Yesterday's big podcasting news was iHeartMedia’s acquisition of Triton Digital for $230 million. Because apparently, that's what podcasting companies do these days: buy up other podcasting companies. 

I’m not going to speculate on how iHeart plans on integrating their new toys. I don’t work there, and I’m much more interested in what it might mean for all of podcasting.

This is an “all things podcast tech” move. And a bold one that will accelerate the shift away from static podcasts, which most of us podcasters are making today. 

At the heart (heh) of this acquisition is technology that allows iHeart to make content—for podcasts, streaming, and radio—that is truly dynamic. And as more podcasters start embracing and experimenting with dynamic content in their shows—or create shows entirely dependent on dynamic content—listeners are going to expect it. From all of us.

We’re already seeing some evidence of this. Look no further than last week’s announcement of the purchase of Auxbus by Libsyn, one of the longest-running podcast hosting companies, and their new “Creation” product line as part of that. It’s a safe bet to assume that means dynamic content is going to be a part of Libsyn’s offering to creators. That’s exciting! 

It’s time to stop hating on iHeart. Start by adding the “Listen on iHeart Radio” badge to your website. Yes, run it right alongside the badge for Apple Podcasts, Spotify, and others. I have. You’re not trying to get people to switch from their preferred app. You’re just adding some brand recognition.

Let’s keep this conversation going, shall we? Tomorrow at 10:00a Los Angeles, 1:00p New York, I’m hosting an audio-only conversation with other podcasters discussing how acquisitions like this will shape podcasting’s future. I’d love for you to be a part.

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Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.

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Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision ha