The FangledCast
Welcome to the Fangledcast, where we challenge our guests and listeners to think about marketing, business development and sales in creative ways to enhance and grow businesses. We hope every episode gets you thinking in new ways and fired up to implement powerful concepts growing your business and profits. Join us for a wide variety of interviews with entrepreneurs and leaders we admire, insightful topics that matter to us, and inquiries from our audience as well as other content that can help you enhance the way you do business.
S1 E49 · Mon, September 20, 2021
Episode 49: Strategy Before Tactics with Karl Hindle
video version https://youtu.be/l2EgXfECxSM Do you jump to tactics or take the time to do the proper research and work to build a core strategy rior? One of the most common causes for failure when doing a post mortem of a failed company reveals a lack of true strategy based on facts that matter to the target audiences. Join our chat to get some quality tips from the expert, Karl Hindle from WellSpring Digital https://wellspringdigital.com/
S1 E48 · Mon, September 13, 2021
Episode 48: Is Coaching Nonsense? With Brian Bachand
So many coaches banging on your LinkedIn door and it leaves one to wonder if any of them are worth knowing or working with. Join the chat with one who has incredible accomplishments as a business coach to help you sort through the masses of unqualified self-proclaimed experts to find someone who may be able to help you take your career or business to the next level. Video version: https://youtu.be/euQMROqHDB0
Mon, August 30, 2021
Episode 47: Qualitative vs Quantitative Research Cage Match With Grant Goodman?
video version: https://youtu.be/ndatuNl4vYU Should you build your Go-to-market strategy based on Qualitative or Quantitative research or a balance of both? How do you know if either is providing you with usable data? Join our conversation and let us know your thoughts.. We think you will find the conversation fascinating and thought provoking. It may change the way you see data., check out: https://proofpositioning.com/
S1 E46 · Mon, August 23, 2021
Episode 46: Sustainability, a Needed & Affordable Differentiator?
video version: https://youtu.be/_eCWtiwIkh4 Join our guest David Goodman as he explains the benefit to you, your organization, the community, and the world from implementing a sustainability program now and becoming certified. He has created a way of accomplishing this in your company without the exorbitant costs associated with sustainability certifications. Sustainability is a true value and can be your differentiator in a crowded market so be proud not only for doing the right thing, but also for doing it economically.
S1 E45 · Mon, August 16, 2021
Episode 45: Are Demographics Bullshit with David Allison
Video Version: https://youtu.be/zO9Wf5EVmXI Lets see if we can answer this question. Are demographics the key to understanding your market or are they outdated, un-useful, or a waste of your money? Let's dig into this together with David Allison, Founder of www.valuegraphics.com I am certain this conversation will get you thinking in new ways and help you rethink how you build your brand and go-to-market strategies. Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ & Viddyoze: https://bit.ly/3pujKvh
S1 E44 · Mon, August 09, 2021
Episode 44: Ethics as a Competitive Advantage with Richard Messing
Video version: https://rb.gy/aw4osf Join the conversation with Richard Messing of the Kotel Group LLC for a discussion about how positive ethics not only are a source of pride for companies but in many cases can provide a true competitive advantage for your company. You can learn more about running an ethical business and how it can become one of your competitive advantages by visiting: kotelgroup.com kotelbusiness.org Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ & Viddyoze: https://bit.ly/3pujKvh
S1 E43 · Mon, July 19, 2021
Episode 43: Translation for Global Communication
Video version: https://rb.gy/qmppvb Properly converting marketing copy from one language to another is not possible with simple translation programs like google translate. We use a variety of vendors for our clients' needs when expanding their global footprint depending on the actual need and application. Wendy Pease, owner of Rapport International, a multilingual translation company and I discuss how important translation is to helping companies communicate on a global level. Translation alone is not the answer. Converting text into another language so it also culturally communicates the value to the reader is key. After working in over 120 countries both successfully and not so successfully with a variety of translators, the message of this conversation should help you to avoid those same mistakes many companies make. Check out Wendy at: https://www.linkedin.com/in/wendypease/ then buy her amazing book: https://rb.gy/7swgsb and her company: https://www.rapporttranslations.com/ If you require conversion to other languages, don't be fooled by automation. skilled marketing translation is an investment worth its weight in gold. Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ & Viddyoze: https://bit.ly/3pujKvh
S1 E42 · Tue, July 06, 2021
Episode42 Innovative Lending in Agriculture
video version: https://youtu.be/tNeDnH4cx2Q Today is your day to rethink farming and Agriculture. Even if you are not interested in agriculture, we think you will enjoy this conversation. Our guest Hollie Bunn is an expert in everything finance for the agricultural market and I was honored that she was willing to share her expertise with the FangledCast audience about ag finance regenerative agriculture, and sustainability. Enjoy the conversation as we dig deep into how farmers innovate and how special financing makes it possible. Even if you are not interested in agriculture, we think you will enjoy this conversation Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/im... & Viddyoze: https://bit.ly/3pujKvh
S1 E41 · Mon, June 14, 2021
Episode 41: Repair Your Reputation with Rajiv Jadhav
video version: https://youtu.be/6JwaxM4k8E8 Have you seen a business or person crushed by fake or nasty negative reviews, character attacks, and massive trolling? It is far too easy for someone to lob nastiness over the wall from their anonymity and attempt to destroy your reputation and most of us don't realize what to do about it. We know that many reviews and ratings are either not real or the result of an exaggeration in the moment yet these days they are critical to our lives and our businesses. Join me and Rajiv to learn that there are ways to deal with false and negative reviews and comments that can hurt our future, Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ & Viddyoze: https://bit.ly/3pujKvh
S1 E40 · Tue, June 01, 2021
Episode 40: The search for the value of finding your business coach
Video Version: https://youtu.be/LCKm6ZJRs7o If you are "coach skeptical" or just "coach curious", this is the panel discussion for you. After the global shutdown, many who lost their jobs flooded the market with new titles like coach and consultant to fill gaps in their employment history. This added a new layer of complexity when seeking a well seasoned, trained, and experienced coach to help advance your career and performance. We ask how many of these newly minted coaches and consultants are actually trained and qualified to perform the duties required by their new titles. I invited Mary Henderson, John Knotts, and Julie Hruska, known and proven coaches whose work predates the pandemic and have years of great success helping clients take their game to the next level and beyond. The goal here was to define what a coach really is, the kind of training and experience to look for when seeking one, and how to filter through the vast coach offerings to find your perfect flavor & fit. Join the conversation to learn from these experts.
S1 E39 · Mon, May 24, 2021
Episode 39: Behind the Scenes in Private Equity with Chris Ahearn
video version https://youtu.be/NblYSzVxZcI Chris Ahearn Operating Partner of The Sterling-Group goes above and beyond today describing the inner workings and thought of successful Private Equity firms and how they operate. The stereotype of PE as vultures ready to pick apart companies portrayed in "Barbarians at the Gate" is far from the reality in the vast majority of the work of Private Equity firms today. We discuss how PE firms purchase companies based on their potential to grow and prosper until they reach new height. We cover all stages from pre-purchase, due-diligence, acquisition, and growth. Even if you have a background in PE, you will enjoy this conversation that not only discusses PE but more so the thought processes behind the decisions made. No more Den of Thieves, but instead, breathing new life into companies and taking them to the next and further levels. Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ & Viddyoze: https://bit.ly/3pujKvh
S1 E38 · Mon, May 17, 2021
Episode 38: Bias and the proactively civil workplace with Sejal Thakkar
Video Version https://youtu.be/Jky7KzqwrOM Why do so many companies wait until the S%$t hits the fan before they recognize that there are ways to bring a diverse workforce to the table to recognize and learn from their their differences? Listen to a conversation with our guest who is both an attorney and the Chief Civility Officer of her company TrainXtra. My guest Sejal Thakkar masterfully works with companies and individuals to advance interpersonal relationships and enhance positive relationships between people of diverse backgrounds. Rather than the idea of coexistence, what would happen if instead we helped people to learn from what makes us unique and enhance our lives. Helping folks first recognize their own biases, better known as unconscious beliefs & pre-conceived notions is the first step. Please watch or listen to see how her vast experience and training can help you. Is it also time to focus on micro affirmations? Please check Sejal out at: Tedx talk link: https://youtu.be/3IBn_JkH1Kw Company website: Www.trainxtra.com . Linkedin profile: https://www.linkedin.com/in/sejalthakkar
S1 E37 · Mon, May 10, 2021
Episode 37: Exploring Super Niche Marketing with Chala Dincoy
Video version: https://youtu.be/510VG-Hj158 Chala Dincoy known as the master re-positioner joins the FangledCast to explore the TRUE POWER of finding your micro niche that can exponentially help grow your business. Her superpower is the ability to help you as a B2B service provider reposition your marketing message to successfully sell to corporate clients. Our animated chat digs deep into multiple examples that can help you rethink how you go-to-market and position your business for smooth sailing in an ocean of savage competition. To get to know her better, please check out the following links: https://program.repositioner.com/lead-gen-masterclass www.repositioner.com www.chaladincoy.com And for two of my favorite podcasts, also please check out: https://www.youtube.com/channel/UCPadNr4E29FsXMy5Hqkr-mQ Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ & Viddyoze: https://bit.ly/3pujKvh
S1 E36 · Mon, May 03, 2021
Episode 36: The Magic & Power of 3D Animation with Joe Rule
Normally we don't say this, but please watch the video version to see all the cool images we are profiling in the conversation @ https://youtu.be/7YEkVGadPT8 Ever needed to explain the unexplainable? How about demonstrating something your eyes may not be able to easily see? Think about how 3D animation can be up tot he task while wowing the audience? 3D animation starts with the wow and follows up with the how in ways that may be impossible to show when you promote your products to your audience. Join the conversation to understand how Joe Rule of Raconteur http://raconteuranimation.com/ can help your business visually educate customers in ways that wow. Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ & Viddyoze: https://bit.ly/3pujKvh
S1 E35 · Mon, April 26, 2021
Episode 35: Women CEOs who kill it in manufacturing with Susanne Nordman
Video version https://youtu.be/6cHRwX2MlNc The days of seeing the role of CEO in manufacturing as a strictly boys club are long past. Join the conversation today to hear how Susanne took the reigns of Obsidian Manufacturing Industries and with the confidence of her team continued its growth and sees great things in their future. The conversation stops being about female CEOs quickly though and digs into a successful CEO's views of the use of marketing in heavy industry both from the application of internal resources and when it makes sense to seek outside help. The most impactful part of this conversation may get you to rethink marketing for B2B manufacturers beyond the old days of sell sheets and a box of donuts. It instead focuses on the need for a clear brand story, value proposition, and a total in depth understanding of the true needs, pains, and desires of what potential customers need to solve. Please let us know your thoughts. Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ & Viddyoze: https://bit.ly/3pujKvh
S1 E34 · Mon, April 19, 2021
Episode 34: Mansur Khamitov, a true expert global trade & marketing professor who lives what he teaches.
I had the incredible honor to get Mansur Khamitov on the FangledCast to discuss his expertise in the global market now that he has taken his years of accomplishments into the classroom as a professor at Indiana University. Far too often critics of academia diminish the incredible advantage of getting a degree in business leading to an MBA to build a foundation for future success in the business world. The most common cliché that normally is proven as the exception and not the rule is "Those who cant do teach." Yes, there may be professors we have all met who might resemble this insult, but Professor Mansur is not that guy. He has hands on life experience and successes in the corporate world that provided him an incredible advantage for teaching our next generation of business leaders. Join the conversation here to learn about his work on multiple continents and how these successes lead to his unique ability to continue his research and elevate the students who get the privilege of being in his classes. Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ & Viddyoze: https://bit.ly/3pujKvh Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won’t Get You There https://amzn.to/3r0zisT
S1 E33 · Mon, April 12, 2021
Episode 33: Vegas Style "Super Niche" marketing with Tim Evans
When the head of marketing at one of Las Vegas's premier strip hotels gets his entrepreneurial spirit behind turning an interesting idea into a major profit center for the company, heads turned. Tim Evans recognized a minor event with a niche population taking place regularly at his hotel and the entrepreneurial light bulb appeared above his head. He recognized a population who loved the event, had funds to spend, and spent it freely while enjoying what soon became a weekly event. Listen and learn how this grew from an idea to a weekly event, to many more events, and eventually a major profit center for the hotel. Finding a Super Niche that you can serve better than anyone else, similar the concept of blue ocean strategy, can be a path to great profits and smooth sailing in your company. Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ & Viddyoze: https://bit.ly/3pujKvh Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won’t Get You There https://amzn.to/3r0zisT
S1 E32 · Mon, April 05, 2021
Episode 32: How a Manufacturer's CEO Views Internal vs External Marketing
https://youtu.be/akymQntVbQ8 Eric Erwin, CEO at FloraCraft took some time to discuss how a manufacturer in both the B2B space and the B2C space view marketing as a function in their overall strategy. Join the conversation and let us know how his nuggets of wisdom apply in your work. You can find Eric as follows: https://www.linkedin.com/in/ericerwin/ https://www.floracraft.com/ Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ & Viddyoze: https://bit.ly/3pujKvh Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won’t Get You There https://amzn.to/3r0zisT
S1 E31 · Mon, March 29, 2021
Episode 31: Personalized Marketing with Sound with Geoffrey Stern
Join the conversation to share a story taking the power of personalization to the market as a solid tactic leading to delighted customers and converting every touch into advocates for your brand. If you've ever been delighted by the personal messages and sounds when squeezing a build a bear toy, you have Geoffrey to thank. Now lets see how we use that amazing delighter to excite your customers and clients. We love the idea of meeting every touch at their model of the world and speak directly to them. Let us know if you think this is a way to accomplish this Check out Geoffrey at linkedin.com/in/geoffreystern www.voice-express.com Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won’t Get You There https://amzn.to/3r0zisT
Mon, March 22, 2021
Episode 30: Coaching Founders to Massive Success With Tim Kubiak
If you are a founder of a business, know one, or want to be one, this interview is for you. Tim Kubiak has a stellar track record helping Founders of all kinds take their business to great places. When we say all kinds, there are some that begin with just an idea and others have tried to start but get stuck behind a speed bump that Tim can help them get past to grow. We hope you take the time to listen as the nuggets of knowledge keep coming all the way to the end of the recording. Please feel free to join the conversation in the comments, subscribe to the FangledCast, and tell a friend about the show. You also can check him out at: https://www.linkedin.com/in/timkubiak/ https://timkubiak.com/ Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won’t Get You There https://amzn.to/3r0zisT
S1 E29 · Mon, March 15, 2021
Episode 29: Incredible Video Presentations with David Maldow
This episode is a must watch video version. The audio version will leave you wondering what you are missing, If you are about to listen, we urge you to stop and click here: YOU TUBE: https://youtu.be/oLqFDvRMY5M We are sharing how you can take ordinary video meetings, video recordings, and more to the next level. We teach you how to use open source software to wow, and amaze your audience. If you want to check out the course, please click here: https://virtualpresentercourse.com/impact25/aff/5/ For those who watch this video presentation, clicking on the link will take US$ 50.00 off in the cart. Our students report that learning is easy and the results have led to amazing results. Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won’t Get You There https://amzn.to/3r0zisT
Sun, March 07, 2021
Episode 28: Navajo (Dene) Entrepreneurship with Palmer Gambler of Stoic Native Clothing
Have you ever wondered where the Entrepreneurial spark begins for most? I had to ask the question of Palmer Gambler, who grew up on the Navajo (Dene) reservation how in a community not known for having a multitude of role models to mentor him went from spark to successful fashion line. Join this conversation to learn more about Dene culture, entrepreneurship, and how Stoic Native Fashion got its name and went from a clever idea to a thriving brand. Check out Stoic Native Clothing at: https://www.stoicnativeclothing.com/ Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won’t Get You There https://amzn.to/3r0zisT
S1 E27 · Sun, February 28, 2021
Episode 27: Fractional CMO with a little SaaS with Mark Evans
Mark Evans has become known for his innovative approach to marketing in the SaaS world. For those who don't know these letters, they stand for Software as a Service. By acting as a FCMO (Fractional Chief Marketing Officer) he is able to bring Executive level Marketing expertise to his clients who are not in a position to support a full time marketing executive. Check out our conversation to hear his brilliant insights into how FCMO may be a solution for your company, especially if you are in the SaaS market space. Also check out: The Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ to take your video presentations to the next level Also, https://bit.ly/3r3nXaR to get incredible animations and overlays to promote your brand. Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won’t Get You There https://amzn.to/3r0zisT
S1 E26 · Mon, February 22, 2021
Episode 26: CRM the right way with Jeroen Corthout
CRM is either loved or loathed by sales teams all over the world. The myth is that if you do not go with the largest and most known CRM, SalesForce.com you will fail and many don't do a proper search for alternatives that can provide a great CRM experience more custom fit to your need and at a lower cost. The part of the conversation that seems to be missing is how the selection process should be made and how it will be implemented. Who should be part of the selection and implementation process? What are best practices leading to success? Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast growing startup companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to follow up the leads for their software company in an easier way. They built Salesflare, which pulls customer data together automatically and then actively helps you to follow up. Check out or conversation to see if the most popular is for you, or if you can be better served by looking to the alternatives in the market. www.salesflare.com is a great starting point to understand one of the great alternatives available. Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won’t Get You There https://amzn.to/3r0zisT
S1 E25 · Mon, February 15, 2021
Episode 25: Influence Marketing realities with Jason Falls
Join us as we dig deep with Influence marketing expert, Jason Falls. He helps break down not only what influence marketing actually is & where it began but also how business of all types can utilize this tool to help implement their go-to-market strategy. Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. He has worked with a number of the world’s most iconic brands including Buffalo Trace, Weller, 1792, Jim Beam and Maker’s Mark bourbons, GE Appliances, AT&T, Valvoline, Humana, Rawlings, Tempur-Pedic, Fireball Whisky, General Motors and more. His third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, is due February 23 from Entrepreneur Press. find him at: https://jasonfalls.com His book Winfluence - Reframing Influencer Marketing to Ignite Your Brand https://amzn.to/2Zlu6mw Cornett's: https://teamcornett.com Examples we discussed in the FangledCast 1792 Bourbon: https://1729bourbon.com 1792 Style: http://style.1792bourbon.com Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won’t Get You There https://amzn.to/3r0zisT
S1 E24 · Mon, February 08, 2021
Episode 24 Tom Antion explains how an entrepreneur works 80 hours a week to avoid working 40 hours for someone else
Tom Antion has never had a job. He's an Internet Multimillionaire "guy next door" and founder of the only licensed, dedicated Internet marketing school in the country. He's the subject of a Hollywood Documentary "The American Entrepreneur" premiering spring 2021. We had a great time digging into his history and many of the tips he offers to folks who take his courses and mentoring to help them be successful in ways. Tom is an extremely creative, kind, and generous guy who shares his path of success with his clients. Please check him out at: https://antion.com/ website https://screwthecommute.com/ podcast https://imtcva.org/ internet training center Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won’t Get You There https://amzn.to/3r0zisT
S1 E23 · Mon, February 01, 2021
Episode 23: AI (Artificial Intelligence) super-accelerates distributor sales with Benjamin Cohen
This is a must listen episode with CEO, Benjamin Cohen to help better understand what AI (artificial intelligence) actually is and how it will help your sales team grow and flourish. A properly implemented AI can help resolve the following problems in your sales team: 1) Reinvigorates existing sales team members to get back in the game and grow 2) Reduce new sales hire churn by getting new recruits up to speed and efficient sooner 3) Enabling inside sales / customer service to be more efficient and knowledgeable 4) Positively predict next steps with new and existing customers 5) more The accomplishments and results are undeniable, so join the conversation and learn more about the truth of AI. Please like, share, and enjoy this episode then subscribe to the FangledCast for future interviews that are designed to help you think in new ways about business Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/3pCD5LD Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won’t Get You There https://amzn.to/3r0zisT
S1 E22 · Mon, January 25, 2021
Episode 22: Landmines everywhere when trying to bring a new food to market with Mark Bogomolny
If you think grandma Edna's special sauce or uncle Billy's herbal fizzy drink is your path to being a billionaire, think again and do your homework before investing. My conversation with food marketing and sales expert Mark Bogomolny is an eye opener for those who think bringing a food or beverage item to the market shelf is an easy path to great success. Certainly it is not an impossible task, but if you ever thought you have that wonder-food that will make your life fortune, this is the conversation you need to hear. Bringing a new food to market requires true expertise, patience, contacts, and more money then you might have ever considered. We hope you enjoy the conversation and learn a thing or two. Please consider liking, sharing, and commenting on the video then subscribe to the FangledCast for past and future interviews. Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won’t Get You There https://amzn.to/3r0zisT
S1 E21 · Mon, January 18, 2021
Episode 21: Let's ask JD Gershbein if Humor Belongs in the Workplace
People love to laugh. Described as a man who defies description, JD Gershbein exemplifies the verve and vision of the social media world. He is that unique blend of scientist and artist, combining the pragmatic with the whimsical to deliver an extraordinary and deeply moving personal brand experience. Oh, and he is a great guy who leads with a heart of kindness and service... (and is one of my favorite people) Laughter is a mood elevator causing us to release endorphins and encephalins that can even raise our pain threshold. More importantly, humor makes us happy, brings us together, and is a great way to be part of the team and fit in too. Let's face it, a fun workplace is a place most of us prefer to go every day. So my friend JD Gershbein and I have fun digging into this phenomenon during the era of cancel culture. We ask the thought provoking questions and discuss how we improve our work lives through humor as well as the limits that separate good fun and an uplifting workplace from a toxic and inappropriate office. There is a fine line and it matters! We also discuss what being funny means about you and others. We hope you get more than a few laughs as you join in this discussion. Described as a man who defies description, JD Gershbein exemplifies the verve and vision of the social media world. He is that unique blend of scientist and artist, combining the pragmatic with the whimsical to deliver an extraordinary and deeply moving personal brand experience. Oh, and he is a great guy who leads with a heart of kindness and service... (and is one of my favorite people) Please check out JD at his web sites: https://jdgershbein.com/ https://owlishcommunications.com/ You also should follow him on LinkedIn at: https://www.linkedin.com/in/jdgershbein/ He is the original LinkedIn coach as well as a brilliant media and marketing consultant. I've never had a conversation with JD that did not make me better at what I do. Please join in on the conversation by leaving a comment, like, share, & tell 3 friends about the video. We also hope you choose to subscribe to The FangledCast to check out past interviews and be the first to hear new ones. We would love to hear your thoughts. Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn
S1 E20 · Mon, January 11, 2021
Episode 20: Jason Cutter and the power of building and coaching Stellar Sales Teams
What are the traits that make up an ideal sales team and how do you coach and mentor them into a force to be reckoned with. Jason is an expert in recruiting, training, coaching, and mentoring sales teams that provide superior performance for their companies. Enjoy our conversation into the ways he makes this a reality for his clients. If you like what you hear, please consider liking, following, and subscribing to the FangledCast for future content. Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won’t Get You There https://amzn.to/3r0zisT
S1 E19 · Mon, January 04, 2021
Episode 19: Curt Anderson and the power of the E-Commerce Configurator.
Join E-Commerce expert Curt and I for an in-depth discussion on the power of engaging your customers with the power to configurate their own version of your products on your we site. Curt Anderson founded an eCommerce company in 1995 that was ranked 3X on the Internet Retailer Magazine Top 1000 eCommerce Companies. Curt is the author of “Stop Being the Best Kept Secret" an eCommerce resource guide for manufacturers. Use the link below to grab your own copy of his brilliant book: Stop Being the Best Kept Secret https://amzn.to/3gQje8t If you like this interview, please like it, subscribe to the FangledCast and tell 3 friends. Stream and video Conference Like A Pro: Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won’t Get You There https://amzn.to/3r0zisT
S1 E18 · Mon, December 28, 2020
Episode 18: Your Digital Twin with Greg Mischio
Join in the conversation with my guest Greg Mischio to learn what a digital twin is and how it can help you to boost your ability to grow your company. Imagine being able to replicate yourself in a way to get far more bang for your buck. Greg is a true leader in the realm of social media marketing and content creation. He is the Owner and Founder of Winbound, a marketing agency that provides content marketing for small marketing departments with a focus on manufacturing and industrial verticals. Winbound provides a content + marketing approach, creating content that’s mapped to the customer journey and marketing for distribution via search, social and niche-based paid advertising. Winbound’s clients have enjoyed double and triple digit increases in traffic and leads. Check out: website https://winbound.com/?utm_medium=guest%20podcast&utm_source=fangled&utm_campaign=digital%20twin digital twin info https://winbound.com/manufacturing-marketing/?utm_medium=guest+podcast&utm_source=fangled&utm_campaign=digital+twin LinkedIn: https://www.linkedin.com/in/gregmischio/ Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won’t Get You There https://amzn.to/3r0zisT
S1 E17 · Mon, December 21, 2020
Episode 17: Christopher Nesbit & I discuss strategic marketing power for Industrial B2B companies
There is a difference between Strategic Marketers and Tactical Marketers. More so, there is also a cast difference between B2B specialists and Consumer specialists. There is real power in building a positive brand and a strategic go-to-market playbook in the industrial space. The days of thinking of marketing as some sell sheets, a magazine add, and trade show is all you need to be a goliath in business are over. IMPORTANT MESSAGE: Your company brand is far more than just the product it makes Please join in the conversation and find ways to re-imagine how strategy is built and implemented turning industrial interests into thriving companies converting every touch into voracious advocates for your brand. You can find Christopher at: linkedin.com/in/christopher-nesbit www.nesbitmarketing.com Stream and Video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won’t Get You There https://amzn.to/3r0zisT
S1 E16 · Mon, December 14, 2020
Episode 16: Busting Stupid Myths About Hiring Veterans with Ron Higgs.
After interviewing multiple HR directors off-line asking reasons they hear from others preventing companies from hiring veterans, I was able to ask my friend Retired Lieutenant Commander Ron Higgs to help me bust these myths. This interview will help clarify all the benefits veterans offer any organization and why you may choose to put them at the top of the resume pile when you are recruiting new employees. I'm sure you will get some great insights from this interview. Please enjoy the conversation, like the video, and of course subscribe to future interviews.
S1 E15 · Thu, December 10, 2020
Episode 15: Customer Experience is KING with Ben Baker
Ben Baker of "Your Brand Marketing" joined us in a deep conversation helping understand how customer experience can be among the most important aspects in helping grow voracious advocates for your brand. Ben describes his mission as follows: "I want to enable you to tell your story to your most important clients. . . your employees and develop your leadership teams, in order to bring that story to life!" Join us in this conversation and let us know your thoughts. You can reach out to ben as follows: https://yourbrandmarketing.com/home/ https://www.linkedin.com/in/yourbrand... Please consider subscribing to the FangledCast for more interviews and conversations and let us know what other topics may be on interest to you.
S1 E14 · Mon, December 07, 2020
Episode 14: Getting the most out of Recruiters with Kelly Robinson and Joel Lalgee
Lets challenge the world of recruiting to a new and higher standard. Jon the discussion to understand how stars in the recruiting world have turned the corner form the Hated Headhunter to true partnerships with companies and candidates to help find the right people for the right jobs. Joel and Kelly had fantastic input showing the light at the end of the tunnel getting past resume pushers who ghost clients, put their short term profits above long term successes with clients, and all the other bad habits that have plagued the recruiting world. Recruiters may have an upfront cost but when you get a great one in the loop, the long term benefit of getting the right person in a role is far more valuable than that cost. If you enjoy the conversation, please like, share, tell a friend, and be sure to subscribe to the FangledCast. You can reach out to our guests as follows: Kelly Robinson https://www.linkedin.com/in/krob/ https://pannaknows.com/ https://www.linkedin.com/company/pann... Joel Lalgee https://www.linkedin.com/in/bestrecru... <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhhmedia%2F&redir_token=QUFFLUhqbUc1OUl6UnJkS0JkN1ZnblM0ZWZBR2VYUGctZ3xBQ3Jtc0tuTnd5aHBEUjdjdTN6VUFtcElkQXJTZWE3SkpIT0JjT1Zmd0s1QnJaOGVfRERkV0dIa2YtUGhkeFBTOUZsdi1GUVk1cVdidXktZ0NjR1
S1 E13 · Mon, November 30, 2020
Episode 13: Competing as a Capitalist in a Corporatist Society with Matt Rogers
Matt Rogers and I have a great conversation about being competitive in a market that seems to become more anti-competitive every year. How do you compete in a market where large corporations spend more profits on lobbyists to create barriers to competition and privilege than they do on improving their products and services, delivery and implementation, customer service or anything else that a capitalist free-market model would obligate you to do? As we continue to muddy the water with inaccurate or deceptive definitions of words in the business world, one that seems to have almost totally changed its meaning is the word capitalism. As the world drifts more towards a model of anti-competitive corporatism putting a free market in check, new businesses have greater challenges in competing with the incumbents. While corporatism rewards those who lobby, cheat, and deceive, capitalism rewards those who innovate and simply perform better in every way than their competition. Join us to share ideas to help compete in this treacherous market and grow your business. In the interview, Matt Rogers referenced open-source technology that can help startups and small businesses scale and innovation rapidly and affordably. 1- https://snyk.io/learn/open-source-licenses/ 2- https://red.ht/38sMzUm 3- https://www.wired.com/story/wired-guide-open-source-software/ 4. https://www.designrush.com/trends/open-source-software-examples 5. https://sourceforge.net/6. https://www.synopsys.com/glossary/what-is-open-source-software.html Thanks for joining the conversation and please consider subscribing to this channel for more thought provoking interviews.
S1 E12 · Wed, November 25, 2020
Episode 12: Strategic Lead Nurturing with Eric Dickmann
Let's talk with Eric Dickmann about the gold you will harvest from leads you generate . STOP throwing your leads over the wall and hoping someone catches them. Real leads have value. So many misunderstand what lead nurturing really is and how powerful it can be to generate sales, powerful learning, and future advocates for your brand. Lead nurturing is not Lead Pestering, Lead Scheduling, or Lead Ignoring. Lead nurturing goes far beyond just creating a task to call a lead and then call them back. There are many ways to verify the quality of the lead you generate, create a strategic path to help cultivate their interest, help and encourage them through the buyers journey, and convert them into a voracious advocate for your brand. Also, a proper lead nurturing program is a treasure trove of insight and data gathering you can use to hone your message, processes, product development strategies, and more. Please join the conversation in the comments, subscribe for future FangledCast editions, and share with your friends. Find out more about my guest Eric Dickmann at: https://fiveechelon.com https://fiveechelon.com/the-virtual-cmo-podcast/ https://www.linkedin.com/in/edickmann/
S1 E11 · Mon, November 23, 2020
Episode 11: Graphic Design MUST be Strategic with Burns Brady
Many talk the talk about brand but to they live their brand's story? Yes, it sure is cheap to find an offshore vendor who can make a "cool" logo for your company but does cost savings get expensive when you replace a logo that is part of your overall brand strategy with something you find "cool"? Cheap almost always becomes extremely expensive and rarely impactful. Just because a person has designers software on their computer, does not mean they are a designer any more than a person with tons of woodworking tools is not necessarily a master craftsman. Join our conversation with Burns Brady to understand the skill sets, experiences, and accomplishments that set a software owner from a true artist who can create imagery and materials that live your brand story and help convert every touch into a voracious advocate for your brand. You can find out more about Burns Brady and his company, Brandocity by checking out these links https://brandocity.com/ https://www.linkedin.com/in/burns-brady-66312/
S1 E10 · Tue, November 17, 2020
Episode 10: Language and its power in marketing with Ron Tite
If you don't know Ron Tite, it is my pleasure to introduce you to him. He is one of the most respected leaders in the marketing and advertising space known for his concepts of unifying contet and advertising. We discuss several topic to help identify honest and clear ways to use language to promote your products and services to grow your business. We also discuss the power of building brand advocates for your brand and a number of other important concepts we think can help hone your skills as kings and queens of marketing.
S1 E9 · Tue, November 10, 2020
Episode 9: Alon Zaibert and I chat about Emotional Relevance in the workplace
How do you connect at a deeper level with someone when they are not in the room? Do you communicate in a manner that makes people feel something and remember you? Join our conversation where communication guru Alon Zaibert and I discuss ways you can improve relationships with every touch inside and outside of your business. Is emotional relevance the key to converting every person your company contacts into a voracious advocate for your brand? Learn more about Alon by checking him out at: https://www.alonzaibert.com/ https://www.alonzaibert.com/blog https://www.linkedin.com/in/alonzaibert/
S1 E8 · Thu, November 05, 2020
Episode 8: Curios employees are the most productive. A conversation with Michael Hvisdos
Michael Hvisdos of inquizo is an expert in the value of Curiosity in your workforce. Join this conversation to understand how curious employees may be the key to having the most productive workforce possible. This applies to all levels within your team. Imagine the possibilities of measuring levels of curiosity and then applying tools and techniques to increase those levels or maximum benefit to your organization. You can find out more after listening by checking out: http://www.inquizo.com/ https://www.linkedin.com/in/mjhvisdos/
S1 E6 · Thu, October 29, 2020
Episode 6: A conversation with Jeff Hyde to explore the importance of research for understanding
Jeff Hyde is one the best market researchers and strategists I know. Our conversation leads deeply into the importance of gaining understanding of your customer as a building block for the development of your truly targeted go-to-market strategic plan. Research can take on many forms beyond just qualitative and quantitative aspects. Experienced marketing professionals know that true understanding rarely comes from a simple unscientific survey. Understanding your customers true personas including aspects beyond the basics of their likes and dislikes is only the beginning. What to do with that data to then build a strategy including the tools needed to reach those customer is where the magic happens. Check Jeff out at https://ideasinfocus.com/
S1 E5 · Tue, October 27, 2020
Episode 5: with Konstantinos Apostolopoulos & Elia Gourgouris PhD confidence before competence?
a great conversation with Konstantinos Apostolopoulos & Elia Gourgouris PhD to examine the phenomenon of people valuing confidence more than competence and how to deal with this in the workforce. We dig deeply into ways to identify candidates and develop strategies to address this issue to better invest in great people in your company. We also simplify the definition of the Dunning Kruger effect and how to help burst the bubble that holds employees back from their true potential. Enjoy the conversation and learn from these two brilliant professionals. also, please check out these great books https://www.amazon.com/Keys-Navigatin https://www.amazon.com/Paths-Lasting-...
S1 E4 · Thu, October 22, 2020
Episode 4: Angela Cusack & the power of addressing the elephant in the room & the space between
Angela Cusack, founder of "Igniting Success" discusses practical ways to collaborate in partnership with companies to unleash their hidden potential. Our discussion focuses on the power of recognizing the elephants in the room, understanding what they represent, and calling them out intelligently to accelerate not only internal communications but also unlocking the potential for cultural growth leading to healthier and more profitable organizations. Please enjoy the lively conversation as you learn new approaches to better your own team by identifying "the spaces between". Igniting Success supports people and organizations to prosper by imagining the possibilities, inspiring choice, igniting hidden potential, and innovating a new future together.
S1 E3 · Mon, October 19, 2020
Episode 3: A conversation with Berta Media about the power of coaching and finding a qualified one
Post Covid, LinkedIn was seemingly flooded with millions members changing their title to include the word coach or consultant leaving the question, " Are they qualified or just seeking a pivot port in a tsunami of unemployment?" Also, we discussed the nuances that separate the function of coaches from mental health professionals like psychologists, psychiatrists, social workers, etc, Berta Medina and I had a frank conversation outlining the power of coaching when working with qualified coaches and the benefits it can bring. We also looked at the best ways to seek out a coach that is right for you and how to properly engage to get the most out of the experience. Please let us know what you think and also share your experiences both positive and negative about your experiences with coaches in your life.
S1 E2 · Wed, October 14, 2020
A conversation with expert Monte Clark about Coaches and Success
Monte Clark of Relevant Marketing Solutions joins the Fangledcast conversation to discuss how coaches can help you to grow your business through Social Media. We invited him to the conversation based on his vast experience and accomplishments as a coach mixed with his excellent teaching and coaching skills. We hope you enjoy the conversation and it helps you grow your personal brand and leverage LinkedIn and other social media platforms to grow your business. Social media should always be a component in your overall strategy to turn every touch into a voracious advocate for your brand.
S1 E1 · Wed, October 14, 2020
A conversation with Todd Joyce of Joyce Photography and Optic Lizard.
Join our conversation about professional photography and video production and its impact on professional marketing and your brand. Not every guy with a camera is a photographer. Years of experience and accomplishments as well a a professional approach to getting exactly what your marketing projects need are what you should seek when your brand matters.
Trailer · Mon, February 10, 2020
Welcome to the Fangledcast
Come join Fangled Technologies in a wide variety of discussions that can help enhance your Marketing, Business Development and Sales skills leading you and your company beyond next level performance.
loading...