New Media Show (Audio)
The New Media Show is hosted by two Podcast Hall of Fame Inductees, RawVoice / Blubrry Founder and Podcaster Todd Cochrane and Longtime Podcaster Rob Greenlee. Interviewing luminaries from the podcasting space. With deep insight into what is happening in the podcasting world.
Thu, March 27, 2025
The Infinite Dial Insights & HLS Streaming Explained
In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee discuss key insights from the 2025 Infinite Dial report and delve into HLS (HTTP Live Streaming) video streaming. The episode begins with Todd and Rob introducing the program, noting the late afternoon timing, and discussing the recent activity within the podcasting industry. They acknowledge that while it may not seem eventful externally, significant discussion is happening among industry insiders. The hosts then segue into a deep dive on the Infinite Dial, mentioning its history as a crucial nationwide survey about media consumption before the podcasting era. They highlight that 91% of people now own smartphones and provide statistics on the increased ownership of smart devices, with Rob commenting on the stable figures across several metrics. They explore social media usage, revealing substantial percentages of Americans are familiar with various platforms. The hosts discuss the increasing saturation of smartphone and social media usage while noting how these platforms compete for attention. They identify Facebook and Instagram as leading platforms for user awareness and engagement. Todd and Rob further analyze shifts in audio consumption. Statistics show that 79% of Americans engage in monthly online audio listening. They see a noticeable increase in the older demographic’s online audio consumption like podcasts. The conversation transitions to the differences in brand awareness versus actual usage of audio streaming services. When discussing podcasting specifically, the hosts note a slight increase in awareness, with 85% of people being aware of podcasts. They also touch on the differences between audio and video podcast consumption, emphasizing the growing video trend as a delivery format. Rob introduces the topic of HLS streaming and discusses its benefits compared to traditional video delivery methods. They explore potential growth for implementing HLS in the podcasting space and how it might enable podcasters to gain better control over their content distribution. As they conclude, Todd and Rob reflect on the challenges and costs associated with implementing HLS and maintaining video streams, including the financial implications for creators and hosts in delivering high-quality content. The episode wraps up with the hosts encouraging listeners to explore the Infinite Dial report and share their thoughts on the current landscape of podcasting and streaming media. They emphasize ongoing inquiries into competition against large platforms and the future of podcasting in both audio and video formats. Todd and Rob sign off, asserting that they will continue to provide insights into the evolving podcasting industry in future episodes. They remind listeners of their next live show and thank their
Thu, March 20, 2025
Harnessing Superfans for Podcast Success
In this episode titled “Harnessing Superfans for Podcast Success,” hosts Todd Cochrane and Rob Greenlee engage in a lively discussion covering various podcasting topics. The episode opens with Todd humorously admitting he overslept, leading to their usual banter about their long-standing podcasting journey. Rob introduces the idea of podcast superfans, referencing an article that illustrates how heavy podcast listeners, who listen for over eight hours per week, are significantly more engaged with advertised products. They mention statistics about superfans and their purchasing behavior, highlighting the effectiveness of podcast ads on these dedicated listeners. The conversation then shifts to the state of podcast advertising, with Rob noting recent drops in CPMs (cost per thousand impressions) shared by an acquaintance in the industry. Todd and Rob discuss the reliance on programmatic versus dynamically inserted ads, with Todd expressing skepticism regarding the effectiveness and transparency of current advertising methods. As they explore the concept of superfans further, Todd mentions the importance of listener engagement and how podcasters can build relationships with their audiences. The hosts reflect on how personal donations from fans can often be a better indicator of superfans than mere listenership. Rob emphasizes the need for a diversified revenue strategy for podcasters, advocating for creators to explore avenues like merchandise and direct fan contributions rather than just relying on big-name advertisers. The episode progresses into discussing the impact of AI on podcasting, with Rob highlighting a case where a guest managed to increase downloads simply by changing the publication date of an old episode, effectively marketing it as a new release. They delve into the ethics of such practices and the potential repercussions for podcast creators who use similar tactics. Todd offers insights into the challenges of maintaining a podcast’s audio quality and how technology sometimes complicates the process, referencing his recent technical issues with OBS. They acknowledge the importance of understanding audience engagement metrics and how the industry evolves with new tools and platforms. Towards the end of the episode, Todd and Rob reflect on the changing media consumption landscape, including the rise of YouTube as a primary device for audiences. They reiterate the importance of building one’s brand through direct engagement channels like websites and email newsletters while also discussing how AI and technology can further assist in understanding audience behavior and improving content strategy. The episode closes with Todd sharing thoughts on leveraging AI tools for enhancing podcast content and project management. Both hosts express optimism about the future of podcasting and the continuous need to adapt strategies in response to evolving technologies and audience expectations
Thu, March 13, 2025
Navigating the Podcasting Landscape in 2025
In the episode titled “Navigating the Podcasting Landscape in 2025,” hosts Todd Cochrane and Rob Greenlee discuss the evolving landscape of podcasting, particularly focusing on the challenges and opportunities for podcasters in the coming years. The episode begins with Todd mentioning some difficulties related to using OBS for streaming and recording, contrasting it with his experiences with other audio equipment like the Rodecaster and TriCaster. He seeks help from the audience regarding an issue with his Elgato Facecam Pro that isn’t being recognized by his Macbook Pro. Rob responds to Todd’s audio issues, discussing the differences in audio quality across platforms like Zoom, OBS, and the Rodecaster. They engage in a conversation about the frustrations of tech setups and audio routing challenges as they attempt to enhance their show quality. Todd expresses his interest in finding someone knowledgeable in OBS for consultation. Transitioning into the main theme, Rob poses the overarching question of whether podcasts are ready for the future, citing feedback from the community indicating a fatigue with discussions surrounding AI and video versus audio content. They explore the division within the industry regarding preferences for audio-only or video content, suggesting that many creators are resisting change while also grappling with emerging technologies. Rob highlights a news piece about a new AI tool called Audio Shake that claims to separate overlapping voices in podcasts, and they question its effectiveness, debating how overlapping conversations affect listener experiences. Todd expresses skepticism about audio quality when using such tools and their value in editing. The conversation shifts to references made in industry articles. Rob shares that some listeners are tired of the ongoing conversation around audio versus video and highlights how platforms like Pocket Casts are launching features for better web listening experiences. Todd notes that users of WordPress PowerPress see higher web listening ratios compared to those with simple landing pages. Rob mentions that listener engagement can vary and emphasizes the importance of making content easily available. They also discuss the importance of being indexed and discoverable while aligning it with audience needs, further elaborating on the mixed landscape of audio and video podcasting experiences across platforms. Throughout the episode, they discuss their own personal experiences in podcasting, technical challenges, and market dynamics. They recognize the influences of societal changes, tech advancements, and podcasting industry trends on the future of content creation, with an understanding that successful podcasting in the future will hinge on adaptability to these shifts. As they wrap up, Todd shares that the Blueberry team will be attending the upcoming Travelcon event and other podcast-related conferences, while both hosts
Thu, March 06, 2025
Adobe Podcast - Simplifying Audio Editing - with Mark Webster
In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee welcome Mark Webster, the Head of Adobe Podcast . Mark expresses his excitement about being on the show and describes Adobe Podcast’s growth and features, mentioning that he joined Adobe in 2018 after his company, SaySpring, was acquired. The discussion transitions into developing the Adobe Podcast platform, emphasizing the importance of creating a user-friendly interface for new and experienced podcasters. Mark shares that Enhanced Speech, an AI-driven feature, has gained immense popularity, with many users improving their recordings. Todd and Rob delve into how Enhanced Speech enhances audio quality and how the platform simplifies the podcasting process. They touch upon text-based editing, which makes editing audio feel more intuitive for users. Mark highlights that Adobe Podcast is designed for ease of use, allowing creators to focus on content instead of getting lost in complicated editing processes. The hosts also discuss types of microphones and their relevance to the advancements made by Adobe Podcast. Mark asserts that even lower-quality microphones can still produce good audio when paired with the right software tools. While starting with high-quality audio is ideal, Adobe Podcast’s features mean that creators do not need expensive setups to achieve professional results. As the conversation evolves, Mark highlights the potential future developments of Adobe Podcast, including the integration of video recording and editing, to support creators’ growing needs. He emphasizes the importance of making podcast creation accessible and efficient. The hosts touch upon different features of Adobe Podcast, including the free and premium plans available for users. Mark explains the benefits of both plans, highlighting the unlimited recording and editing capabilities offered in the premium version for a budget-friendly price. Using Adobe Podcast’s AI-driven features, creators can enhance their audio, edit efficiently, and mix high-quality audio with video without complex software. Todd endorses Adobe Podcast, noting that it offers a streamlined experience for newcomers to podcasting. Before concluding the episode, Todd and Rob mention the exciting developments in the podcasting landscape and how tools like Adobe Podcast make a difference for creators. Mark is thanked for his participation, and he shares contact details for listeners to reach out to the Adobe Podcast team. The episode wraps up with a brief discussion about future shows and topics, including changing trends in the podcasting space and the excitement surrounding new audio and video content creation technologies. The post Adobe Podcast – Simplifying Audio Editing
Thu, February 27, 2025
Reaching for Five Billion in Podcast Advertising
In this episode titled “Reaching for Five Billion in Podcast Advertising,” hosts Todd Cochrane and Rob Greenlee engage in a detailed conversation with guest Steve Goldstein, delving into the podcast advertising industry’s challenges and goals. The episode begins with Todd and Rob introducing the show and humorously addressing technical issues with the video display. Todd then invites Rob to introduce their guest, Steve Goldstein, the founder and CEO of Amplifi Media and an experienced figure in audio ventures. Rob establishes the context by discussing how the podcast industry has stagnated at a $2 billion revenue level for several years and outlines the quest to reach a $5 billion revenue goal. Steve shares his insights from teaching a course at NYU on the business side of podcasting. He emphasizes the need for a unified rating system for podcast advertising, similar to Nielsen for television. He highlights the potential growth in podcast ad revenue, contingent on a better understanding of audience metrics and targeting brand advertisers who wish to build their brands rather than just drive sales with promotions like coupon codes. The conversation shifts to the issues of brand safety and comprehension, with Rob voicing his skepticism on whether brand safety deters advertisers from investing in podcasts. Todd concurs, suggesting that it could be more of an excuse than a substantive reason for their hesitance. Steve emphasizes that without comprehensive metrics, advertisers are unwilling to invest heavily in a broad spectrum of podcasts. As they discuss metrics, they explore how important it is for the industry to evolve from traditional measures like downloads to more nuanced engagement metrics that include audience composition and consumption habits. Both Rob and Todd express concerns that small shows struggle to gain the attention of advertisers, who tend to focus on more prominent, well-known podcasts, thereby overlooking many quality shows that could attract significant listener engagement. The episode touches on various challenges podcasters face, including maintaining a balance between moderate ad frequency and ensuring their content remains engaging. Todd argues that despite the numerous efforts to satisfy brand advertisers, the podcasting industry has often not met their expectations. Steve then reiterates his belief that podcasting is currently underreceived in ad spending, especially considering how impactful it can be in reaching younger audiences largely absent from traditional media. However, he acknowledges that the industry needs to get organized to present a coherent narrative and platform for advertisers. The discussion continues about the complexities of programmatic advertising and how it’s become an alternative for advertisers looking to simplify their buying processes. Todd and Rob express concerns about the evolving focus toward programmatic advertising, noting that many sma
Wed, February 19, 2025
Podcasting 2.0: Progress and Challenges
In this episode, “Podcasting 2.0: Progress and Challenges,” hosts Todd Cochrane and Rob Greenlee discuss the current state and future prospects of podcasting, particularly Podcasting 2.0, and its implications. Todd begins by sharing his recent experience with a new productivity tracking method at work. He notes that he’s been trying to gain efficiencies by assessing his activities in thirty-minute increments. Rob responds by mentioning an upcoming guest, Mark Webster, head of podcasting at Adobe, who will join them to discuss Adobe’s initiatives in podcasting. The conversation shifts towards addressing controversial topics in the podcast space, mainly revolving around Podcasting 2.0. Rob highlights the challenges and controversies related to the ongoing debate about audio versus video in podcasting, which John McDermott’s articles have sparked. Todd expresses skepticism regarding the potential shifts in terminology, such as “vodcast” for video podcasts, arguing that the term podcast does not need to be replaced and was always meant to encompass various media formats, including audio and video. They continue discussing the status and adoption of Podcasting 2.0 features, such as transcripts and funding tags. Todd emphasizes that while significant features have been adopted significantly, there are challenges, particularly regarding app developers and major platforms like Apple and Spotify. He notes that until app developers adopt these features, the full potential of Podcasting 2.0 may not be realized. Rob adds that the lack of support from significant podcast platforms hampers wider adoption. As the episode progresses, Todd and Rob reflect on the importance of actively informing podcasters about these features and the need for apps to provide listeners with value to maintain engagement. They discuss the balance of pushing these new features and the struggle for industry-wide acceptance, with both hosts acknowledging that major platforms’ behaviors and policies greatly influence the community. Todd remarks on the historical context of podcasting’s growth and the shift towards video content. They analyze how podcasting remains a niche medium despite the rising popularity of video platforms, noting that those interested in podcasting should not expect immediate monetization and should be prepared for a long journey of hard work and building an audience. Towards the end of the episode, they touch on the changing landscape of media, noting the rise of content creators from mainstream media making transitions to podcasting and other digital formats. The hosts also discuss the ongoing evolution of AI in content indexing and its potential effects on discoverability within the podcasting space. In conclusion, both Todd and Rob acknowledge the complexity of the podcasting ecosystem, reiterate the need for continuous innovation, and encourage listeners to engage actively in building their podcasting practic
Thu, February 13, 2025
IAB Certification, CodeADX & Artificial Intelligence
In this episode titled “IAB Certification, CodeADX & Artificial Intelligence,” hosts Todd Cochrane and Rob Greenlee start the discussion with a light banter about the live streaming process, noting the quickness in going live and the importance of engaging the audience promptly to prevent drop-offs. They transition into a deeper discussion about podcasting, specifically focusing on the IAB (Interactive Advertising Bureau) certification that Todd’s company has recently undergone. Todd highlights that they are one 11 companies that have been certified for version 2.2 of the standards and mentions those who have not completed this process. There’s an emphasis on the need for robust fraud prevention measures in podcasting analytics as Todd explains how their recent recertification has led to identifying dubious activities related to podcast download metrics that seemed inflated. One podcaster, using a PR firm to boost their numbers, faced a significant drop in their statistics after improvements were implemented to track legitimate downloads accurately. Todd discusses how some podcasts experienced rapid growth in downloads which turned out to be artificially inflated due to questionable practices of a PR firm. Rob raises a philosophically interesting question about whether stricter metrics are beneficial for the industry and how companies might not want to lower their numbers for business model reasons. They both emphasize the importance of understanding actual download statistics over inflated figures primarily driven by ad revenue motivations. The conversation then shifts toward their partnership with CodeADX, a service aimed at podcasters to help them leverage exclusive affiliate deals with vendors. Todd explains how CodeADX works, highlighting the better exclusivity deals compared to typical affiliate marketing platforms. He shares his own positive experiences integrating CodeADX into his shows, noting the gradual buildup of sales through repeated promotion. Next, Todd and Rob pivot to the topic of artificial intelligence (AI), examining its growing influence in the podcasting space. Rob expresses how AI is being utilized for various tasks, including voice cloning, audio editing, and marketing. He discusses how AI-generated videos are gaining popularity on platforms like YouTube and raises the question of what makes a video podcast different from regular YouTube videos. The hosts touch on the potential ramifications of AI in content creation, including how it could affect human podcast creators. They ponder whether AI could generate better podcasts than humans in the future, acknowledging that AI currently lacks genuine creative instincts but has the capacity to analyze and compile information efficiently. Todd shares his experience of using AI tools to help outline scripts for projects, emphasizing that while AI saves time, human oversight remains crucial for maintaining quality and authenticity.
Wed, February 05, 2025
The Power of Local Content in Podcasting
Local Podcasting: Should we lean in, or is it for naught? In this episode, “The Power of Local Content in Podcasting,” hosts Todd Cochrane and Rob Greenlee welcome listeners and mark their six-hundred-sixteenth episode. They humorously suggest that donations of $616 be a worthy goal. They engage in light banter about their podcasting journey, donation requests, and the value they believe they bring to their audience. The discussion then shifts to the importance of audience engagement as they explore podcasting about major platforms like YouTube. Todd mentions an interesting point brought up by Rob: Google CEO Sundar Pichai highlighted podcasting during a quarterly earnings call, suggesting that YouTube is becoming a significant problem. Todd also shares insights about a new product called Katana, which enhances Zoom recordings for podcasters and video creators. Rob responds by noting a trend of platforms integrating AI tools to streamline content creators’ processes, highlighting the efficiency of these new technologies. The conversation evolves toward the evolution of podcasting tools and workflows. Todd discusses how advancements have allowed for quicker production times, benefiting independent creators who often work solo. Rob emphasizes the pressure of content creators wishing to grow audiences and monetize their efforts, reflecting on the shift toward professionalization in podcasting. The hosts also touch on the decline of local content in media, expressing concern that many creators focus on broader or national narratives rather than addressing local issues that engage communities. They discuss how regional radio stations have lost their uniqueness through syndication, leading to less community involvement. They highlight that awareness and participation in local matters tend to surge only when something negatively affects the local community. This leads to discussions on how the younger generation might lack interest in local issues compared to national or global events. As the episode progresses, Todd and Rob discuss broader industry trends, touching on issues like layoffs and the emergence of new startups within the podcasting sector. They examine the potential future of balancing audio and video podcasting. Further, they delve into advertising and monetization, debating the ethics of guests paying to be on specific podcasts. They also mention notable figures in the industry the shift towards more transparency in podcasting-related agreements, and the broader implications these changes have for content creation. Before wrapping up, Todd mentions his positive experience with GoDaddy’s promotional codes and comments on unexpected conversion growth. They conclude by discussing the potential impact of legislative changes on NPR and the podcasting community and anticipate the continued evolution of local content’s role in podcasts. Overall, the episode highlights the challenge
Thu, January 30, 2025
Client Side Tracking in Podcast Apps Live Now
In this episode hosts Todd Cochrane and Rob Greenlee reconnect after attending Podfest in Orlando, where they briefly discuss the unexpected cold weather during the event and provide updates on their activities since returning home. A big disclosure by Todd reveals his experimentation with chapter files to track ad engagement more effectively, detailing how he tested this by placing chapter files related to a GoDaddy advertisement within his show, allowing him to gather listener data without needing assistance from their podcast host. They begin their discussion by highlighting upcoming guests on their shows, including someone from Adobe Podcasts, while Todd hints at a significant announcement from Apple that he can’t yet disclose due to a non-disclosure agreement (NDA). Rob shares insights about the recent Podcast Hall of Fame event, describing improvements in production compared to previous years but noting some remaining rough edges. The hosts contemplate the future of the Podcast Hall of Fame, emphasizing the need for greater international participation in nominations and voting, as well as the challenge of having a broad knowledge of international podcasters. They explore the growing interest in podcasting among businesses, with Todd reporting an increase in inquiries and interest from international organizations—a sign of a potential revenue revival. They shift their conversation to major podcasting platforms, discussing Spotify’s, including Google’s strategic play in removing Google Podcast to shift focus to YouTube. They express concern over how video content is affecting traditional audio podcasting and note a divergence in opinions regarding video in the podcast space. The hosts also share their observations from Podfest, discussing the types of vendors present, such as Adobe and Shure, and expressing a need for more creators to engage with the event. They reminisce about the mixed attendance figures and the potential for the event to grow. Toward the end, they comment on the new awards being offered by Spotify and the changing landscape of advertising in podcasting, noting the importance of emotional and engaging ads compared to bland ones. After a brief diversion into speculative discussion around TikTok’s presence and recent government scrutiny, they return to talk about the future of traditional media companies and their adaptation to the growing importance of online podcasting. They conclude the episode by inviting listeners to offer feedback and tips for future shows while discussing the potential restructuring of their YouTube channel. The episode wraps up, and the hosts encourage follow-ups and donations for the show, ending with a lighthearted banter about their next episode and thank the audience for listening. The post Client Side Tracking in Podcast Apps Live Now #615 app
Fri, January 24, 2025
Podcasting Insights from Podfest 2025
In this engaging episode of the New Media Show, recorded at Podfest 2025, hosts Todd Cochrane and Rob Greenlee explore the dynamic and evolving landscape of podcasting with industry insiders Rocky Thomas and John Miles. The live setting at Podfest added a vibrant atmosphere, and several key themes and debates are tackled throughout the episode. **Introduction by Todd Cochrane** Todd begins by welcoming the audience both at Podfest and online, highlighting the dual audio-visual format of the podcast and its broad accessibility across multiple platforms. **Introductions and Discussion Led by Rob Greenlee** Rob dives into the discussion by introducing the panel guests, Rocky Thomas, a seasoned figure in the podcast advertising space, and John Miles, a successful podcast host focused on personal success content. Rob emphasizes gathering diverse insights on podcasting trends and future directions. **Perspectives on Current Podcast Trends** The discussion opens with John Miles addressing some recent statistics showing the selective activity of podcasts. He discusses his personal journey into podcasting, reinforced by a challenge from a fellow podcaster that echoed the resilience needed in the industry. Rocky Thomas elaborates on the demographic shifts and the significant role storytelling plays in the podcast’s broader acceptance and integration into mainstream media. The conversation shifts towards the commercial aspects, with Rocky discussing the evolution of podcast advertising and the current trends in programmatic advertising within the space. **Deep Dive into Podcast Longevity and Audience Engagement** Todd shares insights into what keeps a podcast going, noting statistical trends on podcast longevity and the crucial marker of a two-year commitment, which often dictates sustained success. He speaks to the persistent audience’s presence despite a drop in active podcasts, highlighting the growth opportunities for persistent podcasters. **Technical Difficulties and Continued Discussion** The episode faces some technical hiccups with microphones, adding a touch of humor and realness to the live recording. Despite this, the conversation flows into deeper topics like local advertising in podcasts, the potential for niche market success, and the actual impact of podcasting on local communities, focusing intensely on listener engagement and content relevance. **Audience Engagement and Questions** Towards the end, the floor opens for audience questions, which leads to further discussion on specific audience engagement strategies and personal anecdotes from the panelists about their podcasting experiences and philosophies. **Closing Thoughts** The episode wraps with final thoughts from each guest, emphasizing the diverse uses and impacts of podcasting, from advertising to personal growth and community building. Todd and Rob encourage the listeners to engage
Fri, January 10, 2025
The Hybrid Podcasting Era: Merging Audio and Video
The episode starts with Todd Cochrane and Rob Greenlee discussing the complexities of keeping up with technological updates and verifications. They illustrate the rapid pace of technological advancements and their impact on their daily podcasting operations, setting the tone for a conversation on how these technologies intersect with new media. 1. **Podscribe December Ranker Analysis:** … Continue reading The Hybrid Podcasting Era: Merging Audio and Video #613 → The post The Hybrid Podcasting Era: Merging Audio and Video #613 appeared first on New Media Show .
Fri, January 03, 2025
Honey Extension Controversy: Unveiling Affiliate Scams
In this podcast episode, hosts Todd Cochrane and Rob Greenlee dive deep into the controversy surrounding the Honey Extension and its impacts on affiliate marketing. The episode unfolds with both hosts catching up and sharing brief updates about their personal and professional activities, notably referencing Todd’s impending return to the United States and Rob’s back-to-back … Continue reading Honey Extension Controversy: Unveiling Affiliate Scams #612 → The post Honey Extension Controversy: Unveiling Affiliate Scams #612 appeared first on New Media Show .
Thu, December 19, 2024
New Media Show - Podcasting Predictions for 2025
In this episode of the New Media Show, hosted by Todd Cochrane and Rob Greenlee, the hosts discuss their predictions for podcasting in 2025. The conversation starts with Todd discussing the various online streaming platforms he has been experimenting with, specifically StreamYard, Riverside, and Restream. He shares frustrations about these platforms’ usability features, noting that … Continue reading New Media Show – Podcasting Predictions for 2025 #611 → The post New Media Show – Podcasting Predictions for 2025 #611 appeared first on New Media Show .
Fri, December 13, 2024
Tired of the Video Discussion? Thank, Spotify / YouTube
In this podcast episode titled “Tired of the Video Discussion? Thank, Spotify / YouTube,” hosts Todd Cochrane and Rob Greenlee engage in a comprehensive discussion around various aspects of podcasting, technology, and media platforms. The episode initiates with Todd explaining their switch to a new recording platform, Riverside, due to issues with video quality on … Continue reading Tired of the Video Discussion? Thank, Spotify / YouTube #610 → The post Tired of the Video Discussion? Thank, Spotify / YouTube #610 appeared first on New Media Show .
Thu, December 05, 2024
Dave Winer & RSS
Is Dave Winer intentionally ignoring the advancements of RSS that the Podcasting 2.0 initiative has been undertaking? I contend he has. In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee engage in a varied discussion that starts with a casual conversation about Thanksgiving experiences and quickly dives into deeper issues regarding the … Continue reading Dave Winer & RSS #609 → The post Dave Winer & RSS #609 appeared first on New Media Show .
Thu, November 21, 2024
Podcasting is the Media
In this episode of the podcast “Podcasting is the Media,” hosts Todd Cochrane and Rob Greenlee explore significant changes and developments within the podcasting industry. Todd Cochrane starts the conversation by reflecting on the broad perspective that podcasting and online media have become synonymous with mainstream media. Rob mentions specific shifts, like Comcast’s move away … Continue reading Podcasting is the Media #608 → The post Podcasting is the Media #608 appeared first on New Media Show .
Thu, November 14, 2024
Podcast Hall of Fame - Industry Layoffs - Podcast Ad Buying
In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee discuss various topics related to the podcasting industry. 1. **Podcast Hall of Fame Updates:** – Rob Greenlee talks about his recent work with the Podcast Hall of Fame, including updating the website and setting up a new board of governors to make the … Continue reading Podcast Hall of Fame – Industry Layoffs – Podcast Ad Buying #607 → The post Podcast Hall of Fame – Industry Layoffs – Podcast Ad Buying #607 appeared first on New Media Show .
Thu, November 07, 2024
Legacy media is dead - Long live Podcasting!
In the podcast episode titled “Legacy media is dead – Long live Podcasting!” hosts Todd Cochrane and Rob Greenlee discuss various issues concerning the state of media, particularly focusing on the rise of podcasting and its impact on traditional media, politics, and advertising. The episode begins with Todd experiencing technical issues with his RODECaster Duo, … Continue reading Legacy media is dead – Long live Podcasting! #606 → The post Legacy media is dead – Long live Podcasting! #606 appeared first on New Media Show .
Thu, October 31, 2024
Download Fraud - Decline of Old Media - Joe Rogan and Former President Trump
In this episode, hosts Todd Cochrane and Rob Greenlee delve into a multi-part discussion on issues impacting podcasting and the broader media landscape. The episode is informative and covers three main topics: 1. Download Fraud in Podcasting: The hosts discuss an issue with a Spanish newspaper that made the top podcast list by auto-downloads, which … Continue reading Download Fraud – Decline of Old Media – Joe Rogan and Former President Trump #605 → The post Download Fraud – Decline of Old Media – Joe Rogan and Former President Trump #605 appeared first on New Media Show .
Fri, October 25, 2024
Trump on Rogan and Podcast Insights with guest Matt Cundill
In this episode of the “New Media Show, with guest Matt Cundill,” host Rob Greenlee starts the session by introducing Matt Cundill, a seasoned podcaster and voice from the radio industry. The episode begins with Greenlee explaining that Todd Cochrane is unavailable, and Cundill has joined him to discuss various pertinent topics within the realm … Continue reading Trump on Rogan and Podcast Insights with guest Matt Cundill #604 → The post Trump on Rogan and Podcast Insights with guest Matt Cundill #604 appeared first on New Media Show .
Thu, October 17, 2024
New Trends and Executive Moves
In this episode, Todd Cochrane and Rob Greenlee engage in an extensive discussion covering various trends relevant to the podcasting industry. Todd greets the audience and shares anecdotes from his travels, emphasizing the logistical challenges of international podcasting. Rob responds with technical insights, discussing issues and solutions related to podcasting hardware and software. The conversation … Continue reading New Trends and Executive Moves #603 → The post New Trends and Executive Moves #603 appeared first on New Media Show .
Wed, October 09, 2024
The Future of Podcast Monetization: Beyond Traditional Ads
In this podcast episode, titled “The Future of Podcast Monetization: Beyond Traditional Ads,” hosts Todd Cochrane and Rob Greenlee engage in a detailed conversation about several pertinent topics related to the evolving landscape of podcasting. The episode unfolds with Rob joining remotely from New York where he attended both the NAB Show and Advertising Week. … Continue reading The Future of Podcast Monetization: Beyond Traditional Ads #602 → The post The Future of Podcast Monetization: Beyond Traditional Ads #602 appeared first on New Media Show .
Wed, September 25, 2024
Whats Next in Podcasting with Adam Curry
Hosts Todd Cochrane and Rob Greenlee are joined by guest Adam Curry. The session delves deeply into the current state, history, and future of podcasting. The episode starts with introductions and a quick exchange of pleasantries among Todd, Rob, and Adam. Todd and Rob tease some of the topics they plan to discuss, focusing on … Continue reading Whats Next in Podcasting with Adam Curry #601 → The post Whats Next in Podcasting with Adam Curry #601 appeared first on New Media Show .
Wed, September 18, 2024
Unveiling the Push for Video Podcasting
Welcome to Episode 600 – In this podcast episode, hosts Todd Cochrane and Rob Greenlee delve into the intricacies and motivations behind the push towards video podcasting, shedding light on various factors, especially the influence of ad revenue. The episode opens with casual banter before Todd shares intriguing details from a recent undisclosed meeting concerning … Continue reading Unveiling the Push for Video Podcasting #600 → The post Unveiling the Push for Video Podcasting #600 appeared first on New Media Show .
Wed, September 04, 2024
The Ugly Baby Discussion in Podcasting
In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee discuss various aspects of podcasting, technology, and media content creation. The episode begins with a casual conversation about the updates and adjustments in their set-ups, including technology upgrades by Todd, such as a new Apple Studio and microphone stand. Rob responds to these … Continue reading The Ugly Baby Discussion in Podcasting #599 → The post The Ugly Baby Discussion in Podcasting #599 appeared first on New Media Show .
Thu, August 29, 2024
Does Podcasting Need its own "Got Milk" Campaign
In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee thoroughly examine and discuss the recent Podcast Movement event in Washington, DC. They share their perspectives on how the event has transformed over time, suggesting it felt different from past events—likening it more to an industry-focused event rather than one focused on podcast … Continue reading Does Podcasting Need its own “Got Milk” Campaign #598 → The post Does Podcasting Need its own “Got Milk” Campaign #598 appeared first on New Media Show .
Wed, August 14, 2024
The New Studio is Complete and we are Live
In this episode of “Todd and Rob is Back in the Afternoon,” Todd Cochrane and Rob Greenlee embark on a wide-ranging discussion starting with Todd’s newly rebuilt studio. Todd details his extensive weekend efforts in wiring and cleaning up his new studio space, which visually appears like the old studio despite the new location. Rob … Continue reading The New Studio is Complete and we are Live #597 → The post The New Studio is Complete and we are Live #597 appeared first on New Media Show .
Sun, August 11, 2024
Chris Krimitsos on Growth of Podfest Domestic and International
In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee discuss a range of topics with guest Chris Krimitsos, focusing mainly on the growth and expansion of Podfest both domestically and internationally. They open by catching up on personal updates, including Todd’s move back to Michigan and setting up his new studio. Chris … Continue reading Chris Krimitsos on Growth of Podfest Domestic and International #596 → The post Chris Krimitsos on Growth of Podfest Domestic and International #596 appeared first on New Media Show .
Fri, August 02, 2024
Dave Jackson's New Role at PodPage and the Value of Podcast Websites
During this episode, hosts Todd Cochrane and Rob Greenlee, alongside guest Dave Jackson, engage in a comprehensive discussion centered on Dave’s new role at PodPage, the significance of having your podcast website, and the changing landscapes of podcast advertising and revenue streams. The conversation commences with casual banter about recent personal updates, including Todd’s relocation … Continue reading Dave Jackson’s New Role at PodPage and the Value of Podcast Websites #595 → The post Dave Jackson’s New Role at PodPage and the Value of Podcast Websites #595 appeared first on New Media Show .
Fri, July 26, 2024
Countdown to Podcast Movement: Insights from Dan Franks
In this episode, hosts Todd Cochrane and Rob Greenlee engage in a detailed discussion with Dan Franks, co-founder of Podcast Movement. Dan is the featured guest, discussing the upcoming Podcast Movement event in Washington, D.C. The episode begins with what’s new for Podcast Movement, Dan, who delves into the preparations and expectations for the nearing … Continue reading Countdown to Podcast Movement: Insights from Dan Franks #594 → The post Countdown to Podcast Movement: Insights from Dan Franks #594 appeared first on New Media Show .
Thu, July 18, 2024
What's Next for Podcasts? A Deep Dive!
In this podcast episode, hosts Todd Cochrane and Rob Greenlee discuss various topics related to the future of podcasting and the use of new technologies in the field. The episode begins with casual banter about their current setups and upcoming changes in their recording schedules. They also delve into their anticipation for the forthcoming Podcast … Continue reading What’s Next for Podcasts? A Deep Dive! #593 → The post What’s Next for Podcasts? A Deep Dive! #593 appeared first on New Media Show .
Thu, July 11, 2024
Peak Podcasting: Reality or Myth? Exploring Industry Trends
In this episode of Todd and Rob’s podcast, the conversation primarily revolves around whether the podcast industry has reached its peak or not. Rob Greenlee starts by reflecting on recent research indicating a slowdown in podcast growth, suggesting that the medium might be reaching a maturation phase in the U.S. He points out high awareness and … Continue reading Peak Podcasting: Reality or Myth? Exploring Industry Trends #592 → The post Peak Podcasting: Reality or Myth? Exploring Industry Trends #592 appeared first on New Media Show .
Fri, June 21, 2024
The Battle for Control: Advertisers vs. Podcasters
In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee discuss a variety of topics centered around the podcast industry, mainly focusing on the desired shift from downloaded content to streaming and the battle for control, the implications of this change for podcasters, and broader issues regarding podcast monetization and the relationship between … Continue reading The Battle for Control: Advertisers vs. Podcasters #591 → The post The Battle for Control: Advertisers vs. Podcasters #591 appeared first on New Media Show .
Mon, June 17, 2024
Spotify's Impact on RSS and What Podcasters Should Know
In this episode of the podcast hosted by Todd Cochrane and Rob Greenlee, the focus was primarily on Spotify’s recent implementation of video on their platform and the ramifications for podcast RSS feeds. The episode begins with a scheduling update, then delves into the main topic regarding Spotify’s new capability to replace audio files from … Continue reading Spotify’s Impact on RSS and What Podcasters Should Know #590 → The post Spotify’s Impact on RSS and What Podcasters Should Know #590 appeared first on New Media Show .
Sun, June 09, 2024
From Studio Eviction to Industry Speculation
In this episode titled “From Studio Eviction to Industry Speculation: A Podcasting Journey,” Todd Cochrane and Rob Greenlee discuss their personal experiences and broader developments in the podcasting industry. The episode starts with Cochrane recounting his recent studio eviction, describing the frantic move he was forced to organize over a holiday weekend. He details the … Continue reading From Studio Eviction to Industry Speculation #589 → The post From Studio Eviction to Industry Speculation #589 appeared first on New Media Show .
Wed, May 15, 2024
Podfest Asia Recap
In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee delve deep into various facets of the podcasting world. Their discussion started with Todd sharing his travel experiences to and from the Philippines, where he attended Podfest Asia. Discussing the state of podcasting in Asia, starting with Spotify’s significant influence in … Continue reading Podfest Asia Recap #589 → The post Podfest Asia Recap #589 appeared first on New Media Show .
Thu, May 02, 2024
Video Podcasting: Hype vs. Reality
In this episode of the podcast featuring hosts Todd Cochrane and Rob Greenlee, they delve into a comprehensive discussion on podcasting, focusing on the viability and reality of video podcasting. The episode begins with Todd updating listeners on his business-related travel plans, which include attending Podfest Asia. Rob and Todd then shift the conversation to the … Continue reading Video Podcasting: Hype vs. Reality #588 → The post Video Podcasting: Hype vs. Reality #588 appeared first on New Media Show .
Wed, April 24, 2024
The Impact of Spotify and Podbean's IAB Departure
In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee dive deep into the significant news of Spotify, Megaphone, Chartabe, and Podbean pulling out from the IAB podcast measurement compliance. They discuss the various implications and reasons for these decisions, what they mean for the podcasting industry, particularly in advertising standards, … Continue reading The Impact of Spotify and Podbean’s IAB Departure #587 → The post The Impact of Spotify and Podbean’s IAB Departure #587 appeared first on New Media Show .
Wed, April 17, 2024
Exploring the Convergence of Video and Audio in New Media
This episode of the New Media Show, hosted by Todd Cochrane and Rob Greenlee, delves into various aspects of new media, particularly the integration and impact of video with traditional podcasting audio media. The conversation opens with Todd Cochrane welcoming listeners to the show and introducing his co-host, Rob Greenlee. They further discussed their involvement … Continue reading Exploring the Convergence of Video and Audio in New Media #586 → The post Exploring the Convergence of Video and Audio in New Media #586 appeared first on New Media Show .
Wed, April 10, 2024
Reality Check: Podcast Content Creators vs YouTube
In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee dive deep into the challenges and realities faced by podcast content creators, particularly regarding YouTube’s algorithms and discoverability. The conversation spans from the practicalities of podcast production to the philosophical aspects of content creation and distribution. Todd begins the show with … Continue reading Reality Check: Podcast Content Creators vs YouTube #585 → The post Reality Check: Podcast Content Creators vs YouTube #585 appeared first on New Media Show .
Wed, April 03, 2024
Google's Missteps and the Impact on Podcasters
In this episode of the new media show, hosts Todd Cochrane and Rob Greenlee discuss a range of topics related to the podcasting industry, including their experiences at Podcast Movement Evolutions, the Google Podcast shutdown, YouTube’s presence at Podcast Movement, and other industry news Todd discusses his observations at Podcast Movement, describing it as business-oriented … Continue reading Google’s Missteps and the Impact on Podcasters #584 → The post Google’s Missteps and the Impact on Podcasters #584 appeared first on New Media Show .
Thu, March 21, 2024
Introducing Vid2Pod and RedCircle's new Host Read Ad Offering
In this podcast episode, hosts Todd Cochrane and Rob Greenlee discuss the latest in podcasting news, innovations, and industry insights, featuring a discussion on Todd’s Vid2Pod service and an interview with Mike Kadin from RedCircle. The episode begins with the hosts, Todd and Rob, discussing an AI-generated music track, which leads to a conversation about … Continue reading Introducing Vid2Pod and RedCircle’s new Host Read Ad Offering #583 → The post Introducing Vid2Pod and RedCircle’s new Host Read Ad Offering #583 appeared first on New Media Show .
Wed, March 13, 2024
The Evolving Landscape of Podcast Consumption
In this episode of the new media show, hosts Todd Cochrane and Rob Greenlee discuss a range of topics related to podcasting, leveraging their extensive experience in the industry. They start by experimenting with streaming on a new platform, Rumble, and share their excitement about opening up new audiences. Todd teases an upcoming announcement about … Continue reading The Evolving Landscape of Podcast Consumption #582 → The post The Evolving Landscape of Podcast Consumption #582 appeared first on New Media Show .
Wed, March 06, 2024
Exploring Rumble's New RSS Feed Capability
In this podcast episode, co-hosts Todd Cochrane and Rob Greenlee discuss various topics relevant to the podcasting industry. The episode begins with Todd and Rob addressing a copyright issue they encountered with using a song. They proceed to discuss the potential of artificial intelligence in creating music and its role in other aspects like writing … Continue reading Exploring Rumble’s New RSS Feed Capability #581 → The post Exploring Rumble’s New RSS Feed Capability #581 appeared first on New Media Show .
Fri, March 01, 2024
The Shift from Mainstream Media to Podcasting
This episode of “The New Media Show,” hosted by Todd Cochrane and Rob Greenlee, delves into the shifting media consumption landscape from mainstream sources to podcasting. The conversation begins with the hosts discussing the technical aspects of live-streaming platforms and the intricacies of timing content delivery across various platforms. Todd Cochrane shares his recent experiences … Continue reading The Shift from Mainstream Media to Podcasting #580 → The post The Shift from Mainstream Media to Podcasting #580 appeared first on New Media Show .
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