Trade Show University for Virtual & Live Events
Trade Show University is the #1 resource in the industry for Exhibitors, Marketers and Show Planners to improve their results and ROI. With over 220 podcast episodes featuring tips, training and expert interviews, and exclusive group and 1-on-1 consulting and training, you have everything you need to make your next trade show or event wildly successful! We offer a free 15-minute Discovery Call to brainstorm ideas and possibilities for your business and your show - visit https://tradeshowu.biz/services/ to schedule your call! Every idea we generate in this no-cost call is yours! And so are the results! Developed and hosted...
Mon, March 17, 2025
264 - More Money & Less Stress with a Financial Reset - with Joel Bromley
Planning for Trade Shows is stressful enough, let alone when you are overwhelmed by stress at home. Because that stress follows you to work. So in this different episode of Trade Show University, join host Jim Cermak as he interviews financial coach, Joel Bromley, who received the blessing of Dave Ramsey to launch his Financial Reset package! Are you feeling overwhelmed by financial stress? In this episode, we dive into the journey of Joel and Caitlin Bromley, founders of Bromley Financial Coaching. They turned their own financial struggles into a mission to help others achieve financial independence and peace of mind. *************************** Get your FINANCIAL RESET package here: https://www.bromleyfinancialcoaching.com/2025-financial-reset-bundle?linkId=lp_087032&sourceId=jim-cermak&tenantId=bromleyfc *************************** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowu *************************** Joel shares how their personal experiences with debt, property management, and full-time jobs led them to seek a better way to handle money. They began by leading a small finance group at their church, which eventually evolved into a full-fledged coaching service. Inspired by principles from Ramsey Solutions, they crafted their own program tailored to help people understand and manage their finances without the pressure of sales pitches for investments or insurance. Throughout the discussion, Joel highlights common financial pitfalls, like the trap of comparison, unintentional spending, and the fear of facing financial realities. He emphasizes the power of knowledge, intentionality, and the impact of small, consistent changes—like re-evaluating insurance plans or meal planning—to free up cash and reduce anxiety. The Bromleys also introduce their comprehensive 2025 Financial Reset package. It’s packed with over 40 pages of resources, including financial audits, goal-setting tools, budgeting strategies, and essential questions for financial advisors. This toolkit is designed to help you build a solid financial foundation, prepare for tax season, and plan for the future, whether you're in Canada or beyond. If you’re ready to flip the script on your finances and start living the life you truly want, this episode is a must-watch. Learn practical tips, gain valuable insights, and get inspired to take control of your financial future with confidence and clarity. Connect with Joel Broml
Mon, February 17, 2025
263 - The Best Event THEMES and How to Create them - with Kimberly Kee
Should your Corporate Event or Tradeshow have a Theme? Corporate Event Marketer & Trade Show professional, Kimberly Kee of Kee Consulting, joins Jim Cermak of Trade Show University to discuss the right way to incorporate theming at your next trade show, conference, expo and event! Please LIKE and SUBSCRIBE!! ** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowu The goal of event marketing is to package a message using elements like costumes, sets, and scripts to create meaningful connections between companies and their buyers. The Importance of Themes: • Themes create a unifying experience for events like sales kickoffs or user conferences. • Themes help in planning event details, ensuring a cohesive experience that reinforces the overall message. • Themes should align with the company's or industry's current situation; they don't always need to be extravagant. ◦ A somber theme can be appropriate during difficult times. ◦ A more exciting theme can highlight company advancements. • Theming strengthens brand identity and connects with the event audience. Creating a Theme • The theming process can be quick, but it may require brainstorming and mind mapping to develop the right theme. • Consider the event's objectives and key messages when developing a theme. • A strong theme should be marketed in advance to build anticipation and excitement. • Incorporate the theme into all aspects of the event, including branding, visual elements, and themed activities. • For instance, a "level up" theme can use video game elements like leaderboards and avatars to engage attendees. Examples of Impactful Themes • "Level Up": Uses video game references to create a positive and exciting atmosphere. • "Better Together": Focuses on unity and teamwork, especially useful during times of uncertainty or change. Avoiding Themes That Fall Flat • Themes that are too abstract or lack a clear connection to the audience can fall flat. • Ensure the theme lends itself to specific activities and is easy to understand. • The theme should evoke emotion and create anticipation. Top Tips for Event Themes • Base themes on key objectives and messages. • Make the theme memorable and catchy to create a unifying environment. • Integrate the theme into every detail of the event, from keynote speakers to breakout sessions. • The goal is to create an immersive experience where the theme is evident even when attendees aren't actively thinking about it. The Importance of Food • F
Mon, January 27, 2025
262 - Tips from Professional Magician to Maximize Trade Show Leads & ROI - Scott Tokar
Strategies for How to take trade show lead generation to the next level from a professional Magician! Scott Tokar, owner of Corporate FX joins Jim Cermak of Trade Show University to discuss strategies to maximize ROI at your next trade show, conference, expo and event! ** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowu Scott Tokar says simply drawing a crowd isn't enough; exhibitors must implement strategies to activate the audience, efficiently collect data, qualify leads, and ensure effective post-show follow-up. He advocates for moving away from linear processing and utilizing parallel processing strategies to maximize the number of quality leads. Scott and Jim discuss: - Beyond Crowd Gathering: Activating Your Audience Tokar emphasizes that attracting a crowd is only the first step. The real challenge is "what do you do with a crowd once you've got them in the exhibit?" You activate them by: - Moving the crowd to a theater-style presentation. - Engaging them in a passport-style promotion with stamps. - Using gamification, like a QR code and a prize wheel. - Understanding the limitations of traditional badge and lead scanners - Implementing Parallel Processing - collecting lead information from a large group simultaneously. --- This process allows “30 seconds to scan a hundred people.” - Quantification vs. Qualification - both are important for different reasons - Qualifying Questions – The Key to Identifying Hot Leads. We give powerful examples of these! - Automated Follow-up via Drip Marketing: - Linear vs Parallel Processing - Sales Staff Involvement and Observation Scott's Top Takeaways: -- Embrace Parallel Processing: Move beyond linear lead generation methods -- Implement Gamification: Use QR codes and games to engage audiences and facilitate quick data collection -- Leverage Data: Combine data from various sources for richer insights -- Automate Follow-Up: Use drip marketing campaigns to stay in touch with leads Connect with Scott Tokar: - https://corporatefx.com/ - LinkedIn - https://www.linkedin.com/in/scotttokar/ Get your free Trade Show Traffic Scorecard: https://tradeshowuniversity.captivate.fm/
Thu, January 09, 2025
261 - 13 Trade Show Secrets you Need to Know in 2025
There are 13 Secrets to win at trade shows you and your business need to know! These are things most businesses don't do, and they can multiply the results, leads and sales at every event. More than ever before, you need to go all in on trade shows and events to grow your business and promote your products and services. Now, I'm not saying to drop all your other marketing, but you need to commit to trade shows, to expos, to conferences, to in-person face-to-face events. And You have got to commit to doing them and then doing them right. ** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowu Here are the 13 Secrets - mind-blowing things most businesses do not do at trade shows, expos and events. I guarantee 99% of businesses need to add at least 1 of these areas to their strategy. 1) Effectively fill your lead/sales pipeline 2) Share your story 3) Get into deep meaningful conversations 4) Get immediate feedback on product/service 5) Get assets for social media posts 6) Do competitive research and Spy on your competition 7) Find prospective vendors, partners and suppliers 8) Learn industry trends and insider info 9) Learn new skills / CEUs 10) Network like crazy to unlock new opportunities 11) Become a speaker and Position your company as an expert and thought leader 12) Talk to same buyers as big guys 13) Get press and media coverage for Free! ** Want to know HOW to Pick the Right Trade Show? Check this out! https://youtu.be/9zMd_sJzvZA
Wed, December 18, 2024
Ep 260 - Entrepreneur SUCCESS STORY Case Study - LESSONS from First BIG Trade Show -
Innovative New Product entrepreneur and small business owner, Lauren McLaughlin of ChangeUp Kids ( https://www.changeupkids.com ), shares her story of how she found huge success at her very first BIG Trade Show! Her product for Parents of Kids was perfect for the Event she chose. ** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowu Lauren is a mom of three adventurous boys, and we are constantly on the go. I always desired a place for them to get changed with privacy without having them go into public bathrooms after a sandy day at the beach. Change Up Kids is a portable changing station that gives kids and families Dignity, Privacy and Convenience. Lauren attended the MomCon expo ( https://www.momcon.co/ ) for a couple of years as an attendee and saw this event as the perfect place to launch her new product. Thousands of moms attend each year. She realized being at the right show wasn't enough, so reached out to Jim Cermak of Trade Show University. Jim coached her as she prepared for MomCon and the 5,000 moms that were going to be there. She ultimately made changes to her signage, displays, offers, and engagement questions. You will love her energy and her story as she shares what worked well and what needs to be improved for the next show! Connect with Lauren : ChangeUp Kids: https://www.changeupkids.com/ Email: lauren@changeupkids.com IG: https://www.instagram.com/change_up_kids/ Training Videos & Tips - Subscribe: https://www.youtube.com/@tradeshowuniversity Email Jim: jim@tradeshowu.biz
Mon, November 25, 2024
259 - Award Winning Event Marketer talks Success Tips & Strategies - with Laura Woods
Today you are going to learn from an Award Winning event and marketing manager about Goal Setting, Sourcing, Networking and more. So excited to have Laura Woods, Event and Marketing Manager for Jamis Software join Jim Cermak, host and founder of Trade Show University for this impactful interview. ** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowu Laura and Jim discuss: Goal Clarity for Event Success: Like trade show exhibitors, event planners must define clear goals for each event to ensure smooth execution and meaningful outcomes. "If you don't have a clear goal, the event is not going to run smoothly." Leveraging the Power of Networking: Facilitating connections between attendees is crucial for a successful event. Woods highlights the importance of dedicated networking time, icebreaker activities, and creating an environment that encourages interaction. "That's the lifeline of events is the connections in the networking." Sourcing for Success: Woods emphasizes the need for strategic venue selection, considering factors like attendee location, accessibility, cultural relevance, and adequate space. "You need to make sure you have enough space and hotel rooms." Continuous Feedback and Improvement: Pre- and post-event surveys provide invaluable feedback for improving future events. Woods encourages event planners to be receptive to criticism and to view feedback as an opportunity for growth. "Never take anything to heart of what you get back from these surveys." Theming and Engagement: Creating a memorable event with a strong theme enhances the attendee experience. Woods shares examples of incorporating popular culture references and aligning the theme with the event's purpose. Connect with Laura: LinkedIn: https://www.linkedin.com/in/laurab90/ Email: lwoods@jamis.com Email Jim: jim@tradeshowu.biz Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, November 18, 2024
258 - 8 Tips to Hit Your Goals when the Trade Show is SLOW
You're an exhibitor working a trade show or conference when all of a sudden, the traffic stops. What happened to the Attendees? Where is everyone? What do you do? I'm going to give you 8 TIPS you need to make the most of the slow times! 8 of them to be exact! ** Please SUBSCRIBE to the Channel - https://www.youtube.com/@tradeshowuniversity ** So when the show gets slow, what i see is people pulling out their phones and start scrolling. Please stop that! When attendees start coming around again, they won't want to stop at your booth. So here's what you do - create a strategy! So that means before you go to the show, you have to do your research and figure out what you are going to do when the show is slow. And for those of you at larger shows in the end aisles and the back corners, that means when the show opens! You may not see anyone for a while! So before I go into the 8 things I recommend being prepared to do when the show is slow, you have to find and research the show floor layout. This is NEEDED for the first 3 Tips: #1 - Look for booths that can be potential customers #2 - Look for competitors - spy on them #3 - Look for potential vendors or suppliers - reach out to purchasing and see what their needs are. #4 - What breakout sessions should you attend? Anything else you do before the show? Drop that in the comments. And please subscribe if you're getting value! #5 - Have someone walk the floor and take pics of other booths for ideas - design, activations, more #6 - Review with your team goals, scripts, and roles #7 - Make time to network! #8 - Give people breaks! ** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowu #strategy #tradeshows #events Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, November 04, 2024
Sell MORE Event Tickets & Keep More MONEY - with Ashley Stanford
How to attract More Attendees to your Trade Shows, Conferences and Events, Sell More Tickets, and Keep More Money! Get the Tips on using the right Marketing and Ticket Platform. ** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://tradeshowu.biz/services Join Jim Cermak of Trade Show University and Ashley Stanford, a Digital Marketing Consultant and Freelancing Expert. With 20 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients in the Events & Entertainment space. Her app Ice Cream Social is backed by Comcast NBCUniversal SportsTech, which invested in the company in early 2022. We Discuss: Effective Event Marketing What should organizers consider when choosing a ticketing platform? What are the most effective ways to boost ticket sales for trade shows? How to make sure the right audience attends? Trends in the trade show industry that planners and exhibitors should keep an eye on? Ashley's Top Takeaway: The importance of choosing a flexible ticketing system that aligns with their trade show's needs, combined with effective marketing and networking strategies, to drive attendance and maximize the value of their event. The message should be that strategic decisions in both technology and personal interactions are key to a successful trade show experience. Connect with Ashley Stanford: ashley@ashleyncline.com TicketSocket.com AshleyNStanford.com LinkedIn: https://www.linkedin.com/in/ashstanford/ Mentioned in this episode: Exhibitor Expert Review - exclusively from Trade Show University Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps
Mon, October 14, 2024
256 - Should you BUY or RENT your Trade Show Exhibit? With Chris Dunn
Should you buy or rent the exhibit for your next Trade Show, Conference or Event? What's the ROI? This is a top question for big and Small Business across the US and Europe. ** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://tradeshowu.biz/services We're going to break it down with great tips and advice from Chris Dunn, VP of Sales & Business Development with BlueHive Exhibits who has been in the industry for 30 years. We discuss: -- When does it make sense to buy compared to rent? -- When is the breakeven ROI for buying versus renting? -- What type of Exhibit program is a good candidate for renting? -- Case Studies and more! Chris's Top Tips: -- When selecting an exhibit partner, like an exhibit house or an agency, make sure that you choose someone that you trust not only for where you’re at currently but also where you want to go and how you want to grow -- Be open to exploring options on both the purchase and rental side to get the best combination that works for your Exhibit program -- Create and understand a complete exhibit calendar that includes both sizes, show dates, locations and goals. Work with your partner to handle overlapping situations or an outlier space as a for instance. Special Offer from Chris and BlueHive: BlueHive is happy to offer a 30 minute no charge tradeshow program audit Contact Chris Dunn: -- Email: Cdunn@bluehive.com -- Website: www.bluehive.com -- LinkedIn: https://www.linkedin.com/in/chrisjdunn1/ Weekly Tips, Training and More! Register for our Newsletter at www.tradeshowu.biz Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity Create Amazing Memorable Events with Michael Green Food & Wine Experiences! MICHAEL GREEN CREATES AND HOSTS WINE AND FOOD EXPERIENCES THAT BUILD RELATIONSHIPS AND DRIVE SALES. FROM CONFERENCES TO OFFISTES, MICHAEL'S HIGH ENERGY PRESENTATIONS ARE INFORMATIVE, HIGHLY ENTERTAINING AND RESONATE FOR YEARS TO COME. Find out why CMO firm Chief Outsiders said…
Mon, September 23, 2024
255 - AI is Changing the Game for Events - with Anca Trifan
AI continues to evolve, and there are more tools available than ever. So let's learn what we can do to improve our events by hearing from one of the top experts in the industry! Proud to have join me Anca Trifan of Tree-Fan Events to discuss everything AI and events! We also discuss: How is AI changing the game when it comes to corporate events? How can AI-driven insights and analytics be used? What is Anca hearing or seeing about meetings becoming more inclusive? What new trends are appearing? And more! Learn more and connect with Anca Trifan! https://ai.treefanevents.com/ ** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://tradeshowu.biz/services
Tue, September 03, 2024
254 - Trade Shows on a Budget - MORE leads with Less $$ - Rich Rodrigues
Don't let a small or cut budget stop you from Rocking your next Trade Show, Expo or Event! Join Trade Show University host, Jim Cermak, and his guest, Rich Rodrigues, a Trade Show Troubadour and Account Executive with EDE - full-service trade show and event management company. ** Watch the Video of this interview! https://youtu.be/-s--TsZ_PGQ We discuss: - What to do when your budget is cut - Creative ideas to make the most of your events - Maximizing the opportunities with bigger event crowds and attendees - What are Micro events and how they can help grow your brand - The importance of #community - And much more! Connect with Rich Rodrigues - https://www.linkedin.com/in/rich-rodrigues/ ** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Let's Talk! Book a free 15-minute strategy call here: https://tradeshowu.biz/services ** Join the Trade Show University weekly update newsletter: https://tradeshowu.biz Mentioned in this episode: Exhibitor Expert Review - exclusively from Trade Show University Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don’t even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services
Tue, August 06, 2024
253 - Top 10 Tips for NETWORKING at Trade Shows & Business Events
Ready to multiply the opportunities you get from your next trade show? Then you've got to learn how to effectively network with others! Your best leads an opportunities will come from people you personally know, so let's get to know more of them! Here's my Top 10 Networking Tips for when you are at a Trade Show, and specifically when you are an exhibitor! 1 - Have a go-to question you use every time. 2 - Prep your quick pitch. 3 - Take advantage of networking opportunities. 4 - Bring business cards with you! 5 - At the show, network with the people at all the booths around you! 6 - When you are outside the show, look for other people wearing badges from your show! 7 - Stay at the host hotel, or at least hang out there! 8 - Don't be afraid of small talk. 9 - Be a good listener and ask good follow up questions! 10 - Be sure to Follow up with each person you meet! ****************** Check out the Trade Show University YouTube Channel for exclusive video trainings and tips! https://www.youtube.com/@tradeshowuniversity Mentioned in this episode: Exhibitor Expert Review - exclusively from Trade Show University Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don’t even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services
Mon, June 24, 2024
252 - AI & VR can Revolutionize Trade Shows - with Danny Stefanic
So if you've been wondering about AI, you've been wondering about the metaverse and what it all means for our events and our trade shows, listen to this episode. Danny Stefanic is CEO and Founder of the Hyperspace Metaverse Platform. He is renowned for creating the world’s first metaverse and is considered a pioneer in the Metaverse for Business field, having been involved in the creation of ground-breaking 3D businesses for over 30 years. We Discuss: The transformative power of VR/AR in revolutionizing tradeshows AI-powered avatars What is an "inverted online tradeshow"? Why should every tradeshow go hybrid in 2024 and beyond? How can tradeshow professionals leverage AI? Do you need an army of programmers to make this work? How fast can I add a virtual component to my tradeshow? Special Offer! Everyone that signs up for a live demo through this link ( https://hyperspace.mv/tradeshow ) will get a FREE tradeshow space to experiment with so they can see what's possible for themselves. Connect with Danny Stefanic & Experience Hyperspace: Email: danny@hyperspace.mv Website: https://hyperspace.mv LinkedIn: https://www.linkedin.com/in/exitreality/ Schedule Guided Platform Tour: https://hyperspace.mv/tradeshow Interact With Our AI-Powered Virtual Tradeshow Booth: https://app.learnbrite.com/dashboard/spaces/visit/spc720f7195a97ba0ada482d5
Mon, May 20, 2024
Turning Trade Shows Upside-Down with The UnConference - Vincent Pugliese
We're about to turn the trade show world upside down. I am honored to have on a phenomenal guest today who is an author, speaker, and the founder of Total Life Freedom , where he helps people time and money freedom in their life. And today has started Membership Freedom where he's helping businesses develop memberships in all sorts of different niches. Welcome Vincent Pugliese to Trade Show University! The concept which Vincent is proposing is called The Unconference which focuses not on keynote speakers, workshops, breakout sessions, or a show floor full of exhibitors, but an event laser-focused on making key strategic connections happen among attendees! These are connections that happen naturally or serendipitously at trade shows and events, but only in the "in-between" times and out in the hallways. Now The Unconference is designed to make more of those connections happen and happen more powerfully! It's happening in Sarasota FL, Feb 3-5, 2025. To learn more about The UnConference - visit https://totallifefreedom.kartra.com/page/unconferenceapplication For more info on Membership Freedom , visit https://mymembershipfreedom.com/ To connect with Vincent: https://www.linkedin.com/in/vincent-pugliese/ To get a FREE copy of the Wealth of Connection audiobook: https://totallifefreedom.kartra.com/page/wealthofconnectionaudiobook ** Want help creating a WINNING strategy for your next Trade Show? Book a free 15-minute strategy call here: https://tradeshowu.biz/services ** Join the Trade Show University weekly update newsletter: https://tradeshowu.biz
Mon, April 15, 2024
250 - How and Why FRANCHISES should use Trade Shows - with Susie Liberatore
If you are a franchise, a franchisor or a franchisee, you're in the right place today. Especially if you've been looking to figure out how to get better at marketing and trade shows. Jim Cermak, trade show consultant and founder of Trade Show University is pleased to interview Susie Liberatore, who is the owner of Visions2Images, a marketing agency with a focus on Franchises. Jim and Susie discuss: Why Franchises should be using trade shows How franchises can promote a tradeshow Why we should consider Franchisees like a local small business How to best be prepared and be creative Why Tradeshows are a great investment for brand awareness And so much more Connect with Susie Liberatore: Visions2Images - https://visions2images.com Franchise Clarity - https://franchise-clarity.com Susie's Personal site - https://susieliberatore.com Want help creating your strategy? Book a free 15-minute strategy call here: https://tradeshowu.biz/services Join the Trade Show University weekly update newsletter: https://tradeshowu.biz Mentioned in this episode: Exhibitor Expert Review - exclusively from Trade Show University Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don’t even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services
Mon, April 08, 2024
249 - How to ROCK your Very First Trade Show!
You're thinking about exhibiting at your very first trade show and want to make sure you crush it! But what do you do? For me, having worked and planned 100s of shows, you want to know what I would do? There are 6 things you need to do to ensure you will look like a PRO and not a Rookie, and get fantastic results at your very first trade show! Before you even get started, you need to make sure you picked the right show! Check out THIS VIDEO: https://youtu.be/ILcbnClb2Xc?si=utrEz2vq5FizNzN9 And if you know you picked the right show, here's the 6 things you need to do to get ready for that show so you come back with more leads, sales and profits than if you just go in blind. 1 - Research the show, and especially the audience! 2 - Figure out your budget. What will the show cost, and all the expenses around it. Don't be caught off guard! 3 - Set goals to have success! You want to make money, and if you do it right you can fill your lead pipeline for a long time! But that starts with knowing what you need to accomplish! 4 - Focus your message to the audience so you attract them to your booth 5 - Figure the Questions you want to ask to everyone 6 - Practice! Practice! Practice! Now that you know the 6 things you need to do to rock your very first show, click on this video to level up your game even more! https://youtu.be/Nn52LsBmBeE?si=96M7cjOhpWwUMMoW Want help creating your strategy? Book a free 15-minute strategy call here: https://tradeshowu.biz/services Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, March 25, 2024
248 - 9 Tips for Working Trade Show by Yourself - Small Business Survival Guide
If you’re a small business, you may have plans to work an upcoming show by yourself or maybe you've done it in the past. Happens with bigger businesses too! And let me tell you, having worked many expos and shows solo, it can be frustrating. Here's 9 Tips to help you Survive and Thrive at your next Expo, Event or Trade Show! Being by yourself does not allow you to be efficient, maximize your ROI, or put you in the position to get the best results possible. The biggest issue is that you can only have indepth discussions with one person at a time. Let me give you one big piece of advice – Don’t work by yourself! If at all possible, convince a co-worker, trusted colleague, family member or friend help you out for a few hours or few days. It will definitely be worth it! ( 1 ) Set up your booth as early as possible to allow for the unknown. ( 2 ) Get to shows early to walk the show floor and meet people. ( 3 ) Make friends with people in the booths around you. ( 4 ) Simplify and Minimize ( 5 ) Use other methods to help capture information and make you more efficient ( 6 ) Practice! ( 7 ) Get out front of your table/booth ( 8 ) Try group presenting ( 9 ) Pack snacks, water, mints to help you avoid having to leave your booth AND...The next video you NEED to watch so you don't Unknowingly kill your results... https://youtu.be/ftHlxygrPFw PLEASE SUBSCRIBE TO OUR CHANNEL! https://www.youtube.com/@tradeshowuniversity IMPROVE YOUR NEXT TRADE SHOW! Get a Professional Booth Review or the **RIGHT Training** for your staff: https://tradeshowu.biz/services Get the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event – all for FREE -- Visit https://tradeshowu.biz and drop your email on the home page! Mentioned in this episode: Exhibitor Expert Review - exclusively from Trade Show University Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportu
Mon, March 18, 2024
247 - Retired Air Force Transporter of Presidents give top Travel Tips - with Michael Lynn
Travel Tips and Advice for getting to your next Trade Show or Event from Michael Lynn, Retired Air Force member who transported Presidents, Dignitaries and World Leaders, and is the author of the book Travel Etiquette. Michael joins host Jim Cermak, trade show coach and founder of Trade Show University in this enlightening interview! We discuss: Preparation / Before you go. How to get through TSA faster / better. Boarding tips Some of the Do's and Dont's of air travel The "Elephant" in the Plane And much more! Connect with Michael Lynn: Email - mdlspeaks@outlook.com LinkedIn - https://linkedin.com/in/mikelynnspeaks IMPROVE YOUR NEXT TRADE SHOW! Get a Professional Booth Review or the **RIGHT Training** for your staff: https://tradeshowu.biz/services Get the Trade Show University email newsletter f or weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event – all for FREE! -- Visit https://tradeshowu.biz and drop your email on the home page! Mentioned in this episode: Exhibitor Expert Review - exclusively from Trade Show University Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don’t even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services
Mon, February 26, 2024
246 - 3 Tips for Small Businesses to FIX Trade Show Sponsorships
Small Businesses have to STOP Wasting Money on Trade Show and Event Sponsorships! In fact, businesses of ALL sizes need to do this! I know I'm going to ruffle some feathers here, but stick with me. I'm NOT telling you to Stop sponsoring, but to do them right! I'm going to give you the 3 ways to fix your sponsorships so you get the maximum return! Look I'm not against sponsorships - they help fund the events and can be a tremendous investment. Problem is Most companies that invest in sponsorships at trade shows, conferences and events don't know how to get an ROI. First things first - you have to know your reason for sponsoring in the first place! Maybe it's to support the show or the association in some way, and this is how you choose to do it. Fantastic! Maybe the show is offering some added freebies or bonuses to sponsors, and you feel it's worth it. Okay great! But maybe you're investing in a sponsorship to get your company name, logo and brand in front of a bunch of attendees and exhibitors. You are who I am talking to today. Think about this - sponsoring something like a lanyard or a tote bag everyone gets definitely gets your logo out there in a big way! And some people even keep these things! But ask yourself - have you ever bought from a company, or even changed your perception of a company, because their logo was on a lanyard or backpack? If you want to support the show or association putting on the show, then go ahead and sponsor the lanyard, the backpack, the disposable water bottles, or the other products. Then there's sponsoring events inside the events - lunches, breakout sessions, after-hours networking events. For most of these events I attend, even while in the middle of them I can't tell you who the sponsor is. Okay - so what do you do? What is a good sponsorship? HERE'S YOUR 3 TIPS! 1 - Look for a sponsorship that will bring attendees to your booth. Bingo Card, Scavenger Hunt. But do it right! 2 - If you sponsor an event - lunch, networking event - make sure you maximize your branding AND get everyone's attention by either speaking from stage, or having a team of people going around and spreading your brand. 3 - If you sponsor a product - have a message on the product to bring that product to your booth for a free gift. Want to MAX the ROI on your Sponsorships?? Let's jump on a FREE Discovery Call! -- Go to tradeshowu.biz/services and click on the blue "Book My Discovery Call" button! Mentioned in this episode: Powerful Data Analytics with BearIQ from Bear Analytics I want to take a second to cover one of the hottest topics in the events industry right now: Data Analytics If you are a show organizer, you’re probably trying to gain a leg up
Mon, February 12, 2024
245 - A Rant ABOUT Exhibitors and FOR Exhibitors - You're Wasting Money
Hey Exhibitors - I gotta Rant because you're missing out. You're not doing enough. You're not putting in the work. Not that you're not working hard - I get that. You are. But you're not doing the right things. Ready to turn things around and Max Out your Leads and Opportunities? Go to Tradeshowu.biz/services Subscribe to https://www.youtube.com/@tradeshowuniversity Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, January 29, 2024
244 - Creating Community at Events - with Evan Babins of Intuit
Are you Creating Community at your trade shows and events? Building communities for your business is one of the hottest trends for good reason - it works! In this episode we discuss how and why you should incorporate this powerful tool into your strategy! ** Watch the video of this interview - https://youtu.be/be07vkLCfMs Joining host Jim Cermak for the second time is Evan Babins, Event Manager for Intuit. Evan has close to 10 years’ experience in corporate event production. Throughout his career, he has managed event logistics and production for world class clients like: Nissan Canada, Equitable Bank, Kia Canada, Novartis, and TD Bank, and now Quickbooks. Evan has worked in live, virtual and hybrid event spaces, becoming a top tier event industry trendsetter. Evan has been named one of BizBash's Top 250 Event Professionals, Eventex's Top 50 Most Influential Event Technology Professionals, Bizzabo's Top 55 Event Experience Leaders and Special Event Magazine's Top 20 Young Event Pro's to Watch lists. We discuss: What does creating community at events look like? What are the benefits? Can exhibitors build communities? How the benefits last far after the event has ended And more! Listen to Evan's first interview on Trade Show University: Innovative Best Practices for Exhibitors: https://tradeshowu.biz/episodes/ep-138-innovative-best-practices-for-exhibitors-with-evan-babins/ Connect with Evan Babins: LinkedIn: https://www.linkedin.com/in/evanbabins/ Instagram: @evanbabins Twitter/X: @evanbabins SUBSCRIBE! Trade Show Tips, tricks and strategies at https://www.youtube.com/@tradeshowuniversity *** Listen to 100's of episodes of the Trade Show University podcast at your favorite Podcast Platform! Mentioned in this episode: Add Greater Value to Exhibitors & Sponsors with EVA Event Tech Hub Visit www.evareg.com/TSU to get started on adding greater value to your Exhibitors and Sponsors at your next Trade Show or Event! Exhibitor Expert Review - exclusively from Trade Show University Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get l
Mon, January 15, 2024
243 - Podcasting Options you NEED to Check Out for Events - with Carey Green
You should be Podcasting from your Trade Shows and Events! We discuss podcasting Options you need to check out to get More Leads, build your Brand, and increase Attendee Engagement! Trade Show University founder and host, Jim Cermak, interviews Carey Green. Carey founded Podcast Fast Track - a full-service podcast production agency in 2018 and in 2023 launched "Mobile Podcast Studio" a full-service on-location recording solution for events, conferences, trade shows, and more. He is also host of his own daily podcast which averages over 10,000 listeners per day. We Discuss: * Podcasting and the Mobile Podcast Studio option for events and trade shows. * Why should every event organizer or trade show operator consider podcasting as part of their strategy? * What kind of events or event-topics are best-fit for using a mobile podcast studio at their event? * What are the different use cases for an on-site podcast recording studio at an event? * What about sound issues at live events? Isn't the noise level inherent in public spaces difficult to overcome? * How can trade show organizers afford a mobile podcast solution? Carey's Top Takeaways: * Leverage the portability and accessibility of audio to enhance your attendee experience. * Find creative ways to get your event attendees talking about your event (both during and after). Connect with Carey Green: Email: carey@podcastfasttrack.com https://TheMobilePodcastStudio.com https://PodcastFastTrack.com LinkedIn: https://www.linkedin.com/in/careyngreen/ SUBSCRIBE! Trade Show Tips, tricks and strategies at https://www.youtube.com/@tradeshowuniversity *** Listen to 100's of episodes of the Trade Show University podcast at your favorite Podcast Platform! Mentioned in this episode: John Lee Dumas book giveaway - join newsletter list John Lee Dumas book giveaway - join newsletter list The Common Path to Uncommon Success
Mon, January 08, 2024
242 - Do this ONE THING in 2024 to DOUBLE your Leads
There is ONE CHANGE, one SHIFT you can make, which will make all the difference in your trade show results in 2024. This is a message specifically for small businesses. I'm talking about any business that has a small booth at a big show, or even you're doing a tabletop booth somewhere. One thing I know about you is that trade shows are just one part of everything that you're doing. You don't have a person dedicated to trade show management and planning and all, doing all that stuff, and that's all that they do. You're wearing a bunch of different hats or have a lot of other things on your plate. If that sounds like you, I'm in your corner. I know what it's like. So here's what you need to do. You need to change your mindset about trade shows. What does that mean? Well, listen, trade shows are the most powerful marketing tool you have available to you, and it can pay off in a big way. If you have the right mindset, if you're planning like it is the most powerful marketing tool, if you plan like I'm going to have the most Awesome opportunities at this show. If you plan, like you're going to be able to land the biggest customers and fill my pipeline for the year. But if you don't plan for that, you will get mediocre results. You're in control. And it starts with your mindset. The right mindset is that trade shows are worth investing the time and the effort to do them right first. You need to make a commitment that you will take these shows seriously. You will get out of them what you put in. You have to be efficient. You have to plan like this show is going to make your year. This show can fill up your sales lead funnel. Like you never thought that is the way you've got to approach it because that is the truth that can happen for you if you plan it correctly, but only planning with that mindset is not enough. You've got to execute with the same mindset and now that you've got to instill that mindset to your entire team, who's going to be there or helping you plan the event. Take this seriously. Once you get to the show, it is not a nuisance. It's not just a vacation. It's not just a time away from the office. You got to WORK THE SHOW. That's why you're there. I have worked with people who did not give it their all. Okay. We were not focused, not engaged. The results suffered, but if you're locked in on your goals, you have that strategy and make sure everybody's on the same page and then you work it. You work that strategy, you engage with the attendees and you make things happen. The results will be double or more than if you don't. DOUBLE or more. So you take a little bit extra time and you do it right. It's all about your mindset. Now, if you're a one person company or you're in charge of planning and
Mon, January 01, 2024
241 - Proven NEW Product Development Launch - Valuepreneurs - Steve Waddell
If you are launching a new product at a Trade Show, this is a must listen interview! Jim Cermak, host and founder of Trade Show University, interviews successful inventor Steve Waddell. Steve is an experienced entrepreneur with a rich background in product development and innovation. Over the years, Steve has turned bright ideas into successful products which have earned millions of dollars in investments. He took the lessons learned and created the new book, 'Valuepreneurs.' This book provides a blueprint for others to navigate the challenging yet rewarding path of entrepreneurship. Steve and Jim discuss: -- The key concepts and methodologies from my new book, 'Valuepreneurs,' which delves into the Value-Driven Product Development (VDPD) process -- Enhancing the success rate of new products across diverse industries -- The critical stages from ideation to market launch -- How to launch new products at trade shows and exhibitions, where product innovation and effective development strategies are crucial. -- And much more! Learn more about Valuepreneurs: -- Webiste: www.valuepreneurs.com -- Online Community: https://www.skool.com/valuepreneurs-2715 -- The 2024 Valuepreneur's Idea to Product Summit: https://2024.ideatoproductsummit.com/ Connect with Steve Waddell: -- steve@valuepreneurs.com -- Book website: https://valuepreneurs.com *** FREE 15-Minute Profit Potential Call with Jim Cermak - Trade Show Coach! https://tradeshowu.biz/services *** More Free Training and Tips - https://www.youtube.com/@tradeshowuniversity *** Listen to 100's of episodes of the Trade Show University podcast at your favorite Podcast Platform! Mentioned in this episode: Exhibitor Expert Review - exclusively from Trade Show University Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don’t even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services
Mon, December 11, 2023
240 - Tools, Resources & POWER for Trade Show Exhibitors - Jessica Sibila, The Exhibitor Advocate
Exhibitors at Trade Shows and Events need resources and tools to ensure their success. Trade Show University's Jim Cermak brings you one of the industry's leading suppliers of Free resources and tools, plus encouragement to give exhibitors the Power they need to succeed! Introducing Jessica Sibila, Executive Director of The Exhibitor Advocate! Jessica Sibila is a seasoned leader in the exhibitions and events industry, committed to excellence as an exhibitor advocate, change agent, speaker, consultant, and connector. She is on a mission to raise awareness of exhibitor challenges and broaden the scope of current event management best practices. Jessica and Jim Discuss: -- What is the Exhibitor Advocate? -- How do you help exhibitors? -- What are the issues that are top of mind for exhibitors today? -- How can someone get involved with The Exhibitor Advocate? -- And so much more! Jessica's Top Tips! -- Don't be afraid to speak up and ask for what you need. -- Every show should have an Exhibitor Advisory Council. -- Show organizers and suppliers should be aware of exhibitor pain points and work together to solve these challenges. -- If you don't know where to go for help, The Exhibitor Advocate is here for you. Get resources, advice and tools to help you navigate challenges at https://exhibitoradvocacy.com Connect with Jessica Sibila: -- info@exhibitoradvocacy.com -- www.exhibitoradvocacy.com -- https://www.linkedin.com/company/87379224/ Free 15-minute Profit Potential Call with Jim! Schedule yours at tradeshowu.biz/services Find even more Free Resources at https://www.youtube.com/@tradeshowuniversity Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, December 04, 2023
239 - When to Exhibit vs Attend a Trade Show - DON'T Make a Mistake!!
Should you Exhibit or Attend a new show? This is a question I have gotten so many times from clients over the years, and it’s a great question! Maybe there’s a big show coming up that has you intrigued, but you’ve never been to it. Or it’s in an industry you’re interested in but don’t know enough about. Or maybe you’ve never done a trade show before and think you’re ready to commit. I’m going to go through 6 areas to consider and research and then I’ll discuss when it makes sense to attend and when it makes sense to exhibit. Then at the end I’m going to give you some words of wisdom (or maybe warning) if you do decide to simply attend ** DON'T MISS - How to Pick the RIGHT Trade Show! https://youtu.be/ILcbnClb2Xc?si=oh5gok6olXuW-0G4 ** FREE 15-Minute Profit Potential Call with Jim! https://tradeshowu.biz/services Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, November 20, 2023
238 - 8 Tips to reduce Overwhelm & Stress when Exhibit Planning
Do you experience overwhelm and stress when planning for trade shows? Or maybe you are planning for your very first trade show and you can’t believe the amount of work it is? You are not alone and I created this episode just for you! Today I am going to share with you 8 tips to help Exhibitors take the overwhelm out of your trade show and event planning! 1. Utilize the show contact. Have your show contact walk you through all you need to know so you don’t get stuck piling through volumes of pages that are not relevant to you. 2. Dedicate a block of time to get it done. These shows are complex and have a million details. If you try to just do a little here and there, you will constantly be spending time trying to figure out what’s been done. 3. Simplify. Don’t overdo it. If you have a lot on your plate and feeling overwhelmed, make things simple for yourself. 4. Double check your deadlines and prioritize. Understand all the important dates you need to get things done, and get them on your calendar. Clarity and planning will give you some peace. 5. Create a checklist of everything you need for events, then pull it up for your next show. 6. Don’t recreate the wheel! Unless you have had some major changes, reuse your banners, backdrops, display pieces, and even marketing materials. 7. Delegate! Figure out all that needs to get done and then divvy up responsibilities. 8. Contact the show producer and schedule a call with them to go over everything you are submitting. Give yourself peace of mind. NOW...you can breathe! Which of these did you find helpful that you’re going to try? What other ideas do you have to reduce stress and overwhelm? Drop them in the comments! Please LIKE and SHARE this video, and SUBSCRIBE to our channel! *** MAX Your Leads at the Next Trade Show! *** -- Check out our YouTube Channel https://www.youtube.com/@tradeshowuniversity -- Get weekly tips and new info! Sign up for newsletter https://tradeshowu.biz -- Find the trade show topic you need: https://tradeshowu.biz/episodes Mentioned in this episode: Exhibitor Expert Review - exclusively from Trade Show University Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don’t even know exis
Mon, November 06, 2023
237 - Dramatically Increase Leads with Tip Stacking
How do you get a 150% increase in qualified leads in one show like one of my clients did? I’m not talking about leads like just getting a bunch of business cards in a bowl because you’re giving away an iPad. I’m talking 100% qualified, want to meet with you leads! It’s from a little known thing called Tip Stacking. In this episode I’m going to show you what Tip Stacking is and how to stack the RIGHT trade show tips which will help you dramatically increase the amount of leads you are getting and absolutely crush your goals! You mayhave heard of Habit Stacking, from the best selling book Atomic Habits by James Clear, where he says if you change a little bit of many habits, it accumulates into big changes. So Tip stacking is similar. It’s about taking several tips and incorporating them into your next show. The key is doing the right ones. The ones that help you reach your show goals – and for most of you, I’m guessing your main goal is all about getting more qualified leads. Now you can find hundreds, maybe even thousands of trade show tips out there. Heck, on my podcast between me and my guests we’ve probably shared 1000. The tips you want to focus on are Tips that do 3 things – Drive Attendees to your booth, Help you Engage & Qualify those attendees, and Follow up. We’re going to be focusing on just the first two areas – Driving Traffic, and Engage & Qualify. Story – Home improvement company. For years, they would give away a big prize of a home improvement package which had a value of about $5,000. Tons of people would sign up because hey – who doesn’t want to win that! Then the company spent tons of time following up with people who have no interest to buy and end up with a handful of qualified leads. Here’s what we did to get them a 150% increase in qualified leads. Added lights – engaging the senses. Drew people in! Typically one person worked the show because they would have one sales person per market. So we wanted to double their odds by adding a second person. Added a brand ambassador! Instead of just asking people if they wanted to enter the giveaway, we came up with specific qualifying questions that would pull them in. We added the qualifying question to the entry form! *** Podcast episodes all about Brand Ambassadors! *** Trade Show University Episode 153 - Interview with Polaris Brand Promotions: https://tradeshowu.biz/episodes/ep-153-using-brand-ambassadors-to-max-your-leads-roi-al-schuster-stephanie-crawford/ *** Trade Show University Episode 147 - Interview with Expo Stars: https://tradeshowu.biz/episodes/ep-147-selecting-training-the-right-staff-for-your-booth-with-lee-ali/ So we stacked those 4 tips on top of each other and it led to that 150% increase in qualified leads which led to a HUGE sales increase! And didn’t spend
Mon, October 30, 2023
236 - NEVER do these 7 things at Your Trade Show Booth!
I'm going to give you 7 things which you should NEVER do at your booth - yet people commit these mistakes at every single trade show or expo! If you can avoid these, or change your habits, you will have more traffic and get more leads than ever! NEVER do these 7 things: DON'T Use your phone - makes you unapproachable and seem disinterested in being there to serve the attendees DON'T Eat - such a bad look! Not only messy, but can make it look like you don't want to be bothered. DON'T Sit - again, this makes you appear that you don't want to be bothered or are unapproachable. Try removing the chairs from your booth so you have no option but to stand! DON'T Be behind a table - never have a barrier between you and attendees. Have an open booth layout to invite people in! DON'T Stay in booth the whole time - get out and explore all the show has to offer! DON'T Be unprepared - please be prepared so you are best positioned to bring value to the attendees and your company! DON'T Launch into a lengthy pitch before asking questions to the attendee! This is the biggest offense and time-waster. Ask questions and qualify the attendee first before talking about your company, services and products. Get ready with Professional Coaching help to maximize your Leads, Sales and ROI! Visit tradeshowu.biz/services to get started with a FREE 15-minute discovery call! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity Exhibitor Expert Review - exclusively from Trade Show University Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don’t even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradesh
Mon, October 23, 2023
235 - 9 Tips for getting Traffic to a Bad Booth Location
You got stuck with a bad booth location. Don't tell me you got stuck with a bad booth location. We've all been there for anyone who's exhibited at trade shows, expos, conferences, or events over the years. You probably have been stuck with a quote unquote bad booth location. At some point, you know what I'm talking about. We're talking about being stuck in the back corner on one of those aisles, that it's all the way off to the sides, or maybe in a secondary hall because they oversold the show. So what do you do? Do you just give up and take what attendance possibly happens to walk your way? Those attendees that maybe they're lost too. So they finally walk past your booth or do you take control? We're here to show you how to take control. First you got to do everything you can to avoid getting one of those. So when you're going to pick the show and pick your booth, get with , the show organizer and ask them, where does the traffic flow where the best. Locations that are still available. Get with them and they will help you to find the best location available. Now let's get into the tips. I've got three things that you're going to do before the show and six things that you're going to do during the show to increase traffic. So here's the first three things that you could do before the show, 📍 number one. Increase your pre show marketing, do more targeted social media, especially into groups on your social platform. Do more email blasts, do more direct mail to your customer and your prospect list. Make sure while you're doing your pre show marketing, you look into the pre show marketing that the show is offering. Cause guess what? Those, the stuff that you're doing on social and your list, some of those people are not coming to your show. But if it's the pre show marketing that the show is offering a hundred percent, those people at least are intending to be there. So look into what they have available. they may be offering email blasts, advertising. 📍 Number two, schedule meetings at the booth. I just did a whole episode on filling your calendar. CLICK HERE - FILL YOUR CALENDAR EPISODE And there's all sorts of ideas about how to schedule meetings at your booth and why that is so, so, so powerful. 📍 Number three, get involved with sponsorship marketing with the show things that drive people to your booth, things like a bingo card, a scavenger hunt in room marketing, things that will get people that forces them to come to your booth. Also include marketing pieces into the show bags. The giveaway bags that everyone gets include marketing pieces in the show bags that drive people to your booth. Be blunt, be bold on those pieces and a bonus tip. Don't just drop any old piece, 📍 but be very specific on your piece. Include the booth number
Mon, October 16, 2023
234 - Grow Your Leads & Brand with Professional Photography - with LeShayne Maddex
Did you know that using a Professional Photographer can help you grow your Leads and your Brand at you next Trade Show? Proud to have on the Trade Show University podcast LeShayne Maddex, a professional photographer who specializes in events, trade shows and taking headshots! LeShayne has been a full-time photographer for over 10 years, and loves bringing value to her clients and making them look the best. We Discuss: How hiring a photographer can be a value add to your trade show - for everyone involved (organizers, vendors, attendees) What would a photographer do at a trade show? What type of photos should you expect to get from a trade show photographer? How can professional photos impact display and marketing pieces? How can headshots be used to drive booth traffic? LeShayne's Top Tips: They say a picture is worth 1000 words - having photos from a successful event can help you promote your event in years to come - make sure the tools you have to market are professional, including the photos! Hire someone who has been to trade shows. Be clear on what you are looking for with a photographer, the expectations. LeShayne's Top Takeaways: Hiring a professional photographer gives everyone involved in a trade show a "souvenir" - for the planners to use in marketing going forward, for the vendors to show off their presence at your trade show AND their booth, and for attendees to show where they have been to increase education/product knowledge for their own clients. ** SPECIAL OFFER! ** Save 10% Discount on Trade show photography services - just mention Trade Show University Connect with LeShayne Maddex: info@LeShayne.com www.TBHeadshots.com IG: tampabayheadshots FB: TBHeadshots Check out our YouTube Channel https://www.youtube.com/@tradeshowuniversity Get weekly tips and new info! Sign up for newsletter https://tradeshowu.biz Find the trade show topic you need: https://tradeshowu.biz/episodes Free 15-minute Discovery Call! Let's talk about your challenges! https://tradeshowu.biz/services Mentioned in this episode: Subscribe to the new Trade Show Univ
Mon, October 09, 2023
233 - Coach Nick Saban's Lessons - Halftime Adjustments for Tradeshows
Learn Lessons from Nick Saban, championship coach of the Alabama Crimson Tide Football team, on halftime adjustments he makes to dominate the 2nd half of games. Trade Show University founder and host, Jim Cermak, helps exhibitors and show planners understand how to take those lessons and use them for Victories at upcoming tradeshows and events! Watch this video on the Trade Show University YouTube Channel - and Subscribe! https://www.youtube.com/@tradeshowuniversity Nick Saban is known by some as the most successful second half coach in football history, because he knows how to make adjustments. So that's, we're going to learn today is what does he do at halftime that you can learn about your trade shows and adjustments you can make and learn from him. So you could have an amazing show, not just the beginning of the show, but the end of the show as well. Nick was recently interviewed and someone asked him, what is your key to success coming out from halftime? Especially there's times you're, you're dominated in the first half and how do you come back and end up winning time and time again. 1) You've got to have Good information. That means you've got to have good data. You've got to be paying attention. What is happening when you're engaging with attendees? Are they reacting positively to the questions you are asking them? Which part of your booth are they being gravitated to? or are they not being drawn to your booth at all? At some point you've got to Call timeout, get your team together. If it's a multi day show, it's at the end of that first day to make sure everyone is on board and you can find out what's going, what's working, what isn't, and how do you make those halftime adjustments? 2) You need to give assignments. Everyone should have something that they're responsible for, for keeping track of, have one person whose assignment is where are people drawn to, where are they naturally walking up to in your booth? Who are they naturally walking up to? What kind of questions are working and which ones are not working? What things are people resonating with and which ones are they not? Are they loving your giveaways? You've got to give assignments to each person in your booth and have them responsible for paying attention So you can get good data good information. 3) You need to adjust what's not working and double down on what is just what's not working and double down on what is. If something's not working, you got to mix it up, you got to have different people out front trying different things, adjusting your people, the literature, what is going on in your booth. Adjust the questions that you're asking people so that you can have better results. And if something's working, do more of it. <
Mon, October 02, 2023
232 - Trade Show Hacks to Increase ROI with Don Jalbert - Classic Episode
One thing Event Planners and Professionals (#eventprofs) would love to get more of is Trade Show Hacks! So today we are bringing the Hacks! Sharing his Trade Show Hacks to Improve ROI is Don Jalbert, the owner of Exhibit Associates. He was an outsider who took a tour of Exhibit Associates and within hours decided to buy the company with his wife. Just jumped in with both feet! These are the Hacks he has figured out over the past 9 years. Tradeshow Hacks to Improve ROI 1. Tell people you are going 2. Exhibit with a plan and share the plan 3. Follow up and Speed wins 4. Stand out in a good way Don’s top tips & takeaways: Follow Up after a tradeshow. Otherwise don’t go. The tradeshow booth is not the primary thing to worry about. Your people are your greatest asset and greatest liability. FREE Resources from Exhibit Associates: Visit – https://www.exhibitassociates.com/insider Contact Don Jalbert: don@exhibitassociates.com 913-980-4166 Mentioned in this episode: Exhibitor Expert Review - exclusively from Trade Show University Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don’t even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, September 25, 2023
231 - Leadership Principles 101: Align, Chart, Navigate - with Kevin Davis
To have a successful Trade Show, we need leadership for our team and our exhibit! Excited to bring a class on Leadership Principles to you today! Grab your notebook - you will be inspired! My guest on Trade Show University is Kevin Davis, an executive coach, trainer and international speaker. Kevin's philosophy is simple: “Life is a journey of aligning your dreams, charting your course and navigating your way to a purpose-filled life.” For more than 30 years, Kevin has been inspiring, motivating, and equipping others to live out their dreams. He has devoted himself to developing and strengthening the personal and professional growth of others through speaking engagements, one-on-one leadership building, and most importantly by serving others. We Discuss: Leadership Principles Kevin's powerful Align, Chart, Navigate framework What does it mean to Bloom where you are planted? How leadership principles are key to trade show success And much more! Kevin's Top Takeaways: Realize Your Potential, The more you believe in yourself the bigger you can dream... Chart out your course to achieve your dream Navigate yourself there using the plan you charted and the Dream you want. Special Free Offer! Get your free Purpose Filled Life Radar Assessment Summary: https://www.mkevindavis.com/assessment Contact Kevin Davis: Website: mkevindavis.com Email: mkevindavis@gmail.com Watch this Episode on YouTube! https://youtu.be/muwB6DjBIMY Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity Exhibitor Expert Review - exclusively from Trade Show University Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know!
Mon, September 18, 2023
PRO TIP - Send your New Employees to your next Trade Show
PRO TIP – Send your New employees to your next Trade Show This secret will help your brand new employees and team members get up to speed quicker than ever! Shorten the learning curve! You'll hear this only on Trade Show University! *** WATCH this episode on YouTube! https://www.youtube.com/watch?v=QFivUR63ITg&t=173s In this episode, I give you 4 reasons why you need to send your brand new employees to visit and even work at your next trade show, and 5 tips to get your new people as effective and efficient as possible at the event! Let's go! The 4 Reasons Why... Allows them to learn all about your industry and get up to speed quickly. If they are brand new to the industry there’s nothing better! Seeing all the types of companies that are involved, learning about trends, and seeing how your company is positioned. If they’re familiar with the industry, gets them to see things from a new vantage point! Allows them to do amazing market research by talking one on one with customers, prospects and vendors. Nothing like a new person to ask great questions! Breaks up the routines for that new person. We’ve all been there – like drinking out of a firehose trying to get our bearings in a new job. Getting out of the office or the usual workplace can be such a great thing for a new person. Accelerate the bonding and brings them into your team quickly. Nothing like spending a couple of days together to allow them to get to know you and you get to know them. 5 TIPS to get New Team Members as effective and efficient as possible at the event: Give them specific tasks to do, set meetings for them with customers or vendors especially those they’ll be interacting with in the position. When they’re in the booth, have them observe conversations with your team to learn. Get them outside the booth to walk the show and gather info. And go have them do some research on the competition! Have them attend workshops and breakout sessions on your behalf to take notes. Duplicate your time! Make sure you take the time to watch them as well – how are they talking with prospects? How are they blending with your team? How are they socially? Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity Exhibitor Expert Review - exclusively from Trade
Mon, September 11, 2023
229 - Behavior Change Design for Events - with Kristin Malek
Are you designing your events with Behavior Change in mind? Are you wondering what that even means? You have GOT to understand how important this is, and you are definitely in the right place to start learning! My guest this week is Kristin Malek, and this is her second time on Trade Show University! Kristin is an expert in designing experiences that change behavior and mindset. After 10 years in higher education, she realized that engagement without behavior change is useless at best, and dangerous at worst. The only way to enact real change and inspire action is to first design a transformational experience that would inspire change from within. Kristin has won double digit international, regional, and state awards to include international Educator of the Year and Excellence in Teaching and Training. We discuss: What exactly is Behavior Change Design How it is different from Project Management Why designing for engagement is so important Kristin's latest project - Experience University And so much more! Kristin's Top Tips: Engagement isn't activities Engagement without behavior change is essentially useless If you don't design for behavior change it's like planting a tomato seed without giving it a cage - it will grow but without structure of direction Kristin's Big Takeaway: Change management is just project management; designing for behavior change is completely different. Connect with Kristin Malek: www.kristinmalek.com www.experienceuniversity.org - Check this out!! LinkedIn: https://www.linkedin.com/in/kristinmm/ Her Extraordinary Events Podcast: https://extraordinaryevents.buzzsprout.com ***Check out Kristin's first visit on Trade Show University! Career Growth & Education Options in Events - LISTEN HERE For more info on Trade Show University coaching and consulting services - CLICK HERE Schedule a FREE 15-minute Discovery Call to see how we can generate MORE LEADS at your next show! <a href
Mon, September 04, 2023
228 - How AI will Improve Trade Shows & Events - with Kalon Welch
Should you be afraid of A.I. (Artificial Intelligence)? Will AI cost you your job? Will AI destroy the events industry? OR...can AI and AI tools be used to make our trade shows and events better than ever? My guest, Kalon Welch, will help educate us on the future of AI in the events industry! Kalon is the Co-Owner and EVP for FastSensor where they utilize AI tools to help customers like Best Buy and Walmart better understand customer buying habits. Kalon regularly speaks as an industry expert on location based AI driven analytics and future retail based technology. We discuss: What is Unsupervised AI? What Privacy concerns should we have? How easy is it to deploy AI tools for events? What are AI Driven Event Analytics? Kalon's Top Tips: Measure to optimize. Learn how to demonstrate ROI. A/B test and iterate. Protect your budgets, your jobs and the face to face industry vs. Digital Marketing. Learn to apply and create value and leverage ROI. Kalon's Big Takeaway: You can Harness AI for Event Measurement, safely and affordably! *** SPECIAL OFFER *** We will offer listeners a free exhibitor report, which includes a 1-hour show debrief with our data analysis team, marketing presentation slides, and executive top-line findings if they mention the podcast. Connect with Kalon to take advantage of this offer! Connect with Kalon Welch: Email: kalonw@fastsensor.us www.fastsensor.com https://www.linkedin.com/company/fastsensor/ For more info on Trade Show University coaching and consulting services - CLICK HERE Schedule a FREE 15-minute Discovery Call to see how we can generate MORE LEADS at your next show! CLICK HERE to Schedule Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, August 28, 2023
227 - Creating Engaging Trade Show Booths - with Branden Cobb
What are attendees saying about your Trade Show Booth? Probably NOTHING!! Sorry, but it's true. Let's change that! Branden Cobb, a seasoned marketing professional has been instrumental in driving market share, fostering customer loyalty, and enhancing profits for companies of all sizes. Through MarketingExec.us , he provides ongoing strategic advice to clients, catering to their specific needs and operating on a retainer basis. In today's discussion, he will share insights on creating captivating trade show booths, offering diverse approaches to engage and enthrall attendees. Listen in as we discuss: How to capture attention at the show Securing leads The importance of differentiation And much more! Connect with Branden Cobb: branden@marketingexec.us www.marketingexec.us LinkedIn: https://www.linkedin.com/in/brandencobb1/ For more info on Trade Show University coaching and consulting services - CLICK HERE Schedule a FREE 15-minute Discovery Call! CLICK HERE to Schedule Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity Powerful Data Analytics with BearIQ from Bear Analytics I want to take a second to cover one of the hottest topics in the events industry right now: Data Analytics If you are a show organizer, you’re probably trying to gain a leg up on how to return to revenue. One company leading the charge for growing events is Bear Analytics. With their cutting-edge platform, Bear IQ, easily aggregates, cleans, and measures, event performance – showing you exactly where to focus your marketing, sales, and education team’s energy. The best part is – it’s powered by the data you’re already collecting. It means you can use their predictive tools to grow audience, increase exhibitor and sponsor sales, and easily measure engagement across your education and certification programs. If you even a little curious, r
Mon, August 21, 2023
226 - PRO TIP - Win the Show Before You Go! Fill Your Calendar
Win the Show BEFORE You Go - Fill Your Calendar! This is a Trade Show University Pro Tip episode – a short one, but one of the most powerful you’ll hear! Win the show before you go...So what does that mean? It means filling up your calendar with your top qualified prospects before you even get to the show. Think about it. What’s the main thing you are doing when exhibiting at the show? Trying to connect with more qualified leads. Right? Of course there are other great reasons for being at the show like branding, networking, checking out the competition, finding new vendors, suppliers and partners, and so much more. But at the end of the day, it’s about building your business. It’s about ROI. So here’s what you do... Figure out your calendar for the next show. And when I say calendar, I’m not just talking about the hours the show floor is open. But from the time you wake up to the time your head hits the pillow. If you’re at the right show, then your target audience will be there. You need to take advantage of this amazing opportunity! So first block out any times you will not be available. Times you are setting up your booth, any networking or other important events you need to be at, if you are attending or giving a talk. Block all those out on your calendar. Next – look at the show floor hours. Now break those hours into 15 minute segments and make those available for meetings. Then fill up those blocks with qualified prospects. Have your presentation dialed in from start to finish in 10 minutes or less. Then get them out of your booth and get ready for the next meeting with a couple minute buffer. Unless you are the only person working your booth, this works like dynamite. Not only do you have qualified prospects continuously in your booth, but you also have activity in your booth! So instead of you and your team waiting around trying to find the next prospect, you can be talking to a non-stop flow of prospects. Now you should have blocked out any events pertaining to the show. The next thing you do is look at all the open time you have remaining and make those available. Breakfast meetings, lunch meetings, dinner meetings, late-night grab a drink meetings, go for an early morning run meetings. Leave nothing off the table. Will you be exhausted at the end of each day? Absolutely! Will it be worth it? 100% YES! So how do you find people to fill up your calendar? Here’s a few ideas I’ll rapid fire to you… Your personal contacts The show website or app – they will at very least have listed exhibitors and speakers. I’m sure you can find a few in that list you may want to meet with. And some apps will even have those registered available to connect with. Go through EVERY name. LinkedIn or whatever social channels your target audience uses Reach out to vendors in the
Mon, August 14, 2023
225 - Exhibitor Coaching Session - with Merijn van Buuren of Event Mender
In this episode, we have an Exhibitor Coaching Session featuring Jim from Trade Show University offering coaching with an exhibitor for an upcoming trade show. Today Jim talks with Merijn van Buuren from Event Mender. Jim and Merijn discuss Event Mender's upcoming show, including: Goals Display Engagement The booth flow/attendee journey Follow up Working a show by yourself And much more! Connect with Merijn! Email: merijn@eventmender.com Website: www.eventmender.com Your opportunity to listen in on a one-to-one coaching session! Would you like to be considered for an Exhibitor Coaching Session that will be featured on an upcoming podcast episode? CLICK HERE to go to our Contact page and send in your info! For more info on our coaching and consulting services - CLICK HERE Schedule a FREE 15-minute Discovery Call! CLICK HERE to Schedule Episode discussed: 9 Tips for Working a Trade Show by Yourself Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, August 07, 2023
224 - Powerful Goal Setting using The DEB Method - with Deb Eckerling
Goal Setting is one of the Top things you can do for success at your next trade show or event -- IF you do it right!! Excited for this week's guest to give us a fresh perspective with her own method. Goal strategist Debra Eckerling is on a mission to change goal culture in and out of the workplace. A speaker, corporate consultant, and workshop leader, she is the award-winning author of Your Goal Guide and founder of the D*E*B METHOD® for goal-setting simplified. Debra has spoken on stages for TEDx, Innovation Women, SCORE LA, and more, and is host of #GoalChatLive, The DEB Show, and Taste Buds with Deb. We Discuss: What is Event Outcome Optimization? What is The DEB Method? Why is The DEB Method effective for Goal Setting? How does it apply to Event Outcome Optimization? Deb's Top Tips: To get the most value out of any conference, start by creating a mission and motto for your business, as well as for attending the event Create a plan for meeting people and choosing sessions, so you turn the time, money, and energy you spend into quality leads and valuable information that will grow your business Schedule time to prep, as well as for following up and following through Deb's Top Takeaways: To get what you want you need to know what that is. Setting goals for conferences, and aligning them with your business goals, will set you up for success. Get Deb's Book - Your Goal Guide on Amazon Connect with Debra Eckerling: info@thedebmethod.com https://thedebmethod.com https://eventoutcomeoptimization.com https://www.youtube.com/@TheDEBMethod https://LinkedIn.com/in/Coastbunny https://Facebook.com/TheDEBMethod https://Twitter.com/TheDEBMethod https://Instagram.com/TheDEBMethod Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show Univers
Mon, July 31, 2023
223 - Finding & Deciding on Event Tech - with Merijn van Buuren
How do you find and decide on the best tech tools and platforms for your upcoming trade show or event? Listen in! While helping physical event professionals embrace virtual events during the pandemic, Merijn van Buuren realized that evaluating different platforms was taking way too much time and that there must be a better way to do this to help even more event professionals. Merijn developed Event Mender , a tool to take out all the guesswork for event organizers. We discuss: Why do organizers need (to keep adding) new tools? What does the current process look like, and why is this a problem? What can event professionals do differently? How does Event Mender fits in this picture? Merijn's Top Tips: Don't start looking for something you think you need without a purpuse Before you get into demo's, set your boundaries and objectives (like your budget, number of events, features you need, etc) If the information you need to make a decision is not there on a website, don't schedule a demo of 1 hour to find out - just ask in an email to save yourself a lot of time (or find a place that already has this information) Ask for previous experiences/use-cases of similar demands Merijn's Big Takeaways: 1. Don't start researching without a goal and clear overview of your demands 2. Make an informed decision that matches your event goals, don't decide on a tool just because your friend or competition is using it Special Offer! Listeners can go to eventmender.com and click on the link* to create a free profile on Event Mender and by doing so they'll be eligible for a 5% cashback on any new platform they find to be the best match for them. They'll also have the possibility to schedule a free hour consulting call with me to define their exact needs before starting their search. Connect with Merijn: hello@eventmender.com https://eventmender.com https://www.linkedin.com/in/merijnvanbuuren Mentioned in this episode: Add Greater Value to Exhibitors & Sponsors with EVA Event Tech Hub Visit www.evareg.com/TSU to get started on adding greater value to your Exhibitors and Sponsors at your next Trade Show or Event! Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and M
Mon, July 24, 2023
222 - PRO TIP 10 - Don't Pre-judge Attendees - all about Engagement
Trade Show PRO Tip #10 - Don't Pre-Judge Attendees One of the top things I see exhibitors doing which holds them back from reaching their potential, but really goes unnoticed, is they pre-judge the attendees walking past their booth. What I’m talking about is looking at someone approaching your booth and looking at them and deciding whether or not to engage with them based on their age, what they’re wearing, if they’re a man or a woman, or even what company they are from. Understand that you don’t know this person and you don’t know their role in the company until you ask them. Getting people into your booth is all about Engagement! Let me tell you a story. Was working a show several years ago with a company selling big-ticket equipment to fire departments. Had a couple of people in my booth who were territory sales reps. An attendee starts approaching with a Baltimore Fire Dept tshirt, glances toward our booth as he walks past. I turned to the person next to me who was the rep for Baltimore and said, why didn’t you talk to that guy? He said, he’s probably a firefighter. He’s not who I want to talk to. I said, do you think he might know Another way we pre-judge – the person isn’t looking in my direction. Maybe they are looking the other way, or at their phone, or talking with someone they’re walking with. Here’s the deal – this person could be your next big customer and may only walk past your booth one time. If you knew that was the case, would you just let them pass? I hope not! Feel free to grab their attention! Say excuse me so they’re looking at you! Then ask them questions to qualify them. This isn’t hard, and don’t think you’re being too salesy. The attendees are there to do business as much as you are! And if you’re an introvert waiting until someone comes up to you – we need to break you of that bad habit my friend! I am an introvert at heart and battled with this for a long time. You just have to put it behind you and reach out to attendees walking by. The worst thing that happens is they’ll say no. No big deal! MENTIONED IN THIS EPISODE: 134 - Tips for Introverts (LINK) ------------- Get your Trade Show Booth Traffic Scorecard and drive MORE attendees to your booth than ever before! And free for a limited time! tradeshowu.biz/scorecard Be sure you are Subscribed so you don't miss an Episode! Apple <a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWV
Mon, July 17, 2023
221 - Coaching Follow Up! Results after the Show with The Groom's Man
In this episode, we are following up on our Exhibitor Coaching Session with Reginald Ferguson of The Groom's Man! If you missed that episode, you can Check out Episode #220 Here . Jim and Reginald discuss how The Groom's Man performed at a large wedding show, including: Did they hit their Goals? What did they incorporate from the Coaching Session? Did it work? What went well? What would they change? Would they do this show again? And much more! Connect with Reginald! Email: reg@nyfashiongeek.com Website: www.nyfashiongeek.com Instagram: New York Fashion Geek Would you like to be considered for an Exhibitor Coaching Session that will be featured on an upcoming podcast episode? CLICK HERE to go to our Contact page and send in your info! For more info on our coaching and consulting services - CLICK HERE Schedule a FREE 15-minute Discovery Call! CLICK HERE to Schedule Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, July 10, 2023
220 - Exhibitor Coaching Session - The Groom's Man
In this episode, we have an Exhibitor Coaching Session featuring Jim from Trade Show University offering coaching with an exhibitor for an upcoming trade show. Today Jim talks with Reginald Ferguson of The Groom's Man, the wedding offshoot of the men's fashion consultancy NY Fashion Geek. Jim and Reginald discuss The Groom's Man and their first time to a large wedding show, including: Goals Display Engagement The booth flow/attendee journey Follow up And much more! Connect with Reginald! Email: reg@nyfashiongeek.com Website: www.nyfashiongeek.com Instagram: New York Fashion Geek Your opportunity to listen in on a one-to-one coaching session! Would you like to be considered for an Exhibitor Coaching Session that will be featured on an upcoming podcast episode? CLICK HERE to go to our Contact page and send in your info! For more info on our coaching and consulting services - CLICK HERE Schedule a FREE 15-minute Discovery Call! CLICK HERE to Schedule Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, July 03, 2023
219 - Use Voice of Customer to increase ROI - with Dave Loomis
There's no better way to figure out your customer than to study them! Voice of Customer research (VOC) is a tremendous and powerful tool, and the specialty of our guest. Dave Loomis is the President of Loomis Marketing, LLC , a consulting firm focused on providing and coaching voice-of-customer interviewing for B2B companies. Dave helps some of the world's largest and well-known B2B brands, including GE, STERIS, Saint-Gobain, Oshkosh and Xerox. He is a co-host of the B2B Marketing & Sales Podcast, and the author of Marketing is Everything We Do. We discuss: The importance of REAL voice of customer input The right ways to do voice of customer research Success stories What is "customer outsight" and what's motivating you to write about it? Dave's Top Tips: Know who your targets are, understand what motivates them, figure out how to reach them most effectively and engage with them consistently. Add value, be professional, but have fun! There is no substitute for personal relationships. Connect with Dave Loomis: dave@loomismarketing.com 440-725-1400 www.loomismarketing.com https://www.linkedin.com/in/davidloomis/ Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, June 26, 2023
218 - Mastering Email Marketing: Turn Followers into Customers with Liz Wilcox
Introducing Liz Wilcox (aka - the Fresh Princess of Email) an email marketing strategist with a passion for helping trade show exhibitors make the most of their post-show follow-up. Liz’s vast experience in educational leadership comes in handy when designing custom email strategies tailored to her clients’ needs, focusing on increasing engagement and sales. Creative and always willing to learn from her mistakes, Liz shows exhibitors how to transform their existing email marketing campaigns into money-making machines that will keep their audience eager for more. We discuss: Liz's exlusive Email Staircase framework What do you mean friends in the inbox? What goes in a newsletter and how do we get people to care enough to read it? How do we turn people into customers? Do subject lines matter? Liz Wilcox's amazing Freebie! Mega Email Swipe File Get it here: https://lizwilcox.ck.page/4072e76815 Get everything you need to build a list of buyers. Seriously. One entirely-written-for-you welcome sequence. 3 newsletters templates so you can feel comfortable knowing how to follow up each week. And 52 subject line so you never have to write an email from scratch again. Connect with Liz Wilcox: https://lizwilcox.com/ https://www.facebook.com/groups/emailmarketingwithliz https://www.instagram.com/thelizwilcox/ Mentioned in this episode: Trade Show University Episode Guide Many have asked, "Is there an easier way to find the episodes and topics I need?" Now there is!!! Happy to launch our Episode Guide! It's like your curriculum for Event Success and ROI! Every episode easily searchable and sorted into 19 Categories like Marketing, Staffing, Technology, Tips & Tools, and if you’re new, check out Trade show basics! Visit tradeshowu.biz/episodes 19 Categories include: -- Trade Show Basics -- Advocacy -- Branding -- Displays -- Expert Interviews -- Fitness & Nutrition -- Goals -- Marketing -- Mindset & Motivation -- Networking & Engagement -- Promo Items -- Social Media & Web -- Speaking & Presenting -- Sponsoring -- Staffing -- Strategy -- Tips & Tools -- Training -- Virtual & Hybrid Events -- Various (topics that are more unique) Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos t
Mon, June 19, 2023
217 - How to get Dozens of Video Testimonials at One Show!
Across the board, businesses agree that they want to get more testimonials. They’re powerful. As businesses, we love them. And customers turn to them more than ever! Even better than a testimonial is a VIDEO testimonial. With video, you get more credibility, more emotion, and more believability. Period. Let’s give you an easy way to get video testimonials at trade shows from two different groups! And this can give you months of powerful social media posts and website material that will last for years. One method takes almost zero planning, and the other takes a little pre-work. And all you need is a cell phone! No expensive cameras, lighting or microphones. Whatever you carry in your pocket is all you need. First - Attendees: When they say anything positive about your business, your products or services, ask them if they would be willing to say that again and you can take a video. Then pull out your phone and have them say it again. You can tee them up, “I’m here at the ABC show with Bob from XYZ. Bob, would you please share again what you just told me about our new product?” Or they can just give their thoughts without any intro from you. “Hi I’m bob from XYZ. I was just checking out the new product from TSU and it’s fantastic. I have bought similar products for years, and I will definitely be ordering these next time!” So be in the moment! Always be listening for those positive comments, and then be ready to grab your phone and ask for that testimonial! And you also want to train your staff to recognize these opportunities as well! We all have cell phones, so anyone can quickly pull theirs out and capture a powerful testimonial! Second – Customers: Reach out to your customers who you know will be coming to the show Ask them if they are coming to the show, if they would be willing to stop by your booth and give a quick testimonial about why they like doing business with you If they’re not coming to the show, this is a great opportunity to ask them for a video testimonial anyway! Ask them if they would be willing to record a quick video testimonial and send it over to you. You will be amazed at how many will be more than happy to do this for you! You just need to ask! For both groups - Try to get them to keep it from 30-60 seconds and no more! People don’t like listening to or watching testimonials that go on too long. But they’ll be more likely to watch if it’s under a minute, and even more if it’s around 30 seconds!! I have had clients capture dozens of quality testimonials over the course of one show!! This can create social media content that will last months, and permanent assets for you to put on your website and send out via emails. Powerful stuff! And doesn’t take any budget or big staffi
Mon, June 12, 2023
216 - Solving the Pain Points on the Show Floor - with Josh Rifkin
If you have exhibited at least once at a trade show, you have experienced some pains and challenges. My guest is a professional exhibit designer and builder to help you solve those challenges! My guest Josh Rifkin is the CEO of Flatworks Displays - a USA manufacturer that sells a custom modular trade show booth system that assembles with no tools. With 30 years of experience in the manufacturing and trade show industries, Josh knows what goes into preparing for trade shows. We discuss: Shows are back but you need to be selective - It's a costly endeavor Maximize your valuable space to create a more inviting environment for buyer to enter and engage. Ditch the backdrops and skirted tables Think about your trade show staff: get them in and out fast. The sooner they set up... the happier and fresher they will be during the show. Connect with Josh Rifkin: Josh@flatworksdisplays.com flatworksdisplays.com Instagram.com/flatworksdisplays Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, June 05, 2023
215 - How Technology is shaping In-Person Events - with BJ Mazmanian
Event Tech flourished throughout the pandemic as we all went virtual. How about now with Live In-Person events back to being the norm? My guest BJ Mazmanian is Sr. Director of Client Services and Live Events at Bluewater . With a 20-year career in the live events space, BJ focuses on mobile and large-scale events, bringing a unique perspective on how to think through activation plans, extend client budgets, and push clients out of their comfort zones. We discuss: How has technology impacted the way brands approach in-person events, particularly trade shows? What types of technology are brands using to create a more personalized sales process at trade shows? What are some of the biggest challenges that brands face when trying to make their trade show booths more exciting for attendees? How do you address those challenges? How can brands ensure that their booth stands out in a sea of other booths at a trade show? BJ's Takeaways: 1) By scanning and interacting with different elements in the booth, a communication plan can be created based on all of the elements that were selected or interacted with that get sent automatically. 2) Extending dollars that are being spent – meaning looking at mobile tours / digital interactives that are being made to be used after the singular event. Create a canvas that can be updated / changed based on the show vs starting over every time 3)Think larger than just one event or one event budget. How can you build a strategy and plan that will help you get more bang for your buck? Connect with BJ: Email: bmazmanian@bluewatertech.com Website: https://bluewatertech.com/ Social: https://www.linkedin.com/in/bj-mazmanian/ Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, May 29, 2023
214 - Making Sense & ROI of Your Event Data - with Joe Colangelo
Meet Joe Colangelo , a seasoned professional in the events industry who excels at helping others make sense of their event data to optimize their ROI. As CEO for Bear Analytics and the driving force behind their platform, Bear IQ, Joe has spent the last ten years honing his skills in data analysis and event strategy. His expertise on AI, audience growth, and sponsorships has made him a sought-after resource for event planners. In this episode, we discuss: Implement data analytics strategies to streamline lead generation and create unforgettable customer experiences. Appreciate the transformative power of experiential marketing and engaging on-site events. Tap into the on-site innovation surge to stand out with unique experiential deliverables. Gain insights into maximizing ROI by investing in innovative revenue channels like on-site sponsorships. Explore the critical role of data-driven decision-making in devising compelling and personalized pitches. Connect with Joe: Email: joe@bearanalytics.com Web: bearanalytics.com LinkedIn: https://www.linkedin.com/in/josephcolangelo/ Work with Jim & Trade Show University!! Sign up for a Free 15-minute Discovery Call Check out our Services Page Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, May 22, 2023
213 - PRO TIP - Design your Booth like a Billboard, not a Brochure
Time to get people to stop at your booth instead of just walking past. One of the main reasons attendees just walk past booths of companies they don’t know is because they don’t know why they should stop. Confusion is not a good marketing tactic! When designing the graphics for your booth, think of it like a billboard, not a brochure. But not just any billboard – an effective and memorable billboard! When you pass a billboard you have a split second to capture the message. To be effective, it must be clear, concise and memorable. You either got it or you didn’t. Effective graphics that tell a story or show what you do Minimal words that tell why or Benefit Statement Clear Call to Action Ever saw a billboard that has... Too many words? Confusing pictures? One you didn’t know the company or product? One that didn’t have a location, phone number or website? At least not large enough to read at 60 mph? What happens? You don’t remember it! What I see all too often at trade shows are booth graphics that are more like a brochure. 3 or 4 panels that have a million words on it and would take you 5 minutes to read it all. Plus they use confusing industry jargon and acronyms Too many exhibitors think I have to tell them everything or else they won’t know what we do! Instead, the attendees just walk past like they’re driving on the freeway, not knowing what you do or being too overwhelmed by your graphics and wording. Some tips when designing your Booth or Exhibit: Clear, concise, and minimal graphics Minimal words that quickly tell what you do or your overt benefit No jargon or acronyms – assume attendees are brand new to the industry and don’t know what the terms or acronyms mean. Now think of the speed you go through a trade show. You don’t have time to stop at every booth, nor do you want to. You see your booth, but never heard of the company. Would you stop at your booth? If not, why not? Pick it apart and tweak it! If you would stop at it, have others inside and outside your company go through the same exercise. Sometimes we’re too close to it to see the changes that need to be made. Get the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event - all for FREE! Visit tradeshowu.biz and drop your email on the home page! Subscribe at Apple <a href="https://podcasts.google.com/feed/a
Mon, May 15, 2023
212 - How to Skyrocket Booth Lead Generation - with Jonathan Pritchard
Pro Tips on Booth lead generation from someone who has done 10,000 live sales performances! Jonathan Pritchard founded ROI Trade Shows to help clients get more out of their exhibits. He combines his decades of entertainment experience with his powerful business marketing skills to create dynamic presentations that help attract, educate, and qualify leads. While not on the road you can find him at home in the mountains of North Carolina. We Discuss: Lead generation strategies like giveaways & swag Using in-booth presenters Which strategies work best Creating custom experiences And much more! Jonathan Offers: Free consult on what angles might work best for your next show. Especially powerful for the software & service industries (because it's hard to demo those at scale). Connect with Jonathan Pritchard: Email: hello@jonathanpritchard.me https://www.ROITradeShows.com https://www.linkedin.com/in/jonathanpritchard/ Get the RIGHT Training for your staff: tradeshowu.biz/services Get the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event - all for FREE! Visit tradeshowu.biz and drop your email on the home page! Subscribe at Apple Google Spotify Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, May 08, 2023
211 - Training Done RIGHT can Double Your Leads
You are Training your staff all Wrong!! In this episode, I will discuss how to Train your trade show booth staff the RIGHT way which will lead to better results and can DOUBLE your Leads! Most companies train on the Basics... Show location and times What the display will contain What they will be giving away Any promos they will be doing What everyone will be wearing And maybe more... Nothing wrong with this, but it's typically where they stop training! Now the staff has information and knowledge, and they are left on their own to figure out what to do with all this info! You have to go deeper than this! I suggest training on 3 things that will make all the DIFFERENCE: EQF - Engage, Qualify, Flow ENGAGE - Train your staff HOW to engage with attendees in a meaningful way QUALIFY - Right after they engage, you have to QUALIFY the attendee to see if you even want to talk with them. If they don't qualify, let them go!! FLOW - After you have engaged and qualified, immediately get them into your booth flow or attendee journey. It's what you should have orchestrated ahead of the show! What do you want them to experience? What do you want them to leave with? And what info do YOU want and need? For more info on creating a FLOW, listen to this episode - https://tradeshowu.biz/episodes/193-creating-your-booth-flow-and-attendee-journey-in-2023/ Train on EQF effectively, and you can Double Your Leads at the next show!!! Want some help? I offer a Free 15-minute Discovery Call to see how Training with the EQF Framework can help your business! CLICK HERE - https://tradeshowu.biz/services/ Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, May 01, 2023
210 - Charity is Good Business - with Michael Green
Professional Auctioneer, Travel Consultant and Charity Consultant Michael Green of Michael Green Auctions joins Trade Show University today to discuss why having a charitable component to your business is Good Business! In this episode - Part 1 of a 2-part series on Charity in your Business - Michael and I discuss implementing a charitable part of your business, and he gives a 7-step framework on selecting the right charity or non-profit organization to align with. Make sure the Charity's values align with yours Do your Due Diligence and Research the non-profit options Evaluate the Charity's impact Review their Financials Consider their other Partnerships Determine overall compatibility between the non-profit and your organization Have your Team be part of the selection process Resources and other Organizations mentioned in the podcast: Charity Navigator Feed the Children Ep 207 with Joel Bromley - Finding Your WHY Leads to Success Connect with Michael: Michael Green Auctions Michael Green Wine & Food Entertainment Email - michael@michaelgreen.com Mentioned in this episode: Free Video Training - How to pick the Right Trade Show Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!! I give you the 7 Questions you NEED to ask to be confident you have selected the right show! To get immediate access, go to tradeshowu.biz and sign up for the email newsletter right on the home page! That's it! Tradeshowu.biz Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, April 24, 2023
209 - Amplify your Message thru Power of Production - with Marc Collins
Do you think about Production when creating your exhibits and shows? My guest today talks about how powerful Production can be! Marc Collins, co-founder and Executive Producer of Odyssey Creative, began his theatre and film career around age six. Ever since then, he’s been bringing content to stages and screens for live audiences across the country and around the world. As a corporate and association show director, he believes in the use of theatre production practices such as detailed participant and technical rehearsal, performance coaching, and crafting the show strategically around the audience experience. We discuss: Why is a show flow important? Why is a script important? Why is REHEARSAL important? What are some ways that the quality of a general session's production can impact the attendee experience? And so much more!! Marc's Top Tips: Get a producer involved in planning your general session Get a producer involved early - we recommend a minimum of 6 months out, but we can do more from 8-10 months out Your AV company may not be the best source for your producer as they have an obligation to sell what's on the AV company's shelves. An independent producer will be your ally and your advocate, and will hold your AV company accountable in a way that an employee of that company will not Connect with Marc Collins: Email: mcollins@odysseycreative.com Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity Free Video Training - How to pick the Right Trade Show Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!! I give you the 7 Questions you NEED to ask to be confident you have selected the right show! To get immediate access, go to tradeshowu.biz and sign up for the email newsletter right on the home page! That's it! Tradeshowu.biz
Mon, April 17, 2023
208 - How to Create Strategic Memorability - with Rama Beerfas
Rama Beerfas, CTSM, MAS - is the Strategic Memorability Specialist at Lev Promotions where she specializes in branded products for trade show and event marketing. Her goal is to recommend products that are relevant to clients’ branding, goals and target market while melding with the client's overall marketing message and tactics. She calls this creating strategic memorability™. We Discuss: Why you shouldn't choose products just because they're hot/new/cool/trending. What is strategic memorability(TM)? Top tips and tricks for using promo items Rama's Top Tips & Takeaways: Share your realistic budget and quantity needs when asking for product suggestions. If you're choosing your branded products from a catalog or website, without thought to your target market, DON'T! Find a promotional product consultant that will ask questions above quantity and budget and make suggestions based on your specific needs. Branded products are an effective marketing tool that should be part of your holistic marketing messaging and strategies. If they don't integrate into your branding and messaging, they don't make sense and they don't have the marketing impact you want. Special Offers from Rama! We offer a complimentary 15 minute phone or Zoom consultation to discuss basic information on the considerations for your branded product needs. We'll be in Booth 1109 at ExhibitorLive in Louisville in April. Go to our website levpromotions.com and click on the ExhibitorLive 2023 menu link for a special show offer and a registration link that includes a complimentary exhibit floor pass. Connect with Rama: rama@levpromotions.com www.levpromotions.com 858-205-1398 https://www.linkedin.com/company/lev-promotions https://www.facebook.com/LevPromotions Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, April 10, 2023
207 - Finding Your WHY Leads to Success - with Joel Bromley
Find your WHY and Find Success!! Businesses that have more locked in and enthusiastic workers at trade shows will draw in and engage with more attendees. You get more enthusiasm when you find your purpose...Your WHY! Joel Bromley, husband, father of 4 and financial coach, is on mission to build relationships stronger than the third pig built houses. Joel and his wife can’t wait to be front row as you discover your “why” for life and and become a unicorn in your industry. We Discuss: What is a Why? How do you Discover your Why? Importance of training on the "why" can be a complete game changer for a lot of companies. The people working the exhibit are representing the company and how they do that makes all the difference. Joel's Top Tips & Takeaways: As Simon Sinek’s book says “start with Why”. It truly filters into and leads to everything else. Doing this will completely refocus you. Once you've discovered (and written down) your why. Measure it against everything you do, think and say. Doing this will help you gain at type of control you've never felt before. If you have an unclear or poorly discovered purpose as an organization and your exhibition staff aren’t properly trained with the organization’s why and equipped with their own deep why, you are leaving money on the table or outright wasting it and your time altogether. An organization who knows their true why or purpose, is able to effectively communicate this purpose to employees and the world, and has employees who know their why or helps their employees find their why; will be a unicorn in their space and in this world. FREE "Why Discovery Guide" from Joel Bromley Download Your Why Discovery Guide HERE Connect with Joel Bromley Website: https://www.bromleyfinancialcoaching.com/ Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity Free Video Training - How to pick the Right Trade Show Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to
Mon, April 03, 2023
206 - Adapting Trade Shows for the Future - with Marlys Arnold
When Marlys Arnold, a passionate trade show organizer for over two decades, started her podcast all the way back in 2006, she reconciled her journalistic and marketing backgrounds to navigate an ever-evolving industry and build a better trade show image for her audience. You will learn: 1. How the word 'podcast' was coined in 2004 and how podcasting has changed since then. 2. How the trade show industry has evolved since 2002, including technological advances and marketing tactics. 3. The importance of exhibitors having a clear strategy and focus when preparing for and running a trade show. Marlys Arnold is a leading advocate for trade show exhibitors, having written two books on the subject and founded the Exhibit Marketers Cafe and Exhibit Marketers Academy. She also hosts her own podcast, Trade Show Insights, which has been running since 2006. Her latest book, Build a Better Trade Show Image, can be purchased at Bookshop.org as well as other major book retailers. Connect with Marlys: https://www.exhibitmarketerscafe.com https://www.tradeshowinsights.com LinkedIn: https://linkedin.com/in/marlysarnold Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, March 27, 2023
205 - What is a Trade Show Coach & Why You Need One
What is a trade show coach? Why hire one? And what can they do for your business? First of all - They make you Money, Save you Time, Improve Your Attendee and Customer Engagement, and Take the Headaches out of Planning! Sound Great?? Contact me for a free call to see how I can help YOU! Email jim@tradeshowu.biz or CLICK HERE . What is a trade show coach, or think of them as an exhibitor coach: An expert in exhibiting Focused on your business and goals Fresh, outsider’s perspective For first timers as well as veterans Can also work with show organizers or promoters to get them to better understand the exhibitors – those they serve – to get a higher renewal rate and higher sponsor rate Why Hire a Trade Show Coach? Best athletes, business owners and CEOs have coaches -- Someone who’s been there done that, and can bring the best out of you and your team Increase your chance for Success You don’t know what you don’t know What will a Trade Show Coach do for your business? Get you focused on what matters – Results/ROI, Right Goals and Metrics Get rid of clutter Speed up your presentation – cut the fluff! If it's 5 min = you can do 12/hr If it's 3 min = you can do 20/hr!!! Get MORE Qualified Leads - Help you craft questions to Qualify attendees Train on Engagement Give you Confidence Craft your follow up strategy Roadmap for Success Set up your Booth Flow/Attendee Journey Ready to Get Started?? Or Need more Info?? Contact Jim Cermak - CLICK HERE Or email jim@tradeshowu.biz Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity Add Greater Value to Exhibitors & Sponsors with EVA Event Tech Hub Visit www.evareg.com/TSU to get started on adding greater value to your Exhibitors and Sponsors at your next Trade Show or Event!
Mon, March 20, 2023
204 - Making Sense of Data Exhibitors should Expect - with Vinnu Deshetty
Vinnu Deshetty serves as CEO of EVA Event Tech Hub and brings over 25 years of meeting and conference planning experience in the association and nonprofit industries. With a unique understanding of both the tech and meeting planning worlds, Vinnu focuses on making tech accessible and productive for meeting planners. She leads development teams to bring a sense of humanity to AI development making EVA’s technology a reality that is easily implemented and activated. You can find Vinnu as an event tech advocate speaking at industry events at Meeting Planners International (MPI), Professional Convention Managers Associations (PCMA), and the American Society of Association Executives (ASAE). We Discuss: What event data should exhibitors expect Vinnu’s Top Tips: Planners Don't worry about your overall numbers Show numbers that matter to your exhibitors. Planners & Exhibitors Think beyond the trade show Whether it's in-person or pre-post event, there are some ways to easily engage with prospects Vinnu’s Key Takeaways: Look at data that's relevant to your category Think about the pre-post activities. Get in touch with Vinnu Deshetty on their website . Get the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event - all for FREE! Visit tradeshowu.biz and drop your email on the home page! Subscribe at Apple Google Spotify Mentioned in this episode: Free Video Training - How to pick the Right Trade Show Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!! I give you the 7 Questions you NEED to ask to be confident you have selected the right show! To get immediate access, go to tradeshowu.biz and sign up for the email newsletter right on the home page! That's it! Tradeshowu.biz Subscribe to the new Trade Show Universit
Mon, March 13, 2023
203 - Trade Show Budget Breakdown & Critical Missing Items
In this episode, we are breaking down how businesses spend their trade show dollars based on an article from Exhibitor Magazine. From here you can learn if maybe you're spending too much or too little in an area. Plus I'll share the shocking and critical thing that is missing from these numbers! 32% - Booth Space, - for the opportunity to get in front of your target customer. McDonalds – Real Estate. Best spots are not cheap! 11% - Show Services, - carpet, internet, electricity, vacuuming and more. that means on average 43% is just being there! 9% - Shipping, 14% - Exhibit Design & Construction, - Not talking about graphics, just the exhibit itself. Obviously larger booths can cost a lot more, but still it’s the percentage. 6% - Graphic Design & Production, - work with someone that understands trade shows! More like billboards than a magazine. 13% - Travel & Lodging, 5% - Marketing & Promotions, - a lot more online marketing options today, and important to let people know you’re going to be there so you’re not lost. 3% - Virtual Exhibits & Events, - this can definitely grow over time 7% - Other. – writing, content creation, brand ambassadors, more. Look at how you are spending your trade show dollars. If you don't have it broken down like this, do it and compare! Here’s one thing that I don’t see anywhere in this article or breakdown. And in my opinion can literally make all the money we have talked about a fantastic investment, or money thrown away, wasted, burned. And that’s training and coaching. You have to train your staff the right way for maximum ROI. You can get everything else right – best looking booth, great location at the right show, great marketing and everything else. But if your team isn’t trained on how to engage with attendees and bring them into your Booth Flow, or Attendee Journey, you are missing out on huge opportunities. I guarantee that. You are throwing away good money! And if you don’t have a solid plan for that attendee journey that everyone is on board with, same thing. Money just thrown away. Here’s another thing I know – company leaders are trusting their people are doing these things. Sometimes it’s a new marketing person who is coordinating everything. And they may do a solid job making sure the booth looks fantastic and all the I’s are dotted. But they may not know about training properly or the booth flow, or setting the right metrics and goals. These are the basics and need the proper investment! You don’t know what you don’t know. I love bringing an expert outside look to companies to not only see the light bulbs go on, but at the end to help them exceed their goals and crush Roi! Get the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event - all for FREE! Visit
Mon, March 06, 2023
202 - Women in Events: Opportunities, Mentoring & More - Abby Ingraham & Madison Frye
There are more women in the trade show industry that we know. For this episode, we have not just one, but two guests! What a perfect way to start Women’s Month! Join Map Your Show's Regional Vice President, Abby Ingraham, and Marketing Associate, Madison Frye, as they give an in-depth view of women in the trade show industry at varying points in their careers. We Discuss: Advice for women thinking about a career in this industry Create a work-to-life balance Mentorship Events for women in the industry to help build and empower them Abby and Madison’s Top Tips: The industry is a welcoming and engaging place for your career to prosper, no matter the stage of your career. Abby and Madison’s Key Takeaways: Make work-life balance a priority in your life. You can't pour from an empty cup. The industry is a welcoming and engaging place for your career to prosper, no matter the stage of your career. Get in touch with Abby Ingraham and Madison Frye on: Abby's LinkedIn profile Madison's LinkedIn profile Map Your Show LinkedIn page mapyourshow.com/contact Get the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event - all for FREE! Visit tradeshowu.biz and drop your email on the home page! Subscribe at Apple Google Spotify Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https:
Mon, February 27, 2023
201 - Why Your Event needs a Crisis Communications Plan - with Tessa Drayton
When you host an event and something happens that wasn’t expected, how would you handle the situation? Our guest for this episode is Tessa Drayton. She is the Director of Communications at TND Communications and past Chair of the ISRM Trinidad Chapter. She is an experienced Communications Specialist who is also trained and certified in Corporate Risk and Crisis Management. Ms. Drayton’s goal is to help customers solve their why and be better communicators. We Discuss: What Promoters are missing in handling a crisis What types of crisis can occur at events Tessa’s Top Tips: Crisis Communication is not just for natural disasters. Digital Media is an effective communication tool that can be leveraged effectively to minimize mortality & further damage to a company's reputation. Tessa’s Key Takeaways: Have a Crisis Communication Plan because your Brand is the most valuable asset of your organization. Get in touch with Tessa Drayton at Website: http://tndcomms.com/ Email: tndcommunications38@gmail.com Instagram: https://www.instagram.com/tndcommunications/ Get the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event - all for FREE! Visit tradeshowu.biz and drop your email on the home page! Subscribe at Apple Google Spotify Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, February 20, 2023
200 - 12 Reasons Why Trade Shows are the BEST Marketing Tool
If you are not convinced, then please reach out to me! 1. Connect with & qualify more of your target audience quickly If you’re at the right show! Only be at shows where your target audience is. Video training 2. Talk to the same Buyers and Decision Makers as the Big Guys a. If you’re a small player in an industry that has some giants, the people who are there to see the giants are walking right past your booth! b. And if some major retailers are going to be there walking the show, you may have your best opportunity to get their attention! 3. Get into deep meaningful conversations Conversations that lead to appointments and sales! With target audience and others as well. 4. Effectively share your story – in multiple ways! Through sights, sounds, takeaways, and giveaways, QR code 5. Do up-close competitive research – if you’re there, your competitors probably are too. Get over to their booth, take pics, grab literature, and look over what they are displaying. And hey – introduce yourself! Become a friendly competitor! Never know where opportunities come from. 6. Find prospective new vendors and suppliers – Most businesses miss this opportunity. While you’re there, why not see who else is there that can meet your business needs. 7. Have conversations with Industry Leaders – associations, leading companies, researchers, and more 8. Learn about Industry Trends – there is typically a breakout session talking about trends. And if you don’t see one, find an industry leader to talk to about what is happening! Don’t miss this! Can help you craft your next product, service, or offer. 9. Learn new skills to Improve Your Company – there are typically breakout sessions, seminars, and workshops. And if you’re in an industry that needs CEU credits, may be able to find those as well. 10. Build deeper relationships through social opportunities – networking sessions, dinners, drinks, breakfasts, and more. Go for a run! 11. Position your company as Experts and Thought Leaders – you know those breakout sessions? Why not you or your company lead one of those? Get on Stage!! Check with show organizers as soon as you identify the show to see what opportunities are available! a. Do this early! As many shows close the window on this several months in advance. 12. Get Press and Media Coverage – last but certainly not least, there are industry journalists at every trade show – even at small ones. And if you can get their attention by inviting them to your booth ahead of time, or scheduling a time to meet, you can get some amazing press! a. I have a fantasti
Mon, February 13, 2023
199 - Creating Memorable Experiences from Professional Haunted House Actor
Have you been to a Haunted House? What was your experience like? In this episode, we will talk about Haunted Houses and the memories it leaves us. On the show, we have Roger Miller - a special FX makeup artist and improv coach. He is a right-brained person in a left-brained world. Roger has the unique background combination of being in the not-very exciting medical Insurance industry, and also a special effects makeup artist! Roger has been involved in many shows in both of his worlds – insurance and special effects makeup. He draws on inspiration from both to give great tips and value for you and how to do things differently in your booth for greater customer engagement and results. We discuss: Deeper experiences The Haunt Industry Method of stage: go and engage Roger’s Top Tips: Identify who the right people are and then integrate goals Know who your customers are Create that initial experience down the trade show floor We need to create that vision and what better way to create a vision than by assaulting as many senses as possible Roger’s Key Takeaways: Experiences are memorable Creating experiences for a community or a group because it becomes even more memorable Get in touch with Roger Miller Creative community: Tues@7 Facebook Get the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event - all for FREE! Visit tradeshowu.biz and drop your email on the home page! Subscribe at Apple Google Spotify Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge!
Mon, February 06, 2023
198 - Focus on the Customer & UFI Trends to Watch - with Kai Hattendorf
What worries you this 2023? Are there trends you need to watch out for? In this episode, we focus on customers and also discuss the flows, ins, and outs of the industry. Kai Hattendorf graces the podcast today. Kai is the CEO of UFI - the global association for the exhibition industry. With UFI being active all around the world, he spends a lot of time connecting with the industry and our stakeholders around the globe. He's a sought-after speaker across the events industry and regularly here in the US - and was recently named "Business Events Strategist of the Year" by PCMA. We Discuss: UFI's 5 Trends to Watch for 2023 Deep-dive on the customer focus Kai’s Top Tips: Don't get too distracted by all the discussion about inflation and/or recession - this will pass Focus on providing the best experience and outcome for exhibitors and buyers right now Kai’s Key Takeaways: If times are tough, focus on your customer. They will reward you big time! Go check out UFI - a great source of information, and the go-to association for expo people in the US who want to connect internationally. Get in touch with Kai Hattendorf and UFI in LinkedIn https://www.linkedin.com/company/ufi-association/ Get the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event - all for FREE! Visit tradeshowu.biz and drop your email on the home page! Subscribe at Apple Google Spotify Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, January 30, 2023
197 - Tips & Predictions from the Pros at IAEE's Expo! Expo!
I attended IAEE's Expo! Expo! 2022 conference held in Louisville, KY and was able to get some of the EventProfs there to share some Tips and Predictions for exhibiting in 2023! Featured in this episode: Jennifer Millett of ARMA International John D'Adamo of VenuIQ Ross Sudentas of ExpoFP Andrew Asaro of SessionBoard Vinnu Deshetty of eva Event Tech Platform Jeanne Brei of National Trade Show Alliance Mentioned in this episode: Trade Show University Episode Guide Many have asked, "Is there an easier way to find the episodes and topics I need?" Now there is!!! Happy to launch our Episode Guide! It's like your curriculum for Event Success and ROI! Every episode easily searchable and sorted into 19 Categories like Marketing, Staffing, Technology, Tips & Tools, and if you’re new, check out Trade show basics! Visit tradeshowu.biz/episodes 19 Categories include: -- Trade Show Basics -- Advocacy -- Branding -- Displays -- Expert Interviews -- Fitness & Nutrition -- Goals -- Marketing -- Mindset & Motivation -- Networking & Engagement -- Promo Items -- Social Media & Web -- Speaking & Presenting -- Sponsoring -- Staffing -- Strategy -- Tips & Tools -- Training -- Virtual & Hybrid Events -- Various (topics that are more unique) Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, January 23, 2023
196 - There's Always a Plot Line - Finding the Story in your Event Flow
Do you go to events, exhibits, or trade shows, but completely forget what it was all about? In this podcast episode, we talk about the story in an event flow. We talk about the plot, because there is always a plot line! Today’s guest is Alan Bruun. Alan is currently Director, Creative Services for Production Resource Group's Corporate Events Division. He is an IAAPA Brass Ring and Thea award winner. He has over 20 years of experience creating shows and events for Disney Parks Live Entertainment and Disney Event Group throughout North America, Europe, and Asia. Alan has also served as Artistic/Producing Director for 5 theatre and opera companies. We Discuss: How to see the evolution of the event/exhibit experience How to maximize impact and retention Why is story important in the success of events Alan’s Top Tips: Keep it simple Create an immersive environment Interact, engage, and disrupt Alan’s Key Takeaways: Have a clear picture of your attendees Understand how to reach them Look beyond standard processes to create an innovative experience Get in touch with Alan Bruun at alan.bruun@prg.com Get the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event - all for FREE! Visit tradeshowu.biz and drop your email on the home page! Subscribe at Apple Google Spotify Mentioned in this episode: Free Video Training - How to pick the Right Trade Show Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!! I give you the 7 Questions you NEED to ask to be confident you have selected the right show! To get immediate access, go to tradeshowu.biz and sign up for the email newsletter right on the home page! That's it! Tradeshowu.biz Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get M
Mon, January 16, 2023
195 - Creating a Full Video Strategy, Content Creation & Repurposing
Most companies are not using Video to its full potential! Today we'll be talking about the importance of creating a full video strategy, along with the amazing content and repurposing opportunities that exist. Joining the podcast is Bill Baraona, Flex Media’s founder and video marketing strategist who has over a decade of video production experience. which allows him to combine a variety of production styles and marketing tactics with today’s new technology to deliver effective video content for business owners, marketing and sales teams. We Discuss: The importance of having a full video strategy for pre, during, and post trade show How to create multiple pieces of content at the trade show for use as post trade show and to create hype for your next trade show. What is a video strategy and what makes it different from your overall marketing strategy? Why is it important for someone to have this mapped out prior to a trade show? What types of content can be generated at the trade show and how does that play into your your video strategy? Can this content be created DIY or should they hire a professional? Bill's Top Tips: You want to make sure you are creating content for your ideal buyer/viewer. You want to make sure you take stock of what videos you need to created and focus on 1-2 videos. You can work on producing more at the next trade show. Look at your attendees and get a game plan for video creation. Try to book time prior to the event if possible. You don't always have to hire a professional. If you purchase a couple small things you can create some great content at your booth by your self. DIY the content with a short shelf life and hire a pro for content that has a longer shelf life. Make sure to maxamize your time when creating content. Bill's Key Takeaways: Stop missing opportunities to create content at trade shows. - Have a plan prior to attending and make sure you are still applying marketing principals. Get in touch with Bill Baraona and Flex Media: flexmediacle.com bill@flexmediacle.com Phone: 216-402-8579 All social media @flexmediacle Get the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event - all for FREE! Visit tradeshowu.biz and drop your email on the home page! Subscribe at Apple <a href="https://podcasts.google.com/feed/aHR0cH
Mon, January 09, 2023
194 - Demand Gen vs. Lead Gen - with Vanessa Zangardi
What is the difference between Demand Generation (regarding generating leads using marketing) and Lead Generation? Why does it matter and what should you focus on? Helping us answer these questions is Vanessa Zangardi of Zangardi Studio! Vanessa is a business owner, a mom, a wife, and relentless in her pursuit of teaching and helping people understand marketing isn't scary - and that you can do it, no matter how big or small your business is. We discuss: What is Demand Gen and what is Lead Gen? Demand gen as it relates to current marketing trends Why is everyone talking about Content? What content should people be focusing on? How do we make creating content easier? Content as it relates to demand gen and current marketing talk Easy steps you can do to work on demand gen while creating impactful content Vanessa's Top Tips: Creating valuable content needs to be your focus. You can do this a few ways - video, blog, social media, in-person trade shows, or during your own hosted events. The easiest way to figure out what that valuable content is to talk to your customers and talk to your sales staff. After that, find an easy cadence of creation on the best platforms and STICK TO IT! Vanessa's Top Takeaways: Marketing isn't scary - but you do need to take risks. You can find creative ways to create impactful marketing campaigns and content, no matter your budget. Get in Touch with Vanessa Zangardi: Website - zangardi.com LinkedIn - Vanessa Zangardi Get the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event - all for FREE! Visit tradeshowu.biz and drop your email on the home page! Subscribe at Apple Google Spotify Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel
Mon, January 02, 2023
193 - Creating Your Booth Flow and Attendee Journey in 2023
One of the most impactful and strategic moves you can do for your trade shows in 2023 is to Create your Booth Flow! If you’re not familiar with the term Booth Flow, it’s just what it sounds like – how to get show attendees to flow through your booth. Another way to say it is the Attendee Journey! And it's possibly the number one thing you can plan and orchestrate which will make the greatest difference in your results! · The reason Booth Flow is effective is because it incorporates the most critical parts that will make or break your success at a show. · How to engage attendees · What info to capture · How to capture it · What you want people to leave your booth with · The Booth Flow is your game plan!! It includes just three key components: · First – Get attendees into your booth · Second – Capture Your Key information – What do you want to capture, and how will you capture it? · Is everything you need on a business card? Probably not. Then you need to identify all the info you need and want. · How are you going to Capture that info? Figure out a system. · Third – What do you want them to leave with? · Literature/Marketing materials · Giveaways · What do you want them remembering? · What do you want them to experience? · How do you want them feeling? · Orchestrate how your attendees will enter, experience and exit your booth – and that is the secret ingredient to maximizing your results. · Your Booth flow, just like everything else, starts with your Goals. Your goals will help determine your flow. · It all starts with making that first contact with an attendee. Don’t rely on attendees walking up to you. You need to have a strategy for engaging attendees. · There are three ways to get people to stop at your booth: · #1 – Pre-show marketing. Advertising, social media, direct mail, etc. · #2 – Games, giveaways, attractions, or promotions. Nothing attracts like a spinning prize wheel, a magician, or something that delights the senses. · #3 – Actually engaging people and inviting them into your booth. This can make the biggest difference in the results you get from your show. · Now you can do all 3 options together to increase your odds of getting more people into your booth, but #3 is by far the most important. · Never assume that attendees who walk past your booth got enough information to tell they don’t need to stop. · You may have the best products, innovation, display and employees. But it doesn’t matter if people don’t stop! · Top 6 things to NOT do in your booth: · Give a simple greeting like Hello, how’s it going or how you doing. · Asking any sort of yes/no question that has nothing to do with your company OR doesn’t make the attend
Mon, December 26, 2022
192 - Tips to Connect with those who DON'T Show Up!
Food and Wine Entertainment Consultant and Keynote Speaker Michael Green joins Jim Cermak for another episode of Perfect Pairings - Events, Food & Wine! Episode #11 - Tips to connect with those who DON'T Show Up! People registered to attend your after hours dinner, networking event, or even your trade show...but they don't show up! Don't let that frustrate you and think the opportunity is lost Michael and Jim discuss tips and ideas for connecting with these people and turning them into customers! Plus...You have GOT to take 2 minutes and see Michael Green's promo video at www.michaelgreen.com Get the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event - all for FREE! Visit tradeshowu.biz and drop your email on the home page! Subscribe at Apple Google Spotify Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, December 19, 2022
191 - PRO Tip 7 - Effectively Using Your Cell Phone at Your Booth
Trade Show PRO Tip #7 explores how to Effectively use your Cell Phone, Android or iPhone right at your trade show booth! Normally I tell people to put their phones away - and that's still good advice! But today I'm giving you several reasons and situations to pull it out and use it for even better results! TAKE PICTURES ...of your booth to use in email follow ups, social media and more. ...of your competitors to research what they are doing. ...of other booths in the show to give you inspiration to make improvements on your displays ...of attendees at your booth to share on social media! ...of all your important show documents and contracts so you have them when you need them. TAKE VIDEOS ...to capture testimonials as they happen! When someone raves about your product or service, ask them if they are willing to say that again, and capture a video testimonial! ...to GO LIVE on your social medial channels ...to capture a quick follow-up video after having a conversation with someone at the booth USE YOUR CALENDAR ...to schedule follow ups with attendees on the spot! USE YOUR ALARMS ...to set reminders for important calls, meetings, sessions and more! Don't miss out because of the excitement and energy happening at the booth! What other ways do you use your phone to reach your goals and go above and beyond? Send an email to jim@tradeshowu.biz or connect with me on LinkedIn Join our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings! Click Here and Join the Newsletter! Subscribe at your favorite Podcast Platform! Apple Google Spotify Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtu
Mon, December 12, 2022
190 - How to Secure Sponsors Successfully - with Roberta Vigilance
Roberta Vigilance teaches event planners how to secure sponsors for events, and is the author of How To Secure Sponsors Successfully. Roberta needed money to hold an event, taught herself how to secure sponsors and since then has launched an event planning business teaching others how to secured local to corporate sponsors. We Discuss: Understanding event sponsorship Different expectations of sponsors Evaluating sponsorships Measuring sponsorship outcome Roberta's Top Takeaways: Understand event sponsorship so that they will be a meeting of the minds to speed up success. Write clear concise sponsorship proposal that lets sponsors quickly spot the value. Connect with Roberta Vigilance: www.eventsandsponsors.com www.robertavigilance.com https://facebook.com/securesponsors https://www.linkedin.com/in/securesponsors/ Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, December 05, 2022
189 - GO FOR NO! How more No's Lead to YES! with Andrea Waltz
Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There. For almost two decades, Andrea has been teaching people in virtually every business and industry how to think and feel differently about failure, rejection, and the word, “no” to achieve their goals and dreams. We Discuss: Handling fear of rejection in sales, at trade shows and expos How does fear of rejection impact the tradeshow industry? Where does it show up? What can people do at a tradeshow to be better at handling the fear of rejection? Your top tips for our listeners (trade show producers, planners, sponsors and exhibitors) Andrea's Top Takeaways: Courageously connect by being the one to initiate and build relationships Any fear is a fleeting feeling, the results form your efforts impact you a long time. Free Assessment Quiz from Andrea! https://www.goforno.com/quiz/ Connect with Andrea Waltz: www.GoforNo.com @GoforNo (Twitter and Instagram) ReadGoforno.com Join the Trade Show U Email Newsletter for updates and exclusive access to Tips, Tools and Trainings! Click Here and Join the Newsletter! Subscribe at your favorite Podcast Platform! Apple Google Spotify Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowun
Mon, November 28, 2022
188 - 9 Common Trade Show Mistakes that Crush Profits
There are Common Mistakes that cost companies $$$$ in profits and ROI that I see at nearly every Trade Show. Here are my top 9 mistakes (plus a bonus one): Not Setting Goals - saying you want to get as many leads as you can is NOT a goal. You have to have goals or you will never find out if your show was a success or not! Not Training your staff How to Work a Show - many companies train their people on their products, services, what promo item they're giving away and other things. But the difference maker is training them HOW to work a show by engaging with attendees! Waiting until you get to the show to Fill your Calendar - By the time you get to the show, everyone is bombarded with dinner and meeting opportunities. Don't wait to book that meeting with your top prospects! Do it ahead of time! Skipping Networking Events - These are HUGE opportunities to make amazing contacts. Don't skip them! Not Getting out of your Booth and Walking the Show - You are missing out on so much by just staying in your booth. Not having a Plan to generate traffic if you have a Bad Booth location or when the show is Slow - The show WILL be slow at times, so have a plan to maximize this time! Having CHEAP giveaways - Invest in quality items. If your giveaway is garbage quality, it will end in the garbage...along with your logo. Using too much Copy on Banners and Displays - Attendees will NOT read these items. Keep it simple and say only what is your differentiator. Not having a set Follow-Up Plan - Do this BEFORE the show because when you get back, you spend so much time just catching up with day-to-day work. Not Allowing enough Time for Tear Down - things not put back correctly or properly will cause you money to purchase new pieces for the next show. Let me know what mistakes you have made in the past that you have learned from! CONTACT ME Join our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings! Click Here and Join the Newsletter! Subscribe at your favorite Podcast Platform! Apple Google <str
Thu, November 24, 2022
187 - Perfect Pairing 10 - MORE Branding with Food & Wine - with Michael Green
Food and Wine Entertainment Consultant and Keynote Speaker Michael Green joins Jim Cermak for another episode of Perfect Pairings - Events, Food & Wine! Episode #10 - MORE Branding using Food and Wine Tying products and services to specific food and wine - mind-blowing! How using food and beverages not only is innovative, but more sticky and memorable And more!! Plus...You have GOT to take 2 minutes and see Michael Green's promo video at www.michaelgreen.com Get the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event - all for FREE! Visit tradeshowu.biz and drop your email on the home page! Subscribe at Apple Google Spotify Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, November 21, 2022
186 - Trade Show Learnings for Growth - with Sue Monhait of Gift Biz Unwrapped
Rock Solid Learnings for Growth!! Sue Monhait is a business owner, podcast host, speaker, coach and best-selling author for the community she’s lovingly named, “Gifters-Bakers-Crafters-Makers” – people who create beautiful and/or delicious products that they want to share with the world. Sue owns two businesses including The Ribbon Print Company offers custom ribbon printing systems creating the ability to produce on-site personalization and branding of products, and Gift Biz Unwrapped which provides free and paid business development and growth direction including her top ranked weekly podcast. We Discuss: Trade Show Experiences and Learnings from over the years How have you seen shows change? Biggest mistake at a show? How do you judge if a show was successful? Sue's Top Tips: For Producers - make it easy for an exhibitor by giving a detailed show process as early as possible. For Exhibitors - plan out your major shows for the year and book them early to get best placement. Then be open to adding in one or two more if a new opportunity arises. This should be in your budget. Bigger shows aren't always better. Connect with Sue Monheit: IG - @giftbizunwrapped Listen to the Gift Biz Unwrapped at all podcast platforms www.giftbizunwrapped.com https://theribbonprintcompany.com Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, November 14, 2022
185 - PRO Tip 6 - How to Follow Up Effectively with All Types of Leads
Trade Show PRO Tip #6 explores how to Follow Up Effectively with All types of Leads. OR...in other words...Don’t follow up with all leads the same way! There are different types of leads. Some cool, some hot, some big, some small. Some you have a fantastic, in-depth conversation with, and some you just scan their badge. First of all – the follow up starts right during your conversation at the booth. Huh?? What I mean is this. Set the tone for a follow up. Ask them right then and there when would be good to follow up and set a date. “So what I’ll do is call you a week from Tuesday and we can discuss ABC. Sound good? Great! And I’ll shoot you an email with that as well.” Don’t make the mistake of sending a blanket email response to everyone! Take a minute to take notes right after the conversation and make those follow ups PERSONAL How’s this for an idea – right after the person leaves your booth, take out your phone and record a quick video to send to that person. It might sound something like this... Hey Bob, it’s Jim from Trade Show U. Was so great talking to you about your company and need for better results at your next show. As we discussed, after you get back to the office, let’s set up that 15-minute discovery call to help you see the huge opportunities out in front of you. Can’t wait to talk soon! Think you might stand out when you do this? So get personal with your follow ups! Be detailed, be organized and be timely and you WILL see better results! Join our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings! Click Here and Join the Newsletter! Subscribe at your favorite Podcast Platform! Apple Google Spotify Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, November 07, 2022
184 - Best Practices for Max ROI from the Show Floor - with Roger Vartanian
Learn real-world success practices from an exhibitor who has worked over 500 shows! He is a pro I have worked side-by-side with at many trade shows, and he definitely walks the walk. Proud to have join me Roger Vartanian of Lightning eMotors. Roger is 40 year veteran in the commercial vehicle manufacturing industry with experience in product concept, design, manufacturing, sales and marketing. We Discuss: What are your processes in trade show planning? How do you use video in both pre- and post-show marketing? How do you see the use of video to maximize trade show ROI? What are your pre and post show plans? How important is buy-in from your team? Roger's Top Takeaways: Believe in what the mission of the show is. Not only display the products and services but show your attendees you are a product knowledge specialist and a valuable resource for their business. Understand that while its great to sell at trade shows the main purpose is to develop interest and leads and how you will turn that into sales. Be energetic and passionate to help your visitors. Connect with Roger Vartanian: Web: www.lightningemotors.com Email: roger.vartanian@lightningemotors.com LinkedIn: https://www.linkedin.com/in/roger-vartanian-292833132/ Join our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings! Click Here and Join the Newsletter! Subscribe at your favorite Podcast Platform! Apple Google Spotify Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, October 31, 2022
183 - Perfect Pairings 9 - Orchestrating from the First Contact - with Michael Green
Do you have your entire Attendee Journey orchestrated ahead of time? Join us for this quick yet important conversation today! Welcome to another in our series of 5-minute podcast episodes called... Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Episode #9 - Orchestrating from the First Contact How to plan your attendee's journey How and why to orchestrate beginning with the first point of contact And more!! Plus...You have GOT to take 2 minutes and see Michael Green's promo video at www.michaelgreen.com Get the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event - all for FREE! Visit tradeshowu.biz and drop your email on the home page! Subscribe at Apple Google Spotify Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, October 24, 2022
182 - Turn Your Visual Brand into a Profitable Selling Stage with Amy Lokken
With over 27 years of experience in the design industry, Amy Lokken, founder and inventor of Müd Modular, knows how to create spaces that sell. No matter if your selling is online, or at a tradeshow, Amy knows how to translate your brand and client experience into a profitable selling stage. With a background in design and an innate ability to understand human psychology, Amy creates one-of-a-kind visual experiences that both her clients and their buying audiences love. We Discuss: Tips for designing the right trade show Doing virtual events right The biggest mistake people are making today when it comes to their trade show/virtual set up? Why are businesses playing it safe? How do people level up the attendee's experience at trade shows? Amy's Top Tips: Build an experience that's worth raving about. Make it all about them (i.e. the attendee's, exhibitors, audience, etc). Be the unexpected. If you want to stand out and get noticed, you're going to have to stop looking like everyone else. Amy's Big Takeaways: To be successful in todays Modern Day Business environment we need to build deeper relationships and develop a strong emotional bond with those we are meant to Impact and Influence. That starts with understanding 'What story are you telling visually'. Think Differently about what you're saying through your visual language-- is it evoking the emotional response you intended? SPECIAL OFFER: Free 20 minute audit/chat of their existing trade show set-up Connect with Amy: email: amy@mudmodular.com website: mudmodular.com https://www.linkedin.com/in/amylokken/ https://www.facebook.com/MudModular/ https://www.instagram.com/mudmodular/ Join our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings! Click Here and Join the Newsletter! Subscribe at your favorite Podcast Platform! Apple Google Spotify Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel!<
Thu, October 20, 2022
181 - PRO TIP 5 - Increase Traffic with Free Marketing Tools for Shows
If you want to maximize the Traffic to your Trade Show booth, then you have got to take advantage of all the FREE Marketing Tools available to you! Some you know, and others you need to seek out. But no matter if you are on a strict budget or not, don't miss out on the freebies! Social Media – of course! Before the show , tell you will be exhibiting, what booth you will be at, what you will be showcasing. And here’s something I never see…posts for those NOT going to the show! Have those folks reach out to you to still get a demo or the show special! During the show – use geofencing to reach people on the show floor! Promote show specials, giveaways, demos, and whatever else will get people to your booth. Don’t forget to use a pic of your actual booth. After the show – again a pic of your booth. And take and share selfies with customers and prospects – and tag them. Extend the show special for those who were not able to make it. Tag the show or association – they may repost it! Check with the show organizers to see what free tools are available to you! Many shows have a map of the show floor which lets you enter info about your company – and so many businesses skip this! I always check this out to find out more info about the exhibitors and if there’s nothing there, I may just walk by your booth. Plus, there may be email blasts, banner ads, and more you can take advantage of. What other Tools do you use to increase your Traffic? CONTACT ME! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, October 17, 2022
180 - Big Business Marketing Tactics for Niche businesses - with Micaela S. Benn
Can Niche or Micro-Niche businesses thrive at Trade Shows? This guest brings tons of big business marketing experience and gives the tips and tactics niche businesses can use to have huge success! Micaela S. Benn publishes children's books for kids ages 3-8 that center on relationship dynamics between family members. (Now THAT's Niche!) Her books are supported by enrichment resources to promote early childhood literacy, social development and emotional learning. She’s also a marketing coach and hosts The Children's Book Marketing Podcast. We Discuss: How to apply big business event marketing tactics to suit audiences that support small business owners Pre-marketing prep for locating the right events Anticipating opportunities for following up with customers that did & didn't buy. How can you afford to pay for vendor events when you're a small business? How do you decide on the right events for vending? What strategies have you applied in your small business that you learned managing larger scale events in the corporate world? Micaela's Top Takeaways: The importance of selecting events based on where you audience will show up How to make the most of vending on a small budget Connect with Micaela S. Benn: Instagram - @micaelasbenn Website - childrensbookmarketing.co (not dot com) Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, October 10, 2022
179 - PRO TIP 4 - Think Like an Exhibitor!
Welcome to PRO TIP #4! Show Planners and Associations, this is directed at you! PRO TIP #4 is to Think Like an Exhibitor. If you want more successful shows going forward, growing shows, higher renewal rates, then you need to get into the minds of your exhibitors to best serve them. Many exhibitors, especially the smaller ones, have trade show coordinators who are wearing many hats. They are swimming in stuff to do. And then they get a confusing prospectus. Make it simple. From signing up to ordering services to getting their questions answered. Talk to your exhibitors. Why do they exhibit at your show? What are their goals? What are they looking to get? Really listen to them! This is for smaller shows – don’t have show floor expo hours and breakout sessions that overlap. What that leaves is a ton of exhibitors looking at each other wondering where everyone went. Shut down the expo for a couple of hours while the breakouts are going on. That will allow exhibitors to attend the breakouts as well! One thing exhibitors love to do is network – but often don’t have the opportunity to do it. So plan a time for networking or speed dating for the exhibitors! Show them some love or added value. Don’t just throw a prospectus at your exhibitor and say call or email with questions. Many don’t even know what questions to ask. Make resources available for those who need them. Or even have a live zoom Q&A session so everyone is on the same page and get a chance to be heard. So give them access to resources. Invite in professionals to hold webinars, do group coaching, or even offer one-on-one coaching. If they have a better show, they’ll renew, get a bigger booth, or become a sponsor. I get it – you have a million things on your plate and a thin staff to get everything done. You don’t have time to handhold your exhibitors. Here’s the deal – you’ll get happier exhibitors and a better bottom line if you do. Remember this – your exhibitors pay for the show to happen. They deserve your best, and you’ll have them renewing at higher rates than ever! ------------- Don't Miss an Episode!! Join our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings! Click Here and Join the Newsletter! Subscribe at your favorite Podcast Platform! Apple Google <a href="https://open.spotify.com/show/
Mon, October 03, 2022
178 - Web3, NFTs & Community Building are the Future - with Rachel B. Lee
We're talking about the Future of Events today. Listen closely to this conversation as we unpack the hottest trends - Web3, NFT's and Community Building - and what they mean for your Trade Shows. Rachel B. Lee is a fearless brand marketing #ladyboss. Rachel achieved over a billion impressions in 2017 as the social lead for Microsoft Inspire and won the speaker excellence award in 2018 for her session on modern selling and LinkedIn. She’s now Co-Owner and CMO of Standout Authority, helping C-Level executives, entrepreneurs, business owners, and working professionals define their personal brand, create influence through content, and build human connections online. We Discuss: What is Web3 and what it means for you How you can use NFT's effectively Why community building is so critical right now What are creator coins and why Rachel's company uses them Rachel's Top Takeaways: Building a community starts with having a strong personal brand and message Web3 has many interesting ways to build community and expand your offerings in new ways About Standout Authority: We are a digital marketing agency focused on personal branding, content creation and LinkedIn strategy, and provide virtual group coaching and live training through our Web3 community and $SOA Creator Coin. Our business helps c-level execs, entrepreneurs, business owners and working professionals discover their voice, define their personal brand, build influence and grow opportunities through human connections Connect with Rachel B. Lee: Website: https://standoutauthority.com/ Email: rachel@standoutauthority.com LinkedIn: https://www.linkedin.com/in/therachelblee/ Join our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings! Click Here and Join the Newsletter! Subscribe at your favorite Podcast Platform! Apple Google Spotify Mentioned in this epis
Thu, September 29, 2022
177 - Should you have Entertainment at your Off-Site Event? with Michael Green
Welcome to another in our series of 5-minute podcast episodes called... Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Episode #8 - Should You have Entertainment at your Off-site Event? When to have entertainment and when not to What type of entertainment should you have? Hear Michael's story about when the entertainers were a COMPLETE FAIL!! And more!! Plus...You have GOT to take 2 minutes and see Michael Green's promo video at www.michaelgreen.com Get the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event - all for FREE! Visit tradeshowu.biz and drop your email on the home page! Subscribe at Apple Google Spotify Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, September 26, 2022
176 - Events & Retreats on Cruise Ships! - with Rita Perez
Ever thought of taking your group or event to an exotic location or to sea? Today you have the opportunity to hear from a cruise specialist for groups! Rita M. Perez is founder of RitaVentures , a travel agency that specializes in cruise ship retreats, because stronger bonds form on the waves. She has been planning group cruises for the past 11 years, and has earned her CTA, VTA, and MCC industry certifications. Having been featured on Work Culture Consultant and the Normal Lies Podcast, she takes care of all the details, so you can focus on loving on connecting with your communities, while traveling the world. We Discuss: Why can a retreat on a cruise ship be better for some compared to land venues? What costs are associated with hosting a retreat on a cruise ship? What might an onboard event agenda look like? How groups can connect through travel The first ever purpose-built cruise ship for meetings, conferences and events - MICE Rita's Top Tips: Events on cruise ships are typically more cost-inclusive than event on land venues Search for a professional travel planner that specializes in onboard events through professional travel associations like ASTA and CLIA. Her Top Takeaway: Innovative ideas for alternative venues to host events Special Free Download! Cruise Retreat Planning Calendar https://ritaventures.net/calendar Connect with Rita Perez: Website: www.ritaventures.net Email: rita@ritaventures.net IG: https://www.instagram.com/ritaventures/ LI: https://www.linkedin.com/in/ritaperez19/ Don't Miss an Episode!! Join our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings! Click Here and Join the Newsletter! Subscribe at your favorite Podcast Platform! Apple Google <a href="https://open.spotify.com
Thu, September 22, 2022
175 - PRO Tip 3 - Think Like an Attendee
Here's Trade Show PRO Tip #3 - Hey Exhibitors...Want to make more money, better ROI and absolutely crush your goals? Think Like an Attendee! So many exhibitors get so wrapped up in themselves and talk about their product and try to sell and mention all of the different facts and features, and end up turning off the exact people they are trying to attract! So think like an attendee…and to start, think to when you have attended a show in the past. What were you looking for? What kind of interactions did you want to have? What kind of information did you want to leave with? Now think about that in regards to your next show. Why are people attending? I know when I go to shows, many booths that have similar products or services end up all sounding the same because they just tell what they do. I know there’s 8 vendors here with accounting software. I know you all do a great job of helping set up my books and give reporting and blah blah blah. Tell me how you’re different! Tell me the benefit I’ll get from you that I won’t get from anyone else! Now you’ll stand apart. Think about it this way – have you ever said, “If they only knew…”? What is it they need to know that makes you different? NOW TELL THEM!! Be extra blunt with your uniqueness as it will be the main thing that will stand out for attendees, and the main thing they’ll take away. If at all possible, physically set up your booth exactly how it will be at your next show, or how it was at your last show. Now stop looking at it like you – and look at it like an attendee. How is your booth, your collateral set up to meet the needs of your attendees? Take time to review all your pieces. Is everything simple and engaging? Are you set up to draw people in or make them walk right past? If you have a hard time doing this and visualizing without being biased, then invite some customers or prospects in to do it for you. What do they say? May want to do this even if you feel you are being completely unbiased. Could be eye-opening and at very least provide valuable feedback. So take that feedback and make the changes necessary. Now the most important – is your team trained to quickly engage and give attendees what they are looking for? Be sure to train your staff for success! I’ll drop the link to Episode 3 - https://tradeshowu.biz/podcast-episodes/episode-003-training-your-booth-staff-for-success/ Lastly, think about your #1 client or your dream client. Why do they do business with you or why would they want to? That may be the same as your uniqueness, or maybe it’s the extra special customer service, or another amazing benefit you offer. Be sure to not keep these things hidden as this is the stuff Attendees wa
Mon, September 19, 2022
174 - Why Phishing is so Dangerous & How to Protect Your Company - with Brian Scott
We've all received Phishing emails. Some are easy to spot, but the bad guys are getting more sophisticated and the emails are looking just like real ones. But is phishing really dangerous? If so, what can we do about it? Cybersecurity expert and CIO consultant Brian Scott of ClearTone Consulting joins Trade Show University to talk all about Phishing. We Discuss: What is Phishing? Is it really dangerous? What can companies and associations do to protect themselves? How can we train our staff to stop Phishing attacks Get in Touch with Brian Scott: Web: https://cleartoneconsulting.com/ LinkedIn: https://www.linkedin.com/in/brian-scott-048b195/ Email: brianscott@cleartoneconsulting.com Don't Miss an Episode!! Join our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings! Click Here and Join the Newsletter! Subscribe at your favorite Podcast Platform! Apple Google Spotify iHeart Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Thu, September 15, 2022
173 - Perfect Pairings 7 - How to get people to Show Up to your Networking Dinner
Welcome to another in our series of 5-minute podcast episodes called... Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Episode #7 - How to get people to Show Up to your Networking Dinner or After Hours Event Have a solid marketing and communications strategy for before your event Have a follow up strategy for those who attended Send a follow up email to those who DID NOT attend Make sure all of your stakeholders are on board and committed Learn more about Michael Green at www.michaelgreen.com Join the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event! Visit tradeshowu.biz and drop your email on the home page! Subscribe at Apple Google Spotify Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, September 12, 2022
172 - Brand Storytelling to Uplevel Your Events - with Rachel Polin
We remember Stories. We remember them better than facts, figures, data and taglines. As you build your brand, are you using stories? Here to share the power of Brand Storytelling and how it can uplevel your upcoming shows and events is strategic brand, experiential and partnership consultant, Rachel Polin. With over a decade of diverse experience, Rachel Polin specializes in partnering with clients to create, transform and produce complex programs that highlight her expertise in brand storytelling. Collaborating across multiple industries like technology, automotive and entertainment - Rachel develops and personifies their brand through event marketing, partnerships and innovation. We Discuss: Why is brand storytelling instrumental to events? Where does this development fit into the process? Why should brand storytelling have an evergreen approach vs specific per event? How does innovation & partnerships fit into brand storytelling? Rachel's #1 Top Tip & Takeaway: Think about the why and the how before the what! Contact Rachel for help with: Event, Creative & Marketing Production Marketing & Brand Strategy Partnership strategy & management Innovation Connect with Rachel Polin: LinkedIn: https://www.linkedin.com/in/rachelpolin/ Don't Miss an Episode!! Join our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings! Click Here and Join the Newsletter! Subscribe at your favorite Podcast Platform! Apple Google Spotify iHeart Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Prof
Thu, September 08, 2022
171 - PRO Tip 2 - Get Your Team Excited for the Possibilities
Trade Show PRO Tip #2 – Get your team excited about the possibilities Trade Show PRO Tips are quick and powerful episodes that help exhibitors that are ready to go beyond the basics ! If you are just starting out with trade shows, be sure to get great at the basics, and then start to incorporate some PRO Tips! Click here for episodes on the Basics So Get Your Team Excited about the Possibilities at the Show! If you want to max out your possibilities and goals for the show, then you have to get your team excited about the show. Convey what it means for the company by sharing the goals for the show and how they fit with the company goals. Even more so – convey what the show can mean for that person! Are you running a contest at the show for your people? Can the show lead to sales and commissions for them? Can they possibly meet new connections? Whatever it is, make sure they are aware! And if you haven’t considered some sort of reward for your team, do it! Hold a contest based on your goals to get people motivated to be there and go all out! An excited team will out perform an uninspired team every time! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, September 05, 2022
170 - PRO Tip 1 - Fill Your Calendar BEFORE the Show
Trade Show PRO Tips - these are quick and powerful episodes that help exhibitors that are ready to go beyond the basics! If you are just starting out with trade shows, be sure to get great at the basics, and then start to incorporate some PRO Tips! Click here for episodes on the Basics Trade Show PRO Tip #1 - Fill your calendar BEFORE the show! If you are going to the right show, no matter how big or small, ideal connections will be there. Could be current or potential customers, vendors, suppliers, or other important connections. Remember to make time outside the show hours to connect with these people If it’s a multi-day show, reach out and set meetings, breakfasts, lunches and dinners well before the show. The key is to get on someone’s calendar before someone else does. I have seen way too many times people get to a show with every intention of taking a good customer or prospect out to dinner, only to strike out and eat alone. You may have one chance to get with that person face to face, so get creative and max out your schedule. From early morning breakfasts to late-night drinks, the opportunities are plentiful. If someone already has a morning exercise routine, offer to go on a walk or run together while you talk. Or get a time on the schedule for a few minutes during the day and the show. One guarantee – once you get to the show, everyone is bombarded with new opportunities for lunches, dinners, after-hours, and other networking events. Even if it’s a one-day show, still take advantage of time before or after the show for a meeting. Just be sure to book it in advance. So go to your next trade show with an absolutely full calendar and you will be blown away by your results! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Thu, September 01, 2022
169 - Perfect Pairing 6 - Where to Select Your Dinner Location?
Welcome to another in our series of 5-minute podcast episodes called... Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Today's Topic - Where to Select Your Dinner Location If Sponsoring - make sure your location is close OR provide transportation so you are not competing with other opportunities Make it easy! Give them an Uber code Make it Compelling! Make the venue or food a differentiator! Your marketing has to be compelling as well! Michael shares other amazing Tips and options Learn more about Michael Green at www.michaelgreen.com Join the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event! Visit tradeshowu.biz and drop your email on the home page! Subscribe at Apple Google Spotify Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, August 29, 2022
168 - Power of Community & Human Connection - with Josh Hotsenpiller
If the last couple of years has told us anything, it's that we need Human Connection. We crave being around other people in community. So how do we effectively do that without going back to our old ways of doing things? To shed light and bring value to this discussion is Josh Hotsenpiller, the CEO of JUNO , an all-in-one digital events and engagement platform. As a successful entrepreneur with a decade of experience in building community software platforms, he has worked with a variety of organizations that help digital and live events to reach a new level of connection. We Discuss: Why we need to build Community throughout our events - before and after Why is human connection important? Can it be done online/virtually? If so, how? How and why to scale? And so much more! Josh's Top Tips: Invest in your soft/human skills. They are needed now more than ever! Be intentional with yourself and others Connect with Josh & Learn More about Juno: Web - https://junolive.com/ Josh's LinkedIn - https://www.linkedin.com/in/joshhotsenpiller/ Juno's LinkedIn - https://www.linkedin.com/company/junolive Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Thu, August 25, 2022
167 - Perfect Pairing 5 - Branding Your Company with Food & Wine
Welcome to another in our series of 5-minute podcast episodes called... Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Today's Topic - Branding Your Company with Food & Wine! Just like you brand your booth with graphics and your staff with matching shirts, you can use food and wine to match the brand of your company Think innovative, creative, fresh - whatever terms match your brand, find food and wine that is described the same way Check out Alinea - the Chicago-based restaurant Michael mentioned for a unique experience! Michael shares other amazing Tips and options Learn more about Michael Green at www.michaelgreen.com Join the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event! Visit tradeshowu.biz and drop your email on the home page! Subscribe at Apple Google Spotify Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, August 22, 2022
166 - The 7 Steps to Exhibition Success - with The Exhibition Guy
For my guest Stephan Murtagh - also known as The Exhibition Guy - Exhibitions & Exhibiting are his passion! Being a small part of an Organizers, Exhibitors or Contractors success is what drives me every day...28 Years later and he's as passionate today as I was right at the beginning. Stephan is here to share The 7 Steps to Exhibition Success! Steps 1-3 - Before the show Steps 4-6 - During the Show Step 7 - After the Show Have a 1-2 page Written Plan - cover Sales AND Marketing Set 3 Clear Objectives Pre-Show Marketing - 70% online, 30% offline Booth Design Must be Engaging Selling at Exhibitions is Different Make a Plan to Follow up on our Leads - must follow up within 6 days! Stephan's Top Take Away: If you fail to plan, you plan to fail! Stephan would like to help your business with: Organiser sales team training Exhibitor 7 steps program Connect with Stephan Murtagh - The Exhibition Guy! ☎️ Dublin - +353 86 7750420 ☎️ London - +44 204 5713018 LinkedIn - https://www.linkedin.com/in/the-exhibition-guy/ Twitter - https://twitter.com/ExhibitionGuy1 📫 stephan@theexhibitionguy.com Web - www.theexhibitionguy.com Get a Free Gift to Grow Your Trade Show Results! Just drop your email on the home page at tradeshowu.biz Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Thu, August 18, 2022
165 - Perfect Pairings 4 - Events, Food & Wine - Booth Talent
Welcome to another in our series of 5-minute podcast episodes called... Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Today's Topic - Booth Talent! Going outside your company and bringing in talent to draw attendees to your booth Think of authors to do a book signing, celebrities, or even around food or beverage Do a wine tasting with a sommelier, a barista to make coffee drinks, food experts to do tastings, and more! Food and drink is the ultimate connector! Michael shares other amazing Tips and options Learn more about Michael Green at www.michaelgreen.com Join the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event! Visit tradeshowu.biz and drop your email on the home page! Subscribe at Apple Google Spotify Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, August 15, 2022
164 - Return to Revenue using Data Analytics - with Joe Colangelo
Through the pandemic, most show organizers and planners saw their revenue disappear. Now with the return to in-person events, harnessing the power of the data already being captured through Data Analytics can mean a true Return to Revenue for these organizers! Joe Colangelo is the Co-Founder and CEO of Bear Analytics - a technology company that powers event success. Obsessed by the fundamental belief that data-driven insights make for better event outcomes and experiences, which has led to the development of Bear IQ . Bear IQ is the industry-leading event analytics platform that powers the measurement, design, and growth of the world’s best experiences - all possible via the data you're already collecting. We Discuss: What are some of the benefits one can expect from Data Analytics? What are some ways today's trade show organizers can use data to grow revenue? How can the average organizers incorporate data into their everyday lives? What is the expected return on investment for event analytics? Joe's Top Tips: Your events are generating more meaningful data than ever - enable it to work for you Analytics is like exercise - a little bit each day goes a long way to overall event health Behavioral insights is still at its infancy - now's the time to get it working for you Joe's Top Takeaways: It's easier than ever to get data moving across systems and integrated with systems you use every day Data turns people into superheroes You will see outsized gains that compound event to event by using data - that's the power of compound efficiency Contact Joe Colangelo: Email: joe@BearAnalytics.com Web: BearAnalytics.com Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Thu, August 11, 2022
163 - Perfect Pairings 3 - Events, Food & Wine - Making it Fresh!
Welcome to another in our series of 5-minute podcast episodes called... Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Today's Topic - Making it Fresh! Attach specific words to your products and services to give your customers and prospects new ways to think about and interact with your brand Get Creative! Don't play it safe Make it Fresh Michael shares other amazing Tips and options Learn more about Michael Green at www.michaelgreen.com Join the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event! Visit tradeshowu.biz and drop your email on the home page! Subscribe at Apple Google Spotify Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, August 08, 2022
162 - Combatting Stress & Fatigue at Trade Shows - with Keith Brewer
Working Trade Shows and Events can be absolutely stressful and exhausting, even if just one day. So how do you combat the fatigue and stress? My guest is Keith Brewer, known as The Monk Without the Funk! He helps go-getters that are over 40 learn how to look and feel younger using little-known Eastern and Western methods. And today he is here to discuss How to stay healthy and strong and combat fatigue and stress while working the long hours of trade shows. Keith was born with spinal issues such that Western physicians assured him he would be paralyzed by the age of 13. His mom said it was up to me to prove them wrong. Thanks to the art of qigong (a self-healing meditational art from Ancient China), I'm still mobile and active and finishing a doctorate in acupuncture. We Discuss: What kind of things could a trade show worker do to keep themselves fit on the road? How would you approach nutrition for someone who is on the road a lot? How would you address fitness from someone who has to stand a lot? How can you combat the stress and fatigue of long work hours? Keith's Top Tips: Always keep a positive mindset Use simple meditational breathing exercises, which can also help in every day life, to stay healthy and fight fatigue and stress Stay hydrated! Keith's #1 Takeaway: No matter what you do in life, there is a way to stay healthy, fit and stress free Help is Available! I am always glad to provide customized workout/health/nutrition plans and teach people how to combat stress and regain their energy Contact Keith Brewer: Email: keith@monkwithoutthefunk.com LinkedIn: https://www.linkedin.com/in/monkwithoutthefunk Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Thu, August 04, 2022
161 - Perfect Pairings 2 - Events, Food & Wine - The Great Escape!
Welcome to the new series of 5-minute podcast episodes called... Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Today's Topic - The Great Escape! After a long day on the trade show floor, don't let your team, your customers, or your best prospects settle for a lackluster dinner, or to just head back to their hotel room Plan an after-hours Escape! A memorable event that takes people away to another place Michael shares amazing Tips and options Learn more about Michael Green at www.michaelgreen.com Join the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event! Visit tradeshowu.biz and drop your email on the home page! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, August 01, 2022
160 - Perfect Pairings 1- Events, Food & Wine - Reeling them In!
Welcome to the new series of 5-minute podcast episodes called... Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Today's Topic - Reeling them In! How to effectively use Food and Beverages to draw people into your trade show booth Michael shares amazing Tips and options Learn more about Michael Green at www.michaelgreen.com Join the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event! Visit tradeshowu.biz and drop your email on the home page! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, July 25, 2022
159 - Why Data Standards for Digital Events - with Glenn Hansen
Data and Reporting Standards for digital events have been needed and missing for many years, and the shift to digital since the beginning of the pandemic made it even more necessary! My guest is one of the leaders to get these standards in place. Why are they important and what do you need to know about them? Listen in to the entire episode and Share it! Glenn Hansen is CEO of BPA Worldwide . His team has worked extensively with governmental, media and event industry organizations globally establishing world-class verification standards. Under Glenn's leadership, BPA pioneered trade show attendance auditing in China and expanded its global presence. In 2012 BPA began certifying the event industry to EIC's Sustainable Event Standards and ISO 20121. Now Glenn facilitated a working group creating the data standard for digital events called RSDE, Reporting Standards for Digital Events. We Dive into the topic of Data standards for digital events and Discuss: With COVID and the rush to digital there were unintended consequences. What did you see in that regard? What were the circumstances that led you and BPA to think deeper about “standards” for digital event data? What are the phases that are being rolled out? What is RSDE made up of? How will organizers know how to ask for it from their digital event platform? How does RSDE benefit DEPs? What’s in it for them? What role does BPA play in RSDE initiative and why? What can organizers and exhibitors/sponsors do to push this initiative forward? Glenn's Top Tips: Obtaining the right digital event data, in accordance with RSDE, is only the beginning! Savvy exhibitors and event organizers will review the data available to them in detail. Then, they’ll utilize it to inform their decisions and gather insights about how to make digital events work (better) for them moving forward. Whether you’re exhibiting at virtual trade shows or hosting your own corporate events online, you’ll need to know how effective your efforts really are before you can improve upon them. RSDE (the Reporting Standards for Digital Events) is an industry-created standard that empowers professionals, like you, to make smarter decisions and understand how digital events can work better. Special Download: Visit www.rsdeglobal.org to download the standards and users guides and start demanding that digital event platforms are certified to verify they comply with this industry standard. Get in Touch with Glenn Hansen: Email: ghansen@bpaww.com LinkedIn: <a href="https://www.linkedin.com/in/glenn-hansen-5084a3/" rel="n
Mon, July 18, 2022
158 - Building an Event Website that Converts Ticket Sales - with Francesca Balit
A Trade Show or Event website needs to be way more than a static website if you want to get more Ticket Sales and Registrations. Today we are discussing specific tips, tools and pages to add to your website to max out your registrations and engagement! Francesca is the Co-Founder & Event Web Specialist at Bbr Web Design & Management and the Podcast Host of The Events Cast. Francesca helps event professionals build and improve their event websites to better market their events and sell more tickets. We discuss: Features every event website needs Common event web mistakes Why is it so important for you to keep your event website up to date Small, simple changes to improve your trade show website Francesca's top tips: Start by mapping out a user journey for your website Create a website that speaks directly to your audience and answers to your audiences's questions. Incorporate your event message in the style, the copy and all the elements of your website Francesca's Top Takeaways: Your website should take your visitors on a unique journey/experience. It is possibly, the first experience they will have with your event. Your event website should be live and relevant all year round. Get in Touch with Francesca Balit: Website: https://bbrwebmanagement.com/ Podcast: https://theeventscast.com/ IG: https://www.instagram.com/theeventscast/ LinkedIn: https://www.linkedin.com/company/76527036/admin/ Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, July 11, 2022
157 - 5 More Trade Show Tips NOBODY Tells You!
Here's 5 More Trade Show Tips that Nobody tells you! They may be a bit controversial, But when you hear them, they can be complete Game Changers for your next show! To hear the other 5 Tips Nobody tells you, click here to listen to Ep 118! (1) Learn how to END a conversation Yes – you heard me! Learn how to END a conversation. We’ve all been in those conversations that are going nowhere, or are great but drag on way too long. You need a quick and polite way to end the conversation so you can start talking with someone else! For every person you engage with, there can be multiple people that walk by your booth never to be seen again. So come up with a quick statement that wraps up the conversation. “I don’t want to take away any more of your time from seeing other vendors." “Did you get the info you needed?” Then set a follow up if necessary. “I love where this is going. Or This seems to be a great fit, don’t you agree? Let’s continue the conversation at dinner. Or Next week.” Then teach it to your team! Time is money especially at a trade show! (2) Assign each person of your team specific things to do So many people quote-unquote know how to work a show. But when you get to the show, it seems like everyone is doing the exact same thing – they show up and wait for people to come to them. And when there’s down time, they check their phone, talk with other co-workers, or even disappear. You are there to work the show – not do day job stuff! Give them something specific to do! Have one or two people responsible for engaging attendees, and then others that are there to answer indepth questions or give demos. Have someone responsible for replenishing the literature and giveaways and making them look good. Have someone go around the show and snap pics of competitive booths. There’s a ton of things you can do! If you need ideas, email me at jim@tradeshowu.biz and we can set up a call. When you are rocking and rolling, you can have an amazing flow going on in your booth with each person doing their job. IF you strategize ahead of time! (3) There’s some items you shouldn’t rent Don’t mean to upset the furniture rental people out there, but there are just some things you shouldn’t rent. Look I’m cheap! I like keeping money, so keep that in mind. Chairs for your booth staff (NEVER). If you have a booth large enough to have a meeting space, then you can have chairs. Table Trash can Vacuum service TV/Monitors Unless these items are part of an overall look that you will be
Mon, July 04, 2022
156 - Winning at Change and Transition in Your Career - with Gary Wilkin
We all face times of change and transition - perhaps especially to retirement. What does that look like and how do we best prepare? Gary Wilkin is a Licensed Ziglar Coaching System Professional who combines his 40+ years in corporate America with the Ziglar philosophy to guide seasoned professionals through the transition from corporate careers to what's next in their lives. We Discuss: The keys to transitioning from our careers to 'post-corporate' life Retirement, self-employment, or volunteering Determining what you really want to become and why A simple step-by-step approach to getting started What is Loss of Identity? Gary's Top Tips: Understand the power of choice - consciously choosing what you want to be, do, and have allows you to craft a life of meaning and purpose To transform your life you need 3 things: 1. Desire - a clear vision of what you want to become 2. Hope - the belief that becoming that person will give your life meaning and purpose 3. Grit - Identifying and working relentlessly to develop the skills, knowledge, attitude and habits to become the person you desire Gary's TWO Special Offers! Free 20-minute call to discover how you can create more "I want to" moments in your life. Sign up for free 'Stronger Action Guide' to help you create a victory mindset and take action even during the toughest times Both available at www.MyRetirementMission.com Get in Touch with Gary Wilkin: Web: www.myretirementmission.com Email: gary@myretirementmission.com LinkedIn: https://www.linkedin.com/in/garywilkin/ Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, June 27, 2022
155 - Social Audio is the Future! - with G. Mick Smith
What is Social Audio, and can it really be the Future of the Internet? Today's guest seems to think so! G. Mick Smith, PhD is a digital marketer, executive, voice actor, recovering academic, and the host of the Doctor of Digital podcast . Mick currently resides far from the madding crowd in sunny California enjoying his parent's first new car, a 1957 Buick Special, hiking, music, reading, and writing. We Discuss: What is Social Audio? How can businesses benefit from social audio? Should companies consider podcasting? What resources are available? Mick's Top Tips: If listeners have never consider podcasting before now is the time for producers, planners, sponsors, and exhibitors should consider. Social Audio is the future of the internet, and podcasting is key to the growth Special Offer from Mick Smith: Complimentary website analysis vs. competitors Get in touch with Mick! mick.smith@wsiworld.com 619.389.3636 mick_wsi_world & burningamerica on IG Did You get Value from this Episode? Then Please... Leave a 5-Star Rating @ Apple Podcasts Leave a 5-Star Rating @ Spotify Subscribe at your favorite platform Join our email newsletter - tradeshowu.biz Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, June 20, 2022
154 - Transformative Power of H2H Interaction - with Tim Simpson & Danny Hardman
We've all heard about B2B and B2C, but how about H2H - Human-to-Human? H2H is the future of our events and Trade Shows and will be transformative in our events and our organizations. On the Trade Show University podcast to discuss this important topic is Tim Simpson, Brand & Engagement Chief Strategist of The Design Studio at Maritz Global Events, and Danny Hardman, Director of Business Development with PRG - Production Resource Group . We Discuss: What common themes are you seeing/hearing right now with the variety of clients you are working with? Why Human-to-Human? What does that mean? Are you bullish on the future of events, trade shows, gatherings, etc? Tim & Danny's Top Tips: 1. Exhibitors - New methods and thinking needed to meet audiences where THEY are. 2. Planners - Opportunity to unlock the inner data geek - grow an addiction to people insights 3. Time to start delivering our audiences the VALUE THEY SEEK not just what serves our own needs Top Takeaways: 1. Experience design is dead. The future is guiding transformation 2. We need to do better at understanding the people we are designing for. Connect with Tim & Danny: Email: timothy.simpson@maritz.com, danny.hardman@prg.com LinkedIn: https://www.linkedin.com/in/timothyrsimpson/ https://www.linkedin.com/in/dantonhardman/ Did You LOVE this Episode? Leave a 5-Star Rating @ Apple Podcasts Leave a 5-Star Rating @ Spotify Subscribe at your favorite platform Join our email newsletter - tradeshowu.biz Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, June 13, 2022
Ep 153 - Using Brand Ambassadors to Max your Leads & ROI - Al Schuster & Stephanie Crawford
Adding just ONE person to your booth staff can possibly double or Max Out the number of leads you get at your next show! That person is a trained Brand Ambassador. To educate us all about Brand Ambassadors are Al Schuster and Stephanie Crawford of Polaris Brand Promotions , a nationwide promotional staffing agency. Al is President of Polaris, and Stephanie is the Client Relations Manager. Together they bring decades of staffing industry experience. Today we are discussing The benefits of utilizing Brand Ambassadors for trade show booth staffing. We Discuss: - What services do Brand Ambassadors bring to trade show and convention exhibitors? - What should exhibitors look for (skills, experience & personality) from brand ambassador talent? - How can a company benefit from utilizing brand ambassadors at their trade show or convention booth? - What questions should Exhibitors ask to find the right Brand Ambassador for them? Al & Stephanie's Top Tips: - Hiring brand ambassador talent will save you time and money over recruiting, interviewing, hiring and training yourself. - You’ll miss 90% of your attendee leads if you engage in long conversations instead of focusing on lead gathering. - Create an EXPERIENCE for consumers that’s branded to, well… your brand! Don’t just do a business card drop or use cheap branded promo items. - Looks are important, but what’s more important is having enthusiastic hustlers who engage with attendees. Top Takeaways! - The money you invest in hiring an experienced brand ambassador will save you thousands on airfare, hotels, meals, ridesharing and the time that your employees will lose being away from their day-to-day jobs. - Create a compelling experience to gather as many leads as possible at the trade show or convention. Get in Touch with Al & Stephanie: Website: www.PolarisBrandPromotions.com LinkedIn: https://www.linkedin.com/in/aschuster4379/ https://www.linkedin.com/in/stephanie-crawford-4b427858/ Get a Free Gift to Grow Your Trade Show Results! Just drop your email on the home page at tradeshowu.biz Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help business
Mon, June 06, 2022
Ep 152 - Cyber Security & Privacy for Events & Associations - with Brian Scott
With the amount of data now available at our Trade Shows, Conferences and Events - both in-person and virtual - companies of all sizes have huge opportunities to know more about their customers, trends and more. And with all of this data also comes security and privacy risks. Today's guest, Brian Scott of ClearTone Consulting, is here to discuss the opportunities and risks for Associations and at our shows. Brian provides expert CIO services based on a technology career spanning 35 years with the last 20 at the CXO level. He specializes in software development, networking, cyber security, cloud services, data architecture, system integration, IT strategy, and team development. He has 21 years of experience within the exhibitions and trade association markets, is a patent holder in event technology, and a current board director for the International Association of Exhibitions and Events as well as the Center for Exhibitions Industry Research. We Discuss... What are some of the basic mistakes you see associations doing? How can execs know more easily what they should be doing for security? Are associations really a hacker target? Why is cyber security incidents still growing around the world? And more! Brian Scott's Top Tips: Get a 3rd party security and privacy assessment! (Turn on the lights!) Make cybersecurity an organizational issue, not an IT issue. Understand your risk situation. Utilize the experts. Get in Touch with Brian Scott: www.cleartoneconsulting.com brianscott@cleartoneconsulting.com Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, May 30, 2022
8 More Tips for Stress Free Travel at Your Events & Getting Back
Here are 8 MORE Trade Show Travel Tips that will reduce your Stress Once you have Arrived at your Event! Don't miss Episode 144 - 17 Tips for Stress Free Travel to Your Event 1. Get organized the first night. Put stuff where you want it, do all ironing, set yourself up for efficiency 2. Go to the Grocery store. Save money on meals AND can eat healthier! 3. Try to keep your regular routines. Go to bed and wake up at usual times, eat similarly 4. If you forgot something, call the front desk first before panicking or spending time trying to find a nearby store. Often the hotel gives amenities for free. 5. Think of everything you may need to conduct business and bring it with you to the show. Put in your backpack or tote. So many times people forget business cards back in their room, or even laptop or phone chargers. Plan ahead and use a checklist! 6. At the end of a show, if you are heading right from the venue to the airport, know that a lot of other people are probably going to be doing the same thing. Plan ahead for your ride especially if you have a tight time window to catch your flight! I have seen wait for over an hour for a ride when its super busy. So plan ahead, or consider sharing rides with others as well. 7. If renting a car, don’t wait to refill the tank when you get back to airport. Often the gas prices are the highest, plus can be very busy. Fill up further out. 8. When checking out of your hotel, put lights on throughout your room. Then go area by area to check that you didn’t forget anything. When the area is clear, turn the light off in that spot. And when heading home, many of the same travel tips I shared in Episode 144 apply when you get to the airport, so be sure to take a few minutes and check out that episode here - Episode 144 - 17 Tips for Stress-free Travel That’s it! What tips do you have? Please share them with me and I will share them with the audience on social. Connect with me on linkedin or send me an email to jim@tradeshowu.biz Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! http
Bonus · Thu, May 26, 2022
BONUS - Event to Know - The Invisible Industry Tour from NTSA - with Laura Palker
Learn all about an important event - or series of events - for the survival and growth of the Trade Show Industry, and the millions of individuals involved! The Invisible Industry Tour is produced by the National Trade Show Alliance and President Laura Palker. Laura joins host Jim Cermak to explain... What is the Invisible Industry Tour Where did the name come from Why the Tour is so important How You can get involved And much more! To learn more or get involved: Email: laura@nationaltradeshowalliance.org Web: nationaltradeshowalliance.org LinkedIn: https://www.linkedin.com/in/laurapalker/ https://www.linkedin.com/groups/12543024/ Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, May 23, 2022
Ep 150 - Sustainability in the Trade Show Industry - with Al Mercuro
Sustainability and going Green is such an important topic for the Trade Show and Events industry. What does it mean, how can you do it, and what options do you have as an exhibitor? My guest, Al Mercuro, is the Senior Account Director with Genesis Exhibits, and has done everything from being a lighting tech, to produce concerts, to designing displays for use in the Olympics and the Super Bowl! Plus Al is super involved throughout the industry with many associations and organizations including the National Trade Show Alliance (NTSA). We Discuss sustainability in the industry, how companies can stay "Green" with their exhibits, and so much more. Check out the episode, and then please share it with others! Get in touch with Al Mercuro: Email: amercuro@exhibitsbygenesis.com LinkedIn: https://www.linkedin.com/in/al-mercuro-4929645/ Web: https://exhibitsbygenesis.com/ NTSA: https://nationaltradeshowalliance.org/ Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, May 16, 2022
Ep 149 - The Excitement of Game Shows in Your Booth - with Matthew King
Game Shows are as popular today as they have ever been, and there are even entire networks dedicated to game shows! Their excitement and energy keep us coming back for more. How about bringing that kind of energy and excitement to YOUR trade show booth? To discuss the possibilities with me is Matthew King, founder of Game Show America! Matthew King started Game Show America back in 1996. For the past 26 years, he's been producing events all over the globe. And during Covid, significant changes were made to keep the business running, and that's what brings us here today. We Discuss using elements of Game Shows and Casinos to Draw Attention to your Trade Show Booth. Matthew's Top Tips: Define your vision of what you want the experience to be (size, level of interaction, type of items to want to give away, is it data gathering, is it hosted or self-run, etc.) Make sure what you do fits with and enhances your branding Build your booth around the interaction. Keep it simple. Have fun with it! Matthew's SPECIAL OFFER: For Trade Show U listeners, we're offering a 10% discount , even if you listen to this a year from now. Our goal is to help you be the best booth at the show. Get in Touch with Matthew and Game Show America: www.gameshowamerica.com 719-257-8366 play@gsapro.com They're on Facebook, Instagram, LinkedIn, and YouTube Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, May 09, 2022
Ep 148 - Simplify the Pre-Event Experience - with Adam Jones
Trade Shows can be a whirlwind of a million moving parts - and that's just once the show starts! The pre-event work leading up to it adds many extra layers of stress and complexity. Our guest today - Adam Jones of FFAIR - is here to help us simplify! A highly respected and multi-award-winning event professional, Adam has been at the forefront of innovation in the sector since 2003, providing cutting edge event technology through his company Showplans, as Director Digital Products at Freeman and CEO of ops-tech leader, FFAIR. We discuss: How to Focus on simplifying the pre-show experience for your exhibitors Creating the experience of a partnership with your event How to make sure exhibitors will turn up to the show already having had a great experience And so much more Adam's Top Takeaways: Put yourself through your pre-show exhibitor journey. Give priority to simplifying the exhibitor pre-show processes over your own. Get in Touch with Adam Jones! Website: ffair.io Email: hello@ffair.io Book a demo: https://www.ffair.io/book-a-demo Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, May 02, 2022
Ep 147 - Selecting & Training the Right Staff for Your Booth - with Lee Ali
Having the right people staffing your booth and your event is great and the important first step in having a successful Trade Show or Event. And having them trained the Right Way so you optimize Attendee Engagement is the true key to maximizing your potential! The expert joining the podcast to discuss is Lee Ali - the Managing Director and founder of Expo Stars Interactive, a global exhibition engagement company based in Manchester, UK. Lee is also an international speaker, business coach, mentor, sales strategist and a qualified iMA practitioner. He is widely regarded as the leading go-to source for attendee engagement and lead generation strategies for global tradeshow exhibitions. We Discuss: Why is it important to select the right booth staff? What personal qualities would you look for? Why is it important to know your target audience? What are the key job roles in the booth and how do they differentiate? Why does this matter when it comes to selecting people? And Much More!! Lee's Top Tips: Know your target audience Identify what key job roles and key tasks are needed in your booth Have a staff selection process Set activities and expectations Motivate and reward your team People buy people, so start the exhibiting process by selecting your team first before everything else Special Offer from Expo Stars: Ebook - How to Manage and Motivate Your Booth Staff on-site . Get in touch with Lee Ali: LinkedIn - leeali5 www.expostars.com lee@expostars.com Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, April 25, 2022
Ep 146 - Planning & Maxing Out Your Event ROI with Coaching - with Rob Wentz
Why is planning so important to the success of our businesses, trade shows and events? And can a Coach be the secret weapon to helping Max out your ROI? To help bring clarity to these important questions is Rob Wentz - a Small Business Strategist & Certified Business Coach who offers professional coaching and mentoring services to business owners and executives inside small-to-medium- sized, privately-held companies with his company 1Direction Strategy. We Discuss: Why is it so important to have a written plan, isn't it ok if we have it in our head? What benefits are there of working with a coach? Creating Goals and Metrics Decision Making based on Data Rob's Top takeaways: By having a written plan you are more likely to achieve success. Running a successful business can be very tough, but it doesn't have to be. We make it harder on ourselves because we aren't following a formal plan. Rob's Offer for Trade Show University listeners: Free 30 minute Discovery Call to discuss business Vision, Goals & Issues Get in touch with Rob Wentz of 1Direction Strategy: Website: www.1dstrategy.com Email: rob@1dstrategy.com Phone: 855-262-2413 ext.2 1Direction Strategy - Team Wentz on Facebook, Instagram and LinkedIn BINGE ON MORE EPISODES of TRADE SHOW U! Easy to find the Topic you need! Every Episode sorted by Category Visit tradeshowu.biz/episodes Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, April 18, 2022
Ep 145 - New Technologies for Trade Show Shipping - with Dave Brown
The inclusion of Real Time Visibility technology within the Live Event space has been a game changer for shipping. Exhibitors and Exhibit Houses now have the ability to monitor the conditions of a tracked asset that are critical to our deadline driven industry. To lead the discussion is Dave Brown, a 31 year Tradeshow industry veteran with 20+ years as a supplier to the trade. Dave has worked at several Exhibit Houses with experience in Sales, Operations, and Executive Management. Dave is now an account executive with Tive, and joined them to provide a solution to some age old problems in the industry....like - where's my crate? We discuss: The assets exhibitors and exhibit houses should be tracking What are the benefits to exhibit houses Creating a simple criteria as to why, when, and what you will Track And much more! Contact Dave Brown: Email: Dave.brown@tive.com, Website: Tive.com LinkedIn: LinkedIn.com/in/1davidsbrown Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, April 11, 2022
Ep 144 - 17 Tips for Stress-Free Travel to Your Events
Since many many people travel to trade shows each year, I wanted to share some of my favorite travel tips. I travel a lot and I know that some people only travel once a year to a big show, and some a few times. But even if you’re a travel warrior like me you may get some new stuff to try out. This is TRAVEL TIPS #1 focused on "getting there" – the planning, the preparing and the journey. TRAVEL TIPS #2 will be tips for once you’re there. ------------------------- Did you like these Travel Tips? Or do you get value from these podcast episodes? Please support the work of Trade Show University podcast! CLICK HERE -->> https://www.buymeacoffee.com/tradeshowu ------------------------- 1. Get to the airport early – use the 2 hour rule the airlines tell you 2. For carry-on size bags…Check your bag at the gate vs keeping it with you 3. Invest in TSA Precheck 4. When going through security, put your phone and anything in your pockets into your backpack or purse. DO NOT use the little trays to put small items! 5. Get on the loyalty program for all travel partners 6. Make your reservations early! 7. Pack comfortable shoes, and make sure they are broken in! 8. If you’re going to be working to set up your booth, bring some extra grubby clothes 9. Use a checklist! 10. Bring a reusable water bottle 11. Don’t have to sit at your gate the entire time you’re waiting for your plane to board. Find an empty gate or quiet spot where you can sit in a more relaxed and quiet atmosphere. 12. Plan food for longer flights and in your room 13. Bring cash for tips for drivers, hotel housekeeping staff and others who don’t take credit cards 14. Find hotels that have breakfast included 15. Invest in a good neck pillow and noise cancelling headphones 16. Be patient and polite! 17. If driving, get a toll-pass device to minimize time and save money! WHICH IS YOUR FAVORITE TIP? Connect with me on LinkedIn and let me know! https://www.linkedin.com/in/jimcermak/ Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, April 04, 2022
Ep 143 - You're Using LinkedIn Wrong, so Let's Fix It - with Troy Hipolito
Millions of people use LinkedIn for their business. Turns out most are not very effective in building true relationships like they'd like. To help you fix how you're using LinkedIn - especially for your events and trade shows - is Troy Hipolito, the Not-so-boring LinkedIn Guy ! Troy is also the owner of The Troy Agency, a LinkedIn influencer, and the creator of the LinkedIn Accelerator. In this episode we discuss... How to use Dating Techniques to build real business relationships Common mistakes people make The number of touch-points you need to make with contacts And so much more! Connect with Troy Hipolito: LinkedIn: https://www.linkedin.com/in/troyhipolito/ The Troy Show! - https://www.linkedin.com/events/6836041181235818497/ The Troy Agency - https://www.thetroyagency.com/ Did You Get VALUE from this Episode?? Then how about Buying Me a Coffee! Visit: https://www.buymeacoffee.com/tradeshowu Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, March 28, 2022
Ep 142 - Trade Show Hacks to Increase ROI - with Don Jalbert
One thing Event Planners and Professionals (#eventprofs) would love to get more of is Trade Show Hacks! So today we are bringing the Hacks! Sharing his Trade Show Hacks to Improve ROI is Don Jalbert, the owner of Exhibit Associates. He was an outsider who took a tour of Exhibit Associates and within hours decided to buy the company with his wife. Just jumped in with both feet! These are the Hacks he has figured out over the past 9 years. Tradeshow Hacks to Improve ROI 1. Tell people you are going 2. Exhibit with a plan and share the plan 3. Follow up and Speed wins 4. Stand out in a good way Don's top tips & takeaways: Follow Up after a tradeshow. Otherwise don't go. The tradeshow booth is not the primary thing to worry about. Your people are your greatest asset and greatest liability. FREE Resources from Exhibit Associates: Visit - https://www.exhibitassociates.com/insider Contact Don Jalbert: don@exhibitassociates.com 913-980-4166 SHARE THE VALUE OF THIS PODCAST! If you enjoyed this show, please go to Apple Podcasts and leave me a review. That would help tremendously in getting the word out and help others to be inspired by Trade Show University. https://podcasts.apple.com/us/podcast/trade-show-university-for-virtual-live-events/id1489542257 Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, March 21, 2022
Ep 141 - Success Story from Major Show - Lessons learned with Steve Waddell
Success Stories have lessons learned in them that are important for companies big and small. Proud to have a small start-up manufacturer with an innovative product on to share his success story at a huge industry show with over 70,000 attendees! Steve Waddell is the President and CEO of Nasoni. Steve's desire to make a bigger impact on people’s lives as well as the environment led him to develop an innovative bathroom faucet that saves water while improving functionality. Tagline is Better for you, better for the planet. We discuss: How helpful is having a plan in preparing for this event? What other tips or tools did you use to prepare? Many people give out logo'd items, but you didn't go the normal route. What did you find, and did it work? What were some of the things people found interesting or innovative at your booth? What else did you incorporate in your booth to attract attention? Steve's Top Takeaways: KBIS is the biggest event in our industry and was worth every penny we spent on it. Find the one for your niche and participate! Go all -in, having a 20'X 10' booth was extremely valuable over the 10' X 10' booth we initially reserved. Make everyone that visits your booth feel good about themselves, it paid off for us in spades. Special Deal from Nasoni You can find some of the best deals on award-winning Nasoni fountain faucets on Wayfair! Just type Nasoni in the search bar on Wayfair or Wayfair Canada, and you'll find great deals. Get in touch with Steve Waddell: Email: info@nasoni.com Website: www.nasoni.com Instagram: nasoniff LinkedIn: www.linkedin.com/company/10014679 Facebook: https://www.facebook.com/NasoniFF SHARE THE VALUE OF THIS PODCAST! If you enjoyed this show, please go to Apple Podcasts and leave me a review. That would help tremendously in getting the word out and help others to be inspired by Trade Show University. https://podcasts.apple.com/us/podcast/trade-show-university-for-virtual-live-events/id1489542257 Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos
Mon, March 14, 2022
Ep 140 - Google Business Profile Strategies for Events - with Heather Taylor
Are you maxxing out your Google Business Profile? Formerly known as Google My Business, your Google Business Profile can be a powerful tool for helping bring visibility to your next Trade Show or Event...as long as you have the right strategy! Helping shine a light on the potential of Google Business Profiles and share strategies is Heather Taylor. Heather is the Boss Lady and Social Media Chick with GlitterGirl Media , a boutique social media marketing firm in Akron, Ohio that was born out of Heather’s affinity for helping small business owners find new, creative and engaging ways to market their products and/or services to their target audiences via social media. We discuss: How important is it to have a Google Business Profile? How does the listing benefit a business? How to Claim your Google Business Profile How to fully optimize your listing Why you should be active on Google to drive your ranking Heather's Top Takeaways: Google Business Profiles can be more important than your website You can (and should) post on your Google Business Profile just like you do on other social media platforms Special Offer!! GlitterGirl Media offers a Google Business Profile Optimization Service for those who could use help to ensure being found easily and quickly Get in touch with Heather Taylor: Social Media (Facebook, IG, LinkedIn), Web: www.glittergirlmedia.com Email: heather@glittergirlmedia.com Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, March 07, 2022
Ep 139 - Motivational Design is Gamification with a Purpose - with Jeff Campbell
You have heard about Gamification, but have you heard about Motivational Design? Motivational Design is like gamification with a purpose - and will take your efforts to the next level! Joining the podcast to talk all about why you need to consider Motivational Design is Jeff Campbell, the founder and CEO of Incentli. He helps event stakeholders increase ROI using gamification and motivational design strategies. We discuss: How to increase event engagement and exhibitor ROI using gamification and motivational design. How do you define gamification and how are you seeing it being used in the event space? What is motivational design and how can it help tradeshows? Jeff's Top Tips: Event professionals - use gamification and motivational design strategies to increase engagement and ROI for all stakeholders Sponsors and Exhibitors - become part of the motivational design framework and generate more leads Jeff's Top Takeaways: Combining gamification and motivational design will: 1. Increase tradeshow registrations 2. Increase engagement 3. Increase exhibitor and sponsor ROI *** SPECIAL OFFER!!! *** 10% Incentli discount if you mention you heard about us on this podcast. Contact Jeff Campbell jeff@incentli.com ** Check out our EPISODE GUIDE to quickly find the Trade Show U episode you need! All episodes sorted by Category - visit tradeshowu.biz/episodes **SHARE THE INSPIRATION!** If you enjoyed this show, please go to Apple Podcasts and leave me a review. That would help tremendously in getting the word out and help others to be inspired by Trade Show University. Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, February 28, 2022
Ep 138 - Innovative Best Practices for Exhibitors - with Evan Babins
Getting the attention of Attendees at Trade Shows, Conferences and Events is tougher than ever. It takes Innovation to stand out from the crowd and make meaningful connections. Discussing Innovative Best Practices for Exhibitors with me on the podcast today is Evan Babins, Events and Marketing Manager for Klir. Evan has an extensive background in event production and team leading. In his experience, he has had the chance to manage event logistics and technical event production for many world class clients like: Nissan Canada, Equitable Bank, Kia Canada, Novartis, and Bristol-Myers Squibb, to name a few. Evan has worked in both the live, hybrid, and virtual event spaces honing his craft as top tier event industry trendsetter. Evan has been included in both BizBash Top 250 Event Professionals and Special Event Magazine’s Top 20 Young Event Pro’s To Watch lists. We discuss: How to keep attendees coming back to your booth Cool technology options for your booth Changing your booth during the show The importance of Conversions and Cadence Standing out by being different And so much more! Evan’s Top Takeaways: Have an effective Follow-up plan in place and ready to execute Start planning for the next show right away Progress forward as an exhibitor Leave your attendees with Value Connect with Evan Babins: Instagram - @evanbabins LinkedIn - https://www.linkedin.com/in/evanbabins/ ** Check out our EPISODE GUIDE to quickly find the Trade Show U episode you need! All episodes sorted by Category - visit tradeshowu.biz/episodes **SHARE THE INSPIRATION!** If you enjoyed this show, please go to Apple Podcasts and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Trade Show University. Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, February 21, 2022
Ep 137 - Industry Trends for 2022 - with Danica Tormohlen of SISO
As show planners, organizers and exhibitors, what should we be expecting from the industry in 2022? To discuss this topic and more I am honored to have on the podcast for a second time Danica Tormohlen - the Content Director, Publisher and Editor-in-Chief for the Society of Independent Show Organizers (SISO). Danica began her career in the trade show industry at EXPO Magazine in 1994, where she eventually served as publisher and editor in chief. After that, she served as editor-at-large for Trade Show Executive for 10 years. We Discuss: What's happening at SISO Trends in the industry Danica's recent trips to PCMA, PGA Show and Winter Fancy Food Show Key Takeaways: Independent show organizers are moving forward with shows in 2022, despite Omicron. Attendees who are going to shows right now are highly qualified buyers looking for new products and new vendors. Small and medium-size businesses--the lifeblood of the economy--are ready to get back to face-to-face and they are growing their businesses by exhibiting at trade shows. The trade show industry is already seeing growth in Q1 2022, and it's expected to be up year over year for most sectors. The faster that international travel rebounds without restrictions and corporate travel and back-to-the-office strategies are implemented, the faster the trade show industry will grow. Resources to Check Out: SISO CEO Summit in March SISO Summer Leadership Conference in August Asia CEO Summit in October If you are an independent show organizer, you will absolutely find value in becoming a SISO member. Contact and Follow Danica: Web site: www.siso.org Email: danica@siso.org Social: SISO on Facebook, Twitter and LinkedIn Follow Danica on Twitter @danicatormohlen or LinkedIn Check Out our Sponsor... Michael Green Food & Wine Entertainment! www.michaelgreen.com Michael creates & hosts Wine & Food Experiences that build relationships and drive sales! From Conferences to Offsites, Michael's high energy presentations are informative, highly entertaining and resonate for Years to come. Find out why CMO firm Chief Outsiders said… Michael does much more than develop events – he creates memorable experiences for his clients and their guests. His expertise spanned all elements from planning to execution. What made the events truly special and memorable were Michael’s knowledge, experience, contacts, and flair. He not only made us look good, he ensured we remained relevant in the eyes of our guests throughout the eve
Mon, February 14, 2022
Ep 136 - How to Guarantee Success for Your Show Experience - Lydia Sugarman
The experience we have and the experience we put our attendees, exhibitors and sponsors through is more important to our results than ever! In this episode we discuss How to guarantee success for your trade show experience with Lydia Sugarman, founder and CEO of Venntive. Prior to moving into the online space in 1995, Lydia Sugarman honed her sales skills in diverse verticals, from financial services to travel to entertainment. In the process, she skied the Alps, raced in outlaw bike races in New York, mounted art shows in Moscow and New York, and produced Vin Diesel's first short film. Along the way, she fell in love with email marketing and CRM. We discuss... Surprising statistics about trade shows What should you do to not drop the ball on follow-up? How planning for a trade show is like planning for battle And much more! Lydia's Top Takeaways: 1. Make sure everyone attending knows their responsibilities. 2. Provide training. Selling at a trade show has its own set of rules, strategies, and tactics. Free Guide from Venntive: Download Venntive's free guide with tips for a successful trade show experience , "Before The Show - Trade Show Success Tips" Visit - https://venntive.com/blog/trade-show-success Get in touch with Lydia Sugarman: Web: https://venntive.com Email: lksugarman@venntive.com Phone: 917.445.8637 LinkedIn: https://linkedin.com/in/lydiasugarman Twitter: https://twitter.com/venntive Check Out our Sponsor... Michael Green Food & Wine Entertainment! www.michaelgreen.com Michael creates & hosts Wine & Food Experiences that build relationships and drive sales! From Conferences to Offsites, Michael's high energy presentations are informative, highly entertaining and resonate for Years to come. Find out why CMO firm Chief Outsiders said… Michael does much more than develop events – he creates memorable experiences for his clients and their guests. His expertise spanned all elements from planning to execution. What made the events truly special and memorable were Michael’s knowledge, experience, contacts, and flair. He not only made us look good, he ensured we remained relevant in the eyes of our guests throughout the evening. Go to WWW.MICHAELGR
Mon, February 07, 2022
Ep 135 - The Transformation of Hybrid Events & Sponsorships - with Jen Kerhin
Hybrid Events are transforming and growing...and they're the future! Think you know all about them, just think again. Discussing this important topic and giving tremendous insights is Jen Kerhin, CEO of SB Expos and Events. Jen has more than 20 years of experience working with association tradeshows Jennifer has a certification in exhibition management (CEM), certification in meeting planning, CMP, an MBA from the Johns Hopkins University, and substantial executive-level association experience. She founded SB Expos and Event s to support the mission of associations by increasing their non-dues revenue through exhibits, sponsorships, and advertising. We discuss... How are virtual expos working? What does a hybrid event look like? How Hybrid events are making a complete Transformation What new opportunities exist for Sponsors And much more! Jen's top takeaways: Event technology is transforming into integrated platforms that can handle registration, speakers, expo, in-person and virtual speakers, and LMS. Hybrid expos work best with in-person exhibits and virtual advertising or thought leadership sponsorships. Contact Jen and SB Expos and Events: Website - discoversb.com Email - info@discoversb.com Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, January 31, 2022
Ep 134 - Trade Show Tips & Encouragement for INTROVERTS
Introverts (and you know who you are) can find working or attending trade shows, conferences or events to be a bit stressful and overwhelming. Here are 10 Tips and some encouragement for all the Introverts out there to not just survive Trade Shows, but Thrive! And these are for whether you are working a booth or an attendee! 1. Embrace your fear. It’s temporary! It’ll be over soon. I know it can be stressful to talk to new people. Know why you’re there. Make connections. Do demos. Find new qualified leads. Whatever it is, remember it and embrace it! If you’re an attendee – you have to talk to people. I have been at shows early on where I didn’t want to talk to anyone so just grabbed literature. The problem was when I got back and started reading through the literature I had so many questions! Spent way too much time trying to figure everything out. 2. Be prepared – know your stuff! Having a script or talking points memorized can help you. Have your opening question ready to say to each person to engage them, and then be prepared to answer their questions. 3. Practice Practice Practice!! The more you practice, the more comfortable you will be at having those conversations with attendees. Plus you’ll avoid stumbling over your words and looking not confident. 4. Have Confidence in yourself and your abilities! Especially when practicing, See yourself as someone who brings great value to your company and to the attendees. You have important things to say and people need to hear them! 5. Know that people want to talk to you. Everyone at trade shows is there to get results and make connections. They just don’t know what you have to offer any may not engage with you. That’s your job! And if you’re an attendee, it works the same way. Can’t get the answer to your question if you never ask it! 6. Act your role. Whatever your role is in the company and in the booth, be that person. And if that’s tough for you in a public setting, well, You’ve heard fake it till you make it. Kinda like that. My good friend and improv coach Roger Miller told a story about his wife who worked at a restaurant and on Friday nights would wear a nametag that said Sassy. And then she transformed her personality to match that name! What would you put on your nametag to give yourself confidence? Top expert? Market leader? Go to guy? Try it out! 7. Delegate the uncomfortable stuff to others. Put yourself in a position to Win! Know yourself and know the strengths of the staff. Figure out the tasks for the show and assign the tasks to the right people. I give a simple and super effective tool to get this done that will help you with every trade show going forward in Episode #2 of Trade Show University – Staffing your booth for success - <a href="https://tradeshowu.biz/episodes/episode-002-staffing-your-booth-for-success/
Mon, January 24, 2022
Ep 133 - Post-Pandemic Events on a Budget - with Maggie Ellison
A question facing every event organizer, sponsor and exhibitor is what will trade shows and events look like post-pandemic? And will we be able to survive all the new protocols within our budget? Today we discuss these topics with industry veteran Maggie Ellison! Maggie Ellison is the Vice President at Creative Marketing Strategies, an experiential engagement agency that has been providing marketing solutions for 40 years. Her previous positions with the Columbus Zoo & Aquarium and Cedar Fair Entertainment were excellent precursors to her role overseeing sponsorship implementation for the Ohio State Fair and the Jazz & Rib Fest and leading creative strategy for hundreds of Fortune 1000 companies. We discuss... How have events changed since the start of the pandemic? What types of events will be successful in a post-pandemic world? How did the pandemic impact event marketing budgets? And more! Maggie's top Take-Aways... Face-to-face, despite a 2-year hiatus from it, is not going away. Creative strategies and unique and memorable connections with audiences will continue to be important marketing strategies for event marketers. Request a "Peace of Mind" Candle at no cost: Visit: http://www.eventmarketingstrategies.com/peaceofmind/ Connect with Maggie Ellison: www.eventmarketingstrategies.com mellison@eventmarketingstrategies.com Twitter - @marketingmaggs Instagram - maggieellison24 ---------------------------------- You Set your Goals - Now get 9 Tips to Hit Them in 2022! Listen to Episode 130 of Trade Show University! CLICK HERE TO LISTEN ---------------------------------- Get the BEST Results at your Trade Shows this Year! Visit tradeshowu.biz/roadmap Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity</
Mon, January 17, 2022
Ep 132 - Meetings Mayhem! Behind the Scenes of Successful Events with Terry Matthews-Lombardo
At our Trade Shows, Meetings and Events, there are times when things go wrong. VERY wrong! What can seem like Mayhem at the time can turn out to be an innovative success! Proud to have joining the Trade Show University podcast Terry Matthews-Lombardo, author of the new book Meetings Mayhem - Behind the Scenes of Successful Meetings & Events. Terry is a veteran professional meeting planner with an alter ego of an industry travel writer. As a working planner, her clients include association, corporate and incentive programs of all shapes and sizes, and as a writer I maintain an entertaining industry-focused blog where I muse about lifestyles, travel, and detours. Terry takes us into her recently published book, Meetings Mayhem!, which is a humorous but factual look at the serious business of making meetings and events happen. Terry's Top Tips: In this industry, flexibility is key to survival Always have a second act Stay sincere and active in your own network and keep expanding it to new levels You are the author of your own script in life Terry's Top Takeaways from the Episode: Stay open to new opportunities but stay grounded in your roots It's not the mountains that we conquer but ourselves [Sir Edmund Hillary] Cut yourself some slack as you have to remember that 100 years from now, All. New. People. Grab Your Copy of Meetings Mayhem! Amazon Barnes & Noble How to Connect with Terry Matthews Lombardo: www.terrysworldtravels.com Email: tml@cfl.rr.com LinkedIn - terrymatthewslombardo FB/twitter/Insta @tmlwrites Get a FREE Tips Guide when you Sign up for the Trade Show U Newsletter! Visit tradeshowu.biz and sign up on the home page! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, January 10, 2022
Ep 131 - Maximize Exhibitor ROI using Real Time Data with Jon Kazarian
More data is available to exhibitors, sponsors and show planners than ever before. Today we discuss how to use real time data to maximize exhibitor ROI. Jon Kazarian is the Founder and CEO of Accelevents, a leading virtual & hybrid events platform recently recognized as a top 200 fastest-growing private company in America by Inc. 5000. As CEO, Jon is focused on leading the company's vision and helping event organizers and marketing professionals transform their events through innovative technology solutions. Jon actively publishes insights on the events landscape and frequently speaks at industry events. Find out why Jon believes Organizers who coach their exhibitors on how to make the most of their event tech see a 2.5x increase in repeart sponsorship. Get in Contact with Jon Kazarian: info@accelevents.com @accelevents https://www.accelevents.com *** Get 52 Top Trade Show Tips! *** Visit tradeshowu.biz and sign up for the weekly newsletter right on the home page! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, January 03, 2022
Ep 130 - 9 Tips to help You Hit Your Goals in 2022
It’s 2022 and that time when we all create goals for the upcoming year. We are all pretty good at figuring out what we want and what our goals should be. Maybe even easier when our goals are personal. ** FIRST - To Put together and set your Trade Show goals, listen to Episode 1 - Setting Your Trade Show Goals ! ** SECOND – Get the Trade Show University Ultimate Goal Setting Workbook - FREE!! Just send me an email to jim@tradeshowu.biz and tell me you want the Goal Setting Workbook. No cost! My gift to you! 9 Tips to help you HIT YOUR GOALS in 2022!! 1. Remember your Why 2. Write down your goals. There’s power in physically writing! 3. Re-read your goals and remind yourself on a regular basis. 4. Set milestones 5. Keep a positive mindset 6. Persevere - never give up!! 7. Stay focused 8. Share with those who will help you achieve the goals, and those who will hold you accountable! 9. Reward yourself - We get what we incentivize! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, December 27, 2021
Ep 129 - Top Tips for Attendees at Trade Shows - with M. Kevin Davis
Is there a way Attendees of Trade Shows, Conferences and Expos can get better results and ROI than others? YES!! And even if you are an exhibitor, at some point you may leave your booth and walk the show - at this point YOU are an ATTENDEE!! Hear this special replay of the interview with Jim Cermak, the host of Trade Show University podcast joins M. Kevin Davis on the Quick Lube Expert podcast! We discuss tips, tricks and strategies to get the most out of every single show you attend! Here are the show notes from the original episode... ---------------- James Cermak, host of the Trade Show University Podcast, joins M. Kevin Davis to discuss what you should do to prepare for a trade show or convention like iFLEX, as well as tips to help you make the most of the limited amount of time you have. Listen and subscribe to the Trade Show University podcast on your favorite podcast platform, or visit www.tradeshowu.biz . Check out his free “Show Success Road Map” to help you double the results at your next show by visiting: tradeshowu.biz/roadmap Connect with James Cermak on LinkedIn by visiting: https://www.linkedin.com/in/jimcermak/ ----- To learn more about how Quick Lube Expert can help you, visit: www.quicklubeexpert.com To learn more about what M. Kevin Davis has to offer, visit: www.mkevindavis.com ------------ Get a professional review of your exhibit BEFORE your next show! 100% satisfaction guarantee! Send an email to jim@tradeshowu.biz Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, December 20, 2021
Ep 128 - Designing Memorable Trade Show Displays - with Tracey Piechocki
It's not enough to have a good looking booth display, as there could be hundreds of good looking displays at your next event. Your booth design needs to be Memorable! To discuss this important topic, I have joining me Tracey Piechocki, the second-generation owner and marketing strategist of Illustrated Designs. Tracey has degrees in marketing and management and over 25 years of experience in design, marketing, trade shows, and strategy for a wide range of clients. In addition to creating marketing materials, Tracey and her creative team have a passion for designing and fabricating unique interactive displays and larger-than-life product replicas. In this episode we discuss: Some of the mistakes businesses make when it comes to their trade show booths How trade show booths will be changing in this digital age Tracey's Top Takeaways: Trade shows should be part of an overall marketing plan and strategy. A good booth design is so much more than nice graphics. Get the Free Trade Show Booth Pre-Design Guide: Click here: https://bit.ly/3cGlrBQ How to contact Tracey and Illustrated Designs: Follow Tracey or Illustrated Designs on Linkedin, Facebook, Instagram, and Youtube. Web: illustrateddesigns.net Email: tracey@illustrateddesigns.net Phone: (215) 813-6314 Facebook, Instagram, Linkedin, Youtube ----------------- Get the Top 52 Tradeshow Tips FREE! Visit tradeshowu.biz and sign up for the weekly newsletter! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, December 13, 2021
Ep 127 - Build Relationships with Food & Wine Experiences with Michael Green
We have so many amazing memories which involve food. You can bring the power of food and wine to create experiences at your events that will build lasting relationships and memories! To join me and share tips is Michael Green - a food and drink and marketing expert, and creative force behind Michael Green Wine & Food Entertainment. Over his career which spans more than 25 years, Michael has supported companies with experiential marketing solutions to build relationships and drive sales. Michael is based in NYC and travels the world for his work. In this episode, we discuss How to better leverage the power of food and drink to elevate your next conference. Michael's Top tips: Make your booth and ancillary experience stand out. Use the power of food and drink to build and reinforce your brand. Leverage the power of food and drink to build relationships and drive sales. Experiences can resonate for years to come. Connect with Michael Green: Website: michaelgreen.com Email: michael@michaelgreen.com Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, December 06, 2021
Ep 126 - Hybrid Events & Creating Event Communities with Mia Masson of Swapcard
One question for exhibitors and show organizers alike is how do I effectively execute a Hybrid event. To help answer this question, I have on Mia Masson, the Content Director at Swapcard, an all-in-one virtual & hybrid event and community platform. Mia lives in Paris and has 4 years of experience in planning and writing about events. She loves to create content and build communities! Mia spends time reading, listening to podcasts and donating to charity organizations in her native South Africa. We not only discuss hybrid events, but also how and why to build communities - taking event audiences and turn them into year-round communities that engage online 365 days a year and how this hybrid business model can help event brands grow their reach and boost ROI. We discuss... 1. What's the buzz about hybrid events? Should everyone be jumping on the bandwagon? 2. What's the benefit in embracing a 365-day community model instead of just sticking to the old model of once-a-year meetups and events? 3. Is technology in events a nice-to-have or is it becoming indispensable? 4. Tips for sponsors/exhibitors/sellers to boost their sales at online events and in online communities Mia's Top Tips: 1. Your event needs an all-in-one technology platform that acts like a partner instead of a supplier 2. You need to extend the lifecycle of the event - keep the platform open for months before and after the event to boost networking 3. Times are still uncertain, so have a plan B and a plan C ready - and always include a technology aspect Mia's Top Takeaways: Extending the lifecycle of your event until it turns into a year-round community is the future of events. Without a virtual element to your events, you'll lose business because times are so uncertain that virtual is the only real constant. Connect with Mia Masson: LinkedIn: www.linkedin.com/in/mia-masson Email: mia@swapcard.com Twitter: @miamasson1 Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, November 29, 2021
Ep 125 - Converting Leads from Events thru your Website - with Toccara Karizma
How many businesses are effectively driving trade show attendees - whether in-person or virtual - to their website? Not many! And if you do, how do you maximize the conversion of leads through your site? Proud to have on the mic with me Toccara Karizma - a digital marketing consultant and business growth strategist to some of the world's top eCommerce brands. She is the CEO of Karizma Marketing, Hawaii's top full-service digital marketing agency dedicated to growing elite eCommerce brands online. In this episode we are going to dive into the topic of Website Conversion Rate Optimization. We discuss: What is Website Conversion Rate Optimization and why is it so important? Some top tips to increase website conversions Benchmark conversion rates website owners should be shooting for Toccara's top tips: 1) Adding a popup form that offers value for lead gen 2) Adding a clickable phone number 3) Live chat support 4) Website Speed 5) Mobile-optimized website 6) Quick, easy checkout and payment process 7) Test Free Shipping if you can 8) Trust Badges, Industry Certifications, and Similar 9) Reviews 10) Google My Business 11) Adding a Search Bar 12) Professional Photos and Videos that clearly show location, office, product, and similar 13) Product Demo videos (if needed) 14) "As Seen On" 15) UGC if appropriate 16) Scarcity Offers 17) Simplify choices (for service-based businesses) 18) Research large competitor's websites and what they are doing Toccara's Big Takeaways from this episode: Make a commitment to implement at least 2 of the strategies we discuss. They are all designed to be actionable and tactile so your listeners can easily take action on what we discuss. Don't dump money into expensive ads before making sure your website is setup to convert. Otherwise you will just waste a bunch of money. Make sure any ad agency you work with is asking you about your website conversion rates, average order value, current lead gen strategy, and similar. Special Referral Offer: If you know someone who may be a good fit for our agency services. You get $1,000 for providing the referral and they get $1,000 off their first month of services. You can learn more at https://www.karizmamarketing.com/refer-a-friend/ Contact Toccara Karizma: I am Toccara Karizma everywhere (YouTube, Instagram, Facebook, TikTok, Pinterest, and LinkedIn). Access free marketing content, tips, and trainings at www.toccarakarizma.com Support Tra
Thu, November 25, 2021
Ep 124 - Thank You's to the Trade Show Industry & a Request
Hi to all my friends in the trade show industry, all the businesses that exhibit at and sponsored trade shows that any person just wide to learn more about these incredible events we call trade show. I suppose conferences and more. I want to welcome you all to a very special Thanksgiving episode of Trade Show University. Very short episode today. I'm Jim Cermak and in the spirit of Thanksgiving, I just wanted to send out some quick thank you's. But I'm the first I'm going to start off with a request. My request to you is this, I want you to take time today to say thank you to someone who maybe you haven't talked with in a while. It could be a friend, family member, somebody who impacted you in some way in your life. Maybe they're a good friend. Maybe you admire their work ethic. Maybe. Teacher who made a strong impact on your life? Whoever it could be. Take time to think about something you're thankful for and who it is as responsible for that. It could be something big can be something little, but something impactful might be something that happened yesterday, or maybe, maybe several years. Okay. Now, once you figure out that person and that thing that impacted you, pick up the phone, call that person, or maybe go visit them, leave them a voicemail, send them a text, do something to contact that person. You will never know how you can make someone's day by just reaching out and making a difference. So be sure to do that. That's my request to you. And I hope that you will take me up on that request. Now I want to send a few quick thank yous in the spirit of Thanksgiving. First of all, I have to thank the almighty God for creating me in love. And I wanted to say thank you to Jesus Christ, his son for saving me and the holy spirit for guiding my path every single day. I need to thank My beautiful bride, Mary Ann for believing in me and my dream, supporting me and supporting this podcast every step of the way. She's just amazing. For my kids, Jake and Brittany, and my son-in-law Bryan for their constant love and support. Thank you guys. I always look forward to our family mastermind sessions together where we, we talk business and just get to catch up as a family. For The trade shows the events, the expos virtual live and hybrid. Thank you for your excitement, your endless opportunities, which initially drew me in and made me such a huge fan. And for your perseverance during this past year, it has been a struggle for the industry, but coming back strong and together, we will emerge stronger. I am so hopeful for that. For all of my guests who invested the time to be part of Trade Show University, while sharing their insights, their tips, their expert advice to help all of us have better shows, stronger businesses. I thank you each and every one of you and for those listening and maybe new listeners go back and check out the amazing library of interviews
Mon, November 22, 2021
Ep 123 - From Broadway to Event Host & Emcee - with Wendee Lee Curtis
A question Show Producers and Organizers wrestle with all the time is...Should we have a Host or Emcee for our Event? To help answer that question is Wendee Lee Curtis, a professional Trade Show and Conference Host and Emcee! Wendee Lee started her career on Broadway, working up to a leading role in the hit musical, Mamma Mia. From there she took the leap to Network TV anchor, and now working stages around the globe as a successful Event Host and Emcee! In this interview we discuss... How to select a good Host or Emcee Questions to ask a possible Host Wendee Lee's encounter with Wayne Brady, and how important Improv is Tips for anyone considering becoming a host And so much more! How to Contact Wendee Lee Curtis: LinkedIn: https://www.linkedin.com/in/wendeeleecurtis/ Ask her about her on-camera coaching course - Competence on Camera! ----------------------------- Help support the Trade Show University Podcast! Go to: buymeacoff.ee/tradeshowu Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, November 15, 2021
Ep 122 - Maximize Exhibitor Reach with Virtual Platforms - Erica Bishaf of Campfire Social
In today's ever changing event world, it's critical to figure out new ways for exhibitors to reach their target audience. To give tips and advice is Erica Bishaf - the Founder & CEO of CampfireSocial, the first-of-its-kind private social network and commerce platform designed for trade verticals. Erica is a 20+ year award winning strategy & insights veteran who has worked for consumer packaged goods companies such as Kraft, Nestle, Kimberly-Clark, & MillerCoors and through her consulting business she worked on strategy projects for associations & event organizers including Freeman, GES, the American Library Association, the Audiovisual and Integrated Experience Association (AVIXA), the Radiological Society of North America (RSNA), the National Retail Federation (NRF), and more. In this episode we discuss: Generating leads through virtual platforms such as communities, marketplaces, and virtual events How exhibitors can maximize their reach when on a virtual platform Tactics to deploy on communities vs. marketplaces vs. virtual events Erica's Top Takeaways: Content marketing and relationship building tactics will produce more leads and stickier customers. The modern digital audience is more receptive to slow and steady - building relationships over time. Digital platform marketing requires strategy and exhibitors/sponsors should be dedicating the time to formulating in order to maximize their investment Exhibitors should not accept low ROI from their show organizers and should speak up asking for better tools and more support. Contact Erica Bishaf: Email: erica.bishaf@campfiresocial.io Website: https://www.campfiresocial.io/ Phone: 312.350.5270 Don't Miss an Episode!! Subscribe to Trade Show University at your favorite podcast platform like Apple, Google, Spotify, Stitcher, Amazon, Gaana and more! Get Top 52 Trade Show Tips - go to tradeshowu.biz Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, November 08, 2021
Ep 121 - Sustainability in Event Planning with Joanna Berens
We are discussing Making a Difference at your events today so we can impact events and the environment long term! Proud to discuss Sustainability in Event Planning with Joanna Berens of Joanna Berens Hospitality, and the President, of the Sustainable Events Network, Florida & Caribbean. Joanna's hospitality and event career spans more than thirty years, working in the DC, New York and Miami markets. After 13 years with Starwood Hotels, Joanna opened her own third-party site selection and logistics company, Joanna Berens Hospitality, Inc. in 2006. Her passion for food waste began in 2016 when she tried to donate leftover food from a conference which lead her to become Zero Food Waste Chair. Topics discussed in this episode include: The low-hanging fruit to implement sustainability practices into one's event What is food rescue and zero food waste? What are other sustainability initiatives that can be implemented into event or trade show management? What are the UN Sustainable Development Goals? How does an event planner or vendor get started in implementing sustainability practices? Joanna's Top Takeaways: Sustainability practices in event management are necessary to keep OUR industry sustainable! Taking steps towards sustainability need not take alot of time; just get started - the rest will follow. Consider joining SENFC and getting involved! www.senfc.org Contact Joanna Berens: LinkedIn : https://www.linkedin.com/in/joannaberens/ Email : senfcmgt@gmail.com Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, November 01, 2021
Ep 120 - Priming Your Audience for Your Message using Play - with Paul Miller & Dawn Daria
It's one thing to be branding your business, but if you want effectiveness you have to make sure your audience is ready to take in your message and branding. One powerful method to prime your audience is through Play. Nobody knows play better than the duo behind Energizing Events - Paul Miller, national touring comedy juggler, and Dawn Daria, award winning author and educator, promote play with a purpose. Whether the goal is mindfulness & wellbeing, an energized audience, or a supercharged sales presentation, their Flop Balls and Floposophy are an ideal tool for engaging and enriching. Topics we cover during this episode are: Create a playful experience for audiences to prime them for your pitch/message Why is play important? Does it work for all audiences? How can games and contests be used to bring people back to your booth? Paul & Daria's Top Tips: Model and create space for it - if you’re not willing to be vulnerable, authentic, and in the moment - your participants won’t be Connect the experience to key selling points/call to action - otherwise your creating good energy and buzz around your booth which they may remember, but it won’t lead to sales Keep your own energy fresh in order to be able to do all of the above - get sleep, eat well, stay hydrated The top takeaways: 1. Play reduces barriers and opens people up to authentic, emotional connection. 2. We learn by doing - not just listening; how can you engage people in an experience at your booth? How to Connect with Dawn and Paul: www.EnergizingEvents.com dawn@energizingevents.com Dawn: https://www.linkedin.com/in/dawndaria/ Paul: https://www.linkedin.com/in/justpaul/ Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, October 25, 2021
Ep 119 - Power of Digital Acceleration for Your Business - with TechMatch
Brian Scott of Cleartone Consulting and Heather Holst-Knudsen of H2K Partners are experts in the technology space in the events industry. Together they have formed TechMatch to help business leaders and associations transform their results. In this episode we discuss Digital Transformation and Digital Acceleration within the Association/Events Industry. Some of the topics covered include: Changes occurring that are driving a need for digital transformation Technology advances that have effected the industry The biggest challenge to associations/event organizations Is Digital Transformation just a technology thing? How has Covid affected the need for transformation? Was Covid just a bump in the road and the industry is headed back to it's standard state? What about customer journeys? Top 1-2 takeaways you have for the listeners: If you don't actively engage in a digital acceleration strategy, you risk completely losing relevance in the near future. There is no time in the future where it will get easier to address. Special offer from TechMatch: A free consultation call to review your organization's situation and our process. How to Contact: techmatch.co Brian Scott - brian@techmatch.co Heather Holst-Knudsen - heather@techmatch.co Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, October 18, 2021
Ep 118 - 5 Trade Show Tips NOBODY Will Tell You!
Here's 5 super effective Trade Show Tips that NOBODY is talking about! Some may even ruffle some feathers! Let's get to them, but first... Be sure to register for the weekly Trade Show University newsletter - go to tradeshowu.biz to sign up! Also - please leave a Rating and Review on Apple Podcasts! #1 -- Get the attention of people who are not looking at you We don’t want to bug people, especially if they’re looking away right? You need to change that mindset! Why are you as an exhibitor at the show? To get business! Why do you think the attendees are at the show? If it’s a B2B show, they are there to do business! How many times do you think people will walk past your booth? You don’t know!! Assume it’s ONE – one time only. What if I told you at this show, your biggest customer ever will be there – you just haven’t met them yet. But it’s up to you to find them. Just say “Excuse me” to get their attention, and then ask them a quick qualifying question. That could be your next client or even your biggest client ever! And if you let them walk by, you may miss them – or even worse, your competitor may get them! #2 -- Don’t bring ALL your stuff or literature Keep your booth simple and clean. You don’t need samples of all your products or literature. The more options and things you give people to look at they’ll get confused. Studies have shown that too many choices cause confusion and lead to a higher percent of people not making a choice. Plus your staff will be more focused as well. They will be able to find what they need and answer questions more quickly. #3 -- Your booth and everything in it is a crutch Don’t get me wrong – having a great looking booth and wonderfully designed literature and giveaways are fantastic to have. But they are just gravy on the biscuit like my good friend Jamie Smith from Atlanta says. But let me ask you – how many awesome looking booths do you see at some of the big shows? A lot! And how many do you stop at because they have an amazing booth? Probably not too many. What if like in tip #1, someone isn’t looking at your booth when they’re walking by? Or maybe they take a glance and decide they don’t want to stop? Don’t let them decide based on a split-second of information! They may be passing by the one booth they need to stop at! Here’s the bottom line – YOU and your staff will be the determining factor of whether or not your show is a success. That’s why I say your booth and everything in it is a crutch. Engaging with people is the key! #4 -- Take a selfie with attendees<
Mon, October 11, 2021
Ep 117 - Gamification at Trade Shows for Sponsors & Exhibitors - with Adam Haesler
In this episode we discuss how sponsors can use gamification to offer value and pre-qualify an attendee and sponsor match. After being fired in 2017, Adam Haesler knew he needed to find his core values, like a life compass, which helped him find events! His core values are potential, which means continuous improvement, and community, helping each other pursue a collective potential. Today, Adam is Chief Experience Officer for Engamio, a Gamification company. We also explore… What is gamification? What is the Zeigarnik Effect, and what does it have to do with gamification? How will gamification help me get more leads? A framework for using gamification to drive pre-qualified leads to sponsor landing pages And much more! Adam’s Top Tips: Know the outcome you want to accomplish and work your way backward to the gamification, not the other way around. Use gamification to provide value in the form of learning for attendees that they can use with or without your product or service. Wrap it all in a story to make it an experience! Make sure the outcome is directly related to the learning the attendee will experience in the gamification. How to Contact Adam Haesler and Engagio: Website: engamio.com Email: ah@engamio.com Linkedin: https://www.linkedin.com/company/engamio Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, October 04, 2021
Ep 116 - Prepping for a New Event World with Devin Cleary of Bizzabo
As a CMO (Chief Marketing Officer) or the head of marketing for your organization, you have to look at trade shows, conferences and live events in a whole new way today thanks to the pandemic. The landscape has clearly changed everything! To help guide the way, I have brought on Devin Cleary, the VP of Global Events at Bizzabo. Devin is a top-performing event producer and passionate marketing executive with over 16 years’ experience leading the creation and active management of diverse experiential marketing programs for B2B, nonprofit and consumer markets. He holds a proven track record strategizing and executing world class in-person, virtual and hybrid events. In this episode we discuss... How can CMOs can prep for this new era of events? How can event professionals and CMOs best collaborate during this time? How will in-person sponsorships be a tougher sell than ever before? How the event marketing landscape has changed over the last 5 to 10 years? Devin's top takeaways: Well-designed hybrid events deliver personalized experiences By adding in virtual elements to in-person events, participants can consume content on their schedule, giving them more agency in their own event experience. Connect with Devin Cleary of Bizzabo: Email: devin.c@bizzabo.com Twitter : https://twitter.com/DevCleary Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, September 27, 2021
Ep 115 - The 100 Percent Rule - Take Your Events to the Next Level
Introducing the 100% rule. This is something that can have a huge impact on our Life and our Trade Shows. If you can get your team, and yourself to follow the 100% rule, you will notice a huge improvement in your results. I absolutely guarantee it! Okay – now let’s talk about the 100% Rule. This may be a bit controversial. There is no such thing as a balanced life. That is a false ideal. Anyone who has a newborn knows this. They demand more of your time. It’s just that simple. And how about when we have to travel to work a trade show? Unless your spouse or partner comes with you, pretty hard to have balance when you’re out of town for a few days. In marriage, it’s not 50/50. It’s 100/100. Same in family. We have always had the rule of no phones at the dinner table. We’re here together, let’s talk. Let’s find out about each other’s day. Keep communication strong. Be 100% in the moment there with each other. That’s why I call this the 100% rule. In whatever you’re doing, be in 100%. For business, our jobs, and of course for Trade Shows you have to have the exact same mindset So how does the 100% rule play out in our trade shows, conferences and events? Know why you are there – to build relationships, get leads, write orders – hit your goals! Be there 100% while the show is going on Put your phone away Be active. Engage with attendees. Go to the networking events, and really network Play full out! When that show is over, it’s over. The time for creating opportunities is over. You can only follow up with the people you connected with. If you don’t have a big list that lights you up, then that’s on you. You don’t have the opportunity to go back and engage with the attendees who walked right by your booth. You can’t meet that potential client at the networking event because you chose to skip it to go out for a night on the town. o You want to maximize your results? You want to double your leads? You want to make more money? Live by the 100% rule. Be all in and take advantage of every opportunity you can! I hope this episode helped! Let me know! Drop me an email or a message on LinkedIn Connect with host Jim Cermak: Email : jim@tradeshowu.biz LinkedIn : https://www.linkedin.com/in/jimcermak/ Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, September 20, 2021
Ep 114 - Creating Memorable Experiences with Lynn Edwards
With all the exhibits at a trade show, how do people remember your exhibit? Create a memorable experience and you will stand out! To talk about this topic is Lynn Edwards, owner of Proper Planning! Lynn brings over 30 years and a wealth of experience to event management. Lynn and her team provide a comprehensive and efficient method for producing innovative events across the country. Lynn is experienced in overall event strategy, creative event design, event marketing, sponsorship development, contract negotiations, vendor management and overall meeting production. Lynn says it is time for Re-imaging Trade Show Experiences! She answers these powerful questions: What is the biggest change you expect coming out of Covid for Trade Show experiences? How has the virtual event impacted in-person events moving forward? What some new opportunities that will exist as we move into hybrid event? There is a window here and now to re-image how we do Trade Shows, don't miss it. Connect with Lynn Edwards: Email: lynn@properplanningteam.com Website: https://www.properplanningteam.com/ LinkedIn: https://www.linkedin.com/in/lynn-edwards-20155b4/ Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, September 13, 2021
Ep 113 - Marketing 101 for Trade Shows with Bryan Lefelhoc
Trade Shows and Events can be a big part of the Marketing mix for a lot of companies. And Marketing plays a HUGE part in the success of your shows! So in this episode, we bring in a lot of Marketing basics you need to consider. Joining me on the podcast to share in all the Marketing fun is Bryan Lefelhoc, Director of Sales for Spire Marketing, a marketing firm with three locations serving Northern Ohio, in Ashland, Tiffin and Medina. Bryan also hosts the "Dash of Grit" Podcast. Formerly, he was Sales Manager with iHeart/ClearChannel Communications radio. Some of the topics we cover: What are mistakes people seem to make at Trade Shows? What seems to happen at every "successful" trade show? How can you make a trade show video one that people want to stop and watch? Bryan's top tips: Let your current customers know where you'll be Invite leads to the show with a free drink coupon or something when they get there Automate your follow up to optimize your lead potential Don't make your trade show video about you, make it about your customer Have a follow up plan to last as long as the buying cycle does. During follow up, educate...don't sell. Create a video that shows how your product solves your customers problems...not about your company. Get in touch with Bryan Lefelhoc: Direct line: 419-496-3525 Email: bryan@spiread.com Website: www.spiread.com LinkedIn: https://www.linkedin.com/in/bryan-lefelhoc-965a2532/ Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Thu, September 09, 2021
Ep 112 - Champion-level Success by Mastering the Basics
Teams win Championships by being better at the Basics than everyone else. And your company can WIN your Trade Show by Mastering the Basics! If you really focus you and your team on getting back to the basics, you can achieve Champion-level Success! So what are the Basics of Trade Shows? The basics are the difference makers! It’s not your booth layout or design, your giveaways or anything like that. Those are all important, but may stay the same from show to show. The basics are all about working the show. Your staff. Moving the needle! So there’s 5 basics. 1. Determine your Metrics. You have to be measuring the right things! There’s a difference between scanning badges or collecting business cards, and getting qualified leads or writing orders! 2. Set SMART Goals – Specific, Measurable, Achievable, Relevant, Time-based. Go back and listen to Episode 1 BONUS – send me an email with GOALS in the subject line and I’ll send the exclusive Goal Setting Workbook 3. Choosing your booth Staff – Listen to Episode 2 for Exercises for picking the right people to work, and what to do if it’s just you working your booth 4. Training your Staff – Listen to Episode 3 to learn the 12 things to train your staff on! Never assume your team knows how to work a show. They may know all about your company, your products and services, but there are specific things you need to teach them to work the show. 5. Creating your Booth Flow – this is the magic. This is orchestrating the customer journey through your booth. And it works even if you have a table top display and you are working by yourself! As an attendee, can you think of having a journey through a booth? Probably not. It’s not too common! The booth flow is a difference maker! Listen to Episode 4 to learn all about a booth flow and how it can make the difference for your next show. If after listening you feel you need more help or guidance, schedule a free 20-min call with me to discuss your show! Head over to <a href="Tradeshowu.biz/roadmap" rel="noopener noreferrer" target="
Mon, September 06, 2021
Ep 111 - Why You Need to use a CVB or DMO for your Next Event - Michelle Moore of Experience Kissimmee
Convention & Visitors Bureaus (CVB) and Destination Marketing Organizations (DMO) can be a huge asset to your company when planning, exhibiting or sponsoring an event! Joining me on this episode is expert Michelle Moor of Experience Kissimmee! Michelle Moore is the Sr. Director of Meeting Sales and Services at Experience Kissimmee, the official CVB for Kissimmee, Florida. Michelle is approaching two decades crafting her sales and marketing skills in Central Florida with top brands in the industry from hotels to CVBs. Michelle’s expertise include hotel convention and Travel Industry sales, international marketing, and destination meeting sales and services. Michelle also serves on the MPI Greater Orlando Chapter Board of Directors and volunteers on the Destinations International Convention Sales and Services Committee. Michelle really dives into and explains the Value of Working with a DMO/CVB (from planner to exhibitor) Other questions she answers: What are some of the complimentary services available to an event planner? What are some of the services available to an exhibitor? What is the difference between a DMC and a CVB? Can a DMO/CVB cater to customized request or are they required to provide information from all member or partner businesses? Michelle's top tips: Engage with the destination, local DMO/CVB at beginning of your planning process for savings in time and money. This is a free service for event planners. Struggling with ideas for engagement or attendance building, talk with the DMO/CVB in the destination where you are holding your meeting. Planners will want to engage with a CVB in initial phase of planning to learn about potential incentives available to help off-set costs. DMO/CVBs are valuable resources for event planners and exhibitors, helping navigate a destination for vendor connections that match their needs (and this service is free!). Although each DMO/CVB may be set-up or operates a little differently than others, at the core of all DMO/CVB models is service and knowledge of the destination. When resources are less and time is limited, a CVB can serve as an extension of your planning team. Check out this amazing offer!! To help off-site meeting organizations cost, we offer a booking incentive called It Pays to Meet In Kissimmee - planners must register prior to signing a Kissimmee hotel contract to qualify. Earn up to $10,000 cash back! How to Connect with Michelle Moore: Website: experiencekissimmee.com/meetings Phone: 407-569-4831 LinkedIn, email: mmoore@experiencekissimmee.com --------------------------------------------- Today's Sponsor - <a href="designpod.studio" rel="noopener noreferrer" target="_blank" cl
Mon, August 30, 2021
Ep 110 - You have a Bad Booth Location! What do you do?
Question: What to do if you have a bad booth location? For anyone who has exhibited at trade shows, expos, conferences or events, you probably have been stuck with a bad booth location at some point. So what do you do? Don't just give up and take what attendance happens to come your way. Take control! Here's many tips and ideas for making the best of the situation! First – do your best to avoid it! Work with the show if you need guidance on traffic flow, what booths are around you, etc. They will help you pick the best booth available. · Start by talking about things you can do before the show… Be more out there with your pre-show marketing. More social media, more email blasts, direct mail to your customer and prospect list. Look into pre-show marketing that the show is offering. Email blasts, advertising, get the pre-show registration list and send out postcards or bubble mailers. Get involved in sponsorship/marketing with show that drives people to your booth – Bingo card, scavenger hunt, in-room marketing Include marketing pieces into the show bags that drive people to your booth! Be blunt and bold! Here’s some ideas for things you can do at the booth: Engage the senses! Add elements of sound or lights Spinning prize wheel or even music if it fits your theme Have food! Barista, popcorn, fresh baked cookies, cotton candy Run seminars at your booth – if you have enough room to set up some chairs Bring on a magician – check out episodes with Scott Tokar – Episode 25 and Episode 91 Run a special promo or giveaway Double back promo to get people to your booth a second time Be more aggressive in engaging – have that question ready! · Outside the booth. When traffic slows or even at the beginning if it’s a really big show. o Make special T-Shirts o Hand out postcards in the show directing people to your booth – and have a giveaway, game or promo to entice o Walk the show. If you have a good question, doesn’t matter where you are! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, August 23, 2021
Ep 109 - Should You Start a Podcast to Build Your Brand? with Mike Morrison
Join me in welcoming Mike Morrison, Host of The Don and Mike Show Podcast, a weekly podcast focused on Trade Shows, Events and Experiential Marketing issues in today's world. Mike is also the National Sales Director for WS Displays with over 20 years in Trade Show Display Supply side and five years in the podcast world. He is a Member in EDPA, ESCA, IAEE, EACA and more. In this episode, we talk about the power of podcasting, starting a podcast, and the benefits of podcasts for your business and brand! How to Get In Touch with Mike Morrison: Email: mike@wsdisplay.com, Podcast email: thedonandmikeshow@gmail.com Phone: 770.298.0695 Websites: TheDonAndMikeShow.net and ExhibitCityNews.com Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, August 16, 2021
Ep 108 - Can Covid have a Positive Effect for Exhibitors?
Hey Exhibitors - this episode is for you! Here's a question to consider...can Covid have a positive effect on upcoming Trade Shows, Expos, Conferences and Events? I propose the answer is YES! I know what you’re probably feeling right now. You have committed to an upcoming show, and concerned about attendance. Due to Covid and new variants, there may not be a very strong turnout. But the show is going on, you did make the commitment and you’re going. Maybe right now you have the mindset that it’s just not going to be very good. I’m going to tell you something that may make you go, Huh? Covid may have an overall positive effect on your next show. Stick with me and by the end you will know how to approach the show so you will be blown away and get results you didn’t think were possible. · This all started with my friend, top podcaster and business coach Christine McAlister (check out her podcast Nobody’s Ever Asked Me That! ) Christine said she was just at a trade show and believed Covid was preselecting the audience. · My mind was blown! I started thinking and she’s right! I came up with several ways which Covid can bring significant positives to your show IF you approach with an open mind, have the right plan, and have the right mindset. · PRESELECTING the attendees. Obviously Covid and the variants are having a negative effect on the overall attendance level. But have you ever thought that the people who are attending are the ones who really want and need to be there? · These are people and businesses who said no matter what is going on in the world, we need to be at this show. We depend on this show to find new vendors, make our buys for the year, find new innovative solutions, and so much more. · So this year and at your next show, think Quality over Quantity. It’s possible that instead of sending several people = some of who are there to just attend workshops, or feel its their job to get the freebies – that company is just sending one person. Their top decision maker. · Every person can be a qualified lead! This may actually be the case! · Now let’s talk about the mindset you need to have success. · Attendance will be lower. Expect it. Then when you show up you’re not complaining, but ready. And if it’s better, then bonus!! · Don’t’ be the person who is whining, I knew this was going to be a bad show. Say this is great! Every person is a qualified lead! · And also plan for a slower show! Check out ahead of the show who the exhibitors are and see which ones you want to connect with. Then when the show is slow, ge
Mon, August 09, 2021
Ep 107 - Using Run Sheets & Designing the Perfect Event - with Michelle Nicole McNabb
What is an Event Run Sheet, and why is it a Must-Have for running a successful event - whether a planner or exhibitor? Michelle Nicole McNabb, Owner of Emenee Marketing ‘n’ Events, is here to explain! Michelle Nicole serves B2B markets to justify event ROI, get unstuck and ease overwhelm of event production, and execute activation campaigns that align organizer and sponsor intentions that generate measurable event ROI. 5 Phases to Design Your Event Run Sheet: 1. Event Clarity 2. Develop Effective Customer Journey 3. Monetize, Optimize and Justify Event ROI 4. Execute the 6 Foundations 5. Project Management vs. People Management This framework is ideal for events with a business intention (not social or logistic driven events). I use this framework both sides of the table - if I working with a specific exhibitor/sponsor OR if I'm on the conference level and production side. The framework remains the same - it's the execution that is different. In addition to finding the right event, consider what format events are best for you. Also, what deliverables align best to showcase your product or service. Example, I have a client that prefers fireside chat, panel, or roundtable discussions. We don't look for opportunities that would require him to facilitate a workshop or instructional driven activity. Understand the Event Ecosystem and how to align when designing your event campaign: https://youtu.be/D5p78TyDS8I Repurpose tactics that already work for you and implement into events as a platform Follow a framework rather than a blueprint. A "blueprint" is designed and CANNOT be tweaked. The slighted alteration can crumble the foundation where as a framework can be repurposed and can swap out what's being showcased. Have a plan, but something that can scale and adapt when necessary. Get in Touch with Michelle Nicole McNabb: Email: michelle@marketingNevents.com Website: www.marketingNevents.com - Join the Free Masterminds 'n' Events Community (directly on the website) ----------------------------------------------------------- Do Trade Shows leave you Frustrated or Overwhelmed? Do you want Better Results from your Event investment? YOUR Show Success Road Map can be the key to turning things around! Get CLARITY on setting the Right show Goals Get a STRATEGY for achieving and exceeding those Goals Get a step-by-step Road Map customized for Your Business a
Mon, August 02, 2021
Ep 106 - Busting Myths! Forget What You Think You Know about Trade Shows!
It's time to BUST some MYTHS!! Forget everything you Think You Know about Trade Shows! There are 8 Common myths and misconceptions which nearly every business has about trade shows that is holding them back and ruining their results! Believe me – I have been there and held these myths as beliefs. And you may believe one or all of them. But I want to completely bust these apart. 1) Too much work, Overwhelming I get it. There’s so many details preparing, setting up, and during the show to keep track of. And often the show itself can be frustrating. Things don’t show up. Your staff isn’t there on time. The results are less than you hoped for. Here’s the thing – if you make the time, plan and delegate properly, you’ll get through it without getting overwhelmed! Make time, plan and delegate! 2) Trade Shows are Tiring These shows can definitely be exhausting! Long hours on your feet, at times not eating right, and especially a lot of down time and you can be exhausted. Now what I want you to think about is let’s compare it to having a good workout that kicks your butt. Or a long day of yard work or doing something that is a physical accomplishment. You’re tired but at the end you feel great mentally. Tell you what you work a show with the right attitude and really work the show so you have activity the entire day – engage with people, walk the show, get info, attend appropriate workshops – and you’ll be tired, but the good kind of tired! 3) Making sure we have the best display pieces, banners, literature and giveaways is the most important Yes these are definitely important. You want to have great looking stuff with the right messaging and branding. But that stuff is no where near as important as knowing how to engage your audience! What would you do if your display pieces didn’t show up? We discuss this in great length in Episode 13! Don’t rely on the stuff – you will have a better show guaranteed!! 4) Getting badge scans or business cards is a good goal Took me a long time to learn this one. These are not good goals. Period. If that’s all you come back with is a stack of business cards or have someone at your booth just scanning every badge that comes by, you’re going to be extremely frustrated after the show! 5) My staff are veterans – they know how to work a show. I just need to tell them when to show up. I have seen some of these “veterans” who really know their stuff when it comes to products and knowledge just stand around on their phone, or leave the booth to take a call, or only talk to someone who comes up to them first. You have to train each person with how to work a show – how to engage people, how to network with the othe
Mon, July 26, 2021
Ep 105 - Helping the whole Industry Bounce Back - the National Trade Show Alliance
You are about to meet someone who after 30 years in the trade show industry is dedicating herself to the betterment of the industry she serves. She wants no small vendor or supplier to go under! Laura Palker is the Founder/President of the National Trade Show Alliance, a nonprofit organization formed to shine the light on the many segments of the Conference, Exhibition, Trade Show and Meeting Industry. The Alliance is dedicated to bringing a voice to every worker under its umbrella, as well as providing workforce development, education, and mentoring to industry artisans and professionals and those seeking a new career in the Live Events Industry. Learn More about the Together Again Expo: Together Again is coming to a city near you - Discover a Career in the Live Events Industry. WEB: TogetherAgainExpo.com Learn More about The National Trade Show Alliance WEB: www.nationaltradeshowalliance.org EMAIL: laura@nationaltradeshowalliance.org PHONE: 888-713-2083 FB: https://www.facebook.com/National-Trade-Show-Alliance-101252725569995 LI: https://www.linkedin.com/groups/12543024/ Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, July 19, 2021
Ep 104 - 5 INTEGRITY Habits You Need to WIN at Shows & Events
Today we are talking all about integrity. It’s Doing what you say you’re going to do. Acting in a way that inspires trust and confidence. A great trait for business, but how does it apply to trade shows? It definitely has a direct correlation and something that can make or break your next show! What is integrity? Definition: the quality of being honest and having strong moral principles It’s not just talking the talk but walking the walk It’s living out the Golden rule – treating others like we would like to be treated. 5 Integrity Habits for having a winning show 1. Be on time, or better yet – be early. 2. Tell the truth about your capabilities, the service you provide, the results you get, etc. Don’t stretch the truth. Don’t lie. 3. If you can’t meet their needs, let them know. 4. Keep your booth up until the end of the show. 5. Stay at your booth – don’t abandon your co-workers. Here’s the biggest takeaway from today – if you or any one of your people operates with a lack of integrity, you can potentially miss opportunities or even lose current customers and you may never even know it. Most will never tell you. Are you prepared to absolutely rock your Next Show? I mean completely blow away your goals? To come back and have a full pipeline? Just need the right process and the right coach! Together we can help you become the hero of your company and get the most out of your show investment! Let’s talk together for 20 minutes and I’ll know if I can help you. The call is no charge. Zero risk and everything to gain! Send an email to jim@tradeshowu.biz and mention free call. We will help you win at your next show! Top 52 Trade Show Tips! Don’t forget to stop by my website tradeshowu.biz and give your email and you’ll get immediate access to my top 52 trade show tips! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, July 12, 2021
Ep 103 - Keys to Get the Most of Hybrid Events - with Anca Trifan of Treefan Events
You have heard that Hybrid Events are our future, but what exactly does that mean? And how do you take advantage of all the benefits of Hybrid Events? Let's ask the expert! Anca Trifan is the founder and CEO of Treefan Events - is a boutique event planning and production agency that plans, designs and produces live, virtual and hybrid events. She has over 20 years experience and extensive knowledge to help design her clients a perfect and seamless event. Anca is also the host of the Events: Demystified podcast. We discuss... The future of events Benefits of Hybrid events Timeline to plan a Hybrid Event What is and isn't a Hybrid event Hosting a Hybrid event More! Get in Touch with Anca Trifan and Treefan Events: Website: https://treefanevents.com/hybrid-event-services/ Linkedin: https://www.linkedin.com/in/ancatrifan/ Instagram: https://www.instagram.com/treefan_events/ Podcast: https://eventsdemystified.com/ Check out our sponsor - TECHMATCH Digital acceleration is a customer- and data-centric transformation of an organization’s culture, processes and systems to create new revenue opportunities, improve customer engagement, and enable iterative innovation for the future. So if you're struggling with envisioning your digital future or want to evolve your organization to be able to create new revenue streams, then Visit www.techmatch.co and schedule a time to discuss the possibilities. Get Top 52 Trade Show Tips - join the Trade Show U Newsletter! tradeshowu.biz Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, July 05, 2021
Ep 102 - 9 Things to NEVER do at your Event Booth!
Businesses everywhere are now back to planning for their return to live, in-person trade shows, conferences and events. While this is very exciting, it can also be stressful as it's been a while since many of us have done these. Before the pandemic shut everything down, I would see exhibitors make so many of the same mistakes over and over at these events. The worst part was that they didn't even know they were hurting themselves! There was no way they were maximizing their opportunities. I want to help change all that!! So in this episode of the Trade Show University podcast, I go through the top 9 things to NEVER do at your booth ! Some may have you proudly saying, "Well we never do that." But I guarantee you will find a couple where you'll say, "Woah - we do that all the time!" Top 9 Mistakes: Be on your phone and ignoring attendees Get into a long conversation without qualifying the attendee Eat a meal at the booth Talking with other booth staff Leave the booth Empty Staying in your booth for the entire event Okay – now these last 3 are when you are out in front of your booth getting ready to engage with attendees walking by. Don’t do these! Give a simple greeting Asking any sort of yes/no question that has nothing to do with your company OR doesn’t make the attendee think. Say nothing or just standing there smiling Let me know which ones you will STOP doing! THANKS TO OUR SPONSORS - DesignPod Studio! Visit their Website Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, June 28, 2021
Ep 101 - Unique Destination Spotlight - Puerto Rico Convention Center
Join this fascinating on-site interview with Jorge Perez, General Manager of the state-of-the-art Puerto Rico Convention Center as we discuss his amazing facility on this tropical island paradise with 500 years of history, culture and tradition! With a sleek, modern design and 600,000 square feet of total space, PRCC is the largest and most technologically advanced meeting facility in the region. It’s also one of the greenest, with a 20,000-panel solar array and numerous other initiatives focused on sustainability. More than just a venue, PRCC is the anchor of a fast-growing Convention Center District , with hotels, restaurants, and more. At the forthcoming District San Juan complex — located just across the street from the convention center — your delegates will be able to sip rum at a micro-distillery, dine at a world-class restaurant, and dance the night away to live music at an outdoor stage, with more than 140,000 additional square feet of meeting space. Visit their website for more information and a virtual tour: https://www.discoverpuertorico.com/meetings/convention-center Reach out to Jorge Perez and his team to schedule a visit! Call 787.641.7722 ---------------------- SPONSORED BY TECHMATCH: Visit Techmatch - Click Here ---------------------- Get Top 52 Trade Show Tips! Visit tradeshowu.biz and sign up for the email newsletter for your free copy! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, June 21, 2021
100th Episode Celebration! Looking back, Looking forward & Making a Difference
Come Join the Party as we Celebrate our 100th Episode! There's special guests, awesome giveaways, powerful tips, and new opportunities to work together and up your results at future trade shows and events! FREE GIVEAWAYS!! This is Trade Show University so we're going to be giving away BOOKS to help you continue to learn! Just join our email newsletter at tradeshowu.biz to enter! If you are already on the list, you're in the drawing!! More books given away every quarter! Help us determine future topics! What topics would you like to hear featured? Which guests would you like to hear interviewed? What are your biggest struggles? LET ME KNOW! Send an email to jim@tradeshowu.biz I can Coach you and your team!! Free 20-minute Discovery Call! Send an email to jim@tradeshowu.biz and put FREE CALL in the subject line! Special Guests! Deb Wasylko of Baskets Galore! BasketsGaloreGifts.com Robin Sacks RobinJSacks.com Episodes Mentioned in this Episode: Episode 001 - Goal Setting Episode 002 - Staffing your Booth Episode 003 - Training your Booth Staff Episode 004 - Creating your Booth Flow Episode 005 - Maintain your Energy at Trade Shows with Registered Dietitian Brittany Liberatore Episode 013 - Bring the Experience of YOU with Robin Sacks and Angie Pohlman <a href="https://tradeshowu.biz/episodes/my-amazing-journey-to-the-7-secrets-of-trade-show-
Mon, June 14, 2021
Ep 099 - Tips on Picking Promo Items Post-Pandemic - with The Promo Guy Swire Ho
Live events are back! Should you buy the same promo items you did in the past? What has changed, and what are the best tips? Proud to have Swire Ho as my guest! Swire is the owner of Garuda Promo, a leading promotional products company. He shares the tips and advice for what to expect and what to do to create a successful strategy for your upcoming virtual and live events! Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team earned a Score award in 2009, for small business success. He decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Connect with Swire Ho! 👉 Instagram: https://www.instagram.com/garudapromo/ 👉 Facebook: http://facebook.com/garudapromo 👉 Website: http://www.garudapromo.com 👉 Twitter: http://twitter.com/Garuda_Swire 👉 Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9 Get the Top 52 Trade Show Tips for both Live and Virtual Events - FREE!! Go to tradeshowu.biz and give your email, and the tips are yours! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, June 07, 2021
Ep 098 - CEMA Expert Panel - Road Back 2 Events - hosted by Caesars Entertainment
Bringing you a special episode along with my friends at Caesars Entertainment . This is a rebroadcast of a recent panel discussion held by CEMA – Corporate Event Marketing Association - at the new Caesars Forum. If you are brand new to Trade Show University and drawn here by the panel discussion, I want to welcome you! Be sure to get over to tradeshowu.biz and sign up for our newsletter – just drop your email right on the home page. You will find out what other great episodes are coming up, plus links to go back and binge on other episodes filled with tips and advice to help businesses, show planners and associations move the needle! Plus I’ll send you the Top 52 Trade show tips for virtual, live and hybrid events. Absolutely free. Tradeshowu.biz If you are a business wondering what live events are going to be like, or maybe what a true successful hybrid event is like, then you are in the right place! The discussion, moderated by CEMA’s Executive Director, Kimberley Gishler, is titled Back to Live Events and features 4 industry leaders who give their perspectives on what the road back to live events looks like. And one of the speakers, Mary Allen, is the event manager for the first large conference held at Caesars Forum back in mid-April called the Trauma, Critical Care & Acute Surgery Conference. She shares her experience on what it was like to hold a large hybrid conference. No whether you are an exhibitor, sponsor, association or show organizer, you do not want to miss this! Along with Mary Allen, the other people on this panel are: · Rachel Andrews, Director of Meetings & Events, Marketing, Cvent, will be taking us on her journey through planning a 2,000-attendee event amidst the ongoing pandemic uncertainty. · And Caesars Entertainment’s Michael Massari, Chief Sales Officer, and Don Ross, Vice President Meeting Operations Las Vegas, they give the venue perspective – how they are ensuring that the most current protocols for attendee safety are in place and how they deliver the amazing experiences we have all come to expect. · The panel also shares insights on industry trends. So many great takeaways! Wanted to thank my friends at Caesars Entertainment for making this episode possible. They are excited to be hosting and presenting the CEMA industry experts panel. Caesars Entertainment is committed to the meetings business with more than 50 properties around the country, and 10 first cl
Mon, May 31, 2021
My Amazing Journey to the 7 Secrets of Trade Show Success
This is the story - MY story - of an amazing journey which helped me discover the 7 secrets to working trade shows and getting maximum results. As I went from attending my first ever large scale event, to my first time exhibiting, through all the lessons learned over the years, I was able to put together a proven system which works every time. Only took about 30 years!! You can learn it in about 20 minutes! Here's my 7 Secrets to Trade Show Success: Secret #1 – Set goals! You never know if you have a good show until you set goals. Secret #2 –train your team how to work a show Secret #3 – it’s up to you and your team to engage people Secret #4 – be sure to take time to get away from your booth. See competitors. Make new contacts. Get ideas. Take pictures. Network. Secret #5 – Know your metrics Secret #6 – Work aggressively Secret #7 – Be Efficient Want to put my proven system to work for your company? Send an email to jim@tradeshowu.biz for a free, no-strings, no obligation 20-minute discovery call! Please visit today's sponsor - Techmatch ! Techmatch is serving event organizers and event technology providers by helping them accelerate their digital transformation. What this means is they’re helping companies go from live events to digital and hybrid. It’s not an easy road – you need a partner like Techmatch and their combined 45+ years of proven leadership experience in the events and event tech industries, coupled with their proprietary process. Visit techmatch.co for more information and get ready to accelerate! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, May 24, 2021
Ep 096 - The Secret behind Facebook Ads in Lead Gen - with Chuck Sharpsteen
Chuck Sharpsteen, owner of Whiskey Neat Digital Marketing, is a former marketing agency 'Tech-Guy' turned Lead-Generation Facebook Ads expert. His efficient approach to ads has allowed him to cut clients' lead costs by as much as 80% for 3 years straight. He shares with us the "secret" to getting better results for trade shows, conferences and business overall! In this episode, learn... What is the "secret" to Facebook Ads? What should you do if your audience isn't on Facebook? What is a "Pixel" and what do you need to know about it? And more! SPECIAL OFFER FOR LISTENERS! Get FREE Access to the Facebook Campaign Balance Checklist at whiskeyneat.com Sign up for his Monthly newsletter and get his complete 80/20 Ad Schema Course for FREE! Just mention you heard about it on the podcast ! CONNECT WITH CHUCK: Go to: whiskeyneat.com/contact Get TOP 52 TRADE SHOW TIPS: Sign up for email newsletter at tradeshowu.biz VISIT OUR SPONSOR - TECHMATCH Visit techmatch.co Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, May 17, 2021
Ep 095 - 7 Tips to Reduce Show Planning Overwhelm
If you are an exhibitor at trade shows and events, this episode is just for you! And I’m specifically talking to those of you getting ready to plan for your first live event in the past 12-18 months or more. I am going to share with you 7 tips to help take the overwhelm out of your trade show and event planning! 1. Dedicate a block of time to get it done. These shows are complex and have a million details. If you try to just do a little here and there, you will constantly be spending time trying to figure out what’s been done. So block out an hour or two, get focused, and go through everything. 2. Simplify . Don’t go into this next show like shows you did prior to Covid when you were in your groove. Reuse display pieces, reduce the marketing pieces you are sending, pre-schedule your social posts, and take some of the workload and complexity off your plate. 3. Double check your deadlines and prioritize. Understand all the important dates you need to get things done, and get them on your calendar. Clarity and planning will give you some peace. Also If you have multiple shows coming up like in the fall, the soonest on the calendar doesn’t necessarily mean it needs to be done first. There may be sooner deadlines coming up for your later shows! 4. Create a checklist of everything you need for events, then pull it up for your next show. This will save time and stress as everything will be there on one page. Just document your processes as you go. Now this will be more helpful with future events rather than just your next one, so a good suggestion for right now is to… a. Or find a checklist online. There are several out there available. All are different. See if there is one specific to your industry. At very least it’s a great starting point. Then customize it for your business! 5. Don’t recreate the wheel! Unless you have had some major changes, reuse your banners, backdrops, display pieces, and even marketing materials. Also Pull up old paperwork and documents to help you figure out how you completed the paperwork in the past, what type of electrical or internet you ordered, how many people you registered, and any other details. 6. Delegate ! Figure out all that needs to get done and then divvy up responsibilities. If its only you in your company, then look into reaching out to a local college to get a marketing intern to help out with some of these tasks! 7. Give yourself peace of mind. I have looked over paperwork dozens of times convinced I had everything covered only to find out I missed some little detail (or big detail). Contact the show producer and schedule a call with them to go over everything you are submitting. They will help ensure you have all your details handled. Then you can breathe! ----------
Mon, May 10, 2021
Ep 094 - Behind the Scenes at Major Events with International Emcee Maciej Kautz
Today’s guest is going to bring you behind the scenes for major events both virtual and live. His name is Maciej Kautz is an international emcee and TV & Radio Journalist who not only speaks 4 languages, but offers great advice for using an emcee and what to expect from them. He has some great takeaways that every business needs to hear! WATCH == Spark of Change conference highlight video: CLICK HERE Behind the Scenes at Poland's largest video studio: CLICK HERE Connect with Maciej Kautz: https://maciejkautz.com/ Email: hello@maciejkautz.pl Instagram: @maciejkautz OTHER EPISODES MENTIONED: Episode 1 - Goal Setting Episode 2 - Choosing Your Staff Episode 3 - Training Your Staff for Success Episode 4 - Creating Your Booth Flow Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, May 03, 2021
Ep 093 - Creating the Black Tie Experience - with Bob Pacanovsky
When you think of having a Black Tie Experience, what comes to mind? High quality? Luxury? Top of the line? Are your customers receiving a Black Tie Experience from your business? On this episode, Keynote Speaker and Trainer Bob Pacanovsky shares his top tips and advice for creating a Black Tie Experience at shows, events and throughout your business. Hear all about... What are Impact Points? Why are they important? And Would You do business with YOU? Fantastic advice and tips for any business! Connect with Bob Pacanovsky! Email - Bob@BobPacanovsky.com Phone - (330) 352-6084 Website - BobPacanovsky.com LinkedIn - https://www.linkedin.com/in/bob-pacanovsky-/ Get Top 52 Trade Show Tips absolutely Free! Go to tradeshowu.biz and sign up for our email newsletter - the 52 Tips will be sent to you right away! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Thu, April 29, 2021
Ep 092 - 5 Things You MUST Do after Every Trade Show & Event
There are 5 things every business must do at the end of each trade show, conference, expo or event - whether virtual or live. Leaving any of these out and you are leaving money on the table for this or future events! 1. Follow up o This seems like a no-brainer, but its all about following up the right way. You should have your follow up plan determined before the show so afterwards you can just focus on executing! o So have your follow up emails and calls scripted and ready to go. Just be sure to not start the follow ups too soon. I have been at many shows over the years where I start getting follow up emails while the show is still going on! This is way too soon and more annoying than helpful. Give your contacts time to get back to the office – or home office before you start communicating with them. o One other thing with the follow up – have your attendees segmented and use different scripts for each. So for example, if you had an indepth conversation with an attendee, don’t send them a generic email that says “Thanks for stopping by our booth. We hope you found our products interesting.” You may have just irritated the person who’s thinking didn’t they remember we had a great conversation? And on the flip side, if I just dropped my business card in to win a prize, don’t send me one that says, “It was great talking to you.” Be real – don’t be fake. 2. Post-show Marketing o Just like the follow up, you should have your post-show marketing ready to go in advance of your show. Mention specifics about your event and include a picture of your team and your display to jog the memory of those who attended, and to give a visual for those who didn’t. 3. Hold a post-show recap meeting with your team o One of the best uses of your time is to gather your team and talk through everything that happened at the show. What worked, what didn’t, what new things to incorporate next time, whether or not you should do the same show again, what you each saw at the show that was special our outstanding, and general comments. Be sure to have this meeting scheduled within a few days after the end of the show – the sooner the better! And don’t make it more than a week after because memories fade quickly! 4. Survey customers/attendees o Don’t just get info from your team about how the show went. Survey people who came to your booth. Ask them what they liked, didn’t, what was missing, and anything that stood out to them. You will get good, honest answers that will include some amazing hidden gems, and also maybe some negative things you don’t want to hear. But outsider perspectives are valuable so be sure to do a survey of attendees. 5. Celebrate! o You just got through a trade show – this is a big undertaking, so celebrate with your team! Not enough businesses do this a
Mon, April 26, 2021
Ep 091 - Event Magic in a Post-Covid world - with Magician Scott Tokar
What do Trade Shows, Conferences and Live Events look like as we get past the pandemic? Especially for Magicians, Exhibitors and others who rely on close-up and one-to-one interaction? Scott Tokar, one of the top Trade Show magicians in the world and owner of Corporate Fx, joins me to discuss this and so much more! Free Tools mentioned during the interview: Covid Gathering Regulations by State: https://corporatefx.com/covid-reopening-tracker Searchable Trade Show Calendar: https://corporatefx.com/free-tradeshow-calendar Check out Scott Tokar's first appearance on Trade Show University! https://tradeshowu.biz/episodes/ep-025-magician-scott-tokar/ Connect with Scott Tokar and experience his Magic! Website: www.CorporateFx.com Twitter: @ScottTokar Instagram: @ScottTokar Get the Top 52 Trade Show Tips - Exclusively from Trade Show University! And Free! Go to tradeshowu.biz and sign up! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, April 19, 2021
Ep 090 - The Power of Building Communities in Business - with Don Browne
Every business can benefit from building a Group, Community or Tribe - also known as a raving fan base. And it is one of the biggest trends out there. Don Brown is Community Manager for a brand new social platform called OnlineCommunity365 - a platform dedicated to helping organizations build and grow their communities. Don is also an accomplished writer, publisher, marketing leader and business development pro who has launched new ventures in hospitality, trade events, associations, politics, technology and community publishing. Combining his unique writing and communication management skills, he has 20+ years of experience building more connected business communities in several industries. OnlineCommunity365 can be joined by invitation only! Contact Don Browne: Email: don@365media.com Cell: 414-750-5902. Message Don on the OC365 app after joining Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, April 12, 2021
Global Meetings Industry Day 2021 - Las Vegas Panel Discussion
Global Meetings Industry Day ( GMID ) held on April 8 , is an international day of advocacy that showcases the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities. It is being celebrated around the globe in dozens of regional events. In this episode is a rebroadcast of the panel discussion which was held in Las Vegas at the brand new expansion of the Las Vegas Convention Center. This panel, moderated by Rich Luna of Meeting Professionals International, was with 5 of the industry leaders in Las Vegas. The panel includes · Chandra Allison, Senior VP at the Venetian Resort · Stephanie Glanzer, Chief Sales Officer of MGM Resorts International · Chris Flatt, Exec VP at Wynn Las Vegas · Steve Hill, CEO & President of Las Vegas Convention and Visitors Authority · And Michael Massari, Chief Sales Officer of Caesars Entertainment --> LINK to exclusive interview with Michael Massari: Ep 085: Importance of Live Meetings with Michael Massari GMID was developed by Meetings Means Business – an industry-wide coalition which showcases the value of what meetings, trade shows, conventions and travel mean to the economy and communities all around the globe! This Episode brought to you by Caesars Entertainment . Caesars Entertainment is excited to be presenting the Las Vegas Meetings industry experts panel for Global Meetings industry Day. Caesars Entertainment is committed to the meetings business with more than 50 properties around the country with 10 first class resorts in Las Vegas. CAESARS FORUM, the 550,000 square foot conference center is the latest addition. Please visit caesarsmeansbusiness.com for more information. Get a free Gift and join the Trade Show University newsletter! Visit tradeshowu.biz Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help b
Mon, April 05, 2021
Ep 088 - Success Story from Live Event! With Forrest Reed
You are about to hear a Success Story from a recent Live Event! Joining the podcast today is Forrest Reed of USA Insulation as he shares his experience at a recent Live Trade Show. Live events are back and they are safe. Through the guests I have had the honor to interview on the Trade Show University podcast recently, we have heard them telling about the safety of these events and also how they have been well attended. And to give you kind of a case study on how these events can work for exhibitors, I’m bringing on the show Forrest Reed, trade show and event manager for USA Insulation. Forrest is someone who was just at a live event and is sharing his success story with us! Not to give anything away, but his company beat their pre-covid show results!! He not only tells us about his experience at the show, but also gives some of the tips and techniques he implemented to have the success he did! Contact Forrest Reed: Email: forrest.usainsulation@gmail.com Find out more about USA Insulation: https://usainsulation.net/ Other Episode mentioned: Ep. 087 - Interview with Danica Tormohlen: Click Here Check out the TRADE SHOW MASTERY Program: CLICK HERE: tradeshowu.biz/mastery Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, March 29, 2021
Ep 087 - Experiencing LIVE Events during the Pandemic - with Danica Tormohlen
Are you wondering what its like to attend a LIVE Event during the pandemic? Then you are definitely in the right place! My guest has attended several live events, and interviewed exhibitors and attendees - and she's sharing her experiences! Danica Tormohlen is an award-winning journalist who has covered the trade show industry for more than 25 years. She is currently working on assignment for SISO and UFI to write case studies about producing trade shows during a pandemic. Danica is a regular contributor to PCMA, and she wrote the cover story on virtual exhibits for the February issue of Convene. Follow her on LinkedIn and Twitter for highly curated industry news and information. Connect with Danica and read her work here: LinkedIn: https://www.linkedin.com/in/danica-tormohlen-5800621/ Twitter: https://twitter.com/DanicaTormohlen Women in Exhibitions North America: https://www.linkedin.com/company/wien-north-america/ https://www.womeninexhibitions.com/chapters/north-america-chapter/ PCMA’s Convene Magazine: https://www.pcma.org/convene/ https://www.pcma.org/challenge-virtual-trade-shows-exhibit-halls/ SISO: https://www.siso.org/case-studies/white-papers UFI: https://www.ufi.org/ ---------------------------------- Global Meetings Industry Day (GMID) is April 8th! Learn more at Meetings Mean Business : https://www.meetingsmeanbusiness.com/ Be sure to watch for our GMID special episode!! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Thu, March 25, 2021
Ep 086 - Industry Update 3/25/21 - Some Good News, Some Bad News
Trade Show and Event Industry Update for 3/25/21 This week we got some Good News and some Bad News. Here's a quick recap... Stories covered: Fashion Industry Shows going back LIVE! Attendees more likely to return to shows after vaccinated The heart-breaking numbers from 2020 Las Vegas making a Comeback!! Did you listen to the interview with Caesar Entertainment's Michael Massari?? He talks about the efforts of Meetings Mean Business and Global Meetings Industry Day (GMID) to get live events back! Listen Here Are you ready to get back to Live Events?? Then you need to get BACK TO BASICS!! If you'd like to be notified about the brand new TRADE SHOW MASTERY program, send an email to jim@tradeshowu.biz Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, March 22, 2021
Ep 085 - GMID preview & the Importance of Live Meetings with Michael Massari
Caesar Entertainment's Chief Sales Officer, Michael Massari, is also the Co-Chair of Meetings Mean Business. He joins Trade Show University to talk about the importance of live meetings and events, the advocacy being done, and the upcoming Global Meetings Industry Day on April 8, 2021. Please find out how you can get involved! Visit these sites: Meetings Mean Business - https://www.meetingsmeanbusiness.com/ Meet Safe Travel - https://www.meetsafe.travel/ Caesars Means Business - caesarsmeansbusiness.com ----------------- Also - please subscribe to Trade Show University and watch for our upcoming exclusive coverage of the Global Meetings Industry Day (GMID) event and panel discussion featuring Michael Massari and other industry leaders! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, March 15, 2021
Industry Update for March 15, 2021 - Wait...is that a LIVE Event??
Trade Show and Event Industry Update for 3/15/21 Today I’m going to do something a little different and give you an Industry Update. I’m constantly scouring TSNN Trade Show News Network, Trade Show Executive, and other publications, and going to be bringing you updates regularly so you can help plan accordingly for these events which mean so much to businesses bottom line. There is so much happening throughout the industry and around the world. Let’s talk good news! With all that the industry has endured over the past year, just about any news is good news – but this all really does qualify as good news! Stories covered: Latest Advocacy Efforts - Go Live Together Listen to Go Live Together episode The Hospitality and Commerce Job Recovery Act of 2021 Letter to the Industry from CEIR CEO Cathy Breden IMEX America commits to going LIVE in November 2021 World of Concrete going LIVE in June 2021 Amazing results from Americas Mart Spring Market! If you would like to have more of these types of updates, send an email to jim@tradeshowu.biz Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, March 08, 2021
Ep 083 - 6 Virtual Event MYTHS & the Facts that Bust Them
I have been hearing and reading about 6 Common Myths of Virtual and Digital Events that need to be busted! I bring the facts to you so you can know the truth! The 6 Myths are... 1. Live Events will never come back 2. Virtual Events will fade away 3. Virtual events don’t offer good opportunities to connect and engage 4. Not near as many people attend virtual events as they do live events 5. Virtual events are cheap to produce 6. I can’t charge for people to attend Learn the facts so you can have more powerful Virtual Events!! ---------------- Ready to take your company BRAND to the next level?? Get a FREE one-hour branding consultation with branding expert , Jess Adanich of DesignPod Studio ! Send an email to hello@designpod.studio and put Trade Show University in the subject line! ----------------- Join our newsletter and get a FREE Gift! www.tradeshowu.biz Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, March 01, 2021
Ep 082 - Secrets to Selecting the right Virtual Event Platform - with Brian Scott & Heather Holst-Knudsen
You want to plan a professional virtual trade show, conference, expo or event that needs technology and capabilities far beyond the typical Zoom or other basic digital meeting platforms. With literally hundreds of platforms to choose from, how do you make the right selection? Virtual Platform and data experts Brian Scott of Cleartone Consulting and Heather Holst-Knudsen of H2K Partners are here to share the secrets of selecting the right platform. They also discuss questions to ask, and things to consider for your next event. Find out more information about their TechMatch service! Email Brian - brianscott@cleartoneconsulting.com Email Heather - heather@h2kpartners.com Visit their websites: cleartoneconsulting.com h2kpartners.co Become a Certified Virtual Events Expert and Save 10%! Take the Virtual Events Certification course at the Virtual Events Institute Use promo code VP02 to save 10% off any course! virtualeventsinstitute.com Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, February 22, 2021
Ep 081 - The Elements of Great Branding with Jess Adanich
Branding Expert Jess Adanich, CEO and Founder of DesignPod Studio, discusses many aspects of branding and why it is so important for your event, your show booth, and your company! She answers questions like: What makes up the best Brands? Why is branding important? What makes a successful brand? What should one do to have a strong brand? Invest time and money in solid and consistent branding. It will pay off in the end. Be consistent in marketing, messaging and visuals. Get a FREE 1-HOUR Consultation to discuss Your Brand! Email hello@designpod.studio Write "Trade Show University" in the subject line For more information, visit their website at designpod.studio Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, February 15, 2021
Ep 080 - Free Bonuses! Uncommon Success book launch with John Lee Dumas
Pre-Order John Lee Dumas' new book Common Path to Uncommon Success at www.UncommonSuccessBook.com and get 5 Amazing Bonuses valued at over $1,100!! SPECIAL REPLAY of my exclusive interview with the one and only JLD (aka John Lee Dumas)! Keep up with everything JLD is doing at EOFire.com Book launch website with bonuses: UncommonSuccessBook.com Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, February 08, 2021
Ep 079 - Career Growth & Education Options in Events with Kristin Malek PhD
For those looking to enter the Events industry, or get ahead in it, you're in the right place! Guest on the podcast today is Kristin Malek, PhD, CMP, CED, DES, CHE!! Kristin is an Event Management Extension Specialist and Assistant Professor in the Hospitality, Restaurant, and Tourism Management program at the University of Nebraska. She worked in the hospitality industry for over 10 years before joining academe and still remains active with industry groups and consulting. She teaches and researches in the area of meetings and events with a focus on engagement, co-creation, and ROI. Kristin has been named as a Top 20 Meeting Industry Trendsetter by Meetings Today Magazine and has been recognized as an Emerging Leader of the Year by PCMA. In this episode, Kristin explains each of the designations she has achieved in her career, and gives guidance to those researching and doing their homework on which ones to pursue. Certified Meeting Professional (CMP) Certified Event Designer (CED) Digital Event Strategist (DES) Certified Hospitality Educator (CHE) For more info, check out: PCMA: https://www.pcma.org/ EIC: https://eventscouncil.org/ Contact Dr. Kristin Malek: Email: Drkevents@unl.edu LinkedIn: Kristin Malek Facebook: Extraordinary Events Initiative Website & Podcast of Extraordinary Events Initiative : https://www.extraordinaryeventsinitiative.com/ ----------------------------------- Are you overwhelmed with your marketing? Would you like to have someone to take over the marketing, but don't have the budget to hire someone? Check out our amazing sponsor, DesignPod Studio! designpod.studio Get a Free 1 hour Consultation! Send an email to owner Jess Adanich at hello@designpod.studio Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Thu, February 04, 2021
Ep 078 - Creative Short Break Ideas to Energize Attendees
In this episode, 3 Amazing Guests join the conversation to share what they do to fill up the empty space and Energize and Engage attendees during the short breaks at Virtual and Online Events! Guest 1 - Paul Miller and Dawn Daria of Flow Circus! Paul, a nationally touring comedy juggler and Dawn, an award winning educator and author, provide audiences with meaningful interactive experiences that are grounded in positive psychology, mindfulness, and play. Flow Circus provides organizations with the playful tools and trainings they need to promote well-being, strengthen teams, and practice strategies to thrive in the messiness of learning, growth, and change. For more information, visit www.FlowCircus.com ---------------------- Guest 2 - Adam Pate of Speed Sketchers! Adam Pate is the fastest caricature artist in the world. He draws people in about a minute per person and has done around 200+ Virtual shows since March. Adam also draws complex ideas for people at meetings to help explain and memorialize discussions and can teach basic caricature skills for team building Adam can draw up to 20 people in about 20 minutes! I can also have a short conversation about products and services with an introduction if the individual is a good fit, or draw some things that relate to the individual and make it easier for someone to remember that person’s interests. I would meet with the organizer and discuss what their needs are and how to best serve them. To find out more, visit www.speedsketchers.com or our Facebook page /speedsketchers ---------------------- Guest 3 - Kristine Iverson of CROW Practice Kristine Iverson is the Founder of Coordinated Response on Wellness or CROW Practice. We are a hub of wellness experts with over 15 options for breaks including Energy boosters, calming breath, office stretches, cooking, nutrition, immunity boosting, quick fit mini's, sound healing, gratitude breaks and more! For all the options and info, visit www.CrowPractice.com Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, February 01, 2021
Ep 077 - The Art of (and tips for) Expert Storytelling - with Dave Bricker
Dave Bricker has sailed thousands of miles in search of stories. Today, as a speaker, presentation coach, and business storytelling expert, he teaches the art of business transformation through storytelling to leaders, speakers, professionals, and visionaries. Dave shares with the Trade Show University listeners answers and insights to these top questions: What are the top mistakes event organizers make when hiring event speakers Pro speakers are expensive. What are the benefits? How can event organizers find and qualify speakers? Also his best tips for show and event organizers... Don't confuse industry expertise or professional achievement with speaking ability. Hire speakers who can deliver value in excess of their fee. Offer additional value to attract better speakers for less money. The quality of your event speakers determines the quality of your event. Build and maintain relationships with professional speakers and you'll always shine. Find more information and contact Dave Bricker at: https://storysailing.com ------------------------- Join the Trade Show University newsletter today! tradeshowu.biz Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, January 25, 2021
Ep 076 - How the Largest Event Staffer Pivoted thru Covid - with Sheila Wong
In this episode...co-founder of the largest Event Staffing company in Canada, Sheila Wong, shares what her company did to survive through the pandemic! As an event staffing company, once the live shows stopped, so did her company. Established in 1991, BBW International is a national event staffing company in Canada. BBW is the industry standard for staffing with over 1200 events annually, pre-COVID. Sheila is the recipient of awards through PCMA Canada East, MPI Toronto and CAEM. Since 1991, we are the go-to staffing agency for the trade show and conference sectors. Providing staff for the producers and exhibitors, we have a reputation for providing professional, reliable and engaging staff. From registration agents, to brand ambassadors. The big pivot was creating their proprietary Covid Ambassadors program. To find out more about BBW International, go to https://www.bbwinternational.com/ ----------------------- Have your Best Year Ever AND win prizes!! Head over to tradeshowu.biz/challenge now!! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, January 18, 2021
Ep 075 - Find Success by Finding the Gap! With Marcelo Zolessi of CNTV
In this episode...Trade Show industry pioneer Marcelo Zolessi, CEO and Co-Founder of CNTV (formerly Convention News Television) shares with us his fascinating story, how he found success by finding the gap in the industry - and filling it - and some amazing lessons learned! Marcelo's objective is to continue to grow CNTV while finding a work life balance and giving talented people a unique opportunity to make a positive impact in the world through educational videos created through CNTV's partners. Marcelo is also responsible for Business development and implementation of CNTV's services including but not limited to helping associations generate revenue, enhancing the attendee experience and extending the association's message year-round. To find out more about CNTV, go to www.cntvnow.com ----------------------- Have your Best Year Ever AND win prizes!! Head over to tradeshowu.biz/challenge now!! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, January 11, 2021
Ep 074 - Tips & Trends #5 for crushing Virtual Event Results
You have found the right podcast to give you solid Tips for getting better engagement, smoother and more well run digital and virtual events, trade shows and webinars! Episode 074 - Tips & Trends #5! I want you to have your best year ever in 2021...AND you can win great prizes! Head over to tradeshowu.biz/challenge to sign up and for all the details! ----------------------- Tip #1 - Use short segments · In past we were used to 40, 60, even 90 minute sessions · Your virtual audience can’t handle that much! Attention spans are shorter with so many distractions at home · 15 min + short Q&A, or have multiple speakers talk for 10 min on a topic and end with panel Q&A · Break up sessions with creative breaks – quizzes, trivia, giveaways, musicians, exercise or yoga or more! Be creative – so many options out there. This segment can even be sponsored to make up some costs Tip #2 - Stay on time with your agenda · respect your audience! Don’t go over or you’ll risk losing them. · Practice multiple times alone or with your team. Make sure you have your timing dialed in. · Day of event – watch your time! · Have q&a at end of your presentation. We may be tempted to watch the chat and answer some questions as they come in. But that can throw your timing way off and a chance you won’t get to all of your material or go over time. · Have someone dedicated to monitoring the chat. #3 – Have backup plans for when tech goes wrong · Be ready to pivot · What will you do if one of your presenters can’t log in? · Understand all the parts of your event and your tech and discuss all possibilities ahead of time. · This will give you greater peace of mind and lead to a smoother, more engaging event. Trend for more engaging and smoothly run Virtual Events is to pre-record your presentation and take live Q&A afterwards. · First – pre-recording allows you to edit so it is the best it can be · Also allows you to include extras into the presentation like titles, cutaways, animation, music and more. · New tools are coming on to help make video editing easier in case you’re like me with zero experience at editing video, or you don’t have a video editor on staff, or you don’t want to pony up to use one. · One tool that currently is free and has amazing video and audio capabilities is Descript. I use it for audio but have seen some of the features for video editing and really powerful and simple! · Check out <a href="https://www.descript.com/" rel="noopener noreferrer"
Mon, January 04, 2021
Ep 073 - The ANTI-New Year's Resolution Episode
Join the ANTI-Resolution Challenge at tradeshowu.biz/challenge This is the ANTI-New Year's Resolution Episode. Yes - ANTI-Resolutions. Don't do it for 2021. And if you already have them, just put them aside. This episode will give you the key to making 2021 your Best Year EVER! Why no new year's resolutions? Here's the facts. Here's the facts, goals and resolutions. We set every year. We just don't meet them. We just don't meet them. Is there anyone out there who's nodding their heads right now? Who's gets to the end of the year and then looks back and goes. I, I can't even remember what the new year's resolutions I set last new year's. There was a study done in 2018 by the University of Scranton. It said only 8% of people see their resolutions through to the end of the year. So that means 92% of the people give up at some point. And here's, here's another key point by the second week of February, just six weeks in roughly 80% have given up or forgot about their goals or they just stop. So if you could just stick with it for six weeks, Your, your odds are greatly improved over the rest of everybody else who already gave up, but that's only 8% of people take it through to the end of the year and say, one of your goals is maybe a fitness goal. Cause a lot of us do that and we pack on those pounds over the holidays and don't feel good about ourselves. And we want to get into great shape. Well, according to Strava, a social media platform just for athletes. They did a study. They say by January 12th, over half over 50% of those with athletic and fitness goals have already given up. That's less than two weeks into the year and over 50% of athletes give already given up. So, if that sounds like you every year, having the absolute, best of intentions, setting those resolutions, setting those goals for the new year and then breaking them or forgetting about them just a few weeks or maybe a couple of months into the year. Here's what I need you to do. Even if you already have written out your goals, you've written out those new year's resolutions. You've given them a lot of thought. I want you to put them aside. I don't want you starting on them. And there's a good reason for that. Here's what I want you to do. This is the question I need you to think about, and I need you to come up with the answer. The question is, who do you want to be? Say to yourself, who do I want to be in 2021? Who do you want to be? I want you to go deep. Really think this through. You may have never thought about it this way before, you know, if you're having a tough time thinking about, well, who do I really want to be? What does that really mean? Okay. Now, now let's, let's think about your
Mon, December 28, 2020
Ep 072 - Trade Show & Event Tips from the Pros
Episode 072 - Trade Show & Event Tips from the Pros! What I'm giving you this week is a collection of tips I got from exhibitors from IAEE's Expo! Expo! virtual trade show and conference that took place recently. These 6 established industry experts each shares a top tip for helping plan and produce the best Trade Show, Event or Conference! ------------------ Pro #1 - Craig Thompson from Huntington Convention Center of Cleveland Tip #1 - For Show Managers - when you are creating your Floor Plan, consult with your venue! They can help you understand the unknowns and intangibles about the floor space that can help you have a better and smoother event. Find out more at www.clevelandconventions.com ------------------ Pro #2 - Jenny Ward of Exhibit Concepts Tip #2 - Show up at these events, and Be There to help support each other to get through this tough time for the industry! Find out more at www.exhibitconcepts.com/mycheck ------------------ Pro #3 - Lauren Johnson with Louisville Tourism Tip #3 - Work with the Convention & Visitors Bureau of the host city to infuse the culture of the city into your event! Find out more at www.gotolouisville.com ------------------ Pro #4 - Patrick Reilly with Digitell Tip #4 - Don't be afraid to lean into new technologies and new approaches to the virtual world that may be different from live events. Find out more at www.digitellinc.com ------------------ Pro #5 - David Liddle at the Deondo Company - makers of Nook Event Pods Tip #5 - Always pack a can of WD-40! It can remove stains and get you out of many tough spots. Find out more at www.nook.events ------------------ Pro #6 - Jimmy Mouton with eShow Tip #6 - When producing Virtual or Hybrid events, please consider how attendees can communicate and engage on the virtual platforms. Find out more at www.goeshow.com ------------------ Sign up for the Trade Show University email newsletter and get a free gift! Just head over to tradeshowu.biz ! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! M
Mon, December 21, 2020
Ep 071 - 6 Shocking & Powerful Lessons from Major Virtual Event
Ep 071 - 6 Shocking & Powerful Lessons from Expo! Expo! [00:00:00] So I attended a very, very large virtual event this past week. And I have to share with you six shocking and powerful lessons that I learned from attending this event. It was fantastic. It was eye opening, and you're going to love it. So stay tuned. Let's talk about Expo! Expo! It was just a phenomenal virtual event. It was supposed to be held live down in Louisville, Kentucky. And, it was, they were pushing and pushing and doing everything they could to have a live event. And just at the, really the last minute it was within about four weeks or so that they finally shifted and said, you know, we can't do it. [00:03:27] there's too much going on. Too much risk, eh, going on in the country to have people coming in for a live event at this point. So they switched over to virtual and I have got to tell you, I was so incredibly impressed, especially knowing how quickly they shifted from live to virtual. But let me tell you about this event. So this event and had over a hundred sessions, keynotes and workshops covering multiple tracks. So no matter where you were in the industry, what kind of a [00:04:00] focus you wanted, you were able to attend some really amazing. Amazing workshops. They had over a hundred exhibitors in their exhibit hall, which was fantastic. [00:04:11] And they had over 1200 attendees at this event. So it was a great event. , and it was a trade show. It was the trade show for trade shows. And really, like I said, one of the best virtual events I've ever attended, , they had. So much going on and gave so many opportunities to interact and engage with the speakers with other attendees and with the exhibitors, of course. [00:04:38] And it was just, it was fantastic. Learned so much from the different sessions. And made a ton of great connections. So, in fact, I'm going to be featuring several of the exhibitors in their own episode coming up and they share each of them shares a tip that they've got to, to help you with your results and your success in the industry. So you will want to be on the lookout for that episode coming up very, very soon. And the whole thing went off very smoothly. They have a fantastic team there. Everyone was, well-prepared used a great platform from swap card that made everything very, very smooth. And I mean, it had to take ups and I'll talk about that in a little bit, but it was really, really fantastic event. [00:05:23]So during this event, I took away six lessons. Like I said, some are shocking, all of them, very, very powerful. And here's what I learned. And I want you to take away for future events, especially if you are hosting events, whether that's something as simple as a, is the one hour webinar all the way up to a multi-day summit or trade show. [00:05:45] That you're doing online virtually here's six lessons. I want you to learn. [00:05:50]Number one, hold
Fri, December 18, 2020
Ep 070 - Future Event Industry Leader Profile with Linda Tong
Episode 070 - Future Event Industry Leader profile - an interview with Linda Tong Linda Tong is a 2020 recipient of the IAEE Helen Brett Scholarship awarded to outstanding individuals pursuing an education and career in the Exhibitions and Events Industry. Linda Tong is a recent graduate of Iowa State University double majoring in Event Management and Music. In her years at college she has been involved in many organizations and events including the top choir at Iowa State, was a Special Event Director, and other activities such as The Fashion Show and PCMA. She also started a business while in school that is quickly growing and that she is now pursuing as a career after graduation. Linda's LinkedIn profile: https://www.linkedin.com/in/lindatongplanners/ Linda Tong Planners website: https://www.lindatongplanners.com/ Sign up for the Trade Show University email newsletter and get our Free Ultimate Goal Setting Workbook! Just go to https://tradeshowu.biz/ ** This Episode Sponsored by the Virtual Events Institute ** Become THE expert in Virtual Events! Special Offer just for Trade Show University listeners - Save $140 off the Virtual Events Institute Certification Program! Go to: virtualeventsinstitute.com and enter Promo Code VP02 Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Wed, December 16, 2020
Ep 069 - Future Event Industry Leader Profile with Danielle Bellettiere
Episode 069 - Future Event Industry Leader profile - an interview with Danielle Bellettiere Danielle Bellettiere is a 2020 recipient of the IAEE Helen Brett Scholarship awarded to outstanding individuals pursuing an education and career in the Exhibitions and Events Industry. Danielle is a student in her third year at the University of Central Florida’s Rosen College of Hospitality Management. She is pursuing a double major in Hospitality Management and Event Management. Originally from New York, Danielle has been able to gain industry related work experience as she's continued networking in Orlando. Danielle's LinkedIn profile: https://www.linkedin.com/in/danielle-bellettiere/ Sign up for the Trade Show University email newsletter and get our Free Ultimate Goal Setting Workbook! Just go to https://tradeshowu.biz/ Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, December 14, 2020
Ep 068 - Future Leader Profile with Sarah Gurney
Episode 068 - Future Event Industry Leader profile - an interview with Sarah Gurney Sarah Gurney is a 2020 recipient of the IAEE Helen Brett Scholarship awarded to outstanding individuals pursuing an education and career in the Exhibitions and Events Industry. Sarah Gurney is a senior at Johnson & Wales University majoring in Event Management. On campus, she is the president IAEE, the director of membership of LEA, and the Secretary of IAVM. Sarah's LinkedIn profile: https://www.linkedin.com/in/sarahcgurney/ Sign up for the Trade Show University email newsletter and get a Free Gift! Just go to https://tradeshowu.biz/ Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Fri, December 11, 2020
Ep 067 - Future Event Industry Leader Profile with Amber Pankey
Episode 067 - Future Event Industry Leader profile - an interview with Amber Pankey Amber Pankey is a 2020 recipient of the IAEE Helen Brett Scholarship awarded to outstanding individuals pursuing an education and career in the Exhibitions and Events Industry. Amber is currently pursuing her master’s degree in Meeting and Event Management with San Diego State University. She is highly passionate about event planning and has worked in various facets in the industry, including weddings, university events, church service production, and now tradeshows/conventions. Currently works at event planning company, Your Meeting Pro ( yourmeetingpro.com ). Amber's LinkedIn profile: https://www.linkedin.com/in/amberpankey/ Sign up for the Trade Show University email newsletter and get a Free Gift! Just go to https://tradeshowu.biz/ Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Wed, December 09, 2020
Ep 066 - Future Leader Profile with Ferdinando Castro Gonzalez
Episode 066 - Future Event Industry Leader profile - an interview with Ferdinando Castro Gonzalez Ferdinando Castro Gonzalez is a 2020 recipient of the IAEE Helen Brett Scholarship awarded to outstanding individuals pursuing an education and career in the Exhibitions and Events Industry. Ferdinando is in international student from Venezuela Majoring in Hospitality, Exhibitions, and Event management at Dallas College. His passion for the industry started at IAEE Expo Expo 2018, where many professionals taught him how these events could benefit our communities tremendously. Ferdinando's volunteer work resulted in many awards, internationally and nationally. ** This Episode Sponsored by the Virtual Events Institute ** Become THE expert in Virtual Events! Special Offer just for Trade Show University listeners - Save $140 off the Virtual Events Institute Certification Program! Go to: virtualeventsinstitute.com and enter Promo Code VP02 Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, December 07, 2020
Ep 065 - Future Leader Profile with Shiloh Schlauderaff
Episode 065 - Future Event Industry Leader profile - an interview with Shiloh Schlauderaff Shiloh Schlauderaff is a 2020 recipient of the IAEE Helen Brett Scholarship awarded to outstanding individuals pursuing an education and career in the Exhibitions and Events Industry. Shiloh is a senior studying Event Management with a minor in Hospitality Management at Iowa State University. She also took Spanish courses during these past three years to improve her fluency in hopes of working in events abroad. ** This Episode Sponsored by Audible ** Listeners can get a Free Audiobook and Free 30-day risk-free Trial! Grab your Free Audiobook today at www.audibletrial.com/tradeshowu Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Thu, December 03, 2020
Ep 064 - Tips & Trends #4 - Power of Virtual Networking & Feedback
Tips & Trends #4 brought to you by our sponsor - Groove Funnels!! Grab your Free Lifetime account to build web pages and funnels, AND it has an affiliate program attached - so you can also make money! Go to: Get My Free Lifetime Account! Going to give you a couple of powerful tips to make your current and future virtual events better! Tip #1 – Utilize the power of networking. Remember at live events, some of the best things that came from them were the relationships built and new connections made. So if you’re hosting an event, set aside time for networking. Whether that’s through zoom rooms, or a virtual after hours mixer, get your attendees networking with each other! Too many times it’s not natural to do in a virtual setting, so you need to be the one to make it happen. For you attendees, seek out networking opportunities. Maybe even through chat if you see another attendee make a great comment, often you can private message them. Remember if you are at the same event, odds are you have similar needs and interests. So please don’t forget about networking at your virtual events! Tip #2 – At the end of each event, get feedback from your team. If you’re hosting the event, find out what worked, what didn’t, what did you like about the platform, what would you do differently, document everything so you can learn and improve in the future. And do the same thing if you are an attendee. Trend – going back to live events! One in Singapore was held recently with 1000 attendees, and here are the main things they did to make it happen safely: · Of course, mandatory mask wearing, tons of sanitizer stations and QR codes used throughout · Daily on-site antigen rapid tests to make sure everyone was still healthy · Staggered start times · Everyone had to have the app for contact tracing and crowd management purposes · Lots of signage and roping to create clear entry and exit paths. · Safe itineraries for out of town visitors included arranged sightseeing to ensure maximum safety was achieved During a talk at the event, Singapore's Minister for Trade and Industry said, "The industry can’t afford to wait for a vaccine and should focus on managing risk, rather than eliminating it." I love that sound, common sense approach! So now you have a glimpse of some of what you may see at live events in the future. Stay tuned because things can change daily! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits
Mon, November 30, 2020
Ep 063 - 12 Tips for Healthy & Engaged Virtual Events - with Brittany Liberatore RDN
With Virtual Events, the world is sitting and staring at a computer screen. Now more than ever, we need solid tips for helping keep everyone healthy and engaged! My guest is Brittany Liberatore, a Registered Dietitian Nutritionist in Cleveland Ohio, CEO & Founder of Your Life Nutrition, and a Nutrition professor at Case Western Reserve University. Episode 005 with Brittany - https://tradeshowu.biz/episodes/episode-005-how-to-maintain-your-energy-at-trade-shows-with-brittany-cermak-rdn/ Brittany’s top tips for Virtual Events: 1 – Keep your eyes healthy! Being in front of a screen so much makes your eyes fatigued. So definitely keep your appointments with your eye doctor is to make sure that you are staying well in that regard. 2 – Have a plan for your day. If you have no plan going into the day all of a sudden you’re just distracted by doing the laundry or doing things that are not necessarily a part of your to-do list during the day, its really easy for that time to fly by. So try to map out your responsibilities for the day. I try and do this tonight before so I can really wake up and start getting at my to do list as soon as possible. 3 – Plan time for social media. Social media is a huge distraction for me and maybe for you too. I found that carving out sometime during the day for brakes to check my social media for a set Of time is much better as opposed to opening up my social media every single time. 4 – Make time for movement! Right now most of us are sitting all day. Im working behind a desk and a computer and especially if you on transition to working from home, you’re probably no longer walking down the hall to your co-workers office or walking to the break room or walking from the parking lot or around your building. So those ways that we were probably active before and getting steps in and just being you don’t getting up and moving during the day may not Be the case. You might be taking about 20 steps from your bedroom to your desk and sitting there all day long. So talk about packing on the pounds. I start my day every day with a 20 to 30 minute walk. I wake up just a few minutes earlier in order to squeeze a saint before my Dave and get started so that I can help myself feel awake and energized and then I already know that I’ve gotten at least some activity in for the day since I spend a lot of my day sitting. Maybe you’re able to carve out time in the morning or ride your lunch or maybe another break during the day or even after work to get in and work out or walk. </p
Thu, November 26, 2020
Ep 062 - Tips & Trends #3 - Thanksgiving Edition!
Tips & Trends #3 – The Thanksgiving edition! Because giving Thanks is always in season - even for virtual and live event professionals! Tip 1 – Start every day and every event with an attitude of gratitude! Say thank you first thing when you wake up! In fact say it several times. Remember things you are thankful for. Like thanks for allowing me to wake up. To get out of bed. For my family. For a roof over my head. And if you can’t think of anything, just say Thank You over and over. Let it permeate your mind. Guarantee your entire day will be better! And when planning an event – virtual or live – start by giving thanks for the opportunity to plan the event! Say thanks for the attendees who will be showing up, and give thanks all along the way. Do this and I bet you will get the best feedback and results! Try it! Tip #2 – This Thanksgiving and throughout the holiday season, remember those who might be lonely. This has been a very tough year for the majority of us, and especially those who have not been able to leave home because of health reasons. Or those in nursing homes, hospitals, and assisted living. Reach out to them. Say hi. Even if it’s someone you haven’t talked to in a while. Even if its uncomfortable. Do it anyway. It’s for them – not for you. Give a little bit of yourself for someone who is craving human connection. Ask questions. Share stories. Just be there and listen. You will get great rewards. Tip #3 comes from Registered Dietitian Brittany Liberatore of Your Life Nutrition. Her Thanksgiving Tip is all about Mindset. OLD MINDSET - I can't eat dessert and stay on track with my goals. I have to avoid all treats because I am on a diet." NEW MINDSET - I CAN enjoy dessert, eat it MINDFULLY and stop eating when I am full and satisfied. A portion of dessert won't get me off track! So don’t deprive yourself of the yummy foods on Thanksgiving and during the holidays! Just don’t overdo it! Eat until your satisfied. And if you do go a little overboard, don’t beat yourself up. Just get back on track! You got this! Our Trend – eating healthier and living a healthier lifestyle during the holiday season this year! More people than ever are making a commitment to get a jump start on what they usually do after new years – make those resolutions to get in better shape! Think how much better shape you will be in if you exercise more and eat healthier starting now! Even if you do indulge here and there, you’ll love the shape you’re in come January 1 st ! And to help you out, Brittany from Your Life Nutrition has agreed to share her exclusive Master Class on How to enjoy the holidays and stay on track with your goals!! Just click on the link and learn so many amazing tips right from a Registered Dietitian –
Mon, November 23, 2020
Ep 061 - Master Class on Public Relations for Live & Virtual Events - with Josh Weiss
Josh Weiss is the President of 10 to 1 Public Relations - a company which provides strategic communications planning, media relations, crisis communication management and other PR services. Josh Weiss that it takes 10 good things to be said about a company to equal one negative comment and that it’s essential build up a good will bank to grow and protect your business - and that's the reason behind his company's name. -------------------- Get your FREE Lifetime Access to the new and powerful website and funnel building platform - GrooveFunnels! Save $100's per month vs the competitors! Check out all you get at http://tradeshowu.biz/groove/ Sponsored by GrooveFunnels -------------------- Top PR Tips for Live & Virtual Events: The HIDDEN Media - all the industry magazines and publications are there at the event. You just can't see them because the show has a special room for them. Here's how to find them and get press: Start reaching out to industry media about 8 weeks prior to live events, 4 weeks prior for virtual If you are an exhibitor, ask the show management for a Media List, then start digging and contacting Call them to invite them to your booth for a 10-15 minute meeting. Give them something specific you would like to show them or talk to them about. Get on their calendar Early! Follow up with a Thank You note The Press is the great equalizer for smaller companies. Gives you Social Proof you can use over and over. Speaking Opportunities: Nearly every show has speaking opportunities Giving a talk or hosting a workshop or seminar positions you as credible, newsworthy, and a thought leader Make sure you are bringing VALUE Do NOT just give a long sales pitch Pick one topic and submit multiple versions - one "punny", one serious/formal, one conversational. You submit multiple to give yourself a better chance of getting chosen. You don't know who is on the selection committee and what kind of tone they are setting for the event. Bring your BEST content!! Don't leave it out. People will want to do business with you! Contact Josh Weiss: Web: www.10to1pr.com Phone: 480-550-6500 Email: josh@10to1pr.com Social Media: 10to1pr Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are excl
Thu, November 19, 2020
Ep 060 - Tips & Trends #2 - Keeping Your Virtual Audience Engaged
Keeping your Virtual Event audience engaged is so difficult with all the distractions they face. Here are two powerful tips plus a current trend all which you can use to your advantage in keeping your audience plugged in and wanting more! Tip 1 – Have shorter segments and more breaks · Thanks to Jason Scott of JCS Marketing – He gave this tip and others on Trade Show U Episode #057 · Think about how we watch videos on Youtube · We have an incredibly short attention span, and its only getting shorter! · Break down your talk or topic into bullet points and then make each bullet point its own talk! · Keep your audience engaged and attentive by continually changing speakers, tone, format and topics Tip 2 – Use your breaks to do market research – in a fun way · Ask questions about your products and services · Do polling · Surveys · Games Trend – new entertainment options for virtual events! So many ideas used at live events can be now utilized for Virtual Events as well! · Magicians - check out one of the top trade show magicians - Scott Tokar - and his interview on Trade Show University Episode #025 · Music · Comedians · Madlibbing · Games Our Sponsor: The Virtual Events Institute! Special Offer - Get 10% off the Virtual Events Institute Certification Program! Go to: virtualeventsinstitute.com and enter Promo Code VP02 Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, November 16, 2020
Ep 059 - Wisdom thru Pandemics with Pivots & Patience - with Tom Corcoran
Tom Corcoran is the Founder and President of Corcoran Expositions, Inc. He has been successfully producing trade shows for more than 40 years and is a recognized leader in the industry. As President, Tom is involved in all aspects of the company and uses his experience and expertise to develop solutions for our client’s shows. Before establishing Corcoran in 1990, Tom served as Convention Director for the National Restaurant Association for 12 years. Tom has received the IAEE Pinnacle Award, presented by the International Association of Exhibitions and Events in recognition of extraordinary achievement in the exhibitions and events management field, and has been inducted into the University of Illinois’ Chicago Area Entrepreneurship Hall of Fame. www.corcexpo.com Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Thu, November 12, 2020
Ep 058 - Tips & Trends #1 - Getting People to Show Up at Virtual Events + GBAC
Tips & Trends #1 - quick episodes with the tips you need and the trends to watch! How do we get more people to Show Up at our Webinars and Virtual Events? I give 2 powerful tips to reduce your No-Shows! Plus I talk about GBAC - what it is and why it's important for returning to Live Events! Tip 1 - Send a physical program to registered Virtual Event attendees! Don't simply send email reminders for your virtual events - these get lost in the millions of emails we get daily! When people are registering, ask for their physical address (remember - it might be their home address) Then send them a physical agenda or event program in the mail! This will help them remember your event, and make you stand out in the sea of virtual events happening! Tip 2 - Offer multiple times for your Virtual Events! If people can't make the time you are having the event, there is 100% chance they won't show up! So unless it's a multi-day event, offer the event at multiple times ALSO - offer replays of your event These ideas give you a greater chance of getting more attendees! TREND - Health and Safety - GBAC You may have seen the letters GBAC pertaining to a facility. GBAC is the Global Biorisk Advisory Council GBAC is a network of scientists, experts and specialists who offer consulting, training, education and auditing for environments which require higher level of cleaning and disinfection GBAC is working with facilities to certify them (GBAC Star Certification) so Live Events can come back quicker! HAVE A TIP OR TREND YOU'D LIKE TO SEE FEATURED ON THE PODCAST? Send an email to jim@tradeshowu.biz Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, November 09, 2020
Ep 057 - Powerful Lessons Learned from Running 1st Virtual Event - with Jason Scott
Jason Scott - owner of JCS Marketing - has run dozens of live regional events over the years. But in 2020, he had to pivot to doing a Virtual trade show for the very first time so he could continue to serve his sponsors, exhibitors and customers. Jason shares with us all of the Lessons Learned while venturing into this new territory for the first time, as well as the challenges he faced. Practice Practice! Pre-Record as much material as possible Go through a complete run-through ahead of time Have your vendor let you experience one of their productions so you can see how things operate Take good notes and learn for future events! Have more staffing than you think you need Even more takeaways... To Connect with Jason: Email: jason@jcsmarketinginc.com Web: jcsmarketinginc.com *** GET 10% OFF a Virtual Event Certification *** Visit virtualeventsinstitute.com Use promo code VP02 Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, November 02, 2020
Ep 056 - 3 Lessons from Tony Robbins to Skyrocket your Event Results
I was watching a speech from Tony Robbins - the most successful life coach and motivational speaker in the world - and even though he wasn't talking directly to the Trade Show and Events industry, it sure seemed like it to me! Among his many points, he gave three powerful lessons which I want to share with you in this episode - and show you how you can incorporate these into your upcoming virtual and live events! 1. You act different based on where you think you are in a relationship · What will you do for someone at the beginning of a relationship? ANYTHING!! · But as time goes on we lose that · Think cell phones and cable companies. They lure us in with huge promotions and then seem to forget about us. · What are you doing to build long-lasting relationships with your sponsors and exhibitors? With attendees? Customers? · Successful marriage counselors try to get couples to remember what things were like at the beginning at start doing those things again! 2. Why do kids beat us in video games? They Anticipate! Ever play a little kid in a video game you have never played before? Why can they play for 45 minutes when we can't last 45 seconds? · They have already played the game · They know the road ahead · They have ANTICIPATION · WINNERS anticipate – LOSERS react · Roger’s Top 20 Questions – episodes 9 & 10 Check out my interview with Roger Miller: Part 1 - https://tradeshowu.biz/episodes/episode-009-using-the-power-of-improv-at-trade-shows-with-roger-miller-of-tues7/ Part 2 - https://tradeshowu.biz/episodes/episode-010-using-the-power-of-improv-at-trade-shows-part-2-with-roger-miller-of-tues7/ · Can be more efficient and effective, and get people out of your booth 3. Engagement is the key to Breakthrough in business · Think about this – being first or having the most resources isn’t enough · MySpace vs FB · Vimeo vs YT · Yahoo vs Google · Each of these was successful because they were better at Engagement · The greater the engagement, the more fulfilling · Think about it – we like being around those who take interest in us · Business imitates life because people buy from people Take these three things away… 1. Always act like you’re at the beginning of the relationship 2. Anticipate what is going to happen next. Brainstorm with your t
Mon, October 26, 2020
Ep 055 - The Common Path to Uncommon Success with John Lee Dumas
Joining the podcast today is one of the most successful podcasters of all time – the one and only John Lee Dumas – host of the Entrepreneurs on Fire podcast! John Lee Dumas has recorded nearly 3000 episodes and has over 1 million downloads per month. He shares tons of tips and value nuggets for success including his secret weapon to maintaining high energy! There is a Common Path to Uncommon Success. The common path is following the systems that already work. Most will not do what it takes. Be Intentional with everything you do Put in the Reps! The best way to get better at what you do is to continue doing it! Remember no matter what you are going through - This Too Shall Pass. This is true for good times and bad. Always be prepared. To keep energy high - you must learn how to batch. For growth in whatever industry you are in - Become a Person of Value For everything John Lee Dumas has to offer: Visit EOFire.com Grab a Free Audiobook: audibletrial.com/tradeshowu Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, October 19, 2020
Ep 054 - State of the Live Events Industry with IAEE
In this State of the Live Events & Trade Shows Industry, two of the leaders of IAEE - which is THE industry association globally - share the amazing great lengths they are going through to ensure a safe return to Live face-to-face events for everyone. Welcome to Episode 54 of Trade Show University! David DuBois is the CEO of the International Association of Exhibitions and Events – the Global association for the industry. David has 45 years of hospitality, tourism, exhibitions and business events experience. IAEE has Members from over 50 countries that represent and support the global exhibitions industry. Scott Craighead is the VP of Exhibitions and Events for IAEE. Involved in the industry for 18 years producing exhibitions and events in the U.S. and globally. Currently responsible for budgeting, show development and design, technology solutions, personnel, contracts and overall logistics for IAEE’s Annual Meeting & Exhibition Expo! Expo! and other IAEE produced events. Here are Links to the Events and Organizations mentioned in the episode: Expo! Expo! - myexpoexpo.com IAEE - iaee.com Exhibitions Mean Business - www.iaee.com/exhibitions-mean-business/ Go Live Together - golivetogether.com GBAC (Global Biorisk Advisory Council) - gbac.issa.com Free Goal Setting Workbook - tradeshowu.biz Check out Expo! Expo! and see the Future of Live Events! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, October 12, 2020
Ep 053 - The Future of Virtual from Virtual Events Institute - with RD Whitney
RD Whitney is the Co-Founder of the Virtual Events Institute (VEI) and the CEO of Media 365. RD has a long and successful track record in establishing, managing and delivering business community solutions across many markets and industries. RD joins host Jim Cermak in a discussion about the future of Virtual Events, how to get better results from them, and what Certification programs are happening at the Virtual Events Institute. RD was an accomplished leader at global media companies Tarsus, Diversified Communications and several other media groups, and served 6 years on board of Onstream (pioneers of webcasting and virtual). He has also launched and managed 5 successful national certification programs and brings 30 years of experience connecting buyer and seller together through the gravity of professional training, events (f2f and virtual), education, peer learning and data. RD's Top Takeaways: In shifting to Virtual Events, seek to Transform, not Translate! Trade Shows can - and should - become a community that interacts all year long. Identify best practices, share them with others, and learn from others. Look into the Certification programs offered by VEI which can benefit Trade Show, Expo, Event and Conference producers, organizers, exhibitors, sponsors and marketers. Hybrid events are the future. Learn how to make your future live and in-person events follow the hybrid model. Visit These Websites: www.VirtualEventsInstitute.com www.Media365.com Contact RD Whitney: Email: rdwhitney@media365.com LinkedIn: RD Whitney Twitter: rdwhitney Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Thu, October 08, 2020
Ep 052 - Shifting from Live to Virtual Events - Tips & Challenges
Trade Show U host Jim Cermak shares powerful tips and information on how to successfully shift from Live to Virtual Events while being interviewed on the My Ag Life podcast by host Jason Scott! So a little bit different episode - it's my podcast featuring someone else's podcast! This episode will bring great value to Show Producers & Organizers, Exhibitors, and Sponsors. If Agriculture is your thing, then definitely check out the My Ag Life podcast! http://www.myaglife.com/ Get a FREE Audiobook & FREE 30-day Trial to Audible! www.audibletrial.com/tradeshowu Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, October 05, 2020
Ep 051 - Using Systems & Focus to Grow a #1 Podcast - with Kate Erickson
Kate Erickson is the engine at Entrepreneurs On Fire, an award winning podcast where John Lee Dumas interviews inspiring Entrepreneurs who are truly ON FIRE. She is also the host of the podcast Ditch Busy and co-author of The Podcast Journal: Idea to Launch in 50 Days. Her goal: to help entrepreneurs ditch busy and achieve financial and lifestyle freedom. Kate's Tips: Have the right Systems in place to create efficiencies so you can Grow! Focus on just one thing at a time. With all of the programs, courses and membership sites that make up the Entrepreneurs on Fire domain, they have never created more than one thing at a time. Plan, create, launch and measure before moving on to the next thing. Consider starting a podcast for credibility! Go to: freepodcastcourse.com Check out the Entrepreneurs on Fire podcast with host John Lee Dumas: https://podcasts.apple.com/us/podcast/entrepreneurs-on-fire-online-business-podcast/id564001633 Check out Kate's Ditch Busy podcast! https://podcasts.apple.com/us/podcast/ditch-busy/id1493463273 Today's Sponsor - DesignPod Studio! An unconventional marketing, branding and design company: Check out their website: designpod.studio Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, September 28, 2020
Ep 050 - Drive People to your Virtual Events using Funnels - with Cory E Carter
What are Funnels and how can they be a secret weapon in driving traffic to your webinars and virtual events? Cory Carter is the COO of Hindsight Hacking Media and Co-Host of the podcast Hindsight Hacking. At HHM they provide business coaching, sales funnels, graphics design, logo and branding work, Facebook Ads, Social Media content and execution and all things podcasting. Finding partnerships the right way and utilizing the people and other businesses to compliment your offers Physical or digital, online or brick and mortar let's talk about increasing your visibility, traffic and sales Join Cory's upcoming Challenge: Go to https://facebook.com/groups/now22 to register and for more details! How should people get in touch with you? https://nowmydream22.com https://facebook.com/groups/now22 https://coryecarter.com Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, September 21, 2020
Ep 049 - 4 Critical Things for Improved Virtual Event Results - Plus a Bonus!
As you transition from Live Trade Shows and Events to Virtual Events and Webinars, are you frustrated with the lack of results and ROI you're experiencing? Here are 4 Critical things you must do, shift, and focus on to see your results be maximized!! (1) Higher Your Expectations and Change Your Mindset! Changing your mindset is the first thing you need to do. No - virtual events are NOT live events. Yes - it's more difficult to interact with your attendees. But that doesn't mean you don't go into your event with higher expectations! Shift your mindset to one of positivity, and make sure that goes for your team as well! (2) Set Solid Goals This is a MUST for any event - virtual or live! Pick the right metric and then go after it with all you can muster! But you won't ever hit your goals if you don't have any. (3) Engage! Engage! Engage! Just like with live events, engagement with your attendees is what will lead to more leads, more demos and more sales! Figure out your technology platform and then engage with every person that is on your webinar or walks into your "virtual booth"! (4) Follow Up! Have a solid follow-up strategy for after the event. More critical with virtual events than even with live events to be memorable, timely and effective with your follow ups! (BONUS!) Hold a Contest for those working the Event You want better results? Then hold a contest and give incentives for those who strive to hit the mark! Just be sure the contest ties directly to your goals! Let me know how you're doing during this pandemic! Connect with me on LinkedIn: https://www.linkedin.com/in/jimcermak/ Connect with me on Facebook: https://www.facebook.com/james.cermak.3979 Email me: jim@tradeshowu.biz Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, September 07, 2020
Ep 048 - Top Tips for Using Video in Marketing & Virtual Events - with Flex Media
FOR THE SPECIAL VIDEO TIPS OFFER – Visit: https://www.flexmediacle.com/tradeshowu/ ------------------------------------------- NOTE: The transcription below is from an automated transcription service. I apologize in advance for any errors. On the podcast today are Kathie Zipp and Bill Baraona, owner of Flex Media. Kathie is a writer and producer with Flex Media with a decade of trade, publishing and marketing experience under her belt. With her journalism background. She combines technical writing and creativity to craft words that help companies tell stories and market messages. And Bill Baraona has over a decade of professional video production experience. And he along with his wife, Jackie founded flex media, but he's not watching YouTube tutorials and listening to marketing podcast which constantly allows him to be trying new things like combining different production styles with emerging technologies to deliver clients type of live video event he loves spending time with his family. Tell us a little bit first about flex media and all the things that you guys do. Flex media is a video marketing company. We're located in Cleveland, Ohio. And really the company was kind of founded, at least from my perspective, when I originally started it under the idea of helping clients get more out of their videos that they were creating at the turn. At that time. I didn't really know too much about video marketing or even what that looked like. But I just knew that when a client would get a video and they had worked with the larger production house because I had worked for some in the past that they would spend 10s 20s 30,000 For a video, they put that on YouTube. And then they would get maybe 10 2030 views, most of them probably from family members and friends. And I just it bothered me that they weren't getting a return on investment. And it really just didn't make sense to me. Why would you spend all this money for a vanity piece? You know, it's more than video. You know, when people buy a product, they're not necessarily always looking for the specific thing they're buying, they're looking for a solution to their problem. So at flex media, we try and provide those solutions by implementing video marketing and strategy into our videos. Before we even start creating the scripts or creating the video that way our customers are successful with the choices that they're making and the people they're trying to bring in. I like that, and that sounds a little bit different than just as the traditional, hey, build me a video that you're actually starting with the strategy in mind for the for that your customer to really help them get out of those results. So we're thinking about virtual events. We're thinking about these these times w
Mon, August 31, 2020
Ep 047 - Tips from Display Builder that Pivots to Virtual Displays - with Adam Sublett
Adam Sublett is an Account Manager at Benchmark Craftsmen - a trade show display builder that has been working with some of the largest brands in the US for decades. Adam talks about pivoting for survival during this pandemic. Adam started full time at Benchmark in 2007, but has always been involved in the industry being third generation in the business. His career started on the service side supervising installations and dismantles of tradeshow booths and other exhibits all over the country. After that, Adam took what he learned on the road and relayed that experience into managing production for the better part of a decade. He has managed key accounts for the company over the past few years including Diebold Nixdorf in North Canton, Ohio and Harley-Davidson Motor Company in Milwaukee, Wisconsin. Most recently, Adam has been focusing on the overall operations of the company. Adam's top tips: Tip #1 – Be steady and kind. The work we do in the trade show industry is challenging enough, certainly it can be stressful at times – a bad attitude makes that 10x worse. That’s something I have been trying to work on myself over the past few years (some days are better than others, admittedly). Try to have some fun with it all. Tip #2 - Travelers out there – keep a notebook and write down all the cool restaurants or scenic spots that you go to. I feel like I failed miserably at this early in my career when I was traveling a lot – I would go to some great restaurant and never bother to write the name down. I would always try to remember that spot the next time I was in that particular city – and I never could. I worked with a guy that did actually keep a restaurant journal and now I have to bother him every time I travel and get the name of a cool spot in Chicago or Atlanta. The top 1-2 takeaways you have for the listeners I think as an industry, we find ourselves in a frustrating situation that we can not just work harder, or longer to fix the problem. Our industry is not loaded with patient people, I know I am not – but that is what we have to do right now. We are born problem solvers, so it is hard for us all to sit and spectate from the sidelines. I think that our community has been impacted harder than most other industries during this time. We were one of the first to be shut down and will most likely one of the last back to relevance. I think it’s important to reach out to our elected officials and ask that they support the live events industry in the coming months. For so many small businesses, it is literally one day at a time and we will need the help to stay alive until live events return. Check out the HiVe 360 demo: https://benchmark-virtual.com/DEMO/ The HiVe 360° onl
Mon, August 24, 2020
Ep 046 - Emerging Trends in Virtual & Live Trade Shows and Events
Never thought 5 months ago we would still be in a place where we didn’t know when live events were going to be back full steam again. Thought a month or two at most, but we were all wrong – and not in a good way. So where are we headed? What are the emerging trends in the industry? I’m going to talk about 5 trends I’m seeing – and these are backed by industry research. But before I get to that… Over the past few months I have had people ask if I was going to continue doing my podcast since Covid wrecked the trade show industry. And I gotta tell you – I wondered that myself at the beginning. Many stopped listening, but many new listeners came around when I started doing more episodes about virtual events and how to get the best results from those. I never stopped because so many depend on trade shows coming back. And I know that live events will come back eventually, and companies are going to need help more than ever doing them right and getting the info on how live events will be changing! But the reason Why I do this podcast has not changed from day 1. I saw an opportunity to help companies get better results from their trade shows, conferences and events. I would see exhibitors make the same mistakes over and over at every single show leaving with results far below what they could get. I thought, you know what Jim – these companies could probably double their results if they just knew how to do things better. So I created this podcast and continue adding value every week just to help you all. I want to see you win! I don’t ever put out an episode with the intention of giving no value. I’m sure some resonate more than others. But I just want to help!! And right out of the gate I got testimonials of real results coming from the information in the podcast. That is awesome! And now I’m hearing of results coming from virtual events as well. So I want to ask you 3 quick easy favors. 1. Let me know how I can help you. What are your biggest challenges when it comes to trade shows or virtual events? What are you struggling with most? Please let me know so I can hit those topics or bring on the best experts to get the answers you need! Search for me (James Cermak) on Facebook , connect, and shoot me a DM! Or email me at jim@tradeshowu.biz. 2. Please share this podcast with others! Who do you know that’s in business that does 3. Please subscribe! And if you haven’t gotten my absolutely free Goal Setting Workbook for Trade Shows – get over to my website at tradeshowu.biz and put in your email! Then I’ll email you your guide in 24 hours – just be on the lookout for an email from me! Ok – so for those of you who have hung with me throughout this crazy journey – thanks! And for those who are just now coming
Mon, August 17, 2020
Ep 045 - 9 Creative Ideas to get Sponsors for Your Virtual Event
How do you monetize a virtual event? You’re still putting in a lot of time, money, energy and resources, and now in a new platform that you’re not completely familiar or comfortable with. So you may need to recoup some of those costs or how about even making a profit?? Some of you considering a virtual event may be a single company looking to reach out to your audience. Others of you may be trade show organizers trying to make the change to virtual events. But talking with some folks who are going virtual for the first time, they are having a really tough time getting vendors and companies that were sponsors in the past for live events to sponsor virtual events. Some just don’t understand what they can get for their money, what kind of exposure they will have – and its up to you as the event organizer to educate them on this. That is your only chance. 1. Show value to the sponsor 2. Make the amounts appropriate. Your costs are probably going to be considerably less, so if you charged a sponsor $5000 last year to sponsoring a networking event, maybe bring the total down to something more reasonable. You can still make the same profit from your event! 3. Appeal to continuity of long-term sponsors. Important to continue building relationships – especially during this time 4. Consider bartering, trading in-kind services With the world and business landscape changing, Companies all over are looking for new ways to reach out to new customers. Make it easy for them! So what can you offer to potential sponsors? Many of the traditional sponsor opportunities aren’t available – or are they. Things Like lunch, lanyards, tote bags and more may seem unavailable but I’m hoping to get you to think in new ways today! So here’s 9 Creative ways to offer sponsorship opportunities for your Virtual event. Many of these are creative takes on what is done at live in-person events. So be sure to not stop at just these 9 – grab your team or reach out to your vendors and past sponsors and brainstorm new ways and opportunities to make this a powerful event for all! 1. Mail out an event Program – this can be extremely powerful! At in-person events, there typically is an event program handed out to everyone. Many of these never get read, or maybe just skimmed over. But with a virtual event, having a physical program arrive in the mail will grab people’s attention! Not only will they read through it prior to your event, but you can reference it often during your event. Love this! 2. Mail out sponsored gifts – use your creativity to send out logo’d items that meet the theme of your event or bring value to your attendees. Or can be special ones just from your sponsors. 3. Event Swag Bag – you know the tote bag or backpack full of literature and promo items you get when you show up at an event. You can do this! And you can do it physically or digitally. · To
Mon, August 10, 2020
Ep 044 - What a 5-Star Restaurant taught me about Trade Shows!
Head with me to Charleston, SC to Hall’s Chophouse! Hall's Chophouse is a 5-star, family-owned and operated restaurant in downtown Charleston. They are known for their steaks, service and overall great food. So how did this amazing restaurant teach me so much about getting better results at Trade Shows and in Business? Let me go through my experience again and tell you some powerful takeaways you can use. Waiting in line outside when one of the owners – a member of the Hall family – popped out of the door and greeted every single person in line. --- How are you greeting people at your exhibit? Do they feel special? Or like just anyone else? Or like they’re bothering you? Be happy and excited! If you knew that this was going to be your best customer ever, how would you greet them? --- If you’re running a promo like a prize wheel or something that causes a line of people to form, send someone out to greet each person and thank them for coming. Also get them qualified and ask them questions while they’re standing there. --- Think about it – at Hall’s, it was my first time being there and I’m waiting in line outside. My first thought was, maybe we should go somewhere else. But when someone came out and greeted me and sincerely thanked me for being there, there was no way I was getting out of line. Inside there was a jazz trio playing right by the door, and A lot of talking, a lot of laughing, smiles, people all around having a great time. --- So how are you setting the tone at your booth? --- What’s the atmosphere you’re setting at your booth? The lighting, the mood of your staff, the messaging, the colors. Is it inviting? Does it draw people in? --- How about this question – if you were walking by your booth, would you want to walk up to it? Once seated, had two people serving our table. Again – setting the tone that this would not be average service. --- Do your customers know more than just you at your company? Brought out a cutting board with several steaks and our Main Server went through their specials describing each dish in a way that made your mouth water. --- How are you describing your products and services? Are you separating yourself from your competitors, or fitting right in with the pack? --- Think about it – you may have the best product on the market, but if you’re just using generic terms to describe it, then you’re now a commodity. And you’ll be fighting on price instead of getting a price you deserve. Everything that arrived at our table was a feast for the eyes! --- Are you putting your best foot forward? Does your booth look good? Is your literature neat and filled? Are your giveaways neatly placed out? Did someone leave a coffee cup in the middle of your counter? Be sure to have someone in charge of getting the booth straightened up and keeping it l
Mon, August 03, 2020
Ep 043 - Industry Trends & Advice to Double Your Show Results
Welcome to TSU. This is going to be a different kind of episode, but we are in different times right now! I’m going to give you a quick update on what is happening out there in the Trade Show and Live Event industry, share some comments from one of the industry leaders, and then give you some words to help fuel your results. If you’ve been listening to some of my episodes over the past few months, you know I am a big proponent of getting back to live events. I’m also a big proponent of getting results! I understand that right now for the vast majority, virtual is where its at. That’s why I have been featuring tips and techniques for getting better results from your virtual events. And I’ll continue to be doing that and featuring new platforms and initiatives in the upcoming months. However, I want to point out once again how critical it is to get back to live events. There are so many jobs affected and so much economic impact not gained whenever a live event is cancelled. It starts with the event venues and their staffs, the marketing and planning companies, the printing and display companies, everyone involved in travel – including airlines, rental cars, uber and taxi, hotels, parking, restaurants, catering, and the list goes on and on. Not to mention all the tax benefits an influx of cash does for the host cities. Back in Episode 41 I had on 3 leaders of the Go Live Together initiative including the CEO of IAEE, CEO of CEIR (Center for Exhibition and Industry Research) and Sr. VP of Strategy for Freeman. They talked about the over $1 Trillion impact live shows and events has on the world economy. $1 Trillion! Think about that number. And over 1 million jobs affected. So virtual is great, and it’s getting more effective. And you gotta take advantage of every opportunity that comes your way. But it’s never going to completely replace the opportunities and impact of live events! Here’s the kicker – and it was brought up in the Go Live Together episode. Think about those serendipitous opportunities – those chance encounters that just happen. Someone you sat next to at lunch or at a workshop or wherever. Those simply don’t happen virtually. And how about the small company you never heard of that lands a huge account because they were at the show and did something to grab the attention of an attendee. Or the huge account was that person they sat next to at lunch! All these opportunities pretty much disappear. Health and safety is the main hurdle right now. Show organizers around the world, and organizations like Go Live Together, are working with each other and with government leaders to make these venues and events as safe as possible so we can get people working again, get that $1 Trillion back into the economy, and get the opportunities back for everyone. In a research study just done recently by Enigma Research and Exhibitor Magazine they state that 89% of people who hav
Mon, July 27, 2020
Ep 042 - Your Mindset & Your Story Lead to Connections with Eddie Thomason
Eddie Thomason is a best-selling author and inspirational speaker who helps empower youth and young adults to shed self-limiting beliefs to pursue a life that they’re passionate about living. He is a connector of people, and knows all about the importance of mindset. Eddie's Top Tips: - To best engage with your audience, share Your Story. Your story helps start the relationship building which is critical to sales. - Products Tell – Stories Sell! - You don’t get what you Want in life…You get what you Expect! At Trade Shows, if you expect to have a bad show, you’ll have a bad show. Expect greatness!! - Always be thinking, “How Can I Serve?” - Leave A Legacy! What is your brand?? Get Eddie’s Book Unlock Yourself : Go get Eddie’s book: Unlock Yourself: How to Earn the Success You Were Born to Create bit.ly/unlockyourselfbook Also, there’s a free workbook to download @ https://eddiethomason.com/unlockyourself where they can APPLY the knowledge they learn inside of the book. Contact Eddie and to learn more: Call or Text: (607) 624-4168 Email: eddie@eddiethomason.com LinkedIn: Eddie Thomason Instagram @eddiethomason_ Facebook: @thomasoneddie YouTube: Eddie Thomason Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, July 20, 2020
Ep 041 - GO LIVE TOGETHER - How industry leaders are trying to save jobs and economic impact
Go Live Together is a critical and growing initiative which has the potential of over $1 Trillion in Economic Impact, plus positively impacting literally millions of jobs around the world who are part of what they are calling the Live Events Ecosystem. Honored to have these 3 leaders as my guests today: Cathy Breden - CEO, Center for Exhibition Industry Research Foundation (CEIR) – Exec Vice Pres/Chief Operating Officer at International Association of Exhibitions and Events (IAEE) In her work over the past 12 plus years with CEIR, she has been leading the primary research studies that prove the effectiveness and efficiency of exhibitions as a marketing medium. She and her team then incorporate those findings to promote the image, value and growth of exhibitions. Sue Sung – Senior Vice President of Strategy at Freeman, a global brand and leader in the live events industry. If you have any experience at all in planning exhibits for any period of time, you most likely have worked with Freeman in some aspect. In her role, Sue works with senior executives to set the strategic direction for the company. She partners with business leaders to identify, develop, and execute programs that drive performance in support of Freeman’s overall goals. Sue has extensive experience in strategy consulting across a broad range of industries, and is making a difference in the trade show and live events industry. David DuBois is the President and CEO of the International Association of Exhibitions and Events® (IAEE). As IAEE’s president, DuBois is responsible advocating for the industry and the organization’s members, providing organizational leadership and strategic counsel to the board. Also, he serves as the association’s representative with industry coalitions, partner organizations and strategic alliances. In other words, he’s going out every day sticking up for all of us in the industry! In 2019, DuBois was inducted into the Events Industry Council’s “Hall of Leaders,” one of the industry’s most prestigious honors. WATCH THIS VIDEO: https://www.freeman.com/insights/what-the-future-of-events-will-look-like How did the idea of Go Live Together come about? We knew we had a responsibility to the live events industry (and to the economy at large) as we navigated the unprecedented impact of COVID-19. We wanted to do what we could to prepare for and accelerate recovery post-pandemic, and knew that our collective impact and message would be greater than individual ones. From there, we formed the coalition and have seen an outpouring of support across the industry. Why is this initiative so important for the industry? Go LIVE Together has assembled leaders from ac
Mon, July 13, 2020
Ep 040 - Going LIVE & other Virtual Tools from Big Brands - with Ben Thomas of MarketScale
Ben Thomas currently serves as the Sr. Director of Publishing for MarketScale, a B2B publisher and strategic marketing firm, overseeing 16 publications. He has over a decade of award winning experience in visual direction and media creation for large scale events, Over The Top & live streaming platforms, marketing, network television, and social media. Ben decided on his career path at the age of 7, and to date has led some of the most influential brands in the world to billions of content interactions. Ben's Top Tips: - Think about what your audience wants to see or learn. - Remember to Educate, Inform and Inspire! - Try going LIVE! Grab your phone, do a Zoom call live, or if you are too apprehensive to go Live, record a video and then work the chat during the "live" broadcast - Don't replicate what you do at Traditional Trade Shows. This looks like you're not making any effort. Have to do more to Engage with your audience! - Own your channel! Learn more about BrandLive: Visit: https://www.marketscale.com/solutions/live-video/ Contact Ben and to learn more: Email ben.thomas@marketscale.com Visit: https://www.marketscale.com/ Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, July 06, 2020
Ep 039 - What are Hybrid Trade Shows & are They the Future of Events?
The Trade Show industry is moving toward Hybrid Trade Shows and Events, but what are they? And could they be our Future? Welcome to Trade Show University! I am your host Jim Cermak and we continue to talk virtual as the entire trade show industry continues to morph and reinvent itself. Ultimately we will get back to live events – we need to get back to live events! So much of the economy relies on live events happening. In fact – there is a new effort happening called Go Live Together ( https://www.golivetogether.com/ ) which is being spearheaded by leadership from some of the largest trade show industry associations! I am super excited and honored to bring you a special episode in a few weeks featuring an interview with some of the people behind Go Live Together – you will not want to miss that very important episode! So be sure to subscribe to Trade Show university on iTunes, Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you listen to this podcast! Also please stay tuned to later in this podcast where I’m going to give share a story of how an organization put on a successful trade show in the middle of Covid! You will learn so much about what you can possibly do right now. Before we dive in to today’s main topic, let’s talk about something that plagues so many exhibitors out there – and that is having results that underperform and are underwhelming. You know the #1 reason companies underperform at shows? The #1 Reason why companies don't get the results they want from these events is that they don’t set good solid GOALS! I’m here to help IMPROVE YOUR RESULTS! 👈 Get my exclusive Ultimate Goal Setting Workbook for Trade Shows, Events and Expos at NO CHARGE!! 🔥 This Workbook takes you through the SMART Goal setting process for: ✅ Creating your Main Metrics ✅ Pre-Show Goals ✅ In-Show Goals ✅ Post-Show Goals ✅ Individual Goals ✅ And more! ⭐️ Plus a BRAND NEW section on Must-Do’s for VIRTUAL Trade Shows & Events! This will be a tremendous resource for your company that will help you Improve Your Results. Plus you get it absolutely Free! 💥 Just go to www.TradeShowU.biz to get your copy!! Get it today because this is the kind of information that can literally double your results! So pause this right now, and get over to tradeshowu.biz! Okay so in today’s episode we’re going to be talking about a fairly new trend that is popping up in the trade show world, and that is something called Hybrid events. Like I said we need to get back to live events, and as cities are starting to open up organizers are looking to schedule their in-person events. But as they begin planning, here’s t
Mon, June 29, 2020
Ep 038 - 10 Virtual Trade Show Must Do's for Success
Here are the Top 10 Must-Do's for having a successful and engaging Virtual Trade Show!! 1-Know your audience -- What are they looking for that you can offer? -- What are they going through? Especially now! -- Set the right time of day – is audience business or consumer? Local, regional or global? 2-Set your strategy -- First – think about how you usually do trade shows. Or what your best trade shows brought. Make sure you try to work as many of these aspects into your virtual shows. -- One time live or replays available? -- What do you want people to leave with? -- What do you want people to do? Call to Action! 3-Set goals -- What will equal success? -- Don’t just do something and say Yup! We had a virtual trade show! There’s got to be something measurable. -- If you’re ever investing time and money 4-Promote promote promote! -- Social media, email, banner ads, etc. -- Give incentive for people to attend 5-Get people to register for the event -- Whether free or if you charge, getting people to register allows you to set your expectations -- Plus once they register, they are more likely to show up -- IDEA – get their physical address and send them something in the mail ahead of time! Mail out an agenda and maybe a promo item. You have some of those sitting around? 6-Find a sponsor or two -- If you’re doing this by yourself, reach out to a vendor or partner and get them to sponsor your event. -- Great promotional opportunity for them, plus helps you do more -- They can sponsor your pre-event or post-event mailing 7-Get interactive -- As people join in, call out their name! We love hearing our name, and it lets us know this event is actually live! -- Not just be interactive, but encourage engagement! Give opportunities! -- If you are planning on using the chat feature, make sure you have a moderator monitoring the chat to bring up questions and talking points -- Call out people who ask questions or make good points. If your software allows, open up their mic for a quick discussion or bring them on screen with you. -- Run quizzes, games and polls to get people involved -- Networking opportunities 8-Go through it completely with your team ahead of time -- Don’t have the first time you run through be in front of your live audience -- Work through any tech troubles you may have -- Have people tell you if they are engaged or if they want to go do something else -- Are your slides or graphics easy to see and read? Less words per page, more pics 9-Know your tech!! -- What features are you planning on using? There are so many available today. -- If you will be having multiple speakers, know how to smoothly g
Mon, June 22, 2020
Ep 037 - Inquisitive Culture: Your Secret Weapon - with Katherine Miracle
Ep 037 - The Power the Inquisitive Culture - Your Secret Weapon Katherine Miracle MBA, award-winning Keynote Speaker and Marketer is the Founder and CEO of Miracle Resources. Katherine and her team have created campaigns that have increased revenue and strengthened teams for over 100 brands. Katherine is the Author of 4 books that are used by her 54 trainers in the Brand+Team=Revenue national training program, including her latest book, Inquisitive Culture , which we dive into in this episode. Get Your Copy of Inquisitive Culture here: https://www.amazon.com/Inquisitive-Culture-Communication-Revolution-Challenges/dp/1977223478 How to Contact Katherine Miracle: Email: km@miracleresources.com Website: http://www.katherinemiracle.com/ Miracle Resources: https://www.miracleresources.com/ Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, June 15, 2020
Ep 036 - Coming Out of COVID - Tips for Going Virtual & Why Live Events are Important
Ep 036 - Coming Out of COVID - Tips for Virtual Events and Why Getting Back to In-Person Shows is Important ** This Episode Sponsored by Audible! ** Get a Free Audiobook and a Free 30-day Trial by visiting www.audibletrial.com/tradeshowu --------------------------------------------- Let’s talk about what’s happening right now in the Events industry. The events industry is hurting! And there are so many businesses involved when you really think of it. One big national show can bring business to the convention space, catering, restaurants, transportation, hotels, airlines, parking, and so much more. If we want our economy to truly rebound, then we have got to get back to having in-person trade shows, events, conferences and expos again! I have heard some companies say they really don’t want to exhibit at trade shows going forward because they don’t get the results, and they were able to save a ton of money by not going to a show. If you are not getting the results that’s typically not the fault of the trade show. That means you aren’t planning for or working the shows the right way. If that sounds like you – then contact me right away. Send me an email to jim@tradeshowu.biz . Explain your biggest struggle. And just for reaching out I’ll send you my Ultimate Goal Setting Guide for Trade Shows. We as exhibitors need to get better at serving the attendees! Let’s go back to what Trade shows and other events mean to the economy. $101 Billion industry! Airlines, Hotels and Convention Centers are committed to keeping people safe and healthy! They are investing millions into developing new standards, new cleaning products, new procedures, and training their staffs. And you know where probably one of the safest places is in America right now? A hotel room because people haven’t been in them in months!! There’s a great article from Trade Show News Network which goes into great depth on what hotels, convention centers and airlines are doing. Fascinating read and I’ll drop the link to the article in the show notes. https://www.tsnn.com/news/how-hotels-convention-centers-and-airlines-will-keep-travelers-safe So we need to get back to these in person events not just for the industry, but to help make connections and build relationships. Face to face is where it’s at! Just can’t grab a drink or go to dinner with someone after a Zoom meeting. Plus there are so many other benefits of in-person events. But live events are still
Mon, June 08, 2020
Ep 035 - Answering YOUR Questions! It's Listener Q&A #2!
Ep 035 - Answering Listener Questions #2! This Episode brought to you by... My new Podcast - the Bizfire Business Spotlight! It's a unique marketing tool for amazing Small Businesses! Go to IWantTheSpotlight.com to see all you get, and to check out a sample podcast episode. Type TRADESHOW in the Offer Code box for 25% OFF!! ---------------------------------------------------- Question #1 – I’ve only exhibited at one show, and got few legitimate leads. I don’t think I want to try again. o Did you have any specific goals, and a way you were going to reach those goals? If not, this is where you need to start. You have to have a plan, and You get what you measure! o Were you at the right show? Many times we pick the wrong show with the wrong audience and we do end up wasting valuable time and money. o If you had the right show, and had set goals, then time to look at you and your staff. Were you engaging? Did you do what it took to engage with the right attendees? o If you have questions like this – send me an email at jim@tradeshowu.biz so I can help! Question #2 – I have exhibited at several Senior Expos and Health Fairs? Seems like this is just a trick or treat for attendees and they don’t want to learn about what we offer – they just want the free stuff and don’t feel they need what we offer. What would you recommend? · Every show definitely has its share of trick or treaters. That’s ok – just let them have your stuff! · But make them work for it! I will get you our giveaway, but you have to answer one question: Qualify them! · There are three ways to get people’s attention: o Emotion o Logic o Fear - this may be the way to go Question #3 – Often difficult to get in front of the right contact. Waste so much time in the follow up. · This is a great question, and I’m sure most if not all of us have experienced this. · After the show you’re excited to follow up with the people you met at the show and you get “Not interested” or “I’m going to have to run this past my boss.” o Make sure they are the decision maker or part of the decision making process o One simple question at the show will help you. o Ask – where do you fall in the decision making process? This is much better than asking “Are you the decision maker” because they may not want to admit that they aren’t. o Their options may be I’m the lone decision maker, I’m part of a decision making team, I’m gathering information for the decision makers, I’m not part at all. o If they answer I’m gathering information or I’m not part, then ask – who is the perso
Mon, June 01, 2020
Ep 034 - The Potential of Account Based Marketing with Carman Pirie
Ep 034 - The Potential of Account Based Marketing for greater Trade Show Results! Carman Pirie is the co-founder of Kula Partners, an agency that helps leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. He’s also the co-host of The Kula Ring podcast for manufacturing marketers. Combining three decades of marketing and communications experience with a distaste for the ordinary, Carman joins us to share unique insights on B2B marketing and sales. Carman's Top Tips: - Know who you want to sell to before you start - Trade shows start before they start and end well after they end - Don't ignore digital lead capture along with tightly aligned sales enablement and marketing automation - Getting good at taking an account-based approach to trade shows makes you less reliant on trade shows Carman's top 2 takeaways for the listeners: - Get really good at trade shows so you may possibly need them less - Account Based Marketing = better marketing & sales alignment Contact Carman and to learn more: Visit: https://kulapartners.com/ Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, May 25, 2020
Ep 033 - Top 8 Tips for Efficiency & Effectiveness at Shows
Episode 033 – Top 8 Tips for Efficiency and Effectiveness You want to get more leads, more sales, do more demos? Then get more efficient!! 1. Bring a tote of fix-it items 2. Take pics of all show docs and keep in phone, as well as contact info for show contacts 3. Consider using a Brand Ambassador 4. Memorize a script From the opening questions to the quick description of your company or product, you should know what to say and say it the same way each time. This will help you be more efficient and not ramble on. And have short, quick answers to popular questions. This takes planning and practice! It’s much easier to give long, rambling answers. Takes time to create short, succinct answers and statements. But it’s worth it! 5. Ask someone’s name and then Use it 6. Learn about the attendee first 7. Avoid small talk 8. Keep good notes Last thing you want is to get back after a show with just a business card or contact info without any detail. Whether its writing on back of a card, or in your lead retrieval program or however you’re collecting info, make good notes! Special FREE Offer!! Go to tradeshowu.biz right on the home page, sign up for our newsletter and I’ll send you at no charge my Ultimate Goal Setting for Trade Shows Workbook! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, May 18, 2020
Ep 032 - Trade Show Scams and How to Avoid Them
Trade Show Exhibitors are getting targeted for scams every day! If you're an exhibitor, know that you have a big target on your back for scammers! In this episode I discuss some common Trade Show Scams and How to Avoid Them Hotel Room Booking Email List Sales Charitable causes Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity Free Video Training - How to pick the Right Trade Show Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!! I give you the 7 Questions you NEED to ask to be confident you have selected the right show! To get immediate access, go to tradeshowu.biz and sign up for the email newsletter right on the home page! That's it! Tradeshowu.biz
Mon, May 11, 2020
Ep 031 - Mastering Emotions & Facial Coding for Trade Show Success - with Dan Hill
Episode 031 - Mastering and Understanding Emotions & Facial Coding for Trade Show Success! Interview with Dan Hill, PhD, owner of Sensory Logic, author of 8 different books, and emotions expert who has appeared on Fox News, NPR, USA Today, and dozens more media outlets. How to contact Dan Hill: https://www.sensorylogic.com (website) https://emotionswizard.com (Faces of the Week blog series) dhill@sensorylogic.com (company-based training sessions) Phone: 651 434 9285 Linked in – https://www.linkedin.com/in/dan-hill-emotionswizard/ https://www.sensorylogic.com (website) https://emotionswizard.com (blog series) dhill@sensorylogic.com (company-based training sessions) 651 434 9285 Linked in – https://www.linkedin.com/in/dan-hill-emotionswizard/ Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, May 04, 2020
Ep. 030 - Doing Sponsoring RIGHT! What to Do & What to Avoid
Ep. 030 – Sponsoring – What to Do and What to Avoid *** Sign up for the Trade Show U weekly newsletter and get special weekly Pro Tips that will make a difference in your business, be able to listen to episodes ahead of everyone else, and get notified of new tools, giveaways and challenges! Head over to www.TradeShowU.biz, scroll down the home page, and enter your name and email! Easy peasy!! *** Let’s dive in to today’s topic which is Doing Sponsoring RIGHT! Before I get started going through the various types of sponsorships available, you need to figure out why you want to invest in sponsoring at a show. How will your company benefit? What are your goals? Sponsorship opportunities can be from cheap to expensive, but most are usually a lot of money relatively speaking. You could actually spend more on a sponsorship than you do for your booth space! So before you pick type of sponsorship you need to figure out why. There are Three main reasons why you should sponsor. To support the organization putting on the event For marketing purposes For branding If you choose to sponsor for marketing or branding, then you need to figure out how to set goals and measure your ROI. Also – is the audience at this show your ideal target audience? If no, or you’re not sure, then you can be throwing money away on marketing to people who will not be buying from you. Invest your sponsorship money at shows that have the most of your ideal customers and prospects there. Also important: What all are you getting for your sponsorship dollars? How will the show be supporting you? Will they be also mentioning your sponsorship on their website, in the show program, on signage at the show, or in pre-show and post-show marketing? NOW...take time to think about the shows you have been to. Think about the sponsorships you have seen or remember. Maybe a company sponsored a lunch or networking event. Or the logo you find on the lanyards everyone is wearing. And there’s so many more. Which made an impact? Do you remember the sponsors? Did they do anything special? <sp
Mon, April 27, 2020
Ep 029 - Tips for Networking Like a Pro - Interview with Kelsey Loushin
Episode 029 - Tips for Networking Like a Pro Interview with Kelsey Loushin, Owner of Eldercare Professionals of Ohio Contact Kelsey: Call Kelsey at 440-212-4987 E-mail kelsey@eldercareofohio.com She can be reached through her website, www.eldercareofohio.com . Facebook group and twitter at kelseyloushin Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, April 20, 2020
Ep 028 - Virtual Trade Show Options - The Lockdown Episode
Episode 028 – Virtual Trade Show Options - The Lockdown Episode Everything has shifted in the trade show and event world. We’re a world in lockdown and trade shows are all postponed for a few months. You need to make up for the lost opportunities from not being able to go to one or multiple shows, what options are there? ----------------------------------------- If you’re a small business or you want someone to bounce ideas off of or brainstorm, reach out to me and we can jump on a zoom call together. My years of experience can help you explore new and innovative ideas! Send me an email at jim@tradeshowu.biz to inquire or get a session scheduled! ----------------------------------------- First – make a commitment that you will not let this set you back! Yes, the opportunity to get in front of your customers and prospects at the trade show was taken away for now, but all that means is that you need to get creative in figuring out new ways to get in front of those customers and prospects! So no matter how you do it, just do it! Reach out to the show management of the shows that were cancelled or postponed. Ask if they have any resources available to exhibitors like – · registration list · exhibitor list (if it’s not already on the show website) · opportunities to reach the registered attendees like email blasts, advertising, webinars or virtual workshops So start there. These organizations want to keep you as engaged as possible so you stay an exhibitor when the show is rescheduled. VIRTUAL OPTIONS: -- A virtual walk-through of your trade show exhibit. The user will lead the experience, choosing to view the information on the products or services that are of interest to them, and being able to ask questions or even chat real time. -- A more simple self-guided tour. Create an intro video welcoming people and letting them know what they can experience. Then have separate videos for them to click on to see all you have to offer. Do product demos just like you would at a show. This can be very simple if you already have videos, or you can quickly pull some together and have a new web page designed. -- Set up your booth just like you would at a show, set up a camera or your phone, and do a live interactive event on FB Live, YouTube live or other social platform. Do a ton of pre-marketing to get people registered and there when you go live. Have some presentations ready to go through, and take questions from the viewers. -- Create one video going through everything at once. It can be effective, but its not interactive, and unless the videos are short or super engaging, then you’ll have people drop off after 5-10 minutes on average. -- Reach
Mon, April 13, 2020
Ep 027 - Giving Presentations that SIZZLE - Top Tips from Bridgett McGowen
Episode 027 – Giving Presentations that SIZZLE – Top Tips from Bridgett McGowen Bridgett is an award-winning international professional speaker; a 2019-2020 Forbes Coaches Council official member; the owner of BMcTALKS Press, an independent publishing company; and the founder and owner of BMcTALKS Academy where she helps professionals be the most engaging, dynamic, incredible communicators ever! ** Special Offer!! ** Get 20% off your AUTOGRAPHED copy of any of Bridgett’s books: · Show Up and Show Out : 52 Communication Habits to Make You Unforgettable · REAL TALK : What Other Experts Won’t Tell You About How to Make Presentations That Sizzle · Rise and Sizzle : Daily Communication and Presentation Strategies for Sales, Business, and Higher Ed Pro s · Own the Microphone : How More Than 50 of the World's Best Professional Speakers Launched Their Careers (And How You Can, Too! ) Visit www.bmctalks.com/store and enter coupon code POWER at checkout to receive 20% off. Bridgett’s top tips for Trade Show U listeners: --- In your presentation, give everyone a reason to lean in and listen to you. --- Immediately solve a mystery, answer a question, and tell them what they will know or be able to do as as result of listening to you, and do all of this before you even say your name. <span style="color: rgb(34
Mon, April 06, 2020
Ep 026 - Tips & Tricks to Rock Your Booth Selection
Episode 026 – Tips & Tricks to Rock Your Booth Placement Booth placement and selection is just like real estate - it's all about Location, Location, Location ! But isn't there more to it than that? Absolutely! Here’s some valuable Tips for selection and placement of any size booth – whether you have a small 10 x 10 or table top, all the way up to a large stand-alone booth. --- Get as close to the main entrance as possible – or any entrance if there’s multiple. This will increase your opportunities for strong attendee flow --- Know your choices and be flexible. Say you were planning on a larger booth but the only spaces left were near the back of the show. But by going with a smaller booth you can get a much better location. Is this an option for you? May be worth it. --- Other good choices would be near where traffic is likely to flow – food vendors or dining areas, breakout rooms, or even restrooms. Just know that typically people have other things on their minds – like grabbing lunch – than stopping by your booth. So be prepared to grab their attention! --- If you have a smaller booth like a 10 x 10 where there are many right next to each other in a row, try to select a spot at the end where you are on a corner and again have more opportunities for traffic flow coming from two directions --- Make sure you are not right next to your competitors! --- Understand where barriers in the room may affect you – like large support columns. I’ve seen booths get nearly blocked from sight by one direction of traffic. --- Avoid if possible the perimeter rows of a show – those booths that are in the very last rows on either end, and also those that are in the far back of the show. These will get less traffic, that’s just a fact. I would rather get a booth that is further back but still in the middle rows than one closer to the front on the end rows. As the show goes on and especially on the last day or hours of a show, traffic can be virtually non-existent in these rows. So what do you do if your only choice is one of these less desirable booth locations? Other possibilities: --- Sometimes sponsors can get advance booth selection or preferred spaces --- Some shows can put booths together by industry, product type or market. That way attendees can go right to the section of exhibitors that best meets their needs. If you get stuck with a poor booth in your main category, may want to consider switching to a different or secondary category in order to snag a better booth spot. Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profit
Bonus · Thu, April 02, 2020
Special Episode - Prayer for the Trade Show Industry
A Prayer for the Trade Show Industry During this incredibly tough time of the Coronavirus pandemic where every trade show, event, conference and expo has been cancelled or postponed, so many people are out of work. And they need our prayers. So we're praying. Please listen in and pray along. Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, March 30, 2020
Ep 025 - Creating Real MAGIC in Your Show Booth - with Magician Scott Tokar
Episode 025 - Creating Real MAGIC in Your Show Booth - with Magician Scott Tokar! Scott Tokar is a multi-award winning magician that specializes in tradeshow and sales meeting "corporate-magic”. He is the founder of the tradeshow magic group known as "Corporate-Fx”. Since 1992 Scott has helped scores of companies big and small consistently DOUBLE their quantifiable exhibit metrics at tradeshows around the globe. Scott's unique form of presentation focuses on gathering crowds in a booth, explaining the exhibitor’s sales messages in a cleaver and memorable way, and then delivering an actionable step to collect the leads for follow-up after a show. You can say Scott's real trick is making an exhibit the most memorable both on a tradeshow floor. How to Contact Scott: Website: www.CorporateFx.com Phone: 1.800.MAGIC.13 Instagram @ScottTokar Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, March 23, 2020
Ep 024 - Is This the End of Trade Shows?
Is This the End of Trade Shows? Will Trade Shows and Events ever be the same? www.TradeShowU.biz Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, March 16, 2020
Ep. 023 - LinkedIn Mastery for Shows & Events - with Heather Taylor
Ep. 023: LinkedIn Mastery for Businesses and Trade Shows! With Heather Taylor ---------------------------------------------- SPECIAL PROMO OFFER!! LinkedIn Profile Optimization & Overhaul Mention Trade Show University and receive $20 off !! ---------------------------------------------- Heather is the Boss Lady and Social Media Chick with GlitterGirl Media. She works with business professionals and entrepreneurs to help them stand out in the vast social media crowd, understand the importance of keywords and creative content when posting and to use LinkedIn as an unparalleled lead generation and sales tool. Q: What is your experience relating to trade shows? I help business professionals use LinkedIn to keep track of their trade show contacts, create a proven, repeatable process for generating leads and convert connections to real life living, breathing clients. So important to use LinkedIn to keep in touch with leads, customers and contacts. LinkedIn will help get the most bang for your buck at shows and events. Very few people use LinkedIn the way it should be! It’s more than just a place to have your resume. Not enough to just “be” on LinkedIn, but use it as a valuable tool. Q: How exactly should we use LinkedIn at shows? Most get a lead or make a contact at a show, we connect with them on LinkedIn, and that’s the end of it. We need to use LinkedIn to stay in touch, see what their interests are, and how we can best serve them. So the value of LinkedIn lasts long after the show. It’s a living, breathing tool but only has life if you continue to feed it! Most people only use LinkedIn on average of 17 minutes a month. If you give it the time and spend an hour a week, you will be far ahead of the average, and build relationships with meaning. It costs nothing to be on LinkedIn. They offer their paid upgrade service, but do not recommend doing it! So keep it free! Use LinkedIn to promote your personal and professional brand. <
Fri, March 13, 2020
Ep. 022 - Coronavirus COVID-19 and Trade Shows and You
Episode 022 - Coronavirus (COVID-19) and Trade Shows and You With the Trade Show Industry being ravaged by Coronavirus, I discuss how this impacts businesses and options for you Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Mon, March 09, 2020
Ep. 21 - 11 Giveaway Tips to Save Money & Get Results
Episode 21 - 11 More Giveaway Tips & Tricks to save money and get customers! We just recently had an interview with Promo Guy Anthony Gaudio – episode 18. Tons of value and expertise in that episode! I’ve had some listener questions about some things we didn’t cover in that interview, plus wanted to give some of my experience and go even deeper on using giveaways at trade shows. So that’s why we have kind of a Part 2 to the giveaway and promo items topic! Filling in a lot of the gaps and answering more questions from our interview. Not going to tell you specifically what to give away. What I am going to do is help you avoid some common mistakes so you have a successful show and that your giveaway meets the purpose you are buying it for in the first place! And not just become something that gets tossed or given to the kids of the attendees. First before you decide on the items, have a brainstorming session – maybe by yourself or with your team – and decide - What is the purpose of your giveaway? Don’t just have something to have something. That’s like throwing money out the window. It can be high ticket or low ticket. Doesn’t matter – but what does matter is that each item should have a purpose. Next - Brainstorm by yourself or with your team. What items represent your brand? Your promotion? Your booth theme? Once you have that framework down, you can effectively select the absolute right items for your upcoming events. Here’s 11 tips which will help you have the best stuff for your goals and your brand. Tip #1 – Make your giveaway fit your business or your brand. Think of it as a different kind of business card. If you have a car dealership or car repair business or anything have to do with cars – what will be more effective after the show? A squeeze ball with your logo, or a car-shaped squeezy thing with your logo on it? Tip #2 – Try a giveaway that is different or memorable. Think of your current giveaways or ones you have used in the past. Are they different? Are they memorable? Not that you can’t use pens or a more common item, but try taking a shot on something a little more unique. Tip #3 - Get samples of everything! Unless you are right up against a deadline and can’t get a sample in enough time to get an order placed, then do yourself a favor and get a sample! Even if something looks amazing in a catalog or website, don’t take the chance it looks, feels or performs cheap in person. Some pens look expensive and high quality in pictures and feel so cheap. Same goes for tote bags, duffel bags, t-shirts and so many more items. Your name and logo are going on the item – make sure your decision to save a couple of bucks doesn’t reflect poorly on your brand. Tip #4 – Be super selective when choosing a tech ite
Thu, March 05, 2020
Ep. 020 - Marketing Automation for non-techies - Breaking it Down
Episode 020 – Marketing Automation bonus – breaking it down In our last episode, Ryan Mansfield from Revolt Automation brought a ton of value about Marketing Automation and gave you some amazing tools to utilize – and 3 out of the 4 of them were free! And he talked about how these tools can help you be more efficient and effective when sending follow up emails. For those who aren't so tech-savvy, I wanted to give my thoughts and help break this down even further. Wanted to give you some additional ideas on how you can make marketing automation work for you. First – you’re going to need an email service which can handle batching your outbound email. What I’m talking about is having the capability to send emails to a group all at once, and not one at a time. Now I know that many of the listeners are small businesses who are trying to cut corners and save money everywhere they can. I totally get it! So if right now you’re doing everything from your gmail or yahoo email account, it’s time to look at an email service. If budget is super tight, try MailChimp as they have a free starter email service that is still surprisingly robust. If you’re ready to invest in something a little better, there are lots of options like ConvertKit, AWeber, InfusionSoft, and so many others. Just do your research to see what fits your budget and what program will fit your needs best. What these services will allow you to do is more effectively target the messaging in your follow ups after a show or event. For example – to make it simple, let’s just say you have broken your leads into 3 separate categories. One set of contacts simply dropped their business card in your box to enter a drawing. Another set you had a conversation with and you got them qualified, but they either had low interest or they weren’t in the market to buy. The third set of leads you had great indepth conversations with, they had strong interest and maybe even were ready to buy now. The question is – would you send all three groups the same follow up email? I hope you said NO! But how many businesses do this today? I get follow up emails all the time after a show that are super generic even though I may have had a great conversation and even scheduled a follow up! This is confusing. Certain email programs will also allow you to run drip campaigns . Drip campaigns allow your email recipients to receive customized email campaigns based on what they do (or don’t do). Have Questions or Need Help? Contact Ryan Mansfield! Email: ryan@revoltautomation.com Web: http://revoltautomation.com/ LinkedIn: <a
Mon, March 02, 2020
Ep. 019 - How to use Marketing Automation for Maximum ROI! With Ryan Mansfield
Ep. 019: How to use Marketing Automation for max ROI! With Ryan Mansfield Check this out!!! Exclusive for Trade Show University listeners!!! ** Get a FREE Audiobook ($20++ value) and FREE 30 day Trial of Audible! ** Visit www.audibletrial.com/tradeshowu ** Sending emails to follow up with contacts you made at the last trade show can be a good method, but you don’t want to send the same email to every person. And you don’t want to have to manually send out personalized emails to potentially hundreds of people. Marketing Automation can be the solution you need to meet all your needs, while making you more effective and efficient. Today’s guest, Ryan Mansfield of Revolt Automation, walks us through powerful tips and tricks on how to improve your Return On Investment (ROI) at your next show, while saving you a ton of time! Best of all – you’ll get even better results. Ryan also introduced us to several affordable or even Free technology tools to help you! Here is the list of tools mentioned in the episode: --- Hubspot (starting at Free!) - https://www.hubspot.com/ Hubspot is an effective CRM (Customer Relationship Management) tool for handling all of your customer and prospect information. And much more. --- Woodpecker (starting at $40/mo) - https://woodpecker.co/ Woodpecker is an email tool that allows you to send text-only emails for follow-ups. They can be scheduled and sent when you want. Can also create multiple emails and send different follow ups to those emails based on how the person responds to your emails. Plus it gets sent right from your email account so it looks like you did it. --- Zapier (Starting at Free!) - https://zapier.com/home Zapier is an automation platform that allows your apps to talk to each other and work together. Powerful tool! --- Survey Monkey (starting at Free!) – https://www.surveymonkey.com/ Robust survey creator that you can use on your website, in social media or in emails. Great tool to help you do research you need with customers and prospects. How to contact Ryan Mansfield: Email: ryan@revoltautomation.com Web: http://revoltautomation.com/ LinkedIn: https://www.linkedin.c
Mon, February 24, 2020
Ep 018 - Using Giveaways & Promo Items for Powerful Results! With Promo Guy Anthony Gaudio
Ep. 018: Using Giveaways & Promo Items for Powerful Results! With Anthony Gaudio We see promo items in every booth throughout every trade show! But what works and what’s a waste of money? Promo Industry Pro Anthony Gaudio of Quality Logo Products is with me today to discuss everything you wanted to know about Giveaways! Q1 - What is your experience relating to trade shows? I’m more of the behind the scenes guy when it comes to trade shows. Most of my experiences come from that of my clients. Connecting with my clients both before and after their show helps me gain insight as to what products worked for them and what items were not so hot. I use this info to help other similar business/individuals target products to service their individual markets. I don’t just work with one auto body shop, I work with 30 of them. If 24 of the 30 had great luck with XYZ pen then that’s the pen I’m going to recommend to the next auto body shop looking for pens as the proof is in the pudding. Q2 – What do businesses really need to understand about giveaways? Understanding the need for giveaways and how they can enhance your pitch and entice attendees to visit your booth. Having a good base of promotional products, and layering promotional items to further exposure Need for Giveaways - People like free stuff! In exchange for a bit someone's time giving them something in return to say thank you is in my book necessary. It builds a connection with the individual(s) and offers an opportunity to look back and remember the conversation after the fact. #1 rule of marketing… the puffy envelope gets opened first. If you get a stack of business cards and one widget with contact info printed.. What are you going to look at first? Having a Good Product Base and Layering Items – 1. Solid Product Base: Having a good product base is also super important. Every company should have a few base items they give away regularly. They don't need to be super expensive, just something consistent that over time builds up in their marketplace. Branded pens or mints at the front when you walk in, keychains, can holders, etc.. When people see it, they know where it came from and it’s consistent with your business's reputation and overall branding vision. Think of these as fancy business cards. 2. Promo Wear- Branding your employees with shirts, hats, jackets, socks, etc… further layers this notion of consistency and quality. It also provides a means to both build comradery between employees as well as identify who works there, LOL!!! 3. Something Extra - To further layer promotional items, having a little something extra to give away from time to time is also a way to build rapport with clients and single out individuals that have continued to support your business. These can be nicer products, stainless steel tumblers, backpacks, USB drives, even apparel works well. Just s
Mon, February 17, 2020
Ep. 017 - 9 Top Tips for Working Shows by Yourself for SOLO SUCCESS
Ep. 017: Top 9 Tips for Working Shows by Yourself – SOLO SUCCESS! Whether you’re working an upcoming show by yourself, or you have worked several shows by yourself in the past, it can be frustrating. Being by yourself does not allow you to be efficient, maximize your ROI, or put you in the position to get the best results possible. The biggest issue is that you can only have indepth discussions with one person at a time. Let me give you one big piece of advice - Don’t work by yourself! If at all possible, convince a co-worker, trusted colleague, family member or friend help you out for a few hours or few days. It will definitely be worth it! So I have compiled 9 tips that will help you improve your results, and also give you the confidence you need. ( 1 ) Use other methods to help capture information and make you more efficient. Do what you can to have multiple people stay at your booth even if you are only personally talking with one. So while you’re talking with one person, you can have another person filling out their contact information or maybe even asking some key questions. You can use an iPad or laptop, or can go old school and have a paper form for them to fill out. The key is to be able to have multiple people engaged in your booth at one time. ( 2 ) Try group presenting. I’m not talking about having chairs set up and doing a powerpoint. There’s a time when that could work well, but not when you’re by yourself! What I’m talking about is If you’re at a busy show, and you have a couple of people at your booth, why not have them stand together and give your presentation at one time? And if there’s a lot of people walking by, get the attention of a few more people and have them join in. You can ask them a quick qualifying question before you start to make sure you’re talking to the right people. But let me ask you – would you rather talk to one person at a time or multiple people at a time? Especially if it doesn’t take you any longer! (3) Simplify and Minimize – when you’re by yourself, simpler is better. It will keep you from running around so much trying to find the right things. Plus its less for you to set up and put away. Simpler is better. (4) Practice! You need to be quick and efficient with your time because its all on you! So practice your engagement and qualifying questions Practice your presentation or demo Practice your answers to popular questions Practice where you’re going to stand and how you will have things set up Practice practice practice so when you get there and the show is going on you are one efficient machine and your results will be so much better! ( 5 ) Get out front of your table/booth – this goes for everyone
Mon, February 10, 2020
Ep. 016 - Unleash the Power of HAPPINESS - with Christina Unrein, Happiness Coach
Episode 016 – Unleashing the Power of Happiness – Interview with Christina Unrein, Professional Happiness Coach Christina’s goal is to have people find their own happiness, and get to it a little bit faster on their own! Q – Who is your ideal client? A – People who are a little weird, with quirks, people who want to be themselves, and also the workaholics and people pleasers. Also I like working with people who want to be courageous and like to be with themselves – no matter what that looks like. Happiness is a Continuous Choice. We have to stick with it! Q – What experiences have you had at Trade Shows? A – I’ve experienced just about every situation there is at shows. Being an exhibitor behind the booth, in front of the booth, walking around shows, and more. Q – Do you see Happiness missing at Trade Shows? A – I believe it has to be intentional for it to show up. It can’t be forced. You shouldn’t say, “We’ll just play music or have an ice cream social.” It has to be intentional for the attendees. Should create a more personal environment rather than a “salesy” environment. But its rare, especially in business because people are so focused on the results – getting badges scanned or business cards. Rarely do people create an environment to just have conversations – but in reality that is where happiness naturally comes out. Q – How do you create the right environment for happiness? Especially in industries that are more “serious” like medical, legal, insurance, etc.? A – Think about your audience and how overwhelmed they are. What are they experiencing at the show – long days, bad food choices, etc. Now think about what would give them energy and what would make them curious. Then let them care about what they care about. Let them tell you by asking them questions. Get curious about them! Ask them how best you can support them, because the answer might not be you! It might be you connecting them with someone else at the show. Be a Servant! Find out how you can help them, and they will remember it and may even refer others to you because you made them happier in some way. Q – How do you get past the “I’m here to work, I’m here for my company, and I’m here to get results” mindset? A – Start thinking I’m here to have fun, to meet people and add quality and energy to their lives. I’m here to learn and to grow. There’s all sorts of ways to change your mindset and to be intentional. One thing is to be Authentic so people get a good idea of who you really are. Also – be curious! And if the show is slow, meet the people in the other booths and find out how you can add value to them. You already know what you know. Give yourself a chance to learn from others by being curious,
Mon, February 03, 2020
Ep. 015 - 7 Traps to Avoid which can Ruin Your ROI
Episode 015 – Top 7 Traps to Avoid that can Ruin Your Results & ROI ********* Proud to introduce our new Sponsor - Audible ! This Episode is brought to you by Audible! Audible is offering Trade Show U listeners a Free Audiobook with a 30-day Trial Membership! Just go to audibletrial.com/TradeShowU ********* Here are the top 7 traps to avoid when working trade shows. These are not mistakes – traps are things and situations you can get stuck in if you’re not careful. Things that in the moment might not even seem like it’s anything wrong. TRAPS TO AVOID AT THE SHOW: Trap #1 - Don’t compare your booth to others. -- It’s easy to look at other booths and think they are doing everything better than you are. This could put you in the wrong mood from the start and hurt your chances for success. -- But at that point, there is nothing you can do about the display, the lights, the literature, the giveaways -- nothing. -- But there’s everything you can do about your attitude, engaging attendees in positive and meaningful conversations, and reaching your goals. -- Now if you get some ideas from other booths that you’d like to upgrade or try for future shows, then go take pictures. Grab some of that nicer literature. Even talk to the people at that booth and ask them who built their display or where they got their backdrop. -- Turn it into a positive experience for you! Just don’t let it drag you down! So trap #1 – don’t compare. That only leads to a negative attitude which will definitely affect your performance! Trap #2 - Not resetting your booth each day -- Before the show starts on day one, you and your team make sure everything is perfect. The display looks great, the literature is filled in the rack, you have your giveaway items in a perfect pyramid – you booth looks like it came out of a magazine! -- But when you get to day two or three, the booth just isn’t as perfect. Odds are the majority of people walking by are brand new and didn’t see you on day 1 or at very least didn’t stop by. Don’t you want everyone to have the best impression of your booth and your company? -- So get to the show a few minutes early at the beginning of each day, and have your booth looking like it did on day 1! Suggest assigning one person to check how your booth looks once or twice during the day each day. They can be in charge of refilling the literature, the giveaways, picking some paper scraps off the carpet, and making the booth look like new again! That’s Trap #2 – Not resetting your booth. Take a few minutes and make your booth look great again! Trap #3 – Thinking that scanning badges or gathering
Thu, January 30, 2020
Ep. 014 - Are You Preparing for the Super Bowl or a Pick-up Game?
Episode 14 – Are preparing for the Super Bowl or a Pick-up Game? The Super Bowl is this Sunday and it got me thinking about trade shows. Shocker, right? I have a question for you – are you preparing for your next show like it’s the Super Bowl or like it’s a neighborhood pick-up game? There’s a difference! There’s a reason it’s called The Big Game. It is the BIGGEST game of the year! Win or go home. Do or die. Here’s some things I thought of that compare your next show to the Big Game: --- How are you preparing? Do you have the training regimen like a world class athlete putting in the reps, being at the gym or practice field for hours a day? Or the preparation of a championship coach? Pouring through hours and hours of game film, reading over scouting reports, and late night meetings with the coaching staff. Or are you treating your next game like a neighborhood pick up game – maybe tossing a football around in the back yard with a buddy? --- Do you have a well thought out game plan or just going to wing it? --- Is your team prepared? Are you training them well? Are you spending the time and making sure they are well versed on the booth, your business, your goals, and how they are going to be engaging and qualifying attendees? Or are you just going to let them show up? Be sure to check out Episode #3 on Training Here: https://tradeshowu.biz/episodes/episode-003-training-your-booth-staff-for-success/ --- How much do you know about the other team? About all the other exhibitors? About your competition? Listen to Episode 11 about what and how you should research for the show! https://tradeshowu.biz/episodes/episode-011-the-4-key-things-you-need-to-research-before-your-next-show/ --- We have come to Halftime in this short episode! Just like the Super Bowl has it’s amazing commercials – Trade Show University officially has its first sponsor! This Episode is brought to you by Audible! Get a Free Audiobook and a Free 30-day Trial by visiting www.audibletrial.com/tradeshowu We are back for the second half! Let’s go right to the next thing teams do to prepare for the Big Game. --- Do you have the right players on the field? Whether its for the full game or just one specific play, coaches strategize about who needs to be on the field. You need to do the same thing for your next show! Depending on your goals, you want to make sure you have your top performers there. Need to engage people? Have your sales or marketing people – or
Mon, January 27, 2020
Episode 013 - Bringing the Experience of YOU at Trade Shows - interview with Robin Sacks & Angie Pohlman
Episode 013 – Bringing the Experience of YOU at Trade Shows! Special Interview with Robin Sacks and Angie Pohlman of GroundedInClarity.com It’s more than just experiencing your company – the key is the experience of you. · Are you more than just the brochures and stuff in your booth? · People buy from people – and they need to experience who you are. Robin’s favorite quote from Maya Angelou – “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” Exercise – You and your team show up, but none of your stuff arrived. The only thing in your booth space is YOU. What do you do? If the boxes with your stuff didn’t show up, could you do what you needed to do? It’s about having the confidence to say to yourself, “I know my stuff. I know what I need to know about my company. I am going to embrace this situation, have fun, meet some people, and make them feel good that they actually stopped by this empty booth!” It’s easy for us to lean on our “stuff” as a crutch and fall back on old habits of just shoving a business card and literature into someone’s hands instead of starting a meaningful conversation. Move beyond transactional goals (# of leads, # of badges scanned, etc.) and toward meaningful conversations. When you do this, a magical thing happens. You don’t have to go looking for people as much – they will start looking for you! Whether your stuff shows up or not, your approach should be the same. Start with the thought of engaging with people and getting to conversations and relationship building. When figuring out what you and your staff should say, think about it from the viewpoint of the attendees. When you are an attendee, what draws you in? What makes you want to visit a booth and really dig into their offerings? · What makes you smile? What makes you feel good? And what makes you want to turn and run? · Don’t push your stuff on them. You want them wanting to take your brochures and business card because they enjoyed their experience with you. · This starts to talk about your Personal Brand Exercise – Three Little Words · First – describe yourself using only three words. · Next - Ask people who know you – If you had to describe me in only three words, what would those words be? · Many times something amazing happens because often people will use words that we would never use to describe ourselves. · There are one or two qualities we have which others see and value, but we don’t value them in ourselves. Often times we will even hide these qualities. · These words and qualities are your Super Powers! o If you are not bringing those Super Powers out all the time, you are probably missing out on opportuni
Mon, January 20, 2020
Episode 012 - Answering YOUR Burning Questions! Listener Q&A #1
Episode 012 – Answering YOUR Burning Questions – Qualified Leads, Getting the Most of Your Staff, & Follow-Ups I have been getting so many fantastic questions from Trade Show U listeners. So I picked three of the most popular burning questions and answer those in this episode. I’ll be featuring more listener questions in future episodes! Don’t worry – when you send me a question, I’ll answer it right then and there. You won’t have to be waiting for the next Q&A episode! Question #1 – How can I determine Qualified leads vs. tire kickers? · This is the million dollar question! I only wish more companies asked it! · Determining qualified leads vs tire kickers, it’s all on you. Unfortunately it doesn’t say “Qualified Lead” on the name badges, and doesn’t tell you on a business card or when you scan a badge. · And because qualified is different for each company, that means you have to ask questions! o Qualifying the attendees is necessary. § The first step is to determine what a qualified lead looks like. Start by looking at your current clients or customers. What industry are they in? What size company? What title is the decision maker? Whatever the criteria are for your business. § Determine the one or two most important criteria. Then craft questions to determine if the show attendees you will be talking to meet your criteria. Question #2 – How do I get the most out of each person working our booth? · This is a struggle for most companies. Just like each company has it’s A players, B players, and people all the way down the alphabet, you will have a variety of skill sets and motivation in your booth. · Training is great first step, because if they are unaware of what they need to know or supposed to do, they’re even more likely to check out. But the real keys are Goal Setting and Accountability for each person. o With goal setting, of course each person should know the overall goals, but performance is more likely to happen when they have an individual goal and they know how they personally will help reach your overall goals. o Then it’s backing it up with accountability. · I suggest going back to Episode 002 – Training your booth staff for Success for a deeper dive into this topic Question #3 – I am frustrated by Lack of client's interest when following up after the show. What would you recommend? · This is a great question, and I’m sure most if not all of us have experienced this. · After the show you’re excited to follow up with the people you met at the show and you get “Not interested” or “Who are you?” or no response at all. · You will never be able to avoid this 100% of the time beca
Mon, January 13, 2020
Episode 011 - The 4 Key Things You Need to Research before Your Next Show
Episode 011 – The 4 Key Things You Need to Research before Your Next Show For many people listening to this right now, you are headed right into a busy trade show season, or maybe right in the middle of one. The best part about this is no matter when your next show is, you can utilize research as your secret weapon to give yourself an edge at the show and beyond. Obviously if your next show is still a ways away, that gives you more time to research, but even if it’s just a week away, you can still conduct research to give your company an edge! If you are heading into a brand new show you have never been to before, then research is so critically important. But research is also for shows you have done before, maybe even multiple times before. Here are the 4 Key Things you need to Research before Your Next Show: · First – What industry does that show serve. To best prepare your booth, what info you will be bringing, what your focus and your message will be, you need to understand all about the industry – even if you’ve been in that industry for years! Here’s what you need to research: o Industry trends, o Who are the industry Leaders – what do they focus on? What is their messaging and branding? Learn from how they do what they do o Buying habits – important to know their buying habits, and how things may have changed. Do they buy direct or go through buying groups or dealers? o Have government regulations affected the industry? · Second – All of the Show info – how old is the show, number of attendees, number of exhibitors, speaking opportunities, networking opportunity. o Doesn’t matter if you have done this show many times in the past, dig through the show website to find out what’s new. Shows are constantly trying to reinvent themselves to keep things fresh and attendees coming. They may open up new segments to draw in whole new markets. o You don’t want to be caught off guard and miss out on new opportunities! Find out what the show is doing new. This should be on the show website, and if you can’t figure it out, call your show contact and ask! · Third – Your Competition – who is your competition in this space? You ma
Thu, January 09, 2020
Episode 010 - Using the Power of Improv at Trade Shows PART 2 - with Roger Miller of Tues@7
Episode 010 – Using the Power of Improv at your Trade Shows (Part 2) – Interview with Roger Miller of Tues@7 Show Notes from Interview with Roger Miller – Part 2 Introducing Roger Miller – a right-brained person in a left-brained world. Roger has the unique background combination of being in the not-very exciting medical Insurance industry, and also a special effects makeup artist! Roger has been involved in many shows in both of his worlds – insurance and special effects makeup. He draws on inspiration from both to give great tips and value for you and how to do things differently in your booth for greater customer engagement and results. Improv Tips: · Train your team on the top 20 questions they may hear at the trade show booth o Get your team together to brainstorm and come up with the top 20 questions and things attendees may ask o Then come up with efficient responses for each question and give them to your team (aka your cast) o Practice these 20 responses for a couple of weeks leading up to the trade show. The more you practice your responses, the more your team will be prepared to not only answer these popular questions, but also the unexpected questions that may arise as well. o This is truly at the heart of improvisation! · Remember – during the GO phase, you want to Look and Listen, and that will tee up your next response. · Listening is so important! Listening leads to proper responses which will engage the attendee into a deeper conversation. o By not listening, you can be wasting your time and the attendees’ time. o Not taking time to listen will cause you to just give the points you want to give and may totally miss the mark with the attendees. You literally can turn off a potential customer. · Engage ALL the senses. How can you use… o Sight – using holograms, virtual reality headsets, creative lighting o Sounds – music, spinning carnival wheels, industrial sounds, more o Smells – foods (like coffee, popcorn, fresh baked cookies), flowers, dirt, others o After using something to engage the senses, one exercise would be to simply ask attendees, “What do you think?” · By taking some of these more creative aspects and introducing them into more traditional business shows, you WILL stand out and draw in more attendees · Add in the training done on the Top 20 Questions and you will add to how memorable your booth is in these ways: o Being unique – uniqueness is always more memorable. Just be sure it is tied to your brand or your products. o Giving efficient and direct answers to questions from your trained staff. o You have broken the “fourth wall” and gon
Mon, January 06, 2020
Episode 009 - Using the Power of Improv and Creativity - with Roger Miller of Tues@7 - Part 1
Episode 009 – Using the Power of Improv at your Trade Shows (Part 1) – Interview with Roger Miller of Tues@7 Show Notes from Interview with Roger Miller – Part 1 Introducing Roger Miller – a right-brained person in a left-brained world. Roger has the unique background combination of being in the not-very exciting medical Insurance industry, and also a special effects makeup artist! Roger has been involved in many shows in both of his worlds – insurance and special effects makeup. He draws on inspiration from both to give great tips and value for you and how to do things differently in your booth for greater customer engagement and results. Tips for doing things differently at the trade show booth: · Learn from Experiential shows that are extremely creative. The energy, creativity, engagement, live streaming, multi-media and more are used in more of the arts, theater and creative industry shows. · Iconic characters are one way companies can brand themselves and build on themes · In the insurance industry, think of Progressive’s “Flo” and Allstate’s “Mayhem” · Memorable and effective for very different reasons · Flo is good but Mayhem is great because his character immediately ties to the benefits of having insurance. · But think about characters like that and what make them memorable. Then think of those aspects and how you can create a character or a brand image using those characteristics. · Try to bring the same kind of creativity to the show floor and use it in a way that stops attendees in their tracks and allow you to engage in new and exciting ways. · Obviously this takes planning with your team prior to the show to give you enough time to execute your plan. · Figure out what emotion you need to get from your audience. Is it fear, like in the insurance industry? Is it desire? Or something else? · Then its about taking it to the next level – taking your attendees to a place they haven’t gone or typically don’t go at a trade show. o For example – at an auto show go beyond just letting people sit in one of your cars and give them an immersive test drive experience. · Step 1 is Drawing Attention – how do we actually get people to stop. ·
Mon, December 30, 2019
Episode 008 - New Years Resolutions for Trade Shows
Episode 008 – New Years Resolutions for Trade Shows New Years Resolutions for Trade Shows? Really? YES!! Resolve to make 2020 the best year ever for your shows! · 2019 is in the books, and I hope it was a good year for you personally and professionally. · Celebrate and remember the highs, take the lessons and memories from the lows and keep moving forward. · I want you to Make 2020 the year you commit to expect more and get more from each and every trade show. Raise the bar! · But focus is key. If you have too many things you are trying to accomplish, chances are you won’t do any of them as well as you could. · Here are just 4 Resolutions for your trade shows in 2020 . o 1 st Resolution - Take shows seriously . Act like it’s your own money being spent on the show. If you were footing the bill, would you take it more seriously? And if you’re a small business owner, it is your money! Don’t forget what your time’s worth. That should go in your calculation. § Also don’t procrastinate. Don’t put things off. Give yourself the time needed to set goals, strategize and plan for success. § Don’t assume your staff is good enough and doesn’t need training. Assume they know nothing and train them so you can hit your goals. § If you’re the leader and responsible for the show – act like it! Take charge. Make things happen. Take it seriously. o 2 nd Resolution - Don’t get bogged down in the details. Make results your focus! Yes the details are important, but strategizing for results and ROI is MORE important. We can tend to spend so much time on all the little details for the show. Of course all of these are important, but they often overshadow goal setting and training your staff to maximize results! o 3 rd Resolution - Improve at least one part of your booth, display or staff show efforts with each new show. Make a commitment to improve at least one thing for each show. Don’t just do the same things over and over every time. No matter how good your results, you can always improve! So keep focusing on improvement and trying new things – at least one new thing for each show. o 4 th Resolution – Keep your staff accountable . Your people should never just be allowed to show up at a trade show, work and then go back to life. § Each person should be responsible for different things and have their own goals to hit – and this includes you! § There should be no confusion as to their responsibilities, and there should be clear follow up after the show – and possibly even during the show (depending on what’s being measured). Remember – what gets measured ge
Mon, December 23, 2019
Episode 007 - What should your staff Wear in the Trade Show Booth?
Episode 007 – What to Wear at Your Booth In this Episode, we’ll be discussing what you and your team should be wearing at your booth when working a trade show. Yes – what you wear DOES make a difference in your branding and results! · Yes, having a plan for what you wear at your trade show booth is Important, but doesn’t have to be complex · What you wear is the first impression you will make with attendees. They will make a lot of assumptions about you and your company based on what you are wearing and how you look. · Some apparel makes a statement, and others have practically little impact. · The principles are pretty much the same whether you have one person or a group of people working your booth · When someone looks at you, are you memorable or forgettable? You want to be memorable! Maybe not you specifically, but your company. · Of course, there are varying degrees of memorability. Wearing a shirt and tie may have a professional look, but also may be easily forgettable. Having everyone in the booth wearing the same tie notches the memorability up a notch. Having that tie with your logo goes up another notch. Having guys and girls all wearing that tie, one more notch. · My number one rule - Be sure you match in some way! · The benefits of matching far outweigh any negatives. · First – reinforces your brand. Your corporate colors and logo should be represented. Plus people should be able to look at you and get at least some understanding of how you are to work with as a company. · Second – attendees can identify you. By having on the same colors or outfit as the rest of the people from your company, attendees can make a better connection between you, your company, and your offering or promotion. · Third – when your booth is hopping with activity, attendees know who works there and who doesn’t. If everyone is dressed differently, can be very difficult to tell. So instead of getting a question answered which can lead to a meaningful conversation, the question may never get asked. · Don’t fall in the trap of letting everyone wearing whatever they want “as long as it’s professional.” When everyone is dressed differently – even if it’s professional – it looks messy because there’s no cohesion. · When it comes to apparel, you really only have two options. You can either go Corporate, or go with a Theme: · Corporate is having everyone wear something similar that reflects your organization, your culture, your industry, or your brand. · What you will see most often are polos and/or button down shirts. Polos and button downs might say we’re a little more casual and good to work with. · Companies wearing Shirt and tie or a suit definitely give a more formal vibe, and convey trust and expertise. Might find companies in a shirt and t
Thu, December 19, 2019
Episode 006 - What Lead Gathering Option should You choose?
Episode 006 – Lead Gathering Options In this episode we will be discussing different options for gathering leads at your next show while going over the Pros, Cons and my Bottom Line comments. Plus We’ll also discuss the difference between leads and qualified leads, and which ones you really want. · The important thing to remember when gathering leads, is It’s not just about the number of leads you gather, it’s about getting QUALIFIED leads · Just collecting business cards or scanning the badges of everyone who enters your booth will cause way more follow up work than needed · Five main methods to capturing the info you need · #1 – Badge Scanners. Many shows have exclusive badge scanners for their shows. To determine if a badge scanner is a good choice for you, consider: · How busy will the show be? If you are having hundreds or even thousands of attendees, then a badge scanner can be a quick and effective method. · What other attendee information will the show provide with the scans? Aside from basic contact info, what else is the show collecting and will be providing to you? Find out everything, and if that info is important to you this may be a good option. · What’s your budget? If the budget is tight, skip this option. · PROS – Quickest way to get contact info. · Get a spreadsheet after the show of all your leads and info which can be very handy for follow ups. · You don’t have to invest in your own equipment or use your personal phone · CONS – Can be pricey. · Typically only get one unit and it can be tied up when someone else wants to use it. · If only use it to scan badges and get contact info, then its no better than getting a business card. · Bottom line – Suggest getting a badge scanner at a show ONLY IF you do more with it than simply scan a badge. Make it your info gathering tool to guide your staff through the initial conversation with attendees. Most scanners are customizable to add in questions. · #2- Business card scanning apps – Go to the Apple or Google app store and do some research. Most are free to try out – at least for a trial or limited use. But even if going to full purchase, will be far less expensive than renting a badge scanner. · PROS – Inexpensive option – possibly free, multiple highly-rated options available, can be customizable to capture the info you need, each person at your booth can potentially have one on their own phone and be able to scan attendees · CONS – Requires attendees to have business cards to work so if you’re marketing to consumers this is not your best choice, need to consolidate everyone’s scans after a show if multiple people are using, may not integrate with
Mon, December 16, 2019
Episode 005 - How to Maintain Your Energy at Trade Shows - with Brittany Cermak RDN
Episode 005 – How to Maintain Your Energy at Trade Shows – with Brittany Cermak, RDN A very special episode today with our guest (and in full disclosure – my daughter) Registered Dietitian Brittany Cermak! Brittany is going to discuss what we need to be doing to maintain our energy throughout these long shows. With many hours on our feet and having to perform at a high level, we can get tired and drained. This is important information for anyone who works trade shows! Brittany is a Registered Dietitian & Nutritionist in Cleveland, Ohio who works full time for a non-profit health clinic group, is a professor at Case Western Reserve University, and also has her own private practice called Your Life Nutrition. What is your experience relating to trade shows? I have attended many trade shows for Food and Nutrition from local to national and engaged in company booths. I have also held a booth for Your Life Nutrition at different health fairs trying to engage attendees for nutrition education and to promote my services My goal was to leave attendees with something to remember that was positive about me and my business. Energy and passion is critical. What was your most memorable trade show moment? At a large, national nutrition show, I got to see Lisa Lillian from “Hungry Girl” at the Flatout wrap booth. Even though I didn’t get to meet her, I waved at her and she waved back. I was a little star struck! Lesson – how can you create “star-struck” moments for attendees at your next show? Maybe it is bringing in a celebrity or someone well known in your industry to your booth. How else can you have people feel special at your booth and leave with a unique positive experience? Your top tips for our listeners (trade show planners and workers) Eating properly is critical for maintaining your energy. So important to eat breakfast! Stay away from high carb, high sugar items like donuts, pastries, waffles/pancakes, etc., because they will have you crashing down in energy after a couple of hours. Higher protein items like eggs, meats, veggie omelet, etc. will help you feel full longer. Coffee is fine especially if you are used to drinking coffee regularly. Skipping can lead to headaches. For longer shows spanning multiple days: Plan & Pack Stick portable healthy options in your show bag to have on hand Have your snacks in single serving bags so you can easily grab one when you need. Also smaller portions will help you avoid eating too much at once and running out of yo
Thu, December 12, 2019
Episode 004 - Creating your Booth Flow
Episode 004 – Creating Your Booth Flow If you’re not familiar with the term Booth Flow, it’s just what it sounds like – how to get show attendees to flow through your booth. And it's possibly the number one thing you can plan and orchestrate which will make the greatest difference in your results! · The reason Booth Flow is effective is because it incorporates the most critical parts that will make or break your success at a show. · How to engage attendees · What info to capture · How to capture it · What you want people to leave your booth with · The Booth Flow is your game plan!! It includes just three key components: · First – Get attendees into your booth · Second – Capture Your Key information – What do you want to capture, and how will you capture it? · Is everything you need on a business card? Probably not. Then you need to identify all the info you need and want. · How are you going to Capture that info? Figure out a system. · Third – What do you want them to leave with? · Literature/Marketing materials · Giveaways · What do you want them remembering? · What do you want them to experience? · How do you want them feeling? · Orchestrate how your attendees will enter, experience and exit your booth – and that is the secret ingredient to maximizing your results. · Your Booth flow, just like everything else, starts with your Goals. Your goals will help determine your flow. · It all starts with making that first contact with an attendee. Don’t rely on attendees walking up to you. You need to have a strategy for engaging attendees. · There are three ways to get people to stop at your booth: · #1 – Pre-show marketing. Advertising, social media, direct mail, etc. · #2 – Games, giveaways, attractions, or promotions. Nothing attracts like a spinning prize wheel, a magician, or something that delights the senses. · #3 – Actually engaging people and inviting them into your booth. This can make the biggest difference in the results you get from your show. · Now you can do all 3 options together to increase your odds of getting more people into your booth, but #3 is by far the most important. · Never assume that attendees who walk past your booth got enough information to tell they don’t need to stop. · You may have the best products, innovation, display and employees. But it doesn’t matter if people don’t stop! · Top 6 things to NOT do in your booth: · Give a simple greeting like Hello, how’s it going or how you doing. · Asking any sort of yes/no question that has nothing to do with your
Mon, December 09, 2019
Episode 003 - Training Your Booth Staff for Success
Episode 003 - Training Your Booth Staff Training your booth staff starts with giving them the basics, and then shows them how to use those basics to help reach your goals and maximize your ROI. · When training is done right, it can make the difference between having an okay show and an amazing show! · The Basics are so important and we’re going to cover 12 of them in this class · To start – really there are just two questions. · First question is do you train your booth staff? If YES, then what do you train them on? You need to train them on how to really WORK a show. · If you don’t train, you need to start. Do not assume your staff knows how to work a show to meet your goals. We will be discussing exactly what to train on. · The first thing you need to do is create a strategy and timeline. · For a successful show, all of this doesn’t just happen right before the show – it takes planning. · Assumption – You already have all of the display pieces, banners, and other items you need. If not, figure in time needed for design, printing and manufacture of those items. · Timeline: · About 6-8 weeks out OR more – you need to prepare a complete strategy for the show. Work with company leadership to make sure you are focused on the right goals. · You will need more time than this if you are preparing a large, complex booth or designing a new booth display. · In your strategy, set goals, the focus at the booth, who will be working the show, pre-show marketing, and more. Go through every detail to be covered to plan the show and run the show AND hit your goals. Also assign responsibility for each aspect. · About 2 weeks out – Hold a training session or conference call with everyone working at the show. · Get feedback from your team to get buy-in. · Once details have been finalized - follow up with a one-page summary they can print out, or have on their phone or ipad. · The Basics – These apply to all types of businesses 1. Goals – Make sure everyone knows what you are trying to accomplish at the show, and their role in achieving those goals. 2. How to capture the info you need . Whatever your metric – make sure you have a system to achieve these. Train your team on how to use that system. 3. All about the show – Cover every detail that will be important to your staff. Include industry, number of attendees, job levels, show history, etc. · Also share the show floor layout with booth location, customer and competitor booth locations. 4. Your key Product or business info · What products or services are you promoting or highlighting at this show? What information or new promotions do attendees
Thu, December 05, 2019
Episode 002 - Staffing Your Booth for Success
Episode 002 – Staffing Your Booth for Success One of the most important things you’re going to be thinking about is who should work the booth. If you’re a small business, you don’t have many choices – you go with who you got – and that might be just you! · You need the RIGHT people who will give you the best chance for hitting your goals. Here are the 4 STEPS that will help you staff for success! · Step 1 – figure how many people you need to effectively work your booth. Start with how big the booth is. If you have a small 10’ x 10’ booth, you don’t want too many people – maybe 2-3. Any more than that and you’ll be bumping into each other. If you have a larger booth, make sure you have enough people or else it can look empty. · Next, find out how many people will be attending the show. Be sure you are staffed so you can take advantage of the crowds. · Step 2 – figure out who all you have available. Make a list of each person who you would consider working in your booth or have worked shows before. · Write down some of the pros and cons of each of these people. Include how are they when working in a booth. · One key thing to identify about each person – are they an introvert or an extrovert? · Extroverts are those who love engaging people and get their energy through people. Introverts on the other hand, like their alone time and can be intimidated by approaching others. Being an introvert is not a negative, just need to understand their strengths and how they can add value to your booth. · Options for when you need more people to work your booth than you have available : · Think outside the box – or at least outside your business. Are there any colleagues, family or friends who you trust to be a strong ambassador of your brand and who can be effective at the show? · Reach out to a staffing agency that specializes in placing product specialists and other outgoing extroverts at trade shows. · Step 3 – Make a list of the tasks you have at a show. · Possible tasks for inside the booth: · Get people into your booth or to your table · Qualify the attendees · Gather contact information or scan badges · Give demos or schedule demos · Answer questions · Give out information and literature · Write orders · Give out promo item, sign people up for your drawing, or help them play a game · INSIDE THE BOOTH: Group all these things down to two categories – #1) engaging people and #2) giving out info. · Think about your booth like it was a restaurant. Restaurants have a front of house and back of house, and your booth has a front of booth and back of booth. ·
Mon, December 02, 2019
Episode 001 - Goal Setting for Trade Shows
Episode 001 – Goal Setting for Trade Shows If you don’t have goals, you will never know if a show is a success or not. · Everything you do to prepare and plan for a show – and that includes designing your booth, ordering giveaways, figuring out staffing, and everything else – is all to help you reach your goals. · Think about a Fitbit when setting goals for your next show. · The main reason most people wear a Fitbit is to track number of steps they take. How important is knowing how many steps you take? Not very. It all comes in context. You have to have a baseline. · Here are key benefits a Fitbit provides – to set a baseline to beat, for awareness, and for accountability. · People want to get better themselves, keep improving. And thanks to Fitbit step challenges, they want to beat others. · Approach your next show like you have a Fitbit challenge. · First you need a trade show baseline · What did you do at the show last year? Or the last show you were at? How many leads, sales, new customers, etc. did you get? Whatever your key metric or measurement is, that needs to become your baseline. · If you don’t have the baseline, you will never know if your show was a success! You may get 20 leads thinking the show was a huge success. However if you had 30 last year then you really had a 33% decline. · You’ll never be able to set good goals until you have a baseline! I recommend using the SMART Goals technique SMART is an acronym for Specific, Measurable, Achievable, Relevant, and Time-based · SPECIFIC: The who, what, when, where and why. To determine what goals you should set, you need to figure out what success looks like. What exactly should you measure? It’s going to be different for different types of businesses. · If you’re writing orders at the show, your goal might be number of orders or sales dollars. · If you’re a contractor or a consultant, it could be number of appointments booked. · If you have a software or a service business, it might be number of demos scheduled. · If you have a high-ticket item or something that involves a lengthy sales cycle, you may be looking to capture qualified leads. · Really think about your business. What should you be measuring? What metric can lead to success? · Key is to be SPECIFIC · MEASURABLE : You have to be able to actually measure your goal so when you get back you know if you achieved success. Solid and measurable – for example… · Number of new qualified leads · Number or Dollar amount of orders · Scheduling or giving a number of demos · If they aren’t something that can be definitively measured or maybe have a number next to it, change your goal! · If you’ve neve
Trailer · Sun, December 01, 2019
Episode 000 – All about Trade Show University - THE podcast for Virtual & Live Events
Episode 000 – All About Trade Show University Trade Show U is THE podcast for getting better results from your Virtual and Live Events, Conferences, Expos, Webinars, and yes – Trade Shows! About your host Jim Cermak: · I’m a marketing, training and business guy with over 30 years in the industry, and I love trade shows and events because of the amazing potential! · Throughout my career have planned, exhibited, worked and attended hundreds of trade shows. Everything from huge multi-national shows to local business expos. Worked with billion-dollar companies to solo entrepreneurs. · Going to give you my experience and the experience of experts on what works · These are not boring episodes! I get a little overly excited to dive in and help you have confidence and success in your Virtual & Live Events!!! About Trade Show University and what to expect · I’m going to share 30 years of knowledge and experience in events, marketing and training to help you approach your next Live show or Virtual Event with more confidence and make better decisions faster. · You’re going to tips, tricks and expert advice to run your events better, more efficiently, and getting better results so you can hit and exceed your goals. Who should be listening and attending Trade Show U? · This podcast is for Live and Virtual Show and event producers and organizers, exhibitors, planners and marketers. There are already a big catalog of episodes on a ton of different topics like how to set the right goals, how to get sponsors, how to keep your virtual attendees engaged, and so much more! Plus I have on some of the top people in the industry sharing their wisdom - so go binge and take notes. · Episodes drop every Monday, and I sprinkle some bonus episodes in for you from time to time My guarantees to you: · You will get value from every episode. · You won’t be bored! Here’s what you need to do… Head to www.TradeShowU.biz and sign up for our email newsletter for the info on latest episodes, and I’ll even send you a free gift for doing so! And then get over to your favorite podcast platform: Apple podcasts Google podcasts Spotify Amazon and others SUBSCRIBE to Trade Show University so you don’t miss an episode! So thanks for listening! And keep coming back to campus here at Trade Show University – THE podcast for virtual and live events! Mentioned in this episode: Subscribe to the new Trade Show University YouTube channel! Check out the new Trade Show Universit
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