Not-shockingly, most listeners aren’t keen on recommending podcasts created by hosts who can’t be bothered to master the craft of podcasting. And yes, podcasting is a craft. 

The good news is that can take a class on making better-sounding audio, advanced interview techniques, improving your writing skills, storytelling for audio, and just about any other aspect of podcasting where you may be lacking.

But that still may not be enough to get your existing audience to recommend your show to others. What then? If you can afford it, considering hiring an outside auditor or consultant to examine… well, everything. There may be things you’ve missed because you’re too close to the problem.

Or maybe the audience you have is the audience you have. Is that enough for you?

Can you fix it with marketing? Maybe. I know many successful podcasters who see great success growing their shows with marketing campaigns. But spending money to market, advertise, otherwise promote a podcast that even the most ardent fans can't be bothered to recommend seems rather unproductive to me. 

Thanks again to Tom Webster from Edison Research for his inspiring keynote presentation at Podcast Movement 2021 that teed this up nicely for me. You should be reading or listening to Tom’s weekly newsletter and podcast, I Hear Things. Yes, I’m recommending it!

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Links Mentioned:

• Take the Podcast Pontifications listener survey - https://podcastpontifications.com/survey

• Advancing Podcasting community -  http://advancingpodcasting.xyz

• Tom Webster of Edison Research - https://www.edisonresearch.com/tom-webster-2/

• I Hear Things, Tom’s newsletter and podcast, which I recommend: https://tomwebster.media/

• Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/mastering-your-way-to-podcast-growth.

Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.

And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.

Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com.

Photo by Quino Al on Unsplash

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Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedo