The Business of Branding
Your brand isn’t just a logo—it’s a movement. Welcome to The Business of Branding, the podcast that helps you build a brand that stands out, speaks up, and scales with purpose. Hosted by branding expert and entrepreneur Nikki Arensman, this show is packed with actionable strategies, expert insights, and founder stories that will transform the way you think about branding and business growth. Whether you’re just starting out or ready to take your brand to the next level, you’ll walk away from each episode with the tools and inspiration to build something that truly lasts. We’re talk...
Mon, May 16, 2022
71. Motherhood & Business, Losing Your Social Media & Becoming Iconic with Jen Szpigiel
Motherhood and entrepreneurship often become a mirror for each other. In this episode, we dive into the polarity of both of them and how to shift perspective if you begin to feel the overwhelm of either. We are joined by Jen Szpigiel, the founder and CEO of Becoming Iconic, a 7 figure global business & leadership brand that elevates entrepreneurs who desire to create a 7 figure legacy. Jen recently lost access to all of her social media accounts and talks us through what that has been like and how she approached moving forward from ground zero when it came to her ‘following’ - spoiler alert: its realllyyyy good. Jen is a wealth of knowledge and inspiration for anyone building their own empire (especially Moms!) and how to stay in a state of abundance through the ebbs and flows. Episode highlights: 02:40 - Jen’s journey as a mom that made her decide to start her own business 06:05 - First time mom Nikki and why she decide to sell her clothing line 10:00 - Changes in family set up over the generation 20:45 - Jen’s social media strategy and how she handled losing all of her social media handles 32:27 - The difference of “just” showing up vs showing up “intentionally” 40:18 - Setting up boundaries for your social media content and finding the best platform for you and your business Lets Connect: Instagram Facebook Website
Tue, May 03, 2022
70. The Foundations of Being An Authority Brand with Steph Weber of The Weber Co.
How can you stand out as an authority brand in a saturated market? So excited to connect with another fellow Brand Strategy gal, Steph Weber who is the CEO of The Weber Co - a full-service brand coaching & done-for-you agency. Today, Steph brings a fresh perspective on what it means to build an Authority Brand and how to carve out YOUR space on the internet. We dive into why knowing your vision is so important, the things to get started on right away to build a strong brand foundation and how messaging and knowing who your ideal avatar is impacts the longevity of your business. More About Steph and The Weber Co. through their website www.theweberco.com Connect with Steph via Instagram @stephnweber Lets Connect: Instagram Facebook Website
Tue, April 26, 2022
69. How I Approach Lead Generation That Doesn't Include Instagram {Solo Episode)
Struggling on generating consistent leads and generating them as paid clients? A few days ago I polled my Instagram audience for best topics to record for solo episode and as per your request I’ve come with this helpful topic to help you. Generating leads is just one of the struggles of entrepreneurs and converting them to sales is just another. I dive into the different types of leads I am always aware of and the different ways that I generate both client & customer leads. I focus a lot on how I do this in a really simple way that is efficient because.. you know, mom life! Episode highlights: 01:33 - Current social media platforms I’m on and other future content plans 06:14 - My definition of clients and customers 08:21 - My lead generation mechanism for growing my email list 12:48 - My low ticket funnel and how it helped grow both my Instagram audience and my business 21:05 - My second lead generation mechanism and how it converts audience into my email list, paid low ticket funnel customers and wider audience and following growth. Take a peek at Brand Identity Breakthrough that I referenced a few times in the episode! Lets Connect: Instagram Facebook Website
Tue, April 12, 2022
68. The Hybrid-Hype Method To Consistently Fill Your Services & Programs with Brandi Mowles
This episode is.... amazing. To be honest, I was personally taking notes during several moments while simultaneously prepping the next question for Brandi. I am excited to introduce you to Brandi Mowles - a mama and marketing genius who has scaled her business to 7-figures in just under 2 years while keeping her team small and mighty (just 3 people, including herself!). She is all about simple systems and CONSISTENCY - which has paid off immensely for her and can for you too. In this episode, she shares about her own business structure, how she consistently brings in monthly revenue through her launch methods, and how you can implement this in your own biz. Lets Connect: Instagram Facebook Website Connect with Brandi: brandimowles.com IG: @brandimowles Million Dollar Training Lets Connect: Instagram Facebook Website
Tue, April 05, 2022
67. The #1 Thing You Need To Know About Your Ideal Client TO Create Sell-Out Offers They Gotta Have
Quick solo mini-episode from my car! I did an IG Live and wanted to share it here on the podcast because the content itself is really actionable! In this episode, I am sharing the #1 thing you have to know about your ideal client if you want to create sell-out offers that they GOTTA HAVE! I also include examples and ways to implement this so you can start applying it to your messaging and business right away! Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Tue, March 29, 2022
66. Productivity Hacks To Build Your Business On A Part-Time Schedule With Holly Haynes
This week we are welcoming Holly Haynes to the show and get ready...because it's packed with tips and tricks to maximize your time and make the most out of the hours you're working in a day! Holly has built a successful business while working on a super part-time schedule and growing her family. What I love so much about this conversation are her clear actionable tips that can be tested out and applied to your work schedule if you're needing to reduce your hours spent at the computer! Lets Connect: Instagram Facebook Website Connect with Holly: Hollymariehaynes.com IG: @holly_marie_haynes Pod - Crush the Rush Lets Connect: Instagram Facebook Website
Tue, March 22, 2022
65. How to Create User Generated Content with Elizabeth McNevin of Sociale Consulting
User Generated Content (aka UGC) is one of the best ways to get your audience excited and sharing your products or services. Elizabeth McNevins is the founder of Sociale Agency where she daily witnesses all the ways the UGC is giving her clients a major return on their time & money by amplifying sales. Whether it's through paid advertising or organic content, there are tons of opportunities here! In this episode, we break down what UGC is and Elizabeth shares lots of examples so that you can start creating for your own business and reaping the benefits. There is also a Free Checklist with 27 hacks to unlock the power of user generated content that has your name all over it! Lets Connect: Instagram Facebook Website Connect with Elizabeth: socialeconsulting.com Authentic Ad Accelorator IG: @socialelizabeth FB: /socialeconsulting Lets Connect: Instagram Facebook Website
Tue, March 08, 2022
64. The Power Of A Community with Stephanie Cartin, Founder of Entreprenista
Stephanie is the Co-Founder of Socialfly and Entreprenista, alongside her business partner, Courtney Spritzer. For the last decade, they have built their businesses from the ground up through networking and community building. If anyone knows the value of having a community, it's Stephanie! She and I connected through a networking group during 2020 and totally hit it off, sharing about our ups and downs as female founders and how we wished we had a strong community for guidance, support (and let's be honest, to vent!) when we got started many years ago. When Stephanie told me she was going to create this community, I was so excited to become a member! In this episode, we will dive into Stephanie's background and how she got started and share more info about the community she is building and the importance of connection when you're trying to grow and scale your business. Lets Connect: Instagram Facebook Website Connect with Stephanie: Sign-up For The League IG: @stephjillcartin IG: @entreprenistas Lets Connect: Instagram Facebook Website
Tue, February 01, 2022
63. Being The Solution With Piggy Paint Founder Melanie Hurley
What mom doesn't agree that putting toxic polish on our little's fingers is a bad choice - and that there must be a better product?! This was exactly Melanie Hurley's thoughts 13 years ago when she had an a-ha moment that sparked the birth of Piggy Paint. Melanie is a mom of 2 and over the last decade has changed the nail polish industry for good. Listen in to learn how she got started, where the name piggy paint came from, and how she stays inspired to keep expanding the business! Lets Connect: Instagram Facebook Website Connect with Melanie: piggypaint.com IG - @piggypaint Lets Connect: Instagram Facebook Website
Tue, January 25, 2022
62. Owning Your Power with Laura Taylor founder of Mingle Mocktails
For Laura Taylor, starting Mingle Mocktails was a no-brainer decision for her. After seeing how alcohol was affecting her life she embarked on a sober journey and was frustrated at the lack of alcohol-free drink options that didn't scream 'I'M NOT DRINKING!'. After some research, she dove in on creating Mingle Mocktails and hasn't looked back. Laura shares her story, her struggles, and how her path to becoming an entrepreneur allowed her to truly own her power and her truth in living an Alcohol-Free lifestyle! Lets Connect: Instagram Facebook Website Connect with Laura: www.minglemocktails.com IG: @minglemocktails FB: /MingleMocktails Lets Connect: Instagram Facebook Website
Tue, January 18, 2022
61. Writing Emails That Do The Selling For You ALL YEAR LONG with Brittany Long
Former middle school teacher turned email copywriter, Brittany Long, is changing the way business owners look at their email list. She owns an evergreen email agency called Win With Systems and helps business owners make the most out of their email list through automated, on-going, year long email sequences that do the selling (and nurturing!) for you. After a cancer scare, she realized just how valuable her time is, and perhaps it wasn't best spent inside the classroom. After trying out 27 different side hustles, she found the thing that not only creates massive growth for her clients but follows her truth which is freedom on Friday for everyone! Tune in for her best tips on how to get started writing consistent emails to your list. Lets Connect: Instagram Facebook Website Connect with Brittany: IG: @thequeenofevergreen winwithsystems.com Welcome and Wow Course Lets Connect: Instagram Facebook Website
Tue, January 11, 2022
60. Growing Your Team & Your Intellectual Property through Trademarking with Lauren Boyd
Lauren Boyd left her corporate job in business law to start her own Legal Firm. Through her practice, Guide My Business, Lauren empowers entrepreneurs to build a strong foundation for their businesses through relationship-focused legal advice. We dive deep into her hiring process (an unintentional but super powerful conversation!) and then Lauren answers hot questions about trademarking - like, should you consider doing a trademark search before you start a brand design process?! If you want to learn how to grow your team and your business's intellectual property, this is the episode for you! Also! Lauren is hiring for full-time and part-time attorneys to join her growing team. These are fully remote positions! Reach out to her for more details. Lets Connect: Instagram Facebook Website Connect with Lauren: IG: @guidemybusiness & @thelaurenboyd Website: thelaurenboyd.com & guidemybusiness.co Shop: thelaurenboyd.com/shop Lets Connect: Instagram Facebook Website
Tue, November 30, 2021
59. How To Build A Recognizable Brand With A Solid Foundation with Maureen Mwangi
Maureen was raised by her entrepreneur parents in Kenya - she quickly realized entrepreneurship was not very common in her community and that her beliefs were different than others around her because of it. Maureen's brainpower is behind some of the brands you know and love like Chobani, Loreal, and Dove. Maureen’s zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth. This episode is a MUST LISTEN if you are at any stage (idea stage - thriving stage in the market) of a product-based business... but also if you just want to be blown away by killer marketing tips! Lets Connect: Instagram Facebook Website Connect with Maureen: www.startwardconsulting.com Product Profit Lab Big Brand Academy Facebook Lets Connect: Instagram Facebook Website
Tue, November 16, 2021
58. Creating Experiences Through Your Life & Work with Donatella Arpaia
Donatella Arpaia spent her summers in Italy, was quite literally raised in a restaurant, and at the age of 27 - ditched her career in Law to follow in her family's footsteps and open up her first Restaurant. She is now a mom of 3, a regular judge on Food Network's Iron Chef, and has years and years of insight that she shares in this episode. From being young and naive living her dreams in New York City while she built her career, to pivoting during the pandemic, to now putting her health and self-care first... this episode is a must-listen if you want to be inspired and uplifted...and also if you like meatballs! Lets Connect: Instagram Facebook Website Connect with Donatella: donatella.com @donatellaarpaia Lets Connect: Instagram Facebook Website
Tue, November 09, 2021
57. How To Be Legally Protected In Your Business From Day One with Berkley Sweetapple
Listen in to hear how Berkley went from Law School to litigation career to then being the go-to legal support system for women in these online communities she joined. Ultimately this has led her to opening up her own legal practice and helping women be legally educated and covered in their business from the very start. She shares her Top 5 must-haves to be legally protected and a peek into her work/life balance of being a mom and an entrepreneur. Lets Connect: Instagram Facebook Website Connect with Berkley: berkleysweetapple.com @berkleysweetapple Lets Connect: Instagram Facebook Website
Tue, November 02, 2021
56. Why Having A Strong Foundation Matters for Marketing with Emily Hirsh
This episode is filled with so many good tips if you are just getting started with marketing in your business. We talk about why having a strong foundation is truly the #1 thing you can do for your business and Emily also breaks down her unique 5-step marketing system called The Not For Lazy Marketers Process . Lets Connect: Instagram Facebook Website Connect with Emily: hirshmarketing.com Hirsh Marketing Podcast IG: @emilyhirsh Lets Connect: Instagram Facebook Website
Tue, October 26, 2021
55. Common Bookkeeping Mistakes and How To Avoid Them with Annie Hillman of Atlas Bookkeeping
In this episode, I'm chatting with Annie Hillman who is the founder of Atlas Bookkeeping, a full-service bookkeeping agency that is on a mission to make financials... fun?!! We dive into some of the common bookkeeping mistakes when you're DIY'ing it, how to know when it is time to hire a bookkeeper, and we chat a little bit about the different stages of your business and what that might mean for your profits. Lets Connect: Instagram Facebook Website Connect with Annie: @atlasbookkepingco atlasbookkeepingco.com Free Bookkeeping Basics Guide Lets Connect: Instagram Facebook Website
Tue, October 19, 2021
54. How To Figure Out What You Want and Hold A BIG Vision For Your Future with Cindy Gallop
With 35 years in the advertising industry before leaving corporate and going out on her own, Cindy Gallop knows a thing or two about how to figure out WHAT to be doing with your work and how to think BIG from the very beginning. She said that everything amazing in her life has happened by accident and she lives by the mantra: Do Interesting Things and Interesting Things Will Happen. Cindy is the founder of Make Love Not Porn, which is on a mission to help end rape culture through sex education and sexual exploration. She shares incredible tips from a successful entrepreneur lens and an advocate for going all-in on yourself. Lets Connect: Instagram Facebook Website Connect with Cindy: MLNP IG - @makelovenotporn MLNP Twitter - @makelovenotporn Cindy's IG - @cindygallop Cindy's Twitter - @cindygallop Facebook makelovenotporn.tv Lets Connect: Instagram Facebook Website
Thu, October 14, 2021
53. What Is A Brand Strategy!?
Bonus Episode! What even is a brand strategy? Let’s talk about the big misconception about brand strategy and what it actually is! Learn all about my new offer, Brand Strategy Blueprint , the all-in-one-place Brand Strategy shortcut that doesn’t require you being (or hiring!) a strategist and designer. Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Tue, October 12, 2021
52. Integrating Your Human Design Into Your Business Model with Jamie Palmer
Jamie Palmer is here for this week's episode and she is an expert at integrating human design into all the ways you grow and scale your business - from aligned offer creation to team building. If you've ever felt like you're not sure if the business model you are creating is THE ONE for you or maybe you can't figure out why one part of your new offer isn't feeling 100%, tune in. Jamie is an online marketing strategist and business coach who works with driven entrepreneurs to focus on one signature program to grow and scale their online business. In this episode, we chat about the different types of human design and the biggest lessons we have both learned about creating awesome offers. Lets Connect: Instagram Facebook Website Connect with Jamie: jamielpalmer.com instagram.com/jamielpalmer Business Design With Human Design Workshop Lets Connect: Instagram Facebook Website
Tue, October 05, 2021
51. Being The Face Of Your Brand with Erin Blackwell
Meet Erin Blackwell, a brand and lifestyle photographer who understands the importance of having a strong online presence and what it means to be the face of your brand. She's a rockstar at capturing that and during the pandemic/quarantine, she created a product to help entrepreneurs stuck at home take their own high-quality photos using their own phone camera. In this episode, she shares tips on how to capture you at your best angle, where to find the best lighting, and when it's time to hire an actual professional photographer. Lets Connect: Instagram Facebook Website Connect with Erin: IG: @iamerinbrlackwell ebpersonalbranding.com getyoursocialfixx.com Lets Connect: Instagram Facebook Website
Tue, September 28, 2021
50. Your Business Financials Based On Your Enneagram with Portia Jackson
Portia Jackson is a Rocket Scientist turned Financial Wellness Coach who is empowering Entrepreneurs and Business Owners to handle their finances and business goals in a way that makes sense for who they are as human beings. Through using the Enneagram, she supports you in getting your finances front of mind without your brain exploding! In this episode, Portia shares the pros & cons when it comes to money for each individual Enneagram number. Lets Connect: Instagram Facebook Website Connect with Portia: helloportia.com/group helloportia.com/superpower friskyfinances.com IG: helloportia FB: facebook.com/portiarjackson/ Lets Connect: Instagram Facebook Website
Tue, September 21, 2021
49. Becoming the Best Version Of Yourself with Kristen Glosserman
Meet Kristen Glosserman, a Life Coach who has guided countless successful individuals to maximize their strengths and capabilities for more than a decade. She is a mama of 4, a partner with her husband in a hospitality company, and just released her first published book - If It's Not Right, Go Left . In this episode we talk about her proven process focused on mindset, discipline, goal setting, accountability, and closing loops. There are tangible, quick-action tips that you can start implementing right now to be on the journey to your best self. Lets Connect: Instagram Facebook Website Connect with Kristen: kristenglosserman.com IG: @kristenglosserman Kristen's Book - If It's Not Right, Go Left Lets Connect: Instagram Facebook Website
Tue, September 14, 2021
48. How To Get Featured & Feel Confident On Camera with Jessica Abo
Jessica Abo is a sought-after media trainer and storytelling coach who uses her 20 years of journalism experience to help entrepreneurs. Jessica interviewed me for Entrepreneur Inc. last year and I am still getting traction on that feature. In this episode, she shares how to approach PR and getting featured if you're not quite ready to hire an Agency (and when you SHOULD hire an Agency!) in addition to how to get past the fear and set yourself up for success on camera. The name of the game is being prepared and she dishes out exactly how to do that so you can shine in the spotlight instead of worrying you might say the wrong thing.. or ramble...like I do sometimes, because I can't stop talking...IYKYK! Lets Connect: Instagram Facebook Website Connect with Jessica: jessicaabo.com IG: @jessicaabotv Jessica's Book - Unfiltered: How To Be As Happy As You Look On Social Media Lets Connect: Instagram Facebook Website
Tue, September 07, 2021
47. Building A Dream Team For Your Online Biz with Veronica Romney
Veronica Romney is a Dream Team Architect helping online entrepreneurs dial in their human resources, develop phenomenal company cultures, and profitable bottom lines. She’s a former Speaker and Trainer for Tony Robbins and Dean Graziosi and the former Chief of Staff of mega-brand BossBabe. You all, this episode is GOLD. If you haven't yet hired anyone, are thinking about hiring someone or plan to hire someone - you MUST LISTEN! I share my personal experience with hiring, where I am at in the hiring process currently and Veronica drops straight knowledge on how to go about the hiring process (and WHO to hire) in a super digestible and actionable way. Lets Connect: Instagram Facebook Website Connect with Veronica: veronicaromney.com IG: @vromney LINKEDIN FACEBOOK TWITTER Lets Connect: Instagram Facebook Website
Tue, August 31, 2021
46. Becoming A Virtual Assistant And How To Know When To Hire One with Esther Inman
Chatting with Esther Inman who is the creator of the 90 Day VA - a work from anywhere virtual assistant starter program. She has helped over 5,000 women build profitable virtual assistant businesses that allow them to work as little as 5 hours a week and still earn an income. She shares the Top Requested tasks that online business owners are looking to outsource and how to know when you're ready to hire your first team member! Lets Connect: Instagram Facebook Website Connect with Esther: virtualassistantinternship.com IG: @esther_inman IG: @_90dayva Free VA Workshop 90 Day VA Lets Connect: Instagram Facebook Website
Tue, August 24, 2021
45. Are You Ready To Start Running Ads With Melissa Litchfield
Melissa Litchfield is a military wife, mama, and CEO of a successful full-service ad agency, Litchfield Media Co. In this episode we dive into the new landscape of paid advertising, the value in showing up consistently in the online space EVEN IF you aren't quite ready to invest in paid advertising just yet, and how to know if your new service / low ticket offer is ready for ads. Lets Connect: Instagram Facebook Website Connect with Melissa: litchfieldmedia.org IG: @litchfieldmedia FB: facebook.com/litchfieldmedia Lets Connect: Instagram Facebook Website
Tue, August 17, 2021
44. Going All In On Your Business & Organically Selling Through Instagram with Tori Overmeyer
In this episode, I am chatting with Tori Overmeyer and unless you're brand new here, you have probably heard me mention Tori in some capacity. She is a friend and client who I have had the pleasure of watching go from a Hair Stylist wanting to supplement her income to building a Thriving Online Coaching Business. We talk about why your clients are just as lucky to work with you as you are to work with them and how to organically sell through Instagram (that doesn't always include being an entertainer through reels!). Lets Connect: Instagram Facebook Website Connect with Tori in these ways: Instagram: @thewholetori thewholetori.com Free Hashtag Workbook + Caption Calendar Free Create Your Own Captivating Offer Lets Connect: Instagram Facebook Website
Tue, August 10, 2021
43. How To Build A Baby-Proof Business & The Value of High Ticket Offers with Yael Bendahan
It wasn't until Yael had her 4th baby boy that she realized it was time to restructure her business to fit her lifestyle of being a new mama of 4. She has now built a full system that helps other mama's and soon-to-be mama's create a business that doesn't have to come to a screeching halt when you find yourself changing 10,000 diapers a day. Listen in to learn when she decided to take the leap into building an online business, how she is running a high ticket group program that works for her, and still managing to be a present, loving mother to her 5 children! Lets Connect: Instagram Facebook Website Connect with Yael: yaelbendahan.com Yael's Facebook Yael's Instagram Yael's Accelerator 20 Ways to $10k Training Lets Connect: Instagram Facebook Website
Wed, August 04, 2021
42. How To Work Less and Make More with Sarah Masci
Let's talk Day Rates and VIP Days in your business! If this is something you have considered, you've got to give this one a listen. Sarah Masci is the creator of Day Rate Mastery and has taught tons of women how to shift their business from hourly rates that make projects drag on way too long to working less hours and reaching 5-figure months. Sarah dishes out the details on how she shifted her own design business to the day-rate model and how you can do it too! Lets Connect: Instagram Facebook Website sarahmasci.com IG: @brackenhousebranding Free Masterclass Facebook Group Lets Connect: Instagram Facebook Website
Tue, July 20, 2021
41. How To Create Offers That Sell, Regardless Of Price with Stephanie Obi
Stephanie Obi is paving the path for women in Nigeria to begin building wealth like they haven't had access to before. Through her courses and platforms she has created a structured system to launching courses that sell, regardless of the price. So, its time to drop the story about why you can't charge a certain amount of money and instead start creating offers that your audience NEEDS with her method. Lets Connect: Instagram Facebook Website You Can Find Stephanie Here: Website: https://www.stephanieobi.com/ TrainQuarters Website: https://www.trainquarters.com/app/ Instagram: https://www.instagram.com/stephobi/ TrainQuarters Instagram: https://www.instagram.com/trainquarters/ Facebook: https://www.facebook.com/stephanieobiofficial/ TrainQuarters Facebook: https://www.facebook.com/trainquarters/ LinkedIn: https://www.linkedin.com/in/stephanieobi Lets Connect: Instagram Facebook Website
Tue, July 13, 2021
40. How To Get Organized & Save A TON of Time As An Entrepreneur with Dara Sklar
In this episode, I am chatting with Dara Sklar whose mission is to help save you from the digital clutter that is slowing you down in business. Think: messy files, manual systems that need to be automated, and lost passwords! She is bringing a bunch of tips and tricks that you can implement today (without feeling like you need to clean up yesterday's mess!) so that you can become a recovering digital hot mess like me! Lets Connect: Instagram Facebook Website Get In Touch with Dara: learn.withdara.com facebook.com/withdara instagram.com/withdara Lets Connect: Instagram Facebook Website
Tue, July 06, 2021
39. What Happens Right Before An Uplevel in Business with Sharon Spano
Finally, we're beginning to bring on some guests to the Business of Branding Podcast! So excited to introduce some incredible women to you. Our first guest is Sharon Spano, she holds a PHD in Human and Organizational Systems, is the author of The Pursuit of Time and Money and host of The Other Side of Potential Podcast. Sharon and I go DEEP on what happens right before you're about to uplevel in your business, things you can do to re-ground yourself in your work and how to practice a bit of work/life balance as a modern working woman. Lets Connect: Instagram Facebook Website Get In Touch with Sharon: sharon@sharonspano.com https://www.facebook.com/drsharonspano https://sharonspano.com/ Buy Her Book: https://thetimemoneybook.com Lets Connect: Instagram Facebook Website
Tue, June 29, 2021
38. Reasons Why Your Audience Isn't Buying
Soooo you're building your audience but they aren't actually converting into sales? Hmm...It could be because of some of the reasons shared here in this episode like you're overcomplicating the buying process or MAYBE they just don't know HOW to work with you? Let's talk about how to eliminate decision fatigue and get to a quick YES or NO answer from your audience. Check out my new free training, How You Can Build An Audience That Is Ready To Buy ! Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Tue, June 22, 2021
37. How To Raise Your Prices and Feel Good About It
Let's quick chat about how you know when it is time to raise your pricing and how to go about doing that while still feeling good about it. I get clients asking me all the time -- how do I raise my prices?! You just do it. But first, you have to do a couple of other things like getting a pulse check on yourself and WHY you're raising prices. And then, do it with class. I also share a few action steps you can take today so you can start earning more money and maybe even have a little quick cash injection in your business! Check out my new free training, How You Can Build An Audience That Is Ready To Buy ! Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Wed, June 02, 2021
36. Feeling Low Energy In Life & In Business? Try this...
What happens when you find yourself with low energy and feeling uninspired / unmotivated with your work (and let’s be honest, probably life, too)?! I’m sharing what I’ve been feeling while having lots of different moving parts and things going on in life and business and how I am managing the low energy levels. Sometimes we put all this pressure to be doing all of the things all the time and constantly be turned ‘on’. Why is that? Let’s talk about it. Check out my new training, How You Can Build An Audience That Is Ready To Buy ! Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Tue, May 25, 2021
35. Perfectionism
Let's talk about Perfectionism. Its quiet and it creeps up in the form of fear, unrealistic expectations and stunts business growth. In this episode I share about a recent call I had with a client where we uncovered what was actually holding her back from finishing her course creation. It was perfectionism and it's been with her for years and years. I share some tips to move forward, even with perfectionism in the picture, and then how to slowly watch it wittle away. Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Tue, April 20, 2021
34. Consider These Things When Creating A Lead Magnet / Low Ticket Offer
You know you need leads for your business and something that makes them want to give you their contact information in exchange for either a freebie or something low-ticket. In this episode, I am sharing my top things to consider when you’re creating a freebie or low-ticket offer — and getting you thinking about what you’re going to be doing with these leads once they are in your world. Check out my new on-demand Masterclass - How To Build An Audience That Is Ready To Buy >> learn.nikkiarensman.com Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Mon, April 12, 2021
33. Reaching My Own Upper Limit & Working Through It
What do you do when you feel yourself starting to self-sabotage a GOOD situation??! In this episode you're going to hear about our home renovation project that has finally begun and even know this is something I have been envisioning for the last couple of years - when the walls were getting knocked down, I felt such a range of emotions. This was the first time I was having a full awareness that I was experiencing an Upper Limit, as referenced in the book, The Big Leap. But we're moving through it, moving the energy and holding the intention that this is going to be an adventure! Check out my new on-demand Masterclass - How To Build An Audience That Is Ready To Buy >> learn.nikkiarensman.com Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Thu, April 08, 2021
32. Avoid Shiny Object Syndrome And Stay Focused On Your Goals
In this episode, I share real life examples of how I stay focused, set goals, and avoid that shiny object syndrome by sharing a teaching from my signature program, Impactful Brand Academy. I share how I’ve learned how to decipher which shiny objects are there to assist me in committing even harder to my vision and which distractions are actually worthy of my energy. It's not always easy but it's always worth it. Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Mon, January 18, 2021
31. 2 Of My Best Pieces Of Advice for Early Stage Service Providers
Happy New Year! This is my first episode back this year and I recorded it from my car in front of a coffee shop this morning — hey, when you get the inspiration you gotta take action. I was prompted from a conversation I had yesterday with some ladies about what to focus on when you're early on in your business, working to get your first few clients or break into coaching / consulting / mentoring. These are the things I focused on early on that were catalyst to getting the clarity I need and generating consistent income! Meet me over on Instagram and tell me what you think! Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Thu, December 03, 2020
30. Why I Didn't Do A Black Friday Promotion & What I Did Instead
This year I decided that I wasn't going to do a promotion for my business for Black Friday — in this episode I am sharing my thoughts behind that decision and instead, what happened. So much to be gained by listening to what you truly are desiring. Mantra this week — WHEN I DO LESS, I MAKE MORE. Meet me over on Instagram and tell me what you think! Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Mon, November 30, 2020
29. What Up-Leveling in My Business Has Looked Like Lately
WHOA! The last couple of weeks have been TRYING and bringing up all the 'stuff' for me. In the past, this always would have felt like confusion, frustration and asking myself — WHAT AM I DOING??! But, not this time. I have a new awareness around what up-leveling looks and feels like and am using it to my advantage. Listen in for all the details on that! Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Tue, October 27, 2020
28. Should You Have A Facebook Group or Not?
I get asked this question ALL the time, should I have a free or paid Facebook group or not? Should I have one that goes along with my paid course or program? Im breaking down my experience in running Facebook groups (both paid and free!), why I've closed some and which type of groups I have that I love! The cart for Impactful Brand Academy closes TONIGHT — don't miss out! CLICK HERE TO LEARN MORE & JOIN Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Thu, October 22, 2020
27. Behind The Scenes Of My First $10,000 Month
Ill walk you step-by-step through how I created my first $10,000 month. I'm sharing what I offered, how I launched it and what it was priced at — it is a specific strategy I like to use and something you can follow along with in your own business! The cart is NOW OPEN for Impactful Brand Academy: CLICK HERE TO LEARN MORE & JOIN Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Tue, October 20, 2020
26. Group Program vs. 1:1 Services - What Comes First?
Which of these should you be doing first? I get asked this all the time and I DO actually have an opinion on this and I DO think it matters that you choose wisely when you're just getting started in your business. Ill run through different ways to work with your clients and what I think is the best way to kick-off your business on the right foot! Don't Forget to Mark Your Calendar & Sign Up for the upcoming *FREE* Masterclass : Behind The Scenes of My First $10,000 Month (when I didn't have an email list, a giant following or credibility) CLICK HERE TO SAVE YOUR SPOT Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Tue, October 13, 2020
25. Brand vs. Brand Identity vs. Branding
Breaking down the difference between brand, brand identity and branding (yes, each of these terms have their own meaning!). It is definitely important to atleast know the difference between the two that you can make sure you're putting your energy and time into the right place. And so you know what you're talking about! Mark Your Calendar & Sign Up for the upcoming *FREE* Masterclass : Behind The Scenes of My First $10,000 Month (when I didn't have an email list, a giant following or credibility) CLICK HERE TO SAVE YOUR SPOT Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Tue, October 06, 2020
24. The 4 Things To Consider When Creating A New Offer or Service
It is typically never a good idea to create an offer out of pure inspiration without validating that it is filling a gap, solving a real problem that exists and most important, that you audience wants/needs it. Take these 4 things into consideration the next time you are creating a new offer or refreshing an existing one! Mark Your Calendar & Sign Up for the upcoming *FREE* Masterclass : Behind The Scenes of My First $10,000 Month (when I didn't have an email list, a giant following or credibility) CLICK HERE TO SAVE YOUR SPOT Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Tue, September 29, 2020
23. What You NEED To Know To Attract Your DREAM Clients
Dishing out all the things you need to know about your DREAM CLIENTS if you want them to WANT to work with you! These are a few of the key things I think about when creating a new offer, writing copy and in general, creating content that engages and converts… Mark Your Calendar & Sign Up for the upcoming *FREE* Masterclass : Behind The Scenes of My First $10,000 Month (when I didn't have an email list, a giant following or credibility) CLICK HERE TO SAVE YOUR SPOT Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Fri, April 17, 2020
22. 5 Ways to Build Your Brand Right Now
Maybe you have some downtime right now during quarantine or maybe you're like me and you have a toddlers or two running around and a lot less time on your hands?! Either way, its a good time to take a look at your brand on both this inside and outside. If you want to elevate your online presence, create more confidence in your content sharing and put a little more oomph in your brand strategy -- this is your episode! It is a quick solo session with some great actions tips that you can implement ASAP. Grab the Ideal Client Exercise here: https://www.nikkiarensman.com/idealclient Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Mon, March 30, 2020
21. An Inspirational Chat on Being An Artist, A Mama and a Lifelong Creative w. Megan James
You all, this episode is deep, honest and so so refreshing. I have the absolute pleasure of knowing Megan James, a native to West Palm Beach, incredible mama and a truly brilliant artist. She is also the creative director of my daughters school (major plus!) and I was able to snag her for an in-person recording at my home. In this episode we discuss how her creativity as a child was nurtured, the many roads that her life has led her down and how through it all, she was able to find places to express herself through art. Ultimately, she found her way back to an art studio where she now uses the earths natural elements to inspire her work. Its truly gorgeous stuff! You can connect with Megan here: www.meganjames.org https://www.instagram.com/megan__james/ Keep an eye our for new collection releases! Lets Connect: Instagram Facebook Website
Fri, March 20, 2020
20. How To Stay Motivated, Positive & Creative During Difficult Times
Life is a little weird right now. We are dealing with a global pandemic, Coronavirus, and I personally have found it pretty difficult to stay inspired and creative while dealing with things like FEAR, UNCERTAINTY and CONFUSION. I am sharing what has helped me over the last two weeks to get my thoughts organized, my business organized and get me back into a creative flow state for myself and my clients. AND also know that this isn't a one-time fix. There will be many instances in life that you can apply these tools and help you process and move energy in your body/mind. Favorite Breathwork Practitioner: BREE MELANSON Interested in diving deeper on this? Reach out and schedule FREE a 1:1 session! Lets Connect: Instagram Facebook Website
Tue, March 10, 2020
19. Growing Your Virtual Business w. Sara Wiles
Sara Wiles helps done-for-you service providers like Virtual Assistants, Online Business Managers and Social Media Managers, start and scale their business in weeks instead of years. We dove deep into realistic goal setting, avoiding comparison and staying focused on growth and expansion in your business! Connect With Sara! https://www.sarawiles.co https://www.instagram.com/sara_wiles/ Lets Connect: Instagram Facebook Website
Tue, February 25, 2020
18. You're NOT For Everyone and Why You Should Be Happy About That
Whew, this episode goes deep! Every person who follows you, reaches out, DM's you, emails you or gets on a call with you is not going to be the most perfect client for you. And that is a good thing. You are absolutely for SOMEONE but you're not for EVERYONE. I had an interesting experience with a recent discovery call that reminded me of the trust I have in the universe working for me, on my behalf, to bring me all of the clients I am meant to serve. We have to be our own clear lens to getting those heck yes clients. Let this episode be a guide for you... Its GOOOD and deep and juicy. Grab my FREE Ideal Client Exercise here: https://www.nikkiarensman.com/idealclient Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Thu, February 20, 2020
17. What is Balance Anyway? w. Kristi Coronato
I got to chat with Kristi Coronato, who became my IG bestie when we were pregnant with our little ones. Kristi was working in corporate before making the hard/easy decision to leave her job for the family business. Her husband, Christian Coronato, had started a successful meal prep company called Coronatos Clean Cuisine. We talk about what the easy parts of working alongside your husband and that hard ones - as well as the balance in between of also being a mama to a 2 year old! So many good thoughts in this one! Lets Connect: Instagram Facebook Website
Tue, February 04, 2020
16. Website Must-Haves To Keep Visitors On Your Site Longer
There is nothing worse than your website feeling like Forever 21 on BOGO day... AKA... GET ME OUT OF HERE ASAP! That feeling of overwhelm and I don't feel like weeding through this stuff to find what I am looking for? Website design is one of the main services I offer and the tips I share in this episode are the top mistakes I see on websites that are driving your viewers away. These tips are important for anyone who is creating a digital presence online, but especially important if you are investing in driving traffic to your site through pinterest, Facebook Ads etc. The last thing you want to be doing is spending money to bring people to a site that they can't wait to get off of! *FREE LIVE WORKSHOP on 2/19/20* - Master Your Message Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Tue, January 28, 2020
15. How To Get Repeat Business and An Inside Look At How I Organize & Sell My Own Services
If you have ever found yourself constantly going over your services and/or not feeling like you are in that flow state with your offerings, then this episode is for you. I am breaking down how to structure your services so that you keep a client around for longer than just one sale. I also give a peek inside my own services structure and how I sell people into different offerings throughout their time working with me. Schedule a Strategy Session *FREE LIVE WORKSHOP on 2/19/20* - Master Your Message Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Mon, January 20, 2020
14. Pricing Your Offers/Services With Purpose & Intention
In this episode we are talking about pricing your offers or searches. This might be at the very start of launching a brand new offering or it could be at a time when you are raising your prices and/or making an adjustment to an already existing service. There is so much more to pricing than just checking out similar offers in the industry and choosing an arbitrary number that is alignment with those. Intention, purpose and a metric that give you confidence and grounding so that not only you, but your clients can fully show up in the value that you are bringing for them. And hey, best part about it is that you get to feel good about selling! A few resources: Schedule a Strategy Session *FREE LIVE WORKSHOP on 2/19/20* - Master Your Message Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Fri, January 10, 2020
13. Expansive Planning in 2020 & How To Not Get Overwhelmed With Setting Goals For Your Business
Whatsup new year?! New decade!? So excited to be back with tons of content for you all. But first, can I introduce you to my brand spankin' new name - The Business of Branding - because you all know I can't help myself but talk about both the business side and the creative side of this thing called creative entrepreneurship. This episode is actually a LIVE SESSION that I did for the women in Impactful Brand Academy (my business growth course) - so I didnt record this for the podcast but it ended up being a really great session that I wanted to share here! I share with you all the ways that I softly move in to this new year without going super hard with the 'goal-setting-masculine-mentality' and instead plan for expansion in both mindset, vision and what I am capable of creating. It's really good stuff if you want a fresh perspective on 'planning'. A few resources: Schedule a Strategy Session *FREE LIVE WORKSHOP on 2/4/20* - Master Your Message Lets Connect: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Fri, August 23, 2019
12. Why Knowing Your Audience Is So Important
In this solo session episode we are going to talk about WHY it is so important for you to know and understand exactly WHO you are serving. I will give you tangible tools to implement right away through social media and in a downloadable exercise (grab it at the link below!) to get to know your audience a bit better and really get down to dialing in exactly who you want to serve. And the reason why this matters is not because its trendy to know your ideal client, because it is how you create an irresistible service/offer and make that money honey. Its also how you create more joy, freedom and flow in your business - and that, girlfriend, is what its really all about. FREE DOWNLOAD: Download Ideal Client Exercise Follow Nikki: Instagram Facebook Website Lets Connect: Instagram Facebook Website
Tue, August 13, 2019
11. Five Ways To Attract Paying Clients NOW
Im back! I took a little break over the summer (not on purpose, ha!) and I am back with a TON of amazing content for you all that I can not wait to share. In this episode, I am sharing 5 ways that you can begin to attract real, paying clients to your digital business. If you are feeling uninspired to create content, not experiencing the kind of lead inquiries you want and overall just feeling like you aren't creating the kind of impact you desire - give this a listen! Get on the waitlist for Impactful Brand Academy here: www.nikkiarensman.com/ibawaitlist Impactful Brand Academy will open up this Fall to 20 founding members. If you would like to be the first to know when you can get your spot in this program, head to the link and get on the waitlist! Lets Connect: Instagram Facebook Website
Tue, May 21, 2019
10. The Scary Parts Of Building A Brand
Let's talk about the scary stuff. The stuff that you think about when you get scared for your business. Money, lack of results, not enough clients, industry feeling saturated... ALL OF THE THINGS! I asked my audience what scares them about their business and I was shocked at the common threads in all the answers. In this episode, I share the top fears around building a brand + business and how to move past them and thrive. Lets Connect: Instagram Facebook Website
Tue, April 23, 2019
09. How to Have A Successful Brand Photoshoot
If you are anything like me, you have been super nervous to hop in front of the camera and be the 'model'. I get it, SO been there and in this episode, I am breaking down for you exactly how to have a super successful brand photoshoot + feel confident in front of the camera. The truth is, you have the choice to let a brand photoshoot either break you down or build you (and our business!) way up! I will share how to feel empowered going in to shoot day + make sure that you get all that you need out of your time spent with a professional photographer and this investment you are making in to your business. More of Nikki: website instagram facebook Want the brand photoshoot checklist? GRAB IT HERE. Lets Connect: Instagram Facebook Website
Tue, April 23, 2019
08. Is It Time To Step Your Branding Up?
How do you know when it is time for a re-brand? Or have you never really done the work to create a visuals for your brand? Think: logo, fonts, colors, imagery, copy! In this solo session, I am talking about what happens in your business and other indicators that tell you it is TIME to step up your branding and/or give your brand a little make-over. More of Nikki: website instagram facebook Lets Connect: Instagram Facebook Website
Sun, January 13, 2019
07. Listening, Connecting + Getting Sh*t Done with Kara Sanford
Kara and I have known each other since grade school, so like 20 years - which is insane to say outloud. We haven't always kept in touch, but through the last 5 or 6 so years, we have both been building businesses and connecting virtually or in person when the opportunity arrises to talk the talk. Kara now lives in The Netherlands and has multiple businesses that she runs from a membership platform to a successful MLM venture. In this episode, we chat about what it is like to truly listen to what is being asked of you and how to turn that in to a profitable business, how to make life less about the JOB and more about doing what you love and also, scooting around The Netherlands. You can learn more about Kara at her instagram: @ka_ra_ and be sure to check out her women's lacrosse membership website: www.womenslaxdrills.com Lets Connect: Instagram Facebook Website
Wed, September 19, 2018
06. A Nudge From Your Soul (and why you should listen!) w. Kate McCabe from Sakara Life
THE NUDGE. You know what I am talking about, when your body is quite literally pulling you towards something or someone. Its detrimental when we don't listen to the nudge and follow it. Kate listened. After years building her own health + wellness company, Solful Health, in South Florida, she knew in her gut that she was ready for more. More experience, more connection + teamwork, and more brand culture. A year and some months later she is now the Social Media Coordinator (amongst a ton of other roles, you know how small biz goes) for Sakara Life. If you are not familiar with Sakara, it is an AMAZING wellness + lifestyle company heavily rooted in food being medicine. Kate has such an interesting story going from running her own business to now working alongside other inspiring + amazing women at Sakara in a brand new city. You can follow along with Kate here: @solfulhealth www.solfulhealth.com SAKARA: @sakaralife www.sakara.com Lets Connect: Instagram Facebook Website
Sun, August 26, 2018
05. Taking A Leap Of Faith w. Shaye Babb Photography
Nikki invited her friend + thriving photographer Shaye Babb on to the show. Shaye is a young photographer her learned early on that in order to get to where she wanted to be in life, she needed to become aware of the signs and listen to her heart. She decided to move to NYC to pursue deeper education in photography just days before she was supposed to move in to her college dorm in South Florida. Fast forward a couple years, countless hours editing and a ton of lessons in what it takes to run a successful photography business and Shaye is here to shed some light on doing genuine work that feels good. You can find out more about Shaye + Shaye Babb Photography here: Insta: @slimshayedy Site: www.shayebabbphotography.com To learn more about Nikki + The Well Co and how to work with her: insta: @the_well_co Site: www.thewellco.biz To join The Well Society {a community of vibrant female entrepreneurs} - the free online Facebook group for females ready to rise up expand their reach -- head here: https://www.facebook.com/groups/1694026347358093/ Lets Connect: Instagram Facebook Website
Tue, August 14, 2018
04. Freedom Leadership + Creating A Culture w. Drew Thompson from Rock Steady Juice Joint
Drew and Nikki go deep on what building brand culture authentically really means and why what he is creating is more than just juice! Drew is the owner and creator of Rock Steady Juice Joint with two location in Jupiter and North Palm Beach, Florida. He has a rich history in baseball that stems deeply from his father Major League Baseball days during his childhood. They chat about what has led Drew to becoming the leader he is today and how he continues to develop himself with the intention to inspire all that cross his path from family + employees to customers. Drew places strong value in nurturing the relationships he builds and why the key to success isn't paved smoothly. You can find out more about Rock Steady + Drew here: Insta: @rocksteady561 Site: www.rocksteadyjuicejoint.com To learn more about Nikki + The Well Co and how to work with her: insta: @the_well_co Site: www.thewellco.biz To join The Well Society {a community of vibrant female entrepreneurs} - the free online Facebook group for females ready to rise up expand their reach -- head here: https://www.facebook.com/groups/1694026347358093/ Lets Connect: Instagram Facebook Website
Mon, August 06, 2018
03. Energy, Avoiding Burnout + The Big Mistake I Made
This is a solo session with Nikki and she talks about the energetic level that you create a business at, rising up with integrity + sustainability and how to create a business with longevity in mind. The tools needed to avoid the inevitable burnout that entrepreneurs face and what it takes to work THROUGH roadblocks instead of brushing them under the rug or jumping ship altogether. To learn more about Nikki + The Well Co. and how you can work with her check out: www.thewellco.biz and @the_well_co Lets Connect: Instagram Facebook Website
Sun, July 29, 2018
02. Fear, Happiness + Pearls w. Sealustre Jewelry CEO Brooke
In this episode Nikki chats with Brooke, the owner of Sea Lustre Pearls + Sea Lustre Living. Brooke is a certified gemologist and has been working in the jewelry industry for over a decade. They chat inside Brookes design studio + showroom about her hands on production process and how she expanded that to working with artisans in her and her husbands happy place, Bali. Nikki and Brooke dive deeper into what it means to create products with joy and how to move through fear into a new level of business. Nikki may have told Brooke they were recording this podcast about an hour prior to showing up with her mic, so no prep happened with this one! Find Brooke + Sea Lustre here: www.seaslustrejewelry.com www.sealustreliving.com insta: @sealustrejewelry + @sealustre_shop To learn more about how Nikki does and how to work with her: www.thewellco.biz + @the_well_co Lets Connect: Instagram Facebook Website
Fri, July 20, 2018
01. Welcome to The Branded Podcast
In the very first episode of the Branded Podcast, Nikki dives in to her background and how she went from running a million dollar activewear business to now supporting + guiding other product based businesses find success authentically. Her journey has proven that following your heart in not only life, but in business and leading from a place of love will always win. Nikki is a new mama to a 9 month old and talks about what ultimately led her to selling her successful business. To learn more about Nikki + The Well Co: website: www.thewellco.biz insta: @the_well_co Lets Connect: Instagram Facebook Website
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