SEO Is Not That Hard
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you. Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you t...
S1 E254 · Wed, April 30, 2025
Best of : When Guest Posting Goes Wrong
Send us a text Guest posting can lead to Google penalties if links aren't properly managed, as demonstrated by Niche Site Lady's recent manual penalty despite her claims of never buying links. • Guest posting provides content to other websites while including backlinks to your own site • Google considers guest posting purely for link building purposes as algorithm manipulation • Google requires guest post links to use "nofollow" attributes to avoid appearing manipulative • Niche Site Lady received a manual link penalty despite only having five legitimate guest posts • Manual penalties involve human review while algorithmic penalties are automatically applied • High-profile site owners may be at greater risk of being targeted to send a message to the community • Press releases and naturally earned links are considered legitimate when third parties decide independently to include them • The key difference is whether there's an arrangement between sites specifically for link exchange Try KeywordsPeopleUse.com today for free to find the questions people ask online. Contact me on Twitter @Channel5 or email podcast@keywordspeopleuse.com with any questions. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E253 · Mon, April 28, 2025
Best of : Rank & Rent, the new SEO gold rush?
Send us a text The Rank and Rent model represents a promising SEO monetization strategy for 2023, allowing marketers to build websites targeting local service niches and sell the resulting leads to service providers. • Focus on service niches that don't monetize well with traditional methods like plumbing, roofing, or carpet cleaning • Target businesses that rely on leads and aren't typically SEO-savvy themselves • Individual leads can be extremely valuable when the service has high profit margins • Competition is lower in these niches compared to affiliate-heavy keywords • Effective sites focus on informational content answering common questions • Include prominent quote forms to capture leads effectively • Potential earnings range from £500 to £20,000 per year per site • Scale by creating multiple sites or using programmatic SEO for different locations • Main challenge is finding businesses willing to purchase leads • Most practitioners sell leads in bundles rather than individually • Act quickly as competition is likely to increase as the model becomes more popular Try Keywords People Use today for free at keywordspeopleuse.com to find the questions people are asking about your niche. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E253 · Fri, April 25, 2025
Best of : Programmatic SEO - deploying SEO at scale
Send us a text Programmatic SEO offers a powerful strategy for creating web pages at scale through automation rather than manual creation. This approach uses templates and databases to generate location-specific or variable-based content that would be too time-consuming to create individually. • Airbnb exemplifies programmatic SEO with their location-specific pet-friendly rental pages • Two key elements: page templates that remain consistent and databases that provide variable content • Modern tools like Lpagery allow implementation without coding skills using simple spreadsheets • Building and maintaining a quality database is often the most challenging aspect • Avoid creating low-quality "doorway pages" that could trigger Google penalties • Proper implementation allows efficient scaling while maintaining useful content for users • Best results come from combining programmatic pages with traditional long-form content • Internal linking and site authority are crucial for getting programmatic pages indexed Try Keywords People Use today for free at keywordspeopleuse.com to find the questions people ask online. Contact Edd on Twitter at @channel5 or email podcast@keywordspeopleuse.com with any questions. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E252 · Wed, April 23, 2025
Best of : Deciphering E-E-A-T with Google Patents
Send us a text Google's EEAT (Experience, Expertise, Authority, Trust) evaluation likely works through sophisticated AI that analyzes writing patterns rather than just author bios. Two key Google patents reveal how the search engine might classify both authors and websites based on writing style fingerprints compared against established experts. • EEAT stands for Experience, Expertise, Authority and Trust—factors used in Google's Quality Rater Guidelines • Google added "Experience" to EAT in 2022, recognizing the value of firsthand knowledge • Author bios are likely insufficient for demonstrating EEAT as they're easily fabricated • The "Generating Author Vectors" patent identifies writing style fingerprints to classify authors • The "Website Representation Vectors" patent categorizes sites within niches by expertise level • AI models trained on human quality rater feedback can recognize patterns matching genuine experts • Topical authority requires comprehensive content coverage and writing at the appropriate expertise level • Simple solutions like adding author bios won't overcome content that doesn't match expert writing patterns Try Keywords People Use today for free at keywordspeopleuse.com to find the questions people are asking online. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E251 · Mon, April 21, 2025
Best of : Questions Not Keywords
Send us a text Edd Dawson discusses a question-based approach to online marketing that outperforms traditional keyword methods. Questions reveal deeper insights about audiences and their needs, creating stronger content that builds authority across various marketing disciplines. • Questions form the foundation for stronger SEO content clusters and topical authority • PPC specialists improve landing pages by addressing objections found in customer questions • Copywriters gain deeper understanding of new topics through question research • Agencies impress clients by demonstrating thorough understanding of audience concerns • Content creators overcome writer's block with clear direction from question banks • SaaS businesses identify product improvements and competitive advantages • E-commerce sites build necessary topical authority and improve conversion rates • Brands discover what customers won't ask directly but will search online • PR professionals identify emerging issues and opportunities faster Try KeywordsPeopleUse.com today for free to find the questions people ask online. Get in touch at podcast@keywordspeopleuse.com or find Edd at Channel5 on Twitter. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E250 · Fri, April 18, 2025
Best of : Create More Than You Consume
Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E249 · Wed, April 16, 2025
Best of : Site Architecture For Topical Authority
Send us a text Site architecture stands as the foundation for building topical authority, with proper structure helping both users and search engines understand relationships between content pieces. Topical clusters serve as the strategic framework for organizing website content in a way that builds authority over time. • Randomly posting content without strategic architecture makes it difficult for Google to understand your site • Topical clusters focus on specific areas that can be broken down into related subtopics • Pillar pages cover broad topics while cluster pages address specific subtopics • Internal linking between pillar and cluster pages creates signals for Google about content relationships • New sites should target long-tail keywords in cluster pages first to build authority • Well-structured sites gain authority from the bottom up as cluster pages pass strength to pillar pages • Architecture helps users navigate content and find relevant information more easily Visit keywordspeopleuse.com – the solution to finding questions people ask online. Try it today for free and see why thousands use it daily. Get in touch at podcast@keywordspeople.com or find Edd on Twitter at Channel 5. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E248 · Mon, April 14, 2025
Best of : How we went to BrightonSEO and came back with over 1000 new users without speaking to anyone
Send us a text We explore how a creative marketing approach using the 'curiosity gap' at Brighton SEO conference generated over 1000 new users without speaking to anyone. • Springtime-related change in podcast schedule with some best-of episodes coming up • Explanation of Brighton SEO conference and our minimal sponsorship package • Implementation of the curiosity gap principle using a scratch card promotion • Every conference attendee was a winner of at least something valuable • QR code strategy that converted curiosity into account creation • Extraordinary results with over 1000 new users from a single flyer • How this approach outperformed traditional conference marketing tactics Try Keywords People Use today for free at keywordspeopleuse.com and discover the questions people are asking online. Get in touch with questions at podcast@keywordspeopleuse.com or find me on Twitter @Channel5. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E247 · Fri, April 11, 2025
My Current Tool Stack
Send us a text The SEO landscape continues to evolve rapidly, with AI tools revolutionizing how professionals approach optimization strategies and workflow efficiency. Edd Dawson revisits his SEO tool stack from 18 months ago, highlighting the dramatic shift toward incorporating Large Language Models like ChatGPT and Claude into daily operations. • Comparison between current tool usage and tools mentioned 18 months ago • Large Language Models now essential for research, coding assistance, and strategy planning • Google Search Console data increasingly vital for identifying content gaps • Keywords People Use platform integrates with GSC to provide enhanced data insights • N8n.com workflow automation tool creates efficiencies when combined with AI • Explanation for why traditional SEO tools like Ahrefs and SEMrush aren't necessary for Edd's approach • Focus on using tools that align with a philosophy that SEO fundamentals matter more than complex toolsets SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E246 · Wed, April 09, 2025
Branded Search
Send us a text We dive into the world of branded search, exploring what it is, why it matters for your SEO strategy, and practical tactics to build a stronger brand presence that Google recognizes and rewards. • Branded search refers to queries where users include your brand name in their search terms • Strong branded search signals to Google that your brand has credibility and authority in your niche • Branded searches typically enjoy higher click-through rates than generic queries • Google uses branded search patterns to identify and trust your site as a legitimate brand • Building branded search requires a consistent brand identity across all channels • Include your brand name in marketing materials, social media, and website optimization • High-quality content that integrates your brand naturally helps drive brand recognition • Monitor branded search metrics to track effectiveness of your branding efforts SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E245 · Mon, April 07, 2025
How to find when and how Google is crawling your site
Send us a text Edd Dawson reveals how to use Google Search Console's Crawl Stats Report to monitor website health and optimize crawlability. This often-overlooked tool provides essential insights into how Google interacts with your site, helping you detect issues before they become major problems. • Access the Crawl Stats Report via Settings in Google Search Console • Monitor total crawl requests, response time, download size, and crawl errors • Regular review helps detect issues before they impact search performance • Server response time influences how frequently Google crawls your site • Fixing 404 and server errors promptly prevents indexing problems • Large sites can use this data to optimize crawl budget allocation • Look for changes in crawl patterns after major website updates • Server performance insights help identify needed speed optimizations Rate and review the podcast at ratethispodcast.com/seo to help us reach more people. Try our SEO intelligence platform at keywordspeopleuse.com to discover questions people ask online and optimize your content to build traffic and authority. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E244 · Fri, April 04, 2025
GROWTH Framework - Step 6 : Hone & Repeat
Send us a text Edd Dawson reveals the final step of his Growth Framework: "hone and repeat," detailing how to build a sustainable SEO flywheel through continuous improvement and iteration. This comprehensive guide represents the culmination of 20+ years of SEO experience, showing how to transform one-time optimization into a self-reinforcing cycle of ongoing growth. • SEO requires continuous attention due to evolving search algorithms and user behaviors • Regular content updates prevent staleness and keep your site relevant to current search trends • The flywheel effect creates cumulative gains where each improvement fuels further success • Practical iteration includes data-driven updates, content expansion, and experimentation • Systematic content audits should be scheduled at regular intervals • Documenting changes helps track what strategies work best over time • The Growth Framework includes six integrated steps: gather, refine, optimize, watch, tune, and hone/repeat Link to the work in progress: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharing SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E243 · Wed, April 02, 2025
How to Build a Business Around What People Are Actually Searching For - with Richard Bartlett
Send us a text Richard Bartlett, co-founder of Greenhearth, shares how he bootstrapped his commercial solar finance business using SEO principles as both a marketing strategy and product development guide. Through keyword research and strategic content positioning, he built a thriving company helping UK businesses reduce energy costs after paying for finance by 10-20% through optimized solar installations. • Bootstrapped Greenhearth with just £15,000 in the first year versus his previous experience with multi-million pound funded startups • Used keyword clustering to discover unexpected customer interests in solar accounting treatments and grants • Developed specialized solar optimization software after identifying customer needs through search data analysis • Applied the "engineering as marketing" concept to create tools that demonstrate system ROI and financing benefits • Built business authority by targeting niche areas with low competition rather than high-volume keywords • Now working on some 35 projects worth over £8 million If you have commercial roof space and want to explore how solar could save you money while reducing your environmental impact, visit https://www.greenhearth.energy/ or contact richard@greenhearth.energy mentioning 'SEO is not that hard' for a free tailored optimization study with no obligation. Get the PDF of Richards recommended SEO Is Not That Hard Podcasts SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use <
S1 E242 · Mon, March 31, 2025
The AI Take on the GROWTH Framework
Send us a text Edd shares a fascinating experiment where his SEO Growth Framework was fed into Google's Notebook LM AI tool, resulting in a surprisingly accurate AI-generated conversation about the methodology. • Google's Notebook LM creates podcast-style dialogues between AI voices based on content you provide • The AI conversation accurately captured almost the entire Growth Framework (G-R-O-W-T) • The framework breaks down as Gather (finding audience questions), Refine (clustering questions by theme) • Optimize (creating content that answers questions), Watch (monitoring performance), Tune (refining strategy) • Final framework steps Hone and Repeat will be covered in future episodes • AI-generated explanations might make complex topics more accessible for some audiences • Minor inaccuracy noted around overemphasis on meta descriptions which Google often changes Try our SEO intelligence platform at KeywordsPeopleUse.com where we help you discover questions people ask online, group related keywords, and optimize your content with personalized advice. Connect with Ed on LinkedIn and BlueSky by searching for Ed Dawson (spelled with two Ds), or visit www.eddawson.com for consulting services. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E241 · Fri, March 28, 2025
Vibe Coding
Send us a text Vibe coding represents a revolutionary AI-driven approach to software development that allows anyone to create functional applications using natural language instead of traditional programming. • Coined by Andrej Karpathy (former Tesla AI director and OpenAI co-founder) in February 2025 • Dramatically lowers the barrier to entry for software development • Enables rapid prototyping and iteration through conversational feedback loops • Particularly useful for creating "software for one" - personal tools to solve specific problems • Major tools include Cursor, Replit, and even general AI assistants like ChatGPT and Claude • SEO professionals can use vibe coding to build custom data processing and analysis tools • Currently has limitations with complex systems and quality control • Best used for prototyping or solving personal workflow challenges • The technology is evolving rapidly, with capabilities expanding monthly Try our SEO intelligence platform at keywordspeopleuse.com where we help you discover questions people ask online, organize them into topical groups, and optimize your content with personalized advice to grow your traffic. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E240 · Wed, March 26, 2025
Data Wins in SEO: Data is Your Moat.
Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E240 · Mon, March 24, 2025
GROWTH Framework - Step 5 : Tune
Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E239 · Fri, March 21, 2025
GROWTH Framework - Step 4 : Watch
Send us a text This episode emphasises the essential steps involved in the GROWTH Framework for effective content optimisation, especially focusing on monitoring and evaluating performance metrics for SEO success. We delve into various strategies for tracking user engagement and refining content, thereby enhancing visibility and achieving business goals. • Introduction to the GROWTH Framework • Importance of monitoring and evaluating performance • Strategies for tracking user engagement and refining content Don't forget to check out the linked document in the show notes for an expanded version of the framework! Link to work in progress doc: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharing SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E238 · Wed, March 19, 2025
I'm away at a Mastermind meet-up
Send us a text We explore the transformative impact of mastermind groups on SEO and online business. Sharing wisdom, accountability, and fresh perspectives fosters growth among members. • Discussion on the concept of masterminds and their importance • Benefits of collaboration, including problem-solving and networking • Tips on how to find and maximise your mastermind experience If you’re interested in learning more about me personally or looking for dedicated consulting advice, then visit www.eddawson.com. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E237 · Mon, March 17, 2025
Sitemap.xml - make it easy for bots to find your content
Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E236 · Fri, March 14, 2025
Robots.txt - upsides and pitfalls
Send us a text The episode explores why understanding robots.txt is essential for effective SEO. We discuss its role in managing how search engines crawl and index a website, common mistakes to avoid, and best practices for configuration. • Definition and function of robots.txt • Importance of crawl budget and efficiency • Common pitfalls and testing recommendations Keep tuning in for insights on SEO strategies and tools to enhance your website's performance! Learn more about robots.txt at https://robotstoolkit.com/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E235 · Wed, March 12, 2025
How Google dampens your ranking gains.
Send us a text Understanding Google's rank transition function sheds light on the strategies that influence SEO rankings over time. The episode explores how gradual changes protect search integrity, deter manipulation, and encourage continuous improvement. • Explanation of document ranking in SEO • Overview of the rank transition function • Importance of gradual ranking changes • Strategies against manipulative practices • Stability in search results and user trust • Role of monitoring in SEO success • Potential delays in recognizing improvements • Emphasis on patience and consistent quality enhancements • The need for resilience in the landscape of SEO The patent discussed: https://patents.google.com/patent/US8924380B1/en SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E234 · Mon, March 10, 2025
GROWTH Framework - Step 3 : Optimize
Send us a text This episode centres on the optimisation phase of the Growth Framework, detailing how to create and enhance content effectively. Key topics discussed include selecting appropriate content formats, strategies for content creation and updates, essential on-page SEO practices, and improving user experience for better engagement and conversions. See the work in progress doc at : https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharing SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E233 · Fri, March 07, 2025
GROWTH Framework - Step 2 : Refine
Send us a text This episode explores the refine step of the growth framework, focusing on how to cluster and prioritise user questions effectively. Listeners will learn the importance of structuring content, understanding user intent, and strategically developing a content roadmap. • Discussing the necessity of refining gathered questions • Explaining the clustering process and its significance • Highlighting the tools available for effective clustering • Interpreting clusters to derive insights into user intent • Evaluating quality and relevance within clusters • Outlining criteria for prioritising content clusters • Sharing best practices for scoring and creating a content calendar See the work in progress at : https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharing SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E232 · Wed, March 05, 2025
Use Authority Signals
Send us a text Elevating your website's authority is about more than just backlinks; it's about building trust through authority signals like As-Seen-On logos. Showcasing credible mentions not only boosts user confidence but also signals to search engines your site's reliability, leading to enhanced SEO performance. • Introduction to authority signals and their significance • Discussion on the concept of As-Seen-On logos • Steps for collecting and displaying logos effectively • Best practices for logo display and consistency • Additional authority signals like testimonials and awards • Importance of auditing media mentions for credibility • Strategies for creating and maintaining an engaging display • Tips on reaching out for valuable backlinks • Key takeaways on the impact of trust on SEO SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E231 · Mon, March 03, 2025
Personal Brands and SEO
Send us a text Personal branding is an essential part of an effective SEO strategy, not merely a trendy concept. By sharing your genuine story and expertise, you create trust and authority with your audience, leading to better online visibility and engagement. • Importance of personal branding in SEO • Martin Lewis as a case study in authority • Building trust through authentic storytelling • Practical steps for integrating personal branding • Common pitfalls to avoid in personal branding and SEO • Emphasis on maintaining consistency and engagement • Highlighting the long-term value of personal branding SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E230 · Fri, February 28, 2025
Search Analytics and Content Optimization
Send us a text Link to get a FREE 7 day trial so you can experiment with these new features: https://keywordspeopleuse.com/content-optimization-tool This episode explores the transformative potential of search analytics and content optimization through new features in Keywords People Use. Listeners gain insights into how to leverage data from Google Search Console for content improvement and enhanced online visibility. • Introduction of search analytics feature for deeper insights • Enhanced interface for easier data navigation • Increased data capacity from Google Search Console • Focus on content optimization opportunities through crawls • Ability to track and revert content changes effectively • Call to action to explore the content optimization tool for free trial SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E229 · Wed, February 26, 2025
When is a zero volume keyword NOT a zero volume keyword?
Send us a text Unlock the underestimated power of zero volume keywords and transform your content strategy with insights you won't hear from mainstream SEO advice. Join me, Edd Dawson, as I uncover the hidden potential of seemingly insignificant keywords, challenging the conventional focus on high-volume metrics. By tapping into the richness of detailed topic coverage, you can capture a multitude of related keywords, even those you haven't considered yet. Discover how Google's understanding of synonyms and related queries can elevate your SEO game, offering a fresh perspective on building traffic and authority. Explore practical strategies for identifying and leveraging these niche opportunities, like finding the perfect home office desk for small spaces. Learn to cluster related questions and create comprehensive content that not only answers them but also drives significant traffic to your site. Whether you're an affiliate marketer, an e-commerce business owner, or a content creator, this episode is packed with actionable insights to optimize your SEO strategy beyond traditional metrics. Tune in for a wealth of knowledge drawn from over 20 years in the industry, designed to help you rethink and refine your approach to keyword research and content creation. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E228 · Mon, February 24, 2025
Topical Authority: How To Build Content Hubs That Dominate SEO with Matt Tomkin
Send us a text Unlock the secrets to elevating your SEO game with our special guest, Matt Tomkin from Tao Digital Marketing. Matt brings invaluable insights into transforming your website into an organic lead generation powerhouse. Learn how a law firm turned a niche topic into an evergreen source of quality leads, demonstrating the power of content hubs. We discuss the synergy between link building and topical authority, and how effective content can sometimes rival even the most high-end link acquisition strategies. Plus, we explore the potential of AI in SEO, examining how machine learning can streamline data analysis while emphasizing the irreplaceable value of human creativity. Navigate the challenges of competitive industries by understanding the art of keyword targeting. Together with Matt, we uncover strategies for identifying effective SEO keywords, both online and offline, to tailor your approach for maximum impact. Discover the importance of targeting long-tail keywords with low competition to incrementally build topical authority, especially beneficial for those with tighter budgets. We highlight tools like Google Search Console and Google Ads, showing how they can refine your strategies and boost visibility while helping you start small and aim big. Unlock the full potential of your content with strategic content hubs designed to drive conversions. Explore the concepts of pillar and sub-page structures, crucial for enhancing contextual link authority. Matt shares insights on how this approach can address various user searches and guide them towards core service pages, using tracking pixels and remarketing techniques to maintain engagement. From high-investment services to the transformative impact of AI, this episode equips you with the knowledge to optimize your SEO efforts and dominate your niche. Join us for an enlightening conversation packed with actionable strategies and expert advice. Find Matt on Linkedin - https://www.linkedin.com/in/matt-tomkin/ Visit Tao Digital - https://taodigitalmarketing.com/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan boo
S1 E227 · Fri, February 21, 2025
GROWTH Framework - Step 1 : Gather
Send us a text See the work in progress: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharing Unlock the secrets of SEO growth and elevate your online presence with the GROWTH framework, where mastering user intent is key. Join me, Edd Dawson, as we explore the first critical step: "Gather." You'll discover how mining the questions users ask online, from platforms like Google's People Also Ask, Reddit, and Quora, can skyrocket your content's relevance and authority. Learn how to build an expansive keyword list that lays the groundwork for a powerful SEO strategy, regardless of your experience level in digital marketing. Dive deeper into the art of crafting content that aligns with audience needs while ensuring sustained engagement and trust. I'll guide you through the nuances of question mining and share insights from my two decades of experience in SEO. Plus, find out how the Keywords People Use platform can revolutionize your keyword strategy by leveraging Google Search Console data. Connect with me on LinkedIn and Blue Sky for personalized advice and consulting opportunities, and stay tuned for our continued exploration of the GROWTH framework in the upcoming episodes. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E226 · Wed, February 19, 2025
Editorial Gold: Unlocking the Secrets of Digital PR & Link Building with Chris Panteli
Send us a text Unlock the transformative power of digital PR and link building with expert insights from Chris Pantelli, co-founder of Linkify. Discover the art of earning coveted editorial links from top-tier publications and learn how to skillfully engage with journalists while navigating the complex landscape of editorial policies. We promise to equip you with cutting-edge strategies, from the intricacies of newsjacking to the nuances of inbound and outbound pitching, all aimed at enhancing your digital PR campaigns and securing high-quality links that bolster credibility and trust. Dive deep into the recent policy shifts at Reach PLC and their significant repercussions for SEO pros. Our conversation unveils the delicate dance of acquiring valuable backlinks while sidestepping ethical pitfalls that might catch Google's attention. You'll gain insights into the importance of maintaining a balanced approach to do-follow and no-follow links and learn how to handle challenges like unattributed mentions and inconsistent linking practices. With Chris's expertise, we unravel the parallels between digital PR and Google's EEAT principles, ensuring your strategies align with industry best practices for credibility and authority. Finally, we explore innovative content strategies for optimizing SEO using our platform, Keywords People Use. By identifying the questions and keywords your audience is actively searching for, you can build topical authority and refine content to drive traffic growth. Join us to uncover strategies that not only elevate your digital presence but also build a solid foundation for long-term success in the ever-evolving world of SEO. Whether you're a seasoned professional or just embarking on your SEO journey, this episode is packed with actionable insights and strategies tailored to the dynamic landscape of digital PR and link building. Find Chris on Linkedin : https://www.linkedin.com/in/chris-panteli/ Visit Linkifi at : https://www.linkifi.io/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at <a href='h
S1 E225 · Mon, February 17, 2025
Conversational Search
Send us a text What if your approach to SEO could be completely transformed by the power of conversational search? Discover how AI chatbots like ChatGPT, Bing Copilot, and Google Gemini are reshaping the SEO landscape with their ability to engage in dynamic, context-aware interactions. Join me, Edd Dawson, as we unpack the mechanics behind this shift from traditional keyword searches to AI-driven dialogues, exploring the profound implications for SEO strategies. Uncover the secrets to adapting in this fast-paced environment, with insights into context retention, natural language understanding, and the potential challenges, such as declining click-through rates and the crucial role of brand awareness. Explore the future of search in an AI-driven world, where the blend of chat-based summaries and traditional results demands innovative strategies to maintain visibility and engagement. We'll delve into the power of experience, expertise, authoritativeness, and trustworthiness (EEAT) in enhancing content prioritization and credibility. Through real-world examples, learn how to leverage conversational phrasing, Q&A content, and AI experimentation to boost your online presence. For personalized guidance, connect with me on LinkedIn or Blue Sky, or visit my website for consulting services. Tune in for strategies that will elevate your SEO game and ensure your content thrives in this new era of search. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E224 · Fri, February 14, 2025
Why (Most) SEO Tools Are Flawed
Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E223 · Wed, February 12, 2025
SEO, Design, UX and Accessibility with David Pisarek
Send us a text Find David on Linkedin : https://www.linkedin.com/in/pisarek/ Find Wow Digital at : https://wowdigital.com/ Unlock the secrets behind creating an unforgettable online presence for your non-profit with insights from design and programming expert David Pesarek. In our latest episode, we promise you’ll learn how the seemingly trivial blink-of-an-eye—just 0.05 seconds—can shape user perceptions and determine the success of your digital strategy. We break down the necessity of a mobile-first approach, not as an option but as a critical component, given the colossal shift towards mobile browsing with a staggering 96.5% of internet users engaging via their phones. Discover how top players like Apple and Amazon set the standard for user experience and the essential lessons your organization can implement from their practices. We explore the intricacies of optimizing web design for mobile devices and the pivotal role this plays in maintaining robust search engine rankings. By focusing on the speed, accessibility, and server performance of your website, your non-profit can achieve a seamless user journey comparable to the industry’s best, while making sure you don’t lose out on potential supporters due to a poorly-performing site. Raise the bar on user engagement with strategic call-to-action (CTA) design, tailored to meet users at each stage of their journey. We delve into the art of crafting CTAs that are not only visually compelling but also inclusive, ensuring accessibility for users with disabilities. By constructing a "conversion ladder," you can guide your audience smoothly from initial interest to deeper involvement, without overwhelming them. Tune in to grasp the nuances of aligning these strategies with your organizational goals and visit wowdigital.com for additional resources to support your digital transformation. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show <a href='https://www.speakpipe.com/seoisnot
S1 E222 · Mon, February 10, 2025
Edd Guests on Podcasting Amplified
Send us a text Link to Podcasting Amplified - https://claricast.com/podcasting-amplified/ Unlock the secrets to boosting your podcast's visibility and engagement as we sit down with Edd Dawson, the brain behind "SEO is Not That Hard." As a leading voice in the SEO industry, Edd shares his wealth of knowledge on how to leverage SEO for elevating your podcast game. From understanding listener search behaviors to ranking on Google and even optimizing for AI platforms like ChatGPT, this episode is packed with insights that promise to transform how your content reaches your audience. Edd takes us through his personal journey of developing Keywords People Use, a revolutionary tool that simplifies SEO for individuals and small businesses by focusing on answering real questions. Through the power of podcasting, Edd has engaged an audience eager to demystify SEO, building brand awareness and attracting customers with his solo-format episodes. Discover how this unique approach, paired with authentic storytelling, has set Edd apart in a competitive landscape and allowed him to connect deeply with his listeners. Efficiency is key in Edd's podcasting process, and he generously shares his tips on streamlining production. From using scripts and automation to keeping episodes concise, Edd offers practical advice on creating high-quality content with minimal fuss. He also sheds light on the essential principles of SEO, emphasizing the importance of well-presented, original content over quick fixes. Whether you're a seasoned podcaster or just starting out, get ready to take notes on affordable podcast setups and effective SEO strategies that can elevate your online presence. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & <a href='https:
S1 E221 · Fri, February 07, 2025
GROWTH Framework - Introduction
Send us a text See the work in progress document at: https://docs.google.com/document/d/1q0d_puFnMSwElNwaxo70uMwOM34dONKJcxE6q_JwyeE/edit?usp=sharing All comments and critiques more than welcome! Details in that doc for how to get in touch. Imagine having your online business hit rock bottom overnight, only to rise like a phoenix five times stronger. That's exactly what happened to me when the infamous Google Penguin update dismantled my broadband price comparison site back in 2012. From the ashes of this digital disaster emerged a revolutionary growth framework that turned the tide, leading not only to the recovery of my site but also to its eventual sale. During this episode, I walk you through the transformative steps that took me from outdated link-buying tactics to a strategy centered around creating meaningful content that speaks directly to people. This powerful shift not only saved my business but also gave birth to a framework that's been applied with success across various platforms. Join me as I share the secrets of crafting a content creation strategy that prioritizes real users over bots, and learn why feedback became my secret weapon in refining this approach. This framework isn't just for the SEO-savvy—it's designed to be accessible to anyone eager to boost their online visibility. We discuss the utility of tools like Keywords People Use and delve into the importance of Google Search Console in optimizing your content's performance. But that's not all—this episode is an invitation to engage directly. Record your voice questions and connect with me on LinkedIn and Blue Sky to keep the conversation going. Whether you're a seasoned webmaster or a curious newcomer, there's invaluable insight here to help drive your traffic growth. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on <a href='h
S1 E220 · Wed, February 05, 2025
Unlocking Local SEO Opportunities with Daniel Molina
Send us a text Unlock the potential of local SEO for your business with insights from Daniel Molina, CEO of Redpalm.us. If you've ever wondered how to attract more local customers, especially in service-oriented businesses like hair salons, restaurants, and trades, this episode is your blueprint to success. Daniel and I discuss the unique aspects of local SEO compared to traditional strategies and explore why mobile searches often include "near me." By optimizing content with geolocation details and creating city-specific pages, you can significantly boost your business's visibility and capture organic traffic that might otherwise slip through the cracks. Our conversation sheds light on how reviews and citations are critical components in Google's ranking system. Think of local SEO as a complex puzzle where each piece, from a solid Google Business Profile to authentic customer reviews, plays a crucial role. Daniel shares practical strategies for encouraging genuine reviews and highlights the long-term rewards of consistent engagement. We share personal experiences to illustrate the transformative power of organic SEO efforts and how they can elevate your business's standing in local searches. Enhance your conversion rates and lead generation with the methods we explore, tailored to suit various industries. From crafting compelling value propositions to leveraging email marketing and lead magnets, we discuss innovative ways to grow your business. Dive into the advanced tools and strategies that Daniel introduces to refine your approach, such as the " Keywords People Use " platform to build topical authority. Whether you're a small business owner or part of a larger enterprise, this episode offers a treasure trove of practical tips to effectively enhance your local SEO efforts and drive business success. Get in touch with Daniel at https://redpalm.us/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Cli
S1 E219 · Mon, February 03, 2025
Domainers
Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E218 · Fri, January 31, 2025
301 Redirect Confusion
Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E217 · Wed, January 29, 2025
How to avoid SEO Snake Oil
Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E216 · Mon, January 27, 2025
How Martin Lewis Drives Massive Traffic—and What SEOs Can Learn
Send us a text What happens when a financial guru's advice sends shockwaves through the digital world? Join me, Edd Dawson, as I unravel the remarkable influence of Martin Lewis, the UK's consumer finance authority, whose TV program on saving money caused an unexpected surge in traffic to my UK-based websites. With a focus on mobile phones, broadband, and energy, discover how his consumer-first approach and transparency have earned him the trust of millions. We'll explore his journey from financial journalist to the powerhouse behind MoneySavingExpert.com, and understand why his advice is a goldmine not just for consumers, but also for the thrifty minds in affiliate marketing. The secret sauce to Martin Lewis's success lies not just in what he says, but how he says it. In this episode, we'll uncover the marketing strategies that have cemented his brand as a household name. From crafting quality content and maintaining authority to leveraging the power of repetition, there's a lesson in it for all of us. Discover the essence of building trust, utilizing storytelling, and creating pillar content that resonates and engages. And for those looking to master SEO, we've got tips on optimizing with voice questions and using cutting-edge tools like Keywords People Use to stay ahead of the curve. Whether you're an aspiring blogger, marketer, or just someone hungry for practical insights, this episode promises a wealth of knowledge to propel you toward success. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/
S1 E215 · Fri, January 24, 2025
GROWTH Framework Outline
Send us a text Link to the Framework Outline: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharing Look forward to hearing your feedback! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E214 · Wed, January 22, 2025
Crafting Content that Captures and Engages with Andre Savoie
Send us a text Could you be sabotaging your own SEO efforts without realizing it? Join me, Edd Dawson, as I sit down with Andre Savoie, an SEO veteran with nearly 20 years of experience, to unravel the secrets of successful SEO strategies. Andre warns against the allure of "get rich quick" schemes and highlights the costly mistakes businesses often make when chasing rapid results with low-cost services. We dive into the importance of understanding SEO from the ground up, sharing personal missteps and valuable lessons to help you make informed decisions about where to focus your time and resources. Authenticity is the name of the game when it comes to content creation. We explore the nuances of crafting content that not only informs but also engages, emphasizing the need for an authentic voice that AI tools can’t replicate. Andre and I discuss the concept of "information gain," stressing the importance of unique insights in boosting search rankings. By reflecting on past trends, we illustrate the power of prioritizing quality over quantity, and how trimming low-quality content can lead to a more impactful online presence. The conversation takes a deep look at evergreen content, revealing how maintaining and updating comprehensive guides can deliver lasting value to both search engines and users. For those who feel overwhelmed by the demands of SEO, we offer innovative strategies that ensure your content remains genuine and reflective of your expertise. Whether you're capturing ideas through voice recordings or using AI as a refining tool, authenticity remains key. We demystify the SEO intelligence platform, Keywords People Use, explaining how it can enhance your topical authority by identifying the right keywords and questions. This episode is packed with expert advice and actionable strategies, including a comprehensive group program designed to support business owners in navigating their digital marketing journeys effectively. Don't miss this opportunity to master SEO with insights that go beyond the surface. Find Andre's coaching program at https://andresavoie.com/elevate/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me
S1 E213 · Mon, January 20, 2025
Influencer Marketing with Marc Hillander
Send us a text Discover how influencer marketing is revolutionizing the way brands connect with audiences, and learn from the expert insights of Marc Hillander, our first-ever guest on "SEO is Not That Hard." Marc, a specialist in influencer marketing, reveals how influencers are not just enhancing brand awareness but are becoming essential players in today's marketing strategies, especially among younger demographics who use platforms like TikTok and Instagram as their go-to search engines. If you're curious about integrating influencer marketing into your overall strategy, Marc's advice on understanding your target audience and selecting the right influencers is invaluable. Influencer marketing has evolved from a luxury to a necessity, and this episode explores why giving influencers creative freedom is crucial in this shift. While it's important to provide guidance, being overly restrictive can stifle an influencer's unique voice and limit their ability to genuinely engage with their followers. We discuss why reallocating funds from traditional marketing avenues, such as Google Ads, to influencer marketing could yield better results, and how selecting the right platforms for your audience can enhance your brand's reach and authenticity. In our exploration of e-commerce and influencer marketing, particularly in the makeup industry, we emphasize the importance of metrics. Tracking sales and traffic, using discount codes, and adhering to regulatory standards are just a few of the key points covered. This episode also touches on the financial aspects of influencer collaborations and how younger audiences are increasingly using social media as their primary search tool. We wrap up with strategic advice on purchasing content from influencers for your own channels and the potential benefits of cultivating long-term relationships with effective influencers. Join us as we unpack these strategies and more in this exciting episode. Find Marc on Linkedin at https://www.linkedin.com/in/marc-hillander-41658652/ Find influencers at https://getcims.com/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan <a href='https://calendly.com/edd-dawson/keywordspeopleu
S1 E212 · Fri, January 17, 2025
Goodhearts Law - when targets go bad
Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E211 · Wed, January 15, 2025
Own Your Branded Search (hat tip to Carl Hendy)
Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E210 · Mon, January 13, 2025
Trademarks and SEO (and when a brand threatened to sue me)
Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E209 · Fri, January 10, 2025
Accountability
Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E208 · Wed, January 08, 2025
Edd guests on Online Business Launchpad Podcast
Send us a text You can find Trudy's podcast at https://onlinebusinessliftoff.com/online-business-launchpad-podcast/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E207 · Mon, January 06, 2025
Get the right person to talk to the right person
Send us a text Ever faced unyielding challenges in your business and wondered if persistence truly pays off? Join me, Ed Dawson, as I recount gripping tales of overcoming seemingly insurmountable hurdles through sheer determination and targeting the right connections. Hear about a friend's battle with negative Amazon reviews driven by a competitor’s tactics and how he turned the tide by enrolling in Amazon's account manager program, thus safeguarding his product ratings and reviving sales. My own journey with a major telecom affiliate network reveals how a bold reach to the CEO on LinkedIn can break through bureaucratic silence and lead to resolutions, reminding listeners of the power of creative problem-solving. Beyond these narratives, the episode offers insights into leveraging SEO tools like "Keywords People Use" to enhance your online visibility and content strategy. Discover how grouping trending queries can help build topical authority and improve your site's performance. I also share how linking your Google Search Console account can unveil valuable data, empowering you to optimize content and drive consistent traffic growth. For those interested in more tailored consulting or hearing more about my professional adventures, I invite you to explore www.eddawson.com. Let these stories inspire you to persist and think outside the box when faced with obstacles in your entrepreneurial journey. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E206 · Fri, January 03, 2025
Celebrate the small wins
Send us a text Discover how celebrating the small victories can lead to monumental success with our guest, Paul, a plumber-turned-inventor whose innovative spirit sparked the creation of a game-changing plumbing product. Hear the inspiring tale of how the 150 fixing kit came to be, designed to solve a common plumbing issue, and the hurdles Paul faced after a dispute with a manufacturer. Join me, Ed Dawson, as I step in to assist Paul in establishing his online presence through a Shopify site, focusing on the power of patience and long-term strategies in the digital marketplace. Together, we're navigating the early stages of a potential business partnership, where an equity stake could be on the horizon. Tune in as we shift gears to explore the art of maximizing your online presence through tailored SEO strategies. Connect with me on LinkedIn and Blue Sky and learn about the tools we offer, like our SEO intelligence platform, Keywords People Use. This tool is designed to enhance your content optimization by uncovering the latest trends in questions and keywords. By linking your Google Search Console account, we provide bespoke advice to boost your search rankings. Whether you're looking for consulting advice or eager to elevate your digital footprint, this episode offers invaluable insights and opportunities to engage with the content. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E205 · Wed, January 01, 2025
Look back on 2024 and forward to 2025
Send us a text Kick off the new year with a vibrant journey into the heart of SEO transformations and cultural traditions. I'm Ed Dawson, and I'll whisk you away to my quaint village, where New Year's Day bursts to life with colorful Morris dancing and captivating tales spun at the local pub. But don't get too comfortable by the fireside, because we're also diving into the shifting sands of SEO in 2024. From the meteoric rise of AI tools like ChatGPT and Claude, which are reshaping the contours of content creation and coding, to Google's ongoing battle to navigate its algorithm amid the flood of user-generated content on platforms like Reddit and Quora, there's plenty to discuss. As we look toward 2025, AI's potential to further transform search behaviors is on our minds. For those eager to amplify their online presence, I extend an invitation to connect with me on LinkedIn and Blue Sky under Ed Dawson—spelled with two Ds. Submit your voice questions for upcoming podcasts and explore our SEO Intelligence Platform, "Keywords People Use," a treasure trove for those wishing to build topical authority and enhance content strategies. By linking your Google Search Console account, we offer tailored advice to elevate your search rankings. More detailed insights and consulting services await you on my personal website, where the journey to SEO mastery continues. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E204 · Mon, December 30, 2024
Christmas Special 4 - Another Question and another old favourite.
Send us a text Imagine waking up on Christmas morning only to find a lump of coal in your stocking—a harsh reminder of missteps past. That's exactly what a manual penalty from Google feels like for SEO professionals, and in our festive SEO Christmas special, we unpack this nightmare scenario. Sharing a personal story about my daughter's memorable encounter with Santa's coal, I highlight the gravity of such penalties and their impact on digital strategies. Reflecting on the early days of our podcast, I open up about my own hurdles, including the fear of speaking fluently and gaining confidence while consistently delivering SEO insights three times a week, even when I suspected no one was tuning in. Switching gears, we explore the art of creating bingeable content, inspired by my own experience of binge-watching "The Office" during a recovery period. Discover how this accidental journey into creating a "binge bank" has transformed the way I approach podcasting, drawing new listeners into a world of easily consumable episodes. Learn how consistency became the cornerstone of this strategy, with an emphasis on creating value without the pressure of immediate success, taking cues from the popular podcast "My First Million." Through heartfelt gratitude, I acknowledge the vital role listener engagement plays in refining our podcast and invite you to join the conversation for continuous improvement. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E203 · Fri, December 27, 2024
Christmas Special 3 - A Question and an old favourite.
Send us a text Can Google's reign over the search industry withstand the waves of rising competition from ChatGPT and looming regulatory challenges? Join me, Ed Dawson, as we unlock the secrets to navigating the ever-shifting sands of SEO in this special episode of "SEO is Not That Hard." We dive deep into the philosophies that have shaped the industry—from the game-changing Penguin and Panda updates of the past to the uncertain terrain we tread today. Through a blend of insightful reflection and forward-thinking, I urge the importance of long-term strategies over the quick and risky black hat tactics that can jeopardize your brand's future. With the honesty that rivals health warnings on cigarette packets, I discuss the necessity of understanding the risks involved in SEO practices. While some might find allure in the fleeting success of short-term gains, I make a strong case for sustainability and transparency. The path to building a lasting brand is fraught with challenges, but it's a journey best undertaken with a well-informed strategy. Listen in as we unravel the complexities of risk management in SEO, ensuring that you have the tools to make informed decisions that lead to enduring success. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E202 · Wed, December 25, 2024
Christmas Day Special - A question and another old favourite.
Send us a text Picture this: A minimalist marketing strategy that draws in over a thousand new users without saying a single word. It's not magic—it's the power of creativity in action at the Brighton SEO conference. Join me, Ed Dawson, as I unwrap our holiday-themed episode of Not That Hard Christmas Day special. We'll explore how compelling content serves as the guiding star in SEO strategies, much like the star atop a Christmas tree, ensuring your efforts truly shine. I'll share a memorable story about launching Keywords People Use and how an unconventional approach led us to industry success, proving that quality content is always at the core. Ever wondered how to capture attention and boost user engagement at a large-scale event? Learn how we cleverly used a curiosity gap tactic with a scratch card flyer to captivate attendees' interest, leading them to scan a QR code and create an account to claim guaranteed prizes. Our inventive approach not only engaged participants but also exceeded our user acquisition expectations, showcasing the profound impact of imaginative marketing. Tune in for insights that blend holiday cheer with strategic brilliance, ensuring your Christmas is filled with inspiration, joy, and the company of great ideas. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E201 · Mon, December 23, 2024
Christmas Special 1 - A Question and an old favourite.
Send us a text Could capturing an audience on the quiet, cozy morning of Christmas Day be a bigger win than a bustling surge on New Year's Eve? Join me, Ed Dawson, as I unwrap this seasonal SEO conundrum on our special Christmas episode of "SEO is Not That Hard." As we revisit some of the standout episodes from the past year, I reflect on the unique challenge—and potential triumph—of drawing significant website traffic when people are more likely to be enjoying festive cheer. It's a testament to the power of truly engaging content and strategy, something every SEO enthusiast strives for. This festive episode isn't just about reminiscing. With over 20 years in the SEO trenches, I've learned that the real magic lies in creation. So, let's talk about transforming knowledge into action. I discuss why it's essential to channel your SEO wisdom into building and monetizing something tangible. Whether it's crafting a successful website or producing content that resonates and helps others, creation is the key to turning passive consumption into meaningful achievements. Tune in and be inspired to take the leap from knowing to doing, closing the gap between what's in your head and what's out in the world. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E200 · Fri, December 20, 2024
Instant Consumer Feedback
Send us a text The service I mention in the podcast can be found at https://www.pickfu.com/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E199 · Wed, December 18, 2024
Tooltips
Send us a text Could a simple tooltip be the secret ingredient to boosting your website’s SEO? Join me, Ed Dawson, as I explore how these often-overlooked elements can transform not just user experience but also your site's performance on search engines. With 20 years of SEO expertise under my belt and as the founder of the SEO Intelligence Platform keywordspeopleuse.com, I break down how tooltips can clarify complex terms, ease the cognitive load for your users, and even enhance accessibility—all while subtly playing a part in improving your site's search ranking metrics. In this episode of "SEO is Not That Hard," we dive into the world of tooltips and their dual benefits. Not only do they make your website more user-friendly, but they also encourage longer user engagement and lower bounce rates—both crucial to SEO success. You'll learn how to harness the power of tooltips to keep visitors engaged longer, improving time on page and signaling to search engines that your content is valuable. Tune in to discover practical strategies for integrating tooltips into your web design and watch as these small but mighty elements contribute to a more robust SEO strategy. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E198 · Mon, December 16, 2024
Canonicalization
Send us a text Unlock the secrets of SEO success by mastering the art of canonicalization. Ever wondered how to choose the perfect URL for your content and enhance your search engine rankings? Join me, Ed Dawson, with over two decades in online marketing, as I unravel the complexities of canonical URLs. Discover why selecting the right URL is crucial to avoid duplicate content issues, conserve your site's crawl budget, and ensure that your pages rank exactly where you want them to. This episode is your guide to understanding how to direct search engines to the master copy of your content, boosting page authority and effectively elevating your rankings. E-commerce site owners, this one's especially for you! Learn how improper URL management can dilute link equity, potentially lowering your search rankings. I'll break down the power of the rel="canonical" tag and its role in consolidating signals to elevate your site's performance. From practical tips to technical know-how, this episode is packed with actionable insights designed to optimize your SEO strategy and get your content the attention it truly deserves. Tune in and transform your approach to SEO with techniques that get results. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E197 · Fri, December 13, 2024
Internal Linking
Send us a text Unlock the secrets to mastering internal linking and watch your website soar in user engagement and search engine rankings. Discover how strategic internal linking transforms your site architecture, making it easier for visitors to explore and for Google to crawl and index. Join me, Ed Dawson, as I simplify the complex world of internal linking, using engaging scenarios like a pet care website to highlight how interconnected content boosts site authority. Learn to navigate the pitfalls of poor linking practices and create a seamless experience whether your visitors are on desktop or mobile. Get ready to supercharge your SEO strategy with proven techniques and tools. From making your anchor text work harder to keeping your links updated and relevant, every strategy is designed to enhance your content's performance. Dive into the power of the SEO intelligence platform, Keywords People Use, and uncover the questions and keywords that can drive your traffic to new heights. With insights into leveraging Google Search Console, you'll be equipped to continuously refine your content and build topical authority. Join me for a journey of discovery and optimization that promises to elevate your online presence. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
Thu, December 12, 2024
Emergency Podcast - Google December 2024 Core Update in progress
Send us a text What's behind Google's swift decision to release a December 2024 core update just a week after wrapping up the November update? Join me, Ed, as we unravel the mystery of Google's latest move and examine the potential reasons for this unexpected update timing. You'll gain insights into how rare holiday season updates have unfolded in the past, like the December 2020 core update and the 2022 helpful content update, and what they might tell us about Google's current strategy. Spoiler: it's all about staying calm and thoughtful amidst the SEO chatter. Hold on as we discuss Google's stance on these rapid changes and share crucial advice for anyone affected by the update. With no official explanation from Google yet, we're left to speculate whether they missed a target in the November update or if there's a deeper agenda at play. Our episode provides strategies for navigating this uncertain SEO landscape without making rash decisions. Whether you're an SEO pro or a curious listener, this conversation is packed with valuable insights to help you brace for what's ahead. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E196 · Wed, December 11, 2024
SEO Emergency Questions - Part 3
Send us a text What if everything you thought you knew about SEO was turned upside down? Unravel the misconceptions dominating the SEO world as I, Ed Dawson, founder of the SEO Intelligence Platform, boldly challenge the notion that links are the be-all and end-all of SEO success. Discover why exceptional content should take the lead in your strategy, laying a robust groundwork that naturally pulls in high-quality links and fosters sustainable growth. Since the Google Penguin update, my guiding principle has been that great content cultivates a strong online presence, and in this episode, I share insights into how this approach can redefine your SEO strategy. Dive into my unconventional journey of building backlinks, including a particularly creative strategy at Brighton SEO. Hear how our playful scratch card campaign sparked engagement and captured valuable leads, proving that thinking outside the box can yield remarkable outcomes. This episode is packed with practical tips, unique anecdotes, and thought-provoking questions aimed at inspiring you to rethink your SEO tactics. Let’s challenge the status quo together and prioritize content creation for unparalleled long-term success in the SEO landscape. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E195 · Mon, December 09, 2024
How I'm optimising content using KeywordsPeopleUse
Send us a text Transform your content strategy and boost your SEO game with insights straight from the expert's playbook. Promising a 15-20% increase in traffic, Ed Dawson, founder of the Keywords People Use platform, shares the secrets that powered his success in competitive sectors like mobile phones. Learn how integrating Google Search Console with strategic tools can refine your content, optimize your click-through rates, and elevate your website's performance. Join us as we explore the power of long-tail queries and machine learning techniques, such as cosine similarity, to identify and capitalize on content opportunities that are just a tweak away from success. In this enlightening episode, discover how almost-ranking queries can be transformed into traffic magnets by leveraging Google's recrawling and strategic content enhancements. With real-world applications from Ed's own affiliate sites, you’ll see firsthand how strategic SEO practices can be a game-changer. Ed also offers a free trial of his tool to guide you on this journey, packed with practical advice for both SEO newcomers and veterans. Don’t miss out on the opportunity to harness the power of Keywords People Use to optimize your content effectively, and claim the top spots you’ve always aimed for. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E194 · Fri, December 06, 2024
Build Things
Send us a text What if the key to both personal satisfaction and professional success lies in embracing a building mindset? Join me, Ed Dawson, as we explore this idea through my journey of hands-on creation, from restoring a grand Victorian fireplace to mastering the art of SEO. With stories from my first fixer-upper in 2001 to developing online platforms like broadband.co.uk, I share the lessons learned from tackling projects with the right tools and mindset. Discover why starting with simple goals and embracing imperfection can be your secret weapon against procrastination, ultimately leading to both tangible and intangible rewards. In this episode, we'll demystify SEO, emphasizing its nature as an ever-evolving journey rather than a static goal. With insights drawn from 20 years of experience, I reveal the power of consistent content creation and the compounding benefits it brings. We'll also introduce you to our SEO intelligence platform, Keywords People Use, which can transform your content strategy by uncovering the questions your audience is asking. Learn how integrating with Google Search Console can offer performance insights and personalized optimization advice. Embrace this journey with us, and take actionable steps towards building not just your online presence, but also your personal fulfillment. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E193 · Wed, December 04, 2024
Audience Research is better than Keyword Research
Send us a text Uncover the hidden potential of your SEO strategy by shifting your focus from traditional keyword research to a deeper understanding of your audience. What if prioritizing audience insights over high-competition keywords could unlock terms that convert with greater ease? In this episode, we take inspiration from Russell Junsu of Siege Media, exploring the power of audience research in crafting content that truly resonates. By diving into the demographics, interests, and behaviors of your target market, you can unearth low-difficulty terms that align perfectly with their needs and questions, ultimately boosting your SEO effectiveness. We discuss how understanding the specific queries of your audience allows you to create comprehensive and engaging content, tailored to diverse groups within your site. Engage with us as we offer game-changing tips to optimize your SEO efforts. Discover the advantages of our SEO intelligence platform, Keywords People Use, to gain insights into popular search queries and enhance your topical authority. We also highlight the importance of using Google Search Console to glean valuable data about your site's performance. And for those looking for more personalized guidance, a visit to our website could be the next step towards refining your approach. Whether you're an SEO novice or a seasoned expert, this episode promises to equip you with the tools to connect more meaningfully with your audience and rise above the competition. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecom
S1 E192 · Mon, December 02, 2024
SEO Emergency Questions - Part 2
Send us a text Ever faced the bewildering situation of a funeral service linking to a mobile broadband page? Join me, Ed Dawson, as I unravel the curious and unpredictable twists of the digital landscape in the latest episode of "SEO is Not That Hard." I share the story of my early days in SEO, when I was thrown into the deep end, pitching big ideas to major clients with hardly any experience. It's a tale of bizarre backlinks and outrageous requests that show just how wild and challenging the world of SEO can be. But that's not all—let's talk about procrastination and how it sneaks into our productivity. I reveal my own guilty habits, like checking sales analytics for those quick dopamine hits instead of focusing on content creation. And yes, house cleaning as procrastination is a thing, especially when horses are involved! Cleaning offers me a unique mental playground, especially with a podcast in my ears. This episode is packed with personal insights, and I'm eager to know how you tackle your own productivity pitfalls. Tune in and let's swap stories and tips! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E191 · Fri, November 29, 2024
SEO Emergency Questions
Send us a text SEO doesn't have to be all serious and technical—sometimes, it just needs a bit of humor and creativity to really shine! Join me, Ed Dawson, as I embark on a quirky adventure to spice up the world of SEO with a dose of laughter. Ever tried ranking for keywords only to accidentally find yourself associated with an adult toy site? Well, that's just part of the hilarious chaos we explore in this episode. Inspired by Richard Herring's Leicester Square Theatre Podcast and his ingenious "emergency questions," we take a detour into how quirky, unexpected queries can breathe new life into conversations and SEO strategies alike. And for those SEO aficionados out there, I'm inviting you to share your own tales of digital marketing madness on the show! While we chuckle over a beekeeper's unintended SEO mishap, the episode also engages in a spirited debate about the age-old question of links versus content—will Google ever give us a straight answer? Not to be outdone by theoretical discussions, I'll share a personal encounter of applying SEO principles to revamp my local pub's menu, proving optimization isn't just for websites. From laugh-out-loud anecdotes to practical insights, this episode delivers a refreshing blend of entertainment and enlightenment, ensuring your SEO journey is anything but dull. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E190 · Wed, November 27, 2024
Is Parasite SEO Dead?
Send us a text Is Parasite SEO truly a thing of the past? Join me, Ed Dawson, as we dissect the latest shifts in Google's spam policy, particularly the crackdown on site reputation abuse. Discover the nuances of how major platforms like Forbes have historically leveraged their domain authority to host unrelated, monetized content—a practice known in the industry as Parasite SEO. Google, however, is taking a bold stance against these maneuvers, reinforcing guidelines that no longer tolerate any level of first-party involvement in third-party content exploitation. This episode offers a deep dive into Google's strategic pivot towards more stringent manual evaluations over algorithmic solutions, revealing the ongoing battle to purify the search landscape. With over two decades in the SEO realm, I bring insights into these sweeping changes, examining what they mean for content creators and marketers striving to maintain ethical practices. As Google signals a shift to tackle violations on a case-by-case basis, the episode sheds light on the implications of this policy evolution and how it affects the dynamics of site reputation. Tune in to understand the complexities of these developments and equip yourself with strategies to thrive amidst the evolving SEO ecosystem. Don't miss out on this critical analysis, perfect for those keen on mastering the art of ethical online content creation. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E189 · Mon, November 25, 2024
When is A/B Testing NOT A/B Testing?
Send us a text When is A/B testing not actually A/B testing? Discover the truth behind this common misconception and learn how to accurately measure the impact of your website changes. Join me, Ed Dawson, as I unravel the intricacies of genuine A/B testing versus basic before-and-after analysis. You'll gain insights into why simply comparing performance metrics before and after making changes doesn't qualify as true A/B testing, despite what some tools claim. Uncover the pitfalls of overlooking external factors like seasonality, traffic spikes, and algorithm updates, which can skew your results. As we navigate this episode, I'll guide you through the nuances of proper A/B testing, or split testing, where two versions of a webpage are shown to different audience segments simultaneously. This approach offers a clearer picture of how your modifications truly impact user interaction and engagement. By understanding these distinctions, you'll elevate your SEO strategies and content optimization efforts, ensuring you're not just chasing correlations but actual causations. Tune in and refine your approach to achieving tangible results in the digital landscape. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E189 · Fri, November 22, 2024
The Flywheel Effect in content marketing
Send us a text Uncover the secret to turning your content marketing efforts into a self-sustaining powerhouse with the flywheel effect. Imagine your efforts as a giant wheel that, at first, demands every ounce of your strength to nudge it forward. But with persistence, those small pushes accumulate momentum and, eventually, the wheel spins with minimal effort on your part. In this episode of "SEO is Not That Hard," I, Edd Dawson, delve into the mechanics of this powerful concept, inspired by Jim Collins' book "Good to Great," and how it can be the key to unlocking exponential growth in your SEO and content marketing pursuits. Join me as I share insights from two decades of navigating the digital landscape, illustrating the journey from those early days of feeling like your content is met with silence to the rewarding phase where traffic and engagement pour in. Whether you're a beginner or a seasoned marketer seeking to power up your strategies, learn how consistent, small actions can eventually lead to self-propelling success. Hear from listener Michelle, whose intriguing question about the flywheel effect sparked this discussion, and leave with actionable tips to ensure your content keeps working for you long after those initial challenging phases. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E187 · Wed, November 20, 2024
Cosine Similarity and why it matters to SEO
Send us a text Discover the secret sauce behind optimizing your content for search engines and master the art of aligning with search intent. Unravel the mystery of cosine similarity, a powerful mathematical tool, and learn how it transforms text into vectors to measure the relationship between your content and user queries. Join me, Ed Dawson, as I guide you through a library analogy to shed light on how this technique helps search engines like Google determine relevance, giving you the edge to boost your search rankings. With a focus on vector space models, you'll gain insights into how search engines evaluate web pages and how you can leverage this knowledge to enhance your SEO strategies. Transform your content creation approach by leveraging cosine similarity. Explore practical strategies that help refine keyword relevance and align with user intent, ensuring your content hits the mark every time. From content gap analysis to strategic clustering, learn how to identify missing topics, reduce topic cannibalization, and optimize site architecture to maximize unique page value. Embrace the power of semantic richness and regular audits to maintain high-quality content that avoids the pitfalls of keyword stuffing and duplicate content. Whether you’re looking to enrich the value of a smoothie recipe or improve overall SEO performance, these actionable insights will empower your content-query alignment like never before. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E186 · Mon, November 18, 2024
The science behind asking for favours
Send us a text Ever wondered why some people readily agree to do favors, even when it's inconvenient? Unlock the secrets to transforming your interactions with the power of psychology as we explore the surprising science behind asking for favors. Join me, Ed Dawson, as we dissect fascinating concepts like the "helper's high" and the Benjamin Franklin effect, showing you how these can be cleverly leveraged to enhance your personal and professional relationships. Discover how the seemingly simple act of pre-framing questions can dramatically increase the likelihood of getting a favorable response, and learn how to align someone's self-perception with your request for maximum impact. This episode of "SEO is Not That Hard" is packed with actionable insights and practical examples, from organizing community events to everyday scenarios that benefit from a psychological edge. Whether you're looking to build stronger connections or encourage action, these strategies offer a fresh perspective on the age-old art of asking for favors. Tune in and get ready to transform how you approach your favor-asking endeavors, making it not just a request but an opportunity for connection and cooperation. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E185 · Fri, November 15, 2024
SearchGPT finally lands - how does it work?
Send us a text Are traditional search engines becoming obsolete in the face of AI advancements? Join me, Edd Dawson, as we uncover the transformative potential of OpenAI's SearchGPT, a groundbreaking tool that merges the worlds of search engines and digital assistants. Discover how this AI marvel offers a conversational approach to information retrieval, setting a new standard by seamlessly delivering direct responses rather than a mere list of links. With its real-time browsing capabilities, SearchGPT taps into Bing's robust live index to keep you informed with the latest data and current events. While it introduces novel features like relevancy and credibility, it also sparks curiosity about its influence on SEO practices and how it challenges Google's dominance. In our thought-provoking discussion, we ponder the future of SEO in light of SearchGPT's innovations and the changing dynamics of the consumer search landscape. Despite its advanced capabilities, SearchGPT remains a niche player, raising questions about monetization models compared to Google's ad-reliant approach. We explore how traditional SEO practices still stand strong, yet face new challenges with the rise of AI-generated search results. Tune in for an enlightening conversation that examines the ripple effects of AI in search technology, and gain insights into the evolving strategies businesses might need to adopt in this new era of digital discovery. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E184 · Wed, November 13, 2024
Access ALL your Google Search Console Data - for FREE
Send us a text Access all your Search Console Data, for FREE here: https://myconsoledata.com SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
Tue, November 12, 2024
EMERGENCY PODCAST - Google November 2024 Core Update Rolling Out
Send us a text The clock is ticking on Google's latest core update, and we're here to ensure you're ready! Discover how this fast-tracking November 2024 rollout could redefine the SEO landscape and what it means for your website. This episode is your ultimate guide to understanding the dramatic changes focused on prioritizing genuinely beneficial content over the usual optimization tricks. We'll explore why the short two-week rollout doesn't necessarily mean a minor impact and speculate on Google's strategic timing just before Black Friday and amid U.S. election anticipation. Join us as we urge patience and strategic thinking during these pivotal times. Don't rush into big changes or redesigns while the dust is still settling. We'll share key insights on maintaining stability and maintaining your regular content updates without jumping to conclusions. With a focus on assessing the true impact post-rollout, our discussion is packed with strategies on navigating these changes with a calm and calculated approach. Whether you're preparing for a major site migration or contemplating content overhauls, our episode offers the guidance you need to face this update head-on. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E183 · Mon, November 11, 2024
Avoiding Keyword Cannibalization: Structuring Content for SEO Success
Send us a text Can Google really differentiate between topics and keywords, or are we just repeating ourselves in the hopes of ranking higher? Join me, Edd Dawson, on "SEO is Not That Hard" as we tackle the ever-puzzling concept of keyword and topic cannibalization. Inspired by a recent conversation with my friend and Keywords People Use customer, Mark, we uncover how Google's understanding goes beyond mere word repetition to focus on the broader themes of your content. Through experiences from my own broadbandcouk site, I highlight why it's crucial to construct unique subtopics within your website, allowing each page to shine with its own relevance and value. This episode promises to equip you with practical strategies to refine your SEO approach, ensuring that your site is effectively structured around content pillars. By creating tailored content for specific audiences—like home broadband for gamers and students—we can prevent overlap and enhance user engagement. Discover how to maintain the distinctiveness of each page, avoiding pitfalls in keyword usage and making your site a more organized and authoritative source. Tune in to learn how to navigate the complexities of Google’s algorithm and keep your content from cannibalizing itself. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E182 · Fri, November 08, 2024
Google Knowledge Graph - plus a free tool to explore it
Send us a text Link to the Free Knowledge Graph Search Tool - https://audits.com/tools/knowledge-graph-search SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E181 · Wed, November 06, 2024
Why using ChatGPT for Keyword Research is a bad idea
Send us a text Ever wondered if ChatGPT is the magic bullet for your keyword research? The truth might surprise you. Join me, Ed Dawson, as I unravel why relying on artificial intelligence for SEO tasks could actually undermine your strategy. With over 20 years of experience in building and monetizing websites, I bring an insider's perspective on the pitfalls of using language models like ChatGPT. These models, while adept at mimicking human conversation, fall short in accessing the real-time, actionable data that is crucial for crafting successful SEO strategies. In this eye-opening episode, I explain how ChatGPT’s lack of access to live search data and trends can lead you astray. We’ll explore the critical importance of understanding search intent and keyword difficulty—areas where traditional SEO tools far outshine language models. You'll learn why optimizing for keywords without accurate intent analysis could misalign your content with your audience's needs, thereby sabotaging your efforts. Tune in to discover valuable insights and avoid common pitfalls in your keyword research journey. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E180 · Mon, November 04, 2024
Zero Click Search and how it affects your SEO strategy
Send us a text Discover why zero-click searches are shaking up the SEO landscape and what this means for your digital strategies. Join me, Ed Dawson, as we tackle the game-changing shift where users get instant answers right on Google's search results page. Uncover how this trend, driven by Google's commitment to user experience, especially on mobile, impacts website traffic and how you can turn it to your advantage. We'll promise you insights on adapting your content to encourage deeper user engagement, ensuring your brand remains a go-to source, even in a zero-click world. Want to elevate your brand's authority without a single click? Tune in as we unravel the secrets to optimizing for featured snippets, or position zero, and why they're a goldmine for brand recognition. Learn how clear, concise, and well-structured content can catapult your information to the top of search results, targeting high-intent, long-tail queries. With strategies that focus on crafting rich, engaging content and building a robust brand presence, we'll show you how to turn potential site traffic drops into opportunities for boosting sales and revenue. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E179 · Fri, November 01, 2024
New Search Console Integration Features
Send us a text What if you could streamline your SEO efforts and unlock more precise insights into your site's performance with just a few clicks? Join me, Ed Dawson, as I explore the groundbreaking features in our latest Search Console integration at Keywords People Use. Discover how the new "watch" feature, visualization tools, and similarity score can transform your SEO strategies. With the simple addition of a heart icon, prioritize the queries and pages that matter most, while the powerful visualization tools provide you with a crystal-clear view of performance trends over time. The innovative similarity score uses advanced embeddings to evaluate the relevance between queries and corresponding pages with unprecedented precision. In the second part of our podcast episode, we dive into the transformative potential of embeddings for content relevance and optimization. Beyond mere keyword frequency, these advanced tools align page content with user intent, revealing unique opportunities for enhancing existing content. Explore how this approach shifts "Keywords People Use" from a basic keyword research tool to a comprehensive platform for ongoing content optimization and monitoring. By capitalizing on existing pages that Google already trusts, you'll create a cycle of continuous improvement and traffic growth. I'm thrilled to share these tools that have the potential to revolutionize your SEO practices. Tune in to hear how they can elevate your SEO game to new heights. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.o
S1 E178 · Wed, October 30, 2024
Introduction to Embeddings
Send us a text Unlock the secrets of advanced SEO techniques as we explore the fascinating world of embeddings and their transformative impact on search engine optimization. Ever wondered how search engines have evolved from simple keyword matching to understanding complex semantic relationships? Get ready for an enlightening journey with me, Ed Dawson, where I unpack the intricacies of representing data in multi-dimensional spaces. You'll discover how this shift is revolutionizing our approach to SEO, offering a more nuanced and efficient way to boost your site's ranking. Join me as I break down the jargon and demystify embeddings, making these advanced concepts accessible for everyone. With over two decades of experience in building and monetizing websites, I share invaluable insights into how vectors and embeddings are paving the way for smarter search results. Learn how to harness this cutting-edge technology to stay ahead in the competitive world of SEO. Whether you're a seasoned pro or just starting out, this episode is packed with knowledge and tips that can enhance your understanding and application of SEO strategies. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E177 · Mon, October 28, 2024
Responding to customer feedback
Send us a text Unlock the secrets of turning customer feedback into tangible product enhancements on this episode of "SEO is Not That Hard." Join me, Ed Dawson, as I share a transformative story from Keywords People Use, sparked by our insightful customer Carlos. Discover how Carlos's request for an improved search alerts feature led to the swift creation of our "download uniques" option, all within just 24 hours. This episode promises to reveal how prioritizing user feedback not only solves immediate issues but also fosters innovation and satisfaction. As you tune in, you'll hear about the dynamic relationship between customer insights and product evolution. I'll highlight the importance of being open and responsive to user suggestions, emphasizing that the best ideas often come from those who use the tools daily. While we can’t always implement changes overnight, we strive to address quick fixes and incorporate valuable feedback into our development roadmap. Listen for a compelling discussion on how addressing user pain points ensures our service continually adapts to add value to businesses and clients alike. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E176 · Fri, October 25, 2024
How big is ChatGPT compared to Google?
Send us a text What if the buzz around AI language models is just that—buzz? Join me, Ed Dawson, as I peel back the layers on the real-world impact of ChatGPT compared to the search giant Google. With over two decades in the SEO and digital marketing arena, I explore the numbers and user behaviors that reveal a stark difference between industry chatter and actual usage. You’ll gain insights into why, despite the noise, Google’s dominance in user interactions remains largely unmatched, with a ratio of roughly 25 Google users for every ChatGPT user. In this episode of "SEO is Not That Hard," we dissect the statistics that show Google's search queries dwarf ChatGPT conversations by a staggering 2,300 times. While many digital marketers are enamored with AI’s potential, the data suggests a different narrative. We’ll discuss whether AI is poised to reshape user habits or if it’s simply another tool in the digital marketing arsenal that’s yet to break into mainstream behavior. Tune in for a thought-provoking exploration of where digital trends are truly headed, far from the hype and closer to the reality of user engagement online. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E175 · Wed, October 23, 2024
Is SEO Dead?
Send us a text Is SEO dead? This provocative question sets the stage for an engaging exploration with Ed Dawson, host of "SEO is Not That Hard," and his guest, Trudy Rankin from the Online Business Launchpad Podcast. Together, they navigate the complex landscape where AI tools like ChatGPT are redefining how we seek solutions online. Trudy shares her transition from traditional search engines to AI, while Ed reflects on his own experiences, such as troubleshooting workflow automation with ChatGPT instead of Google. This conversation challenges preconceived notions about SEO's relevance and examines how AI is altering our approach to finding information. Listeners are invited to join a lively discussion on the enduring importance of content creation in a digital world increasingly dominated by AI. Ed emphasizes that while AI can offer quick solutions, it still relies on well-structured web content. The episode underscores the need for content producers to continue crafting valuable information that fuels AI's capabilities. As more people turn to AI for answers, Ed and Trudy consider what these shifts mean for SEO practices and content strategies. Tune in for insights that unravel the evolving dynamics of SEO and the indispensable role of content in powering AI-driven solutions. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E174 · Mon, October 21, 2024
Productize Yourself
Send us a text Ready to transform your consultancy or freelancing gig into a scalable business powerhouse? Join me, Ed Dawson, as I break down how you can productize your services and create potential passive income streams. Inspired by a conversation with our listener Rachel, we'll reimagine high-touch services into standardized, outcome-driven products that can reach more clients without being tethered to time. Discover how tools like Calendly and Stripe can revolutionize your client interactions and broaden your service delivery, all while making expert services more accessible and cost-effective for your clientele. We'll also explore the power of a subscription model value ladder, guiding you from simple, free offerings to high-value consulting services. Learn how starting with an ebook or tip sheet can attract interest and build a client journey towards more significant engagements. It's not about perfection from the start—launch simple and iterate over time to scale beyond one-time gigs. Let these strategies be your roadmap to creating a comprehensive productized service, enhancing both business growth and client relationship. Tune in for practical insights that could be the game-changer for your consultancy or freelance career. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E173 · Fri, October 18, 2024
Get visuals from your text in seconds
Send us a text Unlock the secret to transforming your text into stunning visuals with a groundbreaking AI tool that's changing the game for content creators. As someone who's battled with the design process for years, I, Ed Dawson, share my personal story of discovering an AI solution that effortlessly turns written content into captivating imagery. Listen as I recount how this tool has revolutionized my workflow while preparing visuals for an upcoming webinar on keyword research and optimization. If graphic design has ever been your Achilles' heel, this episode might just offer the breakthrough you need. Join me in exploring how this AI marvel analyzed my text and swiftly generated a visual masterpiece, embodying the QUEST framework in a single, powerful image. Forget about spending hours wrestling with design software only to produce mediocre results. This episode isn't about promoting a product I’m affiliated with, but rather sharing an invaluable resource that could elevate your content to new heights. Whether you're a seasoned content creator or just starting out, learn how to save time and enhance your work with visuals that truly resonate. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E172 · Wed, October 16, 2024
Re-purpose and re-use your content (and let AI help)
Send us a text Unlock the secret to maximizing your content's potential. Discover how repurposing your content across multiple platforms like YouTube, TikTok, and LinkedIn can save you time while amplifying your message. Join Ed Dawson, founder of Keywords People Use, as he shares proven strategies to expand your digital footprint without exhausting your resources. With the help of AI, learn how to efficiently tailor your content for different audiences and platforms, turning a single piece of content into a multi-platform powerhouse. Ed opens up about his personal journey with repurposing content, from transforming a simple idea into the widely appreciated 101 SEO Tips. Originally designed to engage users during site delays, these tips evolved into various formats including a downloadable PDF and a podcast series. This episode reveals how these strategic moves not only boosted user interaction but also fostered new conversations with his audience. Tune in and find out how these practical tactics can revolutionize your content marketing efforts and open doors to greater engagement and growth. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
Tue, October 15, 2024
Search Console Integration Demo
Send us a text You can see the video tutorial on Youtube here SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E171 · Mon, October 14, 2024
How to optimize your content with KeywordsPeopleUse
Send us a text See the new feature in this Youtube Video SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E170 · Fri, October 11, 2024
Always get a second opinion
Send us a text Ever wondered how a second opinion could revolutionize your SEO strategy? Join me, Ed Dawson, as I reveal the critical importance of external feedback in our latest project at Keywords People Use. We’ve developed a groundbreaking feature that integrates with Google Search Console to help you identify and fix content mismatches, ultimately boosting your search engine rankings. Through a mixture of personal anecdotes and the development journey, you’ll get an insider’s view on why usability testing from a fresh perspective is so essential. In this episode, I also share practical tips and real-world experiences that can transform how you approach your content strategy. Shoutout to Vlad, our dedicated team member, whose innovative efforts brought this tool to life. Whether you’re a seasoned SEO expert or a newcomer, you’ll find valuable insights that can help you optimize your site’s performance. Tune in to learn how to make your content more relevant and rank higher with minimal effort! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E169 · Wed, October 09, 2024
Google Tag Manager
Send us a text Ever felt overwhelmed by the myriad of tracking codes needed to optimize your website's performance? Imagine a world where you only need to place a single piece of code once and manage everything else through an intuitive web interface. Join me, Ed Dawson, as I unravel the wonders of Google Tag Manager, your new best friend for seamless website management. From my recent Shopify setup experience, I’ll share how Tag Manager revolutionized my workflow, saving time and reducing the risk of errors. In this episode of "SEO is Not That Hard," you'll gain practical insights on integrating essential services like Google Analytics and Facebook tracking pixels without the hassle of constant code updates. Whether you're an SEO veteran or just starting, understanding the power of Google Tag Manager can significantly boost your site's functionality. Tune in to discover how this tool can make your SEO efforts not just efficient, but downright enjoyable! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E168 · Mon, October 07, 2024
Online dirty tricks
Send us a text Ever wondered how a top-performing product can face drastic setbacks in a different market? One of our mastermind members did just that, discovering a remarkable disparity in the reception of his luxury product between the UK and the US. Join me, Ed Dawson, as we unravel this intriguing tale on "SEO is Not That Hard." In this episode, you'll learn about the unexpected challenges of selling on Amazon, the ripple effects of Brexit on small businesses, and the persistence needed to overcome international market hurdles. We'll take you through a compelling story of resilience and adaptability as our mastermind friend navigates the tumultuous waters of negative reviews and quality issues in the US, despite his product's success in the UK. From scrutinizing shipping methods to considering environmental factors, his journey offers valuable insights for any Amazon seller. Tune in for a deep dive into the complexities of global e-commerce, shedding light on the vital lessons every entrepreneur must heed to thrive in the competitive world of Amazon sales. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E167 · Fri, October 04, 2024
Workflow Automation tools and AI
Send us a text Ever wondered how to free up more time in your day by automating repetitive tasks? Learn how to master the tools that can change your workflow forever. Join me, Ed Dawson, as we explore the world of workflow automation and AI, featuring top tools like Zapier, Make.com, and n8n.io. Discover how these platforms can link your systems and automate your daily processes—and hear a candid account of my journey to effectively leverage email lists for promoting new podcast episodes and content. This episode is packed with practical advice to help even the busiest entrepreneurs streamline their operations. From simple automations like daily calendar emails to advanced AI-integrated workflows, we're covering it all. Find out how I'm tackling a personal challenge to consistently engage my podcast audience through automated email triggers. Whether you're familiar with automation or just starting, this episode offers valuable insights and actionable tips to elevate your SEO efforts with ease. Don't miss the innovative strategies that could transform how you handle your daily tasks and boost your productivity! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E166 · Wed, October 02, 2024
FAQ's increase engagement
Send us a text Ever wondered why your website's FAQs might be more powerful than your testimonials? In this episode of "SEO is not that hard," I'm Ed Dawson, and I'm here to reveal how strategically answering frequently asked questions can dramatically boost your site's engagement and search engine rankings. Drawing inspiration from Tass Boba’s insightful LinkedIn post, we delve into real-world data that underscores the impact of clickable FAQs. Prepare to discover how you can harness this often-overlooked tool to keep visitors on your site longer and establish your authority in your niche. With over 20 years of experience in SEO, affiliate marketing, and website monetization, I'll share my tried-and-true techniques for anticipating and answering your audience's questions directly on your web pages. From increasing user interaction to improving your position on search engines, this episode is packed with actionable advice and real-life examples that will help you convert visitors more effectively. Join me as I lay out a roadmap to make your website not just a destination but a valuable resource that users will keep coming back to. Don’t miss out on these game-changing strategies to enhance your online presence! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E165 · Mon, September 30, 2024
New Free Digital PR Ideation Tool
Send us a text Ready to revolutionize your digital PR game and amplify your online presence? Discover the transformative power of "idiot online," an innovative free tool by Search Intelligence that churns out 100 tailor-made digital PR ideas for your website in just 30 seconds. On this episode of "SEO is Not That Hard," I, Ed Dawson, take you through the tool's functionality, my personal experience using it for broadband.co.uk, and how AI-driven prompts can generate engaging story angles effortlessly. We dive deep into the significance of digital PR and its role in securing white hat links and building brand awareness. Learn about the structured approach employed by Search Intelligence, how the tool categorizes ideas into ten distinct groups, and why this could be a game-changer for both seasoned SEO professionals and newbies. Don’t miss this episode’s valuable insights into leveraging AI to streamline your digital PR strategy and make your content irresistible to journalists and bloggers alike! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E164 · Fri, September 27, 2024
Neat Competitor Research Tip
Send us a text Ever wondered how smaller websites manage to rank alongside industry giants without a vast backlink profile? Discover the secret sauce in this episode as I, Ed Dawson, unravel a game-changing competitor research strategy inspired by Freddie Chatt of the Summer of SEO. This episode promises to equip you with the insight to turn the tables on high-authority sites by focusing your analysis on lower authority competitors in the top 10 search results. Learn from my own journey with Broadband Code, where we stood toe-to-toe with massive players like Money Supermarket, all through smart content and strategic site structuring. In this episode of "SEO is Not That Hard," we explore how to identify and leverage the strengths of smaller competitors who have managed to secure top rankings despite their lower domain authority. I'll share actionable tips on how to dissect their content strategies and structural elements, and translate those findings into your own SEO efforts. This isn’t just theory; it’s a proven approach that helped my company thrive against larger rivals. Join me to uncover how you can apply these insights to boost your own site's rankings and challenge the big players in your niche. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
Thu, September 26, 2024
Update: Google kill the Cache Operator
Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E163 · Wed, September 25, 2024
AI Agents - The next wave of AI
Send us a text Ever wondered how AI agents are reshaping the landscape of SEO and web development? Join me, Ed Dawson, on this episode of "SEO is not that hard" as we uncover the groundbreaking evolution from stateless large language models like ChatGPT to the sophisticated, memory-retaining AI agents of today. We focus on tools like Cursor AI, which are setting new standards for integrating AI with coding and project management. Through my personal experiences and experiments, I'll walk you through how these cutting-edge agents are transforming our approach to development projects, making interactions with AI more natural and efficient. In this episode, I share hands-on experiences with Cursor and Replit, demonstrating their remarkable potential in real-world web development projects. Learn how I connected Cursor to the Google Search Console API to download and sort data seamlessly, and discover the surprising capabilities of Replit in creating a static plumbing website. Despite some initial bumps, these innovative tools not only optimized performance but also showcased the future potential of AI in automating complex tasks like SEO audits and content planning. Tune in to envision a future where AI agents become indispensable tools for businesses, revolutionizing the way we approach SEO and web development. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E162 · Mon, September 23, 2024
Google linking to the Wayback Machine
Send us a text Curious about how Google's latest move could revolutionize your SEO strategy? This episode of "SEO is Not That Hard" promises to unravel the intrigue behind Google's decision to link to the Wayback Machine in their search results. Join me, Ed Dawson, as we explore why Google has shifted away from offering cached page results and how leveraging the Internet Archive's vast collection of web snapshots can impact your SEO practices, website development, and competitive analysis. Reflect on the internet's early days and discover how Google's cached pages were once a lifeline for web users. Now, with the web being more stable, find out why Google believes their caching feature is no longer necessary and how the Wayback Machine can still be a powerful tool for viewing historical versions of web pages. Don't miss out on these practical insights and strategies that will help you stay ahead in the SEO game. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E161 · Fri, September 20, 2024
Are indexing tools about to get hit?
Send us a text Is it possible that your favorite indexing tools are on Google's chopping block? Brace yourself for an eye-opening discussion as Ed Dawson reveals the recent overhaul of Google's indexing API. On September 11th, Google introduced stern measures to curb the misuse of their API, historically reserved for job postings and broadcast events. The new red warning in Google's documentation signals a crackdown on the API's abuse, threatening access revocation for those who attempt to game the system. This episode is a must-listen if you rely on these tools for fast-tracking your pages into Google's index. Discover how these changes could ripple through the SEO community and what you can do to adapt. Ed dissects the implications for marketers who have enjoyed success with these indexing tools and offers alternative strategies to keep your content visible in search results. From optimizing your internal linking structure to sticking to SEO best practices, this episode is packed with actionable insights to help you navigate Google's evolving landscape. Don't miss out on this critical update and ensure your website stays compliant and competitive. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E160 · Wed, September 18, 2024
Exact Match Domains - good or bad?
Send us a text Ever wondered if the words in your domain name still matter for SEO? Join me, Ed Dawson, as we dissect the journey of exact match domains (EMDs) and their evolving role in search engine optimization. We'll pull back the curtain on how EMDs once ruled the SEO landscape until Google's pivotal 2012 update reshaped the rules. You'll get the lowdown on how Google now integrates EMDs into its ranking system without giving them undue credit, smashing common myths, and revealing that EMDs, paired with high-quality content, can still be a winning strategy. In this episode, we also dig into the strategic play of using keywords in domain names, especially for local SEO and rank and rent websites. Learn why descriptive, location-based domains might just be your secret weapon for climbing the search ranks, even if your site is light on content. We'll navigate the tricky waters of domain availability and brand building, offering you actionable advice and real-world examples like broadband.co.uk and Pimlico Plumbers. Whether you're a seasoned SEO pro or just starting out, this episode is packed with insights to help you leverage your domain name for maximum impact. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E159 · Mon, September 16, 2024
Can SEO make you a millionaire?
Send us a text Can SEO transform you into a millionaire? Join me, Ed Dawson, as I explore this intriguing question backed by my 20 years of expertise in the field. Discover the true potential of SEO through my personal journey with broadbandcouk, where strategic optimization led to millions in revenue. Learn why SEO isn't a shortcut to riches but rather a powerful tool when paired with a robust business model. In this episode, I unpack the realities of building and monetizing assets via SEO and how patience and strategy can lead to financial success. If you're new to the SEO game, fret not. I'll break down the essentials and offer actionable tips to make SEO more approachable. By leveraging resources like keywordspeopleuse.com, I'll show you how to find and organize the questions people ask online to enhance your SEO strategy. Don't miss out on the free download of "101 Quick SEO Tips" for immediate insights. Plus, I invite you to connect with me on Twitter at @channel5 or via email at podcast@keywordspeopleuse.com for any questions or feedback. Tune in and equip yourself with the skills to navigate the path to SEO success. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E159 · Fri, September 13, 2024
SEO vs PPC
Send us a text How can you transform your online marketing strategy to achieve sustainable growth? Join me, Ed Dawson, as I unravel the intricate world of SEO and PPC in this episode of "SEO is Not That Hard." Drawing from my two decades of experience, I promise you'll gain a deep understanding of the strategic shift from PPC to SEO for long-term profitability. Reflecting on my early days with broadband.co.uk, I illustrate how low competition in the early 2000s made PPC highly profitable and how the landscape has since evolved. Packed with practical tips and insights, this episode is a treasure trove for anyone looking to navigate the complexities of online marketing. Journey with me through the challenges and triumphs of evolving online marketing strategies. I'll recount how an initial reliance on PPC led to financial hurdles and how transitioning to SEO became a game-changer for broadband.co.uk. We'll explore the ever-changing landscape of PPC, from the increasing complexity of Google Ads to the relentless competitive pressures that erode profit margins. Drawing from real-world experiences, including a successful yet ultimately unsustainable PPC campaign in the consumer telecom sector, this episode underscores the importance of adapting your strategies to stay profitable. Whether you're a seasoned marketer or a newcomer, you'll walk away with actionable insights to leverage both SEO and PPC for your business. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E158 · Wed, September 11, 2024
Cloudflare is so much more than just a CDN
Send us a text Could you be missing out on the hidden potential of Cloudflare? Join me, Ed Dawson, as I share my latest insights from Jono Alderson's eye-opening presentation at the Hive MCR conference. Discover how Cloudflare can do more than just speed up your website—learn about its advanced features that allow you to add programmatic functionality without touching your original site. From caching to altering page content and intercepting requests, this episode is packed with advanced technical SEO techniques that can give your website a significant edge. I'll also reflect on my personal journey with CloudFront, Amazon's CDN equivalent, and why Cloudflare might just be the more user-friendly option for many website owners, especially those using WordPress. Whether you’re a seasoned Cloudflare user or just getting started, this episode is loaded with practical tips and expert advice. If you're eager to make your website faster, smarter, and more efficient, you won't want to miss this fascinating discussion. Tune in to unlock the untapped potential of your website today! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E157 · Mon, September 09, 2024
Rank and Rent - Call Tracking
Send us a text Ever wondered how to turn your SEO skills into a passive income stream? Discover the secrets behind the rank and rent model, a groundbreaking strategy where you can generate valuable leads for local service providers without ever picking up a tool yourself. Join Ed Dawson in this insightful episode of "SEO is not that hard," where he unpacks the mechanics of building and monetizing websites that target specific services in specific areas, like plumbers in Manchester. Ed shares expert tips on how to leverage your expertise in website creation and online marketing to provide leads that local businesses are eager to buy, either on a cost-per-lead basis or for a flat monthly fee. Learn the critical role call tracking plays in the rank and rent model and how it can help you prove the value of your leads. Ed explains why a dedicated phone number with a whisper message is essential for tracking and attributing leads accurately. This episode is packed with actionable advice on setting up and managing call tracking systems, ensuring that both you and the service providers can trace the origin of every call. Whether you're an SEO newbie or looking to expand your skill set, this episode offers a treasure trove of strategies and insights to help you succeed in the rank and rent space. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E156 · Fri, September 06, 2024
Use ChatGPT to discover problems that need solving
Send us a text Cracking the SEO code is easier than you think—what if you could transform common customer issues into a goldmine of traffic and leads? Join me, Ed Dawson, as I share groundbreaking strategies on how to harness the power of ChatGPT for content creation in this must-listen episode of "SEO is Not That Hard." As a veteran SEO developer and entrepreneur with over two decades in the industry, I'll guide you through the process of generating insightful content ideas that address real problems, particularly for niche markets like plumbing. From leaking pipes to water heater issues, discover how to use ChatGPT to build a treasure trove of highly relevant content ideas that can attract qualified traffic to your site. But we won't stop there. I'll reveal the secret to turning these content ideas into localized pages—think "solving low water pressure in London" or any other city—to zero in on your target audience. Plus, learn how tools like KeywordsPeopleUse can streamline your keyword research, saving you time and effort. Whether you're a seasoned SEO pro or just starting out, this episode is packed with actionable tips and strategies designed to boost your traffic, generate leads, and enhance your online presence. Don't miss this opportunity to elevate your SEO game! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
Wed, September 04, 2024
Breaking News - Core Update Complete - First impressions
Send us a text Curious about how Google's latest core update might have transformed your web traffic and sales? Join me, Ed Dawson, as I unravel the effects of the recently completed August 2024 Broad Core Update on my portfolio of sites. You'll discover firsthand accounts of traffic increases ranging from 20% to nearly 100%, even on sites we haven't touched in a year. This episode is a must-listen if you want to understand whether your traffic boost is the result of your hard work or Google's algorithmic magic. We'll also explore the wider community's reaction, with fascinating insights from the affiliate and niche site sectors. Despite some sites facing declines over the past year, many are now experiencing a remarkable resurgence. Is this bounce back due to specific actions taken by site owners or simply a result of Google's adjustments? Tune in to find out how these shifts might be influencing your own online ventures and what the broader implications could mean for the future of SEO. Don't miss this opportunity to stay ahead of the curve! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E155 · Wed, September 04, 2024
Intent Shift vs Question Shift
Send us a text Ever wondered how the true purpose behind a search query can change in the blink of an eye? Join me, Ed Dawson, as we unlock the mysteries behind intent shift and question shift in the realm of SEO. Imagine searching for "Christmas trees" in November with the intent to buy, but by January, that same search might be about disposal methods. This episode dives into how Google adapts to these changing user intents by monitoring behavior and click patterns, ensuring the search engine serves you the most relevant results at all times. We also tackle a fascinating discussion among SEO experts about whether intent shift involves changes in keywords themselves over time. Using real-life examples from broadband.co.uk, I'll explain how user queries evolved from basic informational searches about broadband in the early 2000s to more nuanced queries as broadband became ubiquitous. Whether you're a seasoned SEO professional or just starting out, this episode is packed with insights and practical tips to help you refine your SEO strategies in line with these evolving user behaviors. Tune in and transform your approach to meet the ever-changing needs of your audience. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E154 · Mon, September 02, 2024
Study shows slow sites don't just affect Google
Send us a text Link to study: https://medium.com/ft-product-technology/a-faster-ft-com-10e7c077dc1c SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E153 · Fri, August 30, 2024
Leapfrog Rank and Rent
Send us a text Want to know how to supercharge your rank and rent websites? Discover how Leapfrog Rank and Rent can transform your lead generation game by blending SEO with PPC for maximum impact. Join me, Ed Dawson, as we explore this innovative twist on the traditional rank and rent model, popularized by John Dykstra. In this episode, we'll break down the essentials of the rank and rent strategy and uncover how using PPC ads can catapult your site to the top of search results, ensuring a steady stream of lucrative leads. Whether you're a seasoned marketer or new to the world of SEO and PPC, this episode is packed with actionable insights and expert tips that promise to elevate your lead generation efforts. Don’t miss it! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E152 · Wed, August 28, 2024
My Case Study Has Changed!
Send us a text Ever wondered how to turn a small project into a million-pound success? In this episode, I, Ed Dawson, share my personal journey from building broadband.co.uk, a UK broadband comparison website, to selling it to Genie Ventures in 2021. Learn the strategic moves behind growing and eventually cashing in on a high-performing site, and why transparency in sharing successful case studies can be a double-edged sword. This episode is loaded with practical SEO insights and entrepreneurial wisdom, perfect for anyone looking to replicate such success in their own ventures. You'll hear about the 17-year journey of broadband.co.uk and the lessons learned along the way. Though I no longer have any involvement with the site, I continue to keep tabs on its progress and occasionally help out the new owners. Think of this episode as a masterclass in building, monetizing, and strategically selling a website while balancing the need to showcase your achievements without inviting too much competition. Whether you're an aspiring SEO professional or a seasoned entrepreneur, these insights will prove invaluable. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E151 · Mon, August 26, 2024
There are no quick fixes in SEO
Send us a text Unlock the secrets behind the long-term success in SEO and understand why the allure of quick fixes often leads to disappointment. If you're looking to build a sustainable online presence, this episode is your roadmap. We break down the recent August 2024 core update and use it as a case study to illustrate why recoveries from significant algorithm changes require both patience and consistent effort. You'll learn why trusting self-proclaimed gurus promising instant results can be a costly mistake. Join me, Ed Dawson, as I share insights from over two decades in the SEO industry, emphasizing the grind it takes to build lasting success. Through personal anecdotes and real-world examples, such as the growth journey of this very podcast, I highlight the importance of perseverance and the realistic timelines you should expect. Whether you're a beginner or a seasoned professional dealing with a major update, this episode serves as a crucial reminder: SEO is a marathon, not a sprint. Tune in and equip yourself with the mindset and strategies needed for enduring success. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E150 · Fri, August 23, 2024
SEO A to Z - part 27 - "200 (OK) to #"
Send us a text Unlock the secrets of HTTP response codes and elevate your SEO strategy in today's episode of "SEO is not that hard" with your host, Ed Dawson. Ever wondered how to preserve your hard-earned SEO value when moving or deleting web pages? Discover why the 200 OK code is the linchpin of successful HTTP requests, ensuring that Googlebot and web browsers recognize and serve your content seamlessly. Learn the nuances of the 301 redirect, a critical tool for forwarding all ranking signals and backlinks to a new URL, safeguarding your site's SEO value during permanent changes. But that's not all—Ed also demystifies the 302 redirect, explaining when and how to use it for temporary page moves without compromising your SEO efforts. By the end of this episode, you'll have a crystal-clear understanding of when to implement these redirects to maintain your page rankings and keep your SEO strategy on point. Plus, get real-world insights from the broadband industry on effectively managing redirects and retaining SEO value. Join us for this essential guide to mastering HTTP response codes and take control of your web pages' SEO performance like a pro! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E149 · Wed, August 21, 2024
SEO A to Z - part 26 - "Web Crawler to Zero Volume Keywords"
Send us a text Can you imagine turning your SEO game around with just a few strategic tweaks? Join me, Ed Dawson, on this episode of "SEO is Not That Hard" as we uncover the journey from understanding web crawlers to mastering zero volume keywords. We'll demystify how Googlebot indexes new content, the critical role of web hosting in your site's performance, and the nuanced craft of web scraping. Get ready to dive deep into the technical underpinnings that keep your online presence robust and resilient. We'll break down the essentials of website monitoring and why tools like Uptime Robot and Little Warden are vital for quick issue detection and resolution. Learn how downtime can tank your rankings and how to avoid common pitfalls like accidental changes to your robots.txt file. We'll also explore the impact of web spam on search results and advocate for white hat SEO practices to keep your site in Google's good graces. Whether you're a veteran SEO professional or new to the game, this episode is packed with insights to elevate your strategy and keep your website performing at its best. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E148 · Mon, August 19, 2024
SEO A to Z - part 25 - "UGC Link to VPN"
Send us a text Want to protect your site from Google penalties and improve your SEO game? Join me, Ed Dawson, in part 25 of our SEO A to Z series as we explore the intricacies of UGC links, unnatural links, URLs, and user experience (UX). Learn how to leverage user-generated content links to safeguard your site, understand why Google may penalize unnatural links, and grasp the importance of clean, navigable URLs. We'll also uncover the critical role of user experience in SEO success. Discover how core web vitals, mobile usability, and site security can make or break your site's performance. Whether you're a seasoned SEO professional or a budding enthusiast, this episode is loaded with actionable insights to elevate your digital strategy and boost your search rankings. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E147 · Fri, August 16, 2024
SEO A to Z - part 24 - "Taxonomy to Transactional Intent"
Send us a text Unlock the secrets to mastering SEO with Ed Dawson in this enlightening episode of "SEO is Not That Hard." Ever wondered how to make your website a user-friendly haven and Google-friendly powerhouse? We'll reveal the importance of taxonomy in organizing your content and the essentials of technical SEO, including crawlability, indexability, page speed, and sitemaps. You'll also gain a clear understanding of terms of service from both Google's perspective and your own legal obligations. Discussing TF-IDF and the pitfalls of thin content, we ensure you're equipped to keep your pages valuable and your SEO strategies sharp. Plus, learn why tiered link building is a risky venture you might want to steer clear of. But that's not all—stay tuned as we explore the strategic advantages of keyword clustering and how it can spotlight the competitive landscape and site interrelationships within your niche. We'll also discuss the often misunderstood concept of toxic links and their potential impact on your rankings. Get to grips with the different ways to segment your website traffic and understand the significance of transactional intent, those high-value search queries where users are ready to buy. And for those still on the fence about what to purchase, we touch on commercial intent too. This episode is packed with actionable insights, designed to demystify SEO and boost your site's performance. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
Thu, August 15, 2024
EMERGENCY PODCAST - Google August 2024 Core Update Rolling Out
Send us a text Google today launched the rollout of their August 2024 Core Update. The rollout will take up to 1 month to complete. Will this help sites affected by the Helpful Content Updates? Googles Blog Post announcing the update - https://developers.google.com/search/blog/2024/08/august-2024-core-update?hl=en Googles updated advice on dealing with core update changes - https://developers.google.com/search/updates/core-updates SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E146 · Wed, August 14, 2024
SEO A to Z - part 23 - "Social Traffic to Supplementary Content"
Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E145 · Mon, August 12, 2024
SEO A to Z - part 22 - "SEO Testing to Snippet"
Send us a text What if you could turn your SEO efforts into a science experiment? Today on "SEO is Not That Hard," Ed Dawson dives into part 22 of our SEO A to Z series, guiding you through the nuances of SEO testing and snippet optimization. You'll learn how to scientifically test changes on your site to determine what truly impacts your traffic levels, especially if you're managing numerous similar pages like those on an e-commerce website. Ed introduces you to powerful platforms like SearchPilot and SEOTesting.com, which can facilitate your SEO experiments, offering invaluable insights whether you're a high-budget enterprise or a DIY enthusiast. But we don't stop there. Ed also unpacks the concept of SERPs and the game-changing technique of SERP clustering. Discover how you can streamline your content strategy by clustering keywords based on shared organic search results, ensuring related keywords and questions are effectively grouped on the same pages. Utilizing tools available on KeywordsPeopleUse.com, you'll learn how to automate this process, making your SEO efforts not only more efficient but also more impactful. Tune in and transform your understanding of SEO from a guessing game into a data-driven practice. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E144 · Fri, August 09, 2024
SEO A to Z - part 21 - "SaaS to SEO"
Send us a text Ever wondered how the landscape of digital marketing is transforming with SaaS and SEO? Join me, Ed Dawson, as I unpack the game-changing benefits of software as a service and its pivotal role in evolving digital strategies. Learn how Schema can fine-tune your content for Google's ever-watchful eyes and discover the ins and outs of web scraping to enhance your data game. Whether you're curious about why SaaS platforms like Canva and Calendly are indispensable or how structured data can catapult your rankings, this episode lays it all out. But that's not all. This episode is brimming with insights on Google's dynamic search features such as People Also Ask, related searches, and the cutting-edge Search Generative Experience (SGE) introduced in 2023. From understanding the intricacies of featured snippets to leveraging generative AI for direct answers, get ready to elevate your SEO strategy with actionable tips and expert knowledge. Don’t miss this power-packed episode of "SEO is Not That Hard!"—your ultimate guide to staying ahead in the digital marketing arena. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E143 · Wed, August 07, 2024
SEO A to Z - part 20 - "Query Deserves Freshness to Robots.txt "
Send us a text Ever wondered why some websites always seem to have the freshest content for trending topics? Discover the power of "Query Deserves Freshness" (QDF), a pivotal ranking factor for news-related searches. We'll debunk the myth that every query demands new content and show you when freshness really matters. Plus, learn the ins and outs of the "rank and rent" strategy—a lucrative method for generating leads in local service niches. With practical advice on rank tracking and a deep dive into what influences your webpage's position in search results, this episode is packed with actionable insights to elevate your SEO game. But that's not all! We uncover best practices for using 301 and 302 redirects without tanking your rankings, and highlight how to fix those pesky redirect chains that slow down your site and confuse Googlebot. Tools like Screaming Frog are your new best friends. We'll also discuss the importance of related searches in keyword research, the critical role of relevancy in link building, and how to expedite the indexing process via Google Search Console. To top it off, we'll emphasize why responsive web design is crucial for both user experience and SEO, and how third-party reviews can skyrocket your local business rankings. Tune in for an episode jam-packed with strategies that will revolutionize your approach to SEO! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E142 · Mon, August 05, 2024
SEO A to Z - part 19 - "Penguin to Python"
Send us a text Imagine transforming your SEO strategy with proven techniques that stand the test of time. Join me, Ed Dawson, as I recount the seismic shift brought about by Google's 2012 Penguin update and how it revolutionized my approach to link-building. Discover the power of Google's "People Also Ask" feature for extracting valuable keyword insights, and learn why personalization factors like location and search history are crucial for achieving the best search results. Get the inside scoop on creating comprehensive pillar pages that link to detailed subtopics—using my own websites as case studies to show you exactly how it's done. But that's not all. We'll venture into the innovative world of Programmatic SEO (PSEO) and explore its immense potential to generate quality content efficiently using databases and templates. Hear about noteworthy examples like Broadbentic UK and Airbnb, and understand why proxy services are indispensable for managing web scraping activities and accessing content globally. Finally, I'll shed light on Python, the go-to tool for SEO automation, and how it can streamline your workflow—even if you're not a coding expert. This episode is packed with actionable insights and practical tips designed to elevate your SEO game. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E141 · Fri, August 02, 2024
SEO A to Z - part 18 - "Page to Penalty"
Send us a text Ever wondered what Google truly perceives as a document? Join me, Ed Dawson, as we unlock the secrets to what actually influences your webpage's performance in the latest episode of "SEO is Not That Hard." Get ready to uncover how Google views PDFs, images, and more as documents and why page speed is not just a technical detail but a game-changer for your website's user experience and ranking. Learn how employing content delivery networks can make your site lightning fast without breaking a sweat. Then, dive deep into the foundational yet still crucial concept of PageRank. Understand why this algorithm, despite its evolution, remains pivotal in determining your webpage’s rank and how the value of links still plays a critical role. Finally, we tackle the controversial topic of paid links and the pitfalls of not adhering to Google’s guidelines on nofollow and sponsored links. Packed with actionable insights, this episode is a must-listen for anyone looking to stay ahead in the ever-changing world of SEO. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E140 · Wed, July 31, 2024
SEO A to Z - part 17 - "Off-page SEO to Outreach Link Building"
Send us a text What if you could supercharge your SEO efforts without relying solely on link building? In this episode, discover the untapped potential of off-page SEO techniques that go beyond the basics. Join me, Ed Dawson, as I share my 20 years of experience in SEO, affiliate marketing, and entrepreneurship. We explore how content marketing, social media promotion, and setting up your Google My Business profile can significantly enhance your website's visibility. Plus, learn about the game-changing impact of influencer marketing, public relations, and guest posting in crafting a comprehensive off-page SEO strategy. But that's not all; we also break down the essentials of on-page SEO. From mastering keyword research to optimizing title tags and improving site navigation, we discuss the actionable steps you can take directly on your website to boost its search engine performance. Whether you're optimizing your H1 tags or setting up breadcrumbs, you'll get practical tips on how to make your site more user-friendly and search engine optimized. Tune in for insights that will help both newbies and seasoned professionals elevate their SEO game and drive more traffic to their sites. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E139 · Mon, July 29, 2024
SEO A to Z - part 16 - "Niche to Noindex"
Send us a text Ever wondered how to turn your passion into a profitable niche site, even with Google's relentless updates? Join me, Ed Dawson, on "SEO is Not That Hard," as we unravel the mysteries behind building successful niche websites and the impact of Google's Helpful Content Update on the niche site community. We’ll break down how to capitalize on your interests, navigate the challenges posed by named updates, and leverage naked links for exact match domains. Plus, you’ll get my take on why the niche site industry still holds immense potential despite recent setbacks. We'll also explore the critical importance of maintaining a consistent name, address, and phone number (NAP) for local SEO success, and delve into the fascinating world of Natural Language Processing (NLP). Discover how NLP can help you understand your audience's intent and enhance your SEO strategy. With over 20 years of SEO experience, I’m here to share the insights, strategies, and tips that can help you stay ahead in the ever-evolving world of search engine optimization. Tune in and equip yourself with the knowledge to thrive in the SEO landscape. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E138 · Fri, July 26, 2024
SEO A to Z - part 15 - "Main Content to Multivariate Test"
Send us a text Could your website be underperforming without you even knowing it? Today, on "SEO is Not That Hard," I'm Ed Dawson and we're going to unlock the secrets behind effective SEO strategies that can transform your online presence. This episode kicks off with the power of main content (MC) and why it's the lifeblood of your webpage, driving user engagement through text, images, videos, and interactive tools. We’ll demystify the dreaded manual penalties from Google and walk you through actionable steps to safeguard your site’s ranking. Plus, we'll break down what marketplaces like eBay and Amazon mean for your SEO strategy and clarify the role of merchants in affiliate marketing to help you maximize your traffic. But that's not all! We'll expose the clandestine tactics black hat SEOs use to shield their "money sites" from penalties, revealing how they cleverly spam tier one links to boost their rankings without directly touching their main site. Next, get ready to elevate your optimization game with an in-depth look at multivariate testing. Discover how this advanced technique outperforms traditional A/B split testing by analyzing multiple page versions simultaneously, giving you quicker, more comprehensive results. Whether you're a seasoned SEO expert or just starting out, this episode is packed with insights that can take your website to new heights. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E137 · Wed, July 24, 2024
SEO A to Z - part 14 - "Link Profile to LSI Keywords"
Send us a text Ready to unravel the secrets of SEO and skyrocket your website’s rankings? Join me, Ed Dawson, on "SEO is Not That Hard" where we demystify SEO from link profiles to LSI keywords. Discover how your website's link profile can either boost or harm your SEO efforts and understand the risks involved in link selling and link spam, including the dreaded Google penalties. We'll also delve into the world of large language models like ChatGPT and underscore the importance of fact-checking AI-generated content to ensure accuracy. But that’s not all—get ready to master local SEO and keyword strategies that can put your business on the map. Learn the essentials of boosting your visibility in local search results, leveraging Log File Analyzers for valuable site performance insights, and harnessing the power of long-tail keywords for new websites. We’ll also clear up the confusion around LSI keywords and their role in modern semantic SEO. Don’t miss out on these actionable tips and expert insights that can elevate your SEO game to new heights! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E136 · Mon, July 22, 2024
SEO A to Z - part 13 - "Landing Page to Link Juice"
Send us a text Unlock the secrets to creating powerful landing pages and mastering lead generation with insights from Ed Dawson, the seasoned expert behind KeywordsPeopleUse.com. We'll guide you through the dual roles of landing pages, explaining how they can be both the first point of entry and specialized tools for targeted marketing. Learn the art of collecting pre-qualified contact details for high-value services, and discover how offering enticing lead magnets like ebooks or online tools can supercharge your email list and facilitate effective follow-up marketing. Ready to elevate your link-building game? We’ve got you covered! Understand the fundamentals of internal, external, and backlinks, and learn how to craft enticing link bait that naturally attracts high-quality links. We also discuss the ethical implications of link building versus the perilous path of link buying, which can lead to Google penalties. Finally, grasp the concept of link equity and how the value of a link can significantly boost your site’s rankings. This information-packed episode is your blueprint for superior SEO strategies and a stronger online presence. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E135 · Fri, July 19, 2024
SEO A to Z - part 12 - "Keyword Cannibalization to Keyword Volume"
Send us a text Are you inadvertently sabotaging your SEO efforts by targeting the same keywords across multiple pages? Join me, Ed Dawson, as we unravel the mysteries of keyword cannibalization and reveal how consolidating your content can significantly boost your rankings. We'll introduce you to the power of keyword clustering, a game-changing technique that groups related keywords to optimize your content effectively. Plus, discover how tools like Keywords People Use can simplify this complex process and supercharge your SEO strategy. Switching gears, we delve into the art of crafting effective keyword strategies. Learn why focusing on the intent behind searches, rather than outdated keyword stuffing, is crucial for attracting genuinely interested users. We'll explore how a question-centric approach can elevate your content and debunk the myths surrounding keyword volume metrics. Our insights on broad topic areas and content creation priorities will help you refine your SEO tactics and achieve better results. Don’t miss these invaluable tips to enhance your SEO game and drive meaningful traffic to your website! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E134 · Wed, July 17, 2024
SEO A to Z - part 11 - "Image Sitemap to Javascript"
Send us a text Unlock the full potential of your SEO strategy with our latest episode, where Ed Dawson promises to reveal crucial insights that can transform your website's visibility. Ever wondered why some images make it to Google's Image Search while others don't? Or how Google's indexing decisions can make or break your site? This episode delves into the essentials—image sitemaps, the power of backlinks, and the ever-evolving tactic of using infographics for link baiting. Get ready to elevate your SEO game with practical advice and actionable tips that will ensure your content stands out. But that's not all. In the second chapter, we tackle the nuanced world of search intent and information gain to help you stay ahead of the curve, especially in an age where AI-generated content is on the rise. Learn about a groundbreaking 2022 Google patent on dynamic search result reordering and how understanding different types of search intents—informational, navigational, commercial, and transactional—can guide your content creation process. Plus, discover why internal linking is more than just a navigational aid, but a crucial factor for enhanced user experience. This episode is packed with insights that will provide you with a competitive edge in the SEO landscape. Links to resources mentioned in this podcast: - SEO Glossary - SEO Glossary I - SEO Glossary J - Guide to Internal Links SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter <a href='h
S1 E133 · Mon, July 15, 2024
SEO A to Z - part 10 - "H1 to Hub & Spoke"
Send us a text Ever wondered if your SEO strategy is missing some vital elements? This episode of "SEO is Not That Hard" promises to enlighten you on the critical aspects that can make or break your online visibility. Host Ed Dawson brings you a treasure trove of insights, starting with the importance of H1 tags and how a well-optimized, keyword-rich H1 can significantly impact your page's performance. We also expose the dangers of hacked content and teach you how to safeguard your website. You'll also learn the difference between head terms and long tail keywords, and why the latter might be your ticket to better monetization. But that's not all! We delve into the essentials of web design that can enhance both user experience and SEO. From understanding the hierarchy of header tags to the implications of Google's Helpful Content Update, you'll gain practical tips that can be implemented right away. The episode also covers the technical nitty-gritty, such as the complexities of web hosting and the importance of hreflang tags for multilingual sites. Plus, discover the hub and spoke content marketing model to boost your topical authority. Tune in for a jam-packed episode filled with actionable advice to elevate your SEO game. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E132 · Fri, July 12, 2024
SEO A to Z - part 9 - "Google Patent Applications to Guest Posting"
Send us a text Ever wondered how to truly crack Google's SEO code? This episode of "SEO is Not That Hard" promises to arm you with the knowledge and strategies that can elevate your website's visibility. Join me, Ed Dawson, as we delve into the often-overlooked world of Google’s patent applications and their hidden secrets about search ranking algorithms. Discover how to use Google's specialized search engine for patents to your advantage. We’ll also demystify the role of Google quality raters and their comprehensive guidelines—a must-know for anyone serious about SEO. Plus, learn actionable tips to boost your local SEO through positive Google reviews and navigate the controversial concept of the Google sandbox with insights from my personal experiences. But that's not all; the second half of the episode is a treasure trove of essential Google tools and guidelines. Get acquainted with Google Search Console for monitoring your site’s performance and Google Search Essentials for best practices. From leveraging Google Suggest for effective keyword research to mastering Google Tag Manager and Google Trends, you'll find practical advice to optimize your site. We also dissect the impacts of Google Updates on your rankings, the role of Googlebot in crawling your pages, and introduce the intriguing concept of GPT in AI. Finally, we explore the grey areas of SEO tactics that sit between black hat and white hat practices. This episode is packed with invaluable insights to help you navigate the complex world of SEO and take your website to the next level. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed un
S1 E131 · Wed, July 10, 2024
SEO A to Z - part 8 - "GA4 to Google Pagespeed Insights"
Send us a text Can GA4 make or break your SEO strategy? On this episode of "SEO is Not That Hard," I, Ed Dawson, unravel the complexities surrounding Google Analytics 4 and why it's not the crowd-pleaser that Universal Analytics was. Discover the pitfalls of GA4’s clunky interface and why I’ve switched to using Clicky for clearer, more intuitive insights. We’ll also break down the concept of gated content and its implications for your SEO efforts. Learn how to manage content that Google’s crawlers can’t access and what it means for your ranking. Next, we tackle everything from gateway pages to Google's AI chatbot Gemini, previously known as BARD. Compare its capabilities to ChatGPT and explore the world of generative AI in content creation. Whether you're just starting out or looking to refine your SEO techniques, this episode is packed with practical advice and insights that cater to all levels of experience. Join me on this deep dive into the letter G in our SEO A to Z series, and elevate your understanding of this ever-evolving digital landscape. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E130 · Mon, July 08, 2024
SEO A to Z - part 7 - "Faceted Navigation to Funnels"
Send us a text Unlock the secrets to boosting your e-commerce site's user experience with our latest episode of "SEO is not that hard!" Ever wondered how faceted navigation can streamline your users' filtering process and drive valuable backlinks? We break it down for you, showcasing the importance of canonical tags to prevent duplicate content and giving you the tools you need to implement this powerful feature effectively. But that's not all; we also uncover the hidden potential of FAQs for your SEO strategy. Even though Google has scaled back on FAQ-rich snippets, the right FAQ schema can still enhance your content's visibility. Learn how to craft FAQs that address user queries and improve engagement, especially for product pages and reviews. Whether you're an SEO novice or a seasoned pro, this episode is packed with actionable insights to elevate your digital strategy. Tune in and transform your SEO game! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E129 · Fri, July 05, 2024
SEO A to Z - part 6 - "E-commerce to Expired Domains"
Send us a text Ever wondered why some e-commerce sites are skyrocketing in Google rankings while affiliate sites lag behind? Join me, Ed Dawson, as we explore the latest trends and challenges in SEO and online marketing. We kick things off with an intriguing comparison of e-commerce and affiliate sites, before having some fun with Google's hidden software Easter eggs. You'll also learn why editorial links are the gold standard for backlinks and how concepts like EAT—Experience, Expertise, Authoritativeness, and Trust—play a crucial role in Google's quality guidelines. Plus, discover practical strategies such as ego bait, creating an email list, and using engineering as marketing to enhance your SEO efforts. In the second part of the episode, we dive deep into advanced SEO techniques to give you a competitive edge. Get to grips with the concept of entities in Google's algorithm and how they go beyond simple keywords to understand context. Uncover the lasting benefits of evergreen content and the nuanced pros and cons of exact match domains (EMDs). We'll also discuss why external links can improve user experience and potentially boost your SEO signals, and reveal how expired domains can be a hidden gem in your SEO strategy. Whether you're new to SEO or looking to refine your approach, this episode is packed with actionable insights that can transform your digital marketing game. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E128 · Wed, July 03, 2024
SEO A to Z - part 5 - "Deindexed to Duplicate Content"
Send us a text Ready to unravel the mysteries of SEO from de-indexing to digital PR? Join Ed Dawson as he exposes the secrets behind why pages disappear from Google's index and how to effectively harness the power of digital PR for white hat link building. Discover how even no-follow links might be more beneficial than you think, and why creating compelling stories is your ticket to earning valuable backlinks from top-tier sites. But that's just the beginning! Explore the lucrative world of digital products—think software, ebooks, and online courses—that can be delivered instantly to your customers. Plus, get the lowdown on why direct traffic could be a hidden gem in Google's ranking algorithm, thanks to recent API leaks. Tune in to gain actionable insights that will elevate your SEO game and solidify your brand's online presence. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E127 · Mon, July 01, 2024
SEO A to Z - part 4 - "Content to Custom GPT"
Send us a text Ready to transform your SEO and content marketing game? Discover how you can effectively enhance your online presence and outperform your competitors with actionable insights from our latest podcast episode. From understanding the nuances of different content types to leveraging Content Delivery Networks (CDNs) for faster and more reliable website performance, we cover it all. We'll also reveal the secrets behind Content Gap Analysis, showing you how to identify and fill gaps in your content strategy, ultimately boosting your site's topical authority. Plus, get a comprehensive look at content marketing and its crucial role in attracting and engaging your target audience. But that's not all—unlock the full potential of your website with expert tips on Conversion Rate Optimization (CRO). Learn how to measure and improve the percentage of users taking desired actions without sacrificing your SEO efforts. We'll discuss the delicate balance between increasing conversions and maintaining robust traffic, along with essential topics like Google's core updates, Core Web Vitals, and crawl budget. Whether you're a seasoned SEO veteran or just starting out, this episode is packed with valuable information that will help you stay ahead in the ever-evolving digital landscape. Don't miss out on these expert strategies to elevate your online success! Links to resources mentioned in this podcast: - SEO Glossary - SEO Glossary C SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompet
S1 E126 · Fri, June 28, 2024
SEO A to Z - part 3 - "Cached Page to Commercial Intent"
Send us a text Curious about how to leverage the power of SEO to get your website noticed? Master essential concepts and terminology in our latest installment of the SEO A to Z series, where we break down everything you need to know starting with the letter 'C'. From understanding how cached pages work and how Google stores them, to the critical role of CTAs in boosting user engagement, we leave no stone unturned. We’ll also demystify canonical tags and URLs, offering insights on how to prevent duplicate content issues and ensure Google indexes your preferred pages. Plus, get up-to-date on the growing influence of ChatGPT in the SEO world and Google's current stance on AI-generated content. But that's not all—we’re diving into the murky waters of black hat SEO techniques and strategies. Learn about "churn and burn," a controversial tactic aiming for quick gains at the risk of a ban, and the impact of citations for local SEO. We’ll also cover cloaking, where different content is served to users and search engines, and discuss keyword and page clustering with real-world examples from broadband.co.uk. And of course, no SEO discussion is complete without touching on Content Management Systems like WordPress and the importance of commercial intent in search queries. Don't miss this jam-packed episode filled with actionable insights and expert advice! Links to resources mentioned in this podcast: - SEO Glossary - SEO Glossary C SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (in
S1 E125 · Wed, June 26, 2024
SEO A to Z - part 2 - "Backlink to Browser"
Send us a text Links to resources mentioned in this podcast: - SEO Glossary - SEO Glossary B - In Depth Guide to Backlinks - In Depth Guide to Broken Links SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E124 · Mon, June 24, 2024
SEO A to Z - part 1 - "A/B Test to Autocomplete"
Send us a text Ever wondered how minor tweaks on your website can lead to major boosts in conversions? In this engaging episode of "SEO is Not That Hard," I'm Ed Dawson, and I'll guide you through the essential concepts of A-B testing and how it can reveal the best-performing versions of your web pages. We'll also demystify Google's "About This Result" feature, providing deeper insights into your search results, and discuss the importance of balancing ad content on your site without overshadowing your main content, according to Google's Quality Rater Guidelines. Shifting gears, we’ll explore the lucrative world of affiliate marketing, unpacking how affiliates earn commissions and the critical role of correctly tagging affiliate links. We'll also touch on the rise of AI-generated content and its potential pitfalls, including the risk of algorithmic penalties from Google. Lastly, we'll underscore the importance of alt text for images, not just for accessibility but to help Google better understand your content. Get ready for actionable tips and insights that will seriously level up your SEO game! Links to resources mentioned in this podcast: - SEO Glossary - SEO Glossary A - Google Quality Rater Guidelines - Microsoft Clarity - Clicky SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com)
S1 E123 · Fri, June 21, 2024
Don't make your customers life difficult
Send us a text Imagine walking into a restaurant, ready to enjoy a special Father's Day meal, only to be turned away because they only accept cash. Frustrating, right? In this episode, I share a personal story about how a sushi restaurant in the UK lost our business by not offering convenient payment options. We'll discuss the critical importance of customer convenience in every interaction, whether it’s through payment flexibility, efficient delivery, or easy website navigation. Learn from a positive example with Pizza Express, which excels in providing a customer-friendly experience. The key takeaway is simple: prioritizing customer needs will keep them coming back. Struggling with SEO? You're not alone. We'll demystify the basics of SEO, focusing on practical resources available at keywordspeopleuse.com, a tool designed to help you discover and organize popular online queries. I'll highlight the benefits of this platform and even offer a free download of "101 Quick SEO Tips" to get you started. Whether you're new to SEO or looking to fine-tune your strategy, this episode provides actionable insights to boost your online presence. Feel free to reach out via Twitter at @channel5 or email at podcast@keywordspeopleuse.com with any questions! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
Thu, June 20, 2024
Emergency Podcast - June 2024 Spam Update
Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E122 · Wed, June 19, 2024
Promoting your content to get links
Send us a text Ever wondered how to attract high-quality backlinks without resorting to shady tactics? On today’s episode of "SEO is Not That Hard," I, Ed Dawson, reveal tried-and-true strategies for gaining those elusive links in a way that Google loves. Drawing from a conversation with our listener Steve, I demystify the link-building process, highlighting the importance of organic backlinks and the pitfalls of buying them. Get ready to understand the risks of manipulative practices and discover how promoting your content smartly can make all the difference. I also share my personal journey with Keywords People Use, detailing the exact steps I took to get noticed in a crowded digital landscape. From creating buzz on Twitter to leveraging my network, I show you how to put your content in front of the right people without directly asking for links. Tune in for actionable advice on promoting your content, boosting your site’s visibility, and ensuring your link-building efforts are both effective and ethical. Don't miss this episode packed with practical tips to elevate your SEO game! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E121 · Mon, June 17, 2024
How Google Uses Click Data for Ranking
Send us a text The patent discussed in the podcast - https://patents.google.com/patent/US11816114B1/en?oq=11816114 Can your website's ranking be dramatically improved by simply understanding user click behavior? Today, I, Edd Dawson, uncover the secrets of Google's ranking algorithm based on their 2006 patent, "Modifying Search Result Ranking Based on Implicit User Feedback." Discover the nuances of short, medium, and long clicks, and how these metrics influence your site's visibility. I'll guide you through how Google assesses user interaction, focusing on the critical ratio of long clicks to total clicks, and why this ratio can make or break your SEO strategy. You'll learn practical techniques to optimize your content, ensuring visitors spend more time on your pages. Whether your audience is after a quick fact or an in-depth explanation, their engagement duration matters. Benefit from my 20 years of experience in building and monetizing websites as I share actionable tips to enhance your SEO tactics. Tune in to transform your understanding of Google's ranking factors and elevate your site's performance in search results. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E120 · Fri, June 14, 2024
Why we've been thinking about volume recently
Send us a text What if we told you that keyword volume shouldn't dictate your every move in SEO? Today, Edd Dawson, founder of Keywords People Use, challenges a long-held belief in the industry by introducing the QUEST framework—a revolutionary approach to balancing keyword volume with meaningful content creation. Learn how Ed evolved from an era without volume data to a sophisticated, automated process that considers volume without losing sight of user intent. This transformation not only simplifies content creation but also maximizes your time and effort. Ed's journey takes you through the five essential components of his QUEST framework: sourcing questions, understanding intent, engaging content creation, structuring your website, and building topical authority. Listen as he reflects on past strategies in industries like broadband, and why sometimes, intuition trumped data. Whether you're a seasoned SEO expert or just starting out, Ed's insights offer a fresh perspective on making intelligent content decisions that align with both volume and user needs. Join us to discover how to streamline your SEO strategy and make the most of today's data-rich environment. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E119 · Wed, June 12, 2024
Google API Leak & E-E-A-T
Send us a text Link to the full Google API Leak and E-E-A-T Analysis - https://keywordspeopleuse.com/seo/guides/google-api-leak/e-e-a-t SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
Tue, June 11, 2024
Bonus Episode - All 101 Quick SEO Tips Compilation Megapod.
Send us a text Ready to supercharge your SEO game? This episode compiles 101 quick SEO tips from our past sessions, giving you an extended masterclass on improving your website’s visibility and ranking. Learn why website speed isn't just about user experience but also a critical factor for Google rankings. We’ll also dive into the importance of linking new pages to existing ones, securing your site with HTTPS, and the risks of buying backlinks. Plus, discover how obtaining legitimate, relevant backlinks can significantly boost your search engine favorability. Ever wondered how to build a successful website that consistently attracts traffic? We've got you covered with strategies centered around answering real user queries and staying updated with the latest SEO practices. We’ll explore how structuring your content strategy around user questions can create evergreen content. For new websites, targeting long-tail keywords and exercising patience can pave the way to gradual ranking success. We also share tips on monetizing your site, leveraging platforms like Shopify and WordPress, and using visual content and 301 redirects to retain SEO value. Struggling with common SEO challenges? Our episode is packed with actionable insights, from using descriptive anchor text and leveraging Google Search Console, to staying updated on trending topics and navigating Google updates. Learn how to use Google AutoComplete for content ideas and avoid pitfalls like blocking Googlebot with your robots.txt file. We also emphasize the importance of consistent URL structures and optimizing local business profiles through Google Business Profile. Whether you're aiming to enhance your SEO or boost user engagement, this episode is a goldmine of practical tips and strategies to help you succeed. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , B
S1 E118 · Mon, June 10, 2024
The Actual Surfer PageRank Model?
Send us a text Could the next major shift in SEO be hidden within a recent Google API documentation leak? Find out as we uncover what could be the "actual surfer model," a potential new approach to PageRank that promises to revolutionize how we understand link quality and web page ranking. Join host Ed Dawson in this episode of "SEO is Not That Hard," where we trace the evolution of Google's PageRank from the original "random surfer" model, designed to identify the most significant pages by simulating random clicks, to the more refined "reasonable surfer" model, which predicts the most likely user behavior. In an electrifying discussion, Ed dissects the leaked documentation, revealing how Google categorizes links into high, medium, and low-quality tiers. Learn about the implications of these tiers on your SEO strategy as Ed explains the nuances of high-quality base documents, medium-quality supplemental documents, and low-quality black hole documents. This episode is a treasure trove of insights, offering practical tips for both seasoned SEO professionals and newcomers eager to stay ahead in the ever-evolving landscape of search engine optimization. Don't miss out on the chance to understand these groundbreaking changes and what they mean for your future SEO endeavors. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E117 · Fri, June 07, 2024
Link Building with Ego Bait
Send us a text Ever wondered how you can turn a simple interview into a powerful SEO strategy? On this episode of "SEO is not that hard," I, Ed Dawson, reveal the secrets of egobait—a clever technique that taps into people's innate love for recognition to build valuable backlinks. With over 20 years of SEO experience, I'll walk you through the art of crafting content that flatters influencers and organizations, making them eager to share your work with their extensive networks. From thoughtful interview questions to creating engaging roundup posts and awards, you'll discover actionable tips that can transform your backlink strategy and boost your site's SEO. You'll also hear some of my personal experiences and insights into the psychology behind egobait, including why people are more likely to share content that features them. Listen in as I break down practical techniques to make your content irresistible, ensuring it stands out and garners the attention (and links) it deserves. Whether you're a seasoned marketer or just starting out, this episode provides a treasure trove of strategies to help you build relationships and elevate your SEO game. Don't miss this chance to learn how to create shareable, impactful content that drives traffic and strengthens your online presence! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E116 · Wed, June 05, 2024
Why I love a good Glossary
Send us a text A good glossary can help your SEO efforts in a number of ways. You can see the glossary I created for KeywordsPeopleUse at https://keywordspeopleuse.com/seo/glossary SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E115 · Mon, June 03, 2024
How I Accidentally Implemented the "Binge Bank" Strategy
Send us a text Have you ever stumbled upon success by sheer accident? On today's episode of "SEO is Not That Hard," I reveal how a lack of strategy led to an unexpected victory with the binge bank method for our podcast. Initially, I had no grand plan—just a passion for sharing my SEO expertise and helping others in the field. Tune in to learn how publishing consistently, facing my fears, and delivering valuable, bite-sized content has not only enhanced my speaking skills but also expanded our reach significantly. You'll hear about my journey from struggling to talk for 30 seconds to effortlessly producing 10-minute episodes packed with actionable tips. Discover why these short, digestible podcasts have become so bingeable and how you can replicate this approach to grow your own content and audience engagement. Whether you're an SEO novice or a seasoned pro, my story offers practical insights and inspiration to help you succeed in your own content creation endeavors. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E114 · Fri, May 31, 2024
What the Google Documentation Leak doesn't change.
Send us a text Prepare to have your SEO mind blown! What if the recent Google documentation leak doesn't actually change anything about the core principles of SEO? In today’s episode of "SEO is Not That Hard," I, Ed Dawson, founder of KeywordsPeopleUse.com, delve into the most significant leak in SEO history and unravel its true implications. While the buzz around the leak is undeniable, I explain why it’s crucial to keep calm and not rush into drastic changes. The insights from these documents are fascinating, but they don’t revolutionize our approach to SEO. We explore why sticking to the fundamentals—crafting compelling titles, maintaining focused content, and building topical authority—remains paramount. Despite the excitement, these leaked documents mostly reinforce what we’ve always known. Join me as we sift through the leak's revelations, especially in areas like question discovery and keyword clustering, to determine if any new actionable insights emerge. Tune in to find out why this leak is more of an affirmation than a signal to overhaul your SEO strategy. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E113 · Wed, May 29, 2024
Quick SEO Tips #91 to #101
Send us a text Unlock the secrets to skyrocketing your digital footprint with the finale of my SEO tips series. Imagine turning your website's every page into a magnet for clicks, customers, and conversions. That's exactly what I'm delivering in this power-packed session, where I, Ed Dawson of KeywordsPeopleUse.com, weave through the last set of quick-fire SEO strategies. From ensuring your brick-and-mortar locations shine online to the craftsmanship of irresistible calls to action, these are the finishing touches your site craves for peak performance. This episode is a treasure trove as we leap beyond the basics and tap into the less trodden paths of SEO, such as indexing PDFs – yes, even restaurant menus can be your ticket to visibility! Plus, staying a step ahead with Google's algorithm changes is simplified with my insights on Google Search Central. So whether you're building, tweaking, or overhauling your website, these tips from 91 to 101 are your blueprint to an online presence that not only stands out but stands the test of time and tech evolution. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
Tue, May 28, 2024
EMERGENCY PODCAST - Google Algorithm Document Leak
Send us a text Breaking News: Google Algorithm API documents leaked! Link to Rand Fishkins Tweet: https://x.com/randfish/status/1795282226038624418 Link to Rand Fishkins Article: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/ Link to Mike Kings Article: https://ipullrank.com/google-algo-leak Link to leaked documents: https://hexdocs.pm/google_api_content_warehouse/0.4.0/api-reference.html SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E112 · Mon, May 27, 2024
Quick SEO Tips #81 to #90
Send us a text Embark on a journey to SEO mastery as I, Ed Dawson, unravel the intricacies of optimizing your digital footprint in the latest podcast episode. From the power of the rel="canonical" tag to the art of handling user-generated content, you're about to gain insights you can't afford to miss. This episode is a treasure trove for affiliate marketers, entrepreneurs, and anyone yearning to conquer search engine rankings with finesse. Within this enlightening session, I lay out a roadmap for topic-centric content creation that naturally incorporates keywords, transforming your site into an authoritative hub. Learn how to skillfully moderate user contributions to protect your site's integrity, and discover why nofollow links are your safeguard against unwanted affiliations. Ready to elevate your online presence? Tune in and let's tackle SEO with strategies that are proven to work. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E111 · Fri, May 24, 2024
Quick SEO Tips #71 to #80
Send us a text Unlock the secrets of SEO navigation and learn how breadcrumbs can transform your website's usability and search engine rankings. I'm Ed Dawson, the brain behind KeywordsPeopleUse.com, and in this treasure trove of insights, we'll explore the underrated tactic of using breadcrumbs for site structure and the immense benefits of schema markup for Google comprehension. Not your average chat, this episode peels back layers of link strategies and practical tips from a seasoned industry pro with a passion for demystifying the world of search engine optimization. Dive into the dynamic universe of trending topics with our guide through the intuitive tool, Google Trends. We'll uncover how to interpret the rise and fall of search interest, recognize seasonal patterns, and identify fleeting fads, all while offering a unique perspective with Haribo as an unlikely measure of consistent search volume. Packed with actionable advice and peppered with real-world applications, this discussion is tailored for both veterans and newbies alike, eager to amp up their SEO game and make their mark online. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E110 · Wed, May 22, 2024
Quick SEO Tips #61 to #70
Send us a text Let's unravel the mysteries of 404 error pages and the hidden power they hold in the realm of SEO! I'm Ed Dawson, and in this journey, we're diving into the intricacies of what these pages mean for your site's credibility with search engines. You'll get to grips with the significance of proper header codes and the perils of 'soft 404s,' alongside a treasure trove of practical tips from my two decades of website development and monetization experience. In our quest for digital authority, we explore why the adage 'quality over quantity' is gospel in the world of backlinks, and why buying them might not be the shortcut to success you're hoping for. With a nod to past missteps and the harsh lessons of the Google Penguin update, this episode is an essential guide to building a robust SEO foundation and steering clear of common pitfalls that can derail your progress. Whether you're a budding website owner or an SEO veteran, these tips will sharpen your strategy and set you on the path to SEO mastery. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E109 · Mon, May 20, 2024
Quick SEO Tips #51 to #60
Send us a text Ever felt like the secret world of SEO is just too complex to crack? Well, worry no more! Join me, Ed Dawson, as I slice through the jargon and serve up tips 51 through 60 from my personal playbook of 101 SEO strategies. I'm peeling back the curtain on the mysteries of content delivery networks, revealing why giants like Cloudflare and Amazon CloudFront could be your best allies in the quest for lightning-fast website performance. Plus, I'll share why mingling at SEO conferences like Brighton SEO isn't just about the complimentary pens – it's a goldmine for making industry connections that could catapult your online presence to stardom. With over two decades of experience tucked under my belt, I'm not just here to preach – I'm here to guide you through the treacherous waters of Google's manual penalties and out into the clear blue sea of page one rankings. Whether you're struggling with SEO setbacks or looking to elevate your game, my Twitter (@channel5) and email (podcast@keywordspeopleuse.com) are always open for your questions. No query too small, no issue too big; let's tackle them together. So grab that PDF from the show notes, and let's embark on a journey that not only enlightens but also empowers you with the tools to make your website the envy of the internet. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E108 · Fri, May 17, 2024
Quick SEO Tips #41 to #50
Send us a text Ready to discover the SEO strategies that actually work? I'm Ed Dawson, and I'm about to unlock the vault of my twenty-year journey mastering the labyrinth of website optimization. This podcast isn't just about sharing knowledge—it's about giving you the toolkit to experiment and see real results. Whether you're debating the merits of www versus non-www domains or pondering the ever-evolving enigma of H1 tags, this is where theory meets practice. I'll guide you through the SEO maze with actionable advice and firsthand insights, demonstrating why SEO is both an art and a science. Forget about the cookie-cutter SEO advice that floods your searches; here, we embrace the nuances that make your site unique. I'll walk you through the highs and lows of SEO experimentation, showing you why there's no magical keyword ratio and why consensus in the SEO community is as elusive as a page-one ranking. Let's elevate your SEO game together as we explore quick tips and debunk myths, all with the goal of enhancing your site's visibility. Tune in and transform your approach to SEO with real-life examples and the courage to trust your own experience. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E107 · Wed, May 15, 2024
Quick SEO Tips #31 to #40
Send us a text Unlock the mysteries of Google's algorithms and supercharge your website's performance with our treasure chest of SEO quick tips. I, Ed Dawson, am back at it again, bringing you a decade-spanning wisdom in "SEO is Not That Hard." This episode is brimming with insights on how to harness tools like Google Search Console and analytics to master your site's indexing and understand the driving force behind your traffic. Whether you're a seasoned webmaster or just beginning your digital journey, my step-by-step guidance will have you navigating the SEO landscape like a pro. Dive headfirst into a world where perfection is not the goal, but progress is king. As we explore tips 31 to 40 from my extensive collection, you'll learn the art of launching swiftly and refining on the fly. Remember, your website is a living entity in the vast internet ecosystem, so keep it thriving with our search alert tool from keywordspeopleuse.com. Stay ahead of the curve by capturing trending "People Also Ask" questions, and watch your content resonate with an audience that's eager for knowledge. Don't forget to snag the full list of all 101 SEO strategies by downloading the PDF from our show notes. Together, let's turn those SEO hurdles into stepping stones for success. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E106 · Mon, May 13, 2024
Quick SEO Tips #21 to #30
Send us a text Struggling with SEO or considering an e-commerce venture but don't know where to start? Fear not, as I, Ed Dawson, unlock the doors to digital success with my treasure chest of SEO secrets and e-commerce strategies. Within this episode, I lay out a plethora of actionable insights, from discovering the ease of hiring freelancers on platforms like Upwork to swiftly setting up your online store with Shopify. By tapping into two decades of website building and monetizing experience, I'm here to help you fill any skill gaps and navigate the online marketplace with confidence. As we navigate through this digital journey together, I shed light on the power of WordPress for aspiring bloggers and the importance of rich product pages for e-commerce aficionados. Discover how incorporating FAQs can transform your product pages into hubs of knowledge that not only draw in more organic traffic but also convert visitors into devoted customers. This episode isn't just about giving you tips and tricks; it's about equipping you to become an authority in your niche, ensuring your venture stands out in the vast sea of online competition. Join me and let's elevate your digital presence to the zenith of its potential. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E105 · Fri, May 10, 2024
Quick SEO Tips #11 - #20
Send us a text Unlock the timeless secrets to online success as I, Ed Dawson of keywordspeopleuse.com, guide you through a treasure trove of SEO strategies. Ever wondered how to keep your website traffic flourishing year after year? I'm spilling the beans on crafting evergreen content that draws visitors like moths to a flame. Think pieces like a beginner's guide to broadband that, even after two decades, continue to be a beacon for new users. This wisdom isn't just about longevity; it's about creating a digital legacy that consistently delivers a strong return on investment. Then we switch gears to the underdog of SEO strategies: long-tail keywords — a game-changer for new sites aiming to build authority from the ground up. I'll reveal how patience, far from being a mere virtue, is the cornerstone of sustainable growth in the SEO world. You'll learn why most websites fail to reach their full potential not because of poor strategies but because of a premature tap-out. So, if you're in for the long haul and ready to see your efforts blossom into significant rewards, this episode is laden with the practical wisdom you'll need to navigate the SEO landscape successfully. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E104 · Wed, May 08, 2024
Quick SEO Tips #1 to #10
Send us a text Unlock the power of SEO without the headache as I, Ed Dawson, take you through my top ten quick tips from the extensive 101 SEO tip series. I bring to the table over two decades of experience in building and monetizing websites, ensuring that you're getting advice from someone who's not just studied the game but has been a key player in it. Prepare to boost your site's speed, understand the significance of internal linking, and embrace the security that comes with HTTPS—all while steering clear of Google's penalties for black-hat tactics. This episode isn't just about getting your pages to rank; it's about crafting a user experience that resonates with both human visitors and search engine algorithms. Discover why relevance and authenticity in your backlink strategy can make or break your online presence, and how to foster genuine white-hat links that will elevate your site's authority. Whether you're a budding SEO enthusiast or a seasoned pro, these insights from KeywordsPeopleUse.com are your ticket to a website that's not only loved by users but favored by Google. Join me and let's navigate the digital landscape together, one insightful tip at a time. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E103 · Mon, May 06, 2024
Referral Programs
Send us a text Unlock the potential of your satisfied customers to become your most powerful marketing allies! I'm Edd Dawson, founder of keywordspeopleuse.com, here to share over two decades of wisdom on harnessing the energy of referral programs to supercharge your SEO and marketing efforts. This episode isn't about the one-sided world of affiliate marketing; it's a deep dive into the symbiotic relationships forged through successful customer-based referral strategies, like those of Dropbox and Octopus Energy. We'll explore how non-cash rewards that resonate with your product can amplify customer engagement and acquisition, turning your user base into a dynamic extension of your marketing department. Imagine harnessing the goodwill of your happy customers, incentivizing them to spread the word about your service or product, thereby multiplying your reach without multiplying your marketing budget. I'll walk you through the nuts and bolts of creating a referral program that benefits everyone involved, leading to heightened loyalty and potentially transforming your business's growth trajectory. From practical tips to create a win-win scenario for referrers and new users alike to real-world success stories, this episode is packed with actionable insights that can help elevate your brand to new heights. Join me and learn how to make every customer a brand ambassador, and why this strategy might just be the game-changer your marketing playbook needs. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4
S1 E102 · Fri, May 03, 2024
Why does no one talk about PageRank anymore?
Send us a text Ever wondered why the once-mighty PageRank has slipped into the shadows of SEO chatter? Join me, Ed Dawson, as I unlock the secrets behind Google's initial search algorithm and its waning role in modern-day SEO strategies. PageRank's legacy began as the foundation of Google's search engine dominance, where the web's hierarchy was determined by the link love pages received. In this episode, I'll take you through an SEO history lesson, revealing how PageRank's transparency once spawned a whole economy of link buying—and how Google's countermeasures, like the 'nofollow' attribute, aimed to curtail this manipulation. Fasten your seatbelts for a nostalgia trip back to the toolbar era and discover why this system's visible metrics are no longer the talk of the town. As an SEO veteran with over two decades under my belt, I'll dissect Google's strategic moves to obscure PageRank details and the impact it had on the art of optimizing websites. Whether you're new to the SEO game or a seasoned pro looking to reminisce, you're in for a wealth of insights on the evolution of internet search and the algorithms that once commanded our every move. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E101 · Wed, May 01, 2024
Keyword Overwhelm
Send us a text Feeling swamped by the sheer mountain of SEO keywords? Let's unravel the enigma together, to dissect the art of navigating through the keyword quagmire. It's about cracking the code on which keywords are worth their own spotlight and which are better as a supporting cast, ensuring your content is as streamlined as possible without stepping on its own toes. This episode sails into the realm of keyword clustering, sharing how to harness this technique to simplify your SEO strategy and effectively manage vast arrays of keywords. Discover my unique take on zeroing in on questions, identifying core themes through clusters, and leveraging insights from 'People Also Ask' to really connect with what piques your audience's curiosity. By the end of our discussion, you'll be equipped to wave goodbye to the overwhelm and steer your SEO content with newfound precision and confidence. Join us to transform the chaos of keywords into a well-oiled content machine. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E100 · Mon, April 29, 2024
Improving by Removing (episode 100!)
Send us a text Celebrate a major podcast milestone with me, Edd Dawson, as we hit the 100th episode of 'SEO is not that hard'! Join me as I reflect on the incredible journey we've taken together, reaching audiences in 84 countries and beyond. More than a trip down memory lane, this episode zeroes in on the power of simplification in product design. Inspired by the recent revamp of Keywords People Use, I share how paring down a complex credit system to a single, intuitive model can dramatically improve user experience. It’s a real-world example proving that sometimes, stripping back is the best way to leap forward. Gratitude is in the air, and my appreciation for you—listeners, supporters, and curious minds—is immeasurable. Your engagement fuels the conversation, and I’m paying it forward with actionable SEO guidance that demystifies the art of online visibility. Discover how keywordspeopleuse.com can transform your SEO strategy, and don't leave without snagging your copy of '101 Quick SEO Tips'. It's not just an episode; it's an arsenal of insights that could launch your website into the stratosphere of search rankings! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
Sat, April 27, 2024
NEWSFLASH: March Core Update Rolled Out
Send us a text The March Core update completion was announced a few hours ago (26th April 2024) even though it actually completed a week earlier on the 19th April! Feedback to Google form: https://docs.google.com/forms/d/e/1FAIpQLSf76Nm3Xsd5NoOPzFajem2sIdwgeewlqAH7XknhycaqP6myRA/viewform SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E99 · Fri, April 26, 2024
Diversification
Send us a text Have you ever felt the sting of an algorithm update tanking your website's ranking overnight? I'm Ed Dawson, and in episode 99 of "SEO is Not That Hard," I'm dissecting the art of diversification in the SEO world. Drawing from my 20-plus years in the trenches of SEO development and affiliate marketing, I share insights on why it's critical to spread your digital risk across various income streams and traffic sources. We're peering beyond the allure of betting it all on one big idea, exploring how the success stories we often hear can eclipse countless silent failures. Join me for a candid look at why diversification isn't just a strategy—it's a survival tool for anyone living off their websites, especially post-March core update. Strap in as I reflect on my own serendipitous journey with broadband.co.uk and how luck, combined with strategic positioning, played a pivotal role in its success. The episode navigates through the complexities of SEO and affiliate marketing, providing actionable tips on how to mitigate risks and why learning from missteps is as valuable as celebrating triumphs. Whether you're a solo entrepreneur or part of a small team, this conversation is designed to arm you with the wisdom to protect and grow your online presence against the unpredictable tides of algorithm changes. So, if you're curious about how to play the long game in the digital realm, tune in and equip yourself with the knowledge to thrive. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E98 · Wed, April 24, 2024
Keyword Cannibalization, how to avoid, how to fix it.
Send us a text Ever felt like your web pages are locked in a battle royale for Google's attention? That's keyword cannibalization, and it's eating up your SEO efforts! This episode is your guide through the murky waters of self-competing content, providing a deep dive into how multiple pages targeting the same keyword can trip up search engines and dilute your rankings. We untangle the web of similar but distinct search intents, like the fine line separating 'BT Broadband Deals' from 'BT Broadband Reviews', and illustrate why it's crucial for your website's architecture to strategically align with unique user intents for each page. Roll up your sleeves as we map out a practical strategy to hunt down and tackle keyword cannibalization head-on. Using a mix of keyword clustering techniques and insights from Google Search Console, we'll show you how to spot where your content is clashing and cannibalizing its own performance. But fear not, we don't stop at diagnosis. This discussion is packed with actionable solutions, from consolidating competing pages to employing canonical tags and creating content that truly resonates with what your audience is searching for. By the time you're through with this episode, you'll be ready to enhance your SEO game and ensure your site's content feasts on search rankings, rather than itself. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E97 · Mon, April 22, 2024
Link Terminology
Send us a text SEO Glossary : https://keywordspeopleuse.com/seo/glossary SEO Guide to Links: https://keywordspeopleuse.com/seo/guides/links SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E96 · Fri, April 19, 2024
Cloaking - a Blackhat story
Send us a text What is Cloaking? Why do some people do it? How does it work? Why do I not recommend doing it? SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E95 · Wed, April 17, 2024
What is Information Gain and does it explain the Helpful Content Update?
Send us a text Link To Google Patent that mentions Information Gain: https://patents.google.com/patent/US11354342B2/en SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E94 · Mon, April 15, 2024
Just read Google's Guidelines
Send us a text Google Search Essentials (formerly Webmaster Guidelines) : https://developers.google.com/search/docs/essentials Google Quality Rater Guidelines : https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E93 · Fri, April 12, 2024
How many questions should I answer per page?
Send us a text Ever find yourself pondering how to skyrocket your website's SEO through smart content strategy? I'm Ed Dawson, and in this latest discussion, I'm peeling back the layers on the art of keyword clustering—a game-changer for anyone eager to amp up their online presence. As the brains behind KeywordsPeopleUse.com, I've harnessed over two decades of experience to help you siphon through the noise and pinpoint the burning questions your target audience is relentlessly searching for. We're talking jigsaw puzzles to JavaScript, and everything in between! Prepare to have the curtain lifted on a revolutionary approach to content organization that could see your page rankings soar. I'll walk you through the ins and outs of grouping user-generated questions into SEO gold, using real-world examples to illustrate how to cater to your reader's curiosity. By aligning your content with Google's understanding of related queries, you're not just ticking boxes for a search algorithm—you're crafting an engaging narrative that resonates with flesh-and-blood users. So grab a notepad and settle in; we're about to transform the way you think about SEO. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E92 · Wed, April 10, 2024
Building versus Buying Backlinks
Send us a text Unlock the secrets of authentic SEO success as we navigate the murky waters of backlink acquisition. In the realm of search engine optimization, the line between ethical link building and the frowned-upon practice of buying backlinks is razor-thin. This episode sheds light on the crucial distinctions, highlighting why Google places such high value on natural, merit-based linking and how deviating from this can land your website in hot water. You'll gain insights into the algorithm's underpinnings and understand precisely why the search giant penalizes those who try to game the system. As we expose the red flags of dubious link promises and dissect the implications of black hat tactics, I also weave in a personal tale illustrating the profound impact of digital PR and organic engagement. The journey of converting social media interactions into natural backlinks serves as a testament to the power of genuine relationships in the digital sphere. Prepare to arm yourself with the knowledge to bolster your web presence ethically, tapping into sustainable strategies that align with Google's vision of quality and relevance. No shortcuts, no quick fixes—just solid, actionable guidance for climbing the SEO ladder the right way. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E91 · Mon, April 08, 2024
The Labour Illusion - show your working
Send us a text Embark on a journey through the SEO landscape with me, Ed Dawson, where I peel back the layers of keyword clustering's evolution and reveal the game-changing approach we've adopted at KeywordsPeopleUse.com. Say goodbye to the misleading shortcuts of AI-based clustering, as we explore the detailed world of SERP clustering, where actual Google-recognized clusters come to light. This meticulous process might take longer, but the results are well worth your patience. Understanding the mechanics behind the scenes can significantly enhance your search engine results, and I'm here to guide you through why it's a game-changer for your online strategy. We also tackle the fascinating 'labor illusion' and its role in SEO. I'll share how transparency about our SERP clustering method not only educates but also adds perceived value to our work, even extending the wait time for results. A case study from BroadbandUK serves as a practical example of this phenomenon and how patience can result in greater user satisfaction and outcomes. If you're ready to invest in a more intelligent approach to SEO that delivers a richer harvest, let's uncover together the profound impact that understanding and patience can have on your digital presence. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E90 · Fri, April 05, 2024
Managing Risk and Building for the Long Term
Send us a text Saddle up for a journey through the SEO wilds post-Google's March 2024 core update with me, Ed Dawson, at the helm. I’m peeling back the curtain on how to navigate the ever-changing landscape of search engine optimization, sharing war stories from two decades in the trenches. Get ready for real talk on white hat versus black hat strategies, and the risks and rewards that come with each—one misstep could be the difference between a thriving site and a Google ghost town. As the dust settles on Google's latest algorithm shake-up, I dig into the nitty-gritty of what it means to build a sustainable SEO strategy that can weather the storm. Learn from my own close calls during the Penguin and Panda updates, where I saw nearly all traffic vanish overnight. It's a no-holds-barred lesson on the perils of short-term gains versus the payoff of playing the long game in SEO, so you can make informed decisions that keep your digital assets in the green for years to come. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E89 · Wed, April 03, 2024
Looking at a site hit by the HCU and Core updates
Send us a text Links mentioned in the Podcast: Site affected: https://travellemming.com/ My Video to Nate - https://www.youtube.com/watch?v=BDPn7-7G2nc Keyword Clustering results - https://keywordspeopleuse.com/keyword-clusters/share/456 SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E88 · Mon, April 01, 2024
Why you should be Keyword Clustering
Send us a text Try our Keyword Clustering tool at : https://keywordspeopleuse.com/keyword-clustering-tool SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E87 · Fri, March 29, 2024
Is the future of SEO less content?
Send us a text Has the content mill reached its expiration date? SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E86 · Wed, March 27, 2024
Breadcrumbs
Send us a text Discover how the humble breadcrumb navigation can transform your website from a confusing maze to a user-friendly haven, boosting your SEO in the process. In this recent surge of Google spam and core updates, I've noticed a trend: sites getting hit are the ones missing out on these tiny yet mighty guides. Join me, Ed Dawson, as I pull from the classic Hansel and Gretel tale to shed light on how breadcrumbs not only help visitors retrace their steps but also serve as a GPS for search engines to better understand and rank your content. This episode peels back the layers on why breadcrumbs are a necessity, not just an option, for your site's design. I’ll walk you through the dual benefits of user experience enhancement and SEO improvement. From internal linking to schema markup, learn the tricks of the trade that can make your site a clear pathfinder in the dense forest of the internet. Whether you’re knee-deep in the world of web development or just dipping your toes into the SEO river, these insights are crucial for staying afloat in the ever-changing currents of website optimization. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
Tue, March 26, 2024
Breaking News - New Keyword Clustering launched
Send us a text Link to watch the video : https://www.youtube.com/watch?v=i-S5gbV2nLI Link to try out Keyword Clustering : https://keywordspeopleuse.com/keyword-clustering-tool SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E85 · Mon, March 25, 2024
Should you be giving up on Google?
Send us a text Link to the Sparktoro Report the episode covers: https://sparktoro.com/blog/who-sends-traffic-on-the-web-and-how-much-new-research-from-datos-sparktoro/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E84 · Fri, March 22, 2024
Why doesn't Google just tell us what it wants?
Send us a text Ever found yourself puzzling over the cryptic ways of Google's search algorithms? You're not alone. We tackle the burning question: Why can't Google just tell us what it wants? SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E83 · Wed, March 20, 2024
Why you should ask your customers for feedback
Send us a text Ever wondered how a simple customer suggestion can transform an entire service offering? Join me, as i cover a game-changing discovery during an onboarding call with a ustomer, all revolving around the potential of customer feedback to revolutionize SEO strategies and website enhancement. A paying client’s curiosity about keyword cluster visualizations sparked an epiphany for us at Keywords People Use—highlighting a product feature we had completely overlooked. Also how you can apply the same strategy to empower your own SEO journey. It's a candid look at the ongoing dialogue that fuels customer satisfaction and service refinement—a narrative that proves the profound impact of listening to and acting on user feedback. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E82 · Mon, March 18, 2024
Is AI Content Doomed?
Send us a text We'll unpack the recent Google algorithm upheavals and what they mean for the future of AI-generated articles. Despite AI's growing capabilities, there remains an irreplaceable value in the authenticity and creativity that only human writers can offer. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E81 · Fri, March 15, 2024
Can You Recover From A Google Penalty?
Send us a text I run through the types of Google Penalty and what you'll need to do to recover. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E80 · Wed, March 13, 2024
March 5th 2024 Google Core and Spam Updates
Send us a text All the latest news on Googles March 2024 Core and Spam updates. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E79 · Mon, March 11, 2024
Collect Testimonials
Send us a text The tool we use at KeywordsPeopleUse.com to collect and share customer testimonials is https://senja.io/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E78 · Fri, March 08, 2024
Search Intent
Send us a text Ever wondered why your meticulously crafted website content doesn't hit the mark with your audience? In our latest podcast, I, Ed Dawson, peel back the layers on search intent, revealing the crucial role it plays in SEO strategy success. We dive into the psyche of the searcher, from the curious homeowner whose lawn care journey starts with a question, to the moment they confidently click 'buy' on that lawn mower. It's a riveting exploration that doesn't just tell you about the four main types of search intent—informational, commercial, transactional, and navigational—but shows you how to make them the cornerstone of your digital content, ensuring every piece you publish strikes a chord with your audience. Unlock the secrets of Google's search features as we dissect them to decipher the veiled intentions behind each query. With a keen eye on featured snippets, knowledge panels, and the array of search result gems, we learn to interpret Google's clues to user intent. This isn't just an academic exercise; it's a strategic masterclass in fine-tuning your content to cater to your audience's needs at every stage of their journey. Whether you're dishing out expert advice on an informational blog or driving sales on an e-commerce juggernaut, our discussion offers actionable strategies to elevate your SEO game and, ultimately, your bottom line. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E77 · Wed, March 06, 2024
Engineering as Marketing
Send us a text Ever wondered how the big players like HubSpot and AHREFS reel in customers without a sales pitch? Join me, Ed Dawson of KeywordsPeopleUse.com, as I pull back the curtain on the secret weapon of 'engineering as marketing'. In our latest podcast episode, we're not just talking theory; I’m going to give you a front-row seat to over two decades of my SEO and website monetization experience. You'll walk away understanding how to create free, high-value tools that don't just engage but also convert your audience into leads. This episode is a goldmine for those ready to transform their marketing strategy and stand out in a saturated digital landscape. We'll dissect how engineering as marketing can skyrocket your SEO with backlinks, and I'll show you the nuts and bolts of building a tool that complements your core offerings impressively. It's not just about drawing in users; it's about building a fanbase that can't wait to subscribe. So if you're itching to learn how to mix development with marketing for explosive growth, this is one episode you can't afford to miss. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
Tue, March 05, 2024
EMERGENCY PODCAST - March Core Update & Spam Update
Send us a text Google Blog Post: https://developers.google.com/search/blog/2024/03/core-update-spam-policies?hl=en Google Twitter Accouncement: https://twitter.com/googlesearchc/status/1765060149662920747 SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E76 · Mon, March 04, 2024
Create More Than You Consume
Send us a text Unlock the transformative power of creation over consumption in the digital landscape with me, Ed Dawson, as we embark on a journey to turn knowledge into action. With over two decades of experience, I'll be your guide through the often overlooked yet critical practice of generating content that propels both personal growth and project advancement. This episode peels back the layers of the creative process, highlighting the vital step of moving from passive absorption to active production. As your host, I'll reveal how to shatter the barriers of self-doubt and perfectionism that hinder many from starting their creation journey. Together, we'll explore the symbiotic relationship between consuming knowledge and producing work, providing practical insights for anyone looking to leverage their SEO and affiliate marketing skills to build a success story. Join me for an engaging discussion that will equip you with the mindset and strategies needed to transition from a consumer to a creator in the world of online content. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E75 · Thu, February 29, 2024
Conversion Rate Optimisation (CRO)
Send us a text Book Recommendation: Making Websites Win Ever wondered why some websites seem to effortlessly turn casual browsers into loyal customers? Buckle up, as I, Edd Dawson of KeywordsPeopleUse.com, reveal how Conversion Rate Optimization (CRO) can be your secret weapon for ensuring visitors don't just land on your page but stay, engage, and convert. This isn't your run-of-the-mill SEO chatter; it's about supercharging user experiences and multiplying your business returns without pumping more into traffic. Through A/B and multivariate testing, we're zeroing in on strategies that make every click a potential ka-ching! Join me on this treasure hunt as we map out the digital landscape where SEO meets CRO, sharing over twenty years of wisdom in website development and monetization. Learn how CRO is indispensable across various online business models—from e-commerce to B2B services—and discover how to refine your website into a conversion magnet. We're not just talking increased revenue; it's about fostering growth that's both sustainable and impactful. If you're ready to convert passive visitors into active contributors to your business's success, this episode is your golden ticket. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter</
S1 E74 · Wed, February 28, 2024
Get your Free copy of my 101 Quick SEO Tips
Send us a text You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E73 · Sun, February 25, 2024
Are Niche Sites Dead?
Send us a text Is the age of niche sites crumbling before our eyes? As an affiliate marketer and SEO expert with two decades of experience, I, Ed Dawson, expose the stark realities and future possibilities for niche sites in the wake of Google's 'helpful content update.' This episode isn't just another doomsday prediction; it's a clarion call for content creators who've felt the seismic shift beneath their feet. I dissect the essence of a niche site and argue against the black and white narrative that's been painted post-update, emphasizing that the problem isn't the niche, but how we build upon it. Through a candid exploration, I reveal why some sites took a hit and how others can learn from their pitfalls. I discuss the importance of coherence, depth, and user-centric design, steering away from the peril of mere click-chasing. No stone is left unturned as I share practical advice on crafting sites with robust architecture and a focus on genuine value—strategies essential for weathering the storm of digital change. Join me in this honest examination, as I provide the compass for navigating the evolving landscape of SEO and affiliate marketing. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E72 · Fri, February 23, 2024
What does Google really think about AI Content?
Send us a text Google Guidance on AI Content - https://developers.google.com/search/blog/2023/02/google-search-and-ai-content SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E71 · Wed, February 21, 2024
Link Building Using Awards
Send us a text Unlock the secret to elevating your site's credibility and watch your SEO soar with innovative link-building through the power of awards. With two decades of experience under my belt, I'm peeling back the curtain on how cleverly crafted awards can catapult your website into the limelight, as we explore the lesser-known strategies that top industry players use to gain those precious backlinks. In this episode, we're steering clear of the beaten path and venturing into the world of creating your very own awards for backlink success—a tactic that has propelled brands like uSwitch.com to SEO stardom in the UK. Not only does this method bolster your authority, but it also attracts links from industry titans, turning your brand into an awarding powerhouse. So tune in and equip yourself with the practical tips and real-world examples I've amassed, ensuring your link-building efforts are not just effective, but award-winning. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E70 · Mon, February 19, 2024
Move your content to the next level with Keyword Clustering
Send us a text Unlock the full potential of your website's content with a deep dive into the world of Keyword Clustering, as I, Ed Dawson, share my two decades of SEO wisdom. You'll come away with a fresh perspective on how to craft content that hits the sweet spot with Google, all while avoiding the SEO faux pas of cannibalizing your own efforts. Throughout the episode, we dissect the intricate process behind creating powerful keyword clusters, a method that has propelled KeyWordPeopleUse.com to the forefront of the industry. We'll explore the innovative techniques and cutting-edge software that have revolutionized how we group semantically related keywords, ensuring every piece of content you produce is a finely tuned magnet for search engine success. Tune in and transform your approach to SEO with insights and strategies that only come with years of experience in the trenches of site monetization. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E69 · Fri, February 16, 2024
Is The Helpful Content Update Throttling Your Traffic?
Send us a text Link To Carl's Podcast/Youtube - https://www.youtube.com/watch?v=w4KcuiqymHA Link to Twitter Thread - https://twitter.com/UKCarlBroadbent/status/1755149822900801985 Link to Google Search Liason Comments - https://twitter.com/searchliaison/status/1756030468561252718 SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E68 · Wed, February 14, 2024
To Follow Or Not To Follow, That Is The Question
Send us a text Unlock the secrets of link tagging with relationship values as I, Ed Dawson, unravel the complexities of SEO through my experiential lens. Prepare to navigate the nuanced terrains of nofollow, sponsored, and UGC tags, as we explore their critical roles in protecting your site and optimizing your link strategy. My two decades in the SEO arena have armed me with insights that promise to elevate your understanding and application of these pivotal attributes. In this episode of "SEO is not that hard," we journey from the genesis of the nofollow attribute to the sophisticated landscape of link attribution we see today. I'll share tales of how giants like Wikipedia and the BBC inadvertently nudged Google to refine its approach to evaluating links, and I'll guide you through employing these tags to distinguish between varying forms of content. Whether you're in affiliate marketing or a seasoned webmaster, this discussion is brimming with strategies to help you master the art of link attribution and keep your site in good standing with search engines. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E67 · Mon, February 12, 2024
The First Step in Mastering SEO That Most People Overlook
Send us a text Have you ever dreamed of launching your own website but felt overwhelmed by the thought of SEO? That's about to change. Join me, Ed Dawson, for a candid journey into the world of owning and evolving your digital presence. In episode 67 of "SEO is not that hard," I draw from my 20-year treasure trove of expertise to demonstrate just how empowering it is to build your very own website, whether you're an SEO novice or a seasoned professional. Embark on a masterclass of hands-on learning as we explore the ins and outs of keyword research, on-page SEO, and content creation from the ground up. Your site isn't just a canvas for your ideas; it's your laboratory for experimentation and growth in the ever-evolving SEO landscape. Discover the liberating benefits of steering your own digital ship free from client constraints and how that personal playground can keep you at the forefront of emerging technologies like AI. It's time to transform your SEO journey into an adventure. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E66 · Fri, February 09, 2024
When Guest Posting Goes Wrong
Send us a text Are Google cracking down on Guest Posting for Link Building? The Twitter threads I refer to in the podcast: NicheSiteLady Announces Google Penalty Marie Haynes thread on NicheSiteLady's penalty SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E65 · Wed, February 07, 2024
Google Cache - Demise & Alternatives
Send us a text Are you prepared to navigate the shifting tides of SEO without the once-reliable Google cache link? Get ready to explore the brave new world of search engine updates with me, Ed Dawson, founder of KeywordsPupilUs.com. As Google retires a tool long cherished by SEO experts, this episode is your guide through the turmoil, offering essential alternatives and strategies to ensure that your website remains visible and competitive. By tuning in, you'll gain the knowledge to keep your content fresh in Google's eyes, even as traditional methods become relics of the past. In our timely discussion, we'll unlock the secrets of utilizing Google Search Console's URL inspection tool and dive into the depths of the Wayback Machine at archive.org—a treasure trove of historical web page data. This episode isn't just about the loss of a tool; it's a masterclass in adaptability and foresight, crucial for anyone in the SEO game or managing online content. Join us as we chart a course through these changes, equipping you with the practical know-how to safeguard your rankings and stay ahead in the ever-evolving digital landscape. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E64 · Mon, February 05, 2024
Linkbuilding with Digital PR
Send us a text Discover the power of digital PR and how it revolutionizes link building. Mark Rofe's digital PR Course: https://www.digitalprcourse.com/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E63 · Fri, February 02, 2024
How I use ChatGPT
Send us a text Ever been bogged down by the intricacies of SEO technicalities? Prepare to have your mind blown as I, Ed Dawson of KeywordsPeopleUse.com, journey through the transformative powers of ChatGPT in SEO practices. I've pivoted from skeptic to advocate, and in this episode, I'm spilling the beans on how this AI has revolutionized my approach to technical SEO tasks. Get ready to learn about the incredible ways ChatGPT simplifies the implementation of hreflang tags, crafts complex robots.txt files, and generates schema markups faster than you can say "search engine optimization." As an affiliate marketer with over 20 years in the website game, I've seen it all—until now. I'm taking you behind the scenes to reveal how ChatGPT smoothly handles programming regular expressions and interacts with third-party APIs like a charm. Remember my struggle with the YouTube API? ChatGPT turned that around, saving me endless hours of Googling and troubleshooting. By the end of this session, you'll be equipped to supercharge your SEO strategy and tackle tasks like a pro with AI as your secret weapon. Whether it's optimizing content with precision or navigating APIs with ease, this episode is your ticket to soaring efficiency and SEO mastery. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E62 · Wed, January 31, 2024
SEO data sources - ChatGPT vs Google
Send us a text We cover the differences between Google's real-time web model and chatGPT's dataset limitations. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E61 · Mon, January 29, 2024
Google Search Console - Must have FREE tool
Send us a text Link to Google Search Console = https://search.google.com/search-console SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E60 · Fri, January 26, 2024
7 Farming Lessons for SEO
Send us a text If you've ever wondered whether the patience of a farmer could teach you a thing or two about the digital landscape, then you're in for a treat. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E59 · Wed, January 24, 2024
Lead Magnets - building contacts online
Send us a text Unlock the secrets of transforming casual website browsers into loyal followers with the expertise of Edd Dawson, founder of KeywordsPeopleUse.com. This episode promises to elevate your understanding of lead magnets, those crucial tools that convert visitor curiosity into concrete contact lists. Edd, a seasoned affiliate marketer and SEO with over two decades under his belt, doesn't just tell you why lead magnets are essential—he shows you how to create them with finesse. From simple checklists to comprehensive e-books, learn to craft offerings that not only captivate your audience but also leave them eager to share their contact details. Ever wondered how to keep your website visitors coming back for more? Edd reveals proven strategies that will help you establish a more profound connection with your audience. He'll guide you through the process of gathering valuable contact information and using it to push your content proactively, making your site a dynamic force in your visitors' inboxes. By the end of this episode, you'll have a treasure trove of actionable advice on leveraging lead magnets to make your website not just a one-time stop but a destination that users return to time and again. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E58 · Mon, January 22, 2024
Content That People Link To: Tools
Send us a text Despite what some will tell you, people will actually link to your content if it's good enough without you having to do any outreach or payment. Tools are the best content I've found for building links, listen in to find out more. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E57 · Fri, January 19, 2024
Programmatic SEO - deploying SEO at scale
Send us a text Ever wondered how the digital giants like Airbnb dominate search engine results with what seems like an endless supply of content tailored to every corner of the globe? That's the magic of programmatic SEO. No coding skills? No problem. I'll debunk the myth that you need to be a tech wizard to utilize programmatic SEO, making it accessible to all. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E56 · Wed, January 17, 2024
Parasite SEO: Climbing the SERPS on the Shoulders of Giants
Send us a text Parasite SEO is a real trending topic at the moment, but what is it? How do you do it? What are the potential risks and rewards? SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E55 · Mon, January 15, 2024
What podcasts do I listen to?
Send us a text The full list is: Niche Pursuits Podcast Search Off The Record Authority Hacker Podcast Nudge Doug Show Marketing Against The Grain Carl Broadbent This Week In Digital Marketing The Unscripted SEO Interview Podcast Forte Growth Startups For The Rest Of Us RHLSTP SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E54 · Fri, January 12, 2024
Understanding Blackhat - PBN's
Send us a text Navigating the shadowy labyrinth of SEO tactics can be daunting, but fear not, for I, Ed Dawson, am here to illuminate the path. Journey with me as we explore the controversial world of Private Blog Networks (PBNs), a black hat SEO strategy shrouded in risk and the potential for severe penalties. With my extensive background in website development and monetization, I'll disclose the hidden dangers of using these networks and why they may compromise your site's integrity. This episode is a deep dive into the mechanics of PBNs and their implications for your online presence. I'll discuss how PBNs are constructed, the allure of their short-term benefits, and the hefty price they come with—not just in maintenance costs but also in risking Google's wrath. If you're dedicated to cultivating a reputable and lasting online presence, you'll want to understand the perils of PBNs and how to sidestep these treacherous pitfalls. Join me in examining why white hat techniques prove to be the heroes of the SEO world, ensuring your climb up the search rankings is both ethical and enduring. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E53 · Wed, January 10, 2024
Affiliate Tips - Optimising for EPC
Send us a text Unlock the full potential of your affiliate website without chasing new traffic! Your guide for today's revenue-boosting journey is Ed Dawson, an SEO and affiliate marketing maestro with over two decades of experience. Ed lets you in on a little-known strategy that centers on maximizing your Earnings Per Click (EPC). By making each visitor to your site more valuable, you're setting up a foundation for exponential growth. It's time to leverage the traffic you have and watch your affiliate earnings soar. With Ed's expert insights, learn how to identify the most lucrative merchants and strategically steer your audience to click where it counts the most. Get ready to revolutionize your approach to affiliate marketing as Ed walks you through real-world examples from Broadband Credit UK and his own extensive portfolio. You'll discover how to make savvy adjustments to your website that go beyond generic advice, customizing the user experience and affiliate links to your audience's specific buying intents. From reshuffling comparison tables to page-level optimizations, this episode is a goldmine of practical tips that can be applied right away. Tune in to transform the way you think about affiliate marketing and take your online business to the next level with strategies that truly deliver. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E52 · Mon, January 08, 2024
How we went to BrightonSEO and came back with over 1000 new users without speaking to anyone
Send us a text Ever wondered how to snag the elusive attention of over a thousand potential users at a bustling SEO conference? With a blend of curiosity gap principles and a clever little flyer, we turned a simple prize draw into a whirlwind of brand interaction. We share how the right combination of branding, curiosity, and an enticing offer can lead to significant user growth and take your SEO game to new heights. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E51 · Fri, January 05, 2024
Backlinks - the Good, the Bad & the Ugly
Send us a text Backlinks count, yes, but they aren't all equal and they aren't all risk free. Google Link Spam policies: https://developers.google.com/search/docs/essentials/spam-policies SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E50 · Wed, January 03, 2024
Rank & Rent, the new SEO gold rush?
Send us a text Rank and Rent is the monetisation model that everyone seems to be talking about right now. However, is it as simple and lucrative as some say? We cover the opportunities up for grabs as well as the challenges that need to be overcome to successfully pull it off. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E49 · Mon, January 01, 2024
Retro SEOINTH - How to have great ideas?
Send us a text It’s New Years Day when this is being published so Happy New Year to everyone out there! As it’s the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer listener then these are the ones I’d not want you to have missed. Today’s episode I chose because it’s New Years Day and lots of people will be thinking about resolutions, and if there was one thing I could pick to suggest you try this year then this would be the one, how to have great ideas. I hope you enjoy! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E48 · Fri, December 29, 2023
Retro SEOINTH - The Power of Shared Learning: Mastermind Groups
Send us a text As it’s Christmas and the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer listener then these are the ones I’d not want you to have missed. Today’s episode is all about The Power of Shared Learning: Mastermind Groups I hope you enjoy! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E47 · Wed, December 27, 2023
Retro SEOINTH - Should you chase keyword search volume?
Send us a text As it’s Christmas and the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer listener then these are the ones I’d not want you to have missed. Today’s episode is all about why you shouldn’t be chasing keywords based on volume data. I hope you enjoy! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E46 · Mon, December 25, 2023
Retro SEOINTH - Quick SEO Tip #13 - Patience
Send us a text Yes it’s Christmas day when this is being published so Merry Christmas one and all! As it’s the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer listener then these are the ones I’d not want you to have missed. Today’s episode is all about the importance of patience in SEO, just a short one for Christmas Day, but short doesn’t mean it’s not an important one! I hope you enjoy! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E45 · Fri, December 22, 2023
Retro SEOINTH - Google Patents
Send us a text As it’s Christmas and the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer listener then these are the ones I’d not want you to have missed. Today’s episode is all about what we can learn from Google Patents to help us with SEO. I hope you enjoy! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E44 · Wed, December 20, 2023
Edd guests on The Unscripted SEO Interview Podcast
Send us a text Todays episode is something a bit different. Last week I was a guest on the Unscripted SEO Interview Podcast with Mark A. Preston. It was great of Mark to ask me to appear on a podcast that’s previously had such well known guests from the SEO Industry such as Rand Fishkin, Barry Swartz, Lilly Ray and many many other well known names. Mark has very kindly allowed me to post the audio of the episode here today. I hope you enjoy it. You can find more of Mark's podcast at https://www.markapreston.com/seo-podcast SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E43 · Mon, December 18, 2023
What Tools Would I Recommend?
Send us a text Tools covered in the podcast: https://mailchimp.com/ https://www.canva.com/ https://clicky.com/ https://www.descript.com/ https://www.buzzsprout.com/ https://clarity.microsoft.com/ https://www.dropbox.com/ https://trello.com/ https://keywordspeopleuse.com/ https://workspace.google.com/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E42 · Fri, December 15, 2023
Are Pages better than Posts on Wordpress?
Send us a text Welcome to another episode of SEO - It's Not That Hard! Looking to build authority on your WordPress site? You've come to the right place. We dive in by discussing a common conundrum - why, despite having amazing content, some posts struggle to establish authority. The culprit? WordPress's inherent structure. You'll learn how the reverse chronological order of posts can create a disconnect between related posts, making it tricky for both users and Google to find pertinent content. We'll explore the importance of site architecture, and why I advocate for using pages over posts. Uncover how to leverage a parent-child relationship with pages, which leads to the creation of a rich architecture for topical authority. There's also a discussion on how to use posts for time-sensitive content, and some tips for those looking to transition their content from posts to pages. Whether you're starting anew or reconfiguring an existing site, you'll gain valuable insights on enhancing your site's topical authority. Tune in and let's unravel the mysteries of WordPress together. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E41 · Wed, December 13, 2023
Questions, not Keywords, and why it's not just for SEO
Send us a text We'll see how a focus on queries can revamp your SEO strategies, as well as how to build topical clusters and authority to significantly boost results. For those in PPC, I'll share insights on identifying potential objections through understanding the questions people ask, helping you craft more effective landing pages and skyrocket conversion rates. I'll also explain how, as a copywriter, focusing on people's questions can simplify switching between different client's topic areas and help you delve deeper into new areas. And if you work in an agency, I'll show you how understanding the questions that real people ask about a brand can enhance client relationships and improve the execution and delivery of projects. So strap in as we break down how questions can provide a competitive edge in the world of online marketing! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E40 · Mon, December 11, 2023
Evaluating expired domains and domains at auction
Send us a text A friend recently shared a link to a telecoms niche domain on an auction website. Intriguing, right? So, I embarked on an evaluation journey using tools like the Wayback Machine and 'whois' commands. I delved into its past—its history, backlinks, and previous content—all in real-time, for you to learn and apply. We will explore if the domain had completely expired or if it's been re-registered. Don't miss out on this treasure trove of practical advice and insights that could give you an edge in your SEO strategy. Spoiler alert: You might want to check episode 39 for a deep dive into 301 redirects! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E39 · Fri, December 08, 2023
301 Redirect tips
Send us a text Do you know what happens when a visitor clicks on a link that leads to a page that no longer exists on your website? They're met with a dreaded 404 error message, a dead-end that can frustrate users and harm your website’s reputation with search engines. But there's a simple solution - 301 redirects. As your host, Ed Dawson, founder of QWidthPeopleUsecom, I'll unpack the concept of 301 redirects and explain why they're a crucial part of maintaining a healthy and efficient website. Let's debunk the myth that 301 redirects are complex. Think about it as rerouting your mail when you move houses. That's what a 301 redirect does, it reroutes your website's traffic to a new destination while preserving important ranking signals like history and backlinks. Whether you're an ecommerce store owner considering product page deletion or thinking about a change in your website's URL structure, this episode will be a valuable guide. So get ready, because we're going to ensure you're maximizing the value of your content and maintaining the user experience at the highest level. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E38 · Wed, December 06, 2023
The 8 Step Topical Cluster Design Process
Send us a text Ready to conquer the SEO world with the power of topical authority? Well, buckle up because this episode is all about how to turn your website into a beacon of information that Google can't resist. Your guide through this SEO jungle, Edd Dawson, the founder of KeywordsPeopleuse.com, lays bare the magic woven by topical clusters, pillar pages, cluster pages, and internal links. Edd meticulously explains his proprietary 8-step topical cluster design process that helps you harness the full potential of your site. You'll learn how to collect and analyze keywords and questions, identify core themes, and streamline your content into a logical and accessible format. Remember, SEO isn't rocket science and with Edd's guidance, you'll not only navigate but master it! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E37 · Mon, December 04, 2023
Site Architecture For Topical Authority
Send us a text Ever wondered why your content-rich site fails to attract the traffic it deserves? I'm Edd Dawson, and I'm here to reveal how site architecture for topical authority can be your game-changer. As the founder of KeywordsPeoplesuse.com, my experience resonates with instances where brilliant content simply lacks the strategic planning of organization. Let me introduce you to the concept of a topical cluster - a secret weapon in organizing your site effectively. We'll dive into practical examples from my previous site, Broadband.co.uk, to understand how a broad topic can be broken down into detailed subtopics. Discover the three core elements of a topical cluster - the pillar page, cluster pages, and internal links, and learn how to use these to boost your site's navigability and improve Google's understanding of your content. Don't miss your chance to take your site from a jumbled pile of content to a well-structured library of information. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E36 · Fri, December 01, 2023
New Developments and Book Coming Soon
Send us a text What if you could demystify SEO, build topical authority and rank your websites with ease? It's all about using automation, AI, and smart tools to speed up the process of architecting content for your website, bringing the weeks-long work down to mere hours. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E35 · Wed, November 29, 2023
Why don't we talk more about Content?
Send us a text Why is it that people in SEO don't talk more about content? What if I told you that without great content, all other aspects of SEO are pretty much pointless? I'm Edd Dawson, and in this conversation, we'll be challenging the prevailing narrative by putting content at the center of our SEO strategy. We'll explore why top-notch content trumps any SEO hack, and why investing in quality content creation is a long-term investment that pays off substantially. We'll blow the lid off the secret to creating great content—it's simpler than you think. Drawing insights from my eight-part series on the Google Quality Rated Guidelines, I'll be guiding you on how to craft content that Google loves and your users need. We'll discuss how to answer your users' queries effectively, build topical authority, and structure your site in a user and Google-friendly manner. This episode is a must-listen for anyone who's serious about getting their content strategy right and laying a solid foundation for SEO efforts. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E34 · Mon, November 27, 2023
Google Quality Rating - Part 8 - Summary and Key Takeaways.
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Ever wondered why your website is not ranking well on Google? The answer lies in understanding Google's Quality Rater Guidelines. We're wrapping up our series on these guidelines, unravelling the secret sauce that determines page quality. We've been on a fascinating journey, dissecting everything from page purpose, to YMYL (Your Money or Your Life) topics, to the various elements on a page - the main content, supplemental content, and even ads. We've learned that it's not just about having a clear and accurate title, but also about making your homepage and information about the site and content creators easily accessible. And how your website type and topic can actually shape the expectations of the raters. In this episode, we're delving deeper into the intricacies of content quality as defined by Google. We'll break down the spectrum of quality, from low-grade spam, right up to the zenith of high-quality content. We talk about a myriad of crucial aspects - the page's purpose, the presence of ads, and the effort, originality, and talent that goes into the content. Not to mention, how external reputation and expertise can make or break your page's quality. By the end, we promise you'll have a finer understanding of what constitutes high-quality content and how you can enhance yours. And to top it all off, we'll share our key learnings from these guidelines, offering you invaluable tips on how to stand out with original content, build trust with your audience, and maintain a positive online reputation. So, sit back and get ready to master Google's Quality Rater Guidelines. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on <a href='https:
S1 E33 · Fri, November 24, 2023
Google Quality Rating - Part 7 - Encyclopedias, Error pages, Forums and rater FAQ.
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Ever wondered if an art page could be considered high-quality content? Or how an error page could potentially boost your site's reputation? Put your queries to rest as we delve into the final part of Google's Quality Rater guidelines, focusing on the art of page quality rating. We discuss the various nuances of rating different types of pages, from encyclopedic entries to error pages, helping you understand how expert editors and external references could impact the quality of sites like Wikipedia. Plus, we share practical examples of rating error pages that can actually enhance your website's reputation. Ever thought about the role of interstitials in impacting page quality ratings? Dispel those myths as we break down the FAQ section of Google's Quality Rated Guidelines, highlighting ten critical questions that will reshape your understanding of page quality. We discuss the importance of content, trustworthiness, user experience, and the part they play in determining high-quality pages. We also debunk the misconception that certain pages, like celebrity gossip or art pages, are always deemed low-quality. Remember, it's not the page type but the content's quality, purpose, and user experience that truly matters! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 Lic
S1 E32 · Wed, November 22, 2023
Google Quality Rating - Part 6 - High and Highest Quality Content
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Ever wondered how Google determines the quality of your content? Prepare to illuminate the obscure corners of Google's quality rating process as we journey through the maze of algorithms and criteria that can make or break your website's ranking. We've got the inside scoop on what sets high and highest quality content apart. Our chat revolves around the significance of beneficial purposes, trustworthiness, quality of the main content, and the indelible impact of a positive reputation. Strap in as we delineate what it takes to create highest quality web pages. We'll unravel the importance of comprehensive, precise content, and the role non-intrusive ads play in Google's assessment. Unearth the critical role of content creator's information and how unique content, shaped by highly proficient individuals, is the lynchpin of high ratings. We also explore the power of reputation, experience, expertise, authoritativeness, and trustworthiness (EEAT) in the rating process. With explicit examples of high and highest quality pages on display, this conversation is a goldmine for anyone aspiring to optimize their web content. Let's get ready to decode the secrets of Google's quality rater process. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creat
S1 E31 · Mon, November 20, 2023
Google Quality Rating - Part 5 - Low and Medium Quality Content
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E30 · Fri, November 17, 2023
Google Quality Rating - Part 4 - Lowest Quality Content
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E29 · Wed, November 15, 2023
Google Quality Rating - Part 3 - Page quality rating considerations
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E28 · Mon, November 13, 2023
Google Quality Rating - Part 2 - the wider website and content creators.
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E27 · Fri, November 10, 2023
Google Quality Rating - Part 1 - Purpose, YMYL, and Content Types
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E26 · Wed, November 08, 2023
Machine Learning and SEO (plus how it may feed into the Helpful Content Updates)
Send us a text Ever wondered how Google decides what's 'helpful'? Get ready for a journey into the incredible world of machine learning and its role in Google's ranking and classification of website content. I'm your host, Edd Dawson, and in this episode, I'll be shedding light on how machine learning is different from traditional programming, using a relatable example to illustrate this concept. Listen closely as we probe into Google's pioneering advancements in artificial intelligence, and explore the theory that Google might be utilizing machine learning to determine what is 'helpful' for users in terms of website content and elements. Could the Google Quality Raters' evaluations serve as the training data for this model? Join me in this insightful discussion about the intersection of AI, machine learning, and SEO, all simplified into digestible information that you don't want to miss. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E25 · Mon, November 06, 2023
New content coming soon and new features at KeywordsPeopleUse.com
Send us a text Just a quick one to keep you up to date on what's coming soon! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E24 · Fri, November 03, 2023
The Importance of Answering Peoples Questions
Send us a text Here's a game-changing concept for all you content creators out there: what if search engines are actually answer engines? We're going to explore the incredible potential of answering people's questions with your content. By covering every possible question within your niche, you'll establish your site as an authority, do your keyword research, and become a reference for others – all in one go! But, that's not all! The second part of our discussion veers into a more practical territory. How do we find the questions your audience is asking, and how do we develop content around these queries? While this could be a manual effort, wouldn't it be nice if there was a tool that could help? That's where keywordspeopleuse.com comes in, making the process quicker and more efficient. In the end, this approach benefits you beyond just building authority – it creates a complete SEO package that elevates your site to the next level. So tune in, and let's revolutionize your website together! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E23 · Wed, November 01, 2023
Monetising - Digital Products
Send us a text What if I told you that the skills you already possess could actually be the key to creating a lucrative digital product? As the founder of keywordspeopleuse.com, I have some first-hand experience to share. Follow along as we unravel the world of digital products, exploring everything from eBooks and online courses to photography and website templates. Whether you're selling on major marketplaces like Amazon or your own website, there's a wealth of opportunities waiting to be discovered. We'll be diving into some real-life success stories, including my personal experience of creating and selling an eBook . We cover why you should consider digital products over other forms of monetizing like affiliate marketing or display ads. You'll learn how digital products offer a unique way to build customer relationships, the convenience of having no inventory cost, and the joy of replicating and selling your product over and over again. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E22 · Mon, October 30, 2023
Monetising - Display Ads
Send us a text Are you ready to turn your website into a golden goose? I'm Ed Dawson, here to guide you through the labyrinth of display ads, showing you how they can be your website's cash cow. I'll introduce you to these ads, their various types and how they function. You'll grasp how they generate income, either via cost per click (CPC) or revenue per thousand impressions (RPM), and become familiar with some jargon in the display advertising world. You'll realize that setting up display ads is a piece of cake compared to affiliate marketing, with the entire process taken care of once you sign up with a display network. Join me as I walk you through the process of getting display ads on your website, beginning with Google's AdSense network, famed for its ease of entry. We'll also explore networks like Monumetric, Mediavine, and Raptive, which may offer higher RPMs but require certain traffic levels. Together, we'll delve into maximizing your earnings and discuss how various factors, such as your website traffic, niche, users' geographical location, and economic factors, impact your income. Towards the end, I share my journey using display ads and identify the best time to incorporate them into your website. So, if you're seeking ways to make your website an income generator, this is the podcast episode you need to tune into! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E21 · Fri, October 27, 2023
Monetising - Affiliate Marketing
Send us a text We start by dissecting the roles of every player in the game – the merchant, affiliate marketer, consumer, and the oft-ignored affiliate network. Discover how affiliate networks can be your secret tool to scout the best products and niches, and get the inside scoop on how to win a merchant's approval. The first half is all about setting the stage – understanding the participants and their motivations. As we transition to the second part, it's all about taking action. We talk about how to pick a niche that resonates and the steps to get affiliated with a network. Get ready to understand everything there is to know about generating affiliate links and the stages of commissions. Grasp the varied landscape of affiliate programs and the treasure trove of analytics they provide. Whether you're just testing the waters of affiliate marketing or have been paddling around for a while, there's a wealth of knowledge to be gained here. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E20 · Wed, October 25, 2023
When should I monetise my website?
Send us a text What if you had the blueprint to effectively monetize your website, without undercutting your hard-earned traffic or user experience? Join me, Edd Dawson, as I dish out hard-won insights and practical strategies on how to turn your website into a money-making machine. We'll navigate the world of e-commerce and lead generation, shedding light on why these types of websites should be monetized from the get-go, and then, pivot to a different monetization timeline for content-driven sites like travel blogs or recipe sites. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E19 · Mon, October 23, 2023
Deciphering E-E-A-T with Google Patents
Send us a text Ever wondered how Google determines the ranking order of web content? We will reveal how EEAT - experience, expertise, authority, and trust - guides this process. We'll discuss how the addition of the second 'E' for experience in 2022 has redefined content ranking. We'll also explore the endemic issue of credibility in author bios and examine two intricate patents - generating author vectors and generating website representation vectors - that we believe are strongly tied to EEAT. In the second half of our conversation, I'll guide you on how to assert yourself as a topical authority. We'll underline the importance of creating content depth to ensure accurate categorization by Google. We'll also discuss the significance of authorship, and how it may not be the ultimate solution for content issues. We'll examine Google patents and their algorithm direction, but remember, a patent doesn’t guarantee full implementation. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E18 · Fri, October 20, 2023
Google Patents
Send us a text Ever wonder how SEO can sometimes appear as a mysterious box with unpredictable results? What if we could uncover some of its secrets directly from Google’s patents? Yes, you heard it right. In this episode, Edd Dawson, the founder of KeyWordsPeopleUse.com, decodes the intricate world of Google's patents, explaining how these can be utilized to enhance your understanding of Google's search process, especially from an SEO viewpoint. Links: - Google People Also Ask Patent - Seobythesea.com - Google Patent Search Engine SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E17 · Wed, October 18, 2023
Mastermind Groups: The Untapped Resource in your SEO Strategy
Send us a text What if you had a group of trusted peers to bounce off your business challenges and SEO queries? Discover the transformative power of Mastermind groups in this episode where our host, Edd Dawson, founder of KeywordsPeopleUse.com, takes you on a journey through his experiences in his own Mastermind group since 2015. He emphasizes how these groups foster a culture of honesty and openness, providing an outlet for entrepreneurs to discuss the highs and lows of their business trajectory, something that is often missing when running a business single-handedly. Edd also connects the dots between Mastermind groups and SEO, expressing his belief in the immense potential such groups can unlock for those struggling with their SEO efforts. He guides us through the two ways one can join these groups, either informally via connections or formally via paid channels. Tune in, and let's explore the power of Mastermind groups together. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E16 · Mon, October 16, 2023
More Google Updates and new features at KeywordsPeopleUse.com
Send us a text Are you feeling the tremors of Google's constant updates in your SEO? Don't let it rattle you! In our latest episode, we decode the effects of Google Core updates and Spam updates, laying out strategies on how to ride the wave calmly. Our host, Edd Dawson, shares his insights on how to understand these changes and adapt your SEO strategies accordingly. But that's not all! We also announce new features on our platform, KeywordsPeopleUse.com that aim to enhance your user experience. Whether you're a free user or a paid subscriber, our new functionalities to save, edit, and update articles generated using our AI will come in handy. Plus, we emphasize the importance of proofreading AI content and how you can customize your articles to your preferences. Join us, as we explore the fascinating world of AI and SEO, and learn more about the developments that are reshaping the industry! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E15 · Fri, October 13, 2023
Helpful Content Update - some early findings
Send us a text What if there's a pattern hidden within the Google Helpful content update that can drastically impact your website's SEO? Join me, Edd Dawson, as we meticulously analyze the update's effects on my various websites and how they are monetized. Surprisingly, it appears that sites monetized purely by affiliate weren't negatively affected, while those with display ads saw reduced traffic. Intriguingly, my newest, unmonetized sites experienced a significant boost in traffic as the update concluded. Are display ads the culprit behind the slump in traffic? I'll be testing this hypothesis by removing display ads from several sites and observing the results. While I navigate this SEO maze, you can glean valuable insights that could potentially revolutionize your own SEO strategies. As the situation unravels, stay tuned for updates and never hesitate to reach out with your own observations or questions. After all, SEO isn't that hard - let's navigate it together! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E14 · Wed, October 11, 2023
The additional benefits of building Topical Authority
Send us a text Sure, building topical authority is great for SEO, but it's also got benefits above and beyond that, including more immediate ones. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E13 · Mon, October 09, 2023
How to have great ideas
Send us a text Having great ideas isn't as hard as you think, you already will have had loads of great ideas, you are just missing out on them by not using the very simple process we'll cover in this episode. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E12 · Fri, October 06, 2023
September 2023 Google Helpful Content Update
Send us a text The September 2023 Google Helpful Content Update has been the biggest I've seen in many years, probably the biggest since Penguin and Panda almost 10 years ago. Here's my thoughts on the update, and what I'd do next. The Google help document about creating helpful content that I refer to can be found here https://developers.google.com/search/docs/fundamentals/creating-helpful-content SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E11 · Wed, October 04, 2023
Why you shouldn't chase keyword search volume
Send us a text Have you been running around in circles, searching for those elusive high-volume keywords? Stop. Take a breath, and turn your SEO strategy on its head. We explore the concept of building a useful website, one that answers the people’s questions, thereby ranking organically for more keywords. It's not just about hitting high volume keywords, sometimes the magic happens in the most unexpected places. Trust us, you can't cover it all, and you don't have to. From content strategy to website hierarchy, we tackle it all. But here's the thing, you can't get bogged down in the analysis and the planning. Take our word for it, just start and the rest will follow. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E10 · Mon, October 02, 2023
So I caught COVID, again. Here's how it's affected my income.
Send us a text COVID sucks, that's for sure. Hear how coming down with it again affected my business and income. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E9 · Fri, September 29, 2023
White Hat to Black Hat and everything in between.
Send us a text Ever felt confused about the SEO world's terms - white hat, black hat, and even the grey area in between? We trace back the origins of these terms to 1950s Western films and how they've evolved into SEO terminology today. We'll dissect the potential implications of employing black hat techniques, highlighting their impact on the longevity of your project. Also, we dive into the darker side of black hat SEO, where techniques can cross into illegal territory. Whether you're a white hat, a black hat, or somewhere in the grey area, this episode will offer a clear understanding of where you stand and your risk appetite. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E8 · Wed, September 27, 2023
Quick SEO Tip #37 - Handling Google Updates
Send us a text Ever been hit by a Google update and felt like the world is ending? Edd's been there and done that, here's his advice on how to handle a Google Update as it's rolling out. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E7 · Mon, September 25, 2023
Quick SEO Tip #13 - Patience
Send us a text SEO is a long term play, you need patience and perseverance to get the best results. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E6 · Fri, September 22, 2023
Why I launched KeywordsPeopleUse.com
Send us a text In this episode, Edd covers why he founded KeywordsPeopleUse.com, the 'Authority Builder Framework' it's built around, and how to use it to build authority and organic rankings for any topic. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E5 · Wed, September 20, 2023
The story of Broadband.co.uk
Send us a text In this episode, Edd covers the story of the broadband comparison website broadband.co.uk from its inception in 2004 to his successful exit in 2021. It wasn't all plain sailing, with several challenges along the way, notably Google Panda and Penguin penalties that had to be overcome. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E4 · Mon, September 18, 2023
How did I end up in SEO?
Send us a text A common question I get asked is "How did you end up in SEO?" So here's the short story of where I came from and how it landed me quite accidentally in the world of SEO. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E3 · Fri, September 15, 2023
Quick SEO Tips #1 - Speed
Send us a text How would you react if I told you that Google hates slow-loading sites? Yes, you heard that right. In this episode, we're tackling the often overlooked importance of site speed in SEO. We'll explore how Google's user-centric approach places a high value on quick, snappy websites that deliver not just the right answers, but also a smooth user experience. In the following part of our chat, we'll get hands-on with tools like Google's Page Speed Insights and Pingdom Website Speed Test - invaluable resources that will help you assess your site's performance. We'll also delve into some practical hacks to supercharge your website speed, from the simple act of compressing your images to the more complex task of enabling browser caching and employing a content delivery network (CDN). Useful Links: https://pagespeed.web.dev/ - Google PageSpeed Insights https://tools.pingdom.com/ - check your pagespeed https://picresize.com/ - compress your image files https://www.minifier.org/ - minify your CSS and Javascript https://www.cloudflare.com/ - Cloudflare CDN https://jetpack.com/features/design/content-delivery-network/ - Jetpack CDN https://aws.amazon.com/cloudfront/ - Amazon Cloudfront CDN SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E2 · Wed, September 13, 2023
Why "SEO Is Not That Hard"?
Send us a text In this episode, Edd covers why he named the podcast "SEO Is Not That Hard". SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
S1 E1 · Mon, September 11, 2023
Getting Started
Send us a text In this episode, Edd covers the topic of Getting Started . If you don't get started, then nothing will ever happen for you, so it seemed the perfect topic to cover as the first podcast. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin , Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
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