It's 2021, my dudes, and there exists a way to keep content completely relevant to the audience regardless of when or where they access our content. As proof, I suggest you listen to the first episode of the podcast for Sounds Profitable. 

Even if you don’t care (or don’t think you care) about podcast advertising, you need to listen to Bryan’s podcast. At least the first episode. It’s less than 30 minutes long. But allow me to explain why you’ll be blown away within the first few minutes and then have to keep listening.

We as podcasters have to stop thinking of our episodes as complete when we export them from our DAW. We also have to stop thinking of dynamic insertion as content that “breaks” or “interrupts” the listening experience of our audience. That’s outdated thinking that misses the point—and the befits—of dynamically inserted content.

If we instead think of our show’s “fixed” content and “dynamic” content working in concert with one another, we can assemble an episode that makes for a much better podcast listening experience. Which, I’d wager, is something all podcasters would really like to do. 

With Bryan’s episode, we’re:

• keeping his podcast’s episodes timeless with dynamic content
• personally thanking his supporters one by one on every episode, but not every episode you hear
• pever asking Spotify listeners to rate and review his podcast on Apple Podcasts
• making his podcast listeners feel at home with localized messaging
• giving a different listening experience for podcast subscribers vs episode streamers

And that’s just the start!

I’m really proud of what Bryan is doing with dynamic content in his new podcast. I love how he’s exploiting adtech not just to flood his episodes with ads, but as a way to increase both the relevance and personability of the episodes for his listeners. 

My hosting provider—Captivate.fm, where I sit on the Advisory Board—is soon rolling out dynamic content capabilities. I plan on pushing hard against the edges of AMIE, Captivate’s dynamic tool, as soon as I can. 

One thing I know I’ll do first is find a way to give my supporters a voice on the show. So if you want in on that, go to BuyMeACoffee.com/evoterra and become a member. I'll be reaching out to members individually and letting them know how I’ll incorporate them into the show. Yes, you want in on that!

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Read the full article and share with a friend: https://podcastpontifications.com/episode/making-your-podcast-better-with-dynamic-content

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Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.

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