From being an energy investment banker to a successful entrepreneur, Ben Johnson, Founder, and CEO of Spruce took the leap and became the leading home services provider to apartment residents. Since launching in April 2016, Spruce has grown to service over 500,000 apartment homes in 17 markets. Find out in this #TechandTacticsTuesday episode about their revenue model and the amenities and services they offer that can boost your tenant retention in a major way!

Ben raised $8 million to get this business launched and the rest is history. What was the strategy that worked for him to fund this company? Where did he get his idea and what gave him the confidence to leave his career and make this happen?