even worse, are you forcing your team to? Today, we discuss why multitasking is so counterproductive. We’ll give you ways to stop doing it, and cultivate focus and completion instead. Learn how to get everything done — one thing at a time. Click play at the top of the page! Show Links EasyCourse Deep Work by Cal Newport The post MBA1732 Is Multitasking Killing Your Business? + Free Ride Friday appeared first on The $100 MBA .
Thu, February 25, 2021
MBA1731 The More You Grow, The More You Need To Say No
You’re not a noob anymore. At some point in your business, this becomes a fact. You have to recognize it. Embrace it. As your momentum builds, more and more opportunities will come your way. …and you have to start turning them down. Today, we discuss how to only say “yes” when you really mean “Hell Yeah!” That means saying “no” more than you’re used to. But it’s all part of transitioning to the next level of entrepreneurship. As your time grows more valuable, you have to protect it. The good news? You can do so without putting people off. Learn how — Click play at the top of the page! Show Links Essentialism by Greg McKeown The post MBA1731 The More You Grow, The More You Need To Say No appeared first on The $100 MBA .
Wed, February 24, 2021
MBA1730 Q&A Wednesday: Do I Need To Lower My Prices?
When sales slip, the problem can be tough to diagnose. Sometimes, it’s a marketing issue. Other times it’s normal business cycles or seasonal trends. But it’s always possible that your business model needs tweaking. It’s Q&A Wednesday, and we’re helping one listener who’s in an e-commerce slump. Sales were steady for a while, but something pushed the trend downward. Is cutting prices the way to save the day? Or will that only make things worse? Today, we discuss how to tell when price is the problem. And if it is, don’t assume that lowering is always the right move. Sometimes, it’s just the opposite. Click play at the top of the page! The post MBA1730 Q&A Wednesday: Do I Need To Lower My Prices? appeared first on The $100 MBA .
Tue, February 23, 2021
MBA1729 Should You Hire a Business Coach?
Hit a plateau in your business? Maybe you’re new to the game. Or you’re established, but it’s time to scale. Either way, we all reach a point where some guidance can help. So how do you know if it’s time for a mentor? It’s important to time this right. If it’s too soon or too late, you can waste money. Quality coaching isn’t cheap! It’s crucial to ensure a good return on investment. We’ll explain how. Click play at the top of the page! Show Links Dan Martell The post MBA1729 Should You Hire a Business Coach? appeared first on The $100 MBA .
Mon, February 22, 2021
MBA1728 Guest Teacher – Benjamin Schneider – How to build and scale a digital marketing agency only with remote workers
Get the team you need — at the right price. Even before COVID, hiring remote was a good move. Tapping into the global marketplace of talent is no-brainer. People in the Philippines, India, and elsewhere are just as skilled as their Western counterparts. They just cost less. Today, special guest Ben Schneider stops by to explain how he built Jobmofy, an online marketplace for remote talent. Find out how (and why) to find your next great hire abroad. Click play at the top of the page! Show Links Jobmofy The post MBA1728 Guest Teacher – Benjamin Schneider – How to build and scale a digital marketing agency only with remote workers appeared first on The $100 MBA .
Fri, February 19, 2021
MBA1727 The Easiest Way to Create Content Regularly + Free Ride Friday
More content, better results. We all know we have to keep the value coming for our audience. There’s a way to do so that’s pretty easy, and pretty much free. It’s something real content pros do, but you can adapt this trick to your own life. It’s so simple, you’ll wonder how you didn’t think of it. Tune in, and hear how to execute this one little trick. Save time and mental effort, and just get the good stuff out there. Click play at the top of the page! Show Links EasyCourse Naval The post MBA1727 The Easiest Way to Create Content Regularly + Free Ride Friday appeared first on The $100 MBA .
Thu, February 18, 2021
MBA1726 Newsletters vs Email Sequences
How much email marketing should you automate? That’s the question at the heart of today’s episode. We explore the difference between two kinds of campaigns: pre-written emails triggered by contact actions, and regular old updates. Some companies use one or the other, some do both. What would work best for you? We’ll lay out the strengths and weaknesses of each type of email. Both can help move your contacts down the funnel, but in very different ways. As always, it all comes down to who’s reading it — and why. Click play at the top of the page! The post MBA1726 Newsletters vs Email Sequences appeared first on The $100 MBA .
Wed, February 17, 2021
MBA1725 Q&A Wednesday: Will Quitting Social Media Kill My Business?
Social media: is it a necessary evil? Facebook, Insta, and the rest can be as toxic as they are beneficial. Can you step away? Can a business owner disengage without losing customers? Are we all chained forever to the whim of Zuckerberg? We have some experience with this. A while back, our host Omar took an extended break from social, just to see what would happen. We’ll share lessons from that experience. We’ll also share some alternative engagement strategies you can use instead. Click play at the top of the page! Show Links Cal Newport: Why You Should Quit Social Media Deep Work by Cal Newport Meet Edgar Buffer The post MBA1725 Q&A Wednesday: Will Quitting Social Media Kill My Business? appeared first on The $100 MBA .
Tue, February 16, 2021
MBA1724 How Much Power Do Your Customers Have Over Your Business?
The customer isn’t always right. It’s a lesson entrepreneurs have to learn early. For small businesses and independents, autonomy is everything. That’s why it’s crucial not to let customers dictate all your decisions. It’s about serving your customers, not making them CEO! Today, we’ll discuss how to know if your customers have too much leverage over your leadership. If so, there are ways to put yourself in a position to say “No” — when necessary. Steer your own ship. Click play at the top of the page! The post MBA1724 How Much Power Do Your Customers Have Over Your Business? appeared first on The $100 MBA .
Mon, February 15, 2021
MBA1723 Guest Teacher: Jas Takhar – How To Publish 15-20 Pieces of Content Per Day
Content is king. Everyone in digital marketing knows that. The question, though, is how to produce enough of it to earn a following. Ideally, your content is both high-quality and consistent. And today’s special guest, Jas Takhar, is a content machine. He’s here with his system for pumping out double-digits’ worth of engaging stuff on a daily basis. By cranking out the free value, Takhar built a powerhouse real estate brand. What can you do with that level of production? One way to find out! Learn how to boost SEO, grow your following, and do it all with time to spare. Click play at the top of the page! Show Links Trint Jas Takhar The post MBA1723 Guest Teacher: Jas Takhar – How To Publish 15-20 Pieces of Content Per Day appeared first on The $100 MBA .
Fri, February 12, 2021
MBA1722 The #1 Mistake You Can Make (and How to Avoid It) + Free Ride Friday
Why do businesses die? There are a million answers to that question, but one really stands out. It’s a business-killing syndrome that sounds easy to avoid, but somehow runs rampant. It’s a bad — but really tempting — decision that too many people make. Are you one of them? Today, we discuss the one thing nobody should do, despite how many people do it anyway. Learn how to avoid this all-too-common fate, and give your business a chance to thrive. Click play at the top of the page! Show Links EasyCourse The post MBA1722 The #1 Mistake You Can Make (and How to Avoid It) + Free Ride Friday appeared first on The $100 MBA .
Thu, February 11, 2021
MBA1721 5 Ways To Improve Your Branding in 2021
How does branding work? To grow your business, it’s crucial to have a firm understanding of the term. Before you can improve your branding, you first have to define it. From there, you can evaluate and optimize it to promote growth. It’s easier — and less vague — than it sounds. Today, we demystify branding, so you can make smart investments that’ll pay off for years to come. We’ll discuss specific, actionable techniques you can use to get a clear picture of your brand, and make sure it’s accurately representing your business. Click play at the top of the page! Show Links WebinarNinja Fizzle The post MBA1721 5 Ways To Improve Your Branding in 2021 appeared first on The $100 MBA .
Wed, February 10, 2021
MBA1720 Q&A Wednesday: How do I sell more of my online courses?
Selling courses isn’t about salesperson-ship. It’s about systems. By building the right systems, you generate consistent results. It’s Q&A Wednesday, and we’re helping an online music teacher figure out how to best package, market, and sell lessons month over month, year over year. It’s all about the bigger picture. By taking a broad view of the entire funnel, online teachers can not only move more courses, but move them more regularly. The result? Stable, predictable revenue. Find out how it’s done — Click play at the top of the page! The post MBA1720 Q&A Wednesday: How do I sell more of my online courses? appeared first on The $100 MBA .
Tue, February 09, 2021
MBA1719 How to Start Every Day With a Win
Change every day for the better — starting tomorrow. This isn’t some easy “hack.” It’s a challenging strategy with powerful benefits that can enhance productivity, improve your mood, and simply make life better. There’s an investment of effort, but it comes with a huge return. This trick isn’t complicated, but once you execute, you’ll see the benefits immediately. It’s one of the best habits you can build into your life, giving you the chance to start every day positive, and end every day with a sense of satisfaction. Find out what it is. Click play at the top of the page! The post MBA1719 How to Start Every Day With a Win appeared first on The $100 MBA .
Mon, February 08, 2021
MBA1718 Must Read: The Decision by Kevin Hart
Yes, that Kevin Hart. He might be a jokester, but he’s also an accomplished entrepreneur who’s transformed his life, career, and body. The Decision isn’t just worth reading — it’s worth keeping around to give yourself a regular boost in motivation! It’s not only a narrative. It’s a resource for regular mindset rehabilitation. Tune in, and hear the key takeaways that make this audiobook so valuable. From someone so funny, this book is a serious tool for cultivating resilience and gratitude. Click play at the top of the page! Show Links The Decision by Kevin Hart The post MBA1718 Must Read: The Decision by Kevin Hart appeared first on The $100 MBA .
Fri, February 05, 2021
MBA1717 Grow Your Business With These 4 Part Time Hires + Free Ride Friday
Need help, but can’t afford a full-time team? Here’s how to take the next step — on a budget. Today, we discuss the essential part-time hires that can really move your business forward. With minimal cash, you can make smart investments in the kind of work that has a huge impact, even in less than 20 hours a week. We’ll list the exact positions you should fill, tell you where to find the best candidates, and give you a cost estimate for each. Don’t let a lean budget limit your business potential. With a few strategic, part-time hires, growth is just around the corner. Plus, your current part-timers might just be your future full-timers. Click play at the top of the page! Show Links EasyCourse Onlinejobs.ph We Work Remotely UpWork Gravy The post MBA1717 Grow Your Business With These 4 Part Time Hires + Free Ride Friday appeared first on The $100 MBA .
Thu, February 04, 2021
MBA1716 Lessons Learned From a Website Re-Design
Gotta keep it fresh! We recently overhauled the website for our software company, WebinarNinja. Spoiler alert: it wasn’t easy. Today, we discuss what it took, how we planned and executed the redesign, and what we would do differently. We’ll share the most important lessons you can apply to your next redesign, and what the most crucial goals of a redesign should be. Tune in, and learn how to get the best return from the time, money, and effort you invest into your website. Click play at the top of the page! Show Links WebinarNinja Finding Founders The post MBA1716 Lessons Learned From a Website Re-Design appeared first on The $100 MBA .
Wed, February 03, 2021
MBA1715 Q&A Wednesday: I’m constantly stressed thinking my business will go under. What do I do?
You’re not alone. Being stressed out by your business is very normal. But at some point, the stress outweighs the benefits. How can you tell when your business is costing you too much in terms of mental and emotional health? More importantly, how can you regain your sanity? It’s Q&A Wednesday, and we’ve got a listener whose business has been causing too much stress for way too long. Today, we offer a few ways to really decide if it’s worth carrying on — and if so, how to enjoy it again! We applaud this listener for their bravery in sharing their struggle. Let’s see if we can help. Click play at the top of the page! The post MBA1715 Q&A Wednesday: I’m constantly stressed thinking my business will go under. What do I do? appeared first on The $100 MBA .
Tue, February 02, 2021
MBA1714 Grow Your Business Consistently: Passive vs Active Marketing
You can’t be “on” all the time. Conversely, nothing in business is truly “set it and forget it.” It’s crucial to find the most efficient combination of “active” marketing — like live webinars and speaking engagements — and the “passive,” automate-able kind. It’s not a choice between the two, but a balance of both. Today, we discuss how to make sure the marketing never stops. Do what’s most impactful, but also what’s most reproducible and scalable. Your marketing will be much better for it — Click play at the top of the page! Show Links Buffer Evergreen Webinars: 4 Key Steps The post MBA1714 Grow Your Business Consistently: Passive vs Active Marketing appeared first on The $100 MBA .
Mon, February 01, 2021
MBA1713 Guest Teacher – Adii Pienaar – How to Build a Business That Profits Your Life
What’s the cost of making money? It’s easy for entrepreneurs to be over-focused on their business. Take today’s special guest teacher, for example. Adii Pienaar founded multiple, massively successful startups with huge payouts in the end. But along the way, he realized he was losing something: life, bit by bit. Today, Adii explains how to make sure your business fuels your life, rather than diminishing it in exchange for the conventional idea of profit. The ROI of entrepreneurship should be an existence you love — not just a business you’re proud of. Click play at the top of the page! Show Links Life Profitability by Adii Pienaar The post MBA1713 Guest Teacher – Adii Pienaar – How to Build a Business That Profits Your Life appeared first on The $100 MBA .
Fri, January 29, 2021
MBA1712 How to Create a Safety Net For Your Business + Free Ride Friday
Get ready for disaster. Not that one’s coming! But as 2020 amply demonstrated, the sh*t can hit the fan out of nowhere, drastically altering your business plans. From pandemics to unrest to new technologies, no entrepreneur should be caught off guard. So how can you be prepared for the unexpected? Today, we discuss why and how to build a reasonable “safety net” that will surprise-proof your business. By changing the equation to include exit strategies and contingency plans, you make your business a smarter bet. Click play at the top of the page! Show Links EasyCourse The post MBA1712 How to Create a Safety Net For Your Business + Free Ride Friday appeared first on The $100 MBA .
Thu, January 28, 2021
MBA1711 Why and How To Make Sure Your Website Is Fast in 2021
Page speed: it’s not just about looking good. A slow website can actually kill your business. A fast one will boost SEO, maintain your brand’s credibility, and facilitate sales. It’s worth giving your site a regular “health check” to see just how fast (or not) pages are loading. Today, we explain how to measure and improve this critical factor. With a few free tools and maybe some freelance help, you can guarantee a quick-loading, business-powering online storefront. It’s just a matter of investing the time. Learn how to get — wait for it — up to speed. Click play at the top of the page! Show Links GTmetrix TinyPNG The post MBA1711 Why and How To Make Sure Your Website Is Fast in 2021 appeared first on The $100 MBA .
Wed, January 27, 2021
MBA1710 Q&A Wednesday: What should I look for when buying a software business?
In the market for a SaaS business? It’s Q&A Wednesday, and one of our listeners is shopping around for a company. Buying an existing business can be a great way to get into entrepreneurship without starting a whole company yourself. But what should you look for? Today, we lay out the “must haves.” We discuss exactly what to look for, and what to avoid. By finding the right company with the right assets (and revenue history), this kind of purchase can produce a huge ROI. Hear the details — Click play at the top of the page! The post MBA1710 Q&A Wednesday: What should I look for when buying a software business? appeared first on The $100 MBA .
Tue, January 26, 2021
MBA1709 How To Be More Comfortable Taking Risks
Risk-taking isn’t just for the boldest entrepreneurs. It’s a job requirement for everyone who starts a business. As we explain today, everything we do — and don’t do — is inherently a choice between risks. To reach your full potential as an entrepreneur, you have to develop the skill of risk-taking like any other: with practice. Today, we discuss how. Learn why risks are unavoidable, and why they’re not so scary with the right approach. By purposely cultivating your personal “risk factor,” you unleash everything you’re really capable of. Click play at the top of the page! Show Links Jim Rohn The post MBA1709 How To Be More Comfortable Taking Risks appeared first on The $100 MBA .
Mon, January 25, 2021
MBA1708 Guest Teacher – Janel Dyan – How to Invest in Women’s Leadership in Your Company
Diversity is never an accident. Making sure your company speaks with the right mix of voices takes a little effort. But as today’s special guest teacher explains, it’s beyond worth it. When you invest in female empowerment, it comes back big. In other words, it’s not only about justice. It’s also about business. Janel Dyan is a brand strategist who specializes in helping companies uninstall their glass ceilings. Today, she explains why it’s so vital to purposely keep the doors to power open for women. Click play at the top of the page! Show Links Story. Style. Brand. by Janel Dyan Janel Dyan The post MBA1708 Guest Teacher – Janel Dyan – How to Invest in Women’s Leadership in Your Company appeared first on The $100 MBA .
Fri, January 22, 2021
MBA1707 The Truth About Viral Marketing + Free Ride Friday
“Viral”: as a buzzword, it’s past its prime. As a marketing concept, it just needs a little fine-tuning. Today, we discuss how simply “getting your brand out there” and hoping some influencer spotlights it is a flawed strategy. Real, sustainable brand awareness is built more gradually, and on firmer footing. It’s not that you can’t have a “viral” moment. It’s just that you want the hype to last longer than a moment. Tune in, and hear about realistic strategies to create genuine, reproducible buzz around your product or service. With the right product, and the right product/market fit, the good word can really spread itself. Click play at the top of the page! Show Links EasyCourse Dan Martell Canva Basecamp The post MBA1707 The Truth About Viral Marketing + Free Ride Friday appeared first on The $100 MBA .
Thu, January 21, 2021
MBA1706 How to Identify Your Best Customers & Get More of Them
Some customers are worth more of your time and resources than others. I know, that sounds harsh. But it’s better for all customers when you understand this simple truth. It’s not that your “best” customers are inherently superior. It’s just that they’re a better fit for your product or service. …which means they’re worth a little extra love. Today, we discuss how to figure out who your real cheerleaders are: the ones who stay engaged, love what you do, and spread the word. Then, we’ll talk about how to recruit even more customers who fit that profile. Focus on the customers who give you the best ROI and CLTV. Click play at the top of the page! Show Links 1,000 True Fans by Kevin Kelly The MerryMaker Sisters The post MBA1706 How to Identify Your Best Customers & Get More of Them appeared first on The $100 MBA .
Wed, January 20, 2021
MBA1705 Q&A Wednesday: How do I market a local healthcare clinic?
Believe it or not, offline businesses still exist. I know, right? Crazy. But it’s Q&A Wednesday, and we’re helping one listener get some marketing traction for a local clinic. The good doctor knows his trade, but there weren’t many marketing classes in med school. Fortunately, he came to the right podcast. Today, we’ll discuss how to market a good-old-fashioned brick & mortar local business. With a healthy mix of online tactics and offline creativity, a booming local business is just a matter of strategy. Click play at the top of the page! The post MBA1705 Q&A Wednesday: How do I market a local healthcare clinic? appeared first on The $100 MBA .
Tue, January 19, 2021
MBA1704 How to Know Exactly What to Work on in 2021
2021: where to start? We’re all eager to leave the past behind and conquer new challenges. But which challenges? How can you decide where to focus your time and effort? When the year is over, what will be your most impactful achievement? It’s time to prioritize. Today, we discuss how to zero in on what 2021 should be all about for you. The best part? Once you decide, the rest of your year is execution-only, with less stress and decision fatigue. Click play at the top of the page! Show Links Shape Up by Ryan Singer The post MBA1704 How to Know Exactly What to Work on in 2021 appeared first on The $100 MBA .
Mon, January 18, 2021
MBA1703 Guest Teacher – Susan Robertson – How to Supercharge Your Creative Thinking by Outwitting Your Instincts
As entrepreneurs, we like to think we’re logical. But as today’s special guest teacher explains, we’re subject to all kinds of limiting, wired-in behaviors that make less sense than we realize. Susan Robertson is an Innovation Strategist, someone who helps companies break out of the box and achieve new things. She’s here with a lesson in making yourself a more daring, more optimistic problem-solver by overcoming negative, inborn tendencies. Learn how to navigate the “negativity bias” that keeps most people from daring. With a simple technique from this lesson, you can see all-new possibilities. Click play at the top of the page! Show Links Susan Robertson The post MBA1703 Guest Teacher – Susan Robertson – How to Supercharge Your Creative Thinking by Outwitting Your Instincts appeared first on The $100 MBA .
Fri, January 15, 2021
MBA1702 How Your Remote Team Can Work More Efficiently + Free Ride Friday
By now, newly remote teams are familiar with the challenges and struggles of working from home. That hasn’t made any of it easier. But it’s nothing new to us. Both The $100 MBA and WebinarNinja have always been 100% remote. With a few dozen employees on 4 continents — and half a dozen time zones — we’re somewhat ahead of the curve on this. Learn how to motivate (and trust) your team to get the best results. Click play at the top of the page! Show Links EasyCourse Basecamp The post MBA1702 How Your Remote Team Can Work More Efficiently + Free Ride Friday appeared first on The $100 MBA .
Thu, January 14, 2021
MBA1701 How To Get on Podcasts as a Guest
Podcasts are a perfect way to gain exposure for your brand. But how do you get yourself on them? With a plan, that’s how. The good news is that podcasts are always looking for great guests. All you have to do is be one — a few times — and it won’t be long before the podcasts come looking for you. Trust us…we would know. Learn our system for making the rounds on podcasts, including how to approach your first few. Click play at the top of the page! The post MBA1701 How To Get on Podcasts as a Guest appeared first on The $100 MBA .
Wed, January 13, 2021
MBA1700 Q&A Wednesday: I’m a travel blogger. How do I pivot my business during COVID?
A year on, we’re still adjusting. Some industries were hit particularly hard by COVID — in particular, anything to do with travel and tourism. So what’s a successful travel blogger to do when travel isn’t really a thing? Turns out there’s quite a bit to do. It’s Q&A Wednesday, and we’re helping one listener navigate the new ‘rona reality. Tune in, and learn what you can do if the virus has put your business in a temporary slump. Click play at the top of the page! The post MBA1700 Q&A Wednesday: I’m a travel blogger. How do I pivot my business during COVID? appeared first on The $100 MBA .
Tue, January 12, 2021
MBA1699 What is Clubhouse and Can It Help Your Business?
There’s a new social platform in town. Much like TikTok took many by surprise, the latest (possible) game-changer is Clubhouse. It’s in private beta now, so you might not’ve heard of it. But it has the potential to make waves. But what’s it mean for you? Today, we explain what Clubhouse is (short version: an audio-only social platform), and discuss its potential for business marketing — and its weak points so far. Tune in, and get ahead of the curve. Click play at the top of the page! Show Links Clubhouse The post MBA1699 What is Clubhouse and Can It Help Your Business? appeared first on The $100 MBA .
Mon, January 11, 2021
MBA1698 Guest Teacher – Piyanka Jain – How to Growth Hack Using Data
Data is power. No one understands that better than Piyanka Jain, who specializes in using data to achieve explosive growth. A best-selling author, speaker, and thought leader in analytics, Jain knows how powerful data can be. …when used correctly. Today, Jain stops by to explain the key components of data-based transformation. By using the numbers to understand your audience, you can move them to action. Learn how it’s done — Click play at the top of the page! Show Links Aryng Academy (Use Promo Code COVID50) Behind Every Good Decision by Pianka Jain The post MBA1698 Guest Teacher – Piyanka Jain – How to Growth Hack Using Data appeared first on The $100 MBA .
Fri, January 08, 2021
MBA1697 Are You Launching Too Late? + Free Ride Friday
What’s the “right” time for a launch? Whether it’s a business, product, website, or content launch, timing is everything. Today, we discuss how to create a smart launch timeline that creates a real moment — and takes advantage of it. We’ve had to learn how to nail this ourselves. As our own software company moves towards a major launch, our experience can help you prepare for your next rollout. Hear our process, and study some examples from other companies that got it right. Click play at the top of the page! Show Links EasyCourse The post MBA1697 Are You Launching Too Late? + Free Ride Friday appeared first on The $100 MBA .
Thu, January 07, 2021
MBA1696 Lessons I Learned by Growing Fast in 2020
Growth spikes happen. Are you ready? 2020 was a year of insane growth for our software company. With everyone forced to work and learn from home, sudden demand for our webinar platform forced us to expand in a hurry. Today, we share lessons from that (sometimes stressful) experience. Our successes, our stumbles, and everything we wish we’d known can help you prepare for something similar. You can’t control when world events will send business your way, but we can all take steps to avoid “catastrophic success.” Don’t get caught off guard by a surge in demand. Click play at the top of the page! The post MBA1696 Lessons I Learned by Growing Fast in 2020 appeared first on The $100 MBA .
Wed, January 06, 2021
MBA1695 Q&A Wednesday: Should I plan an in-person event in 2021?
Is the pandemic winding down? Even in a digital economy, in-person events are crucial. With vaccines for COVID-19 rolling out, is it time to start thinking about a return to the “old normal?” Can you plan and schedule IRL events for 2021? More importantly, should you? Today, we help one listener navigate the practical and ethical issues involved. Even with vaccines, we probably won’t return to business as usual for a bit. Consider your realistic options for the coming year, and adjust accordingly. Click play at the top of the page! Show Links Breakout Business Roadmap The post MBA1695 Q&A Wednesday: Should I plan an in-person event in 2021? appeared first on The $100 MBA .
Tue, January 05, 2021
MBA1694 Is Apple’s New Ad Tracking Block The End of Paid Ads?
Apple just rocked the digital marketing world. If you haven’t heard, an iOS update for Apple mobile devices allows users to opt out of having their Internet activity tracked, logged, and sold to advertisers. This tracking makes targeted advertising on Facebook and Google…kinda impossible. What’s it mean for you? Today, we explain this development, and how it will affect paid advertising for startups. Get a sense of what you should do to adjust, and keep your marketing ahead of the curve. Click play at the top of the page! The post MBA1694 Is Apple’s New Ad Tracking Block The End of Paid Ads? appeared first on The $100 MBA .
Mon, January 04, 2021
MBA1693 Must Read: Greenlights by Matthew McConaughey
Entertainers are entrepreneurs too — especially Matthew McConaughey. Greenlights is the memoir of an actor. But it’s also the memoir of an accomplished business person, marketer, and independent creator. When Omar bought this book to read for fun, he had no idea it would be so valuable as a business resource. Today, we share the most relevant lessons. Take some time to study one actor’s success story, and realize that some qualities apply to every business. Take in the best insights from McConaughey’s experience, and apply them to yours. Click play at the top of the page! Show Links Greenlights by Matthew McConaughey Wild Turkey Longbranch* Deep Work by Cal Newport * Clarification: this episode describes Wild Turkey as Matthew McConaughey’s “own” whiskey company. McConaughey serves as Creative Director for Wild Turkey, which is owned by the Campari Group. The post MBA1693 Must Read: Greenlights by Matthew McConaughey appeared first on The $100 MBA .
Fri, January 01, 2021
MBA1692 How Is 2021 Going to Be Different?+ Free Ride Friday
Happy New Year! 2020 was…well, you were there. So what happens now? What can we reasonably expect to go down now that COVID has (permanently?) altered the business landscape? We’ve got 3 predictions. 3 specific trends are almost certainly going to continue through 2021. By adapting to them, you can position your business to thrive in the not-exactly-roaring 20’s. Learn how to prepare — Click play at the top of the page! Show Links EasyCourse The post MBA1692 How Is 2021 Going to Be Different?+ Free Ride Friday appeared first on The $100 MBA .
Thu, December 31, 2020
MBA1691 Should You Set Goals for 2021?
Are goals…useful? As 2020 wraps up, it’s time to look forward. A common way to do so is to set goals, to envision outcomes you want for your business. But is that effective? Does setting goals do anything by way of actually achieving them? We’ve got a better idea. Today, we discuss an alternative to goal-setting that takes things several steps further. With a little more up-front effort, you can replace goals with something more tangible — and powerful. Head into 2021 with more than a wish list. Click play at the top of the page! The post MBA1691 Should You Set Goals for 2021? appeared first on The $100 MBA .
Wed, December 30, 2020
MBA1690 Q&A Wednesday: Should I create multiple revenue streams?
Jack of all trades, or master of one? That’s the question facing one listener today. It’s Q&A Wednesday, and we’ve got a budding entrepreneur who’s ditching the 9-to-5 for full-time independence. But she wonders whether she should take some popular advice: building multiple income sources. Of course, popular doesn’t always mean good. Today, Omar bucks the trend and explains why multi-streaming can backfire, especially for new entrepreneurs. Tune in, and hear the arguments against this (seemingly rational) advice, and what you can do instead. Click play at the top of the page! The post MBA1690 Q&A Wednesday: Should I create multiple revenue streams? appeared first on The $100 MBA .
Tue, December 29, 2020
MBA1689 How to Grow an Email List From Scratch
Email is *checks notes*…yep, still King. It’s the most powerful marketing channel, even over social. But how can you grow a robust email contact list that actually converts? How do you go from no subscribers — or just a few — to a teeming list that feeds your marketing and sales funnels? Steadily, that’s how. Today, we explain the steps it takes to get more, better contacts. By balancing the quality and quantity of your contacts, you can build a list that actually produces customers. All you have to do is follow the steps. Click play at the top of the page! Show Links Breakout Business Roadmap The post MBA1689 How to Grow an Email List From Scratch appeared first on The $100 MBA .
Mon, December 28, 2020
MBA1688 Guest Teacher – Jessica Burlingame – How To Revitalize Your Work-From-Home Team
Remember when working from home seemed…revolutionary? Now, it’s kind of a drag. If your team is losing focus, motivation, and momentum, this is the episode for you. Jessica Burlingame is the founder of Agon Advisors, a talent development firm that specializes in team-building. Today, she’s here with a few strategies. The best part? These strategies are simple, subtle, and easy to implement. Tune in, and learn how to get your distributed team back on the ball. As remote work cements its place into business — even post-COVID — it’s advice you’ll need. Click play at the top of the page! Show Links Agon Advisors The post MBA1688 Guest Teacher – Jessica Burlingame – How To Revitalize Your Work-From-Home Team appeared first on The $100 MBA .
Fri, December 25, 2020
MBA1687 How Much Money Can You Make on YouTube? + Free Ride Friday
YouTube: it’s kind of everything right now. As a search engine, it’s second only to The Big G. As a media platform, it’s literally second to none. With billions of viewers, there’s billions to be made. So where’s your slice? How can you get aboard the YouTube revenue train? A step at a time, that’s how. Today, we discuss how money is made on this global behemoth of a platform. The bad news? It takes a massive amount of followers to simply lay back and let the cash roll in. But the good news is that ad revenue isn’t the only way to make the ‘Tube work for you. Tune in, and see where YouTube fits into your business plans. Click play at the top of the page! Show Links EasyCourse ProfitWell on YouTube Podia on YouTube Noah Kagan on YouTube Brian Dean on YouTube Casey Neistat on YouTube Nathan Barry on YouTube The post MBA1687 How Much Money Can You Make on YouTube? + Free Ride Friday appeared first on The $100 MBA .
Thu, December 24, 2020
MBA1686 How Often Should You Update Your Online Courses?
You put a ton of work into your course…but it won’t last forever. Like your business, your course has to grow, evolve, and adapt to the times. Otherwise, you’re getting closer and closer to irrelevance. So how do you stay on top of it? How can you make sure that your newest students are just as blown away as your first ones? Today, we explain how to keep the value level high by regularly checking in, updating, and improving what you offer. Keep that revenue stream healthy with a proactive approach that never lets your course get stale. Click play at the top of the page! Show Links The 30 Day Automated Webinar Challenge The post MBA1686 How Often Should You Update Your Online Courses? appeared first on The $100 MBA .
Wed, December 23, 2020
MBA1685 Q&A Wednesday: How often should I increase my rates?
You can’t keep charging the same amount forever. It’s Q&A Wednesday, and we’ve got a listener with a small but successful web development company. Business is booming, and it’s clearly time prices reflect that. But how can you suddenly charge people more without…ticking them off? More importantly, when should you do it? You’ll never scale if you don’t have a plan to keep rates on pace with growth. Today, we discuss the right “schedule” for inching rates up — in a way that doesn’t alienate current clients. Click play at the top of the page! The post MBA1685 Q&A Wednesday: How often should I increase my rates? appeared first on The $100 MBA .
Tue, December 22, 2020
MBA1684 5 Business Insights You Should Take Away from 2020
The greatest disasters produce the best lessons. From catastrophic successes to plain old catastrophes, 2020 has produced no shortage of forehead-slapping circumstances. When things are spiraling, whoever holds fast comes away with the most powerful insights — and a huge advantage in business. Today, we share the 5 most important things this dumpster fire of a year taught us. Tune in, and get a lesson in the value of adversity. Take some wisdom from 2020, and use it to make 2021 brighter, better, and less…you know. Click play at the top of the page! Show Links The Black Swan by Nassim Taleb Goddess Fitness The post MBA1684 5 Business Insights You Should Take Away from 2020 appeared first on The $100 MBA .
Mon, December 21, 2020
MBA1683 Guest Teacher – Kyle York – How to Pitch to Investors
What do you say when it’s time to ask for money? Kyle York knows how to talk to investors. He is one! He’s also the man behind York IE, a firm that specializes in bringing investors and investees together. So how do you nail your pitch? Today, Kyle shares his “key pillars,” along with 7 specific steps everyone should take when it’s time to woo the bankrollers. Give whoever’s across the table from you complete confidence in the ROI of their decision — Click play at the top of the page! Show Links York IE Free eBook: The CEO of Your Career The post MBA1683 Guest Teacher – Kyle York – How to Pitch to Investors appeared first on The $100 MBA .
Fri, December 18, 2020
MBA1682 How to Stand Out From The Competition + Free Ride Friday
Competition isn’t a bad thing. That said, you don’t want to “compete” by doing what the other company does better. The best strategy for smart, lean small businesses is differentiation — finding a way to do what no one else is. What could that mean for your business? Today, we discuss a few ways your business can stand out by zigging where others zag. By embracing a creative approach to competition, you can give yourself an advantage that no one else has. Be different — in a positive, meaningful way. Click play at the top of the page! Show Links EasyCourse The post MBA1682 How to Stand Out From The Competition + Free Ride Friday appeared first on The $100 MBA .
Thu, December 17, 2020
MBA1681 Is Your Business Failing…or Just in a Dip?
Every business has ups and downs. But can you tell the difference between a temporary “down” and…something more serious? Maybe it’s the normal business cycle. Maybe it’s an industry-wide issue outside your control. But maybe it isn’t! It’s not always easy to tell — and it’s not always easy to admit you’re failing. Today, we discuss the most visible differences between a slump and a genuine nosedive. By gathering and analyzing the right information, you can get a clear, honest picture of how well you’re doing…or not. Click play at the top of the page! The post MBA1681 Is Your Business Failing…or Just in a Dip? appeared first on The $100 MBA .
Wed, December 16, 2020
MBA1680 Q&A Wednesday: I’m starting a new podcast. Any advice?
This one’s definitely in our wheelhouse. It’s Q&A Wednesday, and we’ve got a listener with an interior design blog who’s ready to move to the digital airwaves. So what makes our podcast work so well for us? What’s the secret sauce? It’s not really a secret. In fact, it’s a few simple tips we’re happy to share today. We’ve failed, we’ve succeeded, and we’ve done everything in between. Tune in, and hear the 5 most important things you can focus on to get a podcast off the ground. Let our experience be your guide — Click play at the top of the page! The post MBA1680 Q&A Wednesday: I’m starting a new podcast. Any advice? appeared first on The $100 MBA .
Tue, December 15, 2020
MBA1679 Do You Have to Use Paid Ads to Grow?
Is there any way around paid advertising? For lean startups, the cost of paid ads can add up quickly. Are there any growth strategies that don’t involve blowing a hole in the budget? And if so, how’s it done? What alternative tactics have small businesses used to spread the word more…frugally? Today, we discuss your other options. Learn how to elevate your brand without relying on ads. With a little hustle, you can introduce your company to the right audience on a budget that works for you. Click play at the top of the page! Show Links Smart Passive Income EOFire The Best Time for A Webinar The post MBA1679 Do You Have to Use Paid Ads to Grow? appeared first on The $100 MBA .
Mon, December 14, 2020
MBA1678 Guest Teacher – Molly Fletcher – How To Negotiate With Confidence And Ask For What You Want
Everyone negotiates. It’s a foundational business skill that every entrepreneur has to develop, to the best of their ability. Whether it’s with vendors, employees, partners, or clients, you’ll have to (literally) come to terms with people on a daily basis. So how do you get good at it? Molly Fletcher has been called “the female Jerry Maguire” for her skill in negotiating on behalf of professional athletes. Over the years, she’s developed a few simple, proven tactics that anyone can practice. Today, she shares them with you. Click play at the top of the page! Show Links The Energy Clock, A Winner’s Guide to Negotiating , and other books by Molly Fletcher GameChanger Negotiation Training 5 Negotiation Mistakes The post MBA1678 Guest Teacher – Molly Fletcher – How To Negotiate With Confidence And Ask For What You Want appeared first on The $100 MBA .
Fri, December 11, 2020
MBA1677 How to Hire Great Talent in The Philippines + Free Ride Friday
Ready to build a dynamic team? Look to the Philippines. There’s a huge pool of talented, tech-savvy, multilingual go-getters just waiting to find the right team to join. And given the differences in currency values and cost of living, you can hire them at beyond-reasonable rates. You just have to know where — and how — to look. Today, we explain how to get into the Filipino job market, and find exactly the talent you need to scale your growing business. We’ll discuss where to go, how to attract the best applicants, and how to sift through resumes for the perfect fit. Click play at the top of the page! Show Links onlinejobs.ph The post MBA1677 How to Hire Great Talent in The Philippines + Free Ride Friday appeared first on The $100 MBA .
Thu, December 10, 2020
MBA1676 What Your Marketing Focus Should Be in December
For retailers, December is a beast. But for many other businesses, it’s the perfect “down time” to get ahead on certain things. …like marketing. Today, we discuss what your business should do while things are quiet. By taking advantage of the slower pace, you can give yourself a head start on next year’s marketing. There’s one thing in particular that — with a little extra effort — can bring you major results. Best of all, this “one particular thing” is very cost effective. Find out what it is, why you should focus on it this month, and how to maximize your efforts. Click play at the top of the page! Show Links Yoast Giphy Unsplash The $100 MBA Breakout Business Roadmap The post MBA1676 What Your Marketing Focus Should Be in December appeared first on The $100 MBA .
Wed, December 09, 2020
MBA1675 Q&A Wednesday: How do I motivate my employees without spending money?
When it comes to motivation, money only goes so far. That might sound a little precious, but it’s true. It’s Q&A Wednesday, and we’ve got a listener with a great team — and a tight budget. Fortunately, study after study has confirmed that after a certain salary point, employees are far more motivated by things like autonomy, respect, and achievement than anything else. Today, we discuss a few options for showing some love without breaking the bank. The simple fact that money (really, truly) isn’t everything can be a major advantage for a small business. Let’s use it! Click play at the top of the page! Show Links WebinarNinja The post MBA1675 Q&A Wednesday: How do I motivate my employees without spending money? appeared first on The $100 MBA .
Tue, December 08, 2020
MBA1674 How to Evaluate Your Promotion’s Success
You put time, money, and effort into promoting your product. Did it work? Today, we discuss how to know for sure. If you’re not accurately measuring success (or lack thereof), your marketing efforts can’t evolve. And if they can’t evolve…well, eventually they won’t bring you much in sales. So how do you define “success” for a promotion? We’ll lay out the parameters, and help you establish a running tally of what’s working and what’s not. Get a clear picture of how to get the most out of your promotional efforts. Click play at the top of the page! The post MBA1674 How to Evaluate Your Promotion’s Success appeared first on The $100 MBA .
Mon, December 07, 2020
MBA1673 Extended Interview: Ramit Sethi – How To Start Your Own Thing
Who makes it in business? More importantly, why? Ramit Sethi started his career by giving frank advice on personal finances. Now, the best-selling author teaches people how to monetize their strengths and develop their own businesses. Today, we sit down with Ramit for an in-depth chat about what it (really) takes to succeed. From deciding what kind of business to run, to making the brave choices necessary to truly invest in yourself, Ramit and Omar discuss the realities of entrepreneurship — the highs, the lows, and everything in between. Settle in, and listen to a conversation that’s informative, inspiring, and might just reframe the way you approach entrepreneurship. Click play at the top of the page! Show Links Earnable I Will Teach You to Be Rich by Ramit Sethi The post MBA1673 Extended Interview: Ramit Sethi – How To Start Your Own Thing appeared first on The $100 MBA .
Fri, December 04, 2020
MBA1672 How to Stop Being So Busy + Free Ride Friday
Constantly short on time? Don’t seem to have any for yourself? That’s not “hustle.” That’s unhealthy. Today, we offer a few strategies for getting your schedule under control. If your business is consuming your life, it’ll backfire eventually. That’s why it’s important to take a hard look at where all your hours are going. Work to live, not the other way around. Remember, time isn’t money — it’s way more valuable. Learn how to save and protect your time, so you can enjoy entrepreneurship. Click play at the top of the page! Show Links EasyCourse The post MBA1672 How to Stop Being So Busy + Free Ride Friday appeared first on The $100 MBA .
Thu, December 03, 2020
MBA1671 How To Get Comfortable Being on Camera
These days, it’s harder and harder not to be seen. Videos, webinars, and other on-camera presentations are becoming indispensable in online marketing. Consumers want to see you, and know who they’re (potentially) buying from. But not everyone’s naturally comfortable. So how do you get over the fear? Today, we discuss what you can do to become comfortable, confident, and cool on camera. As a speaker and host of hundreds of webinars, our host Omar spends plenty of time in front of the camera — but he had to work to feel at home there. . Hear what you can do to feel (and look) perfectly natural. Click play at the top of the page! Show Links The Breakout Business Roadmap The post MBA1671 How To Get Comfortable Being on Camera appeared first on The $100 MBA .
Wed, December 02, 2020
MBA1670 Q&A Wednesday: Should I offer discounts to nonprofits?
They’re not profiting. Does that mean you shouldn’t? It’s Q&A Wednesday, and we’ve got a listener with a t-shirt company who gets regular requests from nonprofit organizations. These groups are looking for support in the form of a discount — which would make our listener’s profit margins a little on the tight side. It might be nice, but is it good business? Today, we discuss how helping nonprofits can help your company. By supporting organizations whose values jibe with yours, you can earn more than good karma. But you have to consider a few things first. Find out what you can gain when you give. Click play at the top of the page! Show Links Similarweb The post MBA1670 Q&A Wednesday: Should I offer discounts to nonprofits? appeared first on The $100 MBA .
Tue, December 01, 2020
MBA1669 How To Get Testimonials That Sell
We all know testimonials work. …but not just any old testimonials. We’re living in the “social proof” era. When it comes to deciding whether to buy a product, no founder, marketer, or salesperson is trusted more than a fellow consumer. Gathering quality testimonials, then, is one of the most important sales strategies you can use. Today, we explain how to reach out and get the most impactful testimonials. From how and when to contact customers, to the specific questions you should pose, we’ll share the step-by-step process we use. Get the best advertising possible: real success from your own customers. Click play at the top of the page! The post MBA1669 How To Get Testimonials That Sell appeared first on The $100 MBA .
Mon, November 30, 2020
MBA1668 Guest Teacher – Johnny Merritt – How to Implement Kinetic Leadership
How do some leaders do it? You know the kind — they can get their teams to do the (nearly) impossible, inspiring loyalty and commitment that goes way beyond working for a paycheck. What factor do the best leaders in business have in common? Today’s special guest, Johnny Merritt, has an idea. He calls it “kinetic” leadership, and he’s seen his share of it as an attorney working with high-profile companies. Today, Johnny shares the key traits displayed by the most powerful leaders, with specific examples. See how you can make your own leadership more “kinetic.” Click play at the top of the page! Show Links Johnny Merritt The Breakout Business Roadmap The post MBA1668 Guest Teacher – Johnny Merritt – How to Implement Kinetic Leadership appeared first on The $100 MBA .
Fri, November 27, 2020
MBA1667 Should You Move Up Market? + Free Ride Friday
Is it time to catch bigger fish? Moving “upmarket” can be a bold — but smart — move for some businesses. Transitioning from selling lower-priced products and services to higher-priced ones can be tricky, though. How can you decide if it’s right for your business? More importantly, how do you pull it off? Today, we discuss what can go right, and what can go wrong. By making a smart transition, you can enjoy the benefits of wider profit margins, higher customer lifetime value, and a whole new market. Best of all, you can do it without alienating your current customers. Click play at the top of the page! Show Links EasyCourse CartHook Blog The post MBA1667 Should You Move Up Market? + Free Ride Friday appeared first on The $100 MBA .
Thu, November 26, 2020
MBA1666 Lessons Learned from Sony’s Playstation 5 Launch
Gamer or not, pay attention to the Playstation 5. The launch of this highly anticipated gaming console is a Master Class in how to debut a new product. Every step of Sony’s marketing campaign was packed with lessons for anyone who wants their next offering to make a serious splash. And yes, even small businesses can learn from the pros. Today, we detail the steps Sony took to make sure this launch had a massive positive impact on their brand. From product development to advertising, Sony frikkin’ nailed this. What lessons can you apply? One way to find out — Click play at the top of the page! Show Links The Breakout Business Roadmap The post MBA1666 Lessons Learned from Sony’s Playstation 5 Launch appeared first on The $100 MBA .
Wed, November 25, 2020
MBA1665 Q&A Wednesday: Should I get interns to work for my startup?
You get what you pay for — even when it’s free. It’s Q&A Wednesday, and we’ve got a tech startup founder who’s considering bringing on interns. It sounds like a can’t-lose: free labor from qualified young go-getters, right? But are there drawbacks? Spoiler alert: yes. Lots. Today, we discuss what you really take on when you “hire” an intern — and why it may not be the no-brainer it appears to be. We’ll explain what it actually costs to have one, even if it’s not an actual salary. On the bright side, there are ways to get a good ROI from an intern, depending on the work you give them. Get all the details — Click play at the top of the page! Show Links The Breakout Business Roadmap The post MBA1665 Q&A Wednesday: Should I get interns to work for my startup? appeared first on The $100 MBA .
Tue, November 24, 2020
MBA1664 Are Government Grants Worth Applying For?
Most national and state governments offer grants to businesses. Where’s yours? Today, we share our experience applying for grants. How much time and effort do you really have to invest? How much money? And of course…is it remotely worth it? We’ll discuss the best ways to find out what grants are available in your country and industry, and how to apply in a way that increases your odds of success. Spoiler alert: it might be worth enlisting some help. You could be leaving (public) money on the table. Click play at the top of the page! The post MBA1664 Are Government Grants Worth Applying For? appeared first on The $100 MBA .
Mon, November 23, 2020
MBA1663 Must Read: Million Dollar Coach By Taki Moore
Today, it’s a Must-Read from a master. Taki Moore is the coach’s coach — the guy whose success and experience in this rapidly growing field is second to none. If coaching continues to explode as predicted, it won’t surprise Taki. He’s been ahead of this game for a while now. Million Dollar Coach is Taki Moore’s handbook for building a 7-figure business by helping others reach their goals. It’s an audacious title, but a realistic approach — one he’s tested in the field. Tune in, and hear the best takeaways. Click play at the top of the page! Show Links The Breakout Business Roadmap Million Dollar Coach by Taki Moore The post MBA1663 Must Read: Million Dollar Coach By Taki Moore appeared first on The $100 MBA .
Fri, November 20, 2020
MBA1662 Where To Find a Great Paid Ads Marketer + Free Ride Friday
Sometimes, you really do have to spend some to make some…but it only works if you spend wisely . That’s where the professionals come in. Today, we discuss how (and why) to find a paid ads marketer for hire. Yes, you can run ads yourself — you can even take courses and use free resources to learn how. We did, in our early days. But you won’t be as effective as a pro. Learn why real marketers are worth the investment, and where to find a reliable one that’ll get you the most for your advertising dollars. Click play at the top of the page! Show Links Breakout Business Roadmap EasyCourse Fiverr Adespresso The post MBA1662 Where To Find a Great Paid Ads Marketer + Free Ride Friday appeared first on The $100 MBA .
Thu, November 19, 2020
MBA1661 Are Google Ads Worth It?
It’s the “other” SEO: paying Google to display your ads above the organic search results. It’s expensive. But does it work? Today, we discuss what kinds of businesses get the most from Google. We’ll explain why these ads work, and why they cost so much more than ads on social media. The investment is high, but the returns are (potentially) game-changing. It’s all part of a 2-part exploration of paid ads, which continues on tomorrow’s episode. Tune in, and learn what makes Google ads worth their considerable price — for some businesses. Is yours one of them? Click play at the top of the page! The post MBA1661 Are Google Ads Worth It? appeared first on The $100 MBA .
Wed, November 18, 2020
MBA1660 Q&A Wednesday: How do I grow my cleaning service business?
When you personally provide a paid service, how can you scale up? And can you do it without sacrificing quality? Unless they finally invent cloning, a solopreneur can only do so much. Which means that every service-based business has a ceiling — once you reach a certain number of clients…that’s it. Or is it? It’s Q&A Wednesday, and we’ve got a listener who wants to go big. For now, the business is a two-person operation. But in today’s episode, we explain how to bring on a team that provides a consistent experience no matter who actually shows up. Take a page from this growing small business, and learn how to scale. Click play at the top of the page! Show Links The Breakout Business Roadmap The post MBA1660 Q&A Wednesday: How do I grow my cleaning service business? appeared first on The $100 MBA .
Tue, November 17, 2020
MBA1659 The 1 x 3 Focus Challenge
Focus = results. It’s tempting — very tempting — to try and do everything. To spread your bets across multiple projects, products, and marketing channels. It even seems smart. Why put your eggs in one basket? Well…because it can work. Really well. Today, we introduce a challenge from a fellow founder that can change everything. It’s a way to hone in on what really gets results, and help you end the year on a high note. The 1×3 Focus Challenge isn’t complicated — and that’s the point. By stripping down and focusing on a few key things, everything you do becomes that much more powerful. Hear how the Challenge works, and try it for yourself. Click play at the top of the page! Show Links Start Your First Online Business Leadpages The post MBA1659 The 1 x 3 Focus Challenge appeared first on The $100 MBA .
Mon, November 16, 2020
MBA1658 Guest Teacher – Loren Weisman – How to Personalize the Navigation of your Business Strategy
One size does not fit all. When you’re seeking guidance on business, there’s no shortage. But what worked for one “guru” might not work for you. For all the well-intentioned advice out there, none of it considers one key factor — you. So how can you find your path to independent success? Loren Weisman is a different kind of teacher. He won’t tell you to do what he did. He wants you to figure out what works best considering your resources, strengths, and style. Tune in, and stop trying to fit square pegs into round holes. Protect yourself from “coaches” who are in it for their success, not yours. Click play at the top of the page! Show Links Loren Weisman The post MBA1658 Guest Teacher – Loren Weisman – How to Personalize the Navigation of your Business Strategy appeared first on The $100 MBA .
Fri, November 13, 2020
MBA1657 How to Prepare Your Business for The Holidays + Free Ride Friday
It’s getting close. Whatever your background or beliefs, “the holidays” are something most businesses have to prepare for. And that’s the key: actually preparing — so that you, your team, and your customers can enjoy…well, happy holidays. It doesn’t happen by accident. Today, we discuss the steps you need to take to accommodate the needs of your employees, the wants of your customers, and the overall health of your business.Don’t lose momentum. But don’t lose the opportunity to enjoy time with friends and family, either. Make sure this holiday season is a real celebration — whatever you’re celebrating. Click play at the top of the page! Show Links EasyCourse The post MBA1657 How to Prepare Your Business for The Holidays + Free Ride Friday appeared first on The $100 MBA .
Thu, November 12, 2020
MBA1656 The Best Time To Take a Break
You need a break. But your business needs you. What’s an entrepreneur to do? Today, we discuss how to schedule vacations wisely. By being smart with your calendar, you can do what’s best for your business and for yourself — both of which depend on the other staying healthy. These are practical steps for avoiding burnout, and protecting your free time. Remember why you go into business: to create time for yourself. Anyone can work themselves to death. But the freedom of entrepreneurship is the freedom to step back and recharge. Work to live; don’t live to work. Click play at the top of the page! The post MBA1656 The Best Time To Take a Break appeared first on The $100 MBA .
Wed, November 11, 2020
MBA1655 Q&A Wednesday: Is a Cat Cafe a good business?
There’s niche — and then there’s “Cat Cafe” niche. It’s Q&A Wednesday, and we’ve got a listener who’s considering this surprisingly popular business model. Some hot beverages, maybe a little food, and…live cats. Lots of ‘em. Can this actually work? If so, how? Today, we’ll explore what factors you should think about when starting a niche brick & mortar business. While extremely specific passion projects are fun, they still have to be profitable, sustainable, and scaleable. We’ll discuss how to make sure a project like this is all three. Tune in, and get a little inspiration for your next project — no matter how boldly, unapologetically niche it is. Click play at the top of the page! The post MBA1655 Q&A Wednesday: Is a Cat Cafe a good business? appeared first on The $100 MBA .
Tue, November 10, 2020
MBA1654 5 Things I Learned From 5 People in 2020
It’s that time of year! Our annual tradition of sharing the best lessons from the most insightful people helps us put a lid on the year gone by — and gear up for next year’s challenges. While 2020 was…not ideal for many, it was rich with wisdom we can bring into 2021. Today, we’ve got 5 hard-hitting, indelible insights from fellow entrepreneurs who do things a little bit differently, a little more creatively, and definitely more memorably. This is the best of the best: the most helpful lessons 2020 had to offer. Let’s take what’s valuable from this dumpster fire of year, and move forward with optimism. Click play at the top of the page! Show Links Business Blueprint Million Dollar Coach The Alter Ego Effect Ryan Holiday Naval Ravikant The post MBA1654 5 Things I Learned From 5 People in 2020 appeared first on The $100 MBA .
Mon, November 09, 2020
MBA1653 Guest Teacher – Amira Alvarez – How to Make an Income Breakthrough
Wealth is attainable. Amira Alvarez is the founder and CEO of The Unstoppable Woman, a company founded on the idea that limits are something we impose on ourselves. As someone who personally quintupled her own income within a year, she would know. Today, she’s here with a 6-step plan for earning the income you want, not the income you can settle for. In this lesson, she explores what stops people from doing whatever it is they want to do. More importantly, she explains how to stop stopping. Get to the root of how and why you hold yourself back. Become unstoppable. Click play at the top of the page! Show Links Free Resources from The Unstoppable Woman The post MBA1653 Guest Teacher – Amira Alvarez – How to Make an Income Breakthrough appeared first on The $100 MBA .
Fri, November 06, 2020
MBA1652 How to Start a Customer Support Team + Free Ride Friday
Handling questions, complaints, and more all by yourself? Maybe it’s time to stop. Today, we discuss how to put together an all-star Customer Support squad. It’s one of the best ways to compete against bigger companies, as rockstar service can make all the difference to consumers — especially for tech products. Learn how to know when it’s time to hire, where to look for the best help for your budget, and how to create a system that lets your team scale as the business grows. Prioritize support, and you won’t regret it. Hear how we built our ride-or-die Support Team, and why it’s worth every minute (and dime) you can spend on it. Click play at the top of the page! The post MBA1652 How to Start a Customer Support Team + Free Ride Friday appeared first on The $100 MBA .
Thu, November 05, 2020
MBA1651 Build a System, Not a Business
It’s never about the product. It’s always about execution. Today, we discuss how to “systematize” your business. By establishing self-sustaining standard operating procedures, you won’t just make your business more efficient. You’ll make it more powerful. It’s the epitome of working smarter, not harder.Learn how to improve your process and your results, with systems that minimize the time and effort required to produce each outcome. Put it all together, and see how much of your business can run itself. Click play at the top of the page! The post MBA1651 Build a System, Not a Business appeared first on The $100 MBA .
Wed, November 04, 2020
MBA1650 Q&A Wednesday: How do I build a sales funnel on WordPress?
From stranger, to customer — how does your website get people there? It’s all about effective funnels. “Funnels” are pretty much anything that moves people from never having heard of your brand, to being interested, to considering a purchase, to making one. Many have tried to perfect a system for this. But all you really need is a WordPress site, and a little software. It’s Q&A Wednesday, and we’ve got a listener who wants to make his site the most efficient funneling machine possible. Today, we’ll recommend a few tools for that, and explain how they work. It’s a perfect, bite-sized lesson in creating customers. Click play at the top of the page! Show Links ClickFunnels Cartflows WooCommerce The post MBA1650 Q&A Wednesday: How do I build a sales funnel on WordPress? appeared first on The $100 MBA .
Tue, November 03, 2020
MBA1649 3 Low-Risk Businesses You Can Start Today
Nothing is risk-free. But risk can be minimized. …even when you start a business. You don’t have to put your home or life savings on the line to be an entrepreneur. There are ways to get into the game that don’t require a massive investment, or sinking yourself into debt. Today, we discuss 3 of those ways. The 3 kinds of businesses we cover have one thing in common: minimal capital required from you. That means that even if it doesn’t go well, you don’t lose your shirt. It’s about taking smart, small risks, not no risks. See which option could work for you. You could be in business with less capital than you think. Click play at the top of the page! Show Links Empire Flippers Jim Rohn The post MBA1649 3 Low-Risk Businesses You Can Start Today appeared first on The $100 MBA .
Mon, November 02, 2020
MBA1648 Must Read: Before the Exit by Dan Andrews
Is it time to sell your business? Most of this podcast is about building your business. But when the endgame is in sight, how do you know when to make that final call? When is entrepreneurship…over? We’ve got a Must-Read book with a few answers. Before the Exit poses a few questions you should ask before cashing out. And if you’re not considering selling — read this anyway! The thought experiments this book contains can help you stick with your business when times are tough. Get some great advice that you’ll need eventually — if you don’t already. Click play at the top of the page! Show Links Before the Exit: Thought Experiments for Entrepreneurs by Dan Andrews The post MBA1648 Must Read: Before the Exit by Dan Andrews appeared first on The $100 MBA .
Fri, October 30, 2020
MBA1647 How to Deliver Tough News to Customers + Free Ride Friday
It’ll happen eventually. A change to your service. A delay. A mistake. At some point, you’ll have to break some less-than-pleasant news to your customers. Fortunately, it doesn’t have to hurt your relationship. Today, we share the steps you should take whenever there’s an uncomfortable announcement on the horizon. You can tell people what they don’t want to hear — while still making them feel respected and valued. When it’s time to communicate bad news, you can always communicate something else, too: your continued devotion to serving customers as best you can. Click play at the top of the page! The post MBA1647 How to Deliver Tough News to Customers + Free Ride Friday appeared first on The $100 MBA .
Thu, October 29, 2020
MBA1646 How to Prevent Hustle Burnout
Hard work has a tipping point…but it also has a point of diminishing returns. Hard work isn’t “productive” if it burns you out. Hustle isn’t effective if it’s not sustainable. While it’s tempting to assume that the hardest worker wins, it’s just never been true. Entrepreneurs have to master efficiency — not self-denial. It’s a cold, hard reality of business that you can’t sprint through a marathon! Today, we offer a few ways to avoid burnout without hurting your business. With a few techniques, you can make yourself more capable, more competent, and better balanced. Click play at the top of the page! Show Links Essentialism by Greg McKeown The post MBA1646 How to Prevent Hustle Burnout appeared first on The $100 MBA .
Wed, October 28, 2020
MBA1645 Q&A Wednesday: How can I provide some company perks on the cheap? Any advice?
Wanna show your team some love…on a budget? It’s Q&A Wednesday, and we’ve got a listener who wants nothing more than to show the team just how appreciated they are. Unfortunately, it’s not possible to show it in their paychecks. But it’s still possible. Today, we explore a few ways to reward your team with the funds you have. From strategic time off to services to professional development, you can afford to keep morale high. Find out how. Click play at the top of the page! The post MBA1645 Q&A Wednesday: How can I provide some company perks on the cheap? Any advice? appeared first on The $100 MBA .
Tue, October 27, 2020
MBA1644 More Revenue in 45 Days
Strapped for cash? Revenue is like oxygen for a business — it’s a matter of survival. Today, we discuss exactly how to boost revenue when you need it most, in just a few weeks. With the strategies we discuss in this episode, 45 days is a realistic timeframe in which to add some serious black ink. It all comes down to 3 specific strategies. Every business needs a boost now and again. In fact, we shouldn’t wait until we’re in financial trouble to maximize revenue. You can employ these strategies at regular intervals throughout the fiscal year. Find out exactly how to get some more “profit” into your “profit & loss” sheet. Click play at the top of the page! The post MBA1644 More Revenue in 45 Days appeared first on The $100 MBA .
Mon, October 26, 2020
MBA1643 Guest Teacher – Stacey Brown Randall – How to Generate Referrals Without Asking
Who’s sending you business? Why? Can you do anything to make it happen more often? Yes, you can. That’s the message today’s special guest teacher, Stacy Brown Randall, is here to deliver. She’s got a step-by-step plan to make more referrals happen — without actually asking anyone to refer people. All you need is a little psychology. Tune in, and hear how a few simple steps can increase referrals drastically, without the awkwardness of overtly encouraging your referrers. Click play at the top of the page! Show Links Generating Business Referrals Without Asking by Stacy Brown Randall Roadmap to Grow Your Business Podcast with Stacy Brown Randall Referral Ninja Quiz The post MBA1643 Guest Teacher – Stacey Brown Randall – How to Generate Referrals Without Asking appeared first on The $100 MBA .
Fri, October 23, 2020
MBA1642 Can You Build a Business Alone? + Free Ride Friday
Solopreneurs: are they real? Do they stay solo…forever? Running a business by yourself is something we usually think of as a first stage. Eventually, you hire people. But if you’re happy to run a one-person operation, is it viable in the long term? Short answer: yes, but it comes with some drawbacks. Today, we discuss what kinds of businesses can function without any help, and what the real limits are. Having run a one-man web design company alone, our intrepid host Omar knows what it takes. He also knows the drawbacks. Tune in, and see if solopreneurship is something you really want to consider — or not. Click play at the top of the page! The post MBA1642 Can You Build a Business Alone? + Free Ride Friday appeared first on The $100 MBA .
Thu, October 22, 2020
MBA1641 How to Find a Great Content Writer
Words are the heart of marketing. So how do you find the best writing talent? Your emails, blog, social posts, and website copy need to reflect your brand. Your words have to provoke emotional responses and inspire action among consumers. For most people, that requires a professional. There’s no shortage of writers out there. Unfortunately, most of them are terrible. Today, we’ll share how we found our full-time wordsmith, and why cruising the job boards might not help you find what you’re really looking for. Sometimes, you have to chase the talent a little. Get someone on your team who can truly articulate your brand’s message. Click play at the top of the page! The post MBA1641 How to Find a Great Content Writer appeared first on The $100 MBA .
Wed, October 21, 2020
MBA1640 Q&A Wednesday: Should my remote team have a dress code?
What should you wear to a Zoom meeting? As COVID has forced so many businesses to operate online, some new questions have come up. While office dress codes are pretty standard — and easily enforceable — what happens when everyone works from home? And, y’know…does it matter? It’s Q&A Wednesday, and we’re helping one listener decide on a policy for their team. While it’s important to keep your business professional as norms change, it’s equally important to treat your team like adults. Hear our advice, and decide for yourself if “casual Friday” is a thing of the past, or a permanent dress code. Click play at the top of the page! The post MBA1640 Q&A Wednesday: Should my remote team have a dress code? appeared first on The $100 MBA .
Tue, October 20, 2020
MBA1639 5 Principles of Starting a Tech Startup
Here’s what we wish we knew earlier! In our time building and running a tech startup, we’ve learned too much to fit into a single episode. But a few core principles apply to all of it, in one way or another. Today, we share these principles with you. We’ve got the 5 most important ideas any tech startup founder should live by. These are things that both of us (your intrepid host Omar, and myself, his co-founder) learned the hard way — so you don’t have to. Let our experience be your advantage! With these 5 principles, your chances of failure will drop, drastically. These are things most people just don’t think of — until it’s too late. Save yourself some trouble! Click play at the top of the page! Show Links WebinarNinja Start Your First Online Business with Omar Zenhom (14-day free trial with promo code MBA) The post MBA1639 5 Principles of Starting a Tech Startup appeared first on The $100 MBA .
Mon, October 19, 2020
MBA1638 Guest Teacher – Margie Warrell – How to Bounce Back from a COVID-induced Crisis
You can make it through this. And so can your business. COVID has screwed up…everything. Many businesses have closed — some temporarily, some forever. But others have adapted, pivoted, even thrived. How? According to this week’s special guest teacher, it all comes down to resilience. Margie Warrell has closely studied success in business, and currently sits on the advisory board of The Forbes School of Business and Technology. Today, she’s here to share the habits that cultivate resilience, and the ability to make it through tough times. Rather than an inborn trait, resilience is acquired — and you can acquire it. Tune in, and hear Margie’s advice. It just might be exactly what you need to get your business through. Click play at the top of the page! Show Links Reset Your Life Compass by Margie Warrell Start Your First Online Business with Omar Zenhom (14-day free trial with promo code MBA) The post MBA1638 Guest Teacher – Margie Warrell – How to Bounce Back from a COVID-induced Crisis appeared first on The $100 MBA .
Fri, October 16, 2020
MBA1637 Do You Need a Change? + Free Ride Friday
Ask yourself honestly: does running your business just…suck? If you’re feeling run-down, unmotivated, uninspired, you might be fine. You might just need a break, or a change in how your business operates. But you might need something a little more drastic. You might need to get out of it altogether. The point of entrepreneurship is to choose your own path. If you don’t like the one you’re on, it’s ok to get off! Today, we’ll discuss how to know if it’s really time to move on — and what to do if you suspect that’s the case. Click play at the top of the page! Show Links Himalaya Learning: 14-Day Free Trial including Start Your First Online Business with Omar Zenhom (Use Promo Code MBA) EasyCourse The post MBA1637 Do You Need a Change? + Free Ride Friday appeared first on The $100 MBA .
Thu, October 15, 2020
MBA1636 5 Reasons To Keep Your Business Small
How big is big enough? Most people try to grow their business as much as possible. But that’s not the only option! What if the right business for you is…something less gigantic? There are a few reasons this could be the case. Today, we discuss 5 big advantages to keeping it small. Instead of assuming you want what other entrepreneurs want, take a moment to decide what kind of lifestyle and workday would make you happiest. …it just might be the kind of business that doesn’t grow indefinitely. Click play at the top of the page! Show Links Himalaya Learning: 14-Day Free Trial including Start Your First Online Business with Omar Zenhom (Use Promo Code MBA) Anyone Can Do It Company of One The post MBA1636 5 Reasons To Keep Your Business Small appeared first on The $100 MBA .
Wed, October 14, 2020
[Bonus Episode] Ep1 of Start Your First Online Business
Today, we’re bringing you something special. We teamed up with Himalaya Learning, an online education platform offering audio courses in entrepreneurial skills. Together, we created Start Your First Online Business, a complete course that walks you step by step through creating your own startup. This 10-part course gives you the knowledge you need to get your business idea out of your head, and into the real world — with a low-risk, sustainable, realistic approach. …and we’re sharing the first lesson for free, here on The $100 MBA Show . Lesson 1, Entrepreneurship 101: Business Basics, explains the mindset you need to succeed as an entrepreneur. In it, we explore the 5 core principles that maximize your chances of actually making it as an independent business founder. With insight and experience from our own journey, this lesson delivers the strategies that create a strong, stable foundation for your business. Best of all, our approach doesn’t involve going into debt or risking your home or life savings. It’s a strategic philosophy grounded in reducing risk, and building your business one piece at a time. Check it out, and don’t forget to use our special promo code for a free trial of Himalaya Learning, with all the courses it has to offer. Start Your First Online Business is available now, exclusively on Himalaya. Click play at the top of the page! Show Links Himalaya Learning: 14-Day Free Trial including Start Your First Online Business with Omar Zenhom (Use Promo Code MBA) The post [Bonus Episode] Ep1 of Start Your First Online Business appeared first on The $100 MBA .
Wed, October 14, 2020
MBA1635 Q&A Wednesday: How much do I need to pay my EA?
Ready for an executive assistant? It’s Q&A Wednesday, and we’ve got a listener who wants an EA, but isn’t sure what to spend. An EA is our top recommendation for a first hire, and they can quickly become invaluable. …but how much should “invaluable” actually cost? Today, we’ll discuss what the options are, what the variables are, and our recommendations for finding the perfect new team member. From local to global, part-time to full-time, the right EA for your needs, budget, and location is out there. Let’s find them! Click play at the top of the page! Show Links Glassdoor Onlinejobs.ph The post MBA1635 Q&A Wednesday: How much do I need to pay my EA? appeared first on The $100 MBA .
Tue, October 13, 2020
MBA1634 3 Reasons Not To Sell Your Products on eBay
If you’re thinking of selling products on eBay…don’t. It seems like a good idea, from a distance. But the dangers inherent in selling on eBay far outweigh the advantages. Our intrepid host Omar would know — he had an eBay-based business once. There’s a good reason he doesn’t have one now. Today, we detail the serious downsides of eBay commerce, including some nefarious scam artistry that anyone can fall victim to — and eBay can’t seem to do anything about. We’ll discuss why it’s always better to invest in your own e-commerce infrastructure, even if it costs more up front. Plus, we’ll tell you the one thing eBay actually is good for (hint: not business). Click play at the top of the page! Show Links Shopify The post MBA1634 3 Reasons Not To Sell Your Products on eBay appeared first on The $100 MBA .
Mon, October 12, 2020
MBA1633 Guest Teacher – Gino Wickman – How To Determine If You Have What It Takes To Become An Entrepreneur
Is entrepreneurship for you? ‘Cause it’s not for everyone. If you’re wondering whether you have what it takes to build your own business, we have an answer. Actually, our special guest, Gino Wickman, has an answer. Actually, you have the answer. But Gino has the perfect way to help you find it. Gino Wickman has 30 years of experience building businesses, guiding other entrepreneurs, and writing best-selling books on entrepreneurship — including one featured on our “Must Read” list. Today, he’s here to help you self-evaluate as a budding entrepreneur-in-the-making. Tune in, and hear about the specific traits that successful entrepreneurs have. It’s not about whether you’re “good” enough, or have some mind-blowing product idea or experience in business. It’s about whether you’ll really love it. Click play at the top of the page! Show Links e-Leap Free Resources for Entrepreneurs Free Chapter: Entrepreneurial Leap by Gino Wickman Must Read: Traction by Gino Wickman The post MBA1633 Guest Teacher – Gino Wickman – How To Determine If You Have What It Takes To Become An Entrepreneur appeared first on The $100 MBA .
Fri, October 09, 2020
MBA1632 How Do You Turn Your YouTube Viewers into Email Subscribers? + Free Ride Friday
Got great YouTube content? A strong following? Great! But how is that supposed to help your business? Today, we discuss how to turn views into conversions. YouTube is awesome for the top of your marketing “funnel,” but all those viewers are useless if you can’t follow up. You need email addresses, not likes and shares. Fortunately, there’s a way. Learn how a simple modification can turn every YouTube video into a lead-capturing, email-list-building machine. Get your potential customers off YouTube and into your business ecosystem. Click play at the top of the page! Show Links EasyCourse WebinarNinja The post MBA1632 How Do You Turn Your YouTube Viewers into Email Subscribers? + Free Ride Friday appeared first on The $100 MBA .
Thu, October 08, 2020
MBA1631 How To Create A Compelling Sales Page
What makes a sales page work? The goal is to get people to buy. So why do some pages perform better than others? Today, we’ll discuss one key element that has a bigger impact than any other. Whether it’s your homepage, or individual product pages, there’s one thing that really conveys the value of your product. It might not be what you think, but it’s undeniably at the core of what inspires consumer action. Best of all? This thing is completely under your control. Tune in, and learn how your sales pages can make a stronger case for your products. Click play at the top of the page! Show Links Words The post MBA1631 How To Create A Compelling Sales Page appeared first on The $100 MBA .
Wed, October 07, 2020
MBA1630 Q&A Wednesday: Is it OK to not give refunds?
No-refund policy: good idea? Terrible idea? It’s Q&A Wednesday, and we’ve got an online course seller who wants to protect their revenue from frivolous refund requests. Will a blanket no-refund statement scare people away? Or will it just save some hard-earned cash? We’ll discuss a few options when it comes to refund policy, and why no business owner has to feel bad about protecting their investment. It’s all about making sure that customers really give your product a chance first! There is a way to make sure people who are genuinely not helped by your product get their money back — without letting yourself be taken advantage of. Click play at the top of the page! The post MBA1630 Q&A Wednesday: Is it OK to not give refunds? appeared first on The $100 MBA .
Tue, October 06, 2020
MBA1629 How to Attract Great Talent When You’re Just Getting Started
We all want the best possible team. But is that a realistic goal in your first year or two? When you haven’t established a reputation yet, how can you attract the best talent? Turns out, being new to the game is a big advantage in that department. Today, we discuss 5 things that attract great hires, and explain why new businesses are sometimes better positioned to offer them. We’ll explain what to put out there so dynamic, creative, hungry individuals apply. If you build it, they will come — but only if you give them a few good reasons. Learn why money isn’t the only factor in attracting employees. Empower your business to bring in top talent, with a few promises that anyone can keep, in any size business. Click play at the top of the page! The post MBA1629 How to Attract Great Talent When You’re Just Getting Started appeared first on The $100 MBA .
Mon, October 05, 2020
MBA1628 Guest Teacher – Penny Elliott – How To Get Momentum In Your Business Through Accelerated Sales & Automation
Not much of a “salesperson?” That’s ok (and totally normal). Today, we’ve got a top-level expert in the Selling Arts, Penny Elliott. Penny’s raked in millions in sales over her career, and currently makes her living showing others how it’s done. In this episode, Penny shares 3 specific strategies anyone can use to move their products and services — especially in the current business climate. Learn the principles that can empower you to sell, whether you think of yourself as a “salesperson” or not. Click play at the top of the page! Show Links Get Momentum by Penny Elliott Penny Elliott Group Sales Swipe Copy The post MBA1628 Guest Teacher – Penny Elliott – How To Get Momentum In Your Business Through Accelerated Sales & Automation appeared first on The $100 MBA .
Fri, October 02, 2020
MBA1627 Do You Need an Office To Work Efficiently + Free Ride Friday
What did we really lose when we lost our offices? Coronavirus changed everything for some companies. Not ours — our team has always been fully remote. But as other companies were forced into the WFH life, we couldn’t help but wonder… …have we been missing out on something? Our host Omar decided to find out by asking a fellow entrepreneur. He spoke with the founder and CEO of Wistia, which had to shutter their Massachusetts-based headquarters. Did they lose productivity? Collaboration? Revenue? Hear what Omar learned, and how it can affect your business plans. If given the choice, should you build a remote team, or get yourself an office? Click play at the top of the page! Show Links Wistia The post MBA1627 Do You Need an Office To Work Efficiently + Free Ride Friday appeared first on The $100 MBA .
Thu, October 01, 2020
MBA1626 Are You Taking Enough Risks?
Playing it safe isn’t that…safe. If you’re stuck in habitual patterns — because they’ve worked ok so far — that’s not stability. That’s stagnation. Today, we discuss how to tell if you’re too comfortable in your comfort zone. Are you trying new things? Are you innovating? If not, the competition will. Tune in, and learn how and why to experiment and look for new paths — even if you like the paths you’re used to. “Risky” doesn’t have to mean dangerous or irresponsible. And remember: not taking risks is a risk of its own. Click play at the top of the page! The post MBA1626 Are You Taking Enough Risks? appeared first on The $100 MBA .
Wed, September 30, 2020
MBA1625 Q&A Wednesday: How long should my YouTube videos be?
YouTube: if you think your business can ignore it, think again. It’s Q&A Wednesday, and we’ve got a listener looking for some YouTips, if you will. Because YouTube is so much more than a place to watch cat videos. It’s a social platform, an ad-revenue generating machine, and…a powerful search engine. In other words, treat YouTube like you treat its owner, Google — like it can make or break your business. Today, we’ll borrow some advice from a true YouTube expert (don’t worry, we’ll tell you who), and help you figure out what metrics matter — and how to nail them. Click play at the top of the page! Show Links Backlinko Storyblocks The post MBA1625 Q&A Wednesday: How long should my YouTube videos be? appeared first on The $100 MBA .
Tue, September 29, 2020
MBA1624 Must Read P2- Creativity, Inc. by Ed Catmull
But wait, there’s more! From the company that brought you incredible stories like Finding Nemo comes another inspiring tale — how one business did things differently, and it worked. This is part 2 of our 2-part review of Ed Catmull’s Creativity, Inc. Go back and listen to Part 1, if you haven’t. In this episode, we’ll discuss the book’s takes on planning strategies, fear, failure, and how to truly lead a team of empowered, independent, motivated employees. It was a long road to Woody and Buzz. But like so many business stories, the journey was just as incredible as the destination. Click play at the top of the page! Show Links Creativity, Inc. by Ed Catmull The post MBA1624 Must Read P2- Creativity, Inc. by Ed Catmull appeared first on The $100 MBA .
Mon, September 28, 2020
MBA1623 Must Read P1 – Creativity, Inc. by Ed Catmull
This book is so good, we had to review it twice. Creativity, Inc. , from the co-founder of Pixar, is packed with incredibly valuable lessons for any business leader (or anyone who wants to be one). In the first part of this 2-part review, we’ll discuss Ed Catmull’s take on team-building, cultivating creativity, creating a company culture, and leadership. The author’s take on these things will surprise you — and inspire you. Hear what it took to build one of the greatest story-telling businesses in history. Learn how you can apply the same principles to your story. Click play at the top of the page! Show Links Creativity, Inc. by Ed Catmull The post MBA1623 Must Read P1 – Creativity, Inc. by Ed Catmull appeared first on The $100 MBA .
Fri, September 25, 2020
MBA1622 How To Negotiate Any Big Expense + Free Ride Friday
Tough times? Tight budget? Let’s make some room on that balance sheet. Today, we explain how to save money by renegotiating some of your biggest expenses. It’s an obvious strategy, but too few entrepreneurs try it. You could be paying less to suppliers, vendors, contractors, and others. So why not ask? Remember: your business is valuable to them — and there’s leverage in that. We’ll discuss the approach you can take (and exactly what you can say) to bring your monthly bills down. In the end, your success is their success, too. Use that! Click play at the top of the page! Show Links EasyCourse The post MBA1622 How To Negotiate Any Big Expense + Free Ride Friday appeared first on The $100 MBA .
Thu, September 24, 2020
MBA1621 Is Paid Advertising Bad For Your Business?
The biggest problem with paid ads? They cost money. And sometimes, they cost more than they’re worth. Today, we explore the ROI on paid ads — whether they’re on social platforms like Facebook, search engines like Google, or content spaces like YouTube. If you’re not careful, what looks like a smart move can be nothing but a money pit. Depending on the business, ads can be a major drag. Paid advertising is not your only option. If you’re not tracking and controlling the cost per acquisition of every new customer, your ads may be killing your bottom line. Don’t waste your money — Click play at the top of the page! The post MBA1621 Is Paid Advertising Bad For Your Business? appeared first on The $100 MBA .
Wed, September 23, 2020
MBA1620 Q&A Wednesday: What’s the best mic for podcasting?
Podcasting: it’s a lot better with the right equipment. It’s Q&A Wednesday, and we’re helping one listener choose a crucial piece of gear: the mic! We’ve been doing this for a while — this is episode 1,620 — so we’ve tried quite a few. The mic we use isn’t the most expensive one, but it does everything a podcaster needs. But more importantly, we control the space we record in. That has a much bigger impact on sound quality than anything else. Learn how to get the most professional sound, whatever the budget. Whether you’ve got a full studio to work with, or nothing but a closet, your podcast can sound awesome. Click play at the top of the page! Show Links TroyStudio Sound Recording Box AudioTechnica ATR2100 Shure SM7B Zoom H4N The post MBA1620 Q&A Wednesday: What’s the best mic for podcasting? appeared first on The $100 MBA .
Tue, September 22, 2020
MBA1619 Should You Charge For Shipping?
Did Prime ruin the whole shipping thing? It’s a fundamental e-commerce question. So many businesses lose money — or tighten their margins — by absorbing excessive shipping costs. You don’t have to be one of them! Today, we explain why shipping should actually be a revenue generator, not an expense. WIth our intrepid host Omar’s experience in e-commerce, this episode lays out the reality of shipping costs and their effect on purchasing habits. Spoiler alert: shipping is rarely a deal-breaker. Learn what works best in shipping policy, and get the best deal for your business and your customers. Click play at the top of the page! The post MBA1619 Should You Charge For Shipping? appeared first on The $100 MBA .
Mon, September 21, 2020
MBA1618 Guest Teacher – Domenic Aversa – How to Navigate the World of High Risk Lending
Is your business in trouble? Don’t make it worse. There are financial predators out there targeting distressed companies. Don’t let your business fall victim! If you’re in a tight spot, you have to know who to accept help from — and what to expect. Fortunately, we know an expert on all that. Domenic Aversa specializes in getting companies through tough times. Today, he’s here to tell you what the predators — and scavengers — look like, so you can see them coming. If you’re like countless businesses out there reeling from the current economic climate, all might not be lost. But before you take a helping hand, make sure the other hand isn’t holding a knife. Click play at the top of the page! Show Links Corporate Undertaker Corporate Undertaker: Business Lessons From the Dead and Dying by Domenic Aversa The post MBA1618 Guest Teacher – Domenic Aversa – How to Navigate the World of High Risk Lending appeared first on The $100 MBA .
Fri, September 18, 2020
MBA1617 How Saying “No” Can Make Your Business More Profitable + Free Ride Friday
Few words are more powerful than “no.” But you have to know how to use that power wisely. As your business grows, the “no’s” become more frequent, and more important. Every “yes” is a “no” to something else — which means you need to master your priorities. Today, we discuss how to be properly selective, and more discriminating in what you say “yes” to. We’ll explore the different kinds of no’s — internal and external — and get a handle on how to wield them effectively. Opportunity costs are still costs! Learn what that means — Click play at the top of the page! Show Links EasyCourse Essentialism: The Disciplined Pursuit of Less by Greg McKeown The post MBA1617 How Saying “No” Can Make Your Business More Profitable + Free Ride Friday appeared first on The $100 MBA .
Thu, September 17, 2020
MBA1616 Should You Offer Chat Support in Your Business?
Live Chat Support: it’s an incredible plus for your business. But that doesn’t mean you’re ready to offer it. Today, we discuss what you have to consider before you make a promise you can’t keep. A lot goes into live support, and you have to make sure you can deliver. We learned this with our own SaaS company, as reliable support is great for both pleasing current customers and attracting new ones. But you can’t just give people support — you have to give them great support, or none at all. Learn what you have to be able to do, and decide if your business is ready to be…well, more supportive. Click play at the top of the page! The post MBA1616 Should You Offer Chat Support in Your Business? appeared first on The $100 MBA .
Wed, September 16, 2020
MBA1615 Q&A Wednesday: Should I ask my dad to invest in my business?
Need money to start a business? It’s one of the first big hurdles entrepreneurs face. Going to a bank or VC is a fraught process, and it’s not guaranteed to work. But what if you have family with cash to spare? It’s Q&A Wednesday, and we’ve got a listener who has an idea for a mobile app — and a dad with $20k to burn. Should he ask for it? Or is there another way to build this thing? Today, we’ll explore the ups and downs of taking business loans from family, and what the alternatives are. Risking someone else’s capital is always scary. What changes when it’s someone close? Hear what we recommend. Click play at the top of the page! The post MBA1615 Q&A Wednesday: Should I ask my dad to invest in my business? appeared first on The $100 MBA .
Tue, September 15, 2020
MBA1614 3 Big Mistakes to Avoid When Growing Your Business
Ready to scale? You got your business off the ground. Now, it’s time to reach for that next level. But if you’ve never done so before, look out! Too many small businesses stumble in ways that can cost you dearly — for months or years to come. Today, we outline 3 ways you can really screw up. These are the most common ways businesses get derailed on their way up the mountain. Fortunately, the pitfalls are pretty easy to avoid, if you’re willing to grow strategically. Let’s make sure your business grows sustainably. Click play at the top of the page! The post MBA1614 3 Big Mistakes to Avoid When Growing Your Business appeared first on The $100 MBA .
Mon, September 14, 2020
MBA1613 Guest Teacher – Jeff White – How to Make Your Website Accessible to All
Brick & mortar businesses must be accessible to people with different needs. But what about websites? Are you leaving people with sensory or motor disabilities out of your marketing? Making sure you’re not isn’t just ethically right, it’s smart business. So what can you do to make sure everyone is welcome on your little corner of the Internet? We have a guest teacher for that. Jeff White of Kula Partners is an expert in website accessibility. A web designer for almost 3 decades, he understands both your marketing needs and the needs of those who can’t navigate the ‘net like most consumers. Tune in, and hear about a few easy steps you can take to ensure accessibility. Don’t leave leads on the table. Click play at the top of the page! Show Links Kula Partners The Kula Ring Podcast Website Accessibility Guidelines Headliner The post MBA1613 Guest Teacher – Jeff White – How to Make Your Website Accessible to All appeared first on The $100 MBA .
Fri, September 11, 2020
MBA1612 How Much You Should Spend on Payroll + Free Ride Friday
What percentage of your expenses should cover payroll? What’s sustainable, fair, and makes sense? Today, we discuss the factors involved. We’ll help you figure out just how big a slice your team should take out of the profit pie. The right number will vary for different types of businesses, but almost every business falls into one of two categories. And of course, you get what you invest in. Get a baseline for what businesses like yours spend on their teams, and see if you’re spending the right amount. Click play at the top of the page! Show Links EasyCourse The post MBA1612 How Much You Should Spend on Payroll + Free Ride Friday appeared first on The $100 MBA .
Thu, September 10, 2020
MBA1611 Why Candour Is Essential To Growth
Will your team tell you when you’re wrong? If the answer is no, you have a problem. Without a culture of openness and honesty, you can’t really find out where your business’s strengths and weaknesses are. You can’t make important decisions about what’s working and what’s not. Your team can’t be afraid to criticize. Today, we discuss how and why to make your business a safe space for candid feedback. By promoting respectful disagreement, you can help your business avoid a fatal flaw: mediocrity. If everyone’s agreeing, something is wrong. Let’s fix it! Click play at the top of the page! The post MBA1611 Why Candour Is Essential To Growth appeared first on The $100 MBA .
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