On the Mic
We explore the business of creator-based media across podcasts, video, and emerging audio. We aim to educate, enlighten and push the industry forward. Hosted on Acast. See acast.com/privacy for more information.
Mon, December 12, 2022
The Future of Programmatic Buying with Bryan Barletta and Jordan Bentley
Some of 2022's hottest audio topics included brand safety, contextual targeting, making podcasting a top tier player, and creative strategy. As we close out our 2022 On the Mic season, we thought it best to end on a subject that could potentially present a creative option for each of these topics: Programmatic Ad Buying. In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying works, the evolutions in the technology, and why we shouldn't be afraid to embrace this emerging tech. For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. Hosted on Acast. See acast.com/privacy for more information.
Mon, November 28, 2022
Best Practices Are Always the Best Process…Or Are They?
Best practices have a tendency to rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign… But what if what we consider to be best practices are actually hindering us? Utilizing a “one size fits all” approach puts a limit on critical thinking and creativity and when it comes to advertising and creator content, what’s good for the goose definitely isn’t always good for the gander. In this episode of On the Mic, host Lindsay Smith is joined by Creative Director, Tony Carnevale, and Associate Account Director, Andrea Schwarzbach to discuss best practices, when they’re appropriate, and when we should toss them out the window. https://www.linkedin.com/pulse/proven-practices-process-stan-garfield/ - Proven Practices Process: Don't call it "best practice" https://anotheridea.substack.com/p/i-hate-best-practices?showWelcome=true - I Hate Best Practices by Tony Carnevale Hosted on Acast. See acast.com/privacy for more information.
Mon, November 14, 2022
Behavioral Economics and Advertising
We all have systems and research data that we can safely rely on to craft compelling advertising campaigns, but have you ever seen an approach and wondered “how did that idea work?!” In this episode of On the Mic with Ad Results Media, Lindsay and Nate are joined by Senior Copywriter, Ari Diozon, to break down human behavior and the subtle ways that advertisers can tap into human psychology to build more creative and impactful ads. For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. Hosted on Acast. See acast.com/privacy for more information.
Mon, October 31, 2022
Podcasting Insights: Where Are We Going? An Interview with Heather Osgood
When you think of conversations happening around the podcasting space, Heather Osgood has to be at the top of your list of sources to turn to. As the founder of True Native Media, Heather is truly a podcast advertising maven. From True Native Media, to the Podcast Broker, and hosting The Podcast Advertising Playbook, Heather is an absolute specialist in the space. In this episode of On the Mic with Ad Results Media, Lindsay and Nate sit down with Heather to discuss her hot takes on programmatic buying, dynamically inserted ad reads, her newest project The Podcast Broker, and of course, the lime green elephant in the room: Spotify. Hosted on Acast. See acast.com/privacy for more information.
Mon, October 17, 2022
How Did We Get Here? The Winding Paths to a Career in AdLand
Whether you take the main roads of higher education and internships or one of the many scenic routes that wind across the sprawling career landscape, there's no right or wrong way to arrive at a given field—least of all one as dependent on diverse perspectives as advertising. In today's episode, Lindsay and Nate are joined by Ari Diozon, Evan Brown, and Kelsie Utz to discuss the various trajectories that led them to the ad industry, the lessons they've brought with them, and how working in advertising has shaped their careers. Hosted on Acast. See acast.com/privacy for more information.
Mon, October 03, 2022
By Any Other Name: Creators and Influencers with FleishmanHillard
What separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wilmes of FleishmanHillard—a global PR and marketing agency—to discuss the differences and overlap between these two familiar styles of digital media-makers, and the different approaches brands should take when partnering with each. For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. Hosted on Acast. See acast.com/privacy for more information.
Mon, September 19, 2022
Beyond the Movement—A Conversation with Bryan Barletta and Andrea Schwarzbach
As podcasting continues to grow, the industry events are getting bigger and better. On today's episode, Lindsay and Nate are joined by Bryan Barletta of Sounds Profitable and ARM's own Andrea Schwarzbach to discuss their takeaways from Podcast Movement, as well as how they hope the event—and the podcast industry as a whole—continues to evolve in the years to come. For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. Hosted on Acast. See acast.com/privacy for more information.
Wed, September 07, 2022
When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics
Without third-party tools like cookies, advertisers will have to work harder to reach the right audience—or will they? In fact, creators are already in the business of curating highly engaged audiences. And the right brand partnered with the right creator can mean life-changing growth potential for creators and lifelong brand loyalty from their audience. Today, Dave Coulter joins to talk to us about how Daily Driven Exotics got started, the impact of brand partnerships, what he thinks about the changes coming to third-party data, and the wisdom of letting creators do the driving (literally). For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. For more on our thoughts on the power of creator marketing, check out our AdAge article on future proofing your brand. https://adage.com/article/marketing-news-strategy/futureproof-your-brand-creator-marketing/2424956 . Also be sure to check out Daily Driven Exotics on YouTube! https://www.youtube.com/c/DailyDrivenExotics Hosted on Acast. See acast.com/privacy for more information.
Mon, September 05, 2022
When Cookies Crumble, Part 1: How Creator Marketing Can Help Brands Wean Off Third-Party Data
Like it or not, Google promises its third-party trackers are going away… Eventually. And while the exact moment of the browser cookie’s demise is a bit up in the air, its impact on advertising is already undeniable. Will the impending Cookiepocalypse be the end of advertising as we know it? Not likely. Still, brands can and should start preparing now, while it’s still possible to see the cookie jar as half-full. Today, we’re joined by Gretchen Smith, Vice President of Media at ARM, to talk about how creator marketing can make brands resilient to the dawning of this brave new cookieless world. For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. For more on our thoughts on the power of creator marketing, check out our AdAge article on future proofing your brand. https://adage.com/article/marketing-news-strategy/futureproof-your-brand-creator-marketing/2424956 Hosted on Acast. See acast.com/privacy for more information.
Wed, August 24, 2022
After These Messages: A Research Follow Up With Sounds Profitable
Which is better: Host-read, or scripted ad reads? According to a new ground-breaking study from Sounds Profitable, the best answer might be... Yes. In this special edition of On the Mic, Tom Webster joins Lindsay and Nate to discuss what their latest study means for your podcast advertising strategy. Spoiler alert: there are no simple answers. But the data paints an incredibly useful picture for those of us who have been hungry for more data on the relative effectiveness of podcast ads. For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. Hosted on Acast. See acast.com/privacy for more information.
Mon, August 22, 2022
Self Made Millennial: An Interview with Madeline Mann
When you think about chart-topping social media content in 2022, you probably picture viral dances or remixed memes. Madeline Mann breaks out of those boxes. After creating a successful YouTube channel at Self Made Millennial, she’s continued to find success with short-form video on TikTok and beyond. Her secret? Drawing from her HR background to fill a niche for career-focused coaching from a recruiters POV. Today, she joins us to talk about how she got started, the importance of authenticity, what she looks for in brand partnerships, and her takeaways from VidCon 2022. For more information on Madeline and Self Made Millennial, visit madelinemann.com or give her a follow on LinkedIn and YouTube . For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog !. You can also follow us on LinkedIn, Twitter, and Instagram. Hosted on Acast. See acast.com/privacy for more information.
Mon, August 08, 2022
The Sports Podcast: A Powerful Player in Your Marketing Game Plan
Ah, sports—the niche that launched a thousand niches. On today's episode, Senior Copywriter and avid sports-watcher Evan Brown joins Lindsay and Nate to talk about why we love sports podcasts, how sports podcasts became so prolific, how brands can advertise to sports fans strategically, and the diversity of the genre. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show For more information on Ad Results Media, visit us at adresultsmedia.com . For a full transcript of this episode, visit our blog . To stay up to date on ARM happenings, be sure to follow us on LinkedIn , Instagram , and Twitter . Hosted on Acast. See acast.com/privacy for more information.
Mon, July 25, 2022
The Creator Event of the Year: A Lookback at VidCon 2022
VidCon is where today's hottest creators, industry leaders, and fans converge. In today's episode, Nate and Lindsay are joined by some of ARM's leaders to discuss the growing creator economy, key takeaways from the conference, memorable run-ins with TikTok stars, and the increasing focus on short-form video. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Weren't able to attend VidCon this year? You can catch creator talks and key notes on their YouTube page located here: https://www.youtube.com/user/vidcon/videos Hosted on Acast. See acast.com/privacy for more information.
Sun, July 10, 2022
Podcast Ad Tech Predictions for 2022—An Interview with Bryan Barletta
Podcast ad tech is developing at a faster pace than ever, which means it's an exciting moment for Bryan Barletta of Sounds Profitable. Today, Bryan joins us to talk about what's new for Sounds Profitable, how things are evolving in the world of ad tech, his predictions for the rest of 2022, and what advertisers need to know about programmatic. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Sun, June 19, 2022
Why Not Both? The Benefits of Host-Read and Pre-Recorded Podcast Ads
If you're buying podcasts ads, you might wonder which works better: host-read ads, or pre-recorded spots read by voice talent. The answer? Yes! On today's episode, Creative Operations Specialist Brit Garcia joins Lindsay and Nate to discuss the differences between host-read and pre-recorded spots, why varying your ad reads is better than going all in on either, and how creative direction differs for each format. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, June 06, 2022
Going Viral, Part 2: How Content Spreads
We're surrounded by viral content all the time. But it isn't always clear how content goes viral in the first place. In today's episode, ARM Creative Director Tony Carnevale and Copywriter Molly Bruchhaus talk about exactly what it means to go viral, how advertisers can make going viral more likely, and why some platforms seem to encourage virality more than others. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Tue, May 24, 2022
Going Viral, Part 1: Surveying the Viral Adscape
Clients often dream about their ads going viral. But is there a secret to making it happen? In this first episode of our series on Going Viral, ARM Senior Copywriter Ari Diozon joins to talk about some of viral ads that have caught her eye, get Lindsay and Nate's real-time reaction, and discuss why some viral campaigns land while others flop. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, April 25, 2022
Creative Pursuits: Bringing Your Whole Self to Work
One of the best things about of working at an ad agency is connecting with tons of creative co-workers. In today's episode, ARM team members Tony Carnevale, Brit Garcia, and Ari Diozon join Nate and Lindsay to chat through how they bring their whole selves to work, how after-work interests and hobbies can translate to on-the-job skills, and how having multiple hobbies can foster creative thinking. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, April 11, 2022
Podcast Music, Part 3: The Grand Finale
As we round the final corner on our Music in Podcasting series, Evan unveils the finished music for Lindsay and Nate. Do we have a new theme song, or is it back to the drawing board for Evan? Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, March 28, 2022
Podcast Music, Part 2: First Passes
In this episode, we continue our Music in Podcast series with Senior Copywriter and musical wunderkind Evan Brown. Will Evan prove to be the Danny Elfman to Lindsay and Nate's Tim Burton? Will the trombone and/or theremin make an appearance in the new theme music after all? These are the kinds of questions that only make sense once you listen to the episode. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, March 14, 2022
Podcast Music, Part 1: Setting the (Sound)stage
Have you ever thought about the music that plays on your favorite podcast? We sure have. In fact, we tapped Evan Brown—ARM Senior Copywriter, pun-master, and talented composer—to help us rethink the theme music for this show now that we're into Season 2. In today's episode, Evan kicks off our new Music in Podcasting series by walking us through his thoughts on composition for podcasting, indulging a few of our hot takes on podcast theme music, and helping us get to the bottom of what On the Mic's new theme music might sound like. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Sun, February 27, 2022
Game On: An Interview with MeganPlays
MeganPlays is a content creator and gamer most known for her Roblox community on YouTube and TikTok. In this episode, we talk with Megan about building your audience on YouTube, how to choose the right advertisers for your audience, and answer the question you might be asking yourself right now: What exactly is Roblox? Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, February 14, 2022
Fun for the Whole Family: An Interview with The McFarlands
Dan, Colin, and Dylan McFarland—better known as The McFarlands—have been affectionally dubbed "your mom's favorite TikTok page" after amassing millions of followers from their viral TikTok skits. Today, they join Lindsay and Nate to talk about how it all started, what's next for the fun-loving creator fam, how to deliver ads that people love, and more. Hilarious (and wholesome) as ever, we know you'll enjoy this conversation as much as we did. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Sun, August 08, 2021
The Power of Authentic Endorsement: A Conversation with Jon Favreau and Mark Krojansky
Jon Favreau is the former director of speechwriting for President Barack Obama and co-founder of Crooked Media, where he is co-host of the political podcast POD Save America. Mark Krojansky is Senior Vice President of Marketing at Stamps.com. On today's episode, Jon and Mark join Ad Results Media CRO Steven Shanks to talk about the special relationship between Crooked Media and Stamps.com, the power of authentic brand endorsements, and how podcast ads are driving massive customer growth for brands. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, May 03, 2021
Do We Have a Deal? Negotiating Media From Both Sides of the Buy
Negotiation is never as simple as splitting the difference. On today's episode, Lindsay and Nate host a conversation about the art of deal-making. We talk about whether there's a secret to getting a "yes," the mindset negotiators need to be effective, and the importance of appreciating the other side's point of view. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, April 19, 2021
True Crime, Part 3: An Interview with True Crime Obsessed
Patrick Hinds and Gillian Pensavalle are the hosts of True Crime Obsessed, a show that manages to cover true crime stories in a consistently energetic an unapologetically hilarious format. On today's episode rounding out our True Crime series, Patrick and Gillian talk about about the origins of the show, how they decide on content, and their thoughts on why we're true crime obsessed ourselves. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Tue, April 06, 2021
True Crime, Part 2: An Interview with Delia D'Ambra
Delia D'Ambra is an investigative journalist and host of Park Predators, CounterClock, and Dark Arenas. On today's episode continuing our series on True Crime, Delia shares her creative process, lessons she's learned as a true crime content creator, and her thoughts on we're drawn to true crime. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Wed, March 31, 2021
The Blurred Line Between Podcasters and Influencers: An Interview with Bert Kreischer
Are podcasters influencers? And how should marketers incorporate podcast in their influencer strategy? On today's episode of On the Mic, we're rebroadcasting a conversation between Ad Results Media CRO Steve Shanks and Bert Kreischer to discuss how the definition of influencer is expanding to include audio-first creators, and what that means for advertisers. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, March 22, 2021
True Crime, Part 1: Why Can't We Stop Listening?
Why can't we get enough of true crime? On today's episode of On the Mic, Lindsay and Nate talk through some of the surprising science behind our obsession with all things villiainous—and whether our fascination might be healthy after all. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, March 08, 2021
The History of Podcasting
Believe it or not, there was a time before podcasting. In fact, for most of its history, podcasting was hardly a blip on the media radar. Cut to today, where podcasting is the "it" kid on the block, with more creators, publishers, and advertisers lining up than ever before. On today's episode of On the Mic, Lindsay and Nate give a brief overview on the origins of podcasting, and how much has changed since it all began. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Thu, February 18, 2021
Podcast AdTech: An Interview with Bryan Barletta
Podcast ad tech is developing at a record pace. Luckily, Bryan Barletta of Sounds Profitable is here to make sense of the changing landscape. On this episode of On the Mic, Bryan joins Nate and Lindsay to talk about the ins and outs of podcast ad tech and what it all means for advertisers. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Sun, January 31, 2021
Making Space: An Interview with Ad Results Media's SEEN Committee
How should organizations make space for inclusivity? In this episode of On the Mic with Ad Results Media, Lindsay and Nate are joined by Ad Results Media's SEEN Committee to discuss their ongoing initiatives and the importance of conversations about difference in the workspace. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Sun, December 20, 2020
The Art of Conversation: An Interview with Jordan Harbinger
Jordan Harbinger is no stranger to making conversation. On today's episode, he joins Nate and Lindsay to share his experience hosting The Jordan Harbinger show, which features riveting talks with guests like Kobe Bryant, Derren Brown, Molly Bloom, Simon Sinek, and countless more. We cover his background, the process of starting over, the power of generosity, and podcasting's effect on the media landscape. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Sun, December 06, 2020
How Molson Coors Harnesses the Power of Podcast Ads
Today's episode is a rebroadcast of a webinar hosted by ARM partner and CRO Steve Shanks. Steve is joined by Kevin Welsh, Senior Marketing Manager of Molson Coors, to discuss the power of podcasting, how major beverage brands are seeing growth from podcasts ads, and the ways podcasts audiences differ from other advertising channels. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, November 30, 2020
Growing a Podcast Ecosystem: An Interview with Kathy Doyle
Today Lindsay and Nate are joined by Kathy Doyle, VP of Podcasting at Macmillan Publishers. We discuss Macmillan's latest podcast, Driving the Green book, as well as Kathy's personal experience in the industry, how major publishers think about podcast creation, some of the challenges and opportunities for women in the space, and advice for content creators. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, November 16, 2020
The Anatomy of an Ad, Part 3: What A Concept!
You've nailed the strategy—now what? In our last episode on The Anatomy of an Ad, Nate and Lindsay talk about what makes a solid concept, where ideas come from, thoughts on the brainstorming process, the power of manifestos and archetypes, extending a concept across a larger campaign, and how to get feedback. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, November 02, 2020
The Anatomy of an Ad, Part 2: Let's Talk Strategy
Every great ads starts with an insight. In today's episode of On the Mic, we pick up our series on The Anatomy of an Ad with a discussion about the source of all creative breakthroughs: strategy. We cover what strategy is and isn't, what separates good strategy from bad strategy, how general principles of strategic thinking apply to creative strategy in particular, and how good strategy made some of our favorite ad campaigns possible. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Tue, October 20, 2020
The Anatomy of an Ad, Part 1: Starting With the Brand
Where do great ads get their start? On today's episode of On the Mic, Nate and Lindsay kick off a new series on The Anatomy of an Ad, starting with the fundamental building block of creative strategy: branding. We discuss what makes an ad different from other forms of brand content, the impact of brand identity on messaging, the intersection of branding and advertising, and other topics. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Sun, September 13, 2020
Women in Podcasting, Part 3: An Interview with Podcast Nation
In our third and final installment of our Women In Podcasting series, we sit down with Clio De La Llave, Nadine Robinson, and Madison Catania of Podcast Nation to discuss what brought them to the industry, the launching of a new agency, podcasters as influencers, the importance of representation, and advice for women in the space. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Thu, September 03, 2020
Where's the Data?: An Interview with Podsights Founder, Sean Creeley
Tracking podcast ad performance is no easy task. And while promo codes, vanity URLs, and checkout surveys can help close the gap, they only go so far. In today's episode of On the Mic, Lindsay and Andrea chat with Podsights founder Sean Creeley to break down the challenges of podcast attribution, the history of the Podsights platform, how it helps advertisers optimize their media spend, and what it all means for advertisers and publishers. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Sun, August 30, 2020
Women In Podcasting, Part 2: An Interview with Wondery
You know Wondery for podcasts like Dirty John, Dr. Death, and Dying for Sex, to name just a few fan-favorites. Today, we continue our Women in Podcasting series with a conversation with Cristina Haro, VP of Brand Partnerships, and Stephanie Jenz, VP of New Series—two of the wonderfully talented women working behind the scenes to make your favorite Wondery shows possible. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, August 17, 2020
Women In Podcasting, Part 1: An Interview with LadyGang
We're excited to kick off a new series of On the Mic all about Women in Podcasting. On today's episode, we're joined by the hosts of LadyGang. With over 90 million downloads since 2015, LadyGang is one of the most popular podcasts aimed at women—with a clothing line and New York Times best-selling book, to boot. We talk about the origins of the show, their challenges getting started, successes along the way, and hopes for the podcast industry. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, August 03, 2020
Committees at Work: How Employees Are Driving Organizational Change During COVID-19
Employee-led resource groups are key to the success of any organization—particularly for companies working remotely. In today's episode, we're joined by some of Ad Results Media's employee-led comittee heads to discuss the importance and impact of employee-led initiatives around inclusivity, diversity, social engagement, and wellness. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Wed, July 08, 2020
WFH Culture: A Round Table Discussion on the Shifting Way We Work
Company culture is more important than ever. In today's episode of On the Mic, Lindsay and Nate host a round-table talk diving into the changes to Ad Results Media's work culture over the years, the effects felt by our team members personally and professionally, and the ways we're thinking about work culture during COVID. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, June 22, 2020
COVID-19: A Human Resources Perspective
HR departments have been hard at work behind the scenes in the wake of COVID. On today's episode of On the Mic, Lindsay and Nate are joined by Ad Results Media HR Director, Ceena Babukutty, to discuss her perspective on culture and company values in light of the pandemic. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, June 08, 2020
Unprecedented Moment: Where Audio is Heading in 2020
2020 has had more than its fair of disruption in the news cycle. But with the change comes more attentive eyes (and ears) , and there's an opportunity for advertisers to make headway. In today's episode of On the Mic, Lindsay and Nate are joined by Larry Goldberg, VP of Sales at Cadence13, to discuss the state of audio advertising amid COVID-19 and the upcoming presidential election. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, May 18, 2020
Ad Uncertainty: How COVID-19 is Impacting Audio Advertising
The COVID-19 pandemic has had far-reaching impacts on all of us. On this episode of On the Mic, Ad Results Media CEO Marshall Williams and president Russell Lindley join to share their perspective on COVID's impact on the economy, audio advertising, and daily life. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, May 04, 2020
Getting Great Reads: The Elements of Authentic Endorsement
Why do some ads get skipped, while others get applause? In today's episode, Lindsay and Nate dive into what separates great podcast ad reads from the not-so-great ones—complete with mock examples performed by yours truly. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, April 20, 2020
Just Fix it In Post? What Editing Can (and Can't) Do
The best post-processing is as little post-processing as possible. In today's episode of On the Mic, we'll talk about why it's so important to set your editor up for success, what mixing and editing does for your show, and how to get the final touches right. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Tue, April 07, 2020
Before We Go Live: How Podcasters Prep for Recording Day
You might be surprised by how much prep goes into recording a podcast. After today's episode of On the Mic, you'll know all the important steps to get your first episodes rolling no matter what gets thrown at you on recording day—from setting up content calendars and editing processes, to directing participants and more. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, March 23, 2020
Audio Matters! Part 2: Improving Your Setup
What's more important that having a good mic? Knowing how to use it. Of course if you caught last weeks episode, you already knew that! Today's episode of On the Mic continues our series on audio, with Lindsay and Freddy going more in-depth on the right—and wrong—ways to set up your equipment for recording day. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, March 09, 2020
Audio Matters! Part 1: Which Mic is Right?
You've got a great idea for a podcast—but do you have the tools to make it enjoyable to listen to? In this episode, Lindsay launches a new series on the importance of sound. She discusses her personal journey as a podcaster and voice over actor and gives listeners a tangible experience of how various microphones and recording environments impact sound quality. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, February 24, 2020
Measuring What Matters: The State of Attribution in Podcast Advertising
Tools for measuring podcast listener engagement are on the rise—and so is advertiser interest in more robust attribution. In today's episode of On the Mic, Ad Results Media CEO Marshall Williams and Sr. Account Strategist Andrea Schwarzbach discuss some of the platforms on the rise, the importance of understanding listener data, how pixel-based and other technological tracking tools stack up against other methods, and what the state of podcast attribution means for advertisers. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, January 27, 2020
Creating Hit Podcasts: An Interview with Sim Sarna
What makes a podcast a hit? In this episode, Lindsay and Nate chat with Sim Sarna, founder of Cloud 10 Media, to find out. We talk about all the work that goes into developing compelling podcast content, the origins of Cloud 10, how to get started in the industry, and the importance of patience throughout the process. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, January 13, 2020
On Storytelling: A Conversation with Andrew Jenks
From shorts featured on ESPN to documentaries on HBO, Andrew Jenks has made a name for himself as storyteller, filmmaker, and more recently, podcast creator. Today, he joins us to discuss the differences between creating for audio and film, what inspired him to make the leap into audio, his advice to creatives, how to think about monetization, the importance creativity in ad reads, and other topics. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, December 30, 2019
Finishing Touches: Copy Writing 101, Part 3
Rounding out our series of copywriting, Lindsay and Nate talk about putting the final polish on your copy. We talk about why good writing is rewriting, strategies for managing your writing time, the importance of reference, and more. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, December 02, 2019
Making It Stick: Copywriting 101, Part 2
In Part 2 of our continuing series on copywriting, Lindsay and Nate cover the what, why, and how of verbal messaging. How can brands think beyond voice, tone, and content—and how do the fundamentals of copywriting apply to audio advertising? Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Mon, October 21, 2019
Your Brain on Podcasts: A Conversation with Hernan Lopez
In today's episode we're joined by Hernan Lopez, Founder and CEO of Wondery, to talk about "Your Brain on Podcasts"—a study produced in collaboration with Mindshare's Neurolab. We discuss what the science shows about the attentiveness and emotional engagement of podcast listeners compared to other mediums, and what it means for podcast advertising's ROI. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
Wed, September 18, 2019
Copy That: Copywriting 101, Part 1
In our first series of episodes, hosts Lindsay Smith and Nate Spell introduce one of the most important aspects of advertising: copywriting. We dig into the basics of research (or how to ask ALL the questions), the importance of writing what you know, mapping out the customer journey, and more. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.
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