I'm not so sure that bonus content for podcasters is the best thing. As uncovered in this year’s Infinite Dial 2021 report, the average weekly podcast consumer only listens to eight episodes per week. And only 19% of weekly listeners said their number is 11 or more.

Offering additional episodes to consume when their listening cup already runneth over seems like a bad idea.

Also, the thought of making an additional episode spikes many podcaster’s anxiety levels. And what about your friendly neighborhood podcaster who already puts out a daily show? More Monetization Options For Podcasters On The Horizon

It’s widely anticipated that Apple will soon roll out ways for podcasters to get paid by their audience, directly in the Apple Podcasts app. Twitter is also exploring ways to funnel direct payments to creators. One of them is called Super Follows, a “paid perk” that establishes a more direct connection between payers and the creators they choose to follow.

And that got me thinking about ways podcasters could provide something worth paying for that doesn’t require making another episode or locking up their previously-free content behind a firewall. I’m just spitballing here, but I came up with:

• Priority access / fast lane to you - An easy and accessible way for listeners to bump their questions, comments, or ideas to the top of your queue.
• Inner circle exclusives - Maybe special events, behind-the-scenes access, or a p controlled-access social feed
• Less content as a proxy for more - A “cut” version for busy listeners, or those who are willing to pay for certain curated content from you.

While I don’t believe there’s a definitive answer to the question of “how can I get paid without making more podcast content?”, I do know you should not ask your fans what they want. If you ask your fans, the ones that respond are likely to all say the same thing: more. And this is about not doing more. At least not more podcast episodes.

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/getting-paid-for-your-podcast-without-podcasting-more

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Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about.

Image via Thought Catalog on Unsplash

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