Media Roundtable
The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time. We created this show in service of the Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining w...
Wed, April 23, 2025
Redefining Podcasts: Audio, Video, and the Future of the Channel with Larry Rosin (Edison Research)
The Media Roundtable limited series: “ What’s a Podcast? – The Extended Interviews” continues with this crucial debate. This week's episode is sponsored by Fairing . Dan Granger (CEO, Oxford Road and Veritone One ) teams up with Larry Rosin (President, Edison Research ) for our extensive qualitative and quantitative journey to define what a ‘podcast’ is in 2025. This episode is a culmination of all that work: a debate to finally forge one definition to rule them all. “ It's such an American idea, this democratization of voices–this fact that now there is actually representation of interests that were underserved for so long.” Dan Granger (CEO, Oxford Road and Veritone One ) Together we're talking: Consumers vs the Industry, the Spirit of Podcasting, Video Inclusion, and more. Let's dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Wed, April 16, 2025
Charting Podcasting’s Pirate Ship Past with Adam Carolla
Presenting, The Media Roundtable Limited Series: “ What’s a Podcast? – The Extended Interviews.” This week we have a guest who’s not only influential in podcasting history but in Oxford Road history too. This week's episode is sponsored by our friends at ALLCITY Network . During interviews for the series, Dan Granger (CEO, Oxford Road and Veritone One ) got a chance to sit down with audio legend Adam Carolla (Host of The Adam Carolla Show ). “ Big picture, the people with the voices and the people with the ideas are gonna win. That's what makes it pure.” Adam Carolla (Podcast Pioneer, Host of The Adam Carolla Show ) Together they talked: Audio Magic, Betting on Yourself, Podcasting’s Meritocracy, and more. Let’s dive in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Wed, April 09, 2025
All Ears: Everything We Learned at Podcast Movement Evolutions 2025
The Media Roundtable is back, assuaging your FOMO by recapping the highlights of Podcast Movement Evolutions 2025 . This week's episode is sponsored by The Daily Wire . Dan Granger (CEO, Oxford Road and Veritone One ) hosts a full panel of Audio All-Stars: Bart Roselli (SVP, Media, Oxford Road and Veritone One ) Conor Doyle (President, Oxford Road and Veritone One ) Miranda Romano (SVP, Media, Oxford Road ) Stew Redwine (VP Creative Services, Oxford Road and Veritone One ) “Now we can go out to the marketplace and try to get a lot of competing factions to start rowing in the same direction for everybody's mutual benefit.” Dan Granger (CEO, Oxford Road and Veritone One ) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Wed, April 02, 2025
What's a Podcast? Episode 3: The Crossroads – Identity Crisis & the Future
So… what is a podcast in 2025? As video takes over and platforms tighten their grip, the medium faces an identity crisis. In our final episode, we examine what’s at stake and where podcasting might go next. You’ll hear from industry leaders like Guy Raz, James Cridland, Dan Franks, and AJ Feliciano as they wrestle with the evolving definition of podcasting, the tension between independence and algorithms, and the future of audio-first storytelling. Because the word “podcast” might be up for debate—but its power is not. For the most comprehensive picture of what podcasting means to consumers today, check out our accompanying white paper with Edison Research, “ What is a Podcast?: Preserving its Essence, Structuring for Expansion ,” featuring quantitative and qualitative data compiled from over 4,000 Americans. Download the White Paper Here: https://oxfordroad.com/whats-a-podcast And if you’re really invested in the future of podcasting, there’s something you can do today. Help us bring YouTube, Spotify, and other platforms to the table—not to regulate, but to collaborate. Sign our petition for a shared definition, an open measurement framework, and a future where podcasting remains open, inclusive, and built to last. Add Your Name to the Petition Here: https://chng.it/6S5S7bPrjR See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Wed, April 02, 2025
What's a Podcast? Episode 2: The Explosion – Mainstream & the Pod-demic
After Serial broke the sound barrier, podcasting went from niche to everywhere—fast. In this episode, we follow the industry through its Hollywood makeover, the rise of podcast celebrities, and a pandemic-era boom that flooded the market with new voices. Hear from insiders like Bryan Barletta, Pete Birsinger, and the Meiselas Brothers on how podcasting became a business, a brand builder–for D2C brands and podcasters’ personal brands alike–and a battleground for independence. From million-dollar deals to the chaos of overproduction, this is the story of podcasting’s wildest decade. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Wed, April 02, 2025
What's a Podcast? Episode 1: The Genesis – The Accidental Revolution
Podcasting didn’t start with a business plan—it started with rebels, weirdos, and accidental pioneers tinkering in garages. In Episode 1 of What’s A Podcast?, we trace the medium’s origin story—from the earliest RSS hacks to the moment Steve Jobs brought podcasts to iTunes. Along the way, you’ll hear from Adam Carolla and Leo Laporte on bypassing traditional media, and Ira Glass on how public radio helped shape podcasting’s storytelling DNA. Featuring firsthand interviews with the people who built podcasting before it had a name—and who are still fighting to define what it is today. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Wed, March 26, 2025
Ad Infinitum S3E2 - Stay Safe in Sound
The world’s only podcast solely dedicated to audio ads is back! Brought to you by this week’s sponsor Claritas , we give you Ad Infinitum Season 3, Episode 2 - "Stay Safe in Sound." Host Stew Redwine (VP, Creative Services, Oxford Road ) welcomes journalist Suzanne Rico to talk about her deeply personal, fascinating podcast The Man Who Calculated Death . Suzanne did the hard work of reconciling with her grandfather Robert Lusser’s dark legacy as a Nazi scientist, then had to find a way to sell her show to networks and advertisers. Suzanne and Stew dive into why difficult subject matter done well is well worth supporting. “Clarity has a cleverness all of its own.” Stew Redwine (VP, Creative Services, Oxford Road ) And no episode of Ad Infinitum is complete with an ad break-down. This week, Stew and Suzanne check out winners and losers from BetterHelp , Amazon Pharmacy , Rocket Money , and Ritual . Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Wed, March 19, 2025
The State of Audio Ads: Podcasthon, Wondery Goes FAST, YouTube Premium Lite, and Untouchable Ad Budgets
The Media Roundtable is back with our very special Podcasthon episode supporting the Koala Corps. Plus, a blockbuster industry edition with a round-up of last week’s biggest audio industry moves. Fearless host James Ingrassia, (EVP of Client Services, Oxford Road) welcomes fellow audio all-stars: - James Cridland, (Editor, Podnews and Podcast Business Journal) - Neal Lucey, (EVP of Strategy & Product, Oxford Road) - Spencer Semonson, (Media Supervisor, Oxford Road) - Courtney O’Connor (Director of Podcast Media, Veritone One) “ If you cut your advertising, fewer people will buy your stuff.” - James Cridland, (Editor, Podnews and Podcast Business Journal) The team is talking: Podcasting for Good, YouTube Lite, Wondery’s FAST moves, Tariffs vs Ad Budgets, and more. Let’s jump in.
Wed, March 19, 2025
The State of Audio Ads: Podcasthon, Wondery Goes FAST, YouTube Premium Lite, and Untouchable Ad Budgets
The Media Roundtable is back with our very special Podcasthon episode supporting the Koala Corps. Plus, a blockbuster industry edition with a round-up of last week’s biggest audio industry moves. Fearless host James Ingrassia, (EVP of Client Services, Oxford Road) welcomes fellow audio all-stars: - James Cridland, (Editor, Podnews and Podcast Business Journal) - Neal Lucey, (EVP of Strategy & Product, Oxford Road) - Spencer Semonson, (Media Supervisor, Oxford Road) - Courtney O’Connor (Director of Podcast Media, Veritone One) “ If you cut your advertising, fewer people will buy your stuff.” - James Cridland, (Editor, Podnews and Podcast Business Journal) The team is talking: Podcasting for Good, YouTube Lite, Wondery’s FAST moves, Tariffs vs Ad Budgets, and more. Let’s jump in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Wed, March 12, 2025
Ad Infinitum S3E1 - Audio is for the Children
The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 1 - "Audio is for the Children." Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes Deborah Goldstein (Executive Producer, Head Writer, Host of Gen-Z Media’s hit show “The Big Fib”) and Jeremy Westphal (Director of Partnerships, Advertising Strategy & Creative Services, Gen-Z Media). GZM has mastered the art of crafting immersive, award-winning fiction podcasts for children and families with shows like: Six Minutes, The Unexplainable Disappearance of Mars Patel, and of course, The Big Fib. “We’ve got these incredible audiences that span ages and that trust us.” Deborah Goldstein (Executive Producer, Head Writer, Host of “The Big Fib”) Together, the team is talking—Work That’s Worth It, 7 Magic Words, and Thinking of the Children, while breaking down ads from BetterHelp, Mint Mobile, Amazon, and yep, Gen-Z Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, March 05, 2025
Follow the Money: Spotify’s Payouts, The True Crime Cruise, and Indie Podcasters
The Media Roundtable is back! This week we’re following the money through the eyes of industry players and creators alike. Giles Martin (EVP, Strategy, Oxford Road) hosts fellow Agents of Influence Hilary Shafer (VP, Podcast and YouTube Influencer, Veritone One), Bart Roselli (SVP Growth, Veritone One), and James Ingrassia (EVP, Client Service, Oxford Road). “ You can't get a more captive audience than an audience on a cruise.” - Giles Martin (EVP, Strategy, Oxford Road) The team is talking: Spotify’s Payouts, the True Crime Cruise, Indie Podcasters, and more. Let’s dive in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, February 26, 2025
Ad Infinitum S2E14 - The State of Sonic Branding
The world’s only podcast solely dedicated to audio ads is back for a very special Season 2 finale! Presenting Ad Infinitum Season 2, Episode 14 - "The State of Sonic Branding." Host Stew Redwine (VP, Creative Services, Oxford Road) and guest producer Jeanna Isham (Owner, Dreamr Productions) explore sonic branding's evolution, impact, and future through conversations with a veritable who’s who of the audio world. They talked to everyone, from the inventors of beloved audio logos to audio alchemists helping shape the sonic strategies of blue-chip brands around the world, including: Joel Beckerman (CEO, Made Music Studio) Chelsea Campbell (Group Creative Director, SiriusXM) Lisa DeStefano (Former VP, The Home Depot) Colleen Fahey (US Managing Director, Sixième Son) Steve Keller (Sonic Strategy Director,SiriusXM) Jim Reekes (Architect of Apple's startup sound, VP Product Management & Marketing, Argon Systems) Joe Sauer (Consumer Behavior Researcher) Roger Sho Gehrmann (VP, Songtradr) Dallas Taylor (Host of Twenty Thousand Hertz podcast) Walter Werzowa (Creator of Intel's iconic five-note sequence) “ Sonic Branding is simply the expanded answer to the question, ‘Can they recognize your brand with their eyes closed?’ Let's say it's yes, then Sonic Branding expounds on that yes.” Stew Redwine (VP, Creative Services, Oxford Road) We’re talking Ancient Origins, Sonic Storytime, and Sonic Branding’s ROI. Let’s tune in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, February 19, 2025
Betting on Podcasts – Fox, Netflix, and YouTube Want a Piece of Podcasting’s Power
The Media Roundtable Industry Edition is back! This week, we’re rounding up the biggest trending news stories in podcasting as Netflix, Fox, and YouTube all make moves that could reshape the industry. James Ingrassia, (EVP of Client Service, Oxford Road & Veritone One) hosts fellow Oxford Road luminaries Neal Lucey (EVP of Strategy & Product), Spencer Semonson (Media Supervisor), and Kyle Jelinek, (VP of Client Services). “If you're a marketer, what you're trying to do is evoke a memory, you're evoking an emotion. And music is one of the most effective ways to do that.” Neal Lucey (EVP of Strategy & Product, Oxford Road) The team is talking: Fox’s Podcast Deal, YouTube’s Year of Discovery, Netflix’s interest in podcasts, and more. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, February 12, 2025
Ad Infinitum S2E13 - One Amazon to Rule Them All
The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 13 - "One Amazon to Rule Them All" “ It's a group project where they each got a different part of the business, and they all try to jam it all together at the end, but none of it works together.” Adam McNeil (SVP of Client Services, Adopter Media) Stew Redwine (VP, Creative Services, Oxford Road) gathers an all-star panel to dissect Amazon's multi-million dollar podcast advertising strategy. Joined by Amelia Coomber (CMO, Podscribe), Adam McNeil (SVP of Client Services, Adopter Media), Paul Riismandel (President, Signal Hill Insights), and Arielle Nissenblatt (Founder of Earbuds Podcast Collective and podcasting advocate), these ad Avengers dive deep into a slew of Amazon audio ads and they don’t pull any punches. Let’s jump in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, February 05, 2025
Funny Business with Paul Scheer
The Media Roundtable is back with some award-winning podcasting starpower, resurfacing from July’s 2nd Annual CAO Summit. Dan Granger (CEO, Oxford Road & Veritone One) sat down for a fireside chat with Paul Scheer, award-winning actor (The League, Black Monday, Veep, Fresh off the Boat) and host of How Did This Get Made (back-to-back Ambie winner for Best Comedy Podcast), courtesy of SiriusXM. “The benefit with podcasting is you have this very symbiotic relationship with the ads and the host… so you actually look forward to the ads as a piece of content in the episode.” Paul Scheer (Host, How Did This Get Made) Together they talked long-time fan bases, restrictive ad copy, and how the comedy genre isn’t what you think it is. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, January 29, 2025
Ad Infinitum S2E12 - A.I. Loves Everybody
The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 12 - "A.I. Loves Everybody". Stew Redwine (VP, Creative, Oxford Road) explores the cutting-edge world of AI-driven audio advertising with Dave "Chachi" Denes (President, Benztown and host of Chachi Loves Everybody) and Masa Patterson (VP of Operations, Benztown). The trio showcases a live demo of SPECai, a tool built to streamline audio ad creation. It generates scripts, selects music, and produces mixed spots–all in real time. “ It's vital to me that we use AI to create better products, better audio, and hopefully get more people engaged both in podcasting and in radio with the power of audio.” Dave "Chachi" Denes, (President, Benztown and host of Chachi Loves Everybody) We’re talking: Bridging the Imagination Gap, The Second Best Answer, Dull Ads, and more. Let’s jump in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Thu, January 23, 2025
Open Debate: Ben Shapiro Talks Civility in Podcasting
The Media Roundtable is back! This week, we’ve got a two-part episode for your listening pleasure. First, Giles Martin (EVP, Strategy & Insights, Oxford Road) shares insights from our new case study, “The Untold Story of the Podcast Election,” where we show how the power of audio, especially audience engagement and riskier content, helped shape the outcome of the presidential election. “ Good-natured political debate, I think, is actually–in a way–coming back.” Ben Shapiro, (Co-founder of The Daily Wire, Host of The Ben Shapiro Show). Next up, Dan Granger (CEO, Oxford Road & Veritone One) hosts Ben Shapiro, (Co-founder & Editor Emeritus of The Daily Wire, and Host of The Ben Shapiro Show, (the largest conservative podcast and radio show in the nation). Together, they’re talking; open media ecosystems, brand safety and civility, consolidated media ownership, and so much more. These topics couldn’t possibly matter more right now–as echoed in President Biden’s farewell address to the nation. Let’s jump in. Download "The Untold Story of the Podcast Election" here: https://oxfordroad.com/podcastelection See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, January 15, 2025
Ad Infinitum S2E11 - The Authors of Audio Branding
The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 11 - "The Authors of Audio Branding." Stew Redwine (VP, Creative Services, Oxford Road) welcomes two experts who literally wrote the book — “Audio Branding.” Colleen Fahey, (US Managing Director, Sixième Son), and Larry Minsky, (Professor, Columbia College Chicago) sit down for an audio branding masterclass and deep dive highlighting one of today’s top audio spenders. “Audio Branding uses rhythm and energy and density of sound and instrumentation. And it seeks to let people understand your brand better, remember it better, and attend to it–pay more attention to it–and it's very successful in doing all of those things.” Colleen Fahey, (US Managing Director, Sixième Son). We’re talkin’ Train Sounds, Going Beyond Jingles, and Confused Branding. Let’s jump in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, January 08, 2025
The Sound of Growth: How Audio Fuels Branded Search
The Media Roundtable is back! This week, we’re bringing you a deep dive into our new case study, “The Sound of Growth: How Audio Fuels Branded Search.” Giles Martin (EVP of Strategy & Insights, Oxford Road) hosts fellow audiophiles James Ingrassia (EVP, Head of Client Services, Oxford Road) and Tucker Peleuses (VP, Strategy, Veritone One) to break down takeaways of $400m in audio spend over 30 years. “ Audio investment is driving almost 20 percent of clients’ branded search traffic.” Giles Martin (EVP of Strategy & Insights, Oxford Road) Audio attribution is challenging, but looking at the impact of audio on branded search is an effective way to cut through the noise. We’re covering; Delayed Effects, Consistency, Diminishing Returns, and More. For more actionable insights to optimize your strategy and maximize ROIs, check out the full case study: https://oxfordroad.com/soundofgrowth and tune into the full episode. Let’s dive in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, December 18, 2024
A Look Forward to 2025 - Trends That Will Shape Audio
The Media Roundtable is back! This week we’ve dusted off our trusty crystal ball for a look into 2025. What trends will shape the audio industry next year and beyond? Stay tuned… Dan Granger (CEO, Oxford Road & Veritone One) hosts fellow audio prognosticators: Steven Goldstein (Founder & CEO, Amplifi Media) Tom Webster (Partner, Sounds Profitable) Peter Birsinger (CEO & Founder, Podscribe) “ If this is an existential threat for open RSS, it's going to be because the podcast clients innovated for creators, but did not innovate enough for the user and the user experience. And that's what YouTube is nailing.” - Tom Webster (Partner, Sounds Profitable) The team is talking: Spotify’s YouTube Envy, Revenue Predictions, The Future of Attribution, and more. Let’s jump in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, December 11, 2024
A Look Back at 2024 - AI, Video’s Rise, the Podcast Election & More
“Anybody that tries to change what the audience wants is crazy.” - Dan Granger (CEO, Oxford Road & Veritone One) The Media Roundtable is back! This week we’re taking a look back at the biggest trends that shaped audio in 2024. It’s an epic recap of a huge year for our industry. Dan Granger (CEO, Oxford Road & Veritone One) hosts: James Ingrassia - EVP, Client Service, Oxford Road Stew Redwine - VP Creative Services, Oxford Road Miranda Romano - SVP, Media, Oxford Road Neal Lucey - EVP, Strategy & Product, Oxford Road Conor Doyle - President, Veritone One The team is talking: the Podcast Election, Big Money Deals, the Rise of Video, and so much more. Let’s dive in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, December 04, 2024
Measurement: Untangling the Knot
“I am trying constantly to look for any indication that something is working.” Brittany Clevenger, (Senior Director of Growth Marketing, BetterHelp) The Media Roundtable is back! This week we’re bringing you another favorite CAO Summit session, all about Measurement. Giles Martin (EVP of Strategy & Insights, Oxford Road) takes the stage with: Margaux Natiello, (Senior Manager, Partnerships, AG1) Brittany Clevenger, (Senior Director of Growth Marketing, BetterHelp) Rion Swartz, (VP, Brand Marketing, formerly with Constant Contact, Shutterstock, LegalZoom), and Sidney Stephens, (Senior Marketing Manager, Offline, Tommy John) to share their best practices on measurement. The team is talking: Your Best Option, Triangulation, Constant Improvement, and more. Let’s jump in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, November 27, 2024
Video, Audio, or Both? - Shaping the Future of Podcast with James Cridland
“For me, it's like being on the Titanic, and somebody’s saying, ‘Oh, look, that iceberg looks nice. Let's go over there.” James Cridland (editor, Podnews and Podcast Business Journal) The Media Roundtable is back! This week we’re taking a deep dive into the future of podcasts – our dreams, fears, and the unknown. Dan Granger (CEO, Oxford Road & Veritone One) hosts fellow audio experts Spencer Semonson (Media Supervisor, Oxford Road), Stew Redwine (VP Creative Services, Oxford Road), Ricardo Martinez (VP Client Services, Oxford Road), and James Cridland (editor of Podnews and Podcast Business Journal). The team is talking: research gems, Spotify’s video push, podcast’s identity crisis and more. Let’s dive in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, November 20, 2024
Ad Infinitum S2E10 - Congruent Cues with Chelsea Campbell
“As important, if not more important, than the individual assets themselves, is the brand's commitment to using them over time.” Chelsea Campbell, (Group Creative Director, SiriusXM’s Studio Resonate) The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 10 - "Congruent Cues." Stew Redwine (VP, Creative, Oxford Road) welcomes Chelsea Campbell (Group Creative Director, Studio Resonate–SiriusXM’s in-house audio agency) to discuss the science of persuasive audio advertising as well as this month’s top spenders in audio. We’re talking the Magic of Audio, Bacon vs Rain, and Missed Audio Opportunities. Let’s dive in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, November 13, 2024
MMMs, Advanced Radio, & Pixels - Lessons from the CAO Attribution Forum
“Are we actioning off of this data? Or is this just a nice to have?” Shane Pittson, (Founder, So&So) The Media Roundtable is back! We recently welcomed dozens of Chief Audio Officers for an Attribution forum at Audacy's SoundSpace in Soho, NYC. ICYMI, we’re sharing the highlights and wisdom straight from the CAOs. Giles Martin, (EVP of Strategy & Insights, Oxford Road) hosts James Ingrassia (EVP, Client Service, Oxford Road), Emmy Jadoff, (Senior Manager of Integrated Media, HelloFresh), and Shane Pittson, (Founder, So&So) for a deep dive into attribution. The team is talking: MMMs, Radio Measurement, Pixels, and more. Let’s jump in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, November 06, 2024
Lessons from the "Podcast Election" – Audio’s Role in Politics
“There is room in America for civility. Honest to goodness conversation–an exchange of ideas without having to insult individuals.” Kraig Kitchin, (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend) The Media Roundtable is back! This week we’re taking a deep look into audio’s role in politics. Dan Granger, (CEO of Oxford Road & Veritone One) hosts Kraig Kitchin, (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend), Neal Lucey (EVP of Strategy & Insights, Oxford Road), and Tess Ryan, (Associate Media Director, Oxford Road) to understand how audio shaped the 2024 election, while also taking a look at the future. The team is talking: “the Podcast Election,” unlocking audio budgets, civility, and more. Let’s dive deeper. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, October 30, 2024
Permission to Laugh with Dana Carvey, David Spade, & Jenna Weiss-Berman
“We took on the stance of being on the side of our sponsors, embracing them and their dreams.” Dana Carvey (Comedy Legend, Co-Host of Fly on the Wall) The Media Roundtable is back! This week we’re bringing you one of our many favorite chats from Oxford Road’s 2024 CAO Summit: “Permission to Laugh.” Jenna Weiss-Berman (Co-Founder & Co-CEO, Pineapple Street Media and EVP, Head of Podcasts at Audacy) hosts a fireside chat with SNL comedy legends and longtime friends Dana Carvey (Wayne’s World, The Dana Carvey Show) and David Spade (Tommy Boy, Just Shoot Me), fresh off their hit podcasts Fly on the Wall and Superfly. We’re diving into: why stars make podcasts, the power of comedy, and 8-minute ad reads. Let’s jump in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Fri, October 25, 2024
From Competitors to Partners: The Story Behind the Industry's Biggest Union–with Dan Granger, Conor Doyle, and Bryan Barletta
"Brands haven't really had a collective voice. And they're the ones paying everybody's bills. They should be at the top of the food chain." Dan Granger (CEO, Oxford Road & Veritone One) The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry. If you haven’t heard, Oxford Road and Veritone One, under Insignia Capital Group, plan to join forces to form the world's largest podcast and creator-based video agency. Starting immediately, Oxford Road’s CEO & Founder, Dan Granger, will lead both organizations. So with an eye to the future, Dan Granger (CEO, Oxford Road & Veritone One) sat down with Conor Doyle, (President, Veritone One) and Bryan Barletta (Founder & Partner, Sound Profitable) to talk through the big deal and why it’s such a big deal. The excitement in the room is palpable as Conor and Dan go from competitors to collaborators. They’re talking value-alignment, industry impact, and how it’ll help CAOs. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, October 16, 2024
What Brands Want: New Report Highlights from 50 CAOs
“If you're investing in endorsement, podcasts, radio, host-read ads, you're investing in authenticity and trust. And if there's anything that's compromising that, it's not worth it.” Rion Swartz (Legendary CAO) The Media Roundtable is back! This week we’re doing a deep dive into our new first-of-its-kind study: What Brands Want. The study came straight from our CAO Summit where, notably 5 of the top 15 podcast advertising spenders including; DraftKings, BetterHelp, Stamps.com, Indeed, and many others, shared their insights on what they want to see in the industry. Dan Granger, (CEO & Founder, Oxford Road) hosts Neal Lucey (EVP, Strategy & Product, Oxford Road), Giles Martin (EVP, Strategy & Insights, Oxford Road), and expert consulting CAO Rion Swartz, (former Marketing VP at Constant Contact, Shutterstock, & LegalZoom) to sift through the report’s insights, where the industry is, and where it needs to go. The team is talking: Podcast Measurement Tools, Brand Safety, AI Voices, and more. Whether you’re a CAO, a podcast creator or on the network side, you need to hear firsthand what these top brands are looking for. Download the What Brands Want report here: https://oxfordroad.com/whatbrandswant See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, October 09, 2024
Questioning Everything with Journalist Brian Reed (S-Town, This American Life)
“There's interesting data that's been coming out suggesting that podcasts and hosts are the most trusted figures in media.” Brian Reed, (Host of Question Everything, S-Town - This American Life) The Media Roundtable is back! This week we’re bringing you a hard-hitting story featuring a unique, journalistic perspective on the landscape of audio and media. Dan Granger, (CEO & Founder, Oxford Road) sits down with journalist Brian Reed, (Host of S-Town, The Trojan Horse Affair, This American Life) about Brian’s new hit podcast Question Everything, 7 years in the making. Back in 2017, Australian journalist, Gay Alcorn criticized S-Town as being "morally indefensible". After brushing off that criticism, Brian Reed did something extremely clever: he sat down for an in-depth chat with Alcorn in the Question Everything podcast pilot. Together, Dan and Brian discuss: the origins of S-Town and Question Everything, ethics and bias in storytelling, journalistic principles for advertisers, and more. Let’s dive in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, October 02, 2024
Make Creative Your Unfair Advantage - Secrets from the CAO Summit
“Take big swings.” - Robbie Giles (VP, Performance & Lifecycle Marketing, MasterClass) The Media Roundtable is back! This week we’re bringing you one of our favorite panels from the CAO Summit, recorded live at Spotify’s Pod City Campus. There’s no bigger performance lever than our topic— message optimization. Stew Redwine (VP Creative Services, Oxford Road) hosts all-star CAOs Brynn Greenelsh (Marketing Manager, Auctane–Stamps.com & ShipStation) Robbie Giles (VP, Performance & Lifecycle Marketing, MasterClass), Emily Deason, (Senior Manager, Offline Marketing, Babbel), and Cassandra LaPrairie (Performance Marketing Lead, Audio, Wise). This all-star lineup is talking: testing the right thing, trusting hosts, cross-pollination, and more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, September 25, 2024
Audio’s Role in the Marketing Mix - Live from the CAO Summit
“When you can find the right partnership with a host, it can truly transform your business.” Steve Blackford (Head of LifeLock Customer Acquisition, Gen) The Media Roundtable is back! This week we’re featuring one of the most insightful talks from the CAO Summit–Audio’s Role in the Marketing Mix. James Ingrassia (EVP, Client Service, Oxford Road) moderates an all-star CAO panel with Alexis Gossard (Senior Manager, Media Strategy, Bayer), Ethan Shibutani (Senior Director, Growth Marketing, DraftKings), Steve Blackford (Head of LifeLock Customer Acquisition, Gen), and Tor Thilert (Senior Lead for Global TV Advertising, Shopify). They’re talking: Audio Allies, Budget Splits, Podcast’s Blurring Lines, and more. Let’s dig into it. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Thu, September 19, 2024
Ad Infinitum: S2E09 - Simulacrum Ex Machina with Oskar Serrander
The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 9 - "Simulacrum Ex Machina." Newly-dubbed Audio GOAT Stew Redwine (VP, Creative Services, Oxford Road) welcomes Oskar Serrander (Co-Founder/CEO, Wondercraft) fresh from the launch of Wondercraft. Join Stew and Oskar as they talk Wondercraft's origins, how to think in audio, and the most important audio factor: Ryan Reynolds. Plus–breaking down ~$20M in audio ads from BetterHelp, Toyota, Whole Foods, and Mint Mobile (Guess which one’s the best/hint: Ryan Reynolds). “I just think audio deserves a little bit better.” Oskar Serrander (Co-Founder/CEO, Wondercraft) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Thu, September 12, 2024
Ad Infinitum: S2E08 - Sonic Truths with JJ Healan
The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 8 - "Sonic Truths." Fearless host Stew Redwine (VP Creative Services, Oxford Road) welcomes JJ Healan (Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's) for a big bite of McDonald’s. The Golden Arches are an audio advertising giant, (celebrated extensively in Ad Infinitum S01 E07 ‘It’s all in the Execution’) and we’re mining insights from Mickey D’s 20+ year “I’m Lovin’ It” journey. Join Stew and JJ as they explore; sharing the pen, fan truths, and being flawesome. Let’s indulge: “We no longer ask, when we have ideas presented, ‘will it work?’ We ask if it's true. Because if we know it's true, we know we're on to something.” – JJ Healan (Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Thu, September 05, 2024
The State of Audio Advertising Report: Insights and Trends from the CAO Summit
“What is the state of audio advertising? It's under construction.” -Dan Granger (CEO & Founder of Oxford Road) The Media Roundtable is back! This week, we’re bringing you a key event from our CAO Summit: The State of Audio Advertising. Dan Granger (CEO & Founder of Oxford Road) took the stage at Spotify’s Pod City campus with fellow Oxford Road luminaries Steven Abraham (President, Oxford Road), Giles Martin (EVP of Strategy & Insights, Oxford Road), Miranda Romano (VP of Media Services, Oxford Road), and Neal Lucey (EVP, Strategy & Product, Oxford Road). They presented a first-of-its-kind report to help CAOs understand where we’ve been, where we are, and where we’re going. The team covers: Automation–Our Frenemy, Going Global, Sufficient Brand Safety & Suitability, Transformational Tactics, and so much more. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, August 28, 2024
Research, True Crime, & What Brands Want - Recapping Podcast Movement 2024
The Media Roundtable is back! Fresh from Podcast Movement 2024 in DC, we’re here to alleviate FOMO (ICYMI) and share the biggest takeaways from speakers and attendees. Dan Granger (CEO & Founder, Oxford Road) recaps and reminisces with fellow Oxford Roadies Miranda Romano (SVP, Media, Oxford Road), Neal Lucey (EVP, Strategy & Product, Oxford Road) and welcoming Tess Ryan (Associate Media Director, Oxford Road). The team is talking: Two Kinds of True Crime, Research Superpowers, What Brands Want, and more. Let’s dig in. “The beauty of podcasting and its greatest challenge is this fragmentation.” - Dan Granger (CEO & Founder, Oxford Road) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, August 21, 2024
Using Audio for Good with Ashley Flowers and Brittany Clevenger
The episode of the Media Roundtable is a guaranteed jolt of energy showcasing the positive power of audio! This week, we feature the kickoff event from our 2nd Annual CAO Summit. The conversation focuses on what makes our work matter: Purpose. Dan Granger (CEO & Founder, Oxford Road) takes the stage with two audio titans; Ashley Flowers, (Founder & CEO, audiochuck, Creator/Host of Crime Junkie) and Brittany Clevenger (Senior Director of Growth Marketing, BetterHelp) to discuss harnessing the power of audio for ‘good.’ Together they cover: thoughtful ad breaks, long-lasting partnerships, celebrating wins, and getting started the right way. Let’s dig in. “The right stories, the right way, for the right reasons.” Ashley Flowers, (Founder & CEO, audiochuck, Creator/Host of Crime Junkie) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, August 14, 2024
The Danger of Rising PodLoad: How Increasing Clutter Erodes Podcast Advertising Value
“If the ad load of an episode goes from 5% to 15%, you can reasonably expect a 30-40% drop-off in conversion rate.” Pete Birsinger, CEO & Founder, Podscribe For every podcast ad you’ve bought, there’s a hidden variable that swings performance in double-digit percentages. It’s time to talk about that. This week, in a ground-breaking episode of the Media Roundtable, we reveal our newest report, The Danger of Rising PodLoad: How Increasing Clutter Erodes Podcast Advertising Value. This industry-first case study on ad loads and performance answers a question that every CAO wants to know: “What’s the right amount of ads for a podcast?” Giles Martin (EVP, Strategy & Insights, Oxford Road) joins Pete Birsinger (CEO & Founder, Podscribe) onstage at our CAO Summit to present the PodLoad Report. Oxford Road partners with Podscribe to analyze 1.7 Billion podcast impressions across 1800+ shows, tying ad loads to real performance for 159 brands. For insights that’ll change the way you buy podcast ads, check out the full episode and dive into the PodLoad Report by clicking below. https://oxfordroad.com/the-danger-of-rising-podload See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, August 07, 2024
Ad Infinitum: S2E7 - Audio Affects with Kraig Kitchin
“You don't need pictures in front of you to see what you're feeling.” Kraig Kitchin, Audio Legend The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 7 - "Audio Affects." Fearless host Stew Redwine (VP, Creative, Oxford Road) welcomes bonafide Audio Legend, Kraig Kitchin. Kraig’s a Talent Manager for many on-air personalities and longtime Senior Strategic Advisor for Oxford Road. (Check out his epic episode of the Media Roundtable) As if that weren’t enough, he’s also Co-Chair and 2024 Inductee to the Radio Hall of Fame and Co-Founder of Premiere Networks. Join Stew and Kraig, as they wax poetic on the science and emotion of audio and break down ads from Lowe’s, Progressive, Babbel, and Home Depot. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, July 31, 2024
Engaged, not Enraged - Kellyanne Conway and David Plouffe on Podcasting Across the Aisle
“It's easy to be enraged. It's essential to be engaged.” - Kellyanne Conway (former Campaign Manager and Senior Counselor to former President Trump) The Media Roundtable is back! This week we’re going back to our roots and one of our passions: Civil Discourse in Audio. Dan Granger, (CEO & Founder at Oxford Road) welcomes bi-partisan hosts of the new podcast; The Campaign Managers with Kellyanne Conway (former Campaign Manager and Senior Counselor to former President Trump) and David Plouffe (former Campaign Manager and Senior Advisor to former President Obama). They’re talking: The Power of Listening to Other Opinions, The Divided and the Deciders, Civility, and more. Let’s dive in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Thu, July 25, 2024
Camp CAO - Chief Audio Officer Summit ‘24 Highlights
"It was just great to see that community taking place right in front of our eyes." James Ingrassia, (EVP of Client Services, Oxford Road) The Media Roundtable is back! This week we recap the epic whirlwind of our 2nd Annual Oxford Road CAO Summit in Hollywood last week. Dan Granger, (CEO & Founder, Oxford Road) breaks down the highlights with brilliant CAOs/attendees: Mae Haynes, (Brand Media Manager, The Home Depot/GCC/Blinds.com) Brynn Greenelsh (Marketing Manager, Auctane–Stamps.com & ShipStation) Dominic Palombo, (Senior Partnerships Manager, Caldera + Lab) James Ingrassia, (EVP of Client Services, Oxford Road) The team’s talking: summer camp vibes, creative testing, the maturing audio industry, ideal ad load, and more. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, July 17, 2024
Audio’s Rule of Thirds with Rhapsody Voices’s Mike Jensen
“We really want to deliver on the connectivity between the host, the sponsors, and the audience.” - Mike Jensen, CEO of Rhapsody Voices This week, our Ad Infinitum superhost Stew Redwine brings you a very special guest—Mike Jensen, CEO of Rhapsody Voices—to chat about the many Rules of Three in audio. Audio is replete with threes: first, there’s production: voice-over, sound design, and music. Then, there’s the classic story structure of beginning, middle, and end. Of course, there’s also timeless rhetorical appeals: pathos, logos, and ethos. Mike adds a fourth dimension: the Host, the Audience, and the Sponsor. With all these forces at play in audio advertising, how can marketers make heads or tales of things and get the best ads for their dollar? Check out the episode for more insights from these two major players in audio, plus everyone’s favorite segment, on-air ad ratings! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, July 10, 2024
Halfway to History: Oxford Road's 11-Year Journey
Oxford Road’s 11th anniversary has just passed and we just can’t help but feel nostalgic this week. On that note, this week’s Media Roundtable special edition takes a look back at our past 5 years, with all the changes that have taken place in our world and the industry at large since 2019. In this episode, we feature 3 of Oxford Road’s ‘middle children’—folks who joined us at the halfway point of our existence, who also have a BIG hand in developing our agency into who we are today. Giles Martin (EVP of Strategy and Insights), Ricardo Martinez Simental (VP of Client Services), and Melissa Altamirano (Operations Manager) hopped into the recording booth with Dan Granger (Oxford Road CEO and Founder) to reminisce on all things Oxford Road over the last half-decade, while setting their sights on the future of audio. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Thu, July 04, 2024
The Podfather: Adam Curry Reflects on 20 Years of Podcasting
“We’re not even talking about the content anymore. It’s either brand-safe or it’s not brand-safe. But what is that actually doing? - Adam Curry, MTV Video Jockey & Host of No Agenda We like to say our CEO & Founder, Dan Granger, got in on the ground floor of podcasting. However, if there’s anyone his senior in the industry, it’s Adam Curry (MTV Video Jockey and host of No Agenda). Known as the Podfather, he was into podcasting in the early 2000s, back when apps were called applications and (to quote Bowling for Soup) music was still on MTV. Needless to say, Adam Curry and Dan Granger’s conversation on this week’s Special Edition Media Roundtable podcast was as insightful as it gets. They covered a wide range of topics, from the peculiarity of last week’s presidential debate to the evolving definition of “podcast,” and literally everything in between. Take it from us: you won’t want to miss this one. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, June 26, 2024
Live from Cannes: The State of Digital Media with LUMA’s Conor McKenna
If you missed out on Cannes or if you simply miss Cannes, we have your cure. Dan Granger (CEO & Founder, Oxford Road) jumped in the booth at Spotify’s Podcast Studio at Cannes to talk with Conor McKenna (Partner, LUMA). They channel the excitement and buzz from the festival into a 45-minute rundown packed with insights from their week on the Riviera. We’re talking creativity’s role in marketing, forecasts for the macro environment in 2025, the value of AI in audio, and so much more. Listen to the full episode to hear audio advertising insights you won’t find anywhere else. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, June 26, 2024
Ad Infinitum: S2E5 - Sound Business is Sound Business with Hala Taha
“A podcaster is talking to your exact target audience.” - Hala Taha Today, we have a true Ad Infinitum gem! Host Stew Redwine (VP of Creative Services, Oxford Road) covers all things B2B podcast ads with Hala Taha (CEO & Founder, YAP Media) AKA the Princess of Podcasts herself! These two advertising experts reveal their secrets to making B2B podcast ads truly resonant and effective. Hala’s insider tips? Know and use the product, be a storyteller, and be a broken record. Listen to the full episode to hear Stew and Hala get into the nitty gritty of making great B2B ads and hear their live ratings of real-world podcast ads! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, June 19, 2024
Then and Now - From Past Elections to our AI present with History Podcaster Lindsay Graham
“When we think of AI, it is a forward and a backward-looking question. ‘What's going to happen?’ We don't know. ‘Have we ever not known before?’ Well, every day of our history, we've not known. So there's the lesson.” - Lindsay Graham (CEO & Founder, Airship) The Media Roundtable is back! This week we’re looking into the present through the lens of history. Dan Granger, (CEO & Founder, Oxford Road) hosts Lindsay Graham (not Lindsey Graham). This Lindsay is a Webby Award-winning and Ambie-nominated history podcasting superstar, a repeat Media Roundtable guest, and CEO & Founder of Airship, a podcast publishing company (American Criminal, American Scandal, American History Tellers, & more.) Together, they discuss our messy past, uncertain futures, and everything in between. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, June 12, 2024
What Brands Want From Audio with Robbie Giles of MasterClass and Kezia Koo of Indeed
“Rather than trying to throw brands in at the deep end of the pool, how do we build them a staircase?” Dan Granger (CEO & Founder, Oxford Road) The Media Roundtable is back! This week we’re talking directly with two extremely successful Chief Audio Officers to answer one key question: “What do brands want?” At Podcast Movement Evolutions, Dan Granger (CEO & Founder, Oxford Road) took the stage with Kezia Koo, (Senior Director of Global Employer Performance Marketing, Indeed) and Robbie Giles (VP of Performance & Lifecycle Marketing, MasterClass) to dive into the unique benefits and challenges of audio. We’re bringing all their insights (and the changes they’re hoping for) straight to you. We’re talking brand safety, testing in the age of efficiency, audio’s role in your media mix, and more. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, June 05, 2024
The International Podcast Show Recap - Lessons from London with James Cridland and Amelia Coomber
The Media Roundtable is back! This week we’re recapping a whirlwind of a time from the 3rd International Podcast Show in London. If you missed out, we’re here to ease your FOMO (and hopefully inspire you to make the trip next year). Steven Abraham (President, Oxford Road) hosts fellow Oxford Road jetsetters Miranda Romano, (SVP of Media Services, Oxford Road) and Giles Martin (EVP of Strategy and Measurement, Oxford Road). Plus our old friends Amelia Coomber (Head of Marketing and Growth, Podscribe) and keynote speaker James Cridland (Editor of Podnews and Podcast Business Journal) are here to share their highlights. The team is talking: US & International markets, the future of international audio, lessons for stateside events, navigating nuances, and more. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, May 29, 2024
Ad Infinitum: S2E4 - Scary Ads with Nathalie Chicha and Ray Harkins
If you get too cute, too kitschy with it, that could turn people off in the wrong way where they actively dislike the brand.” Ray Harkins, Senior Account Executive, Wondery The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 4 - "Scary Ads." Context is everything for ads, but what do you do when the podcast is fiction? How do you put your ad in the middle of a story and not feel like an uninvited guest? Ad wizard and Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes scripted podcast experts, Nathalie Chicha (Producer, I Hear Fear) and Ray Harkins (Senior Account Executive, Wondery) to find out. Join Stew, Nathalie, and Ray as they dive into the best and worst of ads with scripted audio and break down spots from scripted advertisers like BetterHelp, Dave, and (controversially for Ray) Twizzler. What lessons can the CAO learn from these audio allstars before venturing into these scripted waters? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, May 22, 2024
Sounds of the Future - Radio in 2026, Podcaster Emmys, the Clone Voice Army
You could envisage a future where a run-of-network buy was voiced by the person who's hosting each individual show through the power of AI.” - Giles Martin (EVP, Strategy & Insights, Oxford Road) Chief Audio Officers, rejoice! The Media Roundtable is back, covering this week’s top audio stories and there’s a lot to digest. Dan Granger (CEO & Founder, Oxford Road) hosts fellow Oxford Road luminaries James Ingrassia (EVP, Client Service), Kyle Jelinek (VP, Client Strategy), and Giles Martin (EVP, Strategy & Insights). The team is talking: Podscribe's International moves, Smart Moms, the VC Podcast Rush, Attack of the Clone (Voices), and so much more. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, May 15, 2024
CAO Messaging Forum Recap - Zero-to-One Sonic Branding, Mastering Message Design & Getting the Most from the Host
We live in an age where customers are omnipresent. They're everywhere. Your brand needs to be omnipresent, and Sonic Branding is part of that.” Nikhil Arora (Chief Growth Officer, Albert) The Media Roundtable is back! This week we’re giving you all the best insights from our latest Chief Audio Officer event, the CAO Messaging Forum in NYC. Stew Redwine (VP of Creative Services, Oxford Road) hosts fellow Oxford Road audiophiles Dan Granger (CEO & Founder, Oxford Road) and James Ingrassia (EVP, Client Service, Oxford Road) with special guests Cassandra LaPrairie (Performance Marketing Lead, Audio, Wise) and Nikhil Arora (Chief Growth Officer, Albert). The team is talking: audio’s suitability elephant, getting the most from your host, Zero-to-One Sonic Branding, A/B Testing that actually works, and more. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Thu, May 09, 2024
The Role of Audio in the Mix of Communications with Andrea Stillacci and Chris Binns
“Media is not math. And anyone who's looking at media from a mathematical perspective is going to end up with the wrong answer and no competitive advantage. Media is human behavior.” Chris Binns, (Chief Strategy Officer, Open X, WPP) The Media Roundtable is back! This week we’re devoting the episode to one question that every Chief Audio Officer should ask themselves: “What’s the core purpose of Audio in an advertiser's ecosystem?” Steven Abraham (President, Oxford Road) hosts fellow Oxford Road luminaries Miranda Romano (VP of Media Operations, Oxford Road) and Neal Lucey (EVP, Strategy & Product, Oxford Road) with special guests Chris Binns, (Chief Strategy Officer, Open X a WPP agency) and Andrea Stillacci (Founder & President, Herezie, Paris). This all-star audio team is talking: $200 headphones, the ultimate sidekick, the value of deep dives, and more. Let’s jump in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, May 01, 2024
Sounds like a Big Deal - Spotify, IAB, Branded Podcasts, and Audacy’s Sports Play
You can say you're compliant, but if there's no auditing, you're judging your own homework.” Neal Lucey (EVP, Strategy & Product, Oxford Road) It’s a brand new episode of the Media Roundtable, and we’re tackling the biggest audio stories of the day: big podcast revenues, platforms too big to quit, and becoming a sports giant. Back on the lead microphone, fresh from hosting Ad Infinitum, is Stew Redwine (VP Creative, Oxford Road). Stew’s joined by fellow Oxford Road experts James Ingrassia (EVP, Client Services, Oxford Road) and Neal Lucey (EVP, Strategy & Product, Oxford Road). Plus we have the world’s favorite Radio Futurologist, James Cridland (Podnews, Podcast Business Journal). We’re talking: Neil Young getting back together with Spotify, Spotify quiet-quitting the IAB, Audacy’s wide world of sports, and more. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, April 24, 2024
Ad Infinitum: S2E3 - Branding with your Eyes Closed with Joel Beckerman
“When we're creating sonic identity systems, [the] people we're dealing with are experts in absolutely everything in their job except this.” Joel Beckerman, Founder of Made Music The world’s only podcast solely dedicated to audio ads is back with a new episode! Presenting Ad Infinitum Season 2, Episode 3 - "Branding with your Eyes Closed." Host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes a person whose name is so synonymous with sonic branding, he needs his own Sonic logo. Joel Beckerman is the author of Sonic Boom and the Founder of Made Music, an award-winning global sonic branding agency racking up wins with every brand from Tostitos to AT&T. Join Stew and Joel as they cover all the major and minor notes of sonic identity and break down radio heavyweights like Whole Foods, Vicks, and Xfinity. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, April 17, 2024
B2B and Spoken Word Media - The Special Relationship
The Media Roundtable is back, and we’re tackling all the nuances of one of the thorniest, most misunderstood, and most rewarding parts of audio advertising: B2B. This deep dive was inspired by the excellent recent report by Pierre Bouvard (Chief Insights Officer, Cumulus Media | Westwood One) on reaching B2B decision-makers through audio. “You can't just say, ‘hey, let's give audio a shot–we're just going to throw a bunch of money at it and see what happens.’ You really need to hone in on what you expect will happen and what your benchmarks for success are going to be.” - Rion Swartz (VP, Brand Marketing, Constant Contact) Hosting again is Oxford Road founder and CEO Dan Granger, with Pierre Bouvard himself, and an all-star crew of deep thinkers with extensive B2B chops: James Ingrassia (EVP, Client Services, Oxford Road), Neal Lucey (EVP, Strategy & Product, Oxford Road), and Rion Swartz (VP, Brand Marketing, Constant Contact). Together they’re talking all things B2B audio including balancing the long-term and short-term, why everyone should look beyond Business, why good things take time, and a whole lot more. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, April 10, 2024
The Age of Efficiency and What’s Next with Jason Calacanis
“It's really about consistently showing people you care and just relentlessly reinforcing that the product or service you provide is getting better too.” Jason Calacanis, Entrepreneur and Podcaster In this episode of the Media Roundtable, we’re bringing you a very special fireside chat direct from our recent Chief Audio Officer event in SF. Oxford Road founder and CEO Dan Granger sat down with the one and only Jason Calacanis at the CAO Measurement Forum. Jason’s been shaping the internet for decades as an entrepreneur, angel investor, author, and podcaster hosting multiple shows, including This Week in Startups and the world-famous All-In Podcast. Together they talked about the age of efficiency, why Brand wins, getting the absolute most from your ads through big swings, and a whole lot more. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, April 03, 2024
FOMO NOMO’ - Recapping Podcast Movement Evolutions 2024
CAOs, did you miss out on Podcast Movement Evolutions? We have the cure for your FOMO right here–an all-new Industry Edition of the Media Roundtable recapping the biggest moments and distilling days of insights into bite-sized chunks with no travel. Dan Granger (Oxford Road founder and CEO) is back on the host microphone, joined by fellow attendees and agents of influence Stew Redwine (Oxford Road VP of Creative Services), Giles Martin, (EVP of Strategy & Insights, Oxford Road), and James Ingrassia, (EVP of Client Service, Oxford Road). And we’re beyond pleased to welcome back the keynote speaker at this year’s event, and frequent MRT guest, James Cridland, the world’s favorite audio futurologist (Podnews, Podcast Business Journal). Join us as we recap the most significant takeaways of this year’s event and distill days of insights into a bite-sized chunk with no travel or expense report needed. “To see somebody (Amy Poehler) that has the option of being in any type of media they want, choosing podcasts… is very validating for where we are at with this channel.” - Dan Granger (Oxford Road founder and CEO) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mon, April 01, 2024
GoLocalise Uses AI to Translate Your Favorite Podcast for YOUR PETS
AI translation seems all the rage, but it’s so yesterday. At Oxford Road, we're on to bigger and better things. In partnership with GoLocalise, we’re able to offer this week’s Media Roundtable podcast in your native tongue, whatever that may be. While everyone else is hyping up translating podcasts into foreign languages, we're breaking boundaries by making podcasts accessible to animals too! That's right, now your furry friends can absorb knowledge from our industry experts. Forget French, Mandarin, and Tagalog – we're talking about translating into "woofs," "meows," and even "moos." Imagine your Fiddo catching up on the latest marketing trends or your Mr. Beans, the cat, getting insights into the advertising world. We've even made our podcasts accessible for our bovine buddies and majestic elephants! So, buckle up as we dive into the first-ever Oxford Road Media Roundtable Industry Edition for animals. From barking breakthroughs to purr-fect strategies, this podcast has something for every creature, big or small. Tune in and let the learning begin – because at Oxford Road, even the animals get a seat at the table. Happy April Fools! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, March 27, 2024
Finding New Hits - Celebrity Overload, Minding the Game, and The British Podcast Invasion
C.A.Os you are in luck–we have a new Industry Edition of the Media Roundtable for you and it will not disappoint. Dan Granger (Oxford Road founder and CEO) is hosting again, joined by fellow agents of influence Kristen Duenas, (Associate Media Director, Oxford Road), Giles Martin, (EVP of Strategy & Insights, Oxford Road), and Ricardo Martinez, (VP of Client Services, Oxford Road). And we’re beyond pleased to welcome back James Cridland, the world’s favorite audio futurologist (Podnews, Podcast Business Journal). “Listeners aren't stupid. They have a lot of choices and they might check you out, but they're probably not going to stay if you're not actually good at the craft.” -Dan Granger (Oxford Road founder and CEO) We’re talking buzzy new sports podcasts, Ringer’s (mostly) AI-proof union deal, the British Podcast Invasion, and so much more. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, March 20, 2024
Ad Infinitum S2:E2 - "Hosts Are People Too" featuring Jordy Meiselas of MeidasTouch
The world’s only podcast solely dedicated to audio ads is back with a new episode! Presenting Ad Infinitum Season 2, Episode 2 - "Hosts are People Too." Host Stew Redwine (Oxford Road’s VP of Creative Services) discusses the importance of advertisers keeping in mind the hosts' humanity on the other end of those talking points they’re sending over. He welcomes a real host and real person who’s at the top of his game but always looking to get better–Jordy Meiselas. Jordy’s one of the three Founders of the wildly popular MeidasTouch Network and co-host of The MeidasTouch Podcast. Join them as they break down four ads from BetterHelp which aired on some of the top sports podcasts. Which are better (and which need help)? “I know my audience better than anybody… as long as I can understand where the brand wants me to go with that message, I can find a perfect world to marry the two.” - Jordy Meiselas, co-Founder MeidasTouch Network, co-host The MeidasTouch Podcast See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, March 13, 2024
Ears Wide Open: Oscar’s Audio Ad, Spotify’s Dominance, & Rooster Teeth’s Downfall
If you're looking for them to make a great impression with your ad, first, you need to make a great impression on the host.” - Dan Granger (Oxford Road founder and CEO) Chief Audio Officers, it’s time for an all-new Industry Edition of the Media Roundtable. Dan Granger (Oxford Road founder and CEO) is back on the host microphone, joined by fellow agents of influence Kyle Jelinek (Oxford Road VP of Client Strategy) Spencer Semonson (Oxford Road Media Buyer and Planner Extraordinaire), and Neal Lucey (Oxford Road EVP, Strategy & Product). And we’re overjoyed to welcome back James Cridland, the world’s favorite audio futurologist (Podnews, Podcast Business Journal). We’re talking Oscars, why brands need to focus on female listeners and hosts, Rooster Teeth shuttering, whether or not Crime pays, and so much more. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, March 06, 2024
Joy, Fandom, and Writing Ads That Hosts Love with Joanna Robinson
“[What’s] fascinating about podcasts… is the idea of intimacy that it creates because people so often listen to podcasts while they're doing something else… and so then you become this friend in their ear.” - Joanna Robinson, Podcaster, Author It’s a brand new episode of the Media Roundtable, and for all our Chief Audio Officers, today we’re focusing on the other side of the microphone. That’s right, we have a bonafide star podcast host sitting down with our very Stew Redwine (Oxford Road). Taking time from her busy podcasting schedule is Joanna Robinson. Joanna is a writer, podcaster, and cultural critic for The Ringer appearing on several shows including The House of R (covering all things fandom) and Trial By Content. She’s a former senior writer for Vanity Fair penning multiple cover stories, and in 2019, SyFy dubbed her the "Queen of Game of Thrones." Together, Stew and Joanna cover the intimacy of fandom and podcasts, how brands can write copy that hosts will love, and the joys of long-term sponsorships. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, February 28, 2024
Now Do This – Breaking Down Podscribe’s Benchmark Report with Pete Birsinger
“If you are an advertiser who tried podcasting in the last two years, and it wasn't all that you ever dreamed it would be, it might be time to revisit it soon... because the performance has gotten better.” Pete Birsinger, CEO & Founder of Podscribe It’s a brand new episode of the Media Roundtable, and we’re going DEEP on data with Podscribe’s Q4 2024 Benchmark report. There’s a treasure trove of insights so we’re sifting, questioning, and transforming them into real action for Chief Audio Officers like you. Back on the host microphone is Oxford Road founder and CEO Dan Granger, along with fellow Oxford Road luminary Neal Lucey. And we’ve brought back the absolutely best person to break down this report–Pete Birsinger, CEO & Founder of Podscribe. Together we’re talking ad lengths, iOS shakeups, and for all your audio choices, if the juice is worth the squeeze. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, February 21, 2024
Ad Infinitum: S2E1 - "Sound Strategy" with Mark Pollard
“Either do the hard work of finding words that work hard, or use words that make hard work for everyone else.” Mark Pollard, Author of “Strategy is Your Words” The world’s only podcast solely dedicated to audio ads is back with a new season! Presenting Ad Infinitum Season 2, Episode 1 - "Sound Strategy." Host Stew Redwine (Oxford Road’s VP of Creative Services) discusses the importance of strategy in audio advertising and ranks ads from five top audio spenders. But this job is too big for one person, so Stew welcomes Strategist Supreme Mark Pollard–podcast host, author, and CEO of Sweathead. Join them as they break down ads from big names with bigger budgets–Progressive, Apple, Verizon, AT&T, and Pfizer. The real question: are their strategies sound? Or do they hit a sour note? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, February 14, 2024
Can We Save The Media? Evan Shapiro and a New Fairness Doctrine
“I trusted what [the press] were telling me for the most part… and then social media comes along and says ‘Not so fast democracy!’ and it really just pulls everybody into their corners to never emerge.” Evan Shapiro, Media Cartographer, CEO of ESHAP In this episode of the Media Roundtable, we’re blowing things up and getting back to our roots–talking with a giant who’s making a ruckus about topics we care deeply about–the fragmentation and polarization of media and its impacts on democracy. Back on the host microphone is Oxford Road founder and CEO Dan Granger , along with fellow Oxford Road luminary Neal Lucey . In the hot seat is Evan Shapiro . Evan is a media cartographer and the CEO of ESHAP with one of the more fascinating backgrounds you’re ever going to find. He’s an adjunct professor, the Former EVP of NBCUniversal Media, the Former President of IFC (thanks for Portlandia, Evan!), and his substack, Media War & Peace , is a must-read for Neal and over 9,000 other subscribers. Together we’re talking the decades-long decay of trust in the news post-Watergate, our social media echo chambers, and of course, we “follow the money”. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Wed, February 07, 2024
Talent Drives Everything - Oxford Road lands Nathan Aminian, Rogan stays with Spotify(ish)
“You get to a size where there’s a lot more downside in taking on a risk of switching partners than upside.” - Dan Granger, Oxford Road founder and CEO Attention Chief Audio Officers! We’re back with a very special episode of the Media Roundtable. Dan Granger (Oxford Road founder and CEO) is hosting, joined by audio heavyweight Bryan Barletta, (Partner and Founder at Sounds Profitable) and Oxford Road’s newest Agent of Influence Nathan Aminian (EVP of Operations, Oxford Road). We’re talking about what Joe Rogan’s new $250M Spotify deal means for podcasting, and an even bigger deal–Nathan joining Oxford Road. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, January 31, 2024
AI in Audio – Stretching What’s Possible
Chief Audio Officers, welcome back to another raucous episode of the Media Roundtable! Dan Granger (Oxford Road founder and CEO) is back to host, joined by fellow agents of influence Kristen Duenas (Associate Media Director, Oxford Road), Stew Redwine (VP of Creative Services, Oxford Road), and everyone’s favorite radio futurologist, James Cridland (Podnews, Podcast Business Journal). We’re talking virtual products, the podcast to TV pipeline, Seekr’s new brand safety bet, the next “cool” era of podcasts, and more. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, January 24, 2024
Ad Infinitum Ep. 7 "It's All in the Execution" featuring Steve Keller and Bjorn Thorleifsson
“[Sonic strategy] is the blending of sound science with sound art in order to help us make sound decisions.” Steve Keller, Sonic Strategy Director, SXM Media’s Studio Resonate Ad Infitium, the world’s only podcast solely dedicated to audio ads is back with a very special Season 1 Finale. Presenting Episode 7 - "It's All in the Execution." Host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes two Sound Strategists; Steve Keller, Sonic Strategy Director for SXM Media’s Studio Resonate, and Bjorn Thorleifsson, Head of Research & Insights at amp sound branding, to discuss the 9th and final Audiolytics™ Key Component: Execution. In short, does every word count? Join us as we try and feast on a combo of the best audio ads McDonald’s has to serve up. Are we “lovin’ it” or are these arches made of fools’ gold? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, January 17, 2024
Keeping Audio Weird: The Pitfalls to Programmatic
We're chasing something that's easier to transact, but not nearly as valuable as what they could be selling.” Dan Granger, Oxford Road founder and CEO Chief Audio Officers, the Media Roundtable’s back with a roundup of all the industry news you need to know–up this week, preserving and celebrating audio’s quirks. On the host microphone again is Oxford Road founder and CEO, Dan Granger. Joining him are fan-favorites Kyle Jelinek (Oxford Road VP of Client Strategy), James Cridland (Podnews, Podcast Business Journal), and special guest Scott MacDonell, (former Oxford Road managing director and 5x Oxford Road client). We’re talking stretching audio budgets through digital, getting IAB de-certifed, the foretold rise of programmatic, and more. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, January 10, 2024
We nailed 9 of 10 of our 2023 predictions. What’s next for 2024?
“[Audio] is the last kitchen table conversation that exists in this country.” - Dan Granger, Founder and CEO of Oxford Roadn Chief Audio Officers, as we plan for 2024, it’s the perfect time to go back and see how well we predicted audio in 2023. Because as Churchill said, “Those that fail to learn from history are doomed to repeat it.” So how did Oxford Road do on our 2023 predictions? TL;DR, scary good. Like a 90% hit rate. And not to toot our own crystal ball, but for all the CAOs who care about where audio is heading, you’ll want to hear what we think is coming down the RSS feed in 2024. Hosting the Media Roundtable once more is Oxford Road founder and CEO, Dan Granger, joined by fellow Podcastradamuses James Ingrassia, Spencer Semonson, and Stew Redwine. So let’s re-calibrate our crystal balls and make a full tarot deck’s worth of bold predictions that’ll no doubt shape your year and budgets. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Thu, January 04, 2024
RIP Audio Opportunists: Brands Seek Serious Solutions in 2024: with Steven Goldstein, Founder/CEO at Amplifi Media & Adjunct Professor at NYU
Welcome to 2024, Chief Audio Officers! Podcasting is now old enough to order a beer. And of course, the Media Roundtable is back to prepare you for what looks to be a very eventful year in audio. Back as host is Oxford Road founder and CEO, Dan Granger. And by popular demand, we’ve brought back the Wizard of NYU, Steve Goldstein (founder and CEO at Amplifi Media). We’re talking about the big money questions of audio: from CPMs to content investments, and why our theme music is so terrible on this podcast. How low will radio sink, and how high will podcast climb? And in an election year that promises to be anything but boring, how wide of a berth will advertisers give to all things political? Let’s put our ears to the crystal ball and see what it tells us. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, December 27, 2023
2024 Audio Predictions from the Fourth Estate
“To… refer to videos of podcasts as podcasts–every time that happens, a little piece of me dies.” - Skye Pillsbury, Author of The Squeeze It’s almost 2024! So with one ear to the past and one to the future, we’ve assembled an unparalleled group of audio journalists and industry experts. And what’s more, we’ve gotten them to take strong positions on the trends of 2024 that we 100% will hold them to (mostly). Back on the host microphone is Oxford Road founder and CEO Dan Granger with the World’s Favorite Radio Futurologist James Cridland, Ariel Shapiro (Lead Reporter, Hot Pod), and Skye Pillsbury, (Author of The Squeeze). We have some of the most informed and spiciest takes we’ve ever seen on the show. On the docket, we have: Video podcast–terrible term or convenient catch-all? Rogan and Spotify–should he stay or should he go? And if the audio industry will be getting productive pain in 2024, or just the regular kind. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Wed, December 20, 2023
Ad Infinitum Ep. 6 "Why Now" featuring Amanda DiMarco
We hope you’re stocking up on holiday cheer and doing your last minute shopping because the season’s almost over! Why are we inciting panic? Because it’s time to talk about ads and scarcity. That’s right, the world’s only podcast solely dedicated to audio ads is back with a special edition–a very limited-time offer! We’re covering the Audiolytics™ key components of offer, scarcity, and path. Presenting Ad Infinitum Episode 6 - “Why Now?” Host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes Amanda DiMarco, VP of Client Success at Veritonic, who has unparalleled expertise in understanding why people do (and don’t) act after hearing audio ads. “At the end of the day, the consumer wants to have a perceived value–a sense of; “I won, I got this great deal.” Amanda DiMarco, VP of Client Success, Veritonic Join us as we talk about compelling offers, clear CTAs, and the urgency to act before it’s too late. And what’s fast becoming our favorite Ad Infinitum tradition, we’re breaking down top spending creative from Bed, Bath, & Beyond, Home Depot, Whole Foods, and Macy’s. Let’s see which ones have been naughty and nice. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, December 13, 2023
Podcrash! A 2023 Retrospective on Audio's Wild Ride
"Audio is its own unique language. It has shades of digital, shades of influencer, shades of traditional media–it is all of them and it is none of them." - Dan Granger, Oxford Road Founder & CEO So much happened for audio in 2023 that the Media Roundtable needed to take an inside look at the stories and trends that shaped the soundwaves. Back on the host microphone is Oxford Road founder and CEO, Dan Granger with fellow agents of influence James Ingrassia, Spencer Semonson, and Stew Redwine. We’re taking stock of this landmark year in audio with a special look at the so-called Podcrash, the industry impact of big brands and big brand bucks, YouTube’s surprise rise as the top place for podcast discovery, and a whole lot more. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, December 06, 2023
The Crucible of Sound: Navigating 2023's Tumultuous Audio Landscape with Steve Goldstein
With 2023 almost over, it’s time for the Media Roundtable to look back at the big shifts we’ve seen in the industry. Hosting is Oxford Road founder and CEO, Dan Granger with special guest, Steven Goldstein, an internationally recognized executive and leader in the audio space. Steven is the Founder and CEO of Amplifi Media, an audio innovation firm that’s been shaping soundwaves since the early days of podcasts. Steven’s also behind the top branded podcast in the US, and is an NYU professor teaching ”The Business of Podcasting,” the first at a major university. As we look back on a wild year, we’re going beyond the RSS feed, investigating the end of “dumb money,” and what, if anything advertisers should do with AM/FM radio. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, November 29, 2023
Ad Infinitum Ep. 5 "Substantiation" with Special Guest Richard Shotton
“Don't think you have to solve these problems yourselves–there's 130 years of experiments into how to persuade people more effectively.” Richard Shotton, author of “The Choice Factory” The world’s only podcast solely dedicated to audio ads is back with an all-timer of an episode. Presenting Ad Infinitum Episode 5 - “Trust Factories, or Illusions of Credibility.” Host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes Richard Shotton, author of “The Choice Factory” and “The Illusion of Choice.” Richard has written extensively on consumer behavior and is a renowned thought leader in the advertising space, applying findings from psychology and behavioral science to help people make better marketing choices. Join us as we try to answer the age-old question, “Why should I trust you?” And at the same, we’ll be breaking down top-spending creative from Bank of America, Babbel, Vick’s, and Upside. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, November 22, 2023
Media Roundtable: Industry Edition - November 22nd
Happy Thanksgiving to all our Chief Audio Officers–we’ve got a lot to be thankful for, including an all-new episode of Media Roundtable: Industry Edition! Hosting this auditory feast is Oxford Road Founder and CEO, Dan Granger, with fellow Oxford Road celebrants, Jennifer Laine, Spencer Semonson, and Stew Redwine. We’re talking brands and politics, Spotify’s surprising podcast trend report, and the quarter-trillion marketing engine. Pass the stuffing and let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, November 15, 2023
Media Roundtable: Industry Edition - November 15th
We’re back with an all-new episode of Media Roundtable: Industry Edition! Back on the host microphone is Oxford Road Founder and CEO, Dan Granger. Joining him are fellow Oxford Road luminaries, Neal Lucey, Julia Palermo, and Kyle Jelinek. We’re talking big brand bucks, Bill Gates’ AI podcast picker, podcasting from behind bars, and streaming audio–the quiet juggernaut. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, November 08, 2023
"Media Roundtable: What is a Download?"
Calling all Chief Audio Officers–it’s time for another all-new episode of the Media Roundtable: Special Edition! To give you the tools to ask the right questions, we’re bringing you a deep dive into an issue that has plagued the industry since its inception - “What is a Download?” And we couldn’t ask for a better group of guides on this journey. Making his hosting debut is long-time guest, Oxford Road EVP of Strategy & Insights, Giles Martin. Joining him are fellow Oxford Road Luminary and VP of Media Operations, Miranda Romano, along with special guests Bryan Barletta, Partner and Founder at Sounds Profitable, and Pete Birsinger, CEO & Founder of Podscribe. The question of “What is a Download?” is a surprisingly tricky one. Our industry leaders have worked hard to ensure our podcast compasses are pointing north (or as close to it as possible). This is the story of how they did it, and what’s next for all the CAOs who are navigating with these same tools. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, November 01, 2023
"Media Roundtable: How Leading Marketers Are Solving the Measurement Problem"
The old is evaporating very slowly, and the new is trying to find its footing, but nothing is quite where it's going to land for a long period of time.” Dan Granger, Oxford Road Founder and CEO Calling all Chief Audio Officers–it’s time for another all-new episode of the Media Roundtable: Special Edition! Leading us once again is Oxford Road Founder and CEO, Dan Granger. Joining him are fellow Oxford Road Experts Miranda Romano, James Ingrassia, Jennifer Laine, and Giles Martin. Last week in New York, Oxford Road hosted the Chief Audio Officer Measurement Forum, but there were so many good takeaways that we knew we needed to share out the learnings with the wider CAO community. We’re talking verification, brand safety and suitability, and a personal favorite of ours–attribution. Let’s get in the weeds as we distill insights from 20 or so CAOs just like you. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, October 25, 2023
Media Roundtable: Industry Edition - October 25th
"Hello Chief Audio Officers, it’s time for another all-new episode of the Media Roundtable: Industry Edition! Back on the lead microphone is fearless host Jennifer Laine. Joining her are fellow Oxford Road luminaries, Kyle Jelinek, Steven Abraham, and Stew Redwine,. We’re talking podcast merch straight from Spotify, sports fans in audio, and AI shennangians. Let’s dig in." See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, October 18, 2023
Media Roundtable: Industry Edition - October 18
We're back with an all-new episode of Media Roundtable: Industry Edition! Commandeering the host microphone with authority is Oxford Road Media Buyer and self-described "all-around menace" Spencer Semonson. Joining her are fellow Oxford Road experts Neal Lucey, Julia Palmero, and Stew Redwine, along with our timeline's preeminent radio futurologist, James Cridland (Podnews, Podcast Business Journal). We're talking ad skipping, a strategy turnaround for a major podcast producer, and how to make holiday creative that makes spirits (and ROI) bright. Let's dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, October 11, 2023
Live from Podcast Movement: The Decade of Defiance
“Don’t make podcast ‘radio.’” Dan Granger, Oxford Road CEO & Founder This week on the Media Roundtable: Special Edition, we present a rebroadcast of Oxford Road CEO Dan Granger's address from Podcast Movement 2023, "A Decade of Defiance," with participation from Oxford Founding Team members, Gary Brown and Miranda Romano. For the full effect, we highly recommend checking out the video version on YouTube–there are some great visuals along the way you won’t want to miss. This may be the most important message we've put out to the market to date. The talk offers insights gathered from hard-won experience and Oxford Road’s first-ever Chief Audio Officer Summit. We’re tracing Podcasting’s disruptive origins while taking today’s new challenges (from Brand Safety to AI) as an opportunity to disrupt ourselves again. Because if we don’t, we risk turning Podcasts into “Radio 2.0.” Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, October 04, 2023
Ad Infinitum Episode 4 "Demonstrated = Persuaded" with Special Guest Panel Focuses on Audiolytics™ Key Component #4 Demonstration
This episode's title is "Demonstrated = Persuaded", inspired by a quote from Aristotle's Rhetoric, written 2300 years ago, and as relevant today as it was then, quote, "We are most persuaded when we consider a thing demonstrated". Using this quote as a lens we've assembled a Powerhouse Panel from across the Podcast Polyverse to analyze 4 of the top spenders in podcast from over the summer. The panel of four includes Amelia Coomber, Head of Marketing at Podscribe and host of Make Better, Adam McNeil, Amelia's fellow host of Make Better and VP Marketing at Adopter Media, Arielle Nissenblatt, Head of Community and Content at Squadcast.fm, and Paul Riismandel, Chief Insights Officer and partner at Signal Hill Insights. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, October 04, 2023
Media Roundtable: Industry Edition - October 4th
“We are most persuaded when we consider a thing demonstrated.” Aristotle It’s your lucky day because we’re back with a double dose of audio insights this week. First up we’re rounding up the news on a new episode of Media Roundtable. Taking the host microphone for a spin is MRT fan-favorite, Oxford Road Associate Media Director Kristen Duenas, along with fellow Oxford Roadies, Neal Lucey, Ricardo Martinez, and Spencer Semonsen. We’re talking AI translation, some good news for radio, top Brit Pods, and the huge Hispanic audio audience. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, September 27, 2023
Measuring Success: Chief Audio Officer Summit Live Panel on Navigating Audio Attribution
"Sometimes simpler is better, even though it doesn't make you feel as smart." Paul Hillen, VP, Performance Marketing, SKIMS This week, we have another of our favorite sessions from the Chief Audio Officer Summit - the attribution panel. We have some big thoughts on attribution, and this panel was the perfect way to continue the conversation. Our very own Giles Martin moderates with audio attribution veterans Paul Hillen (SKIMS), Vanessa Stark (Senior Marketing Manager, Performance Marketing, Instacart), and Jessica Tennant (SVP of eCommerce, Hello Bello). They're some of the best in making sure they know what their audio ad dollars are up to, so let's see what they're doing right––and add their top tips to your CAO toolbelt. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, September 20, 2023
Voicing Trust: Chief Audio Officer Summit Live Panel on Creative
“What’s so beautiful about audio to me is that it’s inefficient intimacy.” Stew Redwine, VP Creative, Oxford Road This week we have one of our favorite sessions from the Chief Audio Officer Summit - the blockbuster creative panel. Our very own Stew Redwine moderates with podcast creative titans Jess Jacobs (Shopify), Shane Pittson (quip), and Margaux Natiello (Athletic Greens). You’ve absolutely heard their ads and more likely than not, they’ve stuck with you. Let’s break down their all-time creative hits and add to your CAO toolbelt. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, September 13, 2023
Media Roundtable: Industry Edition - September 13th
Welcome back to a brand new Media Roundtable: Industry Edition! Oxford Road CEO and Founder Dan Granger welcomes back Oxford Road vets Neal Lucey, and Kristen Duenas along with preeminent radio futurologist James Cridland (Podnews, Podcast Business Journal). Join us as we break down SXM’s new brand safety tool with Barometer and ArtsAI, the end of the $18k white noise gravy train, and the difference between “podheads” and radio listeners. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, September 06, 2023
Media Roundtable: Why Digital Audio Deserves More Attention with Larry Rosin of Edison Research
In this episode of the Media Roundtable, we're joined by a very special guest, Larry Rosin (President, Edison Research). If you've been following us, you know that Edison Research has been on the cutting edge of audio insights, and we’re nothing if not data-driven. What’s the data telling us this week? That audio, especially digital audio, doesn’t get the respect it deserves. Our hot take? Listeners and advertisers should be glad that it doesn’t. Oxford Road founder and CEO Dan Granger and fellow Oxford Road luminaries Neal Lucey, James Ingrassia, and Miranda Romano. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Wed, August 30, 2023
Media Roundtable: Unpacking Podcast Movement & A Fireside Chat with Allan Jones
This week on the Media Roundtable: Special Edition, we’re recapping Podcast Movement, talking podcast’s newest channel (radio?!), and bringing you a fireside chat with Oxford Road’s Founder and CEO Dan Granger, and the ever-insightful Allan Jones, visionary CEO & founder of Bambee. Back on the host microphone is our very own Jennifer Laine, along with fellow Oxford Road luminaries Ashlei Kramer, Julia Palermo, Miranda Romano, and Steven Abraham. And of course, the world’s favorite radio futurologist: James Cridland (Podnews, Podcast Business Journal). Let’s dive in See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, August 23, 2023
Media Roundtable: Industry Edition - August 23rd
This week on the Media Roundtable: Industry Edition, we’re talking Podcast Movement, strikes and celebs, and attribution drama. Hosting again is Oxford Road’s Jennifer Laine, along with by fellow Oxford Road luminaries Kyle Jelinek, Neal Lucey, and Spencer Semonson. And joining us again, this time live from Denver, is James Cridland (Podnews, Podcast Business Journal). Let’s dive in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, August 16, 2023
Mastering Audio: The Chief Audio Officer Buying Guide & Industry News with James Cridland
“There isn’t a type of audio that doesn’t work for us, it all works for us. Fair enough, some types of audio took us longer to figure out to unlock. But, in order for us to be at the scale we’re at we had to get that to work because the reality is our customers were there. They were responsive, so we needed to be there.” - Kezia Koo, Senior Director of Growth Marketing at Indeed This week on the Media Roundtable: Special Edition, we’re diving into the news and highlighting an all-star panel from our recent inaugural Chief Audio Officer Summit. Hosting is Oxford Road’s Founder and CEO Dan Granger, joined by fellow Oxford Road experts, Neal Lucey, Spencer Semonson, and Stew Redwine (fresh from his appearance on Podscribe’s Make Better podcast). And joining us again, now from his mobile sound studio is the ever-insightful James Cridland, Editor of Podnews and Podcast Business Journal. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, August 09, 2023
Ad Infinitum Episode 3 "Sirius Listening" with Special Guest Lucinda, Founder of Moink focuses on Audiolytics™ Key Component #3 Positioning
It's time for an unforgettable episode of Ad Infinitum, the only podcast that's all about how audio ads work (and how to make them work harder). This week, host Stew Redwine (Oxford Road's VP of Creative Services) welcomes unstoppable wordsmith Lucinda (co-founder and Head Hen of Moink), who is a positioning genius, Shark Tank veteran, and on a mission to save the family farm, one ethical meat box at a time. Episode 3, "Sirius Listening" isn't like the other episodes. We're seeing what makes a brand stand out from competitors and breaking down top-spending audio ads from Sofi, Ethos, Upside, and Progressive. Who's in pole position and who's trailing the pack? And of course, we're adding more power tools to our Chief Audio Officer's toolbelt. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, August 02, 2023
Media Roundtable: Industry Edition - August 2nd
“The baked-in works. Crazy to say, but it works, better than anything else–for a reason.” Spencer Semonson, Oxford Road Media Buyer This week on the Media Roundtable: Industry Edition, we’re talking Super Apps, audiences vs. profit, and of course, ads that may or may not be ruining our listening experience. Fresh from his latest episode of Ad Infinitum is our host, Oxford Road’s Stew Redwine, joined by fellow Oxford Road luminaries boosters Kristen Duenas, Neal Lucey, and Spencer Semonson. And joining us again with his finger on the pulse (eardrum?) of the audio world is James Cridland of Podnews and Podcast Business Journal. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, July 26, 2023
Media Roundtable: The Rise of the Chief Audio Officer
“[Audio] is not the biggest channel… but the trust gives you the largest return on investment.” Dan Granger, Oxford Road CEO & Founder This week on the Media Roundtable: Special Edition, we’re spotlighting our recent inaugural Chief Audio Officer Summit and doing a deep dive into our brand new, game-changing white paper: ”Chief Audio Officer: The Champion Every Brand Needs to Win in Audio.” Hosting is Oxford Road’s Jennifer Laine, joined by fellow Oxford Road CAO boosters Dan Granger, Giles Martin, Spencer Semonsen, Stew Redwine, and Steven Abraham. At the CAO summit, marketers from Shopify, Athletic Greens, Skims, Indeed, Netsuite/Oracle, Hello Bello, Instacart, quip, Bambee, and Babbel took the stage to celebrate, dissect and give insight into this powerful, weird medium we all love. We’ll be sharing insightful, intimate talks from the summit over the next few weeks, but if you want to get yourself an invite to the next summit, shoot us an email at info@chiefaudiofficer.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, July 19, 2023
Media Roundtable: Influence Responsibly – Introducing Seekr's Civility Score
This week on the Media Roundtable: Special Edition, we're spending the entire episode on a cause very dear to our hearts at Oxford Road: influencing responsibly. We've partnered with Seekr to launch the first-ever Civility Score for podcasts. How does it work, who's behind it, and why will it change the way you advertise on podcasts forever? Stay tuned.. Hosting once again is Oxford Road's Head of Marketing, Innovation, and Special Projects, Jennifer Laine, who's joined by fellow civility advocates Dan Granger (Founder & CEO of Oxford Road) and special guest, Pat Condo (Founder & CEO of Seekr). See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Thu, July 13, 2023
Ad Infinitum Episode 2 "Audio Nudges" Focuses on Audiolytics™ Key Component #2, "Value Prop: What is it?" with Special Guest Phill Agnew, host of Nudge
Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some of the top spenders in audio. This episode's guest is Phill Agnew. Phill is a senior product marketer at Buffer, product marketing ambassador at the PMA, and host of Nudge, the only podcast dedicated to consumer psychology where he interviews professionals in the business of persuasion like Daniel Pink, author of Drive: The Surprising Truth About What Motivates Us & To Sell Is Human: The Surprising Truth About Moving Others. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Thu, July 06, 2023
10-Years in the Audio Arena: Original OXFORd Team Looks Back
This week on the Media Roundtable: Special Edition, the agents of influence are celebrating a staggering milestone: Oxford Road’s 10-year anniversary. Kicking off the festivities is Oxford Road’s very own Dan Granger hosting, with fellow Oxford Road originals, Miranda Romano, Stew Redwine, Kyle Jelinek, and Gary Brown on board to reminisce on lumps, lessons, and leaps of faith. Kudos will be showered. Tears will be shed. Buckle up for nostalgia and “oh-my-god-I-can’t-believe-we-did-that” stories with the crew that’s seen it all. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Tue, June 20, 2023
Media Roundtable: Special Edition - Battle of the KPIs: ROAS vs. CPA
Don’t optimize yourself to death. Ricardo Martinez This week on the Media Roundtable: Special Edition, the agents of influence are sifting through Spotify news, next-level AI ads, the further demise of exclusivity, and the main event: the battle of the KPIs: ROAS vs. CPA. Grab your popcorn–let’s dive in. The new show format continues this week with Oxford Road’s Dan Granger and James Cridland (Podnews, Podcast Business Journal) breaking down the biggest news in the media world. On this very special episode, we’re splitting hosting between our very own Dan Granger and Jennifer Laine. And on hand for all the news that’s fit to speak is James Cridland (Podnews, Podcast Business Journal) joined by Oxford Road sages Kyle Jelinek, Giles Martin, Ricardo Martinez, and Charise Miller. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, June 14, 2023
Media Roundtable: Industry Edition - June 14
“Audio, who knew?” James Cridland This week on the Media Roundtable: Industry Edition, the agents of influence are teaming up with the Podcast Business Journal to tackle exclusivity, availability, a hybrid audio marketplace, and more. Let’s jump in. Leading the charge again is Oxford Road’s very own Dan Granger on the host microphone, with fellow Oxford Road experts, Stew Redwine, Miranda Romano, and James Ingrassia. And we’re welcoming back fan favorite James Cridland (editor of the Podcast Business Journal and Podnews). See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, June 07, 2023
Media Roundtable Presents: Starting Right - Ad Infinitum Episode 1 w/ special guest Dallas Taylor, Host and Creator of Twenty Thousand Hertz
Fan favorite and Oxford Road VP of Creative Services Stew Redwine brings marketers a rare look into what makes the ads work on Oxford Road’s all-new podcast: Ad Infinitum. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some of the top spenders in audio. Episode 1 is titled "Starting Right" and Focuses on Audiolytics™ Key Component #1, "Setup: Why Should I Listen?". In this episode, Stew and Dallas Taylor, host of 20k Hertz and Creative Director at Defacto Sound, break down ads from four top spenders in Radio; ZipRecruiter, Progressive, The Home Depot, and Lowes. About this episode's guest: Dallas Taylor is the host and creator of Twenty Thousand Hertz, the award-winning podcast revealing the stories behind the world’s most recognizable and interesting sounds. He is also the Creative Director of Defacto Sound - the sonic source for the world’s most thoughtful brands, a TED mainstage speaker, a regular contributor to major publications (like the guardian, wired, the wall street journal, and more), and a respected thought leader on the narrative power of sound. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, May 31, 2023
The Double Panel Episode w/ Podnews’ Editor James Cridland & Oxford Road’s International Task Force
We kick things off with an entirely new segment we’re creatively calling Industry News with Podcast Business Journal featuring James Cridland, Editor of Podnews and Podcast Business Journal. The panel covers the industry's top stories and shares what they mean for marketers. Then, Jennifer shifts to a new panel featuring Giles Martin, Steven Abraham, Kyle Jelinek, and Neal Lucey as they talk about the future of audio internationally. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, May 17, 2023
Media Roundtable’s 2023 IAB Upfronts Recap with Director of Digital Audio & Video for the IAB, Matt Shapo
Welcome to the Media Roundtable, Industry Edition! In this episode, we're recapping the highlights from the IAB Podcast Upfronts conference. Our fearless host is once again Oxford Road’s very own Jennifer Laine, along with fellow Oxford Roadies and Upfront Attendees Steven Abraham, Spencer Semonson, Kristen Duenas and special guest, Director of Digital Audio & Video for the IAB, Matt Shapo, taking a well-deserved victory lap from the event. Missed the Upfronts? We’re giving you a front-row seat to trends and your new favorite show so you can like it before it’s cool (Spoiler Alert: It’s probably NPR’s Body Electric). See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, May 10, 2023
Decoding Radio's Past, Present, and Future with Industry Titan, Kraig Kitchin
"Don't be in a hurry to rise to the top so quickly. Feel free to take a little bit more time, because the slower and steadier your rise, the more stability every one of your decisions, and every one of your new trusted listener relationships will have." -Kraig Kitchin This week on the Media Roundtable, Dan Granger speaks to Kraig Kitchen. At 37, Kraig redefined broadcast syndication as a Co-Founder of and President of Premiere Radio, and today is the Chairman of the National Radio Hall of Fame (and long-time friend and Advisor to Oxford Road). While much of today's audio industry behaves as though our field was created by the launching of Serial, there are lessons learned from the 100 years before it that we can all profit from today. Kraig has been in the room where it happens for two generations and makes his wisdom available to us all to help us navigate the changes ahead. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, May 03, 2023
Media Roundtable: Industry Edition - May 3
“We’re driving, but we can only see through the rearview mirror.” -Dan Granger This week on the Media Roundtable: Industry Edition, the agents of influence are tackling AI disruption, old guards learning new tricks, and the demos powering podcast advertising. Let’s dig in. Hosting is Oxford Road’s CEO Dan Granger, along with fellow Oxford Road savants, Stew Redwine, Neal Lucey, and Spencer Semonson. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, April 19, 2023
Joseph Jaffe is Not Famous, But He Is On Our Podcast
This week we’re tackling billion-dollar ideas, 13,000 true fans, and two-tiered surveys. Let’s dig in with host Jennifer Laine along with fellow Oxford Road luminaries Dan Granger, and Steven Abraham. We also welcome a special guest, 5-time author, marketing thought leader, and host of the podcast Joseph Jaffe is Not Famous, the one and only Joseph Jaffe. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, April 05, 2023
MRT Industry Edition Returns with First-Time Super-Host Kristen Duenas
This week, our podcast returns for its first true “roundtable format” in weeks, with longtime MRT contributor, and Oxford Road Associate Media Director, Kristen Duenas leading as our host. Joining Kristen is Neal Lucey, our EVP of Strategy & Product, and Gary Brown, our Director of Growth, to dive into the most important topics facing marketers in Q2. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, March 29, 2023
Sound Success: Simple Secrets to High-Impact Audio Advertising
(Drumroll please) On this Media Roundtable: Industry Edition we’re bringing you a special episode called “Sound Success.” Haven’t given much thought about how your brand should sound? All that’s about to change. Oxford Road’s very own Stew Redwine is back on the lead microphone, joined by fellow Oxford Road audiophiles Steven Abraham, Neal Lucey, and Jennifer Laine. We’re on a mission to prove why audio is so valuable, powerful, and frankly fun that it deserves a place of honor in all of your campaigns. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, March 22, 2023
Cracking The Attribution Code - Part 2: Featuring Oxford Roadies, Giles Martin & Kyle Jelinek
This week on The Media Roundtable: Industry Edition, Senior Account Lead Director, Kyle Jelinek and EVP of Strategy and Insights, Giles Martin re-join host Dan Granger for another round of discussing all things attribution and why you should run when someone says they’ve solved audio attribution See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, March 15, 2023
Oxford Road’s “Podcast Movement” Special
This week on the Media Roundtable: Special Edition, the agents of influence are distilling insights from their whirlwind time at Podcast Movement–the world's largest annual gatherings of podcasters and the podcast industry. Couldn’t be there? We’ve got you covered. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, March 08, 2023
Media Roundtable: Cracking The Attribution Code - Part 1: Featuring Marketing Legend Allan Jones of Bambee and ZipRecruiter
You’re a young marketer who needs a win–how do you test audio, show it works, and not get fired? Fear not, because on this episode of The Media Roundtable: Industry Edition, we're joined by a true marketing superhero: Allan Jones, CEO of Bambee. Allan shares his incredible origin story with us, including how he built the audio program from scratch for ZipRecruiter, turning them into an institution in the audio space and fueling their growth from a seed-level startup to a publicly traded billion-dollar concern. Hosted by our very own Dan Granger, CEO of Oxford Road, and joined by attribution experts Giles Martin and Kyle Jelinek, we delve into the messy and intractable issue of attribution. We explore the challenge of doling out credit fairly and how even a small improvement in attribution can unlock massive scale for your business. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, March 01, 2023
How a Pro-Democracy Focus Transformed The Meiselas Brothers' Lives To Gold
What can three brothers teach us about fighting fair and depolarizing the country? Find out in this week’s Media Roundtable: Special Edition featuring the Meiselas brothers of The MeidasTouch Network. Our very own Jennifer Laine hosts Oxford Road CEO Dan Granger and brothers Ben, Brett, and Jordan Meiselas, Co-Founders and Co-Hosts of The MeidasTouch. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, February 15, 2023
Media Roundtable: Super Bowl Edition - February 15
This week on the Media Roundtable: Super Bowl Edition, the agents of influence are breaking down our winners and losers. Under center is Oxford Road’s very own Stew Redwine on the host microphone, along with fellow Oxford Road pro-bowlers Kristen Duenas, Neal Lucey, and Jennifer Laine, and Alyssa Meyers (reporter at Marketing Brew). Who converted and who doinked it off the posts? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, February 01, 2023
The Media Roundtable: Industry Edition - February 1
This week on the Media Roundtable: Industry Edition, the agents of influence are tackling the rise of the video podcast. Back on the host microphone is Oxford Road’s very own Stew Redwine, joined by fellow Oxford Road luminaries Neal Lucey, Spencer Semonson, and Kristen Duenas. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, January 18, 2023
Bloomberg’s Audio Journalist Ashley Carman Joins the Media Roundtable
This week on the Media Roundtable: Industry Edition, the agents of influence are tackling how podcasts are responding to market pressures. Let’s dig in. Leading the charge again is Oxford Road’s very own Jennifer Laine on the host microphone, along with fellow Oxford Road luminaries Dan Granger, Neal Lucey, and Bloomberg’s expert audio reporter Ashley Carman. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, January 11, 2023
The Media Roundtable Dusts Off The Crystal Ball to Look Into 2023
This week on the Media Roundtable, we complete our very special two-parter with a look ahead at the podcast trends that’ll shape your 2023. Leading the charge again is Oxford Road’s very own Jennifer Laine on the host microphone, along with Oxford Road CEO and founder Dan Granger, Alyssa Meyers (reporter at Marketing Brew), Bryan Barletta (founder of Sounds Profitable), and James Cridland (editor of Podnews and radio futurologist). The panel puts their collective heads together to prognosticate on what will transpire in what already promises to be a dynamic year for marketers and the world. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, January 04, 2023
Media Roundtable: 2022 In The Rearview Mirror
It’s that time of year to take account of the past and start to think about the future. This week on the Media Roundtable, we’re doing just that in a special, two-part episode. Hosting is Oxford Road’s very own Jennifer Laine, along with Oxford Road CEO and founder Dan Granger, Alyssa Meyers (reporter at Marketing Brew), Bryan Barletta (founder of Sounds Profitable), and James Cridland (editor of Podnews and radio futurologist). See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, December 14, 2022
Media Roundtable: Industry Edition - December 13
This week on the Media Roundtable: Industry Edition, the agents of influence are tackling where advertisers should put their dollars to help their brands keep growing. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, December 07, 2022
Media Roundtable: Honoring a Podcast Legend - December 7
This week Oxford Road's CEO Dan Granger speaks on American broadcasting entrepreneur, Norm Pattiz, founder of both the radio network Westwood One and the podcast network PodcastOne, who passed away on Sunday at the age of 79. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, November 30, 2022
Media Roundtable: Industry Edition - November 30
This week, on the Media Roundtable: Industry Edition, the agents of influence are tackling the future of podcasts, from misinformation to the specter of ad overload. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, November 16, 2022
Media Roundtable: Industry Edition - November 16
This week, on the Media Roundtable: Industry Edition, the agents of influence are tackling media nutrition labels, Twitter’s problems, and more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, November 02, 2022
Media Roundtable: Industry Edition - November 2
This week, on the Media Roundtable: Industry Edition, the agents of influence are tackling free speech and brand safety. Returning to host is Oxford Road’s founder and CEO Dan Granger, along with fellow Oxford Road experts Kristen Duenas, Neal Lucey, and Steven Abraham. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Thu, October 20, 2022
Media Roundtable: Industry Edition - October 19
This week, on the Media Roundtable: Industry Edition, the agents of influence are tackling legitimacy–from partners grading their own homework to watermarking voices. You won’t want to miss it. Hosting is Oxford Road’s very own Head of Marketing, Jennifer Laine, along with fellow Oxford Road experts Stew Redwine and Neal Lucey. And we’re welcoming special guest Bryan Barletta of Sounds Profitable, a newsletter about the business of podcasting (a must-read if you’re making or spending money on podcasts). See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, October 05, 2022
The Media Roundtable - October 5
This week, on the Media Roundtable: Industry Edition, the agents of influence are tackling key metrics: what’s a sham and what’s worth shelling out for. Listen up to avoid pulling a Wanamaker. Leading the charge is Oxford Road’s VP of Creative Services, Stew Redwine, along with fellow Oxford Road experts Kristen Duenas, Neal Lucey, and James Ingrassia. Also bringing deep insider knowledge is special guest Alyssa Meyers, a reporter at Morning Brew’s always insightful Marketing Brew Newsletter. (A great subscribe–will easily be your second favorite marketing newsletter). See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, September 21, 2022
Media Roundtable: Industry Edition - September 21
This week’s Media Roundtable: Industry Edition tackles the news marketers like you need to hear, including Industry layoffs, Spotify’s podcast dominance, and why marketers need to take a deeper dive into your influencers before agreeing to anything. This week, Kyle Jelinek hosts the episode alongside returning Oxford Road team members Dan Granger, Spencer Semonson, and Kristen Duenas. Listen as these “Agents of Influence” put their years of industry experience to work, helping you make sense of the latest podcast news while occasionally taking a short detour into the inane with fake ad reads and just enough nonsense to keep it interesting. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, September 07, 2022
The Media Roundtable: Industry Edition - September 7
Media Roundtable Industry Edition returns this week, with the entire panel just back from their trip to Podcast Movement 22. Host Jennifer Laine leads this week’s discussion with Roundtable veteran Dan Granger and newcomers Tamara Zubatiy from Barometer and Oxford Road’s Gary Brown. The show begins with the panel discussing the biggest news of his year’s Podcast Movement; Ben Shapiro’s unannounced appearance and the social media s#*t storm that transpired. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, August 24, 2022
Media Roundtable: Industry Edition - August 24
Back by popular demand! This week’s Media Roundtable: Industry Edition tackles the news you need to hear about including Spotify’s new brand safety tool, the panic and perils around hidden persuaders, and what a CNN transition means for the direction of journalism in this country. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Wed, August 10, 2022
Media Roundtable: Industry Edition - August 10
Media Roundtable’s “Industry Edition” returns to discuss the hot topics of the day, including a quick recap of the latest from PodNews, the industry’s latest solutions for brand safety, the loss of HBO Max, and much more. This week, Dan Granger returns as host alongside other members of the Oxford Road team, Kristen Duenas, Spencer Semonson, and Stew Redwine, as they discuss the most critical topics in the world of marketing from those of us working in the media and audio industries. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, July 27, 2022
Media Roundtable: Industry Edition — July 27
Media Roundtable’s “Insider Edition” Returns to discuss the hot topics of the day, including more on how the advertising industry is responding to the economic downturn, the future of podcast discoverability, how advertisers may be ruining America’s pastime, and much more. This week, Jennifer Laine (Head of Marketing) hosts the show alongside fellow Oxford “Roadies,” Stew Redwine (VP Creative Services), Charisse Miller (Senior Account Lead Director), and Kyle Jelinek (Senior Account Lead Director) as they discuss the most critical topics in the world of marketing from an insider’s perspective. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Wed, July 13, 2022
Media Roundtable’s First Ever Insider Edition
The Influencer presents our first ever Media Roundtable “Industry Edition” where industry insiders discuss recent industry news in true roundtable fashion. This week, host Dan Granger is joined by fellow Oxford Road team members, Jennifer Laine Vanbeek (Head of Marketing), Stew Redwine (VP Creative Services), and Kyle Jelinek (Senior Account Lead Director). Together, these four “Roadies” discuss the hottest topics of the day and provide their unique insights into what they mean for your business. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, July 06, 2022
Twenty Thousand Hertz Host Nerds Out on All Things Audio With Oxford Road’s VP of Creative Services
The Media Roundtable takes a bit of a turn this week with guest host Stew Redwine (Oxford Road VP, Creative Services) taking the mic to discuss the art of sound with fellow audiophile Dallas Taylor, Creative Director of Defacto Sound, the sonic source for the world’s most thoughtful brands, and the host and creator of the award-winning podcast, Twenty Thousand Hertz. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, June 29, 2022
Podcasters Gillie da King & Wallo267 Are Redefining The Game While Remaining Unabashedly Authentic
Gillie Da King and his cousin Wallo267 co-host the hit podcast Million Dollaz Worth of Game from Barstool Sports, and today they take a seat at the Media Roundtable. Gillie and Wallo have an ability to be genuine and non judgemental, creating a show where guests like Ice Cube, Snoop Dogg, Mike Tyson, Alicia Keys, and Swizz Beatz can open up and speak honestly, producing must-listen episodes. This authenticity also allows Gillie and Wallo to disentangle complex cultural issues like balancing cultural appreciation and appropriation with white audiences, social sensitivity, and forgiveness. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Thu, May 19, 2022
It’s The End of the Internet as We Know it
Matt Belloni, former top dog at The Hollywood Reporter, current co-founding partner at Puck News, joins us to discuss his recently new podcast The Town, from The Ringer, where he takes you inside Hollywood with exclusive reporting about the business of show business. Marketers concerned with the implications of the latest changes and challenges facing media will find this conversation meaningful. Tune in to hear our discussion around the discovery of the edges of the digital media universe, and much more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, April 27, 2022
Live from SXSW Part III: Balancing Brand Values and Business Objectives
In a world where, according to Edelman’s Trust Barometer, corporations are more trusted than the government and media, what do you do with that trust? At SXSW, we assembled a powerhouse panel to answer that question. This week, Oxford Road’s Founder and CEO, Dan Granger joins media veterans, Jory Des Jardins (CMO, Countable) and Natasha Simko Morgan, Ph.D. (Head of Enterprise Marketing, Indeed) to discuss the increasing challenge of aligning brand values with media spend. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, April 20, 2022
Live from AudioHouse at SXSW: Panel on Ad Tech, Podcast, and Real World Implications
This week we’re serving up a panel discussion with some of the leading minds of the industry, from last month’s SXSW for you to feast upon. Oxford Road’s Jennifer Laine sits down with industry experts Bryan Barletta founder of Sounds Profitable, iHeart Radio’s Chief Creative Officer, and self-proclaimed recovering Creative, Rahul Sabnis, and Ph.D., Engineer, and Polarization Expert, Kevin Kells to discuss the state of Podcast and what’s next in the medium. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, April 13, 2022
Become Smarter In 5 Minutes - Jason Schulweis Empowers Professional Growth with The Morning Brew
If you look back at the history of our newsletter, The Influencer, you’ll oftentimes find articles and insights sourced from Morning Brew. Morning Brew is many things we want The Influencer to be; a witty, to-the-point, take on media trends. You owe it to yourself to subscribe to Morning Brew, the self-proclaimed “world’s wittiest business insights newsletter” and its sister newsletter, Marketing Brew. It’s with “stan” admiration that we’re elated to have Morning Brew’s Jason Schulweis as a guest on the Media Roundtable. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, April 06, 2022
From Douchebag to Media Innovator: Joey Dumont Launches True Thirty based on the theory of Slow Journalism
Retired San Francisco Ad Man Joey Dumont knows the power of engaging with uncomfortable truths when it comes to working with brands. While a former Questus managing director, Dumont wrote his memoir so his sons would have a record of the messiness of their father’s previous transgressions as an executive in Media. A self-proclaimed recovering douchebag, Dumont’s new journalistic platform, True Thirty lives in that same messy middle, exploring today’s most thorny issues through the lens of “slow journalism” with a politically-diverse team that we believe is a model for the future of journalism. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Thu, March 31, 2022
How to Citizen; Baratunde Thurston On Why You are the Future of Tech, Media and Government
The term Renaissance man doesn’t do Baratunde Thurston justice. He’s an Emmy-nominated host who’s worked at The Onion and The Daily Show, advised the Obama White House, and wrote the New York Times bestseller How To Be Black. “Everything we know is becoming something we don’t know—constantly.” -Baratunde Thurston Currently, he’s the creator and host of one of Apple’s favorite podcasts of 2020, “How to Citizen with Baratunde,” he hosts the new PBS show, America Outdoors, and he’s a founding partner of the new media startup Puck where he just wrote the incredibly thoughtful piece “Will Smith’s Tragic Lesson.” Thurston understands what’s happening now and where we’re heading in a very, very rare way. Even rarer, you’re going to come away from this conversation without a sense of doom, but with an earned optimism that’s worth strengthening by, in his words, “citizening.” See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, March 23, 2022
Lisa Carmen Wang on Becoming… A Bad Bitch
Lisa Carmen Wang knows about resilience. Despite achieving national success as a gymnast in her teens, the never-ending pursuit of success left her feeling hollow. It wasn’t until she stepped into her full power that she realized, “A woman steps into her full power NOT when she is finally given permission to do so, but when she realizes she never needed it in the first place.” Wang is now a serial entrepreneur, podcaster, angel & crypto investor, and the founder of the Bad Bitch Empire, which helps women unapologetically build self-worth and wealth by leveraging the power of Web3. Her new podcast of the same name is out now and demands a listen. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, March 16, 2022
Responsible Media and Our Culture — Mansueto Ventures and former Editor-in-Chief, Inc. Eric Shurenberg,Bloomberg Senior Software Engineer Kevin Kells, Oxford Road founder and CEO Dan Granger and Barometer founder, and CEO Tamara Zubatiy
This panel will get real about responsible media and our culture, breaking down the shifting responsibilities of consumers, brands and media. We will discuss: Is it now up to you as a media consumer to determine what's true and what isn't? Everyone says they want just the facts from news media. What does that mean? What is the responsibility of brands to align themselves with truthful content, We will introduce Barometer and we will discuss why, apart from what Barometer is doing in podcasts) why is it so hard to do that? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, March 09, 2022
Hosts of Add to Cart Show What Blending Comedy & Purpose Looks Like
Tackling tough social issues while being funny at the same time is a tall order, few can do well. This week’s Media Roundtable guests are one of the few. Kulap Vilaysack and SuChin Pak produce the hit podcast Add to Cart where they share physical and metaphorical items they’re adding to their carts in tangential, honest conversations. Apple Podcasts spotlighted the show and fan reviews say it’s “Like a warm cup of tea and cookies with besties.” See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, March 02, 2022
Veteran Journalist Mosheh Oinounou Shares the Power of Curation as Answer to Declining Trust in Media
Oinounou is that incredibly rare thing–a voice of reason. To listen to him is to feel calmer and more informed. After seeing how the incentive structure of the media landscape rewards the most opinionated and click-baity news coverage, Oinounou is trying, and succeeding with a different approach. Oinounou has created his own curated and well-sourced news channel, Mo News, on Instagram where he shows tremendous respect for his nearly quarter-million strong audience. He informs without panicking, and provides much needed context. He is a perfect example of a new type of news source that brands should be falling over each other to align with and sponsor. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, February 23, 2022
What is Fact? What is Fiction? Media Critic Virginia Heffernan Reframes the Digital Argument
No one sees the truth and the Internet like Virginia Heffernan. Online since she was a child in the ‘70s, Heffernan is a Harvard Ph.D. whose book examining digital culture, “ Magic and Loss: The Internet As Art ” was called “An illuminating guide to the internet” by the Wall Street Journal. Heffernan’s a contributing editor for Wired, frequently writes for The LA Times, The Atlantic, and the NY Times, and hosts the podcast This is Critical which fans call “my drug of choice” and “a joy to listen to.” This week she joins Media Roundtable to talk about her career, the state of culture, and how the internet has changed life as we know it. For Heffernan, advertising thrives on the blurring of lines between fact and fiction (that’s why ads try so hard to sound like the unpaid content that surrounds them). Brands can drive action by hypnotizing the audience because they don’t know what is true. But Heffernen argues, your brand will do better by meeting your audience in a playful space with ads that are clearly meant to entertain and engage a “willing suspension of disbelief. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Wed, February 16, 2022
Super Bowl Ads Join Media Roundtable: Who Scored, Who Fumbled, and Who Should’ve Stayed Home
This episode of Media Roundtable is a little different than the norm. Last Sunday, over 100M viewers tuned in to watch the best of the best collide to establish dominance in America’s greatest showdown. We’re not talking about the Rams and Bengals; we’re talking about the commercials, and in true Media Roundtable fashion, the impact they have on the world. This week, latter-day madmen, Stew Redwine and Jason Harris break down the biggest winners and losers during what they’re calling The Nostalgia Bowl. But this exercise is not just a fun bit of “Monday morning Creative Directing”, their insights unlock creative insights your brand can use all year long. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, February 09, 2022
The State of the Podcast Business with Bryan Barletta
If you want to understand the future of podcast advertising, spend 5 minutes with Bryan Barletta. This week, The Media Roundtable gives you almost an hour with the self-described “Podcast ad-tech by day, dungeon master by night.” Barletta is a towering authority when it comes to podcast ads. With an ad-tech background from Claritas and Megaphone, he founded Sounds Profitable, a weekly podcast ad-tech newsletter and podcast jam-packed with industry insights that are actually enjoyable to listen to. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, February 02, 2022
Culturati Host, Kierna Mayo Gives Us the Path to an Anti-Racist World
It’s Black History Month and if you want to learn from someone who has been on the front lines of advancing underrepresented Black voices over the past 3+ decades, you may want to tune into this week’s episode. This week’s guest, Kierna Mayo has played Queen and Kingmaker since the ’80s, in equal parts as a cultural critic, curator, and contributor. This conversation goes deep and offers levity at times, but is challenging to anyone who concerns themselves with living anti-racist. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, January 26, 2022
Dear Media CEO, Michael Bosstick Knows How to Make Podcasts Work For Advertisers
Serial entrepreneur Michael Bosstick has done it all. He’s sold beds for private jets and overcame his fear of public speaking to launch a hit podcast with his superstar wife, Lauryn Evarts Bosstick. But the reason we asked him to join us on the Media Roundtable is because of his tireless work as CEO of the podcast network, Dear Media, where he has created a platform for female podcasters to dominate the landscape. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, January 19, 2022
Who is Bari Weiss? Honestly Host Speaks on State of Journalism, Faith, and the Future of America
Media Roundtable returns with our 2022 season debut featuring an interview with a podcast host who is the walking embodiment of our values. Bari Weiss is an award-winning journalist and the author of How to Fight Anti-Semitism. Weiss worked as a staff writer and opinion editor for The New York Times until her 2020 principle-driven resignation letter (a must-read) sent her on a path toward independent journalism driving her to create the hit podcast Honestly, and her Substack newsletter, Common Sense. After more than a year of invitations, this week, Bari Weiss joins Media Roundtable to talk about her journey to save journalism and the free exchange of ideas in our democracy. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, November 24, 2021
Media Roundtable Season 4 Highlights
In this season of gratitude, Jennifer Laine, Head of Marketing at Oxford Road and Executive Director for Media Roundtable, joins Dan for this single episode recap of our Fall Season of Media Roundtable. Together, they look back at the changes we've made to the series, how we're living out the Media Roundtable Values within the Ad Industry, and debate/recap/highlight all ten guests from the last season. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, November 17, 2021
The Path to World Peace through Metta Brand Safety
“Life is not about paper.” - Metta Sandiford-Artest Metta Sandiford-Artest, aka Metta World Peace, aka Ron Artest, is ahead of every curve. He was canceled before you could get canceled. He’s been a passionate advocate for mental health for over a decade. And it sure seems like Facebook’s rebrand is following in his footsteps. How did he do it? Maybe it’s because Metta embraces transformation. He’s a podcaster with a new show Mettaphorically Speaking, has multiple business ventures including Artest Management Group, he’s an author, and a grandfather. In other words, he’s come a long way since being at the center of the infamous Malice at the Palace brawl that he estimates cost him $50-100 Million in his career. For marketers shepherding their brands, or recovering from controversy, Metta is living proof that you can change the way people see you., But, it won’t just come throughbut it’s not through a quick rebrand. It’s through the kind of passionate, time-intensive focus, ownership of mistakes, and years of impactful actions that are impossible to fake. All of which makes his new podcast worth consideration for almost any advertiser, but especially those looking to connect with authentic influencers like Metta. Click below to learn why Metta had no problem auctioning off his champion ring for charity, how he used his math major for basketball, and the power of forgiveness in this positive, wide-ranging conversation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, November 10, 2021
Breaking the Cultural Barrier with Julio Ricardo Varela
“If you’re not advertising in the Latino space now... in twenty years you’re just not going to be relevant.” - Julio Ricardo Valera Growing up bilingual and bicultural in Puerto Rico and the Bronx, Julio Ricardo Valera didn’t see media that was made for him by people who looked like him. Establishment media (and big advertisers) have long misunderstood that the Latino community is far from a monolith, and younger Latinos like Valera simply aren’t served by Univision alone. A Gen-X Harvard graduate, Valera’s desire for English-language Latino-focused media that catered to the younger generation of Latinos led him to create Latino Rebels in 2011. Because Valera has been able to build a loyal, underserved audience, that he can speak directly to through the audio medium he can now definitively state “our demographic is exactly the kind of Latino demographic that you want to be looking for.” And it’s paying off. His shows have attracted such big brands as Progressive, Miller Light, Don Julio, and Oxford Road’s own Indeed. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, November 03, 2021
Left, Right, and Phetasy: Walk-ins Welcome Host Shows Gives Us an Entertaining Third Option
If Media were Politics, Walk-Ins Welcome would be a viable third-party option for Brands. Host, Bridget Phetasy is a walking masterclass in branding, who has pioneered a new, balanced approach to politics and culture. Comedian, writer (Playboy, The Atlantic, Newsweek), podcaster (Walk-ins Welcome), and YouTube star (Dumpster Fire), Phetasy invented the word phetasy to mean “when reality becomes parody” and vice versa back in 2006 for her disruptive greeting card company. Authenticity like Phetasy’s doesn’t demand perfection, it just asks that you seek to act in a manner becoming of what’s truly important to you. Her intellectual curiosity allows for opinions to change, and that flexibility (even when unpopular) is one of the promises her brand makes to her audience, and one of her strongest assets. With so much content trapping brands into a forced alignment with extremes, Phetasy offers listeners and sponsors a third option, bringing wit, humor, and a non-judgemental approach to a world that so badly needs it. This is why the show appeals to so many performance marketers like Netsuite, Quip, Helix Sleep, and many more. Meet Bridget Phetasy and see if her content is right for your brand in this week’s edition of The Media Roundtable. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, October 27, 2021
Building A Community From Scratch: Hip-Hop Revolutionary Dave Mays Joins The Media Roundtable to Announce Launch of Breakbeat Media Podcast Network
When Dave Mays was a sophomore at Harvard, he started a single-page newsletter to serve the hip-hop community he loved with a pipe dream of becoming hip-hop’s answer to Rolling Stone. With millions of readers, a notorious annual awards ceremony, a nationally syndicated radio show, a clothing line, as well as being the first entrepreneur to introduce hip-hop to Madison Avenue, Mays’ fanzine The Source became an institution. Now, Mays turns his gaze to the world of Podcast with the new multi-media network, Breakbeat Media, built to serve the interests and perspectives of the hip-hop audience. For anyone who’s interested in authentically marketing in a way that will be embraced by a community, Breakbeat Media offers a point of entry to reach the hip-hop community and this episode is a great first step to find your way in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, October 20, 2021
From Covering the Story to Becoming the Story, Megyn Kelly Puts All Her Cards on The Media Roundtable
There are plenty of talking heads in the media. But how many became part of the news cycle themselves, over and over again, on the largest stories of the last century? Enter former corporate-attorney-turned-journalist, Megyn Kelly. In this week’s episode, we’ll cover the good, bad, and ugly of Kelly’s career while she shares her perspective on which advertisers are and are not a good fit to sponsor her content, and how she goes the extra mile to make live reads her own… music to the ears of any advertiser. Whatever you think you know about Megyn Kelly, please set it aside and listen without prejudice. You will hear from someone who truly embodies the values of the Media Roundtable, and who just might be your next top spokesperson. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, October 13, 2021
Marketing with Manners: Nick Leighton and Leah Bonnema from Were You Raised by Wolves Join The Media Roundtable
What can manners teach you about marketing? Based on this week’s episode, quite a lot. Emmy Award-winning journalist Nick Leighton and stand-up comic Leah Bonnema are the creators of the hit podcast Were You Raised By Wolves? a show about etiquette and manners in everyday life, and they join The Media Roundtable to connect what mamma taught you to a sound business strategy. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, September 29, 2021
FOMO Responsibly: Podcaster and Creator of the Term “FOMO”, Patrick McGinnis Joins The Media Roundtable
Success has many fathers, but FOMO only has one. His name is Patrick McGinnis. Yes, he’s a venture capitalist, writer, speaker, and creator/host of the hit podcast FOMO Sapiens, boasting over 2 million downloads, but his true place in history has been secured as the literal inventor of the Oxford Dictionary-recognized word “FOMO” (Fear of Missing Out), naming the psychological force that has shaped our feelings (and marketing strategies) for years whether we knew what to call it or not. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, September 22, 2021
Climate Journalism - Critical Frequency Network Founder Joins The Media Roundtable
Years ago, advertisers could essentially run their commercials anywhere, as long as they hit their marketing objectives. But today, more and more advertisers demand far deeper insights than just what their ads mean to their bottom line. Marketing in today’s climate is about not only knowing if something “works” or not but, you want to feel good about the media you support. To that end, we’re excited about this week’s guest whose work through the podcast network she’s created and the shows she hosts is extremely purpose-oriented. Our guest this week is Amy Westervelt, an award-winning climate print and audio journalist. Westervelt is the founder and executive producer of the Critical Frequency Podcast Network, and also the host of the hit true-crime climate podcast Drilled, along with the upcoming podcasts Rigged and Damages. Westervelt is a podcast giant not only for the massive amount of thoroughly researched journalism she’s produced but for the sharp insight she has into her audience that makes her a case study for successful podcast marketing. Tune in to learn why lawsuits are the sign of a great story, why fact-checking on podcasts is so much less common than on radio, what it looks like when climate change deniers go after Big Oil, and why all the moderate climate solutions are no longer an option. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, September 15, 2021
The Podcast History Tellers; Lindsay Graham Joins The Media Roundtable
They say history repeats itself, so there may be no better person than American history aficionado and podcast mastermind, Lindsay Graham to show us what we have in store for the future of the medium. Lindsay’s podcast pedigree is unmatched, with nearly everything he touches worthy of sponsorship consideration for most advertisers. This week, he gives an insider’s look at the myriad of things it takes to make a great podcast, and what he desperately needs from the brands he endorses. Lindsay Graham (the podcaster, not the other one) has had a chart-topping rise to podcast prominence at the same time as the podcast industry itself broke into the mainstream. Over the last past few years, Graham has evolved into a podcasting titan. He’s the Webby Award-winning host of American History Tellers, American Scandal, and American Elections: Wicked Game. He’s also the executive producer of scripted podcasts 1865 and Terms and has worked on Dirty John and Dr. Death, among many others. Needless to say, Lindsay Graham has impacted tens of millions of listeners through his work. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, September 08, 2021
America’s Mayor Joins The Media Roundtable
Our conversation begins in the 1960s, when Guiliani, then a promising young Democrat, meets two men he admires: John and Bobby Kennedy. Two decades later, Guiliani is U.S. Attorney for the Southern District of New York prosecuting the heads of the five families, when John Gotti motions to order his assassination. Fast forward to 2001, we all know Giuliani’s role on 9/11 as the picture of leadership during a crisis, earning him recognition as Time Magazine's Person of the Year, being Knighted by the Queen, and dubbed, "America's Mayor" by Oprah. The morning of our interview, he retraces his steps in Lower Manhattan, reliving his experience of that fateful day. Nowadays, Rudy describes how some people run up to hug and thank him for his leadership, while at the same time, others yell expletives that he is unwilling to repeat. For those of us who long to recreate an age where our leaders set aside personal differences to stand united in the face of an existential threat, Rudy Giuliani will not be of service. His podcast, Common Sense, features a steady stream of unfiltered claims against leading Democratic figures. Spoiler Alert: Rudy does not like the Bidens. As a podcaster, his goal is to provide information that The New York Times will not. While Giuliani’s placement on the Ad Fontes Media Bias Chart ranks the show on par with Rachel Maddow and Anderson Cooper, advertisers who might consider alignment with his program must count the risks of his position on the right as commentator and participant. The search for a modern unifying figure in America feels like an acid trip through a house of mirrors. The Rudy Giuliani we see today is beleaguered, but defiant, resembling more of the New York Prosecutor of the 80's than the unifying figure we met on September 11th, 2001, but this time, without backing from the halls of power. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Trailer · Wed, September 01, 2021
The Media Roundtable Returns with an Unboxing Twist
The new season of The Media Roundtable will launch as our (dare we say) final iteration of the program, which will serve as a sort of “Unboxing” or “Buyer’s Guide” to personality-driven shows for brands and consumers. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, June 30, 2021
In Case You Missed It - The Media Roundtable Greatest Hits- Part 2
What do T-Pain, Bill O’Reilly, NYT’s Ben Smith, and leaders from GARM, IAB, and 4As all have in common? They are all featured in our season finale of The Media Roundtable Podcast . We know you’ve been busy, so this should be a fun way to catch up as Dan guides you through curated clips. With American’s trust in media eroding and news consumption becoming more partisan by the minute, this podcast is a must-listen for media and marketers looking to balance brand values with business objectives. Please don’t just listen... GET INVOLVED with The Media Roundtable and help us mobiliz e marketers to advance truth and civility in media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Wed, June 23, 2021
In Case You Missed It - The Media Roundtable Greatest Hits- Part 1
The Media Roundtable Podcast has been hard at work dismantling the Outrage Industrial Complex since early February. But the sun is shining, the vax is overtaking the mask, and while the work is far from done, it’s time for a break. For those of you who have been interested but haven’t gotten around to keeping up each week, we present to you our Cliff’s Notes guide to the first half of this season, featuring highlights from provocative interviews with industry leaders. You’ll hear premium samples from some of our top guests including David French, Carl Cameron, Eric Deggans, and more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, June 16, 2021
No Spin Meets the Media Roundtable: A Conversation with Bill O’Reilly
Top-rated Cable News host for 16 years. Author of best-selling non-fiction series of all time. Love him or hate him, you can’t talk about the state of modern media without acknowledging Bill O’Reilly’s influence. As our guest on this week’s episode of The Media Roundtable, Bill O’Reilly provides a path to understanding how we got here, through the lens of his own career, and the strategies he employed to reach the top of his field, blending news and opinion. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, June 09, 2021
Buy Local! The Case to Save Local News from Will Phipps of Protect Our Press
Quis Custodiet Ipsos Custodes? Translation: “Who Watches the Watchmen?” This is the question posed in this week’s episode of The Media Roundtable by our guest, Will Phipps. Phipps is dedicated to charging Brands and Marketers with saving local journalism through his organization, Protect Our Press . We discuss the importance of local and reasons why we must unite to support this critical part of the news media ecosystem as it struggles for survival. While journalists, aka “The Fourth Estate,” are needed to hold the powerful to account, it now falls to Corporations to support and hold this critical institution to account. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Wed, June 02, 2021
The State of the Fourth Estate Part III: NYT’s Ben Smith
Here’s what happens when you interview a once-in-a-generation journalist to discuss the wildly divisive industry he helped to create. Ben Smith is the journalist’s journalist and has been described as one of the most powerful men in media. He was on the front lines as Politico turned political journalism upside down, eating The Washington Post’s lunch until Jeff Bezos rescued them. Then as Editor-in-Chief of Buzzfeed News, he converted the Startupy brand from a receptacle for listicles into a legitimate journalistic institution. Today, Smith is the Media Editor for The New York Times and this week’s guest on The Media Roundtable. The scope of this episode is wide and consequential. As a changemaker and working reporter, Ben holds court on a number of topics including cancel culture (or “bad faith” when spoken by liberals), holding brands accountable for living their values, the future of content moderation, including Zuckerberg’s “Star Trek global court...sitting around a glowing table in robes”, how corporations are “constantly getting baited” by social media to have an immediate response to cultural issues rather than a more methodical process for addressing concerns, adding that this is not just from customers but also feeling rising pressure from their own employees. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, May 26, 2021
Hint Inc’ Founder, Kara Goldin’s Journey to Creating Values-Driven Brand
Entrepreneur, disrupter, and recent author, Kara Goldin is Founder & CEO of the fabulously successful Hint Inc., where she successfully created a category for unsweetened flavored water, transitioned from reliance on retail to opening D2C, and proved naysayers wrong at every turn. Everything about Kara and the company she founded shows that doing well by doing good can be wildly successful. As our guest on this episode of The Media Roundtable, she shares lessons from her journey that led to her publishing best-selling book, Undaunted: Overcoming Doubts and Doubters. In this episode, she shares how the genesis of her company and the successes along the way generally came from organic experiences that led to organic products and later profit. One of the key takeaways is that to truly make an impact, you’ve got to pick your shots, instead of being all things to all people. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, May 19, 2021
The Unwinnable Culture War: A Conversation with Radio Host Steve Deace
This week’s guest, Steve Deace, is not exactly the poster boy for the Media Roundtable values. Particularly our values of Tolerance, Respect, and De-escalation. As Host of the Steve Deace Show through Blaze Media, he is an energetic, committed conservative that knows what he believes, why he believes it, and seeks to serve his audience with both entertainment and truth to the best of his understanding. His ideology that supersedes party affiliation and whereas recent guest, Hugh Hewitt openly shared praise and admiration for both Anthony Fauci and Mitch McConnell, Deace represents a different branch of conservatism. He aligns with what he sees as the future of the Republican Party, which is much more Josh Hawley than Mitch McConnell. Deace sees himself as a reluctant combatant in our modern culture war, which he believes he only joined as a last resort. “Do I defend my way of life or not? You are leaving us no choice but to fight back.” See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, May 12, 2021
Using Conflict to Bring Peace; How One Marketer Leans Into Conflicts to Bring People Closer Together
This week on The Media Roundtable, we are joined by Ciaran O’Connor, Chief Marketing Officer at Braver Angels, an organization founded after the 2016 election in order to bridge our divided country by engaging with communities directly. O’Connor knows we have deep disagreements in this country, but believes that's the way it's supposed to be; it’s how we interact with whom we disagree that needs to change. His organization aims to bring both sides together through media content, workshops, skills training, weekly civil debates, and local community alliances. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, May 05, 2021
T-Pain Takes a Seat at The Media Roundtable and Buys Us a Drank
The Media Roundtable has played host to multiple Emmy Award-Winning Journalists, Media Titans, Podcast Personalities, and a former Speaker of the House. Still, we’ve never had a guest like T-Pain. This Rapper turned Singer turned Entrepreneur has won two Grammys, has collaborated with everyone from Lil Wayne to Taylor Swift, and disrupted the music industry with his innovative use of Autotune. Then he lost everything. Years later, T-Pain has reinvented himself by expanding his record label Nappy Boy Entertainment into a multifaceted me dia company with revenue streams including a Record Label, Gaming, Drifting, and his newest venture, Nappy Boy Radio. On this NSFW episode, T-Pain describes his journey and POV on the media landscape today as it impacts culture. We cover the usual topics like the Attention Economy, Cancel Culture, and Social Media, and expand into how he approaches marketing, his own brand, and the lessons he’s learned going up the ladder of success, falling down, and going back up again. This is easily the most fun we’ve had on the show, but you will be even more impressed by his vulnerability, insights, and inspiration. T-Pain lives the Media Roundtable values, and based on how persuasive his lyrics are (you’ll have to listen to get this one), we may have to ask him to rewrite it in his own persuasive style. T-Pain is on the cusp of launching his own show, the Nappy Boy Radio Podcast, with our friends at PodcastOne. Once you listen to this episode, you’ll know why. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Wed, April 28, 2021
Brad Berens PhD., IAB Editor-In-Chief Takes Us to School on the Impact of News on Brand Sponsors, And Everything Else
This week on The Media Roundtable, we are joined by Brad Berens, Editor in Chief at the Interactive Advertising Bureau (IAB) , who’s membership accounts for 86% of online advertising in the US, including podcasts. Brad is not only one of the best informed minds in our industry, he also brings keen insights to bear. Among them, he describes a future where many corporations do not survive. This and many more insights are now available for free, in this week’s episode of The Media Roundtable. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Wed, April 21, 2021
Emmy Award-Winning Journalists Crack The Code To Reporting The News Without the Venom
This week, on The Media Roundtable, we are joined by Emmy award-winning journalists Jill Wagner and Carlo Versano. Jill is an anchor for Financial News Network, at Cheddar, where Carlo is a Senior Producer. Together they Co-host Need2Know, a daily consumer-focused newsletter, and podcast. Jill and Carlo seem to have found a formula for reporting the news, sharing perspectives, but removing the vitriol that can so easily descend into division, and they do this every day on the Need2Know podcast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, April 14, 2021
How The World’s Largest Brands and Agencies are Taking on Brand Safety
This week, Dan sits down with; Marla Kaplowitz ( 4A’s ) and Rob Rakowitz ( GARM ). Between these two masters of media, they support over 90% of global marketing spend including every brand you can think of. Tasked with addressing the largest problems facing marketers, brand safety is a primary focus. If you want a view from the top, this episode provides specific advice for brands and agencies and outlines the tools and resources to help companies live their values while protecting their brands. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Wed, April 07, 2021
Hugh Hewitt, A Republican You Should Sponsor
This week on The Media Roundtable, Dan sits down with nationally syndicated radio host Hugh Hewitt. In the world of political talk, Hugh is an enigma. On one hand Hugh is a Pro-Trumper, President of the Richard Nixon Foundation, and unabashed conservative. Yet he’s applauded by leaders on the “other side” like Al Sharpton, Joy Reid, and Dr. Fauci. How does it all work? Whether it’s behind the mic or in person, Hugh treats everyone with dignity and he makes a call for all of us to do the same. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Thu, April 01, 2021
The World’s First 100% Brand Safe Podcast Episode
Two weeks ago, we announced the launch of the first ever Media Bias Chart for Podcasts. This week, we demonstrate what a 100% brand safe podcast sounds like. That’s right, a real content example that any creator can follow to unite our polarized nation while allowing zero chance of giving offense. We’re calling it, The Sound of Safety and we think you’ll be quite entertained. So sit back, and enjoy as we pave the way for both advertisers and content creators as we set another industry precedent. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, March 24, 2021
Harder Than Sending a Rocket to Pluto, Former NASA Space Engineer and current CEO of Ground News Addresses Challenge of Media Bias
This week on Media Roundtable, Dan interviews former NASA space engineer, youngest and first female Vice President for Rolls Royce, and current CEO and co-founder of the news comparison website Ground News, Harleen Kaur to discuss her solution to bias in the media. Kaur shares how she used her engineering mind to solve the problem of identifying media bias and evaluating news stories from a more diverse, global perspective. Between sending rockets to space and fighting media bias, she finds the latter to be much, much harder. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, March 17, 2021
Much more than an “Idiot Box.” NPR’s Media Critic, Eric Deggans Joins The Media Roundtable to Discuss TV.
This week on The Media Roundtable, Dan sits down with NPR’s media critic, Eric Deggans. Much more than an “idiot box,” Deggans argues that TV is not just important, it is the “heartbeat of society”. Deggans shares why believes the medium “ultimately tells us things about society and the conversations we're having about family, romance, employment, race, and gender." See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, March 10, 2021
Great Minds Don’t Always Think Alike - Bipodisan Shows How Media Can Help Us Heal with Jean Card and Robert Schlesinger
Dan interviews two guests who personify what we’re trying to achieve on this podcast. Jean Card worked as a top Republican communicator, including cabinet-level speechwriting in the George W. Bush administration, while Robert Schlesinger built a career as a journalist and Managing Editor for Opinion at U.S. News & World Report. On paper, their political views are miles apart, yet Jean and Robert are able to find common ground based on mutual respect and a 30+ year friendship since College. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Wed, March 03, 2021
What Makes Endorsements Work? A Radio Legend and Advertising Oracle Show Us The Way
This week on Media Roundtable , we shift to a more traditional “roundtable format”, with Dan interviewing two veteran media practitioners; Radio Host Bill Handel and Marketing Guru Scott MacDonell who share the inside scoop on how to make radio endorsements work. The three also discuss how the respective approaches to their craft have changed over the years amidst shifting political climates and share practical ways to meet your business objectives while honoring brand values. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Wed, February 24, 2021
The State of the Fourth Estate is a Mess; Questions are The Answer
Building on last week’s episode with Carl Cameron from Fox News, part two offers a behind-the-scenes look at journalism’s devolution on Media Roundtable, with Frank Sesno, the Emmy Award-Winning, CNN Washington Bureau Chief, and Director at George Washington University. Frank IS journalistic integrity in human form, and bemoans the current state of media, declaring, “It’s a Mess.” but suggests questions are the answer and offers a vision of possibility for values-driven brands. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, February 17, 2021
Episode 4: State of the Fourth Estate, Part I: Carl Cameron, 20 Year Fox News Veteran, Chief White House Correspondent
In this week’s edition of The Media Roundtable, Dan sits down with “Campaign Carl,” Chief White House Correspondent and 20 Year Fox News Veteran, Carl Cameron. Cameron takes us behind the scenes from 1996 when he started at Fox News and the change from an honest pursuit of “fair and balanced” to the present self-proclaimed, approach to “Standing up for what’s right”. Carl has interviewed every US President since Ronald Reagan, and pulls no punches in his candid and sometimes scathing retelling of his experience. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, February 10, 2021
Episode 3: David French(ism) takes a seat at the Media Roundtable
This week Dan Granger sits down with David French, who in his eponymous movement: David Frenchism, has been vocal in criticizing his party and has suffered the consequences publically. In this episode, he opens up about threats he and his family received in the wake of being a Republican who publically denounced Trump, shows us how increased cultural fragmentation has ignited a sense of real threat to our country, and calls us to choose the kind of people and brands we want to support for reasons we can defend in the public square of today's society. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, February 03, 2021
Episode 2: State of the Union Panel with Knights of the Media Roundtable
In episode two, Knights of the Media Roundtable, we assemble our Media Roundtable Founding Partners for a panel discussion about the divided state of our union, sharing our vision and plans to make positive change. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, February 03, 2021
Episode 1: What is Media Roundtable?
How can we live up to the American ideal of unity? Following the inauguration of Joe Biden, Dan lays out his plan to bring the country together by mobilizing marketers to support truth and civility in journalism. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
S2 E13 · Wed, December 02, 2020
Special Bonus Episode! Civility in podcasting and broadcasting is good business for clients, customers and talent.
We wanted to share one last episode before the end of the year. In this bonus episode, Dan Granger, Founder & CEO of Oxford Road, sits down with John Batchelor from The John Batchelor Show to make a special announcement. Today we are pleased to introduce to you our plan to create positive change in our culture through the formation of the Media Roundtable. Media Roundtable’s purpose is to empower media and advertisers to advance even-handed reporting and opinion without malice. Our strategy is simple: shift the incentive structure that currently feeds our modern “Outrage Industrial Complex” and reward content that benefits its audience and treats its subjects with dignity, even if through disagreement, but always with respect. There is much to say about our efforts and we will continue to explain in the coming weeks. For now, we ask that you listen to this interview, visit MediaRoundtable.com to learn more and most importantly, sign our Pledge.
Wed, December 02, 2020
Special Bonus Episode! Civility in podcasting and broadcasting is good business for clients, customers and talent.
We wanted to share one last episode before the end of the year. In this bonus episode, Dan Granger, Founder & CEO of Oxford Road, sits down with John Batchelor from The John Batchelor Show to make a special announcement. Today we are pleased to introduce to you our plan to create positive change in our culture through the formation of the Media Roundtable. Media Roundtable's purpose is to empower media and advertisers to advance even-handed reporting and opinion without malice. Our strategy is simple: shift the incentive structure that currently feeds our modern "Outrage Industrial Complex" and reward content that benefits its audience and treats its subjects with dignity, even if through disagreement, but always with respect. There is much to say about our efforts and we will continue to explain in the coming weeks. For now, we ask that you listen to this interview, visit MediaRoundtable.com to learn more and most importantly, sign our Pledge. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
S2 E12 · Thu, November 05, 2020
On The Media's Bob Garfield on Election Results, Media Bias, and the Culpability of Brands
Less than 24 hours from the polls closing, legendary NPR host and decorated journalist Bob Garfield joins us in a state he describes as “filterless and at my wits’ end”. Beyond being an award winning Radio Host, Podcaster, six time book Author, Bob is also the founder of the Purple Project for Democracy - a non-partisan coalition, campaign and movement to rediscover and recommit to our democratic values and institutions. During our conversation, Bob shared his exhaustion and disenchantment with seeking to understand and find common ground with those who support, “Trumpism”. His descriptions of those on the Trump side of the polarization spectrum ranged between “having much to answer for” and “blood on their hands”. He had similarly harsh words for sponsors of Fox News. Not unlike last week’s interview with Newt Gingrich, Bob is someone who spent part of the discussion talking about past efforts to find common ground but who generally sees both sides of the spectrum reaching a place of incompatibility (my words, not his). Like Newt, Bob is in what he sees as a fight to save democracy. He also believes in the impact that Brands can make through their stewardship of ad dollars. The other area where they both seem to agree is in the idea that I’m living in a fantasy world. My belief is that reconciliation is possible, but only if one side will have the humility to lay down their weapons and take responsibility for the problem. Then it will be safe for the other side to follow suit. As we move through our next series of decisions about what programs we will sponsor and how we will respond as citizens to already disputed election results, you will have to choose which reality you believe. -Dan Granger
Thu, November 05, 2020
On The Media's Bob Garfield on Election Results, Media Bias, and the Culpability of Brands
Less than 24 hours from the polls closing, legendary NPR host and decorated journalist Bob Garfield joins us in a state he describes as "filterless and at my wits' end". Beyond being an award winning Radio Host, Podcaster, six time book Author, Bob is also the founder of the Purple Project for Democracy - a non-partisan coalition, campaign and movement to rediscover and recommit to our democratic values and institutions. During our conversation, Bob shared his exhaustion and disenchantment with seeking to understand and find common ground with those who support, "Trumpism". His descriptions of those on the Trump side of the polarization spectrum ranged between "having much to answer for" and "blood on their hands". He had similarly harsh words for sponsors of Fox News. Not unlike last week's interview with Newt Gingrich, Bob is someone who spent part of the discussion talking about past efforts to find common ground but who generally sees both sides of the spectrum reaching a place of incompatibility (my words, not his). Like Newt, Bob is in what he sees as a fight to save democracy. He also believes in the impact that Brands can make through their stewardship of ad dollars. The other area where they both seem to agree is in the idea that I'm living in a fantasy world. My belief is that reconciliation is possible, but only if one side will have the humility to lay down their weapons and take responsibility for the problem. Then it will be safe for the other side to follow suit. As we move through our next series of decisions about what programs we will sponsor and how we will respond as citizens to already disputed election results, you will have to choose which reality you believe. -Dan Granger See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, October 28, 2020
Newt Gingrich on Sponsorship, Polarization and Achieving Unity, “After the War” - This Week on The Divided States of Media
Pro Tip: When speaking about polarization with Newt Gingrich within seven days from a Presidential Election, prepare for a wild ride. Our thirty-five minutes together is all at once the shortest, most dense, and perhaps most consequential discussion we've had on this series. At 77, Newt is at once the storied Republican Warrior, fighting an existential threat where through this election, the fate of America hangs in the balance, and concurrently the softened Elder Statesman, calling conservatives to listen and seek common ground with the other side. In our short time, he offers his thoughts on the history of our divisions, systemic racism, and prescriptions for how businesses, media, and politicians can pull us out of our "cycle of cynicism and negativism." Newt's comparison of today to the pre-Civil War Era where the prospect of war became inevitable, are concerning to say the least. As a historian and political practitioner, few have lived that have known more about the occupants of our Highest Office. We explore our contrasting expectations of Trump's behavior, George Washington's position on parties, and the secret to his success in collaborating with Bill Clinton. For extra credit, he regales us with a story about the time Richard Nixon gifted him a strategy that later resulted in the Republican Revolution, his position as House Speaker, and perhaps a clue that explains our union's current state. If it makes you feel better, we also talk about podcasts. "For the country's sake, it would be really helpful if starting in December or January, people could just listen to each other." It doesn't matter if you love or hate the man or his policy positions; this interview is an education. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
S2 E11 · Wed, October 28, 2020
Newt Gingrich on Sponsorship, Polarization and Achieving Unity, “After the War” - This Week on The Divided States of Media
Pro Tip: When speaking about polarization with Newt Gingrich within seven days from a Presidential Election, prepare for a wild ride. Our thirty-five minutes together is all at once the shortest, most dense, and perhaps most consequential discussion we've had on this series. At 77, Newt is at once the storied Republican Warrior, fighting an existential threat where through this election, the fate of America hangs in the balance, and concurrently the softened Elder Statesman, calling conservatives to listen and seek common ground with the other side. In our short time, he offers his thoughts on the history of our divisions, systemic racism, and prescriptions for how businesses, media, and politicians can pull us out of our "cycle of cynicism and negativism." Newt’s comparison of today to the pre-Civil War Era where the prospect of war became inevitable, are concerning to say the least. As a historian and political practitioner, few have lived that have known more about the occupants of our Highest Office. We explore our contrasting expectations of Trump's behavior, George Washington's position on parties, and the secret to his success in collaborating with Bill Clinton. For extra credit, he regales us with a story about the time Richard Nixon gifted him a strategy that later resulted in the Republican Revolution, his position as House Speaker, and perhaps a clue that explains our union's current state. If it makes you feel better, we also talk about podcasts. "For the country's sake, it would be really helpful if starting in December or January, people could just listen to each other." It doesn't matter if you love or hate the man or his policy positions; this interview is an education.
S2 E10 · Wed, October 21, 2020
The Power of Marketers To Shape Media Products - With Vox Co-Founder Matthew Yglesias.
Matthew joins us on The Divided States of Media to discuss how we can engage our differences across the political divide and find common points of agreement — which he has successfully achieved in the marketing of his book. He also describes the influence that advertisers have on the media products our nation has gone from devouring to choking on: “The advertising business fundamentally decides what kinds of media are worth creating.” His advice to the advertising community: “think about the consequences of your actions and the power that you have to shape the media going forward.” For marketers feeling sidelined by the vitriolic nature of modern media, this episode is your rallying cry to be part of the solution. Listening to Matthew not only makes you smarter, but it’s also a fun ride. Let me know what you think.
Wed, October 21, 2020
The Power of Marketers To Shape Media Products - With Vox Co-Founder Matthew Yglesias.
Matthew joins us on The Divided States of Media to discuss how we can engage our differences across the political divide and find common points of agreement — which he has successfully achieved in the marketing of his book. He also describes the influence that advertisers have on the media products our nation has gone from devouring to choking on: "The advertising business fundamentally decides what kinds of media are worth creating." His advice to the advertising community: "think about the consequences of your actions and the power that you have to shape the media going forward." For marketers feeling sidelined by the vitriolic nature of modern media, this episode is your rallying cry to be part of the solution. Listening to Matthew not only makes you smarter, but it's also a fun ride. Let me know what you think. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
S2 E9 · Wed, October 14, 2020
Mainlining Controversy: Carly Fiorina talks us through media’s contribution to the polarized state of our nation and how leaders can turn things around by taking the long view.
We’ve gotten “High on conflict” according to Carly Fiorina, former CEO of HP, the first woman to run a Fortune 50 Company, and Presidential contender in 2016 joins us on The Divided States of Media to discuss the threat of polarization and hate. She explains, “We are mainlining controversy like a drug… The media is amplifying it.” During her time with HP, Carly was pushing Stakeholder Capitalism before it was cool. In this hour plus conversation, she details her philosophy, “market share grows when customers and employees believe they are doing with a company that is principled.” It’s what she calls, “enlightened self-interest”. More than virtue signaling, she breaks down the ways the media is failing its customers by allowing “entertainers masquerading as journalists” to rile us up, instead of putting in the time and energy to hear from both sides, encouraging collaboration and problem solving to occur over time. She also explains how this correlates with distrust in media reaching an all time high. My conversation with Carly was refreshingly clarifying, if sobering. It’s a call to action for our industry to do the hard work, even if that feels like swimming upstream in our present climate. I hope you’ll make time for this one.
Wed, October 14, 2020
Mainlining Controversy: Carly Fiorina talks us through media’s contribution to the polarized state of our nation and how leaders can turn things around by taking the long view.
We've gotten "high on conflict" according to Carly Fiorina. The former CEO of HP, first woman to run a Fortune 50 Company, and 2016 Presidential contender joins us on The Divided States of Media to discuss the threat of polarization and hate. She explains, "We are mainlining controversy like a drug... the media is amplifying it." During her time with HP, Carly was pushing Stakeholder Capitalism before it was cool. In this hour-plus conversation, she details her philosophy — "market share grows when customers and employees believe they are doing business with a company that is principled." It's what she calls, "enlightened self-interest". More than virtue signaling, she breaks down the ways the media is failing its customers by allowing "entertainers masquerading as journalists" to rile us up, instead of putting in the time and energy to hear from both sides while encouraging collaboration and problem-solving to occur over time. She also explains how this correlates with distrust in media reaching an all-time high. My conversation with Carly was refreshingly clarifying, if not sobering. It's a call to action for our industry to do the hard work, even if it feels like swimming upstream in our present climate. I hope you'll make time for this one. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
S2 E8 · Wed, October 07, 2020
Addicted to Hate: A Conversation with Director, David Smick about his New Film, “Stars and Strife” with a Call to Arms for Media and Brands
Preview Text In Email: This week on The Divided States of Media, Dan sits down with David Smick, Director of Stars and Strife, a new film that should be required viewing for all Americans as an antidote to the hate and divisions that plague us. The film was co-produced by Barry Levinson (Think Rain Man, Good Morning Vietnam, The Natural) and includes interviews with Rahm Emmanual, James Baker, Leon Panetta, Alan Greenspan, and a host of other powerhouse contributors; it’s a history lesson in how our society has become so addicted to hate, media’s role in the decline of civility; and the antidotes to what ails us. Our interview with the Director goes deeper on topics pertinent to business leaders and people in media to help do our part to heal as a nation. The film will bring you to tears, while this interview will give you a deeper understanding.
Wed, October 07, 2020
Addicted to Hate: A Conversation with Director, David Smick about his New Film, “Stars and Strife” with a Call to Arms for Media and Brands
This week on The Divided States of Media, Dan sits down with David Smick, Director of Stars and Strife, a new film that should be required viewing for all Americans as an antidote to the hate and divisions that plague us. The film was co-produced by Barry Levinson (Think Rain Man, Good Morning Vietnam, The Natural) and includes interviews with Rahm Emmanual, James Baker, Leon Panetta, Alan Greenspan, and a host of other powerhouse contributors; it's a history lesson in how our society has become so addicted to hate, media's role in the decline of civility; and the antidotes to what ails us. Our interview with the Director goes deeper on topics pertinent to business leaders and people in media to help do our part to heal as a nation. The film will bring you to tears, while this interview will give you a deeper understanding. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
S2 E7 · Wed, September 30, 2020
Drinking from a firehose with Jason Calacanis: polarization, racism, capitalism and how we can find a better future.
Our spiciest episode so far. This week on The Divided States of Media, Dan sits down with Podcaster, Angel Investor (He turned a $100k investment into over $100M), and philanthropist Jason Calacanis. Jason gives us a tech mogul’s view into the causes and solutions around today’s polarized state and gives a refreshing cause for optimism. He makes a sound argument for why podcasts are the answer to Media’s suicidal tendencies and has practical solutions for how the private sector can join forces to solve some of this country’s most difficult problems. We don’t choose favorites, but if we did...
Wed, September 30, 2020
Drinking from a firehose with Jason Calacanis: polarization, racism, capitalism and how we can find a better future.
Our spiciest episode so far. This week on The Divided States of Media, Dan sits down with Podcaster, Angel Investor (He turned a $100k investment into over $100M), and philanthropist Jason Calacanis. Jason gives us a tech mogul's view into the causes and solutions around today's polarized state and gives a refreshing cause for optimism. He makes a sound argument for why podcasts are the answer to Media's suicidal tendencies and has practical solutions for how the private sector can join forces to solve some of this country's most difficult problems. We don't choose favorites, but if we did... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, September 23, 2020
How Biased is a Media Outlet? Are you getting facts or opinion? We chat with Vanesa Otero from Ad Fontes Media to find out just that.
This one's for the data geeks. Marketers — wouldn't it be great if you had a simple chart that could show how fair and objective the media you're sponsoring truly is? This week on The Divided States of Media, Dan sits down with Vanessa Otero, founder and CEO of Ad Fontes Media. Using a weighting algorithm, her company's Interactive Media Bias Chart®, objectively rates media outlets based on bias and reliability. Vanessa and her team's efforts are helping advertisers and agencies get a clearer picture of how and where they invest their ad dollars. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
S1 E6 · Wed, September 23, 2020
How Biased is a Media Outlet? Are you getting facts or opinion? We chat with Vanesa Otero from Ad Fontes Media to find out just that.
This one’s for the data geeks. Marketers — wouldn’t it be great if you had a simple chart that could show how fair and objective the media you’re sponsoring truly is? This week on The Divided States of Media, Dan sits down with Vanessa Otero, founder and CEO of Ad Fontes Media. Using a weighting algorithm, her company’s Interactive Media Bias Chart®, objectively rates media outlets based on bias and reliability. Vanessa and her team’s efforts are helping advertisers and agencies get a clearer picture of how and where they invest their ad dollars.
S2 E5 · Wed, September 16, 2020
According to Katie Herzog, getting to know your neighbors is the key to a more unified country and we agree with her.
“Quit your job and start a podcast!” This week on The Divided States of Media, Dan sits down with someone who actually “walks the walk”; Katie Herzog, reporter & Co-Host of Podcast “Blocked and Reported”. As a former journalist and new Podcaster - Katie discusses freedom and gratitude for independence, amid shifting journalistic norms, and why after being canceled and harassed multiple times, she made the switch from traditional journalism (as a writer for The Stranger) to podcasting. From her show to her neighborhood Katie’s on a mission to bring us all together and that journey begins with empathy.
Wed, September 16, 2020
According to Katie Herzog, getting to know your neighbors is the key to a more unified country and we agree with her.
"Quit your job and start a podcast!" This week on The Divided States of Media, Dan sits down with someone who actually "walks the walk"; Katie Herzog, reporter & Co-Host of Podcast "Blocked and Reported". As a former journalist and new Podcaster - Katie discusses freedom and gratitude for independence, amid shifting journalistic norms, and why after being canceled and harassed multiple times, she made the switch from traditional journalism (as a writer for The Stranger) to podcasting. From her show to her neighborhood Katie's on a mission to bring us all together and that journey begins with empathy. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, September 09, 2020
After time at CNN & Fox News, Steve Krakauer shares how to recognize truth and find middle ground.
"Media", the Fourth Estate, is meant to act as an independent watchdog for the other branches of government. But these days, our media system is as polarized as our nation. This week on The Divided States of Media, Dan sits down with media executive, journalist, and founder of Fourth Watch, Steve Krakauer. Having worked for both Fox News and CNN, Steve gives a behind-the-scenes look at how the media works, shares his thoughts on how we got here, and provides a plan to get back to where we need to be. Steve's insights can help marketers and American citizens as a whole navigate through today's divided media landscape. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
S2 E4 · Wed, September 09, 2020
After time at CNN & Fox News, Steve Krakauer shares how to recognize truth and find middle ground.
“Media”, the Fourth Estate, is meant to act as an independent watchdog for the other branches of government. But these days, our media system is as polarized as our nation. This week on The Divided States of Media, Dan sits down with media executive, journalist, and founder of Fourth Watch, Steve Krakauer. Having worked for both Fox News and CNN, Steve gives a behind-the-scenes look at how the media works, shares his thoughts on how we got here, and provides a plan to get back to where we need to be. Steve’s insights can help marketers and American citizens as a whole navigate through today’s divided media landscape.
S2 E4 · Wed, September 02, 2020
Jordan Harbinger on who's Hijacking Media, Fifth State Journalism and The Importance of Education
This week on The Divided States of Media, Dan sits down with fellow Michiganian, Wall Street lawyer turned podcast interviewer, Jordan Harbinger. As a podcaster who's interviewed everyone from Kobe Bryant to Ray Dalio, Jordan has a strong word of caution to the media system as it stands and a warning to all if we don't turn things around soon.
Wed, September 02, 2020
Jordan Harbinger on who's Hijacking Media, Fifth State Journalism and The Importance of Education
This week on The Divided States of Media, Dan sits down with fellow Michiganian, Wall Street lawyer turned podcast interviewer, Jordan Harbinger. As a podcaster who's interviewed everyone from Kobe Bryant to Ray Dalio, Jordan has a strong word of caution to the media system as it stands and a warning to all if we don't turn things around soon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
S2 E2 · Wed, August 26, 2020
Neal Simon speaks to balancing Business, Politics and the "Hidden Majority" of America
This week on The Divided States of Media, Dan sits down with entrepreneur political figure, and author of "Contract to Unite America'. Dan Neal discuss how by being unaffiliated with any political party. Neal was able to lead a charge to unite the country and bring pragmatism back to Washington and to Madison Avenue. For marketers dealing with a seemingly polarized consumer base, Neal shares practical insights to gain an edge by reaching out the "Hidden Majority".
Wed, August 26, 2020
Neal Simon speaks to balancing Business, Politics and the "Hidden Majority" of America
This week on The Divided States of Media, Dan sits down with entrepreneur political figure, and author of "Contract to Unite America'. Dan Neal discuss how by being unaffiliated with any political party. Neal was able to lead a charge to unite the country and bring pragmatism back to Washington and to Madison Avenue. For marketers dealing with a seemingly polarized consumer base, Neal shares practical insights to gain an edge by reaching out the "Hidden Majority". See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
S2 E1 · Wed, August 19, 2020
Our Collaboration with the National Institute for Civil Discourse
Introducing The Divided States of Media: A Podcast for Marketers Reaching a Divided America
Wed, August 19, 2020
Our Collaboration with the National Institute for Civil Discourse
Introducing The Divided States of Media: A Podcast for Marketers Reaching a Divided America See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Trailer · Wed, July 15, 2020
Season 2: Sneak Peak
After brief intermission we'll be back in August with a new name, a new lineup of guests and a clear focus on helping brands reach a divided nation. Our goal is to provide you with insights and strategies from brand and media leaders, seeking to find calm within the panic, growth inside recession, and to help facilitate conversations from both sides of the aisle in hopes of finding unity within these divided states of media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Bonus · Wed, July 15, 2020
Season 2: Sneak Peak
After brief intermission we'll be back in August with a new name, a new lineup of guests and a clear focus on helping brands reach a divided nation. Our goal is to provide you with insights and strategies from brand and media leaders, seeking to find calm within the panic, growth inside recession, and to help facilitate conversations from both sides of the aisle in hopes of finding unity within these divided states of media.
Wed, July 08, 2020
Repost: The Roth Effect with Carol Roth
Media's New Deal: Season Finale! We're putting Dan Granger in the hot seat as he shares what has been on his mind the past 3 months with the host of Ricochet's The Roth Effect, Carol Roth. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
S1 E11 · Wed, July 08, 2020
Repost: The Roth Effect with Carol Roth
Media's New Deal: Season Finale! We’re putting Dan Granger in the hot seat as he shares what has been on his mind the past 3 months with the host of Ricochet’s The Roth Effect, Carol Roth.
S1 E10 · Wed, July 01, 2020
Episode 10: Ben Nazarian, CEO of Therabody
Our 10th Episode! his week on Media's New Deal, Dan is joined by Ben Nazarian, CEO of Therabody, maker of the coveted Theragun. In this episode, Ben shares his story of growing a multi-million dollar brand from zero and rebranding the business, expanding product line, and pivoting from retail dependence to full DTC in 2020.
Wed, July 01, 2020
Episode 10: Ben Nazarian, CEO of Therabody
Our 10th Episode! his week on Media's New Deal, Dan is joined by Ben Nazarian, CEO of Therabody, maker of the coveted Theragun. In this episode, Ben shares his story of growing a multi-million dollar brand from zero and rebranding the business, expanding product line, and pivoting from retail dependence to full DTC in 2020. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, June 24, 2020
Episode 9: Karen Hunter, Pulitzer Prize-winning Journalist, Professor, co-author of eight NYT Bestsellers, and Sirius XM Radio Show Host
This week on Oxford Road Presents: Media's New Deal, Dan sits down with Pulitzer Prize-winning journalist, professor, publisher, co-author of eight NYT bestsellers, and Sirius XM Radio show host, Karen Hunter. For those of us trying to navigate the complexity of race and societal upheaval as citizens and as marketers, Karen shares practical advice without shaming. You will be inspired by Karen's insights so you can navigate and actually grow through these circumstances. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
S1 E9 · Wed, June 24, 2020
Episode 9: Karen Hunter, Pulitzer Prize-winning Journalist, Professor, co-author of eight NYT Bestsellers, and Sirius XM Radio Show Host
This week on Oxford Road Presents: Media’s New Deal, Dan sits down with Pulitzer Prize-winning journalist, professor, publisher, co-author of eight NYT bestsellers, and Sirius XM Radio show host, Karen Hunter. For those of us trying to navigate the complexity of race and societal upheaval as citizens and as marketers, Karen shares practical advice without shaming. You will be inspired by Karen’s insights so you can navigate and actually grow through these circumstances.
Wed, June 17, 2020
Episode 8: Nick Quah, Founder of Hot Pod News
This week on Oxford Road Presents: Media's New Deal, Dan sits down with Nicholas Quah; Founder of podcast newsletter, Hot Pod News. This one gets heavy, fast, as they sort through the state of Podcast in 2020 and the industry's reaction in the wake of the murder of George Floyd. Thanks to Nick for his candor and vulnerability in the discussion. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
S1 E8 · Wed, June 17, 2020
Episode 8: Nick Quah, Founder of Hot Pod News
This week on Oxford Road Presents: Media's New Deal, Dan sits down with Nicholas Quah; Founder of podcast newsletter, Hot Pod News. This one gets heavy, fast, as they sort through the state of Podcast in 2020 and the industry’s reaction in the wake of the murder of George Floyd. Thanks to Nick for his candor and vulnerability in the discussion.
S1 E7 · Wed, June 10, 2020
Episode 7: Adam Carolla, an American comedian, radio personality, television host, actor, podcaster, and director.
This week, Oxford Road Founder and CEO, Dan Granger, meets with Adam Carolla. Adam gives a true insider’s perspective on a host of topics within the podcast ecosystem, including his thoughts on best practices for brands to collaborate with talent on live reads. Adam shares a strong message for brands who are afraid of sponsoring shows that produce controversial content and what it’s like to live and work in harmony with people who hold entirely different views, from Tucker Carlson to Jimmy Kimmel.
Wed, June 10, 2020
Episode 7: Adam Carolla, an American comedian, radio personality, television host, actor, podcaster, and director.
This week, Oxford Road Founder and CEO, Dan Granger, meets with Adam Carolla. Adam gives a true insider's perspective on a host of topics within the podcast ecosystem, including his thoughts on best practices for brands to collaborate with talent on live reads. Adam shares a strong message for brands who are afraid of sponsoring shows that produce controversial content and what it's like to live and work in harmony with people who hold entirely different views, from Tucker Carlson to Jimmy Kimmel. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wed, June 03, 2020
Episode 6: Allan Jones, Founder and CEO of Bambee
We take an important departure from the typical Media's New Deal format to bring you an interview with Bambee Founder and CEO, Allan Jones. Allan shares his journey as a kid from Lynwood with no college degree through his meteoric rise to CMO of ZipRecruiter before launching his current business, Bambee.com where he is CEO today. As a black man leading a company that provides HR support for thousands of small businesses, Allan's story is raw, inspiring, and vulnerable. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
S1 E6 · Wed, June 03, 2020
Episode 6: Allan Jones, Founder and CEO of Bambee
We take an important departure from the typical Media's New Deal format to bring you an interview with Bambee Founder and CEO, Allan Jones. Allan shares his journey as a kid from Lynwood with no college degree through his meteoric rise to CMO of ZipRecruiter before launching his current business, Bambee.com where he is CEO today. As a black man leading a company that provides HR support for thousands of small businesses, Allan’s story is raw, inspiring, and vulnerable.
Wed, May 27, 2020
Episode 5: Dave Zohrob, Co-Founder and CEO of Chartable
In Episode #5 Dan speaks with Dave Zohrob, Co-Founder and CEO of Chartable. Dave talks COVID-19, Joe Rogan, and everything podcast from atop his treasure chest of data and with an impeccable wardrobe. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
S1 E5 · Wed, May 27, 2020
Episode 5: Dave Zohrob, Co-Founder and CEO of Chartable
In Episode #5 Dan speaks with Dave Zohrob, Co-Founder and CEO of Chartable. Dave talks COVID-19, Joe Rogan, and everything podcast from atop his treasure chest of data and with an impeccable wardrobe.
Wed, May 20, 2020
Episode 4: Norm Pattiz, Chairman and CEO of PodcastOne & founder of Westwood One.
Welcome to Episode #4 of Oxford Road Presents: Media's New Deal! This week, Dan speaks with Norm Pattiz, Chairman and CEO of PodcastOne & founder of Westwood One. Mr. Pattiz gives Oxford Road the most in-depth interview on the details of PodcastOne's recent acquisition by LiveXLive and what it means for the future of Podcast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
S1 E4 · Wed, May 20, 2020
Episode 4: Norm Pattiz, Chairman and CEO of PodcastOne & founder of Westwood One.
Welcome to Episode #4 of Oxford Road Presents: Media’s New Deal! This week, Dan speaks with Norm Pattiz, Chairman and CEO of PodcastOne & founder of Westwood One. Mr. Pattiz gives Oxford Road the most in-depth interview on the details of PodcastOne’s recent acquisition by LiveXLive and what it means for the future of Podcast.
Wed, May 13, 2020
Episode 3: Andy Lipset, CEO Spoken Layer
Is short-form the future of audio content? Are Voice Assistants disrupting the way we engage with audio content? Andy Lipset sits in the middle of these two revolutions as CEO of SpokenLayer, where they co-produce and distribute content for over 100 media brands including Time Magazine, TechCrunch, The Economist, Daily Beast. This changes everything. Listen in on the conversation in this week's episode of Oxford Road Presents: Media's New Deal. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
S1 E3 · Wed, May 13, 2020
Episode 3: Andy Lipset, CEO Spoken Layer
Is short-form the future of audio content? Are Voice Assistants disrupting the way we engage with audio content? Andy Lipset sits in the middle of these two revolutions as CEO of SpokenLayer, where they co-produce and distribute content for over 100 media brands including Time Magazine, TechCrunch, The Economist, Daily Beast. This changes everything. Listen in on the conversation in this week’s episode of Oxford Road Presents: Media’s New Deal.
S1 E2 · Wed, May 06, 2020
Episode 2: David Field, Chairman, President and CEO of Entercom Communications Corp.
This week, Oxford Road founder and CEO, Dan Granger meets with David Field. David is true legend who has taken his company, Entercom Communications from 15 radio stations at $35 million in revenues to 235 stations with 1.6 billion in revenues. He is audio royalty.
Wed, May 06, 2020
Episode 2: David Field, Chairman, President and CEO of Entercom Communications Corp.
This week, Oxford Road founder and CEO, Dan Granger meets with David Field. David is true legend who has taken his company, Entercom Communications from 15 radio stations at $35 million in revenues to 235 stations with 1.6 billion in revenues. He is audio royalty. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
S1 E1 · Wed, April 29, 2020
Episode 1: Hernan Lopez, Founder & CEO of Wondery
This week, Dan Granger, Founder and CEO of Oxford Road, sits down with with Hernan Lopez, the man behind podcast powerhouse, Wondery. Listen as Dan and Hernan discuss the podcast landscape right now and what it will look like post-COVID.
Wed, April 29, 2020
Episode 1: Hernan Lopez, Founder & CEO of Wondery
This week, Dan Granger, Founder and CEO of Oxford Road, sits down with with Hernan Lopez, the man behind podcast powerhouse, Wondery. Listen as Dan and Hernan discuss the podcast landscape right now and what it will look like post-COVID. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Trailer · Tue, April 28, 2020
Oxford Road Presents: Media's New Deal
Media's New Deal is a limited-run series focused on helping you adapt your business to the perpetually shapeshifting media landscape in the age of Coronavirus. Dan Granger, Founder and CEO of Oxford Road, speaks with top media executives and industry leaders, giving you a behind the scenes briefing on what's really going on from the people who are leading the charge. You'll get up to date insights on where things are headed and practical advice for how you can win no matter the circumstances. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
loading...