Podnews Daily - podcast industry news
Daily news for the podcast and on-demand audio industry - from Apple Podcasts to Spotify, YouTube Music to Joe Rogan. Podnews also covers the latest jobs and events and trending shows in a short update every weekday. editor@podnews.net - visit https://podnews.net to get our free newsletter.
Fri, March 28, 2025
BBC rules out UK ads in podcasts
Sponsored by CoHost . Want more listener insights without switching hosting providers? Explore CoHost's Prefix with in-depth podcast analytics and tracking links starting at just $15/month. Sign up today for a free trial. After criticism from the UK podcast industry, the BBC has said it won’t press ahead with ads in podcasts in the UK , saying that it has “decided to rule out placing adverts around BBC licence-fee funded programmes on third-party podcast platforms in the UK.” The announcement is expected to be confirmed in the BBC Annual Plan next week. Independent podcasters had called the idea “disastrous”. The BBC will still take some advertising in UK podcasts though; Podnews reported last week on a new BBC podcast which will contain ads inside the UK, but is not produced by the public service. The BBC is funded by advertising outside the UK. Exclusive: Frequency Ads has launched a new Premium Publisher Network for host-read ads. Partnering with DAX US, the service aims to make host-read ads as easy to buy as programmatic ads. Popular podcast app Pocket Casts is rolling out “smart folders” next week, which automatically groups shows together. You’ll see them in beta versions of the app now. “Popular podcast app”? Find out quite how popular Pocket Casts is - next week, in the Podnews Report Card; Apr 2 9.00am on the Keynote Stage at Evolutions . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here PM Evolutions kicks off NEXT WEEK! — Book your train or plane to be in Chicago for podcasting's most important annual spring event. There's still time to join us for all four days, Mon through Thurs, and code PODNEWS still saves $50! Don't sell a Patreon ❌, sell your subscription ✅! — Su
Thu, March 27, 2025
Spotify Partner Program expands into Europe
Sponsored by CoHost . Want more listener insights without switching hosting providers? Explore CoHost's Prefix with in-depth podcast analytics and tracking links starting at just $15/month. Sign up today for a free trial. Spotify’s monetisation model for creators, the Spotify Partner Program is to expand to a further nine new countries , eight in Europe. From Apr 29, eligible audio and video creators in France, Belgium, Luxembourg, The Netherlands, Ireland, Germany, Austria, Switzerland and New Zealand can enroll. This means more money for existing partners, too: we’re told that eligible creators earn based on how much Spotify Premium members stream their video content in the markets where the Spotify Partner Program is available ; so a US creator will now earn from viewers in these additional countries too. By country population, this grows the total potential audience by 43% (but not all content is equally popular in different countries). YouTube’s Head of Podcasts, Kai Chuck has left the company after a reorganisation. A YouTube spokesperson told TubeFilter: “To better serve podcasters on YouTube, we’re bringing the Podcast Partnerships team together with the News and Civics Partnerships teams. We’re grateful to Kai Chuk for all his contributions over the years.” The News and Civics Partnerships teams are led by Tim Katz, who wrote a blog post about YouTube Podcasts last month. Steven Bartlett’s Flight Studio, which launched last April , is readying a video podcast hosting company, called Flightcast . The developer, who goes under the name Rox Codes, is looking for beta testers on LinkedIn . Notably, it claims to offer direct video upload to Spotify, which is something, as far as we’re aware, unavailable in any other third-party host. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Cl
Wed, March 26, 2025
Japan: YouTube is #1 for podcasts
Sponsored by CoHost . Want more listener insights without switching hosting providers? Explore CoHost's Prefix with in-depth podcast analytics and tracking links starting at just $15/month. Sign up today for a free trial. YouTube is the #1 podcast platform in Japan, according to a new report from Otonal and the Asahi Shimbun Company. A new high of 17.2% of Japanese adults aged 15-69 listen at least once a month; that figure rising to 34% for 15-19 year-olds. Audio in Japan has always seen lower consumption than in other countries. The 17.2% monthly listeners number compares with 55% in the US. Last week was the 100th anniversary of the birth of radio in Japan. Podnews’s Editor, James Cridland, will be on Tokyo radio station J-WAVE on Friday morning to talk about podcasting and radio’s future. Megyn Kelly is to launch her own podcast network . The MK Media network has already signed a number of journalists. Podcast hosting company RSS .com has added automatic Apple Podcasts submission . The feature from Apple, which was launched in Feb , was driven in part by comments in the Podnews Report Card, and makes it easier for new users to get into Apple Podcasts without registering as a user. (The new Report Card is published next week, in a keynote at Evolutions ). The company is also showing off its reviews and metrics in a new page . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here <ul
Tue, March 25, 2025
YouTube could let you swap ads in videos
Sponsored by CoHost . Want more listener insights without switching hosting providers? Explore CoHost's Prefix with in-depth podcast analytics and tracking links starting at just $15/month. Sign up today for a free trial. YouTube could be switching on dynamic ad insertion , according to a report by Semafor . The report says YouTube “would allow host-read ads to be dynamically inserted and swapped out within individual YouTube videos”, as is already the case for audio podcasts using open RSS. YouTube hasn’t commented. Semafor suggest that Spotify offers this product. It doesn’t; videos on Spotify do not have dynamic ad insertion, and uploading a video episode replaces any audio episode. 427,000 podcasts from members of The Podcast Standards Project now use additional Podcasting 2.0 features , according to a new update. In a blog post, the group encourages co-operation between podcast hosting companies and podcast apps. The post is the first since August last year; it acknowledges the difficulty of making progress, and asks for “killer features” to help move the project forward. Generative audio AI company ai|coustics has raised €5mn (US$5.4mn) in funding. The company is aiming to “bring its AI-powered studio-quality sound to every platform and device”. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Producer, Editor & Sound Designer — Great editing & sound design isn't a luxury. It's a necessity. Work with a freelancer who just gets it. Heading to Podcast Movement? Let’s Connect! — Great sponsors, real support, and a team that actually listens—that’s BackBeat Media. If you’re heading to Chicago, let’s meet up and talk about growing your show the right way. 🚀 AUDIENCELIFT = LISTENS + SU
Mon, March 24, 2025
Gen Z leans towards video
Sponsored by CoHost . Want more listener insights without switching hosting providers? Explore CoHost's Prefix with in-depth podcast analytics and tracking links starting at just $15/month. Sign up today for a free trial. Exclusive: New data from The State of Video Podcasting 2025 by Coleman Insights and Amplifi Media, to be unveiled next week at Evolutions (Thu Apr 3, 9-9.30), confirms a major shift in podcast consumption: only 10% of Gen Z podcast consumers never consume video podcasts. It’s not all about video, though - the study also shows 41% of Gen Z podcast consumers only or mostly consume audio podcasts. The whole sample is slightly higher at 46%. The data is from a survey of 1,000 US podcast consumers, including 307 aged 15-29. “But, didn’t you highlight data in Podnews showing the opposite a few weeks ago?” Yes, we did. Conducted very differently, that one showed a high level of audio drama fans, which is a clue as to the difference in results: video podcasts of audio drama isn’t really a thing (well, it is, but it’s called Netflix). And... what is a podcast anyway? Exclusive: What are the 100 best podcasts of all time? Left of Dial Media wants to find out, and launches the 2025 Essential Listening Poll today , with the aim of producing a definitive list from a diverse list of participants, including members of The Podcast Academy and others. You can find out how to get involved on their website. Based in Vancouver and LA, the women-led boutique network Podcast Nation now represents over three dozen shows , the company says. Today, we’ve a look at the co-founders behind the network , the show that kicked off the company, how they grew, and how they’re considering YouTube in the future. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursda
Fri, March 21, 2025
Podcasts hit the mainstream
Sponsored by CoHost's analytics . Podcasters need better analytics. Discover where downloads are coming from, how listeners are resonating, and who your audience is with CoHost . Sign up today for a free trial. For the first time, The Infinite Dial from Edison Research has reported that over 50% of Americans are consuming podcasts each month . The research, now in its 27th year, shows that podcasts are consumed by 55% of Americans aged 12+. The study has an enlarged survey size and now asks about “watching” podcasts as well as “listening”. (Podcasts grew whatever question was asked). The monthly splits show that video podcasts are still trailing audio podcasts, with 48% saying they’d listened to a podcast in the last month, with only 37% having watched one. The webinar presentation was co-presented by Edison Research VP Megan Lazovick, and Podnews Editor, James Cridland. You can watch it here , as well as download the report. First look: Sam Sanders will be honored with The Podcast Academy's Impact Award at The Ambies on Mar 31. The host of The Sam Sanders Show was praised by Christy Mirabal, the chairperson of TPA, as having the “ability to challenge perspectives, celebrate culture in all its complexity, and make audiences feel truly seen”. In the Boston Globe , New England’s 50 fastest-growing companies includes podcast production and marketing agency The Podglomerate. Congratulations to them! > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Learn Podcasting from a Hall of Famer – Start Now — Ready to start or grow your podcast? Join the School of Podcasting! Get UNLIMITED COACHING, courses, and community. Use code PODNEWS for a special discount. Start your podcasting journey today! Listen to "Leaving The Island" from Audiation</a
Thu, March 20, 2025
Fantasy Footballers to keynote at Evolutions
Sponsored by CoHost's analytics . Podcasters need better analytics. Discover where downloads are coming from, how listeners are resonating, and who your audience is with CoHost . Sign up today for a free trial. Evolutions has announced two new keynotes for the event in Chicago IL, USA, from Mar 31 to Apr 3. Hosts of The Fantasy Footballers , Jason Moore and Mike Wright, will reveal their cross-platform strategy for audience growth and monetization—valuable lessons for creators and industry professionals alike on harnessing passionate communities and building sustainable media businesses. Evolutions says “Their journey from podcast pioneers to running one of the largest independent sports media companies in the world exemplifies the transformative power and unique opportunities within podcasting.” Just as showbiz and impressive, the Editor of Podnews, James Cridland, returns to reveal the Podnews Report Card, and uncover what podcast publishers really think of the big platforms. The Report Card is in its fourth year; last year , Apple Podcasts was the #1 platform - but is there a challenger this year? The code PODNEWS will save money on selected passes if you book this week . Has the total number of listeners to podcasts increased over the last twelve months? We’ve not got long to wait - Edison Research’s Infinite Dial 2025 will be revealed in a free webinar at 2pm Eastern this afternoon. Our Editor, James Cridland, is co-presenting the figures, alongside VP Megan Lazovick. The 20th People’s Choice Podcast Awards is open for registration. The awards have been running since 2005. Podnews will be a sponsor this year, because of course we will be. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Simple Strategies to help pod
Wed, March 19, 2025
Law&Crime launches show exclusively with Wondery+
Sponsored by CoHost's analytics . Podcasters need better analytics. Discover where downloads are coming from, how listeners are resonating, and who your audience is with CoHost . Sign up today for a free trial. Law&Crime, a legal and true crime network, has launched a new show - as an exclusive on Wondery+. Luigi will launch on March 24, following the case of Luigi Mangione, who is accused of killing a health insurance company CEO - and asks whether it’s a standard murder case, or a new cultural moment. Radiotopia from PRX released its new shows for Q2/25 - three podcasts will join the network, alongside a new series from Song Exploder’s Hrishikesh Hirway. California loves Conan O’Brien; Colorado prefers Anderson Cooper; while Massachusetts likes Ellen Pompeo. That’s the findings of the most searched-for celebrity-hosted podcasts in the US , according to podcast host RSS .com. The data also includes podcasts hosted by athletes. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Producer, Editor & Sound Designer — Great editing & sound design isn't a luxury. It's a necessity. Work with a freelancer who just gets it. 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now! Tomorrow is your last chance for Evolutions Sale! — The can't miss podcast industry event of the spring is NEXT WEEK in Chicago, and our last discount sale is going on now...but ends TOMORROW! Book your passes to help shape the future of the industry! The New Zealand Podcasting Summit, May 10 2025 — The annual event for NZ’s podcast producers, presenters, practitioners, & providers. This is a day-long event focused on networking, sharing, upskilling,
Tue, March 18, 2025
YouTube puts “podcasts” on the front page
Sponsored by CoHost's analytics . Podcasters need better analytics. Discover where downloads are coming from, how listeners are resonating, and who your audience is with CoHost . Sign up today for a free trial. YouTube is adding a dedicated “Podcast” tab on the main screen of its Android TV app , thus highlighting more podcast content to YouTube’s biggest number of users - TV is now the primary device for YouTube viewing in the US. As with its podcasts page on the web , though, it contains plenty of content which appears to have been automatically marked as being a podcast, including news reports. YouTube is currently “the US’s preferred podcast service”, said Edison Research in October . It unveils its latest Infinite Dial study this Thursday in a free webinar , co-presented by Edison’s Megan Lasovick, and Podnews Editor, James Cridland. One of us doesn’t own a single pair of bluetooth headphones. Podscribe rankings for March show that The MeidasTouch Podcast has almost twice the downloads and views of Joe Rogan (121mn vs 64mn). Edison Research has launched a Download Metrics service , partnering with SoundStack. Edison says that the service works alongside its Edison Podcast Metrics survey to “provide deeper information to subscribers, especially for smaller and short-run shows”. The solution is IAB v2.2 compliant. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here <a href="https://podnews.net/class-click/2758/20
Mon, March 17, 2025
Podstock brings the numbers together
Sponsored by CoHost's analytics . Podcasters need better analytics. Discover where downloads are coming from, how listeners are resonating, and who your audience is with CoHost . Sign up today for a free trial. When trying to take stock of your podcast network’s numbers, it can be irritating logging into multiple platforms across the internet to put all your consumption data together. A new service called Podstock has launched , to give one view of that data, for shows and networks. CEO and co-founder Michael Paretzky, who led podcast analytics and strategy at Audacy, writes that he hopes the podcast industry can become more efficient with the tool . Podcasthon started last weekend, with more than 1,700 shows signed up to do a special episode for a charity or cause. There’s a big list on their website, and it runs until Friday. It’s the third year for Podcasthon, and its biggest ever. How many downloads does a popular branded podcast, which earns more than $100,000 in ad revenue, get? Writing on LinkedIn, Sam Parr, the founder of Hampton, has shared download numbers and details of Moneywise , a personal finance podcast for high net worth people. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. 💰 Join the High Rollers Club with Supporting Cast — Radiolab, Dunc'd On, The Tennis Podcast, Dateline, Savage Lovecast, and other shows will earn up to seven figures this year using the Supporting Cast membership platform.
Fri, March 14, 2025
Michelle Obama tapes new podcast at SXSW
Sponsored by CoHost's Tracking Links . Discover what drives podcast downloads with CoHost's Tracking Links , a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies. Sign up for a free 7-day trial . Michelle Obama and her brother Craig Robinson appeared on-stage yesterday at SXSW to record a live episode of their newly launched podcast IMO . They appeared at the Austin Convention Center with Dr. Laurie Santos, psychology professor and host of The Happiness Lab. SXSW had a renewed focus on podcasting this year. JAR Audio and Sounds Profitable covered The Power of Branded Podcasts in a webinar and a freely downloadable study. 43% of Americans 18+ would likely listen to a podcast about a favourite brand or product, the study says. Exclusive: 911 Podcasts has revealed the cast for the second season of sci-fi thriller podcast Cascadia. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Biz & Legal Fundamentals–Don't Wait! Free Workshop — What if getting the "legal stuff" for your podcast was fast, easy and do-it-yourself-able? Join The Podcast Lawyer™ Gordon Firemark for this free online workshop. Don't miss this! Register Now. Your Podcast Deserves Better Sponsors. — You’ve built an engaged audience—now it’s time to monetize the right way. At BackBeat Media, we connect independent podcasters with sponsors that truly fit their shows. Got a new podcast? — Visit the "New Podcasts" website, and tell us about it! We'll add it to our new podcasts feed, get your show into Podnews, and get you more listeners - all free! Get started now! Gold supporters: Buzzsprout , Mowpod , <a href="https://www.mamamia.com.au/?utm_source=podnews.net&utm_medium=rss&u
Thu, March 13, 2025
Video or audio podcasts? Gen Z choose audio
Sponsored by CoHost's Tracking Links . Discover what drives podcast downloads with CoHost's Tracking Links , a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies. Sign up for a free 7-day trial . Video or audio podcasts? According to Gen Z podcast fans (13-28 year-olds), video is skibidi and audio is slay - they overwhelmingly prefer audio podcasts , according to a new survey from podcast hosting company Transistor. 76% primarily listen to audio podcasts, with 18% consuming a mix of audio and video, and just 6% primarily watching video podcasts, according to the global survey. Transistor also finds that Spotify is the most-used podcast app for Gen Z (56%), with YouTube at 21% and Apple Podcasts at 10%. This mirrors findings in separate studies from Morning Consult and music apps in Edison Research’s Infinite Dial last year. Speaking of which: The Infinite Dial® 2025 will be revealed on Mar 20 in a free webinar , hosted by Edison Research’s Megan Lazovick and Podnews’s Editor, James Cridland. Apple announced podcast transcriptions within Apple Podcasts just over a year ago, and the company says it has now completed creating transcripts for all previously published episodes across the 13 supported languages. That means that more than 100 million episodes in Apple Podcasts have transcripts now available. (The company also allows creators to supply their own transcripts, if preferred). Leave the laptop at home - Zoom has released the PodTrak P2 , a portable recorder for USB microphones. The product includes background noise reduction, and contains a built-in dynamic compressor. The $99 unit can record up to four simultaneous tracks to an SD card. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Free Workshop: Get more clients from your podcast. — This FREE Podcasting Business School workshop will teach you simple strategies to help you convert podcast listeners into paying c
Wed, March 12, 2025
Pocket Casts on the web: now open to everyone
Sponsored by CoHost's Tracking Links . Discover what drives podcast downloads with CoHost's Tracking Links , a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies. Sign up for a free 7-day trial . Pocket Casts has opened its web player to everyone. You don’t need an account to listen - here’s our daily podcast to try it out. You can also download Mac and Windows desktop apps, too - and if you sign in, you can rate shows and store your favourites, and keep tabs of what you’ve listened-to (which syncs to the app, too). Until now, it was behind a paywall, and only available to Pocket Casts Plus users. The company’s press release includes significant promotion of the benefits of open RSS. “The future of podcasting shouldn’t be locked behind walled gardens,” it says; “podcasts belong to the people, not corporations,” adding that “Podcasting is one of the last open corners of the internet, and we’re here to keep it that way.” We’re linking to the Pocket Casts web player from our podcast pages, like this for The Joe Rogan Experience . One way to link programmatically is to use the Apple iTunes ID, like https://pca.st/itunes/1325018583 - this will also open the Pocket Casts app if it’s installed on mobile. The Pocket Casts web player is not (yet?) optimised for mobile, and doesn’t show transcripts. An Apple Podcasts web player was launched last year - and while it, too, doesn’t show transcripts, it works flawlessly on mobile: especially when installed as an app on Android . As the number of podcasters, producers and students from across higher education get involved in podcasting, the HigherEd PodCon has been announced . In the podcast conference capital of Chicago, at the University of Illinois campus in the city, on July 12. Already confirmed as a speaker is Matt Abrahams from Think Fast Talk Smart . <a
Tue, March 11, 2025
AI to fix most annoying thing about podcasting
Sponsored by CoHost's Tracking Links . Discover what drives podcast downloads with CoHost's Tracking Links , a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies. Sign up for a free 7-day trial . It’s everyone’s nightmare: a podcast where everyone is talking over one another. It’s one of the most irritating things for listeners, and it makes life almost impossible for podcast editors. AI can now help with that - AudioShake has launched a tool to separate overlapping voices - there is a demo in the release - and the tool is already integrated into Wondercraft . Exclusive: HerMoney has partnered with Evergreen and Rhapsody Voices for sales and distribution. The show is hosted by Jean Chatzky, and marks an expansion of Evergreen’s business podcasts channel. The show was previously with Airwave. Podcast production tool Alitu now records video. “When you're done, you'll get an MP4 download with all participant videos neatly arranged in a grid - ready to upload straight to YouTube without any additional editing.” It’s available to every customer with no additional cost. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Boost Your Podcast Downloads 🚀 — Only 20% of podcasters hit 1,000+ downloads per episode. Ready to join them? Grab this FREE 3-Day Organic Podcast Growth Mini Course and start climbing toward the top 20%! Need short-form content? — I'm Kristen (a real person), who can highlight the best moments from your podcast. Women Podcasters Awards — Reminder: Prices increase on March 15th! Submit your nomination today. Our mission is to elevate women's voices globally and within the
Mon, March 10, 2025
Emerging Women in Podcasting competition launches
Sponsored by CoHost's Tracking Links . Discover what drives podcast downloads with CoHost's Tracking Links , a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies. Sign up for a free 7-day trial . JAR Audio has announced the third edition of the Emerging Women in Podcasting Pilot Competition . The winner gets a professionally produced audio podcast pilot episode, with full support from JAR’s talented team. The winner last year was Half Betty . The Daily Wire has announced a new advertising partnership with Perplexity, an AI-driven “answer engine”. Ben Shapiro will use the tool to get “real-time context and facts” about issues he is covering. In Mumbai, India’s biggest podcasting conclave and awards, Podmasters 2025, ends early bird entries later today. (You’ve still eight hours left!) Public voting starts on Friday; the awards event is later this year. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” Big Networks Ignore You. We Don’t. — You deserve a team that listens. At BackBeat Media, we stay in touch, support your growth, and connect you with sponsors that fit. That’s why some podcasters have been with us for 20+ years. The Power of Branded Podcasts — Join Sounds Profitable's Tom Webster, JAR Audio's Liz Hames, and special guest Andrea Marquez from Amazon as they debut NEW research and a case study on branded content and "Brand Fans." Gold supporters: Buzzsprout , <a href="https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_cam
Fri, March 07, 2025
Miss Me? does first sold-out live show
Sponsored by CoHost . Looking for better podcast analytics? CoHost gives you insight into download sources, audience demographics, episode consumption, and more. Sign up for a free trial today. Miss Me? , the podcast hosted by Lily Allen and Miquita Oliver, performed its first live show yesterday at London’s Hackney Empire - like tonight’s show, it was a sell out. On stage, they announced that their Q&A shows will soon be available on YouTube as well as in podcast form. The show is produced by Persephonica for the BBC. Podtrac has published its rankers for February. The Daily is #1 participating podcast in the US, overtaking NPR News Now . There are plenty of podcasting sessions and events at SXSW next week. Here’s a Google sheet of them all . The iHeartPodcast Awards will be held at the event next Monday. The company has announced a slew of award presenters . It’s also streaming live. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Biz & Legal Fundamentals–Don't Wait! Free Workshop — What if getting the "legal stuff" for your podcast was fast, easy and do-it-yourself-able? Join The Podcast Lawyer™ Gordon Firemark for this free online workshop. Don't miss this! Register Now. 10,000 new listeners are waiting—let’s go get them — Create powerful podcast ads and drive real listeners to your show with a few simple clicks. More growth, more impact, and the audience you deserve. Ready to scale? See what's possible! <a href="https://podnews.net/class-click/2806/2025-0
Thu, March 06, 2025
New comedy podcast network to launch
Sponsored by CoHost . Looking for better podcast analytics? CoHost gives you insight into download sources, audience demographics, episode consumption, and more. Sign up for a free trial today. Exclusive: There’s a new comedy podcast network in town. The launch of the WITZ Podcast Network has been announced by entertainment studio Cineverse and comedy club brand The Stand. Cineverse is currently well-known for horror, true crime and entertainment; comedy is the #1 most popular podcast category in the US. Speaking of which, The Golden Lobes awards - celebrating the funniest podcasts, people and moments in the audio industry - are closing shortly - you’ve until the end of Mar 15. Entries are just £25 ($32). Fourthwall, a membership and e-commerce platform for creators, integrated with Spotify recently, and has shared a chart of the number of paid subscribers for one podcast before and after enabling the feature . Here’s a show with it enabled . There’s an “early access” button which links your Spotify account to your Fourthwall membership, in a browser. Other platforms supported by Spotify Open Access include Memberful, Supporting Cast, Substack and Patreon. Spotify does not take a cut. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Get Podcast Launch and Management Services Here — Start your show or take it to the next level with full-service support: expert audio and video editing, show notes, social media snippets,
Wed, March 05, 2025
Spotify’s new video program “loses publishers money”
Sponsored by CoHost . Looking for better podcast analytics? CoHost gives you insight into download sources, audience demographics, episode consumption, and more. Sign up for a free trial today. How much can you earn by switching your podcast to Spotify’s new video podcast partner program? One company did - and actually lost nearly $1,000 in January after switching to Spotify video , Amanda McLoughlin posts on LinkedIn. To use video on Spotify, she explains, publishers need to agree for their RSS feed to be replaced by a Spotify-hosted video file (used even if listeners only consume the audio track): so one show lost more than half its revenue because it was unable to sell dynamic audio ads to Spotify listeners (ironically, though Spotify’s Audience Network). The Spotify Partner Program is “an untested program with secretive math”, concludes McLoughlin: “the risk just isn’t worth it”. Exclusive: The Podcast Show London has announced its partners for the show (including Podnews), and a first set of speakers. In the release, they also announce an initial set of sessions for the event. We’ll be there - code PODNEWS10 saves money on selected passes, so you can be there too! First look: Evergreen has launched EvergreenNOW!, a free ad-supported streaming television channel. The channel includes independent films, award-winning podcasts, and live sports, and is available on platforms including Apple, Android, Roku and more. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Free Workshop: Get more clients from your podcast. — This FREE Podcasting Business School workshop will teach you simple strategies to help you convert podcast listeners into paying clients. Show up for live training and Q&A on March 14th! 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now! Gold supporters: <a href="htt
Tue, March 04, 2025
Goalhanger’s two-million listener live podcasts
Sponsored by CoHost . Looking for better podcast analytics? CoHost gives you insight into download sources, audience demographics, episode consumption, and more. Sign up for a free trial today. How powerful are live podcasts? Goalhanger’s The Rest is Politics and The Rest is Politics: US both ran special live shows after the White House exchange between President Donald Trump and President Volodymyr Zelenskyy. The live YouTube events, reposted in audio on podcast apps, have already delivered more than two million listeners and viewers in just four days, says Goalhanger. A social media clip has already gained another 1.6 million views. Worth also mentioning that Podcasting 2.0 enables podcasts to broadcast live directly into podcast apps (with notifications when you go live, too). iVoox has announced integration with Spotify Open Access. It allows podcasters to distribute their exclusive premium content to Spotify. The company’s advertising offerings are now also in Publiespaña’s commercial catalogue, making it easier for advertisers to find and book specific iVoox shows. Over 50% of clicks from Linkfire led to podcast plays for Lemonada Media, according to a case study from the company. Nearly 70% of engaged listeners became followers of the show, the companies say. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” 10,000 new listeners are waiting—let’s go get them — Create powerful podcast ads and drive real listeners to your show with a few simple clicks. More growth, more impact, and the audience you deserve. Ready
Mon, March 03, 2025
Canada gets its own podcast magazine
Sponsored by CoHost . Looking for better podcast analytics? CoHost gives you insight into download sources, audience demographics, episode consumption, and more. Sign up for a free trial today. A new online magazine for Canadian Podcasters has launched. It’s called Canadian Podcaster , and it’s free - coming with a podcast, too. The goal of the publication is to share the microphone with podcasters from across Canada, sharing voices, encouragement and tools to build the Canadian podcast community. It’s from Dave Campbell’s True Media Solutions. If you prefer a newsletter, Pod The North is good too. DeepCast Pro has rebranded to DeepCast Creator . The company has announced Podsites, a turnkey website solution, and new investors. Amazon’s Wondery has cut what the company calls “a small number” of jobs - though one person speaking to Reuters suggests the number of affected people is “dozens and dozens”, which Amazon denies. Both content and advertising teams have been affected. This is in addition to the closure of its operations in Brazil and Mexico, a story Podnews broke on Feb 13 . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” Need short-form content? — I'm Kristen (a real person), who can highlight the best moments from your podcast. Got a new podcast? — Visit the "New Podcasts" website, and tell us about it! We'll add it to our new podcas
Fri, February 28, 2025
Data on news podcast listeners
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! The average age of CNN viewers is 67 , and FOX News viewers are even older, at 69. But the age profile of listeners to news podcasts is similar to the US population average: a younger audience meaning real opportunity for advertisers. That’s one of the findings of The News Podcast Consumer , new data released by Sounds Profitable this week with National Public Media, focusing on the US’s second-most popular podcast genre. It’s a free download. The full schedule for Evolutions has been published. The event takes place in Chicago, Mar 31 - Apr 3. Tickets are here - code PODNEWS saves money for selected passes. How many Americans are listening to podcasts? And what other digital media are they consuming? The Infinite Dial 2025 from Edison Research will be presented in a free webinar on Thursday Mar 20 at 2pm ET. It’ll be presented by Edison Research Vice President Megan Lazovick, and the editor of Podnews, James Cridland. The annual research is supported this year by Audacy, Cumulus Media, and SiriusXM Media. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 💰 Join the High Rollers Club with Supporting Cast — Radiolab, Dunc'd On, The Tennis Podcast, Dateline, Savage Lovecast, and other shows will earn up to seven figures this year using the Supporting Cast membership platform. <a href="https://podnews.net/class
Thu, February 27, 2025
YouTube had “1 billion podcast listeners” in Jan
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! YouTube released a new headline data point, suggesting that there were more than 1 billion viewers of podcast content a month in January. It also repeated that 400 million monthly hours of podcast watching were consumed on TV sets. Putting the 1 billion number in context, Spotify claimed just 120mn monthly podcast listeners in November. Apple Podcasts is likely to be smaller in terms of monthly listeners, according to Podtrac in Jan 2023 : but Apple Podcasts had a significantly higher share of downloads. Worth remembering, too, that a listener to a second of “podcast” content on YouTube - even automatically-played content - will count towards the 1 billion figure, irrespective of the amount of downloads they make, or the time they spend with podcasts. Reach doesn’t translate to time spent. However, Edison Research said in Oct 2024 that, of all the podcast platforms, YouTube was used “most often” to listen to podcasts . We wondered what YouTube considered a “podcast” to be. A YouTube spokesperson told us that the company follows the lead of creators marking a playlist as a “podcast” when they upload. The YouTube Podcasts homepage in the US, as one example, includes full TV news shows like NBC Nightly News and PBS NewsHour , which both broadcasters have marked as a “podcast” - but there are audio podcasts for NBC Nightly News and PBS News Hour as well. Australia’s podcast
Wed, February 26, 2025
Heavyweight to return, with Pushkin
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! Heavyweight is to return, as Jonathan Goldstein and his team of producers join Malcolm Gladwell’s Pushkin Industries . The show will return later this year; it was with Gimlet, becoming a Spotify exclusive in Nov 2021. Spotify cancelled the show in Dec 2023. Average RPM (revenue per thousand views) for YouTube Shorts is thirty times smaller than for full length videos , according to Digiday . One video creator suggests they earn $5.50 for long-form videos, but just $0.18 for Shorts. The article suggests some creators feel forced into generating Shorts content to please the YouTube algorithm. On Air Fest was last week, including the Business Summit. Writing their thoughts... Eric Nuzum from Magnificent Noise - “ There was no single company mentioned more that day than YouTube. None. ” ... John Wordock - “ Should we retire the word podcast? ” ... Ausha’s Odile Beniflah - “ Community is everything ” ... and, of course, host Ashley Carman. Here’s a gift link to her coverag
Tue, February 25, 2025
Acast delivers $44.9mn to creators down under
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! Since launch, Acast has paid over AUD $44.9mn (US $28.6mn) to creators in Australia and New Zealand , the company has revealed. It recently signed big-hitters Casefile True Crime and Toni and Ryan . Podscribe will reveal the Q4/2024 Performance Benchmarks report in a webinar tomorrow. Podscribe attendees will get the new data, from Podscribe, a week before everyone else. It’s free to sign up. (This time yesterday, we covered this story but got the name of the company wrong - not for the first time. Humble apologies: your editor is an idiot.) Magellan AI will also run a webinar on Thursday , with detail from that company’s Benchmark Report. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” Audiencelift Grow Your Podcast, Grow Your Income! — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today! CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience! Party like it’s 1999, w/o Y2K Gold supporters: <a hre
Mon, February 24, 2025
Podimo hits a million paid podcast subscribers
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! Breaking: Subscription-based podcast and audiobook company Podimo has hit 1 million paid global subscribers , the company announced this morning. The five year-old company is profitable in three of its markets, and operates in Europe and Latin America. Audiochuck, the podcast company run by Ashley Flowers, has received $40mn in investment from the Chernin Group . The company turned a profit of $45mn last year, reports Bloomberg. She’s looking to expand her staff to 130. Dan Bongino, who had Donald Trump on his podcast before the election, has been named the deputy director of the FBI. The Dan Bongino Show does around 322,000 downloads per episode, as well as being syndicated across radio stations in the US, as a replacement for Rush Limbaugh. “We extend our heartfelt congratulations,” said Cumulus Media. “Dan has entertained and informed tens of millions of listeners every day and we are grateful for our successful partnership. We look forward to welcoming Dan back in the future.” His last show will be Friday, March 14th. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 💰 FREE monetization strategies every Thursday. — Want to learn from a full time podcaster? Get simple strategies to help podcasters make more $ with your online business every Thursday. Subscribe to the FREE Podcasting Business School newsletter. Sung Podcast Intros! — Level up your podcast! Let RedRum Creative craft an infectious, sung-for-you
Fri, February 21, 2025
Apple Podcasts fixes its submissions process
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! After last year’s Podnews Report Card highlighted the difficulty of submitting a show to Apple Podcasts, Apple has fixed things - rolling out a new, streamlined, process to automatically submit a show for creators using selected podcast hosts. It removes the requirement to open an Apple account first. The launch podcast hosts are: Audioboom, Audiomeans, Ausha, Blubrry, Buzzsprout, Captivate, Castos, Hubhopper, Libsyn, Pinecast, Podbean, Podspace and Transistor. Creators can then claim their show in Apple Podcasts Connect at a later date, should they want to. There is a new, streamlined process for that, using a token to place in your RSS feed. The new process also handles transferral of podcasts from one account to another. The existing method of submitting a show isn’t going away, if you’re on other hosts. The clarity of responses to the Podnews Report Card last year was clear - with creators and publishers saying the Apple Podcasts submission process was “awfully complicated” with “too many hoops”, that the account requirement was “ridiculous and unnecessary”, and that it was particularly bad for “people who are new to podcasting”. We shared all the responses with Apple last year, and are delighted to see significant change, which should benefit the entire industry. Please, if you’ve not yet done it, complete the Podnews Report Card this year : and who knows what we can accomplish this time around. Edison Research released the Top 25 Podcasts in the UK for Q4/2024. News podcasts did well this quarter, which included the US Presidential Election. The BBC has the most titles in the list overall, though Goalhanger Podcasts has three shows in the top 5. > > > Read more of today’s podcast industry news stories on the Podnews website </
Thu, February 20, 2025
Podcasts have more ads than ever
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! There are more ads in podcasts than ever, says Magellan AI, which released its Quarterly Benchmark Report for Q4/2024 . Average advertiser ad load increased over 20% year-on-year (but is still significantly less than broadcast radio, we’d add). The data shows a y-on-y ad-spend increase of 19%; and a 10% q-on-q increase in the number of brands advertising on podcasts. AIR released its 2025 Rate Guide , with updated benchmark freelance rates for producers, sound designers, story editors, fact-checkers, and researchers in the US audio industry. Adam Curry’s new project Godcaster has been launched. The tool allows Christian podcasts hosted anywhere to benefit from live streaming, funding tools and other Podcasting 2.0 features. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Simple Strategies to help podcasters make more💰 — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,000+ Pod Pals on this list. CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience! Party like it’s 1999, w/o Y2K Gold supporters: Buzzsprout , Mowpod , Mamamia , <a href="https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_
Wed, February 19, 2025
Data: Branded podcasts are liked by audiences
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! First look: Branded podcasts work - listeners like the brand more after listening to a branded podcast - shows that both keep their attention and that they would recommend to others. That’s the finding of the new 2025 Benchmark Report on Branded Podcasts released today by Signal Hill Insights. The research, based on survey responses from more than 15,000 podcast listeners, gives a number of strong reasons why brands should be investing more in podcasts. First look: SiriusXM has just announced that it is to expand its SiriusXM Podcasts+ premium subscription to Spotify, YouTube Music, and other podcast apps via SupportingCast. “This expansion brings SiriusXM Podcasts+ benefits – including ad-free listening to new episodes, exclusive bonus content, and early access to new episodes of popular shows – to all major podcast platforms.” (You can also subscribe directly with Apple Podcasts ). If you’re a Podcast Academy member, you can now vote for your favourites in The Ambies. Log into the member portal and go to “The Ambies!” tab for log in credentials. The full list of nominees was published earlier this week. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” Audiencelift Grow Your Po
Tue, February 18, 2025
Episode 1,800 for Todd Cochrane’s Geek News Central
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! While you fill out the Podnews Report Card , we’d also like to point you to the Podcast Marketing Academy’s Podcast Marketing Trends survey, which is open to enter. The survey will uncover everything from idea-testing to podcast search algorithms. By taking part, you’ll “be automatically entered to win one of more than $15k in prizes.” Audyllic is an audio processing tool for podcasts that uses the broadcast-standard Orban Optimod tool to make podcasts as easy to listen-to as your favourite radio station. It offers two hours free a month. The US’s iHeart is producing a true-crime show with the UK’s Chalk and Blade, and Australia’s Clockwork Films. “Crying Wolf” will be released later in the year. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” Biz & Legal Fundamentals–Don't Wait! Free Workshop — What if getting the "legal stuff" for your podcast was fast, easy and do-it-yourself-able? Join The Podcast Lawyer™ Gordon Firemark for this free online workshop. Don't miss this! Register Now. Sung Podcast Intros! — Level up your podcast! Let RedRum Creative craft an infectious, sung-for-you jingle intro that’ll grab your listeners ears. Most jingles are just $500! Visit RedRum Creative to hear samples. Gold supporters: <a href="https://www.buzzsprout.
Mon, February 17, 2025
Tig Notaro to host The Ambies
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! The Podcast Academy has announced the nominees for the fifth annual ceremony of The Ambies. The show will be on Monday Mar 31 in Chicago, and will be hosted by comedian and podcaster Tig Notaro. It’s our chance to see one of Spotify’s new Creator Milestone Awards ( Jan 28 ) close-up. Rusty Quill’s audio drama series The Magnus Archives surpassed 100 million downloads, and the team picked up the award from Spotify London last week. Podcast app Castro, which celebrates one year this month with its new owner, has posted a “state of the app” looking at achievements made in the last twelve months. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” Audiencelift Grow Your Podcast, Grow Your Income! — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today! CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience! Party like it’s 1999, w/o Y2K Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=su
Fri, February 14, 2025
Spotify shares creator podcast earnings
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! Spotify shared some creator earnings from the first month of the Spotify Partner Program. “Hundreds of podcast creators surpassed $10,000 in monthly revenue”, the company said, but also gave three specific examples of January earnings. We’re All Insane earned more than $17,000. (An advertising planning tool that Podnews has access to suggests that this show does 579,000 downloads a month overall.) Kinda Funny Gamescast made over $10,000. (This show, we think, gets 124,000 downloads a month overall.) Your Mom’s House with Christina P. and Tom Segura and 2 Bears, 1 Cave with Tom Segura & Bert Kreischer , two podcasts from YMH studios, saw combined earnings of more than $105,000. (These shows may do a total of 6.5mn downloads a month). So, is this doing better than advertising? Podnews analysis suggests that We’re All Insane is achieving $29 CPM; Kinda Funny $80 CPM; and YMH is doing $16 CPM. However, total download numbers are from all platforms, not just Spotify. Should Spotify account for 50% of total consumption, of course, you can double those CPM numbers. And baked-in advertising is still fine within these shows, so this is additive revenue. Spotify was also keen to highlight the growth in consumption that video gives: We’re All Insane claims a 6x consumption increase in total hours year-on-year; Kinda Funny and the YMH Studios shows around 22% month-on-month. The company adds: “The top 20 video podcasts eligible for the Spotify Partner Program have seen an average 24%+ growth of consumption. Overall, video podcast consumption on Spotify is up more than 20% since the program’s launch.” Some other detail: Within Spotify for Creators, participants can see the sources of their revenue with ad-supported (streams) and premium (share). (Wouldn’t it be fun if you wanted to share some with us?) Spotify promised videos would be “uninterrupted by ad breaks”. At the time, we wrote that it would be “uninterrupted and ad-free”, but we got that wrong: Spotify Premium users see unskippable ads at the beginning and end of vi
Thu, February 13, 2025
Wondery closes in Mexico and Brazil
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! Exclusive: Amazon’s Wondery has closed its operations in Mexico and in Brazil. Podnews understands that the closure was announced in a short staff meeting earlier this week. Those impacted include Sarah Barrett , the company’s Head of Mexico Podcast Content. It comes the same week as some of Wondery Mexico’s shows were nominated for the Ondas Globales awards; and the LATAM units own a successful YouTube page with more than 500,000 subscribers. Amazon tells Podnews: “After a careful review of our priorities and customers’ needs, we’ve made the difficult decision to close Wondery’s Brazil and Mexico original content operations. This decision wasn’t made quickly or easily, and we remain committed to developing immersive storytelling and audio content for audiences.” A raw download figure doesn’t tell you whether those listeners are new, or returning. Are they people who listened once and swore to never again listen? Or are you not reaching new audiences at all? Bumper has worked out how to calculate new vs returning listeners, using first-party data within the Apple and Spotify dashboards. That data will be added to the Bumper Dashboard soon (which we reviewed last August .) If you’re curious, here’s a graph showing how the Podnews Weekly Review performs on Spotify, using weekly figures. No idea what we did in mid June. Exclusive: Podcast industry veteran Christy Mirabal has launched The Listening Party Agency, working with Imelda Vergara-Skinder. The agency describes itself as “a dynamic new marketing consultancy designed to amplify the voices of podcast creators everywhere”, and is based in New York and Los Angeles. <
Wed, February 12, 2025
Acast achieves profitability target
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! Acast has posted its first year in profit , according to the company’s financial year-end report. The full report claims a 19% net sales growth for 2024, and an EBITDA profit of $2.2mn. Total listens were down 13% in 2024, which the company attributes to Apple’s changes in iOS 17 . In Q4/2024, net sales grew by 17% overall, with sales in North America growing by 33%. However, the number of listens was down by 8% in the quarter: Acast say this is because the BBC left Acast’s network for Triton Digital . The BBC left in late November, so expect a further decrease of listens in Q1. The UK itself is a “challenging market” according to CEO Ross Adams (though Acast didn’t represent the BBC there). Netflix wants to get into video podcasts , according to Business Insider . It reportedly tried to hire Alex Cooper last year. Meta has launched a demo tool called Audiobox - “create an audio story with AI voices and sounds.” It’s quite a fun thing to play with, though it seems to like whispering very much. Of interest: “This research demo is not open to residents of, or those accessing the demo from, the States of Illinois or Texas.” > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Need short-form content? — I'm Kristen (
Tue, February 11, 2025
Murdoch’s Fox buys into Red Seat Ventures
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! Red Seat Ventures has been acquired by Tubi Media Group, part of Rupert Murdoch’s Fox Corporation . Red Seat Ventures makes shows with people like Tucker Carlson, Megyn Kelly and Piers Morgan. Terms weren’t disclosed. Amy Poehler is to launch a new podcast with Spotify’s The Ringer. The actor, who spoke at Evolutions in Los Angeles last year, is to do a new show called Good Hang , launching in March. It’ll be produced by her company Paper Kite Productions, which recently gained Jenna Weiss-Berman as Head of Audio. The original founders of Chartable, Dave Zohrob and Harish Agarwal, are working on a new startup using voice AI - and, of course, podcasting about it. Smart Speakers comes out Feb 24. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Read more poetry! — Free email newsletter sharing one good poem a week, plus commentary. 🎧 Drive Podcast Downloads on Player FM — Use Player FM’s self-serve ad platform to boost impressions, plays, and engagement for your show. Affordable plans available to fit any podcaster. Launch your campaign now! <a href="https://podnews.net/class-
Mon, February 10, 2025
Help the industry: fill in the report card
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! The Podnews Report Card is back for a fourth year. The big podcast platforms are keen to know how they’ve done over the last year, and we’ve a quick survey for you to fill out. We’ll share your thoughts directly with the big platforms, and also at Evolutions in early April. Please spend ten minutes and fill it in : no registration is required, and we’ve built it for speed. Can you share this with your network? The more entries, the better. Another day, another ad agreement for podcasts from BBC Studios: this time, Digitize New Media has been announced as ad partner in Ireland. So, you’ve got negative feedback for your podcasts. How do you deal with it? In an article today with help from the Podcast Professionals Association, we learn how to navigate negative feedback in podcasting , and how to reduce how much you get. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 2,800+ Pod Pals on this list. CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience! Party like it’s 1999, w/o Y2K Sung Podcast Intros! — Level up your podcast! Let RedRum Creative craft an infectious, sung-for-you jingle intro that’ll grab your listeners ears. Most jingles are just $500! Visit RedRum Creative to hear samples.</l
Fri, February 07, 2025
Evolutions names first keynote speakers
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! Evolutions , in Chicago at the end of March, has confirmed its first keynote speakers. Pulitzer Prize-winning journalist and bestselling author Ronan Farrow will be in conversation with Audible Chief Content Officer Rachel Ghiazza focusing on the evolving landscape of audio investigative reporting. Use code PODNEWS to save on selected passes. So, is everyone jumping into Spotify video? Not quite, reports Ashley Carman in Soundbite . “Of the top 50 shows, 37 regularly post videos to YouTube ... and only eight also put them on Spotify,” she writes. As a Podnews reader, you qualify for 25% off the first year’s subscription to Bloomberg’s tech newsletter bundle , including Soundbite. Earlier this week, Livewire published data showing the share of new podcast episodes by hosting companies. Spotify for Creators saw a three point jump in share to 27%, its highest number for six months; the #2, Spreaker, also saw a record share of 14.3%; and #3 Buzzsprout posted an almost two-year high of 9.4%. Also posting highs were Captivate (the highest share since 2022) and RSS .com, its highest share ever. Livewire also posted the top podcast tracking services - Chartable’s closure not resulting in any significant growth for other companies - and use of CDNs , with Amazon Cloudfront and Cloudflare both showing record share. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here <a href="https://podnews.net/class-click/166/2025-02-07" rel="spo
Thu, February 06, 2025
“Podcast Election” reflected in top shows
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! Edison Podcast Metrics released the top US podcasts for Q4/2024. The “podcast election”’s effect was visible, as Theo Von ’s show rose three spots to #5, and Pod Save America rose to #10; conservative talk shows have also done well. Talk Tuah with Hailey Welch debuted at #11: her last show was in mid December focusing on “how to avoid getting cancelled”, just days before her crypto coin crashed in value, and she cancelled herself . Alphabet, the parent company of Google and YouTube, released its Q4/24 results. The CEO Sundar Pichai said: “YouTube continues to be the leader in streaming watchtime and podcasts” - which many say is the first time podcasts have been mentioned in Google’s financial results. YouTube ads grew 13% to $10.4bn for the quarter (which included the US election). Transistor has released a new page template for its podcast website tool. These are available free for any podcast, including those hosted on Transistor - here’s an example for us . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Not Growing? — The top website to learn how to podcast just added unlimi
Wed, February 05, 2025
Spotify’s first full year of profitability
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! Spotify released its Q4/24 financial figures. 2024 was the company’s first full year of profitability (posting net profit of €1.14bn (US $1.18bn). Revenue grew 16% year-on-year to €4.2bn ($4.3bn). There are now more than 330,000 video podcasts, and 270 million people have streamed one, says the company. Chris Petersen has also taken a look at the numbers . A claim we reported on yesterday from the Australian Podcast Report “requires additional context and clarification”, says CRA, the Australian commercial radio industry body, following queries by Podnews. We carry statements from CRA and Triton Digital ; and give our own take: not least, CRA gave us quite a different response the first time we asked. “ Music publishers are asking Spotify to remove thousands of unlicensed songs from podcasts on its platform ”, reports the Wall Street Journal , claiming the number is around 2,500. The story adds: “Spotify said it reached out to NMPA ... and asked for details, but didn’t receive any response.” Spotify has always removed shows with whole music tracks, irrespective of licensing. But here’s how you can use commercial music in your show . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newslet
Tue, February 04, 2025
One-in-five hours of ad-supported audio is to podcasts
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! Americans listen to audio for almost four hours every day, and almost one-in-five hours listening to ad-supported audio is listening to a podcast. The data is released by Nielsen today in the company’s 2024 Quarterly Audio Report , including data from Edison Research. Commercial radio gets a 67% share of ad-supported audio. For those aged 18-34, podcasts are even more popular, taking up almost a third of all time spent listening to ad-supported audio. Positive numbers, but ones that show how much growth is possible. 48% of 18-34s in Australia listen to podcasts every month, according to new data - and podcast listeners are listening to more shows. The 2024 Australian Podcast Report was released today , released by Australian commercial radio industry body Commercial Radio & Audio. The report, though, needs to be read with caution, since it relies heavily on data from the Triton Digital Podcast Ranker, which only lists participating publishers. One claim in the press release , quoted by Lizzie Young, CRA’s CEO, is that “63% of podcasts are achieving more than 100,000 average monthly downloads in 2024”. That simply isn’t true: based on our analysis, this number comes from the top 200 participating shows in the ranker (where, for example, in December, 139 of the 200 listed shows achieved more than 100,000 downloads - about 70%.) Most podcasts will achieve significantly less than this. Additionally, the report claims that total average monthly listeners in 2024 increased 8.5% year-on-year, but these are numbers for participating publishers, and as the small print notes, “numbers will increase as new publishers join”. The ABC joined in Dec 2023. The CRA wasn’t able to respond to us by press time. Other Australian data includes the D
Mon, February 03, 2025
Adelicious signs one of the UK’s biggest shows
Sponsored by Riverside . Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside ’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast! One of the UK’s biggest podcasts, Sh**ged Married Annoyed has signed with Adelicious . The show was with Acast, and joins other Avalon shows from Russell Howard and Frank Skinner on the podcast network. The award-winning show has spawned a book, a TV chat show, and had two live arena tours (including selling out Wembley SSE Arena and the O2). The Podcast Business Journal interviewed Avalon co-founder Jon Thoday and Adelicious MD Andrew Goldsmith last year. In 2020, podcasting in Türkiye grew faster than anywhere else on Earth. Now, the industry is part of a US $31mn digital audio ad market - and it’s only set to grow further. Rıfat Özcan writes for Podnews today, looking at the rapidly evolving Turkish podcasting ecosystem. EarBuds today carries International Podcast Recommendations , from Andreea Coscai. Kast Media’s bankruptcy procedure appears to have got a lot more complicated - the owner of Jim Cornette’s shows, Arcadian Vanguard, is suing Kast Media CEO Colin Thomson and his family members - and also suing LiveOne and PodcastOne. The complaint alleges that $6.9mn of cash went missing; claims that family members received two cars and a $7,665 Cartier watch; and also alleges that this was occurring with PodcastOne’s knowledge. The summons was served on Friday. The Podcast Business Journal interviewed LiveOne’s Rob Ellin at the time . <a href="https://po
Fri, January 31, 2025
PodcastOne adds ART19 hosting to its shopping cart
Sponsored by Central Talent Booking . Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more. PodcastOne is to switch hosting to Amazon’s ART19 . It had been using the relatively unknown Nox Solutions as a podcast host. The Podcast Index suggests Nox Solutions hosts around 1,277 shows - 1,077 of which are with PodcastOne and Launchpadone. Docusign is the latest company with a new sonic logo. In this case, it’s described as a “red thread” that runs through all of Docusign’s marketing (and, we hope, podcast advertising). We’ve a few examples in the press release , and another in our podcast . SiriusXM shared the company’s 2024 results. “What is working? Well, wouldn’t ya know it… it’s podcasts.” says Chris Peterson, in his analysis of the numbers. He adds that “it’s time for independent publishers to control their own monetization”. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Host your podcast videos the right way! — Video podcasts have the potential to attract millions of viewers and listeners simultaneously. Disctopia allows you to upload podcast videos and automatically add them to your RSS feed - It's Magic! 🚀 AUDIENCELIFT = LISTENS + SUBSCRIBERS! — Audiencelift advertises your podcast to the right audience with links to listen, follow, and opt in for push notifications! It's perfect if you want to grow and engage your audience. Learn more! Gold supporters: Buzzsprout , <a href="https://mowpod.com/?utm
Thu, January 30, 2025
UK Political Podcast Awards winners
Sponsored by Central Talent Booking . Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more. The winners of the UK’s Political Podcast Awards were announced. Podcast of the year was Goalhanger’s The Rest is Politics, but Persephonica’s Political Currency and Electoral Dysfunction from Sky News won two awards. Acast shows won the most awards. Yesterday, we linked to a presentation from German podcast marketers and publishers promoting the benefits of audio-only podcasts. It was in German. Sadly, viele Menschen sind faul und sprechen keine anderen Sprachen. The good news is - it’s now also available in English . How does Acast market itself to potential advertisers? By podcast advertising, of course. The company has shared a bit of knowledge of how they do it. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Host your podcast videos the right way! — Video podcasts have the potential to attract millions of viewers and listeners simultaneously. Disctopia allows you to upload podcast videos and automatically add them to your RSS feed - It's Magic! Final Evolutions Sale ENDS TONIGHT — The can't miss podcast industry event of the spring is NEXT WEEK in Chicago, and our last discount sale is going on now...but ends TONIGHT! Book your passes to help shape the future of the industry! Gold supporters: Buzzsprout , Mowpod , <a href="https://www.mamamia.com.au/?utm_source=podnews.net
Wed, January 29, 2025
More listeners than ever to podcasts in US
Sponsored by Central Talent Booking . Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more. There are more listeners than ever to podcasts in the US, according to new data. The Triton Digital 2024 US Podcast Report also suggests that YouTube continues to be the most “preferred” platform for 33.1% of all podcast listeners, while Apple Podcasts has slumped to a new low: preferred by just 12.2%. The data, which is a free download, also contains more detail about the US Podcast Ranker. Video podcasts are “not equally sensible and beneficial for all podcasts“. A group of German podcast marketers and publishers have worked together to produce a white paper explaining the benefits of audio-only podcasts . Advantages include better distribution, and monetisation, and audio podcasts have a 150% higher listen-through rate than video podcasts. There have been a number of layoffs at SiriusXM, impacting the podcast teams and Earwolf. Podnews understands that 100 roles were impacted, representing 2% of the workforce, along with a number of changes to the company’s structure. The CEO Jennifer Witz called it a “profoundly challenging day”. One of those included is Amelia Chappelow , who was Executive Producer at Earwolf. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Host your podcast videos the right way! — Video podcasts have the potential to attract millions of viewers and listeners simultaneously. Disctopia allows you to upload podcast videos and automatically add them to your RSS feed - It's Magic! Tomorrow is your last chance for Evolutions Sale! — The can't miss podcast industry event of the spring is NEXT WEEK in Chicago, and our last discount sale is going on now...but ends TOMORROW! Book your passes to help shape the future of the industry! Gold supporters: <
Tue, January 28, 2025
Spotify launch recognition for most-streamed shows
Sponsored by Central Talent Booking . Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more. Spotify has launched Creator Milestone Awards , which will be given to podcasts that reach particular streaming levels on Spotify. It’s the first time Spotify has publicly revealed streaming numbers for podcasters across the platform. Like YouTube , award recipients will be hand-delivered a physical Spotify plaque. Gold (500mn+ lifetime streams) includes Joe Rogan, Crime Junkie, Armchair Expert and Last Podcast on the left, but also two German podcasts. One of those, Gemischtes Hack, only has 285 episodes: so each episode has been played an average of 1,750,000 times, just on Spotify. (And even more impressive, when you know there are only about 120mn native German speakers.) There are 13 Silver (250mn+ lifetime streams) awardees, including Call Her Daddy and The Daily, two Spanish podcasts, one German and one Portuguese. There are 83 Bronze (100mn+ lifetime streams) awardees. Podcasts in “emerging markets” get Bronze after just 50mn+ lifetime streams. SiriusXM has pulled its video versions of Alex Cooper’s Call Her Daddy from Spotify along with other Unwell Network shows. The shows will be viewable on YouTube and the SiriusXM app. Cooper posted on Instagram saying that you can watch on YouTube “for free”. How do you make podcast advertising work better? Don’t make the ads dull and boring. <a href="https://www.westwoodone.com/blog/2025/01/27/the-extraordinary-cost-of-dull-boring-ads-require-2x-to-2-6x-greater-media-spend
Mon, January 27, 2025
The best podcast hosting company is…
Sponsored by Central Talent Booking . Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more. Buzzsprout is the best podcast hosting company , says TechRadar in a review that also gives special credit to Podbean, Libsyn, Captivate and Transistor. Kamala Harris’s podcast strategy fell way short of Trump’s , says Ashley Carman: Harris didn’t appear to focus on a cohesive list of shows, which didn’t share similar audiences - making it hard to hit the same talking points. The article is in the latest edition of her Bloomberg newsletter, Soundbite . To support podcast journalism, Podnews has snagged a deal on Ashley Carman’s Soundbite newsletter. You can grab Bloomberg’s Tech Newsletter Bundle at a 25% discount for the first year - which includes Soundbite and others. The IAB suggests in its 2025 Outlook Study of ad buyers that growth of podcast ad spend will slow this year, and its market share will drop. Total advertising is set to grow by 7.3%; podcasting will just beat that, at 7.4%. And, in a surprise, S&P Global Market Intelligence suggests that the US podcast industry won’t top $2bn in revenue until 2032 . The IAB suggest it hit $1.9bn in 2023 . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Free Podcast Growth Workshop 🔥🎧🔥 Februa
Fri, January 24, 2025
How Apple Podcasts works with podcasts in China
Sponsored by Central Talent Booking . The Guests Your Podcast Needs - From celebrities to experts, Central Talent Booking connects you with the right guests to captivate your listeners. Learn more. Exclusive: Apple Podcasts has made changes to the way it makes podcasts available in China. Working with podcasters inside China, Podnews has learnt that Apple is now able to remove specific episodes from shows, and that those episodes are hidden from users even if a user tries the RSS feed in the Apple Podcasts app. As two examples: Lex Fridman has 22 recent shows removed; the Joe Rogan Experience is missing eight recent shows. We’ve written an availability checker for Apple Podcasts, to understand what is available where. More details in the article. Evolutions 2025 has announced a set of new speakers for the event in Chicago IL , on Mar 31 - Apr 3. Reflecting video’s part in the podcast space, Evolutions will have a Video Village, presented by YouTube. Use code PODNEWS to save on selected passes. Podcast studio Filt has announced a reorganisation , including consolidation with Finland’s Suomen Podcastmedia, and the launch of Filt Nordics across Sweden, Denmark, Norway and Finland. The companies are backed by PodX Group. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Stop Hustling and Start Living. — Learn to meet (and exceed!) your personal & professional goals in a slow, steady, & sustainable way with the highly acclaimed Slow Living Podcast hosted by NYT best-selling author, Stephanie O'Dea. Biz & Legal Fundamentals–Don't Wait! Free Workshop — What if getting the "legal stuff" for your podcast was fast, easy and do-it-yourself-able? Join The Podcast Lawyer™ Gordon Firemark for this free online workshop. Don't miss this! Register Now. Gold supporters: <a href="https://www.buzzsprout.com/?utm
Thu, January 23, 2025
The US podcast manosphere
Sponsored by Central Talent Booking . The Guests Your Podcast Needs - From celebrities to experts, Central Talent Booking connects you with the right guests to captivate your listeners. Learn more. Nine (all male) podcast hosts interviewed Donald Trump last year, helped swing their mostly male audience to a Republican win in November. You’ll have seen many of them at events for the inauguration last weekend (with Joe Rogan in the room while Donald Trump was sworn in). A group of reporters at Bloomberg, including Soundbite’s Ashley Carman, reviewed nearly 1,300 hours of footage to reveal what they talk about, how the network works together, who they appeal to, and how they’re now building support for Donald Trump’s political agenda. Here’s a gift link to read the whole thing . KQED has launched a “real time” news podcast called The Latest , which updates dynamically throughout the day with the latest news. The podcast is built using technology from Spooler, which launched in 2022 . The Podcast Show London tells us that prices are going up on Feb 1. PODNEWS10 saves money on selected delegate passes. Podnews is a media partner; our London-born Editor is on the advisory board. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Stop Hustling and Start Living. — Learn to meet (and exceed!) your personal & professional goals in a slow, steady, & sustainable way with the highly acclaimed Slow Living Podcast hosted by NYT best-selling author, Stephanie O'Dea. AI Podcast Growth - Get 12% Off Now! — AudienceLift.com: Your AI-Powered Podcast Growth Partner Trusted by industry leaders to grow audiences and build subscriber databases. Start your first campaign today with code Podnews12 for 12% off! Gold supporters: Buzzsprout , <a href="https://mowpod.com/?utm_source=podnews.net&utm_m
Wed, January 22, 2025
Acast scores New Zealand’s biggest interview podcast
Sponsored by Central Talent Booking . The Guests Your Podcast Needs - From celebrities to experts, Central Talent Booking connects you with the right guests to captivate your listeners. Learn more. Exclusive: The Between Two Beers podcast, New Zealand’s most popular long-form interview podcast, has signed a multi-year deal with Acast . The partnership will include ad and sponsorship opportunities on the audio podcast, video podcast and associated social channels. The show was previously with NZME. Reasons to be cheerful: at Signal Hill Insights, Paul Riismandel is optimistic about podcasting in 2025 - pointing out that much has changed in the ten years since Serial. Not least - there’s a 3.4x greater chance of finding an audience in 2025 than in 2014. “You’re not buying enough podcasts”: Cumulus Media’s message to advertisers in the company’s 2025 Audioscape . No brand is coming close to saturating podcast audiences, says Pierre Bouvard. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 💰 Join the High Rollers Club with Supporting Cast — Radiolab, Dunc'd On, The Tennis Podcast, Dateline, Savage Lovecast, and other shows will earn up to seven figures this year using the Supporting Cast membership platform. 🎧 Drive Podcast Downloads on Player FM — Use Player FM’s self-serve ad platform to boost impressions, plays, and engagement for your show. Affordable plans available to fit any podcaster. Launch your campaign now! Gold supporters: Buzzsprout , Mowpod , Mamamia ,
Tue, January 21, 2025
Planning for PodCamp Toronto
Sponsored by Central Talent Booking . The Guests Your Podcast Needs - From celebrities to experts, Central Talent Booking connects you with the right guests to captivate your listeners. Learn more. Above: Spotted at the Greater Toronto Area podcaster meetup last week, John and Jennifer from the Canadian Podcast Awards , and Arys Déjan, host of The Who & How Club . They’re preparing for PodCamp Toronto next month. There will be a federal election this year in Australia, and the current Prime Minister, Anthony Albanese, has chosen his first long-form interview to be on independent podcast News Club from The Squiz. The US certainly seems to be locked-on to shows from the Locked On Podcast Network. The company claims 358 million listens and views in 2024 ; an increase of 20% year-on-year. Podnews understands that the company’s Locked On College Sports channels grew by over 50% on the year; and projected total listens and views in 2025 should be over 400 million. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 2,800+ Pod Pals on this list. Need short-form content? — I'm Kristen (a real person), who can highlight the best moments from your podcast. Run Growth for Podpage — Podpage is adored by customers and seeking an experienced growth marketer to own end-to-end scaling to 5-10x more podcasters and creators. You will do it all and have a ton of autonomy. Gold suppo
Mon, January 20, 2025
The 2025 Podcast Hall of Fame ceremony, in full
Sponsored by Central Talent Booking . The Guests Your Podcast Needs - From celebrities to experts, Central Talent Booking connects you with the right guests to captivate your listeners. Learn more. The 2025 induction ceremony for the Podcast Hall of Fame took place in Orlando FL, USA, with eleven new honorees . You can watch the full ceremony here . The UK’s Sport Social Podcast Network has partnered with German podcast studio Wake Word to enter the German market. The two companies will support rights holders and sporting institutions in Germany. Bazaar magazine’s agony aunt has launched a podcast. Here’s what she wish she’d known before she’d launched it. (Not least - listen to the experts) > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Listen to Podcast Launch Tips 🚀 — Optimize your podcast launch with tips and strategies from a full time podcaster with over 1 million downloads. New episodes every Monday wherever you enjoy listening to your podcasts.🔥🎧🔥 Audiencelift Grow Your Podcast, Grow Your Income! — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today! Biz & Legal Fundamentals–Don't Wait! Free Workshop — What if getting the "legal stuff" for your podcast was fast, easy and do-it-yourself-able? Join The Podcast Lawyer™ Gordon Firemark for this free online workshop. Don't miss this! Register Now. Gold supporters: Buzzsprout , Mowpod , <a href="https://www.mamamia.com.au/?utm_sourc
Fri, January 17, 2025
Podcasters splashdown in Orlando for Podfest
Sponsored by Central Talent Booking . Your Podcast Deserves the Best Guests - Central Talent Booking helps you secure top-tier guests to boost your podcast’s reach and engagement. Find out how. Podfest Expo is taking place at the Renaissance Orlando at Seaworld in Florida; with the full tracks starting today. The Podcast Hall of Fame Ceremony is held this evening, welcoming eleven new people . We’re sorry we’re not there this year; but we hope you have a great time. Audiencelift has released a brand new version of its audience growth platform. The company says it grows your podcast audience by advertising your podcast trailer on premium digital publishers such as CNN, Yahoo and WSJ, finding people interested in what your show is about. The IAB expects US digital advertising growth to slow considerably this year. It’s because of a lack of big events like the Olympics and elections. It’s not limited to digital ads, though - everyone is predicted to feel the pinch. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Don't sell a Patreon ❌, sell your subscription ✅! — Supporting Cast is completely white labeled, so your brand is always front and center. Build YOUR subscription & community, not Patreon's Boost Your Podcast Downloads 🚀 — Only 20% of podcasters hit 1,000+ downloads per episode. Ready to join them? Grab this FREE 3-Day Organic Podcast Growth Mini Course and start climbing toward the top 20%! Biz & Legal Fundamentals–Don't Wait! Free Workshop — What if getting the "legal stuff" for your podcast was fast, easy and do-it-yourself-able? Join The Podcast Lawyer™ Gordon Firemark for this free online workshop. Don't miss this! Register Now. Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=podnews.net&utm_me
Thu, January 16, 2025
Promoting Google on podcasts
Sponsored by Central Talent Booking . Your Podcast Deserves the Best Guests - Central Talent Booking helps you secure top-tier guests to boost your podcast’s reach and engagement. Find out how. Working on an ad campaign for a client? Acast’s Ross Adams shows off how they helped promote the Google Pixel. Before Christmas, some Megaphone customers saw a significant decrease in download numbers. “Something seems off”, one told us, “...and I can’t get a straight answer as to why.” The company has now sent a message to users saying that they’d found a bug; and that it’s fixed - affected dates are Nov 21 to Jan 13. Payouts were unaffected. It’s emerged that one of those laid-off by TuneIn this week was Steve Gaysinskiy , who was responsible for maintaining TuneIn’s integrations with different partners. It was the latest in a series of unreported layoffs at the company, which still offers a podcast directory in spite of not accepting new shows since February last year . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 💰 Join the High Rollers Club with Supporting Cast — Radiolab, Dunc'd On, The Tennis Podcast, Dateline, Savage Lovecast, and other shows will earn up to seven figures this year using the Supporting Cast membership platform. Final Evolutions Sale ENDS TONIGHT — The can't miss podcast industry event of the spring is NEXT WEEK in Chicago, and our last discount sale is going on now...but ends TONIGHT! Book your passes to help shape the future of the industry! Audiencelift Grow Your Podcast, Grow Your Income! — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn mean
Wed, January 15, 2025
Exclusive: On Air Fest reveals 2025 schedule
Sponsored by Central Talent Booking . Your Podcast Deserves the Best Guests - Central Talent Booking helps you secure top-tier guests to boost your podcast’s reach and engagement. Find out how. Exclusive: On Air Fest has revealed its 2025 schedule , which it calls the most expansive lineup yet. The event, between Feb 19-21 in and around Brooklyn NY, will include more than eighty performances, podcast tapings, panel conversations and workshops. Among the third wave of featured talent announced today is Anderson Cooper, Jemele Hill and Anna Martin. There is also an invite-only Podcast Business Summit with Bloomberg’s Ashley Carman. This will be the event’s eighth year. Tickets are available on the website. Podcast monetisation company Audioboom published a 2024 Trading Update . In 2024, the company beat analyst forecasts to show an EBITDA profit of $3.4mn. Total revenue for the year was up by 13% to $73.4mn. The company has signed new content partnerships and renewed existing ones, but also managed to reduce minimum guarantee obligations by more than $3mn. The company’s CEO, Stuart Last, joins us in the Podnews Weekly Review this Friday. For the first time, the Australian Podcast Ranker has a clear, uncontested #1. ARN’s iHeart is number one for podcasting in podcast publishers and in sales representation. It comes as the BBC, represented by ARN’s iHeart, joins the Australian Podcast Ranker for the first time. The BBC is the tenth biggest participating publisher, with 3.3mn downloads. (The ranker is calculated using monthly listeners; the #1 publisher for monthly downloads remains the ABC, who’s podcasts are commercial free in the country.) > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Give Your Podcast a Holiday Boost? — Player FM’s self-serve ad portal makes it easy to grow you
Tue, January 14, 2025
Selling your podcast: what’s it like?
Sponsored by Central Talent Booking . Your Podcast Deserves the Best Guests - Central Talent Booking helps you secure top-tier guests to boost your podcast’s reach and engagement. Find out how. What happens when you sell a podcast? Writing for Podnews, Tanner Campbell explains how he sold his podcast by accident - and his mistakes and lessons along the way. Podcasts have done many things, but is this the first time they have named a moon? Quasi-moons were documented on WNYC’s Radiolab last year, and in May, Radiolab and the International Astronomical Union launched a contest that would enable a Radiolab listener to name one of Earth’s quasi-moons. The winning name is Cardea, the Roman goddess of thresholds, transitional spaces, and, um, door hinges. podseo is a brand new podcast SEO service from Andrea de'Marsi, a co-founder of Spreaker. You can get in and play around for free - the service allows creators to grow their SEO efforts and watch what their competitors do. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Getting less than 1,000 downloads per episode? — Download your FREE Podcast Growth Scorecard! This tool helps you focus your podcast marketing so that you can spend your time on the marketing activities that have the most impact on podcast growth. 🎧 Drive Podcast Downloads on Player FM — Use Player FM’s self-serve ad platform to boost impressions, plays, and engagement for your show. Affordable plans available to fit any podcaster. Launch your campaign now! 🎉New Year - Get New Listeners with AudienceLift — AudienceLift - The only trusted source for real podcast growth all traffic monitored by Cloudflare! AudienceLift powered 650+ campaigns in 2024. Start Growing in 2025 with 12% off! Use code Podnews12 Gold supporters: Buzzsprout , Mowpod , <a href="https://w
Mon, January 13, 2025
Sonic Dash storytelling competition winners
Sponsored by Central Talent Booking . Your Podcast Deserves the Best Guests - Central Talent Booking helps you secure top-tier guests to boost your podcast’s reach and engagement. Find out how. Could you produce an original piece of storytelling audio with just 48 hours notice? Silver Sound announced the results of the third biannual Sonic Dash - an audio storytelling competition held every six months. Entrants must craft a completely original piece within two days of being emailed the theme - which,this time around, was "You’ve Got to Be Kidding Me." Oliver Morris and Jude Hodgson Hann took home the top prize with their piece, "Scapegoat." You can hear it in The Sonic Dash podcast feed. Substack, which announced a partnership with Spotify in April last year , is now promoting its Spotify integration on the Substack dashboard . The service also has integrations with Apple, YouTube Music, “Youtube Podcasts”, Pocket Casts and Overcast; but this is the first time that our Podnews reader who spotted this has seen them actively promote it. Bossjock , a podcast recorder on iOS, has released a newly rewritten version that adds enhancements to the soundboard, keyboard control, and sharing capabilities. You can grab it here . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Listen to Podcast Launch Tips 🚀 — Optimize your podcast launch with tips and strategies from a full time podcaster with over 1 million downloads. New episodes every Monday wherever you enjoy listening to your podcasts.🔥🎧🔥 Don’t miss the Brand Podcast Summit (Jan. 14-1
Fri, January 10, 2025
Pod Bible looks for a new owner
Sponsored by Central Talent Booking . Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more. Pod Bible, a printed magazine and website in the UK, is looking for acquisition offers. The well-respected magazine, which featured podcasts to listen to, was made available inside The Sunday Times ; it also has a newsletter for podcast listeners. The LARK M2S microphone was released at CES. An easily-hidden wireless microphone intended for those shooting video, it can capture thirty hours of studio-level wireless audio. Podpacer is a podcast planning tool to help you research and plan your next episode. Slobodan Manić, the founder, tells us that “Podpacer learns from your past episodes, plus any YouTube videos, documents, or web pages you provide and uses that knowledge to help you plan and prepare new episodes more efficiently.” > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Subscribe to the Kat & Moose Podcast! — KAT and MOOSE PODCAST has over 220 episodes exploring the quirks of being human. We call ourselves a MENTAL HEALTH COMEDY PODCAST and won a Signal Award for Best Buddy Podcast. Subscribe today! 🎉New Year - Get New Listeners with AudienceLift — AudienceLift - The only trusted source for real podcast growth all traffic monitored by Cloudflare! AudienceLift powered 650+ campaigns in 2024. Start Growing in 2025 with 12% off! Use code Podnews12 Worldwide Online Baccarat Announcer/Commentator — This exciting opportunity is ideal for bilingual or multilingual individuals who are passionate about Baccarat and have experience in podcasting, vlogging, or as influencers. Apply now! Gold supporters: Buzzsprout , <a href="https://mowpod.com/?utm_source=podnew
Thu, January 09, 2025
How much does a famous podcaster get paid?
Sponsored by Central Talent Booking . Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more. After a former Barstool Sports podcaster, the comedian Grace O’Malley, made claims about her pay, Barstool Sports CEO Dave Portnoy clarified her exact wages in a TikTok video : a base salary of $175,000 a year, and earnings of 70% of ads sold on her personal socials (a further $75,000 last year). “I just don't like when people make it seem like we scam our creators because we don’t,” he said. Goalhanger is to turn The Rest Is History into TV and film formats , according to Bloomberg. The show claims 12.5mn downloads a week (the article suggests This American Life “only” does 11.5mn). The Brand Podcast Summit has announced “Extreme Makeover - Podcast Edition” , taking one attendee’s show and giving it a full overhaul from the ground up. The event is part of the Brand Podcast Summit next week, and is free. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. 🎧 Drive Podcast Downloads on Player FM — Use Player FM’s self-serve ad platform to boost impressions, plays, and engagement for your show. Affordable plans available to fit any podcaster. Launch your campaign now! Worldwide Online Baccarat Announcer/Commentator — This exciting opportunity is
Wed, January 08, 2025
Nominations announced for the iHeartPodcast Awards
Sponsored by Central Talent Booking . Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more. The iHeartPodcast Awards has announced its nominations . The award ceremony will be held on Mar 10 at SXSW. Three Icon Awards are also being made, to Sarah Spain, Dan Taberski and Daniel Alarcón. You can vote now for the Podcast of the Year. How big are serialised podcasts - shows you need to start at the first episode, and listen to the last? Bumper looks at how they interact with each other, and how you might market a serialised show by reaching audiences that already listen to them - or, listen to shows that are similar. Podtrac released its US rankers for December 2024. Almost all publishers saw a decline in traffic, as is normal. Acast leapt from #5 to #3, but the company releases its data after its quarterly financial reports, so while everyone else is reporting on December, the Acast numbers are for October (and are actually unchanged month-on-month). NPR News Now returned to #1 podcast; two shows from SiriusXM are new in the podcast charts, though SiriusXM isn’t listed in the publishers chart. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” The Subscription Platform for Top Podcasters 🏅 — Find out why the industry’s largest subscription
Tue, January 07, 2025
Podcast listener finds man wanted by police
Sponsored by Central Talent Booking . Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more. An arrest has been made in connection with a murder in Australia 27 years ago, in the Port Cartwright cliffs in Queensland (above). Police have confirmed to Meshel Laurie, the host of Australian True Crime , that it was a listener to her podcast who provided information leading to the arrest last Thursday of Keith Lees, now aged 72. Lees was the subject of an Australian True Crime episode released on Dec 23: he had gone on the run after being questioned by police in June. The show has been with Acast since 2020. At CES, microphone manufacturer Shure has released the MV7i - a new USB microphone which allows you to plug in a second XLR microphone of your choice. More than 60 billion minutes of podcast content was downloaded through the Audioboom platform in 2024, according to the company’s review of the year . The company made $60mn for its creators. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 2,800+ Pod Pals on this list. Don’t miss the Brand Podcast Summit (Jan. 14-15) — Two days packed with strategies to launch and produce a podcast your audience loves. Learn from podcasting and marketing experts. Register for free. Gold supporters: Buzzsprout , <a href="https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_c
Mon, January 06, 2025
Spreaker more than doubles podcast numbers
Sponsored by Central Talent Booking . Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more. iHeart’s consumer podcast host Spreaker published 13.5% of all new podcast episodes in December , according to Livewire - a record for the company, and an increase in share of 2.7x year-on-year. Its share was just 5% in December 2023, and it’s grown consistently since September. Spotify for Creators also saw an uplift to 24.4%; the #3 podcast host, Buzzsprout, saw a drop to 6.5%. Megaphone has also dropped year-on-year. How many podcasts are being listened-to through web-based players? OP3’s John Spurlock looked at the top 300 shows for December as measured by the service: 5.17% of all episodes are listened through web-based players, but some shows are almost 100% consumed through the web. Remote recording and editing tool Riverside chose Dec 30 to inform corporate customers that Riverside prices for each additional licence will double on Feb 1 to $100 . The company raised $30mn three weeks ago. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Getting less than 1,000 downloads per episode? — Download your FREE Podcast Growth Scorecard! This tool helps you focus your podcast marketing so that you can spend your time on the marketing activities that have the most impact on podcast growth. 💰 Join the High Rollers Club with Supporting Cast — Radiolab, Dunc'd On, The Tennis Podcast, Dateline, Savage Lovecast, and other shows will earn up to seven figures this year using the Supporting Cast membership platform. Gold supporters: Buzzsprout , <a href="https://mowpod.com/?utm_source
Fri, January 03, 2025
Spotify launches revenue-sharing Partner Program
Sponsored by Central Talent Booking . The Guests Your Podcast Needs - From celebrities to experts, Central Talent Booking connects you with the right guests to captivate your listeners. Learn more. Spotify has launched the Spotify Partner Program , a way to monetise your shows on the platform. “More than 65% of eligible shows and networks have already enrolled,” says the press release . You have to be hosted with Spotify (or Spotify’s Megaphone) in order to get access, and be based in the US, UK, Canada or Australia. Creators get a 50% revenue share for ads sold. For any video episodes that “Spotify Premium subscribers in select markets stream uninterrupted”, creators earn “based on how much your content is streamed”, but there is no further detail. If you have baked-in host reads, you retain all revenue from those. The hard-to-hit eligibility figures (30 day targets of 10,000 streamed hours on Spotify, and 2,000 unique Spotify users) are Spotify-exclusive numbers - which suggests that some podcasters might withdraw their shows from open RSS altogether if it helps them hit the eligibility figure. How does YouTube compare? YouTube pays out more - giving creators 55% of ad revenues (though overall revenues might be lower), and shares a portion of YouTube Premium revenue with creators, based on watch time. YouTube’s also significantly easier to become eligible, needing 4,000 streamed hours in the last year, and 1,000 subscribers). Anchor co-founder Michael Mignano has explained how Anchor managed to add shows to Apple Podcasts without forcing users to do it themselves - always a bone of contention with other podcast hosts. No, it wasn’t a secret API (which Apple always denied): it was... hiring college students to do it all manually. How do you turn a true crime podcast into a video show suitable for YouTube? <a href="https://podnews.net/podcast/ivaow"
Thu, January 02, 2025
Listener retention to be important in 2025
Sponsored by Central Talent Booking . The Guests Your Podcast Needs - From celebrities to experts, Central Talent Booking connects you with the right guests to captivate your listeners. Learn more. More attention to retention will be one of the trends in podcasting in 2025 , says the founder of Pod Houston, Ozeal Debastos in his yearly prediction piece for Podnews. He also predicts an audience-centric shift in the forthcoming year. In December, total overall podcast downloads on Buzzsprout were down 14% year-on-year . However, we’d not worry; both Spotify and Apple showed increases in download share; and we covered a few days ago that the total number of podcasts being updated is up 2.5% year-on-year . (And, if you’re getting plays on YouTube, or uploading video to Spotify, those plays never get back to your podcast host anyway.) From the archives: in February 2021, our Editor wrote a personal blog about “how to get another billion podcast listeners”. It reflects the fact that, while data costs are low for many in Western countries, that isn’t the case in developing countries, particularly South Africa, where at the time mobile data cost 23x the cost of the US. (To download an episode of This American Life on your mobile would have cost you the equivalent of $3.52). An old article here on Podnews compares audio quality at different bitrates and filesizes. Or this page from NPR is a fun quiz . Marc Maron was once a 40kbps MP3 file; many NPR shows were 64kbps. The reason almost everyone uses 128kbps? Dynamic Audio Insertion, DAI. As Acast says : “In order for ads to be stitched into your audio file, the podcast audio files need to match the encoding of the ad audio file, and the ads are encoded at 128kbps MP3.” <a href="https://podnews.net/update/listener-retention"
Wed, January 01, 2025
The gender bias of video podcasts
Sponsored by Central Talent Booking . The Guests Your Podcast Needs - From celebrities to experts, Central Talent Booking connects you with the right guests to captivate your listeners. Learn more. In Vulture , Nick Quah writes a full piece about video podcasting, and whether “ video will kill the audio star in 2025 ”. Some people he interviews make the case for enhanced discovery on video platforms. But, others point out a gender bias - men just turn up; but women are expected to “be camera ready”, as a quick check between Joe Rogan and Alex Cooper will point out. A thoughtful piece, it’s worth a read today. New year’s resolution - please stop asking Alex Goldman to work with PJ Voght again . They “will not work again” in the future, says Goldman, who would prefer you to listen to “the thing I want to make”. A new podcast aimed at demystifying Podcasting 2.0 launches today. Clare Waite Brown explains, new feature by new feature, how the enhancements to the podcast standards work. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📲 Overhaul FM is a NEW podcast app — for iOS and Android. Get Personalized Podcast recommendations based on your listening history and preferences to help you discover NEW podcasts. Download the app today for FREE! 🔥🎧 🎄 Podcast Movement Holiday Sale Ends Soon! — Don’t miss out on the festive savings during the Podcast Movement Evolutions Holiday Sale! Secure your spot at the lowest price before this special deal disappears on Thursday! Gold supporters: Buzzsprout , Mowpod , Mamamia , <a href="https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Podnews&utm_source=podne
Tue, December 31, 2024
The winners of the Canadian Podcast Awards
Sponsored by Personally, from CBC . From CBC, Personally is the home for intimate storytelling and memoir. Get lost in someone else's life. Now accepting pitches . The winners of the 7th Canadian Podcast Awards were announced. Over 2,300 votes were cast, and more than 1,000 individuals took part. The People’s Choice went to true crime show Lullaby: The Fear Podcast The Fountain podcast app has published its 2024 Rewind . The #1 show is Rabbit Hole Recap , a Bitcoin podcast. In 2024, listeners sent a total of $127,900 to creators using Fountain. The Podglomerate’s Joni Deutsch predicts that Podcasting becomes the primary strategy, not an afterthought in Nieman Lab. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Follow the Super Awesome Mix Podcast — "I made you a mix tape": some of the best words to hear from someone you care about. Weekly episodes feature a new mix, guests, and the stories behind each track. Rediscover the art of the mix tape. 🎄 Podcast Movement Holiday Sale Ends Soon! — Don’t miss out on the festive savings during the Podcast Movement Evolutions Holiday Sale! Secure your spot at the lowest price before this special deal disappears on Thursday! Gold supporters: Buzzsprout , Mowpod , Mamamia , The $100 MBA , The Podglomerate , <a
Mon, December 30, 2024
NPR funding under threat
Sponsored by Personally, from CBC . From CBC, Personally is the home for intimate storytelling and memoir. Get lost in someone else's life. Now accepting pitches . Funding for NPR is under threat in 2025 , after Elon Musk and Vivek Ramaswamy have written they intend to “take aim” at funding for NPR and PBS. NPR is one of the largest podcast publishers in the US (and has trained many producers who work elsewhere). NPR itself earns less than 1% of its funding from the US government; though its member stations earn 14% of their income that way. In 2023, NPR’s total revenue was $318mn , but earned just $32mn directly from the Corporation for Public Broadcasting, which is funded by the federal government. By way of comparison, in the UK, the BBC’s revenue from government-mandated licence-fees in 2023 was US $4.6bn ( £3,660mn ); five times fewer people live in the UK than the US. Eric Nuzum, a former NPR executive, suggests that those at NPR should lead with a concrete vision for the future , rather than take a defensive position. The BBC published its top podcasts of 2024 , based on plays within BBC Sounds, the Corporation’s proprietary audio app. The BBC’s daily news podcast Newscast was most po
Fri, December 27, 2024
Will 2025 be video’s year?
Sponsored by Sounds Good, from CBC . From the staff at CBC Podcasts, Sounds Good is a bi-weekly newsletter that offers the latest in news, events and industry buzz from podcast creators and producers. Subscribe now . The Podnews Weekly Review this week focuses on predictions from the podcast’s supporters for 2025. Video is one of the more divisive subjects, with some suggesting that it’ll become more and more important, and others suggesting that we’ll see a refocus towards audio. You can read - and listen - to the predictions on our website . Triton Digital’s Sounder has launched a new audio insights overview page , giving a new view for publishers of their content. Fresh from closing Google Podcasts earlier this year, Google has broken another thing: this time, “Hey, Google, What’s The Latest News” from an Android phone. That used to be a way to get Podnews to play , but now, thanks to Gemini, a bad voice reads news headlines badly. Podnews reader James Hart blogs on how to fix it. A Nest speaker continues to work, until Google breaks that, too. Mind, Apple has also broken “Siri, play the news from Podnews”; our iPhone tells us that we don’t have Apple Podcasts installed (we do); and our Mac plays something on Apple Music that is not us. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📲 Overhaul FM is a NEW podcast app — for iOS and Android. Get Personalized Podcast recommendations based on your listening history and preferences to help you discover NEW podcasts. Download the app today for FREE! 🔥🎧 Fill your podcast player with new podcasts — Trailers from shows featured in Podnews - in your podcast player: updated every day with new things to listen to. Follow the show today! Gold supporters: <a hr
Thu, December 26, 2024
How many ads in podcasts? Where do you live?
Sponsored by Sounds Good, from CBC . From the staff at CBC Podcasts, Sounds Good is a bi-weekly newsletter that offers the latest in news, events and industry buzz from podcast creators and producers. Subscribe now . Mobituaries with Mo Rocca is one of the biggest podcasts in the US, produced by CBS News and monetised by iHeart. Yet, depending where you listen, you get significantly more advertising. We compared the same episode, downloaded from Brisbane, Los Angeles and New York. The ads are marked here in yellow. When downloaded in Australia, you get just two 30” ads (for a gambling company); when downloaded via a VPN in California, the adload was ten minutes 29 seconds (20% of the whole show). New York listeners get even more. In our second spot break, in California we were served a 2’55” break. Yet, one Podnews reader on the East US coast heard the same episode : they were given a five minute spot break at that point. In total, they were given 18’40” of ads in the same show. Yikes. (Is our reader a desirable audience member, perhaps?) Oddly, in California the second spot break was exactly the same as the third spot break . Cumulus Media, the owner of the Westwood One Podcast Network, might be delisted from NASDAQ again, after the company traded below $1 a share for more than thirty days. It’s got until the middle of next year to sort things out, though. It was last delisted in 2017. Happy Christmas to ART19, which certified to IAB v2.2 podcast guidelines on Dec 23. The IAB requires annual recertification, yet four companies still appearing in the IAB’s list were last certified in 2021 - three from iHeart (Omny Studio, Spreaker and Voxnest); and the German podcast host Audiorella. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📲 Overhaul FM is a NEW podcast app — for iOS and Android. Get Personalized P
Wed, December 25, 2024
Moments defining podcasting in 2024
Sponsored by Sounds Good, from CBC . From the staff at CBC Podcasts, Sounds Good is a bi-weekly newsletter that offers the latest in news, events and industry buzz from podcast creators and producers. Subscribe now . Nick Quah posts The 10 Moments That Defined Podcasting in 2024 . In the list, Haliey “Hawk Tuah” Welch, Donald Trump, and Mark Zuckerberg in Acquired. And others, too. Podcasters using affiliate marketing to earn revenue should know about PayPal’s Honey browser extension - which is rewriting your affiliate codes to theirs , so even if you successfully promote a product, if Honey is installed on a user’s machine, PayPal get the commission, not your podcast. Justin Baldoni’s Man Enough podcast has lost Liz Plank, the show’s co-host, who has announced she is to step away from the show , in a statement . Baldoni has been accused of sexual harassment and a smear campaign, by Blake Lively. The show, which started in 2021, is additionally co-hosted by Wayfarer Studios CEO Jamey Heath, who is also named in Lively’s complaint. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Follow the Super Awesome Mix Podcast — "I made you a mix tape": some of the best words to hear from someone you care about. Weekly episodes feature a new mix, guests, and the stories behind each track. Rediscover the art of the mix tape. Listen to Articles as Podcasts — Email us links, PDFs or newsletters and our AI will deliver human-like narration to your podcast app. Seamlessly turn your readings into podcasts! Enjoy personalized episodes on-the-go. Try for free! Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=podn
Tue, December 24, 2024
Sweet growth for Crowd Network
Sponsored by Sounds Good, from CBC . From the staff at CBC Podcasts, Sounds Good is a bi-weekly newsletter that offers the latest in news, events and industry buzz from podcast creators and producers. Subscribe now . In the UK, Crowd Network has seen revenues grow by over 80% for the fourth consecutive year , the company says. The buzz around the podcast network includes live shows, video-first podcasts, and award nominations. Is Apple Podcasts getting more popular? Libsyn posted another small increase in share-of-download for Apple Podcasts for November 2024 , up to 46.9%. (However, any episodes uploaded as video to Spotify won’t count in these figures, even if only listened in audio form). Something we didn’t spot at the time: SXM Media withdrew from the US Triton Digital ranker in October. We gather another large publisher is out of Triton’s ranker from Jan 1. Triton Digital is owned by a competing podcast network: iHeart, and in New York, the company moved into iHeart’s offices in November. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Follow the Super Awesome Mix Podcast — "I made you a mix tape": some of the best words to hear from someone you care about. Weekly episodes feature a new mix, guests, and the stories behind each track. Rediscover the art of the mix tape. 🎁 Holiday Sale: Save on Podcast Movement! — Celebrate the holidays with huge savings on Podcast Movement Evolutions 2025 tickets. Lock in your discounted rate now before prices increase. Give yourself the gift of savings today! Gold supporters: Buzzsprout , Mowpod , <a href="https://www.mamamia.com.a
Mon, December 23, 2024
The podcast making “well in the six figures”
Sponsored by Sounds Good, from CBC . From the staff at CBC Podcasts, Sounds Good is a bi-weekly newsletter that offers the latest in news, events and industry buzz from podcast creators and producers. Subscribe now . The podcast Money for the rest of us has a membership community that charges $450 a year, and the podcast is earning “well into the six figures” in revenue , according to Simon Owens. The master of ceremonies for the Podcast Hall of Fame 2025 has been announced. It’ll be John R Miles, the creator and host behind the Passion Struck Podcast . Television manufacturer LG has launched LG Radio+ , a radio and podcast service on LG smart TVs running webOS 6.0 and above. It uses Radioline as a provider - as a tip, check if you’re there, and if not you can add your show over here . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 2,800+ Pod Pals on this list. Don't sell a Patreon ❌, sell your subscription ✅! — Supporting Cast is completely white labeled, so your brand is always front and center. Build YOUR subscription & community, not Patreon's Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=po
Fri, December 20, 2024
A look back at 2024
Sponsored by Understood, from CBC . From CBC, Understood goes deep on the current events, people, and cultural moments shaping society. Seasons span four episodes, hosted by journalists with an existing expertise on the story. Now accepting pitches. Happy holidays - for many, it’s a last day in the office before two quiet weeks. For many more still, it’s podcasting as usual over the break, so we will be publishing as normal across the holiday period. We’ve got you! A special “Hark List” has been published : a look at the state of podcasting in 2024, with clips from a number of different shows. It’s hosted by our Editor, James Cridland, with clips from Buzzcast, Vergecast, our own Podnews Weekly Review, and plenty more. You can listen to it here , or, better, download the Hark app to listen and explore more new shows to listen to). The Podnews Weekly Review this week interviews, among others, Jessica Cordova-Kramer, the CEO of Lemonada Media. She talks about how the company has maintained high ad rates, and how they’re doing video, too. Here’s the full 30-minute interview on Podnews Extra . The Texas Creator Awards have been announced . Nominations are open until the end of January. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. AudienceLift: AI Podcast Growth – 12% Off Now! — AudienceLift.com: Your AI-Powered Podcast Growth Partner Trusted by industry leaders to grow audiences and build subscriber databases. Start your first campaign today wit
Thu, December 19, 2024
Global size of the podcast market
Sponsored by Understood, from CBC . From CBC, Understood goes deep on the current events, people, and cultural moments shaping society. Seasons span four episodes, hosted by journalists with an existing expertise on the story. Now accepting pitches. How big is the global podcast market? Justin Jackson’s research website has increased its estimates. It suggests that 2024 saw around $3-3.4bn in global ad-sales; that the hosting business is worth around $100-150mn, and that podcast events and conferences are worth $15-20mn. The estimates don’t include YouTube. Sources are given: and it’s open for others to contribute. The IAB estimated US podcast ad revenue at $1.95bn for 2023. Google has launched a new tool made to “transform your content into AI-generated audio discussions”. And, in much the same way as the company has five different messaging apps , this one is called Google Illuminate AI , which seems to be much the same as another product from the company, Google NotebookLM . Some people suggest it’s a little better; we’ve noticed the voices sound a little different. Meanwhile, in Google NotebookLM, you can now talk to the AI podcast hosts , which you can’t do with the AI podcast hosts in Illuminate AI. There’s a strategy here, if only we could see it. Talk Easy with Sam Fragoso is to switch from Pushkin to Lemonada Media. It will begin releasing episodes under the Lemonada banner on January 5th. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Boost Your Podcast Downloads 🚀 — Only 20% of podcasters hit 1,000+ downloads per episode. Ready to join them? Grab this F
Wed, December 18, 2024
TuneIn tunes out: layoffs and outdated data
Sponsored by Understood, from CBC . From CBC, Understood goes deep on the current events, people, and cultural moments shaping society. Seasons span four episodes, hosted by journalists with an existing expertise on the story. Now accepting pitches. TuneIn appears to have tuned away from podcasts . After three sets of layoffs, which have not been reported until today, the company hasn’t let creators add new podcasts for the last ten months. It is also not communicating with content creators. Podscribe has launched a new, real-time podcast ranker. It monitors YouTube as well as podcasts, and offers demographic data, “rising” shows (so you can spot shows that are going viral), and works using both Podscribe’s existing prefixes and campaign pixels. It’s available to Podscribe clients; the company will also release monthly emails with ranker data. On Air Fest has published more speakers for its Brooklyn event in mid-February. Speakers include Taylor Lorenz, Dan Taberski, and Ashley Carman. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Boost Your Podcast Downloads 🚀 — Only 20% of podcasters hit 1,000+ downloads per episode. Ready to join them? Grab this FREE 3-Day Organic Podcast Growth Mini Course and start climbing toward the top 20%! AI Podcast Growth - Get 12% Off Now! — AudienceLift.com: Your AI-Powered Podcast Growth Partner Trusted by industry leaders to grow audiences and build subscriber databases. Start your first campaign today with code Podnews12 for 12% off! Attention Podcast Hosts! — PodSnacks offers a tool that helps engage your audience. Utilizing AI it summarizes your episodes, links to Spotify and Apple, & alerts your subscribers via emails. The best part: It's entirely free! Gold supporters: Buzzsprout , Mowpod , <a href="https://www.mamamia.com.au/?utm_source=podnews.net&utm_medium=rss&utm_cam
Tue, December 17, 2024
Goalhanger launches ad campaign
Sponsored by Understood, from CBC . From CBC, Understood goes deep on the current events, people, and cultural moments shaping society. Seasons span four episodes, hosted by journalists with an existing expertise on the story. Now accepting pitches. The UK’s Goalhanger has launched its first multichannel ad campaign, in partnership with Spotify. The video ads, which will be shown across social media, show Spotify users switching between individual podcasts (though the “p” word isn’t used) - is it the best ad for a podcast company yet? You can watch it here . Lower Street has announced speakers for its Brand Podcast Virtual Summit 2025 - including brand new research from Signal Hill Insights, the Branded Podcast Benchmark Report. Other speakers include experts from the New York Times, Morgan Stanley, and Jay Acunzo. The event is free. Yesterday, we reported on Licensync, an Italian company charging for linking to podcasts. While ASSIPOD, the Italian Podcasting Association is listed as a partner on Licensync’s website, ASSIPOD have told us that they are not a partner; that their logo is used on the website without authorisation; and they have already requested its removal. We’ve asked Licensync for comment; and added ASSIPOD’s statement to the article. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. 🚀 AUDIENCELIFT = LISTENS + SUBSCRIBERS! — Audiencelift advertises your podcast to the right audience with links to listen, follow, and opt in for push notifications! It's perfect if you want to grow and engage your audience. Learn more! Kick off your show in 2025 — Launch a podcast your audience loves. The Brand Podcast Summit (Jan 14-15) is what you need to nail your podcast strategy. Featuring Jay Acunzo and experts from Lower Street, Red Hat, Atlassian & more Gold su
Mon, December 16, 2024
The company charging $1,000 for linking to a podcast
Sponsored by Understood, from CBC . From CBC, Understood goes deep on the current events, people, and cultural moments shaping society. Seasons span four episodes, hosted by journalists with an existing expertise on the story. Now accepting pitches. Exclusive: A company in Italy is sending invoices for more than $7,300 to multiple podcast directories and apps for listing six Italian podcasts. In a special report today, Podnews examines what Licensync is doing - and suggests that this is another reason why podcasting could benefit from a trade association to help protect our industry. A BBC World Service investigation has suggested that one of the world’s biggest podcasts, Diary of a CEO with Steven Bartlett , has been accused of spreading fringe theories and harmful health information - including that cancer can be treated by following a keto diet, rather than proven treatments; and that gluten intake causes autism. The company that makes the show, Flight Studio, suggests it’s merely “freedom of expression”. Podcasthon is less than a hundred days away, in March next year. Doug Downs shares a little more about what the charity event is about, and how your podcast can take part. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Getting less than 1,000 downloads per episode? — Download your FREE Podcast Growth Scorecard! This tool helps you focus your podcast marketing so that you can spend your time on the marketing activities that have the most impact on podcast growth. 🎧 Grow Your Podcast Downloads & Subscriptions! — AudienceLift.com - AI Audience Growth For Podcasts used by major podcasts, networks and agencies. Grow audience, build your own database of push notification subscribers. See How it Works Now! Are your clients submitting blurry video
Fri, December 13, 2024
The top new shows in 2024
Sponsored by Uncover, from CBC . From CBC, Uncover brings listeners explosive, high-caliber investigations and true crime series. CBC is currently accepting pitches from independents and publishers to be part of this successful podcast. Podtrac has published its Top 25 new US podcasts for 2024 , from its participating publishers. The NBC News show Mortal Sin , from Dateline, is #1; Wondery has six shows in the list. Podtrac has also published a top 10 global list for the year - Diary of a CEO is #3, The Daily is #2, and #1 is... Joe Rogan . Triton’s US Podcast Ranker was released. The data is here - there’s no change to the top five. It measures participating publishers only. “Podcasting is one of the most powerful tools we have for connecting European stories.” Eurowaves , a new podcast newsletter focusing on podcasting in Europe, has launched. In its first issue, it speaks to Andrea Knezevic, Communication Manager for WePod. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Follow the Pointless Global News Podcast — Tad Flakey brings you the most pointlessly weird and funny news from around the world, carelessly exaggerated just for your entertainment. Follow us wherever you get yo
Thu, December 12, 2024
Chartable switches off: what you have to do today
Sponsored by Uncover, from CBC . From CBC, Uncover brings listeners explosive, high-caliber investigations and true crime series. CBC is currently accepting pitches from independents and publishers to be part of this successful podcast. Chartable is switched off today. Among the many things the company offered was analytics - which it achieved with a “prefix”, looking like chtbl.com or chrt.fm in your RSS feed’s “enclosure” section, which counted your total downloads. You must remove this Chartable prefix today if you have one, otherwise your podcast may not play at all in the future. SmartLinks and SmartFeeds will also no longer work. As of Saturday evening, the Chartable prefix was still in 21,585 shows (not including those in Megaphone). We know many have now been removed automatically by podcast companies. If you’re unsure, contact your host’s support team and ask. Users of Spotify’s Megaphone need do nothing. Make sure the Megaphone integration in Chartable is set up in order to access the Chartable platform starting tomorrow. Here’s more information . Don’t panic. Prefixes won’t stop working immediately , we understand. But they will stop working at some point in the future. It’s important to remove them today. The closure of Chartable will have a big impact on download numbers. Changing an audio URL in your RSS feed, as you’ll do when removing Chartable prefixes, causes every Spotify listener’s app to automatically redownload every episode that may have been recently played, or that has been downloaded for future playback. Spotify is built to immediately replace audio if it changes (even in a listener’s cache), since record companies required that functionality for legal reasons. So, if you see bazillions of downloads for some reason, this will be why. Ausha has launched Ausha Charts , a chart tracking service that also covers sub-categories and all countries for Apple and Spotify. The tool is currently a chart (and category) browser, and doesn’t let you search your show. (That’
Wed, December 11, 2024
Gretchen Rubin partners with Lemonada
Sponsored by Uncover, from CBC . From CBC, Uncover brings listeners explosive, high-caliber investigations and true crime series. CBC is currently accepting pitches from independents and publishers to be part of this successful podcast. Exclusive: Gretchen Rubin Media has partnered with Lemonada Media for podcast distribution. The company is headed by the bestselling author; shows which will join the network include Happier with Gretchen Rubin and Happier in Hollywood , hosted by Liz Craft and Sarah Fain. What are the trade-offs with putting video on Spotify? From the Podcast Professionals Association , Eric Johnson of LightningPod investigates for Podnews: and discovers the opportunities and drawbacks when you add pictures to your shows. First look: A new tool for podcast communities, Station, has launched today. The tool is already powering the fan club for New Heights with Jason & Travis Kelce , making it three times as large as the duo’s existing Reddit group. The tool is free, and will offer monetisation options next year. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here CHARTABLE never tracked this many podcast charts! — Podgagement tracks your podcast in nearly 34K charts! Every genre and country in Spotify and Apple Podcasts! See hourly rankings or watch the charts live! This is the BEST CHARTABLE REPLACEMENT! 🚀 AUDIENCELIFT = LISTENS + SUBSCRIBERS! — Audiencelift advertises your podcast to the right audience with links to listen, follow, and opt in for push notifications! It's perfect if you want to grow and engage your audience. Learn more! Upgrade Your Podfest Networking! — Heading to Podfest ’25
Tue, December 10, 2024
Apple Podcasts improved on Android
Sponsored by Uncover, from CBC . From CBC, Uncover brings listeners explosive, high-caliber investigations and true crime series. CBC is currently accepting pitches from independents and publishers to be part of this successful podcast. Apple Podcasts can now be installed as an Android app , after the company made some unannounced changes to its website. While the app isn’t available in the Google Play store, it can now be installed to work identically to an app on Android phones - appearing in your app drawer, with the opportunity to buy premium subscriptions, and full localisation in different languages. Here’s how to install it . This is a helpful way for Android users to access premium subscriptions and help support their favourite shows. Riverside has raised $30mn in a new funding round. It previously raised $35mn in 2022, $9.5mn in 2021, and $2.5mn in 2020. The company has around 165 employees, and aims to be profitable in the next two years. Riverside launched a multitrack editing tool last week, which works for both audio and video productions. You can now include a timestamp when sharing a podcast from YouTube Music. You’ve been able to do this from YouTube (main) for some time; Spotify and Apple Podcasts also have this functionality. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here CHARTABLE USERS! Keep your rankings and reviews! — Switch to Podgagement to track your po
Mon, December 09, 2024
2025 Podcast Hall of Fame inductees announced
Sponsored by Uncover, from CBC . From CBC, Uncover brings listeners explosive, high-caliber investigations and true crime series. CBC is currently accepting pitches from independents and publishers to be part of this successful podcast. The inductees for the 2025 Podcast Hall of Fame have been announced. Those recognised include Sounds Profitable’s Tom Webster, She Podcasts’ Jessica Kupferman and Libsyn co-founder Dave Mansueto. The ceremony is on Jan 17 in Orlando FL. So far, all 51 inductees have been from the US. Fiction podcast The Program has released its year in review for 2024. The article contains how the show was marketed; how Spotify’s comments have been really helpful; download numbers; revenue; and even some choir music. On Nov 29 Podnews highlighted the Spotify exec who was ignoring video on Spotify , preferring to upload video directly to YouTube. Good news: Bill Simmons, who is currently Spotify’s Head of Podcast Monetization and Innovation, has today uploaded a video to Spotify . The video starts with a... promotion of “our new YouTube Channel, Ringer Movies”, which includes full video episodes of The Rewatchables and The Big Picture, two podcasts which are unavailable in video on Spotify. Seems like that memo hasn’t entirely sunk in. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Getting less than 1,000 downloads per episode? — Download your FREE Podcast Growth Scorecard! This tool helps you focus your podcast marketing so that you can spend your time on the marketing activities that have the most impact on podcast growth. AI Podcast Growth - Get 12% Off Now! — AudienceLift.com: Your AI-Powered Podcast Growth Partner Trusted by industry leaders to grow audiences and build subscriber databases. Start your first campaign today with code Podnews12 for 12% off! <a href="htt
Fri, December 06, 2024
Acast acquires Wonder Media Network
Sponsored by Split Screen, from CBC . From CBC, Split Screen features character-driven, narrative series, taking listeners inside the unsettling and captivating world of entertainment and pop culture. Now accepting pitches . Podcast company Acast has purchased New York-based creative podcast studio Wonder Media Network for a total value of $7.8mn . The six-year-old WMN makes its own original podcasts, and branded podcasts and digital content for a number of large companies. WMN’s team will combine with Acast’s existing creatives to form a new division called Acast Creative Studios. Podtrac published its US rankers for November 2024. “All of the Top Global Networks were down on Global Downloads, Streams & Views in November over October.” Potentially connected to the presidential election results, the only changes in the top 21 publishers are The DailyWire+ (up from #10 to #9); and the Fox Audio Network (up from #13 to #12). The Tucker Carlson Show is a new entry in the most popular podcasts at #6. These rankers measure participating publishers only. The New Zealand Podcast Awards released their winners last week. Our page links to the Gold winners, so you can listen for yourself. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Book the world's best podcast studios — Need a podcast studio? Trust Studio Mullet to search and book the best podcast-focussed studios on the planet. 🚀 AUDIENCELIFT = LISTENS + SUBSCRIBERS! — Audiencelift advertises your podcast to the right audience with links to listen, follow, and opt in for push notifications! It's perfect if you want to grow and engage your audience. Learn more! Upgrade Your Podfest Networking! — Heading to Podfest ’25? S
Thu, December 05, 2024
Spotify unveils “2024 Wrapped”
Sponsored by Split Screen, from CBC . From CBC, Split Screen features character-driven, narrative series, taking listeners inside the unsettling and captivating world of entertainment and pop culture. Now accepting pitches . Spotify launched 2024 Wrapped, its annual look back at your last year on the platform. It includes 2024 Wrapped for Creators , which takes a look at your podcast and how it’s performed. For the Podnews Weekly Review, ours is here . Spotify released a set of “top 10 podcasts”. We’ve got the global list, and those for the US, UK and Ireland. (Of note: the #10 global show is a Spotify exclusive show in Spain - we didn’t think they did those any more.) There’s a fair amount of AI, too. Spotify launched a “Wrapped AI podcast”, working with Google NotebookLM . You’ll find it in the app in some countries - it’s those two folks from NotebookLM, looking through your music list. You can share it with others. You can also enjoy your very own AI DJ, playing some of your biggest tunes. Spotify’s press release also enclosed new numbers for video podcasts on the platform: it’s now over 300,000. In June, the number was 250,000. By way of comparison, there are 125,268 video podcasts using open RSS, looking through the Podcast Index data. And 14 billion videos on YouTube. APM has partnered with Magellan AI to provide real-time attribution and audience analytics to advertisers. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Track your rankings and reviews POST-CHARTABLE! — Podgagement is the premiere tool to track your podcast
Wed, December 04, 2024
Apple’s show of 2024 is Hysterical
Sponsored by Split Screen, from CBC . From CBC, Split Screen features character-driven, narrative series, taking listeners inside the unsettling and captivating world of entertainment and pop culture. Now accepting pitches . Dan Taberski’s Hysterical , from Wondery and Audacy's Pineapple Street Studios, has been named the Apple Podcasts 2024 Show of the Year . There’s a special interview with Dan on Apple’s website, talking about how he makes the show, which is about cases of mass hysteria throughout history and what they say about society. It’s also available ad-free in Wondery+ . It’s the fifth “Show of the Year” from Apple Podcasts, joining NPR’s Code Switch , Pushkin’s A Slight Change of Plans , Slate’s Slow Burn: Roe vs Wade , and Lemonada Media’s Wiser than Me . All winners have been from the US. Mpls.St.Paul Magazine is excited: “ One of the most influential executives in podcasting lives in Minneapolis .” Jessica Cordova Kramer manages to get a shout-out to Podnews in the middle of this interview - extra points! (She will also be a guest on the Podnews Weekly Review shortly, too). Spotify’s Chartable stops working on Dec 12 - if you’re using the Chartable prefix (chtbl .com or chrt .fm) in your RSS feed, your podcast may no longer be playable after that date. In research earlier this week, which we shared with affected podcast hosts, Podnews found 31,749 shows with the prefix still in it. Most podcast hosts are working to help customers. Publishers using Spotify’s Megaphone will be unaffected. It’s long been known that if podcasters change the enclosure URL, like removing the Chartable prefix, that triggers an automatic
Tue, December 03, 2024
Acast open studios in London
Sponsored by Split Screen, from CBC . From CBC, Split Screen features character-driven, narrative series, taking listeners inside the unsettling and captivating world of entertainment and pop culture. Now accepting pitches . Acast has opened its London studios , in the heart of London’s Old Street. The space includes an Amazon Music branded studio, free to emerging and brand-new creators; and has four multimedia studios. Acast podcasters can use the studios for free from early next year. As Chartable prepares to close, Podgagement has launched a global charts and ranking service . The tool monitors nearly 34,000 charts across the world. Podcasts “are here to stay”, according to a report by BVDW on the German Podcast Landscape . “In addition to data on podcast usage, there is also an overview of standards, technologies, and guidelines for podcast advertising, as well as tips for media planning and campaign booking.” Du musst Deutsch sprechen, um es zu lesen, natürlich. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now! LUIS GUERRA - Music Composer and Nice Human — Need a theme song or original music for your show? Need help with the musical direction? Have questions about licensing? Need help editing, mixing/mastering? Get in touch! luisguerramusic@gmail.com FREE WORKSHOP - Business & Legal Fundamentals — Learn podcasting business and legal essentials. Do things like the pros, without lawyers and big headaches. Presented by Gordon Firemark, The Podcast Lawyer™ Register now! Don't miss out! Gold supporters: Buzzsprout , <a href="https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm
Mon, December 02, 2024
Podcast Show London 2025 tickets now on sale
Sponsored by Split Screen, from CBC . From CBC, Split Screen features character-driven, narrative series, taking listeners inside the unsettling and captivating world of entertainment and pop culture. Now accepting pitches . Day passes for The Podcast Show 2025, in London, are now available. This time round, the show will include an “Independent Podcasters Hub”, connecting independent podcast creators with a range of talks and networking moments; and two new stages - The Content Creator Stage, focusing on multi-format content creation, and The Open Forum Stage, dedicated to open debate and discussions around the hottest topics in podcasting. The event is on May 21-22. Use code PODNEWS10 to save on tickets. Podnews is a media partner; our London-born Editor is on the advisory board. Reflecting that “this was a tough year in media”, former Cumulus Podcast Network SVP John Wordock is offering an hour of free consulting to those who have lost their jobs this year . UK production company Listen has been nominated for a UK television award . The Broadcast Awards are held in early February; the company made The Traitors Uncloaked, a “visualised podcast” broadcast on BBC television. (That’s coming back in early January ). > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Getting less than 1,000 downloads per episode? — Download your FREE Podcast Growth Scorecard! This tool helps you focus your podcast marketing so that you can spend your time on the marketing activities that have the most impact on podcast growth. Need short-form content? — I'm Kristen (a real person), who can highlight the best moments from your podcast. Gold supporters: Buzzsprout , <a href="https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=sup
Fri, November 29, 2024
The Spotify exec who is ignoring video
Sponsored by CoHost . Uncover the seniority, department, companies, and industries your listeners work in using CoHost’s B2B Analytics feature to drive revenue. Book a demo today. After a launch of Spotify’s video ambitions earlier in the month, industry observers are increasingly asking... why has Spotify’s Head of Podcast Monetization and Innovation so publicly decided not to back it? First spotted by Chris Petersen and again earlier this week by John McDermott , while you can watch this episode of The Bill Simmons Podcast in full video on YouTube, you can only listen to the same episode on Spotify . The Ringer isn’t posting video on Spotify for many of their shows, including ones specifically about video, like The Big Picture, The Rewatchables, The Watch, and The Prestige TV Podcast; and many sports shows - like The Ringer NBA show, which again posts full video on YouTube , but only audio on Spotify . Given Spotify has been shouting about video since June last year , we’re curious as to The Ringer’s reticence. It’s been reported - and refuted - that Simmons will leave Spotify early next year. The Spotify app has added a “recents” carousel , helping you remember what you’ve been listening to. Or watching. Does adding (full) video to a show make any difference to the algorithm in Spotify and YouTube? We qui
Thu, November 28, 2024
Things to be thankful for in podcasting
Sponsored by CoHost . Uncover the seniority, department, companies, and industries your listeners work in using CoHost’s B2B Analytics feature to drive revenue. Book a demo today. Be thankful that, thanks to the power of open RSS and the ease of publishing audio to hundreds of millions of people, podcasting continues to grow and succeed. If you’re a podcast host, thank Justin Jackson for posting where Transistor’s signups are coming from. Be grateful to Californian Governor Gavin Newsom, who gave an official pardon to Earlonne Woods , one of the hosts of Ear Hustle . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. Feature your podcast embed player on publications — Choose your premium publication and deploy your podcast host's embeddable player to grow your listener base. Gold supporters: Buzzsprout , Mowpod , Mamamia , The $100 MBA , Sounds Profitable , Cloud10 , The Podglomerate ,
Wed, November 27, 2024
The Rest is Politics now #1 UK-made podcast
Sponsored by CoHost . Uncover the seniority, department, companies, and industries your listeners work in using CoHost’s B2B Analytics feature to drive revenue. Book a demo today. Edison Research published the top 25 UK Podcasts for Q3/24. Goalhanger celebrate improvements in placing for all of its four top-25 shows, including The Rest is Politics, which makes it to #2 in the country, behind the US-made Joe Rogan Experience. There are only two shows from the US in the chart. Acast hosts nine shows, Megaphone hosts seven, and the BBC hosts five. John Lee Dumas and Kate Erickson Dumas from Entrepreneurs on Fire have been announced as keynotes at Podfest Expo in Orlando this January. Spotify launched Spotify for Authors , for audiobook authors and publishers. “This platform is unique for the industry because it is built to support any author or publisher — we’re not gating any features or limiting them based on exclusivity.” > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” The Action Catalyst: Your Inspiration Ignited — Named a top podcast by Inc, Entrepreneur, and Business Insider. Hundreds of episodes from top thought leaders, from CEOs, to TV stars, bestsellers, Olympians, & even secret agents. (Shh, don't tell). 🎧 Grow Your Podcast Downloads & Subscriptions! — AudienceLift.com - AI Audience Growth For Podcasts used by major podcasts, networks and agencies. Grow audience, build your own database of push notification subscribers. See How it Works Now! Gold supporte
Tue, November 26, 2024
How people discover podcasts
Sponsored by CoHost . Uncover the seniority, department, companies, and industries your listeners work in using CoHost’s B2B Analytics feature to drive revenue. Book a demo today. Two-thirds of podcast listeners say it’s easy to find new shows that they’re interested in. 50% discover them from their preferred podcast app; a good description is the #1 reason they hit play. All data from The Podcast Host’s new Podcast Discovery Survey , which was published today. 166 people took the survey. If you’re looking for new podcasts, we’d recommend following the New Podcast Trailers show in your podcast app. Exclusive: The founder of ad agency Single Source Media has acquired a controlling stake in podcast ad management platform LiveRead . Single Source Media will also use LiveRead’s tech platform for podcast ad management. New York magazine publishes How YouTube Ate Podcasting , a piece from John Herrman which argues that it’s TikTok which laid the foundation for video podcasts. It also says that RSS has “almost certainly hindered growth” of podcasting. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” FREE WORKSHOP - Business & Legal Fundamentals — Learn podcasting business and legal essentials. Do things like the pros, without lawyers and big headaches. Presented by Gordon Firemark, The Podcast Lawyer™ Register now! Don't miss out! Brand Podcast Summit, Jan 14-15 — Nail your podcast strategy and create a show that stands out. Learn
Mon, November 25, 2024
Evergreen Podcasts acquires Rhapsody Voices
Sponsored by CoHost . Uncover the seniority, department, companies, and industries your listeners work in using CoHost’s B2B Analytics feature to drive revenue. Book a demo today. Exclusive: Evergreen Podcasts has acquired Rhapsody Voices. The deal unites the teams, talent, and assets of both companies; Rhapsody Voices founder Mike Jensen becomes Chief Business Officer at Evergreen. Our sister publication the Podcast Business Journal interviewed Mike Jensen in September 2023. The winners were announced for the Audio Production Awards in the UK. Podcasting is the fastest-growing ad format in Australia , according to data from IAB Australia. Podcast advertising for the quarter was up by 26.5% year-on-year at AU$31.4mn (US $20.5mn). Podcasts account for 40% of all online audio ad spend in the country (streaming gets 60%). > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Getting less than 1,000 downloads per episode? — Download your FREE Podcast Growth Scorecard! This tool helps you focus your podcast marketing so that you can spend your time on the marketing activities that have the most impact on podcast growth. Need short-form content? — I'm Kristen (a real person), who can highlight the best moments from your podcast. 🎧 Grow Your Podcast Downloads & Subscriptions! — AudienceLift.com - AI Audience Growth For Podcasts used by major podcasts, networks and agencies. Grow audience, build your own database of push notification subscribers. See How it Works Now! Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=podnews.net
Fri, November 22, 2024
Australian Podcast Awards - the winners
Sponsored by CoHost . Get in-depth insights into who your podcast audience is including income, family members, social media habits, age, and more with CoHost's Advanced Audience Demographics . Book a demo today . The 2024 Australian Podcast Awards took place last night in Sydney NSW. We have a full list of the winners : Podcast of the Year went to Ladies, We Need to Talk (above), while the listeners’ choice went to Toni & Ryan . A number of podcasts also made the winners list at The Anthem Awards , including the Free Associations Podcast , Culture Kids , Unseen & Unheard Season 2 , Public Health On Call Podcast , Wrongful Conviction , Our New South , and Going Wild with Dr. Rae Wynn-Grant . Spotify has released a roundup of its new audiobook features in the app - sleep timers, author pages, video clips (but of course!), countdown pages prior to release, “follow-along” visuals, and audiobook playlists. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Tired of podcast hosting without support? — People come first at Rogue Media Network. We will answer your emails, calls, and talk to you one on one. Cheap hosting, good people,and priceless service. Contact us today! hello@roguemedianetwork.com 🎧 Grow Your Podcast Downloads & Subscriptions! — AudienceLift.com - AI Audience Growth For Podcasts used by major podcasts, networks and agencies. Grow audience, build your own database of push notification subscribers. See How it
Thu, November 21, 2024
Podscribe: longer ads are more cost-effective
Sponsored by CoHost . Get in-depth insights into who your podcast audience is including income, family members, social media habits, age, and more with CoHost's Advanced Audience Demographics . Book a demo today . Podscribe released its Q3 2024 performance benchmark report. Among the findings in US podcast advertising: While host-read ads do work better, because they cost more, the cost-per-acquisition is actually the same as running produced spots. (And, as above, longer reads are more cost-effective). Almost all advertisers only reach 25% of total monthly podcast listeners - so, there is significant potential for growth. Amelia Coomber told Podnews that “audio is not a medium to be taken lightly. With all the stuff going on in the industry right now, I think (the report) is a shining light to speak to the exciting opportunity that is in front of us.” In the US, YouTube is the service used most often to listen to podcasts, according to Edison Research. 31% of weekly podcast listeners aged 13+ choose YouTube as the service they use most to listen to podcasts; Spotify is at 27%, and Apple Podcasts is at 15%, says the data. Attribution and analysis company Magellan AI has successfully joined the list of companies compliant with IAB Podcast Measurement Guidelines v2.2 . A number of companies have not recertified since 2021, although the IAB Tech Lab tells us that annual recertification remains a requirement. However, “a few companies” will be removed by the end of the year after choosing not to recertify, the company says, but wouldn’t confirm who. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making
Wed, November 20, 2024
Apple Podcasts: most popular podcasts of 2024
Sponsored by CoHost . Get in-depth insights into who your podcast audience is including income, family members, social media habits, age, and more with CoHost's Advanced Audience Demographics . Book a demo today . Apple Podcasts shared the “most popular podcasts of 2024”. There’s more to the lists than just the US, though - we’ve compiled a list of the top shows in most English-speaking countries ; plus, a way for you to view the top charts for 33 different places. Podcast host Ausha has launched two new tools as part of its Podcast Search Optimisation features. The PSO Checker gives recommendations to help optimise your titles, description and tags; and the PSO Live Search lets you compare your podcast with your competitors. “ Spotify playlists and podcasts are being abused by spammers to link to pirate websites ”, says Digital Music News , noting six-second podcasts that actually serve to link to websites. This isn’t entirely new - back in 2022, RSS .com’s Alberto Betella shared details of how that company deals with spam podcasts, mostly promoting Dubai sex workers. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” 🎧 Grow Your Podcast Downloads & Subscriptions! — AudienceLift.com - AI Audience Growth For Podcasts used by major podcasts, networks and agencies. Grow audience, build your own database of push notification subscribers. See How it Works Now! Subscribe to the Kat & Moose Po
Tue, November 19, 2024
Amazon Music adds audiobooks in Spotify fight
Sponsored by CoHost . Get in-depth insights into who your podcast audience is including income, family members, social media habits, age, and more with CoHost's Advanced Audience Demographics . Book a demo today . First look: In a move that could be targeted at Spotify, Amazon Music is adding the entire Audible audiobook catalog to its app. Unlimited subscribers in the US, UK and Canada can now listen to one Audible title for free each month (of any length), alongside more than 100 million songs in HD Audio, and a range of ad-free podcasts. Audible is the best-known brand for audiobooks (and lays claim to be an early podcast company, too ): this offer also includes the company’s original productions. We’ve analysis, below. First look: Acast has signed an exclusive ad sales deal with Casefile - and it’s a big deal: the show has 80 million listens. The show was with Audioboom. How bad is “podfade”, the phenomenon where podcasters stop podcasting? Research by Podnews suggests that of the 24,464 podcasts started in January this year, 7,388 - 30.2% - haven’t posted a new episode since the end of February. 22.7% of shows started on Spotify for Creators in January haven’t posted a new episode since the end of February - that’s better than the average, as is 20.4% for Ausha, 18.9% for Megaphone, 12.6% for Podbean and 12.3% for Libsyn. As you’d expect, podcast hosting companies with well-publicised free trials show the highest levels of podfade, including Spreaker (40%), RSS (71%) and Hubhopper (83%). These figures were calculated from Podcast Index data in August, using the dates for the first and last episodes in the feed. Some podcast hosting companies delete free accounts when the free trial ends, so they’ll not appear on this data. The top 5 companies with new shows in January this year were Spotify for Creators, RSS, Buzzsprout, Spreaker and Acast: who between them attracted 60% of new shows in that month. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making
Mon, November 18, 2024
YouTube execs to host Q&A
Sponsored by CoHost . Get in-depth insights into who your podcast audience is including income, family members, social media habits, age, and more with CoHost's Advanced Audience Demographics . Book a demo today . Just days after Spotify’s video announcement, YouTube has announced that it is to run an online Q&A session on Dec 12 . Kai Chuk, Global Head of Podcasting, and Steve McLendon, Podcast Product Lead, will be “spilling the tea on platform updates and answering your burning questions”. The session is free; they’ll be joined by Stephanie Chan, a Strategic Partner Manager for YouTube Podcasts. Ashley Carman got an interview with Gustav Söderström at Spotify’s Now Playing event last week. In her newsletter, she managed to prise a little more information from him about how the revenue for videos will work - though much is still under wraps - and she notes the tension from some publishers with the announcement. John McDermott from Calaroga Shark Media is quite critical . For podcasters: “Do video if you wish. Do audio if you wish. But I don’t think this announcement wasn’t meant for you.” Tech Radar suggests that Spotify “cares more about video podcasts than launching its long-awaited lossless HiFi tier”, adding “Maybe you'll be able to play Spotify Hi-Fi in your flying car”. Ouch. In Russia, Apple Podcasts has removed a number of Russian-language shows , including a BBC podcast and shows from The Insider and Echos of Moscow. It’s also removed some apps including the US’s Radio Free Europe/Radio Liberty. Podnews is unavailable in Russia, otherwise we’d ask whether people there can get the shows putting the RSS feed directly into Apple Podcasts. We’d be curious to know. > > > R
Fri, November 15, 2024
Trump and Harris’s podcast audience size
Sponsored by CoHost . Discover what drives podcast downloads with CoHost's Tracking Links , a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies: sign up for a free 7-day trial . Edison Research has released a study showing the comparative difference between Trump and Harris appearances on podcasts before the election. Trump spoke to over three times the number of listeners, says the data. Acast has tweaked its free podcast hosting plan. It used to offer unlimited episodes; it now offers up to five; and there are adjustments to website and embed player customisation options. “We're making these changes to ensure we can continue providing reliable, high-quality hosting services for the long term,” said an Acast spokesperson. “Like many platforms, we've found that a balanced approach between free and premium features helps us invest in better infrastructure and support.” Acast has also launched a campaign showcasing the effort and research that goes into delivering trusted news content. The Podcasts You Can Trust campaign includes videos with Tortoise Media , The Guardian , the FT , The Telegraph and The Times . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Tired of podcast hosting without support? — People come first at Rogue Media Network. We will answer your emails, calls, and talk to you one on one. Cheap hosting, good people,and priceless service. Contact us today! hello@roguemedianetwork.com <a href="https://podnews.net/class-click/2
Thu, November 14, 2024
Now Playing: Spotify for Creators
Sponsored by CoHost . Discover what drives podcast downloads with CoHost's Tracking Links , a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies: sign up for a free 7-day trial . Spotify announced a set of new features for creators at its Now Playing event in Los Angeles , with Gustav Söderström announcing its podcast (and video) hosting platform has been renamed to Spotify for Creators . Eligible creators in the US, UK, Canada and Australia are able to join the brand new Spotify Partner Program, which earns money from podcast audio ads (both on and off the platform), and, from early next year, revenue based on how much your video podcast is streamed by Premium users. (The videos will appear uninterrupted and ad-free for those users). Eligibility for the Spotify Partner Program requires you to use Spotify for Creators to host your podcast (or Megaphone in some cases); and you need at least twelve episodes, 2,000 unique Spotify users in the last month, and 10,000 streamed hours in the last month. (YouTube, by comparison, needs 1,000 all-time subscribers, but 4,000 streamed hours in the last year .) Spotify also announced that it’s now possible to upload video clips and video thumbnails for every episode. The event happened in Spotify’s Los Angeles studios, in front of around 150 creators including Stephen Bartlett, Meghan Trainor, Jay Shetty, Emma Chamberlain and Don Lemon. Halsey played an acoustic set and there were a number of sessions . In one of them, when asked what his favourite thing about podcasting was, Geoff Chow , Head of Podcast Studios at The Ringer , said that it was that podcasts are open. (Adm
Wed, November 13, 2024
New Board of Governors for the Podcast Hall of Fame
Sponsored by CoHost . Discover what drives podcast downloads with CoHost's Tracking Links , a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies: sign up for a free 7-day trial . The Podcast Hall of Fame has announced a new board of governors. The organisation, which honors excellence and creator success stories in podcasting, has also published its eligibility guidelines ; the next Podcast Hall of Fame induction ceremony will be on Fri Jan 17 at Podfest Expo in Orlando, Florida. Magellan AI is now measuring more forms of promotional content within podcasts. “Shows are increasingly using branded episodes, interviews, and feed drops - formats that deserve the same level of measurement as conventional placements,” the company says. Wondercraft and Frequency have produced an integration to let brands and media publishers produce and deploy personalised audio ad campaigns. The tools let you build alternative copy, or even use AI to make hundreds of different variations. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here $97 Podcast Audit! — Podcast Audit covering cover art, titles, intro/outro, format, sound quality, SEO, show notes, discoverability, website, social, and more. Use coupon code PODCASTAUDIT400 at checkout to save $400! LUIS GUERRA - Music Composer and Nice Human — Need a theme song or original music for your show? Need help with the musical direction? Have questions about licensing? Need help editing, mixing/mastering? Get in touch! luisguerramusic@gmail.com 🎧Grow Your Podcast Audience Now! — Audiencelift.com - AI powered Audience Growth For Podcasters. Reach your ideal listener, grow your audience, Discover Now! <a href="https://podnews.net/
Tue, November 12, 2024
RØDE launches “Wireless Micro” microphones
Sponsored by CoHost . Discover what drives podcast downloads with CoHost's Tracking Links , a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies: sign up for a free 7-day trial . RØDE has launched its smallest wireless microphone yet , the Wireless Micro. Built for smartphones - the receiver plugs into the bottom of your phone - it features two clip-on microphones in either white or black. Pocket Casts is getting ready to change “Subscribe” to “Follow” in its popular podcast app, according to change notes for the upcoming next version. The word “Follow” is used by both Apple and Spotify. The Podcast Haven has added a podcast search to help you check if anyone else has the same podcast name. “It’s a pain to check across platforms like Apple, Spotify and YouTube separately, so I created a one-stop search tool to handle it all,“ said its founder, Eric Montgomery. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. ✨ Monetize your podcast with website memberships! — Create a beautiful podcast website, automate your publishing workflow & customize everything. Add restricted content behind paywalls, allow visitor signups and get paid by your fans right on your site 🎧Grow Your Podcast Audience Now! — Audiencelift.com - AI powered Audience Growth For Podcasters. Reach your ideal listener, grow your audience, Discover Now! Gold supporters: Buzzsprout , Mowpod , <a hr
Mon, November 11, 2024
Podpage adds a listener survey tool
Sponsored by CoHost . Discover what drives podcast downloads with CoHost's Tracking Links , a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies: sign up for a free 7-day trial . Exclusive: Podpage has added a listener survey tool for anyone using its podcast website service. It uses standard questions inspired by Tom Webster’s The Audience is Listening , and you can add your own questions should you require. Exclusive: The Wondery/Novel show Kill List - an five-year investigation into the targeting of hundreds of innocent people on a murder-for-hire website - is to have a live show in London, on Dec 3. Tickets went on sale this morning ; host Carl Miller and producers Caroline Thornham and Tom Wright will share backstories of how the show was made, with audio clips, outtakes, and Q&A. Quill and Ipsos have published the 2024 Podcast Marketing Trust Index report. 56% say an endorsement by podcast hosts influences their trust in a product or service. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Free Podcast Growth Workshop 🔥🎧🔥 February 7th — This FREE Podcasting Business School workshop will teach you simple strategies to help you get your podcast above 1,000 downloads per episode. Show up for live training and Q&A! LUIS GUERRA - Music Composer and Nice Human — Need a theme song or original music for your show? Need help with the musical direction? Have questions about licensing? Need help editing, mixing/mastering? Get in touch! luisguerramusic@gmail.com From casual listener, to super fan. — Join Stevie Manns from BlackRock at Lower Street Off
Fri, November 08, 2024
Train company’s podcast promotion on the right track
Sponsored by CoHost . Looking for better podcast insights? CoHost has you covered with insights into download sources, audience demographics, listener behavior, and more. Sign up today for a free trial. Routes is a new podcast that launched yesterday in the UK , for train company LNER. Hosted by Clara Amfo, the way the podcast is being marketed is just the ticket for the railways - on large billboards on the way to railway stations and inside them, plus seat-back QR codes on board; it’s playable on the LNER app, and is even being promoted to travellers on railway station tannoy announcements. See it, say it, sorted: it’s produced by Leeds-based Distorted. Spotify has rolled out an easier way to share podcasts to TikTok (and music, audiobooks, etc). Another new integration can add podcasts to your library as you scroll through Instagram as well. Podtrac released its new US rankers for October. Most participating publishers saw increases in the month. As a reminder, the “top publishers” ranker also includes YouTube podcast consumption; 43% of downloads/views for Libsyn Ads shows are consumed on YouTube; 56% of Paramount’s are, too. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Tired of podcast hosting without support? — People come first at Rogue Media Network. We will answer your emails, calls, and talk to you one on one. Cheap hosting, good people,and priceless service. Contact us today! hello@roguemedianetwork.com 🎧 Grow Your Podcast Downloads & Subscriptions! — AudienceLift.com - AI Audience Growth For Podcasts used by major podcasts, networks and agencies. Grow audience, build your own database of push notification subscribers. See How it Works Now! Gold supporters: Buzzspro
Thu, November 07, 2024
Podcast ads are “too difficult to buy”
Sponsored by CoHost . Looking for better podcast insights? CoHost has you covered with insights into download sources, audience demographics, listener behavior, and more. Sign up today for a free trial. Podcasts are not on media plans because podcast ads are “too difficult to buy”, said SoundStack’s Rockie Thomas at the asi International Radio & Audio Conference in Venice, yesterday. Podcasting offers “immense and varied ad options,” she said, adding that brand suitability tools have brought many new advertisers to the medium, and calling for clearer data and alignment with language used to sell radio ads. Also at the asi conference, Triton Digital’s Darryl Battaglia spoke about the opportunities of sharing data to better see the rest of the podcast landscape and help with cross-publisher promos to grow the medium; meanwhile RAJAR’s John Carroll reminded the audience that podcasting in the UK is just a 6% share of all audio listening. “Many podcast publishers have a video-first strategy for their podcasts, but are only monetising their audio,” he observed. The FTC announced in August new rules about fake reviews and testimonials , and has taken action against a fake review website. Meanwhile, a new rule against deceptive endorsements went into law on Oct 13 - if you just pretend that you’re a user of a product (among other things) then you could face fines of up to $43,000. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Save $400 and Get Your Podcast Audit for JUST $97! — Podcast Audit covering cover art, titles, intro/outro, format, sound quality, SEO, show notes, discoverability, website, social, and more. Use coupon code PODCASTAUDIT400 at checkout to save $400! <a href="https:/
Wed, November 06, 2024
Acast grows in the US
Sponsored by CoHost . Looking for better podcast insights? CoHost has you covered with insights into download sources, audience demographics, listener behavior, and more. Sign up today for a free trial. Acast released its Q3/24 financial report. Sales grew by 12% year-on-year to US$45.6mn, including North America growing at 29%; Europe as a whole saw just a 3% growth, and comments from Ross Adams seem to suggest Acast UK is finding it especially tough. The company remains on track for “positive EBITDA” for the year, though made a loss of US $0.6mn in the quarter. Acast shows are getting more ad-heavy, though. “In Q3, we introduced an additional ad marker, allowing podcasters to add a second midroll ad slot into their episodes, boosting their monetization potential with increased ad inventory.” Acast blames Apple’s iOS 17 changes for a drop in listens of -15%. A decrease of -15.2% was also reported by Podtrac earlier in the year. We covered the iOS 17 changes in full . Spotify will announce a new tie-up with airline Emirates today, with promotion on the airline’s in-flight front page for Trevor Noah’s podcast, and a mix of podcasts and music playlists on the system . Our Editor spotted the collaboration earlier this week. Emirates, which carried 51.9mn passengers last year, uses spafax for its IFE content; our sister publication the Podcast Business Journal spoke to the company about how to get your content there too . PodX-owned Platform Media have acquired a majority stake of the world’s biggest rugby show , The Good, The Bad and The Rugby. Platform Media has produced and commercialised the show since its inception. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Audience growth a pai
Tue, November 05, 2024
The most popular colour for successful business podcasts
Sponsored by CoHost . Looking for better podcast insights? CoHost has you covered with insights into download sources, audience demographics, listener behavior, and more. Sign up today for a free trial. Only 5% of the top 100 business podcasts release in seasons, says new data from One Stone Creative. The State of Business Podcasting 2024 examines the top 100 business shows, and what we can learn from them; other pieces of data include show formats, monetisation techniques, and artwork: most have a picture of the host, and the most popular artwork colour is teal. It’s a free report . 20% of all digital ads on Spotify are video ads , according to new data from Guideline. Ad spending on audio ads was up 11% year-on-year; video ads slightly out-performed that at 12%. Indie podcast company Dorktales has just got its first licensing agreement - Dorktales Storytime will now be carried on Yoto, the screen-free audio player . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now! Gold supporters: Buzzsprout , Mowpod , Mamamia , The $100 MBA , The Podglomerate , <a href="https://cloud10.fm/
Mon, November 04, 2024
Podchaser now carries “political skew” data on podcasts
Sponsored by CoHost . Looking for better podcast insights? CoHost has you covered with insights into download sources, audience demographics, listener behavior, and more. Sign up today for a free trial. Podchaser has launched “political skew data” across 500,000 podcasts. It uses “a combination of AI-driven analysis and human verification to determine the political lean of each podcast audience,” and aims to predict left, right or neutral bias and the degree of lean. In an article, Mathew Passy highlights podcasting’s influence on the 2024 election . ListenNotes is spotting podcasts produced using Google’s NotebookLM, and there are now 1,781 . Yikes. Brianna Ansaldo listened to 200 of them , and concludes: “without authenticity, it’s just a bunch of noise.” Spotify appears to have quietly changed its language about its analytics , dropping the claim that its definition of streams “align to the IAB definition of a download”. Specifically, stats for “streams” in Spotify are not de-duplicated by unique listeners - listen three times to an episode (from the same device), and you’d count for three “streams” but would be one IAB “download”. A “listener” in Spotify is de-duplicated through the life of your podcast; a “listener” according to the IAB guidelines works very differently. We’ve updated the section on Spotify’s stats in our article about how to understand podcast stats , as well as making other improvements to the article - feedback is always welcome. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsle
Fri, November 01, 2024
Daily Mail podcasts expand to the US
Sponsored by CoHost . Looking for better podcast insights? CoHost has you covered with insights into download sources, audience demographics, listener behavior, and more. Sign up today for a free trial. The UK’s Daily Mail is expanding its podcasts into the United States. Head of Podcasts for owner DMG, Jamie East, tells the Podnews Weekly Review that podcasts like The Trial of Diddy are showing that expansion into the US will work well. “We’ve got the facilities to do it, we’ve got the people, we’ve got the willing and the desire.” And, he says, there are wider opportunities, too. “If you’ve got someone based in Melbourne or Sydney, and New York and London, there’s not an hour where where you can’t have a team working away.” The full interview is in the Podnews Weekly Review this week . Max Cutler from PAVE Studios writes that creators are the new Hollywood; with podcasts “officially going mainstream”, YouTube dominating streaming, and engaged communities now directly connected to creators. Audio processing company ai|coustics has launched a new AI model called Lark , which claims “users can elevate their audio to professional-grade quality, using advanced reconstructive technology to repair even the most distorted recordings, restore lost frequencies, and add depth and clarity.” You can try it on their website, so we did - here’s a test file with poor-quality echoey original clips from Zoom, then the Lark-treated audio straight after. By way of comparison, here’s the same thing, but using Adobe Enhance (v1) . Ai|coustics sent this better example . <a h
Thu, October 31, 2024
Sennheiser launch three-in-one microphones
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. Sennheiser has launched Profile Wireless microphones that work as clip-on, as handheld, or on table-top . The microphones, which feature wireless connection and internal recording, come with a charging bar which doubles as a handheld mount. You can also use lavalier microphones too. They start shipping in a few months. A new ten-part podcast about NASA’s Space Shuttle era, 16 Sunsets, has been announced with Acast. The show is from TellTale Industries and Antica, the team behind 13 Minutes to the Moon - for which this show appears to have been planned as a third season in 2023 by the BBC - but which never happened, for some reason. The show raised £97,274 (US $125,000) on Kickstarter : the notes there say: “this time the series is not affiliated with the BBC”. Podcast marketing and monetisation platform DeepCast Pro has announced enhancements to its marketing suite , including to transcript editing and content distribution. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. LEGEND LETTERS Podcast 🤘 — Uncover the mindset, heartset, and skillset of world-renowned leaders and top voices who have overcome adversity, achieved greatness, and learned practical lessons along the way. Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=po
Wed, October 30, 2024
Newspaper’s hit podcast not all it seems
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. Exclusive: Spain’s Hoy en EL PAÍS has been claiming impressively high download figures ; yet today, Podnews can reveal that many of the downloads were never heard. The 14MB podcast was observed automatically downloading , without user intervention, in a browser using an iPhone user-agent - just by visiting the elpais .com homepage.: thus artificially growing the download numbers from every mobile visitor to the website. El País got over 118mn visits in September, according to similar web, making it the largest Spanish newspaper online. It’s owned by Prisa. The podcast is apparently the 12th biggest show, by downloads, on Triton’s Latin America Podcast Ranker , and 45th in Podtrac’s estimated Spanish podcast ranker - the show, hosted by Triton Digital, also appears to contain a spot for programmatic advertising. Podnews notified the newspaper of this behaviour, with a method to reproduce it, and asked for a statement. The auto-download behaviour has now quietly ceased. If you think you’ve seen this before, iHeart was auto-loading podcasts on its over 1,000 radio station websites in 2018. Acast released its Podcast Pulse report , working with Edison Research. 80% of podcast listeners tune into niche podcasts, with 63% saying they are less likely to skip ads on those shows. 92% say they listen to podcasts because they cover topics more in-depth than other media. The data is available in full here . <a href="https://www.si
Tue, October 29, 2024
New country rankers from Podtrac
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. First Look: Podtrac has expanded its service to list the top 100 podcasts in 30 different countries. Shows from Podtrac are automatically considered for the country-specific rankings, which are “made possible by Podtrac’s proprietary download measurement and estimation systems which include all podcasts in a region”. You’ll find the Top Podcasts By Country lists on the Podtrac website . Top shows include The Rest Is Politics in the UK; All Ears English in Saudi Arabia; O Assunto in Brazil, and Conversations in Australia. The UK chart has three shows from the BBC in the top ten, and four from Goalhanger - Joe Rogan is the top US show at #10. Apple Podcasts has just crossed over 100,000,000 available podcast episodes , says the Podcast Industry Insights website. The site has also removed the paywall for historic graphs. What are typical Spotify traffic conversion rates? Here are Podnews’s - 4.4% of people who see Podnews’s podcast in Spotify clicked on it; 41.2% of those listened to at least 60 seconds. Is that good, or bad? Bad, it turns out: The Podcast Marketing Academy is aggregating podcaster-submitted Spotify discovery data to help all of us measure how our shows are doing - and help make them better. Want to share your data? There’s a link in the page. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here <a href="https://podnews.net/class-click/2456/2024-10-29" rel="sponsore
Mon, October 28, 2024
AI - new patents, and new Parkinson
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. Podcast platform RSS .com has been awarded a patent for AI-driven, scalable ads. The AI-powered technology replicates a host’s authentic voice and style for ads that can be customisable in real-time using contextual data. A podcast hosted by an AI replica of Sir Michael Parkinson , a talk show presenter in the UK, is to launch, in spite of Parkinson passing away last year. The show has been produced with Sir Michael’s family estate, and will feature new chats with guests with an AI-powered voice trained on over two thousand of his interviews. What’s the biggest podcast on YouTube? It’s not Joe Rogan, says new research from Tubular Lab : Studio71’s Kill Tony more than doubled in watch-time in the last year. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.” Follow The Antiquarium Of Sinister Happenings! — Multi-award winning full cast horror anthology ft. Mike Flanagan, Kate Siegel, David Dastmalchian and more.Immerse yourself through interactive elements & hidden secrets! New episode weekly. 🎧 Grow Your Podcast Downloads & Subscriptions! — AudienceLift.com - AI Audience Growth For Podcasts used by major podcasts, networks and agencies. Grow audience, build your own database of push notification subscribers. See How it Works Now! Gold supporters: Buzzsprout , Mowpod , Mamamia , <a href="https:/
Fri, October 25, 2024
Podcasting reaches Gen Z like no other
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. For brands, podcasts are “a great place to reach people that they couldn’t reach before” - Earlier today at Audiodays in Copenhagen, Denmark, Amplifi Media’s Steven Goldstein shared data to highlight why podcasts are a real opportunity to reach younger audiences, or “Gen Z”. Good news from Good Tape : episode two of the magazine has been printed and will begin mailings this weekend. You can still buy The Celebrity Issue here , which investigates a range of questions around the concept of celebrity and the ways in which it’s shifted and warped audio over the years. USA Today writes a negative piece about the effect of appearances by Trump and Harris on podcasts - which have only “reached less than 30% of all voters” . 28% have “seen” Harris on a podcast, and 22.5% for Trump, according to the newspaper - which, including print and digital subscribers, reaches just 0.6% of all Americans. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. Reach 800K+ Podcast Fans with Your Show — Our dedicated Podcast Newsletter reaches over 800,000 engaged podcast opt-in subscribers. Leverage our targeted approach to get your show in front of the right listeners and watch your audience grow! Gold supporters: Buzzsprout , <a href="https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=suppo
Thu, October 24, 2024
'It’s a Continent' is Independent Podcast of the year
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. In an award ceremony last night in London, It’s a Continent won three awards, including the coveted Podcast of the Year, at the Independent Podcast Awards . The hosts, Chinny Ukata and Astrid Madimba, were handed the award for Educational: World, Business and Financial by our Editor; before winning the Best History Podcast category, and then the biggest award of the night. The judges said the podcast is “instantly interesting, the hosts are charming and fun, and each episode was fascinating and well researched”. Spotify is improving its listener comments tool. From today, new comments in English will be automatically published by default; though you can change this in your settings. Keyword blocking is also available. The company says that over 650,000 podcast episodes have had a comment since July. There were 44mn new episodes published between Jul 7 and Oct 24 (says the Podcast Index ); which suggests that 1.5% of new episodes have attracted a comment. Spotify is to launch an ad exchange in the US. The initial focus on the Spotify ad exchange will be video. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 💰 Join the High Rollers Club with Supporting Cast — The Viall Files, The Rest is History, Radiolab, Savage Love, The Tennis Podcast, and other shows will earn six or seven figures this year using the Supporting Cast membership platform. 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and dri
Wed, October 23, 2024
The world’s largest podcast agency is created
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. Oxford Road and Veritone One are to combine to form the world’s largest podcast agency. For now, both companies will continue to trade independently. “With Veritone One’s industry-leading tech and data platform, in combination with Oxford Road’s innovation on behalf of brands, we’re creating an agency that sets a new standard,” says Dan Granger, who is CEO of the newly combined organisation. A number of podcasts hosted on archive .org have gone silent, after an attack on the service. The Internet Archive, which is funded by donations, has been badly affected, and user data has been leaked. Podcasts on Librivox, an audiobook network, are all unavailable. The podcast boom is “far from over” , says Spotify’s Karin Bäckmann, speaking at Lyddager in Oslo, Norway, at the end of last week. The event also saw PrixNorge, an audio industry awards . The podcast Historier fra virkeligheten from Norwegian public service broadcaster NRK was made Podcast of the Year. Podnews’s Editor, James Cridland, was a speaker - speaking on podcast trends and audio tools. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Don't sell "a Patreon," sell your own membership! — Supporting Cast is completely white labeled, so your brand is always front and center. YOU own the listener relationship. ✨ Monetize your podcast with website memberships! — Create a beautiful podcast website, automate your publishing workflow & customize everything. Add restricted content behind paywalls, allow visitor signups and get paid by your fans right on your site Reach 800K+ Podcast Fans with Your Show — Our dedicated Podcast Newsletter reaches ov
Tue, October 22, 2024
Podcast Days takes place in Madrid
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. Podcast Days took place in Madrid, Spain. It was held at the College of Architects of Madrid, and contained panel sessions, awards and announcements. Amazon is now spending the most to advertise on podcasts. Magellan AI released the top podcast advertisers for September, showing that BetterHelp has (just) retreated to #2. Betterment, a financial app, posted the biggest increase in spend. There’s a webinar with more detail on Thursday. Research from Nielsen in the UK claims podcast listening is twice as popular as other data from RAJAR , UK regulator Ofcom , and Edison Research - suggesting 42% of people aged 18+ are listening to podcasts every week: and that podcast consumption in the country has “grown by 43%” over the last six months - growth which is not reflected in other data. Queries made by Podnews to Nielsen have only been answered by Acast, the company that commissioned the information for its sales team. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards. Hardcore Soft Skills — Learn the essential skills you need to succeed
Mon, October 21, 2024
Women in Podcasting Awards winners
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. The winners of the Women in Podcasting Awards were announced. Over 15,000 listeners participated in the voting process; and there were almost 400 nominees. Our analysis shows that Buzzsprout has the most amount of winning entries. Google’s NotebookLM has added a way to customise the tool’s “deep-dives”. Podcast app Metacast is dropping its price for premium - down from $4.99/month to $1.99/month. The premium service offers transcript search, playlists and bookmarks. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Free Podcast Growth Workshop 🔥🎧🔥 February 7th — This FREE Podcasting Business School workshop will teach you simple strategies to help you get your podcast above 1,000 downloads per episode. Show up for live training and Q&A! Listen to The Truth in This Art — where captivating conversations on creativity, culture, and community go beyond the surface. Not just another arts podcast — we uncover the real stories behind the people and their passions Reach 800K+ Podcast Fans with Your Show — Our dedicated Podcast Newsletter reaches over 800,000 engaged podcast opt-in subscribers. Leverage our targeted approach to get your show in front of the right listeners and watch your audience grow! Tweak your podcast packaging, see massive growth — Jeremy Enn shows us how at Lower Street Office Hours on Oct. 23! Plus, he’s giving away 3 Perfect Podcast Packaging Workshops. 2 days left to register for free! (Replay will be available)
Fri, October 18, 2024
Canadian Podcast Awards open
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. Awards: The Canadian Podcast Awards are open for entry. The awards started in 2018, and now have 31 categories. A new podcast awards has launched in the UK. The Political Podcast Awards is open for entry now , and will take place on Jan 29. It’s (curiously) sponsored by Google, which closed its podcast app earlier this year. In Australia, iHeart and Magellan AI have launched “a new industry award” which recognises the ad agency which has spent the most money in podcasting ads. Podtrac has announced a “predictive promo planner” - to provide insights for publishers who place ads in other podcasts to promote their shows. It’ll identify the podcasts which work best for each show. Captivate has relaxed limits on its private podcasts feature. Now, every podcaster can have up to 100 private podcasts and up to 50,000 private subscribers. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards. ✨ Monetize your podcast with website memberships! — Create a beautiful podcast website, automate your publishing workflow & customize everything. Add restricted content behind paywalls, allow visitor signups and get paid by your fans right on your site Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss
Thu, October 17, 2024
Ad revenue drops for This American Life: launches paid model
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. Above: The Aarthi and Sriram Show , “a show on optimistic conversations with people building and creating new products and technologies”, advertising in London Heathrow Airport in July. One of the oldest public radio podcasts, This American Life, has launched a premium subscription version of the show, citing a collapse in the podcast ad market. “We’re doing this out of necessity,” says Ira Glass in an email: “the ad market’s changed a lot in the podcast industry and it has affected nearly everyone making shows like ours.” He added: “we expect our ad revenue to be a third less than what we brought in just a few years ago”. The branding is “This American Life Partners” - Glass also suggested other names of “This American Lifeboat” or “This American Life Support”. This American Life switched to ad sales by National Public Media from August. It had been represented by the New York Times. The show is using Supercast and Apple Podcasts to handle subscriptions. The staff page on This American Life lists 36 people on the team. Ignite Creator Studios has launched PODignite , a tailored content marketing strategy package. The company offers a full suite of services, including podcast production, social media content creation, and branded content development. The 4th annual Anthem Awards has announced its finalists. Among this year’s finalists include podcasts such as The Black Fatherhood Podcast ; On Purpose with Jay Shetty ; How to Fix the Internet ; Going Wild with Dr. Rae Wynn-Grant ; <a hre
Wed, October 16, 2024
Megaphone’s Brendan Monaghan returns to podcasting
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. Libsyn has announced a new CEO - and it’s an impressive hire: the co-founder and former CEO of podcast host Megaphone, Brendan Monaghan. Megaphone was bought by Spotify in Nov 2020; Monaghan left the company in Feb 2022. The company has also terminated “contractual liquidated damages obligations created by prior management in connection with the 2021 capital raise”, a process its recent stockholder meeting described as a “clean-up of the past”. Both candidates for the US Presidential election are hoping to be on the Joe Rogan Experience , according to media reports. But who listens to the show? Edison Research shares Rogan listener demographic data , including who his audience would vote for. Meanwhile, Kamala Harris guested with The Breakfast Club , another top 50 show, hosted by Charlamagne Tha God - which was carried live by other media outlets. Magellan AI has unveiled its Creative Analyzer , allowing brands to gain insight into their competitors’ ad strategies. The tool looks at creative and placement. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards. 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now! Gold supporters: Buzzsprout , <a
Tue, October 15, 2024
Revenue up 34% for Audioboom
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. Audioboom released its Q3/24 trading update. The company saw revenue up 34% y-on-y to $18.8mn; and a record eCPM (revenue per thousand downloads) to $66.06, up 79% from last year (and up 9.9% from last quarter). The company made $1mn EBITDA profit. Listeners are more connected to a brand when it has a sound identity , according a new report from Veritonic. More than half of all podcast listeners say that a brand’s sound is more memorable than its visual logo, too. Spotify has launched audiobooks in France, Belgium, the Netherlands and Luxembourg . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards. Book the world's best podcast studios — Need a podcast studio? Trust Studio Mullet to search and book the best podcast-focussed studios on the planet. Follow The Antiquarium Of Sinister Happenings! — Multi-award winning full cast horror anthology ft. Mike Flanagan, Kate Siegel, David Dastmalchian and more.Immerse yourself through interactive elements & hidden secrets! New episode weekly. Gold supporters: Buzzsprout , Mowpod , Mamamia , <a href="https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Podnews&utm_
Mon, October 14, 2024
Study: AI-generated episode titles and descriptions v humans
Sponsored by SoundStack . Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack . Learn how. The Australian ABC has published its findings from a project where the broadcaster used AI to try to optimise episode titles and descriptions. AI isn’t better than humans, the research discovers; but it can be useful for summarising and inspiration. Highlighting cultural differences, it also appeared difficult to stop AI from using a US English style of writing. Podcasting Made Simple Live is a virtual event taking place this Thursday, from 11.30am to 4pm Eastern. There are a number of speakers aimed to help podcast creators grow influence, revenue, and expertise. Tickets are normally $97, but follow this link to get in, free , thanks to Podnews. (You’ll even get replay access, too!) In Australia, the 35th Australian Commercial Radio & Audio Awards (ACRA) announced its winners, including a set of podcast prizes . Hannah’s Story won Podcast of the Year. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Free Podcast Growth Workshop 🔥🎧🔥 February 7th — This FREE Podcasting Business School workshop will teach you simple strategies to help you get your podcast above 1,000 downloads per episode. Show up for live training and Q&A! 💰 Join the High Rollers Club with Supporting Cast — The Viall Files, The Rest is History, Radiolab, Savage Love, The Tennis Podcast, and other shows will earn six or seven figures this year using the Supporting Cast membership platform. Book the world's best podcast studios — N
Fri, October 11, 2024
Questions for YouTube
Sponsored by Soundstack . Hosting platforms: planning your budget for 2025? Want to offer your podcasters more value? Adding SoundStack monetization, delivery, and more is simple. Learn how. Last week, we spoke with Spotify’s Maya Prohovnik - this week, it’s the turn of YouTube’s Sandy Wilheim to answer questions like... what is a podcast? Do I have to do video now? And how important is RSS to YouTube? You can read the answers here , or listen to the Podnews Weekly Review . Podcast Addict was removed from Google Play, again, this time for apparently violating the “Violent Extremism” policy . It seems to have been restored , though the app’s AdMob account is yet to be reactivated. The app is one of the most popular for Android - and has a history of being blocked and restored from Google’s app store. Earlier this year, it was blocked for having an alarm clock . There are some good opportunities for marketing in family and kids podcasts , according to new data from Realm and Story Pirates released yesterday. 82% of kids listen with their parents, says the data. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards. Book the world's best podcast studios — Need a podcast studio? Trust Studio Mullet to search and book the best podcast-focussed studios on the planet. Gold supporters: Buzzsprout , Mowpod ,
Thu, October 10, 2024
Popular podcast goes on the road
Sponsored by Soundstack . Hosting platforms: planning your budget for 2025? Want to offer your podcasters more value? Adding SoundStack monetization, delivery, and more is simple. Learn how. Above, a live show for The Rest is Politics , in Brighton, UK. The Goalhanger show is doing a tour of the country; the show in Brighton, above, was the first of the tour ; the auditorium fits up to 4,500 people. Blubrry published its stats report for August. The share of Apple Podcasts downloads on the platform dropped to a new low, from 56% in January to 47.3%. Buzzsprout also reported a three-year Apple low for September, and Libsyn has similarly reported an all-time low for Apple Podcasts in August’s numbers. Today is World Mental Health Day, and Spotify is launching Take a Beat , a section with field recordings from nature, to nature-themed albums, guided meditations to inspiring podcasts. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards. 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now! Gold supporters: Buzzsprout , <a href="https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&
Wed, October 09, 2024
New tool to fight the rise of AI podcasts
Sponsored by Soundstack . Hosting platforms: planning your budget for 2025? Want to offer your podcasters more value? Adding SoundStack monetization, delivery, and more is simple. Learn how. Is a new Google service flooding podcast apps with spam? Calling them “a threat to the podcasting community”, the podcast directory Listen Notes has made a NotebookLM Detector , to spot shows made by Google’s NotebookLM. So far, it’s detected more than 280 shows which have been made using the AI tool. “Notebook LM has made it easier to mass-produce low-quality, fake content”, says Listen Notes founder Wenbin Fang; though The Spectator ’s Sean Thomas suggests that AI may “ make the podcast bro irrelevant ”. There is a proposal for a Podcasting 2.0 tag on generative AI disclosures . However, it relies on creators being honest about their use of AI. Congratulations to Todd Cochrane, who celebrates 20 years in podcasting today. He’ll be doing a special live Geek News Central show today at 6pm Eastern - episode 1,772. Podtrac released its rankers for September. In the US, Wondery has moved up from #5 to #4. iHeart remains #1 for podcasts. The ranker measures participating publishers only. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free
Tue, October 08, 2024
The podcast paywall that’s working great
Sponsored by Soundstack . Hosting platforms: planning your budget for 2025? Want to offer your podcasters more value? Adding SoundStack monetization, delivery, and more is simple. Learn how. One year after putting (almost) all its podcasts behind a paywall, The Economist claims it has retained 80% of its listeners . Director of Podcasts John Shields speaks to Esther Kezia Thorpe about how the company hit 30,000 paid subscriptions in six months. Audacy has signed a sales representation and distribution deal for Max Cutler’s PAVE Studios. Headliner has added video support for podcasters. Creators can now quickly repurpose video episodes to maximise reach and engagement across social media and YouTube. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Getting less than 1,000 downloads per episode? — Download your FREE Podcast Growth Scorecard! This tool helps you focus your podcast marketing so that you can spend your time on the marketing activities that have the most impact on podcast growth. Subscribe to Flames of Freedom Podcast — Our historical 18th-century dramatic podcast sets a new standard for production values, from its ensemble cast to its robust sound design, creating an unparalleled immersive experience for listeners. Gold supporters: Buzzsprout , Mowpod , Mamamia , The $100 MBA , Cloud10 , <a href="https://soundsprofitable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter
Mon, October 07, 2024
“Just add audio”, suggests SiriusXM
Sponsored by Soundstack . Hosting platforms: planning your budget for 2025? Want to offer your podcasters more value? Adding SoundStack monetization, delivery, and more is simple. Learn how. First look: SiriusXM has just released “Just Add Audio”, a new set of data showing the reach benefits of adding an audio campaign to an existing advertising plan . The data also suggests that audiences trust podcast advertising the most. (There have been various studies showing that podcast advertising is especially good at reaching ad-avoiders). Kamala Harris, the current Vice President of the US and a Presidential candidate, did a guest appearance on Call Her Daddy . In the Netherlands, the audio agency Airborne has announced its independence. It was previously a division of ACE, a creative agency. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Need practical, actionable audience growth tips? — I’m Steph (fellow business owner, listener, creator, marketer) who can highlight impactful, small changes you can make to increase podcast exposure, discoverability and listen length. Use code “Podnews” for 10% off. Listen to The Truth in This Art — where captivating conversations on creativity, culture, and community go beyond the surface. Not just another arts podcast — we uncover the real stories behind the people and their passions 🎧 Full Service Podcast Production — Sundial Media provides audio and video production services for creators and businesses. Book a free strategy call with our team today! Gold supporters: Buzzsprout , Mowpod , Mamamia , <a href="https://100mba.net/escape/?utm_source=partners&utm_medium=l
Fri, October 04, 2024
An interview with Spotify’s Maya Prohovnik
Sponsored by Soundstack . Hosting platforms: planning your budget for 2025? Want to offer your podcasters more value? Adding SoundStack monetization, delivery, and more is simple. Learn how. Exclusive: What’s the future of podcasting in Spotify? Is video necessary for every show? Why is Spotify so successful? And how important is open RSS to Spotify? We had questions for Spotify’s VP of Podcast Product, Maya Prohovnik; and she had answers. Her interview with us coincides with a new release of Spotify’s Fan Study , which focuses on video podcasts. There’s a bug in Apple Podcasts in iOS 18 , which is marking shows as “played” when the user hasn’t, actually, played them. Apple Podcasts tells Podnews that the company is aware of the issue; there’s a fix coming in iOS 18.1. Axios has noticed the podcast capability in Google’s NotebookLM . It ends: “Anthropomorphic tech will always wow us — for a time, at least. But these tricks quickly become first mundane and eventually dull and passé.” The tool now works with YouTube videos . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. 🎧Grow Your Podcast Audience Now! — Audiencelift.com - AI powered Audience Growth For Podcasters. Reach your ideal listener, grow your audience, Discover Now! Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss&
Thu, October 03, 2024
Apple expands transcripts to eight more languages
Sponsored by Soundstack . Hosting platforms: planning your budget for 2025? Want to offer your podcasters more value? Adding SoundStack monetization, delivery, and more is simple. Learn how. Apple Podcasts has expanded its transcripts to now include a further eight languages : Swedish, Danish, Norwegian, Finnish, Portuguese, Brazilian Portuguese, Italian, and Dutch. Apple Podcasts can now also detect when more than one language is spoken in an episode. The company says that more than 80 million episodes have transcripts. Creators who prefer to provide their own transcripts can do so through RSS using a supporting podcast host . Exclusive: We’ve an interview with Spotify’s VP of Podcast Product, Maya Prohovnik, in the Podnews Weekly Review tomorrow. Ausha launched “Ausha Intelligence” , what it calls the first AI-powered tool designed to generate search-optimized show notes and promotional content. It was first demonstrated at Podcast Movement in Washington DC by Podnews’s Editor, and offers customisable prompts to match your editorial style. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Want To Keep Your Podcast Invisible? — Of course not, right?! Increase your discoverability with LemonSpeak by creating content from your episodes and sharing it with the world! Let listeners know what you have created. 🎧Grow Your Podcast Audience Now! — Audiencelift.com - AI powered Audience Growth For Podcasters. Reach your ideal listener, grow your audience, Discover Now! Gold supporters: Buzzsprout , Mowpod , Mamamia<
Wed, October 02, 2024
Esther Manito to host Independent Podcast Awards
Sponsored by Soundstack . Hosting platforms: planning your budget for 2025? Want to offer your podcasters more value? Adding SoundStack monetization, delivery, and more is simple. Learn how. Esther Manito, a British Lebanese comedian and podcaster, is to host the Independent Podcast Awards once more this year, it’s been announced. More than 450 entries were received this year; the event is in London in three weeks, on Oct 23. Series shows make up the majority of the most-shared and top new shows each year, says Apple Podcasts, which has launched a new chart, for Series. The chart is available “with iOS 18” in the United States, Australia, Canada, Ireland, Germany, Mexico, New Zealand, Sweden, and United Kingdom. (It also shows up on Mac OS 15.0). The company’s advice if you want to appear in this chart is to, among other things, mark your show as Serial, use Episode and Season tags, submit Full Page Show Art, and include a trailer. The company is also to “celebrate one series each month” in a feature called Series Essentials. - the first is Ghost Story , which was first released in October 2023. In the UK, RAJAR has released its MIDAS study for Summer 2024 , showing audio consumption in the country. The number of British adults listening to podcasts every week is up to 23%, says the data. The majority listen to podcasts to “broaden my horizons”. Podcasts account for 6% of all time with audio; 77% say they listen to between 1-3 episodes a week. This data is compiled by recontacting those who took part in a radio listening study; it consistently undercounts podcast listening when compared to Edison Research’s Infinite Dial. As ever, the trend is most important. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Get engag
Tue, October 01, 2024
Podcast host Podeo raises $5.4mn
Sponsored by Soundstack . Hosting platforms: planning your budget for 2025? Want to offer your podcasters more value? Adding SoundStack monetization, delivery, and more is simple. Learn how. In Dubai, podcast hosting and distribution platform Podeo announced the completion of a $5.4mn funding round. The Middle Eastern podcast company aims to invest in its global expansion plans, and grow its AI capabilities. Steve Pratt’s book, Earn It: Unconventional Strategies for Brave Marketers , is released today. It contains plenty of marketing advice for people in any industry, but many examples from the world of podcasting, too - and is well worth a read. In our review, we’ve a password to get you the first chapter, free . The winners of the 19th Annual People’s Choice Podcast Awards were announced. The People’s Choice Award went to Let’s Get Haunted . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards. 🎧Grow Your Podcast Audience Now! — Audiencelift.com - AI powered Audience Growth For Podcasters. Reach your ideal listener, grow your audience, Discover Now! Subscribe to Flames of Freedom Podcast — Our historical 18th-century dramatic podcast sets a new standard for production values, from its ensemble cast to its robust sound design, creating an unparalleled immersive experience for listeners. Gold supporters: Buzzsprout , Mowpod , <a href="https://ww
Mon, September 30, 2024
International Podcast Day at PodFest Dubai
Sponsored by Podpage . Podcasters are moving from Wordpress to Podpage : "I spent TOO MUCH time hiring a website developer, TOO MUCH work on all the different pieces, and TOO MUCH money on website hosting and management. Thanks for Podpage !” Happy International Podcast Day! Dubai Podfest is in progress, organised by the Dubai Press Club. There are a number of speakers from the region’s podcast industry, and the event is highlighting podcasting success stories and explore key factors behind the popularity of some well-known Arabic shows. Our Editor, James Cridland, delivered the opening keynote. For International Podcast Day Acast has released a full study about podcast consumers globally. More than 50% of podcast listeners from emerging markets and nearly 40% in established markets plan to increase their time spent with the medium in the next six months, the study says. The awards ceremony for the 19th Annual People’s Choice Podcast Awards is today at 8pm ET. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Getting less than 1,000 downloads per episode? — Download your FREE Podcast Growth Scorecard! This tool helps you focus your podcast marketing so that you can spend your time on the marketing activities that have the most impact on podcast growth. Subscribe to Steel Roses Podcast — A podcast launched to elevate women's voices. Real women, real talk, THIS is your weekly reminder, you are not alone and we are all in this together. Join the conversation! 🎧Grow Your Podcast Audience Now! — Audiencelift.com - AI powered Audience Growth For Podcasters. Reach your ideal listener, grow your audience, Discover Now! Gold supporters: Buzzsprout , Mowpod , <a href="https://www.mamamia.com.au/?utm_source=podnews
Fri, September 27, 2024
Chartable to close
Sponsored by Podpage . Get your podcast appearing higher in search engines, with an SEO-optimised website from Podpage . Rule Google with a new, professional podcast website for your show. Get a Podpage website now Exclusive: Spotify is to close the podcast analytics platform Chartable, as part of a re-focus at the company. Chartable users will receive an email a little later today detailing next steps. The tool, bought by Spotify in Feb 2022 , offered “SmartLinks and SmartPromos” attribution tools; which we reported in 2022 were to be incorporated into Megaphone. That’s still the plan for Megaphone-hosted customers; though Spotify has also recently announced generally available attribution tools similar to SmartLinks for the Spotify app. Chartable’s co-founder Dave Zohrob left Spotify in July; Spotify’s other purchase at the time, Podsights, was integrated into Spotify Ad Analytics in June last year. The winners of the British Podcast Awards 2024 were announced. Of the podcast-specific awards, the BBC won nine; Acast were involved in five. Audible won three awards, including podcast of the year, which went to Press Play, Turn On . Our award-winners lists include full hosting details and an OPML feed to import all the winners into your podcast app. The winners of the Black Podcasting Awards 2024 were announced too. Lisa Woolfork and her show Stitch Please won three new trophies. PRX shows won eight awards. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Getting less than 1,000 downloads per episode? — Download your FREE Podcast Growth Scorecard! This tool helps you focus your podcast marketing so that you can spend your time on the marketing activities that have the most impact on podcast growth. <a href="https://podnews.ne
Thu, September 26, 2024
NYT to offer podcast subscriptions in Apple and Spotify
Sponsored by Podpage . Get your podcast appearing higher in search engines, with an SEO-optimised website from Podpage . Rule Google with a new, professional podcast website for your show. Get a Podpage website now The New York Times is to make its premium, paid podcasts available for NYT subscribers on Apple Podcasts and Spotify. Spotify and Apple Podcasts listeners can connect their subscriptions wherever they bought NYT access. It’s in addition to the NYT Audio app - you can subscribe separately to just the podcasts if you’d like. It’s reported that most archive editions of the podcasts will go behind the paywall. We corrected an earlier version of this story about connecting your subscriptions within Apple Podcasts. It works however you purchased your NYT subscription. Spotify are releasing updates today to the way the app displays paid podcasts. Non-subscribers will now see all free episodes and locked bonus episodes in one spot — so they know exactly what they’re missing out on. Subscribers will see all premium versions of the episodes, all bonus subscriber episodes, plus any free episodes that weren’t also published to the subscriber feed. It should streamline the experience for listeners. A year on from Spotify’s integration with Patreon , Spotify tells us that nearly half the podcasters earning money on Patreon are using the Spotify Open Access integration: and on average, those creators have seen 15% of their Spotify listeners who visited their Patreon page go on to sign up for a paid membership. (Podnews is on Patreon ). > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards. 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now! Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss&utm_campaig
Wed, September 25, 2024
Now, it’s the RØDECaster Video
Sponsored by Podpage . Get your podcast appearing higher in search engines, with an SEO-optimised website from Podpage . Rule Google with a new, professional podcast website for your show. Get a Podpage website now Last week, we promised you a launch from RØDE: the company launched the RØDECaster Video, an all-in-one video and audio production console. Pricing is US$1,199. The original RØDECaster Pro units, which are audio-only, launched in 2018. Earlier this week, we covered the launch of transcripts on Pocket Casts. It’s one of three Podcasting 2.0 features supported by the popular app, on Android and iOS. To celebrate, we’ve sorted out a free year of Pocket Casts Plus for every Podnews reader so you can give it a go for yourself. (Get it by Oct 9). Spotify has announced it’s rolling out new “conversion metrics” on Spotify for Podcasters. The tool allows creators to see how their show gets discovered on Spotify, and how that directly converts to streams. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards. Suscríbete a Tropical Podcasting — Un newsletter semanal en español que te mantiene al día con el mundo del podcasting. Descubre tendencias, estrategias de crecimiento y recursos prácticos para llevar tu podcast al próximo nivel. Gold supporters: Buzzsprout , Mowpod , Mamamia , <a href="https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=
Tue, September 24, 2024
Australia: now, two million daily podcast listeners
Sponsored by Podpage . Get your podcast appearing higher in search engines, with an SEO-optimised website from Podpage . Rule Google with a new, professional podcast website for your show. Get a Podpage website now Exclusive: Two million Australians listen to podcasts daily, according to a new survey: PodPoll 24 , which will be fully revealed tomorrow. The data , from Deadset Studios and Insightfully, contains a lot of useful data about the types of show people want to hear, and also reveals: Two in five people (44%) sample new shows every month. Apple Podcasts has slumped to third “preferred podcast app” in the country, after Spotify (58%) and YouTube (30%). Blubrry has launched Pod2Vid, a tool that converts podcasts into video - perfect for uploading to video platforms. The tool is available to all users on the Thrive bundle. It comes after the launch of Vid2Pod in March. Online therapy company BetterHelp spent $6.4mn in podcast advertising in August, says the latest data from Magellan AI . Chip manufacturer Intel, smart TV maker Roku, and healthcare range Ro were the top movers and shakers. There’s a webinar on Sep 26 at 11ET with more. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards. 💰 Join the High Rollers Club with Supporting Cast — The Viall Files, The R
Mon, September 23, 2024
Pocket Casts gets transcripts
Sponsored by Podpage . Get your podcast appearing higher in search engines, with an SEO-optimised website from Podpage . Rule Google with a new, professional podcast website for your show. Get a Podpage website now One of the most popular third-party podcast apps, Pocket Casts , now supports creator-made transcripts. If you’re producing your own transcripts on a supported podcast host, they will now automatically appear within Pocket Casts on both Android and iOS. Transcripts are searchable and show speaker names where provided. Pocket Casts is using the Podcasting 2.0 transcript feature, also used by Apple Podcasts and other apps. More details in The Tech Stuff, below. Acast has partnered with /influx, a French podcast producer. “Together, they will maximize the reach and profitability of content created by /influx talents, by integrating tailor-made audio and video solutions.” Hear Me Out , a podcast from Slate, publishes its last episode today. Its title, “Podcasting Is Dead”, suggests that “most hosts and producers now are struggling to stay afloat or they’re getting laid off.” The host, Celeste Tedley, is joined by Nick Hilton, who “freelances as someone who writes about what a terrible state the industry is in.” > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards. 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now! Follow The Antiquarium Of Sinister Happenings! — Multi-award winning full cast horror anthology ft. Mike Flanagan, Kate Siegel, David Dastmalchian and more.Immerse yourself through interactive elements & hidden secrets! New episode weekly. Gold supporte
Fri, September 20, 2024
Smarter and better: podcasting’s second wave of deals
Sponsored by Podpage . Spending time updating your podcast’s Wordpress or Squarespace page every time you publish a new episode? With Podpage, your podcast website updates by itself , every time you publish a new episode. Podcasting’s deals this year are smarter and more sustainable , says Will Pearson of iHeartPodcasts. He was speaking with Julie-Anna Needham for Podnews, as part of a long-form analysis of this second wave of M&A activity . A new organisation to support the growing podcast industry has officially launched. The Podcast Professionals Association aims to support and elevate those who work behind the scenes in the podcast industry, including producers, marketers, editors, and consultants, by providing vital resources and networking opportunities. There are a number of new features in Apple Podcasts with iOS 18, which is rolling out now. We covered enhancements to chapters last week; podcast host Ausha highlights other new features including sharing links to a specific timestamp, clickable timestamps in episode descriptions (which seem to work similar to Spotify and YouTube), and a revamped search engine. There are more details in a July post from 9to5Google , based on a beta release. Apple hasn’t communicated any changes to the app in iOS 18. There have been no updates in the Apple Podcasts for Creators “news” section for almost twelve months. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Hey business owner - You're juggling too much! — Hosting a podcas
Thu, September 19, 2024
Podcasts: most trusted, say registered voters
Sponsored by Podpage . Spending time updating your podcast’s Wordpress or Squarespace page every time you publish a new episode? With Podpage, your podcast website updates by itself , every time you publish a new episode. In the US, podcasts are the most trusted media source for registered voters - beating newspapers, TV, AM/FM radio or social media. That’s according to new research from Voxtopica - which also says that 63% of registered voters say that podcasts change their opinions on issues or topics in the news. Nearly half of all registered voters in the US listen to podcasts each week. YouTube announced a new “hype” function to help boost videos from new creators , and earn them revenue as well. The gamification feature has been on beta test in Brazil, Taiwan and Turkey. We suspect it’ll work just fine for podcasts consumed within YouTube as well. Headliner is now able to automatically post podcast videos to Threads and X , the company has announced. That means that all social media services are now covered by the service. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Hey business owner - You're juggling too much! — Hosting a podcast AND running a business? Good for you! Hire KD Creative to complete those time-consuming podcast tasks then go back to growing your business! Work with us 💰 Join the High Rollers Club with Supporting Cast — The Viall Files, The Rest is History, Radiolab, Savage Love, The Tennis Podcast, and other shows will earn six or seven figures this year using the Supporting Cast membership platform. Gold supporters: Buzzsprout , Mowpod , Mamamia , <a href="https://100mba.net/escape/?utm_source=partners&utm_medium=lead
Wed, September 18, 2024
Spotify ad revenue to reach $2.1bn this year
Sponsored by Podpage . Spending time updating your podcast’s Wordpress or Squarespace page every time you publish a new episode? With Podpage, your podcast website updates by itself , every time you publish a new episode. Spotify’s global ad revenue is set to reach $2.1bn in 2024. Data from WARC’s Platform Insights report points to growth coming from Spotify’s video podcasting, quoting Spotify research that audio+video ads work 66% better than audio ads alone. Buzzsprout has achieved the latest IAB Podcast Measurement Guidelines compliance to v2.2 . Megaphone achieved v2.2 in late July; Captivate and Audiomeans are the only other podcast hosting companies to be compliant with the latest standard. The Black Podcasting Awards announced 64 nominations. The winners will be announced online in a live show this Sunday. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Industry Network — Your go-to network for people looking to grow in the podcasting space. Hosts, producers, marketers, editors, and more – all learning and helping each other succeed under one roof. 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now! Gold supporters: Buzzsprout , Mowpod , Mamamia , The $100 MBA , The Podglomerate , Cloud10 , Sounds Profitable , <a href="https://www.resound.fm/?utm_source=podnews.net&ut
Tue, September 17, 2024
Former Pacific Content staff launch a sequel
Sponsored by Podpage . Spending time updating your podcast’s Wordpress or Squarespace page every time you publish a new episode? With Podpage, your podcast website updates by itself , every time you publish a new episode. After the company closed earlier this year, two former Pacific Content leaders have officially launched a new podcast production studio, named Sequel. Tori Allen and Andy Sheppard recruited former Pacific Content colleagues and started production in July; Sequel will serve existing and new clients. “Without diversity, podcasting is incomplete and unsustainable.” The founder and CEO of Afros & Audio, Talib Jasir, has penned an open letter to the industry , asking for investment and support. “The podcast industry is still being built, brick by brick, and like any structure, if you neglect a crucial part, the entire foundation can collapse.” The 6th Annual Afros & Audio Festival is in mid-October . The shortlist has been announced for the Independent Podcast Awards 2024. Excitingly for us, the Podnews Daily is nominated in the Business & Money section; the Podnews Weekly Review is nominated in the News & Politics section. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Podcast Industry Network — Your go-to network for people looking to grow in the podcasting space. Hosts, producers, marketers, editors, and more – all learning and helping each other succeed under one roof. Get engaging podcast clips — I'm Kristen (a real person), who can create super-sharable moments from your podcast. Gold supporters: Buzzsprout , Mowpod , <a href="h
Mon, September 16, 2024
Podcast fills stadium with listeners
Sponsored by Podpage . Spending time updating your podcast’s Wordpress or Squarespace page every time you publish a new episode? With Podpage, your podcast website updates by itself , every time you publish a new episode. The Acquired podcast filled San Francisco’s Chase Arena with more than 6,000 fans last week . Guests for the show included Mark Zuckerberg, Emily Chang and Daniel Ek. Justin Jackson, co-founder of Transistor (which hosts the show) was there and took a bunch of photographs . If ever you need a concrete example of the power of podcasting, this was it. Happy 20 year anniversary to the word “podcast” , which was proposed on Sep 16 2004 by Dannie J Gregoire on a mailing list. (Here’s a full history .) Got a diary? Find Sep 24, and mark it “New exciting thing from RØDE to be released”. Shhh. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Effective Lead Magnets for Podcasters Workshop — This FREE Podcasting Business School workshop will teach you about the two lead magnets that every podcaster needs to use, how to promote your lead magnet, and THREE big lead magnet mistakes to avoid. 🎧Grow Your Podcast Audience Now! — Audiencelift.com - AI powered Audience Growth For Podcasters. Reach your ideal listener, grow your audience, Discover Now! Gold supporters: Buzzsprout , Mowpod , Mamamia , The $100 MBA , The Podglomerate , <a href="https://cloud10.fm/?utm_source=podn
Fri, September 13, 2024
Spotify opens its wallet again: but now, for video
Sponsored by Podpage . Podcasters are moving from Wordpress to Podpage : "I spent TOO MUCH time hiring a website developer, TOO MUCH work on all the different pieces, and TOO MUCH money on website hosting and management. Thanks for Podpage !” Thought Spotify had stopped spending the big bucks on content? Think again: the company is making offers, reaching seven figures, to “encourage video-oriented creators to distribute their shows to the platform in addition to YouTube”, according to a new scoop from Bloomberg’s Ashley Carman . She points out that when you upload videos to the service, it pulls audio from the video file, rather than the RSS feed (thus cutting out dynamically inserted ads). The BBC is doubling-down on its podcast windowing strategy . It’s to make more of its podcast episodes available exclusively first behind a registration wall on the BBC Sounds app - usually for a week (seven days) or a month (28 days) - and only then publish on open RSS. The BBC claims a successful 18-month trial, which it says attracted 218,000 listeners to use BBC Sounds (4.3% of the total audience); but it also admits that the majority of listeners still use open RSS to listen. The BBC was the first UK broadcaster to embrace podcasting, in November 2004, but has since retreated from the open internet. The BBC is funded by a mandatory TV licence of £169.50 (US$220) a year, and by advertising and programme sales outside the UK. Recently unveiled plans to include advertising on podcasts within the UK have been heavily criticised . Google’s NotebookLM now “ lets you listen to a conversation about your sources ” - taking a full set of articles and turning it into a “lively conversation”, or as we might call it, a podcast. We asked it to take our popular article explaining podcast stats . And <a href="https://extra.podnews.net/2105583/episodes/15745728-how-to-understand-podcast-stats-google-s-notebook-lm-reads-our-article?utm_source=podnews.net&utm_
Thu, September 12, 2024
Buzzsprout rolls out redesigned podcast websites
Sponsored by Podpage . Podcasters are moving from Wordpress to Podpage : "I spent TOO MUCH time hiring a website developer, TOO MUCH work on all the different pieces, and TOO MUCH money on website hosting and management. Thanks for Podpage !” Buzzsprout have rolled-out redesigned podcast websites - “to give (their) podcasters a professional site without the hassle.” New features include contributor bios (of guests as well as hosts), fan mail messages , recommended podcasts , and additional features. The Podnews Weekly Review is hosted (and sponsored) by Buzzsprout. Not with Buzzsprout? Want even more features? Our friends at Podpage power over 25,000 podcast websites - wherever the podcast is hosted. They’re also our title sponsor this month. So now you have two excellent choices to get rid of that awful podcast website you’ve got. 😬 In Sweden, PodX has acquired another company . Perfect Day Media, one of the Nordics’ largest and most successful podcast studios, is now becoming a key part of the rapidly expanding PodX Group. Alex Goldman said goodbye from Gimlet’s Reply All in June 2022 - but he’s back with a brand new show, as an independent podcaster. Hyperfixed will be released next week , working with Radiotopia from PRX. "This time, I'm diving even deeper and looking into the systems, sometimes hidden and sometimes obvious, that create all types of problems in our lives. If you've got a problem, I’ve got the obsession needed to solve it." > > > Read more of today’s podcast industry news stories on the Podnews website : and get our fre
Wed, September 11, 2024
Streamyard pricing ruffles feathers
Sponsored by Podpage . Podcasters are moving from Wordpress to Podpage : "I spent TOO MUCH time hiring a website developer, TOO MUCH work on all the different pieces, and TOO MUCH money on website hosting and management. Thanks for Podpage !” Customers may be taking flight after live streaming and recording tool Streamyard increased its monthly pricing by 80%, and will automatically apply that price to existing subscribers next month. Pricing has moved from $25 to $44.99 a month; the company removed its pricing from its public website in July . Streamyard was acquired in April by Bending Spoons, who previously limited the free service for Evernote and almost doubled its price , and also tripled the subscription price for Meetup . Streamyard’s original co-founders, Geige Vendentop and Dan Briggs, left the business four months ago . “We tried to buy back StreamYard ourselves, but unfortunately it didn't work out.” Amaze Media Labs has unveiled the Branded Audience Growth Network , a platform to help grow podcast listenership. The tool uses contextual, demographically-targeted advertising. Podscribe has launched a new IPv6 tracking solution , which the company says could prevent loss of up to 50% of attribution numbers. The system now collects IPv4 and IPv6 addresses. <a href=
Tue, September 10, 2024
iOS 18 out next week; with enhancements to chapters
Sponsored by Podpage . Diggnation is back — and they're using Podpage . One of the most famous podcasts from 2005-2011 is back and just launched their website on Podpage The release of iOS 18 has been announced for next week. New in Apple Podcasts - hold down the playback bar to scrub forward and back, and you’ll notice that you can now see chapter points and chapter titles . More reason to add chapters to your shows before next week when everyone will see them: many podcast hosts have direct support for them, or you can use tools like Forecast or Hindenburg to add them. In the many announcements Apple made yesterday - all the iPhone 16 range will support Apple Intelligence; the release of AirPods 4 which now have a model with noise cancellation; AirPods Max get a new colour-set and USB-C charging; and AirPods Pro 2 will include - later this year - a hearing test and a way for them to act as clinical hearing aids. Steve Goldstein looks back at his “View from the Top” session at Podcast Movement , and gives us some key takeaways from folks like Ross Adams at Acast and Elsie Escobar at Libsyn. “Brand Safety is Broken”. Oxford Road has released a new report on the challenges and opportunities for audio advertising . The report highlights 2024’s podcast deals, the growth of video, and digs deep into the current state of brand suitability after the dismantling of GARM. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Your Pod Isn't Harry Potter's Invisibility Cloak — And that's why you need to get the word out to make it discoverable. Let LemonSpeak be your wizard to create content from your episodes so people will hear about your podcast. Need short-form content? — I'm Kristen (a real person), who
Mon, September 09, 2024
Indie podcaster gets an Emmy
Sponsored by Podpage . Upgrade your podcast website in 5 minutes with Podpage ! Automatically create a beautiful, listener-friendly podcast site from your RSS feed. 🎨 Customize the design to create a professional look you'll be proud of in a few clicks. No code required. 🚀🚀🚀 Sheletta Brundidge has been awarded the prestigious Board of Governors’ Regional Emmy® Award for the Upper Midwest. Brundidge is “boss lady” at SHElettaMakesMeLaugh , and won the award for her comprehensive coverage of Black Entrepreneurs Day at the Capitol. Spotify is rolling out trackable sharing links - so you know which of your links work in terms of getting you new listens. The team at Bumper have spotted this tool, which appears to be rolling out (we don’t yet see it for our shows). In Australia, podcast survey PodPoll is to return for 2024 . The survey data will shed light on emerging trends and several untapped opportunities in the podcasting landscape. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Want To Keep Your Podcast Invisible? — Of course not, right?! Increase your discoverability with LemonSpeak by creating content from your episodes and sharing it with the world! Let listeners know what you have created. 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now! Gold supporters: Buzzsprout , Mowpod , Mamamia , <a href="https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Po
Fri, September 06, 2024
Lateral comedy panel game grows
Sponsored by Podpage . Upgrade your podcast website in 5 minutes with Podpage ! Automatically create a beautiful, listener-friendly podcast site from your RSS feed. 🎨 Customize the design to create a professional look you'll be proud of in a few clicks. No code required. 🚀🚀🚀 Lateral , a comedy panel game podcast hosted by YouTuber Tom Scott, about weird questions with wonderful answers, has posted its 100th episode (with guests from No Such Thing As A Fish). The show is live on stage for the first time next month; and the podcast releases a book with Pan Macmillan in early November . Sport Social has scored three more official football club podcasts - shows for Stoke City, Wolverhampton Wanderers and Aston Villa join over 500 podcasts hosted by the network. The New York Radio Festivals 2025 Radio Awards are open for entries , with a number of podcast categories. You have until Jan 31 to enter. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Be a guest on podcasts - join the expert Directory — Join the PodcastGuests.com expert Directory as a Premium member and podcasts can find you! You even get featured as an expert in our newsletter. Join today and get some invites! 🎧Grow Your Podcast Audience Now! — Audiencelift.com - AI powered Audience Growth For Podcasters. Reach your ideal listener, grow your audience, Discover Now! Ad-blocking and protection - at home and away — NextDNS is the new firewall for the modern Internet. It protects you from all kinds of security threats, blocks ads and trackers on websites and in apps, and provides a safe and supervised Internet. And it works wherever you are. Gold supporters: Buzzsprout ,
Thu, September 05, 2024
Kids’ podcast becomes kids’ book
Sponsored by Podpage . Upgrade your podcast website in 5 minutes with Podpage ! Automatically create a beautiful, listener-friendly podcast site from your RSS feed. 🎨 Customize the design to create a professional look you'll be proud of in a few clicks. No code required. 🚀🚀🚀 An original kids’ podcast from Podster will be published in print in Denmark next year . The World’s Wackiest Bandits features stories about the smartest, dumbest, most charming and strangest criminals. It is released on Nov 1, just in time for Christmas. Media research firm Coleman Insights has been acquired by Quest Global Research Group , an online market research company. Coleman Insights will continue to operate under its brand and retain its team. There are just 7 days left to enter the Audio Production Awards 2024. The awards, sponsored by Audible, celebrate the people both behind the scenes and in front of the mic. There are 23 categories to enter. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Get great expert guests for your podcast (free!) — Have you used PodcastGuests.com to find relevant experts (and other podcasters) to be guests on your podcast? It's free to feature your podcast for guests in our newsletter sent to 47,000 experts! Podcasting for Business Book: Free Ticket Offer! — If you want a podcast that creates a real bottom-line difference in your business, then you need to read this book. Pre-order today and get a free ticket to the Podcasting for Business Conference! Gold supporters: Buzzsprout , Mowpod , Mamamia , The $100 MBA , The Podglomerate , <a href="htt
Wed, September 04, 2024
Ashley Flowers launches So Supernatural on Friday
Sponsored by Podpage . Upgrade your podcast website in 5 minutes with Podpage ! Automatically create a beautiful, listener-friendly podcast site from your RSS feed. 🎨 Customize the design to create a professional look you'll be proud of in a few clicks. No code required. 🚀🚀🚀 On Friday in Podnews: what is “gone quiet”? Ashley Flowers is back with So Supernatural , in a new partnership with Crime House from Max Cutler’s PAVE Studios and audiochuck media. The show was a Spotify exclusive with Parcast; it now has two additional hosts , Yvette Gentile and Rasha Pecoraro, and will “dive deeper into the mysteries that captivate our imaginations and challenge our understanding of reality”. It launches on Friday. DeepCast Pro has launched in beta for English-language shows . It produces a downloadable file for each episode containing transcripts, “entities” (like people and things), key takeaways and quotes, to help market your show. The tool is free. Here’s what it gave us for yesterday’s podcast version of Podnews as a ZIP file . Libsyn Ads reports that average podcast ad rates were down by just over 3% last month . The average CPM rate was $21.25. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Build a premium membership — 2X your conversions by offering bite-sized podcast insights with precise timestamps, fully searchable across your entire library The Proven Way to Build a Membership Program — Sell premium podcasts to your most loyal fans and build stable, recurring revenue. Supporting Cast’s technology powers Slate Plus and other top podcast membership programs. Gold supporters: Buzzsprout , Mowpod , <a href="https://www.mamamia
Tue, September 03, 2024
Podcast Day Asia in Kuala Lumpur
Sponsored by Podpage . Upgrade your podcast website in 5 minutes with Podpage ! Automatically create a beautiful, listener-friendly podcast site from your RSS feed. 🎨 Customize the design to create a professional look you'll be proud of in a few clicks. No code required. 🚀🚀🚀 Podcast Day Asia took place in Kuala Lumpur, Malaysia. Speakers included Emily Kwong from NPR who explained the process behind Inheriting , our Editor James Cridland, who was part of a session about podcast consumption , and Emma Lawson from the ABC in Australia, who spoke about visualising podcasts, highlighting the video versions of If You’re Listening . Part of Radiodays Asia, the event had more than 300 attendees; the speaker schedule was programmed by Podnews. A new report, The Impact of Branded Podcasts, has been released by CoHost and Sounds Profitable. 90% of brands are satisfied with their podcast’s performance, the data says. RØDE has launched the RØDE Creator of the Year Awards. The company is giving away $250,000 in cash, and other prizes; you’ll need to own an eligible RØDE product to enter. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here How Scrappy Podcasters Win — Subscribe to the Scrappy Podcasting Newsletter for one 2-minute idea per week on how to punch above your weight as a small but mighty show. 🎧Grow Your Podcast Audience Now! — Audiencelift.com - AI powered Audience Growth For Podcasters. Reach your ideal listener, grow your audience, Discover Now! Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=podnews.net&utm_
Mon, September 02, 2024
Megaphone now fourth-largest host
Sponsored by Podpage . Upgrade your podcast website in 5 minutes with Podpage ! Automatically create a beautiful, listener-friendly podcast site from your RSS feed. 🎨 Customize the design to create a professional look you'll be proud of in a few clicks. No code required. 🚀🚀🚀 Megaphone has overtaken Triton Digital’s Omny Studio as the #4 biggest podcast host, according to total episode share in August measured by Livewire. Spreaker continues to take more episode share at #2; Spotify for Podcasters is still #1, though has lost almost a quarter of its market share this year. Podtrac is now measuring over 14% of all new episodes , another record for the company, says Livewire. The second-largest, Chartable, slipped down to 6.7% last month. Chartable’s analytics was down for almost three weeks, but its analytics dashboard has now been restored. Both Spotify and Apple Podcasts saw increase in download share for Buzzsprout shows last month. (Pocket Casts has almost doubled year-on-year.) iOS has increased over Android: possibly a knock-on effect from the end of Google Podcasts. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Download Growth Club 14 Day FREE Trial — Are you getting less than 1,000 downloads per episode? Download Growth Club is for YOU! Start your free trial and dive into bi-weekly small group coaching and over 80 download growth training videos! Discover the Joyful Horror of Dr. Wuorno’s! — Short, sweet, and diabolical! Enter Dr. Wuorno’s House of the Mildly Evil for a fresh selection of cursed curios with unbelievable powers. Have a laugh or cry with terror! Whatever floats your boat. Gold supporters: Buzzsprout , Mowpod , <a href="https://www.mamamia.com.au/?utm_source=podn
Fri, August 30, 2024
Aussie data shows podcast growth
Sponsored by Smart Money Happy Hour . Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour . Podcast listening is bigger than ever in Australia , according to a new report from Commercial Radio & Audio and Triton Digital. The free report is full of data with detail of how Australians listen, and what to; listeners grew 9% in the first half of this year, though it also suggests that growth is slowing. Ausha has published detail of how the Spotify algorithm works . It’s not just your titles and descriptions: it’s ensuring that users engage with your content, and that you use the right keywords for popular topics in your category. Podcasting is 100 years old - according to an upcoming webinar next Thursday from Julia Barton, a Nieman Fellow at Harvard University. The talk looks back at a hundred years of audio in the US - and how it’s shaped podcast formats. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 💰 Join the High Rollers Club with Supporting Cast — The Viall Files, The Rest is History, Radiolab, Savage Love, The Tennis Podcast, and other shows will earn six or seven figures this year using the Supporting Cast membership platform. Listen to all Podcast Movement Sessions! — Podcast Movement 2024 just wrapped up, and it was amazing! Now's your chance to buy the virtual ticket and listen to all sessions recordings in the coming days. Prices will go up once they're live! 🎧Grow Your Podcast Audience Now! — Audiencelift.com - AI powered Audience Growth For Podcasters. Reach your ideal listener, grow your audience, Discover Now! Gold supp
Thu, August 29, 2024
Data shows new opportunities for podcasting
Sponsored by Smart Money Happy Hour . Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour . Podcasts are more interesting to non-listeners than ever before, says new data. Sounds Profitable published The Podcast Landscape 2024 , a look at podcast consumption in the US. It claims 53% of Americans ages 18+ listen to podcasts each month (6% higher than Edison Research’s claimed 47% ). The data includes the top 20 “favorite podcasts” (13% of respondents say their favorite is Joe Rogan), and suggests that YouTube has extended its lead as the most popular place to discover new shows. The study interviewed more than 5,000 Americans in an online panel. Some of the data was previewed at Podcast Movement . Edison Research published the top 25 podcasts in the UK for Q2/24 . It was Goalhanger’s time to shine - The Rest is Politics remained at #4, with TRI Football and TRI History both gaining in the charts, and TRI Entertainment a new entry at #17. It’s also the first time that a BBC podcast has made it into the top 10 (in this General Election period, Newscast made it to #9). Acast and Megaphone both host 8 of the top 25; the BBC have five. In Australia, Triton Digital’s Sounder has partnered with NOVA Entertainment for contextual targeting and brand suitability. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. Listen to all Podcast Movement Sessions! — Podcast Movement 2024 just wrapped up, and it was amazing! Now's your chance to buy the virtual ticket and listen to
Wed, August 28, 2024
New Heights gets new owner
Sponsored by Smart Money Happy Hour . Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour . The rumours back in May were true: New Heights with Jason and Travis Kelce has been acquired by Amazon’s Wondery . The deal is said to be worth more than $100mn over three years. The deal includes “rights to create international audio adaptations”. Podnews is told that the company will translate the podcast to different languages, highlighting Germany, Brazil, and Mexico. Travis Kelce’s relationship with Taylor Swift is responsible for much of the show’s success , with audiences growing 4.5x after the relationship was made public. Curiously, though, New Heights appears unavailable on Apple Podcasts in Australia. SiriusXM has released The 2024 Podcast Trends Report . Dubbed “Creators at the core”, the report uses a mix of public and private data, with plenty of details about podcast consumption for slide decks everywhere. Gumball has added Audience Surveys to its tools for podcasters , allowing creators to understand who their audience is, and what makes them special. The service comes with pre-populated questions, and ideas to help. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Don't sell "a Patreon," sell your own membership! — Supporting Cast is completely white labeled, so your brand is always front and center. YOU own the listener relationship. Developing a podcast pitch? — Whether you’re kicking around a concept or have a deck, let an experienced development creative give you specific, actionable feedback. Reasonable, adjustable rates depending on your needs. <a href="http
Tue, August 27, 2024
Joe Rogan: 3x the Spotify followers than the #2 show
Sponsored by Smart Money Happy Hour . Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour . Joe Rogan has three times the number of followers than the next biggest show on Spotify , according to new figures from Rephonic. The service uses Spotify’s published follower figures. Interestingly, given data we published earlier this year showing that Spotify is #1 in most countries outside the US and UK , 76% of the top shows are in English. Most podcast consumers are open to discovering new podcasts , says research unveiled at Podcast Movement last week, by Cumulus Media and Westwood One. The data was collected nearly a year ago. Audiomeans has achieved IAB v2.2 certified status. The French podcast hosting company is certified for Download, Ad Delivery, Listener and Client-Confirmed Ad Play, and is the first hosting company to achieve certification in all four metrics for v2.2. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. Listen to “Ambivalent Offenders,”a history podcast — They've been labeled many things-villains, notorious, traitors, power hungry. We tell these questionable figures’ stories in an engaging way & decide our final judgement on how they should be viewed. Listen to all Podcast Movement Sessions! — Podcast Movement 2024 just wrapped up, and it was amazing! Now's your chance to buy the virtual ticket and listen to all sessions recordings in the coming days.
Mon, August 26, 2024
Serial’s creator on podcasting, ten years on
Sponsored by Smart Money Happy Hour . Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour . True-crime podcast Serial is almost ten years old , and Sarah Koenig is interviewed for The Guardian in the UK. She had never listened to a podcast before making it; she didn’t pay any attention to social media while making it; she also says that very few people noticed season four ; and that the current podcast industry is in “a very worrisome cycle”. Subscription podcast company Podimo has acquired Tonny Media , a Dutch podcast production house. Podimo also own Netherlands company Dag en Nacht Media, and the company is now making profit in the country, according to today’s announcement. In the US, the FTC has announced that from October 21, it will be illegal to sell or purchase fake consumer reviews, and to sell or purchase fake “indicators of social media influence” . We’re not lawyers, but we’d think this would include dodgy podcast promoters who use techniques to increase reviews and chart positions, and would also include the creators that buy their services. (Our Editor interviewed a podcast promoter once , and now feels slightly sorry for Gary). > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Listen to Podcasting Business School — 500+ episodes focused on helping coaches & service providers learn how to grow their podcast, get more clients, and build their online business. Solo episodes on Tuesday and Podcast Audits on Friday. Podcasting for Business Book: Free Ticket Offer! — If you want a podcast that creates a real bottom-line difference in your busin
Fri, August 23, 2024
Podcast Movement 2024 ends in Washington DC
Sponsored by Smart Money Happy Hour . Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour . Podcast Movement posted the highlights reel from the event which concluded yesterday. Good news: no Podnews Editor in this reel. Good news also: puppies! Podcast company Listen have announced two new visualised shows : Pop Top 10 and a new season of The Traitors Uncloaked. Both shows are designed to be listened-to or watched. Gaana, the Indian podcast and music app, was acquired by ENIL, the owner of Radio Mirchi, it’s emerged. It was majority owned by Times Internet, the digital arm of The Times of India; ENIL is also a subsidiary of Times of India, which possibly explains a low sale price of Rs 25 lakh - just $29,800 - as well as the fact that Times Group is currently splitting in two . It’s said to be a distress sale, since Gaana is loss-making, and needs regular cash injections: ENIL gave Gaana Rs 15 crore ($1.79mn) in Q1/24, and Gaana is currently being run by ENIL’s CEO, Yatish Mehrishi. Tencent was another shareholder; it’s unclear whether they still are. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. Create a successful podcast in PodSchool — This comprehensive, step-by-step online podcasting course that's helped hundreds of podcasters start their own show is now open for enrolments. Jump in and learn how to set your show up for success! Listen to all Podcast Movement
Thu, August 22, 2024
Horses in the Morning hits 3,500 episodes
Sponsored by Smart Money Happy Hour . Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour . Horses in the Morning just hit 3500 episodes. One of the longest running daily shows in the world, published since Nov 1, 2010, it’s the only daily show in the horse world and is still hosted by the original hosts Jamie Jennings and Glenn Hebert. They have interviewed over 6,000 guests, done over 10,000 ad spots and given away over $75,000 in prizes. Most of the revenue in podcasting goes to 1% of the shows, says CodeADX, who announced at Podcast Movement a new platform that connects podcasters with Shopify stores, paying commission and generating meaningful revenue to the 99%. Libsyn is giving all its podcasters a six months free Universal Music for Creators subscription. Libsyn podcasters get access to more than 50,000 music tracks and 200,000 sound effects. It’s the first time this tool has been available to podcasters. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 💰 Join the High Rollers Club with Supporting Cast — The Viall Files, The Rest is History, Radiolab, Savage Love, The Tennis Podcast, and other shows will earn six or seven figures this year using the Supporting Cast membership platform. Create a successful podcast in PodSchool — This comprehensive, step-by-step online podcasting course that's helped hundreds of podcasters start their own show is now open for enrolments. Jump in and learn how to set your show up for success! Listen to Podcast Movement Sessions for Under $50 — Podcast Movement is going on now in Washington DC. But if you can't join podcasting's most important annual event live, listening to 100+ sessions on-demand after the event is the next best thing! Gold supporters: Buzzsprout , Mowpod , <a
Wed, August 21, 2024
Ausha launches SEO-aware “Ausha Intelligence”
Sponsored by Smart Money Happy Hour . Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour . Exclusive: Podcast hosting company Ausha has launched an AI tool, “Ausha Intelligence” . The CEO Maxime Piquette, above, will unveil the tool later today at Podcast Movement. The tool has flexible AI that use Ausha’s understanding of podcast search-engine optimisation to produce metadata that’s customisable and designed to drive discoverability of new episodes. Exclusive: Rhapsody Voices has partnered with What Went Wrong , a top-50 TV and Film podcast, for exclusive sales representation. The announcement was made at Podcast Movement: the show features the most disastrous movie meltdowns and historic wins in movie making. Podcast Movement 2024, in Washington DC, kicked off with host and producer of This American Life , Ira Glass (photos below). The show switched this month to be sold by National Public Media . Diary of a CEO host Stephen Bartlett also keynoted, with a set of tips for podcasters of all sizes, including his workflow. (We heard that he runs a carbon dioxide monitor in his interview studio, having discovered that his interviews perform less well over a certain level). The conference, in the Gaylord National Harbor near Washington DC, seems one of the buzziest in recent years. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now. Need help getting your podcast started? — PodSchool is a comprehensive best-practice online course that takes you step-by-step through everything you need to know to create, grow and monetise your podcast. Enrolments are open now! Listen to Podcast Movement Sessions for Und
Tue, August 20, 2024
Apple Podcasts is now on the web… and Android
Sponsored by Smart Money Happy Hour . Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour . Apple Podcasts is now available on the web at podcasts.apple. com . Users can access their Library and Top Charts; and they can buy premium podcast subscriptions on the website too. The website syncs with a user’s Apple Account, though you can browse and listen without having to sign in. The website is “accessible to anyone with a web browser on any device”, and Apple say it is available on all major browsers including Safari, Chrome, Edge and Firefox. It’s supported in more than 170 countries and regions in their local language. It doesn’t support transcripts, chapters or downloads. This means that Apple Podcasts is now available for the first time on Android devices. While it isn’t an app in the Play Store, it’s now easy to install Apple Podcasts on any Android phone . As a side-effect of being a web app, premium subscriptions aren’t subject to revenue share with Google. You no longer need iTunes for Windows to access podcasts on Windows machines; and you can pay for premium subscriptions on that platform. Existing Apple Podcasts URLs for shows - like this for Podnews Daily - take you directly to the new web experience. Statistics in your podcast host - We asked a variety of podcast hosts. Ausha, Buzzsprout and Spreaker will correctly list this as Apple Podcasts. Omny Studio lists this separately as an Apple Podcasts website play. Captivate, Podbean, Megaphone, Spotify for Podcasters and RSS .com will list this as a browser (Chrome, Firefox, etc). OP3 will correctly list this as Apple Podcasts. (It’s free to add your podcast there ). Statistics in Apple Podcasts Connect - we have asked Apple whether all activity in the web version will appear in Apple’s statistics. They’ve not been able to respond by press time. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here <a hr
Mon, August 19, 2024
Thrumm - a music library for podcasters launches
Sponsored by Smart Money Happy Hour . Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour . Expect something new from Apple Podcasts, this morning at 10am Pacific Time. We’ll have all the news tomorrow. A new music library is launching at Podcast Movement for podcasters and documentary makers. Thrumm is from Lindsay Graham (no, not that one) , specifically produced in complementary keys and tempos to allow you to transition neatly between tracks to tell your story. Thrumm is at booth 512 at Podcast Movement from tomorrow - we’re using some of the library today in our podcast. (Booth #512) “For over a year, we didn't get paid.” Rabia and Ellyn Solve The Case has posted an episode on Patreon detailing their experience of Podcast One, who is said to have offered 16% of what was owed by Kast Media in return for a two year contract - but cancelled the contract after Podcast One’s internal data apparently showed significantly lower download figures. The show will now be an exclusive on Patreon and Apple Podcasts paid subscription. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Download Growth Club 14 Day FREE Trial — Are you getting less than 1,000 downloads per episode? Download Growth Club is for YOU! Start your free trial and dive into bi-weekly small group coaching and over 80 download growth training videos! Need help getting your podcast started? — PodSchool is a comprehensive best-practice online course that takes you step-by-step through everything you need to know to create, grow and monetise your podcast. Enrolments are open now! Podcast Movement kicks off tomorrow morning! — Book your train or plane to be in Washington DC for podcasting's most important annual event. There's still time to join us all three days, Tuesday through Thursday, and code PODNEWS still saves $50! Looking for a podcast editor & producer? — Hire
Fri, August 16, 2024
NPR #1 again in Triton’s US Podcast Ranker
Sponsored by Smart Money Happy Hour . Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour . The Triton Digital US Rankers were released for July. Unlike the Australian versions, these measure a four-week period for better comparison (this time, Jul 1 - Jul 28): downloads were down by 0.6%. Participating publishers only - NPR’s News Now is #1 in the podcast list, iHeart Audience Network is #1 in the sales networks. Crooked Media Workers Union is celebrating ratifying a contract agreement , including wage increases and AI protection. They had walked out last week. Provisions include starting salaries of $80,000 and a minimum of 49 days of paid time off. “Crooked must include an acknowledgment that the staff is unionized with the Writers Guild of America East at the end of all podcasts.” Spotify has opened a podcast studio and audio space in Buenos Aires, Argentina. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 👩🏫 A blog post of your last episode (free) — Create a blog post and social media posts from your podcast in 5 minutes. Join 4k+ other podcasters that leverage WhisperTranscribe to grow their podcast. Limited time free offer, no strings attached. Create a successful podcast in PodSchool — This comprehensive, step-by-step online podcasting course that's helped hundreds of podcasters start their own show is now open for enrolments. Jump in and learn how to set your show up for success! Podcast Movement kicks off NEXT WEEK! — Book your train or plane to be in Washington DC for podcasting's most important annual event. There's still time t
Thu, August 15, 2024
Danger - rising podload
Sponsored by Smart Money Happy Hour . Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour . Since 2021, there has been a 39% increase in the amount of ads in podcast shows - so says podcast advertising agency Oxford Road, which has launched a new report: “The Danger of Rising PodLoad” . Higher adload means ads perform worse, says the company: suggesting the “Oxford Clock” - a maximum of six minutes of ads an hour, spaced evenly throughout. Edison Research revealed the Top 50 Podcasts in the US measured by weekly audience (and done through a survey, so every podcast gets measured). There’s no change in the top three: The Daily at #3, Crime Junkie at #2 and Joe Rogan at #1. 24 shows are hosted on Megaphone; 9 on Simplecast. In the first half of the year, advertising at Libsyn Ads has grown by 24% year-on-year. The company announced its presence at Podcast Movement 2024, and more promotions: Stephen Pickens and Anthony Savelli have been promoted to Executive Vice Presidents of Sales. The release does not mention last week’s departure of Interim CEO, John W Gibbons. Libsyn has partnered with Barometer to provide continuous verification of brand safety and suitability for every podcast in Libsyn’s marketplace. Libsyn’s Pair Networks has been sold to Your Online , it has emerged. Your Online owns a number of internet companies including popular domain registrar Gandi. “Libsyn was looking for a good and permanent home for Pair as it shifts its full focus on its podcasting activities” says the announcement from Your Online. Libsyn has not announced the sale nor responded for comment: it bought Pair in Jan 2018 . > > > Read more of today’s podcast industry news stories on the Podnews we
Wed, August 14, 2024
Apple’s 30% cut of Patreon’s creator payments
Sponsored by Smart Money Happy Hour . Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour . Patreon, which said recently that podcasters earn over $350mn a year on the platform, is saying that Apple will take 30% of all creator payments made on its iOS app by November. Apple is already taking 30% of all creator payments for Apple Podcasts paid subscriptions - and these payments, like Patreon’s, are not subject to Apple’s Small Business Program , which lowers the commission to 15%. The Triton Digital Australian Podcast Ranker was released for July. Podnews analysis reveals an increase of more than 10% new episodes in this period. Monthly downloads were up 7.7%; listeners up 2.4%. The average number of top 200 shows per listener has also slowly increased from April, from 2.61 to 2.72. The list measures participating publishers only, over a calendar month. (There were 15% more weekdays in August vs July, making monthly comparisons not the best). ARN’s iHeart is #1 publisher (for listeners); the ABC is #1 publisher (for downloads); SCA’s LiSTNR is #1 sales representative. Love audio research? You’ll love the 2024 International Radio & Audio and Television & Video Conferences which take place in early November in Venice, Italy. This year, it’ll have a podcast session, too. Tickets are now available. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 👩🏫 A blog post o
Tue, August 13, 2024
Podcast ads generate as much attention as TV ads
Sponsored by Smart Money Happy Hour . Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour . Podcast ads generate nearly the same level of attentiveness as TV , says new research from attentiveness measurement firm Adelaide. The data also says that 24% of podcast listeners never, or rarely, skip the ads: a better figure than TV’s. Podnews has a free jobs board . New jobs are posted below every day. We can link to your jobs board, too. Please let your HR person know! Run your podcast ad too often, and it won’t work as well. That’s according to the latest Podscribe Performance Benchmarks Q2 2024 report, which you can get free here . The fourth edition of the data suggests that host-read ads often work twice as well as others; and performance goes down by 60% if you play the same ad more than twice in the same show. There’s a free webinar tomorrow at 3.30pm ET to get more detail. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Getting less than 1,000 downloads per episode? — Download your FREE Podcast Growth Scorecard! This tool helps you focus your podcast marketing so that you can spend your time on the marketing activities that have the most impact on podcast growth. Developing a podcast pitch? — Whether you’re kicking around a concept or have a deck, let an experienced development creative give you specific, actionable feedback. Reasonable, adjustable rates depending on your needs. Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=podnews.net
Mon, August 12, 2024
Bumper announces new dashboard for clients
Sponsored by Smart Money Happy Hour . Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour . Podcast growth agency Bumper has announced the Bumper Dashboard , a measurement tool that combines podcast data from a number of different sources. It allows Bumper’s clients to see numbers of verified listeners, total listen time, and more statistics across platforms. Curious to know what it looks like? We were given access - see what we learnt about Podnews podcasts in the Bumper Dashboard . The Hollywood Reporter announced “The Most Powerful People in Podcasting in 2024” . The list is a mix of podcast executives and hosts; and is almost entirely US-based (excepting two Brits who now live there). People named in the list were polled about Listening to podcasts at over 1.5x speed . Julia Louis-Dreyfus doesn’t know what 1.5x is. Bill Simmons says “it’s for sociopaths”; although 1.5x is “too slow” according to Ben Shapiro, who is definitely not a sociopath. How Spotify started — and killed — Latin America’s podcast boom suggests that the virtual monopoly that Spotify has of the LATAM market, with as much as 90% of consumption, has meant that the region’s podcasters are now suffering more than most after Spotify’s change in strategy. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Listen to Podcasting Business School — 500+ episodes focused on helping coaches & service providers learn how to grow their podcast, get more clients, and build their online business. Solo episodes on Tuesday and Podcast Audits on Friday.</l
Fri, August 09, 2024
iHeart’s podcast growth slows to 8%
Sponsored by Smart Money Happy Hour . Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour . iHeartMedia released its financial report for Q2/24. Podcast revenue was up 8.1% year-on-year to $105mn - a slowing of growth, which the company expects to return to double-digits. Podcasting accounts for 11.3% of the company’s revenue (no change on the quarter). “As a reminder, our leadership position in podcasting is in part the result of the power of our broadcast radio assets”, said Bob Pittman. Ad analytics service Podscribe is now IAB v2.2 compliant. It gained compliance on Tuesday. We list all IAB certified podcast companies . GARM, the Global Alliance for Responsible Media which set down frameworks and guidelines for brand safety, including podcasts, is to discontinue . The organisation had two full-time staff; X Corp filed a lawsuit against it earlier in the week. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Amp My Pod: Grow, Market & Monetize Your Podcast — Is your podcast growth stagnant? Are you finally ready to grow your show, gain publicity and PR, get new listeners, amplify your brand, and monetize your show? Save $900 with code 900OFF at checkout. Don't sell "a Patreon," sell your own membership! — Supporting Cast is completely white labeled, so your brand is always front and center. YOU own the listener relationship. Listen to the Unsung podcast — Meet the sports stars you don’t know, telling the stories you can’t miss. Unsung delves beyond the headlines to introduce and celebrate sport's hidden heroes. Listen to our latest episode here! Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=podne
Thu, August 08, 2024
A virtual studio for your podcast
Sponsored by Smart Money Happy Hour . Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour . Podcast marketing agency Podcast Discovery has launched the Virtual Studio - a full, bespoke 3D modelled virtual studio, and a camera/lighting kit for each contributor. The company says that clips that are shot professionally are more than twice as likely to go viral than clips shot on a webcam. John W Gibbons is no longer the CEO of Libsyn, we understand: his departure was announced to the team on Tuesday. The company is also said to have sold Pair Networks , the website hosting company it owns, to a company based in Amsterdam. Libsyn has not made a statement, or responded to Podnews for comment. Acast has just signed some of the biggest podcasts in Australia and the UK. Former Spotify show Toni and Ryan will move to Acast on Monday , on the duo’s third anniversary; the show will be available on YouTube in full for the first time. Meanwhile in the UK, The Fellas Studios has moved the network of shows from Audioboom over to Acast , including the Edison top 10 show Saving Grace . Acast will work with all The Fellas Studios podcasts not only on audio ads and sponsorship, but select visual branded campaigns across social and video channels. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Download the Free Podcast Self-Audit Checklist — Have you ever wondered how you could improve your podcast, but don't know how to audit your own show? Download the free 15-point podcast self-audit PDF and effortlessly audit your own show! Podcast Movement prices go up TONIGHT! — Don't miss out on the best prices to join us at podcasting's best and most important annual event. Save big before midnight tonight...plus code PODNEWS saves an additional $50! Gold supporters: <a href="https:
Wed, August 07, 2024
Brand safety: X sues, while new partnership helps
Sponsored by Smart Money Happy Hour . Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour . X is suing brand safety alliance GARM for what it calls “a massive advertiser boycott” against the company. Companies using the GARM framework categorise material to ensure advertisers can choose the content they advertise in, including podcasts. “No small group of people should be able to monopolise what gets monetised”, said X Corp’s CEO, Linda Yaccarino on a video . Data that Podnews published a year ago suggested that some brand safety tools incorrectly categorise Black-hosted podcasts as risky, because of a lack of nuance and cultural understanding. Today, Barometer and DCP have partnered to create the Black Podcast Coalition - a collective of influential Black networks and shows. Shows will be tracked and certified for brand safety. The group suggests that these shows “are actually more suitable and less potentially risky than the average show in the Edison top 50.” A major podcast hosting company has lost its CEO, and has sold part of its business to someone else, we’ve heard from multiple sources. We contacted those involved: they have not responded. Guess we’d best not say who it is yet, then, until we’ve a little more confirmation... > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Subscribe to Why Your Podcast Isn't Growing — A new show exposing what slows most podcasters down from faster growth, higher engagement, and an ROI on the podcast... Save big on passes to Podcast Movement 2024! — Prices GO UP TOMORROW for podcasting's most important event. Join thousands of podcasters in Washington DC at the lowest possible price. Code PODNEWS saves an additional $50! Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=support
Tue, August 06, 2024
Goalhanger’s podcast success
Sponsored by Smart Money Happy Hour . Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour . UK podcast producer Goalhanger is celebrating record numbers for its shows , with tens of millions of downloads and YouTube views for its politics and football shows. The country has just been through an election and the Euros football championship. Erik Wemple of The Washington Post has published Who’d want to watch a podcast anyway? which looks at the growth of YouTube, interviewing Steve McLendon from YouTube, and Pierre Bouvard from Cumulus Media and Westwood One. We learn that YouTube’s success in podcasting was a surprise to the company. Auphonic has launched “speaker diarization” in its transcription tool , for single-track productions - allowing the system to correctly detect different speakers. The transcription tool at Apple Podcasts doesn’t have speaker diarization; so this is a good way to supply those. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Getting less than 1,000 downloads per episode? — Download your FREE Podcast Growth Scorecard! This tool helps you focus your podcast marketing so that you can spend your time on the marketing activities that have the most impact on podcast growth. Can the social sciences help the new government? — Listen to Series 6 of Will Hutton's chart-topping podcast The We Society as he asks leading academics, journalists & economists for their big ideas to change the way we live. Available now on Spotify! Find Key Podcast Moments for Your Ideal Listener — Try it free! Enter your podcast link and target listener's LinkedIn profile to get personalized, timestamped highlights. Experience customized content – start now at no cost! <
Mon, August 05, 2024
Wondercraft launches Ad Studio
Sponsored by Smart Money Happy Hour . Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour . Wondercraft has launched Ad Studio , which writes, translates and produces studio-quality audio ads. We gave it a go today to create an ad for Podnews; you can hear it within the press release . It joins tools like ENCO’s SPECai , Futuri’s SpotOn and Adthos . The New York Post reports that Spotify’s five-year contract with Bill Simmons ends in early 2025 , and that he may leave the company, though that’s “incorrect and idle speculation” according to a Simmons spokesperson. Spotify bought The Ringer in Feb 2020 . Triton Digital’s Sharon Taylor writes about the integration of brand-suitability tool Sounder , which the company acquired in March. She talks about the perils of being mis-categorised, and the benefits of a brand-safety tool being built-in to a podcast host. (Podcast Movement Booth 504) > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Become a Certified Podcast Growth Coach — This certification is ideal for podcast coaches, editors, and producers. This 12 week program will teach you how to use a proven system so that you can get better growth results for your clients. Podcast Movement prices go up THIS THURSDAY — Save big to join us at the Capital of Podcasting this August in Washington DC. You won't want to miss the networking, the education, or the parties! Code PODNEWS saves $50! <a href=
Fri, August 02, 2024
Premium SiriusXM podcasts / trouble at Crooked Media?
Sponsored by Smart Money Happy Hour . Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour . SiriusXM is to launch SiriusXM Podcasts+ , a premium podcast subscription, through the SiriusXM app but also within Apple Podcasts. This link will let you purchase via Apple from Monday. It uses Apple’s connected subscriptions product, which launched last October. “Transcripts of the podcasts, offering full-text display for each episode making them easier to navigate and accessible for the Deaf and hearing impaired, will be available in Apple Podcasts” the press release says, potentially aimed at a resolution for the legal action taken against SiriusXM by the National Association for the Deaf. In Bloomberg, Ashley Carman details issues at podcast producer Crooked Media , which has seen high staff turnover over the past eighteen months, a co-founder dating an employee, and increasingly acrimonious all-hands meetings. The company is accused of unfair labor practices by the WGAE. A new integrated remote recording tool will be added to Descript next month, according to the CEO, Andrew Mason. The company bought Squadcast a year ago this month. He was speaking to the Podnews Weekly Review - there’s a full-length interview in the Podnews Extra feed. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 🎉Dave Jackson joins Podpage as Head of Podcasting — Podcast hall of famer Dave Jackson has joined podcast website builder Podpage.com. Podpage will now offer coaching, town halls and more live support to its thousands of users. 🎉🎉 💰 Join the High Rollers Club with Supporting Cast — The Viall Files, The Rest is History, Radiolab, S
Thu, August 01, 2024
Megaphone is IAB certified again
Sponsored by Smart Money Happy Hour . Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour . Megaphone is now IAB certified under v2.2 , says an email to customers. They’re the second company to certify to the new v2.2 standards; the first was Captivate. Megaphone was one of three Spotify companies who quietly withdrew from IAB certification at the beginning of the year, as Podnews reported in April ; after criticism from customers, that decision was changed in early June . Libsyn Ads released its July 2024 Podcast Advertising Rates. The average CPM rate was $21.90, essentially static against June’s $21.92. The company’s new CRO, Rick Selah, warns us that the holiday season is “just around the corner”. Locked On Podcast Network is launching two new sports Fast TV channels . Locked On NFL and Locked On College Sports will both stream on Amazon Fire TV, YouTube, NewsON and Zeam. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 🎉Dave Jackson joins Podpage as Head of Podcasting — Podcast hall of famer Dave Jackson has joined podcast website builder Podpage.com. Podpage will now offer coaching, town halls and more live support to its thousands of users. 🎉🎉 Podcast Movement prices go up TONIGHT! — Don't miss out on the best prices to join us at podcasting's best and most important annual event. Save big before midnight tonight...plus code PODNEWS saves an additional $50! 📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards. Keep Your Podcast! — Bcast.fm is shutting d
Wed, July 31, 2024
UK’s Listen focuses on shows you can watch
Sponsored by Riverside . Create studio-quality recordings and edit with lightning speed. Riverside is your podcast and video studio. With our latest updates, you can now edit faster and stream better. Elevate your podcasting game — try Riverside today. Suzy Grant has been promoted to Head of Visualised Podcasts at UK production company Listen. It’s part of a strategy to develop “the middle ground between TV and podcasting”, focusing on video. Apollo, a fiction podcast app, has published a list of Must-Listen Shows for Every Genre in 2024 . Don’t start a podcast , says the NBA’s Draymond Green - at least, if you’re a young NBA player, don’t start one too early, he warns. “Try to make it in basketball”, he adds, “because you ain’t made it in that yet.” > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 👀 Preview the new Podpage Dashbooard — Get early access to the new Podpage user dashboard. Book a private session with the team to demo it next week and give your feedback on how it can be better! Save big on passes to Podcast Movement 2024! — Prices GO UP TOMORROW for podcasting's most important event. Join thousands of podcasters in Washington DC at the lowest possible price. Code PODNEWS saves an additional $50! Listen to “Ambivalent Offenders,”a history podcast — They've been labeled many things-villains, notorious, traitors, power hungry. We tell these questionable figures’ stories in an engaging way & decide our final judgement on how they should be viewed. Keep Your Podcast! — Bcast.fm is shutting down! Don't lose your listeners! PodOps Hosting of
Tue, July 30, 2024
Amount of ads in podcasts grows by 20%
Sponsored by Riverside . Create studio-quality recordings and edit with lightning speed. Riverside is your podcast and video studio. With our latest updates, you can now edit faster and stream better. Elevate your podcasting game — try Riverside today. Podcast ad spend increased by 22% year-on-year, but the amount of ads in podcasts has increased by 20% , according to Magellan AI, which has published its Podcast Advertising Benchmarks Report for Q2 2024. The average ad load was 7.19% in Q2/24, up from 5.97% in Q2/23; which suggests that for a typical hour-long show, 4.3 minutes are advertising. That’s still rather less than radio. Fox and Andy in the morning on Audacy’s WCBS-FM New York yesterday morning was 24.1% ads (29 minutes between 7am-9am). Even NPR’s Morning Edition, as aired on WBEZ Chicago, is 7.3% advertising/underwriting. And, in Sydney Australia, 2GB’s breakfast show is 27.1% advertising. Google is helping users who haven’t yet migrated their podcast subscriptions out of Google Podcasts by giving them an extra month to do so . Are you a UK podcast company? AudioUK is working on lobbying the new government for tax relief for the podcast and audiobook sector. They need your data, and are running an anonymous survey to collect it. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 🎉Dave Jackson joins Podpage as Head of Podcasting — Podcast hall of famer Dave Jackson has joined podcast website builder Podpage.com. Podpage will now offer coaching, town halls and more live support to its thousands of users. 🎉🎉 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads
Mon, July 29, 2024
Lower Street buys Pacific Content
Sponsored by Riverside . Create studio-quality recordings and edit with lightning speed. Riverside is your podcast and video studio. With our latest updates, you can now edit faster and stream better. Elevate your podcasting game — try Riverside today. Exclusive: The Canadian podcast producer Pacific Content has been sold to the UK’s Lower Street. A number of Pacific Content employees will be joining Lower Street over the coming weeks. Lower Street founder Harry Morton praised Pacific Content, saying that the company’s podcasts are “legendary - super-creative, and expertly produced”. Terms were not made public. Exclusive: In a post to go public later today, Dave Jackson’s new gig has been revealed as Head of Podcasting for Podpage . Podpage says it’s “the simplest way to create a podcast website”. And now, Podpage Elite customers will get podcast coaching sessions at no additional cost; Dave will also host free weekly sessions for everyone. A Few Blockbuster Podcasts Are Making All the Money is the headline of a piece from the Wall Street Journal ; the story is about the success of the big shows, and doesn’t actually suggest that smaller shows don’t make money. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Getting less than 1,000 downloads per episode? — Download your FREE Podcast Growth Scorecard! This tool helps you focus your podcast marketing so that you can spend your time on the marketing activities that have the most impact on podcast growth. Podcast Movement prices go up THIS THURSDAY — Save big to join us at the Capital of Podcasting this August in Washington DC. You won't want to miss the networking, the education, or the parties! Code PODNEWS saves $50! IT'S TIME TO GROW YOUR PODCAST — Learn at your own pace with courses, unlimit
Fri, July 26, 2024
The adblocking podcast app
Sponsored by Riverside . Create studio-quality recordings and edit with lightning speed. Riverside is your podcast and video studio. With our latest updates, you can now edit faster and stream better. Elevate your podcasting game — try Riverside today. Exclusive: A podcast app that skips ads has been launched. Adblock Podcast is built by Micah Engle-Eshleman, who charges listeners to skip ads, and shares that revenue with podcast creators . The service also caches audio to avoid negatively impacting advertisers who pay per impression. We have the first interview with Micah in today’s edition of the Podnews Weekly Review , to learn how it works, and what its future is. Sounds Profitable’s Tom Webster has launched a book. The Audience Is Listening: A Little Guide to Building a Big Podcast is not a book telling you how to make a podcast (“you know how to do that”), and instead, tells you how to make your podcast better. Our link to the book helps support independent bookstores, is cheaper than Amazon, and we earn $2 for each book sold. Acast released its Q2 2024 financial report. Net sales grew by 24% year-on-year to SEK 477.9 mn (US $44mn), driven by North America and Europe; total listens dropped 15% y-on-y to 1,104 mn after the changes in Apple’s iOS 17 . The figures are described as “another step closer to profitability”. Earlier this week, Audioboom published its eCPM (revenue per 1,000 downloads) of $60.09. For comparison, we calculate Acast’s average eCPM is $39.63. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily new
Thu, July 25, 2024
Podcast listening grows among Black Americans
Sponsored by Riverside . Create studio-quality recordings and edit with lightning speed. Riverside is your podcast and video studio. With our latest updates, you can now edit faster and stream better. Elevate your podcasting game — try Riverside today. Signal Hill Insights looks at The Listening and Consumer Habits of the Black (US) Podcast Audience , suggesting that the audience has grown 10% over the past year; and that they’re more likely to choose Sports, Music and Religion/Spirituality shows. Spotify announced a major update to its self-serve ad platform, Spotify Ad Studio - and a new name, now called Spotify Ads Manager . There are new ad formats and measurement tools, as well as a redesign. The British Podcast Awards announced the nominations for the 2024 awards. The winners will be announced on Sep 26 in central London, hosted by Marcus Brigstocke. The awards had over a thousand entries. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here 🚀 Create a gorgeous podcast website in 5 minutes — 📈 Designed using marketing techniques developed by the best podcasters. 🔎 Searchable content. 📱Mobile optimized. 🕵️♀️SEO perfection. No code required. Podcast Movement prices go up TONIGHT! — Don't miss out on the best prices to join us at podcasting's best and most important annual event. Save big before midnight tonight...plus code PODNEWS saves an additional $50! Don't miss any of the action from Paris! — Keep the Flame Alive, the podcast for fans of the world's biggest sporting event, offers daily episodes from Paris with all of the results and the best the city has to offer. Join us for the fun! Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=podnews.net&utm_m
Wed, July 24, 2024
Spotify (and Audioboom) post profit
Sponsored by Riverside . Create studio-quality recordings and edit with lightning speed. Riverside is your podcast and video studio. With our latest updates, you can now edit faster and stream better. Elevate your podcasting game — try Riverside today. Spotify published its Q2 2024 results. As part of a record high $297mn quarterly profit, the company reported improved podcast profitability, “driven by growth in impressions sold across Original and Licensed podcasts and the Spotify Audience Network”. The company says it has more than 6 million podcasts. Spotify’s monthly active users grew 14% year-on-year, but missed targets by 5mn. A reminder that Spotify for Podcasters has a free masterclass on Thursday about how to use video. More from Daniel Ek about the benefits of video podcasting below. Audioboom published its H1 2024 results . eCPM (revenue per 1,000 downloads) was up 38% in Q2. Revenue is up 7% in total, and adjusted EBITDA profit is $0.3mn. CEO Stuart Last estimates that the changes in Apple’s iOS 17 update have cost them $9mn in revenue. Earlier in the year, Acast had put its iOS 17 costs at $7.2mn . More keynote speakers at the upcoming Podcast Movement in August. Ira Glass is the iconic voice behind This American Life , and will join NPR’s Wild Card host Rachel Martin on stage. Additionally, a new edition of The Podcast Landscape will be shared on stage. Use code PODNEWS to save on passes. > > > Read more of today’s podcast industry news stor
Tue, July 23, 2024
First company certifies to IAB v2.2
Sponsored by Riverside . Create studio-quality recordings and edit with lightning speed. Riverside is your podcast and video studio. With our latest updates, you can now edit faster and stream better. Elevate your podcasting game — try Riverside today. Growth-oriented podcast hosting platform Captivate is the first podcast host to achieve IAB v2.2 Certification for Podcast Measurement. The company supports IPv6 and has a self-auditing spike detection system for accurate and reliable data. v2.2 of the podcast measurement guidelines were released in May . Other certified companies are at v2.1; Spotify’s Megaphone plans to returning to the IAB under v2.2 compliance . Here’s more about podcast statistics . According to a customer email seen by Podnews, Megaphone is rolling out new charts and metrics , and an upgraded campaign management tool (here’s how to use it ). Podcast hosting company Blubrry has launched AI-Generated Clip Highlights . It’s part of the company’s Podcast AI Assistant. Here’s an example . > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here Getting less than 1,000 downloads per episode? — Download your FREE Podcast Growth Scorecard! This tool helps you focus your podcast marketing so that you can spend your time on the marketing activities that have the most impact on podcast growth. <a href="https://podnews.net/class-click/2382/2024
Mon, July 22, 2024
Trouble in Paradiso: podcast company goes bankrupt
Sponsored by Riverside . Create studio-quality recordings and edit with lightning speed. Riverside is your podcast and video studio. With our latest updates, you can now edit faster and stream better. Elevate your podcasting game — try Riverside today. Podcast production company Paradiso Media has started bankruptcy proceedings in a French court. The company was founded in June 2019, and acquired competitor Binge Audio in May 2023 : at the time it had 170 shows and 50 employees, based in Paris, Los Angeles and New York. Paradiso raised $5.9mn in investment in Sept 2021. We understand that Binge Audio, still a separate company, continues its operations. The majority of women in the US are sports fans , according to the Female Fans Sports Audio Report from Edison Research, which was released last week. The research, with SiriusXM Media and GroupM, discovered that a third of them listen to sports audio each week. The Triton Digital Podcast Ranker for June was released. Downloads for the period were down 2.2%. Audioboom re-entered the top 5. iHeart is #1 sales network with average weekly downloads of 66mn. > > > Read more of today’s podcast industry news stories on the Podnews website : and get our free daily newsletter. Classifieds - your job or ad here ✅ Goal for your week: Create a new podcast website — 🤯 Insanely simple way to create a podcast website. 📈 Designed using marketing techniques developed by the best podcasters. 🔎 Searchable content. 📱 Mobile optimized. 🕵️♀️ SEO perfection. Podcast Movement prices go up THIS THURSDAY — Save big to join us at the Capital of Podcasting this August in Washington DC. You won't want to miss the networking, the education, or the parties! Code PODNEWS saves $50! Shape the Future of Podcast Tools - Brief Survey — Your insights can revolutionize podcast production. Take our short survey to influence the development of DeepCast Pro, a new toolset designed to simpli
Trailer · Fri, September 28, 2018
Podnews - your daily briefing for podcasting and on-demand
Visit https://podnews.net to get our newsletter.
loading...