Today, we are going to explore the value of using a food logging app as a tool to serve you in reaching your health and physique goals, and how many people hate the idea of food tracking because most apps completely fail in this mission.

I'll discuss the importance of food logging, what the science says, and why most food logging apps fail, not just in features and usability but also because they are not based on body composition science, don't adjust to you and your goals, and encourage an all-or-nothing approach that leads to failure every time you use them.

I'll then talk about MacroFactor, the food-logging app that changed my life and helped me transform faster and more successfully than I imagined possible. I think MacroFactor is the only app that fills the gaps in other apps because it was built from a different perspective by nutrition and physique scientists.

I've used it since it launched, all my clients use it, and in full disclosure, I'm an affiliate because I recommend it to everyone who wants to attain their goals quickly and easily. To find out why it's a cut above the rest, make sure to listen to the whole episode.

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Today you’ll learn all about:

[3:32] Why you should track your food intake
[7:09] The areas where tracking apps fall short
[13:50] How MacroFactor changed my life
[23:38] Easy food logging with MacroFactor
[26:30] The app is fast and requires fewer taps to use
[29:10] True weight trend with the weight trend algorithm
[31:37] Metabolism tracking with the expenditure algorithm
[36:33] Dynamic adjustments based on your data
[38:06] Full macronutrient tracking, including targets
[39:37] How MacroFactor creates a positive feedback loop
[41:13] Other features worth mentioning
[43:30] Why a nutrition coach would recommend MacroFactor
[47:36] Outro

Episode resources:

• MacroFactor app – use code WITSANDWEIGHTS to extend your free trial
• Ep 78: Stress-Free Macro Tracking, Nerding Out on Metabolism, and Fitness Science with Greg Nuckols
• Ep 95: How Carol Lost 20 Pounds and 14% Body Fat, Set a Lifting PR, and Gained Food Freedom in Her 40s

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