James Clark of Toyota & Lexus UK joins me on the podcast to talk about his journey, what's going on with Toyota and Lexus, the ins and outs of working with the media, press launches and much more.

Video Podcast: https://youtu.be/9iCxfb11SYU

https://www.toyota.co.uk/

https://www.lexus.co.uk/

Enjoy, 

Sam 

Show Notes:

00:00 - Intro

02:19 - How to Enter the Automotive Industry and Connecting with PR

21:21 - The Day-to-Day of Automotive PR

25:06 - Handling Media Feedback

34:47 - The Changing Media Forms for PR

52:08 - The GR Yaris

1:09:43 - Future Models

1:18:06 - 5 Questions

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