Personal Injury Mastermind
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today.You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks in...
Mon, April 28, 2025
324. Master Law Firm SEO in an AI Era: The Ultimate Guide to Dominating Search in 2025
The SEO landscape is changing dramatically with the rise of AI search. In this special webinar replay, Chris Dreyer and Logan Mosby break down how personal injury firms can dominate search in 2025 by mastering both traditional SEO and Generative Engine Optimization (GEO). Sign up for our next webinar: Dominating Legal TV Ads in the Digital Age If your firm isn't adapting to AI-powered search, you're already falling behind. In this episode of Personal Injury Mastermind, Rankings.io's Director of SEO Logan Mosby joins Chris to reveal the strategic shifts needed to maintain visibility as users increasingly rely on AI for decision-making. From structured data essentials to review optimization tactics, this comprehensive guide gives you the exact framework to thrive in the new search reality. Key insights: How to conduct keyword research for both traditional search and AI engines Why structured data (schema markup) is now more critical than ever for visibility The shift from keyword density to writing from firsthand experience Building authority through third-party sites that AI engines reference How to optimize video content with dedicated pages and proper schema Strategic review acquisition to rank for "best attorney" searches Monitoring and updating content at the right frequency based on practice area The unexpected importance of Wikipedia and Reddit for AI search visibility Guest Details Logan Mosby is the Director of SEO at Rankings.io, where he oversees high-impact strategies for competitive law firms across the country. With over a decade of experience in technical SEO, content strategy, and local search optimization, Logan specializes in data-driven approaches that maximize visibility and revenue. LinkedIn Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: <a href="https://www.amazon.co.uk/Personal-Injury-Lawyer-Marketing-Good-ebook/dp/B0DDYFYJZW?ref_=
Thu, April 24, 2025
323. Small Markets, Massive Returns: Dominating the Midwest w/ AJ and Ryan Bruning
They sued the NFL Rams, won $24 million, and poured every penny into marketing. Now, the Bruning brothers dominate PI markets that other firms ignore. In this episode of Personal Injury Mastermind , AJ and Ryan reveal their data-driven strategy for explosive growth in the Midwest. From custom Salesforce development to AI adoption, this is the story of how two attorneys combined their father's trial expertise with cutting-edge marketing to create a PI powerhouse. Key insights: Why the brothers prioritized bottom-of-funnel leads before brand building Creating a custom Salesforce ecosystem that drives better decisions faster Implementing a baseball-inspired "WAR" performance metric for attorneys How they're integrating AI across every aspect of their practice The spite-driven NFL lawsuit that launched their firm PIMCON 2025 Tickets On Sale Now: Get yours today ! Help shape the future of PIM, take the quick survey here. Guest Details AJ and Ryan Bruning are partners at Bruning Law Firm, one of the fastest-growing personal injury firms in the Midwest. After taking over their father's litigation-focused practice, they've transformed it into a data-driven powerhouse by combining trial experience with sophisticated marketing and operations. Bruning Law Firm: Website | Instagram Ryan Bruning: LinkedIn AJ Bruning: LinkedIn Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Goo
Thu, April 17, 2025
322. Grow Your Practice with Mass Torts: A Framework for Single Event Attorneys from MTMP
PIMCON 2025 Tickets On Sale Now —> Get yours today ! When Mike Papantonio realized the mass tort space was dominated by class action attorneys who'd "never taken a deposition" and would "pass out if they walked into a courtroom," he created Mass Torts Made Perfect to transform the industry. In this special episode, we're bringing you insights from the frontlines of MTMP that will help you determine if mass torts should be your next practice area. Your personal injury practice has already built the foundation for mass tort success. In this episode of Personal Injury Mastermind, we deliver a crash course in mass tort litigation from the experts at MTMP. From leveraging your existing client relationships to understanding the collaborative nature of MDL leadership, these insights will help you navigate the transition from single-event cases to nationwide litigation. If you're considering adding this lucrative practice area but unsure where to start, this episode is your roadmap. Key insights: Why your current PI client base is already a gold mine for mass tort opportunities The critical differences in case management when handling thousands vs. dozens of clients How to implement a "bucket system" that organizes cases by stage for maximum efficiency The two non-negotiable elements every mass tort case needs: Product ID and Proof of Injury Why collaboration (not competition) is the key to success in the mass tort community How to position yourself for leadership opportunities even as a newcomer to the space The hottest emerging mass tort opportunities that attorneys should be watching today Guest Details Mike Papantonio : Founder of Mass Torts Made Perfect, is a legal titan who has helped secure more than $80 billion in verdicts and settlements. Sharon Boothe : Vice President of Programs at Mass Torts Made Perfect, overseeing the entire MTMP portfolio including live seminars, monthly webinars, and the MTMP Connect Paralegal College. Ava Cavaco : Attorney at Nigh Goldenburg Raso & Vaughn specializing in personal injury, medical malpractice, mass torts, and medical device litigation. A former healthcare administrator and first-generation college student from Hawaii, Ava also teaches Torts as an adjunct professor at Mitchell Hamline School of Law. Alex Parker : Associate Attorney at Flint Cooper representing thousands of individuals harmed by pharmaceutical negligence. Ale
Thu, April 10, 2025
321. Litigation-Level AI (Without the Risk): How Smart Firms Are Getting Ahead Now w/ Lisa Gorshe and Carasusana Wall
PIMCON 2025 Tickets On Sale Now —--> Get yours today ! You’ve got mountains of records, limited bandwidth, and a ticking clock. When the stakes are high in mass tort litigation, even the sharpest teams need an edge. Lisa Gorshe and Cara Wall have found it. In this episode of Personal Injury Mastermind , discover how forward-thinking attorneys are using AI not to replace legal judgment—but to sharpen it. From eDiscovery to cross-examination prep, Lisa and Cara reveal how AI is helping mass tort firms scale smarter, move faster, and fight harder for their clients. They’re not talking about hypotheticals. This is hands-on insight from two litigators testing tools, navigating ethical gray areas, and presenting together at Mass Torts Made Perfect . Whether you're AI-curious or deep into prompt engineering, this episode will change how you think about the tech reshaping the industry. Key insights: What happens when your AI assistant knows your case better than your associate? The one AI feature that helped organize 20,000+ pages—and saved weeks of manual work Why seasoned trial lawyers are turning to AI for cross-exams (and what they’re not trusting it with) The surprising metaphor trick that unlocked a powerful opening statement What happens when you treat AI like a coworker—with a name, role, and attitude The real reason AI won’t replace lawyers (but will absolutely replace something else) Guest Details Lisa Ann Gorshe Managing Attorney | Johnson // Becker, Lisa brings over 25 years of experience in mass torts and complex litigation. Known for her even-tempered leadership and strategic insight, she’s guided her firm through massive technological shifts with a steady hand and open mind. Johnson Becker | LinkedIn Carasusana “Cara” Wall Partner | Zoll & Kranz, A rising force in PI and mass torts, Cara blends courtroom skill with tech fluency. She’s part of a new generation of lawyers who treat AI like a teammate—and know how to use it to get results. Zoll & Kranz | LinkedIn Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs. Rankings: Website , Instagram , <a href=
Thu, April 03, 2025
320. Trial Ready (Without a War Chest): Virtual Focus Groups Help Small PI Firms Get Max Case Value
When a high-value case walks through your door, you know this could be the catalyst that transforms your practice. But without substantial resources, you're faced with difficult choices: refer the case out for a fraction of its value or risk your entire practice. Elizabeth Larrick discovered a third option. In this episode of Personal Injury Mastermind, learn how virtual focus groups provide an innovative solution for small and mid-sized personal injury firms. Elizabeth explains how this approach allows firms to maximize case value without requiring the extensive resources traditionally needed to handle high-value cases. Key insights: Virtual focus groups can help firms identify case strengths and weaknesses early in the process These cost-effective alternatives to traditional focus groups help small firms make strategic decisions about whether to litigate or settle The approach allows attorneys to identify blind spots before major depositions and expert testimony Focus groups can be conducted throughout the case timeline - as short as one hour early on, with longer sessions as trial approaches Guest Details Elizabeth Larrick works primarily with solo practitioners and small to mid-sized firms, helping them make strategic decisions about high-value cases without requiring the traditional "war chest" that larger firms maintain. Elizabeth Larrick: LinkedIn , Podcast Larrick Law Firm: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; <a href="https://www.amazon.co.uk/Niching-Up-Narrower-Market-Bigger-ebook/dp/B0BGQNLJ6N?ref_=ast_author_dp&dib=eyJ2IjoiMSJ9.zBfYMHZoUBFD0pppWRTcxMvTTxuS-Om_kHcCq5Yxcog.6Qsgavd5io
Thu, March 27, 2025
319. Starting a Successful PI Practice from Scratch: Joe Volta’s no BS Guide
The systems, strategies, and mindset shifts that transformed Joey from rainmaker to firm founder. In this episode of Personal Injury Mastermind, Joe Volta returns to share his transformation from employee to owner, the decisions that led to his firm's rapid growth, and why bringing in cases is just the beginning of building a sustainable practice. Whether you're considering your own firm or maximizing your value as an associate, this episode offers candid insights on ownership, operations, and making the right choice for your career. We discuss: The moment Joe realized he needed to make a change despite his success as an employee How Joe built a 20-person team and 700-case inventory in under two years Balancing pre-litigation and trial work to maximize case values without sacrificing cash flow The exact intake systems Joe uses to manage leads and maximize conversions Why the highest-paid trial lawyers don't necessarily need to own firms How working in North Carolina's contributory negligence system requires different case selection Guest Details Joe Volta is the co-founder of Chandler & Volta Law, a personal injury firm handling 700+ cases across North and South Carolina. Known for his social media presence as @HighVoltageLaw , Joe has built a thriving practice through a combination of referral relationships and direct client acquisition while maintaining his focus on family and work-life balance . Joe Volta: Instagram , LinkedIn Chandler & Volta Law: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; <a href="https://
Tue, March 25, 2025
318. Master Law Firm PPC (In Just 10 Steps): Cut Acquisition Costs While Winning Premium Cases
While most PI firms watch their ad costs skyrocket without results, the top 1% are acquiring premium cases at a fraction of the cost. In this exclusive episode, Rankings.io's Director of Paid Ads Brianna Sudbury reveals the proprietary PPC framework that's helping elite firms dominate the most expensive keywords in legal advertising while maintaining control of their acquisition costs. Sign up for the next webinar THIS Thursday, March 29, 2025 Mastering SEO in the AI Era: The Must-Do Strategies to Drive Traffic In this episode of Personal Injury Mastermind, Chris and Brianna deliver an expert session in transforming Google Ads from a necessary expense into your firm's most predictable case acquisition channel. With a decade of performance data across the nation's most competitive markets, they reveal what actually works in 2025 – not what worked two years ago. If your PPC campaigns aren't delivering consistent ROI, this episode will completely transform your approach to digital advertising. We discuss: Why your landing page is killing conversions (and the Morgan & Morgan template that's crushing it) The offline conversion tracking hack that Google representatives never tell you about How to legally spy on competitor campaigns and steal their best-performing keywords The retargeting loophole that sidesteps Google's PI restrictions Why most firms waste 40% of their ad spend on keywords that never convert Guest Details Brianna Sudbury is the Director of Paid Ads at Rankings.io, where she leads client paid ad strategy, analytics, and high-performing campaigns across multiple platforms. With over a decade of experience in digital marketing, Brianna has driven impactful results for brands across multiple verticals. Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: <a href="https://www.amazon.co.uk/Personal-Injury-Lawyer-Marketing-Good-ebook/dp/B0DDYFYJZW?ref_=ast_author_
Thu, March 20, 2025
317. The Secret to Getting 200 Cases in Your First 6 Months and The Referral Strategy That Beats Advertising w/ Travis Meltzer
What if the secret to building a seven-figure practice isn't spending millions on ads but becoming the go-to regional referral partner for out-of-state powerhouses? When Travis Meltzer left insurance defense to launch Valley Injury Law, he had zero clients, zero funding, and nothing but a laptop. Within six months, he had 200 cases. His secret? Not a massive ad budget, but a revolutionary approach to becoming the go-to regional referral partner for powerhouse firms. We discuss: The unexpected strategy that brought 200 cases in just six months How cold outreach created a "first call" status with major out-of-state firms A counterintuitive approach to case management that clients love The digital tool that's transforming how small firms acquire cases Why hiring decisions make or break a firm's growth trajectory Finding the sweet spot between local identity and regional reach Guest Details Travis Meltzer is the founder of Valley Injury Law in Arizona, a firm he built from zero to a seven-figure practice in just two years. A former insurance defense attorney, Travis has created a unique regional referral network model that's allowed him to compete without massive advertising spend. Travis Meltzer: LinkedIn Travis Meltzer: Website , Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; <a href="https://www.amazon.co.uk/Niching-Up-Narrower-Market-Bigger-ebook/dp/B0BGQNLJ6N?ref_=ast_author_dp&dib=eyJ2IjoiMSJ9.zBfYMHZoUBFD0pppWRTcxMvTTxuS-Om_kHcCq5Yxcog.6Qsgavd5ioYhxm9QpPkNju2h2z3OvCKFr9ptUaF
Thu, March 13, 2025
316. Outperforming Giants: How Lem Garcia's Small Firm Uses Systems to Beat Big Competitors
Small firms can thrive against bigger competition without matching their manpower. In this episode of Personal Injury Mastermind, Lem Garcia shares how he developed strategic workflows and documentation that increased case velocity while ensuring consistent quality. From his comprehensive case handling manual to specialized team roles, learn how the right systems can transform your practice without requiring an army of staff. If you're ready to compete with industry giants without expanding your headcount, this episode provides the strategic framework you need. We discuss: The wake-up call that changed Lem's entire approach to managing his practice A single document that took months to create but transformed Lem's entire business The surprising hiring philosophy that beats technical skill every time The exact moment when clients are most likely to become your best marketers The real reason most small firms struggle to match big firm results (it's not what you think) Guest Details Lem Garcia is the founder of Lem Garcia Law, a personal injury firm that has developed innovative systems to compete with much larger practices. By focusing on efficiency and client service rather than staff size, Lem's firm has been able to outperform competitors with significantly larger resources. Lem Garcia: LinkedIn Lem Garcia Law: Website , Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; <a href="https://www.amazon.co.uk/Niching-Up-Narrower-Market-Bigger-ebook/dp/B0BGQNLJ6N?ref_=ast_author_dp&dib=eyJ2IjoiMSJ9.zBfYMHZoUBFD0pppWRTcxMvTTxuS-Om_kHcCq5Yxcog.6Qsgavd
Thu, March 06, 2025
315. ‘The Usain Bolt of Law School': 0-50 Staff in Record Time w/ Dennis Carrion
What if you could compress a decade of law firm growth into just five years? When "The Usain Bolt of Law School" Dennis Carrion opened his firm, he landed a $200K settlement in just 30 days. Five years later, he's built a 50-person team without ever working for another lawyer. In this episode, Dennis reveals the unconventional methods behind his meteoric rise and shows how breaking from tradition created extraordinary results. If you're tired of the traditional path and ready to accelerate your firm's growth dramatically, this episode provides the high-velocity roadmap you won't find anywhere else. We discuss: The unexpected case that changed everything in his first 30 days His unconventional approach to building a team across borders The gaming platform that transformed how his law firm operates The surprising ROI calculation that defies conventional marketing wisdom The counterintuitive decision to shrink his territorial focus Guest Details Dennis Carrion earned the nickname "The Usain Bolt of Law School" by completing his degree with a near-perfect GPA in just two years—including passing the bar and getting admitted. With previous success in real estate, mortgage brokerage, and building a global photo booth manufacturing business, Dennis applied his entrepreneurial velocity to law, launching his firm immediately after admission without ever working for another attorney. In just over 5 years, he built a 50-person operation spanning multiple countries while focusing on the New York and New Jersey markets. Dennis Carrion: LinkedIn The Carrion Firm: Website , Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: <a href="https://www.amazon.co.uk/Personal-Injury-Lawyer-Marketing-Good-ebook/dp/B0DDYFYJZW?ref_=ast_author_dp&dib=eyJ2IjoiMSJ9.zBfYMHZoUBFD0pppWRTcxMvTTxuS-Om_kHcCq5Yxco
Thu, February 27, 2025
314: Why Traditional Media Still Belongs in Your Legal Marketing Mix - TV Exec + Multi-State Personal Injury Firm Owner, Michael DePasquale's Success Story
When most PI firms are going all-in on digital and legal SEO, Michael DiPasquale is leveraging his insider knowledge of traditional media to reduce case acquisition costs and drive law firm growth. In this episode, a former TV network executive reveals why marketing for attorneys should include the fundamentals of TV, radio, and outdoor to deliver consistent results while others chase "exotic" marketing tactics that fail to convert. Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT . In this episode of Personal Injury Mastermind, Michael DiPasquale shares his unique journey from TV station operations to running a successful personal injury practice across multiple states. With rare insider knowledge from running a 40-station broadcast network, Michael reveals how he leverages TV economics to negotiate better media buys and achieve lower case acquisition costs than competitors. He explains why combining traditional media with digital marketing has been his winning formula for law firm growth, why he's targeting secondary markets that others overlook, and the strategic thinking behind his recent rebrand. We discuss: Why focusing on marketing "blocking and tackling" fundamentals for attorneys outperforms exotic tactics How understanding TV station economics creates an advantage in media buying and case acquisition The strategic approach to law firm growth by expanding into secondary markets instead of major metros Balancing traditional media with digital marketing and legal SEO for optimal results Michael's counterintuitive all-trial attorney model and why it works for his firm How his recent rebrand from DePasquale and Moore to DM Injury Law is performing Recruiting strategies that help attract top legal talent in competitive markets Leadership lessons learned while scaling from solo practitioner to 60+ attorneys Guest Details Michael DiPasquale is the founder of DM Injury Law (formerly DiPasquale & Moore), operating across multiple states with over 60 attorneys. His background running a 40-station broadcast network gives him unique insight into media buying and marketing strategy that few attorneys possess. Michael DiPasquale: LinkedIn DM Injury Law: Website , Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts -
Fri, February 21, 2025
313. The Complete Guide to TV Advertising for Law Firms: A Media Buyer's Inside Look at What Actually Works
This comprehensive guide to legal TV ads breaks down exactly how top firms dominate their markets through broadcast television. From the science of media buying to performance tracking, Sarah reveals the strategies that turn TV campaigns into case-generating machines. As streaming reshapes how people watch, she shows why broadcast television remains essential for personal injury law firms and shares the tactics that maximize ROI. Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT . In this episode of Personal Injury Mastermind, Rankings VP of Media Sarah Parisi delivers the definitive guide to TV advertising for law firms - covering everything from rate negotiation to creative strategy. If you've ever wondered about the real cost of TV advertising, how to measure performance, or what makes campaigns succeed, this is your masterclass in traditional media. We discuss: Why daytime direct response ads deliver the highest ROI for law firms How to negotiate TV rates effectively (and what CPM should be your target) Strategic scheduling: optimal frequency and time slots for maximum impact The real cost of market entry in major DMAs Performance tracking systems that prove TV campaign effectiveness Creative strategies that build memorable brands Managing exclusivity and competitive separation in crowded markets When to avoid remnant inventory and why it can hurt your brand Guest Details Sarah Parisi is the VP of Media at Rankings.io, bringing 15 years of media buying expertise to help law firms build lasting brands. Her experience spans traditional and digital media, with a focus on data-driven campaign optimization for maximum ROI. Sarah Parisi: LinkedIn Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: <a href="https://www.amazon.co.uk/Personal-Injury-Lawyer-Marketing-Good-ebook/dp/B0DDYFYJZW?ref_=ast_author_dp&dib=eyJ2IjoiMS
Thu, February 13, 2025
312. Law Firm Management Mastery: How Stepping Away from Cases Built a 275-Person Firm
Anthony Lopez transformed Your Insurance Attorney from a 70-person practice into a 275-employee powerhouse by making one pivotal decision: stepping away from the courtroom to focus entirely on law firm management. In this episode of Personal Injury Mastermind (PIM), Lopez reveals how treating a law firm like a business unlocked unprecedented growth. His innovative approach to legal marketing sets him apart - while other firms outsource, he built an in-house team that monitors weather patterns to target property damage claims in real-time. Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT . Rather than following traditional law firm business development models, Lopez pioneered a different path. He trains lawyers from scratch instead of poaching talent, turns HR from a cost center into a revenue driver, and tracks case acquisition costs with scientific precision. His Salesforce dashboard measures every metric that matters, from settlement timelines to marketing ROI. The debate between branding and direct response marketing takes center stage as Lopez shares how organic case flow proves brand building pays off. By tracking both marketing-driven and organic leads, he demonstrates why branding matters even when ROI is hard to measure. We discuss: The pivotal moment that changed his firm's trajectory Why you can't excel as both a trial lawyer and CEO How replacing himself in the courtroom accelerated growth Building a C-suite that drives profitability Tracking real-time metrics that matter for scaling Converting overhead departments into revenue generators Time Stamps 00:00 Intro 00:03 Building a Law Firm Like a Business 02:04 Law Firm Management: Turning Cost Centers into Revenue Drivers 03:33 In-House Legal Marketing Innovation: Real-Time Weather Targeting 07:37 Branding vs. Direct Acquisition in Law 08:01 Marketing Strategy: Balancing Brand Building vs Direct Response 12:17 Law Firm Business Development: Growing Your Own Talent Pipeline 15:49 Trial Expertise: Leveraging Board Certification for Growth 18:31 Property Damage Law: Building a Nationwide Practice 23:32 Entrepreneurial Journey: From Travel Business to Law Firm Empire 26:12 Law Firm Branding: Building Your Insurance Attorney 27:57 From Pilot to Success: The Value of Stepping BackManaging cash flow and acquisition costs at scale Guest Details Anthony Lopez is the founder of Your Insurance Attorney, handling first-party insurance claims nationwide with offices in Florida, Georgia, North Carolin
Thu, February 06, 2025
311. Auto Product Liability: The Blue Ocean of Personal Injury w/ Julian Gomez
In an industry where firms fight over the same cases, Julian Gomez has carved out his blue ocean in auto product liability. Julian's method is surprisingly simple: specialize deeply, share knowledge freely, and let expertise create opportunities. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . In this episode of Personal Injury Mastermind, discover how understanding which cases truly matter can transform your practice from local player to national authority. We discuss: How to become THE name in your blue ocean The most common auto defects hiding in standard accident cases Key product liability indicators that signal major settlement potential A strategic framework for evaluating auto product cases Building authority through relationship marketing over advertising Creating work-life integration while handling complex litigation Guest Details Julian Gomez i s a nationally recognized auto product liability attorney who pioneered litigation strategies in catastrophic defect cases. After clerking at the Fifth Circuit and working the first Ford Explorer Firestone case, he built a nationwide practice focused almost exclusively on auto product litigation. Julian Gomez: LinkedIn The Julian C. Gomez Law Firm: Website , Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; <a href="https://www.amazon.co.uk/Niching-Up-Narrower-Market-Bigger-ebook/dp/B0BGQNLJ6N?ref_=ast_author_dp&dib=eyJ2IjoiMSJ9.zBfYMHZoUBFD0pppWRTcxMvTTxuS-Om_kHcCq5Yxcog.6Qsgavd5ioYhxm9QpPkNju2h2z3OvCKFr
Thu, January 30, 2025
310. PIMCON Returns: 3 Talks That Changed PI (And How to Give the Next One)
Want to share the stage with personal injury law's biggest names? As PIMCON returns to Scottsdale this October, we're reserving one speaker spot for our community . Will YOU be the next PIMCON Speaker? CLICK HERE TO APPLY In this special PIMCON showcase, three industry leaders share strategies their firms have already implemented with remarkable results. Amanda Demanda reveals how narrowing her firm's focus led to bigger cases and an unforgettable brand. Bob Simon demonstrates why focusing only on what you love (and building the right team around you) creates unstoppable momentum. Dave Thomas shares how Law Tigers turned authentic community involvement into a marketing powerhouse, generating 35% of their cases through grassroots efforts across 33 states. We discuss: Implementing PIMCON insights in real firms Transforming marketing from expense to asset Building systems that scale without losing soul Creating genuine community connections that drive revenue Measuring and tracking unconventional marketing ROI Guest Details Amanda Demanda: The brand-building strategist redefining what's possible in PI Bob Simon: Trial attorney turned referral network master Dave Thomas: Community engagement pioneer behind Law Tigers' nationwide success Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect
Thu, January 23, 2025
309. Joe Fried Reveals: The Truth About B2B vs B2C in Trucking Law (Replay)
Trucking litigation is one of the most sought-after practice areas in personal injury law. As the pioneer who helped establish board certification in truck accident law, Joe Fried reveals how he transformed a non-existent specialty into an elite practice area. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . Before Joe Fried, trucking litigation wasn't a recognized specialty. There were no billboards, no dedicated attorneys, and no community of experts. In this episode of Personal Injury Mastermind, the father of trucking litigation shares how total commitment to mastery built an entirely new field of law. From establishing board certification to uncovering $150M policies others missed, Joe's journey shows how hyper-specialization can create unprecedented opportunities in personal injury law. We discuss: How Joe created and defined trucking litigation as a specialty Why choosing between B2B and B2C marketing defines your practice trajectory Critical evidence preservation tactics that separate experts from generalists The future of trucking litigation: telematics, Amazon logistics, and emerging sub-specialties Building a nationwide referral network by demonstrating genuine expertise When to handle a trucking case yourself vs bringing in specialized counsel Real examples of uncovering massive policies others missed Guest Details Joe Fried pioneered trucking litigation as a specialty practice area and co-founded the Academy of Truck Accident Attorneys. He helped establish the first-ever board certification in truck accident law approved by the American Bar Association and has handled cases in over 40 states. Joe Fried: LinkedIn Fried Goldberg: Website, LinkedIn Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: <a href="https://www.amazon.co.uk/Persona
Thu, January 16, 2025
308. Local Events to Million-Dollar Cases: How She Built a PI Practice Without Ads
When a childhood dog attack left her scarred, Laura Ramos James learned firsthand what it means to be an injury victim. Today, she reveals how authentic community engagement built her thriving practice, and why staying true to your purpose creates sustainable growth. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . From grassroots marketing to scaling with purpose, Laura shares how genuine community connections generate high-value cases without traditional advertising spend. Whether you're starting your firm or looking to scale authentically, this episode reveals proven strategies for sustainable growth. We discuss: Landing a multi-million dollar case months after opening her firm Building a dream team through intentional hiring and culture Leveraging attorney associations for referrals and growth Serving underrepresented communities while scaling a successful practice Why authentic marketing beats forced networking every time Guest Details Laura Ramos James is the Founder of Ramos James Law, a recognized Texas personal injury firm. Named a "Changemaker" by Austin Woman Magazine and one of Austin's #1 Personal Injury Attorneys since 2022, she's known for advocating for disadvantaged communities while building a thriving practice. Laura Ramos James: LinkedIn , Instagram Ramos James Law: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; <a href="https://www.amazon.co.uk/Niching-Up-Narrower-Market-Bigger-ebook/dp/B0BGQNLJ6N?ref_=ast_author_dp&dib=eyJ2IjoiMSJ9.zBfYMHZoUBFD0pppWRTcxMvTTxu
Thu, January 09, 2025
307. Don Worley: How Monthly Case Updates Turned 2,000 Cases into 40,000 Without Traditional Marketing
You're a powerhouse in the courtroom, but does anyone beyond your county know it? In this episode of Personal Injury Mastermind, Don Worley reveals how being transparent with referral partners helped him scale from 2,000 to 40,000 cases without traditional marketing. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . Don Worley runs one of the nation's largest mass tort practices, with over 400 law firms sending him cases. But he's never bought a TV ad or danced on TikTok. Instead, he built his empire through radical transparency - sending monthly case updates that most firms are too afraid to share. In this episode, Don explains why letting go of ego and embracing accountability has been the key to his success. We discuss: Why great trial lawyers often struggle with self-promotion How monthly case updates transformed referral relationships The entertainment factor: Making lawyer events actually fun Leveraging comedy background for courtroom adaptability Why you should choose between being an advertising firm or a handling firm Smart strategies for entering mass torts without losing money When to wait for Daubert before investing in mass torts The real reason Wall Street's interest in mass torts has cooled Guest Details Don Worley built a nationwide mass tort practice handling over 40,000 cases through referral partnerships. His stand-up comedy background and commitment to transparency helped him create one of the most successful referral networks in the industry. Don Worley: LinkedIn , McDonald Worly: Website , Instagram , Facebook , Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: <a href="https://www.amazon.co.uk/Personal-Injury-Lawyer-Marketing-Good-ebook/dp/B0DDYFYJZW?ref_=ast_author_dp
Thu, January 02, 2025
306. Speed + Tech: How Kurtz Riley Built an Explosive PI Firm in 12 Months
When most firms talk about speed or technology, they focus on one or the other. But as Brian Riley reveals, the real breakthrough comes from their intersection. In this episode of Personal Injury Mastermind, Brian shows how Kurtz Riley transformed these buzzwords into tangible competitive advantages. From three-click complaint filing to aggressive pre-litigation strategies, learn how they've built systems where velocity and technology amplify each other. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . In just 12 months, Kurtz Riley has proven that explosive growth isn't about working harder – it's about building smarter systems. As a follow-up to our conversation with Austin Kurtz, Brian Riley reveals how they've weaponized the combination of speed and technology to turn their startup into a powerhouse. We discuss: How Kurtz Riley automated their complaint filing process down to three clicks The exact KPIs they use to measure prelitigation performance Why time-on-desk metrics matter and how to improve them Building financial forecasting systems for rapid growth Using AI and client portals to streamline case management How their litigation-ready approach influences insurance negotiations The critical metrics that drive their prelitigation department Guest Details Brian Riley is the co-founder of Kurtz Riley, bringing hands-on experience from running Morgan & Morgan's Arizona office. Under his leadership, KurtzReilly has built one of the fastest-growing personal injury practices in Arizona by combining aggressive litigation with cutting-edge technology. Brian Riley: LinkedIn , Instagram Kurtz Riley: Website , Instagram Austin Kurtz Interview on PIM Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: <a href="https://www.linkedin.com/newsletters/the-dreyer-sheet-69048660529
Tue, December 31, 2024
305. Is Your Firm Bleeding Marketing Dollars? A Legal Marketing Auditor Tells All
When every expert is trying to sell you something, how do you really know what your firm needs - or what you're wasting money on? In this episode of Personal Injury Mastermind, John Schroeder, owner of DeFacto Digital Consulting, reveals what he's learned from auditing PI firms spending anywhere from $5K to $100K monthly on marketing. From intake gaps to SEO failures, John shares the brutal truth about where most firms are hemorrhaging money without even knowing it. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . As founder of DeFacto Digital Consulting, John built his business on a radical premise: providing unvarnished, data-driven analysis of law firms' marketing performance.. In this candid conversation, he reveals the common blind spots he finds when analyzing firms across the country - and why most firms don't discover these issues until they're "$50K in the hole." If you're investing in marketing but unsure about the real ROI, this episode gives you the framework to evaluate what's actually working. We discuss: Why 90% of intake processes are substandard (and bleeding cases) The real reason most SEO campaigns fail (it's not what agencies tell you) How Google Ads managers are losing control (and your money) The exact metrics John uses to audit marketing performance How to know if your marketing agency is actually delivering results Why most firms discover problems $50K too late Guest Details John Schroeder is the owner of DeFacto Digital Consulting, specializing in unbiased audits of law firms' digital marketing performance. After years in legal lead generation and agency work, John founded DeFacto to help firms get honest, objective analysis of their marketing effectiveness without trying to sell additional services. John Schroeder: LinkedIn , Instagram DeFacto Digital Consulting: Website , Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , <a href="https://www.instagram.com/chrisdreyerco/?
Fri, December 27, 2024
304. Quality Over Quantity: The New Economics of Case Acquisition
When 460,000+ law firms compete for attention, casting a wide net is no longer enough. In this episode of Personal Injury Mastermind, we explore how AI and innovative business models are reshaping case acquisition. From precision targeting to owning distribution channels, discover how forward-thinking firms land premium cases by fishing with a spear instead of a net. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . We discuss: How FirmPilot's AI platform uses psychographic data to target ideal clients Why vanity metrics like organic traffic matter less than qualified leads The real metrics that determine Google Ads placement and cost How Top Class Actions built a 1.5M monthly visitor platform The economics of commercial vehicle cases and mass torts Why traditional case acquisition methods are becoming obsolete Using data feedback loops to optimize marketing spend Guest Details Jake Soffer is the founder and CEO of FirmPilot, an AI-powered marketing platform helping law firms target premium cases. With a background in computer engineering and natural language processing, Jake is revolutionizing how firms approach digital marketing. Jake Soffer: LinkedIn Firm Pilotl: Website Scott Hardy is the founder of Top Class Actions and Leagify Law Firm. Through his innovative approach to case acquisition and Arizona's new rules allowing non-lawyer ownership, Scott has built a platform that attracts 1.5 million potential clients monthly. Scott Hardy: LinkedIn Top Class Actions: Website , Legal Fi Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: <a href="https://www.amazon.co.uk/Personal-Injury-Lawyer-Marketing-Good-ebook/dp/B0DDYFYJZW?ref_=ast_author_dp&d
Thu, December 26, 2024
303. Depth Over Scale: How Bill Umansky Built a Thriving Practice by Leading Differently
After decades of success, Bill Umansky realized something was missing in how he ran his firm. In this episode of Personal Injury Mastermind, Bill reveals why he transformed his leadership style to focus on deeper relationships over pure growth numbers. From having lunch with entry-level staff to maintaining genuine connections with former employees, his approach challenges everything we think we know about scaling a law firm. Whether you're running a growing practice or building your team, this episode shows why authentic leadership might be your most powerful asset. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . We discuss: Why focusing on relationship depth matters more than pure numerical growth How stepping away from practicing law led to better firm leadership The transformative impact of finally hiring a CFO after 28 years Building authentic connections with remote and overseas team members Strategies for maintaining positive relationships with departing employees Why intentional leadership requires connecting with all levels of staff The importance of starting relationship-building from day one of employment Guest Details Bill "The Lawman" Umansky has built one of Orlando's most respected law firms by focusing on authentic leadership and deep relationships. His innovative approach to firm culture and management has created lasting connections with both current and former team members. Bill Umansky: LinkedIn , Book , Instagram Umansky Law Firm: Website , YouTube , Podcast , TikTok Podcast: Lawmans Lounge Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: <a href="https://rankings.
Tue, December 24, 2024
302. Toolkit: The Uber of Legal Funding: Breaking Predatory Lending's Grip on PI Cases
When a $5,000 advance requires a $40,000 payback, something's broken in legal funding. Banks and credit card companies have been slamming injured clients with compounding interest rates for decades – until one former PI attorney decided to break the system with a tech-driven marketplace solution. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . In this episode of Personal Injury Mastermind, former attorney and CEO of ClaimAngel, Jeremy Alters reveals how a transparent marketplace is forcing traditional funders to compete on rates and speed. From capped interest rates to one-touch funding, discover how technology is dragging a shadowy industry into the sunlight. We discuss: Why traditional litigation funding often makes cases impossible to settle How a tech-driven marketplace caps interest at 27.8% (lower than credit cards) The real reason many firms stick with predatory lenders (it's not just the sports tickets) Why meeting your fiduciary duty requires shopping multiple funding sources How automated one-touch funding is processing claims in hours instead of weeks The future of litigation funding and why transparency is winning Guest Details Jeremy Alters spent 23 years practicing personal injury law before becoming CEO of ClaimAngel, where he's pioneering fair funding practices through marketplace technology. Under his leadership, the platform has funded over 4,000 cases totaling more than $25 million, while maintaining the industry's lowest interest rates. Jeremy Alters: LinkedIn Claim Angel: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOA
Fri, December 20, 2024
Bonus - 301. Early Settlement Planning + Expert Lien Resolution = Happier Clients (and Better Reviews)
Most PI firms handle settlement planning and lien resolution in-house, creating bottlenecks and frustration at the most critical stage of client experience. In this episode of Personal Injury Mastermind, Jason Lazarus and Brian Adair reveal why specialized expertise in these areas doesn't just save time and money - it transforms client satisfaction and drives better reviews. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . We discuss: Why the final settlement experience makes or breaks client reviews How early settlement planning prevents common client care disasters The hidden costs of in-house lien resolution (like time spent on Medicare hold) Using expert partners to provide concierge-level client care Turning post-settlement work from a cost center into a growth driver Why specialized settlement knowledge prevents malpractice risks Guest Details Jason Lazarus is the CEO of Synergy Settlement Services, bringing insider expertise to lien resolution and settlement planning. Jason Lazarus: LinkedIn , Website Synergy Settlement Services: Website Book: The Art of Settlement Brian Adair is the founder of Adair Financial Group, specializing in comprehensive settlement planning and client care solutions. Brian Adair: LinkedIn Adair Financial Group: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: <a href="https://www.amazon.co.uk/Personal-Injury-Lawyer-Marketing-Good-ebook/dp/B0DDYFYJZW?ref_=ast_author_dp&dib=eyJ2IjoiMSJ9.zBfYMHZoUBFD0pppWRTcxMvTTxuS-Om_kHcCq5Yxc
Thu, December 19, 2024
300th Episode Special: The Gift of Dan Morgan’s Keynote Speech, Live from PIMCON
In this landmark 300th episode of Personal Injury Mastermind, Dan Morgan reveals how Morgan & Morgan transformed their referral operations from a legal pad system into a $63 million revenue engine. From outbound referral optimization to groundbreaking sports partnerships, Dan shares the exact strategies that helped build one of the most recognizable law firm brands in America. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . When Dan took over Morgan & Morgan's referral operations in 2020, they were generating $15 million in referral revenue. Today, they're on track for $63 million, with projections of hitting nine figures next year. He explains how in this special keynote talk from PIMCON. Dan breaks down the systems and strategies that drove this explosive growth, including how they're converting 85% of rear-end accident referrals through their "nuclear plan" and why they're sending turndown cases to partner firms. We discuss: How Morgan & Morgan increased referral conversion rates from 18% to 38% with one simple change Why they're getting 7-figure settlements on cases they initially turned down The exact formula they use to evaluate marketing spend and determine budgets Their "bullets before bombs" testing strategy for new marketing channels How they're leveraging sports partnerships with UFC, WWE, and others to drive record call volume The sweepstakes strategy that's helping them track marketing attribution Why investing in local community presence delivers consistent ROI Guest Details Dan Morgan serves as head of partnerships and referral operations at Morgan & Morgan, one of America's largest personal injury law firms. Under his leadership, the firm has pioneered innovative marketing strategies and built a nationwide referral network handling over 100,000 case referrals annually. Dan Morgan: LinkedIn , Instagram Morgan and Morgan: Website , LinkedIn , TikTok Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter <li
Tue, December 17, 2024
299. Toolkit: Turn Rejected Cases to Revenue; Tap into Your New National Network
Stop letting valuable cases walk out the door. In this episode of Personal Injury Mastermind, Matt Thelen reveals how modern referral networks are transforming case sharing and creating new revenue streams for forward-thinking firms. From automated case distribution to nationwide partnerships, discover how technology is eliminating the inefficiencies that have plagued referral management for decades. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . We discuss: Why traditional referral networks leave money on the table How automated "waterfall" distribution gets cases to the right attorneys faster Building merit-based partnerships beyond your immediate network Digital tracking systems that eliminate referral management headaches Integrating referral management with your existing case management software Strategies for monetizing out-of-jurisdiction and practice area cases Guest Details Matt Thelen holds a joint JD/MBA and has taken a startup through an IPO on the New York Stock Exchange. Now he's applying that same efficiency-focused mindset to solve one of the legal industry's biggest headaches - referral management. Matt Thelen: LinkedIn Attorney Share: Website , LinkedIn , Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; <a href="https://www.amazon.co.uk/Niching-Up-Narrower-Market-Bigger-ebook/dp/B0BGQNLJ6N?ref_=ast_author_dp&dib=eyJ2IjoiMSJ9.zBfYMHZoUBFD0pppWRTcxMvTTxuS-Om_kHcCq5Yxcog.6Qsgavd5ioYhxm9QpPkNju2h2z3OvCKFr9ptUaFw53E&dib_
Mon, December 16, 2024
Bonus — 298. Scaling Culture: How to Build Teams That Stick & Systems That Scale; A Collaboration with Be that Lawyer w/ Steve Fretzin
"When I started LawHer, only 18% of law firm partners were women. Just 3 years later, it's 22% - and that's just the beginning." - Sonya Palmer. Listen to LawHer here. From intake mastery to AI implementation, Rankings.io's VP of Operations Sonya Palmer shares the systems and strategies that actually move the needle in 2024. If you're looking to scale your firm while building a culture that attracts top talent, don't miss this special partner episode from Be That Lawyer with Steve Fritzen. In this special partner episode of Personal Injury Mastermind, we're excited to share a powerful conversation from Be That Lawyer with Steve Fritzen featuring Sonya Palmer, VP of Operations at Rankings.io and host of the LawHer podcast. From scaling operations to empowering women in legal leadership, Sonya shares insights on building successful teams and transforming law firm culture. We discuss: Why diversity in leadership leads to better client service and business outcomes How the pandemic has transformed opportunities for women in law Practical strategies for creating content and leveraging AI in legal marketing Building effective hiring and onboarding processes that identify top talent Managing underperforming employees and creating accountability The importance of establishing clear KPIs and performance metrics Why authenticity matters more than traditional networking approaches How to scale operations while maintaining quality and culture Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; <a href="https://www.amazon.co.uk/Niching-Up-Narrower-Market-Bigger-ebook/dp/B0BGQNLJ6N?ref_=ast_author_dp&dib=eyJ2IjoiMS
Thu, December 12, 2024
297. How Kurtz Riley 10x’d Their Caseload in Year One
Most new firms struggle for years to build a steady caseload. But what if you could shortcut that journey? Kurtz Riley Law doubled their expectations every month by combining smart referral partnerships with cutting-edge tech. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . In this episode of Personal Injury Mastermind, Austin Kurtz shares how his firm scaled rapidly by focusing on attorney referrals and operational efficiency. From AI-powered file management to strategic case selection, this is the roadmap for accelerating your firm's growth through smart partnerships and systems. We discuss: Referral partnerships vs. traditional marketing for new firms Using AI and automation to handle rapid case growth The exact tech stack for moving files faster Strategic case selection criteria for maximum growth Building relationships that drive consistent referrals Balancing growth with quality representation The future of legal tech and firm operations Guest Details Austin Kurtz is co-founder of a rapidly growing personal injury firm in Arizona. Known for their innovative approach to operations and marketing, they've built one of the fastest-growing referral networks in the Southwest through strategic partnerships and cutting-edge technology. Austin Kurtz: LinkedIn , Website , Instagram Kurtz Riley Law: Website , Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; <a hre
Tue, December 10, 2024
296. Toolkit: Double Your Law Firm’s Revenue: How to Hit Critical Milestones
Most law firms never reach $1M in revenue, but Sasha Berson has helped countless firms double their income through data-driven marketing. We dive deep into the exact metrics and strategies needed to hit critical revenue milestones. From calculating your required lead volume to identifying untapped practice areas, Sasha shares the framework that's helped 2,000+ firms scale their practices. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . In this episode of Personal Injury Mastermind, the Chief Growth Master at Grow Law Firm reveals his proven blueprint for scaling from $1M to $10M+. Learn how to leverage untapped practice areas and optimize your marketing spend for maximum ROI. We discuss: The precise lead volume needed to achieve revenue targets Key challenges in scaling beyond $8M revenue Finding profitable practice areas in competitive markets Client acquisition costs across different case types Search marketing fundamentals for sustainable growth Building an effective organizational structure Integrating sales enablement into your practice Guest Details Sasha Berson is the Chief Growth Master at Grow Law Firm, where he's helped over 2,000 law firms double their revenue through data-driven marketing strategies. Sasha Berson: LinkedIn , Instagram , Grow Law Firm: Website , Podcast Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; <a href="https://www.amazon.co.uk/Niching-Up-Narrower-Market-Bigger-ebook/dp/B0BGQNLJ6N?ref_=ast
Thu, December 05, 2024
295. Perfect Content Fails, Raw Content Scales: Building a 1.9M Following w/ Ryan Stygar
Most lawyers think success means looking polished and professional. This former firefighter proved them wrong. In this episode of Personal Injury Mastermind, Ryan reveals how his early attempts at "looking like a lawyer" bombed, while raw, emotional content built him a following of 1.9 million. From getting rejected by 13 law schools to becoming a social media phenomenon, Ryan breaks down why authenticity beats credentials in modern legal marketing. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . In this episode of Personal Injury Mastermind, former firefighter turned employment lawyer Ryan shares how he built a following of over 1.9 million people through education instead of advertising. Ryan found his path and revolutionized legal marketing by focusing on authentic content that serves his audience. We discuss: How to build trust through education instead of sales Why practice area shouldn't limit your content strategy The power of showing emotion and being real on camera Why competing with big firms on their terms is a losing strategy The metrics that actually matter for social media success Guest Details Ryan Stygar is a former firefighter who spent four years battling California's wildfires and serving as a desert-rescue specialist in the Ocotillo Wells region before becoming an employment lawyer. He's built an incredible following with 1.9 Million TikTok followers and 191K YouTube subscribers. Ryan Stygar: LinkedIn , Website , Books Centurion Trial Attorneys: Website , YouTube , Podcast , TikTok, Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet </li
Tue, December 03, 2024
294. Toolkit: Why They Pick You: What Data Reveals About Landing 7-Figure PI Cases
Mike Perez, founder of iLawyer Marketing, reveals groundbreaking research that challenges everything you think you know about legal marketing. His latest click study exposes why being #1 doesn't guarantee success and how some top-ranked firms are losing cases to lower-positioned competitors. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . In this data-driven episode of Personal Injury Mastermind, Mike shares proprietary research showing why traditional marketing metrics mislead PI firms, and how understanding client behavior transforms marketing ROI. He reveals why some firms spending $100K+ monthly on Google Ads see exponential returns while others waste money on the same platforms. We discuss: The real reason some Google Ads campaigns crush it (while others fail) How to turn data into media coverage and high-authority backlinks Why your website is the biggest factor in securing seven-figure cases Organic vs. paid social for social Smart strategies for new firms entering competitive markets Guest Details Mike Perez, has conducted pioneering research on legal consumer behavior through iLawyer Marketing and 1.21 Interactive. His click studies and heat map analysis have revolutionized how elite firms approach digital marketing, leading to breakthrough insights about how serious clients actually choose their lawyer. Mike Perez: LinkedIn iLawyer Marketing: LinkedIn , Website , Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT</
Thu, November 28, 2024
293. Start Converting w/ TopDog Law: Lessons from a Data-Driven Intake Machine
When TopDog Law discovered they were overstaffed but still missing calls, they knew something had to change. In this episode, James Helm reveals how they transformed their intake from a traditional answering service into a data-driven powerhouse that's converting at elite levels. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . Your firm can live and die by intake. In this episode of Personal Injury Mastermind, James Helm returns to share how TopDog Law scaled their in-house intake team while improving conversion rates. From AI-powered quality control to precision scheduling, this is the blueprint for building a modern intake operation. If you're ready to move beyond basic CRM and transform your intake into a revenue engine, this episode is your roadmap. We discuss: The real reason most law firms miss calls (hint: it's not understaffing) How Top Dog improved web form conversions from 25% to 29% with one change When to choose out-of-box solutions vs. enterprise platforms like Salesforce Using AI to flag high-value calls and monitor quality Data-driven scheduling that eliminated overflow calls The exact metrics that matter for measuring intake performance Guest Details James Helm is the founder of TopDog Law, handling thousands of calls monthly across multiple states. Under his leadership, TopDog has built one of the most sophisticated intake operations in the legal industry, combining cutting-edge technology with precision operations management. James Helm: LinkedIn TopDog Law: Instagram , Website , TikTok , Facebook Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: <a href="https://www.amazon.co.uk/Personal-Injury-Lawye
Tue, November 26, 2024
292. Toolkit: End The Intake Leak: Convert More Cases Without Spending More on Marketing
Stop throwing away marketing dollars. If your PI firm is spending on ads but tracking leads in Excel, this episode is your wake-up call. Legal intake expert Yani Smith reveals why most firms are leaking cases – and exactly how to fix it. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . Your marketing budget means nothing if your intake system is broken. In this episode od Personal Injury Mastermind, Yani Smith exposes why PI firms spending millions on advertising are still losing cases to competitors. Learn the exact systems, tech stack, and team structure needed to transform your intake from a cost center into a profit machine. From scaling your team to managing referral partners, this is the playbook most firms wish they had years ago. We discuss: Building the right intake team structure (from 20 to 200+ cases) Essential KPIs for measuring intake performance Modern tech stack requirements for PI firms Quality control systems that work for both in-house and remote teams Referral partner management and tracking Data-driven strategies for improving conversion rates Guest Details Yani Smith is the Founder & CEO of Legal Intake Pros, launched in 2023. Previously, she spent a decade optimizing intake systems for PI firms, including her role at Steinberg Law Firm where she tripled the intake department size. Her expertise in conversion optimization and business intelligence has led to the implementation of cutting-edge intake management software, refined training protocols, and robust quality control systems. At Legal Marketing Company, her clients typically see a 2.5X increase in cases within their first year. Yani Smith: LinkedIn Legal Intake Pros: Website , Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: <a href="https://www.amazon.co.uk/Personal-Injury-Lawyer-Marketing-Goo
Thu, November 21, 2024
291. Engineering Your Legal Legacy: How Creative Minds Become Legendary
Daniel Callahan - one of America's top 10 trial lawyers - reveals how he engineered his own rise to prominence. From orchestrating media events around verdicts to creating high-stakes seminars with Supreme Court justices, learn how strategic thinking transforms good lawyers into legal legends. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . In today's episode of Personal Injury Mastermind, learn how Daniel Callahan, founder of Callahan Consulting Group, engineered a $934M media frenzy, turned seminars into authority-building machines, and created his own path to legendary status - all through strategic thinking and bold moves in the legal space. We discuss: How to engineer media events around major verdicts - including the exact strategy used to turn a $934M verdict into a press sensation Step-by-step approach to manufacturing authority Real-world examples of creative case strategy Managing multi-million dollar case costs Behind-the-scenes look at building a premier litigation practice Resources Orange County Business Journal National Law Journal California Lawyer Magazine Orange County Bar Association Orange County Trial Lawyers Association Guest Details Daniel Callahan, founder of Callahan Consulting Group, has carved an extraordinary path in the legal field over his 42-year career, securing some of the most notable verdicts in U.S. history. His crowning achievement - a $934,000,000 unanimous jury verdict - stands as the highest in Orange County history, while his 2007 personal injury settlement of $50,000,000 set a national record at the time. As the former President and Managing Partner of California's premier litigation firm, Callahan & Blaine, Daniel was named one of the Top 10 Attorneys in the United States by the National Law Journal and voted California Business Trial Lawyer of the Year by California Lawyer Magazine. Daniel Callahan: LinkedIn Callahan Consulting Group: Website Calahan and Blaine: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website</a
Tue, November 19, 2024
290. Law Firm SEO Strategy Guide 2025: Insights from Legal Marketing Veterans
Jason Hennessey, CEO of Hennessey Digital, shares cutting-edge SEO strategies for personal injury law firms, AI content optimization techniques, and proven methods for dominating local search results. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . In today's episode of Personal Injury Mastermind, Jason breaks down 24 years of legal SEO expertise into actionable insights for PI firms. He reveals advanced digital marketing tactics for content strategy, technical SEO, and review management that drive high-value case acquisition. We discuss: AI content creation strategies for law firm websites Technical SEO and URL structure best practices Review acquisition tactics for improved local rankings Content pruning strategies that preserve traffic Reddit marketing opportunities for law firms Modern link building techniques for legal websites Law firm naming strategies for SEO advantage Resources Motorcycle Accident Lawyer Surfer SEO SEO for Lawyers: The Definitive Guide to Law Firm SEO Guest Details Jason Hennessey is the CEO of Hennessey Digital, a leading legal marketing agency founded after his successful exit from Everspark Interactive. Since 2001, he has specialized in SEO strategy, with deep expertise in personal injury law firm marketing. Jason Hennessey: LinkedIn , Instagram , Podcast , Hennessey Digital: Website Book: Law Firm SEO , Honest SEO Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: <a h
Thu, November 14, 2024
289. Cross-Industry Secrets: 1K+ Reviews, 2.5M+ YouTube Views, Building Teams That Scale
Criminal defense attorney Adam Rossen reveals how looking outside your practice area can revolutionize your firm's growth. From amassing over 1,000 five-star reviews in a sensitive practice area to building a YouTube channel with 2.5M+ views, Adam shares how cross-industry innovation helped scale his firm to 8 locations. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . In today's episode of Personal Injury Mastermind, criminal defense attorney Adam Rossen reveals how looking beyond traditional legal marketing led to extraordinary growth. While many firms struggle to get reviews in sensitive practice areas, Adam's team has generated over 1,000 five-star reviews through an innovative, gamified approach. He shares his successful two-pronged YouTube strategy that's garnered 2.5M+ views and drives consistent case acquisition. Plus, learn how his pod-based team structure, powered by virtual legal assistants, enables systematic scaling across eight locations. For personal injury attorneys looking for fresh perspectives on firm growth, this cross-industry conversation is packed with actionable insights. We discuss: Why looking outside your practice area leads to innovative growth strategies How to build trust and gather reviews in sensitive practice areas Scaling with virtual legal assistants and pod team structures YouTube marketing strategies that drive case acquisition Building systems that support sustainable growth Guest Details Adam Rossen , Managing Partner of Rossen Law Firm, is a former prosecutor turned criminal defense attorney who has scaled his practice to 8 locations. Adam focuses on implementing cutting-edge marketing strategies and scalable team structures, often drawing inspiration from personal injury and other practice areas. Adam Rossen: LinkedIn , email , Rossen Law: Website , YouTube , TikTok , X (Twitter) Podcast: Success in South Florida Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , <a href="https://twitter.com/Rankingsio?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp
Tue, November 12, 2024
288. The Contingency Fee Trap: How Smart PI Lawyers Secure Financial Freedom
Niraj Chhabra, Managing Director at Sidebar Advisors, explains why financial planning goes beyond investments, the surprising power of emergency funds, and how to strategically manage high contingency fee payouts. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . In today’s episode of Personal Injury Mastermind, Niraj Chhabra helps you navigate the unique financial challenges of contingency fee-based practice while building lasting wealth. He shares expert insights on emergency funds, tax planning, and creating a comprehensive financial strategy tailored to PI attorneys. We discuss: Building adequate emergency funds for contingency-based practices Strategies for managing irregular income streams Tax planning for large contingency fee payouts Student loan management vs. investment priorities Updated 529 plan rules and education planning Investment strategies beyond basic index funds Succession planning for law firms Disclaimer: This conversation does not intend to recommend specific investment behavior. It's intended for informational and educational purposes only. Please seek independent legal, tax, and regulatory advice before making any investment decisions. Guest Details Niraj Chhabra , Managing Director of SideBar Advisors, launched the firm in 2022. Previously, he was an advisor with Ameriprise Financial since 2005, concentrating on clients in the legal profession. His central focus includes family finances, tax and estate strategies, retirement, and financial planning for small businesses. His goal is to help attorneys navigate their unique tax challenges and modify their financial plans as their careers evolve. He does this by offering attorneys holistic financial planning and complimentary educational workshops. Niraj Chhabra: LinkedIn Side Bar Advisors: Website , Podcast , Events and CLEs Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram News
Thu, November 07, 2024
287. Beyond Leads: How Social Media Built an Inc. 5000 Law Empire
Jen Gore and Alexa Levantis from Atlanta Personal Injury Law Group to reveal their award-winning social media strategy. Learn how they transformed from posting basic content to building a social empire with over 164,000 followers, making their firm one of Inc. 5000's fastest-growing companies three years running. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . In today’s episode of Personal Injury Mastermind, get actionable insights on building your personal brand, choosing the right platforms, and creating engaging content that attracts not just clients but opportunities across the legal industry. We discuss: Why creating a personal brand alongside your law firm brand can exponentially increase engagement How to choose the right social media platforms for your law firm The importance of consistent posting (5 static posts + 1 video daily) Why weekend and holiday posts see higher engagement Strategic benefits of LinkedIn for attorney recruitment and referrals How to build an in-house marketing team Geofencing strategies for targeted hospital marketing Guest Details Jen Gore is the founder of Atlanta Personal Injury Law Group, a three-time Inc. 5000 honoree known for building a powerhouse social media presence with over 164,000 followers. Under her leadership, the firm has been recognized as one of Inc. magazine's fastest-growing law firms for three consecutive years, with their innovative social media strategy winning "Best Social Media in PI Space" at National Trial Lawyers. Jen Gore: LinkedIn , Instagram Atlanta Personal Injury Law Group: Website , Linkedin , Instagram , TikTok Alexa Levantis is the Director of Marketing at Atlanta Personal Injury Law Group, where she architects the firm's comprehensive digital marketing strategy. As the mastermind behind their award-winning social media presence, she has helped transform the firm's digital footprint from basic content to a sophisticated multi-platform strategy that generates consistent engagement and opportunities. Alexa Levantis: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of
Tue, November 05, 2024
286. How Mental Health Claims Maximize PI Settlements: A Complete Guide
Dr. Jeremy Cassius, founder of the Mental Pain and Trauma Center, shares how incorporating mental health claims can significantly increase personal injury case values. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . In today’s episode of Personal Injury Mastermind, Dr. Cassius reveals strategies for developing stronger mental anguish claims and explains why psychological evaluations are essential in modern PI cases. . We discuss: Why mental health claims are often overlooked in personal injury cases How psychological evaluations provide concrete evidence for mental anguish claims Understanding the impact of pre-existing conditions on mental health damages Strategies for incorporating mental health experts in pre-litigation How addressing psychological trauma can strengthen overall case value Guest Details Dr. Jeremy Cassius is a forensic psychologist and founder of the Mental Pain and Trauma Center, a nationwide organization operating in all 50 states. His organization specializes in providing psychological evaluations and treatment for personal injury clients while educating attorneys on maximizing mental anguish claims. Dr. Cassius: LinkedIn , Instagram , Website Mental Pain and Trauma Center: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market,
Thu, October 31, 2024
285. Best of PIMCON: Traditional Marketing
Alexander Shunnarah, Ed Herman, and John Berry - powerhouses of traditional marketing share their insights on combining traditional and digital marketing approaches to create memorable brands and attract ideal clients. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . Register now for 'Thrive in 2025: Top 10 Marketing Trends,' an exclusive online masterclass on November 4th. In this exclusive event with Michael Mann and Scale Marketing, learn: How to adapt media strategies with shifting consumption How to optimize budgets amid rising costs How to align messaging for better client conversion In today’s special episode of Personal Injury Mastermind — LIVE from PIMCON — we successful law firms are leveraging traditional marketing strategies in the modern age. We discuss: Managing attribution challenges in traditional marketing Building brand awareness vs. brand loyalty in legal services The importance of memorability and creating memorable content Developing clear brand messaging for billboards Tips for maintaining brand consistency across different practice areas Leveraging traditional marketing for community engagement Guest Details Alexander Shannara - Founder, Alexander Shannara Trial Attorneys LinkedIn , Instagram , Website Mitri Shatara - Marketing Director, Alexander Shannara Trial Attorneys LinkedIn , Instagram Ed Herman - Managing Partner, Brown and Crouppen LinkedIn , Instagram , Website Jeremy Corray - Executive Vice President, Cool Fire Studios LinkedIn , Instagram , Website John Berry - CEO, Berry Law LinkedIn , Instagram , Website Chr
Thu, October 24, 2024
284. Close Cases Faster: The Power of Instant, Searchable Video Testimony
Karl Seelbach, Founder at Skribe.ai, shares how tech enables instant video depositions with a 24-hour turn-around time. "Speed is not just important in today’s law practice. It’s a requirement. The faster you can move on to the next task in your case, the faster you can actually turn your cases. Think about the cumulative effect across your entire docket.” - Karl Seelbach Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . Register now for 'Thrive in 2025: Top 10 Marketing Trends,' an exclusive online masterclass on November 4th. In this exclusive event with Michael Mann and Scale Marketing, learn: How to adapt media strategies with shifting consumption How to optimize budgets amid rising costs How to align messaging for better client conversion In today’s episode of Personal Injury Mastermind, we dive deep into the world of legal tech innovations with Karl Seelbach, founder of Skribe.ai. Discover how modern deposition technology is transforming the legal landscape, offering unprecedented time and cost savings for attorneys. We discuss: How video testimony is changing the game in personal injury cases Strategies for significant time and cost savings in the deposition process The power of video evidence in negotiations and court proceedings Overcoming challenges in remote and hybrid depositions Leveraging technology to increase case turnover and efficiency How to work with the opposition to secure higher case values for your client Why early mediation helps all sides Guest Details Karl Seelbach - a former personal injury attorney and the founder of Scribe.ai, a cutting-edge legal tech company revolutionizing the deposition process. With experience on both sides of personal injury cases, Karl brings unique insights into litigation strategies and the practical application of technology in law. Karl Seelbach: LinkedIn , Skribe.ai: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , <a href="https://www.instagram.com/chrisd
Thu, October 17, 2024
283. 83M Impressions: Lawyer's Guide to Mastering Content Marketing
Matt Dolman, Managing Partner of Dolman Law Group, shares how his website hit 83 million impressions and 670,000 clicks in 12 months. "All of a sudden Google rewarded us and for three straight years we ranked number one in the country for car accident lawyer. ." - Matt Dolman In today’s episode of Personal Injury Mastermind, we explore the content marketing strategies that rank legal websites in the top 1% with Managing Partner of Dolman Law Group, Matt Dolman. We discuss: How to amplify content so it can be found Long-tail keywords, the new frontier in legal SEO Quality content production at scale Content freshness: When to update mass tort pages and practice areas Leverage AI for optimization, not creation, to maintain EEAT Strategic social media promotion impacts search rankings Collaboration with other lawyers can boost visibility Regular content pruning and 301 redirects preserve SEO value Guest Details Matt Dolman is the Managing Partner at Dolman Law Group. A trailblazer in legal content marketing, his efforts have helped his websites achieve 83 million impressions and 670,000 clicks in 12 months, and 10 million impressions on a new mass tort site in under a year. Matt Dolman: LinkedIn Dolman Law Group: Website , Instagram , YouTube Lawsuit Legal News: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Mark
Thu, October 10, 2024
282. Why Your PI Firm Needs a Toxicology Expert Witness (And How to Find One)
"Knowledge is power. The more the attorney knows the science of their case, should there be drugs or alcohol in their case, the better that they understand it, the better they can develop their strategy." - Dr. Allison Muller, Clinical Toxicologist and Principal at Acri Muller Consulting In today’s episode of Personal Injury Mastermind, we explore how to assess case viability, build stronger arguments, and increase settlement values with Dr. Allison Muller, a renowned toxicology expert witness with over 30 years of experience. We discuss: Why every personal injury attorney needs a toxicology expert witness How toxicology expertise can uncover hidden case angles Interpreting drug levels and their impact on impairment Navigating complex medication interactions in nursing home cases Understanding postmortem toxicology for wrongful death claims Maximizing case values in drug and alcohol-related incidents The importance of continuing education in toxicology Guest Details Dr. Allison Muller - Clinical Toxicologist and Principal at Acri Muller Consulting. Dr. Allison Muller: LinkedIn Acri Muller Consulting: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; <a href="https://www.amazon.co.uk/Niching-Up-Narrower-Market-Bigger-ebook/dp/B0BGQNLJ6N?ref_=ast_author_dp&dib=eyJ2IjoiMSJ9.zBfYMHZoUBFD0pppWRTcxMvTTxu
Thu, October 03, 2024
281. Law Firm SEO Checklist: Win Better Cases, Dominate Local Search
Chris Dreyer, CEO of Rankings, shares insider SEO secrets from PIMCON 2024 "To win the best cases, you need to show up in the best searches." - Chris Dreyer In today’s episode of Personal Injury Mastermind, we explore the strategies that are helping top firms crush their competition in search results with CEO of Rankings, Chris Dreyer. We discuss: The staggering importance of Google for law firm marketing Google's three key factors for local rankings: relevance, distance, and prominence Leveraging entity SEO to outrank competitors The critical role of reviews in dominating local search Advanced link-building strategies for law firms Content pruning techniques to boost overall site authority Making your firm "click-worthy" in search results Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Resources Mentioned AVVO Connectively (formerly HARO - Help a Reporter Out) Law Firm Newswire Local Falcon (SEO tool) Time Stamps 00:00 Introduction and SEO Importance 01:30 Google's Local Ranking Factors 02:31 Relevance in SEO 04:13 Entity SEO and Content Strategy 06:05 The Importance of Reviews 07:49 Locati
Thu, September 26, 2024
280. Demetrio Rico, Stafi — The Virtual Advantage: Scale Fast with Global Talent
Use bilingual, college-educated virtual assistants to handle everything from call management to legal calendaring. All while maintaining high-quality service - at a fraction of the cost. We also dive into the importance of continuous learning for staff and discuss innovative approaches to remote work management in the legal industry. Demetrio Rico , COO of Stafi ( @getstafi ), is a veteran in the telecom industry with over 20 years of experience managing large teams. He shares invaluable insights on leveraging global talent to boost efficiency and growth in PI firms. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Demetrio Rico LinkedIn Stafi Website Stafi Instagram What’s in This Episode: Who is Demetrio Rico? How leveraging global talent can help streamline your law firm's operations and free up time for high-value tasks. How a trained virtual team can enhance your client intake process and potentially increase your conversion rates. How forward-thinking PI firms are using virtual assistants to handle growth more effectively and responsively. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation <a href="htt
Thu, September 19, 2024
279. Justin Weinstein, Weinstein Legal Team — Innovative Marketing: From Analytics to Anime
Forget cookie-cutter marketing. Justin Weinstein is taking risks - and it's paying off big time. But he's not just throwing darts in the dark, hoping his creativie hits the target audience. The Founding Partner at Weinstein Legal Team ( @weinsteinlegalteam ) is using hard data to decode public perception of attorneys and combat it head-on. He's leveraging anime-style ads to capture new audiences and keep their attention. It's a bold move that's yielding impressive results. In just 9 years, Justin's firm, Weinstein Legal Team, has expanded to three locations, with more on the horizon. His secret? Marketing with intention and forging genuine community connections long before people even need legal help. Today, you'll get an inside look at Justin's playbook. Learn how to blend data-driven decisions with creative that pops, stand out in a crowded market, and build a brand that resonates with your community. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Justin Weinstein LinkedIn Weinstein Legal Team Website Weinstein Legal Team Instagram Anime Ads: The Auto Injury Pros What’s in This Episode: Who is Justin Weinstein? Using data to combat negative public perceptions of attorneys Leveraging unconventional creative strategies to stand out in a crowded market The 'Law of We' philosophy and its impact on community engagement Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy <a href="https://rankings.io/pimm/mike-papantonio-i
Thu, September 12, 2024
278. RJon Robins, How to Manage a Small Law Firm — From Pain to Profit: Building a $10M Firm
RJon Robins , the mastermind behind " How to Manage a Small Lae Firm " ( @howtomanageasmalllawfirm ), has helped over 600 law firms across the country transform from struggling practices into profit-generating powerhouses. He has worked with firms ranging from startups to $30 million operations. As a former insurance defense counsel, he’s been in the trenches with law firms of all sizes. His programs have a three-year waitlist. In this episode - you get to cut the line. We're pulling back the curtain on what it really takes to run a successful PI firm in today's cutthroat market. He explains how to implement a "Profit First" approach in your firm, why most law firms are running without a real strategy (and how to fix that ASAP), and the secret to gaining true control of your firm without chaining yourself to your desk. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website RJon Robins LinkedIn How to Manage a Small Lae Firm Website How to Manage a Small Law Firm Instagram The Profit First For Lawyers Podcast Podcast: RJon Robins: From the Vault Book: Profit First For Lawyers Offer: The Automatic Marketing Machine Bundle What’s in This Episode: Who is RJon Robins? Discover the "Profit First" secret weapon that's transforming struggling law firms into cash-generating powerhouses. Uncover why your lack of a killer strategy might be the hidden culprit behind your firm's stagnant growth - and how to fix it fast. Learn the counterintuitive truth about gaining real control over your law fir
Tue, September 10, 2024
277. Gold Medal Moments — GOAT of Traditional Marketing: Alexander Shunnarah
Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons. Today we learn from one of the battle-tested titans of personal injury - Alexander Shunnarah ( @alexander_shunnarah ). His Alexander Shunnarah Trial Attorneys ( @alexandershunnarahlaw ) empire spans 24 offices across 18 states, with a team of 500 strong, including 143 lawyers. We're talking about a firm that's recovered over $1.5 billion for its clients. Over the past 23 years, traditional marketing has laid the groundwork for his national success. We'll dive into his billboard strategy, which has become the stuff of legend, and get his insights on balancing volume with high-stakes litigation. Alex shares what it truly means to be the best option for your clients. We explore how he's built a team of legal thoroughbreds and built up a war chest with over $50 million. His team is ready to throw down anywhere and at any time. Hear Alexander live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org Code for $200 off: PIMALEX Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche <a href="https://rankings.io/pimm/bria
Thu, September 05, 2024
276. Michael Mann, Scale Marketing — Data-Driven Domination: Orchestrating Your Legal Marketing Symphony
With decades of experience spanning traditional and digital advertising, Michael Mann shares his cutting-edge strategies for personal injury law firms aiming to dominate their markets. Michael, Senior Account Strategist at Scale Marketing , introduces us to the concept of the 'Symphony of Media,' teaching how to orchestrate a perfect harmony of traditional and digital channels for maximum impact. He challenges the conventional wisdom of ad frequency, revealing the sweet spot that balances effectiveness with budget efficiency. And Michael explains why being genuine could be your secret weapon in attracting clients in a saturated market. From the emerging world of Connected TV (CTV) to the delicate balance of data and creativity, this episode is packed with actionable insights. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Michael Mann LinkedIn Scale Marketing Website What’s in This Episode: Who is Michael Mann? The 'Symphony of Media': Learn how to perfectly harmonize traditional and digital channels for maximum impact. Data vs. Creativity: Discover why you need both to stand out in the saturated PI market truly. The Law of Diminishing Returns in Advertising: Uncover the sweet spot for ad frequency and how to allocate your budget for optimal results. Connected TV (CTV) Strategies: Learn about this emerging platform and how to leverage it for your firm. Authenticity in Legal Marketing: Find out why being genuine could be your secret weapon in attracting clients. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Mega
Tue, September 03, 2024
275. Gold Medal Moments — GOAT of Uniqueness: Amanda Demanda
Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons. In just four years, Amanda Demanda ( @amandademandalaw ) has exploded into the Florida market. We're talking 25 employees, 1,000+ cases won, and over $500 million recovered. A bomb-proof unique selling proposition (USP) that speaks directly to her target audience is at the core of her success. By working backward from her ideal clients, Amanda has crafted a brand that's impossible to ignore – think pink branding and high heels that turn heads and win cases. But Amanda's secret sauce isn't just about looks. It's about leveraging what makes you unique to connect with clients on a deeper level. She's mastered the art of using social media as a powerful validation tool, not just a numbers game. Ready to unleash your own unique power and dominate your market? Amanda's approach proves you don't need deep pockets – just deep authenticity and a USP that packs a punch. Hear Amanda live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org Code for $200 off: PIMAMANDA Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source <
Thu, August 29, 2024
274. Greg Sobo, Sobo & Sobo — Hush Money: Downplay Settlement Value, Win Clients
Greg Sobo ( @sobogreg ) stands out as a living example of how quiet marketing can speak loudly in a crowded market. The managing attorney at Sobo & Sobo ( @sobosobolp ) is the mastermind who turned a small family practice into a three-state legal powerhouse with over 60 attorneys. Greg explains why avoiding the numbers game might be your best bet, how lean in-house marketing teams can help you achieve your goals, and strategies for futureproofing your firm. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Greg Sobo LinkedIn Sobo & Sobo Website Sobo & Sobo Instagram Greg Sobo Instagram What’s in This Episode: Who is Greg Sobo? What are the benefits of having an in-house marketing team versus outsourcing? What strategies does the firm use to grow and expand into new markets? What challenges did Greg face in rebranding the firm from real estate to personal injury? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry </li
Tue, August 27, 2024
273. Gold Medal Moments — GOATs of Personal Branding: Gina Zapanta and Mike Alder
Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons from former PIM guests. Perception is everything. Your personal branding extends beyond marketing- permeating every aspect of your practice. It’s not just about social media—it's about standing out in clients' minds before they even step into your office. It's about consistently projecting your values and skills in every interaction, creating a powerful, lasting impression that sets you apart in clients' minds - and the minds of the competition. No one understands the far-reaching impact than the GOATS of personal branding - Gina Zapanta and Mike Alder, the powerhouse husband and wife team behind ZA Lawyers. Hear Gina and Mike live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org Code for $200 off: PIMGINA Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
Thu, August 22, 2024
272. Gary Yordon, SP Media — Shouting to Storytelling: The Quiet Power in Legal Ad Creative
In a world of loud, aggressive personal injury advertising, what if the key to explosive growth is... being quiet? Ten-time Emmy Award winner Gary Yordon reveals a revolutionary marketing approach that's helping PI firms quadruple their caseloads without breaking the bank. With decades of experience in political campaigns and media strategy, Gary brings unparalleled insights to the world of legal marketing. He breaks down how brain science, authentic storytelling, and strategic audience targeting are reshaping the landscape of PI advertising. Discover why the biggest spenders aren't always the biggest winners, and how smaller firms can level the playing field with smart, memorable content. From coffee shop conversations to the science of memory, this episode is packed with actionable insights that challenge conventional wisdom. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Gary Yordon LinkedIn SP Media Group Website The Zachary Group Website What’s in This Episode: Who is Gary Yordon? Expanding the target audience for pi firms. Rethinking who pi firms should be marketing to, beyond just the currently injured, to capture a larger market share. The science of memory in advertising. How understanding the brain's memory processes, particularly the hippocampus, can lead to more effective and memorable ads. Authentic storytelling in legal advertising. The importance of creating genuine, relatable content that showcases attorneys' personalities and client relationships. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faus
Tue, August 20, 2024
271. Gold Medal Moments — GOAT of Grassroots Marketing: Dave Thomas
Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons from former PIM guests. The grassroots revolution is here, and Dave Thomas and the LawTigers are its undisputed champions. Dave's creating an army of community-embedded marketers, transforming how law firms connect with their clients. Law Tigers is turning traditional outreach on its head, with 42 regional managers becoming the heartbeat of motorcycle communities across 32 states. Dave's not just talking about local impact – he's engineered a system that drives up to 50% of their cases through grassroots efforts alone. This is your chance to learn from the GOA of grassroots marketing himself. Hear Dave live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org Code for $200 off: PIMDAVE Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
Thu, August 15, 2024
270. Frank Azar, Franklin D. Azar & Associates — From TV to Trials: Commanding Premium Settlements in PI
Get ready for a masterclass in personal injury branding with the "Strong Arm" himself, Frank Azar . As founder of Colorado's largest personal injury firm, Frank D. Azar and Associates ( @fdazarlaw ), Frank has been a dominating force in the legal landscape for over three decades. In this hard-hitting episode, the man behind the $11.5 million football helmet verdict and $750 million Walmart settlement shares his blueprint for success, including: Why building a powerful brand is crucial in today's competitive market How litigation expertise can dramatically increase your case values The secret to scaling your firm while maintaining ethical standards Strategies for adapting to ever-changing industry trends Frank's journey from a family of lawyers to becoming Colorado's most recognizable legal brand is a testament to his innovative approach and unwavering commitment to clients. With 33 attorneys across 14 locations, he's not just talking the talk - he's walking the walk. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Frank Azar LinkedIn Frank D. Azar and Associate s LinkedIn Frank D. Azar and Associates Website Frank D. Azar and Associate s Instagram What’s in This Episode: Who is Frank Azar? How to build a strong, lasting brand for a personal injury firm? The role of traditional advertising (like TV) versus digital marketing in today's legal landscape. How litigation expertise impacts settlement values? How have insurance company tactics evolved, and how to adapt to these changes. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chas
Tue, August 13, 2024
269. Gold Medal Moments — GOAT of Networking: Bob Simon
Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons from former PIM guests. The legal revolution is here, and Bob Simon is leading the charge. As the GOAT of Networking and the visionary behind Justice HQ, Bob is redefining what's possible in personal injury law. Collaboration and specialization are transforming the legal landscape. Forget stuffy law offices and cutthroat competition - Bob's creating a new breed of lawyer ready to take on any case, in any courtroom, at any time. Discover how Justice HQ is turning solo practitioners and small firms into legal superheroes, empowering them to punch above their weight and compete with Goliath-sized firms. Bob's not just talking about change – he's engineering it. This is your chance to learn from the master networker himself. Hear Bob live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org Code for $200 off: PIMBOB Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Cha
Thu, August 08, 2024
268. David Arato, Lexicon Legal Content — Content that Converts: Crafting Legal Content That Actually Ranks in 2024
Struggling to attract clients online? Your law firm's website might be costing you cases. Simply having a website isn't enough - learn what you need to do about it. David Arato , Founder of Lexicon Legal Content , is the legal content architect behind 300+ law firms' online success. With Google's latest algorithm shakeup, David's insights couldn't be more timely. Don't let another potential client slip through your digital fingers. Tune in now and arm yourself with strategies that will leave your competitors in the dust. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website David Arato LinkedIn Lexicon Legal Content Website Lexicon Legal Content Facebook What’s in This Episode: Who is David Arato? The fatal flaw in most law firm websites (and how to fix it) Why AI-generated content is killing your SEO The secret weapon that's helping smart firms dominate Google rankings How to turn your website into a 24/7 client-attracting machine Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry <a href="https:
Tue, August 06, 2024
267. Gold Medal Moments — GOAT of Marketing Plan: Mike Morse and John Nachazel
Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons from former PIM guests. Get ahead of the competition with highlights from the GOATS of creating a marketing plan — Mike Morse and John Nachazel. To dominate an entire state, you need two key ingredients: captivating creativity that attracts leads, and razor-sharp data to manage them as they flow through your system. Mike Morse and John Nachazel, the dynamic duo behind the bestseller "Fireproof," are living proof that this combination is more powerful than the sum of its parts. They transformed a solo practice into Michigan's largest personal injury firm and increased profits tenfold in just a decade. Mike Morse reveals how authenticity in marketing can helps you be the ‘cherry garcia’ in a sea of vanilla options, while John Nachazel introduces the "Jumbotron" approach - keeping your eye on the prize with real-time, data-driven decision-making. Hear Mike and John live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org Code for $200 off: FIREPROOF Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Pur
Thu, August 01, 2024
266. Bart Benton, Benton and Benton — Battle Ready: A Trial First Philosophy for Max Case Value
Success isn't just about winning cases - it's about delivering life-changing results for your clients. Few firms have cracked the code quite like Benton & Benton . Bartlett Benton ( @Be_smart_call_bart ) has a track record of six and seven-figure settlements and a reputation for fearless litigation. The Monroe, Georgia based firm has proven that you don't need to be based in a big city to deliver big results. What sets this firm apart isn't just their success in the courtroom - it's their unwavering commitment to preparing every single case for trial. In this episode, we dive deep into the three key principles that have become the bedrock of Benton and Benton's success: Stay battle-ready: why preparing every case for trial is the ultimate competitive advantage Mix it up: how to diversify your lead generation strategy and build a robust referral network Fund the war chest: the pros and cons of cash reserves vs. lines of credit, and how to make the right financial moves for your firm. Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Bartlett Benton LinkedIn Benton & Benton Website Bart Benton Instagram Bart Benton TikTok What’s in This Episode: Who is Bart Benton? What intake should look like for a trial first firm. How being based in a smaller city like Monroe, Georgia, impacts the firm's practice and client base. How Bart's experience working on the defense side for insurance companies shaped his approach to plaintiff's work. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, B
Tue, July 30, 2024
265. Gold Medal Moments — PIMCON Keynote Speaker: Daniel Morgan
Get ahead of the competition with highlights from the PIMCON Keynote Speaker — Daniel Morgan. Hear James live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org Code for $200 off: PIMDAN Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons from former PIM guests. Unlock the secrets of explosive law firm growth with Daniel Morgan, keynote speaker at PIMCon and key player in Morgan & Morgan's rise to dominance. In this must-listen episode of Gold Medal Moments, Daniel reveals the game-changing strategies that propelled his firm to handle 2.5 million calls in 2022 and recover over $15 billion for clients. From his unique journey starting in the call center at 17, Daniel offers insider knowledge you won't wanna miss. Ready to take your practice to the next level? Learn how to supercharge your lead generation, optimize your intake process, and leverage cutting-edge technology to outpace the competition. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Appr
Thu, July 25, 2024
264. Ryan Anderson, FileVine — From Chaos to Clarity: Tech-Powered Case Management and Unified Communication
Drowning in deadlines? Buried in emails? Juggling countless files? If this sounds all too familiar, you're not alone. In this episode, we dive deep into the tech solutions revolutionizing law firm management. Our guest, Ryan Anderson , co-founder of FileVine, shares his journey from overwhelmed attorney to tech innovator. Discover how his firsthand experience with the chaos of legal practice led to the creation of an AI-powered platform - File Vine . Now trusted by over 3,500 law firms, they process an incredible 208 cases per hour. Learn how AI can transform your practice. From automated demand letters to streamlined legal research, we explore cutting-edge tools that are redefining efficiency in the legal world. Whether you're a solo practitioner or managing a large firm, this episode is packed with insights to boost your productivity, enhance accuracy, and, ultimately, drive profitability. Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Ryan Anderson LinkedIn File Vine Website What’s in This Episode: Who is Ryan Anderson? How AI-powered document management can revolutionize case organization and information retrieval, saving attorneys countless hours and reducing errors. Strategies for implementing data-driven performance management in law firms, using metrics to optimize operations and improve profitability. The importance of centralized communication systems in law firms and how they can enhance collaboration, reduce miscommunication, and improve client service. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy <a href="https://rankings
Tue, July 23, 2024
263. Gold Medal Moments — GOAT of Top of Funnel Marketing: James Helm
Get ahead of the competition with highlights from the GOAT of Top of Funnel Marketing — James Helm. Hear James live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org Code for $200 off: PIMJAMES Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons from former PIM guests. Each of these trailblazers and thought leaders will speak live at the inaugural PIMCon, the inaugural Personal Injury Mastermind Conference. Mastering the marketing funnel is crucial for law firm growth, and no one does it better than James Helm, the GOAT of Top-of-Funnel Marketing. As CEO of TopDog Law, James transformed his firm from a local player to a nationwide powerhouse in just five years, now fielding thousands of calls monthly. His approach has been so successful that his firm adds at least 10 new staff members each month to keep up with demand. Learn strategies for permeating any market with the GOAT of Top of Funnel Marketing - James Helm. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. N
Thu, July 18, 2024
262. John Demas, Demas Law Group — Beyond Settlement: Why Less Cases Can Mean More Money
John Demas has built Demas Law Group ( @demaslawgroup ) on one unwavering principle: "Without exception, put the client first." And it has paid dividends. Over the past 25 years, John’s client-centric approach has driven every aspect of his firm, from case selection to courtroom strategy. The results speak for themselves - including a record-breaking $10.5 million jury award in Sacramento County. But this isn't just about big verdicts. Prioritizing client outcomes over short-term gains can lead to higher satisfaction, better reviews, and a flood of referrals. Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website John Demas LinkedIn Demas Law Group Website Demas Law Group Instagram Demas Law Group TikTok What’s in This Episode: Who is John Demas? The importance of being selective with cases and how to effectively evaluate and allocate resources within the first 30 days of taking on a case. How a willingness to go to trial can significantly increase settlement values and overall case outcomes, even for cases that don't go to court. Insights on leveraging digital strategies, including the importance of a strong domain name and how to build an online presence that reflects your firm's values and expertise. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good</
Tue, July 16, 2024
261. Gold Medal Moments — GOAT of Social Media: Jennifer Gore-Cuthbert
Get ahead of the competition with highlights from the GOAT of Social Media — Jen Gore. Hear Jennifer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org Code for $200 off: PIMJEN Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons from former PIM guests. Each of these trailblazers and thought leaders will speak live at the inaugural PIMCon, the inaugural Personal Injury Mastermind Conference. Social Media is no longer optional. It is essential if you want leads. Creating engaging, informative content on these platforms allows you to reach a wider audience, showcase your expertise, and build trust with potential clients. Jennifer Gore knows how to do it right. The GOAT of Social media has built her law firm, Atlanta Personal Injury Law Group, into one of the fastest-growing firms in the country - securing a place on the Onc. 5000 three years in a row. And social media has been a key driver of that success. She's mastered the art of identifying her target demographic and tailoring her content to their interests and pain points. Press play to learn how you can apply her hard-won lessons to your firm. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source <a h
Thu, July 11, 2024
260. Dan Martell, Martell Media — Buy Back Your Time: Overcome the Painline
Dan Martell ’s ( @danmartell ) journey is a testament to perseverance - starting at 17, he faced two business failures before striking gold, making his first million by 27. Now, he's a powerhouse in the tech world, acquiring and scaling software companies at a breakneck pace of one per month. But what makes Dan's insights invaluable for our listeners is his ability to translate this tech-world success into strategies for service-based businesses like law firms. Drawing from his experience helping over a thousand founders achieve an average 209% boost in recurring revenue within just six months, Dan unpacks critical concepts for PI firm growth. We dive deep into overcoming the hurdles that keep most firms stagnant, exploring the 'pain line' in business growth and the revolutionary idea of 'buying back your time.' Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Dan Martell LinkedIn Dan Martell Website SaaS Academy Website Dan Martell Instagram Dan Martell TikTok Dan Martell YouTube Dan Martell Facebook Dan Martell X Growth Stacking Show Podcast Latest book : Buy Back Your Time What’s in This Episode: Who is Dan Martell? What is the "pain line" in business growth, and how can PI firms overcome it? Why is reinvesting in your own practice often the smartest financial move for law firm owners? How can PI attorneys apply strategies from the tech world to multiply their impact without increasing their workload? Past Guests Past guests on Personal Injury Masterm
Tue, July 09, 2024
259. Gold Medal Moments — GOAT of Brand Love: Ed Herman
Get ahead of the competition with highlights from the GOAT of Brand Love — Ed Herman. Hear Ed live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org Code for $200 off: PIMED Welcome to Gold Medal Moments on Personal Injury Mastermind. This is a special mini-series that highlights Chris’ favorite lessons from former PIM guests. Each of these trailblazers and thought leaders will speak live at the inaugural PIMCon, the inaugural Personal Injury Mastermind Conference. Brand recognition isn’t enough to beat the competition. Your firm needs to be so well known and so trusted that clients don’t just LIKE your brand — they LOVE it. How do you get there? Enter Ed Herman, the GOAT of Brand Love. Listen now to learn what it takes. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
Thu, July 04, 2024
258. James Helm, TopDog Law — State of Personal Injury Advertising in 2024
In this episode of the Personal Injury Mastermind Podcast, we welcome back James Helm ( @topdoglaw ) for an unprecedented third appearance on the show. As the owner of TopDog Law , James has quickly grown his firm from a Philadelphia upstart to a national leader in legal advertising, spending over eight figures and fielding thousands of calls. Dive deep into the current state of marketing in personal injury law, covering critical topics to propel your firm to the next level: The effectiveness of TV advertising and whether it still delivers the same ROI The potential of social media marketing and the risks of outsourcing it to agencies that don't understand your brand The underutilized power of Google Ads and why many firms are missing out on this opportunity The emergence of OTT advertising and whether the high CPMs are justified by the results James shares his unique insights and experiences from the front lines of PI marketing, offering listeners actionable strategies and real-world examples of what works and what doesn't. Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. James Helm LinkedIn James Helm Bio James Helm Instagram TopDog Law Website TopDog Law TikTok TopDog Law Facebook What’s in This Episode: Who is James Helm? Does TV still work for Personal Injury Firms? The best way to leverage social media for personal injury attorneys in 2024. Actionable strategies and insights can PI attorneys learn from James Helm's experiences and success in growing TopDog Law into a national leader in legal advertising. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy <a href="https://rankings.io/pimm/
Tue, July 02, 2024
257. Gold Medal Moments — GOAT of Content Marketing: Matt Dolman
Get ahead of the competition with highlights from the GOAT of content marketing and A.I. - Matt Dolman. Hear Matt Dolman live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org Code for $200 off: PIMMATT Welcome to Gold Medal Moments on Personal Injury Mastermind. This is a special mini-series that highlights Chris’ favorite lessons from former PIM guests. Each of these trailblazers and thought leaders will speak live at the inaugural PIMCon, the inaugural Personal Injury Mastermind Conference. As a law firm, you're part of the Your Money Your Life (YMYL) crew, which means Google's algorithm is keeping a close eye on your online presence. To win the rankings game, you've got to show off your Experience, Expertise, Authority, and Trust (EEAT) through your content. Gone are the days of just slapping up the longest article and calling it a day. Now, it's all about creating content that puts your audience first, matches their intent, and proves that you know your stuff. And who better to guide us through this wild ride than the one and only Matt Dolman, the GOAT of content marketing and A.I.? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a
Thu, June 27, 2024
256. Hamid Kohan, Legal Soft — Global Talent: Tap Into Profit Overnight
Harness the power of on-demand virtual staffing with Legal Soft ( @legal.soft ). Scale your firm, increase velocity, nail intake, and tap into new profits - almost overnight. CEO Hamid Kohan explains how. Dont miss his insights on the future of tech in the leal industry, from liability in 'smart' cars to the future of law firm management with AI. Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Hamid Kohan LinkedIn Legal Soft Website Legal Soft Instagram ( @legal.soft ) What’s in This Episode: Who is Hamid Kohan? Where in the world should law firms source the best virtual talent? How to retain and incentivize a virtual staff. Why virtual staffing buys back time and can serve as a foundation for growth. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok <
Tue, June 25, 2024
255. Gold Medal Moments — GOAT of Unique Selling Points: John Berry
Get ahead of the competition with highlights from the GOAT of Distinctive USPs - John Berry. Hear John Berry live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org Code for $200 off: PIMJOHN Welcome to Gold Medal Moments on Personal Injury Mastermind. This is a special mini-series that highlights Chris’ favorite lessons from former PIM guests. Each of these trailblazers and thought leaders will speak live at the inaugural PIMCon, the inaugural Personal Injury Mastermind Conference. Every law firm needs a unique selling position - or USP. If words like ‘fights for the client’ or ‘cares for the client’ spring to mind - those are table stakes. Not USPs. Centering your practice on veterans by hiring former veterans and serving veterans - that is a Unique Selling Position. Here’s why: It's a niche focus that leverages veterans' unique expertise while building community and demonstrating shared values like service, duty, and loyalty. Get the tools you need to discover your own USP. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approa
Thu, June 20, 2024
254. Jon Groth, Groth Law — Art of Acquisition: Insider Guide to Firm Growth
We're diving into the world of law firm acquisitions with a true expert - Jon Groth , the founder of Groth Law . What started as a solo practice in his basement back in 2010 has now expanded to three offices across Wisconsin, with a team of three attorneys and 14 staff members. But here's where it gets interesting... Jon recently acquired another Milwaukee law firm, expanding Groth Law's reach and capabilities even further. And he's here to share his insider knowledge on how to make a law firm acquisition work for you. He shares everything from crunching the numbers to getting smart about branding and protecting your firm's reputation. Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Jon Groth LinkedIn Groth Law Website Samster, Konkel & Safran Website What’s in This Episode: Who is Jon Groth? How to brand your firm after acquiring another practice. What to look for when purchasing a firm to expand a practice. The case for protecting your marketing assets. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insigh
Thu, June 13, 2024
253. Alan Weiss — Toolkit: The Agile Attorney, Thriving in a Shifting Legal Landscape
Today we welcome the legendary Alan Weiss . Alan is a world-renowned consultant, speaker, and author who has helped hundreds of businesses and individuals achieve massive success. With over 60 books to his name, including the bestseller "Million Dollar Consulting," and inductee into multiple halls of fame, Alan is a true authority on entrepreneurship and leadership. In this value-packed conversation, Alan shares his insights on how attorneys can take their practice to the next level. Discover how to price your services based on value, generate a steady stream of referrals, and stay ahead of the curve in an ever-changing industry. Alan challenges conventional wisdom and offers fresh perspectives that will make you rethink the way you approach your firm. Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Alan Weiss LinkedIn Alan Weiss Website Alan Weiss's The Uncomfortable Truth Podcast Sentient Strategy: How to Create Market-Dominating Strategies in Turbulent Economies What’s in This Episode: Who is Alan Weiss? How to be a better speaker. How doing the uncomfortable thing and removing one little obstacle can help you become limitless. Why quantit
Trailer · Fri, June 07, 2024
Welcome to Personal Injury Mastermind
Whether you're a seasoned veteran or just starting, this podcast is your essential resource for mastering the art of marketing and ensuring your firm's long-term success. Hosted by Chris Dreyer, founder of Rankings.io and a trailblazer in legal marketing, Personal Injury Mastermind is your weekly guide to staying ahead in an ever-evolving and fiercely competitive landscape. Each episode features elite personal injury attorneys and innovative vendors who share exclusive insights and proven growth strategies to help you dominate your market. From leveraging the latest trends to implementing cutting-edge techniques, you'll gain the tools and knowledge needed to revolutionize your firm's presence and attract high-value cases. With a guest list featuring industry juggernauts such as Seth Godin, Jennifer Gore, James Helm, and Daniel Morgan, PIM brings you unparalleled access to the brightest minds in legal marketing and personal injury law. Subscribe to the Personal Injury Mastermind podcast today.
Thu, June 06, 2024
252. Joe Fried, Fried Goldberg — Maverick to Mogul: Blueprint for Creating Billion-Dollar Niches
Leaders don't wait for opportunities - they create them. In the uber-competitive personal injury arena, true differentiation is everything. But what does it really take to stand out and be seen as the go-to authority? Just ask trucking litigation pioneer Joe Fried , founding partner of Fried Goldberg . Long before it became a hot practice area, Joe was building his nationally renowned firm by hyper-specializing in trucking cases. An unconventional vision that drew skeptics and naysayers at first. But Joe's conviction paid off in a big way. Through total commitment to mastering this niche, he uncovered critical case details and massive insurance coverages that generalists missed. We're talking $150 million in hidden policies on a single case! Joe took it even further by cultivating an entire ecosystem around trucking law. From co-founding pioneering organizations like the Academy of Truck Accident Attorneys to getting official ABA Board Certification established, he legitimized and advanced the whole specialty. Now Joe reveals his insights on how niche focus, grit, and building the right support system are the keys to dominating any emerging area. Whether you want to blaze your own trail, maximize cases, or just learn from a living legend - this is the story of stratospheric success through hyper-specialization. Don't miss legal marketing titan Chris Dreyer's second eye-opening conversation with Joe Fried ( check out Part 1 here ). They cover Joe's journey taking an unconventional idea and turning it into one of today's most robust practice areas. Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Joe Fried on LinkedIn Fried Goldberg on LinkedIn Fried Goldberg Website The Trucking Attorneys YouTube What’s in This Episode: Who is Joe Fried? What is the best marking tactic for getting commercial trucking cases? What is the difference between b2b and b2c marketing for trucking cases? What to do as soon as a trucking ca
Thu, May 30, 2024
251. Julian Gray, Julian Gray Associates — Toolkit: Ultimate Guide to Settlement Planning in 2024
As a personal injury attorney - you work hard to get the best settlements and verdicts for your clients. But what happens after they get the check? Julian Gray provides comprehensive settlement planning for clients that can make millions of dollars of difference. With over 25 years of experience, his Pittsburgh-based firm, Julian Gray Associates , is renowned for its expertise in Medicaid planning, veterans benefits, special needs planning, and settlement planning. In this eye-opening conversation, Julian explains : Why partnering with settlement planning experts from day one gives you a massive competitive advantage, How to protect your firm and your clients by navigating complex issues like Medicare's interests, The power of custom-tailored settlement solutions to set your firm apart and attract top-tier cases, And how comprehensive settlement planning services can fuel your marketing and generate a steady stream of referrals. Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Julian Gray LinkedIn Julian Gray Associates Website Julian Gray Associates Facebook What’s in This Episode: Who is Julian Gray? How are settlement attorneys compensated? When should a personal injury attorney consider a settlement-attorney partnership? What are the tax implications for a major settlement? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Pap
Thu, May 23, 2024
250. Steven Gursten, Michigan Auto Law — Thrive in Disruption: Future-Proofing Your PI Practice
New auto safety tech could decimate accident cases 50%+ in just years. Is your PI firm ready for this disruption? Michigan's elite accident attorney Steven Gursten breaks it down. His elite firm, Michigan Auto Law ( @_autolaw ), is the only board-certified auto accident practice in Michigan. With 21 attorneys across 5 office locations, they've been serving injury victims throughout the state for over 50 years. Steven builds on his success and looks to the future. He shares his proprietary game plan for future-proofing your marketing and business model so you don’t get left behind. You'll get Steven's step-by-step tactics for: Diversifying into lucrative, untapped niche practice areas before the pack Building an authoritative brand presence that cements your firm as the go-to specialists Adapting your marketing mix as your practice matures Since our last talk in 2021 , he's doubled down on these future-focused efforts. Now he reveals the latest pivots preparing his firm for what's next. Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Steven Gursten on LinkedIn Michigan Auto Law on LinkedIn Michigan Auto Law Website Michigan Auto Law Instagram Seven Gursten on PIM: Episode 70 What’s in This Episode: Who is Steven Gursten? Is it better to have one website with pages for each practice area? Or multiple niche websites for each practice area? What is a sure-fire way to track a branding campaign? How to decline a case and still get positive Google reviews? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Fin
Thu, May 16, 2024
249. Chad Celi — Toolkit: Toolkit: Avoid the Marketing Malpractice Minefield
Chad Celi , AKA ChadGPT, a true master of marketing in the personal injury space. Chad's agency is built on the principles learned from the legendary Jay Abraham. He has worked with over 119 industries, including some of the biggest names in PI like Mike Morse and Darryl Isaacs. Throughout this jam-packed interview, Chad shares his invaluable insights on how to avoid the pitfalls of marketing malpractice. He explains the importance of rebranding your intake team, optimizing your intake language, and leveraging the power of reviews to boost your firm's reputation and attract more clients. Whether you're a seasoned PI attorney looking to take your marketing to the next level or just starting out and looking for a competitive edge, this episode is a must-listen. Selective about who he works with, this interview gives exclusive insights you won't want to miss. Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website <a href="https://www.linkedin.com/in/444chadceli?challengeSource=AgHQJhcth2PU9AAAAY3qPCtAPa7pGb4c9RVubRxWite8cbZxcW5vWYaNYtFtIsQ&challegeType=AgGkED4pd8_COAAAAY3qPCtCSWKubS7C3I2bqlMA8lHkDq3cVy-Fa3g&memberId=AgHIOXdyDYBplgAAAY3qPCtFId8i_fDF2UKdVyDmDHG3X1I&recognizeDevice=AgGwTlkfpO4_FQAAAY3qPCtHe0r6th_KuVXs_woMezc-LTSvO2fY&challengeId=AQGIQ4QP0z7zNwAAAY5mkz6OGphUQwk5KT3Ev0zVsogGIkoMwtgFV5EHHFeTDTo0siMjLxTTnLdYpF9YRQNB05nuaV9mldDbIg&submissionId=e7efae2d-ac1c-bf17-9950-371c9c66b254&challengeSource=AgE24OcUIaWQHQAAAY5mk0rnmSAiCg90BSEElX4LoShyQyivDdxN-N7FGkLZnhA&challegeType=AgGCEgUHZ8JLsAAAAY5mk0rqXQFDxXV69eRYhjififLBKePs7kNH8Mk&memberId=AgFb2lLOVUto5wAAAY5mk0rttPpLrKvnz5tErgAZXEA2pSU&recognizeDevice=AgEvGNYju0qaWgAAAY5mk0rws
Thu, May 09, 2024
248. Luis Scott, 8 Figure Consulting — Reaching the Top 1%: Explosive Growth Through Predictable Revenue
Growing a firm to 8 figures in under five years might seem like a lucky break, but what if you could repeat that success 25 times? Luis Scott ( @luisscottjr ) has done just that, and he's ready to share his proven strategies with you. From taking a firm from 25 to 150 employees and securing $100 million in settlements in just two years, to his unique perspective on turning challenges into opportunities, Luis has the expertise to help you achieve massive growth. With 8 Figure Firm ( @8figurefirm ) Consulting, Luis is on a mission to guide 100 law firms to 8 figures in predictable yearly revenue. Will you be one of them? In this must-listen episode, Luis shares his hard-won wisdom on: Strategic marketing budget allocation The importance of tracking revenue per employee Crafting a compelling USP that sets your firm apart Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Luis Scott on Instagram Luis Scott on LinkedIn 8 Figure Firm on Instagram 8 Figure Firm on LinkedIn 8 Figure Firm Website The Guts and Glory Podcast What’s in This Episode: Who is Luis Scott? What the 60/40 rule is in budgeting for marketing. How to identify your own USP. What happens when employee productivity doesn't match salary increases? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yo
Thu, May 02, 2024
247. Raymond Mieszaniec, EvenUp — Toolkit: Demand Letter Revolution, Increase Case Value, Supercharge Velocity, and Save Time with A.I.
In the cutthroat world of personal injury law, the stakes are high and the competition is fierce. To come out on top, firms need every advantage they can get. That's where Raymond Mieszaniec ( @mieszaniec ) and his powerhouse startup EvenUp come in. Raymond is the visionary co-founder of EvenUp ( @EvenUpLaw ), the AI-powered platform changing the demand letter game. It's THE tool for securing lightning-fast resolutions and jaw-dropping settlements for clients. EvenUp is increasing transparency in an industry of closed-door settlements and has quickly become the secret weapon of choice for PI attorneys across the country. Ray shares battle-tested strategies for ramping up case velocity, transforming your team into a squad of legal superheroes, and running a lean, mean, profit-generating machine. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Raymond Mieszaniec LinkedIn EvenUp Website EvenUp Instagram Raymond Mieszaniec Instagram What’s in This Episode: Who is Raymond Mieszaniec? How AI can generate demand letters, saving five to ten hours per case. How does EvenUp increase revenue per employee? Why access to big data can increase settlements. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand i
Thu, April 25, 2024
246. Ben Whitley, Whitley Law Firm — Legacy Firm Success: Authenticity, Adaptability, and Acceleration
Build a thriving practice that will stand the test of time. Todays guest is Benjamin Whitley, managing partner at The Whitley Law Firm ( @whitleylawfirm ), who shares his secrets to maintaining and scaling a legacy firm. With deep roots in North Carolina and a family legacy in law, Ben brings a unique perspective on how to serve the needs of modern clients while staying true to your firm's values. But what really sets him apart is his willingness to challenge traditional thinking and embrace innovation. From authentic branding that resonates with your community to adopting best practices from other industries, Ben reveals the strategies that have fueled his firm's remarkable growth. He also shares his insights on the power of collaboration and how surrounding yourself with the right team can help you focus on what you do best. Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Ben Whitley LinkedIn The Whitley Law Firm Website The Whitley Law Firm Instagram What’s in This Episode: Who is Ben Whitley? The case for saturating a territory before expanding. How to translate trust and authority into a digital format. Increasing the lifetime value of a client as a firm matures. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry <a hr
Thu, April 18, 2024
245. Chris O’Brien, CaptureNow — Toolkit: Capture Every Single Lead, Eliminate Call Wait Time and Maximize Human Capital
A missed call isn't just a missed opportunity - it's revenue directly leaking out of your marketing funnel. Yet most law firms fail to nail this critical intake process, whether it's inconsistent human interactions, apathetic call centers, or accepting that some leads will inevitably slip through the cracks. What if there was finally a solution to plug those marketing leaks for good? Introducing Capture Now ( @capturenowlaw ) - the legal industry's first automated AI call solution that guarantees you never miss another lead. In this episode, Chris O'Brien , Co-Founder of CaptureNow, reveals how their cutting-edge technology leverages AI to maximize marketing ROI, deliver platinum client experiences at unlimited scale, and empower your staff to focus on high-impact activities instead of reactive intake. If you want an unfair advantage to blow past competitors and truly convert more cases from your ad spend, you can't afford to miss O'Brien's invaluable insights. Reimagine your intake process as a hyper-effective, automated growth engine. Get your PIMCON Ticket Today! ( https://www.pimcon.org/ ) Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Chris O’Brien LinkedIn Capture Now Capture Now Linkedin Capture Now Instagram What’s in This Episode: Who is Chris O’Brian? Why improved ring time is great for LSA. Consumer reactions to AI over the phone. How much does each call cost? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy <a href="https://rankings.io/pi
Thu, April 11, 2024
244. Brent Wisner, Wisner Baum — The Billion Dollar Litigator: Preparation, Immersion, Pressure
R. Brent Wisner has made history. The youngest lawyer ever to win a multi-billion dollar jury verdict didn't get there by luck. It was relentless preparation. Brent Wisner, the lead trial attorney and managing partner at Wisner Baum ( @wisnerbaum ) reveals hard-won insights that have earned him over $3 billion for clients. The stakes are high in these long-game litigations against corporate giants. Total courtroom domination requires total immersion in every scientific and legal detail of these complex cases. And Brent goes ALL in. Brent shares how he digs into the science before committing to take on a tort, how social media is an underutilized tool for pressuring change, and how to get into mass torts if you’re just starting out. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website R. Brent Wisner LinkedIn Wisner Baum Website Wisner Baum Instagram Wisner Baum TikTok What’s in This Episode: Who is Brent Wisner? How a billion-dollar firm balances marketing and referrals for new cases. How social media can be used to apply pressure in unexpected ways. Advice from a legacy firm for attorneys looking to get into mass torts. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah,
Thu, April 04, 2024
243. Micki Love, CJ Advertising — Toolkit: 10 Figure Firm, an Expert Blueprint for Growth
Want a 10-figure firm? Know your market better than anyone. Stay on top of attention shifts quarterly. Micki Love pioneered data-driven marketing while rising the ranks at Hughes & Coleman for 23 years. She handled everything from intake conversions to leading as COO. Now at CJ Advertising (@cjadvertising) , Micki brings strategic expertise on PI firm growth. She's laser-focused on results through integrated digital, video, media buying and more. Micki shares tactical advice on marketing your way to 9 and 10 figures. Learn how to staff to maximize the top 5% of cases. Hear messaging needed to stand out and capture coveted trucking and complex cases. Learn her battle-tested takeaways for capturing more cases and scaling your firm. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Micki Love LinkedIn CJ Advertising Website CJ Advertising Instagram What’s in This Episode: Who is Micki Love? How should firms think about leveraging emerging options like NIL deals? How can firms embrace nearshoring administrative tasks to free up the budget without losing connection with those team members? Advice for properly staffing a firm to tackle the highest value cases. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discoveri
Thu, March 28, 2024
242. Angel Reyes, Reyes Browne Law — $1B and Counting: Managing and Marketing an Auto Empire
What fuels a personal injury law firm that has recovered over 1 billion dollars for over 50 thousand clients? Sustained excellence and fierce determination - spanning nearly 30 years. A Super Lawyer for the past 15 years, Angel Reyes has built the Reyes Browne Law Firm ( @reyes.law ) into a Texas powerhouse in auto and trucking cases. With over 8,000 Google reviews, he leverages a $4 million annual marketing budget to sign over 200 new cases every month. Get the keys to Reyes’ enduring impact: the pivotal role of digital marketing, the power of reviews for generating clients, and how filling the right seats with the right people drives growth. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Angel Reyes LinkedIn Reyes Browne Law Firm Website Reyes Browne Law Firm Instagram Reyes Browne Law Firm Facebook What’s in This Episode: Who is Angel Reyes? Why you should ditch branding for referral capture. How operations changed when managing over 3,000 active cases. How tracking ad spend allowed Angel to ditch a million-dollar TV spend. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation
Thu, March 21, 2024
241. Tanner Jones, Consultwebs— Toolkit: Data-Backed and Results-Driven, The Digital Foundation for Growth
Deciding where to invest marketing dollars to maximize law firm growth can feel like throwing darts blindfolded. The options seem endless, while proven returns feel few. Tanner Jones , VP of Business Development at Consultwebs (@consultwebs) will help you hit your mark. With over 20 years of results-driven legal marketing experience, Consultwebs has seen it all - from the early "web business card" days to today's ever-evolving digital landscape. Tanner shares invaluable insider knowledge on new channels plus research-backed approaches to blend branding with sales activations for consistent client acquisition. You'll discover why data tracking matters more than gut decisions and learn key foundations essential for any firm embarking on digital marketing. Come away armed with actionable strategies, whether starting a new solo practice or expanding an established firm's market dominance. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Tanner Jones LinkedIn Consultwebs Website Lawsome Podcast Consultwebs Instagram What’s in This Episode: Who is Tanner Jones? What's the most effective yet overlooked approach proven to maximize your law firm's growth and sustainability? Wondering whether to devote limited budget to branding or sales activations for the best ROI? Hear what the research reveals. Starting out on your own? What 3 digital no-brainer steps form the foundation to dominate the market from day one? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Pap
Thu, March 14, 2024
240. Charles Buist, Spetsas and Buist — Niche Authority: How to Find and Dominate Your Legal Blue Ocean
When Charles Buist first set out, he aimed to build a boutique firm. But when he found a blue ocean of underserved clients - everything changed. Charles, Managing Partner of Spetsas and Buist ( @spetsasbuist ) is bucking convention and blazing a trail in underserved niches. He quickly dove into dental med-mal, helping as many clients as he could. In just three years, he has cornered the market in four states and he has no plan of stopping. If you’re ready to discover your own blue ocean — Charles charts the path forward. PIMCon Get your tickets for PIMCon HERE . Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Charles Buist LinkedIn Spetsas and Buist Website Spetsas and Buist Instagram Plaintiff Prep Podcast What’s in This Episode: Who is Charles Buist? How to identify and capitalize on niche areas with low competition. How tools can streamline cases at increased volume. Why providing value through education and referrals is pivotal, even for calls you don't directly take on as cases. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation <a h
Thu, March 07, 2024
239. Jack Newton, Clio— Toolkit: Legal Tech, Streamline Legal Marketing, Intake, and Operations
Clio is the world’s leading legal practice management software trusted by over 150,000 legal professionals. Since creating Clio in 2008, CEO and Co-Founder, Jack Newton has spearheaded using data to make informed business decisions and choose solutions that drive long-term success. He shares his valuable perspectives on emerging industry opportunities and innovations specifically for personal injury firms. Law firm owners of any size will find Jack’s advice on growing your firm invaluable. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Jack Newton LinkedIn Clio Website Matters Podcast What’s in This Episode: Who is Jack Newton? Why every firm should invest time and effort into Local Search Ads, or LSAs How keeping the client journey in one location can boost marketing ROI and improve labor costs. Why migrating to the right tools are worth it in the long run. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok <a href="htt
Thu, February 29, 2024
238. Corey Quinn — Vertical Marketing: Explosive Growth, One Niche at a Time
If you want to scale your personal injury firm towards nine figures — this is the growth mastermind you need to hear. In just seven years, Scorpion expanded from $20 million to over $150 million in revenue. They also employed over 900 new employees during that span. Meet the former CMO behind that incredible growth - Corey Quinn . He will reveal his proven playbook for dominating specific niches, smartly building off past success, and expanding firms with precision. The " Vertical Go-To-Market Strategist ," Corey will help you rethink sequenced expansion so that you can take your personal injury firm to new heights. PIMCon Get your tickets for PIMCon HERE . Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Corey Quinn LinkedIn Corey Quinn Website Corey Quinn X Vertical Go-To-Market Podcast What’s in This Episode: Who is Corey Quinn? How to budget your way to nine-figures. Why deep specialization is great for growth. The best way to hire multiple bodies to keep up with rapid expansion. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Au
Thu, February 22, 2024
237. Bill Pintas, Pintas & Mullins — Capture More Cases: Market Smarter, Partner Stronger
Decades ago, as a young lawyer, William "Bill" Pintas could only afford $25 late-night TV spots. Today his juggernaut firm, Pintas & Mullans ( @pintasmullins ) boasts partnerships with 500+ top litigating firms after cracking the code on strategic marketing and alignments. Bill peels back the curtain on explosive growth tactics for PI firms. Learn how thoughtful spending, dream team partnering and customer service fanaticism can transform your case volume. PIMCon Get your tickets for PIMCon HERE . Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website William "Bill" Pintas LinkedIn Pintas & Mullins Injury Lawyers Website Pintas & Mullins Law Firm Instagram What’s in This Episode: Who is Bill Pintas? How to evaluate when to invest in a mass tort case. What is the strategy behind Pintas & Mullins' national referral-based firm partnerships? What traits does Bill look for in a partnership? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend <a href="h
Thu, February 15, 2024
236. Paul Bamert, Case Status — Client Apps: How Better Communication Leads to Raving Fans
Immediacy. Transparency. Realtime reviews. This is what today's on-demand client engagement looks like. Consumers expect the same seamless, mobile-first experience from attorneys that they get from top brands. Enter Case Status – the solution leading law firms rely on to transform friction-filled communication into efficient, 24/7 access. By consolidating interactions into one transparent client portal, it provides a consumer-aligned experience that earns loyalty and referrals. Paul Bamert , VP of Product Marketing, specialized in fusing business and technology to delight customers with disruptive platforms. He's here to map out the portal's real-world impact, from automation streamlining legal work to better visibility activating new firm revenue streams. The bottom line? Case Status holds the keys to conquering antiquated legal operations. Paul reveals how this mobile engagement game-changer keeps your firm competitive by earning 5-star consumer trust and accelerating growth. PIMCon Get your tickets for PIMCon HERE . Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Paul Bamert LinkedIn Case Status Website What’s in This Episode: Who is Paul Bamert? How client communication directly impacts your profits. How Case Status can increase staff caseload. How Case status allows you to keep brand ownership of a case after referring to a partner firm. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and
Thu, February 08, 2024
235. Dawn Smith, Smith Clinesmith — Cracking the Code: Specialized Firms Driving Complex Litigation at Scale
Dawn Smith rocketed to success as one of the top-grossing mesothelioma attorneys in the nation, then pivoted to advocate for nursing home abuse victims. Alongside Partner Curtis Clinesmith, she grew one of the largest practices in the country - Smith Clinesmith (@smithclinesmithllp) . Rejecting conventional law firm models, the duo specialized in complex cases while scaling with efficiency and boutique-firm personalization. Dawn pulls back the curtain on running a national firm with a boutique feel. She reveals proven insights on niche domination, optimizing legal tech, systemization, and realizing ambitious visions. With unrelenting client dedication, Dawn serves as living proof that bold dreams can become reality. PIMCon Get your tickets for PIMCon HERE . Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Dawn Smith LinkedIn Smith Clinesmith Website Smith Clinesmith Instagram What’s in This Episode: Who is Dawn Smith? How to dominate a new niche by leveraging existing clients. How one of the largest nursing home abuse practices plans for the future. How to use data to scale a complex litigation firm and hold teams accountable. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry <a h
Thu, February 01, 2024
234. Chris Massaro, TSEG — Boost Marketing ROI: Mailbox Money and Risk-Free Mass Torts
Staying competitive. Embrace innovation. Gain an edge with digital marketing expert Chris Massaro (@massarochris) . Over the past decade, Chris has mastered accelerating law firm growth. He leads agency The Search Engine Guys (TSEG) in dominating online presence for over 520 firms. In this episode, Chris moves beyond cost per acquisition, revealing a better measure of marketing ROI. You’ll also learn how investing in a killer intake team can reduce overall costs. And Chris shares a risk-free approach to get “mailbox money” through leveraging existing SEO assets. PIMCon Get your tickets for PIMCon HERE . Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Chris Massaro LinkedIn TSEG Website The Mass Tort Alliance Website Chris Massaro Instagram TSEG X What’s in This Episode: Who is Chris Massaro? For lawyers looking to invest in mass torts, what approach does he recommend? For lawyers with smaller budgets, what is a good starting point and path to grow? How lawyers can optimize Google Ads (LSA) to get the best results. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a
Thu, January 25, 2024
233. Jeff Solomon, Guardian Law Group — Data-Driven Growth: 5-Star Reviews, Better KPIs, and Legal Tech
Jeff Solomon navigates by numbers. With over a decade of experience and 1,200+ rave reviews, Jeff reveals his proven formula for running an ultra-efficient personal injury practice that puts client outcomes first. By tracking key metrics, utilizing legal tech to accelerate recovery, and proactively capturing 5-star reviews, he's built Guardian Law Group ( @MyGuardianLaw ) into a client-centric machine fueled by transparency, service, and trust. PIMCon Get your tickets for PIMCon HERE . Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Jeff Solomon LinkedIn Guardian Law Group Website Guardian Law Group Instagram What’s in This Episode: Who is Jeff Solomon? How to set objective KPIs to propel a firm forward. Why consistency beats tricks in the long game of referrals. Should your firm own or rent office space? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek
Thu, January 18, 2024
232. Jacob Baadsgaard, Disruptive Advertising — Marketing Powerhouse: Lessons from $450MM in Ad Spend
What can you accomplish in just a decade? Jacob Baadsgaard ( @disruptiveads ) grew his side business into the formidable Disruptive Advertising agency. From 2012 to today, Jacob has scaled his team to over 160 employees and manages over $450 million in ad spend. Jacob is back on the show to share his wisdom. Learn how to effectively harness data and strategically pace your ad spend as you scale. Jacob also pulls back the curtain on how he builds an awesome culture and retains top talent amidst meteoric company growth. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Jacob Baadsgaard LinkedIn Disruptive Advertising Website Disruptive Advertising LinkedIn Disruptive Advertising Facebook Jacob Baadsgaard Instagram Book: Profit First by Mike Michalowicz Jacob’s first episode on PIM What’s in This Episode: <
Thu, January 11, 2024
231. Asten Hall, Asten Hall Firm — Answer Your Calling: Build a Boutique Firm
Reputation. Relationships. Specialization. These are the building blocks of Asten Hall ’s thriving practice. Discover how the owner of The Asten Hall Firm (@astenhallfirm) uses a homegrown marketing approach fueled by community engagement and niche expertise to become the go-to attorney. Asten explains the organic growth strategies that delivered a steady stream of referrals, enabled her to take on complex cases, and positioned her as a top legal authority. Whether you're looking to elevate your practice, grow your bottom line, or simply gain recognition as a legal leader, Asten provides a framework. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Asten Hall LinkedIn Asten Hall Firm Website Asten Hall Instagram Asten Hall Facebook What’s in This Episode: Who is Asten Hall? How did she approach capital when starting her firm? How she has found success in grassroots marketing. How boutique law firms think about accepting cases. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good <a href="https://rankings.io/pimm/glen-lerner-i
Thu, January 04, 2024
230. Joe Ruotolo, Intaker — Capture and Convert More Leads: Video Powered Live Chat
Live chat is an untapped goldmine for lead conversion. Only 6% of law firms use live website chat. And even less use a tool that is effective. To get ahead of the competition, today's guest shows us how implementing the right chat tool can help capture and convert more leads by establishing quick connections. Joe Ruotolo ( @joey_roots ) from Intaker explains how to leverage chat tools to decrease friction, map client journeys, and gather information for more empathetic connections. Any personal injury firm can use smart chat automation to level up their business, no matter the size or business model. Learn how to turn more leads into signed clients. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Joe Ruotolo LinkedIn Intaker Website Joe Ruotolo Instagram Intaker LinkedIn What’s in This Episode: Who is Joe Ruotolo? Why all live chat is not created equal. How to focus on the leads that matter the most. Why tracking marketing, SEO, and conversion rates helps a firm grow. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy <u
Thu, December 28, 2023
229. Happy Holidays From PIM and Rankings
This holiday season, Personal Injury Mastermind host Chris Dreyer thanks all of you for an incredible year of growth! 2024 has some major expansions in 2024 - including the first-ever Personal Injury Mastermind Conference - PIMCON - for ambitious firm owners ready to unlock the next level of success! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche <a hre
Fri, December 22, 2023
228. James Helm, TopDog Law — Pt.2 Supercharged Intake: From Info Gatherers to Contract Closers
We’re back with TopDog Law ( @topdoglaw )’s CEO James Helm , a leader in personal injury advertising, generating thousands of calls every month with their 28+ person intake team. A key driver behind their rapid national growth is James’ vision to transform intake staff into contract closers through targeted sales training and technology. He shares proven methods to equip your frontline team to convert leads at a higher rate. Learn how proper CRM selection, implementing conditional logic, overcoming common objections, and a culture of accountability can accelerate your firm’s growth. James provides actionable ways to reimagine your intake department as a revenue growth accelerator. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website James Helm LinkedIn James Helm Bio TopDog Law Instagram TopDog Law Website TopDog Law TikTok TopDog Law Facebook The Intake Playbook, Gary Falkowitz CRM Software Tools for Lawyers What’s in This Episode: Who is James Helm? When to bring intake in-house? How to cut down human error during intake. What are the essential skills an intake needs to master to increase conversions? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doin
Thu, December 21, 2023
227. James Helm, TopDog Law — Pt.1 Unreasonable Success: Explosive Growth in Under 5 Years
CEO James Helm has rapidly grown TopDog Law ( @topdoglaw ) from a Philadelphia upstart to a national advertising leader in just 5 years. Already in the top 1% of mass marketers, they field thousands of calls every month. James reveals the data driving growth, how creativity beats budget constraints, and maintaining win-win referral relationships. His partnership philosophy sees collaborators instead of competitors - when TopDog succeeds, so do other firms. Learn how TopDog Law rose from scrappy underdog to a household name synonymous with referral marketing success. James shares hard-won lessons on the importance of tracking metrics and building strategic alliances. Get ready for part one of two with James Helm of TopDog Law - the current alpha dog of legal advertising ready to lead the pack. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website James Helm LinkedIn James Helm Bio TopDog Law Instagram TopDog Law Website TopDog Law TikTok TopDog Law Facebook What’s in This Episode: Who is James Helm? Why creativity can beat big budgets. How to keep national advertising firms happy. How to select the right channels for marketing your firm. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruh
Thu, December 14, 2023
226. Darl Champion, The Champion Firm — From Dependence to Dominance: Own Your Marketing and Leap from Referrals to Direct Client Acquisition
Referral relationships are a great way to establish a firm's initial book of business. But what happens when a firm owner is ready to grow the practice and diversify case sources? Today’s guest offers a blueprint to making the transition and becoming a thriving practice. Darl Champion once relied on a single dominant referral source to stay afloat. Darl diversified his case sources to scale up and invested in digital marketing to drive direct client acquisitions. This shift away from a referral-based firm felt like a calculated gamble. However, the risk paid off for The Champion Firm ( @winwithchampion ). Now recovering over $22 million annually with a team of 7 attorneys and 20+ staff, Darl hasn't second-guessed taking ownership of his marketing. In this episode, Darl explains the calculated process of reducing referral relationships to fuel growth. Learn how implementing selective case criteria, enhancing client experience, and blending case types can help firms expand. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Darl Champion LinkedIn The Champion Firm Website The Champion Firm LinkedIn The Champion Firm Instagram Championing Justice Podcast What’s in This Episode: Who is Darl Champion? Why a blended business model can be the best of both worlds. How to know if your PPC campaign is working for your firm. When to bring marketing in-house and when to hire an agency. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy
Thu, December 07, 2023
225. Darren Miller, D. Miller & Associates — Dream Big, Scale Smart: Unapologetic Branding, Delegation, and Mass Torts
Stand out from the crowd with tips from a firm owner who's been there. Darren Miller learned through trial and error; transforming a $5000 loan into a practice with 63,000 active clients. The owner of D. Miller & Associates ( @dmillerlaw ),he shares the wisdom he's gained from over two decades in practice. To help your firm run smoother and grow stronger, he stresses the importance of delegating tasks early so you can spend time on high-dollar activities. He explains how to get started in mass tort cases - from investing to avoiding dual rep conflicts. And shares why you should care less about what the competition thinks. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Darren Miller LinkedIn D. Miller & Associates Website D. Miller & Associates LinkedIn D. Miller & Associates Instagram ( @dmillerlaw ) D. Miller & Associates TikTok What’s in This Episode: Who is Darren Miller? When should PI firm owners think about getting into mass torts? How to approach diversification in mass torts? When and how should you approach expansion? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry <a href="https
Thu, November 30, 2023
224. Brian Kent, Laffey, Bucci & Kent — Mastering High Profile Cases: Demonstrating Your Value
High-profile cases come with great risks and rewards. Deciding which cases to take can feel like a gamble. Over 20 years, Brian Kent , Founding Partner at Laffey, Bucci, & Kent ( @lbklawyers ), has taken on complex, high-profile cases for abuse and assault survivors. As head of his firm's crime victim department, he oversees teams tackling cases against public figures like Jerry Sandusky and Massage Envy. Brian has secured multi-million dollar settlements for victims nationwide and has been named a Top 100 Lawyer in Pennsylvania and nationally. He’s been through it all - tough case decisions, building a national practice, leading specialty groups. Today, Brian shares insights on confidently assessing risks of high-stakes cases, unapologetically showcasing your firm to stand out from the competition, and empowering your attorneys with development opportunities. With his extensive experience and candid wisdom, he offers battle-tested guidance for growing your firm. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Brian Kent LinkedIn Laffey Bucci Kent Website Laffey, Bucci & Kent Instagram What’s in This Episode: Who is Brian Kent? How high-profile cases aid in business development. How to attract and retain top talent. Why you have a responsibility to advertise your services. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good</a
Thu, November 23, 2023
223. Alreen Haeggquist, Haeggquist and Eck — Fired Up and Ready to Grow: Marketing Your Way
Scaling a successful firm requires marketing savvy - even when self-promotion makes you cringe. Alreen Haeggquist ( @haellp ), owner of Haeggquist & Eck , shares hard-won lessons from 15 years of strategic growth. She transformed $5,000 and a room in the back of her house into a thriving 7-attorney firm. This trailblazer shares her insights on bootstrapping and hustling for early revenue when launching on your own, retaining talent by finding employees who share your values, and embracing marketing like SEO, branding, and storytelling through books. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Alreen Haeggquist LinkedIn Haeggquist & Eck LLP Website Haeggquist & Eck Instagram Fired Up: Fueling Triumph From Trauma LawHer Ep. 23. Alreen Haeggquist, Haeggquist & Eck — Natural Born Fighter: Confidence and Social Justice What’s in This Episode: Who is Alreen Haeggquist? The pros and cons of adding employment law to your practice. Why HR is a positive role for every organization. How to overcome the fear of failure and create a thriving marketing plan. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good <a href="https://rankings.io/pimm/glen-lerner-i
Thu, November 16, 2023
222. Jason Melton, Whittel and Melton — Overcome the Plateau: Ignite Growth
Over the past twenty years, Jason Melton ( @jasonmeltonesquire ) has built his Florida-based law firm, Whittel and Melton ( @whittelandmelton ), into a thriving practice. With a dedicated team of 12 attorneys, the firm has become a powerful force in the legal industry. Jason's strategic leadership and niche marketing expertise have earned him recognition as a Top 100 High Stakes Litigator and Top 20 Motorcycle Injury Lawyer nationwide. Though not a rider himself, Jason's unique ability to connect with specific client markets propelled his rise to president of the prestigious National Academy of Motorcycle Injury Lawyers (NAML). Jason generously shares his insights on leveraging social media, niche marketing, and relationship building to amplify your professional presence. His proven strategies demonstrate that with dedication and planning, remarkable achievements are possible even in slower growth periods. Jason's career is a testament to the rewards of strategic growth and client focus. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Jason Melton LinkedIn Whittel and Melton Website Whittel and Melton Instagram Malone Law LinkedIn Jason Melton Instagram Whittel and Melton Facebook Whittel and Melton LinkedIn National Academy of Motorcycle Injury Lawyers Website What’s in This Episode: Who is Jason Melton? How did Jason hit 180K followers on Instagram? How Jaso
Thu, November 09, 2023
221. Micha Star Liberty, Liberty Law — Lessons From a Street Fighter: Trauma-Informed Practice
Think you can't get referrals from opposing counsel? Top litigator Micha Star Liberty ( @michastarliberty ) proves otherwise. The fierce fighter and founder of Liberty Law ( @lbklawyers ) explains how running a trauma-informed practice wins cases and referrals. Micha also shares her battles against courtroom bias and personal struggles with burnout. Her candid wisdom will inspire and empower you. In this Episode: Getting referrals from behind enemy lines. How trauma-informed testimony training strengthens any law firm. Marketing that aligns with vision and mission. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Micha Star Liberty LinkedIn Liberty Law Website Liberty Law Instagram Micha Star Liberty Instagram Micha Liberty Twitter What’s in This Episode: Who is Micha Star Liberty? How to prepare a client with trauma for a deposition. Using speaking engagements to establish authority. Why Micha is a certified street fighter. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good <
Thu, November 02, 2023
220. Jefferson Fisher, Fisher Firm — Staggering Growth: Ambition Guided by Values (Rerelease)
Jefferson Fisher (@ jefferson_fisher ) opened Fisher Firm ( @fisherfirm ) just under a year ago. By showing up exactly as himself, he has created a strong client base so big that he had to expand. Today he runs a business of 16 employees and eight attorneys. Including his father. Every decision Jefferson makes is guided by his quest to become "the most authentic law firm in Texas". He explains how core values shape everything from branding to hiring. How to appear more human, and really connect with potential clients both on and off line. And why every firm, regardless of size, needs to operate like a business. Hear how he gets it done in this release of a fan favorite! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Fisher Firm Instagram Jefferson Fisher Website Jefferson Fisher LinkedIn Jefferson Fisher TikToc Jefferson Fisher Instagram What’s in This Episode: Who is Jefferson Fisher? How he grew to eight attorneys and 16 employees in under a year. How Jeffersons TikToc base of 300K+ followers drive lead generation. How did core values set him up for success? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good <a href="https://rankings.io/pimm/glen-lerne
Thu, October 26, 2023
219. Daniel Morgan, Morgan and Morgan — Explosive Growth: Inside the Nation's Leading Personal Injury Firm
With over 700 attorneys across the country, Morgan and Morgan (@danmorganesq) has recovered over $15 billion for clients. So how did they go from a single state practice to a nationwide powerhouse? Today, Daniel Morgan , partner at Morgan & Morgan, pulls back the curtain on the strategic decisions, marketing tactics, and intake processes that fueled their expansion. He provides invaluable insights on how to transform a firm, no matter the size. This is an exclusive masterclass in accelerating growth from a firm that has perfected it. Daniel shares the secrets to their dominance in the P.I. space. Learn from a leader of one of the most successful personal injury firms in America. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Daniel Morgan LinkedIn Morgan and Morgan Website Morgan and Morgan LinkedIn Morgan and Morgan TikTok Daniel Morgan Instagram Send a case LinkedIn Send a Case Website The Morgan Connection LinkedIn What’s in This Episode: Who is Daniel Morgan? How Morgan and Morgan maintain a 30-second answer time. What pod structures are best for scale? How to make sure that the legal team is rowing in the same direction. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John G
Tue, October 24, 2023
218. Joe Sanok, Practice of the Practice — Toolkit: Slow Down to Speed Up: The Case for Strategic Pausing
Brilliant ideas rarely strike when we're burnt out. So how can you get into a flow state and unlock more "Aha!" moments? We all get the same 24 hours. It's up to you to maximize them. Our best thinking happens when we strategically slow down. Today's guest, Joe Sanok , shares simple yet powerful approaches to work smarter, not harder. As host of the #1 podcast Practice of the Practice ( @practiceofthepractice ), Joe has helped thousands of entrepreneurs optimize their productivity. He's a renowned TEDx speaker, business consultant, and author of five game-changing books including Thursday is the New Friday . Tools in this Episode: In a True Grit culture, Joe explains how attorneys can work less and be more productive, How to supercharge your weekend and bring your best self to work on Monday, How to outsource repetitive tasks and increase efficiencies with AI. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Joe Sanok LinkedIn Practice of the Practice Website Practice of the Practice Podcast Practice of the Practice Instagram Thursday is the New Friday Website Private Practice Success in 12 Months Infographic What’s in This Episode: Who is Joe Sanok? How to get a years worth of work done in one week. Breaking down the history and emotion of ‘hard work’. How to take a step back and reimagine the life you want. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss,
Thu, October 19, 2023
217. Adam Malone, Malone Law — Boutique Firm Building: Reputation and Marketing
How can lawyers build successful practices without relying on marketing? Renowned personal injury attorney Adam Malone , Partner at Malone Law , shares 24 years of insights handling complex cases. He's won over $500 million for clients, including record jury verdicts like $24 million in Albany, Georgia. Adam even changed Georgia law, striking caps on jury awards. Though his reputation draws 5-7 daily calls, he keeps a selective caseload for deep focus. Adam reveals how he carved out an early niche, why referral fees are marketing costs, and why there's no single way to build a firm's book of business. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Adam Malone LinkedIn Malone Law Website Malone Law Facebook Malone Law LinkedIn What’s in This Episode: Who is Adam Malone? Why Adam decided to leave the DA and join his father in practice How to prove non-economic damages. Why referral fees are part of a marketing budget. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the P
Tue, October 17, 2023
216. Lisa Bloom, The Bloom Firm — Toolkit: High Profile Marketing, Cases with Impact
Lisa Bloom ( @lisabloomesq ) is a fighter. As founder of the Bloom Firm ( @thebloomfirm ), she has secured high-profile victories against the likes of Bill Cosby and Jeffrey Epstein. Though a former Court TV host and bestselling author, Lisa shares how attorneys can effectively market themselves beyond TV. She offers insights on leveraging social media, assembling an outstanding team, and achieving work-life balance for her team. Tools in this Episode: How media plays a strategic role in business development, How to retain top talent in a firm with high-profile cases, How to keep a fully remote law firm connected. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Lisa Bloom LinkedIn Bloom Firm Website Lisa Bloom Instagram Bloom Firm Instagram Lisa Bloom Wikipedia Lisa Bloom TikTok Lisa Bloom Twitter LawHer Episode 20. Lisa Bloom, The Bloom Firm — Courage Unbridled: A Lifetime of Activism What’s in This Episode: Who is Lisa Bloom? How are the operations at the Boom firm managed? How the Bloom Firm has evolved over the past 13 years. Why a team of one is all you need for a strategic social media presence. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton
Thu, October 12, 2023
215. Sean Claggett, Claggett and Sykes — Fearless: Record-Breaking Cases, Big Data, and Maximizing Value
What if you could shatter ALL limits on your success? Trial lawyer Sean Claggett did just that. After a life-changing seizure in 2015, Sean became fearless. He rapidly achieved ambitions that once seemed impossible - securing one of the nation's top verdicts in 2016 and nearly $200 million for clients in just six years. Sean's secret? Courage, non-stop improvement, and a giving spirit. Partner at Claggett & Sykes ( @claggettsykes ), he eagerly shares proven tactics - like using big data to predict outcomes. You admire Sean's humility despite his meteoric rise. But his commitment to collaboration is what sticks with you. His story inspires you to crush self-doubt and realize your potential. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Sean Claggett LinkedIn Claggett & Sykes Website Claggett & Sykes Instagram What’s in This Episode: Who is Sean Claggett? How a near-death experience led to the biggest case of Sean’s career. Predict the outcome of your case with incredible accuracy. How to decouple revenue from the number of bodies at your firm. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A
Tue, October 10, 2023
214. Ashley Owens — Toolkit: Strategic Networking, Maximizing Conference ROI
Break out in sweat just thinking about networking? You're not alone! Ashley Owens ( @ashleyassists ), President of PIM ( @pim_org ), shares her pro tips on how anyone can work a room. Learn how to create a targeted hit list before an event, nail first impressions, and follow up in a way people appreciate! This game-changer if you dread conferences or want to maximize connections. And Ashley reveals some major announcements here at PIM! Tools in this Episode: How to maximize your ROI when attending a legal conference. Mistakes to avoid when making a first impression. How to connect with the biggest names in the room. Special announcement from the PIM team! Join the PIM Community: PIM Website Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website PIM Website Ashley Owens LinkedIn Ashley Assists Website Ashley Owen Instagram What’s in This Episode: Who is Ashley Owens? Make a plan to get the most out of any event. How to efficiently store new contacts while at a conference. What the PIM community is and how you can be a part of it! Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy <a href="https://rankings.
Thu, October 05, 2023
213. Joseph Gates, Gates Law Firm — Solid Foundations for Growth: Finances, Community, Trail Skills
To build a successful firm from the ground up, you need a rock-solid foundation Just three years ago, Joseph Gates opened Gates Law Firm . He built his firm on stable personal finances, bolstered by a community of peers, and powered by a relentless drive to improve his craft. In today’s episode, Joseph shares the best way to prepare to open a firm and how bar associations helped fuel his growth as an attorney and a business owner. Joseph is continually improving his skills as a trial lawyer. He shares the simple, yet incredibly effective question that has leveled up his depositions. He also makes an impassioned case for limiting confidentiality in personal injury law. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Joseph Gates LinkedIn Gates Law Firm Website Joseph Gates Facebook Gates Law Firm LinkedIn What’s in This Episode: Who is Joseph Gates? How to gain traction as a young firm. The questions you should be asking during depositions. How to source and pay for expert witnesses? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry <a href="https://rankings
Tue, October 03, 2023
212. Best of Toolkit Tuesday: AI and Accelerated Law Firm Growth
From generating content ideas to streamlining backend processes, AI has the power to increase efficiencies and boost revenue. But it is not without its limitations. To help guide you along the knife edge of innovation, we hear from some of the leaders in the legal tech space. We unpack how AI can flip SEO on its head to boost your marketing. This episode has actionable tips to leverage AI and supercharge productivity. Join us for this special edition on how to harness artificial intelligence and give your firm THE competitive edge. Tools in this Episode: Ryan Stewart, Webris on flipping the keyword funnel James Grant, Georgia Trial Attorneys on implementing AI-based processes Ken Hardison, PILMMA on how AI levels the playing field for small firms Kyle Roof, Page Optimizer Pro on separating the AI hype from reality. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Ryan Stewart LinkedIn Webris Website Webris Facebook Webris Instagram Webris Twitter Webris YouTube James Grant LinkedIn James Grant Instagram James Grant TikTok Georgia Trial Attorneys at Kirchen & Grant Website Ken Hardison LinkedIn PILMMA Website PILMMA Instagram Ken Hardison Instagram Kyle Roof LinkedIn Kyle Roof Facebook Kyle Roof Website <a href="https://www
Thu, September 28, 2023
211. Christy Childers, Childers & McCaine — Break the mold: Find Your Squad and Shake Things Up
Buck conventions and shake things up—that’s Christy Childers ’ ( @childersmccain ) approach to building a standout legal practice. This trucking legend and founder of the Mother Truckers and Childers + McCaine wants to spark creativity and innovation in the field. How? By having “no limit experiences” that disrupt the status quo. Christy is talking reinvented CLEs, niche expertise, and next-level storytelling techniques. Unconventional approaches most lawyers would avoid, but can transform your practice when done right. Toss out predictability and break the trial lawyer mold. Christy shares her rule-breaking methods that help attorneys push boundaries and reimagine success. With insights from this bold attorney and founder of the Georgia Association of Women Lawyers, you’ll uncover new ways to shock complacency and achieve game-changing results. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Christy Crow Childers LinkedIn Childers + McCaine Website Christy Childers Instagram Georgia Association of Women Lawyers Website What’s in This Episode: Who is Christy Childers? Should trucking attorneys get their CDL? What you need to get started in trucking. What goes into becoming a board-certified trucking attorney? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthber
Tue, September 26, 2023
210. Kyle Roof, Page Optimizer Pro — Toolkit: Data-Driven SEO Strategies: The Formula for First Page Rankings
You need compelling content and high rankings to get more leads from your website. Today we focus on rankings. SEO doesn’t require magic, just data and science. With patented methods and over 1 million uses of his tool, Page Optimizer Pro , Kyle Roof knows how to rank. Tools in this Episode: How simplicity keeps Google happy, Why you should be nailing on-page content and internal linking, Best SEO practices for firms with multiple practice areas. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Kyle Roof LinkedIn Kyle Roof Facebook Kyle Roof Website SEO Fight Club Page Optimizer Pro What’s in This Episode: Who is Kyle Roof? Why rankings have nothing to do with good copy. Is long-form content hurting your rankings? How links can accelerate rankings. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation <a href="https://rankings.io/pim/darryl-isaacs-interv
Thu, September 21, 2023
209. Jack Zinda, Zinda Law Group — Purpose and Profit: Roadmap for Strategic Growth
How can you build a successful law firm while staying true to your values? Jack Zinda provides a roadmap. As founder of Zinda Law Group ( @zindalawgroup ), Jack has created a firm guided by purpose beyond profitability. With a clear sense of core values, he has transformed hiring, operations, case selection and client service. The result? A firm spanning multiple states and employing over 20 attorneys. In this episode, Jack shares his strategic approach to expansion, breaking down how he evaluates new locations. We also hear how he leverages client satisfaction tracking to continuously improve. And he offers advice on thoughtfully developing niche expertise by examining market demand, passion and talent. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website John (Jack) Zinda LinkedIn Zinda Law Group Website Zinda Law Group Instagram ( @zindalawgroup ) What’s in This Episode: Who is Jack Zinda? How the meaning of success evolves over a career in law. Why lawyers at Jacks's firm never take on more than 35 cases at a time. What questions should you be asking your clients in satisfaction surveys. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing
Tue, September 19, 2023
208. Gyi Tsakalakis, AttorneySync — Toolkit: Generate More Leads, Marketing Flywheel Best Practices
On the surface, the logic is simple. To grow, you need leads. To get leads, you need an integrated marketing strategy. But understanding how the marketing flywheel is powered can get pretty complicated. Gyi Tsakalakis ( @gyitsakalakis ), President of AttorneySync , offers a manual on best practices for omnichannel marketing. Whether you're a high-volume pre-litigation firm or a selective litigator, his insights will help your firm dominate the competition. Tools in this Episode: Why social media should be leveraged for brand building, Why traditional media is still relevant, Why your budget should inform your tactics. Not the other way around. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Gyi Tsakalakis Instagram Gyi Tsakalakis LinkedIn AttorneySync Website Gyi Tsakalakis Website Gyi Tsakalakis Twitter 173. Kat Taylor, Rankings — Link Building Masterclass: Earn Quality Links to Dominate Google What’s in This Episode: Who is Gyi Tsakalakis? What really works in SEO? What to do in SEO if you’re just starting out. How to go about nurturing referral partnerships. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might E
Thu, September 14, 2023
207. Allyson Ostrowski, Abir Cohen Treyzon Salo — Practice Area Pivot: Successfully Navigate Transition
With courage, hustle, and relationship capital, reinvention is possible at any stage of your career. If you've ever considered making a big shift, this episode is for you! After 15 years of prosecuting criminals as an LA County District Attorney, Allyson Ostrowski ( @aro.lawcorp ) was ready for something new. She took a bold leap and shifted into civil law. She is now a trial attorney at Abir Cohen Treyzon Salo, LLP ( @actslaw ), focusing on catastrophic personal injury cases. It was a major change that came with uncertainty and learning curves. But Allyson leveraged her connections and discovered a marketing strategy that felt genuine. Allyson shares her candid advice on today's episode on how to pivot successfully — and feel good about it. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Allyson Ostrowski LinkedIn ACTS (Abir Cohen Treyzon Salo, LLP) Website Allyson Ostrowski Instagram ACTS Law Instagram Abir Cohen Treyzon Salo, LLP LinkedIn Abir Cohen Treyzon Salo, LLP Facebook What’s in This Episode: Who is Allyson Ostrowski? How to discover marketing that feels authentic. How to navigate a mid-career transition from one practice are to another. Why your circle of influence will help you everywhere you go. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Set
Tue, September 12, 2023
206. Nathan Gotch, Gotch SEO — Relevance Wins: Law Firm SEO for 2023
Get ready to level up your law firm's online presence! In this can't-miss episode, we welcome back SEO guru Nathan Gotch ( @nathan.gotch ), Founder of Gotch SEO Academy , for an in-depth masterclass on search engine optimization. If you want to get found and stand out in the crowded legal market, SEO is essential. Done right, it's the most cost-effective way to drive traffic, capture leads, and build authority. Whether you're new to SEO or want a refresher, this episode has tactics that work in today's evolving landscape. Invest the time. Gain an invaluable edge over the competition. Tools in this Episode: How to make your site more relevant (and more likely to rank) on Google. The mechanics of optimized content that results in conversions. Actionable tactics to maximize your law firm's visibility and credibility online. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Chris Dreyer Website Nathan Gotch Instagram Nathan Gotch LinkedIn Gotch SEO LinkedIn Gotch SEO Academy Website Nathan Gotch YouTube Nathan Gotch Website What’s in This Episode: Who is Nathan Gotch? What relevancy has to do with dominating the competition. Why user intent should be every firm’s North Star. Best practices for SEO in 2023. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gome
Thu, September 07, 2023
205. Suzanna Abrahamian, Suzanna Abrahamian Law Firm — Starting a Successful Firm: Reputation and Relationships
After a decade of honing her skills and building confidence, personal injury attorney Suzanna Abrahamian ( @suzannaesq ) was ready to go out on her own. As a rising star who has recovered over $83 million for clients, Abrahamian's foundation of competence allowed her to confidently launch her own firm. The Founder of Suzanna Abrahamian Law Firm ( @suzannaabrahamianlaw ), she shares insights on starting a successful practice. Learn how she leveraged her sphere of influence for initial clients, identified opportunities in underserved practice areas, and prioritized open communication with clients. Abrahamian's journey demonstrates how deliberate practice over time can provide the skills and self-assurance needed to build the firm of your dreams. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Suzanna Abrahamian LinkedIn Suzanna Abrahamian Instagram Suzanna Abrahamian Law Instagram What’s in This Episode: Who is Suzanna Abrahamain? Knowing your purpose; let it guide you. Where budding firm owners can find cases. When building a team, focus on people that align with your values. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good <a href="ht
Tue, September 05, 2023
204. Ken Hardison, PILMMA — Toolkit: Shortcut to Law Firm Growth, AI and Operations
Ken Hardison ( @klhardison ) saw opportunity where others saw risk. In the 1990s, advertising was taboo for law firms, but Ken recognized TV ads' untapped potential. He invested big, and his gamble paid off. His caseload exploded. Within four years he had over 60 employees and $5 million in revenue. He built not one - but two - multi-million dollar law firms. And wants to help other lawyers do the same. So Ken started the Personal Injury Lawyers Marketing & Management Association ( @PILMMA ) - providing training, coaching, and resources to shortcut the path to law firm growth. Ken is back for a second time on PIM to prove: when you see an opportunity, take it! Tools in this Episode: How AI can level the playing field for small firms. What to look for in "A" players. How to set proper KPIs to spur rapid firm growth. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Chris Dreyer Website Ken Hardison LinkedIn PILMMA Website PILMMA Instagram Ken Hardison Instagram What’s in This Episode: Who is Ken Hardison? Why early technology adaptors win the long race to success. How PILMMA can uplevel any law firm. Creative ways to identify top performers. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enj
Thu, August 31, 2023
203. Dave Abels, Abels & Annes — Steady Growth: Adaptability and Client Services
Running a law firm doesn't have to come at the expense of an ideal lifestyle. Attorney Dave Abels optimized his practice for flexibility and balance. His hard-won lessons come from 30 years in the business. His insights can take your firm to the next level while avoiding unnecessary stress. The Partner of Abels & Annes shares how to adapt your marketing strategies, build strong client relationships that drive referrals, and construct a practice aligned with your ideal lifestyle. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Dave Abels LinkedIn Abels & Annes Website Abels & Annes Twitter Ables & Annes Facebook What’s in This Episode: Who is Dave Ables? Why working remotely doesn't mean working less. Why keeping clients happy will keep you top of mind for referrals. How his partner’s focus on litigation allows him to hone in on marketing and business development. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation
Tue, August 29, 2023
202. Joshua Lisec — Toolkit: Authority Books, Strategic Positioning and Turning Readers into Clients
You may be an expert. But are you an authority? Writing a book that delivers exceptional value is a great way to earn authority and set yourself apart. But not all books are created equal. Slapping your name on a manuscript could signal expertise but not necessarily authority. To stand apart, you need an “Authority Book”. This special style teaches the reader everything they need to know to help themselves. This advice must be step-by-step, un-Google-able, and un-ChatGTP-able. This book is SO compelling that the reader wants to work with you - and only you - before they put it down. Today’s guest can help you do just that. Joshua C Lisec ( @joshualisec ) has ghostwritten nearly 85 books across multiple industries. He has extensive experience helping attorneys get more clients and establish themselves in their market. His calculated approach can help you too. Today, Joshua breaks down his three-phase system that consistently builds authority. Tools in this Episode: Three phases of writing an Authority Book — Phase one: Market Research - Identify high-demand topics in your niche. Learn what readers struggle with most. Phase two: Talent Stack Analysis - Catalog your credentials, experiences, and stories to uncover the unique value you provide. Phase three: Book Positioning - Draw from the first two phases to create a book that informs readers AND converts them into clients. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Chris Dreyer Website Joshua C Lisec LinkedIn Joshua Lisec Website Joshua Lisec Instagram Joshua Lisec Twitter What’s in This Episode: Who is Joshua Lisec? How can a ghostwriter help speed up the process to becoming an authority? What to so when the assembly line approach fails in book production? How to write a book that is in the 99th percentile of persu
Thu, August 24, 2023
201. Michael Blom, The Lake Law Firm — Pivoting Your Practice: Seizing Opportunities and Navigating Change
Michael Blom 's career as a successful attorney has followed a winding path, full of unexpected twists and turns. He started in personal injury law, then pivoted to mass torts. When the pandemic hit in 2020, Blom once again adapted, seizing an opportunity to help businesses obtain Employee Retention Tax Credits. Partner at The Lake Law Firm ( @thelakelawfirm ), Blom's flexibility, and willingness to seize new opportunities, even in uncertain times, has been key to his success. As an early adopter of emerging practice areas like mass torts, Blom positioned himself as an expert, educating the public and attracting new clients. While the path to success is rarely straight, Blom's career shows that with the right perspective, obstacles can give way to new opportunities. Today, he offers practical advice on how to fund a budding mass torts practice, and how to educate the public on new cases. He offers guidance on Employee Retention Tax Credits, dispels common misconceptions, and shares how you can access this fund. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Michael Blom LinkedIn The Lake Law Firm Website The Lake Law Firm Instagram What’s in This Episode: Who is Michael Blom? How to approach risk mitigation on mass torts. What is the Employee Retention Tax Credit? And who qualifies? How to fund a mass torts firm. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additio
Tue, August 22, 2023
200. Ted DeBettencourt, Juvo Leads — Toolkit: Velocity, Chat to Convert
To get clients - speed is everything. Individuals on Google are shopping around. Once they find your site, a 24-hour response time won't cut it. Chat is a great way to ramp up the number of cases coming into your firm. But, as Ted DeBettencourt shares with us today - not all chat services are created equal. Ted co-founded Juvo Leads ( @juvo_digital ). It's a boutique, human-powered, lead gen company that serves over 1,100 firms across the nation. They custom-train real people, can go off-script, and tailor the conversations to a firm’s needs. Tools in this Episode: How instant responses will grow your practice. The importance of iteration. How following up will improve your bottom line. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Chris Dreyer Website Ted DeBettencourt LinkedIn Juvo Leads Website Juvo Leads Instagram Article: Is Ngage’s Chat Selling Your Leads? By Conrad Saam What’s in This Episode: Who is Ted DeBettencourt? Why script writing for intake is not a one-time thing. How to ensure an empathetic first contact with potential clients. How Juvo Leads approaches referral programs on a firm-by-firm basis. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy <a href
Thu, August 17, 2023
199. Rex Parris, Parris Law Firm — Team Building Blueprint: A Foundation of Trust
Rex Parris ( @mayorrrex.parris ) made waves by diving headfirst into blue oceans of opportunity many deemed too risky. With relentless persistence over 30 years, Rex saturated the Antelope Valley. Today, a staggering 97% of individuals recognize his name and Parris Law Firm ( @parrislawfirm ). Becoming a household brand doesn't happen overnight - it takes years of calculated gambles and consistently delivering results. Rex understood he couldn't go it alone. Rex created a foundation of complete trust by building a powerful team anchored by his wife Carrol's steady operations leadership. This freed him up to perfect his craft and become one of the nation's most innovative trial attorneys. Rex has secured billions of dollars for injured clients by blending neuro-linguistic programming, humanity, and cutting-edge technology. His pioneering spirit constantly pushes him to refine his skills and build creative new bridges with jurors. Today, Rex shares priceless insights on stepping into uncontested markets, how brand recognition compounds when given time and consistency, and why surrounding yourself with people you fully trust empowers you to reach new heights. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Rex Parris LinkedIn Rex Parris Instagram Parris Law Firm Website Parris Law Firm Instagram Paul Eckmans’s Micro Expression Training Course What’s in This Episode: Who is Rex Parris? How to successfully work with family. Neuro-Linguistic Programming and technology in the courtroom for big
Tue, August 15, 2023
198. Jon Robinson, Consumer Marketing Group— Toolkit: Cheat Code, Optimized Digital Marketing
To gain an edge over the competition and accelerate growth, law firms need the wisdom of an experienced guide. Enter Jon Robinson - a decorated 15-year battle veteran of results-driven digital marketing. As SVP of Digital Media at Consumer Attorney Marketing Group ( @camginc ), Jon offers up the cheat codes you need to get that extra edge on the digital battlefield. Tools in this Episode: Why geographic exclusion is a stealth tactic to unlock maximum ROI. The right way to invest in digital marketing for guaranteed growth. Why SEO is a 3-6 month game of patience that ultimately unlocks a massive payout. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Chris Dreyer Website Jon Robinson LinkedIn Consumer Attorney Marketing Group Website Consumer Attorney Marketing Group Instagram Consumer Attorney Marketing Group Twitter Consumer Attorney Marketing Group Facebook What’s in This Episode: Who is Jon Robinson? The hidden opportunities in subsets of niches and which to look out for. CAMG’s free monthly Legal Marketing Index illuminates the top 20 overspending and underspending Designated Market Areas (DMAs). The minimum spend for Google Ads for acquiring cases at scale. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Pric
Thu, August 10, 2023
197. Brian Glass, Ben Glass Law – Create Time Freedom: Firms That Fit Your Lifestyle
Imagine your perfect day. Working uninterrupted from a coffee shop? Time for the kids after school? Getting to the gym? Now compare that ideal to a typical day at your firm. How much overlap is there? What if your work aligned seamlessly with your dreams? Brian Glass ( @brianglassesq ), Partner at Ben Glass Law ( @ben_glass_law ), lives that reality. His remote workdays involve deep focus and no distractions. Evenings are for family time and coaching his kids. And on weekends he's outside training for ultra marathons. We all have different ideals but know this: your dream lifestyle is possible. On today's episode, Brian’s insights will help you get one step closer. He created his ideal lifestyle by putting his employees first, redistributing his workload, and rethinking what it means to be ‘normal’. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Brian Glass LinkedIn Brian Glass Instagram Ben Glass Law Website Ben Glass Law Instagram Ben Glass’ Great Legal Marketing Summit (Discount Code: Brian) Time Freedom for Lawyers Podcast EOS Delegate and Elevate Worksheet The Art of War by Steven Pressfield What’s in This Episode: Who is Brian Glass? Why the customer is not always right. How the company you keep will shape your life. Why trusting each department to do their job can set you free. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arau
Tue, August 08, 2023
196. Ryan Stewart, Webris — Toolkit: The AI Marketing Shift, How to Stay Nimble
AI is transforming digital marketing. It is shifting theory on organic and local search, keywords and content creation, and even how marketing teams are structured. Forward-thinking firms have much to gain by embracing AI early on. Today, Ryan Stewart offers predictions and practical ways to harness AI. Ryan, CEO of Webris ( @WebrisAgency ), The Blueprint Training, and Ryan Stewart Consulting, has helped thousands of firms up their SEO game and has been a top-tier marketer for over 15 years. Tools in this Episode: Why disruption might be good for your bottom line. How AI can aid strategic content management. Why early adaptation will put you ahead of the pack. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Chris Dreyer Website Ryan Stewart LinkedIn Webris Website Webris Facebook Webris Instagram Webris Twitter Webris YouTube What’s in This Episode: Who is Ryan Stewart? The future of SEO and conversion rates in an AI assisted world. How to transform your staff from ‘doers’ tasks to ‘managers’ of AI systems. How documenting and automating processes with AI can increase employee utility. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer
Thu, August 03, 2023
195. Alexander Limontes – Relentless Determination: A Financial Playbook for Forward Momentum
Grit and determination will get you farther than you think. When a firm first starts out or changes ownership, it's not uncommon for the cash flow to become unpredictable. Some cases can take two to three years to settle. The rent is due every month. It is easy for expenses to outpace revenue. So, how do you transform a firm with inconsistent income into a trusted powerhouse? Managing partner at Hurst Limontes Indiana Injury Lawyers ( @hurstlimontesllc ), Alexander Limontes shares the financial steps he took to get his newly acquired firm to succeed. Today Alex explains: Why choosing clients over cash will make you rich. How peer reviews attract more referrals. The importance of taking the very next step. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Alexander Jesus Limontes LinkedIn Hurst Limontes Indiana Injury Lawyers Website Hurst Limontes Instagram Hurst Limontes Facebook Hurst Limontes Twitter What’s in This Episode: Who is Alexander Limontes? The advantages of solving for the individual client. Why hiring carefully and caring for your team, even in lean times, will set you ahead. The importance of building a strong marketing foundation of great content early on. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, B
Tue, August 01, 2023
194. Dmitriy Kozlov, Influex — Never Fit In: Branding with Impact
The best never fit in. They stand out. In a heard of firms that all shouting that they “win more” and “care more”, it pays to break with the pack and deliver a message of value. Today, Dmitriy Kozlov ( @dkozlov ), Chief Expression Officer at INFLUEX shows us how. Discover how to: Uncover your origin story and infuse your marketing with authenticity to captivate your audience. Position yourself as the trusted guide - not the hero! Shape your messaging around serving clients. Establish authority and credibility but sharing your expertise through content marketing. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Chris Dreyer Website Dmitriy Kozlov LinkedIn Dmitriy Kozlov Instagram Dmitriy Kozlov Facebook INFLUEX Website Dmitriy Kozlov Website What’s in This Episode: Who is Dmitriy Kozlov? How to build a memorable brand with core values. The importance of infusing personality into a law firm brand Why partnering with specialists and vendors will amplify the impact of your digital presence. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing We
Thu, July 27, 2023
193. Ethen Ostroff, Ethen Ostroff Law – Outbound Intake: Get the Most Out of Existing Leads
Don't let that next most important case slip through the cracks. Call that lead back! Not following up is a missed opportunity to capture the leads that you've worked so hard, and spent so much money, to get. Founder and CEO of Ethen Ostroff Law ( @ethenostrofflaw ), Ethen Ostroff understands this and has developed an incredibly successful system that he shares with us today. In fact, this system is SO successful that he has partnered with Bill Hauesr of SMB Team to fulfill his vision: to place a million jobs. Ethen breaks down the exact social media strategy he uses to get leads for just five to ten dollars, how to successfully set up an outbound follow-up team, and how virtual assistance can help grow your firm even after the leads have signed on. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Chris Dreyer Website Ethen Ostroff LinkedIn Ethen Ostroff Law Website Ethen Ostroff Law Instagram Ethen Ostroff YouTube Ethen Ostroff Law TikTok What’s in This Episode: Who is Ethen Ostroff? How does Ethen use Facebook to acquire $10 personal injury leads? How virtual assistants can help with an outbound lead follow-up strategy. How to establish an org chart for your intake team that will fill your pipeline. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price,
Tue, July 25, 2023
192. Lauren Mingee, Quintessa Marketing – Toolkit: Dominate New Markets, Boost Lead Conversions
Generating leads is only half the battle. The war to boost ROI is won only when those leads become signed cases. Many lead generation agencies supply leads and leave the task of conversion to the law firm. Lauren Mingee ( @laurenvon22 ), founder and CEO of Quintessa Marketing, goes a step further. When a firm partners with Quintessa Marketing ( @quintessamarketing1 ), they receive qualified leads signed onto a retainer within 24 hours. This is a game changer for firms looking to test the waters in new markets, go remote, or who want to fill their pipeline without learning the ins and outs of marketing. Today, Lauren explains how to systematize lead follow-up for consistent conversion, why intake teams need to be compensated like a sales team, and why seeding the lead pipeline in a new pipeline will grow a winning referral network. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Chris Dreyer Website Lauren Mingee Bio Quintessa Marketing Website Lauren Mingee Instagram Quintessa Marketing Instagram What’s in This Episode: Who is Laurne Mingee? Why firms should pay top dollar for high-performing intake teams. What to look for in a lead generation partner. How to get referrals early on an build a network in new markets. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John
Thu, July 20, 2023
191. Colin Sherrod – Bonus: Threads from Meta, The Comprehensive Marketing Guide
On today’s special bonus episode of PIM, we take a deep dive into the social media platform taking the world by storm: Threads. This new offering from Mark Zuckerber’s Meta may feel familiar — the micro-blog, text-first, conversation-driven space looks a WHOLE lot like Twitter. With over 100 Million new users in less than five days, Threads is a force brimming with marketing potential. But are the design aesthetics of Instagram and early momentum enough to hold users' attention in the long run? How can law firms best leverage this new media? Can Threads really be the “Twitter killer”? PIM Ambassador Colin Sherrod asks Chris Dreyer ( @chrisdeyerco ), CEO of Rankings.io and reveals everything you want and need to know about Threads. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Chris Dreyer Website What’s in This Episode: What is Threads? How should marketing teams be using threads to gain traction early on? What are the best practices for content and posting frequency on Threads? Is Threads here to stay? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl
Tue, July 18, 2023
190. Dov Slansky, Litify – Toolkit: Improve Profitability and Performance: One End-to-End Platform
Transparent communication. Increased velocity. Next-level data management. Intuitive workflows. Run a law firm - from first contact to settlement - on one dynamic platform and gain traction. Dov Slansky , VP of Strategy and Innovation explains how Litify ( @litifyhq ) can help you make better choices with granular lead attribution and identify your top performers with smart utilization rates. He also dives into the future of efficiency, exploring the power of Artificial Intelligence. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Chris Dreyer Website Dov Slansky LinkedIn Litify Website Litify Instagram Litify Twitter What’s in This Episode: Who is Dov Slansky? How does Litify complement profitability? What is a utilization rate and how does it affect your firm's performance? How can firms leverage AI to craft a better client experience? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation
Thu, July 13, 2023
189. Christina Hagen, Hagen Nares – Success From the Start: Niching and Transparent Customer Service
Expand your reach by narrowing your focus. Christina Hagen attracted success early on by establishing herself as THE expert in TBI and Trucking cases in Colorado. But winning a client is only half the battle. The real competition lies in creating a transparent and streamlined customer experience. The partner of Hagen Nares Trial Lawyers ( @hagennares ) is all about leveraging technology to keep her clients informed and connected every step of the way. If you're looking to launch your own practice or enhance the client experience at your firm, this episode is for you! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Christina Hagen LinkedIn Hagen Nares Trial Lawyers Website Hagen Nares Trial Lawyers Instagram Niching Up by Chris Dreyer What’s in This Episode: Who is Christina Hagen? How to create a flexible, modern law firm. Why hands-on experience is necessary to elevate any practice. The top conventions and conferences for anyone looking to break into TBI or Trucking. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry <a href="https://rankings.io/pimm/p
Tue, July 11, 2023
188. Bill Hauser, SMB Team – Toolkit: Think Big, The Blueprint for Doubling Revenue
Are you ready to supercharge your law firm? This is an episode you can't afford to miss! We've got Bill Hauser ( @billhauserbiz ), the 'Think Big' CEO of SMB Team ( @thesmbteam ), a law firm growth juggernaut. Back on PIM for the second time, Bill's company has landed on the Inc. 5000 list, boasting 200-300% annual growth for five straight years. Their strategies have doubled revenues for 21 firms in just one year! Bill shares the steps on his path to the ultimate goal - creating a $2.56 billion positive impact on the legal industry. He explains how to go from being a well-paid lifetime employee to a profit-collecting owner of your firm. Learn why leads alone won't spur your firm's growth, and discover how virtual assistants can become your secret weapon to converting more leads into signed cases. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Bill Hauser LinkedIn SMB Team Website Bill Hauser Instagram SMB Team Instagram Bill Hauser YouTube Andrew Stickel YouTube 35. Bill Hauser, SMB Team – Personal Injury PPC (Pay-Per-Click) Marketing 181. Chad Dudley, Dudley DeBosier Injury Lawyers – Evaluate to Grow: Intake, Talent, and Advertising What’s in This Episode: Who is Bill Hauser? Why unique systems matter more to clients than awards and accolades. How virtual assistants can level up your firm. Why callbacks will improve your revenue overnight. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas,
Thu, July 06, 2023
187. Keith More, Bentley & More, LLP – The Art of Cross-Examination: Depositions and Maximum Value
Depositions are the foundation of any successful case. Keith More ( @keithdadof3 ) has mastered the art of cross-examination. His background in personal injury and workman's comp, combined with extensive trial experience, has landed him recognition as a “legal unicorn”. The co-founder of Bentley & More LLP ( @bentleyandmorellp ) , Keith is a four-time Workers’ Compensation Trial Lawyer of the Year. And has obtained the largest award in California workers’ compensation history. For Keith, the accolades are the result of decades of commitment to his guiding values of dignity and dedication. He doesn't just believe in working smart. He believes in working HARD. He shares how to extract the maximum value before trial has begun and why the cases you pass up are just as important as the ones you take on. He also digs into how he has created a dedicated staff who have stuck by him for over twenty years. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Keith More LinkedIn Keith More Instagram Bentley & More LLP Website Bentley & More LLP Instagram What’s in This Episode: Who is Keith More? Why working hard is just as important as working smart. Why depositions are foundational to extracting maximum value from a case. How dignity drives a loyal staff. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well
Tue, July 04, 2023
186. David Goins, Walker Advertising – Toolkit: Maximize Ad Spend, Market Adaptation, and Intake
Adverting is a long game. To do it right - you need to learn from the best. From those who have been there. In this special Toolkit Tuesday episode, we connect with David Goins , the Senior Vice President at Walker Advertising ( @walkeradvertising ). With over 38 million impressions per week, David has invaluable insights to share. David reveals how you can adapt to the ever-evolving media landscape and leverage the power of digital and traditional channels to skyrocket your firm's visibility. Ready to make the most out of your marketing efforts? Let’s go! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website David Goins LinkedIn Walker Advertising Website Walker Advertising Instagram What’s in This Episode: Who is David Goins? How to adapt your markteing stragity as consunption changes. Why staying consistent will keep you on top. How to lay a solid foundation before the lead pipeline fills up. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend <
Thu, June 29, 2023
185. Michael Alder, AlderLaw — Maximizing Existing Cases: When To File, Even For Pre-Lit Firms
How do you get more value out of existing cases? File them. If the insurance adjuster is being unreasonable, or unfair, there is a good chance they will try to settle for pennies on the dollar. To get full value, Michael Alder advocates filing early and often. The Owner of AlderLaw ( @alderlaw ) has recovered over $1.7 Billion dollars for his clients. And never backs down from a fight. Today he digs into the appropriate time to file cases - even if you're a pre-lit firm. Why depositions are more important than closing arguments, and how to get the financial help you need to try cases successfully. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Michael Alder LinkedIn AlderLaw Website AlderLaw Instagram What’s in This Episode: Who is Michael Alder? Why you need to establish the caliper of attorney you are from the jump. Why the number of cases filed can increase case velocity. How to get the funding you need to take your case to trial. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darry
Tue, June 27, 2023
184. Joey Coleman, Best Selling Author – Toolkit: Employee Retention, Fixing the Billion Dollar Problem
Employee retention is a billion-dollar problem. New York Times bestselling author, Joey Coleman ( @thejoeycoleman ), has the solution. Joey, originally featured in our 40th episode, is back with dynamic perspectives drawn from his new book "Never Lose An Employee Again." He builds on the principles of his previous work, "Never Lose a Customer Again," offering an exciting fresh take on building and retaining a stellar team. In this special Toolkit episode, Joey offers better ways to go about hiring for retention, champions soft skills, and reveals the real drivers of prosperous teams. Get the actionable steps you need to create raving advocates and transform your hiring process. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Joey Coleman LinkedIn Joey Coleman Website Joey Coleman Twitter Book: Never Lose An Employee Again Book: Never Lose A Customer Again Episode 40. Joey Coleman, Never Lose a Customer Again – Creating a PERSONAL Client Experience What’s in This Episode: Who is Joey Colemen? How to increase employee retention and create raving fans. How to avoid “new hire remorse”. The importance of hiring for attitude over aptitude. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You
Thu, June 22, 2023
183. Clay Payne, Cruz and Payne Injury Lawyers – Earn More Leads: Capture Attention, Go Viral
Social media is a great way to build a network of potential clients – even for litigation firms. 90% of the cases at Cruz and Payne Injury Lawyers, came from referral attorneys. That was until Clay Payne ( @thepaynelawyer ) decided to level up, learn a new skill, and attract more clients. His efforts have paid off. With over 200,000 organic followers on Instagram, he has brought in enough new business to earn him a seat as a partner. He explains how to get over that follower plateau and why you don't need a massive team or fancy equipment to get it done right. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Clay Payne LinkedIn Cruz and Payne Injury Lawyers, PC Website Clay Payne Instagram What’s in This Episode: Who is Clay Payne? How can you get quality engagement on social media? How can an attorney craft messaging for a broad audience and still be attention-grabbing? How can you create a great social presence without a creative team? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation <a href="https://rankings.io/pimm/d
Thu, June 15, 2023
182. Patrick Salvi II, Salvi, Schostok & Pritchard – Culture of Excellence: Trial and Business Development
Some of the biggest cases can come from word of mouth and referrals. But how do you gain the trust of the public and other attorneys outside of an existing network? Develop a foundation of excellence and win big at trial. From pre-trial prep to post-trial marketing Patrick A. Salvi II , partner at Salvi, Schostok, & Pritchard Trial Lawyers (@ salvila ) breaks down this uncommon form of business development. To hear why success in trial is a great way to increase revenue - beyond the setlement - check out Episode 187 with Patrick Salvi Sr, Managing Equity Partner at Salvi, Schostok, & Pritchard Trial Lawyers . Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Patrick A. Salvi II LinkedIn Salvi, Schostok, & Pritchard Trial Lawyers Website Salvi, Schostok, & Pritchard Trial Lawyers Instagram What’s in This Episode: Who is Patrick Salvi II? The importance of matching your case with the jury’s worldview. Why a $363 Million verdict was just the beginning for Patrick. How to approach earned media and share the success stories. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry <a href
Thu, June 08, 2023
181. Chad Dudley, Dudley DeBosier Injury Lawyers – Evaluate to Grow: Intake, Talent, and Advertising
If the goal is to increase profits, scale, or have more free time – chances are, Chad Dudley can get you there. Part-owner of CJ Advertising ( @cjadvertising ) and co-founder of Vista Consulting, Chad has helped 200 firms. And he practices what he preaches. As founding partner of Dudley DeBosier Injury Lawyers (@ dudleydebosier ) Chad has grown his business to over 50 attorneys and 170 staff. We dive into how data-driven evaluations and radical candor serve as the foundation for a firm to soar sky-high. And he explains how to budget advertising spending based on your business model. Grab your notebook, you’re gonna need it. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Chad Dudley LinkedIn Dudley DeBosier Injury Lawyers Website CJ Advertising Website Dudley DeBosier Injury Lawyers Instagram CJ Advertising Instagram What’s in This Episode: Who is Chad Dudley? How to identify the cases with the most potential. What evey firm needs to understand about leveraging existing talent. The right way to think about ad spend. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good </
Thu, June 01, 2023
180. Gina Zapanta, Z.A. Lawyers – Unapologetic Success: Brand Position Mini Masterclass
Play to your strengths. Get out of your way. Go beyond the fear of failure. The reward? Achieving success on your own terms. That's just what Gina Zapanta (@ ginazapanta_ ) , Co-Founder of Z.A. Lawyers (@ zalawyers ) did. Today, she offers up a masterclass on positioning your firm’s brand. She explains why it pays to be the ‘chicken person’, grassroots marketing for real impact, and how boundaries have helped her live the life of her dreams. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Gina Zapanta LinkedIn Gina Zapanta Instagram ZA Lawyers Website ZA Lawyers Instagram What’s in This Episode: Who is Gina Zapanta? Why to build a practice without billable hours. How to market with empathy to a wide range of people in a saturated market. How to be approachable on social media and create engaging posts. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Pow
Thu, May 25, 2023
179. Harlan Schillinger, Round 2 – Make More Money: Case Acquisition, Public Perception, and Practicing Better Law.
The “Grandfather of Legal Advertising”, Harlan Schillinger , broke the marketing mold back in 1978. His innovations - and insights - remain just as valuable today. The private consultant has worked with over 140 firms in 98 markets. While he only works with a handful of clients at a time, this episode gives access to insights from nearly five decades in the business. Today he reveals how to harness the power of perception in advertising, the importance of quality keywords in SEO, and the right way to leverage data in OTT ads. This is Harlan’s second appearance on PIMM. Hear his impressive career journey, the secrets to optimizing intake, and why your marketing dollars only count if they're backed by credibility. Episode 60. Harlan Schillinger, Grandfather of Legal Advertising Supercharge Your Intake Process Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Harlan Schillinger LinkedIn Harlan Schillinger Website What’s in This Episode: Who is Harlan Schillinger? What needs to be in place for a successful expansion. How practicing better law leads to larger profits. How to evolve with disruptive media and advertising. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101.
Thu, May 18, 2023
178. Patrick Salvi Sr., Salvi, Schostok, & Pritchard Trial Lawyers – $2 Billion Practice: 40 Years of Compassion and Integrity
Trial is a zero-sum game. Everything is on the line. Before you can win in a trial , you gotta win clients. Legendary Patrick Salvi Sr. , has obtained more than 310 multi-million dollar verdicts and settlements, totaling over $2 billion. How did he do it? Buy niching early on. His laser-like focus on medical malpractice and catastrophic injury cases allows him to focus on increasing the value of each case. As Managing Equity Partner, he is at the helm of one of the most successful personal injury law firms in Illinois, Salvi, Schostok, & Pritchard Trial Lawyers (@ salvilaw ). Today, Mr. Salvi shares his insights from over four decades in the business. He explains how fear is holding good lawyers from being great, how taking a case to trial increases the value for the client, and why success starts and ends with empathy. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Patrick A. Salvi Sr. LinkedIn Salvi, Schostok, & Pritchard Trial Lawyers Website Salvi, Schostok, & Pritchard Trial Lawyers Instagram What’s in This Episode: Who is Partick Salvi Sr.? How to become a preeminent malpractice lawyer. How to close a client in an incredibly competitive field. What it takes to become fearless in the courtroom. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good <a href="http
Thu, May 11, 2023
177. Luke W Russell, Community Ambassador – Hidden Value of Quality: How Great Content Builds Trust, Authority, and Community
Forget boring content. It won’t capture attention. Fresh takes on personal injury and mass tort campaigns, when done right, can create community through education. Quality content may take time, but it builds authority and trust with potential clients - and Google. Few do it better than Luke W Russell ( @lukewrussell ). Digital media powerhouse turned Community Ambassador, Luke goes beyond the facts. Their superpower is human connection, a skill used to transform boring legal content into human-centered masterpieces. Today they give us an inside look at how researched-backed content can grab attention and how to reframe tired narratives. And they explore how an international relationship with self translates to a more peaceful life, deeper relationships, and better business. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Luke Russell LinkedIn The SEO Police Website Russell Media Facebook Luke Russell Instagram Lawful Good Podcast What’s in This Episode: Who is Luke W Russell? How self-love can enhance your practice. How quality legal marketing content builds authority and trust while uplifting communities. Why original, research-backed content can beat AI-generated content. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, J
Thu, May 04, 2023
176. Dan Ambrose, Trial Lawyers University – Win at Trial: Confidence, Presentation, and Connection
When a jury is connected to an attorney, they will find the facts to support the case. Connection requires more than evidence and preparation. It takes nurtured and measured interactions to win the attention and, eventually, the connection of a jury. Learning these trial skills takes practice. And Dan Ambrose , founder of Trial Lawyers University ( @triallawyersuniversity ), is here to help. Dan spent 18 years as a criminal defense lawyer, has worked directly with many of the top-performing trial attorneys in the country, and sees mentorship as the path to a more just world. He offers practical ways to become a better trial attorney. Learn how eye contact and speech patterns can help win at trial and maximize the verdict. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Dan Ambrose LinkedIn Trial Lawyers University Website Trial Lawyers University Instagram Trojan Horse Method Website What’s in This Episode: Who is Dan Ambrose? What are the micro skills of connection and how do they help earn juror’s trust? How can an attorney ramp up eye contact and use it as a tool for direction? What speech patterns maintain the attention of the jury and lessen attention fatigue? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Go
Thu, April 27, 2023
175. James Grant, Georgia Trial Attorneys — Litigation Partners: Maximize Revenue, Recover Freedom
Litigation cases take up considerable resources. What if you could remove the overhead, relieve the stress, and provide quality representation for your clients? Georgia Trial Attorneys offers a solution. Co-Founder James Grant ( @accidentattorneyjg ) provides an elite team of trial attorneys and support staff to give solo practitioners and national brands back their physical and financial freedom. Hear how he helps firms make more money faster and with less stress by operating as their outsource litigation department. Today James explains how to eliminate conflict and gain trust and how he uses cutting-edge AI integration to boost revenue. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website James Grant LinkedIn James Grant Instagram James Grant TikTok Georgia Trial Attorneys at Kirchen & Grant Website What’s in This Episode: Who is James Grant? How a duo with no business plan or clients became one of the fastest-growing firms in the nation. The advantages of a pod-structured firm. How forecasting informs proper hiring timelines. How to successfully market attorney services to other law firms. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84.
Thu, April 20, 2023
174. William Franchi, Franchi Injury Law — Spark Social Media Engagement: Get Comfortable with Controversy
Social media packs a punch. This marketing powerhouse is not only a brand amplifier. It helps potential consumers know, like, and trust attorneys - and the law firms they run. Great accounts do more than provide value. They capture attention, stop the doom scroll, and spark engagement. William Franchi ( @thelawfathertampa ) has engaged thousands of users by leaning into controversy. Posts exploring scenarios like “Should you sue your girlfriend after a car crash?” has accelerated the number of followers that weigh in on topic after topic. And they come back often. Today, the Managing Partner of Franchi Injury Law , explains why he left traditional marketing channels behind and how he’s making social work for him. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website William Franchi LinkedIn William Franchi Instagram William Franchi TikToc Franchi Injury Law Website The Law Father Podcast What’s in This Episode: Who is Wiliam Franchi? Why fractured attention can dilute marketing spend. How to capture users' attention mid-scroll. How William grew to thousands of followers without buying a single one. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good <a href="ht
Thu, April 13, 2023
173. Kat Taylor, Rankings — Link Building Masterclass: Earn Quality Links to Dominate Google
Quality links are essential to boost a firm’s standing on Google. The more quality links, the better. But what sets a good link apart from a bad one? How are they acquired? Today, Kat Taylor , Senior Link Building Manager at Rankings reveals best practices for firms of every size to build up an arsenal of quality links that can rocket any firm to the top of Google’s rankings. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Kat Taylor LinkedIn What’s in This Episode: Who is Kat Taylor? How do you get good links and avoid bad ones? What is the future of link-building strategy? How can firms make sure their SEO vendor is building the right links? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche <a hr
Thu, April 06, 2023
172. Ed Bernstein, Edward M Bernstein and Associates — Win the Long Game: High Visibility and Consistency
In the ’80s, Nevada was the wild west of legal advertising. The space was wide open and only the most courageous took advantage. A pioneer in TV advertising, the legendary Ed Bernstein ( @ed.bernstein ), President of Edward M Bernstein and Associates ( @edwardmbernstein ), joins us today with insights about the importance of branding over time. On the air for over 30 years, he shares some incredible stories. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Ed Bernstein Linkedin Ed Bernstein Instagram Edward M Bernstein and Associates Website Edward M Bernstein and Associates Instagram What’s in This Episode: Who is Ed Bernstein? Why niching can protect your firm in a saturated market What repetition and impressions mean for gaining clients. Why starting with the end in mind is healthy for every practice. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation <
Thu, March 30, 2023
171. Chris Earley, Earley Law Group - Owing it: Take Back Your Time, Your Day, and Your Business
Chris Earley came out the gate swinging. Immediately after law school, he founded Earley Law Group ( @earleylawgroup ). Under his guidance, the firm has grown into a thriving business with raving fans. His lessons were hard-earned over nearly two decades of practice. Today, he shares a few of those lessons with us. He explains how proper time management can lead to profitability, why the right CRM can make owners more impactful, and why haters need hugs, too. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Chris Earley LinkedIn Earley Law Group Website Earley Law Group Instagram What’s in This Episode: Who is Chris Ealey? How to create raving fans that drive firm growth. Why mental health makes for better firm owners. How to let go of low-value tasks and structure a more profitable day. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insig
Thu, March 23, 2023
170. Greg Ward, Ward Law Group - Tactical Growth: Market Saturation and Milestone Hires
Ward Law Group ( @thewardlawgrouppl ) is one of the biggest personal injury firms in South Florida. Founder Greg Ward and his team tackle an incredible 400 cases per month. They are hiring left and right to keep up with the influx of clients. So what does it take to run a firm with over 100 employees? Greg breaks it all down. He explains what milestones require specific hires and how to identify breaking points. He also offers a tactical look at dominating local markets and why it pays to keep your war chest stocked. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Greg Ward LinkedIn Ward Law Group Website Ward Law Group Instagram What’s in This Episode: Who is Greg Ward? How Greg and wife Jany grew the firm from two to over 100. Why saturation is key to brand building. How a healthy war chest can prevent emotion-driven decisions. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Is
Thu, March 16, 2023
169. Jared Vishney, Arctrieval - 30-Day Record Retrieval: Increase Velocity with Technology
Nearly every personal injury firm has experienced this bottleneck: medical record retrieval. When evaluating the time it takes to settle, think in absolutes. Not averages. The throughput of a case is only as fast as the slowest retrieval. Every hangup has the potential to harm cash flow. Forget using HIPPA authorizations. Jered Vishney , CEO and Founder of Archtrival , has the solution to close more cases in less time. Imagine getting records in under 30 days. Archtrieval is a software service that uses Individual Right of Access requests to automate the record retrieval process. In today's episode, he breaks down how to get medical records in-house quickly, increase the throughput of cases, and reduce time wasted chasing down medical providers. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Jared Vishney Instagram Archrival Website What’s in This Episode: Who is Jared Vishney? Individual Right of Access requests can increase velocity and improve cash flow. Why identifying the number of cases and demand letters held up by missing medical records can indicate the health of a firm. What Key Performance Indicators, or KPIs, actually measure workflow and capacity? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry <a href="http
Thu, March 09, 2023
168. Mike Morse, Fireproof Performance — Maximizing Profitability: Managing Case Flow and Team Capacity
Mike Morse and John Nachazel not only built the largest personal injury firm in Michigan but grew the annual revenue at Mike Morse Law Firm ( @855mikewins ) from $17 to $160 million. They wrote the book Fireproof as a step-by-step guide for others to follow their lead. On the surface, the growth equation seems simple enough. Begin with marketing. Add cases. Increase revenue. But as the caseload increases, so should the number of staff. Knowing when to hire can be challenging - even the most successful firms stumble on capacity issues. Using Fireproof as the groundwork, Mike built Fireproof Performance to help firms understand their numbers and grow exponentially. On today's show, Mike explains how to manage the flow of cases for purposeful growth. And how to turn a trickle of leads into rain. Mike is such a wealth of information that this is our second conversation with him. Click out his last episode here: 59. Mike Morse, Mike Morse Law Firm: Smart Risks, Smart Choices and Becoming Fireproof Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Mike Morse LinkedIn Mike Morse Law Firm Website Mike Morse Law Firm Instagram Fireproof Book Fireproof Performance Website Fireproof Performance Instagram 59. Mike Morse, Mike Morse Law Firm: Smart Risks, Smart Choices and Becoming Fireproof What’s in This Episode Who is Mike Morse? Why every employee should increase profit or convenience. How understand the capacity of your teams. How to increase the number of clients your firm brings in. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum,
Thu, March 02, 2023
167. Gary Sarner, ROI360+ — Radio and Repetition: How to Boost Brand Recognition
In marketing, attention is everything. Traditional radio meets clients in the car, is captivating, and has an incredibly low CPM. This means more attention for less money. King of the dial, Gary Sarner ( @garysarner ), joins us for a second round. He is a force in media buying. He and his team at ROI360+ ( @roi360plus ) create untouchable assets that dominate entire markets. Today, he explains how radio increases brand recognition and spins the digital marketing flywheel. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Gary Sarner on Instagram Gary Sarner on LinkedIn ROI360+ Website ROI360+ Instagram 86. Gary Sarner, ROI360+ Radio Killed the Video Star What’s in This Episode: Who is Gary Sarner? How radio can get your marketing a better ROI. How the right team can get you more exposure while spending less. Why radio ads are the perfect marketing channel for personal injury firms. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
Tue, February 28, 2023
166. Jacqueline Bretell, Bighorn Law — Strong Leadership and Grassroots Marketing: Why Relationships Matter
In 2022 CEO Jacqueline Bretell ( @jrb.esq ) led Nevada-based Bighorn Law ( @bighorn_law ) to new highs. The firm resolved over 400 cases and recovered over $50 Million. The first-time CEO assumed her role in 2020, ready to take charge. But less than a week after she started, the courts and state closed with no sign of reopening. She guided the firm through an incredibly challenging year in complete survival mode. By 2021, the firm was stable. She focused on system integration and growth through grassroots marketing. An avid motorcycle rider, she targets people like her: female riders. And sets aside funds for each attorney to invest in the communities they already belong to. She explains her take on building a thriving culture and why delegation is a game changer. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Bighorn Law Instagram Bighorn Law Website Jacqueline Bretell Instagram Jacqueline Bretell TikToc Jacqueline Bretell LinkedIn What’s in This Episode: Who is Jacqueline Bretell? How did she build a thriving firm through the pandemic? How does Bighorn Law implement grassroots marketing to create authentic community? How do you make a robust culture at your firm? Why should firm owners delegate? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy <a href="https://rankings.io/pimm/mike-papantonio-interview/
Thu, February 23, 2023
165. Grace Montealegre, Persist Communications — Integrate the Vision: Culture and Technology
Grace Montealegre , CEO of Persist Communications ( @persistcommunications ), is an integrator through and through. When legendary attorney and serial entrepreneur Ed Lake has a vision, she makes it a reality. She shares with us today how to hire the right people for your culture and the tools she uses to get it done. Grace explains the fastest way to break into mass torts. And she digs into how Persist Communications automates lead generation through an integrated email, call, and text drip sequence. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Grace Montealegre LinkedIn Persist Communication Website Persist Communication Instagram Ed Lake, The Lake Law Firm What’s in This Episode: Who is Grace Montealegre? How do the operations of a mass tort firm differ from a traditional personal injury practice? How to know if a potential hire will be a good culture fit? How can Persist Communications level up any outbound campaign? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power
Tue, February 21, 2023
164. Jefferson Fisher, Fisher Firm — Staggering Growth: Ambition Guided by Values
Jefferson Fisher (@ jefferson_fisher ) opened Fisher Firm ( @fisherfirm ) just under a year ago. By showing up exactly as himself, he has created a strong client base so big that he had to expand. Today he runs a business of 16 employees and eight attorneys. Including his father. Every decision Jefferson makes is guided by his quest to become "the most authentic law firm in Texas". He explains how core values shape everything from branding to hiring. How to appear more human, and really connect with potential clients both on and off line. And why every firm, regardless of size, needs to operate like a business. Hear how he gets it done. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Fisher Firm Instagram Jefferson Fisher Website Jefferson Fisher LinkedIn Jefferson Fisher TikToc Jefferson Fisher Instagram What’s in This Episode: Who is Jefferson Fisher? How he grew to eight attorneys and 16 employees in under a year. How Jeffersons TikToc base of 300K+ followers drive lead generation. How did core values set him up for success? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a
Thu, February 16, 2023
163. Samantha Sparks, Sparks Law — Zero Cost Marketing: TikTok for Personal Injury Firms
Samantha ( @samanthasparksstl ) and sister-in-law Paige Sparks, founders of Sparks Law , are stacking up the clients. And they do it all spending close to nothing on marketing. How? Social media. But they won't partner with just anyone. Acutely aware that their personal brands are synonymous with their business, they curate an authentic experience on TikTok. The result is high engagement and a whole lot of trust. Samantha reveals how she gets the most out of each piece of content and how smaller cases can lead to a lifetime of value. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Samantha Sparks TikTok Sparks Law Website What’s in This Episode Who is Samantha Sparks? How can you repurpose content for more views? Why are break-even cases important for a firm? Replicate Samantha's getting incredible engagement. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok <a href="https://rankings.io/pimm/joe-fried-intervie
Tue, February 14, 2023
162. Matthew Dolman, Dolman Law Group — SEO Updates: What Every Firm Owner Needs to Know
Matthew Dolman ( @dolmanlawgroup_ ) dominates SEO. His firm, The Dolman Law Group is one of the most trafficked law firm sites in the US. If you want to dominate your region in SEO - this episode is for you. We cover all the latest Google updates. Why you should care. And what to do about them. In this episode, we cover Russian code leaks, Chat GPT, and the REAL threat to Google's future. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Matthew Dolman LinkedIn Dolman Law Group Instagram Dolman Law Group Website 25. Matthew Dolman, Dolman Law Group – Legal SEO Strategies to Take Your Firm to the Next Level! Yandex What’s in This Episode Who is Matthew Dolman? What are the SEO basics that every form owner needs to know? What can we learn from Russia's Google leak? What Google update does every firm owner need to understand? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a
Thu, February 09, 2023
161. John Berry, Berry Law Firm — Warrior Ethos: Know Who You Serve, Market Accordingly
Berry Law Firm (@ theveteranlawyer ) is one of the fastest-growing law firms in the Midwest and hit the Inc. 5000 six years in a row. John Berry ( @the_veteran_lawyer ) leads his military law team of nearly 30 attorneys across all 50 states to fight for his clients. A veteran himself, he is an unapologetic defender of our constitution and an advocate for veterans. Part of his success is understanding his avatar, aka his ideal client, - and catering to that specific person. We break down how to identify your ideal client and bring them in. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website John S. Berry Jr. LinkedIn John Berry Instagram Berry Law Website What’s in This Episode: Who is John Berry? Avatars: what they are, how you make it, and why you need it. How does the Warrior Ethos shape his firm? Why reviews keep everyone of his 110+ staff accountable. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend </
Thu, February 02, 2023
160. Paige Sparks, Sparks Law — Mini-Masterclass: Organic Growth on TikTok
Paige Sparks ( @_paigesparks) has found wild success as an employment lawyer by speaking directly to her ideal clients on social media. Owner of Sparks Law, she opened the firm with sister-in-law Samantha Sparks in 2022 and have found their own way. Taking what works and leaving the rest. Instead of following a traditional client journey, they go direct to consumer by investing time into TikTok over traditional digital presence like website development. Her following has reached over 4 Million likes and resulted in a nationwide client base. Today Paige offers a mini masterclass on organic social media that you don't want to miss. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Paige Sparks LinkedIn Paige Sparks TikTok Sparks Law Website What’s in This Episode: Who is Paige Sparks? How to crack the code on organic social growth. How to promote yourself locally when your reach is national. How to build referrals from a strong social presence. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a M
Thu, January 26, 2023
159. Ashley Rawlins, Rawlins Law - Take Control with Value Driven Marketing
Ashley "Car Crash Ash" Rawlins ( @rawlinslawapc ) is a tireless fighter with huge ambition. She takes on cases that others won't and is on a mission to make her firm, Rawlins Law , a household name. Competition in the personal injury space remains fierce as ever. To climb to the top she developed a value driven, authentic brand from the jump. She continues to refine her message and offers a concierge level of service, giving her cellphone number out to every client. Listen to the end for a special Easter egg from Ashley. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Ashley Rawlins Linkedin Ashley Rawlins Instagram Rawlins Law Website What’s in This Episode: Who is Ashley Rawlins? What does it take to make a law firm a household name? How marketing changes as a firm grows. Understanding your ideal client and marketing to them directly. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly
Thu, January 19, 2023
158. Stephanie Forbes, Forbes Consult — The Case Whisperer: Paralegals, Case Managers, and Maximizing Case Value
Stephanie Forbes ( @forbesconsult ) is a rainmaker. She has learned from the best in the business and spent the last 18 years refining processes that bank hundreds of thousands of fees a month. Her consulting firm, Forbes Consult , trains paralegals and case managers on how to maximize case value. With the Forbes Method, firms can gain up to half a million dollars each quarter - per case manager. From client communication to fee-increasing actionable steps, this is an episode not to miss. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Stephanie Forbes on Instagram Stephanie Forbes on LinkedIn Forbes Consult David Ball on Damages: A Plaintiff's Attorney's Guide to Personal Injury and Wrongful Death Cases What’s in This Episode: Who is Stephanie Forbes? How can paralegals leverage medical knowledge to improve case value? How can teams rethink communication during intake to better understand the client? How can case managers and paralegals be incentives to increase performance? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101.
Thu, January 12, 2023
157. Bibi Fell, Fell Law — Practice Made Perfect: Niching Down and Leveling Up in Trial
Bibi Fell 's ( @bibifell ) passion for justice is matched only by her compassion and humble ambition. The Founder of Fell Law ( @felllaw ), Founding Partner at Athea Trial Lawyers ( @athea_lawyers ), adjunct professor, accomplished trial attorney, and mother, is a true trailblazer. She delves into her unique perspective on the practice - and business - of law. She explains why general practice is costing your firm money and how to hone in on the perfect niche. She shares how she maximizes the value of a case and sniffs out prejudice on the jury. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Bibi Fell LinkedIn Bibi Fell Instagram Fell Law Instagram Fell Law Website Athea Trial Lawyers Instagram Athea Trial Lawyers Website Hear Bibi Fell on LawHer Episode 28 with Sonya Palmer What’s in This Episode: Who is Bibi Fell? Why are general law practices a fear response? How can identifying passions help hone in on a winning niche? What are the mechanics of routinely securing eight and nine-figure verdicts? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy
Thu, January 05, 2023
156. Muhammad Ramadan, Attorneys of Chicago — Relationship Equity: How Zero Cost Guerilla Marketing Can Earn Millions
Muhammad "Moe" Ramadan ( @moethelawyer ) opened his law practice while still in L3. And he has done things his own way ever since. A natural rainmaker, Moe relies on guerrilla marketing and referrals to do the heavy marketing lifting at his firm Attorneys of Chicago . While Moe no longer walks around the courthouse to drum up business, he still leans heavily into the community. Showing up to events like grand openings with swag helps keep your firm top of mind. When you volunteer, it fosters trust in your community. They know you will be there for them in - good times and bad. And it doesn't have to cost you a dime. Moe shows us how. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Mohammad Ramadan LinkedIn Mohammad Ramadan Instagram Attorneys of Chicago What’s in This Episode: Who is Muhammad Ramadan? How did a law student create a successful practice without a network or outside help? What is the five-second rule and how did it win Mo more cases? Ho can relationship equity compound to grow a practice? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation <a href="http
Thu, December 29, 2022
155. Brian Matlin, Matlin Injury Law — $4.5 Million in Year One: Lessons on Systems, Culture, and Relationships
Brian Matlin ( @brianthecarcrashguy ) was thrown into the fire right out of law school. Asked to start up a satellite office with no previous experience, he brought in $4.5 million in year one. The 28-year-old reveals his steps to success at Matlin Injury Law ( @matlininjurylaw ). He explains how to nurture relationships with staff, clients, and referral partners. And how to get more Google reviews. When considering marketing strategy, don't dabble. He shares the marketing practices that help his firm thrive. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Brian Matlin LinkedIn Brian Matlin Instagram Brian Matlin TicTok Matlin Injury Law What’s in This Episode: Who is Brian Matlin? How did Brian grow such a successful business right out of law school? How does he navigate the growing pains and maintain culture? Why did he decide on a remote firm? How does he think about and execute the flywheel of marketing for his firm? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Dis
Thu, December 22, 2022
154. Darren Wurz, Wurz Financial Services — Investing for Attorneys: Reaching Financial Independence
Becoming a millionaire may be easier than you think. Darren Wurz , MSFP, CFP®, explains how to plan for succession from the beginning and structure your investments, and leverage debt to reach financial independence. Sound financial planning can look different to every firm owner. Darren and his family at Wurz Financial Services (@ wurzfinancialservice ) help chart the path. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Darren Wurz LinkedIn Darren Wurz Twitter The Lawyer Millionaire The Lawyer Millionaire Book Wurz Financial Services What’s in This Episode Who is Darren Wurz? How should attorneys consider succession planning? When is debt a good thing? How should firm owners get started investing? What is the time value of money? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend <a href="https://rankings.io/pimm/taly-goody-inte
Thu, December 15, 2022
153. Jordan Ostroff, Jordan Law - Automation and Marketing: Developing a Personalized Experience
Managing partner of Jordan Law and President of LegalEase , Jordan Ostroff (@ lawyerwithalife ), takes the guesswork out of profit projections by cultivating a steady stream of clients. With 90% of his revenue coming from referrals, he shares how automation helps him create personal connections with clients and increase his bottom line. He explains how to get more reviews and how to dial in your marketing by better understanding your clients. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Jordan Ostroff Instagram Jordan Law LegalEase What’s in This Episode: Who is Jordan Ostroff? How does automation make more time for personal interaction with clients? Why did Jordan create his own legal marketing company? How can a sales process be integrated with blog posts and digital ads? How does niching increase the ROI on marketing? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation <a
Thu, December 08, 2022
152. Sean Domnick, Domnick Cunningham & Whalenn — Global Success: How to Build a Thriving Remote Firm
Civil trial lawyer Sean C. Domnick (@ dcw_law ), a shareholder of Domnick Cunningham & Whalen (@ dcw_law ), has secured over eight figures for his clients. Recognized as Lawdragon 500 Leading Plaintiff Consumer Lawyers for the past two years, he currently serves as President-Elect of the American Association for Justice. Sean worked remotely before it became popular and spent a year traveling the world with his family - all while working. He shares how the client journey should inform branding, how to use technology to build the practice that fits into your life, and how the American Association for Justice is helping shape the future of personal injury law. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Sean Dominick Instagram Sean Dominick LinkedIn Sean Dominick Website American Association for Justice What’s in This Episode: Who is Sean Domnick? How was Sean able to travel with his family and work for a year? How does niching down tie into business development? How should the client journey inform the design of your website? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry <
Thu, December 01, 2022
151. Eric Gang, Veterans Disability Lawyer - Dominate Your Niche: How Serving Builds Trust and Referrals
Eric Gang ( @veteransdisabilityinfo ) , founding partner at Veteran's Disability Lawyer ( @veteransdisabilityinfo ) is a steward for those of sacrificed for our country. His approach to client care is multifaceted from financial education to physical care. By niching down to handle veterans affairs exclusively, he has come to understand the needs of his clients. As a result, he has grown his firm to eight figures, has won multiple awards, and has become the go-to guy for veterans seeking restitution in the process. His deep understanding of the client's pain points have led him to write the best-selling book Betrayal of Valor to help shed light on veterans' issues and spark positive change. Eric explains how niching down can accelerate your business and how writing a book helps make you the authority figure in your field. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Eric Gang Instagram Eric Gang Website Betrayal of Valor Book What’s in This Episode: Who is Eric Gang? How has niching down expanded Eric's practice? How can an attorney be the go-to person for one type of case? How can an attorney come to deeply understand the pain points of their clients? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing G
Thu, November 24, 2022
150. Joe Nazarian, Pathway Law Firm — Winning Instinct: How High EQ Impacts Your Bottom Line
Joe Nazarian ( @joe_nazarian ) and his firm Pathway Law Firm ( @pathwaylawfirm ) have recovered over $60 million for his clients. In the process, he has expanded to five offices across the west coast and Texas. From hiring new staff to intake and even marketing, empathy is at the core of every decision Joe makes. To secure cases, your intake team needs to have a high EQ. Joe oversees nearly every hire and never misses an opportunity to improve. He shares with us the inner workings of his intake process, building brand recognition in new markets, and how to scout a new office location. Links Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Joe Nazarian Instagram Joe Nazarian Linkedin Pathway Law Firm What’s in This Episode: Who is Joe Nazarian? As the firm grows, how has his approach to business development evolved? How does culture inform intake and why is EQ so important? What to look for when opening a new office location? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend <a href="https://rankings.io/pi
Thu, November 17, 2022
149. Greg Star, Carvertise — Branded Rideshare Vehicles: Retarget to Quality Leads
Over the past ten years, Greg Star ( @carvertise ), Founding Partner at Carvertise ( @carvertise ) has done what bus and billboard ads can not - get targeted impressions. His team makes data-informed decisions to increase ROI by meeting the audience where they already are - sporting events, restaurants, conferences, and more. Carvertise takes rideshare vehicles and wraps them in ads. These cars geotag nearby consumers with the right demographics and retarget ads directly to their cell phones. This service is a fantastic addition to any existing advertising eco system. And creative ad-ons - like swarms - can help your firm tap into unsaturated markets. Links Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Greg Star Twitter Carvertise Website What's In This Episode Who is Greg Star? How can wrapped cars help personal injury firms? What unique advantages do ride-share cars provide? How does Carvertise create a conversation with potential clients? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok <a href="https://rankings.io/
Thu, November 10, 2022
148. John Phillips, Phillips and Hunt — Fight for What Matters: Reverence in Practice and Earned Media
A steward of justice, John Phillips has changed the way that companies and governments operate. He is verified on three social media channels, secured a $495 Million Dollar verdict, won countless awards, and even beaten the president in trial. But john measures success not in accolades, but in the reverence he earns from those he loves. Once "best lawyer in America" John and his firm Phillips and Hunt have represented celebrities and athletes - but spend most of their time helping the injured get justice. Today, we discuss jury selection and how to tell a winning story. Why representing high-profile clients should not come with the requisite of kevlar vests. How earned media and traditional media have bolstered his nationwide presence. And how an empath can change the world for the better. What's In This Episode Who is John Phillips ? How to identify and eliminate prejudice during jury selection. His perspective on physical safety and why he shouldn't have to wear a kevlar suit. How he came to help rewrite legislation after the Amahad Abury case. What role has earned media played in securing such high-profile cases? Why is networking so important? How does he leverage traditional marketing in a way that is true to his personality?
Thu, November 03, 2022
147. John DeGasperis, Basch & Keegan Personal Injury Attorneys — Everything is Content: Social Media, Rainmaking, and Triumph in the Courtroom
With over 2 million likes and 70,000 followers on TikToc, social media is a critical element of rainmaking for John DeGasperis . The Partner at Basch & Keegan Personal Injury Attorneys, John also sees it as a tool to build community. He pays for his robust marketing team out of pocket to maintain creative control and solidify his personal brand. Rather than create content, his crew follows him everywhere, documenting his day-to-day. A great trial attorney, John brings each case he takes on to life - often using over 50 exhibits per trial. He shares with us his wisdom from years in the courtroom. What's In This Episode Who is John DeGasperis ? Why was hard work not enough to secure the position of partner at his firm at such a young age? Did rainmaking come naturally to John? After recovering millions of dollars for clients has the opposition gotten more challenging? What tech does he use in the courtroom to win cases? What is the most important component of winning a case? How does social media fit into John's business strategy? Why does he not bill marketing to the firm? How does he document everything for social content?
Thu, October 27, 2022
146. Joe Volta, Chandler Volta Personal Injury Lawyers - Mailbox Money: Building a Referral Network On and Off Line
Building a strong referral network is a critical component to any successful firm. But where do solo attorneys and mid-sized firms begin? Joe Volta, Partner at Chandler Volta Personal Injury Lawyers , fosters connections on social media prior to conferences to help fill out a robust network of trusted referral partners. He explains how anyone can break the ice before meeting in person and how to stay top of mind. He also gets into his social media strategy that keeps followers coming back for more. What's In This Episode? Who is Joe Volta ? How did he grow a substantial referral network from the ground up? Why does certain social content go viral? What is the appropriate way to go about DMing potential referral partners? What is 'mailbox money'? Once a connection is made, how does he maintain the relationship? What is a better way to think about gifts?
Thu, October 20, 2022
145. Chris Vander Kaay, Brain Trust Legal Group — Tap In to Grow: How Story Increases Brand Awareness
To unlock your growth potential through human connection - identify and tap into the "Why" of your story. Chris Vander Kaay is an expert in branding and creative marketing who teaches law firms how to connect. The former screenwriter, author, and professor currently serves as Creative Director for The Brain Trust Legal Group . Today, Chris shares how to make your brand memorable and the mechanics of identifying your "why". We also address the gap of disappointment in marketing and how to get past it. And how to know when your marketing strategy should invest in quality or quantity on social media. What's in This Episode Who is Chris Vander Kaay? How did Chris go from professor and screenwriter to marketer for law firms? What makes a good brand story great? How can firm owners identify their "why"? How can attorneys get the most awareness that translates to an emotional response? What is the "gap of disappointment" and how do you avoid it? When creating content, should firms go for quantity or quality? What is the Brain Trust Legal Group digital community?
Thu, October 13, 2022
144. Neama Rahmani, West Coast Trial Lawyers - Omnichannel Marketing: Vision, Execution, and Growth
West Coast Trial Lawyers leverages three distinct in-house marketing teams - paid, SEO, and social - to accelerate growth. They have grown to 15 offices, 20 attorneys, and over 100 staff. President at West Coast Trial Lawyers, Neama Rahmani has an impressive track record. He's handled thousands of cases resulting in seven and eight-figure settlements and judgments and has helped his clients win more than 1 billion dollars. We sat down for a second interview to dive into how each team plugs into the vision and goals of the business, how the firm has evolved, the importance of intake, and why hiring non-revenue-generating positions will accelerate your growth. What's In This Episode Who is Neama Rahmani ? How does social media fit into the overall business goals? Is it possible to grow a following without doing the trends? Is it better to spend on ads or go organic on social media? How do his three marketing teams work together? How do non-revenue generating employees accelerate growth? How will the future of Google ads shape your firm?
Thu, October 06, 2022
143. William Umansky, Umansky Law Firm - Purpose over Passion: Tap into Vision and Values
After thirty years of practice, William "The Lawman" Umansky is well on his way to an eight-figure firm. From second chances for clients to financial stability for employees, William's "why" is crystal clear - help others. William, owner of the Florida-based Umansky Law Firm , is also host of The Lawman's Lounge podcast. Today, he digs into the power of accountability, why purpose will outlast passion, and why the people make the practice. What's in This Episode Who is William Umansky ? Why is William the Second Chance Lawyer? How does he help clients transition from being victims of circumstance to masters of their own destinies? As the legal industry changes, how has the blueprint of his business evolved? How can a team be shown that they are valued and needed? As his "Why" evolves, how has his financial motivation shifted?
Thu, September 29, 2022
142. Wendy Lieber, ContentBacon — Content Optimization: Accelerate the Sales Cycle and Land More Clients
Content that converts needs to do four things: solve existing pain points, be understandable, tell a story, and humanize the brand. Wendy Lieber , co-founder of ContentBacon offers a content subscription service to make your copy sizzle! Today she shares how to get the most from your inbound content to generate quality leads and fill your pipeline. What's In This Episode Who is Wendy Lieber? What are the advantages of hiring dedicated copywriters? What types of content should be used at what stage of the client journey? How can inbound marketing help empower the client to take action? What should Personal Injury firms be doing to get the most out of their content? How to come up with topics for your website blog?
Thu, September 22, 2022
141. Steve Fretzin, Be That Attorney — Business Development: How Soft Skills Double Revenue
Relationships drive business. But how do you identify the connections that will generate more business for your firm? Enter Steve Fretzin . He works with start-up solos to attorneys at large firms - originating over $6 million in billables a year. He is also the host of the Be That Lawyer podcast and a four-time author. Business development - or connecting one-to-one - is based on soft skills that might not come to every attorney naturally. But that's okay. Steve is here to help give you insight and practical tools to help your business grow. He covers best practices for business development and how to stay accountable to your own priorities. What's in This Episode? Who is Steve Fretzin? How to define business development for law firms. What are the most important actions when developing a book of business? How to make decisions based on priorities and not the inbox? What is the best thing solo attorneys can do for business development? What secret power do introverts have? What soft skills are needed to make the sale?
Thu, September 15, 2022
140. Nicole Barnett, Case Barnett Law — The Holistic Lawyer: Client Care and Social Media for Any Business Model
When thinking of COOs for 8-figure firms - a former artist and elementary teacher is not the first thought. But Nicole Barnett is just that. She took the systems she learned in the classroom and the values honed while pursuing her interests in travel and art to build Case Barnett Law from the ground up. A firm believer in "pursuing that which is you" - her and husband, Case's values infuse every aspect of the business from client care to marketing. Today we cover how fear hinders growth and her recently launched 'done for you' content membership - Law Prophet. We also discuss how a firm's business model should inform social media strategy. What's In This Episode? Who is Nicole Barnett? How did a fine art major become the COO of an 8-figure firm? What key milestones led to the growth of the firm? How did the husband and wife duo fund the cases through trial in the early days? What is Holistic Lawyering? How can Law Prophet train assistants to tackle social content for lawyers? What is the most important measure of social media metrics?
Thu, September 08, 2022
139. Joe McCarthy, JEM Social — Instagram Mini-Masterclass: Growth, Credibility, and Conversions
A top Instagram specialist who learned most of what he knows on his family farm, Joe McCarthy has grown his Instagram to over 300,000 followers. His agency, JEM Social , has helped hundreds of others do the same. Getting to the top of the feed takes more than posting consistently and having a color theme. Instagram has grown into a robust marketing tool that requires A game plan. Today we cover the step-by-step actions to take for explosive growth, how to build impressions and credibility, and how to use the DM method to get the best ROI. What's in This Episode Who is Joe McCarthy? Why is social media the new business card? What is the landscape of paid versus organic growth? Should you buy followers to kickstart the growth of an account? What is the right way to increase your following? How to get engagement if you don't have a follower base? Is the blue badge verification worth the effort?
Thu, September 01, 2022
138. Kyle Newman, James Newman, PC — How to Win More Cases: Technology in the Courtroom
Less than 5% of personal injury cases go to trial. And 90% of the cases that do go to trial end up losing. Kyle Newman has been to trial over 75 times - with a near-perfect track record. How? Establishing credibility, being authentic, and using tech to illustrate the case. Today Kyle, Senior Associate at James Newman Law , offers practical advice on how to meet your jury where they are. Drop the legalese - especially if your jury comes from predominantly working-class backgrounds with mostly high school educations. Know your case backward and forward. Sleep with the documents and keep them organized. Ditch the cardboard cutouts and get familiar with cutting-edge tech. And above all - be yourself. What's In This Episode Who is Kyle Newman? As more cases are won, is the opposition harder? Why do young attorneys have an advantage over seasoned veterans in the court? What is the cutting-edge tech Kyle uses to win cases? How does Kyle draw inspiration for creative trial practices in daily life? How can an attorney organically grow social media to over 20,000 followers?
Thu, August 25, 2022
137. Benny Gold, Lawyer Stories — Getting Personal: How Podcasts Humanize Attorneys
On a mission to build a positive community between attorneys, the Founder of Lawyer Stories , Benny Gold , has captured what it truly means to be a lawyer. Since 2017, he has spoken to thousands, diving into their inspiration, motivation, personal challenges, and their views on the law and life. He is all about networking and creating meaningful, professional relationships through his podcast. Benny discusses organic growth on social media, why a humanizing story is necessary for any personal brand, and the foundations of starting your own podcast. What's in This Episode? Who is Benny Gold? How does the Lawyer Stories podcast humanize attorneys beyond their credentials? How did Benny grow to 20,000 followers on Instagram organically? What content mix on Instagram is best for boosting engagement and increasing followers? Where does the journey begin for any attorney who wants a podcast?
Thu, August 18, 2022
136. Ilya Frangos, Galine, Frye, Fitting & Frangos - Systems and Checklists: Level Up The Client Journey
With over 75 years of combined experience in personal injury settlements, arbitrations awards, and trial verdicts the California-based Galine, Frye, Fitting & Frangos has customer success down to a science. Partner Ilya Frangos has successfully tried cases to verdict and obtained multiple six and seven-figure settlements. But for Ilya - it's not about the money. He knows that what his clients really want is to feel a little more whole again. It is his commitment to the well-being of his clients that guides his decisions. Today we discuss his time as a JAG officer and what the military taught him about running a firm, establishing trust with clients and employees, and how to replicate an excellent client journey. We also discuss getting ahead by giving back. Whats in This Episode? Who is Ilya Frangos? What did he learn as a JAG officer for 5 years in the California state military reserve? How can firm owners best establish trust with their employees? Why is it important to keep in touch with clients even when there is nothing to report? How can checklists help replicate a successful client journey? How can firms better integrate with the communities they serve? What values drive the firm?
Thu, August 11, 2022
135. Stacey Brown Randall, Stacey Brown Randall — Authentic Referrals: Accelerate Your Firm
Cases with the lowest cost-per-acquisition come from referrals. But how can a firm get referrals consistently, without manipulating or asking? Stacey Brown Randall has cracked the code - securing over one hundred new clients in her first year - from referrals alone. She has replicated her system for countless businesses AND wrote the book on it - Generating Business Referrals Without Asking. Today we get into building trusted networks, the importance of managing expectations, and what most people get wrong about referrals. What's in This Episode? Who is Stacey Brown Randall? Where are people going wrong in the traditional model of getting referrals? Do paid referrals lack integrity? How can you build a network of referral partners that clients trust? When referring other attorneys, is it better to select one option, or provide multiple? How can attorneys become better referral partners?
Thu, August 04, 2022
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
Kentucky-based Isaacs & Isaacs has been expertly steered by the legendary Darryl "The Hammer" Isaacs for nearly thirty years. The firm has secured over $2 Billion in compensation and boast over 400 years of combined legal experience. You may recognize him from the iconic Hammer commercials, Superbowl ads, radio spots and now - TikToks. Today, we tap into the mind of this marketing genius who reminds us to step out of our comfort zones and give the audience what they want. We discuss the perseverance necessary to play the long game, adjusting your targets and maintaining forward momentum. For $300 off of your ticket to the Brain Trust Legal Marketing Summit, visit https://legalmastermindsummit.com/ and enter BRAINTRUST at checkout. What's In This Episode? Who is Darryl Isaacs? After 30 years and $2 Billion in recoveries - how has his definition of success shifted? What is the origin story of "The Hammer"? How has the blend of traditional and digital marketing changed for his firm with success and with time? How does he set goals and optimize for a content life? With so much brand recognition, why has he opted to choose a different domain name?
Thu, July 28, 2022
133. Jennifer Gore-Cuthbert, Atlanta Personal Injury Law Group — Hyper-growth: Brand Building and Digital Assets
Jennifer Gore-Cuthbert knows better than most how to scale a firm from scratch. Her firm, Atlanta Personal Injury Law Group , has been dubbed one of the fastest growing in America, for three years running. But operating four brick-and-mortar offices is just the beginning - this Super Lawyers Rising Star is also a business coach for female entrepreneurs. Today, we discuss how a personal brand will differentiate you and your firm, building digital assets that convert, and what makes a great referral partner. Jennifer will be speaking LIVE at PIMCon - the inaugural PIM Conference. September 15th - 17th | Scottsdale, AZ More information and tickets here ! What's In This Episode? Who is Jennifer Gore-Cuthbert? How can a mindset coach lift the ceilings of limiting belief? How does branding increase the ROI of marketing? What long-term advantages does SEO have over PPC? How does she maintain a cadence of 2 TikTok Videos per day? What should you be doing instead of legal videos on social media? How can firms build a VIP list of referral partners?
Thu, July 21, 2022
132. Paul Faust, RingBoost — Vanity Phone Numbers: Brand Consistency and Client Recognition
While the competition clamors for attention, a custom phone number leads clients directly to you. A phone number remembered days or decades later is well worth the investment. Today we catch up with vanity phone number guru and marketing expert Paul Faust . President at RingBoost , Paul offers practical advice on brand consistency across all client-facing assets. And we dive deep into building a fulfilling existence by beefing up your life resume. What's In This Episode? Who is Paul Faust? Why does every firm need a vanity number? Local area codes or 800 numbers - which is better? How long can the vanity number be? Why is a last name not always the best option for a vanity number? What practical brand applications come with purchasing a vanity number? How can Build Your Life Resume help create a more fulfilling existence?
Thu, July 14, 2022
131. Michael Mogill, Building a Brand: Event Marketing from the Expert
Today, we dig into creating transformative experiences through event marketing, why operations are the foundation of any successful business, and how to hack human behavior with Michael Mogill . The founder of Crisp doesn't do things halfway. He is on a mission to help 1,000 law firms grow their revenue by one million dollars - each. And he is just the man for the job. Crisp has gone From $500 to $40 million in under nine years. The company has evolved, adding marketing and coaching to its initial offering of branded video production. But one annual event makes them stand out - The Game Changers Summit. Join over 5,000 ambitious law firm owners, industry experts, and market leaders at the Mercedez-Benz Stadium - November 2-3. Enter RANKINGS for 25% off of your ticket . What's in this Episode Who is Michael Mogill? Why is event marketing critical to the growth of any brand? How can we overcome the universal human urge to avoid discomfort and succeed? What three human behavior hacks help create a transformative experience? How can an event defy expectations and get clients to return time and again? Why does Crisp choose to lose money on every ticket?
Thu, July 07, 2022
130. Tighe Wilhelmy, Velawcity — Law Firms of the Future: Mass Torts and Hyper-Growth
Investible law firms are on the not-too-distant horizon - growth is a guarantee. The consumer protection sector alone is expected to explode from $2 Billion to $4 Billion in the next two years. Can your firm handle the growth? On today's episode, I discuss the future of the legal industry with Tighe Wilhelmy, CEO at Velawcity . We get into building a strong foundation of systems to operate with increased velocity and diversification in mass tort cases. At Velawcity, he and his team provide case acquisition and administration services to law firms nationwide for mass tort, class action, and mass arbitration lawsuits. They have served over 250 clients and managed over 300 mass tort campaigns. What's In This Episode? Who is Tighe Wilhelmy? What systems do mass tort law firms really need? How can a firm increase the velocity of cases closed? How can a law be automated during hyper-growth to capture a larger market share? What assets should a mass tort firm be building for growth? Why are some of the best mass tort cases held close to the vest?
Thu, June 30, 2022
129. Robert Ingalls, LawPods — Podcasting for Attorneys: A Crash Course
Podcasting has the power to build communities, share your authentic voice and unlock marketing potential. Today's episode is for every attorney who has thought, "I really should start a podcast" but isn't sure how. Robert Ingalls , Chief Podcast Strategist at LawPods , shares with us his passion in hopes that it will help you improve your business and connect with your audience. We discuss how to get the most out of branded content, podcasting best practices, and how extreme ownership can really take your firm to the next level. What's in This Episode Who is Robert Ingalls? Why did he leave a career in law to start a podcasting agency? Why should every attorney consider podcasting? What common mistakes should attorneys considering a podcast avoid? How can attorneys repurpose podcasts for short-form social media? What is the best podcast format for PI attorneys and who should they be interviewing? How do you create an engaging podcast? How to get amazing audio quality without having to go to a studio? How do you navigate a less than perfect interview?
Thu, June 23, 2022
128. Mark Kull, Capitalis Planning Partners — Be Your Own Bank: How to Fund Your Vision of the Future
Over-funded whole-life insurance often gets a bad rap. But, for high earners, it is an important piece of a strong wealth creation strategy. Is your firm leaving money on the table? Today, Mark Kull , founder at Capitalis Planning Partners at Northwestern Mutual , explains the benefits of over-funded whole-life policies and "infinite banking" for litigating firms. Mark is an expert at creating security through financial planning. At age 19, he began as an intern at Northwestern Mutual. In a nationwide cohort of 1,700 - Mark ranked second. Nearly two decades later he has helped attorneys across the country and been featured in Forbes magazine, TOPS Magazine, and Business First among others. Whats in This Episode Who is Mark Kull? Who can benefit from over-funded whole-life insurance? How can a law firm become its own bank? What is the difference between standard and over-funded life insurance? What unconventional ways can a firm financially support partners and employees that benefit the firm? How d you hire the right person to put the correct policy in place?
Thu, June 16, 2022
127. Logan Quirk, Quirk Accident & Injury Attorneys — What's in a Name? Rebranding, Increased Exposure, and Brand Clarity
The founder of Quirk Accident & Injury Attorneys , Logan Quirk has opened offices across two states with plans to expand into a third. He's an expert at executing vision and pivoting when necessary - he initiated a rebrand amid the uncertainty of COVID - and has seen massive success as a result. Happy clients remain his firm's focus - no matter how large it grows. Today, we cover business development on any budget and how to leverage the resources you do have for maximum return. We also dive into seeing challenges as opportunities to refocus your vision and come out on top. What's in This Episode Who is Logan Quirk? Why is a firm name so important? What is Logan's take on replicating explosive growth? In an evolving marketing landscape, how does Logan recommend leveraging traditional and digital marketing? How can attorneys build 'boots on the ground' networks? What will fuel growth during difficult times like pandemics and economic recessions? How can a firm successfully execute a rebrand?
Thu, June 09, 2022
126. Brett Sachs, MVP Accident Attorneys - Crushing a Rebrand: Seamless Intake, Authentic Social, and Core Value Guidance
Brett Sachs , founder at MVP Accident Attorneys , has evaluated thousands of personal injury cases, and recovered millions for his clients. But to win cases - you have to have the right clients. Brett is an expert in human connection and emphasizes the importance of a successful intake system to grow a firm. Named a National Trial Lawyers Top 40 under 40, Brett wanted to build a firm larger than the founders. Guided by core values - and a touch of personality - he successfully rebranded Sachs Law to MVP Accident Attorneys. Today Mike and I caught up to discuss how to build streamlined intake systems, how to rebrand for the most impact, and how commitment to core values drives business. What's in This Episode? Who is Brett Sachs? How can firms use DBA for a stronger brand? How can firms create a successful intake program that generates more clients? Where did Brett find inspiration for the Sachs Law rebrand? How has shifting brand positioning from Sachs Law to MVP Accident Attorneys empowered the firm to be bigger than the founders? How can a firm maintain personal connections to clients at scale? How can core values guide a firm to success?
Thu, June 02, 2022
125. Drew Britcher, Britcher Leone & Sergio — Reciprocal Relationships: Community First Firms
At just 27 in 1987, Drew Britcher was given the chance to take a medical malpractice case to trial. The result: a $1.2 million dollar decision. That's just over $3 million today. Since then, the co-founder of Britcher Leone & Sergio has recovered over $250 million and tried nearly 100 cases to verdict. His success is due, in large part, to building strong referral networks and letting his values drive marketing. Today, I sat with Drew to discuss financing for law firms, emphasizing relationship building as a lead generator, and positioning brands to be client first. What's in This Episode Who is Drew Britcher? When most personal injury attorneys refer out medical malpractice cases, why has Drew made this his focus? When cases cost upwards of $100K before going to trial, what special financing is available for firms? What are the tactics that he uses to develop a thriving network of upstream referral partners? How does networking interface with marketing to get a better ROI?
Thu, May 26, 2022
124. Joey Vitale, Indie Law — Automation and Authenticity: Build A Stress-Free Law Firm
Joey Vitale , owner of Chicago-based Indie Law , built an automated law firm that has over 100 5-star Google reviews, helped thousands of clients, and has grown to over 14 staff members in just 5 years. Dedicated to strict processes and, at its core, designed to be stress-free, he has more time to focus on the future and life outside of the firm. On today's episode, we discuss building an assembly line so owners can design themselves out of the day-to-day, the merits of micro specializations, authenticity, and truly understanding your offer. What's in This Episode? Who is Joey Vitale? How can an automated law firm build an authentic brand? How did Joey become the go-to lawyer for grandmas on Etsy? Why is a practice area not a niche? In saturated markets like personal injury firms, is niching down even further a wise choice? How can personal injury lawyers set up processes of systemization? How can a business voice coach make you a better, more confident attorney? Find out more about Joey's Voice coach, Tracy Goodwin here.
Thu, May 19, 2022
123. Mike Mandell, Mandell Law — Going Viral: The Power of Social Media and Brand Building
With 106 million likes on TikTok and 7 million followers on social media, it's no surprise that Mike Mandell is the number one lawyer on social media. Though he never intended to go viral, his informative and entertaining clips make the law accessible for his community. His firm Mandell Law was born from his wild success. Today, Mike and I talk about the core concepts of creating engaging content, what to do with the negative comments and why social media is one of the most economical marketing choices a firm can make. Whats in This Episode Who is Mike Mandell? How does he approach saturated channels like pay per click? Do negative comments help with engagement? How do you mentally prepare for video shoots? How important are trends when thinking about creating social media videos?
Thu, May 12, 2022
122. Andrew Finkelstein, Finklestein and Partners — Financial Security: How to Build Longterm Wealth
Managing partner of five firms from coast to coast, Andrew Finkelstein has recovered over $250 Million for his clients. A juggernaut in the legal industry, he views each firm as a business first, relying on customer service and technology to future proof his firms. Andrew, managing partner at New York-based Finkelstein and Partners, also began his own bank. Empire State Bank opened in 2003 and as of March 2022 holds $542.5 million in total assets, a $26.8 million increase since December 2021. Though Andrew holds an Executive MBA from Pace University and is chairman of Empire State Bank, he believes anyone can be their own bank through overfunded whole life insurance. On today's episode, we get into building personal wealth, how law firm owners can help employees invest in the future, and his forthcoming book "I Hope We Never Meet" . The first time Andrew came on PIMM, we discussed acquisitions and mergers in the legal space. Check out that episode here. Whats in this episode? Who is Andrew Finkelstein? Why did he write his forthcoming book, I Hope We Never Meet? How does Andrew view income versus wealth? How should law firms be thinking about tax deferred accounts to help build wealth for owners and staff? Should law firms own their own building? How can overfunded life insurance policies build wealth? How can 529 accounts build generational wealth? How should law firm owners be thinking about exit strategy?
Thu, May 05, 2022
121. Sam Mollaei, Legal Funnel — Building Blocks: Create a Virtual, Automated and Scalable Law Firm
When it comes to scaling virtual law firms, Sam Mollaei is the go-to guy. In five years he has founded three virtual law firms, earned over 3,000 Google five-star reviews, earned over seven figures annually and grew his caseload from 23 to over 7,000. Founder of Mollaei Law, Sam shares with us his formula for success. We cover what it takes to build a law firm - or three - that are automated, run virtually, and scalable. There is so much to unpack in this episode. For more about Sam and how to replicate his results, look for his YouTube channel and forthcoming book of the same name: Virtual Law Firm Secrets . What’s in This Episode: Who is Sam Mollaei? Why are the two largest leverage points content and technology? How did Sam go from 23 to 7,000 clients in five years? What three essential elements go into setting up a scalable virtual law firm? What is a legal funnel? What tools are best suited to set them up? What goes into an amazing client experience in light of technology and automation? Why are Google reviews and the actions after a case settlement so important?
Thu, April 28, 2022
120. Anthony Johnson, Johnson Firm - Innovation and Disruption: How Tech is Driving the Legal Industry Forward
Visionary. Disruptor. Innovator. Chief Vision Officer of Stellium and founder of Johnson Law and Attorney Group , Anthony Johnson hit number one on Google places in Arkansas before ever trying a case. The self-described chaos architect was recently crowned 'techiest lawyer' by The Bar Association. On today's episode, I sat with Anthony to discuss how breaking with tradition has informed his career, opportunities for innovation in the legal space, and law firms of the future. What's in This Episode? Who is Anthony Johnson? How is the Attorney Group changing the legal industry? Where does Anthony see innovation and industry disruption? How does branding fit into data-driven response campaigns? What does the future of investing in law firms look like? How does Anthony use tech in his own firm and what is on the horizon?
Thu, April 21, 2022
119. Sarah Parisi, Whitehardt — Media Buying: Foundations and the Future
Sarah Parisi has over a decade in media buying for mass torts and personal injury firms. The Director of National Marketing and Mass Tort Strategist has worked with Nashville-based Whitehardt to increase the bottom line of the largest legal empires in the country. I caught up with Sarah to discuss the fundamentals of media buying and what it takes to reach a qualified audience. We also cover the importance of renegotiating media buys and the future of data mining for a more accurate picture of campaign ROI. What's in This Episode? Who is Sarah Parisi? What was Sarah's trajectory from Media Buyer to mass tort strategist? What discrepancies should be looked for when media buying? What are the fundamentals of media buying for personal injury firms? Why adding a celebrity to ads may be a distraction. Why does broadcast have a stronger ROI than cable? How much should a PI firm think about investing to break into TV advertising?
Thu, April 14, 2022
118. Law Firm SEO: How to Dominate Google
Comprehensive SEO tactics and tested methods are necessary to consistently bring in qualified clients. Each week we bring you insights from marketers, thought leaders, and lawyers to offer insight on explosive growth for personal injury attorneys. Today, I shine a light on the bedrock of growth for every ambitious law firm: SEO. Hear some of my favorite insights and surprising takeaways on purposeful content, onsite SEO and site architecture, creating an intuitive user experience, and building great links. We also dive into local SEO and what the future of content creation may hold. Get expert advice from marketing powerhouses like Rand Fishkin and Neil Patel. Discover data-driven methods with Maria Monroy and Gabriel Levin. And dig in to the technical side with Steven Willi and more. What's in This Episode How does building a preferred brand help your firm rank above the fold? What are the three highest value actions that will help SEO? What types of content have the biggest impact? How can you rethink indexing to optimize onsite SEO? What makes a great backlink? How does Google determine relevance when it comes to local SEO? How will content teams of the future need to be restructured? How important is site speed, really?
Thu, April 07, 2022
117. Brandon Yosha, Yosha Cook & Tisch — Innovation: The New Guard on Foundation and Future Marketing
Brandon Yosha has large shoes to fill. The son of Buddy Yosha - nationally renowned trial lawyer - he joined Yosha Cook & Tisch and quickly made headlines. Within five weeks of joining the firm he was entrusted to deliver an opening argument against Indianapolis Power and Light. The resulting verdict? $20.3 Million in damages. This former Division I athlete is carving his own path as a promising attorney. He is the youngest recipient of the prestigious Marquis Who's Who list of Top Lawyers in America and has served over 100 clients since 2019. I caught up with Brandon to understand what went into preparing for his monumental first trial. We also discuss the importance of mentors, putting the client first, and the power of blending traditional and new marketing. What's in this Episode? Who is Brandon Yosha? What did you learn from securing a $20.3 MM verdict in your first trial? How does relationship equity factor into the growth of a law firm? What traditional models of marketing have the largest ROI? How can TikTok shape the future of a law firm?
Thu, March 31, 2022
116. Liel Levy, Nanato Media — Breaking into the Bilingual Market
Bilingual law firms are an investment in the future - in the U.S., 13% of the population speaks Spanish at home. Serving this market requires a strategy that looks beyond the nuance of language and taps into cultural competency. Liel Levy is doing just that. He and his wife , Co-Founder Natalie, have managed over $15MM in ad spend to bring law firms into the bilingual market. But Liel's experience goes far beyond Atlanta-based Nanato Media . Liel, a native speaker himself, grew up working for the family business - one of the largest legal brands in the U.S. that happened to serve latino clients. On today's episode we discuss creating a firm that reflects the community it serves, hiring native speakers, and removing the friction between law firms and hispanic clients. What's in this Episode? Who is Liel Levy? Why is a bilingual strategy a legacy strategy? How can law firms set up a customer experience for Spanish speaking clients that allow them to thrive? What is the first step in building a bilingual law firm? What is the best way to communicate with Spanish speaking clients? Why is Google Translate a bad idea?
Thu, March 24, 2022
115. Susan Ziegler, SLS Consulting - SEO Foundations: A Mini Masterclass
Susan Ziegler is the catalyst behind explosive law firm growth - taking one firm from five offices to 70; she routinely doubles traffic and brings in billions of revenue for her clients as a result. Her foundation of two decades in digital marketing has earned her and her firm, SLS Consulting , the Pasadena Business Hall of Fame 13 years running. Specializing in website design, SEO, PPC, and content, Susan starts with the unique problem each firm faces and crafts a bespoke plan to get the best results. Susan and I cover how to structure comprehensive SEO and PPC campaigns, what to spend, and what goes into building a website that converts. What’s in This Episode: Who is Susan Ziegler? What elements make up a strong SEO strategy? What kind of links are best for helping a website rank? Why it takes three months to see results from a PPC campaign. Where social media comes into play for law firms. What free marketing platforms can law firms use to get started?
Thu, March 17, 2022
114. Justin Q Croxton, Propellant Media — Geofencing and Omnichannel Digital Marketing: A Mini Masterclass
CEO of Propellant Media , Justin Q Croxton is the authority on geofencing advertising and omnichannel marketing. Since 2012, the Inc. 5000 entrepreneur has helped attorneys in the greater Atlanta area grow their firms exponentially by leveraging programmatic display, paid media, social media advertising, SEO, and performance marketing. I caught up with Justin to explore creative ways personal injury firms can use hyper-specific location advertising and increase qualified impressions. From the basics of what geofencing is and how it works to the importance of retargeting, Justin shares his insights in this mini-masterclass. Listen for more. What’s in This Episode: Who is Justin Croxton? What is geofencing and how does it work? How can geofencing help eliminate waste in ad spending? How should law firms budget for geofencing? How can Over The Top advertising and geofencing work in tandem to maximize ROI?
Thu, March 10, 2022
113. Kyle Bachus, Bachus & Schanker — Building Legacy from Bootstraps: 26 years of Marketing Innovation
$900 million recovered and 10,000 clients served by 27 attorneys across four offices. How do two lawyers with a passion and $15,000 grow a firm to one of the largest advertisers in Colorado? I caught up with Kyle Bachus , founding partner of Bachus & Schanker , to find out. He and his founding partner Darren Schanker are Million Dollar Associates Forum members and Super Lawyers 10 years running. The duo has been on the cutting edge of omnichannel marketing since 1997 and offers unparalleled insight into personal injury marketing. I met with Kyle to discuss bootstrapping a law firm, the smartest ways to spend marketing budgets, how to know when the effort is effective, and the importance of a holistic representation. Listen for more. What’s in This Episode: Who is Kyle Bachus? How Kyle and his partner, Darren, bootstrapped their law firm with just $15,000 How healthy competition and the “rule of five” created initial growth How a new firm can get clients before building a brand Why hitting multiple marketing firms will increase ROI Why Kyle wrote a book to help the families of victims of wrongful death How empathy can guide ad copy and develop a stronger connection to potential clients
Thu, March 03, 2022
112. Reza Torkzadeh, TorkLaw — Serving a Nationwide Community: How Authenticity Leads to Massive Growth
Over the past decade, TorkLaw has secured $150 Million in judgments, verdicts, and settlements, opened 12 physical offices in nine states, and secured the largest verdict in California history - $26 million. Founder and senior partner, Reza Torkzadeh is guided by the core purpose of changing people's lives and uses the alignment of decisions with core values as a metric of success. Why? Because Reza believes that being your most authentic, true self, is where attorneys can really make a difference. I caught up with Reza to dig into the tough decisions that come from living your values, how success is top-down and creative ways to engage with the communities you wish to serve. Listen for more. What's in this episode: Who is Reza Torkzadeh? The core values of radical authenticity, commitment to the win, respect for each other, growth mindset, and unwavering integrity and how they shape Reza's firm Creating hiring funnels that look for reasons not to hire a candidate and why it is to your advantage Recruiting as marketing and showcasing what the firm does for the community Holding out for the gems in the rough. rushing a hire out of desperation will cost you every time All marketing works, but only when you are willing to spend what it takes to acquire a case Give back to the community authentically to connect and generate referrals for those you want to serve How writing the book on personal injury immediately makes your firm an authority
Thu, February 24, 2022
111. Joseph Wilson, Joseph Wilson Injury Lawyers — To Maximize Case Value: Tapping the Human Element
Joseph Wilson ’s accolades could fill a Rolodex. This Super Lawyer Rising Star has been recognized by National Trial Lawyers as a top 40 under 40 and has been selected as a top 30 under 30 by the Atlanta Business Chronicle. But don't let his age fool you. In the past eight years, Joseph has led counsel on over 25 jury trials and reclaimed millions for his clients. Joseph and his Atlanta-based firm, Joseph Wilson Injury Lawyers , has settled over 30 six-figure settlements. To become a preeminent trial lawyer in personal injury, you have to work harder, invest more, and know that you are the best lawyer in the courtroom. I always say that competence breeds confidence and today is a perfect example. I sat down with Joseph to tackle the ins and outs of personal injury trial preparation, positive mindset, and tapping into the human element in every case. Listen for more. What’s In This Episode Who is Joseph Wilson? The importance of over-preparation in pre-trial How to secure compelling witnesses that sound completing and strong How to tell a human story to the jury Maximize the value of the case by investing in pre-trial discovery Mindset and confidence in, and out, of the courtroom Learn from peers; let other lawyers inspire you
Thu, February 17, 2022
110. Megan Hargroder, Conversations Digital — Organic Social Media Marketing: Crafting a Brand Story that Converts
Megan Hargroder , CEO at Conversations Digital excels in creating clear story-based messaging and organic social media marketing campaigns for personal injury attorneys. Her San Diego based team has helped over one hundred ambitious lawyers scale their business in the most competitive landscapes. Clients need to know they can trust their attorney to solve their unique problem in a time of crisis. How can a law firm demonstrate trust? I caught up with Megan to find out how humanizing a law firm through empathetic communication, authority building, and a little vulnerability can connect attorneys to the communities they aim to serve. We dive deep into organic social media marketing, celebrating victories, and creating a compelling brand story. Listen for more. What’s In This Episode Who is Megan Hargroder? The importance of creating a clear and cohesive brand story How empathy, authority, and vulnerability in your brand inspire trust To stand out from the crowd, get involved with the community you wish to serve How connection points foster trust How to master organic social media marketing by leveraging your existing connections Getting the most traction from a new social media post by blending organic content and paid boosts Why your digital presence should be a reflection of your real-life law firm
Thu, February 10, 2022
109. Steven Willi, Rankings.io — The Holy Trinity of SEO
For nearly two decades Steven Willi has commanded first page Google rankings for Personal Injury Attorneys. President at Rankings.io , Steven and the Rankings team relentlessly secure top-ranked spots for keywords that convert. Personal Injury is hands down the most competitive industry. To dominate your niche, you need to know exactly what it takes to bring in major cases. Today Steven and I cover the SEO strategy needed for firms with aggressive growth targets. What’s In This Episode Who is Steven Willi? How Steven up-leveled his SEO game through self-guided learning and coaching The importance of the ‘holy trinity’ of SEO: content, links, and onsite SEO The most important factors in creating content with great Click-Through Rates How to refresh your existing content library to get rankings Best practices for onsite SEO and link building
Thu, February 03, 2022
108. Seth Price, Price Benowitz — Developing a Winning Strategy and the Future of SEO
Seth Price is at the forefront of cutting-edge digital marketing. His early experimentation and innovation grew his firm, DC-based Price Benowitz , from two attorneys into a thriving practice of 40 in under a decade. Seth spun out his in-house marketing team and founded the full-service digital marketing agency BluShark Digital . Today, Seth and his team serve attorneys in 31 states and Canada. I sat down with Seth to dig into how algorithm changes affect ROI, reclassifying digital marketing strategy as a business asset, and the major market disruptors of SEO. What’s In This Episode Who is Seth Price? Implementing innovative SEO strategy The merits of traditional vs. digital marketing How to pick content for your marketing strategy Why fixed spending no longer guarantees ROI in PPC campaigns What it means when an agency offers exclusivity
Thu, January 27, 2022
107. John Gomez, Gomez Trial Attorneys — What it Takes to Become a Preeminent Trial Attorney
John Gomez is one of the top-performing trial lawyers in the nation. Since 2005, Gomez Trial Attorneys has won multiple seven to nine-figure cases and secured over $750 Million for their clients. John uses an arsenal of tools to emotionally connect the jury with the moment of injury and loss. Today, we dig deep into what it takes for a PI lawyer to become a great trial attorney. We cover pre-trial preparation, crafting compelling stories, strong opening statements, and getting the restitution your client deserves. What’s In This Episode Who is John Gomez? Turning problems in the case into advantages early on How to select focus groups, stay on track, and not get lost in your own narrative Use the rule of three to create your opening arguments Establishing reciprocity with your judge and jury in the courtroom. Managing expert and character witnesses Turning your plaintiff into a hero Crafting a strong closing argument
Thu, January 20, 2022
106. Luis Scott, Bader Scott Injury Lawyers — Rethinking Referrals to Help You Scale
Luis Scott is a partner at Atlanta-based Bader Scott Injury Lawyers and he’s helped them grow over 700% over the past several years. Based on his success, he’s founded 8 Figure Firm , where he consults law firms and helps them scale and reach their goals. I caught up with Luis to talk about strategic hiring and what leadership looks like at scale. Plus, how rethinking your referrals can vastly reduce your cost per acquisition. Listen on for more! What’s In This Episode Who is Luis Scott? How Luis projects growth Bader Scott's organizational structure Why Luis considers himself a teacher The top mental hurdle for law firm owners How to re-conceptualize referrals Why you should take a step back from day-to-day operations
Thu, January 13, 2022
105. Jeremy Tissot, Tissot Law Firm — The Journey to Your Niche
Jeremy Tissot is the founding partner of the California-based Tissot Law Firm and an expert in litigating TBI (Traumatic Brain Injury) cases. He’s created a name for himself through his high-profile cases and his charitable work on the board of the LA Trial Lawyers’ Charities, which has donated over $5M to those in need. I sat down with Jeremy to talk about his journey across the legal industry, from defense to plaintiff, and partner at one firm to starting his own. We’ll cover how Jeremy broke into the conference circuit and developed an expertise mid-career. Listen on for more! What’s In This Episode • Who is Jeremy Tissot ? • How did Jeremy became the youngest-ever partner at his first firm? And why did he leave? • What did it take to break into the conference clique? • How did Jeremy become an expert in TBI? • Jeremy’s advice to established lawyers at conferences • Why Jeremy gives back—through charity and mentorship
Thu, January 06, 2022
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
When Taly Goody set out to form Goody Law Group , she knew she would need a creative way to find new clients. Despite being slightly skeptical, she took a leap and dedicated herself to building a TikTok presence. Not only have her posts received millions of views, but she’s also been able to use the platform to expand her network, attract new clients, and inspire others. In this episode, Taly and I discuss the crucial role social media plays in lead generation, as well as Taly’s journey to founding her own firm, and the importance of supporting the next generation of lawyers. What’s In This Episode? Who is Taly Goody ? Why is it so important that new lawyers find the right area of law to practice? What led Taly to found her own company, and has she discovered any misconceptions in doing so? Why are small and solo practices increasingly popular options for lawyers? How has Taly used TikTok to grow her brand, and what are her top tips for the platform? Why is mentorship so important to Taly, and how is she using TikTok to help a new generation of lawyers?
Thu, December 30, 2021
103. Second Take — Brian Dean on Becoming a Linkable Source
Happy Holidays Everyone! As it is the last week of 2021, I wanted to share with you one of my favorite interviews from this year, and that was with Brian Dean . When Brian was searching for SEO advice back in 2012, he found a lot of generic to-do lists, with no real direction about how to execute. Deciding that a change was needed, he created a platform to provide others with the information he wished had been available to him. Nine years later, Backlinko is providing next level SEO training and link building strategies to some of the biggest companies in the world. On top of that, Brian’s latest venture, Exploding Topics , allows marketers to add yet another string to their bow by providing insights into upcoming trending topics. In this episode, Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated. What’s In This Episode? Who is Brian Dean ? Is the importance of long form content changing? To what extent can podcast show notes and transcripts improve your blog ranking? Why is data particularly effective for generating links? How important is SEO compared to other digital marketing channels? Why should attorneys incorporate trending topics into their legal blogs?
Thu, December 23, 2021
102. Second Take — Neil Patel on a New Approach to Content and Emerging Marketing Channels
As we come to the end of the year, I want to take you back to one of my favorite episodes of 2021. The legendary Neil Patel joined us back in May, and he shared so much amazing SEO advice that I think it's definitely worth another listen! Neil Patel is the co-founder of Neil Patel Digital and Forbes has called him one of the top 10 marketers in the country. He’s helped everyone from Amazon to Zappos grow their business. In this episode, we discuss how UX design affects your SEO and how to restructure your content strategy. We also dive into alternatives to Google where Neil has found success generating organic traffic and geek out about content delivery networks. Happy Holidays! What’s In This Episode Who is Neil Patel ? Why is user experience important for SEO? How can you assess and optimize your website’s UX design? What should your content breakdown look like? Why should you update your content? How important are backlinks nowadays? What are some of the alternative channels that can supplement your SEO?
Thu, December 16, 2021
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
Shah is a fierce advocate for technological innovation. Having experienced the impact tech can have on the legal process first hand, he set out to streamline one of the most tedious jobs lawyers and paralegals face… Discovery. In this episode, Pratik talks us through what exactly it means to ‘automate discovery’, its life changing impact, and the security measures that go alongside it. We also look at how tech can revolutionize the legal industry in general, and future plans for Pratik’s company EsquireTek . What’s In This Episode? Who is Pratik Shah ? How did Pratik’s early career impact his perspective on the value of tech? What does it mean to automate the discovery process? How tech is helping solos and small firms compete in larger arenas? Why is technological innovation crucial in the legal space? What security precautions need to be taken when developing and using tech for legal work?
Thu, December 09, 2021
100. How to Get PI Clients
To celebrate the momentous milestone of our 100th episode, I want to take a moment to look back on some of the amazing guests we’ve had so far on the show. More specifically, I want to highlight some of the best advice we’ve heard in regard to marketing, and how to get more clients in the Personal Injury space. A good marketing strategy requires constant reevaluation, flexibility, and innovation, so in this episode we will be taking you through a bunch of different formats and platforms in the hope of sparking some new ideas for you. From TV and Radio, to social media, to SEO, we’ve compiled top tips from experts in each field, so get ready for a marketing strategy extravaganza! What’s In This Episode? Mike Papantonio on the importance of innovation Top tips for TV ad campaigns with James Farrin and Glen Lerner Gary Sarner on the value of Radio Website essentials with Mike Budny Ali Awad ’s Instagram masterclass Navigating Linkedin with Shay Rowbottom Jacob Malherbe on getting the most out of Facebook ads Understanding Pay Per Click with Steve Ginsberg Harry Morton ’s roadmap for a great podcast How to repurpose content with Shaina Weisinger Brian Dean ’s secret sauce for increasing your backlinks What makes a good backlink with David Farkas Neil Patel on the future of digital marketing
Thu, December 02, 2021
99. Bob Simon, Justice HQ – Collaboration before Competition
When Bob Simon started his own law firm over a decade ago, he came across a number of obstacles that any solo practitioner or small firm would recognize. Having overcome these barriers and gone on to build the incredibly successful Simon Law Group , Bob was adamant to help others on their own journeys, and so he co-founded Justice HQ . This membership-based organization encourages collaboration over competition, and arms solo practitioners and small firms with all the resources and support they need to compete at the same level as large practices. In this episode, Bob and I talk about the transformative work of Justice HQ, the marketing strategies of the Justice team, as well as Bob’s experience both as an attorney and a business owner. What’s In This Episode? Who is Bob Simon? What improvements would Bob like to see in legal education and training? Why is collaboration so key to the success of small and solo practices? In what ways can Justice HQ assist small firms? How has Covid accelerated the need for technological innovation within the legal industry? Why does Bob value working with family so highly, and what benefits does he see in doing so? What approach does the Justice Team take towards marketing, and how do projects such as Bourbon of Proof come to fruition?
Thu, November 25, 2021
Coming Soon!
Happy Thanksgiving! We are taking a quick breather this week, however there are some extra special episodes coming up that I'm really excited to share with you. Next week is our final double digit episode, and I'll be joined by none other than Bob Simon to talk about an amazing initiative he co-founded called Justice HQ. The following week is episode 100! We will be celebrating this massive milestone by looking back at our favorite pieces of advice from this year's guests, and bringing you their top tips for getting more personal injury clients. You are not going to want to miss these episodes, so subscribe if you haven't already, and we will see you very soon!
Thu, November 18, 2021
98. Danny Hughes, Thompson Flanagan — Navigating the Malpractice Insurance Market
Danny Hughes has been with premier insurance brokerage firm Thompson Flanagan for over 16 years now. He specializes specifically in helping plaintiff attorneys get the best malpractice insurance possible, and is on a mission to educate the insurance market on the benefits of underwriting plaintiff law firms. Having worked with some of the biggest law firms in America, and with access to 30 domestic insurance markets and 15 Lloyds of London syndicates, Danny’s knowledge, enthusiasm and connections allow him to focus truly on what’s best for the firm. In this episode, we chat about all things insurance, from coverage values and application processes; to the market in general and benefits of underwriting plaintiff law firms. What's In This Episode? Who is Danny Hughes ? What led Danny to his niche of malpractice insurance for plaintiff lawyers? How are plaintiff attorneys and law firms misrepresented to the insurance market and why? What factors impact the rating a firm is given by insurance companies? Why are plaintiff firms particularly good investments for underwriters? How can a specialist broker improve the process and your resulting offers?
Thu, November 11, 2021
97. Alex Valencia, We Do Web — Content Strategy is King
Alex Valencia and his wife Yvette dipped their toes in the legal web waters with a single law firm, and after explosive success, quickly found themselves in high demand. They created their company We Do Web in 2009, and have been providing effective and affordable digital marketing solutions to attorneys and small practices ever since. From topic selection to promotion, Alex dropped a ton of tips in this episode, so if you have any questions about your content strategy, this is one you won’t want to miss. What’s In This Episode? Who is Alex Valencia? What strategies can you employ when selecting article topics? Why is content gap analysis so important in a content strategy? What are the different types of content that law firms should be covering? How can you revamp past content that has dropped in rankings? What is the We Do Web key to ensuring each client’s content is unique? How much content is optimal?
Thu, November 04, 2021
96. Brian Dean, Backlinko – Becoming a Linkable Source
When Brian Dean was searching for SEO advice back in 2012, he found a lot of generic to-do lists, with no real direction about how to execute. Deciding that a change was needed, he created a platform to provide others with the information he wished had been available to him. Nine years later, Backlinko is providing next level SEO training and link building strategies to some of the biggest companies in the world. On top of that, Brian’s latest venture, Exploding Topics , allows marketers to add yet another string to their bow by providing insights into upcoming trending topics. In this episode, Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated. What’s In This Episode? Who is Brian Dean? Is the importance of long form content changing? To what extent can podcast show notes and transcripts improve your blog ranking? Why is data particularly effective for generating links? How important is SEO compared to other digital marketing channels? Why should attorneys incorporate trending topics into their legal blogs?
Thu, October 28, 2021
95. Jeremy Harms, Core Contact — When the Client becomes the Promoter
Jeremy Harms is the co founder of Core Contact , a Legal Customer Experience (CX) service that helps firms impress their clients out of the gate, and maintain strong communications throughout the journey. In this episode, Jeremy shares some of his best tips for leveling up your client communications, and breaks down how to turn those happy customers into your own grassroots marketing team! What’s In This Episode? Who is Jeremy Harms ? Why is CX so important to the legal industry in particular? What are the most effective formats for Client - Attorney communications? How can improving your CX process encourage more client referrals? Why is data and feedback collection so beneficial for CX and what are the best ways to gather that information? How do CX specialists integrate themselves into legal companies in a way that ensures seamless results?
Thu, October 21, 2021
94. Elliot Roe, Mindset Coach — Eliminating Your Limiting Beliefs
Elliot Roe discovered the potential power of hypnotherapy whilst searching for a solution to his own mental obstacles, and, wanting to share the resource with others, swiftly trained in the craft himself. Having spent over a decade developing a unique coaching style that incorporates mindset training, high performance training, and hypnotherapy, Elliot now coaches top performers in a variety of high stakes industries, and is considered one of the best mindset coaches in the world. In this episode, Elliot shares with us his own experiences with hypnotherapy and mindset training, as well as his best tips for overcoming mental obstacles and reaching a state of peak performance. What’s In This Episode Who is Elliot Roe? In what ways do mindset coaching and business coaching differ? When, and to whom, can mindset coaching be most beneficial? How can we identify and overcome limiting beliefs? What impact can hypnotherapy have when combined with mindset coaching? How can adopting positive habits impact your daily performance? Why is it important to understand the difference between being busy and being productive?
Thu, October 14, 2021
93. Jeremy Poock, Senior Attorney Match — How to Successfully Plan your Succession
In many industries, acquisitions are a familiar route for those planning their retirement, yet when Jeremy Poock looked at the legal industry in the 2010s, he found the practice to be far less common. Instead, senior attorneys were more often opting to hand the kingdom keys over to an internal successor, or to shut up shop and divide up the clientele. Adamant on ensuring senior attorneys receive the rewards they deserve, Jeremy set about researching how best to facilitate acquisitions for law firms, and in 2013, Senior Attorney Match was founded. The company helps attorneys with 30 plus years of experience to design and implement succession plans specifically tailored to suit their needs. In today’s episode, Jeremy and I chat about the benefits of acquisitions, both to senior attorneys and to growing firms, as well as the intricacies that go into finding the right match. What’s In This Episode Who is Jeremy Poock? What are the succession options available to senior attorneys looking to step down? Why does Jeremy recommend seeking an acquisition as an exit strategy? How does the acquisition of a senior attorney practice benefit younger, growing law firms? What characteristics should a senior attorney look for in a buyer, and why are shared values so important? How can senior attorneys adapt and respond to developments in marketing strategies? Where can growing law firms look for practices to acquire?
Thu, October 07, 2021
92. Marc Anidjar, Anidjar & Levine — The Secret Sauce for Managing and Marketing
From perfecting the yellow pages promotion strategy, to mastering the modern marketing ‘Holy Trinity’ of radio, TV and web, Marc Anidjar has always been interested in making the most of advertising. As his practice, Anidjar & Levine , has gone from strength to strength, Marc has been able to experiment with his marketing strategy, while also developing his managerial style for an ever expanding team. In today’s episode, Marc shares with us his do’s and don’ts for marketing a law firm, his approach to managing a growing practice, and how relationships play a big role in both. What’s In This Episode Who is Marc Anidjar? How does Marc adapt his management style to suit his staff and optimize team performance? What is Marc’s 'Holy Trinity' approach to marketing? How can strong relationships with your advertisers assist growth? Why does Marc recommend buying advertising in cash rather than accumulating debt? What factors should you consider when deciding where, when and how to expand your practice?
Thu, September 30, 2021
91. Russell Nicolet, Nicolet Law — Building a Practice with a Purpose
Having created his practice’s first website while waiting on his bar results, Russell Nicolet wasted no time in founding Nicolet Law. With a passion to help people and a drive to expand, Russell went from having just three office appliances, to leading three companies, teaching himself each aspect of the businesses along the way. Now surrounded by a first class team, Russell is able to step back and focus on the areas that invigorate him the most. In this episode, Russell shares his motivations for founding his companies, along with his advice for those looking to follow in his footsteps. What’s In This Episode Who is Russell Nicolet ? What motivated Russell to found three companies, and how did he first market them? Can working with family have a positive impact on your business? How can you reassure staff and maintain morale during structural changes, and economically difficult times? Why is having a shared mindset so crucial to building a strong company culture? What should you look for when hiring external firms to work with?
Thu, September 23, 2021
90. Matt Wolfe, Evergreen Profits — Perfecting Your Podcast Promotion
Matt Wolfe is one half of the dynamic duo that hosts the spectacularly successful Hustle & Flowchart podcast . Described by the pair as ‘A Life Improvement Podcast Masquerading As A Business Podcast’, the show is jam packed with advice on a wide range of topics, provided not only by the guests, but by the hosts themselves. Matt’s background in blogging pairs perfectly with co-host Joe Fier’s visual media experience, and having spoken to Joe last week, it’s a pleasure to hear Matt fill in the rest of their story. Matt and I chat about how the podcast has encouraged and acted upon audience feedback, why constant positivity might not be the best way to build trust, and the role of blogging in today’s marketing landscape. What’s In This Episode? Who is Matt Wolfe ? How can you utilize a blog to help grow your podcast? Why is it so important to give honest, balanced reviews and opinions? What are the best ways to increase listener participation and feedback? Is there a secret to effective podcast promotion? What impact does optimizing SEO for your guest’s name have?
Thu, September 16, 2021
89. Joe Fier, Evergreen Profits — How to Find, Book, and Interview your Dream Guests
Joe Fier and Matt Wolfe have been working together since the very start of their careers. In 2017, their partnership led to both the founding of Evergreen Profits , and the launch of the Hustle & Flowchart Podcast. Four Hundred episodes later, the show has seen an impressive range of guests, from some of the biggest names in marketing to hugely successful entrepreneurs. In this two part special, we get the rare opportunity to chat individually with each of the hosting duo, and learn about their individual roles within the process. Joe's specialty lies with networking and visual design, and in this episode, he shares the best methods to connect you with your dream guests, as well as how to effectively use visual media to grow your brand and promote your business. What’s In This Episode? Who is Joe Fier ? How can visuals be used cohesively to create a brand, and connect with an audience? What is Joe’s secret to getting such big names on the Hustle & Flowchart podcast? How has Hustle & Flowchart changed over the years, both in terms of process, and content? Will podcast networks change the landscape of podcasting? Is it crucial to pick a niche when launching a podcast? What should a host do when they aren’t understanding and/or connecting with a guest?
Thu, September 09, 2021
88. Ali Awad, Ali Awad Law — Becoming the CEO Lawyer
To his 600,000+ Instagram followers, Ali Awad, of Ali Awad Law, is best known as the CEO Lawyer. His entertaining and educational content, perfected over 5 years of development, exemplifies how personal injury attorneys can harness social media to maximize their visibility. In this episode, Ali shares with us his best tips and tricks for using Instagram to grow your business, as well as his ethos for building and scaling a great team.
Thu, September 02, 2021
87. Mark Kosieradzki, Kozieradzki Smith Law Firm — 30(b)(6): Making Corporations answer to you
Mark Kosieradzki is a Minnesota-based attorney whose practice is dedicated to fighting for senior citizens against nursing home abuse and neglect. Mark is also the preeminent scholar on Federal Rule of Civil Procedure 30(b)(6), which allows prosecutors to depose corporations more thoroughly and efficiently. 30(b)(6) is an important part of your arsenal as a prosecutor, and Mark’s here to show you how to use it best. In this episode, we discuss how 30(b)(6) can be an invaluable asset, as well as the Kozieradzki Smith Law Firm approach to nursing home cases.
Thu, August 26, 2021
86. Gary Sarner, ROI360+ — Radio Killed the Video Star
There’s a reason that Gary Sarner named his media strategy company ROI360+. It’s because he’s focused on strategies that will maximize his clients’ return on investment. These strategies center around under-utilized channels that deliver more bang for your buck—channels like radio. After all, accidents happen on the road, and there’s no television in your car! In this episode, we talk radio, the media powerhouse that’s hiding in plain sight, and how to construct a strategy that will make you competitive with firms that spend three times as much.
Thu, August 19, 2021
85. Mike Budny, Influex — Creating Websites That Connect
Mike Budny is Co-Founder and Chief Influence Officer at Influex, a digital marketing company that is reinventing the personal brand landscape. They do this by identifying and communicating the essence of the brands they work with through beautiful websites and strategic copywriting. Mike and I chatted about why personal branding is so important, how web design can maximize the impact of your copy, and the key mistakes to avoid when creating a website.
Thu, August 12, 2021
84. Glen Lerner, Lerner and Rowe - A Steady Hand in a Shifting Industry
Glen Lerner has built an everyman reputation with his delightful Lerner & Rowe TV ads and no-nonsense style. But it isn’t just anyone who can build the 2nd biggest personal injury firm in the US. On this episode, Glen shares his keen observations on the competitive state of the PI industry, where the smart money is buying ads, and why Wall Street consolidation is coming to law firms. Plus, a masterclass on how to approach a negative review.
Thu, August 05, 2021
83. Seth Godin - Differentiation: How to Make Your Law Firm a Purple Cow
A year ago, we talked to Seth Godin, legendary marketer and entrepreneur, about how to apply his philosophies to your practice. In 2021, that discussion is more relevant than ever, so we're releasing a new cut of this episode, with even more insights from Seth and Chris. Seth will change the way you think; not just about marketing, but people, communication, and how the world works. He is an elite entrepreneur and the author of 19 best-selling books, including The Dip, Purple Cow, and, most recently, This is Marketing. He is a prolific blogger and has written over 7500 blog posts. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and five years later he also earned a spot in the Marketing Hall of Fame. He teaches a variety of workshops, including his life-changing altMBA program, and hosts the renowned Akimbo podcast.
Thu, July 29, 2021
82. Dave Thomas, Law Tigers - The Universal Power of Niche
Dave Thomas didn’t start out in legal marketing, but he’s made a home here. As the National VP of Business Development at Law Tigers, he’s constantly finding new ways of expanding America’s largest network of motorcycle accident attorneys. Law Tigers has been able to grow because they’ve specialized in motorcyclists; they’ve built knowledge and trust in a passionate community. In this episode, Dave and I discuss the power of niching down, handling referrals differently, and how to generate traction with potential customers.
Thu, July 22, 2021
81. Maria Monroy, LawRank — All SEO Is Local
Maria Monroy is the Co-Founder of LawRank, a San Diego firm that helps lawyers of all disciplines reach the front page of Google. As Director of Client Relations, it’s Maria’s job to translate to clients the invisible factors that dictate page rankings. It’s a rare pleasure to have a fellow legal SEO authority on the podcast. We got deep in the weeds of local SEO, including exclusivity, and the importance of physical branch location.
Thu, July 15, 2021
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
Mike Papantonio is a living legend. His work on mass torts with Levin, Papantonio, Raferty has helped tens of thousands and his media has reached millions more. He’s one of the only living people to be inducted into the National Trial Lawyers Hall of Fame and several of his cases have been made into Netflix documentaries. We were honored to have the chance to sit down with Mike and pick his brain about his conference, Mass Torts Made Perfect, and how he approaches media.
Thu, July 08, 2021
79. Shay Rowbottom, Shay Rowbottom Marketing — Getting Eyes on Your Brand with LinkedIn Video Marketing
Shay Rowbottom is the authority LinkedIn video marketing. Through her firm, Shay Rowbottom Marketing and her LinkedIn Bootcamp, she’s sharing the techniques that have gotten her millions of views from her 630K followers. More than anyone, Shay’s got her finger on the pulse of LinkedIn. So we sat down to discuss what content plays well on LinkedIn, how businesses can approach video, and where the site is headed.
Thu, July 01, 2021
78. Harry Morton, Lower Street - Raising Your Podcast Game
Harry Morton runs Lower Street, an audio production company that focuses on branded podcasts for businesses across the globe. He’s launched podcasts for some of the biggest names in tech, as well as hosted his own daily podcast, Work From Home. Harry lives and breathes audio. So we caught up with him to discuss its benefits as a marketing channel and the easy ways you can make your podcast better.
Thu, June 24, 2021
77. John Jantsch, Duct Tape Marketing & Podcast Bookers — Turning Customers into Partners
John Jantsch has spent over 35 years teaching small and local business owners how to make effective marketing a core part of their business. His Duct Tape Marketing method, (now a book, a business, and a consulting network) breaks down how to systematize your advertising into tangible, manageable steps. Duct Tape Marketing is also about creating trust and relationships with customers, and growing your business to meet their needs. To this end, John has also started Podcast Bookers, which allows business owners and entrepreneurs to guest on podcasts, raising their profile and establishing them as authorities in their field. John and I connected to discuss his philosophy on marketing, and the hidden value of being a podcast guest.
Thu, June 17, 2021
76. Steve Pockross, Verblio — The Content Balancing Act
Steve Pockross is the CEO of Verblio, a company that connects businesses with high-quality, on-demand content. Having cut his teeth in tech and crowdfunding, he’s a newcomer to digital marketing, with fresh ideas on how to make content quick, effective, and adaptable to your business. Good quality content is both an art and a science. Steve thinks he’s found the secret to both, combining experienced writers with a system that rewards high-engagement articles. We talk about responsible outsourcing and the recent content trends that Steve’s observed.
Thu, June 10, 2021
75. James Farrin, GrowPath & The Law Offices of James Scott Farrin — Efficiency as a Calling Card and Getting Tech to Work for You
James Farrin runs The Law Offices of James Scott Farrin, North Carolina's most preeminent personal injury firm, which has recovered more than a billion dollars for over 50,000 clients. If you’ve been to North Carolina, chances are, you’ve seen a James Farrin TV ad. He’s also the Founder and CEO of GrowPath, a company that creates case management and client intake software for plaintiff firms like theirs. Farrin has grown his practice from just a few employees to over 200. He’s done that by eliminating inefficiencies at every level. His other business, GrowPath, is a direct response to bottlenecks and stumbling blocks his firm has dealt with. We sat down to discuss TV strategy, direct mail, and all the ways you can streamline your business.
Thu, June 03, 2021
74. Shaina Weisinger, Repurpose House — How to Create Without Fear and Make the Most of Your Content
Shaina Weisinger is the founder and CEO of Repurpose House. She’s pioneering the field of content repurposing, the art of taking the content you make and creating a bevy of microcontent specifically tailored to different marketing channels. In this episode, Shaina walks us through what makes good microcontent and how to format your content properly. Plus, we consider the strengths of different platforms and the tools Shaina uses to keep her social media from becoming unwieldy.
Bonus · Thu, May 27, 2021
Welcome to Personal Injury Marketing Mastermind
We’ve got exciting news: we’re rebranding! The Rankings Podcast is now Personal Injury Marketing Mastermind (or PIMM for short.) We’ve heard what you had to say, you want a show that’s 100% focused on Personal Injury Marketing. This is that show. Each week, we’ll be talking to PI all-stars to hear the marketing strategies that they rode to the top, all to get you more clients and more cases. It’s not just SEO anymore; we’re talking everything marketing. You’re going to get the whole nine yards. And the fun doesn’t stop there! We’re creating a Facebook community where you can connect and collaborate with other PIMM listeners to hear what’s new in the world of PI. You’ll also be able to interact with me, as well as the incredible guests we have on our show. Thanks for sticking with us, we can’t wait to get started. Welcome to PIMM!
Thu, May 20, 2021
73. Neil Patel, Neil Patel Digital — A New Approach to Content and Emerging Marketing Channels
If you want to know about digital marketing, you go to Neil Patel. He’s the co-founder of Neil Patel Digital and Forbes has called him one of the top 10 marketers in the country. He’s helped everyone from Amazon to Zappos grow their business. In this episode, we discuss how UX design affects your SEO and how to restructure your content strategy. We also dive into alternatives to Google where Neil has found success generating organic traffic and geek out about content delivery networks.
Thu, May 13, 2021
72. Michael Rose, Hach & Rose LLP — Customer-Centric Law and Succeeding in a Saturated Market
Michael Rose is a founding partner of Hach & Rose and a leading Manhattan personal injury lawyer for over 25 years. He is a 7-time New York Super Lawyer and was featured in New York Magazine’s Top-Rated Attorneys in the New York Area. We talked about delivering first-class customer service and how that impacts everything from your referrals to your search rankings. Listen in to learn about the importance of integrity in your practice and how to and how to establish lasting relationships with clients.
Thu, May 06, 2021
71. Brian LaBovick, LaBovick Law Group — Sharing What You Know and Being a Warrior for Justice
Brian LaBovick is the founder and CEO of LaBovick Law Group in Palm Beach Gardens, Florida. Since 1991, his firm has won more than $400 Million for clients across a range of practice areas. His tenacity and commitment to being a “Warrior for Justice” has caused Brian to emerge as a leader, both in the personal justice field and his community. Join us on this episode of The Rankings Podcast as we dive into Brian’s journey from a high schooler fighting a traffic ticket to one of the top lawyers in the country and how to strengthen your business by sharing your resources. We’ll also discuss Brian’s new book, “Not A Good Neighbor,” where he teaches readers how to navigate and represent themselves in automobile accident cases.
Thu, April 29, 2021
70. Steven Gursten, Michigan Auto Law — Knowing What Clients Want and Avoiding the Race To the Bottom
Steven Gursten is managing partner at Michigan Auto Law. Over the past 28 years, Steven has catapulted his and his firm’s reputation to new heights thanks to his laser-like focus on becoming the best auto accident lawyer and legal practice in the country. Join us on this episode of The Rankings Podcast as we discuss how Steven became the premier auto accident lawyer, what clients are looking for when they choose an attorney, and how you can position yourself as the best in your field without coming across as arrogant.
Thu, April 22, 2021
69. James Ashcroft, Certified EOS Implementer — Adopting the Entrepreneurial Operating System and the Importance of Implementers
James Ashcroft is a businessman and certified coach for the Entrepreneurial Operating System, a framework that businesses, including law firms, can use to create healthy workplaces in order to help them achieve their goals. As an EOS coach and implementer, James has helped countless business owners to establish their vision and gain traction, including our very own Rankings.io. In this episode of The Rankings Podcast, James tells us all about his coaching journey and how both seeking and delivering coaching has benefited his personal and professional life. He also gives his advice on how to self-implement a business framework and shares his thoughts on the best way to choose any kind of coach.
Thu, April 15, 2021
68. Gary Falkowitz, Intake Conversion Experts — The Right Way To Manage Intake and the Secret To Converting Leads
Gary Falkowitz is a man of many talents. He’s an attorney, author, consultant and the CEO of Intake Conversion Experts, an external phone answering service for law firms that facilitates lead follow-up, mass tort campaign retention, lead resurrection and more. On today’s show, Gary shares with us his journey from lawyer to independent consultant to CEO of one of the most invaluable services for law firm owners around the country. We discuss where most firms fail when it comes to their intake departments and what they should focus on to improve them, and why it’s simply not enough just to rely on a polite telephone manner when trying to sign cases.
Thu, April 08, 2021
67. Karl Sakas, Sakas and Company — Going from Mandatory to Optional and Empowering Your Staff to Level-Up Your Firm
Karl Sakas is an agency consultant, executive coach and the founder of Sakas & Company. Karl and his company are dedicated to helping digital agency owners grow their businesses through the techniques and practices Karl has learned and developed over his years as a business owner and as a high-level digital marketing agency executive. Join us as Karl tells us how he got into the consultancy game, what his best advice for law firm owners is to level-up their business, and how some lessons from a submariner could help empower your team and free up your time.
Thu, April 01, 2021
66. David Farkas — The Upper Ranks, Essential Link Building Strategies for Your Law Firm
David Farkas is the founder and CEO of The Upper Ranks. Specializing in link building, David and his company have been helping clients rank higher and level up their SEO game for over ten years through custom link building strategies. In this episode, David tells us how he went from SEO enthusiast to link building expert, and he shares with us some of the best link building tips, tricks and insights he’s picked up along the way. He also details why link building is an essential part of your SEO strategy, what you should look out for in a good backlink, and why you shouldn’t trust unsolicited emails from SEO “experts” about the quality of your links.
Thu, March 25, 2021
65. Jacob Malherbe: X Social Media, Making the Most of Facebook Ads Through Retargeting
Jacob Malherbe is a mass torts and PI Facebook advertising genius and the founder of X Social Media, an advertising agency specializing in lead generation through Instagram and Facebook. For over ten years, Jacob has been helping clients utilize their social media to secure leads, and he has even written a book (The Facebook Effect For Lawyers: Advertising For The Digital Age) on the topic to share his secrets, with another (A Lawyer's Guide To Mass Torts: Establish Your Legacy) coming soon. Join us as we discuss why Jacob got into the business of helping lawyers connect with clients, how you can use Facebook to retarget leads, and what you need to do to stop potential clients from scrolling by and get them to pay attention to your ads.
Thu, March 18, 2021
64. Steve Ginsberg, Legal Marketing Arm — How To Play The Google Ads Game And Win
Steve Ginsberg is no ordinary online advertising professional! The founder of Legal Marketing Arm is that the top of his game, and he's got more accolades in 15 years than most marketers get in a lifetime. So, who better to share the top tips of the trade to get the most bang out of the proverbial digital marketing buck! Today, Steve shares his deep-rooted knowledge of the online advertising industry, from optimizing landing pages for PPC to bidding wars, and the new ABC testing. Plus, best practices for making sure your leads convert!
Thu, March 11, 2021
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
Joe Fried has taken niching down to a whole new level! The acclaimed truck accident attorney has become so entrenched in his many examples of personal injury attorneys that have taken it to the level of today's guest. He has become so entrenched in his expertise that when he rocks up to the deposition, it's kind of like he's got a superpower. Today, we meet the man, the myth, the legend, Joe Fried - innovator of the trucking personal injury category. We hear how Joe struck gold by niching down, what it's like to be a black belt in the world of tracking law and why he's committed to everything he does, including his Peloton!
Thu, March 04, 2021
62. Rick Console, Console & Associates — Tough Business Decisions for Your Firm & Meditation For Attorneys
Rick Console thinks personal injury practice is pretty enlightening! The successful New Jersey personal injury attorney started a firm right out of college, just him and his wife, and they built it from the ground up. But, Console & Associates started to grow fast. How could Rick make sure his values were resonating throughout every client’s experience? Today, we hear how Rick made the difficult but necessary business decisions in the strive for excellence. We discuss why he preps every case like it’s going to go to trial, and how meditation has had a profound effect on his personal and professional life.
Thu, February 25, 2021
61. Robert May, The May Firm — Tech Tools For Attorneys, Hiring For Excellence & Mentorship
Robert May thinks you should make hashtags from your core values! The Californian personal injury attorney and grew The May Firm to 8 offices statewide, and he bought his family along for the ride. Working with siblings can either be a minefield or a total home run, so how did Robert find the balance? Today, we discover Robert's tech-first, open-minded approach to running his firm. We discuss how to hire for excellence, why Slack is a surprisingly effective tool for boosting morale, and why company core values are more than just words on a wall.
Thu, February 18, 2021
60. Harlan Schillinger, Grandfather of Legal Advertising — Supercharge Your Intake Process
Harlan Schillinger is a titan in the legal marketing space. He’s best known as the “Grandfather of Legal Advertising” and has helped well over 1 hundred firms exceed their goals. After making a start in television advertising in the 70s and 80s, Harlan quickly turned his attention to legal marketing and founded the first TV production firm for Lawyers. Harlan now consults with a handful of highly motivated law firms and continues to enable them to exceed their own expectations, and he has also helped countless other law firms with his case management tool, Lead Docket. In this episode, Harlan shares with us his impressive career journey that led to where he is today, the secrets to optimizing your intake and why your marketing dollars aren’t worth a thing if you haven’t got the credibility to back them up.
Thu, February 11, 2021
59. Mike Morse, Mike Morse Law Firm — Smart Risks, Smart Choices and Becoming Fireproof
Mike Morse is the founder of the Mike Morse Law Firm and one half of the duo that brought us the Fireproof method and book. Along with his business partner, John Nachazel, Mike has developed a framework to turn good law firms into great ones. Using their Fireproof method, Mike and John took their own firm from a $17 million business to a $160 million business, and now it's their mission to share their tactics with the world. On today's episode, Mike tells us all about what it means to be a visionary and how it's vital to know yourself before you can think about growing your firm. We also discuss some of Mike's secrets to hiring successfully and why in a world of digital media, there's still a place for traditional marketing methods.
Thu, February 04, 2021
58. Andrew Finkelstein, Finkelstein & Partners — Acquisitions, Delegation And Operational Synergy
Andrew Finkelstein is legendary in the personal injury attorney space for heading up a grand total of FIVE different firms, from New York to California! From dominating the New Jersey market for catastrophic cases at Finkelstein & Partners, Andrew rose to new heights through shrewd acquisitions, operational synergy, and strong core values. Today, Andrew takes it back to where it all began - we hear about how his legal empire started out, what his non-negotiables are when it comes to acquisitions, and what is the secret sauce in the art of delegation.
Thu, January 28, 2021
57. Gordon McKernan, Gordon McKernan Injury Attorneys — Law Firm Family Succession And Giving Back
McKernan makes giving back to his local community a priority. The hugely successful Louisiana personal injury attorney grew his father's firm from a single site to 10 offices, with over 50 attorneys. But for Gordon, it's not about the numbers, it's about the individuals. Today, we discuss what it was like taking over the reins of a family business, how you and your firm can become more active in the community, and why you should always scrutinize your marketing strategy- even when it's working!
Thu, January 21, 2021
56. William Denninger, Weitz & Luxenberg — The People, Process, Profit Venn Diagram
Bill Denninger wants you to work on the business, not for the business. As the Director of Business Strategy at Weitz & Luxenberg, the biggest plaintiff's law firm in New York, Bill has transformed the firm's processes into the perfect Venn diagram of people, process, and profit. Today, we discover how Bill reimagined the firm's interdepartmental approach, which data sets the law firms of the future need to have a handle on, and why Bill believes you should always hire a geek.
Thu, January 14, 2021
55. Steven M. Levin, Levin & Perconti — Revolutionizing Nursing Home Litigation, Niche Marketing, And Mentorship
Steven M. Levin is a true trailblazer. From his early career in criminal defense, Steven forged his own path in the then little-known area of nursing home litigation. Now, alongside the team at Levin & Perconti, Steven has reached verdicts and settlements topping $660 million for their clients in Chicago and beyond. Today, Steven shares his story of groundbreaking work in the category of nursing home and medical malpractice litigation. We talk about the difficulty of linking your marketing messaging when you're niching down and expanding at the same time. Plus, discover how you can become an authority in your niche!
Thu, January 07, 2021
54. John Nachazel, Michael Morse Law Firm — How Process Makes Profit From The Fireproof Data Evangelist
John Nachazel has a five-step model to take your law firm from unpredictable to wildly profitable, yes, really! He's half of one of the legal world's most respected visionary-integrator duos, and co-author of the hugely successful *Fireproof* alongside his partner Michael Morse. He's a data enthusiast, an EOS evangelist, a jumbotron fan, and an absolute master at perfect planning and execution! Today, we discover how John transforms blue-sky thinking into concrete results every time, why the successful firms of the future need to be big on data, and why John can't stop dreaming about owning a Ford F-150!
Thu, December 31, 2020
53. Patricia Refo, American Bar Association — Making The Most Of Going Digital & Adapting Your Law Firm In The Post-Covid World
Patricia Refo , partner at Snell & Wilmer, has achieved more than most lawyers ever will. Trish has received countless professional recognition and awards, established herself as a first-class commercial litigation lawyer and she’s the current president of the American Bar Association. In today’s episode of The Rankings Podcast, Trish tells us all about her journey from aspiring newspaper editor to president of the ABA, and shares with us her views on how the legal industry has had to adapt throughout the pandemic and what she thinks some of the lasting impacts will be.
Thu, December 24, 2020
52. Chris Mursau, Topgrading — Hiring For Excellence, Interview Strategy, And The New PIP
Chris Mursau can spot an A-player from miles away! Chris is the President of Topgrading, a market-leading company that helps organizations find A-players and hold onto them. He's spent his career tackling the big intake questions and he shares that expertise with us. Today, we discuss how to motivate and retain high performers, what you should and shouldn't do in an exit interview and whether those personality profile tests are worth your time. Plus, we hear the eye-opening financial ramifications and cost savings relating to hiring wrong, or right!
Thu, December 17, 2020
51. George Salinas, The Law Office of George Salinas — Client-Centric Firms, Personalized Experiences & Hybrid Marketing
George Salinas is a Texas super lawyer with a list of achievements as long as your arm. But he, like many lawyers, knows that he’s in a competitive game and that being great at what you do isn’t always enough. So George found a way to set himself apart from the crowd. George set out to make his firm, The Law Offices of George Salinas, different from the others by putting customer service at the heart of everything it does. In this episode we talk how his firm keeps its clients happy and how he utilizes hybrid marketing to communicate his brand.
Thu, December 10, 2020
50. Roland Frasier, Leverage, Exit, Grow, Scale — The EPIC Challenge And Profit Through Acquisitions
Roland Frasier wants to buy just about everything. The X of X has made a career out of shrewd acquisitions and cross-market competencies. Roland's grown and sold numerous hugely successful companies for anything from $3million to $4 billion. So how does he known when to stick and when to flip? Today, we discover how to multiply your firm's profits the Roland Frasier way and why mergers and acquisitions can supercharge your business even during a market downturn. Plus, we hear about the EPIC CHALLENGE where Roland shares his incredible business growth formula with the world for next to nothing. What’s in This Episode: Who is Roland Frasier? Paid consulting work as a vetting and staging tool What is the EPIC CHALLENGE? Roland Frasier top tips for incredible business growth Why you should be acquiring during an economic downturn How personal injury attorneys can supercharge their profits Roland Frasier PI COVID relief kit
Thu, December 03, 2020
49. Sean Magennis, Capital54 — Entrepreneurship At Scale & The Power Of Professional Networks
Sean Magennis is living the entrepreneurial dream. The CFO of Capital54 and former global president of YPO spends his days helping entrepreneurs take their businesses to the next level. He knows exactly how to cultivate success. How? Because he's been there himself. Today, we hear Sean Magennis' incredible entrepreneurial journey, from his first sales pitch at school in South Africa to his first million-dollar company in Canada, all the way to his current role as the ultimate investor and mentor for entrepreneurs. He shares his insights on how candid professional networks help personal injury attorneys scale with ease, and how a solid capital strategy will ensure your firm can withstand any eventuality. What’s in This Episode: Who is Sean Magennis? The story of Sean's first million-dollar company What makes a successful entrepreneur? Why YPO is known as the most powerful organization in the world How Sean Magennis spots an entrepreneur worth investing in Perfecting networking for personal injury attorneys Financing your firm: advice on capital strategies
Thu, November 26, 2020
48. Jordan Harbinger, The Jordan Harbinger Show — Charisma, Networking, And Podcasting Success
Jordan Harbinger is the king of charisma and the master of getting leads. His hugely successful podcast The Jordan Harbinger show has seen him talking to some of the world's biggest names in science, tech, sports, marketing, you name it! But how did he get such an impressive network? Today, we hear Jordan's fascinating origin story from Wall Street law firm intern to becoming the Larry King of podcasting. He explains how he creates phenomenal content with his audience front of mind, how he forged a bulletproof network that comes out to bat for him, and what a couple of old British politicians can teach us about the real meaning of charisma. What’s in This Episode: Who is Jordan Harbinger? How Jordan started his podcast from a networking class in a Michigan dive bar What's the real value of hosting a podcast in 2020? Your audience comes first: how to create amazing content Why true charisma is not really about you at all Networking during a pandemic: how personal injury attorneys can get ahead Drills to help you stoke your warm leads
Thu, November 19, 2020
47. Brett Harned, TeamGantt — Project Management For Humans And Capital-P Process
Brett Harned wants to teach the world about Project Management, and why it's more exciting than you think! Brett is the Director of Education at TeamGantt and has become a leading voice in the highly sought after, but misunderstood, PM world. Brett educates inspires through a range of mediums including the Digital PM Summit, his Coffee with Brett YouTube series, his podcast Time Limit, and his acclaimed book Project Management For Humans. Today, Brett tells us his trailblazing story, from dot com boom start-up to world-renowned thought leader. We discuss Process with a capital P, and what law firm owners can do to refine, align, and mastermind their digital projects. What’s in This Episode: Who is Brett Harned? Why every organization needs a Project Manager How Brett helped create the Digital PM Summit Director of Operations, Integrator, Project Manager - what's the difference? What you can learn from planning a fancy party Insights from Brett's book 'Project Management For Humans' How to use project management to scale a content strategy
Thu, November 12, 2020
46. John Ruhlin, The Ruhlin Group — Giftology & Business Relationship Management
John Ruhlin has turned giving gifts into an art form. From humble beginnings as a Cutco knife salesman, he launched The Ruhlin Group - an elite business relationship building program disguised as a gifting service. Now a globally renowned speaker with his best-selling book, Giftology, John Ruhlin wants to teach the world not only how and when to give gifts, but why. Today, John shares his inspiring story that took from Ohio farm boy to hugely successful founder. Plus, we get to the bottom of why slapping your logo on a coffee mug is just about the worst gift John can think of! What’s in This Episode: Who is John Ruhlin? How John become the best seller in Cutco's history Which company made a mistake when giving out Rolexes? The ROR: what is return on relationship? Giftology for attorneys: which clients you should really nurture Reminders on relationship building for 2020 and beyond Double your success: gifting around the recipient What should you NEVER give your employees
Thu, November 05, 2020
45. Jeff Rose, Good Financial Cents — Content Creation And Blogging For Attorneys
Jeff Rose built his multi-media personal finance business from the ground up. After dropping out of college and spending 9 years in the Army National Guard, Jeff got his Certified Financial Planner qualification and start his side hustle - a blog called Good Financial Cents. Today, Jeff's a self-made millionaire, with his blog taking center stage. So what's the secret to great content? The days of carbon content attorney websites are over! Today, we dive into the world of attorney content creation - from websites and SEO, to guest blogging and video. What’s in This Episode: Who is Jeff Rose? How Jeff Rose turned blogging about finance into a multimedia goldmine When it's time to quit your day job and go all in on your side hustle The best ways to get guest blogging spots How to make your attorney web content stand our from the crowd Short snippets vs longform articles? Jeff gives us his take Easy ways to increase client trust via simple video content
Thu, October 29, 2020
44. Yehia Said, Weitz & Luxenberg — People, Process & Law Firm Data Analytics
Yehia Said wants to know how efficient your firm is! As Weitz & Luxenberg's Director of Business Operations, Yehia's spent the past 4 years digitally transforming the firm with agile process-led workflows and methodologies. Yehia honed his complex problem-solving capabilities during his 11 years in the marine corps, and his sights are set on revolutionizing the legal world and its attitude to data. What’s in This Episode: - Who is Yehia Said? - Why your law firm might need a data analyst - Marketing insights AKA how to know if you're fishing in the right pond for leads - Tools and tricks: which business intelligence tools pass the test - How can law firms adopt strict process-led methodologies? - Ways to manage all of your data in one robust system - Who is the ultimate Shark Tank entrepreneur?
Thu, October 22, 2020
43. Paul Faust, Ring Boost — Custom Attorney Phone Numbers & The Power Of Your Voice
Paul Faust wants everyone to know his number. His company Ring Boost is America's largest marketplace of custom phone numbers. But aren't vanity numbers defunct in the age of digital marketing? Paul says no way (and he's got the Inc 5000 fastest growing company listings to prove it!). Today, we talk about the power of voice in the internet era, the real reason why your firm's leads aren't converting, why you should never use the number 4 in Chinese markets, and why, after appearing in an episode of The Office, becoming a Krav Maga master, and volunteering as a firefighter, Paul is still hungry for challenges. What’s in This Episode: Who is Paul Faust? How did a softball tournament turn into a big business opportunity? The difference between vanity numbers, easy dial numbers, and tracking numbers The secret to creating your memorable attorney phone number Why voice is still king in the digital marketing era Should you choose 1-800 or a local area code? The two firm management fails that no great vanity number can save you from
Thu, October 15, 2020
42. Frank Ramos Jr. — Side Hustles, LinkedIn & Attorney Mentorship
Frank Ramos Jr. has got more Linked In connections than you! A prolific writer who has authored over 15 books for attorneys, Frank's posts reach 50,000 people every day. The only college graduate in his family, Frank is now managing partner at Clarke Silvergate, Miami, Florida. He's a mentor, a mediator, and was listed in Best Lawyers in America for his product liability defense work. So what's his secret sauce? What’s in This Episode: - Who is Frank Ramos? - The real secret to building a following on LinkedIn - The link between employee retention and side-hustles - Where you can still build an organic following online, and how to do it! - How to address the huge mentorship chasm in law firms - Why you're never too old to retrain - Why Frank Ramos gives away his secrets for free!
Thu, October 08, 2020
41. Pete Strom, Strom Law Firm — Personal Injury Pricing Strategies & Hiring For Psychology
Pete Strom's success is by design. Whether it's hiring lawyers for their psychological profile, his open-minded approach to SEO and digital marketing, or his pricing strategy - he knows who he is and what he stands for, as a businessman and as an attorney, and he's got the confidence to follow through. Pete was the youngest ever US Attorney General for the District of South Carolina in 1993, and his subsequent private practice - Strom Law Firm in South Carolina - saw him named as one the Top 100 Trial Lawyers for Criminal Defense by the National Trial Lawyers Association.
Thu, October 01, 2020
40. Joey Coleman, Never Lose a Customer Again - Creating a PERSONAL Client Experience
Listen to this episode of The Rankings Podcast as host Chris Dreyer talks to Joey Coleman, an award-winning speaker, teacher, lawyer, advisor, and the best-selling author of the book, Never Lose a Customer Again. Joey shares his expert tips and tricks for creating a remarkable client experience, skyrocketing your referral rates, and ensuring that you never lose another client. Stay tuned.
Thu, September 24, 2020
39. Ross Hudgens, Siege Media - SEO-Based Content Marketing Strategies
Listen to this episode of The Rankings Podcast with Chris Dreyer as Ross Hudgens, the Founder and CEO of Siege Media, shares his expertise on SEO-based content marketing for personal injury lawyers. Ross reveals his top tips for link building, the tools he uses to gauge the social success of a topic, and why you should optimize your pages for long-term outcomes. Stay tuned.
Thu, September 17, 2020
38. David Craig, Craig, Kelley & Faultless - Truck Accident Expertise & Compassion
Join Chris Dreyer in this episode of The Rankings Podcast as he interviews David Craig, the Managing Partner of Craig, Kelley & Faultless LLC, about how to build a reputation around helping clients. David talks about starting and growing a successful law firm, becoming a truck accident expert, and cultivating compassion as a lawyer and business leader. Stay tuned.
Thu, September 10, 2020
37. Chris Do, The Futur - How to Grow a Massive Social Media Following
In this episode of The Rankings Podcast, host Chis Dreyer sits down with Chris Do, the Founder and CEO of The Futur, to talk about how he grew his massive social media following. Stay tuned as Chris digs deep into his tried and true social media strategies, his favorite marketing books, and his advice to personal injury attorneys looking to build a following.
Thu, September 03, 2020
36. Ben Bingham, Benson & Bingham - How to Retain Elite Talent, Acquire Reviews Through Competition, and Surround Yourself with a Motivated Team
Listen to this episode of The Rankings Podcast with Chris Dreyer as he interviews Ben Bingham of Benson & Bingham Accident Injury Lawyers, LLC, about how to propel your law firm to award-winning success. Together, they unfurl the secrets to retaining elite talent at your practice, acquiring valuable client reviews for your website, and motivating your team to go above and beyond. Stay tuned.
Thu, August 27, 2020
35. Bill Hauser, SMB Team - Personal Injury PPC (Pay-Per-Click) Marketing
Listen to this episode of The Rankings Podcast as host Chris Dreyer interviews Bill Hauser, CEO of the SMB Team, about what it takes to run a successful pay-per-click advertising campaign for your personal injury practice. Tune in as Bill discusses how to optimize and monetize your Google Ads, the metrics to gauge your PPC marketing success, and why you should be using his keyword alignment method.
Thu, August 20, 2020
34. Seth Godin - Making Your Personal Injury Law Firm Remarkable
In this episode of The Rankings Podcast, host Chris Dreyer sits down with renowned blogger, entrepreneur, and speaker Seth Godin to talk about how to make your personal injury law firm remarkable. They discuss how the “purple cow” analogy relates to law firms, the best strategies for differentiating your practice, and which marketing books you should pick up today. Stay tuned.
Thu, August 13, 2020
33. Cameron Herold, COO Alliance - How to Find Your Perfect Second-in-Command
Tune in to this episode of The Rankings Podcast as host Chris Dreyer talks to Cameron Herold, Founder of COO Alliance, about his play-by-play strategy for recruiting the perfect second-in-command. Cameron shares his expert advice on interviewing for culture fit, networking with industry leaders, and, as a bonus, leveraging free PR tactics to improve your firm’s SEO rankings.
Thu, August 06, 2020
32. Michael T. Gibson, P.A., Auto Justice Attorney - Creating a Unique Selling Proposition, Multi-Channel Marketing, and Being Authentic
In this episode of The Rankings Podcast, host Chris Dreyer chats with Michael T. Gibson, president and lead attorney at Michael T. Gibson, P.A., Auto Justice Attorney, about his journey toward marketing success. Michael discusses how he discovered his unique niche, the strategies he uses to dominate a saturated market, and why staying authentic to yourself is the best thing you can do for your brand. Stay tuned.
Tue, August 04, 2020
31. Chris Dreyer, Rankings.io - Part II. - Content Marketing for Attorneys
Tune in to this episode of The Rankings Podcast with host Chris Dreyer and Dr. Jeremy Weisz of Rise25 Media to learn the ins and outs of content marketing for attorneys. Chris discusses how the value of SEO compares to that of paid advertising, the best ways to use blogging to attract clients, and what exactly your practice area pages should contain.
Thu, July 30, 2020
30. Chris Dreyer, Rankings.io - Part I. - Content Marketing for Lawyers
Listen to this episode of The Rankings Podcast with host Chris Dreyer and Dr. Jeremy Weisz of Rise25 Media to discover everything you need to know about content marketing for personal injury law firms. Chris talks about the types of content your firm should be producing, how to find the topics you should be writing about, and which content marketing mistakes you should avoid. Stay tuned.
Tue, July 28, 2020
29. Ian Garlic, authenticWEB - Video Marketing for Lawyers
In this episode of The Rankings Podcast, Chris Dreyer interviews Ian Garlic, CEO of authenticWEB, about the incredible benefits of video marketing for personal injury attorneys. Tune in as Ian talks about which customer pain points your videos should address, how to optimize your YouTube videos, and why TikTok isn’t just for kids.
Thu, July 23, 2020
28. Neama Rahmani, West Coast Trial Lawyers - Digital Marketing, Medical Expertise, and Profit Sharing for Attracting and Retaining Elite Talent
In this episode of The Rankings Podcast, join host Chris Dreyer as he interviews Neama Rahmani of West Coast Trial Lawyers about his top strategies for standing out and finding success in the personal injury niche. Neama shares his experience using digital marketing to grow his firm, how he improves his medical know-how in order to better represent his clients, and the power of the profit-sharing model when attracting and retaining elite talent. Stay tuned.
Tue, July 21, 2020
27. Joy Hawkins, Sterling Sky - Local SEO for Law Firms
In this episode of The Rankings Podcast, host Chris Dreyer and Joy Hawkins, owner and president of Sterling Sky, discuss the unmatched benefits of local SEO. Listen in as Joy shares her best practices for achieving top rankings within your firm’s location, combatting local spam and fake reviews, and maintaining your ranking when expanding to new offices.
Thu, July 16, 2020
26. Gabriel Levin, The Levin Firm - How to Dominate Your Market with Law Firm SEO
In this episode of The Rankings Podcast, host Chris Dreyer and Gabriel Levin of The Levin Firm take a deep dive into how to dominate your market using SEO. Gabriel discusses how optimizing his website helped him change the fortunes of his firm, his best practices for building high-quality links, and the type of content that achieves top rankings on Google. Stay tuned.
Tue, July 14, 2020
25. Matthew Dolman, Dolman Law Group - Legal SEO Strategies to Take Your Firm to the Next Level!
Matthew Dolman is the president and managing partner of Dolman Law Group, a plaintiff-only personal injury and civil trial law firm. Matthew is a veteran in the courtroom, having taken on hundreds of personal injury, wrongful death, and general negligence cases. He has received millions of dollars in settlements and verdicts for his clients, earning him his lifetime memberships in both the Million Dollar and Multi-Million Dollar Advocates Forums, as well as countless other legal awards. In this episode… Are you a new or growing firm looking to compete with the big guys? While you may not have the budget for premium TV, radio, and billboard ad slots, there is a better and more effective option: SEO. By optimizing your website for search engines, you can achieve top rankings for search terms that attract and convert potential clients. Just ask Matthew Dolman, managing partner of Dolman Law Group. He’s been leveraging SEO to dominate the accident injury niche in Florida, utilizing unique content and expert optimization tactics to earn top rankings. According to Matthew, SEO is the most significant part of his firm’s successful marketing approach. In this episode of The Rankings Podcast, host Chris Dreyer and Matthew Dolman of Dolman Law Group discuss how to use SEO to take your law firm to the next level. Listen in as Matthew talks about his best practices for creating optimized content, what Google measures to rank your site, and which blogs to follow to become an SEO expert today.
Thu, July 09, 2020
24. Joe Zarzaur, Zarzaur Law - Multi-Channel Marketing, Candid Conversations, and Healthy Employees
Joe Zarzaur is the founder of Zarzaur Law, a personal injury firm based in Pensacola, Florida. Joe is a Board Certified Civil Trial lawyer, a distinction that only 1% of Florida attorneys can claim. Throughout his career in the courtroom, Joe has won record jury verdicts for injury cases in both Escambia and Santa Rosa counties. In addition to his Board Certification, Joe has also been awarded an AV rating and a 10 out of 10 on AVVO.com.
Tue, July 07, 2020
23. Kristin Tynski, Fractl - Content Marketing That Fuses Data Journalism with PR
Kristin Tynski is the co-founder and Senior Vice President of Creative of Fractl, a content marketing agency that fuses data journalism with PR. At Fractl, Kristin leads a team of creative professionals that includes not only designers and programmers, but also SEO specialists, journalists, and writers. Kristin has a BA in Communications from Boston College, and for the past 13 years she has been at the forefront of viral content creation and promotion online. Today, she helps brands create and promote content that provides value for their audiences and yields consistent and high levels of success.
Thu, July 02, 2020
22. David Brauns, Brauns Law — Creativity Over Competition, Tracking KPIs and Achieving Goals
David Brauns is the founding partner of Brauns Law, a plaintiff's only law firm specializing in personal injury claims. David hasn’t had the same journey as most attorneys and actually had a promising career as a software engineer until he switched tracks at the age of 31 to become a lawyer. Join us as we discuss why David swapped coding for the courtroom, what lessons he brought from the IT world into his own law firm, and how nearly 50% of David’s new clients come from his old ones.
Tue, June 30, 2020
21. Sol Weiss, Anapol Weiss — Securing Mammoth Settlements, Developing the Next Generation of Lawyers and the Importance of Reputation
Sol Weiss is a shareholder and director of Anapol Weiss. He is one of the most renowned attorneys in the U.S. thanks to his success in the NFL players’ concussion injury litigation, his enormous $3.75 billion settlement on the Fen-Phen case, and due to the part he played in the infamous Luzerne County “Kids for Cash” civil rights class action. Join us on The Rankings Podcast as Sol reveals his secret to securing big settlements, and he shares what he thinks is the most important asset a lawyer possesses.
Thu, June 25, 2020
20. Brian Panish, Panish Shea & Boyle — Developing Excellence Through Coaching and Grit
Brian Panish is partner at Panish Shea & Boyle and one of the country’s top trial attorneys. Brian’s victories in the courtroom include a $4.9 billion product liability verdict as well as over 100 other verdicts and settlements worth more than $10 million each. In this episode of The Rankings Podcast, Brian tells us why running a law firm isn’t for the faint of heart and how his younger days as an athlete equipped him with the skills he needed to become a great trial attorney. Brian also shares why, as a law firm owner, you can’t afford to tread water with your business and how you can boost your B and C players.
Tue, June 23, 2020
19. Braden Pollock, Legal Brand Marketing — Selling Premium Domains and Providing Top-Tier Leads
Braden Pollock is an angel investor, tech-startup genius and the entrepreneur behind companies such as Sultra, The Grooming Network, ScienceFiction.com and more. But perhaps what he’s best known for in the legal industry is Legal Brand Marketing, a lead generation source for law firms all over the country, providing immediate, high quality, vetted leads. Join us as Braden tells us how he went from selling domains for $7 to millions of dollars, why his leads are a great compliment to your SEO strategy and why you should consider email leakage when choosing a URL.
Thu, June 18, 2020
18. John Gomez, Gomez Trial Attorneys — Building a Titanic Firm and Persevering Through a Pandemic
John Gomez is the CEO and lead trial attorney at Gomez Trial Attorneys. After discovering his affinity for trials, but not enjoying work as a prosecutor, John set out, along with a colleague, to establish Gomez Trial Attorneys, which soon positioned itself as San Diego’s largest plaintiffs' trial firm. In this episode of The Rankings Podcast, John tells us about the early days of the firm and the events that changed its fortune, and he explains how Gomez Trial Attorneys has handled business throughout the pandemic.
Tue, June 16, 2020
17. Jacob Baadsgaard, Disruptive Advertising — The Importance of Developing Your Team and Life Lessons That Will Transform Your Firm
Jacob Baadsgaard is the founder and CEO of Disruptive Advertising. After spending years working for some of the biggest brands in the world and helping them to intelligently analyze their analytics data, Jacob realized that his skills would be valuable to more than just the Fortune 500 companies. With his company, Jacob now helps his clients to grow their own client base and develop their employees in order to foster sustainable client growth. Join us as we discuss how Jacob turned his business into one of the leading ad agencies in the US, why Jacob moved beyond founder-based selling and what he had to do to achieve that, and how Jacob nurtures his own staff to maximize their potential.
Thu, June 11, 2020
16. Seth Bader, Bader Scott Injury Attorneys — Breaking Free of Plateaus and Scaling Up While Maintaining the Client Experience
Seth Bader is the founder of Bader Scott Injury Lawyers, one of the leading workers’ compensation law firms in Georgia and the US. Seth’s expertise comes from his early days as a lawyer where he worked for the organizations he now fights against. With his insights, Seth now litigates on behalf of those who have been injured in the workplace and focuses on providing his clients “outstanding results, personalized attention, and uncompromising integrity.” On today’s show, Seth tells us what inspired him to leave behind insurance defense and he explains how he turned his small solo practice into a firm with over 140 staff in a little over a decade. We discuss what Seth did in the early days of his firm to secure clients, what Seth does to ensure continual growth for his firm, and who Seth looks to for inspiration and mentorship.
Tue, June 09, 2020
15. Nathan Gotch, Gotch SEO — How To Become an SEO Content God
Nathan Gotch is an SEO content advisor and the founder of Gotch SEO. Through his SEO academy, Nathan has taught over 3,000 clients how to improve their search engine optimization practices, and he’s given away free advice to countless more people through his YouTube channel and blog. In this episode, Nathan tells us all about how he got into the world of SEO and how he developed his skillset to the point where he was able to teach others his knowledge. Join us as we discuss why you need to take a good look at your link-building efforts, how Nathan continues to grow and improve his SEO academy, and why less can be more when it comes to content.
Thu, June 04, 2020
14. Ed Herman, Brown & Crouppen — Building A Loveable Brand and Lessons From the Viral Marketing Master
Ed Herman is managing partner at Brown & Crouppen, a personal injury law firm based in St. Louis, Missouri. But as well as a lawyer, Ed is a viral marketing genius. With his hit YouTube series “Ed Versus” and “3 Lawyers Eating Sandwiches”, Ed has achieved millions of views across Facebook and YouTube, putting his firm at the forefront of potential clients’ minds and catapulting their brand into the annals of pop culture. On today’s show, Ed tells us about his foray into viral video marketing and some of the lessons he’s learned along the way. He also shares with us his thoughts on how we should approach branding, why you shouldn’t be afraid to get creative with your marketing material and how you can measure the success of your campaigns.
Tue, June 02, 2020
13. Terry Dohrmann, Litify — Streamlining Practice Management and Revolutionizing Efficiency
Terry Dohrmann is the founding executive and chief revenue officer at Litify. Litify is a business transformation platform with a focus on law practice management that combines case management, marketing, analytics, and more into a single streamlined solution, which has been helping law firms and other businesses to simplify their operations since 2016. On today’s show, Terry shares with us how Litify evolved from a simple client request into the powerhouse of a management tool that is it today. He’ll also explain how the system is helping law firm owners across the country, what makes the platform so secure, and how their new tool, Docrio, is changing the way lawyers generate and manage documentation.
Thu, May 28, 2020
12. Eric Chaffin, Chaffin Luhana - How to Build a Memorable Law Firm Brand
Eric Chaffin is managing partner at Chaffin Luhana, a plaintiffs only law firm. Eric is a trial lawyer with over 25 years’ experience and he is trustee of the Chaffin Luhana Foundation, a not-for-profit established by him and his law partner, Roopal Luhana. Eric and his partner’s altruistic ambitions also extend to their practice where it is their goal to “do good by doing right. On today’s show, Eric tells us how and why he uses his charitable work to promote his own brand and those of local businesses, and he shares with us his high value activities that ensure his firm’s continual growth.
Tue, May 26, 2020
11. Rand Fishkin, SparkToro, Lost and Founder — Building Multimillion Dollar Businesses With The SEO Expert
Rand Fishkin is the founder and CEO of SparkToro and the author of the brutally honest book, Lost and Founder, in which he details his journey in turning his startup idea into a $45 million dollar company. Join us as Rand tells us about the business and life lessons he’s learned while setting up two hugely successful companies, and why, for him, owning a multi-billion-dollar corporation isn’t a measure of success. And we’ll discuss the near-limitless marketing capabilities of SparkToro and why he’s always so candid about his successes and failures.
Thu, May 21, 2020
10. Stewart Guss, Stewart J. Guss Injury Accident Lawyers — Building Great Firms Through Strong Teams and Streamlined Processes
Stewart Guss is a top 100 trial lawyer and has taken his firm, Stewart J. Guss Injury Accident Lawyers, from strength to strength over its hugely successful 22 years. In this episode, Stewart shares with us some of his secrets on motivation and streamlining intake that took him from a solo practitioner working out of a 12’ by 12’ office, to a practice owner with eight locations and over 120 staff.
Thu, May 14, 2020
9. Ken Hardison, PILMMA - Systematic Marketing of the Three Law Firm Marketing Phases
In this episode of the Rankings Podcast, Chris Dreyer talks to Ken Hardison of PILMMA about the systematic approach to building a multimillion-dollar law firm. Listen in as Ken shares his wealth of experience from running a multi-million dollar law practice himself and find out the top tips on how to effectively market your firm and grow your business.
Thu, May 07, 2020
8. Alvaro Arauz, 3a. Law Management — Scaling Law Firms Through Awareness, Aptitude, and Accountability
Alvaro Arauz founder of 3a. Law Management, knows how to run a law firm. For nearly 15 years he’s helped practice owners launch and develop their firms using his signature 3a principles: awareness, aptitude and accountability. Join us today as we discuss what the key to turning attorneys into elite attorneys is, how to get delegate work so you can focus on your critical tasks and why it’s important to keep up your marketing efforts now more than ever.
Thu, April 30, 2020
7. Jay Kelley, Elk and Elk - Trial Debriefs, Values and Radical Transparency, Elite Talent, Collaboration at all Phases
In this episode of The Rankings Podcast, Chris Dreyer interviews personal injury attorney Jay M. Kelley of Elk and Elk about growing a law firm, retaining top talent, the impact of a great company culture that focuses on transparency, and the need for lawyers to debrief before receiving the verdict of a case, and so much more...
Thu, April 23, 2020
6. Brian Chase, Bisnar Chase - Auto Defects Expertise, Hiring/Firing, Continuous Improvement, and High-Value Activities
Brian Chase is a managing partner and senior trial attorney of Bisnar Chase. He was named 2020 Litigator of the Year and 2019 Lawyer of the Year, and holds dozens of other top-rated honors. In this episode… In this episode Brian Chase of Bisnar Chase talks about being an auto defects specialist, pitfalls that he gas learned from, how having superstar people on your team can make your load lighter, and so much more...
Wed, April 15, 2020
5. Michael Mogill, Crisp Video Group — Building Your Brand & The Importance Of Storytelling
Michael Mogill is a branding and marketing heavyweight. He is the founder and CEO of Crisp Video Group, which helps lawyers all over the country to build their brand, using a mix of: highly-produced, story-led video; comprehensive social media services; and expert coaching. In this episode, Michael tells us all about Crisp Video Group and how it’s bringing law firm ads into the 21st century. He explains why it’s importance to think about branding and why calculating your ROI isn’t always helpful.
Thu, April 09, 2020
4. Larry Nussbaum, Nussbaum Law Group — Using Emotional Intelligence To Boost Your Firm & Client Experience
Larry Nussbaum, president of Nussbaum Law Group, always knew he wanted to be a personal injury attorney... That, or an actor. Larry has a natural talent for connecting with people, a skill that soon saw him bringing in enough clients at his first job to start his own practice. Since 2015, Nussbaum Law Group has gone from strength to strength, thanks in no small part to Larry's high EQ and instinctive ability to empathize with others.
Thu, April 02, 2020
3. Sam Glover, Lawyerist.com — Turning A Blog Into A Business & Radical SEO Tips
Sam Glover had started a law firm but was running into frustration after frustration. After spending $2,000 on a botched software installation that left him out of pocket and with a computer system to fix, he needed to vent. Thankfully for us, Sam focused that energy on the Lawyerist.com. And what started out as a cathartic act soon turned into a library of information on how to run a small firm. In today's episode, Sam talks to us about how The Lawyerist evolved from a blog into a vast online community and how he condensed thousands of posts into his book The Small Firm Road Map. We'll also talk about some radical SEO tactics he's employed and why his Twitter bio describes him as an "aging skate punk". What’s in This Episode: Who is Sam Glover? Why did Sam create Lawyerist.com? How to target your desired demographics through SEO. How Lawyerist.com went from a blog, to a book, to an online community. What The Small Firm Roadmap can do for you. What rituals Sam has for ensuring a productive day. And can Sam Glover do a kickflip?
Thu, March 26, 2020
2. Jessie Hoerman, SimplyConvert — Utilizing Chatbots & AI For Law Firms
Jessie Hoerman was in a position that many of us would be jealous of. Her firm, Tor Hoerman Law, was swamped with enquiries from potential clients, but with that came a problem. There were just too many requests for her staff to sort through, which meant the clients she could help were finding themselves at the bottom of an ever-growing pile of contact forms. In today's episode, Jessie tells us how she tackled this issue and created the AI-based chatbot SimplyConvert. We talk about the benefits of AI for law firms, how attorneys could be using chatbots to source out-of-hours leads, and we discuss her firm's philanthropic efforts in the community.
Tue, March 03, 2020
1. Brent Sibley, Sibley Dolman - Morning Routines, Focus, and an Amazing Referral Workflow
Brent Sibley is an elite personal injury lawyer and is the founder of Sibley Law and co-founder of Sibley Dolman Accident Injury Lawyers, LLP. Brent started Sibley Law with nothing more than a homemade website but grew it into the firm it is today, handling high stake litigations and seven-figure settlements. His second firm, Sibley Dolman Accident Injury Lawyers, has multiple offices across Southeast Florida and is continuing to expand. What’s in This Episode: How did Brent start his own firm? Why are morning rituals so important? What inspired Brent to start Sibley Dolman with his partner, Matthew Dolman? And Brent shares how he went from handling $10,000 litigations to securing seven-figure settlements. … all that and so much more
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