We’re pretty sure you haven’t heard of the Friendship Factor before! Our guest, Pete Kelly, talks about Apartment Life’s initiative and explains why that is so important to your multifamily community. He backs it up with research that proves it works and provides fascinating examples of how it works. 

Apartment Life is founded on the basic proposition that relationships are good for the soul and good for the bottom line. So, they created a program that helps them build connections in apartment communities that benefit the residents and the management greatly. In this #TechandTacticsTuesday episode, find out more about this program, the costs and risks, and its impact on the community.