Marketers ruin everything and it's difficult to have a conversation about personalization in podcasting without drawing some well-deserved side-eye from privacy advocates. (Hi, Andrew!) 

Stripping away all the negative connotations and possible/probable nefarious behavior, most reasonable people would prefer a more personalized experience for many things they encounter in their daily lives. Think instead about what a more personalized listening experience might be if we abandon the one-size-fits-all approach. Like:

• A personal feed of my show that only sends down episodes on the topic of Listener Experience (the topic of this episode), Future-Forward Thinking, and maybe Perspective Shifts
• A custom-assembled episode for a listener who wants more funny and less knowledge-based segments from The Geologic Podcast
• A QCODE show that won’t send me files of their great serialized podcast fiction until the series is at or near completion so I can mainline the content

All of these listening experience-enhancing things are possible in podcasting. And none of them creepy or privacy-invading. Stepping back from podcasts for a moment and looking at trends in the larger world of CX—customer experience: This is the direction in which the world is headed.  

Once the benefits of personalization are made obvious and demonstrably better to the customer, people will have no trouble sharing more info—but just the right info—necessary to deliver that personalized experience.

Not just creepy ads.

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/taking-the-creepy-out-of-personalized-podcasts

Follow @EvoTerra on Twitter for more podcasting insights as they come.

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Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about.

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