Hustle & Flowchart: Mastering Business & Enjoying the Journey
The Hustle & Flowchart Podcast with Joe Fier is all about how to build a business so it gives you the freedom and fuel for your life. We discuss systems, mindset tweaks, reframes, and strategies for entrepreneurs (and really anyone) to enjoy the process of being in business and having fun. This isn't for the entrepreneur looking to build a billion dollar business, rather someone who is looking to build systems that work for you, so you can make more money than you need just by working part-time. I was a chronic hustle-mode kinda guy and I want to share my...
S1 E655 · Tue, April 15, 2025
Joe Stolte: How AI is Disrupting Traditional Marketing
Hustle & Flowchart is proud to be part of the HubSpot Network. Hubspot has launched a whole new suite of AI Tools, check them on the Hubspot.com: https://www.hubspot.com Check out other podcasts on the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork In this engaging episode of Hustle and Flowchart, host Joe Fier welcomes AI enthusiast Joe Stolte to discuss the transformative impact of AI in business, particularly in lead generation and conversions. Joe Stolte shares insights from his experience as a five-time founder and co-founder of Daily AI. Together, they explore the practical applications of AI, emphasizing the power of automation in nurturing leads and maximizing time efficiency. This episode is packed with actionable strategies for leveraging AI to drive business success. Topics Discussed: AI's Current State and Business Impact: Discussion on how AI's capabilities are rapidly advancing and its role in generating, nurturing, and converting leads. Understanding the Lead Lifecycle: Insights on why many businesses struggle with lead generation and how AI can solve these challenges. Using AI for 'Speed to Lead': Importance of responding to leads quickly and how AI can automate this process for higher conversion rates. Reactivating Dead Leads: Techniques to use AI for contacting past leads and turning them into potential customers. Data Enrichment and Ranking: How to utilize AI to enhance and analyze data for better-targeted marketing efforts. Daily AI's Automated Email Newsletters: How Daily AI uses machine learning to improve open rates and personalize content. Future of Marketing with AI: Predictions about AI-driven personalized marketing and the potential shift away from traditional software interfaces. Resources Mentioned: Try out Daily.ai for yourself and if you're not happy with it, tell them to kick rocks VAPI.AI DM Joe Stolte and add the word "Time" to your DM for Joe's prompt on optimizing your time Connect with Us: Stay connected with us for more insightful episodes: Hustle and Flowchart Website Follow us on Instagram Subscribe on YouTube
S1 E654 · Tue, April 08, 2025
Jon Staenberg: How Small Business Acquisition is Driving the Economy!
In this podcast episode, Joe Fier and Jon Staenberg explore the emerging landscape of search funds, a transformative and under-the-radar investment opportunity. As they discuss the impact of the "silver tsunami" and technological advancements, Jon highlights the potential for this small business aquisition to drive entrepreneurial growth. Reflecting on lessons from industry giants like Warren Buffett, Jon shares insights from his career journey and emphasizes the importance of constant reinvention to thrive in today’s rapidly evolving business environment. What is a Search Fund? Jon Staenberg explains that a search fund is a unique investment model where individuals or teams raise capital to search for and acquire a business. This model allows individuals, often fresh out of business school, to purchase companies with strong potential and lead them to growth and success. The concept was initially taught at schools like Stanford and Harvard, and its popularity is spreading across the globe. The Rise and Benefits of Search Funds Jon highlights the growing trend of baby boomers retiring and the opportunity it presents for buying businesses. Small businesses with established market presence and potential for improvement are ripe for acquisition. This situation creates a "silver tsunami" of opportunities. Search funds target companies within the $2 to $5 million EBITDA range, making them accessible yet highly profitable investments. Jon's Path to Creating Agate Hound Jon shares his journey into creating Agate Hound, his fund that supports search funds. He emphasizes the importance of investing in funds that have a well-thought-out playbook, ensuring systematic success in acquiring and managing businesses. For him, it's crucial to have passionate entrepreneurs, buy the right businesses, and have a strong support network. The Role of AI and Modern Technologies Artificial Intelligence (AI) plays a significant role in Jon’s current ventures. AI helps showcase the potential of technology in transforming and running businesses more efficiently. AI can aid in everything from making business processes smoother to offering innovative solutions and creative ideas for business growth. Investing in Boring but Profitable Businesses Jon believes in investing in so-called "boring" businesses, like pool cleaning companies or accounting firms. These businesses might not be flashy, but they provide steady income and reliable returns. Search funds capitalize on these opportunities, bringing fresh energy and modern strategies to well-established enterprises. Jon’s Motivation and Future Plans Jon remains focused on growing the search fund model, seeing it as a valuable asset for investors seeking solid, long-term growth. He sees his role not just as an investor but as a mentor, helping
S1 E653 · Tue, April 01, 2025
Dr. Pamela Smith: Hormones Are the Secret to Entrepreneurial Success!
Hormones play a crucial role in both men's and women's health. I recently had the pleasure of chatting with Dr. Pamela Smith on the Hustle and Flowchart podcast about this important topic, especially focusing on male hormones and how they affect entrepreneurs like us. Dr. Smith shared valuable insights on hormonal balance and its connection to our health, energy, and ability to stay productive in our busy lives. Let's dive into the key points we discussed in the episode. What The Episode Is About In this episode, Dr. Pamela Smith sheds light on the importance of hormones for both men and women. Most of us often neglect understanding how vital hormones are in maintaining our memory, preventing diseases, supporting our immune systems, and overall physical and mental well-being. Dr. Smith not only talks about male hormones but also explains the interconnectedness of male and female hormonal health. Alongside hormone replacement for men, she delves into the role of estrogen, progesterone, testosterone, DHEA, cortisol, and thyroid hormones in the body. Importance of Hormones Hormones help us think clearly, feel good, and remain motivated. Aging naturally affects hormone levels, but several factors like the environment, toxins, and stress can disrupt hormonal balance. As Dr. Smith points out, many men in their 30s now have low testosterone levels, which used to be uncommon. This hormonal imbalance influences our physical health, mental clarity, and energy levels. Estrogen's Role in Men Though predominantly seen as a female hormone, estrogen is also present and necessary in men. It supports memory, bone structure, and prevents erectile dysfunction. However, Dr. Smith warns that too much estrogen in men can increase the risk of heart disease and prostate cancer. It's crucial for men to maintain estrogen at normal levels, neither too high nor too low. Understanding Progesterone and Testosterone Progesterone in men supports nerve health and hormone balance. It also helps prevent high levels of dihydrotestosterone (DHT), which can enlarge the prostate and increase heart disease risk. Testosterone is misunderstood as just the sexual interest hormone. Dr. Smith emphasizes that it is essential for energy, muscle mass, lowering cholesterol, and supporting overall mental health. The Impact of Aging and Toxins on Hormones As we age, hormonal dysfunction increases due to various external factors. The rise of toxins like BPAs and microplastics affects testosterone levels. Julie highlighted surprising statistics: a woman who breaks a hip has a 50% chance of not walking for a year, and a man, 50% chance of dying within a year, underscoring the seriousness of bone health in men which is influenced by hormones. Personalized Medicine Approach The power of personalized medicine cannot be overstated. Unlike conventional treatments, personalized medicine precisely targets individual need
S1 E652 · Tue, March 25, 2025
Why Human Creators Are the Backbone of AI
Welcome to the Hustle and Flowchart podcast! I'm Joe Fier, and today we talk about how human creators like you are at the heart of AI. We also explore how to use AI to spread your ideas further. Together, let's dive into why your creativity is key in this world filled with AI tools. AI can't exist without human creators. You and I, we are the ones creating content—books, blogs, videos, and even social media posts. This content builds the foundation for AI tools like Chat GPT and Claude to work. But here's the exciting part—AI helps us be even more creative! So, let's explore how you can make the most of AI in your work. How AI Depends on Human Creators AI relies on what we create. Our words, ideas, and life perspectives fuel the AI engine. AI's knowledge comes from the data sets we provide. It's crucial to remember that without our creativity, AI wouldn't have anything to work with. AI as Your Creative Partner Think of AI like a friend who helps brainstorm and refine your ideas. Tools such as Chat GPT and Claude can help you make entire drafts of new content. This feels like having a creative buddy who's always ready to help. It's not only about creating—AI can also help you grow and connect with more people. Building Customized Digital Minds Imagine creating a digital version of yourself with AI. Platforms like Delphi.ai let you do this by emulating your voice and knowledge. This helps you not only create but also scale your work, making it easier to share with others. My experience with Delphi.ai shows how powerful this can become. The Changing Value Chain Lots of money goes into AI technologies and platforms like OpenAI and Google. But remember, their value comes from us creators! Even if we don't always feel valued, it's important to leverage technology based on our shared knowledge. Doing this helps us reclaim our spot in the value chain. Human Creativity is Irreplaceable AI remixes our ideas, but it doesn't innovate from scratch. Humans dream, hope, and connect emotionally. That's what makes us irreplaceable. When we use AI to improve and connect ideas, it helps make our work understandable and relatable to others. The Power of AI and Human Connection I'm excited by what AI can do, but it's the human connection that matters most. Using AI tools like Chat GPT and Claude allows us to reach people across the globe. It’s about enhancing our ideas to connect in ways that suit everyone. Your creativity leads the way in this AI-driven world. Conclusion: A Future with AI and Humans Working Together The future isn't about AI replacing humans. It's about both working together. Embrace what excites you and share your ideas with others. With AI, you have tools to expand your impact. Dive into AI and let’s thrive together. Share yo
S1 E651 · Tue, March 18, 2025
Gregory Shepard: The Real Reason 90% of Startups Fail!
This episode of Hustle and Flowchart takes us on an exciting journey with Gregory Shephard, a successful entrepreneur and investor. Gregory shares his experiences from starting and investing in multiple businesses, offering listeners practical advice about the startup world. He discusses his new book, "The Startup Lifecycle," explaining the common missteps founders make and how to avoid them. Gregory is passionate about helping entrepreneurs succeed without skipping essential steps. Gregory outlines the critical phases of a startup, from envisioning the company's purpose to exiting the business successfully. In these conversations, he mentions compelling statistics, like the fact that almost half of startups fail within their first year. With these insights, Gregory aims to guide founders through early pitfalls that can lead to failure. Introduction to Gregory Shephard Meeting Gregory Shephard again was a pleasure. As a fellow entrepreneur from San Diego, he brings a wealth of knowledge. Having been involved in numerous startups and investments, Gregory offers valuable insights into business growth and sustainability. His enthusiasm for helping founders succeed shines through in his advice and strategies. The Importance of Having a Clear Vision Gregory stresses the importance of having a clear vision when starting a business. Without a roadmap, founders can find themselves lost and making rash decisions. He compares this to taking a road trip without a map – you might miss important stops, detours, or gas refuels. Defining your "North Star" helps guide a company through its lifecycle by connecting where you are with where you want to go. Navigating the Startup Lifecycle Gregory's book, "The Startup Lifecycle," outlines the stages vital for a startup: Vision, Product, Go-to-Market, Standardization, Optimization, Growth, and Exit. From creating a prototype to commercializing it, Gregory explains the importance of each stage. He emphasizes that standardization, often overlooked, is crucial for maintaining high margins as a startup scales. Gregory introduces concepts like "up and out" and common pitfalls in team management to further illustrate his points. The Dangers of Overvaluing and Over-Investing The conversation covers the "capital trap" where startups overvalue themselves when raising funds. This leads to pressure from investors for returns that might be unrealistic. Founders could face challenges sustaining growth while trying to meet high monetary expectations. Gregory advises achieving profitability early on and maintaining it to avoid these traps. This approach may result in slower growth but fosters sustainability and control. Personal Challenges and Growth Gregory shares his personal philosophy on conquering challenges. By venturing on daring quests yearly, he exposes himself to situations he initially thought impossible. Whether wrestling alligators or prepar
S1 E650 · Tue, March 11, 2025
Eric Jorgenson: Becoming A Self-Made Author
In this gripping episode of Hustle and Flowchart, we delve into the remarkable journey of Eric Jorgenson, the mastermind behind "The Almanac of Naval Ravikant." Eric, now the CEO of Scribe Media, shares an extraordinary tale of revival from chaos, rebuilding trust and redefining how books are crafted and self-made authors are created. If you've ever considered writing a book or are intrigued by pathways to personal and professional transformation, this episode is a goldmine. Buckle up as we explore Eric's world, where opportunities are seized, and traditional publishing norms are shattered, all while drawing inspiration from the wisdom of Naval Ravikant. Eric's Role at Scribe Media Eric Jorgenson serves as CEO of Scribe Media, where he juggles different projects. He admits that managing these tasks is challenging but focuses on synergies rather than distractions. Opportunity well handled, he says, leads to more opportunity. The Story of Scribe Scribe Media was co-founded by Tucker Max and Zach Obront. Tucker, a well-known author, originally used his talents to help others navigate the confusing publishing world. Scribe grew rapidly, but when the original founders left, mismanagement led to bankruptcy. Eric, having published his first book with Scribe, found himself caught up in the chaos. He felt a responsibility to save the company that helped him so much. Trust Building Post-Bankruptcy Eric emphasizes that trust can't be asked for, only earned. The focus for Scribe is now to do stellar work and let that speak for itself. He believes in rebuilding trust by doing what you say you will do, consistently. This isn't about asking for trust, but rather earning it through actions and reliability. The Model of Scribe Media Scribe Media takes the opposite approach of traditional publishing. Unlike big publishers that offer advances and retain most rights and royalties, Scribe charges a flat rate. Authors make the creative decisions, keep all rights, and retain all royalties. This means more royalties for the author in the long run, especially if you sell many books, like David Goggins. Instead of relying on media appearances, books now are sold primarily on platforms like Amazon, highlighting the significance of authors owning their work. The Importance of Books in a Digital World A book can act as a powerful marketing tool. It allows professionals to demonstrate their expertise and connect with potential clients. For instance, Paul Franco used his book to reach a niche audience, leading directly to business opportunities. A well-written book goes beyond mere sales. It offers credibility and establishes authority. AI in Book Writing AI can assist in the initial stages of writing but isn't perfect for long-form prose. Scribe helps authors by interviewing them, pulling out stories and key points to capture the book’s essence. While AI can pose as a support tool, Eric bel
S1 E649 · Tue, March 04, 2025
Dr. Alok Trivedi: Rewiring Your Brain for Wealth and Purpose!
Dr. Alok Trivedi, known as Dr. Rewire, joined me for an insightful conversation that shifted the way we view traditional healthcare and approaches to personal development. His journey from a busy clinic to a unique focus on rewiring the brain emphasizes how our thoughts influence our health, success, and overall well-being. Dr. Trivedi shared inspiring stories, including his personal challenges and how he overcame them by adjusting his mindset and behavioral patterns. Dr. Trivedi's Journey Dr. Trivedi began his career in personal training, physical therapy, and chiropractic school. Although he achieved success, he realized that many of his patients' problems stemmed from their emotions and beliefs. When a recurring patient showed pain relief by simply answering questions about stressors in his life, Dr. Trivedi found his new passion. He transitions from physical treatment to helping clients rewire their brains to address their challenges. The Power of the Mind Dr. Trivedi argues that the brain holds the key to controlling physical health. By addressing emotional and mental hurdles, he believes individuals can solve physical pains and achieve personal success. Through his method known as rewiring, Dr. Trivedi shows how changing thought patterns can lead to better health and life situations. One of his clients, an Emmy-winning friend, found renewed success and happiness through Dr. Trivedi's system. Traditional Goal Setting vs. Neurological Approach Dr. Trivedi criticizes traditional goal setting, such as SMART goals, for failing to consider the brain's natural processes. He explains that ambitious goals often lead to stress and dissatisfaction. By focusing on smaller, manageable improvements, individuals avoid the neurological rollercoaster of dopamine spikes and crashes. Instead of setting goals that "scare you," Dr. Trivedi promotes sustainable, incremental progress. Five Pillars of Health Achieving health and well-being requires more than just physical fitness. Dr. Trivedi emphasizes the importance of five pillars: mind, body, diet, sleep, and wealth. Starting with mental clarity and a balanced diet leads to restful sleep and physical health, ultimately culminating in true wealth—both financial and emotional. He stresses the need to manage stress and maintain balance to prevent chronic health issues. Personalized Health and the Brain DNA Test Understanding personal genetics plays a crucial role in optimizing health. Dr. Trivedi offers a Brain DNA test that analyzes an individual's genetic predispositions to various neurotransmitters. This personalized approach helps tailor lifestyle and dietary choices to one's unique genetic code, leading to better health and happiness. Links: Brain DNA Test <a href="https://drrewire.com/" rel="noopener noreferrer"
S1 E648 · Tue, February 25, 2025
Dr. Paul Savage: Are You A Toxic Entrepreneur?
Dr. Paul Savage returns to discuss the invisible threat of toxins on Hustle and Flowchart. Having spent three decades in the medical field, Dr. Savage shares his journey from a stressed ER doctor to a leading figure in health optimization. This episode focuses on how toxins affect our health, the importance of measuring them, and ways to combat these threats using innovative solutions like plasma exchange. Join us as we delve into the steps for a healthier lifestyle and the groundbreaking efforts led by Dr. Savage to address these issues. Dr. Paul Savage’s Journey Dr. Paul Savage started his career as an ER doctor in Detroit, working long, stressful hours and neglecting his health. By the end of his ten-year stint, his weight had increased drastically, and he was on multiple medications due to poor lifestyle choices exacerbated by stress. This tough lesson prompted him to pursue better health practices. He went back to school, learned about nutrition, exercise, and wellbeing, and underwent a drastic health transformation. As he adopted healthier habits, he realized the need to educate others on maintaining good health and founded BodyLogic MD, which expanded to 70 centers nationwide, focusing on nutrition, exercise, and hormone replacement. Understanding Toxins and Their Impact Toxins have become a pervasive threat, with more than 50,000 different substances in the environment and 200 billion tons of chemicals used annually in the United States. Dr. Savage explains how everyday items, from the food we eat to the air we breathe, are contaminated with dangerous chemicals. For instance, water is identified as the number one source of toxins. The alarming stats reveal that these substances lead to serious health issues, including cancer, heart disease, and early-onset Alzheimer's. Dr. Savage stresses that toxins often exist invisibly in our bodies, with symptoms manifesting as severe diseases. The Importance of Measuring Toxins To combat these invisible threats, Dr. Savage emphasizes the necessity of measuring toxins in our body. On average, people now carry 13 toxins above optimum levels compared to just three a decade ago. Testing can help identify specific toxins, guiding effective treatment plans. This helps prevent severe health outcomes by taking action based on individual toxin levels. Dr. Savage offers a comprehensive test at MD Lifespan to assess toxin presence in urine, pinpointing specific substances affecting health. Innovative Solutions: Plasma Exchange Plasma exchange offers a novel solution to removing multiple toxins from the body. Dr. Savage describes it as an "oil change" for humans, where plasma is replaced with a clean version, albumin, enabling the body to regenerate non-toxic plasma. This process, repeated several times, effectively reduces toxin levels. Research supports its efficacy in slowing or reversing the progression of diseases like Alzheimer's. These procedures
S1 E647 · Tue, February 18, 2025
James Barry: How Ancestral Foods Can Transform Your Life
Today, I had the pleasure of chatting with James Barry, an amazing guest who accomplished something many thought was impossible—taking the healthiest superfoods on the planet and making them delicious and easy to eat. James used to be a celebrity chef and has cooked for some of the biggest names like George Clooney and Tom Cruise. As we explored the world of food and health together, James shared how he found his way into the ancient method of eating and how it can benefit everyone, especially entrepreneurs. Let's dive into the rich conversation we had about health, business, and everything in between. Summary James Barry discovered the key to making superfoods taste great. Once a celebrity chef, he spent years cooking for the stars and now shares the secrets of nutritious ancestral eating with all of us. In this episode, we explore the world of organ meats through James' brand, Pluck. We talked about how eating the right foods can boost energy and decision-making and ultimately bring longevity to our lives and businesses. Embracing Change and Seeking Guidance James spent the early part of his culinary career feeling like he was "falling to the bottom of the ocean," but he soon realized there is strength and growth in accepting guidance. With a new sense of being taken care of and surrounded by mentors, James understood that it's okay to walk in the footsteps of those who came before. "There's plenty of people that have come before me. I can just see what they did, replicate it, and apply it to my business," he said. This openness to learning created a platform for him to launch Pluck successfully. The Role of Routine in Health and Success James shared the importance of routine in balancing joy and productivity. By sticking to a daily routine that includes exercise, he taps into the joy which allows him to solve problems more effectively. "I wake up at the same time every day, work out at the same time, and go to sleep at the same time," he said. Routine doesn't only improve mental clarity, it helps in making tough entrepreneurial decisions. The Origins of James Barry's Culinary Journey Growing up with non-gourmet cooking, James found a spark when he first scrambled an egg. The path to culinary success was not straightforward. He tackled many challenges, including a career in acting. It wasn't until after 9/11 that he felt the shift towards his true passion—cooking. Inspired by the need for authenticity and purpose, James took the leap and never looked back, even when it meant a significant drop in income. The Importance of Real Food and Ancestral Eating James emphasizes that eating real, unprocessed foods can change lives. He has seen trends come and go, but eating real food remains constant. "There's trends, but what I've always focused on is eating real food," he stressed. James highlight
S1 E646 · Tue, February 11, 2025
Kevin Surace: The Joy Success Cycle
Welcome to another exciting episode of Hustle and Flowchart. In this episode, I had a fascinating conversation with Kevin Surace, a highly accomplished entrepreneur and inventor with 94 patents, many in AI. We explored the intriguing concept of joy, how it ties into success, and Kevin's thoughts on the future of AI and technology. If you've ever wondered how joy can impact your daily life and success, and what the future holds with AI, you're in the right place. The episode dives into Kevin's remarkable career and how he manages to blend joy and productivity. We discuss how joy is not just a feel-good concept but a vital component for achieving success. Additionally, Kevin shares insights into the future of AI, including exciting advancements like humanoid robots, and emphasizes the importance of staying productive with the latest technology. The Importance of Joy in Success Kevin Surace shares how joy is a crucial element in achieving success. He explains that joy and success are interconnected. More joy leads to more success and vice versa. Having a positive attitude affects how well you do in life. Kevin mentions a technique called the "positive quotient" where you keep track of positive and negative thoughts. Fewer complaints lead to more joy and, subsequently, more success. Useful quote: "In order to be the most successful you can be, you need to have joy at every moment." The Future of AI Kevin outlines an exciting future with AI. He believes humanoid robots will be part of our homes by 2030. These robots will help with daily tasks, increasing our productivity. The current advancements in AI allow us to use tools like GPT-4 and Chat GPT to expand our capabilities and make us more efficient. Useful quote: "We are going to have humanoid robots... These robots just in 2024 started to learn on their own using reinforcement learning." Staying Productive in the Modern World Kevin emphasizes the importance of making the most of our time. There are only so many hours in the day, and tools like AI can help maximize our productivity. Kevin deals with hundreds of emails daily, and using AI tools helps him manage his workload efficiently. AI tools are likened to calculators for thought processes. They help end tasks quicker and more effectively. Useful quote: "You have to use every hour and every minute to its fullest." Lifelong Learning and Technology Kevin sees lifelong learning as essential. He encourages people never to stop learning new things. No matter your age, you can learn new fields and skills. Kevin himself learns about new technologies regularly and integrates them into his work. This mindset helps him stay ahead and achieve success. Useful quote: "You can learn practically any field you want." The Joy Success Cycle Kevin introduces the Joy Success Cycle,
S1 E645 · Tue, February 04, 2025
Sammy "Shoebox Moses" Taggett: Secrets to Transforming Dreams into Reality
Welcome to the latest episode of Hustle and Flowchart! Today, I had the pleasure of sitting down with the incredible Sammy Taggett, also known as Shoebox Moses. Sammy is not just a brilliant DJ and musician but also a successful entrepreneur and podcasting mastermind. This episode was all about connection, finding gratitude, and thinking big! In this episode, we dug into Sammy's amazing life story, from his humble beginnings to becoming a well-known DJ and entrepreneur. We talked about building connections with people, the power of storytelling, and the ways to create amazing experiences for others. Meeting Sammy Taggett Sammy Taggett, also known as Shoebox Moses, has a unique story. He explains how his path crossed with mine, and how similar interests and shared connections brought us together. Sammy's known for his infectious energy, and he’s always ready to light up the room. When we catch up, it’s like no time has passed at all. The Origin of Shoebox Moses Sammy shared his touching origin story. As a newborn in the Philippines, he was found abandoned in a shoebox outside. With the help of kind police officers, he ended up in an orphanage and later got adopted by a family in the United States. This early experience shaped him into the grateful and motivated person he is today. He explained how this background always helps him remain thankful for what he has, stating, “My worst day is somebody else's dream, a thousand times better than their situation.” The Importance of Connection and Gratitude Connection is the key to Sammy’s success. He is all about sharing experiences and creating magical moments for people. Through music, podcasting, and entrepreneurship, he stays deeply connected to others. Even in tough times, he finds strength in his past and remembers to be grateful. As Sammy puts it, “Your mess is your message." Sammy didn't only focus on connections but also understood the profound power of gratitude. He revisits his beginnings whenever he feels down, reflecting, “If ever a day turns to total crap, I look back at where I could literally be and instantly snapped out of it.” Just knowing where he started fuels his positive outlook and patience every day. Thinking Big and Going Beyond Limits Sammy believes in shooting for the stars. He encourages thinking bigger than ever before and even shared examples of this approach from DJing to podcasting. By aiming for major achievements, he unlocked opportunities others wouldn’t dare to even imagine. He highlighted a book called "10x Is Better Than 2x," which emphasizes the benefits of thinking ten times bigger instead of just doubling your goals. During our chat, he compared DJ gigs at weddings to performing at major venues. Playing large stages with a full setup allows him to focus on his music without distractions like setting up gear. Sammy’s insight was,
S1 E644 · Tue, January 28, 2025
Robert Glazer: The Revolutionary Idea to Rethink the Two Week Notice!
In the most recent episode of Hustle and Flowchart, we welcomed Robert Glazer to talk about his new book, "Rethinking Two Weeks' Notice," and related themes surrounding business, leadership, and personal core values. Our conversation ranged from the logistics of employment transitions to the importance of understanding oneself to be a better leader. We also touched on hot topics like remote work, AI technology, and setting the right foundation for team communication. Let's dive into the key points covered in this insightful episode. Transitioning Away from the 2-Week Notice Concept Robert explains that the traditional 2-week notice is outdated and not practical for employers or employees. The idea is rooted in respecting and responsibly communicating an employee's departure, but it often falls short in practice. Instead, Robert proposes an "Open Transition Program," where employees can be transparent about their intentions to leave early on, allowing both parties to make smoother transitions. This program encourages honest conversations, giving employers time to find replacements and providing employees an opportunity to leave without burning bridges. Robert addresses common objections, such as the fear that employees who announce their departure might become disengaged or untrustworthy. He argues that these concerns are mitigated by having real conversations early. If employees are transparent about their feelings and plans, it can actually foster a more trusting and supportive environment. This proactive approach can help companies avoid the sudden upheaval that often comes with the last-minute two-week notice. Key Points and Takeaways: The traditional 2-week notice is not effective in today’s employment landscape. Open Transition Programs encourage transparency and smoother transitions. Early, honest conversations can prevent problems and foster trust. Personal Core Values and Their Impact on Leadership Robert spoke about his upcoming book focused on personal core values, which he describes as the ultimate decision-making tool. He emphasizes that leaders need to understand their own core values to align their actions and decisions with them, thus becoming more authentic and efficient leaders. This can significantly impact how they run their businesses, interact with their teams, and make decisions under pressure. Personal core values stem from deep-rooted experiences and feelings, often linked to one's childhood. Robert shared that understanding these values can provide clarity about past career choices and life decisions. It also helps in making future decisions that are more aligned with one's true self, leading to greater job satisfaction and effectiveness as a leader. Key Points and Takeaways: Personal core values guide decision-making and leadership style. Understanding one's values can lead to
S1 E643 · Tue, January 21, 2025
Allison Maslan: How To Scale Self-Sustaining Companies
Building and scaling a business isn't just about hard work, it’s also about smart strategy and self-awareness. In this episode of Hustle and Flowchart, I chatted with the amazing Allison Maslan. She's a successful entrepreneur who has built multiple companies and now helps others do the same through her organization, Pinnacle Global Network. We went through a wide range of topics, from trapeze in the backyard to scaling strategies for businesses. This episode is packed with invaluable insights. Let’s break it down. The Power of a Passion Allison shared an interesting tidbit that sets the stage for this episode: she has a massive trapeze in her backyard. Inspired by her background as a gymnast and a flying trapeze enthusiast, Allison uses trapeze as both a hobby and a metaphor for facing fears and achieving breakthroughs. Just like flying through the air, entrepreneurs need to take risks and focus on their goals. Battling Business Burnout Allison revealed that, even though she took on massive clients like Ben and Jerry’s and Supercuts at a young age, she ended up buried under an overwhelming workload. She warns that this is a common issue for many entrepreneurs who fail to delegate tasks. Instead of managing her team effectively, she felt the need to control every aspect, resulting in burnout. The Wake-Up Call: A Life-Changing Moment Allison faced a wake-up call in the form of a serious car accident, which made her reassess her life and business practices. She realized that continuing down the same path could lead to the same problems years later and decided it was time for a change. Scaling Strategies: Breaking Through Growth Barriers One major focus of our conversation was scaling. Allison emphasized that many entrepreneurs remain stuck because they don’t know how to scale effectively. She advises examining your company holistically to identify and eliminate bottlenecks. Practical Advice: Divide your company into four key areas: operations, marketing, sales, and your specific revenue stream. Conduct a thorough analysis of where you are spending most of your time and delegate accordingly. Establish clear metrics and targets for every role within the organization to ensure everyone is aligned with the company's vision. A Holistic Approach to Business Allison's background in homeopathy has influenced her holistic approach to business. She believes in treating the whole business system rather than just focusing on individual symptoms. This means aligning vision, cash flow, team effort, and execution for overall health and growth. Key Framework: Strategic Vision Cash Flow (Marketing and Sales) Team Alignment Leadership Execution The Future: Leveraging AI and Market Trends Allison and I also discussed the future, particularly the
S1 E642 · Tue, January 14, 2025
Matt Wolfe: How AI Will Transform Your Workflow!
Hey everyone! Joe Fier here, in this episode, we talked with Matt Wolfe about his content strategy and how he navigates different platforms like Twitter, YouTube, and TikTok. Matt shared his content release schedule and offered insights on the effectiveness of long-form videos versus shorts for growing subscribers and revenue. We also touched on AI's role in the future of jobs and businesses, and how Matt has been leveraging AI in his projects. Matt Wolfe’s Content Strategy Matt's content strategy spans across multiple platforms, including Twitter, YouTube (both long-form videos and shorts), TikTok, and Instagram. His release schedule is something to aspire to, with: Live streams every Monday. Random YouTube videos every Wednesday. News breakdowns every Friday. Shorts released daily, mainly clipped from longer content or live streams. This consistent schedule helps keep his audience engaged and coming back for more. Effectiveness of Shorts vs Long-Form Videos We talked about how shorts can boost subscriber growth but may not be as effective for generating revenue. For instance, one of Matt's shorts received 3 million views, brought in 12,000 subscribers, but only earned about $400. In contrast, a long-form video with 1.2 million views gained 19,000 subscribers and made $13,500 over nearly a year. This clearly shows how shorts can reel in viewers while long-form content can provide better monetization. Live Streams and Community Engagement Live streams play a crucial role in Matt's content strategy. He pointed out that while live streams yield modest revenue ($1,900 in our example), they are vital for building a strong community. Live streams allow Matt to engage directly with his audience through Q&A sessions and super chats, where viewers can pay to highlight their comments. Matt emphasized, "Live streams are not just about making money; they are about interacting with people and fostering a sense of community." The Importance of Human Connection in Content One key takeaway from our conversation was the value of human connection in content creation. Matt highlighted the trend of faceless AI-generated videos on YouTube and noted that channels featuring real humans tend to perform better and maintain viewership. We both agree that being respectful and personable online goes a long way, even with the prevalent negativity in digital spaces. The Impact of AI on Jobs and Businesses AI's rapid adoption is a hot topic, and we discussed its potential impact on jobs. Matt believes AI might replace jobs that people are generally unhappy with, offering a new opportunity to pursue more fulfilling work. He encourages everyone to leverage available technological tools to build side projects or careers, emphasizing that it's easier than ever to start a business or create content. Personal Insights and Experiences Throu
S1 E641 · Tue, January 07, 2025
Andy Tanner: The Future of Investment and Asset Ownership
Happy New Year! I'm incredibly excited for you to hear this latest episode with Andy Tanner. Andy is known for his unique insights into investments and financial education. In this episode, we explored many valuable topics, from the origins of the 401k to the importance of financial education for families and the role of asset ownership in today’s technological world. Andy also shared his personal journey, including his and his wife’s survivorship over cancer, which has deeply influenced his approach to life and teaching. Introduction to Andy Tanner and His Work Andy Tanner, a well-respected author and financial educator, recently updated his book "Form of Chaos." He is also known for his association with the Rich Dad, Poor Dad team, having spent 14 years traveling and learning with them. Andy’s insights are shaped by his extensive experience in financial markets and education. The History and Evolution of the 401k The 401k began not as a planned retirement strategy but as a loophole for wealthy executives to defer income. Richard Stanger wrote the original 800-word section, spurred by lobbying from companies like Kodak and Xerox through Congressman Barbara Conable. Initially, the financial impact of 401ks seemed minimal, but today, they account for $11 trillion. Andy highlighted that Congressman Conable was unaware of the significance of the 401k when it was enacted. Consultant Ted Benna later capitalized on the 401k for employee bonuses, which led to employer matching and the shift from pensions to 401k plans. Critique of 401ks and Wall Street Andy criticized 401ks as favoring Wall Street due to the compounding costs that benefit the financial industry more than the participants. He urged listeners to examine the real value of their 401k plans and warned of hidden drawbacks. Financial education and understanding are crucial to make informed decisions rather than relying blindly on such systems. Personal Background and Family Life Andy shared his personal journey, including a significant experience when his wife was diagnosed with breast cancer three years ago. Thankfully, they are doing well now, and this period kept Andy at home more, focusing on teaching from his home studio and spending time with his family. Both he and his wife are cancer survivors, influencing their decision to start a family later in life. Financial Education for Kids Andy believes in integrating financial education into family life. His children have benefited significantly from being homeschooled, especially during COVID. This homeschooling emphasized vital financial skills from a young age. Andy uses practical experiences and games like the "Cashflow" game to teach his kids about financial concepts. Investment Philosophy Andy advocates for business owners to leverage their profits by investing in assets to expand ownership. Owning assets is crucial in a world increasingly dominated b
S1 E640 · Tue, December 31, 2024
Best of 2024 - Rewiring Your Brain for Success with John Assaraf
We are excited to bring you one of our "Best Of" episodes from 2024, where we delve deep into the fascinating world of neuroscience and mindset with our guest, John Assaraf. In this re-release, John shares his profound wisdom on how our brains function and how structuring our thoughts can lead to the successful achievement of our goals. We revisit the brain’s built-in GPS system, the importance of self-awareness, stress management, and the incredible concept of "innercising." This discussion was incredibly insightful, and we are confident you'll gain valuable takeaways to apply in your own life and business. Understanding the Brain’s GPS for Goals John shared how our brain works like a GPS system when it comes to achieving goals. It needs to know what we want to achieve, why it’s important, how we’ll get there, and when we want to achieve it. He introduced the role of dopamine, which our brain releases when we anticipate achieving a goal, acting as a motivator to keep us going. This biological understanding provides clarity on setting clear and detailed goals to stimulate the brain's built-in mechanisms successfully. The Role of Stress and How to Manage It John emphasized the impact of stress and how it can lead to anxiety if not properly managed. Our brain tends to anticipate failure, creating stress and anxiety. He shared the GOPA method—Goals, Obstacles, Plan, Action—to help prioritize tasks and take effective steps forward. John also noted that recognizing when stressors exceed our capacity is crucial. By addressing these stressors and demands, we can prevent them from hampering our progress. The Subconscious Mind and Its Automation The subconscious mind plays a significant role in automating our everyday tasks, allowing our conscious mind to save energy. John explained that our subconscious mind operates based on the patterns we’ve created, whether positive or negative. Repeated disempowering thought and behavior patterns can lead to the creation of disempowering habits. By becoming self-aware, we can consciously retrain and reprogram our subconscious mind to shift towards more positive and empowering thoughts and behaviors. Neuroplasticity and How to Rewire Your Brain John discussed neuroplasticity, the brain’s ability to form new neural connections throughout life. This means we can deliberately create new neural patterns beyond the age of 12-13. Most of our behaviors are automated based on subconscious programming, influenced by our beliefs, fears, self-image, and lack of knowledge or skills. John highlighted the importance of upgrading our beliefs, regulating our emotions, improving our self-image, and continuously acquiring new knowledge and skills for personal development. Commitment vs. Interest in Achieving Goals One of the key takeaways from our conversation was the difference
S1 E639 · Tue, December 24, 2024
Best of 2024 - Building a Media Empire with Matt Wolfe
Hey friends, welcome to a special "Best of 2024" re-release of an insightful conversation with Matt Wolfe. This episode is one you won't want to miss again—Matt and I chat about how his strategies and extensive experiences in digital marketing and content creation and how it's built him a media empire. We delve into diverse subjects like the intricacies of music licensing, maintaining consistent content production, dealing with internet trolls, and exploring the exciting potential of AI tools. Matt walks us through his journey, emphasizing the critical role of video thumbnails, the art of managing teams, optimizing old content, and his shift from direct response to brand marketing.. So, let's dive back in! Challenges in Consistent Content Creation Creating content consistently while handling sponsorship obligations poses a significant challenge. Matt uses systems and teams to help manage this workload. He notes the struggle of meeting old sponsorship agreements as his audience grows, often facing backlash and negativity from viewers who dislike too many ads. Balancing quality content and sponsor requirements remains a critical focus. Managing and Optimizing Content Matt shares that when it comes to managing content, it’s crucial to have strong systems in place. Assigning team members specific roles helps in maintaining a smooth workflow. He notes the importance of continuously optimizing old videos. For example, he adjusted a video’s thumbnail and title, which led to a massive boost in views. Click-through rates (CTR) are important, and Matt emphasizes testing different thumbnails and titles for better results. Dealing with Trolls and Negativity Handling trolls and negative comments is part of being a content creator. Matt talks about developing a thicker skin and understanding that not every viewer will appreciate the content. He explains that he now focuses more on engagement through Discord and X, where more constructive feedback happens. However, he still has team members review YouTube comments for useful feedback. Transitioning Email Marketing Strategies Matt’s transition from direct response marketing to brand marketing in emails reflects the changing landscape of digital marketing. He prioritizes providing valuable content directly within emails to achieve high open rates. He targets about 35-40% open rates, with the most important news at the top followed by sponsor content. This strategy helps ensure higher engagement and a more loyal audience. The Value of Data and AI Tools Discussing the value of data, Matt mentions that his website, Future Tools, receives almost a million visitors monthly through effective SEO. This has led to acquisition offers because of the valuable database of tools and related data. AI tools also play a significant role in his workflow. Matt uses tools like Claude, which can code and create video games, and looks forward to the release of S
S1 E638 · Tue, December 17, 2024
Helen Christoni: The Hidden Dangers in Your Tap Water & How to Combat Them
On today's episode of Hustle and Flowchart, I sat down with Helen Christoni, an expert in reverse osmosis (RO) water filtration and marketing. We delved deep into the dangers of tap water and the necessity of clean water and the effectiveness of RO systems. The episode covered important topics like how these systems work, why they are essential for health, especially for children, and the role of social media in spreading this crucial information. Our conversation also brought to light the entrepreneurial aspects of scaling a business rooted in wellness technology. Water Filtration Methods Helen explained the difference in taste and quality between regular single filters and advanced reverse osmosis (RO) systems. RO systems like AquaTru use a four-stage filtration process to remove harmful contaminants such as forever chemicals, drug residues, and antibiotics. While many commercial bottle filling stations only address chlorine and lead, AquaTru tackles a wide range of pollutants. Importance of Changing Filters Changing filters regularly in fridges and pitchers is crucial to avoid contamination. Neglecting this can result in more harm than good. Helen emphasized that even the best filters lose effectiveness over time, and timely replacements are necessary for maintaining water quality. AquaTru’s Mission and Products Helen Christoni highlighted that AquaTru is the first patented countertop RO system designed specifically for families. The company just released AquaTru Pro for enterprise settings, equipped with certified bottle filling stations. These products aim to provide pure water, free of contaminants, for homes and businesses. Effective Filtration for Children We also talked about the importance of water filtration for children, advocating for heightened awareness about environmental toxins. By incorporating high-quality water filtration systems at home, parents can significantly reduce their kids’ exposure to harmful chemicals. Utilizing the Environmental Working Group (EWG) Website Helen suggested checking local water contaminants using the Environmental Working Group (EWG) website. This resource allows people to see what's in their tap water, giving them informed reasons to invest in quality water purification systems. Environmental Working Group (EWG) Website Social Media and Marketing Strategies Helen stresses the pivotal role of social media in making complex scientific information relatable. Platforms like TikTok allow for shareable, bite-sized content that people can easily engage with. Instead of long-form content like webinars, focused, engaging videos spread the message of water purification more effectively. Partnering for Impact</st
S1 E637 · Tue, December 10, 2024
Brian Luebben: How to Master Rapid Execution in Your Business
Hi everyone, I'm stoked to share my chat with Brian Leubben. Brian has an inspiring story and heaps of useful advice on mindset, taking action, and implementing rapid execution in your business. Let’s dive in and break it down for you! What We Talked About Brian Leubben joined me to share his journey from a corporate sales job to becoming a successful entrepreneur, podcaster, and community builder. We covered a range of topics like mindset, taking ownership, balancing work and fun, reframing problems, the importance of quick action, and his approach to business and real estate. Mindset and Ownership Brian stressed the significance of owning your actions and mindset. He sees life as a game where your choices determine how you play. By taking control of your mindset, you open up a world of possibilities and growth. Balancing Work and Fun Brian admitted he used to overwork, leaving no time for fun, which led to stress and unhappiness. He now understands the importance of scheduling fun and viewing problems as challenges that help you learn and grow. This shift in perspective can truly change the way you handle tough situations in life. Reframing Problems One useful bit from Brian was the idea of seeing problems as puzzles. Instead of getting bogged down by difficulties, view them as opportunities to gain experience and tools for the future. This advice came from his coach and insights by Dan Martone, and it’s a game-changer for anyone facing challenges. Quick Action is Key Brian's core advice was about minimizing the time between having an idea and acting on it. Whether it's in business or life, hopping on opportunities quickly can make a huge difference because waiting often means you’ll miss out on potential success. Interest in Business Over Real Estate Despite having a background in real estate, Brian found he wasn't passionate about it. He shared an “aha” moment where he realized his true interest lies in running and scaling businesses, which he finds more engaging and complex, like solving a Rubik’s cube. Passive to Passionate Income Brian achieved financial freedom by generating passive income, but he felt driven to shift towards “passionate income” - pursuing work that excites and fulfills him. His book, "From Passive to Passionate," talks about quitting jobs, growing wealth, and turning passions into profits. Building a Community Brian spoke about founding Action Academy, a community-centered podcast and business that provides valuable insights into commercial real estate and small businesses. The community's support has been crucial for members, helping them achieve financial freedom and success. Networking and Podcast Growth Building a strong network is vital according to Brian. He highlighted the importance of attending meetups and conferences to form valuable connections. He also discussed how his podcast star
S1 E636 · Tue, December 03, 2024
Gert Mellak: The Real Impact of SEO on Your Brand's Success
Hey everyone, it's Joe Fier from Hustle and Flowchart. Today, I'm thrilled to share insights from my recent chat with Gert Mellak, an expert in online reputation and SEO. Our conversation spanned everything from proactive brand management to the evolving impact of AI on SEO strategies. What’s the Episode About? In this episode, Gert and I dive deep into the critical aspects of managing your online reputation and SEO. We discuss how essential it is to control your brand’s narrative actively, ensuring consistency across all platforms. Gert shares a unique experiment with a fictional product, highlighting the importance of coherent information online. We also explore the role of AI in maintaining brand presence and the shifting dynamics of platforms like Reddit in affecting web traffic. Proactive Brand Management Gert stresses that, in today’s digital world, online information is extensively accessible and can substantially impact perceptions. It’s critical to take proactive steps in controlling your brand’s narrative. Consistency in information across the web ensures that people get a clear, accurate picture of your brand. Simplicity in Brand Messaging Using the metaphor of educating algorithms like teaching a child, Gert emphasizes the need for simplicity and consistency in brand messaging. Simple, clear language makes it easier for search engines to understand and rank your brand effectively. This straightforwardness helps optimize your SEO efforts. Creating a Personal Brand Website Gert advises creating a personal brand website and interlinking it with your social media profiles to ensure consistency and enhance brand recognition. This central hub can serve as the anchor of your online presence, allowing you to control your information better and present a cohesive brand image. The Power of Consistent Information Gert shares an intriguing experiment where he created a fictional woodworking tool. Through consistent online information across various platforms, he observed significant changes in perceptions. This experiment underscores how critical it is to maintain consistency to shape public views effectively. AI Models Like ChatGPT and Brand Management The discussion touches on the predictive nature of AI language models like ChatGPT, which fill in gaps if information is sparse. Together, we explore how to use AI models to manage your online brand presence by ensuring accurate and consistent content updates. Gert also emphasizes that concise and coherent information helps improve brand representation over time. Managing Online Course Names A business struggled with discoverability because it didn't label its offering as a "course." Gert explains that search engines can’t always make connections if keywords or identifiers are missing. Labeling your services clearly helps in better indexing and ranking, which is crucial for attracting the right audience. SEO and Content Structure Aligning your content structure with
S1 E635 · Tue, November 26, 2024
Kyle Gray: Mastering Storytelling to Create Business Success!
In our latest episode of Hustle and Flowchart, I had the pleasure of chatting with Kyle Gray. Kyle shared his unique experiences and insights into storytelling, a crucial skill for any entrepreneur. He brought in his background as a semi-nomadic individual and his journey from music to content marketing. We also touched upon the mental aspects of storytelling, the balance between professional image and vulnerability, and practical storytelling frameworks. Kyle Gray’s Background and Setup Kyle Gray, the guest for this episode, has always dreamed of having his own office. His current office setup showcases sound-dampening foam, which doubles as an interesting backdrop. Despite his semi-nomadic lifestyle, Kyle emphasizes the value of having a dedicated workspace that fosters creativity and productivity. Music and Storytelling Connection Kyle and I discovered a shared passion for music; both of us are left-handed guitarists. Kyle began his journey as a songwriter, which eventually led him to content marketing. He highlighted how songwriting and storytelling are closely related, both requiring a deep understanding of connecting with an audience. Transition to Content Marketing Kyle transitioned from music to content marketing, particularly focusing on blog posts for startups. He realized that storytelling in business shared similarities with performing music. Over the years, he honed this skill by writing books, conducting workshops, and starting his own agency. This journey underscores the potential for creative skills to adapt and thrive in various fields. Storytelling Framework by Story Engine Kyle developed a storytelling framework he teaches through his company, Story Engine. This formula helps refine messaging by eliminating unnecessary content and focusing on core elements. A particular highlight is the free 45-minute course available on his website, which helps users connect deeply with their audience through storytelling. Teaching and Psychological Aspects Kyle's work often involves reducing excessive teaching content. He addresses the psychological aspects of storytelling, noting that many people have an inferiority complex and a desire to achieve. This understanding helps Kyle assist clients in crafting more impactful stories. Professional Persona vs. Vulnerability Kyle emphasizes the tension many entrepreneurs face between maintaining a polished professional image and revealing their true, vulnerable selves. He believes that showing vulnerability can be more effective in connecting with an audience, as it fosters authenticity and trust. Challenges in Sharing Stories We discussed the resistance successful individuals often have towards sharing personal stories. Many see storytelling as manipulative or less valuable than showcasing their achievements. Kyle counters this by focusing on the emotional connection stories can create, making them a powerful tool for engagement. Free Resources
S1 E634 · Tue, November 19, 2024
How Sam Ramsden Built "Silly Stories for Kids" Podcast
This podcast episode of "Hustle and Flowchart" features a fascinating interview with Sam Ramsden, creator of the hit podcast "Silly Stories for Kids" and owner of an electrical business. Sam shares his journey from an electrical business owner to a successful podcaster. We also explore how he balances work, family, and creativity seamlessly, along with insights about his stories, inspirations, and the importance of positivity. What This Episode is About: Sam Ramsden joins us to discuss his unexpected podcasting success, how he infuses creativity into different aspects of his life, and the importance of understanding and nurturing unique family dynamics. His podcast, "Silly Stories for Kids," has taken off in unexpected ways, reaching almost 1.5 million downloads. Sam balances his electrical business, Ramp Electrical, with creative storytelling for children. He delves into his past experiences and influences, revealing how his father and father-in-law significantly impacted his trajectory. Unplanned Success Through Creativity Sam Ramsden, originally running an electrical business, never predicted the massive success of his podcast, "Silly Stories for Kids." This podcast started as a fun project for his children, encouraged by his father-in-law. It quickly gained traction, achieving nearly 1.5 million downloads within a year. Sam shares how he uses "Suno," a music AI, to create personalized songs for people at work and social gatherings, enhancing his storytelling endeavors. One interesting quote from Sam: "What started as bedtime stories has become a global phenomenon, all thanks to family encouragement and a bit of fun." Suno Music AI: Suno The Role of Family and Personal Influences Sam's family plays a crucial role in his podcasting journey. His father-in-law suggested starting the podcast, which turned out to be a brilliant idea. Sam's passion for storytelling and creativity stems from his childhood, influenced deeply by his father. He emphasizes how positive influence and support from family members can profoundly shape one’s work and creativity. Key takeaway: Supportive relationships and following one's passion can lead to unexpected success and personal fulfillment. Balancing Work, Life, and Creativity Managing an electrical business and running a successful podcast isn't easy, but Sam Ramsden does it with remarkable balance. Despite his busy schedule as a father of four, he finds joy in spontaneous creativity, often attributing it partly to ADHD, which he considers a superpower in storytelling. He shares that having a supportive wife helps him stay on track and manage his time effectively. Sam’s wise words: "Balancing family, business, and creative endeavors is really about knowing what's important and giving time to those things." Handling Business Challenges Running Ramp Elect
S1 E633 · Tue, November 12, 2024
Brett Kaufman: Embracing Happy Moments to Break Free from Overthinking
This week on Hustle and Flowchart, I sit down with Brett Kaufman to talk about creating Happy Moments by using breath work, dance, and improv to tackle personal challenges like overthinking and depression. We dig into how these practices can help people feel more present, let go of ego, and eliminate overthinking. Brett shares his personal experiences and offers practical tips for anyone looking to improve their mental health and personal development. What This Episode is About This episode covers the interrelation of breathwork, dance, and improv in addressing mental health issues. Brett Kaufman discusses how these activities have helped him reduce overthinking, manage depression, and maintain his well-being. He shares examples and exercises that listeners can try themselves. We also talk about the importance of making "happy moments" mandatory in our lives, overcoming struggles with self-worth and identity, and the value of open communication, especially among men. Breathwork to Release Inhibitions Brett Kaufman appreciates breathwork for its ability to help release inhibitions and promote presence in the moment. He talks about different styles like Wim Hof and his recommendations for 9D Breathwork sessions. To help clear brain fog, a simple technique involves breathing in for six seconds and out for four seconds, repeated for three minutes. He also enjoys breathwork paired with inspiring music, finding it motivational and engaging. Dance to Let Go of Ego Through dance, Brett mentions how it helps everyone look unified in their perceived silliness, even without a specific dance background. Dance, he explains, helps let go of ego and clear negative energy. Brett enjoys salsa and bachata, sharing how these dances have helped him connect with his core self and find joy. The Therapeutic Power of Improv Improv has significantly impacted Brett by eliminating overthinking and requiring immediate responses, putting him in a flow state. He describes an improv exercise where participants create scenarios based on crowd suggestions, which helps with quick thinking and spontaneity. Improv has therapeutic attributes, promoting mental flow and reducing internal judgment, which has helped him overcome public speaking anxiety. Brett practices improv weekly and suggests exercises such as rapping over instrumentals to enhance spontaneity. Importance of Mandatory Happiness Joe Fier and Brett discuss the significance of pursuing activities that bring joy and maintaining habits that support mental health. Brett stresses making "happy moments" mandatory, similar to necessary commitments like paying taxes, to prevent depressive spirals. Brett's mandatory happy moments include salsa dancing, gym workouts, breath work, and improv classes. Joe relates to this idea, sharing that daily habits also helped him navigate personal challenges and find direction. Self-Worth and Identity Struggles Brett talks abo
S1 E632 · Tue, November 05, 2024
M.C. Laubscher: Become Your Own Bank?!
Welcome back to another exciting episode of Hustle and Flowchart! I'm your host, Joe Fier, and today we dive deep into innovative financial strategies with our special guest, M.C. Laubscher. M.C. brings a unique approach to leveraging life insurance as a powerful tool for business growth, cash flow management, and tax efficiency. What This Episode is About This episode explores how life insurance can be an effective alternative to more traditional investment strategies. M.C. Laubscher shares insights on using life insurance for business financing, tax advantages, and even employee retention. He draws fascinating parallels between life insurance and real estate, two asset classes that can help you grow wealth while benefiting from various tax incentives. Introduction to M.C. Laubscher and the Concept of Infinite Banking In our introduction, M.C. Laubscher is introduced as a financial strategist with unique approaches to leveraging life insurance. His idea of "Infinite Banking" sets the stage for the entire episode. He’s known for his work on CashFlow Ninja and emphasizes gaining control over financial resources. Using Life Insurance for Business Financing One of the standout topics was using life insurance for business financing. M.C. explains that when structured correctly, life insurance can increase both the death benefit and the policy’s cash value. Policy loans from life insurance plans can be used to finance various business activities, such as purchasing property or managing ongoing cash flow. By funding policies through businesses, these policies become valuable assets that can serve as collateral, thereby providing an additional income stream. Tax Advantages of Life Insurance M.C. thoroughly explains how life insurance can be integrated into tax strategies, particularly when buying equipment for a business. By including life insurance in the financial planning toolkit, businesses can leverage depreciation and enjoy other tax incentives. Thanks to the favorable tax code, life insurance can provide dividends similar to cash flow from rental real estate. This means you can minimize your tax liabilities while using the accumulated cash value for growth. Retaining Key Employees with Life Insurance A crucial aspect of running a successful business is retaining key employees. M.C. points out how offering life insurance as part of a compensation package can be a powerful incentive. Unlike stock options that may fluctuate with market conditions, life insurance policies accumulate value reliably over time, providing financial security and loyalty. Comparing Life Insurance to Real Estate An intriguing comparison was drawn between life insurance and real estate. Both serve as asset classes that allow for equity building and strategic financial leveraging. Laubscher discusses how both are incentivized by the tax codes due to their societal benefits, such as job creation and housing. T
S1 E631 · Tue, October 29, 2024
Corey Geary: Balancing Real Estate and Crypto for Financial Freedom
Today on Hustle and Flowchart, I had the pleasure of speaking with Corey Geary. Corey transitioned from real estate to the world of cryptocurrency, driven by his desire for passive income and a more satisfying career. He shared his journey, the strategies he employs, and tips for anyone considering investing in crypto. In our discussion, we covered Corey's successful yet challenging career in real estate, his methodical approach to investing in crypto, essential security measures, and the importance of understanding market cycles. His advice is valuable for both seasoned investors and those new to crypto. Corey's Transition from Real Estate to Crypto Corey Geary shared that he moved from a successful yet stressful real estate job to crypto due to the potential for passive income. Despite skepticism from his real estate peers, Corey found significant success in crypto and began coaching others about decentralized finance (DeFi). He and his partner Dane focused on both real estate and crypto communities, advocating for moderate investments tailored to individual financial comfort. Corey emphasized not going "all-in" on crypto and keeping some presence in real estate. Main Takeaways: Real estate provided Corey with financial success but also immense work pressure and legal issues. The passive income potential of crypto attracted Corey, leading him to transition. Corey and Dane coach real estate professionals on crypto investments. Strategies for Crypto Investment Corey explained the importance of responsible investing. He encourages putting money only into assets that excite investors and do not threaten their financial stability. This approach helps avoid fear-based decisions, especially in a highly volatile market like crypto. Corey stresses the need to understand the technology and market before making significant investments. Key Points: Responsible investing protects financial stability. Understand crypto before investing to avoid fear-based decisions. Due diligence in selecting assets is crucial for significant growth potential. Importance of Security in Crypto Highlighting the critical need for robust security measures, Corey shared tips on using dedicated crypto laptops and hardware wallets to fend off scammers. Corey emphasized that transactions on the blockchain are irreversible, making security paramount. Joe Fier shared his personal experience of losing money due to insufficient security awareness, reinforcing the importance of understanding security protocols. Security Measures: Use dedicated crypto equipment to prevent hacking. Employ hardware wallets to securely store cryptocurrencies. Conduct thorough research and due diligence to avoid scams. Understanding Crypto Market Cycles Corey stressed the cyclical nature of the crypto
S1 E630 · Tue, October 22, 2024
Theo Lucier: Overcoming Hustle Culture and Finding Balance in Life
Hey everyone, Joe Fier here and today I'm stoked to welcome Theo Lucier to the show once again. This episode is packed with fascinating insights and practical tips to combat hustle culture and find balance in your business strategies to health advice and personal growth methods. Sit back, relax, and let's dive in! In our conversation, we covered a wide array of topics such as autopathy, the importance of gut health, dry fasting and its benefits, and valuable business philosophies. Theo shared his personal experiences and struggles, offering useful advice and resources to our listeners. We also touched on using AI tools for research and productivity, personal reflections fueled by self-help programs, and the benefits of physical and mental well-being practices. Autopathy and its Benefits Theo Lucier introduced us to the concept of autopathy, a method developed by Samuel Hahnemann. Autopathy uses the body's own energetic information, diluting and potentizing it similarly to homeopathy, and then reintroducing this information back into the body. This practice aims to purify and energize the body's information at a mental, emotional, and physical level. Theo shared his six-month journey with autopathy and described moments of emotional clarity and relief from anxiety. He turned to Jiri Cehovsky from the Czech Republic, who further refined this method. Theo recommends checking out Autopathy.com for more in-depth information on autopathy. Importance of Gut Health Our discussions highlighted the significance of gut health to overall well-being. Theo emphasized using psyllium husks for gut cleansing, sharing his experience with a two-week cleanse. This regimen resulted in noticeable health benefits. Inspired by Theo, I started a chicken broth fast to improve my gut health. Theo's commitment to gut health also involves regular dry fasting. We discussed how gut health directly impacts energy levels and nutrient absorption. Dry Fasting and Stem Cell Production Theo delved into the concepts and stages of dry fasting, outlining its profound benefits: A 1 to 3-day fast mainly repairs the gut and liver. The 4th day releases stem cells, but stopping here can negatively impact their production. A 5-day fast ensures proper stem cell release. A 7-day fast triggers a second wave of stem cell release. Theo, currently planning a seven-day dry fast, explained that dry fasting not only aids in reducing abdominal fat but is also pivotal in cellular and DNA repair. He assured listeners of the benefits of this rigorous practice to overall energy levels and vitality. Business Philosophies and Personal Struggles Transitioning from health, we explored Theo's business philosophies and personal struggles. He talked about the challenges of maintaining a business that aligns with personal values and lifestyle. Theo believes the ultimate goal should not be driven
S1 E629 · Tue, October 15, 2024
Roland Frasier: The Secret to Maximizing Business Efficiency with AI
Hey there, Joe Fier here from Hustle and Flowchart! I'm excited to share some highlights from our latest podcast episode featuring Roland Frasier. We dove deep into the world of AI and how it's shaping business efficiency and creativity. Roland is a pro at leveraging AI to boost productivity and streamline various business processes. This episode is loaded with practical insights and useful tips that you can apply to your work or business right away. Let's get into it! What This Podcast Episode is About In this episode, Roland Frasier shares his innovative approach to enhancing creativity and productivity using AI. We discuss several key topics, including the concept of a "satellite brain," AI tools for business, optimizing work for happiness, and the role of technology in today’s business landscape. Roland also offers practical examples and strategies that he uses in his own businesses to stay ahead of the curve. Satellite Brain: Enhancing Creativity and Productivity Roland Frasier introduces the concept of a "satellite brain," which is a structured AI creativity workflow. AI simulates think tanks or focus groups by involving various stakeholders in a company project. For example, when creating an insurance product, AI can summarize vast amounts of information quickly, making research more efficient. Roland mentions using AI during consultations to deliver better insights. He highlights tools like Perplexity and Grok, and an AI aggregator that queries multiple AIs at once. AI Tools and Their Applications AI tools play a crucial role in summarizing information and enhancing business processes. Roland discusses several AI tools he uses, like Perplexity and Grok, to gather and synthesize data. Joe Fier emphasizes the importance of embracing smart tools and technology. Roland also mentions a tool called "chat.gg," an AI aggregator that queries multiple AIs, saving significant time in data collection and analysis. Joe shares a tip for summarizing and saving research prompts for future use. Optimizing for Happiness Roland talks about optimizing for happiness by automating repetitive tasks. Instead of making numerous personalized videos himself, he leverages digital twin technology, where salespeople input data, and the system creates videos. This setup reduces Roland's workload significantly. AI tools also helped him create voice clones tailored to different message contexts, providing more workflow choices. Roland's approach keeps him from being a bottleneck, ensuring tasks get done efficiently without compromising quality. Theory of Constraints and ICE Framework Roland follows the Theory of Constraints to identify and eliminate bottlenecks in business processes. He uses the ICE (Impact, Confidence, Ease) framework to prioritize tasks. By running curiosity-driven experiments, Roland continually tests new tools and techniques, sharing his findings through an email newsletter. Workflow manage
S1 E628 · Tue, October 08, 2024
Hannah Kesler: Why Infinite Banking Might Be the Financial Tool You Need!
Today I’m here to share a fantastic conversation with Hannah Kesler. Hannah is an Infinite Banking Concept (IBC) practitioner, and joined us to break down the essentials of the concept and share her insights on financial health. This episode is packed with valuable information that could help you take control of your finances, so let’s dive right in! Infinite Banking Concept (IBC) Practitioner Hannah introduces herself as an IBC practitioner. She specializes in a unique financial strategy that leverages whole life insurance policies. These policies offer uninterrupted compound interest and tax-free growth. Though this might sound complicated, Hannah makes it simple for us to understand. She encourages anyone interested in finding a trustworthy practitioner to use the Nelson Nash Institute's practitioner finder. This tool can be found at infinitebanking.org . She mentions that while her focus is exclusively on IBC, she directs those with other insurance needs to the appropriate experts. Importance of Financial Health Hannah emphasizes the significance of taking financial health seriously. She compares it to the time we often spend on entertainment, urging us to allocate the same dedication to our financial well-being. This means making informed decisions and treating our financial goals as top priorities. Compound Interest Albert Einstein once called compound interest the eighth wonder of the world, and Hannah explains why. By keeping your money within a whole life policy, you allow it to grow consistently without interruption. This becomes especially advantageous when taking a policy loan, where the growth continues even as you use the money elsewhere. Policy Loan Details Hannah breaks down policy loans, describing them as collateralizing the death benefit while money continues to grow in the policy. Joe shares a personal regret of withdrawing from his IRA, highlighting the missed opportunity for compound growth – a mistake that the IBC strategy aims to avoid. Starting Point in IBC Regardless of age or financial situation, Hannah encourages everyone to consider implementing IBC. She quotes Rick Warren, emphasizing that how you finish the race of life matters just as much as how you start. Treat Yourself as Your Number One Asset Hannah advises paying yourself first by setting aside 10% of your income into savings before covering other expenses. She suggests using Rocket Money to manage your finances, which Joe also appreciates for its simplicity and effectiveness. Quarterly Check-ins and Resources Hannah's organization, The Money Multiplier, offers an implementation team that provides quarterly check-ins and additional resources to members at no extra cost. Whole Life Insurance Benefits Hannah addresses skepticism around whole life insurance, often fueled by figures like Dave Ramsey and Susie Orman. She points out t
S1 E627 · Tue, October 01, 2024
The RV Journey: Patti Hunt's Bold Leap into Adventure
Today's episode is a unique one. We welcome Patti Hunt, who shares her inspiring journey from being a hesitant podcaster to a thriving creator living full-time in an RV. This episode is packed with insights on mental health, RV living, and personal growth. Join us as Patti takes us through her story, providing valuable advice on how to tackle big challenges, the benefits of journaling, and the freedom of RV life. We also touch on how authenticity and genuine connections can make your podcast successful. Let's dive right in. Patti's Hesitance and Growth in Podcasting: Patti Hunt initially hesitated to participate in podcasts but over time, she discovered their significant positive impact on her life. Patti shares how starting a podcast helped her gain confidence and grow both personally and professionally. She admits starting her podcast felt daunting, but the experience turned into a rewarding journey. Importance of Mental Health: Patti emphasizes addressing mental health and her desire to contribute in this field. Both of us agree on the value of practices like journaling and meditation. These activities shouldn't be stress-inducing but rather opportunities for self-reflection and clarity. Patti often writes about her feelings and plans to incorporate this into a future book. Joe’s Insights on RV Living Freedom: Living in an RV can be a life-changing experience. I highlighted how Randy, my former partner, found joy and transformation through RV living. Patti encourages people to try RV living now rather than waiting for retirement. Start small by renting an RV for a weekend, and see if this lifestyle suits you. Overcoming Fear through Small Steps: Patti advises breaking big undertakings into smaller, manageable steps. This method helps overcome fear and makes tasks seem less overwhelming. She believes that taking small, actionable steps can lead to significant progress over time. Beginning the RV Journey: For anyone interested in RV living, Patti suggests starting by visiting RV shows and talking to experienced RVers. Renting an RV for a short trip can also give you a taste of this lifestyle. Forget grand vacations; sometimes a simple stay at a campground with basic amenities can be incredibly fulfilling. Journaling for Mental Clarity: Journaling is a powerful tool for mental clarity and self-reflection. Patti and I both value journaling for personal development. Patti encourages everyone to journal without worrying about perfection. Use it as an emotional outlet and a means to unload thoughts. Transitioning to Independent Work: Patti transitioned from working with a partner to operating independently. This shift allowed her to realize her strength and learn to ask for help. She reflects on her initial challenges and highlights the importance of a supportive network. Embracing Help in Life and Business: Asking for help isn't a sign of weakness. Patti talks a
S1 E626 · Tue, September 24, 2024
Marisa Murgatroyd: The Secret to Gamified Course Creation & Unseen Success Rates!
On this episode of Hustle and Flowchart, I had the honor of chatting with Marisa Murgatroyd, founder of Live Your Message and creator of the Experience Formula. Our conversation focused on how to create engaging and profitable online courses, integrating mission statements, and using gamification to enhance participant experience. Marisa's innovative strategies have helped many people achieve high success rates and complete their courses enthusiastically. She emphasizes integrating mission statements into course modules, setting clear goals and milestones, and using incentives to drive engagement. Marisa's methods ensure participants stay motivated through continuous rewards and structured frameworks. Joe Fier, your host, praises Marisa's creative approach and highlights the notable completion and success rates her programs achieve. Introduction to Marisa Murgatroyd Marisa Murgatroyd, the mastermind behind Live Your Message, has dedicated her career to creating experiential, transformational online courses. As the creator of the Experience Formula, she aims to keep users engaged through a framework that emphasizes continuous rewards and accomplishments. Joe Fier welcomes Marisa, noting it's been five years since her last appearance on the podcast. Integration of Mission Statements Marisa highlights the importance of embedding mission statements into every aspect of a course. By doing this, participants have a clear understanding of the goals and the value they will receive. For instance, the mission of her Experience Product Masterclass is to design, launch, and profit from experience products. This clear mission aligns every module and training session with the ultimate goal, ensuring that participants stay focused and motivated. Goal Setting and Milestones Setting specific, measurable goals is crucial in Marisa's programs. She structures her courses with clear milestones and offers rewards for achievements. Participants can earn a graduation bonus upon completing core modules and receive incentives through "launch wings," "money wings," and "proof wings." Marisa uses private Google Docs and milestone templates to help participants track their progress. Time-bound missions with countdown timers add a sense of urgency and help maintain engagement. Gamification and Engagement Turning learning into a game makes courses more exciting and ensures higher completion rates. Marisa uses gamification strategies like rewards and points to motivate participants. For example, her “Show Me the Money” training involves setting financial goals, and participants post these goals to a community page for visual reinforcement and community support. The constant wins from completing small tasks keep participants motivated and prevent them from feeling overwhelmed. Importance of Human Connection Marisa points out that consumers now expect more than just content; they seek human connections. Moving from broadcast-style deliveries
S1 E625 · Tue, September 17, 2024
The Wealth Hacker: Unlocking Financial Freedom with Dave Wolcott
We're back and in this episode, Dave Wolcott shares the significance of having a mindset that promotes holistic wealth, exploring both mental and financial health. Dave also talks about strategic investment tactics to reduce tax burdens and build passive incomes. His background and career journey add valuable context to his strategies, making them relatable and actionable for our listeners. Dave Wolcott’s Morning and Evening Routines Dave advises having an automatic pilot-like morning routine that includes exercise, meditation, and journaling. He strongly encourages investing in oneself, particularly in health, mindset, and financial IQ. According to Dave, consistent habits help in focusing and achieving life goals effectively. Dave says, “Over time, I understood that health and fitness are two distinct things. Now, at 54, I focus more on health than ever before.” He also highlights his precise evening routine, which includes foam rolling and stretching to enhance the parasympathetic nervous system and improve sleep quality. He states that a good evening routine is crucial for better sleep and overall well-being. Mindset and Financial IQ Dave discusses the importance of overcoming limiting beliefs and making educated decisions regarding financial investments. His book outlines five phases, starting with mindset. He says, “Your net worth is directly proportional to your financial IQ.” This means understanding how money works and making smart financial decisions can significantly impact your wealth. Dave’s Philosophy on Wealth Dave's approach to wealth is unique, emphasizing a combination of holistic aspects. Financial freedom goes beyond monetary wealth to include the freedom of purpose, time, and relationships. Dave points out the multiple forms of capital the ultra-wealthy understand: financial, intellectual, physical, emotional, and spiritual. Career Shift and Wealth-Building Strategies Dave shares his journey from a middle-class upbringing in Connecticut to joining the Marine Corps. His dissatisfaction with traditional financial advice led him to seek alternative wealth-building strategies. He founded Pantheon to assist others in building wealth outside traditional methods like stocks and bonds. Entrepreneurial Tax Strategies Dave dives into various tax strategies and the benefits of investing in oil and gas funds, which offer significant tax deductions. He emphasizes the importance of finding the right CPA for tax planning rather than just tax preparation. Using cash whole life insurance policies, he explains how to leverage capital effectively. Virtual Family Office Solutions Dave realized the gap in finding knowledgeable advisors and created a virtual family office offering curated, best-in-breed advisors. This solution aims to reduce taxes, increase wealth, and provide risk management for high-net-worth individuals. According to Dave, even those with a net worth of $3-4 million can
S1 E624 · Tue, September 10, 2024
Kareen Walsh: The Secret to Scaling Your Business Effectively!
Hey everyone, Joe Fier here from Hustle and Flowchart! Today, I’m super excited to share with you some key insights from our recent podcast episode with the amazing Kareen Walsh. Kareen discusses the launch of her new app, Hey Kareen, which centralizes her valuable content and makes her coaching methodologies more accessible. We delve into her professional journey, the challenges she faced, and how she overcame them using technology. Kareen shares insights on leadership, personal development, and tackling self-doubt. We also explore her consulting process, executive leadership coaching, and the importance of focused learning. Kareen’s innovative use of AI cloning technology for coaching is another highlight of our conversation. Launch of the Hey Kareen App Kareen recently launched the Hey Kareen app to make her coaching expertise more accessible. The app centralizes her content, including books, podcasts, and coaching sessions. Kareen emphasizes the importance of addressing challenges directly to improve the app. The app aims to clone her methodologies and provide actionable advice at any time. Kareen shares her excitement about using technology to scale her impact and reach a broader audience more efficiently. Kareen's Professional Background and Challenges Kareen started as an entrepreneurial business coach and investor with a tech delivery background. She faced challenges in scaling her coaching business because clients wanted her specific expertise. To overcome this, she developed the Hey Kareen app, which leverages technology to provide her guidance and support. This innovation allows her to focus more on her clients and business coaching. Executive Leadership Coaching Kareen’s coaching process involves discussing year-long goals with leaders, identifying team members responsible for each initiative, and building trust with the team. She aims to understand the leaders' guiding forces and success definitions. Kareen highlights the importance of assessing whether the team can achieve set goals and building relationships for efficient execution. Personal Development and Overcoming Self-Doubt Kareen advises identifying negative emotions like frustration, resentment, or anger that hinder progress. She emphasizes articulating unexpressed desires or thoughts to alleviate conflict. Self-love and self-worth are crucial for improving communication and relationships. Kareen also shares her experience with the fear of public speaking and how she developed the Hey Kareen app to support audience engagement post-speech. Building Communication Skills Kareen encourages self-questioning to clear doubts and gain confidence. Voicing or writing down unexpressed thoughts helps practice clear articulation and reduces relational tension. Joe and Kareen also discuss the fear of success, which often creates blocks due to the pressures of new responsibilities. Monthly Retrospectives and Accountability Kareen conducts monthl
S1 E623 · Tue, September 03, 2024
Grow The Show: The Power of Podcasts & Podcasting Success! with Kevin Chemidlin
In this episode, Kevin Chemidlin, Founder of Grow the Show, joins us to talk about the intricate nuances of podcasting. Kevin dives into the importance of completion rates for podcasts and what numbers podcasters should aim for. We discuss the deep emotional connection that audio podcasts foster, which is often more profound than other mediums. Kevin also explains the complexities and the strategic importance of deciding whether your podcast will primarily be an audio experience or a video show with audio components. We go on to cover effective growth strategies for podcasts, the value of podcast guesting, and tips on listener monetization and engagement. Importance of Completion Rates Kevin emphasizes that completion rates are crucial indicators of a podcast's success. For solo episodes, a desirable completion rate is around 75%, while anything below 55% is considered poor. For guest episodes, aim for a completion rate of 65% or higher. Good completion rates show that listeners are engaged and enjoy your content, which is vital for the growth and sustainability of your podcast. The Unique Bond in Audio Podcasting We talked about the special connection that podcast hosts create with their listeners, which is often stronger than with other media forms. Audio allows for a level of intimacy and personal connection that video or text can't match. Kevin noted, "People often listen to podcasts while they're alone, like driving or doing chores, which creates a unique bond." Transitioning to Video Podcasting Kevin discussed his experience shifting to video podcasting and the complexities involved. He explained that creating a successful video podcast requires more than just recording yourself talking; it involves thoughtful production, editing, and promotion. Creating a Clear Direction for Your Podcast Kevin stresses that having a clear premise and direction is key to your podcast's success. Decide whether you want to produce a show that feels like a TV series with an audio component or a primarily audio-focused radio show. Kevin warns against falling in the middle without a clear direction. A distinct premise makes it easier to produce solo episodes and select guests, and also helps answer critical questions about your podcast's purpose and target audience. Effective Growth Strategies Kevin suggests three core strategies for rapid podcast growth: - All-in focus on targeted marketing techniques. - Organic social media growth. - Podcast guesting. Kevin recommends guesting on shows with substantial audiences and leveraging mutual guest connections for better acceptance rates. This strategy is particularly effective for podcasters with no existing show, as it helps in positioning oneself in front of the ideal audience. Monetization Tactics Monetization is a hot topic, and Kevin provided valuable insights. All monetization strategies boil down to getting your audience to buy something. This could be through sponso
S1 E622 · Tue, August 27, 2024
The International Investor: Why the Future of Real Estate Is Abroad! with Ronan McMahon
Welcome to another fascinating episode recap from the "Hustle and Flowchart" podcast! This time, I had the pleasure of speaking with Ronan McMahon, a globetrotting international real estate investor, about his intriguing lifestyle and the wisdom he’s gleaned from his global property investments. Ronan sheds light on his global lifestyle, revealing how he organizes his year around 3 different bases: Cabo San Lucas in Mexico for winter, Portugal for spring and fall, Ireland for summer. His journey from the corporate world to international real estate investment offers insightful perspectives on embracing travel and profiting from emerging global markets. Introduction to Ronan McMahon Ronan McMahon is an international real estate investor who travels the world to find promising property markets. He started his journey not with a grand plan, but out of disillusionment with his corporate job. Successful property investments gave him the freedom to explore international real estate, leading him to establish multiple bases around the world. Choosing Key Bases Ronan organizes his year around living in key locations, each chosen for specific reasons: Cabo San Lucas in Mexico during winter for its warm climate, Portugal in spring and fall for its pleasant weather, Ireland in summer to enjoy family and friends, and another base in Mexico for intense business activities and convenient travel. He emphasizes that this setup not only suits his lifestyle but also enhances his productivity and mental clarity. Joe Fier related Ronan's use of bases to the business strategy of time blocking, noting how both can streamline operations and reduce inefficiencies. The Importance of Climate and Lifestyle Climate plays a crucial role in Ronan's choices. He explains that the climate of each location allows him to think clearly and stay energized. Moreover, balancing work and lifestyle helps him stay connected to family and friends. Ronan values “slow travel” experiences, such as taking leisurely ferries, which lets him observe and appreciate new places more deeply. Avoiding peak tourist times also helps him manage crowds and costs effectively. Transition from Corporate Disillusionment to Investment Success Ronan's international lifestyle emerged from his disillusionment with the corporate world. Successful property investments allowed him to quit his job and pursue a path he was passionate about. Rather than extensive planning, his journey evolved organically from opportunities that presented themselves, emphasizing the importance of staying open to change and being adaptable. Global Trends and Market Opportunities McMahon discusses the rising bureaucracy, high costs, and scarcity in developed countries. These factors drive people to seek alternatives, like international real estate investments. He identifies three key locations currently ripe for investment: Montenegro, Panama City, Panama, and Guanacaste in Nort
S1 E621 · Tue, August 20, 2024
The 2024 YouTube Ads Strategy that Scales Businesses
Aleric Heck and I covered a lot of ground in this episode. We talked about the importance of understanding your ideal audience, the different types of YouTube ads, and how to set appropriate budgets for your ad campaigns. We also discussed Aleric's software that helps generate high-quality ad scripts and provides a 5-day free trial to check it out. Understanding Your Target Audience Knowing your audience is crucial before crafting any ad. Aleric emphasized the power of YouTube’s audience targeting features, such as custom affinity audiences, custom intent audiences, and URL affinity audiences. Understanding what your ideal clients are searching for helps in creating ads that actually convert. Types of YouTube Ads: In-Stream vs. In-Feed Aleric explained that there are two main types of YouTube ads. In-stream ads can generate immediate conversions and sales, while in-feed ads are better for building top-of-funnel awareness. For beginners, Aleric recommends starting with in-stream ads as they offer more instant results. In-feed ads, on the other hand, can be extremely useful for promoting podcasts since they can increase watch time if served to the right audience. Budgeting for YouTube Ad Campaigns Aleric suggested starting with a minimum budget of $25 per day per campaign for in-stream ads, and ideally about $50 per day. He cautioned against exceeding $100 per day initially to allow for testing and optimization. For in-feed ads, you can start small, even with just a dollar a day, and then gradually increase as you see results. Leveraging AI for Ad Scripts and Targeting Aleric's software offers amazing AI capabilities for ad targeting and script generation. By simply entering your business URL, the software provides search data to identify what your ideal clients are looking for on YouTube and Google. It also generates ad scripts based on the top 400 YouTube ads, which ensures you get high-quality, effective results. You can try the software with a 5-day free trial to see the benefits firsthand. Try the 5-day free trial here Effective Structure for Ads: Hook, Educate, Call to Action The structure of a successful ad involves a strong hook to grab attention, educating viewers with valuable information, and ending with a clear call to action. Aleric highlighted the importance of providing value in your ads to build trust with your audience. A well-constructed ad can create an 'aha' moment for the viewer, making them more likely to take your desired action. Time-Blocking and Deep Work Aleric shared how he organizes his week using time-blocking to focus on different tasks. Mondays are for internal meetings, Tuesdays for content, Thursdays for external calls, and Fridays for data work. Saturdays are reserved for creative work with no calls. This method helps in minimizing switching costs and focusing on deep work, as sugg
S1 E620 · Tue, August 13, 2024
From Corporate to Fitness Guru: How Funk Roberts Built a Brotherhood for Men Over 40
Funk Roberts made a bold move by quitting his job without telling his wife to fully dive into his online fitness business. Initially, he found success, but things changed when constant program launches became exhausting and unpredictable. He shifted to a membership model, leading to significant revenue increases but also financial hiccups due to billing issues. Roberts rebranded his focus toward men over 40 struggling with low testosterone, leveraging his personal experience to build a strong community and business. Funk's Bold Career Move Funk Roberts took a huge risk by quitting his job without informing his wife to pursue his online fitness business. He believed that without fully committing, he couldn't grow the business to its full potential. While this choice might seem reckless, it reflected his deep passion and conviction. Initial Success and Challenges Roberts initially found success by launching various workout programs. However, the continuous cycle of launches became taxing and financially unstable. Despite early victories, this method proved unsustainable in the long term. Switching to a Membership Model Advised to switch from individual launches to a membership site, Roberts seized the opportunity. This switch significantly boosted his revenue. However, forced continuity billing led to chargebacks and disputes, causing financial strain and emotional stress. The lesson here? Stability often trumps short-term gains. Low Testosterone and Personal Struggles Triggered by a health checkup revealing low testosterone levels, Roberts faced physical and mental challenges. He avoided testosterone replacement therapy, opting instead for natural wellness methods. His experiences of self-destructive behavior and personal hardships made him more relatable to his audience. Focusing on Men Over 40 Roberts decided to focus on men over 40, a niche often neglected in fitness. He created the "Over 40 Shred" membership site to help these men tackle issues like decreasing testosterone and the "dad bod" syndrome. His goal was to provide structured, accessible resources to help them regain their health and confidence. Building a Community Roberts emphasized the importance of community and mutual support within his fitness programs. He introduced milestone t-shirts, coins, and hierarchy levels like OG and Alpha Savage to foster a sense of belonging and achievement. He believes transformation goes beyond physical changes – it’s about mental and emotional growth as well. Marketing and Membership Retention Roberts shares his strategy for converting trial members into paid memberships, achieving a 60% conversion rate. The membership starts at $29 and increases to $49. He focuses on creating a personal connection and trust within his marketing efforts, leveraging his own story to attract and retain members. He also favors in-stream ads for effective marketing. Engaging Programs and Cha
S1 E619 · Tue, August 06, 2024
Creating Impactful Content: The Secret Sauce to Audience Engagement! with Luis Diaz
In today's episode, I had an amazing chat with Luis Diaz about how to effectively widen the net within your ecosystem to capture leads and engage on different levels. We delved into the importance of audio content, the power of podcast swaps, and how to turn audio content into a valuable source for lead generation. We also touched on transitioning from audio to engaging video content and the best strategies to achieve this. So buckle up, because we've got some great insights to share! The Role of Audio in Lead Generation Luis Diaz emphasized the power of audio content in capturing leads and driving business.** He shared a story of a high-ticket business owner who generates 80% of their leads and closes from their podcast. Luis highlighted the effectiveness of podcast swaps for tracking ad placements and exchanging traffic. This tactic not only expands your reach but also builds a stronger network within your industry. Importance of Core Listeners Core listeners are the backbone of any successful podcast.** I stressed the value of "a thousand true fans," a concept that underscores the importance of a dedicated listener base. Consistency is key here; by regularly swapping guest appearances on other shows, you can significantly boost your podcast's growth. Engaging deeply with your core audience ensures sustained interest and loyalty. Transitioning to Video Content We discussed the importance of not just sticking to audio but also incorporating video content.** This transition is crucial for engaging further with your audience. We emphasized that having a destination, like a website or social media platform, for deeper conversations is vital. Luis also pointed out that intentional video structuring and strong hooks in the first 20 seconds are essential for retaining viewer attention. Tools and Resources for Podcasting Several tools and resources were highlighted to streamline podcast production and enhance audience engagement.** Pod Pages and SEO techniques for podcasts can significantly improve your online presence. Custom domains and tools like Cast Magic and Descript can help pass over content seamlessly. Additionally, Luis shared a spreadsheet of 673 podcast sponsors and recommended 'revenueperdownload.com' for identifying potential sponsors. - [Revenue Per Download](https://revenueperdownload.com) Creating Engaging Video Content Luis emphasized the importance of strategic video content creation.** The first minute of your video or podcast should be captivating to hook your audience. Developing a strong central idea makes the content easier to package and distribute. Luis suggested that producing six high-quality videos can have a more significant impact than consistently posting lower-viewership content. Testing and Analyzing Video Performance We touched on the importance of testing and analyzing video performance.** Luis shared how successful YouTube videos are tested with a
S1 E618 · Tue, July 30, 2024
Networking Mastery: The Hidden Strategies of Successful Entrepreneurs with Charles Byrd
Talking to Charles Byrd has always been inspiring. In our latest convo, we dive deep into strategies for building meaningful business relationships and the importance of setting up systems and frameworks for personal and professional success. Charles brings a wealth of knowledge on joint venture partnerships, relationship building, and leveraging technology for efficient networking. Importance of Relationships and Service Charles emphasizes providing world-class service and always being in service to others. He talks about high-end events and podcasts as venues where we can extend our service mindset, helping to foster lasting relationships. He believes reaching out to people we haven’t contacted in a while can be incredibly powerful. A simple check-in can lead to inspiring conversations and strengthen existing connections. Host Joe Fier reiterates that being useful and making meaningful connections through daily interactions is essential. It’s these personal touches, like small gestures and follow-ups, that solidify relationships over time. Engaging with People and Building Referrals Charles and I discuss creating systems, frameworks, and clear next steps for engaging with people. This approach proves crucial in building efficient referral networks. By having a defined end goal in mind, such as finding JV partners or potential clients, vast opportunities and positive outcomes can emerge. We highlighted the significance of understanding the type of partnerships we are aiming for. PureJV is presented as a valuable resource for those looking to dive deeper into these strategies. Systems for Follow-ups and Organization Effective follow-up at events plays a pivotal role in maintaining and nurturing contacts. Charles recommends using CRM systems like Asana to categorize and track follow-ups. This systematic approach ensures each interaction is recorded and followed up on efficiently. We discuss the concept of pipelines such as sales, JV partnerships, speaking engagements, and investment rounds as tools to organize and manage diverse outcomes effectively. Charles shares his method of using dynamic mind maps to track contacts systematically. Host Joe Fier praises Charles’s strategic approach, emphasizing the intentional and replicable nature of his systems, making it easier to manage relationships and partnerships. Power of Remote Connections Post-COVID, the way we connect has changed dramatically. Charles stresses the importance of maintaining connections through remote methods like Zoom calls and texts. He shares personal experiences that highlight how effective remote connections can be. Joe Fier relates to this, noting the significance of checking in with contacts regularly. Charles emphasizes the "power of the ping" — maintaining ongoing connections without only reaching out when you need something. These small but consistent efforts ensure that relationships r
S1 E617 · Tue, July 23, 2024
Smart Author Media: A Unique Way to Help Authors Scale with Chris Benetti
I’m excited to share this fantastic conversation I had with Chris Benetti. Chris is not just a great friend but an amazing business mind who focuses on providing real value without the hard sell. We talked about everything from business strategies to personal life updates, including his new role as a father and his foray into real estate. Let’s dive into the key takeaways from our conversation. Easy Wins in Business Chris Benetti believes that providing value without hard selling is essential. He shared his experience of helping people with step-by-step guides and tools that can make a difference in their business. According to Chris, “The goal is to help people achieve results by directing them to resources where they can implement what they've learned.” This approach has helped him build trust and long-lasting relationships with his clients. It’s all about focusing on the value you can bring rather than pushing for a sale. Personal Updates and Family Life In between all the business talk, Chris shared some exciting personal updates. He recently became a father of two and moved into a new home that he built. He emphasized how important it is to balance family life with work. "Building a new home and focusing on family life has given me a fresh perspective on what’s truly important," Chris said. This balance is crucial for maintaining both personal well-being and professional success. Business Strategies and Investments Chris and I talked extensively about making your business profitable to invest in tangible assets outside of the business. Chris mentioned property and real estate investments as a key area where he’s focusing his resources. We agreed that growing your business to generate profits for investments is a smart move. Chris also emphasized the importance of diversifying income to avoid financial instability. "You can’t rely on a single source of income; you have to think ahead and safeguard yourself," he explained. Smart Author Media Chris’s current focus is on Smart Author Media, where he helps authors scale their businesses using effective marketing strategies. Despite new challenges like having a child, Chris has designed a scalable business model targeting underserved niches. He validated this model through beta testing and networking. Chris has also used his podcast to establish himself as an expert and validate his models with input from guest experts. The Power of Giving Away Books One of the most interesting parts of our conversation was Chris’s strategy of giving away free books to generate leads. Chris mentioned that “Giving away free books can still result in clients, with a conversion rate of 1-5%.” They’ve given away around 2,000 books, with 10% of those people starting a trial membership. Chris also cited an example of a client who gave away fewer than 5,000 books but still made a significant amount of money from it. Effective Marketing Techniques Chris u
S1 E616 · Tue, July 16, 2024
Building a Media Empire with AI: Insights from Matt Wolfe
Hey friends, welcome to another episode of Hustle and Flowchart. Matt Wolfe joins me today to discuss some of his key strategies and experiences in the world of digital marketing and content creation. We explore topics like music licensing, consistent content production, dealing with trolls, and the future potential of AI tools. Matt shares his journey, the importance of thumbnails on videos, and how he juggles managing teams, optimizing old content, and transitioning from direct response to brand marketing. Challenges in Consistent Content Creation Creating content consistently while handling sponsorship obligations poses a significant challenge. Matt uses systems and teams to help manage this workload. He notes the struggle of meeting old sponsorship agreements as his audience grows, often facing backlash and negativity from viewers who dislike too many ads. Balancing quality content and sponsor requirements remains a critical focus. Managing and Optimizing Content Matt shares that when it comes to managing content, it’s crucial to have strong systems in place. Assigning team members specific roles helps in maintaining a smooth workflow. He notes the importance of continuously optimizing old videos. For example, he adjusted a video’s thumbnail and title, which led to a massive boost in views. Click-through rates (CTR) are important, and Matt emphasizes testing different thumbnails and titles for better results. Dealing with Trolls and Negativity Handling trolls and negative comments is part of being a content creator. Matt talks about developing a thicker skin and understanding that not every viewer will appreciate the content. He explains that he now focuses more on engagement through Discord and X, where more constructive feedback happens. However, he still has team members review YouTube comments for useful feedback. Transitioning Email Marketing Strategies Matt’s transition from direct response marketing to brand marketing in emails reflects the changing landscape of digital marketing. He prioritizes providing valuable content directly within emails to achieve high open rates. He targets about 35-40% open rates, with the most important news at the top followed by sponsor content. This strategy helps ensure higher engagement and a more loyal audience. The Value of Data and AI Tools Discussing the value of data, Matt mentions that his website, Future Tools, receives almost a million visitors monthly through effective SEO. This has led to acquisition offers because of the valuable database of tools and related data. AI tools also play a significant role in his workflow. Matt uses tools like Claude, which can code and create video games, and looks forward to the release of Sora for one-minute videos. Building and Maintaining Community Community building remains a core part of Matt's strategy. Engaging with his audience on social media and in person helps build a more loyal comm
S1 E615 · Tue, July 09, 2024
From Zero to 3 Million Subscribers: Sean Cannell’s YouTube Blueprint
Today, I had the privilege of chatting with Sean Cannell, a seasoned expert who's been in the game for 17 years. Sean shared a treasure trove of insights and experiences that can help anyone looking to grow their business and personal brand. In this episode, we dive into YouTube strategies, business success stories, the balance between quality and quantity, and some advanced tips for content creation. Sean also discussed the importance of planning and analyzing data to achieve success. It's a conversation rich with valuable information that can inspire and guide you on your journey. YouTube Video Challenges Sean Cannell opened up about an issue he's facing with one of his recent videos. Despite having 3 million subscribers, a 2-minute and 19-second video isn't reaching its full potential. The main factors affecting this are the click-through rate, watch time, and the topic itself. He also touches on critics' misunderstandings about YouTube mechanics and how he's shifted from a creator role to focusing more on his duties as a CEO. Transitioning from Creator to CEO Sean elaborated on the challenge of shifting from being a full-time content creator to a CEO role. This transition was necessary for him to focus on producing high-quality content. He believes in investing time in producing better videos rather than churning out content for the sake of it. It's a move that helps in scaling back the operational requirements of the business while focusing on content creation. Business Success Stories Sean shared an interesting story about a friend who built an eight-figure roofing business and is now transitioning into YouTube and coaching. I found this fascinating and we talked about the ability for successful entrepreneurs to buy back their time to focus their attention on sharing their knowledge through content creation. Balancing Business and Personal Life We discussed the difficulties of balancing business responsibilities with personal life and family commitments. Sean pointed out that the trade-offs and sacrifices can be challenging but necessary for growth. The key is finding the right balance and focusing on what truly matters. YouTube’s New Features Youtube's new feature allows for split testing up to three thumbnails right from the start. This is useful for optimizing your visual elements and improving the performance of your videos. Sean emphasized the importance of constantly reviewing comments and video performance but cautioned against getting too caught up in analytics, especially for the first video. YouTube Success Framework Sean shared his framework for YouTube success, which involves four key actions: reviewing, repeating, reflecting, and repurposing. This holistic approach ensures you consistently improve and strategically plan for future content. Repurposing content for other platforms and creating highlights can amplify the reach and impact of your work. I
S1 E614 · Tue, July 02, 2024
Equity Crowdfunding: Building Community Driven Investing with Sarah Hardwick
We have an incredible guest on today's episode! Sarah Hardwick, is on and sharing some truly eye-opening insights about the world of equity crowdfunding. In our conversation, Sarah covered the benefits of exit strategies for early-stage investors, the difference between rewards-based and equity crowdfunding, and the importance of community and communication for successful campaigns. She shared case studies, such as Aptera Motors, which successfully raised over 100 million dollars through crowdfunding, as well as other companies she's worked with that aim to change the world. Exit Strategies for Early-Stage Investors Sarah discussed how early-stage investors can potentially benefit from strategies like going public (IPO) or getting acquired. She explained that having a clear exit strategy can make a huge difference for investors, providing them with rewards for their risks and investments. Rewards-Based vs Equity Crowdfunding Crowdfunding isn't a one-size-fits-all approach. Sarah explained the difference between rewards-based and equity crowdfunding. Rewards-based crowdfunding offers backers a tangible product or service in return, while equity crowdfunding allows the public to invest money in exchange for shares in the company. She emphasized that equity crowdfunding involves a lot more regulations but offers startups more control and power. Case Study: Aptera Motors We dove deep into the success story of Aptera Motors . Aptera, a company that focuses on solar electric vehicles, raised over 100 million dollars through equity crowdfunding. They transitioned from a regulation CF to a regulation A+ campaign to achieve this feat. Sarah highlighted the importance of their well-produced video, which garnered 1.6 million views and widespread interest by being compared to the Batmobile. Community Building and Investor Communication Sarah emphasized the importance of transparency and regular communication with investors. She explained that there's often an overlap between customers and investors, and keeping open lines of communication can lead to additional investments and upsells. A robust community can be a game-changer in your equity crowdfunding campaign's success. The Role of Emotional Connection and Values We talked about the significance of values marketing and connecting with customers on an emotional level. Sarah said, "Understanding why people invest and aligning a company’s purpose with a community creates more than transactions—it builds movements." She shared how tapping into emotions can drive successful crowdfunding campaigns. Sarah’s Work with Geoship and Doroni Aerospace Sarah works with other incredible companies like Geoship and Doroni Aerospace . Geoship focuses on regener
S1 E613 · Tue, June 25, 2024
The Power of Being Useful: Strategies and Tools for Content Creation Success with Jacob Gooden
Hi everyone, Joe Fier here! I'm excited to have Jacob Gooden guesting with me today. It's been an episode 5 years in the making! Together, we dive into everything from content creation tips to navigating the world of podcasting with the right tools and mindset. We've packed this episode with valuable insights that any content creator, whether newbie or experienced, can benefit from. Benefits of Social Platforms Finding the core thing and using social platforms like Instagram, LinkedIn, and Twitter helps you reach more people. Social platforms are not just for fun; they can be powerful tools to get your message out. They let you connect with your audience more personally and share your content widely. Manageable Content Creation Jacob advises not to bite off more than you can chew. Start with a level of content creation that feels manageable and scale up as you see returns. Focus on creating consistent, valuable content even if it's not perfect at first. Doing this helps you avoid burnout while allowing you to grow your content steadily. Making Content Your Own Both Jacob and I agree on the importance of making your content your own. It's crucial to have fun with it and connect with your audience on a deeper level. Start with what you have, even if it's messy. Authenticity resonates with people far more than overly polished content. Redefining a Podcast Redefining a podcast involves making it fun and engaging. You don't need expensive equipment to start. Jacob suggests using tools like continuity cameras and basic editing software to get started. The goal is to create engaging content right from the get-go. Editor vs. Producer Jacob discusses the roles of an editor and a producer. An editor focuses on refining the content, but a producer enhances the overall experience by exploring industry trends and making the show better. Knowing the difference helps set proper expectations when hiring someone for your podcast. Client Expectations and Training Jacob talks about the challenges of working with clients, especially those unsure about their vision. He recommends doing a test episode at a discounted rate for new clients. This helps gauge compatibility before committing to a longer-term arrangement. Open communication and two-way feedback are crucial in this process. Useful Tools for Content Creation We mentioned several tools like Oasis.com and Otter, which help capture and organize thoughts for content creation. Speaking thoughts into existence with these tools eases the daily juggle of tasks. Descript stands out for its AI capabilities in video and audio editing, serving as a foundational tool in our workflow. Accessibility of Creating Content Creating content is more accessible than ever. You can start with readily available tools like smartphones and laptops. It's not necessary to invest in expensive equipment right away. Gain some experience first, and then conside
S1 E612 · Tue, June 18, 2024
Crowdfunding Secrets Revealed by LaunchBoom’s Will Ford
Hey folks, Joe Fier here from the Hustle and Flowchart podcast! I'm excited to have Will Ford join us today. Will shares crowdfunding secrets from his business LaunchBoom, to help entrepreneurs to successfully launch their products on Kickstarter and Indiegogo. We're diving deep into how Will successfully pivoted his business from an agency model to a coaching and consulting powerhouse. Let’s get started and break down what we talked about. https://youtu.be/XWPax1yKnjA LaunchBoom’s Success Story LaunchBoom started with 15 launches in its first year, and these generated over six figures each. Their success caught the eye of Kickstarter and Indiegogo, leading to valuable partnerships that brought in more business directly from these platforms. In 2021, Will realized the limits of the agency model and transitioned to coaching, which proved successful by January 2023. Last year was LaunchBoom's best under the new model. The Power of Prelaunch Systems A cornerstone of LaunchBoom's strategy is its robust prelaunch system. This system helps clients fail fast and cheap, saving both time and money. They onboard about 100 new products each month, continually improving their prelaunch strategies. Campaigns average a funding time of under 14 minutes, frequently exceeding their goals. Strategic Use of Crowdfunding Platforms Will emphasized how crucial early success is on platforms like Kickstarter and Indiegogo. Successful campaigns gain top placement and drive more traffic. His strategy is to create enticing options for backers to maximize revenue per contributor. LaunchBoom's reservoir of 10 million backer emails and AI tech has also reduced ad costs, building larger prelaunch audiences. Engaging Backer Communities Will highlighted the importance of integrating with backer communities on crowdfunding platforms. This engagement has vastly increased the number of deals, from 15 in 2015 to 100 in 2016. They run Facebook and Instagram ads before the campaign to build up a list and achieve a 4% average conversion rate. Their reservation funnel model, inspired by Tesla, has significantly increased engagement and conversion rates. Lessons from Scaling Scaling LaunchBoom came with its challenges, from dealing with countless samples and prototypes to keeping morale high through camaraderie and focus. Will shared stories like delivering products to campaign managers for testing and experiencing space issues at home due to the influx of boxes, which his wife was not thrilled about! Upgrading Technology and AI Plugins Will explained how he upgraded the tech stack at LaunchBoom, adding AI plugins to speed up Kickstarter and Indiegogo launches. This update significantly reduced the time and cost associated with campaign launches. By leveraging AI, they managed to expedite processes and improve the overall client experience. One-to-Many Coaching Model The one-to-many coaching model allows cl
S1 E611 · Fri, June 14, 2024
Genuine Networking: Strategies for Building Meaningful Relationships with Joe Fier
Welcome to another episode of the Hustle and Flowchart podcast! I'm Joe Fier, your host, and today, we're diving into the world of networking and personal growth based on Joe Polish's book, "What's In It For Them." I'm excited to share insights on how to improve your interactions with others and elevate your business strategies by leveraging the latest tools and books. Let's jump right in! Building Stronger Connections This episode explores improving your networking skills based on Joe Polish's book, "What's In It For Them." Joe Polish is a well-known figure in the business world, running high-level masterminds and helping elite business owners and marketers. His book outlines nine genius networking principles to help you open doors in your personal and professional life. Useful Links: What's In It For Them Be Useful, Grateful, and Valuable The first key takeaway is the importance of being useful, grateful, and valuable to people around you. Imagine how you can help others and show appreciation. This mindset shift can change how you approach situations and build stronger relationships. Joe Polish emphasizes the need to be there for others and provide actual value. Quick story: Mike Koenigs and I recently led a workshop at Joe Polish's Genius Network headquarters. We showed business owners how to use AI to scale their productivity. It was an incredible experience that highlighted the importance of being useful and providing value in real-time. Action Step: Time-block daily to send personalized messages to people in your world. Use tools like Loom to make your communications more engaging and genuine. https://www.youtube.com/watch?v=91sPkvexGkg Be Fun, Memorable, and Yourself The second principle is to be fun, memorable, and true to yourself. Avoid being too formal or trying to fit into someone else's expectations. Authenticity builds stronger connections and makes you more memorable. Asking genuine questions and sharing personal stories can help you connect on a deeper level. Don't hesitate to inject humor and be open about your own experiences, even if they aren't perfect. This builds rapport and makes interactions more enjoyable. Action Step: Ask genuine questions and share personal stories in your conversations. Be yourself, and don't put on a mask to impress others. Give Value On the Spot The final principle is to give value on the spot. Joe Polish talks about the importance of doing things quickly and not waiting to follow up later. Using David Allen's two-minute rule from the "Getting Things Done" method can help you implement this principle. If you can complete a task in under two minutes, do it immediately. This could be sending a quick message, connecting people, or providing immediate feedback. This approach builds trust and shows that you value the other person's time. Action Step: Apply the two-minute ru
S1 E610 · Tue, June 11, 2024
Building a Business With Impact with Randy Molland
Welcome to another engaging episode where we dive into the world of business with my buddy, Randy Molland. We had a fantastic conversation about the importance of integrating impact initiatives into business operations. We talked about how businesses can multiply their good deeds, benefit from referrals, and create long-term positive changes. This episode is packed with inspirational stories, valuable insights, and practical strategies. Let’s get started! https://youtu.be/QoxQGJJ3Ar8 Introduction to Impact Initiatives In this episode, Randy and I discussed why it's crucial for businesses to include impact initiatives in their daily operations. We shared how doing good can create a ripple effect that benefits everyone involved. Randy told a heartwarming story about his friend who offered cheaper merchant processing and donated part of the profits to charity. This initiative not only helped businesses save money but also made a significant difference in the community. The Power of Referrals and Long-Term Impact Randy and I emphasized the power of referrals and the lasting impact they have when you integrate giving as a core value of your business. Referrals aren’t just about getting more clients; they’re about building trust and creating a community that believes in the same values. Randy’s 30-Day Impact Sprint Program Randy introduced his 30-day impact sprint program, designed to help businesses launch impactful initiatives efficiently. This program includes charity partner vetting, creating impact initiatives, and developing marketing strategies—all within 30 days. Randy explained that having a clear plan and commitment can make a world of difference in how businesses execute their charitable activities. Law of Reciprocity and the Value of Giving We dived into the concept of the Law of Reciprocity, which is all about the impact of giving regardless of financial status. Both Randy and I shared personal stories about how small financial contributions can bring immense joy and satisfaction. Randy talked about how giving should be a part of your brand’s ethos, which builds trust and loyalty among customers and employees. Shifting Business Motivations from Wealth to Impact In our discussion, Randy shared his personal journey from being driven by financial success to focusing on making an impact. The quote, "If you want to make a million dollars a year, build a business that does 2 million, give a million dollars away, and you'll be the happiest millionaire on the planet," really hit home. Randy’s motivation shifted when he realized the joy and satisfaction that came from supporting causes he cared about, like helping children in sports. Consumer Behavior and Business Trends Randy and I explored how consumer behavior is changing. More people prefer and trust brands that give back to the community. We shared some eye-opening statistics: 80% remember a brand's name more when they talk about
S1 E609 · Fri, June 07, 2024
The Power of Deciding What You Want with Joe Fier
In this episode, I explore how making a clear decision sets the stage for success, providing direction and aligning our actions. Understanding what you want is crucial, and I share stories, strategies, and practical steps to help you put this into practice. We'll also discuss the importance of taking action and being useful to others in achieving your goals. The Importance of Deciding What You Want Deciding what you want is the foundation for everything else. Ralph Waldo Emerson said it best: "Once you make a decision, the universe conspires to make it happen." Life has different seasons, and your decisions should reflect your current stage. It's essential to identify the direction you want to go and the impact you want to make. Decision-making provides clarity, making it easier to map out the steps to achieve your goals. Taking Action Once You've Made a Decision After deciding what you want, action is crucial. Planning alone is not enough. Action involves communicating your goals, starting projects, and seeking feedback. It's important to share your goals and being open to feedback from others. By doing this, you enable others to assist you on your journey and create opportunities for success. Key Points: - Communicating your goals helps to set things in motion. - Feedback from trusted individuals can guide your actions. - Actively participate in communities to expand your reach. Being Useful to Others One important strategy in achieving your goals is being useful to others. Offering value in others' lives can create opportunities and open doors. Joe Polish believes that proximity—both physical and virtual—is vital in maintaining relationships and staying top of mind. The more useful you are, the more likely people are to support you and contribute to your success. Key Points: - Offer value to others to create opportunities. - Maintain regular communication to stay top of mind. - Build strong relationships to foster mutual support. Real-Life Examples and Inspirational Quotes I shared Keara Palmay's inspiring story to illustrate these concepts. After battling cancer at a young age, Keara made the decision to take action in her life. She started a business, moved into marketing, and worked with notable figures like Tony Robbins. Her journey exemplifies the power of decision and action. Inspirational Quote: "Once you make a decision, the universe conspires to make it happen." – Ralph Waldo Emerson Practical Steps for Implementation Here’s a straightforward framework to help you put these ideas into practice: 1. Identify Your Goals: Reflect on what you truly want and break it down into actionable steps. 2. Take Action: Start small if needed, communicate your goals, and seek feedback. Don’t wait for perfection. 3. Be Useful: Think about how you can help others and build strong, value-based relationships. Conclusion Deciding what you want and taking action are powerful steps toward achieving your goals. Bei
S1 E608 · Tue, June 04, 2024
Master Your Content Marketing with Kartra and Keara Palmay
In this podcast episode of Hustle & Flowchart, I had the pleasure of chatting with Keara Palmay, a content marketing expert sharing valuable insights on creating meaningful connections with audiences, leveraging AI tools for content creation, and transforming life's challenges into opportunities. Keara's journey from surviving cancer to transitioning to online business and marketing is both inspiring and informative. Join us as we delve into the strategies and mindset shifts that can elevate your content marketing game. Affiliate Marketing and AI in Content Creation Keara shed light on affiliate marketing as a lucrative option for passive income, emphasizing the ease of generating recurring revenue with minimal effort, especially using tools with loyal user bases. We delved into Kartra's AI capabilities, including a writer feature, to enhance copywriting efficiency. - Explore the potential of affiliate marketing for recurring income. - Harness the power of AI in content creation for efficiency. - Check out Kartra's features for seamless sales funnels and email marketing. Revenue Generation Strategies with Kartra Keara highlighted lesser-known features of Kartra, such as leveraging affiliates to promote products and tools for managing retreats and events. We discussed the various avenues for revenue generation that Kartra offers and how businesses can capitalize on them effectively. - Learn about Kartra's features for managing affiliates and events. - Discover strategies for maximizing revenue with Kartra. - Dive into Kartra's user-friendly interface for online income opportunities. Business Transformation and Personal Growth Keara shared her personal journey of resilience and reinvention, emphasizing the importance of investing in oneself and embracing life's challenges as catalysts for growth. We explored the transformative power of small steps, consistency in content creation, and the value of networking and seeking guidance from coaches. - Embrace challenges as opportunities for growth. - Cultivate consistency and seek mentorship for personal development. - Leverage AI tools for content creation and business transformation. Conclusion In this enriching episode, Keara Palmay and I uncovered the multifaceted world of content marketing, business transformation, and personal growth. From leveraging affiliate marketing to harnessing AI for content creation, there are endless possibilities to explore in the digital landscape. Keara's journey exemplifies the resilience and determination required to carve a successful path in the online business arena. Remember, consistent action and a growth mindset are key to unlocking your full potential in content marketing and beyond. Tune in, take notes, and embark on your journey to entrepreneurial success! Two Other Episodes You Should Check Out <p class="elementor-heading-title el
S1 E607 · Fri, May 31, 2024
Managing Entrepreneurial Anxiety in the Age of AI with Joe Fier
In today's episode, we're diving into some of the core issues that many of us entrepreneurs are grappling with—uncertainty, anxiety, and the fast-changing landscape of technology, especially artificial intelligence (AI). I recently got some great insights at a mastermind workshop at Joe Polish’s Genius Network and I can't wait to share them with you. We're also touching on how we can shift our focus to align better with our long-term goals. Common Uncertainties and Anxiety in Entrepreneurs Entrepreneurs often find themselves tangled in uncertainty and anxiety. I can relate personally to these feelings, which can cause us to lose focus on our core strengths and priorities. Many of us are currently reassessing our paths and questioning why we do what we do. This reflection is crucial in an ever-evolving business landscape. Insights from Genius Network I recently co-hosted a mastermind workshop with Mike Koenigs at Joe Polish’s Genius Network. Our focus was on harnessing the power of AI to boost productivity, marketing, and overall business growth. What struck me most was the common feeling of uncertainty among all the high-level entrepreneurs present. This made me realize how important it is to frequently reassess our goals and motives. Shifting Focus to Passive Income In a recent episode, I had a great chat with Tom Burns. Tom transitioned from being a doctor to generating passive income through real estate. This has been a big area of focus for me as well. It's important to align daily work with long-term goals to achieve financial freedom. I often reflect on Robert Kiyosaki’s book, “Rich Dad Poor Dad,” which played a significant role in shaping my entrepreneurial mindset. Technological Changes and Their Impact AI and technology are changing at an incredible pace. I talked about Chat GPT-4 and how it's been a game changer in just a few weeks. These rapid advancements can revolutionize industries but also pose a threat to certain jobs. It's vital to stay informed and adapt your strategies. Big shoutout to Matt Wolfe for keeping up with AI news. Keep an eye on him for the latest updates. Mental Health and Entrepreneurial Pressures The mental health of entrepreneurs is often under pressure due to the demands of running a business. Easy, lucrative, and fun (ELF) businesses, a concept shared by Joe Polish, are something I strive for. It's important to align your work with broader life goals, especially those related to family and personal satisfaction. Take a step back, evaluate your tasks, and make sure they align with what you truly want to achieve. Some Additional Resources - The Oasis - Cast Magic - Rich Dad Poor Dad by Robert Ki
S1 E606 · Tue, May 28, 2024
Unlocking Passive Income Through Real Estate with Tom Burns
In this insightful episode, Tom Burns shares his journey from a disillusioned doctor to a successful real estate investor, emphasizing the importance of passive income and leveraging in building wealth. Tom and Joe explore the nuances of real estate investment, the advantages of starting small, and the significance of consistency and persistence in achieving financial goals. Starting in Real Estate Tom highlights the viability of starting in the real estate market, regardless of market conditions. He stresses the importance of location, advises focusing on the numbers, and suggests partnering or syndication deals to access larger opportunities. Partnering with a Competent Sponsor Tom and Joe discuss the benefits of partnering with a competent sponsor in investing, focusing on trust, building networks, and track record. They emphasize the importance of finding the right partner to leverage skills and time effectively in real estate syndication deals. Evolution in Real Estate Focus Tom shares his journey from investing in various projects to simplifying his focus on buying undervalued apartments. He discusses the opportunity to purchase distressed properties at discounted prices and strategies to capitalize on future rent growth and refinancing. Pursuit of Financial Freedom Both hosts share an entrepreneurial mindset and discuss the journey to financial freedom. Tom's transition from a doctor to a real estate investor is inspired by the pursuit of passive income and the desire for a fulfilling lifestyle. Importance of Passive Cashflow Tom emphasizes the significance of passive cash flow in achieving dreams and spending time with family. He discusses the benefits of real estate investments in providing consistent income and opportunities for growth. Diversifying Investments The discussion moves to diversifying investments, with a focus on real estate for passive income and freedom. Both hosts acknowledge the benefits of building a sustainable investment portfolio over time. Use of Leverage in Real Estate Tom elaborates on leveraging in real estate investments, sharing examples of property purchases with minimal down payments. He discusses the benefits and risks of leverage and the potential to acquire more properties over time. Benefits of Real Estate Investment The hosts conclude by highlighting the enduring benefits of real estate investment, including cash flow, tax advantages, amortization, and property appreciation. They stress the importance of consistency and long-term investment strategies. Resources from Tom Burns Keep up with the latest from Tom by joining his newsletter Connect with Tom directly by emailing him at hello@richdoctor.com In this episode, Tom Burns and Joe Fier provide valuable insights into real estate investing, passive income generation, and the journey to financial fre
S1 E605 · Fri, May 24, 2024
Unlocking Your Superpowers: How the Kolbe Assessment Boosts Your Potential
On today's episode, Joe Fier emphasizes the significance of understanding your superpowers using the Kolbe Assessment. The Kolbe Assessment differs from traditional assessments like DISC or Myers-Briggs by focusing on your instinctual actions rather than your thoughts or emotions. Joe shares the importance of leveraging this understanding to improve communication, team dynamics, productivity, and decision-making skills. The Importance of Understanding Your Superpowers Joe delves into the significance of knowing your innate abilities by discussing the limitations of focusing solely on strengths and weaknesses. He highlights how the Kolbe Assessment uncovers your natural instincts for problem-solving, decision-making, and action-taking, essential for maximizing your potential as an entrepreneur. Delving into the Kolbe Assessment The Kolbe Assessment comprises four categories: Fact Finder, Follow Through, Quick Start, and Implementer. Joe walks through his personal Kolbe results (5-3-9-3) and explains each category's implications. For instance, a high Quick Start denotes a propensity for innovation and rapid problem-solving, while a low Follow Through suggests a preference for adapting over maintaining systems. Harnessing Your Unique Energy with Kolbe Joe emphasizes the importance of aligning your energy with your strengths to optimize performance. He discusses how the Kolbe Assessment provides actionable insights on utilizing your mental energy efficiently across different functions. By understanding where your energy is best allocated, you can focus on activities that play to your strengths and delegate tasks that are energy-intensive but not in alignment with your natural inclinations. Strategies for Effective Time Management Time management is a common challenge for many entrepreneurs, especially those with high Quick Start tendencies like Joe. He shares insights from his Kolbe results on prioritizing tasks based on your innate strengths. By sequencing activities in a Quick Start - Fact Finder - Follow Through - Implementer order, you can leverage your superpowers for efficient problem-solving and productivity. Useful Links - Kolbe Assessment - Take the assessment to discover your instincts. - The One Thing - Share your podcast topic requests with Joe and his team. Conclusion In wrapping up, Joe reiterates the transformative impact of the Kolbe Assessment in unlocking your superpowers and optimizing your entrepreneurial journey. By understanding your innate abilities and aligning your energy with your strengths, you can enhance communication, team collaboration, and overall performance. Embrace your unique instincts, leverage your superpowers, and watch your entrepreneurial endeavors flourish. Two Other Episodes You Sh
S1 E604 · Tue, May 21, 2024
How To Harness Your Visionary Thinking with Justin Breen
In this episode of Hustle & Flowchart, Joe Fier and our remarkable guest Justin Breen, dive deep into the world of visionary thinkers and the role of intuition in entrepreneurship and personal growth. Justin, with his extensive background as a journalist and an entrepreneur, shares invaluable insights into how visionaries operate, the importance of emotional connections, and leveraging intuition for a fulfilling life. Justin's unique views on creating meaningful connections and his experiences in building a vibrant community of innovators are not only inspiring but also provide practical advice for anyone looking to elevate their personal and professional lives. Perception of News and Politics Justin discusses his transition from journalism to entrepreneurship, expressing discontent with the negativity often prevalent in news. He emphasizes the significance of focusing on impactful and positive storytelling, which led him to establish his own firm centered around connecting and elevating other visionaries. Justin's shift from reporting news to creating value through stories sets an inspiring example for others in the media and communication fields. The Visionary's Journey In this episode, Justin elaborates on the traits of visionaries, who are often misunderstood by society. He recalls a quote by Ralph Waldo Emerson on greatness and misunderstanding, suggesting that true visionaries push boundaries and innovate outside conventional norms. He also shares personal anecdotes, including one about his son’s drawing, which symbolizes the complexities of balancing visionary traits with stabilizing forces in relationships and business partnerships. The Role of Intuition One of the critical themes of our conversation is the powerful role of intuition in the life of visionaries. Justin discusses how trusting your gut and heart over your mind can lead to more meaningful and impactful decisions. He stresses the importance of intuitive decision-making in avoiding life's noise, which often leads to anxiety and impeded creativity. The Power of Play and Entrepreneurship Justin links the concept of play to the essence of innovation, drawing parallels between childlike exploration and entrepreneurial success. He discusses "adult kindergarten," an initiative promoting joy and creativity among adults similar to children's play. The historical context of kindergarten’s impact, particularly on Norwegian Olympic sports culture, underscores the value of play in achieving high-performance levels. Importance of Emotional and Empathetic Connectivity The episode dives deep into how visionaries often possess an inherent ability to read and understand non-verbal cues, enabling them to form deeper empathetic connections. Justin and Joe discuss the creation of spaces where individuals can collaborate without competition, focusing on empathy, understanding, and collective growth. Insights on Personal Growth
S1 E603 · Fri, May 17, 2024
The 20-Minute Reset for Entrepreneurs: Yoga Nidra with Joe Fier
Welcome back to Hustle & Flowchart, today, I’m super excited to talk about something that has worked wonders for me – a 20-minute technique called Yoga Nidra, or Non-Sleep Deep Rest (NSDR). It’s a simple but powerful way to hit the reset button on your mind and body, making it easier to step back into your day feeling refreshed and focused. As entrepreneurs and founders, we often find ourselves running at full speed, trying to juggle multiple tasks and responsibilities. It can feel like our brains are overloaded, much like having countless tabs open on a browser. This episode offers a simple reset button that only takes 20 minutes and can help declutter your mind, clear out the mental fog, and boost your creativity and resilience. The Entrepreneur’s Daily Grind In this segment, I talk about the typical life of an entrepreneur – constantly hustling, multi-tasking, and relentlessly grinding. This often leads to mental exhaustion and loss of clarity, making it hard to keep sight of the bigger picture. Introducing Yoga Nidra (Non-Sleep Deep Rest) Yoga Nidra, also known as Non-Sleep Deep Rest (NSDR) is the practice acts as a reset button for the mind, similar to rebooting a computer. This technique can be performed anywhere and anytime you feel overwhelmed or stressed out. How to Practice Yoga Nidra Joe shares a step-by-step guide on how to practice Yoga Nidra. He emphasizes the simplicity of the technique, making it accessible to everyone. 1. Setting Up: - Find a quiet, comfortable place where you won't be disturbed. - Use headphones and an eye mask for better focus and relaxation. 2. The Process: - Follow a guided meditation, such as those available on various platforms. - Focus on your breath and relax your body completely. - As the guided meditation progresses, focus on different parts of your body. - Let your mind release its mental loops and negative thought patterns. Benefits of Yoga Nidra Joe dives into the numerous benefits of practicing Yoga Nidra, which range from mental clarity to emotional healing. - The practice helps reduce self-doubt, fear of failure, and imposter syndrome. - It aids in emotional healing and release of stored trauma and stress. - By relaxing deeply, your intuition and creativity are enhanced. - The technique helps you make better decisions and feel more motivated. Conclusion In this episode I open up about the challenges faced by entrepreneurs and shares a simple yet effective method to reset the mind and body. Yoga Nidra, or NSDR, can be a practical tool to reclaim your clarity, creativity, and resilience, making it easier to stay on top of your game. Whether you're at home or on a plane, this 20-minute practice can help you tackle the demands of entrepreneurship with renewed energy and focus. Give it a try and see the difference it can make in your daily hustle. T
S1 E602 · Tue, May 14, 2024
Transform Your Career: Overcoming Subconscious Hurdles with Dr. Lise Janelle
Welcome back to another episode of the Hustle and Flowchart Podcast! Today, I have the pleasure of hosting Dr. Lise Janelle, a renowned life transformation coach who specializes in helping professionals eliminate subconscious blocks that impede their success. This episode dives deep into the realm of personal achievement, shedding light on how subconscious beliefs shaped by past experiences can significantly influence our current success and happiness. Understanding Subconscious Blocks Dr. Lise Janelle opened up our discussion by explaining how subconscious blocks are often rooted in our early childhood experiences and how they can dictate both our failures and our achievements. She shared the story of an Olympic skier who struggled to win despite intensive training. This athlete’s deep-seated belief, stemming from childhood, that they did not deserve success was sabotaging their efforts. Dr. Janelle’s technique, the Heart Freedom Method, has helped individuals like this skier overcome such blocks and achieve unprecedented breakthroughs. Overview of the Heart Freedom Method We delved into Dr. Janelle’s Heart Freedom Method, a transformative approach that incorporates Neuro Emotional Technique and the teachings of John Demartini. This method emphasizes identifying subconscious beliefs and replacing them with gratitude and a heightened sense of self-worth, leading to improvements in relationships, finances, and overall career trajectories. It’s a method focused on aligning your inner truths with your heart's deepest desires, fostering a phenomenal transformation in all facets of life. The Role of Gratitude in Personal Growth A significant part of our conversation centered on how gratitude amplifies self-worth, which plays a critical role in unlocking potential and fostering success. Dr. Janelle emphasized that gratitude is not just about being thankful for the good things but also appreciating the challenges and learning from them. This mindset shift is pivotal for genuine growth and happiness. The Impact of Childhood Experiences on Self-Worth Understanding the link between early emotional experiences and self-worth was another critical topic. Dr. Janelle explained how the absence of emotional support in childhood could make recognizing our value and acknowledging our own desires more challenging as adults. This understanding is crucial for anyone struggling to achieve their goals, as it highlights the need for a compassionate self-review of one's past to align better with one's future aspirations. The Stages of Human Development Dr. Janelle outlined two main stages of human development: the unconscious state driven by external validation and the conscious state driven by internal beliefs. Transitioning from the unconscious to the conscious state involves acknowledging and letting go of those ingrained beliefs that no longer serve us. This transition is imperative for anyone looking to li
S1 E601 · Fri, May 10, 2024
The BEST Way to Pitch Podcasters to Become a Guest with Joe Fier
Welcome back to another episode of Hustle & Flowchart. As always, I'm here to provide you with actionable strategies that you can implement right away. In this episode, I'm diving deep into the best practices for pitching to podcasters and ensuring you're the guest they can't wait to have on. Whether you're aiming to enhance your media presence or hone your pitching skills, this episode is packed with insider tips directly from the podcasting trenches. The Growing Importance of Podcasting Podcasting has rapidly evolved into a significant media platform, with countless shows covering every topic imaginable. This saturation creates a noisy environment where standing out as a guest becomes increasingly challenging. Yet, the benefits are immense, offering long-term media presence and numerous networking opportunities. Mastering the Art of Pitching One of the focal points of this episode is how to effectively pitch yourself as a podcast guest. Having received numerous pitches myself, I've observed what makes a pitch successful versus what leads to a quick dismissal. A compelling pitch involves understanding the podcast’s theme, respecting the host's work, and aligning your message with their audience's interests. I emphasized the need to transform your pitches from generic templates to personalized messages that capture the essence of your unique value proposition. Effective Use of Outreach Templates During the episode, I shared an outreach template that has proven effective for many in securing guest spots on podcasts. This template helps to structure your pitch by including elements like a personalized greeting, a concise introduction of yourself, an explanation of why you’re a great fit for the show, and a proposal of topics that you’re prepared to discuss. Emphasizing how you can add value to their podcast is crucial, and providing examples of your previous engagements can significantly bolster your credibility. Setting Up Effective Guest Screening Processes Hosting a podcast comes with its challenges, one of which is vetting potential guests. It's essential to streamline this process to manage the high volume of requests efficiently. I discussed setting up a Google Form or similar tool to filter initial inquiries, asking potential guests to provide detailed information about themselves and their expertise. Such systems not only save time but also ensure that those who make it through are more likely to provide value to your audience. Ensuring Podcast Promotion and Follow-up Finally, we covered the critical aspect of promotion and follow-up post-podcast appearance. As guests, it’s advantageous to actively participate in promoting the episode to maximize reach and impact. Detailed planning on how the episode will be shared across different platforms, including social media and email newsletters, can lead to better engagement and show your commitment as a guest. In conclusion, this epis
S1 E600 · Tue, May 07, 2024
5 Strategies for Pitching to Media with Brandon LaVorgna
Today's guest is Brandon LaVorgna, a seasoned media expert and entrepreneur, who delves into the evolution of the media landscape, effective pitching strategies for gaining media exposure, and the critical role of entrepreneurship in driving personal and professional growth. If you've ever wondered how to make your mark in today's fast-paced media world or how to thrive in entrepreneurship, this episode is packed with actionable advice and inspiring stories. Local News Dynamics Brandon begins by sharing his experiences working in local news across various states, including Wyoming, Georgia, and the Carolinas. He discusses how local newsrooms operate, often broadcasting from central hubs like Cheyenne, with anchors located in other regions such as Casper. The conversation sheds light on the challenges local news faces, such as financial instability and shrinking news teams, which affect how news is reported and distributed. Changes in the Media Industry We delve into the broad shifts in the media landscape, particularly how digital platforms like podcasts and blogs are becoming important news sources alongside traditional media. Brandon emphasizes that despite these changes, the fundamentals of storytelling and audience engagement remain key to successful media communication. He highlights the movement towards more sensational news as teams become smaller and resources scarcer. Pitching to News Outlets One of the most enlightening segments of our chat involves Brandon’s strategies for effectively pitching news stories. He details the importance of persistence and creativity in communication with news outlets, especially in a time when newsrooms receive countless pitches daily. His top tips include: Always follow up on news releases with a phone call. Be prepared for same-day coverage by having a detailed media plan. Keep a media kit ready for quick access by news teams. Building Connections and Relationships A significant part of gaining media attention, Brandon notes, is building lasting relationships with reporters and newsmakers. This process involves understanding the needs and schedules of newsrooms and being strategic about outreach efforts. He suggests direct communication paths like email and social media platforms to establish connections. Entrepreneurship and Personal Motivation Brandon shares his personal journey from being a news professional to launching his own digital consulting firm, Superbloom. He discusses the hurdles he faced, including ADHD and maintaining energy levels, and how finding his "why" was crucial for his motivation and success. He advises aspiring entrepreneurs to "do the damn thing," emphasizing the importance of taking action and not waiting for the perfect moment. Closing Thoughts Today's conversation with Brandon LaVorgna on the Hustle & Flowchart podcast is packed with invaluable insights for anyone lo
S1 E599 · Fri, May 03, 2024
Using AI for Effortless Content Creation with Joe Fier
Creating content consistently can feel like an uphill battle. From brainstorming ideas to distributing the final piece, the entire process can be daunting. However, with the advent of AI tools, content creators now have the ability to streamline their workflow and enhance their creative processes. In this episode, we explore a variety of AI tools that are revolutionizing the way we create, edit, and distribute content across various platforms. Whether you're a solo creator or part of a larger team, these insights will help you produce content more efficiently and effectively. A Simple Framework for Content Creation Creating content involves several steps — planning, creation, and distribution, each with its own set of challenges. Many creators struggle with coming up with fresh ideas, organizing their thoughts, and ensuring their content reaches the intended audience effectively. This episode outlines a straightforward three-step framework to address these challenges using powerful AI tools, making the process more manageable and less time-consuming. The Planning Phase In the planning phase, AI can offer tremendous help in organizing thoughts and generating new content ideas. Tools like ChatGPT and Oasis can transform random thoughts into structured outlines, while other tools can gather audience insights which can inform content topics. Useful links include: Capturing thoughts and ideas - Chat GPT app ( https://chat.openai.com/ ) - Oasis app ( https://www.theoasis.com/ ) - Cast Magic app (iOS and Android) Sourcing information from the audience - Speak Pipe ( https://www.speakpipe.com/hustleandflowchart ) - Google Forms ( https://hustleandflowchart.com/onething ) The Creation Phase During the creation phase, the emphasis shifts to using tools that can help produce audiovisual content from text scripts. Descript and Screen Studio enhance podcast and video production, while Wondercraft and HeyGen introduce innovative ways to convert text into high-quality audio and lifelike avatars. Tools that were highlighted in this discussion: Capturing and editing audio/video - Descript ( https://www.descript.com/ ) - Screen Studio ( https://screen.studio/ ) Creatin
S1 E598 · Tue, April 30, 2024
How Diversity Can Help With Business Growth with Chris Martinez
Welcome back to the Hustle & Flowchart podcast! On today's incredible journey, I had the pleasure of reuniting with Chris Martinez, who offered his sharp and critical insights into some of the systemic issues we face in both the entrepreneurial world and the wider society. This episode isn't just business as usual; we took a deep dive into the discussion of racism -- a topic that's often deemed too sensitive or taboo, but one that we believe is vital for growth, awareness, and change. The Systemic Nature of Racism in the Film Industry Chris Martinez shed light on the systemic racism within the film industry, revealing that financial stakes often lead to casting predominantly white leads. This isn't always due to overt racism but instead a reliance on "safe" patterns to secure box office success. These decisions contribute to the significant underrepresentation of Asian Americans and African Americans in films. Our takeaway here is that systemic problems require systemic solutions – it's not merely a series of isolated incidents but a broader pattern that needs to be addressed. Embracing Diversity for Innovation and Growth Our discussion also branched into the necessity of diversifying our workforce. Chris pointed out how tapping into a broader range of talents can present untapped opportunities and aid in a business's growth. The world's demographics are shifting, and companies that embrace this change will be better positioned to succeed. Breaking Barriers in Communication and Culture We emphasized how technology and communication are crucial in breaking down the barriers between cultures. Both Chris and I agreed that an open mind and the readiness to overcome personal biases could lead to a more equitable and inclusive society, fostering personal and collective growth. We also discussed the "Agency Freedom Live" event aiming to promote these very values in the entrepreneurial space. The Scientific Approach to Understanding Racism Chris suggested recording an intro about what racism means. By defining racism and its manifestations, like assumed stereotypes, we can approach the issue scientifically. He encouraged business owners to objectively assess each individual's skills without letting biases interfere, advocating for a level playing field for all.. Overcoming Biases for Minority Entrepreneurs Chris shared personal experiences dealing with discrimination and bias, highlighting that minority entrepreneurs often need to work twice as hard to be recognized for their success. It highlighted the issue of credibility and how audience biases tend to favor white individuals, illustrating the need for greater diversity in speaking opportunities. Institutional Racism and Its Long-Term Impacts The episode also tackled institutional and systemic racism, particularly in the context of housing inequality for African Americans. We discussed how this has affected their ability to build weal
S1 E597 · Fri, April 26, 2024
The AI Productivity Playbook: 3 Mental Models for Entrepreneurs with Joe Fier
In the recent episode of Hustle and Flowchart, I, Joe Fier, dive into the transformative potential of artificial intelligence (AI) to vastly increase entrepreneurship efficiency and productivity. If you’re an entrepreneur who often feels overwhelmed by mundane tasks and wish there were more hours in the day, this episode is designed to help you leverage AI in innovative ways, which can redefine how you approach your work and improve earnings per hour. Repetition Filter Model The Repetition Filter Model is centered around identifying and automating repetitive tasks using AI. I discussed how tasks that are performed frequently are perfect candidates for AI automation. Examples include customer service inquiries, scheduling social media content, and managing email communications. By tracking these repetitive tasks over a week, entrepreneurs can spot patterns and opportunities for automation, thereby saving time and reducing manual effort. Time to Value Ratio Model Next, the Time to Value Ratio Model helps you assess the impact of various tasks based on the time they consume versus the value they deliver. This mental model encourages entrepreneurs to calculate the efficiency of tasks by dividing the time spent by the value output. High-value tasks might require more personalized attention, whereas low-value, time-intensive tasks are perfect for AI automation or delegation. Creativity Spectrum Model The Creativity Spectrum Model involves using AI to enhance creativity in content creation and problem-solving. This model uses AI tools to generate ideas, help outline content structures, and provide insights that would typically require significant human brainstorming. By merging AI-generated concepts with personal creativity, entrepreneurs can produce original and impactful business content and solutions. Grab Your FREE AI Resource Visit Digital Cafe for a free digital copy of Mike Koenigs’ new book, featuring user-customizable AI tools for business productivity. This episode of Hustle and Flowchart serves as a comprehensive guide for entrepreneurs eager to harness the capabilities of AI to uplift their business practices. By employing the Repetition Filter, Time to Value Ratio, and Creativity Spectrum models, you can significantly enhance your productivity, allowing for more strategic use of your time and resources. Remember, AI is here not just to support but to revolutionize how we approach work, making now the perfect time to integrate these tools and mental models into your daily entrepreneurial endeavors. Be sure to grab your copy of the book mentioned and start on the path to smarter, more efficient business management today! Two Other Episodes You Should Check Out <a href= "https://hustleandflowchart.com/mastering-ai-mike-koenigs/" target= "_bla
S1 E596 · Tue, April 23, 2024
Do The Thing Formula: Small Steps to Big Changes with Stacey Lauren
In a riveting session of "Hustle and Flowchart," hosts Joe Fier and special guest Stacey Lauren dive deep into the realms of personal growth and clear communication. Their discussion weaves through several essences of professional and personal evolvement, stressing the significance of vocalizing thoughts for enhanced understanding while surrounding oneself with like-minded motivators. Here's a glance into how they unfold these elements, encouraging listeners to 'do the thing' and shift perspectives when urgency clouds judgment. Vocalizing Thoughts for Clarity During their talk, Joe shares how articulating his thoughts has transformed his approach to concepts and strategies, leading to a crystal-clear understanding. They delve into a tool called The Oasis that facilitates this process by organizing spoken thoughts and generating outputs, emphasizing the liberation found in 'throwing up' thoughts to clear mental space. Stacey Lauren's "I'm Game" Formula Stacey imparts her potent "I'm game" formula composed of recognizing excuses, injecting fun into endeavors, establishing draft goals, and commitment. She highlights the exhilaration of growth aligned with accountability and the support of a goal-shared community. The Importance of Like-Minded Community Both Joe and Stacey stress the vital role of finding and being part of a supportive community. Sharing similar goals with others provides a robust backdrop of motivation and innovation, accentuating the importance of group interaction for progressing individually and collectively. The Evolution of "Do the Thing" They discuss how "do the thing" has evolved to prioritize discovering one's unique voice. Their conversation prompts listeners to embark on the "find your voice" challenge which advocates recording oneself to aid comfort with self-expression and to stretch personal boundaries progressively. From Feeling Overwhelmed to Taking Breaks Conversations advance to tackling the stress of constant drive and the necessity to embrace breaks for a refreshed viewpoint. Stacey divulges her past experiences and the lessons on the imperative to step back for broader, innovative perspectives. Unlocking Potential with Incremental Steps The act of unlocking one's potential through modest, consistent actions is a passion for Stacey. She shares the palpable impacts of her system and encourages the embracement of micro-actions coupled with perpetual learning for never-ending self-improvement. Monetizing Passion and Educational Growth A pivotal aspect of their dialogue covers the journey of transforming a passion project into a thriving business venture. Both hosts discuss "educational" endeavors, embodying both the absorption and dissemination of knowledge among like-minded individuals. Stacey Lauren's Personal and Professional Journey From operating a staffing company to navigating recessions and a global pandemic, Stacey's traverse i
S1 E595 · Fri, April 19, 2024
How to 10X The Effectiveness of Every Meeting with Joe Fier
Hello, everyone, we are back with another exciting episode of Hustle & Flowchart. This time, we have a unique focus on supercharging the efficiency of our meetings – a universal experience that can often be unproductive and dreary. In this episode, I, Joe Fier, share insightful techniques to amplify the usefulness of every meeting, thus enabling us to work smarter, not harder. From client encounters to team huddles, you'll discover how to retain and utilize the goldmine of data that every meeting can provide. Recording Meetings & Tools to Use Recording your meetings turns every conversation into an opportunity to reference and build upon. We talk about utilizing tools like Fathom and Otter.ai, that not only record your meetings for free but also quickly provide transcriptions. This doesn't just help in keeping a record but sets the stage for deeper analysis and follow-up actions. Maximizing Team Performance & Personal Reflections Meetings should culminate in tangible outcomes that propel projects forward. That's why team meetings aren’t just for updates, they're for defining responsibilities and identifying actionable tasks. Personal reflections have their place too. By recording and revisiting your musings, you can glean insights that guide your future decisions. Using AI for Meeting Analysis Artificial Intelligence has reached a point where it can astutely summarize your conversations, suggesting action points and even highlighting nuances you might have missed. We delve into how tools like ChatGPT and Claude.ai can process your meeting transcriptions to pull out key notes and to-dos, saving hours of manual labor and ensuring nothing falls through the cracks. Takeaway Prompts & Action Steps Besides discussing these tools, I provide specific prompts that you can utilize with these AI tools to fish out vital pieces of information from your meetings. The action steps provided are designed to turn every meeting's transcript into a strategic plan, ready for immediate implementation. Prompt Guide for Actionable Insights from Transcriptions 1. Client Meetings Prompt: "Review the attached transcription of a client meeting and identify key action items, decisions made, and any follow-up tasks needed." 2. Sales Calls Prompt: "Analyze this sales call transcript to highlight successful negotiation points, client objections, and agreed next steps." 3. Team Meetings Prompt: "From this team meeting transcript, extract important deadlines, project updates, and assigned responsibilities." 4. Personal Reflections Prompt: "Summarize this personal reflection recording by identifying main insights, future goals, and areas for improvement noted." 5. Mixed Meeting Types (Generic) Prompt: "Read through the transcription of this meeting. Identify and list all actionable tasks, key discussion points, and any urgent matters requiring immediate attention.
S1 E594 · Tue, April 16, 2024
Triple Your Teams Productivity by Mastering AI with Mike Koenigs
Hey there entrepreneurial spirits! It’s Joe Fier, and in our latest episode, my buddy Mike Koenigs and I dove deep into the game-changing world of AI and its remarkable impact on business growth. This wasn’t just another tech talk—it was a journey into creating exceptional value for clients, scaling businesses like never before, and envisioning a future where our entrepreneurial mindset reaches trillion-dollar heights. Brace yourselves; you’re about to get a glimpse into revolutionizing your business strategies with intelligence and heart. Using AI to Build Relationships and Automate Sales Mike jumped right into how AI isn't just some cold, impersonal machine—it's a relationship-builder. Imagine reaching out to your clients with the help of AI to offer them valuable, lower-ticket products or services that feel personalized just for them. Suddenly, you're not just another business—they see you as their partner in success. AI lets us automate this process, leading to hands-free sales systems that still feel deeply human. The Power of Exceptional Service and AI Service, service, service—it's the heart of our hustle. But when AI steps in to streamline all those time-consuming tasks, you free up time to provide that top-tier, custom-tailored experience your clients crave. Mike highlighted how AI can supercharge our interactions with clients, fostering long-lasting bonds backed by efficiency. AI as a Tool to Enhance Human Abilities Let's face it, we've all got enough on our plates. Thankfully, AI is here to take the burden off those routine, wear-you-down tasks. But it's more than a helper—it's a multiplier. With AI, we've seen teams triple their effectiveness without increasing overhead. That's not just growth; that's smart scaling. Creating Value Beyond Traditional Business Models Ever think about value in terms of EBITDA? Maybe it's time to broaden our horizons. AI is redefining value creation, pushing past traditional measures. Mike talked about how AI can multiply your business's worth without adding more costs or taxes—a pretty amazing proposition, right? SaaS Product Potential from Unique IP There's unique power in your intellectual property, and AI can turn that into gold—specifically, SaaS products. Imagine a world where your top performers are cloned through AI, boosting productivity and creating a treasure trove of subscription-level value. It's not sci-fi; it's our new reality, as Mike enthusiastically explained. Customization and Personalization Across Industries Whether you're in real estate, heating and air conditioning, or any other field, AI offers hyper-personalization. Mike gave examples of creating vibrant, wow-worthy content in minutes, igniting engagement and conversion. It's a new age of marketing, fitting neatly into any industry's toolbox. The Trillionaire Mindset and Network Effect Thinking big starts with the trillionaire mindset—where you leverage AI
S1 E593 · Fri, April 12, 2024
The Power of Play: Embracing Your Youthful Spirit with Joe Fier
Hi there, Joe Fier here and today I'm sharing some vital takeaways about the importance of play. We get so lost in the momentum of our work that we often sideline the joy and simplicity that play brings. Let's jump into how reintroducing play can, not only enhance your work-life balance, but also reignite your passion for life and business. In this heart-to-heart, I indulge in some real talk about the significance of play. I reflect on the eye-opening moments I've had while watching my kids play, and I bring in perspectives from Dr. Gabor Maté, who spoke about the weight of regrets and the longing for more play and family time. The core message is simple: we need to look beyond the hustle and bustle of 'business' and find true joy in our everyday doings. Lessons Learned from Little Ones I open up about the times I spend with my children, playing and laughing, and how these simple moments can provide profound insights. It's about realizing that some of the things we stress over in our adult lives are not as significant as we make them out to be. If we could just see the world through the carefree eyes of a child, perhaps we'd understand how to lighten our load. Heartfelt Insights from Gabor Maté A moment with Gabor Maté hit me hard, as he shared his own reflections on life and work. His words about always feeling the need to justify his existence through work, at the cost of play and enjoyment, are a stark reminder to us all. We dive deep into the concept that perhaps the value we seek in busyness is misplaced, and it's a discussion I believe we all need to hear. Rethinking the Hustle of Business During our conversation, an idea struck me about the true meaning of 'business'—is it just a fancier word for being 'busy'? I challenge you, as I challenge myself, to redefine what business means to us. What if we put our efforts into fulfilling endeavors that resonate with our soul instead of swimming in a sea of tasks? Discovering Your Superpowers with Kolbe The Kolbe assessment was a game-changer for me, as it outlined my strengths in ways I hadn't considered before. By sharing my own Kolbe scores and what they mean for my approach to work, I'm hoping to encourage you to uncover your own innate powers. It's about working smarter and tuning in to what genuinely allows you to shine. Words of Wisdom from Frank Shamrock In a previous episode, Frank Shamrock shared with us how play is a fundamental learning tool and a form of communication—even in the animal kingdom. His insights remind us that the essence of play goes far beyond simple entertainment; it's a way of interacting with the world in a curious and engaging manner. Making Play Part of Your Daily Grind Now, my friends, let's bring it all home. I invite you to think about how you can weave play into your daily routine. How can you make your days less about the grind and more about the joy? I'd love to hear your thoughts. Let'
S1 E592 · Tue, April 09, 2024
How Do I Stay Young? The Secret To A 30 Year Old Body And 300 Year Old Mind with Jeffery Gladden
Hey there, friends! It's your host Joe here, with a truly eye-opening chat I recently had with the insightful Jeffrey Gladden. We dove deep into some pretty life-altering concepts around relationships, longevity, and the incredible blend of youth and wisdom. Let me tell you, this conversation was not your run-of-the-mill talk. We explored how to ask questions that matter, the impact of our mindset on aging, and why maintaining a youthful spirit is essential for a meaningful and impactful life. We also touched on the importance of transcending past experiences and focusing on love, connection, and contribution. There's so much to unpack from our conversation, so I've put together this blog post to cover all the gold nuggets we unearthed. https://www.youtube.com/watch?v=wLXkCpptCPg The Power of Courageous Conversations Jeffrey and I discussed how important it is to delve into courageous conversations. These aren't just any talks; they're the kind that creates bonds that can withstand storms. Jeffrey suggested that by simply asking deeper questions, we can unlock what really makes a person come alive. The key takeaway here is that being vulnerable, empathetic, and understanding can foster more love and connection in our relationships. Longevity: A Young Body with an Ancient Mind One of my favorite parts of our discussion was about keeping a youthful mind in an aging body. Jeffrey blew my mind with his take on "100 is the New 30." Imagine having the physicality of a 30-year-old but the wisdom of someone three centuries old. He talked about his journey from sick care to health care, shifting focus to longevity and how we should adopt an exponential strategy for aging. This means always striving to be our best self. The Life Energy Circle We then spiraled into the concept of the 'life energy circle,' which comprises mindset, mental health, and building fabulous relationships. The gist of it is mastering the art of relational aspects, knowing that the human touch remains indispensable even in our tech-savvy age. It's about looking beyond the surface and engaging in life with a whole heart. Relationships in an AI World Even as technology and AI continue to surge forward, Jeffrey and I agreed that humanity's touch is absolutely crucial. We discussed how believing in yourself and overcoming past conditioning is key to thriving. It's not just about the tech; it's about the people and connections we make along the way. Overcoming Trauma and Embracing Love Trauma, as Jeffrey puts it, is something we need to understand, heal from, and ultimately transcend. It's heavy stuff, but it's so important for growth. Our chat highlighted the significance of love and becoming 'unencumbered' by our past. The psycho-spiritual angle really comes into play here – understanding that our security doesn't come from external sources but from within. Financial Gain vs. Relational Wealth Success shouldn't o
S1 E591 · Sat, April 06, 2024
Maximize Your Content: Kick Your Content Creation Into Overdrive with Joe Fier
In the latest episode of our Hustle & Flowchart podcast, we dived into the world of content creation, specifically, how to amplify your content efforts and ensure that your voice is everywhere. Our host Joe Fier shared some incredible insights into two nifty tools that can turn any content you're sitting on into a marketing powerhouse and also discussed how you can create stunning new content with ease. Let’s dive into the key takeaways that will make Q2 of 2024 your best one yet! Leveraging Existing Content Joe started off by stressing the importance of leveraging content that you already possess. You've got loads in your arsenal – podcasts, articles, videos – and it's time to spread your brilliance across various platforms. Joe emphasized on the role of tools like Cast Magic as a significant time-saver and marketer for boosting the Hustle & Flowchart Podcast and client shows. Creating New Content For those who are itching to craft new content, Joe mentioned the power of rambling (yes, rambling!) to produce high-quality material. This doesn’t mean unstructured babble, but rather intelligent software that outlines and organizes your thoughts into a clear, compelling format. And Joe's not just speaking off the cuff; he's used these methods himself, stressing the importance of freshness and innovation in your content approach. Introducing Cast Magic Cast Magic was a star in this episode. This platform takes your existing podcast or video content and works its magic to generate various materials like social media posts, blog post descriptions, and much more. It's designed to help you dominate in marketing, whether it’s referral marketing, organic traffic, or paid advertising. For a free trial and special offerings, head over to: [Hustle & Flowchart Cast Magic](http://hustleandflowchart.com/castmagic) - don't forget to use the promo code 'hustle100.' Robust Show Notes and Maximizing Organic Traffic Joe explained how enriching your show notes can be a game-changer, just as they've done on the Hustle & Flowchart podcast. In-depth articles, introductions, and contents with clear calls to action are all ways to harness organic traffic and increase viewer engagement, reinforcing the value of your content everywhere. Exploring And the Oasis for New Content Then there's the Oasis, a fantastic tool for those who love to untangle their thoughts through spoken word. You speak; the Oasis structures, creating professional-looking emails, blog posts, and content frameworks. It’s a content creator’s paradise for brainstorming and transforming musings into structured content. Visit [The Oasis](http://oasis.com) for more information. In conclusion, this episode of Hustle & Flowchart was a treasure trove for anyone looking to maximize their content strategy. The introduction of Cast Magic and the Oasis promises to make the process of content creation and distribution seamless and more effect
S1 E590 · Tue, April 02, 2024
Unleashing the Power of AI in Content Creation with Ramon Berrios
In today's episode, Joe Fier interviews Ramon Berrios, the co-founder of Castmagic, a tool designed to streamline content creation through AI. Together, they delve into the world of content creation and how Castmagic can revolutionize the way businesses and individuals generate content. The Power of Castmagic Ramon and Joe delve into how Castmagic offers a seamless solution for streamlining content creation processes. The discussion highlights the significance of leveraging AI-driven tools to maximize efficiency and productivity in content creation. Leveraging AI for Content Creation The conversation explores the ways in which AI is augmenting traditional content creation methods, offering unique insights into how Castmagic can transform the way businesses approach content generation. Use Cases for Castmagic Ramon delves into various use cases for Castmagic, showcasing the tool's versatility in assisting businesses, podcasters, and creators in extracting meaningful insights from their content and optimizing their workflow. Conclusion As the discussion draws to a close, the episode encapsulates key takeaways from the conversation, shedding light on the potential of AI-powered tools like Castmagic to revolutionize content creation and drive efficiency in workflow processes. This dynamic episode offers a deep dive into the world of content creation and the innovative solutions that Castmagic brings to the table. If you're looking to harness the power of AI in your content creation endeavors, this episode is a must-listen. Two Other Episodes You Should Check Out Mastering YouTube Content Creation and Leveraging AI Tools with Matt Wolfe Top Tools for the AI Powered Business Podcaster with Joe Fier Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Connect with Ramon on X (Twitter) or LinkedIn Check out <a href="http://castmagic.io/" target= "_blank" rel="
S1 E589 · Fri, March 29, 2024
Living An Extremely Conscious Life: Creating The Best Version of You with Mike Prince & Trevor Turnbull
In today's transformative episode of Hustle and Flowchart, we delve into the depths of personal growth and extreme consciousness with our esteemed guests, Mike Prince and Trevor Turnbull. As leaders in the realm of self-improvement and community builders, both Mike and Trevor have turned their lives around by embracing a more conscious and deliberate way of living. Join us as we explore the journey of two men who have evolved from chasing external highs to finding profound fulfillment within themselves and in forging authentic relationships. Understanding Personal Growth Trevor Turnbull shares his reflections on his initial unawareness of growth opportunities, addressing the guilt associated with not making changes sooner, and the importance of now being grateful for his present awareness and growth. The Power of Deliberate Action Joe Fier and Mike Prince discuss the critical role of becoming more conscious and deliberate in life. Highlighting the significance of observing and accepting the darker parts of oneself, they elaborate on how to integrate these aspects to better show up for life's challenges. Navigating Loneliness in Growth Trevor Turnbull expresses how an evolved consciousness can sometimes lead to feelings of loneliness due to personal growth. He discusses the need to meet people where they are and the vital role that community plays in one’s development. Gratitude and Surrounding Yourself with the Right People Our guests emphasize the value of being surrounded by the right individuals who support personal development. Trevor shares his appreciation for the journey, while Mike sheds light on recognizing one’s current situation as a series of personal choices. Habit Tracking and Self-Accountability Joe reveals how the practice of habit tracking has significantly shaped their self-accountability and development, leading to more deliberate living. The Impact of Presence and Breathwork Mike's influence on Joe with regards to the principles of presence and breathwork is discussed, illustrating how these practices have contributed to their overall growth journey. Building a Community for Growth Mike Prince narrates the creation of a community committed to personal growth and presence, detailing its origins, focus on men, and potential future inclusive expansion. The Journey to Becoming Extremely Conscious Discussion around the 57-page guide and other resources aimed at helping people become extremely conscious in various aspects of their lives, through habit tracking and self-reflection. Radical Responsibility and Life Choices Mike Prince expounds on the transformative experience of taking radical responsibility for one's choices and the power of committing to change for personal growth. Slowing Down and Connecting A recurring theme in the episode is the necessity of slowing the pace of life to connect more deeply with family and rebuild life fr
S1 E588 · Tue, March 26, 2024
Is The Secret To Entrepreneurial Success Sex? with Dr. Anne Truong
In this heart-racing episode of Hustle and Flowchart, host Joe Fier invites Dr. Anne Truong, a sexual health expert, to delve into the often-overlooked connection between sexual wellness, stress management, and overall health. As a renowned specialist, Dr. Truong reveals astonishing statistics and practical advice on how entrepreneurs and professionals can integrate healthy practices to improve their sex life, reduce stress, and protect their heart health. This conversation is an eye-opener into how our personal wellbeing is intricately linked to our productivity and entrepreneurial success. Erectile Dysfunction and Cardiovascular Health Dr. Anne Truong begins by discussing the striking statistic that 67% of men with erectile dysfunction (ED) will experience a heart attack within 7 to 10 years, showcasing the importance of seeing ED as a potential early warning sign for cardiovascular issues. This highlights the need for awareness and proactive health check-ups. Four Pillars to Sexual Health and Longevity Dr. Truong introduces the four pillars essential to sexual health and longevity: diet, exercise, sleep, and stress reduction. Adopting a Mediterranean diet, staying active with walking or other exercises, ensuring enough restorative sleep, and lowering stress levels can lay the foundation for improved sexual health. Intermittent Fasting, Productivity, and Stress Reduction Touching on the benefits of intermittent fasting, Dr. Truong suggests that this practice can rejuvenate the body, promoting cell turnover and aiding in stress reduction. She also notes its positive impact on productivity when combined with regular breaks and exercise. Sexual Activity's Role in Cardiac Health Sexual activity is not only a natural part of life, but it's also a boon for cardiac health. Studies indicate a correlation between an active sex life, longevity, and healthier living. The conversation also emphasizes the need for communication and incorporation of these life-affirming practices into our daily routines. Cortisol, Stress, and Their Effects on Health Dr. Truong dives into the impact of cortisol, the stress hormone produced by the adrenal glands. Chronically elevated cortisol levels can cause various health issues, including hormonal imbalances and cardiovascular strain. Saliva tests are one way individuals can gauge their cortisol levels throughout the day. Stress Management Techniques The duo discusses various techniques to manage stress effectively, including yoga, meditation, proper diet, regular physical activity, and natural supplements like ashwagandha. Dr. Truong adds that sexual activity is a potent stress reducer, leading to a decrease in cortisol and an increase in dopamine levels. Dr. Truong's Personal Journey with Stress Dr. Truong shares her close encounter with stress-related health problems, including Supraventricular Tachycardia (SVT). By adopting a more balanced lifest
S1 E587 · Fri, March 22, 2024
From Burnout to Breakthrough: Mastering the Art of Entrepreneurial Pacing with Joe Fier
In this episode of the Hustle and Flowchart podcast, host Joe Fier shares his insights on mastering the art of entrepreneurial pacing. Joe discusses the importance of intentional slowdown and building resilience as an entrepreneur, drawing from his recent experience of taking a week-long vacation with his family. He provides actionable steps and tools for creating micro habits, implementing time audits, and incorporating intentional breaks into daily routines to prevent burnout and maintain sustainable pace in business. Importance of Time Auditing and Tracking Joe emphasizes the significance of implementing time audits to identify unproductive habits and activities, setting the stage for intentional slowdown and deliberate pacing in business. Creating and Implementing Micro Habits Joe discusses practical tips for replacing unproductive activities with intentional micro habits, focusing on physical, emotional, and mental well-being to maintain sustainable entrepreneurial pace. Incorporating Intentional Breaks and Self-Care Practices The episode features insights into creating and scheduling intentional breaks for recharging, including mindfulness techniques, physical activities, and self-care practices for entrepreneurs. Building a Resilience Toolkit Joe explores strategies for building a resilience toolkit, encompassing various activities and resources to navigate challenging times and maintain momentum in business and life. Celebrating Progress and Failures The episode concludes with a discussion on the importance of celebrating progress, successes, and failures as a form of growth and ongoing motivation for entrepreneurs. Conclusion In this thought-provoking episode, Joe Fier provides actionable insights and tips on mastering the art of entrepreneurial pacing, highlighting the importance of intentional slowdown, proactive micro habits, and resilience-building practices. The episode serves as a valuable guide for entrepreneurs seeking to maintain sustainable pace and well-being in their entrepreneurial journey. Two Other Episodes You Should Check Out Unleashing Your Superpowers: How to Build Your Own Iron Man Suit For Entrepreneurial Success with Tina Marie Breaking Free from Entrepreneurial Burnout: How Virtual Assistants Transformed A Business with Jen Lehner Resources From Episode Accelerate growth with <a href= "https://www.hubspot.com/sales" target=
S1 E586 · Tue, March 19, 2024
From Military to Millionaire with David Joseph Pere
On today's Hustle & Flowchart Joe sits down with real estate enthusiast and creative financing strategist David Joseph Pere. Together they dive into the nuances of structuring deals that benefit all parties involved and discover the transformative power of mindset in both personal growth and professional success. David peels back the curtain on his creative journey, sharing insights and strategies that can be leveraged in various real estate markets, including some of the most expensive cities in the United States. Real Estate Financing Strategies David Joseph Pere shares how he negotiated a property deal with zero down, zero interest, and no payments for a year, revealing the art of creative financing in real estate. The Impact of Mindset on Success David speaks candidly about overcoming self-doubt and how embracing a positive outlook has led to better outcomes in both his personal and professional life. Building Community and Providing Value The growth of David's military-focused community exemplifies the importance of supportive networks in driving success post-military. Balancing Career Ambitions with Personal Life Both Joe and David touch upon the necessity of breaks in a constantly 'striving' lifestyle and share nuanced views on motivational figures. Military to Entrepreneurship Transition David recounts his journey from feeling unfulfilled in the military to discovering passion and fulfillment in real estate and entrepreneurship. Financial Management Post-Military Disclosing the learnings from his financial journey, David emphasizes the significance of proactive money management, investing in self-development, and planning for retirement savings. Retirement Savings and Money Mindset An honest conversation about recognizing value in one's skillset leads to a discussion on financial prudence and the expanded potential for business growth. Conclusion We wrap up by reflecting on David's transformation from military service to real estate success, his approach to deal-making, community-building, and his strategies for personal development and financial savvy. This episode is a trove of inspiration for anyone looking to harness their past experiences into a thriving future. Two Other Episodes You Should Check Out Retired at 28: Growing Wealth Through Real Estate Investing with Dallas Hileman From Grassroots To Greatness with Lloyed Lobo Resources From Episode Accelerate growth with <a href= "https://www.hubspot.com/sales" target="_blank" re
S1 E585 · Fri, March 15, 2024
Leveraging Video In Your Business: The Ultimate Guide To Loom with Joe Fier
In this solo episode of Hustle and Flowchart, host Joe Fier shares insights on the ultimate tool for connecting, training, and selling. He delves into the power of leveraging personal and connected approaches, particularly in today's world inundated with AI and automation. Joe discusses the free tool, Loom, and its profound impact on his daily workflow, team collaboration, and overall results. The Power of Personal Connection and Introduction to Loom Joe Fier introduces the concept of human touch in a world dominated by AI and automation. He presents Loom as a free tool for personal connection with the ability to record video messages, screen shares, and phone recordings. Leveraging Loom for Training and Education Focusing on the training aspect, Joe advises using Loom to train teams, virtual assistants, and partners. The simplicity and effectiveness of using video for documentation and educational purposes are highlighted. Enhancing Sales Strategies with Loom Joe shares valuable insights on using Loom for effective selling through video outreach. He emphasizes the impact of personal, raw, and personable video messages in sales-related communication, whether it's reaching out to clients, partners, or engaging in cold outreach. Conclusion This episode serves as a practical guide to incorporating personal, video-based communication into various aspects of business operations. Joe Fier's insights and real-world examples demonstrate the significant impact of leveraging video for connection, training, and sales. Two Other Episodes You Should Check Out 5 Video Sales Tactics To Increase Revenue with Todd Hartley How To Get Introduced to Anyone You Want: The Dream 100 Strategy with Joe Fier Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Connect with Joe on LinkedIn and Instagram Subscribe to the <a href= "https://www.youtube.com/@joefier" target="_blank"
S1 E584 · Tue, March 12, 2024
5 Video Sales Tactics To Increase Revenue with Todd Hartley
Embracing the world of entrepreneurship means diving into the challenges and successes of starting businesses, building teams, and solving problems. In this episode of Hustle and Flowchart, Joe Fier welcomes the video sales maestro Todd Hartley, who shares his insights on the transformative power of video tools in sales and training. As a veteran in the industry with work spanning across notable figures and companies, Todd brings a wealth of knowledge on the psychology of sales, leveraging video for impact, and the art of overcoming professional hurdles. Get ready to discover how video can revolutionize your sales process and why personalizing the client experience is the key to closing more deals. The Entrepreneurial Spark Todd Hartley opens up about the excitement and satisfaction that comes with creating businesses and teams. The enthusiasm for entrepreneurship as a life's choice sets the tone for the entire conversation. Leveraging Video Technology in Sales Joe and Todd dissect the advantages of using video tools like Loom, Vidyard, and Todd's own tool Clarity to enhance training and sales processes. They discuss how such tools can address common issues faced in sales, such as ghosting and no-shows. Overcoming Professional Obstacles Sharing poignant personal stories, Todd and Joe delve into the hardships that often accompany the entrepreneurial journey, highlighting the importance of perseverance in the face of adversity. The Psychology of Video in Sales They unpack why and how video content significantly affects sales, emphasizing the importance of meeting psychological needs for clarity, certainty, and collaboration in the buying process. Importance of First Impressions in Business Todd talks about the impact of making good first impressions, which echoes throughout a business relationship and sets the foundation for client support post-deal. Strategies for Burnout and Continuous Growth Todd opens up on his own battle with burnout and shares his insights on refueling passion through nature, surrounding oneself with winners, and embracing continuous education. Transforming Rejections into Opportunities Reflecting on a pivotal moment in his career, Todd recounts how an initial rejection eventually led to a significant breakthrough, emphasizing the importance of resilience. Embracing the Abundant Mindset The conversation shifts to the power of serving with an abundant heart and how the fear of competition should be replaced with a reality created by one's values and actions. The Continuous Journey of Learning and Impact The episode rounds off with Todd's vision for growth, his book offering insights on accelerating sales, and his excitement for the future of video sales processes. Conclusion To wrap up, Joe and Todd revisit the transformative potential of video in sales, the importance of authentic connections, and the power of an abundant mindset i
S1 E583 · Fri, March 08, 2024
The Paradox of Productivity with Joe Fier
In this solo episode, Joe Fier explores the paradox of productivity and the importance of finding a balance between hustling and flowing. He shares personal experiences and practical tips for entrepreneurs to slow down, recharge, and be intentional with their time. The Struggle with Balancing Hustle and Flow Joe delves into the common struggle experienced by most individuals in balancing the dynamic of hustling and flowing in daily life. He explores the feeling of constant "go-mode" and reflects on the paradox of productivity that often leads to burnout and a never-ending to-do list. The Importance of Intentional Pauses Joe shares personal experiences and insights on the significance of planning and preparing for intentional pauses in work to ensure a healthy balance between professional responsibilities and personal well-being. He emphasizes the need to avoid overworking and prioritize presence in personal moments. Reflecting on Emotional and Mental Shift Reflecting on a past experience, Joe emphasizes the necessity of an emotional and mental shift to break away from the always-on mentality. He encourages intentional preparation for times when a mental and emotional shift is needed to break free from the cycle of constant doing. The Significance of Time-Blocking Joe highlights the benefits of time-blocking as a practical strategy for creating space for intentional breaks, activities, and personal time. He discusses the importance of scheduling specific times for rest, mindful activities, and personal growth. Dangers of Defining Oneself Solely through Work Addressing the potential dangers of solely defining oneself through work, Joe discusses the impact on mental health and overall well-being. He encourages listeners to recognize the limitations of equating self-worth solely with professional accomplishments. Encouragement to Share Experiences Joe closes the episode by making a personal and heartfelt appeal to the audience, inviting them to connect, share their experiences, and contribute to the ongoing conversation surrounding intentional pauses and flows in their lives. Conclusion In the conclusion, Joe emphasizes the significance of finding a balance between hustling and flowing, emphasizing the importance of taking intentional pauses to avoid burnout and prioritize mental well-being. He reflects on the power of intentional actions and the positive impact they can have on one's professional and personal life. Two Other Episodes You Should Check Out The Entrepreneur’s Path to Optimal Health with Paul Savage Sal
S1 E582 · Tue, March 05, 2024
5 Tips To Create Brand Authority On Your Website in 2024 with Greg Merrilees
As the digital landscape continues to evolve, the strategic intersection of website design and user experience is more crucial than ever for businesses looking to build brand authority. In this episode of Hustle and Flowchart, host Joe Fier chats with website designer extraordinaire Greg Merrilees, who brings a wealth of knowledge in crafting websites that not only look great but also convert. They dive deep into the essence of data-driven and psychology-based design principles, the nuances of rebranding, and the importance of a website in building trust and conveying a brand's story effectively. Take your 2 minute website audit here and see how you can boost your website’s results. The Impact of First Impressions in Website Design Greg kicks off the conversation by emphasizing the critical role of a website's homepage as a first impression. He shares the process of mood boarding and obtaining feedback essential in creating a homepage that establishes brand authority and trust. Rebranding the Hustle and Flowchart Website Joe expresses admiration for the overhaul of the Hustle and Flowchart site, transitioning from its former Evergreen Profits identity. The discussion explores the strategic approach taken to achieve improved brand alignment. Creating a Partnership Page that Converts Greg and Joe discuss the concept of a single, powerful partnership page that encapsulates the essence of a brand, presenting potential partnerships and acting as a digital one-sheet. The Role of SEO in Podcast Page Design The duo shares actionable tips on enhancing individual podcast pages through SEO practices and the importance of including transcripts, show notes, videos, and takeaways. Leveraging AI for Enhanced User Interaction The conversation turns to exciting prospects of AI in creating interactive elements like chatbots and audio clones, fostering engagement, and the potential for clones to scale personal interactions. Strategies for Effective Podcast Outreach Greg shares his nuanced approach to podcast outreach, focusing on the value provided to podcasters and influencers, along with bonus offerings and promotion of industry testimonials. The Importance of Updating Visual Content Highlighting common website mistakes, Greg advises on the necessity of keeping photos updated and professional to maintain a current and compelling online presence. Investing in Professional Copywriting Detailed discussion on the importance of investing in professional copywriters ensures messaging is clear and customer-centric, delivering a unique value proposition. Optimizing Website Layout to Retain Online Traffic Greg and Joe highlight th
S1 E581 · Fri, March 01, 2024
Truth, Lies, and Workplace Culture Podcast: When to Say Goodbye: Ending a Partnership with Joe Fier
Today's podcast is a very special episode of Hustle and Flowchart! We're incredibly honored to be sharing an episode of Truth, Lies, and Workplace Culture podcast with Leanne and Al Elliott where they interviewed our very own Joe Fier. Together, they delve into the difficult topic of ending a business partnership and the emotional and professional impact it can have. The Elliotts share their personal insights, while Joe candidly reflects on his own recent separation from his long-time business partner, Matt Wolfe. They discuss the importance of communication, honesty, and respecting the visions that drive entrepreneurs, as well as how to recognize when it's time to part ways. Introduction to Partnership Dynamics The episode kicks off by dissecting the entrepreneurial spirit using insights from Hogan Assessment Systems, focusing on traits such as ambition and sociability, and their influence on business partnerships. Joe, Leanne, and Al discuss how these entrepreneurial traits form the foundation of many successful partnerships, while also potentially leading to challenges if not managed properly. They emphasize the need for complementary skill sets and share how Joe and his partner Matt were able to balance ideas and leverage their individual strengths to grow their business initially. Recognizing When to End a Partnership The discussion progresses to recognizing the red flags that indicate a partnership may be faltering. Joe shares personal experiences on how a loss of interest in the joint venture, differences in future vision, and an internalization of thoughts and feelings created fissures in his partnership with Matt. The guests also address how external factors, such as market pressures, can amplify existing issues within a partnership, making it crucial for entrepreneurs to stay attuned to the health of their collaboration. Navigating the Emotional Landscape Navigating the separation of a business partnership can be an emotional roller coaster. Joe openly talks about the gut-wrenching process of confronting the need for change, the stress involved in communicating the decision, and the relief that followed. This segment explores the intimate details of Joe's message in Discord, the ensuing conversation with Matt, and how they managed to preserve their friendship despite the professional split. Reflections on Regret and Resilience Reflection is a core theme as Joe contemplates the timing of the breakup and whether it could have come sooner. He discusses the human tendency to get swept up in momentum and the lessons learned from not always following his intuition. Joe's introspection shines a light on the importance of personal well-being in entrepreneurship and the courage needed to make tough but necessary decisions. Advice for a Healthy Business Partnership The final segment of the episode is dedicated to distilling the wisdom shared into actionable advice for entrepreneurs. To
S1 E580 · Tue, February 27, 2024
Crafting a Vision for Your Business and Relationship with Nadine Artemis
In this enlightening conversation on Joe Fier chats with Nadine Artemis, a passionate advocate for natural skincare and an inspirational entrepreneur. Nadine delves into her personal journey from her early ventures into entrepreneurship to founding a successful natural beauty company with her husband. This episode explores the challenges they faced, the importance of maintaining a shared vision, and the resilience required to evolve and rebuild after significant setbacks. Nadine's expertise in botanicals and natural health practices offers valuable insights for anyone looking to enhance their well-being and live in harmony with nature. Natural Skincare and Health Nadine shares her insights into the benefits of natural skincare and how synthetic ingredients can negatively impact our health. She discusses her long-standing passion for using essential oils and the importance of understanding the ingredients in our beauty products. Starting a Business with Passion Delving into how she started her entrepreneurial journey, Nadine recounts her early experiences with creating and selling natural products and the transition from passion to business. Overcoming Adversity Nadine and Joe discuss the challenges faced by Nadine and her husband when their business headquarters was devastated by a fire. The conversation highlights their resilience and the positive outcomes that arose from rebuilding their business. Entrepreneurship and Partnership Dynamics The complexities of maintaining a business partnership, especially with a significant other, are explored. Nadine emphasizes the significance of shared vision and the adjustments required when life events, such as having children, shift that vision. Well-being through Natural Products They cover the holistic approach to natural skincare, oral care, and the use of essential oils. Nadine provides practical tips and homemade remedies that can easily be incorporated into daily routines. Conclusion Wrapping up, Joe reflects on the key takeaways from the conversation with Nadine Artemis: the interconnectedness of passion, resilience, and natural well-being. This episode highlights not only the path to entrepreneurial success but also the commitment to a life aligned with nature's wisdom. Two Other Episodes You Should Check Out The Entrepreneur’s Path to Optimal Health with Paul Savage Harnessing Intuition: Masculine and Feminine Energies in Business with Molly Hamill Resources From Episode <li
S1 E579 · Fri, February 23, 2024
You Are The Media: Secrets to Success Through Podcasting with Joe Fier
In this episode of Hustle and Flowchart, host Joe Fier recaps his experience at Podfest 2024 and shares insights on the evolving landscape of media creation. Joe discusses the power of in-person networking and the impact of leveraging various media platforms to enhance brand presence and business growth. The Power of Networking Joe Solo emphasizes the impact of attending Podfest 2024, highlighting the value of in-person networking and the opportunities it presents for content creators and business owners alike. Community Building and Collaboration Through Media Insights are shared on the successful mastermind event and the significance of community and collaboration within the evolving media landscape. Leveraging AI Tools For Content Creation Joe discusses AI tools such as Cast Magic, Delphi, and The Oasis, emphasizing their potential for streamlining content creation and engagement. Monetization Strategies and Industry Access The episode delves into the possibilities of monetizing media platforms, with a focus on YouTube, and highlights real-life examples of using media branding to gain industry access and connections. Conclusion The episode concludes with an invitation to engage with Joe's content on YouTube, emphasizing the power of leveraging media platforms for professional growth and industry connections. Two Other Episodes You Should Check Out I Made An AI Clone Of Myself with Joe Fier PodTours and Community Building with Chris Krimitsos Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Check out Castmagic Check out <a href= "https://hustleandflowchart.com/delphi" target="_blank"
S1 E578 · Tue, February 20, 2024
Captivating Marketing: 5 Lightbulbs to Illuminate Your Marketing Approach with Billy Broas
In this eye-opening episode of Hustle and Flowchart, Joe Fier is joined by marketing strategist and online course expert Billy Broas. Together, they delve deep into the nuanced world of marketing methodologies, the subtleties of effective messaging, and the secrets behind crafting offers that resonate with customers. With his background in homebrewing courses, Billy shares his journey to success, discussing the pivotal lessons about customer research, empathy, and communication that drove him to reorient his business approach. This episode is a goldmine for entrepreneurs and marketers alike, revealing tips on connection, crafting compelling offers, and employing a human-centric approach to business. Throughout this episode, Billy Broas imparts practical advice and strategies for entrepreneurs looking to refine their marketing and messaging. He explains how understanding the customer journey intimately can lead to more significant breakthroughs in how we sell and position our offerings. By the end of this discussion, listeners will walk away with actionable frameworks and a refreshed perspective on how to make their marketing messages more compelling and their offers irresistible. Transition Into Customer-Driven Business Billy recounts how his original focus on beer brewing courses led to a customer-driven business model when he noticed the value of customer research. He emphasizes the importance of listening to customers to understand their genuine desires, such as creating a unique and personal product. Importance of Customer-Oriented Messaging The conversation highlights how the right messaging, like the headline "Brew a beer you can call your own," catalyzed success for Homebrew Academy. Billy discusses tailoring messages to customer's emotions and sentiments for greater connection and conversion. The Power of Subtle Shifts in Messaging Joe and Billy discuss how subtle changes in promises, as showcased by Ramit Sethi’s course on actionable achievements, can significantly attract potential customers by making offerings more relatable and attainable. Selling the Promise vs. Selling the Process Billy elucidates the concept of shifting focus from the end promise to the journey of how that promise is delivered. He shares insights on how making this transition in messaging can lead to a better understanding and higher conversion rates among prospective customers. Utilizing the 5 Lightbulbs Framework Broas breaks down his approach to marketing through his 5 Lightbulbs framework, explaining each step of the customer's decision-making process. This allows businesses to tailor their marketing efforts more strategically. Analyzing and Crafting the Offer Billy and Joe discuss the components that make a compelling offer, like pricing, guarantees, and bonuses. They also explore how the software company You Need A Budget used this methodology to highlight their
S1 E577 · Fri, February 16, 2024
Sally Up...Sally Down: The Power Of Daily Physical & Mental Conditioning with Joe Fier
In this episode, Joe Fier provides an immersive exploration of the "Sally Up...Sally Down" challenge, relating his personal journey with this physical and mental practice. Listeners gain a comprehensive understanding of the challenge's unique structure, its impact on mindset, and the transformative influence it has had on Joe's daily life as an entrepreneur and driven individual. Origins of the "Sally Up Sally Down" Challenge Listeners are invited to uncover the inspiration behind the "Sally Up Sally Down" challenge, as Joe Fier shares its role in shaping his daily routine and mindset as an entrepreneur. Structure and Integration of Pushups and Holds Delving into the specific physical components of the challenge, Joe offers a detailed exploration of its integration of pushups and holds, creating a physically and mentally demanding experience with holistic benefits. Mindset Shift and Mental Strategies Discover the mindset shift and mental strategies that empowered Joe to overcome the challenge, leading to a profound impact on his overall well-being and providing valuable insights for listeners. Conclusion This episode offers a captivating journey into the "Sally Up Sally Down" challenge, illustrating its potential to positively impact the routines and mindsets of driven individuals. Join us as Joe Fier shares his transformative odyssey with this unconventional daily practice, offering inspiration and practical takeaways for all listeners. Two Other Episodes You Should Check Out The Warrior’s Code: Embracing Fear, Adversity, and Play in Life and Business with Frank Shamrock The Entrepreneur’s Path to Optimal Health with Paul Savage Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Follow Joe on Instagram Want to try the Sally Up...Sally Down challenge? Check out this video <a href= "https://youtu.be/6A2V9Bu80J4?si=sKYjdX-iqreXvPKO" target="_blank" r
S1 E576 · Tue, February 13, 2024
Building Wistia: Discovering Success in Video Marketing with Chris Savage
Chris Savage shares his experiences in entrepreneurship, building Wistia, and navigating the video marketing landscape. From discussing the early days of Wistia to the crucial decision-making process that shaped the company, the episode provides valuable insights for entrepreneurs and marketers. The Birth of Wistia Chris recounts the early stages of Wistia's journey, including struggles with funding, the first paying customer, and the initial vision for the company. He emphasizes the crucial role of customer feedback in shaping the direction of Wistia. Thriving in the Face of Challenges The pivotal meeting with HBO, the pressure of a potential deal, and the decision-making process behind declining the offer are explored in depth. Chris shares the importance of maintaining clarity on the company's vision and the potential pitfalls of catering to a single customer's specific needs. Authenticity in the Age of AI Chris Savage discusses the increasing relevance of genuine human connection and authenticity in a world where AI can create realistic fake personas. The conversation highlights the importance of leveraging technology while prioritizing genuine interactions and putting faces to the brand. Conclusion The episode concludes by reinforcing the significance of maintaining a close connection with customers, understanding their needs, and staying authentic in an evolving business landscape. Chris's experiences offer valuable lessons for entrepreneurs, marketers, and business leaders seeking to build and grow successful ventures. Two Other Episodes You Should Check Out StoryBrands: Frameworks to Make Marketing Simple with Dr. J.J. Peterson Creating Curiosity Gaps To Capture Audience Attention with Phill Agnew Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Connect with Chris Savage on LinkedIn or X (Twitter) Check out W
S1 E575 · Fri, February 09, 2024
Scalable Success: Secrets for Scaling a Business with Ryan Deiss
In this episode of Hustle and Flowchart, Joe Fier engages in a thought-provoking conversation with entrepreneur and marketer Ryan Deiss. The focus of their discussion is on the pivotal importance of mapping out the customer journey and implementing scalable operating systems for business growth. Importance of Business Process Maps and Value Engines: Ryan Deiss advises entrepreneurs to involve their teams in the process of creating critical business process maps or value engines. He emphasizes the need to simplify the process into selling and serving customers as the fundamental aspects of creating value in a business. Prioritizing Customer Acquisition Strategy: Identifying the primary way of acquiring customers and prioritizing it in the growth strategy is vital. Deiss suggests using post-it notes to visualize the customer acquisition process and applying a similar approach to serving customers, with the last step being asking for referrals or testimonials. Transitioning to a Scalable Operating System: The discussion highlights the challenges of transitioning from a U operating system to a more scalable operating system as the business grows. Deiss emphasizes the mental, structural, and team changes involved in this transition, including the development of standard operating procedures (SOPs). Preventing Burnout and Making Business Enjoyable: The conversation pivots to preventing burnout and making business more enjoyable as it scales, along with the potential pitfalls of the "founder's curse." Deiss emphasizes the importance of understanding the difference between growth and scale and the mission to eradicate founder burnout and entrepreneurial imposter syndrome. Conclusion: The episode concludes with a wrap-up of the insightful discussion, highlighting the key takeaways on creating scalable operating systems, mapping out the customer journey, and preventing burnout in entrepreneurial endeavors. The conversation encourages entrepreneurs to prioritize value creation, implement scalable operating systems, and focus on their long-term business sustainability. Two Other Episodes You Should Check Out Breaking Free from Entrepreneurial Burnout: How Virtual Assistants Transformed A Business with Jen Lehner How to Create Impact at Scale: Using Webinars & Podcasts to Build Authentic Connections with Casey Zeman Resources From Episode Accelerate growth with <a href= "https://w
S1 E574 · Tue, February 06, 2024
Reinvent Faster: Winning Strategies for Business and Politics with Kurt & Kristen Luidhardt
Kurt and Kristen Luidhardt join host Joe Fier to discuss their extensive experience in politics and their pivot to helping traditional businesses with marketing. Their insights provide valuable lessons on building relationships, perseverance, and the principles of successful political campaigns and business growth strategies. Journey into Politics and Business: The episode kicks off with Kurt and Kristen discussing their early struggles and pivotal moments that led to business success. They emphasize the importance of building relationships and perseverance in their journey. Political Campaign Principles Applied to Business Growth: Kurt and Kristen share how they apply the principles of political campaigns to help traditional businesses grow. The conversation covers strategies for compressing business growth and the importance of strategic planning and data validation. The Reinvent Faster X Framework and the Power of Storytelling: The Reinvent Faster X framework, focuses on strategic planning, data validation, and storytelling in business growth. Kurt and Kristen stress the emotional connection and compelling narratives in marketing and the significance of avoiding generic tactics. Adapting to Industry Changes and Constant Reinvention: The episode concludes with a discussion on adapting to industry changes and the importance of constantly reinventing business strategies to stay ahead of evolving trends. Conclusion: Kurt and Kristen Luidhardt's insights provide a valuable framework for businesses to apply political campaign strategies to drive growth. The episode emphasizes the power of storytelling, data validation, and constant adaptation in achieving business success. Two Other Episodes You Should Check Out StoryBrands: Frameworks to Make Marketing Simple with Dr. J.J. Peterson PR Innovation and Branding in the Digital Age with Lisa Buyer Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Check out the Reinvent Faster Bot See what Kurt & Kristen are up to at <a
S1 E573 · Fri, February 02, 2024
StoryBrands: Frameworks to Make Marketing Simple with Dr. J.J. Peterson
In this episode of Hustle and Flowchart, Joe Fier dives into an enlightening conversation with Dr. JJ Peterson, the renowned host of the "Marketing Made Simple" podcast. Dr. Peterson sheds light on his expertise in simplifying marketing strategies and uses the power of storytelling to engage customers. The duo delves into the importance of clarity over creativity in marketing and explore valuable insights for business growth and success. The Power of Storytelling in Marketing Dr. JJ Peterson emphasizes the significance of leveraging storytelling techniques to engage and connect with customers effectively. He discusses the importance of framing problems and future casting in communication to captivate the audience. Clear Messaging the StoryBrand Framework Exploring the story brand framework, Dr. JJ Peterson highlights how businesses can create clear messaging points to position the customer as the hero. The utilization of the online brand script tool is highlighted as a valuable resource to create impactful marketing messages. AI's Role in Content Creation The potential of AI in content creation is discussed, emphasizing the importance of having a clear message before employing AI. Dr. JJ Peterson and Joe Fier delve into the impact of framing problems and how clear messaging leads to communication success. Conclusion The engaging discussion between Joe Fier and Dr. JJ Peterson provides actionable insights on simplifying marketing strategies and amplifying customer engagement. Listeners are encouraged to explore the StoryBrand framework and implement clear messaging strategies for business growth and success. Two Other Episodes You Should Check Out How To Be Seen & Unleash Your Authentic Brand with Jen Gottlieb Unleash Courage: Building Conviction and Confronting Fears with Ryan Berman Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Create your BrandScript Connect with J.J Peterson on <a href= "https://www.instagram.com/drjjpeterson/?hl=en" target="_b
S1 E572 · Tue, January 30, 2024
The Art of Inclusive Marketing: Make Your Customers Feel Seen with Sonia Thompson
In this episode, Joe Fier engages in a thought-provoking discussion with Sonia Thompson, a marketing expert specializing in inclusive marketing and customer experiences. Sonia shares insights from her surveys so that businesses can better understand and cater to diverse customer needs. She emphasizes the need for businesses to be intentional about serving specific identities and provides valuable advice on inclusive marketing strategies. With her extensive background in marketing and inclusive practices, Sonia shares valuable insights that can help businesses create a sense of belonging and improve customer experiences. The Importance of Inclusive Marketing Sonia emphasizes the need for businesses to be intentional about serving specific identities and provides examples of companies that have successfully expanded their customer base through inclusive marketing efforts. Advancements in Inclusive Technology The conversation delves into the advancements in AI technology, making inclusivity easier and cheaper for businesses, highlighting the impact of small details on customer experience and the need to consider diverse identities in marketing efforts. Strategies for Building Inclusive Brands Sonia discusses the concept of inclusive marketing assessments as a way to identify and address customer experience friction for underrepresented and underserved communities, offering a quiz and newsletter for further guidance. Internal Mindset Shift for Inclusive Marketing Thompson highlights the internal mindset shift required for businesses to consistently deliver inclusive marketing, aiming to build an inclusive brand rather than creating inclusive marketing campaigns. Two Other Episodes You Should Check Out How To Be Seen & Unleash Your Authentic Brand with Jen Gottlieb Why Entrepreneurs Struggle with Happiness with Joe Fier Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra See the latest from Sonia Thompson at Inclusion and Marketing.com Listen to t
S1 E571 · Fri, January 26, 2024
Creating Curiosity Gaps: Using Storytelling to Captivate Audiences with Phil Agnew
In this episode of Hustle and Flowchart, host Joe Fier and Phill Agnew (host of The Nudge Podcast) explore behavioral science and the impact of storytelling and the power of the curiosity gap for capturing and maintaining audience attention in podcasting. Together they explore the power of vulnerability by showcasing weaknesses, the undervaluation of podcasters in brand deals, and the key role of repurposing content. The Power of Showcasing Weaknesses Phill Agnew and Joe Fier discuss the Prattfall Effect and how showcasing weaknesses can increase likability and trust, referencing successful brand examples and Agnew's own podcast advertising experiment. Repurposing Podcast Content for Wider Reach Phill and Joe explore the undervaluation of podcasters in brand deals and the potentials of repurposing podcast content for wider reach, highlighting the effectiveness of guesting on other podcasts to reach highly engaged audiences. The Influence of Labor Illusion Bias The conversation delves into the labor illusion bias, revealing how showcasing the effort put into creating content increases audience engagement and perception of value, with examples from studies and successful content creators. Capturing Audience Attention with the Curiosity Gap Agnew introduces the Zeigarnik Effect and the power of the curiosity gap in engaging audiences, sharing practical insights from his TikTok test and emphasizing its effectiveness in opening podcast episodes. Two Other Episodes You Should Check Out Mastering YouTube Content Creation and Leveraging AI Tools with Matt Wolfe Why Podcasts Might Be Your Best Marketing Bet in 2024 with Joe Fier Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Listen to The Nudge Podcast Connect with Phill on LinkedIn or X (Twitter) <li aria-lev
S1 E570 · Tue, January 23, 2024
Growth Hacking: A Practical Guide To Growing Your Business with Anuj Adhiya
In this episode of Hustle and Flowchart, Anuj Adhiya (author of "Growth Hacking for Dummies) and Joe Fier engage in a discussion focused on the essential factors driving growth strategies and business development. The conversation delves into the significance of solving critical problems, building an effective team, understanding and communicating with the target audience, and embracing a scientific mindset for growth. Importance of Solving Critical Problems Anuj emphasizes the necessity of solving critical problems before pursuing rapid growth, highlighting the value in learning from small businesses and their innovative resource utilization. Building a Team for Rapid Development The conversation revolves around the importance of having a team of "fast activators" to drive rapid development and maintain sustainable growth within a startup or small business. Understanding and Communicating with the Audience Anuj highlights the significance of understanding and articulating the language of the user to effectively communicate solutions and generate interest, drawing from his experience with different companies. Embracing a Scientific Mindset Anuj emphasizes the importance of having an experimental mindset and understanding the fundamental truth of the scientific method in approaching growth, drawing parallels between growth experiments and scientific experiments. Two Other Episodes You Should Check Out Predicting the Future: Strategies for Success from Internet Marketing Pioneer Rich Schefren Conquer Success: The Power of Buying Back Your Time with Dan Martell Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Connect with Anuj Adhiya on LinkedIn or X (Twitter) Grab a copy of " Growth Hacking For Dummies " <li ari
S1 E569 · Fri, January 19, 2024
Sculpting Your Life: From Rock & Roll to Personal Discovery Architect with Paul Hoffman
In this episode, Joe Fier engages in a captivating conversation with Paul Hoffman, delving into Hoffman's fascinating journey from a self-taught musician to a successful entrepreneur who found personal and professional success through perseverance and self-discovery. The episode is rich with insights on resilience, personal development, and the power of mindset. Musical Beginnings Paul reflects on his early love for music and the genesis of his career in the music industry. He shares poignant moments from his journey as a self-taught musician and the development of his recording studio, providing a deep dive into his formative years. Embracing Personal Discovery Paul recounts his transition from music into the business world and the founding of Success Songs. He shares pivotal moments from his personal journey, highlighting the importance of internal reality in shaping external circumstances, and the significance of morning rituals in shaping one's mindset and behavior. The Evolution of Success Songs The conversation shifts to Paul's innovative work with Success Songs, which aims to change mind states, behaviors, and beliefs through empowering and inspiring music. Paul discusses the profound impact his work has had on individuals, emphasizing the role of mindset in creating a successful life. Shaping Reality from Within Paul delves into the concept of inner reality shaping external circumstances, emphasizing the role of thoughts in behavior. The conversation explores the importance of self-love, control over one's thoughts, and the power of personal discovery in manifesting intentions. The Power of Morning Rituals The episode concludes with a discussion on the transformative power of morning rituals and strategic habits in shaping one's day and internal conversations. Paul highlights the impact of thoughts on behavior, leaving listeners with valuable insights on personal growth and development. Two Other Episodes You Should Check Out How To Love Yourself Like Your Life Depended On It - Kamal Ravikant Rewiring Your Brain for Success with John Assaraf Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of <a href= "https://hustleandflowchart.com/kartra" target="_blank" rel= "noop
S1 E568 · Tue, January 16, 2024
The Entrepreneur's Path to Optimal Health with Paul Savage
Dr. Paul Savage joins host Joe Fier to discuss the vital role of detoxification and longevity medicine. The episode uncovers the impact of toxins on health, practical therapies for entrepreneurs, and the essentiality of prioritizing personal well-being. The Impact of Toxins on Health Dr. Savage outlines the pervasive effects of toxins on health, highlighting their link to chronic diseases and the necessity of understanding biological factors impacting aging and weight loss. Therapies for Entrepreneurs The discussion explores practical therapies offered by Dr. Savage, emphasizing the importance of comprehensive tests and personalized treatments for entrepreneurs. Prioritizing Personal Well-being Dr. Savage shares his personal journey and emphasizes the need to prioritize personal health over work. The conversation focuses on exercise, nutrition, and maintaining balance for overall well-being. Toxins in the Environment The episode sheds light on the widespread presence of chemicals in the environment, advocating for natural food consumption and effective water filtration systems to minimize exposure to toxins. Dr. Savage's Personal Health Journey Dr. Paul Savage shares his personal experience of health struggles and emphasizes the importance of hormonal treatment and a holistic approach to wellness. Detoxification and Plasma Exchange The discussion delves into the significance of detoxification and the potential benefits of plasma exchange in rejuvenating overall health. The Role of Testosterone Therapy Dr. Savage provides insights on testosterone therapy, debunking common myths and emphasizing its potential to prevent conditions like prostate cancer and heart attacks. A Holistic Approach to Health The episode concludes with Dr. Savage advocating for a holistic approach to health, incorporating nutrition, exercise, sleep, stress management, and detoxification to promote longevity. Two Other Episodes You Should Check Out Cracking the Code of The Natural Law: Amish Shah’s Secrets to Hustle, Health, and Healing Rewiring Your Brain for Success with John Assaraf Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of <a hr
S1 E567 · Fri, January 12, 2024
PR Innovation and Branding in the Digital Age with Lisa Buyer
In this episode of Hustle and Flowchart, guest Lisa Buyer joins host Joe Fier to discuss the evolving landscape of public relations, marketing, and wellness. Lisa emphasizes the use of energy frequencies to reduce stress and anxiety, and the impact of emerging technologies on PR. As a seasoned PR professional, Lisa shares her expertise on maintaining a positive mindset, wellness in the digital world, and the importance of building relationships in public relations. The Power of Energy Frequencies Lisa Buyer introduces the impact of energy frequencies on reducing stress, citing scientific evidence supporting the positive impact of sound frequencies and energy work on the brain and body. Embracing Wellness in PR Joe Fier and Lisa discuss the importance of wellness practices, breath work, and technology for managing anxiety and promoting calmness in the fast-paced digital world. Navigating the Changing PR Landscape Lisa reflects on her 20-year experience in the PR industry, highlighting the need to stay current with technology, integrate visuals and search engines into PR strategies, and create earned media through brand publications and podcasts. The Influence of AI in PR Lisa shares her perspective on the role of AI in PR, emphasizing the need for a creative and personalized approach to avoid the lazy use of AI tools for mass outreach. Staying Ahead in Digital Marketing Both Lisa and Joe emphasize the importance of staying ahead of the curve in digital marketing, exploring new platforms, and integrating SEO and social media optimization into PR practices. Two Other Episodes You Should Check Out How To Use Social Media For Branding And PR with Lisa Buyer Mastering YouTube Content Creation and Leveraging AI Tools with Matt Wolfe Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Connect with Lisa Buyer on LinkedIn Check out the Modern PR Secrets Course </li
S1 E566 · Tue, January 09, 2024
The Warrior’s Code: Embracing Fear, Adversity, and Play in Life and Business with Frank Shamrock
Famed MMA fighter Frank Shamrock joins Joe Fier on this episode of Hustle and Flowchart. The conversation delves into Frank's expertise in martial arts, physical health, and mental strength, sharing insights into his personal journey and the principles that have guided his success. The Concept of Physical Exchange and Facing Adversity Frank Shamrock discusses the metaverse as a platform to confront fears and anxieties, drawing parallels to overcoming adversity in life using mental and visualization techniques. Reshaping the Perception of Martial Arts and Combat Sports Reflecting on his UFC career, Frank emphasizes the role of communication and messaging in reshaping the perception of martial arts and combat sports to elevate its significance and impact. Preventing Health Problems and Extending Lifespan Frank highlights the importance of personalized daily maintenance, exercise, and accessing collective knowledge for informed wellness decisions, emphasizing its potential to significantly extend lifespan. The Psychological Impact of Law Enforcement and Mental Strength The conversation delves into the psychological stress and uncertainty faced in law enforcement, reinforcing the importance of mental strength, mindset, and respect within the sport of MMA. Building Confidence and Teamwork Skills in Corporate Environments Frank shares insights on how martial arts and bare-knuckle boxing can effectively build confidence, communication, and teamwork skills in high-stress corporate environments. Two Other Episodes You Should Check Out Cracking the Code of The Natural Law: Amish Shah’s Secrets to Hustle, Health, and Healing Why Entrepreneurs Struggle with Happiness with Joe Fier Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra See the latest from Frank Shamrock Grab your copy of "Mixed Martial
S1 E565 · Fri, January 05, 2024
Unleash Courage: Building Conviction and Confronting Fears with Ryan Berman
In this episode, Joe Fier is joined by Ryan Berman to discuss unleashing courage to build a world changing brand. Ryan highlights the pivotal role of brand and culture and emphasizes the challenges faced by chief marketing officers in today's corporate structure and the impact of remote work on company culture. The conversation delves into the importance of language and communication in shaping company culture, along with strategies to address fears within companies. They also touch on the challenges of feeling overwhelmed in work and life. Unleashing Courage: Build, Lead, and Thrive Addressing fear and change head-on is key to your success, but how do you do it effectively? Ryan and Joe uncover the intricacies of this theme, emphasizing the significance of building conviction and leading with courage to seize opportunities in an ever-changing world. Confronting Fear: Embracing the PRICE Framework Discover the power of the PRICE framework, as Ryan Berman guides you through a practical approach to build conviction and confront fears. Unveil the levers of courage – knowledge, faith, and action – to make courage a tangible asset in your life. Creating a Supportive Community: The Power of Friendships Explore the impact of forming genuine friendships in business, leading to a supportive professional environment. Learn how to build a community of like-minded individuals and combat the loneliness often associated with leadership. Embracing Change: The Art of Adapting and Innovating Unlock the secrets to embracing change and driving positive transformations. Ryan Berman and Joe Fier discuss their experiences of adapting to and driving change, underscoring the importance of resilience and adaptability. Shaping Your Courageous Path As we wrap up, we highlight key takeaways and reinforce the significance of addressing fear, driving change, and forming resilient communities. We urge you to dive deeper into this transformative theme to unleash your potential and lead with courage in every aspect of your life. Two Other Episodes You Should Check Out From Grassroots To Greatness with Lloyed Lobo How To Be Seen & Unleash Your Authentic Brand with Jen Gottlieb Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Networ
S1 E564 · Tue, January 02, 2024
Rewiring Your Brain for Success with John Assaraf
In this episode of Hustle and Flowchart, host Joe Fier engages in an insightful conversation with guest John Assaraf, a renowned expert in behavioral neuroscience and psychology. Together, they delve into the inner workings of the brain and the significance of understanding and reshaping thought processes to achieve personal and professional success. Neuroscience and Goal Achievement John Assaraf elaborates on the brain's GPS system for achieving goals, the impact of stress, and overcoming obstacles through self-awareness and prioritization using the GOPA method. The Subconscious Mind and Habit Formation The discussion explores the influence of the subconscious mind on everyday habits and the process of retraining thought and behavior patterns consciously. Effecting Change Through Innercises Assaraf introduces the concept of "innercising" as a daily practice to activate specific neurons through language patterns and emotional centers, leading to the formation of permanent patterns. The Power of Commitment The importance of commitment versus interest in achieving goals is emphasized, highlighting the need to upgrade knowledge, align beliefs with goals, and create habits that support strategies. Visualization and Self-Reflection The episode covers visualization, affirmations, and the significance of self-reflection in identifying and addressing limiting beliefs while aligning them with personal and professional goals. Developing High-Performance Habits Assaraf stresses the need to develop habits for high-performance activities, outlining the concept of habit stacking and gradual progress in behavior change. Creating Neural Linking through Habit Stacking The conversation explores Hebb's Law and the implementation of habit stacking to establish healthy patterns and reduce resistance towards new habits. The Practice of "Innercising" John Assaraf demonstrates the "innercise" technique and how it can be used for consistent behavioral and motivational activation. Rewiring the Brain for Success The episode concludes with insights into rewiring the brain for success, touching on John Assaraf's personal journey and struggles, as well as the potential for personal transformation beyond age-related limitations. Two Other Episodes You Should Check Out How To Build Tiny Habits That Stick with BJ Fogg Harnessing Intuition: Masculine and Feminine Energies in Business with Molly Hamill Resources From Episode Accelerate growth with <a href= "https
S1 E563 · Fri, December 29, 2023
I Made An AI Clone Of Myself with Joe Fier
In this episode, Joe Fier wraps up 2023 by introducing AI Joe, the AI version of himself. Together they discuss how Delphi AI and technology have enhanced the podcast throughout the year. They also delve into the themes of 2023, personal development, embracing change, and leveraging emerging technology. Embracing Change Joe and AI Joe delve into the importance of embracing change, sharing insights on reshaping and expressing one's message to the world. Leveraging AI Technology The discussion focuses on the potential of AI in streamlining business processes, enhancing personalization, and building communities around brands, emphasizing the empowering aspects of leveraging AI tools. Enhancing Brand Building The episode explores ways to infuse brands with authenticity and empathy, discussing the use of AI to amplify brand voice and storytell in, as well as the significance of maintaining authenticity. Conclusion The episode wraps up with a reflection on the rapid advancements in AI technology, encouraging listeners to embrace technology to amplify their impact, connect with their audience, and deepen their insights and connections. Overall, the episode offers valuable insights on the evolving role of AI in content creation, brand building, and audience engagement, while also providing practical resources for listeners to delve deeper into the AI landscape. Two Other Episodes You Should Check Out Mastering Change: Unleashing Your Potential in a Rapidly Evolving World with James Schramko Mastering YouTube Content Creation and Leveraging AI Tools with Matt Wolfe Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Create a FREE Clone of yourself with Delphi Check out AI Joe for yourself Want to know the latest AI Tools? Check out Future Tools The podcast is now on YouTube!!! <a href= "https://
S1 E562 · Tue, December 26, 2023
Retired at 28: Growing Wealth through Real Estate Investing Dallas Hileman
In this episode of Hustle and Flowchart, Joe Fier sits down with Dallas Hileman, a successful entrepreneur and real estate investor, to delve into the importance of recognizing and capitalizing on opportunities. Dallas shares his journey in of retiring at 28 by building a thriving real estate business and offers valuable insights into real estate investment and coaching. Embracing Opportunities Dallas reflects on the correlation between effort and luck, emphasizing the need to be open-minded and prepared to seize opportunities for growth and success. Navigating Real Estate Ventures Dallas shares insights into self-managing properties, discussing the benefits of higher rents, lower expenses, and minimal time commitment compared to using property management companies. Coaching Business Expansion and Automation Dallas outlines plans to expand his coaching business and leverage technological expertise to automate processes and achieve rapid growth. Recognizing Potential in Real Estate Investments From initial apprehension to building a thriving real estate business, Dallas shares his journey, stressing the significance of running conservative property analyses and embracing fixer-uppers. Property Management Strategies Joe and Dallas delve into the challenges of property management in current market conditions and discuss negotiating strategies and diversification. Two Other Episodes You Should Check Out Markian Sich – How To Create Passive Income From Real Estate Scott Carson: How A Master Digital Marketer Uses His Skills To Crush It In Real Estate Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Check out The Landlord Academy Listen to Dallas' New Podcast: Landlord Academy: Own Your Freedom Contact Joe: joe@hustleandflowchart.com Thanks for tuning into
S1 E561 · Fri, December 22, 2023
Top Tools for the AI Powered Business Podcaster with Joe Fier
In this episode, Joe Fier shares insights on leveraging AI-powered tools to enhance your business podcast. He discusses the latest tools and strategies to streamline content production, marketing, and distribution in the podcasting space. Leveraging Rephonic for Audience Analysis Joe explains how Rephonic aids in identifying target audiences and potential guesting opportunities by analyzing listener data, providing valuable insights for podcast growth. Delphi.ai: Content Cloning and Personalized Voices The discussion delves into the capabilities of Delphi.ai, a tool for cloning content and creating personalized voices, offering innovative ways to enhance podcast and YouTube content. Generating AI Content with Castmagic Castmagic's role in generating AI content from audio or video files is highlighted, emphasizing its versatility in creating a wide range of content for various platforms. Strategies for Targeting Podcast Listeners Joe emphasizes the importance of targeted marketing strategies, including referral, organic, and paid marketing, to reach and engage podcast listeners effectively. Creating Video Clips and Social Media Management Insights are shared on utilizing tools for creating video clips and effectively managing social media content to amplify the reach and impact of podcast episodes. Two Other Episodes You Should Check Out How To Get Introduced to Anyone You Want: The Dream 100 Strategy with Joe Fier PodTours and Community Building with Chris Krimitsos Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Snag your spot in the Business Podcaster Accelerator Use ChatGPT to start prepping for your guest Check out Squadcast and Descript Plug you
S1 E560 · Tue, December 19, 2023
Unleashing Untapped Potential: From Corporate Lawyer to Holistic Business Coach with Briony McKenzie
In this episode, Briony McKenzie shares her journey of transforming from a corporate lawyer to a coach, and how she navigated the challenging transition. Join Joe and Briony as they delve into Briony's experience with embracing scarcity and coaching culture in New Zealand, evolving her business, and emphasizing the importance of leadership, delegation, and financial awareness. Transitioning from Corporate Career to Coaching Briony discusses her shift from a corporate career to coaching, highlighting the scarcity of coaches and personal growth culture in New Zealand at the time, and the inspiration that led her to pursue coaching. The Ripple Effect of Coaching Programs in New Zealand Briony emphasizes the impact of her coaching programs in New Zealand, and her mission to bring positive energy back home from her experiences in America and Australia. Simplifying Focus and Creating a Full Customer Journey The importance of simplifying focus and creating a full customer journey is discussed, along with the challenge of letting go of unnecessary offerings to avoid diluting the community's potency. Understanding and Utilizing Financials for Business Growth Briony highlights the significance of using data, making informed decisions, and understanding the financial aspects of business to alleviate anxiety and make future forecasts. Importance of Self-Compassion and Continuous Learning Joe and Briony stress the value of self-compassion and continuous learning in business and individual journeys, and the importance of financial awareness for growth and hiring decisions. Two Other Episodes You Should Check Out Harnessing Intuition: Masculine and Feminine Energies in Business with Molly Hamill Conquer Success: The Power of Buying Back Your Time with Dan Martell Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Connect with Briony on Untapped.nz Follow Untapped HQ on Instagram</
S1 E559 · Fri, December 15, 2023
PodTours and Community Building with Chris Krimitsos
Chris Krimitsos returns in this insightful episode to discuss pod tours, community building, and the impact of AI on content creation. Chris Krimitsos, an entrepreneur and the mastermind behind the successful Podfest event, provides valuable insights into building genuine connections with your audience and leveraging the power of community in business. Importance of Personal Connections Chris discusses the significance of face-to-face connections with clients and the impact of pod tours on business differentiation and sales. Leveraging "Dollar a Day" Marketing Strategy Exploring the effectiveness of the "dollar a day" marketing strategy and its role in reaching target audiences efficiently. The Role of PodMatch in Monetization Understanding how PodMatch facilitates matching guests with relevant podcasts and provides opportunities for podcast monetization. Building Genuine Community and Brand Culture Insights into establishing a powerful community around a brand and the importance of cultural values in community building. AI Tools in Content Creation The influence of AI in content creation and the need to maintain authenticity and uniqueness while leveraging technology. Insights into Podfest and Community Engagement Chris shares valuable insights into Podfest and its role in fostering engagement and connectivity within the podcast community. Two Other Episodes You Should Check Out Dennis Yu – How To Build A Recognizable Brand Using $1 Ads How to Level Up Your Business with Podcast Guesting Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Check out Podfest Join Joe's Podcast Accelerator CastMagic PodMatch <a href="https://ww
S1 E558 · Tue, December 12, 2023
Conquer Success: The Power of Buying Back Your Time with Dan Martell
On today's episode, Joe Fier and Dan Martell engage in an insightful conversation about personal vision, sustainable growth, and leveraging systems for business success. From leadership approaches to AI integration, they cover a range of strategies and experiences that entrepreneurs can adapt to enhance their business operations and personal development. The Buy Back Your Time Principle Dan Martell introduces the "Buy Back Your Time" principle and shares insights on hiring, delegation, and optimizing workflows to minimize friction and reclaim valuable time for entrepreneurial growth. Creating Predictability in the Chaos of Entrepreneurship The hosts delve into the chaotic nature of entrepreneurship and explore effective strategies to introduce predictability and stability within business operations. Investing in Skills, Beliefs, and Collaborative Problem-Solving The conversation centers around the significance of personal development and collaborative problem-solving, emphasizing the need for constant improvement and adaptive leadership approaches. The Power of AI in Business Growth Dan Martell and Joe Fier highlight the transformative impact of AI in business, discussing the tools and techniques that entrepreneurs can leverage to enhance scalability and collaboration. Dan's Personal Journey and Transformation through Software Dan opens up about his personal journey, sharing pivotal moments where software and systems played a crucial role in transforming his business and life. Two Other Episodes You Should Check Out Doubling Your Energy and Focus: Hacks to Boost Efficiency and Get More Done with Tanessa Shears Discovering Fulfillment: Entrepreneurial Success & Contentment with Gregory Shepard Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Connect with Dan at www.danmartell.com or on
S1 E557 · Fri, December 08, 2023
Why Podcasts Might Be Your Best Marketing Bet in 2024 with Joe Fier
In this episode, Joe Fier shares insights on why podcasting has evolved into a versatile and impactful marketing tool and discusses a four pillar approach to leveraging podcasting as a marketing hub in 2024. Guest Selection and Leveraging Other People's Audiences Joe highlights the significance of guest selection in harnessing the right audience and leveraging other people's audiences to grow brand visibility and authority. Content Production Learn the tools that Joe recommends for high-quality audio and video recording to capture content that can be repurposed across various platforms for broader reach. Formulating a Content Distribution Plan The significance of formulating a content distribution plan to maximize reach and visibility by distributing the podcast content across various platforms is discussed. Marketing Your Podcast: Referral, Organic, and Paid Marketing Strategies Joe delves into the strategies of referral, organic, and paid marketing, emphasizing the importance of an effective marketing plan to amplify content and engagement. Two Other Episodes You Should Check Out How To Get Introduced to Anyone You Want: The Dream 100 Strategy with Joe Fier How to Level Up Your Business with Podcast Guesting with Joe Fier Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Check out Squadcast and Descript Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrep
S1 E556 · Tue, December 05, 2023
Harnessing Intuition: Masculine and Feminine Energies in Business with Molly Hamill
In this episode of Hustle and Flowchart, Joe Fier engages in a thought-provoking conversation with Molly Hamill, an expert in using human design and intuition to help individuals achieve clarity and balance in their businesses and personal lives. Together, they explore the significance of intuition and the interplay between masculine and feminine energies in decision-making and success. Molly offers valuable insights and practical tips for listeners to enhance their self-awareness, trust their intuition, and align their business goals with their authentic selves. Nurturing Intuition with Human Design: Molly introduces the concept of human design and its role in identifying open centers to receive intuitive information. The importance of creating structured time blocks for connecting with intuition and the need to slow down and listen to intuition are discussed, emphasizing the impact on decision-making in business and personal life. Balancing Masculine and Feminine Energies in Business: The conversation delves into the significance of tuning into intuition for business success and the challenge of creating space to allow solutions to emerge. Molly highlights the current energetic era of balancing the masculine and feminine, emphasizing the importance of discovering personal passions and superpowers amidst technological innovation. Integrating Technological Tools with Authenticity: Molly emphasizes the need for integrating technological tools while staying authentic and original, pointing out that over time, the practice becomes joyful and leads to creative insights. Joe highlights the opportunity for personal exploration and joy outside of work, underscoring the importance of finding balance in practices like meditation. The Significance of Breath for Alignment and Intuition: The discussion shifts to the significance of breath as a biofeedback for alignment and intuition connection. Molly and Joe share their experiences with using tools like continuous blood glucose monitoring devices and Apple watches for stress understanding and balancing energy, highlighting the transition from rigid tracking to finding balance in practices like meditation. Trusting Intuition for Balanced Decision-Making: Molly and Joe discuss the importance of trusting intuition and finding a balance between masculine and feminine energies in work and life. They highlight the need for balance and the right use of hustle energy, emphasizing the importance of using the mind differently and recognizing behavioral red flags as tools for self-awareness. Two Other Episodes You Should Check Out Angelo Sisco – The Identity Alchemist <a href= "https://hustleandflowchart.com/
S1 E554 · Tue, November 28, 2023
From Grassroots To Greatness with Lloyed Lobo
On this episode of the Hustle and Flowchart podcast, host Joe Fier dives deep into the world of building iconic brands with community-led growth with special guest Lloyed Lobo. Lloyed, the co-founder of Boast.AI, shares his incredible journey from struggling startup to eight-figure success. Lloyed discusses the challenge of relatability when showcasing successful companies like Tesla and Apple, and how he overcame skepticism from potential customers to build a thriving community around his own company. He reveals the strategies and tactics that propelled Boast.AI to reach $10 million in annual recurring revenue without relying on marketing or investors. One key aspect Lloyed stresses is the importance of finding your tribe and building meaningful relationships with other founders. He shares how his meetup transitioned to an online format during the pandemic, resulting in a significant increase in subscribers and even catching the attention of investors. The power of community takes center stage in this episode, as Lloyed highlights its role in creating purpose and fostering a sense of belonging. He also provides practical advice on organizing successful events, inviting the right speakers, and attracting sponsors. Lloyed's new book, "From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community-led Growth," serves as both a guide and a source of inspiration for entrepreneurs looking to skyrocket their businesses through the power of community. Understanding the Challenges of Building a Community: Lloyed highlights the difficult journey of finding a target audience and gaining their trust, emphasizing the significance of relatability when discussing successful companies like Tesla and Apple. Leveraging the Power of Community: Lloyed shares the remarkable story of how Boast AI reached $10 million in ARR without marketing or investors, completely relying on the power of community. He discusses the importance of passion, a sizable niche, propensity to pay, and ease of access. Practical Tactics Lead to Success: Rather than seeking high-level inspiration, Lloyed advocates for the practical guidance and support that can be provided by founders at a similar level of success. He highlights the need for actionable advice and specific tactics. Community Growth During the Pandemic: Lloyed explains how he transitioned his meetup to an online format during the pandemic, resulting in a significant increase in subscribers. This shift led to investors acquiring a majority stake in his company. The Power of Purpose and Companionship: Lloyed reflects on his experiences during a war in his childhood and how it taught him the importance of community and companionship in driving impact and purpose. Nurturing a Community for Sustainable Success: Lastly, Lloyed shares insights on the importance of consistency, understanding the customer's circle of influence, and creating a sense of
S1 E553 · Fri, November 24, 2023
How To Get Introduced to Anyone You Want: The Dream 100 Strategy with Joe Fier
In this episode of Hustle and Flowchart, host Joe Fier shares his proven strategy for connecting with influential people in any industry. Known as the Dream 100 Strategy, Joe explains how this inbound approach has allowed him to get connected to some of the biggest names in the marketing and entrepreneurship space. With simple techniques and automation tips, Joe shows listeners how to attract the attention of their target audience and build valuable relationships with industry experts. HINT: You don't need one... Discover how to leverage other people's platforms to exponentially grow your brand and connect with your target audience. Podcast guesting is often overlooked as one of the most effective ways to reach a wider audience and establish credibility in your niche. Contrary to popular belief, you don't need to have your own podcast to benefit from podcasting. By being a guest on various shows, you can tap into existing "virtual stages" and captivate audiences that are already engaged. Listen as Joe shares a step-by-step process to make the most of podcast guesting. And if you want to go even deeper, check out this special invitation: If you want to scale your brand, business, and community with podcasting, watch the video above and Join the Business Podcaster Accelerator & Mastermind . There are only 25 spots available - be quick and sign up or email me here to see if you're a good fit. Now let's get into the episode... Don't miss out on the endless opportunities that podcast guesting offers. Start leveraging other people's platforms to increase your brand's visibility, grow your audience, and establish yourself as an authority in your industry. Listen to this episode for actionable tips and strategies to make the most out of podcast guesting! The Power of Inbound Connections: Joe dives deep into the Dream 100 strategy - a powerful inbound approach that has helped him connect with some of the biggest names in marketing, entrepreneurship, and the expert space. This strategy is so effective that he couldn't keep it to myself, and has already shared it with friends, clients, and partners who have seen amazing results. Setting Up Your Dream 100: To implement this strategy, all you need is a Google Sheet and a Google-based email. Create a list of 100 people who align with your target audience and have the potential to bring significant value to your brand. This list could include celebrities, industry influencers, authors, experts, and thought leaders. Don't be afraid to dream big, but also include individuals who are just a couple of degrees of separation away from you. Sharing Your Dream 100 List Strategically: Now, here's the secret sauce: attach this Google Sheet to the bottom of every email you send, using it as part o
S1 E552 · Tue, November 21, 2023
Breaking Free from Entrepreneurial Burnout: How Virtual Assistants Transformed A Business with Jen Lehner
In this episode, Jen Lehner and Joe Fier discuss the importance of delegating tasks and utilizing virtual assistants to scale businesses effectively. Jen emphasizes the benefits of outsourcing social media and tech-related tasks, as well as the value of creating SOPs for knowledge transfer. They also explore the combination of technology and humanity, the role of workflows, and the use of AI for data analysis. Jen shares her tips for the hiring process, emphasizing trust and flexibility. The episode concludes with insights into entrepreneurship, burnout, and the need to free up time to focus on essential tasks. Delegating Social Media and Tech-Related Tasks: Jen Lehner explains how outsourcing social media and tech-related tasks can alleviate bottlenecks in businesses. She highlights the importance of finding high-quality courses and trusting virtual assistants to learn and implement tasks like SEO and Pinterest. Creating Standard Operating Procedures (SOPs) for Knowledge Transfer: Jen emphasizes the significance of creating SOPs using tools like Loom videos. By explaining tasks and reasons behind them, founders can transfer knowledge to virtual assistants who will then translate the videos into documents with screenshots for future reference. Combining Technology and Humanity in Business: Joe and Jen discuss how technology, such as AI, can be used for data analysis while acknowledging the role of virtual assistants in organizing and structuring data. They explore the need for workflows and the benefits of tools like Claude dot AI for handling large amounts of data. Hiring and Trusting Virtual Assistants: Jen shares her insights on the hiring process, advocating for trial weeks to screen candidates. She emphasizes the importance of trust and flexibility and provides tips for messaging, agreements, and payment during the trial period. The Entrepreneurial Journey and Burnout: Jen reflects on her entrepreneurship journey, highlighting the highs and lows she has experienced. She discusses the concept of "the dip" by Seth Godin and shares her experience with burnout, leading her to delegate tasks and focus on more critical aspects of her business. Two Other Episodes You Should Check Out From Corporate Conformity to Creative Freedom: Chris Mason’s Revolution in Breakthrough Advertising Leveling Up Your Brand: The Secrets to Creating a Strategic Advantage with Brad Costanzo Resources From Episode <li aria-level="
S1 E551 · Thu, November 16, 2023
How to Level Up Your Business with Podcast Guesting
In this episode of the Hustle and Flowchart podcast, Joe Fier breaks down the often-underutilized form of media – podcast guesting. Do you want to grow your brand, business, and community but don’t have a podcast? HINT: You don’t need one… Discover how to leverage other people’s platforms to exponentially grow your brand and connect with your target audience. Podcast guesting is often overlooked as one of the most effective ways to reach a wider audience and establish credibility in your niche. Contrary to popular belief, you don’t need to have your own podcast to benefit from podcasting. By being a guest on various shows, you can tap into existing “virtual stages” and captivate audiences that are already engaged. Listen as Joe shares a step-by-step process to make the most of podcast guesting. And if you want to go even deeper, check out this special invitation: If you want to scale your brand, business, and community with podcasting, watch the video above and Join the Business Podcaster Accelerator & Mastermind . There are only 25 spots available – be quick and sign up or email me here to see if you’re a good fit. Now let’s get into the episode… Don’t miss out on the endless opportunities that podcast guesting offers. Start leveraging other people’s platforms to increase your brand’s visibility, grow your audience, and establish yourself as an authority in your industry. Listen to this episode for actionable tips and strategies to make the most out of podcast guesting! Table of Contents Who Do You Want to Be a Fan of Your Brand? Nail Your First Impression Create an Endless Referral Machine <a class= "ez-toc-link ez-toc-heading-4" title=
S1 E550 · Tue, November 14, 2023
The Two-Week Vacation Test: Building a Successful Business that Runs Without You with Austin Netzley
Hustle and Flowchart is back! And on today's episode, Joe Fier sits down with Austin Netzley to discuss the importance of achieving time freedom and building profitable assets. Austin shares his own experiences with burnout and how he transformed his businesses to run without his constant involvement. They dive deep into topics such as systems, delegation, writing books as marketing tools, and the power of disconnecting from work. Austin provides valuable insights and actionable strategies for listeners to implement in their own lives and businesses. Stress Management Joe and Austin open the discussion by highlighting the importance of being aware of stressors and identifying their causes. They emphasize the value of writing down stressors as a way to problem-solve and find solutions. Power of Writing Austin shares his experience of writing books as marketing tools, explaining how they have consistently generated clients and revenue for his businesses. He encourages listeners to consider writing books as a valuable asset for their coaching or professional services business. Achieving Time Freedom Austin details his journey from burnout to building businesses that can run without his constant involvement. He emphasizes the significance of taking time off, implementing systems, and creating a culture of systems within the team. The Two-Week Vacation Test Austin introduces the concept of the two-week vacation test, which gauges the health of a business and its ability to function without reliance on the owner. He outlines the steps involved in gradually achieving time freedom, starting with taking evenings off and progressing to longer periods of time away from the business. A Productive Routine Joe and Austin discuss the importance of reflecting on the day, planning for the next day, and using triggers to separate work and personal energy. They highlight the crucial role of sleep for brain health and productivity. Systems for Efficiency Austin emphasizes the power of systems in increasing efficiency and delegation within a business. He explains different forms of systems, such as templates, processes, checklists, and software applications. Austin recommends starting with simple tools like spreadsheets before exploring more advanced options. Overcoming Addictive Work Habits Austin shares his personal experience of detachment from his business during a 10-week vacation, and the positive impact it had on his mental well-being and productivity. He encourages listeners to be aware of addictive work habits and urges them to train their teams to be more proactive and autonomous. The Impact of Writing Books Joe and Austin emphasize the effectiveness of writing books as marketing tools and assets. They discuss how books can bring immense value to businesses, generating clients and revenue. Austin shares his goal of writing a book every year and provides insights into how books have been the number o
S1 E549 · Tue, November 07, 2023
Mastering YouTube Content Creation and Leveraging AI Tools with Matt Wolfe
On today's episode, Matt Wolfe is back to discuss his YouTube channel, AI tools, and strategies for creating captivating videos. Matt shares his insights on generating attention-grabbing titles and thumbnails, hooking viewers from the beginning of a video, and analyzing metrics for video success. Together, Matt and Joe delve into the importance of delivering on the promise made by the title and thumbnail, as well as the challenges of staying consistent in an ever-changing YouTube landscape. Analyzing YouTube Videos and the Importance of Titles Matt shares his expertise in analyzing YouTube videos and highlights the significance of intriguing and open-ended titles. He discusses his approach to crafting captivating titles and how they influence viewers' decision to click and engage with a video. AI Tools for Content Creation and Optimization With the help of AI tools like VidIQ and ChatGPT, Matt explores the possibilities of generating alternate titles and brainstorming content ideas more efficiently. He sheds light on the benefits and limitations of using AI suggestions in the content creation process. YouTube Channel, Growth Strategies, and Income Streams As an AI-focused content creator on YouTube, Matt shares his journey, growth strategies, and multiple income streams tied to his channel. He discusses the metrics that matter to him, the importance of consistent content creation, and strategies for gaining new subscribers. The Power of Thumbnails, Hooks, and Attention-Grabbing Content Matt could not emphasize enough, the impact of thumbnails and hooks in capturing viewers' attention and driving engagement. He discusses the importance of delivering on the promise made by thumbnails and headlines, and shares his approach to hooking viewers in the first 15 to 30 seconds of a video. Favorite AI Tools and Their Applications in Content Creation Matt reveals his go-to AI tools, including Midjourney, Leonardo, and Stable Diffusion, and explains how he uses them to enhance his video editing process. He also explores the applications of AI tools like Perplexity, Claude, and ChatGPT's Code Interpreter for content research, summary generation, and coding tasks. Creating Intrigue and Ensuring Delivery Matches the Promise Matt also delves into the struggle of creating effective titles and thumbnails, acknowledging the constantly changing landscape and the role of experimentation. Emphasizing the importance of captivating viewers with valuable content in a fast-paced environment like YouTube. Two Other Episodes You Should Check Out Top 10 AI Tools All Entrepreneurs Need To Be Using with Matt Wolfe <a href= "https://hustleandflowchart.com/innovatin
S1 E548 · Fri, November 03, 2023
How To Be Seen & Unleash Your Authentic Brand with Jen Gottlieb
In this episode of the Hustle and Flowchart podcast, host Joe Fier sits down with Jen Gottlieb, a performer, actress, and founder of a company that helps entrepreneurs build profitable brands online. In this insightful conversation, Jen shares her journey of self-discovery and finding her true purpose, as well as the importance of building an authentic brand online. And she just released her new book, BE SEEN: Find Your Voice. Build Your Brand. Live Your Dream . Grab a copy of your own to dive deeper into what Jen shares with us! From her experience in the entertainment industry to her expertise in PR and media, Jen provides valuable insights and actionable strategies to help listeners unleash their authentic brand and truly connect with their audience. Becoming the Person You Think You Should Be Jen reflects on her past experience of feeling the need to become the person others expected her to be and relying on external validation. She shares how this mindset had a negative impact on her and emphasizes the importance of staying true to oneself. Starting Small: Building Relationships for Podcasting Success Jen advises against cold pitching the biggest podcasts and recommends starting with smaller, more familiar podcasts to build relationships. She shares the value of relationship building in the podcasting world. PR and Media: Going Beyond the Episode Jen highlights that 20% of the value of PR and media comes from the actual episode. She emphasizes the importance of utilizing and amplifying podcast recordings in other ways, such as incorporating them into press kits or creating new content. Unexpected Challenges and Lessons in TV Interviews Jen shares an unexpected experience during a TV interview, where she expected a fitness segment but ended up discussing her transition from hosting a show to becoming a celebrity fitness trainer. She emphasizes the importance of storytelling and leveraging unique stories to capture audience attention. The Evolution of the Acting Industry: Building an Online Brand Jen reflects on the changes in the acting industry and the increasing importance of building an online brand. She shares how having a strong online presence can make a significant difference in an actor's career. Embracing Failure: Taking Action Before Feeling Fully Prepared Jen emphasizes the importance of being brave and taking action, even if one feels unprepared. She believes that clarity comes from failure and taking action, and that fear should not hold anyone back from pursuing their goals. Combatting Comparison: Maximizing Your Virtual Presence Jen advises against wasting time scrolling and comparing one's progress to others. She highlights the importance of creating connections, content, and conversation on social media to build an authentic brand and engage with an audience. Build
S1 E547 · Thu, November 02, 2023
Mastering the Art of Letting Go: Finding Clarity in Business with Joe Fier
In this episode, Joe dives into the power of expressing your true, authentic self to build your tribe and attract your ideal people. He explores the journey of letting go of control after 550 episodes and 7 years of hustle with this show. Joe explains how consistency created opportunities to partner and expand his reach. He emphasizes the importance of having a clear vision and a north star to guide your decision-making. He's discovered that fully embracing your unique self is what enables you to magnetically draw your tribe over time. Joe also makes a big announcement about a partnership that aligns with his podcast's vision. He shares insights into the evolution of the show and how it aims to help entrepreneurs express themselves and expand their voices in ways that attract the right people to their business. Additionally, he provides tactical tips on owning your media, optimizing workflows, and leveraging partnerships to share your vision with wider audiences. Here are the key takeaways you can expect from this episode: Discover the importance of having a clear vision to guide your business journey. Learn how to strike a balance between your vision and embracing opportunities that align with your goals. Find out how to curate the right connections and collaborations for your podcast or personal projects. Explore the power of podcasting as an ultimate networking tool. Uncover the secret to turning your business into a networking machine. Gain insights into overcoming self-expression barriers as a business owner. Hear about the breakthroughs and transformations the hosts have experienced over the years. Learn how to maintain and adapt your vision as you progress through different seasons of life. Now, more than ever, it's crucial to have a clear vision and the courage to express yourself authentically. Don't miss this timely and important episode that will help you navigate the challenges and opportunities that lie ahead. While you're at it, please take a moment to review and subscribe to the Hustle and Flowchart podcast. Your support not only helps us grow but also allows us to reach and inspire more entrepreneurs like yourself. Two Other Episodes You Should Check Out Doubling Your Energy and Focus: Hacks to Boost Efficiency and Get More Done with Tanessa Shears Discovering Fulfillment: Entrepreneurial Success & Contentment with Gregory Shepard Resources From Episode <a
S1 E546 · Thu, October 26, 2023
Your Path To Online Success: Navigating SEO in the Age of AI with Sam Oh
In this episode, Joe chats with Sam Oh, a seasoned SEO expert and the VP of marketing for, Ahrefs. Discover the battle between Ahrefs and ChatGPT, exploring how AI can elevate your search experience. They discuss the challenges of ChatGPT in SEO, particularly in grasping the ever-changing landscape of search intent. Sam and Joe unveil how ChatGPT empowers users to ask hyper-specific questions, opening new frontiers in SEO. They also explore the evolving world of online search, shaped by AI and social platforms. The need to balance technological progress with retaining the essence of humanity is especially important now as technology progresses at an exponential rate. Additionally, they examine the distinct nature of SEO on YouTube, focusing on storytelling and creating unique journeys for unparalleled engagement. Finally, they highlight the core foundational principles of SEO – consistency and persistent effort across the right platforms. Unlocking 7-Figure Success Sam's Path to SEO Triumph: Learn more about Sam's remarkable journey from early SEO success to becoming a valuable asset at Ahrefs. Ahrefs The Art of Enriching Your SEO and Achieving Optimal Search Results: Discover the power of Ahrefs in transforming your website into an SEO powerhouse, driving you toward success. AI vs. SEO Leveraging AI to Supercharge Your Search Experience: Unveil the AI battle between Ahrefs and ChatGPT, and learn how AI can enhance your search capabilities. Beyond Recycled Content ChatGPT's SEO Challenges in the Dynamic World of Search Intent: Explore the limitations of ChatGPT in SEO, where understanding ever-evolving search intent is the key to success. The Age of Precision ChatGPT Unleashes Hyper-Specific SEO Capabilities: Dive into the world of ultra-specific queries made possible by ChatGPT, ushering in a new era of SEO. The Evolution of Search How AI and Social Platforms Are Redefining Online Discovery: Witness the dynamic shifts in online search as AI and social platforms redefine the way we discover information. Tech's Human Connection Balancing Progress with Preserving Humanity: Delve into the importance of infusing technology with a touch of humanity as we progress into the future. YouTube's Unique SEO Weaving Stories and Journeys for Unparalleled Engagement: Uncover the art of SEO on YouTube, where storytelling and the journey aspect create unparalleled uniqueness. The SEO Foundation Consistency and Compounded Effort Across Relevant Platforms: Learn the core principles of SEO – consistency and persistent effort across the right platforms. Two Other Episodes You Should Check Out Mastering SEO for Lead Generation Strategies for Converting Traffic Into Customers Wi
S1 E545 · Tue, October 17, 2023
Crafting Digital Expertise: Mastering Email Deliverability and Profit Expansion With Justin Keltner
In this episode, Joe Fier chats with Justin Keltner, where they explore innovative strategies for unlocking high-ticket sales without excessive spending. Justin highlights how his journey from a turbulent childhood pushed him headfirst into the entrepreneurial world, turning a chaotic past into a valuable asset. Operating behind the scenes, Justin serves as a digital Swiss Army knife, seamlessly connecting the dots and mastering systems that yield tangible results. He delves into the art of optimizing email deliverability, an invaluable tactic for amplifying the value provided to clients. Additionally, Justin underscores the potential for exponential profit growth by ingeniously repackaging existing products and services. Explore the crucial distinction between a "hired gun" and a technician in business. Learn to craft offers that address problems clients may not even be aware of, offering solutions that stand out in the marketplace. You definitely don't want to miss this one! Leveraging Hidden Value Turning Existing Assets Into Sales Gold: Discover how Castmagic's vibrant podcaster community transforms content creators into a force to be reckoned with. From Turbulence to Triumph A Journey of Healing Through Digital Connection: Justin's journey of finding solace and purpose in the digital world to escape a challenging and lonely childhood. The Entrepreneurial Survivalist Thriving in the Face of Adversity: How an entrepreneurial spirit became the survival strategy to overcome financial and emotional hardships. From Chaos to Order Navigating Chaos to Cultivate Order: Delve into how Justin turned a chaotic upbringing into a stable life and career. DIY Emotional Resilience Forging Emotional Strength in Solitude: Delve into the topic of the generational divide when it comes to personal development and understand how to develop emotional resilience and coping mechanisms, even in the absence of guidance. The Digital Swiss Army Knife The Email Scientist: How a lifetime of experience in the digital world allowed Justin to finally connect the dots, constructing systems, and wielding cutting-edge tech. Inbox Impact Elevating Engagement through Tactical Emails: Find out how to boost email engagement and craft messages that actually read. Repurposing Renaissance Revamp and Reap: Uncover the powerful strategy of repackaging your existing offerings to achieve exponential profit growth. The Offer's Essence Crafting Offers that Transform: Delve into the distinction between being a hired gun and a technician, focusing on crafting offers that yield real transformation. Results Over Hours Harnessing Impact over the Clock: Shift your mindset from selling hours to delivering results, unlocking long-term equity in the process. Two Other Episodes You Should Check Out <a href= "https://hustleandflowchart.com/embracing-uncertainty-a-creative
S1 E544 · Tue, October 10, 2023
Unraveling the Secrets of Successful Podcasting with Castmagic and Greg Wasserman
In this episode, Joe Fier chats with Castmagic's Head of Partnerships and Growth, Greg Wasserman. They delve extensively into the continuously changing podcasting arena, with a particular emphasis on Castmagic's transformative capacity to evolve a solo podcasting endeavor into a fully-fledged team operation. Greg sheds light on how Castmagic sets itself apart by fostering a vibrant community of podcasters who support each other through Slack.He emphasizes the importance of maintaining a growth mindset and the value of learning from every connection made in the podcasting world. Furthermore, Greg explores the multifaceted nature of podcasters as brands, emphasizing that success in podcasting goes beyond mere download numbers. He encourages podcasters to consider their entire online presence, including their websites and personal branding, as vital components of their journey. Castmagic, Greg explains, offers invaluable resources like show notes, enhancing SEO optimization and ultimately transforming podcast episodes into versatile content that can be shared across various media platforms. For my fellow podcasters, this is not an episode you want to miss! Podcasters United Forging Success Through Community Connections: Discover how Castmagic's vibrant podcaster community transforms content creators into a force to be reckoned with. The Infinite Potential of Conversations The Currency of Tomorrow's Opportunities: Unlock the potential of simple conversations and embrace a continuous learning mindset to chart extraordinary paths. Podcast Powerhouses Building Brands Beyond the Mic: Explore the multifaceted world of podcasters as individual brands and how Castmagic amplifies their influence. Beyond Downloads Your Downloads Are Not Everything: Delve into the art of attracting sponsors by recognizing the value of your entire podcasting ecosystem. SEO Showtime Elevating Visibility with Show Notes: Unleash the SEO potential of detailed show notes, now made easier than ever with Castmagic. Multiplying Content for Monetization Content Alchemy: Witness how Castmagic magically transforms one podcast episode into a treasure trove of content for your audience. AI Sorcery Castmagic's Personalized Podcast Assistant: From pre-production to post-production, see how Castmagic's AI lends a helping hand in crafting impeccable content. Embracing Imperfect Consistency The Imperfect Path to Success: Learn the art of achieving more with consistent content production, even if it's not flawless. Diverse Delights Tailoring Content for All Tastes: Discover the importance of diversifying your content to cater to the varied preferences of your audience. Foundational Knowledge The Essentials for Beginners: Uncover the foundational knowledge and website essentials every novice podcaster should possess. Consistency Chronicles The Journey to Triumph: Embar
S1 E543 · Tue, October 03, 2023
Becoming An Artpreneur: A Model for Creatives on Building a Profitable Business with Miriam Schulman
In this episode, Joe Fier chats with Miriam Schulman, a passionate artist, entrepreneur, and mindset expert. Miriam delves into the profound intersection of creativity and entrepreneurship, highlighting the need for creators to shift their focus from content generation to cultivating a dedicated client base. She emphasizes the undeniable efficacy of email marketing as a powerhouse tool for extending one's reach and engaging with a broader audience, even beyond the perceived power of Instagram. Miriam also addresses a prevalent entrepreneurial hurdle: pricing. She encourages entrepreneurs to shed their doubts and boldly set prices that reflect the true value of their offerings. Miriam champions a customer-centric approach, stressing the importance of aligning products with consumer desires and needs. She introduces her "Belief Triad," comprising self-belief, faith in one's product, and a profound connection with customers, as the crux of entrepreneurial success. Join Joe and Miriam as they navigate the dynamic landscape where creativity and commerce intersect, unveiling strategies and mindsets that can transform creative entrepreneurs into thriving business owners. Navigating the Creativity-Commerce Divide Crafting Clients, Not Just Content: Explore how striking a balance between creative content and cultivating connections with clients can reshape your entrepreneurial journey. The Power of a Simple Email Where Numbers Paint the Real Marketing Picture: Delve into the undeniable effectiveness of email marketing, its far-reaching potential compared to social media, and how it can transform your outreach strategy. Beyond the Feed Beyond Pretty Pictures to Profitable Connections: Discover the true purpose of Instagram – building meaningful connections with your audience, a practice that can significantly boost your revenue. Pricing With Pizzazz Breaking Free from the Confidence Conundrum: Uncover the mindset shift needed to set fair prices confidently and understand that value surpasses the allure of low costs. Procrasta-Learn How Overthinking Hinders Progress: Learn about the phenomenon of "procrasta-learning" and how it fuels self-doubt, preventing action. Customer-Centric Secrets Shifting from Self-Interest to Customer Satisfaction: Understand the importance of aligning your business with customer desires, rather than fixating solely on your own preferences. Crafting Irresistible Offers Turning Products into Must-Have Cravings: Explore the art of producing offerings that genuinely resonate with your target market and encourage purchase. Pricing Wizardry Maximizing Earnings Through Strategic Numbers: Dive into the intricacies of pricing strategy, calculating potential earnings at maximum capacity, and the importance of reevaluating when necessary. The Belief Triad Confidence in Yourself, Your Product, and Your Customer: Unearth the core pillars of s
S1 E542 · Thu, September 28, 2023
Entrepreneurial Brilliance: Finding Your Path and Building an Empire with Rob Moore
In this episode, Joe chats with Rob Moore, a remarkable serial entrepreneur, visionary, and author. Together, they chat about the journey of self-discovery and achievement. Rob's narrative is an inspiring odyssey, encouraging individuals to make decisions authentically and boldly embrace their true selves, even if it means taking calculated risks. Delve into the concept of setting unwavering standards rather than mere goals, showcasing how this transformative mindset shift can propel individuals toward unparalleled success. Rob also delves into the art of partnership, emphasizing the value of diversity and adaptability in entrepreneurial pursuits. Throughout the episode, listeners are guided through a narrative that encourages them to identify their unique strengths, continuously refine their purpose, and unlock their inner potential. Rob's profound insights extend to the realm of artificial intelligence, serving as a reminder of the crucial role humanity plays in shaping its technological destiny. This episode stands as a testament to the boundless possibilities that await those who dare to challenge conventions and chart their own extraordinary path. Sole Survivor Embracing Your Authentic Path: Imagine you're the last person on Earth when faced with decisions, would your decision change? Crafting Your Challenges Paving the Road to Your Destiny: Life becomes vibrant when you are solving problems that matter to you, instead of solving problems that matter to other people. Goals vs. Standards Your Unyielding Commitment to Greatness: Goals are what you want to achieve in the future, but standards are the non-negotiables today. Mirror of Creation The Mirror of the Universe: The universe mirrors your intent. Pour your authentic self into every endeavor, and the world will respond in kind. Neutral Canvas Shaping Life's Gifts and Curses: Nothing in life is inherently a curse or a blessing. It is human perception that imbues events with meaning. Embrace the Journey Finding Beauty in the Unexpected: As we fixate on our rigid visions of life, we often overlook the beauty hidden in its organic evolution. Embrace the journey's unexpected turns. Strengths and Synergy Building Success Through Collaboration: our strengths are your unique gifts to the world. Outsource your weaknesses to those who shine in those areas, allowing your synergy to create something great Balancing Acts The Pitfalls of Meeting Yourself: When considering partnerships, remember that two of the same coin may not necessarily guarantee success. Leap of Faith Kissing a Few Frogs: In the realm of business, not every leap leads to success. Be prepared to kiss a few frogs along the way. Sculpting Your Identity The Ever-Evolving Quest: Continue asking yourself questions about who you are and your purpose in life. Through relentless self-discovery and refinement, you wil
S1 E541 · Tue, September 26, 2023
The 'Mafia Offer' Strategy to Unlock Your Sales, Profits, and Impact with Caleb O’Dowd
In this episode, Joe dives into an electrifying conversation with Caleb O'Dowd, the entrepreneurial force who defied the odds to achieve success. Caleb's journey from a high school dropout to a thriving business owner is a testament to unwavering determination and an unquenchable thirst for marketing and advertising expertise. Listen in as Caleb shares his audacious pursuit of advertising legend Gary Albert, a mentorship that unlocked profound marketing insights applicable across online and offline domains. Caleb passionately emphasizes that success hinges on one's character and unique contributions, not formal education or extensive networks. Instead, he advocates for embracing failure as a guiding force, highlighting that even seasoned masters endure more setbacks than beginners dare to try. Discover Caleb's wisdom in becoming a devoted student of competitors, the value of long-term customer acquisition strategies, and the art of creating irresistible offers. Learn about the "killer offer" strategy, where you systematically eliminate every reason for potential rejection. Caleb's journey and insights underscore the transformative power of resilience, learning from failure, and crafting compelling offers that captivate your audience. If you want to feel inspired, this is definitely the episode for you! From Dropout to Expert Caleb's Journey to Entrepreneurial Triumph: Delve into Caleb's philosophy on grit and perseverance that allowed him to go from a high school dropout to thriving entrepreneur. Chasing Legends The Pig Ignorant Refusal to Give Up: Caleb's relentless pursuit of Gary Albert, a legendary figure in advertising, is a tale of determination and tenacity that led to a mentorship that changed his life. Mastering the Fundamentals Hands-on-Education: Under Gary Albert's tutelage, Caleb gained invaluable knowledge in the core tenets of marketing and advertising, an art that's often forgetting in the digital age. The Authenticity Advantage Your Passport to Success: Success hinges on two things, who you are and what you bring. Misstep Onto A Stepping Stone Embracing Failure: Failure will be your ultimate guide on the journey of entrepreneurial success. Failing Forward Mastering the Art of Failing: A master of his craft has failed more than a beginner has even tried. Spying on Success The Playbook for Outsmarting the Competition: One of the most enlightening forms of education in entrepreneurship is the study of your competitor's successes. Beyond the First Sale Unveiling the Secrets of Customer Capture and Funnels: A one-off sale is dangerous if you don't prioritize customer acquisition and building long-term sales funnels. Brick by Brick The Entrepreneur's Blueprint: Any successful business needs to develop comprehensive business models that encompass customer acquisition, monetization, and systemization. Not Failing Vs Succeeding A Fai
S1 E540 · Fri, September 22, 2023
Jay Abraham - Be The Victor, Not The Victim - Revisited
Welcome to this special episode of our podcast, featuring the legendary Jay Abraham - often dubbed as the $21.7 billion man and the highest paid marketing consultant. Today, we're revisiting an insightful episode from April 2020, a time of global uncertainty and panic due to the emergence of the pandemic. With shutdowns and business restrictions starting worldwide, we all felt lost and overwhelmed. I took the liberty to revamp this episode, removing outdated parts and enhancing the content to match our current reality. As I re-listened, I found myself fervently taking notes, impressed by Jay's expertise in strategic and nonlinear thinking, alliances, partnerships, and his aptitude to identify opportunities amidst adversity. The second notable highlight I wanted to share is Jay's recent collaboration with the renowned Roland Frasier, a podcast favorite, seasoned investor, and business strategist boasting over 1000 acquisitions. Together, they've penned 'Business Wealth Without Risk' , with the foreword by none other than Tony Robbins. Very timely (like in 2020), they have a free live event on September 23rd called "Business Wealth Without Risk". If you're quick, you might grab a spot, but if not, you'll definitely want first dibs on their book. Get signed up for free and all the details by clicking here. Prepare for an episode packed with unconventional wisdom. Equip yourself with strategies to navigate the present unpredictable business landscape, from emerging technologies to the uncertain economy. Dive in, enjoy, and join the conversation! “ If you have not just critical thinking, but consequential thinking and you understand probability and outcomes, then it’s not as daunting as you think. There’s only a finite number of scenarios that will probably happen ” - Jay Abraham And make sure to check out the other episode with Jay Abraham and Rich Schefren , as well as the latest episode with Roland Fraiser . Understanding Arbitrage: Jay Abraham begins by explaining the concept of arbitrage and its various interpretations in business. He advises focusing on a category that aligns with your knowledge base and familiarity to find opportunities for success. Fractionalization and Virtual Staffing: Abraham predicts a trend towards fractionalization and virtual staffing in businesses, emphasizing the need for traditional brick and mortar companies to adapt and offer virtual services to stay competitive. Strategic Alliances and Partnerships: Jay stress
S1 E539 · Wed, September 20, 2023
Innovating Tomorrow: Cracking the AI Code with Nathaniel Hunter
In this episode, Joe chats with Nathaniel, the AI visionary who unravels the clandestine world of artificial intelligence, exposing its pervasive influence on our daily lives and offering a glimpse into its extraordinary future. Join this electrifying journey through the AI cosmos, where AI silently orchestrates technological marvels that are poised to reshape our world. Listen to Nathaniel and Joe chat about how AI is not merely a trend but a cultural renaissance that challenges our conventional wisdom and propels us toward monumental shifts in thinking. As we voyage deeper into the AI realm, Nathaniel shares how this exponential juggernaut progresses at a pace where a single week's advancements rival a month's worth of updates in the analog world. The discussion evolves into the democratization of AI, granting access to knowledge, creativity, and power that was once the privilege of the few. Furthermore, they delve into the transformative impact of AI on entrepreneurship, offering a safety net for innovation, and a means to reclaim precious moments with loved ones. Together, they explore the moral compass of AI, shaping it as a force for good or evil, and contemplate the implications of technology's impending efficiency in reuniting us with nature and humanity. You don't want to miss this episode! The Unseen AI Revealing the 99%: Explore how AI lurks unnoticed in our daily lives, orchestrating efficiencies that we don't think twice about. The Bold New Thought Challenger Embracing the AI Wave: Explore the necessity of leaning into AI as it becomes integral to human consciousness and challenges our conventional thinking. AI's Quantum Leap Racing with AI: Uncover the breakneck pace of AI advancements, where a single week rivals a month's worth of updates in this exponential journey. The AI Renaissance More Than a Trend: Delve into AI as not just a passing fad, but a profound cultural re-imagination shaping our future. AI as a Safety Net Enabling Entrepreneurial Boldness: Learn how AI offers entrepreneurs the freedom and opportunity to experiment, fail, and ultimately triumph. The Gift of Time Reclaiming Your Time: Understand how AI can give us back precious time with loved ones, countering the sacrifices often made in the pursuit of success. Navigating Tech Shifts Lessons from the Past: Gain insights from navigating past technological revolutions, from Nvidia's early days to Photoshop's release, and the importance of embracing AI's disruptions. Democratizing AI Empowering the 99%: Explore how democratizing AI can grant access to knowledge, creativity, and power, democratizing resources once reserved for the elite. Reimagining Work A Human-AI Symbiosis: Delve into the retraining of the human race, as AI aims not to replace people but to optimize businesses and work. AI's Coming of Age From Childhood to Cognition: Imagine AI's evolution from c
S1 E538 · Thu, September 14, 2023
Mastering Mindset: The Coaching Playbook With Christian Mickelsen
In this episode, Joe sits down with Christian Mickelsen, a seasoned coach and inspirational figure to many across the world. Together they delve deep into the world of coaching, uncovering its transformative power in unlocking your potential and achieving your monumental goals. Christian reveals how coaching helps individuals confront the biggest obstacle to their dreams: themselves. Christian explains the profound impact of mastering one's mindset and emotions, highlighting the pivotal role it plays in breaking free from limitations. Christian's personal journey, from solitude to personal growth, serves as a testament to the transformative power of embracing discomfort and challenges. Tune in to to this episode discover the art of coaching, from understanding the client journey to mastering the five-step process that leads to life-changing results. This episode will inspire you to confront resistance, heal your emotions, and ultimately, set forth on a path to unlimited possibilities. Unlocking Your Potential Coaching for Results: Discover how coaching can turn your aspirations into attainable achievements. Dreams Unleashed Coaching for Monumental Goals: Explore how coaching empowers you to set your sights on the extraordinary. Embrace Your Desires Overcoming Fear and Finding Clarity: Unveil the truth about your innermost desires and overcome the fear that holds you back. Fearless Pursuit Breaking Through Discomfort to Achieve Your Dreams: Learn how facing discomfort head-on is the gateway to realizing your deepest aspirations. The Coach's Roadmap Clarify, Strategize, Upgrade, Optimize, Mastery: Embark on a transformative journey with your coach to clarify your vision, strategize for success, upgrade your skills, optimize your actions, and master your destiny. Environments of Excellence Where Success Finds Its Home: Discover the power of shaping your physical, social, and mental environments for unparalleled success. Mastering Your Mindset The Key to Unlimited Possibilities: Uncover the immense potential within by mastering your mindset and emotions. From Solitude to Growth Nurturing Personal Development: Learn how personal growth often starts with moments of solitude and self-discovery. Embrace the Challenge Confronting Resistance and Finding Peace: Find out how facing challenges and discomfort leads to inner peace and personal growth. Emotional Mastery Healing the Soul, Transforming the Mind: Experience the profound impact of emotional healing on your thoughts, actions, and life. The Client Journey From Discovery to Transformation: Follow the path from initial discovery to transformative results in the client journey. The Art of Coaching A Five-Step Path to Client Success:Explore the craft of coaching, from initial contact to life-changing client success stories. Two Other Episodes You Should Check Out <a href= "https://hust
S1 E526 · Tue, September 12, 2023
Predicting the Future: Strategies for Success from Internet Marketing Pioneer Rich Schefren
In this episode, Joe chats with Rich Schefren, an AI visionary whose early insights foreshadowed the current AI landscape. Rich's remarkable foresight guides us through the unfolding AI evolution, inspiring us to recognize the potential of future technologies even before they knock on our doors. Rich demystifies the fundamental workings of AI, shedding light on its predictive nature that underpins its remarkable capabilities. Delving deeper, the conversation evolves into the ethical considerations posed by AI's influence on capitalism, urging us to reflect on the fine line between innovation and overexploitation. The episode explores how the ever-growing technology realm has transformed our understanding of privacy, while also emphasizing the importance of mindful human interactions amid the digital chaos. Rich shares invaluable entrepreneurial wisdom, highlighting the agility and adaptability needed to thrive in an evolving tech-centric world. As the episode unfolds, listeners are prompted to redefine success on their terms, not merely conforming to societal definitions, but instead scripting their narratives in an ever-changing digital era. You don’t want to miss this episode! Envisioning Tomorrow Rich's AI Insights Years Ahead: Ride the visionary wave with Rich as he shares his foresight into AI's today, long before it became our present reality. The Crystal Ball of AI Predictive Brilliance Unveiled: Join the journey into AI's inner workings, where prediction takes precedence over mere intelligence, demystifying its genius. AI Decoded Crafting Understanding Beyond the Binary: Step into the world of AI not just as knowledge, but as the catalyst for reshaping industries and birthing new ventures. Tech's Evolution Bridging Beyond Boundaries: Delve into the evolution of technology, once a unifier of people, now requiring us to bridge the gaps it inadvertently created. AI's Ethical Frontier Capitalism's Reflection in Bytes: Explore the ethical dimensions of AI's role in capitalism, raising pertinent questions about its potential consequences. Privacy's Metamorphosis Navigating the Data Labyrinth: Navigate through the transformed landscape of privacy in the wake of technology's leaps, prompting a rethink of personal boundaries. Ad-volution Redefined Crafting Connection, not Clutter: Reimagine advertising's role as a means of connection rather than an interruption, fostering genuine resonance. Data's Dominion Unveiling Big Tech's Behind-the-Scenes: Peer behind the curtains of conglomerates hoarding data, illuminating the power they wield in our data-driven world. Entrepreneurial Agility Nurturing Versatility for Success: Embrace the essence of entrepreneurship as a dynamic skillset, empowering you to tackle any challenge head-on. Tech's Time Tango Embracing Presence in a Digital Age: Reflect on the harmonious dance between technology and genuine hu
S1 E527 · Thu, September 07, 2023
The Future of Mentorship: How Delphi's Cloning Technology is Democratizing Access to Expertise Dara Ladjevardian
In another episode of the Hustle and Flowchart podcast, Joe chats with Delphi CEO and creator, Dara Ladjevardian, as they delve into the intriguing backstory of how Dara's childhood fascination with Iron Man comics set the stage for his remarkable career in the AI space. From this unlikely inspiration, Delphi was born, fueled by a desire to revolutionize the way we seek advice and knowledge. At the heart of their conversation is Delphi's groundbreaking approach, which transforms passive content into a personalized, one-on-one experience that feels as real as a conversation with your dream mentor. Dara and Joe explore how Delphi is making waves by democratizing access to mentorship and expertise, bridging the gap between human trust and AI capabilities. Together, they paint an inspiring picture of the future, where Delphi plays a pivotal role in reshaping how we learn, grow, and connect with influential figures in various fields. You won’t want to miss this episode! Nurturing Dreams Dara's Comic Book Odyssey Shaping an AI Odyssey: Embark on a journey through Dara's childhood comics, the unexpected birthplace of his career in AI. Ancestral Sparks How Grandfather's Wisdom Ignited Delphi: Witness the unconventional spark that kindled Dara's vision, rooted in his grandfather's wisdom. Personalized Wisdom Unleashed Delphi's Mission to Illuminate Unique Paths: Explore Delphi's mission to personalize advice from influential figures, illuminating each individual's path. Unlocking Mentorship for All Delphi's Gateway to Wisdom: Delve into Delphi's mission to democratize mentorship, granting access to the minds of influencers. Human Trust in a Digital World Delphi's Role in Bridging the Gap: Discover how Delphi bridges the trust gap between humans and AI in today's tech-driven world. Beyond Search Delphi as Your Personal Mentor: Experience Delphi's transformative power as it transcends traditional search engines, becoming your personal mentor. Interactive Wisdom Delphi's Treasure Trove of Knowledge: Uncover how Delphi revives passive content, turning it into an interactive knowledge hub. Your Questions, Their Wisdom Delphi's Connection to Your Heroes: Connect with your entrepreneurial idols through Delphi, gaining personalized insights into your challenges. Two Other Episodes You Should Check Out <a href="undefined/#h_
S1 E525 · Tue, September 05, 2023
Mastering SEO for Lead Generation - Strategies for Converting Traffic into Customers with Gert Mellak
In the third episode of our SEO series, Joe engages in an enlightening conversation with none other than Gert Mellak, the acclaimed SEO king. This episode unlocks a wealth of insights, delving into the fundamental elements crucial for triumphant online ventures. Gert guides the audience through the pivotal significance of tracking in the art of lead conversion. Beyond the allure of website traffic, he stresses the indispensability of a robust tracking method to effectively translate visitors into valuable, lasting customers. The heart of the discussion revolves around the customer journey and identifying crucial moments where a customer decides to convert or not. Gert unveils Google Analytics as a strategic compass, illuminating pathways to success through data-driven decisions. He emphasizes its role as a cornerstone for every digital strategy, irrespective of the business scale. The crux of this episode lies in Gert's insights into deciphering the customer journey through tracking and the pitfalls entrepreneurs are falling into that are actually making it harder for their leads to convert into customers. This enlightening conversation leaves listeners empowered with profound knowledge about the art of transforming digital interactions into tangible successes. Tune in to this episode as Joe and Gert decode the intricacies of SEO and provide actionable strategies and techniques to increase your conversion rate and increase profits. Before we delve into the topics discussed in this episode, we'd like to give a big shout-out to our SEO series sponsor, Ahrefs . Ahrefs Webmaster Tools is a free tool that helps you monitor and improve your website's SEO performance. Some topics discussed in this episode: Ignite Success - The Art of Converting Leads through Laser-Sharp Tracking: Discover the pivotal role of tracking in transforming potential leads into thriving successes. Traffic alone is a mere whisper without a robust tracking method to amplify its impact. Google Analytics: Your Data's Best Friend for Smarter Moves: Dive into the world of data mastery with Google Analytics, an indispensable tool that goes beyond minimalism, empowering you to make informed decisions and steer your online presence towards brilliance. Journey Unveiled - Navigating Customers' Hearts via Tracking: Embark on a captivating exploration of your customers' journey, utilizing the power of tracking to unveil insights that guide you through the intricate passages of their preferences and desires. Keywords and Location - Where Intent Blooms into Reality: Merge the art of keywords with the precision of location to not just attract, but to enthrall. Witness how this amalgamation becomes t
S1 E524 · Thu, August 31, 2023
Doubling Your Energy and Focus: Hacks to Boost Efficiency and Get More Done with Tanessa Shears
In this episode of the Hustle and Flowchart podcast, host Joe Fier interviews Tanessa Shears , a kinesiologist, certified sleep science coach, and health consultant. The conversation delves into the importance of sleep, optimizing brain health, and biohacking techniques to double energy and focus for entrepreneurs. Listeners are encouraged to take notes and reach out to Tanessa, who offers a playbook on biohacks. The Significance of Sleep and Energy Boosting Techniques Sleep disruptions, particularly when dealing with sick children, create challenges for entrepreneurs. Tanessa emphasizes the need for tools to boost energy and alertness in the morning. Manipulating body temperature through movement or cold showers can stimulate increased alertness by positively affecting dopamine and norepinephrine levels. These "little hacks" enhance productivity and help start the day with an energized brain. Understanding Chronotype and Optimizing Sleep Schedule Chronotype refers to an individual's genetic inclination to be an early or late person. Dr. Michael Bruce's book, "The Power of When," offers a free quiz on his website to determine an individual's chronotype. The Aura Ring analyzes sleep data to determine the optimal sleep time for maximum energy. Adjusting sleep schedule to match individual chronotypes can lead to better overall well-being. Harnessing the Power of REM Sleep for Cognitive Performance REM sleep, which occurs during early morning hours, is correlated with creativity and problem-solving abilities. Good REM sleep improves the ability to read facial and body expressions, making entrepreneurs better coaches and consultants. It also helps manage emotions, allowing for aligned responses and maintaining integrity. The Journey to Optimal Brain Health Tanessa's career began as a swimming teacher, which she used to pay her way through university. After switching her major to Kinesiology, she opened a personal training business. Working with online clients, many of whom were entrepreneurs, she realized the impact of brain health optimization on energy, focus, and overall life quality. Personalizing Diet and Tracking Data for Optimal Health Tanessa highlights the importance of individualized and personalized dietary choices. Removing gluten from a client's diet resulted in decreased inflammation. HRV (heart rate variability) measurements helped evaluate the body's response to changes. Fitness tracking devices like Fitbit Luxe or Aura Ring provide data for understanding brain performance and recovery, guiding informed decisions about schedule and productivity. The Impact of Light Exposure on Sleep Quality Exposure to bright white blue devices before bed disrupts sleep patterns. Creating an indoor sunset by dimming lights and using orange bulbs can promote better sleep. Reading on an iPad before bed delays the rise in melatonin a
S1 E523 · Wed, August 23, 2023
How to Create Impact at Scale: Using Webinars & Podcasts to Build Authentic Connections with Casey Zeman
In this episode of the Hustle and Flowchart podcast, host Joe Fier interviews Casey Zeman , the Founder and CEO of Easy Webinar . Casey shares his personal journey, including adopting two boys from Haiti and going through a health scare and heart surgery. The discussion revolves around the evolution of webinars, the challenges faced, and the strategies employed to build Easy Webinar into a powerful event marketing tool. Separating Personal Brand and Easy Webinar Casey discusses his journey of separating his personal brand and his company, Easy Webinar, in 2018. The goal was to make Easy Webinar a sellable entity and focus on its growth and scalability. Growing the Easy Webinar Team and Adoption Process Casey shares how he relied heavily on his team while going through the adoption process of his two sons from Haiti. Despite challenges, his business suffered at the time but has since grown significantly. Using Automated Webinars and Nurturing Business During Adoption Casey explains how he utilized automated webinars to continue running his business while being involved in the adoption process. He highlights the importance of maintaining a balance between family and business. Enhancing Easy Webinar with Easy Webinar Next Casey introduces "Easy Webinar Next" as the next level of event marketing. He emphasizes that Easy Webinar is not just a webinar platform, but also a sales and marketing tool that provides insights and information to improve conversions. Webinar Recommendations and Training Casey shares his recommendations on how to do webinars and create training within a webinar format using automation. He emphasizes that workshops and building connections with people still lead to sales. Components of Easy Webinar Next Casey discusses the addition of components like analytics and a page builder to Easy Webinar Next. The page builder resembles tools like ClickFunnels and allows users to customize and create complete webinar funnels in their own brand. Migration Challenges and Enhancing Customer Experience The speaker reflects on the challenges faced during the migration of their billing system to a different platform. They discuss the issues encountered and their plans to keep the legacy billing system separate from the new system in the future. Building an Email List and Pre-Selling Courses Casey suggests launching a course by first pre-selling it and running it live through a webinar platform that records all the content. He explains the process of building an email list, pre-selling leads, and running the course live for a few weeks. Balancing Automation and Engagement with Easy Webinar Case
S1 E522 · Wed, August 16, 2023
Leveling Up Your Brand: The Secrets to Creating a Strategic Advantage with Brad Costanzo
In this episode of Hustle and Flowchart, host Joe Fier is joined by business consultant and strategic thinker Brad Costanzo . Together, they dive into the concept of creating a strategic advantage through branding. They discuss the importance of differentiation in a crowded market, ways to stand out, and actionable advice for listeners. Understanding Customers' Needs and Beliefs Brad and Joe dive into the importance of understanding customers' needs and beliefs. They highlight the need to determine what customers want and why they want it. By examining customers' beliefs about their current situation, desired situation, existing solutions, and barriers, businesses can provide solutions that truly meet their needs. Brad suggests questioning the truth behind these beliefs and using metaphors to help customers see their problems and solutions from a new perspective. Prioritizing Relationships and Building Strong Connections The speakers emphasize the value of relationships and meaningful experiences with loved ones. Brad shares his belief that experiencing relationships is key to a good life, and memories and connections hold more value than money. They discuss the concept of access and influence and stress the importance of having a trusted circle of people around you. They also mention the need for human connection in an automated world. Planning for the Future and Improving Business Strategy Brad and Joe discuss the challenge of planning for the future in business. They question how to improve in this regard, given the rate of obsolescence of technologies, services, and industries. They share insights on creating a strategic advantage through branding, emphasizing the importance of differentiation in a crowded market. They explore various strategies to stand out, such as social proof, goodwill, unique selling propositions, and creating a 10-star experience for customers. The Power of Unique Selling Proposition (USP) and Branding The speakers delve into the concept of a Unique Selling Proposition (USP) and its role in branding. They explain that a USP doesn't have to be completely unique, but it should appear unique to customers. By creating a unique mechanism or solution, businesses can establish a strong brand identity. They highlight the significance of intellectual interest, curiosity, and branding oneself as an interesting and polarizing character to capture attention. Finding Happiness Beyond Comfort Brad reflects on the concept of "uncomfortable happiness" and realizes that comfort alone does not guarantee happiness. He shares personal anecdotes and emphasizes the importance of not getting complacent. The speakers discuss the mindset of accumulating money and the fear of not having enough, reminding listeners to question the societal pressure for excessive wealth and focus on having enough for a comfortable life. Different
S1 E521 · Thu, August 10, 2023
Cracking the Code of The Natural Law: Amish Shah's Secrets to Hustle, Health, and Healing
In this episode of the Hustle and Flowchart Podcast, host Joe Fier sits down with guest Amish Shah , an entrepreneur and filmmaker focused on the world of Ayurveda. Amish describes his personal journey of massive business success and the pivotal moments that led him to embrace a healthier lifestyle. They dive deep into the principles of Ayurveda and the importance of understanding the elements for optimal well-being. From breath work and detoxifying teas to embracing self-awareness and breaking free from addiction, Amish shares practical tips for achieving balance and scaling both oneself and one's business. Tune in to gain insights and inspiration on creating a life of purpose and holistic success. Go deeper and get your free eBook PLUS full access to the FREE limited-time online premiere of The Natural Law Film. Childhood Symptoms and Unexplained Health Issues Amish grew up eating Indian food, considering it healthier compared to later eating habits. Experienced symptoms like headaches, stomach pains, and vitiligo throughout childhood. Doctors were unable to provide explanations for these symptoms. Unhealthy eating habits worsened during college years. Financial Success and Lavish Lifestyle Achieved online entrepreneurial success in their mid-20s. Led to a luxurious lifestyle filled with parties and extravagant indulgences. Bought a Maserati and fulfilled their dream in San Diego. Neglected exercise and experienced increased health issues. Health Issues and Lifestyle Transformation Diagnosed with high cholesterol, fatty liver, and pre-diabetes. Made a radical shift in lifestyle, reducing alcohol consumption and unhealthy food choices. Reflected on addictive patterns and the consequences of a wealthy and carefree lifestyle. Ayurveda and Self-Awareness Amish discuss the power of Ayurveda and understanding the elements. Personal story shared, highlighting the importance of holistic diagnoses based on physical and emotional symptoms. Implementation of suggestions leads to positive results, such as the absence of back pain after 15 years. Detoxification and Digestion Tips Recommends detoxifying organ tea made from cumin seeds, coriander seeds, and fennel seeds. Advises against drinking ice cold water throughout the day, as it negatively impacts digestion. Encourages consuming warm or room temperature liquids for a healthy digestive system. Pain, Reflection, and Transformation Intense physical and mental pain prompts deeper sel
S1 E520 · Wed, August 02, 2023
The Power of Branded Searches - Boosting Your Online Reputation with Gert Mellak
In this episode of the Hustle and Flowchart podcast, host Joe Fier is joined by Gert Mellak , an expert in search branding and online reputation optimization. They delve into the power of branded searches and how businesses can boost their online reputation. Gert shares insights on the importance of consistency, controlling search results, and leveraging SEO techniques to stand out from competitors. Podcast Highlights: [00:05:22] The importance of consistent information for search engines to determine brand identity. [00:10:17] Strategies for updating social profiles and public links when rebranding or launching something new. [00:14:45] The role of branded searches and how brand awareness leads to increased searches on Google. [00:19:30] Controlling search results and maintaining a positive online reputation. [00:23:15] How to optimize content and websites to improve search engine rankings. [00:29:02] Utilizing structured data schema code for better search engine understanding. [00:35:10] The risks and potential consequences of updating old threads to improve search engine rankings. Resources: - Ahrefs Webmaster Tools (free tool to monitor SEO health) This SEO series is brought to you by Ahrefs. Ahrefs helps you scan your website for over 140 common SEO issues, gives you detailed insights into your backlinks and keyword performance, and sends you automated email alerts about your website's SEO health. It's an invaluable tool for anyone looking to optimize their website's SEO performance. - CaliQ Pro : Software for simplifying search branding processes Two other episodes you should check out: Revolutionizing SEO with AI: Unlocking the Future of Digital Discoverability with Gert Mellak The AI Revolution: Exploring the Power and Profit of Future Tools with Matt Wolfe Connect with Gert Mellak: Website - SEO Leverage Connect with Joe Fier: Email: joe@hustleandflowchart.com Episode Summary: In this episode, Joe Fier welcomes Gert Mellak, an expert in search branding and online reputation optimization. They explore the power of branded searches and how businesses can boost their online reputation. Gert emphasizes the importance of consistency across platforms and provides strategies for updating social profiles and pu
S1 E523 · Fri, July 28, 2023
Podcast Smarter Not Harder: The 6 Pillars of Podcasting Success with Joe Fier
In this episode, Joe Fier shares his insights on podcasting smarter, not harder. He presents the 6 pillars of the podcasting system and dives deep into each one. From community-building to monetization strategies, Joe provides valuable tips and advice to help listeners amplify their podcasts and achieve their marketing and business goals. Whether you're a seasoned podcaster or just starting out, this episode offers practical strategies to take your podcast to the next level. Here are some key takeaways you won't want to miss: 🎙️ How to create a dynamic podcasting community that acts as the glue in the industry. 🎙️ Why treating podcasting as a two-way conversation leads to a more enjoyable experience. 🎙️ Discover the repeatable system that can help you achieve your marketing, business, and branding goals. 🎙️ Learn how to build a relationship of know, like, and trust with your audience to turn them into raving fans. 🎙️ Uncover the secrets behind monetizing your podcast and creating multiple streams of revenue. Join for the free workshop called "Podcast Smarter, Not Harder: The AI-Powered Podcaster's Blueprint for Success" on July 28 at 12pm PST. Click here to claim your seat If you miss it, still click the link and join us for the next workshop -- we'll let you know! Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
S1 E522 · Wed, July 26, 2023
Podcasting to Profits: How Podcasts Can Turbocharge Your Business with Joe Fier
In this episode of Hustle and Flowchart, host Joe Fier delves into the power of podcasting for business growth and engagement. Drawing from his own experiences and knowledge gained from mentors, Joe shares valuable insights and strategies to help entrepreneurs create systems and strategies that allow them to make money without working full-time. Joe emphasizes the importance of understanding your audience and meeting their needs. He discusses the concept of an ideal avatar. Knowing your audience is a significant portion of the effort, as it allows you to determine who you want to connect with, identify hosts with similar audiences, and create an offer that will solve their problems. The episode covers various topics related to podcasting, including leveraging podcasting as a marketer to reach your target audience. Joe highlights the value of guesting and explains how being a guest on other podcasts can help establish yourself as an expert in your field and attract the right people to your business. Joe also addresses the misconception that podcasting is dead or will drop off. He argues that podcasting can be strategically used for marketing, allowing you to reach individuals who are actively searching for specific content. By using tools and automations, you can enhance the time spent on podcasts and spread your message to platforms where your target audience resides. Joe mentions a conversation he had with Rich Shefren about the next evolution of AI tools, emphasizing the importance of leveraging smart tools and integrating them into your workflow. Throughout the episode, Joe underscores the significance of building relationships with guests on podcasts or as a podcast guest. He explains how these relationships can create a flywheel effect of referrals and lead to business growth. Joe also offers insights into the tools and resources he uses to streamline his podcasting workflow, such as ChatGPT for condensing information and providing talking points for guest episodes, and for copywriting and overcoming barriers. To provide even more value to listeners, Joe announces an upcoming free workshop on podcasting where he will delve deeper into workflows and consistency. Listeners are invited to join the free workshop, which can be accessed for free through hustleandflowchart.com/podsmart . This episode of Hustle and Flowchart is packed with practical tips, insights, and resources to help entrepreneurs harness the power of podcasting for business growth and engagement. Whether you are a seasoned podcaster or just starting out, this episode offers valuable guidance to take your podcasting game to the next level. Connect with Joe Fier: Email: joe@hustleandflowchart.com Table of Contents: Understanding your audience and creating an ideal avatar Leveraging podcasting as a marketer</li
S1 E521 · Thu, July 20, 2023
Discovering Fulfillment: Entrepreneurial Success & Contentment with Gregory Shepard
Gregory Shepard , an entrepreneur who has built and sold twelve businesses, joins Joe Fier on this episode to discuss his upcoming book, Startup Science, and reframing happiness as an entrepreneur. Gregory shares his personal experience of overcoming challenges such as autism and dyslexia, using his mind to change his thinking and behavior. The conversation touches on Gregory's unique experiences, including swimming with great white sharks and participating in marathons. Listeners are encouraged to reach out to Gregory via his website and social media channels to connect and learn more about his work. Resources from episode: Gregory Shepard's Website - https://www.gregoryshepard.com/speaking Gregory Shepard’s Podcast - LISTEN HERE Gregory Shepard on LinkedIn - https://www.linkedin.com/in/gregshepard/ Gregory Shepard on Twitter - https://twitter.com/bossstartups Gregory Shepard on TedTalk - https://youtu.be/QWju_3J2aZQ BJ Fogg - Tiny Habits book Documentary - “Water” Two other episodes like this that you might want to listen to: BJ Fogg – How To Build Tiny Habits That Stick From the Brink of Death to the Triumph of the Human Spirit: James Guldan’s Story Episode Summary: In this episode of Hustle and Flowchart, Joe Fier sits down with Gregory Shepard , an accomplished entrepreneur who has built and sold twelve businesses. They discuss the upcoming release of Gregory's book, Startup Science, and delve into topics such as reframing happiness as
S1 E520 · Tue, July 11, 2023
Mastering the Digital Frontier: Insider Secrets For Entrepreneurial Success with Lee Richter
In this episode, Joe chats with Lee Richter, an industry expert in digital marketing and entrepreneurship. Lee shares her wealth of knowledge and insights gained from years of experience, providing invaluable guidance for aspiring entrepreneurs and marketers alike. Joe and Lee delve into the intricacies of building a successful online business and discuss the importance of establishing a strong personal brand. They explore strategies for leveraging social media platforms to expand your reach and engage with target audiences effectively. Lee emphasizes the significance of understanding customer needs and tailoring marketing efforts to deliver maximum value. They touch upon the power of storytelling in marketing campaigns and how connecting with the customer is key to marketing. Joe and Lee delve into the evolving landscape of digital marketing, including the rise of video content and the need to adapt to changing consumer preferences. Join Joe Fier and Lee Richter in this enlightening episode as they unlock the secrets to digital marketing success and empower entrepreneurs to thrive in the online arena. Some topics discussed in this episode: Embracing the Power of Connection: Empowering entrepreneurs to reach out, seek support, and ignite a fire within to overcome any obstacle. The Unstoppable March of Innovation: Riding the wave of AI and blockchain advancements, unlocking the extraordinary potential of Web3 and shaping a future beyond imagination. Gaming as a Bridge of Generations: Unleashing the magic of games like Roblox to bridge gaps, foster understanding, and forge unbreakable bonds between generations. Seizing the Web3 Renaissance: Embracing the entrepreneurial spirit to boldly pioneer the Web3 revolution, carving a path of innovation and leaving an indelible mark on history. Mastering the Art of Web3 Marketing: Navigating the ever-evolving landscape of Web3 technologies, harnessing their potential to captivate hearts and minds with revolutionary marketing strategies. Harmonizing Humanity and Technology: Guiding entrepreneurs to navigate the intersection of humanity and technology, paving the way for a future where innovation enhances the human experience. Nurturing Connections for Limitless Success: Embracing the power of genuine connections, where every entrepreneur is valued, bonds are strengthened, and collective visions transform into reality. The Dawn of a Transformational Era: Embracing the dawn of Bitcoin and Ethereum, where courageous pioneers reshape the business world and leave an indelible legacy. The Foundation of Blockchain Innovation: Delving into the unbreakable trust embedded in blockchain technologies, surpassing traditional platforms and unlocking new realms of possibility. The Ripple Effect of Influential Connections: Collaborating with high-ranking visionaries and influential fig
S1 E519 · Wed, July 05, 2023
From Corporate Conformity to Creative Freedom: Chris Mason's Revolution in Breakthrough Advertising
In this episode, Joe chats with Chris Mason, as they explore the transformative journey from corporate life to entrepreneurial success. Chris shares the leap of faith, leaving behind the confines of a corporate job to pursue his true passion. He recounts the pivotal moment when he realized that Breakthrough Advertising isn't just about advertising techniques but rather a profound shift in mindset and perception in what a marketer does. Throughout the episode, Chris reveals how Breakthrough Advertising challenged his preconceived notions of marketing and transformed his understanding of the market itself. They discuss the timeless foundations of advertising that remain steadfast amidst technological advancements and the power of mass desire in shaping marketing journeys. Chris also shares his insights on leveraging AI to enhance the creative process, harnessing its capabilities to ignite inspiration and multiply the impact of his content. Together, Joe and Chris unravel the art of infusing authenticity into AI-driven automation, striking a delicate balance between the efficiency of technology and the personal touch that brings content to life. Some topics discussed in this episode: Corporate to Entrepreneurship: Chris Mason's Journey of Courage and Reinvention Breakthrough Advertising: A Paradigm Shift in Thinking and Unleashing Creative Possibilities From Songwriting to Business: Chris's Path of Passion and Learning Taking the Leap: The Risk and Reward of Pursuing Entrepreneurship as the Family Breadwinner Unveiling Happiness: Identifying Dissatisfaction and Preparing for a Life-Altering Leap of Faith Freedom Unleashed: Embracing Entrepreneurship and the Liberation from Permission-Seeking Affirmations for Success: How Chris Manifested His Dream Life A Mindset Shift: Gene Schwartz's Breakthrough Advertising and the 180-Degree Transformation of a Marketer Mass Desire and the Marketing Funnel: Rethinking Traditional Approaches in the Digital Age Timeless Foundations: Exploring the Ever-Relevant Principles of Advertising Amid Technological Advancements Think Like a Market-Maker: Harnessing Breakthrough Advertising and AI to Shape and Dominate the Market The Human Touch: Balancing AI Automation with Personalized Spins in Copy and Content Creation Repurposing Brilliance
S1 E519 · Wed, June 28, 2023
Revolutionizing SEO with AI: Unlocking the Future of Digital Discoverability with Gert Mellak
In the first episode of an SEO series, Joe dives into the world of AI and SEO with guest expert Gert Mellak. Get ready to explore the transformative power of AI in shaping search engine optimization and revolutionizing how we navigate the digital landscape. Discover how AI has changed the game in SEO, paving the way for a new wave of creators and reshaping the way we search online. Gert shares insights on ChatGPT's success and the key role of AI in optimizing content creation. From niching down for SEO ranking to finding the balance between high traffic and valuable traffic, this episode will equip you with practical strategies to unlock the full potential of AI in your digital endeavors. Tune in as Joe and Gert unpack the secrets of AI-powered SEO, offering actionable tips and a fresh perspective on content creation in the unknown AI world. Prepare to be inspired and gain the knowledge you need to thrive in the ever-evolving landscape of AI and SEO. Before we delve into the topics discussed in this episode, we'd like to give a big shout out to our SEO series sponsor, Ahrefs . Ahrefs Webmaster Tools is a free tool that helps you monitor and improve your website's SEO performance. Some topics discussed in this episode: Revolutionizing SEO: Explore how AI is set to revolutionize the discoverability of search engine optimization, reshaping the way we navigate digital marketing. Embracing the New Wave: Witness the transformative impact of changing search habits on the internet, ushering in a wave of innovative creators and content. ChatGPT's User-Friendly Success: Discover how ChatGPT's success lies in its effortless communication style, empowering even non-tech-savvy individuals to unlock the potential of AI. AI Optimizing AI: Dive into the paradigm shift of content creation as AI takes center stage in optimizing its own performance and output. AI as the Fresh Intern: Uncover the power of AI as a keen but untrained intern, its effectiveness being reliant on the context and information provided by you to produce remarkable results. Redefining Topical Authority: Witness the accelerated establishment of topical expertise through AI, while recognizing the continued need for human refinement and expertise. The Art of Niching Down: Delve into the strategic importance of narrowing your focus and carving out a distinct niche in both content creation and SEO ranking. Context is Key: Learn the crucial role of context in AI-driven outcom
S1 E518 · Thu, June 22, 2023
From Polynesian Wisdom to Technological Frontiers with George Siosi Samuels
In this episode, Joe chats with George Siosi Samuels, a digital wayfinder bridging the gap between ancient wisdom and the technological revolution. Discover how George delved into his Polynesian ancestry to find profound knowledge that guides him in navigating the complexities of the new technological world. As George shares his insights, we realize that history has a way of repeating itself, and the emergence of AI follows the pattern of previous groundbreaking advancements. Join Joe and George as they shed light on the disruptive nature of new technologies and the significance of paying attention when the masses push back. Discover how a profound paradigm shift is occurring in society regarding AI, challenging our preconceived notions and opening doors to endless possibilities. Ultimately, we come to understand that while AI may seem capable of making certain things obsolete, its true power lies in teaching us more about ourselves than any other technology before. As George eloquently expresses, expertise still holds immense value in the era of AI, as it empowers us to leverage technology to amplify our capabilities and accelerate our progress. Some topics discussed in this episode: Unleashing Ancient Wisdom: Discover how George tapped into his Polynesian ancestry to navigate the fast-paced technological world with newfound knowledge and insight. History Repeats Itself: Witness how the emergence of AI follows the familiar pattern of previous technological advancements, reminding us that lessons from the past can guide us into the future. Breaking Ideological Barriers: Explore how shifts in ideology surrounding technology have paved the way for the exponential growth of AI, pushing the boundaries of what is possible. The Convergence of AI and Blockchain: Dive into the fascinating intersection where the power of artificial intelligence meets the decentralized potential of blockchain technology. Redefining Ownership: Witness the evolution of ownership in a blockchain-driven world, where new paradigms emerge and traditional notions are challenged. Embracing Disruption: Recognize that significant pushback from the masses in response to new technology is often a sign that profound changes are underway, urging us to pay attention. Shifting the Paradigm: Experience the societal transformation unfolding in relation to AI, as our perceptions and understanding of this revolutionary technology undergo a profound shift. AI's Mirror to Humanity: Discover how AI not only has the potential to render certain processes obsolete but also serves as a powerful tool to unravel the depths of human nature and self-discovery. The Value of Expertise: Understand that even in the era of AI, expertise remains invaluable, as it complements the speed and efficiency of technology, bringing a human touch and insight to complex challenges. <br/
S1 E518 · Tue, June 13, 2023
Ignite Your Creative Flame: The Art of Identity, Inspiration and Artistic Flow With Dave Munter
In this episode, Joe speaks with Dave Munter, also known by his musical stage name Davey Harris, on a transformative journey of self-discovery and creative expression. Together, they explore the profound connection between identity and art, uncovering the power of embracing complexity and authenticity. Dave's life story, from his early passion for piano to his role as a digital marketing expert and CEO, reveals the intricate layers of multidimensional identities. Throughout their conversation, they delve into the concept that our messy lives are often the very message that shapes our creative endeavors. Dave shares insights on finding flow amidst the diverse aspects of his identity, navigating the fine balance between the simplicity of marketing that he knows sells to a broader audience and the complex intricacies of his artistic creations that speak to him. Join Joe and Dave as they delve into the depths of artistic connections, the importance of embracing intuition and stopping overthinking, and the transformative power of clearing inner barriers to ignite a pure and potent creative journey. In this captivating episode, they invite listeners to embrace their own unique identity, peel back the layers of resistance, and unleash their true creative brilliance upon the world. Some topics discussed in this episode: Identity Unveiled: Embracing the Journey of Self-Discovery and Personal Transformation Dave's Odyssey: From Piano Student to Marketing CEO, a Story of Multifaceted Creativity Your Mess is Your Message: Finding Flow and Embracing Complexity in When Having A Multifaceted, and Often Times Contradictory, Identity Beyond Simplicity: Balancing Marketer's Mindset with Compelling Artistry Daily Lobotomies: Escaping Analysis Paralysis for Creative Flow Riding the Waves of Opportunity: Discovering the Perfect Surfboard in the Form of the PodBot Artistic Connections: Exploring Subjectivity and Building Bridges with Fellow Artists Meditative Roots Rediscovered: Embracing Music and Letting Go of Self-Imposed Pressure Unleashing Pure Creation: How Peeling Back Resistance Layers Can Unleash True Creative Potential The Power of Flow: How A Lack of Overthinking Can Increase The Potency of Your Creativity Cleaning the Psyche: Clearing Inner Barriers to Unlock Creative Brilliance Other podcast episodes like this one that you might like: The Burnout Battle: Anfernee Chansamooth’s Journey to Slow Growth and Finding Purpose The Pursuit of Adventure: A Que
S1 E517 · Fri, June 09, 2023
Unleashing the Power of AI: Empowering Growth, Customization, and Unforgettable Experiences with Joe Fier
In this episode, Joe dives deep into the fascinating world of AI and its exponential growth, shedding light on how he thinks it will revolutionize jobs and the customer journey. He shares valuable insights on leveraging specific AI tools to reclaim your time and propel business growth to unprecedented levels. Drawing from his own experience, Joe reveals how building a bot for the Hustle & Flowchart Podcast provided him with a profound understanding of the AI space and its endless possibilities. The discussion extends to the realm of customization, as Joe emphasizes the significance of developing AI solutions tailored to specific audiences. He challenges the notion of SAAS (Software-as-a-Service) by highlighting the evolving landscape and the need to adapt to the changing tides of technology. Moreover, Joe stresses the importance of finding riches in niches, where AI's true potential is unlocked through the creation of specialized solutions that cater to distinct audience needs. He also explores how AI can optimize the customer journey, delivering unparalleled experiences that leave a lasting impact. Join Joe as he explores the remarkable advancements and game-changing potential of AI, providing valuable insights and strategies to navigate this transformative landscape. Get ready to harness the power of AI and unlock new possibilities for growth, productivity, and success! Some topics discussed in this episode: The AI Revolution: Embracing Exponential Growth and its Impact on Our Jobs Unlocking Productivity: Harnessing Specific AI Tools to Reclaim Your Time and Supercharge Business Growth Bot Building Mastery: How Creating a Chatbot for the Hustle & Flowchart Podcast Unveiled the Secrets of the AI Landscape Custom AI Solutions: Empowering Your Audience with Tailored Artificial Intelligence Experiences Farewell to SAAS: Exploring the Transformative Shifts in the Software-as-a-Service Landscape Riches in the Niches: Unleashing AI's Potential by Crafting Targeted Solutions for Specific Audiences Journey Optimization: Supercharging Customer Experiences through the Power of AI Other podcast episodes like Joe’s that you might like: The AI Revolution: Exploring the Power and Profit of Future Tools with Matt Wolfe Unleashing the Power of AI: Revolutionizing Your Business & Audience Engagement with Joe Fier How to contact Joe Fier: joe@hustleandflowchart.com <br/
S1 E517 · Tue, June 06, 2023
The AI Revolution: Exploring the Power and Profit of Future Tools with Matt Wolfe
In this episode, Joe sits down with his former co-host Matt Wolfe to talk about all things AI. Matt shares his incredible journey and accidental success with Future Tools , a website dedicated to exploring the world of AI. As they dive deep into the realm of artificial intelligence, Matt emphasizes the responsibility that comes with such a powerful tool. With the rapid advancement of AI technology, he recognizes the fear of missing out and staying up-to-date, which motivated him to create his channel as a valuable resource for AI enthusiasts. Matt and Joe also discuss how the concept of software ownership has shifted. It's no longer about solely owning the software, but rather about building a strong brand and providing exceptional customer service to set yourself apart. Matt shares his strategies for utilizing AI to prompt solutions for specific problems, unlocking even more potential for AI-powered applications. Join Joe and Matt as they delve into the captivating world of AI, uncovering its vast potential, and shedding light on its impact on businesses and society as a whole. This episode is a must-listen for anyone intrigued by the transformative power of artificial intelligence! Some topics discussed in this episode: What Matt Been Up To: Matt Wolfe's Youtube Journey and the Accidental Success of Future Tools With Great Power Comes Great Responsibility: An AI Deep Dive With Matt Exploring the Boundless Potential and Danger of Artificial Intelligence Keeping Up with the AI Revolution: Matt's Mission to Decode and Simplify The Complex World of Artificial Intelligence Redefining Ownership in the Digital Age: Building a Fortress Around Your Business with Branding and Exceptional Customer Service Navigating the AI Landscape: How Tailoring AI Solutions for Niche Industries Is All The Rage Supercharging ChatGPT: Matt's Strategies for Harnessing AI's Full Potential to Address Your Unique Challenges The Perfect Storm: How the Right Timing Catapulted Matt's Success in the Thriving AI Industry Monetizing AI: Unlocking Profit Opportunities in the Exciting World of Artificial Intelligence Future-Proofing with AI: Unveiling How Apple Foresaw the Power of AI and Planned to Stay Ahead in the Tech Revolution Other podcast episodes With Matt that you might like: Top 10 AI Tools All Entrepreneurs Need To Be Using with Matt Wolfe <a href= "https://hustleandfl
S1 E516 · Sat, June 03, 2023
Why Entrepreneurs Struggle with Happiness with Joe Fier
In this solo episode, Joe delves into the fascinating factors that determine happiness. From the influence of genetics and external circumstances to the power of our daily choices, he explores how we can unleash our true potential and find genuine joy. Listen as Joe shares thought-provoking insights on the correlation between self-employment and happiness, shedding light on the importance of aligning our work with our values for a more fulfilling life. Joe reveals a personal awakening that came from consciously slowing down with daily micro habits. He narrates his own experience of recognizing the negative impact not having these habits in his life had on his overall well-being, and the subsequent desire to break free from a version of himself that no longer resonated. Joe emphasizes the significance of turning daily habits into non-negotiable investments in oneself, shifting our perspective from mundane chores to empowering rituals. Drawing on the powerful 80/20 rule, he invites listeners to discover the activities that take up less than 20% of their day but bring about immense joy and fulfillment, leaving them inspired to embrace positive change. To further guide him, Joe shares a profound quote from BJ Fogg, introducing the audience to the concept of the tiny habit method, which encompasses motivation, ability, and prompt as key components for lasting transformation. Tune in to this episode and start building your happiness habits! Some topics discussed in this episode: Determining Happiness: Unleashing the Power Within Your Choices Self-employed vs. Full-time Employees: Finding True Fulfillment in Your Work Striving for Happiness: Embracing the Journey of Self-Improvement Transforming from Within: Embracing a Life of Authenticity and Growth Investing in Yourself: Turning Daily Habits into Empowering Rituals The 80/20 Rule: Unlocking the Key to Maximum Happiness with Minimal Effort The Tiny Habit Method: Motivation, Ability, and Prompt - Your Path to Lasting Change Other podcast episodes like Joe’s that you might like: Maximizing Efficiency: The Power of Buffer Management with Joe Fier Designing Your Success: Greg Merrilees’s Journey to Entrepreneurship and Finding Balance BJ Fogg - How To Build Tiny Habits That Stick
S1 E516 · Tue, May 30, 2023
From the Brink of Death to the Triumph of the Human Spirit: James Guldan’s Story
In this episode, Joe talks with James Guldan who shares his inspiring journey of resilience, self-reflection, and finding purpose amidst life-threatening health challenges. Join us as we delve into the depths of James's experience and uncover the transformative power of facing mortality with courage and gratitude. Discover how a chance encounter with a mold problem became a profound turning point, prompting James to question the meaning of life, the value of his health, and the depths of his own resilience. Throughout his dark times battling chronic symptoms and pain, James found solace in prioritizing his mental health and nurturing his well being. Witness his preparation for the end, where he wrote heartfelt letters to his loved ones, engaging in the most vulnerable and profound conversations of his life. In our candid conversation, we explore the emotional toll of a low-quality life and discuss the topic of suicide, shedding light on the hardships faced by those dealing with chronic illness. James's story highlights the power of choosing life, even in the face of death, and how it has become the driving force behind his commitment to embracing joy and finding purpose. Tune in for one of the most inspiring episodes yet! Some topics discussed in this episode: James’s Health Scare: A journey of sickness and struggle that an entrepreneurial push helped reach to a new stage From a Chance Mold Problem to a Profound Shift: How life's unexpected challenges revealed James's new perspective on life, death, and disability A Dark Time: Battling chronic symptoms and pain, James contemplates the value of continued existence Mental Health as a Lifeline: Nurturing James's well-being in the midst of sickness and struggle Embracing Mortality: James's decline inspires deep reflection and preparation for the end Heartfelt Letters: Thirty days of vulnerability, love, and profound conversations with loved ones Navigating Darkness: Candidly discussing suicide and the emotional toll of a low-quality life Choosing Life: James's commitment to embracing joy and finding purpose in the face of death The Dojo of Trauma: Appreciating life through the crucible of suffering and overcoming adversity Inward Dialogue: Transforming self-talk to create positive change and resilience Mastering Emotional Regulation: The power of mental fortitude in the face of adversity Exploring New Paths: Unconventional approaches and the role of psychedelics in neural transformation Intentional Living: Embracing life today by confronting mortality head-on Other podcast episodes like this one that you might like: <a href= "https://hustleandflowchart.com/the-burnout-battle-anfernee-
S1 E515 · Wed, May 24, 2023
Unleashing the Power of AI: Revolutionizing Your Business & Audience Engagement with Joe Fier
In this exciting episode, Joe delves into the world of artificial intelligence (AI) and its transformative impact on his business and audience engagement. Join him as he chats about the wonders of the Hustle & Flowchart chatbot, an extraordinary tool that holds the potential to solve entrepreneurial challenges. Uncover how this AI-powered bot can become the key to unlocking solutions and guiding entrepreneurs toward success, based on the hundreds of hours of content Joe has produced in the last six years. Furthermore, he delves into the realm of paid content and how it can benefit from the integration of AI. Learn how to navigate the vast landscape of AI customization, unveiling the countless ways in which AI bots can be tailored to serve the unique needs of any company or organization. From expediting the customer journey to redefining conversational funnels, AI holds the promise of a new era in engagement and interaction. Tune in to this enlightening episode as Joe chats about the incredible opportunities AI presents for businesses and content creators alike. Some topics discussed in this episode: The AI Marvel: Joe's extraordinary implementation of an AI chatbot in his business Accessible Brilliance: How Joe is utilizing the key role of AI in today’s world by making content more accessible The Entrepreneur's Secret Weapon: Unleashing the power of the Hustle & Flowchart chatbot Amplifying Your Paid Content: Unleash the potential with an AI-powered bot Customer Support Redefined: Elevating audience engagement like never before with an AI strategy Customization Unleashed: Discover the infinite possibilities of tailored AI bots for your business Accelerating the Journey: How AI super charges the customer/audience experience and funnel Conversations Transformed: Unveiling the next era of conversational funnels with AI Other podcast episodes like this one that you might like: Navigating Uncertainty While Growing Your Business with Chris Krimitsos Top 10 AI Tools All Entrepreneurs Need To Be Using with Matt Wolfe How to contact Joe Fier: joe@hustleandflowchart.com References & links mentioned: https://www.HustleandFlowch
S1 E515 · Sat, May 20, 2023
Spark Your Success: Unveiling the Hidden Secrets of Relationship Mastery with Kevin Thompson
In this episode, Joe talks with a relationship-building guru, Kevin Thompson. Brace yourself for an enlightening journey as Kevin unveils the secrets to building genuine connections and harnessing their transformative power. Throughout their discussion, Kevin reveals the pivotal moment when his failing cleaning and polishing business became the catalyst for a life-altering revelation. Discover how he shifted his perspective, recognizing the immense value of authentic networking through mutual friends, and dive into the world of strategic partnerships. Kevin shares how he learned how financial gain naturally follows when relationships are nurtured with care. Kevin offers a simple yet powerful task: send out messages of genuine appreciation to 10 people within the next 24 hours, without expecting anything in return. Join Joe and Kevin as they uncover the hidden treasures of entrepreneurs' most cherished relationships and how to challenge yourself through your own relationships. Some topics discussed in this episode: The Magnetic Connection: Unlocking the power of authentic networking through mutual friends you already admire and respect From Failure to Epiphany: How Kevin's journey from a failing cleaning and polishing business became the stepping stone to discovering the profound influence of relationships Wealth Beyond Money: Unleashing the true potential of strategic partnerships for financial gain and lasting success Service over Sales: The Entrepreneur's Paradigm Shift - Kevin's remarkable approach of being a trusted ally and service-oriented leader to fellow entrepreneurs Seeds of Transformation: Planting the seeds of connection and collaboration, wherever they may sprout, and witnessing life's profound directional changes The Untold Stories: Delving into the depths of entrepreneurs' lives, Kevin's podcast uncovers the unseen value of their most cherished relationships Beyond the Bottom Line: Illuminating the path to referrals and enduring business growth by providing experiences that go far beyond monetary rewards The Ripple Effect: How a single conversation on Kevin's podcast can send waves of inspiration and knowledge to enrich the lives of thousands Forever Etched: Crafting unforgettable relationships by granting others the priceless gifts of feeling heard, seen, and understood in the world of networking The Appreciation Challenge: Igniting a Movement of Genuine Gratitude - Send out heartfelt messages of appreciation to 10 people within the next 24 hours, with no expectations in return Other podcast episodes like Joe’s that you might like: <a href= "https://hustleandflowchart.com/the-power-of-self-love-building-confidence-from-the-outside-in-with-kimmy-seltzer/" target="_blank" rel="noreferrer
S1 E514 · Tue, May 16, 2023
Maximizing Efficiency: The Power of Buffer Management with Joe Fier
In this solo episode, Joe Fier talks about the importance of creating buffers in your business and life. Joe emphasizes the need to create schedules around our lives and functions to adapt to inevitable changes. He believes that creating buffers in our days and work lives minimizes stress and burnout and improves productivity and happiness. Joe talks about the daily micro habits he has developed, such as journaling, breathwork, and playing music, that act as buffers between stressful daily tasks. If you want to learn how to buffer for unexpected events to help reduce stress and improve productivity, tune in to this episode! Some topics discussed in this episode: Unlocking Your Full Potential: Create buffers in your business, workflow, days, and life to reduce stress, improve productivity, and allow you to be your best self. Inspiring Read: Rick Rubin's new book, The Creative Act, is great for any entrepreneur or person looking to tap into themselves and build the structure they want. Lifestyle Focused: Life is like a conveyor belt that keeps coming, and it's up to us to embrace change and build in buffers to make life easier. Taking Control of Your Stress: When we create buffers, we are introduced to options that make life a little easier, and reduce anxiety, stress, and burnout. The One Equals the Many: How we do one thing is how we do everything, and managing ourselves properly can turn our lives around. One Step Today To Climb a Mountain Tomorrow: Daily micro-habits like journaling, breath work, push-ups, and music can be incorporated as buffers to diminish the feeling of pressure and reduce stress. Other podcast episodes like Joe’s that you might like: The Burnout Battle: Anfernee Chansamooth’s Journey to Slow Growth and Finding Purpose Getting Real with Amber Spears: From Hustle Addiction to Living Your Best Life References & links mentioned: The Creative Act: A Way of Being The One Thing Podcast Micro Actions With Trevor Turnb <a href= "https://open.spotify.com/episode/4LomM8EwrtSyE9BCc5iYg4?si=528e178
S1 E513 · Tue, May 09, 2023
The Burnout Battle: Anfernee Chansamooth's Journey to Slow Growth and Finding Purpose
Are you feeling burnt out and struggling to find meaning in your life? In this episode, Joe chats with Anfernee Chansamooth about his journey from burning out in the corporate world to experiencing burnout again in his own business, and how he found himself and his core values through safe spaces, human design systems, and slowing down. They discuss the dangers of hustle culture, the power of reevaluating your priorities, and the importance of having an outlet outside of work. Anfernee shares his slow growth framework, how he finds his superpower, and the importance of investing in relationships to grow a business. Lastly, we'll explore the human design system and how it can be a point of guidance in finding your true purpose. Tune in to this inspiring episode and learn from Anfernee's valuable insights on how to live a fulfilling life. Get ready to be motivated and empowered as we explore the power of vulnerability, the importance of reconnecting with the things you love about life, and the value of relationships in growing a business. Some topics discussed in this episode: Burnout, pausing and resetting: how Anfernee found himself and his core values after burning out twice in one decade Adventure, pandemic, and safe spaces: Anfernee shares his journey with his wife during difficult times Slow and steady: the power of defining your growth limit and embracing the slow growth framework Auditing your life: the importance of self-reflection and defining your core values to align your personal and professional life Legacy and relationships: why investing in relationships is key to growing a successful business and leaving a positive legacy Scaling back to move forward: the importance of doing things that don't scale and embracing non-work moments to reinvigorate your passion Authenticity and vulnerability: how finding a safe space to express struggles and vulnerability is crucial for personal growth and success. Reconnecting with what matters: Anfernee's story of uprooting his life and slowing down in Vietnam to align his business and personal life The dangers of hustle culture: how constantly striving for more can lead to burnout and emotional detachment from your business Consistently reevaluating your priorities: why asking yourself what's important to you NOW is crucial for personal growth and success Finding your superpower: how Anfernee learned to focus on his unique skill-set and use it to bring true value to his business Human design system: understanding what suits your personality and how it can guide your life choices Other
S1 E512 · Fri, May 05, 2023
Unleashing Your Superpowers: How to Build Your Own Iron Man Suit For Entrepreneurial Success with Tina Marie
In this episode, Joe has an inspiring conversation with Tina Marie , a renowned expert in helping entrepreneurs tap into their own superpowers to achieve their dreams. They delve into the notion of finding your anchor, the fundamental and universal truths that guide your journey toward success. Similar to Tony Stark's suit, Tina Marie emphasizes the importance of engineering systems around your superpowers to reach your full potential. To discover your strengths and weaknesses, it's essential to question and test them in the real world to figure out the path that's right for you and your business. Defining your non-negotiables and setting boundaries is critical because what you allow continues and without boundaries, you will always be stuck in an unhappy situation. As you evolve and grow your boundaries, trade offs are necessary for you to land in a better situation. You often exchange one set of problems for another, but it's the set that's best suited for you to handle. The key is to observe your fundamental truths and apply them practically. Discover what energizes you and generates income. By tracking your finances and time, you can create a new business plan that aligns with your goals and aspirations. Keep an inventory of your mind, including your time, energy, and thoughts, to stay on track and focused to elevate your business and life to the next level. Join Joe and Tina Marie in this inspiring episode to learn how to build your own Iron Man suit and create a thriving business around your unique superpowers. Some topics discussed in this episode: The Story of How Two Anchors Met: Discover how Tina Marie and Joe bonded over their shared belief in anchoring themselves to their fundamental truths and universal principles. Uncover Your Anchor: Find your own personal anchor, the foundation upon which you can build a successful and fulfilling life and career. Become the Iron Man of Your Life: Learn how to engineer systems and structures around your superpower to help you reach your full potential and become unstoppable. Test Your Limits: To take your business to new heights, you need to question your strengths and weaknesses and take risks to test those strengths and weaknesses in the real world to discover your true potential. Define Your Non-Negotiables: Recognize that you must pay the price for a better situation in life, and commit to making the necessary sacrifices to achieve your goals. Set Boundaries to Protect Your Energy: Define your boundaries and guard your precious time and energy against those who would waste it. Embrace Tradeoffs to Grow: Accept that growth and evolution come with tradeoffs, and embrace the challenges
S1 E511 · Tue, May 02, 2023
Biohacking Your Way to Success: How To Be Productive AF Without Mental Willpower with Theo Lucier
In this episode, Joe chats with Theo Lucier , the founder of Forgotten Health and the creator of BioRecharge! and Pure Vitamin C Flush. Theo shares his journey from real estate to the supplement industry and opens up about the challenges he faced along the way. He reveals how he came to the profound realization that his real-estate work wasn't energetically aligned on a soul level. Despite the monetary success, his identity was being stripped away one cell at a time. Because of this, he learned the vital importance of fixing the foundational cellular level of energy to increase willpower and achieve success. They dive into why typical mental models to fix chronic fatigue and low willpower fall short and why they both advocate for a bottom-up approach to willpower, tackling physical issues before mental ones. Theo shares actionable steps to detox the body of toxins and optimize health; and discusses the power of small biohacking micro habits to maintain consistency and achieve big results. Tune in for this must-hear episode packed with valuable insights and practical tips for anyone looking to improve their health and wellbeing, bounce back from burnout, or take their entrepreneurial journey to the next level! Some topics discussed in this episode: Theo's Epic Journey: From Real Estate to Supplements - Follow Theo's inspiring journey and the challenges he faced in pivoting from real estate to the supplement industry. Soul-Searching: Realizing Misalignment - Learn how Theo came to the profound realization that his work wasn't energetically aligned on a soul level. Willpower 101: Fixing the Foundation - Uncover the vital importance of fixing the foundational cellular level of energy to skyrocket your willpower and achieve your dreams. Mindset Mastery: Why Mental Models Fall Short - Discover why typical mental models to fix chronic fatigue and low willpower don't work and why getting to the root of the issue is key. The Power of Bottom-Up Willpower: Addressing Physical Issues First - Explore the need for a bottom-up approach to willpower by tackling physical issues before mental ones. Detoxing Made Easy: Actionable Steps to Optimize Your Health - Discover everyday actionable steps to detox your body of toxins and level up your health. Optimize Your Health: Simple Solutions, Dopamine Fast, and Cleansing - Unveil the powerful benefits of simple solutions like vitamin C to decrease stress levels, dopamine fasting from short form content, and dry fasting to achieve cellular de-aging and optimize your health. The Key to Consistency: Micro-Biohackin
S1 E510 · Thu, April 27, 2023
Getting Real with Amber Spears: From Hustle Addiction to Living Your Best Life
Get ready for an empowering conversation with a true game-changer! In this episode, Joe sits down with Amber Spears , an entrepreneur and founder of East 5th Avenue, one of the top affiliate marketing agencies today. They talk about the changes they’ve gone through personally since the last time they spoke, including Amber’s firsthand experience with the dangers of the hustle culture and the importance of finding balance and true fulfillment in life. Amber shares her inspiring journey that goes from being addicted to being busy and the hardships she had to face, to realizing that true success comes from being connected to yourself and others. Joe and Amber delve into separating your personhood from your business and leaning on the people around you to keep you grounded in reality. They also discuss the power of relationships and treating your team and partners with respect, which is essential for a successful affiliate program and business in general. This episode will leave you feeling inspired thinking about what fulfilled means to you. Tune in and get ready to shift your mindset! Some topics discussed in this episode: Ditching the hustle: How slowing down and reconnecting with yourself can bring true fulfillment. Finding your passion: Why constantly chasing the next big thing won't lead to true happiness. Relationships rule: Discover how emotional intelligence and connecting with others can take your business and personal life to the next level. Unleash your potential: Letting your true self shine is the key to personal growth and success. Power of community: Surrounding yourself with amazing people can be the game-changer you need. Transferable skills: Learn how skills developed in business can benefit your personal life and vice versa. Breaking free: Respecting your past self but knowing to have a better future, you must shed those old coping strategies. Prioritize yourself: It's not selfish to put yourself first - it's essential. Hustle's dark side: How the hustle culture can take pieces of yourself to fill up the bank People matter: Despite the buzz around AI and technology, it's real people who make a business thrive. Relationship building: How treating your team and partners with respect is the key to a successful affiliate program. Be your true self: Embracing your authentic self can bring you greater happiness and success than pretending to be who you think your business needs you to be Find your enough: Amber's inspiring story of discovering what truly matters and finding fulfillment through saying “this is enough.” <
S1 E509 · Tue, April 25, 2023
Embracing Uncertainty: A Creative Approach to Business with Roland Frasier
In this episode, Joe chats with Roland Frasier , a seasoned entrepreneur and investor with a wealth of experience in the business world. Roland's unique perspective on business and creativity is the result of a combination of inputs, with a 50-50 split between business and creative influences. His focus on lateral thinking and intentionally pursuing expansive thought processes has been key to his success, as he approaches problems from multiple angles in a non-linear manner. Roland shares his strategy for pursuing multiple perspectives to generate creative solutions, emphasizing the suspension of disbelief and staying open to new possibilities. He stresses the importance of being comfortable with uncertainty, allowing problems to move into the unconscious to access the full potential of creative problem-solving abilities. Roland also encourages keeping an open loop of thoughts and tracking ideas through journaling or voice memos, as convenience is a driver of creativity. The episode dives into Roland's business framework and how he brings value, as well as the importance of purpose-driven content consumption and creating wealth alongside income. Listeners will also learn how to keep their expectations reasonable and stay focused on their North Star. Tune in to this inspiring episode to learn from Roland's wealth of knowledge and experience in the business world. Some topics discussed in this episode: The Power of Business and Creativity: Robert's unique perspective was crafted through an equal blend of both worlds. Unlocking Your Lateral Thinking: Discover how Robert's key focus on lateral thinking can help you approach problems from multiple angles in a non-linear manner. Expand Your Mindset: Intentionally pursue expansive thinking to unlock a whole new level of success. The Power of Multiple Perspectives: Embrace the strategy of pursuing multiple perspectives to generate truly creative solutions to any problem. Believe in the Possibilities: Suspend disbelief and stay open to new possibilities. You never know where they might take you. Comfortable with Uncertainty: Learn to embrace uncertainty to take on new challenges and seize opportunities. Embrace Open-Loop Thinking: Keep your thoughts open and allow your creativity to generate innovative solutions. The Unconscious Solution: Allow problems to move into your unconscious mind to access your full creative potential for problem-solving. Capture Your Ideas: Keep track of your ideas and inspirations through journaling, voice memos, or any other means that works for you. The Power of Convenience: Discove
S1 E508 · Fri, April 21, 2023
Mastering Change: Unleashing Your Potential in a Rapidly Evolving World with James Schramko
In this episode, Joe chats with James Schramko, who shares his inspiring journey from the sales world to the wild west of the online market space. Embracing change is not optional, but a necessity to thrive in this space. James highlights the importance of mastering change by acknowledging its power and potential. Finding balance between stability and flexibility is critical in a rapidly changing world, and it's essential to eliminate unproductive offerings and focus on high-performing elements to maximize your business potential. James also reveals his powerful data-driven process for successfully rebranding a decade-old business with confidence and clarity, as well as how he was able to increase his prices while retaining nearly all of his subscribers. James stresses the importance of returning to your true path when you find yourself lost on the wrong road. He believes in living life to the fullest while you still can and prioritizing your health metrics to thrive as an entrepreneur. Along with this, Joe shares his own story of finding his way back to his true passions. Listeners are encouraged to seize the day and prioritize their health and well-being to thrive as entrepreneurs. Remember, change isn't just a choice, it's a necessary part of growth and progress. Embrace it, master it, and watch your life and business flourish. Some topics discussed in this episode: James's Journey: From the sales world to the wild west of the online market space. Embracing Change: If you want to thrive in the online space, change is not an option, it's a necessity. Mastering Change: The first step to mastering change is to acknowledge its power and potential. Equilibrium in Motion: Discover the importance of finding balance between stability and flexibility in a rapidly changing world. More Value, More Worth: Learn how James was able to increase his prices while retaining nearly all of his subscribers. Data-Driven Mastery: Uncover James's powerful process for successfully rebranding a decade-old business with confidence and clarity. Maximizing Your Business Potential: Eliminate unproductive offerings and focus on high performing elements. Joe's Story: Joe's journey from losing connection with his audience to finding his way back to his true passions. Return to Your True Path: If you find yourself lost on the wrong road, remember that it's never too late to go back to where you felt most alive. Carpe Diem: Live your life to the fullest while you still can. Two Phases to Thrive: Your success as an entrepreneur is not just about business metrics, it's also health metrics. How to contact James: James Schramko Website <a href= "
S1 E507 · Wed, April 19, 2023
Designing Your Success: Greg Merrilees's Journey to Entrepreneurship and Finding Balance
In this episode, Joe sits down with Greg Merrilees , an entrepreneur who has built a thriving design business from the ground up. Greg shares his journey of being squeezed out of his t-shirt business 10 years ago and pivoting to a new venture that brings true value to his clients. Throughout the episode, Greg provides valuable insights into the world of design and entrepreneurship, including how to stay focused on your goals, demystifying AI, and capturing brands and personalities in his designs. He also shares the core principles of design that influence his work and the psychological drivers he incorporates into his designs. But it's not all about business! Greg emphasizes the importance of finding balance outside of work, sharing his personal journey of scaling down his workload and prioritizing self-care. He also discusses the routines and disciplines he uses to stay sharp and energized, and the importance of finding happiness and fulfillment outside of your business. Whether you're an entrepreneur looking to build a successful business or simply looking for inspiration to live a fulfilling life, this episode has something for everyone! And... him and his team at Studio1Design are the ones who created the brand new Hustle & Flowchart website! If you are looking to optimize your website or get a new one designed, they are my go-to team. Take a comprehensive quiz Greg put together by clicking here and learn how to optimize your site! (You'll also be able to score some free social banners if you end up getting your site designed by them) Some topics discussed in this episode: The power of pivoting: Hear how Greg turned a challenging situation into a thriving business that brings true value. Staying focused on your goals: Learn how a business coach can help you stay on track and push through tough times. Design trends and inspiration: Discover how to keep up with the latest trends and select the best designs to bring your vision to life. Demystifying AI: Learn how artificial intelligence can be a powerful tool for design, not a threat. Core principles of design: Hear from an expert on the fundamental principles that make great design. The psychology of design: Find out how to tap into the psychological drivers that can make your designs even more effective. Capturing brands and personalities: Learn how to create designs that truly capture your clients' unique brand and personality. The strategy of design: Discover why strategy is just as important as design itself when it come
S1 E506 · Tue, April 11, 2023
The Power of Self-Love: Building Confidence from the Outside In with Kimmy Seltzer
In this episode, Joe talks with Kimmy Seltzer, a confidence and style expert who helps people find their inner confidence and transform their lives. It’s wild that it just takes 7 seconds for someone to make a first impression. That can make or break a business deal or potential relationships in life. Kimmy & Joe talk about practical ways to do that, which ironically makes you feel more confident overall! Kimmy shares her journey of transformation, from a therapist with the white picket fence to a divorcee in LA, and how one red dress helped her rediscover herself and unleash her inner confidence. She discusses the symbiotic relationship between inner and outer confidence and how starting with small, gamified micro-actions can help build a whole new level of confidence. Kimmy emphasizes the importance of owning your confidence, working from the outside inward, and making a positive first impression, as well as tips for making a good first impression and the power of self-love. Discover the key strategies for creating new confidence habits, how to lead with confidence, and the 3C Rule for personal branding. Learn the tone of confidence and how it shapes a first impression in all areas of your life. Check out Kimmy's live and interactive workshops , weekly podcast Charisma Quotient , and her new show Dating IRL . Kimmy also used to be a recurring guest on these topics with previous guest Jordan Harbinger - check out that episode after this. Tune in to this episode for all this and more, and unleash your inner confidence for life! Some topics discussed in this episode: Unleashing Your Inner Confidence: Whether you're single or married, everyone deserves to feel great and have radiating confidence in all scenarios. The Journey of Kimmy: From therapist with the white picket fence to a divorcee in LA, discover how she transformed herself and has become a media personality. The Symbiotic Relationship Between Inner and Outer Confidence: When you start looking and feeling better, you move differently and exude a newfound sense of confidence. The Confidence Strategist: Discover the key strategies for creating new confidence habits and rebuilding yourself from the outside in. Gamifying Your Confidence: Starting with small, gamified micro-actions can help you build your way up to a whole n
S1 E505 · Fri, April 07, 2023
The Pursuit of Adventure: A Quest for Passion, Purpose, and the Ultimate Thrill with Mike Prince
In this episode, Joe chats with Mike Prince, an entrepreneur and professional extreme athlete who's overcome a lot. Mike's journey from salesman to flyboarder to retreat founder is nothing short of inspiring, and he shares how self-care, cold exposure and breathwork played a key role in his success. Mike and Joe dive into practical tips for expanding your time, staying present, and incorporating breathwork into your routine. You'll hear how breathwork helped Mike recover from Lyme disease, and they even explore different techniques like the box and Wim Hof methods -- try it with us during the episode! Mike and Trevor Turnbull assembeled a group of men (myself included) who have practiced these methods together virtually for 3+ months now -- these guys and practice have been a gamechanger. They invite you to check out what they're doing at Extremely Conscious . The stuff we're doing is extremely timely for many of us entrepreneurs and men going through our own growth (and struggles). There is a retreat coming up and more to follow. Go here to learn about the retreat and what's going down there. So, get ready to feel inspired and empowered by Mike's story and tips. Some topics discussed in this episode: Breaking the stereotype: Why self-care is important for men too. Mike's journey: From salesmen to flyboarder to successful entrepreneur. What is flyboarding? Discover this exciting extreme sport. Chance encounter: How Mike Prince and Trevor Turnbull met and founded Extremely Conscious Losing the spark: Getting lost in the grind and how it can drain your passion for life. Finding your way: How the retreat for men can help you reignite your fire. Creating time: Tips for expanding your time and getting into a state of flow. Slowing down: Why it's essential to take a break and how it can help the entrepreneur mind. Practice makes perfect: How habits like breathwork take time and effort to master. The power of presence: Why it's important to be present in every moment, from eating to working out. Healing breath: How breathwork helped Mike recover from Lyme disease. Breathe easy: Exploring different breathwork techniques, including the box and Wim Hof methods. Guided breat
S1 E504 · Fri, March 31, 2023
The Hands Off CEO Blueprint: How to Build a Business that Runs Without You with Mandi Ellefson
In this episode, Joe talks with Mandi Ellefson, the creator of Hands Off CEO, about her inspiring entrepreneurial journey and the secrets to her success. Mandi shares how she developed a mindset of abundance and learned to delegate effectively, enabling her to grow her business and achieve her goals. Listeners will learn valuable lessons about the power of mindset and how to apply it to their own businesses. Later in the episode, Joe and Mandi discuss the importance of hiring the right people and managing agreements effectively. Mandi emphasizes the importance of building a team of like-minded individuals who share your vision and values, and Joe shares some of his own experiences managing agreements between people in his business. Listeners will come away with practical tips and strategies for building a successful business and a happy team. Tune in to this episode to learn from Mandi's inspiring story and valuable insights. “To change your personal reality, you must change your personality.” - Mandi Ellefson Some topics discussed in this episode: The Power of Mindset: Why developing the right mindset is just as important as your business strategy when it comes to scaling your business. Hands oOff CEO: In this inspiring interview, we'll be speaking to Mandi Ellefson, the creator of Hands off CEO, about how she built her successful business and the secrets to her success. Get ready to be motivated and inspired! Increasing the Value of Your Services: How Mandi increased the value of her services and delegated effectively so she could focus on what really matters. Scaling with a Clear Vision: A clear vision is essential to scaling your business successfully. In this episode, we'll explore why expanding your mind of what is possible is the missing piece to scaling your business. Making Decisions That Align with Your Vision: Your vision should guide your decisions and actions. We'll explore why it's crucial to stay true to your goals to watch your business thrive. Transforming Your Reality: It starts with a shift in mindset. Mandi discusses how changing the way you think can transform your reality. Selling Outcomes vs Selling Deliverables: When it comes to selling your services, it's all about outcomes. Mandi tells us how to show your clients what they can achieve by working with you, not just what you can deliver. Managing Agreements Between People: People can be unpredictable, but agreements are reliable. We'll explore how to manage agreements effectively and build a successful business with a happy team. From What You Don't Want to What You Want: To know what you want, you first have to discover what you don’t want. The Power of Thoughts: Your thoughts shape your reality, so it's essential to take responsibility for them. The Importance of Hiring the Right Pe
S1 E503 · Sat, March 25, 2023
10 Everyday Habits for Lasting Success in Life & Business
In this solo episode, Joe discusses the power of micro-habits and how they can transform your life. He shares his personal experience with implementing small, consistent actions that have had a huge impact on his mental and physical wellbeing, as well as his business and finances. Joe also provides resources and tips on how to incorporate micro habits into your own life, so you can achieve your goals and live a more fulfilling life. As well, Joe dives into the importance of self-care practices like breath work, cold showers, and journaling. He shares his own routine and how these habits have helped him achieve greater focus, clarity, and peace of mind. Joe also emphasizes the value of connecting with loved ones and following your intuition as essential components of a happy and meaningful life. Whether you're looking to improve your health, relationships, or overall wellbeing, this episode is definitely worth a listen! And make sure to check out the guys that helped introduce these micro-actions to Joe. Trevor Turnbull and Mike Prince of Extremely Conscious have a free Facebook group to join here (it's where you'll get a list of micro-actions to try). Also, join the guys (and Joe) in Costa Rica for the retreat mentioned. Get all the details of the 5-day trip here . Some topics discussed in this episode: Transforming from anxious to empowered: The micro habits that changed my life in just 2 months Small actions, big results: How micro habits unlocked success in my business, health, and wealth Unleash your potential with micro habits: Essential resources to create positive change in your life Breath work: The non-negotiable practice that transformed my wellbeing Small changes, big impact: Simple ways to implement physical micro habits for a healthier you The power of cold showers: How this simple habit boosts my mental focus and energy Journaling for self-reflection: How micro habits like this can lead to personal growth and clarity The life-changing magic of reading: Discover how books can transform your perspective and mindset Harnessing the power of the sun: How this natural source of energy can brighten up your life Achieving peace through simple habits: The magic formula of sleep and water Following your inner voice: How celebrating intuition can lead to a more fulfilling life Connecting deeply with loved ones: The simple habits that strengthen bonds and create lasting relationships References & links mentioned: Get a list of micro-actions for you to try out (no-cost) at the Better Man Community on Facebook <
S1 E502 · Wed, March 15, 2023
The Surprising Power of Tiny Micro Actions with Trevor Turnbull
In this episode, we dive deep into the power of micro-actions and the importance of taking small steps towards achieving your goals. The guest and friend of over 10 years, Trevor Turnbull, shares his personal journey of taking a loan and going all-in on his endeavors, and how he used micro-actions to achieve his success. He also opens up about his breakdown and how it led him to make significant changes in his life. Joe and Trevor discuss the value of trusting yourself, making conscious decisions, and surrendering to the unknown. They touch on the benefits of creating supportive communities and co-creating experiences that can lead to compounding returns. They also share their experiences with breathwork, cold plunging, and intentional living. If you're looking for ways to shift your beliefs, expand into unlimited possibilities, and create real, meaningful change in your life, this episode is a must-listen. And before you do, check out this 5-day men’s retreat that Trevor’s putting on in Costa Rica (I’ll be there!). He’s inviting a handful of Hustle & Flowchart listeners to join. Get the details of the experience here . Some topics discussed in this episode: How a breakdown of excessive screen time and Zoom calls led Trevor to make a massive change in his and his family’s lives. Trevor’s experience of investing in things they weren't passionate about and how they had to battle their what-ifs to pivot in a different direction. The importance of trusting oneself and being willing to surrender to whatever shows up. The power of micro actions and how they can help keep one motivated and on track. The concept of shifting beliefs and expanding into unlimited possibilities. The impact of vulnerability and honesty in relationships, particularly with romantic partners. How the life you desire is ready for you now — and steps on how to get it. How to understand and navigate life when life crumbles around you. How cold showers and plunges have changed so much for Trevor and Joe — comfortable being uncomfortable The specific micro-actions Trevor and Joe use everyday to shift our beliefs <
S1 E501 · Wed, March 08, 2023
Unleashing Your True Potential: Unlocking Mental Blocks - Britt Lefkoe
In this episode, we explore the power of the mind and how it can help entrepreneurs to achieve their goals. Britt Lefkoe, an anomaly when it comes to the power of the mind, talks about how beliefs can hold us back and block us from achieving our goals. She shares her story of taking the legacy of her father’s work and expanding it even further. We learn that our beliefs and decisions are largely influenced by the amygdala (emotional brain), and that it is important to be aware of this so that decisions can be made in favor of the prefrontal cortex (cognitive brain). We also discuss how entrepreneurs can become mindful of their negative thought patterns and how to move past the fear of failure. She shares a simple process we can use to address what's holding us back right now so our brains can easily find the solution. Tune in to this episode to learn more about how to expand what’s possible with the power of the mind! Some topics we discussed include: Why people don't take your good advice, even they know it's what they need. And what's blocking YOU from taking good advice and doing what you know YOU need. What prevents you from feeling good, taking time off, and doing things for yourself? Why you don't always see clearly and what's stopping you. Exploring the impact of beliefs on mental blocks and how to overcome them. Overcoming fear and procrastination to achieve personal success. The impact of beliefs on decision-making. A great analogy of preparing for a world we never live in. Exploring the possibility of business success being easy. Unlocking the brain's potential: Exploring blocks and finding fulfillment. The neuroscience behind creative thinking and decision making. Exploring the link between achievement and our feeling of safety. The relationship between self-love and self-protection in business. Understanding the impacts of beliefs on mental health. Creating boundaries and protecting your energy as an entrepreneur. Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
S1 E500 · Mon, February 27, 2023
Chris Krimitsos - Navigating Uncertainty While Growing Your Business
My friend, Chris Krimitsos, is back on the podcast for a round two. He is a thought leader, connector, and community builder in the podcasting space. Chris has successfully grown Podfest™ Multimedia Expo to an international conference with upwards of three thousand registrants, set back-to-back world records for the largest virtual podcasting conference and organized the first blockchain event in Florida. In this conversation, Chris and I discussed how to drop guilt and take care of yourself during a stressful phase in business, how to structure your days and weeks to live a happier life, how to evaluate your time and build relationships that provide limitless opportunities, plus the impact of the pandemic on events and businesses. Some Topics We Discussed Include: How to Drop Guilt and Take Care of Yourself During a Stressful Phase in Business What Chris Has Learned About Running an Event as It Keeps Growing How Chris Structures His Days and Weeks to Live Happier His Lessons From Being in His 40s After He Shifted How He Approaches Business How Chris Evaluates His Time What Chris Has Learned Working with His Wife, Katie – His Dos and Don’ts How Chris Builds “Insurance” Into His Business for External Events How Chris Approaches Relationships That Fulfill His Life and Provide Limitless Opportunities How Face-to-Face Events Have Changed Chris’ Perspectives in Business How a Simple Breath Practice Helps Chill Joe Out in Any Situation Joe & Chris’ Relaxation Tools and Routines The Upside and Downside of Both Partners in a Couple Being Entrepreneurs The Importance of Building Relationships and Creating Good Times with People Strategies for Connecting and Building Value with People The Impact of the Pandemic on Events and Businesses For more information go to Chris Krimitsos' site and the global podcasting event, PodFest . Grab Chris' book called Start Ugly: A Timeless Tale About Innovation & Change Check out these related podcast episodes with Chris: Chris Krimitsos: Get Over Your Fear of Failure In 7 Simple Steps Chris Krimitsos: Behind The Scenes Of One Of The Largest Events In Podcasting Subscribe To & Review The Hustle & Flowchart Podcast! Thanks for tuning into this episode of the Hustle & Flowchart
S1 E499 · Wed, February 22, 2023
Malorie Nicole - 5 Steps to Thriving Success & Sustainable Growth
We’re so excited to have Malorie Nicole, an experienced performance specialist, on our show today! In this episode, Malorie shares her methodology for helping entrepreneurs and business leaders maximize success and drive sustainable growth. Malorie dives into her five key principles—identity, vision, structure, boundaries, and expression—that create a solid foundation for teams and businesses. She explains how her methodology can help professionals achieve greater results in their business and goals without sacrificing the things they love most. Malorie also shares her personal story and how she got to where she is today. She talks about the importance of aligning your business and life goals and how to foster emotional agility to maximize success. Some Topics We Discussed Include: The 5 key principles that keep you focused, fulfilled, and growing your capacity in a way that you never have before. Self Awareness is key to living a fulfilling life - identify your values and use that to create a vision for your life. Create systems to help your vision come to life, and set boundaries to protect your energy and time. Develop the skill of self-expression in order to communicate your truth and lead. Leverage your inputs to maximize your outputs and know yourself and be honest in your communication to create a life of abundance. A key factor in helping entrepreneurs navigate change is to become aware of their emotional experiences. To determine if something is in alignment, ask yourself why you are no longer as fulfilled as you used to be. Use identity work to ask yourself questions such as "Who am I and what do I care about?" Recognize that transitions are not necessarily starting over and that you are taking your skills, growth and information with you. Find a trusted advisor or coach to help you stay accountable and move forward. Vision should be revisited during transition and when there are changes in the business. Structure is important to ensure that you are building something you want to build, not just something that someone else is building. It is important to be aware that your journey may not be linear and to be flexible with your approach. We hope you enjoy this episode with Malorie Nicole! For more information about Malorie, visit her website at www .malorie-nicole.com . Listen to her #1 rated podcast, Abundantly Clear . Thanks for tuning in and we’ll see you next time! Subscribe To & Review The Hustle & Flowchart Podcast! Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews has helped you in your jo
S1 E498 · Mon, February 20, 2023
Ryan Lee - 5 Income Models for a Profitable Micro Business
Today on the show, Ryan Lee shares his insights from running a successful physical products brand, the exit of that brand, and the five Cs of income models that shape what he's focused on now. Ryan dives into how to succeed in the physical brand market and how to shift your business as you age. He also talks about how to simplify a stressful business into a fun and profitable one, how to document your new ideas, and why you should focus on niche markets instead of appealing to a broad audience. Ryan emphasizes the importance of not overcomplicating your product and using constraints to make it achievable. He encourages entrepreneurs to reinvent themselves and create their own game and play by their own rules, and to stay true to customers and give them value. Tune in now to learn more from Ryan Lee on how to simplify your business and mind to achieve success. Some Topics We Discussed Include: Learn how to get to the core of your business and simplify to maximize your success. Discover the five Cs of income models: courses, coaching, continuity, commerce and commission that can help you create a profitable micro-business. Understand how to start with a one-time purchase product to build a list of buyers. Find out how to use constraints to create achievable products without overcomplicating them. Explore how to focus on niche markets instead of appealing to a broad audience. Unlock the power of building relationships and promoting others to get commissions. Discover the value of documenting and sharing ideas to refine and build a business. Learn how simplifying can reduce stress and make it more profitable. Gain insight into how to choose your own adventure, explore all possibilities and create products that roll off the tongue. Grow your understanding of how to reinvent yourself and get rid of excuses. Develop your knowledge of how to create your own game and play by your own rules. Understand that there will be ups and downs in business, and how to get back up and keep moving forward. See how to find your corner and go micro to succeed. Visit Ryan at www.ryanlee.com and join his email list to get insightful and actionable strategies to grow your micro-business. Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!
S1 E497 · Wed, February 15, 2023
Dan Nicholson - How to Achieve Financial Certainty, Navigate Risk, and Make More Money on Your Terms
On this episode, I'm joined by Dan Nicholson, the author of Rig ging the Game : How to Achieve Financial Certainty, Navigate Risk, and Make More Money on Your Terms. Dan is passionate about helping entrepreneurs end their suffering, and he shares his insights on how to do that through his book and this podcast episode. He talks about the challenge of constantly chasing more and how it can lead to taking ourselves out of the game. We also discuss the importance of setting expectations based on average performance, rather than personal best in order to achieve financial success. Dan's fourth commandment is also explored, which is about not seeking the best of ourselves every single day, but pursuing a rolling average. Finally, Dan shares how he had to unlearn much of what he had learned in business school in order to become an entrepreneur. He realized that he needed to optimize for the right things, not just more and more. By the end of the episode, you will have gained insight into how to find enough in one's life while also achieving financial success. Here are some other takeaways you'll get from listening: Discover how to achieve financial success and find your enough Understand why humans are wired to crave more and how to reorient towards goals Learn how to set expectations based on average performance, rather than personal best Unlearn what you've been taught in business and optimize for the right things Gain insight into how to hit expectations most days with a built-in upside Discover the fourth commandment about not seeking the best of ourselves every single day Understand how pursuing a rolling average in life can bring success Realize how chasing more can lead to taking yourself out of the game Gain insight into how to change your thinking in a healthier way Alternative to trying to be your best every day - how to take pressure off yourself Why, what, and how to unlearn what’s dragging you down in your business How to reframe from always pushing for “more” to what’s most efficient for you and “maximize” How to know how to play YOUR game to an infinite level How understanding “restraint” allows you to curb your impulses and allow greater good things to happen How “burning the boats” hurts you and your business more than you realize Steps to create personal freedom in your business and life so you call the shot Get Dan's book, Rigging The Game , so you can deep dive into all of his actionable strategies. Is there another entrpreneur in your life that would find this episode helpful? Please share it with them! And check out www.hustleandflowchart.com to g
S1 E496 · Thu, February 09, 2023
The Art of Copreneurship: 6 Steps To The Ultimate Partnership [Part 2]
We're back with Part 2 of our "copreneur" series, featuring my lovely copreneur partner, Heather Fier. We're continuing from our Part 1 epside where we chatted about the journey we've had as partners and tips you can swipe from our experience. This time around, we're diving into the 6 ways you can approach business and life with your partner. Copreneurs are when a partner work and manage the same company together... But this is not the case for everyone... so we made these 6 steps to work even if your partner isn't involved in your business. We have 13+ years of being copreneurs together and have learned a ton. You'll learn these 6 steps plus a bunch more: Prioritize communication: Set aside time to talk and plan regularly Clarify expectations and roles: Discuss who is responsible for what, and when Listen & be open-minded: Listen to each other’s ideas, and consider them objectively Share ideas openly & honestly: Be open to discussing any ideas, and don’t be afraid to disagree Resolve conflicts quickly: Work together to come up with a solution that works for both of you Celebrate successes: Acknowledge each other’s accomplishments, and take time to enjoy the wins Do you know another copreneur couple who would benefit from this two-parter series? Please share it with them! Go to www.hustleandflowchart.com to get more resources and tools on how to create a business and life that works for you.
S1 E495 · Wed, February 01, 2023
Behind The Scenes of Our Copreneur Journey with Heather Fier [Part 1]
Today is an especially special episode. I'm bringing back my wife Heather Fier for another episode (more are coming, due to popular demand). I have waited nearly 500 years to fully feature the brains and beauty of how Heather thinks and shows up in the world of entrepreneurship and life. She's been my mentor in many ways, and today I hope one of her stories of success and pain help you on your journey. Here's a bit of what you'll hear from our chat: The raw, juicy, behind-the-scenes of a 16-year old copreneur couple The difficulties of running a business and a relationship together, and the strategies we used to keep our sanity and remain happily married Why Joe didn't sign Heather's yearbook in middle school How Heather helped scale a business with her mom from local to nationwide while in her 20s How Heather turned a wedding planning side hustle and led to writing her book How Heather dealt with ending a 15 year old business with her mom while having our foster daughter reunify (lots of stress & emotions) How Heather launched a new business, while pregnant, and grew an email list of 25,000 people How this business helped her partner with the top wedding influencer Heather's transformation from being a workaholic to being efficient and intentional with her work How monthly recurring revenue changed our thinking Lots of tiny, quirky details each of you will notice and land differently for you! This episode is the first of two episodes about copreneuring. Keep an eye out for the next episode this week. Please tell another entrepreneur who would gain something from this. And leave a rating and review on your favorite podcast platform, It helps more entrepreneurs (and copreneurs) find this show. Follow along more at www.hustleandflowchart.com. Thank you!
S1 E494 · Thu, January 26, 2023
7 Steps To Turn Discipline Into Freedom for Entrepreneurs
Today, we'll look at 7 ways to develop discipline as an entrepreneur, which will lead to a healthier routine that gives you more freedom. As entrepreneurs, we have a lot of responsibilities and expectations that we put on ourselves. Sometimes we do this in a way that isn't in line with what we want in our lives and business. Let's change that. Here's how we'll break down 'discipline' and the 7 ways to start today: How Discipline = Freedom How to confront what's holding you back from progress How to prioritize what's most important, not just urgent The power of Tiny Habits to start small and make changes stick How to create a schedule to stay on track - How to track progress for consistent momentum How to reflect and reassess as you go How to keep going for sustained success How to apply to your body, mind, work, and people for holistic growth Thank you for listening to this episode. Please tell another entrepreneur who would gain something from this. And leave a rating and review on your favorite podcast platform, It helps more entrepreneurs find this show. Follow along more at www.hustleandflowchart.com. Thank you!
S1 E493 · Wed, January 25, 2023
3 Tips for Working Less and Living More: Managing a Packed Life
Today we are joined by Joe Fier and his entrepreneur wife. First time in almost 500 episodes! Joe and his wife are here to share their strategies for managing a packed life. Whether you are an entrepreneur, couple, or a single person, these tips will help you balance life, work, and relationships. Want to bring in more balance and flow into your life? Do you have a home life that can be happier with less friction? You'll walk away with actionable tips for bringing more joy to your place. Here's what we'll cover on the episode: Uncover the secrets to making time for yourself and why it's essential to do so Learn the simple decision filter to protect your time Make the right choices: when to say yes and when to say no Play the game that'll transform your relationship and create a harmonious household Apply these strategies to your business and any personal partnerships How to enjoy more happiness, work less and have more energy with these tips for managing a packed life Resource mentioned: The Fair Play card game Thank you for listening to this episode. Please share with someone you know who'd benefit. Spread the love! And leave a rating and review to help other entrepreneurs "magically" find the show in their feeds :-)
S1 E492 · Thu, January 19, 2023
Avoiding Burnout: What Entrepreneur Season Are You In?
Today we’re talking about understanding the seasons of life for entrepreneurs. Many entrepreneurs get so focused on their goals that they don’t take the time to prioritize their work and life, and end up burning out. We’ll be discussing how to use the seasons of life to make better decisions and achieve your goals without burning out. On this episode, we’ll cover: What seasons of life are when it comes to being an entpreneur How decisions made in each season can have different implications on yourself, family, and your business How actions taken in the present can affect future seasons of your life How priorities and commitments can change during different seasons of life How taking risks can become less likely as more commitments are made What different seasons of life can mean for decisions, commitments, and priorities How having fewer commitments can mean more time and resources to pursue other things What unexpected events can require a reprioritization and re-examination of expectations How losing loved ones can be challenging and lead to difficult decisions (and new opportunities) How being aware of the season of life one is in can help make better decisions What strategies entrepreneurs can use to make sure they don’t burn out How to adjust expectations and goals based on the current season of life How to use the different seasons of life to prioritize work and life Thank you for listening to this episode. Please tell someone else who loves it. And leave a rating and review on your favorite podcast platform. It helps more entrepreneurs find this show. Thank you! Subscribe To & Review The Hustle & Flowchart Podcast! Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews has helped you in your journey, please head over to iTunes or Spotify, subscribe to the show, and leave an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing people just like you!
S1 E491 · Wed, January 18, 2023
How To Profit From Your Passions with Matt McWilliams
Are you in a business that you feel could be better if you tapped into your strengths? Are you struggling to identify what your superpowers are and how to monetize them? You might be just starting out in business or a long-term veteran. Either way, this is why we made this episode... I'm bringing back Matt McWilliams (aka The Affiliate Guy) who just released a best seller book called Turn Your Passions Into Profits . McWilliams delves into the process of turning your passions, ideas, unique story, and message into a profitable business through lively and informative discussions. On this episode, he breaks down many topics that we face when starting a new venture or creating something new in a business you already have. Here are some of the topics we cover in this episode: Why you should monetize your business from day one How affiliate marketing can kickstart your business How to not burnout when your starting or scaling your business Bust through your fears so you create and sell more Why your family and friends are holding you back in business How to snowball small success into something massive How to know which of your superpowers can become a profitable business Why it’s never too late to start a business around your passions Why leadership is different than everyone thinks it is - we’re all qualified right now The downsides of following your passions in business How to decipher which of your passions are best to make into a business How to produce an unlimited amount of content around your passion This book is actionable and valuable if you are brand new to business or someone with years of experience. There's a reason why this book is blowing up from the day it got released. Get your own copy at PassionsIntoProfitsBook.com/Hustle — And get bunch of bonuses that you can’t get elsewhere. And check out Matt's podcast called The Affiliate Guy . You can start with the episode he did with Joe Fier ! Bonus: Listen to the previous episode we did with Matt McWilliams called "How Anyone Can Recruit An Army of Affiliates". <p
S1 E490 · Fri, January 13, 2023
What's "Enough" In Your Business?
I'm taking the podcast in a direction that covers topics that aren't discussed enough. What is "enough" for us as business owners? How do we know when we've done enough and don't need to do more, more, more? How do you know that you're doing enough to provide for yourself and your family? How do you know that you're doing enough to provide for your audience and customers? How do you know that you're doing enough to create a life OUTSIDE of business that makes you feel whole? I struggled with this for most of my entrepreneurial career. It led me to make poor decisions or be completely indecisive. Ultimately to total burnout and pain. It stops momentum and creates more harm than good. In this and upcoming episodes, I'll share my thoughts on this topic. I'll invite guests to share their ideas and give practical advice to help others find their "enough." It feels like this is a moment in time that many of us need this. Thank you for listening to this episode. Please tell someone else who loves it. And leave a rating and review on your favorite podcast platform. It helps more entrepreneurs find this show. Thank you! Subscribe To & Review The Hustle & Flowchart Podcast! Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing people just like you!
S1 E489 · Tue, January 10, 2023
Matt Wolfe - Top 10 AI Tools All Entrpreneurs Need To Be Using
Matt Wolfe is back and here ready to break down everything AI and how entrepreneurs should be leveraging this emerging tech. Since Matt and Joe parted ways in business, Matt's been heads down building www.futuretools.io . It's become a popular resource that many marketers, creators and business owners turn to for the latest tools to grow what they're doing. In this conversation, the speakers discuss the various applications of AI and how it can be used to improve people's lives. They also talk about the ethical considerations of AI and the potential for it to upgrade humans. They mention how AI can help with things like writing, image and video creation, music creation, podcast editing, voice creation, quick research, and so much more. They break down the top 10 AI tools that all entrepreneurs should be using in their business right now. Almost all are free, so there's no reason not to try them out for yourself! Here are some of the main topics discussed: What is AI and what is it NOT? The current and future landscape of AI & machine learning. Is artificial intelligence making us smarter or dumber? How to use AI tools to get more creative. Is AI and ChatGPT a Google killer? The top 10 AI tools that all entrepreneurs should be using right now. The ethics of AI and how it will disrupt almost every industry. How 'Prompt Engineering' is one of the most valuable things to learn right now to create incredible things with AI. Matt's predictions of how AI will evolve and how we can leverage it. How to use ChatGPT to make nearly anything you want. Make sure to visit <a href= "http://www.futuretoo
S1 E488 · Sat, January 07, 2023
Therapy Session - Matt Wolfe Is Back!
In this much-anticipated episode, we catch up with Matt Wolfe, one of our former co-hosts, to discuss what's been happening over the past year or so and how their businesses have evolved since they last spoke. They share the highs and lows of 2022 and what they've learned along the way... The two 'brothers from other mothers' dive into the reality of business, the struggles of pivoting a business, podcast, and life into a space that was unknown... all to survive and come back stronger! This is the first part of a two-episode series. Keep a lookout for the next episode coming shortly. In the next episode, Matt will delve into some specific AI tools and software that entrepreneurs should be aware of. He's now dedicating all of his time to his new venture, www.futuretools.io , and will discuss its creation, the attention it's been receiving, and why it's a valuable resource for optimizing your workflow and life. Don't miss out on this episode and be sure to share it with another entrepreneur you know and appreciate.
S1 E487 · Wed, January 04, 2023
AI Tools for Podcasters and Creators
Joe Fier talks about how podcasters and creators can use different AI tools to help streamline the creating and production process. AI can be used for things like transcription, text to speech, audio editing and much more. To get a full list of the tools mentioned, check out the awesome site called https://www.futuretools.io/ .
S1 E486 · Thu, December 29, 2022
Noise, Noise, Noise, Noise!
Joe Fier talks about the noise that can come with being an entrepreneur and how it can be overwhelming at times. He shares that The Grinch was a great example of someone who was constantly being bombarded with noise and how it can be detrimental to productivity. He encourages entrepreneurs to find ways to filter out the noise so they can focus on what's important. The conversation discuss the importance of deciphering the noise in our lives in order to find the important things that we should be focusing on. Noise can come from both external sources and from our own minds, and it can be helpful to find an outlet to quiet the noise and figure out what is most important.
S1 E485 · Wed, December 28, 2022
The Art of Hustle and Flow as an Entrepreneur -- A Breakdown
In this episode, Joe Fier breaks down the meaning behind the name of his podcast, Hustle and Flowchart. He explains that the name is meant to represent the journey of an entrepreneur, from the initial hustle to make things happen, to the eventual flow state where everything comes together and works efficiently. Joe shares his own journey as an entrepreneur and provides insights and tips for other seasoned and aspiring entrepreneurs. Joe Fier discusses the different phrases in the show's intro and why others will resonate, especially as an entrepreneur. He wants help listeners create a better life for themselves through the episodes with him and different mentors. Joe Fier welcomes listeners to the Hustle and Flowchart Podcast, where they discuss how to build businesses that provide freedom and fuel for your life. He explains that his goal is to help people create businesses with systems that work for them, so they can make more money than they need by working part time. He shares his own experiences as a chronic hustle mode kind of guy and offers advice from the mentors he's met along the way. The host of the Hustle and Flowchart podcast talks about how the goal of the show is to help listeners build businesses that give them the freedom and fuel for their life. He emphasizes that he is not here to help listeners build a billion dollar business, but rather to create a business with systems that work for the listener. Please enjoy and share with others. Just takes a few seconds!
S1 E484 · Fri, December 23, 2022
It's Back! The NEW Hustle & Flowchart Podcast
In this episode of the Hustle and Flowchart Podcast, host Joe Fier discusses the recent changes to the show, including the departure of co-host Matt Wolfe. Joe provides a recap of the past two months, including his decision to step away from the company, Hard Fork Gaming, and shares his plans for the future of the podcast, starting in 2023. He also touches on the importance of taking breaks and reassessing goals, something many entrepreneurs struggle with. Hustle and Flowchart is a podcast that helps you use business as a tool to get joy out of life and happiness out of life, to create freedom in your life. Look out for more solo & guest episodes dropping!
S2 Enull · Wed, September 28, 2022
MAJOR UPDATE ⚠️ Things Are Changing!
Here's where the show is going from here...
S1 E483 · Thu, September 22, 2022
The End For Hustle & Flowchart? (Special Update Episode)
Is this the end for Hustle & Flowchart? Here's why we're ending this show after 6-years and 483 episodes... Also, here's what's next and why you should stay subscribed!
S1 E482 · Thu, September 22, 2022
This Metaverse Will Create Insane Opportunities (Featuring Michael McCarthy)
Michael McCarthy from Gala Games Some Topics We Discussed with Michael McCarthy Include: How open economies will work in the Metaverse How pen and paper actually inspired Mirandus What types of worlds would people want to play in Breaking information about an upcoming game The mission behind Gala Games Why handing the keys to the players is the “right thing” How businesses will be formed in the Metaverse Why Web2 gamers will join Web3 And much more! References and Links Mentioned: Gala Games Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter How Wealth Will Be Made In The Metaverse Game Breakdown: Life Beyond
S1 E481 · Thu, September 15, 2022
How To Succeed As A Web3 Content Creator (Featuring Darren Glover)
Some Topics We Discussed with Darren Glover Include: How eSports is evolving Why Vayner is so focused on gamers The decision to sign Brycent What content creators are doing wrong How to really succeed in a content creator Why most creators are destroying their brands How blockchain and gaming will intersect And much more! References and Links Mentioned: VaynerMedia Darren on Twitter Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Is Play-To-Earn Gaming Dead Already? – With Brycent What You Need To Know About Play-To-Earn Games – With Cagyjan
S1 E480 · Wed, September 07, 2022
Bring Web3 Technology To Your Living Room
Kas Vegas from HUXLEY and Feature 3 chats about the projects she's involved in, the projects she's excited by, women in NFTs, gaming, and much more. Subscribe on YouTube Follow us on Twitter Some Topics We Discussed with Kas Vegas Include: How Kas got into the Web3 space The best women-led projects right now The projects Kas believes you should watch How Web3 will move to your living room How projects should be approaching this bear market What HUXLEY did right with their projecth And much more! References and Links Mentioned: Kas Vegas on Twitter Feature3 HUXLEY Chat with Ben Mauro from HUXLEY Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter The Head of Tokenomics at Animoca Brands
S1 E479 · Wed, August 31, 2022
Earn Money by Killing Zombies - Undead Blocks
Some Topics We Discussed with Grant Haseley Include: How to develop good economics for a game Where play-to-earn is going How Grant is doing things different at Undead Blocks How to get games into Web3 Why a zombie shooter game? Grant's non-gaming background How to fund a game in unique ways How to reward early players And much more! Here's a Breakdown of Undead Blocks: https://twitter.com/hardforkgaming/status/1565441284289884160 References and Links Mentioned: Undead Blocks Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter The Head of Tokenomics at Animoca Brands
S1 E478 · Wed, August 24, 2022
The Head of Tokenomics at Animoca Brands
We’re experimenting with a new format (again). This time we’re testing shorter, to the point, conversations with thought leaders in the blockchain space. In this episode of our “Blockchain Conversations” series, we’re chatting with Moe Ezeldin, the Tokenomics Lead for Animoca Brands. This episode is jam-packed with gold nuggets. Have a notepad ready because Moe’s going to give you a masterclass on how to approach this world of Web3 gaming. We’d love to hear your thoughts about this one over in the community Discord. Join us for free at HardFork.gg/discord Some Topics We Discussed with Moe Ezeldin Include: What does a “Head of Tokenomics” do? The overlap between CRISPR and gaming The balance between gaming and finance The battle between Web2 and Web3 gamers How to make a game sustainable Where is “play-to-earn” going? How Animoca is shifting their approach to games Upcoming Animoca projects to keep an eye on What to look for in games as an investor Major red flags to look for and avoid eSports and sports getting into crypto Alpha straight from Animoca And much more! References and Links Mentioned: Blockchain Space Animoca Brands Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter Joe on Twitter Buffalo on Twitter Hard Fork Gaming on Twitter <a href= "https://evergreenprofits.com/the-3-companies-were-paying
S1 E477 · Wed, August 17, 2022
The Web3 Content Game Plan
In this one, we’re breaking down our content strategy for Hard Fork Gaming. We’re moving to a daily YouTube show and these are the systems we’re using to do it. We'd love to hear your thoughts about this one over in the community Discord. Join us for free at HardFork.gg/discord Some Topics We Discussed Include: Why we decided to create a daily show The content machine that we’re building The roadblocks to creating daily How we plan to distribute this content How we’re leveraging other communities to grow The formulas we use to create videos The companies that are supporting us The tools we’re using And much more! References and Links Mentioned: Blockchain Space Animoca Brands Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Forking The Hard Fork (Featuring Crypto Buffalo) Hustle & Flowchart Live – Behind The Scenes
S1 E476 · Wed, August 10, 2022
Forking The Hard Fork (Featuring Crypto Buffalo)
We make some pretty big announcements in this one about where we're going next with Hard Fork Gaming... Hint: You'll be hearing from us A LOT more. You're going to want to tune into this one! We'd love to hear your thoughts about this one over in the community Discord. Join us for free at HardFork.gg/discord Some Topics We Discussed Include: We're Hard Forking Again? The Daily Buffalo Prayer A Hard Fork Vs. A Hard Spork How to get the TLDR of Web3 gaming The huge undertaking we're about to attempt How we plan to game YouTube's algorithm Leaning into your attention span The mote that we're building More of the systems that we're building How to grow a community And much more! References and Links Mentioned: Blockchain Space Animoca Brands Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Hustle & Flowchart Live – Behind The Scenes How Wealth Will Be Made In The Metaverse Subscribe To & Review The Hustle & Flowchart Podcast! Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, h
S1 E475 · Thu, August 04, 2022
Content Strategies For Web3
We're taking you behind-the-scenes once again as we break down our content strategy here at Hard Fork Gaming. We're building systems to automate the flow of ideas to us as well as to automate the spread of the content. This episode also features special guests, Joe from MetaSports and NFTYQ from LADZ city! We'd love to hear your thoughts about this one over in the community Discord. Join us for free at HardFork.gg/discord Some Topics We Discussed Include: "Open-sourcing" our content creation Bringing the community in as a bigger role How we're automating getting "the alpha" Our content calendar strategy Should we become gaming streamers on Twitch? Content creation in a bear market Where our attention is focused in this bear How content creators will make or break this space How LADZ City is approaching content in a bear And much more! References and Links Mentioned: LFG Live 5 MetaSports LADZ City Blockchain Space Animoca Brands Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Hustle & Flowchart Live – Behind The Scenes How Wealth Will Be Made In The Metaverse Subscribe To & Review The Hustle & Flowchart Podcast! Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reac
S1 E474 · Wed, July 27, 2022
How We're Building In Public
This is the second episode of our new “live” format. This time we have a conversation about how we’re building Hard Fork, how we’re live-streaming, how we’re connecting with the biggest names in the space, and much more. We also have a chat with Ronin The Collector about where the Metaverse is going, how NFT ownership fits into gaming, and why we should embrace big brands getting into NFTs. We’d love to hear your thoughts about this one over in the community Discord. Join us for free at HardFork.gg/discord Some Topics We Discussed Include: Being useful to the community How to record a podcast on Discord How to stream to Discord AND Twitter Spaces at the same time Getting real-time feedback The ONE tool that adds that extra polish How to get your foot in the door with big companies How we get NFTs for free to giveaway The benefits of digital colleting and digital ownership Should gaming and NFTs overlap? What will be the next “Oasis” Metaverse? Why we’re switching the format Why we don’t totally believe in “Play-To-Earn” And much more! References and Links Mentioned: LFG Live 5 Bluestacks V-Mix Streaming Software Elgato Stream Deck Canva Ronin The Collector LFG Live 4 Blockchain Space Animoca Brands
S1 E473 · Wed, July 20, 2022
Hustle & Flowchart Live - Behind The Scenes
This is the first episode of our new format. For this one, we went live and discussed what we’re up to at Hard Fork Gaming, our big mission, how we’re creating so much content right now, and where we plan on taking things. We also dive into various ways that you can get more involved with Hard Fork Gaming and Hustle & Flowchart. We’d love to hear your thoughts about this one over in the community Discord. Join us for free at HardFork.gg/discord Some Topics We Discussed Include: The bigger vision of Hard Fork Gaming How we’re creating tons of content every week The team we’re working with to make it happen The team members we’re still looking for Alpha behind two free NFT airdrops A playable game that came out early The process we follow to build live shows And much more! References and Links Mentioned: LFG Live 4 Blockchain Space Animoca Brands Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Cypto Buffalo – WTF Is Hard Fork Gaming? How Wealth Will Be Made In The Metaverse Subscribe To & Review The Hustle & Flowchart Podcast! Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and
S1 E472 · Tue, July 12, 2022
How Wealth Will Be Made In The Metaverse
It's been a while since we did an episode where we pulled back the curtains and talked about what we're up to, what we're struggling with, where we're going, and what we're excited about right now. So that's exactly what this episode is. It's a BTS look at what's going on with Hustle & Flowchart and Hard Fork Gaming, with a pretty major announcement about the Hustle & Flowchart Podcast at the end. Don't miss this one as we break down what's happening next for the show and why we're still so bullish in this painful bear market! We'd love to hear your thoughts about this one over in the community Discord. Join us for free at HardFork.gg/discord Some Topics We Discussed Include: An explanation of Life Beyond What it means to make an open metaverseHow to get early access to “alpha” and free NFTs Our current business situation The things we've experimented to grow Hard Fork The biggest goals of Hard Fork Gaming Why we ditched the “engage-to-earn” concept Why there is so much opportunity in this bear market The blockchain we're seeing exciting opportunities on right now The open-economy Metaverse concept (that will change the world) How people will make money in the Metaverse The “machine” that we're building here The next evolution of Hustle & Flowchart And much more! References and Links Mentioned: LFG Live 4 LFG Live 3 – Featuring Cagyjan Blockchain Space Animoca Brands Subscribe To The Hard Fork Gaming Channel Join the Discord Community Hard Fork Gaming on Twitter
S1 E471 · Tue, July 05, 2022
🎮 Game Breakdown: Life Beyond
We’re doing another game breakdown! This time with the founder of Life Beyond, Ben Charbit. Life Beyond is one of the first open metaverse style games where the gamers create the economy. You don’t have to be the hero, running off into battle… You can be the farmer or the butcher or some other member of a function society and earn real in-game incomes (that can be swapped out for real-world dollars). This concept of the open economy Metaverse is one that really really excites us! We’d love to hear your thoughts about this one over in the community Discord. Join us for free at hardfork.gg/discord ! Some Topics We Discussed Include: An explanation of Life Beyond What it means to make an open metaverse Why Darewise doesn’t want to sell you games How Animoca Brands works with Darewise Studios The story behind the Animoca acquisition The problems with “Play-To-Earn” How to get into the early alpha test of Life Beyond How to win part of a $1 million prize And much more! References and Links Mentioned: Life Beyond Subscribe To The Hard Fork Gaming Channel Join the Discord Community Buffalo on Twitter Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Rich Robinson – How Tokenization Changes The World <a href= "https://hardforkgaming.com/clone-of-how-tokenization-changes-the-world-with-rich-robinson-from-animoca/?utm_source=hustle+and+flowchart" target="_blank" rel="external noopener noreferrer" data-typ
S1 E470 · Tue, June 28, 2022
♻️ The BEST Explanation of NFTs (Featuring Joel Comm)
We chatted with Joel Comm back in September of 2021 and the conversation completely changed the trajectory of careers. This was the episode that caused us to take a closer look at NFTs and completely shift where we’ve taken the show and our business. We’d love to hear your thoughts about this one over in the community Discord. Join us for free at HardFork.gg/discord Some Topics We Discussed with Cagyjan & CryptoStache Include: The secret sauce behind Joel’s successful life A perfect explanation of the value in NFTs The best kept secret in the NFT world Red flags to look out for in the crypto world A new internet network and how you can be a part of it How to find alt coins to invest in So many other options with NFT’s other than artwork And much more! References and Links Mentioned: The Next Internet Millionaire Bad Crypto Podcast The Fun Formula Badco.in/discord BCHeroes.com Join The Whitelist Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter | Joe on Tw
S1 E469 · Tue, June 21, 2022
Cagyjan & CryptoStache - Crypto-Gaming: Surviving The Bear Market
In this episode, we're showcasing some amazing guests that recently joined us on our (every other week) live show on YouTube. Each show features guests, live games, NFT giveaways, contests, skits, and much more. On last week's show, we managed to get two “OGs” in the gaming/crypto space, Cagyjan and CryptoStache. In the midst of one the worst bear markets we've seen in crypto, we wanted to get insights and feedback into how to approach the opportunities that exist in gaming right now. We'd love to hear your thoughts about this one over in the community Discord. Join us for free at HardFork.gg/discord Some Topics We Discussed with Cagyjan & CryptoStache Include: How to get NFTs in the gaming space for free What The Juice Gaming Team is Awesome games that you can play right now The benefits of the WAX blockchain What games do you play when you relax Upcoming games to keep your eye on What to do to get through this bear market The story behind the CryptoStache brand The things we're ignoring that we shouldn't be What brings crypto-gaming to the mainstream? The powers the come from the ‘stache The mental approach to crypto today The simple way to make profits in this market And much more! References and Links Mentioned: Cagyjan CryptoStache LFG Live 2 Join The Whitelist Subscribe To The Hard Fork Gaming Channel Join the Discord Community Hard Fork Gaming on Twitter What You Need To Know About Play-To-Earn Games – With Cagyjan How To Make Money With Gaming NFTs
S1 E468 · Tue, June 14, 2022
David Wurtz - How Gamers Will Eventually Embrace Blockchain
In this episode, we have the honor of chatting with another true internet pioneer. We’re talking David Wurtz, a co-founder of Google Drive, an advisor to Shopify, and now, the co-founder and CEO of Fractal. In this episode David breaks down the evolution from Google Drive to going “all-in” on blockchain-gaming at Fractal. We’d love to hear your thoughts about this one over in the community Discord. Join us for free at HardFork.gg/discord (We’re moving Hustle & Flowchart Discord Here) Some Topics We Discussed with David Wurtz Include: Co-founding Google Drive Getting to know Justin Kan through Y-Combinator Why the transition into Web3 The reason they decided to focus on gaming The pros and cons of the Solana blockchain How blockchain-gaming become mainstream A bold prediction about the gaming industry Will Google and Shopify move to Web3? Details about the new Fractal Wallet Why companies would choose to work with Fractal How early are we really? The game David’s most excited about And much more! References and Links Mentioned: Fractal.is Join the Hard Fork Whitelist Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter <a href= "https://evergreenprofits.com/justin-kan-selling-twitch-for-970m-and-starting-a-web-3-gaming-company/" data-type="post" data-id="30034" data-wpel-
S1 E467 · Tue, June 07, 2022
How To Make Money With Gaming NFTs
Once again, Joe and I sat down for a chatty chat without any special guests. We’re breaking down the vision for Hard Fork Gaming, giving behind-the-scenes details of running an epic livestream, and then diving-deep into the power of gaming guilds. We’ve talked about gaming guilds with past guests like Peter Ing and Brendan Wong but we’ve never really taken the time to break it down into the simplest explanation. Hopefully this episode will bring a lot of clarity around the concept and help explain why we’re so bullish on the model. We’d love to hear your thoughts about this one over in the community Discord. Join us for free at HardFork.gg/discord (We’re moving Hustle & Flowchart Discord Here) Some Topics We Discussed Include: The achievement of our vision with Hard Fork The livestream that will onboard so many to this space Engage-To-Earn and how we’re reimagining marketing An easy way to get a free gaming NFT from us Behind the scenes of the epic live event Where the big opportunity lies if you act fast right now Tweaks you’ll notice to the podcast The COMPLETE explanation of gaming guilds The similarity between in-game NFTs and real estate The game that started this whole “guild thing” Making money running your own guild Tools that make running a guild super easy The effects on gaming from this current bear market How guilds are improving lives around the world And much more! References and Links Mentioned: Watch the replay of LFG Live #1 Join The Whitelist Axie Infinity Blockchain Space Kaizen App <a href="https://pegaxy.i
S1 E466 · Tue, May 31, 2022
🎮 Game Breakdown: Apeiron
We’re doing another game breakdown! This time with the founder of Apeiron, Frank Cheng. Apeiron has been in development for 6-years and aims to take a different approach to blockchain gaming. They are innovating in the way game tokens are handled, opting to have a 3-token system instead of the standard 2-token system. Listen as Frank explains why this game is different and how this model will revolutionize the blockchain-gaming space. We’d love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Some Topics We Discussed Include: An explanation of the Apeiron game Why they aren’t proponents of “play-to-earn” The evolution of gaming over the years How the 2-token model is broken Why the 3-token model is a better system The benefits of being a god in a game “Planet Sex” inside the game How to make a game people actually want to play The state of the marketing and where we go from here And much more! References and Links Mentioned: Apeiron Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Brendan Wong – How Gaming Guilds Are Built Game Breakdown: Revv Racing Subscribe To & Review The Hustle & Flowchart Podcast! Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Yo
S1 E365 · Tue, May 24, 2022
The 3 Companies We're Paying Attention To Most in Web3
A brief summary of this episode
S1 E464 · Tue, May 17, 2022
Brendan Wong - How Gaming Guilds Are Built
Ready for a deep-dive into the intricacies of gaming guilds and how they're built? Today we're talking with the founder of the largest gaming guild in the blockchain space. Brendan Wong is the co-founder of Avocado Guild and he generously unloaded a ton of wisdom on the current state of blockchain-gaming! We'd love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Some Topics We Discussed With Brendan Include: What exactly a gaming guild is and does An explanation of the Avocado Guild The wide-range of guild sizes How to start building a guild full of assets How the community is your moat The life-changing impact of guilds Why we are so early in this space "Play-to-earn" vs "Play-AND-earn" The games that currently have the best traction Onboarding new gamers into blockchain Inflation of gaming tokens and how we might solve it The game that's doing it right at the moment The future of gaming guilds and why most will perish And much more! References and Links Mentioned: Avocado Guild on Medium Avocado DAO Avocado on Twitter ----------------------------------- Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter ----------------------------------- Brycent - Is Play-To-Earn Gaming Dead Already? Peter Ing - The Massive Business of Play-To-Earn Guilds Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!
S1 E463 · Tue, May 10, 2022
🎮 Game Breakdown: Revv Racing
In this episode, we sit down with the VP of Product over at Animoca Brands to discuss the difference between traditional gaming and blockchain gaming. We also deep-dive into their exciting NFT game, Revv Racing, breaking down how to get involved and how to earn money through their competitions. We’d love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Some Topics We Discussed With Sean Dudley Include: How games like Golden Eye led to where we’re at with gaming The journey to Animoca’s current dominance How blockchain games differ from traditional games Why old-school and new-school games can coexist How the tokens work for Revv racing How to actually earn an income playing Revv How you can hire drivers to race your NFTs for you How you could actually start playing for free right now The step-by-step process to get started playing How early we all are to this space And much more! References and Links Mentioned: Revv Racing ———————————– Hard Fork Gaming Whitelist Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!
S1 E462 · Tue, May 03, 2022
Rich Robinson - How Tokenization Changes The World (Animoca)
Everything is changing and innovating at breakneck speeds. And today we have a seasoned entrepreneur and world adventurer who shares his wild stories and where he sees technology and society going. Rich Robinson is on the show today and he is beyond passionate about Web3 and where gaming is going. He is the Entrepreneur In Residence for Animoca Brands, the unicorn blockchain technology and investment company worth over $5 billion. Rich breaks down his experience before Web3 and how he’s blown away everyday with the innovations of this space. Learn how he navigates this space as an entrepreneur, strategic advisor, and leader of the biggest company in this space. We'd love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Some Topics We Discussed With Rich Robinson Include: Wild adventures in traveling the world How China is the biggest story of our lives with technology The high highs and low lows of entrepreneurship (it’s a sick disease!) What the new wave of entrepreneurs getting into blockchain should be aware of Rich’s story of joining Animoca and the wild ride he’s been on since Animoca’s vision of creating an open metaverse where there is ownership throughout The big picture of Web3 gaming, how it’s begun and where it’s going (quick!) How tokenization is going to change everything for businesses and give ownership to many What Animoca looks for when they invest in companies and games How tough it is to run an in-game economy and how it relates to the real world What’s coming up with Animoca Brands And much more! References and Links Mentioned: Rich on LinkedIn Animoca Brands ----------------------------------- Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter ----------------------------------- Justin Kan - Selling Twitch For $970m And Starting A Web 3 Gaming Company Peter Ing - The Massive Business of Play-To-Earn Guilds Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning
S1 E461 · Tue, April 26, 2022
🎮 Game Breakdown: MetaOps
We're back with another game breakdown episode, where we deep-dive with the founders of a blockchain-game that we're excited about. In this one, we've got the two founders of MetaOps, the most realistic first-person shooter in the blockchain space... And it's actually playable right now. Joe and I have actually spent a ton of time playing it already and it's a freaking blast! So let's dig-in on all the details behind the game and what you can expect from its future. We'd love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Some Topics We Discussed With The MetaOps Team Include: The story behind the MetaOps founders What it's like to work directly with Fractal How their game is innovating in-game crypto wallets A breakdown of the MetaOps game Some accidental game alpha! Why games can't just focus on earning A whole new level of security with on-chain games The new ways players can earn by gaming How we bring traditional gamers to the market The smartest 12-year old gamer out there The roadmap and important dates to know And much more! References and Links Mentioned: MetaOps MetaOps on Fractal MetaOps Litepaper MetaOps on Twitter ----------------------------------- Hard Fork Gaming Whitelist Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Game First Impression: https://twitter.com/hardforkgaming/status/1516512485557161988?s=20&t=oZmYE2Z0_ihogs4dX5XBYQ Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only h
S1 E460 · Tue, April 19, 2022
Cypto Buffalo - WTF Is Hard Fork Gaming?
In this episode we're chatting with our new business partner at Hard Fork Gaming, Crypto Buffalo. This is a wide-ranging conversation around Buff's journey into crypto, the current state of crypto, NFT gaming, marketing in the crypto space, and much much more. You're really going to enjoy this high-energy conversation that revolves around what we're trying to build with Hard Fork Gaming. We'd love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Some Topics We Discussed With Crypto Buffalo Include: A history in video production Traveling the country in an RV with Jason Moffatt The genesis of Buff's crypto enthusiasm The big wins from metaverse land sales The current state of play-to-earn gaming The big marketing gaps that exist in crypto How you can get involved right now The reason Hard Fork Gaming exists And much more! References and Links Mentioned: Crypto Buffalo on Twitter ----------------------------------- Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter ----------------------------------- Brycent - Is Play-To-Earn Gaming Dead Already? Cagyjan - What You Need To Know About Play-To-Earn Games Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!
S1 E459 · Tue, April 12, 2022
Peter Ing - The Massive Business of Play-To-Earn Guilds
The topic of gaming guilds is one that we've discussed quite a bit lately. Today, we have someone that likely knows more about gaming guilds than anyone else on the planet. We're talking to Peter Ing of Blockchain Space, a company that collects and aggregates data on over 20,000 gaming guilds. We'd love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Some Topics We Discussed With Peter Ing Include: How Blockchain Space came to be The recent Ronin Bridge hack The income that guilds bring to developing nations How scalable are play-to-earn games? The different between guild sizes How gamers can create income through gaming The future of play-to-earn gaming How to innovate in this space when others copy And much more! References and Links Mentioned: Peter on Twitter Blockchain Space on Twitter Blockchain Space Blockchain Space One-Pager ----------------------------------- Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter ----------------------------------- Brycent - Is Play-To-Earn Gaming Dead Already? Cagyjan - What You Need To Know About Play-To-Earn Games Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!
S1 E458 · Tue, April 05, 2022
Ivan Santana - What Goes Into Launching 10,000 NFTs At Once
In this episode we chat with a good buddy of Joe. They go way back to the college days. Ivan Santana is one of the head guys over at West Coast NFT, a company that helps launch generative NFT projects with up to 10,000 unique images. These projects are quite the undertaking. So we sat down with Ivan to break down exactly what goes into this type of launch. We'd love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Some Topics We Discussed With Ivan Santana Include: The current state of the NFT market The most important aspects of a successful NFT launch The role that community plays in NFT projects How 10,000 unique images are generated How to approach investing in NFTs What projects you should be paying attention to References and Links Mentioned: West Coast NFT Ivan on Twitter ----------------------------------- Free Course: Engineering Attention Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter ----------------------------------- Jason Moffatt& Dave Tatera - Flipping NFTs For A Fun And Profitable Side-Business Joel Comm- Understanding NFTs and Cryptocurrencies Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!
S1 E457 · Tue, March 29, 2022
Brycent - Is Play-To-Earn Gaming Dead Already?
In this episode, we’re chatting with Brycent from The Loot Squad about the current state of Play-To-Earn Gaming. It’s a relatively new industry and it’s already seeing some major roadblocks in its growth. We discuss the biggest issues in the space as well as some ideas to improve and steer things in the right direction. If you’re interested in investing in some game assets in the space, this is the episode to listen to in order to hear both the pros and the cons of the current state of the industry. We’d love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Some Topics We Discussed With Brycent Include: The opportunities in Play-To-Earn How the industry is creating new careers Why Play-To-Earn gaming could be dying How lending is counterproductive to the greater goal How to actually stand out as a guild The most needed services in the space Twitter, YouTube, and Twitch growth ideas Fun games to play right now that can earn Upcoming games that you should be excited about References and Links Mentioned: Brycent on Twitter Brycent on Twitch Brycent on YouTube ———————————– Free Course: Engineering Attention Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in
S1 E456 · Tue, March 22, 2022
🎮 Game Breakdown: Psyker
In this episode, we’re doing our first “game breakdown.” From time-to-time, we’re going to bring on the teams behind some of the games that we’re most excited about in the blockchain-gaming space. We’ll be breaking down the team behind the game, the tokenomics of the game, how the gameplay works, how people can make money or earn NFTs by playing, and how you can get involved in the NFT and token sales so that you can potentially capitalize on the growth of these games as well. Today’s game breakdown is Psyker. Psyker is a fighting game, similar to Tekken, with a cyberpunk theme. Players can customize and upgrade their fighters with NFTs and battle other players head-to-head. Players can also play against the computer in player-vs-environment (PVE) scenarios… And that’s just scratching the surface of this unique and innovative game in the blockchain-gaming space. We’d love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Some Topics We Discussed With The Psyker Team Include: The team behind Psyker and how they got started A deep-dive break breakdown of the gameplay How people can earn money through playing Psyker How the play-to-earn mechanics are different The utility of the various in-game NFTs How hideouts (land) work in Psyker The timeline for release of the game How you can invest and get involved yourself The Psyker team’s favorite upcoming game References and Links Mentioned: Psyker Buy a Psyker Character (Fractal) Psyker on Discord Psyker on Twitter Psyker White Paper Subscribe To The Hard Fork Gaming Channel Join the Di
S1 E455 · Tue, March 15, 2022
Justin Kan - Selling Twitch For $970m And Starting A Web 3 Gaming Company
In this episode we speak with a legendary founder! Justin Kan started Justin.tv, which eventually became Twitch, and then sold to Amazon for $970 million... Justin's gone on to become a successful investor and, most recently, the co-founder of Fractal.is, a platform that helps launch video games on the Solana blockchain. We had the opportunity to sit down with Justin and chat about Justin.tv, Twitch, plant medicines, Web3, play-to-earn, gaming, his new platform, and much much more. We'd love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Some Topics We Discussed With Justin Kan Include: The stories behind Justin.tv and Twitch What is was like to sell Twitch for $970 million Justin's Ayahuasca journey Why Web3 is bigger than the gaming industry before it The reason behind the creation of Fractal.is How they vet out the best blockchain games Why they sell Fractal NFTs The upcoming game that Justin's most excited about References and Links Mentioned: Fractal.is Justin on YouTube Justin on Twitter Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!
S1 E454 · Tue, March 08, 2022
♻️ How To Be A Successful Evangelist (Featuring Guy Kawasaki)
We're bringing back another favorite from the archives today while Joe's on vacation in Maui. In this one, we're talking to Guy Kawasaki about podcasting, Clubhouse, working at Apple, how to build a career as an evangelist, and why Guy is just always so smiley. This is just a really fun conversation that takes us into the way Guy's brain works and changed some of our thinking on how to properly promote other products. We'd love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Some Topics We Discussed Include: Guy’s secret to starting a podcast episode off right Will Clubhouse succeed or be the next social media flop? Trixie, Biff & Joe Blow making money from Clubhouse? How to become a brand evangelist The key to life - do you have these qualities? Would you buy a car from Apple? A great use case for the Remarkable tablet References and Links Mentioned: Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Resources From Guy Kawasaki: Remarkable People Podcast The Art of the Start 2.0 Spaces on Twitter Descript Guy interviews Tim Ferriss on his podcast Remarkable Tablet Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show,
S1 E453 · Tue, March 01, 2022
Lisa Buyer - Branding in the Metaverse
In this episode, we chat with our long time friend, Lisa Buyer. Lisa has helped us so much over the years with PR and she happens to be the person who introduced us to concept of the Metaverse in the first place. Be a fly on the wall as we chat Web3, branding, NFTs, the Metaverse, virtual reality, digital influencers, and so much more! We'd love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Some Topics We Discussed With Lisa Buyer Include: The difficult journey into Web3 How branding has worked in the Metaverse so far Where branding is going for the Metaverse How to onboard yourself into crypto The future of the Metaverse in general The direction we see NFTs going NFTs for Real Estate? Creating digital influencers and support staff The pros and cons of Oculus References and Links Mentioned: Modern PR Secrets ( Affiliate Link ) Female Disruptors Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!
S1 E452 · Tue, February 22, 2022
Cagyjan - What You Need To Know About Play-To-Earn Games
In this episode, we chat with one of the most prolific content creators in the Play-To-Earn gaming space. Today we're talking to Cagyjan, an influencer with 70k+ YouTube subscribers and 100K+ Twitter followers. We're discussing what he loves about the play-to-earn (p2e) space as well as get some advice on how to grow a strong social media following. We'd love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Some Topics We Discussed With Cagyjan Include: How Cagy got into play-to-earn gaming How the economics of a p2e game works Why most games have 2 tokens instead of 1 Barriers to entry, and why they are great for you Why p2e games are better than tradition games What to look for when picking games to get into How to invest in the p2e gaming space The trick behind Cagy's YouTube and Twitter success Why Axie Infinity was such a ground-breaking game What upcoming p2e games you should be paying attention to References and Links Mentioned: Cagyjan on YouTube Cagyjan on Twitter Subscribe To The Hard Fork Gaming Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!
S1 E451 · Tue, February 15, 2022
Jason Moffatt & Dave Tatera - Flipping NFTs For A Fun And Profitable Side-Business
Today we're chatting with two great friends of ours from the digital marketing world who have also pivoted a bit into the world of NFTs and Crypto. We're going down the rabbit-hole with Jason Moffatt and Dave Tatera about everything NFTs. They recently launched a new course all around NFTs and Hustle and Flowchart listeners are some of the first people to get access. Check out the episode and then dive even deeper into NFTs with their NFT Profits course . We'd love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Some Topics We Discussed Include: How they were "printing money" using BitClout How to bet on the success of online personalities The catalyst for going down the rabbit-hole Tips to avoid getting scammed in the NFT markets An explanation of "rug pulls" and how to spot them How to pick winning NFT projects The 3 entry points to look for on NFTs Should you invest in undoxxed creators? How to decide whether to hold or flip an NFT How to check the floor prices on all your NFTs The new digital businesses of the Metaverse Exploring non-Ethereum chains for NFTs Planning your exit strategy before purchasing The course that breaks it ALL down for you References and Links Mentioned: NFT Profits Course Subscribe To The Hard Fork Media Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!
S1 E450 · Tue, February 08, 2022
Videos Games: The Key To Financial Freedom?
In today’s episode, we breakdown the big transformation we’ve made in the business. We’re all-in on gaming and we think that, after this episode, you’ll fully understand why. We’d love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Some Topics We Discussed Include: What we’ve been doing for the past month we’ve been gone The 3 current real world applications of crypto The area of crypto we’ve gotten most rekt in Where we’re focused to create generational wealth Earning income through playing video games How companies like Facebook make money off you Pay-To-Play vs Pay-To-Win vs Play-To-Earn Why digital marketers are so valuable to this space The importance of KOLs (and what they are) How Axie Infinity is creating new livlihoods The concept and massive power of gaming guilds Why you might want to invest in pretend horses The new business we’re creating in this space References and Links Mentioned: Subscribe To The Hard Fork Gaming Channel Join the Discord Community Hard Fork Gaming Website Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Axie Infinity Documentary How To Define Success To Reach Your Goals Faster (Featuring Nic Peterson) Nicsmas 2021 Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If t
S1 E449 · Tue, February 01, 2022
Nic Peterson - The Base Case & Chill Method For Passive Crypto Income
Some Topics We Discussed Include: Why people don’t worry about the price of Nic’s tokens How to stop checking your crypto prices so often Are you value investor or a day trader? What does it mean to “Base Case and Chill” Why everyone fails in crypto What’s the future for Knight Swap The importance of TVL when operating in crypto The difference between information and innovation The extreme value of the Dicksicle NFT References and Links Mentioned: Subscribe To The Hard Fork Media Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Media Twitter Resources From Victoria Song: Wolf Den Crypto How To Define Success To Reach Your Goals Faster (Featuring Nic Peterson) Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!
S1 E448 · Thu, January 27, 2022
♻️ Bending Reality To Make The Impossible Probable (Featuring Victoria Song)
This is the perfect episode to round out our month of uber-impactful shows. Victoria Song set our minds up for the big transition we’re making in our lives. She reminded us that we should follow the paths that bring us the most joy. She reminded us that we have the ability and opportunity to make a bigger impact on the world. Most importantly, she gave us the tools to feel ok making big, new, uncomfortable moves. What an absolutely amazing month of reminders and insights. I really hope you had the chance to check them all out because they hit even harder for us the second time around. We’d love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Some Topics We Discussed Include: Delving into why people are unfulfilled after experiencing great success The amazing results from hiring an executive coach Using unpleasant emotions as fuel for expansion What entrepreneurs should be doing during the start up phase and afterwards to prevent the dreaded feeling that something is missing Why you want to be more like bison How to get into more of a flow state and operate from a sense of play What to do when you get to that place where your nervous system has expanded Accessing the field of infinite possibilities How to create friction in your life so you can uplevel What to do when you don’t know your life’s purpose References and Links Mentioned: Subscribe To The Hard Fork Media Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Media Twitter Resources From Victoria Song: Victoria Song <a href= "https://learn.victoriasong.me/pre-o
S1 E447 · Tue, January 25, 2022
♻️ How To Create And Leverage Flow States (Featuring Steven Kotler)
We're about to wrap up the month of sharing the most impactful episodes from Hustle & Flowchart over the years. Today we have our episode with Steven Kotler. Steven is probably the worlds foremost expert on flow states and, in today's rewind episode, he breaks down how to put yourself into flow states, how to induce creativity, and how to avoid burnout. We also discuss the pros and cons of the technological advancements that came about during Covid. We'd love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Some Topics We Discussed Include: Which country now leads the world in drone technology? What’s cool with COVID The hippie speedball recipe for a quick boost Your primary and secondary activities and which you should use for work Ways to tell if you are in flow What the future holds for the middle class The faster way that we know of, to calm yourself down Everything you ever wanted to learn about rocket science in just one sentence And much, much more! References and Links Mentioned: Subscribe To The Hard Fork Media Channel Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Media Twitter Resources From Steven Kotler: Flow Research Collective Art of Impossible Flowblocker Quiz The Future Is Faster Than You Think Bold <a href= "https://www.amazon.com/Authentic-Happin
S1 E446 · Thu, January 20, 2022
♻️ Negotiation Tactics From An Ex-FBI Hostage Negotiator (Featuring Chriss Voss)
Today we're bringing back one of our favorite episodes we've ever done. Today we're talking to Chris Voss, author of "Never Split The Difference," probably the best book ever written on negotiation. With the changes we've made in our business recently, we find ourselves in many more negotiation scenarios. Relistening to this episode has been huge for us, going into discussions that could have big money implications. Ever since recording this episode, we've changed our speech patterns and approached conversations differently. This is one of the most impactful episodes we feel we've done to date in terms of our own communication skills. We'd love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Some Topics We Discussed Include: How to seek the best outcome in the negotiation Why you should not ask “Why?” and what to ask instead How to read body language and what to say to make them more at ease Routine questions Chris asks during negotiating What is tactical empathy and how to use it in your business The story behind Chris’ most memorable hostage situation How to improve your relationship at home Why you should not be 100% sure of what you want as your outcome What a hostage negotiation has to do with marketing and the takeaways you can use to come out ahead The three different types of negotiators References and Links Mentioned: Subscribe To The Hard Fork Media Channel Join the Discord Community Matt on Twitter | Joe on Twitter Resources From Chris Voss: Never Split the Difference by Chris Voss Chris’ Black Swan coaching group The Rise of Superman by Stephen Kotler The Talent Code by Daniel Coyle The Black Swan by Nassim Taleb Originals by Adam Grant
S1 E445 · Tue, January 18, 2022
♻️ Tools To Get What You Want And Free Your Mind (Featuring Gabby Bernstein)
A brief summary of this episode
S1 E444 · Thu, January 13, 2022
♻️ Where To Focus For Exponential Wealth Growth (Featuring Mark Joyner)
For the month of January, we're rereleasing the most impactful episodes of Hustle & Flowchart. These are the ones that completely changed the way we think after we recorded them. Today, we're bringing back our episode with Mark Joyner. We recorded this episode in mid-2020, only a few weeks after everyone started being locked down. We dove deep into where to get your information and how to verify if the information is correct. This has become a more and more important topic as time has gone on because the world has changed so much and, still, people don't know who or what to believe. We also discussed how rapidly technology is changing and how you really need to be on the cutting edge to make it in the future. We'd love to hear your thoughts about these decisions over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Some Topics We Discussed Include: From being self-taught with no formal education to getting books published as textbooks How to go down the rabbit hole on a particular topic while not getting misled by the media Who can you really trust when watching the news? What is ‘The Big Five Phenomena’ and why it’s not necessarily a good thing Epistemological illiteracy and how it relates to your beliefs How the rate of paradigm shifts has constantly increased and what you can do to keep up What do Astroturf and Coco Puffs have in common? How to survive in this new landscape Untold secrets even with top-level CIA clearance Why the future is in the hands of entrepreneurs and how you can be a part of it References and Links Mentioned: Subscribe To The Hard Fork Media Channel Join the Discord Community Matt on Twitter | Joe on Twitter Resources From Mark Joyner: Your Roadmap To Money: A Cautionary Tale Of Hope (Free Book) Simpleology.com Our video interview with Mark Joyner Will Humans Become Obsolete In The Near Future? - Mike Koenigs <a href= "https://evergreenprofits.com/rich-s
S1 E443 · Tue, January 11, 2022
♻️ Reverse Engineering How Much Income You Actually Need (Featuring James Altucher)
This month, we're rewinding back and sharing some of the most impactful episodes we've ever recorded. These are the episodes that changed the way we see the world and business during and after recording them. In this episode you’ll hear James lay out a super practical thought exercise that you can do along with us, to determine a life of wealth freedom, for whatever that means to you in the most conservative way possible to keep that money flowing. James has started 20 companies, 17 of which have failed. You’ll hear how he has gone through some amazing wins and losses, the important lessons he’s learned along the way, and how he has come to realize you really don’t need as much you think, both in terms of physical items and monetarily. We'd love to hear your thoughts about these decisions over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Some Topics We Discussed Include: How James sold all of his possessions and lived out of AirBNB’s What happened that one time James had a real J.O.B. How to pick the right investment for angel investing How to determine how much money you actually need How to invest money to live off of it passively How to compare yourself to billionaires the right way How to create this wealth for yourself in a straight line approach Rules for which company to consider when investing References and Links Mentioned: Subscribe To The Hard Fork Media Channel Join the Discord Community Matt on Twitter | Joe on Twitter How To Define Success To Reach Your Goals Faster (Featuring Nic Peterson) Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!
S1 E442 · Thu, January 06, 2022
♻️ How To Define Success To Reach Your Goals Faster (Featuring Nic Peterson)
This month, we're digging into the archives to pull out the episodes that have had the most profound impact on the two of us. In this episode, we chat with Nic Peterson, an absolute genius at mental models. He really knows how to help define what's important and what's now and how to know if you should pursue something. His advice around being successful at things that you don't really enjoy really hit home and was a big piece of our recent change in direction. Some Topics We Discussed Include: How Nic went from homeless to making $100k with his mastermind Getting out of your slump with projects that don’t excite you Attracting high-end clients by saying the right words From powerlifting to losing weight and the birth of a nutrition company How to set your priorities to determine which one should come first Why not to name the puppy at the shelter - don’t even think about it! The four quadrants of action priority What is base knowledge disconnect and how to avoid it How to reach your goals even faster And much, much more! Resources From Nic Peterson: BumpersBook.com References and Links Mentioned: NicPetersonBook.com 3 Questions To Base All Your Decisions Around - Dan Kuschell How To Achieve Massive Success In Whatever You Do - Marx Acosta-Rubio Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!
S1 E441 · Tue, January 04, 2022
♻️ What You Should Know About Bitcoin, Blockchain & Crypto (Featuring Michael Taggart)
This is a "rewind" episode from 2017 with Michael Taggart. This was one of the first times we discussed Bitcoin and blockchain tech. on the show. We wanted to republish this episode because it's borderline prophetic. Much of what Michael breaks down in this episode actually played out exactly like he said it would. We discuss DAOs, what will replace Bitcoin, artists using tokens to build communities, influencers creating coins, and much much more... In 2017! I was worried that this episode may be less relevant today than it was when we recorded it. I was wrong! This episode re-blew my mind. We'd love to hear your thoughts about these decisions over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Now, here's a little of what you'll learn in the episode: What is Blockchain Technology and how does it work? How is blockchain verifiable by the public and yet anonymous? Major misconceptions about cryptocurrency Bitcoin as a deflationary currency The three types of blockchain-based technologies Blockchain's brilliant approach to cybersecurity The first blockchain-based social media platform How blockchain technology will shape the future of the ride-sharing economy Everything you need to know about ICOs Why digital currencies need a self-regulating organization? Michael’s great advice on getting involved in Cryptocurrency Understanding the difference between coins and tokens The excitement, innovation, tips and strategies around blockchain technology Dive Even Deeper: Subscribe To The Hustle & Flowchart Channel Join the Discord Community Matt on Twitter | Joe on Twitter We're Burning The Ships! Cryptocurrencies And The Bigger Picture That Has Us So Excited Joel Comm - Understanding NFTs and Cryptocurrencies Resources Mentioned: The creature from Jekyll Island by G. Edward Griffin Banking on Bitcoin CoinDesk Cointelegraph Coinbase
S1 E440 · Thu, December 30, 2021
BIG NEWS For 2022 - We've "Hard Forked" Our Business
This is the last episode of 2021. As the year ticks over, we're turning over a new leaf with our business. It's out with the old and in with the new. We've burned the ships and have no choice but to succeed in this new territory that we've ventured into. But we've got a plan... A plan to build a business that has the opportunity to be bigger than we ever imagined and make a lot of people wealthier than they could have ever imagined. It's an exciting time over here at Hustle & Flowchart... And we break it all down in today's episode. We'd love to hear your thoughts about these decisions over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Now, here's a little of what you'll learn in the episode: The new studio from 2021 Going all-in on video production Some of the legends we've interviewed this year The reasons we're pivoting What does this mean for Hustle & Flowchart (Good things) The businesses we shut down this year (and why) Introducing the new brand we're building in 2022 The new team that we've partnered with The goal of this new brand and how it can help you The bigger picture of everything we're trying to accomplish What to expect from us in 2022 Dive Even Deeper: Subscribe To The Hustle & Flowchart Channel Join the Discord Community Matt on Twitter | Joe on Twitter Sponsored By: Ahrefs - Check out the new free SEO tool! Sponsored By: Easy Webinar - be sure to check out their special deal for our listeners. We're Burning The Ships! Cryptocurrencies And The Bigger Picture That Has Us So Excited <a href= "https://evergreen
S1 E439 · Tue, December 28, 2021
Should You Trade Or Hodle Cryptocurrency? (Featuring 808Dave & Fun Uncle)
Today's a special episode where we hand the mics over to some good friends of ours. We're ending the year sick with COVID but the show must go on. In our second to last episode of the year, 808Dave from The Crypto Tutorials YouTube channel and Fun Uncle from LADZ City take over the show to talk about their thoughts on buying and holding (aka hodling) or trading more frequently. Tune in and then lets discuss your thoughts over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord ! Now, here's a little of what you'll learn in the episode: What makes Fun Uncle an "OG" in this space Why Uncle trades crypto How to learn to trade yourself An assessment of the market How to vet out worthy investments The timeframe to trade in How to learn technical trading for yourself Dive Even Deeper: Subscribe To The Hustle & Flowchart Channel Join the Discord Community Matt on Twitter | Joe on Twitter Sponsored By: Ahrefs - Check out the new free SEO tool! Sponsored By: Easy Webinar - be sure to check out their special deal for our listeners. Crypto Terms 101: Must Know Language For Web3 Crypto PSA: How To Not Get Scammed Resources Mentioned: LADZ City Crypto Tutorials Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscrib
S1 E438 · Thu, December 23, 2021
What Are Airdrops And How To Capitalize From Them
A few months ago, a ton of people who have been playing around in the Web3 space woke up to a multi-thousand dollar surprise. They had received an airdrop from Ethereum Name Service because they had bought a domain name. Matt was one of those lucky people to wake up to a nice little windfall. In this episode, we'll explain the story behind that airdrop, how airdrops work, and give you some secret intel into projects that we think might have an airdrop next. Tune into this one and then join the Discord to get insights like this much more frequently. Join us for free at www.HustleAndFlowchart.com/discord ! Now, here's a little of what you'll learn in the episode: The story behind Matt's $7,000 crypto windfall How airdrops work and why they're given out The additional responsibility that comes with airdrops What to look for to spot potential airdrops 5 rumored airdrops that could be happening soon (alpha alert) Where to learn about drops like this even sooner than our podcast Are we ending this podcast? (spoiler: we're not) Why you might not hear from us for a little bit starting next month Dive Even Deeper: Subscribe To The Hustle & Flowchart Channel Join the Discord Community Joe on Twitter | Matt on Twitter Sponsored By: Ahrefs - Check out the new free SEO tool! Sponsored By: Easy Webinar - be sure to check out their special deal for our listeners. Crypto Terms 101: Must Know Language For Web3 Crypto PSA: How To Not Get Scammed Resources Mentioned: Ethereum Name Service MetaMask ZKSync Zapper.fi Unstoppable Domains </li
S1 E437 · Tue, December 21, 2021
Crypto Terms 101: Must Know Language For Web3
With so many people wanting to learn and get their hands on the crypto / Web3 “game”, one of the best things to do is familiarize yourself with the most commonly used terms. We figured it'd be smart to record an episode where we break down the most commonly used terms in the crypto space so you're not lost! It can feel like a different language when you scroll on Twitter and in Discord channels for projects. Use this episode (and soon to be offered guide) as a go-to glossary of the top terms so you’re in the know and talking the talk. WAGMI! And of course, if you’re not in our exclusive community on Discord, you’re missing out! Join us for free at www.HustleAndFlowchart.com/discord now! You’ll hang out with us and our friends to get the latest “alpha” and other latest in crypto / Web3. See you there! Now, here's a little of what you'll learn in the episode: The top crypto/Web3 terms that are commonly used The wild acronyms that are used so you can start talking with the lingo The meaning and some examples of use cases behind each of the terms Dive Even Deeper: Subscribe To The Hustle & Flowchart Channel Join the Discord Community Joe on Twitter | Matt on Twitter Sponsored By: Ahrefs - Check out the new free SEO tool! Sponsored By: Easy Webinar - be sure to check out their special deal for our listeners. Cryptocurrencies And The Bigger Picture That Has Us So Excited Crypto PSA: How To Not Get Scammed Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!
S1 E436 · Thu, December 16, 2021
Crypto PSA: How To Not Get Scammed
In this episode we go DEEP into online security and why it’s especially important when you’re playing in the crypto space. Joe dives into some of the latest headlines in the media highlighting major scams. Literally BILLIONS have being stolen in crypto just this year and there’s more to come. The point here isn’t to scare you, it’s to prepare you. This is the new reality that many of us are involved in now and it’s best to have your ducks in a row before you get too deep. Learn from others (including Joe himself!) and prevent yourself from getting scammed and losing your hard-earned funds. Once you understand this and dial in your security, you’ll sleep better at night… guaranteed! Tune into this special episode to get all the details… Then join us in the Discord community to discuss. Some Topics We Discussed Include: How over $10 BILLION has been stolen in crypto this year Examples of recent scams and how to avoid them An explanation of how to stay protected the wild west of crypto The 3 most common ways that people get scammed in web3 An explanation of phishing and how to avoid being a victim of it The one thing that you should absolutely never EVER do Researching projects before "aping in" The concept of a "rug pull" and how to steer clear of them Why centralized exchanges are bad places to story your coins The tools that we recommend to stay safe and secure Dive Even Deeper: Subscribe To The Hustle & Flowchart Channel Join our Discord Community Joe on Twitter Matt on Twitter Sponsored By: Ahrefs - Check out the new free SEO tool! Sponsored By: Easy Webinar - be sure to check out their special deal for our listeners. Chris Parker - A Deep-Dive in
S1 E435 · Tue, December 14, 2021
Cryptocurrencies And The Bigger Picture That Has Us So Excited
We had a realization that we might have moved to fast with the new direction of our show. We got a bit excited and started sharing everything we were learning. The problem is that we might have skipped explaining a few things and giving the additional context required to fully understand this space. On today's episode, we take a step back and jump to the 30,000 foot macro-view of what we're seeing the crypto / Web3 space and why we're so excited and bullish on the future of it. Tune into this special episode to get all the details… Then join us in the Discord community to discuss. Some Topics We Discussed Include: How to access secret areas of our Discord channel The historic events that led to our current economic crisis How cryptocurrencies provide opportunities for everyone to grow wealth A breakdown of some of the common terms in the space The relationship between inflation and our favorite burritos The new career opportunities as a video-gamer How to actually start making money by playing video games Creator tokens and why they're the next big thing for influencers The MASSIVE opportunity for marketers in Web3 and crypto How YouTubers and creators fit into the mix NFTs, $200,000 JPEGs, and being a part of a tribe How to permanently cure boredom with social media Resources Mentioned: Raoul Pal on The Metaverse Is the New Solar System Tim Ferriss & Balaji Srinivasan Dive Even Deeper: Subscribe To The Hustle & Flowchart Channel Join our Discord Community Sponsored By: Ahrefs - Check out the new free SEO tool! Sponsored By: Easy Webinar - be sure to check out their special deal for our listeners. Joel Comm - Understanding NFTs and Cryptocurrencies We're Burning The Ships! Subscribe & Review To The
S1 E434 · Thu, December 09, 2021
Adam Schaeuble - The Podcast Death Star Has Arrived!
On today’s episode of Hustle & Flowchart we’re bringing in long-time podcasting friend, Adam Schaeuble, to share his hottest growth hacks (and muuuuuuch more). It’s been a little bit since we’ve chatted about podcast (and media) growth strategies and creative ways to monetize. So we brought a guy on that thinks like us but with a different approach. Best of both worlds. Adam is a prolific podcaster, coach, and community leader. He runs a successful podcast training course/community called Podcast Growth Club. It’s like PodHacker but different… We realized he’s doing a similar thing to us. Shouldn’t we just team up and make this a mega super podcasting course, resource center, fun community, and tons of live sessions? We don’t wanna do this alone… So that’s what we did! We just partnered with Adam to combine our podcasting brands and communities together. If you choose to join PodHacker (you should!) you’ll get a TON of new content, a super helpful community, access to live sessions, and tons more. This episode will be a melding of minds and you’ll see how the fun will continue in PodHacker and beyond. Let the fun begin! Some Topics We Discussed Include: How to manage (and excel) running THREE podcasts at once The systems needed to create content months ahead of schedule The superpower to have your audience build you into their routines The 80/20 of podcast growth hacks working NOW Are you “trying” or “executing” (subtle difference makes or breaks success) The Instagram Carousel post strategy that blows up engagement, shares, and grows fans Tapping into Instagram’s algorithms to grow your audience using Instagram Lives How to systematically produce 6 pieces of content within 72 hours of episodes going live How to create your podcast marketing plan How to leverage the social platforms to have them send you your best listeners How to make the most sharable content where everyone is happy to engage and help spread the word Building your client bridge from cold listener to a superfan customer The Relationship Funnel that Adam uses to grow his email list and community <li data-stringify-indent="0" data-stri
S1 E433 · Tue, December 07, 2021
The Fall of Crypto... or Just the Beginning?
On today’s episode of Hustle & Flowchart we’re covering some of the latest news and interesting findings that Joe & Matt have been digging into. The crypto world has had an interesting few days. The market took a big hit, so people are freaking out. Here are some useful resources to aid you in making better decisions. The metaverses of crypto are experiencing massive virtual land grabs. Hundreds of millions of dollars are being invested, and nearly half a million just to "live" next to Snoop Dogg. And there’s a lot more sprinkled throughout our chat. Tune into this special episode to get all the details… Then join us in the Discord community to discuss. Some Topics We Discussed Include: Using the "Fear and Greed Index" to stay sane during wild markets How El Salvador bought up 150 Bitcoin and what they’re doing with it The IRS is in the news: They have a plan to tax your crypto assets Music artists are using NFTs to cut out the middleman/record labels (you'll see a lot of music artists using this method) Deadmau5 and Portugal the Man teamed up to become the first NFT backed song to go platinum (an example of how media will be funded and launched). Linkin Park's Mike Shinoda released a NFT project called Ziggurats. 5000 unique visual AND audio NFTs Our thoughts on metaverse land sales and the BIG money being invested. Facebook/Meta is now allowing crypto-related ads. A couple of podcasts that are MUST listens for anyone interested in learning about the big picture of economics and where crypto/the world are headed Resources Mentioned: Raoul Pal on The Metaverse Is the New Solar System Tim Ferriss & Balaji Srinivasan Monaco - A crypto and NFT native social platform The Fear & Greed Index MIKE SHINODA’s Ziggurats Ape-In Productions Dive Even Deeper: Subscribe To L
S1 E432 · Thu, December 02, 2021
Derral Eves - The Real Secret To Growth On YouTube
A brief summary of this episode
S1 E431 · Tue, November 30, 2021
SuperDoge Animated NFT Series + Big Metaverse News
On today's episode of Hustle & Flowchart we're talking about all of the latest metaverse news, including the latest from The Sandbox, Decentraland, Axie Infinity, and Uplands. We're also brought in 3 of the creators of the SuperDoge project, an animated series with a token and NFTs... Plus some major alpha on some free NFTs and potential airdrops. Tune into this special episode to get all the details… Then join us in the Discord community to discuss. Some Topics We Discussed Include: The multi-million dollar real estate deals inside the metaverse How to wear your favorite shoes in your favorite virtual worlds The $600,000 yacht for The Sandbox What the hell is Uplands? We're still trying to figure it out. The story and team behind SuperDoge How to snag some free NFTs from the SuperDoge team How SuperDoge is telling their animated story in a web3 way Where another airdrop could be coming from Resources Mention: SuperDoge.io Dive Even Deeper: Subscribe To LADZ City YouTube Subscribe To The Hustle & Flowchart Channel Join our Discord Community Sponsored By: Ahrefs - Check out the new free SEO tool! Sponsored By: Easy Webinar - be sure to check out their special deal for our listeners. Joel Comm - Understanding NFTs and Cryptocurrencies How NFTs Change Everything! Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us r
S1 E430 · Thu, November 25, 2021
Gino Wickman - Entrepreneurs Are Born, Not Built
Gino Wickman is a legend among entrepreneurs. He’s been a mentor and thought leader to those who want to scale their businesses in ways they didn’t think possible. Now, Gino focuses his attention on helping people just getting started with their business. His book, Entrepreneurial Leap, is a guidebook focused on helping entrepreneurs succeed in business. Do you have what it takes to be an entrepreneur? This book is going to help you figure that out. Gino believes that entrepreneurs are born with the traits to succeed, they are not learned. Not everyone has what it takes (and that's ok). What do you think? Tune in to hear why he believes this as well as our thoughts on the subject. Then join us in the Discord community to discuss. Some Topics We Discussed Include: Entrepreneurship - Is it nature or nurture? How Gino created a business by talking with people How Gino got started as an entrepreneur Being an integrator AND a visionary (some people pull it off) Why 2nd and 3rd generation entrepreneurs actually fail What “Entrepreneurial Leap” is and why you need it The 6 essential traits of an entrepreneur Free assessments to see how much of an entrepreneur you are The definition of a visionary The 5 major roles of a visionary The 8 critical mistakes of an entrepreneur How to get clear on your vision 8 disciplines to increase your odds of success How partnerships can help shore up your natural skills Resources From Gino Wickman: Entrepreneurial Leap References and Links Mentioned: Subscribe To The YouTube Channel <a href= "
S1 E429 · Tue, November 23, 2021
Gary Henderson - The Many Uses of NFTs for Creators
Our second episode ever is live over on the LADZ City Network! In this one, we're talking with Gary Henderson all about how to really leverage the power of community. Specifically, we're talking about how to grow a community around coins and NFTs. Gary even explains in this episode how to get a free NFT! So, if you're new to NFTs, you could follow Gary's instructions and have your first one on its way! Here's just the tip of the iceberg of what we discussed: How we got into NFTs in the first place How creator coins work and why you'd want one How to invest in creator coins How to earn passive income off of creator coins How to create your own coin for your community How to properly launch an NFT and create a buying frenzy Why and how to incentivize holding onto your coin or NFT A better alternative to affiliate marketing How to use crypto to get anyone you want onto a podcast What to watch out for when using Discord communities How to get a free NFT from Gary The NFT projects that Gary's most excited about right now I could keep going but I won't. ;) Just know that this one is loaded with alpha (super early info) and tons of advice around navigating the world of coins and NFTs. We'd love it if you could give the video a thumbs up and let us know in the comments if you're involved in NFTs yet or not. We'd love to know! Also, if you dig this kind of content, please subscribe to the LADZ City YouTube channel. Watch on YouTube: https://www.youtube.com/watch?v=18B7WF24eZE Learn more from Gary: https://Gary.club
S1 E428 · Thu, November 18, 2021
Matt McGowan - Exploring The Future of Snapchat
Today we're talking Snapchat, augmented reality, social media, and the future of ecommerce with Matt McGowan. Matt is the Director and General Manager of Snapchat, Canada; the camera company that owns Snap Inc., Spectacles, Toronto based Bitmoji, and Zenly. There's no one better person to walk us (Snapchat-noobs) through the true value and what the future holds for Snapchat. Tune into this special episode to get all the details… Then join us in the Discord community to discuss. Some Topics We Discussed Include: Matt's Story and all his various businesses and exits How Snapchat Allured Matt in Why Snapchat is a "Camera Company" How Snapchat is innovating in the augmented reality space Why they don't refer to people as "users" How to get discovered by more people on Snapchat How Snapchat intends to build interest in older demographics How marketers can leverage both paid and organic traffic from Snapchat The massive opportunity for marketers in augmented reality The spotlight function to get discovered and go viral The innovative technology that's changing the clothing ecommerce Gaming on Snapchat The difference between filters and lenses Exciting stuff in the works at Snapchat Resources From Matt McGowan: Snapchat References and Links Mentioned: Subscribe To The YouTube Channel Join our Discord Community Sponsored By: Ahrefs - Check out the new free SEO tool! Sponsored By: Easy Webinar - be sure to check out their special deal for our listeners. Steven Kotler - How To Create And Leverage Flow States Archit Batlaw - What Does The Future Look Like For eCommerce? Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews
S1 E427 · Tue, November 16, 2021
How NFTs Change Everything
This is our first episode as part of the LADZ City Network. We have no guests today... Just a deep discussion on our journey into LADZ City, the ongoing house hunt, and how NFTs will absolutely change everything in our lives over time. Tune into this special episode to get all the details... Then join us in the Discord community to discuss. Some Topics We Discussed Include: We've moved over to a new platform! The reasons behind the big move The new production schedule Introducing ourselves to anyone new to us The meaning behind "OVOT" Our plans for this show moving forward and what to expect How NFTs will infiltrate every aspect of our lives The new way that online memberships will provide access The big ENS drop that created huge windfalls How to earn free crypto through buying merch The city that's offering its residence free tokens Our favorite NFT that's super cheap at the moment Our Resources: Join the community Discord and chat directly with us! Subscribe to the channel on YouTube Check out the LADZ City YouTube References and Links Mentioned: This episode is sponsored by the best SEO tool on the planet, Ahrefs! This episode is sponsored by Easy Webinar Joel Comm - Understanding NFTs and Cryptocurrencies We're Burning The Ships! Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!
S1 E426 · Thu, November 11, 2021
Sharran Srivatsaa - From Dumpster Diver To $3-Billion Business
A brief summary of this episode
S1 E425 · Tue, November 09, 2021
We're Burning The Ships!
Everything in our business is changing. We're phasing out a lot of what we used to sell. We're partnering with people on the stuff we intend to keep selling and, for the most part, we're backing ourselves out of the internet marketing world. This episode and the announcements that we make on it are the start of a whole new journey for us. It's scary but insanely exciting (and likely much much more lucrative too). Tune into this special episode to get all the details... Then join us in the Discord community to discuss. Some Topics We Discussed Include: Why we've decided to completely upend our business The reason we're dropping specific products Which products we're no longer going to run What happens for customers of those products? Our new partnership on PodHacker and the podcasting "mega course" The topics that are currently lighting us up How DeFi and crypto-gaming will change the world economy How we're finally building the media brand we've always talked about Our new partnership with another YouTube channel What to expect from us going forward Our Resources: Join the community Discord and chat directly with us! Subscribe to the channel on YouTube Check out the LADZ City YouTube References and Links Mentioned: This episode is sponsored by the best SEO tool on the planet, Ahrefs! This episode is sponsored by Easy Webinar We Can’t Ignore This Anymore And Neither Should You The New Way To Launch Online Education & Communities Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also h
S1 E424 · Thu, November 04, 2021
Brian Dawkins - How To Dominate Your Day Like A Hall-of-Famer
Some Topics We Discussed Include: The secret to overcoming failures and getting your head in the game The alter-ego trick to become someone else when the situation calls for it How to constantly show up an achieve at a higher level than everyone else Have to have longevity in an industry where longevity is real The tricks to overcome tough emotional situations Why you should believe who other people think you are How to surround yourself with those willing to lift you up What it felt like to be inducted into the Hall-of-Fame [adrotate group="3"] Resources From Mark Lack: Brian Dawkins Website References and Links Mentioned: Subscribe To The YouTube Channel Join our Discord Community Sponsored By: Ahrefs - Check out the new free SEO tool! Sponsored By: Easy Webinar - be sure to check out their special deal for our listeners. Anthony Trucks - Own Your Identity And Overcome Anything Brian Bogert - The Steps To Building A Limitless Life
S1 E423 · Tue, November 02, 2021
5 Ways To Earn Cryptocurrency Without Spending Money
Some Topics We Discussed Include: How to earn cryptocurrency by surfing the web How to generate crypto by using a search engine How to make crypto through posting on social media How to get tipped in crypto when you write blog posts How to earn crypto by making online videos Plus a bonus “free crypto” trick! 🙂 Our Resources: Join the community Discord and chat directly with us! References and Links Mentioned: Brave Browser Presearch Search Engine PeakD Social Media Platform Publish0x Blogging Platform 3speak.tv Video Platform BlockFi Credit Card Subscribe to the channel on YouTube This episode is sponsored by the best SEO tool on the planet, Ahrefs! This episode is sponsored by Easy Webinar Understanding NFTs and Cryptocurrencies with Joel Comm We Can’t Ignore This Anymore And Neither Should You Subscribe & Review T
S1 E422 · Thu, October 28, 2021
Mark Lack - How To Build An Audience With Other People's Money
What a great conversation with Mark Lack from ShortenTheGap.com , who is such a baller! We first connected with Mark in the Steal Our Winners program, which is awesome and highly recommended. He’s been talking about the model which we are very interested in, and we love the fact that he broke down the tactics of what we have been discussing in our business lately. We talk a lot about YouTube and if you are seeing a lot of people talking about getting yourself on YouTube, it’s still not too late. Facebook is being more restrictive than ever whereas on the Google/YouTube platforms, we feel they are giving us more opportunities to build out your brand and your flywheel. We love the way that Mark thinks, as he’s a branding guy. He talks about how he was studying the legends at a young age, while he was becoming one of the world’s most well-known paintballers. He then discusses why you need to use marketing for not only your audience, but throwing your marketing budget and time at the guests and brands you want to connect with. And if you are just starting out and don’t have any episodes to show to sponsors, he’ll let you know what to do there as well. When you’re done listening, be sure to check out our other shows with Lisa Buyer and Justin Schenck for some additional chats on how to connect with the right folks while building your brand. “ Celebrities only care about timing and attention…if the timing is right, and you guarantee enough attention and eyeballs, any celebrity will say yes. ” - Mark Lack Some Topics We Discussed Include: Being a loser in school while earning $300K as a professional paintball star How to get more of what you want by helping people get what they want Getting a massive discount when posting videos to Facebook or Instagram How to pre-guarantee results to the celebrity and sponsor One of the fastest ways to build a really big show How to become more memorable and famous for free What to do if you do not have a backlog of episodes to showcase to sponsors The most important thing you want to do during the first 5 seconds of your video How to connect with event sponsors without even attending Resources From Mark Lack: ShortenTheGap.com BusinessRockstars.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter
S1 E421 · Tue, October 26, 2021
Joe Fier - The New Way To Launch Online Education & Communities
Joe is back with another snackable episode today, and he’s talking about what we have learned from some very smart folks in the business marketing community. This is how online education is being launched these days, leveraging 3.0 web technology. If you are not aware of what that is, Joe will be explaining a bit of what that is today and why you should be paying attention. He’s going to talk about how things are changing in terms of product launches and community launches and why you should be aware of this, because it’s coming fast. It’s a crazy world but it’s definitely something you should be aware of as a business owner. He also discusses some recent examples of folks who have launched new communities, the technology behind it and some examples of cool access perks that anyone can offer or get by being involved. Interested in learning more about this new tech? Then be sure to check out Matt’s recent episode where he chimes in and our chat with Joel Comm who has always been on the forefront of new tech, including this one. “ Brands are leveraging this web 3.0 and the NFT technology in creative ways to give access in ways that haven’t been done before. ” - Joe Fier Some Topics We Discussed Include: Why you should be paying attention to Web 3.0 The new membership model of the future Examples of perks that you can get with an access pass Which new models to study now Our plans for the future and for our community The technology behind these new communities Why it’s a whole lot more than just jpg images and NFTs The endless opportunities with this wave of the future Our Resources: HustleandFlowchart.com/Discord Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode. References and Links Mentioned: Gary Vaynerchuk’s VeeFriends Tom Bilyeu’s Impact Theory Founder’s Key Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. This episode is sponsored by <a href= "https://easyw
S1 E420 · Thu, October 21, 2021
Marshall Sylver - How To Be A Millionaire By Rewiring Your Brain
We are back for round two with Marshall Sylver, where we had another amazing conversation which we recorded at his Certainty Theater . If you are listening to this episode, make sure you check out the video version at HustleAndFlowchart.tv because you can see behind the scenes of what it looks like inside the Certainty Theater where Marshall runs his stage hypnosis shows. This was a completely different look from most of our videos, so make sure you check this one out. Marshall talks about the time he put Joe to sleep on stage, how he has pivoted with his training while still making a huge impact with his students and his analogy of winning both blackjack and at business. He also dives into what he refers to as a new type of podcast and why this method is so enticing. You’ll hear how he became one of the most successful closers today and how he is making a huge difference in his students lives. Want more? Go check out our previous conversations with John Assaraf and Marx Acosta-Rubio for more insight on how to harness the power of our brain to accomplish goals. “ It’s the same thing in any business, that if you are not in front of a target rich environment – a prospect that would want what you are selling and could afford to buy it – you are wasting your time. ” – Marshall Sylver Download The Episode Companion For This Episode Some Topics We Discussed Include: When you have too much cash blowing around in your cash grab machine How often to email your list Why you want to sell a ‘hard topic’ How Marshall makes more money than Tony Robbins, when speaking at a live event A new type of podcast How to win at blackjack and in life Lessons learned from selling on the radio How Marshall’s website skyrocketed in their Alexa ranking in only a month Using the PMD technique to work your way to becoming a millionaire Resources From Marshall Sylver: Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com – t
S1 E419 · Tue, October 19, 2021
We Can't Ignore This Anymore And Neither Should You
We’re changing a lot of things up over here at Hustle & Flowchart. We’re in the middle of a rebuilding phase, completely overhauling almost everything in our business. In this quick episode, Matt breaks down one of the big topics we’re going to start to put a ton of focus on. Today we’re talking about Web 3 and decentralization. It’s something that we can avoid anymore. We talked about it with Michael Taggart back in 2017 and we circled back around with Joel Comm in 2021. The first time, our brains weren’t ready for it. We didn’t know what to do with the information other than just throw some money at some cryptocurrencies. Now, it’s finally clicking and we can’t avoid talking about it. The pandemic has accelerated the Web 3 journey to mainstream and it’s only a matter of months before it becomes the normal way that people do things. This changes everything and those that are still ignoring it or writing it off will really regret that decision in the near future. “Web 3 will be where almost all future financial opportunities will lie ” - Matt Wolfe Some Topics We Discussed Include: Where we’re taking this podcast in the future “You can plug your ears and maybe the future will go away” What is Web 3? How Web 3 will impact the way people make money How online education is changing as a result What you should study right now... References and Links Mentioned: Understanding NFTs and Cryptocurrencies with Joel Comm Bitcoin, Blockchain, and Cryptocurrencies with Michael Taggart Check out the YouTube Channel Join the Facebook Community This episode is sponsored by Easy Webinar - be sure to check out their special deal for our listeners
S1 E418 · Thu, October 14, 2021
Dr. John Demartini - How To Uncover And Pursue What Uniquely Inspires You
Dr. John Demartini is a man on a mission and on today’s show you’ll hear how he discovered his life’s passion at a young age. He had a vision of traveling the world while teaching and sharing whatever he’d learned so that it might be of value to help others to master their lives and do something extraordinary. Over his lifetime, he has devoured over 30,000 books and inspired others to find their true passion, sharing his knowledge with the world. Listen in as you’ll hear stories of some of his students, and how one woman took her love of spending time with her pet and turned it into a multi-million dollar career. He discusses how to stop comparing yourself to others, utilize your forebrain to create visions of your future, and decipher what you value most so that you can then be of value to others. After you’ve listened, be sure to check out our conversations with Marx Acosta-Rubio and Elliot Roe for more information on how to discover what’s holding you back so you can accomplish more with your life. “ When we fill our day with the highest priority action that inspires us most - that makes the biggest difference and equitable exchange of service, we have found it. And if we do that, we don’t need motivation. ” - Dr. John Demartini Some Topics We Discussed Include: Finding your true passion Aligning your passions with income requirements How one woman made a living because she loved to hang out with her dog How to move past external factors The inner workings of your brain and why you want to light up the front part Getting rid of self sabotage of our idea Resources From Dr. John Demartini: DrDemartini.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here ! Want to get the Action Guide from this episode? Grab them here ! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to
S1 E417 · Tue, October 12, 2021
Joe Fier - This Info Could Save Your Life (Or a Loved One's)
Joe is on board today with an important, snackable episode. He’s talking about real, heartfelt stuff, since, as entrepreneurs, digital marketers and those of us who work behind the screen deal with life a little differently than folks who work a traditional job. We have different social aspects that come our way and the last two years have had us in all our bubbles. Joe tells a story from his side of things, and how it’s affected him and what he's learned over the last two years. He discusses why the last two years have been the most pivotal for both him and our business, in terms of clarity and finding out who we are. We have chatted on the podcast a lot about mental health and this subject is more important than ever. If you find this information helpful, please pass it along, as our goal is to bring this discussion to light and help as many people as possible. Once you are done, be sure to listen to our chats with Anthony Trucks and Angelo Sisco who share their stories of overcoming obstacles and how to put yourself in the right frame of mind. “We’re living in a world where we are ultra connected, but at the same time we are not really totally connected empathically, where it actually matters and you feel it. ” - Joe Fier Some Topics We Discussed Include: What should’ve been one of the happiest times was also one of the saddest Overview of the last two years and why they have been the hardest Things that have helped Joe ‘get his voice back’ The pivotal moment that changed everything Self-improvement strategies that seem simple, but really work Dealing with overwhelm and how to break out of that bubble Our Resources Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode. References and Links Mentioned: Nonviolent Communication by Marshall B. Rosenberg, PhD Are you ready to be EPIC with us?! Then grab our EGP Letter here ! Want to get the Action Guide from this episode? Grab them here ! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for
S1 E416 · Thu, October 07, 2021
Ty Cohen - How To Get Wealthy Using Kindle Books
You are going to love our chat today with Ty Cohen, a longtime entrepreneur, who is now taking over the world of online publishing. There’s a lot of money to be made with Amazon Publishing, and whether you are a writer or not, Ty teaches people how to get your books published in the world’s biggest online bookstore. His students consist of writers who want to get their content out to the masses, authority figures who publish in order to get leads for their courses and high ticket offers, as well as people who use ghostwriters to publish a series of books with a huge audience behind them. Listen in as Ty talks about what niches to publish in, how to find out what your audience is reading before you pick a subject, and how he teaches his students to market. He also discusses where to advertise, how to repurpose your content and where to find people to write for you as well as create audio books. Lastly, Ty chats about some opportunities he has outside of the publishing world and his thoughts on NFTs and leaving a legacy. After you have listened and realized the opportunity behind publishing, check out our chats with Laura Gale and Rob Kosberg for even more insight and vision into the world of self-publishing. “ In internet marketing we always hear that you want to go with the niches, which is fine sometimes. But when you want to make a lot of money…when you want to be to the point where you are continuously making cash where it’s hard to shut it off, you want to go where the markets are wide and evergreen. ” - Ty Cohen Some Topics We Discussed Include: What niches to look at when publishing Example of categories where Ty’s students are crushing it, including Ty’s teenage son who is make $4K a month publishing in one particular category The easiest way to get someone to buy from you Writing a book vs. hiring a ghostwriter Creating a journey for your reader where they will want to buy from you over and over again The one important approach that most non-fiction authors are missing The 3 must have criteria when you are doing your market research How to repurpose the book you’ve already made and where to hire people to make it an easy process Resources From Ty Cohen: KCFLive.com KindleCashFlow.com References and Links Mentioned: Upwork Guru <a href=
S1 E415 · Tue, October 05, 2021
What We Learned Running A Booth At Traffic & Conversion
We’re back with another Therapy Session! In this episode, we consider renaming our show (just kidding!) and dive into some of our takeaways from attending the Traffic & Conversion Summit. It was a great event and there was a LOT going on. We chat about how we set up our booth, some things we learned about the ins and outs of renting a booth, how we changed our tactics as the event went on and some of the amazing people we chatted with while we were there. There were some things we did purposely to make sure our booth was not only one of the most inviting and interesting ones there, but attracted great conversations with attendees and sponsors alike. We also dive into several a-ha moments we got while attending the event and why we have changed our goal for the future. If the idea of making amazing connections to further your business growth excites you, check out our conversations with Justin Schenck and Gary Henderson for more insight into growing your network and connecting with influential people. “We put ourselves right in the middle of the zone to be seen, and then the connectors show up, our friends show up, and subscribers and listeners show up. ” - Joe Fier “ On the expo floor, we had our own little hangout where people were just floating to us and chatting with us the whole time. ” - Matt Wolfe Some Topics We Discussed Include: Great advice from Dan, who gets another shoutout - Hi Dan! Matt’s big success that even Joe didn’t know about until just now How we made our booth the most interesting on the floor How we are to become major connectors in our space Some things we learned about running a booth, that we never knew before All the lightbulb and a-ha moments that went off, just from this one event Going from America to Norway and back! Our Resources Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode. References and Links Mentioned: Steal Our Winners Sticker Mule Are you ready to be EPIC with us?! Then grab our EGP Letter here ! Want to get the Action Guide from this episode? G
S1 E414 · Thu, September 30, 2021
Joel Comm - Understanding NFTs and Cryptocurrencies
We have been searching for someone to speak with about crypto and NFT’s for a while, and it’s nice to circle back around to this subject with Joel Comm. He’s one of the original internet marketers, and he’s a guy who sees trends and has a pretty good hit rate. This is one of those rabbit holes that we’ve gotten into outside of the podcast, and now is a great time to be aware of all the tech and utilities that are associated with a lot of these things. There are so many different ways to use the blockchain technology, and we’d love it if you would let us know if this is something you'd like us to talk about more in future episodes. Nothing in this episode is financial advice by the way, but it’s valuable to have conversations about it. Joel has been online for years, and he pivots fast and launches on a technology where he can have fun. You will get some great ideas on how Joel approaches tech. The way he explains his pivots is similar to the way we’ve done things as well, as we find little things we are interested in, then we explore it and love to share what we have learned with others. He also dives into the future of NFT’s, so many different ways to use blockchain technology and some of his favorite alt coins. Once you have listened, check out our chats with Mike Koenigs and Archit Batlaw for more insights into what the future holds for technology and business. “ I don’t think there’s any true visionary aspect to it, it’s just that way I’m wired, I tend to pay attention to what’s happening and dabble. ” - Joel Comm Some Topics We Discussed Include: The secret sauce behind Joel’s successful life The best kept secret in the NFT world Red flags to look out for in the crypto world A new internet network and how you can be a part of it How to find alt coins to invest in So many other options with NFT’s other than artwork Resources From Joel Comm: The Next Internet Millionaire Bad Crypto Podcast The Fun Formula Badco.in/discord BCHeroes.com
S1 E413 · Tue, September 28, 2021
Conference Hacks To Get The Most From Live Events
Matt is dropping another solo episode today, and he is going to be talking about some cool conference hacks that will help you with outreach and making connections. Live events are happening again and we just returned from the Traffic & Conversion Summit. He will be sharing some things that we learned over time about how to be the most effective at these conferences and how to get the most out of them. He shares a few hacks about how to connect with people and build our influence around the booth. Whether it be with the speakers, attendees, or exhibitors, we really like to network with as many people as possible and do it in a way where you really build a deep connection. Once you’re done, check out chats with Steve Sims that we mentioned and Michael Trainer as well for more insights into making awesome connections to propel your business. “ You’ll get their email and once again, you have just opened the door. You’ve just kicked in that reciprocation principle, you’ve just given them a reason to reciprocate and you’ve just given them a reason to remember you as well. ” - Matt Wolfe Some Topics We Discussed Include: Connecting with everyone at the event, and not just attendees Why we, as a sponsor, love connecting with other sponsors! How to connect with folks that you might think are unreachable How to use photos and videos for outreach Exporting your contacts for use in future emails How to get people onto your podcast Using the event app - this makes for easy outreach! Our Resources Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode. References and Links Mentioned: ClickUp Active Campaign Are you ready to be EPIC with us?! Then grab our EGP Letter here ! Want to get the Action Guide from this episode? Grab them here ! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. <a href= "https://www.facebook.com/groups/PrivateM
S1 E412 · Thu, September 23, 2021
Dr. Robert Cialdini - Understanding Influence In The Digital Age
It was a true pleasure and honor to have Dr. Robert Cialdini on the show today, author of one of the most well-known books that many of our guests have referenced. When we got into marketing and entrepreneurship, one of the first books we read was his Influence , which explained the principles of how to execute what we put out into the world. Now with this updated, expanded version, it has been blowing our minds in terms of how practical it is, especially with a brand new principle added. Dr. Cialdini showed us how to get the ethical ‘yes’ and use these persuasion tactics in a very ethical way. He also discusses the ethical use of scarcity, with limitations on the number of the product, as well as countdown timers. He also talks about how he did not write his famous book for marketers, he wrote it as a book to learn how to avoid being influenced by others. Some other topics we chat about include the Unity Principle and understanding how you look at things differently when you identify with others in the same group. We also talked about the trust factor, and when you take the power away from the buyer by sharing the bad stuff first to create trust and a bond. We have shared our struggles with our guests and on our Therapy Sessions, and we have found this to be very powerful. Lastly, we had an opportunity to ask some questions from our audience, so listen in if yours was included. After you’ve delved into this episode be sure to check out our show that we mentioned about branding as well as our chat with Neil Patel who also knows a thing or two about growing your brand in an ethical way. “ People who are successful have recognized how these principles work at some level. What they often don’t recognize is how to optimize them, and the steps to take that not only activate the principle but maximize its impact in a situation. ” - Dr. Robert Cialdini Some Topics We Discussed Include: The universal things taught to businesses in order to be successful Why Dr. Cialdini’s book was not meant to be the bible for internet marketers If you have this one particular kind of authority, no one can beat you as a communicator An interesting study about showing your expertise The magic of sharing your weaknesses How to use this one word to get someone to trust you from the very first meeting How to implement scarcity in situations where there really is none What to tell people if you are early in the game Resources From Dr. Robert Cialdini: <a href= "https://www.amazon.com/Influence-New-Expanded-Psych
S1 E411 · Tue, September 21, 2021
How To Connect With Anyone
This is going to be one of our new, snackable episodes where Joe will talk about one of the most in-demand strategies out there. We are using the Dream 100 strategy, which is how we bring amazing people onto the podcast. We are also able to connect with these people for joint venture deals, affiliate partners, to get connected to different brands, and to get sponsorship deals. So listen in, as Joe gives you the exact methodology, templates, and tactics on how to deploy this strategy to connect with basically anyone you want. Once you’ve listened, be sure to check out our chats with Gary Henderson and Travis Chappell , two amazing entrepreneurs who have mastered how to build their network, connect with influencers, and network for mutually beneficial results. “ This Dream 100 strategy is how we get connected with anyone since our network is our currency. ” - Joe Fier Some Topics We Discussed Include: Why you want to use this strategy to further your network How we have seen our networking capabilities evolve over time How we’ve put together out our exact template What to consider when you add people to your list How to link your template for the most outreach Shoutout to some of our previous guests and connectors who have helped our goals to get connected Our Resources: Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode. HustleAndFlowchart.com/Dream100 - check it out to model what we are doing, and if you know anyone on this list, let us know! References and Links Mentioned: Who, Not How by Dan Sullivan Are you ready to be EPIC with us?! Then grab our EGP Letter here ! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!<
S1 E410 · Thu, September 16, 2021
Mandy McEwen - Building Lasting Relationships Using LinkedIn
Mandy McEwen from ModGirlMarketing.com , brought the goods today as this episode has a boatload of tactics on how to connect and showcase your brand on LinkedIn. When Mandy told us that only 1% of users are actively posting on that platform, it really opened up our eyes to the possibilities. While LinkedIn may not be the answer for everyone, chances are your audience is on there. To be successful on LinkedIn, you really want to do what everyone else is not doing, i.e. acting like a human being without constantly pitching. Mandy talks about some cool tips to dial in your profile to make you stand out as an influencer leader and how there are different features on the mobile app which you can optimize. She also discusses how her own clients have grown without even posting, but just by engaging. You can create that closed-loop system with comments and posts, plus she got tactical in regards to what the LinkedIn algorithm really loves. There are also some tips on how to post documents, and use LinkedIn Navigator to fine-tune your feed. If you want to get additional reach, connect with the people you want and appear as a thought leader, check out all the ideas she shares. Afterward, round out your networking and LinkedIn know-how by checking out our previous episodes with Trevor Turnbull and Joshua B. Lee . “ We all have personal brands, whether you want it or not, especially entrepreneurs. Really anyone with a LinkedIn profile has a personal brand so you might as well start owning it. ” - Mandy McEwen Some Topics We Discussed Include: How to really succeed with LinkedIn (and it’s not as hard as you think) The “Don’t List” of what not to do reach LinkedIn outreach How to be seen as the industry expert without having to create a ton of unique content Leverage these hacks to curate your own content easily Which types of posts LinkedIn prefers the most How to use LinkedIn to make you look more like an influencer A super easy hack to make you stand out Yet another business idea that we would use if you create it The results that you can get just from leaving one comment on a post Mandy’s key takeaways from her Traffic & Conversion talk Resources From Mandy McEwen: ModGirlMarketing.com Connect with Mandy on LinkedIn SalesNav.ModGirl.Social - Check it out to get a 60 day free trial for Sales Navigator <li
S1 E409 · Tue, September 14, 2021
Over 40 Ways To Grow A Podcast
Hey Hustle & Flowchart friends, we are back with a new episode. We are testing out a new podcast format where we will talk on a very specific honed-in topic and get straight to the meat of the content. On this one, Matt talks about over 40 different growth hacks to grow your podcast, including ad platforms, gaining attention in the media, both free and paid strategies, as well as some of our secret weapons on how we’ve grown the show which have worked very well. After you’ve listened to the show, be sure to check out the chats that we recorded with Tyrone Shum and Luis Diaz for more podcasting growth hack tips. “ The best results we’ve gotten with Facebook ads is by taking short video clips from our podcast. We’ll take a 3-minute clip where our guest shares a gold nugget of wisdom, run that clip as a Facebook ad and put a link where they listen to the full episode in the text description. ” - Matt Wolfe Some Topics We Discussed Include: The basics which you are probably already doing, but if not, you should be Podcast Platform Features and Ad Buys and the top platforms for both Where to purchase ads Growth through acquisition Various ways to get media attention Our Resources: Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode. References and Links Mentioned: For ad purchasing: Overcast , Castbox , Podcast Addict , Podcast Republic , and Castro For features: Apple , Stitcher , Podknife , Radio Public , Podnews , Scribd , Libsyn , Spotify , <a href= "https://www.listennotes.com/?utm_sou
S1 E408 · Thu, September 09, 2021
BJ Fogg - How To Build Tiny Habits That Stick
BJ Fogg, PhD, author of Tiny Habits and TinyHabits.com is on the show today! We have been immersed lately in understanding changes and our own habits, which have led to some self-sabotage at times. BJ talks about the concept of breaking the chain and how it can be detrimental to your progress. If your habit is too big, it can be hard to build up the momentum to continue. Plus, celebrating micro wins can be a huge motivator and they can come with every action that you do. BJ talked about his mission in spreading that ripple effect that will pass on to others, similar to how we love having fun while recording. He also gave us some real-life examples of creating tiny habits that stuck, such as how he was able to shed weight easily and how he starts his day in the right way to set his mind up for success. Still want more? Go check out our previous conversations with Anthony Trucks and Erin Pheil for more tricks to get you unstuck with some simple questions and quick tactics. “ The best system whether it’s weight loss, sleeping better, or being more productive, is matching yourself with behaviors that will take you to that outcome, and these behaviors should be ones that you already want to do. ” - BJ Fogg, PhD Some Topics We Discussed Include: How one way of raising kids helps them to foster a sense of accomplishment and be goal orientated How emotions create the habits Breaking down the Fogg Behavior Model The Maui Habit and celebrating life BJ’s easy method for weight loss Stopping the derailment of habits when your environment changes The simple act of celebrating even the smallest of actions Breaking the habit myths (hint: repetition does not create a habit) Resources From BJ Fogg: TinyHabits.com - Grab the book and take the free 5-day program BJFogg.com References and Links Mentioned: Humor, Seriously by Jennifer Aaker and Naomi Bagdonas The Gap and The Gain by Dan Sullivan and Benjamin Hardy Are you ready to be EPIC with us?! Then grab our EGP Letter here ! Check out our awesome <a href= "https://www.youtube.c
S1 E407 · Tue, September 07, 2021
How To Capitalize On "The Creator Economy"
This episode is going to be a great extension of what we have been chatting about in the last few weeks. Also, since we’ve been talking a lot about branding, we are back to branding these episodes as a Therapy Session once again. There’s been some great opportunities that we have been discussing for a while, specifically in the creator economy. We now see our company as a media company rather than just a podcast. We also know there are those listeners who are not necessarily trying to create a media brand, so we wanted to speak to that audience. If you know that the creator economy is getting bigger, there’s never been a better time to figure out how to sell the shovels to that industry without having to be an influencer. We talk about the opportunities that we see in the creator economy and some cool stats that compare it to the gig economy. We also drop some insight into how you, as an entrepreneur can use this opportunity. Once you become aware of where the money and attention is flowing, you can position yourself and ride that wave with the creators. It’s a smart approach and we’ll talk about some ways where it’s not you building the media company, but you can be the specialist to provide your services to those on the rise, even positioning yourself for rev deals and partnership. Once you listened, be sure to check out our chats with Gary Henderson and Travis Chappell for tips on how to make connections and network with influencers on a level playing field. “ Position yourself properly and strategically - anyone can do that now with the creator/influencer economy. ” - Joe Fier “ The fact that each one of these things has so many subtasks, is a huge opportunity for digital marketers who want to go and specialize in one of those. Just look at YouTube, and look at one of the tasks you’ve got to do for YouTube. There’s a business there that you can go and replicate for people over and over again. ” - Matt Wolfe Some Topics We Discussed Include: Examples of opportunities that never existed before, which you can specialize in and build a business around Some interesting stats on where the creator economy is headed A look behind the scenes of how we are building our media company Generalists vs. specialists in the agency world, and how the pandemic has switched things up Ideas on how to leverage the creator economy Steal one of our business ideas and run with it! How to present a no-brainer deal to a creator, and turn it into a rev share deal Our Resources: PodHacker.com - Learn The New Way of Using A Podcast To Build A Tribe, Grow Your Business & Create Multiple Streams Of Inc
S1 E406 · Thu, September 02, 2021
Brian Bogert - The Steps To Building A Limitless Life
On today’s show, we are chatting with Brian Bogert, of BrianBogert.com , who has a wealth of perspectives, and we’ll definitely do a round two, as he opened up so many loops for us. He’s got so many crazy experiences that have happened and shaped who he is. We talk about podcasting and some things that we didn’t even know which we know you will find helpful. Brian also chatted about his perspective in regards to mindset vs. tactics, and our survey that we put out last year, which we now know is not that cut and dry, and actually has a few layers to those results. He’s got such great insights into triggers, and how to embrace the pain to avoid suffering, and gave us some real-life examples. The beauty of this conversation is showing how we can be blind to some things until they show up. We did talk a little about imposter syndrome and how we get it sometimes around tangents on the show if we don’t think we can add to the conversation. Brian was able to enlighten us since we now know to just say what we are thinking and awaken the sleeping giant in ourselves, which is very refreshing. There were so many a-ha moments in this conversation, that we will definitely be having Brian back for round two. In the meantime, you may enjoy our chats with Gabby Bernstein and JaMarr Johnson where we chat about how to get into a flow and get yourself on the best track. “ Typically what’s preventing us from being exactly who we want to be, reaching our potential, and having the impact on the world we desire... guess what - it’s us. ” - Brian Bogert Some Topics We Discussed Include: How the recent events over the last year have created a boom for podcasting The magic of valuable sound bites that convert to attention and downloads Redefining the patterns in your life that have been holding you back When we surveyed our audience on Tactics vs. Mindset and how they are not mutually exclusive Recognizing who we are as humans and defining mental toughness The importance of knowing someone’s prime narrative to communicate with them in the best way possible The stuff that no one is talking about in regards to changing the patterns in our own life Check out Matt’s eloquent thought process on reacting to the metaphysical nature of the conversation A new framework on how to view imposter syndrome Recognizing pain and suffering to go forth to fulfilling our destiny Resources From Brian Bogert: BrianBogert.com WhoBeforeWhat.com 602-704-
S1 E405 · Tue, August 31, 2021
YouTube, Spotify, Fireside, and OnlyFans?
This is a show for those of you thinking about podcasting and YouTube and for those who are not, you still should listen in. We are going to be talking about content creation on the platforms everyone is going to these days. We chat about recent stats, predictions and where things are headed. There’s a lot of cool things that we have been noticing, that we think will help everyone. We’ve been pretty tapped in with what’s been happening in the podcasting space in the past few years, and our gut reactions have been pretty accurate. You’ll hear our thoughts about ClubHouse, Spotify, Fireside and, yes, even OnlyFans. Plus we deep dive into a poll by Edison Research that shows some interesting data in regards to where podcast listeners are hanging out for both searching and listening. So check it out, and when you are done be sure to have a listen to our chats with Rob Balasabas and Marc Guberti who drop some golden nuggets on how to maximize your YouTube views, as well as best practices for your descriptions, keywords and tags. “ There’s so much opportunity to leverage other people’s work and show up as a recommended video. ” - Joe Fier “ Anywhere you can have your content, have your content available there, because these trends might shift over time, so might as well be where everyone’s looking. ” - Matt Wolfe Some Topics We Discussed Include: Why we’ve been putting our focus on YouTube based on data Interesting stats about where people are listening now and more trends that we’ve been eyeing for a while What really bugs Matt about Spotify? Listen to find out Why YouTube makes it way easier for your podcast to be discovered Quick hits to get people’s attention Our thoughts about the new Fireside platform and whether you should jump in That one time we got to chat with Tyrese Gibson! Is it rebranding time for OnlyFans? Our Resources: PodHacker - We teach creators how to Build, Engage, Amplify & Monetize your content. References and Links Mentioned: Edison Research Repurpose.io Fireside Are you ready to be EPIC with us?! Then grab our EGP Letter here ! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful cont
S1 E404 · Thu, August 26, 2021
Armand Morin - The Past, Present, and Future of Internet Marketing
Did you know that our guest today is the reason behind Russell Brunson’s success? Today, we have Armand Morin on the show, and it was so cool to go down a page in history, as he talked about the early days of internet marketing way back in 1996. He tells the story of how he made over one million dollars selling bookmarks in the days before payment processors. Also, his email strategy and MAE framework were interesting to us, as well as how he doesn’t believe in funnels. He has flipped the idea of the funnel into more of a pipeline and gave us a dissertation on how to do email with this approach. We also chat about his email sequence based on webinars, which was another massive topic. This show was much more tactical than we thought, as Armand covered email strategies, webinar strategies, and even how to become a country music star. He’s also a national champion with Tai Kwon Do, and follows that whole “ Success Leaves Traces ” philosophy, which you can learn about in his book of the same name. After you’ve listened, you might enjoy our episodes with Dale Beaumont and David Jenyns for more tips on creating systems to save time and work smarter. Lastly, if you are heading to Traffic & Conversions Summit, be sure to stop by our booth in the expo area and come say hello! There will be challenges, fun, and prizes! If you want to come network and hang out with us, we are going to be throwing a huge party at Mission Brewery in San Diego on Tuesday evening. There will be sponsors (if you want to sponsor, hit us up!) and we promise this will be a super fun party that you do not want to miss. “ At 3 hours into my whole internet career, I find this website that says ‘If you give me $20, I will put a link on my site that will link to your site and because I’m advertising so much, you’re going to get a lot of traffic to your site’ and I thought, Oh man, that’s brilliant! ” - Armand Morin Some Topics We Discussed Include: How to hack your way into becoming a huge country music star Avoiding a painful, first business lesson The early days of selling links and having to print out paper checks! How Armand created the world’s original search engine What happens when you get your merchant account shut down when you are on track to make over $150,000,000 in a year Why you want to think of selling through a pipeline, not a marketing funnel The early days of the Warrior Forum - who knew?! Changing up your email system with the MAE method, so you are getting more open rates and not hammering your list with the same message over and over The new webinar strategy that has
S1 E403 · Tue, August 24, 2021
Marketing Is Changing - Adapt or Go Broke
This episode has been a long time coming, as we have been thinking about some of this stuff since 2013. Many of our listeners have told us how much they miss our Therapy Sessions where we talk about what we are doing in the business and our struggles and wins, and this show will include a lot of those insights. We chat about where we see a lot of our marketing efforts headed, how the marketing landscape is changing for all of us, and some of the things we will be doing differently. We also discuss some of the ways that we are finally fulfilling our goals from years back and how we are going all in. Also, if you are heading to the Traffic & Conversions Summit, be sure to stop by our booth in the expo area and come say hello! Make sure you are subscribed to our YouTube channel , as there will be challenges, fun, and prizes (cha-ching!) If you want to network and hang out with us, we are going to be throwing our Overtime event at Mission Brewery once again on Tuesday evening. There will be sponsors (if you want to sponsor, hit us up!) and we promise this will be a super fun party that you do not want to miss. And after you have enjoyed this episode, be sure to check out our conversations with Angelo Sisco and Ryan Berman who share their own great insights about branding in this new marketing landscape. “ The big four - the GAFA companies - are all battling it out right now over things like privacy, the various ad platforms and methods of advertising, and all the smaller companies who are trying to play by the rules are getting squashed in the mix. ” - Matt Wolfe “ We are going to be doing a hybrid approach between what we have been doing in direct response and internet marketing compared to more of the branding and creator play. ” - Joe Fier Some Topics We Discussed Include: The big push for privacy among GAFA What do with lower open rates and losing your cookies Want to be in the movies? How we’re all in Godzilla vs. King Kong now Let’s go back to college and talk about the S.W.O.T. analysis That one guy who is not welcome on our show Building a media brand to mirror the Tim Ferriss effect The future of course building and where to market them Our plans for Traffic & Conversions and how you can potentially be a guest on the show! What we are doing to stand apart from podcasters and direct response marketers alike The cool, telling resources that were delivered to our doorstep recently Our Resources: PodHacker.com References and Links Mentioned: Are you ready to be EPIC with us?! Then gra
S1 E402 · Thu, August 19, 2021
Anthony Trucks - How To Get Your Shift Together
We have Anthony Trucks joining us again for round two, and we had an absolute ball. Anthony has a new book coming out, Identity Shift , which we discuss in-depth on today’s episode. This was an impactful and timely episode, and one of the things we talked about was how there are people who want variety in life, and then there are people who want stability. For example, even in our own business, our new studio is the mechanism for wanting to change things up, as things were getting a little monotonous. Another analogy that Anthony discussed was the ball analogy, where the ball that you kicked far away is your goal and when it’s too far, the doubt comes in. So when it comes to goal setting, if you build too grand of a vision, you can get into mental trouble because that ball needs to be a little closer. He talks about people who constantly consume and don’t take any action, so the more you consume, the heavier that ball becomes. Also, he talks about how one of the goals of his book is to clarify how to close the identity gap so you can upgrade your life to the next level. There’s a lot of good stuff in this one, and after you have listened, we have some great shows from our vault you should check out, including our previous show with Anthony and our chat with Nir Eyal that deals with mindset, becoming more products, and getting valuable feedback to make better business decisions. “ At the end of the day, your identity has to match your dream or it will never be realized. A lot of people have dreams that are far beyond their current identity...the cool thing is as you shift into it, you simultaneously transform as a human, but you also achieve that thing. ” - Anthony Trucks Some Topics We Discussed Include: How our chairs are a metaphor for our business What makes you a skilled speaker What your ideal identity is comprised of and the identity gap Are you suffering from the epidemic of shelf esteem? The dinnertime conversation you can have with your kids to cement a positive relationship with them The difference between parenting your kids and coaching them (plus how to get your kids to clean their room!) The battery drawer question Chasing your passions vs. sticking with what makes you money (even if you loathe it) Resources From Anthony Trucks: IdentityShiftBook.com - Use the code word “HAF” to get all the bonuses AnthonyTrucks.com Aww Shift Podcast<
S1 E401 · Tue, August 17, 2021
Here's Why Branding Is Vital
We’re back, coming at you from the world-famous Hustle & Flowchart Studios! Today we are talking about branding, our thoughts and our experience with it and what we are learning about branding lately including the psychology behind it. It’s been a big focus lately in that we are trying to get ourselves dialed in on our brand, uplevel the video quality, and revamping our website design. There’s some specific reasons why we feel now is the time to be branding and we dive into this on today’s episode. We will be covering some low hanging fruit ways to brand that you probably haven’t thought about. There’s also a few cool videos that we will reference and one of more interesting ways that one major influencer is building his brand plus the surprising reasons behind it. We have also updated some of our studio equipment and will dive into what some of our favorite brands are and why. In addition to all of this, we chat about the bigger picture behind your brand, making an impact on society, and leaving a legacy. After you’ve listened, be sure to check out the past shows we’ve done with Ryan Lee and Ryan Berman to give you some additional ideas on branding and building your tribe. “ It’s important to make sure you have the brand understood before you do any dramatic things to the perception of your brand. Ask yourself how are people identifying and attaching to you right now and what’s the reason they are choosing you over another podcast? ” - Joe Fier “ The way we see it is, the bigger the brand that we can build, the more attention that we can create on us, and then we can essentially sell that attention. ” - Matt Wolfe Some Topics We Discussed Include: What the leading YouTube influencers are doing outside the normal realm of promotion Our top three favorite brands that have helped outfit our new studio Some new platforms we might be testing out with our branding Thanks again Ryan for the burrito hookup! Building up your brand to sell attention One good reason to not shoot at the highest quality for your videos Getting people to feel like your brand is a part of their family Is Apple still the creator’s choice? Important things to consider if you are rebranding, including choice of music and color schemes The real reason behind Mr. Beast’s YouTube brand Do you what you want your legacy to be? Listen in as we talk about ours Our Resources: PodHacker - Build A Tribe, Grow Your Business & Create Multiple Streams of Income by Simply Copying Our Plug & Play System Our go-to brands for the awesome equipment we use in our stud
S1 E400 · Thu, August 12, 2021
Joe Sanok - The #1 Secret for Creating the Lifestyle you Always Wanted
Joe Sanok joins us again for a second show, with another fun conversation about chilling out, getting your mind in order, and having systems that have been a theme lately around the Hustle & Flowchart brand. A lot of conversations we have had recently are in tune with what we want to do with our brand, which translates into a smart and productive way to work. It is less about tactics and business strategies as what’s really important is figuring out what we want to do and having the business facilitate that. On today’s show, we chat about how Joe was able to take more time off as we have done, spend more time on the important things in his business, outsource the things that are not as important, and basically slow time to get more clarity. He also tells us a great analogy with his tale of his encounter with a rhino, what to expect if you are doing a book deal with a major publisher and how hie Slow Down School has helped many entrepreneurs to do just that, while also moving their own business ideas ahead quickly. If the idea of traveling the country while working your business part-time appeals to you, be sure to check out our previous show with Joe as well as the chat we held with Justin Brooke . “ Research shows that when you slow down you have better clarity on what you need to spend your time on. So if you are taking a Wednesday off and the weekend off and you are generally setting boundaries and letting your brain be optimized, then when you get to the week, you can kill it. ” - Joe Sanok Some Topics We Discussed Include: The magical mindfulness of young minds Roadtripping across America, while road schooling kids and podcasting about the adventure The benefits of having two Fridays a week Scheduling in fun first Discovering your sprint personality to fine-tune your workflow Staying at an Airbnb for the weekend to get more work done How we slow down in a way that matches what our brain needs What to do when you see a rhino charging right at you The science behind vigilant detriment One simple thing you can do to refresh your brain, pay attention better, and work more efficiently The trick to getting to 100 pushups a day What to expect when you publish a book with a big name publishing house Resources From Joe Sanok: The Practice of the Practice on Instagram Joe Sanok on LinkedIn Podcast Launch School <a href= "https:
S1 E399 · Tue, August 10, 2021
Random Thoughts on The Psychology of Money
We’re back with another Tuesday episode, where it’s just the two of us, deep-diving into a few topics that we have found interesting lately, talking about what’s going on in our business, and sharing stuff that we have tried out, love, and want to share with you! Today, we are chatting about a book that we both read and really enjoyed - The Psychology of Money by Morgan Housel. We definitely had some a-ha moments after going through the book, which entails discussions surrounding the plight of Americans’ inability to set money aside for emergencies, why looking into historical data is not always the best option for determining the future, and why we think it’s important to avoid the dreaded lifestyle creep in order to set yourself up for wealth. We also talk about Matt’s Amazon wish list (wait until you hear what he got for Christmas!), our takes on investing (this is definitely NOT financial advice), and our thoughts about cool cars, crypto, and being on top of buying the latest gadgets. If you enjoyed this show and want to learn more about how to make your dollar go further while getting into the correct money mindset, be sure to check out our shows with James Altucher and Wealth Without Wallstreet’s Russ Morgan and Joey Mure . “ Everyone has the ability to save, if you have the right psychology around how money works and the use of it as a vehicle to get what you want out of life. ” - Joe Fier “ Most people study history and look at it as an indicator of what to expect for the future, but we are literally in unchartered territory every day .” - Matt Wolfe Some Topics We Discussed Include: How most Americans can’t even come up with $400 for unexpected emergencies What’s the real reason you are driving that super cool sports car? Figuring out how to stop moving the goalpost How to approach money as a tool to get you that happiness you really want The difference between being rich and having wealth Do you suffer from “lifestyle creep”? Our next sponsor is….Ferrari?? Why tying to predict trends based on historical evidence is not a good idea Taking the pressure off a lot of common, desired things when it comes to money Stressed about money? Good news - you are not crazy because we’re all in this together! How to save a ton of money shopping on Amazon Let us know what you think about our new show format! Our Resources: PodHacker References and
S1 E398 · Thu, August 05, 2021
Elliot Roe - How to Discover What's Holding You Back (and Get Over It)
Our show today with Elliot Roe, creator of an app called Primed Mind , was packed full of goodness. We chatted all about how he came to create the app after he was able to get over his fear of flying and he walked us through these pre-methods, to prime your mind for various circumstances. For example, if you have an athletic event coming up or you will be speaking on stage, it primes your mind for all these activities. Elliot works with people who are in the top 5% but know there’s something holding them back to reach that 1%. These include top athletes, poker players, and Wall Street businessmen, who use his hypnotherapy services to get past that subconscious wall to break through to the next level. We also talk about how to get over imposter syndrome, uncovering hidden memories, and dealing with feelings of guilt, especially when it relates to running your business. Once you have listened, be sure to tune in to our previous shows with Erin Pheil and Rinesh Ganatra for additional insights on how to rock your productivity and erase those roadblocks that keep holding you back. “ If there’s a big difference between what you would tell yourself and what you are doing, there’s something going on emotionally because you know the answer but you are not able to follow that system. ” - Elliot Roe Some Topics We Discussed Include: Digging into your past by using hypnotherapy to change your emotions Common problems regarding feeling stuck at earning at a certain level and how it usually relates to your father How Elliot got over his fear of flying The interesting world of working with high-end poker players and athletes Getting over imposter syndrome How procrastination is one of the most common things Elliot’s client deal with and how to get around it Bullied as a kid? How to reframe those feelings Dealing with those darn repressed memories that are holding you back Feeling scared? Why you are not alone Dealing with the feelings of guilt when you are not spending time on your business Resources From Elliot Roe: Primed Mind app Primed Mind Podcast ElliotRoe.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here ! Did you know we have an awesome <a href= "https://www.youtube.com/channel/UCWRvamSFVMx8l-J0y9
S1 E397 · Tue, August 03, 2021
The Yin And Yang of Joe and Matt
On today’s show, we are mixing things up a bit. We usually chat amongst just the two of us on Tuesdays, on this episode we decided to use an interview of someone interviewing us. This was an interview done by Stephan Spencer, host of Get Yourself Optimized and Marketing Speak , two great podcasts. We really enjoyed his line of questioning and he even stumped us on a few things. He’s a deep thinker and is well studied, and we know you will enjoy this episode. You’ll hear us work out some stuff and come to some realizations, such as how we got to the root of what makes us curators. Stephan is great at extracting details and asked about numbers and KPI’s, but it’s interesting because over time our business has shifted from looking at the numbers and more about prioritizing the lifestyle and inner joy. We also talk about various things we have learned from books that we love as well as how we handle our business relationship, some lessons learned from our early days in business and our ideas for the future. After you have listened, check out our previous chat with Stephan that we mentioned, since he is an SEO wizard as well as our conversation with Gary Henderson who gave us his takeaways on connecting with amazing and influential folks as well. “ Our goal, focus, and mind space is always on how to create better content, and we live in that world. ” - Matt Wolfe “ We have established ‘No Working Wednesdays’...and it’s allowed us to go 80/20, go deeper on the key actions that we should be taking and it has us really focused in. ” - Joe Fier Some Topics We Discussed Include: Why you should focus more on creating systems and less on creating goals One of our big a-ha moments that really took the pressure off Our partnership and the good parts and bad (which basically never happen) No Working Wednesdays! Building assets, not liabilities, and how to really determine the difference between the two (it may be different than what you think) How we celebrate, even if it’s the little things Did we really meet at a party on the beach? Tune in to find out! How to multiply your child’s intelligence Challenges, screw-ups, and missed opportunities Dan gets another shout-out - Hi Dan! Our ‘trick’ to affiliate marketing and why we are so good at it How to get just the information you need without having to read a ton of content or go through an entire course Our Resources: <a href= "http://podhacker.com/?utm_source=hustle+and+fl
S1 E396 · Thu, July 29, 2021
Angelo Sisco - The Identity Alchemist
We’re back with another show, chatting with our friend and fellow podcaster Angelo Sisco from Alpha Hippie . One of the things we talk about is having stories around specific things, and how when you listen to others tell stories about the same thing, you can have a reframe and change your perception around this subject. Everything is a frequency, and Angelo has such a deep level of awareness which he trained himself into, and he walks a different plane than most people. You will have so many a-ha moments as you listen to Angelo explain how to reframe your mind and use both feminine and masculine energy to be successful in your business. Being a storyteller also has many benefits, and creating your own energetic energy in your life will put you in the right frame of mind. Angelo gives an overview of how he works with clients to create an identity alchemism shift, as well as the secret weapon he uses to change his frequency to match the situation he puts himself in. When you have finished, be sure to check out our previous chat with Angelo and our show with Marx Acosta-Rubio as we talk about how to get over those thoughts which are holding you back to create the mindset you need to move ahead. “ So much of what holds our lives back is having those past thoughts and experiences and that’s why being able to give good stories and recreate stories in our minds creates new thought patterns, new neural pathways, and expands us, and then we can allow for shifts. ” - Angelo Sisco Some Topics We Discussed Include: How reading the Goosebumps stories as a kid, helped to build a career When telling a great story leads to analogies and insight You’ll never think about tobacco in the same way again after hearing what Angelo has to say The meaning behind the identity alchemist and how you can become your best version of yourself How to change your identity to become a wealthy person Where the best McDonald’s in the world is located! Insights into feminine vs. masculine qualities Leading a life of bliss and serenity Angelo’s secret, favorite thing that helps him change his frequency How to train your mind to succeed in business We are reading more of your reviews, so tune
S1 E395 · Tue, July 27, 2021
This Episode Was Made Using Artificial Intelligence
There’s a cool tool that we have been playing with called Conversion.ai which writes copy for you and it’s essentially grabbing information from the web and molding it to your requests with approximately 30 different modes. It helps you come up with ideas, blog posts, emails, subject lines, and some folks are even creating books with it. There’s also a copy idea generator, so we are answering these questions Jarvis came up with along with real questions sent in by our audience. If you want your questions answered, be sure to visit HustleAndFlowchart.com/ask , where you can write your questions and we will answer them live on an upcoming show. We also tell you how we deal with affiliate promotions and how we test the waters, to decide whether a product or service makes sense to go all-in and promote. After you’ve listened, check out our chats with Rich Schefren where we dive into how big tech is changing and what you can do about it, as well as with Nikhil Aitharaju & Ryo Chiba and their views on the future of artificial intelligence and what is next for content creation. “ We should all be thinking about how we build our own platform or this thing that is a lot more valuable than some stand-alone piece of content that someone is probably cranking through using Jarvis. ” - Joe Fier “ You take a concept from this book and one from this person and then you mold them all together and now you have your own view through your own personal filter. ” - Matt Wolfe Some Topics We Discussed Include: Shoutout to one of our awesome PodHacker members who sent us something special - Thanks, Ryan!! Listen to our cool new, real-life sound effects! Be sure to check out some clips of where it all began (in the intro)! How to use a 21 step sales letter with Jarvis to get your content dialed in Thoughts about AI in the future, using Jarvis and Descript to create new shows How to get over your fear of public speaking Creating a brand new site, using other people’s content The future of deep fakes How to get smart with content strategy so you stand out How we test the waters with affi
S1 E394 · Thu, July 22, 2021
Archit Batlaw - What Does The Future Look Like For eCommerce?
On today’s show, we are chatting with Archit Batlaw from Reach Digital . We like how he thinks through things, and how he talks about what it was like to work at Facebook. We also talk about his predictions and the consolidations as to how Facebook is getting into podcasting and how so many big companies are emulating what other big companies are doing. Archit talks about how, if you have followers, that’s way more powerful than figuring out some Facebook ad strategy. There’s the AI that’s available for everyone and it’s optimized already. A lot of the things that people are specializing in right now such as copywriting and media buying are examples of things where AI is getting better and better at. This brings us to the main point in this episode which is how building a brand is everything. We also chat about the latest Apple update, some predictions about the future of the big media companies, and some thoughts on what Apple has in store next. Archit also gives us his thoughts on how he stays focused, how to put your tasks on an axis to determine how much time you may be wasting, and other ways to stay in alignment. After you listen, be sure to check out our shows with Rich Schefren and Bruce Clay for more insight into future trends in the digital marketing world. “ With a subscription business, you don’t necessarily need to have this churn and burn, with 8,000 customers. You can have 1,000-2,000 customers and have a pretty nice business going. ” - Archit Batlaw Some Topics We Discussed Include: What it’s really like working at Facebook Is Facebook really tapping in our phones? Following the theme of trial by fire to get customers fast Is Facebook a social network or is it an eCommerce network? Where the future of in-app purchases are heading The latest Apple updates and how it affects your tracking Please leave us a review, and if you have already - a big thanks! We are reading them on the show, so listen in, as maybe one of them is yours Predictions on how to stand out in the future with your brand Resources From Archit Batlaw: Reach Digital Reach out to Archit on <a href= "https
S1 E393 · Tue, July 20, 2021
Here's What We'd Tell Ourselves 15-Years Ago
In this episode, we want to talk about the direction of our show and how we’d like to chat with the entrepreneur that was us 15 years ago. We find that there’s a lot missing when we don’t have that perspective in mind, and maybe that’s you or you have a business and you want to go back to basics. We are talking about the handful of things that our younger selves would really appreciate hearing, such as our ideas on delegation, building our list, setting up systems, and how we put content out into the world. The overall theme is we want to identify different strategies that can help our younger selves and get past some hurdles and roadblocks even quicker. Another segment of today’s episode revolved around how we’ve been sending out emails, asking how we can help you and what are you struggling with in your business now. So if you have emailed us, listen up as we answer a few of the questions that we have received. When you’re done, go check out our conversations with Scott Carson and Stephen Esketzis for more ideas on how to set up systems and your content strategy to reach your audience more efficiently. “ Speaking to our younger selves is creating a content machine that allows you to not only grow your brand by putting things out to the world and be able to share it but connecting with highly connected and successful people. You can engineer that yourself by creating your own platform. - Joe Fier “ I’ve stopped thinking about being happy when and just enjoying what we are doing right now. I’ve shifted my thinking into ‘Let’s just make every day fun, and figure out how to make money off of that fun-ness that we’re having.’ ” - Matt Wolfe Some Topics We Discussed Include: Before we knew what we were doing, drinking Corona and hanging out in the driveway The mindset shifts which we both have had in the business, and have led us to have more time on our hands Our platform way of thinking to connect with people and bring your message out to the world How to become a merchant of attention so people can buy attention from you The magic of leveraging a platform to build your own platform The Catch-22 of being concerned about sending too many emails to your list Wise words from the founder of Netflix How our content strategy has allowed us to connect with not only our audience but a slew of amazing entrepreneurs <li style="font-weight: 400;" aria-level="1
S1 E392 · Thu, July 15, 2021
Chris Parker - What To Do With 9 Million Visitors Per Month
This was a super fun episode with Chris Parker where we covered a lot of things that we haven’t before. Chris is a unique marketer in that he has more traffic than he knows what to do with, and we love the fact that he's built this system to give back to the world. He’s the founder of WhatIsMyIPAddress.com , a tech-friendly website attracting a remarkable 9 million IP-seeking visits a month. We discuss the benefit of banner ads and using an aggregator, and the breakdown of how his site brings in revenue, plus the promotion of his in-house tools which you can find on his site. Chris also talks about how he uses HARO to get interviews for his podcast, Easy Prey Podcast , and his recommendations on how to make your media page stand out to visitors, so perhaps even you will get on television as he did. Motivated by stories of cybercrime victims, in 2020 Chris created his podcast to help followers learn about scams, fraud, and other dangers they face online and in the real world. When your stuff is compromised things can go south fast, and you’ll hear Chris’s take on creating online log-ins, two-factor authorizations, and all the aggravation you want to avoid if you have to contact a website if you lose your information. If you want to dive deeper into the quiz funnel idea that Chris discussed on the show, be sure to check out our show with Ryan Levesque , and if you want to dive deeper into Google ads, you’ll love our show with Justin Brooke . “ I have the opposite problem that every affiliate marketer has. I have so much traffic, I don’t know what to do with it all. ” - Chris Parker Some Topics We Discussed Include: The revolution of deep fakes in the world of scammers What to be aware of as business owners, so you don’t get scammed Dealing with bottlenecks in the business, before you get too successful Should you use header bidding in your advertising? Which are the best ad networks to worth with, especially when you are just starting out Why you want a media page and what to include so it gets you more contacts Using VPN networks - whether you should or not and which ones to use An easy solution to get around the possibility of a ransomware attack The three red flags yo
S1 E391 · Tue, July 13, 2021
Matt Wolfe & Joe Fier - All Day I Dream About Systems
We’re back again with our Therapy Session-ish chat - or soon to be called some other new awesome name. We record them roughly the week before the show goes live, so the content we bring you is as fresh as the memory of the last dollar you made online. Lately we’ve been talking about dialing in all the stuff in our business and how we are aligning our actions with where we are headed in the next 10 years and beyond. We know that we all have things that we do routinely, such as checking emails and touching base with people, and when you have a good system behind it, it’ll make your day go so much smoother. You’ll especially enjoy listening to Matt’s background with designing systems and how his brain works when it comes to fine-tuning the most simple of tasks with the use of some very simple tools. He talks about his three-step process and how he’s able to get to the coveted inbox zero on a daily basis. After you’ve got your mind spinning, be sure to listen to our chats with Paul Minors and David Jenyns who give us even more strategies and tactics to build systems in your life and business, so you can have more time, be more productive, and scale your business. “ I do the stuff I least look forward to first so that all that’s left for the day is the stuff I do look forward to doing.. ” - Matt Wolfe “ There’s the momentum of task completion too. You start with the easiest task first, and you build from that point on. ” - Joe Fier Some Topics We Discussed Include: Bringing the fun energy pre-show a la The Foo Fighters How to constantly be optimizing even the smallest of tasks to make everything more efficient Matt breaks down his 3 step system for handling email communication The tools we use to make our lives easier so we have time for more fun How to get to inbox zero every day Reframing all your work and tasks to be able to look forward to the fun part of your business How to get your systems dialed in, even if you really stink at it Our plans for the future direction of the show Lessons learned about how to change your identity for the better Our Resources: PodHacker References and Links Mentioned: <a href= "https://tex
S1 E390 · Thu, July 08, 2021
Ryan Berman - How Courageous Companies Build Well-Known Brands
The time really flew by on today’s episode with Ryan Berman of Courageous Brands , as we let Ryan’s stories interweave into the show. Ryan brings to the table a different perspective than most marketing people. We discuss his stair stepper approach to marketing and how everything is connected. We also talk about how he created an actual city location, in Funner, CA and the magic behind that marketing campaign. One of the things that we love about this conversation is to start by stepping into the shoes of who you are selling to, which is something we intuitively know, but don’t always practice. Think of how you would want to be marketed to, which is one of the toughest things, but remember the customers are holding all the cards. Ryan also discusses how, if you have a boring brand, do something to change that fact, and create stories around the brand to make it exciting. Also, make sure you listen to the end, as we read some of our recent reviews - maybe it’s from you! And after you have enjoyed this episode, be sure to check out our conversations with Dan Norris and Ryan Lee , who have both created successful brands by offering value and fun in a different way that makes them stand out from the rest. “ We’re living in this world now, where we are inundated with 7,000 messages a day. There’s so much competition right now and that’s why brand is so important. ” - Ryan Berman Some Topics We Discussed Include: Why “No feel, no deal” is so important to your business David Hasselhoff and the magic behind a “Funner” city The beauty of marketing today in telling your story Getting from strategy to ideas to execution How to flip common perspectives to bring your brand to new levels From ducks to geckos - what to do if you have a boring brand Beerfest vs. Craftfest? Who wants to go? How to weed out the clients that are not a good fit The stair stepper approach to your marketing plan Resources From Ryan Berman: Courageous Podcast <a hre
S1 E389 · Tue, July 06, 2021
Joe Fier & Matt Wolfe - Ramp Up The “Fun Factor” While Working
As promised, we are back with another show that’s just the two of us sharing what we’ve been learning lately and how it’s impacted our lives for the better - all while we are having more fun! We’ve been doing a lot of soul searching and have been upgrading our lives in different ways. We’re also still continuing to get insights and help from our friends and podcast guests, which is one of the main benefits of what we do. We also discuss our new schedules, our awesome new studio space, how we’ve been able to rid ourselves of several limiting beliefs and make the adjustment to hand off work which was hard to do at first, but has freed us up and in turn, made more money. Plus, we give our thoughts on a recent video we watched which dissects how to enjoy the journey as well as how to determine what’s meaningful in your business so you can spend less time on the things you think are important or necessary, but are really holding you back. After you’ve listened, don’t forget to check out the conversations we mentioned with Erin Pheil , Angelo Sisco , and Marx Acosta-Rubio on how to manage your life and workflow, for more balance and free time. “There is a lot of mental clarity and that allows us to almost naturally have more fun.” - Joe Fier “ I go to my computer, Joe goes to his computer. I start working on things...we are sending files back and forth via Slack even though we’re next to each other, and the next thing we know it’s been 3 hours and we just built an entire funnel. Let’s go to lunch. ” - Matt Wolfe Some Topics We Discussed Include: How our new bachelor pad/podcast studio has made our life easier and more productive Are burritos or tacos the next productivity booster? And who has the best tacos country-wide? Enjoying the journey vs. getting to some specific destination Working in opposition to today’s mindset of grinding it out now, for the glory later Shout outs to our buddies at Alpha Hippie Popping the limiting belief bubbles that hold us back Making tasks like bookkeeping insanely fun How to make things more fun Our Resources: Rob &
S1 E388 · Thu, July 01, 2021
Justin Cooke - How To Hire A-Players In Your Company
This is the third show where we discuss Empire Flippers , and today we are chatting with Justin Cooke, one of the founders. Justin talked about the Amazon affiliate sites that they sell a lot of, and a good way to learn which sites are selling is to visit their site and go through the listings. Keeping up to date on what’s selling in the marketplace is super valuable for all of us. We’re all building assets and there’s a way to enhance their value. We also talk about the hiring process, and if you check out their site under the careers tab, you’ll be able to see what we are talking about. He’s got a pretty solid hiring process that he mapped out. He discusses his sales funnel process of hiring, the benefits of hiring an apprentice, how to find potential hires if you don’t already have an audience to reach out to, and how to weed out the non-contenders early on. He also has an interesting take on the commission process and discusses how he’s made it more of a cooperative arrangement, which has worked out very well. After you listen and your mind is reeling from ideas, you’ll definitely want to check out our previous chats with Greg Elfrink and Matt Diggity , on how to best create a site for a future sale or to maintain it while making affiliate income. “I don’t want to fail them..and if I fail them, I’m just going to be amplifying my own failure. But also, any entrepreneur that waits until they are ready to hire has waited way too long. ” - Justin Cooke Some Topics We Discussed Include: Pivoting after one of Google’s updates Record-breaking numbers on website sales How to hire an apprentice for your business and working through the ups and downs Breaking down the strategy session process A really smart way to get you noticed when applying for a position Getting over your fears about hiring Building commissions in a cooperative way so the whole team wins Using a cooperative approach for a commissions structure What to do when you are first starting out if building a site to sell Resources From Justin Cooke: Empire Flippers <a href= "https://empireflippers.c
S1 E387 · Tue, June 29, 2021
Matt Wolfe & Joe Fier - Stop Spending So Much Time On Business!
We are finally rolling into the frequency of recording new episodes, where once a week we will have an episode with a guest, and once a week it’ll be just the two of us chatting about insights in our own business, things we are consuming, and what we are learning from other episodes as wells as from our team. In this episode, we are talking about some of the ways we are approaching business and life that are making things quite nice and everything more fun and profitable. We also chat about how we’ve been able to structure our days in order to take advantage of the 80/20 rule, how we are focusing on the 3 main things in our business, how we’ve hired some amazing people lately to handle specific tasks so that we can focus on the things we do best as well as how our team is super dialed in now, which has really helped to propel our business forward. After you’ve listened, be sure to check out the shows we referenced with Geoff Woods and his take the 80/20 method of structuring your day and our show on Unapologetic Affiliate Marketing Strategies . “ There’s a good mental clarity with us now. The team’s rolling and managing themselves...and we are dialing in our systems. ” - Joe Fier “ It doesn’t matter how many hours it takes, focus on the actions that make you the money. ” - Matt Wolfe Some Topics We Discussed Include: Mind shifts, a-ha moments & braingasms! How we are making more while working less Listen to Joe show off his amazing math skills Reframing how much time we spend on specific tasks Working at the BK Lounge Using bumpers to filter out what makes sense to spend time on Getting past the employee mindset when you are an entrepreneur Using the GTD strategy to clear out our mind space We are still looking for an awesome YouTube editor, so if that’s you or you can recommend someone, hit us up at: info@evergreenprofits.com Our Resources: PodHacker.com/news Evergreen Profits Membership PodHacker Membership Unicorn Equity <a href= "https://clickup.com/?utm_source=
S1 E386 · Thu, June 24, 2021
Travis Chappell - How To Get To Know Anyone On The Planet
We’re back with another awesome show, chatting with Travis Chappell, host of Build Your Network Podcast and creator of Guestio . Travis is a guy that we could have easily chatted with for another hour and what came out of this show was way better than we anticipated. We discussed how to get the big name guests on your show, how to interact with them and encourage them to share the show afterward, how to network and build relationships with them, and how to create big events with past guests. He’s got a great philosophy when it comes to networking and while there’s a lot of things you can’t track such as the shoutouts from people you collaborate with, there’s also a lot of intangible benefits that happen down the road, such as investing, referrals, and advisory relationships. We love his idea of hosting dinners and bringing people together and we also love how he created his own reality for success as he used to live in a bubble growing up. Travis discussed his research methods and how he has put hours into it before the guest shows up, noting some key things to pick up on, so you can chat about the things which will make your guest light up. After you have enjoyed this show, check out the chats we referenced with Jordan Harbinger and Luis Diaz for even more ideas on how to network with the people you want in your circle and growth hack your podcast up the charts. “ It was the first time in my life that I had actually taken a pay cut to do something different, but I just knew it was something I was meant to be doing. ” - Travis Chappell Some Topics We Discussed Include: Our recent thoughts on ClubHouse Starting from nothing with no contacts Giving your guests a reason to share the show with their audience Why having a podcast is like getting a free education How to navigate the conversation to get unique content out of your guests A unique follow up process for past gets that adds a boatload of value The new platform that makes it easy to connect with podcasts and filter out the podcasters who are less serious Examples of questions to ask your guests that stand out from the usual, boring topics How to get over the fear of reaching out t
S1 E385 · Tue, June 22, 2021
Victoria Song - Bending Reality To Make The Impossible Probable
We have the wonderful Victoria Song on the show today, and one of the big topics we discuss is how, through her coaching, she has talked to people who have made millions of dollars, yet feel empty inside, and how it definitely seems to be a common thing among the high achievers. Victoria warp speeded her own journey, coming from the V.C. world as a super achiever, and is now on a journey to do more and help people who have created hugely successful lives, but still feel unfulfilled. She delves into why we need to discover the things that really light us up and how to go about doing that in such a way where the path will eventually reveal itself. She also talks about how to focus on your awareness and your emotions to make you feel less fragile so you can let go of trying to control life while staying calm in times of uncertainty. Victoria even walked us through some coaching on the show, where we talked about constricted energy patterns arising from past events, and how to use her framework to get past it. It’s all about consistency and we’ve integrated a lot of these techniques ourselves lately to realize our patterns and get into more of a state of flow where we are leaning more towards our focus on having fun with the business. After you have listened, you’ll want to check out our conversations with Angelo Sisco and John Assaraf to help you destroy those blocks that are stopping your progress. “ Our subconscious lives in our body and in our nervous systems, and not just in our minds. The body remembers what the mind may forget. ” - Victoria Song Some Topics We Discussed Include: Delving into why people are unfulfilled after experiencing great success The amazing results from hiring a life coach Using unpleasant emotions as fuel for expansion What entrepreneurs should be doing during the start up phase and afterwards to prevent the dreaded feeling that something is missing Why you want to be more like bison How to get into more of a flow state and operate from a sense of play What to do when you get to that place where your nervous system has expanded Accessing the field of infinite possibilities How to create friction in your life so you can uplevel What to do when you don’t know your life’s
S1 E384 · Thu, June 17, 2021
Erik Huberman - Building A People-Based System To Achieve Your Vision
Our episode today with Erik Huberman of Hawke Media was a mini-class of 5-6 various topics all combined in one show. We talked about increasing lifetime value, about how venture funds work, equity deal lessons, the marketing we should be focused on, and building an agency, systems, and owning your audience. We share the vision with Erik, as there’s a lot of what we’ve done previously such as having an agency, and we like the fact that he’s not trying to create his own products, but is just staying in his lane. We also talked about owning your own audience and bringing them somewhere where you can follow up with them as well as the idea of aspirational content where the content is built so it’s inherently sharable as that’s the content that people want to be shown. The content is what goes viral, not the sales page. We talk about how he is building sweat equity and brought in someone to view what he was doing, as there are probably some better deal structures out there. Erik has all these companies and basically crafted something where he can be his best self, which creates funds, books, and his own platform through scaling people. After you have listened, be sure to check out our chats with Charles Byrd and Sergei & Vadim Revzin to get your mind reeling with the opportunities behind venture funding and expanding your network for lucrative deals. “ Figuring out your average sales cycle is critical so you can analyze everything else well. ” - Erik Huberman Some Topics We Discussed Include: How venture funds are the next level of curation Accessibility for great marketing for all From beanie babies to a BMX The #1 thing that most companies overlook in their marketing Why 9 women can’t make a baby in a month Why the consideration period is more important than you realize Dialing in your content with your product or services’ aspirational ideals Resources From Erik Huberman: Hawke Media Ecommweek.la Hawke Capital <b
S1 E383 · Tue, June 15, 2021
Joe Fier & Matt Wolfe - Is Affiliate Marketing A Legit Business?
What’s up, Hustle & Flowchart community?! We’re back with another therapy session and moving forward we are not only upping the frequency of these shows but want to make it more focused. On today’s show, we are diving into one of our favorite topics, affiliate marketing. We’re talking about how, after listening to one of our most popular therapy sessions from last year, we revisited what we are doing in the business, applied the 80/20 rule to our actions, and are making the necessary adjustment moving forward to focus on what we really love doing best - the platform building and building the audiences, and once we’ve built the audiences, showing people how we did it and tools that we used to do it. We also talk about some recent changes we made to our PodHacker membership, our love for our new studio and how it’s helped us to better manage our time, as well as a super cool Key Step Tutorial strategy and how we used it recently, promoting one of our favorite new tools, Conversion.ai . This is a great strategy that is not overwhelming to put in place, really targets those in your audience that are interested in what you are promoting, and is something that anything can do in their business. As always, we’d love to hear your thoughts as we appreciate you coming along with us on our journey! Don’t forget to check out our previous episodes where we discuss our affiliate marketing strategies: The Tools We Use For Affiliate Marketing and Unapologetic Affiliate Marketing Strategies . “ It really was a point where we actually had an ideal business model right there, and we were very close to it, where we didn’t have to do much. But we let it almost grow in ways that we didn’t want that load on us. ” - Joe Fier “ We really enjoy the platform building and building the audiences, and once we’ve built the audiences, showing people how we did it and tools that we used to do it .” - Matt Wolfe Some Topics We Discussed Include: Whose face should join us in our podcast studio? The realization after our 80/20 analysis Discussing and reviewing a conversation we’ve had previously Our super cool KST strategy which can be done in different modalities Getting our content calendar dialed in Going down the rabbit hole on YouTube One huge benefit of the podcast as an onl
S1 E382 · Thu, June 10, 2021
JaMarr Johnson - Life Lessons From Standup Comedy
You are really going to love our show with JaMarr Johnson today, who is a true renaissance man. We covered so much ground in this one, and we love how JaMarr refers to himself as an entrepremedian. He talks about entertaining first and making it interesting and engaging. JaMarr did this perfectly on today’s show and we mention his book, Super-Connecting a lot, which you should definitely grab. We also chat about affiliate marketing and we love how he explains it simply as ‘recommending stuff.’ We also talk about the serenity prayer, reframing your emotions and the fears surrounding public speaking, and how to rewire your brain. JaMarr then talks about his connection with a cannabis company and the health side behind it. He has a proven track record of figuring out the wins all around and leveraging what someone already has going on, and he’s using his skills to leverage the processes, traffic, and infrastructure to make it all happen. After you’ve listened, be sure to check out our conversations with Steve Sims and Ken Coleman for more inspiration on how to get in front of the right people and the best ways to grow your network for fun and success. “ In business, you want to capture their information more than you want to make sure they have yours because they are not going to follow up. ” - JaMarr Johnson Some Topics We Discussed Include: Developing verbal kung fu to diffuse potential bad situations The need for stability and how we all can be a renaissance person Getting a call out from the stage from Dave Chappelle When visualization meets preparation How to be at a place where everything that happens to you is a blessing Content creation from everyday experiences Using voice emails to impress How to create a natural flow in your daily from the time you wake up Messenger marketing with funnels that appear based on keywords Cloud kitchens and cannabis kiosks! Resources From JaMarr Johnson: <a href= "https://humordynamics.square.site/product/super-connecting-the-art-science-of-creating
S1 E381 · Tue, June 08, 2021
Joel Erway - Mini-Webinars And Power Offers
We have a great show today with Joel Erway of The Webinar Agency . We’re big fans of Joel’s selling process and the fact that he simplified the selling process dramatically and put all the obvious pieces out there. His power offer is so simple where he is basically making a no-brainer offer saying he can build this for you, you can have it within 24 hours and it’s guaranteed to make you more money than you spend on it. He also discusses his application process to pre-qualify a lead. You don’t always want to put the price on the application and set any expectations, because once you get someone on the phone, you might be able to offer them even more. You can use this process with affiliate offers and even a hybrid model, using it with potential rev share deals. With Joel’s method, you are getting the hottest prospects and are ready to solve their problems. It’s a way to extend that relationship, so it can be a great way to bring your best buyers to you. We also talk about having the MQL and SQL when building your offer, and how identifying folks ahead of time is super powerful. When you are done be sure to listen to our conversations with Jason Fladlien , a webinar and handling sales objections master, and Sam Bell , who discusses high converting webinar audiences and value-based strategies. “ What we are doing is going after the solution aware market. ” - Joel Erway Some Topics We Discussed Include: A big turning point in how Joel structured his offer How the power offer came to fruition and the amazing results that occurred A 90% reduction in cost per acquisition by flipping the offer around The steps that will define your own power offer The #1 mistake when creating a power offer and mini webinar Why you don’t always want to include the price in your application process The difference between MQL’s and SQL’s and which you should focus on How to get a complete mini-webinar done for you in ten days ready to launch Low ticket offers vs. high ticket offers and which to use when Examples of big wins when working with clients Getting as specific as possible to appeal to those who value time currency Resources Fr
S1 E380 · Thu, June 03, 2021
Alex Mandossian - The Storytelling Formula That Makes Sales
Alex Mandossian joins us on the show today and we really like his storytelling formula. It was even better to hear it in action and have him explain it as he went along in the content of the framework that he laid out. You can use this structure for everything, and the way he “sells” is the way we would sell. We tell stories that theoretically get people to buy from us but we never go for the close. He was explaining what people would miss out on, and towards the closing, he does it in a way where people are realizing they need to work with him, so it becomes their idea to work with him. Alex also discussed the cost of inaction and using that in relation to the story is something that’s not used often but has great results. Part of what he does is have you picture possibilities and go through the motions with him, so it makes you feel like you can do this. You’ll hear Alex’s story structure of when/where, who is involved, what happened, then how and why this is relevant to you. You’ll also hear some great stories as only Alex can tell them, as well as some tips to other marketing icons through the years, as Alex brings his many years of knowledge to the show. If you liked this episode, you might also enjoy our chats with Sean Vosler for even more storytelling techniques and with C.J. Martin , who not only tells some great stories but talks about how to build a standout brand in a crowded market. “ I don’t change minds, I convince minds who are already coming in my direction or going to a competitor to rechannel behavior. ” - Alex Mandossian Some Topics We Discussed Include: A marketing launch that made $1.2 million in less than 30 minutes Knowing your first mentor How to boost your conversion rates with one sentence The two step process to lowering acquisition costs The winning sales technique behind a chocolate chip cookie sale and a trip to Disneyland How anyone can be a marketer The framework of what makes a great story, especially the ending The $14,000,000 toilet teleseminar story A simple, two questions trial close that anyone can do Resources From Alex Mandossian: Fool Proof Discovery Session Script <a href= "https://www.allsellingaside.co
S1 E379 · Tue, June 01, 2021
Avi Arya - How To Build Influence With Micro-Videos
We rarely bring on guests that do a cold reach out to us, but Avi Arya is one of the rare guests who made it onto the show that way, and he did this by using the same video technique that he shared on this show to contact us. He is the first video outreach we ever brought on, and his video really stood out, over the approximate 30 requests we get on a daily basis. Avi covers a variety of video formats, and he managed to build a $126,500 who have been on his program which starts at his $1 webinar. He’s also got a huge following on Instagram and gives a ton of free value on there and Facebook. What intrigued us, is this is something we’ve been doing and we’ve never had a methodical process. Avi also gave us so many additional ideas to use this style of video, and you could start with the videos we outline then go deeper on so many other videos with his catalog. Plus, you can start all of this using just your phone. The video is personally customized and it’s simple outreach that sends you to his YouTube channel. It doesn’t take a long time to create, and the reason he does this is that he wants to be with his family more. If you are not using video and leveraging these tools, this is like magic, and you need to harness it now to connect with people. After you have listened, be sure to listen to our chats with Shaina Weisinger and Gideon Shalwick as they dive into the keys to keep people watching your videos and the best tips for the highest engagement. “ I think you have to put your foot down and say ‘I’ll give you stellar service, but I do it only on video.’ You have to tell people this is how I do my business. ” - Avi Arya Some Topics We Discussed Include: How the video factor wows your potential customers Examples of exactly what to say in your video Getting buyers for 90 cents a lead and a $1 trial offer How the pandemic has changed the way entrepreneurs spend their time Avi’s 4-minute video formula for outreach A winning strategy to use with Quora ads An overview of the 33 videos in the program, including all the social media platforms What you are probably not taking advantage of with your Instagram profile but definitely should be using The superpower of the 21st century and how you can leverage it to gain an audience How often you should be making videos and the perfect length, depend
S1 E378 · Thu, May 27, 2021
Therapy Session - An Explanation Of The New Podcast Studio
What’s up Hustle & Flowchart community! We’re back with our monthly therapy session and we are stoked to talk to you guys about our new studio. TBD on the name, but it’s getting close. We’re going to talk about why we got the new studio, all the cool equipment we got for the studio, a little about what’s been going on behind the business, and of course, the big reason behind why we got the studio. You’ll hear about the specific equipment we purchased, the way we set it up for a particular reason, as well as some less costly, but totally fun purchases we made to make it our own. There are a few different reasons why the new studio is a big go for us and looking ahead, we want to tell you about our goals for growth, especially when it comes to YouTube. We also have a few changes in mind when it comes to the format of the show and we’d love to hear your thoughts. We’re excited about this new phase and can’t wait to show you guys some more behind-the-scenes footage as well as, how we are bringing all the tech, audio, and video footage together to grow our content strategy and brand. After you are done, check out our previous Therapy Session where we talk about how to become a PodHacker as well as our chat with Pat Flynn , and how he’s been able to build an amazing show and brand over the years. “ We’ve noticed that content creation is best when we are together in a focused place...and there’s a mind-meld that happens in a different way when there’s a whiteboard in an office that has no distractions. ” - Joe Fier “ It’s been the vision and what we’ve always wanted to do. We want a creator space and a getaway, thinking mastermind space. ” - Matt Wolfe Some Topics We Discussed Include: The one time recently when Matt was not wearing a hat (for a very good reason) The big “Why” behind the reason we moved forward with securing our studio space Saying goodbye to the trash man, the washing machine, and the gardener Shout out to our awesome editor, Jacob Listen in as we take you through an audio tour of this massive new space Some fun, cheaper items we added to strategically bring into the mix The way we set up our camera in a specific way Some changes for the future and where we are taking the show next How we view YouTube and the amazing opportunities we plan on focusing on (and
S1 E377 · Tue, May 25, 2021
Mikael Dia - The Momentum Engine To Grow Your Business
Today’s show is a special one, as it’s the first podcast we recorded in our new Flowchart Studios location, chatting with Mikael Dia from Funnelytics . On today’s show, we discussed his momentum engine which is his four-step process that is customer-centric to attract, close, deliver and retain. Also, his 1-3-10 process is very cool, and if you are struggling for sales, he makes some great points. He’s got this concept about not bothering to run ads because if you are trying to get your first 100 leads on your list, use your social media account and your friends, tap your existing network, then ask them to tap their own network. If you are just getting started, just figure out how to get that first one, then duplicate the same system for the first three, then the first ten. We talk also about how to scale, bring more revenue into the process and dive into whether that’s the right market for you, instead of being caught up in the latest ways to drive traffic. With Funnelytics you can really drill down to see what the high impact stuff is, so you can scale those things and you are not guessing in your marketing anymore. After you have enjoyed this show, and to get even more insight into testing your marketing tactics, check out our episodes with Shaqir Hussyin and Anfernee Chansamooth . “ I thought wouldn’t it be cool if I could just draw my funnel on a canvas and overlay all my data just like I would on a whiteboard, and that’s how Funnelytics came to be. ” - Mikael Dia Some Topics We Discussed Include: How Funnelyitics came to be and the process of creating a new piece of software Testing and trying new online methods until you get that very first sale You want to have this one, very important thing when building a software company How to validate your product idea while giving value and getting feedback ahead of time Mistakes made along the way when building this tool The two things you need in order to grow your business and how the momentum engine fits in How the 1-3-10 scaling method will help you understand what adjustments need to be made to scale Using data from the software to run simulations and forecast future conversions and revenue Resources From Mikael Dia: <a href= "https://funnely
S1 E376 · Thu, May 20, 2021
Brian Kurtz - Using The Pandemic To Eliminate What You Don't Want
Brian Kurtz joins us for round two today, and we really love how open he is and how he dives into his wisdom from his book, Overdeliver . We talked about the shifts and pivots people had to make over the last year from going to live events to online conversations. Plus, we chat about the things we’ve had to shave off from our own lives and what we can stop doing, which is something that’s not talked about as much. It’s that non-negotiable part of our lives, which we have individually and collectively been saying no to lately. Something else Brian discusses is non-negotiables in our lives and knowing that if we don’t want to do it, if it’s not fun, which is the main theme of our show lately. We have stopped glorifying the money part of the business but instead, try to glorify our lifestyles. You’ll also hear Brian’s thoughts on what he’s learned from the marketing greats, such as Perry Marshall, Jay Abraham, and Dan Kennedy, and even Picasso, how he uses what he’s learned from direct marketing over the years as well as how he is getting amazing open rates with his emails. After you have listened, you’ll want to check out our chats with Mike Long and Marx Acosta-Rubio for more talk about how to make the best use of your time while using this current economy to your advantage. “ If you have content, not everybody is going to see the content all of the time. Even if you repeat stuff a year later, it’s new for a big chunk of the audience. ” - Brian Kurtz Some Topics We Discussed Include: Lessons learned from direct marketing 101 Applying rules from geniuses like Picasso to apply to the future Pre-pandemic planning which led to success What to keep and what to throw away in your business What does cutting up a salami have to do with content marketing? The 4 C’s concept when trying new projects What’s ahead for the future of live events One easy tip to get a 45% open rate with your emails Lessons learned from the titans of direct marketing The beauty of curating content and overdelivering Resources From Brian Kurtz: Overdeliver </l
S1 E375 · Tue, May 18, 2021
Dale Beaumont - Plug-N-Play Systems For Any Business
This is the last recording that we recorded in Matt’s office - woo-hoo! We really loved our conversation with today’s guest - Dale Beaumont of BusinessBlueprint.com . The way he creates his systems is so smart, and if you did not see the video version of it, he showed us that he has a flowchart for literally everything he does in his business. His systems include things like how to change the lightbulbs and how to make coffee in the coffee maker as well as more in-depth tasks such as how to set up an email campaign and how to create an asset register. You can see that video on our YouTube channel at HustleAndFlowchart.tv There was also a boatload of mindset stuff, as Dale talked about how we create excuses that hold us back and reminded us that there are so many tasks we do ourselves that are super easy which we know we can hand off to someone else. It’s not about the time, it’s about the mental space and the opportunity cost. Dale also showed us how to document things with apps such as Loom or Otter and how, basically you can run an entire coordinated event, assigning due dates, and linking to all of your SOP’s. We also talk about how he was able to publish 11 different books in one year and how he set up his systems which allow him to travel with his family 4 months out of the year. After you have listened, check out our chats with Michael Gerber , another systems marketer, and Crystal Dwyer Hansen & Mark Victor Hansen who were instrumental in Dale’s success with book publishing. “ The reason being is because I had great systems. When you’ve got good systems and people, and you’ve got a good product, then you can really scale. ” - Dale Beaumont Some Topics We Discussed Include: How Dale is able to spend two months at home, then travel for one month, including his wife and two kids Being able to publish eleven books in one year Smart advice to move forward from one of the most successful book authors This one question to ask yourself to determine if you need a system or not Setting up your own mission control for all of your team’s tasks The three core components you need when systemizing your business Getting over the limiting thoughts so you can hand more stuff off to save you hours and hours of time Making business decision u
S1 E374 · Thu, May 13, 2021
Massimo Chieruzzi - The Content Marketing That Made AdEspresso Successful
We covered a lot on our show today with Massimo Chieruzzi, as he tells his story through the episode while pulling out lessons about content marketing and lead scoring. This episode is part comedy and a whole lot of insights and tactics about content marketing. You’ll hear about some of the pinnacle moments Massimo had while building AdEspresso, his content marketing strategies, his thoughts about startups and the ups and down of moving your business to a new country. We also talk about how he was able to build up AdEspresso in such a short time by doing a lot of split tests, with actionable information and sharing the data of what they found. They also created a giant swipe file, which anyone can make for their own audience. Now you have a page on your site that’s very attractive where you are aggregating information, getting a ton of backlinks without having to create a 5,000 word post. We also talk about his big exit from the company, and how so many have this idea they will exit, retire onto easy street, but that’s usually never the case. You’ll also want to check out Massimo’s manifesto he wrote which is all about revenue acceleration on his new venture, Breadcrumbs.io . There’s a lot of principles in there that pulls a lot of the nuggets he references, such as the value exchange. Once you’re done be sure to listen to our chats with Lisa Buyer and Dan Norris for more tips and tactics on branding and building up a strong brand identity. “ That’s a huge asset, because your advertising will be cheaper...people are more willing to click on the ad because they recognize the brand ” - Massimo Chieruzzi Some Topics We Discussed Include: Bad at selling or hate talking to people? Listen to what Massimo did to succeed Let us know who’s right when we talk about the river (you’ll know when you listen to the outro) The ups and down of agency work Balancing trying to build the next great product even though you may not be passionate about the project The truth about the world of start ups and what you never hear about The perks of having a recognizable brand The story behind the controversial chicken Getting attention to your brand without have to talk to people The concept of having code as content <li style="font-weight: 40
S1 E373 · Tue, May 11, 2021
Cat Stancik - The Simple Plan To Get More Leads From Social Media
We had a super fun conversation on today’s show with Cat Stancik of Action Incubator , whose focus is on organic lead generation. She has a great methodology of how she’s able to get more leads, get the right leads, keep in touch with them the right way and without being spammy, and then achieving high close rates. We also talk about how to think about your ideal client, which may be a little different than you normally hear about, as well as rethinking how your social media profiles appear online. Cat also gives us her insight into her three C’s - how to connect, converse, and close as well as the three levers you can pull in your business to increase your revenue. In addition to all that, we talk about a cool new tool she has in the works, as well as the CRM she uses currently, which makes her connections a breeze. After you have listened, be sure to check out our previous chats with master connectors themselves: Joshua B. Lee and Gary Henderson . “ If you started selling the way the other person buys, you would make more money with the same amount of effort. ” - Cat Stancik Some Topics We Discussed Include: Why Joe’s has a fancy new pink microphone cover Our biggest lightbulb moment in marketing Cat’s 3 step process to getting clients to say yes Why your ideal client avatar is not the #1 thing you should be looking at Why it’s not all chest tattoos and rainbows The most important thing you should do first when trying to build a relationship Do’s and don’ts when using LinkedIn The 3 levers to pull in your business to increase revenue The 30% of people you need to just let go of Getting through the weather to whether experience The 4 P’s of content categories How to handle the close correctly so your prospect is empowered and can make a decision from a neutral standing point Resources From Cat Stancik: Action Incubator FullyBooked.CEO <li
S1 E372 · Thu, May 06, 2021
Jenna Larson - How To Automate Your Facebook Group
Today we have Jenna Larson from Drive Performance Coaching and GroupTrack which is her cool CRM software that helps manage interactions and tracks messages on Facebook, and includes a boatload of other helpful options which we discuss on the show. This tool makes all of your customers feel like they are getting heard and are getting your attention so they will stay in your group know that you are invested in their success. We also talk about the potential of linking across various platforms, tracking these messages in the software, and the fact that it automatically saves the questions that are asked when people join your group, plus recommendations for you to send specific messages at the right time. Jenna looks at every problem as an opportunity that has led her to be like Nike - as her attitude is to just do it! We also talk about getting engagement through Facebook Messenger which will, in turn, get more engagement in the group, and then show your posts more often and get that algorithm going. When you’re done, get more advice about connecting with your ideal customers on Facebook from our conversations with Nicholas Kusmich and Molly Mahoney . “ I take things and I make them super simple and repeatable, so not only I can get the same results consistently but also have other people do the same strategy and get those same results too. ” - Jenna Larson Some Topics We Discussed Include: Taking what you know, finding a problem in a business, and applying those same principles, even if you have never ventured into that business in the past Following up on social media with Jenna’s new software so you don’t miss out on leads, clients, and money High-level follow-ups that will earn trust and automatic customers for life Using Facebook to your advantage and all that it offers, including pages, groups, newsfeed and even messenger Why we love yellow cars so much! How to name your Facebook group and set your intention for your members Get people to join your Facebook group without even asking All you have to do is this one thing and people will stay and buy Advice for people who are naturally lazy Why bucket lists are
S1 E371 · Tue, May 04, 2021
Tom Gaddis - Using Product Launches As Your Best Traffic Source
We’ve got Tom Gaddis from Offline Sharks and TomGaddis.com on the show today and he shares with us some modest wins and how he went from working for the Bubba Gump Shrimp Company to winning a ClickFunnels Two Comma Award. We also talk all about a blast from our past, the Warrior Forum, and Warrior Plus, and how it’s such a great way to see what’s trending and get feedback. Tom has a very cool perspective on how you can get into this market, test things out and grow an audience. He has some awesome live stream concepts as well, and he uses it as an amazing opportunity to promote affiliate products, plus he’s having fun with it. We discuss how Tom is able to cultivate a buying community and a bond with his customers that most people never get, plus the ways in which he engages with them and keeps that momentum going while selling them more stuff on the journey based on what they need. Once you’ve had a chance to listen, be sure to check out our chats with Molly Mahoney for more ideas on using Facebook to grow your audience and Jason Fladlien and his tactics on webinars, audience retention, and how to reframe your audience’s problem in a different way to make them take action. “ A lot of people don’t realize the reality of that statement...that building a big business is a process that happens over time. ” - Tom Gaddis Some Topics We Discussed Include: How Tom was able to get support with his first product by being a good customer Making between 100-200 sales just by talking about the offer on Facebook Creating a list of raving fans that want to buy all the time The dark side of promoting on Warrior Plus What you can do to get traction when you are just starting out How to find the affiliates who are the movers and shakers Tom’s Facebook live and group strategy that gets people pumped The secret to getting people to resonate with what you have to say Cultivating a buying The M.I.L.K it Method Resources From Tom Gaddis: The M.I.L.K. It M
S1 E370 · Thu, April 29, 2021
Therapy Session - We're Not Having Fun Anymore
We’re back with another Therapy Session! Join us on today’s show as we dish about the time where we almost got eaten by a wild bear on a camping trip, some great questions we answered from the “What the Heck?” deck, as well as some fun we had with a new online tool we found. We also chat about the meaning behind the title of this show, how some recent time off has changed our perception about the business and what lies ahead. Not only do we share our memories of our earlier days (some good and some bad) and how they were pivotal to getting us to where we are today, but you’ll also hear all about our plans for our new podcast space, and our focus on even more creativity and fun than we’ve ever had before! Once you have listened, be sure to tune in to our previous shows with Erin Pheil and Marx Acosta-Rubio to get more insight on how to use your time more wisely, increase your happiness, and change your life for the better. “ There’s a lot of stuff going on, and when we do things I want to make sure we are serving the best way possible and doing the best work we can. ” - Joe Fier “ Getting back, I was thinking how do I keep this feeling going? How do I focus on having more fun, creating more experiences, doing more cool stuff while simultaneously making sure that the business keeps on pushing forward? ” - Matt Wolfe Some Topics We Discussed Include: What’s the funniest place we had ever fallen asleep? Matt’s fresh perspectives after his big road trip Dealing with the cycle of expansion and contraction Revisiting why we started a business in the first place Dealing with guilt when we are having too much fun Would you quit your job right after you bought a house and two days before your wedding? One of us did just that… Hold us accountable to what you’ll hear us say Our next big move for the show - literally! Why FUN is on the horizon and some of the new things you can expect from us An episode where we bring in dogs as reviewers? Resources From Us: PodHacker - Learn the new way of using a podcast to build a tribe, grow your business & create multiple streams of income by simply copying our plug & play PodHacker System
S1 E369 · Tue, April 27, 2021
Jackson Millan - How To Take A 12-Month Vacation While Running A Business
Today’s episode with Jackson Millan is a great look into how he’s able to set up a business so we can be doing more of what’s fun and important. We all have this pull-back effect and let our minds wander when we are away from home. We need to figure out how to be the operators of the business, and one of the things that stood out for us was that we loved Jackon’s process with marketing, sales, delivery, and growth. Marketing is only one piece of the puzzle of a successful business. We’ve figured out how to systemize marketing, but we still feel like we are stuck in the delivery elements of it. Jackson specializes in wealth creation for business owners and you’ll hear how he creates this for his clients, his F4 framework to get you there, how he prepared to take his year-long trip traveling to places where others couldn’t go, the importance of outsourcing, and how to look at your long term game plan to achieve what you really want. He’s got a lot of great frameworks which will get you thinking, no matter how big or small your business is currently. After you’ve listened, be sure to check out our conversations with David Jenyns , the master of systemizing, and Moe Abbas to help you find the right folks so you can scale your business and focus on your genius. “ We all have the ability to create a business that allows us the financial means to support whatever it is that we want. ” - Jackson Millan Some Topics We Discussed Include: How to take your business from relying on you as the expert technician to one where your team handles it the same, if not better Dealing with the death of the ego More discussion about brussel sprouts! The F4 Framework to create your dream life The important questions to ask before you can consider stepping away Allowing things to break to determine the weaknesses in your business Simplifying your systems so that you can outsource your workflow Enjoying the journey and making your business fun Jackson’s set up to travel off the beaten path How to live for today, and plan for tomorrow Creating wealth and working smarter, not harder Resources From Jackson Millan: <a href= "https://www.aureusfinancial.com.au/homepag
S1 E368 · Thu, April 22, 2021
Molly Mahoney - The 3-Day "Spaghetti Launch" That Generated $300k
We’re back with another amazing show with Molly Mahoney, from The Prepared Performer today! In this episode, Molly is so tactical and we highly recommend you go to HustleAndFlowchart.tv as this is one of the few ones where she shows her screen. You’ll see her dive into her Spaghetti Launch, where she pulled off a crazy successful launch. The beauty is she didn’t even have a ton of people going through there but still got crazy results. We are in awe of all the live videos Molly puts out and she gives a boatload of tips on how to change up your Facebook newsfeed so that you can engage more with the content that you want to see, how to best use your Facebook memories to increase engagement, her daily STARS tactic. We also talk about ramping up our Facebook engagement in the groups, and with other social platforms, best practices for group posts, and how to track them as well as using friends lists the right way. After you’ve taken all this in, be sure to listen to our previous chat with Molly (where you’ll hear the brussel sprouts strategy) as well as our conversation with Curt Maly for even more Facebook golden nuggets. “ It revives your group and I’m always wanting to add more people to it, but more than that I don’t want to add a bunch of people into a group that makes it dead. I’d rather talk to the people who are there and increase the engagement. ” - Molly Mahoney Some Topics We Discussed Include: How to raise awareness to the free challenge from the get-go Opening up your own bottle of social media champagne How Molly went from giving free content to generating $300K in a short time An important distinction of where to put your training videos for your challenge How to up your community engagement How to implement your own daily STARS effort in your group What’s almost as good as brussel sprouts? Tune in to find out! How to create your own giant orb of information and show the algorithm who you want to be connected with How to repurpose your content and stay top of mind on Facebook Leaning into JOMO and how we are using ClubHouse today Resources From Molly Mahoney: <li style="font-weight
S1 E367 · Tue, April 20, 2021
Bob Burg - Creating Influence Through Being A Go-Giver
Bob Burg is the author of quite a few books, notably The Go Giver series, which is one of the very early ones we still reference, and it’s such a smooth read as it’s told in a story form. Being open to receiving is probably one of the things most people struggle with, and this came up in our conversation today as there’s this feeling that we want to constantly give value. For anyone who wants to give non-stop, the receiving does tend to make you feel guilty, so you need to be open to receiving. Bob explains how to not only be open to receiving, but mastering your emotions an having empathy, even if you cannot completely relate to another’s situation, as well as letting go of the need to be right, communicating with tact and setting up a proper frame ahead of time so that the results of what you do will be beneficial and lead others to react in a positive light. After you’ve listened, go check out our conversations with Nir Eyal and Brian Kurtz for more insight into how to build upon positive habits and promote values that are important to your life and business. “ Money is an echo of value. It’s the thunder to value’s lightning which means that the value must be the focus and the money you receive is a natural result of the value you are providing. ” - Bob Burg Some Topics We Discussed Include: How to address the separation of how we communicate online What to do if you feel like you are being taken advantage of in business Being congruent in your giving and staying true to your values Mastering your emotions How to let go of the need to be right all the time while also influencing others A coffee shop story you can learn from to set up your matrix The importance of communicating with tact Resources From Bob Burg: Burg.com/books Go Giver Influencer Bob Burg on YouTube <a href= "https://www.amazon.com/Adversaries-into-Allie
S1 E366 · Thu, April 15, 2021
Bruce Clay - The Father of SEO Shares How To Future-Proof Your Rankings
Bruce Clay of SEOTraining.com brings the heat on our show today, because the way he described how there’s a different algorithm for different keywords and different keywords you have to treat in different ways on the intent, the way he describes it, really simplifies the SEO game. You don’t have to make up rules and do all this trick stuff. Even when you use tools, all of our “competition” is getting the same data, you just need to be less bad at it than everyone else. You have an advantage if you have this information, and one of the things that was fascinating is this is the first we have heard about this update in May which you’ll hear about on the show. You’ll learn about NitroPack.io a plug-in, which will get your site speed to run quickly so you don’t lose visitors, and he’s been so entrenched in this world, you can tell he’s clearly the father of SEO. Once you’ve got your SEO wheels spinning, be sure to check out our chats with Gert Mellak and Nikhil Aitharaju & Ryo Chiba to go down the rabbit hole of ranking even more. “A long comes this thing called a search engine which is entirely software and algorithm and if you win, you make money. It’s almost like a slot machine that you can program yourself. ” - Bruce Clay Some Topics We Discussed Include: What was it like selling SEO services back in 1996 What does Google’s algorithm have to do with camping, brain surgery, and Rubik’s cubes? Is the keyword informational or transactional and why you should know How Featured Snippets and Answer Boxes have changed the world of rankings What’s Google up to in May and how to be prepared so you do not lose rankings Javascript secrets to get your site to load faster Geek out with us when we discuss core web vitals, largest contentful paint and cumulative layout shift Resources From Bruce Clay: SEOTraining.com SEOTools.com BruceClay.com References and Links Mentioned: Lighthouse <li style="font-weight: 400;" a
S1 E365 · Tue, April 13, 2021
Sue B. Zimmerman - How To Create Engagement And Drive Traffic From Instagram
We’re chatting with Sue B. Zimmerman today, who is a go-to authority on all things Instagram. You can also check out a bunch of screen shares at HustleAndFlowchart,tv so you can follow along to get the visuals she shared with us. Sue B. started her journey on the platform with her case study based on her retail experience, and she has evolved to use it in her business today with all the tactics and various functions available that most people are not utilizing. We talk about her use of a text expander and having pre-saved messages which are a huge time saver. Sue B. also has a very successful YouTube channel and we dive into her tactics, our own mistakes in trying to grow our Instagram channel, and how we’ve had to undo a lot of those errors. From Instagram guides to Instagram reels to Instagram posts to carousels to IGTV to IG Live and more, Sue has got you covered! She is truly an Instagram expert and is currently one of only 20 beta testers using Instagram’s new Mobile Monkey engagement tool, which she says is a game changer. We also talk about the role of ClubHouse and how it relates to Instagram, how to properly set up your messages in your DM’s, what to do if you do not have the ‘swipe up’ capability as well as the difference between business accounts and personal accounts. This show is one you do not want to miss as it’s packed full of tactics! Once you’ve got some ideas, make sure to tune into our chats with Gary Henderson and Los Silva to dive into even more tactics on how they are using Instagram to its fullest potential. “ There is a conversation hub for every hashtag and if the conversation does not align with your business, values, audience or interests, you shouldn’t be using that hashtag. ” - Sue B. Zimmerman Some Topics We Discussed Include: How we botched our own Instagram account Priming the pump to grow your organic reach How to utilize the carousel feature effectively to get your audience engaged How to direct link to your highlight reels Creating an Instagram guide using your content or someone else’s How Sue B. creates her flow, with teaser trailers and live links The Instagram version of Tik Tok and why you need to use it now What to do if you don’t have the swipe up capability Adding your guest’s image to your content: why or wh
S1 E364 · Thu, April 08, 2021
Justin Donald - Investing For Cashflow And Covering Your Monthly Expenses
Today we’re chatting with Justin Donald who has a podcast of his own, has authored the book The Lifestyle Investor , and he’s got a great way of thinking, as a lot of people are really good at making money, but Justin makes you consider what to do with it. He’s got a cool paradigm shift in regards to what you do with both your money and time. You’ll learn all about how Justin has been able to create his investment lifestyle where not only are his monthly bills being met, but he is able to compound upon that income and use any excess to invest in some well thought out deals which are not run of the mill but also not high risk. He talks about what to do if you are just starting out with no assets, how to get your original principal back quickly, and well as his commandments for investing which had us nodding along. When you’re done, get some more financial advice from our conversations with Danielle Town and Markian Sich “ Lifestyle investing is living life on your terms, and investing in a way that provides an income based on assets that you own or unique investments so that you don’t have to work, you get to work. ” - Justin Donald Some Topics We Discussed Include: Using leverage and applying it to investment opportunities You don’t need hundreds of thousands of dollars to invest in real estate Breaking free from the golden handcuffs How to set yourself up to invest with as little as $1,000 The beauty of other people’s money Recourse vs. Non-recourse loans Frictionless transitions Carving off thinking time Ways to get your principal back quickly that most people don’t consider Resources From Justin Donald: The Lifestyle Investor JustinDonald.com/podcast References and Links Mentioned: The Road Less Stupid by Keith Cunningham Love
S1 E363 · Tue, April 06, 2021
Bing Howenstein - Behind The Scenes of a Shark Tank Pitch
Bing has used his history of movie-making (he produced the movie “The Bachelor, for one”) to transform into physical goods with great success and with an appearance recently on Shark Tank and his amazing chair which you can find on his site All33.com . On the show today, we have a fun chat about his experience appearing on the show, how he prepared his pitch ahead of time, his conversations with some of the sharks which did not make it on air, and what it’s really like to walk down that hallway and make your presentation. We also dive into his plans ahead with his chair technology, how he plans to expand his line of chairs to other markets such as gamers, as well as his involvement over the last with Intellihelp.org , a much-needed organization that matches up people who want to help others affected by the covid crisis with those in need. After you get your mind reeling with ideas, be sure to check out our chats with Jeff Vacek and Robo Hendrickson for more tactics and insight on how to get more traction to get your products out to the world. “ You should be keeping your body moving throughout the course of the day. Pretty much every other chair out there, are 3,000-year-old designs. You can go into the British Museum and see this 3,000-year-old chair. It’s the same thing we are sitting on right now. ” - Bing Howenstein Some Topics We Discussed Include: Everyone needs to experience something like…. How Bing got on the show The vetting process everyone goes on What you did not get to see happen on the show Will we get to see Joe on a future episode of Wipeout? (fingers crossed!) How to prepare your pitch, especially if you know not all the sharks are going to be a good fit for you What you need to have prepared beforehand Coming soon to a desk near you… The two must-have things that you do not want to skip when you are an entrepreneur A simple question you need to answer that goes beyond just knowing your numbers Resources From Bing Howenstein: All33.com Intellihelp.org
S1 E362 · Thu, April 01, 2021
Rich Schefren - The Secrets of Being Rich
Today we’re back with our friend and mentor, Rich Schefren of Strategic Profits , and who is known as the guru to the gurus, so it’s a great honor to chat with him. We’ve had him on the show a couple of times before and on this one, we talk about his perspective on how he’s building up his membership community, as well as some of the other cool stuff he’s doing with Jay Abraham. Rich is a brilliant strategic thinker and this episode has a wide rage of conversations that we know you will love and which will take you from writing a book, his dealings with Agora as well as ClubHouse. Once you’ve listened, be sure to check out our chats that we referenced on the show with Gary Henderson and Felicia Pagesh for more insight on getting noticed and building up your network. “ It’s one thing to do a live stream, because people get to know you vs. someone stumbles across your video and you’ve got a lot less time to deliver the goods before they decide it’s a waste of their time. ” - Rich Schefren Some Topics We Discussed Include: How helpful it is to have some female input in your business The beauty of relationship and the win-win How to up your cart value Maximizing your leverage with everything you do The beauty of live streaming When you have a great idea, what not to avoid to get it done Using progressive summarization to take in the most important information Clubhouse thoughts and how to up your game as a moderator Dissecting Frank Kern’s new offer Why you’ll never wash the dishes the same way again after listening to this show Resources From Rich Schefren: StrategicProfits.com Rich’s Facebook group Find Rich on YouTube Steal Our Winners References and Links
S1 E361 · Tue, March 30, 2021
Therapy Session - How To Build A Site To $500+ Per Month
We are back with another Therapy session! Today we talk about a variety of subjects, starting with our thoughts on how to build a website and make it profitable enough to sell. This stemmed from our previous chats with Matt Diggity and Greg Elfrink, which were hugely popular and generated some questions from our listeners, including how to build up a site to $500 per month. We discuss a variety of ways to do this, where to go to find the best writers, how to create a site even if you do not consider yourself an expert, and how to team up with influencers so that you are orchestrating all the content. We also talk about our recent launch with PodHacker.com, some amazing results our members are having already, our plans for affiliates to promote, and our thoughts on all the recent discussions about NFT’s and some major players on YouTube as well. As usual, we love creating these shows for you as it gives you a behind the scenes look into our business in addition to our take on the latest chatter in the marketing world. Afterward, don’t forget to check out our shows with Matt Diggity and Greg Elfrink which was the basis of this conversation and where you’ll hear in more detail the benefits of creating sites to sell for big profits, as well as how to create your own media empire. “ There are a few ways to approach it - you can invest time and you can invest money. If you want to do it right, you’re probably going to be spending a little bit of both. ” - Matt Wolfe “ If you are just there to facilitate the conversation, and not be the expert (you don’t have to be the expert) let them create the content for you. ” - Joe Fier Some Topics We Discussed Include: Information intent vs. buyer intent keywords What would Matt do if he were just starting out today Joe puts an end to how he pronounces the word “niche” (the right way ;) How to get others to create the content for you How to find influencers in your niche Forget about needing to be the expert - do this and you can dive into any niche that interests you The magic of creating almost impossible deadlines PodHacker: From concept to launch in six weeks Why everyone is talking about NFT’s Our thoughts on some YouTube channel with major impact Resources: <u
S1 E360 · Thu, March 25, 2021
Brian Moncada - A Complete Framework For Successful YouTube Ads
If you want to learn a thing or two...or a hundred about paid YouTube ads, then you are going to absolutely love today’s show with Brian Moncada. This show is a literal masterclass in YouTube advertising. Brian runs AdSpend.com , and he’s behind the YouTube ads of folks such as Tony Robbins, Frank Kerns, Russell Brunson, and Dean Graziosi, and he also helped with the Mastermind.com launch which was the biggest in internet marketing history. He’s got an amazing process and strategies which he’ll share with us today. You’ll learn how to create the ads, what the ads should say, how to do the targeting, how to save money with your ad spend, what click-through rate you should be shooting for, how to set your bidding, as well as some examples of text to use to get those clicks. Once you’ve listened, be sure to check out our previous chats with Tommie Powers and Marc Guberti for even more tactics on how to get your YouTube strategy dialed in. “ Build the business enough to where you’re making a significant amount of money from it to where you can realistically afford to lose $5,000 or $10,000 a month and be okay with it, while you get it dialed in because you know that eventually, you are going to crack the code to cold traffic. ” - Brian Moncada Some Topics We Discussed Include: How Brian was able to go from door to door sales to working with some of the most well-known marketers of the decade The story behind getting his amazing domain name How to save money on unwasted ad spend What to say in the first 30 seconds of your ad The biggest piece of the ad that most people are not even thinking about A time tested YouTube ads launching strategy you do not want to miss How to become the Tai Lopez in your niche A brilliant tactic when running discovery ads Resources From Brian Moncada: AdSpend.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here ! Did you know we have an awesome YouTube Channel ? <li style="font-w
S1 E359 · Tue, March 23, 2021
John Lee Dumas - How To Be Uncommon As A Podcaster
Are you ready to ignite?! Today we have John Lee Dumas on the show from Entrepreneurs On Fire , and he’s got a brand new book called The Common Path to Uncommon Success . John has completed over 3,000 episodes with over a hundred million listens. We dive deep into how he thinks about podcasting, how he would launch another one, and how he's growing in general and making money off it. We also talk about his dealings with a big publisher, the behind-the-scenes of his new book, how he got connected with a big-name publisher, and how he’s monetizing his guests which was an interesting discussion. Speaking of podcasting, what better show to shout out that we have a brand new podcasting course called PodHacker.com and if you join us today, you’ll learn how to build a tribe, grow your business, and create multiple streams of income by simply copying a plug and play system. When you’re done be sure to check out our show where we dive into all the awesome details behind the PodHacker community as well as our chat with Luis Diaz to hear his tactics on how he's grown his own podcast audience. “ The only piece of advice you need in this world for podcasting, and for any entrepreneurial venture is this: identify the best solution to a real problem and become that best solution to a real problem. ” - John Lee Dumas Some Topics We Discussed Include: Do not move to Puerto Rico unless….. What does podcasting have to do with basketball? What to do, and specifically not to waste your time out when you are trying to get traction How to weed out the entrepreneurs who are not on fire figuratively and are really on ice Interesting survey results from other podcasters The magic of being someone’s first podcast guest Batching like a baller! Resources From John Lee Dumas: Get the pre-access bonuses at UncommonSuccessBook.com References and Links Mentioned: Entrepreneurs on Fire EOF Guest - to apply to be on the show Podcasters Paradise <li s
S1 E358 · Thu, March 18, 2021
Guy Kawasaki - How To Be An Evangelist As A Career
Today we have the pleasure of speaking with Guy Kawasaki who is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast . You are going to love him as his stories are amazing and his perspectives are unique. He’s also the author of fifteen books, including The Art of the Start 2.0 and his latest book is Wiseguy . He’s also worked at Apple alongside Steve Jobs and that’s probably where you’ve heard of him. We chat about his views on ClubHouse, what makes him want to work with someone, how he’s been able to connect with amazing people as well as why the heck he’s always smiling so much! We also chat about his thoughts on what makes a good podcast interview, how he researches his guests and some sample questions he has started his show with. After you’ve listened, be sure to check out our past shows we’ve done with Esther Kiss and Dustin Matthews to give you some additional intake on podcasting and making connections. “ I think the first checkmark is competence. The second checkmark is happiness, in business anyway, because I don’t want to do business with a happy, incompetent person. ” - Guy Kawasaki Some Topics We Discussed Include: Guy’s secret to starting a podcast episode off right Will ClubHouse succeed or be the next social media flop? Trixie, Biff & Joe Blow making money from ClubHouse? How to become a brand evangelist The key to life - do you have these qualities? Would you buy a car from Apple? A great use case for the Remarkable tablet Resources From Guy Kawasaki: Remarkable People Podcast The Art of the Start 2.0 References and Links Mentioned: Spaces on Twitter Descript <a href
S1 E357 · Tue, March 16, 2021
Gary Henderson - How To Connect And Network With The Most Influential People
This episode did not disappoint one bit, as we chat with Gary Henderson today, who was an open book on how he’s been able to help some of the biggest names we know blow up their brands. Lewis Howes, Gabby Bernstein, Michael Hyatt, Hal Elrod and Jeff Walker are just some of the folks who have all connected and have been helped by Gary. We actually met Gary on ClubHouse and realized how brilliant he is, and that we needed to have a deeper conversation with him. He’s a master connector and networker, and on the show, we dive into how he shows up in people’s lives and businesses and how he’s making these connections while playing the long game. We also chat about his new book he is publishing, how he got connected to Hay House Publishing, as well as how to connect with influencers. Then the talk turns to how he’s leveraging ClubHouse to not only network, but grow his own audience. When you’re done getting networking ideas from Gary, learn even more tips on how to stand out and make a difference by checking out our previous episodes with Steve Sims and Luis Diaz . “ I learned that if I could get myself in the right room, I knew what I was doing, I understood it and I could build relationships. ” - Gary Henderson Some Topics We Discussed Include: How Gary hit #9 on Amazon with a book about aromatherapy How to build an audience using ClubHouse Setting up your replies to DM’s in a way that frees up your time while also bringing people onto your list How Gary has 5X’d his Instagram following with the use of ClubHouse Testing results to get people join a fan club How to connect with influencers on a level playing field Current day results from past email requests that got turned down Connecting the right way when you first join ClubHouse An author’s job is to....? Speaking Chinese like a smart marketer! Resources From Gary Henderson: Gary.club DigitalMarketing.org References and Links Mentioned: Direcon <li style="font-weight: 400;" aria-level="
S1 E356 · Thu, March 11, 2021
Crystal Dwyer Hansen & Mark Victor Hansen - Solve ANY Problem By Asking The Right Questions
Today we have the pleasure of speaking with co-authors, Crystal Dwyer Hansen and Mark Victor Hansen and we’ve been waiting for this one for a while. Mark has had an amazing entrepreneurial journey and has written 312 books to date. Crystal brings her expertise in the field of human potential and they have combined their knowledge to talk about the specific questions and things that have created this interesting experience that Mark has had over the years. They discuss their most recent book, Ask!: The Bridge from Your Dreams to Your Destiny as well as their book club, which is going to get you asking the best possible questions so you can get basically anything you want out of life. We also talk about getting back to your childhood roots, the three different ways to ask questions, what to do if you get a variety of answers, as well as how to address the blocks that may be holding you back. After listening, go check out our conversations with John Assaraf and Nir Eyal for more tips on how to overcome limiting beliefs for maximum efficiency and focus. “ Your destiny is the ultimate expression of you - that place where all of those amazing qualities and the greatest expression of you meets the most amazing opportunity.” - Crystal Dwyer Hansen “When you get over your fears, miracles happen.” - Mark Victor Hansen Some Topics We Discussed Include: How to get unstuck and gain momentum Getting past the seven roadblocks to asking How to ask anyone of your choosing the questions you want to be answered How Mark sold 20,000 books even though it was a self-proclaimed NY Times best-seller Looking into the magic of the universe Moving from the decade of the “Why” going into the decade of the “Ask” How to turn a “No” answer to “On” What to do if you get different answers to your question Resources From Crystal & Mark Victor Hansen: You Have A Book In You <a href= "https://www.amazon.com/Ask-Bridge-Your-Dreams-Destiny-ebook/dp/B0859K11V7/ref=tmm_kin_swatch_0?_enco
S1 E255 · Tue, March 09, 2021
Sean Vosler - How To Sell Through The Power of Storytelling
Today’s episode was a long time coming and is one of Matt’s oldest friends in the digital marketing space. Sean Vosler is in the house today, and he’s a king of social media, and he’s got a beautiful book called 7 Figure Marketing Copy. He dives into copywriting philosophies and strategies and he’s going to talk all about that on this show and how he was able to sell 25,000 copies, without ever using Amazon. We also talk about copywriting strategies, His ideas on ClubHouse, how he designed the book, our ideas on knowledge management, and reading books. You’ll also learn a lot about storytelling and if you are into nerdy digital marketing, you are really going to dig it. After you've listened, be sure to check out our chats with Anik Singal and Sue Rice for even more copywriting tips and tactics. “ Whatever it is that you are selling, try to think of the outcome of that, and focus on selling that as opposed to the thing you’ve been selling and you can increase your rates quite a bit. ” - Sean Vosler Some Topics We Discussed Include: Why it’s a good time to be missing a tooth From WordPress to the world of copywriting How to give your prospects the experience of story so they will get that a-ha moment Why you need to at least the basics of copywriting which will factor into every aspect of your life How Sean was able to connect with high level marketers and have them eager to use his services How to empathize with your prospects so you can better understand their problems Why you’re going to be re-reading The Tortoise and the Hare after this show Tactics for knowledge management and digesting what you discover even quicker We talk about the Theory Of Constraints and how it helped Sean sell his product What does a big horned beetle have to do with selling info products? How to sell 25,000 books without using Amazon Resources From Sean Vosler: Sean.co/Copy References and Links Mentioned: WorkFlowy <a href= "https://www.amazon.com/Talk-Like-TED-Public-Speaking-Sec
Bonus · Mon, March 08, 2021
13 Badass Women Share 13 Badass Tactics for International Women’s Day
Today marks International Women’s Day, a day dedicated to all the amazing ladies around the world. On this special day, we’d like to pay tribute to the badass women who we have had the pleasure to have as guests on the show during 2020. Check out some of the awesome strategies and tactics which we have covered via these badass gals! Sue Rice - Storytelling Tips Nicknamed the ‘female David Ogilvy’, Sue Rice is famous for writing award-winning copy for countless entrepreneurs and we chatted about her email copywriting tactics which enable her to deliver record-breaking open rates. One idea is to make connections between things that are seemingly unrelated. We are swimming in a sea of metaphors and part of it is just being conscious of it. One way to make it interesting and bring it into a fresher light, is extensive reading, watching movies, etc. The magic is in everything that’s around us. Sue listens to the news on the BBC, which has very clever writers. She also uses an app called Clipboard where you can pick the categories you want to follow. It’s important to do a little bit of collective brainstorming every day to see what people are talking about, otherwise, you are defining what you are doing for them on your terms, not theirs. You want to be entering the conversation in their head and if you are not watching that, it’s hard to do. Molly Mahoney - Facebook Engagement Molly Mahoney of The PrePared Performer , is legendary for her Facebook marketing skills. She’s a wizard at doing Facebook lives and getting organic reach. We chatted all about how Molly is able to get high ticket coaching clients, right from Facebook, how to grow Facebook groups, and how to get interaction on Facebook pages with her four-step process. We loved her advice in regards to getting more engagement on Facebook. She tells us that the rules have changed for bots and there are four types of messages, one of them being a confirmed event reminder. When they comment on the post, they confirm to the bot they want to be reminded of more information. Another way to use this is that when they say yes, you ask them if they want to be reminded about all of your content coming out. Once they confirm, you want to make sure that button opens up to another piece of the conversation so you are engaging in another conversation within that 24 hours. Another strategy is the “Unlock and Share Button”, so when they are in your bot after they get the show notes or whatever it is that you are giving, send another message a minute later that says you have a bonus gift they can get if they share your video, and if they w
S1 E354 · Thu, March 04, 2021
Ryan Lee - Building Brands, Cultivating Communities, And '80s Movies
Today’s guest is someone who’s been in the industry since the late 90’s which is when we discovered Ryan Lee and have followed his work since then. We love how he tells it like it is in the marketing world. He’s the founder of Freedym , a free community that is basically the Netflix of marketing and entrepreneurship. We, along with a bunch of other high-level entrepreneurs have contributed content to his membership area. On today’s show, we talk about how to dial in your branding to build a cohesive brand for your business. We also talk about how to build a community around your brand, even if your brand is a physical product or a more boring brand. Plus we chat all about email marketing, Ryan’s obsession with the 80’s and how to inject the things you love in your personal life into your marketing and business. Ryan is a ball of energy and we know you’ll have as much fun as we did during this interview. After you’ve listened, be sure to check out the past shows we’ve done with Dan Norris and Lisa Buyer to give you some additional intake on branding and connecting with your tribe. “ If you combine the branding and the vibe with the direct marketing sensibility, and you bring it together, then it’s unbeatable. ” - Ryan Lee Some Topics We Discussed Include: How to juggle all your tasks when setting up a clown coaching membership site (listen in, and you’ll see why we chat about this :) Why you DO NOT need to be everywhere so you can actually have a life The original Netflix for entrepreneurs What makes people like Tim Ferriss and Gary Vee so special? Being told the tactics without the usual “it’s so easy” marketing Matt’s first time publicly speaking about his fondness for….(tune in to find out) An imaginary prize to everyone who knows who Wham is! How to avoid crying into your pillow from overwhelm Instead of using a tripwire, use this instead Resources From Ryan Lee: Freedym Rewind Rewind Breakfast Club on Facebook
S1 E353 · Tue, March 02, 2021
Charles Byrd - Using Systems To Build And Maintain Strong Relationships
We have Charles Byrd on the show today who’s a guy we recently got connected with and was introduced as the best connector out there. He’s creating the most profitable JV partnerships with his systematic way of connecting others. What’s really cool about this is we are all surrounded by opportunities, and many are not always super obvious. That’s the power of having a system and in this case, you can set that up in your life, by connecting with people who have systemic follow-ups which can turn into a potential revenue source, affiliate partners, or just for connecting sake. Charles is going to dive into all the systems he lives by, some awesome hacks in regards to following up with your contacts and JV partners, the shifts to a never-ending flow of clients, and how to not only be great at relationships but guide them to a positive conclusion for everyone. When you’re done, check out our previous episode with Michael Gerber for more insight into how having the proper systems in place can skyrocket your business and our show with Andy Hussong on how to land those JV deals. “ It’s simply paying attention to who people are, what their magic gift to the world is, what are they into, where do they live and that gives you all these little entry points to provide value to them. ” - Charles Byrd Some Topics We Discussed Include: How to get a network going if you do not already have that community The Invisible Pitch What to say in a message to a potential connection without sounding spammy How Charles is able to close a JV deal in 20 minutes How to approach networking without having a podcast so people feel comfortable How to avoid the reciprocation trap How Charles made a huge connection at Burning Man The Power of the Ping! Resources From Charles Byrd: PureJV.com Clarity.PureJV.com - to book a call References and Links Mentioned: Asana Vidyard Loom The Brain Newton Cloz
S1 E352 · Thu, February 25, 2021
Therapy Session - How To Become A PodHacker
Welcome back to another Therapy session! We are psyched to talk about some recent changes that have come about and how our perspectives have changed. We have a new brand that we are launching which will really open up our business, and are super excited to share it with you. We’re going to give you a little history of how PodHacker came about, some of the iterations, how we are doing this launch which we are approaching from a completely different angle, as well the lessons we are teaching in our membership, a look inside, and our goals for the future with this new brand. With PodHacker, you will be able to see behind the curtains of our business, how we get our equity deals, grow a community, monetize the show, connect with big influencers, as well as a host of other tactics. We also plan on bringing in amazing guests on a monthly basis, who are the best of the best and will present high-level content to our members. When you’re done, be sure to check out our conversations with Chris Benetti and James Schramko , two of our awesome friends who also chat about the beauty of membership sites. “ The idea behind it was, if we can make as much money as we can make for the whole year in Q1, then in Q2, Q3 and Q4 we get to purely focus on value and doing what’s right by our customers. ” - Matt Wolfe “ We’re already curating the best of the best for the Hustle and Flowchart podcast, why not go deeper with them in some model, that’s higher touch and higher engagement .“ - Joe Fier Some Topics We Discussed Include: Just how many people mispronounce our names? Famous people Joe is related to and should he change his name? (send your thoughts to info@evergreenprofits.com) Our shortest podcast ever! What happened in Matt’s spa…. How our vision came to be How you can see behind the curtains of our business What we are reading, playing, and watching right now The latest tools we are using and love Why Matt’s house doesn’t have a roof! A ninja tactic on how to get some insta-love and a conversation with someone you want to connect with Resources From : PodHacker.com to get on the waitlist or, if it is open, sign up now
S1 E351 · Tue, February 23, 2021
Eric Siu - Leveling Up - Making Business Your Favorite Game
Our guest today, is Eric Siu who we met last year at Rich Schrefen’s event. Eric has an agency, Single Grain who works with major companies such as Amazon and Airbnb, and Uber. He also has a content intelligence software called ClickFlow which basically makes you look like a genius. He’s a partner and co-host with Neil Patel in the Marketing School podcast as well as his own podcast called Leveling Up . The dude is a rockstar in marketing, SaaS, and software and he blew us away in this episode. And to top it off, he has a book coming out called Leveling Up as well, and it’s all about how to level up in life and how he’s taken his experience from gaming and even poker and has been able to apply these to business and identify these power-ups and moments in time where he realizes he can think differently which allows him to wake up each day and feel like he’s playing a game in real life. We also broke down a ton of traffic strategies, and how you can think differently on how to acquire SEO traffic in a creative way. When you have finished listening, check out our previous chats with Christopher Gimmer and Stephan Spencer for more tactics on how to go off-brand and increase traffic as well as how to succeed with 100% SEO marketing. “I don’t think that I know too much and that I’m that good and I also don’t think I’m that bad either. That’s the way I approach it and it makes it a lot easier because it keeps me humble and even-keeled. The moment you start to think you are amazing, the moment you start to become too full of yourself - that’s when things start to fall apart. ” - Eric Siu Some Topics We Discussed Include: How to approach things with a beginner’s mind The power of the podcast once again and how’s it’s lead to great, free education, lifelong friendships, and networking with amazing people Why you don’t want to jump the gun and insist your child stop playing all those video games How being persistent led from a fledgling podcast to a successful marketing agency Why Eric’s agency switched their focus and how they are succeeding current day Lessons learned from the poker table How to reframe things to increase your power Growth princip
Bonus · Sat, February 20, 2021
BONUS - How To Leverage CLUBHOUSE In Your Marketing (W/ Deb Cole)
We're coming back with another bonus Saturday episode with an expert friend of ours... This time we're talking about Clubhouse... ya know, the semi-exclusive social media network driven by audio. There's a reason why Clubhouse is blowing up and you're hearing everyone from smart marketers to A-list celebrities are using it to connect and share. Our friend Deb Cole wrote the ULTIMATE GUIDE to Clubhouse and we're bringing her here to chat about how to leverage Clubhouse in your marketing. Grab a copy of the new book here: http://Clubhousebook.com We'll cover a ton... everywhere from: What is Clubhouse? Why should I be on there? How do I leverage the app to grow my business? How do I get an invite to Clubhouse? How do I get followers? And much more... To watch the livestreams when we do them live, make sure you join the communities... Facebook Group: http://FlowchartGroup.com YouTube Channel: http://HustleAndFlowchart.tv Enjoy!
S1 E350 · Thu, February 18, 2021
Dan Norris - Beer, Branding, And Compound Marketing
We have Dan Norris on the show today, and he’s someone who has accomplished quite a lot, with a somewhat different approach to marketing. He focuses on four core pillars: branding, community, storytelling, and content marketing. In this episode, we do a deep dive into all four of those. After founding WP Curve, which was subsequently sold to GoDaddy, Dan started a new venture, Black Hops Brewing in Australia. You’ll hear Dan discuss how he has created one of the biggest and well-known brands in his country (voted the #1`craft brewery in Australia), all with basically no ad spend. There’s a similar thread in the way he’s marketed both his WP Curve brand and his craft beer brand, and it all comes down to his concept of Compound Marketing, which is also the basis behind his new book. When you’re done, check out our conversation with Lisa Cherney for more content strategies and how to be real to your audience even if that means being putting off others, and get some advice from Anthony Constantino , who also runs a super fun company that really resonates with his customers. “ It helps to take this approach where you’ve got these things compounding behind the scenes without you necessarily having to do a whole lot. I see our competitors buying billboards and doing paid ads and I’m glad we don’t have to do all that. ” - Dan Norris Some Topics We Discussed Include: Taking a bath in beer? (it does wonders for your hair) How to promote a unique beer so that it sells out Why too much advertising can actually a bad thing Drink Dan’s brew and tag us and Dan! Putting together a good story for your brand Why Dan gets so much traction with basically no ad spend Giving up all the information for free! Thinking about collaborations? You’ll wish you’d done it sooner after listening after this Power and momentum behind the flywheel Creating a powerful brand even before the brewery was even opened Resources From Dan Norris: BlackHops.com/au References and Links Mentioned: Compound Marketing
S1 E349 · Tue, February 16, 2021
Julie Adams - How To Build And Rank A Portfolio Of Affiliate Sites
Today’s episode with Julie Adams is a real mind bender and we love that Julie has a thriving affiliate business, while also keeping it simple. We talk about her goals of retiring early and she dissects her entire business model as she’s an open book. Julie’s business model is so tactical and you’ll be able to take her way of thinking and apply even parts of it to your own business. She just wants to make sure she is showing up on Google without worrying about Facebook ads or even email lists. She’s just sticking to keeping it lean, mean and profitable. Julie has a small portfolio of these sites, which are doing great, and it’s really smart how diversified she is. She discusses how she manages the content, the three most important things to have dialed in on your site, what type of time frame you should look at, how she gets her sites ranks, what to do to get backlinks, as well as how to approach affiliate offers and how to get a higher commission right off the bat. Once you’re done listening, be sure to check out our chats we mentioned with Nate Broughton and Matt Diggity . “ Google is able to understand language at this point, so if you answer the question in a sentence format, they are able to better understand. ” - Julie Adams Some Topics We Discussed Include: Julie’s relatively small portfolio of affiliate sites that will bring her enough money to retire in style Whether you should buy a older domain or a new fresh one to start off The three most important things that no one should overlook When you can expect to get out of the sandbox How to increase your commission potential right off the bat Why being a little less introverted will go a long way The no brainer way to get backlinks that are quality Julie’s rule of thumb when hiring content writers Keyword research tactics and which sites to compare Resources From Julie Adams: SERP Decoder Julie Adams on Twitter References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here ! <li style="font-weight:
S1 E348 · Thu, February 11, 2021
Greg Elfrink - How To Create And Sell Your Own Media Empire
Greg Elfrink is back for another round and he’s been working at Empire Flippers for several years now. This is the first time that he feels with 100% certainty that it’s a seller’s as of the recording of this show. There are so many opportunities now for sellers and a lot of folks have content or media sites, but they may not want to do with them necessarily. On today’s show, we dive into all the possibilities behind both selling and buying businesses, which is the better course of action based on your abilities, why you want to set up your site to be more like a magazine as opposed to a brochure, and what you can expect for a return. We also talk about various ways to make your site even more attractive to potential buyers, how to rise above the majority of the other affiliate marketing sites out there, and what you need at a minimum level in order to put your site up for sale. When you’re done listening, be sure to check out our previous chat with Greg and our episode with Sergei & Vadim Revzin where they discuss what other things to have in place if you are thinking of starting a business to sell down the road. “ The market is so flushed with cash, there are so many people getting into the space, multiples are being driven up. It’s a great time to be a seller. ” - Greg Elfrink Some Topics We Discussed Include: Why media empires are so valuable right now How to proceed, if you are starting out Why selling a site that has problems with Google may be a good thing Thinking about buying a “smelly site”? It’s not a bad idea! You never want to sell your site based off this one important thing The power of content that a lot of marketers do not understand Check out this hack to find a content manager for your site Medieval swords, soldering equipment and red ovens Beating out Super Bowls ads for audience reach A new business model that you’ve never heard about before in our space Resources From Greg Elfrink: Empire Flippers.com/capital The Opportunity Podcast <a href= "https://
S1 E347 · Tue, February 09, 2021
Marley Jaxx - A Blueprint To Create Your First Online Challenge
Marley Jaxx is on the show today, and she is a content marketing, storytelling, YouTube, and branding expert ninja. Listen in as you’ll hear all about her paid challenges she holds where she’s walking people through these bite-sized chunks of content that leads them to a graduation event, which turns into a high ticket paid offer. If you are curious as to how the challenge model works, she breaks it all down here and you can see how a product can be sold at a low ticket price, but then how that turns into a high ticket offer. We also chat about what she uses for her frameworks in her storytelling, how she uses proprietary ideas to build her following and keep people tuned in to the end, even creating super fans that sign up for the challenge again and again. There are a lot of strategies packed into this one, and after you’ve listened check out our previous shows with Pat Flynn and Gideon Shalwick for more insights on how to build super fans and using video for your content. “ You have to bring your audience on the journey, even when it’s hard. When you hit rock bottom, that’s when they need to see you the most because when you are on your up they are going to be cheering you on and say ‘I got to witness that and be a part of that’, and that’s going to create your relationship which is going to lead to your sales. ” - Marley Jaxx Some Topics We Discussed Include: Why you need to “Stop The Pop!” How to set up your proprietary mechanism in your challenge How to space out your content into bite-sized chunks and save the best for the last Knowing your value ladder before you even start Who is Elsa and why we are talking so much about her? More insights into the Clubhouse app! How to get people to stick with your challenge to the end Creating raving fans Positioning your hook, story, and offer The perfect challenge length Resources From Marley Jaxx: Infinite Cashflow Blueprint Infinite Video Impact Challenge Follow Marley on Instagram as she’s very funny while being educational too <a href= "https://www
Bonus · Sat, February 06, 2021
BONUS - The iOS14 Update - What Marketers Need To Know (W/ Mario Filho)
The new iOS14 Update has a lot of marketers freaked out. It even freaked out Facebook, who took out an ad in the New York Times about how Apple is making life harder for small businesses. In this bonus Saturday episode, we chat with data-scientist, Mario Filho, about what's happening and what it means to us as marketers. You'll likely see more of these shorter but timely episodes pop up from time to time on weekends. These are bonus episodes. There are no shownotes and no action guides on these. These are purely bonuses for those that subscribe to our feed on a podcast app. To watch the livestreams when we do them live, make sure you join the communities... Facebook Group: http://FlowchartGroup.com YouTube Channel: http://HustleAndFlowchart.tv Enjoy!
S1 E346 · Thu, February 04, 2021
John Warrillow - How To Lay The Groundwork To Sell Your Business
Today we are talking with John Warrillow, who has written three books - Built To Sell , The Automatic Customer , and The Art Of Selling Your Business . These books cover the basics of how to design your company so that it can be sold in the future, generating revenue from your business, and how to finally make that exit happen. During our chat today, we talked about how to set up your business, why you want to have recurring payments as opposed to a lifetime offer, and how to build a business to potentially scale and exit if it’s built on the back of an influencer or personal brands. We cover a lot of ground in this episode and this is a great conversation for our listeners as a lot of folks are building fan bases, thinking about the marketing side of it, and building traffic to them. This is a great conversation to consider what makes up the value of your business, regardless of whether you are going to sell or not. When you’re done get some more advice about selling and acquiring businesses from our conversations with Carl Allen and Dan & Joe Kalis . “ You should focus on branding products in your overall business. So there’s this concept of service providers, coaches and consultants productizing, and it’s the process of making your service look like a thing, ideally making it run as its own entity on an automatic or recurring revenue cycle. ” - John Warrillow Some Topics We Discussed Include: Who else wants a “sailboat business”? (putting your feet up while enjoying the view and people are sending you checks) Dissecting how Elon Musk runs his business Best tactics if you are a digital marketer Building a brand into your business so you can eventually walk away What’s a trojan horse got to do with your marketing? Subscriptions models vs. launch models The biggest mistake people make when trying to build a recurring business model and how to get around that <li style="font-weig
S1 E345 · Tue, February 02, 2021
Marx Acosta-Rubio - How To Make Time Move Slower To Accomplish More
Marx Acosta-Rubio joins us today for yet another episode and he’s probably the smartest guy we know when it comes to doubling your income and increasing your revenue while also taking more time off to do the fun stuff. We go very deep as always, as he lists out all these amazing tools and principles, such as the Hawthorne Effect, the Getting Things Done principle, the 80/20 rule, the Vital Three, and many more. Then, because he’s read so many books, he’s distilling information from these foundational books and wraps them up into a process that you can apply to your business and your life. The goal here is to double your income to yourself while also doubling your time off. Even though this is counter-intuitive, the more you contain your work time, and plan for trips and/or fun stuff, that’s going to allow you to focus on the core things you need to get done to achieve what you want to achieve. We cover six specific principles in this episode that you can apply, and you’ll see how when you tie them all together, it’s both possible and something special. After you’ve listened, be sure to check out our conversations with Dr. Steve Ruden and David Allen for more information on havening and how to change your habits to get things done. “ That’s one of the tricks and how we do that is when the only thing on your mind is the only thing on your mind, and you are aware of that, then time slows down. ” - Marx Acosta-Rubio Some Topics We Discussed Include: How to slow the day time so you can put a week’s worth of experiences in a day Wise lessons from Bruce Lee The 3 laws that need to be invoked to really move the needle How to get yourself out of your business plateau The Power of Three A walkthrough of Marx’ day and the keys elements to starting off your morning right The $1,000 a day question we ask Putting Parkinson’s law into play as you work The three steps for delegation and which one to use when Really thinking about the love strategies for those close to you Dealing with more dangers and more opportunities ahead Resources From Marx Acosta-Rubio: You can rea
S1 E344 · Thu, January 28, 2021
How To Effectively Leverage The Clubhouse App
We have been using the Clubhouse app for just under a month now, and we are super pumped about the platform. There’s a bunch of high-level folks in there, talking about some of the rawest and open things about their business. In this episode, we are going to deep dive about Clubhouse, what we like about it and don’t like, where we see it going, how we see using it as marketers and podcasters, and tactics on how you can grow your own audience in the quickest way possible. We also chat about some of the cool things we have going on in our business, some future opportunities which we’d love to get your feedback on, and the breakthroughs and shifts in thinking which we have experience and that can apply to your own business as well. After you have listened, check out our previous chats with Nic Peterson and Justin Schenck where we discuss how to make the right connections and grow your audience along the way to your biggest goals. “ Usually the most connected people are popping in on the platform now... the sooner you are in there, the faster you can get connected with people you might not have chatted with in a long time. ” - Joe Fier “ Early adopters still have this ability to get great user names right now. Can you imagine getting @podcast or @marketing on Twitter?” - Matt Wolfe Some Topics We Discussed Include: An intro to Clubhouse and how to use it if you are just starting out From bitcoin to parenting to micro-dosing, there’s a room for everyone Connecting with venture capitalists, actors, and authors How to get an invite to the Clubhouse Why Clubhouse is better than Zoom What the venture capitalists say about this new app How to be strategic about who you recommend to the platform What you want to include in your bio How to leverage the level playing field of Clubhouse and grow a following from day one How to use Clubhouse to pitch your product Our thoughts on whether Clubhouse is going to kill podcasting Caviar, Paris Hilton & hanging out with celebs What’s ahead in our business and the potential opportunities for us to work with you References a
S1 E343 · Tue, January 26, 2021
André Chaperon & Shawn Twing - The Key Elements of a Durable Business
André Chaperon is a legend in our industry and had one of the first info products we ever bought, which was a product that started out his journey to become one of the leaders in this industry. He and his partner, Shawn Twing join us today, and in the first part of this episode, we talk a lot about their concepts of emergent marketing and the durable business model, which has specific elements to it, that they teach. This includes things like how to get customers and when to give value for free as opposed to when to charge. We also couldn’t pass up the opportunity to talk about how to do email marketing better, how to tell better stories in your marketing, how to improve your email writing and how to do segmentation. We get in the weeds and talk about the tactical elements of what makes everything they are doing work well. When you’re done, check out our talks with Sue Rice and Travis Ketchum to round out your email marketing knowledge. “ Marketing is a long game, and most people buy between months four and eighteen. Once you know that, you re-engineer your thinking for the long game. ” - Shawn Twing “ That creates an interesting dynamic where we are always sharing our best thinking with them, and as a result, stuff happens. So we are always doing this with the audience and they are always part of this journey with us.” - André Chaperon Some Topics We Discussed Include André Chaperon & Shawn Twing: The three components under emergent marketing Playing the long term game and not selling to your audience until much later down the road A cool story about writers, and chats about emojis and selfies How to be the person who stands out in the room Lessons from their Black Friday promotion which you can implicate any time of the year Bringing your customers alongside your journey every step of the way Email segmentation tactics - you know you need to do this with your list The balance between descriptive and prescriptive course work What do Kevin Costner and Leonard DaVinci have to do with great storytelling? Resources From André Chaperon & Shawn Twing: TinyLittleBusiness.com References and Links Mentioned: <li style="font-weight: 400;" aria-level=
S1 E342 · Thu, January 21, 2021
Rand Fishkin - Growing An Audience Without Facebook Or Google
We are hanging out with Rand Fishkin today, who previously co-founded the SEO company MOZ, and has most recently started a new venture with SparkToro . This tool is quickly becoming one of our favorite pieces of software to do a lot of research. It helps us figure out what content to create around specific topics, what topics resonate around audiences, and you can literally plug in your URL or social media channel and it will kick out all this research from a variety of platforms. If you are running ads, you are probably noticing lately higher costs, fewer options, and lower conversions. We break a lot of that down from Rand’s perspective and you’ll see why it’s important to diversify from Facebook and Google if you are solely relying on those platforms. You’ll also hear us talk about what’s in store for the future with the way Google presents search results, and what you should be doing to rely less on links while building up your brand. After you listen, get some more advertising tips with Curt Maly and Tom Breeze . “ The primary goal is to get people to your website and your email list because that’s the one channel you always get to own and control. ” - Rand Fishkin Some Topics We Discussed Include: Perspectives on the zero clicks search problem Checking out the Crack Shack (it’s not what you think!) How to get honed in on a specific audience that will convert better What do cookies and strange pajamas have to do with advertising? Why getting people to like and share should be your secondary goal From chicken sandwiches in your email to ground beef in your advertising to al dente pasta on Youtube, we got you covered! Which ad networks are lacking in quality and which ones you should be using Predictions of what’s ahead in the way in which Google ranks your site and what you should be focusing on in the future Resources From Rand Fishkin: SparkToro Something is Rotten in Online Advertising Lost And Founder by Rand Fishkin <
S1 E340 · Tue, January 19, 2021
Salome Schillack - Huge Audience Engagement Using Facebook Ads
Salome Schillack from ShineAndSucceed.com joins us today and today we are chatting all about using Facebook ads to not only grow an audience but to grow podcasts. We like her approach because it doesn’t take a huge budget to make it happen, and she gives some great targets and metrics to look out for with your campaign. Salome also talks about the concept of getting engagement and why you don’t need to run ads with a call to action every single time. Even with your existing audience, you probably don’t need to be running ads to constantly telling them to do something and screaming for their attention. We also talk about the top of funnel and we’ve never used ads in the flow that she talks about, but she broke down some cool things that we plan on testing. She also talks about the distinction between landing view pages and clicks. That’s why we love her approach which is to just give them something to love and/or laugh at. We also talk about front-loading your ad accounts in Facebook’s eye which ultimately leads to a better algorithm and lower ad costs in the end. When you are done, be sure to check out our chats with Ryan Levesque where he goes into depth about using quiz funnels for your Facebook ads and as well as our show with Curt Maly for more strategies on how to grow your brand without breaking the bank. “ The first clue as to what is good engagement content is to look at what has done well on your social feeds, look at what people have already connected with, what’s gotten people to comment, share and what is already triggering an emotion for people. ” - Salome Schillack Some Topics We Discussed Include: Who knew that Joey from Friends had a social media strategy? Facebook ad account secrets? Shhhhh What to do if you have no audience yet and want to run your first Facebook ad How to revive an older Facebook or Instagram account whose engagement has dropped How to use quizzes in your funnels Growing your podcast audience with Facebook ads The sweet spot for ad costs Examples of ad content to use for multiple purposes Facebook quizzes that are tanking? Are you running one of these? Getting the basics done first before you get into the fancy tactics Resources From Salome Schillack: <li style="
S1 E340 · Thu, January 14, 2021
Pat Flynn - Strategies To Turn Followers Into Superfans
We always love chatting with Pat Flynn, and in this episode, we discuss how to build super fans in your business, how to grow an audience ethically, how to promote affiliate offers to your audience and make good money through affiliate marketing in a very ethical way that makes customers actually thank you for doing it. Pat also discusses how he has been able to build a successful building with a great, appreciative audience without the need to run a ton of ads and self-admittedly not having the best SEO on his website as well. We also talk to Pat about how he got involved in some of the deals he has equity in. He’s not just an affiliate for products such as ConvertKit, Lead Pages, Teachable and Samcart, he’s also an advisor and gets some sort of revenue share. So we dive into how he has been able to leverage his podcast to then get involved in these equity and advisory deals. When you have listened, be sure to check out our previous chat with Pat and our conversation with Lisa Cherney for more insight on how to give insane value while being real to your audience. “ With affiliate marketing, it’s the easiest way of starting to generate an income because these products already exist, people out there are already buying them, you just have to be the person that people trust to make that recommendation to them. ” - Pat Flynn Some Topics We Discussed Include: “Fannels” and how to ramp yours up (and no, we are not talking about soft pajamas!) The amazing result you can get in under three years which will set you up for success How Pat pivoted during the last time we had an economic downturn which changed his life forever How to get great fan engagement and healthier all at once! Tactics for when you are first starting out with affiliate marketing How to stay passionate about the same topic for years Common mistakes Pat sees on websites and how to differentiate yourself from the pack What ‘What’s Up’ tactic that will make you really stand out The pyramid of a fandom and why you should turn that funnel upside down Resources From Pat Flynn: 123AffiliateMarketing.com Smart Passive Income <li
S1 E339 · Tue, January 12, 2021
Rob Balasabas - How To Maximize Views And Engagement On YouTube
On every episode we’ve had where we talked about YouTube, we don’t think there’s ever been a show where TubeBuddy is not mentioned as part of the tool stack. Rob Balasabas is a Brand Evangelist and Partnership Manager for TubeBuddy and today we are chatting about such things as how to approach YouTube as co-creators, how to use TubeBuddy to analyze your channel as well as best practices for the all-important thumbnail. We have been using TubeBuddy ourselves and it’s a rock-solid tool to help you grow your YouTube channel. Rob even talks about how he was able to grow his own personal channel and tips that you can use if you have a new channel yourself. There are so many cool tools within TubeBuddy that even we were not aware of, and in addition to the tactics we cover, one of the most fascinating parts that we discuss and which comes into play with YouTube is how media, in general, is changing and how well-known media personalities have evolved. After you have listened, be sure to check out our chats with Sunny Lenarduzzi on how to build a world-class brand on YouTube and with Aaron Biblow & Triston Goodwin and their awesome Video Flywheel strategy. “It’s such a level playing field now...something like 88% of the content consumed on YouTube are influencers or individuals, not from big brands.” - Rob Balasabas Some Topics We Discussed Include: How celebrities have changed over the years and the new celebrities of this age have come to be How TubeBuddy helps you grow your channel, even if you are brand new The future of using AI to monetize your channel How to collaborate with other people on the platform for mutual benefit Growth tactics to bring a new channel up to speed How to avoid “pod-fade” YouTube impressions vs. CTR and how to increase both What to put in your descriptions and what to say to viewers to check out your links How YouTube has leveled the playing field for content creators Resources From Rob Balasabas: HustleAndFlowchart.com/TubeBuddy TubeBuddy YouTube Channel <a href= "https://www.youtube.com/channel/UCfqqB7r1P
S1 E338 · Thu, January 07, 2021
Shaqir Hussyin - Creating The Optimum Selling System
Today’s show with Shaqir Hussyin left a deep impact on us. We were totally lit up about the concepts we learned! Shaqir is a guy who thinks on a whole different level that’s bigger and clearer and has his priorities straight on how he engages in business. He focuses on the right priorities, and he’ll explain how he does that to get such amazing results. At the end of the day, you’ll walk away with a bigger way of thinking. Shaqir grew up with an abundant mindset which helped to take him to where he is today, coming from literally nothing to a life with multiple 8 figure businesses. He is able to turn companies into something mega huge in a short time. He breaks down his process and how you can think differently when it comes to your business, which includes concepts such as acquiring an email list without the grind. He lets us in on how you can swipe his approach and use it for your own business. When you are done, make sure you check out our other shows with David Jenyns and Michael Gerber on setting up systems to create more time and scale profits. “ The secret to making this offer work is understanding that, when you have a funnel that has the ability to convert the right audience into a high ticket sale, traffic is endless and comes in abundance. ” - Shaqir Hussyin Some Topics We Discussed Include: Online marketers are not the only ones who drive Lamborghinis - surprise! How a boring business model gets repeat high ticket sales Making the switch from low ticket to high ticket offers The marketplace is not as crowded as you think How to use thinking time to your advantage The beauty of partnering up and using other people’s email lists Three variations of webinars and which one is Shaq’s favorite The secret to making high ticket sales convert The one important thing to have when you are attracting customers who have a lot of money to spend Resources From Shaqir Hussyin: Funnels.com References and Links Mentioned: The Road Less Stupid</
S1 E337 · Tue, January 05, 2021
James Schramko - Beyond Affiliate Marketing - Getting a Percentage of All Sales
Today we have a special show where we are holding a simulcast with James Schramko. We have learned so much from James over the years and we also have a similar business model. He’s also got some deep relationships with his community and our affiliate business model is similar in that we prefer to build long term relationships when promoting affiliate offers. We reminisce about the first marketing events we all attended, even while still working at a job. James also tells us what is working best with his partnerships, revenue share deals, and some simple tips that lead to great customer satisfaction and retention over the years. He’s also got some great stories of both successes and failures that you can learn from. When you have finished, be sure to check out our previous conversations with James and Stephen Esketzis that we mentioned on the show. “ I think that’s one of the secrets. The longer you can wait to monetize something, the more powerful it can be when you do. ” - James Schramko Some Topics We Discussed Include: How affiliate marketing and partnerships are related What would happen if you become an affiliate of someone’s product line The networking event you do not want to miss James’ secret to selling cars and the story of how his manifesto got stolen How to use psychology in your selling effectively How to effectively get around the “I need to think about it” response to turn people into buyers Dealing with others who want your recipe for success Non-scalable tasks that still lead to long term affiliate income How to make the most out of revenue share deals Getting big results from a little effort Resources From James Schramko: Super Fast Results.com/30 - Work Less, Make More 30 Day Challenge Super Fast Business & Super Fast Results References and Links Mentioned: James’ most successful show <li style="font-wei
S1 E336 · Thu, December 31, 2020
Therapy Session - How Everything Changed in 2020
Happy New Year’s Eve, everyone! First and foremost, we want to thank all of our listeners, folks in our membership, as well as our business friends and partnerships, and anyone else that has been a part of our lives for making this year truly amazing! We look forward to continuing to provide awesome content, tactics, and strategies to get you where you want to go in the years ahead as well as working with those we have partnered to carry on our mutually beneficial relationships. This show is our season finale, not only in the respect of what was a crazy, unexpected year, but also the last episode and a wrap up for us, as well. What a year we’ve all had, indeed. On today’s show, we wanted to talk about some of our accomplishments this year, some of our takeaways and lessons from the past year, as well as our plans for 2021. Here’s to our mutual success in the year ahead and we appreciate you! After you have listened, be sure to check out the previous shows we mentioned that discuss working with some of legends of online marketing as well as a big thank you on our 300th episode to all that have helped us get to where we are today. “ How do we combine these resources and get a little win-win in the middle? Let’s stop figuring out how to grind all the time, to build pages, to drive traffic, and optimize SEO. Look for people that have already built assets, in the form of audiences, software, and amazing trainings that are available. Find these people and just try to tie assets together and be the middleman of these asset connections. ” - Matt Wolfe “ I hate flying. It sucks to fly when you are tall. ” - Bonus Quote From Matt “ It’s our biggest source of warm leads that are coming to listen to this show...and it’s a great strategy to spread your brand and awareness and connect with people in a way that’s more than just an ad shouting at a bunch of targets on Facebook or Instagram. ” - Joe Fier Some Topics We Discussed Include: Pop Quiz: How many appearances did we make on podcasts and virtual summits in 2020? Tune in to find out! How we prepare for our presentations What to and what not to do if you also have a podcast where you interview guests Thoughts from a super crowded room (pre-pandemic, of course!) Our hitlist and takeaways from our events and speaking opportunities from 2020 What we each hold at the highlight from this year Our presentation hack of how we figure out what we are going to talk about</li
S1 E335 · Tue, December 29, 2020
Joshua B. Lee - The Dopamine Dealer of LinkedIn
Today we have Joshua B. Lee, who runs a new venture called Standout Authority . He has a lot of experience and knows what to do with traffic having done this for legends in the marketing space for years. On today’s show, we are chatting about how to get engagement on LinkedIn and get real people to listen to you. We are diving back into LinkedIn lately ourselves, and on this show, you’ll hear why that is, and get some real a-ha moments as we did. Even if LinkedIn isn’t your jam, Joshua talks about the human algorithm and how he connects with folks in a unique way. He has a strategy to get into their world and figure out ways to collaborate or get them as a client, so it’s definitely applicable everywhere. The dopamine hit is that initial conversation, and your value isn’t in likes but is in having a good conversation with people. Josh has definitely been on the other side as well, and we chat about how to really connect on LinkedIn without the dumpster fire full of spam. Plus, if you have an older account you don’t have to start over, and we talk about ways you can revitalize it. When you’re done be sure to check out our conversations with Will Wang and Josh Turner for more insight into how to leverage LinkedIn to improve your business relationships, how to grow a following organically, and how to use LinkedIn groups. “ There’s no B2B or B2C, there’s only H2H - Human to Human. ” - Joshua B. Lee Some Topics We Discussed Include: Avoid doing these specific things on LinkedIn, especially if you do not want to be banned The 10/20/70 content rule What your SSI score is on LinkedIn and how to improve it Why you want to include your job from high school on your profile How Josh was able to close a multi-million dollar deal with the help of Sales Navigator From buying selling traffic for MySpace to starting over again by moving back home with his folks How to get out of your home office “prison” and be completely open to your surroundings How talking like a 5th grader will improve your connections Examples of what to say when you are first connecting with someone - without being sales-y. Resources From Joshua B. Lee: StandoutAuthority.com <li style="font-weight: 400;" aria-l
S1 E334 · Thu, December 24, 2020
Matt Diggity - Scale And Flip Affiliate Marketing Websites For Six-Figures
Matt Diggity joins us today for a real, in-depth, tactical show about affiliate marketing. He’s the founder of Diggity Marketing , Leadspring LLC, The Search Initiative, Affiliate Builders, The Affiliate Lab, and the Chiang Mai SEO Conference, and is probably one of the most, if not the most successful affiliate marketer that we know. He breaks down his exact formula on how to pick which niches to go into, how to figure out the best content to write, the ratio of valuable content to content that pitches your offer, how he drives traffic using SEO, and as well as how he builds these affiliate sites to flip to gain over a 40X earning. So listen in as he’s going to give you a deep dive into his entire process around affiliate marketing, and when you’re done be sure to check out our conversations with Larry Ludwig and Gregory Elfrink for more tactics about affiliate marketing and selling websites. “ In the market places, this is just recently, we are seeing multiples go up to 40-45X profit. If you get a website making $10,000 a month, you can sell it for $450,000 right now. ” - Matt Diggity Some Topics We Discussed Include: Examples of good niches to start out with when creating affiliate sites How to find a good copywriter and vet them out Best ways to optimize your site when selling for the biggest returns How to dig out the best keywords using a swiss army knife? How to get out of the Google sandbox without digging your way out with a shovel Step by step instructions when first building your site What to create for content going forward after your site is up and ranking Ideas for who to partner up with both online and due diligence before you agree How to prove to show Google that you EAT: Expertise, Authority, and Trust Matt’s tool stack and which are his favorites The beauty of being optimized as showing up as the featured snippet Resources From Matt Diggity: DiggityMarketing.com HustleAndFlowchart.com/AffiliateLab - grab Matt’s course here with a huge discount for our listeners </
S1 E333 · Tue, December 22, 2020
Jordan Mederich - Level Up Your Online Funnels With This New Technology
On today’s show we nerd out on a tool we have been using lately in a small way, but there’s a lot of potential with it for so many reasons. This episode is not just about the tool though, it’s all about the opportunities around you, how to do well as an affiliate, and other awesome concepts you will learn from Jordan Mederich, the man behind DropFunnels , one of the fastest-growing marketing tools on the market today. You’ll hear how he’s doing things differently and has carved his own way of solving a solution that no one else has done. As most of you know, Matt is the go-to guy when it comes to tools, and has tested so many over the years, so when he heard about DropFunnels he set it up on his own site, MattWolfe.com. As far as page builders, it’s been the easiest for dialing in the look you want, from any of the other ones so far. Besides talking about the tool’s features, we talk about affiliate marketing, trends in business, how to scale and do it in an effective way. After the show, make sure to listen to our previous episodes with Taylor Welch and Ryan Levesque , which will give you even more insight on mindset, and how to use funnels to grow your business and use entry-level products in your funnel to drive higher ticket sales. “ I realized that anyone selling anything, it doesn’t matter if it’s your product or if it’s an affiliate product, often affiliates sell it better than the person itself. ” - Jordan Mederich Some Topics We Discussed Include: Shooting green screen videos in a closet - can you relate? When you realize what you are doing is not the right path for you What do you get when you mix chocolate and broccoli in your business? Keeping up with customer’s requests with lightning speed The real top of funnel that you may not be thinking of The rules of 3’s and 10’s and what to do when you get to $5K a month (which probably is easier than you think) Why you want to think like a bison in a storm The reasons your Facebook ads may be shut down and how to get on Facebook’s good side Why WordPress is vital to your business Resources From Jordan Mederich: HustleAndFlowchart.com/DropFunnels <li style="font-weight: 400;" ar
S1 E332 · Thu, December 17, 2020
George Bryant - This Email Strategy Gets An 87% Open Rate
Today’s show is an episode for the fans, as George Bryant’s previous episode was a fan favorite, so we are bringing him back for round two. George looks at the customer journey like the body and email is the blood and uses the concept of ethical leadership from his military career to get people to figure out how to create a container where the only option is success. He gives his in-depth strategy that has led to an insanely high open rate, high customer retention, and a list that is actually excited to hear from him on a daily basis. We also talk about monetizing your list, how to get people to open that very first email you send, and the proper way to send broadcast emails. And, if George’s advice resonated with you, be sure to check out podcast strategies from Rob & Kennedy , plus be sure to listen to refresh your memory with our previous show with George . “ When we think about email, the first thing to remember is most people think the purpose of email is to sell. On my list, that’s number six. ” - George Bryant Some Topics We Discussed Include: How to create a magical experience for your customer’s journey Why parenting a 4-year-old is like writing an email sequence The customer journey email sequence that George has never spoken about before Getting them from opt-in to opening that first email How to change your default from going to logic and showing them what to do next The one thing we changed in our own email tactics lately which has made a huge difference Duration vs. direction: which are you going to use? When to send your broadcast emails and why the amount of those should be way, way less than you think How George took a client from near bankruptcy to a complete turnaround How to stop thinking from the quick sale standpoint and get people into the customer journey you design for them Three Words: Email. Is. Easy Resources From George Bryant: LightMyEternalFlame.com TheEternalFlameMethod.com References and Links Mentioned: Tattoos On The Heart and <a href= "https://www.amazon.com/Barking-Choir-Power-Radical-Kinship-eb
S1 E331 · Tue, December 15, 2020
Dean Graziosi - Who We Should Be Holding Accountable Right Now
Dean Graziosi is an entrepreneur, marketer, author, and has years of business knowledge behind him. Even in this crazy world, it doesn’t mean you don’t have even more opportunities. You just need to shift your marketing, reevaluate how you run your company, or find new ways on how to start one, so listen in and grab your takeaways. Dean drops some real knowledge bombs in this one, as we chat about his various successes over the years, how he got to work alongside such great leaders like Michael Jordan and Tony Robbins, and even how he teaches his kids to be successful at a young age. We also talk about what to do if you are struggling in today’s economy and some thoughts about what lies in store for the years ahead. After listening to today’s show, you are going to be pumped for action! Once you are done, be sure to check our previous chats with Jay Abraham and Perry Marshall for more insight into finding your motivation and success, even during uncertain times. “ Sometimes when you think you are lacking resources, shift that mindset and realize that a lot of people in the world found a way to be resourceful. ” - Dean Graziosi Some Topics We Discussed Include: Life lessons from the laundry room! How to get liberated and focus on solutions to solve your problems Why you need to share your experiences Dean’s unique way in which he reached out to one of the greatest basketball players of all time How to get disturbed with inaction to propel you forward Approaching your launch with insane value for both your affiliates and customers Questions to ask yourself to determine if you should really join forces with someone else Resources From Dean Graziosi: DeansTraining.com The Underdog Advantage by Dean Graziosi References and Links Mentioned: Man In The Arena speech by Theodore Roosevelt Knowledge Broker Blueprint Unreasonable Success and How to Achieve It by Richard Koch Are you ready to be EPIC with us?! Then grab our <a href
S1 E330 · Thu, December 10, 2020
Gert Mellak - Algorithms Be Damned - This SEO Method Will Always Work
Gert embraces SEO as a long term game and chats with us about a whole boatload of tactics to rank your sites using the best practices to make Google happy without sacrificing content. We also talk about what to do with older links that are not ranking any longer, how to structure your content using a content silo, Gert’s “ERICA” framework which is the basis of his SEO strategy, and how to look at the whole picture of your site and not just the quality content. After you’ve listened be sure to check out our previous chats with Karl Steinmeyer , an SEO Ninja who is helping us with our Homebrew Academy site, and Nikhil Aitharaju and Ryo Chiba who dive into SEO audits and backlinking strategies. “ Whenever you are on the user’s side on a consistent basis, there’s not much you can do wrong. It can be harder or easier to rank in certain niches and for certain keywords, but if you really try to defend as much as possible the best user experience, you’re in the right place. ” - Gert Mellak Some Topics We Discussed Include: Fundamentals of a good site audit Whether or not to consider using AMP on your site and what to do if you have it and want to switch back How to keep up with the Google penguins and pandas To de-index or not and what to do with your older articles that have lost their ranking ability How to get backlinks from other sites The beauty of the content silo and why your site needs one How to make use of the content explorer from one of our favorite tools: Ahrefs Gert’s E.R.I.C.A. framework of his SEO strategy A super-easy way to learn how to rank that most people are probably not doing Resources From Gert Mellak : SEOLeverage.com References and Links Mentioned: SurferSEO Ahrefs.com InLinks Studio1Design Cloudflare Broken Link Checker Are you ready to be EPIC with us?! Then grab our <a href=
S1 E329 · Tue, December 08, 2020
Anfernee Chansamooth - How To Create The Perfect Case Study To Make More Sales
On today’s show, we have Anfernee Chansamooth who is presenting a completely new concept that we have not chatted about before on the show, which details how to create case studies in your marketing. Anfernee is a content strategist, writer, podcaster, speaker, and the owner of Simple Creative Marketing , a company known for creating case studies and content that drive leads and sales for fast-growing services businesses. He dives into six steps to create your case studies which are very strategic and are written in a specific format that he gives us and has some awesome tactics for getting eyeballs on these case studies, how to share them as well as how to use them land clients and increase your conversions. When you’re done, get some additional ideas about content creation and case studies from our conversations with Mark Webster and Matthew Woodward . “ The content can be amazing, but if no one sees it, it’s never going to get you the results you are looking for. ” - Anfernee Chansamooth Some Topics We Discussed Include: What does a Star Trek costume party have to do with content marketing? How to showcase your results even if it’s with a “boring” business model Working with the B2B marketplace and providing your client’s insights that they can truly understand How to get people to see your case studies The one-page marketing strategy that Anfernee uses with all of his clients The five big mistakes that people are making with their content marketing strategy How to implement an understanding of your brand so that it flows within your content and lets people know what makes you different from all the others How to get people to share with you their success for your case study How to approach doing a case study for both affiliate marketing as well as with your own product Resources From Anfernee Chansamooth: SimpleCreativeMarketing.com/Hustle References and Links Mentioned: Repurpose.io 15 Ways to Share Your Business Case Studies With The People Most Likely To Buy <a href= "https://www.amazon.com/1-Page-
S1 E328 · Thu, December 03, 2020
Marc Guberti - A Complete YouTube Success Roadmap
We first heard about Marc Guberti from our Facebook group, where people were singing his praise as the go-to guy for YouTube tactics and growth strategies. Marc is a content machine, having already published 30 books at a young age, has another one in the works, and is growing two YouTube channels at a rapid pace. On the show today, he spills the goods on how to gain traction fast with your channel, as well as best tactics for your description, comments section, thumbnails, end cards, and titles. We also chat about how he puts the tools he uses the most to work and how he’s able to publish such a huge amount of books in quick succession. After you’ve listened, round out your YouTube insights listening to our previous episodes with Aaron Biblow & Triston Goodwin and their flywheel strategy and with Tobias Rauscher where we dive into his YouTube satellite strategy. “ If you can weave current events into your channel content, it does give you a lot of potential search traffic..and if you can tie into a current event, which is easy to do with an investment channel, you can get some of that initial momentum. ” - Marc Guberti Some Topics We Discussed Include: Topics to help you gain momentum with YouTube traffic fast How to get to the point where you can monetize your channel the quickest Tactics for finding keywords, tags, and best practices for your descriptions How to leverage YouTube with your podcast What makes a great thumbnail The beauty of using hashtags and why they are not just for Twitter! Best use of cards for keeping viewers on your channel Figuring out the YouTube algorithm and what metrics they want to see which will propel your channel quickly Marc’s strategy for getting his books created and out into the marketplace fast Resources From : Breakthrough Success podcast MarcGuberti.com Marc Guberti on Medium for investing content Beat The Market YouTube channel Marc Guberti on YouTube References and Links Mentioned: <a h
S1 E327 · Tue, December 01, 2020
Russ Morgan & Joey Mure - The Formula For Financial Freedom
We have an awesome show today with Russ Morgan & Joey Mure of Wealth Without Wall Street . Listen in as they break down their four-step process for financial freedom and each one could be an episode in itself. They talk about getting clarity over your finances, using assessments, how much you should be spending on a monthly basis, then when you reach that goal, reinvesting it in your business. Once you make the money that funds your ideal lifestyle, you can figure out more beneficial ways to use those finances. We also talk about the importance of improving your financial literacy which is super important and about picking your passive income paths, building your opportunity fund, and detailing the lifestyle you want. Russ and Joey also blend their community, podcast, and content which works great and is something we are headed towards ourselves. Stay tuned! If you enjoyed this show and want to learn more about how to make your dollar go further while getting into the correct money mindset, be sure to check out our shows with James Altucher and Mark Joyner . “ When we get clarity about what we want, then we can move in the right direction. Here’s the thing about entrepreneurs - we are great at making money, but we’re also great at making more jobs for ourselves. ” - Russ Morgan “ What most people do, is they come to us and ask what should they invest in...it doesn’t matter, because what you invest in should line up only with what you want money to do and what you want your life to look like. ” - Joey Mure Some Topics We Discussed Include: That time when we thought about going into the cattle businesses Why typical financial advisors are not the best for entrepreneurs How to get clarity on your future investments The importance of cherishing what you’ve created and how to plan for your loved ones future so that is continues Figuring out your passive income scorecard so you know which debts to focus on paying down first Getting control of your cash flow and why the standard advice is not always the best The downfall of having a 15-year mortgage Why a podcast works for expanding your reach from having local clients to ones all across the globe Resources From Russ Morgan & Joey Mure: WealthWithoutWallStreet.com/Hustle - A free course for our listeners - Financial Freedom 101 <li style="font-weight: 400;
S1 E326 · Thu, November 26, 2020
Therapy Session - The Tools We Use For Affiliate Marketing
One of the things we get asked a lot is what are the tools we use for various things in our business. So since we are affiliate marketers, today’s show is all about all the affiliate marketing tools that we use in our business when it comes to software, but more importantly how we use them and how they connect with each other. You’ll hear all about the best tools we recommend for email automation, webinars, creating videos, membership, link shorteners, and a whole host of other stuff that we either use now or have used in the past. We also include some cool ways you can put these tools to use as well as how some of our previous guests have insights on these tools as well. After you have listened, be sure to check out some of the episodes we mentioned including our show with Brian Dean where we chat all about SEO and our show with Rob & Kennedy and their tactics with email marketing. “ If you can create this perfect journey for your customer, there are tools and if you string up the process, you can make it the most enjoyable journey for someone and they will have so much trust with you, and that’s why they will buy more stuff. ” - Joe Fier “ I almost see tech as a creative pursuit in the sense that I love trying to tie technical tools together in ways that people haven’t tied them. To me, there’s a creative art form about the tech that we do. ” - Matt Wolfe Some Topics We Discussed Include: Why learning and using technology is actually a creative art form How we are working more strategically so we end up working less time Why using a deadline funnel is the hot sauce to your marketing (put it on everything!) How to optimize articles you already have on your site to boost them up to page one Why we haven’t used Photoshop in over a year, and the easy tool we use instead Tools we have used to double in our opt-in rate How and why you want to create the ultimate customer journey so they will buy from you over and over again And much, much more! References and Links Mentioned: Active Campaign AWeber Drip Convert Kit Infusion Soft <a
S1 E325 · Tue, November 24, 2020
Jay Papasan - The ONE Most Important Focus For Every Business
Today we are chatting with Jay Papasan, co-author of The One Thing who works alongside Gary Keller, of Keller-Williams Real Estate. Jay comes from a publishing background and has worked with some big names such as Mia Hamm and Bill Phillips to help them get their books published. He currently serves as the Vice President of the learning division of Keller-Williams, and today we talk about his perspectives about writing books, course creation, lead generation, time blocking, goal design, and more. Jay also talks about knowledge management, which is a rabbit hole that we’ve been looking into, so the part where he dives into how to consume books and his process of reading and locking in the knowledge was a real win. Plus we talk about how to be well rounded and pulling sources and information from all walks of life, so as not to live in an echo chamber where our learning is stalled. After you’ve listened be sure to check out our previous show with The One Thing’s Geoff Woods for more goal setting tactics and our show with Jeff Spencer where we chat about the roadmap that champions follow and how to find the right goals for you. “ When we talk about a process for self-improvement, you have to read, you have to reflect on what you read, and that reflection is where you’re comparing your experience and your beliefs to what this person is telling you. And then you have to codify it in your notebook. ” - Jay Papasan Some Topics We Discussed Include: What is Matt’s ideal job? (guitarist for a punk rock band? Instructor for a shark cave diving school? tune in to find out!) How to read with purpose Time blocking to get more done and extra time for the things you love The one most important thing for every business Misconceptions around The One Thing concept When you should be challenging your beliefs Tips on learning that will cut out time-wasters and books you should probably not finish Why you want to read books on finances and money every year, even if you are an English major And much, much more! Resources From Jay Papasan: The 1 Thing.com The One Thing by Gary Keller & Jay Papasan References and Links Mentioned: <a href= "https:/
S1 E324 · Thu, November 19, 2020
Melanie Benson - Growing Your Platform By Leveraging Competitor's Audiences
When Melanie opens up about her “cage match” experience where she won against a well-known marketer, we knew we were in for a fun show! Melanie Benson is a fellow podcaster, revenue strategist, and business performance optimizer who guides entrepreneurs to accelerate their impact and income by making their business perform 10 times better. On today’s show, she gives us some great tips on how to follow the ‘golden thread’ to pull the right audience into your world, what to do if you are just starting out in your podcasting journey and how to define your audience and make you they are a good fit for your business. We also chat about what to do after the show has aired, how to connect with fellow podcasters the right way, and how to really build up your offer so that your listeners want more. If you enjoyed today’s show, check out our previous conversations with Greg Rollett and Justin Schenck , to learn more tactics on how to grow your brand by leveraging other platforms. “ If you’re not in your sweet spot audience and you’re not talking to the people who really crave what it is that you do, and want to work with someone like you, it doesn’t matter what visibility is, they’re not going to take action. ” - Melanie Benson Some Topics We Discussed Include: How Melanie won a “cage match” event against a well know marketer and how it all went wrong afterward Following the golden thread to get the right audience What you need to do after you get on the show Best practices for calls to action that not only get you takers but the match for you How to pick the right shows to go on Why we love Twitter so much Tactics for getting on other people’s shows How to spice up your chat if your topic is common and/or less than exciting What not to do when you go on a show And much, much more! Resources From Melanie Benson: MelCoach on Twitter Coach Melanie Benson on Instagram Amplify Your Success Podcast References and Links Mentioned: ListenNotes.com <
S1 E323 · Tue, November 17, 2020
Joel Runyon - Balancing Multiple Businesses While Doing The Impossible
Joel Runyon started Impossible in 2010 as a way to push his limits and do something impossible. He’s a driven and determined entrepreneur, blogger, and athlete and his lifestyle challenges have allowed him to set records and give back by supporting education in communities that are in need of everyday resources like safe school structures. While running his own brand, he’s also running multiple other brands such as a meal plan company, a fitness app, a productivity app, as well as being an advisor to multiple other companies. On today’s show, we talk about how he has built up his brand, how he has collaborated with other folks, and, similar to the way we run our business, how he is able to create opportunities with deal-making, rev shares, and building multiple brands. We also talk about how getting a major accomplishment done, whether it’s completing a marathon or getting your first podcast out there, has led to other potential relationships and future goals. When you’re done getting ideas from Joel, learn additional tips on how to systemize so you can have more time while also standing out and make a difference by checking out our previous episodes with Austin Sams and C.J. Martin . “ Impossible is not a statement, it’s a challenge. A lot of people think “I can’t do it” but if it seems impossible, that’s the thing you probably should be doing ” - Joel Runyon Some Topics We Discussed Include: What it’s like to be a bootstrap entrepreneur How to set yourself up for deal flows and equity ownerships Challenging yourself in physical ways to gain perspective for your business challenges How a chance conversation with a stranger in a coffee shop led to an insane amount of traffic - and even a mention on Oprah! The beauty of big world challenges and simultaneously giving back to make a difference How to balance a variety of businesses while traveling the world And much, much more! Resources From Joel Runyon: ImpossibleHQ Ultimate Meal Plans MoveWell app Drink LMNT References and Links Mentioned: Joel’s TedX talk on cold shower therapy <a href= "
S1 E322 · Thu, November 12, 2020
Rob & Kennedy - Email Marketing Tactics From A Mind Reader And A Hypnotist
What’s more fun than learning how to write emails from a mind reader and a hypnotist? We already know the answer, as today’s guests - Rob & Kennedy - already showed us how to read your minds ;) Seriously, you are really going to love today’s show as we chat about how they have built up their email list, segment people so their audience is receiving the right content geared specifically to them, based on what they have already engaged with, and how they use psychological strategies to get build on people’s beliefs. We also talk about their tactics used in such ways as “The Interrogator” campaign and “The Dreaded Dentist” phenomenon, how to stand out in emails with easy tweaks, and how simple changes will lead to better engagement and sales. When you’re done listening, check out some more email strategies from Sue Rice and Tom Kulzer . “ The scary thing about being a hypnotist or mind reader is that intrusive nature, but this is the opposite. It’s all about what are you happy to volunteer and how we are going to give you the stuff that helps you overcome your biggest challenge. ” - Kennedy “ Lots of people think that email marketing doesn’t work anymore and it’s all about social media, messenger bots, and the next thing that is going to kill email marketing and the truth is for all businesses, email is still the number one converter of sales. ” - Rob Some Topics We Discussed Include: The Train Carriage framework for bringing your email list along for a ride to check out all you have to offer How to figure out what to write out in your emails Brainstorming together over a few beers leading up to a new software platform How to stop compartmentalizing your skills Building a technology that understands people’s thought patterns Kennedy tells of a super boring thing that occurred to Rob which turned into an email Why it doesn’t matter as much as what your open rate is, and the one number that does matter What do sausages have to do with your marketing message? You will never write out your bullet points again, after hearing this tip (see, we even did it here - listen in to find out what it was!) Resources From Rob & Kennedy: Email Marketing Heroes Podcast The Email Marketing Show <a href= "https://www.facebook.com/groups/emailmarket
S1 E321 · Tue, November 10, 2020
Ari Galper - Stop "Following Up" With Leads And Do This Instead
Ari Galper is billed as “The World’s #1 Authority On Trust-Based Selling” and he is the creator of a very special and unique sales approach called ‘ Unlock The Sales Game ’. On today’s show, we chat about how Ari has created a completely new sales mindset that overturns the notion of selling as we know it today. He gives us some great examples of how to approach the sales process from the very first touchpoint and why you do not want to rush ahead, say specific things and even worry about building trust from the start as well as how to bridge the sales gap and diffuse resistance. Ari’s trust-based selling strategies are a unique, fresh take on how business is done and after listening to our chat, he will be sure to give you a new outlook and mindset about how to sell, without having to compromise your integrity. When you’re done listening, go get some more sales advice from Wes Schaeffer and Felicia Pagesh . “ Potential clients don’t care about how you solve their problem, what they care about is if you’re the one to solve it or not.” - Ari Galper Some Topics We Discussed Include: The one word you should change in your initial chat with a potential client How to rethink your sales technique to build trust from the start Less volume, higher conversion Responses to common objections and how to put your prospect in the driver’s seat to take the pressure off How to pull a Jerry McGuire so you have them at Hello What phrase you should remove from your vocabulary and never use again in the sales process How to detox yourself from ‘hopeum’ What aikido and martial arts have to do with our conversation Why you do not want to focus on the end goal of getting the sale And much, much more! Resources From Ari Galper: Unlock The Game The One Call Sale References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here ! Did you know we have an awesome YouTube Channel ? Join the Fac
S1 E320 · Thu, November 05, 2020
Jason Fladlien - Frameworks To Obliterate Sales Objections
After a tough childhood, turning to spirituality by becoming a Hari Krishna monk, then trying to follow his bliss by putting out hip hop music, Jason Fladlien finally found his way to success with webinars. But he’s not just any webinar creator. Jason has a unique way of presenting and has been uber-successful with his tactics, once earning ten million dollars in just eight days. You are going to absolutely love today’s show as Jason is a master at his craft, and gives us a boatload of tactics on how to stand out from the webinar crowd as well as various ways in which he handles the most common objections that arise, to turn people on the fence into buyers. This is definitely a show that’s chock full of tactics as well as different ways to look at what you are presenting so that’s it’s a win-win for you and your customers. When you’re done listening be sure to check out our conversations with Joel Erway and Drew Burks for more lessons on how to give a perfect presentation. “ I took the same content that I had sold as a $17 ebook and started using that as educational content on a webinar to fulfill the same training but in a different modality being live online and I found you could charge $97 for the same information if it was fulfilled via webinars. ” - Jason Fladlien Some Topics We Discussed Include: How Jason went from being a Hari Krishna monk to become a marketing genius Is Muscatine, Iowa really a hip-hop capital of the world? The beauty of the “One-One-One Product” How Jason pioneered the webinar model and sold $100,000,000 of stuff along the way The result of the “Haley’s Comet” of webinars Using the “Million Dollar Guarantee” The Time Dilation Technique and how to use it both in the future and the past How to reframe your audience’s problem in a different way to make them take action Awesome replies to common objections that you can swipe and use The close Jason uses for the $10,000,000 webinar Getting your customers to purchase courses a second time (even when it costs more) because the bonuses are so good Instead of trying to convince your webinar attendees and simply show them the methodology, what you want to do instead And much, much more! Resources From Jason Fladlien: Get Jason’s book here: <a href= "https://www.amazon.com/One-M
S1 E319 · Tue, November 03, 2020
Bill Glazer & Rob Cuesta - The 8-Rules Of Outrageous Marketing
Today’s show is a full-circle moment for us because way back in 2009 one of the first marketing products we bought was the GKIC membership and we learned there were local chapters. We went to the San Diego meeting which brought us into the GKIC world which was the foundation of our marketing education. Bill Glazer, who founded GKIC along with legendary marketer Dan Kennedy joins us on the show today, along with Rob Cuesta, CEO, and Founder of Bright Flame Books. Together they have founded The Outrageous Marketers Alliance. They dive into how to be outrageous in your marketing and break it down into the eight steps to help you stand out from the rest, re-train your brain to look for different methods, and give lots of examples of folks doing just that from their marketing mastermind. You’ll love today’s show as it’s almost a mini-course in outrageous marketing tactics with not only lots of a-ha moments but fun and laughs. And, if this episode resonated with you, check out our conversations with Dean Holland and Greg Rollett where we talk about more unique ways to grow your audience and set yourself apart from the rest. “ If you’re ever going to work with anyone else in your business, you want to get somebody who also understands marketing, because so many times people don’t understand marketing and your business will go out of business. ” - Bill Glazer “First we need to talk about what outrageous means is and a lot of people think that it means you’ve got to dress up or you’ve got to do whatever it is but it really means being prepared to do what your competitors won’t do and go where your competitors won’t go. ” - Rob Cuesta Some Topics We Discussed Include: How Bill & Rob held the last live event in the world How to create campaigns that your competitors won’t even think about What happened when Super Mario got in the elevator with a very well known marketer? How to make yourself stand out (it’s simple as changing your attire) What’s very important to take pictures of on your vacation (and it’s not photos of the beach) How to use shock and awe in your campaign What it means to S&D your way to better marketing And much, much more! Resources From Bill Glazer & Rob Cuesta: HustleandFlowchart.com/Outrageous - sign up now for Bill & Rob’s event on November 16-18, 2020 <a href= "https://hustleandflowchart.com/o
S1 E318 · Thu, October 29, 2020
Therapy Session - Who Are We Even Talking To?
You asked for it, so by popular request, we are back with one of our Therapy Sessions! We recently put out a survey and today we want to chat about some of the responses, as well as the changes we’re making to our podcast and the business as a result of the survey. We talk about what our listeners say they love and some of the things they would rather see and hear and how this relates to the content we’ll focus on moving ahead. We also discuss how we put our survey together, how we defined our customer avatar, and some folks that are assisting us as we “outsource our thinking”. After you’ve soaked all this in, be sure to check out our shows with Gideon Shalwick and Stephen Esketzis for even more insight on how to scale your business and capture an audience that loves your content. “ The obvious things people want are tactics. Then the second thing is the strategy. Then we have the mindset that it is like the glue that holds all this stuff together. ” - Joe Fier “ I love the tactical stuff, but what I think has created the results for our business the most and grown our business the most has been getting the mental things in order - overcoming challenges, obstacles, mental money blocks, things like that. ” - Matt Wolfe Some Topics We Discussed Include: What kinds of podcasts we like to listen to How we created our survey and the questions we asked Discover who our avatar is and how we figured that out Revamping some of the podcast ideas moving ahead What our listeners said they wanted to hear more of and which topics not so much (and one item that made both lists) Which famous author Joe’s family is related to What’s next for our Therapy Sessions and how to get a mini session with each new episode The good, bad, and the ugly (no, it’s really not Joe) results of our survey The best way to define your own customer avatar And much, much more! Resources From Today’s Episode: Survey Monkey Zapier Active Campaign References and Links Mentioned: <a href= "https://www.valhermedia.com/the-business-of-podcasting-ep039-why-podcasting-isnt-for-everyone-and-what-it-really-takes-to-be-successful-with-dave-jackson
S1 E317 · Tue, October 27, 2020
Geoff Woods - How Billionaires Set Their Goals
On today’s show, we are chatting with Geoff Woods who is the Vice President of The ONE Thing and host of The ONE Thing podcast. After hearing a quote by Jim Rohn that "you are the average of the 5 people you spend the most time with" Geoff set out on a mission to surround himself with high-level CEOs and successful entrepreneurs. Fast forward, Geoff went from employee to entrepreneur, launching a company with the co-authors of the best selling book The ONE Thing. This book is one of those reads where you read it once, make some things, and overtime as the changes drift a little bit, then you can re-read this book to reset. Geoff dives into how to structure your day in order to get to that ideal 20% of working with your priorities to get 80% of your results. You’ll see how this works as he details an example with Joe, asking specific questions in order to narrow in on that one important thing. We also talk about how to get your team to be aligned with your goals, especially if you are working virtually, how to set your core priorities, and how to figure out what that “first domino” is to make the remainder of your priorities to fall into place easily. If you like some of what Geoff has to say, be sure to check out our conversations with Ken Coleman and Nic Peterson with more insight about taking aligned action to reach your goals faster without sacrificing. “ I was where a lot of people either have been or are right now, which is life is good and you are lacking fulfillment. I remember feeling like I was destined for more and I know that I’m meant to do bigger things for this world. ” - Geoff Woods Some Topics We Discussed Include: Time blocking and mind containers to get to peak productivity This one golden tip to get you to transition away from work easier Going from a full-time job to creating a better life by making a huge impact on the world Tuning into 20% of your priorities to get 80% of your results Our plan to go on a couples retreat with each other?! Setting goals alongside your partner in life, even if they are not a traditional goal setter Frameworks on how to approach creating habits Why dominos is so much more than a game and how you can use this analogy to start your ‘tipping point’ And much, much more! Resources From Geoff Woods: The 1 Thing Retreat </
S1 E316 · Thu, October 22, 2020
Jack Born - How To Ethically Use Time Scarcity In Your Offers
You are going to get a breakdown of how to make money in your business with today’s show (and have fun too!) Today we are talking to Jack Born, the founder of Deadline Funnel which is such an amazing tool. In this episode, one of the things we touch upon is how a lot of people feel weird using countdown timers, and how to get around those feelings, especially if you are a heart-centered marketer. We also chat about how to increase your sales in your business using countdown timers, how to generate an affiliate income, and the psychology behind buying without being sleazy. You’ll love how Jack breaks down how long should you do the countdowns for, when should you re-open after the countdown happened, and if you are an affiliate marketer, how can you use the countdowns in your business. When you are done listening, be sure to check out our conversations with Wilco de Kreij and Drew Burks for more tips on how to grow your subscriber base and use automated webinars in your marketing. “ It’s very unlikely that you are going to have one front end product where that’s your entire business. Most of our business is built on the idea that once you’ve bought from me, you’re more likely to buy the next product. You certainly don’t want to ruin that relationship by trying to go cheap with your technology stack and essentially lying to your subscribers. ” - Jack Born Some Topics We Discussed Include: Why are we talking about peeing in the swimming pool? New podcast game - business book bingo How to reconcile any negativity with putting a deadline on digital products The psychological reasoning behind why you want to use a deadline What you want to have in place before you introduce a deadline into your sales process The ‘Dolly Parton’ rule of running your timer Selling your thing through the “Perfect Persuasion Window” How to make an evergreen product stand out when introducing a deadline An important message to those that are heart-centered entrepreneurs And much, much more! Resources From Jack Born: HustleAndFlowchart.com/Deadline - grab this special deal for our listeners References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP L
S1 E315 · Tue, October 20, 2020
Sam Bell - How To Drive More Sales Using Facebook And Webinars
Today we are talking to Sam Bell who runs Sam Bell Marketing and PPC Boutique , which is such an awesome conversation as he is a total ninja at ads and webinars. Listen in as Sam breaks down the steps to create a webinar that will perform for you, as well as the Facebook ad strategy where he is using that platform to promote these webinars and convert people. Whether you have never run a webinar before or if you have a bunch under your belt, there’s sure to be some takeaways from today’s show. You’ll hear Sam break down his tool stack, how he allows Facebook’s AI to make the proper choices in regards to targeting, his method of ad creation and so many other great tactics, and even if you don’t use the webinar portion of it, there are so many golden nuggets in the ad section of this episode as well. When you’re done, get more advice about sharing and monetizing your knowledge with webinars from our conversations with Mike Filsaime and Joel Erway . “ When it comes to traffic, and specifically when you are buying and spending to convert high ticket...100% the focus should always be the offer because ultimately it doesn’t matter what your traffic source is - if you have a good offer and the offer converts, you can make traffic work. ” - Sam Bell Some Topics We Discussed Include: How long to run ads for if you are holding a live webinar The most important thing to focus on when you start out How much you should expect to spend to get at least 200 attendees on your webinar The beauty of the descension model and how you will be able to break even faster Why you want to create a value-based audience when advertising for a higher quality audience Tips for exactly how long your webinar should be Creating a good psychographic in order to run better ads and get a more dialed-in audience that will convert How to position yourself so that your attendees will grasp the new information presented, even if it’s new techie stuff Webinar strategies and planning if you are just starting out And much, much more! Resources From Sam Bell: Sam Bell Marketing References and Links Mentioned: <a href= "https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc"
S1 E214 · Thu, October 15, 2020
Taylor Welch - How Inexpensive Products Drive High-Ticket Sales
Taylor Welch runs Traffic & Funnels with his business partner Chris Evans, and we cover a whole host of wide-ranging topics on the show today. Some of the things we dive into are their whole philosophy behind product creation, and why they create some of the products they create, which gave us a ton of perspective shifts around that topic. We also talk about delegation and how to hire the right people in your business in order to scale as well as their philosophy of having a portfolio of companies and what they do to serve each other. In addition, we had a lot of a-ha moments regarding their ideas regarding their entry-level products and how those work towards negating future objections to the higher-priced products, as well as how to acquire businesses not to necessarily make money but to save money. After you’ve listened, be sure to check out the past shows we’ve done with Mark Joyner and Ryan Moran to give you some additional input on creating a successful business while serving your customers for a win-win relationship. “ I’m not trying to elicit more desire, I’m trying to mitigate the perceived risk they have in this product, which actually turned out to be a pretty winning style of writing copy. ” - Taylor Welch Some Topics We Discussed Include: How to deal with all the objections before people buy and turn them into customers The magic of shifting your thinking by osmosis How to change your questions around tackling problems to create a bigger, successful outcome Who makes the best team leaders for an online business and why (it’s not who you think) And much, much more! Resources From Taylor Welch: Daily Mind Medicine Wealth Cap Holdings The Sales Mentor Podcast Traffic and Funnels References and Links Mentioned: Sales Reflex Training The Entrepreneur’s Guide to Getting Your Shit Together by John Carlton Are you ready to be EPIC with us?! Then grab our EGP Letter here ! <li style="font-w
S1 E213 · Tue, October 13, 2020
Michael Gerber - Systems Are Everything, Stupid
We are back again today with another legend, Michael Gerber, author of the book The E-Myth, the same book that started Matt down his entrepreneurial journey. Michael does not go on a lot of podcasts, so we are pretty honored to have him on this show. Michael is a systems guy and on today’s show, you will hear how he first started in business, what his realizations were when it came to systemizing a business, the building blocks behind any successful company, how to grow from a team of one to one thousand, and how one simple conversation led to a long term of path helping hundreds of thousands of small business owners to successfully transform their businesses into world-class operations. We also chat about his latest endeavor, Radical U which is a step by step process that comprises his work of over forty years. When you’re done listening, get some more insight into creating systems and business strategies from David Jenyns and AJ Roberts . “ Ace asked me if I’d come visit one of his clients with him...I said ‘I don’t know anything about business, what am I going to tell Bob’ and he said ‘Michael you know more than you think you do, let’s see what happens’ Understand that ‘Let’s see what happens’ is an understandable magical expression. Because effectively my entire life has been built around ‘Let’s see what happens’. ” - Michael Gerber Some Topics We Discussed Include: The gold standard for turnkey operations Lessons learned from Ray Kroc and McDonald’s What keeps Michael going as a teacher after all these years How to train like a Navy Seal and what that has to do with your business The five essential skills from The E-Myth Why the pandemic is not to blame for your failure The one most important thing he mastered over the years And much, much more! Resources From Michael Gerber: Radical U References and Links Mentioned: The E-Myth Revisited Awakening The Entrepreneur Within <li style="font-we
S1 E312 · Thu, October 08, 2020
Timothy Dick - How Hostgator Grew And Exited For 9-Figures
Today we are talking with the original COO of Hostgator, Timothy Dick. He’s got such a cool background and opens up as to how he grew the company and eventually sold it to the tune of nine figures. If you want to open your mind as to how ads work, Tim is simply brilliant. We talk about where advertising is going, all the stuff you can do with the data that’s being collected, and a variety of ways in which ads work. Tim walks us through the Hostgator days and what’s happened since then with his current company, Profit Layer . This is a fascinating episode as it’s a great journey along the way so get ready to sit back and enjoy. When you’re done, go check out our talks with Billy Gene Shaw and Curt Maly to get more advertising and brand building strategies. “ With the affiliate program we had tens of thousands of affiliates, but most of them didn’t really make that much money, because they just looked at it like ‘I’m going to sell this hosting and just send them my link’. But if you add something of value, it’s so easy. ” - Timothy Dick Some Topics We Discussed Include: Some crazy advertising tactics that went way above simple PPC How Matt was able to make bank back in the early days of Hostgator’s affiliate program Programmatic advertising - simple but not well-known advertising, but you can find out more on today’s show The somewhat boring company that bring recurring income every month What your cable company is not telling you Dealing with the loss of $1,000,000 in one day The back door way to tie into LinkedIn How Tim made boatloads of cash from his bedroom as a teenager When you have four fulltime reps from Google handling your account And much, much more! Resources From Timothy Dick: Profit Layer Timothy Dick.com References and Links Mentioned: Quantcast The Trade Desk MediaMath AppNexus <a href
S1 E311 · Tue, October 06, 2020
Nikhil Aitharaju & Ryo Chiba - Artificial Intelligence, SEO, and Copywriting
Today we are talking to Nikhil Aitharaju & Ryo Chiba, creators of Topic which is an awesome tool that uses artificial intelligence to assist you in optimizing your content and drive more traffic. We discuss the future of SEO, how artificial intelligence is constantly changing, and how the research process will be as polished as the consumption process. We also have a bunch of best practices for improving your SEO, what to do if you are just starting out, how Google determines what it will show in the search results, and how to use this software in the most efficient way. Like us, Nikhil and Ryo are a working partnership, so we also touch on how to make the business run as smoothly as possible, what they accomplish with daily and weekly check-ins, and why you don’t always want to rush into creating new content to boost your rankings. When you’re done getting ideas from Nikhil and Ryo, learn additional tips on how to use the content you already have to create oodles more and set your site apart from everyone else by checking out our episodes with Hani Mourra and Larry Ludwig . “ We had a freemium version which had a “Powered by Tint” logo at the bottom which engineered backlinking strategies, where we would have that linked to specific landing pages with targeted copy and used that to gain our initial traction and to rank for keywords like ‘Instagram widget’ or ‘Twitter widget’ so when people were looking for the official one they would see our and see it was the superior version.” - Ryo Chiba “ AI can cut down that ideation time or creative energy cycles that you spend coming up with paragraphs and we envision AI sort of augmenting that process so that you have your first draft and your writers are editing your content after that .” - Nikhil Aitharaju Some Topics We Discussed Include: Tips to set the tone for the day and perform daily check-ins for your team and/or partnership to keep things running smoothly Engineering backlinking for effective SEO strategies Why the comprehensive content concept is so powerful now and how to implement it How to rank higher even if you have low domain authority Ways to set yourself apart and stand out from others trying to target similar keywords The future of AI and what is next for content creation Why you want to play the SEO game like a game of chess - not checkers! How to get immediate benefits from using AI in your copywriting And much, much more! Resources From Nik
S1 E310 · Thu, October 01, 2020
Verne Harnish - Scaling Forward
We’ve got a fun conversation today as we’re chatting with another legend, Verne Harnish who has written some iconic books in our space, such as Scaling Up and Mastering the Rockefeller Habits . We saw Verne speak at Traffic & Conversions about four years ago and knew we had to get him on the show, and here we are! Listen in as we talk about many of the core concepts from Scaling Up and how they relate to today’s environment. If you want to scale up in these times right now or even if you want to scale down to become more profitable, Verne gives up the four steps to do that. He also gives us some very actionable, tactical advice on how to connect with influencers and big brands and how to actually get past the gatekeepers to the people that are higher up. He also has a similar concept to our Dream 100 concept which is basically how we got him to be on our show, so it came full circle. If the thought of becoming more efficient so you can get more time back is appealing, check out our shows where we chatted with David Jenyns and Russ Perry for more insight on systemizing your business. “ At the end of the day, scaling anything is about making better decisions. And so it's the sum total of the decisions you make good and bad every hour, every day, every year that determine whether you've got the edge. ” - Verne Harnish Some Topics We Discussed Include: The sweet spot that you want to get to for the number of employees in your business The Four Core Elements of scaling up The sweatshops of the information age What you never, ever, ever want to do when a potential client emails you a question “Near learning” and the spin of a new venture How Verne got invited to the White House after putting the president’s name on a list Why everyone is pricing wrong and how to fix that The nuances of a good business name Examples of pivoting towards a new group in the same industry during the crisis From mailing books to breaking bread with the most influential people on your list And much, much more! Resources From Verne Harnish: ScalingUp.com ScalingForward.com References and Links Mention
S1 E309 · Tue, September 29, 2020
Justin Schenck - How To Build A Platform And Connect With Anyone
On today’s show with Justin Schenck has we cover quite a bit of ground because we have very similar business models. He’s got a whole brand but if visit Growth Now Movement , he’s got his podcast as well as his virtual events, one of which we are speaking at. Justin focuses a little more on events where we focus a little more on affiliate marketing but outside of that sort of differentiator, we're both very podcast focused, and we're both very relationship-building focused. We dive into how he grew his podcast, how he got to be on the radar of some big-name celebrities, the value of enjoying the journey along the way, and why you don’t need as many listeners as you may think. You’ll hear his journey and the behind the scenes stuff of how his podcast exploded soon after only having 100 downloads to eventually land on the Inc. Magazine’s top podcast list. When you’re done listening, be sure to check out our other shows with Joe Sanok and Tyrone Shum , for more podcast tips, strategies, and how to get on those shows you want most. “ If you can't pivot as an entrepreneur online right now, you're gonna be in trouble long term...so prepare and set yourself up in the right way. I'm in the phase right now of pivoting and seeing how it goes. ” - Justin Schenck Some Topics We Discussed Include: Enjoying the journey along the way How recent events have forced Justin to evolve while staying true to his purpose A mid-day cigar break and what it means to take time for yourself A daily check-in with yourself to appreciate the small steps along the way to bigger goals What to do and not be concerned about if you are just starting out with a small audience The 1% method of improvement A cautionary tale of why you do not want to mess with the internet overlords How Justin gets big-name guests on his show You can save a life or change someone’s business forever with your show And much, much more! Resources From Justin Schenck: GrowthNowMovement.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here ! Did you know we have an awesome YouTube Channel ? <a hr
S1 E308 · Thu, September 24, 2020
Dan Martell - How You Are Preventing Your Company From Scaling
We think you are really going to like today’s show with Dan Martell. Listen in as we talk about his tough upbringing, how he taught himself how to code back in the day before YouTube, how he succeeded and failed with quite a few businesses before he was 30, and how he became the #1 YouTube channel coaching SaaS founders. He’s also got some interesting stories about his visit with Sir Richard Branson and all the things he learned about how he runs his business. Dan has a fascinating mind and way of thinking about projects since his background as a software creator lends him to creating things that have repeatable components that lead to scaling up. When you’re done, don’t forget we’ve also recorded some great shows with Joey Xoto and Ajay Goel , two more SaaS experts who discuss how they have built impressive companies as well. “ Think bigger. People don’t plan for success, That was a big idea that I now really crystallized in life is go to the end, plan for success, work backward and make better decisions. ” - Dan Martell Some Topics We Discussed Include: How Dan is able to produce 12 months of content in just 6 days a year Why we all want to become ‘love cats’ The biggest mistakes people make when starting out The beauty of gross margins and selling a commodity Using the “Buy Back Blueprint” to get more leverage and buy back your time How Dan was able to create the biggest YouTube show on selling for SaaS founders How being okay with uncertainty proves to be the foundation of being a great entrepreneur A look behind the scenes of how Richard Branson runs his business And much, much more! Resources From Dan Martell: DanMartell.com/call - reach out if you are a SaaS founder and want to achieve your goals faster References and Links Mentioned: Love Is A Killer App by Tim Sanders The E Myth by Michael Gerber Dan’s YouTube Channel Are you ready to be EPIC with us?! Then grab our EGP
S1 E307 · Tue, September 22, 2020
Anthony Trucks - Own Your Identity And Overcome Anything
Anthony Trucks was placed in the foster care system at a young age and grew up not having a good sense of his own identity. On today’s show, you’ll hear how he finally ended up in a home as the only black person in an all-white family, and how he overcame his challenges and setting some big goals which led to him being awarded a scholarship to play at the University of Oregon. From there he did some amazing things from playing in the NFL to appearing on the American Ninja Warrior TV show. Anthony had some huge ups and downs (almost going bankrupt after opening up his own gym) and realized that success only happens when who you are to your core, your identity, aligns with your life’s vision. It’s through his own struggles and triumphs that he now coaches others to get through their own identity shift in order to create the life that they deserve. He dives into his methods and the importance of knowing your identity first, even before you work on your mindset. After you have listened, we have some great shows from our vault you should check out, including our show with Christine McDannell and Jon Margalit that deals with mindset, chatting with billionaires, and getting valuable feedback to make better business decisions. “ When you put time into something, and it’s no longer something you can do, whether it’s a kid doing to college, leaving the military, someone passing away, the relationship falls apart, whatever it might be...you’ve given it all and you can’t do it anymore, it breaks you and you don’t even know who you are. I didn’t even know who I was without football. ” - Anthony Trucks Some Topics We Discussed Include: You are the tree, not the fruit - and other wise words The importance of knowing your identity Shining a light on your dark moments and how one very dark period in Anthony’s life almost pushed him over the edge How Anthony got onto the Ninja Warrior show and impressed the hosts Matt’s reminisces of being a nervous interviewer way back in the day (hard to believe!) The go-to tool to help you achieve any dream you may have Doing things the H.A.R.D way to reach a whole new level of confidence What do the Mighty Ducks and your journey in the shift have to do with each other? And much, much more! Resources From Anthony Trucks: AnthonyTrucks.com <li style="font-weight: 4
S1 E306 · Thu, September 17, 2020
Alex Charfen - Your Business Should Always Be Broken
Alex Charfen joins us today and like many in the past, we were pleasantly surprised at the topics that came up. First, we chat about Alex’s backstory and how he was able to turn his life and business completely around after the housing crisis in 2007. He was able to take his knowledge and create a brand new business helping others get through some very difficult years, and this business gained momentum so quickly that he became a top advisor to government officials while also making it onto the Inc. 500 list a mere four years later. This is a great, timely chat about creating something helpful and important, out of a crisis such as the one we’ve dealt with this year. We also have a great conversation about Alex’s struggles, his successes with a specific kind of therapy, the importance of being vulnerable, and how, if you find yourself judging other people or situations (which of course, we all do from time to time) the best way to turn this around to actually fix how you feel about yourself. Once you’ve listened, be sure to check our shows with Lisa Cherney and Perry Marshall where we talk about how to succeed in today’s challenging climate as well as dealing with self-sabotage. “ If you're thinking maintain, you're out of the game already. The mantra in a crisis is, ‘I can grow in this crisis, I can succeed in this crisis, I can help people in this crisis, and I can make a huge impact in this crisis. ” - Alex Charfen Some Topics We Discussed Include: The most important thing to do when the world is in crisis How Alex went from being bankrupt to getting to #21 on the Inc. 500 list only 4 years later The benefits of showing your vulnerable side and exposing your weaknesses The three awakenings of the entrepreneurial type - do you have them? A heartfelt moment with Sean Stephenson The benefits of EMDR which you probably need but never even thought about A simple phrase to remember when you find yourself judging a situation And much, much more! Resources From Alex Charfen: Momentum Masterclass.com References and Links Mentioned: EMDRIA.org Charfren.com - check out Alex’s podcast for even more insight into EMDR Are you ready to be EPIC with us?! Then grab our <a href= "http:
S1 E305 · Tue, September 15, 2020
Tom Sylvester - Financially Free By The Age of 35
We had an amazing conversation on today’s show with Tom Sylvester, who basically had a mission to retire by the age of 35 (and he did it by age 32!). There’s a lot of talk about what goes on both in goal achievement and what happens after you achieve those goals. The first half of this conversation is all about systemizing, and how to figure out what to systemize, clearing out the bottlenecks in your business, and how to basically back yourself out of your business so that it can run without you. In the second half of our conversation, we discuss what life is like once your business is systemized and how to deal with the new challenges that pop up once you do not need to focus on your business as much. It’s an interesting roadmap for sure, and that’s where we both got lit up, as we talked about the issues that arise about what you do with your life moving ahead. After listening, go check out our conversations with James Altucher and Austin Sams for more insight into how to dial it in to set up your life and your business on your own terms. “ That was how I built everything...if I could just get the businesses and the income to exceed the expenses, I can pretty much not have to worry about working, and have everything covered. ” - Tom Sylvester Some Topics We Discussed Include: The blessing and the curse of having a podcast How to own your day so you get the most impactful things done first Why meditating will actually help you get more done How to do a time audit for you and your business to find out where the bottlenecks are The importance of weekly reviews and acknowledging your wins How to revamp your home office to get you more focused and dialed in Shifting your mind state through journaling Variations on gratitude practices Details of The 2X Formula And much, much more! Resources From Tom Sylvester: Lifestyle Builders.com Scale2X.com/flow References and Links Mentioned: The Obstacle Is The Way by Ryan Holiday Principles by Ray Dalio</l
S1 E304 · Thu, September 10, 2020
Laura Gale - A Step-By-Step Blueprint To Write And Publish Your Book
You have heard it a million times before - everyone has a book in them, and we are sure you do as well. Laura Gale, author, and fellow podcaster joins us today to talk all about the step by step method she uses to guide people to finally getting that book published. Whether you are just starting out with a minimal audience or you are an established public authority, there are ways for anyone to get their story out there. You just want to make sure you start the right way and Laura gives us some great advice in regards to what to do before you start, whether working with a ghostwriter is right for you (yes, it probably is), and what really drives reader engagement. After that, there’s the testing process to find just the right cover that speaks to your audience and of course, the marketing so that you will be found and read. You’ll also hear some great ways to get your book discovered that do not take the traditional online advertising route. We know once you’ve listened you are going to be stoked about finally getting that book published, and you will want to listen to our previous shows with Rob Kosberg who discussed how he is able to ghostwriters effectively, and Chandler Bolt who tells us how to go from no book to selling your book in 90 days. “ People forget to take it offline, and still there’s a whole world of media that has nothing to do with the internet. A lot of those platforms are really starved because people have forgotten about them. ” - Laura Gale Some Topics We Discussed Include: What makes a compelling story The one thing you need to have dialed in before you even consider starting your book Do self-published books ever make it to the New York Times bestseller list? Different ways to test your cover, title, and other content before you publish Associated costs with hiring a publishing company Getting your book past the gatekeepers Working with the likes of J.K. Rowling, Nelson Mandela & Tina Fey How to determine whether to hire a ghostwriter or not And much, much more! Resources From Laura Gale: How To Write This Book - get a free copy of Laura’s book here! The Business of Writing Podcast References and Links Mentioned: <a href= "https://roamresearch
S1 E303 · Tue, September 08, 2020
Jay Abraham & Rich Schefren - The Masters of Passive Income
On today’s show, this is going to be an epic master class with two of the most brilliant minds we know, Jay Abraham and Rich Schefren. Jay and Rich go way back, having known each other for close to twenty years. In today’s economy, this will be the most valuable information that any business owner can take and actually use, to make money and turn things. Both Rich and Jay give their insights around a host of opportunities in today’s world to help people and businesses leverage their existing assets in such a way that will benefit them and you as the deal maker. There are also some great examples of folks who knew where to look and find opportunities that others were missing and basically created arbitrage situations that led to passive income for years to come. We know your mind will be reeling with possibilities after listening, and when you are done you will want to listen to our previous episodes where we chatted with Dana Robinson and Markian Sich on how they are able to create passive income as well with real estate investing and online businesses. “ This is the time where there is so much opportunity, and the reason is there is so much opportunity is because during times of tremendous uncertainty as well as some form of recession, what happens is there are many businesses who are a lot less active than before, and that leaves a lot of their assets dormant...which makes them a lot more receptive to other ideas and possibilities. ” - Rich Schefren “Right now there are 5 or 6 windows of screaming opportunities that are starting to close..first one if there will never be a time in the history of entrepreneurship where more business owners and professionals are open to doing deals, collaborating, joint venturing, profit partnering, letting you sell things to their audience....that’s one thing. ” - Jay Abraham Some Topics We Discussed Include: How to think like Tom Sawyer How to see and seize opportunities to be the toll booth/money taker Putting the Pareto principle and Venn diagrams into play Examples of ways to help businesses right now which will benefit you for years to come (even if you do not have any capital to start with) The real reason Jay stopped selling his courses Examples of prosperity pathways and how to identify where opportunities exist And much, much more! Resources From Jay Abraham & Rich Schefren: Strategic Profits - Rich Schefren Jay Abraham - Jay Abraham References and Links Mentioned: Are you ready
S1 E302 · Thu, September 03, 2020
Jeff Spencer - The Roadmap That Champions Follow
Dr. Jeff Spencer is working with the best of the best in all areas and is also super amazing in his own right. As a kid, he had a dream to make it to the Olympics and actually followed it through by making it there as an Olympic cycler. He started training other athletes and has worked with a host of professionals training all sorts of people in mindset such as Lance Armstrong, U2, Dave Asprey, and Tiger Woods among others. Jeff has done the work and has created frameworks for his achievements. He’s literally helped over forty people earn gold medals and on today’s show, he walks us through his goal achievement roadmap. Each step is broken down, and in all the years of working with athletes, Jeff has discovered the cycle that you need to go through when working with champions. So get ready to listen, as this is a good one! After you are done, check out our other shows where we chatted with Dr. Steve Ruden and Marx Acosta-Rubio to get yourself set up for the best possible route to success in all of your goals. “ It wasn’t about the technical side of the discipline, that’s what coaches are for. You need someone in your corner that is watching your back, seeing everything that is happening in real-time, to identify the problems you don’t see that you can avoid and the opportunities that you don’t know about that you need to seize to be able to create your best legacy. ” - Jeff Spencer Some Topics We Discussed Include: How Jeff became an Olympic athlete after setting his sights on that goal at the young age of seven The story of a much loved, lost t-shirt and how it was reunited with its owner The importance of ‘gocus’ - and not, it’s something you dip tortilla chips in How to find the right goal for you The details behind the awesome goal achievement roadmap and why you do not want to miss any steps along the way Backstories of how Jeff got to work with folks like Dave Asprey and Lance Armstrong to get their goals achieved What to do to avoid blindsides and other things to make you go off track And much, much more! Resources From Jeff Spencer: BeforeYouWin.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here ! <a href= "https://www.facebook.com/grou
S1 E301 · Tue, September 01, 2020
James Schramko & Stephen Esketzis - Affiliate Marketing Double Header
On today’s special Australian double header show, we’ve actually got two interviews from live streams we held earlier this year. First up is James Schramko, who is a great friend and has been on the show quite a few times already. He talks about the basic foundational strategies that he uses in his business (which is also similar to our own business because we’ve modeled what he does), how he has been able to maintain great customer relationships over the years with the same membership site, and his thoughts and ideas on keys to building trust and what to do if you are just starting out. Our second guest is Stephen Esketzis who we have modeled as well, with our affiliate blog posts. He was ClickFunnels #1 affiliate for a long time and he’s another one who we had on the show previously. Stephen has some newer updates, tools, and lots of good content marketing affiliate strategies and we also talk about developing some tools for affiliate marketing as well. We also dive into his cool method of using a quiz to create the perfect funnel for your business, and by taking a few extra steps that most marketers do not, has propelled his business by far. Affiliate marketing is a topic that is one of the three foundational things we like to chat about, and it’s also a topic that people are looking for with examples on how to do it in their own business. James is building a platform, with a podcast, email lists, and a community, while Steven takes more of the blogging, customer journey, and SEO route. You can combine them and take pieces of each model as we did, which is what our business is about now. After you have listened, be sure to check out our shows with Larry Ludwig and Matt McWilliams for more tips on how to set your affiliate marketing goals right. “ When someone already has a database and they already know what products sell, just sticking them in front of their customers on the most highly visited page on their website is a really good idea. ” - James Schramko “ Now more and more people are switching to writing better quality reviews and content because it’s getting more competitive and you need to improve your content game if you want to become a better affiliate . The more value you provide, you get repaid for it in the long run. ” - Stephen Esketzis Some Topics We Discussed Include: Tips if you are just starting out James’ least favorite business and why he’s working his way through it currently How to go above and beyond to stand out beyond the rest of affiliates Why James had a Skype button on his site in the early days How Stephen set up his super cool quiz funnel to get dia
S1 E300 · Thu, August 27, 2020
Episode 300 - Part 2: Ask Us Anything Episode
Cue the trumpets and roll out the red carpet! Today we are bringing you a major milestone with our 300th episode! It’s a two-part show, with the first part reflecting back on how we got to where we are today. It’s a way for us to give gratitude to those that have helped us over the years. For the second part of the show, we emailed our list and asked our Facebook group if there were any questions they wanted answered. We are overwhelmed by the sheer response, and our goal is to answer as many questions as possible. So grab some popcorn and listen in as we stroll down memory lane, talk about our highlights and fears, and all the amazing people we have met on our path so far. When you are done, be sure to check out some of the shows we mentioned, with Aaron Fletcher and Roland Frasier . “ He broke this fear in me of spending ad money and putting money in to get money back. I thought the way to do it was to create content, offer the content for sale but the way to get people over to where you are selling is to put out more content that shows how good you are. He showed me: sales letter, run ads to it, let’s see what happens. ” - Matt Wolfe “ This is not a normal way of thinking for ‘marketers’, but once you start thinking at a higher level...the world opens up to you.” - Joe Fier Some Topics We Discussed Include: All about our various bro-ships Shout outs to so many amazing people, well known in the online space Recalling our early days working together at the shutter factor while we checked out this thing called “The Warrior Forum” on breaks A call out to bring back Think Tank! What do bingo and a brewery have to do with how we got our start? We talk about the Two Brads (not just another cool name for a band) and how our business took a turn for the better Listen as we revisit our first baller moment All the many times we mention Dan Ryan once again Is our podcast more like a spider web or a serial killer connection? Reminiscing about the $2K launches back in the Frank Kern days And much, much more! References and Links Mentioned: Members Pro Unicorn Equity Thrivecart <li sty
S1 E300 · Thu, August 27, 2020
Episode 300 - Part 1: The People Who Got Us Where We Are Today
Cue the trumpets and roll out the red carpet! Today we are bringing you a major milestone with our 300th episode! It’s a two-part show, with the first part reflecting back on how we got to where we are today. It’s a way for us to give gratitude to those that have helped us over the years. For the second part of the show, we emailed our list and asked our Facebook group if there were any questions they wanted answered. We are overwhelmed by the sheer response, and our goal is to answer as many questions as possible. So grab some popcorn and listen in as we stroll down memory lane, talk about our highlights and fears, and all the amazing people we have met on our path so far. When you are done, be sure to check out some of the shows we mentioned, with Aaron Fletcher and Roland Frasier . “ He broke this fear in me of spending ad money and putting money in to get money back. I thought the way to do it was to create content, offer the content for sale but the way to get people over to where you are selling is to put out more content that shows how good you are. He showed me: sales letter, run ads to it, let’s see what happens. ” - Matt Wolfe “ This is not a normal way of thinking for ‘marketers’, but once you start thinking at a higher level...the world opens up to you.” - Joe Fier Some Topics We Discussed Include: All about our various bro-ships Shout outs to so many amazing people, well known in the online space Recalling our early days working together at the shutter factor while we checked out this thing called “The Warrior Forum” on breaks A call out to bring back Think Tank! What do bingo and a brewery have to do with how we got our start? We talk about the Two Brads (not just another cool name for a band) and how our business took a turn for the better Listen as we revisit our first baller moment All the many times we mention Dan Ryan once again Is our podcast more like a spider web or a serial killer connection? Reminiscing about the $2K launches back in the Frank Kern days And much, much more! References and Links Mentioned: Members Pro Unicorn Equity Thrivecart <li sty
S1 E299 · Tue, August 25, 2020
Chris Benetti - Reinventing The Membership Site
Chris Benetti is one of the very first fanboys of the show and has implemented some of our training in a massive way. Today we are going to talk about memberships, some creative ways to increase retention on memberships, why everyone should have a membership. One of the main reasons we are discussing this topic is that we have recently partnered up with Chris on his platform, Members Pro , so in addition to chatting about all the awesome ways to leverage a membership, we also discuss all the cool stuff that Chris is working on with the platform software that he is developing. You are going to love hearing about all the awesome features that are planned and why you should definitely consider using a membership platform to better serve your audience. When you’re done, check out our conversations with Joy Houston and Todd Brown for even more insight on how to make your product appeal to customers and give them the best possible experience along their customer journey. “ One of the best things that you can do is connect yourself or align yourself with people who are at higher levels because it's easier to borrow authority than create authority. ” - Chris Benetti Some Topics We Discussed Include: Some outside of the box ways to use membership platforms Why Members Pro is on track to be the best in its class with 12 months, hands down A better way to deliver bonuses to your customers How to get your content migrated over, easy-peasy How Chris got his start and basically fulfilled a need in the marketing space Why Members Pro is set to be the Netflix of marketing membership platforms How to gamify your customer’s journey to make it more fun and engaging The beauty of a vault-style platform for podcasters, YouTubers, and others How to keep your customers so happy they will never ask for a refund And much, much more! Resources From Chris Benetti: MembersPro.com and use the coupon “Hustle” on the order form, you can do the trial and you’ll get an additional bonus References and Links Mentioned: Join the Members Pro community on Facebook <a href= "https://www.amazon.com/Rich-Dad-Poor-Teach-Middle-ebook/dp/B07C7M8SX9/ref=tmm_kin_swat
S1 E298 · Thu, August 20, 2020
Ryan Moran - Twelve Months To Seven-Figures
Through his training and podcast at Capitalism.com , Ryan Moran is responsible for creating more than 100 millionaires, many in 12 months or less! He is passionate about sharing the knowledge he has gained from founding, running, and investing in a number of e-commerce, and physical products businesses. On today’s show we talk about how he’s been able to be super successful in growing revenue for brands, his thoughts on how to properly build a platform to serve your audience without creating a ton of content, and his new three-step product that will get you going in the morning, get rid of afternoon brain fog, then give you the best night’s sleep ever. Other fun things we chat about are Ryan’s book, cool documentaries that made an impact, bands to follow, how Ryan was a huge influence in our own business as well as our similar goal over the years to own a major league baseball team. If you love the idea of building a platform or are in the midst of doing so, be sure to listen to our shows with Greg Rollett as well as the show where we dive into our own methods of how we’ve built our audience and platform around our own podcast. “ The other thing was getting out of the mentality that you have to grind for money and allowing where you make your money to come from a place of excitement, creativity, and creation for the first time. ” - Ryan Moran Some Topics We Discussed Include: How is our amazing note-taker Sue writing notes when her name comes up during the podcast? (insert Twilight Zone theme song here) Updating the ‘Money Can’t Buy You Happiness’ paradigm Selling stuff vs. hope & dreams Do we really want you to follow spiders? Predictions for this year’s World Series and sporting events of the future How to lose 20 pounds even faster than you think The fine line between working towards a goal because of lack and from a sense of excitement The power of the platform to get your voice heard (and not by voicing your opinion all the time) And much, much more! Resources From Ryan Moran: Twelve Months To One Million Capitalism.com References and Links Mentioned: AJR Music <a h
S1 E297 · Tue, August 18, 2020
John Crestani - Six-Figure Per Month Affiliate Marketing Strategies
John Crestani joins us today and we know you will love this show as much as we love talking to a fellow entrepreneur whose focus is on affiliate marketing. John has some great out of the box strategies, such as marketing with Yelp, Quora, and all sorts of platforms that no one else is talking about. John has been able to create a badass lifestyle business around affiliate marketing and he shares his story, how he basically got paid to learn ad strategy and how his love for marketing drives him to try all sorts of unique methods that other marketers do not consider but give him stellar results. We also get into the details behind his YouTube strategy and also how he structures his infomercial side of the business to get boatloads of sales to his book and course. If getting ahead in business with a similar strategy speaks to you, look up these episodes with Caitlin Pyle and Amber Spears on how to up your affiliate game. “ Any way that you can communicate with another person through the internet is a way that you can market products. ” - John Crestani Some Topics We Discussed Include: How to get cheap commercial spots on television The satisfaction of bringing the hedgehog along What drives John crazy (hint: it’s something Matt is amazing at) How to double your money on the back end The anti-McDonald’s remedy Which channels you probably do not want to run your infomercial on and why How a trip to Thailand with a well-known book started a new business idea Getting over imposter syndrome again And much, much more! Resources From John Crestani: On YouTube References and Links Mentioned: ClickFunnels WorkAtHomeSecrets.com Outbrain HavasEdge Cannella Media River Direct <a href= "https://www.amazon.com/4-Hour-Workweek-Expanded-Updated-Cutting-Edge-ebook/dp/B002WE46U
S1 E296 · Thu, August 13, 2020
Nic Peterson - How To Define Success To Reach Your Goals Faster
From being homeless to becoming a formidable strongman to switching gears to a successful business entrepreneur, you’ll really enjoy today’s show with Nic Peterson. We dive into his interesting past, how he’s been able to use his method of zero loss aversion to starting a host of various businesses, and how he’s partnered with some brilliant minds to not only better himself, but showcase his improvement to others and turning it into a well-known fitness and nutrition business. He also talks about the gym he started where he went from actually living in the warehouse-like building to transforming it into one of the biggest, highest priced gyms in the area, catering to high-end clients. In addition to all the companies he runs which include a specific type of mastermind, he chats about how he’s able to do it all, setting priorities correctly, and how you too can zone in to reach your goals as quickly as possible. If you like some of what Nic has to say, be sure to check out these past episodes with Dan Kuschell and Marx Acosta-Rubio that really hit home about taking aligned action to become the protagonist in your own life story. “ You may have priorities that are diametrically opposed. You have to pick one, then attack the other one. A lot of people want to have as much money right now as possible but they also want to have as many followers as possible, so you have to pick one. Make a bunch of money, then pay for followers or get a bunch of followers then make money from them. You’re not going to go anywhere if you are trying to maximize both at the same time. ” - Nic Peterson Some Topics We Discussed Include: How Nic went from homeless to making $100k with his mastermind Getting out of your slump with projects that don’t excite you Attracting high-end clients by saying the right words From powerlifting to losing weight and the birth of a nutrition company How to set your priorities to determine which one should come first Why not to name the puppy at the shelter - don’t even think about it! The four quadrants of action priority What is base knowledge disconnect and how to avoid it How to reach your goals even faster And much, much more! Resources From Nic Peterson: BumpersBook.com References and Links Mentioned: <a href= "http:/
S1 E295 · Tue, August 11, 2020
Mark Webster - The Most Effective Content Marketing Strategies
Mark Webster, one of the co-founders of Authority Hacker joins us today all the way from Scotland! This is such a cool site and one that we have referenced quite a few times around SEO. They also have some in-depth tools and reviews, and much like us, they only stand by products and promotions which they have actually used. Mark and his business partner Gael have a similar background to us, have content marketing as the core of what they do, and have been in business together for over ten years. Mark dives into their process of getting content created for their blog, their SEO strategy, and even their partnership. They have various authority sites and we break down what their authority sites are, how one sold recently for six figures, and their training on how to create one. Their model is very scalable, and they are sharing it freely on today’s show. Once you have listened, check out our shows with Hani Mourra and Luis Diaz on how to growth hack your content marketing. “ You probably can make a course. But building a few videos and calling it a course is about 10-15% of the work. All of the rest comes in with updating it, managing your customers, your community, the sales funnel, the sales cycle, getting new people in the store...all that kind of stuff .” - Mark Webster Some Topics We Discussed Include: How to develop an authority to replace your income from a day job Great tips with YouTube that helped skyrocket engagement Step by step method on how to rank a website Key questions to ask during an interview What makes a really good course creator Behind the scenes with Mark’s team and how he finds the best writers How to source great stock photos (so you won’t get a big bill like we did!) And much, much more! Resources From Mark Webster: AuthorityHacker.com Authority Hacker podcast Authority Hacker Pro course The Authority Site Model References and Links Mentioned: <a href= "https://www.amazon.com/Will-Teach-You-Rich-Second-ebook/dp/B07GNXPP4P/ref=sr_1_3?crid=JO2OSWVLPMQL&dchild=1&key
S1 E294 · Thu, August 06, 2020
Steven Kotler - How To Create And Leverage Flow States
We are stoked to have Steven Kotler on today’s show as this is one of those episodes we are super curious as to what he’s doing and wanted to dive into the massive body of work he’s done. Most of Steven’s work deals with flow and peak performance as well as converging technologies and futurism. He also does a lot of work with Peter Diamandis and has a new book co-authored with Peter, called The Future Is Faster Than You Think . This book is part of their trilogy of books and will show how you can combine these exponential technologies and systems and stack them. He also dives into why flying cars, blockchain, and other cool things like that are changing at a super rapid pace. We even talk about how this all relates to COVID as well as some actual benefits of the current situation we find ourselves in. This is a fly on the wall conversation talking about futurism, how to get into flow, whether you can get into flow synthetically, and how to change our brain’s default from thinking negatively. We also discuss your primary and secondary activities, which one you should focus on for fun and for work, plus Steven even told us which country is leading the charge in drone technology (and it’s not from where you think). We know you are going to love this show as much as we did, and when you are done be sure to check out our episodes with Craig Ballantyne and Dave Asprey for more discussion on living a high performing life. “ When you are talking about peak performance, there’s no such thing as a hack. There’s only one thing - there’s getting your biology to work for you rather than against you. ” - Steven Kotler Some Topics We Discussed Include: Which country now leads the world in drone technology? What’s cool with COVID The hippie speedball recipe for a quick boost Your primary and secondary activities and which you should use for work Ways to tell if you are in flow What the future holds for the middle class The faster way that we know of, to calm yourself down Everything you ever wanted to learn about rocket science in just one sentence And much, much more! Resources From Steven Kotler: Flow Research Collective <a href= "https://www.amazon.com/Art-Impossible-Peak-Performance-Prim
S1 E293 · Tue, August 04, 2020
David Jenyns - Business Systems That Create Time, Reduce Errors And Scale Profits
Today we are chatting with David Jenyns from Systemology who not only has an awesome voice but is a lot of fun to talk to. We dive into David’s history and how he was able to take an idea from a well-known book and have a unique success story with his own similar venture. We also chat all about his methods of systemizing his own businesses over the years, the benefits of bringing systems into a business, how to approach it with a simple checklist if you are just starting out, and how to hire someone to assist you in the process, if need be. David also gives us a great backstory of how he got the opportunity to work with a famous author, which in turn led to a boatload of other opportunities, all of which would never have happened if he did not have his own working systems in place. If the thought of becoming more efficient so you can get more time back is appealing, check out our shows where we chatted with Aaron Fletcher and Christine McDannell for more insight on systemizing your business. “ All the business owners do think that systems are important, it’s just never urgent. The biggest question I always get is ‘Yes, but where do I start? Where’s the system to systemizing my business? What’s the first 10-15 types of systems that I start with?’ It’s those types of questions that I want to address ” - David Jenyns Some Topics We Discussed Include: How to define the “Critical Client Flow” for your business A thought process for building systems if you are considering an exit strategy Why sometimes it’s okay to let others in your organization set the tone What happened when David sold Australia’s most loved sporting ground David’s unique twist on podcasting The absolute worst person for creating systems in your business How to discover your team’s yin to your yang And much, much more! Resources From David Jenyns: Systemology - David’s new book The Systemology Hub with tools and services to help you succeed The Business Processes Symplified Podcast References and Links Mentioned: <
Bonus · Sat, August 01, 2020
Therapy Sessions - Our Biggest Insights From July
Listen in as we breakdown our biggest insights from the month of July and share the things we're looking forward to in August.
S1 E292 · Thu, July 30, 2020
Zachary Babcock - From Prison To Profitable Podcaster
Zachary Babcock is definitely an interesting dude, and he’s got a supercharged, truth bomb podcast called Underdog Empowerment . He’s got a crazy history which you’ll hear about, where he had an addictive personality in his younger years which landed him in trouble, then took that personality and channeled it into a good thing for his business. We also dive into how he has grown his podcast show super fast and talk about how he’s mapped out 5-6 systems, making a killing with getting rankings, subscribers, and guests onto his shows. You’ll also get the backstory as well as some mindset stuff as to what it's like to go from being in prison to being a respected entrepreneur. This episode is not only fascinating, it’s very tactical as well. He’s a lot of fun to talk to, and he’s definitely an open book and shares the various scripts he uses when he reaches out to these people. After you’ve listened, be sure to check out the shows we did with Tyrone Shum and Joe Sanok for more insight and tactics to get your own podcast on an accelerated track. “ Before, in one week’s worth of time no one was giving me a chance, and now I’m interviewing Billy Gene and it’s just been a crazy, spiral of upwards momentum ever since. ” - Zachary Babcock Some Topics We Discussed Include: Booking your own podcast tour to up your rankings and downloads How Zachary is helping out ex-convicts to lead a better life Tips on how to run a contest to target the right listeners The perfect podcast pitch Creating your own “One Sentence Credibility Builder” Zachary’s Top 200 Script for getting consistent, 5-star reviews More tactics on how to book influential guests How to get your podcast guests to share the show when it goes live on their social media Using your dark side to do good stuff And much, much more! Resources From Zachary Babcock: PodcastPenthouse.com UnderdogEmpowerment.com References and Links Mentioned: 75 Hard Challenge King Sumo ClickFunnels <li style="font-weigh
S1 E291 · Tue, July 28, 2020
Roland Frasier & Oliver Schmalholz - How To Create Both Long And Short-Term Wins As An Affiliate
We have a special show today that we planned with two of our business partners - Roland Frasier & Oliver Schmalholz. We are talking about a new endeavor that we are involved in and thought it would be really cool to share, so our listeners can hear what we’ve been up to. It’s a new entity called Unicorn Equity , and we are working with Roland and Oliver in this new company, who are two of the most brilliant minds we know. Roland is a dealmaker extraordinaire, and he’s been doing all these online challenges where people are learning about all the different interesting deal structures he's doing to buy and sell businesses and to get a majority stakeholder ownership of the businesses so he can direct it. Then we have Oliver on the call, who is also a dealmaker plus a tech wizard and has figured out how how to build out this platform. Unicorn Equity gives us the ability to build a long term portfolio of asset companies, that we really like, as affiliate marketers. We don’t have to change anything, we are just earning into a company where we can pick and choose how much cash or how much equity we want to earn per sale. On the other hand, there are SAAS founders and software companies who are looking for marketing help and they’re willing to invest a portion of equity in their ownership of their company in exchange for that with that ownership being deferred into the future. You’re also going to hear about some creative deals that both Roland and Oliver have done as well as an epic challenge that Roland was working on that has gone really well. Plus you’ll hear an update as to what’s ahead for the next Traffic & Conversion Summit. We know you’ll enjoy our previous show with Roland too, where we discussed - ‘ How To Scale Your Business By Acquiring Other Businesses ’ and ‘ A Step-By-Step System to Decide Which Opportunities To Pursue ’. “ That's been a theme throughout my entrepreneurial career - to focus on subscription products, where you only have to make a sales effort once….then also leverage distribution channels on a success fee basis, onl y.” - Oliver Schmalholz “ I drove million roughly $1,300,000 in revenue to that over a six-day period as an affiliate and as the number one affiliate broke records and made several hundred thousand dollars and immediately realized that all I had done was built someone else's brand. While I liked getting the commission money it didn't make sense as a business model for me because I wanted to build wealth and the affiliate model as it is currently engineered is really a short term model .” - Roland Frasier Some Topics We Discussed Include: What to expect at the next Traffic & Conv
S1 E290 · Thu, July 23, 2020
John Ruhlin - How To Grow Your Business Through Giving Gifts
This episode is a real gift to our audience and after listening, you’ll totally get it! Literally. John Ruhlin, from Giftology , is on the show today and he is absolutely amazing when it comes to gifting with the right amount of thoughtfulness and meaning. There’s been a paradigm shift in marketing recently, so the idea of gift-giving is very timely and John has a knack for staying top of mind, and growing relationships and referrals all through the art of gift-giving. John works with some big companies and agencies and he discusses his process as to how to figure out what your intention is, what your strategy is, who to send the gift to, and what your budget should be. We go deep into how to pick the right gift, how much money to spend, what to do if you are just starting out and we also talk about how the power of gifting comes back to you as well as how to justify the cost to determine your ROR - return on relationships. We even talk about how to gift better to your spouse or significant other. At the end of the day, John wants people to show gratitude with action and not just lip service as this is something that can generate business and referrals with an impact that can last a long time. After you’ve listened, check out our shows that we recorded with Jordan Harbinger and Omari Broussard for more tips on relationship building and reaching out to the right audience for your business. “ If you take care of the family in business, everything else takes care of it itself. ” - John Ruhlin Some Topics We Discussed Include: How to work with your budget if you are just starting out Making sure you carve out time for gift giving (pun intended) How John got the attention of Jeffrey Gitomer Lessons learned from your girlfriend’s father How to surprise your wife or significant other with a gift that really makes an impact The 80/20 rule of proper budgeting for your gift-giving Why you want to avoid the “book launch” style of gifts Ideas to make your gifts even more memorable so that their kids will be fighting over it for generations to come And much, much more! Resources From John Ruhlin: GiftologySystem.com - download the free spreadsheet to see each step in the Giftology process References and Links Mentioned: <a href= "https://www.amazon.com/Giftology-
S1 E289 · Tue, July 21, 2020
Will Kleidon - The Most Innovative Company In The World Of Cannabis
Today’s show was such a fascinating conversation that we already have plans to bring Will back. This is a content-packed show where we talk about how cannabis is grown, how much use is possible with this, and how Will is spearheading this entire ripple effect using the cannabis plant. He is probably the most knowledgeable person we've ever talked to on the topic of cannabis and he has a storefront and experience center with massage, acupuncture, and a terpene mood lounge where they can custom curate where the cannabinoids go in the body. They also manufacture in Nevada and have a genetics farm in Oregon where they've developed a catalog of over 500 unique strains. Will has literally been studying this stuff for a long time and has connected with investors in Silicon Valley, in order to create an insane amount of patents for the usage of cannabis. He's working with craft beer companies, companies that make jets and batteries as well as some big companies in Canada. We also discuss the impact of farming and folks with PTSD. Will holds the patents on most of these items and he’s thinking five minutes ahead of everyone else. If you've ever been curious about what's capable with cannabis plants, how they're grown, the science behind it, and what they're actually doing in your body when you take them, then there are so many little nuggets of wisdom in this thing. We also talk about how to get rid of the high if you don’t want it anymore, almost instantly. When you are done, be sure to check out our shows with Theo Lucier and Joe Cohen for more insight into biohacking for better health and productivity. “ I just had this funny intuition that they were somehow going to be important. And it turns out with cannabis, it's a very unique plant in that it’s the most diverse terpene producing plant. So you can have one that smells like citrus, another one that smells like diesel engine and another one for pine. ” - Will Kleidon Some Topics We Discussed Include: How soldiers 100 years ago carried ganja hashish candies in their pockets - on purpose The benefits of flow engagement and how to hack your way into a flow state Terpenes, gamma rays, and endocannabinoid system optimization (trust us - it’s fascinating!) How to determine if you are more effective at producing cannabinoids naturally A look at the history of oxidative stress in society over the years The importance of being intimately interconnected with our ecosystem When cannabis was known as a “treasure herb” Take too much THC? Will has the go-to
S1 E288 · Thu, July 16, 2020
George Bryant - How To Create Raving Fans That Buy For Life
George Bryant joins us today, for a long awaited show and today we are talking about how to build better relationships with your customers and lists, and essentially how to make the people in your ecosystem love you and be excited to hear from you, which in turn will bring you profitable results. George has worked with and co-owned so many big brands, such as Adidas and Onit, has been a New York Times best-selling author, and is basically someone who is getting it all done and after listening to this episode you’ll understand why. George is also the type of guy who will walk into a high powered meeting with a blue mohawk and own the room. He covers a lot of ground in this show, and there’s a boatload of information you will be happy you took in. If this episode has you itching for more information about customer acquisition and balance between health, happiness, and making an impact on the world, be sure to check out what Josh Bartlett adds to the discussion as well as the show we mentioned with Aaron Fletcher . “ The best protective business mechanism that you’ll ever have is giving everything away for free because nobody buys the information, they buy access and accountability based on the best relationship. ” - George Bryant Some Topics We Discussed Include: How George is very intentional with consuming only 30 minutes of content a week The four steps of the customer journey Why you are retargeting all wrong How to think like Apple and Nike Why getting noticed on Tik Tok is not as hard as you think The approach that got a 61% recovery of cart abandonment The new paradigm of marketing, post-COVID and how you need to pivot for the long term The entrepreneurial shift from consumption to creating And much, much more! Resources From George Bryant: Mind of George References and Links Mentioned: George’s Facebook group - Relationships Beat Algorithms Are you ready to be EPIC with us?! Then grab our EGP Letter here ! FlowchartGroup.com - be sure to hop in our Facebook gr
S1 E287 · Tue, July 14, 2020
Kim Krause Schwalm - Why Writing Your Own Copy Is A Huge Mistake
If you did not already know this already, after to today’s show with Kim Krause Schwalm, you will definitely have the know-how to hire the best of the best copywriters, what to look for, how to compensate them in other ways so that you are creating a win-win partnership and how to structure deals with them. Kim has got an insane track record when it comes to copywriting and beating out a lot of the greats. She tells us the story of all the controls that were winning back in the day and how she beat out the best winning sales letter as a junior copywriter and broke the glass ceiling when she became the first female copywriter to ever get a Boardroom control. Even if you have some copywriting experience yourself, you know it’s not that easy to get the right person for the job, especially as sometimes we think no one will write the copy as well as us, especially in our voice. This show changed our thinking regarding hiring a copywriter, especially with the variety of ways to partner with someone who can support you over the long term. As business owners, we have enough things to do, so it makes sense and even though there’s a ton of value in learning copy yourself, it’s probably not always the smartest move to write your own copy for your own products. We will likely bring Kim back for round two, in order to dive into some deeper principles with copywriting skills. She also gave us some amazing resources as well so check it out, and once you’re done be sure to give a listen to our shows with Anik Singal and Justin Goff for more copywriting tactics. “ It’s not so much you want to improve your copy, you want to improve your sales results. Whatever it is you are currently using is not getting it done. ” - Kim Krause Schwalm Some Topics We Discussed Include: What to expect when hiring a copywriter Different ways you can price out the work for a win-win The beauty of some old school marketing techniques Why first is not always best How to find someone who writes in your voice but still writes to convert What to do when your copywriter falls off the grid How and when to offer incentives, royalty deals, and flat fees Why you may want to consider hiring a copy chief And much, much more! Resources From Kim Krause Schwalm: KimSchwalm.com References and Links Mentioned: <a href= "https://www.breakthroughadvertisingbook.com/lp1/
S1 E286 · Thu, July 09, 2020
Joey Gilkey - Sell More With These Simple Systems
Today’s show with Joey Gilkey is an absolute masterclass of his process as to how he is selling mega contracts to all sorts of companies. Joey’s business deals with high ticket sales and he’s got a system, processes, and playbooks for everything in the business. At one point, there’s got to be 8-9 of his core processes that you will be able to swipe, and you’re going to learn how to be better at sales, retention, and prospecting no matter what model you are in. There’s so much gold in this episode, that at one point we actually ran out of paper as we were taking so many notes ourselves. He also chats about why he focuses on retention, the 3 D’s for success, and how to dial in to find your ideal client. When you are done getting sales ideas from Joey, be sure to check out our shows with Steve Sims and Robert Stanley for additional ideas on how to get noticed and generating more leads for your business. “ The way I look at pricing is, the bigger the problem you can solve for a very specific type of person, the more you can charge. What comes with expertise is typically money. Get really dialed in who you serve and you will see that you provide a bigger value which will give you more confidence to increase your prices. ” - Joey Gilkey Some Topics We Discussed Include: How an old lunchbox led to a huge new client The hierarchy of the “Core Four” to get your agency to the highest level possible How to remove yourself from the connotation of sales being sleazy Tactics for prospecting your ideal clients How to get over the fear of charging what you are worth The Pipeline, Conversion & Economics model of growth Acquisition vs. retention and why Joey focuses on the latter And much, much more! Resources From Joey Gilkey: JoeyGilkey.com Tribe Outbound References and Links Mentioned: The Challenger Customer by Brent Adamson The Go-Giver by Bob Burg <a href= "https://www.amazon.com/ABM-B2B-Marketin
S1 E285 · Tue, July 07, 2020
Gabby Bernstein - Tools To Get What You Want And Free Your Mind
Tech gremlins aside, we finally got done with our awesome episode with today’s guest, Gabby Bernstein. It was a great conversation, and Gabby’s energy is amazing. We chat about her most recent book which is all about how to stay in that positivity mode. She has written a total of eight books and her latest book is called Super Attractor: Methods for Manifesting a Life Beyond Your Wildest Dreams . She’s a NY Times best-selling author who has worked with Oprah and Dr. Wayne Dyer and it was a massive honor to have her on the show. Gabby gave us some very practical tools to work through some tough stuff that we are all going through in our personal lives, especially now that we are in this new world. Especially lately, you really need to enjoy the journey, stop focusing on the hustle and grind and enjoy the hard parts and find the benefits of the pain. We chat about some of the methods Gabby uses to help us shift our brains when you are not enjoying the work to shift ourselves back into that place of peace. She also talks about what she refers to as her “Rage on the Page” method and the benefits of listening to a specific playlist while writing. When you’re done listening, be sure to check out our other shows with Chris Krimitsos and Susie Moore and we talk more about how to break down barriers that are limiting your potential. “ Fear really runs our lives. Every choice we make and every experience we have is based on fearful experiences from our history that have defined who we are today. ” - Gabby Bernstein Some Topics We Discussed Include: How to Gabby was able to bring herself back from hitting rock bottom to getting on Oprah The ‘Choose Again Method’, a simple tool to get you out of your fear-based story Some example conversations to have (with yourself) to get your brain on the right track The masterful way of journaling and combining “rage on the page” techniques How to access some of the hidden information in your brain Meditation and breathing techniques to let go of tension Gabby’s super successful, Instagram Live series which is getting people all over the world amazing results And much, much more! Resources From Gabby Bernstein: GabbyBertstein.com Dear Gabby on IG-TV <a href= "ht
Bonus · Sat, July 04, 2020
Therapy Sessions - Our Biggest Insights From June
We've got a Therapy Session episode for you today with some of our biggest insights from the month of June. Be on the lookout for more Therapy Sessions at the end of each month.
S1 E284 · Thu, July 02, 2020
Chris Ross - The Mental Game Of Selling
On today’s show, we are chatting with Chris Ross who gave us a total masterclass on sales which is pure gold. Chris is a fellow podcaster and runs TCR Consulting Agency and on today’s show, he does a deep dive into the conversations he has with his potential clients. He really gets into the mental game of sales and the mindset you need to have to approach it for success. He also shared with us his daily routine and his goal to improve each and every day by 1% as well as how to handle objections. It’s less about scripting and more about how your brain needs to be when entering into the conversation. Chris also has a podcast, aptly name the Win-Win Effect and on that show, you will learn sales at a level you most likely have never heard before, without all the questionable methods but selling with a giving, connecting, and problem-solving intention. You will definitely have some mind shifts and a-ha moments about selling while listening in, so check this one out. And once you are done, be sure to check out the show we referred to with Chris Voss (not to be confused with our guest) and with Marshall Sylver for even more success traits for being a great salesperson. “ If you are really struggling with your sales, and if you want to experience what it feels like to have zero buyer’s remorse, ask them “What, When, Why, How” questions. ” - Chris Ross Some Topics We Discussed Include: Chris’ method to make himself 1% better on a daily basis The importance of taking notes (and not on your phone) Some great examples of conversations when dealing with objections as well as getting your potential clients into the right frame of mind The international speaker who changed Chris’s life around Starting your day off right, without being overwhelmed by social media, and most importantly, being tied to your phone Examples of how some well-known people learn from their failures and how you can put this same thing into practice to improve How to set up the conversation right from the start to let them know you are working on their behalf Give us a shout at info@evergreenprofits.com if you have an idea for an awesome name we can attribute to all of our awesome listeners (because HustleAndFlowcharters is way too long) And much, much more! Resources From Chris Ross: Wi
S1 E283 · Tue, June 30, 2020
Erin Pheil - How To Change Your Beliefs To Change Your Life
Erin Pheil joins us on the show today and she is talking about how to get over mental roadblocks that get you stuck. These can be mindset blocks for anything, whether it be personal or business, and she gave several practical, tactical steps, and exercises that you can do to shatter those beliefs. It’s actually a fun, interesting process and Erin gives us real-world examples that are totally relatable. We even talk about some of our own patterns where Erin guides us through the steps to evaluate where they came from so we can uncover mental roadblocks in our business. Erin is so amazing, we even booked a follow-up call where she is going to continue to help us work through some of these other patterns. You will love this episode and Erin is going to get you unstuck with some simple questions and quick tactics that do not take long to do. Check out her company, MindFix Group which has some free videos and exercises on there, as well as information about hiring her to get a clear understanding of your current roadblocks and create a map of what a breakthrough would look like to you. Once you have listened, be sure to tune in to our previous shows with David Allen and Dr. Steve Ruden for additional insights on how to rock your productivity and erase those roadblocks that keep holding you back. “ It’s not what’s happening in your life that’s so bad, it’s how you are seeing it and interpreting it that’s making you so miserable. If you can change the lens through which you see the world, everything else can change too. ” - Erin Pheil Some Topics We Discussed Include: What the heck is mindful yawning and how to use it in a conversation (without falling asleep) Example questions to ask yourself to get to the root of your belief Beneficial ways to journal to help clear out limiting beliefs Real-world examples of dealing with common misconceptions that many of us learned at children How a mysterious illness changed Erin’s life forever The all too common imposter syndrome and Erin’s tips to help us get over that ourselves How to invoke Solomon’s Paradox to change your beliefs on your own That time you saw Santa at the mall and the real impact it may have had And much, much more! Resources From Erin Pheil: MindFixGroup.com <
S1 E282 · Thu, June 25, 2020
Adam Lewis Walker - Awaken Your Alpha And Land A TedX Talk
Adam Lewis Walker is totally in the zone in this interview and if you’ve ever wanted to get your message out into the world via the TED platform or are curious about the behind the scenes action there, listen in. We talked first, about how to get onto the TEDx stage, which Adam knows all too well. We also talk about how to “Awaken Your Alpha” which is the title of Adam’s TEDx talk as well as his book and podcast. Adam’s focus is all about getting the right mindset, confidence, and everything you need to push your life forward. With his podcast, he discusses how to get your own TED talks, debunking the process along the way as well as what to do at the talk, how to hone in your message to conform with their time restraints, and what to do once you get the talk. Oftentimes, people don’t do enough to leverage that publicity, so Adam gives us great information on what to do with that talk once you get it. So there’s the mindset stuff plus tactical stuff in this show, a double whammy! After you listen to this episode, be sure to check out our previous shows with Bedros Keuilian and Theo Lucier for even more insights on how to kick ass in life. “ You can overcome your environment, but you’ve got to accept the things you can’t control. ” - Adam Lewis Walker Some Topics We Discussed Include: The new world record Adam plans to beat What the heck is the Dickens process and how it will be super helpful to you The different levels of TED talks and how they are not all the same Tips to make your application stand out A simple exercise from the book to get your awareness of all things affecting your life, tuned in for clarity and improvement where needed The meaning behind “Awakening Your Alpha” Ways to bust through your “I can’t…” self talk How to dial in your message for your talk and for future events And much, much more! Resources From Adam Lewis Walker: Talk Xcelerator podcast Awaken Your Alpha TEDx talk Awaken Your Alpha podcast Awaken The Alpha book <a href= "https://www.talkxcelerator.c
S1 E281 · Tue, June 23, 2020
Mike Filsaime - Dissecting A FREE Funnel Builder
This is our second show with Mike Filsaime, who has been around forever in the online world and is a true pioneer in the industry. He’s got a new software called Groove Pages , which is an online page builder. The cool thing is that as of this recording, he’s giving it away for free! On today’s show, Mike chats with us about the evolution of this software, how it came to be, as well as the story of his past software platforms such as Kartra. He also gave us a video demonstration of Groove Pages, which you can see by checking out the link below, so be sure to check that out. While we may have been a little skeptical at the beginning of this conversation, by the end we were totally blown away at the infrastructure behind it. He’s making it awesome for affiliates to promote so you’ll definitely want to listen to this episode and follow along. Once you are done, be sure to check out the previous show we did with Mike as well as our episode where we chatted with Joey Xoto , who shares a similar story about creating a software empire. “ Page builders, webinars, membership platforms, affiliates, and sales platforms are all technology. You have to ask yourself when you go to buy something that you want to invest in - “Do I want to buy my technology from a marketing company or from a technology company?” - Mike Filsaime Some Topics We Discussed Include: The differences between Groove Pages and ClickFunnels The beauty of the “First tag wins” concept All the features of this new platform and what to expect in the months and years to come Why it’s a no brainer to sign up and share with others Breaking down Butterfly Marketing and the method of the viral marketing system How Mike went from making $9 an hour to meeting his future business partner on a yacht the next year All the tools, tier levels and promotional goodies you will need to set yourself up early in the game A small mistake made on the day of the big launch And much, much more! References and Links Mentioned: GrooveFAQ.com Groove Pages Check out our Facebook Live with Mike where you can see all the behind the s
Thu, June 18, 2020
Dean Holland - How To Make Affiliate Marketing A Main Income Source
Dean Holland created one of the first coaching programs we went through online and he’s been into creating info products and affiliate marketing for many years. He also has a book about affiliate marketing called The Iceberg Effect which you can get for free. On today’s show, you’ll get to hear Dean’s evolution which ties into a really solid affiliate system and where he also is helping a ton of people selling online. We reminisce about the early days of affiliate promotions all the way to what is working current day, and how Dean has found the perfect blend for his business of promoting his own offers with other marketer’s products which are a good fit for his audience, as well as some change in thinking over the years in regards to how he markets to the leads he gets. After you get your mind reeling with the possibilities, check out our other episodes with Navid Moazzez and our Therapy Session show we did earlier this year where we discuss more affiliate marketing strategies, what most affiliate marketers are doing wrong, and how to set yourself apart from the rest. “ I just came around to the viewpoint that if there is a complimentary software or something that I know can help my customers...why can't I be the one to provide that solution and everybody wins.” - Dean Holland Some Topics We Discussed Include: We reminisce about our own early days in the affiliate marketing game, even recalling who was our very first customer was (you’ll never guess!) How Dean’s wife actually beat his conversions even with an ugly funnel Why recommending other people’s product to your list actually increases the sales of your own What Dean is doing with his best performing broadcast emails The four most important things to focus on daily, which have a direct impact on revenue Dean’s observation with working with newcomers and the key things to get you moving towards your first sale And much, much more! Contact Dean Holland: The Iceberg Effect References and Links Mentioned: ClickFunnels The Iceberg Effect Just The Tips podcast <a href= "https://docs.google.com/spreadsheets/d/1TmVNWqB
Tue, June 16, 2020
Felicia Pagesh - How To Get More Sales From Your Existing Work
Felicia Pagesh joins us today for a great technical, tactical show where she dives into fun stuff such as conversion optimizations, webinars, landing pages, and other useful techie talk. It’s also a great show for those who love to understand the psychology behind all of this. We also discuss her four-step process for optimizing businesses and her corresponding worksheet that Felicia offers, which you can get for free. Felicia is so full of ideas she even has a whiteboard on the floor. She is a self-proclaimed ‘hole poker’, looking at things like funnels and seeing where there is room for improvement. After ten+ years of looking at similar things, it’s her superpower to look at a company’s marketing assets and campaigns and zero in on where a major impact can be had as well as offer insight as to how to cover up those keyholes to yield 6-7 figure results. There are only so many ways to build a funnel, and at this point, Felicia has discovered what most of them are, how long someone will view it, and how they will consume the information. If you enjoy listening to Felicia’s tactics, you’ll love even more branding insight from our shows with Billy Gene Shaw and Steven Sashen . “ You don’t have to create new content, to appeal to people with a new presentation or new concept, what you do is shift your perception around it and realize there are lots of different ways to get that content consumed. ” - Felicia Pagesh Some Topics We Discussed Include: Felicia’s four-step method to streamlining your business The two main things that work like gangbusters for her clients Tips for re-engaging people who have not consumed your entire webinar but have shown interest in your offer Key resources to have while you are building out your campaign Questions to ask yourself before you spend a huge chunk of time building a potential new business How to view your product or service in the eyes of your customer Multiple ways to deconstruct your webinar into multiple pieces of content And much, much more! Contact Felicia Pagesh: ActivateBranding.com References and Links Mentioned: ActivateBranding.com Designrr Felicia’s <a href= "https://
Thu, June 11, 2020
Ryan Levesque - 10x Your List Growth Using Quiz Funnels
This is a round two episode with Ryan Levesque, and this time around he is talking about his latest book, Choose. Since we are still in a pandemic during the recording of this show, we are talking about how during this quarantine time, Ryan is taking the time to do all these workshops and challenges to help people in a big way to learn about quiz funnels and actually start creating. Ryan also discusses all the benefits of using a quiz plus a ton of case studies with folks who have had great results. He’s going to walk you behind the psychology of quizzes, how to properly structure it, why a quiz can catch attention, and what happens after they take it. We also talk about the “Why” and the big ideas around how everyone can use these quizzes to ramp up everything in your business. One of Ryan’s own quizzes is adding 50,000 emails to his list every day, and he also will be holding a quiz funnel workshop live on June 15th, 2020. He will work with you on how to build out your own quiz funnel, the questions to ask, how to angle your products and offers and you can see all the details around that at HustleAndFlowchart.com/Quiz . When you are done, be sure to check out our previous show with Ryan where he goes into more detail if you are just starting out as well as our show with Neil Patel for more strategies on how to grow your brand. “ You begin by asking them a series of questions to better understand a little bit more about their situation. .. Instead of selling in a one size fits all way, you’re putting people into buckets. It’s an incredibly effective strategy for a number of reasons. ” - Ryan Levesque Some Topics We Discussed Include: How to structure your quiz Examples of businesses that use quizzes the right way (tennis, anyone?) The Band-Aid approach to helping your customers out The powerful psychology behind quiz taking Five top reasons to use a quiz in your business (and it’s not just about sales conversion) Common mistakes with quizzes and why yours may not be converting Different types of quizzes and which ones may be a good fit for your audience And much, much more! Contact Ryan Levesque: RyanLevesque.net References and Links Mentioned: HustleAndFlowchart.com/Quiz <a href=
Tue, June 09, 2020
Lisa Buyer - How To Use Social Media For Branding And PR
Today we are talking with Lisa Buyer and how she uses public relations and social media to get more PR. Lisa is a fellow podcaster, has a PR agency, and is also an author. You can get a free digital version of her book, PR Secrets , which is packed full of content and is basically a PR manual. Listen in as you’ll hear how Lisa discusses how to use social media platforms to get press, and how to use your content to get in front of the right media people and groups. You’ll hear all about Facebook groups, LinkedIn, Twitter, even Tik Tok and how to leverage them to get more media representation for your brand. We chat about some of the things she talks about in her book, where she covers a host of topics such as newsjacking, chatbots, futurists, SEO, visual reporting, podcasting, and what’s new in putting together a press release. This is similar to the way we are approaching our business, in outreach with other publications that can help spread our message, but also as helping them in turn. There’s a lot of content that we all create without thinking about, where someone will share that, feature a quote, or perhaps a podcast you've been on. These are all opportunities for you to build up this library and Lisa will explore how to take advantage of that in a clever way. After you’ve listened be sure to check out our shows with Molly Mahoney and Dennis Yu for even more tips on how to get the most out of your social media strategy. “ It's actually a great time to do ads because ads are less expensive. So combining the superpowers of public relations, SEO, and social, if you can optimize each part of that you're going to get the most reach and visibility, and all eyeballs are on digital right now. ” - Lisa Buyer Some Topics We Discussed Include: How to approach influencers on social media and why a big following isn’t always necessary Why you should include a media page on your site and how to make it easy for journalists to research everything they need to know about you Which social media platforms have the most traction A way to repurpose an article or blog post that is so simple, yet effective, you will wonder why you’ve never used it before Using Messenger as a way to communicate with journalists who visit your site The difference between marketing on LinkedIn and Facebook A clever way to use Tik Tok to your advantage, without having to make a crazy video Lisa’s big a-ha moment that she got fr
Thu, June 04, 2020
Greg Rollett - How To Leverage Massive Existing Platforms To Grow Your Brand
Greg is another awesome fellow marketer we got the chance to hang out with at Rich Schefren’s event in Florida, and luckily so as you cannot be around this guy and not have a huge smile on your face. He has amazing energy and ideas and on this show we cover a lot of ground with him. We also held a mastermind at Podfest, and the things Greg talked about there blew everyone’s mind in that room, so we wanted to share that in this show as well. Listen in as he explains how he got a partnership deal with Entrepeneur.com and his reality show onto Amazon Prime, and how he was able to make those deals with these high profile companies. He’s giving away amazing resources (one that’s so good you need to listen in to discover). Plus, while his business took a huge hit due to COVID, he reinvented his business model to create a brand new six figure business, all within a week. When you’re done listening, you can learn more about branding strategies from our talks with Steven Sashen and Marshall Wayne . “ It’s really hard to build an audience and you have to work your tail off...I look at, if I want to build an audience, who already has my audience that I can tap into and add value to in some way. ” - Greg Rollett Some Topics We Discussed Include: A resource that is so good, we can’t list it here (but listen to the show and you’ll find out what it is!) Matt reminisces about his very first band (and why they needed to change their name) How Greg is documentoring his tribe (yes, we created a new word) How to partner with the big brands - Amazon, Entrepreneur.com, and others Why mailing people stuff really helps you stand out (just like our newsletter that you can get in the mail!) How to have breakfast with Larry King (which just might lead to a book deal) The right way to crowdfund for projects, whether you are just starting out or if you have an existing audience What Greg would do differently now if he was creating video content all over again From one business tanking because of COVID to creating a brand new one all within a week And much, much more! References and Links Mentioned: The Ambitious Planner.com/Hustle - Check this out to get a free copy of Greg’s planner which includes 52 weeks worth of brand building video ideas Operation Undergroun
Tue, June 02, 2020
Pat Flynn - Affiliate Marketing Through Insane Value
Today’s show is a hybrid episode, as we recently had a 3-hour Livestream on Facebook where we spoke with a variety of guests to discuss affiliate marketing. Pat Flynn was one of our guests and he is one of those folks who teaches and does affiliate marketing in pretty much the same way we do, so the first part of this show is the interview we held with Pat. You’ll hear how he got started, what his process is, how he interacts with his audience, his tips for promoting products and ideas on how you can work with big brands to become known as the main expert for their product. Then the second half of this episode is where we discuss all the cool things that are working for us right now in our business with affiliate marketing. You’ll hear how we’ve been using Facebook and YouTube lately, tips for making demo videos, and a brand new opportunity that has come up for us, from all of our years of affiliate marketing. There’s a lot of strategies packed in this one, and after you’ve listened, check our previous shows we referenced. We discuss our Unapologetic Affiliate Marketing Strategies and making Affiliate Commissions & KSTs . “ If you consider and keep your headspace in ‘What does this make possible, what can you lean into, what’s that project that you always wanted to start that you can now start?’, then that’s where really amazing things and opportunities can come out of this for you. ” - Pat Flynn Some Topics We Discussed Include: How to think long term for the affiliate marketing win What’s working now for our business Strategic ways to use demonstration videos The many benefits of having a Facebook group and what you must do when setting one up How to set yourself as the expert user of a product What to do if you are just starting out Tips on how to build your audience The beauty of the product reference page Examples of targeting a niche within a niche And much, much more! Contact Pat Flynn: Smart Passive Income References and Links Mentioned: Learn Scrivener Fast MKBHD tech reviewer on YouTube Retargeting Recipes <a h
Thu, May 28, 2020
Michael Trainer - The Lessons Learned In A Pandemic
What do Dalai Lama, Terry Crews and Beyonce have in common? It’s today’s return guest, Michael Trainer. Michael co-founded a company called Global Citizen , which puts on some of the biggest events in Central Park, and also has a podcast called Peak Mind, where he talks to some really big name guests. Not a lot of folks have been through this, and on his podcast, Michael has a crazy good Rolodex, so that’s the caliber of people and conversations that he has access to and shares. The hosts are the ones who take all this in and we talk about the collective thoughts he has instilled from talking with the brightest minds. Today’s show is basically a philosophical talk that transcends into an actionable guide and at the time of our recording, we are chatting about all the big perspective changes we are still going through with the pandemic and the ways to set yourself right mentally. We chat about Michael’s upcoming book which is all about how he managed to get connected with all these big-name people. In addition, we talk about how we should be approaching the current state of affairs today and the mental state that we are all in during these interesting times. If you’re seeking even more habits to heal your mind and body check out our episodes with Brad Spencer and Corona Brady . “ Relationships are the true goal and I think podcasting is one of the great platforms and one of the great ways in which you can actually approach relationship building in this day and age. ” - Michael Trainer Some Topics We Discussed Include: Lessons learned from being a podcaster and connecting with others Tools and tips to boost your immunity and general well being The difference between being at cause and at affect and which one you need to focus on The simple but powerful ways to put your mind on track and let go of things that don’t serve you How Michael is navigating through these uncertain times How Fleetwood Mac and Tom Petty led to the creation of a new business Why you really don’t want that Lamborghini How to get your message past the noise Dealing with current day challenges such as homeschooling and unemployment And much, much more! Contact Michael Trainer: Peak Mind Podcas
Tue, May 26, 2020
Mark Joyner - Where To Focus For Exponential Wealth Growth
Today we are chatting with Mark Joyner, author of Your Roadmap To Money In 2020: A Cautionary Tale Of Hope . Mark Joyner is known as the father of internet marketing, having created the first pixel tracking, the first funnel, the first ebook publishing company, and the first one-click upsell. All of these terms we talk about in the internet marketing world were essentially invented by Mark. We are talking today about his roadmap which is all about the future, where technology is headed and how to apply it in your business and prepare yourself for the years ahead. There’s value in all of this and this is a layer where most people are not thinking. If you’re curious enough in what’s happening on a deeper level, it’s going to get you thinking in such a way that will only benefit you. So this is your opportunity to get ahead. Make sure you grab Mark’s report as well since, with everything we talked about in this episode, he goes ten times deeper. When you’re done, be sure to check out our show we recorded with Rich Schefren and Mike Koenigs , on the future of technology and how to keep up with ever-changing trends. “ Part of our existence is that life is warfare, so don't feel bad about having to do this as part of the grand design. I love using the military as a metaphor for many things because it is so apt for so many things .” - Mark Joyner Some Topics We Discussed Include: From being self-taught with no formal education to getting books published as textbooks How to go down the rabbit hole on a particular topic while not getting misled by the media Who can you really trust when watching the news? What is ‘The Big Five Phenomena’ and why it’s not necessarily a good thing Epistemological illiteracy and how it relates to your beliefs How the rate of paradigm shifts has constantly increased and what you can do to keep up What do Astroturf and Coco Puffs have in common? How to survive in this new landscape Untold secrets even with top-level CIA clearance Why the future is in the hands of entrepreneurs and how you can be a part of it And much, much more! Contact Mark Joyner: Simpleology.com References and Links Mentioned: Your Roadmap To Money In 2020: A C
Thu, May 21, 2020
Russ Henneberry - How To Create A Newsletter Business Using Curated Content
This episode is one of those blueprint episodes where once you grab the notes and listen through, you’ll have a business model that you could implement either as a brand new one or model in your own niche if you want. We’re talking with Russ Henneberry, who is the founder of The Clikk.com , a newsletter business with awesome open rates. Listen in as he gives us the play by play that goes into his business and how he’s got his advertising dialed in so he does not need a sales team. Russ has a huge history of content marketing in general and has worked for some really large companies doing a lot of interesting things. With his newsletter, he sends out a daily email to digital business owners and is able to monetize it through affiliate marketing and sponsorships. Most of his content is essentially curated that he finds around the web that is relevant to his subscribers. We really go into a lot of topics such as how to get better open rates with your emails, how to get better deliverability so they actually make it to the inbox as well as how Russ is able to locate the content to curate. When you’re done, get some more advice about success with newsletters from our conversations with Doberman Dan and MaryEllen Tribby . “ Every business has a couple of metrics that really need to be watched daily. And for us, open rate is that so it comes out that my advertisers are happy with the number of clicks they're getting simply because we're getting enough opens. ” - Russ Henneberry Some Topics We Discussed Include: Three different monetization models and how to make money from each one How to charge CPM’s for your advertisers How to get referrals for lead generation Various ways to use contests in your marketing for viral shares Tips on improving your email marketing How to use this method in your own business model Proven examples of email headlines to get yours opened When to segment your list and how to clean it up How to re-engage those who haven’t opened up emails in a while And much, much more! Contact Russ Henneberry: The Clikk.com References and Links Mentioned: The Modern Publisher The Clikk BuzzSumo <a href="https://www.buys
Tue, May 19, 2020
Susie Moore - Stop Seeking Approval And Attain True Self-Confidence
We loved speaking with Susie Moore, who has such fun energy, and today we talk about her recently released book, called Stop Checking Your Likes . Susie also runs a media company and has been on Oprah and the Today Show. Listen in as she breaks down all these limiting beliefs that a lot of us carry around unknowingly, and has some very simple ideas on how to deal with that because it’s not serving you. We talk about what it means to “stop checking your likes” as it's something that holds a lot of people back from growing their business since they are scared of what people might think of what they're doing, as the need for approval stops a lot of people from having those necessary conversations. We also touch on some PR strategies and some golden nuggets on how to get in touch with the right people in the media. After the show, make sure to listen to our previous episodes with Kamal Ravikant and Craig Ballantyne , which will give you even more insight on mindset, and how to focus more on yourself while you move towards your goals. “ Are we giving ourselves credit? Are we giving ourselves compassion? are we allowing things to be easy? I think this is the key to everything becoming far simpler in our lives and allowing us to be more successful ” - Susie Moore Some Topics We Discussed Include: How to get over the need for approval from others Why it’s a good thing to admit to not being the expert Ways to step away from constantly needing social media gratification How to find your customer avatar Ways to promote yourself using the power of the media Moving forward in your business via course correction and losing products that don’t serve you The imposter syndrome concept and how to use it to your advantage How to break down barriers that are limiting your potential And much, much more! Contact Susie Moore: Susie-Moore.com References and Links Mentioned: RocketReach.co Hunter.io Stop Checking Your
Thu, May 14, 2020
Mike Long - How To Create A "Pandemic Adapted Business"
Mike Long is a part of internet marketing royalty, and in today’s show, you’ll hear his story of where he started off back in the ’90s, made it through the dotcom burst and made his first million. Mike has learned and adapted through the years and there’s a lot of lessons that we walked through in this episode, which we can also apply now. He was also involved with many well-known milestones in internet marketing history and we talk about how we are going through a crazy time again where the economy is going to bust, and people are realizing that the internet has become vital to our world. We talk about what you should be leaning into right now, what things are making people lots of money right now, and how this is a masterclass of looking at historical evidence that directly relates to what we should be looking at right now. The way Mike has made his riches is to make other business owners aware of how to use these methods to save your business. Now is the time to double down on your skill sets and run towards the chaos. So strap yourself in, as you are in a real treat! And when you are done, be sure to check out our episodes with Moe Abbas and Abdo Riani to get more advice about sharing and monetizing your knowledge. “ If you're in business, those customers are your lifeline and any one customer can be a connector who’s going to bring back other people. ” - Mike Long Some Topics We Discussed Include: The story of the $1,000,000 day launch What Mike had learned from copywriting geniuses How a simple call to action on a legal pad led to the beginning of a business Lessons learned from the dotcom bust and how they relate to the pandemic today From humble beginnings to owning a Rolls Royce Vital services that will always sell Why you want to run against the crowd Mike’s award from his $50,000,000 funnel The “Perfect Storm” for a particular business model How to use the pandemic to your advantage and be a savior to your community And much, much more! Contact Mike Long: Cooked Up In Amsterdam References and Links Mentioned: FlowchartGroup.com - join our Facebook Group! OMG Machines R
Tue, May 12, 2020
David Wood - A Simple Framework For Handling Tough Conversations
David Wood has an interesting background, from working with various businesses to coaching sessions with prisoners and wardens in maximum security prisons. He is using the same mechanism across the board, and by listening to today’s show, you’ll have the opportunity to get it for free. You’ll also hear us doing this in a role play fashion with a real scenario that we had in our business recently. In this episode, we discuss ways to have difficult conversations with people that we know we need to speak with and how to approach having them, where you may be anxious or worked up about it ahead of time. If you follow this framework, then you really shouldn’t get too worked up, as it becomes a process, not a personal emotional thing. You’ll also realize that we are in our heads a lot, and anxiety pops up as we think of things that we consider to be reality, but this process will help to bring out a logical process where you’ll uncover what to do. It’ll work for your employees, your boss, your spouse, etc. and it’s a process about having tough conversations no matter who you are talking to. If this episode helps in ways to shift your own mindset around dealing with difficult situations, be sure to check out our episodes with Dr. Steve Rudens and David Allen as well. “ The last 25 years have been about the other stuff. It's about telling the truth….learning to actually like myself more has been the journey.” - David Wood Some Topics We Discussed Include: How to approach conversations you don’t want to have with your spouse, boss, employee, business partner, etc. How to deal with the “mouse in the room” (and it’s not by getting a cat!) How David helps his clients like themselves so they can love themselves more The tendency to gloss over feeling contracted and how to bring that to light What’s it like running this model in a maximum security prison Lots of examples on what to say when you are trying to begin the conversation Why just filling out the worksheet can reveal some a-ha moments and win over ego How this method works with our own real life example And much, much more! Contact David Wood: PlayForReal.life References and Links Mentioned: Download David’s worksheet for having these tough conversations
Thu, May 07, 2020
Dan Clark - A Tool For Sleep And Productivity That Works In 5-Minutes
We’re back and today we are chatting with Dan Clark, the CEO and Owner of Brain FM. You’ve probably heard us talking a lot about Brain FM recently, because we are generally nerding on it. This is a tool that plays music but it can help you relax, sleep, and meditate. By using this app you can get into whatever zone you are trying to get into, much quicker and easier. On the show today, Dan lets us know how this works, and there’s some legit data behind this as we chat about all the cool neuroscience involved. On the other side of things, he’s a productivity hacker and we dig into some of his best ideas that you can incorporate, and great habits to make the most of your time no matter what you are doing. You’ll be able to learn how to use these tools to get into flow and focus. After you listen, be sure to check out our other episodes with Angelo Sisco and Christy Whitman , for more golden nuggets of wisdom in regards to business, focus, and health. “ It’s really about the psychological triggers taking effect. And if you can have psychological triggers and the science in combination you’re on a rocket and that’s what we are trying to equip people with ” - Dan Clark Some Topics We Discussed Include: How Dan set himself up to work with an amazing company he loved and knew was on the path for success What’s up for the future of wearable technology Tips on how to increase productivity, especially when you are in a noisy, busy environment A simple trick to trigger your mind for success How to habit stack and use your calendars wisely Getting into a flow state, even if you do your best work in the middle of the night The interesting science behind binaural beats And much, much more! Contact Dan Clark: Brain FM References and Links Mentioned: Brain FM - sign up here and get 5 free sessions then, 20% off Freedom app to increase productivity Deep Work on YouTube Atomic Habits by James Clear <li style="font-wei
Tue, May 05, 2020
Tommie Powers - Why You Fail At YouTube Ads (And How To Solve It)
On today’s show, we are chatting with Tommie Powers, a/k/a “ Tommie Traffic ”. Tommie specializes in scaling growth and revenue online with paid media and video advertising, is a natural at looking at patterns and data, and he has used this gift to be at the forefront of online opportunities over the years. We chat about his early days being an undercover nerd which got him into the NASA Space Grant Program, then later in life as he stumbled upon making money with Google ads. We also talk about how he currently helps businesses with their creatives, how the current economy is affecting marketing costs, and why you want to take advantage of that, as well as how to reverse engineer successful campaigns without the use of blackhat tactics. This episode is stuffed with YouTube expertise, but if you’re craving more, go check out our conversations with Aaron Biblow, Triston Goodwin , and John Belcher . “ There’s a lot of people online, and they are looking for ways to either extend what they’re currently doing with this homebound situation or some people are looking to pivot. ” - Tommie Powers Some Topics We Discussed Include: How a near-death experience turned Tommie’s life around Media planning, and why everyone needs to do it first How the reduction in CPM’s are affecting the industry Why you should be spending money on ads now more than ever to grow your brand and be top of mind Yet another shout out to Dan! How to structure creatives for the best ROI The importance of qualifying your audience on your videos How Tommie handles research and reverse engineers winning videos And much, much more! Contact Tommie Powers: TommieTraffic.com References and Links Mentioned: Temi The Big Leap by Gay Hendricks Good to Great by Jim Collins Books by Dan Ogilvy</
Thu, April 30, 2020
Jay Abraham - Be The Victor, Not The Victim
Today we are talking to an absolute legend in the marketing world, Jay Abraham . Jay has not only written countless books but is the $21.7 billion dollar man and highest paid marketing consultant and has an uncanny ability to solve both complex and simple problems out there for business owners, whether it be underperforming businesses or employees transitioning to an entrepreneurial role. He has weathered four different recession type economies and with his expertise, you will get some actionable and tactical advice after listening to this episode. Jay is a high-level thinker and thinks of businesses in ways that most people don’t. We talk about how to combine one business with another and make it more profitable for everyone involved, and with this interview, we manage to get very tactical as to how to approach these conversations and contact these people. During this quarantine time, we have been learning a lot of strategies and methods that we should have been doing anyway, so these methods we discuss lately are relevant even when you are not in quarantine. After you’ve listened, be sure to check out the past shows we’ve done with Dustin Mathews and Bob Serling to give you some additional intake on creating successful business relationships. “ If you have not just critical thinking, but consequential thinking and you understand probability and outcomes, then it’s not as daunting as you think. There’s only a finite number of scenarios that will probably happen ” - Jay Abraham Some Topics We Discussed Include: Jay’s story about working with Robert Allen and Mark Victor Hansen on their book, Cracking the Millionaire Code Ways to ensure your mindset is in the right place Non-linear strategies that will put you ahead of the rest How to set up deal structures when setting up meetings How to approach businesses that need help and come out as their savior, while also creating a new revenue stream for yourself Why you should attend the ‘Aikido School of Marketing’ The right kind of connections to search for when looking at LinkedIn The beauty of business arbitrage, and a variety of ways to creatively put yourself in the middle What to do right now, to make sure your business is running most efficiently And much, much more! Contact Jay Abraham: Abraham.com <li style="font
Tue, April 28, 2020
Russell Brunson - Traffic Secrets To Get Your Dream Customers
We’re still in lockdown, but fear not, we still have our flow! Today we have a legend in our marketing space, Russell Brunson. Not only is he well known for his product on how to make a potato gun, but he is also the founder of ClickFunnels . He wrote Expert Secrets, Dotcom Secrets and today we are going to hone in on his latest book, Traffic Secrets. What we both love about this new book is it details the paradigm shifts that you need to go through to really understand traffic, and not just the ad networks but the business as a whole. Even though we had a briefer conversation than usual with Russell, this show is densely packed and we really got as much as we could in a shorter window. You’ll get to hear how he was able to get on The Profit show with Marcus Lemonis and you’ll also understand why you should be using these different traffic sources and what their uses are vs. the actual tactics, which you can get in his book, Traffic Secrets . Whether you are a novice or a veteran, we guarantee there are things you probably haven’t even thought about, and we cover this at a high level in today’s show. When you’re done, get some more funnel tactics from our talks with Dave Woodward and Nicholas Kusmich . “ My goal with this book was to get the whole conversation for all entrepreneurs to think differently about how to get traffic. There are so many ways to get traffic that aren't Facebook. Most are better, and nobody knows about it because they're all just focused on the one simple one that’s easy to do right now. ” - Russell Brunson Some Topics We Discussed Include: What you can learn from selling a DVD on potato guns Why you want to be the one spending the most to get the customer The Dream 100 concept, how we were able to use it to get Russell on the show, and how Russell uses it as well. Why you should understand the history of these various traffic sources so that they will reward you Russell’s new book and how it relates to his trilogy, which has been updated and expanded (and how you can get the new hardcover version along with a workbook to track your progress) How to build an affiliate army, and ways to entice them to continue to promote you, even if you are making the same offer for years Why amateurs only focus on the front end How to find out where your dream customers congregate And much, much more! Contact Russell Brunson:
Thu, April 23, 2020
Perry Marshall - Run Towards The Chaos
On today’s show, we are chatting with Perry Marshall, one of the most well-known business strategists in the world. Perry has a wealth of knowledge and discusses some of the key concepts from his books about evolution and the 80/20 rule. Listen in as we talk about how to pivot against the recent economical changes and make yourself stand out and move forward, by running towards the chaos. We also talk about Perry’s upcoming traffic seminar and how Perry has broken down the massive complex of traffic sources into four quadrants. You will learn how you can reach your customers in each one of these sections, even if you are only great at one of them, while also seemingly appearing to be everywhere on the internet. After listening in, be sure to check out our previous episode where Perry goes into depth about the 80/20 principle as well as more advice about finding your success with traffic from Robert Farrington . “Evolution is not survival of the fittest, it’s survival of the most cooperative and agile. ” - Perry Marshall Some Topics We Discussed Include: How to stand out and be of value during uncertain times The 80/20 rule and what it means for your business Why you should really run towards the chaos and how doing so over the years has proven to be successful in Perry’s life The best-kept secret in the world and why you should be grateful if you are in on this The social media maze and why you only really need to be great at one type of media yet still get ahead Why you should never, never, ever cancel a live event How to be the go-to person in the industry you know best Why creating hybrid models out of a catastrophe can actually be a good thing And much, much more! Contact Perry Marshall: PerryMarshall.com References and Links Mentioned: Evolution 2.0 book Definitive Traffic Seminar Memo from A Pink Koolaid Drinker 80/20 Sales And Marketing book <li style
Tue, April 21, 2020
Ilana Wechsler - The Missing Puzzle Piece To Paid Advertising
Today we are chatting with Ilana Wechsler who is a former data analyst, turned Pay Per Click marketing expert. An authority in both Google and Facebook advertising, she is the founder of boutique digital agency Green Arrow Digital which has managed over $30 million in Pay Per Click campaigns. Now, she runs an online training program, called Teach Traffic , where she teaches business owners exactly how to run profitable digital ad campaigns for themselves, without needing an agency. On today’s show, Ilana details her paid ad puzzle technique and how to make the different pieces of your marketing puzzle work together. We talk about the best way to target without a high ad spend, and how to make retargeting work for you the right way as well as the use of in-market audiences. You’ll also hear why you shouldn’t be really focused on one traffic source, as they all have their place, and each source can feed each other. When you hear the way Ilana matches it out with her traffic puzzle, it makes so much sense. Now more than ever, ads prices are dropping, while internet usage is extremely higher, so this is the time to hone in on your traffic and dial in your puzzle. After this episode, get more advice about how to run your ad traffic more effectively as well as get more visitors from Nate Broughton and Nicholas Kusmich “ If you can't find a way to make retargeting profitable in your business, then the answer is not more traffic. The answer is to change your offer, because clearly your offer is not resonating with your audience. ” - Ilana Wechsler Some Topics We Discussed Include: How to dial in your targeting on Facebook, Google, YouTube, etc. How to start with low hanging fruit first and expand from there What to do with your colder audiences How to use data from display targeting with your placement campaign How Google is shifting towards more identity-based targeting How to start small, be strategic and profitable instead of throwing away wasted dollars on ad spend How to get your fans to share and comment about your awesome offering The importance of brand traffic so you can send your visitors exactly where you want instead of Google (or worse, your competitors) And much, much more! Contact Ilana Wechsler: TeachTraffic.com References and Links Mentioned: <u
Thu, April 16, 2020
Rob Kosberg - How To Publish And Market A Book Into Millions In Sales
We’re back chatting with Rob Kosberg from Best Seller Publishing , another awesome friend who we connected with during our recent attendance at Rich Schefren’s event in Florida. Rob discusses his upbringing in an entrepreneurial family (which also included racing cars), how he survived through the real estate crash, and how advice from Dan Kennedy let him to publishing his first book way back in 2008 which led to major success as well as what Rob refers to as his “$1,000,000 mistake”. We also chat about the right and wrong ways to self publish, what to include in your landing page, which types of content work well, how to get yourself on television, radio and yes - even podcasts! There’s plenty of wisdom in this show, and by the end, your wheels will be turning as you think about becoming an author yourself. After you have listened and realized the opportunity behind publishing, check out our chats with Chandler Bolt and Tucker Max for even more insight and vision into the world of self-publishing. “ You want the media, not just for the leads, you want the media for a way to warm up leads in the future. ” - Rob Kosberg Some Topics We Discussed Include: How to get more qualified buyers in the door Who to go to for product fulfillment Why you do not want to work with a big publishing firm Examples of funnels for your book The best performing lead pages How to get hot leads literally - by actually lighting your book on fire?! How Rob is able to use ghostwriters to mimic the voice of the author Why you need to get on the radio and tv and the best way to get there And much, much more! Contact Rob Kosberg: BestsellerPublishing.org PublishPromoteProfit.com References and Links Mentioned: Audible ClickFunnels Brand Elevate Lulu <a href= "https://www.amazon.com/12-Rules-Life-Anti
Tue, April 14, 2020
Tom Kulzer - How To Ensure Your Mailing List Sees Your Emails
It’s been an interesting few weeks and in today’s show, we chat with Tom Kulzer, who is the founder and Chief Executive Officer at AWeber , a powerfully-simple email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 20-year history, Tom has nurtured AWeber from a small start-up to a robust organization that has enabled over one million customers all over the world to grow their businesses. You’ll hear us chat about how AWeber was founded and got its name as well as how the recent turn of events has affected email marketing. We also talk about a really cool way to turn your email into an interactive web page. More importantly, Tom discusses the all-important best practices of what to do and what to avoid when sending emails to your list and the determining factors that can potentially flag your messages where they may be seen less or even be flagged as phishing emails. When you’re done listening, check out some more email strategies from Travis Ketchum and Wilco de Kreij . “ I think it’s really important when you think about the folks that you’re communicating with as actual people and not ‘your list ’.” - Tom Kulzer Some Topics We Discussed Include: How AWeber got its name and will the real Mr. Weber please stand up The Whack-A-Mole game at AWeber which makes it a better platform for us all How the coronavirus graph has mirrored email marketing Entrepreneurial mistake #1 (are you doing this as well?) What to do and say in your very first email to your subscriber Why AWeber actually thinks your list should not be as big as you think What the heck is SPF & DKIM and how it relates to your deliverability The best ways to nurture your email list in order for your emails to actually get read A way to send out only one newsletter to both paid and unpaid subscribers, where the paid subscribers are not shown ads And much, much more! Contact Tom Kulzer: AWeber.com On Twitter @TKulzer On Twitter @AWeber References and Links Mentioned: Zoo
Thu, April 09, 2020
Matt McWilliams - How Anyone Can Recruit An Army Of Affiliates
Today we are chatting with Matt McWilliams , who works with some of the biggest names in our industry, such as Brian Tracy, Michael Hyatt, Lewis Howes, Ray Edwards, and Rich Schefren. We also recently worked with Matt as we had the pleasure of attending Rich’s event that was streamed live in Florida. Matt drops some golden nuggets on today’s show as we chat about how he transitioned from being a successful online golf instructor to running his own lead generation business to becoming known as “The Affiliate Guy”, a term well earned. Listen in as Matt gives advice on how to find the best affiliates, what to do if you are just starting out, how to run effective product launches as well as what not to say in your outreach emails. If you’re ready to take your affiliate income to a new level, be sure to check out these episodes with Dan Brock and Stephen Esketzis as well. “ To me, the single best way to disobey big tech and be platform proof, which means if Facebook were to go out of business tomorrow...is to have partners who have support you. ” - Matt McWilliams Some Topics We Discussed Include: What do Bill Clinton and launch promotions have to do with each other? How to email with efficiency without having to write a unique request each time Why you actually want to follow up over and over again (and over again!) Some easy ways to get someone’s attention without being spammy Why teaching golf to little old ladies in purple sweaters is not Matt’s life goal How one simple email to some competitors led to a flood of future opportunities Advice on how to promote a physical product (hint, hint - check out ours below!) Subject lines to get your requests seen And much, much more! Contact Matt McWilliams: Matt McWilliams.com References and Links Mentioned: Free Report To Find Your First 100 Affiliates RocketReach Hunter.io <a href= "https://business.linkedin.com/sales-solutions/cx/18/08/linkedin-sales-navigator?src=go-pa&trk=sem_lss_gaw&veh=LSS_Google_Search_NAMER_US_Brand-SalesNavigator_
Tue, April 07, 2020
Hani Mourra - Set And Forget Your Content Marketing
We’re big fans of Repurpose.io , so it’s awesome to have Hani Mourra on the show today. We use this tool to convert audio from our podcasts into videos that are uploaded to the major platforms and get our content out there for maximum visibility. Hani lets us in all the behind the scenes features and tips for best use of this amazing tool, as well as how he got started, following his entrepreneurial spirit from a very young age, enduring some bumps along the way and finally becoming the successful business owner that he is today. We also chat about how he was able to promote one of his first attempts at software even though he did not have a huge list or audience at the time. By falling his calling, and his hunches, he was able to create something of value and tweak it to offer a super cool tool, while listening to his customers’ feedback for continuous improvement. He also gives some guidance in regards to how to deal with the different platforms as well as mindset advice when it comes to getting those ideas out of your head and into reality. When you’re done getting software ideas from Hani, learn even more tips on how to stand out and make a difference by checking out our previous episodes with Aaron Biblow and Triston Goodwin and Mike Filsaime . “ You upload to Facebook and from there you can go everywhere. Upload, then turn on the captions and we can use those captions and burn them right into the video for you. ” - Hani Mourra Some Topics We Discussed Include: The birth of a software platform How to use the content you already have to create oodles more How the different platforms use your content in slightly distinct ways Hani’s video challenge results with LinkedIn How to offer your product when you are starting out with no audience Who remembers Blab? (R.I.P.!) The best content for your landing page when people are learning more about you Fondly remembering Matt’s days creating plugins A simple trick anyone can do using Facebook live to get even more content Crowdsourcing your product creation the right way And much, much more! Contact Hani Mourra: Repurpose.io HaniMourra.com References and Links Mentione
Thu, April 02, 2020
Anik Singal - Purpose Driven Copywriting
In this episode, we are chatting with Anik Singal who is putting out some amazing stuff with copywriting, conversions and running webinars. Anik has been in the online marketing business for quite some time, and he has an infectious, positive energy to his content, both on his videos, podcast and here on today’s show. Listen in as we chat about how he’s been able to create over a quarter of a billion dollars worth of business, and how he has seen marketing and copywriting change over the years. He talks about how he has pivoted to create value in a way that really resonates with people and turns them into happy customers. We also talk about his five-step process and how to create your story so that it leads to a natural progression into your pitch, without it coming off as sounding too salesy. When you’re done, if you’re looking for more advice on copywriting, check out what Kevin Rogers and Connor Gallagher talked about. “ As of 2020, my mission is to bring the message of good copywriting to 100,000 entrepreneurs. ” - Anik Singal Some Topics We Discussed Include: Anik’s copywriting skills and how he was able to make a quarter of billion dollars worth of sales online The evolution of direct marketing and how interactive marketing is changing how we sell things today The 5 steps to talking to your customers that will make them feel at ease, trust you and want to join your tribe How an unexpected, but special mentor changed Anik’s life forever What is the basis of “good copywriting” Why winning at copy and conversions is not as hard as you think And much, much more! Contact Anik Singal: AnikSingal.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here ! Check out these special deals for our listeners from our sponsors, LinkedIn Marketing Solutions and Easy Webinar . The SiIent Salesman by Anik Singal Conversion Academy 21 Day Challenge <a href= "https://www.amazon.com/dp/B00O5RR7QO/ref=dp-kindle-redirect?_encoding=UTF8&
Tue, March 31, 2020
Scott Oldford - The World Is Changing - Here's How To Respond
Today we are back, and we are talking with Scott Oldford who has an amazing story about how he was able to get back on track after being $1 million in debt. He talks about his rollercoaster trials as an entrepreneur as well as how he is coaching many super successful businesses and in doing so, why he is not necessarily focusing on strategies and tactics, but something much more important. We also chat about his thoughts about the future, what you should be focusing on both in a financial and mindset sense to prepare yourself for some major reactions to how people will be spending money and where they will be spending it. He also lets us in on some of the ways he coaches his clients so they can determine what needs to be fixed, where to best focus and what needs to be discarded. After you have listened, be sure to check out our shows with Ryan Deiss and Todd Herman for more insight on mindset and future trends. “ At the end of the day, you just need to turn off the news and say ‘What’s my opportunity, who can I help and how can I help get them the work?” - Scott Oldford Some Topics We Discussed Include: How to step back and make sure you are in alignment with your business The four-chair method for determining what’s missing from your business What to focus on in the months ahead The changes in the workforce now and how this will affect how we work for many years ahead What kind of businesses have a good chance for success during this time of change and uncertainty How Scott was able to get out of a million dollars in debt Why strategies and tactics are not as important as you think Making $3 million with online courses and spending less than $50,000 on ads And much, much more! Contact Scott Oldford: ScottOldford.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here ! Check out this special deal from our sponsor and go-to SEO research tool, Ahrefs.com . Trends To Watch In The Digital Marketing World - Ryan Deiss Creating New Identities to Achieve Your
Thu, March 26, 2020
Will Wang - The Cold Outreach Strategy Guide
We’re back and today we are chatting with Will Wang, who is a master at crafting interesting campaigns to get people’s attention. We cover a lot of specific examples too, such as how to get more affiliates to promote our products and how to create a cold outreach campaign to get that accomplished. There are so many strategies in this episode that you can swipe, whether you are a smaller operation or work for a large corporation. Will runs his own agency out of Australia, GrowthLabz and has created all these campaigns as a way to sell using modalities that are super unique and not commonly done. He has perfected this model and has streamlined to it to a point, where he has created a lifestyle agency for himself. We also talk about his early beginnings and the ups and downs of working for yourself, running his agency and getting to a point now where he is more focused, has much more time on his hands and is less stressed. In addition to all of that, we discuss his podcast at ContentDrivenBusiness . Afterward, round out your networking and LinkedIn know-how by checking out our previous episodes with Trevor Turnbull and Josh Turner . “ If I was trying to get on a podcast, I’d listen to 5-10 episodes and reference them and say what I liked...and then I’d look at where do I think I can bring value to your audience or what are you trying to get out of your podcast that I can help you with. ” - Will Wang Some Topics We Discussed Include: How to get on people’s radar through direct mail, LinkedIn, and cold email The overlooked importance of research and some tools to help ease that process How to leverage cold outreach to bolster your e-comm platform Benefits of lumpy mail and how to set your piece apart so that it gets noticed and opened Will’s multi-step formula for outreach which gets great conversions Some highlights from his client’s campaigns which have resulted in open rates over 70% Great ways to use LinkedIn for both outreach and advertising How to sell a big-ticket product or service Using LinkedIn ads in both discovery and follow up And much, much more! Contact Will Wang: ContentDrivenBusiness GrowthLabz Referenc
Tue, March 24, 2020
Luis Diaz - How To Growth Hack Your Content Marketing
We’re back with a podcasterrific episode. On today’s show, we’re talking with Luis Diaz and this show is super important if you’ve got any sort of media presence online. We’re talking about getting on podcasts, podcast growth (which is relative to any type of content), follow up and networking. Luis also has a book called “ How To Get Your First 100,000 Podcast Downloads In The First 100 Days ”. Luis has helped with launching over 37 podcasts in the last two years resulting in 3.7 million downloads! He does a lot of lateral thinking and it’s not the standard stuff about growing podcasts in general. He talks about how to get onto other podcasts and has got a total system behind the scenes. Luis has got such a cool perspective on how to get on other people’s platforms without being spammy and by establishing relationships. As you listen, you’ll see how he’s a growth hacker much like we are, and is hacking away to move the needle a little bit more, constantly experimenting and hacking his way to growing his podcast way up the charts. We also talk about what to do when you go on other people’s podcasts and you’ll see both sides of the coin, whether you have your own show or go on someone else's as a guest. If you’d like to hear more about jump-starting your path to success with podcasts, check out our conversations with Jordan Harbinger and Charley Valher . “ That’s something no one else is doing there, if you are a guest coming on...showing podcasters how they can help grow their podcast ” - Luis Diaz Some Topics We Discussed Include: How to follow up after reaching out to podcasters Our awesome new kazoo jingle! How to use Facebook groups in your podcast strategy Quick and easy email follow up that get great results A host of platforms to start advertising and how much of your budget you can expect to allocate for the best return The follow-up flowchart for podcasters A great way to get onto the top 10 podcasts in your niche And much, much more! Contact Luis Diaz: PodcastDomination.co References and Links Mentioned: Get your free digital copy of Luis’ book Steve Larsen ’s opt-in example for being a podcast guest <a href= "https://app.clickfunnels.com
Thu, March 19, 2020
Nigel Eccles - How FanDuel Became A Fantasy Football Empire
We’re back and today we are talking with Nigel Eccles, the co-founder, and CEO of FanDuel and now, in the same role with the app Flick . Listen in and you’ll hear us discuss how FanDuel originated, the differences between dealing with the government in the U.S. and Scotland and what the company went through when dealing with the legislature (to their mutual benefit). We also talk about how they were able to build traction and get the word out, especially to a targeted audience that is used to playing fantasy football within a specific time frame. We dive into Nigel’s latest venture, an app branded specifically to your community that allows you to talk directly with your audience and where you own the data. We also talk about the benefits of dealing with venture capital and why you may actually not want to go that route, as well as monetization techniques for your content. When you’re done get more insight about building an amazing business with Robert Farrington and Ryan Levesque . “ We said, what if we took that game and we made it faster, and we are going to have the game last a day. Then, we said you don't have to go and find a bunch of friends, you can actually play with anyone. And instead of just playing a ten-person league, paying $10 to win maybe $100, why don't you play in 100,000 person league where you can pay $10 and you can win a million dollars. ” - Nigel Eccles Some Topics We Discussed Include: Why working with the government to set rules is actually a good thing The beauty of being able to play fantasy football after the season begins The right and way and the wrong way to approach venture capitalist funding Yet another way podcasters can communicate with their audience and even monetize the show Who you should go to to get your idea validated Going into a new venture without knowing all the ropes Why paid content is still attainable even in this wave of the “make everything free” internet and how to approach that with your audience And much, much more! Contact Nigel Eccles: @NicelEccles On Twitter References and Links Mentioned: FanDuel Flick Zero to One by Peter Th
Tue, March 17, 2020
Sara Christensen - Cancel Culture: Can The Internet Boycott Your Business?
We’re back and on today’s show, we are talking to Sara Christensen who has five businesses in different industries over the past 25 years. Her largest business was a wireless communications consultancy that was doing $10 million in revenue per year and employed 75 people when she sold it. Sara also talks about the world of holding masterminds and how she is able to white label that for other brands, an interesting concept and potential way to expand your current business model. This episode is also really eye-opening, as Sara talks about how one little post sent her world in a spiral, leading to an all-out war waged on her business, thousands of hateful messages and even death threats. And while it’s something many of us never consider, this leads to a great discussion of how we are all at risk in this new age of technology, what you need to know to best protect yourself and how to defend your business and personal data to minimize being put at risk. After you’ve listened, be sure to check out our previous shows with Sunny Lenarduzzi and Brad Costanzo where we talk even more about branding, networking and leveraging your audience for long term growth. “ Who are we to be judging each other, and can we not have conversations that are nuanced and still be friends even if we don’t agree on things? ” - Sara Christensen Some Topics We Discussed Include: A little side hustle Sara started in elementary school! How being in the right place at the right time led to a completely new business opportunity The reality of how the internet takes away our humility The post that went viral insanely fast How the cancel culture has become so prevalent today Opportunities in having channel partners to expand your current business model How to remove yourself from the top people-search sites We everyone should take their privacy seriously Why should you really consider keeping your contacts offline and/or in-person as well And much, much more! Contact Sara Christensen: @SaraDefends on Twitter References and Links Mentioned: Waking Up with Sam Harris Reputation Defender.com </l
Thu, March 12, 2020
Trevor Turnbull - A Master of LinkedIn Shares His Real Secrets To Success
Today we are back, talking with Trevor Turnbull , one of the few guests who have made it back on our show for another round. On today’s show, we talk about what Trevor has been up to since the last time we spoke, how he has dealt with some major ups and downs, including going all in with a six-figure coaching program just weeks before his child was born four months early. We also talk about some cool things he continues to do on LinkedIn to get noticed, including his awesome ad to draw people in, how he’s dealing with the all-important content creation part of his business, and why you shouldn’t overthink it, plus some easy ways to use your existing content and repurpose it. Plus, there’s even more talk on mindset which everyone needs to hear. Afterward, round out your networking and LinkedIn know-how by checking out our previous episode with Trevor and our episode with Josh Turner as well. “ That’s where that alignment came in for me too...I can actually just focus on the things that I want to do. I don’t do payroll anymore. You have no idea how much of a relief that is. ” - Trevor Turnbull Some Topics We Discussed Include: Some news about Trevor’s business that you’ll hear first on our show Trevor’s ad copy for LinkedIn clients which is definitely ‘swipe worthy’ Content strategy tips and tactics Lessons learned from a mindset mentor The magic behind elevate & delegate How to have proper constraints in your work, so you fall in love with the process How to reassess your content that you feel no one is looking at or responding to And much, much more! Contact Trevor Turnbull: On LinkedIn Expert Selling Linked Into Leads, Inc. Trevor Turnbull.com References and Links Mentioned: The Expert Selling Machine Expert Selling Academy Danielle Grant <a href= "https://www.amazon.com/Scaling-Up-Companies-Rockefeller-Habits-ebook/dp/B00O5RR7QO/ref=tmm_kin_swatch_0?_encodin
Tue, March 10, 2020
Lisa Cherney - Why Being Yourself Is The Best Business Strategy
Lisa Cherney, now known as The Queen of Clarity, is the host of the ground-breaking confession-based GFR Podcast show for successful soulful entrepreneurs and founder of the GFR Squad, a lively community that is serious about embracing the GFR lifestyle and living a life without regrets. In this show, we dive into Lisa’s GFR Commandments and how these insights and confessions will help you determine where you may be stuck and whether you may be ready for a new strategy - what Lisa has coined as “Unmentoring”. We also get some advice in regards to our own business and how to deal with anxiety as we get more and more opportunities to speak on stage and connect with other podcasters. Lisa discusses how, just because something is successful and people like it, doesn’t mean you have to keep doing it. She always knew she had a low tolerance for not being happy, but now she knows her mission is to help other successful and soulful business owners GFR so they can get out of their own way and help more people. Once you’ve listened, be sure to check our shows with Aaron Fletcher and Jason Moffatt where we talk about having a successful business while also making time for your relationships and the ultimate lifestyle. “ The truth is that with all of the marketing, whiz bangy things that we all go to conferences to learn, and all the automation and new tech, the best way to stand out is to be ourselves .” - Lisa Cherney Some Topics We Discussed Include: What are the GFR Commandments and how they can help you get real with yourself Another shoutout to Steve! Why Lisa left a great paying job and how she was able to find her true calling, at a young age How to deal with self-sabotage Your personal evolution, how to be real to your audience even if that means being putting off others Why trusting your struggle actually helps serve your mission and your audience Several of Lisa’s “confession” questions which will really get thinking Why you may need to be “unmentored” And much, much more! Contact Lisa Cherney: Facebook Twitter Instagram <a href= "https://gfr.life/"
Thu, March 05, 2020
Garrett Gunderson - Rigging The Wealth Game In Your Favor
Garrett Gunderson is called a financial genius in entrepreneurial circles, but he wasn't born with a silver spoon. In fact, the son of a fourth-generation coal miner, Garrett’s blue-collar roots are what makes him so passionate about helping entrepreneurs build economic independence through his business, The Wealth Factory . In today’s show, we dive into Garrett’s simple upbringing and yet how he grew up with an entrepreneurial mind, even at a young age. We discuss the importance of traveling and gaining a sense of connectedness, how Garrett filmed his origin story and was able to break generational wounds of his grandparents only to go through various stages of what he refers to as the four losing personas with money. He also discusses how these four personas can be flipped around to benefit ourselves and others with a goal towards collaboration and innovation. If you want to transform your thoughts into profits, keep way more of what you make, keep and grow your money without sacrifice or delay, then Garrett is your guy. If you enjoyed this show and want to learn more about how to make your dollar go further while getting into the correct money mindset, be sure to check out our shows with James Altucher and Noah St. John . “ I’m looking to heal generational wounds, create a new story where our family can break the shackles of scarcity that came over with my grandfather as he tried to break free from poverty, and instead embrace abundance and purpose, understand value creation, and develop our gifts and invest in ourselves. That work really matters to me. ” - Garrett Gunderson Some Topics We Discussed Include: How Garrett’s humble upbringing changed the course of his life His 14 * 4 * 6 strategy that helps strengthen his marriage The four losing games when it comes to money - are you one of these? Discussing the opportunity cost of a glass of wine which Garrett had with his wife one night How Garrett is able to open up his client’s eyes to discover how to increase cash flow in their business Lessons learned from watching the world’s best comedians The mindset of money and how what we learn and hear growing up affects us The steps of the game of wealth and which important one you should focus on first before diversifying And much, much more! Contact Garrett Gunderson: WealthFactory.com/meg
Tue, March 03, 2020
Joey Xoto - The Story Behind A $30 Million "Simple" Software Empire
In 2012, Joey Xoto had just lost his job and was scrambling as he had to find a way to make $40,000 quick to pay for his upcoming wedding. Listen in as you’ll hear how Joey used his ingenuity and skills to connect with one of the most well-known marketers of the day and make a name for himself in the online marketing world with what he knew best his video creativity. From there, we discuss Joey’s ups and down in the world of entrepreneurism and how he’s gone the extra mile to set himself apart with his video expertise, creating such a buzz in the marketing world with his techniques, that he was copied over and over. We also talk about his tactics with promoting his software product, how he is able to outsource the content for his membership area and come up with new ideas. On another light, we dive into issues that many of our past guests have experienced as well, such as health problems, anxiety, and depression and tips to get past that, as well as Joey’s impressive, transformative health story, where he was able to lose over 100 pounds! If you enjoyed this show, you may find it pairs well with some helpful tips from Christopher Gimmer’s and Mike Filsaime’s episodes and their take on building a SaaS product, scalability and dealing with affiliates. “ I had one that did only $10,000 which probably sounds like a lot for some people, but for a launch it kind of sucks, especially when you have $20,000 you have to pay in prizes. ” - Joey Xoto Some Topics We Discussed Include: Joey’s humble beginnings and how he was able to create a buzz around his business when no one knew his name The beauty of outsourcing which enables Joey to keep focused on building his business Scarcity tactics when dealing with an evergreen product How Joey was able to grab the right people to handle their Facebook advertising for a win-win The beginnings of Viddyoze and how it’s been transformed into a multi-million business over the years Lessons learned from prior launches that tanked Our heartfelt conversations on therapists, life coaches and how to find the right people to help you with dealing with stress and anxiety Joey’s amazing transformation and how he’s able to stay ripped and keep the weight off Ways to deal with your ego and concerns about past and present, in order for you to stay more in the present And much, much more! Contact Joey Xoto: <li style
Thu, February 27, 2020
Gennaro Cuofano - How To Reverse Engineer Business Models
Today we are talking with Gennaro Cuofano, who not only has an awesome accent but runs an amazing site called FourWeekMBA.com . Ever since we hung up with our guest, we have completely nerded out on his site, as he does super deep research on every brand in the world. He basically looks at businesses and reverse engineers them by digging into their financial statements, how they get their traffic using various SEO tools, and then writes up these detailed blog posts about their entire business model. He dives into where their revenue comes from, where he sees them headed, and basically everything you could want to know about these businesses. The cool thing is it's very objective as he consumes content like crazy. Gennaro checks out a slew of business models, everything from affiliate marketing, freemium and subscription models, just to name a few. Imagine how many new concepts you’ll be able to come up with, or perhaps your customers have been asking for a specific model, but maybe you don’t know how to build it. We’ve recently been talking about the affiliate model and when we started digging around on Gennaros’ site we realized there is a lot more affiliate business than you realize, some being multi-billion-dollar companies. After you’ve listened be sure to check out our shows with Nate Broughton and David Sinick for even more content, research, and keyword strategies. “ If you think about business today, Google, Facebook, and Amazon, those are actually the gatekeepers of distribution. You are going through those gatekeepers to earn your customers, so you better understand how they work. ” - Gennaro Cuofano Some Topics We Discussed Include: How to reverse engineer other business models and why you would want to Listen to us nerd out about the Booking.com site, and how it’s broken down from an advertising and revenue standpoint How you can actually do this analysis for yourself Ways to learn about business if they do not have public accessible financial data How content is best consumed to help you learn and organize your understanding of various topics The difference between learning vs. internalizing Behind the scenes of Gennaro’s methodology How to reverse engineer other business models and why you would want to And much, much more! Contact Gennaro Cuofano: On LinkedIn</
Tue, February 25, 2020
Therapy Session - Behind-The-Scenes with the Legends of Online Marketing
We are back today with another awesome Therapy Session which we recorded literally right at the airport and before grabbing a flight back from Florida where we attended Rich Schefren’s “Coalition To Save Internet Business” live stream event where it was a who’s who in internet marketing. We got to share the cigar bar stage with such guests as Russell Brunson, Dean Graziosi, Jeff Walker, Dennis Yu, Perry Marshall, and Mike Fillisame among many others. We first attended a great mastermind, then shortly after that, Rich held his 24-hour live stream, where there were literally billions of dollars of net worth under one roof (plus thousands of dollars of alcohol and cigars). Listen in as we discussed some cool tactics we learned as well as insights into what makes some of the internet’s most successful entrepreneurs tick. We also talk about imposter syndrome, the importance of authenticity, and some of the many things that make Agora so prosperous. When you’re done listening, be sure to revisit the show we did with Rich Schefren as well as the show we had with Curt Maly where we talk more in-depth about best practices for moving your business forward as well as some additional Facebook ad strategies. “ Most of them are some of the friendliest, giving people and they are willing to share their tactics...that is why they succeed because they are so freely giving and if you ask them a question they are an open book .” - Matt Wolfe “ So as we talked to a lot of people around this event, you came to realize that the imposter syndrome is a real thing no matter what level you are at .“ - Joe Fier Some Topics We Discussed Include: The secrets of being rich…..podcast! Why imposter syndrome is spreading faster than the coronavirus and what to do about it (no masks needed!) Who we chatted with at dinner and some folks we finally got to meet in person after being connected to for years What people were saying to and about us, especially discussing something that we are doing which almost no one else is The difference between copywriting and selling using your own voice Trials and tribulations of some of the most known marketers and how they were able to overcome Shoutout to the dude we met on the plane And much, much more! Contact Us At: info@EvergreenProfits.com - We love hearing from our listeners! References and Links Mentioned: Coalition To Save I
Thu, February 20, 2020
Molly Mahoney-Leveraging Facebook For Free Organic Reach
We’re back! And in today's episode, we are chatting with Molly Mahoney of The Prepared Performer , who is legendary for her Facebook marketing skills. She’s a wizard at doing Facebook lives and getting organic reach. Listen in as we touch on Facebook ads and how Molly is able to get high ticket coaching clients, also right from Facebook. She is a wealth of knowledge and she also has a pretty cool deal with BeLive.tv where she's part of their team too. We have been trying to figure out how to get attention organically on Facebook, which has been dwindling for all of us lately, and Molly gives us some killer advice as she checks out our pages and answers our questions right on the show. She audited our Facebook fan page in real-time (and the results were not pretty), but you’ll be able to hear our new roadmap. We also discuss how to grow Facebook groups, how to get interaction on Facebook pages with her four step process for that, the value of your Facebook personal profile and what you can and can’t do with it. She also talks about the “social triangle”, crucial live strategies with a process to follow to get more engagement when you do go live, and she breaks down how she launched her camera confidence course. After you’ve listened be sure to check out our shows with Nicholas Kusmich and Curt Maly for even more tips on how to get the most out of your Facebook strategy. “ You want to ask engaging questions and you want to use the 80/20 rule with links. If you do a link, put it in the messenger bot so it causes people to engage first and then they get the link, otherwise, you are just driving traffic off of the platform. ” - Molly Mahoney Some Topics We Discussed Include: Shout to Steve! What strategies no longer work with Facebook messenger bots and what is working now How to get engagement using tools like Manychat and a hack for getting your videos shared after they connect with you on Messenger What the heck is the difference between GLAP & GLAM Molly’s roadmap on how to grow your bot list using content Examples of post content to use to help grow your audience and get more likes and shares (without using those exact words) The proper way to set up a Facebook Group, a Facebook Page & your Facebook Profile in a way that will keep you in favor with the platform The “Quesadilla of Awesome” method which will make you hungry for realizing all of your epic abilities A way to line out 20 things about yourself that will give you way more cont
Tue, February 18, 2020
Kamal Ravikant - How To Love Yourself Like Your Life Depended On It
We are back and in this episode, we got the chance to speak with Kamal Ravikant, someone we’ve wanted to chat with for a while, so we arranged our schedules to make this happen. This guy has lived many lifetimes already, and he’s experienced lost, distilled what he's learned from it and provides practical ways which helped him to improve his life and others in a very simple way. You may recall he put out a book called “ Love Yourself Like Your Life Depends On It “. We dive into the reasons why he wrote the book, the backstory and you’ll hear how his story was not what we expected at all in regards to how he got to where he is today. Kamal got so much feedback from his book which went viral, he decided to go back and rework it, adding some step by step advice, so it’s very fresh new content. It’s an expanded version with a boatload of practical advice including an actual manual in the book on how to proceed. Each step is broken down and he told us that he has not only learned a lot but gets a ton of feedback from people who reach out to him (he actually includes his email address in the book)! His ideas are not only powerful but the simplicity of it all is a winner. As you listen, you will hear us share some of our own struggles and Kamal’s input to those. You’ll also hear how even though he is deep into business, his talk is so intertwined and starts with making sure you have your stuff together internally. When you are done, be sure to check out some of our previous shows dealing with mindset and business with Nancy Marmolejo and Aaron Fletcher . “ It was in that moment of darkness, where I had nothing left to want to go on, I made a decision that I was going to get out of it. And how I did it, I don’t know where it came from but I wrote a vow to myself in my journal. It was a vow to love myself. ” - Kamal Ravikant Some Topics We Discussed Include: What happened when Kamal had a near-death experience recently and how he has rebounded How to figure out your physical well-being, relationship well-being, etc. so that your business will improve as well. How his first book when viral and all the new changes with this updated version A simple breathing practice you can use when dealing with anxiety What sets Kamal apart from so many other writers out there to really connect with his readers How to set yourself apart in your marketing and social media What Kamal learned from talking with a Nav
Thu, February 13, 2020
Rich Schefren - Big Tech Will Crush Your Online Business (What To Do About It)
Today’s show was a fun one to record, as we actually met in person with Rich Schefren, who was one of the first online marketers that we learned a lot from early on in our career. When we were starting out we picked up his free ebook, which has gone out to millions of folks by now. It was an honor to meet up with Rich and prior to this, we’ve had a lot of calls with him, as we are helping him currently with all sorts of podcasting insights. Listen in to hear about Rich’s upcoming new show, The “Secrets of Being Rich”. Also, in this interview, you’ll notice how he’s a master researcher, and learn about his in-depth processes for speed reading and digesting content to see patterns and trends for the future. You’ll also hear more about his upcoming event, the Coalition to Save Internet Businesses (which we will also be speakers at) and why everyone should attend. There are changes afoot and these big companies have monster control, so Rich lines out his expertise and future trends of how to make sure you’ll not get screwed by some of these trends that may blindside you. You are definitely not going to want to miss this live stream as well as this episode if you are concerned about the future of your business. After you listen, be sure to check out our shows with Ryan Deiss and Matthew Woodward for more about future trends in the digital marketing world. “ Very early on I realized it was better to be different, than just better. That’s always been consistent with all the stuff that I do. ” - Rich Schefren Some Topics We Discussed Include: How to have the power of your own closed-loop system Why you actually do want to give all of your good stuff! Rich’s upcoming live-stream event with some of the most brilliant minds in online marketing (including us!) and why you need to join in The commonalities between online and offline marketing How one little report changed Rich’s life in a big way The fundamental to operate your business going forward The importance of making affiliate connections Why today is the easiest it’s ever going to get to market on the big sites Why you should wear the same colored shirt to rid yourself of decision fatigue And much, much more! Contact Rich Schefren: Strategic Profits References and Links Mentioned: For Rich’s live str
Tue, February 11, 2020
Theo Lucier - How To Be Smarter, Energized, And Focused All Day
We are back with another awesome show with Theo Lucier with a boatload of information! You may remember we had Theo on previously and his episode was super popular as we talked about sleep, having more energy and the best supplements to take. As we come into the seminar season when a lot of events are happening, we realize that those events can be really draining as there’s a change in diet, you are away from your normal routine and you’re on your feet all day. If you are attending these events, we talk about how you can counteract these things. We also highlight how to prep yourself at home or at the office, and there’s a lot of supplement talk, habits, and practices - both free and paid stuff. You’ll have everything you need to not only succeed at home but also feel your best away from home as well. We also love getting feedback on this type of stuff, so let us know what you think about this subject and/or what types of subjects you’d like us to ask in the future and what types of topics you want us to cover. After you are done, you’ll definitely want to check out our previous show with Theo as well as our show with Joe Cohen for even more tools to add to your health and wellness library. “ Let’s just focus on your body first, because you don’t have to think about it, just do certain things and your body is provided the conditions it needs to begin repairing itself...and before you know it you can think more clearly and that’s when you have the energy and the willpower .” - Theo Lucier Some Topics We Discussed Include: The turning point over the last few years where ‘Hustle & Grind’ has changed to slowing it down and taking care of yourself first How to pick the right MCT oil to avoid the dreaded disaster pants The best group of supplements you will ever need, plus a shortcut to get almost everything you need in one capsule What the heck the Flexner Report is and why it’s affected the way we think about medicine today The one thing that 80% of folks in North America are lacking and what to do about it Why you can’t just think yourself better and how to use a bottom-up approach to attach depression, anxiety, and other health-related issues Tons of tips for attending events, and how to ensure that you will be on top of your game, even when you want to imbibe at that after-hours event after hours, (including the best ways to avoid a hangover the next day) So many amazing recommendations on how to supplement for the best results, where to find them all and which ones to take in unison and whe
Thu, February 06, 2020
Doc Williams - The Gary Vee Content Model 2.0
We are back and on today’s show, we are chatting with Doc Williams, an awesome guy who approached us to be a guest on our show. We couldn’t say no as we realized he came with so much value and a model that was easy to follow, that we really wanted to share it. Doc comes across as someone who has lived many lifetimes, going through a variety of businesses through the ages (even though he’s close to our age). He’s worked with ESPN, AppSumo, an Olympic medal team, he ran his own CrossFit gym, even a candy store! He’s done so many interesting things in his life, and he’s one of the very few people who have made the cut through reaching out to us directly with his model. He’s also worked with VaynerSports and is clearly someone who makes stuff happen. You’ll hear how Doc takes the concept of creating content, which can be super time consuming and leans into what your personality is best suited for, then repurposing that content in a way in which you are getting it in front of the right people. You’ll also learn which channels are working and how to set up your own content funnel to keep it as simple for you so you don’t get overwhelmed trying to be everywhere, all over the various social media channels. After you are done, check out our talks with Paul Clifford and David Sinick as we discuss content syndication, content upgrading and speeding up the process for promoting and creating content. “ If the opportunity is there, I just try to listen as much as possible...how could be of use. ” - Doc Williams Some Topics We Discussed Include: Matt was the first person in his high school to do…..? Listen and find out! What things Doc would do differently if he had to start all over again How Doc turned a reality show opportunity into a new business idea What type of content you should be focused on providing in your business and why you don’t need to be everywhere, all the time across social media Doc’s personality assessment test, why everyone should take it and how you can get a copy for yourself How to run tests of your smaller pieces of content to know what works and get the right feedback from the right people first What Doc learned from selling candy at a young age to his friends And much, much more! Contact Doc Williams: BrandFactoryInc.com References and Links Mentioned: Gary Vee’s <a
Tue, February 04, 2020
Chris Krimitsos - Get Over Your Fear of Failure In 7 simple Steps
On our last show with Chris Krimitsos we chatted about his podcasting event, Podfest . At a lot of events we’ve attended, there's a lot of chest pumping but Podfest was the first event where the consensus was more about supporting each other and collaboration. Ever since then, we’ve been obsessed with the Podfest community and started to ingrain ourselves into the podfesting world because we love that perspective so much. In today’s show, we dive into how awesome Podfest is, why you should definitely attend, all the cool swag and raffle items they have there, the special event that we are hosting this year, and so many other details that really sets this event apart. On the business idea side, just consider how many ideas are still roaming around in your brain, waiting to be acted on. What if you started that thing you always said you’d do, even if it was imperfect? We also chat about Chris’ book Start Ugly , how he got the idea, who the main characters are based on in real life, and why it’s important for everyone to read it because of these very reasons and more. When you’ve listened, be sure to check our previous show with Chris as well as our show with September Dohrmann for more tips on how to get the most out of attending events as well as for building systems not only for marketing events, but your business in general. “ You think because someone is more successful than you, they figured it out. The problem is everybody reaches a limit and they forget to start ugly again. ” - Chris Krimitsos Some Topics We Discussed Include: How to help us with our upcoming software How the Nintendo brand started (it’s not what you think!) The 7 step system to starting ugly which will get you started and continuing to move ahead What makes Podfest different from other events and why you should attend How Chris came up with his book idea and a quick summary of this call to arms to encourage you to take action on your ideas and creations so you can release yourself from the chains of perfectionism Why is Joe sitting in an old lady rocking chair during the show? Water parks, raffle items and dueling pianos - what’s not to love?! How to start ugly over and over to keep yourself out of a rut What Chris learned from interviewing a billionaire <li style="font-weight:
Thu, January 30, 2020
Bedros Keuilian - How to Cut the Bull and Kick Ass in Business (And in Life)
We’re back and on today’s show, we are joined by Bedros Keuilian who runs the Empire Mastermind and the Empire Podcast show with another one of our former guests, Craig Ballantyne. Bedros is a cool guy who discovered his passion for helping people early on in life. We talk about his interesting past and how his father helped his family flee the Soviet Union when he was a child plus how growing up a poor foreigner, constantly on the move helped him to become resilient and an influencer, even at a young age. We also talk about the importance of mentors and the various ways in which Bedros’ personal mentor assisted him, which led him to eventually having one of the most successful gym models, landing on the Inc. 5,000 list three times in a row, and hitting Entrepreneur Magazine’s list of 500 best franchises out of 175,000 franchises out there. When you’re done, be sure to check out our show we recorded with Angelo Sisco and Mike Matuz , fitness entrepreneurs as well who have figured a way to be their own boss. “ Even my business partner, Craig Ballantyne - I paid him to mentor me, and he paid me to mentor him years later as my business took off as I got better at selling high ticket prices. The point of this is, without mentors you’re not getting anywhere. ” - Bedros Keuilian Some Topics We Discussed Include: How Bedros and his family left the constraints of the Soviet Union when he was a child Growing up in the U.S., not knowing English and dumpster diving for food How Bedros went from being a fat kid in high school to getting ripped (even though he never did ask that girl to the prom) Why it’s important to constantly improve yourself, even if you lead a comfortable life (Rubik’s cube speedcubing, anyone?) Key lessons learned from watching The Sopranos What Bedros learned from his first mentor and how it shaped his life forever Changes made during the economic crash which led to a successful franchise offer Bedros’ early job working as a bouncer at a gay bar (and you’ll never believe who he met there!) How working out can improve your marriage, business and yes - even your health! The two kinds of people in life: which one are you? And much, much more! Contact Bedros Keuilian: F
Tue, January 28, 2020
Therapy Session 👥 Unapologetic Affiliate Marketing Strategies
We are back today with another awesome Therapy Session which we recorded right after we finished creating a training course over at WealthFit . Their process for creating courses is amazing, and one of these days we’ll make a behind the scenes video for you. This segways into our focus of creating more content for other platforms, such as courses. Also on today’s show, we discuss some things that have changed since our last therapy session episode, some areas in our business that will be given less focus and where we are headed going forward. We also had some a-ha moments lately, which has helped to really zone in on our future business plans and helped our creativity to really take off. We talk about our affiliate marketing strategies, what most affiliate marketers are doing wrong, and how to set yourself apart from the rest, to build up the most value and have a supportive, tuned-in audience for the long term. After you’ve soaked all this in, be sure to check out our shows with Dustin Mathews and Robert Farrington for even more insight on how to scale your business and capture an audience that loves your content. “ We masterminded a few days ago about how can we make this podcast even better, how can we make it more valuable to the listener, how can we provide even more freely and make it so people listening would go ‘Damn, I would have paid for this information’ . That’s really our goal with this show .” - Matt Wolfe “ We love to experiment and tinker and go down business models, of course, but we also love to share what we are doing and actually see results from other people .“ - Joe Fier Some Topics We Discussed Include: An update to our latest update and what we are really focused on now All the cool events we will be attending and speaking at in the next few months and how you can meet up with us How we realized where we should put our attention (and tips on how you can make the most out of your business intentions as well) One key thing we are doing with our affiliate traffic that almost no one else is doing, but is a huge asset to our business One of our latest “a-ha” moments, which seems so simple, but was a real eye-opener and led to a huge burst of inspiration for new ideas What most affiliate marketers are doing wrong and how to market products the right way so the big ad networks will love you What people really want when looking at products and how to convert search traffic into buyers Soooo many shout-outs in this epi
Thu, January 23, 2020
Nathan Hirsch - The 90-Day Rule For Making The Perfect Hire
We’re back and today we are chatting with Nathan Hirsch, creator of Freeeup.com (which he just recently sold) and the upcoming Outsource School . This whole conversation is around finding the right team members, what should of criteria you should have for finding the right team members, what sort of things you should hire for, how to hire if you don’t feel like you are ready financially, and pretty much everything you need to know about getting good team members in place and what sort of things to be prepared for in this process. Nate’s passions lie in running great companies but also hiring great people and having an awesome culture around that. We even touched on how the acquisition came to be and his exiting the business as well as the criteria Nathan set to make sure it was acquired by the right people who will run the business in almost the same way as he, in a way that is the most beneficial for not only his customers14 but his employees. After you’ve listened, be sure to check out our shows with Tim Francis and Gina Horkey for even more tips on how to find and hire the right people to make your business run as smoothly and efficiently as possible. “ If we were going to sell Freeeup, we had things that were important to us. We wanted to sell it to someone who wasn’t going to destroy and break it down. We wanted someone who loved the idea, loved the concept and was going to keep it and grow it .” - Nathan Hirsch Some Topics We Discussed Include: The importance of having a “Do Not Do” List for your VA’s How to interview potential new hires properly Nathan’s 90-day rule takeaway How to properly vet developers Which are the two best roles to hire for a VA at first How to hire a VA even if you have a slim budget How to build the right team and get them on the same page as you How to build an awesome company culture so employees never want to leave What to include in a great Standard Operating Procedure And much, much more! Contact Nathan Hirsch: Social media channels on Twitter , Instagram & Facebook The <a href= "https://fr
Tue, January 21, 2020
C.J. Martin - Building A Standout Brand In A Crowded Market
Today we are back talking with C.J. Martin, founder, and owner of Crossfit Invictus , one of the most premier Crossfit gyms out there and probably one of the largest as well. They are the most recognized Crossfit gym, based out of San Diego, and they also have online courses and trainings. For the last 11 consecutive years, they have had a presence at the Crossfit Games - the most elite of the elite of Crossfit athletes - with a team competing. A lot of folks know about Invictus, but C.J.. says there’s never been a focus on the brand, as his goal is to get to the core of the wants and needs of the people to make them better people. We talk about how he managed to build such a successful brand, and how his gym is doing very well while others have struggled. Also, we discuss the mindset traits he instills into his members which is very similar to the attributes that entrepreneurs have, and are qualities that can empower anyone. Listen in, as C.J. gets vulnerable talking about how the business almost went under, and how he persevered by challenging himself. And when you’re done, be sure to check out our shows with Marshall Wayne and Sunny Lenarduzzi on how to build a world-class brand that stands out. “ I just realized that my lifelong impact was not going to be there. I wasn’t sure that I wanted it written on my tombstone - ‘Successfully defended lots of Fortune 500 companies ’” - C.J. Martin Some Topics We Discussed Include: How to install discipline in your life (and in the lives of others) How Crossfit establishes mental toughness and stability The real meaning behind Invictus Why C.J. jumped out of a moving bus (and why that ended up being a good thing) Questions C.J. asks in the beginning when members sign up to put them on the right training path How his gym stands out from most others and how this benefits his members How C.J. was able to self fund a startup business and quit working his full-time job How being uncomfortable helps you move ahead, both at the gym and in life in general Establishing priorities and values that help establish your work/life balance The turning point that almost caused Crossfit Invictus to fail, and how C.J. was able to forge ahead And much, much more! Contact C.J. Martin: Invict
Thu, January 16, 2020
Nir Eyal - How to Control Your Attention and Choose Your Life
What better way to start off a new year than by listening to our show today with Nir Eyal. He’s a former Lecturer in Marketing at Stanford's Graduate School of Business and also taught at the Hasso Plattner Institute of Design. His first book, Hooked: How to Build Habit-Forming Products, is an international bestseller and taught Silicon Valley how to design behavior. His next book, Indistractable : How to Control Your Attention and Choose Your Life, reveals the Achilles' heel of distraction and provides a guidebook for getting the best of technology without letting it get the best of us. In today’s show, Nir dives deep into all the ways we get distracted in today’s world and best practices for becoming indistractable, so you can stay focused, get more done and still have time to schedule downtime, fun stuff and the things that you place your most important values on, such as health and family time. After listening, go check out our conversations with Brad Spencer and Henry Evans for more time saving tips on how to plan out your week for maximum efficiency and focus. “ The skill of the century is going to be to become indistractable. There’s going to be a bifurcation out there of two different kinds of people. The people who let their attention and minds be controlled by somebody else, and those who say, ‘Nope - I am indistractable’ .” - Nir Eyal Some Topics We Discussed Include: How to schedule time in your week effectively to get things done Why you should rip up that to-do list How to avoid fights with your partner about household chores Which technology to avoid and which ones will help you actually become more productive The magic of “timeboxing” your week Why you should schedule not only your work plans but your Facebook or other apps for downtime and even your nightly sleep Why everyone should make time for reflecting, even at work The right way to reinforce your identity to become empowered How to react to those annoying internal triggers And much, much more! Contact Nir Eyal: NirAndFar.com Resources Indistractable.com - If you buy the book, enter in your order number and Nir will send you a comp
Tue, January 14, 2020
Eric Berman - How Company Culture Can Make Or Break Your Business
We’re back today with another fabulous show, talking with Eric Berman who runs an awesome agency in San Diego and the best mastermind event we’ve ever attended with an amazing format and caliber of people, called SpeakEasy. Eric is a founder and partner at Brandetize Inc ., an interactive digital marketing agency who looks to make a positive impact by escalating authentic brands to their full potential. Eric has been involved as a founder and consultant for several companies and currently organizes several entrepreneurial and networking groups. His first endeavor was actually leading a team of over 400 employees in what was the first "facebook" before there was a Facebook back in the early days of the Internet. Side note - Eric' brother went on to be one of the founders of MySpace! Once you’re done listening, be sure to listen to our episodes with Lee Goff and Ralph Burns , for more insights on how to up your business and/or agency game. “ As an entrepreneur these are life lessons - you think that, what can go wrong and your untouchable. There’s always something. We never even thought that could happen. ” - Eric Berman Some Topics We Discussed Include: Why masterminding with your competition is always a good idea How Eric is able to run a successful agency with less than 20 clients who are all making a positive impact on the world Eric’s tips for running an effective mastermind The importance of company culture and how to run a business where your employees are looking forward to coming to work How Eric’s early days with certain entrepreneurs shaped his future business philosophy Hand picking your clients for a win-win A handful of fun activities that Brandetize does for their employees which go a long ways towards their welcoming environment How Eric handles never ending opportunities for potential business deals And much, much more! Contact Eric Berman: Brandetize.com References and Links Mentioned: Dumb Money Getting Smarter - Eric’s Facebook group for angel investment deals <a href= "https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837/ref=asc_df_1936661837/?tag=hyprod-20&linkCode=df0&hvadid=312106851030&hvpos=1o1&hvnetw=g&hvrand=
Thu, January 09, 2020
Sue Rice - How To Stand Out In The Inbox And Get 50%+ Open Rates
Nicknamed the ‘female David Ogilvy’, Sue Rice is a long-time marketing strategist, professional copywriter and international communications expert. She is famous for the award-winning copy she has written for countless entrepreneurs as well as prestigious companies such as Ericsson, LEGO, Nike, Salomon and Wrangler. Her specialty is email copywriting and her Done-For-You email sequences deliver record-breaking open rates (40%-60%) and CTRS (5-10%), boosting her clients’ sales and building their communities. You will really enjoy our conversation as Sue shares her wealth of knowledge and copywriting tips that she has amassed over the years. After you have listened, be sure to check out our episodes with Joy Houston and Adil Amarsi for additional tactics on writing amazing sales copy. “ You undercut your power when you need to be liked by everyone .” - Sue Rice Some Topics We Discussed Include: Ways to gather pain points of your audience Headlines that work to get those high open rates A copywriting trick that has proven results How to connect with your audience by watching Netflix The yin and yang of email marketing Why everything is the same in today’s marketing and how to set yourself apart What you should not be talking about in your message Storytelling tips to make your communications more interesting And much, much more! Contact Sue Rice: SueRice.com Email: sue@suerice.com - Sue works with people in a couple different ways. She has a lot of DFY services as a copywriter. She also has workshops and does copywriting critiques for people References and Links Mentioned: The Tall Lady With The Iceberg by Anne Miller Matt Furey’s coaching seminars Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. <li style="font-weight
Tue, January 07, 2020
Austin Sams - The 2 Hour A Day Business
Austin Sams helps Family Entrepreneurs who value time over money – but who also need to support their family – by sharing exactly how to leverage expertise into consistent income. After running several multi-million dollar businesses for someone else, he started over to prove that he could create a highly profitable business from scratch, without sacrificing his wife and kids. By applying unique strategies, he built a freedom business and now enjoys running a multi-six figure business, working 2 hours per day from home. He has some fresh perspectives that you are going to love to hear. We had connected at the New Media Summit and since we had so many enlightening conversations at dinner each night, we decided to record those here in this podcast for you today. Once you’ve listened, be sure to check out our previous shows with Aaron Fletcher and Jason Moffatt on how to delegate, automate and work less but still have the financial freedom you desire. “ Don’t live another day or week thinking it’s going to be better someday. By all means, if you have a good job and you’re making money, bank as much money in your own startup fund as possible and self-invest. ” - Austin Sams Some Topics We Discussed Include: How to set up your life and your business on your own terms How Austin was able to combine his marketing service with a SAAS model to create recurring income The importance of continuing to check in Austin’s 10 point checklist and a few steps you can take today to begin creating your ideal lifestyle How to correctly refer to your business to clients, present and future Austin’s super simple funnel that converts The parameters Austin set for his business which gets him only the clients he wants Questions to consider from a business optimization standpoint How Austin was able to get to a point of working only two hours a day Choosing the right business model for yourself Austin’s simple, attention getting opening for potential clients at his discovery meeting which works And much, much more! Contact Austin Sams: FamilyEntrepreneurs.com References and Links Mentioned: Are you ready to be EPIC with us?! Then
Thu, January 02, 2020
Tyrone Shum - How To Grow A Podcast Past 1 Million Downloads
We’re back again, this time with another podcaster, Tyrone Shum. He is running a massive podcast over in Australia and has one of the top podcasts in the real estate space called Property Investory with 1.3 million downloads since 2017. Clearly, Tyrone knows how to grow and monetize as well. You’ll hear some discussions about ideas we gave him and vice versa, as we are working well together. What’s really cool about his story is that he discusses his not only his successes but his fears around podcasting. He’s a very systematic guy, and he explains what his systems are and what he’s done to not only launch and grow his show but make money as well. We go behind the scenes on what we love and don’t love about podcasting, the insecurities about podcasting as well as how to get big-name guests on your show. Also how to maintain that relationship. This is basically a master class on growing and profiting with your show. The way Tyrone approaches podcasting is super cool and unique and the way he applies it to business is very strategic. He’s got so many different ways which allow him to stand out and grow the show very big. After you’ve listened to the show, be sure to check out the other episodes we mentioned that we recorded with Casey Zeman and Dennis Yu for more podcasting tips. “ When I spoke to a lot of listeners, they say the same thing...the reason why Property Investory stands out is because it tells a story. It’s not like any other podcast out there where you actually delve into the background where they grew up to all the way through to how they got started in property . ” - Tyrone Shum Some Topics We Discussed Include: Some growth and monetization strategies that even we were not aware of What we love about podcasting and some things we are not entirely fond of as well How to attract big-name guests to your show, and once you’ve connected, how to continuously maintain that relationship Tyrone’s ideas behind his membership model How he has been able to leverage his relationships for some big affiliate income Ten growth strategies and 7-8 monetization strategies, not including those boring ones we all know Why Tyrone’s listeners tell him constantly that his podcast rises above all the rest Some tips and tricks he learned while working in real estate previously that helps keep him top of mind And much, much more! Contact Tyrone Shum: <l
Tue, December 31, 2019
Therapy Session 👥 The Biggest Lessons Of 2019
Happy New Year’s eve to all our listeners! We’re back for another episode of our Therapy Sessions and today, we have our core team together, including our Operations Manager, Shannon Lemon. What better way to end the year than by reviewing the last twelve months, and all the surprises, pivots, amazing things that happened and some stress points as well. We also discuss our goals for 2020, both personal and business, and what we’ve gleaned from the past year that will keep us focused in the year ahead. We talk about how much we hate social media, how we are each tuning in to our strengths to make our systems even more dialed in plus some great opportunities that have come our way. Plus, we are super excited to be speakers at a few amazing events next year, as well as our mastermind we are holding in the spring. After you’ve soaked this in, be sure to check out these other episodes on how to dominate with your own business featuring Craig Ballantyne and David Allen as you ring in the New Year. Wishing you all good health, meaningful connections and prosperity in the year ahead! “ When someone leaves a company, it really stress tests your systems and you figure out where you can shore up the systems. When they left, we found some of these systems weren’t developed quite as good as we thought they were. We found the blind spots as a result.” - Matt Wolfe “ It’s so simple to overcomplicate things, especially when you are online being presented with a lot of opportunities, partnerships and affiliates. There are all these splinters of attention and energy and when you are dealing with a whole team...it can bring a lot of stress .” - Joe Fier “ Working from home is not for everyone..if they don’t buy into your vision and where you want to go and contribute to that vision, you’re not going to have a lot of success with your employees. ” - Shannon Lemon Some Topics We Discussed Include: Why we sometimes fight like an old married couple and why it’s actually a good thing as business partners Our 2019 review and some of the tougher moments The many ways how Shannon has helped us immensely The importance of company culture and vision for your employees How we hold our team calls and why it’s key when you have remote employees Our goals for 2020 both business and personal Some big changes that may take a little longer but will have a huge impact A few ways you can see us in person next year at some super cool events! <li
Thu, December 26, 2019
Joe Sanok - How To Leverage Podcasts To Grow Your Business
Today we are talking to Joe Sanok, a TEDx and keynote speaker who happens to have #1 podcast for private practices, The Practice of the Practice Podcast . We actually met Joe at a mastermind event and we were blown away by what’s he’s doing in the podcasting space, so we invited him on the show to share, and we promise you will not be disappointed. He’s got a lot of listeners and has niched it down to people who have private practices. Joe’s podcast gets 100,000 downloads per month and today’s episode is full of rich content. We talk about what to do if you are just starting out, the best way to get super fans quick, how to reach out to influencers as well what questions to ask before you put together your first product for your listeners. He’s also got smart ways on how to monetize and grow the podcast to turn listeners into customers. When you’re done listening, be sure to check out our other shows with Nicole Holland and Esther Kiss , for more podcast tips, strategies and how to get on those shows you want most. “ Owning your uniqueness and your quirkiness is the thing that really helps you stand out in your podcast. ” - Joe Sanok Some Topics We Discussed Include: How to make money off your podcast How to make sure your podcast keeps growing Joe’s 5 step process for launching your podcast What content should be included in your first handful of episodes Strategies on how to grow your list from your podcast Joe’s productivity tips How to get superfans Specific things to avoid when starting out with your podcast Joe’s awesome events and how he gets both speakers and sponsors, as well as volunteers to make the event a success And much, much more! Contact Joe Sanok: If you are just starting out visit PracticeOfThePractice.com/start to get a 28 step checklist If you want to learn more about next level practice, visit PracticeOfThePractice.com/invite And for higher-end services, visit PracticeOfThePractice.com/apply Podcast
Tue, December 24, 2019
Markian Sich - How To Create Passive Income From Real Estate
Markian Sich is not only one of our biggest fans and listeners, but he has also put into practice a lot of the things we talk about. He’s a third-generation Ukrainian immigrant who learned about the opportunities that our great country provides its citizens and as a result, he started to pursue real estate investing as a method of securing his financial future. He’s an active duty Marine who teaches what he has learned about real estate investing to others in the military through his course and community at Active Duty Passive Income . We talk about the benefits of owning a turnkey property, what to look for when investing in real estate, different ways to monetize your investment and some of the first steps you can take towards creating passive, mailbox income for yourself. When you’re done, be sure to listen to our shows with Scott Carson and Cory Boatright as we discuss more ways to create real estate wealth, how to buy a property with no money down and the treasure trove of real estate they people are ignoring. “ All these light bulbs went off and I realized what, in my humble opinion, what makes America tick and what was the cornerstone of American wealth is that it’s real estate ” - Markian Sich Some Topics We Discussed Include: What to look for in your first investment property How to be sure you are running the numbers correctly Why you don’t even need to live in the same area that you are investing in Defining syndication deals and which one may be better for your real estate growth How those in active duty are able to buy their first property, even if they are moving from station to station Limited partners, general partners, and accredited investors and how they relate to investment opportunities Ways to start out with investing, even if you are not in the military How to use the 1% rule in your investing strategy Why Markian prefers to have monthly checks coming in over traditional savings How to create the proper system and surround yourself with the right team And much, much more! Contact Markian Sich: ActiveDutyPassiveIncome.com Check out Markian’s book: Military House Ha
Thu, December 19, 2019
Russ Perry - How Design Pickle Built And Scaled A DFY Design Agency
Russ Perry is the Founder and CEO of Design Pickle , the world’s most successful flat-rate graphic design service and we are big fans of his products. On today’s show, we talk about Russ’ thought process of creating a subscription business, which is being modeled many times over and how his success is based on filling a huge need in the market. We also chat about how he’s scaled up, has been able to step away, plus the importance of creating job roles to avoid hiring the wrong person. Russ also talks about the importance of being authentic, how he got a ton of business by dressing up as a giant pickle and why your business really needs to focus on creativity in order to stand out from the rest. He also discusses the book he wrote about dealing with addiction and how he was able to break his own dependence that nearly cost him his marriage. Once you’ve listened, check out our episodes with James Schramko and Aaron Fletcher on creating thriving memberships to round it out. “ We’ve had companies like that clown training school, we’ve had a custom condom design company...at the end of the day, it came down to is the business mature enough to have an ongoing marketing system and do they have someone who’s dedicated to running it. ” - Russ Perry Some Topics We Discussed Include: The number one thing your business needs to focus on How kids today are consuming content and why this matters to your business How to get your designer to be even more amazing than usual How to create a brand that the future consumers of today will love How to be more authentic, fun and memorable Russ’ daily routine How Russ went from a struggling marriage to a now successful relationship The podcast he and his wife have co-created and his goal for it to be #1 with entrepreneurial couples And much, much more! Contact Russ Perry: DesignPickle Russ Perry on Instagram RussPerry.co References and Links Mentioned: Good To Be Home Podcast <a href= "https://www.amazon.com/Ride-Lifetime-Lessons-Learned-Company-ebook/dp/B07PF6XTD8/ref=sr_1_3?keywords=Bob+Eiger+leade
Tue, December 17, 2019
Theo Lucier - Actionable Biohacks To Improve Every Aspect Of Your Life
You are going to absolutely love today’s show as we go the extra mile talking with Theo Lucier, a biohacking entrepreneur who shares a wealth of knowledge on everything from brain health and depression to getting better sleep. We talk about his early beginnings, growing up on a farm in rural Minnesota, to becoming a collegiate athlete in Olympic style Tae Kwon Do, then starting a real estate business during a market crash and how he was able to come out ahead by marketing towards a very specific niche. We also discuss how Theo ended up hitting rock bottom with massive burnout and how he went all out researching biohacking, health, and wellness, coming out a new person, stoked on life. Theo has a passion for this subject and has created supplements and a system on how to stop burnout and start recovering the right way. Once you’ve soaked all this amazing information in, be sure to listen to our shows with Joe Cohen and Dave Asprey to round out your health and wellness process. “ For people that are beating themselves up for not having willpower, for feeling depressed, for feeling pessimistic, you need to know that you can’t think your way out of it and it’s not a lack of willpower that’s causing this problem for you, it’s actually something physical going on in your body that has a physical solution. ” - Theo Lucier Some Topics We Discussed Include: How Theo was able to come ahead in his real estate business A pivotal depressing, yet enlightening moment in Theo’s life that turned everything around The effects of blue light on your health and ways to prohibit the absorption of it into your system The negative attributes of your cell phone and the best way to limit them How leaky gut health affects your brain Why you can’t think your way out of depression How to properly turn off damaging EMF waves that can affect you while you sleep Theo’s vitamin stack and why certain vitamins should be taken in unison The benefits of essentials oils And much, much more! Contact Theo Lucier: Theo@BurnoutDetox.com References and Links Mentioned: Joe Rogan’s podcast with Malcolm Gladwell RF Safe <a href= "https://tarriss.com/products/godark-privacy
Thu, December 12, 2019
Jordan Harbinger - How To Build Relationships With Celebrities and Influencers
Jordan Harbinger has one of the most popular podcasts in the world, The Jordan Harbinger Show and in this episode, you’ll hear Jordan talk about the brilliant idea behind how he got started, how he was able to come back in force after leaving his last show and how he’s able to grab fans for life without doing any complicated, costly or time consuming. Jordan is a super fun guy to talk to, and when you listen in you’ll see how it’s no surprise he has a successful show with an engaged audience. We talk about how he’s able to build long-lasting relationships with celebrities, scientists and fans and his go-to method for being able to interview guests anywhere in the world. When you’re done, make it a podcasting master class, by tuning into our shows with Jonathan Rivera and Charley Valher . “ Why would you mistreat or ignore somebody who’s already listening to you and then go spend $58 or even $58,000 on Facebook ads and then you’re acquiring new show fans when you couldn’ve retained one and made them a fan for life for ten seconds of your time. ” - Jordan Harbinger Some Topics We Discussed Include: How Jordan sold the same course to both men and women, by marketing it differently Jordan’s views on YouTube and how he’s confident about his success there even without doing a lot of promotion How Jordan is able to get true, lifetime fans and why you should too Marketing with SMS, why you should consider it and how to do it properly How Jordan was able to start a new podcast from scratch with great results and a fast growing audience An important reason why he uses a video camera with his podcast Different ways to engage with your fans for longevity And much, much more! Contact Jordan Harbinger: JordanHarbinger.com The Jordan Harbinger show @JordanHarbinger on Instagram and Twitter References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes f
Tue, December 10, 2019
Larry Ludwig - Selling an Affiliate Site For $6 Million
On today’s show, we are talking with Larry Ludwig who has over twenty years of experience creating and promoting websites for himself and others. He's personally worked with clients such as JP Morgan Chase, Lenscrafters, T. Rowe Price, IBM, Comedy Central, GM, Thought Catalog, and Nielsen. In 2018, he sold his investment review website, Investor Junkie for $6 million. Listen in to hear how Larry built up his site, making revenue without having any products, focusing on reviews and comparisons for affiliate income. We talk about the right way and wrong way to build your site with the best SEO practices and how to create a great user experience, as well as how Larry was able to update his site easily when vendors made changes to their products, so his content stayed fresh and current. We also discuss tracking capabilities for affiliate links, the best tools to use and how to do reviews properly so your visitors can make a good buying decision. After you have listened, go check out our conversations with Robert Farrington and Dan Brock , for more strategies and ideas on how to make a living earning affiliate income. “ The reviews and comparisons are far down the funnel and one of the last steps for people before they decide to purchase something and they are really looking towards an expert like ourselves to say we really recommend this product or not this product. ” - Larry Ludwig Some Topics We Discussed Include: The best way to track your affiliate links The old guard vs. the new guard in the podcasting space How to take your analytics to all the way 11 How to set your site apart from everyone else The possibilities of building an affiliate blog with the potential for exiting What Larry would do differently today And much, much more! Contact Larry Ludwig: LarryLudwig.com Check out Larry’s SEO for Writers Course , where listeners can get a 10% discount if you enter the promo code “Hustle” References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.</
Thu, December 05, 2019
Greg Merrilees - Dialing In The Perfect Website Design
Today we are talking about website design and conversion optimization with Greg Merrilees, the guy behind the websites of Ezra Firestone, Kevin Rogers, Frank Oz and soon our site at Evergreen Profits. He runs Studio1 Design and is a total ninja when it comes to optimizing websites in order to have visitors convert into leads and leads convert into sales. He’s been online forever, and we dive into common mistakes he has seen that a lot of people are doing with their website design, breaking down the psychology that happens from a customer's perspective and detailing three key points if you want to have a high converting website. We also chat about the basics behind Greg’s agency which services 100 people at any one time, and how he’s created a huge business which he’s managed to simplify and give him a truly lifestyle business he loves. And after you soaked all this in, be sure to check out our shows we talked about with Stephan Spencer and James Schramko for more tips about optimizing your site and customer retention. “ It’s quite a trend at the moment to be more organic and not so polished with design. If you look at all social media posts, those are the ones that get shared because people don’t want it to be perfect, they want it to be more handmade and more organic. ” - Greg Merrilees Some Topics We Discussed Include: How to create a “mood board” as a branding roadmap How to go the extra mile to grab attention What are some of the biggest mistakes with website design A simple addition to your thank you page, which most people forget to include How to have the right website components to be in align with your vision Greg’s agency model and how it’s completely dialed in without even doing team calls The main idea behind your homepage and what you should definitely not be doing with it A shout out to some awesome supporters and listeners. Is it you? Listen to find out! And much, much more! Contact Greg Merrilees: Studio1Design.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and ou
Tue, December 03, 2019
Sergei & Vadim Revzin - What Venture Funds Look For In Businesses
Today we are talking to Sergei & Vadim Revzin, identical twins that also have a podcast together, called The Mentors . They are doing a lot of cool things and you’ll hear how Vadim is teaching as NYU and how he hacked his way into becoming a professor there, without going through the usual process of slugging through a masters degree. We also talk about how Sergei runs a venture capital fund at NYU and helps businesses with investing and start up mentoring. They shine a lot of light on brand new startups and how people should approach this issue, what to have in place before you start creating a partnership and key components to look for to determine whether you have a sustainable idea. After you’re done, be sure to check out our shows with Abdo Riani on unique strategies for bootstrapping new business ideas and Brad Spencer as we discuss a three step process to maximize results with any project. “ Owning private property and being an owner of your own destiny is human nature.” - Sergei Revzin “In America, even though there’s still a lot of rules and regulations you have to follow, it’s actually relatively easy to start a business. You can be a sole proprietor and you never even have to go to college. ” - Vadim Revzin Some Topics We Discussed Include: Some common pitfalls when people are creating a startup How the brothers started at a young age helping their father run a pillow pet kiosk at the mall Why everyone should join a Meetup community What are some of the criteria companies are looking for when researching venture capital firms How to test ideas to make sure you are validating problems in your market What companies want to see when investing in other companies The number one reason most start-ups fail Our shout out section to folks who have supported us - we love reviews and hearing from you!! You can now text “Comp” to “38470” to get our show notes! And much, much more! Contact Sergei & Vadim Revzin: TheMentors.co As contributors for articles on Forbes And on Linkedin: Sergei Revzin & Vadim Revz
Thu, November 28, 2019
Craig Ballantyne - How To Overcome Anxiety And Dominate In Business
Craig Ballantyne is known by his clients as the “World’s Most Disciplined Man”. He built his Turbulence Training Empire with over 13 million viewers, and then Craig acquired the world’s biggest success newsletter, EarlyToRise.com . His first book, The Perfect Day Formula, has helped over 35,000 high-performers own the day and take back control of your life. On today’s show, we talk about his early beginnings in Canada and how he reached a goal to become super fit while at the same falling into what he calls the “paradox of freedom” and why that is not exactly a good thing. From there we dive into how Craig coaches people on the proper way to set boundaries and maintain structure for their lives, how to get your values and vision in order and effective ways to deal with anxiety and stress. After the show, make sure to listen to the previous episodes with James Altucher and Justin Goff we referred to, which will give you even more insight on how to deal with these issues and ways to make your life more peaceful, focused and stress-free. “ We need this structure and these systems in place and when you put that together, you get true freedom .” - Craig Ballantyne Some Topics We Discussed Include: What Craig has learned from an ancient philosopher and how it rings true today How Craig ended up in the ER twice while he was in the best shape of his life Why Craig only has four apps on his phone and which ones he uses Breathing exercises to immediately calm you down Why most of us are planning our work week out all wrong The four most important things to be clear on if you are to get ahead The right way to deal with social media (and all those darn notifications) How we are wired wrong for the modern world and how to step away from it Warning signs of anxiety and stress and how to cope How to create your vision and work with it to align with your goals And much, much more! Contact Craig Ballantyne: BeUnstoppableBook.com On Instagram References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes
Tue, November 26, 2019
Therapy Sessions 👥 Finding The Lessons In Tragedy And Birth
Today’s episode is a heartfelt, in-depth therapy session where we really go into some meaningful events that have happened lately, both good and bad, and how we have dealt with them. You’ll hear about some big changes in Joe’s life, and how dealing with a recent family death has really put things in perspective for him, and enabled him to flip the coin on some concerning traits and family history. We also talk about the amazing coaching we have had recently and some takeaways that have really helped us to hone in on what’s really key for our business goals, which in turn has opened up some truly amazing opportunities in the months ahead. After you’ve listened to this one, be sure to check out our show with Angelo Sisco as he talks about breaking down mental and emotional barriers and our show with Dave Asprey and his thoughts on how to maintain energy, your most valuable resource. “ We get so caught up in business..we’ve got this deadline, this phone call...all of this stuff we feel is really important. The people in your life, the possibility is they might not be there tomorrow. You never know what the next day brings. ” - Matt Wolf “ If there’s an imbalance...there’s no perfect balance, but the goal is to try to and always get to balance. It’s going to be a wavering thing, just like being on a skateboard. All you’re doing is dealing with what’s coming your way.” - Joe Fier Some Topics We Discussed Include: Some life changing events lately and how it’s affected everything Great tips on how to start your morning as soon as you awaken to set the stage for the rest of the day Best practices for raising our kids We share some of the exercises we’ve been working on lately with our own coach and how it’s opened us up to more opportunities How our relationship with money has been in the past and the ways we view it now to attract more abundance How Joe is able to “flip the coin” when dealing with difficult issues Mental shifts and mindset and how we’ve been dealing with it lately Teasers about what lies ahead for the new year And much, much more! Contact Us: Reach out to us at support@evergreenprofits.com for ideas for future therapy sessions, and/or comments in general as we love to hear from our listeners! References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our <a href= "https:
Thu, November 21, 2019
Justin Brooke - How To Generate 10,000 Leads Per Day With Google Ads
In this episode, we are speaking with Justin Brooke who runs AdSkills , a service that helps ad buyers build more profitable ad campaigns, get certified, and get matched up with clients or jobs. Justin is a traveling nomad, who was actually talking to us from his car, as he’s been traveling with his family for the last four years. His business allows him this benefit and in this show, you'll learn how he has honed his skills over the years while failing a few times only to create a new business from scratch. You’ll also hear why he feels Google advertising still beats out the rest, the proper ways to run your advertising effectively and the best thing to do to get traction if you are just starting out. Once you’ve got your wheels turning on how to get more leads, be sure to check out our episodes with Mike Rhodes and David Schloss who reveal more ways to use both Google and Facebook advertising for awesome results. “ I always try to have one client in the background so I’m still in the game. I feel like that I owe that to my customers so I’m not just teaching, that I can still talk about things. ” - Justin Brooke Some Topics We Discussed Include: Justin’s scalable recipe for paid traffic Why he is no longer afraid of failure and what led him to “break the code” The big important difference between Facebook advertising and Google advertising Our unique strategy where we give another shoutout to Dan Ryan (Hi Dan!) The results behind one of Justin’s most talked about Facebook posts The secret spot to go to get the best wifi when traveling (conference rooms included!) What Justin learned by going through Russell Brunson’s closet Justin’s tool stack and how using just three sites can get take you lightyears ahead And much, much more! Contact Justin Brooke: Google Justin to check out his other interviews and to find him on social media, plus check out his YouTube channel where he gives a ton of great value and information References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode
Tue, November 19, 2019
Marisa Murgatroyd - A Blueprint To Create Courses That Get People Results
Marisa Murgatroyd is an entrepreneur who creates stuff fun while giving people a ton of value. Marisa literally brings in a whole new perspective on creating, marketing and delivering a course to folks that buy an online training. The entire process has been brought through and she will outline her points regarding gamification and the psychology behind all of this. There’s so many people who create courses who are told they should make an online course. But Marisa takes it further by explaining the psychology behind every step of the course. She knows if people can learn and get results while having a fun experience they will be much happier. You’ll love our show today as Marisa explains why the older model of learning and course creation is now dated and how she is able to create courses that offer inspiration, fun while learning and keeps the user more committed to success while not giving up. Marisa is such an engaging speaker and she points out how most learning models have led people to be wary of buying new online products and why her model stands out from the rest. She also details about her Experience Project and simple things you can do to set yourself apart from the rest. When you’re done, be sure to check out our show with Ankur Nagpal who discusses the best way to market your course and Joy Houston on how to attract your ideal customers. “ Before you can make money while you sleep, first you have to make money while you are awake ” - Marisa Murgatroyd Some Topics We Discussed Include: How Marisa is able to get 10-30 times the engagement with her methodology of course creation What was the final straw where she literally lost her power and quit her last J.O.B. The best way to start off your relationship with your customer as soon as they log on How to keep your customers away from the dreaded “downward death spiral” How a conversation with her boyfriend led to the creation of a multi-million dollar education business Tips for increasing repeat sales, decreasing refund rates and getting more referrals What should be the goal of every single video in your course What the psychology behind every membership site should be and why most people are doing it wrong Why making money should not be the motivating factor for course creation Best practices to keep your students happy and moving towards success <li s
Thu, November 14, 2019
Jason Hsiao - Creating Drag-N-Drop Videos That Grow Your Business
On today’s show, we are chatting with Jason Hsiao, the Co-Founder & Chief Video Officer of Animoto , an award-winning online video maker that makes it easy for anyone to create high-performing video. As a former producer for MTV and Comedy Central, Jason was always thinking ahead and knew that there would come a day when big budget videos could someday be created easily at home. Jason talks about how the business got started plus how he and his co-founders strategically planned their way to move to New York and create a new software program that was ahead of its time. He also dives into the key elements behind all the things you can do with Animoto and why you do not have to even get in front of the camera nor have any video content at all, and still be successful in creating professional looking videos. He also discusses the different ways to use video on the major social platforms and which one, in particular, is currently the wild west when it comes to grabbing people’s attention with your videos. When you are done listening be sure to check out our other episodes with Rob Burns and Billy Gene Shaw for even more tips on how to use video effectively and get your message and brand out there to the greatest amount of people. “ One second on the internet is an eternity these days...on the internet, you start with 100% of your audience and you’ll be lucky if you still have half the people watching, so you don’t save the best for last, you save the best for first. ” - Jason Hsiao Some Topics We Discussed Include: How Jason was able to quit his job the right way Why it’s not a good idea plaster the same video all over the internet How to grab people’s attention fast so that they’ll continue to watch How to use blog content in your videos How to use video to manage your team and support staff What’s so special about the recent changes to Instagram What to do if you do not want to appear on camera Time-saving workflow ideas Different types of business that he sees using the software that you would never consider And much, much more! Contact Jason Hsiao: Animoto.com/Hustle References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our <a href=
Tue, November 12, 2019
Nicole Holland - How To Get Yourself On Any Podcast (No Matter How Big)
Joining us today is Nicole Holland who went from a former correctional officer to being named in the Huffington Post as one of “50 Must-Follow Women Entrepreneurs in 2017”. She has also been interviewed on countless trending podcasts and has a successful business where she helps podcasters improve their conversions, focus on their podcast guesting efforts and design irresistible lead magnets. You’ll hear how Nicole first quit a job she knew was draining her even though she had no backup plan, then created a coaching and online presence over time, with no online skills but with a love for marketing and a knack for making the right connections. We also dive into Nicole’s no-fail, six-step system for “Interviews that Convert” as well as her tips to get past the gatekeepers and assure that your time spent as a guest on a podcast is well worth it. After you’ve listened, be sure to check out our podcast with Tom Schwab on how to get yourself featured on high-quality podcasts and our podcast with Steve Olsher on how to earn $1,000 almost every time you’re featured on a podcast. “ As a podcast guest, you do very little work and you have an opportunity for amazing gains .” - Nicole Holland Some Topics We Discussed Include: How to get past the gatekeepers How to make sure your message resonates with the podcaster’s audience Tips to impress the podcasters you want to meet most How to get on big shows even if they seem out of reach How to get those listeners back on your website Nicole’s six crucial steps for guaranteed conversions Why being a guest is a no brainer Nicole’s breakdown of how we can get on the Joe Rogan show The real strategy of podcasts, and why it’s not selling anything How to resonate with your audience and lead them to the next touchpoint How buying a bonus to a program, led to an amazing opportunity Red flags to look out for when guesting on podcasts And much, much more! Contact Nicole Holland: TheNicoleHolland.com/hustle References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our <a href= "https://a.evergreenprof
Thu, November 07, 2019
Gideon Shalwick - Video Hacks For Creating Easy Content
Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company, Splasheo.com , makes it easy to create super engaging videos, ready for social media domination. We’ve been following Gideon’s career over the years, have even crossed paths, and in this episode we chat about his amazing tool. We also get into various ways to repurpose your videos, the different social media platforms to post them on, the social media platforms that are getting the most bang for your buck and how to actually be better when you are on video. Gideon opens up about how he and his wife were able to start a new life, leaving their jobs and moving to a new country, how he was able to get to a point where he was working online fulltime and all the ups and downs of such a journey. He also talks about the benefits of partnerships and the key elements to connect with your audience so they stop scrolling and pay attention to you. Once you’ve listened to all the possibilities with making videos, be sure to check out our episodes with Brian G. Johnson on how to start a profitable channel from scratch and our show with Sunny Lenarduzzi on creating a thriving brand using video content. “ Nowadays, on social media most people watch their content on silent... a dding captions adds hugely to the engagement and retention of people actually watching your content. ” - Gideon Shalwick Some Topics We Discussed Include: How to frame yourself on video and other best practices How Gideon was able to quit his job and move to a new country (not as easy as it sounds) The commonalities between Joe’s business history and Gideon’s Why strategic partnerships are key The processes behind Splasheo to keep video production moving smoothly A cool way marketers are able to get video content done without doing any work themselves A simple way to start off your videos to instantly make it more engaging How to build a massive content library The key to keeping people watching your videos and not swiping along The major difference between transcription techniques and why Splasheo is set apart And much, much more! Contact Gideon Shalwick: Splasheo References and Links Menti
Tue, November 05, 2019
Charley Valher - How to Leverage Podcasting For Your Business
In today’s episode we are discussing monetization, growth and systems around podcasting as we nerd out talking to Charley Valher . Charley has a podcast as well called the Business of Podcasting (we highly recommend you listen to episode #1) as well as his business Valher Media where he helps people grow and monetize their podcast. Even if you don't have a podcast, you’re definitely going to want to listen in as you may change your mind. We talk about what industries the podcast space is disrupting, where podcasting is headed, and why it’s so important. There’s so much going on in the podcast world right now and we are extremely bullish on the medium. We also have some great insights on what’s happening down the road and we know that in five years, it’s going to be off the charts. After you’ve taken this all in, be sure to check out our episodes with Jonathan Rivera and Tom Schwab for even more podcasting strategies for growth, guest appearances and raising your awareness with your intended audience. “ I was listening to at least three podcasts a day and I found it was the ultimate learning medium for me, where I was listening to all these conversations with people who I would never have access to. ” - Charley Valher Some Topics We Discussed Include: Charley’s podcasting tech stack Growth tactics that are working right now What will work in the future and how to prep Charley’s viewpoint on sponsorships Different ways to approach sponsorships The future pace of podcasting Which paid elements have the best return Some surprises stats with advertising on Facebook Common mistakes being made and simple ways to avoid them Opportunities of being guests on shows And much, much more! Contact Charley Valher: The Business of Podcasting podcast Valher Media References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes
Thu, October 31, 2019
Mike Koenigs - Will Humans Become Obsolete In The Near Future?
Mike Keonigs has such a cool insight into a slew of tech gadgets and on today’s podcast, we join Mike in his studio as he is recording to multiple devices simultaneously. Mike has a long history with digital marketing and has been assisting people online with how to profit from publishing and product creation. He is also the author of You Everywhere Now whose goal is to help business owners, entrepreneurs and service professionals elevate their brands, become known experts, authorities and celebrity status. Mike has always been years ahead of the trends and you’ll hear why he decided to liquidate his business, what he feels is the future of media, how artificial intelligence will change the shape of the work force and where to focus your efforts to stay ahead of the game. We also discuss the benefits of plant based medicines as well as Mike’s impressive tech stack. After you’re done listening, be sure to check out ours show with Billy Gene Shaw on the right way to use video to build your brand and our show with Paul Clifford for more talk on how AI can be helpful in your business. “Half of all jobs are already obsolete and extinct and if you’re the ones doing those, you’re also on the chopping block. So I think it’s time to rethink society as a whole, and rethink everything.” - Mike Koenigs Some Topics We Discussed Include: How AI is changing the workforce and why half of traditional jobs are already obsolete All the cool tech gadgets that Mike uses in his infamous studio Benefits of plant medicines, which ones Mike has used and why What society is evolving into and why you need to participate in the evolution Why what you know is much less important than your personal brand Why hustle and grind is not the best model to success The importance of strong, integrated leaders in society The future of banking, transportation, money and jobs Discussion about your identity and the potential to avoid scams in the future And much, much more! Contact Mike Koenigs: Mike Keonigs References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everyt
Tue, October 29, 2019
Karl Steinmeyer - How We're Scaling Homebrew Academy
Today we have an interesting chat with Karl Steinmeyer, as we deep dive into SEO. Karl is a partner of our Homebrew Academy website and we’ll get into some of the details he’s doing there for us and how he’s helped us to improve the site. We’ve brought Karl on board to help us run this business since he’s an SEO ninja who has some amazing content strategies and is awesome at building content marketing plans. In this show he talks about all the little tips, tricks, and strategies he uses to really crank up the SEO, using Ahrefs among other things and some cool ways you can use this tool we love. Karl actually did an audit on our website and dives into the health score as well as other things we can be doing to improve. We also talk about Pinterest and best practices on how to drive traffic to your brand using this site. After listening, go check out our conversations with David Sinik and Brian Dean for more SEO strategies and ranking factors. “ If anyone wants to level up the monetization on their website that’s monetized heavily with Amazon links they can look into creating their own products or private labeling a product and that’s one of the different avenues to go down if you’re looking for different ways to monetize those types of websites .” - Karl Steinmeyer Some Topics We Discussed Include: On-page and off-page SEO strategies you need to know Content strategies and what types of content to have on your site How to find low hanging fruit keywords How to use Pinterest to grow your brand How to perform an SEO audit Ways to leverage the most out of our website What the heck is helium beer And much, much more! Contact Karl Steinmeyer: Facebook LinkedIn References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This is a super sponsored episode by our go-to SEO research tool, Ahrefs.com which we delve into quite a lot in this show. W
Thu, October 24, 2019
Curt Maly - How To Force Facebook To Give You Cheap Opt-ins
Today we are speaking again with Curt Maly, international speaker, a life-long entrepreneur, and CEO of Black Box Social Media . Curt is an engaging and fun speaker who just loves to dish on his extensive knowledge about Facebook marketing. You’ll hear him talk about how he won the coveted Masters of Marketing Championship belt award and how he turned this opportunity into an awesome story to promote his message of helping mission-based businesses to expand their reach and scale up through unique and creative digital marketing campaigns. He also has great tips on how to reach the right people attending marketing events without you having to attend late night bar hopping trips or handing out millions of business cards, ultimately saving you both tons of time and money. Plus, he dives into the details of setting up and running your ad campaign the right way, so you will end up with the most cost effective, targeted leads and be relevant in the eyes of Facebook. After you’ve listened, be sure to check out our episodes with Molly Pittman and Ralph Burns for more insights into Facebook advertising including how to scale your strategies to expand your audience, and tips to make sure your ads are engaging. “ A lot of people throw a lot of money away, but if we set everything up properly with all of the right automation and put up the right governors, you could literally go from getting 20 leads a day to 1,000 leads a day in less than 5 or 6 days. ” - Curt Maly Some Topics We Discussed Include: How to tweak your ad settings to get the best quality leads How to use propaganda in your marketing The right way to run lookalike audiences How Curt was able to generate half a million dollars worth of business for less than $2,000 What the Facebook breakdown effect is and why you should know about it Reasons why you should reconsider turning off your most expensive ad A brilliant way to connect with the right people at events Whether or not the infamous belt was really stolen or not Facebook’s all important “Power of Five” And much, much more! Contact Curt Maly: Curt Maly on Facebook The BELT Method References and Links Mentioned: Are
Tue, October 22, 2019
AJ Roberts - The Growth Levers That Skyrocketed Sales For Kartra
Today we’re talking to our neighbor and easily the strongest guy in the marketing world, AJ Roberts. He was one of our very first guests, appearing on episode #17. AJ has reinvented himself from being an overworked, broke gym owner who was struggling to now serving as the Chief Revenue Officer at Genesis Digital , the company behind Kartra, Ever Webinar and Webinar Jam. AJ oversees sales, marketing and the customer experience, and is constantly testing and tweaking things to increase both the company’s revenue and the success of their customers. He’s got a million growth hacks he’s always experimenting with, quite of few of which you’ll hear in this episode. He also discusses some tactical ways on how he continues to increase his sales. We also go behind the scenes of how Kartra operates and how AJ is always searching for new ways to increase customer retention and keep the customers happy and continuing to use their software. After you’re done, you’ll definitely want to check out our first show we did with AJ on how to create a system for creating systems as well as our episode with Paul Lemberg on how to 10X your company’s growth. “ I’m a huge implementer and want to see stuff happen and being able to control that in a way, being a little bit of a control freak...it works a little bit easier when it’s your own business. ” - AJ Roberts Some Topics We Discussed Include: Why it’s super important to bid on your own brand The value behind Kartra as being an all in one software platform Where to spend your money when you are just starting out Details behind successful Done For You campaigns Benefits of running a company with virtual employees How AJ is able to produce amazing email deliverability results The different acquisition strategies that are having great results now AJ’s test results from a $1 vs. free trial offer The best model when you are building up a business quickly And much, much more! Contact AJ Roberts: Facebook.com/AJRoberts AJRoberts.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only a
S1 E210 · Thu, October 17, 2019
Matthew Woodward - The Practical 5-Step SEO Framework
Today we are talking with Matthew Woodward , who’s site is all about SEO, Blogging and online careers with a strong emphasis on SEO. Matt has been in the SEO game and producing content online for many years now, and is up to date on what is working now. Today he is breaking down his five-step SEO audit, that you should definitely pay attention to with your site. These steps are definitely not boring, they don’t take crazy technical skills and there’s a bunch of both free and paid tools out there which Matt delivers. If you just focus on a couple of these things, you are going to be light years ahead in terms of site speed and mobile responsiveness. When you’re done check our shows with Stephan Spencer and Nate Broughton for more organic traffic strategies. “ Nothing has really changed that much. It’s still all about, as it always been, creating content that matches the user’s intent, supported by links. ” - Matthew Woodward Some Topics We Discussed Include: How some little tweaks can make a big impact on your site’s performance Backlink strategies How Matt first made his money online convincing him to give up the corporate world forever A cool strategy that Google absolutely loves right now that will give you instant results The most important piece to remember with your site (it’s not what you may think) Some strategies Matt still sees people doing that are not doing you any good Super quick, free performance tests that you can run your site through in a few seconds approved by Google Ninja on page strategies to get instant results How to build a solid foundation for your site that both the search engines and your visitors will love There’s a challenge thrown out to Mark to put these things in place! And much, much more! Contact Matthew Woodward: https://www.matthewwoodward.co.uk/ References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This
S1 E209 · Tue, October 15, 2019
Travis Ketchum — How To Get More Of Your Marketing Emails In The Inbox
In today’s episode, we are joined by one of our former guests, Travis Ketchum who is known for creating Contest Domination and is now running his most recent program, Campaign Refinery . After getting frustrated with the lack of proper services to test deliverability options, Travis decided to create one himself. You are in for a treat as Travis talks about the amazing split testing that his tool can do on multiple levels, which not only saves you time but the annoyance of having to switch on the front end from one carrier to another, as it’s done on the backend of his software. We also dive into the key things everyone should be doing to make sure their list has the highest quality threshold and the best chances for high open rates. Plus to set yourself apart, we talk about some other cool ways to get your readers excited about hearing from you such as gamifying your list. Lastly, we get into some real talk about a subject we continue to discuss which is anxiety, depression, and becoming stuck in comparison mode and how to combat those things to keep you on track. After you are finished, be sure to listen to our previous episode with Travis as he discusses how to build a list with contests and giveaways along with our episode with Wilco de Kreij on how to build your list exponentially. “ If your compass was one-tenth of one degree off it’s not a big deal for the first mile, but you do that path forever and you end up in a wildly different spot. ” - Travis Ketchum Some Topics We Discussed Include: How to clean up your list for maximum deliverability results Why you want to split test everything on the backend How to add gamification to your email list-building model The different levels of split testing How to keep things in perspective when things go wrong How Travis’ new podcast is a platform about the frustrations with running a subscription business The evergreen flash sale Tips and dealing with anxiety and comparisons with other entrepreneurs when using social media Best practices for when someone hits the offer page after it’s over And much, much more! Contact Travis Ketchum: Contest Domination Campaign Refin
S1 E208 · Thu, October 10, 2019
Shaina Weisinger - How To Get The Most Reach Out Of Every Piece Of Content
On today’s show, we are talking with Shaina Weisinger of Repurpose House .com. With a background in video production, it was a natural segway for Shaina to move towards helping others with creating video content. Listen in as we discuss repurposing of everything - from videos, text content, audios and more. We dive into all of the different tools and platforms you can use to do so. Basically, if you’ve got content, you are not doing enough with that, to drive more traffic and sales to your business. Shaina lets us in on all her cool ninja strategies to get your content everywhere and you’ll also hear what’s working now, where you should be posting and the best tips and tricks when you do post for the highest engagement. If the takeaways in this episode get your mind spinning with your content production ideas, be sure to check out tips from our episode with Paul Clifford on repurposing as well as our show with David Sinik on content quality and monetization methods. “ Yes, you can get video anywhere, but can you get your message across the way that’s it’s going to be effective and that’s a huge difference. ” - Shaina Weisinger Some Topics We Discussed Include: How to turn just an hour-long video into repurposed content that you can use for the next few months How to use LinkedIn effectively Where to find all the best memes A super helpful tip to get engagement on Instagram How to get your message out there in the most effective way Ways to create a new listener base from someone’s else content Why everyone should be using LinkedIn, plus hear about their newest feature How to go through your content more efficiently so as not to get overwhelmed And much, much more! Contact Shaina Weisinger: Repurpose.co on all the social media networks Repurpose House .com Shaina Weisinger on LinkedIn References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos a
S1 E207 · Tue, October 08, 2019
Anthony Constantino - Culture + Simplicity = Sticker Mule
Today we are talking about stickers with Anthony Constantino, one of the founders and CEO of Sticker Mule . A factory guy at heart, Anthony oversees an operation that spans 16 countries in 4 continents with customers including Google, Facebook, Twitter and many of the world’s best brands. We had an awesome conversation about the history of the business, how he got started, where the name came from, why he likes manufacturing and how he plans his manufacturing process. We also discuss his AppSumo deal, how he hires employees and some really interesting stories around his business. He also has an interesting product in the mix which we talk about as well. After you’re done, be sure to check out our previous shows with Jeff Vacek and how he leverages physical products to increase sales and Steven Sashen as we talk about moving your brand into the mainstream. “We said from day one, on the customer end, we want things to be fast, simple and fun.” - Anthony Constantino Some Topics We Discussed Include: How Sticker Mule got its cool name How a complaint from a customer paved the way for an operation in Italy Why simplicity wins over everything else How Anthony creates a work environment of trust and idea generation Why it’s important to pay attention to even the smallest of details Why he “stole” from Google and why it’s working now How feeding thousands of burgers to a crowd led to a new product creation How Anthony was able to start a brand new company without even knowing what they would be selling and having no knowledge of internet marketing If you can find the Easter egg in this episode, reach out to us ! And much, much more! Contact Anthony Constantino: You can see Anthony’s Sticker Mule blog here References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO, badass research tool,
S1 E206 · Thu, October 03, 2019
Chris Voss - Negotiation Tactics From An Ex-FBI Hostage Negotiator
Today we are talking to Chris Voss, author of Never Split the Difference which is possibly the best book you can purchase on the art of negotiation. He’s an ex-FBI hostage negotiator, so he has some really cool stories, and he has translated his negotiation experience into how to do the same with sales and business. If you ever talk to people, this is such a valuable interview, since it’s going to help you be a better communicator in general. You can apply this stuff everywhere. We even talk about using negotiating on how to strengthen your relationship. Not only does Chris dive into his backstory of working with some intense hostage negotiations, but he gives plenty of tips on how to use the same tactics with your business, to come out ahead while maintaining the best outcome for both sides. After you’ve listened be sure to check out our conversations with Daniel Daines-Hutt where we talk more about the psychology behind our marketing and Adil Amarsi who uses psychology skills to get people to buy more. “ The most dangerous negotiation is the one you don’t know you are in. That’s kind of the definition of marketing, isn’t it? ” - Chris Voss Some Topics We Discussed Include: How to seek the best outcome in the negotiation Why you should not ask “Why?” and what to ask instead How to read body language and what to say to make them more at ease Routine questions Chris asks during negotiating What is tactical empathy and how to use it in your business The story behind Chris’ most memorable hostage situation How to improve your relationship at home Why you should not be 100% sure of what you want as your outcome What a hostage negotiation has to do with marketing and the takeaways you can use to come out ahead The three different types of negotiators And much, much more! Contact Chris Voss: Text “fbiempathy” to the number ‘22828’ to get on Chris’ awesome newsletter list References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new t
S1 E205 · Tue, October 01, 2019
Therapy Sessions 👥 The Perfect Podcast Business Model
This episode is "on location" in Orlando, during Podcast Movement 2019. In the spirit of Podcast Movement, we wanted to dive deep into our podcast process and why it's so effective at generating sales for us. Some Topics We Discussed Include: Why it's never a good idea to be a "seagull" What EPIC means and where the name came from The reason we do a print newsletter vs. a digital newsletter How to create the best "ponds" to fish from The things we really like about Podcast Movement The things that Podcast Movement lacked The step that most podcasters skip when creating their show How you could get rich running a podcast (some uncommon wisdom) When and why we decided to have sponsors for our show A complete breakdown of our podcast business How a podcast spins off into equity and partnership deals Peeling back the layers that most people don't see with the podcast How to get higher affiliate commissions on products you promote Why NOT approaching people is our best networking tactic Our biggest insights from Podcast Movement Plans for additional monetization in the future Plus so much more! References and Links Mentioned: Podcast Movement Podfest Brian Kurtz Episode Roland Frasier Episode
S1 E204 · Thu, September 26, 2019
Justin Goff - Focusing On Emotional Triggers To Write The Best Copy
Justin is best known for helping marketers and business owners to convert their offers on cold traffic. With his cold traffic ninja strategies, he was able to grow his own supplement company from $0 to $23 million in sales in just under three years. After accomplishing that feat, listen in as Justin explains why he felt empty, and what he did to turn himself around. This conversation goes deep right away, where we talked about psychedelics, therapy, emotions and tapping into your empathic side. Justin also has a super interesting approach to email marketing (you actually have to apply to be on his email list). There’s some key insights in this episode as Justin lays out how he triggers specific emotions with his copywriting in people and how to get people emotionally charged up about their current situation. If this show gets you rethinking your ads and copywriting, be sure to check out our previous episodes with Kevin Rogers and Joy Houston for more tips on how to write copy that speaks directly to your ideal customers. “ One of the most eye-opening things I’ve realized is that these things that you think are little things that happen in your childhood affect every single thing in your business. ” - Justin Goff Some Topics We Discussed Include: Why Justin has people apply to get on his email list What Justin went through to get to $23,000,000 in sales The value in Justin’s email list that you need to apply to get on The emotional elements of running a business How plant medicines help with realizations How to work emotional triggers into writing your copy Compliance methods for best practices with cold traffic Examples of difference niches and what emotions you should use and why And much, much more! Contact Justin Goff: JustinGoff.com Justin123.com to apply to get on Justin’s email list References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode
S1 E203 · Tue, September 24, 2019
Beau Henderson - How To Get Your Financial Life In Order
Beau Henderson's brand is aptly named Rich Life which produces a podcast, books as well as assists folks with their transitions from the working life to their retirement life. On today’s show, he lays down some solid financial knowledge showing that it can actually be fun to take on the task of becoming financially savvy so that you can take that vacation you always wanted to, pay off that debt or retire to that cabin in the woods to write that novel you’ve always wanted to produce. Beau has a background in psychology, so he is able to discuss how we get to the core root of our financial lifestyle and breaks down a lot of stuff behind our money habits, patterns and programming. We get tactical on making sure your money is managed in the right way, a topic that is not discussed nearly enough in the digital marketing space. Plus, towards the end, we talk about the powers behind podcasting and Beau’s process of recording content and coming up with topics quickly for episodes, plus a way to create a whole book with just twelve topics. After you’re done, check out our discussions with Noah St. John on how to remove your head trash about money and our episode with Steve Glaveski who talks about getting the proper funds and mindset if you are transitioning to a full-time gig as an entrepreneur. “ Don’t be that person that’s sleepwalking through life. I believe if we are all living a life that is exciting, and we are excited, it’s gotta be better for us, our family, our community and the world as a whole .” - Beau Henderson Some Topics We Discussed Include: How to get out of debt How to work with your kids to make sure they are financially literate The direction retirement is going in this day and age How our thoughts about money affect our financial programming and habits How to use those important metrics about finances and be consistent to improve your financial life How to create content and write books faster and more efficiently And much, much more! Contact Beau Henderson: Rich Life Advisors References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time
S1 E202 · Thu, September 19, 2019
Dave Asprey - Time Is NOT Your Most Valuable Resource
Dave Asprey, Mr. Bulletproof himself joins on today’s podcast. Dave is the founder of Bulletproof Coffee, a fellow podcaster, author of the New York Times bestseller The Bulletproof Diet as well as several other best-selling books. In this show, we discuss how Dave got his funding for his first business as well as advice when it comes to starting out with your own venture, and what to do if you are not necessarily an “idea person”. We also talk about the importance of delegation so you can spend more time doing the things which only you can do, and the traits of that person you ultimately need to hire if you are to grow your business. And of course, this podcast would not be complete without tips and tricks on hacking your health, timing your eating, how to start your day and other advice on how to obtain the most amount of energy and vibrant health for longevity. As you realize this is a must for your life and your business, be sure to check out our previous shows with Joe Cohen and Dr. Steve Ruden for even more information on biohacking and well-being. “ If you’re a good entrepreneur you shouldn’t be running any businesses. You hire people to run businesses for you.” - Dave Asprey Some Topics We Discussed Include: How to delegate your time properly Dave’s recommendations when starting a business from scratch How not to diet, but eat properly until your body is satisfied What makes a good brand and how you can tell if you are set up for failure right in the beginning How to live a great life full of energy What is the most valuable resource (and it’s not time) How to find creators if you are not an idea person Yet another reason to avoid fried foods How to find great people to work with so you can focus on building your business Dave’s most important tips on eating for enhanced energy all-day And much, much more! Contact Dave Asprey: Check out Dave’s podcast at BulletProof radio , it’s always about human performance and you will love it References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for eve
S1 E201 · Tue, September 17, 2019
Brian Kurtz - Now This Is How You Overdeliver
Brian Kurtz is a very generous man who over-delivers with everything. He’s got a great history in the marketing world and is the founder of Titan Marketing . Listen in as we discuss the brilliant tactics that turned Boardroom into a $150+ million dollar company. Plus, we talk about Brian’s recent book, Overdeliver that just came out which is a must-have. Brian has had the opportunity to work with some of the greatest marketers that have ever lived and we go deep down the rabbit hole with tactics and marketing strategies that he has used over the years, in a variety of mediums. In this episode, Brian talks about his history working alongside many well-known marketing geniuses and how he combined his knowledge of both offline and online marketing to reach a wide audience and a responsive list with great open rates. When you are done, be sure to tune into our other episodes we mentioned with Doberman Dan and with Ben Settle as they discuss the benefits of offline marketing and over-delivering to your market. “ It’s been a great ride and it’s not magic if you work for 40 years and pay attention and always give 100%, always make sure I contribute to someone first before I ask them for anything. That kind of philosophy has helped me get the best speakers for my mastermind. ” - Brian Kurtz Some Topics We Discussed Include: How to make sure you are always remembered What a fishing pole & rowboat have to do with your list What makes a great copywriter What makes a world-class creative The beauty behind a paid newsletter model The one medium that is preferable above the rest and why How to make a memorable impression to the VIP’s on your list How Brian was able to increase his business over tenfold Some of the lessons he learned from things that didn’t go as planned And much, much more! Contact Brian Kurtz: Breakthrough Advertising The Brilliance Breakthrough Book The Legends Book References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything epis
S1 E200 · Thu, September 12, 2019
Dennis Yu & Tanner Laycock - Mapping Out Your Topic Wheel
Woo-hoo, it’s our 200th episode! And for this show, we brought back one of our most popular guests to date, Dennis Yu of BlitzMetrics who joins us with a co-guest Tanner Laycock. We cover a lot of ground on this one, going deeper with some of the things we asked in the first round, such as the content wheel and the dollar a day ads. We also discuss how they systemize their business so they can hand them off and fulfill any role in the business. Dennis and his company have done an amazing job of building checklists out of everything in their business. Plus, you’ll hear how they are able to capture a huge audience for their brand, without selling up front. And you’ll be ready to pack your suitcase after hearing them both give up their favorite travel hacks. After you’re done, be sure to give another listen to our first show with Dennis as you’ll see why it was so popular, as well as our episodes with John Corcoran and David Gonzalez for more insight on making those all important connections with top performers and influential people. “ Something that does well on Facebook can show authority on the web. It can also be your pinned tweet, be recycled into YouTube, turned into an article, can be put into an email roundup summary of the top twelve things from last month. Take something that works, and copy it to the other channels .” - Dennis Yu “If you can take the subjects that you want to be known for which relates to your topic and create videos with people of authority in that topic, and you boost it to the people that already like that topic, instantly you are going to take a piece of their pie .” - Tanner Laycock Some Topics We Discussed Include: How to get more power out of your existing content How to cross post How Dennis and Tanner got into the highly secured CNN building when even one of their top correspondents had a hard time Why working along smarter people is a great business strategy How Dennis has one of our most downloaded episodes of all time What the Topic Wheel is and how to set one up for your business How to get word of mouth so that your greatest hits can work against Twitter, Spotify, YouTube, etc. The proper way to position yourself without selling anything up front Some amazing travel hacks that will save yo
S1 E199 · Tue, September 10, 2019
Gregory Elfrink - How To Buy and Sell Online Businesses
Gregory Elfrink is the Director of Marketing for Empire Flippers , a marketplace where you can buy and sell your online business. Gregory is a content badass, and in this episode, you’ll hear how he went from working 18 hours a day at a super demanding job to living a digital nomad lifestyle, working with a sweet company that understands the pulse of the digital landscape and what makes a website valuable in today’s market. You’ll have some a-ha moments as Gregory explains how the intricacies of selling a business is similar to selling real estate, what to look for if you are considering adding an online business to your asset portfolio and the key things to effect if you plan on selling your own site at some point. After listening, go check out our conversations with Stephen Esketzis and Nate Broughton for more insight on content marketing and SEO strategies, to assure that your own piece of online real estate is functioning at its full potential. “ Don’t look for the perfect business. It’s the business that has the flaws, where all the opportunity lives for the most part. ” - Gregory Elfrink Some Topics We Discussed Include: How to buy a website that will be a passive income stream What sort of things to look for when purchasing What are things to get in place if you are selling How to value your company What is one of the most important skills for any business How to be strategic with your digital asset purchases How to flip your websites and use the gains for the highest ROI The State of the Union for digital assets And much, much more! Contact Gregory Elfrink: LinkedIn Facebook References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com . We use this amazing tool all the time in our own business, utilizing such tools as Competitor Analysis and the Content Tap to se
S1 E198 · Thu, September 05, 2019
JJ Virgin - Investing In Yourself To Scale Your Business
JJ Virgin is a celebratory nutrition expert, having appeared on the Dr. Phil television show regularly for a couple of years. She’s also been featured on Dr. Oz, The Today Show, Rachael Ray and spent 26 weeks on the New York Times Bestsellers List with her book The Virgin Diet. In this episode we listen to JJ’s story of how she began her fitness career, how a chance encounter with a client led her to reshape her future with amazing results, and how marketing has let her scale her business where she is now assisting doctors and others to get their own marketing dialed in and their personal brands sharpened. JJ is a great storyteller and a smart businesswoman and you will love her personality as she delves into her interesting past, with all its ups and downs. After you’ve listened to JJ’s story and since you probably have a book in you as well (and who doesn’t), be sure to check out our previous podcast where we discuss how we were able to write an entire book in a weekend as well as our podcast with Chandler Bolt , on how to self-publish a bestseller and use it to grow your business. “ Everyone looks at success, and they look at that one point in time, everything goes viral. And you’re a success and money is flowing in. But they don’t realize, it’s a massive grind. ” - JJ Virgin Some Topics We Discussed Include: How to juggle so many different things with a multitude of businesses How to make sure your business is consistently scaling and growing How Joe & Matt used the “mattress method” when first starting out (it’s not what you think) How to get your brand known How to generate leads especially for health related fields Thunderstorms and 6 pound dogs How marketing sent JJ on an upward path to scale her business And much, much more! Contact JJ Virgin: MindShare Collaborative JJVirgin.com References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, <a href="https://ah
S1 E197 · Tue, September 03, 2019
MaryEllen Tribby - Creating Your Own Inbox Magazine
MaryEllen Tribby is a scalability master and in this episode, listen along as she lays out an amazing business model that she built at Early to Rise. Because of her impressive track record of generating revenues and profits, MaryEllen is known in the Information Publishing world as “The Money Honey.” Her newsletter concept has been replicated over 300 times. MaryEllen gives us a soup to nuts blueprint of how to build a business using her Inbox Magazine concept. She left an amazing corporate position to build her own company using this concept, and is now able to run her magazine as a laptop lifestyle, while traveling all over the world and home-schooling her kids. You’ll love listening to the possibilities as MaryEllen details how to grow your inbox magazine from scratch, provide content even if you don’t enjoy writing, and scale it to new levels. If the takeaways in this episode resonate with you, check out our shows with Doberman Dan and Chandler Bolt for additional publishing ideas for your audience. “ The most valuable commodity everyone has is their time. The really successful people know how to spend those 24 hours. One of the main keys to success is if you look at really successful people, they spend their time wisely. ” - MaryEllen Tribby Some Topics We Discussed Include: How to build your own business from soup to nuts How to come up with the idea for the magazine What to put in the magazine How long the magazine should be How to get content without writing a word How to monetize and make money off of the magazine How to grow and get new subscribers And much, much more! Contact MaryEllen Tribby: MayEllenTribby.com WorkingMomsOnly.com References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by Ahrefs.com . We use this amazing tool all the time to drum out content ideas, and as of this episode, they have a 7 day $7 tri
S1 E196 · Thu, August 29, 2019
James Altucher - Reverse Engineering How Much Income You Actually Need
Cue the fanboy alarm as we talk to James Altucher , a fellow podcaster who we love listening to, as well as an excellent author whose books we recommend. In this episode you’ll hear James lay out a super practical thought exercise that you can do along with us, to determine a life of wealth freedom, for whatever that means to you in the most conservative way possible to keep that money flowing. James has started 20 companies, 17 of which have failed. You’ll hear how he has gone through some amazing wins and losses, the important lessons he’s learned along the way, and how he has come to realize you really don’t need as much you think, both in terms of physical items and monetarily. James is such a likeable, humble guy and a wonderful conversationalist, we just know you’ll love this episode as much as did. After listening, go check out our conversations with Justin Malek, Lee Rankinen and Nick Loper for more information on podcasting and freeing up your time. “ I used to have more rules. My only rule now is - are there people going into this investment with me who are smarter and more successful. If yes, invest. If no, then don’t invest. ” - James Altucher Some Topics We Discussed Include: How James sold all of his possessions and lived out of AirBNB’s What happened that one time James had a real J.O.B. How to pick the right investment for angel investing How to determine how much money you actually need How to invest money to live off of it passively How to compare yourself to billionaires the right way How to create this wealth for yourself in a straight line approach Rules for which company to consider when investing And much, much more! Contact James Altucher: James Altucher References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Choose Yourself Book James’ podcast <li style="font-weight: 40
S1 E195 · Tue, August 27, 2019
Tobias Rauscher - The YouTube Satellite Strategy
Today we are talking to Tobias Rauscher , a digital nomad traveling the world with a guitar and a laptop and also one of the best guitarists we’ve ever heard. Not only is he a talented guitarist who you should definitely check out, he has created a beast of a YouTube channel with over 35,000,000 views and around 400,000 subscribers. We break down a ton of strategies as to how he got to that point, including his Satellite Strategy which has helped him get a ton of subscribers, views and customers to his courses. This episode is part strategy on how to get your channel rolling and your videos seen, part course creation tips and then a look into Tobias’ digital nomad lifestyle and how he is able to travel around the world while also teaching students online. After you’ve listened, round out your YouTube insights listening to our previous episodes with Brian G. Johnson and John Belcher . “ YouTube has this complete ecosystem per country. For example, in Germany you have all these German channels, you don’t even go to the American ones .” - Tobias Rauscher Some Topics We Discussed Include: How Tobias was able to get to over 400,000 subscribers on his YouTube channel How to use the Satellite Strategy to drive traffic to courses The best places to check out if you want to hang with other digital nomads How Tobias is able to set up courses and eventually be more hands off The right way to connect with other content creators to bring more views to your own content And much, much more! Contact : TobiasGuitar.com Tube Excelerator Fanbase Academy The Digital Lifestyle Conference References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everYouTubehing episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Tobias Rauscher’s YouTube <a href= "https://www.youtube.com/channel/UCPedKpC
S1 E194 · Thu, August 22, 2019
Dustin Mathews - Leveraging Strategic Partnerships To Scale A Business
Our episode with Dustin Mathews of WealthFit was recorded on location at his office in San Diego where he’s got an amazing podcast and video setup. WealthFit is both a podcast and creative training studio, and in this episode we talk about a host of subjects such as growing a podcast, running a business around creating training content, how to have successful partnerships as well as real estate investing and general guidelines for long term financial growth. Dustin has had an interesting path and you’ll hear how he found his way into a variety of ventures sometimes by accident, often times being an inverted newbie, but was still able to come out ahead by talking to the right people and using what knowledge he had in marketing at the time. You’ll also hear Dustin’s take on finding key team members and the important questions he asks them to make sure they are a good fit. After you’ve listened, be sure to check out our past shows we’ve done with Esther Kiss and Scott Carson to give you some additional intake on podcasting and real estate investing. “ People are an important part of the equation and anytime you can insert yourself into a chaotic environment is powerful.” - Dustin Mathews Some Topics We Discussed Include: Tips on how to start a podcast How to reach out to your network Ideas on investing the smart way What to look for in potential hires A defining moment and big question that led to Dustin changing careers Some key questions to determine if people will be a good fit for your team How timing and being in the right place at the right time is everything The power of the Dream 100 list And much, much more! Contact Dustin Mathews: GetWealthFit to hear Dustin’s podcasts WelathFit.com LinkedIn Facebook Dustin Mathews References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for every episode we’ve done and will do in the mail, a private forum community, live Q&A calls plus new training videos all the time
S1 E193 · Tue, August 20, 2019
Therapy Sessions 👥 The Stuff Entrepreneurs Are Scared To Talk About
We’re back again, and on this episode it’s just us as we dive into another round of our Therapy Sessions. First off, we review how we are continuing to be on the forefront of all that is in the podcasting world and how podcasting continues to be a content machine which can lead to so many monetization models such as newsletters, high ticket offers, sponsorships and continuity offers. Next, we are not holding back as we talk about how we both have struggled with stress and anxiety in the past, what we have done and are doing now to combat that, leaving us to feel much better current day. We feel that this is an issue that is not always discussed in today’s world, but really needs to be and we look into our personal lives a little more to talk about the things that all of us, as entrepreneurs deal with along with the practices that have made a big difference in our lives, in our relationships, health and overall well-being. Remember - as entrepreneurs, you are not alone. When you’re done, check out the episodes we did with with Travis Ketchum and Sam Khorramian where we delve into this important topic even more. “ Now we have podcasts and Google is indexing not only the show notes / the blog post of that show but they are actually indexing podcasts now. There’s this interesting wave now that. ” - Joe Fier “Isn’t it funny how much better business works when you build things people want instead of what you think they want. ” - Matt Wolfe Some Topics We Discussed Include: How to deal with struggles and hardships Why we are in the barrel of podcasting now and how to catch that wave Matt’s heartfelt Facebook post and the most surprising outcome about it Why podcasting is not going away and how you can monetize it Why so many people have reached out to us lately to assist them with their own podcasts Tips and method for breathing, journaling and generally taking care of your health And much, much more! Contact : If you are interested in podcast consulting (as of this podcast we are full, but we do have spots open up occasionally) reach out to us at info@everygreenprofits.com . References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all th
S1 E192 · Thu, August 15, 2019
James Schramko - How To Scale Memberships And Retain More Customers
James Schramko is one of only three people who have been on at least three episodes with us. With his podcast at SuperFastBusiness.com James has been dishing out amazing content every week for over ten years. We covered a lot on this episode and it starts with a history lesson of how he’s grown his businesses over the years and it morphed into a conversation about how to keep these members around. He also discusses all these crazy benchmarks and shares how he tracks all his data using Wicked Reports, sharing some things that most marketers never share. If you’re not following James somewhere, go do it. It’s hard not to love this guy, as you’ll hear with so much value on this episode. We also discuss our entire business model as well and our visions for offering value first and how best to accomplish that. Once you are done, be sure to listen to our previous episodes with Aaron Fletcher who also has a thriving membership site and Roland Frasier to round it out. “The mindset aspect is the constant thing as an entrepreneur, if you figure out that game, that’s the difference between having your life of joy or your life of misery .” - James Schramko Some Topics We Discussed Include: How to get people sold into your membership How to keep these members around History of James Shcramko’s business and how he marketed it James’ vital numbers with over 7 years of data using Wicked Reports How James constantly refines and tunes his business The holy grail of conversion The importance of mindset and what you need to consider before raising your goals And much, much more! Contact James Schramko: Super Fast Business References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Wicked Reports a must have addition to your business to maximize your ROI with insights from your traffic Otter.ai <a href= "http
S1 E191 · Tue, August 13, 2019
Angelo Sisco - The 4 Pillars Of A Bulletproof Business Mindset
On October 15th, 2002, Angelo Sisco was involved in a hit and run motorcycle accident that changed his life forever. In an instant, he went from being a 20-year-old entrepreneur to someone fighting to save his leg and his way of life. After 8 surgeries, two months in a hospital bed, 5 months of daily rehab, Angelo fell into a deep depression. In 2009 he discovered CrossFit and everything changed once again. He had a new focus and a new purpose in life. After he lost close to 100 pounds, he opened up his own Crossfit gym in 2010, helping others to be the best version of themselves. In 2018 Angelo launched Alpha Hippie, a movement to help men find their purpose and grow. He does through his podcast, talks, and his course Masculine Mastery. Angelo Sisco then teamed up with his mentor Jason Leydon in 2018 to create Conquer. Angelo has an amazing, colorful story. Listen as we break down his mission and how he transitioned into this character he wanted to be. He walks us through many ways that you can do the same if you are stuck in your own life and discusses the four main barriers in life that hold us back and ways to overcome them. After you listen, be sure to check out our other episodes with Brian Bradley and Dr. Steve Ruden , for more golden nuggets of wisdom in regards to business and health. “The money helps because it’s your access to education to figure out how to be happy and figure out how to lose weight. People that are in positions they don’t want to be, it’s not because they want to be in those positions per se, it’s because they don’t have the education and awareness to get out of those situations.” - Angelo Sisco Some Topics We Discussed Include: How Angelo dealt having a father in jail while growing up and how this affected him later in life How Angelo lost close to 100 pounds in under a year’s time What happened to make Angelo realize that his business was not growing as fast as he would like, and the changes that turned it around Angelo’s bootstrapped story of how he got his gyms off the ground Mental, physical, emotional and spiritual barriers and how to break them down And much, much more! Contact Angelo Sisco: Conquer Athlete with Jason Leydon Lifestyle Nutrition <li style="font
S1 E190 · Thu, August 08, 2019
Mike Dillard - Overcoming Struggles To Create 8-Figure Businesses
Mike Dillard, previously of Self Made Man and Magnetic Sponsoring and now with The Elevation Group has done some amazing stuff throughout his career. Over the past 12 years, he has started three companies from scratch, in three different industries, and grew each of them to more than 8-figures in revenue. Mike has also built an email list of more than 1 million subscribers and grown a podcast to more than 5 Million downloads all from the comfort of his home. He also discusses how he has dealt with anxiety, depression and how building monster companies takes a toll on your body and mind. Mike really opens up and goes down the rabbit hole about how he’s had to change his life. We all have own own struggles and with technology constantly being on, it’s something we can all relate to. You’ll also hear about Mike other ventures that have not been as successful and how entrepreneurship has certainly had its ups and downs. Listen in as he comes full circle and discusses what his vision is for the future and how he can best assist not only those just starting out but others in the trenches as well. When you are done, be sure to check out our other episodes with Marc Acosta-Rubio and John Assaraf who have also dropped some golden nuggets on successful business practices while maintaining both physical health and mental clarity. “ I found that all of my most successful business are inspired by my biggest personal problems, and if I have a problem then I’m motivated to solve it, and if I have a problem there’s a very good chance that others have it as well. ” - Mike Dillard Some Topics We Discussed Include: How to deal with stress and anxiety as an entrepreneur Mike’s backstory and how he was able to generate $60,000 a month with his first book within 3 months of publishing Why podcasting is so effective Different business models and which ones worked and which ones Mike blew money on How he is self taught and used his knowledge with other people’s money to set himself up for success How his next book will assist fellow entrepreneurs on important, but not often discussed issues Mike’s awesome blurbs of wisdom And much, much more! Contact Mike Dillard: MikeDillard.com - check out Mike’s set to get a free class on how to create a clear vision for your business References and Links Mentioned: <li style="font-w
S1 E189 · Tue, August 06, 2019
Neil Patel - Content Strategies To Grow Your Online Brand
We love Neil Patel and basically grew up in our marketing, learning from him and Quick Sprout . While this episode is shorter than our usual ones, there is definitely some gold in here as always, as we discuss the benefits of UberSuggest, how QuickSprout got started as well as Neil’s excellent work ethic and tenacity in distributing so much content on his own. You’ll also hear how, even though he feels he has a few haters (which means he must be doing something right), he is able to ignore pretty much all the negativity and push on through, only taking in anything that can benefit him in the long run. Neil also discusses what he considers would be best practices for just starting out as well as what he does to keep his content fresh and rank continuously with basically no ad spend. After you’ve delved into this episode be sure to check out our previous shows with Paul Clifford and David Sinek , two folks who also know a thing or two about content and SEO. “ My philosophy is don’t get bogged down by people saying negative stuff, take that negativity and if you can improve, improve. If you can’t because it’s just opinions and there’s nothing you can use to make yourself better, then keep moving on.” - Neil Patel Some Topics We Discussed Include: How to get backlinks on your site from SEO Why every little bit helps by posting on a variety of sites Some ideas about the future of the internet and where we are headed How to use organic content properly Neil’s list of sites for content linking and how to use each one properly How to deal with haters Neil’s tenacity and his content producing machine And much, much more! Contact : NeilPatel.com Neil Patel Digital References and Links Mentioned: Get the EGP Letter here Our episode with Paul Clifford on repurposing content using automation And our episode with David Sinek discussing SEO a
S1 E188 · Thu, August 01, 2019
Navid Moazzez - Affiliate Marketing Using Virtual Summits
Navid Moazzez can be referred to as the grandfather of virtual summits even though he’s younger than most of us. He was one of the first ones out there teaching this format and is spreading the word on these powerful marketing tools. He has reengineered what others have been doing and packaged it into a system which has generated over 100,000 emails in the last 12 months alone, making over 7 figures. Listen to us mastermind on the show as we brainstorm on really cool ways to use virtual summits, and not just the usual ways you are likely used to hearing. Navid gives us a host of ideas on how to repurpose content and how to best create evergreen summits for long term revenue from just one event. He also has an amazing list of tools and recommendations that he uses in his business, and will open up your mind to the possibilities, even if you are just starting out without a huge network. We kept our brainstorming session in this one, because the content is too good not to share! After you listen to this episode, be sure to check out our previous shows with Liam Austin and Amber Spears for even more insight on summits as well as getting affiliates on board. “ There’s a lot of gold out there for summits that haven’t been done well or done at all. Many students who saw an opportunity in a market, partnered with someone or did it themselves and just crushed it. ” - Navid Moazzez Some Topics We Discussed Include: How to create mini virtual summits How to use them as an affiliate tool The power of the evergreen virtual summit List building How to grow your influence and your network around the Dream 100 concept The various types of virtual summits and when to utilize them And much, much more! Contact Navid Moazzez: ListBuildingSchool.com Navid Moazzez Virtual Summit Mastery References and Links Mentioned: Get the EGP Letter here Virtual Summary Mastery Upwork Process Street <a href= "http
S1 E187 · Tue, July 30, 2019
Paul Minors - Tools And Strategies To Be Ultra Productive Every Day
Paul Minors is so passionate about productivity, and manages his time so efficiently, he is able to sell products online, consult, does book reviews, blogs, creates youtube videos and also has a podcast , all this as a solopreneur and without the help of a VA. Couldn’t we all be a little more productive? As someone who makes a living helping others to accomplish this feat, listen in as Paul discusses tips and tricks on how to stay most productive, how he is able to maintain the elusive “inbox zero” and well as how he blocks out his days and weeks in such a way that he actually finds little extra segments of time to do whatever he wants. Paul also has some really insightful ideas on how to manage incoming emails and receipts using a combination of tools and apps for yearlong organization. You’ll find out he reviews his workload on a Friday to set him up for success the following week as well as his thoughts on a theme for the day. After you listen to all the time saving information, you’ll be sure to have extra time on your hands to check out our other productivity episodes with David Allen and Henry Evans . “ The perfect system is the one you design for yourself and actually follow . ” - Paul Minors Some Topics We Discussed Include: Tools for increased productivity How to time block your days Batching set ups Interesting ways to leverage podcasts A useful tool to help write emails quicker and with less typos Paul’s automation technique for tracking invoices How to automate the day to day stuff we all take for granted Paul’s process on how to achieve inbox zero What the 4 D’s are and how to apply them to your inbound emails And much, much more! Contact : PaulMinors.com References and Links Mentioned: Get the EGP Letter here Our podcast with Chris Guerriero who also talks about time management The Four Hour Workweek by Tim Ferriss <a href= "https://www.amazon.com/Start-Why-Leaders-Inspire
S1 E186 · Thu, July 25, 2019
Ryan Deiss - Trends To Watch In The Digital Marketing World
Ryan Deiss is CEO and founder of Digital Marketer . He is also the man behind Traffic & Conversions Summit , the largest digital marketing conversion conference in North America, which will now be held more than once a year in a variety of places. The best selling author, founder of multiple companies collectively employing hundreds around the globe, and one of the most dynamic speakers on marketing in the United States today, he is undeniably a recognized expert on the digital era. Ryan has always been a trend spotter, and every year at T&C, his opening keynote discusses the evolution and future trends for Digital Marketer. Its community has over 15,000 paid members and over a half a million subscribers. The company is on a mission to double the size of 10 thousand businesses by 2020. In this episode, Ryan discusses the history of Digital Marketer along with his plans for the future which coincides with the changes to the way marketing has evolved over the years and why this has led to his product team being the largest department in the company. Because of Ryan’s extensive history with digital marketing as a whole, he has a heads up on the industry, where it’s trending and best practices for the easiest ways for customer acquisition and retention. Once you have listened to all this great content, be sure to check out our other episodes with Digital Marketer’s Richard Lindner and Roland Frasier for even more digital marketing insights. “Words matter, language matters, and even though it’s strategy it’s also mindset and what you call things matters. Just be careful of the category you put your business in.” - Ryan Deiss Some Topics We Discussed Include: Where to focus your marketing attention next How to spot marketing trends How they are growing an audience in different fields What they are doing to focus on how to stay ahead of the field Why language is powerful and how you should use it to describe your business The future of Digital Marketer How to approach a new marketing channels Best practices for larger conversions and happier customers for the long term How the structure works behind the scenes And much, much more! Contact : DigitalMarketer.com - sign up for a free account to see how they
S1 E185 · Tue, July 23, 2019
Chris Guerriero - How To Scale And Acquire Companies
Chris Guerriero has built several companies of his own and is an advisor and investor in many more. Business owners around the world have come to rely upon Chris when they require an edge to breakthrough growth obstacles. In this episode, we learn how Chris, who had a successful health club leading a large team of personal trainers, caught the eye of internet marketing gurus as he was able to get his first book out into the masses, selling 60,000 copies in the first 60 days. He’s also grown teams, culture, and business systems that yield multi-million-dollar companies. During his career devoted to health, wellness, and business growth, Chris has built four 8-figure businesses of his own and helped generate millions in revenue for his clients. Through all this, he’s able to manage his time very wisely and discusses how he breaks down his day to day tasks with precision as well as what the right and wrong things to focus on to help your business scale extensively. You’ll also hear how Chris effectively bridges the gap between the online and offline marketing worlds for massive success. When you are done, make sure you check out our other shows with Roland Frasier and Carl Allen on acquiring and scaling other business and making the right deals. “If you talk to people in the words they use, there’s a level of trust that’s immediately associated with you and your product, and conversion becomes infinitely easier. ” - Chris Guerriero Some Topics We Discussed Include: How to get on radio utilizing unused radio spots How Chris got his book in hundreds of thousands of hands right off the bat A unique path Chris took during his book launch to get the attention of the marketing gurus What to include in your books to sell even more to your customers (and those who haven’t even purchased anything yet) Some unique offline tactics that get your name out How to use remnant advertising for higher conversions than standard ads Ninja tactics to create postcard headlines Key things to look for when acquiring a new business How to test physical products ahead of time to assure they will resonate The formulaic approach to how Chris breaks up his work and advising days And much, much more! Contact Chris Guerriero: ChrisGuerriero.com Take t
S1 E184 · Thu, July 18, 2019
Sam Khorramian - The Story Behind Big Block Realty
Sam Khorramian is a serial entrepreneur, investor, and speaker. He co-founded Big Block Realty which has made an appearance on the Inc. 500 list of fastest-growing companies three years in a row and would have been on this year as well (but he didn’t fill out the paperwork). His company is currently the fastest growing real estate company on the list. In this episode, not only do we discuss the real estate biz and how Sam’s business stands out from the typical brokerage firm, but we talk about dealing with anxiety and depression, circumstances that we don’t often discuss but should as entrepreneurs. Sam references some great thought leaders and gives advice on how he works around these issues. Listen to Sam’s advice on one of the best ways to invest in real estate, especially if you do not have a large chunk of capital upfront as well as the marketing tactics that have helped catapult his business and persona into the spotlight. When you are done, check out our other episodes with Scott Carson and Cory Boatright for additional insight into crushing it with real estate. “ In business, you should definitely seek counsel and learn from people that know more than you, but in terms of your goals and what you believe to be possible, you should only believe yourself. ” - Sam Khorramian Some Topics We Discussed Include: How to get into real estate if you are just learning How to deal with anxiety and depression as an entrepreneur Personal branding tips How a discussion with Richard Branson helped change limiting beliefs Sam’s internal company incentives How to stand out from the competition One thing that will change your mood immediately Using gamification in your business Best practices for dealing with real estate syndication companies And much, much more! Contact Sam Khorramian: Big Block Realty Facebook And on Instagram References and Links Mentioned: Get the EGP Letter here Entrepreneur Magazine <a href= "https://www.entrepreneur.com/article/242
S1 E183 · Tue, July 16, 2019
Jeff Vacek - Growing Digital Businesses With Physical Products
Jeff Vacek runs IPrintAndShip.com and is our main print fulfillment dude. In this episode, we talk about a host of different ways to better leverage physical products to increase your sales. He’s a jack of all trades and his print on demand business encompasses all aspects, from a variety of fulfillment products to the customer service side of things, even handling such tasks as building a Shopify store for you. Listen in as we talk about how to not only increase your conversions but lower your refunds and cancellation rates with some very simple product ideas. Sometimes it can be as simple as repackaging your information into a physical book. Jeff has quite a few ideas and has extensive experience with information products himself, as he previously built a $12 million dollar info publishing business. If you think to offer your customer base a physical product is too hard or expensive, you’ll want to listen to this entire episode, as you’ll learn just how hands off this process can be. After you get your mind reeling with the possibilities, check out our other episodes with Steve Sims where we talk about gifting ideas as well as our episode with Doberman Dan who discusses his own success with a printed newsletter . “ It’s amazing in this digital age, how much sending people physical stuff can explode an online business in a lot of different aspects. ” - Jeff Vacek Some Topics We Discussed Include: How to leverage physical products to increase your retention members How to use swag to get better conversion rates on the products you already sell How to keep people from canceling your recurring product sales Ideas on what we are doing right now with our podcast to keep the communication going Some really clever product ideas you would never think of Costs involved with the various physical products Jeff produces Best practices when starting out with this leverage model to test ideas How to use physical things to entice people to come on your podcast A few simple steps that will get you on your way to a product offer with minimal effort So many other amazing possibilities behind selling products How simple it is to add this option to your current model And much, much more! Contact : <a href= "https://iprintandsh
S1 E182 · Thu, July 11, 2019
Richard Lindner - The "Back Of The Napkin" Bar Ideas That Led To DigitalMarketer
Richard Lindner is the President and Co-Founder of DigitalMarketer , an industry leader in global digital marketing education. He is also an enthusiastic and engaging public speaker who prides himself on his ability to unpack the complexities of building and scaling the modern business. In this episode, Richard discusses his role at DigitalMarketer and the fun-filled night that led to a host of ideas between himself and Perry Belcher as well as a need to refill all the napkins at the bar. He also reminisces about the first corporate job and what led him to walk out on day one. Richard has a keen business sense as well as vision and leadership qualities which you will realize as he delves into how he leads his team and employees. He also offers some insights as he gives Joe and Matt advice for one of their own business ventures. When you are done, check out our other episodes with DigitalMarketer rockstars Roland Frasier and Molly Pittman . “ Sometimes that opportunity is so big and the need it there. While you always have to gauge opportunity costs, sometimes we put too heavy a weight on that opportunity cost, when we don’t really know how big it could be ” - Richard Lindner Some Topics We Discussed Include: A host of important questions businesses should ask themselves to think bigger What the future of vision of DigitalMarketer is going forward Tips on how to lead and motivate employees A crazy idea from a current event that led to a new online business What motivates today’s workforce (and it’s not what you think) How to both aspire to be more while also accepting what you have now The importance of the Monday meeting How to balance entrepreneurship with the potential chaos The benefits of the ICE System and its impact on decision making Defining roles of the visionary and implementer in your business And much, much more! Contact Richard Lindner: DigitalMarketer Praxio for a free trial to learn how to implement employee training as well as document the important things in your business References and Links Mentioned: Get the <a href= "https://a.evergre
S1 E181 · Tue, July 09, 2019
Josh Turner - A LinkedIn Strategy Guide
Josh Turner is a Wall Street Journal best-selling author as well as Founder and CEO of LinkedSelling . He is a leading expert when it comes to growing your business using LinkedIn and has developed and refined the relationship-focused lead generation system that he now implements for their clients. In this episode, Josh will discuss all the latest LinkedIn changes, why groups are a great way to connect to prospects and why you can have a heads up on the competition using LinkedIn ads. You’ll also hear how he is using the site to obtain sales appointments for his clients as well as what to do and even more importantly, what not to do if you are just starting out or need to upgrade your current profile. Listen in as you’ll discover why LinkedIn is no longer the boring, quick to pitch site that it once was and how they are gearing up to be on par with Facebook, especially when it comes to groups and advertising. Afterward, round out your networking and LinkedIn know-how by checking out our previous episodes with Omari Broussard and Trevor Turnbull . “ A lot of big brands are using LinkedIn ads and they are just garbage. They don’t understand direct response marketing. When you show up with an ad that’s far more compelling, you can do really well because the competition is not as great .” - Josh Turner Some Topics We Discussed Include: Cool tools to use in conjunction with LinkedIn How to get highly qualified leads from LinkedIn How to get targeted folks by utilizing local meetups How to grow a following organically Comparing LinkedIn advertising to Facebook How LinkedIn groups work What your profile should look like at a minimum How to do LinkedIn ads effectively How to do cold LinkedIn outreach and follow up Retargeting with LinkedIn And much, much more! Contact : Josh Turner on LinkedIn - but please include a note, saying you heard him on our podcast! References and Links Mentioned: Get the EGP Letter here A pretty sweet <a href= "https://www.onlinemeetingnow.com/register/?id=xzmtjg19hu&utm_source=affiliate&utm_medium=shared-social&utm_term=all-partne
S1 E180 · Thu, July 04, 2019
Marshall Sylver - Reprogramming the Subconscious to Think Like a Millionaire
Marshall Sylver is a motivational speaker, author, and performance hypnotist who works primarily in Las Vegas, Nevada. He has billed himself as "The World's Fastest Hypnotist". He is known as the #1 leading expert on subconscious reprogramming and irresistible influence. For over twenty years, Sylver has entertained, educated, and transformed the lives of thousands of people. He is the author of Passion, Profit, and Power , and through infomercials has sold over a million copies of his personal development programs worldwide. In this episode, we talk about how Marshall was able to create an amazingly successful life for himself, starting out at a young age. You will be hypnotized by every word as he talks about the important principles of having a millionaire mindset, getting over money blocks and obtaining everything you want. Once you’ve started to get your mindset in order with this episode, check out our other shows with Ken Coleman and Perry Marshall to round it out! “ When you know that you are multi-millionaire, even without the evidence of money, then there’s no angst, there’s no doubt, there’s no anxiousness. You know it’s certain. ” - Marshall Sylver Some Topics We Discussed Include: How to get over your money blocks. Success traits for being a great salesperson. How Marshall was able to get his wife to ask him out on their first date by hypnotizing her at one of his events! What enlightenment means and how to live in it. Tools to reprogram our brains to think like a millionaire. A genius but simple trick he used to help teach his daughter to walk. Best practices on how to sell to your audience and how often. How to hack other people’s successes. The 3 steps to creating anything you want. And much, much more! Contact : Marshall Sylver’s site MP2M.com/webinar - Marshall’s “Missing Piece to Millions” webinar References and Links Mentioned: Get the EGP Letter here <a href= "https://events.
S1 E179 · Tue, July 02, 2019
Esther Kiss - How to Get on Radio, TV and High-Profile Podcasts
Esther “Pinky” Kiss is deep into the world of public relations and is the founder of Born To Influence , a boutique publicity firm specializing in helping experts and personal brands get more publicity, leads, and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales. She's also the producer and host of Born To Influence: The Marketing Show , where she interviews highly successful entrepreneurs and New York Times bestselling about their publicity and marketing strategies. In this episode, we chat with Esther and pick her brain about everything podcasting, media, and networking. She discusses what to do if you are just beginning, who to approach and who to avoid, as well as tips on how to promote yourself on the variety of formats, since podcasts, radio, and television all have their nuances. Listen in to Esther’s lovely accent and when you are done, check out our episodes with Andrew O’Brien and Steve Olsher for more media placement golden nuggets. “ The whole point of media is to build trust and in order to build trust it’s imperative that you didn’t just buy that spot, you really are doing it based on merit ” - Esther Kiss Some Topics We Discussed Include: How to get on a podcast What kinds of things you can do to help the podcasters How to get on the radio and national TV Why you want to be very careful when it comes to paid PR How to talk in sound bites How Esther makes the connection between direct response and podcasting What to do if you are just starting out How to get your televised video from a service New and upcoming things in the podcasting world Current scams and places to avoid in the PR world And much, much more! Contact Esther Kiss: BornToInfluence.com References and Links Mentioned: Get the EGP Letter here BornToInfluence.com Forbes <li
S1 E178 · Thu, June 27, 2019
Steve Sims - How To Make Impossible Things Happen
Steve has amazing energy, personality, and advice. He’s known for doing insane stuff for people for those who don’t think it’s possible, such as setting up a dinner party in front of Michaelangelo’s David with Boccelli serenading the guests. He doesn’t put up mental barriers and has a different way of thinking. You are going to be blown away by what the stories of what he has accomplished for others and be inspired that you will be able to accomplish the same. Everything Steve has done is so impressive. As the founder of Bluefish , one of the top personal concierge services, and an expert marketer within the luxury industry, Steve is an entrepreneur in the truest sense of the word. He is well regarded within the luxury world for his innovation and down-to-earth personality. Known for his honesty, integrity and doing things “his way,” Steve creates experiences for his clients that they could never have imagined being possible. Get ready to join in the enthusiasm as Steve talks about his special way of networking and all the unique occasions that he has helped bring to life. When you’re done getting networking ideas from Steve, learn even more tips on how to stand out and make a difference by checking out our previous episodes with September Dorhman and John Corcoran “ There’s also a great thing out there about karma. If you’re out there and you’re open to those opportunities, those opportunities will come. If you go out there with value, credibility, respect, then you will grow in where you are supposed to grow. ” - Steve Sims Some Topics We Discussed Include: How to network with people the right way One key thing to help you on the road to future success How to find the right people to connect with The proper way to ask questions that will get you what you want Why Steve’s job is not giving the client what they ask for A great response to people’s uncertainty How one client’s experience continues to amaze him to this day How to best connect with someone using the social audit How to get deep into the minds of your clients And much, much more! Contact : SteveSims.com References and Links Mentioned: Get th
S1 E177 · Tue, June 25, 2019
Aaron Biblow & Triston Goodwin - The Video Flywheel Strategy for YouTube
Aaron Biblow & Triston Goodwin have discovered a unique way to use YouTube for promotion, called the Video Flywheel. As the name suggests, it’s a circular funnel pattern that keeps the viewers within a loop where they are shown great information, while staying on the YouTube platform, until the very end for the offer. This process works for most everything and they have even helped a guy selling over half a million dollars of bricks on YouTube as well as helped another get a job offer within just a few weeks. Triston is the tech guy, building it all behind the scenes, while Aaron has a knack for the dynamic ideas with the process. Together they make a great team and have created a system which is now taking advantage of a platform, that has tons of traffic but is also ripe for to draw viewers into your content as the cost per acquisition is still low and the competition is not saturated. Check out this episode to see what the video flywheel is all about as well as learning tactics to set your own videos apart and be on YouTube’s good side in order to get a better, organic reach. “ Our record for the client who has the most expensive offer is, we are using the flywheel to promote a $10,000 offer straight from Youtube. No upsell, no tripwire, no get on my list...just book a call, pay $10,000 .” - Triston Goodwin “ YouTube is very competitive, but it’s one of the least saturated places right now, especially for online marketing ” - Aaron Biblow Some Topics We Discussed Include: Strategies that work with both organic and paid traffic Tactics on how to best optimize your videos Why a call to action is not always the best thing How to keep viewers watching longer Best practices on how to up your YouTube score What to include in each video for continuity purposes How to tie other people’s videos into your own for reach The one key element of any YouTube video And much, much more! Contact Aaron Biblow & Triston Goodwin: VideoFlywheel.io References and Links Mentioned: Get the EGP Letter here Vid IQ YouTube’s white paper on optimization The Game book by Neil Strauss <li sty
S1 E176 · Thu, June 20, 2019
Ryan Levesque - How To Choose The Perfect Business For You
Ryan Levesque is the CEO of The ASK Method Company, the #1 national best-selling author of Ask, and a co-founder and investor in bucket.io®, a leading marketing funnel software for entrepreneurs. In this episode, you’ll learn how Ryan made one of the biggest decisions of his life, and how, through a series of ups and downs, he was able to choose his life work for success. Listen to Ryan as he discusses his thought process for deciding on a particular market, and how he was able to pinpoint, what he refers to as his “market size sweet spot”. Ryan also discusses his latest book Choose, which will help you avoid making the single biggest mistake when starting a business and talks about answering the all-important question: What type of business should you start? “ You don’t have to be an expert to be successful, you can be nothing more than a learner teaching other learners. ” - Ryan Levesque Some Topics We Discussed Include: What Ryan’s “Choose” methodology is and how it can assist you in your business pursuits How to decide what business opportunities and niches to look for Ryan’s criteria for making decisions How picking your niche is relevant to stock trading Why you don’t have to be an expert to teach a subject How Ryan uses Google Trends to decide on the potential of a business Which evergreen niche Ryan chose which still pays all his expenses today What to do if you are already in a business that needs more traction And much, much more! Contact Ryan Levesque: The Ask Method References and Links Mentioned: Get the EGP Letter here The Ask Method Bucket.io Etsy ChooseQuiz.com Google Trends Charlie Wallace ChooseQuiz.com
S1 E175 · Tue, June 18, 2019
Bob Serling - Inventing Products and Licensing Them for Evergreen Royalties
This is round two talking with Bob Serling on our podcast. Bob has worked with fun product ideas like skateboards and toys over the years and alongside guys like Tony Hawk. He’ll explain why it’s easier than you think to reach out to companies, big and small with your ideas and the best way to approach them, as well as why inventing is such a great side hustle for entrepreneurs. On the low end, Bob has made $30-$40 thousand a year and on the high end and as much as $1.5 million. He’s got a proprietary process that has 37 questions which will stimulate ideas and discusses how he uses this method to come up with ideas for existing products that will make them better, easier to use or simply more fun the end user. If you have any ounce of interest in inventing at all, you’ll want to listen to Bob’s take on his process and how he has succeeded without spending a lot of money upfront, hiring expensive patent attorneys or sourcing out costly prototypes. “ If you are developing products, you want to jump from thing to thing. It doesn’t hold you back, it actually advances you. ” - Bob Serling Some Topics We Discussed Include: Testing and having fun with invention ideas How to capitalize on your squirreling brain as an entrepreneur How to come up with an idea and sell it within days or months How to license your idea and cash out How to invent as a side hustle Finding potential people to buy your idea The specific kind of attorney you want working for you Why being a product developer is the ideal side hustle for entrepreneurs How much you can expect to make from royalty deals And much, more more! Find Bob Serling here: Get Bob’s Free 5 Part Training Program on Inventing References and Links Mentioned: Get the EGP Letter here Hustle & Flowchart Episode 46 with Bob Serling Bob’s podcast? Trade association list for research Amazon and Google Shopping LinkedIn <li style="font-weight: 400;
S1 E174 · Thu, June 13, 2019
Todd Herman - Creating New Identities to Achieve Your Goals
Todd Herman describes himself as a science nerd, sports nut, mindset geek, performance junkie, and ass kicker. We refer to him as the world’s greatest salesperson, even winning a contest by that same name. He’s got 22 years of experience in the peak performance space and has seen a lot of things come and go over that time. He has a knack for coaching people and explains how to be on your best game, whether you are in practice mode or in the real game in front of a crowd and how to get your ideas out of your mind and into the field of play. Todd also goes into depth on how the most important part of grabbing hold of your alter ego is that you want to emotionally connect with it as well as with whoever is your inspiration for your alter ego. Todd has also coached thousands of people, including top athletes, performers and entrepreneurs over the years and has helped them, sometimes on short notice, to step up their game, both literally and figuratively. He talks about his new book and offers tips on how to access your alter ego to finally become the person that you want to be. Todd encourages everyone to regain their sense of playfulness that we all had as kids in order to find the zone and tap into your preferred identity as well as creating and maintaining healthy relationships which lead to an overall and meaningful life. “ When you get the flash of creative inspiration, stab it immediately, otherwise you’ll lose it. ” - Todd Herman Some Topics We Discussed Include: How to use the power of alter ego and what it is How to develop your own alter ego One tactic that most people never use, but gets Todd customers for life How to turn your alter ego on and off at will How to get over imposter syndrome What Todd did as a football athlete to create a winning environment for himself Alter egos of famous people he has worked with Why participating in individual sports is even more important than team sports Why building a game plan is one of the key things to create if you are an entrepreneur How a simple pair of glasses can help banish rejection And much, more more! Contact Todd Herman: Todd Herman.me References and Links Mentioned: Get the EGP Letter The Alter Ego Effect by Todd Herman
S1 E173 · Tue, June 11, 2019
Therapy Sessions 👥 How To Connect With Any Influencers Your Industry
We’re back with another round of our therapy sessions. In this episode, we dive deep into two main things: how we turn our companion into a physical newsletter and how we get the names you see on this show and create a conversation to do advisories and rep deals, among other things. As always, we’ve been testing out a lot of new strategies and there are some great tidbits on the latest podcasting news and discoveries as well as how to drive traffic to your existing podcast. And if you don’t have a podcast yet? We’ve got that covered for you as well. In addition, we talk about leveraging your existing network as well as reaching out to people in, what we refer to as a “Dream 100” list, to expand your outreach for a win-win connection. We also talk about sites we use, books we’ve read over and over again, and the multiple connections we’ve made over the years and how we leverage our media properties in a very unique way. “ The way we do podcasting is so unique from what everybody else is doing out there, we’re not making all our money off sponsors, we’re making most of our money off affiliate marketing. ” - Matt Wolfe “ The monetization part is where we are really putting a lot of our time and energy...so that we can go and help other companies who have a podcast monetize to a much greater degree. ” - Joe Fier Some Topics We Discussed Include: Some of the cool things we are doing in our business How we are getting bigger and bigger name guests on the show How The EGP newsletter leverages this for our connections The latest news regarding Google and how that will help your SEO immensely if you do it correctly How we leverage physical mail and why it’s such a big hit Ninja tactics for follow-ups with those we connect with How one link added to their content has allowed us to network with amazing guests The different ways to monetize content which has lead to big gains in affiliate income How we retarget to potential guests for future episodes A super simple way to use your existing FAQ’s for an additional media source And much, much more! References and Links Mentioned: Get the EGP Newsletter Roland Frasier’s Business Lunch Podcast Our Dream 100 List - check it out, maybe you k
S1 E172 · Thu, June 06, 2019
Nicholas Kusmich - The Perfect Facebook Ad Funnel
Who would ever guess that a former church pastor is now a leading authority on Facebook advertising? Twenty years ago, Nicholas Kusmich was doing just that and was looking for ways to supplement his income. So he started an online business which leads to internet marketing, creation of an ebook, and then a course. Present day, Nicholas runs intensive classes as well as runs an agency that helps businesses with Facebook consulting. He focuses on how to get someone off Facebook, what lead magnets should be used to get them on a list, and how to retarget them later. He also explains how Facebook is still the most underpriced, direct response place to advertise among all the other channels. Nicholas has great insights about Facebook advertising where he goes beyond content marketing and dives into how to create a great “godfather” offer, i.e. something so good you can’t refuse. His enthusiasm for advertising is contagious and it’s no wonder he is one of today’s leading Facebook ads strategists. “ Most people ignore the cheetahs and the tortoises. Your cheetah is the trick to profits early on and the tortoise is the trick to real profitability .” - Nicholas Kusmich Some Topics We Discussed Include: How to run the ads and this episode will teach you where to send all that traffic and you’ll be good to go A resource for uploading podcast data to Facebook How to position an offer to all types of potential buyers How to mirror a campaign when using Facebook ads 4 elements to a great offer How to promote a podcast with Facebook ads What makes a great lead magnet How to make your ad costs back immediately and set yourself up for the future An important distinction of advertising on Facebook vs. other platforms And much, much more Contact Nicholas Kusmich: At The Council - his membership community References and Links Mentioned: NicholasKusmich.com/perfectadtemplate – where you’ll get his 10 step ad blueprint and a way to funnel hack his process Podsights.com Robert Cialdini NicholasKusmich.com/perfectadtemplate The podcast with Daniel
S1 E171 · Tue, June 04, 2019
John Assaraf - How To Destroy Mental Blocks That Are Stopping Your Progress
John Assaraf is an accomplished author, internationally known speaker and entrepreneur. After struggling with health issues and run-ins with the law as a youth, his life completely turned around when he met a wise businessman who was to become his mentor. He asked John one simple question when they met, which changed the course of the rest of John’s life. Over the years he has grown five multimillion dollar companies that include real estate, software, brain research, and life/business coaching. He’s appeared in movies such as The Secret. John has a passion for teaching what he discovered about the mind-body connection, and how to harness the power of our brain to accomplish goals. He’ll also teach you how your brain is blocked from your highest potential by limiting beliefs, and how some things are buried in the subconscious that are holding you back. John has some exercises you can do to get over them, how to realize when they are coming on and how to set about rewiring your brain concepts. John goes deep with strategies and studies where he has a lot of science backing his insights. “ Don’t ask yourself if you are worthy of that goal, ask yourself if that goal is worthy of your life. ” - John Assaraf Some Topics We Discussed Include: How one question changed the course of John’s life for the better How just one an hour a day of learning can create immense benefits The mind-body connection, and how John was able to heal himself How your brain is similar to a computer Simple ways to change what you say to accomplish goals Common limiting beliefs and how to overcome them John’s use of Awareness, Intention & Action A great way to start your day to help you reach your goals The Importance of cause & effect How our brain uses energy to be more efficient And much, much more Contact John Assaraf: Find John on Instagram John’s Youtube Channel Facebook fan page - John does a free 30-minute training every Tuesday morning References and Links Mentioned: Traffic & Conversions Summit Ori Bengal ’s art <a href= "ht
S1 E170 · Thu, May 30, 2019
Jason Katzenback — The Story Behind Amazing.com
From an early age, Jason has been a born leader. At the age of 23, he declared to his fellow employees that he would be their boss within 5 years. After accomplishing that, he realized he was not meant to be an employee and went on to learn traffic secrets from John Reese, which enabled him to quit his job and create a business that did $3.5 million the following year. Jason has a knack for teaching others, and it was a natural transition to the creation of Amazing.com where he and his business partner, Matt Clark have taught over 30,000 students how to build a successful Amazon business. Jason discusses the difference between running your business vs. leading your business, how to effectively get to a point where you can start to outsource simpler jobs to focus on more important tasks, and how to scale up. Jason has been a successful Amazon seller for years and has great insight on how to sell on Amazon today as things are always changing on the ecommerce platform. “ You have to be able to run and lead your business - don’t rely on other people, they don’t have your vision .” - Jason Katzenback Some Topics We Discussed Include: How Jason met his co-founder which led to the creation of Amazing.com . Why it’s important to have complete belief in your own product. How to scale your team up effectively and how to know which people to hire next. The formula he learned from Todd Herman on how to segment your time efficiently. Tips and insights as to what it take to be a successful seller on Amazon right now. How he was able to grab the incredible domain name Amazing.com. The important difference between leading your business vs. running your business. How to document your tasks to make it easier to outsource. How to set up an employee properly to ensure success for both of you. Key qualities of being a good leader. You can find Jason at: Amazing.com and SellerCon.com/tactics References and Links Mentioned: The EGP Letter - Get our print newsletter Amazing.com SellerCon Yanik Silver’s Mavericks Todd Herman <a href= "https://www.techsmith.co
S1 E169 · Tue, May 28, 2019
Ajay Goel — How To Scale A SaaS While Eliminating Customer Support
Although he could have been a doctor, Ajay Goel decided to take the road into entrepreneurship and dropped out of school to open a web development company which went on to generate $5 million in revenue. He has produced a variety of programs that help users with email marketing and creation. Ajay has a strong background software development and is utilizing the Chrome Store, which has far less competition, to market his product. He also has a proactive approach to customer service issues, which allows him to focus less on providing detailed customer support and more on the technical development on the backend. Ajay’s shares some of his extensive knowledge of Gmail and email marketing in general with tips on what to expect with a follow-up sequence, do’s and don’ts for subject headlines and the best times to send out emails. In addition, he discusses why you want to consider using a product that works with Gmail's own servers for better deliverability rates. “Users are more loyal when they have a little problem that you solve than users who never have a problem” - Ajay Goel Some Topics We Discussed Include: Sending limits when using Gmail Use of Reddit for marketing your product Pros and cons of selling on the Chrome store An easy to use email platform that works directly with GMail How to produce a SaaS with limited customer service involvement Sites to market your SaaS product Best practices when using Gmail for marketing A great resource for photo editing Contact Ajay here: On Twitter (where his handle is “PartTimeSnob” - i.e. he doesn’t like going to concerts unless he is in the front row) Via Email: Ajay@wordzen.com References and Links Mentioned: The EGP Letter - Get our print newsletter JangoMail - email marketing platform. WordZen - a product that writes your emails for you. GMass - a mass emailing platform that ties into Gmail Google Chrome Store <a href= "https://www.gmass.co/gmailgeni
S1 E168 · Thu, May 23, 2019
Ron Lynch — The 3-Part Formula That Can Make Any Product Sell
After working for a Seattle grocery store chain for several years where he would see an interesting cast of characters including famous movie actors and celebrities, Ron Lynch parlayed his knowledge from producing cooking demonstrations in the market to producing a host of extremely successful infomercials. He also has a long career working in the movie industry and has not only appeared in film but has had a hand in screenwriting scripts for a variety of movie projects. In addition to these accolades, Ron is a published author. Ron has an eclectic way of creating ideas and from him, you can learn a variety of promotional strategies and the importance of crowdsourcing content as well as using vertical creatives. Ron is constantly creating, coming up with new ideas, often getting inspired from places that are not so common such as watching stand up comedians and illusionists. He discusses the importance of giving your product away and really thinking about the consumer’s view when building a brand. “Always make the story about the viewer and make it interesting about them. If you can create curiosity up front, you have a much higher probability of engagement” - Ron Lynch Some Topics We Discussed Include: How working with the general public can lead to amazing opportunities. How to combine two sets of skills to create a marketing strategy. How to channel market vertically How to crowdsource video content to market a product in the beginning The 3 step video creation formula How product stories are similar to a movie trailer or telling a good joke A 3 question technique to pre-qualify consumers Important starting points to consider when introducing your product The difference between brand marketing and direct response marketing Why giving away your product is better than offering a discount Contact Ron Lynch: Visit’s Ron’s Facebook page for Big Baby Agency . If you send a message to the page, the bot will sent you a free 15 page creative brief, plus you’ll be pre-registered to get his book for free when it comes out. References and Links Mentioned: The EGP Letter - Get our print newsletter Principle of Reciprocity Breath Rox GoPro AeroGarden Derren Brown Words That Sell book Big Baby Agency <a hre
S1 E167 · Tue, May 21, 2019
Robo Hendrickson — How to Prototype and Patent Your Ideas
After an 11 year stint as a professional rodeo rider in Texas, Rob, a.k.a. “Robo” Hendrickson, followed his creative talents into the world of advertising. Over the years, he used his know how to partner up with other like minded people, in a variety of companies. Robo is amazing at bringing products to market, agencies, advertising and making some badass products. Robo has a strong background in knowing how to patent things, what the different types of patents mean and how much it costs to fight if someone is infringing on your patent. From him, you can learn from start to finish, how to bring a product idea to life by either raising money yourself, or through crowdfunding, as well as everything in between, including a lot of important steps that most people skip. Robo is a super cool, fun guy who’s been around for a long time in this space. Not only has he built a great lifestyle, but he also gives back in a big way through his work. Get insight into how he had a defining moment at one point, and what he did to make a major turning point in his life and his career to design his ideal life and business. “ Good products are nice, but tacos can really make a difference. ” - Robo Hendrickson Some Topics We Discussed Include: How to prototype and patent your idea Different ways to fund your idea How to create a manifesto to procure your ideal lifestyle Important qualities to look for in when creating partnerships How to research if your product idea is already being produced by someone else The different types of patents What to look for when finding people to design your product Important things to research to determine the potential success of an idea Why sometimes there can be success with a product even if has been mass marketed already How to give back and make a difference Contact Robo Hendrickson: Full Bucket Connect on Facebook On Instagram Dragn Grills And on Twitter References and Links Mentioned: Full Bucket <a href= "https://dragn
S1 E166 · Thu, May 16, 2019
Rob Burns — VSLs Suck - Make This Kind Of Video Instead
Rob Burns helps businesses create amazing videos that sell their products. After selling his press release syndication company, Rob dove headfirst into the world of creating videos. His unique approach has helped launch tons of physical product brands and helped many companies go viral with their videos. In this episode, we chat with Rob about everything video. The style of video that he helps his clients create, work in almost any niche and any type of business. They aren't just for physical product brands. They work for any business that has something to sell, replacing the VSLs that so many people are used to seeing. Join us on this fun-filled episode while we have a blast chatting with Rob and dissecting the secrets behind why the videos he creates are so damn effective. Some Topics We Discussed Include: The best $5 Rob ever spent on Fiverr The heartbreaking reason Rob closed up his first business How Rob sold hot sauce through the mail How ads in back of magazines shaped his internet business The industry that Rob attempted to disrupt How he went from doing press releases to creating videos How to get paid for things you'd get kicked out of school for The type of video he makes now instead of VSLs Why promoting big brands is different than small brands Why you shouldn't need to convince people to buy stuff Attention spans in the 80s vs. today Why smartphones have changed video marketing The biggest mistake most people make with their videos The 3-Step formula for crafting the perfect sales video Social media video structure vs. sales video structure Who and how to infuse humor into every video The off-the-wall product ideas that Rob has lined up The hero style video and what goes into them Plus much more! Contact Rob Burns: Video Telepathy References and Links Mentioned: The EGP Letter – Get our print newsletter PR Reach Robburnsbrain on YouTube Save the Cat by Blake Snyder World’s Fittest Book by Ross Edgley Bored and Brilliant by Manoush Zomorodi
S1 E165 · Tue, May 14, 2019
Ken Coleman — How To Achieve Your Goals Using The Proximity Principle
Ken Coleman is host of The Ken Coleman Show and the top-rated EntreLeadership Podcast, and author of One Question: Life-Changing Answers from Today’s Leading Voices. An acclaimed interviewer and broadcaster, Coleman equips, encourages and entertains listeners through thought-provoking interviews, helping them grow their businesses, pursue their passions, and move toward a fulfilled purpose. You can follow him on Twitter at @KenColeman, on Instagram at @KenColemanShow, and online at kencolemanshow.com or facebook.com/KenColemanShow.
S1 E164 · Thu, May 09, 2019
Stephan Spencer — The SEO Mistakes That Everyone Is Making
Back in 1995, Stephan Spencer decided to drop out of college and start his own website agency. Four years later he had the “crazy” idea he could live anywhere he wanted, so he moved to the beaches of New Zealand. There he built his first SEO company when Google was just becoming a household name. Stephan is a top SEO consultant and best selling author who is known as a cutting edge strategist for some of the world’s most recognized brands. He keeps seeing businesses make the same mistakes and he’s here to share his expertise so entrepreneurs can stop wasting dollars and start getting profitable results. Whether you have an established website or about to launch a new one, listen in as Stephan shows Matt and Joe how to build for SEO and keep it optimized, the criteria Google currently uses for rankings, and which SEO tools everyone should be using. This episode is stuffed with SEO expertise, but if you’re craving more go check out our conversations with Brian Dean and Christopher Gimmer . “Don't try and outsmart or trick Google. You're not going to win at that game. Everything you do has to be underpinned by value creation.” -Stephan Spencer Some Topics We Discussed Include: A simple tactic to set a domino effect in motion Why you must always aim for the big fish How to quickly double-hit every win The right way to go off brand and increase traffic What you can do to “outsmart” A.I. (your brain isn’t enough!) How Google keeps its rap sheets on businesses Why your high-quality content is landing dead in the water EAT and YMYL - they’re more important than ever The ins and outs of YouTube’s unique SEO structure A method to gain traffic as soon as you buy a new domain How to make sure your website stays optimized One fix that can lift a site all the way to page #1 The SEO tools everyone should be using Contact Stephan Spencer: Marketing Speak/hustle - special link! Get Yourself Optimized StephanSpencer.com Connect on Instagram <li style="font-weight:
S1 E163 · Tue, May 07, 2019
Gina Horkey — Virtual Assistants - How To Be One & How To ROI From The One You Have
After ten years of working in personal finance, Gina Horkey wanted a change. She loved writing short stories and thought why not give copywriting a try. Just six months later she was making $100 an hour and getting ready to quit her job, sell her practice, and start working from anywhere. Gina is the founder of Horkey HandBook , a website geared towards helping others find or become a kickass virtual assistant. Her background includes making a living as a professional writer, an online business marketing consultant, and a decade of experience in the financial services industry. She’s also proud to be a married, millennial mama to two precocious kiddos from Minnesota. Sitting in traffic twice a day should be a thing of the past. Listen in as Gina talks with the guys about how to hire or become a badass virtual assistant, the 3 skills that every great VA should have, and her method to instantly increase ROI by contracting a new team member. Get even more insight about becoming or hiring virtual team members in our conversations with Moe Abbas and Josh Bartlett . “You get paid to learn, it's basically what it comes down to... you get to be the person behind the curtain looking around and it's amazing!” -Gina Horkey Some Topics We Discussed Include: How to find or become a badass virtual assistant Why working online is more legit now going to an office What salaries different VAs are making The right way to pitch yourself to businesses A method to safeguard from Scope Creep 3 skills that make for the best virtual assistants The right time to start contracting team members Rules to follow before making a new hire The tasks every business owner needs to hire for Why emotional tasks are the biggest drag on profit A system to instantly increase ROI by hiring a VA An onboarding process to maximize your new VA Contact Gina Horkey: Horkey HandBook Virtual Assistant Finder Connect on Facebook And on Twitter References and Links M
S1 E162 · Thu, May 02, 2019
Doberman Dan — How To Create And Sell A Physical Print Newsletter
As a full-time police officer and part-time serial entrepreneur, Doberman Dan spent almost a decade trying to start a successful business. Then he started a direct mail fitness newsletter and finally started making money. Just a year later he quit the police force. Dan likes to call himself a “kitchen table” entrepreneur, having written hundreds of successful sales letters, direct mail packages, feature articles, and newsletters while kicking back in his home. He’s seen too many businesses make common mistakes rather than change their approach to marketing. And he wants to save them so they can start making maximum money in minimum time. Not every part of your business should be online. Listen in as Dan shows Matt and Joe how he uses his newsletter to leverage every part of his business, his system to easily keep your letters high-quality, and tactics to quickly grow subscriptions. After the episode, go check out our conversations with Adil Amarsi and Craig Simpson for more copywriting insights. “You know, sometimes you produce your best stuff when you're under the gun and you don't have the option to goof off.“ -Doberman Dan Some Topics We Discussed Include: The psychological benefits of a public alter-ego A system to keep your newsletter consistently awesome Rules for finding the right page count for your letter Why over delivering can kill your subscriptions How to tell when you’re writing at your best The content your most knowledgeable customers want to read A system to keep your ideas in order How to target an audience using your superpower Newsletter tactics to increase your stick rate The simplest, low-cost system to mail a printed newsletter What to do with an email list that isn’t converting A targeted way to use a newsletter to quickly grow a business Why direct mail is an effective way to start a business (now more than ever!) Contact Doberman Dan: DobermanDan.com Off The Chain Podcast References and Links Mentioned: Hustle & Flowshorts – Our new daily podcast! <a href= "http://go.evergreenprofits.
S1 E161 · Tue, April 30, 2019
Therapy Sessions 👥 The Massive Podcast Wave That's Coming
We’re back! And it’s just us this time for another round of our therapy sessions. We’ve been out speaking, talking with other podcasters, diving deep into the industry, and there’s so much exciting stuff happening we wanted to record all the reasons why we’re getting even more bullish on podcasts. We’ve also been trying out lots of new strategies and it’s about time we showed you the tactics we’ve recently discovered are effective ways to drive traffic to your podcast. Think of it as a little preview of the virtual summit we’re launching later this year. We’re pretty excited to tell you all about that too! And we wanted to share the best sources out there to keep up with podcasting news, the best place to send your listeners instead of your iTunes page, and the revenue source most podcasters are ignoring. When you’re done, check out the last therapy session we did after getting back from Podfest and our Biggest Lessons Learned Growing A Podcast for more insights about the business of podcasting. “Let's smash this whole concept that you need to have a crap ton of listeners to actually make money with your podcast.” -Joe Fier “Podcast listeners are the best possible lead that you could get in your business… they are the most engaged people that you can talk to because they're in your ear for an hour at a time.” -Matt Wolfe Some Topics We Discussed Include: The podcasting virtual summit we’re planning Why podcasting can be simpler than most people think Our 2-days-a-month podcasting system The recent big changes in the podcast industry Why sponsorships are not a good deal for most podcasters How we’re making sure to never pod-fade Which marketing strategies are working on our show The revenue source most podcasters are totally ignoring Our podcast stats that blow away any video on Facebook How to find the best leads for your business Where to send podcast listeners (psst… it isn't iTunes!) The best sources for the latest podcast news References and Links Mentioned: Hustle & Flowshorts – Our new daily podcast! GenM ( Sponsor ) – Find marketing apprentices for $50/mo <a href= "https://lp.evergreenprofi
S1 E160 · Thu, April 25, 2019
Robert Farrington — How TheCollegeInvestor.com Gets 3.5 Million Visitors Per Month
From the age of 16 to 33, Robert Farrington worked at Target while slowly building his blog until he had 1,000,000 readers a month. He had used his side gig in order to pay off his college debt, build an investment portfolio, and now it was letting him become a full-time entrepreneur. Robert is the founder of The College Investor , a leading personal finance site helping millennials get out of debt and start investing. He is America’s Millennial Money Expert®, and America’s Student Loan Debt Expert. He is on a mission to help people escape student loan debt and start building wealth for the future. Time to brush off those old blog (or podcast!) ideas as Robert Farrington shows Matt and Joe how to build a massive audience with your content, the 3 primary ways to monetize a website, and ad strategies that cost nothing. After listening, go check out our conversations with Christopher Gimmer and David Sinick for more ways to craft top ranking content. “Blogging is like compound interest rate... you put this work in and it might not necessarily do anything upfront, but over time you really do have this large nest egg.” -Robert Farrington Some Topics We Discussed Include: How to turn random thoughts into traffic generating content A schedule to build a blog that compounds traffic The kind of content “success” you want to aim for Methods for refreshing old content (so much easier than starting from scratch!) A PR strategy to skyrocket your SEO The 3 primary ways to monetize a blog SEO factors that are more important than backlinks How to research in order to make top ranking content Best practices for running Reddit Ads Why Facebook will no longer be #1 in 18 months Ad strategies for when your budget is zero Why you should probably invest even if you’re still in debt Contact Robert Farrington: The College Investor College Investor Podcast Connect on Reddit And on Instagram References and Links Men
S1 E159 · Tue, April 23, 2019
Amber Spears — How To Get Super Affiliates On Board To Sell Your Products
After shifting careers into marketing, Amber Spears was handwriting copy and barely making ends meet. Then she was offered the company’s struggling affiliate department and 10% on whatever she brought in. Always a saleswoman at heart, she leaped at the chance. Now Amber runs her own marketing companies, helping clients do over $150 million in business a year with her affiliate methods. She is the co-Founder of East 5th Avenue, Affiliate Accelerator, SPEARS Method, and the Mimosa Mastermind. She is also a highly sought after speaker, trainer, coach, and consultant. Affiliate marketing might have had a bad rap, but times are changing. Listen in as Matt and Joe talk with Amber about what a great affiliate partnership looks like, the right way to split revenues, and why an affiliate network is a fast, stable way to grow a business. When you’re done, check out our conversations with Stephen Esketzis and Dan Brock for more affiliate marketing strategies. “These kind of handshake deals are just not the proper way to do business, it's business with a small b, not a capital B.” -Amber Spears Some Topics We Discussed Include: Rules for picking great affiliate partners How to stop wasting 75% of your time on admin tasks The right way to split revenue with affiliates Why it’s structured deals or no deal Minimum numbers so you’re never swimming upstream How to target traffic that’s actually affiliate traffic What to do as soon as a campaign bombs Recognizing affiliate leaks and plugging them up Getting out of your comfort zone (and getting traffic!) Outreach to get pushy but never be a jerk A simple contest to quickly build an affiliate network Where to find stable revenue for your product Latest trends in effective affiliate marketing Contact Amber Spears: East 5th Avenue Spears Method Mimosa Mastermind Connect on LinkedIn References and Links Mentioned: H
S1 E158 · Thu, April 18, 2019
Daniel Daines-Hutt — Using Psychological Triggers To Get Maximum ROI From Content
After a viral post generated $3,000,000 in new clients in just 2 weeks, Daniel Daines-Hutt was exhilarated and overwhelmed. Over the next year, he struggled to keep up with the work. He needed a way out, so he started making his own content. Daniel is a self-confessed marketing nerd with a background in direct response advertising. Ironically, it’s his content that people actually know him for. He has made some of the top content on inbound.org and GrowthHackers. When he’s not in the ocean or nerding out with some good sci-fi, he teaches people how to write less often but get more traffic. More content doesn’t mean more traffic, so listen in as Daniel shows you how to turn old blog posts into killer content, get direct access to people’s lizard brain, and crafting ads that get $22 back for every $1 spent. Nerding hard as Matt and Joe are? Then go check out Stephen Esketzis and Travis Houston too! “You're more likely to get someone to take an action if you can make it simple.” -Daniel Daines-Hutt Some Topics We Discussed Include: How to make $22 for every $1 spent on ads Why you have to STOP making content Pirate Metrics to know your numbers An article format that converts at 20-80% The only 2 types of articles people read One hack to increase opt-in by 40% (and another for 40% more!) Using Rick & Morty to get perfect copywriting Blending AIDA and BAB into tasty, persuasive content The 4 types of customers you must write for Pre-frame: it’s a content journey that leads to sales Simple outreach methods to build backlinks 4 test elements to perfect your ads How to make ads cheaper and more effective on Facebook Contact Daniel Daines-Hutt: Amp My Content How We Drive A $22:1 ROI From Cold Traffic Why You Need To STOP Writing Content, If You Want To Get Traffic How To Stop Writing Fluff And Start Creating 'Killer' Content That Works How
S1 E157 · Tue, April 16, 2019
Caleb Simpson — The CBD Business And How To Market Without The Ad Platforms
One of the most stressful times in Caleb Simpson’s life was selling his energy bar business. The finances, lawyers, and buyers were all wearing him out, so he decided to give CBD (the non-psychoactive chemical found in hemp plants) a try. Results were so immediate that he knew exactly what business he was going to start building next. Caleb is a father of three kids and ultra-marathon runner. After trying CBD for the first time his stress melted away and he found relief from the pain of his chronic injury. He founded Hemp Daddy’s to bring the healing power of CBD to those struggling with chronic issues like inflammation, anxiety, depression, and much more. Not every industry is welcome on Google and Facebook. Listen in as Caleb shows Matt and Joe 5 ways to market taboo products without the aid of big platforms, segmenting your audiences without special links, and the tech stack to manage everything yourself. When you’re done, check out our conversations with Mike Michalowicz and Nate Broughton for more advice about building a business from scratch. “I see everyone complaining and moaning... When is Facebook going to allow CBD? Maybe they'll never allow it, so you don't need to sit around waiting.” -Caleb Simpson Some Topics We Discussed Include: The many health benefits of CBD, both mental and physical How to market a product that’s good for everyone Experiments to find the right CBD dosage Why wholesale is a bad business model Outreach tactics that get you on the show (it worked on us!) 5 ways to advertise without the big platforms How taboo industries are currently driving traffic The most effective list building campaigns (and not so effective) One simple method to segment your audience without building special links or pages How to structure your week as a solopreneur A tech stack to easily manage everything yourself Who sells fake CBD and how to get the real stuff Contact Caleb Simpson: Hemp Daddy’s - Get 10% and free shipping with coupon code: hustleandflow Connect on Instagram And on Facebook</
S1 E156 · Thu, April 11, 2019
Chris Krimitsos — Behind The Scenes Of One Of The Largest Events In Podcasting
With a personal promise never to cancel an event, Chris Krimitsos was hours away from introducing a major speaker with only a couple people in the audience. He’d given up, but sent out one more email anyway. When he walked on stage the room was full of people who’d bought tickets last minute, that’s how tight-knit his community has become. Chris is the passionate professional who hangs around after the event talking and listening to anyone who wants his time. With over 2,000 events under his belt, he’s created a business community that brings everyone - marketers, brokers, and dog groomers alike - into the same room. And he’s the creator of PodFest Expo , one of the largest, and still growing, events in podcasting. Tired of connecting just digitally? Then let Chris Krimitsos show you how to get people together while keeping expenses low, avoiding rookie mistakes, and creating a live community people can’t wait to return to. When you’re done, check out our conversation with September Dohrmann for more event planning tips and our story of joining the podcasting world . “Can we take this whole ego worship out of the equation?... because that's how you create a cohesive environment.” -Chris Krimitsos Some Topics We Discussed Include: Expenses and pitfalls to avoid while planning your events Negotiation tactics to cut your bills in half How to launch an engaging, cohesive community A simple offer to sell VIP tickets The opportunity most speakers are missing out on Who’s who in the infamous Podcaster Band The 3 reasons people actually attend an event Rookie event planner mistakes (what’s with all these chairs?) Watch your BEO! Why a nod can wipe your profits The Whisper Campaign that draws in your niche audience How to pick the right location for your event The Messengers, unique reasons podcasters are such a supportive culture Contact Chris Krimitsos: PodFest Expo ChrisKrimitsos.com Connect on Facebook And on Instagram<
S1 E155 · Tue, April 09, 2019
Abdo Riani — Unique Strategies To Bootstrap New Business Concepts
With his first venture, Abdo Riani struggled to convince local businesses to invest in his new recycling program. He needed to show results, but how do you do that before you have a product? So he did it himself, using just his cellphone and a spreadsheet to get his first 500 users, enough to finally get the funding he needed for a scalable product. Abdo is the founder of Startup Circle where aspiring and rising entrepreneurs can connect with successful founders over daily live Q&A sessions. He helps entrepreneurs accelerate their path to paying customers by showing them how to launch and grow products and services efficiently and with higher predictability by bootstrapping their way forward and quickly proving ideas by doing things that don’t scale. Get your head out of the sky and pick up your bootstraps as Abdo Riani shows Matt and Joe tools and tactics to do anything at zero-cost, a 3-step process to interview 100+ experts in just 2 months, and getting The Wizard Of Odds Mentality. When you’re done, get more advice about sharing and monetizing your knowledge from our conversations with Liam Austin and Jonathan Levi . “It makes sense to a baby… how a simpler approach can help you move forward on stronger foundations.” - Abdo Riani Some Topics We Discussed Include: The foundational power of bootstrapping your ideas Methods to connect users without using tech Why you must first become your product How to market a virtual summit spending $0 The first step to becoming an influencer Which experts make the best interviews The 3-step process to interview 100+ experts in 2 months The biggest acquisition channel for a summit How to approach companies to sponsor your summit The Wizard Of Odds Mentality Why you first solve problems in unscalable ways New tools to bootstrap everything (even an entire software product!) Contact Abdo Riani: Startup Circle abdoriani.com Bootstrapping Summit Follow him on Twitter And on <a href= "https://www.linkedin.com/in/abdo-r
S1 E154 · Thu, April 04, 2019
Perry Marshall — How 80/20 Thinking Applies To Absolutely Everything In Life
After years annoying people on the phone Perry Marshall realized that cold calling was a modern version of slaves building the pyramid. That’s when he decided to dive into the fledgling world of online marketing and ended up defining its future. “If you don’t know who Perry Marshall is — unforgivable,” says Dan Kennedy and he’s right. Perry’s books have laid the foundations for what is now the Pay Per Click industry, and techniques he pioneered are now standard best practices for every business. He has been endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world. Gear up for the latest wisdom from a living legend as Perry shares about the deep fractal insights of the 80/20 mindset, finding a path to utilize your strengths, and the 8 axis test that shows the best way to sell. After the episode, get more advice about finding your success from Brad Spencer and Marx Acosta-Rubio . “There's innumerable ways that people get themselves into situations where their strength actually is a weakness.” -Perry Marshall Some Topics We Discussed Include: How to really connect with a cold audience Sales letter wisdom that works for landing pages too Getting on the path to claiming your greatest strength The 8 axis test that shows how people sell Copywriter vs Hostage Negotiator: Which one are you? One thing all successful products have in common Tips to cut the distance between desire and fulfillment A formula for disrupting the marketplace (it isn’t about being an anarchist!) The 1 or 2 points that can shift people’s thinking Industries that are about to be completely automated Why 80/20 is fractal and how that applies to business decisions (and to life) How to harness the 20% of your 80/20 Contact Perry Marshall: The Truth Seminar 80/20 Sales and Marketing - Get the book for free! PerryMarshall.com Connect on Instagram And on Twitt
S1 E153 · Tue, April 02, 2019
Therapy Sessions 👥 T&C, Podfest, Selling Shirts, and Affiliate Marketing
What a wild 2 weeks it’s been! First, we went to the Traffic & Conversion Summit then hopped right on a plane to Orlando for Podfest Multimedia Expo . We had some flight issues too, but enough about that. We’ve been out on the road speaking, hosting our brew events, flying solo at a podcasting panel, and getting to meet our fans face to face. Now we’re back with a ton to share about what we learned and how it’s shaping the next steps in our business. This time it’s just us out in nature sharing everything we just presented on the road like our no maintenance system for selling merch and how we’ve been monetizing our podcast from day 1. When you’re done, go check out our previous Therapy Sessions and some of our favorite episodes we mentioned like Joy Houston and Moe Abbas . “Most of the year we're kind of in our own little bubble… until we go to an event and actually bump into listeners and they're like, ‘I really loved that episode!’” -Matt Wolfe “In this evolution of our business that we have to be true to our path more than ever before. It's like way easier to get distracted now.” -Joe Fier Some Topics We Discussed Include: How (not!) to avoid losing your voice at a conference The new way we’re finding real feedback New branding strategies from the conference floor An effortless, no maintenance system to sell merch The 80/20 of our business model Why we’re moving away from info products Our outreach strategy to build affiliate relationships How to monetize your podcast from day 1 A rule of thumb for your email list Sponsorship vs. Affiliate: Our numbers show a clear winner! Latest tools we’re using in our business The new book we’re geeking out about References and Links Mentioned: Free Evergreen Traffic Playbook <a href= "https://a.evergreenprofi
S1 E152 · Thu, March 28, 2019
Adil Amarsi — Tactics And Formulas To Write Amazing Sales Copy
While struggling to make ends meet as a copywriter, Adil Amarsi landed a commission job for a real estate company. Just a week later the bank was hounding his phone to assure him the 6 figure deposit rolling into his account would be available as soon as possible. With 17 years of copywriting experience under his belt, Adil is known as one of the greatest underground copywriters working today. He’s made over $500,000,000 for his clients while living the life he wants in the heart of London. And now he’s sharing his writing process through The Copywriter’s Room so entrepreneurs can discover how to write story-based copy that’s effective as his. Dust off your pen and paper as Adil tells Matt and Joe how to sharpen your storytelling with 3 practice lessons, all you need to know for perfect headlines, and the psychology that gets people to spend more. When you’re done, make it a copywriting masterclass by following up with Joy Houston and Kevin Rogers . “It's like a dynamic of conversation. Get both sides of the story and that's what causes buying frenzies.” -Adil Amarsi Some Topics We Discussed Include: Why copywriting for your own business is extra difficult The daily routine of a copywriting master 3 practice lessons to sharpen your copy The word you never use in a headline Bullet list best practices Discover, If-Then, Revealed: They make perfect headlines Tips for hooking readers who skim articles A process to adapt your copy for video The 3 questions that generate infinite content How to write effective emails (you better not be recycling your copy!) Email templates for warm and cold leads The psychological leverage that gets people to spend more Contact Adil Amarsi: The Copywriters Room - Get $500 off with coupon code: Hustle Adil Amarsi Unplugged Follow Adil on Instagram And on Twitter References and Links Mentioned: <li style="font-we
S1 E151 · Tue, March 26, 2019
Casey Zeman — How A Dad Of 3 Young Kids Grows His Online Brand And Business
We last had Casey Zeman on the show a year ago and a lot has changed. Like, now he has 3 kids! He might have a lot less time for work, but he’s still growing his business faster than ever and we wanted to find out how. Casey is Founder and CEO of Easy Webinar, the only software platform that combines webinar technology and marketing strategy into one. He is a best selling author, podcast host, and has helped thousands of entrepreneurs create content that makes deep connections with their audience. Time to rethink your daily routines as the guys find out how Casey Zeman has managed to grow his business while becoming a father to 3 kids, the hacks he uses to reach his goals, and building a team that freed up his time. When you’re done, check out our previous episode with Casey and get more tips to juggle kids and work from Flori Pyke & Anna Jonak . “I’ve had to let more things go… giving up control is difficult for control freaks and I consider myself one of them.” -Casey Zeman Some Topics We Discussed Include: A daily schedule that juggles 3 kids while growing a business Tips for fighting off the dad-bod The belly test (it’s easy as kissing a boo-boo) A major factor to stop wasting your time The 1 thing that will keep your team on track Building a team to free up time (and double profits!) A new content strategy to connect with customers 5 growth hacks to build a bridge to your goals Instagram strategies for building a personal brand How to hone your Social Blade A new campaign that’s bringing influencers together The 1% who can actually improve your software Why you need alter-egos to tackle different situations Contact Casey Zeman: Grab Easy Webinar Casey’s Blog Connect on Instagram And on Twitter References and Links Mentioned: Hustle & Flowshorts - Our new daily podcast! <a href= "https://lp.evergreenprofits.com/tr
S1 E150 · Thu, March 21, 2019
Stephen Esketzis — Affiliate Marketing Using Epic Content
Right out of high school Stephen Esketzis created his first app to get people into night clubs. He worked with a friend to sell his app and got hooked on designing the perfect funnel to bring in customers. That’s when he stopped developing and went full throttle into marketing. Now Stephen is a leading sales funnel expert who specializes in content marketing using purely SEO strategies. He used to be the head of content marketing at Clickfunnels before building multiple media brands of his own. And he is sharing his knowledge with thousands of entrepreneurs through his website, podcast, and the events he organizes in his home city of Melbourne. Get ready to update your system as Stephen shows Matt and Joe how to create epic content, start a media brand from scratch, and planning the exact right time to make your exit. When you’re done, go get even more content strategies from our conversations with Brian Dean and David Sinick . “I wanted to build an asset rather than just a funnel because a funnel should be a part of the brand, it shouldn't just be a standalone thing.” -Stephen Esketzis Some Topics We Discussed Include: Why media ecosystems net more profit than funnels The 1 thing your SEO strategy needs (you can forget the rest!) How to find writers for your niche What top ranking content looks like today 2 options for starting a media property Skyscraper Campaigns to generate backlinks Overcoming mental blocks to send 40 emails a day The Silo Structure that makes epic content Marketing tools to keep it lean and sharp Where affiliate marketing should fit into a business How to plan the sale of your media properties A webinar ad that is super cheaper and effective [adrotate group="3"] Contact Stephen Esketzis: stephen@stephenesketzis.com StephenEsketzis.com Lazy Contact App Free Funnel Builder Digital Marketers Australia Conne
S1 E149 · Tue, March 19, 2019
Therapy Sessions 👥 Outsourcing The Scaling Of Your Business
We’re totally loving these therapy sessions with you, it’s almost like outsourcing a visit to an actual therapist. Seriously, it’s getting addicting and we might have to start doing more. In this episode, we tell you exactly why a network is the safety net that can never be taken from you. And we share exactly how we’re using our network to outsource the scaling of our business through strategic partnerships. Still want more behind the scenes action? Go check out our previous therapy sessions Analyzing What Makes Us Tick and Getting Real On What We Struggle With to go even further inside our heads and business. “Our safety net is our network… if you took everything away that we currently have, we still have our network to get back on our feet.” - Matt Wolfe “When it comes to us it’s more just making sure the vision us going the way it should be, looking for opportunities, being strategic, and creating content like crazy.” -Joe Fier Some Topics We Discussed Include: The market that could 7x our revenue (yours too!) Why a network is our favorite safety net One hack to forcefully grow your network The marketing skills that never let you down How to balance having fun and having an impact on the world Wait, are we actually masterminding our business on the mic? Our strategy to overcome beliefs that limit growth Why we choose partnerships over agencies Planning your way forward by studying the past How we are building the team we need to scale up What we’re automating to stay on vision Why East County, San Diego is the perfect lifestyle combo (no matter what anyone says!) References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM ( Sponsor ) – Find marketing apprentices for $50/mo info@evergreenprofits.com</a
S1 E148 · Thu, March 14, 2019
Liam Austin — One Page Virtual Summit Plan
At his first marketing job, Liam Austin saw that online businesses were the future. But how to start one himself? On a whim, he started a group on LinkedIn for entrepreneurs. When he checked in months later there were over 100,000 members begging him to do something. So he did. Liam has launched and hosted 14 virtual summits and interviewed over 400 experts. He is the co-founder of Entrepreneurs HQ , which delivers one marketing tactic from a proven entrepreneur to your inbox daily. His mission is to make it easy for anyone to learn and utilize the strategies of proven entrepreneurs for their business. Promoting a summit is barely more work than a webinar, so why not go big? Join Matt and Joe as Liam shows them exactly why virtual summits generate audiences that webinars can only dream of and his simple, foolproof system to launch a summit in just 90 days. When you’re done, turn this episode into a webinar masterclass and follow up with Casey Zeman and Joel Erway . “The biggest benefit of a summit is not the money… the reason you're doing a summit is to build up your network, your email list, and an audience to ultimately take them down a path with you.” -Liam Austin Some Topics We Discussed Include: How to build a 100,000 member group on LinkedIn Why virtual summits are way less work than webinars (and a better value for you and your audience) A system to turn one summit into a year of evergreen content Your 90-day calendar to launch a summit from scratch Ad tactics that get 80% opt-in rate from your audience The 5 boxes that design high-value summits A simple offer to land big-name speakers How to easily manage 30+ speakers and not burn out Timing your summit for the best market impact What gets real revenue out of your summit (it’s not tickets!) An offer that turns customers into loyal advocates The 3 partnerships that drive massive traffic to your summit [adrotate group="3"] Contact Liam Austin: Entrepreneurs HQ Free First Virtual Summit Masterclass Connect on LinkedIn And on <a hr
S1 E147 · Tue, March 12, 2019
Nate Broughton — How To Get Millions Of Visitors With SEO
The entrepreneur bug bit Nate Broughton while he was just a freshman in college. In his off time, he helped build an 8 figure online business when search engines were still in their infancy. The first thing he did after graduating? Start building a 9 figure company of his own. Nate has been in the SEO game for 17 years and counting. He specializes in lead generation using organic strategies he’s perfected after having built and sold numerous companies across multiple markets. And now he shares his knowledge with other entrepreneurs as co-host of Opt Out Life. Get ready to update your online content as the guys learn what effective SEO looks like today, the tactics that are no longer working, and the latest checklist for onpage optimization. When you’re done, check our conversations with Brian Dean and Christopher Gimmer for more organic traffic strategies. “You can write pretty bland when you write for Google. Worry about finding a voice later when you have a bunch of traffic!” -Nate Broughton Some Topics We Discussed Include: SEO rules for building any website from scratch Organic traffic strategies for 2019 How to make high-ranking content today (it’s not about link building anymore!) An essential checklist for onpage optimization Tips for finding copywriters that speak to your niche What your HTML code should look like for SEO The latest tools for content and keyword planning A content structure that is outranking the competition Offsite SEO strategies that actually work A method to improve your organic ranking using ads How to get quick, amazing results from an established site Some tactics to drive traffic to your podcast [adrotate group="3"] Contact Nate Broughton: Opt Out Life Opt Out Podcast Nate’s MarketMuse Webinar Connect on Twitter Or on Instagram References and Links Mentioned: <a href= "https://lp.evergreenprofits.com/traffic-pl
S1 E146 · Thu, March 07, 2019
Marx Acosta-Rubio — Why Some People Are Successful And Others Aren't
After losing his first fortune, Marx Acosta-Rubio was sharing a bottle of wine with his wife when he asked her, What did she really want out of life? They talked for hours about what truly mattered to them. That’s when he decided to make sure his next fortune was for his family to get everything they really wanted. Marx dropped out of law school to become an entrepreneur and started one of the fastest growing companies in the United States. He’s gone from rags to riches to rags to riches again and learned along the way what real success looks like. Now he shares his wisdom with other entrepreneurs so they don’t fall into the traps and paralysis that keeps them from the life they actually want to be living. Buckle up, because this is a double length deep dive into the mindsets that lead to real, life-altering success as Marx Acosta-Rubio shares why only a few people ever put knowledge into practice, the 3 questions to pick the right books to read, and his foolproof process to set the right goals for your success. Still want more? Go check out our previous conversation with Marx and get more tricks to rewire your brain with Dr. Steve Ruden . “If we're not moving we're not growing… The difference isn't whether you feel like it or not, it's are you able to do it despite not feeling like doing it?” -Marx Acosta-Rubio Some Topics We Discussed Include: Why some people DO and others DON’T Truly accepting the desire to improve yourself How to cultivate principles that get you real success Finding out what you really really want (not what you think you want!) Tips to make your brain a congruent machine 3 questions to find the right books to read How to avoid paralysis on the way to your goals A foolproof process to get at the root of your desires Signs that your living for the wrong things The R2A2 formula to absorb wisdom Why your success is unique as your personal style Using a keystone habit to make success so much easier Contact GUEST NAME: marx@callmarx.com Call Marx Connect on Instagram <li s
S1 E145 · Tue, March 05, 2019
Christopher Gimmer — The Founder Of Snappa Shares His SEO Secrets
We’re big fans of Snappa, so it’s pretty exciting to have Christopher Gimmer on the show today. We use Snappa for all the graphics on our website, social media, our logos, etc... But we really, really wanted Christopher on the show when we found out all the marketing he uses to build such a successful business is 100% certified organic SEO. Christopher has been pursuing his passion for entrepreneurship for over five years. He launched and grew a variety of online businesses until he became the co-founder and CEO of Snappa – the software that helps non-designers create online graphics in a snap. Settle in as Matt and Joe learn Christopher’s system to market with only free, organic strategies, what it takes to design great software, and how to connect with your customers in order to improve every aspect of your business. When you’re done, learn more about creating and marketing new products from our conversations with David Sinick and Ben Adkins . “Patience is honestly the biggest thing because with software you never know… this huge bug that’s going to take a week to fix, it’s just hard to predict that kind of stuff.” -Christopher Gimmer Some Topics We Discussed Include: The essential elements for super scalable products How to succeed with 100% SEO marketing Using viral content to find holes in the market What it takes to design successful software (from conception to your 1st user) A simple question to find your customers’ pain points How to proactively survey customers Tactics to leverage an audience into your next product How to follow up with customers and increase retention A process to vastly improve user experience One thing you never want to say to your customers Finding the right price point (don’t sell yourself short!) Tips for finding hires and building a great team Contact Christopher Gimmer: Snappa Connect on Twitter Or on LinkedIn References and Links Mentioned: <a href= "https://lp.evergreenprofits.com/traffic-playbook?utm_campaign=hustleandflowchart&
S1 E144 · Thu, February 28, 2019
Craig Simpson — The Direct Mail Marketing Masterclass
After his efforts to sell climbing wall rocks in the mail failed, Craig Simpson doubled down and experimented to find exactly what offer and copywriting would make sales. Thousands of mailed rocks later he sold the business and started showing other businesses how to get the same success with direct mail. Now Craig does over 300 direct mail campaigns every year. He has sent out 200,000,000 letters across the nation, targeting everyone from corporate CEOs to people with toothaches. He is also a bestselling author, powerfully distilling the knowledge of great advertisers to show his readers how to write copy that engages customers. Take your junk mail out of the recycling bin as Craig Simpson explains to the guys exactly what makes great letter copy, how to actually get results with postcards, and what your first mailing should look like. When you’re done, go check out our conversations with Kelsey Bratcher and Joy Houston for more direct mail and copy strategies. “You don't get a hundred pieces of mail in your mailbox every day like you do with email... if you're the only guy in there you're going to get more attention.” -Craig Simpson Some Topics We Discussed Include: Why direct mail is a natural fit for targeted audiences Which businesses do best with direct mail Matching the right mailing with the right offer How to get results with postcards The 3 factors that make a great mail campaign Getting targeted mailing lists through list brokers What your first letter should look like How to convert online copy into mail copy “Lumpy mail” tricks to engage your customers The Customer Retention Path to maximize lifetime value Actionable tactics for local and regional retail businesses The biggest mistakes people make with direct mail Contact Craig Simpson: Simpson Direct The Advertising Solution by Craig Simpson & Brian Kurtz The Direct Mail
S1 E143 · Tue, February 26, 2019
Rinesh Ganatra — The 5 Mindsets Entrepreneurs Must Embrace
Shortly after getting married, Rinesh Ganatra realized he didn’t want to still be a dentist when he was 60. He wanted to be free of his workday and he set a goal for himself to sell his whole practice by the age of 40. He told everyone he would die before he stopped trying to follow his entrepreneurial dream. Rinesh has used his success teaching dentists the world over how to build their businesses as a gateway to launch himself into his true passion, sharing the skills and mindsets people need to reach their goals and live their dreams. Now he’s showing thousands how to impact the world from the comfort of anywhere. Get refocused on your biggest life goals as Rinesh gives Matt and Joe endless insights about how to structure your life around your dreams, why silence is when your core beliefs come to the surface, and the 5 mindsets to create an unstoppable pull toward success. When you’re done, get more advice about achieving the life you want with Rob Nunnery and James Schramko . “Look, your dreams are not sold at the convenience store… Don't think that because you know what you want that the world is going to give you a plate of convenience and perfect timing.” -Rinesh Ganatra Some Topics We Discussed Include: Why your life isn’t meant for doing one thing Finding your Pull when the world pushes you around The 3 things that constrict a business’s growth Systems that make money while you sleep How to get excited about starting from zero What you need to get the freedom to change your life RATS: it’s time to take them out! 5 mindsets to create an unstoppable force toward your dreams Tips for setting your new routines for success How to know which distractions to cut out of your life Letting big goals launch you into your next challenge Advice for skilling up to achieve your dream Contact Rinesh Ganatra: Drganatra.com – Free 7-Day Challenge to Jumpstart 2019 Re-Inventing Dentistry by Dr. Rinesh Ganatra Connect on <a href= "https://w
S1 E142 · Thu, February 21, 2019
Scott Carson — How A Master Digital Marketer Uses His Skills To Crush It In Real Estate
After the recession, Scott Carson sold everything he owned except his truck and his dog. He set off on a 27-week road trip to figure out what to do next. As he drove, he got invitations to speak about the marketing he had been doing on Facebook. So kept driving and speaking and that road trip lasted over 3 years. Now Scott (aka “the Note Guy) has helped thousands of other real estate investors come to the sexy side of investing by plunging into the world of non-performing notes and looking to “rehab the borrower”. He is also a highly sought after speaker on distressed debt and has been featured in Investor’s Business Daily and The Wall Street Journal. Listen in as Scott shares with guys his systems to make tons of content from a single video, automated email campaigns that run for years, and the best ways to invest in real estate. When you’re done, go check out our conversation with Cory Boatright for more about real estate investing and more PR advice from Andrew O’Brien . “We do something big four or five times a month… They don't always work. But the only thing you can guarantee by not doing it is failure, right?” -Scott Carson Some Topics We Discussed Include: The Marketing Octagon Get real estate at a discount with notes (what’s a note again?) 10 exits that make money from a property How to make 20% cash flow across all your properties The mindset that can raise capital from anybody An automated email campaign that lasts 12 months The Theory of Unfinished Bridges A process to turn 1 video into tons of content Why realtors might be out of a job soon What all top media channels have in common How to pitch yourself to other podcasters Advice for finding the best niche to invest in [adrotate group="3"] Contact Scott Carson: We Close Notes Note Camp Podcast Connect with Scott on Instagram And on Twitter References and Links Mentioned: <a href= "https://lp.evergreenprofits.com/traffic-playbook?utm_campaign=hustleandflowchart&utm_medium=pod
S1 E141 · Tue, February 19, 2019
Therapy Sessions 👥 Analyzing What Makes Us Tick
We got a lot of great feedback about our last therapy session, so here is a new installment where we analyze what makes us our brains tick and how we rein in our minds when they start going a little haywire. In this episode, we dive deep into strategies we use to go straight into the flow when we start recording, how to sidestep mental blocks that slow us down, and our personal strategies to overcome hang-ups that used to rule our lives. We also reflect on our latest personality assessment and look back at how much has changed for the better since we became entrepreneurs. We hope this episode gets you analyzing how you overcome your own struggles and what strategies you use to release pressure and appreciate life. When you’re done, go listen to our previous therapy session and then check out Corona Brady for great advice about managing stress. “My therapy quite honestly (this is going to sound cheesy) is this podcast… because I tend to be someone who bottles up stuff.” -Matt Wolfe “Just think about how much easier life can be if you actually understand the other person you’re talking to… Just be love, have fun, be cool, and enjoy the time we’re on this planet together.” -Joe Fier Some Topics We Discussed Include: Our awesome new mic setup! How we avoid mental blocks when recording What we plan out when recording episodes Getting comfortable working through unknowns Matt’s mental strategies to stop over analyzing things The new personality assessment we’re into Why our network is our go-to for problem-solving The benefits and perils of your mirror opposite Joe’s methods to relax, meditate, be cool, and have fun Managing time and energy to stay at your best A trick that gets us right into our flow How to stop comparing yourself to others (focus on your personal journey instead!) References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out <a href= "http:
S1 E140 · Thu, February 14, 2019
Joy Houston — Copywriting That Speaks Directly To Your Ideal Customer
After changing her diet fixed Joy Houston’s fertility troubles she wanted to share what she had learned with other people suffering as she had. She created a nutrition course and marketed it with every tactic in the book. It failed hard. Then she realized she needed to talk with her customers to know how to actually connect with them. Joy developed her Conscious Copy Converts process based on interviews that revealed the motivating factors and precise language customers use during the full cycle of engagement with a brand. Her results not only get higher sales but a richer experience that elevates the lifetime value of customers by nurturing relationships that feel mutually beneficial rather than overtly promotional. Time to take your writing skills up another level as Joy Houston gives Matt and Joe her whole process to create powerful copywriting from scratch, what 4 personality types your copy needs to speak to, and how she charts the entire customer journey. When you’re done, check out our conversation with Joy’s husband Travis for more content strategies and get more copy advice from Kevin Rogers . “When I write every piece of copy I don't think about thousands of people… I think about having a conversation with one person.” -Joy Houston Some Topics We Discussed Include: The proof you need to be sure your product is viable Why community building comes first, tactics second Working with your spouse (it makes your marriage way better... and way worse) Flowcharts to map all your customers’ choices A process to get a team up to speed fast Finding your authentic copywriter style 3 ways to harvest vital information from your audience How to do psychological interviews with customers One question that will improve your product (and tell you what your next product should be) The 4 personality types your copy needs to attract How to perfect writing in different styles and voices A sales page template that works on everyone What you need mapped out before you write one word of copy Contact Joy Houston: Launchr Free Character Diamond Template Connect on <a href= "htt
S1 E139 · Tue, February 12, 2019
Jonathan Levi — Top Udemy Earner Tells How Content Really Makes Money
At the age of 24, Jonathan Levi had just sold is first company and was on a search to make a positive impact in the world. He made a short course on what he’d learned to accelerate his learning before setting off on his travels. That side-hustle was bringing in $10,000/month while he soul searched... Until a friend asked him, “Why aren’t you making more courses?” Now Jonathan is one of the top-performing instructors on the web with over 160,000 students and counting. Most recently, he launched The SuperLearner Academy, a private, online academy where he teaches premium-level masterclasses in accelerated learning and productivity, and Branding You Academy, which teaches entrepreneurs how to create 7-figure multimedia internet empires just like his. Time to step into your memory palace as Jonathan Levi shows the guys how to create courses that are addicting as salted peanuts, the secret to speed reading, and how to become an 8-Ton-Gorilla. When you’re done, learn more about marketing courses with Ankur Nagpal and Joel Erway . “Creating a really engaging online course is just having it be like salted peanuts where people can’t stop because it’s so enveloping.” - Jonathan Levi Some Topics We Discussed Include: The reason side-hustles outperform big business A quick test to see if your business idea is viable (do it with your friends!) How a successful entrepreneur drives in rush-hour Why Udemy could be the right place to grow your brand Tactics to track customers and generate your best leads How to find your unique angle straight into your niche The Law Of Conservation Of Knowledge How to pick the right domino that expands your brand A leveraging path to become an 8-Ton-Gorilla! “Lateraling” your brand into industries for insane growth 3-Steps to make engaging courses and repeat customers How superhumans organize their memories The secret to becoming a speed reader Contact Jonathan Levi: Becoming Superhuman Podcast The Becoming Superhuman Mastermind Branding You Academy <li
S1 E138 · Thu, February 07, 2019
Lee Goff — The Guide To Simplifying Any Business
At the age of 40, Lee Goff had a massive heart attack that nearly killed him at far too young an age. He had an eight-year-old daughter and a thriving agency that was stressing him to death. He sold his agency and started a new one that he promised himself would be too simple to ever put him in the hospital again. Lee has gone on to pursue his life long passion of mentoring small businesses with a focus on doing one thing, and that is to make agency owners lives easier. He is committed to providing real-world tools, classes, and coaching that can make a real difference in the performance of an agency and help small businesses grow faster and more profitable than they could have ever imagined. If you’re feeling like you have twelve bosses instead of one, this episode is for you. Listen in as Matt and Joe get a masterclass in simplifying your business from Lee Goff, who shares his essential automation processes, the human psychology that dictates every sale, and 10-steps to finding your most profitable niche. Looking to simplify even more? Check out our conversations with Gonzalo Paternoster and Michael Woodward . “If people are giving you money they’ve earned the right to talk to you. Don’t try and live behind a digital wall and build a business.” -Lee Goff Some Topics We Discussed Include: The one thing that separates great advice from bull$^&# Double-Digit Midgets (they’re what your business is for) The first thing every business needs to simplify Breaking away from the small-business diet How to keep clients from turning into bosses Automation to effortlessly onboard clients and employees The limiting beliefs you need to wipe to scale your business 10-steps to find your most profitable niche Your only employee who actually needs to be an expert Why a coach is essential to scale quickly Rudimentary psychology that dictates sales Lego Models (it’s the future of business!) The digital goldrush that’s on the horizon Contact Lee Goff: Agency Success Roadmap The 10-Step To Finding Your Niche Webinar <a href= "https://marketing
S1 E137 · Tue, February 05, 2019
Cory Boatright — The Journey To Creating Real Estate Wealth
When he was just 16, Cory Boatright dropped out of school to sell Kirby home cleaning systems. He was the youngest and most successful sales guy at the company but it was only the first step in a journey through Christian heavy-metal, Ginsu knives, Ebay, and about 40 other companies until he struck real estate. Now Cory runs several multi-million dollar companies centered around real estate investing. Between himself, his teams, and his students all over the world, he has sold over 75 million in real estate acquisitions and completed over 1000 real property transactions. Today he coaches high achieving entrepreneurs and their teams to get the same phenomenal results in their businesses. Join the guys for a wild ride through Cory’s journey to success and the latest insider real estate strategies like how to buy properties worth millions without putting in a penny, getting giant paydays with short-selling, and how to get double-digit returns with your IRA. When you’re done, round out this episode with more real estate and investing advice from Dana Robinson and Danielle Town . “When I got involved in real estate I didn’t know anything about it. I just knew I wanted to be involved with it because of my clients... I would ask them, ‘What made you successful?’ These were affluent people and what do you think they said? Real estate.” -Cory Boatright Some Topics We Discussed Include: Pushing yourself through resistance to success Unleashing your drive to mastery (it’s in your D.N.A.) How 95% of affluent people gain and maintain wealth Bird Dog vs. Wholesaler, pick the right one for you! How to tap into the trillion dollars just waiting to invest in you 2 questions that can revolutionize your business The treasure trove of real estate people are ignoring Fundamentals of short-selling real estate for big paydays How to buy $5,000,000 buildings with no money down The biggest tax breaks for real estate this year Managing your real estate to weather market storms Where to invest your IRA for double-digit returns Contact Cory Boatright: Cory Boatright’s Website Real Estate Investing Profits Podcast
S1 E136 · Thu, January 31, 2019
Molly Pittman — Facebook Ad Changes And How To Adjust For Them
After moving to Austin on a whim, Molly Pittman took an unpaid internship at Digital Marketer. Out of a dozen interns, she knew just a couple would get hired. She gave it her all to be one of them. A year later, she was VP of Marketing. Now Molly is a digital marketing expert and educator. She is the co-host of Perpetual Traffic, one of the most highly regarded marketing podcasts around. She also coaches and consults with businesses to provide unique digital marketing plans tailored to their goals and setting strategy for some of the world’s fastest-growing companies. Get your notebook ready as Molly lets Matt and Jow in on all the recent changes to Facebook Ads, what ad content is working on Instagram, and how she designs campaigns that bring in 4,000 leads a day. Still in the zone for more Facebook Ad strategies? Then check out our conversations with Ralph Burns and Curt Maly . “There are different purposes for different campaigns and the most important thing is you know what that one success metric is so you can say, ‘This is good,’ or, ‘This is bad.’” -Molly Pittman Some Topics We Discussed Include: Ad Campaign Breakdown: 50,000 leads in just 2 weeks! How to pick the right metrics and stop wasting time Content that Facebook will love to advertise for you Why metrics change and learning to pivot with them How to scale a budget without breaking your audience A strategy to make stable income streams Changes to Facebook’s rankings (and how to take advantage!) A process for high-converting ads using testimonials Rules for ad copy that hits deep with your avatars How to train a media buyer from intern to expert Amazingly effective (and cheap!) Instagram ad campaigns Horizontal scaling strategies to expand your audience Contact Molly Pittman: Digital Marketer Perpetual Traffic Podcast Digital Marketer Lab Train My Traffic Person Connect on <a href= "https://www.facebook.com/molly.pi
S1 E135 · Tue, January 29, 2019
Dan & Joe Kalis — How To Boost The Value Of Your Company
Sometimes it takes two to launch a business, like brothers Dan & Joe Kalis learned when neither could get off the ground on their own. Joe was too methodical to jumpstart and Dan too erratic to stay in the air. Together though, they’ve made businesses that soar and sell! Dan and Joe started out funding real estate projects and when it came time to sell they learned how to get a deal from every part of their business. They soon learned that salability is an all too common struggle for business owners. Now, with Biz Owner Freedom they are focused on helping established entrepreneurs dramatically and predictably increase the value and salability of their companies. Be aware of the exits as the guys get a masterclass in salability from Dan and Joe Kalis and learn the 2 factors that determine a business's value, the indispensable method to stay salable, and how to sell from a position of power. When you’re done get some more advice about selling and acquiring businesses from our conversations with Carl Allen and Roland Frasier . “The value of your business is one of the best representatives of your quality of life because if you have an unsellable business your life is going to be a drag.” -Dan Kalis Some Topics We Discussed Include: The 8 Leverage Points Of Saleability A great test to discover your business strengths How to avoid getting your Facebook Ads account flagged A perspective shift to find your low hanging fruit Why working less makes your business more valuable The 2 factors that determine a business's valuation How to startup with your exit in mind (everyone has to exit one way or another) The fixable reason 80% of businesses are unsellable Foundations to build a business that sells at 10x or more! The Switzerland Method: every sellable business is using it Advice for crafters or anyone with a business never meant to sell How to hold the power seat when you sell your business Contact Dan & Joe Kalis: bizownerfreedom.com/hustle The Aspiring Entrepreneur Connect on LinkedIn <li
S1 E134 · Thu, January 24, 2019
Los Silva — How To Be An Influencer On Instagram
Four years ago, Los Silva reluctantly let his business partner take over their marketing agency. He tried doing speaking events, some consulting, but it all felt boring until an influencer asked him to help with their social media brand. Within a month, he hit six figures and was finally building a team he was excited to work with. Los is a master team builder. He knows how to hire the right people (not “experts”), train them to excel, and build a workplace that everyone can’t wait to get to in the morning. With his business, he has brought over 5 social media brands way past the 7 figure mark using his own processes to leverage content, influencers, and culture. This episode is like a twofer as Los Silva shares with Matt and Joe both how to build an awesome team and crush it on social media using his processes to train “blank slate” employees, leveraging social content and an influencer’s audience. When you’re done, get some more advice about hiring from Tim Francis and content production with Travis Houston . “I can’t grow without people, that’s always been my logic… I’ve done every job here and everyone here is way better than me now, by far.” -Los Silva Some Topics We Discussed Include: Why long distance relationships don’t work (even in business) The leverage you need before you can scale on social media 3 things to know before your next hire Why “blank slates” are better for your team than “experts” How to share the wealth and have a team that’d work for free Advice for making a fulfilling work culture (not just jobs!) The best service to do your customer support How to manage Influencer Burnout and get on track The most effective content on Instagram right now Keeping your offers “super chill” (it’s how customers like ‘em) An easy hack to build your audience from scratch The one type of account you must focus on Getting every employee to have fun making content Contact Los Silva: The Influence Engine Los Hustle Live Podcast Connect on Instagram <li style="
S1 E133 · Tue, January 22, 2019
Kelsey Bratcher — Marketing Automation Tools And Strategies
On his first day at Infusionsoft, Kelsey Bratcher knew this was going to be the last job he ever had. He loved his job, but working all day with entrepreneurs who were raking in millions showed him he could do it too. Now Kelsey is the co-founder of Automatic Practice Profits, host of the Get Automated Podcast, and a freelance automation consultant for numerous clients and businesses. He has saved his own businesses over 8,000,000 minutes using his automation strategies and much more for the people he helps get their work done without breaking their budgets. Just click and kickback as the guys get a masterclass in how to automate your business from cold calls to upsells, using new tools for effective direct mail marketing, and how to build automation mechanisms that drop into any marketplace. When you’re done listening, go get some more automation tips from our conversations with Alan McKenna and Drew Burks . “In online space, there’s a lot of laziness, there’s a lot of cheapness. People are like, ‘I want to spend as little as possible.’ Well, if you spend more you could make more!” -Kelsey Bratcher Some Topics We Discussed Include: Getting out of wage-slavery and into entrepreneurial freedom The different types of automation triggers A sales method for high-conversion events Behind the scenes at Infusionsoft 3 steps to get as many attendees as possible Using direct mail marketing to find affluent clients How to automate the backend (there's so much you can do with your leads!) Tips for improving your SMS marketing A tool to automate your client contracts Using Zapier to prototype your automation ideas The latest automation tools (plus features on the horizon) Which funnel software has the best page loads How to build mechanisms that drop into any marketplace Contact Kelsey Bratcher: Get Automated Get Automated Podcast Connect on Facebook Or on Instagram References and Links Mentioned: <a href=
S1 E132 · Thu, January 17, 2019
Michael Woodward — Micro-Experiments - How To Make Big Projects Simple
When the financial crisis hit in 2008, Michael Woodward was in a bind. His work as a minister could no longer pay the bills, so he joined a friend in a new web venture to make ends meet. He was an entrepreneur out of necessity, but it tapped into something at his very core. Michael still loves pastoring, but now he mostly does it with fellow entrepreneurs. He founded jumbleThink to continue his passion by helping people and businesses use their innate creativity, ideas, and sound strategies to attain their dreams. He is an expert at breaking old, calcified thought patterns and using sustainable experiments to craft a better future for you and your business. Listen in as the guys get some actionable methods to start finding your best ideas, gaining the perspective to turn a big fail into a mega win, and using micro-experiment to improve both your life and business. If you’d like to hear more about jump-starting your path to your dreams, check out our conversations with Brad Spencer and Ori Bengal . “Simple is usually what the customer wants and if you can solve their problem then you’re going to have market share… the problem is most people solving it are over complicating it for the customer. Just make it easy for me!” -Michael Woodward Some Topics We Discussed Include: Making your business simple to maximize profits (and your sanity) How to keep perspective and stop missing what’s obvious Knowing when you’re a slave to your creation because it’s time to pivot Aheri: Biblical wisdom for picking your best future Getting over that “hustle and grind” BS (no one is super-human!) Micro-experiments to jumpstart your journey to your dreams What you need to leverage for sustainable experiments The biggest lie that is ruining your business Why your biggest fails could have been your biggest wins A 5-step Dreamer’s Guide to start experimenting today How to craft your podcast season by season Following your purpose, not what you “should” do Contact Michael Woodward : jumbleThink jumbleThink Podcast Th
S1 E131 · Tue, January 15, 2019
Bacon Wrapped 🥓 Brad Costanzo: How To Value Your Ideas
We welcome back Brad Costanzo for another round of our mash-upped podcasts. This time we’re geeking out about real tactics to change your mindset and let yourself imagine actionable ideas. Then we dive into Brad’s processes on how to pick the ideas that will take your business to the next level. Brad is a good friend and business partner here at The Hustle & Flowchart. He’s been branded as an “idea guy,” which means he knows how to spot, create, and capitalize on multiple business opportunities at once. He has been consulting for companies, and even experts, to scale and grow their businesses for years while helping entrepreneurs do the same thing with his podcast Bacon Wrapped Business . When you’re done listening, don’t forget there’s two more bacon wrapped episodes to nom on. And then go get some more mindset advice from Christy Whitman . “I don’t think thinking outside the box is the answer, that’s a faulty way to go about coming up with ideas. I think you need to get a new box.” -Brad Costanzo Some Topics We Discussed Include: Why you need to take your focus off execution How to stop aborting your best ideas too soon A 4-step process to pursue the right ideas Balancing your internal critic with your optimist How to get free of “fixing problems” and find real solutions Using constraints to brainstorm powerful ideas The type of thinking that separates entrepreneurs from the pack Why physics and knowledge can solve any problem Tactics to shift your mindset (not just woo woo stuff) Getting on the journey of sucking less Defining criteria for an idea you’ll actually see through Find out if you are a laser or a floodlight How to know if your current “problem” is really a symptom of deeper business troubles Contact Brad Costanzo: Bacon Wrapped Business baconwrappedbusiness.com/bwhustle/ Subscribe to Brad on YouTube <li style="fo
S1 E130 · Thu, January 10, 2019
Roland Frasier — Scaling Your Business By Acquiring Other Businesses
There’s never enough time to get all the knowledge Roland Frasier has bubbling off his brainpan, so we had to bring him on for another round for advice about acquiring companies to effectively scale your business no matter what stage you’re at. Don’t worry, a round 3 is already in the works! For those not in the know, Roland is a world-famous dealmaker who started in real-estate when he was 18 and now advises over 150 major companies on how to monetize and grow their businesses. He is also passionate about entrepreneurs and gives them the tools and knowledge they need through DigitalMarketer.com and The Traffic & Conversion Summit, which we attend religiously every year. We are still trying to digest the wealth of actionable advice Roland dropped on us in this hour, like how to plan a multi-exit strategy for that big payday, selling one company to scale all your other companies, and buying a huge, targeted audience for practically nothing. After you’re done, you’ll definitely want to check out our previous episode with Roland Frasier , then follow up with Carl Allen . “I don’t think there’s a faster way to get into a business... or to grow your business than to buy one that already has what you want.” -Roland Frasier Some Topics We Discussed Include: Breaking news about The Traffic & Conversion Summit! How to plan a multi-exit strategy for that big payday Mining potential buyers for your business goals Using one sale to scale all your other companies The 7 categories of good acquisitions How to buy a huge, targeted audience at 1/100th of what it’d cost you to build it yourself The Law Of Price And Terms that dictates negotiations 8 ways to buy a business with no money down Get a software team for less than hiring them yourself (and they start tomorrow!) Qualities that all successful people share in common Setting goals that expand your life and your business A method for giving effective presentations to small crowds How to reverse engineer a path to your biggest dreams Contact Roland Frasier: RolandFrasier.com <a href= "https://www.digitalmarketer.com/podcast/business-lunch/?_ga=2.206017559.523655945.1546808473-1959749996.15468084
S1 E129 · Tue, January 08, 2019
Danielle Town — How To Make Stock Investing "Not Scary"
For years, Danielle Town was practically stuffing the money she made as a start-up attorney under her mattress, even though her father is a famous investor. When the stress of her job was making her severely ill, her dad told her it was time to take that cash and make it work for her. Now Danielle has discovered the secret to transforming financial fear into financial freedom. She is a New York Times bestselling author and avid personal investor, guiding countless people to overcome their reluctance in investing and put their money where their values are through her newsletter, courses, podcast, and books. Time to take a peek at your savings account as Danielle shows Matt and Joe how to get over their fears of investing money, the best tool out there to invest on your own, and 4 principles to pick the right stocks. When you’re done, get some more financial advice from our conversations with Phil Town and Jason Rotman . “Okay, this investment practice is not just about money, it’s about me and my life and being connected to my family and supporting my family...” -Danielle Town Some Topics We Discussed Include: How to cure your fear of stock investing Why hoarding money is losing money Great tools to invest on your own with minimal fees The greedy reason most financial managers keep you in fear mode How to grow as a person while growing your assets Getting out of the job-zone and into the living-zone Transforming the financial industry with socially conscious investing Experts with the best how-to advice for financial independence How to recognize when a stock is on sale What you need to do before putting down real money 4 principles to find the right investments for you An action plan for first-time investors Contact Danielle Town: DanielleTown.com Invested by Danielle Town InvestED Podcast Follow Danielle on Instagram</
S1 E128 · Thu, January 03, 2019
Dave Woodward — The Story Behind Clickfunnels And Their Biggest Promotions
In 2006, as Dave Woodward sat in an event hosted by Russell Brunson, it was slowly dawning on him that internet marketing would soon be the only game in town. So when Russell announced there was a signup sheet for anyone willing to buy him lunch, Dave ran to the table and put his name in every spot. Now Dave is Chief Revenue and Business Development Officer of ClickFunnels, the leading software service providing entrepreneurs around the world the ability to design, build, and analyze any type of sales funnel they can dream of. Oh, he also happens to host the wildly popular Funnel Hackers Radio Podcast too, where he shares marketing secrets with the famously engaged ClickFunnels community he helped build. Get ready as the guys hear all about the latest strategies Dave Woodward uses to provide value and build community with 30-day challenges, a new peer-to-peer customer service system, and using pretzels to get his dream guest on his podcast. When you’re done, get some more funnel tactics from our talks with Josh Haynam and Bastian Ernst .
S1 E127 · Tue, January 01, 2019
Therapy Sessions 👥 Marketing Predictions & Lessons For 2019
2018 has been one hell of a year for us and we’re super excited to share what we’ll be bringing you next year, plus predictions for what 2019 has in store for your business. We’ve loved making our business more accessible to our listeners over the past year and we’re doubling down in 2019. We have a new course in the works, mobile apps, marketing software, a live event, and much more. As always, we’re letting you in on all the strategies we’re using to leverage our content and get out from under the doom and gloom that’s descending on the old ways of doing business. On this episode, we also go into what we think is going to be the new best practices in 2019, how to get your highest revenue with small, focused audiences, and the counter-intuitive industry shift in what makes a company valuable. Still want to know more about what makes The Hustle & Flowchart tick? Get in our heads with our recent Therapy Session , listen to our 100th Episode , or learn about our Journey To Seven-Figures . “What most people go and do is target this broad audience where they think their ideal customer lives… but there’s a S#@% ton of your not-ideal customer in there!” -Matt Wolfe “Step back before you make a campaign… actually think about giving value and understanding what people are interested in.” -Joe Fier Some Topics We Discussed Include: 2019 online behavior trends and how to make them work for you The new personality assessment that leveled up our productivity How to customize your journal to answer your most pressing life and business questions The one answer to every problem plaguing your marketing strategy How we use retargeting to boost revenues Why 1,000 fans are all you’ll ever need The new apps we’re launching for all our businesses What metric is most valuable to investors (it’s not cash flow anymore!) How to take control of the audience you’re building Why 2019 is the year to make a big mobile play How we’re going to make segmentation super easy for you The live event we’re planning to host this year Why info sales are no longer viable and what to sell instead A coupon code for our loyal listeners! References and Links Mentioned: <li style="font-weight:
S1 E126 · Thu, December 27, 2018
Trevr Smithlin — How To Leverage Podcast Sponsorships
As a self-proclaimed podcast fanatic, Trevr Smithlin always wanted to find a way to help out the industry. First, he made an app that added visuals to podcast episodes, but for some reason, it didn’t sell. Then he thought, why not try something he was already good at? Trevr founded AndertiseCast to streamline the clunky process of advertising in the podcast industry. His business has finally made it simple to manage campaigns, sponsor shows, and target audiences so that advertisers get results and podcasters get the revenue they need to focus on what they love. On this episode, Matt and Joe get all the facts out of Trevr about how to build your podcast to land sponsors, picking the right podcast for your advertisement, and how to leverage episodes to increase revenues. After you’re done listening, go check out our talks with Nick Loper and Justin Malik & Lee Rankinen for more tips to make a successful podcast. “You gotta take this thing super seriously if you want this to be your business… and there are new mechanisms to get to that level.” -Trevr Smithlin Some Topics We Discussed Include: The different metrics to measure a podcast’s influence What the next wave of podcast content is going to be How to make your podcast a revenue channel you always control Ways to leverage social networks to improve ad revenue Cross promotion strategies for seamless advertising How to know the perfect episode length for your audience An easy advertising campaign to jumpstart a new podcast The number of listeners you need to gain sponsorships How to pick the right podcast to sponsor Tricks to turn the episodes you sponsor into evergreen advertisements The latest targeting to keep your ads on current, relevant content How to get your ad on a popular podcast (even with a small budget!) Contact Trevr Smithlin: AdvertiseCast Create Photo Calendars Connect on LinkedIn Or email him: trevr@advertisecast.com References and Links Mentioned: <a href= "https
S1 E125 · Mon, December 24, 2018
Therapy Sessions 👥 Getting Real On What We Struggle With
Sure, we get our guests to open up about the struggles they faced while building their businesses all the time. But it’s not so often you get to hear about our own struggles as we’ve brought you The Hustle & Flowchart week after week. We’ve been getting a lot of feedback we should share more about what goes on when the mic is off and we’re feeling ready to deliver. On this episode, we dive deep into the things we’ve kind of been scared to get vulnerable about with all of you this past couple of years. We not only go into the struggles we have “behind the scenes,” we also expose the anxieties and thoughts we may not be proud of, but hey, it’s us. Plus we’ve learned a lot this year about what we really want out of life and our business and we’re excited to share our methods for personal growth with you too. We hope this episode gets you considering what business goals actually get you the life you want, the value of your health, family, and wellbeing, and where you really want to be aiming your mental energy. When you’re done listening, go check out that time Joe shared about his ayahuasca ceremony and our talk with Dan Kuschell that pushed our insight to the next level. “We’re not a freakin’ push button podcast.” -Joe Fier “Shut off the idea others are judging you and your happiness quotient skyrockets.” -Matt Wolfe Some Topics We Discussed Include: Getting to that real talk and being vulnerable, not me-me-me ego stuff When Matt passed out at a conference and his resulting health scare Joe and his wife having the baby they were fostering for 15 months go back The struggles at every level of success (they get grander too!) How to be grateful even in the hard times Keeping your life and your business simple and fun Using a journal to “wash your brain” and get in the flow Answering the 3 big questions: What you want, who you are, and what you stand for Matt and Joe’s results and insights from the Kolbe Test Getting your perspective to shift when you’ve been hustling too much 8 big lessons from Matt’s journal, plus a few more Learning a lot about a lot, because the most successful entrepreneurs are polymaths How to use empathy to get the right mindset in life and business Why it’s crucial to a have a personal reason to make more money References
S1 E124 · Wed, December 19, 2018
Sunny Lenarduzzi — How To Build A World-Class Online Brand With YouTube
After years in broadcasting, Sunny Lenarduzzi was starting to feel like her head and her heart were getting mismatched. Tired of working for other people’s agendas, she decided to say, “Screw it! I’m going to start my own business.” Now Sunny is an expert at creating thriving brand strategies using video marketing. She helps both corporation and thousands of entrepreneurs create impact and scale their business using online video. Forbes Magazine named her one of the 20 must watch YouTube channels that will change your business. Pretend like the camera is rolling as Matt and Joe learn Sunny Lenarduzzi’s methods for creating a month worth of content in just two hours, getting comfortable in front of the camera, and discovering your personal brand style. When you’re done, go check out our talks with Tom Breeze and Marshall Wayne to get more YouTube and brand building strategies. “We live in such a weird time right now... there’s such value on being a real human being and being yourself and transparent.” - Sunny Lenarduzzi Some Topics We Discussed Include: How to methodically design your brand What you already need to be doing before you get brand focused A simple way to make your brand recognizable across platforms Why high-production doesn’t connect with viewers (plus what does!) How to cope with Redlight Syndrome and get comfortable on camera 2 lists that will reveal the perfect content for your channel The latest changes in how YouTube ranks videos Leveraging your audience to get long-term revenue growth The HOT Script Formula that makes a month of content in just 2 hours How to get viewers off YouTube and onto your site A simple system to make $100,000 from one video Discovering your personal style to build an ideal audience Contact Sunny Lenarduzzi: SunnyLenarduzzi.com Sunny Lenarduzzi on Youtube The Sunny Show Podcast Connect on Facebook Or on Twitter References and Li
S1 E123 · Tue, December 18, 2018
Brian Dean — Google And YouTube SEO Strategies For 2019
In 2012, when Brian Dean founded Backlinko, SEO was a vague science. There was very little real advice out there, which is why he decided to share the strategies he had developed learning the hard way. Just a few months in business and Brian knew he was onto something. Now marketers from Apple, Disney, IBM, and more are loyal readers of his weekly newsletter. And his blog is one of the first places people turn to when they need practical, actionable advice for their online business. Get ready as Matt and Joe get the latest advice from Brian Dean about how to optimize your videos on YouTube, make super shareable blog posts, and what is going to change for SEO in 2019. When you’re done listening, go check out our talks with David Sinick for more SEO strategies and Brian G. Johnson to jumpstart your YouTube channel. “There probably are a couple things that are unique to you… so double down on what works and cut out what doesn’t.” - Brian Dean Some Topics We Discussed Include: What sites that struggle with SEO are forgetting to do The 2 factors you must optimize, even if you mess everything else up! 80% of YouTube views come from this (and it isn’t search) A trick to nudge your viewers into the rabbit hole The ideal video length for a top ranking video What to do in the first 15 seconds of any video The PPP formula to improve view time and rank your channel Pattern Interrupts: what every successful channel is an expert at Why “telling stories” isn’t working and what to focus on instead How to use text to improve screen attention Why YouTube is going to be even more competitive next year The new ranking factor that is going to be foundational to any SEO strategy The Skyscraper Technique: how to blog once a month and outperform daily bloggers Contact Brian Dean: Backlinko The Skyscraper Technique Link Building Strategies: The Complete List Content Marketing fo
S1 E122 · Thu, December 13, 2018
Andrew O'Brien — The PR Blueprint - How To Get Into Any Media Publication
When mental healthcare for veterans started being gutted, Andrew O'Brien was one of the first to lose his paycheck. He had loved speaking at army bases all over the world, but he also knew he didn’t want to work for anyone else ever again. Andrew used what he had learned when his personal story made international headlines to create his own PR firm to help businesses and entrepreneurs get in the limelight. He has gotten his clients into every kind of media outlet from local television to Forbes Magazine. And now he’s sharing his methods and training thousands in how to stand out in the crowded media stream. Listen up as Andrew O'Brien tells the guys what you need to do to get noticed, the five steps to effectively cold call media outlets, and what you should practice before going on camera. If you’re still in the zone, go check out our talks with David Schloss and Steve Gordon to get more advice about building your network and getting noticed. “A big thing I tell everybody is if you want to stand out be honest, so I’m going to be honest…” - Andrew O'Brien Some Topics We Discussed Include: Newsjacking: the best opportunity for your story to get noticed Why you should be terrified of what you want to say on air Think your life’s not interesting? Well, that’s BS! The stories that always stand out in this false-truth era What the biggest influencers aren’t talking about Why you don’t need to feel like you’re exploiting the news HARO: The mindset you need to connect with reporters Doing the “sniper approach” for your PR campaign A tool to build your email list from the media outlets you appear on The 5-step template to be the one email out 100,000 that gets a callback What to practice before going on camera The 3 types of media staff and what they want to hear from you Contact Andrew O'Brien: Perfect Media Pitch Training Vetpreneur Tribe on Facebook Leveraged Influence References and Links Mentioned: <a href= "http://go.evergreenprofits.
S1 E121 · Tue, December 11, 2018
Carl Allen — How To Buy Businesses With Other People's Money
At 37 years old, Carl Allen was holding his firstborn son in his hands when he told his wife, “That’s it, I’m retiring!” He quit his job in corporate acquisitions, but retirement only lasted a few weeks. That dealmakers itch needed to get scratched, but was there way to buy companies all by himself? Now Carl is an entrepreneur, investor, and corporate dealmaker who has worked on transactions worth over $50 billion. He is one of the world’s premier experts on buying and financing small business acquisitions and coaches entrepreneurs all over the world to buy small businesses rather than starting new ones. Put your personal assets aside as Matt and Joe get their financial mindset torn down and reimagined by Carl Allen, who lets them in on how to buy businesses with other people’s money, find sellers with the right mindset, and 3 ways to make a leveraged buyout and grow your new business. If you want to know more about buying, growing, and selling businesses check out our talks with Brad Costanzo and Paul Lemberg . “All the reasons why startups fail: you got no employees, no cash flow, no reputation… Go and buy an existing business, it’s got all that stuff!” - Carl Allen Some Topics We Discussed Include: The lateral thinking you need to buy businesses with other people’s money What to do the one day a year you actually visit your business Which sectors are ideal for leveraged buyouts 2 things every business you buy must have How to find sellers with the ideal mindset and what to offer them The 21% of businesses you want to avoid buying 3 ways you can make a buyout and grow your new business Why buying a company is the best way be innovative A 10 step system to pick, buy and sell a business for profit How to find the GM or CO to run your business day to day Optimizing your businesses to weather any geopolitical storm 3 steps to grow revenue and cut costs in just 7 days Contact Carl Allen: Ninja Acquisitions Business Buying Webinar Connect on Facebook And on YouTube </l
S1 E120 · Thu, December 06, 2018
Mike Rhodes — How To Scale Your Business Using Google Ads
Back in 2010, Mike Rhodes was at a conference in Maui. For the past six years, he had been experimenting, testing, and studying to find out what made Google Ads tick. When he stood up and presented his strategies, everyone knew this was the guy to follow. And his little agency in Melbourne was about to explode. Perry Marshall tapped Mike to co-author the Ultimate Guide to Google AdWords, now in its 5th edition, which placed him as the leading expert on Google advertising. Now his agency is what he always wanted it to be: the only place to go when you need to most up to date training possible about the world’s largest ad platform. Keep your notebook handy as Matt and Joe get barraged with the seemingly infinite strategies Mike Rhodes has developed, like how to get your remarketing on the competition’s sites, what to do in your brand’s first 3 months on Google Ads, and what Google has in store next year. When you’re done, listen to our talks with Tom Breeze and Ralph Burns to get more ad strategies for your business. “Know your #@%$ numbers. Know why you’re trying to hit the number you’re trying to hit.” - Mike Rhodes Some Topics We Discussed Include: The best Google Ad courses to take (they aren’t Google’s) How to know if maximizing your profits is actually the wrong move A new, amazing kind of targeting that Google is rolling out next year One trick to get your remarketing on your competitors’ sites What to expect your first 3 months with Google Ads The questions to ask yourself before you look at the data How to see outliers in your data, because that’s where there’s an opportunity What AI is an expert at and what it isn’t How to use scripts to prevent hackers from stealing your traffic The 2 kinds of data you ever need to look at Where you need to be digging in to get more data How to automate notices about changes in your traffic Contact Mike Rhodes: AgencySavvy.com/hustle Connect on Facebook Or Twitter References and Links Mentioned: GenM ( Sponsor ) – Find marketing appren
S1 E119 · Tue, December 04, 2018
Dan Kuschell — 3 Questions To Base All Your Decisions Around
Twelve years ago Dan Kuschell was in the hospital, suffering a sudden health crisis. That’s when he encountered the 3 questions that made him restructure both his business and his life. Sure, hundreds of employees sound great, but is it what you really want? Dan realized there is a simpler way to maintain success and now, after founding eleven companies of his own, that’s what he does for his clients. He helps businesses connect the dots, see their blind-spots, and get unstuck by implementing unique sales & marketing systems. Learn some of Dan Kuschell’s many strategies to both simplify and grow your business as he lets Matt and Joe in on the 3 questions he always asks himself, the 8 values that he and his business live by, and how to choose which opportunities to follow. When you’re done listening, get some more marketing strategies from Billy Gene Shaw and Curt Maly . “When you get clear on your values then what’s most important is not what you do… it’s what you say no to.” - Dan Kuschell Some Topics We Discussed Include: Why trying to be “better” puts your business at risk How small businesses can generate buying climates (just like Apple or Starbucks!) A tip to make your elevator pitch simple and insanely effective The 3 critical questions that define your business and your humanity Why “people pleasing” prevents you from scaling A new tactic to get breakthrough traffic The 2 elements you need to magnify your results A rule to follow when choosing different opportunities “Avail-Ability” is what it all comes down to CHAMPION: The values for a successful life (and for your business) A far-reaching ad strategy that costs just pennies The kind of offers that are nothing but trouble for your business Contact Dan Kuschell: Growth to Freedom Podcast Champion Business BluePrint Connect on Facebook Or Twitter References and Links Mentioned: <a href= "http://go.evergreenprofit
S1 E118 · Thu, November 29, 2018
Steve Glaveski — Preparing For A Transition From Day Job To Entrepreneur
He used to be a creative kid, even headlined the local heavy-metal club when he was older, but somehow Steve Glaveski ended up in corporate banking, staring at the vacant office spaces in the corner. That’s when the business idea that would get him work and lifestyle freedom finally hit. Steve founded Hotdesk, one of the first office sharing companies in Australia, which brought in the revenue he needed to transition from corporate life to spending his time pursuing what he loves. Now he’s teaching people how to make entrepreneurship part of their lives too, not only adults but also kids young as 8. Kids who are already raking in thousands a month from websites started in his classes. Listen in as Steve Glaveski tells the guys how to get your mind and business in shape to jump out of your day job, the right tests to find out if you have a viable business, and how a cold shower maximizes your productivity. When you’re done, get more advice about how to free yourself from the rat race with Corona Brady and David Allen . “A lot of the time we hold ourselves back... because we’re scared of how it might make us feel if we fail, but if you’re cool with that it just opens you up to so much more.” - Steve Glaveski Some Topics We Discussed Include: How to get the funds to quit your job The biological predispositions that most entrepreneurs have 3 things your mindset needs to make the jump A method to test your product for free (before you double down on the wrong idea!) Why “vision” is necessary to shoot down the competition The habits from your day job that are holding you back How to know you’re making too much work for yourself PCOATS: A framework for max productivity ( H&F Exclusive ) Why you should take a cold shower every morning What tasks you need to outsource to get your business off the ground Crafting ads that will also refine your product How to use a podcast to get you access and scale your business Contact Steve Glaveski: Employee to Entrepreneur by Steve Glaveski ( Out Jan 9th! ) Employeetoentrepreneur.io <a h
S1 E117 · Tue, November 27, 2018
Travis Houston — A Content System For Product Launches
When his real estate business tanked in 2007, Travis Houston had to move back to his mom’s house in dreary Oregon. Then he spent six months readying to launch his first online product, which ended up a total failure. But he also learned exactly what content he needed to make his next launch a success. Travis has refined his methods over the years and distilled them into simple, actionable steps to make content that sends products soaring. He has helped launch many profitable health and nutrition businesses and put three of his clients’ books on the New York Times Bestseller List. Listen in as Travis Houston lets Matt and Joe in on his foolproof formulas to make your launch A.W.E.S.O.M.E., the best metrics to analyze your data, and the new tools he uses to get ahead of the competition. When you’re done, check out our interviews with Curt Maly and Chris Mercer to learn about more tools and strategies that will simplify your business. “It’s not only about math… We are entrepreneurs because we have really good business intuition. If I combine the math with my business intuition, that’s when the magic happens.” - Travis Houston Some Topics We Discussed Include: The 1:3:15 system that makes successful launches simple A quick funnel to jumpstart your launch How to make the right “lures” for your audience The essential personality types to keep in mind when copywriting What to do with your best, unique content A system to craft 45 perfect ads for your product The YouTube ranking tool that will outstrip your competition What metrics you need to keep your eye on 7 steps to launch your product into the stratosphere How to use The Telepathy Triangle to make great content 5 columns you need to find the right keywords The amazing secret that gets your content seen on Medium (We had to pry this one out of Travis!) A quarterly planning method that gets more done in 90 days than most companies will do all year Contact Travis Houston: Make Marketing A.W.E.S.O.M.E. Podcast Quarterly Scorecard Connect on Faceb
S1 E116 · Thu, November 22, 2018
Moe Abbas — Done For You Marketing Help For $50 Per Month
After building one of the biggest renovation businesses in Canada, Moe Abbas was still in his twenties and wondering what to do next. He had always thought traditional education was, at best, a dubious deal. Plus, his favorite part about his job had been training interns into full-time employees. Two years ago Moe co-founded GenM, which is already changing both the way students find jobs and businesses get the talent they need. Not only offering a new, affordable path to gaining expertise but a business that is reviving the old concept of apprenticeship for the digital age. Listen in as Moe Abbas shares with the guys how invaluable apprentices can be for small businesses, why you always speak directly to every client, and the fast-approaching future of education. When you’re done, check out our talks with Mike Matuz and Roland Frasier to find more opportunities for your business. "We started on this mission to build a free education system that’s accessible to anyone and leads to jobs, that was the birth of GenM.” - Moe Abbas Some Topics We Discussed Include: The well-kept secret that small businesses are finally catching onto How to become an expert about anything for free The best way to hire and train students What a student needs to actually get a job How to build a “beachhead” in one niche that leads to limitless growth Why scalable solutions are killing young businesses The #1 skill you need for a successful apprenticeship How to streamline your onboard process to eliminate churn What makes for a great date (it’s also what you want in a hire!) Tips on how to grow your business with referrals The 3 categories that reveal your business’s true challenges Contact Moe Abbas: GenM Connect with Moe on Twitter And on Instagram References and Links Mentioned: GenM ( Sponsor ) – Find marketing apprentices for $50/mo Sharetribe <li style="
S1 E115 · Tue, November 20, 2018
Justin Malik & Lee Rankinen — Podcasting With Curated Content
The first successful business Justin Malik and Lee Rankinen started was reskinning pinball games for the iPhone, back in the old Wild West of the app world. Eventually, Apple moseyed over and kicked them out for being too spammy. They had lost their business, but they still had their idea. Lee and Justin turned to their love of optimal and minimalist living and asked their favorite writers for permission to make a daily, highly polished podcast from their work. That podcast was such a hit they started 4 more. Now The Optimal Living Daily podcast network is often ranked #1 on iTunes for health, with over 77 million downloads and counting. Listen in as Lee Rankinen and Justin Malik compare notes with Matt and Joe about how to monetize your podcast, overcome your anxieties to get on stage, and their many tips and tricks to automate your content production. After you’re done, check out our talks with Nick Loper and Tim Francis to learn more about automating your business to free up your life. “If the content is really good I don’t care who wrote it. If someone has a blog with 1 follower but their content is gold, I would much rather have that.” - Lee Rankinen Some Topics We Discussed Include: Why curated content is key for any podcast to succeed What kind of “reskinned” content you can’t use anymore How a minimalist lifestyle will get you to your life’s goals An essential trick to make editing audio a breeze The best way to find gaps in the market for your business Why using others content is actually hard work (and how to, eventually, make it easy!) How to comb hundreds of websites for content and not lose your mind The best sources to find fresh content for your podcast Monetizing your podcast with advertising vs sponsorship How to use your episode titles to organically improve your ranking Why the best testimonials are often outside your niche Contact Justin Malik & Lee Rankinen: Optimal Living Daily Podcasts Connect on Twitter And on Facebook The Sweater Guys On Craig Ferguson R
S1 E114 · Thu, November 15, 2018
Dana Robinson — Passive Income Hacks / Legalities Of An Online Business
A thriving law firm and a 90+ unit rental business were keeping Dana Robinson busy day and night, but he had started those businesses so his life wouldn’t feel like a hamster wheel! In exasperation, he suggested to his wife they sell everything and move to Bali. She had already been seriously thinking the same thing, so they did. To Dana’s surprise, his law partners wanted to keep the business going in his absence. On a tropical beach, working only a few hours a week, he was ending up with more even money in his pocket than before. That’s when he realized you can get off the wheel and find the work/life balance you’re craving. You just have to opt out. On this episode, the guys get practical (and legal) advice from Dana Robinson about how to keep your internet business above board, getting rid of the tasks and guilt that’s cramping your work, and why long vacations make your business more efficient. After this episode, get more advice about how to find lifestyle freedom with James Schramko and David Allen . "No one needs this story of the $40,000,000 exit… It creates false expectations and false hopes. It means everyone is trying to win this lottery and I just don’t buy it.” - Dana Robinson Some Topics We Discussed Include: How to keep your internet business out of legal trouble A no-hassle way to keep your old web business ranking in Google Getting 4 rental units to earn more than 100+ How to pick the country you’re going to run away to What you need to give your team so you can step back The best method to delegate email (or die by a thousand cuts!) Why a month away from your business will actually make it more efficient A daily practice that will get you through the crucible of building your business How to keep your business legally above board without breaking the bank A crash course in what pictures are legal to use on your site The essential criteria for picking rental real estate Contact Dana Robinson: Opt Out Life Opt Out Podcast Connect on Facebook Or Instagram</a
S1 E113 · Tue, November 13, 2018
Ralph Burns — This Is The Future Of Facebook Advertising
Twelve years ago, Ralph Burns was working an admittedly slimy corporate job. He had a great salary, but he was absolutely miserable. As a side gig, he started blogging about sales management to see if he make a better career happen. When a scandal broke at work, Ralph got pinned as the fall guy. He was out of a job and had to make his side gig bring in some real money. He decided to try advertising a client on Facebook. An hour later, traffic was pouring in and he knew he’d found the career he was looking for. Now Ralph is the CEO of Tier 11, an agency that specializes in Facebook and Instagram advertising. He manages a portfolio with an annual spend in excess of $50 million. Oh, he also happens to be the co-host of the wildly successful Perpetual Traffic Podcast too. Listen in as Matt and Joe pick Ralph Burns’s brain about ad strategies for Facebook and Instagram, what Facebook is working on to make targeting super easy, and why chatbot advertising is getting unbelievable response rates. When you’re done, check out our talks with Dennis Yu and Curt Maly to round out your Facebook ad knowledge. Never try to sell something that you have no idea if the market actually wants it.” - Ralph Burns Some Topics We Discussed Include: The best targets for upsales that will instantly upscale your business Why you should always devote money and time to cold traffic How to screen your clients and know if they’re viable 3 tips to keep your Facebook ads engaging Why a starting a business on Amazon could keep it from being viable elsewhere How to know a killer offer when you see one Where to get the intelligence you need for your biggest campaigns Facebook’s new feature that’s going to revolutionize e-commerce The ad platform is reaching customers across the board right now (it’s not Facebook, exactly) What kind of ads to run for a physical product vs. an information product How to use ManyChat to get unbelievable response rates Contact Ralph Burns: Perpetual Traffic Podcast Tier 11 Work with Ralph And connect with him on Facebook References and Links Mentioned: GenM Facebook Creative Shop ManyChat Molly Pittman on Facebook</li
S1 E112 · Thu, November 08, 2018
Steven Sashen — Xero Shoes & Behind The Scenes Of Shark Tank
Sure, it had been well over fifteen years since Steven Sashen had practiced sprinting, but he wanted to give the sport another try. Within weeks his legs were so sore he was going to give up. A friend told him to give it another go, this time without his shoes. Steven’s pain disappeared as soon as he started running barefoot. He felt sure there must be other people suffering as he had. A day of research and building a simple website was all the proof he needed that minimalist shoes were much more than a viable business. Xero Shoes, the company Steven co-founded with his wife, Lena Phoenix, has gone on to create a revolution in athletic footwear that has left every major shoe company scrambling to catch up. And Steven knew from the start what his idea was worth, so much so that when he appeared on Shark Tank, he confidently turned down a $400,000 offer from Kevin O'Leary. Listen up as Steven Sashen lets Matt and Joe in on what it’s really like on the set of Shark Tank, how to know if you’re wearing the wrong shoes, and why you have to have the courage to analyze the data in order to know the real value of your business. When you’re done listening, you can learn more about how to analyze data from our talks with Chris Mercer and Scott Desgrosseilliers . “The extent to which they don’t think I’m a threat... is directly correlated to the size of the gaping hole in the market we can fill before anyone pays attention.” - Steven Sashen Some Topics We Discussed Include: What professional actors know about lead gen The best room in the house to put your Oscar Award One way to become a top sprinter, even if you’re pushing fifty Surreal stories from behind the scenes of Shark Tank What you learn about yourself when you’re a T.V. contestant Why fifty-year-old shoes are better than most new ones How to move your brand into the mainstream Which shoe brands are actually doing minimalism right What your body is trying to tell you about your footwear The ways influencer marketing can ruin your marketing strategy A quick, easy technique with video to make high ranking pages How discounts could be the thing killing your revenue Contact STEVEN SASHEN: Xero Shoes <li style="font-wei
S1 E111 · Tue, November 06, 2018
Flori Pyke & Anna Jonak — Partnerships And 3-Day Workweeks
After years in corporate jobs, both Flori Pyke & Anna Jonak were realizing their workweeks didn’t leave much room for raising kids. They decided to take the leap of starting their own business, though hadn’t even met each other yet, not until a mutual client pushed them into a meeting. Less than a month later, Anna & Flori already had six students signed for a life coaching program they hadn’t even finished writing yet. Fast forward three years and their business has grown beyond what they imagined possible – especially considering they have six (make that seven!) little ones between them. The best part? They have a 3-day work week that leaves plenty of time for family. Listen in as Matt & Joe hear from Flori Pyke & Anna Jonak about how every mum and/or dad can start their own business while home with kids, what you need to discover to overcome fear and mental blocks, and the many ways business owners can increase productivity by actually reducing their workload. After you’re done, check out our talks with James Schramko and Corona Brady to learn more strategies to find freedom in work and life. When shit hits the fan for one of us the other one steps up… that’s really been a weapon of us in being able to build such a successful business.” - Flori Pyke Some Topics We Discussed Include: How every mum can start and grow a business from home What you need to focus on when starting a business (hint: it isn’t marketing) A counter-intuitive use of surveys that will save you from loads of research What to do when you realize a corporate job isn’t working for your life The vital resource most businesses forget they need to invest in How to give yourself a 3-day work week with one change in mindset The best way for businesses to plan their strategy for the year How to build a team that only lets you do your highest value work Where you should be hunting for the richest niches Working from home can get lonely, but there’s a way to fix that! Contact Glori Pyke & Anna Jonak: Business School For Mums Free Tools And Resources Connect with Flori & Anna on Facebook And on Instagram References and Links Mentioned: Slack DISC Assessment Perpetual Traffic Podcast <
S1 E110 · Thu, November 01, 2018
Joel Erway — Current Tactics To Get Amazing Results With Webinars
Just eight months into his first job as a mechanical engineer, Joel Erway realized he was not doing the kind of analytical work he was born to do. He quit being an engineer and moved into sales, taking a job that was 100% commission. For three years Joel puttered along, doing the same old lunch and learn sessions. Both he and his clients were yawning through the meetings. There just had to be a better way. He read everything there was on how to do a presentation, then rewrote the script. Immediately, Joel’s presentations were raking in millions of dollars in business. It wasn’t long before he jumped right into online entrepreneurship. Now, after years analyzing what makes webinars tick, he is here to share how to make a great presentation and what the future of webinars is going to look like. Get ready to take notes as Joel Erway gives the guys his tactics to make a webinar that has an impact, gets your audience to stick to the end, and convert. When you’re done listening check out our episodes with Mike Filsaime and Casey Zeman for more lessons on how to give a perfect presentation. "You have to be able to make the greatest offer in the world. That takes a lot of study and a lot of time, but people think it’s super easy.” - Joel Erway Some Topics We Discussed Include: How to present yourself to a cold audience The powerful, counter-intuitive approach of leading blind Where webinars work in a funnel and where they don’t How niche you should be targeting your webinars What the right amount of facts can do for your presentation How and when to create the best opportunity to make conversions The thing you need before you can make a webinar The niche where webinars are actually ineffective Why jargon could be hurting your presentation The right follow-ups to Facebook ads Why video sales letters are totally different than webinars What to do if you’re getting stuck writing your webinar script Contact Joel Erway: The Webinar Vault The Webinar Agency Experts Unleashed Podcast <a href= "https://the
S1 E109 · Tue, October 30, 2018
Wes Schaeffer — The 5-Step Process To Make Every Sale
In 2006, after nine years in corporate sales, Wes Schaeffer started his first company. He had five kids to feed, plus another on the way, so he knew couldn’t dabble. He had to commit. He started cold calling companies, offering to train their sales teams. His business was starting to grow, but Wes wanted to know how to really improve. He made his first website and taught himself SEO and copywriting. He embraced social media, video, podcasting, you name it. Suddenly, he was the one getting the cold calls. Now Wes is also known as The Sales Whisperer . While speaking to companies about how to plan their finances and set their sales goals, he also helps thousands of entrepreneurs learn how to automate their marketing and sales. On this episode Wes Schaeffer tells the guys his 5 step process for sales teams to get lasting results, the right way to do cold calling, and why businesses need to embrace complexity. When you’re done listening, go get some more sales advice from Kevin Rogers and Alan McKenna "Magnets attract to the same degree they repel… So are you willing to repel as well? Most people are not. ”- Wes Schaeffer Some Topics We Discussed Include: How to grow sales without growing staff Why selling is actually a science and what you need to learn The kind of customers that only outbound marketing is ever going to reach How to know a lesson has really sunk in with your audience Is it better to double your costs, but lose half your clients? Why funnel hacks will never get lasting results The way to find out if a hire might be your next top salesperson How to balance your sales team between Meat Eaters and Farmers What a business needs to let sales rock and roll The best KPIs to follow when cold calling Why Apple packaging is a perfect lesson in how to maintain your clients Contact Wes Schaeffer: TheSalesWhisperer.com The Sales Podcast Connect with Wes on Facebook Or on Twitter Referenc
S1 E108 · Thu, October 25, 2018
Nick Loper — Side-Hustles To Make Money In Your Spare Time
Still in college, Nick Loper had already started his first side hustle painting houses. Then, while working his first corporate job, he decided to make his own online shoe store. Before long that shoe store was bringing in enough money for him to quit day jobs for good. Nick needed another side hustle, so he tried podcasting. He soon had a following of listeners that also wanted free themselves from their corporate jobs and turn their passions into their main gig. Yet again, Nick’s hustle became his new career. His show is now one of the Top 20 business podcasts on iTunes. Listen in as the guys talk with Nick Loper about the countless ways you can side hustle your way to financial freedom, what platforms offer the best revenue, and how to make cash off those Bird Scooters littering the street. After your done, find out ways to automate your hustles with Mike Michalowicz and Aaron Fletcher . The way word of mouth happens is by making something too good not to share.” - Nick Loper Some Topics We Discussed Include: Become a Side Hustle Master How to turn your listeners into subscribers Negotiating with sponsors How to grow your email list Why you sexy up your episode titles Being embarrassed of your old work The rising tide of side hustles Turning burdens into assets Why bounce houses are prime real estate How to syndicate your best merchandise The broad demographics of side hustlers How to make cash off Bird Scooters Contact GUEST NAME: Side Hustle Nation And the podcast: The Side Hustle Show Connect with Nick on Twitter Or Facebook References and Links Mentioned: Buy Buttons by Nick Loper Nick’s List of Side Hus
S1 E107 · Tue, October 23, 2018
Corona Brady — Habits To Manage Overwhelm And Stress
After moving to Australia and landing the corporate banking job she had worked all her adult life to attain Corona Brady had a sudden calling. The stress of climbing the ladder had taken its toll and she was constantly fatigued, depressed, and an anxious mess. A doctor told her she had liver damage and would soon be diabetic. Then a voice told her it was time to take a new path. Corona left her job and began searching for a different way to live. She studied meditation, breathe work, and Kundalini Yoga. And after exploring the many ways a person can transform themselves she founded The Energy For Life Academy to teach women how to reclaim their innate power and self worth. Listen in as Corona Brady tells the guys how ignoring your purpose can make you ill, the best daily habits to manage stress, and how to find your Breath Of Fire. If you’re seeking even more habits to heal your mind and body check out our episodes with Dr. Steve Ruden and Brian Bradley "Stress is always going to be in your life… It’s learning how to cope with the stress, it’s having tools, and routines, and beautiful rituals in your life.” - Corona Brady Some Topics We Discussed Include: Burn out stress How to experiment with your life Unconsciously diving into masculine goals The corporate ladder can leave you hollow Having to wear a mask The final straw Getting back into balance Mastering your morning Then your evening Breath Of Fire! Taking a vacation from your screen(s) Making sacred rituals part of your day Contact Corona Brady: CoronaBrady.com Energy For Life Podcast The Corona Brady App Energy For Life Academy References and Links Mentioned: Insight Timer App <a href= "https://www.amazon.com/Feel-Fear-Do-Anyway/dp/0345487427/ref=sr_1_1?s=books&ie=UTF8&qid=
S1 E106 · Thu, October 18, 2018
Curt Maly — Unique Facebook Strategies Making People Rich
Curt Maly’s ad agency was spending millions promoting celebrity clients on Facebook, but customer service still wouldn’t return his calls. So he did what he’s good at and networked his way to someone with answers. For that, Facebook banned both his business and personal account. Now on the sidelines, Curt did the opposite of what everyone told him to do. He sold his business and went into consulting. He decided to represent clients he knew were changing the world and show them how they can make money while doing it too. Now he’s a Facebook Ad guru, teaching businesses how to target their audience with just $1/day. This episode runs at Curt Maly’s speed, so stay sharp as Matt and Joe find out how to avoid that mid-funnel dead space, where to stack your content, and using a scooter to find barbeque in Austin, TX. After you listen, get some more Facebook tips with David Schloss and Dennis Yu . "You can sell hand cream or whatever you want. I’m really passionate about stuff that can change the world.” - Curt Maly Some Topics We Discussed Include: Ninja Facebook Ad Tactics Getting banned from Facebook Having your software stolen by blackhat sites Dancing around math and facts Why ManyChat is the Xerox of chatbots How 3-4 minute videos find your audience Asking a guest for their lookalike audience Stacking content to find your customers How Facebook IDs everything in a video What to do with a Hot 7 The benefits of being Resident-of-the-Month Testing until you get that perfect 1:1 offer The power of $1 in Facebook Ads How we watch movies is about to change Contact Curt Maly: Social Media Genius 2.0 Black Box Social Media Keep up with Curt on YouTube Connect with him on Twitter References and Links Mentioned: ManyChat <a href= "http
S1 E105 · Tue, October 16, 2018
Tom Breeze — A Step-By-Step Guide To Profitable YouTube Ads
A Step-By-Step Guide To Profitable YouTube Advertising - Tom Breeze Looking to make a video for his psychology practice’s website, Tom Breeze borrowed his parent’s camcorder. Over a hundred takes later he nailed it. Tom started out helping his clients manage their nerves while public speaking, then they were also asking him to produce their videos. He decided to form his own ad agency to promote clients with his videos. That quickly turned into his full-time career. Six years ago SEO changed and Tom started to see all his client’s revenue drop, so he went back to what he knew. He turned his videos into video ads on YouTube and salvaged his business. Now he’s CEO of Viewability, the highest spending for performance ad agency on YouTube. Join the guys as Tom gives them a crash course in how to make the perfect video ad for your audience, getting YouTube’s AI to work for you, and which ad strategy is best for your video. Round out this week’s episode by listening to more YouTube strategy with John Belcher and the power of video ads with Dennis Yu . You have to build a whole campaign around one video, not build a campaign and see what video fits. ” - Tom Breeze Some Topics We Discussed Include: YouTube is the lowest hanging fruit of any ad platform Why CPA is the best relationship to scale with your clients How to run your ads to make YouTube’s AI work for you Feed the Pixel! When it’s time to turn off all targeting for an ad campaign Keeping it simple by keeping it relevant The pitfalls when marrying an ad agency with a video company Discovery or Instream? There’s a right one for your video Making sure your audience know it’s an ad, plus a great experience Every business needs to distill their offer into a 3 step formula Why the first 5 seconds of a video are most critical ADUCATE: The 7 step process to make a perfect video Your ads need proof of concept before high production Contact Tom Breeze: Check out Tom’s agency: Viewability Watch his YouTube Channel Or connect on T
S1 E104 · Thu, October 11, 2018
James Schramko — Lifestyle Freedom With Leveraged Businesses
Building a work day around when he gets to surf is the only hard and fast rule James Schramko follows in business. Making a comfortable seven figures a year working 25 hours a week is all the proof he needs that he’s doing it right. It wasn’t always so streamlined though. Ten years ago James left his full-time day job by day, full-time night time building his business hustle at night for good. He made the leap into full-time entrepreneurship with the intent of building a better engine. Fast forward to spending the last few years semi-retired, James allows his five core dream team members to run the business for him, and he’s got just the exercise to show you exactly how you can do this for your business too. In this dual podcast episode which will also be featured on the Superfast Business podcast , listen in on what it takes to have your business run without you in it, how to leverage a podcast as its own targeted traffic funnel and deciding which business models and systems are best for your goals. If you want more actionable advice about stepping away from your business to let it run itself, have a listen to the Mike Michalowicz and previous James Schramko episodes. "You are the vehicle and the operating system for all the results you’re getting. You can change that more easily than any external factor.” - James Schramko Some Topics We Discussed Include: How to stop being the bottleneck in your business as the team leader The art of creating an SOP that doesn’t require you to write it Proof that doing only one task in your business can pay massively How to use time blocking to support your daily non-negotiable activity An exercise every entrepreneur should do involving Post-It notes and a whiteboard Why having no desire to know your porn star name will make Instagram a much more attractive social media choice To redefine your level of success, you must first drop the old conditioning Discover your leverage points to earn $1,000 or more an hour Why your number of downloads on iTunes is a vanity metric that doesn’t matter Reminder...Your number of followers of Instagram doesn’t pay the cashier at the supermarket. Better learn to monetize! Focus on what’s earning real gains for your business and table the rest <li style="fon
S1 E103 · Tue, October 09, 2018
Steve Olsher — Earn $1,000 Every Time You're Featured Somewhere
Raking leaves and shoveling snow were the first on roads Steve Olsher took into entrepreneurial bliss when he was a young kid growing up in Chicago. Since then, he’s launched four multi-million dollar businesses. And he did it all following the process of reinventing himself time and time again. While the on-ramp for his next big idea wasn’t always easy to take, Steve’s desire for leading a lifestyle he defined was the one thing that kept him in the game of taking the risks to grow. In this episode, listen in as Steve reveals his powerful yet simple way to earn north of 7 figures a year, how to earn $1,000 almost every time you appear as a guest on a podcast, and understanding why podcasts are the medium of choice to finding the most targeted traffic. If effective podcasting is the next link in your entrepreneurial chain, be sure to check out what Tom Schwab and Jonathan Rivera have to say about the process. "We have the number of downloads I need to support the lifestyle that I want.” - Steve Olsher Some Topics We Discussed Include: Proof that you can make 7 figures a year talking about an hour a day without being a celebrity The secret to maximizing earnings from your email list A three-step sales funnel that earns $1,000/podcast appearance How a podcast is like an infomercial What not to forget when you’re a guest on a podcast (hint, hint...you wouldn’t forget it in an infomercial) How podcast downloads are the same as a 100% email click-through rate The best way to find great guests for your podcast Attend this event to find top podcasts that you can appear on as a guest Why a host’s podcast audience is the most targeted organic buying traffic out there No matter how specific your niche, if you build it, listeners will find you How the Two Comma Club is the new black and why cresting 8 figures a year will take a complete breakdown (of sorts) Three keys to a highly effective lead magnet How to take one scary business investment of $7,500 and turn it into $4.25 million in less than 10 years Contact Steve Olsher: Find Steve on his website Grab a free digital copy of Steve’s book <a href= "https
S1 E102 · Thu, October 04, 2018
Caitlin Pyle — This Successful Stoner Built A 6-Figure Per Month Blog
From stealing time due to her efficiency at a J-O-B to a multi-million dollar online teaching business six years later, Caitlin Pyle proves hands down that other people’s problems can become a business opportunity. It all starts with honing the right skills. After Caitlin unexpectedly lost her job as a court reporter proofreader, she jumped into expanding the freelance work she dabbled in while working her regular job. Within a year or so she was making about $40,000/year and feeling pretty good. Taking a 6-month leap into starting a blog she created an eBook with a live training component to teach others how to work from home as a proofreader. The feedback from this very small group of beta students helped her “go big” and launch a full-fledged eCourse a few short months later which grossed over $100,000 within the first 90 days. From then on, she was hooked on being an entrepreneur. Listen in as Caitlin shares her top secrets about how she made the quantum leaps forward in her business, money as a limitless resource, the role of generosity in your core business values, and using cannabis as a life-changing tool. If getting ahead in business is a strategy that speaks to you, look up this Christy Whitman episode on abundance and this Matt & Joe episode about giving away all your best stuff. “I’m playing the long game. I’m not just trying to save my money and keep as much of it as I can, I’m giving away as much as I can because it’s always going to come back to me.” - Caitlin Pyle Some Topics We Discussed Include: What do buses, ducks and staircases all have in common? How to shift out of scarcity mindset and define money as a limitless resource The truth behind the statement that “problem” is a synonym for “opportunity” Effectively use generosity to become a top affiliate for any offer you promote A trick to talk yourself into taking a risk to propel your business forward Why time is a far more limited resource than money Reminiscing on early growth hacking techniques to launch an online business An ingenious way to “fire” your clients but keep them and your new students happy in the process A creative way to launch a new revenue stream without ever creating a new product yourself Even if things aren’t broke, sometimes fixing it will uplevel your online efforts How Joe equates the “crutch” of cannabis use to drinking water The best place to order therap
S1 E101 · Tue, October 02, 2018
September Dohrmann — Old School Marketing Tactics For Huge Events
Where do high achieving business owners go to connect, learn and grow? With September Dohrmann at the helm, top performing entrepreneurs elect to gather at the CEO Space events she orchestrates. Interestingly enough, September does the week-long event orchestrating with a small team and a large side of business systems and checklists, even when it comes down to volunteers lending a hand. With her background in flipping real estate and running a salon, September was no stranger to clear communication and building systems that worked. So when the opportunity presented itself for her to become a coach with CEO Space 12 years ago after speaking to the owner, she jumped at the chance to be part of something bigger and give back. Listen in as September shares the nuts and bolts of growing a business using networking events, what it means to be a successful leader and how to properly systemize your business so it can run efficiently and effectively. If this episode has you itching for more organization and growth in your business life, be sure to check out what Samantha Riley and Paul Lemberg have to add to the discussion. "If you want to be a master of anything, you stick to the basics.” - September Dohrmann Some Topics We Discussed Include: What simplicity can teach you about your business The true role of a good leader...And it doesn’t involve micromanagement An inventory of the best (and simplest) tools to run a lean and efficient business What does culture have to do with your business, and how to define yours Ideal qualities of a great candidate to attend CEO Space events Masterful advice on how to approach investors for your business Why money lost on a business decision can be your best investment A simple test to determine if your business systems are too complex Guess who throws out an invitation to stay for 3 hours to talk about systems Now guess who promises not to pick September’s brain gently A simple exercise with Post-Its and your team can uplevel your processes What a business investor doesn’t need to know about you Contact September Dohrmann: Find CEO Space on their website Follow CEO Space on Facebook
S1 E100 · Thu, September 27, 2018
100th Episode! 👥 The Biggest Lessons Learned Growing A Podcast
Today, Matt and Joe cross the milestone of producing 100 episodes for the Hustle & Flowchart show. In this episode, they reminisce about the past 100 episodes, their favorite moments, the audiences favorite moments, what they’ve learned along the way, how they’ve grown the show, and even talk about what’s coming next for the business to make an even bigger impact on even more people.
S1 E99 · Tue, September 25, 2018
Dr. Steve Ruden — A Science-Backed Exercise Can Rewire Your Brain
When unveiling a new healing method to the public, it generally takes 17 years or more to be accepted by the mainstream. The fact that Dr. Steve Ruden and his brother Ronald have organically grown the practice of havening in 22 countries in eight languages in three years is nothing short of incredible. Flashback to 2004 when Dr. Ruden’s brother discovered the practice of TFT while in residency. He used it to cure a phobia of a staff member and was so inspired, he spent the next couple of hours working through perceived “traumas” or blocks of everyone on staff. For the next five years, the brothers worked on the neuroscience behind why a method such as TFT worked and developed havening, the method as it is known today. Havening is an alternative healing method to reframe the brain’s recollection of a traumatic or red flag event so that it can no longer negatively affect the behavior, health or emotional state of the patient when they are triggered by a current event that subconsciously recalls said trauma. In today’s episode, we team up with Marx Acosta Rubio to discover what the havening practice is, how to shift out of limiting beliefs and into desired behaviors, and why this particular method of healing the brain works from a scientific perspective. If this episode has you into ways you can shift your own mindset, be sure to check into Marx Acosta-Rubio’s episode on framing your mindset for success as well as David Allen’s episode about prioritizing the importance of what you choose to do on the daily. "People need to come to believe that change is possible. You can actually change the circumstances if you so desire to.” - Dr. Steven Ruden Some Topics We Discussed Include: How does someone practice self-havening? The scientific explanation behind why so many people are stuck in their limiting beliefs and how they can remove the roadblocks quickly How havening works to change not only how people perceive things but how the body responds to things The importance of the interconnectedness of the cortex, amygdala, neurons and glial cells to mapping new behaviors Who pitches underhand lob and who throws the grenades? Marx says he was sparring, not fighting when havening saved the day Why does havening supercharge affirmations? In order for change to occur, one first has to believe this How to practice self-havening at the
S1 E98 · Tue, September 18, 2018
Mike Michalowicz — The Clockwork System
If Mike Michalowicz could show you the way out of the “hustle” and promised that in the process he could help you end your entrepreneurial poverty, would you step outside your comfort zone long enough to listen? Naturally, if you haven’t read one of this best selling author’s many entertaining and educational books on how to do just that, you’d ask why you’d listen to Mike in the first place. By the time he was 35, he’d founded and sold two multi-million dollar businesses, turned angel investor, lost all his profits, and has since launched a third million dollar business, so he’s got the CV to back up his advice. Listen in as Mike teaches us all about the queen bee role, the 4 D’s, and how to take a four week vacation from your business. If this episode shook loose some action steps that need tending to, follow up with Tim Francis on hiring the right key players and Paul Lemberg on setting business goals. "I think people are thinking we’ve got to work harder and harder and that is a fallacy. We need to think smarter and smarter. That’s the goal.” - Mike Michalowicz Some Topics We Discussed Include: Quit fighting, you both get credit for introducing Mike to each other guys… Who started that signature white suit first? Colonel Sanders, Dr. John Hammond or Michael Gerber? Matt describes Clockwork as the actionable E-Myth That story about Frank the mentor and the rusty lawn chair though What is a brand promise and how does it relate to a QBR (Queen Bee Role) This is not the QBR of the San Diego Padres What is the cram and scramble and why it’s the frenemy of small business owners How to flip the script on ego and guilt, the two killers of business self-sufficiency Not to be confused with the work-ation, for longer stints away from the “office” desk Seriously, if someone sculpted a naked guy and it’s one of the most recognizable pieces in art history, as a business owner, doing this is vital The 4 D’s of business ownership and how to use them to take four week vacations An effective strategy to make the leap into “spending” on your first (or next) employee The subtle difference between deciding and delegating and why you need to master the second as quickly as possible Why supporting an employee’s bad decision is a good practice
S1 E97 · Thu, September 13, 2018
Brad Costanzo 🥓 Bacon Wrapped Hustle #1
What happens to your show when you have the “uber” connected, highly successful serial entrepreneur and host of the podcast Bacon Wrapped Business stop in as a guest? Since Brad Costanzo had something to say about it, lots of laughs mixed in with useful snippets of solid marketing and business acquisition advice. Brad has a pretty long track record of success when it comes to marketing and helping businesses surpass millions in annual revenue, so if you’re in the game of entrepreneurship (or wanting to be), this episode is for you. Listen in (or watch if you want, link for the video coming soon) as we dish about buying a business versus building one from scratch, defining your zone of genius, getting things done, and expert tips that are working in business right now. If today’s episode gets you in the zone, be sure to check out the “getting things done” show with the creator himself, David Allen . While you’re at it, Paul Clifford’s latest episode about Designrr’s cool new features to help you save time and make more money is worth a listen too. “If you use access and if you use influence, there’s not too many problems you can’t solve. You don’t have to know everything if you know the people who do.” - Brad Costanzo Some Topics We Discussed Include: Shritless and pantless guys? Is this a strip club or a podcast? Why podcasting shouldn’t be your business model, but how it also can help you build a fantastic business Access versus influence, and why having both in your entrepreneurial toolbelt is required Bodies buried? Are you sure buying is easier than building a business Brad? Using a content framework to clarify your message and build your know, like and trust factor Joe’s quick way to personalize the sales experience for your customer that converts like crazy How using Curt Maly’s Hot 7 technique has gotten Matt over 150,000 reach in 30 days on a $1/day Facebook ad budget We’ll say it once again…#pinkmic This was unanimously voted the best part of the GTD system Is Apple using alien technology to make facial recognition work? How AirPods help you bond better with your dog This is the next best thing to invest your focus in if you ask Joe<
S1 E96 · Tue, September 11, 2018
Paul Clifford — AI and Machine Learning To Create More Traffic
Round two with this SaaS creator was in order now that Paul Clifford and his team just released a major time and money saving option to his already highly successful Designrr software. And they call it AI. Paul made the decision to tap into existing AI frameworks in place with companies like Google and Amazon in order to use the technology to help content marketers recycle content more quickly using transcription. An unexpected benefit were some larger corporations choosing to use the software to create training manuals and first time online course creators jumping onboard to develop their lessons. Other topics the guys took on include the battle of coffee over tea, how to create a good lead magnet and using Amazon as both a source of traffic and as a tool to create good eBook titles. If you just can’t get enough of Paul and the guys (no, not The Beatles), be sure to check out the Round 1 episode as well as Matt’s post on the many creative ways to use Designrr to grow a list and make more sales. "It comes down to an old thing called modalitites...People consume content in different ways.” - Paul Clifford Some Topics We Discussed Include: Paul compares tea time in the UK to this green California pleasure What is content recycling and why it’s more important today than it ever was before Joe’s interesting new twist on the bulletproof coffee recipe, such a “chef” A new EGP book on the horizon using Designrr- Traffic Secrets Revealed Vol 1 anyone? How Matt believes being a book author can collide with being a survivalist Lessons on writing a great title for your next eBook from Paul and Amazon Best and highest uses for the newly unveiled Desginrr AI Purple Shark, Mr. Nice Guy...hmmm, seems like there’s a couple of team member nicknames missing What is a flipbook and why are they preferred to a standard eBook for today’s digital marketers? Why using Designrr will improve your SEO rankings if you choose to use this feature for podcast blog posts Patty sure gets called out a ton on this episode. Maybe it’s a good time to opt-in to see what you get Future features in the works to take the fear out of video once and for all How to turn a free optin email campaign into a tripwire using the power of Designrr plus FOMO Transcript coming soon </u
S1 E95 · Tue, September 04, 2018
Kevin Rogers — Writing Great Hooks And Sales Copy
What does performing stand up comedy and writing profitable sales copy have in common? Surprisingly, much more than you might think...And thanks to Kevin Rogers stand up career, to timeshare copywriter, to chief copywriting and course creator evolution, you too can be in the know. Kevin waved goodbye to high school before getting his diploma. As the “funny” and awkward guy all through school who could always get a laugh, he ditched sacking groceries and detailing cars to go on the road as a comedian. For the next 12 years, he got to work alongside some greats including Chris Rock, Louis CK, and Billy Gardell to name a few. The only problem was, he saw so many who’d been beating the pavement for too long be unsuccessful at making it big who became bitter, and he knew he didn’t want that. Naturally, Kevin left to find jobs that didn’t require much of a resume because of his lack of education and his extended stint in stand-up. At that time, a good friend decided to take him under his wing and brought him into copywriting for timeshares where Kevin found his natural storytelling ability was put to great use. Soon after, Kevin created his own course and become one of the most prolific connectors of solid copywriters with the business owners who need them. Speaking of stories, some of the topics on the mic in this episode include how to write a good hook, the three zones of audience awareness, and how to find the best copywriter to fulfill your needs. If you’re looking for more advice on copywriting, check out what Connor Gallagher and Matt have to say on the topic. “The truth...It can be just as sexy if you’re good at what you do.” - Kevin Rogers Some Topics We Discussed Include: How to go from stand up comedy to copywriting to creative writing with this one important skill A surprising assessment about comedy writers Use the 4 x 6 copywriting formula to get out of the funk and into the flow of writing copy This, more than the quality of the writing, is what causes the best copy How understanding what a green, yellow and red zone problem are will determine the skill set and tone required for a copywriter pitching a product Not one, but two timeshares Joe? That’s some hella good copywriting skills! A simple and super effective technique to nail writing your own copy if you’re not in the market to hire To write the best copy, sometimes you just have to lay on your back and look under a piano Tips for when and how to
S1 E94 · Thu, August 30, 2018
John Belcher — YouTube Ad Strategies From An Ex-Google Employee
When the prospect of spending eight more years in college to become a doctor after earning the undergrad degree at a competitive private college seems like too much, what’s the next logical career choice? Thankfully for John Belcher it was sales. It wasn’t just any sales career to start for John. He chose to work as a medical equipment sales rep in facial trauma and spinal injury surgical equipment that taught him the importance of being able to express your value clearly. He naturally gravitated to the teaching and training of medical staff on the use of the equipment he sold. After a few years, John made the leap over to the digital world as a sales consultant for Google’s ad network. While he enjoyed the “techie” aspect of it all, he longed to be able to dive deeper with his clients to help them understand the process of utilizing paid traffic to its fullest. Figuring out his true path was teaching, John decided it was time to do ad consulting on his own in an environment where he could provide what he considered to be real value to his clients, time. He found Justin and Chaunna Brooke, bought a course on managing traffic from them and knew he was listening to the right people. Not long after becoming a customer, John reached out to become an instructor for them on Google ads. An easy merger into partnership followed soon afterwards and AdSkills was born. In today’s episode, listen in as John reveals the seven pitfalls of paid traffic, where you should start when considering running YouTube ads, and the importance of waterfalls in your retargeting campaigns. If this episode helps you make headway in paid traffic, tune in to Billy Gene Shaw’s episode to learn how he structures his YouTube ads and Dennis Yu’s episode to understand more about the power of video ads at the top of your sales funnel. If you just come in every day and put in your efforts, any goal that you set you should be able to smash.” - John Belcher Some Topics We Discussed Include: How owning your part in the process of running paid ads results in developing realistic expectations Again with the Dan Ryan shout out? Seriously Blue Eyes, where’s your ad? Techie knowhow + great storytelling=The perfect recipe for ad conversion success What is a profitable population density, and why you should consider it Always, always, always utilize the five stages of awareness to uplevel your conversions Should you let your chosen ad network decide how to spend your money? <li styl
S1 E93 · Tue, August 28, 2018
Tim Francis — A Masterclass On Finding And Hiring The Right People
Have you ever been a witness to “the moment?” It’s that moment of clarity in life when your state of health or misalignment with your business methods as a solopreneur takes you from broke to brilliant. Tim Francis and his journey are living testimony to the colossal impact of lucid thinking. Tim’s story began like many other entrepreneurs. He grew his business beyond his ability to get things done and took on an assistant to help him scale. He searched all the greatest places for “inexpensive” virtual help, from India to Russia, and most places in between. The problem was the time it didn’t save him and the quality control he couldn’t have. So, one after another, Tim got frustrated with his hired help and ended up taking back over “task” work and the grind went from 70 hour work weeks to 90 or more hours. Soon after entered the loss of clients’ capital in the stock market and real estate crash of 2008, hiring the wrong and extremely expensive “entrepreneurial” mentor, and a seriously painful illness that landed him back in his parents’ home recuperating. This was exactly what he needed to get to his own “moment.” Listen in to hear more about Tim’s mindset shift from consumer to producer, advice on how to hire the right people at the right time to grow and scale your business, and how to think of your newfound assistant as a revenue stream instead of a business expense. If the takeaways in this episode resonate with your current state of systems or team building, be sure to check out tips from Samantha Riley and Josh Bartlett too. There’s no leverage here. If there’s no return on my time, energy and money, why would I even bother…?” - Tim Francis Some Topics We Discussed Include: How to save 50-100 hours as an entrepreneur looking to hire your first or next staff member Are timeshare scooters the new Lamborghini? Speaking of Lambos, what is Matt’s definition of entrepreneurial success? Stop using this as a measure to define your worth as an entrepreneur and mindset shifts about delegation can happen Guess who used to believe personality test tools were like horoscopes? Tips to unpack your brain Is a shift from consumer mindset to producer mindset required to succeed in business How did solo business owners fall victim to consumer mindset in the first place? The three magic steps to 360 Delegation you can start right now Best tips
S1 E92 · Tue, August 21, 2018
David Allen — A Simple Habit To Change Your Life And Reduce Stress
One simple question took a 9-year-old boy from wanting to be President of the United States to a completely different path of enlightening millions. Thankfully, David Allen took that question to heart and the Getting Things Done (GTD) method was allowed to be born. After years of field research on productivity, David scored a position with his own productivity mentor, Dean, by handing over a referral to his newfound teacher. Partnering up to experience Dean’s “personal information management” system first hand gave David all the inspiration he needed to create GTD. In this episode, special guest host Marx Acosta Rubio joins in to uncover David’s five-step GTD method, advice on discovering your true life’s purpose, definition of productivity, and beliefs about the link between productivity and spiritual discovery. If a productive and focused mind is what you crave, be sure to check out this podcast with Marx Acosta Rubio and this episode with Brad Spencer . “I haven’t had anybody give me any reason that halfway in between works.” - David Allen Some Topics We Discussed Include: Is the secret to success best discovered by taking a nap? These are the types of people most attracted to the GTD method David’s definition of productivity is simple-achieving the desired result Once you can get to the “why” of the goals you believe you want to achieve, surprising shifts to your goals themselves can happen Does productivity actually lead to spiritual enlightenment? Once you accept you are a creator, you can get on with the process of intuitive prioritizing Of the five steps in the GTD method, this is the one new adopters tend to struggle with more often If you’re struggling with adopting GTD, the answer is usually in your list (or lack thereof) David’s suggestion on the best tool to create your GTD lists The question that shifted David’s trajectory from the presidency What exactly is a scuzz factor? Why pigeonholes are meant for birds and not your context lists When your creative process slows, it’s an indication it’s time for more of this The shift from stress minded into options minded Can productivity smell like a leather wallet? </u
S1 E91 · Thu, August 16, 2018
Ben Adkins — How To Create And Launch A New Product In 4 Days
What do you do when you discover you’re the newest of seven new chiropractors in a town that only has the capacity to support three comfortably? If you’re Ben Adkins, in just six months you become number one of course! Ben decided he wanted to pursue a chiropractic career because he had a great one himself who helped him relieve recurring headaches back in 3rd grade. What he didn’t realize when he made this choice was building a practice didn’t automatically mean “they” would come. With more time on his hands than patients to tend to (or money to market with), Ben focused on learning online marketing strategies to build his local practice. In the process, magic happened. He built a recurring source of mostly passive income helping other local businesses market themselves and discovered the importance of building his own brand while doing it. Listen in as the guys get the goods on Ben’s four-day product launch process, three-legged traffic strategy, and two monetization models that convinced Ben to shift from spinal adjustments to online teaching as the highest and best use of his time. If brand-building or local business marketing are areas where you could use an assist, check out this chat with Marshall Wayne and this episode with Christine McDannel . "What you fail to realize when you’re young and starry-eyed is that once you get out and open your doors is that not everybody’s just gonna rush through the door.” - Ben Adkins Some Topics We Discussed Include: This is how to find the “magic land” of what you’re meant to do 8 years is a long time to wait to catch up on a bromance Matt Quit trying to be clever and focus on this when deciding to create a product Which comes first, building the brand or direct response ads (chicken, egg)? Find the niche within the niche to lock in long-term clients on retainer Another successful example of going deep not wide, pain points included! The guns blazing vs baby steps approach to problem resolution and what you should choose for your particular client getting business model Turn a live event into an eternal source of revenue 6 days for humankind’s creation...Ben’s got product creation streamlined to 4 Advisory Warning-this method should only be attempted by skilled professionals Does length matter? Your avatar’s answer may surprise you! Why being a n
S1 E90 · Tue, August 14, 2018
Scott Desgrosseilliers — Discover Your Most Effective Marketing Channels
It all started out at the horse track. Take one young boy hanging out with his father, add the “need to know” how a horse’s odds of winning a particular race are calculated, to equal Scott Desgrosseilliers recipe for online business success today. Scott’s love of building databases from the age of 11, coupled with his analytical approach to data he collected moved him from corporate giants Motorola to Apartments.com and onto Infusionsoft (just for fun because he got bored just managing data online). At his last post, he quickly discovered the need for online marketers to collect reliable data about their marketing efforts in order to make better choices with their budget. Enter Wicked Reports , the company Scott founded a couple years ago that he calls a marketer’s playbook to grow their business faster. Tune in as and get the scoop on the most common misconceptions business owners have about attribution, common tracking errors companies make about their customers, and Scott’s take on the two most important key metrics every online business should be tracking. And, if data’s your thing, you’ll definitely want to listen in on Chris Mercer’s Google Analytics episode, plus Tina Marie’s take on what data is important to small business owners. "Once you get one thing, you kinda get all of them. Until you get one thing, you don’t get any of it.” - Scott Desgrosseilliers Some Topics We Discussed Include: Right or left brained, this tool will help you rule, in attribution data anyway The two most important metrics any business owner should track’ How to reverse engineer high-value customer acquisition Discover the average time between first click and first purchase and why it matters Why email click-through rate isn’t everything and how even a low one can equal big returns How being a comics nerd can translate into a hella good business model An easy and free way to start tracking your email success How to follow the scale, chill or kill method with paid advertising The common tracking errors most companies make online Is this tool the video game cheat code for online marketers? Why instant gratification is the worst nightmare of online business (even if it seems like a dream come true on the other side of the equation) This common
S1 E89 · Tue, August 07, 2018
Billy Gene Shaw — Using Video And Advertising To Be Everywhere
Entertainment pays, no matter what your niche. And in this day and age, no matter how big or successful you believe you are in your online business unless you’re willing to entertain first, you’ll go the way of the dinosaur (before the Jurassic Park storyline brought them back to life anyway). At least, that’s Billy Gene Shaw’s motto. From the looks of things, Billy Gene’s onto something. He’s the man that missed out on a college degree by not completing one course to go to Cabo with an ex. He moved on to fail at a mobile oil changing business next. After that came learning the most marketable of all skills at of his next jobs with an agency-marketing of course. While getting paid to learn how to help businesses grow, Billy Gene saw the real money was in growing an online business, so he jumped in and learned how to market his first online course in quitting smoking and drinking. What he learned there and at his day job helped him to build the online mecca known today by many entrepreneurs as THE GUY of YouTube video ads. Tune in as the conversation gets deep, not wide about the three-step process to kill it with online video ad campaigns, running traffic to the right place on YouTube, and three things to include in every video you shoot to build your brand and sell more stuff. Once you’re all set and get Billy Gene’s tips into action, be sure to parallel park Dennis Yu’s Facebook video strategy alongside it to get more bang for your branding buck. And, if you really want to be seen everywhere by your prospect, check into our qualified traffic episode to nail it down the rest of the way. “That’s what people don’t understand. It doesn’t take a lot of money, and here’s the thing. If you’re making more money than you spend, you’re actually getting paid to build your brand.” - Billy Gene Shaw Some Topics We Discussed Include: Is there an unwritten rule you need to live in San Diego to be a successful online marketer? How being loud, profane, young and black spurred Billy Gene’s method for client getting success These three steps are all you need to get people buying from you instantly Brand awareness ads + direct response ads = recipe for online success This unconventional ROI made billboard ads worth the risk, and it’s something you can leverage right now too Living proof that when you’re hurting for dough and you do what you know you can succeed When getting out of character works, and why you should consider
S1 E88 · Thu, August 02, 2018
Vince Reed — Scale Your Traffic Using The Big 5 Ad Platforms
If you knew Vince Reed back in the day when he owned his real estate brokerage, you likely never would have guessed he‘d make the big leap into online business. By his own admission, he hardly knew how to send an email. After the market crashed in 2008 though, when faced with the decision of flipping burgers or learning Google ads, thankfully he chose the later. A believer in his own advice, Vince decided to “learn by doing,” sold a bunch of furniture and computers from his recently closed business out of his garage, and dove in feet first. He clicked on an ad to learn how to make money online, and he’s been in the business of helping others build their businesses ever since. You can find Vince running a full-service digital agency to help others get more traffic, convert more leads and make more money following a strategy that can be optimized and scaled. He’s an avid participant in live events to help train business owners to do the same. And, if you’re really lucky, you may catch him at his own Internet Traffic Live event that he’s hosting for the fifth and final time in 2019 (with previous guest speakers like Roland Frasier, Billy Gene Shaw, and Russell Brunson to name just a few). Listen in and hear Vince’s three-part process for driving traffic, ad budget optimization tips for Facebook and his two-step YouTube ad strategy that’s possibly even better than a Google paid strategy. And, if this episode resonated with you, check out Matt’s post about driving consistent traffic and Dennis Yu’s $1/day episode to truly hone your paid traffic plan. "Knowledge is not really power, in my opinion. Knowledge executed is where the power comes in, so you’ve got to go take action and make it happen.” - Vince Reed Some Topics We Discussed Include: The best place you can spend $0.01 per lead to get cold traffic easily How to know the difference between a buyer and a shopper This is the online advertising platform you should master first How to grow your audience on social platforms without spending more Matt’s bonus tip for affiliate marketers on pixels Why failing with paid ads can help you figure out how to do this better Actually getting results for the “how to run a paid ad” comes down to this one thing First now your prospect’s way of thinking if you ever want to master retargeting <li style="font-weight: 400;"
S1 E87 · Tue, July 31, 2018
Brian Bradley — Why Business Success Is All In The Hips
What if doctors today have it all wrong when it comes to healing? A chance meeting with Pete Egoscue and a hook-up with Tony Robbins in the early nineties were the only two cues Brian Bradley needed to join the new healing movement right alongside them. After completing his degree in physical science and a focus in nutrition, Brian became the head ambassador to the low-intensity body movement system coined the Egoscue Method with Pete. Over the past 26 years, he’s trained professional athletes in the NFL, MLF and PGA and countless others to help overcome their pain and perform at their peak. As a pioneer in the functional movement, Brian has taken Pete’s unique method to The Patch, an exercise facility aimed at balancing the human body to give it the best chance to function most effectively. If you’re stuck in your chair building your empire, tune in for Brian’s easy five-minute workout to get you prepared for your “sitting as a sport” day. If Brian got you up and out of your chair in this episode, listen in on Marx Acusto-Rubio’s episode when the guys first got introduced to the concept. Also, while you’re contemplating mindset, this post Joe wrote about motivation is worth a quick look too. “It’s my job to get people out of their head and into their heart about what they should trust about the human body.” - Brian Bradley Some Topics We Discussed Include: How a baby and a bin of rice caused the creation of the Egoscue Method What to do when you get sick and tired of feeling sick and tired and you can’t buy your way out of it How to think of sitting as a sport instead of the new smoking A simple fix for billions should be this to be effective Don’t just sit there and listen, stand up and join in (unless you’re driving) Shift from a hope of getting well into an event of getting well if you ever want to get past your pain Once you see injury as this, you’ll start the healing process Why barefoot is better than crossfit How to keep yourself off the pills and in the chair effectively making hella gains in your business Some words of advice for Tiger Woods (you can definitely use on the course as well) Experience how your mind changes your emotion, buy using your body as the catalyst to do it first hand Do this to sleep through the night if you’re a chronic snorer <li style="font
S1 E86 · Tue, July 24, 2018
Mike Filsaime — How To Load Up Webinars / How To Build A Software Company
Ever wonder what it takes to have a million dollar day online? Think it’s even possible for an online marketer? If not, Mike Filsaime, the car salesman turned online marketing pioneer will be the first to tell you how it’s done (since he’s the second guy in online history to ever do it). Flashback to the mid-eighties when Mike first learned how to write code after high school. He quickly turned a small bit of state-specific code into something he could modify for multiple states and sold the rights for a tidy profit. That was his first taste of turning a profit with software, one he would enjoy again soon enough following in the footsteps of John Reese. Take your time with this episode and you’ll learn about what it takes to turn out great conversions with your webinars, why a launch model isn’t the best business model and the four quadrant approach to deciding which SaaS you should dive into developing. If you like what Mike has to say, you may find they pair well with some helpful tips from Mike Matuz’s episode and Joe’s take on creating the perfect webinar flow. I always tell people, you don’t market in a debate format.” - Mike Filsaime Some Topics We Discussed Include: The fine art of influence and why it matters Hands down the most important skill to sell something online How to leverage a support desk and tools you use to create a new SaaS product Matt’s warning about the consequences of good copy without this How to never tell your affiliates about your payment program and still get them to sell for you like gangbusters These 5 KPIs are what make a webinar the most successful Did somebody say Snoop Dog was in the house? The baffling reality of what a pre-order really gets your client yet how much more it delivers during your “grand opening” The highest and best use of a launch If you’re still offering webinar replays, reconsider doing this instead How to spot the Coca-Cola and deliver the Pepsi online Should you pay for affiliate partners or pay for traffic to sell your product? What Mike believes you should always pair with an info product to earn more money online GDPR makes the Butterfly Site a tool Mike had to retire for now…But maybe not for good Mike shatters Matt’s myth’s about developing
S1 E85 · Thu, July 19, 2018
Dennis Yu — How To Build A Recognizable Brand Using $1 Ads
What’s actually important when it comes to the Dennis Yu’s pedigree is not what most people would say is important. Dennis says the best measure of his authority is the thousands of successful students and clients who are “killing it” in online business following the Facebook ads strategy he developed. From national spelling bee competitor to high school dropout, Dennis decided early on he was going to be a successful entrepreneur. He’s done quite a good job of making friends and influencing people in the process, considering one of the clients whose Facebook strategies his team manages is the Golden State Warriors. In today’s podcast, Joe and Matt dig into the three step Facebook funnel that delivers “magical” results following a simple, proven process. If you’ve ever felt the overwhelm of figuring out how to drive new traffic through the know, like and trust phases of growing a business, this is the episode for you. If you want more insight into social ad strategies check out this LinkedIn episode with Trevor Turnbull and this Pinterest chat with Stefan Ciancio. The best things in life are free, but the second best things in life are really expensive.” - Dennis Yu Some Topics We Discussed Include: What do chocolate cake and running a successful paid Facebook strategy have in common? This is where the real power in your business lives Why the opinions of your target audience’s friends matter How love enters the online marketing strategy equation The most powerful building block to creating a Black Friday sized line to your business offer Who should ultimately be in charge of working on your personal brand What is peacocking? Use this simple and cheap system to skyrocket your online “cred” The magic number of touches required to reach your conversion goal 3 steps x 1 minute each = a jackpot Facebook video funnel strategy How being like Harry Potter translates to success in business Red light, green light, and gorging to sell tickets How to leverage rational ignorance and why it matters Dennis’ answer to the question about his mom’s ROI from Gary V Brand value and tomato trees...Interesting How to be considered an authority and be featured in large natio
S1 E84 · Tue, July 17, 2018
The Best Way To Drive Consistent, Qualified, Traffic To Your Offer 👥
Want to know how to look like you’re everywhere online when someone is searching for what you’ve got to offer? Today you get to take a peek at the exact system we use to make money with our set it and almost forget it paid and organic traffic (as a byproduct) strategy. Tired of the confusion about where to find quality leads for your products? Ever wondered how much and where to spend your ad dollars? Do you cringe when trying to sort out Google’s algorithm that will allow you to rank as a trusted resource people want to throw their money at? Our proprietary system makes it easy and totally doable. Tune in to get the goods on how we built our own brand so we’re always top of mind to folks who’re in the business of online marketing...And that’s after only reading one piece of our content too. Not a bad way to build authority, is it? For your added listening pleasure, tune in to this podcast with Chris Mercer to get a leg up on using Google Analytics. Also, read up on Matt’s content marketing tips in this post for more actionable advice on finding and driving quality traffic to your product solution. It’s our job on these podcasts to show you that there’s a completely different way of working and living that this whole system...of going to a day job or if you’re an entrepreneur to do all this work and hustle, hustle, hustle, grind, grind, grind...There’s a better way.” - Joe Fier Some Topics We Discussed Include: How to blow yourself up and make yourself famous (looking anyway) It’s all about leverage Oooooh, role-playing Who’s the leader of this duo anyway? How content earns you the keys to the kingdom of never-ending customers This is how you stand out from the crowd in a competitive space on a tiny ad budget Check in this often on your KPIs to know if your ad strategy is working Why a negative becomes a positive in Google ads Do you pitch marriage on a first date? If not, you’ll do great with this two touch strategy How to tinker and tweak for 2 hours on the front end to run a successful ad for 2 years What exactly is “Joe mode?” Deep pockets or deep strategy? Pick whichever works best for your business. The fine art of being everywhere (to the people who read your article) Matt’s all about th
S1 E83 · Tue, July 10, 2018
Roland Frasier — A Step-By-Step System To Decide Which Opportunities To Pursue
What do you want to be when you grow up the son of a tax attorney who invests business capital with entrepreneurs? This cast of characters that freely pursued their passions, unchained from an office desk was exactly the group Roland Frasier decided to emulate. Interestingly enough, Roland’s entrepreneurial path developed into a highly strategic buying, selling and scaling business. He started in real estate, moved on to accounting school and got his law degree all while building his assets. Turning down the opportunity to continue his law degree with a specialization in securities was one of the most prolific decisions he made in pursuit of his non-desk jockey childhood aspiration. Need proof? Roland is a co-founder or principal of three of Inc. Magazine's current fastest growing companies and he’s responsible for creating, scaling or selling 24 different 7 to 9 figure businesses with adjusted sales ranging from $3 million to $337 million. While this episode will definitely result in a “Round 2” follow-up it’s so packed full, listen in as Joe and Matt learn about the growth idea scorecard system Roland and his partners at Digital Marketer use every day to determine the best business opportunities to pursue. If business systems are all the rage for you right now, be sure to check out this podcast episode with Matt and Joe and this one with AJ Roberts . You give and help people out without any expectation of anything in return and it just always comes back 100 fold.” - Roland Frasier Some Topics We Discussed Include: How do you sell a mastermind, and when would you do it? This is the best marketing medium to use to sell to your audience and rabid fans How $20/day can net you $50,000 in four days Use these five principles to decide if a business opportunity might benefit you Build, buy or cobble? Evergreen your earnings in any niche if you focus on this What exactly is ICE analysis? A case study in leverage, grow, scale and exit How to “give it away,” make more, reduce churn and get referrals in the process Use this system to learn how to pivot like the pros with your business model The best way to connect with people with who you’d like to pursue a business partnership This one move with your product offerings can get banks begging to give you more money Use this higher ROI a
S1 E82 · Thu, July 05, 2018
Phil Town — Finding Undervalued Stocks To Create Financial Freedom
This three-time New York Times best-selling author didn’t take the traditional route to the top of the stock market. In fact, Phil Town actually started his humble career as a portfolio manager and value-investing master as a Grand Canyon tour guide looking to escape the cold autumn nights inside his teepee in Flagstaff. Phil definitely became a force to be reconned with, and fast. In five years flat, following four simple rules, he turned $1,000 into a cool $1.5 million. From intern to author, and on to speaker, Phil spent the last decade teaching others the exact principles he uses so they can build their own wealth. While his first speaking gig may have landed his wife in jail, Phil, his wife and his team have come a long way since, teaching over 15,000 students at live events every year. Listen in as Joe and Matt learn how to move past the “head trash” many people face when they start the process of investing in the market. And, if this episode got you jazzed and ready to tackle the market, be sure to check out this day-trading episode with Jason Rotman, and Joe’s post about automated investing to build savings and wealth. I’m only a little bit rich, but I’m comfortable, and I get to play polo a lot, you know?” - Phil Town Some Topics We Discussed Include: Gimmie 4 steps gimmie 4 steps misters… Why modern portfolio theory is really just a crap shoot Volatility and fear...It’s everywhere you want to be for growing wealth Devote one-tenth of your time to doing this and skyrocket your money at fiber-optic speed Scouting, haggling, managing...Oh my! Why this wealth building vehicle may turn you off Start the process of building your wealth by answering this one simple question A big clue that you’re “onto” a company with a competitive advantage Why “what you find good in the world” matters to building your portfolio How does Joe really feel about kale? Where is this amusement park of food again? And, do they have roller coasters? What the “C” in CEO should really mean and why it matters Phil’s take on who should come first in the employment line Mercenary or martyr...Harvard U, are you listening? TGFG, and why it should be your new mantra before investing with any company Follow this style of investing and you can
S1 E81 · Tue, July 03, 2018
Tucker Max — Every Book About How To Be A Writer Is Bulls#!t
How does the four-time New York Times best-selling author Tucker Max feel about almost every bit of advice when it comes to defining success as an author, books on being an effective writer and the idea that it doesn’t matter how good your book is, just that you should have one? Complete BS. Tucker goes deep into what the true purpose of writing a book should be for just about any genre of non-fiction author. He reveals the truth behind the power of self-publishing, how to land a traditional publishing deal, and the real way to be featured on the New York Times bestseller list. Listen in as Matt and Joe learn more about the highest and best use of a book, their time and how to shave close to 2,000 hours of the time it takes to write a prescriptive non-fiction book if you have one in you waiting to get it. If you’re ready to get serious about seriously getting your message out there, be sure to check out this episode with Chandler Bolt and this advice from Matt and Joe on how they wrote a book in a weekend . "We can’t make your book great but we can make it the greatest possible book you have in you.” - Tucker Max Some Topics We Discussed Include: Almost every definition of success as a writer is BS Books on the New York Times bestseller list mean they’ve sold the most copies, more BS Plus, discover the biggest pile of BS yet when it comes to the book you produce What Matt needs to throw in his burn pile What the true purpose of writing your book should be Who's to blame for the lackluster connotation of being an Amazon best selling author? How to segment like a superstar so your book lands in the hands that earn you true wealth Joe’s a-ha about fortune over fame Is Matt secretly pining to be the next Willie Shakespeare? The highest and best use of a book for your business Even better, the highest and best use of your time period How to shift from middle-class thinking to break out of your “busy” yet unproductive rut The key to consciously choosing what you do every day Tucker’s two cents about how to be famous...Something you may not want to emulate An easy solution to the “honey do” lists at home How to fight with your spouse and end up with a happier life <li style="font-we
S1 E80 · Tue, June 26, 2018
Tom Schwab — How To Get Yourself On High-Quality Podcasts
What does an engineer, a thriving done for you, “get you featured on a podcast service,” and performing on the largest virtual stage all have in common? These are just some of the topics Tom Schwab answers today on the podcast. Tom jumps head first into the plethora of benefits any online business owner can enjoy by being featured on podcasts. Find out the very model Tom and his crew of 18 at The Interview Valet use to help blossoming online business owners escape the trap of being obscure. All of Tom’s experts tips on how to raise your awareness in the eyes of your intended audience through podcast appearances are in here. In truth, the action steps you need to take may be much easier than you think. If you want to spread your virtual wings and “be discovered” for what you’ve got to offer, this is by far one of the easiest ways to do it. And, if Tom’s advice resonated with you, be sure to check out podcast strategy from Jonathan Rivera and Matt’s advic e on connecting to anyone through a podcast. "Content is king, but contact is God.” - Tom Schwab Some Topics We Discussed Include: How “wasted time” turned an engineer into a budding entrepreneur What you get when you help people switch their focus to doing the stuff they love and stop them from doing the things they loathe Matt & Joe go super sleuth to determine if their podcasts guests are good fits Tom tells us if you’re going to lie to tell him this… If you think you’re going to do this to reach your clients and Apple can’t even do it, think again! The simplest way to have people gladly give you money for your products and services What “whales” don’t do...Additionally, where “big fish” don’t swim Why you should always allow people to speak directly to “The Wizard” (aka-you) If you’re sitting next to Matt and Joe in a restaurant, remember, voices carry This is the best ROI of your time for any entrepreneur What is the Dorie Clark strategy and why should you care about it? Is there a new book titled, Serve, Serve, Ask! in Tom’s future? What to do before reaching out to influencers to become a guest on their podcasts Never do this as a guest on a podcast because the host will definitely do it for you if you nail the “before you reach out” tasks...
S1 E79 · Thu, June 21, 2018
Mike Matuz — How To Find Antiquated Industries And Disrupt Them
If you’ve ever wondered if it was time to just get out there on a new path with a business model to see if it’s Grammy worthy or a straight to the rental rack kind of gig, Mike Matuz is the guy to enlighten you. Mike’s sole mission is to help anyone with a great business idea to succeed. He lends his 5 years of experience going from a new gym owner carrying debt to being fully self-funded as a prime example of what tuning in to business disruption can do for anyone who’s ready to get into action. Now Mike’s journey is to coach and mentor others who want to reinvent themselves as they bring new solutions to antiquated markets and test the waters before they jump with both feet into the entrepreneurial pool. Today you’ll hear plenty of passion from these three guys as they discuss curation over creation, why being a consumer can make you a great producer, and how to spot a business disruption from a mile away. If Mike’s wisdom gets you thinking outside the box, be sure to check out our recent episodes with Josh Bartlett and Aaron Fletcher to keep you moving towards your own corner of the “be your own boss” universe. It’s human evolution. You’re not meant to spend 80 hours a week under fluorescent lights in a cubicle...Money gives you options.” - Mike Matuz Some Topics We Discussed Include: What kind of bromance brews in the water at an Aaron Fletcher mastermind? How ADD is an asset for an entrepreneur When is the best time to fail forward? Four steps to help you determine if you want in on a business venture Do we smell a SAAS in Evergreen Profits future? Where’s the arbitrage and why you should care… Why geographic locations are tuned into the entrepreneurial effect Self-liquidating degree? Hmmmm… Everything intersects at these two “M’s” Why business disruption is about curating not creating Details you should be granular about This is the monumental hurdle to a disruption taking hold The most antiquated business model in the history of the world, according to Matt and Joe How to make a great player into an MVP Is the funnel the thing? Spin it to win it...It’s not all about the rich getting richer for business models anymore <li style
S1 E78 · Tue, June 19, 2018
Rob Nunnery — Why You Need To Get Away From Technology
What is it about being a rambler that can make you an incredible success in life? While it may have taken Rob Nunnery 10 years and two pain-filled “breakdowns” to figure it out, he most certainly has an answer. And, it may not be one that you expect from this former technology driven junkie. In today’s episode, Rob explains how shutting off his money faucet at the beginning of 2017 was the proudest moment of his life. He also explains how the keys he found to freedom, peace and a happy life are all wrapped up into one word that to many of us seems like a long-lost art-presence. Listen in as we discover more about mindset, work-life balance, making aligned decisions, technology detox baby steps, and how to feel human again. If you enjoy listening to Rob’s version of how to get more present and pursuing your true passions, you’ll probably feel pretty aligned listening in on our recent episodes with Ori Bengal and Marx Acosta-Rubio . “After 10 years, the pain was finally greater than the comfort I had in the 9 to 5 job... I feel like until people get to that point, they won’t ever make that jump.” - Rob Nunnery Some Topics We Discussed Include: How Rob got Matt to feel fear and excitement all at once Is getting your daily fix of tech as addictive as a drug? When you know it’s time to make the leap to something else in business Matt’s sign from the Universe that it’s time for another tech timeout Why frameworks have no business in the business of mindset discussions What office addiction did Joe quit cold turkey? How an impulsive plan trip + a supportive spouse = life breakthrough #1 How that same plan trip + too much screen time = life breakthrough #2 Guess who rocked his phone to sleep on his chest like a baby every night? (Trick question alert!) This one magic writing exercise helps you discover what matters to you most Why it’s okay not to have all the answers when you make a leap How “alone in the woods” can be the best medicine What 15 different jobs in 15 different cities will teach you about your DNA Once you’ve done this, it’s hard not to judge others at a restaurant Things, stuff and the pursuit of happiness <li style="font-weight: 400
S1 E77 · Tue, June 12, 2018
Marx Acosta-Rubio — How To Achieve Success In Whatever You Do
From millionaire to decamillionaire to broke and back again in a whole new way and faster than ever - those are some of the credentials that may get you interested in listening to what our guest Marx Acosta-Rubio has to say. Today’s podcast was filled to the max by Marx. We’re not exaggerating when we say we could have gone on for at least twice as long in just this episode. Who doesn’t appreciate a story of a fall from grace to a stunning Phoenix-like rebirth? With so much actionable mindset advice based on his own experience, it’s no wonder he’s got a bevy of GTD-ers lining up to take his 90-day challenge. As we listened to his business savvy around setting priorities, following the 80/20 principle and thriving in business, when Marx offered, we jumped at the chance to enroll in the challenge ourselves. We’re so busy these days getting out of our own way, we can’t imagine what’s next. This is a buckle down kind of episode. You may want to mark this one off in your schedule so you have enough time to take notes and develop a plan of action with all the takeaways hiding inside. If you like some of what Marx has to say, be sure to check out these past episodes with James Schramko and Christy Whitman that really hit home about gaining clarity, taking aligned action and abundance. You’re only one, two or three moves away from greatness or disaster.” - Marx Acosta-Rubio The reason I can have 14 clients and multiple companies...and still look like I’m doing nothing is because I know everything I’m not doing when I choose to do something...” - Marx Acosta-Rubio Some Topics We Discussed Include: How to get a Ph.D. in life Blue Eyes Ryan is a lurker. Who’d of guessed it? Ways to lose at life that begin with “b” and rhyme with “aim” How to go from being a name dropper to not even a cricket whisperer in 3 decisions Why you’ll never unhook the chains of self-sabotage unless you make this a regular practice Four un-delegatable tasks every entrepreneur who seeks success must acknowledge Two situations when your wife can call you a dumb-a@# and you’re happy about it (The name is D-u-m-a-s-s)! Anybody know what a GTD is? Riddle us this...What is it about your habits that’s holding you back? Is V2GP2 a new Star Wars character? The clearest path to twice the happiness and wealth in half the time <li style="font-weight: 40
S1 E76 · Thu, June 07, 2018
Samantha Riley — A 9 Point Process To A Million And Beyond
Want to really understand how to win friends and influence people? Samantha Riley is just the woman to teach you how. How to stand out, how to scale, how to grow, how to sparkle, she teaches it all. Best of all, it comes down to systems. Samantha is a best-selling author, world-renowned speaker and high-level coach and consultant to industry thought leaders, coaches, and business owners around the globe. Her nine-point process is the method that helps her clients plug the leaks in their business, stand out from the noise to attract their ideal clients and gain maximum recognition as an expert in their niche. On today’s show, Samantha took the time to “school” us “systems guys” in how to really make an impact. It’s an easy listen when the person teaching us has made millions both in the brick and mortar marketplace in her 20s and recreated the same success in a completely new line of business online less than a decade ago. Listen in as we dive deeper into Samantha’s secrets for continued success. And, if you like what Samantha has to offer, be sure to check out these past episodes with AJ Roberts and Gonzalo Paternoster . We create our lives. It doesn’t happen to us.” - Samantha Riley Some Topics We Discussed Include: What does McDonaldize your business mean? How to shift from misery to gratitude when faced with divorce Matt’s definition of the “best” content strategy The common thread between Shakespeare and defining a niche (hint...play within a play) What’s so sexy about a calendar? The importance of setting boundaries at work to sustain your flow The further importance of understanding how to define your flow What takes first place when prioritizing your weekly calendar? Joe’s definition of what rocket science “isn’t” Is Matt secretly crushing on Meg Ryan? The amazing 9-point system to expand your brand and uplevel your business How your unique struggles can make you millions A process to define your process so you can attract the right tribe to share it with Where frameworks are king freedom follows If you share yours, we’ll share ours (secret sauce that is) Contact Samantha Riley: Find Sam on her website at <a href= "https://samanthar
S1 E75 · Thu, May 31, 2018
Steve Gordon — How To Automate Networking And Referrals
On today’s episode, Steve Gordon gets real about how business owners can not only systemize networking but more importantly, how to “nail” the follow-up. Who in business hasn’t fallen down on that piece? Steve is a master of clarity and systemization, and that’s what he and his team help business owners achieve surrounding their messaging, processes, assets and goals. His goal is to help “old school” marketers, especially ones selling services, make the transitions into “new school” scalability. If he hadn’t been there himself wondering where his next check would come from while he was trying to grow his own business, he would not have such a successful system to share today. Between his two books, The Unstoppable CEO podcast, and his willingness to divulge some expert networking secrets, there’s plenty of actionable advice for any CEO looking to take the leap forward. Get some more “powder” for your networking keg from this previous podcast with John Corcoran, and realize the power networking affords from this episode featuring Joe and Matt you’ll be unstoppable in no time yourself. “The most important thing is to be intentional.” -Steve Gordan Some Topics We Discussed Include: What do roller coasters and service-based business owners have in common? How to bring new school systems to old-school marketing tactics The texts vs. “dead stacks” philosophy of business What’s behind the curtain of a simple podcast roundup? How Hawaiian cookies can get you free advertising Your best networking time investment for the business growth dollar What do podcasts, shampoo, and a 70s retro tv ad have in common? Can referral income be as predictable as an algorithm? How to pick the best wallflower at live networking events What can speed dating do for your business? The truth about what your biggest business asset really is Matt goes “old-school” junior high (though his buddy) to get the best business pick-up lines How to systemize the process of process development The best exercise to get clarity on a process and how to move it over the finish line Contact Steve Gordon: Contact us on his website at The Unstoppable CEO <li style="f
S1 E74 · Tue, May 29, 2018
Therapy Sessions 👥 Give Your Best Ideas Away For Free
Today Joe and Matt decided to do a special duet for you. They do this when they have a short time block in between recording all their podcasts for the month on their dedicated production day. What would you expect these two to talk about except their recent experience? They share great big nuggets of wisdom they’ve discovered since shifting their entire business model at the beginning of 2018. That’s when they stopped selling and started giving, and they’re not kidding when they say that. Basically, their current business model involves giving away their “secret sauce” about marketing. And yes, they still do make money. Want to know how that’s been working out for them? Just listen in to hear what’s literally been one of the best business decisions they’ve made in a very long time. Think FOMO (fear of missing out) meets, “You can’t hire us, we’re not for sale,” and what anybody totally enraptured by their methods would want to automatically do. Dive deeper into some of the relevant topics Joe and Matt discussed in this episode including the Evergreen Profits business model transition and how to make money without selling . Since both Joe and Matt had some great advice, today you get two quotes. “You’re sitting on way more value than you think you are, and I think the majority of people hold it way to tight” - Joe Fier “...The more we share for free, the more we just completely are an open book and are completely transparent about our strategies, the more people are fricking waving money at us going, I want to pay you. How do I pay you more money?” - Matt Wolfe Some Topics We Discussed Include: Knock knock. Who’s there? Interrupting Joe. Solo, duet? It’s all just semantics, right? How Matt and Joe are like the Red Hot Chili Peppers (who also hail from California) What Joe says is old school marketing and why these two are no longer marketing OG’s The surest way to get noticed in business Followed by the surest way to get lost in the crowd in business Joe reveals how to know you’re doing something wrong in business The problem with linear thinking How to land a coveted spot on the speaker roster at The Hustle and Flowchart Podcast What exactly is their “be everywhere” strategy and how does it work? Does anybody know what’s in that secret sauce? The best question someone interested in the Evergreen Profits business model should
S1 E73 · Thu, May 24, 2018
Jonathan Rivera — Treat A Podcast Like A Direct Response Marketer
On today’s show, we got to pick the brain of one of the most prolific promoters and producers of podcasts, Jonathan Rivera. With Jonathan’s proven formula over at The Podcast Factory , he and his team produce winner after winner on the iTunes charts. By anyone’s standards in this line of work, that’s no joke. You may even listen to some of the shows Jonathan and his team produce. Shows like Ben Settle’s Anti-Preneur Show (now The BenSettle.com Podcast ), Doberman Dan’s Off the Chain , and the Making Agents Rich Show , if you’ve ever considered finding a consultant to help you launch your own podcast, you’d be in great company over at The Podcast Factory. Nothing like a group of guys sitting around talking about talking. It’s definitely worth a listen if you’re ready to tackle the mic and take your message out to the masses...At least to the ones that matter to your business anyway. Today we talk about why you should consider launching a podcast, the right business model to use for podcast growth, how to launch properly, building momentum, eliminating bottlenecks, work-life balance and the truth about iTunes. “If you’re doubling your business...Downloads, iTunes stats, all that crap doesn’t matter because you’re too busy counting your money.” - Jonathan Rivera Some Topics We Discussed Include: How Tim Ferris’ 4-Hour Work Week is just Jonathan's hedge An authentic way to make connections to people you’d like to have on your show Why evolution is a great strategy and business model What magic looks like in a podcaster’s eyes A new spin on the 80/20 principle Why you should give up trying to rank on iTunes Which comes first, the podcast or the website? Why Matt fired Joe Ways to build momentum Natural podcast audience expanders What is a triple tap? How to use the direct response model by selling the next action step Joe tells how he really feels about iTunes Why Matt has a mini-therapy session on air Ways to work with Jonathan Contact Jonathan Rivera: The Podcast Factory where you can learn the secret hack on how to launch your show to the top of iTunes Get a free consultation with an action plan
S1 E72 · Tue, May 22, 2018
Christy Whitman — How To Keep Your Brain Focused On Abundance
If you could use only one phrase to describe today’s guest, it would an expert manifestor. Christy Whitman, creator of the Quantum Success Academy is one of the leading experts in coaching and teaching aspiring coaches how to achieve true abundance in all areas of life. Christy has a following that’s over 200,000 strong, so she’s doing something right. She’s made appearances on NBC’s Today Show , contributed to Self , USA Today and dozens of popular magazines, websites and television stations. Christy is also a New York Times best-selling author with her new book Quantum Success due out September 25. Today we got to talk some truth with Christy about the Law of Attraction, the cycle of victimhood, shifting consciousness, how to get unstuck in your relationship with money, and the art of using the right manifestation tools. Christy was even kind enough to share with us the CliffsNotes version of Universal Law. “If we are feeling limited in some way in our lives, we’re playing the victim.” - Christy Whitman Some Topics We Discussed Include: How designing an abundant life works from the inside out Why flipping sucks and how to make it gracefully to the other side What resistance is and how to get unstuck Learning to embrace one of Billy Joel’s greatest lyrical lessons Reflections, projections and how to use them to free your energy What does the bible say about money and how to spin it for a better energetic relationship Which manifestation tools are best for beginners What your unwanted behavioral patterns are revealing to you What it means when you don’t get what you think you want How Matt is secretly like Scrooge McDuck Christy’s favorite books for new students to the LOA Ways you can choose to work with Christy directly Contact Christy Whitman: Christy's website where you can sign up for her free 7-day guided meditation series Follow Christy’s Facebook page Become a student or learn how to become an abundance coach with Christy’s Abundance Success training series References and Links Mentioned: Quant
S1 E70 · Wed, May 09, 2018
Noah St. John — How To Remove Your Head Trash About Money
He grew up poor in a rich county of Kennebunkport, Maine but at this moment, Noah has been everywhere in the media. He is the author of “Get Rid of Your Head Trash About Money” and is known as the Power Habits Mentor, who invented the term “Afformations”. He started his company, Success Clinic , in his college dorm way back in 1997 with $800 to his name and a book on how to do HTML. His company was founded in a deep rooted dream and a desire to help people and make a difference. On today’s episode, we will talk about how to make your life better and make your business grow. Noah will impart upon us the Head Trash concept. Also, he will walk us through some exercises on how get rid of that head trash.
S1 E69 · Wed, May 02, 2018
Paul Lemberg — How To 10x Your Company's Growth
Paul Lemberg has done a lot. He has exceptionally grown multimillion-dollar businesses. He is skilled to teach small-scale to large-scale businesses the concepts on how to 10x the growth of their company. This amazing man makes it sound simple and not a complex process. He started in doing photography, an aspiring artist. One day it occurred to him that it will not work out that way, so he decided to be a computer programmer. He started building projects or software for people that turned to into products. He had two software companies at the age of 35 & did a lot of consulting on high-level stuff for companies like Dell & IBM. On today’s episode, we will talk about how to grow and scale up your business. Paul will also share a lot of useful and interesting information about health & the Ketogenic Diet.
S1 E68 · Wed, April 25, 2018
Chris Mercer — Here's A Better Way To Use Google Analytics
Chris “Mercer” Mercer, co-founder of Measurement Marketing.io, is a sought after measurement marketing expert. For the past 5 years, Mercer (as he’s known) and his team have been helping marketers, marketing teams, and agencies know, trust, and grow their numbers. First by planning out what’s important to measure in their marketing, then how to actually measure it by using tools like Google Tag Manager and Google Analytics, pulling actionable insights from what’s being measured, and finally predicting future results. Mercer spends countless hours reading, practicing, adjusting and innovating to improve his skill set. He has a knack for teaching, and is known for his ability to simplify even the most complex ideas for his audience. On today’s episode, Chris will give us information on Google Analytics: how to track where your sales are coming from, where is your traffic coming from, which traffic is converting into sales.
S1 E67 · Wed, April 18, 2018
Stefan Ciacio — How To Drive Massive Traffic Using Pinterest
Stefan Ciancio has driven a hundred thousand visitors to his niche website through Pinterest. His story is an interesting one, on how he went from a 9-5 job and finding a winning niche for himself through pinterest. Pinterest is a huge traffic source which acts both as a platform and a search engine. It has a feature called Group Boards filled with people who are passionate about something. These people post pins in this board and these pins can be redirected to your website once clicked. That’s where the traffic comes from, the engagement algorithm. With his innovative knowledge on Pinterest, he has developed a software called Board Commander to make pinning trouble-free. On today’s episode, we will talk about how to drive traffic to your website using Pinterest. The strategy & tools Stefan used and the software he automated.
S1 E66 · Wed, April 11, 2018
Ori Bengal — How A Habit Of Daily Art Turned Into A Dream Career
Ori Bengal is an amazing artist who did art for 2,160 days in a row and published it on his Facebook daily. This brilliant guy also did sculptures, 3D Painting, oil paintings, and a lot more. He got this massive process that tied in Art and Marketing and breaks it all down. On today’s episode, we will talk about art and how to hack accountability. This episode is one to listen to, if only for the bull poker story and explanation.
S1 E65 · Wed, April 04, 2018
Wilco de Kreij — How To Engineer Viral Email List Growth
Wilco is a full-time online marketing “whiz kid” who started at the age of 16, when he started selling sunglasses online. Over the next decade and then some, Wilco has developed several online marketing applications and WordPress plugins. This humble man is the founder of UpViral and Connectio, two powerful viral marketing applications. He spearheads a diverse, talented team of programmers, developers, designers and online marketing professionals to ensure that UpViral and Connectio continues to grow as top-shelf applications. On today’s episode, Wilco will be telling us with us how to grow your email list exponentially. He will also discuss the intensity of Ad campaigns and how to effectively use and maintain them. And of course, he will be pleased to walk us through the functions and benefits of UpViral and Connectio.
S1 E64 · Wed, March 28, 2018
Bastian Ernst — Multi-Channel Marketing And Relationship Funnels
Bastian Ernst is an Austrian entrepreneur who is super passionate about two things: our planet and marketing technology. He sees life like a butterfly with different stages and each stage contributes to & builds the next stage. This zeal brought him to building Relationship Funnels. He is the CEO and Founder of Wild Audience. They partner with clients to drive their business outcomes through respect-based marketing & smart funnel automation, and everything in between. They also build sales funnels for online businesses. On today’s episode, Bastian will tell us how to effectively use funnels in marketing. He will share with us their unique process in using multi-channel marketing through the relationship funnel.
S1 E63 · Wed, March 21, 2018
Tina Marie — You Should Know Your Numbers And What To Do With Them
A single mom with four children, Tina Marie has been creating fast, sustainable growth for startups and liberating entrepreneurs from the grind since 2003. She is the owner of Profit Drivers Inc., which was running since 2012 up to date. Profit Driver’s Inc. helps entrepreneurs become CEO's. The company’s goal is to take you off the hamster wheel that you call a business and turn it into the freedom you always envisioned it being for you. Through small tweaks, this company can obtain huge results for your business. Stop working 80-100 hours a week, get more done in less time and start scooping up that money you keep leaving on the table because you're too busy to get to it. On today’s episode, Tina will walk us through her entrepreneurial journey. In addition, she will share with us the Key Performance Indicators (KPI’s) you should be monitoring in your business and the roles you should be filling in your team. She also covers how to benefit from using Personality test to find the right people.
S1 E62 · Wed, March 14, 2018
Josh Bartlett — How To Build A Solid Team And Create Rabid Fans
Josh Bartlett is the founder of Webactix and the creator of some of the most well-respected software tools in the online marketing world. Josh is the visionary behind such powerful tools as Easy Video Player, Easy Video Suite, Audello, and most recently, >Thrivecart . Josh grew up in a tough town in the UK and built a strong entrepreneurial career out of necessity. After seeing success with his ecommerce business, Josh moved with his wife and setup roots in New Zealand. Josh has been a mentor to Matt and Joe, helping both of them jumpstart their careers. Josh gave Joe some of his first agency work and helped Matt come up with the idea for his first major info-product, The WordPress Classroom. For the past 9 years, Matt, Joe, and Josh have all worked closely together to support each other and help grow each other's businesses. On today’s episode, Josh will share with us his success story in his transition from being a mortgage broker to being an entrepreneur. He will also reveal to us his mindset philosophy and effective team handling. Learn more about Thrivecart here .
S1 E61 · Wed, March 07, 2018
Travis Ketchum — Building A List With Contests and Giveaways
Travis Ketchum is the Founder & CEO of Campaign Refinery and Contest Domination - helping 10's of thousands of businesses build bigger email lists filled with qualified leads since 2012. For a grand total of $7,500 ($4,000 of which was on a credit card)... founder Travis Ketchum set out to solve his biggest challenge in growing an online business from scratch - something every small business needs to survive. His solution was to run a contest, but all available solutions at the time gave points to contestants for the act of sharing instead of giving an incentive for the actual opt-in. Contests instantly helped Travis add thousands of people to his email list, and the product launched to thousands of new customers within just a few months of entering the market. And suddenly, Contest Domination changed the way people think about viral lead generating campaigns.
S1 E60 · Sat, March 03, 2018
Therapy Sessions 👥 Here Is Why Networking Is Important
With over twenty five years’ combined online marketing experience between them, the Evergreen Profits team also helps their clients implement automated marketing funnels to capture and nurture qualified leads, driving business growth. Joe is very much the “hands-on” guy. He has a unique ability to look at a business and quickly put together a strategic marketing plan that leads to an immediate upsurge in sales and revenue. Matt is the self-confessed nerd of the Evergreen Profits operation. There’s nothing Matt loves more than to get knee-deep in data! He’s constantly split-testing and experimenting with incremental changes that dramatically increase sales and profits over time. On today’s episode, Matt and Joe are recording live on their way to an Overtime Event. They’ll share how Networking has benefited their business and how it can also give value to your business.
S1 E59 · Wed, February 28, 2018
Brian G. Johnson — Starting A Profitable YouTube Channel From Scratch
Brian G. Johnson is a serial entrepreneur, #1 best-selling author, engaging speaker, product creator and poodle wrangler who enjoys coaching others to success. For more than a decade now he has been making money online by leveraging a number of programs and systems that have allowed him to quit his day job as a professional chef. In the past ten years or so he made hundreds of thousands of dollars as an AdSense publisher, an affiliate marketer, a product vendor and a reseller of domain names and hosting services. By 2008 he mastered affiliate marketing and sold posters, artwork, vintage items on eBay, software, apps, website plugins and lots more. He also become quite good, some may even say expert, at search engine optimization (SEO) and WordPress. It was time for new challenges, so he decided to create his own info products which are based on the skills he used for years to make money online. Thus, since 2008 he launched a variety of digital programs. On today’s episode, Brian will help us better understand the suggested video algorithm and the importance of delivering value to your audience that’ll make them binge watch your channel. Also, he’ll talk through a way to monetize your videos using live stream.
S1 E58 · Wed, February 21, 2018
John Corcoran — Get Comfortable Connecting With New People
At 23 years old, John landed a job as a Writer in the Clinton White House. He got the job because he’s good at developing relationships with the right people. He’s good at getting to know VIPs and other successful leaders. His experience growing up of barely making ends meet taught him the importance of building and nurturing relationships with VIPs, top performers and other influential people who don’t just know you, but who like you and want to help you succeed. John Corcoran is a recovering attorney, and a writer, father, and a former Clinton White House Writer and Speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his own boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. He is also the creator of Smart Business Revolution and the Smart Business Revolution podcast. On today’s episode, John will walk us through in making a difference and standing out when building relationships with people. He’ll talk about how you position yourself and be memorable to someone while delivering value to the person, making impact to the world, and setting up your priorities straight.
S1 E57 · Wed, February 14, 2018
Therapy Sessions 👥 How To Make More Without Selling
With over twenty five years’ combined online marketing experience between them, the Evergreen Profits team also helps their loyal clients implement automated marketing funnels to capture and nurture qualified leads, driving business growth. Joe is very much the “hands-on” guy. He has a unique ability to look at a business and quickly put together a strategic marketing plan that leads to an immediate upsurge in sales and revenue. Matt is the self-confessed nerd of the Evergreen Profits operation. There’s nothing Matt loves more than to get knee-deep in data! He’s constantly split-testing and experimenting with incremental changes that dramatically increase sales and profits over time. On today’s episode, Matt and Joe will share their new road map, which has freed up their time while making more with less sales. They’ll tell us how to effectively provide a reasonable offer to your niche and gain lifetime customers.
S1 E56 · Wed, February 07, 2018
Brad Spencer — How To Find And Focus On What Suits You Best
Brad Spencer is a digital entrepreneur and owner of 8020 Product Creation where he teaches entrepreneurs how to create products online to create consistent cash flow. He is a passionate believer in the 80/20 rule that 20% of your efforts will provide 80% of your results. Brad and Dean Soto are partners in running The Online Empire Academy that provides business tools, videos and courses to build your online business. On today’s episode, Brad will share how his reboot system made a tremendous change in his lifestyle and how the DISC assessment works effectively in dealing with other people and in your business.
S1 E55 · Wed, January 31, 2018
Michael Trainer — How To Connect With The Greatest Minds To Improve The World
Michael is a social entrepreneur focused on building movements with global impact. As National Director of the Global Poverty Project, he co-created the inaugural Global Citizen Festival featuring performances by Neil Young, the Black Keys, and the Foo Fighters on New York City’s Great Lawn; the Festival raised more than 1.3 billion dollars in new commitments for programs serving the World’s poorest people. The broadcast was the largest syndicated broadcast of its kind, with over 15 million viewers on the New York Times, YouTube, AOL, and on television, the campaign received more than 3 billion media impressions. Tickets were given through an innovative new platform called Global Citizen which rewards social action with tangible rewards. Michael started exploring the world and its cultures eighteen years ago on a study abroad program in Sri Lanka, where he later returned as a Fulbright Scholar. He was a graduate fellow in International Affairs and Development at Columbia University. On today’s episode, we will discover why Michael is dedicated to learning and taking action to solve some of the world’s biggest challenges along with support from big influencers.
S1 E54 · Wed, January 24, 2018
Christine McDannell — A Promise to Richard Branson, Mansions & Supercars
Christine McDannell is Co-Owner and President at Social Starfish, a full service Social Media marketing firm that customizes and manages Facebook Fan Pages, Twitter accounts, eNewsletters, and much more. On May 1st of 2010, Christine successfully sold Cleanology, an eco-friendly house cleaning company that she successfully built and nurtured from the ground up in just six years. She started it for three figures ($300 for a vacuum and cleaning supplies) and sold it for six figures. In June of 2011, Christine decided to launch a sub-division of Social Starfish, Profit With Daily Deals, which deals with the exploding industry of Daily Deal sites (Groupon). She consults with business owners wanting to launch their deal by negotiating directly with the daily deal site, creating an upsell process, and setting up an automated follow-up system so the business owner can reap the benefits of the deal for months and years to come. She is also currently consulting with multiple daily deal companies by helping them grow their subscriber lists quickly and obtain their dream merchants to feature. Christine has received numerous awards for her achievements, including 2009 Business Person of the Year from the San Diego District of the Small Business Administration. Christine is also active in the community. She currently serves as the President of the National Association of Women Business Owners and membership coordinator for the San Diego Glazer-Kennedy Marketing Group. In her spare time (believe it or not, she does have spare time) she enjoys reading, running, cooking, and traveling. On this episode, Christine will tell us about about her businesses and her marketing strategies. You will be nothing short of amazed when you discover how she became a successful entrepreneur by having a never-ending quest for new business and follow-through after exiting a company.
S1 E53 · Wed, January 17, 2018
Dan Brock — Earning A Living With Affiliate Promotions on YouTube
Dan Brock aka the 'Deadbeat' super affiliate. Dan's deadbeat is a fun caricature of the lazy affiliate marketer and enables Dan to teach and promote in a fun way. Dan's products include "Deadbeat Super Affiliate" and the updated "Deadbeat Super Affiliate Reloaded". Both products teach the system of creating many very small review websites focused on promoting physical products typically sold on Amazon. On today’s episode, Dan will tell us how you make your website traffic go viral and how he goes about getting things done on a small amount of time. He’ll drill down the simple set of ingredients you can implement on your existing YouTube channel and even if you’re a starter in the business.
S1 E52 · Wed, January 10, 2018
Joe Cohen — Biohacking And Building A Content Empire
At the age of 25, with lots of questions and very few satisfying answers, Joe makes a decision to embark on a journey of self-experimentation - something that has since become known as "bio-hacking". Thousands of experiments later, he is now a thriving writer/author, entrepreneur, investor and founder of SelfHacked & SelfDecode. His published works include "SelfHacked Secrets" and "Biohacking Insomnia" where he shares some of the most powerful insights from his research. On this episode, Joe will share his story and talk about how he came up with Biohacking idea and how he manages his team members. He will share his insights on how to properly sort your lifestyle.
S1 E51 · Wed, January 03, 2018
David Sinick — The Ultimate SEO and Content Marketing Playbook
Although he looks like he is 18 years old, David is actually a digital marketing industry veteran. As the CEO and co-owner of Paleohacks, one of the largest Paleo communities on the web, he has been behind the scenes for over 8 years on everything from NYT bestsellers, online summits, high end coaching, information products — in niches from women’s dating & relationships, black history, to Paleo & health and wellness. Dave took an online forum with zero revenues to a 7-figure company with 7+ products and a list of 600k+ in less than 3 years. He has done this with 7 employees and 20 writers. On today’s episode, David will share his strategies and tips on how to scale out the competition when it comes to online marketing world. We’ll surely learn a lot from his expertise in running the show “Paleohacks”.
S1 E50 · Wed, December 27, 2017
The 2018 EGP Gameplan 👥 Create Amazing Value And Build A Platform
By leveraging influencer outreach, Evergreen Profits helps online publishers determine the best distribution channels to reach their target audience with trackable content and media that drives engagement and increases brand awareness. With over twenty five years’ combined online marketing experience between them, the Evergreen Profits team also helps their loyal clients implement automated marketing funnels to capture and nurture qualified leads, driving business growth. Joe is very much the “hands-on” guy. He has a unique ability to look at a business and quickly put together a strategic marketing plan that leads to an immediate upsurge in sales and revenue. Matt is the self-confessed nerd of the Evergreen Profits operation. There’s nothing Matt loves more than to get knee-deep in data! He’s constantly split-testing and experimenting with incremental changes that dramatically increase sales and profits over time.
S1 E49 · Wed, December 20, 2017
James Schramko — Work Less And Make More By Optimizing Your "EHR"
James is based in Sydney Australia, he has started, developed and sold multiple successful businesses. A passionate father, investor, surfer, husband, coach, mentor and lover of freedom, James excels in making the complex world of business simple so that your quality of life can improve. When James started online he was a General Manager working with Mercedes-Benz commanding a large team of employees in a multi-million dollar business by day and an online marketer by night. On today’s episode, James will be talking us through his concept on ‘Work less and make more’. He will describe how to effectively leverage yourself, your team and your business.
S1 E48 · Wed, December 13, 2017
How To Earn Free Cryptocurrency By Blogging 👥 (Using SteemIt)
A cryptocurrency (or crypto currency) is a digital asset designed to work as a medium of exchange using cryptography to secure the transactions, to control the creation of additional units, and to verify the transfer of assets. Cryptocurrencies make it easier to transfer funds between two parties in a transaction; these transfers are facilitated through the use of public and private keys for security purposes. These fund transfers are done with minimal processing fees, allowing users to avoid the steep fees charged by most banks and financial institutions for wire transfers. On today’s show, Matt and Joe will be riding solo or is it in tandem? There is no guest on this episode. They will discuss Matt’s experiments with blockchain, trading, and how to earn some cryptocurrency using the blogging platform steemit.
S1 E47 · Wed, December 06, 2017
Phil Newton — Short-Term Stock Trading For Everyday People
Phil Newton has developed a method of trading that has allowed him to to make more than a good living as a trader for the last 22-years, which is simple and easy to learn for people of any skill level in any type of market. As a full time Trader and Traders coach, he is well known in the trading community. Since 2002 he has been conducting Live Trading & Training session for his mentor students. He helps traders become more successful with practical mentoring and a well developed step-by-step trading methodology which can be easily followed and fits in with your schedule and life commitments. In this episode, Phil is going to tell us how to learn about different trading options. WE will also cover Investing, He will be sharing his strategies on not just how to make money but how to make money your own workforce that goes out and earns you more money.
S1 E46 · Wed, November 29, 2017
Bob Serling — A Joint Venture Strategy That Gets People's Attention
Bob Serling is the founder of Profit Alchemy. He helps business owners and entrepreneurs increase their profits with no cost and no risk. While he loves to help his marketing clients get far better results by marketing less, his real passion is product development. Bob has been fortunate to have developed a skateboard toy featuring Tony Hawk and 6 other skatebaord brands, the most highly used testing and assessment software in the online training industry, insurance products, household goods, licensed marketing campaigns and more. Today, we have Bob Serling on the show to discuss his stories and philosophies on business. Bob will tell us his strategies to get more Joint Ventures - getting paid to build relationship and to promote your products.
S1 E45 · Wed, November 22, 2017
Aaron Fletcher — How To Build And Grow A Thriving Membership
Founder of The Fletcher Method®, Aaron N. Fletcher is an online marketing consultant, educator, speaker and nationally published author of the new book Stand Out: A Simple and Effective Online Marketing Plan For Your Small Business. Over the last 18 years, Aaron has become the “go-to” sales and marketing expert to small business owners, start-ups and entrepreneurs including Nolo.com, Caring.com, and Jay Abraham. With notable experience in the legal, senior care, software, and consulting spaces, Aaron brings to bear an eclectic mix of proven sales and marketing acumen that has proven to yield explosive growth time and time again (that’s a lot of times). Today, we got Aaron Fletcher on the show to discuss on how to automate everything in your life. Aaron will give us advice in selling membership on how he made a killer site putting in hundreds of new members every single month.
S1 E44 · Wed, November 15, 2017
Casey Zeman — The Rookies Guide To Webinars
As a kid growing up, Casey always wanted to be an actor. He grew up watching 80’s movies, monty python, and scooby doo cartoons which seeded his desire to do something FUN, Full of Energy and that made people…laugh and cry. He is an online product creator, author and business strategist who focuses on video/live events and content creation as a method for building a thriving online community. Casey has consulted such companies as Harper Collins, Estee Lauder and Dell on video marketing strategies and lead nurture funnels using events/webinars, He is the founder of Easywebinar, which is the market leader for creating Live and automated webinars.
S1 E43 · Wed, November 08, 2017
David Schloss — Promoting Affiliate Offers On Facebook (Without Getting Banned)
David Schloss is one of the foremost experts when it comes to social media marketing and conversion optimization, and he specialises in Facebook advertising and Instagram video advertising. Not only is he a daily practitioner – using the platform EVERYDAY, he is connected to some of the biggest influencers in the digital marketing space. WE both picked up a couple new things during this episode, and are sure the same will be true for you. Today, you’ll discover David's go to tactics for using facebook ads to promote affiliate offers. With accounts getting shut down everywhere, David is going to be sharing what he currently doing to safely promote affiliate offers on Facebook.
S1 E42 · Wed, November 01, 2017
Ankur Nagpal — How To Launch Your Own Profitable Online Course
Anjur Nagpal is not your typical Silicon Valley founder, where the pervasive Silicon Valley myth is something like: founder is passionate about solving a huge problem, raises millions driven by a powerful vision, and amidst much struggle finally changes the world. The story of Teachable is not like that. In this episode of The Hustle & Flowchart podcast we sit down with the Founder of teachable Ankur Nagpal, after teaching courses on Udemy with his partner Conrad. They were making some money, but it appeared unwise to market courses to students that they didn’t have direct access to, an thus Teachable(formerly fedora) was born. We talk about a range of topics mostly around getting your course started and Ankur shares some tips on what investors are looking for.
S1 E41 · Wed, October 25, 2017
Michael Taggart — Simple Ways To Get Involved In Cryptocurrency Trading
Welcome to Part 2, you guys are in for a second dose of treats today as we sat down again with Michael Taggart for a great discussion about investing in and profiting from Bitcoin. Michael as well as being an early adopter of Bitcoin, Michael is heavily involved in developing Blockchain technology business services, assisting in forming ICO's, and other blockchain consulting, with founding partnerships with Cryptonomex, an advanced custom Blockchain development company. Today, you’ll discover how to start investing and getting returns from cryptocurrency trading. Listen as we talk about investing, profiting, storing and accessing, securing, and most importantly warning signs to be aware of and how to leverage cryptocurrency.
S1 E40 · Wed, October 18, 2017
David Schloss — How To Use Facebook Ads To Load Up Webinars
David Schloss is one of the foremost expert when it comes to social media marketing and conversion optimization, and he specialises in Facebook advertising and Instagram video advertising. Not only is he a daily practitioner - using the platform EVERYDAY, he is connected to some of the biggest influencers in the digital marketing space. WE both picked up a couple new things during this episode, and are sure the same will be true for you. Today, you’ll discover David's journey from SEO and Video Marketing to become one of the most sought after Facebook ads consultants. David will also be sharing how he sets up Facebook ads to fill up webinars for his clients.If your current ad campaign is not filling your webinar, if you feel you are BLOWING through cash with little to no result to show for it, then you want to listen to this episode.
S1 E39 · Wed, October 11, 2017
David Gonzalez — Dissecting What Makes A Super-Connector
This is an Episode that we REALLY enjoyed recording. You guys are in for a treat as we sat down with David Gonzales for an awesome discussion about what it takes to be a great connector. David has been running the Internet Marketing Party for the last 7 years and has had a slew of REALLY influential people not only attend, but speak at his event. A lot of what he had done and the way he explains it, may seem unintentional, but it has been a masterful execution on how to build relationships and connect with people to foster a REAL win-win relationship. He also run a JV/affiliate agency and is a serial entrepreneur with a wealth of knowledge and experience to share. Today, you’ll discover how David went from running a 7 figure business to running one of the best known event in digital marketing
S1 E38 · Fri, October 06, 2017
Chandler Bolt — A 3-Step Process To Envision And Write Your Book
In this episode of the podcast, we talk to Chandler about his 3 step process to help envision and write your first book in as little as 90 days Chandler is the creator of the Self Publishing School and author of Book Launch: How to write, market, and self-publish your first bestseller in 3 months or less AND use it to start & grow a six figure business. Chandler was bitten by the entrepreneurial bug at an early age when he saw that he could make a lot more money working for himself. While his friends were off searching for jobs, he was out starting businesses. Chandler is here to help you achieve one of the most common goals people have, writing their own book. He not only helps people create bestseller books, he also shares some amazing tips that will help you write your book.
S1 E37 · Wed, September 27, 2017
Michael Taggart — What You Should Know About Bitcoin, Blockchain, and Cryptocurrencies
You guys are in for a treat today as we sat down with Michael Taggart for a great discussion about Blockchain Technology. Michael is an early adopter of Bitcoin, known as a "Blockchain Evangelist" back in 2013. Michael is heavily involved in developing Blockchain technology business services, assisting in forming ICO's, and other blockchain consulting, with founding partnerships with Cryptonomex, an advanced custom Blockchain development company. He is also a serial entrepreneur with a decade of digital marketing and online business strategy experience. Today, you’ll discover Michael's journey through cryptocurrency and the efforts he is currently involved in. Listen as we talk about blockchain’s opportunities and risks, future innovations and how to make the best use of blockchain technology.
S1 E36 · Wed, September 20, 2017
Therapy Sessions 👥 Our Journey To Seven-Figures (The Complete Story)
Matt and Joe are back for another duet episode to sit down, and reminisce all the stuff they've done in the past, how they started and what they came from, which all adds up together as contributing factor to where they’re at now. Today, they are going to discuss how they had to take the ‘ zigzag journey ’, what worked and failed in their business, lessons learned along the way and how opportunities presented itself that totally changed the course of their business.
S1 E35 · Wed, September 13, 2017
Jon Margalit — Billionaire Secrets of Warren Buffett and Bill Gates
Any entrepreneur will love and appreciate this fascinating story of Jon Margalit, a serial entrepreneur that has launched numerous startups ranging from financial services to consumer package goods. He has years of experience in startup business development, marketing, and fund raising. Jon’s genuine enthusiasm and his ability to establish real connections with people gave him the opportunity to meet top billionaires like Warren Buffet, Bill Gates and Charlie Munger. Today, Jon talks about his first encounter with Warren Buffett, and some valuable takeways he got from having annual meetings with some of the world’s legendary billionaires. Jon also shares his knowledge on developing and executing strategic plans to drive revenues to your business, his process on evaluating the viability of any product idea and his philosophy on building businesses in general.
S1 E34 · Wed, September 06, 2017
Alan McKenna — The Blueprint To An Automated Followup Process
Are you looking for a way to create sales funnel that sells? Funnel expert and business strategist Alan McKenna has extensive experience in turning companies around and exploding their growth. He helps people build everything from front-end funnels to high-profit, back-end sales funnels as well as six and seven-figure funnels. He has helped his clients generate more than $25,000,000 in additional revenue through implementing Full Funnel Optimization. Listen in as we discuss the process of sales funnels and Alan’s proven strategies for helping companies attain massive revenue increases, slash marketing costs, and growing bottom-line profits through implementing innovative sales and marketing strategies. Alan get in deep with his clients he work with and it’s more than just the surface level. He attack this thing from the inside out and he’s going to share all this stuff in this episode.
S1 E33 · Wed, August 30, 2017
Chris Martinez — How To Inexpensively Offload Web Design And Development
Today we have an interesting fellow, Speaker, Marketing Consultant, Sales Trainer, Online Video Producer, and the current CEO and Co-Founder of DUDEPros.com: Chris “The Dude Beast” Martinez. Chris launched WebsiteIn5Days.com, an agency providing websites and digital marketing support to solopreneurs to help them double the amount of leads they generate online in 2012 but he kind of felt like he was starting to lose his personality in the business. He knew he needed to make some sort of change and take it in a kind of a different direction. (although WebsiteIn5Days.com still works with some badass solopreneurs and small businesses). After subscribing and reading to our Evergreen Profits Letter, Chris was convinced to start infusing his personality into his business and marketing. He realized that he liked wearing a wrestling mask and working with marketing consultants, funnel consultants, and agencies WAY more than working with solopreneurs. In this episode, Chris will talk about how the character “The DUDE Beast” cut through the clutter of all the other Facebook ads and why their clients all across the United States and Canada loved the idea of having their own “digital dream team” in the Next Room: empowering them to get more done, bring on more clients, and have more time to do the things that they love – inexpensively!
S1 E32 · Wed, August 23, 2017
Brad Costanzo 🥓 Building A Huge Network / Buying Companies For No Money Down
Today, we are joined by a good friend, Brad Costanzo, a serial entrepreneur, direct marketing strategist, business consultant and the host of his own podcast “Bacon Wrapped Business”. Brad made the entrepreneurial transition himself. After losing his job he went out on his own and started and sold several successful online companies. Today, Brad is a business expert whether working with clients or starting and selling his own companies - improving profits, top line revenue, sales or sales process...especially online sales. Brad does a lot of very similar proven strategies and philosophies in his business aligned to the way we do things in our business and you're going to hear a lot of that on this episode today. He talks about some marketing hacks and how to create amazing opportunities – and breaks down how he has been successful with his business investments in this actionable episode.
S1 E31 · Wed, August 16, 2017
Todd Brown — How To Make A Product Appeal To The Most People
Marketing is all about shaping the prospect’s belief: turning their desire into demand for your product before you ever even talk about the product. This is just one of the MASSIVE takeaways shared by today’s very awesome guest,marketing funnel master Todd Brown, founder and CEO of Marketing Funnel Automation. Inspired by a single piece of direct-response copy he got in the mail, Todd catapulted himself into the world of marketing years ago and never looked back. Today, he’s enamored with the idea of salesmanship multiplied through readily repeatable, automated means that any entrepreneur can use to grow a healthy business. Todd brings incredibly valuable marketing concepts and strategies that every entrepreneur needs to know shared on this week’s episode so don’t miss out!
S1 E30 · Wed, August 09, 2017
Gonzalo Paternoster — Simple Tweaks To Systematize Daily Tasks And Work Less
Today we are joined by a very special guest, Gonzalo Paternoster, who spent time preaching the gospel of outsourcing and systems to other entrepreneurs who need salvation and redemption. Gonzalo began his career much like many of his clients: having fears and hesitations about outsourcing and systemizing his business. Living overwhelmed, exhausted, and stressed by trying to keep all the balls in the air, he quickly realized that he couldn’t stay a one-man operation for very long. He developed systems and began outsourcing particular work tasks to others, and once he did, his business grew exponentially! Today, Gonzalo has become The Man of Systems, training Over 4,000 entrepreneurs and business owners in creating systems and implementing automated processes with the use of outsourced professionals. In today’s episode, Gonzalo will transform the way you think about your business, the way you run your business, and most importantly - the amount you make from your business. He is a genius at what he does. If you want to achieve outrageous success & freedom as an entrepreneur, then you don’t want to miss this episode.
S1 E29 · Wed, August 02, 2017
Therapy Sessions 👥 How To Build A Large And Engaged List
Matt and Joe are back with another duet episode of Hustle & Flowchart podcast. Today, they are going to focus on one of the smartest things you can do to start and grow your business: List Building! Your business’s list is hands down its greatest asset. Matt & Joe are going to talk about how list building can increase your business's profitability. They will go through the three types of list that have been the most powerful and effective, PLUS some actionable list building strategies and powerful marketing tools to boost your business growth!
S1 E27 · Wed, July 26, 2017
Nancy Marmalejo: A Framework To Explain "What do you do"
Branding is one of the vital business elements you should focus on since it is involved in all aspects of your business. Today’s guest, Nancy Marmolejo, shares some helpful ways to know yourself better and explains its significance and relationship to your branding. It is her passion to help you and other entrepreneurs by teaching you how to convey your value in a way that others would understand and relate with. Today, Nancy explains the three essential things that she shares her clients regarding branding. She also shares the three-process message she has created as well as some concrete examples so you can come up with a genuine and compelling message that would resonate with your audience. “I’m not about posturing. I’m about positioning from a very real honest place.” - Nancy Marmolejo This week on the Hustle and Flow Chart Podcast: Nancy’s concept of reinventing your personal brand Defining “talent genius” and how you can find it How this reinvention is a journey of self-awareness The significance of knowing and understanding your natural strengths One of biggest mistakes people make about communication Why people don’t remember very structured, scripted messages over conversational and natural ones Explaining the Love-Hate-Create Message, how to effectively do this, and its impact on others Why you should follow the same order in the process How and where you can use this message to promote yourself and your business Questions for Self-Reflection: What am I really excellent at? What are the skills that I love doing? What are the skills that drain me? What are the things I’ve been good at since I was a little kid? Resources Mentioned: 100 Tricks to Appear Smart in Meetings book by Sarah Cooper The Big Leap book by Gay Hendricks The Power of Vulnerability TED Talk by Brené Brown The Book of Awakening book by Mark Nepo Connect with Nancy Marmolejo: Love, Hate, Create Message by Nancy Marmolejo Nancy Marmolejo Website Nancy Marmolejo Podcast Grab the free e-book The Genius Finder </
S1 E26 · Wed, July 19, 2017
Marshall Wayne — How To Build A Movie Star Brand For Yourself
Today’s guest, Marshall Wayne, is known for his dark-and-gray style when it comes to branding. Marshall helps his customers build their image through unique, powerful, and compelling advertising concepts. His clients include authors, coaches, consultants, and other high-end groups and organizations. He is the director of an advertising agency he calls The Agency. Today, Marshall talks about why he chose the style of branding he does, the importance of pattern interruption in creating stunning and attention-grabbing campaigns, and where he primarily releases his work. He also shares where he gets his inspirations from and the tools he uses to accomplish the job. “I’m essentially getting paid to perfect the art of self-emotion.” - Marshall Wayne This week on the Hustle and Flow Chart Podcast: How Marshall develops concepts for his client’s branding The benefits of networking with the right people Marshall’s reasons for hesitating to create a full blown agency The perfect mix to easy access A big challenge regarding conceptualization Why he prefers to set micro-goals over big ones Resources Mentioned: Adobe Creative Suite Adobe Photoshop Adobe After Effects Adobe Premiere Adobe Audition Cowboy Studio Sam Harris Podcast The Great Gatsby book by F. Scott Fitzgerald The War of Art book by Steven Pressfield Nobody Wants to Read Your Sh*t book by Steven Pressfield Ori Bengal playing Bull Poker on YouTube Connect with Marshall Wayne: Marshall Wayne on Facebook The Agency Vault Website Subscribe & Review the Hustle & Flow Chart Podcast! Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe
S1 E25 · Wed, July 12, 2017
Amish Shah — How Businesses Can Implement The RBMTO Framework
While looking for a way out of the corporate world and into entrepreneurship, Amish Shah started doing affiliate marketing on top of his full-time job. Affiliate marketing led him to learn and a lot of unconventional marketing where he experienced having seven-figure returns in sales, jumpstarting his entrepreneurial career and allowing him to work full-time as an entrepreneur for the last 14 years. Amish joins us today to share his story on how he was able to profit from affiliate marketing and the downward slope he went through despite having both riches and success. He also talks about the core system he developed called the RBMTO framework. Amish explains what each letter stands for and gives concrete examples of how to learn and apply each step in this philosophy that you can apply to your business or your personal life. “[RBMTO] is the fastest path to growth hacking.” - Amish Shah This week on the Hustle and Flow Chart Podcast: What Amish did to automate and scale up the affiliate marketing part of his business Why Amish sold the software he developed and used in affiliate marketing Identifying the gap in the market and finding a way to bridge this gap Amish’s latest business venture involving ancient wisdom, natural healing, and e-commerce How his first expedition got sponsored by Travel Channel Determining what RBMTO stands for and examples of ways to execute them Defining growth hacking Identifying the three core performance indicators from a marketing perspective Using the RBMTO framework to figure out the roadblocks in your business Resources Mentioned: India’s Atlantis episode by Expedition Unknown of Travel Channel Sacred Commerce book by Matthew and Terces Engelhart Scaling Up book by Verne Harnish Connect with Amish Shah: Deep Origins Website Amish Shah Website Subscribe & Review the Hustle & Flow Chart Podcast! Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepre
S1 E24 · Wed, July 05, 2017
Jon Schumacher — The Art Of The Perfect Webinar
If you’re planning on creating webinars for your business in the hopes to generate more leads and acquire more clients, our guest today, Jon Schumacher, shares his knowledge and professional insights about the art of the perfect webinar. He is a webinar consultant and specialist who uses webinars to educate people, build rapport, and gain more clients. In today’s episode, Jon talks about the elements, processes, and approaches that play important roles in creating the perfect webinar. Jon also shares the three big things you need to focus on as you go through the process of planning and executing your webinar and the follow-up system you can set to convert your leads into sales. “It is the most powerful online conversion point that I know of.” - Jon Schumacher This week on the Hustle and Flow Chart Podcast: Identifying the different types of webinars Where Jon sees the highest sign-up rates Where and how to start if you’re a beginner to webinar creation Elements of a perfect webinar Processes involved before, during, and after conducting your webinar Common mistakes people make when doing a webinar The relevance of telling compelling stories in your webinar Why the Feel-Felt-Found Method is an effective approach Ways and methods to follow up with clients Why Jon thinks the Thank-You page is underutilized and how you can use it for your benefit Resources Mentioned: Ever Webinar Easy Webinar Jack Born’s Software The Daily Stoic book by Ryan Holiday Expert Secrets book by Russell Brunson Scaling Up book by Verne Harnish Work the System book by Sam Carpenter Connect with Jon Schumacher: clientmint.com Jon Schumacher Website Subscribe & Review the Hustle & Flow Chart Podcast! Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver gr
S1 E23 · Wed, June 28, 2017
Damien Rufus — How To Flip Products For Fun And Profits
Today’s guest is an Infusionsoft expert who profits from something he enjoys doing: looking for and selling products that are in demand yet difficult to find. In other words, Damien Rufus flips products. He describes his business in three simple words: selling things online. According to Damien, the transition from offline to online selling is fun for him, a big factor that keeps him young. In today’s episode, he talks about the systems and processes he uses as he flips a wide variety of things and products, such as shoes, websites, vehicles, and houses. He also illustrates how he finds value for people, how to gain confidence in trade even with limited money in your pocket, and how you can build a system through websites and generating an email list that can help you succeed in your flipping business. “When you figure out that art form to making these all happen quickly and efficiently, putting in those systems, that’s what really makes it amazing.” - Damien Rufus This week on the Hustle and Flow Chart Podcast: Determining the pricing and markup on products Why it’s not hard for Damien to find “limited” products The system he uses to flip and sell things The concept of website flipping How to simplify and speed up conversations and negotiations with suppliers His upcoming big course and newsletter Biggest thing he has flipped Resources Mentioned: Kodi com Fidget Spinners Hostgator AliExpress iStockNow Think and Grow Rich book by Napoleon Hill Connect with Damien Rufus: Beginner Flyer Website The Art of the Flip Subscribe & Review the Hustle & Flow Chart Podcast! Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you! Also, check out our website and subscribe to our free weekly newsletter to receive even more help
S1 E22 · Wed, June 21, 2017
Dean Soto — How To Sell Other People's Products On Amazon
Today’s guest Dean Soto is the founder of Online Academy Empire, the place to learn more about how you can earn with drop shipping from Amazon. Upon coming home after his deployment to Kuwait, Dean decided he wanted to do something independent to start making money on his own. After trying different things, Dean ended up launching an online business as a result of his experience with Amazon - and as suggested by his friend and business partner Brad Spencer, who happens to be one of our previous podcast guests . In today’s episode, Dean shares the story that led to his current business which allows him to sell and profit significantly even though he does not have his own products. Dean talks about the things he learned about drop shipping, marketing, and making money on Amazon. Living in the country with six children, he also shares how working online, outsourcing, and automation help him be efficient in his business as he allocates more time to and prioritizes his family. “It’s all a numbers game with drop shipping.” - Dean Soto This week on the Hustle and Flow Chart Podcast: Defining FBA (Fulfillment by Amazon) and Amazon sponsored products What led him to research Amazon’s drop shipping policy Pricing the products for profit margin Easy methods to find suppliers Remarketing benefits from Amazon How outsourcing in the Philippines helps Dean in his business The process of money transfer when you buy a product The process of ordering products from suppliers and shipping them to customers Step by Step Guide for Potential Sellers and Drop Shippers: Go to Amazon Services . Set up an account. Make sure you do the FBA. Prepare your bank account and store name. Start listing. Resources Mentioned: 3 Steps to Maximize Success on any Project - Brad Spencer podcast episode Unfair Advantage book by Robert Kiyosaki Connect with Dean Soto: Online Empire Academy Website Dean’s Drop Shipping Course Subscribe & Review the Hustle & Flow Chart Podcast! Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversa
S1 E21 · Wed, June 14, 2017
Connor Gallagher — How To Shift From A Freelancer To A Niche Influencer
In the busy cosmos of the online world, it is easy to drown in all the content and information that flood your browser every hour of the day. The ability to drive traffic through copywriting, which is a type of advertising and marketing strategy where you create quality content and persuasive messages, is one of the ways to stand out and get noticed. Our guest today, Connor Gallagher, is an excellent copywriter experienced in producing webinars, sales letters, and different advertising materials. Connor shares what led him to rethink and restructure his business from being a freelancer to a niche influencer. He shares the processes and systems he used to make things simpler in his business and allow him to enjoy the time and financial freedom that many entrepreneurs want. “You can make a higher impact and higher contribution by focusing on one task at a time.” - Connor Gallagher This Week on the Hustle and Flow Chart Podcast: The trigger that led Connor to rethink his business processes Critiquing and how it helps improve people’s businesses How you can quantify your impact as a critic Two kinds of clients Connor let go of as he restructured his business Why he revamped his business positioning and direction Services he plans to implement to replace his income Why he opted for the printed newsletter niche The new system and timeline to meet the goal of achieving the lifestyle he desires How he is filtering his audience Essentials to consider before you writing copy Resources Mentioned: Essentialism book by Greg McKeown Scientific Advertising book by Claude Hopkins Cashvertising book by Drew Eric Whitman How to be Fucking Awesome book by Dan Meredith Connect with Connor Gallagher: Funnel Strategist Website Subscribe & Review the Hustle & Flow Chart Podcast! Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entr
S1 E20 · Wed, June 07, 2017
Cody Bramlett — From Nothing To $5 Million In 15 Months
An entrepreneur by heart, Cody Bramlett saw the opportunity of opening kettlebell studios as he discovered kettlebell while he was dealing with his weight issues as a kid. With all the wrong notions about exercise and losing weight, Cody decided to launch his current company called Science Natural Supplements, which stands for the philosophy he believes in - keeping things simple and doing things better than everyone. On today’s episode, Cody shares his concerns about the misrepresentation of exercise, nutrition, and supplements. Cody explains the essence of the philosophy he keeps reiterating as he talks about his business, hiring people, and formulating his products. He also shares the significance of affiliate marketing in the progress that his company has made in a span of 15 months, which is from nothing to $5 million dollars. “Build a company. Prove the concept works on a simple scale. And if you really wanted to, go back and make a unique brand next to it” - Cody Bramlett This Week on the Hustle and Flow Chart Podcast: One of the biggest things that trouble Cody about the gym industry The process of finding people in his team Reasons why he went with the standard formula on the supplements What Cody would do if he were to dive into the gym business again Why affiliate marketing is the magic element to be visible and drive sales Why Cody prefers to keep things simple regarding the logistics of his business Cody’s win-win strategy when working with affiliate partners How Cody determines which tasks to outsource Resources Mentioned: Google Clickbank Clicksure Software Projects Connect with Cody Bramlett: Science Natural Supplements Website Subscribe & Review the Hustle & Flow Chart Podcast! Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you! Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, an
S1 E19 · Wed, May 31, 2017
Trevor Turnbull — A Simple LinkedIn System To Grow Your Business
Today’s guest, Trevor Turnbull, is a LinkedIn guru and the founder of Linked Into Leads , a company that helps you find and connect with your target audience through lead generation training and consulting using the leading network for business professionals, LinkedIn. On top of being a father of a three-and-a-half-month-old baby, Trevor is also an instructor of a very powerful LinkedIn program that has trained over 20,000 people. He launched a step-by-step training and support system called 30-Day Sales Machine that allows you to generate traffic and referrals that will eventually convert to sales through LinkedIn. In today’s episode, Trevor talks about some of the powerful things you can do with LinkedIn. He mentions the advantages of using LinkedIn over other social media platforms for the purpose of generating leads and traffic and sharing content to capture people’s attention. He also shares some of the details in his training about the process of creating awareness and how to address the scalability issues on LinkedIn. “LinkedIn is a source to find the right people.” - Trevor Turnbull This Week on the Hustle and Flow Chart Podcast: Reasons why you should stop ignoring LinkedIn The beneficial reasons for professionals to log in to LinkedIn The essence of not selling your clients anything, but putting value on yourself, your business, and what you do Essential elements to include in your profile since it is the foundation of everything in LinkedIn How to build a network of connections in a subtle way Defining a one-line Permission-Based Method and how it helps you connect with your target audience Different approaches you can do to follow up with potential clients and have real conversations versus passively waiting for their response How you can create your own audience and target your ads specifically to them on FB through your LinkedIn connections The “Aha!” moment for people on LinkedIn concerning potential clients Trevor’s Simplified Version of a Buyer’s Journey: Awareness Consideration Evaluation Becoming a Customer Becoming an Advocate Resources Mentioned: Eric Lofholm Connect with Trevor Turnbull: Trevor Turnbull on LinkedIn 30-Day Sales Machine Subscribe & Review the Hustle & Flow Chart Podcast! Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interview
S1 E18 · Wed, May 24, 2017
Omari Broussard — The “Who You Know” Lead Gen. System
Today’s guest is a husband, a father of six, and a retired Navy chief. Omari Broussard started his first business when he was 13. He also decided he wanted to join the Navy at the same age. Omari is currently a hustler who runs a successful firearms training business called 10X Defense, the company he started in 2012 that led him to marketing. In today’s episode, Omari talks about how he learned direct response marketing and copywriting as he established his business. He also shares some practical situations on each of the five steps of the “Who You Know” lead generation system he created and explains the significance of online, offline, and integrated (online and offline) marketing and the reasons why the Ever Green Profits letters are one of Omari’s powerful tools regarding business strategies. “The hardest thing about marketing is knowing what words to use to attract the market.” – Omari Broussard This Week on the Hustle and Flow Chart Podcast: The story of Omari’s journey from training in the military to being a firearms instructor and a business owner who excels in direct response marketing Omari’s process to hustling smart How leveraging testimonies makes it easier to overcome objections, write the message, and give you the marketing message you need to expand your business Identifying the toughest part in the system, which is the use of tools and automation to reach more people The essence of Todd Brown’s quote “Don’t let the tool dictate your strategy; let your strategy dictate the tool” in choosing which platform to use in your business Exploring other avenues where you can advertise your business other than Facebook like directories and face to face networking Importance of affiliate marketing concerning marketing and income generation Why the book The Advertising Solution is the principle bible of marketing 5 Steps of the “Who You Know” Lead Generation System: Start and present the offer to those you know. Get and collect feedback and stories for your copy. Expand your reach through feedback influence and stories. Expand your reach by using tools and automation. Do the first four steps over again. Resources Mentioned: Infusionsoft Boast Scientific Advertising Book by Claude Hopkins DotCom Secrets Book by Russell Brunson Great Leads by Michael Masterson and John Forde <a href= "https://www.amazon.com/Advertising-Solution
S1 E17 · Wed, May 17, 2017
Josh Haynam — The Perfect Quiz Funnel System
Are you fond of answering online quizzes? Are you aware that these quizzes can be a very helpful marketing tool for your business especially in lead generation? Today’s guest is the owner of Interact, a quiz software company that has created quizzes for 30,000 brands around the world. Some of Josh Haynam’s clients include big corporations and organizations such as Starbucks, Evergreen profits, and famous individuals like Tony Robbins. Aside from being an innovative and creative marketing tool, the primary focus of the quizzes, according to Josh and his company, is always to educate. In today’s episode, Josh shares the encouraging story of how he persisted in sustaining his business and how he fine-tuned the content using different strategies while having so much hope. He also reveals the biggest advantage of utilizing quizzes, the most interesting uses of these quizzes, and why making quizzes is a much better tool than generating surveys. “The quiz does the job of attracting people, getting them in. But it’s also segmenting so it can increase your sales in the back end.” - Josh Haynam This Week on the Hustle and Flow Chart Podcast: The first and second waves of Interact - from creating content to seeking partnerships The strategy that created traffic and the type of content Josh used to build up a base, redefine the message, and explain it Defining the templates and elements of a quiz (title, questions, lead capture form, and results) How to promote the quizzes through Facebook and on your website An overview of Interact’s software and its functions Three unique types of quizzes that cover a lot of data input: personality quizzes, scored quizzes, assessments Top two common mistakes people make when creating quizzes and how to avoid them For Josh, the one thing that does not get asked enough is about the customers: “How do you translate your idea into something that the general population can use?” Resources Mentioned: Buzzfeed Buzzsumo The 7 Habits of Highly Effective People Book by Dr. Stephen Covey The Art of War Book by Sun Tzu Connect with Josh Haynam: Try Interact Website Subscribe & Review the Hustle & Flow Chart Podcast! Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscr
S1 E16 · Wed, May 10, 2017
AJ Roberts — How to Create a System for Creating Systems
Today’s guest is a powerlifter, a copywriter, and an entrepreneur. AJ Roberts grew up in South Hampton, England and went to Oregon at age 16 as a foreign exchange student. Just like in England, he tried to play basketball there with the dream of going to college. When reality started to sink in that he was never going to play basketball because of his height concern, he gave it up and started focusing on powerlifting. Today, AJ is the go-to guy for strategic planning and marketing. In today’s episode, AJ talks about how he was able to build a reputation for helping people and how this helped him as an entrepreneur. He elaborates on being a visionary and doing this not only in your own business but also for other firms. AJ gives some great tips and advice as he also identifies the areas where most entrepreneurs get stuck, which are in their way of thinking and system management. “Too many people, they want to gain wisdom, and they want to gain knowledge. And they forget that at the end of the day it’s about how much action you take.” – AJ Roberts This Week on the Hustle and Flow Chart Podcast: How AJ sees the path and the gap in businesses as a result of testing and a lot of experience Understanding that the value of your business doesn’t come from the income you generate Defining systems and its relationship to people and processes Advantages of having an intern and making someone feel like they’re growing by mentoring them The three-month process of delegating and letting go How to turn the clients into a sales army because they are proud of you and the services you provide Understanding how your personality drives the business Resources Mentioned: Letting Go: The Pathway of Surrender Book by David Hawkins M.D. Ph.D. Rocket Fuel: The One Essential Combination That Will Get You More of What You Want for Your Business Book by Gino Wickman The Millionaire Master Plan: Your Personalized Path to Financial Success Book by Roger Hamilton Connect with AJ Roberts: AJ Roberts Website AJ Roberts on Facebook Subscribe & Review the Hustle & Flow Chart Podcast! Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to t
S1 E15 · Wed, May 03, 2017
Andy Hussong — A Repeatable Process To Land JV Deals
Today’s guest is a master business connector who lived out the values instilled in him, which is to do to others what you want them to do to you. Even in his early days, Andy Hussong lived out this principle and cared enough about people to make different connections. His genuine interest in others has led him to what he’s great at today – setting up and landing online joint ventures (JV). Andy has been doing this for more than 12 years after learning from a very prominent personality in internet marketing, John Reese. In today’s episode, Andy talks about the essential business principles to remember when considering joint ventures and looking for prospective JV deals. Andy summarizes his ideas using two vital acronyms: P-A-R-T-N-E-R and P-O-W-E-R. He elaborates on the acronym P-A-R-T-N-E-R, which is a process that allows you to hone your focus and have a system to any matchmaking and deal-making ventures. It is the overall mindset you ought to have to get things in place and get long-term partners onboard. He also expanded on the acronym P-O-W-E-R, which is something to keep in mind if you want others to keep promoting a particular product or offer. “Your first goal, especially for webinars, is to focus on getting one solid partner on board, get him locked in and then you’re off to the races.” – Andy Hussong This Week on the Hustle and Flow Chart Podcast: Andy’s “superpowers” and how these have been beneficial in landing JV deals The essence behind the acronym P-A-R-T-N-E-R, which stand for Prepare, Approach and Attract, Retain, Track, Nurture, Expand The fundamentals behind the acronym P-O-W-E-R, which stand for Proven Product, Offer, Winning Webinar, Endorse, Repeat The building blocks to motivate others to continue promoting your products Advantages of having a leaderboard and how it can motivate you to perform better Determining a winning sales vehicle Resources Mentioned: How to Win Friends and Influence People Book by Dale Carnegie Tools and Titans Book by Time Ferris Connect with Andy Hussong: Andy Hussong on Facebook Decade of Dealmaking Facebook Group Subscribe & Review the Hustle & Flow Chart Podcast! Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest
S1 E14 · Wed, April 26, 2017
Robert Stanley — How To Create A Business Driving Sales Leads
Do you know that you can work on your SEO and have a great website and still have zero leads? Today’s guest, Robert Stanley, found his calling in lead generation by accident. Robert initially learned how to generate leads for personal use. His marketing business was born out of referrals from his chiropractor friend whom he also helped with lead generation. He works with lawyers, realtors, gurus, and market leaders. As Robert’s business grew, he also learns that limitations are not about abilities but the mindset. In today’s episode, Robert talks about the some of the basics of lead generation. He expounded on the important terminologies, used comparisons for better understanding, and enumerates the different programs and software – both paid and free – that you can use to generate leads. Robert also shows the differences, together with the pros and cons, in using the different ad campaigns from the Internet’s big players such as Facebook and Google. “It’s one thing to know how to set up a Facebook account and run an ad; it’s another thing to know the ins and outs and how to set up the technology.” – Robert Stanley This Week on the Hustle and Flow Chart Podcast: Defining what a “lead” is to a client Scope of work involved in generating leads Challenges with Facebook’s chatbots in lead generation Reasons why Robert’s favorite lead source is Facebook Rationale in utilizing software tools and platforms – for consistency and to save time The best and easiest apps to generate leads How outsourcing is an alternative to setting up your lead generating tools compared to hiring a whole agency The most complicated thing in lead generation and the significance of having a place for all the data Resources Mentioned: Facebook WordStream AdEspresso SemRush Zapier CallRail Predictably Irrational Book by Dan Ariely Influence: The Psychology of Persuasion Book by Robert Cialdini Connect with Robert Stanley: Robert Stanley Website Local Pulse Marketing Website Subscribe & Review the Hustle & Flow Chart Podcast! Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information sh
S1 E13 · Wed, April 19, 2017
Therapy Sessions 👥 Mind-Altering Substances
Different people have varying views and opinions about psychedelics or mind-altering substances. A lot of people see these things from a negative standpoint because of the many stories they hear about individuals who abuse their drug use. With the recent reports that a well-known stimulant would be legalized for the treatment of cancer, now is the time to keep an open mind about the effects that these substances have on our bodies. In today’s episode, Joe shares with us his ”tea ceremony” experience – his ayahuasca intake in tea form under a controlled environment that was superintended by doctors and experts. Ayahuasca is a leaf known to have mind-altering effects on people who ingest it. Tim Ferris and Steve Jobs go through the same process as Joe did to unlock their unique creativity in them. More than a recreational activity, the “tea ceremony” is executed as a ritual that reflects a religious and spiritual experience to those who take part in it. It taught me to slow down, take a moment, deprioritize, and then act. This Week on the Hustle and Flow Chart Podcast: The tea ceremony process What ayahuasca is Ayahuasca's effect on your brain Defining the “enemy” in life Effects on people who do this often Impact on the life and business of individuals who undergo the ritual Typical set up of a “tea ceremony,” things used, rules to follow, and the people and rituals involved in it Resources Mentioned: Ego is the Enemy Book by Ryan Holiday Soul Quest Ayahuasca Church of Mother Earth Website Subscribe & Review the Hustle & Flow Chart Podcast! Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you! Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success!
S1 E12 · Wed, April 12, 2017
Christine McDannell — The Brick & Mortar Systems Rockstar
Today’s guest is an excellent marketer who has established her seventh company in the last 13 years. Christine McDannell runs a brick-and-mortar eco spa called Eco Chateau, which she started 4 ½ years ago. At present, this wellness spa is in two San Diego locations – Mission Valley and Sorrento Valley. Their services include organic facial, massage, infrared saunas, and juice cleanses. It is the one-stop shop for people wanting to pursue health and wellness. On today’s episode, Christine talks about how she established the system she uses to be efficient in her work, as inspired and encouraged by Henry Evans. She shares some great online tools that help her and her team keep things organized, updated, and automated, the reason why she put up a spa business, and how being a marketer played a big part in the success of her business ventures. If you’re a good marketer, you can own any kind of business you want.
S1 E11 · Wed, April 05, 2017
Our Biggest Takeaways From Traffic & Conversion Summit 👥
There is a saying that the day we stop learning is the day we stop living. Learning should to be a lifestyle, especially with the innovations that continue to overwhelm this generation. One of the ways to acquire knowledge and stay up-to-date is by attending seminars, events, and conferences. On today’s episode, we are sharing our major takeaways from the 2017 Traffic and Conversions Summit held in San Diego. As the largest conference in the marketing industry, we have learned so much - not only from the conference, but also from the interactions we’ve had with other participants, fellow marketers, and even followers of our podcast. Don’t be boring with your marketing. Be attention-getting . Be a little controversial . This W eek on the Hustle and Flow Chart Podcast : What a Facebook Messenger Chatbot is and why it is the new trend in online marketing The importance of creating the quickest human element while readers are on the website and its effect on sales The essence of “picking a side” and standing for something in business Creative ways to use email marketing and how to recover the people who leave the website How to refresh old blog posts, what to do with the ones with no clicks, and how the it can affect ranking Resources Mentioned : Digital Marketer Brian Dean of Backlinko Ezra Firestone Young Entrepreneurs Council ManyChat Subscribe & Review the Hustle & Flow Chart Podcast ! Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you! Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success!
S1 E10 · Wed, March 29, 2017
Our Daily Rituals That Allow Us To Accomplish So Much 👥
How do you make yourself productive? Are there things that you cannot do without, like morning coffee or an afternoon run? Do you have a routine before working on a task or that help keep your mind focused on the task at hand? Proper planning may be one of the keys to a productive day, but getting your mind straight through daily habits or rituals is an essential part of productivity and delivering results. On today’s episode, we are sharing some daily rituals that we use to maximize our time and effort, processes that have helped us manage our time and tasks, and tools to help improve our focus and get more done. One of the things that keeps me sane and helps me fall asleep is the fact that tomorrow, I know what I want to accomplish. This Week on the Hustle and Flow Chart Podcast: Two different morning rituals How journaling helps the ideas flow Night time ritual we learned from Tim Ferris that helps us calm down and sleep Resources Mentioned: Focus@Will Brainwave Innerfire by Wim Hof Calm Headspace Romwod Daily Stoic book by Ryan Holiday 32 Advanced Binaural Brainwave Entrainment Tim Ferris Subscribe & Review the Hustle & Flow Chart Podcast! Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you! Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success!
S1 E9 · Wed, March 22, 2017
How to Write a Book in a Weekend 👥
There are many aspiring writers in the past who have a lot to say to the world, but don’t seem to have the means to do so. There was a time when only the big companies could publish a book. Those who wish to have their thoughts in a paperback are given a chance after going through a rigorous monitoring process and high writing standards. All these changed with the invention of the Internet, where many things became accessible and possible – even publishing a book. On today’s episode, we talk about our approach as we wrote a book about mindset tactics. The formula is systematic and easy to follow. We share several tools and resources that have been helpful to us and would also be useful in your endeavor to write and publish your book. That’s really how you get [things] done – you set a deadline. This Week on the Hustle and Flow Chart Podcast: How we created the Ever Green Wisdom book The different phases that we went through as we started our book-writing efforts How we maximized the resources already available, like blogs, emails, and previous podcasts How to publish a book in a nutshell Resources Mentioned: Rev CreateSpace Mentioned Links: Evergreen Wisdom book by Joe Fier and Matt Wolfe WordPress Revealed book by Matt Wolfe Subscribe & Review the Hustle & Flow Chart Podcast! Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you! Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success!
S1 E8 · Wed, March 15, 2017
Henry Evans — A Guide to Planning Out Your Week to Get More Done
As entrepreneurs, it’s easy to feel unaccomplished – to see a full list of tasks you need to accomplish each day and struggle to find the time to “fit it all in.” On today’s episode of the Hustle and Flow Chart podcast, we’re joined by Henry Evans. Henry runs the local mastermind and monthly meeting groups here in San Diego that are geared toward helping entrepreneurs and small business owners create systems and processes to find success, get more done, and maximize their profits. Henry joins us on the show today to share his unique weekly planning guide to help you plan your tasks for each and every week without sacrificing the personal things you want to do. His guide has helped countless entrepreneurs, freelancers, and small business owners get more done each day, find the successes in their business each week that deserve to be celebrated, and create a time-blocking system to allow more freedom to do the things they want without suffering business financial burdens. “If one part of your life is out of whack, it tends to bring everything else down.” – Henry Evans This week on the Hustle and Flow Chart Podcast: Creating and updating a weekly action plan. Modeling your peers in business and how it can help you accomplish your goals. Conducting quarterly and yearly reviews based on your weekly action plan. Grading yourself each week on your tasks and what you’ve accomplished. Learning various lessons and wisdom to improve in different areas of your business, system, and process. Resources Mentioned: Strategic Coach Strengths Finders Test StickK Trello The Trick to Money is Having Some book by Stuard Wilde Discovery Channel’s Navy Seal Training Documentary Evergreen Wisdom book by Joe Fier and Matt Wolfe Connect with Henry Evans: Get Clear Marketing The Hour a Day Entrepreneur book by Henry Evans Subscribe & Review the Hustle & Flow Chart Podcast! Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe
S1 E7 · Wed, March 08, 2017
Brad Spencer — 3 Steps to Maximize Success on any Project
Brad Spencer is a digital entrepreneur and owner of 8020 Product Creation where he teaches entrepreneurs how to create products online to create consistent cashflow. Brad joins us on the show today to share his insight, system, and process for creating digital products such as webinars and online courses that will sell online for a significant return on investment. Brad’s 3-step process has repeatedly been proven, not only by his student’s successes but also through his business success. He is a passionate believer in the 80/20 rule that 20% of your efforts will lead to 80% of your results. In fact, he truly believes that as little as four percent of what you do will create most of your results. “If it’s easy to run, lots more will get done.” – Brad Spencer This week on the Hustle and Flow Chart Podcast: Distraction and delusion are the two things that destroy wealth and success. How to honestly self-evaluate your skills and know when to “buy or borrow” someone else’s experience. Why being honest and specific about your true skill levels is critical to successfully launching a new product or service. Don’t try to be a little bit of everything. Partner with people who have the other stuff that you need. Brad’s 3 Step Process to Maximizing Success: Make a list. 1) How will you get customers? 2) How will you convert them? 3) How will you fulfill? Rate the probability of success for each idea on a scale of 1 to 10, with one signifying that you’ve never done it before and 10 signifying you’ve mastered the skill. Rate 777 across Lead Generation, Conversions, and Fulfillment. Don’t get distracted by other “shiny objects.” If you do not rate a 7 or higher in an area – buy or borrow someone else’s experience. Resources Mentioned: Asana Slack Google Drive Suite Graphicriver Thrive Themes Envato Outwitting the Devil book by Napoleon Hill 80/20 Sales & Marketing book by Perry Marshall Connect with Brad Spencer: com Subscribe & Review the Hustle & Flow Chart Podcast! Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in thes
S1 E6 · Wed, March 01, 2017
Paul Clifford — Using Automation To Repurpose Content
Creating engaging, share-worthy, unique blog posts is one of the things that many businesses struggle with. Not only does it take a lot of time to come up with the blog post idea, headline, write the post, find the perfect image, then promote that post to get readers to visit your site and hopefully share the content, it’s hard coming up with unique ideas week after week! Our guest this week, Paul Clifford, has created several tools that have helped countless solopreneurs, entrepreneurs, and corporate businesses automate the process of content curation and marketing. Paul is the creator of Kudani, Designrr, Kudani Leads, and Headlinr, online tools that help business owners find currently trending articles, curate them into unique posts, optimize them for SEO, and ultimately drive quality traffic and leads to their websites. He joins us today to share his tips, strategies, and ideas on how business owners can ramp up their content marketing strategy, explains the challenges that many entrepreneurs face when developing a high-return content strategy and how they can overcome these challenges, rank higher in Google, and grow their list. “The secret behind content marketing success is repurposing your old content.” – Paul Clifford This week on the Hustle and Flow Chart Podcast: Paul explains how his tools help businesses and entrepreneurs speed up the process of creating and promoting their content. How to turn your website into a lead machine. Ways to use Designrr to save time on content creation. What is “content upgrading” and how can it help you grow your list and increase your opt-in rate? How to create a book from your blog posts. Different ways you can use your blog post pdfs to increase traffic. Why focusing on long-tail keywords is more productive and effective. What you can automate by using Kudani. Paul Clifford’s Content Marketing Tips: Review your website. Make sure it is a lead machine. Have a good opt-in plug-in to capture leads in an efficient way. Have a call-to-action with every blog post. Create and curate great content. Be consistent and regularly post content. Promote your posts. Resources Mentioned in This Episode: RiteTag SlideShare Speaker Deck Issuu Connect with Paul Clifford: Kudani Designrr <a href= "http://headlinr.com/?utm_source=blog-post&utm_medium=http%3A%2F%2Fwww.kudani.com%2Fpowerful-headline-creation-tool-removes-all-the-guesswork%2F&utm_c
S1 E5 · Wed, February 22, 2017
Jason Moffatt — How To Live Like You're Permanently On Vacation
How do you build a business that allows you to make more money while working less and still give you the financial freedom you need to be able to live the life you want and engage in the activities you enjoy? Our guest today, Jason Moffatt, founder of Niche Famous , has helped businesses and entrepreneurs create systems and processes that allow them to do exactly that – run a lucrative business while living the entrepreneurial dream. And his process is easier than you may think! Jason joins us on the show today to share his process, explain why he’s “stopped taking on clients” and instead began taking in partners, and why focusing on building your authenticity is critically important in today’s business world. “As long as you are growing every day, your business stands a dramatically better chance of success.” – Jason Moffatt This week on the Hustle and Flow Chart Podcast: How Jason Moffatt sets his income goals. Why he stopped taking on clients, but instead, started taking on partners . How coming to the realization that he needed to partner with people that are completely opposite of his personality, talent, and strengths and how it has affected his business. The criteria he looks for when partnering with a business. His main business model. Creating personalization in your business. How personal development can impact your business success. Connect with Jason Moffatt: Niche Famous Subscribe & Review the Hustle & Flow Chart Podcast! Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you! Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success!
S1 E4 · Wed, February 15, 2017
Drew Burks — Automation and Traffic to Webinars
When you hear the word “webinar,” what’s the first thing that comes to your mind? If you’re like most people, the first thing you think of is a live training. Our guest today, Drew Burks, is a funnel and automation expert that has discovered a way to help entrepreneurs automate the process of creating, delivering, and profiting from webinars. He calls this technique the “automated webinar,” and on today’s show, he explains what an automated webinar is, the difference between the traditional webinar and this new technique, and the advantages that business owners can experience by providing automated webinars to their target market. We also discuss how to plan and market webinars to the masses to drive traffic and increase sales, and the best practices for driving your webinar participants to the order form. “When you map it out and build it, you can lead the yellow brick road. You can lead them where you want to go.” – Drew Burks This week on the Hustle and Flow Chart Podcast: What is an automated webinar and how does it differ from traditional webinars? What are the benefits of hosting an automated webinar? How long does it take to “perfect?” How to incorporate the “live” feel of a traditional webinar into an automated format. Is the content portion as important as having a strong closing pitch? Tips on how to host a good webinar that converts. Tips for using Facebook Ads to drive traffic to your automated webinar. Using YouTube videos to test a concept. 5 Steps for Creating Automated Webinars: Figure out your current systems and processes. Figure out everything you will need for the webinar (blog posts, email campaigns, etc.). Chunk them. Figure out how you will get people to the webinar. Figure out what you want participants to do after the webinar – what you want them to buy. Create systems and processes to complete each task. Connect with Drew Burks: DrewBurks.com Subscribe & Review the Hustle & Flow Chart Podcast! Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you! Also, check out our website and subscribe to our <a
S1 E3 · Wed, February 08, 2017
Aaron Fletcher — A 3 Step Framework to Automate Everything
As an entrepreneur, you have a lot of plates to keep spinning throughout the day. From juggling your personal life with your family, friends, kids, and hobbies to making sure your business remains profitable and ahead of the competition – life can quickly feel like it’s spinning out of control! It’s important to keep order and balance in every aspect in your life – especially your business, but how does an entrepreneur get it all done while juggling so many important tasks? One word: Automation. Our very first guest on the Hustle and Flow Chart Podcast is none-other than breakthrough business coach, public speaker, and best-selling author, Aaron Fletcher. Aaron is the founder of The Fletcher Method , and he joins us on the show today to share with you his simple 3 step system that entrepreneurs can use to automate everything in their life and business. “If you don’t automate your business, then you won’t have time for your relationships or health.” – Aaron Fletcher This week on the Hustle and Flow Chart Podcast: Aaron explains why entrepreneurs should evaluate every task they do throughout their day and decide which ones should be killed, automated, or delegated. We discuss finding tools and systems to automate tasks you perform repeatedly. How delegation is a form of automation. Looking at the opportunity cost of every task you personally handle. Automation tools to help you find customers. How to shift out of the “hustle” mindset and into the “automate and delegate” mindset. Aaron’s 3 Step System to Automate Everything: Kill it. Automate it. Delegate it. Resources mentioned: ZenProspect Lead Fuze Facebook Messenger Ads Many Chat Connect with Aaron Fletcher: FletcherMethod.com Click here to Grab Aaron’s 3 Step Framework to Automate Everything Worksheet! Subscribe & Review the Hustle & Flow Chart Podcast! Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful c
S1 E2 · Fri, January 27, 2017
How To Automate Podcasts 👥
Since we've been podcasting for a long time, we've learned some tricks to automate the process. This episode, Joe & Matt walk through the systems and processes that they put in place to only focus on the podcast 12 days out of the year.
S1 E1 · Fri, January 27, 2017
Affiliate Commissions & KSTs 👥
Are you looking to dive into the world of affiliate marketing? This episode will lay out a framework that you can use to create online content that will help sell affiliate products. It's how we currently add an additional six-figures per year to our business.
S1 Enull · Tue, January 24, 2017
The First System To Make Our Business Work 👥
When Joe and Matt started The Evergreen Profits business, they needed to put systems in place in order for it to work. They needed to ween themselves off of their old business models. This episode is the explanation of how they did it.
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