Episode #025

• We discuss how U.S. podcast audiences have grown to 62 million listening weekly.

• We notice that for the first time, more than half (51 percent) of the U.S. population has listened to a podcast, up from 44 percent last year.

• We marvel at how over 144 million people, or 20 million more people than just a year ago, have listened to a podcast.

• We ask with all these people now listening, what are you doing to make sure they are listening to YOU?

• Kyle conducts a master class in content creation

What did we learn?

• Finding your Ideal Listener: When you figure out your topic, it leads you to online sources. Online sources lead you to people interested in that topic. These people? They are your potential future listeners.

• Define Your Ideal Listener: Refine your ideal audience thinking down to some specific details.

• Find Your Flock: Where there are two or more people interested in something, you can find something built around it (e.g. books, magazines, blogs, websites)

• Sort Your Flocks: When you find a flock, evaluate each flock by lurking with a purpose and learning up-to-the-minute dialog about your flocks.

• Expanding the Search: Choose active or recent discussions, statements, articles, or posts that best represent a point of view about your topic.

• Qualifying your Sources: Content Walking - Active issues, complaints, controversies, problems, and interesting points of view you find.

• Bird Watching with Purpose: Once you start reviewing, searching, collecting and visiting these flocks, the hope is that you will continue to revisit them over and over again until it becomes a habit.

• Go Do the Work: At one point you have to just take what you have and start podcasting so that you can learn what your audience likes and doesn’t like.

Shout Outs

• Happy 14th Podiversary to Dave Jackson and the School of Podcasting

Quotes

“[You] don’t need to build an empire.”
― John Carmack, Creator of DOOM

Additional Reading

• Marketing Land: U.S. podcast audiences keep growing, 62 million listening weekly

• Convince & Convert: The 14 Critical Podcast Statistics of 2019

• Top 7 Strategies: How to grow your podcast audience

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