The Future of Media, Explained - from Press Gazette
Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the...
Thu, April 24, 2025
Making political news pay the Politico way
Press Gazette senior reporter Bron Maher talks to Politico executive editor for Europe Kate Day about how the niche brand's rapid expansion on this side of the Atlantic. The title launched in Washington in 2007 and has been in Europe since 2015. It now has 350 staff in Europe with 45 in the UK alone. Day explained how the brand's mixed B2B and consumer business model works and revealed more about its further expansion plans. Hosted on Acast. See acast.com/privacy for more information.
Thu, April 03, 2025
Jim Mullen's legacy at Reach | Value of news to Google | Sun losses, Times profits
The Press Gazette teams offer their insights on the legacy of outgoing Reach CEO Jim Mullen, the value of news to Google and the latest company accounts at News UK, which show Sun losses declining and healthy profits for the paywalled Times. Hosted on Acast. See acast.com/privacy for more information.
Thu, March 20, 2025
Why AI could spell doomsday or a big payday for publishers with Matthew Scott Goldstein
Press Gazette editor-in-chief Dominic Ponsford caught up with New York-based publishing consultant Matthew Scott Goldstein (MSG) to talk about the future of news in the era of AI. How concerned should publishers be about the threat posed to their business models by generative AI?9.9 out of ten said MSG. He explained why generative AI could spell the end of the road for publisher websites, but why it could also lead to a huge payday for the creators of quality content, Hosted on Acast. See acast.com/privacy for more information.
Thu, March 06, 2025
How to lose £100m with GB News | Print decline in the USA | Green shoots at Reach
Press Gazette's editorial team share their insights into big stories from the world of news. GB News has lost nearly £100m but is growing its non-TV advertising revenue and heading in the right direction. Charlotte Tobitt talks about this and the implications of its big legal victory over Ofcom. Bron Maher shares some highlights from Press Gazette analysis for US newspaper and magazine print circulation figures. There are only a handful of newspapers selling more than 100,000 print copies in the USA (but they can console themselves with the fact they have strong digital subscriber bases). And Press Gazette editor-in-chief Dominic Ponsford looks at the latest financial results from Reach which reveal growing page views and profits amid a backdrop of overall decline at the UK's biggest commercial news publisher. Hosted on Acast. See acast.com/privacy for more information.
Thu, February 20, 2025
London's Local News Renaissance with Jim Waterson
With three major London-wide local journalism launches in the last months is journalism about England's capital city bouncing back after many years of decline? London Centric founder Jim Waterson explains how his Substack-based title has already gained thousands of paying subscribers since launching in September 2024. Hosted on Acast. See acast.com/privacy for more information.
Thu, February 06, 2025
Newsletter strategy for publishers: Masterclass with the FT's Sarah Ebner
Over four years at the Financial Times head of newsletters for the title Sarah Ebner has helped grow the title's number of email subscribers from 500,000 to 1.6 million. She told Press Gazette that email newsletters are now the biggest driver of reader engagement at the FT. They are also hugely important for driving subscriber loyalty and finding new paying readers as well as providing advertising and subscription revenue in their own right. In this masterclass interview she explains how publishers can supercharge their newsletter strategy. Hosted on Acast. See acast.com/privacy for more information.
Thu, January 23, 2025
What works on Substack, how Youtube became newstube and why Harry took the cash
Bron Maher discusses Press Gazette's new ranking of the most lucrative titles on Substack, Charlotte Tobitt explains how and why publishers are currently so fixated on building their followings on Youtube and Dominic Ponsford shares his view on why Prince Harry decided to take News UK's cash rather than have his day in court with The Sun. Hosted on Acast. See acast.com/privacy for more information.
Wed, January 08, 2025
AI tipping point in 2025: What publishers need to know
Former digital development director of The Sun Paul Hood has just quit his job to study generative AI full time. He explained why AI in the media is set to reach a tipping point in 2025 and start to fundamentally change the business. He also reveals some of the practical steps publishers should take to ensure they can capitalise on the opportunities AI presents and avoid some major pitfalls. Sitting back and doing nothing is not an option, he says. Hosted on Acast. See acast.com/privacy for more information.
Thu, December 19, 2024
What we learned in 2024 about the business of news
The Press Gazette team look back on the big themes of 2024 for news publishers and reveal what they have learned. They also share their predictions for 2025 which include: more paywalls in the national media, an economic upturn all around and big changes in the tech platforms which readers use to discover their news, Hosted on Acast. See acast.com/privacy for more information.
Thu, November 28, 2024
How Bluesky became News-sky, discovering new Google traffic and what Trump 2 means for you
Press Gazette editor-in-chief Dominic Ponsford talks about the benefits of Bluesky for publishers with the zeal of a new convert, reporter Bron Maher explains how publishers are getting new traffic from Google via Discover and Charlotte Tobitt reveals the biggest lessons for the news industry from the US presidential election. Hosted on Acast. See acast.com/privacy for more information.
Thu, November 14, 2024
Generative AI in the newsroom at the Telegraph
Telegraph Media Group director of technology Dylan Jacques talks to us about the title's ambitious plans to roll out a new generative-AI powered feature every month for 12 months. It has already rolled out AI-written summaries and various internal tools which are helping journalists use AI to improve content, increase reader engagement and so sell more subscriptions. Hosted on Acast. See acast.com/privacy for more information.
Thu, October 31, 2024
Election endorsements, revolting Guardian journalists and regulating AI
Press Gazette editor-in-chief Dominic Ponsford and reporter Bron Maher provide an insider take on three of the hottest issues in news media: how did the Washington Post handle its election endorsement so badly? Why are Guardian and Observer journalists set to go on strike? And what can publishers do about the onslaught of generative AI bots harvesting their content without permission? Hosted on Acast. See acast.com/privacy for more information.
Wed, October 16, 2024
Making news pay the Boston Globe way
Boston Globe chief commercial officer Kayvan Salmanpour reveals the key decisions made around online subscriptions, advertising and other revenue areas which have enabled the local news title to thrive in the digital age and continue to support investigative journalism. Hosted on Acast. See acast.com/privacy for more information.
Thu, July 18, 2024
Bonnier News CEO on power of bundles and personalisation
Sweden's biggest news publisher Bonnier News has more than tripled profits in the past eight years and doubled revenue. It now believes a subscription bundle, putting together all of its Swedish brands and harnessing AI to better personalise what users see, will be the way forward for continued revenue growth. Bonnier News chief executive Anders Eriksson told Press Gazette UK editor Charlotte Tobitt about the business transformation he has overseen and the internal culture change needed to do so, why Nordic countries are ahead on subscriptions, and the thinking behind the bundle subscription strategy. Hosted on Acast. See acast.com/privacy for more information.
Thu, July 04, 2024
World's biggest football publisher expands into USA
Goal, Indivisa and Mundial publisher Footballco was reaching 30 million people in the US without having any meaningful boots on the ground. But at the start of 2024 Jason Wagenheim arrived as its first CEO for North America, bringing lessons that sports publishing can learn from lifestyle after a long stint at Bustle Digital Group. Wagenheim told Press Gazette UK editor Charlotte Tobitt about how he is approaching Footballco's two-year runway ahead of the World Cup being held in the US, Canada and Mexico in 2026 as well as the value of going deeper - well beyond traditional match reporting - in an age of algorithms and generative AI. Hosted on Acast. See acast.com/privacy for more information.
Thu, June 20, 2024
Total Politics is making B2B work without a paywall
At the half-way point of the UK general election campaign Press Gazette sat down with Mark Wallace, hief executive of Total Politics Group, to find out how the company makes free political journalism pay. Press Gazette asked how the Politics Home, Conservative Home and The House publisher is faring since incorporating in its new form in 2022, and finds out how the business has found a way to hedge against political cycles by selling services on sites targeting both left and right. Hosted on Acast. See acast.com/privacy for more information.
Thu, June 06, 2024
Camilla Tominey and Kamal Ahmed on cracking a busy news podcast market
The Telegraph’s new daily news podcast, The Daily T, is the latest entrant to an increasingly crowded audio market. Days after the show bagged the first election trail extended nterview with Rishi Sunak, Press Gazette spoke with Daily T hosts Camilla Tominey and Kamal Ahmed about how they’re hoping to stand out from the competition with a right-of-centre viewpoint they feel is missing and by leaning heavily on the Telegraph newsroom. Hosted on Acast. See acast.com/privacy for more information.
Thu, May 16, 2024
Daily Mail CEO Rich Caccappolo on keeping journalism free
This episode includes excerpts from an interview between Press Gazette editor-in-chief Dominic Ponsford and Rich Caccappolo, CEO of Daily Mail publisher DMG Media. It also features media consultant Matthew Scott Goldstein. They talk about how to save journalism (and democracy) on the open web by adapting to Google's plan to switch off cookies on Chrome. He also provides an update on DMG Media's legal action against the search giant and reveals how his company is growing overall revenue in a tough market. Hosted on Acast. See acast.com/privacy for more information.
Thu, May 02, 2024
The Atlantic's winning subscription strategy with CEO Nicholas Thompson
The Atlantic has become profitable after years in the red and marked the major milestone of reaching one million subscribers, it announced in April. CEO Nicholas Thompson joined Press Gazette to discuss the subscription strategy behind The Atlantic's recent success, how advertising fits in, the search for an elusive third revenue stream, and what goals he might set for the business next. Hosted on Acast. See acast.com/privacy for more information.
Thu, April 18, 2024
ADHD, autism and the news business: How different minds can thrive in media
Press Gazette editor Dominic Ponsford talks about exclusive new research on the prevalence of neurodiversity in news media. He also speaks to Times Radio journalist Darryl Morris and freelance journalist Lydia Wilkins about the benefits and challenges ADHD and autistic thinkers can bring to jobs in journalism. Hosted on Acast. See acast.com/privacy for more information.
Thu, March 28, 2024
How to make news pay on Youtube with TLDR
Founder of video news network TLDR Jack Kelly explains how he funds an 11-strong editorial team providing a serious news for younger viewers on Youtube. The profitable publisher is funded mainly through the Youtube ad revenue split but also makes money from direct-sold sponsorship and a foray into print publishing. Hosted on Acast. See acast.com/privacy for more information.
Wed, March 13, 2024
How The Economist is attracting younger readers with cut-price daily app
Press Gazette editor-in-chief Dominic Ponsford discusses the latest UK magazine industry circulation figures with reporter Bron Maher. They pick out the winners and losers from the latest crop of results and also hear from Economist executive vice president Nada Arnot about how the title's cut-price daily edition Expresso achieved lift-off in 2023. She also explained why she is bullish about The Economist's headline (print and digital) circulation figures returning to growth in this election year. Hosted on Acast. See acast.com/privacy for more information.
Thu, February 29, 2024
Online advertising - how publishers can survive a tsunami of change
Online advertising used to support investigative journalism at digital-native brands such as Buzzfeed News and Vice. In the space of just a few years everything has changed, and thousands of journalists have lost their jobs as a result. Press Gazette editor-in-chief Dominic Ponsford talks to former Business Insider editor-in-chief Jim Edwards about what is going on and how publishers should adapt to an online publishing ecosystem which is being rocked by a tsunami of disruptive change. Hosted on Acast. See acast.com/privacy for more information.
Thu, February 08, 2024
Beyond Google? Amazon and Microsoft are future says Ricky Sutton
Former online editor of the News of the World turned tech entrepreneur turned future of news Cassandra Ricky Sutton joins Dominic Ponsford on the podcast sofa. The last year has been bleak for ad-funded news media but Ricky believes he has the solution. He explains why Google's reign as the most important tech partner for news publishers is drawing to a close, but more lucrative partnerships around AI and advertising with Microsoft and Amazon beckon. Hosted on Acast. See acast.com/privacy for more information.
Thu, January 25, 2024
Why Reach is upbeat about online ads despite the big cookie switch-off
Reach group director of digital Terry Hornsby is at the forefront of the journey away from third-party cookies at the UK’s largest commercial news publisher. Hornsby told Press Gazette's Charlotte Tobitt the three pillars that will help Reach grow digital revenues through this monumental shift to the open web, discussed why trusted premium publishers will come out on top and issued a call for more industry collaboration. Hosted on Acast. See acast.com/privacy for more information.
Thu, January 11, 2024
Political reporting in an election year with Christopher Hope and Gloria De Piero
In the latest episode, Press Gazette editor in chief Dominic Ponsford met GB News presenting duo Gloria De Piero and Christopher Hope at their new Westminster studio. They spoke about their new weekly show, PMQs Live, the future of political reporting in an election year and why they think GB News is striking a chord with viewers by offering them more of what they want. (As part of this podcast was recorded on location, apologies but the quality can get a little patchy) Hosted on Acast. See acast.com/privacy for more information.
Wed, December 13, 2023
How publishers can sell online advertising in an awful market
Guardian US senior vice president for advertising Luis Romero talks to Press Gazette about what it is like to sell in the toughest ad market since 2008. He also shares some tactics and strategies the Guardian is deploying to persuade more brands to spend money on reaching its 40m US readers per month. His pitch is a simply one - stop supporting the dark corners of the internet on tech platforms and instead help fund a news business which is shining light on the world's most important issues. Hosted on Acast. See acast.com/privacy for more information.
Wed, November 29, 2023
Why bad news can be good for business publishers with Dow Jones CEO Almar Latour
Dow Jones CEO and Wall Street Journal publisher Almar Latour spoke to Press Gazette about how the financial news division of News Corp managed to just achieve its most profitable quarter since 2007. In this edited version of his interview at the Press Gazette Media Strategy Network event in New York, he also spoke about what publishers need to focus on as global uncertainty looks set to continue in 2024. Hosted on Acast. See acast.com/privacy for more information.
Thu, November 16, 2023
How to make local news pay with Newsquest CEO Henry Faure Walker
Last year UK regional news giant Newsquest made £40m in pre-tax profits on turnover of £190m. This year it is tracking to have ad revenue broadly flat over two years. CEO Henry Faure Walker spoke to Dominic Ponsford about how the publisher of 200+ titles is bucking the trend on both audience and advertising revenue decline. He also shed light on some fascinating experiments using generative AI in the newsroom. Hosted on Acast. See acast.com/privacy for more information.
Thu, October 26, 2023
From subscriptions to membership at Elle
Elle UK editor Kenya Hunt talks to Press Gazette about why she hopes readers will pay £150 a year to become fashion industry insiders as members of Elle Collective. She also talks about the future of magazines, diversity and why magazine editors have a duty to present images of female beauty responsibly. Hosted on Acast. See acast.com/privacy for more information.
Thu, October 12, 2023
How the Daily Mail become a hit on Tiktok
The Daily Mail has an average reader age of 56 but has managed to become an unlikely hit on youth social media platform Tiktok. The newsbrand is currently celebrating becoming the biggest publisher of news on Tiktok, ahead of broadcasters Sky News, ABC News and NBC News. Mail Online head of social video Phil Harvey, who joined the publisher in March, told Press Gazette how and why their Tiktok performance has transformed this year and why it is worth the investment. He also revealed which British politician and their dog has become an unlikely Tiktok star for the Daily Mail. Hosted on Acast. See acast.com/privacy for more information.
Thu, September 28, 2023
The Murdoch Factor
Rupert Murdoch has announced his plans to step down as executive chairman of News Corp after nearly 70 years in charge in November. Press Gazette editor in chief Dominic Ponsford discusses The Murdoch Factor with Peter Jukes (author of Fall of the House of Murdoch and co-founder of Byline Times). What is the key quality which has enabled Murdoch's success and what does the future of media look like without him? Hosted on Acast. See acast.com/privacy for more information.
Thu, September 14, 2023
Is the future looking brighter for Future?
CEO of Future plc Jon Steinberg explains why he believes his company still has the right ingredients for success (whatever investors may currently seem to think). He also talks about how he has tackled taking over from a highly successful predecessor, what he thinks about AI in publishing and how the company is just starting to generate revenue from digital subscriptions. Hosted on Acast. See acast.com/privacy for more information.
Thu, July 13, 2023
Launching in a time of turmoil, with Semafor CEO Justin B Smith
Bron Maher speaks to Semafor CEO Justin B Smith who explains the news startup's launch strategy. Semafor launched in October last year promising to be the news outlet for the "200 million people who are college educated [and] read in English”. Nine months on, chief executive Justin B Smith explains to Press Gazette that, while it still wants that audience, in the nearer term Semafor is going to look more like a luxury brand. Smith also tells the Future of Media Explained podcast why he won't be spending Semafor's millions in the bank any time soon - and how the brand's signature yellow colour harkens to the grandeur of Chinese emperors. A month after Semafor launched, Press Gazette mapped their global audience. See the map here: https://pressgazette.co.uk/north-america/semafor-global-coverage-mapped/ Hosted on Acast. See acast.com/privacy for more information.
Thu, July 06, 2023
AI in the newsroom part 2 - caution at The Guardian
Like most news publishers, The Guardian is still in an experimentation phase with generative AI as it tests the technology’s limits and learns whether it can fit into an editorial workflow. Crucially, however, it has not deployed any gen AI tools yet and is not planning to do so in the immediate future. Head of editorial innovation Chris Moran joined the Future of Media Explained podcast to explain why – and discuss why, despite the threats to the news business from generative AI being introduced into search results and the use of publishers’ content without reward, he is optimistic about what could happen next. Hosted on Acast. See acast.com/privacy for more information.
Thu, June 29, 2023
AI in the newsroom at Mediahuis
Our latest edition investigates practical applications of generative AI in the newsroom at European news group Mediahuis. Aisha Majid interviews Trui Lanckriet, MediaHuis' group data and insights director Hosted on Acast. See acast.com/privacy for more information.
Thu, June 22, 2023
Big news media trends for 2023: This much we know
Dominic Ponsford, Charlotte Tobitt and William Turvill from Press Gazette sum up the big news media trends from the first half of 2023. They share what we have learned so far about generative AI, the looming showdown between news publishers and tech giants and a macro-economic climate which is costing thousands of journalists their jobs. Hosted on Acast. See acast.com/privacy for more information.
Thu, June 15, 2023
Solutions journalism at The Times
Times columnist Rachel Sylvester talks to Press Gazette about a pioneering project which is shaping the policy agenda in two major areas of public life: education and health. Over the last two years she has been leading commissions charged with developing concrete solutions for reforming these two areas. The results have been welcomed by politicians and readers alike and spawned numerous editorial spin-offs. She spoke to Press Gazette about how this form of solutions journalism has resonated with readers and created rich source of content for the title (and why any commercial benefits are secondary in her eyes). Hosted on Acast. See acast.com/privacy for more information.
Thu, June 08, 2023
Generative AI and the news business: Don’t get fooled again
Dominic Ponsford speaks to CEO of Agate Dominic Young about the threat posed to the news business by generative AI and reveals what publishers can do about it. Young was closely involved in licensing and digital development at News International in the early years of online publishing. He feels news publishers and regulators must learn from the mistakes of the past when tech platforms were given the legislative opt-outs which allowed them to build their current huge empires. Hosted on Acast. See acast.com/privacy for more information.
Thu, June 01, 2023
Why Barstool Sports is betting on success during a ‘dark time for media’
In seven years at US sports and lifestyle digital media powerhouse Barstool Sports, chief executive Erika Ayers has helped grow revenues from around $2m to above $250m. Ayers told the latest episode of Press Gazette's Future of Media Explained podcast about the diverse revenue mix that has made this possible - and why the company has continued to grow when other digital-first and social media-heavy media outlets have begun to fall. Hosted on Acast. See acast.com/privacy for more information.
Thu, May 25, 2023
How the FT found a new paying audience with FT Edit
On the 48th episode of Press Gazette's Future of Media explained podcast we speak with Malcolm Moore, the editor of the Financial Times' low-price product FT Edit. When Press Gazette last interviewed Moore in March 2022, when FT Edit had just launched, he shared his hopes that the new app would entice a group of new paying readers toward the FT - without cannibalising its existing audience. More than a year on, we check in with Moore to hear (some very promising things) about how the experiment has progressed. Hosted on Acast. See acast.com/privacy for more information.
Thu, May 18, 2023
Doing battle with the duopoly, with Paul Deegan of News Media Canada
Paul Deegan is the president and chief executive of News Media Canada, which represents 560 news publishers across Canada. Since starting in his role around two years ago, Deegan has been at the forefront of Canada’s battle to force Google and Facebook to pay for news. With the nation’s Online News Act approaching passage into law, Press Gazette’s William Turvill interviewed Deegan to learn more about the story behind this legislation – and how big tech has fought back with threats and news-blocking experiments. Canada's bill seeks to build on Australia’s News Media Bargaining Code and will help inform UK legislators as similar rules are drawn up in Westminster. Hosted on Acast. See acast.com/privacy for more information.
Thu, May 11, 2023
How publishers can cash in on online shopping: e-commerce and affiliate marketing, with The Independent
This episode of Press Gazette’s Future of Media Explained podcast features an interview with Christian Broughton, Managing Director of The Independent. The Independent runs one of the best-known affiliate marketing operations among news publishers through its Indy Best product reviews and recommendations section. As advertising revenue has declined, publishers are increasingly turning to other ways to make news pay and e-commerce, which includes affiliate marketing, is a key income stream for the Independent which went online only in 2016. Hosted on Acast. See acast.com/privacy for more information.
Thu, May 04, 2023
Tina Brown on Sir Harry's legacy and the future of investigative journalism
Former New Yorker editor Tina Brown talks to Press Gazette about the future of investigative journalism and the legacy of her late husband Sir Harry Evans. She shares her concerns about quality journalism and shares some solutions about what can be done to save it. Brown also has some forthright views about Prince Harry and his fight against the UK tabloids over allegations of phone-hacking and illegal information gathering. Hosted on Acast. See acast.com/privacy for more information.
Thu, April 27, 2023
Life after The Times for David Aaronovitch: Going solo on Substack
David Aaronovitch left The Times in March after 18 years as a columnist with the paper. But he quickly got underway with his solo venture: Notes from the Underground , hosted on Substack. In this week's Future of Media Explained podcast, Aaronovitch discusses his departure from The Times , why he decided to write for Substack , and shared his views on how newspaper comment sections have changed in recent years. Hosted on Acast. See acast.com/privacy for more information.
Thu, April 20, 2023
The Podfather: How to build a podcast from scratch, with Andrew Harrison of Podmasters
Andrew Harrison, the co-founder and group editor of Podmasters, was one of the early pioneers of British current affairs podcasting. He and his team launched Remainiacs (since rebranded as Oh God, What Now?) in 2017 using Harrison's PPI compensation payout. Today Podmasters produces several other shows, including The Bunker, Hello Girls and Mugshots with Michael Crick. In this week's Future of Media Explained, Harrison speaks to Press Gazette's William Turvill about the growth of Podmasters and the future of the British podcasting sector. (PwC last year forecast that the UK's podcast ad market would be worth £64m by 2025. Harrison says that figure appears "really low".) Harrison also makes the case for why the BBC's podcast platform, Sounds, should be opened up to boost the independent sector. Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
Thu, April 13, 2023
The future of music journalism with NME's Holly Bishop
NME was founded as a newspaper devoted to rock music back in 1952. More than 70 years on, and NME is no longer in print and covers a broad range of music, as well as film, TV and gaming. In this week's podcast, Holly Bishop, the chief operating officer of NME Networks, which also includes Uncut, Musictech and Guitar.com, speaks to Press Gazette's William Turvill about the future of music journalism and the challenges of keeping NME relevant as a brand in 2023. Hosted on Acast. See acast.com/privacy for more information.
Thu, April 06, 2023
Going global with GQ editorial boss Will Welch
The Covid-19 pandemic led Conde Nast to accelerate its plans to create a digital-first global content strategy. Several of its biggest brands, including Vogue, GQ and Conde Nast Traveller, have now restructured under global leaders - ending unnecessary competition and sharing the same joint vision and ethos for the first time. GQ global editorial director Will Welch spoke to Press Gazette about how the magazine brand has evolved under his editorship, how teams on its 20 international editions now work together and how this benefits its advertising clients. Welch was speaking shortly before the launch of GQ's inaugural Creativity issue, the first time the magazine will share the same pages cover to cover in every market, and Global Creativity Awards gala being held in New York. Hosted on Acast. See acast.com/privacy for more information.
Thu, March 30, 2023
Making tabloid journalism pay in the digital age
One of News UK’s top executives talks to Press Gazette about how Rupert Murdoch’s most beloved brand is still managing to pay its way. Dominic Carter is executive vice president and publisher of The Sun and he talks explains how the title has maintained its position as the UK’s most popular commercial news brand and why digital revenue growth is outpacing print decline. Hosted on Acast. See acast.com/privacy for more information.
Thu, March 23, 2023
Why the New York Times wants you playing games, with Jonathan Knight
The New York Times has the most paying subscribers of any English-language publisher , boasting some 9.6 million people buying access. But they're not all there for the Gray Lady's reporting: more than a tenth of those subscribers are paying for access to the Times' games offering - with no news included. On this week's podcast The New York Times' head of games, Jonathan Knight, tells Press Gazette the publisher's investment in games creates a valuable funnel for bringing in subscribers (and keeping existing ones around). But it's more complicated than sticking a sudoku on the website - the NYT has editors exclusively assigned to curating its game offering, and the publication puts great effort into keeping its community socially engaged with the puzzles. Listen to hear more on The New York Times' gaming strategy, who it sees as its rivals and why there's a commercial logic to investing in crossword writers from more diverse backgrounds. Hosted on Acast. See acast.com/privacy for more information.
Thu, March 16, 2023
Donations as a reader revenue strategy, with Mother Jones CEO Monika Bauerlein
American investigative magazine Mother Jones began life in 1976 with the idea of producing a "new brand of socially conscious journalism". As an independent non-profit outlet, Mother Jones relies upon readers for three-quarters of its revenue - both in the form of subscriptions but especially donations. About 50,000 people support Mother Jones journalism each year with donations, while its magazine has about 180,000 subscribers. In the latest episode of the Future of Media Explained podcast, Press Gazette UK editor Charlotte Tobitt speaks to Mother Jones chief executive Monika Bauerlein about how to successfully encourage readers to open their wallets, why being audience-funded is so important for an investigative journalism outlet, the importance of transparency on the numbers, and combatting news fatigue. Hosted on Acast. See acast.com/privacy for more information.
Thu, March 09, 2023
Why there’s still life left in TV news bulletins, with 5 News editor Cait Fitzsimons
5 News editor Cait Fitzsimons has sat down with Press Gazette to discuss the programme and its place in broadcasting following its relaunch and expansion. 5 News has gone from creating two half-hourly bulletins at 5pm and 6.30pm, which had to largely repeat themselves, to one hour-long 5pm programme, allowing it to go more in-depth and add new content strands. Dan Walker will present alongside Claudia-Liza Vanderpuije. Fitzsimons discussed the reasoning behind and impact of those changes, and said the programme is now on a “positive upward trajectory” in its viewing figures. She warned, however, that public service broadcasters should have their prominence guaranteed in a digital-first world (although that does not mean 5 News needs its own website). Hosted on Acast. See acast.com/privacy for more information.
Thu, March 02, 2023
The future of women's magazines
Women's magazines (along with other mag sectors) had a tough time in the 2010s, with Marie Claire, Now, InStyle UK, Look and Glamour among the print closures. But Cosmopolitan UK, owned by Hearst, survived that difficult period and has now massively grown its digital audience in the past eight years from about four million users per month to 16.8 million. It has made it its mission to be on top of the latest trends, including being one of the first publishers to create shows for Snapchat Discover in the UK in 2018 and experimenting with gaming platform Roblox last year. Cosmopolitan UK editor-in-chief Claire Hodgson spoke to Press Gazette about what defines the brand in 2023, the role of a modern magazine editor, and how they are preparing for whatever the future may hold next. Hosted on Acast. See acast.com/privacy for more information.
Thu, February 23, 2023
The future of paid for local journalism
The 35th episode of Press Gazette’s Future of Media Explained podcast features an interview with Edward McCann, Director of Publishing Operations at Mediahuis Ireland - parent company of the Belfast Telegraph. Successful digital paywalls are a relative rarity in local news in the UK. Since launching its digital subscriptions programme in May 2020, the Belfast Telegraph however, has already managed to reach 8,500 paid subscribers. McCann speaks to Aisha, Press Gazette’s data journalist about how the Northern Ireland-based title has managed to grow its subscriptions revenue, despite not being the only paywalled news site in the province. Hosted on Acast. See acast.com/privacy for more information.
Thu, February 16, 2023
The Future of Climate Journalism, with Carbon Brief's Leo Hickman
Press Gazette’s 34th Future of Media Explained podcast takes a look at climate reporting - and why fresh-faced reporters out of journalism school are choosing it as a beat over sports or foreign postings. We sat down with Carbon Brief’s editor Leo Hickman to talk about philanthropic funding, diversifying revenue, wonky content that nonetheless attracts lay readers and whether it’s possible to get around news avoidance when you’re working with fundamentally depressing subjects. Hosted on Acast. See acast.com/privacy for more information.
Thu, February 09, 2023
Paywall Strategies for 2023
This week's episode looks at paywall strategies for publishers in 2023 and is sponored by AdvantageCS . In a tough market, paywalls, podcasts and newsletters have been identified as strong areas to find new revenue this year. We spoke to Philippe van Mastrigt, director of European operations for one of the longest-established subscription technology companies in the world AdvantageCS, and Katia Debusschere, manager of acquisition and retention at Mediahuis Belgium. They talked to Press Gazette about how news publishers globally are protecting and growing online news subscriptions, what's working and what isn't. Hosted on Acast. See acast.com/privacy for more information.
Thu, February 02, 2023
Beyond rolling news with Sky News
Sky News was named News Provider of the Year at Press Gazette's British Journalism Awards in December. The news broadcaster had a huge year - putting journalists on the ground in Ukraine every single day, covering the death of the Queen and her funeral, and chasing the latest political updates as the UK cycled through three prime ministers. But it also saw major growth in its Tiktok following, securing itself as the biggest UK news broadcaster on the platform , while investment in its podcasting and data and forensics journalism also paid off. Sky News director of content Cristina Nicolotti Squires and director of newsgathering Jonathan Levy spoke to Press Gazette's Future of Media Explained podcast about their successes of 2022, how important digital consumption has become versus the TV channel, and what they hope to achieve in 2023. Hosted on Acast. See acast.com/privacy for more information.
Thu, January 26, 2023
Building a direct audience using email newsletters, with Metro.co.uk editor Deborah Arthurs
Newsletters are a growing tool for increasing engagement and loyalty – but it’s not one-size-fits-all. Metro.co.uk has 11 newsletters, with more to come soon. Some are up to eight years old, while others are relatively recent additions as the site aims to boost its direct relationships with readers and reduce its reliance on platforms like Facebook and Google. The website’s editor Deborah Arthurs spoke to Press Gazette UK editor Charlotte Tobitt about when to prioritise click-through rates versus open rates, how to stop newsletters from feeling stale and why it is so nice to have a product with an “end” point for the reader. Hosted on Acast. See acast.com/privacy for more information.
Thu, January 19, 2023
The future of Royal reporting after Spare
Press Gazette talks to the journalist who first broke news of Harry and Meghan’s romance, Camilla Tominey, about the future of royal reporting. Tominey balances covering politics with royalty and is an associate editor of the Daily Telegraph and host of the Camilla Tominey show on GB News. She explains why Harry has got the press all wrong, why she stands by her reporting of the infamous bridesmaid’s dress fitting row and why she won’t be suing the Duke of Sussex despite his personal attack on her professionalism in his best-selling memoir. Hosted on Acast. See acast.com/privacy for more information.
Thu, January 12, 2023
2023 journalism trends and predictions with Nic Newman
The 29th episode of Press Gazette’s Future of Media Explained podcast features an interview with Nic Newman, senior research associate at the Reuters Institute for the Study of Journalism. Each year RISJ surveys hundreds of news leaders around the world to capture their thoughts on predictions for the year ahead and how they view the trends shaping the industry. Newman speaks to Aisha, Press Gazette’s data journalist about this year's survey and how the industry feels about revenue prospects, news avoidance and how to attract audiences in 2023. Hosted on Acast. See acast.com/privacy for more information.
Thu, December 22, 2022
What we learned in 2022 and what’s happening next
Sit back and share a glass of sparkling wine with the Press Gazette team as they reflect on a year in media and share some predictions about what will happen next. From news avoidance to the big B2B bounceback, Dominic Ponsford, Charlotte Tobitt, Will Turvill and Bron Maher explained what they learned in 2022 and reveal the biggest challenges for news media in 2023. Hosted on Acast. See acast.com/privacy for more information.
Thu, December 15, 2022
Achieving liftoff with a launch: Punchbowl News CEO Anna Palmer on creating an 'indispensable' political news outlet
Anna Palmer is the co-founder and chief executive of Punchbowl News, a subscription-based political news startup based in Washington, DC. In this episode, former Politico journalist Palmer speaks to Press Gazette's William Turvill about her career, political journalism in the US, and the growth of Punchbowl, which was launched in January 2021. Hosted on Acast. See acast.com/privacy for more information.
Thu, December 08, 2022
Bouncing back: How world's largest in-flight magazine publisher recovered from being grounded
An earlier version of this podcast was missing a section, this has now been corrected. Press Gazette editor in chief Dominic Ponsford spoke to Ink Publishing chief executive Simon Leslie about how his company bounced back from disaster in 2020. It went from being the biggest in-flight magazine publisher in the world, with turnover of £100m, to zero overnight in March 2020. He talks about how the company recovered and reinvented itself with a little bit of help from 50 of the world's leading motivational speakers including Wim Hoff, Wolf of Wall Street Jordan Belfort and diminutive US mountaineer Alison Levine. Leslie has plenty of upbeat advice for media CEOs who may be worrying about the current economic downturn. Hosted on Acast. See acast.com/privacy for more information.
Thu, December 08, 2022
Bouncing back: How world's largest in-flight magazine publisher recovered from being grounded
Press Gazette editor in chief Dominic Ponsford spoke to Ink Publishing chief executive Simon Leslie about how his company bounced back from disaster in 2020. It went from being the biggest in-flight magazine publisher in the world, with turnover of £100m, to zero overnight in March 2020. He talks about how the company recovered and reinvented itself with a little bit of help from 50 of the world's leading motivational speakers including Wim Hoff, Wolf of Wall Street Jordan Belfort and diminutive US mountaineer Alison Levine. Leslie has plenty of upbeat advice for media CEOs who may be worrying about the current economic downturn. Hosted on Acast. See acast.com/privacy for more information.
Thu, December 01, 2022
Leadership in a downturn with Katie Vanneck-Smith
Co-founder of Tortoise and former president of Dow Jones Katie Vanneck-Smith spoke to Press Gazette about leadership as she starts her new role as CEO of Hearst UK. She explained why you need to treat colleagues like family, the big mistake they made launching Tortoise (and how they fixed it) and why there are opportunities in a downturn. Hosted on Acast. See acast.com/privacy for more information.
Thu, November 24, 2022
Finding big revenue in small customers with self-serve advertising
Sponsored by DanAds, the 24th episode of the Press Gazette Future of Media Explained podcast looks at self-serve advertising. Press Gazette's reporter Bron Maher spoke with DanAds chief marketing officer Lisen Zethraeus, National World's director of digital monetisation Jade Power and Tripadvisor Ad Express' Eoin McGregor about what's useful about self-serve ads for publishers. We heard that self-serve systems hand time back to stretched sales departments, that they open publishers up to valuable revenue from smaller advertisers, and - most importantly for Bron - what self-serve advertising is in the first place. Hosted on Acast. See acast.com/privacy for more information.
Thu, November 17, 2022
Making B2B pay... without a paywall, with Sean Griffey
Sean Griffey is the chief executive and co-founder of Industry Dive, a US B2B publisher that was recently acquired by Informa for £323m. Here he speaks to Press Gazette's William Turvill about how he built his business from scratch, why Industry Dive has opted against putting its titles behind paywalls, and future growth plans. Hosted on Acast. See acast.com/privacy for more information.
Thu, November 10, 2022
The future of podcasting
We spoke to editor of Tortoise studios Ceri Thomas and head of strategy at Auddy Oliver Thomas about the future of podcasting. Thomas explained how podcasting has become central to everything the slow-news publisher does and revealed that be believes it now as the largest podcasting newsroom in London (outside the BBC). Oliver Thomas explained why technology and improved discoverability mean that podcasting could become as ubiquitous as online video in the years to come. This episode was sponsored by Auddy Hosted on Acast. See acast.com/privacy for more information.
Thu, November 03, 2022
Misinformation and the US mid-terms | in partnership with Reuters
*Partner content. In the newest edition of Press Gazette's Future of Media Explained podcast, we sat down with Reuters to hear how they're gearing up to cover what looks to be a contentious nail-biter of an election. With the close-run midterms only a week away, the wire agency's politics and digital verification editors say some misinformation has become so entrenched it has changed the shape of their election coverage. They told Press Gazette reporter Bron Maher about zany claims breaching into the mainstream, what goes into running multi-state election coverage and what the business case is for investing in fact-checking. Hosted on Acast. See acast.com/privacy for more information.
Thu, October 27, 2022
From Hollywood Reporter to Ankler Media: Janice Min on making a profit from newsletters
Janice Min is a former leader of The Hollywood Reporter and Us Weekly. Now she is attempting to build up Ankler Media, a newsletter start-up that covers the Hollywood entertainment industry. Here she speaks to Press Gazette's William Turvill about her career, Ankler and the future of newsletters. Hosted on Acast. See acast.com/privacy for more information.
Thu, October 20, 2022
Building a recession-proof media business with Bloomberg Media CEO M Scott Havens
This week, Press Gazette's William Turvill interviews M Scott Havens, the chief executive of Bloomberg Media. Havens, who took up his role earlier this year, spoke about why he believes his company is well-positioned to thrive despite a “looming recession” threatened the global media industry. He believes Bloomberg Media, the consumer arm of Michael Bloomberg’s financial giant, is in a “unique position” to take advantage of growing demand for impartial news. Hosted on Acast. See acast.com/privacy for more information.
Thu, October 13, 2022
How to avoid the CMS snake-oil salesmen | in partnership with Big Bite
Our latest podcast takes an a look out how to make costly mistakes when investing in a new content management system. Experts from Hello, CNN, New Statesman Media Group and our sponsor Big Bite share their insights into how to future-proof the content architecture on your website. To unlock your publishing potential, talk to Big Bite today - head over to bigbite.net to get in touch Hosted on Acast. See acast.com/privacy for more information.
Thu, October 06, 2022
From newsman to money man: Jim VandeHei on the $525m rise of Axios
This week, Press Gazette's William Turvill interviews Jim VandeHei, the co-founder and chief executive of US news outlet Axios. Founded in January 2017, Axios has risen to become a significant player in the American news industry. Over the summer, Cox Enterprises acquired the business for $525m. In this episode, VandeHei (also a co-founder of Politico) speaks about the rise of the journalist-entrepreneur, the most exciting news startups in the US, and his new book, Smart Brevity. Hosted on Acast. See acast.com/privacy for more information.
Thu, September 29, 2022
Seven things media leaders need to know
The latest Future of Media Explained episode draws on Press Gazette's Future of Media Technology Conference to reveal seven key insights for media leaders. It features contributions from News UK chief operating officer David Dinsmore, former DC Thomson CEO Ellis Watson and Evening Standard head of audio David Marsland among others as well as most of the Press Gazette team. In short, media leaders need to cheer up - but for God's sake look after your data. There's lots of insight in this episode for everyone and it is a must-listen, condensing a day-long conference into seven key take-homes Hosted on Acast. See acast.com/privacy for more information.
Thu, September 22, 2022
The risks and rewards of investigative journalism with FT's Dan McCrum
Financial Times investigative reporter Dan McCrum was named Press Gazette's journalist of the year at the 2020 British Journalism Awards for his part in the "brave" investigation that took down German fintech giant Wirecard. McCrum and his FT colleagues, who also won investigation of the year, spent a total of six years trying to expose fraud at the company, and along the way faced smears, criminal charges in Germany, threats and intimidation. The investigation racked up hundreds of thousands of pounds in legal bills for the FT – but the newspaper provided its investigations team with the time and resources to stick with the story despite the cost and risks. McCrum has now spoken to Press Gazette to mark the release of a new Netflix documentary about the story: Skandal! Bringing Down Wildcard. He spoke about the hardest parts of the story and its personal risks - and why it is so important for the FT and other newspapers to facilitate these major investigations. Hosted on Acast. See acast.com/privacy for more information.
Thu, September 15, 2022
Online abuse and what to do about it
Online abuse towards journalists has become an endemic problem since the rise of social media. A Unesco survey last year found 73% of female journalists worldwide had experienced hostility online and said this had a "chilling" effect - but all demographics are affected. Last year Reach created an industry-first role, an online safety editor, and appointed Rebecca Whittington to lead efforts internally and externally to tackle the problem. Her job involves both supporting staff who are affected and liaising with the likes of social media platforms and the Government to call for wider action against abuse. Whittington joined Press Gazette UK editor Charlotte Tobitt to reveal how the first nine months of the job have gone, what she has been able to put into action so far, and why she is a "critical friend" of Meta and Twitter. Hosted on Acast. See acast.com/privacy for more information.
Thu, September 08, 2022
Newsroom leadership with ex-Insider news boss Jim Edwards
Newsrooms could traditionally be a toxic place full of shouting and abuse. Thankfully most are no longer like this, but some bad habits remain. Even among the well-intentioned, it is difficult to be a good manager - especially when you are promoted from an on-the-ground position with no management experience. Jim Edwards, who this year left his role as editor-in-chief for news at Insider and was previously founding editor at Business Insider UK, has written a book called Say Thank You for Everything sharing what he has learned about how to be a good manager and leader. In this episode of the Future of Media Explained podcast, Edwards tells Press Gazette UK editor Charlotte Tobitt about some of the most common management mistakes in newsrooms and how to fix them. Hosted on Acast. See acast.com/privacy for more information.
Thu, September 01, 2022
How to reach Gen Z with Pink News CEO Benjamin Cohen
The twelfth episode of Press Gazette's Future of Media Explained podcast, back after a summer break, explores a challenge shared by many publishers: reaching young audiences. Press Gazette UK editor Charlotte Tobitt is joined by Benjamin Cohen, CEO of LGBTQ+ brand Pink News where Gen Z and young millennials make up by far the largest proportion of the audience. Cohen shares a number of ways that, he says, have contributed to that success with a young demographic including a fruitful partnership on Snapchat Discover (alongside some thoughts on how other social platforms compare), a nurturing internal culture for young staff, and having a mission that the audience can relate to and believe in. Hosted on Acast. See acast.com/privacy for more information.
Thu, July 28, 2022
How to make the most of live events bounceback, with Wired’s Greg Williams
Publishers around the world were dealt a devastating blow in March 2020 when many events had to be abruptly cancelled, with UK B2B publishers losing more than £2bn as a result that year alone. But many quickly pivoted to digital and managed to salvage something from the wreckage of the pandemic. Now, in 2022, publishers are finding the appetite is very much there among their audiences to get back into a room together, be inspired and have big conversations again. Press Gazette’s UK editor Charlotte Tobitt spoke to Wired’s deputy global editorial director Greg Williams about the Conde Nast magazine brand’s return to large-scale in-person events this year. Williams told us about why he is feeling bullish about events, what audiences are most tired of and what they cherish the most, and how best to make it work commercially. Hosted on Acast. See acast.com/privacy for more information.
Thu, July 21, 2022
Magazines in the metaverse with Hearst UK
The tenth episode of Press Gazette's Future of Media Explained podcast dives into the metaverse and augmented reality technology with Hearst UK. In May the magazine publisher announced it had "reimagined" its events business from Hearst Live into HearstX as it decided to incorporate more emerging technology and create immersive digital experiences alongside its more traditional events. Press Gazette's UK editor Charlotte Tobitt spoke to Hearst UK's chief commercial officer Jane Wolfson, and Mark McCafferty, executive creative director for Hearst Solutions, to find out more about their experiments and how they might prove fruitful both for them and for other publishers. Hosted on Acast. See acast.com/privacy for more information.
Thu, July 14, 2022
Making podcasts pay with Immediate Media's HistoryExtra
The ninth episode of Press Gazette's Future of Media Explained podcast gets meta by talking about podcasts and how they can make money for publishers. David Musgrove, content director of BBC History and HistoryExtra at Immediate Media , joined Press Gazette's UK editor Charlotte Tobitt to discuss the growth of the HistoryExtra podcast. The show is doubling its revenue to seven figures this year and Musgrove told us what has been contributing to that growth. He shared insights into the show's 15-year journey, its paywall launch, and how they put out six episodes every week successfully. Hosted on Acast. See acast.com/privacy for more information.
Thu, July 07, 2022
How to fund news through philanthropy, with Open Democracy's Peter Geoghegan
The eighth episode of Press Gazette’s Future of Media Explained podcast takes a look at how some newsrooms are turning to charitable donors to open up new revenue streams. The episode features an interview with Peter Geoghegan, editor--in-chief and CEO of non-profit media platform, Open Democracy. Funded largely through grants from foundations and trusts, Open Democracy brings some 11 million visitors per year to its site. Open Democracy is not the only newsroom that's turned to donors for support- data suggests that upwards of $550 million of philanthropic money was given to support journalism around the world in 2020. Geoghegan speaks to data journalist Aisha Majid about what makes a newsroom attractive to philanthropic donors, what it takes to run a donor-funded newsroom as well as some of the challenges fundraising for news presents in the UK. Read more about the future of media at pressgazette.co.uk Hosted on Acast. See acast.com/privacy for more information.
Thu, June 30, 2022
Making local news pay: have independent US publishers found the formula for sustainability?
This week, Press Gazette's North America editor William Turvill interviews Chris Krewson, the executive director of LION Publishers, which represents more than 400 local independent online news startups across the US and Canada. LION recently reported figures showing that its average member increased their revenue by 33% to $125,000 last year. Krewson believes his members are forging a path to sustainability and that their emerging business models could represent the future of local news. You can read more of our coverage at pressgazette.co.uk Hosted on Acast. See acast.com/privacy for more information.
Thu, June 23, 2022
How news outlets can get millions of views on Tiktok, with Vice’s Nabihah Parkar
This week, Press Gazette reporter Andrew Kersley speaks to Nabihah Parkar, who heads up Tiktok production for Vice World News, about how the title gained one million followers in three weeks and the key to seeming authentic and building an audience on a platform that many news publishers have struggled to crack until recently. Read more on TikTok and the future of media at pressgazette.co.uk Hosted on Acast. See acast.com/privacy for more information.
Thu, June 16, 2022
How free newspapers survived Covid, with City AM editor Andy Silvester
This week, Press Gazette's UK editor Charlotte Tobitt hears from City AM editor Andy Silvester about how the free business newspaper got through the Covid-19 pandemic despite being forced to take an 18-month hiatus from print. Silvester says a canny move to a digital-first operation, and massive diversification in online revenues, has helped it survive and thrive amid a challenging market for free sheets. Read more on freesheets and the future of media at pressgazette.co.uk Hosted on Acast. See acast.com/privacy for more information.
Thu, June 09, 2022
How Time magazine made $10m selling NFTs, with Time president Keith Grossman
This week, Press Gazette reporter Bron Maher speaks with Time president Keith Grossman about how he's used NFTs to shepherd the magazine from "legacy media" status into Web3 - and netted the publisher a whopping $10m in the process. Grossman says that despite declining sales volumes across the market, Time's NFT revenues are going strong - and that even if they weren't, Time's investment in Web3 is about much more than short-term profit. You can read more of our coverage at pressgazette.co.uk. Hosted on Acast. See acast.com/privacy for more information.
Wed, June 01, 2022
Battling the Duopoly: Google, Meta and the media in 2022
This week, Press Gazette's North America editor William Turvill interviews Jason Kint, the chief executive of Digital Content Next, a trade association for US digital publishers. Kint is known for his forthright views on Google and Meta/Facebook (AKA the Duopoly) and has spent years closely tracking numerous lawsuits and new legislations the tech giants face across the world. In this episode, we quiz Kint on the most significant forthcoming legal and regulatory changes, and ask him to predict what the future holds for Google, Meta and the media industry. You can read more of our coverage at pressgazette.co.uk Hosted on Acast. See acast.com/privacy for more information.
Thu, May 26, 2022
Resilience: How Ukraine's media is surviving the war
Welcome to The Future of Media, Explained. Actionable insights to help you build and future-proof your media business, featuring interviews with leaders at the cutting edge of media publishing. This week - Dominic Ponsford interviews Andrey Boborykin, chief executive of Urkayinska Pravda - one of the biggest independent news websites in Ukraine. He talks about new research showing how Ukraine's local media is surviving the war. Plus he explains why Meta and Facebook are making it harder for news publishers in Ukraine to survive and what he thinks they should do about it. You can read more of our coverage at pressgazette.co.uk Hosted on Acast. See acast.com/privacy for more information.
Thu, May 19, 2022
Winning at B2B: Insights from Mark Allen
Welcome to The Future of Media, Explained. Actionable insights to help you build and future-proof your media business, featuring interviews with leaders at the cutting edge of media publishing. This week – business to business publishing with Mark Allen, founder and executive chairman of the Mark Allen Group. A leading publisher of trade magazines covering everything from healthcare and aerospace engineering to music and education. He tells UK editor Charlotte Tobitt why he cottoned onto the subscription model early, how quality content is king and whether he’d ever take the group public. You can read more about business to business publishing and the Mark Allen Group at pressgazette.co.uk . Hosted on Acast. See acast.com/privacy for more information.
Trailer · Tue, May 17, 2022
The Future of Media, Explained - Trailer
Actionable insights to help you build and future-proof your media business, featuring interviews with leaders at the cutting edge of media publishing. A weekly podcast from the team behind Press Gazette. Released every Thursday - launching 19th May. Read more on www.pressgazette.co.uk Hosted on Acast. See acast.com/privacy for more information.
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