Way back in 2007, a teaser trailer for an upcoming unnamed found footage movie hit theaters and confused, excited, and intrigued audiences the world over. 10 years later, we’re right in the thick of the very popular and sometimes disheartening Cloverfield Cinematic Universe. Love it or hate it, the original Cloverfield from 2008 spawned a wildly successful and enigmatic sci-fi thriller series that continues to surprise and (occasionally) deliver. We discuss the massive viral marketing campaign for the original, the origins of the Cloverfield monster, the lasting impact of the franchise, and so much more.

Cloverfield stars Michael Stahl-David, T.J. Miller, Jessica Lucas, Lizzy Caplan, Mike Vogel, and Odette Yustman. Directed by Matt Reeves.

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