The A To B Podcast
Join marketing graduate Jack Foley as he teams up with inspiring professionals for curiosity fuelled conversations on how they got from A to B in their careers.
Wed, September 01, 2021
David Doyle & Dr. Dave Alton, The Social Antics
This week, I'm joined by David and Dave from The Social Antics Podcast. The two boys have very varied backgrounds. One ran live events in the music industry and the other had a Doctorate Degree before the age of 25. Tune in to find out both of their A to B stories and how the unlikely pair started working together on consultancy projects.
Wed, August 25, 2021
Pamela Kiely, Founder of PK Marketing
Having originally studied BIS at CIT, Pamela went onto complete the MSc in Digital Marketing Strategy. Since then, Pamela has gone onto work in the hospitality, fashion, and even automotive industry. Tune in as we chat about college in Cork, how placement helped Pamela realize what she wanted to do after college and what led to Pamela founding PK Marketing.
Wed, August 11, 2021
Andrew Fitzgerald, VP of Sales at Yerbuzz
This week I'm delighted to be joined by Andrew Fitzgerald, Vice President of Sales Yerbuzz, a Yerba Mate Hard Seltzer startup based in California. Andrew, a Cork native, has been living in sunny San Diego for the past 9 years. He’s worked for some big beer brands including Heineken and even launched White Claw in Southern California in 2016.
Thu, July 29, 2021
Anouk Bachman, Production Manager at Ubisoft
For the second week in a row, I'm joined by someone from the videogame industry. This week, I'm joined by Anouk Bachman, a Production Manager at Ubisoft Montral. Anouk has worked on Ubisoft's largest franchise Assassin's Creed for the past 10 years. Join us as I find out what it takes to get into the industry and how to remain.
Thu, July 15, 2021
Amy Mallett, Branded Content Manager at IGN
Having studied Creative Writing & English Literature at De Montfort University, Amy joined IGN in 2018 as a Branded Content Manager, Presenter and Voice Over Artist. In 2020, she successfully delivered over 140 sponsored video projects for publishing giants such as Bethesda, Activision, Square Enix and even Ubisoft.
Wed, July 07, 2021
Neville O’ Donoghue, Founder of Benchwarmers
This week I'm joined by Neville O’ Donoghue, Founder of Benchwarmers. Neville, a CIT Graduate, started BenchWarmers in November 2011 as a sports news Radio show on his local station. Since then, Neville and the team have grown Benchwarmers to almost 5 million followers across all platforms.
Wed, June 30, 2021
Elaine Doyle, Head of Marketing at DoneDeal, Adverts and Daft.ie at Distilled SCH.
Supports & Services listed are available here. Trigger Warning : This episode references sexual assault. Joining Jack this week is Elaine Doyle, a fellow CIT/MTU Alumni. Elaine initially studied Business Studies going onto complete an MSc in Food Marketing at UCC. She spent her early career working alongside FMCG brands such as Cully & Sully and Robert Roberts. She later went onto work at Google and even became the YouTube Lead (or "Head of") for Ireland.
Wed, June 23, 2021
Jordan Murshed, Creative Director at Aperture Media
This week, I'm joined by Jordan Murshed, Creative Director at Aperture Media. A graduate of DLSAD's Screenwriting & Audio Production course. I chat to Jordan about his youth and how his creative spark led him to film making and music production. From commercial to personal projects, Jordan tells me what drives him the most.
S2 E5 · Wed, June 23, 2021
Jordan Murshed, Creative Director at Aperture Media
This week, I'm joined by Jordan Murshed, Creative Director at Aperture Media. A graduate of DLSAD's Screenwriting & Audio Production course. I chat to Jordan about his youth and how his creative spark led him to film making and music production. From commercial to personal projects, Jordan tells Jack what drives him most.
Wed, May 26, 2021
Katriona Heaslip, Senior Product Marketing Manager at Hubspot
This week I'm joined by Katriona Heaslip, Senior Product Marketing Manager at Hubspot. Having initially studied Commerce at UCC, Katriona did not fall in love with her course until completing her industry placement with Otter Products in her third year. Since then, she has gone onto study a HDip in PR and an MSc in Digital Marketing. Tune in as we chat about further education after completing your undergraduate course and what exactly a product marketing manager does.
Wed, May 05, 2021
Jack Murray, CEO & Founder of MediaHQ
This week I'm joined by a second Jack! Jack Murray is the Founder & CEO of MediaHQ, a super powerful press release distribution tool and media contacts database. Jack originally studied Marketing (Agribusiness) in UL before studying Broadcast Journalism in DIT.
Wed, April 28, 2021
Jayne Ronayne, CEO & Co-Founder of Talivest
This week, I'm joined by Jayne Ronayne, CEO of Talivest, employee analytics software that helps improve employee experience and engagement. Talivest has successfully raised $2 million to date in investment from backers like Ann Heraty of Cpl and PCH founder Liam Casey. Tune in as I take Jayne through the years from her first entrepreneurial endeavor while studying at UCC and the evolution of Talivest.
Wed, April 21, 2021
Kieran Hannon, CMO at Wellair
The A To B Podcast is back and kicking off Season Two, I'm joined by Irish veteran tech marketer Kieran Hannon. An Irish man who has spent the past 30 years building brands in the West Coast of The United States. Kieran is also one of the Top 100 CMO's in the world and is currently the Chief Marketing Officer at Wellair.
Wed, December 16, 2020
Jay Woodard and Muriel Foley, Content Is King Podcast
On the Season Finale of Breaking Ba- ... My mistake, but it is the season finale of the A To B Podcast! This week I interview Jay Woodard (ex 96fm, Huckleberry's Doughnuts Founder, Fightcon Co-Founder) and Muriel Foley (ex iProspect, ex Hopkins Communications, currently Managing Director at MGFD) from the Content Is King Podcast! Thank you to everyone who has listened and supported so far, the A To B Podcast will return.
Wed, December 09, 2020
Brendan Canty, Film Maker
This week I'm joined by Cork film maker Brendan Canty. Having studied Multimedia in CIT, Brendan is known for directing Hozier's Take Me To Church music video which has over 700,000,000 million views on YouTube. Most recently, Brendan Directed his latest short, Christy and has since signed with SMUGGLER, one of the worlds top production companies.
Wed, November 25, 2020
Deirdre Corcoran, Creative Director at Chapter.
This week, I'm joined by the wonderful Deirdre Corcoran, Creative Director at Chapter., a multi-disciplined creative studio based here in Cork City. Listen in as Dee takes me through her career and catches me up on the Chapter. story so far! Also, if you'd like to, you can support The A To B Podcast .
Wed, November 18, 2020
Podge Henry, Jameson Brand Ambassador
On this weeks episode, I'm joined by Podge Henry. Having studied Communications at DCU, Podge went onto become DCU's Student Union Welfare Officer where he was shortlisted for Young Mental Health Activist of the Year. Podge is now entering his second year of the International Jameson Graduate Programme as a Brand Ambassador.
Wed, November 11, 2020
Carole O' Dwyer, Sales Director at Digitize New Media
Having studied Marketing @CIT_ie, this weeks guest is Carole O' Dwyer, Sales Director at Digitize New Media! Join us as we talk about Carole's college years, some unbelievable tales from the Celtic Tiger and what it's like to work in a job you love! Also, if you'd like to, you can support The A To B Podcast .
Wed, November 04, 2020
Ernest Cantillon, Director of Sober Lane, Electric & Kinsale Spirit Co.
This week's guest is hospitality entrepreneur Ernest Cantillon. Ernest first opened Sober Lane in 2006, shortly followed by Electric in 2009. He is also the director of Kinsale Spirit Co., home of Kinsale Gin & Red Earl Irish Whiskey. How would you like to buy me a coffee ?
Wed, October 28, 2020
Will Sliney, Artist at Marvel
From the corridors of CIT to the comic book panels of some of Marvels & Star Wars most iconic characters, this week’s guest is Will Sliney After years of hard work and dedication, Will tells me about his journey and how he landed his dream job at Marvel .
Tue, October 20, 2020
Gearoid Buckley, Group Marketing Manager at LinkedIn
Gearoid has had one hell of a career. He was the President of the CIT Students Union for two terms as well as the Mayor of Bandon at one point - all before his marketing career even properly began!
Tue, October 13, 2020
Shane McCarthy, Chief Marketing Officer at Sandboxx
Having studied Business Information Systems in University College Cork, Shane McCarthy, a Killarney native, is the Chief Marketing Officer at Sandboxx, a mobile and desktop app that connects past and current members of the US military.
Tue, October 06, 2020
Aisling Noonan, Business Development & Marketing Associate at Siegel + Gale
On this weeks episode, I speak with Aisling Noonan, a Business Development & Marketing Associate at Siegel + Gale, a global brand strategy, design and experience firm. Aisling tells me all about her time in CIT, what it was like to work on Irelands largest supermarket brand and all about life in NYC as a young professional from Ireland.
Tue, September 29, 2020
Niall Horgan, CEO & Co-Founder of Gym + Coffee
On this weeks episode, I speak with Niall Horgan - Co-Founder and CEO of Irelands largest athleisure clothing company. Niall studied commerce in UCC where he was extremely active with clubs and societies (most notably the commerce society & conference). His hard work paid off and has since worked with some of the coolest companies ever such as Sky, Twitter and Slack before setting up Gym + Coffee in 2017.
Mon, September 21, 2020
DC Cahalane, Founder of Republic of Work
For the first time, since having left the Republic of Work, I speak with DC Cahalane about his time in UCC and his epic career that followed. From hosting vodka tasting sessions during the Celtic Tiger to working with some of Irelands biggest tech startups, DC also shares with me the importance of being able to switch off, maintaining a healthy work-life balance and his plans for the future.
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