In today's episode of the Passion Struck podcast, I sit down with Dr. Ayelet Fishbach to discuss her new book Get It Done as well as how to find the fun path to achieving a goal. | Brought to you by Indeed. Receive a $75 credit at:  https://www.indeed.com/passionstruck.

Dr. Ayelet Fishbach is a behavioral science and marketing professor at the University of Chicago Booth School of Business. She was president of the Society for the Study of Motivation and continues to publish her insights into motivation research. Her work has appeared in journals such as Psychological Review and the Journal of Personality and has been publicized through media outlets including CNN, the Chicago Tribune, NPR, and the New York Times. She is the author of GET IT DONE: Surprising Lessons from the Science of Motivation. 

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What I Discuss With Dr. Ayelet Fishbach

Many books have been written about influencing and motivating others but very little is documented on the science of motivating yourself. Dr. Ayelet Fishbach shares how you can set and achieve goals for yourself whether they are at home, at work, or in relationships and why it is harder than it may seem. We discuss how to know where to start, what to do to tackle obstacles, how to intentionally decide which tasks to focus on and how to get help from others to accomplish the goals.

• What Ayelet learned from being raised in an Israeli kibbutz and how it shaped who she is today.
• Advice on how to overcome chronic loneliness.
• The framework for goal mastery.
• How to set a goal.
• How to keep the momentum going.
• How to juggle and prioritize goals.
• How to use and help people in your life to reach your goals.
• The difference between Do versus Do not goals.
• What is suppression and why is it notoriously hard to do?
• What we can learn from the loss-aversion principle.
• Why incentives matter.
• Why human beings are wired to choose immediate gratification over benefits we have to wait to receive?
• Why intrinsic motivation is the best predictor of engagement.
• Have any questions, comments, or stories you’d like to share? Drop us a line at info@passionstruck.com!
• And much more…

Where to Find Dr. Ayelet Fishbach

* Website: https://www.chicagobooth.edu/faculty/directory/f/ayelet-fishbach 

* LinkedIn: https://www.linked