The Small Business Big Marketing Podcast with Tim Reid
Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. #SmallBusiness #Entrepreneur #BusinessGrowth #MarketingTips #DigitalMarketing #SmallBiz #Startup #BusinessTips #So...
Mon, December 25, 2023
Unconventional & Unstoppable: Parker Olson's Wild Marketing Tactics That Are Redefining Marketing | 663
Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via aeroplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of unconventional marketing, offering unique insights and inspiration for businesses looking to make an impactful statement. Dive into the world of innovative marketing with us and learn how thinking outside the box can lead to extraordinary success. A little more about unconventional marketer and Forij founder Parker Olson... Welcome to today's episode featuring a truly unique figure in the world of business, Parker Olson. He's not just any entrepreneur; he's a cereal entrepreneur with a deep-seated passion for unconventional marketing tactics. And when I say cereal, I'm talking literally – he's the innovative mind behind Forij , a thriving granola brand . Parker's journey in mastering unconventional marketing tactics is nothing short of remarkable. From handing out product samples to kayakers mid-swim to commandeering the cabin crew's microphone on flights, his methods are as unconventional as they are effective. He even embarked on a cross-country adventure in a Forij-branded Mazda van, making stops across the United States to engage with buyers directly – all epitomising the essence of cost-effective, high-impact marketing. In our conversation, we delve deep into the realm of these unconventional marketing tactics. We'll explore the creative process behind Parker's innovative ideas, how he assesses the return on investment of such unique strategies, and why he believes in the power of simple tools like a $10 whiteboard to drive massive marketing success. And there's more – for an exclusive glimpse into our intriguing discussion, check out a captivating video snippet over at Patreon.com/MarketingPodcast . So, without further ado, let's dive into the world of unconventional marketing tactics with the master himself, Parker Olson. Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!). Patreon - Join Timbo's Business Owner Membership and take control of your marketing. Book Tim Reid - Keynote or conference emceeing. As always, thanks for your support. May your marketing be the best marketing. Timbo Reid Support t
Mon, December 18, 2023
Renae Bunster's Fiery Path to Success: Transforming a Passion for Hot Sauce into a Thriving Food & Beverage Business | 662
Explore the booming hot chilli sauce market with Renae Bunster, a leader in Australia's hot sauce scene. In episode 662 of the award-winning Small Business Big Marketing podcast, Renae updates us on her expanding empire, including her new Tequila and pre-mixed cocktail lines. Get ready for a fiery discussion! A little more about Bunster's Worldwide founder Renae Bunster ... During a holiday through central America in 2011, Aussie journalist Renae Bunster fell in love with the delicious fresh hot sauces from the region. Upon returning home she couldn’t find anything that came even close, so like all good entrepreneurs, she began making her own, calling it Shit The Bed ! Friends who'd never even liked chilli before were suddenly kicking down her door, and it quickly turned into a thriving business with orders coming in from all over Australia. In fact, when I first interviewed Renae in episode 401 , she was already selling $8,000 worth a day, and was the number one selling hot sauce on Amazon Australia ahead of the giant Sriracha ! Realising she was on to something, she sent a load over to the US and Shit The Bed quickly became number one on Amazon USA! Today, the Bunster hot sauce empire is thriving with new flavours added, supported by a huge national distribution including Woolworths , plus Renae has extended the brand into pre-mixed cocktails and a dedicated Tequila brand with flavours including Peanut Butter and Fruit Tingle! So sit back as Renae shares how she’s gone about building her empire, along with how she’s raised $3.7M through equity crowd-funding, and how she got her hot sauce brand featured on Hot Ones , one of YouTube's biggest channels. As always, you’ll find a video snippet from this interview that I feel is super interesting over at Patreon.com/MarketingPodcast . Enough from me, let’s go meet Renae … Resources mentioned in this episode ... Built To Sell interview with John Warily Working Backwards interview with Colin Bryar Hot Ones YouTube channel Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).
Mon, December 11, 2023
Tips for looking sharp in business with New York fashion stylist Nicole Russo | 661
As a smart business owner you’re constantly making adjustments to your product or service offerings, your customer experience, your pricing and many other key parts of your business. But (like me) I bet you avoid, or at the very least, don’t find the time to give yourself a bit of a spruce-up, as well. If that’s the case, then you’ll love the tips New York stylist Nicole Russo has to share. It’s a smartly dressed episode 661 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about New York stylist Nicole Russo ... Today’s special guest, Nicole Russo, is a fashion stylist based in New York who is all about helping business owners look and feel like the rockstars they truly are, regardless of their size or what's held them back before. From the Saudi Royal family to Google big shots and even New York Times executives, she’s dressed them all and left them pretty damn happy with themselves. So if the idea of looking sharper, smarter or more business-like appeals to you, then you’ll love what Nicole has to share including: What’s the right look for you and how to get it important Examples of how a change in one’s appearance resulted in a measurable ROI How styling advice differs by industry How to change your look based on the business setting When should a business have branded uniforms Whether we should dress to match our clients And of course some simple hacks to get you looking sharp pronto! As always, you’ll find a snippet from this interview that I feel is super interesting over at Patreon.com/MarketingPodcast. I kicked things off by asking Nicole how she turned some bad dates into a successful styling business … Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!). Patreon - Join Timbo's Business Owner Membership and take control of your marketing. Book Tim Reid - Keynote or conference emceeing. As always, thanks for your support. May your marketing be the best marketing. Timbo Reid Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, December 04, 2023
How to create an untouchable business by doing less | 660
Today’s guest lives by the philosophy that offering less enables you to build a business that others simply can’t touch. Has it worked? Has it ever! It’s a ridiculously simple yet powerful, episode 660 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Mobile Skips owner Jacob Spencer ... Eight years ago, and without any industry experience, Jacob Spencer bought the underperforming Mobile Skips business. This year it will turn over $8 million, thanks to his 17 very motivated franchisees across Australia, a lucrative Bunnings contract and his very own and unique skip bin design. Now … if you think there’s nothing to learn from a mobile skip business, then you could not be wronger! Jacob, who’s incredibly humble about his business achievements and marketing know-how, has built a highly profitable business off the back of some very clever, yet simple, concepts. Concepts, that as you’ll see, have made it hard for others to replicate. And concepts that you can apply immediately into your business. So seriously, grab a journal, as you’re about to discover so much business and marketing gold including: Why choosing to do less creates an untouchable business The power of offering a celebrity service (and that’s not what you think) What you can learn from Janine Allis and her Boost Juice empire How to create a brand that attracts the right people Jacob explains how he’s encouraged over 5,000 Google reviews And you’ll hear yet another example of a compelling customer experience A big thank-you to past guest and founder of Lord of the Fries , Amanda Leigh-Walker, for bringing Jacob and his business to my attention. Oh, and a reminder that if you’d like to watch this interview, then simply join my small business owner Membership at Pateron.com/MarketingPodcast. The first 7-days are free. I started off by asking Jacob why rubbish removal? Resources mentioned in this episode ... Product Review website Jacob mentioned Geoff Ramm's book on Celebrity Service Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!). Patreon - Join Timbo's Business Owner Membership and take control of your mar
Mon, November 20, 2023
Being On-Purpose & Honouring Your Creativity with Frank Greeff | 659
Recently ex-chef turned online entrepreneur Frank Greef shared his incredible journey with us in which he and his brothers started a business in a field they knew nothing about, risking their parents’ livelihood, and then selling it for $180M. As amazing an episode as it was, I was reminded by a long-time listener that Frank and I neglected to cover one very important point. One that if you truly get your head around, your business life will never be the same again. It’s an inspiring episode 659 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Real Base co- founder Frank Greeff ... In episode 655, I interviewed ex-chef Frank Greeff , who with his two brothers, created and sold a real estate marketing business for $180M, risking their parent’s business along the way. If you’re yet to listen to that chat, I’d encourage you to do so. Based on your feedback, it’s clear that you guys loved Frank’s story BUT, it’s also clear that I didn’t go quite far enough, as this note from long-time listener Ben Minutoli makes clear. Here’s what Ben had to say … “Hey Timbo, please tell me you have plans on getting Frank Greeff back on the show again soon? We went the whole episode hearing about his business and how he built it up from nothing and sold it for a fortune and all the lessons along the way. But then, right at the end, Frank drops the bombshell that he’s planning to write and sell a cookbook, to raise a million bucks for charity in less than 2 months, and to do that he has hired a videographer and will be doing content marketing costing up to $300,000. Ohh mate!!!! You need to get him back on so we can hear about what he plans to do and why he decided to go that way.” Well Ben (and others) your wish is my command. Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!). Patreon - Join Timbo's Business Owner Membership and take control of your marketing. Book Tim Reid - Keynote or conference emceeing. As always, thanks for your support. May your marketing be the best marketing. Timbo Reid Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, November 13, 2023
Tiny Cabins, Big Names: How Unyoked Caught the Eye of Matthew McConaughey & Apple | 658
Dive into the world of strategic partnerships on The Small Business Big Marketing Podcast as we explore Unyoked's journey with co-founder Chris Grant. Discover how their alliance with Matthew McConaughey and Apple epitomises the fusion of nature and business, and learn the secrets behind Unyoked's success. This is a masterclass in leveraging high-profile collaborations to redefine the escape from modern stressors through the power of nature. Tune in for inspiration on cultivating impactful partnerships. A little more about Unyoked's founder Chris Grant ... In 2017, Chris Grant and his twin brother Cam embarked on a venture to redefine our connection with nature through Unyoked , with strategic partnerships at the heart of their mission. Unyoked’s off-grid, minimal impact cabins, strategically placed in the midst of unspoiled landscapes, offer a respite from the relentless pace of modern life, serving as a bridge back to the ancient calm of the wild. With a growing portfolio of 100 bespoke cabins across three countries and over 35,000 stays, Unyoked's journey has been bolstered by strategic collaborations with the likes of Matthew McConaughey and tech titan Apple. These alliances have not only amplified their reach but have also affirmed their innovative approach to merging tranquillity with enterprise. This expansion and recognition as leaders of innovation have been fuelled by a recent $28 million funding, earmarked for a European venture. Chris and Cam's recognition in The Australian's Top 100 Innovators for two consecutive years speaks volumes of their vision. In our conversation, I explore with Chris the challenges of transitioning from corporate life to carving a path in the wilderness, underpinned by strategic partnerships that transform and transcend. Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!). Patreon - Join Timbo's Business Owner Membership and take control of your marketing. Book Tim Reid - Keynote or conference emceeing. As always, thanks for your support. May your marketing be the best marketing. Timbo Reid Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Sun, November 05, 2023
Mastering SEO 2024: Leveraging Helpful Marketing for Top Rankings with Harry Sanders | 657
Episode 657 of the award-winning Small Business Big Marketing podcast reveals the top SEO secrets of 2024. Harry Sanders, Australia's foremost SEO specialist, explains how helpful marketing can be your game-changer in the aftermath of Google's pivotal September update. For small business owners aiming for top Google rankings without splurging on ads, this is an episode you can't afford to miss! A little more about StudioHawk's founder Harry Sanders ... If you’re new. Firstly, welcome. Thanks for dropping by. Secondly, Harry’s Australia’s leading authority on SEO. He’s the founder of StudioHawk - Australia’s most awarded SEO agency. He started Hawk Academy - Australia’s best DIY SEO resource for small business owners. Plus he has deep connections into all things Google . So strap ina as Harry explains what the September 2023 Google update means for your business. Hint. Create online content that helps your precious customers make an informed purchase decision. He also explains the importance of EEAT, standing for experience, expertise, authority & trust. He takes us through Google’s new SGE - Search Generative Experience. And to top things off, he shares some digital PR case studies that are getting solid backlinks for StudioHawk clients. And BTW, if you’re not a StudioHawk client, but you like the idea of being and staying on page one for key search terms, then check-out StudioHawk.com/Timbo for Harry’s exclusive listener package. I start off by asking Harry how us small business owners should think about SEO. Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!). Patreon - Join Timbo's Business Owner Membership and take control of your marketing. Book Tim Reid - Keynote or conference emceeing. As always, thanks for your support. May your marketing be the best marketing. Timbo Reid Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, October 30, 2023
From the Kardashian's Doorstep to Aerial Banners: The Unconventional Marketing Genius of Shhh Silk's Olivia Carr | 656
Who doesn't love unconventional marketing ideas? Olivia Carr of Shhh Silk does. When it comes to marketing her business, Olivia Carr is all about out-of-the-box-thinking. How out of the box? Like … she flew to LA from Australia, hired a car and drove to the Kardashians house and left them some product! It’s an all-systems-go episode 656 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Shhh Silk's founder Olivia Carr ... Righto, at this point I normally rabbit on about supporting the work I do for small business by joining my Membership over at Patreon.com/MarketingPodcast. But I have something so much more important to share with you, especially if you’re looking for new and effective ways to put your business on the map OR simply if you want to add more fun to your marketing. Olivia Carr is the founder of Shhh Silk . An online / offline business that sells silky things that help you sleep - eye masks, pillow cases, etc. It’s turning over around $2M a year and has seven staff. But that’s not important right now. What is important is the way she goes about building the business, through fun, Guerilla-type marketing ideas. And she has plenty. From driving right up to the front door of the Kardashian’s house unannounced, to flying a plane towing a promotional banner over the Melbourne Cup, Olivia is a huge believer of out-of-the-box thinking. Her mantra is to do what other business owners aren’t willing or haven't even thought about doing. That’s where the clear air is. Now, a couple of things to note … Olivia has written a book called Self Made which you’ll hear referenced a few times, plus she’s endured a troubled upbringing, postnatal depression, and she’s a fellow sufferer of anxiety … all of which we touch on in the early stages of this very personal chat. If you are doing it tough, or you are triggered by any of this discussion, then please talk to a friend, or call your local support service which in Australia is Lifeline on 13 11 14. Let’s go meet Olivia Carr. Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!). Patreon - Join Timbo's Business Owner Membership and take control of your marketing. Book Tim Reid - Keynote or conference emceeing. As always, thanks for your support. May your marketing be the best marketing. Timbo Reid <a href="https://www.patreon.com/marketing
Mon, October 16, 2023
Frank Greeff's $180 million dollar roll of the dice | 655
Eleven years ago, Frank Greeff was a chef. Ten years ago he started a business with his brothers in a completely unrelated industry. Last year he sold that business for 180 million dollars! But it’s what he risked to achieve that outcome that is truly breathtaking! It’s a not-for-the-faint-hearted episode 655 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about RealBase co- founder Frank Greeff ... Today’s special guest, Frank Greeff , used to be a chef who, with his two brothers ten years ago, started a business (from scratch) called RealBase , helping land rats, sorry I mean real estate agents with their marketing. It grew to 350 staff, turning over 35 million annually, and was then acquired by Domain.com.au for $180 million last year. Frank, welcome … I have so many questions! Why don’t you start by giving us the one-minute Realbase pitch, and telling us how the idea came about. Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!). Patreon - Join Timbo's Business Owner Membership and take control of your marketing. Book Tim Reid - Keynote or conference emceeing. As always, thanks for your support. May your marketing be the best marketing. Timbo Reid Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, October 10, 2023
Chatbots, Instagram & Sonic the Hedgehog: The Unconventional Business Wisdom of Beast Gear's Ben Leonard | 654
Who doesn't love a bit of unconventional business wisdom! Ben Leonard has no business training. In fact, his background is in Ecology. Oh, and he’s a whale and dolphin nerd, who had no interest in fitness, until his mid 20s, when he decided to build a successful online fitness brand called Beast Gear which, in its third year, turned over six million large ones! It’s an unbelievable episode 654 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about this episode First and foremost Ben Leonard is an ecologist by trade, and a self-confessed whale and dolphin nerd. Thanks to a health scare, he’s also the founder of Beast Gear , an online business, built on a laptop, in a cupboard, in his spare time, with an initial £1,000 investment. Three years later, Beast Gear was turning over more than £4 million at which point Ben achieved business’s Holy Grail …. and exited for life on a hammock. Well, that’s not exactly true … whilst he did exit with a nice little earn, he’s already in the throes of at least two more online business ideas … one which I absolutely love. Oh, and he’s also written a book titled Quit Stalling & Build Your Online Brand . What is it with these millennials?! In this chat, Ben generously shares where the idea for Beast Gear came from, how he scaled using chatbots and Instagram, why a huge fitness brand tried to sue him and failed, plus he’s a big fan of the business learnings from Sonic the Hedgehog! With all this success, and with so many eCommerce stores out there, I started off by asking Ben whether it’s too late for the average Joe to start one. Links Mentioned Grab a copy (plus some free goodies) of Ben Leonard's book Quit Stalling And Build Your Online Brand . Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!). Patreon - Join Timbo's Business Owner Membership and take control of your marketing. Book Tim Reid - Keynote or conference emceeing. As always, thanks for your support. May your marketing be the best marketing. Timbo Reid Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, October 02, 2023
Stuck On The AI Treadmill? How To Put AI To Work For Your Business | 653
Can you believe it’s not even a year since ChatGPT entered our collective consciousness, making AI part of everyday speak?! “How did we ever live without it?” some are saying. Whilst others are openly cursing it. Love it or hate it, AI (in all its forms) is here to stay, so best us business owners do our best to wrap our heads around it. It’s another artificially intelligent episode 653 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about this episode As you’re probably experiencing yourself, AI continues to be the talk of the town. You only have to visit any social media platform to see friends and colleagues boast about what they’re achieving thanks to their new found best artificial friend, the amazing images they’ve created and the crazy amount of time they’re saving by using the likes of ChatGPT. There’s no doubt AI is saving us all a bunch of time, and enabling us to get shit done that we never dreamed possible. But are you getting stuck on the AI treadmill? Or are you being super smart in the way you’re using it? Well today, myself and past guest (from episode 630 ) Troy Dean of Agency Maverick s continue the AI discussion. We discuss: How smart business owners are using AI. The interplay between human and machine, and the importance of being a good prompter! I share the results of a research study I did amongst my Facebook Tribe and LinkedIN followers, who revealed how they’re benetting from AI And we talk about how to get started with AI if you haven’t already. And just a reminder that all Silver Members of my Small Business owners Membership can watch the full video of this interview (plus access a bunch of other marketing goodies) over at Pateron.com/MarketingPodcast . There’s a free, no-obligation 7-day trial, then it’s 47 tax-deductible dollars per month. Links Mentioned Learning Studio AI - Transform any subject into a stunning online course Holly Hires - AI powered virtual recruiter Task Ade - Unlock the power of generative workflows, task automation Google Duet - An always-on AI collaborator that pr
Mon, September 25, 2023
Inside the Canva Empire: The $25.5B Vision of a 19-Year-Old Melanie Perkins | 652
Canva's Melanie Perkins. From her parent’s lounge room in 2013, 32 year old Melanie Perkins invented Canva; an online design tool with a mission to empower everyone in the world to design anything and publish anywhere. In 2023, Canva has just been valued at 25.5 billion dollars! It’s a rags to riches episode 652 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Canva founder Melanie Perkins ... In 2006, Melanie Perkins was a troubled 19 year-old teenager. Not by the usual stuff that troubles most people of that age. Oh no … something much more serious. Melanie was troubled by the fact that desktop publishing software (like Adobe, CorelDraw and Photoshop) was complicated and hard to use. So, like any smart, young entrepreneur, she came up with a simple, elegant solution … starting small by launching a business making high school yearbook design easy. It was a huge success, and following an unexpected meeting with a venture capitalist, she found herself able to pursue her original idea and the chance to take on the software industry giants of the desktop publishing world. Fast forward to 2023, and Melanie’s online design platform Canva , has recently been valued at $25.5B, she employs over 2,500 staff who have no working hours or dress code, Canva has over 135 million active users … and here’s the interesting bit … Melanie thinks she’s only just scratched the surface of what’s possible. This interview is from 2019 when I caught up with her in Canva’s new inner-Sydney 7-story office which resembles something more of an oversized cubby house for millenials, complete with a very cool rooftop garden, full commercial kitchen pumping out two home-cooked meals a day, a very funky, well-stocked bar, and all types of meeting booths and rooms and pods full of young folk getting stuff done. I started off by asking Melanie what it feels like to be the founder of a company that (at the time) was valued at a tiny $3B? Oh, and here's the transcript of my interview with Melanie Perkins of Canva . Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!). Patreon - Join Timbo's Business Owner Membership and take control of your marketing. Book Tim Reid - Keynote or conference emceeing. As always, thanks for your support. May your marketing be the best marketing. Timbo Reid
Sun, September 17, 2023
Discovering Your Unique Business Niche: Lessons from the Master of Category Design, Christopher Lochhead | 651
How and why a small business should design a category and own their niche with Christopher Lochhead. If the idea of standing out, for all the right reasons, in your crowded marketplace appeals (and why wouldn’t it?!), then it’s time you became a category pirate! Arrrrrrrrr, it’s episode 651 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Category Design expert author Christopher Lochhead ... If you’re a regular listener of this podcast, you’ll have heard me bang on about the power of owning a niche an inch wide and a mile deep. Well, you no longer need to take my word for it, as we’re about to hear from a world-leading expert on this exact topic or as he likes to call it …. Category Design. Christopher Lochhead is a dyslexic paperboy turned three-time Silicon Valley public company CMO and investor / advisor to 50+ startups; however he’s best known as the Godfather of Category Design , having written numerous best sellers including Niche Down , Play Bigger and The 22 Laws of Category Design ; he publishes a newsletter on the topic, plus he has a podcast called Follow Your Different . Get ready for a captivating conversation on how to think differently and why seeing the world through a category design lens can change the course of your business and your life. And just a reminder that all Silver Members of my Small Business owners Membership can watch the full video of this interview over at Pateron.com/MarketingPodcast . There’s a free, no-obligation 7-day trial, then it’s 47 tax-deductible dollars per month. Righto, here’s Christopher explaining what category design is and how it differs from niching. Businesses that make this podcast possible eBusiness Institute - Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites. StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!). Patreon - Join Timbo's Business Owner Membership and take control of your marketing. Book Tim Reid - Keynote or conference emceeing. As always, thanks for your support. May your marketing be the best marketing. Timbo Reid <a href="h
Mon, September 11, 2023
Go for stupid and achieve the unbelievable with Steve Sims | 650
Goal setting in business. Long time friend of this podcast Steve Sims, AKA the man that can, whose clients include Elton, Elon and Sir Richard, has one piece of proven advice for all of us … Go for stupid. Ignore it and you and your business is destined for a life of mediocrity. Listen to it, and you just may achieve the ridiculous! It’s a strategically stupid episode 650 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Go For Stupid author Steve Sims ... Steve Sims is the visionary founder of the world’s first luxury concierge that delivers the highest level of personalised travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest. He is also author of a fantastic book on how and why to set ridiculous goals, aptly titled Go For Stupid: The Art of Achieving Ridiculous Goals . Previous interviews with Steve Sims: A simple referral marketing technique | 236 How to get Elton John as a client | 452 Steve teaches you how to ignore what everyone else thinks and go for big, stupid, ridiculous goals. From organising a private dinner in front of Michaelangelo's David to securing a tour of SpaceX led by Elon Musk himself, his accomplishments always start with the same questions: How far can I take this? What would make this a stupid achievement? You’ll also discover: How to get out of your own way The right questions to ask when starting a new project The habits of highly successful people Plus Steve describes his Speakeasies that have had him take paying clients into the world's most famous brothel and a level 4 high security prison. Oh, and one last thing. Despite Steve’s pommy accent and a network of people any of us would kill for, he looks like he’s just stepped off a Harley and is ready to rumble! I started off by asking Steve why he loves to be laughed at! Businesses that make this podcast possible eBusiness Institute - Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites. StudioHawk - No generalists
Mon, September 04, 2023
B2B Sales Tips For Small Business With BindiMaps Mladen Jovanovic | 649
Here's some B2B sales tips for small businesses. Afterall, B2B selling can be tricky. Even trickier if you’re selling a complex product or service to an infrequent buyer. Today’s guest is confronted with both these challenges on a daily basis. Poor him, but lucky us as he’s about to share how he does it. It’s a businessy episode 649 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about BindiMaps Co-Founder Mladen Jovanovic ... So I know I’ve set up today’s special guest Mladen Jovanovic of BindiMaps , as a B2B sales expert. And he is; and you’re going to love the tips he shares including a super simple formula for ensuring your prospects feel understood, and why focussing on your staff first is also good for B2B selling. Buy Malden's B2B Sales Tips Training Course here. But Malden is also the co-founder of a very unique business. Called BindiMaps , think of it as Google Maps but for the indoors. That’s right, BindiMaps starts where Google Maps finishes. It maps large buildings, shopping centres, hospitals, sporting venues and so on, and delivers these maps via an app. I do love the never ending ways people make money! Launched in 2019, the business employs 19 staff, has offices in Sydney and Melbourne, and has mapped indoor locations across Australia, New Zealand and Europe. So lean in as Malden shares the BindiMaps origin story, why the original target audience quickly changed once they went live, and how they’ve gone about selling a complex product to an infrequent buyer. And just a reminder that all Silver-arma Members of my Small Business owners Membership can watch the full video of this interview over at Pateron.com/MarketingPodcast (in fact, it’s been up there for a week). It’s 47 tax-deductible dollars per month, and you can trial it free for 7-days. Righto, let’s go meet BindiMaps co-founder and B2B sales expert Malden Jovanovic … Last Week's Episode of The Small Business Big Marketing Podcast Old School Marketing Strategies Built This Rock Solid Stone Empire | 648 Businesses that make this podcast possible eBusiness Institute - Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites StudioHawk - No genera
Mon, August 28, 2023
How a $40 million stone business owner has built a rock-solid empire | 648
Old-school marketing strategies. If you’re interested in building a business with rock-solid foundations that’s primed for growth, then you’re in the right place. Not because today’s special guest owns Australia's largest, family-run stone business; but because he’s doing it in a way that ensures steady, long-term growth that avoids the painful peaks and troughs. It’s a not-so-rocky episode 648 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Gitani Stone Owner Jason Gittany... As an immigrant tiler, Jason Gittany’s father started Gitani Stone in 1974. At the time, it was a modest business providing exceptional supply and installation of marble stone bench tops and other stone products to homes across the Sydney metropolitan area. Fast-forward to 2023, and Jason’s now running the business, having taken it from a modest one man show, to now one of Australia's premier, family-owned stone suppliers and installers, employing 60 staff, and turning over $40 million annually. They even own their very own Australian quarry, whilst still importing from a quarry outside of Florence, Italy where Michaelangelo once acquired his own stone for the likes of creating David and other famous works. In this candid chat, Jason shares what he calls his steady strategies for growing the business to where it is today, how he builds loyal, trusted client relations, and how he targets both B2C and B2B customers, each one requiring something just a little bit different. I started off by asking Jason what the most extravagant project Gittany Stone has ever delivered. Last Week's Episode of The Small Business Big Marketing Podcast AI For Small Business: A Beginner's Guide with Dr Catriona Wallace | 648 Businesses that make this podcast possible eBusiness Institute - Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites Patreon - Join Timbo's Business Owner Membership and take control of your marketing Book Tim Reid - Keynote or conference emceeing As always, thanks for your support. May your marketing be the best marketing. Timbo Reid <a href="ht
Mon, August 21, 2023
AI for small business: A beginner’s guide with Dr Catriona Wallace | 647
AI for small business. Thanks to ChatGPT launching in November 2022, AI (AKA artificial intelligence) is now on the lips of every small business owner. To find out how we can use AI to our advantage, world leading expert Dr Catriona Wallace joins us to share the good, the bad and the downright ugly. It’s a no holes barred, slightly scary, and definitely artificially intelligent episode 647 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about world-leading AI expert Dr Catriona Wallace … In October 2022, we were all happily going along running and growing our precious businesses. Writing copy, creating content, SEOing, PPCing, recruiting, targeting, selling, pricing and so on. Then in November, ChatGPT launched and AI became the most talked about thing since, well … the Internet itself! But what really is AI? What types of AI are there? How do they work? Can they be trusted? How can they help your business grow? Should you be scared or excited? Or both? How can you use ChatGPT to your advantage? And what other AI applications are out there? So many questions! Fortunately, today’s special guest, Dr Catriona Wallace is a world-leading AI expert. She’s also a Shark on Network Ten’s hit series Shark Tan k. She’s LinkedIN’s top voice on Technology. She’s Chairperson at BOAB AI , a VC firm investing in AI startups. The author of the best selling book Checkmate Humanity . Founder of the Responsible Metaverse Alliance . An advocate for the psychedelic renaissance. And she’s the mother of five. You honestly could ask for a better person to help us navigate this brave new artificially intelligent world. For those of you who are silver or gold Members of my small business owners Membership, you can also watch the video of this full interview. It’s been up there for a week. If you’re not a Member you can become one in less than 30 seconds over at Patreon.com/MarketingPodcast. I started off by congratulating Dr Catriona Wallace on her Shark Tank success. Last Week's Episode of The Small Business Big Marketing Podcast How (& why) to target small compounding growth initiatives not short-term sales with Ferndale’s Leigh Edward | 646 Businesses that make this podcast possible - Please support them ...
Mon, August 14, 2023
How (& why) to target small compounding growth initiatives not short-term sales with Ferndale's Leigh Edward | 646
Ferndale Food’s second-generation owner Leigh Edward goes about running his multi-million dollar family business in a very refreshing way. He’s strong on values, considered in his approach, and avoids trying to be anything he isn’t. As a result, Ferndale are the producers of some of Australia’s biggest, privately-owned confectionery brands. It’s episode 646 of The (14 year-old, award-winning) Small Business Big Marketing podcast, that wreaks of the sweet, sweet smell of success! A little more about Ferndale Food's Owner Leigh Edward... I can’t really put my finger on it, however there’s something about the way regional-based, family-owned businesses are run that I find a joy to hear about. Whilst I’m generalising, the owners of these types of businesses seem to go about growth a little differently to those in the big smoke, that aren’t family run. They’re often run on a strong set of values passed down through the generations, they’re in less of a rush (to do anything, really!) than their big city cousins, and they create great working environments that attract good, quality staff. Today’s special guest, Leigh Edward , second-generation owner of Ferndale Foods in regional Victoria is a great example of this. Started in 1995 by Leigh’s old man in response to a gap in the market for low-sugar confectionery products, Ferndale is the creator of global confectionery brands including JILA Mints , JOLS Pastilles , Licorettes and they even produce Blitz Mints for supermarket chain ALDI . Turning over 35 million dollars annually and employing over 60 staff, this is a great story that builds on the message of last week's episode with Mez from Wholesome Bowl … stick to your values, avoid being anything you’re not and slowly build a business loved by all. We cover plenty of marketing ground in this chat with Leigh including his approach to branding, packaging, innovation, risk-taking and manufacturing, plus he has some solid insights into how best to navigate the fragmented media landscape we’re all confronted with. Last Week's Episode of The Small Business Big Marketing Podcast How to slowly launch a successful FMCG brand with Wholesome Bowl's Mez Jamali | 645 Businesses that make this podcast possible - Please support them... Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites Join Timbo's
Mon, August 07, 2023
How to slowly launch a successful FMCG brand | 645
Any private individual (not company, but individual) who launches an FMCG brand instantly has my attention. Why? Because the hurdles between the idea and success are huge. That’s why when I had the opportunity to interview a fellow who, with his own money, had launched Australia’s newest instant noodle brand, I jumped at it! It’s a flavoursome episode 645 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Wholesome Bowl Co-Founder Mez Jamali... Righto, let’s meet todays’ special guest. His name is Mez Jamali, and like so many small business owners, he’s full of courage and passion for what he’s building. And I love that! Mez is the co-founder of Australia's newest instant noodle brand - It’s called Wholesome Bowl …. and the offering, right now, is simple. Packets of chicken and beef flavoured noodles with the added benefit of being nutritionally good for you thanks to the inclusion of fibre, protein, vitamins and minerals.I know what you’re thinking... Come on Timbo, they’re instant noodles. How can they be healthy?! Well, put any limiting beliefs aside, as it’s Mez’s approach to launching a brand in the cut throat world of FMCG that’s most interesting. I mean, come on, think about some of the challenges he faces: Finding a manufacturer when he’s got no track record. Getting distribution across independent stores as well as the big multinational supermarket chains. Going up against brands like Maggi who’d happily knock him off in a heartbeat. All this using his own money and on a very modest budget. No matter what business you’re in, there’s plenty to learn from Mez’s approach; especially his focus on nostalgia. More on that shortly. I stared off by asking Mez, what inspired him to become the instant noodle guy?! Last Week's Episode of The Small Business Big Marketing Podcast Reality TV Veteran Dan Munday On How To Generate Big Ideas | 644 Businesses that make this podcast possible - Please support them... Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites Join Timbo's Business Owner Membership and take control of your marketing Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what mark
Mon, July 24, 2023
Reality TV Veteran Dan Munday on how to generate big ideas | 644
Where the hell do good ideas come from? Why are they so hard to come by? How do you know when you’ve got a good one that will grow your business exponentially? The hunt for answers to these questions continues today with Dan Munday, a twenty year veteran of reality TV, having contributed to the success of shows including Survivor, The Apprentice and Real Housewives. It’s a big-thinking episode 644 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about reality TV veteran Dan Munday ... If you’re a long time listener of this podcast, you’ll know how much I love and respect the power of a good idea. This dates all the way back to my first job in Australia’s largest advertising agency where ideas were all we had; and we charged handsomely for them. Whether we’re talking about an idea for a new business, a new product or service, a campaign headline, a promotion, or maybe you’re just looking for a more creative way to tell your story, a good idea is worth its weight in gold. Today ideas are more important than ever, with competition in every industry, every category, every market at an all time high; and, in a world of sameness, a great idea can be your point-of-difference, positioning you well away from your competition. But where do good ideas come from? To help answer that, let’s meet Dan Munday, a twenty year veteran of reality TV, working on global hits including Survivor , through to The Apprentice (which one ex-President hosted) and Real Housewives . Dan’s involvement in these multi-gazillion dollar franchises included designing the shows’ look and feel, creating the challenges, helping integrate brands in order to get commercial outcomes; plus the development and pitching of new shows in this sought-after space. Now working as a freelance creative, Dan recently launched The Sunny Coast Showdown - a film and TV talent incubator. So lean in as Dan and I explore the art and science of generating, and pitching, big ideas. I started off by asking Dan what’s been his most memorable career highlight? Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing Last Week's Episode of The Small Business Big Marketing Podcast Sexual Well-Being Entrepreneur Hugh Crothers Is Disrupting A Category Full Of Stigma | 643 As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what ma
Mon, July 17, 2023
Sexual Well-Being Entrepreneur Hugh Crothers is Disrupting a Category Full of Stigma | 643
Sexual wellbeing entrepreneur, and fourth-generation family business owner Hugh Crothers, says life is better with pleasure. Frictionless pleasure, to be exact. So, he’s on a mission to disrupt a category laden with stigma, and make it accessible to all of us who love a bit of the good old slap and tickle! It’s a well-lubed, and slightly naughty, episode 643 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Drip founder Hugh Crothers ... Hugh Crothers is the founder of Drip , a sexual wellbeing brand he started in 2021 catering to people who are curious and diverse when it comes to sex. Part of Substance , a 100% Australian owned, fourth generation health and wellbeing company, as a young queer person, Hugh struggled to find education and unbiased information about sex and intimacy. At the same time, he realised that Australians had few options when it came to premium sexual wellbeing products made locally. Setting out to create a brand as a love letter to his 18-year-old self, Hugh founded Drip bringing together his appreciation and experience in design, health and sexuality. Two years in, Drip’s range can be found in over 50 retailers nationally including Chemist Warehouse, and includes an organic oil-based lube, a water-based lube, a minty breath spray, and an organic sex toy cleaner. If the kids are close by and you’re not ready for the Birds and the Bees chat, then maybe lock them up for an hour or so as Hugh shares: How the idea for Drip came about The challenges of getting it to market in a fourth generation family business The difficult convos that happened around the family dinner table Plus how he’s marketing products that are often censored on social media If you're a Silver or Gold Member of my Patreon , you can watch this interview over at Patreon.com/MaretingPodcast. Let’s go meet Hugh. Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing Last Week's Episode of The Small Business Big Marketing Podcast Waze Founder Noam Bardin has launched a Twitter alternative called Post | 642 As always, thanks for your support. May your marketing be the best marketing. Timbo Reid</
Mon, July 10, 2023
Waze Founder Noam Bardin Has Launched a Twitter Alternative Called Post | 642
Can you imagine starting a new social media platform? The money required, the resources, not to mention the time and the risk! It’s certainly not for the faint-hearted. Well, today we meet Noam Bardin, a Silicon Valley veteran and the Founder of Post.News , a new social media that's taking Elon Musk’s Twitter head on! It’s a take-on-the-big-boys episode 642 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Post.News Noam Bardin ... Noam Bardin founded Waze , the crowd-sourcing traffic app and one of the world's most talked-about start-ups following its acquisition by Google in 2013. I can imagine that would be a pretty handy pay day! He’s been labelled as one of Business Insider’s 100 Stars of Silicon Valley. And he’s completed a Masters of Public Administration at Harvard Uni , where he began planning on how to save the world. Not a bad CV so far, but where it gets really interesting is that Noam is also the Founder of Post.News , a new social media site he launched in 2022, that upon first look, is not dissimilar to Twitter . Yep, you’re about to hear from an entrepreneur who’s taking on Elon Musk’s Twitter ?! Albeit, with a few minor differences like posts are not limited to 280 characters, you can buy individual articles from premium news providers and you can tip creators. In his own words Noam describes Post as being for “real people, with real news and civil conversations”. Is he crazy? Does he know something we don't? Has he got more money than sense? Let’s go find out as Noam shares: Why he’s taking on one of the biggest social mediums in the world. How he’s actually doing it, not to mention financing it! Plus we have a super interesting conversation about the minimum viable product concept or MVP as it’s often referred to. If you're a Silver of Gold Member of my Patreon , you can watch this interview over at Patreon.com/MaretingPodcast . I started off by asking Noam what he loves about social media, and what’s his favourite platform. Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is workin
Mon, June 26, 2023
The surprisingly simple wealth-building strategy of website investor Matt Raad | #641
Some people buy, renovate and sell property in the hope of creating the perfect lifestyle. Not today’s guest. Matt Raad (and his wife Liz) buy, renovate and keep (although sometimes they sell) websites, and they have created the perfect lifestyle. It's time to uncover these surprisingly simple wealth-building strategies of website investor Matt Raad, in a get-rich-quicker-than-you-may-have-thought-possible episode 641 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about eBusiness Institute’s Matt Raad ... Matt Raad (along with his wife Liz) is regarded as Australia’s leading expert in creating highly profitable website portfolios with high margins and low overheads. In fact, they were one of the first in the world to buy and renovate a portfolio of websites worth millions of dollars; a strategy they now teach beginners to reach six, even seven figure incomes. Whether you’re looking at adding an additional stream of income to an existing business, or you’d love a side hustle, or maybe you just want to improve the value of your business’s website, then you’ll love what Matt has to share including: Why he prefers online real estate to bricks and mortar as a way of creating wealth Why he focuses solely on content websites, and not other types of digital assets Matt shares some case studies showing what’s possible Plus I drill him hard (but politely, of course) on a number of limiting beliefs and elephants in the room that I felt needed addressing in order for you and I to come to terms with what seems like a dream business in these crazy times! So open your mind and your notebook as Matt shares a very modern business idea. Oh, and a quick warning … If you find yourself getting uber excited then feel free to head over to www.eBusinessInstitute.com.au/Timbo. If you purchase through that link, Matt & Liz will kindly include a $997 Web Design Course as a bonus, plus a free training session on the Secrets of the Worlds best Website Investors . Just mention that you heard about it from me ;0) I start off with Matt explaining how he went from studying Zoology to buying, renovating and selling websites! Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150. <
Mon, June 19, 2023
The Brady Bunch Phenomenon: Realtor Danny Brown's Insider Secrets on Selling this Iconic House | #640
There’s a story of a lovely lady, who was bringing up three very lovely girls. You know the rest, right?! Well, that lovely lady’s home (and her hubby’s) is now for sale, and today we hear from the Beverly Hills real estate agent, charged with selling the Brady Bunch’s house. It’s a family-friendly episode 640 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about LA Realtor Danny Brown ... As you may have realised by now, I’m a curious fella. My curiosity is a major driver in choosing my guests and the questions I ask them. Case in point? Years ago when I found you could take a mini submarine ride to the bottom of the Atlantic Ocean to view the Titanic , I immediately had to track down the fellow who was selling the tickets. Check out episode 236. And when I saw there was a cattle ranch in Texas for sale for a whopping $998M, I simply had to interview the agent responsible for the sale. Check out episode 446. So guess what happened last week when I heard the Brady Bunch house was for sale? Yep, you got it. I contacted the selling agent immediately hoping for an interview. My head was bursting with curiosity - How did he get the listing to sell America’s second most photographed house, behind the White House? How do you price something so iconic? Who are the likely buyers? How do you weed out the tyre kickers? How do you market it? And … What was Alice’s favourite meal to cook for the entire Brady Bunch?! So many questions, so little time! Let’s go meet the man with all these answers, and then some. His name is Danny Brown of Compass Real Estate , a Beverly Hills real estate agent with 21 years experience selling mega mansions to the mega wealthy. Over his career, Danny has sold 400 properties totaling a whopping $1.4B in sales. Do the math on that not-so-little commission cheque! I started off by testing Danny’s Brady Bunch general knowledge! Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, June 12, 2023
Time management expert Kate Christie on living your best business & personal life | #639
Kate Christie is all about living your life to the fullest, in business and in pleasure. Not only, as a time management expert, can she find you 30 guilt-free hours a month; she can then get you designing your best life thanks to what she calls your very own Life List! It’s a timely episode 639 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Life Lister and time management expert Kate Christie ... Kate Christie is a time management expert and author of a new book titled The Life List in which shares how she lost her former husband at 50, and how it provided the catalyst to create what she calls a ‘Life List’ … all the things and experiences she wants to do now whilst she’s still young enough to enjoy them. Now whilst talking about that was why I got Kate on the show, as a time-management expert, she claims she can confidently find you 30 guilt-free hours a month that you can dedicate to designing your dream life. So we go deep on that as well. Plus we talk about the power of small business owners becoming published authors, what happens when you reveal your vulnerable side in business, and we explore the smarts behind being known for one thing, well! Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, June 05, 2023
If only more businesses were run like Tuscan butcher Dario Cecchini’s | #638
Last month in Tuscany, Italy an eighth generation butcher by the name of Dario Cecchini totally blew my mind, for sooooo many reasons, the least of which is the incredible customer experience he and his team deliver. But trust me, that’s just the tip of the iceberg. It’s a meaty, and slightly teary, episode 638 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Tuscan Butcher Dario Cecchini ... I‘m so excited (and honoured) to bring you this interview. Dario Cecchini is an eighth generation butcher based in the small Tuscan town of Panzano, Italy. Population 1,152. I discovered him last month when Sarah and I googled fun things to do in Tuscany , and one travel blogger was adamant that a visit to Dario’s butcher shop was an absolute must! In fact, the blogger went on to say that not only should you visit his shop, but you should absolutely book a seat at his now famous long-table lunch or dinner that he holds every day on the first floor of his shop. Six courses of the beast with all the Chianti and Grappa you can drink for fifty Euro. At that point they had my attention as both Sare and I love a good feed at a long table. Who doesn’t?! So we try to book online but there’s no spots left. Instead, we rolled up one morning about 9:00 AM and that’s where the fun began. Allow me to paint the picture. Dario’s butcher shop is in a non-descript side street of Panzano, nestled in between a souvenir shop and the local post office. If it weren’t for AC/DC and Andrea Boccelli playing at full volume on high-rotation, or waiters offering you a free glass (or four) of Chianti as you wandered past, you would be excused for walking straight by. Yep, you heard right, a butcher's shop playing Acca Dacca and opera, and serving free wine at 9AM on a weekday! This happens everyday of the year BTW, except Xmas Day! After a quick tipple out on the street, Sare and I wandered into Dario’s butcher shop where we were warmly greeted by Grant, a friendly Scottish fellow who acted as a sort of Maitre d. Yep, a butcher's shop with a maitre D! He welcomed us, asked where we were from and suggested we make ourselves at home, at which point I asked him (trying to hide my desperation) if there were a couple of seats left for the day’s long lunch. Miraculously there were, so after paying our fifty euro each at the booking office up the road (yep, a butcher’s shop with a booking office!), we settled into a couple more Chiantis and got talking to some of the other 170 people (from all over the world) who we’d be joining at the long table! I then laid eyes on the great man himself. There he was, standing behind his chopping board that his great, great, great, great, great, great grandfather had worked on, surrounded by the most amazing cuts of meat, cleaver in hand; eighth genera
Mon, May 22, 2023
How writing changed Tim Denning's business life forever | #637
Tim Denning has had some massive business lows, each time, picking himself up, dusting himself off and having another crack. He’s now one of the most prolific content writers in Australia on the topic of personal development and entrepreneurship. "How prolific?", I hear you ask. 480,000 words a month prolific! If you’re keen to discover how writing can turn your business and mindset around then you’ve come to the right place. It’s a mind-boggling episode 637 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about blogger Tim Denning ... Here's Tim Denning's official website He's written online for the last 9 years straight He has 312,000 followers on Medium 503,000 followers on LinkedIn 140,000 email subscribers 22,000+ Twitter followers Tens of thousands of hits to his website every month And he's built “Bad-Assery Academy” with thousands of successful students (3rd time lucky) Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, May 15, 2023
How a big night out turned into a world first product with Zip Zap's Bailey Page | #636
Join Timbo's Membership and take control of your marketing Like most 20 year-olds, Bailey Paige loves a big night out. And, like most 20 year-olds, he’s on his phone all night forgetting that at some point he’s going to need an Uber to get home. But, what if you run out of charge? That can make for a long walk home! That’s exactly what happened to young Bailey, who upon waking the next morning (hangover and all), goes ahead and invents the Zip Zap Charger … the world’s first cordless mobile phone charger. It’s a fully-charged episode 636 of The (13 year-old, award-winning) Small Business Big Marketing Podcast. A little more about Zip Zap Charger founder Bailey Paige ... 20 year-old entrepreneur Bailey Page’s business adventure began at the end of a night out with some mates when his iPhone ran out of juice. Trying to order an Uber ride home and not carrying a phone charger with him, he was left stranded with a big walk ahead of him. Waking up the next morning, a little worse for wear, Bailey decides to solve the problem and the Zip Zap Mobile Charger was born; which unbelievably was a global first! Like how had no-one invented a cordless phone charger?! So sit back as Bailey (now 22) shares how, without any technology or manufacturing experience whatsoever, went from idea to finished product, how he found a manufacturer who shared his vision and successfully navigated the treacherous waters of production, the mistakes he made along the way, as well as the challenges of developing a product to work in the Apple ecosystem. Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, May 08, 2023
How to write a book and grow your business in 2023 with best-selling author Kim McCosker | #635
Join Timbo's Membership and take control of your marketing Do you love the idea of self-publishing a book for your business in 2023? Then imagine this scenario. You and your biggest competitor are standing in front of a prospect. Your competitor gingerly hands over their business card. You proudly hand over your book. No prizes for guessing who’s built instant trust? If you love the idea of having a book to promote you and your business then listen up as today’s guest has written 42 of them, and sold nine million copies. It’s a self-publishing episode 635 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about 4 Ingredients founder Kim McCosker ... If you're a long time listener then you’ll have heard me say multiple times that a book is a business card on steroids. It positions you as an expert, it’s a wonderful way to get that mountain of knowledge you’re standing on out of your head and on to paper, plus it builds trust and credibility with your prospects and customers. I’ve experienced this myself with my own book The Boomerang Effect. Whilst the sale of some 7,500 copies didn’t make me rich, it’s been responsible for getting me well over one hundred keynote speaking gigs over the years. Books can be such an amazing marketing channel. And if you have any limiting beliefs around becoming an author please put them aside for the duration of this chat with today’s special guest. Her name is Kim McCosker , she’s the founder of 4 Ingredients and the creator of tens of thousands of recipes, all with four ingredients or less. She’s also the author of 42 self-published cookbooks of which she has sold over nine million copies. Off the back of her self-publishing success, she’s got an eCommerce store, a beautifully shot YouTube channel (don’t watch it if you’re hungry!), and she’s just released The Easiest Cooking Show Ever on Foxtel. So pen and paper at the ready folks as Kim takes us inside the world of self-publishing. I started off by asking her what made her think the world needed another cookbook! Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150. Support
Mon, May 01, 2023
Layne Beachley Reveals Her High Performance Mindset Tips For Business Owners | #634
Join Timbo's Membership and take control of your marketing In her surfing career, Layne Beachley achieved this seven times, six of them consecutively, making her the best surfer the world has ever seen…. male or female. In this up close and personal one hour chat, Layne opens up about the one big shift she made in order to achieve her dreams. And fortunately, it’s something we can all apply to both our own business and personal lives. Plus she shares a mountain of other amazing high-performance insights along the way. It’s a fully-sick episode 634 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about World Surfing Champion Layne Beachley... Today you and I meet world #1 surfer Layne Beachley who’s regarded as the most successful surfer ever! Layne’s dedication to success saw her as the only surfer, male or female, to claim six consecutive world titles. She went on to win a seventh before retiring in 2008. In 2015 she was awarded the Order of Australia , the highest recognition one can receive for distinguished service of the highest degree to Australia or humanity at large. Amongst other endeavours, Layne is now Chairperson of Surfing Australia, and a motivational, keynote speaker sharing her stories about achieving success, overcoming challenges and maintaining a winning mindset. She’s also the founder of the Awake Academy (use discount code Timbo for $100 off) which she describes as “a centre for self-empowerment, helping people detach from fear, take control and live a life they love.” Now I can hear some of you saying "But Timbo, this is a business and marketing podcast, what’s with all the woo woo stuff?!” Well, you see, in my observations (and me included), there’s too many business owners out there who find themselves losing motivation and direction in growing their beautiful businesses. This may show up as depression, anger, agitation, a lack of focus or in some other destructive way. But the reality is, before we’re business owners, we’re all human beings, and that, my friend, is a much tougher gig than running any business! BTW, if that’s you right now, please take care, and don’t be ashamed to chat with someone at your local crisis support service. For us Aussies, that Lifeline on 13 11 14. I started off by suggesting to Layne that there seems to be a consistent theme developing on this show, with past guest and another world #1 surfer Shaun Thomson going off and creating a personal development business. What is it about surfing that encourages this? Businesses that make this podcast possible -
Mon, April 24, 2023
From Rumours To Riches: Fleetwood Mac's Manager Dennis Dunstan On Managing The Biggest Band In The World | #633
Join Timbo's Membership and take control of your marketing Dennis Dunstan managed Fleetwood Mac from 1984 to 1997. Referring to himself as the world’s highest paid babysitter , he’s seen it all … From arranging a private jet so Lindsay Buckingham could enjoy his favourite takeaway, to making sure the band never missed a gig (he nearly succeeded) Dennis knows a thing or three about managing a successful business. It’s time to go your own way on episode 633 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Fleetwood Mac's Manager Dennis Dunstan... From 1984 to 1997, Dennis Dunstan managed Fleetwood Mac , the biggest band in the world at the time; so he knows a thing or three about managing a successful business. He refers to himself as the world’s highest paid babysitter , as managing a band like Fleetwood Mac with five very different (and at times testing) personalities including Stevie Nicks, Mick Fleetwood and Lindsay Buckingham, was no easy feat. Dennis kindly came over to my place for this very honest and revealing chat in which we cover key aspects of the music business including people management, marketing, ideation, nurturing fans, difficult conversations and sooo much more. And don't worry, we don't just talk business. He also shares some fun anecdotes about Fleetwood Mac’s heyday (wait until you hear the one about Lindsay, a private jet and Mexican food!), the making of their iconic albums, and what it was like to work and live with some of rock's biggest and richest names. Interestingly, Dennis now manages a cover band out of Adelaide that’s had almost half a billion views on YouTube ; so his career definitely spans the ages! So sit back, relax, and turn up the volume as you’re about to learn from one of the best in the biz! Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, April 17, 2023
The key steps to opening a successful cafe in 2023 with Padre Coffee founder Marinus Jansen | #632
Join Timbo's Membership and take control of your marketing Have you ever thought “Stuff it! I’m going to open up a cafe. I love coffee, I love people and I’m looking for an easy lifestyle business?” Come on, who hasn’t at some point thought that or something similar? Well, let’s find out how easy that really is from a fellow who’s created and sold one of Australia’s leading bespoke coffee brands, and along the way successfully opened (from scratch) eight cafes. It’s a fully-caffeinated episode 632 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Padre Coffee founder Marinus Jansen... Marinus Jansen loves the coffee life. So much so that he escaped his corporate cubicle in 2006 to start The Appetite Food Store . Discovering he had a knack for this hospitality thing, he fell in love with coffee roasting, and the cafe business in general, opening up seven more cafes over the next 12 years, the majority of them falling under the now famous Padre Coffee brand which he recently sold for an undisclosed large sum! (Good on him, I say!) At the time of sale, Padre had three cafes and a roastery in Melbourne (Australia’s coffee capital), and a roastery and cafe in Noosa, Australia’s leading holiday destination. He employed 65 staff, had 250 wholesale customers accounting for 40% of his $14 million annual revenue. So pour yourself a long black, and sit back as Marinus takes us through the steps required to successfully open and run a cafe in 2023 and beyond. I started off by sharing with this coffee savant my preferred coffee order … Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, April 10, 2023
How to achieve a 99% customer satisfaction rating with freelance accounting software co-founder Oliver Garside | #631
Join Timbo's Membership and take control of your marketing Oliver Garside is the Chief Evangelist of Rounded - an Aussie accounting software built by a freelancer to make other freelancers' lives easier. With a customer satisfaction rating of 99%, he's practically a customer whisperer. So, if you want to learn how to wow your precious clients and keep them happy, you’ll love what Oliver has to share. It’s a financially responsible episode 631 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Rounded co-founder Oliver Garside ... Oliver Garside is the co-founder and Chief Evangelist of Rounded , an online accounting software built specifically to help Aussie freelancers manage the financial side of their businesses better. Think Xero or QuickBooks without all the unnecessary bells and whistles. He says he’s his customers’ biggest fan … a line that made me sit up and take notice. Why? Because, whilst we all pay lip-service to the idea that our customers are everything, I’m not sure enough of us truly live it day-to-day in our own businesses. To that end, Oliver’s built an industry leading customer success function which consistently achieves a 99% satisfaction rating. So, let’s find out what placing your precious customers front and centre actually looks like, how they can play an integral role in optimising your product or service offering, and how to nurture them so they stick around for a very long time. Oliver, welcome. Where’d the idea for Rounded come from? And what problem were you solving? BTW, Oliver has generously provided my listeners with a 20% off discount code for Rounded - Simply type Timbo in the Discount Code field when purchasing any 12-month plan . Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, April 03, 2023
How ChatGPT & Video Marketing Can Give Your Small Business a Competitive Edge with digital marketing expert Troy Dean | #630
Join Timbo's Membership and take control of your marketing Do you have a colleague in your industry that you just love shooting the breeze with? Someone who gets you thinking differently, someone who has challenging opinions, someone who stays ahead of the game? For me, that's old friend and marketing Ninja, Troy Dean, the founder of Agency Mavericks . I sat down in Troy’s state-of-the-art content production factory (there’s no other way to describe it) for this deep dive into how ChatGPT & video marketing can give your small business a competitive edge. The only thing he doesn't beat me on? Gags. I’ve got lots more gags! It’s a bro-mantic episode 630 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Agency Maverick's Troy Dean... Righto, it’s time to take a deep-dive into how the small business owner can make best use of video marketing and ChatGPT , with marketing Ninja Troy Dean who I’ve known for a few years now. We used to occupy the same co-working space in inner city Melbourne, and most recently we went on a failed tall ship adventure with a bunch of mates. It literally ended in a mutiny, but that’s a story for another time! Troy is a marketer through and through, with his business Agency Mavericks specialising in helping digital creatives scale their businesses and spend more time doing what they love. Now if you want to hear from someone who truly gets marketing, who speaks about it with absolute passion and commitment, and who’s a master at cutting through the crap and the lingo, and getting to the truth, then you’re gonna love Troy. You know how much of a marketing nerd he is? In his office, Troy has built a state-of-the-art content production factory, to include a sound stage with a Hollywood-style lighting rig and a Today Show style set, a voice-over recording booth, mixing desk, plus he’s got every type of gadget available … and then some! And that, my friend, is where this interview was recorded and filmed. So if you’d like to see what I’m talking about, the full video version (on Troy’s Today Show-esque set) can be found inside my small business owner Membership over at my Patreon . Enjoy! Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best
Mon, March 27, 2023
Beyond undies: How Tradie's founder Ben Goodfellow is breaking the rules of brand extension | #629
Join Timbo's Membership and take control of your marketing The Tradie Underwear brand (now turning over $200M a year) has gone from protecting the family jewels to branching out into everything from energy drinks to skincare to watches and tools! So hitch up your strides as Ben Goodfellow, the brand's founder, reveals how and why he's extending the brand into all sorts of categories, proving that Tradie isn't just keeping you supported downstairs, but they've got your back (and your taste buds and whole lot of other needs) covered too! It’s a pants-off episode 629 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Tradie's founder Ben Goodfellow ... In 2010 Ben Goodfellow launched Tradie underwear, going head-to-head with Bonds, one of Australia’s most loved underwear brands (who, BTW, his old man worked for in Marketing!). From what appeared to be a brave move from the outside looking in, Tradie quickly established itself alongside much bigger brands like Bonds and Calvin Klien , and would become a household name … no mean feat as I’m sure you marketing aficionados would agree. Impressed by the brand's rise to fame, I chatted to founder Ben Goodfellow on this podcast five years ago. At the time, the Tradie brand was about to crack $100M in turnover, and was using Nick The Honey Badger Cummins, a well-known Aussie rugby player, to front all its advertising. One of my favourite quotes from that chat was Ben’s definition of a brand as being something so powerful in the minds of your customers that they want to go to the pub and talk about it. Back then, underpinning the Tradie brand were just a handful of SKUs … basically it was just men’s and women's undies and some workwear. Fast-forward to 2023, and Tradie has literally grown into an empire, full of categories for the entire family including workwear, boots, baby wear, tools, drinks, food and beauty. You can now buy Tradie branded watches, protein bars, moisturisers, notebooks, glues, chalkboard paints, pyjamas and tool kits! Plus they’ve partnered with some of Australia’s most iconic brands such as the mighty VB .. or Victoria Bitter for those not in the know! So now you can knock back an ice-cold green belly tin fish whilst relaxing in your VB-branded Tradie’s undies, socks, shorts and T-shirt. What a sight! So, why has the Tradie brand stepped beyond its original core offering? What is its core offering any more? Has licensing other brands been a good move? <p
Mon, March 20, 2023
The fascinating evolution of an entrepreneur: From fruit stands to a national lighting empire | #628
Join Timbo's Membership and take control of your marketing Today we meet a fellow who, with his best mate, used to run a fruit and veg store at the Sydney Food Markets … Now they own and run a multi-million dollar, national, commercial lighting company! Who doesn’t love a good pivot? It’s a lights-on episode 628 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Lowa Lighting's Anthony Galimi & Carlo Cesta Have you ever come across a business owner who’s made a massive career move? One that’s taken them way out of their comfort zone and into unchartered waters. Personally, I’ve got a lot of admiration for someone who says “Enough's enough, I’ve been doing such and such for way too long, and now it’s time to try something completely different!” It feels so risky to leave behind something that identifies you, that you know you’re good at, and jump into a business that’s untested and in which you have passion, but very little experience. Well, that’s exactly what today’s guest Anthony Galimi did with his best mate Sal Maresca. Pre 2010 they were happily working together in a family fruit and veg business at the Sydney Food Markets. Wanting a bigger challenge, they decided to start Lowa Lighting (from scratch!), which today is a multi-million dollar commercial lighting business, that manufactures and supplies architectural, commercial and industrial lighting products nationally. So tune in if you love the idea of following your dreams and creating a business you love, and a company culture you're super proud of (Anthony and his wife still cook lunch for all the staff to this day!). And a big thanks to my friends at DELL for the intro. Here's a short video documentary DELL produced on the Lowa Lighting business. I started off by asking Anthony (who’s joined in this chat with his Marketing Manager Carlo) how and why he made such a drastic pivot. Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.</p
Mon, March 13, 2023
Building 7-Figure Businesses: Ben Goodman's Tried and Tested Methodology | #627
Join Timbo's Membership and take control of your marketing Ben Goodman seems to have the Midas Touch, having built and exited one, seven figure business, along with his current 2-year old business recently being valued at $20M. But, like most successful business owners, his entrepreneurial journey hasn’t been without some failures along the way. Join me as Ben shares lessons from those failures, along with his tried, tested and wonderfully simple methodology for business success. It’s an intriguing episode 627 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Silvi founder, Ben Goodman Ben Goodman is the co-founder of Silvi , a brand that aims to cure acne with his patented pillow case containing, of all things, silver! In this chat, Ben shares how the inspiration for the company came from his own struggle with acne and his determination to find the root cause. After discovering that pillowcases can harbour up to 1000x more bacteria than a toilet seat, he and his business partner embarked on a journey of R&D to develop silver ion treatments that can reduce acne and other skin concerns. After launching in late 2020, Silvi has had tremendous success, with the company now valued at over $20 million and high-scale investors, including Hezi Leibovich, Co-Founder and Managing Director of Catch.com.au and Luxury Escapes founder (and past guest) Adam Schwabb. Interestingly, Silvi isn’t Ben’s first rodeo, having previously launched and sold a seven figure business, along with a few failures along the way. So, join me as he candidly shares lessons from those failures, along with his tried, tested and wonderfully simple methodology for business success. We start with Ben talking about his entrepreneurial journey so far. Resources mentioned in today's episode ... Typeform for creating forms Judge Me for reviews Charm for business ideas Big Spy for ad scraping Ad Spy for searching facebook ads Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150. <a href="https:
Mon, March 06, 2023
How to tap into a neglected market by becoming a disabled friendly business | #626
Join Timbo's Membership and take control of your marketing Are you ready to become a disabled friendly business? Scott Hunt has expanded his private personal training business into an untapped market that focuses on helping disabled people benefit from exercise. He's passionate about providing a solution for a demographic that has been neglected for too long. Scott understands the importance of staying active for both physical and mental well-being, and he's on a mission to ensure that everyone has access to these benefits. By catering to the needs of disabled people, he has not only found a gap in the market, but also a meaningful way to make a positive impact on disabled people's lives. Scott's dedication to this cause has allowed him to carve out a unique space in the fitness industry and connect with a new group of clients. So, who is Fit Your Ability's Scott Hunt? Back in episode 474 we spoke to Scott Hunt, the owner of Fitness Enhancement , about how he built his business into Australia’s largest private personal training franchise. A large part of that chat focussed around his obsession with quality customer service. Four years later, Scott’s back in the Hot Seat to give us an update on Fitness Enhancement and his new disabled-friendly fitness business Fit Your Ability , which continues to boom, now servicing over 2,000 suburbs Australia-wide. Not only was it recently awarded National Employer of Choice at the Oz Active National Awards , but more importantly, Scott has expanded his business into an untapped market that doubles down on his passion for helping disabled people get the benefits of exercise that everyone else can - a demographic his industry (and maybe yours) has neglected for far too long. Scott, welcome back. Where does your passion for helping disabled people come from? Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, February 27, 2023
From a Peruvian Jungle discovery to sweet success : Meet the founders of Fortunato Chocolate | #625
Join Timbo's Membership and take control of your marketing So these two guys are in the jungles of Peru working for some oil company, when they stumble across a Cacao bean that’s been extinct for over 100 years. Without any chocolate knowledge whatsoever (well, no more than you and I!), they decided to start a premium chocolate brand, and Fortunato Chocolate was born. It even caught the attention of the late and great celebrity chef, Anthony Bourdain. It’s a Willy Wonka meets Indiana Jones episode 625 of The (13 year-old, award-winning) Small Business Big Marketing podcast. So, who's behind Fortunato Chocolate?! Today’s chat is all about the business of chocolate. It’s set deep in the Peruvian jungle, involves an extinct cacao bean that’s no longer extinct, two half-brothers with the same mother but different fathers, world-class chocolate maker Max Felchlin, a Swiss chocolate lab, the late (and great) celebrity chef Anthony Bourdain, two Peruvian women from Washington, two chocolate shops, and an online store. You can’t make this stuff up … It’s pretty much Willy Wonka meets Indiana Jones! Out of this adventurous tale was born Fortunato Chocolate , and the owners are Adam & Brian, the two half-brothers mentioned earlier. Without further ado, I start by having them rate on a scale of one to ten, exactly how much they love what they’ve got themselves into. Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, February 20, 2023
Turn one customer into seven higher paying ones using this proven referral marketing technique | #624
Join Timbo's Membership and take control of your marketing Tristen's Customer Sales Multiplier Course - How to apply Tristen's referral techniques to your business Referral marketing expert Tristen Smith was just like any other business owner, struggling to find the right strategy to bring in new customers. Then, he discovered the power of referral marketing and this changed everything. He quickly became a referral marketing Ninja closing more deals than anyone else on his team. He now helps business owners turn one customer into seven with his innovative techniques. Join us as I sit down with Tristen and discover how his journey from average marketer (with super high anxiety) to referral marketing expert can inspire and transform your business too. So, who is this referral marketing expert they call Tristen Smith?! Have you ever met a business owner who's got more customers than they can handle yet their marketing budget is minimal? Then, after you’ve picked your chin up off the ground, you discover that the majority of their new business is coming from good old-fashioned referrals. You know, happy customers, who’ll bend over backwards to introduce you to their friends and family. It’s sort of a marketing Nirvana, right? Well, I’d love nothing more than for you to be that booming business. And to help you get there, please meet referral marketing Ninja, Tristen Smith. Married with six kids and a lifetime entrepreneur, Tristen cut his referral marketing teeth selling solar energy systems. In his first month selling door-to-door he closed 52 contracts worth $2M with minimal industry experience. He finished his first quarter with 94 contracts worth $3.7M! In his two record-setting weeks he signed 41 contracts totalling$1.6M. All 41 contracts came from customer referrals. Tristen’s bottomline? In 5 years he had 300 residential systems installed with 90% of his customs coming from past happy customers. But, as is so often the case, life wasn’t always easy for Tristen and his family as he dealt with major anxiety and a litany of failed business ideas. Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Tell me what marketing is working for you - 0480 015 150 Support the show: https://www.patreon.com/marketingpodcast See <a href="http
Mon, February 13, 2023
Farmer Goes Viral on TikTok with 24/7 Self-Service Butchery Video | #623
** Join Timbo’s exclusive Membership and get exclusive content and access to Timbo you won't find anywhere else ** Call Timbo on +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode. Have you seen the viral TikTok video of the young farmer who opened a 24/7 self-service butchery? It’s had almost one million views. And rightly so, as farmer Jake Wolki is an entrepreneur on a mission to get us all eating right … and (in his own words) he doesn’t give two hoots about the customer experience! It’s a go-your-own-way episode 623 of The (13 year-old, award-winning) Small Business Big Marketing podcast. So, who is Jake Wolki of Wolki Beef and why's he a TikTok sensation?! Farmer Jake Wolki first came to my attention with his viral TikTok video in which he takes us on a tour of his 24/7 self-service butchery, which requires potential customers to pass an interview process and attend a farm tour hosted by Jake. I’ll play the audio from farmer Jake’s viral TikTok at the start of the interview, so you’ll know as much as I do heading in. Now a 24/7 self-service butchery that’s had zero theft in two years is a pretty impressive story, and I thought that was going to be the extent of my chat with him. How wrong was I?! Farmer Jake is a business genius who’s got plenty more going on including owning a bike shop and cafe with his folks, he’s a first generation farmer who has a tour business, he’s big on using his values to drive all business decisions, and he’s NOT passionate about a nice shopping experience for his customers! I’m putting this up there with one of my most enjoyable and eye-opening interviews for quite some time. Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Tell me what marketing is working for you - 0480 015 150 Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, February 06, 2023
How (and why) to become the face and voice of your industry | # 622
** Join Timbo’s exclusive Membership and get exclusive content and access to Timbo you won't find anywhere else ** Call Timbo on +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode. In case you need reminding, you’re standing on a mountain of knowledge. You know so much about your industry. So why not share it by becoming your industry’s spokesperson? Today, thanks to Media Stable’s Nic Hayes, you’ll discover exactly how. It’s an opinion-leading episode 622 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Media Stable’s Nic Hayes … Following positive feedback to my recent interview with Joshua Del Poza , the Chief of Staff for The Today Show , I figured you guys are keen to learn more about how to become a media spokesperson for your industry, which of course requires some media training. And who better to give it to than Nic Hayes, the founder of Media Stable , a business he started in 2012 that connects media with experts and which has become the preferred source of media talent in Australia. Media Stable is also the leading resource for business owners who want to become media savvy and get exposure for their business along the way. Nic is also the founder of Expert Registry , an online media training resource. To provide real life case studies of business owners who’ve been through and benefited from Nic’s training, we’re also joined by financial planner Sarah Wells and Online Agency owner Nicole Jamieson. If free media exposure for yourself and your business appeals, then grab a notebook, as this really is a masterclass. Topics covered include: Why becoming a media spokesperson is smart marketing Who’s it ebay suited to Where are the media opportunities in 2023 and beyond How to generate stories the media want to cover How to manage a media opportunity I started off by asking Nic to define the media in 2023. Resources mentioned in this episode of your favourite marketing podcast Become a Patron - Get exclusive content by supporting the work Timbo's doing for small businesses around the world Media Stable’s official website Sarah Well’s official website Nicole Jamieson’s Dark Hors
Mon, January 30, 2023
Super simple marketing has lead to steady growth for this dog poop bag business | # 621
** Join Timbo’s exclusive Membership and get exclusive content and access to Timbo you won't find anywhere else ** Call Timbo on +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode. Oh Crap! It’s OK, I didn’t do something stupid (for once!) … Oh Crap is actually the name of my guest’s business. Can you guess what they do? Plumber? Toilet manufacturer? Anger management consultant? Maybe! What I can tell you is they use super simple marketing to grow exponentially. It's a shitty episode 621 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Oh Crap Co-Founder Henry Reith … Henry Reith started his entrepreneurial journey when he was 16, starting a dry stone wall business in the UK. From there, he went on to run business networking events around the world, and started a media company along the way. Now he manufactures and sells fully compostable dog poo bags as the co-founder of the Oh Crap brand! You gotta love a good pivot or two! Using his deep understanding of marketing, Henry exploded the company’s growth, leading Oh Crap! from a small family business to revolutionising the dog poop bags industry in Australia, with the Oh Crap Family (that’s what he calls his customers) now having saved 32 million dog poop bags from landfill. Appearing in the Australian Financial Review’s Fast Start list in 2021, and with just four employees, Oh Crap is on a mission to save the world, one dog poo at a time. I started off by asking Henry how he came to part own dog poo bag company … a question you don’t get to ask every day of the week! Resources mentioned in this episode of your favourite marketing podcast Become a Patron - Get exclusive content by supporting the work Timbo's doing for small businesses around the world StudioHawk's amazing offer to my listeners - https://studiohawk.com.au/Timbo/ ChatGPT - Put aside a few hours! Services every business owner needs that Timbo recommends How to generate organic traffic to your website (without spending anything on advertising) High converting website designers (They built this website - take this simple quiz and see where yours needs improving) DIY SEO training -
Mon, January 23, 2023
2023 SEO Best Practice with Harry Sanders (incl. a deep dive into ChatGPT) | #620
SEO best practice for 2023 from Australia’s most-awarded SEO expert Harry Sanders … that’s what we’re talking about! Oh, and his first tip covers the rise and impact of AI in the SEO world, so I was just a little excited (no, actually I was bursting!) to hear all about it, as ChatGPT has occupied far too much of my time these past two weeks! It’s an artificially intelligent episode 620 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about SEO Expert Harry Sanders … You’ve met today’s guest, SEO expert Harry Sanders twice before. First time was in episode 520 where he shared his rags to riches story of founding Australia’s most successful SEO agency. Then in episode 521 where he kindly answered about 32 of your most pressing SEO questions. For those of you who are wondering “Who the hell is Harry Sanders?!”, well, he’s the founder of StudioHawk , Australia’s largest dedicated SEO agency. He’s been named in the Forbes 30 Under 30 , named B&T’s Entrepreneur of The Year , has starred on UK TV, and won the Australian Business Award for Marketing Innovation , plus he's been awarded the Best Large SEO Agency at the Global Search Awards in 2021. All this by the ripe old age of 25. And now he’s back to share his top 5 tips for getting on page 1 of Google in 2023 and beyond. I was bursting to do this interview, as one of his top 5 tips is all about AI … and over the break I got completely lost in ChatGPT . So that … is exactly where we started! Resources mentioned in this episode of your favourite marketing podcast StudioHawk's amazing offer to my listeners - https://studiohawk.com.au/Timbo/ ChatGPT - Put aside a few hours! Services every business owner needs that Timbo recommends How to generate organic traffic to your website (without spending anything on advertising) High converting website designers (They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google (20% off with discount code Timbo20) Proven customer attraction strategy (and ridiculously cheap) Businesses that made this podcast possible (please support them) <a href="
Mon, January 16, 2023
Why creativity in business is so important with restaurateur Howin Chui | # 619
I’m about to say one of the scariest (and I think) most exciting words in business. Are you ready? Creativity. You see, when you spend quality time thinking differently about your business, amazing things happen, the least of which is that you create a solid point-of-difference. But don’t take my word for it … Let’s hear from one of Sydney’s leading new restaurateurs for whom creativity is his super power. It’s a scary episode 619 of The (13 year-old, award-winning) Small Business Big Marketing podcast with Tim Reid. A little more about Sydney restaurateur Howin Chui … Firstly, a quick rant on creativity. Having spent the first half of my career in the Account Service department of large advertising agencies looking after big brands like Gillette, Yellow Pages & Dulux, I quickly learnt about the power of creative thinking. About the power a big idea can have on a business's growth and success. In fact, sitting at the top of every client invoice was a cost centre titled Concept Development . This was the amount the client paid for their Creative Team to sit around and come up with ideas in response to a brief. And despite working in agencies where there were entire floors dedicated to Creative folk - art directors, copywriters, graphic designers - I also learnt that every single one of us is creative. You don’t need to be in the Arts to be creative. Whether you’re an accountant, a builder, or you run an eCommerce store, you just need to find the time, regularly, to think differently about all aspects of your business. How you market it. How you employ. How you entertain. How you manage the finances. Make this part of how you do business, and you’ll be in the successful minority of business owners who’ve cracked the creative code to standing out from the crowd, and creating a business people love to deal with. Entrepreneur Howin Chui is in this club. He’s the quirky restaurateur behind Ni Hao Bar , Kowloon Cafe and Stir Fry King … very hip, very sought after Sydney-based eateries. As Howin says, ““The food world isn’t just about the food quality; you need to create a feeling, a sensory experience .. you need to think differently. It’s about your customers wanting to be a part of an experience they can talk about to friends and share online.” Now, Howin’s slightly nervous at the start of our chat, but trust me when I say persevere, as he shares some absolute gold about his respect for creativity in business, and most importantly, how he does it. And just when you think he’s nothing more to share, near the end he shares his next business venture, which is absolutely genius! Resources mentioned in this episode of your favourite marketing podcast <a href="https://smallbusinessbigmark
Mon, December 19, 2022
6 Ways To Use Chatbots In Your Business (No Matter Its Size Or Industry) | # 618
Are you keen to discover how to use chatbots in your business? Artificial intelligence has finally infiltrated its way into small business marketing in the form of chatbots; that annoying software that has you thinking you’re chatting with a human … but you’re not! Fortunately, chatbots have come a long way in the past 12-months, and today they can be used in a myriad of ways from increasing sales, to effectively servicing your customer base and at the end of the day, growing your business. It’s a futuristic episode 618 of The (13 year-old, award-winning) Small Business Big Marketing podcast. Special Chatbot offer to all listeners Grab Amber's exclusive offer to all Small Business Big Marketing listeners A little more about chatbot expert Amberlea Henriques … Righto, it’s time you and I got our heads around the whole Chatbot thing. You know those annoying interactions you have on websites and social media, where you think you’re chatting with a human, but in fact you’re conversing with a bit of AI software, that in my experience generally ends in tears. Usually, the last thing I type in to a chatbot (normally in capital letters) is “Get me a fucking human to speak to!!!” So as you can see, I’m going into this interview with a healthy amount of skepticism. Fortunately though, we’re joined by one of Australia’s leading Chatbot experts, Amber Henriques, who’s also the founder of Perth-based marketing agency, AdSocial . Amber is a trailblazer when it comes to futuristic marketing technologies across the Meta suite ( Facebook, Instagram, Messenger, WhatsApp ), with a focus on interactive marktech, namely Chatbots and artificial intelligence. We’re also joined by two of her clients who share how they've successfully deployed chatbots inside their businesses. Like last week's episode, this is another one that’s more a workshop than an interview as we get into the nitty gritty of how chatbots work, how they can be used to cut costs, streamline customer service, qualify leads, build lists and so much more. And be sure to hang around until the end as Amber makes a very generous offer that you’d be silly not to take up! Righto Chatbots … Here we come! Resources mentioned in this episode of your favourite marketing podcast Araluen Botanical Gardens website Floreat Form website Interview with Janene Liston - The Pricing Lady Services every business owner needs that Timbo recommends <a href="https://www.ecomseoformula.com/?ref=https%3A%2F%2Fcourses.e
Mon, December 12, 2022
The Today Show's Chief-of-Staff Joshua Del Pozo on how to get national TV coverage for your business | #617
Do you like the idea of getting yourself or your business on The Today Show without paying a cent? Thought so. Then listen up as The Today Show’s Chief-of-Staff, Joshua Del Pozo, explains exactly how you can. It’s a star-studded episode 617 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Joshua Del Pozo, The Today Show's Chief-of-Staff … Joshua Del Pozo is the Chief-of-Staff for The Today Show , one of Australia’s most watched current affairs and news-based programs, watched by hundreds of thousands of Aussies every week. Basically, he’s the guy responsible for the show’s content, the topics covered, and the guests that appear either as special comment providers or as news stories in their own right. So if the idea of getting yourself or that beautiful business of yours on national TV appeals, then stop what you’re doing and focus as Josh steps us through exactly how to get free national TV coverage. He even gives out his personal email address! Oh, a quick point on any limiting beliefs you may carry around this topic even if The Today Show’s not your cup of tea, or maybe you think that social media is where you need to focus your marketing attention, please don’t underestimate the flow on effects for you or your business being featured on prime time TV. Yes you’ll get national coverage, build brand awareness, and maybe even make some sales … but who knows what else may happen? Another media outlet may want to cover your story, a potential strategic partner may contact you, or your Mum will just be super proud of her golden child! I started off by identifying the elephant in the room … Resources mentioned in this episode of your favorite marketing podcast Interview with Beer Cartel founder Richard Kelsey on how a survey got him national media coverage Interview with Rebecca Derrington of Source Bottle Interview with Tina Tower on how to get free publicity Services every business owner needs that Timbo recommends How to generate organic traffic to your website (without spending anything on advertising) High converting website designers (They built this website - take this simp
Mon, December 05, 2022
How to use email marketing to grow your business with Retention's Adam Robinson | #616
Keen to use email marketing to grow your business? Cool. On your website, offer visitors something of high perceived value to them, but at a low cost to you. In exchange for their email address, they get it for free. It might be an eBook. A video full of helpful tips. A one-off discount coupon. Over time you build an email list of prospects, that you then communicate with on a regular basis. The result? More loyal customers. More sales. And the lifetime value of those customers increases exponentially. Sounds good, huh? It’s a retentive episode 616 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. A little more about email marketing expert Adam Robinson … Adam Robinson is the founder of Retention.com , a company laser-focussed on solving the #1 problem marketers and eCommerce brands face today: growing, engaging, and re-activating their email database. In just two and half years, and with zero funding, Adam has grown Retention from zero to $14M in annual recurring revenue. Trust me, he knows what he’s doing! We cover plenty of marketing ground including: Why you need an email database and how to build one If you have built an email database, you’ll discover how to best engage with it The role polarisation plays in attracting and retaining customers Plus Adam shares some great case studies covering all of the above Now, I intended to kick things off by asking Adam how he became a retention expert, but we were quickly side-tracked when he mentioned just how much he paid for his business’s domain name! Resources mentioned in this episode of your favorite marketing podcast Interview with email marketing expert Shane Tilley (Email marketing tips) Interview about Sports Illustrated's email marketing strategy AI generated copywriting with Jasper Services every business owner needs that Timbo recommends How to generate organic traffic to your website (without spending anything on advertising) High converting website designers (They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google (20% off with discount code
Mon, November 28, 2022
Word of mouth marketing hall of famer Jay Baer on creating marketing that gets results | #615
If there was a more mature, funnier, well-informed small business marketing lover than me, then it’s Jay Baer. The guy has an uncanny ability to turn even the most sceptical business owner into a marketing tragic. I’ve been stalking, I mean following Jay’s work for over ten years, and every book (he’s written six), every research study he’s commissioned, every new concept he comes up with to help us small business owners grow, never fails to disappoint. It’s an exciting episode 615 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. A little more about small business marketing expert Jay Baer … OK, so if I asked Jay Baer to introduce himself, here’s what he’d say: “The world’s most inspirational customer experience, customer service, and marketing keynote speaker. New York Times best-selling author of six books. A 7th-generation entrepreneur. The founder of five, multi-million dollar companies. Certified tequila sommelier. And, lover of all things plaid!” I agree with all of the above, plus here’s my own two bobs worth. You see, Jay is a marketing hero of mine who I’ve been following for over ten years. He first appeared way back in episode 296 where he spoke about his then new book Hug Your Haters . What I really like about Jay is that he has an engaging way of identifying and uncovering the fun side of marketing that always produces results for those who action his teachings. Jay’s second book Youtility is in my top 3 marketing books of all time. In terms of achievements, it’s an impressive roll call. He’s: One of less than 200 living members of the Professional Speakers Hall of Fame An inductee into the Word of Mouth Marketing Hall of Fame An advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations and 36 of the FORTUNE 500 I encourage you to get your journal out for this one, as we cover so much marketing gold it verges on embarrassing! Topics include: The importance of speed in business How to create an unforgettable customer experience How to create effective marketing on a limited budget Jay shares his #1 secret to getting a return from your social media We touch on word-of-mouth marketing And plenty more … I started off by asking Jay Baer to share his favourite definition of marketing … Resources mentioned in this episode of your favorite marketing podcast Interview with Jay Baer on Hug Your Haters <a href="https://smallbu
Mon, November 21, 2022
Selling Online for Dummies author Paul Waddy demystifies online business | #614
Online business demystified. Keen to recession-proof your business? Maybe you want to add an additional revenue stream or two. Why wouldn’t you?! Well, I’ve got just the fella to help you do that. Paul Waddy is one of retail-tech’s brightest minds, in fact, he’s just released Selling Online for Dummies , and he joins us to share how you can master eCommerce in your business. It’s an e-ceptional episode 614 (see what I did there?!) of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Selling Online for Dummies author Paul Waddy … Paul Waddy is an eCommerce expert and strategic advisor to some of Australia's most successful online retailers including ShoPo , The Horse and Oz Hair and Beauty . In 2021 Paul was named Number 2 in the Top 50 People in eCommerce, and in 2022 he received the Industry Recognition Award at the Online Retail Industry Awards. He’s such an expert in the eCommerce space that he’s just released Selling Online For Dummies and Shopify For Dummies, designed to give business owners (just like you) the expertise to transform your eCommerce ideas into a profitable reality. As an aside, I couldn’t help myself … I Googled what are the strangest titles for For Dummies books, and the top 3 are: Anger Management for Dummies (Step 1 is don’t get angry when someone calls you a dummy!) Near Death Experiences for Dummies (Step 1 is go towards the light. Step 2 is … not that close!) And the third one is Procrastination for Dummies , although no one gets around to reading this one! Enough stupidity. This is serious stuff! So settle in as Paul Waddy covers: How a clever eComm play can recession-proof your business The various ways of integrating eComm in to an existing business What you’d need to do to clear $5,000 a month after three months of starting an eCommerce business How to get traffic to your online store And plenty more. Paul starts by explaining what he loves about eCommerce … Resources mentioned in this episode of your favorite marketing podcast Interview with Power Planter founder (eCommerce store) Interview with Snotty Nose's founder (eCommerce store) Interview with eBike ecommerce store founder John Murphy 0eCommerce store) <a hre
Mon, November 14, 2022
World Surfing Champion Shaun Tomson on how to find your purpose | #613
Keen to find your purpose? Growing a business can be tough. And with all the uncertainty in the world, you’d be excused for feeling a little negative at times. If you’re looking for a super effective way to create positive change in your life, and your employees’ lives, then you’re going to love what world surfing champion Shaun Tomson has to share. It’s time to paddle out into big surf on episode 613 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about The Code's Shaun Tomson … Shaun Tomson has an impressive CV. He’s a world surfing champion, an inductee in the Jewish and South African Sport’s Hall of Fame, the US Surfing Hall of Fame, and Surfer Magazine described him as one of the greatest surfers of all time and one of the most influential surfers of the 20th century. Shaun is a past board member and ambassador for Surfrider Foundation , the world’s largest environmental group dedicated to protecting the world’s oceans. He started, managed and sold two multi-million dollar clothing brands – Instinct and Solitude (co-founded with his wife Carla). He’s worked alongside Patagonia founder Yvon Chouinard. He is the author of the best-selling books The Surfer’s Code: 12 Lessons for riding through life and The Code: The Power of I Will , and most recently The Sage and the Surfer . In his books and from stages around the world, Shaun talks about the influence of positivity on success in life and business, based on his own experiences of overcoming seemingly insurmountable challenges, in and out of the surf. So, if you’re wanting a little reset (especially post all the COVID madness), if you want a little nudge in helping you get back to what you truly stand for in business and in life, then you’ll love what Shaun has to share as we go deep on how to write your own life’s code, how to be mission-driven, the power of ‘Yes!’ in business and how to hustle. Shaun is a great hustler! BTW, Shaun has lived quite the life and we do touch on a topic or two that may trigger for some of you. So remember, please talk to someone if you’re feeling low, or you can always call Lifeline in Australia on 13 11 14. Here’s Shaun sharing how we came to meet! Resources mentioned in this episode of your favorite marketing podcast Write your own personal code on Shaun's website Interview with Canva founder Melanie Perkins Shaun's surfing movie ... Bustin' Down The Door Services e
Mon, November 07, 2022
Powderfinger's Jono Coghill on the business of music | #612
What on earth can us business owners learn from Jono Coghill, a member of Powderfinger … one of Australia’s biggest ever rock bands? The answer? Plenty! Tune in as we go deep into the business of music with rock 'n roll royalty. It’s a very rock ‘n roll episode 612 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. A little more about Powderfinger's Jono Coghill … Jono Coghill was the drummer for Powderfinger , one of Australia’s biggest rock bands of the 90s and naughties. Their achievements include 18 ARIA awards, the third highest behind Silverchair and John Farnham , including Best Group, Album of the Year and Highest Selling Album. They’ve sold millions of albums, and accumulated well over 1.5 billion downloads on Spotify alone. Their anthems These Days and My Happiness were ranked #1 on the Triple J Hottest 100 in 1999 and 2000, and 21 other Powderfinger tracks have ranked on this list in other years. They’ve toured with ColdPlay , Crowded House and Silverchair , and have had their music feature in Hollywood blockbusters including Mission Impossible and Two Hands . Now, at this point I can hear you yelling down your speaker “Hey Timbo, what’s all this got to do with small business marketing?” Everything! This is a deep dive with one of Australia's rock ‘n roll royalty about the business of music. Afterall, Powderfinger went from an idea to a small business to a very fucking big one. So sit back as we cover branding, the creative process, income streams, band dynamics, dealing with both fame and failure, the importance of mentors, the annoyance of yes men, and so much more. Oh BTW, you might have picked up there’s a language warning on this episode, so lock the kids up if you need to! Righto, let’s go and meet Cogsy … Resources mentioned in this episode of your favorite marketing podcast Powderfinger's official website Interview with Jeff Bezos's shadow Interview with Janene Liston - The Pricing Lady Interview with Alexandra Watkins on business names Register free for Timbo's upcoming Effective Outsourcing Webinar I<a href="https://smallbusinessbigmarketing.com/how-to-increase-your-websites-traffic-with
Mon, October 31, 2022
How to create a culture of care in your business with a 4th generation business owner | #611
Ball chain. Three million feet of ball chain every week. That’s what today’s guest manufactures. You know what ball chain is, right? You will shortly! Plus his 84 year old family business has become the most trusted provider of masks in the US. How’s that for a pivot!? Two vastly different products connected by a business owner who cares deeply for all aspects of his business. It’s a loving episode 611 of The (13 year-old, award-winning) Small Business Big Marketing podcast with Host Tim Reid. A little more about Ball Chain's Bill Taubner … Today’s guest owns and runs two businesses. One manufactures and sells three million feet of ball chain each week, and was started in 1938 by his great, great, great grandfather. I can already hear you asking what the hell is ball chain. Sit tight, you’re about to find out! The other is a hygiene mask business that was started in 2020 in direct response to the pandemic, and in just two years has become the most trusted mask provider in the US. His name is Bill Taubner and whilst he doesn’t sell the sexiest products in the world, he is a business owner that cares deeply for his customers, his staff, his suppliers and his local community. He’s also a business owner that’s crystal clear on his values and ensures they’re evident in all his, and his 100+ staffs’ business dealings. And that’s where today’s big learning is for us all. As you’ll hear Bill say on more than one occasion, great businesses should be a reflection of who you are and what you stand for . Now Bill can get on a bit of a roll, making it challenging for this timid little podcaster to get a word in … but do persevere as he shares some business and marketing gold once he builds up a head of steam. I started off asking Bill how it feels to be at the helm of a fourth generation business … Resources mentioned in this episode of your favorite marketing podcast Coolabah Capital’s official website Predicting War website LiveWire Markets Services every business owner needs that Timbo recommends How to generate organic traffic to your website (without spending anything on advertising) High converting website designers (They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google (20% off with discount code Timbo20) Proven customer attraction strateg
Mon, October 24, 2022
Leading economist Christopher Joye on getting business-ready for 2023 | #610
With so many media outlets hawking bad economic news to improve their ratings, you’d be excused if you thought the entire world’s economy was on the verge of collapse. So I thought it was time to get a well-balanced, well-researched view. To that end, I knocked on the door of Christopher Joye, one of Australia’s most respected economists and fund managers. It’s a slightly scary episode 610 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more aboutCoolabah Capital founder Christopher Joye … Last week I had the pleasure of hearing today’s guest speak about the state of the Australian economy and what the coming 12 months looks like from a business and investment perspective. His name is Christopher Joye, and he’s one of Australia’s leading economists. He’s the founder of Coolabah Capital, a funds management business with $7B under management Prior to starting Coolabah in 2011 he worked for Goldman Sachs in London, and for the Reserve bank of Australia . In 2008, the Australian Government invested $15 billion behind a policy proposal he personally developed He was invited by the Rockefeller and MacArthur Foundations to advise the Obama Administration on the US housing crisis And he writes a weekly column for the Australian Financial Review Now, in the spirit of total honesty, the economy is a topic that I’m no expert on. I scraped through year 12 Economics, and was glad to see the end of it. So this was a hard interview to prep for, and there were times when I simply didn’t know what I should ask next. I’ll now take my dunce hat off and say with hand on heart, that despite my ignorance, Chris comes through with the goods. He has an uncanny way of (most of the time) making the complicated beautifully simple. The first part of the chat is all about his current business, then we get into the heavy stuff. So, put your big pants on as Chris gives us his deeply researched insights into what we can expect economically in 2023 and beyond, and what we can do as business owners to prepare for it and ensure as smooth a ride as possible. And I know it goes without saying, but I’ll say it anyway. Chris’s advice is of a general nature, not specific to your business. So please do your own research before acting on anything he suggests. Here’s Chris describing Coolabah Capital … Resources mentioned in this episode of your favorite marketing podcast Coolabah Capital’s official website Predicting War website <a href="https://www
Mon, October 17, 2022
Successful medical entrepreneur John Neilson loves getting the fundamentals right | #609
Do you ever look at some business owners and wonder how they do it all? How do they take on so much, yet seem to hit home run after home run? How do they find the necessary time and energy to build empire after empire? Today’s guest is one of those unique entrepreneurs (some would call him a unicorn), and he’s kindly agreed to share his secrets of success with us today. It’s a mind-expanding episode 609 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Doctors On Demand founder John Neilson … Righto, let’s meet today’s business superstar, or as he likes to refer to himself … an old fossil! John Neilson is a qualified pharmacist with 49 years industry experience. Over that time he’s opened 26 pharmacies, ran a pharmacy broking business as well as a medical centre. For a time he owned and operated Koala Beach , a business selling sunglasses, hats, sunscreens, cosmetics and fragrances to pharmacies across Australia. The company had 14 sales representatives and at one stage was the largest hat importer in the country. John’s also been actively involved in several major property developments in Queensland. If all that’s not enough, he’s the co-founder of Doctors On Demand … a 24/7 Telehealth Service providing online doctors appointments, medical certificates and prescriptions. Oh, and he’s also one of my ocean swimming buddies. That’s a seriously impressive CV! I started by asking John what drives him. Resources mentioned in this episode of your favorite marketing podcast Doctors On Demand official website Services every business owner needs that Timbo recommends How to generate organic traffic to your website (without spending anything on advertising) High converting website designers (They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google (20% off with discount code Timbo20) Proven customer attraction strategy (and ridiculously cheap) Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas <a href="https:/
Mon, October 10, 2022
100 cold calls a day for a year created this $15 million dollar business | #608
21 year-old Pam Jabbour made 100 cold calls a day for a year before securing her first client. 100 cold calls. A day. At the age of 21!! 17 years on, she has offices in Australia and China, and runs a multi-million dollar business that dresses 350,00 people daily, Including some seriously blue chip clients and Australia’s Winter Olympics team. And guess what she attributes her success to? Marketing. Good old fashioned marketing! It’s a well-presented episode 608 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. . A little more about Total Image Group Founder Pam Jabbour … Pam Jabbour is the founder of corporate uniform business Total Image Group . A 17 year-old Aussie-owned family business that designs and supplies corporate uniforms. She’s got 36 staff, offices in Australia and China, and a list of blue-chip clients any of us would give their eye teeth for. You’re going to love Pam as she generously reveals the secrets to her success including her deep respect for marketing, how she mastered the art of cold calling, how she wins big corporate contracts, the ups and downs of running a family business, how she’s built a culture that attracts and retains great staff, how she deals with Imposter Syndrome and plenty more. I started off by asking Pam how it feels knowing she dresses 350,000 people every day. Resources mentioned in this episode of your favorite marketing podcast Interview with Thankyou Group founder Daniel Flynn. Interview with Rip Curl founder Bryan Singer. Interview with Flight Centre co-founder Geoff Harris. Services every business owner needs that Timbo recommends How to generate organic traffic to your website (without spending anything on advertising) High converting website designers (They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google (20% off with discount code Timbo20) Proven customer attraction strategy (and ridiculously cheap) Businesses that made this podcast possible (please support them) <a href="https://www.dell.com/en-au/work/lp/small-business-
Mon, September 26, 2022
Inside Releaf, Australia’s largest medicinal marijuana clinic | #607
Australia’s medicinal marijuana industry is poised to explode. Leading the charge is cannabis entrepreneur Gary MacKenzie who is the co-founder of Releaf , the first and largest clinic and dispensary franchise in the Asia Pacific region. It’s a very chilled episode 607 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Releaf’s co-founder Gary MacKenzie … Today’s guest is a successful entrepreneur and marketing professional with over 25 years of management and CEO experience across technology, direct marketing, outsourcing and digital content with a focus on building brands. And that’s exactly what he’s done with the Releaf brand … From scratch, building it to the first and largest medicinal marijuana clinic and dispensary in the Asia Pacific region. As one of Australia’s leading cannabis entrepreneurs, Gary has become somewhat of a figurehead in an industry that's just starting to find its feet and gain acceptance amongst a community that is divided as to its benefits and values. And that’s where my interest lies. How does one start a business in a relatively new industry, full of red tape and where not everyone is supportive of it being legal. Now I was hoping this interview would have a greater focus on the business of starting a legal, medicinal marijuana business in Australia, however as you’ll hear, Gary is a huge believer in the health benefits of his products, so he talks quite a bit about that. Which isn’t necessarily a bad thing as you’ve heard me rattle over the years about the fact that the best marketing is a great product. Let’s go and meet Releaf founder Gary MacKenzie … Resources mentioned in this episode of your favorite marketing podcast About Releaf - Australia’s largest medicinal marijuana clinic and dispensary Services every business owner needs that Timbo recommends How to generate organic traffic to your website (without spending anything on advertising) High converting website designers (They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google (20% off with discount code Timbo20) Proven customer attraction strategy (and ridiculously cheap) Businesses that made this podcast possible (please support them) <a hr
Mon, September 19, 2022
How to create a lucrative dropshipping business with minimal outlay | #606
Looking for a new business idea? Maybe a new revenue stream is appealing? Or are you searching for a cheeky little side hustle? One with minimal set-up costs and requires you to hold no stock. If you answered “Hell yeah!!” then drop everything, as you’re about to discover the ins and outs of dropshipping with one of Australia’s best. It’s a ship-hot episode 606 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Dropship Break Thru’s Jon Warren … I’m excited about today’s topic and guest for two main reasons. Life’s getting expensive and we’re all looking for ways to make an extra quid. Dropshipping can produce that with minimal outlay. And my guest has mastered the art and science of dropshipping, and as a result lives an envious lifestyle by the beach. In simple terms, Dropshipping is selling other people’s physical products online. And Jon Warren is one of Australia’s dropshipping specialists. In 2014 he launched his first dropshipping business, which grew to seven figures in 24-months whilst he was still working for the man. He sold it three years later, having produced $4M in revenue at a 20% margin. Since then he’s launched three more dropshipping businesses, all of which have reached seven figure annual revenue with super healthy margins. John now shows peeps like you and I how to do it with his online dropshipping course - That link will get you some seriously good bonuses you won't find elsewhere. Time to get excited team … Here’s Jon providing us a deeper explanation of the dropshipping business model and why it’s so good. Resources mentioned in this episode of your favorite marketing podcast Access Jon’s exclusive Dropshipping course offer to my listene rs Jon Warren’s personal website Interview with eBike to hunters dropshipper John Murphy Services every business owner needs that Timbo recommends How to generate organic traffic to your website (without spending anything on advertising) High converting website designers (They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google (20% off with discount code Timbo20) <a href="https://funescapes.com.au/tim
Mon, September 12, 2022
Going big (versus playing small) from day one set Fortress Melbourne up for success | #605
Right off the bat, today’s guest made a critical business decision. To launch Australia’s biggest eSports and gaming brand, he was going to go big, real big from day one. No pussy footing around. No waiting for this to happen in order for that to happen. Nope. He just went fucking big (his words, not mine) from day one. It’s a game-on episode 605 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Fortress Melbourne’s Jon Satterley … OK, time to fess up. I know very little about the eSports and video games industry, despite it being bigger than Hollywood and the music industry combined. It’s fucking huge! Yeah, I grew up with an Atari in my bedroom, and to this day I have a sit down video game machine with about 40 games on it from the 80s … from Space Invaders to Pacman to Donkey Kong and everything in between. But these days, top games are earning more than Hollywood blockbusters. Grand Theft Auto V has raked in North of $6 billion compared to James Cameron’s Avatar , the highest grossing movie ever at $2.8 billion! And now there are dedicated arenas, like Toronto’s Esports Arena , that seats 7,000 screaming gamers, as they watch their heroes compete for prize pools in the millions of dollars. So, to find out more about this relatively new but burgeoning entertainment industry, I contacted Jon Satterley, the co-founder of Fortress Melbourne . Fortress occupies 2,700 sq m inside Melbourne’s prestigious Emporium Shopping Mall, and has to be seen to be believed with gaming rooms, an eSports arena that can seat 1,000, it’s got bars, VIP booths, arcade alleys, even a room full of board games (old school!). So sit back as Jon takes us inside one of the world’s biggest entertainment industries, but also explains where the idea for Fortress came from, and why he and his business partner decided to go, and I quote, fucking huge from day one. Resources mentioned in this episode of your favorite marketing podcast 5 proven marketing ideas lead to Lawpath becoming Australia’s leading online legal platform | #604 Services every business owner needs that Timbo recommends How to generate organic traffic to your website (without spending anything on advertising) High converting website designers (They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on pa
Mon, September 05, 2022
5 smart (inexpensive) marketing ideas lead to Lawpath becoming Australia’s leading online legal platform | #604
Tom Willis’s deep respect for marketing has resulted in a business that gets around 350 sign-ups every day, has over 10,000 5-star Google reviews, and four million website visits annually. And no, the business doesn’t have some astronomical marketing budget … It’s a simple legal advisory service for small businesses in Australia. It’s a mind-expanding episode 604 of The (13 year-old, award-winning) Small Business Big Marketing podcast with your host Tim Reid. A little more about Lawpath’s Tom Willis … Tom Willis is the co-founder of Lawpath , a business he started with some mates in 2014, and today Lawpath is the number one online legal platform for Australian small businesses . In a large part thanks to Tom’s deep understanding of his prospects’ needs Lawpath: Is responsible for starting six percent of all companies in Australia Has assisted over 300,000 Australian business owners with their legal needs, saving them over $100M in legal fees Has 350 businesses sign-up every single day to seek help with contracts, company registrations and legal advice Has over 10,000 5-star reviews on Google And the website gets over four million visits annually So, seriously … grab a pen and paper, or open up your Notes app as Tom shares his secrets to success including Lawpath’s: Customer acquisition strategy His cake method for combining various campaign activities How to leverage key partners The power of newsjacking And why a blog post about driving without shoes became a powerful lead magnet! I started by asking Tom what problem Lawpath solves for business owners … and I must say, his answer is beautifully to the point … A lesson for us all, right off the bat!!! Resources mentioned in this episode of your favorite marketing podcast Get your first legal document free with Lawpath (Value $199) How to attract more customers in toy uo business with this simple customer attraction strategy How to use equity crowdfunding to grow your business Inside Australia’s record-breaking crowd funding campaign Services every business owner needs that Timbo recommends <a href="https://www.ecomseoformula.com/?ref=https%3
Mon, August 29, 2022
How to price anything with The Pricing Lady Janene Liston | #603
How to price anything is tough. And something every business owner doesn't want to get wrong. So I thought I'd get The Pricing Lady in to help us all optimise our pricing strategy. It’s a priceless episode 603 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Janene Liston AKA The Pricing Lady Now, from what I can tell, pricing is one of those business activities that freaks the majority of business owners out. Agree? And if you get your pricing wrong, it can have a major impact on your growth. Which raises so many questions like … How do you best decide what to charge? Should you copy your competition’s pricing? When should you include prices on your website? When, if ever, should you discount? Are you charging too much? Too little? Luckily Janene Liston AKA The Pricing Lady has answers to them all. Plus more! She’s a genius at making sense of how to price your goods or services, as well as how you should speak, act and market your brand to achieve the optimal price. Now, Janene is an engineering graduate, and has a deep interest in bridges, which begs the question … how on earth did she become a world specialist on pricing?! Resources mentioned in this episode of your favorite marketing podcast Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook Interview with Stage Kings Jeremy Fleming | #527 Services every business owner needs that Timbo recommends How to generate organic traffic to your website (without spending anything on advertising) High converting website designers (They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google (20% off with discount code Timbo20) Proven customer attraction strategy (and ridiculously cheap) The Boomerang Effect Timbo's book on how and why to create helpful marketing Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Stu
Mon, August 22, 2022
NightQuarter's Michelle Christoe lives and breathes only what she loves | #602
Hey business owner. That’s you … Yeah, you! Today’s guest has one bit of advice for us all … 'Live and breathe only what you love'. Heard it before? Me too! Thought it was a bit unrealistic? Me too! Afterall, we’ve all got to make a quid. Well, we’re about to be proved wrong. And that’s not a bad thing. It’s a glass-half-full episode 602 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about NightQuarter's Michelle Christoe Michelle Christoe is the co-founder of NightQuarter, an immersive live entertainment precinct on Australia’s beautiful Sunshine Coast . NightQuarter is a massive outdoor space with food trucks, 6 stages for live performances attracting the likes of UB40 and James Reyne, there’s retail stores, plus Michelle caters for weddings, parties … anything really! But two things especially piqued my interest in wanting to chat with her. One is her unwavering philosophy around only doing what brings you joy … in business and life generally. And on a more practical level, I wanted to know how she overcame a cyber security attack when NighttQuarter’s Instagram - its number 1 form of marketing - was compromised in a very big way a few months ago. So let’s go and meet Michelle Christoe, where I kick things off sounding a little too envious! Resources mentioned in this episode of your favorite marketing podcast What's on at NightQuarter Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook F1 Aerodynamicist, Kate Reid, makes the world's best croissants | #552 One simple mindset shift can take you from busy to profitable | #584 Services every business owner needs that Timbo recommends How to generate organic traffic to your website (without spending anything on advertising) High converting website designers (They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google (20% off with discount code Timbo20) Proven customer attraction strategy (and ridiculously cheap) The Boomerang
Mon, August 15, 2022
How to build a cult-like following for your business with Forecite Helmet's Alfred Boyadgis | #601
In 2013, industrial designer Alfred Boyages had (in his own words) a seriously lucky motorcycle accident. Whilst recovering from a banged-up knee, he conceptualised the idea of a smart helmet; one that could help riders foresee what’s up ahead. Now all he needed was an army or riders to help him perfect it. Forecite Helmets was born and to this day, has a cult-like following. It’s a super smart episode 601 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Forcite Helmets' Alfred Boyadgis Like so many brands, industrial designer Alfred Boyadgis' business was born out of an unfortunate first-hand experience. In 2013, he took a slide on his Yamaha while riding through an oil slick, seriously injuring his knee. With a keen interest in wearable technologies, and given the availability of sophisticated tracking technology, Alfred was convinced that there must be a way to combine these to allow motorcycle riders to foresee upcoming hazards, enabling them to take evasive action before they became a danger. So, far from being the end of a journey, Alfred’s “lucky accident” sparked a new one. He teamed up with fellow graduate, Julian Chow, and sharing a mutual passion for motorcycle culture as well as innovative design, the pair brought to life the first iteration of what would become the Forcite MK1 smart motorcycle helmet . And a very sexy beast it is! All they needed now was an army of riders to help them perfect it. And they got that in spades, with the Forcite Helmet brand now having a cult-like following. We start off with Alfred taking us inside the mind of a motorcycle rider … Resources mentioned in this episode of your favorite marketing podcast Forcite Helmets' facebook community Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook Interview with Gripsox founder Luke Goodwin Services every business owner needs that Timbo recommends How to generate organic traffic to your website (without spending anything on advertising) High converting website designers (They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google (20% off with discount code Timbo20) <a href="https://funescapes.com.au/timb
Mon, August 08, 2022
Bill Edgar AKA The Coffin Confessor gives the dead their final say | #600
Imagine you’re dying with a secret. Something you’ve never had the courage to tell your friends or family. Or a last wish – a task you need carried out before you can rest in peace. Now imagine there’s someone who can take care of all that, who has little respect for the living, but will do anything for the dead. Well, there is! He calls himself The Coffin Confessor and you're about to meet him. It’s a kooky and spooky episode 600 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Bill Edgar, AKA The Coffin Confessor A private investigator by trade, Gold Coast based Bill Edgar calls himself The Coffin Confessor , and gets paid handsomely to gatecrash funerals, will readings and wakes. Put simply, he’s a one-of-a-kind professional businessman on a mission to make good on the last requests of his soon-to-be-deceased clients. Bill’s been many things in his life including the son of one of Australia's most notorious gangsters, a homeless street kid, a maximum security prisoner, a family man, activist, philosopher and much, much more. In this no-holes-barred chat, you’ll hear how he became The Coffin Confessor , how he gets clients, the weirdest, funniest and most rewarding jobs he’s done, what he charges, how he gets the crowd on his side, along with how he became a best-selling author and the subject of a soon-to-be Hollywood blockbuster. We kick things off with Bill, AKA The Coffin Confessor , talking about his notorious gangster father … Resources mentioned in this episode of your favorite marketing podcast The Coffin Confessor book Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook Sophie Lovejoy and her PJ's made in Bali Interview with Bob Wheeler of Rapid Recovery Clinic Services every business owner needs that Timbo recommends How to generate organic traffic to your website (without spending anything on advertising) High converting website designers (Th
Mon, August 01, 2022
How (& why) to take your business global with international lawyer Cynthia Dearin | #599
If you think the idea of that beautiful business of yours expanding overseas is a pipe dream, then think again. International business strategist and lawyer, Cynthia Dearin, may just change your mind. It’s a far-reaching episode 599 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Business Without Borders author Cynthia Dearin One of the things I’m passionate about is helping you identify additional revenue streams for your business. That’s why I decided to get international business lawyer, and the founder of Dearin & Associates , Cynthia Dearin on to the show. For the last 23 years she’s been on a mission to help business owners to scale internationally and amplify their impact in the world. What a good mission! And she’s well qualified to do so, having worked in the UK, the US, Europe and the Middle East, as an Australian diplomat and management consultant. She also spent three years as the CEO of the Australian Arab Chamber of Commerce & Industry. Plus she’s the author of two books - Camels, Sheikhs and Billionaires and the one we talk about today titled Business Beyond Borders . So right now, lose any limiting beliefs you have about your business not being suited to overseas expansion as Cynthia shares: How to bridge the cultural divide & building trust Why businesses need an international strategy How to navigate the challenges of global teams Mistakes to avoid when selecting international markets How to find your ideal international clients And of course, the rules of international marketing & pricing Resources mentioned in this episode of your favorite marketing podcast Business Beyond Borders - Cynthia Dearin's book on taking your business global FitNest Mama Podcast with Kath Baquie Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook Services every business owner needs that Timbo recommends How to generate organic traffic to your website (without spending anything on advertising) High converting website designers (They built this website - take this simple quiz and see where yours needs improving) <a hre
Mon, July 25, 2022
Serial entrepreneur Wayne Hamlet's motto is 'Never, ever give up' | #598
In January 2021, COVID forced serial entrepreneur Wayne Hamlet’s event hire business into liquidation. Two months later, he declared bankruptcy, losing everything, and took a job as a real estate agent. Not one for giving up, Wayne launched an idea with huge potential. In fact, if you’re a business owner, then you need it. It’s as simple as that! It’s a ridiculously inspiring episode 598 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Timbo Reid. A little more about Smile Fred’s Wayne Hamlet … If you’re a long time listener, you’ll know I tend not to interview owners of businesses in the start-up phase. There’s plenty of other podcasts doing that, plus I want to make sure you only get learnings from established business owners, who’ve got the runs on the board. However, today’s guest is in start-up mode. So why’d I break the rules? Because Wayne Hamlet’s story is super inspiring, and I actually want to give him a leg up. He’s a serial entrepreneur who’s not afraid to have a crack. Unfortunately to date, after starting three businesses, his efforts have been rewarded with little more than experience. Making matters worse, in January 2021, COVID forced his event hire business into liquidation. Two months later, he declared bankruptcy, losing everything, and took a job as a real estate agent. Not one for giving up, at the age of 50, Wayne and his wife decided to roll the dice one more time and start Smile Fred , an online greeting card and gift box business that makes it ridiculously simple for you to send personalised cards and gifts within 5-minutes from wherever you are. An idea that every single one of us could use to show gratitude to our clients, suppliers, staff … anyone! Basically, it’s a business idea that makes the world a better place. By the way, this chat may contain a trigger for some of you, as Wayne’s business journey certainly hasn’t been all roses. Who’s has?! If you’re doing it tough, and don’t have anyone to download to, then please call Lifeline or your local mental wellbeing support service. Now … Instead of starting with Wayne answering a question, take a listen to the audio from this video that appears on Smile Fred’s website. It not only explains how Smile Fred works, but why it exists and a little bit of Wayne’s back story. Services every business owner needs that Timbo recommends How to generate organic traffic to your website (without spending anything on advertising) High converting website designers (They built this website - take this simple quiz and see where yours need
Mon, July 18, 2022
Deus ex Machina founder Dare Jennings attributes understanding local cultures to his global business success | #597 (PodFerence)
Dare Jennings founded the iconic, irreverent and highly collectible Aussie surf-brand Mambo , which he sold in 2000, made a lot of coin and moved on to his next endeavor, Deus ex Machina , where he combined his love of motorbikes, surfing, and music, to create a business that has stores in Australia, America, Asia, Europe and Africa. So sit back as Dare chats with host Tim Reid about how he uses culture to build incredible, sustainable, and loved businesses. And most importantly, why trying to be everything to everyone is a wonderful recipe for failure. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, July 11, 2022
How to seriously increase your website traffic without paying for ads | #596
John Murphy is an Irish, animal lover living in Italy selling eBikes to hunters all over the world. Banned from Facebook Ads and Google Adwords despite spending tens of thousands of dollars with them, he urgently had to figure out another way to drive traffic to his drop-shipping business’s website. He did. And his six figure annual turnover quickly went to seven, with the majority of his sales coming from organic traffic. Fortunately for you and I, John shares his secret sauces (yep, there’s more than one) with us today. It’s a stop-relying-on-Facebook-and-Google-ads episode 596 of The (13 year-old, award-winning) Small Business Big Marketing Podcast with host Tim Reid. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, July 04, 2022
People first, profit second built Belly Bands' Carol Brunswick a very caring business | #595
Belly Band creator Carol Brunswick spent over $300,000 of her family’s savings, with little or no return, before landing on a more effective way to grow her business. The new improved way involved bootstrapping everything, and adopting a people first, profit second philosophy. It worked! Now she’s sold 70,000 Belly Bands and absolutely loves building a business that’s making such a difference to her precious customers’ lives. Although it does raise the question … What on Earth is a Belly Band ?! It’s a curious, yet warm and fuzzy episode 595 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, May 09, 2022
Lord of the Fries is a fast food business built deliciously slowly | #594
Amanda Walker is the co-founder of the hot chip mini empire Lord of the Fries. Launched in 2004 with her husband, they now have 23 stores nationally. Join host Tim Reid as she shares her business journey along with why and how to slowly build a business you’ll love. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, May 02, 2022
[Update] Gelato Messina's Declan Lee on creating Australia's best gelato experience | #593
Here's a masterclass on how to create Australia's best gelato experience with Gelato Messina's co-founder Declan Lee. All this and more on The Small Business Big Marketing Podcast hosted by Tim Reid. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, April 25, 2022
Challenging everything lead to creating Quiz Meisters, Australia's leading pub trivia brand | #592
No matter what industry you're in, challenge the way things get done, because more often than not, there’s always a better way. That’s certainly the experience of Steffan Van Lint, the founder of Quiz Meister s, one of Australia's largest (and certainly most fun) pub trivia companies. It’s a trivial episode 592 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, April 18, 2022
Emma & Tom's co-founder Tom Griffith on how to build a global brand people love | #591
From the first time I saw Emma & Tom’s Juices on the shelf at my local cafe, I was hooked. Finally, there was a cool looking juice brand, with interesting flavours, no funky additives, plus it was named after two anonymous people. Who the hell was Emma and Tom?! It’s taken me 18 years to find that out; but it was worth the wait. Let’s go and meet Tom Griffith in a very juicy episode 591 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, April 11, 2022
From $100 beer garden to $100 million pub empire with Australia's most innovative publican Stephen J Hunt | #590
I’ve always thought us business owners can learn so much from the hospitality industry, around customer service, customer experience, local area marketing etc. So, when I heard about multi-million dollar publican, Stephen Hunt, who started his 7 hotel empire from his parents’ backyard, I just had to get him on the show. It's episode 590, full of one-percenters, of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, March 14, 2022
Exploit this simple client attraction strategy to grow sales exponentially with The Institute of Wow's John Dwyer | #589
This simple, inexpensive, proven system enables you to generate more leads into your business (and convert them) than you could ever imagine. Plus it takes your prospects’ eyes off the price. Listen in as The Institute of Wow's John Dwyer explains how with podcast host Tim Reid. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, March 07, 2022
How to use equity crowdfunding to grow your business with Birchal's Matt Vitale | #588
You’ve got a list as long as your arm of ideas to grow your business. And I’m guessing some of those ideas will happen all in good time. But some of those ideas may require more money than you currently have in order to bring them to life. That’s where equity crowdfunding steps in. A relatively new industry that’s growing by the minute. And who better to explain it to us than Australia's leading expert on the topic. It's a very equitable episode 588 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, March 01, 2022
How to use TikTok to grow your business in 2022 with Australia's leading business user Phillip Kuoch | #587
Keen to know how to use TikTok to grow your business in 2022? Excellent. Then there’s no better person to show us how than donut aficionado Phillip Kuoch, whose Melbourne bakery has one of the biggest TikTok followings of any Australian business with 680,000 followers and a gazillion likes! It's a head-scratching episode 587 of The (12 year-old, award-winning) Small Business Big Marketing podcast. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, February 21, 2022
School Of Hard Knock Knock's co-founder Morry Morgan on creating a TV series to promote his business | #586
The School of Hard Knock Knock's co-founder Morry Morgan has taken a rather interesting, brave and very funny approach to marketing his business. He's created a six-part professionally produced TV series that's gaining ground on YouTube. Join host Tim Reid on The Small Business Big Marketing Podcast as Morry explains why and how he did it. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, February 14, 2022
Exactly How Black Hops Brewery's Dan Norris Built a $65M brand in 6-years | #585
Black Hops Brewery’s Dan Norris has had more business failures than he’d like to admit. Then one of his ideas hit pay dirt and was quickly snapped up by a large multinational. Instead of finding the closest hammock, he started a brewery. Six years on Black Hops is valued at $65M. It's a thirst-crushing episode 585 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, February 07, 2022
One simple mindset shift takes you from busy to profitable with Jason Spaull of Coastal Asbestos | #584
Today we meet a successful business founder who’s not in the sexiest of industries, but who has a marketing mindset that I personally wish many more had. He loves marketing. Respects it. Plays with it. And guess what … he sees the fruits of his marketing labours time and time again. It's a high-growth episode 584 of The (12 year-old, award-winning) Small Business Big Marketing podcast with founder and host Tim Reid. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, December 27, 2021
How to successfully market your small business | #583
Discover these simple, easy-to-implement, effective marketing ideas that will help you successfully market your small business with marketing expert and podcast host Tim Reid. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, December 20, 2021
Take your business out of obscurity by being interviewed on relevant podcasts | #582
If obscurity is a major marketing challenge of your small business, then I have a very tailored solution for you. Get yourself on podcasts that have the attention of people you’d love to sell to. Yes, I want you to stick your head above the trench and be interviewed. It's a podcast episode 582 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, December 13, 2021
5 secrets of high-converting websites with Greg Merrilees of Studio 1 Design | #581
One of Australia’s leading website producers shares how to design a website to boost conversions in any niche. It's episode 581 (promising big returns) of The (12 year-old, award-winning) Small Business Big Marketing podcast with Tim Reid. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, December 06, 2021
How Luxury Escapes co-founder Adam Schwab built Australia's most loved travel brand | #580
Luxury Escapes co-founder Adam Schwab seems unable to put a foot wrong when it comes to launching and building profitable businesses. Businesses that generate (in a matter of years) millions and millions of dollars. And right now … you’re about to find out how he does it. It's a luxurious episode 580 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, November 29, 2021
Stephanie Scheller uses the violin to teach smart marketing strategies | #579
Stephanie Scheller owns a marketing agency in Texas that teaches clients the not-so-subtle art of disruption. But what's different about Stephanie's teaching style is that she uses the violin to tap into the psychology of business owners (just like you) to help them create an impact in sales, marketing and people management. It's a wacky episode 579 of The (12 year-old, award-winning) Small Business Big Marketing podcast hosted by Timbo Reid. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, November 22, 2021
How Pink Floyd's Roger Waters became Lachy Doley's biggest client | #578
Aussie keyboard legend Lachy Doley talks to host Tim Reid about how Pink Floyd's Roger Waters became his biggest client. An amazing story given 4 years ago Lachy was broke. This is a great episode for anyone who’s wondering if there’s light at the end of the tunnel. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, November 15, 2021
Streetwear brand HoMie is changing the retail environment for the good (and forever) | #577
Have you ever walked past a young homeless person and avoided eye contact? Maybe you wanted to give them a few bucks only to realise you don’t carry notes anymore? Or maybe you wanted to stop and help them but you didn’t know how. Well, today’s guest has felt all those emotions … so much so that he was compelled to do something about it. So, he started a social enterprise with a marketing and sales bent … and he’s never looked back. It's a heart-warming episode 577 of The (12 year-old, award-winning) Small Business Big Marketing podcast. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, November 08, 2021
AFL legend Richie Vandenberg's wine brand aims to remove 1 billion plastic bottles from our oceans | #576
Today’s guest happens to have captained the mighty Hawks, the Aussie Rules Football team I’ve supported all of my life. And sure … there may be the odd fanboy moment during our chat. But, he’s also the founder of a disruptive wine brand that’s laser-focussed on removing one billion plastic bottles from our oceans by 2030. It's episode-on-a-mission, 576 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Timbo Reid. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, November 01, 2021
Dr. Phil is doing his best to keep people off his operating table | #575
Today we chat with Dr. Phil. Nope. Not that Dr. Phil. Our Dr. Phil is a Florida-based heart surgeon who’s doing everything he can to keep patients OFF his operating table. In other words, he doesn’t want any clients! It's heart-stopping (maybe that should be heart - starting ?!) episode 575 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, October 25, 2021
[Regional Queensland Special #8 - Gold Coast] Zarraffa’s Kenton Campbell & Nutrition Warehouse's Grant mayo | #574
Our regional Queensland business showcase wraps up this week on the Gold Coast where we meet two giants business - Zarraffa’s Coffee founder Kenton Campbell, and Nutrition Warehouse founder Grant mayo. And you’ll never guess what he was before becoming an entrepreneur! It’s a curious episode 574 of The (12 year-old, award-winning) Small Business Big Marketing podcast. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, October 18, 2021
[Regional Queensland Special #7 - Toowoomba] Milton & King’s Bryce Capp & Hogan’s Family Jewellers’ Lachlan Hogan | #573
Part 7 of our regional Queensland business showcase takes us inland to Toowoomba, where we meet a globally-recognised wallpaper manufacturer, and a third generation family jeweller. It’s a bespoke episode 573 of The (12 year-old, award-winning) Small Business Big Marketing podcast. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, October 11, 2021
[Regional Queensland Special #6 - Sunshine Coast] COYO's Sandra Gosling & Spirit House's Acland Brierty | #572
Part 6 of our regional Queensland business showcase takes us to the Sunshine Coast, where we meet one of Queensland’s leading restaurateurs, along with the co-founder of an entirely new yoghurt category! It’s a tasty episode 572 of The (12 year-old, award-winning) Small Business Big Marketing podcast. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, October 04, 2021
[Regional Queensland Special #5 - Bundaberg] Lady Elliot Island's Peter Gash & Kalki Moon’s Rick Prosser | #571
Part 5 of our series showcasing successful regional Queensland business founders takes us to sunny Bundaberg, where we go inside two vastly different businesses. It’s episode 571, set amongst the sugar cane, of The (12 year-old, award-winning) Small Business Big Marketing podcast. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, September 27, 2021
[Regional Queensland Special #4 - Rockhampton] Know Your Knockers' Katrina Houghton & Queen Cherry Bomb's Leah Samson | #570
Part 4 of our series showcasing successful regional Queensland business founders has us catching up with two female entrepreneurs that are making a serious dent in their respective industries. It’s a get-out-of-the-way-I’m-on-a-mission episode 570 of the (12 year-old, award-winning) Small Business Big Marketing podcast Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, September 20, 2021
[Regional Queensland Special #3 - Mackay] Red Cat Adventures Asher Telford & Woollam Constructions Craig Percival | #569
In Part 3 of our Regional Queensland series, we catch up with two national-award winning business owners from Mackay who are doing big things in their respective industries. It’s a slightly troppo episode 569 of The (12 year-old, award-winning) Small Business Big Marketing podcast. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, September 13, 2021
[Regional Queensland Special #2] Explore Property director Giovanni Spinella & Polar Industries director Daniel Condon | #568
In part 2 of our Regional Queensland series, we catch up with two business owners from Townsville who are doing big things in their respective industries. It’s a balmy episode 568 of The (12 year-old, award-winning) Small Business Big Marketing podcast. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, September 06, 2021
[Regional Queensland Special #1] Cairns Aquarium founder Daniel Leipnik & PakMag founder Bree James | #567
Cairns Aquarium founder Daniel Leipnik shares how he brought his boyhood dream to life, and PakMag founder, Bree James shares how she became the biggest publisher in regional Queensland. Join host Tim Reid on Australia’s most popular business marketing podcast. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, August 30, 2021
[Emergency Episode] Mindfulness techniques for business owners to navigate these crazy times | #566
To support business owners everywhere who are struggling right now, host Tim Reid has teamed up with one of Australia's leading mindfulness experts for a much needed episode 566 of The (12 year-old, award-winning) Small Business Big Marketing podcast. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, August 23, 2021
How a failed actor grew a multi-million dollar nutrition supplement business | #565
Steve Trinder has had a crack at professional acting, surfing, motorcycle racing and skiing, and whilst all these endeavours built his character, none of them built his bank balance until ten years ago, when he founded X50 Lifestyle from his bedroom. Now he's sold over 70 million sachets in 85 countries and he’s finally found his true-calling. It’s a fake it ‘til you make it episode 565 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, August 16, 2021
Making $400,000 on Instagram is the least interesting part of Erika Cramer's amazing business journey | #564
Erika Cramer generated $400,000 in sales from Instagram over the past two years. But that’s not the most interesting thing she's done in business. Intrigued? Excellent…so was I when I received her pitch. It’s an overly confident episode 564 of The (12 year-old, award-winning) Small Business Big Marketing podcast. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, August 09, 2021
How to create recurring business revenue with The Automatic Customer's John Warrillow | #563
The lifeblood of your business is repeat customers. But customers can be fickle, markets change, and competitors can be ruthless. So how do you ensure a steady flow of repeat business? The secret is in recurring revenue ... in finding and keeping automatic customers. It’s a strangely recurring episode 563 of The (12 year-old, award-winning) Small Business Big Marketing podcast. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, August 02, 2021
Huge credit card debt plus a smart marketing idea turned Adorn Cosmetics into a multi-million dollar online business | #562
At one point, business owner Briony Kennedy had a credit card and overdraft debt of $500,000, and was doing everything she could to make her business succeed. Then she implemented a marketing idea she should have done long ago, and today her multi-million dollar business is thriving. It’s a not-for-the-faint-hearted episode 562 of The (12 year-old, award-winning) Small Business Big Marketing podcast. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, July 26, 2021
How to turn your knowledge in to a million dollar micro business | #561
Keen to know how to turn your knowledge into a million dollar micro business? After all, you are standing on a mountain of knowledge…about something. And there’s never been a better time to turn that knowledge into an online course and make a million bucks! Today’s guest did just that. It’s a get-rich-quicker-than-you-think episode 561 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, July 19, 2021
[UPDATE] The voice of SIRI, Karen Jacobsen, on building a personal brand you love | #560
Host of The Small Business Big Marketing Podcast Tim Reid chats with the voice of Siri, Karen Jacobsen, who shares her views on personal branding, navigating the pandemic, business owner well-being and so much more. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, July 05, 2021
How to market a difficult business with Speedfit's Matej Varhalik | #559
Want to know how to market a difficult business? Then take a listen to SpeedFit's Matej Varhalik who is doing just that (very successfully) on The Small Business Big Marketing Podcast with Tim Reid. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, June 28, 2021
How to build a deeply engaged community for your business with Andrew Griffiths | #558
If the idea of surrounding yourself with a deeply engaged community who love what you do, buy everything you offer and provide a great sounding board for future ideas is of interest then you're in for an absolute treat. It’s a nurturing episode 558 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Timbo Reid. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, June 22, 2021
How to use live streaming to grow your business | #557
If you'd like to know how to use live streaming to grow your business then take a listen to how Ruby Noosa has done just that as well as grow her personal brand on episode 557 of The Small Business Big Marketing Podcast with host Timbo Reid. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, June 16, 2021
How to make the most from online marketplaces | #556
Shaun Latham launched his web development career selling sex toys online. From there he used his knowledge of online marketplaces to build a company that will change the way you sell your products, by giving you access to all of the major web stores at once. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, June 07, 2021
Hype marketing secrets from the world’s greatest propagandists | #555
Self-confessed hype artist Michael F. Schein shares his 12 secrets for creating hype around your business; he’s overflowing with stories of obscure crackpots who got millions of people to buy into their ideas, along with unknowns, freaks and weirdos who garnered around the clock media attention without spending a penny. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, May 31, 2021
How (& why) to choose a perfect business name | #554
If choosing a name for your business, brand, product, service, even promotion, is proving challenging, then take a listen to what world-leading naming expert Alexandra Watkins has to share with host Tim Reid. Her process is fun, simple and mighty effective in identifying a name that sticks. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, May 26, 2021
Fit Dad Lifestyle’s Leroy Faure is big on community building | #553
Building a community is a great way to differentiate that beautiful business of yours. So in this episode, host Tim Reid chats with Fit Dad Lifestyle founder Leroy Faure about how he’s built a community of 4,000 motivated and engaged men who are all on the same journey of fatherhood. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, May 17, 2021
F1 aerodynamicist, Kate Reid, makes the world's best croissant | #552
Kate Reid’s business journey has all the makings of a Hollywood thriller. It involves behind-the-scenes of Formula 1 racing, a memorable visit to Monaco , a life-threatening illness, huge disappointment, truckloads of passion along with the best croissant in the world! Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, May 10, 2021
[Update] Sleepbus founder Simon Rowe thanks a strong brand for getting him through COVID | #551
Sleepbus founder Simon Rowe's mission to provide a safe nights sleep to any Australian who needs it is tracking along beautifully thanks to a strong brand and never-say-die attitude. Got a marketing idea you'd like to share with business owners globally? Maybe you want to give Timbo some feedback ... leave a message on the Hotline on +61480015150 Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Sun, May 02, 2021
Guy Grossi on creating a memorable customer experience | #550
Celebrity chef and Australia’s most celebrated restaurant owner Guy Grossi talks about customer experience, we hear from a listener who contacted the Hotline plus I’ve got some big news for all you Pink Floyd fans amongst us! Got a marketing idea you'd like to share with business owners globally? Maybe you want to give Timbo some feedback ... leave a message on the Hotline on our +61 480 015 150. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, April 26, 2021
The Inspiring Story of Entrepreneur & Quadriplegic Perry Cross | #549
Perry Cross is unstoppable. He founded Accessible Homes Australia , he’s an in-demand keynote speaker and the founder of the Perry Cross Foundation on a mission to cure paralysis. He’s also a fully aspirated quadriplegic. Host Tim Reid chats with this incredible human being about business and life. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, April 19, 2021
How to launch and run a business on a shoestring | #548
How to launch and run a business on a shoestring is the focus of this episode. So listen in as host Tim Reid chats with Andrew MacDonald, founder of Aussie clothing brand Ringers Western. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Sun, April 11, 2021
How to make funny sales videos proven to generate millions of dollars in sales | #547
Joseph Wilkins produces funny sales videos proven to generate millions of views and dollars for his clients. Today he shares with host Tim Reid his 8-step process for doing just that. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, April 05, 2021
Calvin Klein lingerie model Ingrid Bonner on building a global brand | #546
Homebodii’s Ingrid Bonner talks with host Tim Reid about building a luxury sleep and bridal wear business based on the lessons she picked up modelling for Calvin Klein, as well as the customer feedback she’s constantly getting and acting on. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, March 29, 2021
How to find your purpose with Car Next Door’s Will Davies | #545
Host Tim Reid chats with ex-mortgage broker turned environmental warrior Will Davies who’s built his Car Next Door business in response to human kinds’ unnecessary use of the motor vehicle. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, March 22, 2021
Cryptocurrency (not just Bitcoin) for small business - All your questions answered | #544
One of Australia’s leading cryptocurrency experts Carioline Bowler answers all your questions about how small business owners can embrace and make best use of the brave new world of cryptocurrencies. You know … Bitcoin, Ethereum, blockchains etc! Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, March 15, 2021
How to transform your business’s slide decks into your most valuable asset with Shufflrr's James Ontra | #543
Shufflrr’s James Ontra believes a business’s slide decks are it’s most underutilised asset. How’s that for a bold statement given the various other assets most businesses own? But host Tim Reid thinks he has a point. It’s a highly persuasive episode 543 of The (12 year-old, award-winning) Small Business Big Marketing podcast. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, March 08, 2021
[UPDATE] Sacking her distributor was the best move ever for Snotty Nose's Laura Klein | #542
Sacking her distributor enabled Laura Klein to take her Snotty Noses business to a whole new level … along with some very smart marketing. Host Tim Reid chats with her all about it. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, March 01, 2021
Flow Hive’s Cedar Anderson shares his growth strategies that have worked for him during these challenging times | #541
Cedar Anderson crashed the Indiegogo site multiple times when running a crowdfunding campaign for his disruptive beekeeping innovation called Flow Hive. He's now a multi-millionaire and is keen to see others do the same. Listen in as host Tim Reid chats with him in his bees uit keeping closet! Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Sun, February 21, 2021
How marketing reshapes your brain with neuromarketer Professor Prince Ghuman | #540
Ever wondered why McDonalds logo is red and yellow? Or why watches in ads are always set at 10:10? Or why some stores seem to be always on sale? Wonder no more. Host Tim Reid chats with neuromarketing expert Professor Prince Ghuman who explains how marketing reshapes your brain. Scary stuff! Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, February 15, 2021
Jeff Bezos’s shadow Colin Bryar on how ideas are brought to life inside Amazon | #539
Colin Bryar was Jeff Bezos’s shadow (AKA right hand man) inside of Amazon. In this revealing chat, he explains to host Tim Reid Amazon’s process of working backwards, in which every new idea starts with the customer front and centre. Notebook at the ready! Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, February 08, 2021
[UPDATE] Four Pillars Gin has been named the world’s best gin 2-years running. Founder Stu Gregor shares what they’re getting right | #538
Four Pillars Gin founder Stu Gregor shares with host Tim Reid how he’s managed to be awarded the world’s best gin not once but twice … in fact, two years in a row! Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, February 01, 2021
This subscription business model saved Australia’s artisan cheesemakers (and it can save others) | #537
Cheese Therapy founders Sam Penny and Helen Shadforth have single-handedly saved Australia’s artisan cheese making industry from going under following bushfires, drought, economic turmoil and now COVID-19. Host Tim Reid finds out how they did it. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, January 25, 2021
Bellroy founder Andy Fallshaw attributes just one word to his brand's success | #536
Bellroy founder Andy Fallshaw chats with host Tim Reid about how one word (in fact, one made-up word!) continues to influence all aspects of this iconic Aussie brand. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, January 19, 2021
Clever marketing ideas have built The Branding Office in to a nice little earner | #535
Clever marketing ideas like looking after even the smallest of clients (“small fish are sweet!”) have led to The Branding Office turning over $2M in Year 3. Join host Tim Reid as he chats with owner Justin Veivers. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, January 11, 2021
Besties reveal how losing a combined 50KG lead to a multimillion dollar weight loss empire | #534
Host Tim Reid chats with weight loss experts Jade Spooner & Amal Wakim about how losing a combined 50KGs lead to the launch of Equalution , a multi-million dollar weight loss empire. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, December 21, 2020
How to find your ideal niche in business | #533
Brenton Ward’s business serves a very specific niche. It cost him $3,000 set-up, and generates $100,000 in recurring monthly income, with few overheads, and it runs without him. Nice niche! Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, December 17, 2020
32 Ways Consumers Can Help Small Business Grow | #532
Host Tim Reid has a passion for seeing small businesses grow. So, with the help of his listeners, here’s 32 ways that we, as consumers, can help small businesses grow. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, December 14, 2020
Ella Bache’s 3rd generation owner Pippa Hallas on making bold moves & unexpected decisions | #531
Ella Bache's 3rd generation owner Pippa Hallas chats with Tim Reid about making bold moves & unexpected decisions in this 3rd generation global skincare empire. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, December 07, 2020
Podiatrist turned product entrepreneur Rachael Ferguson on achieving 200% annual growth (year-on-year) | #530
200% annual growth (year-on-year) is what podiatrist turned product entrepreneur Rachael Ferguson is currently experiencing. Host Timbo Reid finds out how she’s doing it. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, November 30, 2020
These smart decisions led to Mobile Tyre Shop growing exponentially | #529
Host Tim Reid chats with one very smart business founder in Mobile Tyre Shop’s Travis Osborne, who 5 years ago was struggling to get the business off the ground, but in 2020 the rubber has well and truly hit the road. Travis shares the smart decisions he’s made along the way. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, November 23, 2020
Avoid business closure with these cyber security tips with cyber security expert Bastien Treptel | #528
Host Timbo Reid’s business has been hacked four times in the past few months. So he decided it’s time to pull in the big guns and find out how all business owners can avoid this. So join Timbo as he chats with cyber security expert Bastien Treptel of the CTRL Group. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, November 16, 2020
Another business success story inspired by COVID-19 with IsoKings Jeremy Fleming | #527
Host Timbo Reid chats with Australia’s leading stage designer Jeremy Fleming who’s COVID-19 forced pivot was the best business decision he and his wife have ever made. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, November 09, 2020
COVID-19 inspired music teacher Mike Grande to build his own proprietary teaching platform | 526
This COVID-19 inspired pivot has resulted in a great new business model for music teacher Mike Grande. Listen to his chat with podcast host Tim Reid of The Small Business Big Marketing Podcast. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, November 02, 2020
Budgy Smugglers owner Adam Linforth on building an iconic Australian brand | #525
Over 100,000 pairs of Budgy Smugglers are sold each year globally. Owner Adam Linforth talks to host Tim Reid about how he’s in no rush to build this iconic (and fun) Australian brand. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, October 26, 2020
Smart social media usage grew this third-generation chocolate shop | #524
Host Tim Reid chats with third generation business owner Johnny Kapos (AKA Chocolate Johnny) of Perfection Chocolates who’s embraced social media in a very big way to grow his chocolate shop and wholesaling business. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, October 19, 2020
Personal tragedy inspired the launch of TradeMutt | #523
Host Tim Reid chats with TradeMutt founders Ed & Dan about how a personal tragedy led to the creation of a workwear business that’s making big inroads into workplace discussions around men’s mental health. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, October 12, 2020
Answer this one confronting question and grow your business | #522
Lawyer Joanna Oakey took her team away, wrote one confronting question on a whiteboard and spent the next few hours answering it. The results led to 25% growth year-on-year. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, October 12, 2020
Big marketing ideas is what Thankyou’s Daniel Flynn thrives on | Bonus Ep
How to generate big marketing ideas (and why you damn well should) is the topic of this insightful chat between Thankyou’s Daniel Flynn and host Tim Reid. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, October 05, 2020
How to get your business on page 1 of Google | #521
Your most challenging SEO questions are answered by Australia’s leading SEO expert Harry Sanders. We cover keyword selection, getting backlinks, verbal search, website security, negative SEO and plenty more. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, September 28, 2020
SEO Agency of the Year winner Harry Sanders was homeless when he started his business | #520
SEO Agency of the Year winner Harry Sanders started Studio Hawk when he was just 17 and homeless. This year it will turn over $4M. Get ready to be inspired. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, September 21, 2020
Building a product brand from scratch with Bell & Bone’s Arianne Sackville | #519
Host Tim Reid goes deep with Arianne Sackville who’s built her premium dog food brand from the ground up. This all encompassing discussion covers branding, pricing, distribution, marketing and plenty more business growth insights. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, September 14, 2020
Running a heart-centered business with Rashay’s Rami Ykmour | #518
Host Tim Reid chats with hospitality entrepreneur Rami Ykmour of Rashay’s about how and why running a heart-centered business is his preferred style for growing businesses and people he loves. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, September 07, 2020
A customer happiness business that happens to sell telecommunications | #517
Telco founder Mark Fazio chats to host Tim Reid about how he’s created a customer happiness business that just so happiness to sell mobile and Internet plans. Not to mention the fact that he’s competing against some brands with annual marketing budgets equivalent to the GDP of some small countries! Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, August 31, 2020
Teen entrepreneur Josh Apitz is on a mission to save Aussie lives | #516
Host Tim Reid chats with teen entrepreneur Josh Apitz whose Seagull Milk brand of sunscreen is already making waves. Listen in as he shares his inspiring journey so far. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, August 24, 2020
Closing a hugely successful business with I Heart Bargains’ Chelsea Thomas | #515
Host Tim Reid chats with leading social influencer and founder of I Heart Bargains’ Chelsea Thomas, who recently closed her burgeoning online empire at the height of its success. She shares how she built it, and why she closed it. Warning … things get a little emotional! Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, August 17, 2020
Landing The Pentagon as a customer lead to this business being valued at $7M in just 4-years | #514
Host Tim Reid chats with AUSFIT Torsion Bar founder Anthony Richardson, whose fitness product is used on Navy vessels around the world. His clients include The Pentagon, Norfolk Navy Base (the largest in the world) along with PTs and physios. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, August 10, 2020
10 steps to moderate business success with Hotwire Heating’s Luke Chant| #513
Not every business owner wants to be the next Zuckerberg. Some are happy building a business that brings them a decent income, and lots of happiness. Host Tim Reid chats with Hotwire Heating’s Luke Chant, who’s done exactly that, and in this episode he shares the 10 things that enabled a moderate level of business success. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, August 03, 2020
4 smart marketing ideas grew this niche business exponentially | #512
Host Tim Reid loves a clever marketing idea. But when four come along in the one interview, it’s time to get excited! Colin Fragar of The Council Approval Experts shares how he’s grown his small, niche business through some very smart marketing. Wait until you get to the bit about the Trust Box … pure marketing genius! Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, July 27, 2020
Business networking tips & tricks with Bx Networking’s Matt Alderton | #511
Business networking expert Matt Alderton chats with host Tim Reid about how to use networking to successfully grow your small business. His insights may well turn the way you currently network on its head! Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, July 20, 2020
Turn your struggling business in to one you love | #510
It’s 100% possible to turn a struggling business around. Host Tim Reid chats with Dr. Drip’s Andy & Angela Smith who hit rock bottom only to now be running, not one, but two businesses they love. Tune in to hear them explain exactly how they did it. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Sun, July 12, 2020
How Invisible Marketing drives brand discovery | #509
Brand licensing expert, Jeff Lotman, chats with Tim Reid about how to create new entry points for new customers to discover your business, the under-utlised power of brand licensing, what types of businesses it’s best suited to, plus some great case studies of brand licensing at work. Oh, plus Jeff owns the iconic LA fashion label, Fred Segal (which dressed Elvis!, so we talk about that as well. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, July 06, 2020
How your business can benefit from a pop-up store | #508
Pop-up store expert Michelle Young, chats with Tim Reid about the key factors that make for a successful pop-up store, which businesses are best suited to pop-ups and what the future of retail looks like. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, July 02, 2020
Creating an iconic product or service? | #507
Founder of the iconic Jelly Sandal, Ben Nothling, chats to Tim Reid about building a multi-million dollar business, the power of celebrity endorsement and the motivation he gets from working alongside his wife. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, June 25, 2020
A never-say-die attitude turned a $400K loss into a booming new business with Perform-360's Jason Clark | #506
Four years ago, Jason Clark closed the door on a failed fitness franchise, kissing $400,000 good-bye. On that same day, his wife gave birth to their second child. Four years on and Jason’s never been happier, thanks to a smart business decision, some clever marketing, and (most-importantly) four words uttered by his exhausted wife! It’s a tell-all episode 506 of The (award-winning) Small Business Big Marketing podcast. A little bit more about Perform-360’s Jason Clark Jason Clarke has been a personal trainer for 25 years. And like many PT’s he dreamt of one day owning his own business. Well, four years ago, that dream became a nightmare, when Jason lost $400K of his parent’s money in a failed fitness franchise, whilst his wife was giving birth to their second child! Wait until you hear the advice she gave him that led to where he is now - the proud founder of a new fitness concept in Brisbane called Perform-360, that this year will turn over seven figures. This is such a great story of business determination, or as Jason puts it “an expensive MBA!” So let’s go and hear how he did it, and what role marketing played in this incredible turnaround. We start off with Jason describing the time, 4 years ago, when he lost $400K on a failed fitness franchise ... Timbo's Top 3 Attention Grabbers from Timbo’s chat with Perform-360’s Jason Clark First and foremost, I love the courage Jason showed in getting back on the horse and starting another business after dropping $400K. I love his advice to avoid bright, shiny objects. This applies to life in general! I love his advice around learning the ins and outs of Facebook. Be sure to check out this recent chat I had with Facebook expert Cham Tang of Authentic Education . Links & resources mentioned in episode 506 Perform-360's official website Join the Small Business Big Marketing Tribe on Facebook Other episodes with other business owners in the fitness / wellness industry: Interview with Michelle Bridges (Motivation) Interview with Ray Good (Mindfulness) Interview with Tom O’Toole of Beechworth Bakery (Happiness) Last week's episode - <a href="https://smal
Wed, June 17, 2020
How a friend’s death inspired a global movement (& business) with 100 Things’ Sebastian Terry | #505
100 Things founder Sebastian Terry is on a mission to tick 100 things off a list he wrote the day after his best friend died. Little did he know that that list would change everything, not the least of which was creating a global movement. It’s a ridiculously inspiring episode 505 of The (award-winning) Small Business Big Marketing podcast. A little bit more about 100 Things Sebastian Terry 100 Things founder Sebastian Terry was inspired by the death of his close mate, to ask himself one simple question … “Am I happy?” The answer was “ No!” , so he created a list of 100 things that he hoped would help him find happiness. Ten years on, Sebastian could never have imagined the impact that list has had on himself and hundreds of thousands of others. But amazingly, it wasn’t until he’d ticked off 72 things that life really changed. This starter of a global movement is now the star of his own TV show, a published author, a sought-after keynote speaker, and although he’d deny it … an absolute saver of lives. I know you’re going to love this chat as we explore how 100 Things became a global movement, how he’s commercialised it, and the role marketing has played in building the brand. I started off by asking Sebastian to describe his life prior to his best friend dying ... Timbo's Top 3 Attention Grabbers from Timbo’s chat with 100 Things Sebastian Terry Stop for a moment and acknowledge just how capable you really are. Ask how you can be of service … amazing things will happen. Identify where you’re unhappy in your business … then do something about it. Now! Links & resources mentioned in episode 505 Sebastian Terry's official 100 Things website Sebastian Terry's list of 100 things Interview with Dentist Padi Lund Join the Small Business Big Marketing Tribe on Facebook Other episodes that include interviews with inspiring business owners (that pretty much covers every single one of my guests !): Interview with Outland Denim's James Bartle Interview with door-to-door salesman Chandler Smith Interview with outdoor adventurer Jam
Thu, June 11, 2020
6 proven small business marketing strategies that helped generate $25M revenue with Authentic Education's Cha Tang | #504
In 10 years, today’s guest has turned a $2M marketing spend into $25M in revenue. Ka-ching! And he joins us to share 6 proven marketing strategies for small business that helped him get there. It’s a chin-scratching episode 504 of The (award-winning) Small Business Big Marketing podcast. Cham Tang is the co-founder of Authentic Education , a multi-million dollar training company that specialises in helping business owners take back control of their marketing. Sounds like a good idea for a podcast! Since launching in 2010, Cham has spent $2M on marketing that’s generated $25M in revenues. Plus his business was selected by BRW Magazine as a BRW Fast 100 Company not once, but twice. No mean feat! Today Cham’s here to share 6 proven marketing strategies that are working for his business right now, in the middle of this global crisis we’re all battling to navigate our way through. In fact, despite Authentic Education historically being a live event business, it’s actually thriving, with profit margins increasing by 25%, plus Cham’s managed to keep all 15 staff on with full pay and full hours. Cham Tang of Authentic Education's 6 proven small business marketing strategies Use video as an education tool for all three stages of your marketing funnel (awareness, consideration, conversion). Be the face of your business. Create evergreen marketing and sales funnels. Accept that Facebook ads are cheaper. Create a SMS marketing strategy. Focus on what matters in your business. Timbo's Top 3 Attention Grabbers from his chat with Authentic Education's Cham Tang I loved Cham’s mindset around using Zoom for all three stages of the marketing funnel. How can your business take advantage of video? I love Cham’s use of SMS marketing. I gotta say, my phone is the place where I receive the least amount of marketing. I love Cham’s idea of being the face of your business. Like he said, “Everyone else is scared!” which makes it a real competitive advantage. Links & resources mentioned in episode 504 Register here for Cham's free one-day marketing course Join Authentic Education on Facebook Belong Mobile Boost Mobile Ever Webinar Other episodes dedicated to marketing tips: SEO Tips for Small Business with Dana Ditomaso - Part 1 <a href="https://smallbusinessbigmarketing.com/best-seo-tips-for-small-busin
Thu, June 04, 2020
Gardener Bryan Clayton has created the Uber for lawn care (and he's cleaning up) | #503
Bryan Clayton used to mow lawns for a living. Now he’s the founder of GreenPal , an online service connecting homeowners to lawn care professionals. And here’s the kicker - in just three years it’s turning over $20M a year, and experiencing 100% growth, year-on-year. It’s a well fertilised episode 503 of The (award-winning) Small Business Big Marketing podcast. A bit more about GreenPal's Bryan Clayton Bryan Clayton was the founder of PeachTree, one of the largest landscaping companies in Tennessee, growing it to over $10M in annual revenues before selling it in 2013. He’s now the co-founder of the 3-year old GreenPal business, an online marketplace that connects homeowners with local lawn care professionals. Already it has an annual turnover of $20M, has over 100,000 active customers, completing thousands of transactions every day, and is experiencing 100% growth year-on-year! What’s particularly interesting is Brian has done this without any prior eCommerce experience. Even more interesting is that he could have easily (thanks to the sale of his first business) chosen to sit on a yacht sipping G&Ts somewhere in the South Pacific. Fortunately for us, he took the high road, and he’s here to tell us exactly how he’s done it. Timbo's Top 3 Attention Grabbers You never know who knows who. What a great story about one of his lawn-mowing clients being a franchisee of multiple McDonald’s stores. I love his idea of going the extra mile - simply offering to pick up the cigarette buts in the Macca’s drive thrus further endeared him to his client, and attracted more Macca’s franchisees to use his services. And I loved his idea of getting out of the building and meeting your customers face-to-face. Asking them “Where did we delight you?” and “Where did we come up short?” Links & Resources Mentioned In This Episode Subscribe to Timbo's podcast for free on the LiSTNR app and never miss an episode Last week's episode - How to successfully rebrand without alienating customers Other successful eCommerce business owners Timbo has interviewed: Power Planter founder Brian Chapman Snotty Nose founder Laura Klein Spriggy founder Mario Hasanakos This week's Monster Prize Draw winner <a
Fri, May 29, 2020
How to successfully rebrand without alienating your customers with bikini connoisseur Rebecca Klodinsky | #502
Today's episode is a great case study of how to successfully rebrand without alienating your customers. Imagine building a multi-million dollar brand that you absolutely love, only to find (due to legal reasons) you have to rebrand it, not once, but twice. All this whilst going through an ugly separation, and being a single mum of a newborn. It’s a highly charged episode 502 of The (award-winning) Small Business Big Marketing podcast. Today's guest is Rebecca Klodinsky, founder of the of bikini label IIXIIST In just six years, Frankii Swim has burst onto the Australian fashion scene, quickly developing a tribe of loyal, bikini-loving wearers … most of whom are women!! The label then quickly found itself on the global stage thanks to the likes of Kim Kardashian, Kylie Jenner and Rhianna. It’s now a runaway success turning over $7M this year, and making founder Rebecca Klodinsky, a very happy camper. But it hasn’t all been smooth sailing, as Rebecca has had to navigate an ugly separation from her partner, along with two expensive and time-consuming rebrands due to legal demands. The brand is now called Exist … spelt IIXIIST …. And yes, I do ask her about why that name. This is a very honest chat about how to successfully rebrand without alienating your customers, with a passionate business owner, who’s now a single mum of a 20-month old baby. Timbo's Top 3 Attention Grabbers I love her mindset of seeing opportunities not problems. This links many of my guests. I loved her willingness to be transparent, and tell it how it is. And I love her deep respect for the power of marketing. Again, something that links the majority of my guests. Links & resources mentioned in today's episode Last week's episode - How to adapt your marketing during Coronavirus with Ben Newsome of Fizzics Education Other successful female entrepreneurs Timbo's interviewed: Julie Mathers of Flora & Fauna Abigail Forsyth of Keepcup Melanie Perkins of Canva This week's Monster Prize Draw winner Tolita Dukes of marketing agency 8Seconds Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ... Support the show: https://www.
Mon, May 25, 2020
How to adapt your marketing during Coronavirus (COVID-19) with Ben Newsome of Fizzics Education | #501
Want to know how to adapt your marketing during Coronavirus ? COVID-19 has thrown up all sorts of challenges, and opportunities, for business owners everywhere. Some have sadly had to close, some are finding it incredibly tough, whilst others are innovating like they’ve never done before. Today’s guest fits into that category. It’s a challenge-everything episode 501 of The (award-winning) Small Business Big Marketing podcast. Mad scientist, Ben Newsome, is the founder of Fizzics Education , a business delivering science shows, workshops and parties to kids across Australia. Ben’s that guy in the white lab coat, protective goggles and ridiculously over-sized rubber gloves who mixes Mentos with Diet Coke, then explains why it explodes! Since 2004, he and his team have built a hugely successful business, reaching over 2 million kids, face-to-face. Well, COVID-19 changed all that. Schools closed, and events became a no-no, putting an end to the way Fizzics Education had traditionally done business. So, like all mad scientists who come up against blocks, Ben got innovative, leaving no stone unturned as he came up with clever new ways of doing business. The great news is, those clever new ways have proven a huge success, delivering much needed cash flow, stability and purpose for his team, a whole new digital offering that he can scale globally, along with strategic partnerships he could never have imagined. One thing to note as Ben shares what he’s done … Please listen with an open mind. If you find yourself saying “It’s alright for Ben, but my business is different!” then smack yourself on the wrist and keep listening. Keep asking yourself, “How can I implement that idea in my business?” Here's the email Ben sent me, detailing idea-by-idea, how he's adapted his marketing during Coronavirus ... Hey Timbo, It's been a while but it's Ben here at Fizzics Education. Not an entry for the monster Prize draw (although I'm happy to say that your podcast is exactly what people need to listen to so they can turn up the dial on their marketing, especially now). I'm reaching out because I thought the pivot we're doing for science education has been extraordinary and worth your listeners time. We've done a 180 in 48 hours and am offering all our science classes virtually by video conference to schools and parents around the globe. With a quick call to aligned businesses & schools, here's what we've done ... For businesses We've designed a collaborative technologies accelerator for businesses looking to transform their digital offerings. I'm working with my agency on a wider offering of modules for businesses looking for quick wins too. <a href="https://www.fizzicseducation.com.au/collaborative-technologies-1-day-accelerator/" data-saferedirecturl="https://www.google.com/url?q=h
Mon, May 18, 2020
Your most asked small business marketing questions answered by Timbo in this milestone episode | #500
Your most asked small business marketing questions answered. "If you had only 20-minutes a day to market your business, what would you do?" "What stand-out marketing ideas have you been blown away by?" "Who's been your favourite guest, and why?" These are just three of the questions you wonderful listeners have sent in for me to answer in this week's milestone episode 500 of your favourite marketing podcast ;0) Thank-you to everyone who sent me a question - I received 127 in total, so was unable to answer them all. That said, I've no doubt there's something in this epsidoe for everyone as I cover the following topics: How to market to the C-Suite How to market a cafe on $300 / month? Best video marketing techniques My biggest learning from 500 episodes How to build market share The importance of being a tech-savvy business owner How to know it's time to close your business What I would do with a monthly marketing budget of $1,000 How to best use social media to promote your business How to develop 'podcast stamina' Podcast awards How to prove value to your prospects My all-time favourite guests Top 3 takeaways from 500 epsidoes How to choose quality marketing services How to generate new business quickly The future of content marketing Work / life balance Managing client expectations Skilling up new staff so they hot the ground running Communicating your marketing strategy with your people Importance of brand personality Importance of white papers in marketing Exhibition marketing How to make it as a podcaster Evaluating marketing services Getting your message heard and seen Something personal my friends may not even know about me How to communicate a name change Spending a $500 monthly marketing budget The timing of posting a podcast episode Using your downtime during COVID-19 One marketing idea that blew me away An update on my old co-host Luke Moulton Here's the links to the resources / past episodes mentioned 452 - How to get Elton John as a client 482 - How to get a meeting with anyone 452 - One of my favourite video marketing techniques Seth Godin's book 'The Dip'</
Mon, May 11, 2020
Outland Denim's James Bartle on how one movie changed the entire direction of his life | #499
On today’s episode, how a Year 10 dropout saw a film that changed the entire direction of his career … in fact, of his life. “We chose denim because jeans are a staple, they are also a piece of clothing that says a lot about you, and for that reason we believe we offer something unique to those people who want to do the right thing and help others.” More about James Bartle James Bartle is the founder of Outland Denim , the denim brand making jeans differently and setting a new standard in the highly exploitative fashion industry. Driven by a desire to curb the trafficking of young girls in the multi-billion commercial sex trade, James created Outland Denim to generate training and employment opportunities for women vulnerable to exploitation and abuse. Ten years on, the Outland Denim brand can be found in some of the world’s largest department stores, employing over 100 women, and is seen worn by the likes of Meghan Markle and Leonardo diCaprio. In this passionate chat Outland Denim's James Bartle shares Just how big an impact one film had on him and his family Why he chose jeans as the way to address a major global problem Why he went from a NFP business model to for-profit The impact celebrity endorsement had on his business The power of being B-Corp certified Plus some heart-touching stories of employee success Other business owners I've interviewed running socially aware businesses Interview with KeepCup's Abigail Forsyth Interview with Flowhive's Cedar Anderson Interview with Who Gives a Crap's Simon Griffiths Monster Prize Draw Winner Sophie McGuire of Locus Online Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, March 19, 2020
Taking on the big banks and winning with Spriggy co-founder Mario Hasanakos
In a world ruled by major corporations and big financial institutions, it’s unlikely for a young company to quickly grab a significant chunk of the market. But that’s exactly what a digital pocket money concept did. Not only that, but it has also been able to solve a pain point faced by most parents and built a reputation for being trustworthy. Today, our special guest is Mario Hasanakos, the co-founder of Spriggy —an online banking tool that helps parents teach their kids about money. Spriggy has revolutionised how Australian kids get their pocket money while preparing them to have the skills needed in a cashless society. Mario talks about how the idea for Spriggy started and how they’ve been able to gain a foothold in the market because of their transparency and genuine desire to help people. The financial crisis hit the market hard and has led many people to become worse off. Most critical are those with low financial literacy and Mario aims to change that. He shares with us their future plans as they continue to solve problems faced by parents. Tune in and you might get inspired with a golden idea to change the world! About today’s guest Mario Hasanakos Mario Hasanakos is co-founder of the fintech startup Spriggy, which uses real-world payments technology and mobile banking apps to help parents teach kids about money in a digital age. Since launching in 2017, Spriggy has enjoyed tremendous success, opening over 400,000 accounts and helping countless Australian families set their kids up for financial success in a digital future. Prior to founding Spriggy, Mario worked in Investment Banking for seven years with breaks to pursue projects in technical diving and mountaineering. Holding degrees in Physics, Computer Systems Engineering and International Relations, Mario loves storytelling and has a passion for using technology in education to change the world. Connect with Mario Hasanakos through: Spriggy's website Mario Hasanakos’ LinkedIn What we discussed in Episode 498 Mario talks about his unconventional career path The inspiration for Spriggy How Spriggy works Their source of revenue Transparency and the different types of trust Establishing trust and getting a foothold very quickly How they seek social proof Tactics they used to garner trust How they came up with their name Dealing with the hard times and working with a business partner Having the hard conversations Future plans for branches The rule of 5 they follow Extending their brand to other industries Timbo’s Top 3 Attention Grabbers Here’s what g
Mon, March 16, 2020
The art AND science of standing out in this ridiculously crowded marketplace
As a small business owner, you’ve probably been finding difficulty grabbing your customer’s attention in a world that is constantly bombarded by mass advertising. How do you stand out? How do you get your message across? You know that if customers just took notice of your business even for just one moment, they’ll definitely buy your product. In this episode, our special guest, Jamie Mustard, joins us to share how blocks are the solution to your business getting noticed by the right people at the right time. We live in an over messaged world that gives us too many choices. But the secret to cutting through all the clutter is by using blocks. Jamie gives us great examples of how blocks have been used in speeches, art, and marketing. Now, the idea of using blocks is great, but how do we even make one? Don’t worry as Jamie gives us the basic principles on how to create blocks and use the law of attention to be heard and seen. There’s marketing GOLD dripping from our ceiling here, so it’s best you listen now! About today’s guest Jamie Mustard Jamie Mustard is the author of the book, The Iconist , which is all about the art and science of standing out. In his book, Jamie provides lots of case studies, examples, and stories of businesses and artists using blocks to get noticed in this crazily crowded marketplace. Connect with Jamie Mustard through: The Iconist's website What we discussed in Episode 497 The battle for attention in digital media Jamie talks about the psychological repercussions of over message or what Jamie calls “delusion” Jamie shares why choice overload or offering too many things is not good A case study on the impact of the removal of all signages in Sao Paulo, Brazil The concept of using blocks and icons to magnetise attention Examples of blocks in speech, music, and visual arts The importance of size and repetition when creating a block Jamie gives examples of blocks used in marketing The basic principles of how to create blocks and use the laws of attention Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Jamie ... I love the fact that he’s reminded us just how crowded a market place we all operate in. Do yourself a favour and spend some time reflecting on this. It’s scary, but critical as it’ll motivate you to spend more time crafting marketing messages that cut through the clutter. I love Jamie’s view on repetition. If you’re one of those marketers who feels the need to constantly reinvent the wheel, then I’d encourage you to stop and instead focus on repeating those parts of your marketing that actually work. I love Jamie’s reminde
Wed, March 04, 2020
Boost sales & bust customer churn with this stupidly simple (and fun) customer-engagement hack
Who knew boosting sales, smashing customer churn, and increasing customer engagement could be this simple? It may sound a bit unbelievable but wait till you hear what today’s guest has to share. Bonjoro founder, Matt Barnett, takes us through how he came up with the video marketing hack he used to convert leads for his tech startup, which ultimately failed. But his simplistic way of reaching out to leads, later on, gave rise to Bonjoro. And the rest, as they say, is history. The self-titled Papa Bear of Bonjoro emphasises that a lot of things that happened were unexpected and started in the most unlikely places. He also shares with us three high-converting video sales funnels you can use to get immediate results. Tune in to get those little gold nugget insights to spur on some creativity! About today’s guest Matt Barnett Matt Barnett is the founder of Bonjoro , a customer engagement app that enables you to send short personalised videos to a customer’s email or phone number. Matt was a surfer from the U.K. who moved to Australia when he was 26. Being an industrial designer, he is very much in tune with his creative side. His team members even get to design their own bear onesies that they can wear during meetings. Connect with Matt Barnett through: Matt Barnett’s LinkedIn Bonjoro’s website Bonjoro’s Facebook What we discussed in Episode 496 A brief recount of what sparked the idea for Bonjoro Matt talks about getting picked up by big companies Matt shares the problem with chasing perfection Getting popular in a niche he didn’t expect How they came up with a French-sounding name and a bear as part of their brand The Bonjoro culture …. a bear onesie-wearing team that’s a tech company at heart Their most effective marketing channels Matt tells us how Bonjoro works How to effectively use Bonjoro in conversion, activation, and growth funnels Matt talks about overcoming camera shyness How offline businesses use Bonjoro Matt shares the importance of saying thanks to customers Matt tells us about the new upcoming features for version 2 of Bonjoro Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Matt ... I love how Matt experiments with a multitude of marketing channels and has now focused on three that he knows delivers the results he’s looking for. I love the question Matt posed about “How do you treat a new customer?” And I love how the marketing team at Bo
Thu, February 27, 2020
Marx Acosta Rubio made a fortune hiring a cocaine addict (twice)
I know, right? It’s crazy! No one in their right minds would do this. Hiring a cocaine addict—not only once, but twice? I certainly wanted to hear where hiring addicts got him-did it work? Is it even possible to turn these people into the best employees? In today’s episode, we are joined by Marx Acosta Rubio, the millionaire turned deca-millionaire who is famous for his story of falling and rising and falling again—only to rise up even better. How exactly do you rise from the ashes after a massive failure? Marx shares with us his rags to riches to rags to riches experience and how he did it. Plus, a bonus strategy he uses in hiring his employees which he has proven to be highly effective. If you’re going through a rough patch at the moment. Whether it be in your business or personal life, then this episode is exactly what you need. Listen now and find some marketing G-O-L-D! About today’s guest Marx Acosta Rubio Marx Acosta Rubio is the founder of Onestop , a company that makes 30+ million dollars in annual revenues selling print cartridges. Marx dropped out of law school to become an entrepreneur. He is also an investor and consultant who shares his wisdom with other entrepreneurs to save them from falling into traps that might paralyse them and keep them from living the life they actually want to be living. Marx believes that family comes first and they became his inspiration for rising again. Connect with Marx Acosta Rubio through: Marx Acosta Rubio’s LinkedIn Marx Acosta Rubio’s Twitter Marx Acosta Rubio’s Facebook Marx Acosta Rubio’s Website Marx Acosta Rubio’s Onestop Team What we discussed in episode 495 A brief recount of Marx’s early life living in the Venezuelan slums Marx talks about making a difference in the crowded marketplace of cold calling and sales How M&Ms help you make repeat sales Marx talks about the reason why he failed the first time Marx shares an effective strategy he uses in hiring people Why he hired a cocaine addict … twice! The fall Marx talks about his measure of happiness and success Buying back the fallen company Bouncing back after losing everything How Marx makes a virtual business work together with his love for growing people Marx talks about his other businesses Marx shares some nuggets of wisdom Timbo’s Top 3 Attention Grabbers Here are some valuable insights I’ve picked up during my c
Thu, February 20, 2020
This is My Life’s Tony Knight hated business until he found his passion
Do you want to start a venture close to your heart? If you’re going to build a business with a value proposition that resonates with your clients—your pitch, your objective and your target audience will be crucial to your success. Family legacy producer Tony Knight pursued a job that he loves, and it made all the difference in his life. You can do the same, too. In today's episode, Tony joins us to talk about his startup journey in chronicling other people's lives through film. He also shares the marketing strategies that he uses in reaching out to potential clients. This episode is especially helpful for those who wish to turn their passion into a business. Sit back, relax, and make sure that you tune in to the show to know how you, too, can choose and thrive in doing the job that you love. About today’s guest Tony Knight Tony Knight is the Managing Director of This Is My Life where he and his team create a highly personal and individual history of clients' lives, which generations to come can see. They create a professional and artistic record of life moments that individuals and family alike will embrace forever. He is also the principal photographer and image-maker of his studio, Tony Knight Photography . You can connect with Tony Knight through: This Is My Life’s LinkedIn This Is My Life’s website This Is My Life’s Facebook To inquire about their services, you may call (03) 8786 1919 or 0417 588 722. What we discussed in episode 494 The importance of documenting everything Dealing with turning points in the business Pursuing your gut feeling Learning to build up equity in past experiences The birth of This Is My Life Creating a family legacy through his business The filming process: getting to know the client, gathering photos and videos, building a timeline, and asking questions How did choosing to do a job he loves change his outlook in life? The beauty of the industry: hiring skilled freelancers and subcontractors Marketing with SEO and social platforms The best and worst marketing What clients are looking for This week’s Top 3 Attention Grabbers That's it for this interview with Tony Knight! I'd like to share what grabbed my attention while chatting with Tony. I think there's a great lesson in what Tony shared about knowing when it's time to get out of what you're doing and chase something that will set your heart on fire. I love how he sought some PR on radio station 3AW. Also, I do think he should conside
Wed, February 12, 2020
Netflix star & Beverly Hills Realtor Peter Lorimer shares his 666 Rule for growing a remarkable business
Marketing real estate property is more than just churning out vlogs and property videos then waiting for clients to start rolling in. Building your online presence and expanding your reach takes hard work and knowledge of your target market. Beverly Hills real estate agent and content marketing ninja Peter Lorimer is here to tell us all about it. Did you know that Peter used to work as a sought-after producer in the music industry? He has worked with some of the biggest names in music, accumulating over #1 Billboard chart hits by his retirement in 2003. Today, Peter takes us through the lessons he learned in the music industry to carving his brand of real estate in the LA property market. His punk rock approach and social media savvy allow him to build relationships and trust with the people drawn to his philosophy. Tune in to learn about creating an identity that works for you and how to bring your brand to the people who need it. About Peter Lorimer Peter Lorimer was a successful music producer with over 30 #1 Billboard chart hits before taking his talents to the LA property market. He has launched his punk rock real estate business in the heart of Beverly Hills. His hand-picked swat team of creatives at PLG Estates dance to the beat of their drums while living at the bleeding edge of their industry. Lessons from the music industry to working in real estate Living in gratitude Appreciate the things in your life that make you feel blessed and lucky. Get out of bed with an eagerness to work hard and to be of service. Do not let self-doubt dictate how you go about your business. Beginnings of a music career Peter used music as an escape from gangs, crime, and fighting. From classical music, Peter moved into the nightclub scene and worked his way into becoming a record producer Working in the music industry taught Peter how to treat people respectfully. It translated very well into his real estate career. Fear is a cunning, baffling and crippling foe. Do not let it keep you from going at your goals. From sex, drugs and rock & roll to sparkling water and open houses Living a life of excess weighs heavy on you. Realising where you are and where you want to be in the future is crucial to your ability to change your life’s direction. Leave your ego out the door. Grind it out and learn your new craft. Keep your eyes on your goals. For Peter, it was starting his own firm and pulling the levers behind the curtains. Punk rock real estate Do not hesitate to break away from traditional real estate marketing. Work with the people you want to work with; do not attempt to fit in. Sell trust. Build a
Wed, February 05, 2020
Seth Godin on how to develop a solid marketing mindset to create a remarkable business
What is your idea of marketing? If you think it’s merely promoting a product and persuading people into buying it, think again. Marketing Hall of Famer Seth Godin believes marketing should go deep into what your customers believe in, identify as, and the narrative they tell themselves when they purchase your product or service. Episode 492 of The (award-winning) Small Business Big Marketing Show is a stimulating conversation with Seth, as he explains why marketing is work that matters for people who care. I guarantee you'll get fresh perspectives and inspiring marketing advice from this episode. Make sure to tune in to find out the truths about marketing and how you can be successful in it. About Seth Godin Seth Godin is an author, entrepreneur and most of all, a teacher. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip , Linchpin , Purple Cow , Tribes , and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing , was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. Seth’s riffs on marketing for small business What is marketing? ‘Marketing is the generous act of helping someone solve a problem—their problem’. It has to do with whether you have earned trust and attention by making a promise and keeping it. ‘Marketing is work that matters for people who care’. Marketing is the story that you live and being able to identify who it is for. ‘Marketing helps others become who they seek to become’. It is not advertising, and it is not concerned with trivial hype. Some of Seth’s important ideas What you need to do is to matter, even if only for a few specific people. You should have empathy for customers and strive to give them what they need. ‘Price is the last refuge for the marketer who has nothing better to say’. Your goal should be for your past clients to be confident in vouching for you. ‘The magic of a small business is not to pretend that we're a big business that got shrunk.
Wed, January 29, 2020
Selling Secrets of Master Door-to-Door Salesman Chandler Smith (These Can Be Used Anywhere)
Successful door-to-door selling takes more than having an excellent product. It involves the clever use of psychology, persuasion, and social cues, all working together to help you close the deal. The master door-to-door sales expert Chandler Smith knows this well and has all the secrets you need to know. Did you know that he earned $220,000 in his first year? And he’s gone on to recruit and mentor over 800 sales representatives. Today, new doors will open for you as Chandler discusses the best selling approach and the winning mindsets and strategies to build rapport with every person behind every door. Aside from sales advice, you’ll also get effective psychological methods you can apply in your life. Make sure to tune in to super-charge your sales skills and ability to connect with people - it even involves guns and nudity! About Our Guest: Chandler Smith is the master door-to-door sales expert and a regional sales manager at Aptive Environmental, a pest control service in North America. He began his door-to-door experience on a church mission and eventually became a door-to-door salesman while in college. After earning $220,000 in his first year (in his first 4-months actually!), he has gone to recruit, train, and mentor more than 800 sales representatives over the last six years. Chandler Smith’s Secrets to Door-to-Door Selling The Right Attitude The most successful sales reps can purge everything that happened that day and treat the door they're knocking on like it’s the most important door. Be positive, friendly and agreeable to get the other person to like you. Most people will build urgency as an excuse to reject you. Reverse the urgency and turn it into your opportunity. Treat it like a game with points. Enough points will close your deal. The Correct Body Language Smile at them and nod your head with the goal of reciprocation. Establish eye contact but break it enough to keep it comfortable. The faster you talk, the worse off you are; slow down and try to make the customer mirror you. Stand at a 90-degree angle instead of aggressively facing them. Look and behave like a professional and busy sales representative. How to Avoid Rejection Break eye contact and slow down during the initial part of your pitch where they can cut you off. Create a script for the first 30 seconds, which includes your every action to elicit an endorphin release. Use the “Resolve-Ace-Close” model. Build value to your service by giving an additional service or a price drop. Who Excels in Door-to-door Selling Someone who has a good work ethic, a positive attitude and the ability to handle rej
Tue, January 21, 2020
Multiple revenue streams have created a 7-figure business for swimming coach Brenton Ford
If your business is relying on just one source of revenue then it’s time to reconsider your business model. Swimming coach Brenton Ford did … and now business is going swimmingly. In fact, he’s about to have his first 7-figure year. And he’s a swimming coach! Today, it’s a wet-behind-the-ears episode 490 of The (award-winning) Small Business Big Marketing Show as Brenton Ford of Effortless Swimming is here to talk about using multiple revenue streams to increase your business’ traffic and eventually help you earn more. You’ll get lots of ideas and insights about how you can do this through various offline and online tools, such as training camps, online courses, podcasting, and video content. Make sure to tune in and find out how you can effectively increase your traffic and revenue. About Our Guest: Brenton Ford is a national swimmer and coach who has taught a lot of champion swimmers in Australia. He is also the winner of the Australian National Master Swim Coach of the Year award in 2012. Ford is the brains behind Effortless Swimming, a platform of techniques and workouts to improve his clients’ swimming skills. He aims to share methods that will work for a broader audience across the world. Using Multiple Revenue Streams to Earn More for Your Business Offline and Online Offers Effortless Swimming holds training camps to help swimmers get better at the sport. This offline offer gave them the opportunity to personally interact with their audience and give them more value. There are a lot of opportunities to strike up connections and build lasting relationships. They offer an online course alongside an annual membership fee. The online course allows people from different parts of the world to experience the services, including Brenton’s analysis of their swimming technique. Client retention: Get the people to use your products and services and show them the value they can get. Creating Content Design content that matters to your target market. Craft witty and catchy titles. Decide on a schedule for your posts. Use videos to show what you can offer to the market. Chop your video into bite-size snippets that tackle essential points. Using Social Media Upload your videos on YouTube. Maximize reach by sharing the link on Facebook and Instagram. You may also upload the video on Facebook and Instagram as an Instagram TV episode. Using Podcast Determine when you are posting your content. Be consistent with your schedule to increase engagement. Include a subtle call to action in each episode. Share stories from real people who benefite
Wed, January 15, 2020
Proven business growth strategies from one of Australia's best founders
Introducing a new product or a business to the market can be hard and frustrating for new entrepreneurs. It is vital to have an eye for opportunities and be able to use it to leverage and get the approval of consumers. We're back with Mark Livings of Lyre's Spirit Co, whose mission is to change the way the world drinks. Since the previous interview with Mark , Lyre's has reached tremendous success locally and internationally, racking up 21 distributors across the globe. Today, he's here with us to talk about the challenges in scaling, as well as the most effective growth and marketing strategies. Just like the first interview, you'll get tremendous business and marketing insights and know-how from this episode. Make sure to tune in to find out how you can also scale successfully. About Our Guest: Mark Livings is the founder of Lyre's Spirits Co, a globally distributed non-alcoholic spirits brand. He is also a co-founder of a diverse portfolio of businesses in the FMCG/CPG industry across marketing and advertising, logistics and fulfilment, consumer brand creation, as well as print and merchandise production. He is the Director of the Aussie Founders Network and an Executive Board Member of the Queensland Olympic Council. The Secrets To Successful ScalingThe Growth Of Lyre's Only six months into their journey, Lyre's had already entered New Zealand, US, and UK markets PLUS 17 other international markets. Finding their “Goldilocks' zone" distributor has been formative to the brand's growth. From January 2020, Lyre's will be available in Sainsbury's UK. The Long Road Versus The Short Road The long road: You find a distributor, and then wait to get a meeting. After that comes the presentation, negotiation of price, until you get to the contract. The short road: Optimizing the network of investors. Through the short route, they were able to present Lyre's to Sainsbury's Future Brands team. Having The Right Mindset "Meetings can change the destiny of your business as you run them." You have to tell your story and show your passion. The centrepiece of every entrepreneur's presentation should be improving the customer experience. Quantify the opportunity and show how your brand fits into the changing landscape of consumer behaviour. Three Biggest Wins First: Bagging multiple awards for the quality of their product. Second: Forming a partnership with Amazon. Third: Putting together an incredible team. The Importance Of Networks and Relationships Never forget to water the garden of the network. Introductions are form
Thu, December 19, 2019
eCommerce person of the year, Julie Mathers, on how she’s built a $15M empire in just 5-years | #488
Does the idea of building a profitable business that turns over $15M after just 5-years appeal? What about winning a swag of business and personal awards along the way? I thought it would. Well, Flora & Fauna’s Julie Mathers has done just that, and bacon has played no role whatsoever! It’s a very Vegan episode 488 of The (award-winning) Small Business Big Marketing Show thanks to American Express and my very own marketing book … The Boomerang Effect. A little bit more about Flora & Fauna’s Julie Mathers … Julie Mathers (with her hubby Tom) founded Flora & Fauna , the world’s largest self-funded, 100% vegan store just 5-years ago with a crystal clear vision to become the most responsible retailer possible, offering the world’s best customer service. Well, she’s doing something right, as 5-years on, Flora & Fauna : Stocks 6,500 products Will turn-over $15M this year And Julie was recently named #1 in the Online Retailing Industry Association’s Top 50 People in Australian eCommerce AS WELL AS their Business Person of the Year Here’s why you’ll be better off after this chat: You’ll discover how and why being a purpose-driven business grows your bottom line How being ethical is also a solid growth strategy How you can build a tribe of loyal customers who are with you for life Why employing people with disabilities is good for business And plenty more I started off by asking Julie what it’s like to have grown such a successful business in such a short time, whilst doing a load of good for the planet .... “Don’t look at employing people with disabilities as a burden or a cost … see it as an opportunity.” - Julie Mathers, Flora & Fauna Here’s what caught my attention from my chat with Flora & Fauna’s Julie Mathers: I love how Julie’s so succinctly articulated her purpose as helping the world make kinder choices . I love how showing kindness and compassion has lead to Flora & Fauna having a very inclusive workplace. I love that she’s created her own house brand called Green & Kind . “It’s really, really important to know why you’re doing what you’re doing. And unless you can be incredibly authentic about it, and really honest with yourself as well,then you’re going to struggle (in business).” - Julie Mathers, Flora & Fauna Other resources mentioned in episode 48
Thu, December 12, 2019
Backyard axe-throwing lead to the launch of Lumber Punks | #487
I love how people make a living. Past guest Shane Yeend makes money selling the usage-rights to the Hollywood sign. Adam Lippin sells cuddles. Laura Klien has a million dollar business selling battery-powered snot suckers! And today’s guest makes a quid from showing people how to throw axes … indoors! It’s time to sharpen your axe and get stuck in to episode 487 of The (award-winning) Small Business Big Marketing Show thanks to American Express . A little bit more about Lumber Punks Tyson McMillan … Tyson McMillan used to be a stand-up comedian, until one day in 2015 he was throwing axes in his backyard with his mate Sam. It was at that point that he looked Sam lovingly in the eyes and said “Hey Sammy … we should do this for a living!” They did and Lumber Punks - an indoor axe-throwing business - was born. Now Lumber Punks has three venues across Australia and the boys are having the time of their life. So what can you learn from a bloke who loves throwing axes? Great question. We talk about: How to get a crazy idea to market How to establish meaningful partnerships with local businesses How one lucky PR opportunity launched the entire business The 3-pillars of the Lumber Punks business that lead to its success The importance of social currency Plus plenty more Now, with Tyson being an ex stand-up comedian, I felt compelled to kick things off with a joke ... “You need to have a healthy taste for risk when it comes to throwing axes!” - Tyson McMillan, Lumber Punks Here’s what caught my attention from my chat with Lumber Punks Tyson McMillan: I love the fact that Tyson is focussing on what they’re good at - as he so eloquently put it “We’re good at throwing axes … not coffee!” I love Tyson’s view on how music can positively impact a business - how it can help tailor an experience to the individual. I love Tyson’s focus on building social currency amongst his tribe of loyal axe-throwers - to the point that he even makes sure there’s Lumber Punks branding behind the photos people take and share on their social media channels. “When it comes to investing in and growing any part of your business, put in as much as you’re willing to lose.” - Tyson McMillan, Lumber Punks <
Thu, December 05, 2019
Simple (and effective) ideas to improve your customer experience with Local Measure’s Jonathan Barouch | #486
Finally! Finally, thanks to Local measure's Jonathan Barouch, we’re all going to discover how to create an incredible customer experience that will make it easier to do business with us, infinitely more enjoyable and crazily shareable. It’s a highly experiential episode 486 of The (award-winning) Small Business Big Marketing Show thanks to American Express . A little bit more about Local Measure’s Jonathan Barouch … Marketing is full of jargon, right? And probably the most bandied around term of recent years has been customer experience , or CX as those in the know like to call it. But what is it? Why’s it important? How can it help grow my business? And if it can, how do I get some of that action? All excellent questions, which are about to be answered by customer experience expert Jonathan Barouch, who is the founder of real-time customer intelligence company Local Measure .... and is also one of Australia’s most respected tech entrepreneurs. Local Measure is next generation customer experience (mainly in the hospitality, travel & tourism sectors), providing highly-targeted, real-time customer intelligence, insight and demographic info to businesses about their customers. So if the idea of wowing those precious customers of yours appeals, then grab a pen and paper (I know, how old school!) and get ready to be wowed yourself. I started off by asking Jonathan to share the best customer experience he’d ever had. “It’s so much easier for a small business to deliver an incredible customer experience than it is for a big one.” - Jonathan Barouch, Local Measure Here’s what caught my attention from my chat with Local Measure’s Jonathan Barouch: I love the idea of giving deep consideration to the end-to-end journey of the customer as they travel through your business, the whole time asking yourself “How do I want my customer to feel?” I love that Jonathan acknowledges that B2B and B2C are just a distraction from the real way of doing business which is H2H (human-to-human) or P2P as I like to call it … people-to-people. Be mindful of the fact that every customer now has a megaphone and more and more are willing to use it, thanks to social media, Google Reviews, and other review sites. So actively seek good reviews and testimonials, and be sure to respond to the good and bad ones. “We need to start looking at our customers more holistically … from every angle …. And all the way along the purchase cycle.” - Jonathan Barouch, Local Measure Resources mentioned in episode 486 of The Small Business Big Marketing Show:
Thu, November 28, 2019
Jimmy Barnes's keyboard player Lachy Doley on how to make a living from the cut-throat music industry | 485
Accomplished musician and small business owner Lachy Doley is a world-leading expert on the Hammond Organ. He’s also Jimmy Barnes’s keyboard player and he played for Powderfinger back in the day. He’s no slouch! In this very honest and open interview he shares how he makes a living from one of the world's toughest industries. A little bit more about Lachy Doley … Righto, so a few years ago, this fellow by the name of Lachy Doley sent me an email (out of the blue) saying he listened to my show when touring, and that he loved it so much that he’d gone ahead and wrote, sang and recorded a new intro and music bed for me. I took a listen, loved it, and have been using it ever since. I then rang to thank him and offer to get him some work. He politely replied that he was busy enough as he was Jimmy Barnes’s keyboard player. For oversea’s listeners, I’ll explain who Jimmy Barnes is during the interview, suffice to say he’s no slouch … and neither is Lachy. In fact, he's one of the world’s leading Hammond Organ aficionados. “My ultimate goal is to win people over so that they'll have enough of a connection to you the person or artists that they’ll want to buy your music, merch, tickets to gigs … as soon as you put out anything they just want to get it. That’s what I’m always aiming for.” - Lachy Doley So why am I interviewing a well-established musician on this show? And why are they even listening to a show like this? Because Lachy is a small business owner just like you ... and whilst he’s played with some of Australia's biggest bands including Barnsey and Powderfinger … he also has his own band and he constantly has to hustle for live gigs, to sell more CDs, merch … put simply, he too has to make a living. Now this is a very honest chat in which we cover: How he built his profile How he manages to bring his A-game to every gig Why he sent a heart-felt email to his listeners and what impact it had Plus he talks about the multitude of revenue streams he’s created in order to make a living As a wannabe rockstar myself, I started off by asking Lachy to indulge me by explaining what it’s like to walk out on stage to tens of thousands of screaming fans … Here’s what caught my attention from my chat with Lachy Doley : I loved Lachy’s honesty and transparency. When was the last time you let your guard down in front of a customer, employee or supplier? Would you even dare? I love the fact that Lachy has multiple revenue streams including an e-Course, (print on-demand merch). I’ve linked to both in the show notes. And I love the fact that he’s segmenting his email list when people sign up.
Wed, November 20, 2019
How publishing a book can scale your business, with business book publisher Lyda Mclallen | #484
Got a book in ya? I reckon every business owner has. And so does my guest, who’s an expert at helping peeps like you ... get published. It’s a very studious episode 484 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow . A little bit more about Lyda Maclallen of Talk Plus Tell … Lyda Mclallen is the founder of Talk Plus Tell and is an expert on helping business owners get published. While working at corporate for 8+ years, Lyda not-so-secretly helped authors promote their books as a side hustle. But it wasn’t until 2017 that she decided to do it full time. So far the authors Lyda and her team have worked with have gone on to sell hundreds of thousands of books, win awards, become international bestsellers, go on cross-country book tours, appear on the BBC, in Vogue, the Huffington Post and New York Times … and even go viral. Through her self-publishing company, Talk Plus Tell she now helps business owners produce beautiful books that sell and reflect the author’s goals and brand. “Readers will love your book. But getting in front of them and selling thousands of copies can feel like an epic mountain to climb.” - Lyda Maclallen, Talk Plus Tell We cover plenty of ground during this chat including: The types of books a business owner could write The essential questions you need to ask before writing a book What if you’re not a great writer Who you need on your team What are the best publishing options Here’s what caught my attention from my chat with Talk Plus Tell’s Lyda Mclallen : I fully support Lyda’s belief that every business owner should write a book. Get crystal clear on your ideal target reader by outlining what they’re wanting to achieve by reading your book, and understanding any pains or blockages that are in their way. Be honest about what you know and what you don’t know. And fill in the gaps of what you don’t know by interviewing others. That’s what I do!! Resources mentioned in episode 484 of The Small Business Big Marketing Show: Talk Plus Tell’s official website Last week’s interview with One 80 Light inventor Ammon Arrave Interviews I’ve done with other business authors: Andrew Griffiths on writing a book <a href="https://smallbusines
Thu, November 14, 2019
Ex-toilet cleaner turned product developer Ammon Arrave on how he came to invent the One 80 Light | #483
Ammon Arrave was once a teacher. Then he had a business cleaning portable toilets. Now he’s the inventor of the One 80 Light … the world’s first peripheral L.E.D. headlamp. A little bit more about One 80 Light inventor Ammon Arrave … Righto, let’s meet Ammon Arrave. He’s the inventor of the One 80 Light - the world’s first peripheral L.E.D. headlamp … which is a fancy way of saying it’s a light that you strap on your head and it illuminates everything in front of you. He’s done OK with it. He’s raised $150,000 on Kickstarter. And sold plenty of lights and accessories. But here’s the thing. He’s not a millionaire. Yet. He’s not an eCommerce rockstar. Yet. In fact, he’s not totally convinced he’s got what it takes to be either of those things. Yet. And that’s what I like about him. Ammon is just a bloke, who used to be a teacher then started a portable toilet cleaning business. He then tried his hand at product development … and here he is today. So maybe this time, have a listen to what Ammon has to share - after all he’s no dummy - he’s invented a pretty cool product, which he’s wholesaling, selling online and making a living from it. But at the end of this chat, I list a few more things he could be doing to grow his business and I’m going to give you a chance to share your thoughts with him as well. I started off by asking Ammon how portable toilets lead to the invention of the One 80 Light. Here’s what caught my attention from my chat with One 80 Light inventor Ammon Arrave: I like the way Ammon makes a point of steering clear of the nay-sayers. Hang around with uplifting peeps. I like how Ammon is aware that there are a number of different groups of people using the One 80 Light - joggers, hikers, trades etc even though he’s not doing anything about individually targeting them in his marketing. I like the fact that he’s retained 100% ownership of his business, whilst using Kickstarter to raise the money he needs to move it forward. Resources mentioned in episode 483 of The Small Business Big Marketing Show: Buy a One 80 Light on their official website Ammon’s new Kickstarter campaign Stu Heinecke’s podcast - How to get a meeting with anyone Last week’s interview with Get The Meeting! author Stu Heinecke Interviews I’ve done with
Thu, November 07, 2019
How to get a meeting with anyone with Wall Street Journal cartoonist Stu Heinecke (his process is mind-blowing!)| #482
Ever wondered how to get a meeting with anyone? Afterall, one meeting has the ability to change everything for the better. In your business. Even your life. Your challenge is to get past the Dobermans and get that meeting. And you’re about to learn how from Stu Heinecke, the father of contact marketing and author of the seminal book on this topic Get the Meeting! A little bit more about Get the Meeting! Author Stu Heinecke … Stu Heinecke is a cartoonist for the Wall Street Journal - and a bloody good one at that! But he’s also a very clever marketing guy. In fact, Russ Klein, the CEO of The American Marke ting Association, has labelled Stu the father of contact marketing. And that’s what we’re talking about today. You see, Stu is the author of two books (the most recent titled Get The Meeting! ) which are laser-focused on ensuring you get past the gate-keepers and get that meeting! You know, that meeting that has the potential to change everything in your business and/or personal life? So I’d suggest you get a pen and paper out for this one as Stu shares: How to get a 100% response rate using personalised campaigns His step-by-step approach to creating contact marketing campaigns (he’s created ones that have ROI in the millions of percent!) Plus plenty more … “It’s now time to make a 100 percent response rate your baseline!” - Stu Heinecke, Get the Meeting! Here’s what caught my attention from my chat with Get the Meeting! author Stu Heinecke: Get creative with personalisation. Raise your expectations around your response rate. (Another mindset shift -> Be grateful for EAs). Create content and invite influencers on as guests. “Persistence needs to be a priority. It needs to show up in your calendar.” - Stu Heinecke, Get the Meeting! Resources mentioned in episode 482 of The Small Business Big Marketing Show: Stu Heinecke’s official website Buy Get the Meeting! In Australia Buy Get the Meeting! In America Stu Heinecke’s podcast - How to get a meeting with anyone Last week’s <a href="https://smallbusinessbigmarketing.com/hollywood-sign-license-righ
Wed, October 02, 2019
The rights to the Hollywood sign are owned by an Australian | #481
Recently in a cafe, I overheard someone say that an Australian bloke had secured the full licensing rights to the world-famous Hollywood sign. My first reaction? “How? Why?” My second reaction? “I have to interview him!” It’s a very Hollywood episode 481 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow . “I love taking a 360 degree view of a business and its needs in order to come up with the very best licensing opportunities.” - Shane Yeend, Imagination A little bit more about Hollywood sign license owner Shane Yeend … Shane Yeend specialises in licensing ideas in order to make a whole lot of dough. His company, Imagination Games, owns the licensing rights to the Battle of the Sexes , Deal or No Deal , 50 Shades of Grey amongst other well-known entities. But where it gets really interesting is the fact that this Adelaide-born serial entrepreneur has secured the licensing rights to the world-famous Hollywood sign. Like, how does that even happen?! Who’d he buy it off? Why’d they sell it? What did he pay for it? How’s he make money from it? So many questions!!! Fortunately, Shane agreed to join me from his Adelaide home just prior to heading back to his LA headquarters where he answered them all … and then some … including how he managed to find his way to the Playboy Mansion and Michael Jackson’s Neverland ! Now, as you’re about to find out, Shane is quite the story-teller … He starts the interview recounting how he came to owning the licensing rights to possibly the most famous sign in the world. “I love taking a 360 degree view of a business and its needs in order to come up with the very best licensing opportunities.” - Shane Yeend, Imagination Here’s what caught my attention from my chat with Hollywood sign licensor Shane Yeend: I love the way Shane comes up with ideas by taking a full 360-degree view of the business. I totally agree with his view that as business owners we need to fully and deeply understand our customers and what they need. I love Shane’s idea of creating a playbook that contains the best person for every job you need done in your business. Shane Yeend Interview Transcription Tim Shane Yeend. Welcome to the small business big marketing show. Shane How are you? Tim But I'm really good and I'm excited to speak to you. Because everyone that I have told that I'm speaking to this b
Fri, September 27, 2019
KeepCup creator Abigail Forsyth on building a business around reusing (not recycling)| #480
Abigail Forsyth is the inventor of KeepCup , the world’s first Barista standard, reusable coffee cup … and she’s on a mission to stop us from disposing of one million coffee cups every minute … of every day! It’s a very reusable episode 480 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow . A little bit more about KeepCup creator Abigail Forsyth … When Abigail Forsyth and her brother Jamie started a cafe business in Melbourne in 1998, disposable coffee cups were starting to become an environmental problem. Now, as you’re about to hear, they’re a major problem. And that’s where KeepCups step in. KeepCups are those reusable coffee cups you see people bring in to your local cafe. So instead of using a paper coffee cup that’s lined with plastic and thrown away the minute you’ve got your caffeine fix, KeepCups get used over and over. They come in all shapes and sizes, colours and can even be personalised with your company branding. Abigail joined me from her Fitzroy headquarters where we talked about: Why she chose to close the cafes and pursue the KeepCup idea How she used leading baristas as influencers before social influencers was even a thing How she handles the proliferation of copycats flooding the market How she’s created an environmentally responsible supply chain And plenty more “Our vision at KeepCup is a disposable free world." - Abigail Forsyth, KeepCup Here’s what caught my attention from my chat with KeepCup creator Abigail Forsyth It’s probably time for us all to take a look at all aspects of our businesses and make changes that will benefit the environment - ideas could include getting all staff a branded KeepCup , going paperless, carpooling to meetings. I love the personalisation option KeepCup offers. Personalisation of particular products is becoming more and more common as technology makes it easier and easier. Remember that interview with Lana Hopkins from Mon Purse? I loved how Abigail used baristas to get the word out. If you’d like to learn more about social influencers then take a listen to the interview I did with Jules Lund who’s started an influencer agency called Tribe. “In today's conversation about single-use plastics and going plastic-free, too often plastics are all tarred with the same brush. It's not plastic that's the problem, it's how we use it.” - Abigail Forsyth, KeepCup </
Wed, September 18, 2019
Podcasting tips for 2020 and beyond with RadioHub founder Cooper Silk | #479
RadioHub founder and fellow podcaster Cooper Silk recently attended Podcast Movement , the world's biggest podcasting conference … and he’s here to share what best-practice podcasting looks like in 2020 and beyond. A little bit more about fellow podcaster and RadioHub founder Cooper Silk … I first met this week’s guest over a couple of beers when I was hosting the Australian Podcast Awards last year. And we’ve hit it off ever since. Cooper Silk is the founder and owner of RadioHub … a high-end, professional podcasting studio set-up in Sydney. He’s also the host of Roosters Radio, which for all you Rugby League fans, is a weekly podcast he puts together for his favourite team. What’s even more interesting is he’s just back from Podcast Movement in Orlando Florida … the world’s biggest podcast conference. I joined Cooper at RadioHub’s Sydney studio where we talked about: His top learnings in regards to pre and post production of a podcast New tips, tricks & techniques to help you make a world-class podcast Why we’re lagging behind in podcast production in Australia How the big guys are producing and marketing their shows Why we need to up our approach to podcasting Plus plenty more podcasting insights. “The big media companies are all in - as an independent producer you are competing against big teams of people with big budgets and star pulling power. You need to lift your game!” - Cooper Silk, RadioHub Here’s what caught my attention from my chat with RadioHub’s Cooper Silk: Us independent podcasters must avoid becoming complacent now that all the big media companies are playing in this podcasting space. There’s plenty more we could be doing post-production to get each episode out there. If you’re a business owner thinking of starting a podcast but concerned that it’s too late, that there’s already enough out there, then get over it! Your challenge is simply a creative one in ensuring yours is the best! “Leverage your audience to grow your show. Engage with your fans, respond to all their messages. Build one-on-one interactions, and constantly seek feedback.” - Cooper Silk, RadioHub Cooper Silk Interview Transcription Tim Cooper Silk. Finally buddy. Welcome to the small business big marketing show. Cooper Thanks very much, Timbo. Delighted to be here and delighted to have you here in our studio here at Radiohub. Tim Well, buddy, I'm really honoured bec
Thu, September 12, 2019
This record-breaking crowdfunding campaign changed Flow Hive’s Cedar Anderson life forever | #478
Cedar Anderson would rather be walking naked through the Byron Bay hills than running the multi-million dollar empire he created with his old man. Fortunately he loves the fact that they’ve changed the beekeeping industry for good, thanks to one of the world’s most successful crowd-funding campaigns ever. It’s a buzzingly good episode 478 of The (award-winning) Small Business Big Marketing Show. A little bit more about crowdfunding expert and Flow Hive creator Cedar Anderson … Cedar Anderson grew up in an intentional AKA hippy community in the Byron Bay hills, where he spent his time coming up with crazy inventions. Then in his early adult years, he worked as a paragliding instructor capturing aerial footage for Greenpeace. He’s also a third-generation beekeeper and it was during a particularly nasty honey harvest that he decided there had to be a better way. So for the next 10 years, he and his Dad set about inventing a better beehive. They did and it’s called Flow Hive . Now I don’t know much about beekeeping, but this thing is amazing. It’s a box that looks like a doll house which you can put anywhere, it has windows to see your bees at work, and when you want some honey, you literally turn on a tap and out it comes! And thanks to a crowdfunding campaign on Indiegogo that raised $15 million (they only wanted $70,000!), Cedar is now heads an Australian manufacturing success story, having already shipped over 65,000 orders all over the world. I was lucky enough to spend a few hours with Cedar at his Byron Bay HQ - we actually did this interview in his beekeeping suit wardrobe - where he shared: How growing up in an intentional community influenced him to become an inventor Where the idea for Flow Hive came from and why it took 10-years How he managed to create one of the world’s biggest crowd-funding campaigns that crashed the Indiegogo site multiple times! And how he reconciles being a hippy with now being a multi-millionaire I started off by asking Cedar a very probing question ... “How does he likes to eat his honey?” “It’s amazing to work with someone whose brain is wired in the same way. Like … he can make just one hand movement and I already know what he’s talking about.” -Cedar Anderson, Flow Hive Here’s what caught my attention from my chat with Flow Hive’s Cedar Anderson: It was a great reminder that the very best marketing you can do is to create a great product or service. I love Cedar’s generosity of spirit. He invited me in to his world, introduced me to all his team who I ended up having lunch with, set-up a recording studio in his beekeeping suit wardrobe and even made time
Thu, September 05, 2019
Being on-purpose is masseur to the stars, Kym Power’s secret success formula | #477
Masseuse to the stars (we’re talking Kylie, Sir Richard Branson & Tony Robbins), Kym Power shares how she’s built Australia’s largest independent supplier of in-room massage services to over 900 4 and 5-star hotels across Australia. It’s a star-studded episode 477 of The (award-winning) Small Business Big Marketing Show. A little bit more about Rejuvenator’s Kym Power … So I was emceeing an event recently for American Express at Brisbane’s beautiful Carlisle Hotel where I met today’s guest, Kym Power. She actually came up to me afterwards and said what a great job I’d done … so, of course, she had my full attention! Anyway, it turns out she’s the founder of that business that places cards in 4 and 5-star hotel rooms around Australia offering mobile massage services. And she’s been doing it since 1993. Kym now has over 90 massage therapists working for her in every state of Australia, which has allowed her to focus on her own personal brand and side-business in which she is the go-to masseur for the big stars that come to Australia. Now, don’t let Kym’s relaxed nature fool you ... she’s well and truly experienced the ups and downs of starting, growing and scaling a small business, and as she says herself, her “dogged determination has enabled her to create a quality of life that her teenage self would never have dreamt possible!” She kindly made the trip up from Brisbane for this interview, and I was lucky enough to enjoy a two-hour massage from her the night before she joined me in my Noosa studio where we talked about: How and why she launched Rejuvenators How she strikes partnerships with the big hotel chains The moment during her business journey where she stood to lose everything How she gets some of the world’s biggest celebs as clients The role marketing plays in her business “Why I do what I do is so incredibly clear that it totally drives my passion and love of my business.” -Kym Power, Rejuvenators Here’s what caught my attention from my chat with Rejuvenator’s Kym Power: I love the fact that she implemented systems and processes early on in the business’s growth. I love the fact she clearly recognises that people buy from people, as opposed to brands or businesses. She’s proved this by the fact that she could have easily enough launched a second iteration of Rejuvenators if she’d lost that Supreme Court battle, and brought the majority of her clients across with her. And I love how she’s focussed on building strong partnerships with all the big hotel chains across Australia. <str
Fri, August 30, 2019
A crippling illness hasn’t stopped Surefire Boards Mick Slattery from wanting to build a global surf brand | #476
Today’s guest is on a mission to create a global surf brand - despite at one point having to write a farewell letter to his wife and kids 80kms off the coast of Sumatra! It’s a roller-coaster ride of an episode 476 of The (award-winning) Small Business Big Marketing Show thanks to American Express . Long-time listener and Surefire Boards founder Mick Slattery shares how he’s on a mission to create a global surf and stand-up paddle board brand, despite some business and personal challenges that have been thrown his way. A little bit more about Surefire Boards’ Mick Slattery … Mick Slattery is the founder of Surefire Boards , a small stand-up paddle and surf board business based in NSW. He started the business as a side-hustle in 2009 before going full-time a few years later, only to contract an auto-immune disease that nearly crippled his dream. Mick made the trip up from Sydney to join me in my Noosa studio where we talked about: The challenges of taking the business from a side-hustle to a full-time concern What to do when a price war starts in your industry How contracting an auto-immune disease changed everything The joys of manufacturing in China And plenty more “I want Surefire Boards to be an international business - the most recognised and loved stand-up paddle board brand in the world.” -Mick Slattery, Surefire Boards Here’s what caught my attention from my chat with Surefire Boards’ Mick Slattery : When a price fight begins in your industry avoid getting caught up in it … instead, remain focussed on what you’re best at … in Mick’s case it was producing a quality product . I love how Mick remained positive through those tough times as he dealt with his auto-immune disease - instead of being the victim and looking for others to blame, he was always looking for the upside. I loved Mick’s overall enthusiasm. He flew up from Sydney for the interview / he was excited to be in the studio taking lots of videos / he got me to ring a mate of his who listens to the show … and then he was off to visit retailers in the local area. Mick Slattery Interview Transcription Tim So Mick Slattery finally mate. Welcome to the small business big marketing show. Mick Awesome. Thanks so much. Tim I've just got one question for you mate. Click Here To Download Full Tran
Thu, August 22, 2019
Imagine making a living from teaching breathing … The Breathe Project’s Bodhi & Kat do! | #475
The Breathe Project’s Bodhi and Kat have started a business to teach school kids and their teachers around Australia and New Zealand how to breathe correctly. Don’t you just love how some people make a living?! A few months ago, my girlfriend, Sarah told me about this couple, Bodhi and Kat, who run a business called The Breathe Project , traveling around Australia teaching school-aged kids to breathe properly. Like that is literally all they do! My first reaction was … “That’s awesome, what a beautifully simple business. I love hearing the different ways people make money!” My second reaction was “What a great idea, there should be more of it! I want to interview them.” Now I don’t know about you, but I’m a shocking breather - shallow and from the chest. As opposed to deep and from the belly. I’ve even got myself an Apple Watch that reminds me every hour to breathe! So just recently, Sarah and I were wandering through the Noosa Farmers Market and she says “Hey, I think that’s the guys from the Breathe Project.” It was, we have a chat, get to know them, and I invite them on to the show. So, what is The Breathe Project ? Well, it’s the fastest growing well-being initiative in Australian and New Zealand schools. Bodhi and Kat go into schools and teach this one, simple breathing technique which helps students and their teachers get rid of stress and anxiety. And that’s it! A little bit more about The Breathe Project’s Bodhi and Kat ... Bodhi Whitaker is a free-thinking, realist and the founder and presenter of the Art of Breath Training, with 32 workshops and 2,500 individuals helped directly since 2012. He has extensive experience as a Psychosomatic Therapist and yoga teacher, supporting youth and adults through awareness, education and action. Katherine Tucker is the Breathe Project’s self-confessed organising, perfectionist who holds a Bachelor of Science (Health Promotion) with a published mental health promotion resource. She has extensive experience working with youth in character building and career advising, a yoga teacher qualification as well as a passport full of experiences. They joined me in my Noosa studio with my girlfriend Sarah where they share: Why we all need to learn to breathe better! How the business came to be What being on-purpose feels like What they find hard and easy about being in business How they’ve used crowd-funding to launch and finance their growth How they get in to schools And what marketing works best for them “We can empower kids all over Australia with one simple breathing technique.” -Bodhi & Kat, The Breathe Project Here’s what caught my attention fr
Thu, August 15, 2019
The secret to building Australia’s largest personal training business with Fitness Enhancement’s Scott Hunt | #474
One of Australia’s leading mobile personal trainers joins us to share how he’s building a fitness empire that’s already servicing over 2,000 suburbs across Australia. A little bit more about Fitness Enhancement’s Scott Hunt ... In 1999, with just $400 in his pocket and a dream to make an impact on the Australian personal training scene, 19 year old Scott Hunt started Fitness Enhancement Personal Training . Today it's the largest mobile personal training business in Australia servicing over 2,000 suburbs, and it was just recognised in the top 5 PT businesses in Australia (and number 1 in Queensland) by the industry’s governing body. Scott joined me in my Noosa studio where he shares: The secrets to his business’s success What frustrates him about his poorly regulated industry and what he’s doing about it How he’s attracting only A-Players into the business Along with some of his most effective marketing strategies “We only employ the best of the best. That means that nine out of ten people that we see just don't make it as franchisees.” Scott Hunt, Fitness Enhancement Here’s what caught my attention from my chat with Fitness Enhancement’s Scott Hunt: I love Scott’s view on the importance of maintaining quality customer service, no matter how many employees or franchisees you may have. I love the fact that Scott has put together in depth training courses that include exams for all new franchisees. I love Scott’s focus on first and foremost chasing repeat business as opposed to the constant hunt for new clients. “We’re heavily focussed on maintaining strong customer service … growth and expansion as well .. but we have a real focus on keeping and maintaining that quality of service.” Scott Hunt, Fitness Enhancement Scott Hunt Interview Transcription Tim Scott Hunt. Welcome to the small business big marketing show finally. Scott Thanks, Tim. Tim Lovely to have you here mate. Now personal trainer tell us about the most interesting session with a client that you've ever had and don't hold back? Click Here To Download Full Interview Resources mentioned in episode 474 of The Small Business Big Marketing Show: Fitness Enhancement’s website <a href="https://www.linkedin.co
Sun, August 11, 2019
How to get your business videos seen with Sonic Sight’s Geoff Anderson | #473
Are you one of those business owners who’s made a video for your business, put it on your website and then wondered what else to do with it? Excellent! Then wonder no more, as today’s guest, video marketing expert Geoff Anderson, has 30 ideas to make sure your video gets seen by as many of the right peeps as possible. A little bit more about video marketing expert and founder of Sonic Sight Geoff Anderson ... Righto, hands up if you’ve ever produced a video for your business. Excellent. Well done to you. Now, keep your hand up if you’ve posted that video somewhere on your website then wondered why it’s not getting the views or engagement you’d hoped for. Just what I expected … 95% of hands remained up. Well, herein lies the problem. You finally find the courage to appear in a video for your precious business, you invest precious time and money into having it produced (or you may have shot it yourself), but then all you do is post it on your website hoping it’ll magically take care of itself. Well, as you’ve discovered … it won’t! But that’s all about to change thanks to video marketing expert Geoff Anderson of Sonic Sight who’s been producing marketing videos for businesses and schools since 1993. He’s even written two books on the topic - Shoot Me Now and Watch Me Now . You’re going to need a notebook for this one … in the first half we talk about some tips and tricks to optimising your video production, then in the second half, Geoff shares 30 ways to get every video you produce … seen. Pens at the ready … “Video is very much a highly effective business communication tool … it’s no longer just a promotional tool. So … take it seriously!” - Geoff Anderson, Sonic Sight Here’s what caught my attention from my chat with video marketing expert Geoff Anderson: I love how Geoff’s gone about marketing his own business. We didn’t spend a lot of time talking about this, but just the fact that he’s written two books on video marketing for business positions him as an expert in his niche. Another past guest who’s done this is Darren Finkelstein. I love Geoff’s advice around “starting strong and smart.” this isn’t dissimilar to the advice I received from past guest Richard Stubbs, who was very big on always leading with your best content. The bottomline here is to avoid long, rambling starts and cut straight to what;’s important to the viewer/listener/reader. I love Geoff’s advice around frequency. Always remember to breathe life back into the videos you create. Sharing them once on social media just won't cut it. “There has never been a better time to use video
Thu, August 01, 2019
Snackwize founder Conor Reynolds on building a healthy business | #472
You know those healthy snack boxes that get delivered to businesses around Australia? Not the ones with Freddo Frogs and Caramello Koalas in them … I’m talking about the ones with Wasabi-flavoured peas and Organic Popcorn. Well … you and I are about to meet the fella who started that business. How dare he bring healthy snacking to the workplace! A little bit more about Snackwize founder Conor Reynolds ... Conor Reynolds is a corporate health and well-being expert, as well as the founder of SnackWize … Australia’s #1 monthly subscription healthy snack service that delivers healthy snacks straight to your office. Like I said at the top of the show … Conor’s not delivering yummy chocolate snacks or fatty potato chips… we’re talking Veggie Crisps and Raw Cacao Cookies! But clearly there’s a market for it, as Snackwize is going gang-busters. Since its launch in 2016, the business has experienced rapid growth in Australia, doubling its revenue year-on-year and quintupling its client base, delivering tens of thousands of snacks to blue chip clients including Uber, Universal Studios, Deloitte, Red Bull and Samsung, to name a few. Conor’s recently launched Snackwize in New Zealand, and he’s just finished a successful capital raising of half a million dollars! “We’re aiming to create a ‘set it and forget it’ service that encourages organisations to foster a wellness culture internally, resulting in more happy and engaged employees at work." - Conor Reynolds, Snackwize Here’s what caught my attention from my chat with Snackwize founder Conor Reynolds: I love how (despite the fact that Snackwize is not yet an empire), Conor has embraced publicity as a major marketing strategy. I’ll put the press release he sent me in the show notes to give you an idea of what best practice looks like. I love his pricing model. Any recurring monthly income business gets my attention straight away. And I love the fact that Conor went out of his way to listen to his customers. “Publicity has been by far and away our best source of creating brand awareness and generating leads.” - Conor Reynolds, Snackwize Conor Reynolds Interview Transcription Tim Conor got to start with the big question the hard-hitting question what's your favourite snack? Conor Good question to start off with. I'm a bit of a beef jerky fan myself, Tim. So it is either a hate or love relationship with people with beef jerky literally love or you hate it. But I love it. That's my favourite snack. <a href="https://smallbusinessbigmarketing.com/wp-content/
Thu, July 25, 2019
World poker champ Chris Sparks’ secrets to high performance in business | #471
Chris Sparks made his mark, in his tracky dacks, on his couch, by becoming a world online poker champion. These days, he’s improved his fashion-sense, and started a successful New-York based business called The Forcing Function . It’ll all become clear in this high-stakes episode 471 of The (award-winning) Small Business Big Marketing Show. A little bit more about online poker champion and now The Forcing Function’s founder Chris Sparks ... New Yorker Chris Sparks is one of the top online poker players in the world and is now a highly sought-after performance coach for entrepreneurs. In order to become one of online poker’s most feared competitors, Chris developed a system for acquiring the mindset and habits necessary to become elite in any field. So, guess what he does in this chat? He deconstructs what it takes to become a top performer, and demonstrates how to implement these lessons in your life and business . These strategies will allow you to uncover your bottlenecks, get clear on your mission, and manage your time and attention more effectively. And who doesn’t want a bit more than that?! “Be helpful to others in your industry. The biggest winner does not compete. All my knowledge is open source.” - Chris Sparks, The Forcing Function Here’s what caught my attention from my chat with online poker champion Chris Sparks: I love Chris’s idea about obsessing over your market fit, niching down as much as necessary. Stop trying to be everything to everyone! I love his idea that the biggest winner does not compete. That being exceptionally helpful to others in your industry can only repay you in spades (excuse the Poker pun!). And I love the idea of finding time to identify your personal bottlenecks and doing everything you can to remove them. Remove a bottleneck, and everything else moves smoothly through your business. “Obsess about marketing fit, niching down as many times as necessary. It makes it easy to be the best.” - Chris Sparks, The Forcing Function Chris Sparks Interview Transcription Tim Chris Sparks welcome to the small business big marketing show. Chris Honoured to be here Tim thanks. Tim Chris how does a fellow like you get into online poker? Click Here To Download Full Transcription Resources mentioned in episode 471 of The Small Business Big Marketing Show: The official website of T
Thu, July 18, 2019
Canva’s Melanie Perkins on how she’s built a brand valued at $3.6 billion | #470
We catch up with Canva founder Melanie Perkins who surely has to be one of Australia’s great young entrepreneurial success stories! 32 years-old and from Western Australia, Melanie Perkins created the online design tool Canva , and it just got valued at $3.6B.And what’s particularly exciting is she’s created something that every single one of us small business owners needs. Want to know how she did it? Me too! A little bit more about Canva founder Melanie Perkins ... In 2006, Melanie Perkins was a troubled 19 year-old teenager. Not by the usual stuff that troubled most people of that age. Oh no … something much more serious. Melanie was troubled by the fact that desktop publishing software (like Adobe, CorelDraw and Photoshop) was so complicated and hard to use. So, like any young smart entrepreneur would, she set about coming up with a simple, elegant solution … starting small by launching a website to make yearbook design easy. That business was a huge success, and following an unexpected meeting with a venture capitalist, she found herself in a position to pursue her original idea and the chance to take on software industry giants like Adobe and Microsoft. Fast forward to today, and 32 year-old Melanie’s online design platform called Canva , has recently been valued at $3.6B, employs over 600 staff who have no working hours or dress code, has over 15 million clients … and here’s the interesting bit … she thinks her and her team have only scratched the surface of what’s possible. I visited Melanie in Canva’s new inner-Sydney 7-story office which resembles something more of an oversized cubby house for millennials, complete with a very cool rooftop garden, full commercial kitchen pumping out two home-cooked meals a day, a very funky, well-stocked bar that, and all types of meeting booths and rooms and pods full of those previously mentioned millennials getting stuff done. “I hadn’t planned to go to San Francisco. But when I did, I got two meetings … one with a leading venture capitalist, and another with the creator of Google Maps!" -Melanie Perkins, Canva Here’s what caught my attention from my chat with Canva founder Melanie Perkins: I love the fact that despite being an introvert, she’s willing to step out of her comfort zone and put herself in positions where she may fail, but just as likely succeed beyond her wildest dreams. The willingness to learn kit-surfing and then get the opportunity to pitch at the kitesurfing conference is a great example of this. I love the fact that Melanie got the business idea right by testing it on the high school yearbook niche, before taking it out to the broader market. And I love the fact that she’s focused on creating an exceptionally amazing product that’s res
Mon, July 15, 2019
Timbo answers your most pressing marketing questions | #469
“Where should the focus be for my upcoming keynote?” “How do I avoid spamming my database?” “Can I start another business in my 50s?” "Should I run an online survey?” "Can I have your podcast workflow?” These are just some of the questions you’ve been sending me over the past few months, and today I finally get around to answering them. Question - Rhys Donovan of the Animal Rehab Klinik Hey Timbo, I'm having a debate with my business partner about an upcoming presentation that we're doing, and we've got very different opinions on how we should structure it...so I figured I'd ask you for your opinion, because I can’t think of anyone more qualified to answer it! The business I am in is animal allied healthcare/rehabilitation - just like when us humans are sore we might see a physio, chiro or massage therapist, but we provide that service for the family pet. We've scored a gig presenting to a room full of veterinarians (our main source of referrals), right after the main presentation which is on hip replacements in animals. Our goal is to get every vet in that room sending us at least one case in the next 3 months. This will be the best platform that we’ve had so far to get our message across, so it’s important we nail it. I'm of the opinion that we should focus our presentation on how strengthening & rehabilitation can help their patients with hip problems, because that’s what the Vets came there for. However, my business partner doesn’t want to be pigeon-holed as just the ‘hip rehab’ place because we can (and do) a lot more than that. So, he wants to talk about a range of things that we can help their patients with. I think both points are valid, I just don’t know what is the better option ¯\_(?)_/¯ How would a seasoned marketing guru and presenter like yourself handle this one? Kindest of regards, Rhys. Relevant Small Business Big Marketing episodes to Rhy’s question: Episode 417 - This simple (yet scary) conference-speaking strategy generated $150K in new revenue Episode 303 - How to become a professional public speaker Question - Scott Burns of CleanrCrates Hey Timbo, Great show mate. I’m looking for some advice on better ways to market my small business. I launched a year ago and growth has been quite slow. I have a basic email setup regarding autoresponder as I hate spam and have trouble getting my head
Thu, July 04, 2019
How to slow down and build an empire, with hat entrepreneurs Loz and Alex | #468
Loz and Alex cruise around this lucky country in a Volkswagen, entertaining their legion of social media fans with cool pics of themselves sitting by campfires, swimming in deserted beaches and camping by the shores of remote lakes. They look like they’ve fallen off the cover of an Angus and Julia Stone album! Oh, and did I tell you they run a three-year-old hat business called Will and Bear that’s turning over a lazy six-figures annually. And they’ve done it all by slowing down! A little bit more about hat entrepreneurs Loz Williams and Alex Knorr ... In just three years, ex-mortgage broker Lauren Williams and her product designing boyfriend Alex Knorr have built the online hat empire Will & Bear , from the back seat of their Volkswagen van while touring across Australia. To do so, they’ve adopted an innovative, digital-first business model, which has enabled the Will & Bear brand to experience triple-digit sales growth year-on-year. They use social media brilliantly amassing a loyal tribe of hat lovers across Insta and Facebook, they’ve got a team that spans the globe, and a sustainability initiative that sets them apart from the competition. They also give some pretty good insights into how this generation of millennial business owners see things. And here’s a tip … it’s not all about growing an empire. “We’ve always been really big on outsourcing the things we can’t or don’t want to do or we’re not great at. There’s just no use wasting our time on things like this.” - Loz Williams, Will and Bear Here’s what caught my attention from my chat with serial entrepreneur Carl Hartmann: It’s so refreshing to hear a business owner acknowledge that it’s OK to slow things down. To ask themselves “How much is enough?” “How big do we really want to be?” And how funny to hear that the minute they did this ... things took off! I like the way they’re using their Instagram feed for the more polished visuals or “art” as they call it, and their Instagram Stories for the real life stuff like the chat with the mechanic after their van broke down. What behind-the-scenes stuff would you like to see from this show? Hot me up on Twitter @TimboReid. Loved the way they launched the business by sending their top 100 favourite photographers a hat each. No hard sell. Just a genuine gesture in the hope that the photographers may respond with a hash-tagged photo on their own feed. “We don’t need to keep growing. We’re just two individuals and we did make a decision to slow things down. And that’s when things really took off!” - Loz Williams, Will and Bear Loz Williams and Alex Knorr Interview Transcription Tim </p
Thu, June 27, 2019
The E Myth’s Michael Gerber on how to build an extraordinary business | #467
Michael Gerber (author of The eMyth, once voted the best-selling business book of all time ) says the vast majority of small business owners are on a fool’s errand. And he’s on a mission to turn them from a bogged down company of one, to an absolutely brilliant company of one thousand. It’s a very repeatable episode 467 of The (award-winning) Small Business Big Marketing Show thanks to American Express. A little bit more about The E Myth Revisited’s Michael Gerber ... This is an interview I did with Michael Gerber way back on episode 338. It’s been so popular and had so much positive feedback that I thought I best bring it back to the top of the pile for those of you who haven’t heard it, or even if you have, then it’s probs time to hear it again! Michael Gerber is the author of the seminal business book called The eMyth . You’ve read The eMyth right?! How’s this for some key stats: 5 million copies sold In 2011, The eMyth was named the best selling business book of all time It’s been sold in 145 countries, translated into 29 languages and taught in 118 universities His client list includes the best of the best - Apple, Infusionsoft, American Express … to name a few … but his true passion is small business owners. INC magazine calls him “The world’s #1 small business guru” Michael has a dream to transform the state of small business worldwide . He’s been doing that for the last 40-years, and at the time of this interview, he was about to launch his newest book titled Beyond The eMyth . Here’s just a couple of lines from it: “Great growing companies know how to replicate their success, time after time after time, and by doing so, they grow, grow, grow. This book is going to teach you how to do that. This book is going to teach you how to design, build, grow and launch your company so that it can scale, which means that you can replicate its success. Which in turn means that it possesses the ability to grow like crazy … from a company of one, to a company of one thousand.” “The problem is not that small business owners don’t work, the problem is that they’re doing the wrong work. As a result, most of their businesses end up in chaos … unmanageable, unpredictable and unrewarding.” -Michael Gerber, The E Myth Revisited Here’s what caught my attention from my chat with The E Myth Revisited’s author Michael Gerber: Read The eMyth and The eMyth Revisited ! The idea of sitting down and asking yourself what your new company would look like based on Michael’s eMyth model sounds like a worthwhile exercise. Don’t be afraid to have a dream.</li
Thu, June 20, 2019
Why marketing works | #466
Jeff Swystun who in a previous life was the CMO at Interbrand, and the CCO at DDB Worldwide. He then saw the light, escaped the cubicle and went out on his own to become a consulting CMO to brands wanting to lead. But where it gets interesting is Jeff has just released a book called Why Marketing Works , in which he identifies through a mountain of his own roll-up-the-sleeves research, 7 timeless principles that well and truly prove his thesis. Rest-assured, his 7 principles apply to businesses of all sizes, industries, and types of business, whether you’re selling B2B, B2C or my favourite P2P! A little bit more about Why Marketing Works author Jeff Swystun ... Jeff acts as a consulting chief marketing officer to leading brands and brands wanting to lead. He loves to solve complex business challenges through branding and marketing. For large branding and marketing engagements, Jeff accesses a network of talented top-tier consulting, agency & design professionals. It is a collective of on-demand experts and implementers that focus on branding and marketing. His book, Why Marketing Works , won the Publish or Perish writing contest and reached #1 in advertising on Amazon. He hopes that The New Yorker, one day, will publish one of his short stories. So strap in as Jeff shares: Misconceptions business owners have about marketing Why marketing works! How he researched the book His 7-principles that prove his thesis of why marketing works Plus plenty more business and marketing insights ... “Tell stories and lots of them. They’re the currency of humankind.” - Jeff Swystun, Why Marketing Works Here’s what caught my attention from my chat with Why Marketing Works author Jeff Swystun: Use emotion to connect as quickly as possible with your prospects and customers. A great way to do this is to show that you understand the problems they have that you can solve. Build a community around your brand. In an era where we’re all looking down at a screen way too much, the idea of bringing people together excites the hell out of me. ** Awkward conversation time! ** I’ve been pretty hopeless at doing this! Build relationships - As Jeff said, “We’re all emotional beings looking for relevance, context, and connection.” Jeff Swystun Interview Transcription Tim Jeff Swystun welcome to the small business big marketing show. Jeff Yeah. So happy to be here. Thanks for having me on. Tim Now Jeff as one marketer to another. I would love to know what your definition of marketing is? <a hr
Wed, June 12, 2019
This world-first healthcare membership model puts an end to charging by the hour | #465
Naturopath Katherine Maslen decided that charging by the hour had hairs on it … so, she bravely launched the world’s first natural healthcare membership model. Did it get a few existing clients’ noses out of joint? Yes! Would she do it all again? Hell yeah! A little bit more about Shift’s Katherine Maslen ... Katherine Maslen is a naturopath, nutritionist, author, mother, podcast host and founder of Shift, where her and her team work with people to help them make shifts in their health and their life. She owns Shift Brisbane , her flagship clinic where she has a team of 15, Shift Rockhampton , her regional Queensland clinic and Shift Anywhere , her virtual membership business. So strap in as Katherine shares: A very personal story about why she became a Naturopath The trials and tribulations of launching the business Those moments of acceleration when the business really took off Why she went from charging by the hour to a monthly membership model How she’s built a strong personal brand in her chosen niche using podcasting, self-publishing, blogging, keynote speaking Plus plenty more business and marketing insights ... “The first years of business were both exciting and traumatising. I didn’t know what I was doing essentially. It was a bit like jumping off a cliff and build the plane on the way down!”- Katherine Maslen, Shift Here’s what caught my attention from my chat with naturopath Katherine Maslen: I love her move to the monthly Membership-based model. Not only does it provide surety of income, it gives patients a clear pathway to access the modalities they need. I love the fact that there are a limited number of memberships, creating a sense of scarcity and something special. I love how the Membership model encourages Katherine and her team to add additional layers to the customer experience including a multitude of workshops, parties, even a private Facebook group. Katherine Maslen Interview Transcription Tim Katherine Maslen welcome finally to the small business big marketing show. Katherine Thank you so much for having me. Tim Awesome. A fellow podcaster. Now I want to start off by asking why did you become a naturopath in the first place. Cause sounds like a pretty interesting story to me. Click Here To Download Full Transcription Resources mentioned: Shift
Wed, June 05, 2019
120,000 round beach towels later, co-creator Victoria Beattie shares her secrets to running a very chilled business | #464
Can you believe the round beach towel wasn’t a thing until just six years ago?! Like, how did it not get invented decades ago?! Well, stop scratching your head because you’re about to meet Victoria Beattie, the creator who’s already sold 120,000 of them! A little bit more about The Beach People’s Victoria Beattie (and her sister Emma) ... The Beach People was founded in the summer of 2013 by sisters Emma Henderson and Victoria Beattie in the Northern Rivers of New South Wales, Australia. Inspired by their family, friends and seaside lifestyle, with their passion for creating beautiful and iconic products, their first collection of round towels sold out in weeks. A few short years later, they are building a globally admired brand of seaside luxe essentials for everyone, everywhere to enhance one’s living spaces and life experiences from the beach to home. So strap in as Victoria shares: Where the idea for a round beach towel came from How they got it to market The ups and downs of starting an ecommerce business How she manages the multitude of rip-offs flooding the market Why they’ve expanded beyond beach towels Plus plenty more marketing and business insights ... “We thought… oh well worst case, we have to gift our friends and family the stock for the next 10 years. Ha!” - Victoria Beattie, The Beach People Here’s what caught my attention from my chat with round beach towel co-creator Victoria Beattie: The story of how Victoria got her truck license so she could drive to the docks and pick up her stock is a great reminder of just how passionate and motivated (and a little cray cray) us small business owners are. I love how Vic doesn't have a background in marketing, but has such a passion for it. If you’re not enjoying your marketing then hand it off to someone who does or listen to the entire back catalogue of this show … 464 episodes and counting ! I love the fact that the girls have a Watch List with 80 brands on it who may potentially steal their ideas. Victoria Beattie Interview Transcription Tim Hey, Victoria Beattie of the beach people welcome to the small business big marketing show. Victoria Thank you for having me. It's good to be here. Tim Now Vic why did it take so long for someone to invent the round beach towel? Click Here To Download Full Transcription Resources men
Thu, May 30, 2019
Serial entrepreneur Carl Hartmann on how to successfully grow and scale any business | #463
Carl Hartmann knows how to grow and scale businesses … from scratch. In fact, he’s one of Australia’s leading serial entrepreneurs, having taken his first idea - Temando - to over 80,000 users, 3-billion transactions and over $55M in funding. And today, he shares his 5 tips for growing and scaling your business. A little bit more about serial entrepreneur Carl Hartmann ... Carl Hartmann is a prominent, multi-award winning Australian entrepreneur best known from his work as Co-Founder & CEO of Temando which he took from an idea to one of Australia’s largest technology companies. Having exited Temando in 2017, Carl now spends his time looking for the next big thing, investing in companies that make him sit up and take notice. In fact, he’s the co-founder of Lyre’s non-alcoholic spirits - remember we interviewed founder Mark Livings a couple of weeks ago? So strap in as Carl: Shares the ups and downs of his entrepreneurial journey Give us his top 5 tips on how to scale a business just like yours And every now and then bamboozles me with tech talk that’s way beyond my limit! “Success is not a birthright, it is a privilege. Life is hard, the odds are against you and it’s only with hard work, tenacity and sacrifice that we achieve success.” - Carl Hartmann, Serial Entrepreneur Here’s what caught my attention from my chat with serial entrepreneur Carl Hartmann: Be an evangelist for your business. If you can’t, then maybe it’s time to reset your mindset or get out! I love Carl’s generosity of giving back. Whether it be through his adjunct professorship at Queensland Uni, or simply allowing would-be entrepreneurs to pick his brain … it’s great to see people who have made it, giving back. Stay focussed by avoiding rabbit holes. Carl Hartmann Interview Transcription Tim Carl Hartmann welcome to the small business big marketing show. Carl Thanks for having me, Tim. Tim Now amongst other business titles, I see you are the Adjunct Professor of Entrepreneurship and Innovation at the University of Queensland. So does that make you like a modern day Dumbledore? Click Here To Download Full Transcription Resources mentioned: Carl Hartmann on LinkedIN Businesses that Carl has started include: Temando - Intelligent shippi
Wed, May 22, 2019
Bringing 5-star restaurant service to a wholesale business with City Larder’s Robbie Bell | #462
City Larder’s Robbie Bell has worked in some pretty famous kitchens around the world. Now he’s started his own business as a Charkuhturer. You know what that is, right?! And he treats his wholesales as if they were guests in a 5-star restaurant. A little bit more about City Larder’s Robbie Bell ... After completing his apprenticeship as a young chef in England, Robbie Bell spent the first years of his career working for a Michelin-starred chef, and has gone on to hone his skills at some pretty fancy establishments around the world. Then in 2015, seeing a gap in the market for high-end shar-ku-tuh-ree and wanting to put his core skills to good use, Robbie and his wife started the City Larder which now supplies over 180 stockists across Australia with high-end pates and terrines. Robbie also hosts his own podcast - Cooking the Books - which is in its third season. You’ll love Robbie. He’s larger than life and has some solid views on how to build a business you love, and even stronger views on buying local (something I’m particularly passionate about). “I work for my staff.” - Robbie Bell, City Larder Here’s what caught my attention from my chat with City Larder’s Robbie Bell: I love the fact that he works for his staff, even to the point that he’s helping one of his young blokes start his own business. What are you doing for your staff? I love the fact that he’s bringing a 5-star restaurant mentality to a wholesale business. And I love his view that we should be more interested in supporting our local community than in the next pair of expensive shoes we buy. Robbie Bell Interview Transcription Tim Robbie Bell. Welcome to the small business show. Robbie Thanks for having me. Tim Mate, you've worked in some pretty serious and well-known kitchens around the world what have you learned about pressure from cooking in some of the world's best kitchens? Click Here To Download Full Transcription Resources mentioned: City Larder’s official website Robbie Bell’s podcast - Cooking the Books Last week’s interview with Cham Tang on how to optimise your Facebook advertising Interviews I’ve done with other great foodies: <a href=
Thu, May 16, 2019
10 Facebook advertising tips for small businesses on a tight budget | #461
Advertising on Facebook (and Instagram) can be a frustrating exercise, especially if you don’t know what you’re doing. But what if there were 10 simple things you could do to increase your ROI by multiples. Well guess what? There’s ten simple things you could do to increase your ROI by multiples. And today's special guest, who’s spent $2M of his own money on marketing, and is a Facebook Certified Professional Planner, is about to take us through them. One by one. A little bit more about Authentic’s Cham Tang ... Cham Tang is Head Of Marketing and Co-Founder of Authentic Education, a multi-million dollar BRW Fast Starters 100 Company. Cham has handled all the marketing in the company since day 1 and is a Facebook Certified Professional Planner. In fact, Cham was personally selected by Facebook to be privately mentored, and has spent over $600,000 in Facebook ads. He has worked with speakers in the industry such as Anthony Robbins, Dr John Demartini and Chris Howard. Cham is passionate about helping difference-makers attract more clients with simple marketing strategies. In this very generous interview he: Shares 10 easy wins to drastically improve your Facebook advertising’s ROI He reveals his biggest marketing learning from working alongside Tony Robbins And he talks about how he overcame a negative, procrastinating mindset in order to create a multi-million training business “You don’t have to get it right, you just have to get it started!” -Cham Tang, Authentic Here’s what caught my attention from my chat with Authentic’s Cham Tang: I love Cham’s learning from Tony Robbins … “The same reason they come is the same reason they will buy.” So now your challenge is to find the reason people are coming to your business in the first place. I love Cham’s point about handling objections in your marketing copy. This is copywriting 101 … which BTW he teaches a lot more on during his one-day course - Authentic.com.au I love the idea of spying on your competitors ads inside the Facebook Ads Library . Cham Tang Interview Transcription Tim Welcome to the small business big marketing show. Cham Thanks for having me. Tim Cham you and I have something in common we both love marketing. What do you particularly love about marketing? Click Here To Download Full Transcription <a href="https://smallbu
Thu, May 09, 2019
How a small, resource-poor business is conquering the world with a range of non-alcoholic spirits | #460
I was emceeing a function the other night when this fellow suggested I have a couple of cheeky G&Ts before going on-stage. “Thanks, but no thanks” was my response, as I never drink when working. Refusing to take no for an answer, he tells me the Gin is completely alcohol-free and tastes exactly like Gin. And in fact, if I didn’t like Gin, there were 12 other flavours to choose from! “Show me the bar!” was my response. That guy was Mark Living’s and he’s cracked the code on a range of alcohol-free spirits called Lyer’s that’s taking the global beverage world by storm. A little bit more about Lyre’s co-founder Mark Livings ... Mark Living’s is the co-founder of a portfolio of businesses across marketing and advertising, logistics and fulfillment, print and merchandise production as well as brand incubation. He’s also an active and successful venture capitalist. His current project is Lyer’s - a non-alcoholic range of spirits that caught my attention at an event I was emceeing. Not only was the visual branding of the range absolutely beautiful, the Gin tastes like Gin and the Bourbon tastes like Bourbon … yet there wasn’t a hint of alcohol in either! You’re going to love this chat as Mark is an absolute expert on branding, launching new products, story-telling and so many other aspects of this dark-art we call marketing . “In this age of social media, it’s critical to create a social narrative and that’s where our key brand ambassadors have a huge impact on the success of the Lyre’s brand.” - Mark Livings, Lyre’s Here’s what caught my attention from my chat with Lyre’s Mark Livings: As small business owners we can move incredibly quickly, so make the most of your agility. I love how Mark’s built the Lyer’s brand from the ground up. From the story behind the name (the Lyrebird is nature’s greatest mimic), to the visual branding, to the stories that live on each bottle. Check out Lyres.co to see what I mean. I love his use of employing Brand Ambassadors to evangelise the Lyer’s brand. Mark Livings Interview Transcription Tim Well Mark Living's of lyres. Welcome to the small business big marketing show. Mark Thank you Tim. Great to be chatting Click Here To Download Full Transcription Resources mentioned: Lyre's official website Last week’s interview on Last week's episode with Sendle's
Thu, May 02, 2019
How to make a boring service interesting with Sendle founder James Chin-Moody | #459
There are some businesses I wished I’d created. Sendle is one of them. It’s disruptive, fun to use, and solves a painful problem us small business owners have. Today we meet founder James Chin-Moody who tells us how he’s done it. A little bit more about Sendle co-founder James Chin-Moody ... For the past couple of decades, Sendle founder James Chin-Moody has had an impressive career in anything but small business, working for the United Nations, the CSIRO, even the Australian Bureau of Statistics. For eight years he was a judge on ABC TV’s The New Inventors show. Then finally, just a few short years ago, he saw the light and started a micro business that would soon become Sendle … an online-based parcel delivery service that is taking on the monopolistic Goliath that is Australia Post. Sendle has already been voted Australia’s Best Courier service 2-years in a row, and employs over 100 staff and has experienced 40 months straight of 15% growth. Now full disclosure … I love Sendle . I have no financial interest in it, but I love it. I love what it stands for, what it does, its user interface, the fact that it’s hugely reduced the price of sending a parcel to anywhere in the world, and the time it takes, and the fact that it’s disrupting a staid old business in Aussie Post. So please excuse my embarrassing fan-boyishness that I display throughout this chat. In this wide-ranging interview James Chin-Moody shares: Where the idea for Sendle came from How he got Sendle to market What Australia Post’s reaction has been Why “Hell yeah” is his major decision criteria Why focusing on few marketing channels is best How focus speeds things up How he’s created a simple, reliable, affordable solution for sending parcels And plenty more ... “We spend all our waking hours figuring out how to make parcel sending a joy and not a chore.” -James Chin-Moody, Sendle Here’s what caught my attention from my chat with Sendle’s James Chin-Moody: I love how James uses extreme examples to get the point across of how good Sendle eg. We can deliver a packet of Tim Tams to Everest Base Camp for just $10!” or “We’ve delivered 4 light hours of parcels so far!” What’s an extreme way you could describe the effectiveness of your business? I love how the Sendle team’s decision-making process is either a Yes , No or Hell Yeah ! And I love how they’re constantly asking “How can we make sending a parcel less of a chore and more of a joy?” In order to optimise their customer’s experience. Choose fewer marketing channels and be really good at them. <stron
Thu, April 25, 2019
How a podcast contributed to 10X growth for a small solar energy business | #458
I’m kind of surprised more business owners don’t podcast. I mean, bang for buck, podcasting delivers such amazing returns. Well today’s guest, Nigel Morris of small business Solar Analytics and the Solar Insiders podcast says podcasting is instrumental to his business’s success. A little bit more about Nigel Morris ... Today’s special guest I met on a road show I’m currently speaking on for a business called Supply Partners . A big thanks to owner Lliam Rickets for introducing me to Nigel Morris who is the business manager at Solar Analytics , a software business that helps you monitor your solar panels’ efficiency. That, in itself, isn’t that exciting. Where it does get exciting is that Nigel is the co-host of a solar energy podcast called Solar Insiders that has been a major contributor to a 10X growth in the business. Now, if you’re a long time listener, you’ll know my thoughts around podcasting for small business. It’s a highly effective medium that, when done well, can build your business and personal brand at a fraction of the cost you may be spending on other marketing channels. Not to mention … it’s fun! So instead of me rattling on about it, let’s hear from someone else involved in a small business (just like you), who’s smashing podcasting out of the park. If you’re tossing around the idea of producing a podcast for your business then you’ll love this chat as we cover: Why Nigel chose podcasting as a major marketing channel. What he loves about podcasting How podcasting has contributed to a 10X growth for Solar Analytics What software and hardware he uses Where he gets ideas for each episode How he puts together an episode How he markets his show And plenty more ... “I could see that Podcasting was an incredibly effective and increasingly simple way to communicate vast swathes of information and the technology was now incredibly cheap and easy to use.” - Nigel Morris, Solar Insiders Podcast Here’s what caught my attention from my chat with fellow podcaster and business manager Nigel Morris: I love how he’s created a simple format for each episode that covers five key areas to talk about. I love the way he constantly has his ‘content radar’ on, and captures his ideas on to his smartphone. I love how he’s leveraging all
Tue, April 16, 2019
Extremely personalised online marketing helps a 24 year-old vintage watch geek turn-over $2.3M per annum | #457
If you think selling your product or service is hard, then try selling vintage watches worth thousands of dollars, sight unseen, online. Today’s guest does exactly that - in fact, last year he sold over $2.3M worth ... and in this revealing chat, he shares his secret sauce on exactly how he does it. Hint: It’s all about how to create extremely personalised online marketing ;0) A little bit more about Christian Zeron ... In 2014 whilst studying Law, 19 year-old Christian Zeron started selling pre-owned watches from his college dorm room. Fast forward to 2019 and he’s turning over 2.3 million a year through Theo and Harris his luxury watch shop, and his website generates 1.3 million monthly page views using free traffic strategies. Which raises sooooo many questions, like: How do you sell high-priced watches sight unseen? What’s the biggest sale he’s made online? What marketing is he doing to generate that kind of traffic and revenue? Why aren’t I generating $2.3M a year??!! So strap in as Christian answers all these questions (except the last one!) plus more. “Every business owner needs an enemy to keep them motivated!” -Christian Zeron, Theo & Harris Here’s what caught my attention from my chat with vintage watch geek Christian Zeron: I love how he's disrupted a stayed old industry simply by being willing to share his opinions. I love what he calls his “secret recipe to creating effective marketing” and that’s his extremely personal online presence. He has a great knack for finding anecdotes that support his watches. I’ll link to a couple of videos in the show notes. “Everyone needs an enemy to keep them motivated.” Christian Zeron Interview Transcription Tim My big watch question right up front Christian why when you see a watch presented in marketing are the hands always at ten past ten? Christian You know what it's become such an industry standard at this point. It's like standard of care like in medicine it's what you do. If you don't do it you get grilled for it. Click Here To Download Full Transcription Resources mentioned: Theo & Harris official website & blog <li style="
Wed, April 10, 2019
How mindfulness changed Ray Good’s business (and personal) life for good | #456
In 1993, Ray Good AKA Sugeray was one of the world’s top DJs. He then had a breakdown, learnt to meditate and started a seafood empire. Now he’s on a mission to teach mindfulness and meditation to business owners everywhere. Ommmmmmmmmmm …. A little bit more about Ray Good ... The year was 1993. The Prodigy had just gone platinum, crop tops were cool and Ray Good was living the good life as one of the world’s top 100 DJs, spinning decks at sold out rave in London, Tokyo and Berlin … organising large scale music events … he even owned a Australia’s most respected import record store and his own record label. But then the good life came to an end. Ray was burning out and so were most of his mates. Eventually someone tapped him on the shoulder and suggested he try meditation. And from that point on he’s never looked back. He launched a hugely successful sustainable seafood restaurant empire which he subsequently sold in order to focus 100% on his real passion … helping entrepreneurs and business owners find their Good Place via mediation. As Ray says, “the best guy to teach silence is the one who understands noise!” In this candid chat Ray shares: His business building strategies His coping strategies How he built Hooked into a mini-empire How and why we should all meditate Ray even takes us through a beautiful guided meditation “I don’t do crystals, candles or sandals!.” - Ray Good, The Good Place Here’s what caught my attention from my chat with Ray Good from The Good Place: Invest in yourself and start to meditate. Great names can be the start of a great business idea. Every touch point has to be branded. Ray Good Interview Transcription Tim I started off by asking Ray to describe his crazy life as a DJ. Ray Well pretty crazy yeah. As you just mentioned I made on the list of the world's top 100 DJs. But also at the same time, I was building up an empire. I was running large scale rave parties in Sydney and dance parties. I had weekly club nights going. I had my own import record store and record label as well. So this is quite an early age I guess this is the early 90s I was probably about 22 23. I'm living the dream and juggling a lot. It was inevitable I guess. I was going to burn out and it's also the first time I've really faced stress and anxiety in what I was doing. <a href="https://smallbusinessbigmarketing.com/wp-content/uploads/2019/04/Ray-Good-Interview-
Thu, April 04, 2019
How to make your brand a household name | #455
Imagine cracking the marketing code to the point where your brand became a household name. That’s exactly what Ben Goodfellow, the founder of the now iconic Tradie underwear brand has done. And in this revealing chat, he shares exactly how he’s done it. A little bit more about Ben Goodfellow ... I’ve admired from afar the way Ben Goodfellow so quickly made the Tradie underwear brand a household name in Australia. Ben loves brands. In fact, from a very early age, when other kids were swapping footy cards, Ben would sit at the kitchen table with his old man and talk branding! Well, it’s paid off as he’s now responsible for the iconic Tradie underwear brand that next year will be turning over in excess of $100M! So grab a pen and paper as Ben reveals exactly how’s he’s gone about creating a household name from scratch. In this wide-ranging interview Tradie founder Ben Goodfellow shares: Why he loves brand-building How to build a strong brand How to turn a brand into a household name What marketing he used to get the Tradie name out there And plenty more ... “I wanted a brand ambassador that I wanted to have a beer with … and so does the rest of Australia.” - Ben Goodfellow, Tradie Underwear Here’s what caught my attention from my chat with Tradie founder Ben Goodfellow: I like Ben’s passionate definition of a brand being a tribal attachment … where you create something so powerful in the minds of your customers that they want to go to the pub and talk about it. I love how Ben treats every one of his products as a billboard. I think it was a genius move to have a whole lot of buses branded with Tradie’s posters passing Big W’s HQ on a daily basis. Ben Goodfellow Interview Transcription Tim Ben Goodfellow from Tradie welcome to the small business big marketing show. Ben you seriously sound like you've got the man flu mate. Is it the man flu? Ben Oh, I wouldn't have come to work today if it wasn't for the interview with you. It's a good case of man flu I'll make sure all my staff are very aware of that fact. I was looking for sympathy. Click Here To Download Full Transcription Resources mentioned: <a href="https://www.
Sun, March 31, 2019
Consumer futurist Amanda Stevens on how and why epic marketing is the way to go | #454
You know how much the marketing world has changed in the past few years, right? That’s why you listen to this show … to stay on top of the latest trends. Well, today’s episode takes your trendwatching to a whole new level as Australia’s leading Consumer Futurist Amanda Stevens and I have a solid conversation about exactly what you should be doing to super-charge the marketing of that beautiful business of yours. A little bit more about consumer futurist Amanda Stevens ... In changing times, the customer experience is emerging as the most exciting opportunity to grow market share. Amanda Stevens is a speaker, author, TV Host, and business improvement consultant who is passionate, excited and curious about marketing, consumer psychology, business, and building businesses. Her unique ability to ability to articulate what consumers want, and how brands can connect with them in unique and meaningful ways, has seen her address over 700 conferences in 14 countries. She's currently one of the most in-demand speakers in Australian and is renowned for her articulate, engaging and entertaining style of presenting. In this wide-ranging interview consumer futurist Amanda Stevens shares: What small business owners are getting wrong in their marketing in 2019 What marketing has caught her attention lately What 6 videos every small business owner should create What is epic marketing and why is it so important What the consumer is thinking today And plenty more ... “What happens if I train my staff and they leave? What happens if I don’t train my staff and they stay?!” - Amanda Stevens, Consumer Futurist Here’s what caught my attention from my chat with Amanda Stevens: I love the idea of a customer advisory board . “Make your marketing worthy of a Friday night dinner party conversation.” If you’d like to explore this even further, have a listen to the interview I did with Chick-Fil-A owner Arthur Greeno who talks at length about remarkable marketing . I love Amanda’s view that we all need to be epic in our marketing from the inside out, and that starts with creating an epic customer experience. “It’s OK to look in your rearview mirror …. just don’t stare.” - Amanda Stevens, Consumer Futurist Amanda Stevens Interview Transcription Tim Stevo I would love nothing more t
Fri, March 22, 2019
How to get the Kardashians to endorse your product with Sant and Abel’s Sophie Lovejoy | #453
Love them or loathe them, having The Kardashians endorse your product or service would most likely be good for your business. Well, today’s guests did exactly that, getting millions of dollars of publicity along the way. And guess how much it cost her? $50,000? $500,000? $5,000,000? Nope. It cost her absolutely nothing! A little bit more about Sophie Lovejoy Adelaide-born, LA-based Sophie Lovejoy is the founder of the sophisticated sleepwear brand Sant and Abel . And as an ex-TV producer, Soph is one of those go-getting business owners who makes things happen. Her biggest marketing claim to fame is she arranged to have every single Kardashian wear her pyjamas multiple times on their hit TV show, on their socials, apps and blogs. The exposure she got is worth millions, and she didn’t pay a cent! In this candid interview Sant and Abel’s Sophie shares: How and why share started an online pyjama brand Why she loves the Beverly Hills Hotel so much! How she managed to get the world’s most famous reality TV family in the Kardashians to wear her pyjamas And plenty more ... “The Executive Editor of the Kardashian Apps was already a fan of Sant and Abel. I told my PR company that I wanted them to pitch the story of the collaboration between S&A and the hotel to the Kardashians and offer it as an exclusive. They told me I was aiming very high with this request!” - Sophie Lovejoy, Sant and Abel Here’s what caught my attention from my chat with Sant and Abel founder Sophie Lovejoy: “Jump in the deep-end then work it out.” I love how Sophie chose to move to LA to access a bigger market, a more exciting business environment and earn $USD. Where could you move to? And I love Sophie’s enthusiasm towards networking … starting with being a regular at the Beverly Hills Hotel! “Aim for the top. The worst thing that can happen is that they say “NO!”" - Sophie Lovejoy, Sant and Abel Sophie Lovejoy Interview Transcription Tim Sophie Lovejoy welcome to the small business big marketing show. Sophie Thank you. Timbo It's a pleasure to be here. Tim Now I hear as a young girl you used to teach your friends rude songs in the playground. What was your favorite little ditty? <a href="https://smallbusinessbigmarketing.com/wp-content/uploads/2019/03/Sophie-Lovejoy-Interview-Transcription.pdf" target="_blank"
Thu, March 14, 2019
How to get Elton John as a client | #452
Elton John is a client of Steve Sims’ business The Bluefish, which is kind of interesting in itself. What’s even more interesting is how Steve came to get Elton as a client in the first place. In this revealing chat Steve shares: How he got Elton John as a client How to get past the Dobermans in order to get to the final decision makers Why relationships take time Why you need to be super self-aware of how others perceive you And plenty more … “Your imperfections are your perfections. ” - Steve Sims, The Bluefish A little bit about Steve Sims Steve Sims’s day job is to make the impossible possible. With his help and expertise, his clients’ fantasies and wildest dreams come true. Getting married by the Pope in the Vatican, being serenaded by Elton John, and connecting with powerful business moguls like Elon Musk are just a few of the many projects he has worked on. He rarely reveals how he accomplishes the feats that make his clients so happy. But every now and then (like on this show), Steve shares his practical tips, techniques, and strategies to help readers break down any obstacle and turn their dreams into reality. Here’s what caught my attention from my chat with Steve Sims: I love Steve’s idea of having extreme self-awareness, knowing exactly how others will perceive you, and craft your approach accordingly. Accept that building profitable relationships takes time. Respect the ‘puppy Dobermans’ that may be in the between you getting to the big daddy of them all! Resources mentioned: Steve Sim’s business - The Bluefish Steve Sims book - Bluefishing: The art of making things happen Steve Sims personal website Past Steve Sims interview with Timbo: A simple referral marketing idea The guy who can get you anything This week’s winner of the Monster Prize Draw winner is: Benjamin Forehand of <a href="http://www.
Thu, March 07, 2019
Snot! Yes snot! That’s what Laura Klein is building her empire on | #451
As you may know, one of my favourite types of guests to have on this show is a long-time listener. A business owner who has a huge amount of respect for marketing, and someone who’s actively implementing the ideas they pick up from listening in. Well, that sums up today’s guest beautifully. Here’s what she said to me in an email a few weeks ago: “Hey Timbo, let me know if you’d like to interview a long-time listener, and an awesome Mumpreneur who’s been in business for 5 years, has cracked the $1 million mark per year, mainly from a little battery-powered snot sucker!! Hint hint – me!!” And the email was signed Laura Klein, SnottyNoses.com.au … Gadgets for good health and good sleep. Well, she had my attention, so I called her up for a chat only to find that she was running a very serious little business … one not to be sneezed at ;0) (I promise that’s the first and last Dad joke for this episode). SnottyNoses.com.au is an online store, with 25 SKUs, six staff, it’s had some serious media coverage and it turned over $1.7M in the last 12-months. In this candid chat Laura shares: Why teaching was stifling her creativity How she came across the Battery Powered Snot Sucker The power of a fun business name Why she’s determined to remain a niche business Marketing strategies that are working for her And plenty more … “I saw an ad for the Battery Powered Snot Sucker in a magazine and didn’t realise it was going to change the entire direction of my life!” - Laura Klein, SnottyNoses.com.au Here’s what caught my attention from my chat with Snotty Noses’ Laura Klein: The courage she showed in naming her business Snotty Noses. I love Laura’s philosophy around “There’s money in the follow-up.” Her respect for email marketing, plus she’s segmenting her database. (refer to Dan Fagella episode 412 ) Resources mentioned: Snotty Noses website The Snotty Noses story Snott
Fri, March 01, 2019
How to ignore your competition ... even when you’re completely surrounded by them | #450
If you’re like most small business owners, you’re hugely concerned about your competition. Well imagine this … you open a shop in a street with not one, not two, not three, but 30 competitors all with shops selling similar things to you … and not just in the same town, but in the same street!!! How would you feel? Worried? Would you constantly check what they’re up to? What products they are selling? Would you always have one eye on their prices? Or would you just get on with it like Stuart Stanley does? His shop, RING Jewellers, is based in an area called ‘The Lanes’ in Brighton, on the South Coast of England. It is a jewellery hotspot and the description above is exactly what the area is like. In this candid chat Stuart talks about how he deals with competitors in business plus: What makes him different from all his competitors Why he loves the helpful marketing concept so much How he manages his precious window displays How he avoids competing on price How to avoid competitor fear And plenty more … “Competitors are the least of my worries when running my business. I focus on my precious customers and how I can best help them.” - Stuart Stanley, RING Jewellers Here’s what caught my attention from my chat with Stuart Stanley: Stuart’s willingness to educate his prospects and clients. The fact that he’s even using his window display to educate by talking about the quality of different metals. And I love the fact that even though he’s a small jeweller in a little high street in the UK, that he had the guts and was proud enough of his achievements to reach out to me and request an interview on this show. Resources mentioned: RING Jeweller’s official website RING Jewellers on Facebook RING Jewellers testimonials RING Jewellers YouTube channel <a href="htt
Fri, February 22, 2019
Sporting legend turned entrepreneur Matthew Pavlich is disrupting a very antiquated industry | #449
Retiring in 2016, AFL legend Matthew Pavlich went on to complete his MBA then get involved in his first serious business venture called PickStar , which is now Australia’s largest marketplace to book sporting stars for any event, marketing campaign or fan experience. In this candid chat Matthew talks about: Life after football Why he loves business so much The similarities between achieving success in business and football Why he’s backing PickStar to disrupt an antiquated marketplace And plenty more … “PickStar was always going to be a technology company that aimed to disrupt an industry that has never really embraced technology.” - Matthew Pavlich, PickStar Here’s what caught my attention from my chat with Matthew Pavlich: I love how PickStar’s disrupting a very antiquated marketplace. I love Roger Federer's quote about “Loving the grind”. Exercise is so psychologically beneficial. Resources mentioned: PickStar’s official website Matthew Pavlich’s Wikipedia page Part 2 of interview on SEO with Dana DiTomaso Snotty Noses official website Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing ] Support the show: https://www.patreon.com/marketingpodcast</a
Thu, February 14, 2019
Is running a location independent business for you? | #448
Digital nomads Nat Thomas and Niv Nobacht run serious businesses from wherever they are in the world. As long as they have their computer and a solid Internet connection then life is good. In this candid conversation, you’ll discover the pros and cons of running a location independent business and how it may be able to be applied to the way you run your business. It’s time for a little lateral thinking! In this episode of your favourite marketing podcast you’ll also discover: - Why Nat chose to leave a well-paid job at 20th Century Fox - Why Niv left a secure corporate job in Germany - What you need to survive running a business from anywhere - The highs and lows of running a location independent business - And plenty more … “My digital nomad lifestyle came about when an opportunity presented itself to move to Santiago (crazy, I know!) and I knew in my heart it was “now or never” to step out of my comfort zone and embark on some soul-searching adventure.” - Nat Thomas, The Now With Nat Here’s what caught my attention from my chat with Nat and Niv: 1. Be flexible in the way you approach your work. 2. Be innovative (Phil McKinney’s Killer Innovations). 3. Find time for some spirituality. Resources mentioned: Natalie Thomas’s official website <a id="js_1jo" class="_42a-" href="https://www.nivnobacht.com/?fbclid=IwAR3KLyP9WqemX8Bd3DwIzMTdr25y9d09zGKtHmzCsKDNXCrgEbk37WZOeOA" target="_blank" rel="nofollow noopener" data-tooltip-content="https://www.nivnobacht.com/" data-hover="tooltip" data-offset-key="2gdva-0-0" data-tooltip-alignh="center" data-lynx-mode="hover" data-lynx-uri="https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.nivnobacht.com%2F%3Ffbclid%3DIwAR3KLyP9WqemX8Bd3DwIzMTdr25y9d09zGKtHmzCsKDNXCrgEbk37WZOeOA&h=AT1
Thu, February 07, 2019
Janet DeNeefe’s Midas touch has enabled her to grow a business empire she loves on the beautiful island of Bali | #447
Australian Janet DeNeefe met a Balinese man in 1984, and with very little thought, moved to the charming Balinese hillside town of Ubud and threw herself into a new life. She had no plan (she never does as you're about to find out!) … she just knew she was in love. Back then, ducks and cows wandered down the main road and telephones were a luxury. That was 35 years ago. Since then, she’s given birth to four children and numerous businesses … all of which have blossomed. This is a story of a highly creative business woman who doesn’t care for planning, isn’t scared to have an idea and quickly get it to market … and whose Midas touch seems to turn everything to gold. Janet also shares: How she launched her first business in Bali What role her creativity plays in launching and running each business Why she started the Ubud Reader’s & Writer’s Festival and the Ubud Food Festival What role marketing plays in each of her businesses How she manages the family dynamics of working with her husband and now sons And plenty more … “One day my staff called me and said there were two women here that want to meet you. So I met with them and they turned out to be interior designers who wanted me to provide the soft-furnishings for Sir Richard Branson's Necker Island!” - Janet DeNeefe, Entrepreneur Here’s what caught my attention from my chat with Janet DeNeefe: Sometimes the idea of moving location to start a business or re-energise an existing business isn’t a bad idea. That doesn’t necessarily mean moving overseas! … it could just be moving down the road in to a new space. I love how Janet’s operating in a variety of different categories - from food, to tourism to homewares. I know there’s a school of thought that says do one thing well; however, if you have another business idea that you’d love to launch, then maybe take some inspiration from how Janet goes about things. I love any business that gives back to the local community. Janet starting the Ubud Readers & Writers Festival following the Bali bombings is a great example of a business with a strong social conscience. Resources mentioned: Casa Luna - Janet DeNeefe’s cafe Indus - Janet DeNeefe’s restaurant Janet DeNeefe’s personal website & blog <li style="font-w
Fri, February 01, 2019
Imagine selling a property for $994 million … Real estate agent Bernard Uechtritz did - Here’s his sales tips | #446 [Revisited]
2016 went down as a banner year for gun real estate agent Bernard “Bernie” Uechtritz. First, there was the historic and record-breaking sale of the Waggoner Ranch for $994M plus he won a slew of industry awards. Immediately when I read about this property for sale I needed to speak with the agent responsible for the sale. How did he get the listing and how is he going to market a property worth close to one billion Australian dollars!? Join me as I get those questions and many more answered by Texas real estate agent Bernard Uechtritz. Not only is he selling the Waggoner Ranch, but is also responsible for selling some quite stigmatised homes in LA including ones in which murders have taken place! This is a masterclass in how to market expensive real estate. Enjoy! Bernie also shares: How he got the listing What it takes to go above and beyond when servicing a client The importance of networking Why it’s the simple things in marketing and sales that make the biggest difference And plenty more … “I’m really just a mongrel-bred kid from a colorful family, who had a wild, adventuresome youth in the jungles and kunai grass plains of Papua New Guinea (PNG). I was never a good scholar or a rule follower because I’ve never been good at sitting still or staying in the lines.” - Bernard Uechtritz, Icon Property Here’s what caught my attention from my chat with Bernard Uechtritz: Wear down the Dobermans in order to get to the decision makers. Show more passion than your competitors in order to get the deal. Be a hand-shake kind of guy , in a world that spends too much time online. Resources mentioned: Article on the sale of the Waggoner Ranch Connect with Bernie on LinkedIN The wiki on Stan Kroenke who bought the Waggoner Ranch Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. <a href="https:/
Sat, January 26, 2019
Male stripper Sam Priestley & wife Hannah are working hard (and smart) to corner the Australian Hen’s Party market | #445
Sam Priestley makes a living by dressing up as a fireman then taking his clothes off in front of women. Yes, he’s a stripper! Hannah Priestley, Sam’s wife, runs the business. And it’s a very successful business at that. So much so that Sam works just one day per week, and they both earn far more than they ever did in their previous full time jobs. Oh … and Sam’s character name? Fireman Sam, of course!! Sam & Hannah also share: Where’s the idea for men On Fire come from? How Hannah feels about her husband being a male stripper How they managed to replace their full-time employment income in just 6-months How they make prospects feel comfortable about enquiring for their services How Google Adwords sky-rocketed their business And plenty more … “We found our competition to not be very helpful. Just the simple things like getting back to emails or phone calls a week later. That’s just too late for someone trying to book such an important event. So Sam suggested we start as a small side business and do it a whole lot better. ” - Hannah Priestley, Men On Fire Here’s what caught my attention from my chat with Men On Fire’s Sam & Hannah Priestley : I love the fact that Sam and Hannah communicate constantly and clearly to one another. I love how they've taken a good look at their competitors, identified what’s being done poorly and gone about addressing it in their own business. And I love clarity they have around who does what in the business. Resources mentioned: Men On Fire’s official website Men On Fire’s official Facebook page But the marketing gold doesn’t stop there, in this episode: This week’s winner of the Monster Prize Draw winner is: Anthony Spiteri of Pixel 3 Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. <a href="https://www.yello
Sat, January 19, 2019
Stay-at-home mum turned toy manufacturer is winning in an over- saturated market | #444
Busy mum-of-three Rini Lombard never dreamed about launching her own business, it was her ballet-loving daughter that inspired her to take the leap. Despite the toy manufacturing industry being highly competitive and saturated, Rini launched her line Ballerina & Me, confident that her dolls would bring joy to the whole family. 7000 happy customers later, Rini lives to tell us her success story. Want to know how a business is born out of an experiment with a broomstick? What’s it really like to be your own boss and live your passion? And find out the biggest mistake this small business owner has ever made... Yikes! Hit the PLAY button above to listen now, or subscribe free to hear the full interview. Rini also shares: How she balances work and being a mum of three The importance of having someone believe in you How getting your name out there at the local markets is a great first step to success Why it’s critical to copyright your brilliant business idea That being a kind human will take you far in business How engaging a PR expert can propel you to the next level When it’s time to delegate some of the workload e.g. social media And plenty more … Here’s what caught my attention from my chat with Ballerina & Me’s Rini Lombard: Rini is crystal clear on the “why” she does what she does - and let me tell you, not a whole lot business owners can articulate this as well as today’s guest. Rini’s enthusiasm is evident in the way she lights up when talking about her business. It was a real joy to chat with her today. Have a meaty and genuine story to tell. Rini has worked with a PR expert to gain some pretty influential press, including a mention on Channel 10’s morning talk show Studio 10 and in The Age newspaper. Again, it’s Rini’s personal story and passion for the “why” she has created this business, plus her truly unique life-size dancing dolls that make her stand out from the crowd. I love that Rini’s business goals are so big that they scare (and excite) her. She has grand plans to grow her business and expand her offering, but will only do so if the new ideas align with her mission to spread joy. In an overpopulated market, it’s Rini’s authenticity that’ll allow her to stand the test of time. Resources mentioned: Ballerina & Me official website <li style="f
Wed, January 09, 2019
David Silvestri may well be Brisbane’s most passionate business shop owner | #443
David Silvestri considers himself the most passionate restaurant owner in Brisbane. And for good reason … Arrivederci Pizzeria is ranked #1 on Ubereats, his 150-seat dining room is full every night of the week and his 25 staff wouldn’t work anywhere else. There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. David also shares: The importance of passion in business How important it is to follow and react to trends How a Vegan menu changes everything The importance of social media in business growth Why he works in every part of the business The critical role his late Father played in forming who he is as a business owners And plenty more … “You gotta love business. Treat it as a game. Have some fun. Be competitive. I’m soooo competitive!” - David Silvestri, Arrivederci Pizzeria Here’s what caught my attention from my chat with Arrivederci Pizzeria’s David Silvestri: I love the fact that David looks out for trends and then acts on the ones he thinks will have a significant impact on his business. Eg. The Vegan Menu is a great example of this. A simple way to keep your finger on the pulse is to subscribe to Google Trends . A more expensive way is to take an overseas trip once a year and see what’s happening in your industry on the other side of the world. I love the fact that David has spend significant time in all parts of his business. Like he said, this then enables him to show great empathy and understanding when chatting with his staff. And I love how David is 100% focussed on offering a personalised experience for each and every one of his guests. Maybe that’s why 90% of his business is repeat business?! Resources mentioned: Arrivederci Pizzeria official website Arrivederci Pizzeria on Facebook Interviews with other passionate foodies and restauranteurs <a href="https://smallbusinessbigmarketing.com/356-huxtaburgers-daniel-wilson-on-ho
Wed, January 02, 2019
It was do or die for tie store owner Jeremy Chen when people stopped wearing ties | #442
Tie shop owner (and serial entrepreneur) Jeremy Chen was staring business disaster in the face when the global financial crisis lead to a huge decline in tie wearing. But instead of closing shop, he and his business partner made an ever so slight pivot thanks to one customer that walked in at the right time with a request they were destined to fulfill. “We’re on track for over $6M this year, with 10 people in Melbourne, over 5,000 SKUs and an average growth rate of 50% per annum for the last 7 years. Everything's heading in the right direction.” - Jeremy Chen, BePromotive There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. Jeremy also shares: What he loves about small business Why he’s started so many businesses Why he decided to pivot and not shut down the tie shop What role marketing has played in each of his businesses And plenty more … “Advertising is the price you pay for being boring!” - Jeremy Chen, BePromotive Here’s what caught my attention from my chat with BePromotive’s Jeremy Chen: I loved Jeremy’s attitude to pivoting or grinding it out. Jeremy’s idea of approaching your captive market when things are tight is solid. These are people who already know you and want to help you out. Heading to the Canton Fair was a massive decision given he didn’t really know what he was going there for … yet it certainly paid off. Resources mentioned: Promotional products business BePromotive’s official website Jeremy Chen on LinkedIN Interview with Clive McCorkell from Arid Zone But the marketing gold doesn’t stop there, in this episode: The overall winner for 2018’s Monster Prize Draw winner is: Lindsey Marsh of Sew To Grow <stro
Tue, December 18, 2018
Full-time student and bakery owner Phillip Kuoch has just launched a donut franchise as well! | #441
Full-time student Phillip Kuoch fell into the bakery business by accident when his father fell ill shortly after buying the business. Luckily, with 24-hours in everyday, Phillip embraced the challenge and now he’s just launched a brand extension in a donut franchise … and who doesn’t love a donut?! Here’s the email Phillip sent me requesting to be interviewed. It was a “Yes” from me straight away (Mainly because he was a long time listener ;0): Hey Timbo! I've been a long time listener and I've applied a lot of the advice and stories from your show to my own business over the last three years and I feel like I should give back what I've learned to the SBBM community. Three years ago, I took over a bakery business and lost a lot of business due to my naiveness in taking on the challenge to operate the business without any baking experience. I met with a lot of hardships with the previous owners trying to sabotage me and with many new businesses opening nearby taking away our business. Fast forward three years now, our business is currently booming and we just opened a second store, with a third pop up store opening tomorrow at QV (come and visit!). We have been ranked as one of the best doughnut shops by several food websites, including the Herald Sun and we also made international news last year by introducing the world's first croissant-doughnut covered in real 24 karat gold. Not meaning to (humble) brag, but I started this business when I was 21 and ran the business whilst I was completing my undergraduate degree in marketing and journalism. I'd love to share my story with you and if you were interested to know more, I'd love to talk! So, in episode 441 of your favourite marketing podcast, Phillip reveals: Why he chose to take on the bakery as well as study at uni full time How he manages his way through adversity What role innovation plays in growing the business How he generates free (global) publicity Why he’s decided to franchise the business How he deals with imposter syndrome And plenty more ... Resources mentioned: Goldelucks Bakery offical website Michelle Bridges’ interview The chicken man (Arthur Greeno) interview Phillip mentioned </
Wed, December 05, 2018
Sub-mariner now retailer Peter Wells on building an iconic local business | #440
Peter Wells is the reason I do this show. Not him personally … but the type of person and business owner that he is, having steadily taken a small fishing tackle store from $660,000 in year one to its current $5M turnover after 9-years. Join me as he shares exactly how he’s done it. “The customer is always right until we have the chance to show them otherwise.” - Peter Wells, Davo’s It’s people like Peter Wells that inspire me to continue doing this show after almost 10 years. A small business owner, with an interesting story, who’s never been in the limelight and who’s effectively using some form of marketing to grow their business. Peter used to work on submarines … now he owns Davo’s Fishing & Tackle - a simple bricks and mortar business he bought 9-years ago - that now has three stores on Australia’s beautiful Sunshine Coast. He’s big on customer service, has a hunger for figuring out how retail works, is a lifelong student of personal development and has some great learnings (and stories) from his past life as a submariner. But this is not one of those chats where everything falls into place … as Pete (and his son) come to grips with how to transition in to the eCommerce space. In episode 440 of your favourite marketing podcast, Peter reveals: Why he sold a logistics business to buy a little fishing and tackle shop How he stays ahead of retail trends Why it took him so long to start an eCommerce store What he learnt from being a submariner The importance of working closely with suppliers The best marketing he does to attract and retail customers And plenty more ... Resources mentioned: Davo’s Fishing & Tackle Interview with Paul Nieuwenhuys from Hooked Online & Sinker Interview with Brendan Torazzi Here’s Yellow’s Do More Business Video Series (Episode 1) that I hosted Please support American Express who make this show possible: <a href="https://www.americanexpress.com/au/content/business-credit-cards/the-american-express-business-explorer-card/" target="_blank" rel="noo
Thu, November 29, 2018
Part 2 of the best SEO tips for small business from Dana DiTomaso, one of the world’s leading SEO experts | #439
Clearly, SEO is a hot topic amongst small business owners. Reviews of last week’s episode on SEO included: “Your best yet, Timbo!” And “The most practical marketing podcast I’ve ever listened to!” Well, strap in, because Dana DiTomaso (one of the world's leading SEO experts) continues to answer your most pressing SEO questions to set you up for a profitable year ahead. Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular, to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget). “SEO Is great for getting people to your site … but if your site is boring then no one is going to want to buy your stuff. Spend time getting your website right before putting energy and resources into your SEO.” - Dana DiTomaso, KickPoint Now, if you haven’t listened to last week’s episode 438 on SEO , then I suggest you do that first, as Dana overviews the fundamentals of SEO that every website must get right. PLUS she also answers around 15 SEO questions that were sent in to me by you. In part 2, the questions and answer keep coming as we cover: How the little guys can compete against the big brands when it comes to SEO Which SEO play will give you the biggest impact upfront Voice search and SEO The importance of content How to get found locally And plenty more So, thanks again for your questions which have formed the basis of this and last week’s episodes. Your SEO questions that Dana DiTomaso answers in Part 1 of this two-part SEO series are: Laurel Guymer of LaPerouse Guesthouse: How do we, a small accommodation business, compete with airbnb, booking.com , wotif.com etc ? Adam Neilands of Kelapa Organics: With the goal posts constantly changing with Google’s algorithm, where do we start? Out of all the tasks we can complete for SEO which one is the most important/impactful for a stronger ranking on Google? Cameron Harris of Tank On Cleaning: Should the SEO on each page of my website be the same, or should it be different? Robert Wheeler of the R
Thu, November 22, 2018
Best SEO tips for small business from Dana DiTomaso, one of the world’s leading SEO experts | #438
What’s the first thought that comes to mind when I say Search Engine Optimisation? Let me guess … is it “Frustration?” “Waste of time and money?” “Pain?” Do you get a sick feeling in the pit of your stomach at the mention of this geeky acronym!? Well, however you feel about SEO, it’s critical to your website’s and business’s success. And today I have all your SEO questions answered by one of the world’s leading experts on this very dark art. Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular, to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget). “It’s probably easier to start with what SEO is NOT! SEO has grown from being really specific, to now it covers every aspect of online marketing. The bottomline however to getting your SEO right is to start with the basics. So let’s talk about them first up.” - Dana DiTomaso, KickPoint Now, let me guess … If you’re like most small business owners, you’ve spent plenty of time and money on getting your website live. There was probably tears involved, pulling out of hair and just sheer frustration as you found someone to design it, build it, populate it with words, pictures and videos (that you had to create) … and then finally you screamed at your webmaster “I can’t do it anymore … just hit the big green button and send it live!” At that point, you heaved a big sigh of relief, knowing your work there was done and you could get on with much more pressing business matters like attracting great people, calling in outstanding debt and deciding which coffee machine to get for the staff kitchen. But here’s the thing ... Whilst having a website is important for any business … getting it live is simply the start of an ongoing process. You see, your website is a needle in a gigantic haystack called the Internet , and your next (and ongoing) challenge is to ensure it gets found by the right people who are ready to buy. And that’s where SEO (AKA search engine optimisation ) steps in … a dark art for most small business owners who either don’t understand it are frustrated by it, have spent money hand over fist getting others to implement it for them or … all of the above. Well, I’m putting a stop to that here and now. Get your SEO right and your website can all of a sudden become an enquiry-generating, money-making machine. And who better to help us do that than Dana DiTomaso who I was kindly introduced to by past guest and SEO legend Rand Fishkin , who was the founder of MOZ, one of the world's leading SEO agencies. With Rand no longer operatin
Wed, November 14, 2018
A business-triggered breakdown inspired Billie Goat Soap founder Leanne Faulkner to help other small business owners | #437
Leanne Faulkner launched Billy Goat Soap from her kitchen in response to her son’s eczema. By 2010 she had 20 employees and sold product in over 2000 outlets across Australia. By 2011 Australian retailing had slowed significantly, and this took a huge toll on her mental health. After some time off, she returned to work, selling the business a year later. Today, Leanne is a small business mentor and well-being adviser who has a deep passion for ensuring other small business owners don’t experience the same lows as she did. “It’s critical for small business owners to have some sort of interest that is not work-related. The minute you stop doing that because you just don’t have the time or concentration, that can be a red flag indicating your mental health is under pressure.” - Leanne Faulkner, Fortitude at Work There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. Fortitude at Work’s Leanne Faulkner also shares: How she grew Billie Goat Soap in to a mini empire The highs and lows she experienced in growing the business How she managed her way through a mental breakdown triggered by the business The signs small business owners should watch out for in regards to managing their mental health How to manage adversity in business And much, much more Here’s what caught my attention from my chat with Leanne Faulkner: Plan for your health and wellbeing before you need to. Talk to someone regularly about how you and your business is going. Separate yourself from your business. Resources mentioned: Billie Goat Soap’s official website Leanne’s new business - Fortitude at Work Lifeline Australia Ahead for Business Heads Up - Better mental health in the workplace <li style="font-weight:
Thu, November 08, 2018
Young entrepreneur Mick Spencer has built On The Go Custom Apparel in to a multi-million dollar global powerhouse | #436
Sir Richard Branson said, “Mick Spencer was a future business leader to watch”. Why? Because by the ripe old age of 27 years old, Mick Spencer had become a globally recognised CEO, a multi-millionaire entrepreneur, and an investor. Mick is the Founder and CEO of On The Go , a multi-million-dollar, global e-commerce company that enables users to design and manufacture their apparel and accessories. I think you’re going to love this chat. Mick is on a mission to disrupt the world of sporting apparel, he’s built some incredible partnerships with the likes Wesfarmers (one of Australia’s biggest publicly listed companies), our PM was visiting him the day after this interview and his book launched a few days later. “I was a young punk at university, and after volunteering at a youth camp in Hawaii teaching poorer kids sport and leadership, I realised I wanted to get i to something that got more young people in to sport. But I also loved the Internet and I loved merchandise and technology. And that’s how this dream was born.” - Mick Spencer, On-The-Go Custom Apparel There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. On-The-Go’s Mick Spencer also shares: How he got his first customer Why partnerships are critical to a business’s success How he maintains work/life balance The best marketing he implements to get more customers Why he loves Google Trends And much, much more Here’s what caught my attention from my chat with Mick Spencer: Mick’s overall drive and enthusiasm. I love Mick’s philosophy around creating 7-12 touch points before a prospect becomes a customer … and he even takes that one step further by having created a poster that details these touch points, posted all over the office. What a great reminder. Mick mentioned that he has someone within the business constantly following Google Trends . This is a great way to keep on top of what’s happening in your industry … plus it’s also a great way to get ideas for fresh, timely content. Resources mentioned: On-The-Go's official website The winner of this week’s Monster Prize Draw is Dr. Ty Belknap from
Thu, November 01, 2018
Ethical butcher, Sam Canning, used to be a vegetarian … Now he runs six fancy butcher shops in Melbourne’s most affluent suburbs | #435
Sam Canning used to be a vegetarian. Now he’s one of Australia’s leading ethical butchers, running six very fancy butchers shops in Melbourne’s most affluent suburbs. His experience in ‘paddock-to-plate’ butcher-shops in the UK inspired him to open his first shop here in Australia - with a focus on animal welfare. In 2010, the first Cannings Butcher Shop was opened in the leafy Melbourne suburb of Hawthorn. Now Sam has 6 shops (and let me tell ya, they’re not your average butcher’s shop) and he’s in the process of opening up two more. This rapid growth hasn’t come without some pain which Sam openly talks about, plus he shares how he’s gone about cleverly disrupting a very stayed industry. “When you shop with us, you don’t have to wonder whether your dinner was raised under high welfare conditions. It was! We don’t mess around here. Care is the one word that best describes everything we do at cannings … it starts with how the animals are treated, right through to care for customers, suppliers and of course, our 100+ staff.” - Sam Canning, Cannings Butchers There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. Sam also shares: Why he became a carnivore The best marketing they do to attract and retain more clients His real estate strategy Why he’s chosen one word to cover all aspects of the Cannings business How he’s managed the rapid growth since opening on 2010 The hardest part of running six butcher’s shops And much, much more. Here’s what caught my attention from my chat with Sam Canning: I love that Sam’s challenging a very old and stayed industry Cannings use of SMS marketing is clever The fact that they’re documenting all systems and processes is also a smart thing to do before the business gets too big Resources mentioned: Cannings Butchers official website The winner of this week’s Monster Prize Draw is Danielle Rathman from Heartbeat Handicrafts Please support American Express who make this show possible: <a href="https://www.americanexpress.com/au/conten
Thu, October 25, 2018
Lifestyle business owner Brendan Torazzi only ever works on, not in, his four lifestyle businesses | #434
Brendan Torazzi is a lifestyle entrepreneur owning a number of businesses that, whilst not providing 100% passive income, certainly place him in a position where he can work on them and not in them, as well as travel the world with his family. The businesses cover a few different industries including OH&S, weddings and holiday rentals! But it hasn’t all been a bed of roses for Brendan as you’re about to find out. “I’ve been practicing meditation daily since 2003 … so all of these little breakdowns I’ve had … rather than having one big one, I have these mini breakdowns, and it’s the meditation that’s enabled me to cope with them along the way.” - Brendan Torazzi, Lifestyle Entrepreneur There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. Brendan also shares: Describes what a lifestyle business is and why he loves them so much How he decides what businesses to get in to and which to leave alone How he manages his mental health with the help of an Indian yogi How social media has been a winner for his wedding business And much, much more. Here’s what caught my attention from my chat with Brendan Torazzi: I love Brendan’s willingness to be openly naive. I agree that you can’t always innovate on a product, but you can always innovate on marketing. 99% fail rate! How reassuring!! Resources mentioned: Training business - https://alertforce.com.au/ OHS business - https://ohs.com.au/ Wedding venue - https://seacliffhouse.com.au/ Byron Bay Holidays - https://www.airbnb.com.au/rooms/12156633 Rapid Recovery Room - https://www.rapidrecoveryroom.com/ Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. And join me at the <a href="https://business.americanexpress.com.au/ide
Wed, October 17, 2018
How to create a highly profitable customer manifesto with Platinum Electricians Joshua Nicholls | #433
I’m often asked which has been my favourite interview, having done over 430 interviews with successful business owners over the past 9-years, That I can’t answer. There’s just been too many of them. However, the one I did in 2014 with Platinum Electricians Founder Joshua Nicholls is a bit of a stand-out for a number of reasons: His business story is inspiring His growth has been phenomenal (1,200% in his first 5-years and it’s now close to a $40M business). He’s got a great work / life balance He and his wife Alana have built a culture that attracts great people And he’s created a 21-step customer manifesto that leads to a massive amount of referrals We cover plenty of ground in this chat as Joshua talks about the importance of following your passion, the power of creating a strong visual brand, why she set up shop in an industrial estate, how she generates sales across online, retail and wholesale. And plenty more. There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. Joshua also shares: How he achieved 1,200 growth in five years How he approaches those he admires for business help How and why he created a 21-step customer manifesto How to create raving fans and employees And so much more ... Here’s what caught my attention from my chat with Joshua Nicholls: Identify people you admire, and ask them if they can help you on your business journey. Just don’t be an Ask Hole! Put in place a customer manifesto - full of little experiences that make your customers smile, refer you to others and remain loyal for a very long time. Love the question Joshua asks - “How does the customer feel once we’ve left their home or business?” Love your employees by putting on great conferences, away-days, training, awards nights. Even just by simply being available to them. Resources mentioned: Platinum Electrician’s official website Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. And join me at the Idea Exchange in Melbourne (October 17, 2018) and Sydney (November 22, 2018). If something in this episode of Australia’s
Thu, October 11, 2018
Ex-pilot Saya McDermott thanks social media for her skincare brand’s success | #432
Saya McDermott is a graphic designer by trade. She then became a pilot for a few years. Obvious career change! Now she’s building a skincare business cleverly called Saya Skincare that’s taking on the world. We cover plenty of ground in this chat as Saya talks about the importance of following your passion, the power of creating a strong visual brand, why she set up shop in an industrial estate, how she generates sales across online, retail and wholesale. And plenty more. “One day we got an order from Panasonic for 10,000 units. Now that was a great day!” -Saya McDermott, Saya Skincare There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. Saya also shares: Why she made such a big career change How to build a strong visual brand How she’s used social media to attract clients (retail & wholesale) How she got Panasonic to place an order for 10,000 products How she got a contract to supply a new airport on the Sunshine Coast And so much more ... Here’s what caught my attention from my chat with Saya McDermott: I love the relaxed nature in which she approaches her business. Saya’s blogging strategy is so simple and effective. And I love her branding. I’m a sucker for a strong visual brand - so no matter what your industry, I don’t think there’s any excuse for not having one! But the marketing gold doesn’t stop there, in this episode: This week’s Monster Prize Draw winner is: Tony Rogers from Grey2Black Photography Resources mentioned: Saya Skincares official website Saya Skincares Blog Interview with Joshua Nichols about his 21 step customer mantra <a href="https://smallbusinessbigmarketing.com/social-influencer-ma
Fri, October 05, 2018
Scumbags Barber Shop is a polarising brand … but for those that love it, they wouldn’t go anywhere else | #431
Scumbags Barber Shop is where I get my haircut. Not just because I’m happy with the cut, but because it’s just so much fun to go there. The staff are all so friendly, it’s an interesting place to hang out, there’s a strong sense of community, plus you get a free beer! What more could you ask for?! Today we chat with Scumbags founder Harrison Mallory about how it all started from a little shop in an industrial estate. “We’re in the service industry. If you don’t want to service people and make their experience unforgettable then don’t get in to the industry!” - Harrison Mallory, Scumbags Barber Shop There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. Harrison also tackles: How and why he started Scumbags Why he called his business Scumbags Why he doesn’t want to appeal to everyone Why polarising certain types of customers is good for business How he adds fun to the working week How he creates memorable customer experiences How he attracts and retains great staff And so much more ... Here’s what caught my attention from my chat with Harrison Mallory: I love that Harrison doesn’t feel the need to appeal to everyone. Instead, he knows who is people are and build his brand, his marketing messages and the whole customer experience around this niche. I love seeing businesses polarise. I love Harrison’s attention to detail when it comes to creating an amazing customer experience. There’s nothing wrong with being a control freak when creating this important aspect of your marketing. And I love how he injects fun in to the business - like the Hawaiian Shirt Fridays. I know ideas like that can seem a little superficial … however, look at it in the context that life’s serious, people are looking for opportunities to smile - and simple ideas like that create a welcome distraction. But the marketing gold doesn’t stop there, in this episode: This week’s Monster Prize Draw winner is: Cameron Harris from Tank On Cleaning Resources
Fri, September 28, 2018
Crazy adventurer (or is he?) James Castrission on why and how we need to take more risks | #430
James Castrission has paddled from Australia to New Zealand and walked to the South Pole. Off the back of that, he is now a small business owner himself, starting and running My Adventure Group . The life and business lessons he’s learnt from these two insane adventures are immense … and today he shares them with us so we too can build our beautiful businesses into the empires they deserve to be. “We’re capable of a lot more than we give ourselves credit for. We’re like a hardcore 4WD just driving around the city streets not using anywhere near what it’s capable of!” -James Castrission There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. James also tackles: Why he’s embarked on two life-endangering adventures How to take calculated risks How to work effectively with someone in close quarters Why planning is critical What to do when all hope is lost How to raise money through sponsorship How to manage sponsors And so much more ... A little more about today’s guest, James Castrission : It’s impossible to talk about James without mentioning his sidekick Jonesy. So … James is half the Cas and Jonesy duo who are two Aussie explorers constantly pushing the boundaries of human endurance. On the 26th January 2012, they made history by completing the longest unsupported polar expedition of all time. In 100 years of polar exploration, no-one had EVER walked from the edge of Antarctica to the South Pole and back without assistance. Many had tried, none had succeeded. After 89 grueling days, they made it back to the coast after having skied 2,275km with everything they needed to survive in the harshest environment on Earth. Four years earlier they Crossed the Ditch – paddling 3,318km without assistance across the Tasman Sea for another world first. They braved 10 metre swells, howling winds, endured severe food and sleep deprivation and adverse winds and currents. They became the first kayakers to cross the Tasman Sea as well as becoming the longest transoceanic double kayak expedition. Staggering upon the shores of New Zealand, the adventurers were sunburnt, bearded, underweight, and physically and mentally wasted…but most of all happy to be alive. The boys are highly regarded as two of Australia’s premier public speakers and have written & produced four award-winning books and documentaries about their expeditions
Tue, September 18, 2018
How a stand-up comedian used comedy to build two million dollar mortgage-broking businesses (and had a breakdown in between) | #429
“Stand-up comedy gave me an understanding of audience responsiveness. How to work with direct feedback and deliver a great experience. You could quickly ascertain what worked and what didn’t work. This was great in business because you need to be adaptive and responsive to both the client and the market. Also, it gave myself an understanding of the power of face to face contact and rapport.” - Marty Vids There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. Marty also tackles the following questions: How can comedy influence how you grow a business? What do you do when no-one believes in you? What’s the secret to getting an audience onside? Why should we look to big business for ideas? How can I use humour to get through business challenges? And so much more ... A little more about today’s guest, Marty Vids: Marty Vids cut his business teeth working in the family Milk Bar from the age of seven. At 16 his career teacher advised him he’d probably be a butcher, Marty started a stand-up comedy career which saw him make audiences laugh on some big stages in Melbourne and Sydney. When it was time to get serious, he took a job at Westpac bank until he realised that he wasn’t cut out for working for the man, and needed to get back to his small business roots. That lead to starting a successful mortgage broking business which he sold for what he calls “the cheque of a lifetime” … a cheque that enabled him and his wife to move to sunny Noosa, where he very quickly lost his identity and had a breakdown. In order to recover, they moved back to Melbourne where he got better then started a second mortgage broking business. After numerous awards, he got out of that, moved back to Noosa and now couldn’t be happier. Here’s what caught my attention from my chat with Marty Vids: Look for ways to add humour in to your business … with your staff, your clients, your suppliers, yourself. Learn more about this by listening to episode 208 with Troy & Zara. “Play to the light.” I love the idea that there will always be a group of people that love what you have to offer (those in the light as Marty puts it) … and there will be those that don't love what you have to offer. Tailor your marketing to those that love you. “Don’t ask how you can make more money. Ask how
Sun, September 09, 2018
Shark Tank shark Andrew Banks on how to build an empire … and which rockstar he’d love to be! | #428
Andrew Banks made a motza from building two of the world’s largest recruitment companies - Morgan & Bans and Talent 2. He’s also one of the original sharks on the Australian version of Shark Tank in which he’s already invested in nine start-ups. He has an infectious attitude towards business that I know you’re going to love. “In order to build a solid team culture, we would recruit around people’s personality, style, and passion. So we’d hire Accountants to recruit Accountants, and Engineers to recruit Engineers. We recruit around who the person was as opposed to what they used to do.” – Andrew Banks, Shark Tank There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. If you have questions about how to build an empire from scratch then you’ll get the answers in this interview with shark Andrew Banks, including: How to build a strong team culture? Why buying an ad in the Super Bowl was one of the best marketing moves ever! How to attract and retain great people. What makes a great leader. How to manage adversity in business. How to become a Shark on Shark Tank! And plenty more … A little more about today’s guest, Shark Tank’s Andrew Banks: Andrew Banks is a failed actor Andrew Banks. A good-looking failed actor, but a failed actor nonetheless. Realising his days in front of the camera were numbered, he borrowed $5,000 on two credit cards to get his first business off the ground. Fast forward 30 years and he’s established two of the world’s biggest recruitment companies – Morgan & Banks and Talent 2 , employing thousands of people globally. Along the way, he’s made an absolute motza! These days, he’s back in front of the camera, as one of the sharks on Network Ten’s Shark Tank , whose task it is to either fund or maul startups and inventors ready to take their idea to the next level. He’s proudly made more mistakes than all of us combined, which places him in a great position to share what it takes to build a business empire literally from scratch. Here’s what caught my attention from my chat with Andrew Banks from Shark Tank: He’s a genuinely good bloke. Very accessible and very giving of his time. I loved his advice around finding time to get creative in your business. And his view on marketing versus sales is critical. Too many business owners don’t separate the two. You do because you’re listening to this show .. but what about the rest!? But the marketing gold doesn’t stop there, in this episode: <
Tue, September 04, 2018
This iconic Australian business has been quietly keeping customers happy for 48 years | #427
67-year-old Bill Watson is a Noosa legend having sold ice creams and cold drinks on Noosa’s main beach for the past 48 years. How’s that for business longevity?! In this revealing interview, Bill takes us behind-the-scenes of a business most people would kill to own … explaining how it all started, what he’s learned about people over the journey, his simple approach to customer service, and how he’s embedded himself in the local community. There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. A little more about today’s guest, Bil Watson of Hey Bill: William ‘Hey Bill’ Watson truly is a Noosa icon. With his signature red quad bike and trailers parked beside the Noosa Surf Club, Hey Bill can be found laughing and joking with the dozens of children waiting for a snow cone. Now a thriving business, Hey Bill started with nothing more than a hessian bag of oranges and a dream to live in paradise. With his car offering beachside accommodation, Hey Bill sold oranges to beachgoers at Tea Tree and Alexandria Bay throughout the summer. “There were more people there than Main Beach in those days,” he explained. Today, Hey Bill and his bevy of beauties can be found traveling between Noosa Surf Club and the river mouth offering ice-creams, drinks and snow cones. And he’s done that for the past 48-years! Here’s what caught my attention from my chat with Hey Bill’s Bill Watson: - Be willing to diversify by constantly challenging your business model. - Focus on what you’re good at and what works. - Bill’s positive approach has got him through. - Standing your ground with customers is not a bad thing. They’re not always right, are they?! But the marketing gold doesn’t stop there, in this episode: This week’s Monster Prize Draw winner is: Shelby Hohnberg from Bohemien Bucket Hats Jingle of the Week - Clean, wax and polish with Mr. Sheen Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. Visit: amex.co/2GLI7i2 Join me at the Idea Exchange in Melbourne (October 17) and Sydney (November 22). If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big Marketing <a href="https://www.patreon.com/marketingpodcast" r
Mon, August 13, 2018
A marketing mindset hack I've been using for 9-years +++ plenty more marketing G.O.L.D. | #426
Having the right mindset around your marketing goes a long way to ensuring your marketing produces the ROI you're looking for. Today I share a mindset hack that I've been benefitting from for the past 9 years, yet I'm surprised at how many business owners just aren't getting it. PLUS there's plenty more marketing gold in episode 426 of your favourite marketing podcast. Resources mentioned in today's episode: My interview with traevl blogger Caz makepeace from Ytravel Interview with Melissa Maker from Clean My Space Interview with Instagram rockstars Stephanie & Laura from KIC Girls Interview with self-publishing legend Sharon Witt Monster Prize Draw winner Artist Stephen Crichton Advertising Jingle of the Week Paul Hogan (Hoges) in that famous old Winfled ad from 1970 Please support American Express who make this show possible: American Express Platinum Card If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big Marketing Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Sat, August 11, 2018
How to successfully pitch your business +++ plenty more marketing G.O.L.D. | #425
Being asked "So, what do you do?" is a golden opportunity to pitch that beautiful business of yours. However, so may business owners get it wrong. So, in today's episode, I introduce you to the capstone pitching model, a way for you to convey what you do, how you do it and why someone whould hand over their hard-earned to you. PLUS I have some ideas for a business owenr who's struggling to attract customers, I help another one choose the right marketing agency, and this week's advertising jingle involves football, meat pies, kangaroos and Holden cars! This week’s Monster Prize Draw winner is: Anita Affleck from New Zealand's Global Baby Resources mentioned: Interview with Damien Lee of Mr. Lee's Noodles about resillience in business Eden Health Retreat - don't tell anyone about this incredibly special place to detox, reset and basically head home feeling a whole lot better than when you came! Interview with The Cuddlist, Adam Lippin Here's the website I reviewed for Emmette Therapist Al Reupena Advertising Jingle of the Week The classic Holden TVC from 1972 - Football, Meat Pies, Kangaroos and Holden Cars! Please support American Express who make this show possible: American Express Platinum Card If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big Marketing Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, July 05, 2018
Storytelling is Dave Munson’s secret weapon when it comes to converting his prospects into customers | #424
Saddleback Leather’s Dave Munson uses storytelling to sell his leather bags. Leather bags he thinks even Indiana Jones would love! He tells stories in his website copy, his videos, his product descriptions … even his voicemail! He believes great storytelling has the power to convert idle prospects into raving fans. So sit back and listen in as Dave explains exactly how storytelling has been his business’s secret marketing weapon. “You know, people really value authenticity in marketing because it’s rare. Sadly we just don’t get it very often. So, it’s a breath of fresh air to hear someone tell a story. And it doesn’t have to be some crazy adventurous story. It could be something as simple as “So, I was arguing with my wife the other day and ….” Just something that has your prospects get interested in what you gave to say and sell.” -Dave Munson, Saddleback Leather There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. If you have questions about how to identify and tell interesting and compelling stories in your business then you’ll get this answers in this interview, including: What is storytelling in business? Why is storytelling in business so important? How can telling stories about your business convert prospects into customers? What stories does Saddleback Leather tell? How do I identify stories to tell in my business? Do I need to be a great writer to tell stories in my business? And plenty more ... A little more about today’s guest, Dave Munson of Saddleback Leather: Dave Munson owns Saddleback Leather. A US-based business that makes and sells leather bags Indiana Jones would love. They're Dave’s words, not mine. You see, the guy is a master storyteller. Everywhere you go in his marketing, there’s a story being told. Throughout his website, his videos, his product descriptions. Even his voicemail message, as you heard at the top of the show. The guy loves and respects the power words have when convincing someone to buy from him. Even his tagline evokes story - “Saddleback Leather. They’ll fight over it when you’re dead!” Now I know everyone is banging on about how effective storytelling can be in marketing your business. We’ve covered it a lot on this show. Remember that episode with author Valerie Khoo in which she shared the 8 power stories every business owner must tell?
Wed, June 27, 2018
Being an unconventional business underpins Mountain Bikes Direct’s massive success | #423
Jen Geale owns Australia’s largest and most unconventional mountain bike store with her husband Michael and another married couple … with a turnover in excess of ten million dollars a year … and she’s done it all from the comfort of her own home whilst offering exceptional customer service. “I know deep down that if we worked 80-hours a week we would grow our business just that little bit more., We would make more money. We would be that little further ahead. But we’ve all made a conscious decision that that’s not what what we want.” Jen Geale, Mountain Bikes Direct There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. If you have questions about how to successfully run an unconventional online store then you’ll get this answers in this interview, including: Why did Mountain Bikes Direct close their bricks and mortar store? Why does being online offer so much flexibility? What was the point when the online business really took off? What’s the most effective marketing for Mountain Bikes DIrect? What technology is critical in running an online store? And plenty more ... A little more about today’s guest, Mountain Bike Direct’s Jen Geale: Jen Geale owns Mountain Bikes Direct, Australia’s largest selection of mountain biking gear. She owns it with her husband Michael and two other business partners (also married to each other). She was named by Internet Retailing magazine as one of Australia’s top eCommerce superstars for 2018, and in 2017 was a Telstra Business Award winner, and was included in Smart Company’s Hot 30 Under 30 Awards . During our chat we cover everything from how she built Mountain Bikes Direct to an 8-figure annual turnover, her secret to amazing customer service (when they don’t even have a phone number to call!), how to work with your spouse and of course, what marketing is really working for them. Here’s what caught my attention from my chat with Mountain Bike Direct’s Jen Geale: I love how Jen’s challenging the way business gets done. No office. Staff all over the place. No phone number. Yet it all works. I love how she shares the content creation around amongst her staff. And specifically how she has them rewrite the product descriptions and reviews, instead of just going with what
Wed, June 20, 2018
A $1,500 online survey lead to a 34% sales increase for Beer Cartel (and that's just one of five amazing outcomes) | #422
Beer Cartel’s Richard Kelsey walks you step-by-step through a simple content marketing strategy utilising an online survey which: Increased revenues by 34% Added 17,000 prospects to his mailing list Got him thousands of dollars in free publicity And positioned his business as an industry authority THAT’S marketing gold … right there! “When we used to do market research projects in the commercial world they used to cost tens of thousands of dollars. This one we did for Beer Cartel cost $1,500. It’s amazing what us small businesses can do!” -Richard Kelsey, Beer Cartel There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. If you have questions about how to create effective content and specifically how to use online surveys then you’ll get this answers in this interview, including: How do you create an online survey? What can you achieve from an online survey? How do you get people to complete an online survey? How do you get other businesses to promote an online survey? How do you structure an online survey? Why would you use an online survey to create content? And plenty more ... A little more about today’s guest, Richard Kelsey of Beer Cartel: Richard Kelsey is the founder of Beer Cartel , an online and bricks & mortar store offering Australia’s largest range of craft beers. 1,100 in fact! He first appeared on this show three years ago , and since then the business has gone from strength to strength. But a few months ago, Richard (an ex Market Researcher - that helps!) decided his sales needed a kick along. He also wanted to significantly increase his database, and become known as an industry authority. So he created an online survey which produced some amazing results, and he’s been kind enough to share exactly how he did it with us, today. Here’s what caught my attention from my chat with Richard Kelsey from Beer Cartel: I love the idea of a small business taking responsibility for conducting an ambitious piece of market research. And boldly calling it the 20
Thu, June 14, 2018
Carman’s Muesli founder Carolyn Creswell strikes the right balance between work and play | #421
Carman's Muesli founder Carolyn Creswell is on a mission to create a hugely successful brand, in Australia’s most cutting-edge workplace, whilst maintaining an enviable work / life balance for herself … and her staff. In this incredibly generous chat, Carolyn talks about how she’s turned Carman’s into a household name, the importance of creating a workplace people love coming to, how she gets the most from her staff and the role branding has played creating strong awareness in a crowded marketplace. “So many people believe that Carman’s has been an overnight success. The reality is that we’ve been chipping away at this labour of love for well over 20 years now. I was only 18 when my business journey began – buying the tiny muesli business for only $1,000.” - Carolyn Creswell, Carman's Muesli There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. If you have questions about how to grow and market a successful business whilst maintaining a great work / life balance then you’ll get this answers in this interview, including: How did Carman’s Muesli start? What move lead to the business really taking off? How did Carman’s Muesli become a household name? How do you create a workplace staff love coming to? What’s the secret to a good work / life balance? How do you maintain such strong brand consistency? And plenty more ... A little more about today’s guest, Carolyn Creswell of Carman's Muesli : Carolyn Creswell who (in 1992) founded Carman’s Muesli, which is today a household brand in Australia with 82 SKUs available in over 5,000 outlets, 35 staff and an annual turnover in excess of $100 million. It also exports to 32 countries. Carolyn is mother to four kids under 13, and is reported by the BRW Rich List to have a personal wealth of $57M. She’s incredibly generous in this chat revealing how she’s built such a successful business whilst retaining an enviable work / life balance, how she attracts and retains great staff, why she’s on a mission to build Australia’s most cutting-edge workplace … and a whole lot more. Here’s what caught my attention from my chat with Carolyn Creswell from Carman's Muesli : I love the fact that she wrote to every person in Australia with the surname Carman. <li style="font-weight: 400
Wed, June 06, 2018
sleepbus founder Simon Rowe escaped a comfortable corporate cubicle to live his life’s purpose | #420
Have you ever been so deeply touched by an idea, that you had no choice but to leave a comfortable existence behind, and pursue it … like nothing else mattered? Well, that’s exactly what happened to sleepbus founder Simon Rowe … and whilst it’s still early days, he’s on a mission to ensure that people who are sleeping rough get a comfortable, safe night’s sleep. “Following 12 months of research including being homeless myself, the idea of sleepbus was developed. From that research, the issue that kept coming up was, not enough safe places to sleep while working on pathways out of homelessness. What was worse, was allowing people to fall deeper into the cycle of homelessness, rather than catching them early, keeping them safe and healthy until they got back on their feet.” - Simon Rowe, sleepbus There’s loads more insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. Here’s just some of what we cover in this very candid interview: The moment he decided to escape the corporate cubicle and start SleepBus How a traumatic life event at the age of 19 laid the foundation for doing what he does Why he chose to be homeless himself in order to test his concept How he got the first SleepBus to market How he’s getting SleepBus known in a marketplace of 600,000 Australian charities And plenty more ... A little more about today’s guest, Simon Rowe of sleepbus : Three years ago Simon Rowe left his cushy corporate job in a mahogany-clad corner office, to start sleepbus … a charity that produces fully decked out buses to provide safe, temporary, overnight accommodation to those sleeping rough on the streets. Today he has one fully operational sleepbus in Melbourne, and a vision to build 319 sleepbuses providing over two million safe sleeps per year all over Australia. Here’s what caught my attention from my chat with Simon Rowe from sleepbus: I love how Simon so clearly articulates the problem he’s solving in two simple words … Safe. Sleep. How clear are you on the problem you’re solving for your precious tribe … If you think you’ve nailed it, then leave a comment below. Simon is also crystal clear on why he does what he does. The fact that he was homeless way back when he was 19 years old is clearly his motivation for
Thu, May 31, 2018
How to write effective marketing copy that converts with Copy Hackers Joanna Wiebe | #419
If you find writing marketing and sales copy about as much fun as going to the Dentist, then listen up, as award-winning copywriter Joanna Wiebe shows you how to write copy that converts. And it’s not painful at all. In fact, it’s rather fun. Just like marketing should be! “If you can’t afford to hire a copywriter, then at least learn how to do it yourself … Just because you can use Microsoft Word does not make you a great writer, but at the other extreme, you don’t need to pay thousands for some whiz bag new copywriting course. There’s plenty of good information out there … including this interview! ” - Joanna Wiebe, Copy Hackers There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. If you have questions about how to write marketing and sales copy that turns idle prospects into active customers, then you’ll get the answers in this interview, including: What you should expect your copywriter to be able to do (eg. brochures, flyers, Christmas cards, landing pages, sales web copy, sales letters, documents v blog posts). How good copywriting involves an understanding of optimisation, user experience, email & ad conversion. What is so important about understanding your audience and how to find their voice to help you write better copy. How swiping copy from prospects & customers by studying the natural language hidden in testimonials, Facebook, Twitter, and emails can help you find headlines. What research marketing secrets are great for finding the people that might be your customers. How to find the best reviews for your niche and see what messages most matter to your prospects, what their needs and wants are, what’s missing, and what they didn’t love. How a headline that is completely different to what you have used before can produce outstanding results. What is more important than a ‘call to action’ in your copywriting, and how it can increase conversion. How you can use information from customers to write great headlines. The power of simple copy and how it can increase conversion. A little more about today’s guest, Joanna Wiebe of Copy Hackers: Joanna Wiebe is the founder of Copy Hackers, an online portal laser-focused on helping business owners write amazing copy that converts. Whether it be for a marketing brochure, a sales letter, or a slide deck, Joanna and her team are experts at t
Thu, May 24, 2018
Michelle Bridges has built a strong personal brand on the back of #JFDI | #418
Michelle Bridges was once a personal trainer in a very crowded marketplace. Like, there’s no shortage of personal trainers, right? Now she’s Australia's most influential with a solid TV profile, an author of ten books, two product ranges and more. Join me, as she explains exactly how she’s built a hugely strong and profitable personal brand. “If your only reason for doing something is to make money, then you might get lucky. Might! But I doubt it very much. First and foremost you really have to be true to your core values.” - Michelle Bridges There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about speaking at conferences then you’ll get this answers in this interview, including: How did it all start - and no, she wasn’t born in front of a TV camera … she worked hard to get where she is. How to build a strong personal brand? Why you need a personal brand? How to avoid procrastination? How to not let perfection get in the way of production? And so much more ... A little more about today’s guest: This very personal chat with Michelle Bridges first appeared on this show way back in 2015. I’d just emceed a conference in which she was a keynote speaker and boy, did she rock the stage. Not only does she have a great story to tell about how she’s built such a strong and profitable personal brand; but she’s a huge proponent of not letting perfection get in the way of productivity. Michelle’s CV is pretty damn impressive. Her TV appearances include being the host of The Biggest Loser, she’s written ten books on living healthy, she has her own clothing and vitamin range, and a fantastic online weight loss course called The 12-Week Body Transformation. And it all started out the back of her beaten up old car, as you’re about to hear. Here’s what caught my attention from my chat with Michelle Bridges: #JFDI - I love Michelle’s approach to getting stuff done. Procrastination is evil … so taking the attitude of being productive over being perfect is, I would argue, world’s best practice. Stop looking at the scoreboard. Instead, put your head down and bum up, and focus on the job at hand. Keep fit or get fit. As business owners, one of the first things to get ignored when growing our businesses is our health and
Thu, May 17, 2018
This simple (yet scary) conference speaking strategy generated $150K in new business | #417
Does public speaking freak you out? I’m guessing that’s a YES! But what if you spoke to a group of your ideal clients, and it generated a cool $150,000 in new business, and got you a full-page article in the Wall Street Journal ? Would public speaking still freak you out? I’m guessing not! Today’s guest owns a Drone business, is not a professional public speaker, yet has made it his #1 marketing strategy. And it’s working a treat! “In such a new industry we recognised the need to be seen as the leaders and set out on the speaking circuit as our primary form of direct marketing. With 27 conferences in 2017 we avoid the drone shows but have spoken on landfills, forestry, power infrastructure, agriculture, mining, quarrying, renewable energy and many more. ” - James Rennie, AUAV There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. If you have questions about speaking at conferences then you’ll get this answers in this interview, including: Why should business owners speak at conferences? Why does speaking at conferences position you as an industry authority? How do you decide what conferences to speak at? How do you get accepted as a speaker at an industry conference? How do you become a proficient public speaker? What else do you need to do to make a conference generate a return? Plus plenty more ... A little more about today’s guest: James Rennie, is the co-founder of high tech drone business Australian Unmanned Aerial Vehicles - and, whilst he’s not a professional speaker, he makes a motza from speaking at conferences. You see, five years ago, he and his business partner Andrew, founded one of the first drone service businesses in Australia. At the time, their marketing was focused around explaining what a drone was, and what could be done with one. They then realised that as pioneers in a new industry they needed to be seen as the authorities, and set out on the conference speaking circuit as their primary form of direct marketing. They spoke at 27 conferences last year for industries as diverse as landfill, forestry, power, refrigeration … just to name a few. So have your pen and paper at the ready, as James explains exactly how he does it, and what it’s lead to. Here’s what caught my attention from my chat with AUAV’s James Rennie: <li style="fon
Wed, May 09, 2018
Ex-Buddhist Monk turned entrepreneur Clarke Scott on why compassion is a critical success factor in business |#416
As business owners, we spend a lot of time honing our hard skills … productivity, cash flow management … marketing. But what about the softer skills - like empathy and compassion? They’re just as important, aren’t they? Ex-Buddhist Monk and now small business owner Clarke Scott thinks so, and he’s about to explain how we should use them to grow our precious businesses. “If you can come at everything, not just in business but in your life, by trying to be of service to others, then you’ll find things become a whole lot easier and more rewarding for all involved.” -Clarke Scott, Clarke Scott Education There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. If you have questions about how and why to practice being more compassionate in your business then you’ll get this answers in this interview with ex-Buddhist Monk Clarke Scott: What is compassion and why is it important in business? How can business owners be more compassionate? Is being compassionate in business just about other people, or should it include ourselves as well? Plus Clarke shares why he became a Buddhist Monk in the first place and what other learnings he’s now taken in to running his own personal brand marketing agency A little bit more about today’s guest: Throughout the 90s, Clarke lived and studied with Tibetan lamas both in Australia and India, whilst developing several software businesses as a means of supporting himself whilst living as a Buddhist monk. His initial contact with Buddhism came in 1995 when studying music at the Victoria College of the Arts. Since then he's read, thought about, practiced, and lived by the principles found within the Buddhist world-view every day since. Whilst Clarke no longer lives the monastic lifestyle, he is still very much a practising Buddhist, meditating daily, and with a strong belief that we cannot live our life well without creating something that has deep roots in how we view the world around us. Now don’t be fooled, this is not some wishy-washy spiritual chat. Instead, we explore the importance of being a compassionate and empathetic business owner … one who has a solid mindset for being in-service to others … and how that can have a hugely positive impact on our business. Here’s what caught my attention from my chat with Clarke Scott of Clarke Scott Education : I love the whole hourly meditation idea. Set a timer on your computer or watch to beep on the hour, then just stop and focus on your breath for just
Wed, May 02, 2018
How to start a business in a foreign country with ex-Lawyer Michael Philippou of The Frozen Fruit Co. | #415
Did you hear the one about the two ex-London lawyers, who are married to each other, who get confused for brother and sister so often it’s weird, who moved to a foreign country (which one of them had never been to before), sell everything they own, have a baby, and start a plant-based Vegan soft serve concept in Santa Monica ... with no prior cooking experience? Me either, until one of them contacted me for a interview! “We landed in Santa Monica where we found people to be very open to trying new concepts and new food items … and it’s really a place where all the early innovators are … and we straight away knew that that’s where we needed to be. ” - Michael Philippou, Frozen Fruit Co. There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. If you have questions about leaving your current job and starting a business you love in a foreign country, then you’ll get the answers in this interview, including: How do you leave a high paying ‘secure’ job to start your own business? How do you get proof-of-concept on a business idea? How do you decide to start a business in a foreign country?! How do you go about setting up a business in the States? How do you create a brand from scratch? How to WOW your customers? How do you find the right staff for your small business? What is Transaction & Reaction Marketing ? And plenty more ... Michael Philippou, is an ex-London Lawyer. He and his wife Victoria (also an ex-London Lawyer) both suffer from a massive sweet tooth, but are also conscious about what they eat. So, they started experimenting out-of-hours (like Lawyers don’t work long hours already!) and finally landed upon what they call their fruit-swirl recipe , which they started selling to local businesses. It wasn’t long before they had proof-of-concept, receiving a BBC Good Food Award, quit their jobs and got featured in Vogue, Tatler, and Jamie Oliver’s magazine! They then decided to sell up everything and move to Santa Monica - the heart of Veganism - where they had only 3-months to make this business idea happen before Visa laws would send them packing. You know why I love this story? Because it’s full of business courage and marketing smarts. Here’s two people who’ve had the guts to make a massive life change, to create a product and business they absolutely love, and who are laser-focused on creating amazing customer experiences. <
Thu, April 26, 2018
Instagram superstars Stephanie Claire-Smith & Laura Henshaw explain how they use Instagram to grow multiple businesses |#414
Everytime I see someone with a huge following on Instagram (or any social media for that matter) I’m like … How did they get that many followers? And how are they making money from it? Well, wonder no more, Timbo! Because today’s guests, Stephanie Claire-Smith and Laura Henshaw, have a combined Instagram following of over 1.3 million people, which they’ve turned in to multiple revenue streams - everything from an eBook to a health food brand with 21 products to Bikinis! Keen to know how they’ve done it? I certainly am! “On social media, people want to see the real you. I think one of the reasons our business is so successful is that we post relatable material. We don’t just post glossy, polished stuff. The more relatable and real it is, the more accessible we become.” - Laura Henshaw, Keep It Cleaner There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. If you have questions about how to use Instagram to market your business, then you’ll get this answers in this interview, including: Why Instagram and not Facebook? How do you get started on Instagram? How do you interact with your Followers? What makes a successful Instagram account? What’s the best way to increase your Instagram Followers? What posts work best on Instagram? And plenty more ... A big thank-you to my personal trainer Danny Kennedy for introducing me to Stephanie Claire-Smith and Laura Henshaw … two 24-year old Melbourne-based entrepreneurs who have built some significant businesses and revenue streams from their Instagram fame. Stephanie has 1.3M followers and Laura (a part-time Law student) has 160,000. Together, they’ve created the Kick Girls brand which includes a hugely successful online training program for young women. Along with the the Keep It Cleaner range of health food products available in supermarkets nationally. On top of that, Stephanie has launched a bikini brand called Midnight Co and a Sunglasses brand called Soda Shades, and is also an ambassador for Clinique and Bondi Sands. If you’ve ever wondered how to grow and monetise a social media following then you’re going to love this chat. Here’s what caught my attention from my chat with Keep It Cleaner’s Stephanie Claire-Smith & Laura Henshaw: Focus on engagement, not Followers. And it would seem the best way to do this is follow the theory of TELL don’t SELL. <li style="
Wed, April 18, 2018
How to turn a grudge purchase in to a purchase women love to make with Moxie’s Mia Klitsas | #413
Imagine selling a product that half the world needs. Once they start buying it, they can’t stop, but have to keep on buying it … for decades. It’s taxed unncessarily. You can’t outright advertise it. And the market is dominated by global brands. How’s that for a business and marketing challenge?! It’s a challenge that today’s guest, Mia Klitsas, of feminine hygiene brand Moxie has to take on every day. Join me as she explains exactly how she’s done it, and the wins and losses she’s had along the way. Plus I reward a couple more listeners who share their marketing insights in the Monster Prize Draw. “We’ve learned how to compete on brand – it’s the one thing that, if done right, can’t easily be replicated or taken away from you.” - Mia Klitsas, Moxie There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. If you have questions about how to build a strong brand in a crowded marketplace then you’ll get your answers in this interview, plus Mia and I discuss many other business and marketing related topics: Where’d the idea from Moxie come from? How’d you get it to market? Why the name Moxie ? Does she lobby government over the Tampon Tax ? How did she secure distribution in Australia’s largest supermarket and pharmacy chains? What has she noticed about the change in consumer buying habits over the years? What’s the most effective marketing Moxie does? Why did she launch a subscription model? Mia is a Melbourne based entrepreneur with a passion for social entrepreneurship and women's rights. Her Moxie brand of women's personal care products can be found at Woolworths, Coles, Priceline and Chemist Warehouse. And in an Australian first, Mia recently launched the cheekily named Moxie Box Club , a fully customisable online subscription service for women’s personal care products. What Mia has achieved is no mean feat given just how dominated the women’s personal care category is by huge global brands with extremely deep pockets. Here’s what caught my attention from my chat with Moxie’s Mia Klitsas: I love how Mia said she’s a big fan of failure. As she said, when confronted with it, you should ask yourself “WHat’s the worst thing that could happen?” I couldn’t agree more with hyer view that we should all work harder at injecting massive amounts of personality in t
Thu, April 12, 2018
Sports Illustrated was the inspiration for this clever email marketing strategy that lead to a 7-figure business sale | #412
Dan Faggella attributes a large part of the seven-figure sales price he recently achieved for his business to a clever email marketing strategy he learnt by studying how Sports Illustrated go about it. In today’s episode, Dan walks us through exactly how he used email marketing to nurture a huge list and a successful business. Plus we catch up with Tom O’Toole, Australia’s craziest baker, give away more prizes to some clever listeners and announce some big news direct from the Australian Podcast Awards. “I wanted to grow my business as fast as I could. I wanted to get it to the point that someone would want to pay a lot for it. I knew email marketing was my weapon of choice, so I looked around to see who was doing it extremely well. Who was making a billion dollars from it in annual revenue. And Sports Illustrated was first to mind!” -Dan Faggella, Tech Emergence There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. If you have questions about how to do email marketing successfully, then you’ll get the answers in this interview, including: The rules for writing an autoresponder email series The 3 key ingredients of any automated email campaign How to borrow winning email marketing from the biggest player in your industry How to write a weekly newsletter that gets you sales And how to get into the habit of writing weekly emails even if you’re not a writer Dan first appeared way back in episode 160 , when he was a martial arts champion who’d sold his gym to focus on building an online training business for up and coming martial artists. Well, he built that business to the point where it was generating $2M annually, then recently sold it for seven figures, attributing a large part of that successful sale to his email marketing strategies. Here’s what caught my attention from my chat with Tech Emergence’s Dan Faggella: I love how Dan looked to Sports Illustrated for inspiration. Given they were already nailing their email marketing, why try and reinvent the wheel. So, for your current marketing challenge, choose a big brand that’s doing it well and copy them! I also love Dan’s approach to the first email you send in your autoresponder series - keep your headline fairly ‘vanilla’ to avoid scaring people off (after all, they're just getting to know you), make it educational, provide solid social proof of any claims and a strong call to
Thu, April 05, 2018
A new way to use video to market your small business with Video Hero’s Jules Watkins | #411
Ex-MTV director Jules Watkins loves the fact that small business owners can create the most amazing marketing and sales videos by simply using their iPhone. He’s been talking about this ever since the first iPhone came out. In today’s episode, Jules reveals why Vlog style videos are working so well and how your business can benefit from them. Plus Melbourne SEO Service’s Dave Jenyns gets his back up with business owners who aren’t updating their CMS and plug-in (how geeky!) and I announce two more winners in our Monster Prize Draw. “There’s a ton of video being produced, so the question is what’s going to be catchy and what’s going to be different. People are expecting to see say a video of an accountant in a suit, but instead wouldn’t it be interesting to see them on a surfboard?! This is what we call a pattern-interrupt.” -Jules Watkins, Get Video Hero There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to use video to market your small business, then you’ll get the answers in this interview, including: Why every small business should be using video marketing? Why the self-limiting beliefs around creating video aren’t true? What are the most effective types of video a small business can create? What is vlog-style video? Why does vlog-style video work so well? What are some of the gadgets I can use to make my marketing videos even better? And much, much more ... Jules Watkins is the founder of Video Hero , where you’ll find some amazing training for business owners who want to create more videos. Jules is also an ex-TV Director who made hit shows in the UK for the BBC and MTV. His credits include 'The Biggest Loser' and 'Pimp My Ride'. These days, he continues to produce videos, but mainly using his smartphone, even though he owns two pretty schmick DSLR cameras! And he loves nothing more than showing small business owners (just like you) how to break through all the limiting beliefs you may have that are stopping you from benefiting from the power of video marketing. Here’s what caught my attention from my chat with Jules Watkins of Get Video Hero: Vlog style videos. Be authentic, transparent and real in the videos you create. Own a strong call-to-action.
Wed, March 28, 2018
Rapid growth attributed to an unwavering respect for and understanding of the customer with Prospa’s Beau Bertoli | #410
When Beau Bertoli decided to build a business putting loans into the hands of small business owners, he and his co-founder, Greg Moshal, both had firsthand knowledge of their potential customers' pain points. So they decided to knock on the doors of small business owners in Sydney’s key shopping strips and ask them if what they were thinking was on the money. Their idea was quickly validated and Prospa was born. This is the story of how they then built Prospa in to the fastest growing business in the Asia Pacific region in just a few short years. “It’s easy to send money out in our business; we just need to make sure we would get it back! We were able to put up a really good base of initial customers, lend out a few million dollars … and as we were getting repayment history from them, we kept on asking what did you like? What didn't you like? What do you wish we were providing that you weren’t? And that (right there) informed a whole lot of ways to improve our business. ” -Beau Bertoli, Prospa There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about rapid growth, then you’ll get this answers in this interview, including: How consumer research very quickly validated their idea? How they got Prospa to market? How they’ve built Prospa in to Asia Pacific’s fastest growing business in just a few years (according to the Financial Times). Where the name Prospa came from? Plus plenty more. When Prospa’s co-founder Beau Bertoli decided to make it easy for small business owners to get funding, he and his business partner both had firsthand knowledge of their potential customers' pain points. Beau had run a retail business selling motor scooters, worked in property development and developed a business selling telematics systems for fleet managers, before spending seven years working with a listed financial services company. And Greg, had been a serial entrepreneur for years. So sit back (with a notepad and pen) as Beau explains how consumer research very quickly validated their idea, how they got Prospa to market, how they’ve built Prospa in to Asia Pacific’s fastest growing business in just a few years (according to the Financial Times) … plus plenty more. Here’s what caught my attention from my chat with Prospa’s Beau Bertoli: Ask yourself if you’re truly solving (in the easiest way possible) the major problem your cu
Wed, March 21, 2018
The secret to working smarter not harder with Your Empire’s Chris Gray | #409
Chris Gray owns Your Empire, a property buyer’s agent for the well-healed. After spending the early part of his career working for a global accounting form, he finally made the break to run his own business at the age of 31, when he retired from working for the man, and started to invest in real estate. Before long he started reaping the rewards of those smart money decisions and has never looked back. He’s built a $15M property portfolio of his own, works only a few hours a day, travels the world (for free) often and has pretty much worked out how to work smart, not hard. Plus in episode 409 of your favourite marketing podcast, you’ll discover why too much content is not a great idea, more listeners win big in the Monster Prize Draw, and we check in with Tom O’Toole (Australia’s favourite baker) who’s embarking on one crazy road trip! “If you go out for coffee with someone for an hour, you build a certain relationship. You go and spend four hours playing golf with them, you build an even better relationship and you breakdown a lot of barriers. You go drinking for 10 to 12 hours on my boat and you break down a lot of barriers!” -Chris Gray, Your Empire There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. If you have questions about working smarter and not harder, then you’ll get this answers in this interview, including: Where did the idea for Your Empire come from? How to network effectively? How to make staff love working for you? How to fly free in the pointy end of the plane? Why and how to make marketing fun? And plenty more ... A little bit more about today’s guest Chris Gray started investing in property at the age of 22. He retired from full time work as an accountant at Deloitte at 31. Now 46, Chris has $15m+ of property in his personal portfolio; and runs Your Empire , a buyers agency that builds property portfolios for time-poor professionals, just like he did for himself. Your Empire buys 1-2 properties a week, and spends up to $5m a year on renovations for its clients. Chris also hosts the Smart Investing show on Sky News. He travel overseas 10-15 times a year, and is into car racing, motor yachts and flying choppers. Here’s what caught my attention from my chat with Your Empire’s Chris Gray: I love Chris’s approach to networking where in a room of 100 prospects he’d prefer two deep conversations than 98 shallow ones. Chri
Wed, March 14, 2018
Motor racing legend Steve Richards nearly bought a fast food franchise before honouring his true business calling | #408
Steve Richards is Australian motor racing royalty with four Bathurst titles under his belt. He’s also a small business owner who came perilously close to becoming a fast food franchisee, before he and his wife realised that there was much stronger business calling for them both. So join me as Steve shares his journey from being an employee for other people’s racing teams, to starting his own small business in Steve Richards Motorsports. Plus in episode 408 of your favourite marketing podcast, I reveal a simple hack for helping Google love your website, and two more lucky winners are announced in the Monster Prize Draw. Steve Richards shares loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Here’s just some of what I asked him: Your Dad won Bathurst seven times. What was the biggest lesson you learnt from him that’s helped in business? In 2010, you came within hours of buying a KFC franchise. What was the appeal? And why did you pull out? How do you turn your skill for driving ridiculously fast in to a business? What differentiates you from other drivers who have tried to do that? How has being a celebrity helped you in business? What skills have you carried across from top-level racing in to running a business? What’s the worst accident you’ve ever had? How did you regain your confidence? You’ve worked for a lot of big brands - Ford, Holden, Laser Plumbing & Electrical - what have you learnt from them? What’s the secret to endurance racing? How do you market Steve Richards Motorsports ? Hit the PLAY button above to listen now, or subscribe free to hear the full interview. A little bit about today’s guest Steve Richards is a racing car legend turned small business owner. Now I don’t use the word legend lightly, but this guy is - he’s won the Bathurst 1000 four times, and his Dad Jim Richards won it a whopping seven times! All up, Steve has had 57 podium finishes. Basically, if you’re an Aussie and not even in to motor racing, Steve’s face will be familiar to you. I first met Steve way back on episode 318 when I was invited to a corporate race day by long time listener and owner of Laser Plumbing & Electrical , Steve Kiel … during that episode I explored whether race car sponsorship was worthwhile … and a part of that exploration was a hot lap in Steve’s racing Porsche! Steve’s business story is fascinating how he went from
Thu, March 08, 2018
How to overcome adversity in business with double cancer survivor and instant noodle maker Damien Lee of Mr. Lee’s Noodles | #407
Want to know how to deal with adversity in business? London-based entrepreneur Damien Lee was given just weeks to live when he was diagnosed with cancer. He quickly decided that a diet of no nasties, raw food and chemo, as well as a determined mindset and spirit was the only way to get well. But all the time he craved one guilty pleasure - instant noodles! But because they are full of junk, he couldn’t have them. So, in the face of a double adversity - cancer and no instant noodles - he vowed to revolutionise the market with a more healthy noodle. So he created Mr. Lee’s Noodles, free from nasties and full of goodness. But the story doesn’t end there, Damien has recently fought off a second cancer diagnosis and is back in the game. “That one meeting set the tone for our whole Mr. Lee’s Noodle business. I aimed everything at that meeting. Set the time lines and it sped up production. It made everything we were doing that much more focused.” - Damien Lee, Mr. Lee’s Noodles There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to overcome adversity in business, then you’ll get that answered in this episode plus plenty of other business and marketing related questions: What’s important to Damien now that he’s beat cancer? What’s the best mindset when the chips are down? How did Mr. Lee’s Noodles go from idea to reality? How do you build a brand full of personality? How did Damien get such big contracts so early on in the brand’s lifecycle? How is Damien getting distribution for his noodles? Why is Mr. lee’s Noodles entering and winning so many awards? What’s with the Ambassador strategy? And plenty more ... Here’s the email from Adam Longhurst suggesting I interview Damien: Hey Timbo, I think my lifelong friend Damien Lee would make a great guest on your show. In 2014, Damien was diagnosed with late stage 4 Non Hodgkin's Lymphoma (NHL) and only given weeks to live. He is still alive! He then wanted to cleanse his life from eating crap but is a lover of instant noodles. So, he created Mr Lee’s Noodles. The marketing of this business has been extraordinary. Damien is an Aussie but has lived in the UK for the past 25 years. We met when we were 10. Mr Lees are winning all sorts of awards and I thought of your show immediately as I think he would make
Wed, February 28, 2018
How to become an opinion leader in your industry with teacher, author, keynote speaker and media darling Sharon Witt | #406
In episode 406 we catch up with Sharon Witt, school teacher turned prolific author, keynote speaker, media personality and mum to two beautiful teendagers. She’s done an amazing job at carving out her own personal brand in order to become a true opinion leader in her industry. So much so that she now only spends two days a week in the classroom. Plus you’ll discover the importance of a quality backlink for your website, and how to get them . Oh, and I giveaway more prizes to my precious listeners in the Monster Prize Draw. “Feel the fear, and do it anyway. And that is what I live by. I get nervous. And yes, sometimes I make mistakes. But you know what? Life’s short. If you’ve got an idea, a seedling inside you that says “You know what? I’ve got a book in me!”, if you’ve got an area of expertise or something that you can give to other people of value, then do it!” -Sharon Witt, Sharon Witt INC There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to become an opinion leader in your industry, then you’ll get this answers in this interview, including: How to build a personal brand? Is a website important for my personal brand? How do I self-publish a book? How do I get keynote speaking opportunities? How do I create opportunities for media appearances? And so much more ... Sharon Witt is a school teacher turned award winning author, keynote speaker and media personality. I met Sharon a few weeks ago when we were both guests on one of those panel discussions you hear on talk back radio. You know those ones where you talk crap for an hour - Are you a cat or dog person? Would you do online dating? That kind of thing! Anyway, we quickly hit off, and the more Sharon told me her story, the more interested I became. The mother of two teenagers, Sharon’s been a school teacher for the past 20+ years, and has a particular bent for helping teenagers and their parents navigate those mirky years. She’s written 12 books on the subject, with her best-selling Teen Talk Series selling over 100,000 copies. Her prolific writing and blogging has lead to a public speaking career, and Sharon is also the go-to person when the Media need an opinion on a teenage topic. Here’s what caught my attention from my chat with Sharon Witt: What do you need to do to be regarded as an expert in your industry? What’s your ho
Thu, February 22, 2018
Look out Pringles, Matthew Parry of The Good Crisp Company is coming after you! | #405
In episode 405, Matthew Parry is a 32 year old entrepreneur living in Adelaide who has founded a brand called The Good Crisp Company that is taking on Pringles around the world. And already has had some big wins in its first year of manufacture. Plus you’ll discover why and how to claim your Google My Business page. Plus I’ll give away some prizes to some motivated small business owners. “There are multi-billion dollar brands that are built on the premise of creating good-for-you products. Whole Foods itself is a multi-billion dollar supermarket where all they sell is in the better-for-you category. There’s a whole industry and huge demand built on that very premise. It’s a huge opportunity!” -Matthew Parry, The Good Crisp Company There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to launch a brand up against a massive competitive brand then you’ll get this answers in this interview, including: Why would anyone try to compete against a brand with a huge marketing budget? Where do you start when taking on a big brand? What’s the most effective marketing you can do when taking on a big brand? How do you launch into the US market? How do you get stocked in Whole Foods? How do you get a catering contract with a major airline? And so much more ... Matthew Parry is a part-owner of ABC Sales & Marketing , a 30-year old Aussie business that imports, distributes and manufactures products for sale in Australian supermarkets. Mathew caught my attention with an email explaining that he was in the early throes of taking on Pringles around the world with a brand he’s manufacturing called The Good Crisp Company . It’s basically a chip that looks like a Pringle , comes in a Pringle-like tube, but contains no nasties! And how’s this for success … Just one year in and they’ve replaced Pringles on all Virgin Australia and Tiger flights nationally. Plus, its stocked in 2,000 supermarkets across the America, and is in the top 10 fastest growing brands in Whole Foods stores. In fact, The Good Crisp Company is on track to do $5 million in sales in its first full year! In Matt’s own words he says “We have a tiger by the tail, and are trying desperately to hold on for the ride!” Here’s what caught my attention from my chat with Matthew Parry of The Good Crisp Company: I love how Matt visits trade
Wed, February 14, 2018
How to launch a product (or service) on a tight marketing budget with Tom Maclean of Sofi Spritz | #404
Want to know how to launch a product on a tight marketing budget? Sofi Spritz was dreamed up by Tom Maclean as he worked in the corporate world as a fund manager. His dream of creating a refreshing alcoholic beverage finally came true in 2014 when he decided to jump ship and divert all his attention in to bringing it to market. Four years later, thanks to some clever publicity on Shark Tank and through crowdfunding campaigns, Tom’s budgeted to deliver one million servings in 2018. Plus I launch the Small Business Big Marketing Monster Prize Draw. And I show you how to create the right content to attract the right customers. Big show, huh?! “Off the back of a reward-based crowdfunding campaign, we got proof of concept, generated us a load of awareness and on the back of that we generated a trial with Dan Murphy’s which gave us more scale, and enabled us to test our packaging! ” -Tom MacLean, Sofi Spritz There’s loads more tips and insights around launching a product on a tight marketing budget that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about creating and launching a product from scratch then you’ll get this answers in this interview, including: How to launch your product on a tight marketing budget? How to generate ideas for products? How to name a product? How to create a strong visual brand? How to attract experts on to you marketing team? Why Shark Tank and crowdfunding are great ways to get free publicity? How to get big distribution contracts? And plenty more …. Tom Maclean, who up until 4 years ago was working’ for the man in Funds Management. He finally escaped his corporate cubicle in 2014, launching the Sofi Spritz … a fancy alcoholic beverage. Four years later, with two crowdfunding campaigns and a Shark Tank appearance under his belt, and four full-time staff, Sofi Spritz is stocked in all the biggest bottle shops in the country, it’s on-tap at over 100 venues, and Tom expects to serve up over one million serves this year! But the marketing gold doesn’t stop there, in this episode you’ll also discover: I launch the Small Business Big Marketing Monster Prize Draw … and announce our first winner Melbourne SEO Services Dave Jenyns and I show you how to make the right type of content to attract the right type of customers Resources mentioned:
Wed, February 07, 2018
How using a spokesperson in their marketing has proved invaluable for Terrain Tamer 4WD | #403
Using a spokesperson in your marketing is a great idea if you don’t want to be in front of the camera or behind the microphone (which BTW many business owners don't). In fact, this marketing strategy has worked so well for Terrain Tamer 4WD that they now have three spokespeople appearing in a series of very helpful videos aimed at helping their customers make a more informed purchase decision. Plus I’ll give you good reason to ignore those spammy emails selling cheap SEO services. And listener James Rae shares with us a very personal story that has a very happy ending. “I have a theory in our marketing which is ‘It must not be vanilla’. So we can all sit back and not take a risk. Or we can stick our neck out and try something different … and get noticed as a result.” -Brent Hutchinson, Terrain Tamer 4WD There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about using a spokesperson in your business’s marketing, then you’ll get this answers in this interview, including: What is a spokesperson? Why should I use a spokesperson in my marketing? How do I choose a spokesperson? How much should I pay a spokesperson? What if my spokesperson says something negative about my business? What if my spokesperson gets into trouble? And plenty more ... Brent Hutchinson is part of the 49 year-old family-owned business Terrain Tamer 4WD. It employs 135 staff, and recently opened their fourteenth brand in PNG. Brent originally appeared on this show way back in episode 70 where he was having great success producing DVDs for insertion in to a national 4WD magazine. Now he’s back to share how using a spokesperson in their marketing has been a great decision on so many levels. Here’s what caught my attention from my chat with Terrain Tamer 4WD’s Brent Hutchinson: I love the line “Terrain Tamer Strong.” It’s so emotive. “Don’t be vanilla in your marketing.” What a great philosophy. More business owners should adopt it. Now! “Is your marketing strategy for the next 5 minutes or the next 5 years?” Too many business owners are thinking way too short term. Avoid advertorial. “Tell, don’t sell.” The handwritten letter to his stockists was a simple, genius move to get their attention, and show they genuinely care.</l
Thu, February 01, 2018
Behind-the-scenes with serial entrepreneur Robbie Ball of Uncle Jack Watches and Athletikan sneakers | #402
Today we catch up with 24 year old, serial entrepreneur Robbie Ball who ran two businesses whilst at school. One in which attempted to take on compression clothing giant Skins ! He’s built and sold a web design business, and is now the founder of Uncle Jacks Watche s and boutique sneaker brand Athletikan . He loves the hustle of business, and is working hard at perfecting a launch strategy he calls Hype Marketing which has seen him attract over $100,000 in sales on day one of a product launch. Plus I help a listener attract more clients to his business, and Dave Jenyns shares a simple strategy to create content that will position you as an authority. “I need to control my competitive spirit. It’s not going away any time soon, so I just need to control it. If I try to do too many things, I can’t be the best I can be. The underlying thing is you need to be passionate about being an entrepreneur, otherwise it’s difficult to be the best at something. I try and stay in my land and push the boundaries.” -Robbie Ball, Uncle Jacks Watches There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about entrepreneurs, starting a product business, launching a new product or service, then you’ll get this answers in this interview, including: What was Robbie like as a teenager? What is Hype Marketing? What is great about being an entrepreneur? How do you successfully launch something? Where did the idea for Uncle Jacks Watches come from? Where did the idea for Athletikan sneakers come from? How and why to use social influencers to sell? How important is marketing in growing a brand? And plenty more ... 24 year old serial entrepreneur, Robbie Ball. A big thank-you to listeners Dan Kennedy and Daniel Izzo who independently brought Robbie to my attention. By the time Robbie finished school he’d already started a shoe business, and had had a crack at manufacturing compression sportswear to compete with global brand Skins ! In first year uni he started a web design business that he sold after 3-years. Six years on he’s the founder of Uncle Jacks Watches and sneaker brand Athletikan . He also is about to launch a third business in a couple of months. The guys a freak and has a wonderful respect for marketing …. Hype Marketing to be specific. Here’s wha
Wed, January 24, 2018
‘Shi* The Bed’ creator Renae Bunster left a career in journalism to create what is fast becoming Australia’s leading hot chilli sauce | #401
Today we catch up with Renae Bunster who, on a chilled out holiday to South America, came up with the idea to create a hot chilli sauce like no other. In fact, it’s called Shit The Bed and after just two years, Renae has left her journalism career and is selling $8,000 worth of this mouth torturing delicacy per day! Also in episode 401 of your favourite marketing podcast you’ll discover the importance of suburb pages on your website, I help listener Adam buy an online business and listener Ryan helps past guest Wally Khwally develop strong partnership strategy. Big show, huh?! “My husband would sit in the lounge room boxing up bottles of sauce, and I’d be in the kitchen all day long. We’d used every last glass bottle in Western Australia, every last chilli in Western Australia, and we thought ‘OK, we have to stop. We need to run a crowdfunding campaign’. We needed to get a factory because the sky really is the limit with this.” -Renae Bunster, Bunsters Hot Sauce There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to get your business idea off the ground, then you’ll get this answers in this interview, including: Where did the idea for Bunsters Hot Sauce come from? How did Renae take it from idea to product? How does she market the Bunsters Hot Sauce product range? Why is a memorable product or business name important to success? How can crowdfunding help build a business in its early stages? How do you get media coverage for your new business idea? And so much more ... Ex journo Reana Bunster who during a massive holiday to Mexico, Belize and Costa Rica fell in love with their delicious fresh hot sauces. Upon returning home to Perth, she couldn’t find anything that hit the spot, so she felt compelled to make her own. Friends who'd never even liked chilli before were suddenly kicking down her door for the stuff. It very quickly turned into a thriving business, with Renae sending her sauce all over Australia. Things got serious when she raised $250,000 through a crowdfunding campaign allowing her to produce and sell much larger quantities. Her hot sauce is called Bunsters … and her flagship product is called Shit The Bed ! Bunsters is now the #1 selling hot sauce on Amazon behind the tried and tested Sriracha. And she’s doing a lazy $8,000 per day in sales! Here’s what caught my attention from my chat with Renae Bunster of Bun
Wed, January 17, 2018
How to sell fresh air. Seriously! Troy Paquette from Vitality Air cans and sells fresh air! | #400
Ex deep sea diver Troy Paquette is the co-founder of Vitality Air - a business that sells fresh air in a can from the Canadian Rockies! Which raises so many questions like “Really?!” And “Why? How? To who? How much? Why??!!” He and his partner started off by selling a bag of fresh Canadian air on eBay and now they’ve come up with a way of capturing it in bulk, and they’re selling it by the can by the thousands! So many questions … so little time :) “We started by selling a bag of fresh Canadian air on eBay. The first bag sold for 99 cents … and cost us nine bucks to ship! So we didn’t make it big on that one. But the second bag sold for $168!!” -Troy Paquette, Vitality Air There’s loads more crazy facts, tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to sell an unusual product or service (especially fresh air!) then you’ll get this answers in this interview: How do you sell fresh air? How to test a business idea using eBay? How to market a strange product? How to use the media to generate enquiry and sales? And so much more ... Troy Paquette is the Co-founder and Chief Operating Officer for Vitality Air. He brings a wealth of experience and knowledge to this business. As a former commercial diver and Journeyman Red Seal Welder, Troy has a diverse understanding of the importance of delivering fresh clean air. As Troy was growing up, he was always the first kid out the door and the last kid in. Troy spent most of his youth being raised outdoors at the lake. His values and love of “fresh air” stemmed from those days at the lake with his Grandparents. Growing up in Alberta, nature, fresh air and the great Canadian Rocky Mountains were never hard to find. Troy feels right at home with nature. That passion and love for nature will carry on through the products and our premium air that we will be delivering to you. We believe that our customers should have the same opportunity to breathe the fresh air that we do. With Troy’s hands on skills and Moses’s passion for e-commerce, we together will offer an experience like no other. No matter where you live in the world – you too can breathe, clean, fresh air. Here’s what caught my attention from my chat with Troy Paquette of Vitality Air: People will buy anything! So if you’re sitting on a product or service idea that you thinks crazy, then maybe it’s time to bite the bullet and take it to market. One person’s crazy idea is another one’s genius! <li style="font
Wed, January 10, 2018
How community notice boards can improve your local area marketing efforts | #399
Joe Dorfman and Joel Abel founders of Notice Board Systems which are those community noticeboards you may have seen in your local shopping centre, often located outside the supermarket. A place for local businesses to promote themselves, and for locals to sell household items. Now, I always assumed these notice boards were simply put there by the local shopping centre management as a community service; however, it’s actually a real business making some pretty good coin! There’s 650 notice boards around Australia and they claim to be reaching 6,000,000 customers each week! So, curiosity got the better of me and I had to find out more. “If you want to capture a local market then a community notice board is the way to go. It becomes a local business’s store front … and they provide a great opportunity to highlight promotions and their overall involvement in the community.” - Joe Dorfman, Notice Board Systems There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about local area marketing and the sue of community notice boards then you’ll get this answers in this interview, including: How do I get a ROI from advertising on community notice boards? Is local area marketing effective? What messages works best on community notice boards? How much can I expect to pay for ads on community notice boards? And so much more ... Here’s what caught my attention from my chat with Joe and Joel from Notice Board Systems : I’m reminded of the importance of local area marketing. Whilst we talk a lot about modern marketing methods on this show, there’s something to be said for getting out into your local community and making yourself and your business known. I like the way they’re managing growth. Whilst they could have notice boards on every street corner, they’ve made a decision to get their offering right before expanding further. I love the way they engage the local disability associations to help with the merchandising of the boards. But the marketing gold doesn’t stop there, in this episode you’ll also discover: Why you should be making it easy for people to contact you off your website (seems obvious,but it’s amazing how many business websites make it hard) - Dave Jenyns from Melbourne SEO Services explains what to
Thu, January 04, 2018
Hunting For George started as a side-hustle for sisters Jo & Lucy; seven years on it’s turning over $5M per annum | #398
Sisters Lucy Glade-Wright and Jo Harris are the founders of homewares brand Hunting For George . Launched in 2010, it’s now turning over $5M per annum, with 5 fulltime and 2 part-time employees, it stocks 5,0000 different products, they’ve an email database of 60,000 and an Instagram following of 200K. We cover plenty of ground in this chat including building a brand from scratch, working with family, the power of creating your own product line and content strategy instead of relying on others, and plenty more. “In the first two years we treated (business) a bit like a hobby - but when we made the decision that this is what we both want to do … everything changed. It was a mindset. Everything started to fall into place. Because if you treat like a hobby, it will always be a hobby.” -Lucy Glade-Wright, Hunting For George There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to successfully build and market a business from scratch then you’ll get the answers in this interview, including: Where did the name Hunting For George come from? How did you launch it? What’s your approach to customer service? How do you build a database? And how often do you communicate with them? Why have you opened an experience store in a large shopping centre? What role does social media play in getting more sales? And so much more ... A little bit about today’s guests ... Lucy Glade-Wright and Jo Harris are the sister duo behind homewares brand Hunting For George. They began Hunting For George with a desire to create an online space that they couldn’t find elsewhere … something that offered more than the norm. They launched in 2010 from Jo’s psre room whilst both in full time jobs(Lucy a Graphic Designer and Jo a Nurse). One year in and with a far more impressive number of brands on board, they began to flirt with the idea of creating our own range of products. The business has been growing year -on-year ever since, and they’re now turning over around $5M online and offline. Here’s what caught my attention from my chat with Hunting For George’s Lucy and Jo: In regards to content creation “You can’t rely on others, so create your own channels”. Create content that educates. Absolutely! BUT don’t be afraid to also engage and (dare I say) entertain. The How to fold a fitted sheet video is a great example of doing both. The Community section on their website that includes <a href="https://www.huntingforgeorge.com/blog/category/radi
Tue, December 26, 2017
A genuine business purpose enabled Riz Syed to open 30 brow threading bars (and he’s only just begun) | #397
Zubia’s Riz Syed has opened 30 brow threading bars across Perth in the past few years. And he attributes a huge part of his success to being crystal clear on his business’s purpose. He’s also incredibly passionate about offering a consistently shareable customer experience “I’ve got the drive and I’ve got the willpower; and I can see the end and the bigger picture straight away. I’m just not good at detail! Whereas my wife is brilliant at that. She’s a fantastic organiser and lays beautiful plans. So together, we are unbeatable; and I knew that from the get-go.” -Riz Syed, Zubias Threading There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to get clear on your business’s purpose, then you’ll get this answers in this interview: Why is having a purpose in my business so important? How can I improve my business’s customer service? Why is knowing my why so important? What is marketing? Is it important to surround myself with great people? How should I price my services? And plenty more ... Riz and his wife founded Zubias Threading in 2008 to provide affordable and professional beauty treatments to help our Perth customers look and feel amazing. They’ve since grown to more than 30 locations in and around Perth and their team of lash & brow experts have shaped more than 10 million eyebrows and extended more than 900,000 eyelashes. Underpinning every one of those treatments is their expertise, passion and curiosity for innovative beauty salon techniques. Here’s what caught my attention from my chat with Riz Syed of Zubia’s Brow Bars: Have a crystal clear and genuine business purpose that you know will add value to your customers. Focus on your people, by deeply understanding why they work for you . It will, of course, be different for each one, so spend the time understanding each staff member individually. If you want to learn more about how to create a happy team then listen to episode 396 with Jenn Lim from Delivering Happiness . Riz’s pricing model of offering $250 unlimited threading for 6-months. I do love a clever pricing model. How could you apply that thinking in your business? But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how (and why) to fish where the fish
Mon, December 18, 2017
15 year-old entrepreneur Will Deeth made $70,000 selling toys last Xmas | #396
If you find yourself a little stuck in your business, then take some inspiration from 15 year-old entrepreneur Will Deeth of Will Be Fun who sees no blockages but only opportunities when running his already two year-old toy importing business. Having made $70,000 last Xmas, Will’s now on his way to building a serious toy empire, and has his mind set on buying his first house (of may) in the coming 12-months! “I hired my sister to work for me. It was one of the first times I’d ever experienced outsourcing … and it completely revolutionised my world. And after it … Mum walked in to my sister’s bedroom and gave her $2,000 in wages; and then Mum walked into my bedroom and asked where I’d like her to leave the left-over $50-60,000!”” -Will Deeth Will Be Fun There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how a 15 year old entrepreneur can have so much success so early in their life then you’ll get this answers in this interview: How do you start a toy importing business? How do you manage the negative people in your life? How do you manage school and running a business? How do you decide what toys to import? How do you set up an eCommerce store? At the age of 11, Will Deeth decided he wanted to purchase his first house by the time he was 18. At the age of 13 he had the opportunity to go to China with his Mum and with $900 of his own hard earned cash, he made his first wholesale purchase of toys. That Christmas he did a pop up shop and made $10K in one week. He has since followed that up with multiple trips to China to reinvest his money and in Christmas 2016 at the age of 15 made $70K. Will continues to sell his goods online as well as offline and has a pop up shop this Christmas also. Will now teaches others to import here . Here’s what caught my attention from my chat with Will Deeth of Will Be Fun: Introduce the young people around you to the entrepreneurial mindset. Get them to listen to this interview. And head over to Booktopia and send them a book like Side Hustle or The $100 Start-up . Hang out with like-minded people. Find a business buddy to compete with … and hold each other accountable. B
Tue, December 12, 2017
How to motivate employees in 5 easy steps with Jenn Lim of Delivering Happiness | #395
Having interviewed hundreds of successful business owners , I can confidently say that knowing how to motivate employees is their #1 ongoing concern. If that’s you, then you’re going to love this chat with Jenn Lim of San Francisco-based agency Delivering Happiness. Jenn goes into great detail about how to attract and retain great staff, by sharing the five (tried and trusted) ways to deliver happiness in any business. “Happier employees equal happier customers equal successful companies (and more meaningful lives). And there’s 5 ways any business can deliver happiness. 1. Deliver happiness to your employees first. 2. Establish (or revisit) your company’s purpose statement. 3. Establish (or revisit) your company’s core values. 4. Building meaningful relationships and WOWs across your ecosystem. And 5. Give your employees more control.” - Jenn Lim, Delivering Happiness There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to motivate your staff then you’ll get this answers in this interview: What is the thinking behind delivering happiness? How do I overcome the soft nature of the delivering happiness business model? How do I attract and retain great staff? How do I create WOW experiences for my clients? How important is to have a purpose statement and set of core values? Should I give my staff more control? Jenn is the CEO and CHO (Chief Happiness Officer) of Delivering Happiness , a San Francisco-based agency she and Tony Hsieh (CEO of Zappos , the world’s largest online shoe store) co-founded to inspire science-based happiness, passion and purpose in the workplace. Tony wrote the seminal book on this topic, called Delivering Happiness , which has sold literally millions and millions of copies worldwide. The premise of delivering happiness is simple. Happier employees = happier customers = successful companies (and more meaningful lives). And she’s got the science to prove it. Jenn has been a consultant with Zappos from its start-up days in 2003 to the $2B business it is today. She created the Zappos Culture Book , an embodiment of how companies can use happiness as a business model to increase productivity and profitability … and now she’s here to share her top 5 ways you can deliver happiness in your business. Here’s what caught my attention from my chat with Delivering Happiness’s Jenn Lim: Often the things that will have
Mon, December 04, 2017
How to create amazing customer experiences using customer relationship management (CRM) software with Salesforce’s Jeremy Smith | #394
If you’re a business owner still trying to manage customers with spreadsheets and diary entries, then you’ll love this chat I have with Salesforce’s Jeremy Smith about how customer relationship management (CRM) software (like Salesforce ) ensures you create amazing customer experiences. Plus I’ll show you how to create an effective voicemail greeting and we revisit a past episode where we covered the clever use of social media. “People are loyal to an experience, not a brand. So if the experience you’re offering your customers isn’t great, then it’s not doing your brand any favours. CRM software can ensure this doesn’t happen!” -Jeremy Smith S alesforce There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about customer relationship management software then you’ll get the answers in this interview: What is CRM? Why does a small business need CRM software? How does CRM help me create amazing customer experiences? What are the key features and benefits of a CRM tool like S alesforce ? How can I build my email database using CRM software? How can I personalise my marketing? Can CRM software help me manage my social media activity? How can I handle customer complaints using a CRM tool? And plenty more ... Jeremy Smith is the Regional VP of the Marketing Cloud at S alesforce . Whether it be in retail to blur the lines between digital and physical or moving from treating an audience as passive recipients to including them in the business’s story, he’s passionate about seeing small business embrace the power of customer relationship management (CRM) software. Here’s what caught my attention from my chat with Salesforce’s Jeremy Smith: Loved this quote of Jeremy’s - “These days people are loyal to an experience not a brand.” Use all the tools available to you to create a world-class customer experience and you’ll have more enquiry, you’ll close more sales, and customers will talk about you to others … you’ll be shareable . Personalised marketing … It’s here, and it’s ridiculously accessible. Your mass email blasts should start with the person’s name, your sales staff should be easily able to react to client milestones, you should be able to see where each individual customer is in their buying journey with you. Time to throw away the spreadsheets and diary entries, and step up to
Mon, November 27, 2017
Radio advertising guru Dan Presser on how to create radio ads that cut through and sell | #393
Today we’re joined by radio advertising legend Dan Presser. Famous for his much discussed radio campaigns for Sunraysia Natural Prune Juice and Blue Banner Pickled Onions, Dan has been kind enough to share his insights and experience into how to create radio ads that cut through and sell. If you’ve ever wondered if radio advertising works, and if it does, how it works, then you’re in for an absolute treat. I’ll also show you how to make a great first impression with your new clients. The success of Sunraysia Prune Juice is a 100% the result of our radio advertising ” -Dan Presser, Sunraysia Prune Juice There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to create radio ads that cut through and sell then you’ll get the answers in this interview as Dan Presser goes deep into his love of radio: Why choose radio instead of TV or newspapers? What makes a great radio ad? How do you measure the success of radio advertising? How much should you spend on radio advertising? How do you come up with ideas for radio ads? Why do radio ads work? Why is talk back radio so powerful? Dan Presser is the Executive Chairman of the Sunraysia Natural Beverage Company, and the owner of the iconic Australian brand, Rosella. He’s also the creative engine behind the writing, production and reading of the much discussed radio ads for Sunraysia Natural Prune Juice and Blue Banner Pickled Onions. Here’s what caught my attention from my chat with Dan Presser: Radio advertising works best when you create ads with cut through. They clearly don’t have to be the fanciest ads going around, with huge production budgets … they just need to stand out in a very crowded market place. A great lesson for any marketing message, really! Don’t take negative feedback to heart. Maybe even welcome it if you’ve got a thick enough skin! Dan could have easily got his back up with what John Laws and Ray Hadley had to say; but instead, he embraced it. Consider putting yourself in your business’s advertising. I can cite numerous examples of legendary TV and radio campaigns fronted by business owners, starting way back in 1979 with Victor Kyam’s Remington TV commercial. Resources mentioned in this episode: Rosella website Sunraysia Natural Prune Juice But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you <a href="https://smallbusinessbig
Mon, November 20, 2017
Richard Stubbs on how to conduct a world class interview for your content marketing | #392
Today we’re joined by Australian media personality Richard Stubbs who, in a media career spanning decades, has conducted hundreds of interviews with Hollywood stars through to homeless people. Richard steps us through how to conduct a world class interview for your content marketing that has you leaning in, what questions to ask, how to draw out compelling answers and why life’s too short for bad content. If you’re creating content to market your business then you’ll love what Richard shares. “Whatever you’re doing on-air, should be the best thing you’ve got to be on air, right now.” - Richard Stubbs There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to conduct a world class interview for your content marketing, then you’ll get this answers in this interview: Are ice-breakers good way to start an interview? How important is a pre-interview? What planning should you do for an interview? What kind of mindset should a great interviewer have? Do you need to change your interview style for phone interviews versus face-to-face interviews? How do you politely interrupt a guest? How does an interviewer improve their listening skills? Richard Stubbs is one of Australia’s leading stand up comedians, radio and TV personalities. I’d go as far as to say his Aussie show biz royalty. He hosted a fantastic afternoon program on ABC radio for 9 years, the Tonight Live show on Channel 7 for three years, and even presented in front of Prince Charles and Princess Diana in his early days as a stand-up. His no-nonsense, highly conversational interview style, makes him the perfect person to share how to conduct a world class interview for your content marketing. Here’s what caught my attention in regards to how to conduct a world class interview for your content marketing from my chat with Richard Stubbs: “Whatever you’re doing on-air, should be the best thing you’ve got to be on air, right now.” Listen more. Use the reset to shift gears … to move from the current topic to the next. Life’s too short for bad content. “When it comes to content marketing, noise is not the problem. Sameness is.” But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to exponentially increase your customer base And we go back into the vault, revisiting a chat I had with
Thu, November 16, 2017
Joke eBay video selling girlfriend’s old Honda goes viral | #391
Welcome to a bonus episode of The Small Business Big Marketing Show . I’ve just come across this video that’s gone viral - it involves a guy out of the States who’s created what looks like a TV commercial for a luxury car, but is actually helping to sell his girlfriend’s beaten up old Honda on eBay! It was produced by Max Lanman who's a LA-based writer and director . He explains why he did it early up in the interview, suffice to say that at the time of me going to air with this story, the video (in its first 10-days) has had over six million views, Max has had hundreds of thousands of dollars of media coverage and he hasn’t slept for over a week! This is a really cool story, with a mountain of marketing learnings for us all. Please support these businesses who make this bonus episode possible: Prospa is Australia’s #1 online lender to small businesses . You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, November 14, 2017
Four Pillars Gin creator Stu Gregor on how to build a premium brand (without spending a fortune) | #390
Today we’re joined by Stu Gregor, the co-founder of premium Gin brand Four Pillars who’ll walk us through why he decided the world needed another Gin, and how he’s managed to build it into a world class brand … and destination! “Small business is courage first, and then it’s perseverance. Even if you’ve got the courage to jump, that’s great … but you’ve not even begun the journey yet. What it’s all about is perseverance. The one word, when people ask me to describe small business and Four Pillar’s rise is … relentless. Every day, you’ve got to be thinking about how you can do things better, things different.” - Stu Gregor, Four Pillars Gin There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about ???, then you’ll get this answers in this interview: How to build a premium brand How to raise funds for your next idea Why brand aesthetics are so important How to nail Facebook as a marketing channel How to build customer bases with the public, the trade and the media Why and how to use social influencers Why the Four Pillars distillery as a destination is critical to the brands success How Stu became a social influencer for American Express Stuart Gregor is the founder and creative director of Liquid Ideas – an award-winning public relations and communications business based in Sydney employing 30 full-time staff. He is also the co-founder of the premium Australian Gin brand Four Pillars . Here’s what caught my attention from my chat with Four Pillar’s Stu Gregor: Reach out to your top 100 influencers - I think the trick here is to alter your pitch each time, so that it speaks directly to them. Hand out product wherever you go - if you believe in it, then why wouldn’t you do it? And if you’re a service provider, then come up with something that makes your offering tangible … like a book! “Nail every leg of the journey.” - This talks directly to the art and science of building a successful brand. Identify every touch point, every moment of truth when a customer comes into contact with your business, and ensure it’s consistent, compelling and unique. Stu’s respect for beautiful design. If you want to see great visual branding in action, then seek out as much Four Pillar marketing collateral as you can - the bottle, the website, the distillery’s interior design, recipe booklets,
Mon, November 06, 2017
How a small blog turned into a $20 million toxin-free beauty business with Nourished Life’s Irene Falcone | #389
Today we’re joined by toxin-free product activist and founder of Nourished Life , Irene Falcone, who’ll walk us through how starting a simple Wordpress blog lead to the creation of a business that in its third year is turning over $20 million. “It was a shocking thing for a female to throw away $5,000 worth of cosmetics, and to then start blogging about just how bad they were for you. It was such an obvious thing to do for me .. express my opinions about something I felt so passionate about. And that’s how the Nourished Life business started! ” - Irene Falcone Nourished Life There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to turn a blog into a big business then you’ll love this interview: How did blogging enable Irene to start Nourished Life? How did the eCommerce store begin? How has she managed to create such a strong social media following? How does she convert her social media engagement into sales? How did she manage to turnover $20 million per year after just 3-years? How does Iren get clients to stick? How has Nourished Life got so many 5-star Facebook reviews? Around three years ago, Irene Falcone started feeling really tired all the time. It got to the point one morning where she couldn’t walk up the single flight of stairs to her office. Her legs felt as heavy as two bags of lead. She sat on the steps, took a body lotion out of her bag and started rubbing it into her legs, and for the first time in her life she wondered... what exactly was in this lotion she was putting on my body?? When she got home that night she scooped up all my beauty products and starting looking up all their ingredients. She discovered that she was applying about 500 chemicals a day to my body. She’s no chemist, but she knew how to research. And she wanted to know everything about these chemicals. That’s when she started blogging. And the rest, as they say, is history! Here’s what caught my attention from my chat with Nourished Life’s Irene Falcone: Well, I guess there’s something to be said about listening to your customers! Despite Irene’s obsession about listening to and actioning everything they fed back, I do think there’s a balance to be struck between listening to them versus listening to your gut. Make sure your significant other is on board with what you’re doing. It makes life a whole lot easier. Blog. I’ve said it before and I’ll say it again. Start a blog. Get clear on your editorial mission and start a blog. Become an opinion leade
Tue, October 31, 2017
Will It Blend viral video star Tom Dickson has turned an everyday product into a global YouTube sensation | #388
Get ready for an extreme viral video case study! Tom Dickson is an engineer who founded BlendTec, a US-based company manufacturing top quality kitchen blenders. He's also the star of the viral video series Will It Blend , in which he used extreme product demonstration to sell his wares. And when I say extreme, I mean EXTREME! I’m ADHD and I’m dyslexic. I can hardly read and I’ve got a goofy mind. And it’s an absolute blessing, because I see things and solutions like no one else in the world sees them! Just looking at a problem … I have this vision that enables me to look way outside the box.” - Tom Dickson, BlendTec There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about marketing an everyday product or service then you’ll get the answers in this interview: How do I make my product interesting? How do I think more creatively? How do I create a viral video? Why should I respect marketing? How did Will It Blend viral videos come about? What if I have a learning disorder? Will that stop me? Tom Dickson is the founder, CEO and boss of blender manufacturing business, BlendTec. He is also the frontman of the hugely popular viral video series called Will It Blend . He’s appeared on numerous national TV talk shows including NBC’s Today Show and Jay Leno’s show. He’s a grandfather to 35 kids, and is an Engineer by trade. Here’s what caught my attention from my chat with Will It Blend star Tom Dickson: There’s no such thing as a boring product or service. All too often, I hear business owners whinging that it’s hard to market what they sell because it’s boring. Accountants, are you listening?! If that’s you, then spend some quality time brainstorming with your team about how to inject some excitement into your business. I love the idea of having a desk with glass on top where Tom’s engineers scrawl ideas and build on each other’s thinking. I use a whiteboard for this exact thing, and couldn’t live without it. Doing something extreme or out-of-the-box will get you noticed, and create what I call a hook for you to build your brand from. As Tom quoted, his Will It Blend videos were ranked by Ad Age as the #1 viral marketing videos in the world, plus BlendTec is a case study in 38 business books around the world. But the marketing gold doesn’t stop there, in this episode you’ll also discover:
Wed, October 25, 2017
How to create a happy business that thrives with retired “crazy” dentist Paddi Lund | | #387
Dr Paddi Lund is the self-confessed "Crazy Dentist" from Queensland, Australia. "Crazy" because he did so many outrageous things in his practice and because his success defies all conventional business paradigms. He built a 'By Invitation Only' business that thrived despite the fact that he locked his front door, took down all his signs and removed his name from the phone book! “My brain works differently to many people’s, in that I often see a strange answer that other people don’t see. My strange answer for this situation was to get happy. The insight I had was “I’m unhappy!” It sounds simple however many people don’t come to that. They think “Oh, I’m working too hard, have too many responsibilities, the economic situation is bad, I’m in a difficult profession …” But what it boils down to is “I am unhappy.” - Paddi Lund There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to create a happy business then you’ll get this answers in this interview: Why Paddi walked away from his business when he could have sold it for a fortune Why you should put aside time for introspection What caused Paddi to hit rock bottom, and how he came back? How small things affect our happiness Seven standards for happiness in your business How to make your customers feel special by allowing them to do things for you Why his colleagues thought that Paddi’s model was arrogant (and why he didn’t care) Why you shouldn’t see your service as a piece of work (or price it that way) What Paddi was really selling ( hint : it wasn’t a product or service) Transaction vs Transformation in marketing what you do Why you don’t have to run the same type of business as everybody else As a result of Paddi’s unconventional business ways: He worked only 22 hours a week yet makes 3 times more than the majority of his colleagues His team loved him, and his customers were clamouring to buy his services But more than that, Paddi loved coming to work and had a rich, fulfilling life as a result All this from focussing on just one aspect of business: not marketing nor advertising, his products, services nor even profits ... but HAPPINESS!!! Business Happiness, to be precise! Here’s what caught my attention from my chat with retired dentist Paddi Lund: Put aside time for introspection and ask yourself the question “What would make my business a happier place to be?” Have the courage to implement a marketing idea that may seem crazy. On the surface, Padi taking down the signage and sac
Mon, October 16, 2017
Must-know tips to grow your salon business (or any retail business really) with Zing’s Lisa Conway | #386
Ex hairdresser and now business coach to hairdressers, Lisa Conway, reminds us of some fundamental business and marketing principles that when applied will skyrocket any type of retail business. “The first problem is, most (business owners) never buy what they sell. I call them vegetarians that work in butcher's shops! It’s all wrong. If you don’t ever buy what you sell, how would you know what it’s like?” - Lisa Conway, Zing Coaching There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about to grow your salon business (or any retail business), then you’ll get this answers in this interview: What are the fundamental business and marketing principles I must apply in order to grow my business? Should I own a niche or be a generalist? How do I choose a niche? What are most salon owners doing wrong? How do I create a memorable customer experience? How do I price my services? How do I attract, retain and manage great staff? How many hairdressers does it take to change a light bulb?! At 18, Lisa Conway discovered her passion for hair and beauty and has never looked back. With over 30-years experience working in then owning salons, Lisa knows a thing or two about what it takes for them to succeed. She now spends her time helping other hair and beauty salon owners grow business they love through her current business Zing Business Coaching . Here’s what caught my attention from my chat with Zing’s Lisa Conway: Lisa’s no-nonsense approach to business and marketing. It’s simple, she calls a spade a spade, and simply gets on with it. For someone who has (on occasion) mastered the art of procrastination, it’s refreshing to hear her views. The easiest way to find a niche is to identify what you truly love, and build a business around it. Buy what you sell. I often listen to other marketing and business podcasts to see how they go about it - It gives me a chance to see how high (or low, in some cases) the bar is, and what I need to do to stay ahead of the game. But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to get your customers coming back for more And we go back into the vault, revisiting one of my most shared episode of recent times Other resources mentioned: <a href="https://smallbusinessbigmarketing.com
Tue, October 10, 2017
How to have a successful crowdfunding campaign (in fact, one that raises 3,000% more than its target!) | #385
After launching three successful crowdfunding campaigns in which the target goals of a measly $30,000 were exceeded by 3,000%, OrbitKey inventor Rex Kuo has a checklist of 10 steps that will ensure your crowdfunding campaign is a success. His points include: "We had the Kickstarter app and on the first day it would go off every few seconds so there were a lot of high fives! Then quite quickly we had 5,000 backers that we had to make the product for … it became very real!” - Rex Kuo, OrbitKey There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about crowdfunding, then you’ll get this answers in this interview: How to have a successful crowdfunding campaign? What are the components of a successful crowdfunding campaign? How do you market your crowdfunding campaign? Do I need to create a video and write copy for my crowdfunding campaign? What’s the best crowdfunding platform? A little bit more about today’s guest: Rex Kuo graduated with a bachelor’s degree in Pharmacy from Monash University and after a short stint working as a community pharmacist, he quickly realised his passion for business. Rex’s entrepreneurial spirit lead him to pursue several small business ideas before co-founding Orbitkey. Under Rex’s co- leadership, Orbitkey has grown into an internationally recognised brand and is available in over 25 countries globally. As Managing Director, Rex oversees the development of several areas of the company, with particular interests in sales, marketing and business development. Here’s what caught my attention from my chat with OrbitKey inventor and crowdfunding expert Rex Kuo: A great product or service offering is your best marketing … hands down. Despite having a great product, don’t sit back and wait for success. Market. Market. Market. Get out there. I loved the fact that Rex and Charles headed to trade shows in NYC and London. Many would see that as extravagant. I see it as smart. I hope they used their Amex! And as Rex mentioned, it only took one great partnership to be established and the junkets (I mean business trips!) paid for themselves. But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to get free publicity on national radio I’m going to show you why being more empathetic toward your customers is a good thing And we go back into the vault, revisiting
Tue, October 03, 2017
This simple Facebook video strategy saved a fledgling BBQ chicken shop from going under | #384
Today we literally go behind-the-scenes with BBQ chicken store owner Wally Khawli whose simple Facebook video strategy has saved his fledgling business from going under. “When you see his videos you can see that he is genuine, nothing is written down, nothing is prepared, he just comes out with it. People see that. They get a laugh out of it. Then they come in, they want to take photos with him, SnapChats ... They then try his food and they love it!” - - Joe Khawli (Wally’s Dad), Mama’s BBQ Chicken & Salad Bar There’s loads more tips and insights just like this, along with answers to questions that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. Why did Wally almost close the business last Christmas? How to turn a learning difficulty into a positive? What should I do if I’m thinking of closing my business? How can I use Facebook videos to get more customers? What’s the secret to appearing in videos for my business? Wally Khawli owns Mama’s BBQ Chicken & Salad Bar located in an outer suburb of Melbourne. Nothing fancy, just a family run take-away business selling chickens, souvlakis and the occasional salad! Unlike most guests, Wally didn’t have a bio that I could use to introduce him. He’s got no fancy qualifications. He’s got a learning disability that could have held him back if he’d let it. But what he has got is a big heart and a burning passion for what he does. Here’s what caught my attention from my chat with Wally Khawli of Mama’s BBQ Chicken & Salad Bar: Honour your strengths and weaknesses, then back yourself. Wally did. He put his learning difficulties aside, identified what he loved (chicken and making people happy) and was he was especially good at (being on camera), then went for it. Stop waiting for the right light, or the right hair do, or the right anything! Wally’s videos are far from polished. His Dad Joe films them on an iPhone, the music sometimes distorts, there’s customers coming in and out of the shop - there’s plenty of reasons to wait for that right moment. But instead, Wally goes for it! In a world of social media, we’re actually pretty forgiving when it comes to video production … so focus on creating great content. Work hard at maintaining the momentum you create with your marketing. It will be easy for Wally to get swept up in all the initial excitement that he’s created … the question remains
Tue, September 26, 2017
Turning a podcast into a business is the key focus for the hosts of The Outer Sanctum podcast | #383
In episode 383 we meet two sisters who (along with four other friends) are working hard at turning their podcast into a business, and having a ball as they do so. “When something’s a passion project, you’ll find the space. We’re six women who have jobs, families … could not find time to have a coffee with each other, but we have somehow for the past two years carved out a space once a week to do The Outer Sanctum. The workload has increased, but all this comes from love. If it comes from something you truly believe in, then you find the time.” - Felicity Race, The Outer Sanctum There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to turn a podcast into a business that pays you real money, then you’ll get the answers in this interview: How do I monetise a podcast? How do I run a business at the same time as getting my podcast off the ground? Is it realistic to think I could make a living from podcasting? How do I grow my audience to a point that partners / advertisers would be interested? Is advertising the only way to generate income from podcasting? A little bit about my two guests (as detailed in their own hilarious bios): Lucy Race - Lucy is a 12 time premiership supporter, mother, business owner and trainer for the SPJFC Under 11s. A prolific letter writer, media monitor and soap box dweller, Lucy is thrilled to find another vehicle for her opinions. Lucy is passionate about all codes of football. Her two dogs, Archie Thompson and Jarryd Roughead concur. Felicity Race - Felicity is a business owner, football lover and mother of three boys who lives with the daily challenge of her kids barracking for Essendon. Running her own business has turned out to be fortuitous as podcasting, occasional writing for The Guardian and watching every sport possible makes her largely unemployable. In 2016, Felicity learned how to bounce a footy which was the pinnacle of her football career. Here’s what caught my attention from my chat with Lucy & Felicity Race: Don’t be afraid to look to podcasting as a whole new business. I did and it’s continues to be an amazing ride. If you want to know how I’ve monetised it then go back and listen to episode 351 . Nothing’s impossible. If you had told me that there’s a group of six people successfully producing a weekly audio program, I would have said that’s way too many. It couldn’t work. Clearly it can, and The Outer Sanctum are proof of tha
Tue, September 19, 2017
King of casual dining, Chris Lucas, on how to successfully promote a restaurant (or anything else!) | #382
In episode 382 Melbourne’s culinary king, Chris Lucas, takes us behind-the-scenes of how he’s successfully built and promoted some of Australia’s most exciting and interesting dining experiences. This is for anyone (not just restaurateurs) wanting to build a business that stands out from the crowd. “I don’t get intellectually interested in what other people have done … my idea is about capturing what I think is right, and try to be creative and do something different. We’ve established a set of brands that do that, that are about being innovative and that create a level of excitement, and as a result, a lot of excitement. That’s what I think we should all be interested in.” - Chris Lucas, The Lucas Group There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to grow and market your business successfully then you’ll get this answers in this interview: How do I find a gap in the market place? Why shouldn’t I just copy my competitors? How do I innovate in my business? Why & how should I challenge the conventions of my industry? How do I come up with a business model relevant to today’s customers? Where and how do I look for opportunities? Chris’s successes in starting and promoting restaurants is amazing. As well as the super-successful Chin Chin , he has a stable of some of Melbourne’s most popular eateries: Baby Pizza and Japanese/Korean-inspired Kong BBQ in Richmond, as well as Hawker Hall , a food and beer hall in Windsor, where the hip and the hungry queue to get in. And he’s recently opened Kisume , an upmarket Japanese Korean dining experience. Here’s what caught my attention from my chat with Chris Lucas: Go where the demand is and find a gap in the market ... learn to see opportunities where others don't. In doing so, avoid doing ‘me too’. As Chris said, “doing me-too doesn’t intellectually interest him!” Come up with a product and business model more relevant to today's customer. Sometimes we do things just because that's how everyone does them … maybe it’s time to break a few rules and do things differently? Innovate and constantly evolve your business model. Look for fun places to take your clients, suppliers and staff. This is not something Chris and I spoke about, but that chat reminded me of an idea I shared in a past episode, where I suggeste
Tue, September 12, 2017
Chemist Warehouse Founder Jack Gance on how he’s built a retail empire | #381
Chemist Warehouse founder Jack Gance is Australian retailing royalty, with a personal wealth of $319M. Listen in as he reveals how he (and other family members) have built the empire. “The average pharmacist hates us because we have effected the whole margin structure in pharmacy. If they compete with us 100%, if they match our prices, they’ll go broke. They want 35% margin. If they match our prices, they won't even cover their rent. So, they pretend, or they just try to provide better service. So we’re not really liked in the industry.” - Jack Gance, Co-Founder, Chemist Warehouse Jack really does stir the pot in this very insightful and honest chat as he takes us behind the scenes of how he and his brother built their pharmacy empire. Hit the PLAY button above to hear the full interview, where Jack Gance also shares: How an advertising contra deal enabled the creation of three iconic Aussie brands in Le Specs, Le Tan & Australis How building these brands funded the early years of the pharmacy empire How to find your strategic advantage How systems enable them to open 40 stores per year, each one taking only 10-days to set-up, with budgeted turnover of $10M each! What he believes the real definition of an entrepreneur is A little bit more about Jack Gance Jack qualified as a pharmacist in 1967 and alongside his brother, the pair purchased their first pharmacy around that time. In the 1970s and 80s, the Gance brothers established the iconic Le Specs , Le Tan and Australis brands before selling them in order to build their pharmacy empire which is now worth well in excess of a billion dollars thanks to the iconic My Chemist brand with 60 stores nationally, and Chemist Warehouse with 350 stores. Jack’s personal net worth was reported in 2016’s BRW Top 200 Rich List at $391 million. He is a stalwart of the Australian retail landscape, and is also the founder of the Family Business Association of Australia. “A true entrepreneur does not take risks. They mitigate them.” - Jack Gance, Chemist Warehouse Here’s what caught my attention from chatting with Chemist Warehouse founder Jack Gance: The advertising contra deal that he struck with an advertising agency in order to promote Le Specs. Without it, he and his brother couldn’t have built that brand to the iconic brand it became. What mutually beneficial contra deals could you strike? The importance of systems. We’ve covered this a few times on previous episodes, but it can’t be overlooked. Jack’s opening 40 stores a year, each one taking only 10 days to set up! You can’t do that without impeccable systems. The haters gu
Tue, September 05, 2017
Rand Fishkin on how to optimise your podcast show notes so you rank on page 1 of Google | #380
Today we’re joined by SEO doyon, Rand Fishkin from Moz, who’ll walk you step-by-step through how to create and optimise podcast show notes, blog posts and web pages so that they rank well in Google. “Unique value is something Google is really seeking out. So if you go and look at the results for the top 10 for a keyword that you really care about, and you can identify a hole, a gap, something that no-one else is filling where you can provide the value that no-one else has, that is a great opportunity to get ranking in Google.” - Rand Fishkin, Moz There’s loads more tips and insights just like this that can 10X your SEO results. Hit the PLAY button above to hear the full interview. If you have any of the following questions about how to how to optimise your podcast show notes (or simply want to improve your Google rankings) you’ll get the answers in this interview: How do I rank on page 1 of Google in 2017 and beyond? How do I create the ultimate show notes for a podcast? How do I get my blog post to rank well? How do I identify the best keyword to use? Do I need to keyword stuff my posts? What can I do off-page to improve my SEO? What is metadata and how critical is it to optimising my podcast show notes? Is it still possible for a small business to rank on page 1 of Google? What are the key components of SEO in 2017? BTW, Rand Fishkin (in my humble opinion) is the world’s leading expert on SEO. Going by the ludicrous title, Wizard of Moz, he’s the founder of the SEO software startup Moz , host of Whiteboard Friday (a must watch) and co-author of a pair of books on SEO . Here’s what caught my attention from chatting with Moz’s Rand Fishkin: Getting on page 1 of Google is not magic and any business can do it - As Rand says, it’s an art and a science. Yes, there is some work to be done, yes it does get detailed, and yes it gets a little geeky. But why go to the trouble of creating a website full of helpful content, whether that be podcast show notes, blog posts or whatever, if you don’t optimise it for Google. My advice is to understand then outsource this component. The embedded Tweet - What a great idea. You have to do this retrospectively, once the podcast show notes go live, but that’s cool. Here’s one I prepared earlier … go on, go ahead and Tweet it … you know you want to :) Links to external resources - When you recommend a great third party service, it builds trust in you as the place to go. Such links are
Tue, August 29, 2017
My DNA’s Dr Lior Rauchberger is succeeding at simplifying a complicated business | #379
MyDNA is potentially a very complicated business. It is after all, dealing with my (and yours) DNA! That;’s why founder Dr. Lior Rauchberger is working hard at simplifying a complicated business. Although officially a medical doctor, Dr. Lior Rauchberger is equally passionate about technology and innovation. In fact, if the truth be known, he’s a bit of a gadgets freak! After practising medicine for 9-years, he jumped ship and started Urban Intelligence , a business installing high tech into homes and offices. With that humming along beautifully, he then sought out his next venture which turned out to be MyDNA … a business that enables you to use your DNA to make the right health choices around things like diet and medication. I was introduced to Lior by past guest Radek Sali from Swisse Multivitamins, so I knew he’d be good. Truth is, Lior was exceptional. His passion for business, technology and marketing is addictive, as we cover plenty of ground including: Why he left the relative safety of the medical profession His love of the entrepreneur's life How he chooses his business ventures How he markets MyDNA - a service that most don’t know exists, and for those that do many think it’s hokus pokus! And so much more But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to create an insanely helpful email series And we go back into the vault, revisiting a chat I had with high performance expert Mark McKeon Here’s what caught my attention from chatting with MyDNA’s Dr Lior Rauchberger: Simplicity - Lior is making the complicated simple. And not just simple to understand, but simple to buy. For example, on the Diet Report page of the My DNA website, it simple reads “Are you on the best diet for your body? Our DNA test can reveal how your body will respond to what you eat and drink, and how you exercise.” Order Now. $99. Marketing challenge - Lior and his team aren’t kidding themselves about the marketing challenge that lies ahead, knowing they have quite some work to do to break through the cynicism and lack of understanding around the whole DNA thing. Distribution - Lior’s clearly identified the three groups My DNA needs to get onside - Health professionals, consumers and pharmacists - and has three distinct marketing strategies for them. Sometimes I see business owners stuck trying to influence just one group of influencers, when the reality is, most business have a number of groups. If that’s you, then maybe it’s time to cast your net wider. Links & Resources mentioned: MyDNA’s website <a href="
Wed, August 23, 2017
How to use social media marketing to build loyal fans with Channel Nine’s Peter Hitchener | #378
Peter Hitchener is one of Australia’s most loved and respected TV newsreaders. Think a chivalrous version of Ron Burgundy! He’s spent his entire career in the media, and has been the chief newsreader for Channel 9 since 1998. He received the Order of Australia medal earlier this year for his services to the broadcast media and the community, and is an active supporter of a number of charities. Now I know what you’re thinking. Pete’s not a business owner, Timbo ... and you always interview business owners. Well, you’re right, but that doesn’t mean we can’t learn from him. What fascinates me about Pete is that he’s 71 years old, and is not only using social media effectively, he’s using ALL social media effectively. How I found this out was via my 17 year old daughter, who was having a laugh at the dinner table a few weeks ago about the fact that Peter Hitchener is massive on Snapchat … and all her girlfriends love him! She showed me what he as doing, and I thought it was pure genius. So, if you’re keen to up your presence and engagement on social media, then listen in as Australia’s most popular TV newsreader takes us behind-the-scenes of his love affair with social media. But the marketing gold doesn’t stop there, in this episode you’ll also discover: Resident techspert Dale Beaumont from 52 Ways shares a great way to create professional looking mock-ups of your marketing materials I share another low cost marketing idea that will help you manage unhappy customers And we go back into The Small Business Big Marketing Show’s vault , revisiting a past interview with LA concierge to the stars Steve Sims who shares a great referral marketing idea Here’s what caught my attention from chatting with Channel Nine’s Peter Hitchener: No matter how successful you are, stay humble. Being Australia’s #1 newsreader, Peter is at the absolute top of his game; yet he remains humble, grateful and ridiculously accessible. I think it’s so ugly when I meet a successful person and they exude arrogance. Pete hasn’t put a huge amount of thought into how he strategically uses each social media channel. I loved how he responded to my question about which video streaming service ( Periscope or Facebook Live ) he would have used if he’d streamed this interview, and he responded “Both!” I think too many business owners over engineer their social media approach, and as a result do nothing. Do something, see what works for you and your audience, and take it from there! I’ll include a link in the shownotes to a blog post I wrote about <a href="https://s
Tue, August 15, 2017
Serial entrepreneur Dan Norris built a million dollar recurring income in 2-years then sold it to GoDaddy | #377
In 2013 Dan Norris was two weeks away from unemployment following 8 straight years of business failure. The following week and with no funding, he launched an idea that within 2 years was a million dollar recurring income business, that was quickly snapped up by GoDaddy. He ‘s now on to his next venture and having a ball. In episode 377 of The Small Business Big Marketing Show, we find out how he’s done it. Dan endured 8 straight years of failure before selling his first successful business to GoDaddy for an undisclosed sum in 2016. Instead of finding the nearest hammock and enjoying his new found wealth, he’s now having a ball building Black Hops, a boutique brewery on the Gold Coast. One thing you’ll quickly pick up about Dan is Instead of messing around validating the plethora of ideas he has, he simply goes ahead and launches, making decisions based on real time information from real customers to build real businesses. But the marketing gold doesn’t stop there: Resident techspert Dale Beaumont from 52 Ways has an idea that will save you hours each week I share another low cost marketing idea that should get you a sale … today! And we go back into the vault, revisiting an episode in which my guest was so superficial I wanted to throw up! Here’s what caught my attention from chatting with Black Hops Brewery’s Dan Norris: Dan’s entrepreneurial spirit I thought it was interesting that Dan regrets, and didn’t learn anything from, his 8 years of failure His respect for the power of creating helpful content (if you want to know how to create it then graba copy of my marketing book, The Boomerang Effect ) Links & Resources mentioned: Dan’s personal website Black Hops Brewery How to cut hours off your video viewing time A high-converting sales tactic Interview with Cactus Skincare’s Ryan Clark Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book
Tue, August 08, 2017
How to start an eCommerce business and turn-over $1.8M in your first 10-months with Power Planter’s Brian Chapman | #376
How to start an eCommerce business and turn-over $1.8M in your first 10-months | How to use video to collaborate | Secrets to conducting a memorable podcast interview | A blogging strategy to make you look good | And plenty more on your favourite marketing podcast . Imagine finding a product you absolutely love and turning it into your own successful eCommerce business. Photographer (and part-time Gardener) Brian Chapman bought 20,000 seedlings for his rural property. He then realised the idea of digging 20,000 holes wasn’t that appealing. A quick Google search uncovered the Power Planter - a product only available out of America. Not for long … Brian’s now the local distributor, and has sold $1.8 million worth of this genius little invention in his first 10-months. Oh, and Brian’s no longer a Photographer! Brian Chapman, is the Australian distributor for the Power Planter , a simple tool that attaches to your drill and makes it ridiculously easy to dig holes in the ground. Up until 12-months ago, Brian was making a nice living as a professional photographer, but felt a little unsatisfied. Also a keen gardener living on a beautiful property just outside of Sydney, he’d created a rather large problem (which you’ll hear about shortly) for which Power Planter (only available out of North America at the time) turned out to be the ideal solution. The rest is history as Brian secured the licence to it, and has sold a whopping $1.8 million worth in his first 10-months of business! We cover so much marketing and business ground including: How to start an eCommerce business How Brian attained the local distribution rights The importance of listening to your instinct The key to starting a successful online business How Brian’s created a brand personality for Power Planter’s marketing And that’s just in the first 5-minutes! But the marketing gold doesn’t stop there, in this episode you’ll also discover: Resident techspert Dale Beaumont from 52 Ways shows us how to collaborate with our teams via video I’ll show you a blog post strategy that will make you look good … real good! I respond to some great follow-up questions from a listener who loved the recent episode I did on podcasting And we go back into The Small Business Big Marketing Show’s vault , revisiting a chat I had with a fellow who has proven we can all do good by doing good Here’s what caught my attention from chatting with Brian Chapman of Power Planter: I loved how he ta
Tue, August 01, 2017
How to effectively use promotional products to market your business with Arid Zone’s Clive McCorkell | #375
How to use promotional products effectively | Create templated marketing videos from your iPhone | Get a little celebrity lovin’ | A self-publishing success story | And plenty more on your favorite marketing podcast … Today’s successful business owner is Clive McCorkell of Arid Zone - a promotional products agency he co-founded 30-years ago. Clive knows a thing or two about how to use promotional products to market your business. The idea for this interview came about a few months ago when I was handed a calico bag full of promotional items at a Meet Up for what I consider to be quite a cool brand. I share what those items were in the interview, suffice to say that I was underwhelmed. A few weeks later I was the opening keynote speaker at the Australian Promotional Products Association’s annual conference, at which point I connected with Clive who agreed to come on the show. Promotional products is a marketing topic I’m yet to cover, but have plenty of questions, like how can businesses best use them, and what’s the future hold for them. Clives also been running a successful business for 3-decades (no mean feet) so I interrogated him about that as well! But the marketing gold doesn’t stop there, in this episode you’ll also discover: Resident techspert Dale Beaumont from 52 Ways shares a great way to make videos on your iPhone and upload directly to YouTube I share another low cost marketing idea that’ll get your business some celebrity lovin’ And we go back into The Small Business Big Marketing Show’s vault , revisiting a past interview with a guest who beleives all businesses can do good by doing good Here’s what caught my attention from chatting with Clive McCorkell from Arid Zone: I love Arid Zone’s 5 touch point concept which starts out at the Quoting process and ends after the sale. Arid Zone speak. What a great idea. You may not even realise that your business has it’s own language - if it does, it might be time to formalise it so that all staff start integrating it into emails, sales letters, website pages and so on. “Brand in the hand” - I like that as a way to sum up the power of promotional products … because there’s nothing quite as powerful as having a prospect or customer interacting with your precious brand, right? Links & Resources mentioned: Arid Zone’s website <a href="https://smallbusinessbigmarketing.com/how-to-get-celebrity-endorsement/" target="_blank" rel="no
Tue, July 25, 2017
Mad Scientist Ben Newsome on how being entertaining is the best way to educate | #374
Ex Science teacher turned entrepreneur Ben Newsome reveals the marketing ideas that helped him build an empire| The secret to finding anyone’s email address | How to never run out of solid content ideas | How a little black dress lead to a big idea. Today on your favourite marketing podcast, successful business owner is Ben Newsome of Fizzics Education. He used to be a Science teacher, until the entrepreneurial bug bit him in 2004. Now he has staff all over Australia delivering interactive science workshops and shows to schools, retirement homes … even prisons! In fact, in the past 12-months they’ve entertained and educated over 300,000 kids alone with their crazy brand of scientific mayhem! Now, Ben’s been a long time listener of this show, and has a huge respect for the power of marketing; hence my interest in getting him on. During this chat, he generously shares the top 3 marketing strategies that have impacted most on his business’s growth, the importance of being entertaining in order to get a message across and plenty more marketing gold. But the marketing gold doesn’t stop there, in this episode you’ll also discover: Resident techspert Dale Beaumont from 52 Ways gives us the secret to finding anyone’s email address at the click of a button I’ll show you how to never run out of solid content ideas And we go back into The Small Business Big Marketing Show’s vault , revisiting a past episode in with a bloke who’s business idea came to him whilst he was hanging out his wife’s LBD! Here’s what caught my attention from chatting with Ben Newsome of Fizzics Education: 100 Free Science Experiments . This is genius. Not only will it create massive goodwill amongst teachers who may one day book Ben and his team, but the amount of Google Juice it would create is off the charts. Creating an employee brand. Ben has worked hard at creating a look, feel and environment that attracts and retains great people. That alone is good for business …. Plus it means his HR costs are minimal. Ben’s sustained enthusiasm for marketing. I gotta say, I don’t see this enough. I see a lot of enthusiasm, just not sustained enthusiasm, where the business owner truly respects the power of marketing to the point that it’s constantly on their mind, where they’re trying to figure out how to improve on what’s already working and what to introduce into the mix next. <stro
Tue, July 18, 2017
373 - Guest Masterchef Nick Holloway of Nu Nu on how he’s built an iconic Australian restaurant
Nick Holloway is the co-founder of Nu Nu, an idyllic restaurant in Palm Cove, Far North Queensland. He’s also been a guest celebrity chef on the TV hit series MasterChef. Not only is Nu Nu ideally located right on the sand, it’s also highly awarded with accolades including being ranked in Gourmet Traveller’s Top 100 Australian restaurants for six years running. I first met Nick a few weeks ago in the middle of a cane field between Cairns and Port Douglas - he was cooking for 600 plumbers and electricians as part of a conference for the Laser Group at which I was a keynote speaker. Nick himself is a passionate foodie, so much so that he was chosen to be a guest chef on the top-rating reality cooking show Masterchef for the past two years. What that did for his personal and business brands? Well, you’re about to find out. He’s also a stickler for creating an unforgettable customer experience, and a brand people love and talk about for years to come. Topics we cover in great depth during our chat. In the cutthroat world of hospitality, Nick’s list of achievements is impressive. But the marketing gold doesn’t stop there, in this episode you’ll also discover: Resident techspert Dale Beaumont from 52 Ways shares a great way to secure all your social media usernames I share another low cost marketing idea that’ll help you get more love from your precious customers And we go back into The Small Business Big Marketing Show’s vault , revisiting a past interview with a business owner who had her product featured at this year’s Oscars! Here’s what caught my attention from chatting with Nick Holloway of Nu Nu: Opportunities come from relationships, so spend time nurturing and building as many relationships as you can. If you want a place to start, then revisit that idea I shared recently about never eating along . I’ll drop a link in the shownotes. I find Nick’s amusement at the validation he got from being on Masterchef quite amusing! Getting a little media coverage can be so powerful. So look for opportunities - you could start by simply calling talk-back radio stations and contributing to topics of interest. Plus I’ve dropped a link to a past interview in the shownotes in which media ninja Sam Elam shared some great tips on getting free media . Run towards things, not away from them.</
Tue, July 11, 2017
372 - How your business can absolutely do good by doing good with Peter Baines of Hands Across The Water.
Peter Baines is an international speaker on leadership, change management and corporate social responsibility. In a past life, Peter was a police officer, a forensic investigator heading up clean-up teams in the Bali Bombings and Thailand Tsunami. He’s also worked in Interpol’s counter-terrorism unit. He’s seen it all. But you might be wondering, what value does he have to bring to your small business? Well, Peter’s now the founder of the Thailand-based charity Hands Across The Water , and a massive advocate for helping businesses of all sizes do good by doing good . In fact, he’s written a book on the topic. During this chat, Peter shares some really solid strategies around how creating shared value is the key to powering business growth and innovation - and he backs them up with real life, small business case studies. Plus in episode 372 of Australia’s best marketing podcast : Resident techspert Dale Beaumont from 52 Ways shares a great way to never make a grammar or spelling mistake again I share another low cost marketing idea that’ll show you how to use industry events to your advantage And we go back into The Small Business Big Marketing Show’s vault , revisiting a past interview that lifted the lid on how to master the art of selling Here’s what caught my attention from chatting with Peter Baines of Hands Across The Water: Businesses of all sizes can do good by doing good. What many (including me) may have once considered a soft strategy for growth, is clearly not. I love the idea of creating shared experiences. There’s no doubt that once two people are emotionally connected, the business relationship takes on a whole new dynamic. If you want to see that in action, go back and take a listen to an episode I did on racing car sponsorship . There’s nothing wrong with wanting a return on investment from having a strong social conscience. Links & Resources mentioned: Peter Baines’ personal website Hands Across The Water <a href="https://smallbusinessbigmarketing.com/selling-t
Tue, July 04, 2017
371 - Celebrity endorsement helped Radek Sali sell Swisse Multivitamins for $1.7 billion
Radek Sali knows a thing or two about celebrity endorsement - as the 40 year old, retired CEO Radek Sali of Swisse Multivitamins - a wellness business that sells supplements, skincare and superfoods, he’s used celebrity endorsement as a way to build one of Australia’s biggest brands. I sat next to Radek recently at a Hawthorn Football Club function, and I was pretty damn excited, as the Swisse brand is one that I’ve admired from a distance for many years. From it’s high quality packaging, to it’s brand consistency, to it’s relentless celebrity endorsement efforts (think Nicole Kidman, Ellen Degeneres, Ricky Ponting to name a few) and high frequency TV and print advertising schedule, Swisse would have to be one of the most well-known and respected brands in Australia. Radek started there in 2005 as the Operations Manager, he left there last year as a part owner having sold the business for $1.7 billion! He attributes celebrity endorsement strategy and an honest and meaningful business culture to the brand’s success Awards won by Radek and his team include BRW’s Most Successful Business of the Year (2012); GQ Businessman of the Year; and in 2016 Ernst & Young’s Young Entrepreneur of the Year (for Pharmaceuticals). Plus in episode 371 of Australia’s best marketing podcast : Resident techspert Dale Beaumont from 52 Ways brings back the GIPH … not the GIMP, the GIPH! I share another low cost marketing idea that’ll increase your average dollar amount per sale And we go back into The Small Business Big Marketing Show’s vault , revisiting a past interview with the creator of the world’s most viral marketing video Here’s what caught my attention from chatting with Radek Sali of Swisse Multivitamins: I love the idea that as brand builders we're part of a Ferrari Formula One crew, and that whatever we’re working on we should be at full throttle, ready for it to all disintegrate once we get to the finish line. “The sky is just the beginning.” - talk about glass half full! Radek is one of the more optimistic people I’ve ever met. I love how he’s always looking for a way to make something work. I loved how he visited his retailers when he first stepped into the business all those years ago. If he hadn’t done that, he wouldn’t have uncovered the celebrity endorsement strategy that Centrim were using so well. I loved his modesty. I mean the guy is responsible or building one of Australia's most successful brands, he’s made $2
Tue, June 27, 2017
370 - How one simple marketing idea doubled Melissa Westcott’s Big On Shoes business in just 12-months
Melissa Westcott founded Big On Shoes, Australia’s home to plus-sized fashion shoes. What’s of particular interest is she applied one simple marketing idea that doubled her business in the past 12-months. It’s an idea that you could implement in a heartbeat. In fact, if you’re not doing it already, you’re very naughty! I was introduced to Melissa from past guest and digital nomad, Mark Phillips from Business in Bare Feet. Hitting me up on Facebook Messenger (isn’t that happening more often?!) he said: Hey Timbo. Let me introduce you to Melissa Westcott from BigOnShoes. At a function today she was telling me how she loves your show. Yet she in her own right is an amazing startup. From her kitchen table in Moranbah in central Queensland, she set up an online shoe store for 'ladies' with large feet. Today she's one of the world's largest suppliers of womens’ shoes to the global transvestite & sex-change market! Go figure. She’s doubled her business lately from one of your podcasts! Let me know if you’d like to interview her & I'll set up an intro. Damn right I’d like an interview! And that’s what you’re about to listen to … plus, in episode 370 of Australia’s best marketing podcast I’ll: Show you how to get more online love for your business Share some big news about upcoming guests Divulge a marketing problem that I can’t solve Go back into the vault, revisiting a rather inspiring past episode Here’s what caught my attention from chatting with Melissa Westcott of Big On Shoes: Get back to your purpose. This one’s hard to argue given it doubled Melissa’s business over the past 12-months. So … if you find yourself trying to be everything to everyone, then maybe it’s time to stop, refocus and figure out why you started your business in the first place, what was that big issue your clients have that you solve so well. Get clear on your customer's’ objections. Then, one by one, create marketing and improvements to your overall offering that address them head on. If your customers have no objections, then all they can really do is well ... buy from you! Track your numbers. Now I’ll be the first to admit that this one’s not my strong suit. However, it clearly works - I’ve spoken to way too many successful business owners who do this. So, if numbers aren’t your thing, then find someone who loves them (your accountant, a coach, a staff member) and get them to set up a dashboard for you that you can track on at least a weekly basis. That dashboard may include sales, email open rates, database sign ups, new clients, Google rankings … whatever numbers mean the most to you. Links & Resources mentioned: Meli
Tue, June 20, 2017
369 – Dale Beaumont’s 7 (ridiculously simple) steps to creating highly profitable business partnerships
Does the idea of getting your beautiful business in front of hundreds, if not thousands more of your ideal customers excite you. No need to answer that … of course it does! Then join Business Blueprint’s Dale Beaumont and I as we detail the 7 steps to creating highly effective partnerships. Here’s what else we cover in episode 369 of Australia’s #1 marketing podcast : A productivity tool to make your life a whole lot easier I share another low cost marketing idea that ensures you have a ridiculously consistent brand And we go back into the vault, revisiting a past inspiring episode As per usual, there’s marketing G.O.L.D. dripping from the ceiling over at Small Business Big Marketing’s HQ … So let’s get stuck ... right in. A little bit about today’s successful business owner Dale Beaumont: Dale has been helping business owners grow for over a decade with his Blueprint Membership program. He’s also the brains behind the 52 Ways live events. I attended the Melbourne one, and boy oh boy, it was incredible. What I love about Dale is his unwavering commitment to helping business owners create a business and lifestyle they love. Plus he practices what he preaches – every business building idea he shares, he’s tested in his own business. Here’s what caught my attention from chatting with Dale Beaumont of Business Blueprint: Budsies! I love the idea of Budsies! Dale showed me a photo of the one he’d been sent – it looked just like him! Sending someone one of these is a great way to get their attention. What’d Dale call this tactic? A shock and awe package ! Feel free to send me one – Po Box 989, Mt Eliza 3930 :0) Get clear on what you have to give before you put your hand out for the ask . This is pretty much true of anything in life, really? Gary Vaynerchuk also talks at length about this in his book on social media called Jab, Jab, Jab, Right Hook . The power of partnerships. In my experience, this is a very under-utilised marketing strategy, yet one that has the potential for such a big impact on your business’s growth. So, if you liked what Dale had to share, then please … implement it. Links & Resources mentioned: Dale’s business – Business Blueprint Dale’s live event – 52 Ways Past episode in which <a href="https://smallbusinessbigmarketing.com/marketing-
Tue, June 13, 2017
368 - Low Cost (Yet Effective) Marketing Ideas For Small Business With Jasky Singh From K2AV
Effective marketing doesn’t have to be expensive. In fact, some of the best marketing ideas I’ve seen to help small businesses grow, have been incredibly cheap. Sometimes all they cost is a little effort on behalf of the owner. Jasky Singh of K2 Audio Visual in Western Australia (a business that installs state-of-the-art audio visual technology into homes and offices), has embraced low cost marketing in a big way … and it’s working. Here’s an email he sent me a few weeks ago: Hey Timbo … I'm one of those listeners that have been with you since the early days. I’m a big fan of your show. I’d love to be a guest on one of your shows if that's of value to you. As I'm someone who directly applied tips and tricks from your episodes to take our business (K2AV) from a $500 investment to $15M in sales in Just thought I'd put it out there. No stress if it isn't something that works for you mate. Keep up the great work :) So I asked Jasky to send me a list of the ideas he’s specifically implemented. He did and it’s a ripper. And that’s what we’re going to work our way through in today’s episode of your favourite marketing podcast . BTW, you’ll find Jasky’s complete list of low cost marketing ideas further down this page. But the marketing gold doesn’t stop there, in this episode you’ll also discover: How to increase your business’s social media engagement How to make affordable marketing videos fast And we revisit a past episode where I chatted with a very old school marketer Here’s what caught my attention from chatting with Jasky Singh of K2AV: Find a way to enjoy your marketing. I’m probably preaching to the converted here, however, if you are finding marketing a struggle, then simply choose one aspect of it that you actually don’t mind and focus on it. That might be writing some blog posts, answering some FAQs, scheduling time to network or have lunch with some clients … whatever it is, just do it. Curating the best ideas from his newsletter and turning it into a hard copy book. I’m doing this at the moment for my What Have You Got To Lose segment … I figure I’m already writing these ideas up as blog posts each week, and recording them as a seg
Tue, June 06, 2017
367 - Genius product launch ideas (including getting featured in The Oscars) with Kara Lauder from The Kader Boot Co.
Kara Lauder is a mum of one (soon to be two), lives in The Pilbara, works in the kmines and is the proud founder of Thea Kader Boot Co … and boy oh boy, the product launch strategies she’s put in place to ensure her business succeeds are nothing short of genius. From the quality of her boots, to implementing a far-reaching marketing ideas that include a clever use of social influencers, video, social media (particularly Instagram), selling at local markets and plenty more. She’s also very clear on what her brand stands for, which impacts what she will and won't get involved with. Here’s what caught my attention from chatting with Kara Lauder of The Kader Boot Co. : Lay the right foundations to ensure you build a tribe - Whether you're just launching your business, or if you’ve been in business for a while, be sure to get in place some solid marketing activities that will have your people standing up and taking notice. Strategic collaborations - We’ve talked about this before, and there’s a fantastic webinar inside the Forum about how to establish profitable partnerships. BUt Kara’s advice about teaming up with others that you work well with is excellent. And I love how she reaches out to them using Instagram! Invest the necessary time & money - I loved Kara’s willingness to head over to the Oscars or down to Perth (at the last minute!) in order to take advantage of these amazing opportunities that come her way. You gotta spend time and money to make it, right? But the marketing gold doesn’t stop there, in this episode you’ll also discover: A great project management tool to make your teams more efficient A simple idea to improve the friendliness of your website And we revisit a past episode in which we caught up with Gelato Messina’s owner Declan Lee Links & Resources mentioned: Kader Boot Co. on Instagram Kade Boot Co. on Facebook Kader Boot Co. website (in development at time of posting) Photographer Paul Pichugin’s website (thanks for the intro to Kara :) <a href="https://smallbusinessbigmarketing.com/disruptive-bus
Tue, May 30, 2017
366 - UGG Boot’s founder Brian Smith shares how this iconic brand began.
The iconic UGG Boot brand was founded by surfer Brian Smith in 1978 - it’s now a billion-dollar brand, but don’t be fooled … the early days were tough, until Brian made one small pivot. We cover plenty of ground in this chat including: How to build a brand that connects The importance of focussing on niches The power of listening to your customers He even gets a little woo-woo on us Plus Brian shares the moment when UGG Boots went from a struggling footwear business run by a couple of salty surfers, to something so much greater - in fact, it’s now a multi-billion dollar brand, although Brian no longer has anything to do with it. I touch more on that after the interview. Here’s what caught my attention from chatting with Brian Smith, founder of UGG Boots: “You can’t give birth to adults” - this applies not only to the growing of a business, but also the growing of a marketing strategy. Too many business owners have an expectation that the minute they launch a marketing initiative whether it be a podcast or an advertising campaign or whatever, that it must generate immediate ROI. Be patient! Niche down - Instead of going national with the successful surfer advertising campaign, I love how Brian chose to identify other niches and embed the UGG Brand that way. When it comes to creative marketing concepts, one size doesn’t fit all, so it’s worth spending quality time getting your message right for each niche. Have a guiding instinct - for Brian goosebumps are his way of knowing whether something is right or wrong. For me, I get this feeling deep within my gut. The challenge is to honour it. To actually have the courage to listen to it. That’s the hard part! But the marketing gold doesn’t stop there, in this episode you’ll also discover: Why & how to use screen capture technology How to use holidays to sell more And we revisit a past episode in which I spoke with a high-performance coach about, well, high performance! Links & Resources mentioned: Brian Smith’s personal site UGG Boot’s website How to use screen capture technology <a href="https://smallbusinessbi
Mon, May 22, 2017
365 - 5 Game-Changing Selling Tips To Close More Deals With Sales Expert Nicholas Lynch
Does selling freak you out? Well, you’re not alone. It used to freak me out until I spoke with sales expert Nicholas Lynch of Nicholas Lynch Real Estate, who shares 5 keys to closing every sale. And boy oh boy, they're not what I expected! Now I actually met Nicholas through one of my son’s who’s best mates with his son. I also used Nicholas to sell a house for me about a year ago. The guy is a sales machine. He loves everything about selling. So if you struggle with this part of your business (and many business owners and employees do), then you are absolutely going to love the 5 key selling tips he shares that all but guarantee you closing the sale each and every time. You know one of Nicholas’s mantras is A.B.C. - Always Be Closing! Here’s what caught my attention from chatting with Nicholas Lynch of Nicholas Lynch Real Estate: His doors analogy - This is such a great way to visualise the close . The key here is to identify what each door is in the closing process, then make sure you go through them in the order they were intended, closing each one as you go. Feel / Felt / Found - What a great way to bring prospects around to your way of thinking, by showing empathy. It’s also a simple structure for story-telling which we talk a lot about on this show. Have the right intention - Whilst I loved all of Nicholas’s 5 keys to nailing the sale, I particularly loved #2, which was all about having the right intention. I honour this one a lot when speaking from stage, recording this show, and pretty much any time I’m writing a proposal for a client. But the marketing gold doesn’t stop there, in this episode you’ll also discover: How a maglog can help you sell more (you’ll find an example here as well) How to use social proof to build confidence with your prospects Plus we revisit a past episode with Ant Morell of Bounce Links & Resources mentioned: Nicholas Lynch Real Estate’s website <a href="https://smallbusinessbigmarketing.com/how-t
Tue, May 16, 2017
364 - Digital Nomad Mark Phillips lives in a tent and runs a six-figure business
Mark Phillips infuriates me. He calls himself a digital nomad, running six-figure business (cheekily called Business In Barefeet) as he and his wife Linda, travel the world. He has no fixed address, lives in a tent and stays in one place no longer than a week or so. He did this interview from his ‘office’, which involved sitting on the beach overlooking the Great Barrier Reef. Some of you would say they’re livin’ the la vita loca .. others of you probably couldn’t think of anything worse. Either way, join me as we find out why and how to become a digital nomad! Listen in as we discuss: Why they did it? What it’s like to run a serious business literally from a beach or the side of the road! How they work hard at building trust How much the world has changed in order for such a nomadic lifestyle to be successful And so much more Here’s what caught my attention from chatting with Mark Phillips of Business In Barefeet: “If your environment isn’t working for you, then find a new environment.” Now that doesn't mean you have to hit the road like Mark and his wife have … but at least think about where else you can do business. For me, I have certain places that I go when I want to be creative, and other places where I go if I just need to get shit done. More businesses need to embrace new ways of communicating with their clients. If you’re not at the very least familiar with Whatsapp, Voxer , Skype (to name a few) then you’re behind the 8-ball. It doesn’t mean you have to use them all, but at least make an informed decision not to use them! Always be on the lookout for ways to build trust with your clients. Mark and his wife have to work particularly hard at this given they have no fixed address, but as a business owner it’s good practice for you to constantly ask yourself what can you be doing to build more trust. But the marketing gold doesn’t stop there, in this episode you’ll also discover: How to create awesome infographics How to create free webpages thanks to Google A past episode in which I chat with one of my most inspiring guests yet Links & Resources mentioned: Mark’s website - Business In Barefeet <a href="https://twitter.co
Mon, May 08, 2017
363 - How to build an empire by identifying a gap in the market with Kate Morris of Adore Beauty
Kate Morris was selling make-up at the Clarins counter in a large department store. It was there she identified a rather large gap in the market. She filled that gap with a business called Adore Beauty - laying the foundation for Australia’s largest online retailer of beauty products. We cover a lot of ground as Kate explains: How she’s built this empire Why she sold part of it to Australia’s biggest supermarket brand, then bought it back again Why opening a bricks and mortar store was the wrong move Why ensuring the Adore Beauty brand doesn’t shine to bright Here’s what caught my attention from chatting with Kate Morris of Adore Beauty: What do we want to be in the lives of our customers? This is a great question to ask as you plan your marketing strategy. Have the courage to fail. I hear this time and time again from successful business owners. The failures are where the lessons live. Just fail quickly and move on! Having a full time blogger on staff. Great writers don’t come cheaply, so this idea is of course for businesses over a certain. That said, at least have a writer you can call on when a brochure or blog or sales letter needs to be written. But the marketing gold doesn’t stop there, in this episode you’ll also discover: Resident techspert Dale Beaumont from 52 Ways shares another productivity tool to make your business life a whole lot easier. I share another low cost marketing idea that’ll have your staff jumping out of their pants! And we go back into the vault, revisiting a chat I had with Gold Medal Olympian Steven Bradbury. Links & Resources mentioned: Adore Beauty website Interview with Scott Kilmartin of Grace the Vintage Ice Cream Truck fame Productivity tool - DialPad How to keep your employees happy Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business
Mon, May 01, 2017
362- How Barefoot Cinema’s first year was a huge success with founder Julian Grant
I love a new idea that’s right for it’s time. I love it even more if it involves food, beer and movies. And I especially love it when it’s just down the road from my holiday house. Today’s successful business owner ticks every one of those boxes. Julian Grant is the Founder of Barefoot Cinemas, a new outdoor-cinema concept that launched over Summer in Victoria. In fact, it launched down the road from my holiday house in a seaside village called Portsea. So I’m a little bit biased, as I absolutely love Julian’s business idea, as it brought a whole new level of fun to the area. Barefoot Cinema is an outdoor cinema concept set in a national park, on a cliff top overlooking a beautiful beach and Port Phillip Bay. There’s food trucks, a bar, fairy lights dangling from all the trees, live music ...oh, and there’s also a large cinema-sized screen and sound system. Being there is like being on the set of a Jack Johnson video. What I also love about the Barefoot Cinema concept is that by day Julian is a young, whipper-snapper solicitor, so this is a side hustle. One which (given the success he had in year one) may well become his full time focus very quickly as he starts a national expansion. My Top 3 Attention Grabbers From My Chat With Barefoot Cinema’s Julian Grant: Brand clarity. I love how Julian could so easily articulate exactly what the Barefoot Cinema brand stands for. If you can’t do that for your business, then I strongly suggest you do. Need some help, join the Small Business Big Marketing Club. Over-delivering . I love how Julian wasn’t willing to cut corners. Whilst this impacted on his margins in year one, it’s meant that he has a bunch of sponsors who loved what they were involved with, and a product offering that is highly regarded. Year 2 is going to be so much easier. Behind-the-scenes social media posts. I know many of you think you have nothing interesting to share on social media. If that’s you, then think about some behind-the-scenes shots and stories. They work a treat. I’ve just started to broadcast my raw interviews on Facebook Live and the engagement has been fantastic. But the marketing gold doesn’t stop there, you’ll also discover: How to write great marketing headlines Why you should never eat alone Insights from a past interview with Rowdy McLean Links & Resources mentioned: Barefoot Cinema’s website <a href="https://smallbusinessbigmarketing.com/row
Mon, April 24, 2017
361 - How this side hustle now turns over $10M with TinyMe’s Mike Wilson.
Hands up who’s got a side hustle. Keep your hand up if you'd like your side hustle to turn into a multi-million dollar business. And keep your hand up if you’re doing something about it. Today’s guest acted on his successful side hustle and it’s now turning over close to ten million bucks a year. Mike Wilson is the Founder of TinyMe, which he calls “the world’s cutest and bestest online shop of personalised products for kids”. Cute it maybe, but TinyMe is now generating some serious income, employs 65 staff in the peak seasons, and does 95% of it’s manufacturing in Australia. Unheard of! My Top 3 Attention Grabbers From My Chat With TinyMe’s Mike Wilson were: Personalisation. This is just going to become a bigger and bigger part of doing business. Be sure to take a moment to think about what you can personalise in your business - everything from your email marketing to product design to your invoicing . Get a side hustle. Mike had a few before TinyMe took off. I’ve got some Members of The Small Business Big Marketing Club who have side hustles generating a couple of grand a month. Mike’s obsessions with systems. This is an area that I’ve avoided pretty much forever. However, just in the last few week’s I’ve had my Marketing VA document all the things I do in my business, literally step-by-step, and upload them to SystemHUB, which is basically a place in the cloud where you can keep all your processes, systems and SOPs. But the marketing gold doesn’t stop there, you’ll also discover: How you can confidently forget all your passwords except one How to turn your email signature into a sales machine How an ascending transaction model is the key to selling high-priced items Links & Resources mentioned: TinyMe website How to forget all your passwords except one How to turn your email signature into a sales machine Interview with Lara Hopkins from Mo
Tue, April 18, 2017
360 - A ridiculously simple idea brought tough-guy Glenn Azar back from the brink of bankruptcy.
Today’s guest, Glenn Azar from the Adventure Professionals has some very harsh but fair advice for us all. He says, “We’re all trying to get to death as safely as possible!” So, if you’re a risk averse business owner, then I think you’re going to love the advice he has to share. Like many successful entrepreneurs, Glenn has taken years to become an overnight success - losing all his money and his marriage along the way. He’s walked the Kokoda Trail more times than I’ve had hot breakfasts, and one of his daughters is the youngest Australian to ever successfully climb Everest. He absolutely loves what he does, has a huge respect for the power of marketing … and strongly believes that we should all be taking more risks instead of making our way safely to death! You’ll be that little bit better off for listening as Glenn shares: How it took years to become an overnight success An inspiring story of building a business he loves Why risk-taking is mission critical to living a life you love How he uses content marketing to grow his business How Facebook Live is a game-changer How his daughter’s book generates solid leads for his business A simple way to rebuild if the shi* hits the fan But the marketing gold doesn’t stop there, you’ll also discover: How to surprise and reward your loyal customers How to build a website in less than 5-minutes And we go deep into the archives revisiting a chat I had with expert copywriter Joanna Wiebe Links & Resources mentioned: The Adventure Professionals Glenn’s coaching website Alyssa Azar’s speaker website 3-steps to surprising your loyal customers How to create a personal website in less than 5-minutes 25 ways to surprise loyal customers Please support these businesses who make this show possible: <a
Mon, April 10, 2017
359 - Disruptive business Gelato Messina is successfully breaking all the rules.
Gelato Messina shouldn’t be successful. It’s lives and breathes one very challenging core value. It pumps the in-store music so loud that you can’t hear yourself order. And it does collaborations that would appear completely off-brand. That said, Gelato Messina is killing it! Today’s highly successful and disruptive business owner shares: How Gelato Messina disrupts the gelato market Why a collaboration with Tim Tam worked Why having ONE core value is all you need How he is constantly applying his background as a music festival promoter Why he has no set rules for doing business Here’s my Top 5 Attention Grabbers from the chat with Gelato Messina’s Declan Lee: The Gelato Messina Honesty policy . In fact, the idea of having and absolutely living the one core value throughout every part of the business is admirable. Especially during my years in corporate I’d come across far too many businesses that paid only lip service to 4, 5 maybe even 6 core values that were nothing more than motherhood statements. Declan’s unwavering belief in his product. It seems obvious that all business owners should have this, however, it’s not always the case. What was quite amazing was that this belief clearly trickles down to all the staff who (from what I observed) were extremely proud to be serving it up. No set rules about doing business. Theoretically, a cool, independant brand like Gelato Messina shouldn’t collaborate with a mass band like Tim Tam, but they did and it’s worked! Declan’s openness to all opportunities. It felt like he’s always looking for a reason to say YES and not NO. Honesty with customers. You know that saying “The customer's always right”? Well, maybe they’re not. Maybe sometimes we need to have honest conversations with customers that are causing our staff or our business pain. Clearly Declan thinks so. Links & Resources mentioned: Gelato Messina Welcome Email blog post 21 examples of welcome emails Pocket blog post Pocket <a href="http://smallbusinessbigmarketing.com/tom-otoole-beec
Tue, April 04, 2017
358 - How understanding your customers needs helped Justin Hale grow Camplify to 20,000 members in just two years.
Want to understand your customers so well that your marketing talks directly to them? That's what Justin Hale, founder of Camplify (think Airbnb for campervans), has done in order to build a membership base of 20,000 in just over two years ... with a valuation close to 8-figures. In episode 358 you'll discover: How Justin escaped the corporate cubicle and started Camplify How he validated his business idea The key to understanding your customers needs How to get clear on your customer personas (you can have more than one) Why & how to create marketing automation funnels The role of an on-boarding process in creating an unforgettable customer experience But the marketing gold doesn't stop there, you'll also learn: About online personal newspaper Flipboard from our resident productivity expert Dale Beaumont How to use scarcity to sell more And we revisit an interview with celebrity personal trainer Michelle Bridges Links & Resources mentioned: Camplify Flipboard How to create scarcity in business Email Countdown Timer Michelle Bridges interview Active Campaign Autopilot The Boomerang Effect And this show is made possible thanks to: Dale Beaumont's 52 Ways - An amazing free 1-day live event for business owners where you'll discover 52 ways to boost your business profits. Seats are limited. Book now. Cornerstone - Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now. If something in this episode of Australia's favourite marketing podcast peaked your interest, then let's chat about it. Leave your thoughts below. May your marketing be the best marketing. Support the show: https://www.patreon.com/mark
Tue, March 28, 2017
357 - How an ascending transaction model was the game-changer for The Healthy Gut's Rebecca Coomes
Like so many businesses, Rebecca Coomes built her business out of a pain point that she was experiencing herself. Her particular pain point – a pain in the gut! Rebecca Coomes is the founder of The Healthy Gut , where she writes cookbooks and recipes for sufferers of a chronic illness called SIBO (Small Intestinal Bacterial Overgrowth)which is one of the leading causes of IBS (Irritable Bowel Syndrome). She is a marketing consultant by day, but that is quickly taking a back seat to her new business, in which she’s become the world’s leading patient expert on SIBO! I saw Rebecca speak at a KPI event and she absolutely blew me away. Rebecca’s personal journey is interesting in itself, but wait until you hear how two simple marketing strategies have sky-rocketed her business - one’s called the Ascending Transaction Model , and the other one? Good old helpful marketing. Listen in as we cover some serious marketing ground including: How Rebecca overcame 36 years of chronic illness and unhelpful doctors to start not one but two businesses How she saw an opportunity in the lack of cookbooks for her very strict diet and used her marketing savvy to provide a solution How she went from being a marketing consultant to a world-leading patient expert on SIBO How her passion for cooking has led to changing people's lives with her content The struggles of self-publishing books, and spreading the word via her website and social media How building strong relationships with key influencers in your field can help get you ahead The importance of networking and attending conferences to make connections and spread your brand How she gets her foot in the door, with customers and experts alike How the combination of an ascending transaction model and the creation of helpful content has grown her business exponentially But that's not all. In this episode of your favourite marketing podcast : Resident techspert Dale Beaumont drops in to share another productivity tool to make your business life infinitely easier. I share another low cost marketing idea that’ll make you feel all warm and fuzzy. And we go back into The Small Business Big Marketing Show’s vault, revisiting a chat I had with Amanda Stevens, Australia’s leading expert on that incredibly difficult topic ... marketing to women! As per usual, there’s marketing gold dripping from the ceiling over at Small Business Big Marketing’s HQ… So let’s get right in. EPISODE TIMELINE 00:00 Ins
Tue, March 21, 2017
356 - Huxtaburger's Daniel Wilson on how sharing your knowledge can build you a tribe.
Daniel Wilson is a chef and co-founder of Huxtaburger , my favourite burger joint (everything in moderation , of course ;0). Huxtaburger is a very understated burger brand that’s in 5 quality locations around my hometown of Melbourne. A mighty fine Huxtaburger There’s a couple of things I love about the Huxtaburger brand - one is in its marketing. Specifically, Daniel has written a recipe book that step-by-step explains exactly how to make the world’s best burger. So, in theory, you could follow all his instructions and go in to direct competition. In theory. Listen in as we cover some serious marketing ground including: What makes Huxtaburger more than just another burger joint How Daniel and his friends went from working as chefs to opening their own restaurant Daniel's personal philosophy of doing what you love - whether that's cooking food you love or using your passions otherwise How Huxtaburger's name and classic menu came to be The unique challenges and benefits of starting a franchise How Huxtaburger's new brand refresh focuses the company on diversity Why Daniel wrote a book, The Huxtaburger Book , with the secrets to making a perfect burger The reason your brand experience is so important to creating an emotional attachment with customers But that’s not all. In this episode of your favourite marketing podcast ... I launch a new segment with past guest Dale Beaumont , in which Dale shares a productivity tool each week. The segment's called Life Just Got A Whole Lot Easier! I share another low cost marketing idea - I call it the Super-Sized Customer Testimonial Strategy ! And we go way back into The Small Business Big Marketing Show’s archive , revisiting a controversial chat I had with one of Australia’s most successful network marketers, Paul McAneny. As per usual, there’s marketing G.O.L.D. dripping from the ceiling over at Small Business Big Marketing’s HQ … So let’s get stuck ... right in.
Tue, March 14, 2017
355 - Stone & Wood's Jamie Cook on how to sell $60M of beer a year
After escaping the corporate cubicle in 2008, Stone & Wood’s Jamie Cook is a self-confessed corporate refugee – one who’s gone on to build the largest privately owned brewery in Australia and also happens to brew my favourite beer! Stone & Wood co-owner Jamie Cook shares some unbelievable insights into taking risks, managing crazy growth and some solid brand-building ideas. Listen in as we cover some serious marketing ground including: How Stone & Wood grew to have a turnover of $60 million and a sales volume of 12 million litres annually … in an insanely competitive marketplace. Why they've resisted selling for hundreds of millions to the big brewers How these little breweries are doing some very cool marketing and get the power of branding, big time. Why community is key to their growth How they started slow by literally buying punters one beer at a time Stakeholder loyalty and their strategies for growth [Tweet "I love @TimboReid 's The Small Business Big Marketing Show"] But that's not all. In this episode of your favourite marketing podcast : I share another low cost marketing idea in What Have You Got To Lose? How to extend the life of your best helpful content. And we go way back into The Small Business Big Marketing Show’s vault, revisiting a chat I had with my personal mentor Mr. Motivation himself, Keith Abraham . As per usual, there’s marketing gold dripping from the ceiling over at Small Business Big Marketing’s HQ… So let’s get right in. EPISODE TIMELINE 00:00 Insight in to Cornerstone 00:48 Teaser 01:12 Welcome & overview 03:11 Insights into The Small Business Outsourcing Tour to the Philippines 05:11 Today’s guest introduction – Jamie Cook 07:10 Interview with Jamie Cook 46:16 Insights into Cornerstone Business Solutions 47:59 My Top 3 Attention Grabbers from my chat with Jamie Cook 49:48 How to make sure your content is "Stayin' Alive"! 53:00 Wrap-up and an insight in to both a past gue
Tue, March 07, 2017
354 - Macadamia Mogul Pam Brooks Shares Her Learnings in Building an Empire with Effective Networking and Marketing
Pam Brook went from a dentist to the co-founder of award winning food manufacturer Brookfarm , which she established near Byron Bay with her husband Martin (who was an ex-film producer!) in 1999. Brookfarm is now Australia’s leading producer of gourmet macadamia products. What struck me most about Pam when I met her was her eclectic mix of solid business acumen, her passion for what she does and her laid-back style. Listen in as we cover some serious marketing ground including: How Pam and her hubby are building an empire in their family-run, award-winning macadamia farm Brookfarm Pam's take on effective networking, what that means and how to do it Pam's strategy for dealing with the stress of a growing business Brookfarm's focus on sustainable farming practices and the connection between food and the land it comes from But that's not all. In this episode of your favourite marketing podcast : My low cost marketing idea in What Have You Got To Lose? will literally make you and your customers go WOW! And we go back into the SBBM vault, revisiting a recent episode with the founder of a tiny house concept called Shacky. As per usual, there’s marketing gold dripping from the ceiling over at Small Business Big Marketing’s HQ… So let’s get right in. EPISODE TIMELINE 00:00 Two marketing Insight 01:23 Teaser 01:49 Welcome & overview 03:18 Insights into The Small Business Outsourcing Tour to the Philippines and Castaway Awards 05:29 Today’s guest introduction – Pam Brook 07:09 Interview with Pam Brook 41:53 Insights into Cornerstone Business Solutions 43:59 Insights into into Key Person of Influence and The Small Business Big Marketing Club 47:17 My Top 3 Attention Grabbers from my chat with Pam Brook 49:11 How to create a little WOW! to grow your business 52:12 Wrap-up and an insight in to both a past guest & next week’s guest MY TOP 3 MARKETING ATTENTION GRABBERS Clever businesses solve problems REALLY well. How well are you solving your customer's’ problems? What could you do to solve them even better? Don’t do what you’re not good at. This week, identify 3 tasks you could hand over to someone else to do. Then call <a href="http://cornerstonebusinesssolutions
Tue, February 28, 2017
353 - Burleigh Brewing's Business Strategy Is All About Delivering Awesomeness
Heard the one about the lawyer who walked into a bar? This isn't just any bar either. The iconic Burleigh Brewing Co was started by Peta Fielding and her husband Brennan on the back of successful brewing endeavours in Hawaii. Peta said that she always knew she wanted to create a special business, she didn't know what, but she knew what it would feel like. After meeting her would be husband, a talented brewer in Hawaii the pieces started to fall into place. Listen in as we cover some serious marketing ground including: How Peta went from high flying lawyer to an MBA in Hawaii to owning a brewery and pub in Hawaii to Starting The Burleigh Brewing Company How every beer has a story (and a cool name to go with it - like My Wife's Bitter!) Burleigh Brewing Company's philosophy around people The importance of community and how it intersects with local marketing initiatives But that's not all. In this episode of your favourite marketing podcast : I share another low cost marketing idea for you to implement immediately - How to create a weird marketing campaign And we revisit a past episode in which I spoke to LA fashion-designer Melissa Coker about her amazingly viral First Kiss video Yep, you guessed it, another big episode, so let's get stuck, right in. EPISODE TIMELINE 00:00 Two Marketing Insights 00:51 Teaser 01:30 Welcome & overview 02:45 Insights into The Small Business Outsourcing Tour to the Philippines 03:44 Today’s guest introduction – Peta Fielding 05:08 Interview with Peta Fielding 40:00 Insights into Cornerstone Business Solutions 41:40 Insights into Key Person of Influence and The Small Business Big Marketing Club 44:59 My Top 3 Attention Grabbers from my chat with Peta Fielding 46:10 How to run a weird marketing campaign to grow your business 48:57 Wrap-up and an insight in to both a past guest & next week’s guest MY TOP 3 MARKETING ATTENTION GRABBERS Spend the time to make your brand pop. Head over to BurleighBrewing.com.au and check out how Peta has done it with the
Tue, February 21, 2017
352 - Airbnb Used These Unique Tiny Houses to Advertise Their Business
Joep Pennartz started Shacky out of a desire to create opportunities for a digital detox. To look out the window, listen to birds and take a deep, long breath. After a particularly hectic period in his life, he and his girlfriend managed a getaway in a little place that had no mobile service, and just two days in this environment felt like a whole month's worth of relaxation. As time went on he realised that this type of a holiday was a growing need for many people who need to unwind and go on a digital detox. This lead to the start of the Shacky adventure. This is a story of innovation (which Joep has a Masters degree in), crowdfunding and just some really clever marketing ideas. I think you’re going to love this chat, Joep's passion for his business and the way in which he has gone about building it is truly inspiring. We cover a tonne of marketing ground including: JOMO (the joy of missing out) a term Joep likes to use when promoting these beautiful tiny houses Some nice 1 percenters that Joep has done to build and promote Shacky A great PR hack How Air BnB used the Shakies to help build their brand Also in this episode of your favourite marketing podcast ... I share a simple 3-step process for getting customer feedback in our most popular segment lovingly called What Have You Got To Lose? And we go back into the Small Business Big Marketing vault , revisiting a past episode revisiting a popular episode with my old mates (and speaking coaches) Zara and Troy from Humour Australia I also went to one of Key Person of Influence Brand Accelerator Events. It's 8-hours full of solid content. If you're interested here's a 50% discount on the ticket price. Here are my top 3 learnings from attending the event: Matthew Michalewic z a previous guest on the show presented on Pitching - His key take away was the “Name, same, different” philosophy. eg. My name is Tim Reid, I’m like a marketing consultant but I’m different in that I share my knowledge from stage and a podcast. How ca
Tue, February 14, 2017
351 - All your podcast questions answered by Timbo
I started podcasting way back in 2010 and have now released more than 350 episodes. I thought it was high time that I shared a few of the lessons I've learnt along the way by answering your questions about podcasting. In this episode of Australia's favourite marketing podcast : I share my thoughts and answer your questions on all things podcasting I share another low cost marketing idea in What Have You Got To Lose? Today I share 3 steps to getting your emails opened by the right people! And we go back into the Small Business Big Marketing vault , revisiting a past episode in which we caught up with the maker of America’s best sandwich! To find out what you really wanted to know about podcasting, I asked!. I received some excellent questions from both Small Business Big Marketing Forum Members and The Small Business Big Marketing Facebook page . SIDE NOTE: There's a whole section inside the Small Business Big Marketing Forum dedicated to Podcasting. Check out the forum here . It's only $67 a month and if you can't make that back plus multiples more than I am doing something wrong. I kick off the show with 10 things that I want you to know about podcasting and the podcasting landscape: Podcasting is effective at growing your personal and business brand - coaching, speaking, Forum, Emceeing large events and being played on Virgin flights have all spun out from this very podcast. It’s growing. The podcast section in iTunes is 10 years old, there are 325,000 podcasts listed there and Apple reported 10 billion listens in 2016. It's also slowly being released on platforms like Spotify and Audible. Many needlessly complicate the whole podcasting process, it’s way easier than you think. Listen in as I answer some of the more technical questions about getting started. There’s some amazing shows out there, forget radio and TV get into pod
Mon, February 06, 2017
350 - Physio Brad Beer is challenging the way his industry charges and markets themselves
You are not going to believe this. I have found a physiotherapist who is focused on getting to an end point with treatment for his patients. What a concept! Brad Beer of Pogo Physiotherapy has a deep respect for marketing and his practice is quickly becoming known for doing things differently. How's this for an action taker? Brad has ... Delivered in excess of 25,000 physiotherapy consultations Is an Amazon best selling author of the book ‘ You Can Run Pain Free ’ He is a media commentator Host of The Physical Performance Show podcast Champion Triathlete and marathon runner Lives at the intersection of maximising potential and physical performance He’s also the physio to the stars having treated the likes of Pink Floyd's Roger Waters! Listen in as we explore physio marketing and go deep on: A clever new way of pricing his services that Brad calls The Finish Line Program Why the 3rd iteration of his business is finally the right one His deep respect for marketing and how he gets his name in front of his ideal clients But that's not all. In this episode of your favourite marketing podcast : We cover plenty of ground in this chat including: How to make your business customer focused 'The Finish Line' philosophy How Brad is making the intangible tangible Packaging up services to benefit the client I share another low cost marketing idea for you to implement immediately - How to host a VIP event And we revisit a past episode in which I spoke to email marketing expert Shayne Tilley Yep, you guessed it, another big episode, so let's get stuck, right in. EPISODE TIMELINE 00:00 Marketing Insight 00:28 Teaser 01:02 Welcome & overview 02:55 I
Tue, January 31, 2017
349 - How to integrate old-school marketing with your online efforts.
Old school marketing is often neglected these days at the expense of ensuring a business's online footprint is humming. Well, it doesn't have to be one or the other ... both should and can work in harmony. Previous guest Carmen Sognonvi is the owner and General Manager of Urban Martial Arts in Brooklyn. In just four years she tripled the number of students enrolled and she did it by focusing on old school, traditional marketing tactics and complemented them with highly effective online efforts. Urban Martial Arts have spent some serious time and money on their brand to make them appear bigger and better than their budget should allow. They're often asked where their headquarters are or if it's part of a chain. Since the beginning they have focused on bringing the friendliness of a Ma and Pa shop (which they are) and the professionalism of a fortune 500. Carmen's marketing prowess doesn't stop with the old-school traditional stuff though. Urban Martial Arts have got some pretty sophisticated online marketing funnels set up to support their offline efforts. Plus they are doing some really cool video marketing. Check out this 9 minute, story driven piece of content that they have on their about us page. So listen in as Carmen walks us through her killer traditional marketing strategies including: Promotional booths Fliers Signage Email Marketing and much, much more I also share another low cost marketing idea in What Have You Got To Lose? Today’s idea will show you how to create an ebook in 3 simple steps . And we go back into The Small Business Big Marketing vault , revisiting a past episode in which we caught up with Kylie Roberts of Aleenta Barre (which is sort of like a ballet studio that incorporates elements of yoga and pilates). She’s one of the few business owners I’ve spoken to who has invested in creating a scent as part of their branding. Yep, another big episode of your favourite marketing podcast. Let's go! EPISODE TIMELINE 00:00 Two marketing insights 01:15 Teaser 01:50 Welcome & overview 04:27 How to create an ebook in 3 simple steps 08:02 Insights into Workplace Assured<b
Mon, January 23, 2017
348 - Long time listener, Dr. Jonathan Brown, builds an empire by implementing marketing ideas from this show
Today’s guest Dr. Jonathan Brown of CitySkin has been not only listening to this show for the past 3-years, but he's also been implementing the ideas that caught his attention. The result? He's built a business he loves, going from 3 clients a week to over 3,000 a year. He's made marketing a hobby. So how did Dr Brown come to be on this episode of Australia’s best marketing podcast ? Check out the message I got from the good doctor via LinkedIn: Hi Tim, I have been listening to your podcast for the past 3 years and it has transformed my business. I have gone from being a full time GP to an award winning website designer and Director of Cityskin clinic (www.cityskin.com.au) - with a rather large turnover! I have listened to your podcast and taken action. I have built the Cityskin website from scratch and now contains a PHD's worth of information on all aspects of Cosmetic treatments. We are now seen by patients as trusted information providers. The website contains videos, interesting articles and easy to read guides to cosmetic treatments. This, combined with raving reviews, has meant that we are fully booked out week after week in 3 locations. We were also delighted to have received an award for 'Australasia's Best Cosmetic Website 2016' at the recent Cosmetic Industry awards in Sydney. As a thank you I thought I'd send you a gift for all the hard work that you put into the podcast. It keeps me inspired every week so thank you. Here is a gift voucher that you can use for something nice to drink - I didn't want a bottle to smash in the post! If you ever want someone to talk first hand on the podcast about how your advice helped their business flourish then feel free to get in touch! All the best, Dr. Jonathan Brown How good is that! Side note: this is a pretty great template to get yourself on podcasts. It hit’s all the right notes - flattery, bribery PLUS he didn’t forget the ask at the end. So I called him. Listen in as Dr Jonathan Brown walks us through his 7 key take-aways from The Small Business Big Marketing Show : 1. Don’t try and cheat Google. A few years ago Google released it's hummingbird algorithm update. Amit Singhal, a Senior VP at Google, said of the algorithm "Google simply asks that you create relevant, unique, helpful content on a regular basis". That's it! 2. Make it easy for people to do business with you Cityskin clinic has its processes nailed. They use software called cliniko for their client bookings and there is a solid, automated follow up process in place so that customers ca
Tue, January 17, 2017
347 - How to benefit from the sharing economy with Spacer's Mike Rosenbaum
Mike Rosenbaum is a serial entrepreneur, who previously co-founded Deals Direct . As the co-founder of spacer.com.au , the AirBnB of space, Mike now focuses his passion on the booming sharing economy, specifically helping people utilise their unutilised assets like storage and driveways. What is the sharing economy? The Sharing Economy is a socio-economic ecosystem built around the sharing of human, physical and intellectual resources. It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and organisations. Mike is also a major investor in some of the top sharing economy platforms globally. So listen in as Mike: Talks about his nerd pilgrimage to Silicon Valley Explains the share economy and why it’s so important to business owners going forward And how he’s launched and marketed Spacer I also share another low cost marketing idea in What Have You Got To Lose? Today’s idea will show you how to get maximum exposure for your top blog and social posts . And we go back into The Small Business Big Marketing vault , revisiting a past episode in which we caught up with the girls from Frank Body Scrub - a beautifully simple business that went from naught to plenty very, very quickly! Yep, another big episode of your favourite marketing podcast. Let's go! EPISODE TIMELINE 00:00 Two marketing insights 01:05 Teaser 01:44 Welcome & overview 03:32 How to breathe life back in to your blog 06:58 Insights into Workplace Assured 08:26 Today’s guest introduction - Mike Rosenbaum 09:25 Interview with Mike Rosenbaum 42:35 Insights into Key Person of Influence 43:49 My Top 3 Attention Grabbers from my chat with Mike Rosenbaum 45:45 Wrap-up and an insight in to both a past guest & next week’s guest MY TOP 3 MARKETING ATTENTION GRABBERS In the early days of your business, do things that don’t scale . I love how Mike got out and did some local area marketing. In fact, I’d argue that no matter what the age of your business, every now and then it’s OK to do things that don’t scale. Rotati
Mon, January 09, 2017
346 - When a personal obsession becomes your next big business idea, with ice-cream aficionado Scott Kilmartin
Scott Kilmartin loves ice-cream. In fact, he's on a mission to build Australia's (maybe the world's) most beautiful and impressive ice cream truck. Her name is Grace the Vintage Ice Cream Truck , and she's Scott's next big business idea. Scott originally appeared on The Small Business Big Marketing Show way back in episode 14 when he was the owner and founder of Haul. Since then he's sold Haul, travelled the world and dived deep into his passion - ice cream, visiting 173 ice cream shops in 8 countries, finishing with Gelato school in Rome. As you do! Having done the hard yards in market research, Scott returned to Melbourne to start an ice cream cart business, but where it gets really interesting is when he buys a 50-year old delivery van with the dream of turning it into Australia’s best ice cream truck. $100k plus later, his dream (Grace the vintage Ice Cream Truck) is nearly realised. Nearly! In fact, for the first 20 minutes of the show we're recording sitting inside the old girl! I think you’re going to love this chat, Scott’s enthusiasm for what he’s doing and sheer willingness to roll up his sleeves and get stuff done is infectious. Plus there’s some solid business and marketing learnings along the way. We cover a tonne of marketing ground in this show including: End to end customer experience The power and importance of design ... again! The psychology of crowd funding Why having fun in business is so important The power of storytelling and how to use it in business Here's Scott's crowdfunding video: Also in this episode of your favourite marketing podcast ... I share a simple 3-step process for optimisong your customers' ah-ha moment in our most popular segment lovingly called What Have You Got To Lose? And we go back into the Small Business Big Marketing vault , revisiting a past episode in which I caught up with The Cuddlist Adam Lippin who says 'we're sex obsessed but touch deprived'. Yep, you guessed it, another big episode, so let's get stuck, right in. <h2
Mon, January 02, 2017
345 - How to use crowdsourcing to get more done and grow your business
If you’ve listened to this show long enough, you’ll know that I fundamentally believe there’s never been a better time to market a small business. Why? Because the tools and resources we have at our disposal are amazing. They enable us to do things that 5 or 10 years ago were just way too expensive. One of those resources is crowdsourcing - and who better to explain how to use crowdsourcing effectively than Designcrowd founder, Alec Lynch, the founder of Designcrowd , the world’s #1 custom design marketplace; which coincidently was once a sponsor of this show. For those who are unaware of what Designcrowd is, put simply, it’s an online marketplace where graphic designers from all over the world compete to get you a design you love. Now Alec is not here to sell you on the benefits of Designcrowd. But he is here to explain the concept and power of crowdsourcing , and how you can use it to achieve things in your business that previously you may have thought were just too expensive things like design, voice-overs, photography, copywriting and so on. On top of that, he also shares: Where the idea for Designcrowd came from How he got it to market Some of the marketing tactics he’s used to grow Designcrowd including a clever guerilla marketing idea Also in this episode of your favourite marketing podcast ... I share a simple 3-step marketing strategy that involves handwritten thank you letters . And we go back into the SBBM vault, revisiting a past episode in which I caught up with past guest Ben Buie whose YouTube video How to tie a tie has hd in excess of 30 million view! Yep, you guessed it, another big episode, so let's get stuck, right in. EPISODE TIMELINE 00:00 Two marketing insights 01:03 Teaser 01:51 Welcome & overview 03:33 Today’s guest introduction - Designcrowd founder Alec Lynch 05:10 Interview with Designcrowd founder Alec Lynch 42:38 Insights into Workplace Assured & Key Person of Influence 46:07 My Top 3 Attention Grabbers from my chat with Designcrowd founder Alec Lynch 46:41 A handwritten letter marketing strategy 50:09 Wrap-up and an insight in to both a past guest & next week’s guest MY TOP 3 MARKETING ATTENTION GRABBERS Mak
Thu, December 22, 2016
344 - "Impossible is nothing" is the catchcry of Mon Purse's Lana Hopkins as she builds a global empire
Lana Hopkins is the founder of an amazing retail experience called Mon Purse . An online and offline personalised luxury handbag and leather goods business called Mon Purse which has absolutely exploded over the past 12-months. After being frustrated by not being able to find the perfect handbag in Sydney, Lara went to a 'build a bear' workshop which allowed you to create a completely customised teddy bear. Lana thought why not create the same thing for handbags. Mon Purse is a personalised luxury handbag and leather goods business that basically allows you to make a handbag or wallet from scratch. You choose the leathers, colours, linings, metal details and so on. It then gets manufactured in Europe and shipped to anywhere in the world. We cover a lot of marketing ground in this chat including: Where the idea came from and more importantly, how the idea turned into a business How she did $1 Million in the first 3 months How Lana has established distribution in Myers, Selfridges and Bloomingdales Why she never does sales or discounts How she avoids overwhelm as the business grows exponentially Also In this episode of your favourite marketing podcast ... I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? And we go back into the SBBM vault, revisiting a past episode in which I caught up with past YouTube star now turned New York restaurant Daniel Delany . Yep, you guessed it, another big episode, so let's get stuck, right in. EPISODE TIMELINE 00:00 Two marketing insights 00:57 Teaser 01:41 Welcome & overview 05:46 Today’s guest introduction - Lana Hopkins 07:10 Interview with Lana Hopkins 45:33 Insights into WebCentral & Key Person of Influence 48:17 My Top 3 Attention Grabbers from my chat with Lana Hopkins 49:54 What Have You Got To Lose? 54:00 Wrap-up and an insight in to both a past guest & next week’s guest MY TOP 3 MARKETING ATTENTION GRABBERS Uncomplicate the complicated. Complicating things is easy. I found this when writing my book - <a href="http://smallbusinessbigmarketing.com/the-boomeran
Mon, December 19, 2016
343 - Michael Klim's Olympic Successes Have Followed Him Into The World Of Small Business With Milk & Co.
Dual Olympic Swimming Gold Medalist, Michael Klim ’s success in the pool has followed him into the world of small business with his business Milk & Co . Having started his male skincare range 8-years ago, he’s now taking on the likes of L’Oreal and other big skincare manufacturers ... and winning. Listen in as Michael explains how he’s built Milk & Co into a global male skincare powerhouse. I interviewed Michael way back in episode 6 of The Small Business Big Marketing Podcast and since then he has gone from 3 products to 60, going up against some pretty big competition, and implementing a distribution strategy that would be the envy of many FMCG (fast moving consumer goods) manufacturers. We cover plenty of ground in this chat including: How he’s applied his time as an Olympian to growing a successful small business We talk about the power of goal-setting I ask him how his public profile has helped grow his business He shares his biggest challenges and hurdles - yes, even Olympians have them! The marketing gold doesn't stop there ... I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? This week's idea is all about how and why to become a master blog commenter . And we revisit a past episode in which I spoke to high-flying corporate couple turned cold pressed juice entrepreneurs Nat and Steve . EPISODE TIMELINE 00:00 Love for Key Person of Influence & WebCentral 00:48 Teaser 01:33 Welcome & overview 03:33 Today’s guest introduction - Michael Klim of Milk & Co 05:50 Interview with Michael Klim of Milk & Co 42:24 Insights into Key Person of Influence & WebCentral 45:00 My Top 3 Attention Grabbers from my chat with Michael Klim of Milk & Co 47:20 What Have You Got To Lose? 50:40 Wrap-up and an insight into both a past guest & next week’s guest MY TOP 3 MARKETING ATTENTION GRABBERS
Mon, December 12, 2016
342 - The Power of Marketplace Marketing with Jason Wyatt, Founder of Multi Million Dollar Business, Marketplacer
Jason Wyatt is the founder of a multi-million dollar business called Marketplacer which is the world's leading online marketplace platform. This is not only got a great business story, but you will also discover the power of marketplace marketing. Although Marketplacer is a technology company, don’t worry, this is not a software discussion. Marketplacer is responsible for the establishment of 8 online marketplaces in 14 countries. Marketplaces like Bike Exchange , Outdoria , and House of Home . We cover a lot of marketing ground in this chat including: Where the idea came from and how he got it to market How to build and nurture a tribe of raving fans How you can tap into marketplace marketing And how you can set up your own market place Also In this episode of your favourite marketing podcast ... I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? And we go back into the SBBM vault, revisiting a past episode in which I caught up with past YouTube star now turned New York restaurant Daniel Delany . Yep, you guessed it, another big episode, so let's get stuck, right in. EPISODE TIMELINE 00:00 Two marketing insights 00:57 Teaser 01:41 Welcome & overview 05:46 Today’s guest introduction - Jason Wyatt 07:10 Interview with Jason Wyatt 45:33 Insights into WebCentral & Key Person of Influence 48:17 My Top 3 Attention Grabbers from my chat with Jason Wyatt 49:54 What Have You Got To Lose? 54:00 Wrap-up and an insight in to both a past guest & next week’s guest MY TOP 3 MARKETING ATTENTION GRABBERS We live in a borderless world. You could be selling to anyone anywhere, the global market has well and truly arrived. One strategic decision is worth 100 operational ones. What are the BIG decisions that are going to make us more money, more freedom and more time. Check out Cornerstone Business Solutions to start outsourcing those operational
Mon, December 05, 2016
341 - Customer experience tips from the owner of Australia's best airport
Stephen Byron has been the the Managing Director of Canberra Airport since his family bought it in 1998, and has turned it into a world-class airport offering an exceptional customer experience. Since it's purchase Stephen has overseen its transformation from a fairly unimpressive regional airport to a world class airport with over $2 billion being invested in airport infrastructure, a new terminal, a retail precinct and three business parks which accommodate more than 10,000 workers. Now you might be thinking “What can I, the small business owner, learn from someone who owns an airport?” Well, I gotta tell you … plenty. What I love about Stephen’s story is the lengths he and his team have gone to in identifying what annoys people about airports, then set about solving each and every one of them in the new design. This is quite simply a customer experience master class in how to create user-friendly products, services and customer experiences. In this episode of your favourite marketing podcast we cover plenty of ground including: How Stephen and his family nearly didn't go through with the airport revamp How he obsesses over creating the ultimate customer experience How they built the airport and business precinct when it looked like they had little to no chance of success I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? And we revisit a past episode in which we catch up with Jim … from that legendary Aussie brand … Jim’s Mowing Yep, you guessed it, another big episode, so let's get stuck, right in. EPISODE TIMELINE 00:00 Two marketing insights 00:45 Teaser 01:27 Welcome & overview 03:08 Today’s guest introduction - Stephen Byron 04:30 Interview with Stephen Byron 38:00 Insights into WebCentral & Key Person of Influence 40:23 My Top 3 Attention Grabbers from my chat with Stephen Byron 42:31 What Have You Got To Lose? 45:33 Wrap-up and an insight in to both a past guest & next week’s guest MY TOP 3 MARKETING ATTENTION GRABBERS Focus on user-friendliness. There is no business that wouldn't benefit from this. In a recent episode <a href="http://smallbusinessbigmarketing.com/tom-otoole-beechworth-bakery/" target="_blan
Tue, November 29, 2016
340 - Former SAS Soldier Reveals 5 Critical Business Lessons
Scott Houston is an ex-SAS soldier turned award-winning business owner. Once he jumped out of a plane only to find his parachute wouldn’t (in fact didn’t) open! In this chat we talk about how he turned that into a business lesson plus four other lessons that he has learned from the SAS that we can all apply to grow a better business. We cover plenty of ground in this chat including: 5 lessons that Scott has learnt from his time in the SAS that we can all apply to grow a better business. Leadership and why 'shooting Bambi' is critical for business success I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? And we revisit a past episode in which I spoke to high-flying corporate couple turned cold pressed juice entrepreneurs Nat and Steve. Plus plenty more EPISODE TIMELINE 00:00 Love for Cornerstone Business Solutions & WebCentral 00:58 Teaser 01:35 Welcome & overview 04:05 Today’s guest introduction - Scott Houston of Executive Risk Solutions 05:40 Interview withScott Houston of Executive Risk Solutions 45:15 Insights into Cornerstone Business Solutions & WebCentral 47:30 My Top 3 Attention Grabbers from my chat withScott Houston of Executive Risk Solutions 49:17 What Have You Got To Lose? 53:50 Wrap-up and an insight into both a past guest & next week’s guest MY TOP 3 MARKETING ATTENTION GRABBERS Jump and enjoy the ride. Apply this mindset to your marketing. Try new things and have some fun with it. That’s what What Have You Got To Lose? is all about. Shoot the Bambis. How is that for tough soldier talk!? Whilst it might sound a little harsh I think the key point is to move those employees that are getting in the way of growing your business. That may just mean giving them different responsibilities; not necessarily getting rid of them altogether. Scott felt as the he was 'Out of his depth'. How reassuring is it to hear that GI Joe was out of his depth?! That makes us mere mortals feel a little more normal, right? RESOURCES & LINKS MENTIONED Executive Risk Solutions Official Website Simon Sinek's OTHER Ted talk: <a href="https://www.ted.com/talks/simon_sinek_why_good_leaders_make_you_feel_safe" target="_blank" rel="noo
Mon, November 21, 2016
339 - Kent and Lime's Take On Personalisation Maybe Changing The Way We Shop Forever
Personlisation and customised retail experiences are becoming more than a trend, they're fast becoming a demand. This week's guest, Will Rogers from Kent and Lime is certainly riding the personalisation wave. He’s come up with a way that just might change the way we shop … forever I’m an absolute shocker when it comes to clothes shopping. It causes me all sorts of discomfort and anxiety. Fortunately, Will Rogers is on a mission to change the way men shop and pay for clothes. Will Rogers is the founder of a retail experience called Kent and Lime, which provides men with a personalised clothing selection delivered to their door. Which is kind of a exciting as it means no more visits to busy shopping centres! Will’s got 15 years experience working in fashion retail in both the UK and Australia, so clearly he’s a well dressed kind a fellow. He’s also a customer experience junkie, and on the look out for new ways to engage with and delight his customers. In this episode of your favourite marketing podcast we cover plenty of ground including: How the idea for Kent & Lime came about Customer feedback loops A clever Facebook advertising hack How to treat your customers as BETA developers I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? And we revisit a past episode in which I spoke to high-flying corporate couple turned cold pressed juice entrepreneurs Nat and Steve . Yep, you guessed it, another big episode, so let's get stuck, right in. EPISODE TIMELINE 00:00 Two marketing insights 00:44 Teaser 01:17 Welcome & overview 06:04 Today’s guest introduction - Will Rogers 07:35 Interview with Will Rogers 42:30 Insights into WebCentral & Key Person of Influence 44:44 My Top 3 Attention Grabbers from my chat with Will Rogers 46:26 What Have You Got To Lose? #5 49:26 Wrap-up and an insight in to both a past guest & next week’s guest MY TOP 3 MARKETING ATTENTION GRABBERS Personalisation . There’s no doubt that the more you can personalise any aspect of your business, the stickier it will be with yo
Mon, November 14, 2016
338 - The E-Myth’s Michael Gerber on how to go from a company of one to an enterprise of 1,000
Michael Gerber scarcely needs an introduction, however, if you haven’t heard of him before he is the Author of the small business classic The E-Myth and he has just published his latest and last book Beyond The E-Myth This Michael Gerber interview explores why the vast majority of small business owners are on a fool’s errand. So, he’s on a mission to turn them from a bogged down company of one, to an absolutely brilliant company of one thousand. How’s this for a scoreboard, since The E-Myth was originally published over 20 years ago it has: Over 5 million copies sold In 2011, The eMyth was named the best selling business book of all time Sold in 145 countries, translated into 29 languages and taught in 118 universities Sold in 145 countries, translated into 29 languages and taught in 118 universities INC magazine calls him “The world’s #1 small business guru” Michael has a dream to transform the state of small business worldwide. He’s been doing that for the last 40-years, and now (at age 80) he’s about to launch his newest book titled Beyond The eMyth. But that's not all. In this episode of your favourite marketing podcast : We cover plenty of ground in this chat including: What’s missing in the way most small businesses are run? How Michael stumbled upon the world of small business and some of the back story behind his books How to go from a company of 1 to an enterprise of 1000 And the hierarchy of growth to get to 1000 I share another low cost marketing idea for you to implement immediately in our new segment loving called What Have You Got To Lose? And we revisit a past episode in which I spoke to Siri, the REAL Siri Karen Jacobsen . Yep, you guessed it, another big episode, so let's get stuck, right in. EPISODE TIMELINE 00:00 Two marketing insights 00:45 Teaser 01:24 Welcome & overview 04:02 Today’s guest
Mon, November 07, 2016
337 - Movember co-founder Adam Garone explains why he wants to shift from success to significance.
Adam Garone is the co-founder and Chief Mo Bro of the Movember Foundation , the only charity tackling men’s health on a global scale. In case you’re unaware of Movember and how it works, it simply asks blokes to get sponsored to grow a mo’ during November; with all the money raised going to fund research into men’s health. And how’s this for a scoreboard … since commencing in 2003, Movember has had: Over 5 million people have taken part in Movember They’ve raised more than $770 million They’re in 21 countries And have funded over 1,200 men’s health programs We cover plenty of ground in this chat including: Why Adam is keen to shift from success to significance How Movember is working hard to stay relevant The importance of user-generated content And a great idea he has to utilize barbers in Movember’s marketing But that's not all. In this episode of your favourite marketing podcast : I share another low cost marketing idea for you to implement immediately in our new segment loving called What Have You Got To Lose? And we revisit a past episode in which went behind-the-scenes of Spell and the Gypsy Collective Yep, you guessed it, another big episode, so let's get stuck, right in. EPISODE TIMELINE 00:00 Two marketing insights 00:47 Teaser 01:22 Welcome & overview 03:02 Today’s guest introduction - Adam Garone of Movember 04:57 Interview with Adam Garone of Movember 35:30 Insights into Key Person of Influence & WebCentral 37:55 My Top 3 Attention Grabbers from my chat with Adam Garone of Movember 39:43 What Have You Got To Lose? #3 42:29 Wrap-up and an insight in to both a past guest & next week’s guest MY TOP 3 MARKETING ATTENTION GRABBERS Successful to s
Mon, October 31, 2016
336 - Beechworth Bakery's Tom O'Toole on making dough ... the folding type, that is!
Where do I start?! Firstly, let me remind you of who Tom O’Toole is. Tom is best known for creating Australia’s most successful standalone retail bakery business; which employs over 255 staff, turns over in excess of $17 million and serves over a million customers per year. I first had Tom on this show about five years ago on episode 91 where he shared his very personal story of growing up in extreme poverty, to becoming one of Australia’s great small business success stories. His bakeries are scattered throughout regional Victoria, and as Tom openly admits, they’re not a whole lot different to most other bakeries. What is different is Tom’s approach to his people, and how they go about offering good old fashioned customer service. And that’s what Tom shares in this one hour keynote that he delivered at a conference I emceed last week. (BTW, thanks to DaveSheerman.com for getting me this audio). Now, some things to note: Tom’s presentation style is unorthodox. He’s high-energy, in fact he yells at times. He stutters as he drives a point home. And he doesn’t hold back with his language; so if there are kids within earshot, now might be a good time to get out the Playdough. What you also need to know is that he’s referencing slides as he talks, so sometimes you might be wondering what he’s referring to. Added to that his clicker (which he calls a mouse) wasn’t working for him - but don’t worry, it will all make sense in the end. I was actually in two minds as to whether to share this with you or not, as at times he bounces from pillar to post, going from one topic to another in break neck speed; but it somehow all comes together in the end. He has a rare ability to inspire change without audiences ever realising it until they walk out, totally energized and raring to go. To see him in action, check out a 3 minute video highlights reel below So, strap yourself in for a wild ride as Australia’s most famous baker as he lifts the lid on customer service, marketing, team culture and getting outside your comfort zone. Ladies and gentleman, Mr. Tom O’Toole … Hang on, that's not all folk, I also share another low cost marketing idea for you to implement immediately in our new segment loving called What Have You Got To Lose ? And we revisit a past episode in which Australia’s #1 ranked residential real estate agent</str
Tue, October 25, 2016
335 - How To Encourage Customers To Buy More With Afterpay's Nick Molnar.
Nick Molnar has figured out how to encourage customers to buy more. He is the founder of Afterpay , a simple payment system that lets customers buy what they want today (in fact, they can take it home immediately), then pay for it over 4 equal fortnightly installments. It’s also proving a great way for retailers to sell more. Here's how Afterpay works for merchants . We cover plenty of ground in this chat including: What Nick learnt working in his family's retail jewelry business How to encourage customers to buy more How the idea for Afterpay came about How Afterpay enables retailers to increase sales How Nick rallied his most loyal customers to do his marketing Plus plenty more Plus I launch a new segment called What Have You Got To Lose? in which I share one simple yet effective marketing idea that you can go and implement immediately. An idea that won't cost a fortune (if anything) to implement, and that might just generate you more awareness, more enquiry, and ultimately more sales. EPISODE TIMELINE 00:00 Love for Cornerstone Business Solutions & WebCentral 00:56 Teaser 01:25 Welcome & overview 03:32 Today’s guest introduction - Nick Molnar of Afterpay 07:08 Interview with Nick Molnar of Afterpay 39:06 Insights into Cornerstone Business Solutions & WebCentral 41:36 My Top 3 Attention Grabbers from my chat with Nick Molnar of Afterpay 44:00 [New Segment}] What Have You Got To Lose? 45:59 Listener feedback 49:24 Wrap-up and an insight in to both a past guest & next week’s guest MY TOP 3 MARKETING ATTENTION GRABBERS Be customer-centric. Never stop looking at your business through the eyes of your precious customers. Be a customer of your own business. Ask customers what they think. Hold focus groups. Do whatever it takes to make this a fundamental tenant of how you grow that beautiful business of yours. Get your customers to do your marketing. Nick’s social media push asking AfterPay customers to encourage their favourite retailers to get AfterPay is genius. What can you get your tribe to do? Know your numbers. This one scares a lot of business owners. But chunk it down. Start by identifying two or three metrics that you could track on a daily
Tue, October 18, 2016
334 - Gwyneth Paltrow thinks this little Aussie retailer is doing very big things
I remember my days working for Australia’s biggest travel agent - I absolutely dreaded wearing their corporate uniform. I felt like such a dag. Polyester shirt, navy slacks. In fact, I think the tie was even on a bit of elastic! Where was today’s guest when I needed her?! She runs a very disruptive uniform business - that even Hollywood star Gwyneth Paltrow loves! Her name is Felicity Rogers and she started Cargo Crew . I met her a couple of months ago at the Telstra Business Awards where I was the emcee. In fact, the year before, Cargo Crew actually won the National Small Business Award! So, what’s Cargo Crew. Well, as Felicity says “She’s building a brand that crews (that’s her funky word for workers) around the world love to wear”. She goes on to say “Cargo Crew creates original, design led uniforms that enhance and compliment a business’ visual identity and brand language.” Cargo Crew now exports to over 30 countries with 12,000 crews around the world wearing their uniforms. Their clients include Renault, Hoyts & Freedom Furniture, artisan coffee roasters Seven Seeds and even Gwyneth Paltrow’s Goop skin care business. Felicity shares: The power of a good corporate uniform Why your business’s visual language is important How she got a massive international contract by advertising in a little magazine How Gwyneth Paltrow came to wearing a Cargo Crew apron Plus we talk pricing, photography, retail vs online and plenty more BTW, during the interview, Felicity forgot to tell us about another big win, which I’ll share with you after the interview. Plus I have some feedback from a listener who’s been inspired to create a podcast herself. And we revisit a past episode in which Australia’s voice of online retail shares some gold. Yep, another big epsidoe of your favourite Marketing podcast , so let's get stuck right in. EPISODE TIMELINE 00:00 Two marketing insights 00:44 Episode teaser 01:24 Welcome & overview 02:41 Today’s guest introduction - Felicity Rogers of Cargo Crew 03:57 Today’s guest introduction - Felicity Rogers of Cargo Crew 05:54 Interview with Felicity Rogers of Cargo Crew 43:37 Insights into DesignCrowd & WebCentral 45:45 My Top 3 Attention Grabbers from my chat with Felicity Rogers of Cargo Crew 48:19 Listener feedback 49:44 Wrap-up and an insi
Tue, October 11, 2016
333 - How to create an amazing business culture with Ant Morell from Bounce
Ant Morell knows how to create an amazing business culture. He is the founder of Bounce - an indoor trampolining playground for people of all ages, that’s experienced some extraordinary growth in its first four years; and a big reason for this is due to the amazing culture Ant and his team have created. To fully understand how they’ve done this, you’ll need a basic understanding of a Melbourne-based charity called Reach ; because that’s where I met Ant for the first time about 10 years ago. Reach had a huge impact on my life, and on Ant as he’s utilised a lot of what he learnt at Reach to build the Bounce brand philosophy. So Reach is a wonderful NFP that’s focussed on helping young people at risk find their passion in life. It’s based on a concept called The Hero’s Journey which focusses on how we as humans will only find true happiness in life when we acknowledge just how good each of us are, and that we all have the right to put our best self forward in whatever we choose to do in life. Imagine if you’d learnt that when you were at school?! So … back to Bounce . Whilst Bounce in its physical form is simply a room full of trampolines, in it’s emotional form (it’s brand) Bounce is all about personal empowerment - both for its staff and customers. This will make more sense as we get into the interview. So pen and paper at the ready as Ant also covers: How to build a meaningful business culture Tips on how to attract and retain great staff Ideas around creating unforgettable customer experiences But that's not all. In this episode of your favourite marketing podcast : I tackle a question from a listener who’s wanting to be a breath of fresh air in a stuffy old industry. I have some feedback from a listener who runs a 3rd generation, 66 year old family business. And we revisit an old episode in which Mia Freedman takes us inside the Mamamia empire . Yep, another big episode, so let's get stuck, right in. EPISODE TIMELINE 00:00 Two marketing insights 00:47 Teaser 01:22 Welcome & overview 02:53 Today’s guest introduction - Ant Morell of Bounce 05:39 Interview with Ant Morell of Bounce 38:35 Insights into Key Person of Influence & WebCentral <stron
Tue, October 04, 2016
332 - 19 year old high school dropout Chris Kelsey has a very refreshing take on how to grow a multi-million dollar business
High school dropout, Chris Kelsey, is 19 years old and started Appsitude , a San Francisco based app and web development company in December 2014 (when he was 17) that has made over $6 million in revenue so far this year. Employing 60+ staff, he's also built many successful apps including Premium Wallpapers HD which received over 40 million downloads and did $8m revenue before it was sold in 2015. Now you may be thinking, “What can I, the seasoned business owner, learn from a 19 year old?” Strategies around attracting clients The importance of thinking big How he attracts A-players into his team Plenty more Plus I tackle a listener question about referencing death in their marketing, share a testimonial from a past attendee of my Philippines outsourcing tour , and I share some feedback from another listener (I have two!) who's been touched by the two recent Orange Sky episodes . Let's get stuck right in! EPISODE TIMELINE 00:00 Two marketing insights 00:34 Episode teaser 01:00 Welcome & overview 02:45 Create Freedom Through Outsourcing Tour #3 update 06:29 Today’s guest introduction - Quentin Nolan from Liquid Snow Tours 07:52 Interview with Quentin Nolan from Liquid Snow Tours 45:00 Insights into DesignCrowd & WebCentral 47:31 My Top 3 Attention Grabbers from my chat with Quentin Nolan from Liquid Snow Tours 49:04 Listener's marketing question answered 53:42 Listener feedback 55:53 Wrap-up and an insight in to both a past guest & next week’s guest EPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. DesignCrowd - The world's #1 custom design marketplace Save $100 off your first design. RESOURCES & LINKS MENTIONED Create Freedom Through Outsourc
Mon, September 26, 2016
331 - Spell & the Gypsy Collective's Lizzy Abegg on how she (and her sis) built a multi-million dollar Byron Bay fashion empire.
8 years ago, Lizzy Abegg had an epiphany that she needed to move to Byron Bay to help her little sister grow a struggling jewelry business. Well, that business is now called Spell & the Gypsy Collective ... and it’s a multi-million dollar fashion empire. “Spell and the what?!” I hear you say. Spell & the Gypsy Collective is a Byron Bay fashion label with a cult-like following. The label began when Lizzy’s little sister Isabella (whose childhood nickname was Spell ) started selling her handmade jewellery at Byron Bay's local markets. Before too long Lizzy had an epiphany that she needed to be in Byron Bay with her sister, so left her Bondi Beach home and career as a film editor to become Spell’s business partner. From there the label has expanded into fashion, accessories and homewares … and they recently won the overall national Telstra Business Award (against some pretty bloody tough competition). Spell is now consistently doing over a million dollars a month, has 660,000 Instagram followers, and a flagship store frequented by celebs from around the world. It’s also a shining example of entrepreneurship and business passion in the notoriously tough and highly competitive fashion industry. We cover a lot of ground in this chat … from the early days of Spell , to the importance of authenticity, to why we should avoid perfection, to some critical factors in ensuring your marketing actually delivers. Plus I share some feedback from a listener who's taking action after tuning in to their favourite marketing podcast ;00, and I share three live events that you should consider attending (well, two actually, the first one is invite only and all invites are gone). That said, I'll be doing a n epsidoe from it with all the key learnings. Yep, another big show. Let's get stuck, right in. EPISODE TIMELINE 00:00 Two marketing insights 00:37 Teaser 01:15 Welcome & overview 02:45 3 ways to improve your marketing by attending these live events 06:25 Today’s guest introduction - Lizzy Abegg of Spell & the Gypsy Collective 08:34 Interview with Lizzy Abegg of Spell & the Gypsy Collective 50:54 Insights into Key Person of Influence & WebCentral 53:01 My Top 3 Attention Grabbers from my chat with Lizzy Abegg of Spell & the Gypsy Collective 55:24 Insights from a listener who's taken action 1:00:41 Wrap-up and an insight in to both a past guest & next week’s guest EPISODE SPONSORS WebCentral - Exclusive listener offers <a href="https://www.webcentral.com.au/timbo/" targe
Mon, September 19, 2016
330 - How to create profitable business partnerships with Quentin Nolan of Liquid Snow Tours
This episode is a masterclass in how to create profitable business partnerships. Quentin Nolan from Liquid Snow Tours , owns an Aussie-owned ski tour operation that can book you a skiing holiday in Japan, Canada, NZ and South America. Nothing special about that; but what is special is the fact that (at the age of 31) Quentin has built an $8 million dollar business, has profitable business partnerships with Australia's two biggest airlines and owns 6 hotels in Japanese ski resorts. Listen in as Quentin shares some absolute gold with us including: How he launched the business when he was 21 The key to developing solid, long-standing partnerships How and why he's now buying hotels Insights in to how he's effectively using social media as a #1 marketing tool Plus so much more Plus I share Part 4 of a 4-part series in which I share some highly clickable email subject lines that will get more of your emails open, more often. You'll find Part 1 (the first 5 email subject lines) in this episode of your favourite marketing podcast, and here's Part 2 and Part 3 . Let's get stuck right in! EPISODE TIMELINE 00:00 Two marketing insights 02:35 Welcome & overview 04:10 Create Freedom Through Outsourcing Tour #3 announcement 08:02 Today’s guest introduction - Quentin Nolan from Liquid Snow Tours 09:23 Interview with Quentin Nolan from Liquid Snow Tours 47:06 Insights into DesignCrowd & WebCentral 48:55 My Top 3 Attention Grabbers from my chat with Quentin Nolan from Liquid Snow Tours 50:34 Part 4 - Highly Clickable Email Subject Lines 55:56 Wrap-up and an insight in to both a past guest & next week’s guest EPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. <a href="http://www.designcrowd.com/t
Tue, September 13, 2016
329 - A brave sea change that lead to growing a dream business, with Pauy Medeiros of The Source Bulk Foods
Paul Medeiros (and his wife) made a brave sea change by leaving corporate and buying the Mullumbimby Fruit Shop. Then, when Woolworth’s decided to come to town, he could have panicked and accepted the fact that Australia’s biggest supermarket chain would kill off his business. Instead, he rolled the dice, and more than doubled their retail footprint. He’s now the founder of one of Australia's hottest up and coming franchises - The Source Bulk Foods. This is a story of courage, determination and being true to one’s values. Paul Medeiros is a cubicle escapee who left a high-paying / high-pressure executive position in a large publicly listed company to start a better life up near beautiful Byron Bay Paul is also the founder, owner and head Franchisor of The Source Bulk Foods business - an amazing new retail concept that’s taken the franchise world by storm. Basically, it’s a good old-fashioned grocery shopping done in a modern way. The shops look and feel very rustic and organic - lots of exposed brick and wood, and they sell ~ 400 bulk whole foods like nuts, seeds, grains, herbs, spices, cleaning and personal care products etc. You can buy as little or as much as you like. The big point-of-difference is its waste-free shopping. Customers BYO their own bottles, containers and bags to refill, as The Source is plastic bag free experience. Paul shares some absolute gold with us: His escape from the cubicle How he spent 3-years deciding on his next move How he took on one of the biggest supermarket chains … and won! His clever approach to LAM … and so much more Plus I share Part 3 of a 4-part series in which I share some highly clickable email subject lines that will get more of your emails open, more often. You'll find Part 1 (the first 5 email subject lines) in last week's episode of your favourite marketing podcast, and here's Part 2 . Let's get stuck right in! EPISODE TIMELINE 00:00 Two marketing insights 02:38 Welcome & overview 04:04 Check-In 08:21 Today’s guest introduction - Paul Medeiros of The Source Bulk Foods 06:07 Interview with Paul Medeiros of The Source Bulk Foods 49:21 Insights into Key Person of Influence & Cornerstone Business Solutions 52:22 My Top 3 Attention Grabbers from my chat with Paul Medeiros of The Source Bulk Foods 54:2
Tue, September 06, 2016
328 - How to create a business that doesn't depend on you with Joyce Ong of the Young Musicians Academy
Today’s guest did the interview in her pyjamas. Why? Because she can! She’s a true entrepreneur, starting a business to help put herself through university, only to then systemise it so that today it runs for the most part … without her. And who doesn’t want a bit of that?! Joyce Ong (PJs and all!) is the founder of the Young Musicians Academy - shares her secret sauce on how she’s created a business employing 35 music teachers - that paid her way through uni, and then some! In a recent email to me from long time listener Russ Porteous he said: “I met Joyce at the July Business Blueprint Conference, and she was one of the highlights of the 4-days. Joyce is a true entrepreneur, starting a business to help put herself through university, only to systemise the business so that today it runs for the most part without her ... I don't know Joyce's full story, but I think given her personality it’s one we’d all love to hear. By systemising her business, Joyce has been able to remove herself from her business and follow other passions.” So, listen in and discover: How to hire people smarter than you without relying on the resume Joyce's 3 D process to creating systems Her global outsourcing strategy How she’s created a high converting website with a simple, strategic offer And how letterbox drops, school newsletters & JVs have worked to grow her business Plus I share Part 2 of a 4- part series in which I share some highly clickable email subject lines that will get more of your emails open, more often. You'll find Part 1 (the first 5 email subject lines) in last week's episode of your favourite marketing podcast ;0). Let's get stuck right in! EPISODE TIMELINE 00:00 Two marketing insights 02:43 Welcome & overview 04:07 Today’s guest introduction - Joyce Ong of the Young Musicians Academy 06:07 Interview with Joyce Ong of the Young Musicians Academy 33:48 Insights into WebCentral & Cornerstone Business Solutions 36:24 My Top 3 Attention Grabbers from my chat with Joyce Ong of the Young Musicians Academy 38:43 Part 2 - Highly Clickable Email Subject Lines 43:01 Wrap-up and an insight in to both a past guest & next week’s guest EPISODE SPONSORS WebCentral - Exclusive listener offers <a href="https://www.webcentral.com.au/timbo/" target="
Tue, August 30, 2016
327 - How To Make a Viral Video with David Christison Who's Made 8 Hugley Successful Ones
Ever wondered how to make a viral video? Then listen up. David Christison is the founder of The Woolshed - a video production company based in Melbourne that’s done something quite genius (I think) for the art of viral videos, and the marketing of his own business. Over the past two years the Woolshed has produced 8 unique viral videos . Videos that many of you would have seen, and gone OMG! … then gone and shared it with your mates. But the amazing thing is, all 8 of the videos are fully manufactured. They’re fakes! This is an absolute masterclass on how to make a viral video. You’ll find all eight viral videos over at at this blog post , but some of the major ones include the guy who fights off a Great White Shark in Sydney harbour (this one sucked me in!); the crazy guy who runs into an outback tornado to take a selfie; and the snowboarding girl being chased by a bear! As David says in his press release, “We set out to better understand exactly how to create short-form, highly shareable and snackable’ content, that is capable of reaching worldwide mass audiences, without the luxury of pricey media buys, ad campaigns, publicity strategies or distribution deals.” And, without any paid media, promotion or publicity here’s what the 8 viral videos have achieved: 164 years of YouTube watch time 205 million online views 500,000+ comments Plus worldwide news coverage on all the big outlets Add to this the fact that this brilliant experiment single-handedly launched David’s business, to the point now where they are working for big names clients from around the world. I love this story. Listen in and you’ll discover what works, what doesn’t, and what are the absolute ‘must haves’ for any viral marketing campaign. PLUS, I share part 1 of a 4-part series in which I share 5 email subject lines that are highly clickable. I’m also excited to announce The Growth Hack Accelerator , a live event I’m speaking at in September. Joined by two other speakers in Outsourcing expert David Warne, and Systems specialist David Guest, Growth Hack Accelerator is a ridiculously practical 3-hour breakfast session in which you’ll discover … How to create a marketing system that will position you as a thought leader How to radically reduce your businesses greatest expense How to remove yourse
Mon, August 22, 2016
326 - How to make more money by working less in your business with Posture Podiatry's Daniel Gibbs
Today's guest very kindly cancelled a game of golf (on a Tuesday morning!) in order to do this interview, so the epsidoe title of how to make more money by working less in your business is more than apt! I met Daniel Gibbs of Posture Podiatry at an event recently, when he came up and told me how much he loved my show , and began to explain how he’d implemented a few of the ideas he’d heard over the years. I was impressed ... I do love a good action-taker. He particularly liked the episode I did with Dentist Padi Lund who, on the verge of suicide, made some fundamental changes to his business life, and lived to tell the story. Now, whilst Daniel’s predicament was never that dier, he did find himself at one point being booked out 3-months in advance, seeing patients at midnight, feeling completely exhausted trying to both work on and in his business, whilst at the same time wanting to be there for his heavily pregnant wife. So, like any motivated business owner, he made some fundamental changes to the way he did business. This really is inspiring stuff. Listen in and you’ll discover: How to work less in your business How to implement an unforgettable customer experience The importance of systems … and post-it notes! How critical that first 20 seconds with a customer is How the quality of the herbal tea that you serve is in direct relationship to the quality of your service Why you need a Wall of WOW ! And so much more After working under another Podiatrist for a number of years, Daniel opened his own clinic at the age of 29, and from day one made a decision that it was going to be the best in class. In today's episode, I also help a Horse & Donkey charity called Hope Pastures who has zero marketing budget but needs to feed their precious animals over the cold Winter month, with an idea that could help them raise plenty! It based on this fantastic crowd funding campaign: Yep, another big episode of your favourite marketing podcast . So, let's get stuck, right in. EPISODE TIMELINE <st
Tue, August 16, 2016
325 - Willie Smith's ... A Boutique Cider Brand Punching Way Above Its Marketing Weight
Sam Reid is the co-founder of cider brand Willie Smiths . I meet Sam at the recent Telstra Business Awards in Tasmania. Now, one of my jobs as the emcee was to announce the finalists for each category and read out a short bio about their business. Each business always got a round of applause … although some got a bigger applause than others. Willie Smith’s Cider got the biggest by far …. Quite heartfelt, it was! So, in kicked my marketing brain. What are they doing that other businesses aren’t? What makes them so special? Basically … Why all the love?! At the end of the night I suggested he come on the show and reveal his secret sauce. “Hell yeah!” was his measured response. So, here’s Sam Reid, co-founder of Willie Smith’s Cider. Also in this episode of your favourite marketing podcast, I share my top 10 ice-breaker questions that I use during pre-interview chats, and in general when meeting people for the first time. They get past the surface and fast-track getting to know someone at a much deeper level. And I even give you my answers to each of the questions. Yep … it gets personal! Let's do this! EPISODE TIMELINE 02:12 Welcome & overview 04:36 Today’s guest introduction - Sam Reid of Willie Smiths 05:53 Interview with Sam Reid of Willie Smiths 46:07 Insights in to WebCentral & Designcrowd 48:02 My Top 3 Attention Grabbers from my chat with Sam Reid of Willie Smiths 50:50 My Top 10 Ice-Breaker Questions 57:40 Wrap-up and insights in to next week’s guest EPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. Designcrowd - Save up to $100 on your first design. The world's #1 custom design marketplace - beautifully simple & cheap. We love cheap! RESOURCES & LINKS MENTIONED Willie Smith's official website Joshua Nichols on <a href="http://smallbusinessbigmarketing.com/how-to-create
Mon, August 08, 2016
324 - The Sufferfest : A masterclass in how to create a kick-ass brand with ex-Swiss banker David McQuillen
Today's episode is a masterclass in successful brand building. Ex-Swiss banker David McQuillen, is the founder of Sufferfest and CSO (that’s Chief Suffering Officer ) of the mythical country ... Sufferlandria . Bored with conventional ways to get fit on a bike, David taught himself how to edit video, and after negotiating rights with major cycling races (like the Tour de France!), he created his first Sufferfest training video and inflicted it on the world. And the world responded very favourably. So much so that he took it down as quickly as he put it up! You’ll find out why shortly. He then had his confidence boosted after being called an assassin , and a sadist , and realising his true calling was to spread agony and misery, David quit his well-paying career, and escaped the cubicle to focus fulltime on building Sufferfest . It’s now a multi-million dollar brand run out of his home in Tasmania. Now do not fear, this isn’t an episode for middle aged men in lycra! Uh-uh, I think you’re gunna love this, as we uncover: The importance of creativity in building a brand people love How to build a tribe of long-term, loyal customers The importance of an authentic brand language Why humour is important in your marketing messages A secret social media strategy ... that doesn’t involve you! Plus I share some feedback from a motivated listener who sent me a letter typed on a 1952 Remington typewriter. Love a bit of old school marketing. Let's do this! EPISODE TIMELINE 02:03 Welcome & overview 03:38 Today’s guest introduction - David McQuillen of Sufferfest 05:53 Interview with David McQuillen of Sufferfest 38:06 Insights in to WebCentral & Designcrowd 40:24 My top 3 attention grabbers from my chat with David McQuillen of Sufferfest 42:56 Listener feedback who's testing a referall marketing idea shared on a past episode 48:08 Wrap-up and insights in to next week’s guest EPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. Designc
Tue, August 02, 2016
323 - How To Disrupt Any Industry with Dominic Holland from Tow.com.au
Every industry is ripe for disruption. That’s the view of today’s guest, 29 year-old Dominic Holland of tow.com.au. Launched just two years ago, tow.com.au has completely disrupted the long-established and tightly held towing industry. The business did 7-figure revenues in year one and grew in year two by 350%. Listen in as Dom explains how to disrupt any industry. [Tweet "This business did 7-figure revenues in year one. And grew by 350% in year two! Here’s how."] [Tweet "'We’ve found something that clients are demanding and begging us for.' @dommholland"] The amazing thing is, software engineer Dom, knew nothing about towing. What he did understand was that technology is shaking the foundations of every industry. That every industry has massive potential, and it’s just about working up the right model that delivers customers what they want, and makes it incredibly easy for them to use you. [Tweet "'Everyone coming to your site looks for the same thing – give it to them immediately'@dommholland"] Dom himself was last year awarded Queensland’s Young Entrepreneur of the year, and recently won the New Business Category at the 2016 Telstra Business Awards. I gotta tell ya, this chat is dripping with marketing gold, as Dom explains: How and why to disrupt your industry A pro-tip for ensuring your website converts visitors to buyers A simple hack to automating those annoying tasks in your business Why Google Adwords is better than trying to rank organically And so much more…. Seriously, hit pause and grab your journal. You know, there was so many learnings in this interview that I’ve captured them all in this blog post How a very disruptive business did 7-figure revenues in year one – with Dominic Holland of Tow.com.au. Plus I share a voicemail I received from a listener and very motivated business owner who read The Boomerang Effect recently, and has seen some outstanding results in his business. Enjoy this one … and remember, there’s magic in taking action. EPISODE TIMELINE 01:42 Welcome & overview 03:04 Check in 04:37 Listener case study 06:30 Today’s guest introduction - Dom Holland of tow.com.au 08:03 Interview with Dom Holland 46:51 Insights in to WebCentral & Designcrowd 48:52 My top 3 attention grabbers from my chat with Dom Holland 51:05 Wrap-up and insights in to next week’s guest EPISODE SPONSORS WebCentral Get your online marketing sorted with these exclusive listen
Sun, July 31, 2016
322 - [WARNING] This episode will challenge you, but ultimately leave you feeling inspired (I hope).
Hey team. Bonus episode today, and a different kind of one at that. No marketing gold, no business lessons (well maybe a couple), just an inspiring conversation with a couple of homeless people, and a fellow for whom volunteering has enabled him to see his work life in a whole different way. By the way, there’s a language warning on this one. Nothing outrageous, but I do get a little fired-up. You may recall a couple of episodes back I interviewed Lucas and Nic, the founders of Orange Sky Laundry – a mobile clothes washing service for homeless people. If you haven’t listened to it then I suggest you do. Nic and Lucas’s idea and passion touched me big time, so following that interview, I went and volunteered for them, spending a couple of hours at an Orange Sky Laundry parked on Collins Street in Melbourne’s CBD. I loved every bit of it. The chance to give back to people in need. The chance to learn some life lessons from those less fortunate. And the conversations I had with one of their volunteers, and a couple of Orange Sky’s homeless friends, have been life changing. I’ll share what I learnt, later on. So, listen in as I wander through Melbourne’s CBD trying to locate the Orange Sky Van ... Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, July 27, 2016
321 - How to Avoid Discounting with Tas Moulis of QPaint
It is so easy to discount, to undercut your competition to get the business. Although it's an easy strategy it is quite simply a race to the bottom. Once you have the lowest price there is nowhere left to go. Tune in this week as I chat with Tas Moulis of QPaint about how to charge full freight and see your business thrive because of it. This one's all about how to avoid discounting. [Tweet "'How and why to avoid discounting in your business"] In this fireside chat with Tas we cover: Tas's 3 effective strategies on how to avoid discounting Why building relationships is crucial in business The power of getting off the tools and focussing on what's going to generate the big bucks Some serious business courage PLUS I head back to last week's interview with Orange Sky Laundry and my night out onsite with them. I capture a bit of a chat I had with Matt, one of Orange Sky's brilliant volunteers and Herb one of Orange Sky's homeless friends. Herb is one seriously beautiful human being. The first thing he did was give me two tickets to the footy as he had 4 bags with all his possessions in them that he wouldn't be allowed to bring into the ground. Here are 4 powerful lessons Herb taught me during our chat: There’s always someone worse off than you. Be grateful for what you have. And you don’t need much to be happy. Plenty of marketing gold in today's episode. Enjoy! EPISODE TIMELINE 01:30 Welcome & overview 02:47 Today’s guest introduction - Tas Moulis of QPaint 03:44 Interview with Tas Moulis - Part 1 38:13 My top 3 attention grabbers from my chat with Tas Moulis 40:33 Insights in to WebCentral & Designcrowd 42:45 Interviews with Matt & Herb from my night on the road with Orange Sky Laundry 59:20 Wrap-up and insights in to next week’s guest EPISODE SPONSORS WebCentral Get your online marketing sorted with these exclusive listener offers. Designcrowd.com - Save up to $100 on your first design. The world's #1 custom design marketplace - beautifully simple & cheap. We love cheap! RESOURCES & LINKS MENTIONED Tas's official website <a href="http://smallb
Tue, July 19, 2016
320 - Orange Sky Laundry - A simple idea that's making the world a better place.
Every now and then I do an interview which not only changes the way I look at business, but changes the way I view things … A bit woo woo I know, but get ready for a thoroughly inspiring interview with the founders of the social movement Orange Sky Laundry , who have become our 2016 Young Australians of the year, no less. One day they had a crazy idea to throw a washing machine and a dryer in the back of a van and go and help out the homeless by doing their washing. Orange Sky Laundry was born. Not only did they not realise that this crazy idea was a world first but it was what happened between hitting the go button on the washing machine and the load being finished and dried is what makes the real difference … conversations. I spent a night out on the road with Orange Sky Laundry and I had some really powerful conversations which I will bring to you in the coming weeks. Here’s Orange Sky’s Why... Now I am seriously motivated to help these guys and you can help too. Here are 3 ways: You can volunteer You can donate (as little as $6) You can introduce them to someone you know , someone who can do the above 2 things or (and maybe even better) you can introduce them to a HUGE sponsor. I really loved bringing this episode to you and I hope you get as much out of it as I have. EPISODE TIMELINE 01:24 Welcome & overview 02:20 A quick update on a recent episode about race car sponsorship 03:00 Today’s guest introduction - Nick Marchesi & Lucas Patchet of Orange Sky Laundry 04:11 Interview with Nick Marchesi & Lucas Patchet - Part 1 19:05 Insights into WebCentral 20:20 Insights into DesignCrowd 21:05 Interview with Nick Marchesi & Lucas Patchet - Part 2 33:10 My top 3 attention grabbers from my chat with Nick Marchesi & Lucas Patchet 35:50 Feedback from an annoyed listener 38:12 Wrap-up and insights in to next week’s guests EPISODE SPONSORS WebCentral listener offer – Beautiful and effective websites. Yes, you can have it all! DesignCrowd.co
Mon, July 11, 2016
319 - Philippines Outsourcing Tour #2 : Highlights & Learnings from Timbo and Friends.
This episode was recorded on the second Small Business Big Marketing Outsourcing Tour to the Philippines. Now before we get started I know that outsourcing means different things to different people and I've covered my thoughts on Australian businesses outsourcing to the Philippines on the blog . This episode is all about looking at the glass half full. I share my thoughts as I taxi down the runway in Manilla, ready to take off back to Melbourne and I also captured some of my guests thoughts, opinions and 'aha' moments in the minibus after the tour as well. Here are some of those insights. 1. Adam Longhurst from Leather Italia Why did you join the tour? Adam has felt the full force and effect of fluctuations in the Aussie dollar. He attended the tour with his eyes wide open to see what opportunities there were for outsourcing any of the labour components of his business. Aha Moment? Outsourcing bookkeeping and accounting. When Adam sat back and really thought about it, he realised he was spending a disproportionate amount of time on the books. Now it’s certainly important to be across the numbers but is that really what he went into business to do? Outcome? Adam loves his accountant, he’s highly skilled and one of his trusted advisors BUT he’s constantly on his back about bookkeeping. Tony doesn’t want to do the books, he doesn’t like doing the books, however another full time employee in Australia is cost prohibitive. Some people buy components offshore, we’re trying to buy some labour offshore. If we grow, then more money and jobs will come off the back of that directly into the Australian economy too. 2. Russ Porteous of Firewize Why did you join the tour? I wanted to see, in person how business is done in the new economy. Aha Moment? We went to a BPO (Business Process Outsourcing) that was as professional an outfit as ever I’ve seen anywhere. Outcome? This tour is on the back of 15 years of research, I’ve come to crystallise in my mind how we can move from an adhoc outsourcing basis to a more streamlined, wholistic and professional strategy. 3. Marcus Nicholls & Ariel Endean of Akuna Pet Resorts Why did you join the tour? We had been considering outsourcing for 2 years. We were already outsourcing some small tasks but we were afraid of goin
Tue, July 05, 2016
318 - Is Race Car Sponsorship a Smart Marketing Strategy?
I LOVE it when I get seeded! I was seeded a little while back from long time listener Steve Keil from The Laser Group to go to a corporate race day with a Porsche V8 Supercar that The Laser Group sponsors. I think it's fair to say that this episode is the highest octane, adrenalin pumping full throttle show I have ever produced. Have you ever wondered what the ROI on sponsoring a race car is? I've often wondered what the point was in having your logo on a race car that was belting down the race track at 200 km/hr. Is it really good brand awareness? Is it really worth the money? How much does it cost anyway? In this episode I take you along for the ride (literally). I had a microphone on me all day and interviewed Steve Keil about why he decided to sponsor a race car, and it may not be the reasons you think. I also had the chance to interview V8 supercar racing legend Steve Richards about his car which is his business and his approach to obtaining great sponsors. I spoke to some Laser Group staff and some of their clients to really get the full picture on the whole racing car sponsorship thing. By the end of this episode if nothing else you will be entertained. You will also have a clearer picture of what it means to sponsor a racing car and a whole new perspective on staff and client engagement. The verdict? I'm all for it! Thanks so much to Steve Keil and The Laser Group for seeding me, and also Steve Richards for keeping me alive! Enjoy this one team, I know I did! EPISODE TIMELINE 02:08 Welcome & overview 02:55 Insights into WebCentral 04:04 Today’s introduction to the race day 17:30 Cornerstone Business Solutions 18:50 Race day - Part 2 34:08 My top 3 attention grabbers from the race day 36:46 Wrap-up and insights in to next week’s guests EPISODE SPONSORS (PLEASE SUPPORT THEM) WebCentral listener offer – Helping your website get found, fast. Cornerstone Business Solutions Reduce your business running cost by up to 90% RESOURCES & LINKS MENTIONED The Laser Group's official website Steve Richard's official racing site Small Business Big Marketing Blog: Seeding, Sponso
Tue, June 28, 2016
317 - Should You Sell Your Business and Follow Your Passion?
Have you ever thought to yourself… Should I sell my business, pack everything up and just hit the road? Well I have found a guy that has done just that and is literally living the dream. He and his wife owned and ran a printing business for 12 years. They were in the daily grind, employing staff, constantly keeping the wheels turning to pay the bills. Then one day they decided to pack up, sell up and go on a 16 month road trip around this beautiful country with their two young children and you wouldn’t believe it… This trip spawned a whole new business. In this fireside chat we cover: The motivation behind creating the documentary 'The Big Lap" How to create content even when you have no experience Content marketing on steroids How to use Facebook advertising to drive traffic to your website then sales Re-marketing on facebook Building a community I also cover a marketing question from ME. I've been bugged by a particular SEO question for months. When you create a piece of content for your website you should write around a specific keyword or key phrase. As you know I cover a wide range of small business marketing topics on each and every episode so I'm often stumped as to what should be the 'focus keyword'. So I turned to SEO expert and past guest of the show Rand Fishkin from Moz. *GEEK ALERT* Here's Rand's response: There's not much metadata required these days. The page title, meta description, and any schema markup ( https://moz.com/learn/seo/schema-structured-data ) that applies, and that's pretty much it. If you're looking for more on how on-page SEO works these days, check out https://moz.com/blog/on-page-seo-8-principles-whiteboard-friday If your challenge is more choosing what to make the focus keywords, my advice would be to think about the problem the podcast/shownotes solve for people, and what folks might search for that would result in them being extremely happy to find that particular show. A tool like Keyword Explorer (from Moz) or Ubersuggest (which is free) might help, too. Geek is Chic! If this makes no sense to you feel free to send this to your web developer to help you out. EPISODE TIMELINE 01:03 Welcome & overview 02:40 Insights in to WebCentral 03:55 Time for a check-in on the week 05:41 Today’s guest introduction - Steven Baille of Expedition Australia 06:45 Interview with Steven Baille - Part 1 15:13 Insights in to Corner
Thu, June 23, 2016
316 – How this Rock n' Roller knocked back a world famous superstar to stay authentic in business
It is not very often that you get to meet an authentic business owner who is part of the fabric of an entire culture. James Young lives and breathes rock and roll. James bought Melbourne's Cherry Bar originally as a vanity purchase so that he would always be able to get into his favourite rock and roll bar. Since then he has re-named the street on which it resides to AC/DC lane and attracts some of the biggest names in rock and roll to perform side shows in his dark and shadey, 200 person bar. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, June 14, 2016
315 - A look inside Work Club, an exclusive co-working space designed to ignite creativity & inspiration
10 years ago I had an idea to create a co-working space. My idea was along the lines of Qantas Club meets your home office. This interview is with a guy who not only had the same idea but has executed with passion and courage. And now … I'm a client of his! Work Club is redefining the whole idea of co-working, serviced offices and business clubs by focusing on the workspace as a whole. Owner and founder Soren Trampedach is passionate about functional design, diversity and furniture. Soren has consulted and continues to consult on workplace optimisation and trends for some really big players like Google, Microsoft and Deloitte so he knows a thing or two about how to create an inspirational place to work. He also has a tonne of courage. Ever since the beginning of Work Club they have remained exclusive, only taking a limited number of people from any given industry. That has meant saying no to a lot of potential clients. Soren reminds his staff that compromising on their values is like peeing in your pants. It might feel nice in the beginning but it soon becomes cold and smelly. In this chat we discuss: Soren's theory on Leonardo DaVinci and diversity Functional design for workspaces The importance of beautiful furniture The art of story telling The importance of intention in every little thing you do The business failings that lead to Work Club The power of a community and his version of TED – The Florence Guild Also, a big thank you to everyone who has tweeted @VirginAustralia about your excitement that your favourite marketing podcast will be aired from 35,000 feet in the air. It’s never too late to get excited and I’d love for you to tweet them if you haven’t already. I defer a listener question to good friend and original co-host of Australia’s best marketing podcast Luke Moulton from Plankton Digital about whether or not you should post videos to Youtube or Facebook. Yep, another big show today. Let's do it! Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, June 06, 2016
314 - The Cold-Pressed Juice Phenomenon, Escaping the Corporate Cubicle and Living the Dream with Nat & Steve from Greene St Juice Company
You know how much I love a cubicle escapee story … someone who leaves the corporate life and starts their own business. Well, let me introduce you to two that opened their first business without any prior small business experience. Steve a finance man in the gold industry and Natalie a lawyer moved back home to Melbourne from New York with a vision to create one of Australia’s first organic cold pressed juice brands … Greene St. Juice Company . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, May 31, 2016
313 - Taking bikinis off the stage of Miss Universe NZ was the key to fixing this toxic business
Nigel Godfrey - raconteur and owner of the rights to Miss Universe New Zealand has taken a toxic business that had a globally recognised brand and turned it around. It has been described as the greatest turn around of any territory in the last 25 years and he's done it all in under 3 years. We also discuss how as a culture we don't celebrate entrepreneurs enough. We go crazy over sports and hold them up as role models and we don't do that for business owners and entrepreneurs but we should. In this fireside chat we talk about: How to fix a toxic business Why entrepreneurs should be celebrated How to attract sponsorship when you have little to offer The power of Facebook to attract sponsors and build a brand The bigger picture - how Miss Universe has become rewarding for Nigel and the contestants Plus I have another testimonial for my book The Boomerang Effect and I crowdsource a listener question: What’s the greatest tip you have seen for a ‘hair on fire’ emergency business such as an emergency plumber or electrician? Here are some of my tips: Cover your car in fridge magnets and park it somewhere where there’s high foot traffic Place a sticker somewhere obvious on the appliance I’ve gone and crowdsourced the answers (Facebook): John Hawes: Simple, fast, beautiful, responsive website. Lee Young: Hold fun and interactive sessions at schools around electrical safety the kids then go home and tell Mum & Dad about this crazy sparky guy who showed them how electricity works and why it’s dangerous. Hunter Leonard: If it's a hair on fire emergency business, you gotta wonder whose hair on fire emergency well-handled would gain the most publicity. Do you fix the Kardashians bathroom sink that's clogged with all that black hair colour, or Prime Minister Malcolm Turnbull's toilet on the election tour bus (no hair in that! what goes on in that tour bus?!). I'd opt for fixing a famous person or famous bloggers drain and then getting them to tell their world about it! Brendan McNally: Get clear on your keywords then create landing pages for each one blocked drains, burst hot water service etc. Don't forget to have some quality ‘helpful’ content on your main site around after hours emergencies, around each specific emergency call out, i.e. How to reset the Safety switch; or How to turn off your mains water. EPISODE TIMELINE 00:30 Welcome & overview 02:33 Today’s guest introduction - Nigel Godfrey of Miss Universe New Zealand 03:42 Interview with Nigel Godfrey - Part 1 16:18 Insights in to Netregistry & Designcrowd.com 18:25 Interview with Nigel Godfrey - Part 2 41:23 My top 3 attention grabbers from my cha
Mon, May 23, 2016
312 – Crowd Carnivore makes buying restaurant-quality beef direct from the farmer simple.
Listen up as Dan Tarasenko from Crowd Carnivore explains how he’s using crowdfunding to connect farmers and consumers. We also explore how they are getting great coverage in some huge media and it all started on Facebook. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, May 17, 2016
311 – Beef ice-cream, Mercedes chauffeured pick-up, a water fun park … All for your Dog. Woof woof!
You’ve heard the saying - ‘Build it and they will come’ but we all know that’s rarely the case. However, if you build it and market it then they are much more likely to come. This week we have Marcus Nicholls from Akuna Pet Resorts who is not scared of taking big risks; and he’s able to because he now understands the power of marketing and of being crystal clear on his perfect client. But that wasn't always the case. The post 311 – Beef ice-cream, Mercedes chauffeured pick-up, a water fun park … All for your Dog. Woof woof! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, May 10, 2016
310 – Getting Ex-Crims Jobs Has Proved a Profitable Little Side Hustle For Ron Stefanski of Jobs For Felons
My guest today helps ex-crims get jobs. And in doing so, he's created a very nice little side business with a passive income - who doesn't want a bit of that?! Plus in today's epsidoe I share the three podcasts I'm loving right now. Let's go! The post 310 – Getting Ex-Crims Jobs Has Proved a Profitable Little Side Hustle For Ron Stefanski of Jobs For Felons appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, May 03, 2016
309 – 12x ROI With These Facebook Marketing Tips By Ignoring All The Rules With Nick May Of Walls by Design
Nick May of Walls by Design is mixing the old with the new. He has managed to get a 12X ROI on his Facebook marketing spend plus a 45% ROI on an old school direct mail campaign. Not to mention countless PR opportunities and recognition from his podcast The Chase Lounge. Oh, and he's a long time listener of Australia's number 1 small business marketing show and a forum member... coincidence? The post 309 – 12x ROI With These Facebook Marketing Tips By Ignoring All The Rules With Nick May Of Walls by Design appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, April 28, 2016
308 – [Bonus Episode] How To Free Up More Cash & Time In Your Business (AKA How To Outsource To The Philippines)
Finding the time and money to work on your business is hard - particularly in Australia where the costs of running a business can spiral out of control very quickly. Wages, rent, staffing issues, paperwork plus plus plus - all stop you from building that beautiful business of yours in to the empire it deserves to be. Well, it doesn't have to be like that. In fact, let me (and today's guest - David Warne of Cornerstone Business Solutions) put an end to the struggle immediately. Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, April 26, 2016
307 – How to Run a Suucessful Event with Sarah-Jane Dunford of Riskology and The Hunter Safety Awards
Listen in as Sarah-Jane Dunford from Riskology explains step by step how to run a great corporate event. In this episode we talk corporate sonsorship, media partners and all those one per center's that make events and experience. The post 307 – How to Run a Suucessful Event with Sarah-Jane Dunford of Riskology and The Hunter Safety Awards appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, April 18, 2016
306 – Jules Lund of TR|BE talks Social Influencer marketing and how to access them
Learn how to use influencer marketing in your small business with TV star turned Entrepreneur Jules Lund. The post 306 – Jules Lund of TR|BE talks Social Influencer marketing and how to access them appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, April 12, 2016
305 – Online Retail Marketing: How Edible Blooms Founder Sells 1000 products a day, with 20% growth and still has plenty of time for her kids
Listen into this fireside chat with Edible Blooms founder Kelly Baker-Jamieson. In this episode you will learn how to master online retail marketing and learn the techniques Kelly uses in her business to keep her website up to scratch and her customers loving them. The post 305 – Online Retail Marketing: How Edible Blooms Founder Sells 1000 products a day, with 20% growth and still has plenty of time for her kids appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, April 04, 2016
304 – Powerful Business Storytelling Tips with Shawn Callahan of Anecdote
Do you want to be seven times more memorable? Listen in to this week's episode with Shawn Callahan of Anecdote to discover how to craft and remember powerful stories for your business with ease. The post 304 – Powerful Business Storytelling Tips with Shawn Callahan of Anecdote appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, March 29, 2016
303 – How to Become a Professional Public Speaker and Build Your Speaking Business
Listen in as the tables are turned and I am on the other end of the microphone with Youtube sensation Melissa Maker as she interrogates me on how I built my speaking business. Grab a pen and paper for this one as I dive deep into the nuts and bolts of what it takes to build a successful speaking career. The post 303 – How to Become a Professional Public Speaker and Build Your Speaking Business appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, March 21, 2016
302 – Cuddlist, Adam Lippin, says we’re sex obsessed but touch deprived – so he started a business to sort us out!
Adam Lippon AKA The Cuddlist talks about how he researches and selects his best ideas, how he started a brand new industry and how he markets new ideas. Join me in this fireside chat as we get right into this amazing (and slightly weird) entrepreneurial journey. The post 302 – Cuddlist, Adam Lippin, says we’re sex obsessed but touch deprived – so he started a business to sort us out! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, March 15, 2016
301 – Do you have the ‘Entrepreneurial Mindset’? Find out how to get it with Booktopia’s Tony Nash, Australia’s Number 1 Online Book Retailer
Do you have an 'Entrepreneurial Mindset'? Listen in as Tony Nash from Booktopia reveals what the entrepreneurial mindset is and how he has used it to build one of Australia's most successful online retailers. The post 301 – Do you have the ‘Entrepreneurial Mindset’? Find out how to get it with Booktopia’s Tony Nash, Australia’s Number 1 Online Book Retailer appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, March 08, 2016
300 – Thankyou’s Daniel Flynn urgently needs our help
There are few things that I LOVE more than business courage, and social entrepreneur Daniel Flynn has truck loads. This is the third time I've chatted with Dan from Thankyou and he's embarking on his biggest challenge yet. And it requires all of us to chip in. The post 300 – Thankyou’s Daniel Flynn urgently needs our help appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, March 08, 2016
299 – How To Build An Online Business Using Niche Blogging & Podcasting with Harry Campbell, The Rideshare Guy
This engineer quit his high paying job as an aerospace engineer at Boeing, to become a very successful Uber driver, and an even more successful blogger and podcaster. Harry Campbell (The Rideshare Guy) talks us through not only his transition from climbing the corporate ladder at Boeing, to taking the leap into his own rideshare business, but also making some serious money through his blog and podcast. Yep, another big epsidoe of your favourite marketing podcast. The post 299 – How To Build An Online Business Using Niche Blogging & Podcasting with Harry Campbell, The Rideshare Guy appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, March 01, 2016
298 – Mrs Sparkle Herself Julie Cross Explains How to Own Your Own Space & Feel Great About Who You Are
In this episode I'm joined by Mrs Sparkle herself, Julie Cross and boy do we cover some small business marketing ground. We uncover how to get over irrational fears, how Facebook has been instrumental in growing her business PLUS I get my nose out of joint about an article in the Age on podcasting. The post 298 – Mrs Sparkle Herself Julie Cross Explains How to Own Your Own Space & Feel Great About Who You Are appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, February 22, 2016
297 – This Most Unusual Career Progression Lead Finance Broker Scott Matthews To Huge Success
Adelaide Finance Broker Scott Matthews' story is compelling for two reasons. The first is that he never had the ultimate intention of becoming a finance broker. He graduated from University in aquatic ecology. A year later he became a policeman. During this time he became a part time broker and soon realised being a broker was in his blood. The second is that since Scott founded Finance Life, he now services over 1,000 clients and employs seven people. He has built a very reputable and successful small business. Here's how he did it. The post 297 – This Most Unusual Career Progression Lead Finance Broker Scott Matthews To Huge Success appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Sat, February 20, 2016
296 – Jay Baer, author of Hug Your Haters, explains how to deal with customer complaints.
Knowing how to deal with customer complaints can make or break a business. In fact, it may even seem counter-intuitive, but a business owner’s ability to effectively deal with customer complaints provides a great opportunity to turn dissatisfied customers into active promoters of the business. And that's exactly what today's guest, NY Times bestselling author Jay Baer teaches in his new marketing book lovingly titled Hug Your Haters. The post 296 – Jay Baer, author of Hug Your Haters, explains how to deal with customer complaints. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, February 09, 2016
295 – Modern Family star appears in this Toronto house cleaning business’s marketing free-of-charge!
Past guest and YouTube sensation Melissa Maker of Clean My Space joins us for a well overdue update, and amongst other things, explains how she got Modern Family star Jess Tyler Fergusson (he plays gay Dad Mitchell) to appear in her marketing free-of-charge … yep ... FOC. Melissa first appeared on this show way back on episode 197. Back then she had a nice little cleaning business in Toronto, that she marketed through some very helpful how-to cleaning videos. Well, she still has nice little cleaning business has grown into a nice little business with multiple revenue streams well beyond cleaning. If you ever wondered if being helpful in your marketing was a valuable strategy, then here's all the proof you need. The post 295 – Modern Family star appears in this Toronto house cleaning business’s marketing free-of-charge! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, February 01, 2016
294 – Viral video creator Bobby Edwards of Squatty Potty explains how one video generated 65M views & increased sales by 600%.
The Squatty Potty video of the unicorn that does rainbow coloured poo (yep, you heard right) has had 65,000,000 views to date across Facebook and YouTube ... and it's increased sales of Squatty Potty by 600% in its first three months. Join me as I go behind-the-scenes with Bobby Edwards, Squatty Potty's owner and creator. Plus I share a productivity hack that's saving me time and making my emails so much more interesting. Off to the Goldfields! The post 294 – Viral video creator Bobby Edwards of Squatty Potty explains how one video generated 65M views & increased sales by 600%. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, January 25, 2016
293 – Start-up airline Fly Airly aims to disrupt how you fly from Sydney to Melbourne
Imagine starting an airline. Well, today’s guest and his two mates just did. And you can fly as often as you want for one (pretty reasonable) flat rate. Luke Hampshire is the co founder of Fly Airly - a very different kind of airline. “How different?” Well, put it this way, Fly Airly flies only between three of Australia's main cities - Melbourne, Sydney & Canberra - and it’s a membership-based pricing model in which they charge a flat monthly fee which allows you to fly as often as you like. Cool, huh? Brave, definitely! The post 293 – Start-up airline Fly Airly aims to disrupt how you fly from Sydney to Melbourne appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, January 19, 2016
292 – Here’s Why You Need a Personal Brand, with Charles Badenach of Main Street Financial
Ever wondered about the importance of building a personal brand? Maybe you think that’s a marketing strategy for only reeeaaally successful people. Well, time to rethink that one. My guest today escaped the corporate cubicle and has very quickly built a successful business thanks to his own personal brand. The post 292 – Here’s Why You Need a Personal Brand, with Charles Badenach of Main Street Financial appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, January 11, 2016
291 – What running a business you absolutely love sounds like with Gary Elliott of Leisure Options.
Gary Elliott runs Leisure Options - a business laser-focussed on on providing holiday and travel options to people with disabilities. When I first identified Gary as a potential guest, I made the assumption that he ran the business because he had family effected in some way by a disability. A pretty strong why, you'd have to agree. Well, I was wrong! He bought the business because it was under done - and the upside was huge. He now has his wife and kids involved and he L O V E S what he's doing. If you want to know what it's like to not have a job but earn good money then listen in - as Gary and his team have mastered the art of loving what they do. The post 291 – What running a business you absolutely love sounds like with Gary Elliott of Leisure Options. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, December 22, 2015
290 – How To Successfully Market Your Business In An Industry Where ‘Marketing’ Is A Dirty Word
What do you do when your business operates in a compassionate industry where marketing and sales are a dirty word? Well, one thing you could try is follow the lead of country vet and long time listener, Braden Collins. Braden has successfully applied many of the ideas shared in past episodes along with his own sprinkling of marketing magic. Let's do this ... The post 290 – How To Successfully Market Your Business In An Industry Where ‘Marketing’ Is A Dirty Word appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, December 15, 2015
289 – How To Generate More Leads With Clay Clark from Thrive15
Are you wondering how to generate more leads? Excellent. Then join me, as I chat with serial entrepreneur Clay Clark (of Thrive15) who's launched nine successful business, including a membership-based men's hairdressers called Elephant In The Room! PLUS in today's episode of Australia's best marketing podcast, I help a listener with some ideas about how to create remarkable marketing in an industry he considers to be boring and occasionally upsetting! You ready? Excellent. Let's do this ... The post 289 – How To Generate More Leads With Clay Clark from Thrive15 appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, December 09, 2015
288 – Get On Your Bike & Do Something You Love, With Leena van Raay of Bike ‘n Blend
After working for 10 years in a hospital, Leena van Raay decided she wanted to actively promote health rather than cure sickness. Wanting to promote healthy eating and the joy of cycling to the masses, she quit her full-time job as a medical researcher and started events company Bike n’ Blend. She has been so busy she has hardly had the time to look back! The post 288 – Get On Your Bike & Do Something You Love, With Leena van Raay of Bike ‘n Blend appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, December 07, 2015
287 – How To Go From Bankruptcy To A Dream Business With Phil Leahy
You’ve got two choices when you go bankrupt. You either give up … or you get up, dust yourself off and create a business and a life you love. Have a guess what today’s guest did? Plus in today’s episode we find time for a quick check-in, I share a motivational quote about living the life you deserve, and I share some feedback from two motivated business owners who have successfully taken some swift marketing action. Yep, you guessed it … another massive episode of Australia’s best marketing podcast. The post 287 – How To Go From Bankruptcy To A Dream Business With Phil Leahy appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, November 30, 2015
286 – How To Build a Heatlhy Brand With Kate Johannson From KOJA Health
What do you do when you’re six months in to building a new business and things stop looking rosy? You celebrate all the positives, remind yourself of why you do what you do, then throw yourself to the sharks. Today’s guest is Kate Johansson, the founder of KOJA Health, a real food supplement business. She has a personal passion for health and wellness and is keen to get real food back on the shelves for Australian consumers. Join me as she explains how. The post 286 – How To Build a Heatlhy Brand With Kate Johannson From KOJA Health appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, November 27, 2015
285 – Australian startup Grrrl gambled 95% of its marketing budget on a Holly Holm sponsorship
Start-up Grrrl gambled 95% of it's marketing budget on UFC's underdog Holly Holm (ranked 7 in the world) beating the world #1 Ronda Rousey in last week's Bantamweight World Title Fight. Well, the underdog won and this has tuned out to be an inspired sponsorship decision. Listen in as founder Kortney Olsen (a State Jiu Jitsu champion and Australian arm wrestling title holder) takes us through the deal and what it's done for her brand new business. The post 285 – Australian startup Grrrl gambled 95% of its marketing budget on a Holly Holm sponsorship appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, November 24, 2015
284 – Foundr Magazine’s Nathan Chan takes us behind-the-scenes of his burgeoning online magazine empire
Foundr Magazine's Nathan Chan has hustled his way to a community of over one million peeps (yeah, one million), including almost 500,000 Instagram followers, and interviews with the likes of Tony Robbins, Ariana Huffington and Seth Godin (yeah, whatever ;0) Join me as we go behind-the-scenes of this burgeoning little online magazine empire. The post 284 – Foundr Magazine’s Nathan Chan takes us behind-the-scenes of his burgeoning online magazine empire appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, November 19, 2015
283 – Product Demonstration Ideas (And Mighty Good Ones At That) With Jacklyn James Of Kiddies Food Kutter.
Within 30-seconds of meeting today’s guest she started slashing at her arm with a knife. Fortunately it was a safety knife - but I didn’t know that! Jacklyn James is the inventor of the child-safe cutting knife ... Kiddies Food Kutter. And she is a master (or should that be mistress) when it comes to demonstrating it in action. At farmers' markets and culinary events all over Victoria she woos passers by with a mix of extraordinary passion and genuine belief in her product. Yep, it's another big episode of Australia's best marketing podcast. So let's get stuck ... right in. The post 283 – Product Demonstration Ideas (And Mighty Good Ones At That) With Jacklyn James Of Kiddies Food Kutter. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, November 16, 2015
282 – Boobs. Yeah, Big Boobs. They’re Why This Business Exists.
“Our business is big boobs!” That’s the opening line from the interview pitch I received from today’s guest. Maxine Windram of Brava Woman. And yes, she got my attention. And yes, the interview contains Dad jokes. But it also is busting with marketing G O L D! See what I did there ;0) When Maxine and her mum (both full-busted women) launched Brava, a lingerie store for women D cup & up 9 years ago, they had never had a business, never worked in retail or even fitted a bra, but they knew fuller busted women needed a better deal. Today, they have three retail outlets in prominent shopping areas across Melbourne plus a bustling online store. Yep, this episode of Australia's best marketing podcast is busting at the seams - so let's get stuck ... right in! The post 282 – Boobs. Yeah, Big Boobs. They’re Why This Business Exists. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, November 13, 2015
281 – Disruptive marketing ideas rock. And Ben Walker, a 26-year old CPA, is nailing some.
Hey, what kind of business do you reckon this is? It’s got a cafe that’s not open to everyone. The cafe’s got beer taps. It has weekly gatherings of up to 30 people. And you can’t be a client if you can’t use an iPad. No idea? It’s an accounting firm. And a very disruptive one at that! (I do love disruptive marketing ideas!) CPA Ben Walker opened the doors at Inspire CA three years ago, and from the very start he was determined not to make this any old accounting firm. He wanted it to stand out from the pack, to challenge the conventions of an industry that (some would argue) is trapped back in the 80s. Listen in to find out what he's done and how it's impacted his business. The post 281 – Disruptive marketing ideas rock. And Ben Walker, a 26-year old CPA, is nailing some. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, November 09, 2015
280 – Australia’s largest party supply retailer shares his top 3 critical marketing success factors
It’s time to party people, ‘cause I’m speaking to the Chief Party Dude from The Party People ... who sell a party supply every 9-seconds. [Insert party blower SFX ;-] Today's guest is Dean Salakas, owner of the third generation family business and Australia's largest retailer of party supplies. In this fun and candid fireside chat, Dean shares: - The pros & cons of running a family business - What he learnt from being on Shark Tank - His top 3 critical marketing success factors Yep, another big episode of Australia's best marketing podcast. Let's go! The post 280 – Australia’s largest party supply retailer shares his top 3 critical marketing success factors appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, November 06, 2015
279 – The Pop-Up Store Trend: How to start one and why you should with Nikolina Saric
Hey, what’s got four walls and goes pop!? A pop-up store, of course. And I reckon maybe, just maybe, you should have one! The pop-up store trend is sweeping the retail landscape so join me as I speak to Melbourne's pop-up store queen, Nikolina Saric founder of the pop-up store business Build Brand. Let's go! The post 279 – The Pop-Up Store Trend: How to start one and why you should with Nikolina Saric appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, November 03, 2015
278 – How A Market Researcher Turned Boutique Beer Retailer Selling 1,100 Craft Beers with Richard Kelsey of Beer Cartel
How’s this. Two market researchers get the taste for beer. Craft beer. So, what did they do? They escape the cubicle and start a business from a self-storage facility. Soon enough they’ve opened up a bottle shop in an industrial estate selling 1,100 types of their favourite beers. Cheers, big ears! The post 278 – How A Market Researcher Turned Boutique Beer Retailer Selling 1,100 Craft Beers with Richard Kelsey of Beer Cartel appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, October 30, 2015
277 – How To Market A Bar On Twitter With Honey Bar’s Steve Vallas
Hey, I’ve found a business that’s using Twitter effectively. It’s a bar. In fact the owner says “It’s a foundational part of his marketing!” Crazy, huh? And the thing is, he’s not doing anything that special! Steve Vallas is an ex-lawyer and cab driver who a few years ago decided that world needed another bar. So he left the law and went and started Honey Bar ... a very cool, inner-city bar in South Melbourne. And he thanks Twitter for its success. The post 277 – How To Market A Bar On Twitter With Honey Bar’s Steve Vallas appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, October 27, 2015
276 – Brian Hight was awarded the Queen’s Honours for his old-school content marketing strategy
Are you ready for some content marketing strategy genius? Well, how’s this for an idea … Create some unique, quality content that your prospects will love. Then bypass the Internet, and instead, print it on paper and mail it to those who may one day buy from you. How old school is that! Well, it may be old school, but my guest today, Brian Hight of the Rural News Group, has been doing exactly that for the past forty years with his free farming newspapers in New Zealand. In fact, he's even been awarded the Queen's Honours for his contribution to publishing. He founded Farm Equipment News in 1974 after leaving the family dairy farm, sold it some years later and established the Rural News Group which now covers the newspapers Rural News, Dairy News and NZ Winegrower. This is not the usual interview as we barley mention the Internet, but instead explore a way of marketing that has by-passed many small business owners on the ay to Facebook, websites, PPC and SEO! Yep, it's an old school episode today of Australia's best marketing podcast. Enjoy! EPISODE TIMELINE 00:36 Welcome & overview 03:00 Time for a check-in on the week 05:34 Today’s guest introduction - Brian Hight 07:10 Interview with Brian Hight - Part 1 20:26 Insights in to 99Designs & Netregistry 22:14 Interview with Brian Hight - Part 2 32:05 My top 3 marketing learnings fro my chat with Brian Hight 33:58 Motivational marketing quote of the week 34:09 Wrap-up and insights in to next week’s guests EPISODE SPONSORS (PLEASE SUPPORT THEM) Netregistry special offer – Get your online marketing sorted. Websites from $79 / month. 99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed. RESOURCES & LINKS MENTIONED Hooked Online Blog Post Thanks to Kel Hennessy of Chickittyboo for my leather gifts MY TOP 3 MARKETING TIPS FROM THIS EPISODE Give some consideration to creating a printed publication. As I said, "When everyone else is shouting ... whisper!" No matter what content you're creating, ensure it's quality. Brian calls it compelling. You don't have to write all your content. Seek contributors ... AKA guest posters, freelance journos. INSPIRATIONAL MARKETING QUOTE "People may hear your words, but they feel your attitude." John C Maxwell OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment. The post 276 – Brian Hight was awarded the Queen’s Honours for his old-school content marketing strategy appeared first on <a href="http://smallbusinessbigmarketing.
Thu, October 22, 2015
275 – How To Run An eBay Business With eBay Master Seller, Paul Nieuwenhuys of Hooked Online & Sinker
eBay's leading fishing tackle seller shares some marketing gems that have application across all types of business - online and offline. Listen in and you'll not only discover how to run an eBay business, but be reminded of some basic marketing fundamentals when it comes to sharing your products or services with the world. Paul Nieuwenhuys launched his eBay store - Hooked Online & Sinker - 5 years ago. Amazingly it was his first step in to eCommerce, and as of today he's sold close to $3,000,000 of hooks, lines and sinkers! Listen in. You'll be hooked ;0) The post 275 – How To Run An eBay Business With eBay Master Seller, Paul Nieuwenhuys of Hooked Online & Sinker appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, October 20, 2015
274 – FKN Gym Wear founder Ben London on how he built a million dollar brand from his bedroom
Hey, today’s guest started his million dollar clothing business out of his bedroom. Yep, another one of those stories. Oh, and you know what he called it? FKN Gym Wear! Yeah FKN! I do love a naughty business name. And he’s successfully using Snap Chat to get the word out. Five years ago, Ben London won a bet with himself and threw away his top-tier sales career within the fitness industry to single-highhandedly solve the 'fluoro gym wear epidemic'. Join me as he shares how he’s FKN well done it ;0) The post 274 – FKN Gym Wear founder Ben London on how he built a million dollar brand from his bedroom appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, October 16, 2015
273 – How to build your profile through earned media coverage with Sam Elam of Media Manoeuvres
I reckon it’s time you built your profile. Yeah, you. The motivated business owner. I want to see you and your business get some earned media coverage. Are you keen? Excellent. Then let me show you how to build your profile. Join me as I chat with Sam Elam, founder of Media Manoeuvres, a business that is laser-focussed on getting their clients front page coverage, radio interviews, appearances on TV programs or features in influential blogs and podcasts ... yeah, podcast ;0) The post 273 – How to build your profile through earned media coverage with Sam Elam of Media Manoeuvres appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, October 12, 2015
272 – Success secrets of Australia’s #1 Real Estate Agent, James Tostevin
James Tostevin has been ranked Australia’s #1 real estate agent (two years in a row) - that's no mean feat. Fortunately he’s willing to share his real estate success secrets on Australia’s #1 marketing show. Plus I share some inspiring feedback from a listener who's in the process of escaping the cubicle, I have some news on Flying Solo's Small Business Awards and I have a motivational marketing quote from Henry Ford. Yep, another big show ... Let's go! The post 272 – Success secrets of Australia’s #1 Real Estate Agent, James Tostevin appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, October 09, 2015
271 – Presentation skills tips for growing your business with Timbo & Griffo
Presenting from stage, on video, or in an interview situation is a marketing strategy too many business owners ignore. And as a result, leave plenty of money on the table. Join Andrew Griffiths, Australia's leading small business author and myself as we talk about exactly how to do it. The post 271 – Presentation skills tips for growing your business with Timbo & Griffo appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, October 07, 2015
270 – A masterclass in remarkable marketing with Arthur Greeno of Chick-Fil-A
Throwing cows from helicopters, setting Guinness World Records, marriage proposals to customers and police calls to turn off the bubble machines - this is just some of the remarkable marketing that today’s guest undertakes. Oh, BTW, the cows were stuffed ;0) Plus I give a broke listener some ideas on how to raise money for her product idea and share a motivational marketing quote that will get you through when Plan A doesn't quite do what you'd hoped! Let's do this! The post 270 – A masterclass in remarkable marketing with Arthur Greeno of Chick-Fil-A appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, October 02, 2015
269 – Marketing tips from a $7M business doubling year on year with Nathan Huppatz of Costumes.com.au
Ready for some online retailing tips that apply to any business - online or offline? Nathan Huppatz started Costumes.com.au in 2010 and it's now a $7M business that's doubling each year. Listen in as he shares how he's done it. The post 269 – Marketing tips from a $7M business doubling year on year with Nathan Huppatz of Costumes.com.au appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, October 01, 2015
268 – Personal insights from my recent Philippines outsourcing tour
Well, I'm back from my Philippines outsourcing tour, and it's time to share what I learnt. Joined by five motivated business owners (and fellow SBBMers - you know who you are ;0) it was an absolute eye-opener and mind expander as we visited a variety of outsourcing options and got to understand the various business models available to us. Yep, it's another big show. Let's do it! The post 268 – Personal insights from my recent Philippines outsourcing tour appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, September 28, 2015
267 – How to pitch your business with Pitch Anything’s Oren Klaff
Do you struggle nailing your business pitch? Plenty do. Well, that’s all about to change as today’s guest, Oren Klaff of Pitch Anything, takes us through a very simple pitching process. Afterall, life’s a pitch! The post 267 – How to pitch your business with Pitch Anything’s Oren Klaff appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, September 22, 2015
266 – How to harness the marketing power of review sites with Yelp’s Nicholas Lembo
Why does harnessing the power of review sites in your marketing strategy makes good sense? Because us humans love the opinions of others when making a purchase decision. In fact, the majority of customers (some say up to 81%) read online reviews before making a purchase decision. Or is that 72%? Hang on, I think it’s 81%. Whatever it is, it’s high. And if you’re not listing your business on review sites, then you just might be leaving money on the table. The post 266 – How to harness the marketing power of review sites with Yelp’s Nicholas Lembo appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, September 18, 2015
265 – Pinchapoo is a cheeky charity founded on a very personal story.
Pinchapoo was borne from a simple, cheeky concept - ‘pinch' the shampoos and toiletries provided in your hotel room, and donate them to those who need them most. How cheeky is that?! Join me for a fireside chat with founder Kate Austin as she shares her personal journey to starting this cheeky little charity that has already donated over 400,000 products to the incredible organisations we work who distribute them directly to those in need. The post 265 – Pinchapoo is a cheeky charity founded on a very personal story. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, September 15, 2015
264 – How to use storytelling to create a strong brand with Dave Munson of Saddleback Leather
Dave Munson is a great story-teller. Oh, and he happens to own a small business - Saddleback Leather. They make and sell leather bags that Indiana Jones would be happy to carry. Integrating his amazing story-telling skills in to his website copy, marketing video scripts, and even his voice-mail, Dave has managed to create a highly engaging and emotional brand in an industry that isn't known for its charm. Join me around the campfire as Dave let's us know how he does it. The post 264 – How to use storytelling to create a strong brand with Dave Munson of Saddleback Leather appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, September 11, 2015
263 – How to create a customer experience with Aleenta Barre’s Kylie Roberts
Knowing how to create a customer experience that is remembered, talked about and shared is simply great marketing, and a great way to differentiate your business in any crowded market place. Kylie Roberts, co-founder of Aleenta Barre is nailing it. In fact, she has created a step-by-step process that is consistent throughout each of the four barre studios she's opened in the past 18-months. It involves simple things like eye contact, greeting clients at the front door, and burning candles. Yep, we get a bit woo-woo in today's episode. The post 263 – How to create a customer experience with Aleenta Barre’s Kylie Roberts appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, September 07, 2015
262 – Rand Fishkin on SEO Tips For Small Business
Rand Fishkin is ranked in the top 3 SEO experts in the world. That's no mean feat given the amount of people trumpeting themselves as SEO experts. As the founder of MOZ, Rand has spent his business life helping businesses of all sizes rank well on Google. In this very candid interview, he explains in very simple terms, what a small business with a website needs to do to drastically improve their search engine rankings. Enjoy! The post 262 – Rand Fishkin on SEO Tips For Small Business appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, September 04, 2015
261 – This Chiropractor’s video marketing strategy generated 5 million views in 2-months. And that’s not all.
Imagine a marketing strategy that generated 200+ email enquiries per day. Has people travelling from across the world to use your services. And that's created a three month waiting list for new clients. Well, that exactly what's happened to Melbourne Chiropractor, Dr. Ian Rossborough of Chiropractic Excellence, since he's started filming the work he's doing on his patients. Watch the video in the shownotes ... it's mind blowing! Then take a listen to my chat with him as he reveals how they're created. The post 261 – This Chiropractor’s video marketing strategy generated 5 million views in 2-months. And that’s not all. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, August 31, 2015
260 – Four successful business women share their marketing & business tips
Michelle Bridges, Mia Freedman, Naomi Simson & Karen Jacobsen are just some of the amazing and successful business women who I've been lucky enough to interview over the past few years. And boy, have they shared some marketing gold. So, in today's episode of Australia's #1 marketing podcast, we take a trip down memory lane to revisit some highlights from these fireside chats. Enough talk. Let's do this! The post 260 – Four successful business women share their marketing & business tips appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, August 27, 2015
259 – How to create a lifestyle business, with virtual lawyer Sarah Bartholomeusz
Ever wondered how to create a lifestyle business? You know, where you swing from a hammock, MacBook on your lap? Well, today’s guest isn’t quite there yet, but she has escaped the cubicle and is running a very cool virtual legal practice. Plus in today's episode I share five tips to help a listener identify their passion; and today's marketing quote is all about the power of just one customer. Plenty to cover, so let's get stuck, right in. The post 259 – How to create a lifestyle business, with virtual lawyer Sarah Bartholomeusz appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, August 25, 2015
258 – How to market your business on a shoestring with Aydin Mirzaee
Ever feel constrained by having no dough to spend on marketing? Fear not … today’s guest was in that boat. I stress WAS. He got to the point of spending a million bucks a year on just one marketing channel. Then something very cool happened. Plus I share some amazing feedback from a recent guest who's been blown away by the response after appearing on my show; as well as a listener who's also been blown away by the fantastic experience she had using 99Designs to get a logo she loves. Yep. Another big show. Let's do this! The post 258 – How to market your business on a shoestring with Aydin Mirzaee appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, August 21, 2015
257 – A crazy marketing stunt helped memory coach Tansel Ali build his business
Tansel Ali is the only person in the world to memorise two Yellow Pages directories in 24-days. Not surprisingly, he's also 3-times Australian Memory Champion, a celebrity memory coach, a bestselling author and sought after speaker. Plus I give a listener some advice on how to generate more referrals for her kitchen renovation business. Let's do this! The post 257 – A crazy marketing stunt helped memory coach Tansel Ali build his business appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, August 17, 2015
256 – How to stay productive in business during a crisis
Knowing how to stay productive in business during a crisis can be tough. Join Griffo and I in this episode of ‘Funny Business’ (poorly named, I’d have to say!) where we talk about how to cope when business is anything but funny. I also tackle a question from a listener about my social media links, I share an amazing result a marketing coaching client of mine has achieved by placing a greater focus his marketing, I give you an update on what's happening with all things outsourcing and there's an inspiring marketing quote from none other than Martin Luther King. Ready? Me too. Let's do this. The post 256 – How to stay productive in business during a crisis appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, August 13, 2015
255 – Killer Tips For Outsourcing To The Philippines
Tired business owner? Then grab a cuppa and listen in for the next 30-minutes. David Warne is on a mission to show over-worked business owners how to take back control of their life, whilst be ing more productive and profitable. Join us for part 2 of this two-part interview in which we bust the limiting beliefs many business owners have around outsourcing to The Philippines; provide you with some killer tips to ensure your outsourcing journey is a profitable one and talk about David's Rocking The Boat business tours. The post 255 – Killer Tips For Outsourcing To The Philippines appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, August 10, 2015
254 – How to increase turn over by 21%, reduce wages by 90% … all in 12-months. Boom!
In less than 12-months, David Warne (owner of Sydney Tall Ships) has slashed his wages bill by 90% (and it was a decent sized wages bill), increased turn over by 21%, and is now living the la vita loca in The Philippines. Listen in with an open mind and discover how you can do exactly what David's done. The post 254 – How to increase turn over by 21%, reduce wages by 90% … all in 12-months. Boom! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, August 07, 2015
253 – Banning kids had some unexpected consequences for this restaurant owner.
The chef owner of a restaurant in FNQ has banned children under 7 following an altercation involving a family with a young child who was screaming. The consequences of Liam's decision have been amazing ... and all-in-all very positive. The story has gone viral, he's been covered by media outlets across Australia, and bookings have increased by multiples. Join me for a fireside chat with Liam, plus I seek my two sons' opinion on this controversial topic. The post 253 – Banning kids had some unexpected consequences for this restaurant owner. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, August 03, 2015
252 – For $994 Million You Can Buy A Texas Ranch The Size Of A Small Nation – Join me for a fireside chat with the selling agent!
Immediately when I read about this property for sale I needed to speak with the agent responsible for the sale. How did he get the listing and how is he going to market a property worth close to one billion Australian dollars?! All is about to be revealed. The post 252 – For $994 Million You Can Buy A Texas Ranch The Size Of A Small Nation – Join me for a fireside chat with the selling agent! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, July 30, 2015
251 – How to cleverly market a retail jewellery store with Xennox Diamonds Karl Schwantes
When asked “So what do you do?”, today’s guest responds “I make the ladies happy!” Karl Schwantes is the founder of Brisbane jewellery store Xennox Diamonds, and author of the book Rock Her World, a tome every bloke should buy and adhere to - if he wants to make his lady happy, of course ;0) Karl’s also the winner of last year’s KPI Pitchfest, a competition in which business owners compete to deliver the most compelling pitch for their business. No mean feat. Plus I have our regular check-in, share an inspiring marketing quote about the importance of having a red hot go and share a wonderful success a listener has had as a result of tuning in to this show and taking massive action. Let’s do this! The post 251 – How to cleverly market a retail jewellery store with Xennox Diamonds Karl Schwantes appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, July 27, 2015
250 – Long live the marketing crazies
What do a condom marketer, an ex Aussie Rules football legend, the vice-captain of the Australian Soduko team and an engineer turned YouTube star with ADHD have in common? They’re all very clever marketers building solid businesses, and they’ve been past guests on this show. With 250 episodes now under my belt, I thought it time that we start to revisit some of those episodes and pull out some of the learnings that you may have forgotten or are yet to hear. So, that’s exactly what I’ve done. Enjoy ? The post 250 – Long live the marketing crazies appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, July 24, 2015
249 – The Happy Family Lawyer is challenging the conventions of the stuffy legal fraternity and crushing it. A Masterclass in how to build a personal brand.
Building a strong personal brand has had far-reaching benefits for Clarissa Rayward, AKA The Happy Family Lawyer. Whilst she’s the first to admit that her approach to marketing is highly unconventional, it’s also enabled her to build a highly engaged community, find her voice and build a strong legal practice many lawyers only ever dream of. Plus, there’s my usual check-in on what’s been happening this week, and I’m proud to announce a brand spanking new sponsor in Key Person Of Influence – which means for you two things – 1. I’ll be putting out a second episode each week and 2. They’ve kindly offered each and every listener a hard copy of their Amazon best-selling book. Yep, big show as usual. Let’s get stuck right in! The post 249 – The Happy Family Lawyer is challenging the conventions of the stuffy legal fraternity and crushing it. A Masterclass in how to build a personal brand. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, July 20, 2015
248 – From idea to a global business in 2.5 years … Flip Out’s Brent Grundy explains how he did it.
An even better title for today's episode is 'How to get shi* done'. Today’s guest, Brent Grundy of global trampoline playground franchise Flip Out, turned an idea in to a $40M business in just 2.5 years, employing 800 staff across 13 countries in 34 locations. Oh, and just before that … he was near broke. Listen is an he explains how to move mountains. Plus I share some emails from other listeners (just like you) who have rolled up their sleeves and are getting their marketing sorted. Big time! Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives. Enjoy! The post 248 – From idea to a global business in 2.5 years … Flip Out’s Brent Grundy explains how he did it. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, July 13, 2015
247 – Turning personal tragedy in to a passion business with John Maher of Carmen’s Road Safety
A slightly different episode today. I have a fireside chat with John Maher, of Carmen's Road Safety, who's turned his family's personal tragedy in to a thriving little business that's making a very big difference. Plus I respond to a young listener who's trying to break in to the world of marketing, I have a whinge about my lack of comments in the shownotes, and I (ever so slightly alter) a marketing quote from Guy Kawasaki ;0) Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives. Enjoy! The post 247 – Turning personal tragedy in to a passion business with John Maher of Carmen’s Road Safety appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, July 06, 2015
246 – How to create a point of difference in a crowded market place with Optometrist turned entrepreneur Dr. Robert Zoellner
Are you hanging out for that time when you’re making so much money that you can start investing in businesses you’re passionate about? Well, that’s exactly where today’s guest is at - he’s a very successful Optometrist trapped in an entrepreneur's body! Listen in as he explains how marketing played a huge role in his success from the very start. Plus I launch my Marketing Coaching Service, I share an interesting comment an interviewer asked me on radio last week, along with a marketing quote from author and historian Steven Pressfield of The War Of Art fame. Let's do this! The post 246 – How to create a point of difference in a crowded market place with Optometrist turned entrepreneur Dr. Robert Zoellner appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, June 29, 2015
245 – How generous businesses are winning more customers
Generous businesses win. Period. Now whilst greed may have been good way back in the heady 1980's (geez I loved the 80s!), these days it's businesses that give, that are generous, that are building a tribe of loyal, long time customers. And as a result, they're booming. So in today's episode of Australia's favourite marketing podcast, Andrew Griffiths and I get together for another instalment of Funny Business, in which we take a deep dive in to how generous businesses are rewriting the rules of marketing for this decade and beyond. Enjoy! The post 245 – How generous businesses are winning more customers appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, June 22, 2015
244 – How can I get millions of views on YouTube? Great question. Listen in as someone who’s done it explains how.
25 million views on one beautifully simple YouTube video ... yet, for today’s guest, sales just aren’t what they should be. Mmmmmm, what’s goin’ on?! Plus I take you behind the scenes of my show's new sound bed, and share an inspiring marketing quote on the importance of being different by Coco Channel. Let's go! The post 244 – How can I get millions of views on YouTube? Great question. Listen in as someone who’s done it explains how. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, June 15, 2015
243 – A retail marketing case study in which David gives Goliath a real going over!
We’ve all had to compete against businesses much larger than us, right? And sometimes it ends in tears. Well, not for today’s guest - Karen Justice, founder of Just For Pets. It started in tears, but now she’s taking on the big boys ... and winning, thanks to some very smart marketing. So strap in for a bit of David versus Goliath. The post 243 – A retail marketing case study in which David gives Goliath a real going over! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, June 10, 2015
242 – University dropout now doing a million bucks a month with health brand Amazonia, and things are just warming up
Another bloody health food brand! Well, not really. This one's doing a million bucks a month in sales, and was founded by a university drop out who's doing some very cool stuff to stand out in an ultra crowded market place. Plus I share some very helpful feedback from a couple of listeners, and a marketing quote that'll shock you in to action! Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives. The post 242 – University dropout now doing a million bucks a month with health brand Amazonia, and things are just warming up appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Sat, June 06, 2015
241 – This physio gets a grip by turning to socks. Yeah, socks!
Ever think, "Geez, I wish I'd thought of that!"? Well, today's guest thought of it. Acted on it. And is now making money from it. "It" being Gripsox. Yeah ... socks with grip! In 2005 physiotherapist Luke Goodwin launched GripSox; which are now sold globally. Listen in as Luke shares how he got them to market, and how Gripsox success is now demanding that he stops being a physio and focus 100% on making the world that much grippier (is that a word?!). I also share a great Twitter case study, where Smart Car turned a negative in to a big positive and got a whole lot of free media coverage as a result. Let's go! The post 241 – This physio gets a grip by turning to socks. Yeah, socks! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, May 26, 2015
240 – Hotel Quickly is a disruptive app that’s challenging a market that has become way too complacent
I don’t know about you, but I download a lot of apps. I get excited at the time, but then forget to use them. Today’s guest, Christian Mischler of Hotel Quickly has created a very disruptive app in an industry that is ripe for some good old-fashioned disruption. Hotel Quickly assists you in getting a last minute hotel booking – in fact, you can only get a room on it for the coming 48-hours. Now that’s disruptive! The post 240 – Hotel Quickly is a disruptive app that’s challenging a market that has become way too complacent appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, May 19, 2015
239 – A Live TV Appearance I Did Recently (11-minutes of my 15-minutes of fame!)
I used 11-minutes of my 15-minutes of fame recently when appearing on Sky Channel's Business Success program. And I absolutely loved it. It was not only good to be on the other side of the microphone, but I must say live TV was as fun and exciting as I had hoped it would be. Enjoy! The post 239 – A Live TV Appearance I Did Recently (11-minutes of my 15-minutes of fame!) appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, May 11, 2015
238 – How a little black dress lead this fellow to a very big idea.
Picture this. You’re out at the clothes line hanging your wife’s little black dress, when suddenly you’re struck by an idea. No, not to put her dress on, but to add a hook to the peg. The next thing you know you’ve invented the Heg, and you’re producing 53,000,000 of them in your first full year. Yep, it's another big show. Let's get stuck right into Australia’s #1 marketing podcast. The post 238 – How a little black dress lead this fellow to a very big idea. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, May 04, 2015
237 – YouTube ads generate this soloprenuer 9x more income than selling his actual product
Cubicle escapee (well, more airplane escapee) Jason Stephenson of Relax Me Online left his full time job at Virgin Airlines to produce and sell his own guided meditations on eBay. Success started to show itself (albeit with a few bumps along the way) and the next thing you know he's making almost ten times as much giving away his meditations on YouTube! Cubicle escapee (well, more airplane escapee) Jason Stephenson of Relax Me Online left his full time job at Virgin Airlines to produce and sell his own guided meditations on eBay. Success started to show itself (albeit with a few bumps along the way) and the next thing you know he's making almost ten times as much giving away his meditations on YouTube! Listen is as Jason explains how he made the leap from his cushy job as a Virgin cabin crew member to running his own business from home in his own time, and loving every minute of it. Jason provides a great insight in to how to make money on YouTube. I also answer a listener question about DIY SEO, and announce that last week's guest Steve Sims of Bluefish will be conducting an exclusive Q&A webinar free for Small Business Big Marketing Forum Members. Let's do this! The post 237 – YouTube ads generate this soloprenuer 9x more income than selling his actual product appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, April 28, 2015
236 – The simplest, most effective referral marketing idea I’ve heard, with Steve Sims of LA-based concierge business, Bluefish
Steve Sims of LA-based concierge business, Bluefish, has a wonderfully unconventional approach to his marketing. You'd think that a bloke who organises outrageously expensive fantasies and adventures for his 4,000 well-healed clients would spend a fortune promoting his business. Anything but! Listen is as Steve explains an unbelievably simple referral marketing idea, another one that guarantees an almost 100% open rate, and another one that ensures you get past the dobermans to the decision-maker every time. I also answer a listener question about generating back-links through guest blogging. Yep, it's another big show. Let's get stuck right into Australia’s #1 marketing podcast. The post 236 – The simplest, most effective referral marketing idea I’ve heard, with Steve Sims of LA-based concierge business, Bluefish appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, April 21, 2015
235 – How to be the #1 seller on Etsy amongst 1.5 million stores
Alicia Shaffer is the biggest seller on eCommerce store Etsy. And that's no mean feat given there's 1.5 million stores on Etsy! However, the success she's currently enjoying with Three Bird Nest didn't come easily - like all successful business owners she's tasted failure, but chosen to rise from the ashes. This is a marketing masterclass! The post 235 – How to be the #1 seller on Etsy amongst 1.5 million stores appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, April 14, 2015
234 – Olympian Steven Bradbury on never giving up
Speed skater Steven Bradbury created history in Salt Lake City when he became the first Australian to win a Winter Olympic Gold Medal. Off the back of that, Steve has created a fantastic small business. His remarkable and unlikely victory was achieved after a spectacular final-lap spill took out his four rivals. Bradbury threw his arms up in disbelief and smiled as he crossed the finish line. Plus I take you behind-the-scenes of my most successful Facebook post ever. Let's go! The post 234 – Olympian Steven Bradbury on never giving up appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, April 06, 2015
233 – How to start a cool little business and clean up, with Joe Drew of myBins.
"Hey Mum, I'm gunna become a garbo!" That's the start of a phone call today's guest, Joe Drew of myBins, had to make when he decided to escape the corporate cubicle with his best mate Amos. History now has it that these two young blokes are now cleaning up (#DadJoke) around Sydney's Northern Beaches. They've got plenty of work, have extended their service offering and are even looking to franchise. This is a wonderful of two young blokes having a crack, and making some very smart business and marketing decisions along the way. The post 233 – How to start a cool little business and clean up, with Joe Drew of myBins. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, March 31, 2015
232 – How to perform at your best with former AFL high performance coach, Mark McKeon
Former High Performance Coach at Collingwood Football Club, Mark McKeon, knows a thing or two about performing at your peak. So much so that he's written the book on it. Titled 'Get In The Go Zone', it's all about maximising the productive hours you have in each day to get the important things done without distraction or excuse. And who doesn't want a bit of that! The post 232 – How to perform at your best with former AFL high performance coach, Mark McKeon appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, March 23, 2015
231 – How to play a bigger game with Rowdy McLean
Rowdy McLean avoided becoming a potato farmer and decided to play a bigger game. As a young bloke he worked for Telstra (Australia's biggest telco) and then resigned at 24 to go in to direct competition to them. And it paid off big time. Ten years later he sold his business for squillions, and now is one of the world's leading motivational speakers on how to play a bigger game. Plus I share some key learnings from my recent attendance at Content Marketing World in Sydney. Let's go! The post 231 – How to play a bigger game with Rowdy McLean appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, March 16, 2015
230 – Celebrity Apprentice judge, Jeffrey Hayzlett explains why there’s never been a better time to market your business.
Celebrity Apprentice judge, Jeffrey Hayzlett was introduced to me by past guest Kirsty Spraggon. "You MUST meet this guy", were her explicit directions. And she was right . Jeffrey is a straight talking cowboy turned top level executive (ex CMO for Kodak) responsible for a $17 BILLION marketing budget, judge on TV show Celebrity Apprentice alongside Donald Trump, as well as host of his own podcast (gotta love that!) called All Business. Plus I share some insights about how to generate more business through LinkedIN with Mr LinkedIN himself, UK-based Mark Williams. Yep, it's another big show. Let's go! The post 230 – Celebrity Apprentice judge, Jeffrey Hayzlett explains why there’s never been a better time to market your business. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, March 10, 2015
229 – Jeff Bullas demystifies social media marketing for small business. And boy, do we cover some ground!
Jeff Bullas may well be Australia's leading expert on how businesses can embrace social media marketing. No longer do you, the motivated small business owner, need to view the likes of Twitter, Facebook and LinkedIN as evil, bright shiny objects that distract us from getting on with business. Social media marketing can be effective. Can generate leads. Can help you build a tribe. In my fireside chat with Jeff, you'll discover exactly how this impossibility is actually possible. Plus I share an exciting idea from long time listener and Forum Member, Ben Mutoli of Geelong Cable Locations. It's a ripper and is aimed at helping you grow your business. Thanks Ben! Ready? Let's do this ... The post 229 – Jeff Bullas demystifies social media marketing for small business. And boy, do we cover some ground! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Sun, March 01, 2015
228 – Shark Tank Australia success, Travis Osborne, takes us behind-the-scenes of his epic pitch. What happened afterwards will surprise you.
Imagine pitching your business idea to five hungry sharks, who are either going to rip it apart or throw a whole lot of money your way. Join me and Shark Tank Australia success story, Travis Osborne of Mobile Tyre Shop as we go behind-the-scenes of this compelling TV show. Plus I share a fail proof way to pitch your business, when anybody asks you that tricky question "So, what do you do?" Yep, it's another big show. Let's get stuck right into episode 228 of Australia’s #1 marketing show. Go! The post 228 – Shark Tank Australia success, Travis Osborne, takes us behind-the-scenes of his epic pitch. What happened afterwards will surprise you. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, February 24, 2015
227 – How to earn a million dollars by 30, then become a globally successful speaker, along the way reveal your darkest secret on a TEDx stage and launch a hugely popular online TV show. Kirsty Spraggon has done just that!
At the ripe old age of 27, my guest Kirsty Spraggon earned a lazy $1,000,000 in real estate commissions in the sleepy hollow of Perth, Western Australia. In fact, she was ranked in the top 1% of RE/Max agents globally. 121,000 of them. No mean feat! Now, at the wise old age of 32, she hosts a popular YouTube channel called KirstyTV, is a world renowned motivational speaker, recently revealed her deepest, darkest secret on a TEDx stage in Malibu, and is on her way to becoming the next Oprah Winfrey. Plus I answer a listener question about how to make best use of press releases, and I share some insights in to what's been a great week for me personally. Yep, it's another big show. Let's get stuck right into episode 227 of Australia’s #1 marketing show. Go! The post 227 – How to earn a million dollars by 30, then become a globally successful speaker, along the way reveal your darkest secret on a TEDx stage and launch a hugely popular online TV show. Kirsty Spraggon has done just that! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, February 16, 2015
226 – How to run your business with passion and purpose with Mr Passionate himself, Keith Abraham
Do you want to do what you love and love what you do? Would you love to live with passion and purpose? Well today I'm joined by Keith Abraham (AKA Mr Passionate), the world's leading authority on passionate performance and finding your why. He's the real deal! Plus I got seeded with some MuffNuts. Yep, MuffNuts. The donut that thinks it's a muffin! So I smashed a few down with two of my kids then we do a very serious, in-depth review ;0) Oh, and they come up with some ripper marketing ideas to ensure every young person in Australia knows about them [insert proud Dad blush] Let's get stuck right into episode 226 of Australia’s #1 marketing show. Go! The post 226 – How to run your business with passion and purpose with Mr Passionate himself, Keith Abraham appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, February 09, 2015
225 – The secret to building customer loyalty is all about how you make them feel
No one is arguing that the way we do business is changing, but in reality, perhaps it’s the customers who are changing and we are simply trying to keep up. In this episode of Funny Business, Griffo and I pull apart a famous quote by Maya Angelou that really could and should become the mantra for business owners everywhere. Listen up! The post 225 – The secret to building customer loyalty is all about how you make them feel appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, February 03, 2015
224 – Shiploads owner Ashley Wilson shares how he’s built a discount variety store empire through a clever discounting pricing strategy, and he’s only just begun!
Having a discounting pricing strategy is one thing. Making it work and turning it in to an unbelievably successful business is another. That's what today's guest, Ashley Wilson of Shiploads discount variety store in Tasmania has done. Listen in as we cover plenty of marketing ground including the consumer psychology behind discounting, the optimal discounting pricing strategy, how to build a quality brand that still screams cheap, the importance of a funny business name and so much more. Plus I answer a question from a listener who's keen to know how to beef up his resume. Let's get stuck right into episode 224 of Australia’s #1 marketing show. Go! The post 224 – Shiploads owner Ashley Wilson shares how he’s built a discount variety store empire through a clever discounting pricing strategy, and he’s only just begun! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, January 26, 2015
223 – How to get free publicity, with Telstra Young Business Woman of the Year, Tina Tower
Tina Tower of Begin Bright is the Telstra Young Business Woman of the Year 2014. And for very good reason. She's the founder of an amazing school readiness and primary school learning franchise, and is on her way to building an empire that's making a difference to the lives of very young Australians. Join me as Tina shares how she brought this idea to market through unbridled passion and some very clever marketing. In fact, her number one marketing strategy is to generate bucket-loads of free publicity by constantly creating newsworthy stories for the media. She shares exactly how she does it in this interview. Plus I answer a question from a listener who's keen to make some real noise around the opening of her new natural health clinic. Let's do this! The post 223 – How to get free publicity, with Telstra Young Business Woman of the Year, Tina Tower appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, January 21, 2015
222 – How to thrive when those around you aren’t with Darren Finkelstein AKA The Boat Guy
This guy's a fantastic small business marketer. So fantastic I had to invite him back for a third fireside chat! Darren Finkelstein (now AKA The Boat Guy) co-owns St.Kilda Boat Sales - a small boating business in Melbourne, Australia that's punching way above its marketing weight. To the point that the business has doubled in the past 3-years and the brand is stronger than ever. Listen in and discover how consistently publishing helpful marketing content to YouTube, how writing a book, how speaking from stage, how developing a media profile can all lead to massive business success. Plus I answer a question from a listener about how to leverage awards, and I share some feedback from a State Trooper turned small business owner in Connecticut! Let's do this! The post 222 – How to thrive when those around you aren’t with Darren Finkelstein AKA The Boat Guy appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, January 14, 2015
221 – How to turn an idea in to a business with Mavericks Laces Luke Schoknecht
Mavericks Laces co-founder Luke Schoknecht shares exactly how to launch a product from scratch. Graphic designer by day, Luke and his business brand consultant partner decided they needed a product of their own which would allow them to walk their talk (excuse the pun!) ... so Mavericks Laces was born. Plus I share 10 business learnings from a recent speakers retreat I attended. It was absolutely amazing. Let's get stuck right into episode 219 of Australia’s #1 marketing show. Go! The post 221 – How to turn an idea in to a business with Mavericks Laces Luke Schoknecht appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, January 08, 2015
220 – How to market a product no-one thinks they need with Bart Atherinos from Innie.
Marketing can be tough at the best of times. So imagine marketing a product that no-one thinks they need. And in fact, that they don't even know they have a need for. That's is the challenge faced by today's guest - Bart Atherinos from Innie - a clever little device to stop all those hipsters from tripping over their shoe laces. #FirstWorldProblem ;0) Plus in this episode I tackle a listener question about what books I'm reading. Let's get stuck right into episode 220 of Australia’s #1 marketing show. Go! The post 220 – How to market a product no-one thinks they need with Bart Atherinos from Innie. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, December 30, 2014
219 – How to follow your passion with Steve Hui of ‘I Fly Flat’ – the world’s only points optimisation business
Do you love the idea of flying first class? Business class? Or as today's guest, Steve Hui (tweet him here) calls it flying flat? Who doesn't! Now known as the points whisperer, Steve is another cubicle escapee who's made the leap in to small business by following his passion. What a good idea! Established in 2012, iFLYflat is a Points Optimisation Consultancy, the only professional service of its type in the world. Plus I tackle a listener question about a steakhouse that's showing some disrespect towards vegetarians. Really!! Let's do this! The post 219 – How to follow your passion with Steve Hui of ‘I Fly Flat’ – the world’s only points optimisation business appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, December 23, 2014
218 – Who Gives A Crap. Not a question, but a toilet paper that’s saving the world. Listen in for some marketing nuggets ;)
Imagine selling toilet paper online using a subscription-based pricing model. Oh, and calling it Who Gives A Crap. Oh, and sitting on a toilet for 50-hours to raise $50,000 in crowd-funding donations resulting in some permanent muscle damage. Oh yeah, and helping save the world along the way. Big ask? Damn right, it is. But my guest today is absolutely up for the challenge. Let's do this! The post 218 – Who Gives A Crap. Not a question, but a toilet paper that’s saving the world. Listen in for some marketing nuggets ;) appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, December 16, 2014
217 – How to nail online retailing with the grandfather of online retail, Paul Greenberg
Whether you own a bricks and mortar retail business and wondering how to benefit from the massive growth in online retailing; or you have an online E-commerce store, and are wanting to take it to the next level, then you're going to love this episode. My guest today is Paul Greenberg (Tweet him here) and he is the grandfather of online retailing. Paul was the co-founder of DealsDirect, a pioneering online department store model that launched in 2004; and he is also Executive Chairman, founder and principal ambassador for NORA - National Online Retailer's Association. Plus I tackle a listener question about how to implement the plethora of marketing ideas he's got from listening in. Let's go! The post 217 – How to nail online retailing with the grandfather of online retail, Paul Greenberg appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, December 09, 2014
216 – How to market a restaurant with ex YouTube star turned New York BBQ house owner Daniel Delaney
From YouTube star to New York barbecue-house owner. That's the story in a nutshell of today's guest, Daniel Delaney. Listen in if you're keen to discover smart restaurant marketing ideas ... or how creating helpful marketing on YouTube can open up some amazing opportunities. The post 216 – How to market a restaurant with ex YouTube star turned New York BBQ house owner Daniel Delaney appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, December 02, 2014
215 – Michelle Bridges talks personal branding, business success and why we should all JFDI!
Michelle Bridges is Australia's most influential personal trainer and a brand unto herself. She's the straight-talking coach on The Biggest Loser, the author of 12 best selling health & wellness books, she has her own clothing & equipment range called OneActive, and she's the creator of the hugely 12WBT - an online program that has stripped close to 1,300,000 kilograms of its participants. Join me as Michelle talks about how she didn't set out to build an empire, her secret to building her personal brand and all the verticals that now make it up, plus so many more business and marketing nuggets that have lead to her success. This is motivating stuff! Plus a listener shares some great insights he's leaned from listening to this show, and how he's now applying them in his business to great effect. Let's go! The post 215 – Michelle Bridges talks personal branding, business success and why we should all JFDI! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, November 25, 2014
214 – Come behind-the-scenes of 99Designs – the world’s largest design competition marketplace, with their driven CEO Patrick Llewellyn.
Join me behind-the-scenes of the original design competition company 99Designs with Australian CEO, Patrick Llewellyn. As of October 2014, 99designs has hosted more than 340,000 graphic design contests and paid out more than $85 million to its community of 905,000 designers around the world ... and it all started in a little office in the inner-Melbourne working-class suburb of Collingwood. You'll be amazed at where the idea came from. It's inspirational stuff. The post 214 – Come behind-the-scenes of 99Designs – the world’s largest design competition marketplace, with their driven CEO Patrick Llewellyn. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, November 18, 2014
213 – A TEDx curator takes us behind-the-scenes of this worldwide phenomenon
For every business owner, upping engagement levels with consumers should be an absolute priority. If this is something that you need a bit of guidance with, this week’s guest, Jon Yeo, has some golden words for you. Jon is the curator of TEDxMelbourne, Melbourne’s local offshoot of TED.com, and his events received 2 million social media mentions in the past year. Join us as Jon takes us behind-the-scenes of this amazing global brand. The post 213 – A TEDx curator takes us behind-the-scenes of this worldwide phenomenon appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, November 11, 2014
212 – A crowdfunding success story – like 6,816% over target success story with Trackr founder Christian Smith
How does an impoverished student come up with the capital that’s needed to create an innovative product and to market it to millions of people? For TrackR’s Christian Smith and his business partner, the solution was crowdfunding. When Christian set a modest goal of $20,000 on Indiegogo back in 2009, this goal was exceeded by well over 6,000%, raising nearly $1.4 million in capital. Found out how he did it in this week’s episode of Australia’s #1 marketing show ... The post 212 – A crowdfunding success story – like 6,816% over target success story with Trackr founder Christian Smith appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, November 03, 2014
211 – How to market something nobody really wants. Like a funeral business!
Starting a funeral business comes with a number of different challenges. It’s a sector that is not very welcoming of newcomers, it provides a service that people only seek out in very specific circumstances, and it’s hard to make it sexy. But against all the odds, Carly Dalton and her husband have made a huge success of their funeral services business, GreenHaven Funerals, in just 18 months. The post 211 – How to market something nobody really wants. Like a funeral business! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, October 28, 2014
210 – How to create magic moments that put a WOW on your customers’ faces with Ray Scicluna
Ray Scicluna couldn’t read or write until he was 31 years old, and yet he was the owner of a business turning over $90 million by the age of 27. How did he do it? Through a commitment to creating “magic moments” for every single customer. The Video Ezy owner made a point of exceeding every single customer’s expectations, whether by treating loyal customers to dinner vouchers or by transforming the idea of “overdue fees” into something positive. Press PLAY on Episode 210 for more marketing GOLD! The post 210 – How to create magic moments that put a WOW on your customers’ faces with Ray Scicluna appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, October 21, 2014
209 – How to get more stuff done. AKA productivity tips for your business. Go!
"I love the marketing ideas you've shared, Timbo, but of the 250 people in this room, how many do you think will action them?" I got asked this great question at the end of a keynote I gave recently. You'll need to listen in to hear my answer, but what I can tell you (and you probably already know) is this... there is no shortage of marketing ideas in this world, but the magic is in the implementation of them. And that's where many (most?) business owners fall down. They hear a great idea, take a note of it, and then for whatever reason (there are many) they forget or don't get around to taking action. They get sucked back in to the busy-ness of business. Sound familiar? Cool. Well you're not alone. So listen up! The post 209 – How to get more stuff done. AKA productivity tips for your business. Go! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, October 13, 2014
208 – How to use humour to grow your business. How funny’s that?!
When was the last time that you had a full on belly laugh? And how long ago did you laugh like that in the workplace? You might think that humour and small business are totally incompatible and that to get ahead in the business world you need to have your game-face on at all times. Troy and Zara Swindells-Grose from Humour Australia beg to differ, and they make a very strong case for the power of humour in business in this week’s episode of Australia’s #1 marketing show. The post 208 – How to use humour to grow your business. How funny’s that?! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, October 07, 2014
207- Timbo tackles your most pressing marketing questions.
What do you do when your guest decides not to cancel at the last minute but at the very last second? You answer a whole lot of marketing questions that you, the motivated business owner, have been sending in over the past few months. From how to “get past the Doberman” and in front of senior management, through to getting cool thumbnail images on your YouTube videos to the secrets for creating a great business name. Let's do it! The post 207- Timbo tackles your most pressing marketing questions. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, September 30, 2014
206 – I go head-to-head with millionaire network marketer Paul McAneny of Isagenix.
If the very idea of multi-level marketing (also known as network marketing) sends you running for the hills, you might (I say might!) have a change of heart after listening to this episode with millionaire Paul McAneny, Australia’s second largest distributer of Isagenix products. Entering this interview, I was very open about my own views regarding network marketing, but (putting aside the business principles of network marketing) it's clear Paul and his wife, Suzanne, are making a great living helping others, and have some valuable marketing insights to share. The post 206 – I go head-to-head with millionaire network marketer Paul McAneny of Isagenix. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, September 22, 2014
205 – How to create raving fans with Joshua Nicholls from Platinum Electricians
At the tender age of 22 years old, Josh Nicholls graduated from collage and decided that it was about time to become an electrician. Soon enough Platinum Electricians was born and he went from operating in his parent’s spare room to growing his business by 1,200% in just five years. How did he do it? Simply by placing focus and attention on every element of the customer experience. In fact, he created a 21-step process. And you can, too. The post 205 – How to create raving fans with Joshua Nicholls from Platinum Electricians appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, September 15, 2014
204 – How and why to make your brand beautiful, with creator of online accounting software, Saasu.
This week’s episode delivers hard proof that absolutely every business niche can deliver their product or service with passion. Marc Lehmann, a former investment banker, identified that the accountancy software in the marketplace was not designed with small business owners in mind. And so he went back to basics and created a list of the things that small business owners would really want from accounting software – leaving all the accountancy jargon at the door. Now, that same online accountancy software, Saasu, has attracted around 100,000 users. The post 204 – How and why to make your brand beautiful, with creator of online accounting software, Saasu. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, September 08, 2014
203 – How to become a travel blogger, and make a living whilst travelling the world. Oh yeah!
If you think that it’s impossible to travel around your country, the world even, while earning a great income, think again. Just three years ago, Caz Makepeace was stuck in the cubicle, and now she travels the world with her family, courtesy of her travel blog, Y Travel Blog. Find out how she does it in the latest episode of Australia’s #1 marketing show! The post 203 – How to become a travel blogger, and make a living whilst travelling the world. Oh yeah! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, September 02, 2014
202 – How to get booked solid in three months.
This week, psychologist Lindsay Spencer-Matthews shares how he managed to influence decision makers and get past the Doberman to book out his practice, his strategies for maximising the use of his time, and how he has reduced his patient no-shows from 3.5 per day to 1.8 per week. AND we manage to fit in more than a couple of Dad jokes along the way. Let’s get started with Episode 202 of Australia’s #1 marketing show! The post 202 – How to get booked solid in three months. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, August 26, 2014
201- Get more done with less, freebies, how to avoid being unsuccessful … plus a bunch of marketing tips!
It's time for another episode of Funny Business with Australia's best selling marketing author, Andrew Griffiths aka Griffo, and me, Timbo Reid. This time round, we get really stuck into big marketing questions like how to create a virtual marketing team, and how to know when it's the right time to start your business. PLUS, I introduce our brand new sponsor, 99designs, and an unmissable offer from them. Let's get started! The post 201- Get more done with less, freebies, how to avoid being unsuccessful … plus a bunch of marketing tips! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, August 20, 2014
200 – It’s episode 200 of Australia’s #1 marketing podcast. And I’m joined by a very special guest. Very special!
It’s the Big 200th episode! If you’ve been listening this whole time, thank you, and if you’ve just joined us, welcome to our little community that revels in marketing GOLD. Along the way, I sure have learned a lot about marketing and small business myself, and I’ve had the opportunity to interview some of the most astoundingly talented marketers on the face of the planet. But this episode is extra special because I’m joined by the guy who started it all with me from Episode 1 - Luke “Lukey” Moulton. Listen up! The post 200 – It’s episode 200 of Australia’s #1 marketing podcast. And I’m joined by a very special guest. Very special! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, August 12, 2014
199 – How to benefit from a business setback.
When you fail in business you have two choices. Get back on your horse, or give up. The good ones get right back on. My guest today, Chris Taylor of Actionable Books, has had the odd business failure. And each time he's been thankful for it and kept on riding. In fact, his latest business venture is a direct result of a business failing. To get back on his horse, Chris committed to reading 52 business books in 52 weeks, applying one lesson from each. Alas, Actionable Books was founded. And is now a thriving online business, that up until three months ago, was being run out of a cave in Spain! Press play for some marketing gold about content creation, content curation, embracing failure and living the location independent lifestyle. The post 199 – How to benefit from a business setback. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, August 06, 2014
198 – How to buy an under performing business (for $10k!) and turn it in to a multi-million dollar empire.
Martin Halphen was a man who was extremely unhappy in his job as a lawyer working for a suburban Melbourne firm. But instead of letting that incompatibility with his work destroy him, he decided to make a change and set up The Fruit Box, a fruit delivery business that delivers 700,000 pieces of fruit to offices around Australia each week, with a turnover of $40 million bucks! In this week's episode, I chat with Martin about his incredible business success, as well as customer psychology, brand extension, and patience in small business – so listen up to Episode 198 of Australia’s biggest marketing podcast! The post 198 – How to buy an under performing business (for $10k!) and turn it in to a multi-million dollar empire. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, July 28, 2014
197 – How creating helpful marketing can change your life, with Melissa Maker from Clean My Space
When Melissa Maker started her upscale cleaning service, Clean My Space, in 2006, little did she know that a few years down the line, she’d be the leading purveyor of online content in the cleaning niche – and making a bucket load of cash from it to boot! A woman after my own heart, Melissa understands the incredible power that content (AKA helpful) marketing can have for businesses large and small. And if you’re a sceptic, I really hope that by listening to this week’s episode, you’ll be inspired to create your own Youtube Channel, blog series, or podcast, and start becoming the most helpful person in your industry. Somebody has to be ;0) Press play! The post 197 – How creating helpful marketing can change your life, with Melissa Maker from Clean My Space appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, July 22, 2014
196 – How to save 90% on labour costs using outsourcing (AKA off-shoring) with Mini Mover’s Mike O’Hanagan.
A self confessed “entrepreneur with ADD”, Mike O'Hagan has mastered the art of locating business opportunities and then giving consumers exactly what they want. With his own moving business, Mini Movers, business tours in Manila, and a handful of other startups (including a business that sells deep sea diving equipment!), Mike spends his time lazing on a beach in the Philippines while he outsources a lot of the work elsewhere. This week, we talk outsourcing, sales ability, and the power of data mining. Let's do this. The post 196 – How to save 90% on labour costs using outsourcing (AKA off-shoring) with Mini Mover’s Mike O’Hanagan. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, July 16, 2014
195 – Does sex sell? 350,000 Instagram followers of frank body scrub think so.
In this week’s episode, I ask the age old question – Does sex sell? And you will probably be unsurprised to know that the answer is a resounding YES – at least, if your brand is relevant to the occasional flash of flesh. And one brand that certainly is relevant is frank coffee scrub. I speak with Jess and Erica from frank, and they talk through their astounding growth to 350,000 Instagram followers, why a little bit of cheekiness never hurt anyone, how they commit to such a strong identity throughout all their branding, and the benefits of having a low price point. Let’s get started! The post 195 – Does sex sell? 350,000 Instagram followers of frank body scrub think so. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, July 07, 2014
194 – AFL legend Warwick Capper talks business. No, seriously!
Warwick Capper was a legend of the Aussie footie field in the 1980’s. And although Warwick is a massive character who might seem too wacky to have any kind of business head, you certainly can’t be stupid to keep your name on people’s lips for four decades. And I reckon that Warwick could actually teach us all a thing or two about having the confidence to push through and win in business, to seize opportunities as they come along, and to take action every day. Let’s get into Episode 194 with the man, the legend, Warwick Capper. The post 194 – AFL legend Warwick Capper talks business. No, seriously! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, June 30, 2014
193 – A masterful lesson in how to successfully disrupt your industry with quantum physicist turned entrepreneur Dr. Elaine Saunders of Blamey Saunders hears.
It’s not every day that a successful quantum physicist decides to pack it all in and launch an online hearing aid business, but that’s exactly what Dr. Elaine Saunders did. Not only is Blamey Saunders hears the only custom fitted online hearing aid business out there – it has bucked a heap of business trends in the process. In my chat with Elaine, she shares a tonne of marketing GOLD from how to get television exposure from day one, through to the benefits of keeping chummy with a tight network of journalists. Let’s get stuck into it, small business owners. The post 193 – A masterful lesson in how to successfully disrupt your industry with quantum physicist turned entrepreneur Dr. Elaine Saunders of Blamey Saunders hears. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, June 24, 2014
192 – TV star, David Reyne, shares his transition from the small screen to Real Estate.
Have you ever wondered what became of the television personalities that you loved from the decades gone by? Well, if they were anything like David Reyne, host of Getaway, The Morning Show, and actor on The Flying Doctors, they would have become entrepreneurial Real Estate experts. Now David works for successful real estate firm Aqua Real Estate, and shares his many learnings about his time in the business in this episode. If you have fear about changing your career path or you doubt your own entrepreneurial spirit, David has some golden words for you. Get listening! The post 192 – TV star, David Reyne, shares his transition from the small screen to Real Estate. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, June 16, 2014
191 – Voice of Apple’s Siri, Karen Jacobsen, talks personal branding and how to overcome fear in business.
If somebody is the living embodiment of “Feel the fear and do it anyway” it's Karen Jacobsen. The voice of the world’s most famous text-to-speech recognition program, Apple's Siri and in-car navigation device TomTom, as well as the founder of her own personal development brand at The GPS Girl, you would never believe that Karen has had to overcome personal anxiety issues and significant debt to get to where she is today. Karen has certainly reached her destination and she shares exactly how in this episode. PLUS, I reveal more details about the LIVE 200th episode. Let’s get started, shall we? The post 191 – Voice of Apple’s Siri, Karen Jacobsen, talks personal branding and how to overcome fear in business. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, June 09, 2014
190 – A live Q&A full of small business marketing gold, from the Westpac Small Business Innovation Forum.
This extra special podcast episode is brought to you from the Westpac Business Innovation Forum, where I was not only joined by two of my favourite business owners but by a live audience! Podcast 190 sees the return of Miss Chu, the undisputed Queen of rice paper rolls, and Braaap’s Brad Smith, a fiercely motivated entrepreneur who has changed the landscape of Australian motorcycle manufacturing. In this episode, we tackle tough audience queries from how to inject a sense of fun into a legal practice through to what it takes to overcome business failures. Let's get started! The post 190 – A live Q&A full of small business marketing gold, from the Westpac Small Business Innovation Forum. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, June 02, 2014
189 – Insights in to success with gazillionaire business owner, Jayco’s Gerry Ryan.
Gerry Ryan is not just a business owner. He is a bonafide *gazillionaire* who has successfully built the most successful caravan manufacturing company in Australia and New Zealand, Jayco - completely from scratch. On top of this, he has produced major theatre productions, launched a successful property development business, and even part owns a Melbourne Cup winning horse. Gerry shares his secrets to success in this latest episode... The post 189 – Insights in to success with gazillionaire business owner, Jayco’s Gerry Ryan. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, May 26, 2014
188 – This multi-million dollar business relies 100% on door to door sales, with BioSolar’s Leigh Storr.
At the age of 31, you’d be forgiven for thinking that Leigh Storr, the founder of a solar panel installation company, BioSolar, is just starting out in the world of entrepreneurship and small business. In fact, this week’s interviewee has been identifying lucrative business opportunities from the age of just 14. His latest venture, BioSolar, has one important difference - it uses 100% door-to-door sales and marketing. Leigh really demonstrates that your business doesn’t have to fit the typical mould and with a little outside-the-box thinking, you can create a small business that makes a big impact. Let’s get into it! The post 188 – This multi-million dollar business relies 100% on door to door sales, with BioSolar’s Leigh Storr. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, May 20, 2014
187 – How customising your offer can grow your business, with Rozibaby’s Tahir Baig
In my chat with Tahir Baig, co-founder of customisable prams retailer Rozibaby, he reveals how he overcame his risk-averse nature to become a successful start-up business founder, how customisation has allowed Rozibaby to own a playful and exciting point of difference, and just how important publicity (including a nail biting TV audition) has been for Rozibaby right from its launch. I also announce the winner of the Cactus Skincare competition and share some great news from inside the Small Business Big Marketing Forum. Listen up ... The post 187 – How customising your offer can grow your business, with Rozibaby’s Tahir Baig appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, May 13, 2014
186 – Stand out by building a strong brand, with tuck shop owner Miss Chu.
Every business has a story, but how often does a business idea emerge from escaping a dictatorship and surviving a refugee camp? That’s exactly what happened when Nahji Chu launched her Vietnamese tuck shops back in 2008. But this week’s podcast is no pity party. In fact, my chat with Nahji perfectly showcases how she injected her fun spirit and passion for Vietnamese culture into misschu, creating a fast food business that breaks the mould. Listen up ... The post 186 – Stand out by building a strong brand, with tuck shop owner Miss Chu. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, May 07, 2014
185 – Proof that changing who you are can positively impact business growth.
Cactus Skincare's Ryan Clark wasn't tight with the in crowd at school. But things changed once he decided to assist his mum relaunch her fledgling skincare brand. He sought training in body language, speech therapy and socialite (yep socialite) psychology; started to attend all the right events and managed to seed some of the most beautiful women in Australia. That last bit sounds wrong, but it's exactly what he did! Listen up ... The post 185 – Proof that changing who you are can positively impact business growth. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, April 29, 2014
184 – Celebrating business milestones, switching off, business isolation and a touch of nudity.
Australia's best-selling small business, Andrew Griffiths, joins me for another episode of Funny Business. This time we’re keeping it upbeat with the theme of celebration. Andrew shares his insights into the importance of celebrating business milestones, of being proud of everything you do in work, and of celebrating your customer relationships. Plus, we give you some tips on how to avoid becoming isolated in business, and how to switch off from work when your phone won’t stop buzzing. So, let’s get into it! Oh, and there's a little nudity thrown in for good measure ;0) The post 184 – Celebrating business milestones, switching off, business isolation and a touch of nudity. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, April 23, 2014
183 – How to work less and make more money with dentist Paddi Lund. This is the ‘Happy Business’ episode.
What if locking your door, taking down your business sign, and saying "goodbye" to half of your customers could radically change your business for the better? My guest today, dentist Paddi Lund, did just that. He shares how he used exclusivity, lateral thinking, and the power of what some call "repulsion marketing" to design a lifestyle where he was making more money than most of his colleagues while only working two days per week. The post 183 – How to work less and make more money with dentist Paddi Lund. This is the ‘Happy Business’ episode. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, April 16, 2014
182 – How to Market a Start-Up with Ex-Google Manager, Troy Westley
Ever wondered what someone does when they leave Google? And why would you leave Google in the first place?! Troy Westley answers both those questions and a whole lot more in this episode of the Small Business Big Marketing show. Troy's the founder of CareMonkey, an award-winning app that helps schools and other organisations keep track of health and emergency information. The post 182 – How to Market a Start-Up with Ex-Google Manager, Troy Westley appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, April 09, 2014
181 – How to Market to Women with Amanda Stevens.
Are you making any of these mistakes when marketing to women? Women make up 51% of our population, yet most businesses are doing it all wrong when it comes to marketing to them. See, what women really want is to feel heard - and understood (sound familiar). They're looking for meaningful long-term relationships with brands. NOT just a quick trade of goods or services. Today I'm joined by Amanda Stevens, who debunks the age old myth that "sex sells" and explains the one HUGE mistake that men make when trying to market to women. The post 181 – How to Market to Women with Amanda Stevens. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, April 01, 2014
180 – ‘First Kiss’ video : Behind-the-Scenes with the Creator of the World’s Most Viral Video.
The famous (or is it infamous?) "First Kiss" video has more than 69 million YouTube views at the time of recording. In this episode I speak with the video's creator, Melissa Coker of Wren Studios. Melissa reveals how she came up with the idea for First Kiss, the importance of using an emotional connection in your marketing, and how you can use creative ideas and partnerships to make your content go viral. The post 180 – ‘First Kiss’ video : Behind-the-Scenes with the Creator of the World’s Most Viral Video. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, March 25, 2014
179 – You don’t need a business coach, right?
Ben Fewtrell emailed me recently saying he'd "...be keen to talk about the bad taste in your mouth feeling people feel when Business Coaching is mentioned." Bring it on, I said! Ben sold his first successful business in his 20s and went on to become one of Australia’s top business coaches and CEO of award-winning ActionCoach Corporate Australia. In this episode, Ben shares his personal business story and gives some straight shooting marketing advice for small businesses PLUS listen in for a ninja marketing tip that we could all benefit from. The post 179 – You don’t need a business coach, right? appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, March 18, 2014
How to overcome fear and create the business of your dreams, with cameleer Russell Osborne
What can you learn about business from a camel wrangler? Quite a lot, as it turns out! This episode is all about "big picture" business strategy, as I chat with English lecturer turned outback entrepreneur and cameleer, Russell Osborne. After a personal tragedy shook Russell's life to its core, he set out to achieve a massive goal that dominated his career as well as his personal life. How did he do it? What did he learn? Tune in to today's episode, as Russell takes us on a journey across outback Australia that delves into overcoming depression, designing your ideal life, facing fear head-on and visualising your goals to make them a reality. The post How to overcome fear and create the business of your dreams, with cameleer Russell Osborne appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, March 11, 2014
Son buys Dad’s business. What happens next is amazing.
Is your business just earning you a wage? Do you feel like you're trapped in a "job", when you thought you'd be running the business of your dreams? That was how Glenn Walton's Brisbane tree lopping business was until he took over from his dad. But Glenn made some smart marketing moves that grew his website traffic by 860% and saved $30,000 per year on marketing. Listen in to find out how he did it. The post Son buys Dad’s business. What happens next is amazing. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, March 04, 2014
Entrepreneur Dale Beaumont on how to take 3 months off each year!
How would you like to take 3 months off every year to travel the world with your family? That's exactly what Dale Beaumont does. Mind you, he works pretty bloody hard for the other 9 months of the year. Dale's been an entrepreneur since the ripe old age of 19. He's written 16 best-selling books and founded three separate million-dollar businesses. The post Entrepreneur Dale Beaumont on how to take 3 months off each year! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, February 24, 2014
Milan Direct founder, Dean Ramler, on how he’s created Australia’s largest online retailer.
Co-founder and CEO of one of Australia's largest online businesses, Dean Ramler from Milan Direct, reveals how his business manages to outsell giants like Ikea, Freedom, and Harvey Norman while not worrying about SEO and spending 95% of his marketing budget online. Plus I give a listener some tough marketing love. Listen in! The post Milan Direct founder, Dean Ramler, on how he’s created Australia’s largest online retailer. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, February 18, 2014
A $60M business in two-years thanks to a one word domain name.
Health.com.au is the first health insurance company to enter the Australian market in more than 36 years. I chat with this start-up's founder and CEO Andy Sheats about how his team built a $60M business in the space of two years. Andy reveals the importance of naming and branding for your business, hiring staff who can empathise with your customers, and how to cut through in a crowded market. Plus, I answer a listener question from a mindfulness therapist on how NOT to sound like a schmuck when talking about what your business does. Listen up! The post A $60M business in two-years thanks to a one word domain name. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, February 10, 2014
Funny Business #9: Pop Up Shops, Old School Marketing, and the State of Social Media
Timbo and AG are at it again! In this episode - the 9th instalment of Funny Business - marketing speaker Tim Reid and best-selling business author Andrew Griffiths discuss how old school marketing tactics still have a big place in small business, the current state of social media, and some great resources for growing your business. Plus, how pop up shops are changing retail, a great (non-pushy) way to start the sales conversation with your customers, and loads more marketing goodness! Listen up ... The post Funny Business #9: Pop Up Shops, Old School Marketing, and the State of Social Media appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, February 04, 2014
Listen in on a private marketing consultation I had with a listener recently.
Ever wondered what happens in a high level, private, one on one marketing consultation? Here's your chance to be a fly on the wall as I conduct a one-on-one session with Skye, a small business founder from Bulawayo, Zimbabwe who needs some help putting her ideas into action. Listen in on a private consulting session with Skye as she talks about her challenges, and hear me provide advice to Skye on her questions about brand visibility, how to create a lasting brand, and how to connect with clients. Plus find out how you can keep tabs on Skye's progress in the future, and hear about my big goal for 2014. The post Listen in on a private marketing consultation I had with a listener recently. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, January 28, 2014
How to dominate your industry in 5-Steps without spending a fortune, with Tracy Angwin.
Wondering how to elevate yourself above the masses in your industry and stand out as THE go-to person for big brands, the media, and (of course) hordes of keen customers? Well, this week's guest, Tracy Angwin, has done just that. And in one of the most boring (as she admits) industries going around - Payroll! (I'm falling asleep just typing that word...). PLUS I answer a listener question about podcasting and where to post their episodes AND share an exciting Forum development that just made Membership that much more valuable. Listen in now ... The post How to dominate your industry in 5-Steps without spending a fortune, with Tracy Angwin. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, January 21, 2014
This guy built a retail empire, got incredibly sick then chased down his passion.
Tony Gattari lead an inspired team to take Harvey Norman Computer Computer Superstores from a $9 million minnow to a $570 million empire. Burnt out, he then considered joining the ministry, he coughed blood daily for 3-years and was told he wouldn't live past 50. At that point he decided to forget about money and live his passion. PLUS in this episode of Australia's #1 marketing podcast, I respond to a listener who's successfully implemented some of this show's email marketing and website design tips. PLUS I announce a series of events that I think any small business owner keen to make an impact should attend. Listen up! The post This guy built a retail empire, got incredibly sick then chased down his passion. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, January 14, 2014
A video marketing strategy with massive SEO implications.
Today's guest is a council worker. But no ordinary council worker. Uh-uh. Johnathan Reichwald from Frankston in Victoria cleverly used the power of YouTube and some crowd sourced content to knock all the bad stuff about his suburb off page one of Google and replace it with good news stories. I also help a listener take maximum advantage of a guest post blogging opportunity and share some feedback from a listener who's taking some serious marketing action as a result of this show. Love it! The post A video marketing strategy with massive SEO implications. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, January 07, 2014
168 – YouTube helped this guy create the world’s leading drum teaching business – online and offline!
Today's guest is Mike Johnston of Mike's Lessons. Mike founded the website MikesLessons.com, which is an online drumming community run by himself and his wife Amber. The website offers live online drum lessons for beginner, intermediate and advanced players, taught by Mike and individual downloadable lessons all filmed in his home. After the site gained success, Mike expanded the business to the Mikes Lessons facility in Folsom, California and began to offer international week-long drum camps. The post 168 – YouTube helped this guy create the world’s leading drum teaching business – online and offline! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, December 26, 2013
How & why to use a virtual assistant.
Tired, stressed, overwhelmed? Have you considered getting some help? This week I chat with Chris Ducker, from Virtual Staff Finder, about how you can lighten your load using Virtual Assistant services. Plus I answer a listener question that is right on topic, and a dedicated listener offers up some advice on the best microphones to use on the road. The post How & why to use a virtual assistant. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, December 16, 2013
How to get customers to tattoo your logo on their body!
Canadian gym owner Nicole Neuert from Kix 4 Chix has 45 clients tattooed with her logo! Listen in and find out how she did and why they do it. Plus I get feedback from a bored listener who offers me a deal and a mighty good idea; and I offer some branding advice to a musical debt collector. The post How to get customers to tattoo your logo on their body! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, December 09, 2013
How clever marketing (and a fun name) helped Dr. Snip undertake 20,000+ vasectomies!
Dr Nick Demediuk, AKA Dr Snip has performed over 20,000 vasectomies in Australia. In this entertaining episode with Dr Nick, he shares how he uses clever marketing to attract patients and get noticed in the community; how humour helps to overcome fear; and why helping take away 'the fear' helps his business grow. PLUS I share my top 9 considerations for naming a business. Listen up ... The post How clever marketing (and a fun name) helped Dr. Snip undertake 20,000+ vasectomies! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, December 02, 2013
Funny Business #8 : What is a tribe and why you should build one. Plus plenty more marketing G O L D !
It's funny business time again and a chance for Andrew Griffiths (Australia’s top small business author) to get together with me, Tim Reid (Australia's top marketing podcaster). In this episode of Funny Business we get into a heavy discussion about tribes and how to grow a healthy one; what to do with feedback; tactic for getting through the gate keeper; a ninja tip for smashing your 'to do' list; and some enlightening listener comments. So much to cover ... so little time! The post Funny Business #8 : What is a tribe and why you should build one. Plus plenty more marketing G O L D ! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, November 25, 2013
This Brooklyn martial arts school is nailing old school marketing. Big time!
Online marketing hasn't put an end to old school marketing. It never has and it never will. They compliment each other beautifully. You just need to know how to devise and implement a marketing strategy for your small business that makes best use of both. Today's guest, Carmen Sognonvi of Urban Martial Arts in Brooklyn, is having huge success in this regard. As a result, she's got a thriving family business, growing a strong list and punching way above her marketing weight! PLUS I help a listener figure out how he can turn a passion project in to a social enterprise and share two fantastic upcoming events for any small business owner wanting to turbo charge their marketing. Happy days! The post This Brooklyn martial arts school is nailing old school marketing. Big time! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, November 20, 2013
A story about business recovery after a disaster.
In 2009 Dave Stirling lost five businesses in Victoria's Black Saturday bush fires. Then, after rebuilding, his son was critically injured in a boating accident and was in a coma for months. Dave talks about how he and his wife got back up and running with a new business - Tower Motel in Marysville, a lovely, quite hotel in Melbourne's gorgeous countryside, and why it was important to them they go back into business. PLUS I tackle a couple of listener questions about podcasting and share some feedback from a listener who's made the jump out of corporate and started their won business. Happy days! The post A story about business recovery after a disaster. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, November 12, 2013
How to turn a passion into a business.
Bali-based Sam Stevenson of Pared Handmade Eyewear talks about how she turned her passion into a successful business. In just one year Sam’s unique product and drive has thrown her into a flooded market where she has been able to create a quality, designer brand of sunglasses that she hopes celebrities and fashion icons will be wearing all over the world. PLUS I announce details of my upcoming Content marketing webinar, I answer a listener question around the importance of marketing strategy and help another listener shake the corporate shackles. Enjoy! The post How to turn a passion into a business. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, November 05, 2013
How to create another revenue stream in your business.
Would you like to know how to create another revenue stream in your business? The Internet may well be your answer. Listen in as martial arts champ Daniel Faggella shares how he closed his Rhode Island gym and in favour of creating online tutorials; the income from which surpassed that of his brick and mortar business in just 15-months! The post How to create another revenue stream in your business. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, October 30, 2013
How to use cold calling to make money.
Cold calling freaks many small business owners. But done right, it's a great marketing strategy to get generate more enquiry and sales. This week I talk with Jenny Cartwright, cold calling & telesales expert from Telesales Training and we come up with answers to your most pressing cold calling questions to help you get it right. Are you ready to discover how to use cold calling to grow your business?! The post How to use cold calling to make money. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, October 22, 2013
A brave PR stunt involving a real estate agent, the Czech Republic’s President and his castle.
What would you do if you were a real estate agent and the government revoked your trademark? Sell the President's castle, of course! At least, that's what today's guest tried to do in what's shaping up to be a very brave PR stunt. Plus I share some tips on how to be engaging when using social media. Enjoy this episode of Australia's favourite marketing show. The post A brave PR stunt involving a real estate agent, the Czech Republic’s President and his castle. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, October 08, 2013
Mr. Inspirational has his granny to thank for his success! Join me for my most inspiring fireside chat yet.
From how to break through business blockages, to the power of systems, to what to do when the chips are down (really down), to the importance of continual self-improvement, to cold-calling tips. They're just some of the marketing mysteries uncovered in this episode of The Small Business Big Marketing Show. My guest today is David Warne - Founder and owner of Sydney Tall Ships. We start off by talking about how he built a highly successful spit roast business in Sydney, which six years ago, enabled him to buy his first tall ship. Yep, tall ship! It was then that Sydney Tall Ships was born ... that todays is a multi-million dollar iconic business. But it wasn't all plain sailing. (Excuse the pun ;0) The post Mr. Inspirational has his granny to thank for his success! Join me for my most inspiring fireside chat yet. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, October 02, 2013
How to use transparency as a marketing strategy.
Find out how Daniel Perry from Handyman Startup uses transparency as a marketing strategy to grow his business and how content marketing and podcasting has helped other tradies with their businesses. This week I also answer a question from James requesting a marketing checklist to help him get started with his new food distribution business; I give you an update on the Thankyou water brand; and I discuss an email I received from a not-so-happy camper. Then I share some great feedback from a listener who is not a business owner or entrepreneur, but listens to the show to stay current in the marketing arena and for inspiration. Enjoy! The post How to use transparency as a marketing strategy. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, September 23, 2013
How to write copy that converts.
In this episode I cover how to write copy that converts, I give some feedback to a listener who’s recently launched their own podcast, I remind us all of the importance of being single-minded in our marketing plus I share some heartfelt feedback. If you find writing copy about as much fun as going to the dentist, then listen up, as gun copywriter Joanna Weibe of copywriting agency Copyhackers shows you how to write copy that converts. And it’s not painful at all. Rather fun actually! Ready? Go! The post How to write copy that converts. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, September 17, 2013
Eagle Boys Pizza founder talks Guerrilla marketing, growing through innovation, how to define your price position. #sbbm
What do innovation, guerrilla marketing, and price positioning have in common? They're all marketing strategies Tom Potter, founder of Eagle Boys Pizza and Crusty Devil Bakehouse, has used to build his brands. The post Eagle Boys Pizza founder talks Guerrilla marketing, growing through innovation, how to define your price position. #sbbm appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, September 10, 2013
The ‘retail is dead’ episode. Plus loads more marketing gold.
Retail's future (or lack of ;0), cold calling, having a vision, vehicle signage, concept stores, providing a customer experience, self-improvement & promoting a wardrobe business are just some of the marketing mysteries uncovered in this episode of the Small Business Big Marketing show. Plus I have an intense fireside chat with extreme retailer Brad Smith of motorcycle lifestyle brand Braaap, who's won way too many business awards for his own good; and on his way to building an empire. We are talking marketing G O L D , SBBMers! Marketing gold. The post The ‘retail is dead’ episode. Plus loads more marketing gold. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, September 03, 2013
Travelsim CEO talks partnerships, messaging and the moment that changed everything.
In this episode I chat with Jamien Zimmerman, CEO of Travelsim, who took a simple problem many travellers have and solved it with a SIM card you put in your phone when you go overseas. The result? No bill shock! This is a fascinating and honest interview, with a focussed business owner. It's full of marketing tips and tricks covering getting your key messages right, how to get leverage from smart partnerships, strategic office location and much more. PLUS I want to shout out to the small business owners that made an effort to join me at the meet up in Melbourne last week. The post Travelsim CEO talks partnerships, messaging and the moment that changed everything. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, August 27, 2013
It’s a listener love in! We talk eNewsletters, regrets of the dying, low cost branding, Facebook conversions & meet ups. Plus, I get a kiss and a caning!
So much marketing love to spread around. And so little time. Unfortunately, this past week I've been struck down with the man flu and could hardly talk (I know, me not being able to talk!), so this week I decided to answer some listener questions. We cover a load of marketing ground including eNewsletters, Facebook conversions, low cost brand reminders, Yellow Pages plus I gtet a virtual hug from one listener and a kick in the head from another. Happy days! The post It’s a listener love in! We talk eNewsletters, regrets of the dying, low cost branding, Facebook conversions & meet ups. Plus, I get a kiss and a caning! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, August 12, 2013
Google Adwords tips and tricks for 2013/14. AKA the advertising money tree episode!
" ... it really is a little magic money machine sitting on your desk." That's how today's guest, Mike Rhodes, founder of WebSavvy, describes Google Adwords. Now they are very big words - but Mike honestly believes that Adwords is about as close to an advertising money tree as we're ever going to get. Thankfully, Mike backs this claim with the facts and know-how. And he shares both in this fireside chat. PLUS I tackle a question from a listener who is wanting to start a business naming business. And I have a whinge about a couple of big brands that have let me down recently through their social media activity - well, make that lack of social media activity. Enjoy! The post Google Adwords tips and tricks for 2013/14. AKA the advertising money tree episode! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, August 06, 2013
How To Promote Your Business Offline. AKA old school marketing!
It's old school marketing all the way this week. None of this fancy new online marketing. Uh-uh! That's for the young kids. Tune in and you'll discover how to promote your business offline. Yep ... no websites, likes, tweets, hashtags, PPCs, pins or requests to connect in sight. Instead, you'll hear from Adelaide Accountant, Andrew Mattner of HMCR Accountants, who's built a successful practice by practising tried and tested marketing techniques. PLUS I tackle a listener question about their editorial mission, share a couple of wins and remind you about the upcoming inaugural SBBM meet up. Enjoy! The post How To Promote Your Business Offline. AKA old school marketing! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, July 30, 2013
Marketing ideas abound, 7 listener questions answered plus I get on my soapbox!
As small business owners, marketing can often be pushed to the back of the pile as we find ourselves working hard in the business, but rarely on the business. Or in some cases, marketing ideas abound but it's the time and knowledge required to implement them that's missing. As a result, your marketing suffers, which can often lead to money being left on the table. That's why I've dedicated this episode to answering some of the better listener questions I've received over the past few months. Plus I announce a Melbourne listener meet up. Listen in ... The post Marketing ideas abound, 7 listener questions answered plus I get on my soapbox! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, July 22, 2013
Here’s a lesson in business courage. It’s inspiring stuff!
Social entrepreneur Daniel Flynn is not scared to have a crack. A big crack! When I first chatted to him in episode 136 of Small Business Big Marketing, he told us all about how and why he entered the crowded bottle water category with the Thank-You Water brand. Having already saved 50,000 lives, he's now seriously reaching for the stars, with a goal to now save millions of lives in third world countries. How? Well, to start with he's just announced an amazing brand extension in to food and body care products under the Thank-You brand. 22 SKUs, in fact! That's what I call guts! PLUS in this episode I tackle a question from 13-year old Jess, who is keen to know how to start a surf brand. Listen in ... The post Here’s a lesson in business courage. It’s inspiring stuff! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, July 16, 2013
How to start a 5-star hotel and make it world-famous in 2-years without spending a fortune.
The Henry Jones, located in downtown Hobart, Tasmania, is an internationally recognised 5-star hotel ... and for good reason. It's an amazing product in an equally amazing location. It was the brainchild of my guest today - Richard Crawford - who along with his business partner (Flora De Kantzow) - very cleverly won the tender against a 28-strong field including some of the world's biggest hotel chains. Oh, and without any previous hotel experience. You gotta love that! Opening in 2004, The Henry Jones very quickly established itself as a leading hotel and destination within Australia thanks to a segment on the renowned travel show Getaway ... then, shortly after, a half-page review in the New York Times. Boom! Listen in to how they did it ... The post How to start a 5-star hotel and make it world-famous in 2-years without spending a fortune. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, July 10, 2013
The GFC forced this financial adviser to fully embrace content marketing.
Financial advisor Charles Badenach has fully embraced the concept of content marketing. As a director and employee of Shadforths, a large financial group located in Hobart, Tasmaina, Charles has successfully built his own personal brand using a mix of marketing strategies book publishing, video marketing, eBooks, blogging as well as frequent use of LinkedIn, Twitter, Facebook, YouTube and Pinterest. I know, a financial adviser using Pinterest .... and well! The post The GFC forced this financial adviser to fully embrace content marketing. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, July 05, 2013
How to get speaking gigs, trade shows, key messages plus loads more marketing G O L D!
In this episode of Funny Business, AG and I talk about the value of trade shows, the importance of key messages, why Timbo moved away from iPhone to a HTC One, the importance of simplification plus how to get speaking gigs. Enjoy! The post How to get speaking gigs, trade shows, key messages plus loads more marketing G O L D! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, June 26, 2013
Matthew Michalewicz founded, built & sold Australia’s 3rd fastest growing company in 2012 | #143
This is one of those interviews that could have gone on for much longer than the allocated 30-ish minutes. You see, Matthew Michalewicz is one smart guy. In 2005, Matthew co-founded SolveIT Software, an Australian software company. which he grew from zero to more than 150 employees in seven years, before selling the business for plenty! Under his leadership, SolveIT became the 3rd fasting-growing company in Australia with revenue growth of 678%. The post Matthew Michalewicz founded, built & sold Australia’s 3rd fastest growing company in 2012. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, June 19, 2013
How to represent your country AND the importance of a copywriter!
Mick Colliss is an author, writer, rugby commentator, emcee, guest speaker and modern day poet. He was also the vice captain of the first ever Australian Sudoku team and travelled to India to represent Australia at the World Sudoku Championships. Oh, and he's also a copywriter by trade and owns a copywriting agency in Perth, West Australia. He's an interesting fella with a great story to share about how he came to represent Australia in Sudoku PLUS he's got some great insights in to the importance of copywriting for small business. Enjoy! The post How to represent your country AND the importance of a copywriter! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, June 11, 2013
Jim’s Mowing Founder Jim Penman talks branding, customer service and marketing | #141
Jim Penman started Jim's Mowing (the first franchise of the Jim's Group) as a part-time gardening business while he completed his PhD in History. It went full time in 1982 and was franchised in 1989. Currently, there are over 2,900 Franchisees in four countries covering 36 industries, and growing at the rate of around 200 per year. For all the business success he has enjoyed over the years, Jim Penman remains remarkably unassuming. In this fireside chat I had with him, Jim reveals how and why Jim's Mowing came about and how he built it in to the second biggest franchise group in Australia today. This is a wonderful story of nailing your brand, providing exceptional customer service and knowing exactly who your customer is. Enjoy! (And don't forget to share with one other small business owner). The post Jim’s Mowing Founder Jim Penman talks branding, customer service and marketing. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, June 04, 2013
A behind-the-scenes look at marketing The Voice – Australia’s #1 rating TV show | #140
The Voice is currently Australia's most popular TV show ... and Adrian Swift is responsible for making it that way on the Nine Network. In this revealing fireside chat, Adrian takes us behind-the-scenes of how The Voice is marketed, what they learnt from last year's success (I also interviewed him during The Voice's first season), what messages work best and how they're using social media to seriously engage with their audience. PLUS I share what's going on inside the Small Business Big Marketing Forum - there's plenty! PLUS I tackle a listener question about transcribing each episode, another one about the importance of having a sales funnel and one about how I choose guests for the show. So much to cover, so little time. Enjoy! (Oh, and tell a friend ;0) The post A behind-the-scenes look at marketing The Voice – Australia’s #1 rating TV show. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, May 30, 2013
Attention content marketers … How to get clear on your editorial mission | #139
Content marketing is the new marketing black ... I think most motivated small business owners are on to this important marketing fact by now. It's possibly the best marketing strategy for helping small business owners share that mountain of knowledge that they're standing on and become the thought-leader in their industry. Great content marketing starts with identifying your editorial mission. "My editorial what?!", I hear you say. Great question. That's why this bonus episode is 100% dedicated to helping you uncover your editorial mission, in order to make your content marketing a breeze. Enjoy! The post Attention content marketers … How to get clear on your editorial mission. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, May 28, 2013
How to create marketing to attract amazing staff with The Physio Co’s Tristan White | #138
Tristan White is the founder and CEO of The Physio Co, which in 2012 was named the 8th Best Place to Work in Australia by BRW magazine. With this award, The Physio Co has been in Australia’s Top 50 Places to Work for 4 consecutive years in it’s 9 year history. And in this fireside chat I have with Tristan he explains exactly how to create a strong workplace culture that ensures he attracts and retains the right type of people. PLUS in this episode of Australia's #1 ranked marketing show, I share some great marketing discussions that are happening in the Small Business Big Marketing Forum and answer a listener insight in to some marketing one-percenters. Enjoy! The post How to create marketing to attract amazing staff with The Physio Co’s Tristan White. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, May 21, 2013
Red Balloon’s Naomi Simson talks happiness | #137
Imagine running a business based on happiness – that’s what Naomi Simson decided to try when she left a serious corporate career to set up online experience retailer RedBalloon in 2001. Since then RedBalloon has sold 1.8 million experiences and has been named a BRW Great Place to Work four times running. Naomi received the 2008 National Telstra Business Women's Awards for Innovation and the 2011 Ernst and Young Industry Entrepreneur of the Year Award. Not a bad little effort, huh?! PLUS in this episode of the Small Business Big Marketing show, I have a whinge about three things that annoy me with email etiquete, share the hot topics that are being talked about in the Small Business Big Marketing Forum and read some listener feedback (there's plenty coming in, let me tall you!). Enjoy! The post Red Balloon’s Naomi Simson talks happiness. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, May 15, 2013
How to enter a crowded market place | #136
Four years ago, Daniel Flynn had a big idea. Some would say an epiphany. Appalled to read that 900 million people had no access to safe water and equally angered by the idiocy of bottled water in a country where the tap is safe to drink from, the 19-year-old university student wanted to do something. He decided to start his own bottled water company (as if that market place wasn't already over-crowded!) that would channel all its surplus revenues into funding water projects rather than making a profit. This is another inspiring story of starting a business and doing the world of good. Not unlike my fireside chat with another social entrepreneur in Rebecca from Streat late last year. PLUS in this episode of the Small Business Big Marketing show I help listener Christian promote his local bookkeeping business having been made redundant from his full-time job PLUS I share what's happening inside the Small Business Big Marketing Forum. The post How to enter a crowded market place. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, May 10, 2013
How to market a professional services business with Heather Smith | #135
Ever wondered how to market a professional services business? I mean like really market one - in a clever, effective way that doesn't cost a fortune? In a way that avoids spending large sums on advertising or direct marketing? Excellent ... then you're going to love this interview with small business author Heather Smith - who has recently launched the wonderful book titled 'Learn Small Business Start-Up in 7-Days'. Covering all the start-up essentials from finances, through to cloud technology through to legal matters - there's an entire chapter dedicated to marketing. Gotta love that! So, in this fireside chat, Heather and I share our views on branding, message creation, social media (in fact, Heather's book deal came directly as a result of her business-building tweets), referral marketing and that all important content marketing. PLUS in this episode of the Small Business Big Marketing show I help a listener add public speaking to his skincare business's marketing strategy PLUS I share what's happening inside the Small Business Big Marketing Forum. So much to cover, so little time! The post How to market a professional services business with Heather Smith. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, May 02, 2013
Comfort zone danger, spell-check drama, existing clients are best plus marketing tips from Vietnam | #134
It's time for another round of Funny Business with Timbo and AG. This time: - Timbo shares a recent happening with a Scoopon experience. - We discuss those embarrassing moments when spell check lets you down. - We share some ideas about how to maximise business from an existing client. - AG suggests the comfort zone is a dangerous place to be for small business owners. PLUS I'm just back from giving a marketing keynote in Vietnam (I do love being a marketing speaker!) and I share three marketing lessons from the crazy city of Saigon! Oh, and I also share what's happening inside the Small Business Big Marketing Forum. The post Comfort zone danger, spell-check drama, existing clients are best plus marketing tips from Vietnam. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, April 22, 2013
V8 Supercars’ CEO explains how important knowing your tribe is | #133
David Malone is the CEO of V8 Supercars. I had the pleasure of having a fireside chat (well, trackside really) with him recently whilst I was down in Launceston, Tasmania as a guest of Microsoft Office 365 . David takes us behind the scenes of the marketing of V8 Supercars in Australia and New Zealand - which, whilst it looks like a very big business, V8 Supercars is still a very small business employing 60 full time staff around the country. What it is though, is a small business doing very big marketing. We can learn a lot from David, as whilst he may be the head honcho of the organisation, he makes it his business to get to know the fans - and boy are they passionate! H is often seen walking the track, shaking hands, asking what he and his team could be doing better. Never to shy of asking the hard questions, he is well underway in nurturing a strong event driven brand in the Australia (world) motor sport industry. Plus I share a very interesting experience I had this week in which I had to talk about myself for one whole hour ... and explain why you should try it! The post V8 Supercars’ CEO explains how important knowing your tribe is. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, April 16, 2013
Stop waiting for your website to be perfect and get on with it! | #132
This is the story of how Vintage Tub and Bath, a $25 million dollar a year online and offline business started from under two brother's parent's deck! That was 15 years ago ... and now it's cleaning up (excuse the bath jokes, they're unavoidable!) and is ranked in the top 500 online businesses in America. The really interesting part of this story is this online store hasn't had a decent make-over in well over seven years - yet it's still raking in twenty five big ones a year in revenue. Now that's exciting - as I far too often hear small business owners hide behind the excuse of "I'm just waiting for my website to be updated before I get on with the rest of my marketing." PLUS I share some marketing insights from my recent family holiday in Sydney, and cover off some marketing topics currently being discussed in the Small Business Big Marketing Forum (which you really should be a Member of at only $49 / month! Listen up ... The post Stop waiting for your website to be perfect and get on with it! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, April 10, 2013
Email marketing tips for small business. This is hot, hot, hot! | #131
Email marketing tips and tricks. Who doesn't want some of that!? Clearly there's a whole lot of listeners out there who do, as when I posted on the show's Facebook the fact that I was interviewing an email marketing expert the amount of questions you had for him exceeded thirty! The reality is that so many small business owners use email marketing as part of their marketing strategy, however, so many (the majority?) just aren't getting the return from their investment that they'd like. How many times have you sent out an email to your customers only to be bitterly disappointed with the results? You and me, both! Well, that's all about to change as Shayne Tilley, email marketer extraordinaire, takes us behind the scenes of what makes for an effective and responsive email marketing campaign. Enjoy! The post #131 Email marketing tips for small business. This is hot, hot, hot! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, April 02, 2013
How Flying Solo grew to a thriving 56,000+ member online community | #130
Robert Gerrish is the co-founder of Flying Solo, Australia's largest online community of soloprenuers. Solo what? Soloprenuers ... Those motivated and interesting individuals who choose to work alone. As far as online communities go, it was started back in 2005 and is a treasure trove of information to help anyone build a better small business. Robert also had the foresight to make contact with me two and a half years ago when the Small Business Big Marketing show was just getting off the ground, suggesting that a joint venture was in order. That partnership still exists to this day and involves Flying Solo getting a mention in each episode and my show being shared amongst the Flying Solo community every week. Robert explains exactly how they went about building this thriving business. Plus I share an email I received from a member of the Small Business Big Marketing Forum explaining (much more succinctly than me) why I started it and what you can expect! Enjoy ... The post #130 How Flying Solo grew to a thriving 56,000+ member online community. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, March 27, 2013
How to rebrand a business | #129
This is an encouraging story of a small business doing big marketing. Not massive marketing. Not ground breaking marketing. Jut good solid marketing following a tried and tested process of getting clear on your brand first, establishing clear messages around what they do and then applying the outcome of that clarity to all future touch points - business name, stationary, signage, website, imagery, social media channels and so on. The business that has just been through this transformation is Caboodle Financial Services ... previously known as Delta Group. What a difference already, huh?! It's owner, Peita Dimantidis, recently attended a marketing keynote I gave in Sydney, did a whole lot of reading and then (and most importantly) took a whole lot of action. Swift action without hesitation. As I always say .... action creates reaction. That's where the magic lies. If you're thinking a rebranding of your existing business is in order, then take a listen to how Peita went about it. PLUS in this episode I give an update on what's happening with my last guests dream of getting a date with Kylie Minogue; and I've found out why Seth Godin declined to come on The Small Business Big Marketing Show (and it's encouraged me to not give up). I think he misinterpreted what my show was all about ... and my role in the mix. The post #129 How to rebrand a business. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, March 21, 2013
Trying to get a date with Kylie has its (business) rewards! | #128
Brighton-based business executive and fellow marketer, John Dingeldei wants a date with Kylie Minogue. Who doesn't! In fact, Dannii would be just fine! However, unlike my perverted reasons for wanting one, John's are pure - he's raising money for a number of charities as part of a campaign called 5 Dates In 5 Weeks. He's already knocked off his first four dates (so to speak!) and has now set his sights on a little tait de tait with one of the most well known women in the Western world. Good on him, I say! John approached me via email, asking if I could help him get this fifth, albeit very challenging, date. Now whilst I don't know Kylie, I'm reckoning that the six degrees of seperation law that applies to us all will reveal that one of my listeners will have access to her and make it happen. Enjoy and let's see if we can make it happen. The post #128 Trying to get a date with Kylie has its (business) rewards! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, March 19, 2013
Video marketing made easy with Wistia’s Chris Savage | #127
Chris Savage is the Co-Founder & CEO of Wistia - a smart and simple video marketing and hosting service. His Twitter profile outlines his obsessions as: marketing, analytics, IPAs, coffee, and ping pong. But what he's known for is his passion for video marketing . as he says “Every business that I have seen that has invested in video, has done better for it.” In this episode of TheSmall Business Big Marketing Show, I ask Chris why the small business owner should invest in video & how to go about creating engaging video that generates seriously strong returns for your small business. The post #127 Video marketing made easy with Wistia’s Chris Savage. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, March 12, 2013
Olivia Fox on charisma – A very under-utilised marketing strategy. | #126
Olivia Fox is a leading expert in the area of charisma. And this fireside chat I had with her has convinced me that charisma is a under-used marketing strategy by us motivated small business owners. And the good news is, you don't need to be born charismatic ... charisma can be learned. Phew! My 3 key learnings from this episode to apply in your business are: 1. Charisma can be learnt. 2. Charisma is a seriously under-utilised marketing tactic which, once nailed, will provide you with a unique point-of-difference. 3. Don't underestimate the vibe we give out when amongst clients and prospects and how it impacts on our sales process. PLUS (there's always more, isn't there?!) .... I share a marketing success one of my Deep Dive Mastermind members had. Happy days! The post #126 Olivia Fox on charisma – A very under-utilised marketing strategy. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Sun, March 03, 2013
Content Marketing with Joe Pulizzi. | #125
Joe Pulizzi is the Founder of the Content Marketing Institute - a man way ahead of his time. With content marketing really hitting its straps this year, this fireside chat with Joe reveals everything any small business owner needs to know in order to ride the content marketing wave. And it's a big wave, team, so hop on it! PLUS I share an insight I've recently gleaned from running my Deep Dive Mastermind. It's all about the importance of acknowledging the opportunity cost when marketing our businesses. Enjoy! The post #125 Content Marketing with Joe Pulizzi. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, February 26, 2013
Commonfolk Coffee Company – A cool cafe in a not so cool part of town | #124
Sam Keck has just started the Commonfolk Coffee Company - a very cool cafe where he roasts and serves his own coffee, served expresso or drip filter style. The decor is industrial sheik, the staff are as well - the menu is limited but yum, and there's no shortage of cool customers coming in and out on a regular basis. Now that all sounds pretty normal - and I guess you're thinking, which cool inner-city suburb is it located? It's not! Commonfolk Coffee Company sits plumb in the middle of the Mornington industrial estate - alongside panel beaters, car yards and welding shops! And therein lies its massive point-of-difference. Listen in to hear how Sam's created a very cool new cafe brand. PLUS a guest from a recent episode has just had a big win thanks to being on the show. Gotta love that! The post #124 Commonfolk Coffee Company – A cool cafe in a not so cool part of town. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, February 20, 2013
Funny Business 5 – Goofing off, doing business in cafes & how to overcome setbacks | #123
Yep, it's that time of the month when all business becomes funny business. A chance for Tim Reid (Australia's #1 small business podcaster) and Andrew Griffiths (Australia's #1 small business author) to get together and throw around some issues that are on the collective mind of the small business community. In this month's episode we discuss: - Doing business in cafes. - Whether it's OK for us small business owners to goof off. - Whether you can give away too much knowledge. - How to overcome business setbacks. PLUS I tackle a listener question from Gino, who reckons I talk about people too much, at the expense of marketing ;0) The post #123 Funny Business 5 – Goofing off, doing business in cafes & how to overcome setbacks. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, February 14, 2013
The Big Question Episode (A Valentine’s Day special edition) | #122
Ever since Jonathan Krywicki proposed to his wife in an amazing way seven years ago, he's been badgered by other would-be suiters to help them get it right when preparing to pop the big question. So much so, in fact, that he's gone ahead and started a business doing just that - an exclusive marriage proposal service aptly called Pitch and Woo. Now, here's the thing. Not only is Pitch and Woo a very cool business idea (unique in fact - in Australia at least), Jonathan is absolutely passionate about it and it comes through in this fireside chat. So passionate in fact, he's been burning the midnight oil trying to get it to market whilst working full time for the man, and supporting a beautiful wife and four month old son. So, slip in to something more comfortable, grab a glass of bubbly with your better half and slide in to this (not so romantic) but incredibly passionate chat with Mr Proposal himself. The post #122 The Big Question Episode (A Valentine’s Day special edition). appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, February 12, 2013
From timber yard lackey to six figure business owner. Happy days! | #121
Four years ago (at age 22) George Ryan was working full time (55 hours a week) for a lumber yard, making $10/hour to provide for his wife and daughter, and had no sort of higher education. He decided he hated his job, and intentionally set out to start an internet company. Four years later, still with no sort of formal education, he now has a thriving business in Hatchwise and make six figures. On top of all that, Hatchwise has been featured in articles twice in Inc. Magazine over the past two years. Nice! Listen in as George shares how he did it, and lessons learned along the way. The post #121 From timber yard lackey to six figure business owner. Happy days! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, February 05, 2013
How to use Pinterest to market your business | #120
"Do we really need another social media channel?!" That was the premise I went in to this interview with. "Yes we do!", is my view following this chat ... on the proviso that it's easy to manage and provides a commercial return. The guy who convinced me is Jason Miles - the co-author of the best-seller Pinterest Power, VP of advancement at Seattle's Northwest University and co-founder (with is wife) of Liberty Jane Clothing - a six-figure online business successfully selling designs for doll's clothes. As the head marketer for Liberty Jane Clothing, Jason is successfully using Pinterest to drive traffic and rank highly on Google. Listen in as he explains exactly how he does it. The post #120 How to use Pinterest to market your business. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, January 29, 2013
How to overcome your fear of public speaking | #119
Cam Barber invented The Vivid Method to help people like you and I overcome the fear of public speaking. And thank God! I mean who doesn't (you know what) themselves when they have the opportunity to get up on a stage or present to an audience of more than one?! But here's the thing - public speaking is a marketing strategy many more small business owners should embrace. It provides leverage, it positions you as an opinion leader and it forces you to get your message right. All mighty good outcomes when you're wanting to build both your personal and business brand. So take a listen as Cam explains how to lose the public speaking anxiety. The post #119 How to overcome your fear of public speaking. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, January 22, 2013
Precision marketing & customer service tips from an award-winning guesthouse owner | #118
Richard Everson owns and runs Schonegg, an award winning guesthouse in rural Australia. Recently he sent me an email requesting an interview, and it was this part of the email that caught my attention: "My wife and I own Country Guesthouse Schonegg. We love the business and after 10 years, 7 tourism awards and over 65% repeat/referral business, we like to think we’ve learnt a thing or two about marketing." Richard also told me he's been a chef at a Michelin hat awarded restaurant in London and worked on the QE2 - so I'm also thinking he knows a thing or two about customer service. PLUS I wallow in self-pity as I share how Seth knocked me back and I pose a question that all motivated small business owners should be asking themselves if they want to improve their offering. Enjoy! The post #118 Precision marketing & customer service tips from an award-winning guesthouse owner. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, January 16, 2013
How to create raving fans in your business. AKA build customer loyalty | #117
Sam Cavanagh is the National Executive Producer for Austereo - Australia's largest radio network. This basically means he's responsible for the creative output, and ultimately the ratings success of some of Australia's most popular on-air talent including Hamish and Andy, Jules and Fifi and Kyle and Jackie O. "But what's this got to do with improving the marketing of your small business?" I hear you ask. Plenty! Sam has spent a lot of time recently mulling over and implementing the concept of turning listeners in to raving fans - it's a complete mindset change as Sammy explains; one that once you get your head around has a major positive impact on your business. Listen up ... The post #117 How to create raving fans in your business. AKA build customer loyalty. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, January 08, 2013
Fourteen million monthly page views – Mamamia’s Mia Freedman explains exactly how she does it | #116
Mia Freedman is the editor and publisher of Australia’s fastest growing women’s website Mamamia.com.au. Having built her career around creating communities of women in magazines (as Editor of Cosmo and then Editor in Chief of Cosmo, Cleo & Dolly), Mia began Mamamia in her lounge room in 2007 and today it employs 30 people and has Mamamia has 500,000 readers and more than 14 million page views per month. Listen in to this fireside chat I had with Mia recently where she explains exactly how she did it. It's marketing gold. Enjoy! The post #116 Fourteen million monthly page views – Mamamia’s Mia Freedman explains exactly how she does it. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, January 01, 2013
The marketing year in review. What a massive year of marketing ideas it’s been! | #115
I recorded this episode on New Year's Eve 2012, and was in quite the reflective mood. It's been a massive year of marketing ideas at the SBBM HQ, with so many amazing guests coming through the door and sharing some marketing gold. Whilst I'm not usually a big one for looking back, setting resolutions and generally getting in to a reflective mood, the general consensus on show's Facebook and LinkedIn group suggested that's what you wanted to hear. So what I've done is highlighted some highlights! Guests that left a marketing mark, insights that we could all use to help grow our business some random ramblings that caught my eye throughout the year. I also take you behind the scenes on my journey to losing 30KG over the past 12-months and talk about what I've got planned to help improve your marketing for the year head. Enjoy ;0) The post #115 The marketing year in review. What a massive year of marketing ideas it’s been! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, December 18, 2012
Will It Blend? That is the question! | #114
Tom Dickson is the star of the most famous series of viral marketing videos ever. He is also the founder and CEO of the company Blendtec, which makes the blenders that his crazy videos are intended to sell. In this wonderful fireside chat, Tom takes us deep inside the Will It Blend tent, explaining where the idea came from, how it's had a dramatic impact on sales (it increased sales 1,000% from the first video!), how they make the videos and so much more. This is a wonderful story of a big idea and marketing courage that continues to result in a big pay off. Enjoy! The post #114 Will It Blend? That is the question! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, December 12, 2012
Franchising – Is it for you? | #113
Greg Nathan is a leading franchise consultant in Australia. Prior to starting the Franchise Relationships Institute he ran three successful Brumby's Bakery franchises. he now consults to both franchisors and franchisees around the world on how to ensure the partnership is both profitable and sustainable for the long term. In this interview we cover plenty of ground including: - Who should and shouldn't buy a franchise. - How do you decide what type of franchise to buy. - What you get when buying a franchise versus simply starting a small business from scratch. - The dos and don'ts of successful franchising. - Which franchises are the most popular at present. - Plus much more. I also have a rant about the importance of creating a memorable customer experience. The post #113 Franchising – Is it for you? appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Sun, December 02, 2012
#112 It’s question time! Personal branding. Marketing to corporates. Business cards PLUS loads more.
One of the great things I love about putting out this weekly podcast is the number of questions that come in from my listeners. It's a fantastic way for me to get a sense of what's on your marketing mind, and of course, for me to answer them every now and then in the actual show itself. And that's what I'm doing in this episode. So grab a cuppa and settle in (pen and notepad at the ready) as I tackle marketing challenges that cover personal branding versus business branding, including social media on business cards, how to get in front of senior management, seeking online and free publicity plus loads more. Listen up! The post #112 It’s question time! Personal branding. Marketing to corporates. Business cards PLUS loads more. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, November 29, 2012
#111 Funny Business 4 – Business planning, thanking clients, public speaking and some of our favourite things!
What do you get when Australia's #1 small business author and Australia's #1 small business marketing podcaster get together? Funny business, that's what! It's a time for Timbo and AG to share what's on our minds in the hope it drives your business forward and gives you a chuckle along the way. In this episode we share our top public speaking tips, discuss how we plan for business, creative ways to thank clients, the 3 things we couldn't do without and what we're too scared to try! Listen up ... The post #111 Funny Business 4 – Business planning, thanking clients, public speaking and some of our favourite things! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, November 20, 2012
#110 How to start a business in 54-hours.
Imagine walking in to a room full of budding entrepreneurs with a vague idea for a new business, then 54-hours later having that idea validated, a team behind it ready to take it to market and it being the winning idea of many that were presented. Well that's exactly what Joshua Carl just did - and in doing so won the coveted Startup Weekend Sydney grand prize with a very cool idea called Flixy, which enables cinemas to offer last-minute movie tickets via smart phones. Flixy's birth is an inspiring story of raw entrepreneurism and the exciting thing is it's a work-in-progress which I hope to report back to you on in the weeks and months to come. So, listen up! The post #110 How to start a business in 54-hours. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, November 12, 2012
#109 The 8 Stories You Must Tell To Build An Epic Business.
Valerie Khoo is a journalist, speaker and small business commentator. She's also the founder of the Sydney Writers' Centre which is a world-class training facility for budding writers. Valerie is also the author of the best-selling business book - Power Stories - and that's what we talk about on today's episode. Valerie's belief is that when you tell the right stories, you can transform a brand into an icon, turn your customers into tireless advocates (we love that!), and give your business - or yourself - an unbeatable advantage. And I gotta say, I totally agree with her - afterall, who doesn't love, remember and share a good story? Power Stories really is an essential guide to learning how to identify and create stories that will build your small business. Listen up ... The post #109 The 8 Stories You Must Tell To Build An Epic Business. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, November 06, 2012
#108 Interview with Jules Lund PLUS a little nudity!
Having your own show is a brilliant marketing strategy for any business. And what better person to learn some tricks of the trade from than national TV and radio star, Jules Lund. I first met Jules Lund ten years ago when he was a young fella volunteering at The Reach Foundation. Since then Jules has gone on to become a super star of the Australian media scene. His meteoric rise to fame has included him founding and hosting a fantastic show on FOXFM called Dash, many years as a globe trotting reporter on the TV travel show Getaway and he now co-hosts the nationally popular Fi Fi and Jules Show on the Austereo network (having successfully taken over from Hamish and Andy two years ago- no mean feat!). His show, BTW, is also one of the most downloaded podcasts in Australia. The big question is, what light can Jules Lund shed on small business marketing? Fair question indeed. The answer is plenty. Listen up ... The post #108 Interview with Jules Lund PLUS a little nudity! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, October 31, 2012
#107 How to turn your passion in to a profitable reality with cocktail entrepreneur Gordon Ryan.
Gordon Ryan owns and runs Riviver, a fancy cocktail bar in an old funeral home, that was part of a former Hurse garage in downtown Gosford - a regional city just out of Sydney, Australia. No, he's no goth ;0) Oh, and he's also a globe-trotting IT trainer for a not-so-small business called Microsoft! Gordon's passion for cocktails and for creating what he refers to as a third place for people to spend time in a welcoming environment has lead him to a business he absolutely loves, and that turned a profit after just five-months of trading. Not an insignificant achievement given the substantial sunken costs involved in starting such a business. Listen in as he explains ho he did it. The post #107 How to turn your passion in to a profitable reality with cocktail entrepreneur Gordon Ryan. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, October 23, 2012
#106 Funny Business 3 – Servile brands, selling, petty problems, testimonials & isolation.
It's time for another solid chinwag with Andrew Griffiths in a segment that we lovingly call 'Funny Business' - an opportunity for Andrew and I to go head-to-head on various small business tips and issues that are on our collective minds ... and have a laugh along the way. We talk servile brands, being a salesperson, testimonials, petty problems and isolation. May what we discuss help grow your business and inspire you to bigger and better things ;0) The post #106 Funny Business 3 – Servile brands, selling, petty problems, testimonials & isolation. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, October 16, 2012
#105 Create engaging marketing videos with your iPhone.
Creating great content is a no-brainer marketing strategy. And the King of content is video. And fortunately, marketing your small business using video has never been easier or cheaper. My guest today is Jules Watkins, former BBC, MTV and Pimp My Ride TV director and producer - who's created a fantastic training system called iPhoneVideoHero that shows you how to create professional marketing videos using just your iPhone. Now as you know, I am more inclined to interview a successful small business owner than I am a provider of marketing services to small businesses. However, Jules impressed me on a number of levels: His email requesting to appear on the show was short and compelling. The training product he has created is unique and much needed by small business owners wanting to create marketing videos. And the way he has actually packaged it all up online is sensational - a great example of how many of us could go about creating a new, passive income stream in our respective businesses. iPhone Video Hero teaches you the key aspects of creating professional marketing videos using just your iPhone and covers low-budget lighting, sound, headsets, framing, special effects, shooting indoor versus outdoor PLUS you'll discover some amazing apps that make your video marketing even easier and more effective. Oh, and you'll even learn how to get that beautiful white background you see on Apple's videos. Happy days! Here's what Jules's training looks like: Links & Resources Mentioned In This Episode .. Netregistry - Check out these exclusive Small Business Big Marketing's packages that will help you get your marketing online sorted. This episode has been lovingly transcribed by the good guys at GMR Transcription. Thanks guys! iPhoneVideoHero - How to create high quality videos for your business using your iPhone. Marketing Coaching with Timbo - Email me at tim(at)smallbusinessbigmarketing(dot)com if you'd like to enquire about my Marketing Coaching package - I'll set up a 15-minute Discovery Call where I'll be able to establish if I can help you move your business forward. Join the marketing discussion beyond my podcast ... For in-depth marketing discussion, join the Small Business Big Marketing LinkedIn Group. See the lighter side of marketing on the Small Business Big Marketing Facebook Page. Receive small business marketing tips on the Small Business Big Marketing Twitter feed. Leave a review for Small Business Big Marketing in iTunes. It’s a rankings thing ;0) I’ve personally created these marketing training products in response to listener feedback … Site Boost - Discover the characteristics of a successful website. Spotlight - I create an exclusive podcast episode solving the marketing challenges of your business. The post <a rel="nofollow" href="http://smallbusinessbigmarketing.com/marketing-podcast-iphone-video-hero
Mon, October 08, 2012
#104 Success secrets from ‘The Best Sandwich in America’ creator.
Business is absolutely booming for a small, family-run sandwich stand that was established in 1954 in downtown Philadelphia. It's roast pork, provolone and broccoli rabe sanga was recently awarded The Best Sandwich In America by the Travel Channel's Man vs Food show. In this episode, I have a fireside chat with fourth generation owner Tommy Nicolic who runs Tommy DiNics with his son Joey (make that five generations!). This was such a great interview on so many levels - Tommy is a guy who's been running his business the same way for decades. His marketing mantra is quality, quality, quality. He does very little promotion. Has limited distribution. And only raises his prices every 18-months or so, whilst expenses go up anyway. Tommy is a business owner passionate about delivering a quality product every time - and as a result everything else takes care of itself. He may not make millions doing it, but he has the loyalist of customer bases, loves what he does, is full of pride ... and recently sold a sandwich to The Fonz. It doesn't get any better than that! The post #104 Success secrets from ‘The Best Sandwich in America’ creator. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Sat, September 29, 2012
#103 How to make money and do a world of good.
In 2008 Rebecca Scott left her long-standing job as a Scientist at the CSIRO and co-founded Streat - a Melbourne-based social enterprise that sells delicious food and coffee whilst providing homeless young people with hope, self-belief and the opportunity to get qualified in hospitality. As Streat's tagline suggests - Streat stops homelessness the delicious way. Whether you're looking to start a social enterprise yourself, wondering how you can integrate some social responsibility in your small business or just love an inspiring story then you're going to love hearing what Rebecca has to share. This is a wonderful story of how you can start a business, make some money and do the world of good along the way. Listen up! The post #103 How to make money and do a world of good. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, September 25, 2012
#102 – It’s time for Funny Business with Timbo & Andrew Griffiths.
In this episode Andrew Griffiths and I launch in to our second Funny Business segment in which we: - Share a Modern Family moment we both had in an upmarket pet shop recently. - Cogitate over a first world marketing problem Timbo had in a 5-star hotel. - Discuss the importance of backing yourself. - Pose the question Is it enough to meet your customers' expectations? - And share some of our biggest business mistakes. PLUS I respond to a listener who, up until now, has felt intimidated by the idea of marketing his business. Listen in as I share some advice on how to squash the intimidation ... and discover how my Online Marketing Communications Masterclass also helped him overcome it. The post #102 – It’s time for Funny Business with Timbo & Andrew Griffiths. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, September 19, 2012
#101 Aquabumps – Sydney’s most popular retail attraction. And it’s a small business!
Eugene Tan started Aquabumps in 1999, when as a frustrated Creative Director he combined his three passions: photography, surfing and the web. In the nineties blogs hadn’t evolved yet, but Eugene, better known as ::uge (yooj), thought he’d provide a nice daily break for his mates to see a bit of surf at work. The daily updates started flowing more consistently and the first handful of friends became thousands of people logging on from all over the globe. Even Aquabumps’s Facebook page is a hive of activity with 58,000 followers (as at Sept 2012). This is a great story about one guy's decision to follow his passion. And it's paid off big time. PLUS I go off on another content creation rant PLUS I share my top 5 ways of creating awareness on a shoestring budget. The post #101 Aquabumps – Sydney’s most popular retail attraction. And it’s a small business! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, September 11, 2012
#100 Anthill’s James Tuckerman – How he conquered the web (on $900!).
James Tuckerman is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parent's home. He was 26 years old. In 2004 and 2005, he was named Best Small Publisher in Australia by Publishers Australia. Not a bad achievement! Then, in early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. (A couple of years ahead of Fairfax and News!). Within six-months Anthill Online was listed by Neilson Online Ratings among the Top 50 Business & Finance websites in Australia. Things are going well! What few people know is that James made this digital transition on a budget of just $900. Listen up and discover how he did it ... The post #100 Anthill’s James Tuckerman – How he conquered the web (on $900!). appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, September 03, 2012
#99 How To Get Millions Of Dollars Of Free Exposure.
Since starting the Messages On Hold business in 1988 from his bedroom in Perth, Kym Illman has generated tens of millions of dollars worth of free TV and press exposure at some of Australia's (and the world's) largest sporting events. His marketing tool of choice is the little understood strategy of Guerrilla marketing (AKA ambush marketing). Sacked from a cushy TV station job in 1988, Kym has achieved unpaid coverage at major sporting events including Cathy Freeman's run at the 2000 Olympic Games, AFL grand finals and Melbourne Cups! Whilst they've got him in to some hot water, they have also contributed to the success of the Messages On Hold business which is now turning over sixteen million dollars annually. Listen in as Kym explains how he has (and you can) use guerrilla marketing to successfully increase the awareness of your business. Enjoy! The post #99 How To Get Millions Of Dollars Of Free Exposure. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, August 28, 2012
#98 Crazy product demos, a publicity conundrum and some Bullshi* Bingo!
In this special episode (it's spesh 'cause it's the first of many), I hook up with Andrew Griffiths (Australia's #1 small business author) to have a good old fashioned yarn about business and marketing issues, developments and current affairs that are on our collective mind. In this inaugural chat: - Andrew suggests that someone has to be the most expensive, so why not make it you? - Timbo is inspired by a bed store in New York that lets customers take a nap for free! - Andrew identifies a new consumer trend called Newism (and Timbo questions it!). - We both tackle a listener question about publicity from Sonya at Born Country Baby. - Timbo talk about his experiences with Bullshit Bingo! PLUS we seek your help to gives these episodes a name. So whack on your thinking cap and come on in ... The post #98 Crazy product demos, a publicity conundrum and some Bullshi* Bingo! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, August 21, 2012
#97 A Little Business Achieving Seriously Big Things (In Just 3-Years).
Imagine, if in the space of 3 years, you had a thriving business with a major retail presence, a major online presence, the #1 selling book in your industry, were about to launch a second book, had a major joint venture with your city's biggest public space and were absolutely in love with what you did. Life would be pretty good, huh? Well, that's the story of this episode's guest, Fabian Capamolla, one of the founders (Matt Pember is the other) of the Little Veggie Patch Co. In this interview Fab shares exactly how they went about achieving so much, so fast. Enjoy! The post #97 A Little Business Achieving Seriously Big Things (In Just 3-Years). appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, August 13, 2012
#96 Flight Centre founder, Geoff Harris, openly shares his business insights.
Geoff Harris is one of the original founders (and still current owners) of Flight Centre ... one of the world's largest travel agents. Certainly Australia's largest by a long shot. I shared a small part of this interview about 6-months ago. It was part of another series of interviews I intended doing with creators of iconic Australian brands. Alas, time wont allow me to indulge in that idea, so I'm releasing these interviews on the Small Business Big Marketing show. Others (already released include chats with Rip Curl founder, Bryan Singer and Beechworth Bakery Founder, Tom O'Toole. The post #96 Flight Centre founder, Geoff Harris, openly shares his business insights. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, August 06, 2012
#95 How To Write A Book With #1 Small Business Author, Andrew Griffiths.
It's between you and your major competitor. You're both submitting on a big tender that, if you win it, will set your business up for a good 12-months. You're both comparable on price and service delivery, so there's not much in it and the client is having a hard time deciding who to award the deal to. Then the client remembers the book you'd written (that you'd personally signed and given them instead of a business card) and BOOM you win! A glorified business card is a great way to view having a book that helps market your business and win business. Listen in as Andrew Griffiths, Australia's #1 small business author explains why you should and how you can have a book to market your and grow your business. The post #95 How To Write A Book With #1 Small Business Author, Andrew Griffiths. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, July 31, 2012
#94 VinoMofo – An In Your Face Brand That’s Kicking A**!
This is a story of how and why it's so damn important to build a brand and have the guts to stick to it through thick and thin. In 2006, Andre Eikmeier started an online forum called Qwoff, a place where the average Joe could discuss wine without all the fancy talk. Three years later, and not a cent richer, he (and his business partner) launched VinoMofo, an online, in-your-face wine retailer that (in their own words) "...offers a small selection of hand-picked wines and wine-like things ... at very mofo prices." Hear how Andre took VinoMofo from zero to hero using the power of branding, and was subsequently bought by Catch Of The Day, Australia's biggest group buying site last year. If the idea of taking your business from bland to brand appeals then listen up ... Andre shares some absolute marketing gold. The post #94 VinoMofo – An In Your Face Brand That’s Kicking A**! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, July 26, 2012
#93 Moneytribe Founder Talks About The Growth Of The Social Search Engine.
Dr. David Urpani (a doctor of Artificial Intelligence) co-founded iSelect - Australia's largest and most successful online insurance comparison portal ... turning it in to a multi-million dollar powerhouse. He is now on to his next venture, which he's named moneytribe. Listen in as David shares his insights in to: How he went from being an architect to a doctor of artificial intelligence to starting iSelect. How a tennis match and a freak roller blading accident lead to the creation of moneytribe. The importance of tapping in to social capital in getting an idea off the ground ... or for that matter - basing an entire idea around social capital. The rise of the social search engine. Why it made sense to create moneytribe as an app and not a website. How he plans to monetise moneytribe without losing it's independence and objectivity. During the interview, we talk about the soft launch moneytribe did recently. To tis end, here's the email David sent to some freinds and family to softly launch MoneyTribe last month: Hi [Insert Name] ... As you know I have been working on a new startup - well, we went live with moneytribe Thursday night at 11.30 pm. I thought I would target a few choice friends who are social influencers & butterfiles! We are, at this early stage in the life of moneytribe, aiming to spearhead a grass root drive to build authentic members ... moneytribe's value is predicated on having people provide content as they themselves learn about their purchases and where they sit relative to their peers. To this end I wonder whether you would be able to 'spread the word' to at least ten of your family & friends (who hopefully, might, in turn, be persuaded to spread the word to ten of their family & friends). This way the moneytribe service will quickly start to generate useful intelligence to its users, the moneytribe members. If you are happy to spread the word, that would be much appreciated and I include below a script we have been using. Moneytibe now available on the Australian Apple iTunes StoreToday we released Version 1 of moneytribe for iPhone on the Australian iTunes App Store. You can download it here. It’s free and anonymous. moneytribe connects you with other people who have the same financial products as you. It helps you compare what you have, are paying, doing and saying with other people like you to help you save time and money and keep your providers honest. Happy? Discontent? Switching? Find out if others feel the same way. We’re building a whole new way for people to compare and get advice on financial products based around trusted peers (your ‘tribes’) as well as third party brokers and providers. And our members always come first. No ads. No pressure. No stress. The more people who use moneytribe the more powerful it will become. It's early days and we need some tribe leaders to sign-up, share what they have and th
Tue, July 17, 2012
#92 Rip Curl founder, Bryan Singer on how to build a global surf brand.
Bryan Singer co-founded Rip Curl in the 1960s and today it's one of the worlds most iconic surf brands. In this revealing interview Bryan takes us deep inside the Rip Curl tent where he shares how he started the business, where the name came from, how they managed extreme growth, and how at one point, they were looking down the barrel of Rip Curl existing no more. Oh, and the quote of the interview? When asked how Rip Curl began, Bryan responds ... "We were just looking for a quid to fund our next surfing holiday." The post #92 Rip Curl founder, Bryan Singer on how to build a global surf brand. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, July 10, 2012
#91 Beechworth Bakery founder, Tom O’Toole, shares his very personal business journey.
Tom O'Toole is the larger than life founder of the famous Beechworth Bakery chain. Not only is he the creator of some of the finest sweet and savory treats going around, he is also an incredibly inspiring small business owner who tells it like it is. He also happens to be one of Australia's most motivational speakers. Not bad for a bloke who grew up in extreme poverty. The post #91 Beechworth Bakery founder, Tom O’Toole, shares his very personal business journey. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, July 03, 2012
#90 How To Create Killer Content With Small Business Author, Andrew Griffiths.
Andrew Griffiths is Australia's #1 small business author, with 11 books published in over 50 countries. Yes, he's prolific! His ability to create relevant, easy to understand and implement content laser-targeted at growing any small business is unmatched. He's also an all round good guy. My initial intention for interviewing Andrew was to discuss how a small business owner should and could go about writing a book as part of their overall marketing strategy. However, very early on in our chat, it became bleedingly obvious that quality time should be spent discussing the overall importance of creating useful, engaging content in all its forms - not just a book. So that's what this interview is all about. This is right up there with one of my favourite interviews. I hope you agree. The post #90 How To Create Killer Content With Small Business Author, Andrew Griffiths. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, June 26, 2012
#89 ‘The Voice’ – A Runaway Marketing Success Story.
In this week's episode I have a fireside chat with Adrian Swift, the Nine Network's Executive Producer of The Voice - one of the most successful TV shows Australia has ever seen. At the time of the interview they were getting 2.5 million viewers per episode - by the end of the series, this had skyrocketed to 3,000,000 viewers ... just slightly more than Australia's #1 small business marketing podcast ;0) Now, you may well be wondering what can us small business owners learn from the marketing of a hit TV show like The Voice. The answer is PLENTY! The post #89 ‘The Voice’ – A Runaway Marketing Success Story. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, June 19, 2012
#88 A Million Dollar Business in 2.5 Years on $0 Marketing Budget.
Three years ago BlackMilk Clothing didn't exist. Then one day in 2009, James Lillis sold a pair of leggings for $10 that he'd stitched together around his kitchen table. The dream was launched. Two and half years later BlackMilk Clothing is a multi-million dollar, 100% Australian-owned business employing 130 people and selling out of everything they make ... bought by an unbelievably loyal following of raving fans - 160,000+ of them on Facebook, alone! Not to mention the tens of meet-up groups that connect globally, all manned by volunteers who live for BlackMilk's next product. Oh, and did I mention they've done this on a modest marketing budget of ZERO DOLLARS! Yep, nudda. Zip! The post #88 A Million Dollar Business in 2.5 Years on $0 Marketing Budget. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, June 12, 2012
#87 How To Market A Business In Tough Times.
Larry Bloch co-founded Netregistry in 1997 - right in the high diddle diddle of the dot com boom. Things were going swimmingly with the business doubling every couple of months ... until mid 2000 when the boom went bust. BUT that's where it gets interesting ... really interesting. You see, marketing a business in boom times is relatively easy - there's plenty of money and eager buyers - especially in the area of domain names and websites where every one was trying to stake their claim. But how do you manage a business through the down times, and come out the other end shining? In fact, in 2012, Netregistry is now Australia's most trusted provider of online services. The post #87 How To Market A Business In Tough Times. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, June 04, 2012
#86 How to build a multi-million dollar online business.
Danial Ahchow founded Service Central in 2005 and has built it to become Australia’s leading online marketplace for finding all sorts of service providers. This online business now hosts millions of visitors and generates hundreds of millions of dollars of work requests each year. Listen in as Danial takes us on the journey of where the idea came from and how he managed to bring it to life after quitting his day job as an Industrial Relation lawyer and cleaning office buildings in order to pay the bills. PLUS I welcome into the Small Business Big Marketing community my new sponsor Netregistry who are the experts when it comes to sorting small businesses out with all your online marketing needs. Exciting times, folks! The post #86 How to build a multi-million dollar online business. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, May 29, 2012
#85 Talking business building & creativity with Tania de Jong AM.
Tania De Jong AM is one of Australia’s leading Sopranos - no, not the gangster type - and also manages to run a variety of very cool businesses including an innovations workshop business, a talent agency and a charity that helps disadvantaged people find their voice. In this fireside chat, Tania reveals how she manages so many businesses, where the ideas come from, what drives her to succeed plus her opinion on why so many businesses find it hard to be creative. PLUS she has a very big surprise for us at the end. (Dare you not to fast forward!). The post #85 Talking business building & creativity with Tania de Jong AM. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, May 23, 2012
#84 How to start a national day for your brand.
In 2009, muesli and porridge maker Flip Shelton, decided that a National Porridge Day would be a mighty fine way to build both the porridge category in Australia and sell some of her own brand of oatie goodness along the way. Now starting a national day for anything is no mean feat, however, Flip has done it with aplomb and had some great successes along the way including national (free) media coverage on TV, radio and newspapers. In this fun and revealing chat with Flip, she reveals exactly how and why she did it. And what her plans are for keeping National Porridge Day run well into the future. The post #84 How to start a national day for your brand. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, May 14, 2012
#83 Big Richard Condom’s Lloyd Perry Talks Marketing.
Well, I could summarise this interview as being all about how to market condoms. HOWEVER, it's so much more than that. In fact, Lloyd Perry from Big Richard Condoms actually set out to create a clothing brand, but, thanks to a Venture Capitalist with a sense of humour (what?!) he ended up starting and running a condom business. So, in this revealing interview (BTW, it's not one for the kids' ears) we go under the covers (pun intended) and get some fantastic insights in to very smart marketing strategies around .... The post #83 Big Richard Condom’s Lloyd Perry Talks Marketing. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, May 07, 2012
#82 How To Become A Key Person Of Influence.
Every industry has an inner circle of people whose names come up in conversation for all the right reasons, they attract the right opportunities, they earn more money and have more fun. My guest has aptly labelled these folk Key Persons Of Influence. So, listen up as Daniel Priestley explains how you can enter your industry's inner-circle by becoming one yourself. The post #82 How To Become A Key Person Of Influence. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Sat, April 28, 2012
#81 Hear from a guy who can get you anything. Yep, anything!
LA-based Steve Sims, Founder of Bluefish can get you anything. Anything! That's the premise of his business. As he so eloquently puts it: "Don’t call us to pick up your dry cleaning or walk your dogs; that is simply not what we‘re about. Bluefish is not a gopher service, an old boy’s network, or a snobby bunch of party-crashers. Rather, we offer the highest level of personalised travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest." Listen in on this chat I had with Steve and you'll discover in no uncertain terms how to get things done. PLUS I share 10 considerations for naming your new business, product or service. The post #81 Hear from a guy who can get you anything. Yep, anything! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, April 23, 2012
#80 David Allen on Getting Things Done.
David Allen, famous for his ground-breaking work-life management system, Getting Things Done, talks to us about how you can be buried in projects yet have nothing on your mind! Oh, and it's Lukeee's last show :0( so we share a whole lot of heart-felt emails from you, our treasured listeners. The post #80 David Allen on Getting Things Done. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, April 16, 2012
#79 The episode where Lukeee drops some sad news.
Sadly, Lukeee's hanging up the boots. Calling it quits. Moving on. Nothing lasts forever and it's been a sensational 79 episodes with one of my best mates. But family commitments, full-time work and life generally can get in the way of producing a regular show. That said, don't despair too much - he will be back next week for a final episode, plus he'll make the odd guest host appearance over the coming weeks, months and years. Small Business Big Marketing isn't going anywhere, there's far too many marketing gems still to be uncovered, spectacular marketers to be interviewed and knowledge to be shared. So, despite the melancholy nature of this episode we still turn your marketing light on ... The post #79 The episode where Lukeee drops some sad news. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Sun, April 01, 2012
#78 Australia’s largest media buyer sheds light on the future of brand communications.
Harold Mitchell AC owns the largest media buying agency in Australia. Hundreds of millions of advertising dollars go through his business each year. In this insightful interview, Harold talks about how the media world is undergoing the most dramatic shift it has ever seen since the introduction of the printing press; how by 2020 80% of all content we consume will be digital and why we (as podcast producers) might just be on to something (we really liked that bit). Plus we help a Chiropractor that's running out of patience and the Prof suggests social media may not be all it's cracked up to be. The post #78 Australia’s largest media buyer sheds light on the future of brand communications. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, March 27, 2012
#77 What happens when passion takes over.
Hana Tolhoek is building an empire one bottle of premium spirit at a time. As the creator of Strom, a high end spirit retailing at $110 per bottle, Hana is a true marketing go-getter, driven by a true passion for what she does. A modest marketing budget hasn't stopped her from associating with the helicopter fraternity, getting in front of the top 100 bar tenders in Australia and exploring export opportunities globally. Plus we give a listener some advice on how to get off the tools (well, rolling pin!) and the Prof introduces us to the concept of simultaneous media consumption. The post #77 What happens when passion takes over. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Sun, March 18, 2012
#76 Those 11 Forgotten Marketing Concepts Explained.
Timbo gave a talk recently in which he revealed 11 marketing concepts that many small business owners either never knew about or have forgotten. From the importance of getting your message right first before worrying about where to place it through to the fact that we're all a very judgemental lot ... and everything in between. These marketing concepts have been identified by Timbo after having spoken with thousands of small business owners over the past few years - whilst there are many more, it's the understanding and implementation of these ones that will help propel your marketing returns forward in leaps and bound. The post #76 Those 11 Forgotten Marketing Concepts Explained. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, March 13, 2012
#75 How To Be Innovative In Your Business.
Phil McKinney is an innovation expert based in Silicon Valley. Recently retired as the VP and Chief Technology Officer at Hewlett Packard, Phil hosts the Killer Innovations podcast and has just released the book 'Beyond The Obvious'. In this mind-opening interview Phil explains clearly and simply how any small business can introduce and benefit from an innovations culture. Listen in and you'll discover a step-by-step process for becoming innovative, why brainstorms don't work and so much more. This is gold! The post #75 How To Be Innovative In Your Business. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, March 06, 2012
#74 LinkedIn’s MD On How To Use LinkedIn For Business.
Cliff Rosenberg, Managing Director of LinkedIn Australasia, has a chat to us about his top LinkedIn business tips for marketing your small business and how to optimise your LinkedIn profile. If you're like us, you receive emails each week from someone somewhere requesting to get connected via LinkedIn. Listen to what Cliff has to say and you'll know whether to accept them and what to do with them. It's all about how to use LinkedIn to build your business. PLUS we tackle a great listener question about how best to promote a struggling business. The post #74 LinkedIn’s MD On How To Use LinkedIn For Business. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, February 28, 2012
#73 Roger Hamilton – Futurist, Social Entrepreneur, Wealth Dynamics creator.
Wow! OK team, strap the seat belt on as this is an episode to be reckoned with. Timbo has a 1-on-1 conversation with global, social entrepreneur Roger Hamilton - creator of the celebrated Wealth Dynamics profiling system (which every small business owner should complete with their team), business futurist (he showed Timbo a kidney being printed!), Director of the Green School in Bali and all round good guy. The post #73 Roger Hamilton – Futurist, Social Entrepreneur, Wealth Dynamics creator. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, February 21, 2012
#72.5 How To Sell A House Using Social Media.
John Newell promoted the sale of a house in the Melbourne suburb of Northcote using Twitter and some other social media channels. The result? The house sold at auction and he's now receiving global media coverage. Global as in like seven countries! This is the story of how he did it. The post #72.5 How To Sell A House Using Social Media. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, February 21, 2012
#72 How To Get 500 Bums On Seats. Fast!
Glen Carlson and his team managed to fill a room with 500 delegates against all odds. The one day event he organised was held over the Summer break, delegates had to pay to attend and he ran no paid advertising. All the professional conference organisers told him he was making a big mistake. Well, history proves otherwise. Listen in on how he did it. We also share some tips on how to manage your online reputation AND Professor Mike Ewing sheds light on the 4Ps of marketing. Another episode of Australia's #1 Marketing show for your listening pleasure. Enjoy! The post #72 How To Get 500 Bums On Seats. Fast! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Sun, February 12, 2012
#71 How To Learn Faster.
Steve Cunningham is the creator of Read It For Me, a very clever online resource that provides video / PDF summaries of the world's best business and self-development books. In this interview, he talks about how the idea came to be, how it helps you learn faster and how he markets it. PLUS we've put together an EXCLUSIVE LISTENER OFFER that enables you to get a Read It For Me subscription with some other useful marketing goodies thrown in. The post #71 How To Learn Faster. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Sun, February 05, 2012
#70 How to make magazine advertising work.
As Marketing Manager at Terrain Tamer 4WD, Brent Hutchinson's aim is to make every advertising dollar return multiples. And that's exactly what he's doing. In this interview, you'll hear how Brent's turned a magazine advertising spend with Australia's leading 4WD magazine in to a video marketing strategy in which the magazine needs him more than he needs the magazine. This is a great exercise in developing an emotional attachment with your audience and building a strong, energetic brand. The post #70 How to make magazine advertising work. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, January 27, 2012
#69 Flight Centre Founder, Geoff Harris plus much more.
Geoff Harris, co-Founder and owner of Flight Centre is our featured guest. Plus we: Talk about big brand marketing efforts (or lack of!) at the Australian Tennis Open; Dissect what happened when Timbo's Twitter account came under some serious fire; Share some some tips on how to go about your email marketing; Launch our brand new segment 'Hey, Prof!" with Marketing Professor Mike Ewing from Monash University; Discuss a copywriting tip Timbo's gleaned for the Steve Job's biography. Small Business Big Marketing – Links & Resources Mentioned In This Episode That Winning Feeling (Famous business founder interviews) - Register here to access the entire Geoff Harris interview plus much more. Site Boost – Our newest training product that shows you how to optimise your website for more sales, enquiry and list building. Leave a review on Small Business Big Marketing in iTunes. The post #69 Flight Centre Founder, Geoff Harris plus much more. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, December 21, 2011
#68 The ‘cover some serious marketing ground’ episode.
We cover more ground in this episode than Michael Schumacher on race day! The winner of our recent Mornington Peninsula Brewery content is announced; we're the proud runners up of the recent international Podcast Awards; we discuss the very giving concept of brand'em acts of kindness; we muse over the importance of LinkedIn and how to make your profile more marketable; we launch our newest training product called SITE BOOST that shows you how to get the most out of your website. The post #68 The ‘cover some serious marketing ground’ episode. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, December 13, 2011
#67 Boardroom to Boardshorts.
In a past life Jeff Lim did deals across the boardroom table during the heady days of the dot com boom. He now operates in a very different boardroom - one that is wall-to-wall stand up paddle boards. You see, Jeff and his wife Lynda, have started PSUPS - a stand-up paddle board company on Victoria's Mornington Peninsula. No stranger to website development, Jeff is also a very strategic small business marketer who has not only decided to build his own brand but that of the local adventure tourism industry in which his business operates. The post #67 Boardroom to Boardshorts. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, December 05, 2011
#66 Imagine being two years ahead of your sales targets!
Matt Bebe started the Mornington Peninsula Brewery 12-months ago and is already two years ahead of his sales targets. What a nice place to be! But when you see what Matt and his business partners have created, it's not a huge surprise. More than a brewery and some craft beer brands, they've created a real experience - albeit, one located on Industrial 3 zoned land, with no passing foot traffic, in the back blocks of the Melbourne beach-side suburb of Mornington. Small Business Big Marketing – Links & Resources Mentioned In This Episode Get your Fast Web Formula 3 (FWF3) videos and bonuses. Andy Grand’s Super Affiliate Masterclass Recordings – Earn extra income / discover a new marketing strategy Leave a review on Small Business Big Marketing in iTunes. Flying Solo - Australia’s largest community of soloprenuers. The post #66 Imagine being two years ahead of your sales targets! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, November 29, 2011
#65 Your most pressing Marketing questions answered.
Did you know that by simply replying to any of our emails, you can send us your most pressing marketing question and we just might answer it on Australia's #1 marketing podcast. Or you can post it on the Small Business Big Marketing Facebook. That's exactly what James Clemenets, Paul Evans, Mark Hogan, Robin Dickinson, Neil Newcombe, Katie Wardrobe and Malessa Brisbane did just recently. In fact, here's eactly what they asked: James Clements: I have a large stack of business cards of colleagues and associates from the last few years who fit into my target market for my new online business. I will be leaving my current employment in two weeks and was wanting to kick start my list by emailing them, telling them what I was up to, maybe surveying them to get my product right, but generally trying to build up my list. Is this spam, if not what's the etiquette around this?Paul Evans - Is attacking a competitor "head on" in public a good marketing strategy?Mark Hogan - What are the five easy steps to 'polish a turd'? Or are they in fact polishable?Robin Dickinson Art - What's the best way for a visual artist to generate demand?Neil Newcombe - How would you target market a business to move into a more upmarket field without upsetting current clients Katie Wardrobe - What are some innovative ways to capture leads when you are a trader or presenter at a conference? ie. Any unique giveaway ideas (no more pens or magnets with logos!)? Quirky is OK :) Malessa Brisbane - What are good incentives to offer customers to provide testimonials without coming across as though your offering cash for comments? Small Business Big Marketing – Links & Resources Mentioned In This Episode Get your Fast Web Formula 3 (FWF3) videos and bonuses. Andy Grand’s Super Affiliate Masterclass Recordings – Earn extra income / discover a new marketing strategy Leave a review on Small Business Big Marketing in iTunes. Flying Solo - Australia’s largest community of soloprenuers. The post #65 Your most pressing Marketing questions answered. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, November 22, 2011
#64 How to get others selling for you.
Andy Grand was a successful Swiss Banker in a previous life. He now lives the life of his dreams as an affiliate marketer. In simple terms, Andy sells other peoples products online for a commission AND gets others (lots of others) selling his products - also for a commission. In this interview, Andy (AKA the Swiss Affiliate Weapon) shares with us how small business owners can apply the principles of affiliate marketing in their business - no matter what you sell. Plus we have a laugh about Apple's infamous auto-correct feature, Starbuck's launch of a (lame) augmented reality Christmas campaign plus how one of our rcenet guests have found their way in to Anthill magazine's Top 50 Coolest Companies for 2011. Small Business Big Marketing – Links & Resources Mentioned In This Episode Get your Fast Web Formula 3 (FWF3) videos and bonuses. Andy Grand's Super Affiliate Masterclass Recordings - Earn extra income / discover a new marketing strategy Guestrr (Get or make guest posts) – Luke’s new website all about getting guest posts for your website or blog. Leave a review on Small Business Big Marketing in iTunes. Flying Solo - Australia’s largest community of soloprenuers. The post #64 How to get others selling for you. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, November 14, 2011
#63 Marketing lessons from an Adult Store.
In our naughtiest episode ever, immaturity is alive and well in this episode of the Small Business Big Marketing show. Although, we must say, amongst the school-boy giggles and Benny Hill humour (all Lukeee's doing), there is some marketing gems shared by our special guest, Anne Marie, owner of Adelaide Adult Shop, Addora Live who we spent three days getting to know whilst at a recent online marketing conference. Listen up and you'll discover how a bricks and mortar retail outlet is using YouTube effectively (some of her videos have 15,000+ views), making sales online and off, how to appeal to two very different groups of people and so much more! Oh, and Lukeee and Timbo have a chat about those daily special sites and some new ways of getting inside your buyers' heads. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Get your Fast Web Formula 3 (FWF3) videos and bonuses. Guestr - Guest Post Content - Luke's new website all about getting guest posts for your website or blog. Leave a review on Small Business Big Marketing in iTunes. The post #63 Marketing lessons from an Adult Store. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, November 09, 2011
#62 More on how to write sales copy (Part 2).
Effective sales copy is tough to write. Up until now. In part 2 of this exclusive interview with gun copywriter Brent Hodgson he really does lay to rest any doubts or fears you may have about writing sales copy that converts. All you need do now is follow his simple, 7-step process (he started sharing it in part 1) and you'll be streets ahead of the competition. Plus we talk about some of the learnings we brought home from the recent Internet marketing conference (FastWebFormula3) we attended in Caloundra. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Zentester - Brent's website testing tool Leave a review on Small Business Big Marketing in iTunes. And here's Brent's 7-step process on how to write sales copy. Seriously good, high-converting sales copy. The post #62 More on how to write sales copy (Part 2). appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, October 27, 2011
#61 How To Write Sales Copy (Part 1).
Brent Hodgson writes sales copy that converts. Seriously converts. In part 1 of a two-part interview we did with Brent (there was just so much to cover) we dig deep on how to write sales copy that actually gets your prospects to sit up and take action: When we talk about "copy", what are we talking about, and why do business owners need it? What are the big problems business owners face when writing copy? So, where do you start? (Copy isn't hard - but there are 4 big mistakes business owners make in their copy). 3 Keys to Good Copy. The first 3-steps of 7 to writing great sales copy. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Zentester - Brent's website testing tool Leave a review on Small Business Big Marketing in iTunes. And here's Brent's 7-step process on how to write sales copy. Seriously good, high-converting sales copy. Writing Sales Copy This is the process Brent Hodgson from ZenTester uses to write sales and marketing copy. It’s an effective step-by-step process for any type of copy - although you will need to cut down the end output to suit your needs. 1. Bullets The best place to start writing copy is by working out what you’re selling. Start by listing every feature about your product or service on 3x5 index cards. (You can buy index cards at most newsagencies.) Example: If you're selling golf clubs, a feature of one of your golf clubs might be the perfectly weighted alloy head. By the time you’ve finished writing down the features of your product, you might find you have several hundred features. This is great! Perhaps for the first time, you can see a list of the “things” that people want to buy inside your product or service. The next step is to work out what is special about each one of these “things” - or what the benefit is of each of these features. Example: Using the example feature of the perfectly weighted golf club head, the benefits for this feature might be more distance, more accuracy, more power and less strain in your swing. If you're a financial planner, one of overlooked features of your service is that you are subject to Continuing Professional Development, that all financial planners must undertake. Some of the benefits of this might be that the customer can have confidence your skills are up to date, you are aware of the latest risks and opportunities in the market, and you will invest their money wisely. When you’re done, you’ll have something that you can easily turn into a feature-benefit bullet point. Example: All pastries are baked fresh on the premises daily - meaning they're even warmer and sweeter with the first bite. 24 hour monitoring of your alarm system - so your family, and belongings, are secure from intruders - even when you can't be there to protect them yourself These
Mon, October 10, 2011
#60 How To Get Into The Emmy Awards Nominee Bag.
Today's guests, Ilde & Mark, inventors of Starlettos (they're what Lukeee wears to stop his high-heals from sinking in to the grass) are a great example of a small business doing some very big marketing. So much so that they found their way in to the nominees' gift bag for this year's Emmy Awards. How good is that! So if you want to learn how to punch above your weight when it comes to marketing a small business, this episode of the Small Business Big Marketing show is for you. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Online Press Release Package - The same one Mark & Ilde used. Buy Starlettos - Use the code SBBM, get 20% off and avoid that sinking grass feeling forever. Leave a review on Small Business Big Marketing in iTunes. Kokomo Coconut Water - They seeded us, and we slurped it up (well, Lukeee did). The website Timbo has put together to sell his in-law's beach house - A waterfront property on Raymond Island - Gippsland Real Estate The post #60 How To Get Into The Emmy Awards Nominee Bag. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, September 28, 2011
#59 The Healthy Small Business Owner.
Marketing should be a major part of running a successful small business, but so too should the health of its owner and employees. That's why in this episode we leave marketing behind and talk to Marin Lazic, owner of Balmaine personal training business Z-Best-Fitness. Marin first came to Timbo's attention via Twitter, by providing some very timely advice about how to best set-up his office to avoid further neck operations(!) and to maintain a healthier approach to business. So, sit back and grab a celery juice as we dig deep on Marin's tips to improve the performance of the small business owner. It's all about increasing productivity. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Leave a review on Small Business Big Marketing in iTunes. Sweet Poison - The book mentioned in this episode. The post #59 The Healthy Small Business Owner. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, September 22, 2011
#58 Marketing for Tradies. Copping it on Twitter. Where to start with marketing online.
This is this episode of Australia's most loved small business marketing podcast in which Timbo's in a neck brace and Lukeee gets a laugh out of his predicament. Sad but true! Much more importantly, we get serious with answering some listener questions: 1. How can a tradie grow his market share through some smart local area marketing ideas? 2. What do you do when you're being attacked on Twitter? 3. Where do you start with your online marketing strategy? Small Business Big Marketing – Links & Resources Mentioned In The Show Therecane - A website (and product) that Timbo loves. Flying Solo - Australia's largest community of soloprenuers. Leave a review on Small Business Big Marketing in iTunes. The website Timbo has put together to sell his in-law's beach house - A waterfront property on Raymond Island - Gippsland Real Estate The post #58 Marketing for Tradies. Copping it on Twitter. Where to start with marketing online. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, September 05, 2011
#57 The Importance Of Brand Building.
In this episode of the Small Business Big Marketing podcast, Timbo talks about the importance of brand building for small businesses with the Head Of Marketing at Melbourne's Monash University - Professor Mike Ewing. The Prof as we affectionately call him, has categorical evidence that that small businesses that invest in building a brand will be more profitable. Period! He then goes in to quite some detail on a number of actions they can take to help them build a strong, healthy brand. We also geek out on QR Codes (what are they and how you can use them in your marketing). Small Business Big Marketing – Links & Resources Mentioned In The Show The Online Marketing Communications Masterclass 2011 - Tim Reid's upcoming webinar series where small business owners will discover how to place their marketing efforts on steroids. QR code generator. Flying Solo - Australia's largest community of soloprenuers. The post #57 The Importance Of Brand Building. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Sun, August 21, 2011
#56 A Pricing Idea. Get Your Pitch Right. Know Your Brand.
This is the episode of Small Business Big Marketing where we discuss: How smorgasbords may inspire a new pricing strategy; How the Daintree Ice Cream Co. have got their pitch oh so right; How Kalula Airlines are brilliantly on-brand; And Timbo announces his Online Marketing Communications Masterclass 2011. Small Business Big Marketing – Links & Resources Mentioned In The Show The Online Marketing Communications Masterclass 2011 - Tim Reid's upcoming webinar series where small business owners will discover how to place their marketing efforts on steroids. Kalula Airlines - Images of their planes Small Business Victoria - Timbo's speaking here on Thursday, August 25, 2011. Creative Innovations 2011 - Timbo's running an Innovations Workshop alongside Dr. Edward De Bono in November, 2011. Duration: 26:12 minutes The post #56 A Pricing Idea. Get Your Pitch Right. Know Your Brand. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, July 22, 2011
#55 How to use Blogging for your business.
In episode 55 of Australia's #1 marketing podcast, we talk to Darren Rowse (AKA ProBlogger), one of the world's most prolific bloggers on well ... blogging! Listen in and you'll discover exactly how to make blogging a part of your marketing arsenal. Plus we: Lukeee apologises for his abismal Twitter performance! We talk about what it means to get a good old Panda slapping! And Timbo makes some noise about his soon to be launched Online Marketing Communications MasterClass. Small Business Big Marketing - Links & Resources Mentioned In The Show ProBlogger Darren Rowse's Exclusive Offer To Small Business Big Marketing Listeners ProBlogger's Guide To Blogging For Your Business (aff) Flying Solo - Australia's largest community of soloprenuers. Duration: 51:40min / 62 MB The post #55 How to use Blogging for your business. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, July 11, 2011
#54 How To Have A Difficult Conversation. Google Plus. Pitching.
This is the episode of the Small Business Big Marketing podcast where we discover how to have a difficult conversation. Plus we: Discuss what makes for a good pitch; Share our very early thoughts on Google Plus; Talk about Google Grants - $10,000 per month for any charity to spend advertising on Google! Small Business Big Marketing - Links & Resources Mentioned In The Show CMA Learning Group - Our Guest, Simon Dowling's business PLUS their EXCLUSIVE LISTENER OFFER - $250 off any public workshop - simply enter the promo code SBBM at check-out. The LinkedIn discussion that lead to our interview with Simon. Flying Solo - Australia's largest community of soloprenuers. Duration: 54 min / 63 MB The post #54 How To Have A Difficult Conversation. Google Plus. Pitching. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, July 01, 2011
#53 Twitter. Your offer. Domain leasing. Starting a small business.
This is the episode of the Small Business Big Marketing podcast where we question Twitter? Can you believe it? Who do we think we are?! Plus we: Ask another hard question - Do prospects really know what you offer? Talk about domain name leasing; Share the 10 things we'd consider if we were starting a small business today. Small Business Big Marketing - Links & Resources Mentioned In The Show How to build an email subscriber list Facebook Pages For Business Guide Flying Solo - Australia's largest community of soloprenuers. Duration: 46 min / 53 MB The post #53 Twitter. Your offer. Domain leasing. Starting a small business. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, June 24, 2011
#52 What Facebook Personal Ads have to do with Marketing (Part 2)
In Episode 52 of the Small Business Big Marketing we: Finish the interview with Matt Simpson, who tells us how he strategically used Facebook Ads to find his life partner with Facebook Personal Ads; Answer a listener questions about FAQs and Wikkis; Discuss the importance of having a crystal clear call to action in all your marketing efforts. Small Business Big Marketing - Links & Resources Mentioned In The Show How to build an email subscriber list Social Stickers Flying Solo - Australia's largest community of soloprenuers The post #52 What Facebook Personal Ads have to do with Marketing (Part 2) appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, June 17, 2011
#51 Email Marketing. Copywriting. Facebook Ads. Statistics. (Part 1)
We know, we know ... we said we were going to take two-months off and recharge, and get creative and all that stuff. But guess what? We couldn't wait. Plus Lukeee missed Timbo way too much. Soooo ... in Part 1 of Episode 51 of Australia's favorite small business marketing show - Small Business Big Marketing - we cover some serious marketing ground: Lukeee talks about how to build an email marketing list; We answer a listener question from Katie at Midnight Music about interpreting website's statistics using Google Analytics; Lukeee reveals his favorite business book of all times; We talk about the importance of copy-writing; AND Timbo talks to Matt Simpson (AKA the Scribe Devil) who not only knows one hell of a lot ('scuse the pun!) about interactive marketing for business BUT, and here's where it gets interesting, used Facebook Ads for his own evil (another pun!) purposes to find his life partner. The outcome will surprise you. Small Business Big Marketing - Links & Resources Mentioned In The Show: How to build an email marketing list - Lukeee's newest baby. Ready. Fire. Aim. - Lukeee's favorite business book. Convince & Convert - A great website that provides social media insight. The Now Revolution - Mentioned by Matt in this episode's interview. Duration: 40 minutes / 44MB The post #51 Email Marketing. Copywriting. Facebook Ads. Statistics. (Part 1) appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, May 13, 2011
#50 How To Generate 10,000 Backlinks From One Press Release.
This is the episode where we're tempted to get all emotional and celebrate our 50th episode of Small Business Big Marketing. However, we choose not to, and instead put the shoulder to the wheel and discuss how to drive traffic to your website; how Lukeee had one press release syndicated to 10,000 websites (!); and how Newsagents can drive more traffic in store. Oh, and we do reflect on how this podcast has helped us with our own personal brands and businesses. Links & Resources Traffic Grab - 20+ traffic generating ideas; 9+ hours of video; full transcript and audio for $79. Insane! Speaking Engagements - Click HERE to enquire about booking Tim Reid or Luke Moulton to speak at your next conference. Know of a business that would benefit from sponsoring our show? They can email us directly here. Kerry Finch SEO Press Release - Where Luke launched his press release. Poke The Box - Seth Godin's newest book. The post #50 How To Generate 10,000 Backlinks From One Press Release. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, April 29, 2011
#49 Marketing Lessons From The Hospitality Industry.
This is the episode where we identify a massive gap in the Royal Wedding arrangements PLUS we're joined by Laurel from LaPerouse Bed & Breakfast in Lorne, Australia who shares with us how she runs a successful Bed & Breakfast business whilst also building a string business community in her local township. This is gold for any small business owner looking to inject some love and passion in to their marketing efforts. Duration : 63 minutes Small Business Big Marketing - Links & Resources Click here to download the full transcription of episode 49 of the Small Business Big Marketing show. The above transcription was lovingly prepared by Bridie's Typing & Transcription Services. Boats Plus Classifieds - Luke's Australian boating website where he has installed a Wordpress classifieds system called Classipress. Freedom Ocean - Tim's other podcast all about Internet marketing. Flying Solo - Australia's largest community of small business Solopreneurs. SMALL BUSINESS BIG MARKETING AUSTRALIA’S #1 MARKETING PODCAST Marketing Lessons From The Hospitality Industry (PDF Transcription) The post #49 Marketing Lessons From The Hospitality Industry. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, April 15, 2011
#48 Lessons from a marketing action taker.
In this episode of Small Business Big Marketing we share seven ways to create more time to market your business PLUS we're rejoined by our second guest ever - Darren Finkelstien of St.Kilda Boat Sales. Darren's high on energy and on taking serious action in marketing his business. He's one of those business owners who literally roles up his sleeves and gets things done. Listen in as Darren shares what marketing he's implemented since we last caught up with him two years ago. And we've decided to turn our 50th episode over to you - our treasured listener. All you need do is email us your recorded answer to the question "So, what do you do?" We'll play it on episode 50 and the most engaging response will win a free lifetime membership to the Small Business Big Marketing Academy. Small Business Big Marketing - Links & Resources Turn your handwriting in to a digital font Join the Small Business Big Marketing Academy for 8 monthly marketing HOW TOs. Flying Solo - Australia's largest community of Solopreneurs. The post #48 Lessons from a marketing action taker. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, April 08, 2011
#47 What are your customers thinking about you?
In this episode, we speak with Mark Copeman, the Founder of Customer Thermometer, an ingenious real time, customer satisfaction survey tool for small businesses. PLUS we ... ... take you behind the scenes of our email marketing efforts, and show you what we've done to address a possible issue of list fatigue. ... share with you a simple strategy that will lift a serious weight off your shoulders! ... wonder whether there's value in making a big hoo-hah about our upcoming 50th show. Does anyone really care? Duration: 38 minutes (possibly our shortest episode!) Small Business Big Marketing - Links & Resources Two random acts of kindness (AKA how we solved our list fatigue) - Download Tim's book & join our Academy for just $1 How to create a Facebook Page for your business - Is this the cheapest and best Facebook HOW TO guide going around? We think so. Freedom Ocean - Tim's other show ;0) Duration: 38 minutes The post #47 What are your customers thinking about you? appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, March 22, 2011
#46 Noodle Box co-founder, Dave Milne, talks outside the box.
Big Dave Milne, co-founder of Australia's most successful take away noodle chain, joins us on episode 46 of Small Business Big Marketing. He starts off by sharing how the Noodle Box idea came in to being and then quickly shares with us a fantastic guerrilla marketing tactic they employed at the launch .. and yes, it did involve a small element of nudity! Lukeee revisits that old chestnut of whether Facebook is good for your business - in fact he's even recorded a short video explaining how to discover if your prospects are on Facebook. Bring that on! And Timbo shares his experience from attending a weekend seminar where 10 future trends were revealed that will have a direct impact on how we do business now and in to the future. Small Business Big Marketing - Links & Resources Luke's Facebook video Noodle Box TED videos TED video on 3D printing The Small Business Big Marketing Academy The post #46 Noodle Box co-founder, Dave Milne, talks outside the box. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, March 07, 2011
#45 Marketing insights from Australia’s hottest weight training brand.
This is officially known as 'The Awkward Episode'. The one where Timbo accuses Lukeee of sending out an email he shouldn't have (but then comes 'round) PLUS (and more shockingly), Timbo agrees to stop interrupting Lukeee upon advice from a cherished listener! More importantly, this is the episode where we interview Ric and Cam from the up and coming Australian company, Kettle Bells...the newest thing in weight training and body building. Duration: 45 minutes Small Business Big Marketing - Links & Resources How to set up a Facebook fan page for your business Kettle Bells - These guys are surrounding themselves with marketing royalty! Crazy Domains - Where we buy our .au domains Be relevant and Google will love you - Our most recent blog post The post #45 Marketing insights from Australia’s hottest weight training brand. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, February 25, 2011
#44 How to master Google Adwords locally.
Mike Rhodes from WebSavvy joins us on this episode of Small Business Big Marketing. There's pretty much nothing he doesn't know when it comes to this highly effective local Adwords campaigns. Plus he lifts the lid on his years as a seminar junkie and working for the creator of the E Myth....Michael Gerber. He drops more names than both of us combined! But of course, the show wouldn't be complete without us sharing what's on our mind, which all starts with Timbo coming clean about his new 'lover' and fellow podcast host in James Schramko. That's right, this is the episode where Timbo finally launches Freedom Ocean - a podcast for anyone who's ever dreamt of creating a life of freedom from Internet marketing. Duration: 42 minutes Small Business Big Marketing - Links & Resources WebSavvy - Mike Rhodes business Freedom Ocean - Timbo's new podcast with James Schramko Small Business Big Marketing Facebook - Will you be our mate? The Small Business Big Marketing Academy - Unlock a monthly dose of HOW TO's. The post #44 How to master Google Adwords locally. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, February 08, 2011
#43 How To Podcast
The title of this episode may be slightly misleading ... a more correct title would we HOW WE PODCAST! There's sure to be a difference! We'd never profess to following world's best practice when it comes to doing something, but what we do works for us so we thought we'd share it. In fact, in the research we undertook with our listeners last month, the topic of podcasting showed up as being something many small business owners wanted to learn more about. And why not...Podcasting continues to be an untapped marketing channel. So untapped that spell-check still underlines it! So, in this episode of Small Business Big Marketing, we take an in-depth look at how and why we podcast. Leaving no stone unturned, we share with you why we do it, the hardware and software we use, how to get intros and outros made, how to set up a website for your podcast plus a whole lot more podcasting tips and tricks. Plus (yes there's more) we talk about the hidden power of auto-responders and how they can turbo-charge your list-building efforts AND we welcome Chip Richards back (a previous guest from episode 21) who makes a very special listener offer for those wanting to find your true passion in business Now that, friends, is a seriously chock-a-block show. But that's what we do around here at Small Business Big Marketing. Still want more? Then take a squiz at the Small Business Big Marketing Academy. Or maybe you'd like us to do a show 100% dedicated and laser-focused on your business. Check out our Spotlight. Small Business Big Marketing - Links & Resources Moving Mountains - Chip's amazing course Garage Band - Apple's editing software Audacity - Free editing software Samsun Mic Co3U - Lukee's baby Skype Call Recorder - Records your conversations on Skype (it's what we did this current episode in) Levelator - Ensures all your levels are the same How to Make Websites - Lukeee's gift to you...our treasured listener Podpress - A Wordpress plug-in that makes the podcaster's life easy Amazon S3 - Where to host your episodes Mechanical Turk - Get stuff done (for our American listeners only) The post #43 How To Podcast appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, February 01, 2011
#42 How to build a profitable online business.
The big news is that Timbo reveals to Lukeee (live on air) that he's found another lover. What's most surprising is Lukeee's reaction. On less important issues of small business marketing we interview Guro Bob (Robert Somerville) who, with Ed Dale, put together one of the best free programs on the internet for discovering everything there is to know about marketing online. The program is called The Challenge and as the tagline says ... There's no charge for awesomeness! In a nutshell, what Guru Bob has put together" will help ANYONE, even a beginner, learn about Internet Marketing and get started building a profitable online business even if you have no time, no money or haven't got a clue how to get started on the Internet." Sweet! But wait, there is so much more - Timbo shares a funny Twitter marketing story relating to Jetstar; we talk about the marriage of Yellow Pages with Google Adwords; we share an idea or two about HOW TO information and we ask the tough question about the weakest link in your business. Duration: 37 minutes Small Business Big Marketing - Links & Resources The Challenge -The 'how to' of Internet marketing. Flying Solo - Check out their very useful Marketing forum. Google hops in to bed with Yellow Pages - Is this a marriage made in Heaven or Hell? Weakest link blog post - What do you think? The Small Business Big Marketing Academy - 8 Marketing HOW TOs penned by Lukeee and Timbo delivered fresh monthly for just $67. The Small Business Big Marketing Spotlight - Get some 'tough marketing love' directly from us...where we focus 100% on your business. And if you haven't got it already, then here's the link to the best HOW TO video on setting up and optimizing your Google Places account ever! The post #42 How to build a profitable online business. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, January 13, 2011
#41 Marketing Lessons From Queensland’s Theme Parks.
Having just spent 8 days schlepping through Queensland's theme parks, Timbo decided he'd turn his family holiday in to a tax deduction by making 10 marketing observations. Afterall, what else do you do when you're lining up for a 70-minutes for a 22 second ride? (And yes, that's Timbo circled on the left there!). Plus we wonder whether a certain PR opportunity went begging; we debate the pros and cons of an electronic diary versus the good old written version; Timbo presents Lukeee with a little visual gift (on-air!) and we talk about some holiday reading about that powerhouse called Google. Googled - The End Of The World As We Know It - Great holiday reading with that famous quote "Don't fuck with the magic!" Red Bubble - Get lost for a few hours looking for that favorite T (it was Timbo's Xmas gift to Lukeee) Moleskine - The best paper journals going around. The Small Business Big Marketing Academy - $67 monthly membership and you'll be helping two destitute marketing blokes! Flying Solo - Check these guys out if you work alone...It's a great source of all things business for the solopreneur. Our 2-minute survey where you tell us what you really think! 9 observations Timbo made about how the Gold Coast theme parks market themselves and questions you could be asking about your business: Product is King Q. How could you better treat your product or service? Interesting pricing strategy $99.99 until June 30, 2011 (huge take-up....high perceived value...little repeat take-up) Q. How could you alter your pricing to encourage more transactions but less take up? Q4U makes life easy Q. What can you do to make your customers’ experience hassle free...and charge for it at the same time? They don’t use social media to have an ear to the ground Q. How can you ensure that you know what you’re customers are thinking? Understand your customers’ state of mind Q. What state-of-mind are your customers in when they’re ready to purchase from you? And how can you Bring your staff along for the ride Q. What can you do to ensure that everyone who has responsibility for selling your product / service is on the same page? Consistency is Queen Q. What could you do to ensure all your marketing is more consistent? Consider bi-products - Massage, behind-the-scenes Q. What bi-products are you inadvertently creating but not making money from? Consider your opening hours a bit more closely (Wet ‘n Wild) Q. Are your opening hours respectful of your customers’ needs? Don’t screw me - Pizza, photos. AND Don’t charge for piddly little things eg. Remote control boats $2 Q. What could you give away to your customers that would make them love you and not cause you to lose money? The Small Business Big Marketing Facebook - Will you be our friend? Timbo's gift to Lukeee Transcription of Small Business Big Marketing episode 41 Epis
Mon, January 03, 2011
#40 (Pt 2) 3 more marketing must-dos to get your business found online. Plus two listener gift
"Was that the best ever podcast???" asked one listener on the Small Business Big Marketing Facebook Fan Page. Well, we hope not although we'd both have to admit that the four marketing ideas that Dave and Pete dished up were pretty darn sensational. If you've not listened to episode 39 of Small Business Big Marketing then do so now, seriously! There's 4 marketing tips to geting your business found online that are 'must-dos'. And, in this episode, there's another 3 to ensure you leave no stone unturned. Implement all 7 of these small business marketing ideas and you'll be shining the proverbial spotlight on your business. Duration: 33 minutes Small Business Big Marketing - Links & Resources How to create your presence on Google Places – Pete & Dave’s gift to you (this is G O L D !). MailChimp - Free Forever Plan The Small Business Big Marketing Academy – Are you a member yet? Sign-up for a marketing idea per week for 52-weeks F R E E ! Buy Tim's best selling book - Cha-Ching! The sweet, sweet sound of small business marketing success. Tell us what you think with this short survey The post #40 (Pt 2) 3 more marketing must-dos to get your business found online. Plus two listener gift appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, December 22, 2010
#39 (Pt 1) 4 marketing must-dos to get your business found online. Plus two listener gift
Got a website? Big deal! That's just the start of the journey to getting found online. You know that, right? The good news is, that there's a plethora of small actions you could be taking to ensure your online marketing efforts deliver some serious return. That's why we've invited back Pete Williams and Dave Jenyns to share with us how they go about getting their hugely successful online and offline businesses found in the quagmire that is the internet. In this first of a 2-part interview, Pete and Dave talk us through: The magic behind having a Google Places account. The must-dos of Search Engine Optimization (SEO) for small business websites. How to optimize your small business's website so that it's a sales machine. As well as the power of creating a Google Adwords campaign. If you don't listen to our show with a pen, paper and cuppa in hand then now's the time to start...Pete and Dave deliver some serious marketing gold. Small Business Big Marketing Links & Resources How to create your presence on Google Places - Pete & Dave's gift to you (this is G O L D !). How to build a website - Luke's gift to you. xoxox - Tim's gift to you! The Small Business Big Marketing Academy - Join before 31/12/2010 and lock in a low membership price forever! Google V Yellow Pages - The people decide. Mail Chimp - Free auto-responder service for small businesses. Australia's leading internet marketer - Have you listened to our interview with James' Schramko's yet? Come say HI on our the Small Business Big Marketing Facebook Fan Page Sign-up for a marketing idea per week for 52-weeks F R E E ! The post #39 (Pt 1) 4 marketing must-dos to get your business found online. Plus two listener gift appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, December 03, 2010
#38 Our 7 Top Marketing Initiatives Of 2010
What...no guest! Never mind, we still manage to fill around 40 minutes with small business marketing drivel (we mean ideas!). This time they're our ideas...our top 7 in fact that performed the best for our various businesses over the past 12-months. We also share our thoughts on what we can learn from U2 as a well-oiled marketing machine...Yellow Pages have responded to our interview with them...Tim talks about key take-outs from the Small Business Big Marketing Intensive...and we reveal our guests for our next show. Oh...and Lukeee finally reveals the website he purchased a few months ago. About bloody time! Show Links & Resources The Small Business Big Marketing Academy - Join before December 31, 2010 and save. $20 Banner Ads - Yep, $20 banners! Audacity - Free podcast recording software. BoatsPlus - (One of) Lukeee's new businesses. Small Business Big Marketing Facebook Fan Page - Tell us what you really think! Cha-Ching! - Tim's best selling marketing book chock-full of marketing ideas for small business owners The post #38 Our 7 Top Marketing Initiatives Of 2010 appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, November 12, 2010
SBBM #37: How to self publish a book.
The marketing world has changed, goddammit! We, the small business owner, can do anything. Anything the big boys do but better. It's time for us to strike back with a vengeance. To this end, in episode #37 of the Small Business Big Marketing podcast we interview Wendy Blume from Vegie Smugglers ... a stay at home Mum who's gone ahead and published, single-handedly, her very own cook book. She shares with us the secrets to doing so, how to become an author and reap the benefits. We also launch the Small Business Big Marketing Academy with a very special listener offer. Lock in as a member between now and December 31, 2010 and you'll protect yourself from all future prices rises. Th Academy is our way of giving you, the small business owner, a truck load of marketing stimuli each month, delivered straight in to your in box. It will have you doing much more with less. We review productivity tools, provide detailed HOW TO sheets, give you 5-minute power tips PLUS you'll receive additional exclusive interviews with each guest who's been on the show where they share some additional gold never heard before. Show Links & Resources Join the Small Business Big Marketing Academy now and receive a very special offer Book now for the Small Business Big Marketing Intensive Will you be our friend? Vegie Smugglers - Wendy Blume's website Scrivener - Helps you write a book MagCloud - Publish your own magazine Cha-Ching! - Tim's book chockablock of marketing ideas for the small guy LuLu - Get your book published Blurb - Make your own book Flying Solo - Our partners in all things micro and small business How to self publish a book (PDF Transcription) The post SBBM #37: How to self publish a book. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, October 29, 2010
SBBM #36: Discover how to save plenty with Google’s alternative to Microsoft Office.
In this jam-packed episode you'll discover how Google is knocking on Microsoft's door with their amazingly free and highly effective Google Apps product. Michael McKinnon, from AppsLife, tells us exactly how it's revolutionizing the way us small business owners can access our email, calendar and all document types - spreadsheets, documents, slides, forms and drawings. If you've heard the phrase - living in the cloud - but don't get it, then all that's about to change. Plus Tim's passes comment on what's happening on his marketing book bookshelf, Luke talks about two other podcasts that are much better than ours (!), we share some great feedback from a dedicated listener, another one offers a free helicopter flight to anyone in Brisbane who books in for our upcoming Intensive...oh, and Tim gets on his copy writing high horse again. So, grab that pen and paper ... sit down and strap in for the ride. Show Links & Resources Get Google Apps - Michael McKinnon's Exclusive Offer. Get your own internet TV series (6 x 4-5minute episodes for $1,995!) - An exclusive offer from Paul 'The Burf' Burfett....email him here. And here's his website. Spend two days with Tim - Small Business Big Marketing Intensive. A free helicopter ride - For any Queenslander that attends the upcoming Intensive and mention AeroPower (a big thanks to Chopper Boy Mike Cullen). Buy The 22 Immutable Laws Of Marketing - In our top 3 marketing books of all time. Signature Clothing - Thanks Arn for your kind words. Time Bridge - Scheduling meetings made easy. SBBM Facebook - Will you be our fwend? Sign up for our 52 free marketing ideas - delivered fresh weekly. Buy Tim's book - Cha-Ching! The sweet, sweet sound of small business marketing that works. Flying Solo - Our partners in all things small and micro business. The post SBBM #36: Discover how to save plenty with Google’s alternative to Microsoft Office. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Sun, October 17, 2010
SBBM #34: Australia’s leading Internet marketer, James Schramko reveals his secrets.
Imagine launching an information product and within 90-minutes earn yourself a sweet six-figure income. That's exactly what our special guest, James Schramko does. Seriously! As the ex-Sales Director for Mercedes Benz Australia, James realised that he could earn a lot more money and lead a less stressful lifestyle by building online businesses. He now has well over 1,000 turning a handy multi-million dollar a year income for his wife and four children, as he really does live the four hour work week. And here's the very cool thing... James not only reveals a whole lot of 'how to's' during our time with him...but he also makes an exclusive offer to all of us of a 50% discount of his Fast Web Formula product... a 12-DVD set plus workbooks that really does lift the lid on how to make good coin from the internet. Luke and I love it so much that we've already bought our copies... and we've written a blog post on the exciting arrival of it! (Sick, isn't it?!). Show Links & resources James Schramko's Fast Web Formula - 50% off this amazing 12-DVD set of how to make it big using internet marketing Our upcoming 2-Day Marketing Intensive - Is this Australia's most useful Marketing workshop? Small Business Big Marketing's Facebook Fan Page Buy Tim's marketing book Cha-Ching! - It's got more marketing ideas in it than Tim's had hot breakfasts (well, not quite!). Send Out Cards - Try it free...especially with Xmas approaching. Our next guest will be the Sales Director from Yellow Pages...interesting stuff! Stay tuned. Australia's leading Internet marketer, James Schramko reveals his secrets (PDF Transcription) The post SBBM #34: Australia’s leading Internet marketer, James Schramko reveals his secrets. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, October 08, 2010
SBBM #33: Creating a Customer Experience
Retail is highly competitive, particularly when you're in the coffee business. Callum from Espresso Elements explains how he's created a point of difference in his cafe by designing a customer experience. Callum’s background is in five star hotel management and coffee wholesaling and he's worked and lived all over Australia, the UK and Ireland. As usual, we also share what's been on our marketing mind and share a few ideas along the way. Show Links & Resources Espresso Elements David Jenyns Pete Williams Creating a Customer Experience (PDF Transcription) The post SBBM #33: Creating a Customer Experience appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, September 30, 2010
SBBM #32: Interview with Dr Edward De Bono + Answers to Listener Questions
In episode 32 of Small Business Big Marketing, Tim squeezes in a brief interview with the father of creative and innovative thinking, Dr Edward De Bono. We also answer listener questions including: How to cross promote your professional services? What's the best medium for B2B content? What are appropriate conversion rates for your marketing efforts? Druation: 40 Minutes The post SBBM #32: Interview with Dr Edward De Bono + Answers to Listener Questions appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, September 17, 2010
SBBM #31: How to promote a bricks & mortar business online.
This week we speak with another serial entrepreneur...Dave Jenyns owns Planet 13 (an online and offline clothing store that he describes as the Surf Dive & Ski of the music industry) plus he's the founder of Melbourne SEO Services...who specialise in getting you to the top of Google. Dave generously shares with us how he's taken a bricks and mortar retail business in to the on line world. Links from the Show 52 free marketing ides...that's one per week for a year! Check out the Flying Solo Marketing Forum Get your audio transcribed and create a whole new revenue stream Book now for our next Marketing Intensive Dave's clothing business...Planet 13 Dave's 'get you to the top of Google' business $20 Dollar Banners Ideas That Stick (a must read for every business owner) The post SBBM #31: How to promote a bricks & mortar business online. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, September 03, 2010
SBBM #30: Secrets to using Facebook as a small business marketing tool
Jennifer Sheahan hands over her best kept secrets on how to use Facebook as a small business marketing tool. She talks about Fan Page design, Facebook Ads and answers all those other questions that we all asking ourselves when deciding if Facebook's right for our business. Luke is his usual immature self, Tim maintains the seriousness that is Small Business Big Marketing plus we vent our deep-seated anger about stock photography. Tim also shares the truth about what happened on the August 2010 Intensive that we held recently in Melbourne. And here's this week's links: Facebook Ads Lab - This is Jen's site The Small Business Big Marketing Intensive - Book now for October, 2010 52 free marketing ideas in 52 weeks - Our gift to you that just keeps on giving Flying Solo - Get involved in the Marketing forum Advanced Fan Page Solutions - This is who we use to create Fan Pages that sell The Transcription People - A great way to create product to sell Luke working in Prague - Right! Clickbank - An affiliate network that we use all the time The post SBBM #30: Secrets to using Facebook as a small business marketing tool appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, August 18, 2010
SBBM 29: Why marketing should be at the heart of your business
Pete Williams sold the MCG for $500 at the age of 21, has been named Ernst & Young's Entrepreneur of the Year, owns a phone company, a finger food business and has his finger in more pies than that little bloke in that nursery rhyme...what was his name? In this jam-packed episode Pete explains why he relies so heavily on marketing to make his business ideas the success they are. Pen and paper at the ready team. Go! And here's this week's links: Flying Solo (Australia's best micro business community) Who is Pete Williams? The Transcription People (We use them and they're the best) Trendwatching (Stay ahead of the game) One Minute Millionaire (The book) Pete William's PR kit (How To Turn Your Million Dollar Idea Into A Reality) Send Out Cards (the best direct marketing tool around for small businesses) Replace Myself (A great way to learn the art of outsourcing...we do it) The 4-Hour Work Week (The Book) 52 marketing ideas in 52 weeks (Sign up for free) Onlinejobs (Outsource to The Philippines) The post SBBM 29: Why marketing should be at the heart of your business appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, August 04, 2010
SBBM #28: How to generate free publicity
Free publicity. Bring that on! And no, it's not a joke. The very lovely Rebecca Derrington, founder and owner of Source Bottle shows you exactly how to get it. Plus we are mightily proud to announce the coming together of Small Business Big Marketing and Flying Solo ... Australia's #1 site for the micro business owner. Hi Guys! As of this episode we will be their exclusive podcast. And here's this week's show notes: Source Bottle (Free publicity!) Flying Solo (Our new partner in crime) Small Business Big Marketing Intensive (Our upcoming marketing workshop for small business owners) ProBlogger's Book (A must-have if you do or are thinking of blogging) Help A Reporter Out (For our American friends and those who want some PR in the US of A) Flip Shelton interview (How to work with a publicist) Sam Maratino interview (How to get your business on TV) The Transcription People (The folk who lovingly transcribe every one of our shows...use them!) Sticky Names Workshop (When you need a sticky name for a business, product, service or promotion) The Sony Bloggie (Amazing camera for video blogging) Google Forms (An easy way to create online surveys) Skype (Just get it!) Free marketing ideas (One per week for 52-weeks! Straight out of Tim's best-selling marketing book Cha-Ching!) The post SBBM #28: How to generate free publicity. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, July 28, 2010
SBBM #27: How to Raise Sponsorship
There's this guy Tristan who's running 52 marathons in 52 weeks...all over the world. He wants to raise $100,00 for UNICEF. He also wants some sponsors to join him (financially, not physically!). So we interview his marketing guy on the ground in Australia and give him our thoughts on what he should be doing to attract and retain sponsorship monies. Believe it or not, we both have experience in this area of marketing that's not for the faint-hearted. If you currently use sponsorship in your marketing arsenal, or work for a cause that's wanting to fund raise then have your pen and pad at the ready as there's more marketing nuggets in this episode than ever before. But we don't stop there...we're extremely excited to almost announce a major national partnership. Plus Tim vents his spleen about outdoor advertising and shares some insights he learnt from attending a major car auction business just this morning. Here's the links we mention in the show: Run Like Crazy (Follow Tristan's madness) Unbounce (how to buld web pages that convert) Everyday Hero (Donate to Tristan's cause) Sony Bloggie (They make video blogging easy - every small business should have one - we've both got one) Small Business Big Marketing (Our upcoming marketing workshop) The post SBBM #27: How to Raise Sponsorship. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, July 08, 2010
SBBM #26: It’s a listener love-in!
Listener questions are the focus of today's show. So, we go head to head shedding our marketing spotlight on such curlies as How do we define marketing?; What are the options to cold calling?; How would seeding work for a helicopter company?; and Is social media for B2B businesses? PLUS we chew it over about Foursquare. Give you the heads-up on Google Places. Share a ripper new Twitter application for Bakers (yes, Bakers!). And reveal a great viral example of an offline brand mastering the online world. All this plus so much more in Small Business Big Marketing. Links from today's show: The Small Business Big Marketing Intensive (Book now before it's too late!) Will It Blend? FourSquare BakerTweet Google Places Hootsuite 52 Free Marketing Ideas [fblike layout_style='button_count' show_faces='false' verb='like' font='arial' color_scheme='light'] The post SBBM #26: It’s a listener love-in! appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Sun, June 20, 2010
SBBM #25: 10 Marketing Nuggets to Help Grow Your Business (Part 2)
Part 2 of 10 Marketing Nuggets to Help Grow Your Business, find out the next 5 (or more!) great marketing tips. 6. Get speaking - Here's the best training course around to get you in the public speaking zone. 7. Network (face-to-face!). 8. Optimise your page titles. 9. Outsource - You can't do everything. 10. Sort your email signature out. 11. Under promise and over deliver. 10 Marketing Nuggets to Help Grow Your Business Part 2 (PDF Transcription) Episode Transcription SBBM #25 – 10 Marketing Nuggets to Help Grow Your Business (Part #2) Ms Evancich: This is the Small Business Big Marketing show with Tim Reid and Luke Moulton. This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often. So, if you're serious about building your business strap in for the ride. Now, here's your hosts, Tim and Luke. Tim: Lukey, Lukey, Lukey. Welcome back to Small Business Big Marketing. Luke: Dot com. Tim: Dot com. Say hello listeners. Luke: Hello listeners. How are you going? Tim: Hello. Hey, don't forget this is the show that ... we basically make marketing simple, Luke, I would say. Because that's our little kind of ... Luke: We certainly do. Tim: ... tagline. Luke: And we try to give people tips to essentially bootstrap their marketing, Timbo. Tim: I don't think we could make marketing difficult. We're not that smart. Luke: No. Tim: You know. I've actually been listening to a great podcast that is called Six Pixels of Separation. And they ... well they are a little bit of ... they're the ... they're the marketer's marketer. Luke: Yep. Tim: Yeah, those guys. So if you want a bit more ... if you want a bit more intellectual marketing beyond Small Business Big Marketing head over to that. Why did we promote them, Luke? No, they deserve it. You've got to share it around. There's enough to go around, isn't there? Luke: Correct. Tim: Lukey, what's on your mind? Luke: Timbo, I've actually been working on doing a bit of a campaign for Flippa because we're turning one, actually it's our first birthday. Tim: Oh, beautiful. Luke: So and, you know, maybe there's a bit of a tip in that, you know ... Tim: I hope so. I hope so. I hope it's not a promo. Luke: No. Celebration your successes, I think. Tim: Yeah, I agree. Yep. Luke: And, you know, no one else is going to turn around and congratulate you on one year. Tim: Yeah, yeah. Luke: So congratulate yourself. Tim: Make it valuable to the client though, not as a navel gazing exercise. Luke: Don't worry, we are indeed. Tim: Yeah, yeah. I think it's ... Luke: We're actually giving away ... going to be giving away some credits
Sun, June 13, 2010
SBBM #24: 10 Marketing Nuggets to Help Grow your Business (Part #1)
Every now and then we like to surprise and delight you (actually we aim to do that all the time!), our treasured listener, with some little marketing nuggets laser-focused on building your business. So, with notebook and pen in hand (or iPad if you've succumbed to the Apple maketing machine as we have), sit down, strap in and get ready to action one or two of them...beacuse, as always, the magic's in the action. Formspring - Here's how we use it. Schedule tweets - We like Hootsuite. Book in to a course - We like our 2-Day Intensive that's coming up this August, 2010. Be active in forums. Ask for referrals - We use this. Ask when Tim's next free Referral Marketing webinar is here. .... Although we said 10 - we've split this show in two, so tune in next week for Part 2. In other news...Luke's got a second baby already...and has lovingly called it iPad. Tim's been booked to speak at this year's Flying Solo Live. Oh yeah...and join us on our Facebook and leave a written review on iTunes. 10 Marketing Nuggets to Help Grow your Business Part 1 (PDF Transcription) Episode Transcription SBBM #24 – 10 Marketing Nuggets to Help Grow Your Business (Part #1) Ms Evancich: This is the Small Business Big Marketing show with Tim Reid and Luke Moulton. This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often. So, if you're serious about building your business strap in for the ride. Now, here's your hosts, Tim and Luke. Tim: Lukey, Lukey, Lukey. How are you, Dad? Luke: Very well, Timbo. Yourself? Tim: Very good, thank you. Good morning, listeners. This is the morning for us. Good morning and welcome back to Small Business Big Marketing. Luke: Dot com. Tim: Dot com. The show where we hope to inspire by within five years, Luke, every small business owner in the world. Luke: Five years, Timbo? Tim: Well, I mean, I said in the world ... Luke: What were you doing five years ... Tim: ... I didn't say ... Luke: What were you doing five years ago? Tim: Yeah, good question. Establishing a business. Luke: Yes. Tim: Establishing a business. My business is about six years old. Luke: Yeah, I was trying to think. Tim: Yeah. Luke: I remember when you walked ... walked through the doors when I was working at (0:59) I had my own web development business and you said, "Lukey, build me a website." Tim: Did I? Goodness me, that was a long time ago. Luke: And I don't want to pay anything for it. Tim: It feels ... yeah, yeah. Yeah, that'd be right. Yeah. Yeah. No, look, I ... it's been a long ride really. Luke: Yeah, yep. Tim: Can't believe it's six years. Luke: Yeah. Tim: But anyway I didn't come here to reflect on my
Fri, June 04, 2010
SBBM #23: Meet Yiying, The Twitter Fail Whale Designer
Imagine being responsible for designing one of the world's most famous online branding...and being paid less than five bucks for the privilege! Our guest did exactly that... and she'd do it again tomorrow! Meet, Yiying, the designer of Twitter's Fail Whale... Yiying was a delight to have on the show where she shares: The story behind that famous design; The critical elements to writing that perfect creative brief; The importance of visual branding; How much you should pay for a logo; Her dream to redesign the Google logo...In fact, she's already done it! So, grab a cuppa and a note pad... and strap in in for another ripping episode of Small Business Big Marketing. Links discussed in this show: Yiying's website The Small Business Big Marketing Intensive Join us on Facebook Meet Yiying, The Twitter Fail Whale Designer (PDF Transcription) Episode Transcription SBBM #23 – Meet Yiying, The Twitter Fail Whale Designer Ms Evancich: This is the Small Business Big Marketing show with Tim Reid and Luke Moulton. This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often. So, if you're serious about building your business strap in for the ride. Now, here's your hosts, Tim and Luke. Tim: Lukey, Lukey, Lukey. What is that sound I hear? Luke: Well that's right. That's right, Timbo, I have had a lovely gorgeous daughter about a week and a half ago. Tim: Probably you haven't. Your wife might have. Luke: Yes, well she did do all the hard work. Tim: Yep, correct. Correct. Congratulations, mate. Luke: Thanks, mate. Tim: Gee, noisy child, hey, all that crying ... Luke: No, she's ... Tim: ... just quiet it down a bit. Luke: She's been an absolute angel so far. Tim: Has she? Luke: Yeah. Tim: Has she? A marketer to be, do you think? Has she got the glint in her eye? Luke: Yeah, look, she's not talking yet so it's a little too early to tell. Tim: Yeah, it is hard, yeah. But often you can tell, a bit of gut ... gut instinct. Luke: Yeah. Tim: Gut feel, you know, like ... Luke: Yeah. Tim: ... look at her and go, yep, cut out ... cut out for marketing, hey. Luke: I think we'll have to wait and see on that one, Timbo, but ... Tim: Is she wearing the big brands? I mean, you've got ... I know you've got a ... what's the stroller you've got? Luke: Oh, I can't remember the brand. Tim: Yeah, a McLaren. Luke: But I tell you what ... Tim: McLaren. Luke: ... it's got more bells and whistles than my car that pram. Tim: Mate, that ... that stroller would win a Formula 1 race. Luke: Yep, yep. No, she's currently wearing Bonds. Tim: Oh, yep. Luke: Good Austral
Thu, June 03, 2010
The Small Business Big Marketing INTENSIVE – 2 HUGE Days
Off the back of Australia's #1 Marketing show, I'm very please to share with you The Small Business Big Marketing INTENSIVE - 2 HUGE Days at The Caulfield Racecourse in Melbourne, Australia. Fri, Aug 20 to Sat, Aug 21 This is a highly practical marketing workshop for business owners (or marketers thereof) keen to discover how to create high impact marketing on a low impact budget. No BS...no theory...no joking. If it's not for you, then please pass on to those you know that will benefit. For details please visit: http://smallbusinessbigmarketing.com/intensive.html Yours in marketing success...TIM REID The post The Small Business Big Marketing INTENSIVE – 2 HUGE Days appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Fri, May 21, 2010
SBBM #22 – Is Advertising for You? Russel Howcroft Thinks So.
For those of you who aren't familiar with our beguile of of the advertising industry, just read the first chapter of Timbo's book - Cha Ching. However, we thought we'd get Russel Howcroft, arguably Australia's "Mr Advertising", on the show to defend his industry. Russel tells us about his advertising background, the success of the Gruen Transfer, and argues that televisions is still the cheapest form of advertising on a cost per thousand views basis. We also launch our fist Marketing Intensive... Show Notes Small Business Big Marketing 2 Day Marketing Intensive - Click here for more details Is Advertising for You? Russel Howcroft Thinks So (PDF Transcription) Episode Transcription SBBM #22 – Is Advertising for You? Russel Howcroft Thinks So. Ms Evancich: This is the Small Business Big Marketing show with Tim Reid and Luke Moulton. This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often. So, if you're serious about building your business strap in for the ride. Now, here's your hosts, Tim and Luke. Tim: Lukey, Lukey, Lukey. Look at you. Luke: How are you, Timbo? Tim: Oh, yes, good thank you, Luke. How are you? Luke: Very well thanks, mate. Tim: Very very serious, like given I'm trying to sort of build the energy and you're bringing it one down. Luke: Bringing it down. No, I'm sorry. Sorry, mate. I had a big day yesterday. I had a long day ... Tim: I know you did. Luke: ... so I will try to keep the energy up. Tim: I know you did. And it's good, you've ... have you blow waved your hair? Luke: Something like that. Tim: You have, haven't you? Luke: And you haven't shaved so ... Tim: A little quaff. Luke: ... we're even. Tim: Correct. Correct. Lukey and listeners, welcome back to Small Business Big Marketing the place where you, the small business owner, and if you're not a small business owner, turn off. Yeah, we'll get them to turn off. What do you reckon? Luke: Don't turn off. Tim: No, no, don't turn off. Luke: You might be a marketing manager, you might be someone looking for inspiration. Tim: Yeah, yeah. Might be a chemist. Luke: You might be a chemist. Tim: Anyone who needs to stay in contact with their customers. Luke: Hopefully a legal chemist. Tim: An illegal chemist? Luke: A legal, not illegal. Tim: Absolutely, absolutely. As opposed to ... Luke: Not a backyard ... Tim: No. Like an industrial chemist. Luke: ... meth lab chemist. We don't want any of those. Tim: Right, okay. And so a place to come, small business owners, to learn how to do marketing that works, really. Luke: Correct. And that doesn't cost an arm and a leg, Timbo. <
Mon, May 03, 2010
SBBM #21: Finding Balance and Passion in Your Small Business
Let's see..Australian Ski team Olympic Coach...turned feature film script writer...turned highly balanced individual who now shares his secrets to living your passion and maintaining a work / life balance with the world. Our guest, Chip Richards, may just be Australia's answer to Depak Chopra meets Tony Robbins. He certainly leaves Lukeee and I speechless at one point...wait until you hear the silence! A silence that's never been heard before on SBBM! So, if one of the major problems in your small business is deciding which 80-hours to work, then Chip may just have the answer you've been looking for. Now get comfortable, breathe nice and deeply and ....... Congratulations to the following listeners who left a written review of the show on iTunes and subsequently won Kody Bateman's book (episode 18) 'Promptings'. They are: Michael R Damo86 Adam Degiorgio Ljjl69 Mining Man Just send us an email to questions@smallbusinessbigmarketing.com identifying yourself with a postal address and we'll send it on. Show notes Chip Richards is a personal, professional and creative coach and speaker, specialising in helping individuals and organisations see new possibilities and strike the balance between high achievement and true fulfillment in work and life. He can be reached at chiprichards@mac.com or +61 405 442 144. The post SBBM #21: Finding Balance and Passion in Your Small Business appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, April 22, 2010
SBBM #20 – How to get your small business on national TV…For free
Oh yeahhhh...this interview with Steve Sammartino from Rentoid is marketing G O L D . This guy's a freak...not only has he founded a great little idea and brought it to life all by himself...he's managed to get national TV coverage to boot....for F R E E . Who wouldn't want a bit of that action. Steve's got lots of other great marketing tips and tricks...all of which require a bit of marketing elbow grease than they do large wads of cash. You'll also be privy to Lukee's new marketing term...the PR rabbit burrow....Marketing gold? Or marketing comedy? You decide. Links we share: Rentoid (Steve's business) Register here to receive a chapter of Tim's book a week for 5 weeks! Fiverr (The place where people share what they're willing to do for $5) The Transcription People (They transcribe all our shows for your consumption) Help A Reporter (Free global publicity opportunities) Source Bottle (Free national publicity opportunities) Our Facebook (Check out Tim and a couple famous fellas in their undies!) The post SBBM #20 – How to get your small business on national TV…For free appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, April 06, 2010
SBBM #19 – Guerrilla Marketing, Blogging & Building Credibility
In Episode 19 of Small Business Big Marketing, Tim and Luke catch up for a chat about Guerrilla marketing, blogging and creating credibility. Tim tells us about his couple of days at the Tedx talks, a Selling from Stage seminar and networking success, while Luke shares his recent blogging strategies and Guerrilla marketing techniques. Show Notes Shift Speaker Training (Jo's website) TED Talks SourceBottle.com.au (Tim suggested this was .com but it is actually an Australian websites) Guerrilla Marketing, Blogging & Building Credibility (PDF Transcription) Episode Transcription SBBM #19 – Guerrilla Marketing, Blogging & Building Credibility Ms Evancich: This is the Small Business Big Marketing show with Tim Reid and Luke Moulton. This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often. So, if you’re serious about building your business strap in for the ride. Now, here’s your hosts, Tim and Luke. Tim: Lukey, Lukey, Lukey. Luke: How are you, Timbo? Tim: Mate, isn’t it great to be back? Luke: It sure is. It feels like it’s been a while. Tim: It has. Welcome back, listeners, to Small Business Big Marketing where we simplify marketing, I think, Luke. Luke: Yes, we do. Tim: We used to say demystify. I like simplify. Luke: Yeah, definitely. Tim: Because we’re simple blokes. Luke: We are. Simple blokes, simple needs. Tim: One simpler than the other. Luke: Let’s not say who. Timbo, what have you been up to? Tim: Mate, lots, lots. This is a show, listeners, before we get stuck in, today’s show is all about a bit of a rambling between Lukey and myself as opposed to listening to someone who’s actually got something really intelligent to say about small business marketing. Luke: Yeah. We’re not in the studio today but we do have some exciting guests coming up in a couple of weeks’ time. Tim: Correct. Can we say where we are? Luke: We can, yeah. We’re just at my … Tim: Luke … Luke: My home. Tim: Your kitchen. Luke: My kitchen, that’s right. Tim: Which is kind of cool, you know, because … I mean, we are lucky enough to do this show normally in a studio. Luke: Yep. Tim: But I was presenting at a conference yesterday and was talking … telling people about podcasting as a marketing tool and the fact is, you know, like here we are, we are in a kitchen, on the bench, being able to … Luke: Got a laptop and a microphone. Tim: A lappy and a mic. Luke: Yeah. Tim: You know, and a stopwatch to stop me from rattling on too much. Luke: Yeah. Tim: But that’s the thing, you know, like small business owners, listeners around the world, you can do it. Luke: That’s right.
Thu, March 11, 2010
SBBM #18 – How Send Out Cards is Taking Over the Greeting Card Industry
In our first episode of 2010 we chat with Kody Bateman, founder and director of Send Out Cards. Founded six years ago, Send Out Cards gives members the ability to send a physical greeting card, written in their own hand writing, from an online application. Kody tells us how he got started and why the big greeting card producers should be worried. The episode includes great tips for leveraging network marketing and will show you how to effectively cut through to your customers with direct marketing. The post SBBM #18 – How Send Out Cards is Taking Over the Greeting Card Industry appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, December 30, 2009
SBBM #17 – How to Name Your Business & Listener Questions
The final Small Business Big Marketing episode for 2009, episode 17 covers listener questions including how to name a business and where to find marketing inspiration. We recommend some holiday reading and wrap up the year that was. We thank you all for your support throughout 2009 and look forward to you joining us for our next season in 2010. Our next episode is due out in mid February 2010, so we'll catch you then. How to Name Your Business & Listener Questions (PDF Transcription) The post SBBM #17 – How to Name Your Business & Listener Questions appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, December 21, 2009
SBBM #16 – Pay Per Click Advertising and Google AdWords Strategies
Ahhhh...the end of the year is nigh! We can smell the brandy cream and hear the presents being opened already. Welcome to the second last episode of SBBM for our 2010 season. And today we have a very, very sepcial guest in Luke Moulton...that's right Lukeee, Lukeeee, Lukee! He' going to share with us the good, the bad and the ugly of PAY-PER-CLICK (PPC) advertising. Specifically a bit of Google Adwords and Facebook advertising action. We also touch on the fact that our humble little marketing show has been voted by Apple iTunes as the 12th best new podcast for 2009. *Blush*. So sit back, grab a Pina Colada or some other 80's type cocktail and get ready to have one more part of your marketing demystified. Google Adwords Facebook advertising Market Samurai - Keyword Research Tool Google Keyword Tool Perry Marshall Pay Per Click Advertising and Google AdWords Strategies (PDF Transcription) The post SBBM #16 – Pay Per Click Advertising and Google AdWords Strategies appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Sun, November 29, 2009
SBBM #15 – Finding your way to the top of Google
In this episode of Small Business Big Marketing you will hear Luke gush (often uncontrollably) as we speak to Ben and Eugene, a couple of blokes who have got their heads and business well and truly around the online marketing world. Owners of the Melbourne business Noble Samuri, the boys reveal how you can find your way to the top of Google with some basic understanding of key words....why a key word isn't a key word....plus you'll hear about an amazing 30-day FREE program that takes you step-by-step through how to make your first dollar online. BUT, even more importantly, at least in Tim's eyes (!!) is the launch of A HEALTHY APPROACH TO MARKETING - a five-day marketing and well-being retreat held in Bali in April 2010 and facilitated entirely by Tim. And, as a listener, if you register now (and there's only 10 spots available) Luke and Tim will produce FREE a 20 minute episode of SMALL BUSINESS BIG MARKETING focussed 100% on solving marketing challenges for your business. This is our Spotlight product and normally costs $497! Show notes A Healthy Approach To Marketing 30-Day Challenge Permission Marketing Live Scribe Pulse Pen Pivotal Tracker Jing Screen Flow Go To Meeting Base Camp Google Reader Finding your way to the top of Google (PDF Transcription) The post SBBM #15 – Finding your way to the top of Google appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, November 17, 2009
SBBM #14 – How “seeding” can help grow your brand – Scott Kilmartin from Haul.
We chat with Scott Kilmartin from Haul about how he's turning old billboards into highly sought after street wear. Scott shares some of his marketing secrets including how "seeding" upcoming music artists is helping promote the Haul brand to his target audience. Up for grabs is a Macbook Sleeve - just leave a review on iTunes, send us an email with your name, address and iTunes ID, and you'll be in the running to win. What We Mention Haul Scott Kilmartin (Twitter) Flippa (Buying and Selling Websites) Ideas Culture (Twitter) Sticky Names Workshop Crush It!: Why NOW Is the Time to Cash In on Your Passion Stuff White People Like Enquire About Spotilight How "seeding" can help grow your brand – Scott Kilmartin from Haul (PDF Transcription) The post SBBM #14 – How “seeding” can help grow your brand – Scott Kilmartin from Haul. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, October 26, 2009
SBBM #13 – So you want to look big? Marketing insights from The Bra Queen.
Whilst we both (one of us more than the other) show our juvenile (make that immature!) side during our time with The Bra Queen, we think you'll find this interview bursting even more than usual with marketing goodness. For a small business owner, Renee is really thinking big AND implementing some big business marketing ideas...allowing her to punch far above her size. You'll find out how she created some market research that achieved more than 1,000 responses, how she's positioned her business to dominate a niche plus you'll be reminded of the importance of social media to any small business's marketing mix. And yes, this is the episode where Tim actually loses it, giggles uncontrollably...and basically acts like a 10 year old...all in the spirit of building a strong brand! 99Designs - A simple way to get logo developed Get Drop Box - Store & share files in your own private cloud Survey Monkey - A great tool for creating online questionnaires Get Abstract - 5,000 5-page summaries of the world's best business books So you want to look big? Marketing insights from The Bra Queen (PDF Transcription) The post SBBM #13 – So you want to look big? Marketing insights from The Bra Queen. appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, October 19, 2009
SBBM #12 – Strategies to Help People Find You Online
If the idea of creating a blog for your business is anywhere on your marketing radar but the idea of actually keeping it current and interesting does your head in then stop reading this and start listening to episode 12. In it, we interview James Duthie, blogger extraordinaire and online marketing strategist. He tells us how to get blogging plus how to get found in the largest haystack of them all which we all know as the world wide web. Mentioned Contact us about Spotlight. SEO Book Perry Marshall's Google Adwords eBook Get Drop Box Aweber Big Response How to blog almost every day SEOmoz SEOland Get Abstracts Strategies to Help People Find You Online (PDF Transcription) The post SBBM #12 – Strategies to Help People Find You Online appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, September 24, 2009
SBBM #11 – Making A Real Estate Agency Look Like A Fashion Label
It's about time. Not since show 4 have we been blessed with the presence of a female. Although some would argue that Luke can be a bit of a girl sometimes! Today we chat with Michelle Skoglund, a breath of fresh air in the real estate industry. Michelle opened up an Agency called Aqua, a real estate agency that's more like a premium clothing brand than a place that sells property. Having learnt all she knows from the likes of Qantas and Hyatt Hotels, not only has she created a beautiful brand, but her customer service is second to none. The result...in just 12-months she's built a business that is the market leader in it's area. Tune in and hear how she does it. In other news, and thanks to your feedback, we're not far away from announcing an exciting new service called Spotlight...Just for you. Aqua Real Estate Tim's Marketing Coaching Package Marketing Samuri (Research a Niche before you spend hours developing a product or service.) Book Tim and/or Luke for your next Marketing workshop or conference Making A Real Estate Agency Look Like A Fashion Label (PDF Transcription) The post SBBM #11 – Making A Real Estate Agency Look Like A Fashion Label appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Mon, September 07, 2009
SBBM #10 – Finding a Niche in a Crowded iPhone App Marketplace
David Curry, ex advertising exec of over 20-years, cleverly identified a gap in the iPhone application market...one that he himself would never use in a million years; but one that over 150,000 American females just had to have. David shares with us how he identified the gap, how he went about filling the gap and he he promoted it on a shoestring budget of just $1,000. If you've ever thought of developing an iPhone app then this interview is for you. We also answer the question of whether you should have a personal and business Twitter account. Plus we share some gold if you're looking to outsource some of the more mundane jobs in your business. So, you ready for some more Marketing goodness? Dave's iPhone App Haircaster Download a Market Samaria Trial - Market Research Tool Replace Myself - Hiring a Virtual Assistant Finding a Niche in a Crowded iPhone App Marketplace (PDF Transcription) The post SBBM #10 – Finding a Niche in a Crowded iPhone App Marketplace appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, August 25, 2009
SBBM #9 – How to Build your Personal Brand
Luke Harvey-Palmer, Founder of Buzzle, shares some absolute gold in respect to building your personal brand both online and off. Luke is a guy who spends every waking hour building the personal brands at the very top end of Australia's business community, and he has kindly given us 30 minutes of his time to tell us how its done. Personal branding is an often overlooked part of a small business's marketing mix, but this can all change if you take on board Luke's sage and simple to implement advice. So, pens at the ready...and play! Luke Harvey-Palmer's Business - www.Buzzle.com.au Luke Harvey-Palmer's Blog - www.LukeHarveyPalmer.com Tim's Brand Character Process Tim on Twitter Luke on Twitter Check yourself out online - www.KnowEm.com We're also looking to create a product or service that will allow our listeners to work with us on their marketing. We'd love to hear from you as to what form this would take. So, leave a voicemail on Skype at SmallBusinessBigMarketing or email us at questions@smallbusinessbigmarketing.com Thanks for listening! How to Build your Personal Brand (PDF Transcription) The post SBBM #9 – How to Build your Personal Brand appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Tue, August 11, 2009
SBBM #8 – How to Build a Community Around Your Business
Martyn Thomas, Founder of Frank Media, a media planning and buying agency shares with us what it means to build a community around your business and how it can have a hugely positive impact on your bottom-line. You'll also discover what it means to create a 'tuned-in' product or service and how to go about it. Oh, and we announce the winners of the personalised copies of Iggy Pintado's book The Connection Generation...and (yes, there's more) share with you the iPhone apps that make it all worthwhile. So, put your feet up, turn the phone off and get ready for a does of marketing goodness. Show Links Frank Media Tuned In (the Book) Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Tuned In (TKindle Edition) Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs MeetUp How to find what people are asking for. How to Build a Community Around Your Business (PDF Transcription) The post SBBM #8 – How to Build a Community Around Your Business appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, July 23, 2009
SBBM #7 – How to Get Connected and Build Your Business
Social Media guru, author of the best-seller Connection Generation and all round nice Guy Iggy Pintado is in the hot seat for this episode. Having held senior marketing positions with Telstra and IBM, Iggy has now decided to spend his life connecting and showing others how to connect for the benefit of building your business and personal brand...both online and off. Iggy shares with us why it’s so important to be connected in this day and age...and how you can do it simply and easily. And we break the silence on ‘On-Hold’ music once and for all. Whilst completely unrelated to anything Iggy speaks of, we felt it necessary to address this disturbing marketing trend. Oh, and Iggy also has kindly given us 3 signed and personalised books to give away. So...get listening! Links mentioned include: Iggy Pintado Connection Generation - The Book Book Tim or Luke for a speaking gig (Yes, we will go to Vegas ;0) Just a reminder to leave a Customer Review on iTunes (you could win one of Iggy’s books)…and don’t forget to tell your Mum about us! How to Get Connected and Build Your Business (PDF Transcription) The post SBBM #7 – How to Get Connected and Build Your Business appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, July 09, 2009
Podcast #6 – One Australia’s Most Famous Olympians Turns Small Business Owner
Olympic Swimmer Michael Klim, veteran of three Olympic Games and recipient of numerous Gold & Silver medals, shares with us how he's gone about creating a range of male skincare products called MILK (that's Klim spelt backwards!) from scratch. You'll hear what role Shrek (yes Shrek) played in the development of his brand, about a marketing tool that made developing all aspects of his brand so much simpler plus how part of his working week now involves playing courier! Links mentioned include: Milk Skin Care Tim's Brand Character Process Vibe Village Just a reminder to leave a Customer Review on iTunes...and don't forget to tell your friends about us! One Australias Most Famous Olympians Turns Small Business Owner (PDF Transcription) The post Podcast #6 – One Australia’s Most Famous Olympians Turns Small Business Owner appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Wed, July 01, 2009
Podcast #5 – Listener Questions about Networking & Web Marketing
Tim and Luke step out of the studio to answer a few listener questions about networking and setting up a website for a new business. This episode's a short one in preparation for some ripper interviews coming up including an ex Australian Olympian and a social marketing expert. Listener Questions about Networking (PDF Transcription) The post Podcast #5 – Listener Questions about Networking & Web Marketing appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, June 04, 2009
Podcast #4: The Tricks to Using Publicity to Build Your Small Business
We chat with Flip Shelton, PR expert, writer, presenter and muesli maker, about how you develop your story and promote it journalists for inclusion in traditional and online press. The Tricks to Using Publicity to Build Your Small Business (PDF Transcription) ??? ???????? ????? ?????????? ???????? ????????? ? ?????????? ????????. ???? ????? ????????? ?? ?? ????????? ? ?????????? ???? ?????? ??? ??????? ???????? ?? ??????? ????????? ? ?????? ?????????? ??? ???? ???????? ???????????. ?????? ??? ????? ?????? ?? ????? ?????????????. ??????? ???????? ?????????. ????????? ?????????? ? ?????????? ???????????????, ?????? ??? ??????????? ?????? . Avtomaty-Besplatno ??????? ???????? ??????? ? ??????????????? ????, ??????????? ??????? ? ?????????? ???? ?????? ??? ??????? ???????? ?? ??????? ????????? ? ?????? ????? ???? ??????? ????? ??????????. ????????? ??????????? ??????? ? ?????????? ????????. ??????????? ??? ?? ??? ???????? ?????????????? ?????????, ????? ????????????? ???? ??????? ??????. ??? ?????????? ???????????? ??????. ??????? . The post Podcast #4: The Tricks to Using Publicity to Build Your Small Business appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, June 04, 2009
Podcast #3: Finding a Niche in a Crowded Market Place
Mel Bridge, owner and founder of GXY Search, a recruitment company for gen x and y'ers, talks to us about her niche and how she uses networking and relationship building to generate a solid client base. If you like the show, subscribe with iTunes. Finding a Niche in a Crowded Market Place (PDF Transcription) The post Podcast #3: Finding a Niche in a Crowded Market Place appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, June 04, 2009
Podcast #2: How a Corporate Marketer Built a Successful Small Business of His Own
Darren, co-owner and operator of St Kilda Boat Sales, tells how his passion for boats took him from the corporate technology maketing world into his dream business. How a Corporate Marketer Built a Successful Small Business of His Own (PDF Transcription) The post Podcast #2: How a Corporate Marketer Built a Successful Small Business of His Own appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
Thu, June 04, 2009
Podcast #1: How a Mechanic Changed the Campervan Hire Business
John, founder and owner of Wicked Campers, tells us how he's used affordable and novel marketing ideas to turn a small fleet of vans into an international campervan hire business. This first Small Business Big Marketing podcast covers inspiring material from someone who is constantly thinking outside the marketing box. How a Mechanic Changed the Campervan Hire (PDF Transcription) The post Podcast #1: How a Mechanic Changed the Campervan Hire Business appeared first on Small Business Big Marketing . Support the show: https://www.patreon.com/marketingpodcast See omnystudio.com/listener for privacy information.
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