The gym or fitness center is a great metaphor for podcasting.

The building itself and all of the equipment inside represent the tools and services we working podcasters use to make our podcasts.

The people working out -- patrons -- represent working podcasters like yourself. You don't know how serious these patrons are. They could just be in there like me trying to get limber once again (as if I ever was), or they could be training for the next marathon, or they might be professional bodybuilders. Who knows? The same holds true in podcasting. You don’t know how serious they take podcasting when you encounter another podcaster.

Some patrons, perhaps most, only use a limited set of equipment for their workout. They check-in, workout for a set period of time, and then they leave. That's the same pattern a lot of podcasters employ: they ply their craft using one or two pieces of equipment to make their podcast episodes, and they’re done. In-and-out. No muss. No fuss. And that’s perfectly fine. People who approach podcasting like that are why we're approaching 900,000 podcasts. 

The second type of people are at the gym are usually not working out, but are instead assisting the patrons of the gym. Personal trainers, you might call them. These people represent the professional service providers found in the podcasting industry. Audio editors. Copywriters. Podcast strategists. Personal assistants. Anyone really who offer ways to help podcasters with their craft.

Where the gym-employed trainer can show you how to work any of the equipment, they probably aren’t much help beyond that. The same goes for podcast consultants. Some, perhaps most, can show you how to podcast the way they podcast, but they probably don’t have much experience beyond that. 

But beyond the trainers on the payroll of the gym are the “professional” personal trainers who have studied training or physical therapy at university. Maybe they previously worked for a professional sports team or at a sports medicine clinic. These trainers will have a much more complete service offering that goes beyond the confines of the gym they are working in with their clients.

So too is it for podcast consultants who do who have been in the trenches for a long time. Truly professional podcast consultants are going to be more qualified to help you make a more well-rounded show or to help you get to the next level with our podcasting.

But the problem with working with truly professional personal trainers is that you must follow their routine. If you instead dictate the type of workout you want to do, the type of equipment you want to use, the frequency and the length of the sessions you want to commit to, and then state what outcome you’re looking to achieve… Well, you're probably not going to have a very good time.

If anything I’ve written (or said, if you listened) resonated with you, I would appreciate it if you would go to RateThisPodcast.com/podpont. It only takes a few seconds and is a free way for you to show your appreciation.

If you feel like it, you can BuyMeACoffee.com/EvoTerra and slide a couple of bucks my way. A

Finally, if you are looking for a personal trainer who knows what they're really doing to help with your business-focused podcast; get in touch with me. Evo@podcastlaunch.pro or go to SimplerMedia.pro to see a list of the services we offer clients today. 

I’ll be at Outlier SLC, so please say hi if you are there. And if not, I’ll be back on Monday for another Podcast Pontifications. 

-----

Share this with a friend: