Bad For The Community

Lucius Firmin on Starting His Own Clothing Brand CRAV* and Addressing Social Issues Through Fashion

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July 14, 2022 9:00am

1h 30m

On this week of Bad For The Community, we're joined by Lucius Firmin, the founder of the clothing brand CRAV* (Change Requires Accepting Values)! The interview kicked off with Lucius describing the ups & downs of his upbringing and what attracted him to fashion (11:30), how he's used his brand CRAV* to highlight social issues (23:05), and how he caught the attention of Kyrie Irving and other NBA players with his statement fashion pieces (43:00).Later on in the interview, Lucius spoke on h...