Brandwidth On Demand
Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.
S6 E208 · Wed, February 19, 2025
Meet Jimmy Failla: From Cabbie to Comic to Network Radio’s Hottest Talk Star
You can't break out by trying to fit in! That's the mantra we’re diving into today as we chat with the hilarious Jimmy Failla , who’s gone from New York City cab driver to comedian to comedy radio kingpin, middays on his network FOX Across America show...which has exploded onto another 10+ stations just since we recorded this interview! We’re talking all about how you have to be your unique self in a world that’s constantly trying to squeeze you into a box. Simple, but not easy. Jimmy shares his wild journey and how he crafts his show, blending humor with the serious stuff, like current events and even politics — you know, the fun topics! Plus, we’ll get into the nitty-gritty of how to connect with audiences across different platforms, including his top-rated TV Show and best-selling books! So, grab your earbuds, kick back, and let’s explore the art of being a one-of-a-kind voice in this crazy media landscape! Check out Jimmy's Radio show - FOX Across America with Jimmy Failla Podcast - FOX Across America (on Demand) TV show - FOX News Saturday Night Books by Jimmy Failla - A Life of Laughter and Love - The Cancel Culture Dictionary - Follow That Car!: A Cabbie's Guide to Conquering Fears, Achieving Dreams, and Finding a Public Restroom Appearances One Minute Martinizing - Company ( r
S6 E207 · Mon, January 27, 2025
Beyond Powerful: Valerie Geller’s Top Insights for Future-Proofing Your Media Career
Want to secure YOUR career against the unknown? In this must-listen episode multi-media powerhouse and content guru Valerie Geller drops some serious knowledge bombs about adapting and excelling in today’s hyper-digital media frenzy. Fresh off finishing her third book, BEYOND POWERFUL RADIO: An Audio Communicator’s Guide to the Digital World , Valerie unearths some top techniques and shares secrets that have empowered legions of broadcasters and podcasters to cut through the noise in todays evolving mediascape. With her decades of coaching the who’s who in broadcasting, Valerie digs into the nuts and bolts of crafting content that doesn’t just speak but resonates, engages, and captivates—because let’s face it, your audience has the attention span of a TikTok scroll. Why should you care? Because unless you’ve been living under a rock, you know the media game has changed. It’s no longer enough to just broadcast; you’ve got to echo across multiple platforms. Valerie’s insights into turning your every broadcast or podcast into a magnetic force field of engagement are nothing short of a masterclass in media evolution. And guess what? She’s here to ensure your voice isn’t just heard but felt. Keen to bulletproof your position in the evolving media landscape? Valerie's latest tome, Beyond Powerful Radio , isn’t just a book; it’s your new best friend in the digital age—a blueprint for what comes next in the world of podcasting and broadcasting. Dive into her strategies, and you might just find your own voice growing beyond powerful. Curious? maybe, just maybe, transform from media follower to industry leader, explore her business strategies here , and get your hands on the book that’s rewriting the rules here . Trust us, your media career will thank you. One Minute Martinizing - Show Biz ( read here ) Please help us thank these BRANDWIDTH ON DEMAND supporters: Musicmaster
S6 E206 · Thu, January 16, 2025
Sean Ross-Radio's Most Intriguing Stations of 2025
Join us as Sean Ross , the renowned writer and editor behind " Ross on Radio ," explores the radio industry’s path to thriving in 2025. Just in time for his annual Intriguing Stations column, discover how standout radio brands are redefining success with creative formats and localized engagement, from bilingual classics in Miami to innovative listener promotions worldwide. Sean also dives into the resurgence of mass-appeal formats like Top 40 and Country, strategies for fostering deeper community connections, and the role of AI in production and content creation. Sean shares actionable insights for broadcasters to extend in-car listening, leverage video content, and reimagine the audience experience. With practical advice and global examples, this episode is a must-listen for anyone looking to stay ahead in the ever-evolving radio landscape. Tune in to gain new perspectives on what it takes to thrive in 2025 and beyond. Sean's INTRIGUING observations and concepts you'll want to discuss with your team! The resurgence of mass-appeal formats like Top 40 and Country. Creative ways stations are fostering deeper local connections. Strategies for balancing traditional audio strengths with the rise of video and streaming platforms. The impact of AI on radio production and content creation. Spotlighting standout stations making waves in 2024 and 2025. One Minute Martinizing - Timing ( read here ) Please help us thank these BRANDWIDTH ON DEMAND supporters: Musicmaster RadioContentPro Throwback Nation Radio
S5 E205 · Mon, November 18, 2024
Beyond the Infinite Dial: Edison's Larry Rosin Reveals 5 Must-Know Survival Moves
This time we welcome Larry Rosin , President of Edison Research and a pioneer in media and consumer insights. With over three decades of experience, Larry has shaped the audio industry’s understanding of audience behavior through groundbreaking studies like The Infinite Dial and Share of Ear . These reports spotlight the rapid changes reshaping radio, podcasting, streaming, and digital audio. As colleagues and peers see their positions eliminated in the face of industry upheaval, the time to innovate is now. Fortunately, Larry brings us a POTENTIALLY OPTIMISTIC message: 53% of Americans aged 13-34 still listen to radio daily, proving its enduring relevance—but ONLY if the industry evolves. As layoffs and shrinking budgets threaten stations nationwide, radio is at a pivotal moment. Larry stresses that adapting to today’s digital realities isn’t optional—it’s survival . Drawing on Edison's findings Larry outlines the urgent steps radio must take to remain competitive. He explains why the industry must fully embrace digital platforms, prioritize seamless user experiences, and focus on live, local content that audiences can’t find elsewhere. From optimizing over-the-air and streaming integration to addressing ad loads that drive listeners away, Larry offers a practical roadmap for success. He also highlights podcasting as a major growth opportunity and stresses the importance of adapting to the evolving mediascape, where smartphones and on-demand options dominate. For radio to thrive, leaders must recognize the shift and act decisively. This episode isn’t just informative—it’s a call to action. Radio has the tools to succeed, but survival hinges on understanding and implementing the key strategies Larry shares. Learn where radio stands, what it must do to adapt, and how to secure its future in a fast-changing world. ***This Time We’ll Learn: [02:01] Why Larry says ‘dipping a toe’ into digital is no longer enough for radio’s survival…or YOURS! [05:15] How the explosion of smartphones and new platforms has transformed audio consumption forever. [09:00] Why compelling content—not just convenience—is critical for radio’s dominance in the car. [14:00] How research proves LIVE and LOCAL radio can seize more than just breaking news opportunities to stay relevant. [16:26] Why radio’s unmatched reach makes it a cornerstone of ad-s
S5 E204 · Sat, September 28, 2024
Crush It Now: Unlock Kelly Ford’s 5 Power Tips to Media Mastery
Kelly Ford is making waves as the newly named Music Director and afternoon host at 1 03.1 The Wolf on Long Island and continues to connect with listeners across the country as host of the nationally syndicated Backstage Country . Known for her warm, authentic style, Kelly has built a remarkable career in country radio, beginning with a 20-year run at Denver’s legendary KYGO, which cemented her status as one of the top voices in the format. With accolades including three CMA Awards, three Gracie Awards , an ACM Award, and the prestigious Marconi Award , Kelly’s legacy speaks for itself. In this episode, she shares insights from her journey from launching the original NASH FM in New York City to hosting the nationally syndicated *America’s Morning Show* and beyond. In this episode, hear Kelly’s take on staying adaptable, mastering the art of storytelling, and building lasting relationships with guests and audiences. Kelly also reflects on the rapidly evolving media landscape and offers practical advice on enhancing your social media presence and personal branding to stay ahead of the ever-evolving media curve, today and tomorrow. One Minute Martinizing by David Martin Please help us thank these BRANDwidth on Demand supporters: Musicmaster RadioContentPro Throwback Nation Radio Get the FREE BRANDwidth newsletter Mentioned in this episode: visit: www.throwbacknation.com
S5 E203 · Mon, September 09, 2024
Steve Goldstein says "Evolve NOW Or Fall Behind" – 5 Tips and 1 Warning
Get ready for a deep dive into the future of audio with Steve Goldstein , founder of Amplifi Media and one of the most experienced voices in podcasting today. In this episode, Steve uncovers how the landscape of radio, TV, and print is shifting dramatically as on-demand platforms take center stage. Discover why younger audiences are moving away from traditional media and how you can adapt to capture their attention. Steve shares why being on multiple platforms is no longer optional and gives real-world examples—like how an episode of SNL exploded from 8 million TV viewers to over 200 million views on social media clips. Learn why "time-shifted audio" is crucial for keeping your listeners engaged and why repurposing radio content into podcasts needs a smarter approach. Whether you’re a broadcaster, podcaster, or simply passionate about audio’s future, this episode is packed with actionable strategies to help you evolve, adapt, and thrive in this rapidly changing landscape. Hit play to learn how to stay ahead of the curve, reach new audiences, and make the most of your content in a fast-evolving media world. One Minute Martinizing with David Martin Please help us thank these underwriting supporters: Musicmaster Radio Content Pro Throwback Nation YES! Send me the free SHOW NOTES preview emai l Return to BRANDwidth on Demand episodes
S5 E202 · Mon, August 19, 2024
Engage And Retain: 5 Steps Revealed - David Moore, KSLX, Phoenix
In this episode, David Moore , Brand and Content Director/Operations Manager for KSLX/KDKB/KAZG, Hubbard Radio Phoenix, shares insights from over three decades in radio. He discusses the essential skills needed to thrive in today’s rapidly evolving industry, the importance of staying "plugged in," and the evolving role of radio program managers. David also highlights the power of talent in creating engaging content and offers strategies for overcoming challenges and fostering collaboration with sales teams. A great episode for valuable advice and strategies from one of the industry’s most experienced professionals. Visit: David Moore - LinkedIn KSLX - Facebook KSLX - X (Twitter) Hubbard Broadcasting/Phoenix One Minute Martinizing by David Martin Please help us thank these BRANDwidth on Demand supporters: Musicmaster Radio Content Pro Throwback Nation Get the FREE BRANDwidth newsletter HERE Check out previous BRAND width episodes HERE Mentioned in this episode: visit: www.throwbacknation.com
S6 E201 · Mon, July 29, 2024
AI and Radio: Tracy Johnson's 7 Tips and 1 Secret Weapon
Legendary radio consultant Tracy Johnson joins hosts Dave Martin and Kipper McGee to share his insights on the critical need for radio to become more provocative and emotionally engaging. Tracy emphasizes the necessity for boldness and innovation, but addresses the challenge of balancing innovation with risk, urging stations to listen to and empower younger programmers -- and LISTEN to them! Tracy also discusses the importance of changing our revenue models, suggesting that radio stations move away from traditional ads and explore alternative streams He envisions the evolution of traditional radio by leveraging unique strengths and adapting to digital platforms and podcasts, providing a roadmap for staying competitive in a rapidly changing media landscape. Additionally, Tracy introduces Radio Content Pro , a groundbreaking tool that uses AI to enhance radio programming by curating targeted content and significantly boosting audience engagement. This episode is packed with forward-thinking strategies and practical advice, making it a must-listen for anyone interested in the future of radio and media. See Tracy's AI Webinar HERE Check out Radio Content Pro today ! One Minute Martinizing by David Martin Please help us thank these BRANDWIDTH ON DEMAND supporters: Musicmaster Radio Content Pro Morning Show Boot Camp Get the FREE BRANDwidth newsletter HERE </e
S6 E200 · Mon, July 08, 2024
Mike McVay’s Essential Must-Knows to Future-Proof Your Career
In our 200th episode , we welcome back radio veteran Mike McVay , winner of the 2024 Giants of Broadcasting Award among many other accolades. Known for his programming excellence and industry insights, Mike shares his expertise on evolving leadership roles , integrating niche media , and r evitalizing the listening experience . He discusses future challenges, innovative digital marketing strategies, and the importance of effective leadership. Famous for his consulting work and contributions to radio's evolution, Mike offers invaluable advice for navigating today’s media landscape and achieving success in radio. This episode is packed with lessons from a true industry expert. One-Minute Martinizing (tap here) Please help us thank these BRANDWIDTH on DEMAND supporters: Musicmaster Radio Content Pro Morning Show Boot Camp YES! Send me the free SHOW NOTES preview email Return to Brandwidth on Demand episodes
S6 E199 · Thu, June 13, 2024
The Station Whose Name Says It All...with PRIDE! Meet KGAY's Brad Fuhr & Chris Shebel
In honor of LGBTQ+ Pride Month , Brandwidth on Demand features Brad Fuhr , owner of KGAY Radio in Palm Springs, and Chris Schebel , KGAY's Program Director. KGAY Radio in Palm Springs, known for pride and inclusivity, integrates radio with digital content through the Gay Desert Guide. Brad and Chris share insights on creating a vibrant community hub, innovative audience engagement, and successful sales strategies. They discuss the evolution of KGAY, its national reach, and plans for future expansion while offering solid tips for making ANY niche format more successful. Their passion and commitment to the LGBTQ+ community underscore the station's unique and impactful presence in the radio landscape. One Minute Martinizing with David Martin Please help us thank these underwriting supporters Musicmaster Radio Content Pro Morning Show Boot Camp YES! Send me the free SHOW NOTES preview emai l Return to BRANDwidth on Demand episodes
S6 E198 · Thu, May 30, 2024
Game-Changing Insights from B96’s Molly Cruz
Gain valuable insights from Molly Cruz , Brand Manager for B96, WBBM-FM in Chicago. Discover strategies for navigating market differences, effective programming, and team leadership. Learn how to build brand awareness, engage with the community, and maintain a positive mindset. Whether you're an aspiring radio professional or a seasoned Brand Manager, this episode offers actionable advice to elevate your success in the competitive media industry. Tune in for Molly's expert guidance and practical strategies. One-Minute Martinizing (tap here) Please help us thank these underwriting supporters Musicmaster Radio Content Pro Morning Show Boot Camp Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email
S6 E197 · Mon, May 20, 2024
Morning Show Hacks: 7 Insights from 2 Guys Named Chris
This time we're joined by Chris Kelly and Chris Demm , the co-hosts of the popular morning radio show " 2 Guys Named Chris ". With over 25 years of success, Chris and Chris share their journey from initial radio rivalry to teaming up to become a top-rated morning show. The duo discusses their unique chemistry, supported by producer Josh Ellinger and meteorologist Dave Aiken, and how a special coach helped them refine their craft. They highlight the benefits and challenges of co-hosting, adapting to the evolving media landscape, and the importance of personal anecdotes in connecting with their audience. Gain valuable insights into handling on-air disagreements, the importance of being genuine and accessible, and the significance of collaboration. This episode is a must-listen for anyone interested in mastering the dynamics of a successful multi-mic morning show. One-Minute Martinizing (by David Martin) Please help us thank these underwriting supporters Musicmaster Radio Content Pro Morning Show Boot Camp Return to BRANDwidth on Demand episodes YES! Send me the SHOW NOTES preview emai l Return to BRANDwidth on Demand episodes
S6 E196 · Sat, May 04, 2024
Swipe Right for Radio: Eryn Cooper's 5 Essential Tips for Media's Future
This time, we feature Nashville’s Multimedia Queen. WSM-AM 's Eryn Cooper , a multimedia journalist, morning show producer, emerging radio personality, and self-proclaimed "professional fan." Eryn discusses her career path, how she's advanced from radio newbie to assistant brand manager and on-air talent in just two years, and her current roles working for the Grand Ole Opry , Circle Country TV , and the Coffee, Country, and Cody Morning Show . She’s the kind of person who can “do it all”, from production and hosting to normalizing the “fangirl to professional fan” pipeline Key Points You Won't Want to Miss: [ 03:00] Eryn balances a variety of roles, from Nashville's Multimedia Queen to running her production company and engaging with stars at the Grand Ole Opry and WSM-AM. [00:04:00] We learn how experiences in TV news, sports, CHR radio, and digital platforms storytelling have helped Eryn develop effective practices while learning to avoid common pitfalls. [06:00] Eryn has observed several emerging trends shaping the future of multimedia journalism and marketing and advises us on how to prepare for navigating these changes. [08:42] Eryn reveals how she enhances the Grand Ole Opry's outreach using digital strategies like social media to attract new audiences. Caution: this is NOT your parent's Social Media! [00:09:55] We hear a lot about WORK/LIFE balance and Eryn explores how she practices it through her varied interests, such as fashion, baking, and charity work, which she shares on her website and social channels. Check out One-Minute Martinizing - "Patience" Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster <s
S6 E1005 · Wed, February 14, 2024
From Fear to Resilience: Steve Reynolds helps you navigate Radio's changes
Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent . With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL . In 2001, he established the Reynolds Group , offering innovative strategies and assistance to top shows and stations across the country. In this episode, Steve unveils ways to conquer the fear of change and embrace it, as the world is constantly evolving. He emphasizes the importance of staying relevant and updated, encouraging radio shows to constantly adapt and modernize their content to maintain a connection with their audience. Steve also offers some interesting ways for you to become multimedia stars, with a presence on TV, social media, and of course, within the community, Steve has also written for major media publications and regularly speaks at industry events. Time-Stamped Highlights: (01:58) Steve shares some of the biggest opportunities for local radio hosts and stations today, as the industry reacts to current conditions. (05:01) The question is never how to make mistakes, but rather, how to avoid them. Steve identifies some of the most common and suggests ways to avoid them. (07:23) If you'd like to keep up with changing trends in the radio industry and stay ahead of the curve, Steve has some interesting insights. (10:41) Steve shows some Top 10 Market strategies for building and maintaining an audience in today's competitive radio landscape, and how they can be done in ANY market. One-Minute Martinizing (tap here) * * * Please help us thank these BRANDwidth on Demand supporters: Musicmaster Radio Swag Shop <s
S6 E1004 · Tue, January 30, 2024
Dave Beasing's 10 Secrets to Making Sound That Brands for YOU!
Dave Beasing is a distinguished, seasoned consultant and media brand creator with a remarkable track record at MTV , VH1 , ABC , CBS , NPR , iHeart , Lions Gate , and radio. Dave's ongoing creativity positions him at the forefront of the industry as the founder of SOUND THAT BRANDS . Starting Nebraska station, Dave later contributed significantly in Tulsa, Detroit, and LA, even launching Ryan Seacrest's first full-time radio job at LA's Star 98.7 . As the visionary behind 100.3 FM The Sound , also in LA, Dave revolutionized radio programming with on-demand video and social media, setting a new standard for audience interaction. His accomplished team produced chart-topping podcasts like Dirty John , Unfictional , Business Wars , COLD , and many, many others. The team Dave has brought together at SOUND THAT BRANDS possesses decades of combined experience in marketing, consumer engagement, audio entertainment, and brand management. This diverse skill set uniquely equips them to tackle intricate business challenges. As the tech landscape continually evolves, Dave remains a leading influence, steering the team towards success. Sound that Brands Recent Blog Posts One-Minute Martinizing (tap here) Thanks to these supporters! Musicmaster <a href="https://bit.ly/KipperSwag" rel="noopener noreferrer" target="_bla
S6 E194 · Mon, January 15, 2024
Music expert Sean Ross shares insights on reshaping radio for '24 🎧
In this episode, we explore the evolving dynamics of radio in 2024 with industry guru Sean Ross ! In his roles as VP Music + Programming at Edison Research , and creator of the popular Ross on Radio Insight column, Sean is the perfect 'go-to' guy to explore the key questions we'll all be facing in 2024. Among them: Can collaboration with record labels rejuvenate radio's influence? How crucial are up-tempo hits in today's audio landscape? Is radio's influence slipping in comparison to platforms like TikTok? How will the radio landscape change with different music tastes evolving including the surge of country music?" Is revitalizing local stations with truly local programming – the key to sustainability? Sean also explores the coming pulse of the Billboard Hot 100 and industry concern over the scarcity of new music on radio. We’ll also explore how falling ratings and market share threaten radio's legacy, and what can be done about it. Join us as we attempt to unlock these secrets of radio survival. The future of radio…and your career awaits! Time-stamped takeaways you won't want to miss: [1:59] Sean questions music beliefs, citing 2023 hits like Miley Cyrus's "Flowers" and Olivia Rodrigo's "Bad Idea," impacting Top 40 radio. [5:07] Radio's evolving role is discussed. Sean notes its vital role to listeners, raising questions about its significance to labels. [7:11] Sean anticipates changes, highlighting radio challenges and emphasizing collaboration with labels. Discusses reliance on platforms like TikTok. [9:02] Sean explores the ideal radio station model, balancing local and national focus, and discussing their roles in the marketplace. [11:00] Sean challenges radio success metrics, advocating a broader evaluation beyond AQH share, and suggesting a more comprehensive approach. One-Minute Martinizing (tap here) Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Morning Show Boot Camp Radio Swag Shop</s
S6 E193 · Wed, December 13, 2023
Adapt or Fade: Corey Dylan's 7 Takes on Radio Resilience
Corey Dylan, the morning host of 100.7 Big FM in San Diego, Corey discusses her passion for radio, her career journey, and the importance of embracing new technologies like AI in the industry. She emphasizes the need to adapt to changes, learn about AI, and use it to enhance rather than replace human creativity. Corey also shares advice she received from George Clooney and Bryan Cranston about approaching auditions with confidence and viewing them as an opportunity to solve the employer's problems. Overall, the conversation highlights Corey's commitment to community engagement , personal branding , and staying relevant in the evolving media landscape. Her insights offer valuable lessons for aspiring radio professionals, emphasizing authenticity, community engagement, and adaptability as key pillars in radio success. One Minute Martinizing Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Morning Show Boot Camp Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email
S6 E192 · Mon, November 27, 2023
Fred Jacobs: Secrets to Shape Your Future in Radio and Podcasting -
We welcome back Fred Jacobs , the media visionary and founder of Jacobs Media Strategies , known for creating the Classic Rock format in the 80s. This time, Fred emphasizes the importance of innovation in the radio industry. He expresses optimism about radio's future and ways you can succeed, but he also highlights the need for creative formats and reaching diverse audiences. We also dig into podcasting, where Fred expresses a somewhat bearish outlook on stand-alone podcasts due to saturation and challenges in audience discovery and monetization, but also shares ways in which established radio brands can still use podcasts to advantage. As always, Fred provides key insights into what we can learn from radio’s past, present, and thoughts on our future, touching on topics like podcasting, AI, and marketing strategies. One-Minute Martinizing Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Morning Show Boot Camp Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email
S6 E191 · Fri, November 03, 2023
Erica Mandy's Newsworthy 6 Point Blueprint for OBJECTIVELY Better Radio
In this compelling podcast episode, we welcome back Erica Mandy, the acclaimed broadcast journalist behind The Newsworthy podcast. From leaving CBS to launching her daily news podcast in 2017, Erica shares insights into her journey, marked by millions of monthly downloads and accolades from Harper's Bazaar and Podchaser. Recognized as one of the top 25 women in podcasting, Erica's commitment to speed, fairness, and objectivity in news reporting shines through. You'll gain valuable lessons as Erica discusses the challenges of maintaining neutrality, avoiding sensationalism, and balancing ratings with content integrity...especially in news. She provides actionable advice for aspiring journalists, emphasizing continuous improvement and resilience in the face of criticism. This episode is a concise guide for radio stations and individuals looking to enhance their news reporting, offering a glimpse into the mind of one of the industry's influential figures. Some Key Takeaways you won't want to miss : (01:58) Understanding Multiple Perspectives (03:00) Thorough Research and Context: (03:57) Controlling Sensational, Positive and Negative language (05:51) Recognizing Personal Biases (10:00) Dealing with Pressure Special Episode celebrating International Podcast Day: Hear the Origin of The Newsworthy podcast here Read ONE-MINUTE MARTINZING by Dave Martin Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Morning Show Boot Camp 36 in San Diego Return to BRAN Dwidth on Demand episodes
Thu, October 19, 2023
Bonus: Upping Your Radio Game | Guest: Harry Lyles
Harry Lyles is an accomplished multi-format programmer and is widely recognized as the foremost expert in all forms of Hip Hop, R&B, Rhythmic, Rhythmic AC and Gospel. As president of Lyles Media , Harry has been the programming partner for some of the most prominent broadcasting and media companies in the business. He’s well known for positioning companies for expansion and rapid development while helping broadcasters understand a better ratings story to help generate more revenue. Harry’s standout programming career is marked by cutting-edge strategies, stellar brand-building skills, and achieving and sustaining market share by building inspired station teams. When programming connects with your local audience, ratings and revenue will follow. In this episode, Harry shares insights to help radio people UP THEIR GAME for 2022, by focusing on some of the basics sorely overlooked in our era of consolidation, Key Takeaways You Won't Want to Miss [01:58] Harry discusses the very first signs he looks for to see whether a radio station is likely to succeed or not, and what to do about it. [04:02] Breaking some complex concepts into bite-sized doses, Harry offers some pointers from his Radio Ratings Problem Solving Method, and how “A Self Reflection” can be a good, easy and free starting point for anyone. [08:59] Harry reminds us of what Radio's first job should be, and provides some pointers on how to make sure your station is doing it. (Spoiler: Many are not!) [11:04] As a radio veteran who works with many stations in a wide variety of markets, Harry is consistently baffled by one key thing most broadcasters don't do. He shares how it can happen, and reminds us of a secret that will correct this and grow your career! Read Dave Martin's ONE-MINUTE MARTIZING on "INTENTION" HERE Brandwidth on Demand is provided FREE, thanks to these supporters: Musicmaster Music Scheduling The Radio SWAG Shop The Jacobs CES 2024 VIP Experience Return to Brandwidth on Demand episodes <a hre
S6 E190 · Wed, October 11, 2023
Jeff Smulyan’s Secret Sauce: Steering Emmis Through the Media Rollercoaster
Get an exclusive peek into the media industry's behind-the-scenes, lessons from the journey of Emmis Communications Founder/Chairman Jeff Smulyan , In this episode he shares his journey, with a reminder of the power of fun and meaningful connections. Grab your front-row seat to the behind-the-scenes action and dive into this podcast for a rollercoaster of stories, wisdom, and a front-row seat to the magic of media! In this episode, he shares priceless insights from his journey, straight out of his book, ' Never Ride a Rollercoaster Upside Down .' Hit the ‘play’ button to hear a rollercoaster ride of stories, wisdom, and a firsthand look at the magic of media...Smulyan style. This time, BRAND width on Demand is not just a podcast; it's a thrilling adventure into the heart of the industry. Buckle up, and let one of radio's most respected operators, Jeff Smulyan be your guide. Get your copy: Never Ride A Rollercoaster Upside Down by Jeff Smulyan One-Minute Martinizing (tap here) Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Morning Show Boot Camp 36 (Save the dates 8/8-10, 2024) Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email
S6 E189 · Fri, September 22, 2023
Holland Cooke on the Future of Local Radio
In today's fast-changing media landscape, Holland Cooke , a renowned radio consultant and host, offers valuable insights into local radio's future. He emphasizes the need for adaptation and highlights local radio's varied roles based on market characteristics. To attract and keep listeners, he suggests focusing on unique music programming. Additionally, delivering timely, relevant local news remains crucial. Holland provides practical tips for improving news delivery, including avoiding repetition and using clear language. He also encourages resourceful collaborations with local television stations, facilitating content sharing and cross-promotion for both media outlets. He also reveals how to "make your work count twice" by creating content that can be repurposed across platforms, maximizing its impact in a competitive media landscape. One-Minute Martinizing (tap here) Please help us thank these supporters who help keep BRANDwidth on Demand free! Musicmaster Radio Swag Shop YES! Send me the free SHOW NOTES preview email Return to BRANDWIDTH on DEMAND episodes
S6 E188 · Sat, September 09, 2023
Nielsen Ratings: Are They Still the Gold Standard? Guest: Steve Allan - The Research Director, Inc.
With over 25 years of radio experience, Steve Allen has programmed a variety of radio formats, with winning radio stations in Washington, DC, Boston, Detroit and Cincinnati, He has also held a number of corporate programming positions, and is now Programming Research Consultant for the Research Director, Inc . Steve is a self-proclaimed 'data-geek' who is on the bleeding edge of the needs and challenges of programmers in today's radio/audio environment, and the best ways to crack the ratings code for measurement and performance. In this episode, Steve shares some key points, including: While r adio is still the number one audio reach medium , listening is down overall, especially among younger people. What’s radio’s next move ? How the pandemic has impacted levels of radio listening. Why ratings should be taken with a grain of salt in PPM and Diary markets. What TLR is, and how it can impact perceived station impact and real revenues. Are Podcasting and Streaming growing threats to traditional radio, or valuable complements to the station brand? One Minute Martinizing by Dave Martin Please help us thank these supporters: Musicmaster Radio Swag Shop Throwback 2K with Chris Cruise Return to previous Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email
S6 E187 · Mon, July 17, 2023
What's Wrong with Radio, and How to Fix It! Guest: Andy Bloom
Andy Bloom is a radio industry veteran with a wealth of experience and expertise. He has held key positions at some of the most successful radio stations in the country, including WYSP, Philadelphia, SportsRadio 94WIP, Talk Radio 1240 WHP, Greater Media, Emmis Communications, and Coleman Parkes Research. He’s also worked in politics. He is known for his exceptional leadership and strategic vision. Andy has a proven track record of fostering captivating and thought-provoking content while pushing the boundaries of traditional radio. He is also a frequent speaker at industry events and a contributing writer to Barretts Media. While based in Minneapolis, Andy's influence extends far beyond his locale. His passion, strategic vision, and dedication to the radio industry continue to shape its future in our ever-evolving media landscape. One-Minute Martinizing (tap here) Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Morning Show Boot Camp Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email
S6 E186 · Mon, June 26, 2023
TJ's Excellent Adventure: Podcaster to Z100 & AMP to Network. HOW?
TJ Taormina started as a podcaster who became an intern and later, a producer for Elvis Duran at New York's Z100! Later, when his show on Boston's AMP Radio ended due to the pandemic, TJ decided to create his own podcast called " The TJ Show Until Further Notice ." The podcast gained attention, and soon other radio stations started reaching out to him, but instead, he is now in a nationally syndicated show partnership with Gemini 13. On "The TJ Show, he unvails his method to connect with a broad audience through relatable content that appeals to both parents and kids, focusing on the human experience. Experience The TJ Show Hear TJ's Podcast One-Minute Martinizing (tap here) Please help us thank these BRANDWIDTH ON DEMAND supporters ! Musicmaster Morning Show Boot Camp Radio Swag Shop Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES pre-mail before each episode
S6 E1003 · Sun, June 18, 2023
Overcoming the Overwhelm: Actionable Strategies from Industry Sherpa Mike McVay
Feel overwhelmed by the continuous change in our mediascape? Concerned about keeping your job, let alone becoming the obvious choice when the next ‘big gig’ opens? Mike McVay is President of McVay Media , a full-service consulting firm, the specializes in content creation, audio programming, talent coaching and unique media strategy design. He also focuses on podcast creation and development and other digital content strategies. Previously Mike served as Executive Vice President of Content and Programming for CUMULUS and WESTWOOD ONE . Mike generously outlines the skills, attributes, and evolving approaches you need to succeed! === Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Morning Show Boot Camp YES! Send me the free SHOW NOTES preview email Return to BRANDwidth on Demand episodes
S6 E185 · Fri, June 09, 2023
Radio Excellence Unleashed: Steve Reynolds Cracks the Code in 5 Steps
Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent. With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL . In 2001, he established the Reynolds Group, offering innovative strategies and assistance to top shows and stations across the country. In this episode, Steve unveils ways to conquer the fear of change and embrace it, as the world is constantly evolving. He emphasizes the importance of staying relevant and updated, encouraging radio shows to constantly adapt and modernize their content to maintain a connection with their audience. Steve also offers some interesting ways for you to become multimedia stars, with a presence on TV, social media, and of course, within the community, Steve has also written for major media publications, and regularly speaks at industry events. Time-Stamped Highlights: (01:58) Steve shares some of the biggest opportunities for local radio hosts and stations today, as the industry reacts to current conditions. (05:01) The question is never how to make mistakes, but rather, how to avoid them. Steve identifies some of the most common and suggests ways to avoid them. (07:23) If you'd like to keep up with changing trends in the radio industry and stay ahead of the curve, Steve has some interesting insights. (10:41) Steve shows some Top 10 Market strategies for building and maintaining an audience in today's competitive radio landscape, and how they can be done in ANY market. One-Minute Martinizing (tap here) Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop https://bit.ly/KipperSwag Morning Show Boot Camp Return to Brandwidth on Demand episodes YES! Send me the <a href="https://brandwidthondemand.com/bwod-newsl
Tue, June 06, 2023
Whisper to a Scream: 2 Dynamic Factors to Create Epic Impact ( from A Radio Legend You Should Know)
It was a shocking blow to the entertainment industry. Iconic voiceover talent, Nick Michaels , bid farewell to the world on May 26, 2018, and radio branding hasn’t been the same since. Five Years later, the vocal prowess that could make hearts flutter and goosebumps rise, demonstrates not only that Nick was a true force to be reckoned with, but beyond his captivating voice, it's the valuable lessons he left behind that continue to resonate with many. Nick rose to fame in the late 1970s, captivating audiences with his dulcet tones on local radio. His talent propelled him to television, where his voice became synonymous with trust and reliability in commercials and movie trailers, some of which are heard in this episode. Despite his fame, Nick always remained down-to-earth, leaving a lasting impact on colleagues. He generously shared his wisdom, becoming a mentor to aspiring voice actors. Nick's legacy reminds us that true greatness extends beyond talent, encompassing the ability to inspire and nurture others. His unwavering passion encourages us to pursue our dreams wholeheartedly, striving for excellence in every endeavor we undertake. As we mark the 5th anniversary of his passing, let us honor Nick Michaels by embracing our passions, uplifting others, and relentlessly pursuing excellence. For in doing so, we keep his spirit alive and inspire a new generation tofollow in his footsteps, leaving your own indelible mark on the world of media, and radio -- whatever it may become. Next time, we return with TOP 10 MORNING SHOW COACH, STEVE REYNOLDS !
S6 E184 · Sat, May 20, 2023
Engage, Entertain, Evolve and Succeed! Guest: Scotty Kay-US99, Chicago
Scotty Kay is a Chicago native and a multimedia talent who has made his mark in various fields of entertainment. He gained national attention as a contestant on " So You Think You Can Dance " and later competed on " American Ninja Warrior ," showcasing impressive physical abilities. His radio career hit the major markets at Kiss FM in Chicago , where his syndicated show quickly became popular nationwide. He later worked at Power 96.1 in Atlanta, transforming the show from 18th place to first place in just 20 months. He then hosted the Mega Morning Show on Hot 93.3 KLIF-FM in Dallas but decided to return to Chicago to be closer to his family and pursue new opportunities. Scotty currently hosts the afternoon drive on legendary country station US99 and is known for his interactive and engaging style. Since the pandemic, Scotty had to adapt to working from home and found new ways to connect with listeners. He is constantly preparing for changes in the industry, exploring new technologies like AI to enhance his content and stay ahead. See ONE-MINUTE MARTINIZING: CONSISTENCY Please help us thank these supporters who help k eep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Morning Show Boot Camp Return to Brandwidth on Demand episodes
S6 E183 · Mon, May 08, 2023
What Utah Radio Can Teach Us All | Guest: McCall Taylor, Utah's 94.5 VFX
This time we head west where McCall Taylor , radio show host for Utah's 94.5 VFX , breaks the misconception of radio's decline and explores its transition into a new era across various platforms. McCall's genuine commitment to community-building shines as she encourages listeners to fearlessly express themselves online. Engaging with her audience through Q&A, personal growth advice, and relatable stories, McCall creates an inclusive podcast community. By incorporating feedback and sharing valuable resources, she fosters a strong bond with her listeners. Join McCall on this empowering journey of connection and self-discovery as she challenges traditional radio norms and embraces the limitless possibilities of storytelling in the digital age. See ONE-MINUTE MARTINIZING: "Events" Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Return to Brandwidth on Demand episodes
S6 E182 · Mon, April 24, 2023
Keep Your Audience Hooked - 5 Tips from WRIF’s Dave and Chuck the Freak
Dave Hunter and Chuck "The Freak" Urquhart are an award-winning duo who have hosted mornings at Detroit’s legendary WRIF since 2013. They're always finding new ways to fire up their fan base with their take on the craziest stories from around the world. They have co-hosts who add their own perspectives, including Lisa Way and Andy Green, along with a team of producers. Plus, their online chops keep them top of mind with a strong social media presence and playful, provocative podcasts. Dave and Chuck the Freak are an award-winning duo, famous for their incredible on-air chemistry and clever wit. Their morning radio show has been a favorite among Detroit listeners for years, and they've amassed a devoted fan base by never taking themselves too seriously. In this episode, they share 5 Tips that can help separate your show from the competition. One-Minute Martinizing (tap here) Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Morning Show Boot Camp Return to previous Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email
S6 E181 · Wed, April 12, 2023
What Makes Your Career Stand Out? We ask Phil Becker, EVP/Content, Alpha Media
Phil Becker is an experienced radio executive and Executive VP of Content at Alpha Media , a top privately-owned US radio broadcast company. He has managed over 200 radio stations in diverse markets and formats, leading a team of format captains and regional vice presidents. Phil prioritizes talent development, seeking individuals with innate storytelling and communication abilities. He believes that successful programming is about finding people who are interesting and memorable to listeners. Phil is a respected industry figure, with several awards for his contributions to radio programming and management. He is a frequent speaker at industry events, sharing his insights and experience. Key Time-stamped Takeaways : (01:49) Phil shares his approach to keeping over 200 stations on track. (02:55) With today’s media world changing, so are the needs for on-air talent. Phil notes the traits, attributes, and skills which can separate future local market superstars from those who might not make it. (05:20) Phil tackles the same question, but for PDs, OM’s, or Brand Managers . His approach may surprise you. (09:48) Phil discusses the ONLINE presence of your stations, and delves into the guidance he gives to Alpha stations to create a 360-degree local-first presence on their website, social media, apps - and explains WHO is usually responsible for online content. (12:28) Phil shares the best way for job seekers to get on his radar…especially if they don’t often get to attend conferences and seminars. One-Minute Martinizing ( tap here ) Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Morning Show Boot Camp Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview emai
Bonus · Sun, April 02, 2023
Bonus Rob Barnett Next Job Best Job
Rob Barnett is a headhunter, management executive, author, podcaster, and entrepreneur. As founder of Rob Barnett Media , he has discovered, hired, and led hundreds of talented creators and executives in senior management roles at MTV, VH1, and Audible/Amazon. After a distinguished programming career, Rob was named President of Programming at CBS Radio before starting his firm. A digital pioneer, he founded My Damn Channel , one of the first original online studios and networks. Representing diverse careers, companies, and opportunities, Rob's multi-platform content and no-nonsense approach inspire people to define and sell their best professional brand. For radio people at any career stage, Rob's new book Next Job, BEST Job will save you months of wasted time surfing random job postings and uploading resumes into oblivion. His new process gives you the end-to-end tools to find the work you want. In this episode Rob shares highlights with us! One Minute Martinizing explores Finding the RIGHT Job . Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email
S6 E180 · Sun, March 19, 2023
Kramer & Jess reveal the secret ingredient that will make or break your radio show.
Kramer and Jess are the dynamic morning team on Mix 106.5 in Baltimore, known fortheir infectious energy and witty banter. Other broadcasters can learn from their relatable humor, ability to connect with listeners, and skillful interviewing of a wide range of guests from celebrities to local heroes. Their chemistry and genuine friendship shine through on the airwaves, making them a beloved voice in the Baltimore community. Key Takeaways: (0:15) Kramer and Jess share how they became a morning team, and offer tips on some of the key things on-air people should know about each other before teaming with a partner. (03:11) Everybody in radio usually moves around during their careers. Kramer and Jess tell what it was like when they first relocated from San Diego to Baltimore, and offer some great insights for any show or host moving to a new town. (06:07) As support staffs decrease, the duties of show hosts increases. Kramer and Jess outline who does what ON and OFF the air. They also share the benefits of doing their popular "Uncensored’ podcast and explain how it can stay "on brand" even if it's not for 'on air'! (08:34) With everything changing faster, Kramer and Jess delve into how they see radio brands like theirs continuing to evolve, and offer tips on things media hosts should be preparing for today to be ready for the media world of tomorrow. (11:42) Jess shares some advice, especially for women who are launching a radio career, while Kramer offers tips for people who’d like to move to a larger market. One-Minute Martinizing (tap here) Please help us thank these supporters: Musicmaster Radio Swag Shop Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email
S6 E179 · Mon, March 06, 2023
Level Up Your Station's Online Game Plan: Seth Resler Shares Tips You Gotta Know
Seth Resler is the Digital Dot Connector at Jacobs Media Strategies . He really gets it when it comes to radio and digital media, and the perfect guy to help any radio brand step up their online game. He's a frequent speaker at conferences like the Worldwide Radio Summit, Podcast Movement, and state broadcast association meetings. Also, he's got a knack for writing and has contributed to publications such as AllAccess.com , Radio World , and his many great blog posts . Listen carefully to hear his 5 online tips, and some other great insights. (There's no prize if you identify them all, but IF YOU EXECUTE THEM, you're likely to see growth in your audience and revenues!) Key Takeaways you won't want to miss! (1:54) Seth has shared how media and audience patterns have seen significant changes or takeaways since the pandemic. (4:44) Seth explains how stations, podcasts, and event personality brands can easily conduct a usability test for their brand's websites, and outlines some "no-brainer" steps that many radio station websites are missing. (7:39) If a new client station had no online presence, including no website, streaming, podcasts, or social media, Seth would recommend some first steps to catch up, assuming they were interested. (11:13) For individuals wanting to take control of their own online presence amidst the constant reality of another round of cuts Seth shared some key shortcuts. (13:25) With everyone needing more revenue, Seth notes that stations can now conduct webinars exclusively for their advertisers to gain traction with them and explains how it works. ONE MINUTE MARTIZING "Write" Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster <a href="https://bit.ly/KipperSwag" rel="noopener noreferrer" target="_bl
S6 E178 · Wed, February 15, 2023
Staying Power: The Andie Summers Blueprint to Major Market Morning Success
Andie Summers , the legendary morning host at 92.5 XTU in Philadelphia, has been on the air for more than 20 years. The love of her listeners and the admiration of the entire country music community have earned her numerous awards, including Best Major Market Personality from the ACM and CMA. But Andie's achievements don't end there. She's a woman with a heart of gold and a dedication to service. Her volunteer work for organizations like the Leukemia and Lymphoma Society , the American Red Cross , and Wings for Success is truly inspiring. In this episode, Andie shares the secret to how she balances being a wife, mom, and morning show host while still giving so generously of her time and resources. Her hardworking parents instilled in her the importance of keeping her head down and doing the work, making herself indispensable. The biggest lesson Andie has learned is to stay true to herself, no matter what market changes, program director changes, or morning show partner changes come her way. Andie is a leader in the truest sense of the word. She's genuine, hardworking, and dedicated to making a positive impact on others. She's a shining example of what it means to be a true leader. Let's all learn from her example and strive to make the world a better place in our own unique way. Time-Stamped Takeaways you won't want to miss! (2:08) Andie shares the secret to longevity, with over two decades at 92.5 XTU, including changes in station ownership, management, and even partners. (03:48) Having been through a lot of changes in 20 years at 92.5 XTU, Andie shares the top three changes that have had the biggest impact on her career…so far! (07:17) Andie defines what she looks for when it is time to make a change with fellow cast members or somebody leaves -- and more importantly, how she knows if someone is going to gel? (09:37) For somebody starting out today or somebody ready to make their second or third move in the industry, Andie shares some of the things she’d advise them to do or not. (10:58) At this point, if the Andie Summers show could do ANYTHING that she could dream up, and if budget's not a factor, she tells us what she would most like to do! Her thoughts may surprise you! Check out <a href="http://rhzrbbwk.podcastwebsites.com/one-minute-mart
S6 E177 · Mon, February 06, 2023
What will Radio Sound Like in 2023? Guest: Sean Ross | Ross on Radio Insight
When it comes to music and radio, the one person our industry looks to is Sean Ross . His Ross on Radio Insight is considered one of the leading info sources for today’s changing mediascape. Serving as Vice President/ Music and Programming, Sean is also a veteran of radio trade journalism at Billboard, Radio & Records, M Street Journal, and others. He is often seen at most radio conferences where he’s either a speaker, a panelist, or reporting on the highlights. In this episode, Sean explores some trends that he sees shaping the radioscape in 2023. He also offers some interesting observations about things that worked so well that radio STOPPED DOING THEM! Time-stamped highlights you won't want to miss: (1:52) Sean recaps the year 2022 in music, pointing out the most notable moves and a few format surprises. (4:44) The Groundhog saw his shadow which means we’re officially out of the holiday season. As smart programmers debrief and start to plan ahead, Sean notes some very significant holiday trends – and radio’s impact from the increase of “all-holiday music channels” on Spotify, SXM, and designated channels on radio apps. (8:01) Sean shares some of the biggest format trends he’s seeing for ’23. (10:32) The hot topic right now is AI (Artificial Intelligence). Sean’s thoughts on how this may impact traditional radio stations may surprise you! (14:56) If there were one piece of advice Sean would offer to every Music Director, PD/content manager or corporate music honcho… what would it be? He tells us! One Minute Martinizing by David Martin Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Get the FREE BRANDwidth newsletter
S6 E176 · Fri, January 06, 2023
2023 the Year of Audio? - Steve Goldstein
Steve Goldstein is noted as a leading media thought leader and practitioner, and he shares a wealth of wisdom when it comes to the changing use of AUDIO in 2023. Clearly Audio will continue to dominate media consumption. The question: what level of listening will traditional radio earn? Steve shares some great ideas on how radio brands can take better advantage of the opportunities presented by creating actionable plans and thoughtful, targeted content on-air, and increasing online listening to station-branded content. That’s just one reason that we’re so thrilled to kick off our 6th season with STEVE GOLDSTEIN . Time-stamped highlights : [2:29] As the New Year begins, Steve shares some of 2022’s Key Takeaways that busy radio people may have missed. [5:10] For radio people, podcast opportunities still require a mental reset for many broadcasters. For those still struggling with this challenge, Steve offers some simple, effective suggestions – that can also earn revenue! [8:35] You’ve pointed out that in podcasting, like broadcast, “average is getting crushed” and digs into the cultural trifecta of Heat , Awareness , and Discovery , and discloses what it means for radio. [13:07] Steve reveals why the podcast market is not as crowded as many believe and unveils some great ideas on how radio can take advantage. [14:32] Podcast ad spending will reach new levels again in 2023 and Steve reveals some of the smarter ways for radio to get their share. Check out Steve's BLOGSTEIN Dave Martin's ONE-MINUTE MARTINIZING Please help us thank these supporters who help keep BRANDwidth ON DEMAND free! Musicmaster Radio Swag Shop Throwback Nation & Throwback 2K Return to Brandwidth on Demand epis
S5 E175 · Tue, December 20, 2022
Media Vision Like You've Never Heard - Guest-Lee Abrams
Lee Abrams quite simply is a media genius. He created a format called Album-Oriented Rock (AOR) , helped create the legendary Burkhart-Abrams radio consulting firm, and was one of the driving forces behind Satellite Radio . In short, Lee has dedicated decades in the trenches, helping reinvent over a thousand radio stations, along with TV stations, cable networks, and print publications. He's is passionate about the past but focused on the future. He’s held a number of posts for large and influential companies, and is generally credited with developing the Album Oriented Rock format, and so much more. Newsweek listed Lee as one of their "100 Cultural Elite”, and he was cited by Radio Ink as one of the 75 most important radio figures of all time. He was inducted into the Rock Radio Hall of Fame in the " Legends of RockRadio-Programming " category for his work with WRIF , and now explores current thinking and visions for brilliant media in the 21st century. Time-Stamped Takeaways You Won't Want to Miss! (01:59) As someone who has been on the forefront of moving Branded Media Content to other platforms for ages, Lee discussed on he sees traditional broadcast faring…and what it takes to really deliver a “360-degree Media Experience”. (02:55) Lee offers an interesting look at where he’d look first to determine how a radio brand is doing, and where he might you take them. (07:26) As somebody who’s expressed mixed emotions about streaming media – Lee shares his latest observations on how it fits into today’s mediascape - especially as we enter the G5 era. (09:58) These days, Lee is investing a lot of time working on news content, and shares lessons broadcasters can learn from newspapers – including ‘playing the hits’. We ask whether there will be a role for RADIO news beyond ‘reporting what’s been reported by others’, or worse, just a rehashed recap of ‘recent history’. (11:07) In a recent blog post, Lee revealed some significant ‘ 21st Century Media Myths ’. We whether the radio/audio industry will have a role, and if so, what it will be. One-Minute Martinizing </str
S5 E174 · Thu, December 01, 2022
Bill & Morgan, Q104 Cleveland - Betting on Balance
This time, we talk to the morning hosts who are about "Real Life, Real Cleveland", as Bill & Morgan of the Q104 Morning Show join us. Bill Ryan is a Northeast Ohio native and Kent State grad who is now on his second stint with Q104. He was originally part of the team from the mid-’90s to the turn of the century. In between, among other things, he produced the national JohnJay and Rich show, which we featured in season one. Morgan Wright is also an Ohio native, growing up in Perry and graduating from Marshall University. She considers herself a pop culture expert and is active on social media…where her TikTok videos have scored almost 8 million likes! Interestingly, this is a case where Bill and Morgan did not know each other before forming this show. Wait 'til you hear how they made it work...and work well! Time-stamped SHOW NOTES (02:21) Bill and Morgan explain how they 'fast-forwarded' the process of gelling as a Morning Team, and share some of the biggest factors a new team needs to consider. (07:24) As a leading morning show in a legendary radio market, Bill and Morgan share what they look for from a good program director or coach. (08:59) The team also notes some management traits or characteristics a PD might not realize they’re doing or just want to avoid. (10:25) These days there are a lot of factors BESIDES ON-AIR performance, need to create a winning radio show. Morgan shares her recipe for making noise in the market -- and beyond! (13:30) Looking to the future, Bill and Morgan tell us the skills THEY are preparing for TODAY, to stay viable in the future. See Morgan's TikTok story on WKCY, Channel 3 in Cleveland . One-Minute Martinizing (tap here) Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop YES! Send me the free SHOW NOTES prev
S5 E173 · Mon, November 07, 2022
Radio's NEW Responsive Challenge - Lon Helton, Country Mastermind
In times of uncertainty and change, who better to ask that a bona fide Radio Hall of Famer? Lon Helton our guest is perhaps best known to listeners nationwide as the longtime host of one of Radio’s most popular radio shows Country Countdown USA with LON HELTON . This true Nashville Insider is well-known by all the Stars who keep him on speed dial! In his spare time, Lon is also the Publisher of Country Aircheck , and is also Editor of the Mediabase Country Chart . Lon’s trophy case is packed to the rafters with awards from every radio organization that matters, and just recently, he was inducted into the National Radio Hall of Fame ! Key Takeaways you won't want to miss : (03:25) Lon shares the one thing the industry as a whole is doing pretty well in our evolving mediascape, and shares what could (or SHOULD) be done better. (05:12) From his position, Lon sees a lot of people making career advancements, on-air, in programming – or both! With budgets and openings shrinking, not growing, he notes some commonalities between those who are making moves and those who aren’t? (07:06) With the COUNTRY FORMAT experiencing fragmentation into Hot Country, Classic Country, Young Country, and others, Lon shares where he sees the format heading next. (09:43) So Lon reveals the first things he’d look at if he were taking over a Country radio station today, and what needed to happen to make it an even bigger inner?
S5 E175 · Thu, October 27, 2022
Holly O'Connor, Mix 96.1, Charlotte - Share the Scar, Not the Wound (and other great tips!)
Whether you’re considering moving your show to a new station, joining a media team, or trying to coach one as a Brand Manager/PD, this episode is for you! Earlier this year, radio morning star Holly O’Conner experienced It’s the end of one era…and the start of a new one. After stops in Ohio, Panama City, and a couple of stints in Tampa, she and co-host Miguel Fuller left mornings after seven years at Cox Radio’s Hot 101.5, and segued to iHeartRadio 's HITS96.1 in Charlotte. Holly considers Miquel her best friend and radio soulmate, and just before their move, Miquel was married to his husband Abe, with Holly performing the ceremony! In this episode, Holly shares: Valuable tips for moving your show to a new station and market What considerations to look for when ‘hiring a new boss’ (that is, consider a job offer) Future industry changes she’s preparing for NOW Key Takeaways Not to Miss : (01:50) Holly shares some of the considerations when moving an entire show to a new market. (03:29) Holly digs deeper into how she and Miguel first decided to team up and REMAIN a team as the show moved–even if that meant performing a live morning show from different locations. (06:24) From a morning host perspective, Holly offers some good pointers on what qualifies PDs/Brand Managers as good coaches. She also shares some of the best pro tips and pointers that she’s received. (09:50) By now, most good shows know that they need a strong online presence, including social media and their popular podcast, “ Miguel and Holly Uncensored ”. She offers a quick “How To” rundown on how the team divides responsibilities and the interesting criteria used to determine which content goes on your various platforms. (12:12) With the media revolution continuing, Holly shares her thoughts on the biggest industry changes of the past year...and reveals how she's preparing now for things she expects will be different in the next few years One Minute Martinizing: <a href="http://rhzrbbwk.podcastwebsites.com/one-minute-ma
S5 E171 · Thu, October 06, 2022
Radio's Secret Sauce--Storytelling | Guest Toronto's Leading Talk Host Jerry Agar
Nothing brings radio to life like 'theater of the mind'. Yet the Art of Storytelling is often overlooked by radio and podcast hosts. In this episode, Canada's leading talk host JERRY AGAR (based at CFRB NewsTalk 1010 in Toronto) shares some of the lessons learned after doing both music radio morning shows and years of talk radio including stints at Chicago powerhouses WLS and WGN , along with WABC/New York and others. Key Takeaways You Won't Want to Miss: (02:06) Jerry shares experiences from his days doing mornings on music stations to his transition to Talk -- and lessons learned along the way. (03:09) One of the things that has made Jerry an international standout personality is his ability to make the listener FEEL what he's talking about -- especially working in a more tightly formatted music position. (04:19) There are some or tips to help radio hosts get to the meat of the story and make the most of the time allotted. Jerry explains. (06:12) Next to the payoff, perhaps the most critical part of telling a story is the setup. Jerry explains various ways of getting into a story. (07:20) We also hear some signs of a really BAD Storyteller, and learn basic traps to avoid. Check out ONE MINUTE MARTINIZING here Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Return to Brandwidth on Demand episode YES! Send me the free SHOW NOTES preview email
S5 E171 · Sun, October 02, 2022
Radio's Secret Sauce: Storytelling | GUEST: Jerry Agar, CFTR, Toronto
Nothing brings radio to life like 'theater of the mind'. Yet the art of Storytelling is often an overlooked skill.
S5 E170 · Thu, September 01, 2022
Producing Success in Vegas! Guest: Stephanie Sidela
EVERY radio brand could benefit from having its own STEPHANIE SIDELA ! As Executive Producer for the Award-Winning MERCEDES IN THE MORNING SHOW on Mix 94.1 in Las Vegas , Steph is not just any large market superstar. Before moving to Vegas, she was at 96.5 WTIC in Hartford , handling the Craig and Company show with Gary Craig and Christine Lee . This was followed by a great stint with iHeart/San Diego. Being in Vegas, she’s exceptionally skilled at finding and booking celebrity guests and keeping the show organized. She's also is a master at social media, Event Management, and in her ‘spare’ time, she’s a burgeoning choreographer! As you'll hear, Stephanie brings her outstanding attitude, work ethic, energy, and attention to detail to radio—and provides pointers which ANY show in ANY sized market can learn from! Key Takeaways You Won't Want to Miss: (01:30) Steph shares how the MERCEDES IN THE MORNING SHOW works on Mix 94.1 in Las Vegas, and dissects her dual role as producer and ‘third mic’. (Spoiler alert: there’s a lot more, too!) (03:15) Anybody who wants to become a producer, HIRE a producer, or make a case to management why you NEED one won’t want to miss these insights! (04:04) Stephanie shares one SECRET TO RADIO SECURITY, which some people just don’t seem to ‘get’. (05:30) Steph offers some survival tips for shows that DON’T HAVE A PRODUCER! (09:57) The job of the producer at a top-tiered radio show continues to evolve. Steph shares how she sees it changing in the future. One Minute Martinizing - How to STEAL (the show...even if it's yours!) Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Return to Brandwidth on Demand episode https://bit.ly/BWODpod YES! Send me the free SHOW NOTES preview email
S5 E169 · Mon, August 15, 2022
Dwyer and Michaels: Rewriting Morning Radio Rules - and winning!
When it comes to morning radio, few do it as well as Dwyer and Michaels , based at 97X, WXLP in the Quad Cities. Now their show is heard on an ever-increasing " Family of Stations ", as well as their popular Podcast , Web page (which gets over 15,000 unique visitors each month) and Social Media accounts. Twitter - @2Dorks Facebook - @2Dorks Instagram - @2Dorks YouTube - Dwyer and-Michaels Key Takeaways YOU WON'T WANT TO MISS: (01:24) The team shares exactly WHEN they knew that this team concept was going to work? (02:22) As hosts of a multi-market morning show, Dwyer and Michaels reveal how they deal with having some many PD’s…and answer the question: do ALL of those PDs have your hotline number? (03:09) Dwyer and Michaels offer tips on what a station affiliate can and should be doing to take full advantage of their show, in terms of getting fresh liners and promos, tying into your promotions, and other opportunities. (04:32) This team shares the single best advice each they each have gotten for making radio a career. (06:15) Now that the show has a network, they share the biggest misconception of those who would like to be syndicated, but aren’t ‘there’ yet, Check out ONE MINUTE MARTINIZING: Clarity Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Morning Show Boot Camp <a href="https://musicmaste
S5 E168 · Wed, July 20, 2022
Radio's UNTOLD STORY: Sex, Drugs and Rock'n'Roll - Dwight Douglas was there...and tells all!
This time, we get the UNTOLD STORY of “Sex Drugs & Rock 'n Roll” from the vantage of one who witnessed the era from the 70s to the early 90’s. When it comes to radio, Dwight Douglas is a name you should know! After working on the PBS TV show Mister Rogers Neighborhood , he joined the American Broadcasting Companies (ABC) as they were developing their FM properties. Dwight then moved to Atlanta to join the largest radio consulting firm in the world, Burkhart-Abrams & Associates , where he later became president and worked with media companies around the world. During that 25-year period, he was instrumental in recruiting and coaching high-profile radio morning shows, including Howard Stern . After that, he moved to New York becoming vice president of marketing for a worldwide software company, while also producing a comedy website. Throughout his career, he has written numerous screenplays, magazine articles and is the author of several books. Since deciding to write full-time, he now lives in Venice on Florida’s Gold Coast. and has just released a semi-fictionalized account of how radio got where it is: Get your copy of True Radio Confessions: Sex, Drugs, and Rock ‘n Roll here! Key Takeaways You Won't Want to Miss: (04:07) First, Dwight explains how he arrived at the book’s title, and which network radio star helped him come to that conclusion. (04:34) Woven into the story of some true-to-live radio characters from the “WKRP era”, we also learn some fascinating radio history that explains how we got where we are today. (04:59) As a veteran of many radio wars, Dwight has worked with some of the most successful and long-lasting air talents and reveals some of the common traits they all shared – and what you can learn from them. (06:36) Compared to the “Sex, Drugs and Rock & Roll” era, Dwight explores whether consolidation, research, and corporate radio removed the ‘crazy’ out of radio. (08:01) In the book, one main character asks another, “Will FM Radio Kill AM Radio”, and the response is ‘ABSOLUTELY’. Today, Dwight ponders whether Streaming Audio, Podcasts, and uncurated home playlists will ever REALLY replace RADIO as we’ve known it? Read ONE-Minute Martinizing by Dave Martin (Th
S5 E167 · Tue, June 28, 2022
BS or Finess? Atlanta's Bert Weiss tells us YES!
Bert Weiss was born in Dallas, Texas . Starting small, the host spent a decade as a sidekick on different radio shows like “Kidd Kraddock.” After spending a decade as a sidekick, Bert moved to Atlanta and met Brian Phillips, who helped him start a new radio station on a new signal, Q100, and "The BERT SHOW" was born! Ironically, morning radio found Bert Weiss, not vice versa. Initially, Bert wanted to be a sportscaster. During college at San Diego State, the New York native who had moved to California as a child began working at a country radio station as a research assistant. “There was no sports department, but just having station letterhead could get me access to a sporting event,” Bert left college to pursue his radio career, which took him to Dallas and Washington D.C. before coming to Atlanta to helm The Bert Show for Q100 in 2001. The lifestyle and entertainment show airs each weekday from 5:30 to 10 a.m. and features a cast of four sharing their real-life moments and struggles, in addition to national entertainment news and celebrity interviews—all while serving up a boatload of humor. Bert also launched a podcast in 2014. Since its inception, the Atlanta-based show has grown considerably. Thanks to a dynamic cast of personalities and devoted listeners, it has sky-rocketed to one of the most highly acclaimed radio shows in Atlanta and has recently expanded to encompass has recently expanded to encompass markets like Dallas, Salt Lake City, Charleston, Nashville and many others. Key Takeaways You Won't Want To Miss: (03:15) After 20 years of winning with The BERT SHOW, he shares some of the top things that he attributes to such longtime success? (04:47) Now that he’s in upwards of 30 other markets, Bert reveals some of the biggest challenges shifting focus from doing a show for one market to hosting a network program. (06:09) Always experimenting with new tech, Bert gives us a sneak peek at how using Artificial Intelligence for Voice Work is becoming a reality, and where this technology lead us in the future! (09:04) Bert shares the biggest misconceptions of those who THINK they’d like to be in a bigger market or even hosting a network show…but aren’t quite ‘there’ yet, and how to preparefor the next level. (13:32) Bert reveals the ONE INGREDIENT that will determine whether ANY media team will make it or not. Check out ONE-Minute Martinizing Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster <a href="https://bit.ly/KipperSwag" rel="noopener noreferrer"
S5 E166 · Sun, June 05, 2022
Creating a Winning Mindset | Guest: Chuck Knight - PD, WINK, Fort Myers
When it comes to winning radio stations, few compare to Chuck Knight . Those who know him consider him the Master of All Formats. Chuck's a 9-time Marconi Award winner, was named one of Radio Inks Best programmers 7 times, and has an impressive roster of other awards. He’s perhaps best known for his 11-year stretch at Philly AC “B101” WBEB , teaming with the legendary Jerry Lee . Earlier, He programmed CHR at Saga’s Q102, Des Moines, then was promoted to their Columbus cluster where he programmed AC at Sunny 95 and oversaw their Classic Hits & Smooth Jazz brands. After a run as iHeartRadio's Regional Senior VP of Programming for the Austin/San Antonio region , he is now programming another noted station, WINK in Florida’s teeming Fort Myers/Naples market . Key points you won't want to miss : (01:58) Chuck shares his recipe take TODAY to create a top-rated, award-winning radio brand? (04:20) After working and WINNING with multiple formats in small, medium, large and major markets, Chuck shares some of the common traits at PD needs to coach a radio team to win in any format, at any level. (05:49) To win as much, and as long as Chuck has, clearly he has high standards for on-air performers…whether in-house, live or voice-tracked. He reveals what he looks for FIRST when considering a new on-air candidate. (13:33) Chuck offers suggestions for OMs or even cluster managers to consider first as they undertake the evolving challenge of juggling a short-staffed media cluster. (15:42) Among your awards is one for Community-based Website of the Year. As our industry focuses more on Branded Media Content , and not just “radio”, Chuck points out the content he values most in making a local radio brand relevant in the online space. One-Minute Martinizing - Preparing for Clarity Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop </u
S5 E165 · Tue, May 17, 2022
Radio's Relentless Reinvention - Guest: Jon Zellner, IHeartMedia President | Programming Operations
Jon Zellner serves as the President of Programming Operations for IHeartMedia’s National Programming Group. In this role, Jon oversees the division’s operations, covering 850 local radio station brands in 150 markets. Jon’s been recognized by Billboard , Radio Ink , FMQB and other industry publications as Operations Manager and Program Director of the Year …and has served on the Board of Governors for the Children’s Miracle Network and the faculty for the Conclave, the HD Radio Leadership Team and the National Talent Radio System, among others. In this wide-ranging interview, Jon shares behind-the-scenes insights on where he sees the industry going, and the best way for individuals to get there! Key Points you won't want to miss : (01:45) Jon answers a question most of us face: the secret to managing everything on his plate…(and, being a true radio person, does he ever “he ever turn it off”?) (03:28) Jon shares some of the similarities and differences between working with traditional broadcast, and evolving media tech platforms like satellite, streaming, and on-demand. (06:04) As media platforms morph in the minds of consumers, Jon clarifies how (and where) ‘local’ will be shaking out in the near term and how to make the most of it. (08:06)Jon outlines the skills, mindsets, and experience top managers are REALLY looking for in filling today’s key positions. (10:07) For someone just starting out in radio today, Jon shares things he knows NOW, that he wishes he knew back when he first started Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Throwback Nation Radio Return to Brandwidth on Demand episode YES !!! Send me the FREE SHOW NOT
Bonus · Sun, May 08, 2022
MOMinating Morning Ratings - Two Men and a Mom - Mix 101.5, Raliegh
As a morning show, “ Two Men and a Mom ” says a LOT…but not EVERYTHING about Ralieigh’s MIX 101-5 morning show. We share their bio’s and other links in the Show Notes, but get right to the good stuff, Brandwidth on Demand proudly welcomes Kyle Smelser , Bryan Lord , and Sarah King … MIX 101-5’s Two Men and a Mom ! Key Points You Won't Want to Miss: (03:19) The key to ANY great show is team chemistry. Hear how this team generated theirs and what they do to KEEP it growing every day. (01:49) Kyle, Ryan, and Sarah explain what their 3-person morning show has in common with “Braveheart” (06:10) You may be surprised at how this team overcomes “THOSE” moments, both on- and off-air! (8:09) Brian shares the inspiration behind their daily “ 60 Second Summary ” and the team shares other approaches to their online leadership. (11:55) Kyle, Ryan and Sarah share things they’ve learned that they WISH they could tell themselves when first starting out. Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Get the FREE BRANDwidth newsletter
S5 E164 · Wed, April 20, 2022
How LISA DENT Made Chicago Radio her "Very Own".
Lisa Dent has long been a significant and well-known presence in Chicago radio. She’s best known for her long run as morning host at WUSN 99.5-FM (US99), which garnered her a trophy case full of awards including Major Market Morning Show of the Year and induction into the prestigious Country Radio Hall of Fame. But as you’ll hear, her dream station was always “Chicago’s Very Own” WGN. A native of Rockford, Lisa began her radio career in Fort Atkinson, Wisconsin as a mere child back in 1981. Since then, she’s charmed radio audiences in markets including Minneapolis, San Diego, Seattle, and Houston. In 2002, she returned to her ‘home market’ of Chicago, hosting her dynamic run at then-CBS country music station US99, and IHeartRadio’s Country effort, Big 95.5. Her longevity, exceptional on-air work, and strong community involvement made Lisa Dent a household name in Chicago, putting her in the company of radio greats like Larry Lujack, Steve Dahl, Wally Phillips, Bob Sirott and John Records Landecker. Ironically, she works with Bob and John now every weekday at WGN. (02:25) Lisa shares when she FIRST knew ‘radio’ was going to be her thing – and WHERE she wanted to do it! (02:43) Working in all size markets, and for some of the best stations in the country, Lisa shares why she chose some stations over others, how things changed, and why she’s where she is now! (04:19) Lisa reveals the steps that have made her such a powerhouse in Chicago—on and off the air. (06:01) When a serious health issue hit Lisa, she re-evaluated a LOT, including how radio was treating women. Hear how it changed her career path going forward. (10:07) Along the way, Lisa’s won just about every award a broadcaster can, including induction into the Country Radio Hall of Fame. In this interview, she outlines steps other talents might consider to perhaps win some awards of their own! (13:15) In a reflective moment, Lisa offers things she knows NOW, that she WISHED she knew way back at her first stations like Fort Atkinson, WI and Rockford, IL. WGN VIDEO: Meet LISA DENT WGN AUDIO: Lisa's "Thank You Thursday " One Minute Martinizing by David Martin Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! <
S5 E163 · Sat, March 19, 2022
John Sebastian: Putting the "WOW" Back into Radio!
When it comes to radio innovation and turnarounds, there are few in the industry that can match JOHN SEBASTIAN . His name has become synonymous with turning around radio stations that are in dire competitive situations. He holds records for some of the best ratings turnarounds in history for every format that matters, and John has been acknowledged as an innovator, and at times a contrarian when it comes to radio programming. John redefined Country, virtually created New Age and Jazz, and introduced several incarnations of rock and Top 40. His ratings impact has been felt in markets like Los Angeles , Chicago , Boston , DC , Minneapolis, Seattle , and others. Now he’s back in Phoenix …and this time it’s not just a radio station, but perhaps the entire industry that is searching for a reboot . Younger people are gravitating away from 'radio' as a technology. Most formats don't want listeners over the age of 54. Yet one of the biggest, wealthiest audience segments is Adults 45+, who have time, money, and still choose 'radio' as a device. Listeners to this format and say "WOW". John explains how he came up with the " WOW FACTOR " and why it's leading to continuous #1 ratings in the target demo! Key Takeaways: (02:04) John reveals what he felt was missing when listening to pre-pandemic radio right before 2020. (09:52) John’s “ WOW Factor ” went on the air with the mission to play the best testing songs–drilling down on the 60s and 70s from every format covering the past 60 years. Clearly, the ratings speak for themselves, and John explains how the execution is playing out as the station evolves and where it can go next. (10:51) John illustrates his unique approach to on-air delivery, and details exactly what WOW is doing differently to be hyper-local and relevant to target listeners. (12:35) We hear reasons why “25-54” was never a great idea for radio, and why he’s upgraded the concept of WHO he wants to reach, and WHY. Up your career game with the latest ONE MINUTE MARTINIZING Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! <a href="www.musicmaster.com" rel="noope
S5 E162 · Sun, February 27, 2022
Adventures of a Voice-Over Guru - Guest: Lesley Bailey
Who in radio DOESN'T want to earn more income? One way for professional announcers is to use your voice. Lesley Bailey is an award-winning Casting Director, Voiceover Coach, Demo Producer, and Consultant who comes as a highly recommended Voice-Over coach in the inner circles of the industry. Now as head of VOICEOVER GURUS , Lesley helps voice actors bring out the magic while casting voice sessions for brands like AT&T , BMW , Dove , McDonald's , Verizon , Dunkin Donuts, and more. In this episode, Leslie provides basics that may not be obvious to radio talent, while offering those little "tricks" of the trade that she has gathered after two decades of working with the best producers, directors, writers, agents, and talent in the business. If you’re looking to enhance your portfolio of income streams or wanting to coach those who do, we’ve got ONE solution! Key Takeaways [02:09] For radio hosts, Voice-Over work is NOT the same as doing commercials at your station. Leslie shares the FIRST THING someone working in radio needs to know before trying to approach a major agency or brand. These tips may surprise you. [03:56] When a casting person like Leslie is looking for ‘the right’ voice talent, she reveals just what she’s looking for and explains exactly how a RADIO PERSON should package themselves to make the right impression on decision-makers. [05:31] We learn WHAT’S WORKING WITH DEMOS right now, as Leslie illustrates whether agencies want to hear complete spots, a quick-cuts montage, or something else. [07:19] There are lots of places where voice-over talent is needed that we may never even think of, but one hot area right now seems to be audiobooks. We learn how a voice-talent can prepare for reading books as opposed to spots…and how to they break into that field. [10:20] Leslie answers a key question: “Does a voice-over artist need an agent to get noticed?” Read One Minute Martinizing by David Martin Please help us thank these supporters who help keep BRANDwidth On Demand free! Musicmaster Radio
S5 E161 · Mon, February 14, 2022
One Show, Countless Awards, and now 550 Stations -- and Growing! Guest: Skip Mahaffey - K-LOVE Radio
SKIP MAHAFFEY is nationally known as one of America’s top Country Radio Air Personalities. His CMA and Billboard Award-Winning “ Skip Show ” has been a listener magnet for decades, winning in markets from Tulsa to Phoenix, St. Louis to San Diego, Los Angeles, Tampa, and Dallas. Since 2016, Skip has been the morning co-host of K-LOVE , America’s largest Christian Music radio network teaming with Amy Baumann for the Skip and Amy Show , now heard on nearly six hundred stations, up from the 250 when Skip last joined us on episode 34 ! This time, Skip reflects on how they’ve grown (while others have shrunk) – and what’s next! Twitter: @KLOVEradio FACEBOOK: @KLOVEradio Key Takeaways: [01:38] With radio revenues continuing to decline, Skip shares some insights into the differences between performing in commercial radio versus a listener-supported model in 2022. [02:57] Skip and his team have recently relocated the show from Indianapolis to Nashville. He explains the move…and one hidden benefit that may surprise you. [04:30] As an award-winning morning show, Skip reveals what talent managers should know about the ‘care and feeding’ of a strong morning team. [05:52] Skip’s radio brand has really developed into a multi-platform play with its strong online presence. He explains how database marketing has become an integral part of the growth strategy and what changes he sees coming next. [08:23] His morning show is on almost 600 stations now, but after individual market success in markets ranging from Tulsa to LA, Skip offers some great advice for someone in the early stages of their career who is eager to learn, grow and advance. One Minute Martinizing by David Martin Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster <a hr
S5 E160 · Wed, February 02, 2022
Radio Done Wright! Remaining Relevant in Today's Mediascape. Guest: Brian Wright.
Brian Wright is a radio veteran who has successfully served many companies as Program Director, Operations Manager, and VP of programming. He now heads his own firm, the Wright Media Group , where he has focused on building alliances with scores of stations in the US & Canada. He has found that talent coaching remains of premium importance, but points out that taking certain actions NOW can be the key to radio's ratings and revenue growth as our media landscape evolves. Brian shares examples of how stations that have implemented this focus, are now leaders in their markets, and how you can, too! Key Takeaways You Won't Want to Miss : [01:38] Brian takes us inside of one of the most interactive interactive radio stations in the nation, and shares things they are doing VERY right that your station could do tomorrow! [03:52] Whenever Brian FIRST checks out a new station, certain things things prove that they ‘get it’ versus those who REALLY need help. See how your effort stacks up! [06:44] As one who’s been involved in talent development of on-air performers and those who manage them, Brian shares some of the traits or characteristics that demonstrate a person has potential ─ and what are some warning sign ‘tells’ that they might NOT. [09:05] Turning to ONLINE skills, we hear how Brian notes how old-school radio job descriptions are evolving and points out things that broadcasters be fluent in doing ─ especially those who started BEFORE online was a thing? [13:05] Realizing that while there are still far fewer jobs in traditional broadcast, things ARE starting to open up as we put the pandemic behind us. Brian shares the advice he would offer to ANY person applying for a new position. Please help us thank these supporters: Musicmaster Music Scheduling | Radio Swag Shop Get our special FREEBIE HERE: Click for 22 Quotes from Seth Godin that EVERY Radio Person Should See in 2022 ! Learn more:
S5 E159 · Mon, January 17, 2022
Upping Your Radio Game | Guest: Harry Lyles
Harry Lyles is an accomplished multi-format programmer and is widely recognized as the foremost expert in all forms of Hip Hop, R&B, Rhythmic, Rhythmic AC and Gospel. As president of Lyles Media , Harry has been the programming partner for some of the most prominent broadcasting and media companies in the business. He’s well known for positioning companies for expansion and rapid development while helping broadcasters understand a better ratings story to help generate more revenue. Harry’s standout programming career is marked by cutting-edge strategies, stellar brand-building skills, and achieving and sustaining market share by building inspired station teams. When programming connects with your local audience, ratings and revenue will follow. In this episode, Harry shares insights to help radio people UP THEIR GAME for 2022, by focusing on some of the basics sorely overlooked in our era of consolidation, Key Takeaways You Won't Want to Miss (01:58) Harry discusses the very first signs he looks for to see whether a radio station is likely to succeed or not, and what to do about it. (04:02) Breaking some complex concepts into bite-sized doses, Harry offers some pointers from his Radio Ratings Problem Solving Method, and how “A Self Reflection” can be a good, easy and free starting point for anyone. (08:59) Harry reminds us of what Radio's first job should be, and provides some pointers on how to make sure your station is doing it. (Spoiler: Many are not!) (11:04) As a radio veteran who works with many stations in a wide variety of markets, Harry is consistently baffled by one key thing most broadcasters don't do. He shares how it can happen, and reminds us of a secret that will correct this and grow your career! Read Dave Martin's ONE-MINUTE MARTIZING on "INTENTION" HERE Brandwidth on Demand is provided FREE, thanks to these supporters: Musicmaster Music Scheduling The Radio SWAG Shop
S5 E158 · Sat, January 08, 2022
What Radio Will Sound Like in '22 | Guest: Sean Ross - Ross on Radio
Stay tuned...Notes to come!
S5 E158 · Wed, January 05, 2022
Radio Predictions for '22 you'd never expect - Guest: SEAN ROSS, Ross on Radio
Sean Ross is an undisputed industry expert on the music and format landscape—market strategy, the evolution of formats, and the evolution of radio programming in a world of audio choices. He’s programmed at the station level and worked in A&R for the recording industry. A longtime journalist coving the radio industry for Billboard , Radio & Records and others he now publishes the influential Ross on Radio column while serving as the Vice President of Music and Programming for Edison Research . In this episode, Sean recaps what radio went thru, with special emphasis on the double-whammy of more listener choice (due to emerging tech) , and the realities of Covid. Most importantly, he offers some solid points to ponder as you work your way through 2022. Key Points you won't want to miss: [01:25] Sean recaps some of the biggest radio trends from 2021. [03:42] No matter your format(s), every station has had issues in maintaining an audience the past year. Sean looks at the causes, and what to do about it. [07:14] Sean has been quoted as saying " With Great CALL LETTERS Comes Great Responsibility ". He points out some stations that are living up to this, and how they are doing it. [09:26] As we head into the third year of Covid, Sean reviews how stations handled Holiday programming and shares some surprises he found which may impact us next December. [10:18] As a born musicologist, Sean shares where he anticipates music to be heading in the next 12 months, and explores things local radio can be doing that services like Apple, SXM and Spotify simply cannot do. Free BRANDwidth Bonus: 22 Quotes from Seth Godin that YOU'LL want for 2022! Get your FREE BRANDwidth Bonus HERE: This time, One Minute Martinizing explores HABITS for the New Year
Bonus · Wed, December 15, 2021
How to be a PERSONALITY MAGNET in 2022 | Guest: Tracy Johnson
Just in time for the holidays, morning radio coach and mentor https://tjohnsonmediagroup.com/about/tracy-johnson/ (TRACY JOHNSON) is back, with MORE TIPS to make your show a winner in 2022! He's also bringing back the popular "BRANDWIDTH SPECIAL", where his PERSONALITY MAGNET prep service is only $125 for the full year...just pennies a day! Get thehttps://kippermcgee.lpages.co/bwod-personality-magnet-holiday_special21/ ( PERSONALITY MAGNET SPECIAL HERE)! Even though we need to be doing more for our stations with fewer resources, Tracy points out that have SUPERIOR PERFORMANCES are still the quickest way to RATINGS and REVENUE success. Some key points: [03:42] Tracy's first Morning Show resolution for 2022 is to take a minute and redefine what your show is TODAY, and the best ways to interact and engage with your audience. [05:25] Tracy shares some of the basic universals which EVERY show should be considering as we head into 2022. [06:50] Even as we continue to navigate the Pandemic, Tracy shares some common threads that winning morning shows have which others may be overlooking -- when listeners need them most! [09:50] As we try to move beyond the impact of Covid while staying aware of evolving concerns, many shows are hitting a wall when it comes to generating unique, topical and relevant ideas. Tracy shares how his clients are overcoming that mental block. In ONE-MINUTE MARTINIZING, Dave Martin also shares thoughts on http://rhzrbbwk.podcastwebsites.com/holiday-bonus-how-to-become-a-personality-magnet-in-22-guest-tracy-johnson/ (LIFE PREP)!
S5 E157 · Fri, November 19, 2021
Multi-Media Multi-Tasking for Fun and Profit - Guest: Annaliese, 97.3 The Eagle, Norfolk
If you're not familiar with the name ' Annaliese ', stay tuned! Annaliese Lemieux-Kaplan has just recently joined co-host Cash at top-rated country station, 97.3 The Eagle , in the Norfolk/Virginia Beach/Newport News market (#45). Previously, she served as morning co-host and Music Director at WQMZ Z95 in Charlottesville VA, and Afternoons at WXZO/The New Hot 96.7 in Burlington VT. In addition to radio, Annaliese has run her highly influential lifestyle blog Southern Belle in Training since 2012. [01:36] Most of us have a slightly different introduction to radio. However, Annaliese shares one of the most unusual introductions to her first radio career that we've gotten in 5 seasons! [02:38] Annaliese has some great tips on handling multiple roles in some VERY different markets, and shares the FIRST THINGS she wants to know about the market, the audience, and the station? [03:45] Having just teamed up with her current partner, Cash , Annaliese offers some things YOU should look for (including some red flags to consider) before signing on with a new show. [05:23] Realizing that listeners have more and more options to get audio content including MUSIC, Analiese shares some recommendations that ANY station can do. [07:08] Analiese tells us about her blog, Southern Belle in Training , and how that fits into her personal online strategy as an air talent from Vermont, now on the air in Norfolk -- all the while generating extra income See Dave Martin's ONE-MINUTE MARTINIZING Here!
S5 E156 · Mon, November 08, 2021
How to Break Through in a SHADOW MARKET | Guests: Kelly & Wood, WILD Country 99, St. Cloud, MN
Radio can be challenging enough in any town, but hosting a top morning show when your market is in the shadow of a Top 15 market adds a whole new level of competition. That's where KELLY & WOOD come in...to WIN! Based at Leighton Broadcasting's WILD COUNTRY 99 . Kelly Jordan has been in mornings for a while, but Matt Wood is a recent addition, from his 'other job' as Sports Director for the cluster. In this episode, they offer some great tips on putting a winning morning show together, while wearing multiple hats in today's consolidated radio...and all the while keeping their eye on the prize of WINNING in their market, despite the bigger market signals that can penetrate their hometown. Key points you won't want to miss : [02:53] St. Cloud can be a unique market – serving its own area, yet living in the shadow of the Twin Cities of Minneapolis and St. Paul. And consolidated radio means everybody is wearing more hats (or headphones) these days. Kelly & Wood share a typical day and share tips for making it all work. [04:42] As a fairly new morning team, they share some invaluable tips on creating a new morning show on the fly -- and making it work! [08:17] Living in a medium market while also working on multiple stations, Kelly & Wood offer helpful tips on whether to adjust their ‘on-air’ persona or just showcase different sides of their personalities. [07:09] We get some great tips for anyone trying to break into the business or advance their careers today? [14:01] Kelly & Matt each share lessons learned, and how it's evolved WHAT they do differently today, and HOW they now do it! See more Show Notes, including Dave Martin's " One Minute Martinizing " HERE ...
S5 E155 · Mon, October 25, 2021
Gene & Julie | Life, Love and Livelihood...(AFTER Radio!)
THEY’RE MARRIED, WORK TOGETHER AND HAVEN’T KILLED EACH OTHER! When Gene and Julie Gates got married in the middle of Grand Central Terminal, the New York Times covered the story. When Oprah Winfrey heard about them, she booked them on TV. Gene & Julie hosted an award-winning American radio show in markets like Raleigh, Atlanta, San Francisco, LA, and for 8 years, took over for the legendary RON CHAPMAN at KVIL, Dallas . The NAB awarded them radio’s “Oscar”, the Marconi Radio Award . Like so many quality, veteran shows, the budget monster struck, and they were out of a show. Faced with family and life considerations as well as making a living, they took the brave and dramatic step to create a highly successful LIFE AFTER RADIO . Key points you won't want to miss: [02:04] Gene and Julie explain their decision to step away from radio -- at least for a while. [04:21] You may be surprised at how many radio skills are really transferrable 'in the real world'. Gene and Julie explain how this has really worked to their advantage! [06:52] Gene and Julie also share some great options for RADIO PEOPLE who may have a hidden talent or skill that can become a profitable SIDE HACK. [08:10] Now out of radio, Gene and Julie share their view of radio from a listener standpoint...and their observations may surprise you. [11:58] Gene and Julie discuss whether they'd consider returning to radio now, and what RED FLAGS they'd be looking for. Check out ONE MINUTE MARTINIZING here !
S4 E154 · Mon, October 18, 2021
Fred Jacobs Reveals Local Radio's New SUPERPOWER
If you’re serious about radio, audio and media as part of your career, chances are you’re familiar with Radio Halll of Famer FRED JACOBS . After a spectacular career in programming, he founded Jacobs Media in the '80s. With the arrival of digital media in the ’90s, Jacobs pivoted toward new media, starting with nationwide Techsurveys that helped identify changing audience tastes. In this episode, Fred reveals ONE saving grace for traditional media. The game plan is simple. The solution is 100% logical. The question...will anybody DO IT?
S5 E153 · Thu, October 07, 2021
YOUR Pathways to Success - Guest: Loyd Ford
Loyd Ford has programmed successful radio brands in small, medium, large, and major markets across the U.S. and worked for a wide variety of broadcasters for several decades. His firm, Rainmaker Pathway Consulting Works offers strategic branding and programming solutions, in a hybrid approach that encourages ratings and revenue success with innovative strategies, ideas, and execution. You may have seen his writings in Radio Ink and other publications, including his blog. He is also frequently found on Clubhouse, where among other things, he hosts the weekly "Encouragers" series with former Brandwidth guest Skip Dillard from HOT97FM and WBLS in New York.
S3 E152 · Mon, August 30, 2021
Guest: Rick Rumble, WNOR, Norfolk | For 25 Years: How his show THRIVES While Others DIVE
He considers himself an all-pro smack-talker, but after 25 years as morning host at FM99, WNOR, Norfolk , RICK RUMBLE is so much more! He does voiceovers for radio, tv, the internet -- maybe even the DVD that comes with your lawn tractor...you name it. Rick’s credits include ESPN , McDonald's , Ford ...and he still finds time to write comedy for a service that supplies 600+radio stations, both domestic and international. Plus, he hosts the annual "Battle of the Bits" at the annual Morning Show Boot Camp! He’s that rare combination of immense talent, unmatched work ethic, and exceptional character that makes him one of the best in the business.
S4 E151 · Mon, August 02, 2021
Best Job, NEXT Job - Guest: Rob Barnett
Rob Barnett is a headhunter, management executive, author, podcaster, and entrepreneur. As founder of Rob Barnett Media , he has discovered, hired, and led hundreds of talented creators and executives in senior management roles at MTV , VH1 , and Audible/Amazon . After a distinguished programming career, Rob was named President of Programming at CBS Radio before starting his firm. A digital pioneer, he founded My Damn Channel , one of the first original online studios and networks. Representing diverse careers, companies, and opportunities, Rob's multi-platform content and no-nonsense approach inspire people to define and sell their best professional brand. For radio people at any career stage, Rob's new book Next Job, BEST Job will save you months of wasted time surfing random job postings and uploading resumes into oblivion. His new process gives you the end-to-end tools to find the work you wan t. In this episode Rob shares highlights with us! One Minute Martinizing explores Finding the RIGHT Job . Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email
S147 E4 · Mon, July 19, 2021
Back to Radio's FUTURE - Guests: BJ Shea & Steve Migs, KISW/Seattle
As we discovered in our VERY FIRST EPISODE, there’s a reason that BJ Shea has become one of America's iconic morning hosts. At KISW, Seattle with partner Steve MIGS, they did the impossible: replacing Howard Stern and INCREASING THE RATINGS. Since then, the station has enjoyed dominance at or near the top of the ratings, and easily outperforming in its target demo book after book. We thought it would be interesting to bring BJ back, along with partner Steve Migs, to explore what has changed in the four years since his first appearance, and how their show has evolved since then ─ especially after COVID-19 hit…and Seattle was confronted with some of the greatest social unrest ever. Complete show notes: https://bit.ly/BWODQ3
S149 E4 · Mon, June 28, 2021
Bridging Radio's DISengagement Gap - Guest: Dave Van Dyke, Bridge Ratings Founder & CEO
Dave Van Dyke was raised in radio, showcasing talents on-air…in programming, sales, marketing and research. For over two decades in some of radio's top leadership postings such as VP at KCBS/Los Angeles along with senior management positions at Westinghouse, Viacom, Infinity and ABC Radio Networks. As you'll hear, this guy knows his stuff, and is now is company Bridge Ratings is focused on every facet of radio and Internet audience engagement. Dave is widely regarded for his ability to forecast and gauge media trends, as they happen in real-time. Bridge Ratings conducts various studies which are available to the public which help determine the impact of our constantly evolving media landscape, and the impact on listener's time with radio. Above all, in this episode, Dave shares some steps broadcasters can take to increase the reach, impact, and revenues of a media brand by embracing the impact of all branded media platforms. This episode made possible by MusicMaster and Personality Magnet Show Prep. Visiting these links helps keep this podcast free to you!
S4 E148 · Mon, June 07, 2021
Rediscovering Radio's Forgetten Secret Weapon - Guest: Skip Dillard, WBLS & HOT 97, New York
Skip Dillard is one of America’s top radio execs. He’s worked in Detroit, DC, and San Francisco and recently wrapped up his 12th year as Operations Manager for Emmis/New York, where the legendary WBLS 107.5 is currently ranked Top 3. In addition to radio, Skip served as Top 40 and Urban managing editor for Billboard’s Airplay Monitor and has received impressive honors including frequent appearances on Radio Ink’s "Top PD's in America" . He also received the Proclamation of service to New York State and New York City Hall and chairs the "Broadcast Subcommittee" of the FCC’s Advisory Committee for Diversity and Digital Empowerment . This past January 2021, Skip began his next challenge, transferring out of programming to take on a new role as the newly appointed VP of National and Community Partnerships for Hot 97 and WBLS . KEY TAKEAWAYS : Skip shares the key traits that determine the superstars of tomorrow. He also reveals some of the investments superstar talent and programmers should be making in themselves and their own career success. Skip also outlines some of the ways that HOT 97 and WBLS connect with their listeners, and shares some major takeaways for ANY radio station in ANY format.
S4 E147 · Thu, May 20, 2021
Balancing Budgets, Broadcasting and Babies – Guest: Leigh McNabb, OM Des Moines Radio Group
It’s something to which many women of young children can relate: balancing work and home life. In fact, today’s guest says she does nothing but work and mom…work and mom. Hard to argue, since Leigh McNabb had her first baby about the time she became OPERATIONS MANAGER for the 10-Brand Des Moines Radio Group. THEN, she had TWINS… within the same calendar year! Leigh has over two decades of commercial radio experience where she hosted a #1 rated morning show and programming a #1 rated radio station with stints in markets like Champaign Rockford and Kansas City before moving home to Des Moines, where she’s again making her mark. HIGHLIGHTS YOU WON'T WANT TO MISS: (2:09) As a veteran broadcaster, OM, PD and host, Leigh offers some advice for people starting out in the industry today to help them succeed in tomorrow’s media world. (3:57) Leigh describes being a first-time multi-mom as she was arriving in a new market. We learn what Leigh looks at first when entering a new market, and shares some of the INITIAL THINGS she looks at to evaluate the current situation and staff! (6:31) With the pandemic nearing the rear-view mirror, Leigh notes how this experience may change what she’ll be looking for in future applicants (9:18) With Leigh’s impressive track record, clearly she’s worked with some exceptional people and some ‘not-so-good’ bosses, too. She reveals what they did and HOW they did it, all to make her a better radio pro. (13:07) Leigh shares critical tips for an employee who wants to make themselves INDISPENSABLE now, and be ready to move up through the ranks at a good company.
S4 E146 · Mon, May 03, 2021
In POD we MUST. Guest: Steve Goldstein, Founder & CEO, Amplifi Media
Steve Goldstein is a recognized leader in audio programming, marketing, and management. As the Founder/CEO of Amplifi Media; an audio innovation firm that offers services such as counseling, production, and marketing of podcasts, Steve serves as an advisor to many companies such as ABC News , NBC Television , Skyview Networks , and Dave Ramsey Media. Steve is a recognized leader in audio programming, marketing, and management, who regularly speaks at major conferences including RAIN Summits , Podcast Movement. The Worldwide Radio Summit , and the recent Talk Show Boot Camp (where we ‘borrowed’ the title of this episode) . Steve gives regular advice on how to improve monetizing audio content on Blogstein , Amplifi Media's Blog. Highlights you won’t want to miss : (2:10) Steve delves into the reasons (or excuses) why MORE broadcasters haven’t embraced podcasting as a way to expand listener access and ad dollars. (3:09) One broadcaster recently reached a milestone with over a BILLION downloads. We hear who it was, what makes their brand special, and how the podcast brings in a different audience than the radio show. Most importantly, Steve outlines what local radio learn from this success (4:45) Noting that FACEBOOK has been reluctant to post audio, but being forced to consider it, especially with the arrival of the ‘real time’ interactive CLUBHOUSE app, Steve shares how do he anticipates legacy platforms like Facebook, Instagram and Twitter may respond. (7:01) We’ve heard a lot about the 2 million podcast titles currently available. But Steve recently noted that the number of ACTIVE podcasts is a bit smaller. Steve shares what he’s seeing in current numbers and what trends he sees emerging for radio pods. (9:41) For the stations that have not yet gotten the memo on the power of podcasting for ratings and revenue, Steve offers some thoughts on how they can start. One Minute Martinizing : If you’ve got a minute, we’ve got a minute for you <a href="https://brandwidthondemand.b
S4 E145 · Mon, April 19, 2021
Life Beyond Radio - Jeff Rowe
As a recovering broadcast trendsetter. today’s guest has s extensive media experience consulting on-air, print and online media companies. After stints at VH-1 and NBC, JEFF ROWE worked at various online firms, including AOL where he was Executive producer and helped create TMZ-dot-com. He was also involved in several HD-TV projects. He works with NPR and Member stations on creating best practices for programming, on-air promotion, and the local presentation of Morning Edition , All Things Considered , and newscasts. Now, after founding various internet startups, he’s focused on Hollywood, producing “ ROCK CAMP: THE MOVIE ”. Today he tells us about life AFTER radio…the on-air performer formerly known as “Dallas Cole” ─ JEFF ROWE ! See ROCK CAMP: The MOVIE: https://www.rockcampthemovie.com/
S4 E144 · Mon, April 05, 2021
Randy Lane Reveals PROVEN WAYS to UP YOUR Radio GAME (...and INCOME!)
After ten years of too much fun on the air, consultant Randy Lane brings the perspective of a Program Director at Star 98.7/KYSR Los Angeles where he created the first successful major Modern AC, Q101/WKQX Chicago , and WRQX/Washington D.C . He has also been a General Manager and has collected numerous industry awards including Billboard’s “Consultant of the Year” for Adult Contemporary and Top 40. The Randy Lane Company has the mission of, “creating brand depth for radio stations by developing personalities that generate ratings and revenue.” In this episode, Randy shares his thoughts on what emerging skills a winning host or PD will need to master, and what to prioritize to really be prepared to dominate in the future of audio. His post-pandemic predictions may surprise you!
S4 E143 · Mon, March 22, 2021
5 Ways to Promote Your Show (for NO COST!) Guest: Mark “Hawkeye” Louis, KSCS, DFW
Hawkeye in the Morning , (Mark “Hawkeye” Louis) has DFW’s longest running FM morning show at New Country 96.3/KSCS.. He’s a Billboard Magazine winner, the Academy of Country Music’s Air Personality of the Year and a member of the Texas Radio Hall of Fame. After years on the air with Dallas legend Terry Dorsey , and now with co-host Michelle Rodriquez , Hawkeye epitomizes how a top-rated morning show can lead in community events and maintain a massive online presence. He’s also a MASTER MARKETEER! In this episode, Hawkeye shares secrets to leverage YOUR media brand into extra income!
S4 E142 · Mon, February 22, 2021
Branding: Your Station, Your Career or BOTH? Guest: Marketing & Media Guru TOM ASACKER
Often described as a catalyst and nonconformist, branding expert Tom Asacker writes, speaks, and coaches Fortune 500 companies about radically new practices and ideas for marketplace success in times of uncertainty and change. He is a former GE executive, recipient of the George Land Innovator of the Year Award, and cohosted Media Unplugged with media researcher Mark Ramsey. Insights you won't want to miss: (1:57) From Covid to civil unrest, we live in interesting times…Tom predicts that no matter what ‘it’ is, it will change the world. We ask Tom what this means for the notion of BRANDS and branding in general, and specifically...MEDIA BRANDS? (5:59) We learn why only the CREATIVE survive and explores ways that radio people can harness creativity to remain relevant enough to KEEP their audiences. (8:07) Tom reveals how today's successful brands differ from others ─ and what that means for future marketing and advertising – especially in an audio medium? (9:51) We learn the key questions Tom thinks traditional broadcasters should be asking themselves now to be ready for our increasingly ‘on-demand’ mediascape. (11:44) Tom shares the marketing concept of “TILT”, and explores whether we've reached it in media?
S4 E141 · Tue, January 26, 2021
Go Syndicate Yourself! Guest: R Dub!
R Dub ! is the creator, producer, and host of the internationally syndicated radio show, Sunday Night Slow Jams , currently heard on over 200 radio stations in 14 countries. He started the show when he was just 16 years old, and has gone on to win numerous industry awards, and has been nominated for Billboards Music Director of the Year three times. His second passion is travel: he's currently on a mission to see all 193 countries on the planet…which he’s on pace to do in the next two years. He pitched his concept on SHARK TANK , and just released a book, “ GO SYNDICATE YOURSELF”, from Local to National: Six Steps and Countless Secrets to Radio Syndication . In his spare time, he also programs Z90 and Magic 92.5 in San Diego, where he also handles afternoon drive.
S4 E140 · Sun, January 10, 2021
Connecting Your Digital Dots for '21 - Guest: SETH RESLER
Seth Resler is a 20-year broadcasting veteran who worked on the mic and behind the programming desk in markets ranging from Providence, St. Louis, and Seattle to Boston and New York City. He also did radio in Silicon Valley before crossing into online marketing. Now, as the “ Digital Dot Connector” for Jacobs Media , Seth works with radio stations across the U.S., helping them design and implement action plans that combine websites, social media, email marketing, SEO, content marketing, lead generation, and other online tools. Seth's blog: https://jacobsmedia.com/author/seth-resler/
S3 E139 · Thu, December 31, 2020
The Magic Behind MusicMaster - JOE KNAPP, Founder & President
In this bonus episode, Musicmaster Scheduling Founder & President JOE KNAPP returns to share what prompted him to focus his programming, music, and engineering chops on a futuristic approach to scheduling music with (…gasp!) a computer. He shares some of the initial objections to using a software program inside a radio station ─ and how some radio people still exhibit those prehistoric concerns. He outlines the initial priorities in a pre-Windows computing world, and how Musicmaster has evolved to multi-faceted, the any-platform/any-device resource it has become. Joe also shares some of the ‘secret sauce’ that has made MusicMaster the world's leading music software, including a focus on superior station support and the ongoing training they are noted for.
S3 E137 · Mon, December 21, 2020
What Will RADIO Sound Like in 2021? Guest: SEAN ROSS
If you're wondering what a post-pandemic musicscape will be like in 2021 and beyond, you've come to the right place! Sean Ross is an industry expert on music,, the evolution of formats, and the evolution of radio programming strategy in a world of audio choices. He’s programmed at the station level and worked in A&R for the recording industry. He now serves as Edison Research’s Vice President of Music and Programming . A longtime journalist coving the radio industry for Billboard, R&R and others he now publishes the influential ROSS ON RADIO newsletter
S3 E136 · Thu, December 03, 2020
Why ROULA Rules Houston
Roula Christie has a storied career in radio. Beginning as an hourly employee answering request lines at a hometown station, she moved to morning show host in a top 10 metro. Along the way, she’s been an integral part of a team that was named Station of the Year, took home a Marconi Award , and she received named MIW Airblazer of the year by The Mentoring and Inspiring Women in Radio Group, the MIW. After dominating mornings at stations like Q102, Philly and her current home KRBE, Houston , she’s just rolling out the nationally syndicated WEEKENDS WITH ROULA program thru Westwood One.
S3 E135 · Fri, November 20, 2020
ACE & TJ - Getting BACK to Radio's Future
David Cannon and Ritchie Beams have been Ace and TJ since the early 90’s when – as the only two single guys on staff – the Louisiana natives were paired up for the first time on a local Top 40 station near their hometowns. They moved from nights to mornings, then on to Baton Rouge, then to stations in Huntsville and Birmingham in Alabama, before being hired to do a morning show in Charlotte. Ace & TJ were eight-time nominees for CHR "Personalities Of The Year" , and now host a hilarious network show originating from there. In this episode, they share their journey, how they’re staying ahead in content and marketing, share the secret appeal of the “ ACE & TJ Button ” ─ and more! http://acetj.com/
Bonus · Mon, November 09, 2020
Winning in the new ABNormal - Guest: LEIGH JACOBS, Co-Founder, NuVoodoo
Why were the recent political polls so far off again? What does this mean for radio measurement and ratings? We ask Leigh Jacobs, a prominent research and perceptual wizard why, and what radio can do about it. Leigh got his start with a 15-year career as Program Director for AC, Hot AC, and Classic Rock stations in Louisville, Detroit, Baltimore, and Philadelphia, and for iconic talk station New Jersey 101.5. After nearly a decade as EVP of Research for Critical Mass Media for nearly a decade, VP, Research, for the Tribune Company. Now, as EVP and co-founder of NuVoodoo Media Services he heads the company’s perceptual studies services, analyzing consumer research for radio stations and other media.
S3 E133 · Mon, October 26, 2020
Special Guest: Seth Godin - The Practice (of making great radio!)
We didn’t get into radio to make average audio for average people. Master Marketer SETH GODIN shares why we don’t have to. This best-selling author ( Permission Marketing , Tribes , Purple Cow, and others) shares an elegant gameplan that inspires radio people and other creative types to stretch and commit to putting our best work out into the world. Despite budgetary pressures that can make our industry seem like it’s racing to the bottom, in this interview Seth assures radio people that there IS a way to do the work we want to do ─ and gives us some great tips on HOW. It just takes The Practice. https://www.sethgodin.com/ https://www.akimbo.link/
S3 E132 · Mon, October 19, 2020
BEYOND Powerful Radio - Guest: Valerie Geller
Valerie Geller is president of Geller Media International , a broadcast consulting firm, which has trained broadcasters throughout the world at more than 500 stations in 27 countries, including the BBC, NPR, CBS Radio and more. She’s the author of three books about radio, and her latest, BEYOND POWERFUL RADIO is about to be released in Audible form. With radio facing the triple-whammy of COVID, the local ad economy, and fewer people expected to do more, Valerie shares some stations that have really handled the pandemic well and she explores how a local PD or HOST can (and should!) ‘triage’ duties; to ensure continued relevance as we pivot to media’s ‘new abnormal.
S3 E131 · Thu, October 01, 2020
Guest: Musicmaster's JOE KNAPP: Common Sense, UNcommon Insights
If the name Joe Knapp rings a bell, it will be properly sound coded, categorized, and separated from other plays, since he is the ncer and creator of Musicmaster ...the world’s most popular music scheduling system. On the station side, Joe has been a chief engineer, PD and air talent for various stations throughout the midwest including the legendary WZUU FM & AM in Milwaukee. Then, he was challenged to solve a programming problem, and ended up building a better mousetrap…known as Musicmaster ! In this wide-ranging episode, Joe reflects on the reasons he was first drawn to radio, to some of the biggest tech changes he sees on the horizon. He also shares his perspective on how radio is likely to operate in the “new Abnormal” and explores the skill sets that will be needed for success in the future.
S3 E130 · Mon, September 21, 2020
How LA's Robin Bertolucci: Wins at Radio by LISTENING
Robin began her radio career at KGO San Francisco working under Jack Swanson. She was then hired to program KOA Denver. Later, when former KFI needed to find their next PD, Robin was the obvious choice. Since then, she’s kept the ratings high, helped steer KFI through a couple of snags, won some awards for the ongoing commitment to public affairs, the community and education, and keeps the promise of “More stimulating talk radio.” In this episode she also shares ALL the things she listens to (besides the radio) that help keep her stations on top.
S3 E129 · Thu, August 27, 2020
Hear. There. Everywhere. Guest: Steve Goldstein, Amplifi Media
Steve Goldstein is recognized as a foremost audio innovator and thought leader in programming, marketing and management. His track record of success spans virtually every major radio format for some of the nation's top broadcasting companies. Steven has created and developed numerous successful radio brands and nurtured and advanced local and national talent. After holding on-air positions at several local radio stations, networks including The NBC Radio Network , and ABC Radio , he was a co-founding partner in Saga Communications , serving as Executive Vice President and Group Program Director from the company's formation in 1986 until 2015, when he founded AMPLIFI MEDIA. Steve now helps media brands create, develop, and monetize "original branded content” on any number of platforms…and is instrumental in creating winning recipes with audio ingredients. https://www.amplifimedia.com/
S3 E128 · Sun, August 16, 2020
Guest: Holland Cooke - Focused on Radio's BIG Picture!
For several decades, the term “Mainstream Media” has been weaponized, first by scrappy fringe voices railing against legacy networks and newspapers; and more recently by cable outlets like FOX News and MSNBC. Our guest finds this ironic since ratings qualify them as “mainstream.” And, in his view, the obsolescence of the term has never been more painfully obvious than lately, especially during the George Floyd episode. Holland Cooke is a media consultant, working at the intersection of radio and the Internet. His Website: https://hollandcooke.com/ His book: https://bit.ly/HollandCookeGreatestHits
S3 E127 · Thu, August 06, 2020
Untold Story…Why HOT AC Keeps Beating Country in Nashville. Guest Barbara Bridges, OM - WJXA/Mix 92-9
You may wonder why Mix 92.9 has been the perennial ratings leader in Nashville, and how they maintain their market leadership. The reasons are not always obvious. And you heard right…it’s not even a Country station! WJXA & WNFN OM Barbara Bridges been named one of the top 50 Programmers in the nation four times by Radio Ink magazine and has been featured in Billboard and numerous other publications for many things, including her understanding of the relationship between sales and programming. She knows how to win in revenue as well as ratings…and you’ll learn some concepts you can put in place tomorrow!
S3 E126 · Mon, July 27, 2020
Ways to Know What's Next - Guest: Buzz Knight
When we want to find out what’s happening next in radio and the audio space, there’s a reason so many media pro’s contact BUZZ KNIGHT . As the CEO of Buzz Knight Media , he specializes in providing strategic insight and guidance for media brands to achieve their rating and revenue goals ─ but that’s just the start! Buzz got his start in radio & has used it as a springboard to gain proficiency in other spaces. After holding a variety of positions ranging from on-air to Brand Manager/PD, SVP of Programming and EVP Strategy and Innovations for high profile companies like Saga, CBS, Greater Media and most recently, Beasley Broadcasting , Buzz has deep experience and a strong affinity for audience measurement including the ratings, as well as insights into mobile, social, and the connected car. He also shares insights regularly in Radio Ink, and on his own podcast, BUZZ CUTS . And this episode, he shares them with YOU!
S3 E124 · Mon, July 13, 2020
Wilhite & Wall - Network Radio IS a CONTACT Sport!
Darren Wilhite and Tim Wall have been doing radio together for almost 25 years. They’ve got a couple of CMA Awards and can boast having the highest-rated morning radio show in the country. They’ve met just about every music artist they play, and likely have a story to share about each encounter. Their brand of humor can be pretty twisted, yet most stories don’t include police being called. In this episode, they share their view on the changing industry, how a network morning show fits in doing multiple formats at once, and how affiliate stations can make the most of ANY network show. They also offer tips for anyone considering starting their own show.
S3 E124 · Tue, June 23, 2020
Moving INTO a Crisis - Guest: Randi West, PD WRMF, West Palm Beach
Randi West has been entertaining radio audiences for more than 20 years. While she’s been on-air for most of her career, Randi’s also handled Music, Promotions, Marketing and more during stops in Illinois, Ohio and North Carolina and most recently Tampa. No sooner does she accept the primo position of PD at Hubbard's WRMF, West Palm beach that the nation locks down to fight the Pandemic. Add a few Hurricanes and Randi is just now entering the building! Hear how she managed it all -- mostly by remote control, and how lessons learned will make her team even stronger!
S3 E123 · Tue, June 09, 2020
Forecast to Win | Guest: Meteorogist John Weatherbee
John Wetherbee is familiar to audiences all over the country for years as a Radio and TV personality, radio PD and GM. He’s even in the Georgia Broadcast Hall of Fame. Now as an AMS certified meteorologist, his RADIO WEATHER SERVICE provides a one-of-a-kind, customized lifestyle weather forecasts to nearly 200 different radio stations and three networks. In this episode, John shares how listeners are depending more on local radio for information, and how your station can make the very most of your outsourced content providers ─ and why you should! FREE! Get John Wetherbee's Guide to Severe Weather Coverage This episode made possible by MUSICMASTER. See how they can help your station through the current weirdness: h ttp://www.musicmaster.com/?bwgs1
S3 E123 · Mon, May 25, 2020
Rx for 'Rona Ratings? Guest: Charlie Sislen, The Research Director Inc.
We’ve all felt the impact of the coronavirus. We’ve seen what’s it meant for our operations, promotions and revenue. Now, veteran ratings expert Charlie Sislen reveals what his firm, The Research Director, Inc is seeing in early PPM breakouts, and shares what is likely to happen next, both in metered and diary markets. Click here for free show notes
S3 E121 · Mon, May 11, 2020
Secrets of Staying #1 | Guest: Helen Little - 106.7 LiteFM/New York
It’s not every day that we get to hear from America's top-rated midday host, from America’s #1 Market. HELEN LITTLE of New York City’s 106.7 LiteFM takes us inside a workday that includes both show and life prep necessary to entertain millions of listeners while they work. She’ll also voice a show for Philly’s 106.1 The Breeze. In non-COVID times, between station events, concerts, and client events, her days can easily stretch 18-hours. She also hosts one of America’s first podcasts, The Public Library . Helen has learned a LOT along the way and shares her secrets to connecting, wherever her audience is whether on-air, online, or (quarantines permitting) on location! Get complete show notes HERE .
S3 E120 · Mon, April 27, 2020
Playlists Repeat. So Does History. Radio Lessons Worth #REDISCOVERY | Guest: Gary Berkowitz
The name Gary Berkowitz is synonymous with winning radio. On the station side, he’s been involved in every aspect of programming and managing some of America's most successful radio brands. Gary was the founding Program Director at the legendary PRO-FM , Providence. He transformed WROR, Boston from an Oldies station to one of the first AC formats in the US. Next came Detroit program News-Talk powerhouse WJR and CHR WHYT . Then it was on to launching one of the first Hot AC's, Q95-Detroit (WKQI) which propelled his transition into consulting. Today, Gary consults many of the most successful AC radio stations in the US with a single focus: -Improving ratings for increased revenue, especially in the post-COVID era!
S3 E119 · Wed, April 15, 2020
Radio After COVID - Steps to Take NOW | Guest: Erica Farber, President/CEO, RAB
Erica Farber has really climbed the ropes throughout her impressive radio career, making her one of the industry’s most respected and influential people. Many know her as the former head of R&R but it didn’t start there! After leading an impressive array of stations, she’s held nearly every position in Radio Sales & Management including Executive Vice President/Radio Development Director at INTEREP. Now, As President and CEO of the Radio Advertising Bureau , Erica leads Radio's advocacy efforts by helping to drive business, grow advertising revenue, and communicate Radio's digital transition. And in this episode, she shares some key insights on how radio can thrive in the post-COVID era. www.rab.com/
S3 E119 · Wed, March 25, 2020
How to SHINE thru UNCERTAINTY - Guest: Ruth Presslaff
Plain and simple, Ruth Presslaff , is a data geek. She doesn't know how it happened, it just did. (Spoiler alert: it MAY have had something to do with Ellen’s brother, Vance DeGeneres! Her online campaigns, contests and surveys have generated impressive ratings and revenue for media clients the world over. Now Ruth leads the Enterprise Sales Team for Second Street Media as well as consulting other companies on the value, creation and use of effective digital marketing. Ruth has been highlighted at numerous conferences around the world including the National Association of Broadcasters, Commercial Radio Australia, RAIN, WOMMA, Local Media Association , and the Radio Advertising Bureau . Just last year, Ruth added Radio Ink ’s Most Influential Women Legend to her list of awards and accolades. Get FREE Show Notes delivered to your inbox HERE
S3 E117 · Mon, March 09, 2020
Guest: Sam Alex - A Nashville Media Brand in the Making
Sam Alex is a radio veteran and his new network show has already been nominated for an Academy of Country Music National On-Air Personality Award He is a special correspondent for the TV entertainment show Celebrity Page seen on Reelz Channel and over 150 TV affiliates. Sam’s interviews have been covered in numerous media like Entertainment Tonight, E! News, PEOPLE, USA Today, Forbes, ABC News, MSN, Access Hollywood, Time and Newsweek. Sam has appeared as himself in ABC-TV’s Nashville. He is an ambassador for Get Caught Reading , a nationwide campaign to remind people how much fun it is to read. Find him everywhere on Social @SamAlexRadio For his complete bio, video's and more, click over to samalexshow.com
S3 E116 · Mon, February 24, 2020
Pure Podsense for Radio - Guest: Steve Goldstein
Steve Goldstein is recognized as a smart industry thought leader in audio programming, marketing and management. He's created and developed numerous successful radio brands in virtually every format and found and grown local and national talent for both radio stations and networks. He served as Executive Vice President, Co-Founder and Group Program Director for Saga Communications , and since 2015 he’s been focused on ALL audio platforms with the foundation of AMPLIFI MEDIA . Steve started in radio…and now helps media brands to create, develop and monetize "original branded content…like, oh, YOUR next podcast ─ and has some exceptionally SMART tips for people who want to win today AND tomorrow!
S3 E115 · Mon, February 03, 2020
Meet "JENY" - Guest: JEFF LYNN, Rubber City Radio
If you live in north-central Ohio…or follow the trades, you likely noticed the campaign asking “ Who is JenY ”? This time we find out. This millennial targeted station is to the mastermind of this rare multi-media radio launch, JEFF LYNN . His background with companies like Townsquare, NRG Media and IHeartRadio , made Jeff uniquely suited to coordinate all aspects of this outdoor, video, audio and social media campaign. Now Cleveland has met JenY…and so can YOU! Listen Live to JENY 107.3 http://player.listenlive.co/33411 Radio Insight announcement: https://bit.ly/2RTAoXY Ross on Radio First Listen: https://bit.ly/2OkN6g8
S3 E115 · Mon, January 20, 2020
Andy Riggs - Riggs & Alley - KISS-FM, Milwaukee
Andy Riggs has worked in the radio industry for over 20 years, starting markets like Lafayette, Chatanooga, Gainesville and Indianapolis. Riggs then landed in Milwaukee, where he the distinction of hosting mornings at IHeart’s WRNW , and since 2013 at Entercom’s KISS-FM . There he cohosts the RIGGS & ALLEY morning show. He shares what makes a winning radio partnership and reflects on the biggest misconceptions of those who THINK they’d like to be in a bigger market but maybe aren’t ‘there’ yet. Since there's only so much you can discuss on the radio, on his podcast - Riggs OFF the Radio features a man and his microphone traveling to find the answers to life's wonders and random knowledge. During #MENtal Health Monday episodes, Riggs continues his efforts to break the stigma around mental health and suicide.
S3 E113 · Mon, January 13, 2020
Guest: Dana Cortez - Radio's new leading lady!
DANA CORTEZ was born in West Texas and raised by her Nana, in the Dallas Ft. Worth area. Dana never thought of a career in radio, but her Nana advised her to either be a lawyer or radio host because of her ability to argue anything. Nana was right! Now Dana is blazing a path for female hosts on radio. As the lead of a male-dominant cast, including Executive Producer and Husband DJ Automatic … and their best friend, Comedian Anthony A …Dana has indeed become the voice of her listeners. After a successful track record in both large and small markets, she is now one of radio’s quickest rising stars and one of the first Latinas to host a nationally syndicated show!
S3 E112 · Mon, December 16, 2019
Your 2020 Ratings Magnet - Guest Tracy Johnson
Tracy Johnson has a long and decorated career as a top broadcast exec, specializing in programming, content, and talent coaching. He’s helped 700 brands increase their influence through engaging audiences and building direct, one-to-one relationships. Now Tracy takes you INSIDE his latest creation, the Personality Magnet , which can help ANY host or PD in ANY size market create better-branded content ─ on-air, online and on location Text PERSONALITYMAGNET to 44222 by 12/31/19 for a special YEAR-END opportunity just for Brandwidth Listeners!
S3 E111 · Mon, November 25, 2019
Erica Mandy - A NEWSWORTHY approach to the Future!
To experience the future of audio information, look no further than Erica Mandy. She left a broadcast journalism career in LA to launch “ The Newsworthy ”, a daily roundup of politics, tech, business and entertainment that makes it faster, easier and way more fun to get all the news you need to know…in less than 10 minutes every day! Erica shares where she feels broadcast news is missing the mark, especially for younger consumers, and offers some thoughts on why her daily podcast has quickly risen to the top, both in listenership and ad dollars! Her energetic, personable style and objective coverage of each day’s happenings create a great model for how broadcast news CAN be delivered ─ or face obsolescence. More info: https://www.thenewsworthy.com/
S3 E110 · Mon, November 18, 2019
110 - Mike Thomas - ESPN 1000, Chicago - Radio's Renaissance Manager
“As a lifelong Chicago sports fan, this is a dream come true” for Mike Thomas , who recently arrived in Chicago not only as Market Manager for ESPN 1000 but also to be close to family. For 10 years, Mike headed programming at Boston’s WBZ , the award-winning station known as The Sports Hub . Before launching the format for CBS Radio (and successor Beasley Media Group ) he worked as a program director for stations owned by Jacor, Clear Channel, Saga Communications and Mid-West Family Broadcasting . His career has taken him from Springfield, Illinois to Dayton, Ohio, to Indianapolis, San Diego, Boston and now Chicago will be his first job as a market manager. With Mike’s big-picture approach, tips on developing a solid gameplan, and insights into his winning attitude, it’s easy to see why Mike was been successful every step of the way.
S3 E109 · Mon, October 28, 2019
Guest: JOHN TESH: Intelligence for your CAREER
John Tesh is a radio star who also happens to have SIX music Emmys, two Grammy nominations, three gold records, seven Public Television specials and 8 million records sold John is the perfect example of BRANDwidth in action, hitting the full spectrum of on-air and online outlets. He’s the host of the popular the ‘ Intelligence For Your Life ’ radio and TV programs. His radio show alone gets 40 million gross impressions/per week. John’s Facebook page has a weekly reach of 20-25 million engagements/week. Then, in a move many radio personalities can learn from, John and his marketing team regularly utilize these robust platforms to promote his live concert performances. John's insights, experiences and ongoing success make him a role model ANYONE serious about a career in media should pay attention to!
S3 E109 · Mon, October 07, 2019
Guest: Mike McVay - Unleashing Radio’s NEGLECTED Superpowers!
Feel overwhelmed by the continuous change in our mediascape? Concerned about keeping your job, let alone becoming the obvious choice when the next ‘big gig’ opens? Mike McVay is President of McVay Media , a full-service consulting firm, the specializes in content creation, audio programming, talent coaching and unique media strategy design. He also focuses on podcast creation and development and other digital content strategies. Most recently, he served as Executive Vice President of Content and Programming for CUMULUS and WESTWOOD ONE . Mike generously outlines the skills, attributes and evolving approaches you need to succeed!
S3 E108 · Mon, September 30, 2019
107 - Keeping Radio REALLY Real | Guest: Josie Dye/Indie 88, Toronto
Josie Dye is among Canada’s best well-known radio and TV hosts, currently hosting mornings on Toronto’s Indie 88 since March, 2017. Previous stops include 14 years at 102.1 The Edge and creator/host of “ Josie’s Top 20 ”, a nationally syndicated Top 20 show. Josie’s TV experience includes eight seasons of “ Oh So Cosmo” on Cosmo TV and host of Canada’s W Network . Throughout her career, Josie has interviewed a diverse list of celebrities including Oprah Winfrey , Drake , and Dave Grohl . In a 2014 interview, Nirvana producer Butch Vig shared some unheard stories of his experience working alongside Kurt Cobain . Josie , with co-hosts Matt and Carlin reflect Toronto’s music, audience lifestyle, and are not afraid to tackle their life struggles, failing at adulting, how they interact in this city, their curiosities and their love for music. With 70,000-plus followers on her social media channels, Josie is a Canadian voice that indie music fans trust ─ and a tremendous example of BRANDwidth in action !
S3 E106 · Mon, September 23, 2019
106 - STAYING at the Top - Mix 104.1 Boston's KARSON & KENNEDY
Some morning teams come, and some go ─ but since 2003, Karson and Kennedy have become a morning mainstay in every market they’ve been in. They started the show together at Hot 104.9 in Tallahassee. After about eighteen months, they were hired by Q107.5 (WHBQ-FM) in Memphis Then, in 2009 they got the call from Boston, where they continue to hold court at Mix 104.1 (WWBX-FM) . The show is fast-paced and will have you laughing until it hurts one minute and then wiping tears away from your eyes the next. They are deeply involved in community events and run a program called Karson & Kennedy’s Cool Kids, where they bring amazing kids who have overcome adversity on fun adventures at no cost to the kid or their families. We can all learn a LOT from Karson Tager and Kennedy Elsey…Entercom Boston’s Karson & Kennedy!
S3 E105 · Tue, September 03, 2019
Radio Survival UNPLUGGED | Guest: Mark Ramsey & Tom Aasacker
Radio budgets continue to tighten. Positions keep getting cut. Meanwhile, online businesses thrive. Clearly something is missing. Mark Ramsey and Tom Asacke r help explain WHAT…and ways to think about keeping your brand relevant, and your career moving forward. Tom is theee ‘go-to’ source for radically new practices and ideas for success in times of uncertainty and change. His widely acclaimed books including The Business of Belief is a road map to the future, putting him in demand for keynotes and presentations at many media, marketing and branding events. Mark is a veteran media strategist, research and trend-maker who has consulted with and delivered projects for numerous media, publishing, and digital brands over his career, including Apple , iHeartMedia , Pandora , CBS , Bonneville , Sirius XM , EA Sports , and more. Mark also has written some notable books on radio, and together they host the popular podcast “ MEDIA UNPLUGGED ”. Show notes: www.brandwidthondemand.com
S3 E104 · Mon, August 12, 2019
Winning ALL Dayparts, ALL Platforms: Amanda & Jesse, B105, Cincinatti
This time, Brandwidth on Demand guests Amanda & Jesse explore the increasing awareness that AFTERNOON radio shows like theirs are really EVERY BIT as important as mornings to a winning radio station. And they tell us how the “ Brandwidth ” approach of making the most out of ALL distribution platforms is no longer optional. Few stations get this as well as Hubbard’s B105, WUBE, Cincinatti ...home of Amanda Valentine & Jesse Tack . You can see their individual bio’s, along with links to some of their interesting online items in the show notes. Complete show notes: www.brandwidthondemand.com This episode made possible by: www.musicmaster.com http://throwbacknationradio.com/
S3 E102 · Tue, July 30, 2019
The Best of Morning Show Boot Camp - Guest: Don Anthony
Don Anthony is the Founder and President of Talentmasters , Publisher of Jockline Daily and is the creator and host of Morning Show Boot Camp . Each August Don brings together hundreds of the top personalities from throughout the U.S. and abroad for his highly acclaimed Morning Show Boot Camp , radio's largest gathering of its type. In 2018, the 30th annual event brought together a ‘who’s who’ of radio talent and the people who support and coach them. In this episode, hear from notables like Ellen K , Mojo in the Morning , Angi Taylor , DeDe McGuire , BJ Shea , Jayde Donovan , Dennis Clark , Randy Lane , Mercedes Martinez , Rick Rumble ’ s “Battle of the Bits” and more! Videos of MSBC 30 available by email: artvuolo@vuolovideo.com Complete show notes: www.brandwidthondemand.com
S2 E102 · Mon, July 15, 2019
#102 - RE-Humanizing Radio | Guests: Tracy Johnson & Mike Shepard
You’ve just scored radio’s ‘Daily Double’! Insights from two of radio’s top thought leaders! Tracy Johnson is widely regarded as one of the industry’s best management and talent coaches, specializing in developing high profile personality radio shows. One of the newest additions to the Tracy Johnson Media Group is longtime PD, researcher and media strategist Mike Shepard. Together, they break down radio’s evolutionary state right now, where they see the audio industry going next, and steps smart radio people should be taking NOW to be ready for the next changes. complete show notes: http://www.brandwidthondemand.com
S2 E101 · Mon, July 08, 2019
MOM-inating Morning Radio | Guests: Two Men and a Mom, Mix 101.5/WRAL-FM, Raliegh
MIX 101-5 ' s Two Men and a Mom (Kyle Smelser, Bryan Lord, and Sarah King) brings a whole new approach, attitude and energy to morning radio -- and have the success to prove it. In this episode, they share not just the end result, but the HOW's and WHY's behind creating a leading morning show brand. Key points you won't want to miss: (1:49) Kyle, Ryan and Sarah explain what their 3-person morning show has in common with “Braveheart” (3:19) The key to ANY great show is team chemistry. Hear how this team generated theirs and what they do to KEEP it growing every day. (6:10) You may be surprised at how this team overcomes “THOSE” moments, both on- and off-air! (8:10) Brian shares the inspiration behind their daily “60 Second Summary” and the team shares other approaches to their online leadership. (11:55) Kyle, Ryan and Sarah share things they’ve learned that they WISH they could tell themselves when first starting out. complete show notes at www.brandwidthondemand.com
S2 E100 · Mon, June 24, 2019
#100 | Guest Fred Jacobs: The Media World is Changing - Are We Listening?
If you’re paying attention to radio, and all things media, you probably know the name Fred Jacobs . As President of Jacobs Media , he’s worked with clients like CBS Radio , Premiere Radio Networks , Greater Media, MTV, Amazon, Electronic Arts , and NPR , just to name a few. He’s also spearheaded the annual Jacobs Tech Survey, AQ - Radio's First Comprehensive Study of Air Personalities, his annual CES tours in Vegas and many other forward-leaning projects. With this appearance, Fred becomes the most frequent guest in our first 100 episodes, and he's also the first radio consultant ever to be inducted into the Radio Hall of Fame… FRED JACOBS !
S2 E99 · Mon, June 03, 2019
#099: The BRILLIANCE of Idiots - Guests: FREE BEER & HOT WINGS
Free Beer & Hot Wings started as an afternoon show hosted by former college roommates Gregg Daniels and Chris Michels at a non-commercial station in Omaha. Soon, they moved to mornings before heading on to WBON in Knoxville, TN . Next stop was New Jersey, where they were simulcast on two stations. The Free Beer & Hot Wings Show began full syndication in 2004 with the addition of WGRD in Grand Rapids, MI . Joe joined the show in 2005, followed by Steve in 2009 and Kelly in 2019. The show is now making mornings sound funny on radio stations in 26 different states, and making extra money in ways very few radio people do. Hear how!
S2 E98 · Mon, May 20, 2019
#098 - Radio's NEXT Game-Changer: Guest: Tom Webster, SVP/Strategy, Edison Research
Tom Webster is SVP/Strategy for Edison Research . With over 20 years of experience researching consumer usage of technology, new media and social networking, his insights could not come at a better time. This year, their INFINITE DIAL STUDY reveals patterns that can mean tremendous opportunity for legacy radio brands OR present the biggest threats ever. It all depends on how you interpret the trends, and the steps you take next. Tom offers some unique perspectives, predictions, and pathways ─ for those paying attention! complete show notes: www.brandwidthondemand.com
S2 E97 · Mon, May 06, 2019
#097 - KEEP (dot) CALM and EXCEL - Guest: Lori Lewis
Lori Lewis has been a force of radio for over 25 years. First, on-air ─ with the nationally syndicated " Bubba the Love Sponge " show, then as decorated Program Director in Baltimore. In a move to help radio grow digitally and socially, Lori left day to day programming in 2008 to become Director of Digital and Social Strategies for Duke Wright’s Midwest Communications . Next, Jacobs Media tapped Lori to help their clients’ digital and social needs. Lori became Vice President, Social Media, for Cumulus Media and Westwood One . Then last fall, she joined Modern Luxury win the newly created position of VP of Social Media . In her spare time, she also serves as Board Chairperson for the nonprofit Conclave in Minneapolis. Complete show notes: www.brandwidthondemand.com
S2 E96 · Mon, April 29, 2019
#096: STREAMING Consciousness..(literally!) | Guest: Kurt Hanson
If you’re paying attention to where radio is headed, it’s very likely that you’ve encountered the work of Kurt Hanson . As Publisher and Founding Editor of RAIN ─ Radio And Internet News and the popular RAIN Summits ─ he is also the founder and CEO of the online streaming service Accuradio.com. If you’re not familiar, his insights, observation and experiences will help you take your media brand to the next level online! show notes: www.brandwidthondemand.com
S2 E95 · Mon, April 22, 2019
#094: Syndication's Next Generation | Guest: Elaina Smith
Elaina Smith has become one of the strongest women performers in radio. While working at Entertainment Tonight and The Insider in L.A., Elaina found her true passion was radio when she got an opportunity to work with San Diego's wildly popular Dave, Shelly & Chainsaw morning show. She caught the bug and never looked back. Since then, Elaina has hosted shows in San Diego, Florida and now over 100 stations simultaneously on NASH Nights Live each night. Most recently her " With Elaina " has been added to the Westwood One lineup. Elaina is a Gracie Award-winning broadcaster , who recently added “actress” to her resume when she was asked to appear as herself on the series Nashville. You might also recognize her voice as the newest addition to the ACM Awards announcing team on CBS along with radio co-host Shawn Parr. Elaina is also the host of the popular “ Women Want to Hear Women ” podcast. Complete show notes at www.brandwidthondemand.com
S2 E94 · Sun, March 31, 2019
#094: Keeping the PERSON in PERSONALITY Radio - Guest: Steve Reynoldss
Steve Reynolds spent most of his career doing morning radio. When the time came to transition professionally, he made the commitment to help talent stay relevant, real, and entertaining. Steve emphasizes the art of connecting with and entertaining the audience, focusing on what motivates the audience to return to a show each day, and the prep it takes to stay successful. Please check out his complete bio and links in the Show Notes . http://reynoldsgroupradio.com/ http://www.brandwidthondemand.com
S2 E93 · Mon, March 25, 2019
#093: Future-proofing Your Media Brand - Guest: Rob Barnett
You probably know the name Rob Barnett from his high─profile stint as President of Programming for CBS Radio, which is just the tip of the iceberg. Rob Barnett Media is a strategic content partner delivering talent, development & audience to networks, producers & brands. He’s hired and developed A-list talent and launched original series at MTV , VH1 , CBS , and Audible/Amazon . He also founded one of the first online studios and networks for ten years: My Damn Channel. His complete bio and links to some of his impressive creations are in the show notes. www.brandwidthondemand.com
S2 E92 · Mon, March 18, 2019
#092 - Radio's WILD Ride - Ryan Wild, HANK-FM, Indianapolis
Ryan Wild is the PD at Emmis Radio’s HANK-FM in Indy. After an impressive run at Milwaukee’s KTI Country , and Omaha, where he served as operations manager for NRG Media’s Sweet 98 , Power 106.9 and The Keg , Ryan shares his views on what ingredients make a winning brand in any size market. In this episode, Ryan candidly shares his experiences on both sides of the radio hiring desk, as well as the ‘secret sauce’ that has been a common thread in making him one of the most loved, respected and feared PD’s in radio today. Complete Show Notes: www.brandwidthondemand.com
S2 E91 · Mon, February 25, 2019
#091 - SOUND Advice for Branding...and Your Career - Guest Dave Beasing - Sound That Brands
Dave Beasing has programmed some America's most innovative radio stations including The Sound, and Star 98.7 in Los Angeles. (He’s also the PD who gave Ryan Seacrest his first full-time radio job!) Dave advised hundreds of media properties – radio, TV, cable, web – as Senior Consultant at Jacobs Media Strategies. Now as technologies evolve, Dave’s creativity keeps him in the middle of the action as the founder of Sound That Brands . Key Takeaways you won't want to miss : (2:30) Dave discusses what radio can learn from the current explosion of podcasting and shares insights from the most recent Podcast Movement in Philadelphia. (3:22) Tips on how radio can use podcasting to create smart solutions for radio advertisers, without hurting your station brand. (4:18) Dave outlines the best ways to roll out and execute an online strategy, and offers four steps for radio stations to catch if they’ve fallen behind ─ even if t don’t have unlimited resources. (5:10) The ONE lesson on-air talent should ALWAYS keep in mind as new online opportunities arise. (12:19) Dave share a vision of what radio brands can be in the near future, and shares his thoughts on the type of media leaders to watch! Show notes at: http://www.brandwidthondemand.com
S2 E90 · Tue, February 19, 2019
#090 - Live, Local and Loving It! Summit VPP, VP/GM Beverlee Brannigan
Beverlee Brannigan exudes a passion for radio. Local radio. From on-air to PD to Group VPP to GM, she's always worked hard to connect listeners and advertisers with the communities served by each brand. She has always demonstrated that it's the job of each station brand to make a difference in its market. No surprise she's assembled an inspired group of air talent, entertainers, content producers, sales professionals, journalists, and leaders. Beverlee is widely considered by the industry to be a trailblazer for women in Country Radio and is the recipient of numerous accolades and awards. Now as SVP/P for Summit Media , and President/GM of their six-station cluster in Wichita, she brings her award-winning insights to us! Biggest Takeaways You Don’t Want to Miss: (3:26) Beverlee discusses the one thing may have held back her career progress, and why it didn’t! (4:09) A key difference between how men and women approach professional advancement, and lessons EVERYONE can learn from it. (6:50) The key traits and characteristics that separate winning applicants from those who never seem to get the offer. (10:45) A top survival tip for anyone who loves programming or performing on-the-air. (13:46) What’s the one thing Beverlee wishes she’d explored earlier in her career? Show notes at www.brandwidthondemand.com
S2 E89 · Thu, February 14, 2019
#089 - Things they know NOW that they WISH they'd know THEN
Some of radio's top performers share lessons they’ve learned along the way, that they WISH someone had told them when they were first starting out. Hear from top stars like Cadillac Jack , Morning host - KICKS 101.5 ,Atlanta Dede McGuire , Nationally syndicated morning host – K104/Dallas & Compass Media Drew Lee , Morning co-host – KTLK, Twin Cities J T the Brick – Las Vegas Sports Network & The FAN Jay Philpott , PD – KLOVE 105, Minneapolis Jill Strada , OM – Cox Radio/Miami Jim O’Hara , OM and WLLR Midday Host – IHeart Radio, Quad Cities, IA Jonathan Drake , OM and Mix 9X.X Afternoon host – Saga Communications, Champaign, ILTop Karen Dalessandro , Afternoon host – 96.5 WKLH, Milwaukee Show notes at www.brandwidthondemand.com
S2 E88 · Mon, December 10, 2018
#088 - Inside MEdia Innovation - MeTV-FM's Neal Sabin & Rick O' Dell
As we explored in Brandwidth , if you were to start a radio station today, you’d want it to be TECHNOLOGICALLY in synch with rapidly changing consumer capabilities. You’d need to be CREATIVELY in synch with all co-branded platforms. Importantly, Innovation is the only sustainable strategy for creating long-term value. Neal Sabin and Rick O’Dell are doing just that. Neal serves as President of Content and Networks of Weigel Broadcasting . There, he’s been instrumental in creating numerous networks including Decades, ME-TV and ME-Too, and now MeTV-FM radio , which has taken Chicago by storm and is now available as a syndicated format. He also oversees the company’s TV stations in multiple markets Rick O’Dell is the consummate Chicago radio veteran, perhaps best known for as Chicago’s pre-eminent authority on smooth jazz programming, as the longtime Program Director of WNUA . Previous stops included soft-AC WCLR , and he now oversees programming on the soft rock/oldies station branded as Me-TV FM . Together, they join us to share the power of creating in the now, to be poised for tomorrow by offering insights to the multimedia phenomenon that is “ME”. Biggest Takeaways You Don’t Want to Miss: (1:58) Neal shares the definition of the “Me” in MeTV and MeTV-FM. Discover why the recipe may be simpler than you might think, but also why it’s not easy to execute! (3:03) Hear what led Neal and Rick to believe that a successful cable TV network could be reimagined to defy ratings gravity as a popular music radio format? (5:35) Wait until you hear the little know physics facet which makes the rapid rise of Chicago’s first MeTV-FM even more impressive! (6:45) Hear the masterplan which gives MeTV-FM a competitive advantage unlike any other. (12:09) After success on TV, Radio and online, Neal and Rick define their biggest opportunity moving forward…and how it could work for you! Complete show notes: www.brandwidthondemand.com
S2 E87 · Mon, December 03, 2018
#087 - What Radio Evolution SOUNDS Like - Sean Ross | Ross on Radio
Sean Ross is a fan of radio programming and content in every form and on all platforms. He’s VP of music and programming for Edison Research, working on audience research in all formats and around the world. He also provides programming consulting and music scheduling to more than a dozen stations throughout North America. He’s also the author of the influential Ross On Radio column in Radio Insights. His writing also appears in Billboard, the RAIN Newsletter, Radio-Insight and other notable publications. In his spare time, Sean also authors liner notes for compilation and greatest hits releases and is a recognized industry expert on music and radio who has been quoted in USA Today, the New York Times, the Los Angeles Times, the Boston Globe, NBC, the Associated Press and numerous other news organizations. Biggest Takeaways You Don’t Want to Miss: Biggest Takeaways You Don’t Want to Miss: (1:50) The trends Sean sees on the horizon for radio stations and listeners. (2:44) A preview of the way Sean sees music radio evolving both on-air and off-air, and how YOU can prepare to keep your career relevant. (3:45) Does pure-play streaming pose a threat to legacy radio stations? Sean explores the situation, and what radio can do about it. (5:00) Sean shares perspective on the “Breeze” phenomenon and examines whether this represents a ‘re-launch’ of the Soft AC format, or more of a total ‘re-boot’. (10:15) Sean reveals what he sees as one of the biggest format opportunities for legacy radio brands. Bonus: Hear Sean’s “top-of-mind” picks for some of the best radio stations on-the-air today!
S2 E86 · Tue, November 27, 2018
#086 - Part 2 with Heather Cohen - Radio Super Agent to the stars!
Last time, Heather Cohen of The Weiss Agency shared insights on what it takes to get the attention of an agent when going for 'the big gig'. (If you missed it, we encourage you to click over to Episode #085 first.) This time Heather continues sharing insights with an episode focused primarily on The D.I.Y. Negotiator -- those who may not yet be ready, or in the market for, agency representation. Whether you learn some new tips, tricks and techniques or are just reminded of things you may have forgotten, we trust that the knowledge shared in this episode can help you achieve greater success! Complete Show Notes: www.brandwidthondemand.com
S2 E85 · Mon, November 19, 2018
#085 - Heather Cohen - Radio's Agent to the Stars!
Heather Cohen is Executive Vice President of The Weiss Agency , a broadcast talent agency which represents and develops the careers of many of the industry’s most successful local and syndicated personalities. Heather joined the Weiss Agency directly from GreenStone Media, LLC , where she was Vice President, Programming. Previously she served as Assistant Program Director for New York’s legendary WOR. Among her many awards, she’s been named radio’s “Woman of the Year” by Talker’s and is consistently among Radio Ink Magazine’s Most Influential Women and was featured on the cover last year. Heather also judged the Tony Awards for eight seasons, so she clearly KNOWS talent! Biggest Takeaways You Don’t Want to Miss: (4:07) What criteria does a top agent look for when considering whether to represent a new talent? (5:07) Heather explains why having strong cross-platform skills are no longer optional, but expected when seeking a new position. (6:30) For those who may not have talent representation. Heather shares some “D.I.Y.” negotiation pointers. (7:35) Heather reveals a ‘secret weapon’ tactic which ANYONE can do ─ but most don’t. (12:10) Having been involved in a ton of high-profile deals, Heather shares some top things that employers may not always tell you BEFORE you start working there. Complete Show Notes: www.brandwidthondemand.com
S2 E84 · Mon, November 12, 2018
#084: Voicing Cartoons or Radio? SCOTT INNES says 'YES"
Let there be no doubt, Scott Innes is a radio guy through and through. After working at stations in various markets, his hallmark became an uncanny knack to do character voices. Then, Hollywood called. Scott became the official voice of Hanna-Barbera’s famous cartoon character, Scooby-Doo, and eventually other characters. He’s also given voice to over 1,000 talking Scooby-Doo items such as toys and video games and has appeared on countless TV shows like The Tonight Show, Fox and Friends, and others. On the radio, Scott’s s been voted “favorite On-Air Personality” for three years running Parents Magazine, and he won Air Personality of the Year by the CRB in Nashville and was voted the Academy of Country Music’s Air Personality of the Year! Biggest Takeaways You Don’t Want to Miss: (2:01) Scott shares how his love for radio and all things audio lead to mastering cartoon voices. (3:52) Now it can be told: the ploy that earned Scott a spot on the Hanna-Barbera roster, and ultimately filling in the footsteps of Casey Kasem. (6:47) The key similarities and differences between radio folks and Hollywood, and why Scott chooses to stay grounded in local radio. (8:09) A trick learned from TV: how social video can engage and ACTIVATE your audience when you need them most. (12:09) Some tough but honest and sound advice for anyone serious about a career in media today. Complete Show Notes: www.brandwidthondemand.com
S2 E83 · Tue, October 30, 2018
#083 - From Stand Up to Radio Road Rage Relief - Chris Baker, KFAB, Omaha
Chris Baker started coming to Omaha as a comic in the early 90's working at The Funny Bone Comedy Club . The great audiences and experiences quickly made Omaha his favorite stop on tour. After Talk Radio stints in Miami, Kansas City, Houston, and Minneapolis his dream opportunity opened up at Omaha’s regional powerhouse KFAB . During his afternoon drive show, Chris likes to mix the serious with the absurd or as he “… a mix of the salt and the sugar" sometimes known as "Road Range Relief" Biggest Takeaways You Don’t Want to Miss: (2:00) Lessons learned in the transition from full-time comedy to radio . (3:15) Things to look for to make SURE you’ve found the right radio ‘home’, and how to keep it that way! (5:35) Chris shares important advice for any radio person who’d like to take their ‘show’ on stage. (7:44) “Get-R-Done” with another prominent Nebraskan who also practices both comedy and radio. (11:41) Ways to define, polish and make the most of the ONLY thing an on-air performer can ever REALLY control. complete show notes: www.brandwidthondemand.com
S2 E82 · Mon, October 15, 2018
#082 - The Method BEHIND the Morning Madness - PAUL CASTRONOVO/Big 105.9.Miami
Miami radio’s Paul Castronovo IS Florida. He co-hosted “ the Paul and Young Ron Show ” in South Florida for almost 3 decades on stations including WSHE , 94.9 Zeta and most recently Big 105.9 . Then one day, Young Ron decided to retire and the radio empire became The Paul Castronovo show. Still the same lunacy, but with a new crew backing him up. While Paul was born in Brooklyn he’s a U of Flordia grad, a rabid Gator fan, and you will most likely find him fishing on weekends. He's also president of Castronovo Vineyards, as well as a husband and a dad. He’s a family guy, an Italian guy, and he likes the camaraderie that combination brings to radio . Here to tell us all about it..and more! Biggest Takeaways You Don’t Want to Miss: (1:28) A Brandwidth on Demand FIRST ─ a top market morning host who was originally FORCED into radio! (3:42) One surefire “TELL” that a new station employee is probably NOT going to last. (4:27) Tips for the care and feeding of your next GM or PD, and survival tips for dealing with the good, the bad, and the ugly. (5:45) Critical things a new PD should NEVER do when trying to coach and motivate talent – whether longtime veterans or the newest of the new. (7:45) Lessons learned dealing with the departure of a key show member, and casting new show members.
S2 E81 · Mon, October 01, 2018
#081-Tips from the Queen of Urban Mornings - DeDe McGuire
Many consider the DeDe McGuire the hardest working woman in radio…and with good cause! A trailblazer and industry leader who has been entertaining radio audiences for years, DeDe is famous for her entertaining, empowering, and enlightening approach. After co-hosting the nationally syndicated “Doug Banks Show”, DeDe is one of only a few women in America to host her own major market morning show, based at K104/Dallas , and syndicated by Compass Media . If you check her bio in the show notes, you’ll wonder how she gets it all done ─ but she does! Top Takeaways You Won't Want to Miss (1:30) DeDe shares how an open career mind it led her from TV news to Country Radio major market mornings by age 22 and network radio soon after!. (3:59) DeDe shares secrets learned from some of her most influential role models, and lessons any winning show can use. (5:15) How to tell whether someone in radio is willing to make it a CAREER, or just have a J-O-B. (6:28) Dede discloses the two things that make any story more compelling and relatable, whether on a network or local show! (10:36) Hear DeDe’s tips on making more than a LIVING, but a LIFE! complete show notes & videos: www/brandwidthondemand.com
S2 E80 · Mon, September 17, 2018
#080 - Confidently Control Your Career - Michelle McKormick, WLAV, Grand Rapids
If the idea of changing positions or even stations makes you hyperventilate, we’ve got PROOF that it can be done…done well, and lead to better things. Michelle McKormick began her radio career at Grand Rapids rock station WGRD holding a variety of positions there, including music director and morning co-host. Then she moved to JERSEY 101.5 the legendary FM Talker...before returning to Grand Rapids and what is now WMAX . In 2002 she made her way to Detroit to work at WKRK before returning to Grand Rapids for a stint at WOOD-AM, and now stars at WLAV-FM, weekdays on the Tony Gates Show with Michelle McKormick ! Biggest Takeaways You Don’t Want to Miss: (1:12) Michelle discusses the biggest area of change impacting personality radio shows the past year ─ and tips for tackling it. (2:30) The MOST important pointer for JOINING a former competitor’s morning show, and how to make sure everything comes together. (3:30) Beyond executing a great show, Michelle outlines some of the ‘other’ duties that make her a winning co-host on a leading morning show. (5:04) Michelle offers some ‘must have’ insights any performance artist should consider BEFORE 'hiring your next job'. (6:31) This top-rated host shares some first-rate tips for ANY longtime ensemble team wanting to sound fresh , relevant and contemporary. complete show notes www.brandwidthondemand.com
S2 E79 · Mon, September 10, 2018
#079 - Max your MQ - Millennial Expert RYAN JENKINS
Ryan Jenkins knows Millennials. He’s been speaking professionally as a Millennial and Generation Z keynote s peaker for hundreds of clients such as Coca-Cola , John Deere, Salesforce.com , Johnson & Johnson and many others. His top-ranked generational insights have been featured in Forbes , Fast Company , Inc ., and SUCCESS Magazine. His internationally recognized blog, podcast, and Inc.com column inspire and equip thousands of people every week. We link to all of these resources and his best-selling book, The Millennial Manual: the Complete How-to Guide To Manage, Develop and Engage Millennials in the show notes. Ryan is certainly qualified to speak as “THEE” expert on Millennials, not only because he studies them…he IS one! Biggest Takeaways You Don’t Want to Miss : (2:27) Why American radio is serving more generations than ever, and how to serve these various audiences better. (4:36) Based on his research of generations, especially millennials, if radio DIDN’T exist , how would Ryan design an audio service today? (8:00) Ryan shares feedback he’s noted for ANYONE to manage, motivate and develop talent ─ REGARDLESS OF AGE. (11:03) What do today’s audience really WANT and NEED to fully connect with any branded media content, including radio? (13:08) What has been Ryan’s biggest surprise booking TOP NAME guests for HIS podcast? complete show notes: www.brandwidthondemand.com
S2 E78 · Mon, August 27, 2018
#078 - 15 Minutes until WISE O'Clock - Terry Patrick
Anyone in radio more than a few quarter-hours in radio has likely heard the name TERRY PATRICK ! After a 13-year career as a successful Air Personality and Program Director at well-known stations in Southern Florida, Atlanta, and Cleveland, Terry was recruited by the famous Research Group , rising to the position of Senior Vice President and Partner. As a consultant and coach to the coaches, Terry has offered insights to most of America’s most noteworthy broadcasters…including: The Disney Family, Entercom , IHeartRadio , Viacom , Cox Broadcasting and CBS . He’s helped to propel nearly 60 different radio stations to Number One in the coveted 25-54 demo. This includes the iconic WBEB in Philadelphia …12-time Marconi award winner for " Radio Station of the Year . (1:33) Terry reveals his “ can't-miss ’ recipe for a WINNING station. (3:41) One QUICK, AFFORDABLE tip that could help stations UP THEIR GAME tomorrow. (4:38) The MOST IMPORTANT element to really bonding with our audience, that radio simply CANNOT DO ─ and Terry’s tips to overcome it. (5:37) The FIRST THINGS Terry looks at when determining if a radio station or host in truly on target. (7:00) Tips to improve voice tracking which work in ANY size market. Even if the talent provides LOCAL content in other cities. More info at www.brandwidthondemand.com
S2 E77 · Mon, August 20, 2018
#077 - Brandwidth Beyond Borders: Canada's Matt Cundill
This time, Brandwidth On Demand heads for the border…the NORTHERN border, as we hear from Canadian broadcast pro Matt Cundill . Professionally, Matt started while still in college in Nova Scotia. His station stops include CHOM 97.7 in Montreal, The Bear in Edmonton, then was hired by one of the biggest companies in Canada, Corus Entertainment , where he wore a number of hats including his ‘real job’, Programming Power 97 in Winnepeg. Since 2014, Matt has operated a successful consulting firm, coaching stations, talent and their online efforts. 5 Things You Won’t Want to Miss! (1:35) Get Matt’s biggest takeaways from The Conclave and Podcast Movement this summer. (2:51) What are the biggest DIFFERENCES and SIMILARITIES between radio operations in Canada and the US? (3:21). Why Canadian listeners tend to be more loyal to their radio stations and local personalities. (5:32) How does Canadian radio compare to US stations when it comes to mastering “Brandwidth” assets: (Email, social media, streaming, podcasting, etc.) (11:30) Discover Matt’s “Big 3” opportunities for radio’s branded audio content to excel, regardless of distribution platform. Complete Show Notes: www.brandwidthondemand.com
S2 E77 · Mon, August 13, 2018
#077 - Find Your Focus: Be Fearless, Have Fun! Guest: Andrew Lee, KTLK/Minneapolis
Andrew Lee is the APD and morning co-host of KTLK, Minneapolis , branded as the Twin Cities News-Talk 1130 . After leading WSKY in the Gainesville market to dominance as one of Florida’s first talk FM stations, Andrew was next tapped to program then-Journal Broadcasting’s KQTH “ The Truth”/Tuscon ─ and turn it into another successful FM talker. Next stop, the Twin Cities where Andrew is now reunited with his popular Arizona morning host Jon Justice for the Justice & Drew morning show . In his ‘spare time’, and Andrew also co-hosts ' The Minnesota Beercast ' with Andrew Schmitt. Key takeaways You Won’t Want to Miss: (1:30) The unusual career turns that led an audio engineer and sound designer into radio hosting, Programming and now, large market mornings! (2:50) Ways to tell whether your station REALLY embraces creativity , or is just paying lip service. (4:45) Andrew’s discoveries and lessons learned about ANY on-air talent finding their authentic ‘take’ on any given topic. (5:52) Drew shares key considerations for branding ANY radio station, show or any other audio brand. (12:13) Tips for learning how to really APPRECIATE the FU N in any radio or audio position! complete show notes: www.brandwidthondemand.com
S2 E75 · Mon, July 16, 2018
#075: Speakers are Getting Smarter: Are YOU? Guest: Holland Cooke
Holland Cooke has advised radio and TV stations in the USA, Canada, and New Zealand. Previously, he survived a variety of on-air and management positions, including 7 storied years as Operations Manager of WTOP/Washington , during which time the station scored its highest ratings to-date in the all-news format. When he’s not busy writing columns and reports for leading trade publications, his tireless work includes programming and marketing strategies for radio stations, career counseling for radio talent and podcasters, and Internet development for entrepreneurs, companies, and radio personalities. Show notes: www.brandwidthondemand.com
Mon, July 09, 2018
074 - BIG Dreams CAN Come True! Whitney Allen and the BIG SHOW
A brief summary of this episode
S2 E73 · Mon, June 25, 2018
#073 - BOLD Radio Still Wins - Vince Benedetto - CEO, BOLD GOLD MEDIA
Vince Benedetto is the president and CEO of the Bold Gold Media Group, which owns nine full-power stations and six FM translators.in Pennsylvania’s Catskill Mountains, Pocono Lake Region, and Wilkes Barre-Scranton. Before radio, Vince was appointed to the Air Force Academy, and earned his “Jump Wings” for completing Air Force jump school. He did five freefalls and was commissioned as an officer. Realizing the importance of media dominance beyone radio, Vince is noted as a leader in understanding the power, beyond brand-building, of online platforms help station brands carve out a larger share of digital ad revenue. He has also spearheaded the The Bold Gold Broadcast and Media Foundation ─ a not-for-profit, organization with a mission of supporting the education and training of tomorrow’s broadcast and media leaders . Biggest Takeaways You Don’t Want to Miss: (1:40) The operating slogan that makes BOLD GOLD MEDIA one of the best examples of BRANDWIDTH in action and how this approach is helping move BOLD GOLD to the top of America’s GREAT OPERATORS list. (2:35) Why the ‘Golden Age’ of audio is RIGHT NOW, for those with the mindset to appreciate it. (4:15) The biggest advantages of being a GROWING COMPANY, rather that one of the giants. (6:07) Why reading a resume is one of the LAST things Vince does when reviewing applications for future team members. (11:21) A CEO’s advice to YOU for making a radio career far more REWARDING. (Spoiler alert: the more BOLD you are, the more GOLD you can accumulate!) Complete show notes: www.brandwidthondemand.com
S2 E72 · Mon, June 18, 2018
#072 - 50 Shades of Kay - Elizabeth Kay, WMYX/Milwaukee
WMYX Morning star Elizabeth Kay is living proof that a hometown girl can do well! Growing up as one of four girls in Milwaukee’s Bay View neighborhood, her Dad raised her to love sports. She's a Packer shareholder and tries to make as many Packer games as possible. Her love of sports doesn't end there; she lives an active lifestyle, frequents the gym and enjoys any outdoor activities. After graduating from UW-Milwaukee, and a four-year stint doing mornings in Green Bay radio, Elizabeth returned home to co-host mornings on 99.1 The Mix (WMYX) . Now, whether Milwaukeeans are commuting, shuffling the kids off to school or hitting the snooze button for the 17th time, Elizabeth & Radar are the perfect way to share a smile and get your day off to a great start, and today, Elizabeth shares some of her insights with us. Biggest Takeaways You Don’t Want to Miss: (2:28) How attending a COUNTRY concert lead to a career in Hot AC! (3:33) What allows some shows to WIN, while others struggle? (5:07) The radio ‘secret weapon’ that anybody in radio CAN use, but many don’t. (7:26) Elizabeth’s advise for young women (and men!) who would like to follow in her footsteps. (9:12) Lessons learned from some of Elizabeth’s top role models. (#3 might surprise you!) Complete show notes at:
S2 E71 · Mon, June 11, 2018
J.T. the Brick - From One BIG LEAGUE to Another
You won’t find a more fast-paced, high-energy sports talk show than J .T. “The Brick” . A former stockbroker, JT got his start in sports radio after becoming a frequent caller to The Jim Rome Show . After winning the inaugural "Smack-Off" in 1995, he was offered a job hosting a late-night Sunday show at KMAX-Los Angeles. From there, JT moved his show to KFMB, San Diego where he only spent a few weeks before being offered a show on the now-defunct Las Vegas-based Sports Fan Radio Network. During this time, he also hosted an afternoon show on San Francisco-based radio station KNBR. In June 2001, her landed at the upstart FOX Sports Radio network, hosting a variety of shows. With his outspoken, big, booming voice, J.T. hosts one of radio’s most interactive shows as he fields calls from listeners across the country. Joined each evening by co-host Tomm Looney (the voice of The Best Damn Sports Show Period ) their outspoken dialogue is second to none as they bring a new attitude to nighttime sports talk radio on the FOX Sports network.
S2 E70 · Mon, June 04, 2018
A Tribute to Nick Michaels
Memorial Day weekend brought news of the passing of another kind of veteran. A veteran of the radio wars. Celebrated voice talent and imaging conceptualist NICK MICHAELS passed away unexpectedly due to a massive heart attack. Nick was a passionate media thought leader and innovator, who saw where much of the radio industry has headed, without ever losing his ever-evolving vision for what the audio experience could be. This retrospective offers both his previous comments and insights on the state of radio -- and what it CAN be. Also included: some of Nick’s finest audio examples of that philosophy in practice. There are many very good posts and tributes to Nick’s work which can be found on the internet. Perhaps one of the most salient was a blog post by fellow Brandwidth On Demand guest Fred Jacobs . Please see Fred’s reflections in the show notes. www.brandwidthondemand.com
S2 E69 · Sun, May 27, 2018
An INTERNATIONAL Approach - European Coaches Nails Mahoney & Tracey Less
This time , Brandwidth On Demand goes INTERNATIONAL, with European coaches Nails Mahoney & Tracey Lee. Each have 30 years experience as Radio Presenters/Content Creators in Ireland, the UK, Malta, Canada and Asia. Nails has hostied all day parts in major markets such as Dublin, Toronto and Vancouver. His audio has also aired regularly on the BBC . Tracey is an award-winning Producer and Presenter hosting top-rated National radio shows including Today FM in Ireland as well as XFM in Malta. She is a multi-award winning Producer for her work with Ireland’s South East Radio and is a regular lecturer in BCFE College in Dublin. Since 2007 over 2,000 broadcasters and radio professionals worldwide have used the services of On Air Coach through Live Workshops, Mentoring & Air-Checking and Radio Station engagements. Many have gone on to become award winners , market leaders and high earners , adding value to their career and to their Radio Stations. Takeaways You Don’t Want to Miss: (1:40) The differences and similarities between radio around the world and the US? (3:19) How are stations in Europe structured and operated? (4:55) What is the ‘secret ingredient’ missing from American radio that causes broadcast pros to STAY in other countries? (7:45) How do stations on other continents utilize online assets? (10:53) How do broadcasters in other countries handle the age old “sales VERSUS programming’ conundrum? Show notes: www.brandwidthondemand.com
S2 E68 · Tue, May 22, 2018
Jeff Davis: Getting It Said
Jeff Davis is one of the heritage voices of WLS with a career there spanning over 40 years. After moving to LA, to focus on his successful career as a national voiceover talent, he also served as the afternoon personality on Star 98.7 in Los Angeles, still maintaining work with WLS AM as the station's voice. Jeff crafts the imaging for Radio and Television stations in all size markets. He also is a well-known narrator and voice for commercials. Jeff also hosted the live radio version of the Grammy Awards, national radio shows, including " On The Radio " and the " American Dance Traxx" , both distributed by Westwood One. " Currently, he writes, produces and performs a daily radio feature called ‘Just a Thought’. As an actor, he has appeared in six feature films. and done voice work for network television on CBS and VH-1, among others. As a DJ, Jeff heard a song by a Chicago band on a jukebox. He asked the WLS music director if he could play it after discovering they were a Chicago band. He was allowed to play it twice and on the strength of continued WLS airplay, the band was able to secure a new recording contract. The band: Styx .
S2 E67 · Mon, May 07, 2018
#067 - Jim O'Hara - Major Market is a MINDSET, not a ZIP CODE!
When it comes to radio today, few define ‘local’ success more than Jim O’Hara ! He’s currently the SVP/Programming of I-Heart’s cluster in Davenport IA, and the award-winning PD and midday host for Country legend WLLR . But that’s just scratching the surface. After 5 years programming the market’s ORIGINAL Top 40 and AOR combo, KSTT and 97X , he moved to crosstown WOC-AM , and KIIK104.5 , where he served in numerous capacities for various owners, including General Manager, prior to I-Heart’s taking over and creating the seven-station Quad Cities Radio Group. Among his many awards, Jim has been named Billboard PD of the Year , one of Radio Ink’s Best 100 Programmers , and his WLLR was named Station of the Year by the Country Music Association . In his ‘spare time’, he also does voiceover work, and in this episode you’ll hear why! Biggest Takeaways You Don’t Want to Miss: (2:43) What’s the one thing that has kept Jim challenged excited while making one market ‘home” for decades? (4:28) Some of the common things that make some stations and clusters WINNERS, while others struggle. (5:45) The overlooked skill that is now FINALLY critical to radio people, too. (7:30) The biggest change in dynamics for future programming success? (9:32) Why effective INTERNAL communication can help you keep your job, and how best to do it. Complete show notes and more info: www.brandwidthondemand.com
S2 E66 · Sun, May 06, 2018
#066: In Chicago, DreX Marks the Spot
A radio career can mean some ups and downs, some twists and turns. Nobody knows that better than the radio veteran known as DreX, who is back in Chicago as morning host at the iconic B96. Previously DreX hosted mornings at I-Heart’s Top 40 KISS-FM 103.5 in Chicago before heading to San Francisco’s KGO . He’s also guested on numerous other radio shows including the Opie and Anthony show on Sirius/XM. Now he’s back in Chicago, the market whose legendary talent lured him into radio originally…and, along with co-host Nina Hajian , Gabe Ramirez and the B96 morning team, proving that when it comes to morning radio “ DreX Marks the Spot .” Key Takeaways You Won’t Want to Miss ! (2:22) What is the REAL key to DreX’s success in Chicago? (3:00) DreX’s take on what separates GREAT PDs and Managers from the ‘wannabes’. (4:59) Tips for successfully getting to know and ‘get’ a brand new market? (6:30) DreX’s recommendations for winning with an entire new team of cast members? (11:35) The one secret that can determine whether your career flourishes or not ─ plus dealing with the dreaded ‘non-compete’ clause! Show notes at www.brandwidthondemand.com
S2 E65 · Mon, April 23, 2018
065 - Perry Michael Simon - Seen it all, Done it All and LIVES to tell the tale!
You have, no doubt, seen the name Perry Michael Simon many times. He writes a LOT! As Vice-President and Editor of News-Talk-Sports and Podcasting for AllAccess.com , Perry writes comprehensive daily media news coverage and other pieces that appeared at various sites, including BBCAmerica.com. He also covers major conventions like the Consumer Electronics Show, radio Boot Camps, Conclave the recent NAB and many others. After serving as PD for such notable radio stations as Jersey 101.5 and KLSX, Los Angeles . Perry has also been a leader in podcasting, having as Director of Programming for Nerdist Podcast Network and editor of their website. Takeaways You Won’t Want to Miss : The ONLY real barrier preventing you (or anyone else) from creating your own radio brand? Perry's view on the KEY TO RADIO'S SUCCESSFUL FUTURE. Is the "other" #METOO movement stifling radio? (Perry's observations may surprise you!) The TWO DISTINCT BRANCHES sprouting from today's radio, and steps you should take NOW to remain "in the game" moving forward. The first FOUR things Perry would look at if he were called to program a 'legacy' radio brand today.
S2 E64 · Mon, April 16, 2018
#064 - The State of Radio - Dan Kelley - Michigan Broadcasters Association
Dan Kelley is no stranger to successful radio. Since his radio start during high school in suburban Chicago, Dan has been a station Program Director, Operations Director, Station Manager, Chief Engineer and on-air talent for such companies as CBS Radio , Clear Channel and Citadel Communications . Since 2007, he’s had a statewide perspective for the Michigan Association of Broadcasters . There he servies as Director of Technical Services/Digital Communications Director/Engineering. In addition to his work at the MAB, Dan also operates a successful listener-supported classic rock/adult alternative online radio station which has been featured as an "Editor's Pick" station multiple times in Microsoft Windows Media Guide. We link to it in the show notes.
S2 E63 · Mon, April 02, 2018
#063 - Married to his Morning Show - Literally! Nick Steele - KOIT-F, SF
After being all over the country in glamour spots like Longview Texas, Dayton, Ohio and Terre Haute, Indiana, Nick Steele met co-host Kristen Flowers where else…at a radio station in Las Vegas! Soon they decided to take their relationship to the next level. They became a morning show at 101.9 The Wolf in Sacremento! They now host mornings on KOIT in San Francisco . Oh, and along the way they got married, too! When we’re not at the station, they’re usually chasing around their three cats, exploring the Bay Area or firing up the grill at home. In this episode, Nick shares tips for keeping his home and work lives separate while indelibly connected.He also discusses his thoughts on continuing to thrive in the new ‘radio normal’, and how he’s expanding his skills to remain not only relevant but INDISPENSABLE as the media evolution continues. Takeaways NOT to Miss: (1:47) What does a true AC morning show need to do today, to win in a competitive marketplace? (3:26) The best advice for a real-life married couple to work together as a morning team. (5:55) Tips to ensure online content complements the on-air product. (6:48) The new skillset Nick is mastering to remain indispensable to ANY station! (11:01) Why Nick feels he took ‘the hard way’ to get to a top market, and what you can learn from his experiences.
S2 E62 · Mon, March 26, 2018
#062 - Drew Horowitz, President & COO, Hubbard Radio
Drew Horowitz is the President and Chief Operating Officer of Hubbard Radio , overseeing operations in Chicago, Washington, D.C., Seattle, Phoenix, Minneapolis-St. Paul, St. Louis and Cincinnati. Prior to joining Hubbard, he was the Executive Vice President and COO of Bonneville International Corporatio n. He joined WTMX Radio/Chicago as General Sales Manager in May 1992 and was promoted to Vice President and General Manager the next year. Earlier, he was Principal/COO of Lakeshore Communications , owners of small and medium-market radio stations. . In 2007, he was honored as the number one manager in radio by Radio Ink magazine. Then, in 2013, he was named “Broadcaster of the Year” by the Illinois Broadcasters Association , Takeaways You Don’t Want to Miss: (1:57)The 3 keys which determine whether a station “gets it”. (2:57) The traits that separate winning candidates from also-rans. (Hint: “No _________________” need apply!) (4:49) The SKILLS to develop today to remain relevant tomorrow. (5:49) Drew’s “Four-legged stool” for determining successful candidates. (6:49) Drew’s tips on how product professions can help the sales team WITHOUT compromising the station brand or listener experience. Complete show notes: http://www.brandwidthondem and.com
S2 E61 · Thu, March 22, 2018
#061 - Navigating Radio's NEW Realities - Walter Sterling
Walter Sterling has been in radio since he was 15. He worked for a suburban New Jersey station for minimum wage as an on-air DJ. He was one of the first talk show hosts on the FM band at stations in New York City and, as alter ego Walter Sabo , programmed and consulted enormously successful stations throughout the country. He and his colleagues introduced the format known as Adult Contemporary to NBC’s O&O FM’s. He is the youngest Executive Vice President in the history of NBC and held executive positions at ABC, before becoming a top media consultant. Sadly, he did not own the stations he created. As a result, he continues to work on the air promoting strange ideas and opinions. Biggest Takeaways You Don’t Want to Miss: - Where radio stacks up versus other media today. - What’s the biggest advantage radio has over TV and other media? - What’s the ‘next chapter’ for radio? - What’s been one of the biggest annoyances to Walters consulting clients, that you might want to emulate? - The one characteristic that Walter feels separates GREAT PD’s and GM’s from the also-rans. Complete show notes: http://www.brandwidthondem and.com
S2 E60 · Sat, March 03, 2018
#060 - What's the Buzz? Beasley VPP Buzz Knight
Brandwidth MEANS the fusion of solid BRANDING with sharp, smart use of the various BANDwidth options available, and this guest if PERFECT to navigate today’s mediascape. When Beasley Media Group acquired Greater Media, they acquired some great stations, along with one of the brightest minds in media as their Vice President of Programming Buzz Knight . In addition to an impressive series of programming posts, including WZLX-FM, Boston; Saga Communications WNOR-FM, Norfolk, and WLVQ-FM, Columbus, Buzz was also a member of the on-air talent team at WNEW-FM in New York City. In addition to his group VPP position at Beasley, Buzz also serves on a number of industry audience measurement advisory boards. Discover: The “R” word that can make or break your career. Buzz’s recipe for an outstanding radio operation. Secrets on how to make YOUR radio brand(s) stand out from all the media ‘noise’. Some pointers ─ which surprise you ─ on creating the strongest radio brand(s) possible (for your radio station or YOUR career!). Navigating the career maze: hear what is considered ‘the full package’ when Buzz considers applicants, both for on-air and management positions. Complete show notes: www.brandwidthondemand.com
S2 E59 · Mon, February 26, 2018
#059: Radio's NEW Awakening: Sheri Lynch (The Bob & Sheri Show)
Sheri Lynch is an award-winning broadcaster who fully expects to panic and be eaten first in the coming zombie apocalypse. A Philly native who was raised in a remote corner of northwestern Wyoming, you’d think she’d have a little more game when it comes to the undead. Especially since she’s carved out a unique career in the radio business, co-hosting the syndicated Bob & Sheri show, heard in 40-plus markets in the US, and around the world on the Armed Forces Radio Network. Sheri is also the author of two best-selling books and has a Master’s degree in social work. She puts that degree to use all day long, both in the studio and at home where she and husband Kevin lay claim to 8 or 9 kids, a small herd of dogs, and an entire battalion of cats. Biggest Takeaways You Don’t Want to Miss: The top 3 things a host must realize to build a loyal audience and the ONE THING to NEVER do! Why Sheri considers herself a "naturalized radio citizen", and if you're smart YOU WILL, too! The biggest FREE opportunity too many radio people are missing. Complete show notes: www.brandwidthondemand.com
S2 E58 · Mon, February 19, 2018
#058 - Avoiding the CLICKsand Trap: Bill Troy
Bill Troy is a longtime radio vet who also works extensively in the online marketing world. After successful stints programming and managing radio brands, he founded TroyResearch , the first online market research firm for the broadcast industry. As they created a worldwide footprint, next came global consumer brands like Sony, Disney, Nestle and Enterprise. Six years ago, Bill started a second company, Civilis Marketing , which helps companies build business relationships using today’s online marketing tools. This experience has led him to write a book that is challenging many ‘first generation” online marketers, including companies like Google. His new book Clicksand reveals insights he’s uncovered, and today, Bill’s crusade is to help brands, including radio stations and hosts avoid or escape the ClickSand trap, so they can compete and WIN in our evolving mediascape. Takeaways You Don’t Want to Miss The ONE ‘old school’ mindset that’s holding radio back TODAY. The FIRST thing Bill would check if programming a new station today. ONE word that will redefine radio in the next few years. The secret weapon that can up YOUR game while others overlook it. Get a FREE chapter of Bill’s book Clicksand HERE . More at www.brandwidthondemand.com
S2 E57 · Mon, February 12, 2018
#057: Jonathan Drake - OM, Illini Radio Group
Jonathan Drake is proof positive that a career in radio and having a life CAN coexist! After working around the Midwest with stops in exotic locales like Joliet, Bloomington and the well-kept secret that is Des Moines, Iowa, Jonathan was transferred to the Champaign-Urbana market by Saga Communications, where he has settled in as Operations Manager of the Illini Radio Group . In addition to his management duties, Jonathan has accompanied Champaign-Urbana radio listeners from the workplace through traffic for well over a decade as afternoon drive host on Mix 94.5 Jonathan is not the only one married to the market! Spouse Laura heads the Chamber of Commerce as the ‘better half” of the power couple of “CHUR-bana”!
S2 E56 · Mon, February 05, 2018
#056 - Ross Brittain: Rock, Roll & REINVENTION
Ross Brittain has been a mainstay morning drive time on-air personality since music radio transitioned from AM to FM. He’s worked in major market stations nationwide including Atlanta, Cleveland, Philadelphia, Hartford and New York City. His vast experience ranges from stints at 77WABC to ‘CBS-FM in New York. His “Z Morning Zoo” and “Breakfast Club” shows have entertained audiences waking up for nearly four decades. His talents not only include radio, but he has made numerous TV appearances on ABC, NBC, CBS, CNN & Fox. Previously, Ross did the evening news in Atlanta, hosted a talk show, a game show and even had a nightclub act entertaining people. He has also hosted several syndicated radio programs. Ross Brittain was the Philadelphia Morning Personality of the Year for two consecutive years and was twice named the Major Market Air Personality of the Year. He’s hosted several syndicated radio programs currently is the editor and publisher of the popular prep service, “ The Ross Brittain Report ” and works for WCBS-FM in New York City. You'll hear: What separates hosts who ‘make it’ and those who wonder why they don’t. The key to becoming an indispensable talent What a top talent looks for in a GREAT PD Ideas for leveraging your skills for a profitable ‘side hustle’ Plus…some great war stories, including what lead to a surprise FCC inspection!
S2 E55 · Mon, January 29, 2018
#055: Bruce Gilbert: A "Sporting" Chance to Win
You may not know the name Bruce Gilbert . But the chances are you’ve heard his work, or someone following his lead! A longtime top programmer, Bruce is perhaps best known for becoming an early and prominent practitioner of the modern Sports/Talk format at “The Ticket” in Dallas . Then after stints as CEO of DC based Red Zebra Broadcasting , and GM of ESPN Radio followed by FOX SPORTS RADIO . Now he’s SVP/Sports for Cumulus where he oversees Westwood One and CBS Sports Radio, and advises the group’s 50+ all-sports stations. Show Notes at www.brandwidthondemand.com
S2 E54 · Sun, January 21, 2018
#054 - Guest: Keith Hill, the UNconsultant
Keith Hill , The UnConsultant , has been successfully helping radio stations raise their ratings since 1992 when he teamed up with the iconic Moon Mullins in Nashville as a consultant specializing in the Country format. Perhaps most famously, Keith is recognized as the Worlds Leading Authority on Music Scheduling, proving advanced coaching for services including Musicmaster and others. Prior to a successful string of programming operations positions, Keith also was an air personality at the Legendary WFIL, Philadelphia as well as WXTU, Philadelphia and WYNY, New York. When asked what “UnConsultant” means, Keith replies, “I do it differently. I look at radio stations holistically, and all advice is custom. I never offer cookie cutter advice.” His client stations are consistent winners, frequently attaining the number one position in their market under his guidance.
S2 E53 · Sun, January 14, 2018
Jill Strada, the PD behind Miami's NEW Sound Machines!
The career Jill Strada has epitomized success programming today’s hit music Radio. After stops in markets like Orlando, Miami, Boston, New York now she’s back in Miami and with COX, as Director of Branding and Programming for HITS 97.3 and 99 JAMZ . Biggest Takeaways You Don’t Want to Miss : Common traits of winning stations, companies and individual talent. Why winning can sometimes be harder than losing ─ and trap to avoid How to keep radio relevant to younger-skewing audiences, especially as tech continues to create new options. The most important key to coaching talent at any ANY level. Complete show notes: www.brandwidthondemand.com
S2 E52 · Mon, January 08, 2018
Guest: Martha Quinn - Original MTV Host, Sirius 80's on 8, I Heart the 80's@103.7
Martha Quinn is perhaps most famous for being one of the original veejays on MTV but like so many of us, she started in college radio including the ‘radio station with a college attached’ at WNYU, New York. However, NOT everyone gets lead roles TV commercials for clients like McDonald's, Country Time Lemonade Campbell's Soup and others. Rolling Stone magazine readers voted her " MTV's Best-Ever VJ ," and by Allure Magazine, which referred to the 80s decade as " the Martha Quinn years ." She even lent her name, face and voice to The '80s Game with Martha Quinn, a PC trivia game! She later joined Sirius Satellite Radio which merged with XM, the channel was rebranded as The 80s on 8, and she joins other original MTV VJs in hosting programs for The 80s on 8. Since last summer, Bay Area listeners can get their 80’s fix on KOSF, which became the market's first all-'80s radio station last summer as I Heart the 80’s @ 103.7 ! Martha continues to have a great run, seizing opportunities to ‘do it all’, from TV and film to satellite and now local radio…and even raising a family in the process! She shares some keys to that success, and tells us some of HER role models!
S2 E51 · Thu, January 04, 2018
Radio Resolutions 2018
The new year brings a time for reflection, critical review and planning for the next chapter. This year, the “RADIO RESOLUTIONS” collection offers a cross-section of experiences, insights and inspiration from top air talent, programmers, and media thought leaders ─ designed to help you create the best 2018 possible. Included: Chio in the Morning – Mix 106.1, Philadelphia Cadillac Jack – Kicks 101.5, Atlanta Geo Cook ─ K104/Smooth 105.7, Dallas LaDona Harvey ─ KOGO, San Diego Fred Jacobs & Steve Goldstein ─ Sonic AI Slats in the Morning ─ WNCX, Cleveland Kelly Ford ─ NASH-FM Jason Cage ─ Mix 96.5, Houston\ John Records Landecker ─National Radio Hall of Famer Complete show notes: www.brandwidthondemand.com
S2 E50 · Mon, December 18, 2017
Guest: Chicagoland Rock Radio Renegade MITCH MICHAELS
Mitch Michaels has been on the air in the Chicago market for several decades, and worked at just about every rock station in town! He is perhaps best known for helping start WXRT-FM , and for his work at WKQX-FM , “The Loop” WLUP-FM , WCKG-FM , and others. He is currently ‘Doin’ the Cruise” from 3p-7p at 95.9 “The River” WERV-FM in suburban Chicago, and has recently released a book of the same name: “ Doin’ the Cruise: Memories From A Lifetime in Radio and Rock & Roll . With his longstanding run in the same major market, Mitch digs into how his job has evolved and reveals the ONE THING he feels is most important today for ANY on-air talent to remain relevant tomorrow. His insights might surprise you. Complete show notes: www.brandwidthondemand.com
Mon, December 11, 2017
Guest: Karen Dalessandro - Making the Switch!
Ever have a radio station change their name for you? That's exactly what 94.5 KTI country did after revealing that Milwaukee country radio mainstay Karen Dalessandro was switching dial positions. Her new station is so happy to have h er that they have renamed the station “ 94-5 KAREN COUNTRY ” in a series of ads, including TV and outdoor. Clearly, Karen is a modern-day renaissance pro. She’s done voice-over and on-camera work for advertising agencies, worked in theater and comedy improv, and was even a TV entertainment reporter for Milwaukee’s FOX-TV affiliate. As longtime morning host at Milwaukee’s leading country radio station, she is now hosting afternoons on rival “KTI Country” and serving as WKTI Music Director. In sharing her journey she offers some tips for deciding whether you're ready to lead a large market morning show, and importantly, what it takes to KEEP a show on top for almost two decades. Having been in the enviable position of "hiring her next boss", Karen describes what are some of the traits (good and bad) which any talent should be aware of before signing on the line.
S2 E48 · Mon, November 27, 2017
Guest: Slats in the Morning - WNCX, Cleveland
For many who work in rock radio, Cleveland is like Mecca ! It's home to the Rock & Roll Hall of Fame , and legendary rock radio stations, like WMMS where Slats worked earlier in his career. After serving at a number of great places like Nashville, Florida and other warmer climates, it was not the weather, but his love of Classic Rock and knowledge of the market that made him a natural choice for a return to Cleveland and WNCX . Slats discusses how the job of morning radio host is changing and shares solid tips for handling that evolution. He also offers some candid insights on what traits help him determine a good program director or manager. Slats has been nominated for any number of industry awards and was named Billboard Magazine rock personality of the year and both rock personality of the year And air personality & music director of the year by FMQB . Now his business card says “ Just the Morning Guy ” for 98.5 WNCX – Cleveland’s Classic Rock. and we're proud to welcome him to the podcast!
S2 E47 · Mon, November 20, 2017
LaDona Harvey - The Talk San Diego Radio Can't Ignore!
LADONA HARVEY is known in industry circles as the outspoken co-Host of San Diego's Morning News on market leader KOGO, Her background includes DJ stints in a variety of formats, excelling in markets like Flagstaff, Phoenix and a number of radio stations in Southern California. LaDona then moved into information, investing a decade as news anchor before making the transition to Talk show host and now, morning co-host on a market-leading News/Talk Station. She shares some important ways in which she’s seeing how the role of on-air host is evolving, tips for earning a slot at a bigger station or market, and insights on how to move beyond ‘surviving’ the ‘thriving’ in the new media normal. Show Notes and Bonus Content: www.brandwidthondemand.com
S2 E46 · Mon, November 13, 2017
Cadillac Jack - Kicks 101.5, Atlanta - Winning over the long haul
Cadillac Jack will be marking his 25th year with Atlanta’s KICKS 101.5 in March. He joined the station as evening host of “Crying, Loving or Leaving” when he was just 20 years-old. After years as afternoon host on KICKS, Cadillac Jack was cast as the anchor of morning drive in 2005. He’s co-hosted with a number of talented performers, including Dallas McCade who moved to middays with a promotion to KICKS Music Director, and now “ Cadillac Jack with Ali Mac ” are at the morning helm. Caddy (as he is called in casual circles), has dabbled in television – appearing as TV news report “Ted Philips” on ABC’s “Hope and Faith” and also won an Emmy Award for hosting ABC’s “The Road to the CMA Music Festival.” In this episode, he shares the ONE piece of advice that has been most helpful to him along the way. He also offers some invaluable advice for people wishing to follow his lead into the major markets, including tips to being noticed by the right people! For those coaching winning talent, he also shares some ‘do’s and don’t’s” for coaching strong shows and helping them be their best. Complete Show Notes: www.brandwidthondemand.com
Thu, November 09, 2017
Fred Jacobs & Steve Goldstein Reveal The New Must-Have SKILLS to WIN!
Our second season is starting as a year of ‘firsts”. Our first confab coverage (Morning Show Boot Camp), and this time, our first ‘dual guest’ episode. Fred Jacobs is well known as one of radio’s leading visionaries. His JACOBS MEDIA created the Classic Rock format and with the initiation of the annual benchmark Jacobs Tech Surve, he’s been acclaimed as a pioneer in the connected car movement, and overseen the growth of their JACApps division. Steven Goldstein is recognized as a thought leader in audio programming, marketing and management. His track record of success spans virtually every major radio format for some of the nation's top broadcasting companies. He was a co-founding partner in Saga Communications, serving as Executive Vice President and Group PD from 986 until 2015, when he founded AMPLIFI MEDIA . Now these two have teamed up again for what could be a real game changer in bringing radio back into the home…with a new venture called Sonic AI . Their goal: teach YOU the ‘skills’ to make sure your station brand(s) join the new tech parade back INTO THE HOME! If you plan on being in radio the next year or more, this is a MUST HEAR episode!
S2 E44 · Mon, October 30, 2017
Season II Kickoff: The Best of Morning Show Boot Camp
Time alert : We usually keep episodes to 15 minutes or less, but THIS ONE is so jam-packed with great information, it runs more than a half hour! The Best of Morning Show Boot Camp brings you highlights from America's longest running talent symposium. If you were there, this will bring back memories of some great lessons and bits shared. Missed it? You're in for a treat -- AND a special EXCLUSIVE offer for Brandwidth On Demand listeners (in the show notes at www.brandwidthondemand.com . From TRACY JOHNSON to ACE (Ace & TJ) , ALT 98.7/LA host WOODY, Las Vegas morning mainstay MERCEDES and more. One legend interviews another: WCBS-FM Morning star SCOTT SHANNON talks with HUBBARD CEO GINNY MORRIS. And WNOR/Norfolk's RICK RUMBLE presides over the battle of the bits...IHeart talent sherpa DENNIS CLARK ...and more!
Wed, September 13, 2017
John Records Landecker - A Radio Hall of Famer SPEAKS OUT!
John Records Landecker is a bona fide radio star, soon to be inducted into the National Radio Hall of Fame. He’s perhaps best know for his trademark saying " Records Truly is My Middle Name ” also the name of his book ─ now entering it’s second printing with an updated “Hall of Fame” edition. Starting in small market Michigan radio, he quickly ascended to major markets like Philly and Chicago, where for years he held court at the legendary “Big 89, WLS” (or as he put it, “the Enormous but not too gaudy 89”). There he was part of a lineup that included such radio luminaries as Larry Lujack , Tommy Edwards , Fred Winston , and Dick Biondi to name just a few. John is also famous for benchmark bits like “Boogie Check”, “Americana Panorama” and “Press My Conference”. Next came stints at other Chicago stations including WJMK, Magic 104.7 and his weekend show "Into the Seventies”. All this was followed by a return to WLS, both on AM and FM in the 2000’s, and he’s still going strong today with a show on his local hometown station WEFM! In this episode, we’re treated to some strong insights from a Hall of Famer who has been to the mountaintop – and is not afraid to speak out.
S1 E42 · Mon, August 28, 2017
Guest: Jay Philpot - KQRS, Minneapolis - You CAN Go Home Again
Jay Philpot is living proof that radio people CAN go home again! After growing up the the radio mecca of Minneapolis/St. Paul, he hosted at then Emmis CHR, WLOL-FM. Then stops in with groups including Saga, Clear Channel and Hubbard in markets like Milwaukee, Norfolk, St. Louis, Dallas Baltimore and his national show on the WESTWOOD ONE NETWORK. Now he’s back in his hometown, ‘stationed’ at the legendary KQ92, KQRS! For many years, Jay also gave back through his tireless efforts on behaf of the Conclave, and ‘wrote the book’ on the event for their 30th anniversary, and continues to host and produce a podcast: Ain't Misbehavin', Just Conclavin' ! Among the very strong lessons he shares, Jay reveals the traits and skills most vital for radio professionals to rise to the top today and shares the best piece of advice a PD, manager or colleague ever gave him. Importantly, after top jobs in strong markets ranging from Milwaukee, St. Louis, Dallas, Baltimore and now back to the Twin Cities, Jay explains how he connected with all those stations, and what made him stand out to earn each of those positions. Show Notes HERE
S1 E43 · Tue, August 22, 2017
Geo Cook - THIS Urban Legend is for REAL!
When thinking about smart programming minds, one name that often comes up is GEO COOK . Noted as one of the top pro’s in urban radio, he’s served as PD and Brand Manager for leading urban stations from Charleston to DC, from Pittsburgh to Dallas, where he’s been leading the legendary K104 brand since 2010. He later added OM duties for sister station Smooth 105.7 . George also guided advisory firms like Geometric Media Consulting, the Media Sales Institute and Atlanta’s Hampton Agency. In each case, the proof is in the results. In this episode, he divulges how he directed K104 into the authentic, real-time relevant hip hop brand that continueds to be beloved by its listeners and fans in the DALLAS Metroplex. He also shares his recipe for helping a heritage winner become even more dominant in its position by creating the most engaging content and listener experience possible at every touch pointS See Show Notes for BONUS CONTENT & FREEBIE!
Thu, August 17, 2017
#040 - Kellie Rasberry - The Show Must Go On
Kellie Rasberry was born and raised in SC with aspirations of becoming an actress, but the owner of a local radio station saw her at a talent convention and thought be great for radio. She eventually become News Director, host of her own morning show, then came a seismix shift: She moved to the big city to join Kidd Kraddick in the Morning in May, 1994. Since then Kellie has won numerous Favorite Radio Personality of the Year awards, had a part in the made-for-TV movie, “Holiday In Your Heart,” with LeAnn Rimes, co-hosted the Blockbuster Entertainment Awards along with an episode of “Live! With Regis” during the “Women of Radio” week. Perhaps the biggest shock came with the untimely passing of Kid Kraddock in 2013, at just 53 years old. Although she had lost her ‘radio husband’, the show soldiered on, and under her guiding hand, the Kid Kraddock In the Morning show continues to excel to this day. Kellie discusses how she and the team kept the Kidd Kraddick brand and spirit alive, and shares powerful tips on how YOU can overcome adversity. See Show Notes and Get FREE Bonus Content
Mon, August 07, 2017
#039: NASH-FM's KELLY FORD on Waking up the COUNTRY!
NASH-FM morning star KELLY FORD is the epitome of “Award Winning” morning host. After taking home three CMA Major Market Personality of the year prizes, plus a Marconi, an ACM, and the prestigious Gracie Award from the Alliance of Women in Media, it’s no wonder that NASH-FM wanted her to be part of their “ Ty, Kelly and Chase ” national morning show. The radio program airs from Nashville via New York where Kelly was the first live voice heard on NASHFM 94-7 , the flagship NASH station in America. Prior to New York City, Kelly woke up country listeners in Denver for 20 years. In this episode, she explains some differences between doing a local show and national wakeups. She also discusses how all outlets, from on-air to online and even in person have made all the difference in her success. And for those who’d like to follow in her footsteps, wait’ll you hear her key advice!
Mon, July 31, 2017
Episode #038: Guy Phillips - Life After a MILLION+ Quarter Hours
Guy Phillips is undeniably an institution in the St. Louis area. After over a MILLION Quarter Hours on CBS owned Y98 (KYKY), he continuously reinvents his show, and makes St. Louis laugh every morning. Hundreds of thousands of listeners prove this every book. For Guy, he says “ “I’ve been one of the luckiest guys to ever work in radio. I have had steady employment over five decades in St. Louis and I haven’t once failed to laugh, on the air and off, on any of those days. I work with a crew that is not only passionate about their jobs but have compassion for one another. In this episode, he offers some great tips on people who would like to enjoy the same longevity and success, shares insights on what he’s done to evolve with the changing mediascape and his audience and reveals what he knows NOW that he WISHES he’d know ‘back then’!
Sat, July 22, 2017
#037 - Bridging the Audience Gap - Dave Van Dyke, Founder/CEO Bridge Ratings
Your audience moving away from you. The attacks are not just online anymore. Media reseach sherpa Dave Van Dyke offers a look at where the ‘audience gap’ between radio is and where it needs to go to remain competitive, if not dominent. Dave was raised in radio, showcasing talents on-air, in programming, sales, marketing and research. After over two decades with posts including VP /GM at KCBS/Los Angeles along with senior management positions at Westinghouse, Viacom, Infinity and ABC Radio Networks, he started Bridge Ratings Now he’s focused on every facet of radio, audio and Internet audience engagement and is widely recognized for his ability to forecast and gauge media Bridge Ratings conducts several studies annually to determine the impact of a variety of media which compete for consumers' time. See the “ Bridge Ratings New Media Gauntlet ” found in the show notes. This episode will help you bridge the growing audience gap, for survival of your station brand ─ and your career! Show notes: www.brandwidthondemand.com
Fri, July 14, 2017
Episode #036: Jason Cage, Mix 96.5/Houston - Serious Fun = Serious Success
For CBS/Houston’s Jason Cage , it’s been said that WINNING is in his DNA! With over a decade in the business, Jason understands what makes fun, interactive, memorable radio and the new skills required to touch listeners where they live including social media. His career spans from his hometown radio market, Huntsville Alabama to Chicago’s legendary B96 and other major market stops, now covering afternoons in Houston at Mix 96-5, KHMX . Jason also shares wise advice for anyone wanting to follow in his major market footsteps. More info and BONUS CONTENT: www.brandwidthondemand.com
Mon, July 03, 2017
Episode #035: Chio in the Morning: Perseverance PAYS!
C HIO IN THE MORNING is a Philly radio legend, provingthat perserverance DOES pay off. He’s been part of winning stations LITERALLY from coast to coast (Z100/New York to KHTS and XHRM/San Diego). Through all of that, Chio is marking over 16 years hosting mornings in America’s 9th largest market, at stations like Q102, WIRED 96.5, and now at IHeart’s MIX 106-1. There he starts Philly’s day with fun games and benchmark features like “Battle of the Sexes, “Truth or Trash” and “Chi-aoke”, his version of “karaoke” on the radio. He’s also known for helping local families in need with charities like the “Yo Cuz” foundation, “Big Brothers and Sisters of the Independence Region” the “Philadelphia Sunday Love Project” which helps feed the homeless Never shy about unveiling his personal life on the air, he is a proud Dad of four children, and recently got re-married to his ex-wife, live on local TV! Now teamed with co-host Nicole and Producer Matt, you’ll learn a LOT from CHIO IN THE MORNING! If you’re serious about STAYING in radio, you can learn a LOT from CHIO in the Morning. Brandwidth On Demand Show Notes
Wed, June 28, 2017
#034: Skip Mahaffey - All Radio Needs is (K)Love
When you mention ‘great radio people’, invariably the name Skip Mahaffey comes up. After decades as a morning ratings magnet, his CMA and Billboard Award-Winning “Skip Show” has been dominant for decades, winning in markets from Tulsa to Phoenix, St. Louis to San Diego, Los Angeles, Tampa and Dallas. Now he captains mornings on one of the most innovative plays in radio, EFM’s K-LOVE stations whose approach to ownership, quality programming and business model are changing both the complexion of branded audio content and the lives of listener's they serve. Brandwidth On Demand Show Notes
Mon, June 19, 2017
#033 - In Search of Radio Excellence - Jeff McCarthy, VPP, Midwest Communications
You may not see him hoarding the headlines…mainly, because Jeff McCarthy has been too busy… quietly and consistently helping build Midwest Communications into one of America’s fastest growing, privately held radio powerhouses. For over 30 years, he’s been Vice President of Programming for a company that started as an AM/FM combo in Wausau, Wisconsin ─ then added another 100,000 watt FM and leading AM in Green Bay. Now the company has over 70 stations in 7 states, with recent acquisitions in Nashville, Evansville and several markets in Michigan, to name a few. Importantly, Jeff has managed to raise his family in the same town all those years. One key to all his successes: EXCELLENCE. In this episode, he reveals some of the approaches, tips and techniques that helps him achieve, maintain, and increase an ever-growing group of quality stations. We can all learn a lot from JEFF McCARTHY ! Brandwidth On Demand Show Notes
Thu, June 15, 2017
#032 - Tips from a Top 10 Market - Tony Lorino, PD Star 94.1/Atlanta
Want proof that good guys still CAN make it to the top? Take a few minutes to hear what Star 94.1/Atlanta PD TONY LORINO has to say! Like many of us, Tony started in smaller markets, listening, learning and working his butt off for groups like Triad and Saga . Then a tour of duty with one of the best mentors in the business, Entercom's Brian Kelly (episode #009) at Milwaukee’s WMYX/Mix 99.1 as APD/on-air host. After a successful move to programming at WZPT/The Point in Kansas City, he was tranferred to Atlanta and WSTR/Star 94.1. In this episode, Tony gives tips to those who would like to move to a major market, either as an on-air performer or in Product Management. He also offers some great ‘non-media’ tips for settling in to a new market. Brandwidth On Demand Show Notes
Mon, June 05, 2017
#031 - Make Mine MEDIUM - Chris Murphy - OM, Midwest Family Media/Springfield IL
Don’t let his wicked sense of humor fool you. CHRIS MURPHY is as serious about creating winning radio -- as he is in making radio fun. And he’s in a medium market after winning in the majors, for quality of life and other reasons he shares. After on-air stints in a number of markets, with a station roster that includes powerhouses like Magic 98 in Madison, WI, and KS-95/KSTP in the Twin Cities, Chris brings a major market attitude, while making a home ─ and career ─ in the medium market of Springfield, IL. There he has served as morning host on a music station, anchor and host for a News/Talk station, Operations Manager for the entire cluster, and as this is being published an announcement is being prepared for his latest promotion! Chris shares some of the skills required to move up the ranks at a good company, as well as some surprises he’s had along the way. He also shares some great tips for prioritizing duties when juggling a lot of different functions.
Tue, May 30, 2017
#030 - Online Marketing for Radio - AMY PORTERFIELD
If you don’t know the name AMY PORTERFIELD , you should! She’s not a broadcaster, but any smart media person can learn a LOT from her online marketing skills and approaches. Amy authored one of those big yellow “Dummies” books all about Facebook. She was named by Forbes as one of the Top 50 Social Media Power Influencers . Then, Amy spent over 6 years workin with Peak Performance Coach, Tony Robbins , managing his content marketing team and major online campaigns. Since the entire Brandwidth concept focuses on ways in which traditional media can and should be using ALL avenues of engagement, Amy shares lessons and observations from her mega-successes (…and some things she’s learned NOT to do!). If your email list or digital strategy is still a "work in progress", THIS is the episode for YOU! This episode also includes the BONUS CONTENT: “Amy's 5 Step Plan to Grow Your Email List ” when you subscribe to for updates: Brandwidth On Demand Show Notes
Wed, May 24, 2017
#029 - Bobby Rich: Life AFTER Radio (...sorta!)
Bobby Rich is the epitome of “AWARD-WINNING BROADCASTER”, and in this episode, you’ll hear why! Elected to the Arizona Broadcasters Hall of Fame. Named R&R: AC Personality of the Year and honored locally as Best Of Tucson by The Weekly. His 94.9 Morning MIX named “Best Of The City” by Tucson Lifestyle magazine and "Best Local Radio Show" in Arizona Daily Star Readers Poll . Greater Tucson Leadership gave Bobby their " Community Leadership Award " and Tucson Advertising Federation chose him for the prestigious “Golden Mic Award ". And his under his leadership,Mix 94-9 was named R&R’s Station of the Year . Although Tuscson has been home for over 25 years, Bobby is perhaps most highly regarded as the original creator of HOT AC, as PD of San Diego’s KFMB-FM/B-100. There he also herded the market-dominant and equally award-winning “ Rich Brothers ” morning show. Proudly stating that radio was his first love, and will be his last love, he now is channeling that passion to his online station B100-dot-FM, the station so bitchin’, it’s not even a dot-com, it's B100 dot- FM ! He shares the ONE thing separating winning shows and stations from those that aren’t, and reveals secrets that have made ALL of his stations so successful. He also share his thoughts on where radio is headed next.
Fri, May 12, 2017
#028 - Emmy Award Winner KEN LEVINE - Keeping the SHOW in Show Biz
Ken Levine holds the distinction of being the first (and perhaps ONLY) Emmy Award winner to guest on Brandwidth on Demand ! He was reached the top as an on-air talent (known on-air as "Beaver Cleaver") working at legendary radio stations in markets like San Diego and LA. Later, he moved to TV, serving as head writer, adviser and director for top hits like M*A*S*H , Cheers , Frazier , Everybody Loves Raymond , the Simpsons and many others. Then, he fulfilled a lifetime dream, doing play-by-play for Major League Baseball teams including the Baltimore Orioles , Seattle Mariner s and San Diego Padres ! Now he sees media like few others ─ and WAIT until you what he’s up to NOW! This episode also includes the BONUS CONTENT: “5 Ways To Keep the SHOW in Show Biz ” when you subscribe to for updates: Brandwidth On Demand Show Notes
Tue, May 02, 2017
#027 - NBC Radio News guru Crys Quimby has the NEWS on today's mediascape
Crys Quimby is a highly regarded broadcast journalist, News Director and PD, who is currently National Director of Programming for NBC Radio News. She has also served as anchor for such market leading brands as Fox News Radio , CNN and one of America’s consistently top-rated and top-billing stations 1010 WINS in New York. Notably, she was Program Director at sister station WCBS Newsradio after a successful run in Los Angeles programming CBS owned KFWB and anchoring on KNX . This veteran major market broadcaster shares valuable advice for anyone seeking to advance their career, or just starting out in the industry. Discover which TRAITS are most valuable today, and what makes one candidate stand out over another when two people have seemingly equal qualifications. Complete show notes, plus a special BONUS CHEAT SHEET "9 Things Your Audience Wants to Know from YOUR STATION (regardless of format)" when you subscribe to the newsletter at: Brandwidth On Demand Show Notes
Thu, April 27, 2017
#026 - How Does YOUR Station (really) Stack Up? - Andrew Curran, DMR
Okay, so you have a radio station. Where ELSE should you be engaging with current and potential listeners to get their attention TODAY? Smart broadcaster know thier best advertisers by name, but what about their most valuable listeners? In this episode, you’ll get the inside scoop on the POWER OF P1’s…and the best ways to earn their loyalty, from someone who has studied them like few others. Andrew Curran is President and COO of DMR/Interactive, who is also in demand as a frequent panelist and presenter at broadcast events, including CRS, RAIN, Morning Show Boot Camp and the WorldWide Radio Summit. Andrew also shares practical ideas for how you can enhance listener engagement by using info you already have, to better understand WHO and WHERE your listeners are ─ and what REALLY interests them. All without breaking your budget! His insights and experiences, tips and insights will help you understand how to WIN by working smarter, not harder - whether you’re in PPM, diary or even an unrated market. Complete show notes, plus a special BONUS CHEAT SHEET "17 Tips for Career Success in 2017" when you subscribe to the newsletter at: Brandwidth On Demand Show Notes
Wed, April 12, 2017
#025 - 17 Career Survival Tips for 2017
There are some who say radio can be hell, but it’s a dry heat! No question, our industry continues to evolve in ways foreign to many people. However, there are any number of clues as to ways in which things are likely to move, and importantly, ways in which YOU can prepare to success. In this episode, we’ve compiled some of the best CAREER ADVICE from top radio performers, managers, and media thought leaders to help you sharpen your career survival skills. Experts like: Kim Komando - America’s Digital Goddess, Founder, CEO & Host: WestStar Multimedia Entertainment, Inc. Dave Smiley - Morning Host, WZPL/Indianapolis Chuck DuCoty - COO, NRG Media Valerie Geller - President, Geller Media International Fitz - National Country Morning Host, Sun Broadcast Group Paige Nienaber - Evil Genius, CPR Radio Promotions & Consulting Steve Goldstein - Founder and CEO, Amplify Media Tom Webster - VP Strategy and Marketing at Edison Research Nick Michaels - National Voiceover Artist and host: The Deep End with Nick Michaels Zach Sang - National CHR Host: Zach Sang and the Gang, Westwood One Radio Tommy Sablan - Hall of Fame producer: Jeff and the Showgram, KYXY/San Diego Complete show notes, plus a special BONUS CHEAT SHEET "17 Tips for Career Success in 2017" when you subscribe to the newsletter at: Brandwidth On Demand Show Notes
Sat, April 01, 2017
#024 - Tommy Sablan - Producing Better Radio by Producing Radio BETTER
TOMMY SABLAN has been on top of the San Diego morning show heap forever ─ both on TV and radio. He’s perhaps most widely know as the ‘producer’s producer’ of the famous Jeff & Jer Showgram in San Diego. There, his contributions to an uber-talented team have lead the ratings as the show has moved from station to station, time and again. Now, Jer has retired from radio and the show continues as Jeff and the Showgram , and Tommy reveals how he orchestrated the evolution without missing a beat! Tommy is the first-ever producer to be named to Radio’s Hall of Fame. In this episode, Tommy shares ways ANY station or show can dominate in their market, larger or small. He also offers insights on doing the impossible: helping a show move from station to station, while GROWING the audience each time. Complete show notes, plus BONUS CONTENT including real life examples of Tommy's exploits when you subscribe to the newsletter at: Brandwidth On Demand Show Notes
Fri, March 24, 2017
#023 - Nick Michaels reveals the STORY behind Breakthrough media imaging
No question, we all get barraged by marketing messages daily. Nick Michaels has cracked the code on making messages stand out and reveals his secrets in this episode of “Brandwidth On Demand”. His mantra, “in an over-communicated world, a whisper can become a SCREAM” is a strong starting point...part of it. But gaining a true understanding of your target audience, then speaking to them IN THEIR LANGUAGE are the steps that Nick sees as most important, and typically overlooked. Simple, but not easy. In this episode, Nick provides real-world examples that you can put to work TODAY. Complete show notes, plus BONUS CONTENT including real life examples of how Nick's contributions lead Kipper to dethrone the longtime market leader are available when you subscribe to the newsletter at: Brandwidth On Demand Show Notes
Thu, March 16, 2017
#022 - Paige Nienabor - Promote THIS!
If you look up Paige Nienabor in the Encyclopedia of Radio Promotions, you’ll see his picture. Largely because he WROTE that book among several others! After groundbreaking stints at stations in Portland, Minneapolis, Charlotte and San Francisco, for the past 20 years he’s been consulting stations around the world on Marketing and Promotions. Paige is the go-to person for hundreds of AE’s and Programmers who need ideas FAST -- and has created contests and campaigns that have made hundreds of thousands of dollars and gotten media attention worldwide. In this episode, Paige shares some of his favorite stunts and the results created. He also reveals where he gets inspiration for some of his wackiest concepts and offers great tips for people who are short on two things: TIME and BUDGET! Complete show notes, including BONUS CONTENT including the famous KCBQ Last Contest Montage and the EXPANDED PLAY of this interview are available at: www.brandwidthondemand.com
Mon, February 20, 2017
#021 - Zach Sang - Radio's Future is HERE!
If you’re wondering where radio’s future superstars will come from, here’s a hint: ZACH SANG ! At a time when most of his contemporaries were choosing other creative outlets to express their talents, Zach believed in radio ─ but with a twist! Like many of his friends, Zach found an out-of-touch medium targeted more for his parents than his generation. Nonetheless, he got ‘bit by the radio bug’ but decided to create an entirely different take on what ‘his generation’ of radio could be. Now he’s one of the youngest broadcasters ever to head his own network radio show, the pop culture show Zach Sang and the Gang on the Westwood One Radio Networks. Brandwidth on Demand is proud to welcome ZACH SANG ! Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at: www.brandwidthondemand.com
Mon, February 13, 2017
#020 - Gabe Hobbs - Secrets of a SUPERSTAR Coach
Gabe Hobbs is a longtime award-winning radio leader, specializing in spoken word formats for the past 20-plus years. As SVP Programming for Clear Channel Broadcasting , he oversaw 275 News, Talk and Sports stations, and served as in-house advisor to Premiere Radio Networks , where he worked with names you’ll know ranging from Rush Limbaugh and Glenn Beck , to Dr. Laura , Bob Costas and even the President of the United States, Donald Trump ! Now he heads Gabe Hobbs Media, featuring an impressive roster of top broadcast talent. In this episode, he reveals common threads to all of his successes, and offers tips you can implement immediately. Gabe also shares insights on the 2017 Talk Show Boot Camp in Atlanta, and shares tips that radio people of ANY format should be paying attention to moving forward Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at: www.brandwidthondemand.com
Mon, February 06, 2017
#019 - Tom Webster - What the INFINITE DIAL Means for YOU
Tom Webster is Vice President of Strategy for Edison Research, perhaps best known as the sole providers of exit polling data during US elections for all the major news networks, and radio’s benchmark INFINITE DIAL STUDY , America’s longest running research series on digital media consumption. This widely-cited study, along with others including The Social Habit , Twitter Users in America, Moms and Media, The Mobile Commerce Revolution and Sharing the Road, the Changing In-Car Audio Space are frequently quoted for their spot-on accuracy and clearly focused analysis. He is also a popular keynote speaker on data and consumer insights and writes about all of these topics at www.brandsavant.com and on Twitter at @Webby2001 . During this visit, Tom shares what the INFINITE DIAL can mean for all of us, shares observations on what media can learn from the recent election cycle, and points out one thing that worked so well radio STOPPED doing it! Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at: www.brandwidthondemand.com
Mon, January 23, 2017
#018 - Fitz in the Morning/Network Show
From a kid who would do almost ANYthing to get on the air calling local DJ’s, and started developing his ‘act’ doing humorous PA announcements in grade school, Seattle-based FITZ shares the story of how he got his start, and the steps that lead to his nationally syndicated morning show, distributed by the SBG radio networks. Fitz shares some of the biggest mis-conceptions of those who THINK they’d like to be syndicated, but aren’t ‘there’ yet? He also tells us his definition of “B.Y.O.B.” and shows why winning talent will do it! He offers some solid tips for PD’s & GM’s on the care & feeding of an established air talent and what HE looks from a good program director or manager. Fitz also explains the special ‘adventures’ of having so many DIFFERENT PD's at once, carrying his show on their stations! Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at: www.brandwidthondemand.com
Mon, January 16, 2017
#017 - Dave Smiley, WZPL/Indianapolis
When it comes to top-rated morning shows, most managers will agree that it takes a little bit of ‘crazy’ to create the chemistry, commitment and contageous enthusiasm that keeps a show at the top of the ratings. Few local hosts exemplify this trait ─ and the crucial contol to keep on target more than DAVE SMILEY, captian of the “Smiley in the Morning Show” at Indianapolis CHR mainstay WZPL. Dave also shares some power tips on 'things he knows NOW he wishes he'd known THEN'! Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at: www.brandwidthondemand.com
Wed, January 04, 2017
#017 - Radio Resolutions for '17
Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at: www.brandwidthondemand.com
Sat, December 17, 2016
#015 - Chuck DuCoty - View From The Top
If you agree that winning radio starts with having the right people on the team, you’ll DEFINITELY want to hear what NRG Media COO Chuck Ducoty has to say. Especially as he DEFINES what it takes to BE one of the ‘right people’! We also explore Chuck’s views on what worked so well, we as an industry stopped doing it. His insights may surprise you! Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at: www.brandwidthondemand.com
S1 E14 · Mon, December 12, 2016
Valerie Geller - Creating Powerful Radio...and MORE!
If you haven’t encountered the influence Valerie Geller on the changing mediascape, you’re in for a treat! If you HAVE had the chance to see her, or the great good fortune of working with her one-on-one, this episode will serve as a GREAT ‘booster shot’ for YOU to Create Powerful Radio . In this episode, Valerie reveals the three building blocks of Powerful Radio, and offers examples that YOU can put to work immediately to gain competitive advantage. Complete show notes are available at www.brandwidthondemand.com
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