S3 Enull · Fri, September 08, 2023

The Secret To 10X Your Career (Find Your Mentor)

How to build a mentor relationship that will change your marketing career 

S3 Enull · Sun, July 23, 2023

Niche-ing Down is Terrible Advice + How to Measure ROI

How to measure ROI without a doubt, an excellent content example, and why nicheing down is terrible advice 

S3 Enull · Thu, July 20, 2023

Shaan Puri is the World's Greatest Copycat

Today’s story is about Shaan Puri. As the Creator and CoHost of My First Million, Founder of The Milk Road, Investor, and Entrepreneur- you’ve definitely heard of him. Here are 3 lessons we can learn from Shaan's career.  

S3 Enull · Sun, July 16, 2023

How to earn $400/hour through your newsletter

In this issue, Adam shares how you can make $400/hour through your newsletter and explains the step by step process he's using to do it right now. To read the full issue, visit www.adamsletter.com 

S3 Enull · Thu, July 13, 2023

Sara Blakely: How 1 woman turned a pair of hose into $1 billion

Sara Blakely went from door to door sales woman to billionaire. We study how she did it and what we can learn as a result. Read the full newsletter at www.adamsletter.com 

S3 Enull · Sun, July 09, 2023

How Marketers Can Earn More From their 9-5 Right Now

In this issue, Adam details how marketers can make more money by using the tools and strategies learned in their 9-5 jobs to start lucrative side hustles.  visit adamsletter.beehiiv.com for the full issue! 

S3 Enull · Mon, July 03, 2023

How to Market in a Recession

On this episode, Adam shares the playbook for guiding executives out of their emotions and into the data to make marketing decisions that grow the bottom line.     To read the newsletter version or to receive these issues directly in your inbox, visit: https://adamsletter.beehiiv.com/p/emoceo 

S3 Enull · Fri, June 16, 2023

Freight Founders - Ryan Petersen

Freight Founders is a weekly newsletter exploring one of the industry’s most important founders. This week's issue: Ryan Petersen. We dive into how Ryan went from importing motorbikes from China as a teenager to building an $8 billion freight unicorn that would change the world and everything along the way. Enjoy!

Bonus · Fri, June 02, 2023

Freight Founders: Ted Alling

Freight Founders, a weekly newsletter exploring one of the industry’s most important founders. This week's issue: Ted Alling.   We dive into how Ted's childhood formed who he'd become as an entrepreneur, the founding story of Access America, what happened when he sold his $500 million business, and how he continues to build great organizations today. Enjoy! 

S3 Enull · Tue, May 23, 2023

Ep. 78 - Trey Griggs of BETA Consulting Group on Finding What You Do Well and Going All In

Highlights from the conversation: Trey’s ability to connect with people (0:55) What attracted Trey to supply chain? (3:59) The BETA journey (7:37) Finding what you do really well, and focusing on it (13:08) Getting honest input from your friend network for what you want to do (16:41) Where is content creation for businesses going in the near future? (25:19) Connecting with Trey (32:42) Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company. HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com . * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

S3 Enull · Tue, May 09, 2023

Ep. 77 - Adam Robinson of The Robinson Agency on Supply Chain Marketing

Highlights from the conversation: Adam’s innovation in health insurance (1:56) The move from insurance to advertising (8:00) Getting into SEO and content marketing (10:04) Founding the Robinson Agency (12:45) Betting on yourself (18:04) The impact of AI and ChatGPT on SEO and other factors (20:51) Putting the customer at the center of your content strategy (23:07) Becoming an expert in your niche with relevance and specificity (25:52) Growing in a struggling market (28:27) Clarity of vision and offering generates leads (34:14) Staying connected with Adam and the Robinson Agency (37:32) Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company. HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com .

S3 Enull · Tue, March 28, 2023

Ep. 76 - Jason Roberts of MODE Global on The Importance of Failure and Adaptability

Highlights from the conversation: Jason’s background from being fired to his current successes (0:23) Starting over as a broker (4:22) The “luck” of sales (7:49) Data-driven decision making (8:39) The impact of COVID-19 (14:42) MODE’s shift in trajectory (15:57) Improving operations (18:35) Complexity of agent network (19:56) The importance of failure and adaptability (25:47) Pivoting against the challenges (29:09) Creating value for yourself (32:28) Approaching customers with a full solution mindset (37:48) Final thoughts and takeaways (42:12) Keep up with GUEST: Jason Roberts ( LinkedIn ) Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company. HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com . * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

S3 Enull · Tue, March 21, 2023

Ep. 75 - Ed Stockman of newtrul on Redefining the Value Proposition

Highlights from the conversation: Value of attending conferences (0:25) Ed’s background in supply chain (3:49) Finding more freight (6:47) Evolution of newtrul (8:38) Selling technology vs freight (10:27) Challenges of monetization (11:23) Quantifying value proposition (13:19) Overcoming challenges of fundraising (19:57) Choosing the right investors (21:51) Lower margin strategy (26:53) Final thoughts and takeaways (28:47) Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company. HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com . * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

S3 Enull · Tue, March 14, 2023

Ep. 74 - Whitney Cowell of KCH Transportation on Rewards and Culture: The Key to Retaining Talent in the Supply Chain Industry

Highlights from the conversation: Whitney’s background and experience (0:55) KCH’s growth in marketing (4:07) Creating a uniform message (7:27) Building a content machine in supply chain (10:19) Recruiting the right fit (11:03) Managing growth in a changing economy (14:09) Company culture and rewards (16:02) What’s coming next for KCH? (17:10) Keeping up with Whitney (19:03) Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company. HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com . * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

S3 Enull · Tue, March 07, 2023

Ep. 73 - Chadd Olesen of AVRL on Hand-Selecting Customers to Deliver White Glove Service

Highlights from the conversation: What does AVRL do in the space? (0:15) AVRL’s unique approach to delivering white glove service to companies (1:17) What does growth look like in AVRL’s hand-selection of clients? (5:44) The niche approach to gaining quality of customers, not quantity (6:46) Laser focus on delivering results, not promises (8:45) Combating a recession with growth (11:55) Being a voice for the industry on LinkedIn (15:12) Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company. HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com . * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

S3 Enull · Tue, February 28, 2023

Ep. 72 - Josh Brees of FreightVana on Building a Content Machine Internally

Highlights from the conversation: Josh’s backstory getting into the content game (1:54) Influences that inspired the brand (3:13) Getting organizational buy-in (5:28) Showcasing the brand through individual personalities (9:55) B2B Content and Recruiting Content (16:29) Guarding against complacency (19:31) Wins from the FreightVana approach to Content (22:14) Final thoughts and takeaways (26:53) Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company. HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com . * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

S3 Enull · Tue, February 21, 2023

Ep. 71 - Santosh Sankar of Dynamo Ventures on How to Grow in a Recession

Highlights from the conversation: Takeaways from Manifest (1:36) Embracing the challenges of growth (4:34) How a possible looming recession is impacting start-ups (8:01) What does growth look like for businesses in 2023? (12:05) Using AI to automate workflow and cut out the fluff of communication (17:33) Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company. HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com . * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

S3 Enull · Tue, November 29, 2022

Ep. 47 - Content: To Build or To Buy? With Craig Fuller

Highlights from the conversation: Craig’s background and career journey (7:07) Fly-In Luxury Resort (12:47) Building vs. buying content (25:32) Keep up with Craig: Twitter: https://twitter.com/FreightAlley * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, November 23, 2022

Ep 9 - One Venture Capitalist's Advice to Startups on How to Build a Media Brand with Santosh Sankar

Highlights from this conversation include:  * (9:20) How Santosh is disrupting Supply Chain VC through content * (15:36) Training founders how to articulate a story effectively * (18:32) Building the industry’s biggest and best show * (27:02) The power of content compounding * (39:55) Have You Heard --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. --------- Links & Resources:  Santosh’s Podcast Follow Santosh on Twitter Audible Sam Thompson’s Launch in 24 Hours

S3 Enull · Wed, November 16, 2022

Ep. 40 - How to Build a New Media Empire in an Old Industry with Scott Luton

Highlights from the conversation: The current state of the supply chain (3:50) How Supply Chain Now came to be (8:37) Scaling your podcast beyond yourself (14:05) Giving it forward one asset at a time (20:41) Where Supply Chain Now is heading (27:53) Keep up with Scott: Supply Chain Now: https://supplychainnow.com/ LinkedIn: https://www.linkedin.com/in/scottwindonluton Twitter: https://mobile.twitter.com/ScottWLuton * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Bonus · Fri, October 14, 2022

Re-Air: Applying Personal Values to Create Digital Experiences with Eric Brown

Highlights from the conversation: What CVO means and does (3:34) The importance of experience (6:11) Having a 30-year perspective (9:01) Building digital service (10:44) Digital-first impressions (13:06) Growth contributors (16:37) Team building habits (20:21) External influences on internal creativity (24:19) Being tech-wise in the media industry (28:15) Links & Resources: The Infinite Game by Simon Sinek: https://simonsinek.com/the-infinite-game Whiteboard’s Digital Stewardship Manifesto: https://assets.website-files.com/6000971fd4b15ef62b9f6412/6000971fd4b15e867e9f6534_Digital%20Stewardship%20Manifesto%20-%20Whiteboard.pdf Grayscale: https://grayscale.whiteboard.is/ Center for Humane Technology: https://www.humanetech.com/ WSJ’s Facebook Files podcast: https://www.wsj.com/articles/the-facebook-files-11631713039 The Social Dilemma : https://www.humanetech.com/the-social-dilemma Youth Toolkit: https://www.humanetech.com/youth Praxis Labs: https://praxislabs.co/ The Redemptive Business: https://www.amazon.com/Redemptive-Business-Playbook-Leaders/dp/057889596X A Rule of Life for Redemptive Entrepreneurs: https://www.amazon.com/Rule-Life-Redemptive-Entrepreneurs/dp/057842763X The Redemptive Nonprofit: https://www.amazon.com/Redemptive-Nonprofit-Playbook-Leaders/dp/0578496410 * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Fri, October 07, 2022

Ep. 70 - The 5 Go-Get Steps for Video Virality

Highlights from the conversation: The virality recipe (7:33) Step 1: Get their attention (12:26) Step 2: Get them to the end (15:27) Step 3: Get them to watch again (21:21) Step 4: Get a reaction (23:46) Step 5: Get a fan (25:32) The five points of execution (27:35) Watch the short here: https://youtube.com/shorts/4NwG371avM8 Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company. HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com . * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com.

S3 Enull · Tue, October 04, 2022

Ep. 69 - Unpopular Opinion: You Don’t Have to Act Your Age with Shamus Madan

Highlights from the conversation: How Shamus got immersed into the business world (4:52) What drew Shamus to podcasting (13:27) How to get top-level guests on your show (16:08) The next steps in life for Shamus (20:23) The key to viral content (23:54) Links & Resources: Our Future by Michael Sikand Robinhood Snacks Podcast TBOY Podcast Keep up with Shamus: Podcast: https://www.mbitpodcast.com/ Twitter: https://twitter.com/mbitpodcast LinkedIn: https://www.linkedin.com/in/shamus-madan-9aa2a0211 Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company. HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com . * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com.

S3 Enull · Tue, September 27, 2022

Ep. 68 - Pushing the Limits of Audio Experiences with Michelle Khouri

Highlights from the conversation: FRQNCY Media’s unique marketing twist (5:16) Michelle’s unique relationship with audio (6:33) Defining “audio experiences” (12:11) Defining “post-capitalist” (20:09) Objectives that change how we approach content (28:46) The overarching audio strategy (32:59) What Michelle’s proudest of (43:01) Keep up with Michelle: FRQNCY Media: https://frqncy.media/ Twitter: https://twitter.com/MichelleKhouri LinkedIn: https://www.linkedin.com/in/michellekhouri Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company. HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com . * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

S3 Enull · Fri, September 23, 2022

Ep. 67 - Cleaning Out the Fridge: Innovation, Branding, & Distribution

Highlights from the conversation: Audio innovation (1:36) The branding process (10:21) Show promotion (16:57) Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company. HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com . * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com.

S3 Enull · Tue, September 20, 2022

Ep. 66 - The Par-4 Course of Content Creation with Jon Sherman

Highlights from the conversation: Jon’s background and career journey (1:52) Crafting a unique voice (7:56) Building an audience (14:33) Nonconventional book writing (19:15) Keeping your podcast going (25:39) Practical golf knowledge (30:18) Keep up with Jon: Twitter: https://twitter.com/practicalgolf Practical Golf: https://practical-golf.com/ The Four Foundations of Golf: https://practical-golf.com/my-new-book-is-out/ The Sweet Spot podcast: https://sweetspotgolfpodcast.podbean.com/ Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company. HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com . * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

S3 Enull · Tue, September 13, 2022

Ep. 65 - The Keychain to Content Marketing Success with Blythe Brumleve

Highlights from the conversation: Upcoming season with the Jags (1:51) Blythe’s career journey (5:29) Launching a show as a single creator (11:58) The importance of remaining curious (18:22) The power in ruthlessly cutting content down (21:31) Aggravations of being a marketing agency (30:12) Keep up with Blythe: https://everythingislogistics.com/ Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company. HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com . * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com.

S3 Enull · Fri, September 09, 2022

Ep. 64 - 5 Ways to Make, Break, or Improve Your Podcast with Jonny Gamet

Highlights from the conversation: Jonny’s background (2:39) How to improve your show (9:42) Technical podcast production tips (14:36) Pulling social assets from your podcast (17:12) Links & Resources: Descript: https://www.descript.com/ Audacity: https://www.audacityteam.org/ HEARD Prime: https://www.trustheard.com/heard-prime/ The Data Stack Show : https://datastackshow.com/ Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company. HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com . * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com.

S3 Enull · Tue, September 06, 2022

Ep. 63 - How a 2x4 Will Get Your Guests to Share Anything with Andrew Warner

Highlights from the conversation: Running a marathon on every continent (4:12) How to get your guests to open up (9:42) The secret to longevity (17:09) How to get your guests excited (20:18) How to stay focussed (23:45) Completing a book’s creative process (29:12) What there’s to be excited about (31:17) Links & Resources: Stop Asking Questions by Andrew Warner Mixergy by Andrew Warner How to Win Friends & Influence People by Dale Carnegie Focusmate Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company. HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com . * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com  

S3 Enull · Fri, September 02, 2022

Ep. 62 - Breakthrough Ideas with Creative Constraints

Highlights from the conversation: Constraints aren’t always bad (0:51) Types of creative handcuffs (3:47) How to implement creative restraints (18:08) Tweet of the week (29:02) Links & Resources: Invest Like the Best with Patrick O'Shaughnessy Scramble.land by Carlton Riffel A Gentleman in Moscow by Amor Towles Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company. HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com . * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share:  www.contentisforclosers.com

S3 Enull · Tue, August 30, 2022

Ep. 61 - Jump to 10K Followers With This Content Flywheel, featuring Matt Ragland

Highlights from the conversation: Matt’s career journey (2:53) Getting started in podcasting (9:23) Daily vlogging while employed full-time (13:32) Matt’s content flywheel (24:43) Providing for other creators (30:34) What’s on the content horizon (35:47) Keep up with Matt: YouTube: https://www.youtube.com/c/mattragland Twitter: https://twitter.com/mattragland Automatic Evergreen Service: http://yourweekly.email/ Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company. HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com . * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com.

S3 Enull · Fri, August 26, 2022

Ep. 60 - One Paid Media Hack for 100+ Weekly Conversions

Highlights from the conversation: YouTube podcast page (3:44) Derek’s paid media strategy (8:20) Best practices for these ads (15:12) Real numbers from real results (17:57) Tweet of the week (20:37) Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company. HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com . * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

S3 Enull · Tue, August 23, 2022

Ep. 59 - Growing Your Audience to 75,000+ with Barrett O'Neill

Highlights from the conversation: Barrett’s business success story (6:12) Why you shouldn’t jump without a safety net (10:52) How to make it through the startup process (17:23) About Brightline Media (21:38) What it’s really like to have a large audience (25:35) How to grow your Twitter audience (29:48) Advice for aspiring influencers (33:38) Trends on the horizon (37:19)   Links & Resources: JK MOLINA: https://twitter.com/OneJKMolina Likes Ain't Cash: https://www.likesaintcash.com Keep up with Barrett: Brightline: https://www.brightlinesocial.com/ Twitter: https://twitter.com/barrettjoneill LinkedIn: https://www.linkedin.com/in/barrettoneill Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company. HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com . * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

S3 Enull · Fri, August 19, 2022

Ep. 58 - Profit or Bust in the First 30 Days With Content

Highlights from the conversation: Spotify recorded reactions (3:59) Setting up a case study (8:02) What not to do (9:55) What you SHOULD do (12:36) How to actually make the money (23:41) Tweet of the week (29:13) Links & Resources: Spotify reactions article Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company. HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com . * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

S3 Enull · Tue, August 16, 2022

Ep. 57 - How to Become a Self-Made Millionaire (and Stay That Way) with Pine Baron

Highlights from the conversation: Why “Pine Baron” (6:25) Poker as career experience (11:16) About Wealth Pin (16:19) The lies online mediums spread (23:35) What today’s market looks like (27:31) More about Wealth Pin (29:27) Keep up with Pine: Twitter: https://twitter.com/SpiritofPines Wealth Pin: https://wealthpin.com/ * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Fri, August 12, 2022

Ep. 56 - Pro Tips for Taking Better Photos and Videos with Luke Cleland

Highlights from the conversation: Luke’s background (3:38) Getting in the habit of capturing (5:44) Practical tips on improving photos (15:28) Finding inspiration (24:27) What’s trending (30:14) Keep up with Luke: YouTube: https://www.youtube.com/channel/UCpCFvxtj1u3Sfo-FuO6ApvQ Instagram: https://www.instagram.com/lukewtcleland/?hl=en Website: https://www.lukecleland.ca/ Cleland Photographs: https://www.clelandphotographs.com/ * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Tue, August 09, 2022

Ep. 55 - How to Grow Your Niche Into a $10,000,000+ Business with Bryan Clayton

Highlights from the conversation: Bryan’s background and career journey (6:07) The rise in service-based businesses (15:36) How to grow your company (19:24) Trends on the horizon (28:14) Links & Resources: GreenPal Website GreenPal App Keep up with Bryan: Instagram: https://www.instagram.com/bryanmclayton Twitter: https://twitter.com/bryanMclayton Link Tree: https://linktr.ee/Bryanmclayton * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Fri, August 05, 2022

Ep. 54 - How We Repurpose Content

Highlights from the conversation: Our technical setup (4:47) Direct assets (8:17) Indirect assets (19:12) Tweet of the week (26:54) The tools we use: ClickUp: https://clickup.com/ Google Drive: https://www.google.com/drive/ Riverside: https://riverside.fm/ Make: https://www.make.com/en Otter: https://otter.ai/home Descript: https://www.descript.com/ Canva: https://www.canva.com/ * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Tue, August 02, 2022

Ep. 53 - How to Make Your Podcast Stand Out with Johnny Podcast

Highlights from the conversation: Adam’s take on Ben Simmons (5:35) How Johnny got into podcasting (9:06) What makes podcasting so attractive (15:31) Breaking into your listener’s weekly rotation (19:03) The future of podcasting (29:38) Links & Resources: The Rights to Ricky Sanchez Keep up with Johnny: Twitter: https://mobile.twitter.com/johnnypodcasts * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Fri, July 29, 2022

Ep. 52 - Is Content Marketing Dying

Highlights from the conversation: The dark side of content (1:17) Content negatives throughout history (8:43) Using content marketing methods for good (13:18) Societal shifts from technological change (15:48) Elements of an effective story (18:52) Who’s doing this well (22:22) Tweet of the week (24:44) * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Tue, July 26, 2022

Ep. 51 - Running an Influencer Marketing Campaign at Scale

Highlights from the conversation: Where it’s at on TikTok (7:30) Jess’ background and career journey (9:58) Influencer marketing (18:32) Judging the effectiveness of a campaign (23:40) Programmatic performance marketing (26:37) Getting started with influencer marketing (31:24) Keep up with Jess: Ubiquitous: https://www.ubiquitousinfluence.com/ YouTube: https://www.youtube.com/channel/UCmeQp02WM6HKt5cK-8QoCIA LinkedIn: https://www.linkedin.com/company/ubiquitous-influencer-marketing * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Fri, July 22, 2022

Ep. 50 - 4 Ways to Overcome Creative Block

Highlights from the conversation: Defining “resistance” (1:13) #1 - Treat yourself like a professional (8:31) #2 - Have an office (11:59) #3 - Have a marathon mindset (15:29) #4 - Don’t take criticism personally (21:27) Tweet of the week (27:00) Links & Resources: The War of Art by Steven Pressfield Nipsey Hussle * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, July 20, 2022

Ep. 49 - How to Provide Value and Fairness Through Sales with Dale Dupree

Highlights from the conversation: Sell me this pen (7:23) Dale’s background and career journey (10:11) Gaining a customer-centric view of sales (14:42) Why sales is viewed as a trashcan job (19:43) Birth of The Sales Rebellion (22:19) About The Sales Rebellion (28:11) From sales to content creation (32:45) Keep up with Dale: Join the rebellion: https://www.thesalesrebellion.com/ LinkedIn: https://www.linkedin.com/in/copierwarrior Twitter: https://twitter.com/SalesRebellion The Copier Warrior: http://www.copierwarrior.com/ * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Fri, July 15, 2022

Ep. 48 - 4 Secrets to Finding Your Best Ideas

Highlights from the conversation: What good content is (4:09) Curate your own content diet (7:20) Build a family tree (13:13) Learn by copying (20:20) Make what you like (27:24) Favorite tweets (34:06) Links & Resources: Adam Tweet #1 Adam Tweet #2 Adam Tweet #3 Carlton Tweet #1 Carlton Tweet #2 Carlton Tweet #3 * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to  https://getheard.substack.com/  and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Fri, July 08, 2022

Ep. 46 - How to Drive Organic Growth for SMBs with Dan Thompson

Highlights from the conversation: The birth of Salt Water Digital (5:53) Defining “Fulfilled By Amazon” (8:31) Starting a content strategy (10:38) Local business benefits (14:32) Non-standard SEO or builders (20:16) Organic growth (24:45) What’s coming in the content world (30:04) Links & Resources: Ship 30 for 30 Keep up with Dan: Twitter: https://mobile.twitter.com/danthewolfe Consultation call: https://linktr.ee/danthewolfe Salt Water Digital: https://www.saltwaterdigital.com/ * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, July 06, 2022

Ep. 45 - How to Build a 7-figure Media Business in 12 months with Jake Corley

Highlights from the conversation: Being off-the-cuff on shows (4:41) About Digital Wildcatters (6:22) Why podcast advertising is lazy (13:16) Empowering content creation (17:52) How to build an audience (25:36) Where content is heading (33:26) Links & Resources: Digital Wildcatters Wildcatter Studios Sons of Wichita Titan: The Life of John D. Rockefeller, Sr. Sign up for Collide Keep up with Jake: Personal Website: https://shor.by/jake Twitter: https://twitter.com/JacobCorley Instagram: https://www.instagram.com/thejacobcorley/ LinkedIn: https://www.linkedin.com/in/jake-corley-%F0%9F%8F%B4%E2%80%8D%E2%98%A0%EF%B8%8F-635ab460?trk=people-guest_people_search-card * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Fri, July 01, 2022

Ep. 44 - How Content Impacts Startups and Stakeholders with Zécca Lehn

Highlights from the conversation: Zécca’s background and the history of ESG (5:12) Content’s role in startups (10:34) Why you’re not seeing results (15:25) How to begin a content creation series (22:47) Up and coming content creators (29:02) Links & Resources: Posi2ive Climatize Keep up with Zécca: Twitter: https://twitter.com/zecca_Lehn Responsibly Venture: https://responsibly.vc/ Responsibly’s Twitter: https://twitter.com/ResponsiblyVC * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, June 29, 2022

Ep. 43 - How to Niche-Down Your Podcast (and Succeed) with Erik Jacobson

Highlights from the conversation: About Lemonpie and Hatch Edits (5:51) Creating a bottom-funnel podcast (9:44) Podcast seasons: do or don’t? (17:10) PR for niche podcasts (19:52) How to find podcasts you’ll love (26:28) Content trends on the horizon (32:50) Links & Resources: The OG Interview Bootstrapped Web Keep up with Erik: Lemonpie: https://www.lemonpie.fm/ Hatch: https://www.hatch.fm/ * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Fri, June 24, 2022

Ep. 42 - Raise Your Content Game with Alan Stein Jr.

Highlights from the conversation: Alan’s background and career journey (8:14) Refining your gift as a storyteller (18:30) What Alan is doing today (23:03) Exciting content trends (31:04) A little anecdote about Kobe’s work ethic (33:55) Links & Resources: ​​Raise Your Game by Alan Stein Jr. Sustain Your Game by Alan Stein Jr. Keep up with Alan: The main hub: https://alansteinjr.com/ Alan’s auxiliary site: https://strongerteam.com/ Instagram: https://www.instagram.com/alansteinjr/?hl=en * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, June 22, 2022

Ep. 41 - Balancing Personal and Corporate Creativity with Jamie Whiffen

Highlights from the conversation: Jamie’s background and career journey (6:32) Transitioning from individual creation to company production (11:57) Balancing personal and work creativity (18:34) Advice for TikTokers (23:58) Exciting content trends (30:47) Links & Resources: Ryan Trahan’s YouTube channel Yeezy Thoughts Keep up with Jamie: Tech Channel: https://www.youtube.com/channel/UCIWaNdYp0Q80nKaoMDT7g2w Whiffen Channel: https://www.youtube.com/user/jamie1051 Instagram: https://www.instagram.com/jamiewhiffen/ Twitter: https://twitter.com/WhiffenYT * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, June 15, 2022

Ep. 39 - Defining Growth for Your Company with Mike Simmons

Highlights from the conversation: Defining “growth” (5:57) Mistakes to avoid when it comes to selling (14:47) Why forecasting is important and how to do it (24:59) New content trends and ideas (32:04) Keep up with Mike: Catalyst Sale: https://catalystsale.com/ Find My Catalyst : https://catalystsale.mykajabi.com/ LinkedIn: https://www.linkedin.com/in/mikesimmons * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Fri, June 10, 2022

Ep. 38 - Taking the Airbnb Challenge Before it Was Cool with Tristan Thomas

Highlights from the conversation: Tristen’s experience working at HEARD (2:39) Entering the workforce as a remote employee (4:54) Why Tristen’s relocating to Hawaii (6:40) Preparing for remote work (8:29) * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, June 08, 2022

Ep. 37 - How to Monetize an Audience of Any Size with Kyle Scott Laskowski

Highlights from the conversation: How CrossingBroad came about (2:44) Selling CrossingBroad to Excel Media (11:53) About Monetize Media (17:55) How to 5x your revenue without ads (21:07) Content trend: products (28:36) Keep up with Kyle Scott: CrossingBroad: https://www.crossingbroad.com/ Monetized Media: https://monetized.media/ Monetized Twitter: https://twitter.com/monetizemediahq Kyle’s Twitter: https://twitter.com/kylescottl * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, June 01, 2022

Ep. 36 - Booking It to Your Writing Dream with Ben Putano

Highlights from the conversation: Ben’s background and career journey (9:56) Why operators can benefit from book writing (16:47) How to write a book (19:03) One book, to commercial outcomes (22:07) How Damn Gravity helps authors find success (25:14) About Great Founders Write (29:28) Thinking through the success rate of books (31:49) Content trends (34:17) * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, May 25, 2022

Ep. 35 - How to Take Over Podcasting with Ben Wilson

Highlights from the conversation: How Ben’s podcast came to be (8:31) Using Notion to take notes (11:18) Scripting a podcast episode (14:52) The future of Ben’s podcast (19:00) The best outcomes of content creation (21:08) Content trends (28:00) Links & Resources: Content Is for Closers YouTube Channel Keep up with Ben: How to Take Over the World podcast: https://www.httotw.com/ Twitter: https://twitter.com/BenWilsonTweets * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, May 18, 2022

Ep. 34 - Building a Newsletter From the Ground Up with Rachel Cantor

Highlights from the conversation: Favorite fiction reads (8:25) Rachel’s career journey (10:51) Working at Morning Brew (15:40) Growing an audience-driven newsletter (18:05) Publishing content (21:56) A recent content series brainstorm (22:37) Exciting content trend (33:39) Links & Resources: No One Is Talking About This A Little Life Tydo Tables Keep up with Rachel: Twitter: https://twitter.com/rachelcantor_ Website: https://www.rachelmaecantor.com/ * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, May 11, 2022

Ep. 33 - How to Reach the Top of Product Hunt with Jeroen Corthout

Highlights from the conversation: Generating your own interest and hype (11:30) The founding of SalesFlare (19:01) Flipping slow conversation to sales (24:32) Why SalesFlare is a helpful sales and marketing tool (31:22) Building a product that organizes all things sales (35:45) Links & Resources: SalesFlare: https://salesflare.com/ Jeroen’s Twitter: https://twitter.com/JeroenCorthout * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, May 04, 2022

Ep. 32 - Platforming Different Voices with Heather Brunner

Highlights from the conversation: Heather’s background and career journey (8:09) Leadership as action (12:29) Platforming diverse voices (15:47) Learning to lean into what makes you different (21:20) How to encourage diverse conversation (29:08) A shift in the consumer demographic (33:14) Keep up with Heather: Twitter: https://twitter.com/heatherjbrunner Work for WP Engine: https://wpengine.careers/ WP Engine: https://wpengine.com/ * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, April 27, 2022

Ep. 31 - Where to Start Your Content Machine with Keith Hernandez

Highlights from the conversation: Keith Hernandez: baseball, Seinfeld, or content creator? (8:03) Keith’s background and career journey (10:06) Creating content with a full-time job (18:23) Launch Angle: name and mission (20:49) Determining if you should have a branded content studio (23:30) Advising content creators about Web3 (29:22) The best part of content creation (34:30) Becoming a content creator professor turned practitioner (36:43) The evolution of audio (41:42) Keep up with Keith: Twitter * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, April 20, 2022

Ep. 30 - Keeping It Fresh With Podcasting with Landon Campbell

Highlights from the conversation: What Landon’s been up to since we last talked (9:12) Making it to the top 10 of all podcasts (11:23) Twitter spaces and Clubhouse (12:27) inTheir20s update (15:53) How to have a two-way connection (20:31) Debunking podcasting as white noise (25:18) * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, April 13, 2022

Ep. 29 - How to Build a Niche Content Platform from Scratch with Timothy Dooner

Highlights from the conversation: Becoming the barstool of freight and logistics (8:32) Why truck drivers are overlooked in the content world (11:56) The operational steps of validating a new content platform (14:27) How hiring has been going (17:03) How Dooner got into such a unique career (21:05) What drew Dooner to podcasting (25:10) From 10 episodes to the Director of Marketing (26:32) What’s got us excited about podcasting (32:26) Keep up with Dooner: Twitter: https://twitter.com/TimothyDooner LinkedIn: https://www.linkedin.com/in/timothydooner/ What the Truck and other podcasts: https://www.freightwaves.com/podcasts * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, April 06, 2022

Ep. 28 - Using Content for Good with Ramona Ortega

Highlights from the conversation: Ramona’s background and career (7:24) The story of My Money Future (11:36) How Ramona transitioned into a tech platform (21:09) Concerns about moving to Web3 (26:55) Moving from content to product (34:22) On the horizon (38:03) Keep up with Ramona: Twitter: https://twitter.com/dinero_diva Instagram: https://www.instagram.com/mymoneymyfuture/ * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to  https://getheard.substack.com/  and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, March 30, 2022

Ep. 27 - Live From the Mid-America Trucking Show! The Future of the Driver Experience

Highlights from the conversation: MATS and why we were there (1:50) The gap between truckers and technology (6:04) Problems we observed: mistrust, siloed solutions, short term thinking (12:11) Solutions (18:11) The trip’s great mystery (31:07) * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, March 23, 2022

Ep. 26 - 3 Steps to Building a Lucrative Side Project You’ll Love in 2022 with Steph Smith

Highlights from the conversation: Dealing with internet fame (7:11) How to pick which projects are worth pursuing (11:47) The value of learning how to code (18:35) How Steph produces the volume of projects she does while being employed (24:10) The content trends Steph is most excited about right now (32:07) Keep up with Steph: Twitter: https://twitter.com/stephsmithio LinkedIn: https://www.linkedin.com/in/stephaniesmith93/ Steph’s Site: https://stephsmith.io/ * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, March 16, 2022

Ep. 25 - Building a Blue-Collar Business on Twitter with Bryant Suellentrop

Highlights from the conversation: About Sully and his sweaty startups (7:27) Content creation’s role in Sully’s startups (9:47) Leveraging relationships (11:33) How Sully started a cleaning company (13:04) Dealing with negativity (16:00) Building support through virtual assistants (19:25) From 0 to two successful startups (24:05) Starting Elevate and Delegate (26:03) Keep up with Sully: Twitter: https://twitter.com/SullyBusiness Elevate and Delegate: https://www.elevateanddelegate.com/ * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, March 09, 2022

Ep. 24 - The Long-Term Benefits of Daily Content Creation with Henry Belcaster

Highlights from the conversation: How Henry got started (5:07) From a podcast to a company (9:43) Attention discrimination & squatter marketing (20:55) The birth of Clipt (23:59) Recruiting for Clipt (27:01) Benefits of daily content creation (31:12) What’s on the horizon for content (35:25) The value of a co-founder (36:13) Keep up with Henry: YouTube: https://www.youtube.com/channel/UCFN6lQpfY8XIRdhv9G-f4bg Portfolio: https://www.henrybelcaster.com/ The Smart Nonsense pod: https://www.smartnonsense.com/ Clipt: https://www.clipt.co/ * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, March 02, 2022

Ep. 23 - The Future of Entertainment Marketing with Marco Marandiz

Highlights from the conversation: Marco’s career journey (4:11) The character traits behind perseverance (11:47) Working with celebrities (16:35) Drop Party: product or service? (20:42) Speaking to the masses versus a niche audience (25:27) The future of experiential marketing (28:10) Keep up with Marco: Twitter: https://twitter.com/allthingsmarco LinkedIn: https://www.linkedin.com/in/marcomarandiz/ Drop Party: https://drop.party/ * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, February 23, 2022

Ep. 22 - How to Guarantee Success Through Content Creation with Justin Gordon

Highlights from the conversation: Justin’s content creation journey (5:24) Self-teaching content essentials (9:21) The “serendipity engine” (11:41) Advice for those just starting out (15:22) Impact in content (18:55) Content creation toolkit (20:56) Twitter spaces (22:52) Links & Resources: The Against Malaria Foundation Justin’s interview with Rob Mather Notion Hypefury Keep up with Justin: Twitter: https://twitter.com/justingordon212 LinkedIn: https://www.linkedin.com/in/justincharlesgordon/ Just Go Grind podcast: https://www.justgogrind.com/ The Vitalize Podcast: https://www.thevitalizepodcast.com/ * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, February 16, 2022

Ep. 21 - Restructuring Content’s One-Way Narrative with Claire Shorall

Highlights from the conversation: About ​​Topknot (4:34) How teaching shaped content strategy (6:22) Infusing company philosophy into the structure (11:05) Rethinking advice-giving (13:16) Using the social media platforms that work best for you (20:39) Not limiting future growth by past behaviors (26:12) 2022 Trends: user-generated content, social media authenticity, the metaverse conversation (28:58) Links & Resources: Claire’s appearance on Running In Public Claire’s interview with Kultura Our interview with Ruben Harris Our interview with Nicole Warshauer The Topknot blog Claire’s conversations with Elpha Glossier’s Top Shelfie OwnTrail * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, February 09, 2022

Ep. 20 - How to Build a Successful Newsletter with Ethan Brooks

Highlights from the conversation: The day-to-day for a writer at HubSpot (6:36) Newsletters at the highest level (10:40) Three ways to monetize a newsletter (14:05) Engagement relative to audience size (19:49) How to make money in the creator space (25:51) Content creators who have successfully monetized their work (30:16) How Ethan got into his career (34:06) 2022 content trends: magazines (36:12), SMS marketing (42:06) Links & Resources: Fly Magazine: https://www.flyingmag.com/ NerdWallet: https://www.nerdwallet.com/?trk=nw_gn_5.0 The Motley Fool: https://www.fool.com/ Rakuten: https://www.rakuten.com/ ShareASale: https://www.shareasale.com/info/ Agora publishing: https://theagora.com/ Fly Magazine Podcast: https://www.flyingmag.com/ilafft-podcast/ Irresistible Mail: https://www.irresistiblemail.com/ Text Request: https://www.textrequest.com/ Keep up with Ethan: Twitter @damn_Ethan: https://twitter.com/damn_ethan Trends: https://trends.co/ The Hustle: https://thehustle.co/home/ * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, February 02, 2022

Ep. 19 - Applying Personal Values to Create Digital Experiences with Eric Brown

Highlights from the conversation: What CVO means and does (3:34) The importance of experience (6:11) Having a 30-year perspective (9:01) Building digital service (10:44) Digital-first impressions (13:06) Growth contributors (16:37) Team building habits (20:21) External influences on internal creativity (24:19) Being tech-wise in the media industry (28:15) Links & Resources: The Infinite Game by Simon Sinek: https://simonsinek.com/the-infinite-game Whiteboard’s Digital Stewardship Manifesto: https://assets.website-files.com/6000971fd4b15ef62b9f6412/6000971fd4b15e867e9f6534_Digital%20Stewardship%20Manifesto%20-%20Whiteboard.pdf Grayscale: https://grayscale.whiteboard.is/ Center for Humane Technology: https://www.humanetech.com/ WSJ’s Facebook Files podcast: https://www.wsj.com/articles/the-facebook-files-11631713039 The Social Dilemma : https://www.humanetech.com/the-social-dilemma Youth Toolkit: https://www.humanetech.com/youth Praxis Labs: https://praxislabs.co/ The Redemptive Business: https://www.amazon.com/Redemptive-Business-Playbook-Leaders/dp/057889596X A Rule of Life for Redemptive Entrepreneurs: https://www.amazon.com/Rule-Life-Redemptive-Entrepreneurs/dp/057842763X The Redemptive Nonprofit: https://www.amazon.com/Redemptive-Nonprofit-Playbook-Leaders/dp/0578496410 * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to  https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, January 26, 2022

Ep. 18 - Raising $40 Million and Building a Company Through a Podcast with Ruben Harris

Highlights from the conversation: Raising $40 million (5:01) Goals bigger and deeper than money (7:32) How a podcast started it all (10:48) Ruben’s process for relevant and organic content (16:29) Balancing CEO and content creator (20:50) What’s on the horizon (24:32) Links & Resources: Wanting by Luke Sturgis Ruben’s Twitter Spaces Breaking Into Startups Ruben’s appearance on Running In Public Take the step to break into tech * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, December 22, 2021

Ep. 17 - How to do Annual Planning That Actually Works with Sonny Byrd

Highlights in this episode include:  * (3:38) Heard Hot Takes * (6:46) Have You Heard * (10:20) How Sonny went from acquired to acquirer  * (16:17) Using content to connect with investors and customers * (29:12) Doing annual planning that actually works * (37:54) Specific steps to building a 10 year plan Links & Resources:  Follow Sonny on Twitter Grey Rock Returns Principles.design Travels with Charley by John Steinbeck Steinbeck’s journal during Grapes of Wrath --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, December 15, 2021

Ep. 16 - How to Create Content Guaranteed to Rank with Google with Tim Lowry

Show notes: * (2:32) Heard Hot Takes * (6:23) Have You Heard * (9:20) Tim’s journey from publishing books to search marketing * (13:12) What “SEO” done well looks like * (21:10) Making content that will rank for Google’s algorithm * (28:12) Selecting a CMS platform that will fit your growth goals Links & Resources:  Follow Tim on Twitter Tip Top SM App Sumo Content Snacks --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. ---------

S3 Enull · Wed, December 08, 2021

Ep. 15 - Closing $40 million in annual recurring revenue through demand gen with Gaetano DiNardi

Show notes: * (3:32) Heard Hot Takes? * (7:12) Have You Heard * (12:20) Growing to $200m annual recurring revenue * (17:12) What kind of people you should hire to build a world-class demand gen team * (22:53) How working as a music producer vaulted Gaetano’s marketing career * (31:32) Creating B2B content designed to be consumed rather than solely intellectual * (33:21) What has Gaetano excited for the next few years in the demand gen space Links & Resources:  Follow Gaetano on Twitter Gaetano's music industry blog Roast My Homepage Aura Traction * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Tue, December 07, 2021

the difference between good and bad ads (from the show yellowstone)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

S3 Enull · Mon, December 06, 2021

stop telling boring stories (here's how)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

S3 Enull · Fri, December 03, 2021

how to ask for the sale and create systems that convert

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

S3 Enull · Thu, December 02, 2021

how to drive inbound leads to your site

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

S3 Enull · Wed, December 01, 2021

Ep. 14 - How to drive technical sales through content with Bradley Chambers

Topics in this conversation include:  * (4:32) Have you Heard? * (8:23) Why Cribl is a $200m business * (12:20) How to use content in highly technical sales * (16:12) Tracking attribution in long sales cycles * (23:32) The piece of content Bradley is most proud of over his career (HomeKit Review on 9 to 5 Mac) * (26:32) How to spend $150k on content marketing Links & Resources:  Follow Bradley on Twitter Cribl.io 9 to 5 Mac Falling (novel) --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Tue, November 30, 2021

how to setup your pipeline to close sales in 2022

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

S3 Enull · Mon, November 29, 2021

finish 2021 strong - 33 day challenge!

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

S3 Enull · Wed, November 24, 2021

Thanksgiving Special: Advisory Board Fantasy Draft

In this Thanksgiving special episode, Adam and Carlton are joined by Derek for a fantasy draft of an all-star advisory board for a fictional sports franchise.

S3 Enull · Fri, November 19, 2021

our process (heard 2022 planning)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

S3 Enull · Thu, November 18, 2021

our marketing strategy (heard 2022 planning)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

S3 Enull · Wed, November 17, 2021

Ep. 12 - How this former intern launched her career through 100 days of creating with Rachel Braun

Show notes: * (6:12) Have you Heard? * (12:23) How a personal project turned into a career * (15:20) Why consistency is > creativity * (21:12) How building a personal brand opened career opportunities for Rachel  * (26:32) Practical tips to using new media platforms for business brands Links & Resources:  Follow Rachel on Twitter This Week In Startups Scramble Land (Carlton’s App) Newspapers.com --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. ---------

S3 Enull · Tue, November 16, 2021

our core focus (heard 2022 planning)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

S3 Enull · Mon, November 15, 2021

our core values (heard 2022 planning)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

S3 Enull · Fri, November 12, 2021

listener shoutout - new business started as a result of this show!

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

S3 Enull · Thu, November 11, 2021

how to tell a story through content (live recording from university lecture)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

S3 Enull · Wed, November 10, 2021

Ep. 11 - You should buy & monetize a media brand in your niche (here's why) with Preston Holland

Show notes: * (8:04) Have you Heard? * (10:45) How Flying Magazine has lasted since 1927 * (15:20) The theory and process of buying a media company * (24:12) Packaging content in multiple mediums to offer maximum audience value * (30:42) Practical ideas on how to monetize a niche audience and community Links & Resources:  Follow Preston on Twitter Flying Magazine Bubble (No Code) SBA Loans * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Tue, November 09, 2021

how kobe bryant went from HoF hooper to Oscar winning storyteller

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

S3 Enull · Mon, November 08, 2021

how a landscaping client made $4million knocking on doors

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  

S3 Enull · Fri, November 05, 2021

4 signs of bad content your audience is trying to avoid

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  

S3 Enull · Thu, November 04, 2021

the biggest reason your audience isn't growing (easy fix!)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  

S3 Enull · Wed, November 03, 2021

Ep. 10 - Why Creating Inclusive and Diverse Content will Make Your Business Better with Maribel Lara

Highlights in this episode include:  Show notes: * (7:20) How SMBs can better operate their businesses * (13:36) Maribel’s POV on starting and creating content stories * (21:32) THE KEY TO FINDING GREAT NYC PIZZA (how content made it ez) * (28:54) Practical, No BS steps to creating inclusive and diverse content * (39:53) Have You Heard Links & Resources:  Follow Maribel on Twitter Chacho Valadez Dorik --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. ---------

S3 Enull · Tue, November 02, 2021

should i be using publishing my podcast as a video?

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  

S3 Enull · Mon, November 01, 2021

you should be publishing new episodes daily (how to)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  

S3 Enull · Fri, October 29, 2021

all the advice i got was wrong. ideas are what matter most.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  

S3 Enull · Thu, October 28, 2021

how i launched a brand new product in under 24 hours

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  

S3 Enull · Tue, October 26, 2021

how to go from 0 to 300+ newsletter subscribers in 6 weeks

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  

S3 Enull · Mon, October 25, 2021

our customer left us because we did our job too well (heres why)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  

S3 Enull · Fri, October 22, 2021

a tough conversation we need to have

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  

S3 Enull · Thu, October 21, 2021

3 ways to find content stories by acting like a fortune 50 company

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  

S3 Enull · Wed, October 20, 2021

Ep. 8 - How This Rabid Football Fan Became A NFL Agent And Bestselling Author With Whitney Holtzman

Show notes* (*all in Drake Lyrics): * (9:23) Whitney’s really big team, they need some really big rings * (14:06) Started at the bottom (as an ESPN intern), now she’s here * (25:32) Is anything I’m doing (building a) brand? Brand new, brand new * (35:02) She manages the friends that she grew up with (here’s how) * (46:02) Have You Heard Links & Resources:  Whitney’s Book: You are the First You Follow Whitney on Twitter Form Director for Google Workspace

S3 Enull · Tue, October 19, 2021

the secret to finding hidden talent for your marketing team (how to hire)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  

S3 Enull · Mon, October 18, 2021

how to protect your brand from being de-platformed in 2021

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  

S3 Enull · Fri, October 15, 2021

what i learned after publishing for 30 straight days

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  

S3 Enull · Thu, October 14, 2021

your stories suck. here's one easy way to get better

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  

S3 Enull · Wed, October 13, 2021

Ep. 7 - How A 20 Year Old Leveraged A Wildly Successful Podcast Into A Career with Landon Campbell

Highlights of this conversation include:  * (8:17) Why Landon started his “In Their 20s” show * (12:12) Three keys to creating valuable content for your audience * (15:32) How Landon has managed grieving the passing of his co-founder while continuing to grow the brand * (22:02) How to get A-List celebrities to join your show * (28:09) How to get earned media attention for your show * (28:09) Have You Heard Links & Resources:  In Their 20’s (Landon’s Show) Follow Landon on Twitter Florin Pop Income Report Recess Therapy

S3 Enull · Tue, October 12, 2021

brainstorm tool guaranteed to make you better as a content creator (how to episode)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  

S3 Enull · Mon, October 11, 2021

how to get your best customers to make content for your business

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  

S3 Enull · Fri, October 08, 2021

the number one reason your content will fail (& how to avoid it)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

S3 Enull · Thu, October 07, 2021

how to get customer attention like media networks did in the 90s

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

S3 Enull · Wed, October 06, 2021

Ep. 6 - How Building A Marketing Culture Can Drive Revenue For Your Startup with Kenneth Burke

Show notes: * (2:17) How employee personalities affect team building * (9:12) Communicating value propositions when the product is constantly evolving at a startup * (15:09) How winning awards generate employee excitement despite working in a “boring” industry * (15:09) How winning awards generate employee excitement despite working in a “boring” industry * (23:09) Have you Heard? Links & Resources:  Text Request Build Your Queue (Kenneth’s Show) Affinity Publisher Use Cameo to get famous spokespeople

S3 Enull · Tue, October 05, 2021

the only 3 types of content you should ever make

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

S3 Enull · Mon, October 04, 2021

top 3 marketing podcasts that will change how you think

"content snacks" are daily videos that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  -  #content #entrepreneurship #contentmarketing #closer

S3 Enull · Fri, October 01, 2021

how to find great content ideas - steal like a marketer

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. #content #entrepreneurship #contentmarketing #closer Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast ... Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Thu, September 30, 2021

build the perfect beginner at home recording studio for less than $400

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. #content #entrepreneurship #contentmarketing #closer Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast ... Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, September 29, 2021

Ep.5 - How to create 100s of Social Assets for Everyday Business Owners (GaryVee's Model) with Mickey Cloud

Show notes: * (5:23) What is the Sasha Group?  * (11:17) How to get a conversation with GaryVee! * (16:20) The playbook any company can use to create 100s of pieces of content per week * (21:10) The only companies that should be using TikTok * (28:07) How to help your team create more * (35:00) Have You Heard? Links & Resources:  Sasha Group Building While Flying (Mickey’s Show) Canva Poet.So Classic BMW TikTok channel

S3 Enull · Tue, September 28, 2021

how to create a month's worth of content in one afternoon

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  -  #content #entrepreneurship #contentmarketing #closer -  * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast...  * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com  * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Mon, September 27, 2021

the 3 marketing books that changed my career

"content snacks" are daily videos that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  -  #content #entrepreneurship #contentmarketing #closer   -  * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast ...  * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com  * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Fri, September 24, 2021

4 ways to get great podcast guests!!! (interview your dream guests)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. - #content #entrepreneurship #contentmarketing #closer  -  * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast...  * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com  * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Thu, September 23, 2021

5 "quick" steps in the creative process for your show

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  -  #content #entrepreneurship #contentmarketing #closer  -  * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast...  * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com  * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, September 22, 2021

Ep.4 - How to Build a Huge Audience of Your Peers Through Viral Content with Tony Miller

Highlights in this conversation include: (8:44) How to win on Twitter (build an engaged audience) (14:17) Where Tony finds viral content ideas (18:20) Going all in on one platform to grow before you diversify (32:10) How Tony would spend $150k on content marketing (41:07) Have you Heard? Social Media Marketing Podcast & Overcast.FM --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. --------- Show notes: * (8:44) How to win on Twitter (build an engaged audience) * (14:17) Where Tony finds viral content ideas  * (18:20) Going all in on one platform to grow before you diversify * (32:10) How Tony would spend $150k on content marketing * (41:07)  Have you Heard? Social Media Marketing Podcast & Overcast.FM  Links & Resources:  A Quick Timeout (Tony’s Coaching Podcast) Follow Tony on Twitter Social Media Marketing Podcast Overcast.FM

S3 Enull · Tue, September 21, 2021

how to find endless ideas for content (2021 content marketing guide)

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  -  #content #entrepreneurship #contentmarketing #closer  -  * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast...  * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com  * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Mon, September 20, 2021

4 recurring revenue ideas - how you can make $50k per month

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  -  #content #entrepreneurship #contentmarketing #closer  -  * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast...  * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com  * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Fri, September 17, 2021

what is niche content marketing and how to find your niche market

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  - #content #entrepreneurship #contentmarketing #closer -  * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Thu, September 16, 2021

make your content stand out from the competition with this simple step

"content snacks" are daily videos that explain a specific idea, exercise, or framework that will help you make content that closes more effectively - #content #entrepreneurship #contentmarketing #closer - * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.  

S3 Enull · Wed, September 15, 2021

Ep.3 - 3 Steps To Turning Your Loyal Fans Into a Rabid Community with Nicole Warshauer

Topics in our conversation included:  (2:10) How does community building affect the bottom line?  (5:52) What does building a community for a brand look like practically?  (11:17) How to find community ambassadors who can help make relevant content on behalf of your brand (19:06) How Nicole would spend $150k on content marketing (23:00) The role email plays in community building (39:30)  Have you Heard? Wyze + Rise and Fall of Mars Hill Links & Resources:  Nicole’s Podcast ______________________ * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Tue, September 14, 2021

how to setup your show for success

"content snacks" are daily videos that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. - #content #entrepreneurship #contentmarketing #closer - * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Mon, September 13, 2021

how to know if your content is working

"content snacks" are short daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  -  #content #entrepreneurship #contentmarketing #closer  -  * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast...  * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S3 Enull · Wed, September 08, 2021

Ep. 2 - How to Build a Content Team That Can Help Raise $21 Million with Eric Dodds

In this conversation, we talked about:  (2:30) What we’d do if we weren’t marketers (trigger warning for pilots) (6:20) What is Rudderstack? (11:10) How to train your team to create content for you (15:05) Content creation process guaranteed to resonate with customers (23:33) “Greatest hits” start working just as you’re tired of them (25:12) How to grow a brick & mortar business (31:30) How Eric would spend $150k for content marketing (39:30)  Have you Heard? Wyze + Rise and Fall of Mars Hill Links & Resources:  Pomp Podcast My First Million Wyze Headphones Rise and Fall of Mars Hill --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. ---------

S3 Enull · Wed, September 08, 2021

Ep. 1 - The Content Framework We Used to Close $2.5 Million in Sales

Topics in our conversation include:  (1:36) The best content each of us has ever created (5:19) How we generated millions after previous content failures  (9:30) How to establish messaging that will let your content close (17:05) Real, local companies who are driving $$$ thru content (20:33) Have you Heard? Clickup + Henry Belcaster Links & Resources:  “The Stain” horror Film Trailer Small Home Big Plans Donald Miller Storybrand Park Howell Click Up Henry Belcaster Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

S2 Enull · Mon, July 15, 2019

Building a Customer-Centered eCommerce Experience with Leighton Taylor

On this episode, Adam talks to Leighton Taylor from Envision.io about where eCommerce is heading, how you can leverage it for your business, and a practical guide to building a customer-centered eCommerce experience for your business. Leighton is an experienced designer and entrepreneur who has built his company by serving helping other businesses build six or seven figure companies on Shopify. The discussion includes: How Leighton built his eCommerce business from scratch The exact toolset he uses to build 6 or 7 figure client eComm experiences Other tools for automation & customer support A playbook on how to get started for entrepreneurs growing an eCommerce brand The post Building a Customer-Centered eCommerce Experience with Leighton Taylor appeared first on Digitalism .

S2 Enull · Wed, July 03, 2019

Most Storytelling in Content Sucks. Here’s the Right Way to Craft a Story

On this episode, Adam dives into why storytelling is so often done poorly in content campaigns and how to craft a compelling story that sells. Ad mentioned on the show: WATCH HERE The post Most Storytelling in Content Sucks. Here’s the Right Way to Craft a Story appeared first on Digitalism .

S2 Enull · Mon, July 01, 2019

Why Your Organic Content Isn’t Working & How to Fix It

On this episode, Adam discusses why business that rely upon organic content as a source of lead gen and content distribution may be noticing a dip in effectiveness recently, and what they can do to start getting leads again.  The post Why Your Organic Content Isn’t Working & How to Fix It appeared first on Digitalism .

S2 Enull · Fri, June 28, 2019

How to Create and Implement a Data-Centric Growth Plan with Gary Schwake and Eric Dodds

On this episode, Gary Schwake and Eric Dodds from Yield Group join the show to provide startups and evolving companies with a deep dive into how they should be using data to inform and drive growth decisions, and specific steps to finding and implementing the software that will help them do so. The post How to Create and Implement a Data-Centric Growth Plan with Gary Schwake and Eric Dodds appeared first on Digitalism .

S2 Enull · Wed, June 26, 2019

I Need Leads…NOW!

On this episode, Adam explains which metrics marketers should be paying attention to in order to understand if their campaigns are producing results or not. hint: it’s not just “leads” The post I Need Leads…NOW! appeared first on Digitalism .

S2 Enull · Fri, June 21, 2019

What Digital Transformation REALLY Means with Gene De Libero

On this episode, Adam interviews a legend. Gene De Libero is a pioneer in the digital frontier. He’s also one of Adam’s closest friends in the industry and a mentor. From humble beginnings and without a high school diploma, Gene pulled himself up to building how digital came to life for Wall St., and in the electronic music space during the 80s and 90s. Now, he’s focused on building great companies and teaching the next generation of marketers how to do the same as a Professor at NYU and the University of South Florida. We discuss all of this, plus how Gene sees the next wave of digital coming on the horizon and what it means for marketers and entrepreneurs today. How Digital Marketing Works Website   How Digital Marketing Works Podcast   The post What Digital Transformation REALLY Means with Gene De Libero appeared first on Digitalism .

S2 Enull · Wed, June 19, 2019

How to Create Organic Content That Sells

On this episode, Adam talks through one specific content creation playbook that could be used to generate content and ultimately drive leads for your business. This playbook includes youtube, blogging, and data capture to track and cultivate leads. For disclosure, a lot of this is taken from our previous conversation with Ben Nabers from Build Your Sports Biz . The post How to Create Organic Content That Sells appeared first on Digitalism .

S2 Enull · Mon, June 17, 2019

Deep Work for Sales

On this episode, Adam talks about the concept of Deep Work , how sales and marketing folks can structure their work to achieve the highest results, and how applying certain deep work principles has helped Strafire grow. The post Deep Work for Sales appeared first on Digitalism .

S2 Enull · Fri, June 14, 2019

How to Build a 6-Figure Consultancy by Creating Organic Content with Ben Nabers

Ben Nabers is an entrepreneur, business consultant, and soccer coach who has trained thousands of players of the course of his decade long career. He’s also built a successful consultancy that teaches other sports coaches how to build their own business. On this episode, Adam and Ben discuss the specific growth playbook he’s used to build his business and how he’s used organic content creation to drive leads. Enjoy! Build My Sports Biz Ben’s Youtube Channel Ben’s Daily Podcast    The post How to Build a 6-Figure Consultancy by Creating Organic Content with Ben Nabers appeared first on Digitalism .

S2 Enull · Wed, June 12, 2019

Growth Strategy: Making Your Brand a Journalist for Customer Success Stories

On this episode, Adam shares a growth strategy often used to help client brands grow awareness and details how you can employ a similar strategy compels your prospect to seek you out, and helps earn a reputation as an expert with your target audience. The post Growth Strategy: Making Your Brand a Journalist for Customer Success Stories appeared first on Digitalism .

S2 Enull · Thu, June 06, 2019

How Bellhops is Disrupting a $18 Billion Industry with Cam Doody and Eric Nalbone

Bellhops is an 8 year old startup that arranges simple, stress-free moving services for customers, while driving their competition insane.  Since being founded in 2011, Bellhops has raised $51 million to fund their effort of dominating an industry as old as our economy: moving services. On this episode, we talk to President Cam Doody and Head of Marketing Eric Nalbone, about how digital is allowing Bellhops to disrupt an $18 billion industry, and how they're balancing the tension of brand building with direct response growth. 

Sun, June 02, 2019

introducing digitalism

S2 Enull · Fri, May 31, 2019

Using a Podcast to Raise Investment $$

On this episode, Adam talks about a customer who raised investment by creating a podcast for their brand & connecting with investors as result. 

S2 Enull · Fri, May 31, 2019

How To Build a Content Strategy

On this episode, we get into the step-by-step details of how to build a content strategy, and how to best create content as a result.  1. write down your companies values or pillars of truth  2. identify the "channels" where your customers spend their time  3. brainstorm creative create to create episodic content for each channel 4. deploy and scale via organic outreach, paid media, influencers, etc. 

S2 Enull · Fri, May 31, 2019

Why creating a digital strategy will save your business thousands

On this episode, we discuss why "strategy" isn't a dirty word for entrepreneurs. In fact, going through the process of developing your digital strategy can save you thousands of dollars in the long run.  4 steps to building a strategy:  Identify who your customer is and what they desire Determine where your customer is spending their attention Foster creative ideas to engage with your customer Define objectives and goals that will determine success

Fri, May 31, 2019

introducingdigitalism

S1 Enull · Fri, May 17, 2019

TSS 059: How Startups Can Earn PR That Drives Real Business Results

On this episode, David Martin from Heed PR joins the show to discuss how B2B businesses can earn PR attention that drives real business results. David is an experienced PR guru with experience earning headlines for brands like Bellhops, and has co-founded Heed alongside his wife Natalie. We discuss their experience co-founding a business together, why companies like Patagonia take PR risks, and offer practical steps for B2B companies to leverage PR in their favor.

S1 Enull · Tue, April 23, 2019

TSS 058: HOW THESE ENTREPRENEURS ARE BUILDING A REAL #VOICEFIRST BUSINESS (MINI-SERIES PT. 3)

On this final episode of our #VoiceFirst series, we talk with two entrepreneurs who are in the throes of building a voice first company.  John Goss and Mark Phillips from Simplispoken sit down with Adam to discuss how they're approaching building non-trivial infrastructure for voice, how to think about acting as a voice-first business, and the potential of voice first for small businesses. 

Bonus · Wed, April 17, 2019

#B2BBREAKFAST: The Importance of Perceived "Status" in Branding

Status is often talked about in a negative light.  However, every human has a perceived status internally and an aspirational status either above, below, or at their current status level. We talk about how B2B companies need to assess the importance of status in their messaging and branding to prospects. 

Bonus · Wed, April 10, 2019

#B2BBREAKFAST: How to Create Buyer Personas That Grow Your Business

Personas tend to be an ambiguous term with  On this episode, Adam explains how to build simple buyer personas that will impact your business and how you create content to sell clients.  

S1 Enull · Mon, April 01, 2019

TSS 057: Using The Content Long Game to Build Your Startup with Brian Trautschold

On this episode, Adam is joined by Brian Trautschold (CoFounder & COO) from Ambition . Brian discusses how Ambition is using content to attract raving fans for their business. 

Bonus · Mon, April 01, 2019

#B2BBREAKFAST: How to Build a B2B Content Strategy That Won't Cost You a Fortune

Content is hard for small or startup B2B companies.  On this episode, Adam shares how we're structuring our content strategy internally and how you can get more run out of the pieces of content you may be producing without knowing it. 

S1 Enull · Fri, March 29, 2019

TSS 056: Using #VoiceFirst To Drive Business in Your Niche with Bradley Metrock (mini-series pt. 2)

On this episode, Bradley Metrock from Score Publishing (Alexa Conference) joins the show to discuss how B2B businesses can pursue niched #firstvoice ideas to drive results for their business. 

Thu, March 28, 2019

Origins: Stefan Seltz Axmacher of Starksy Robotics

In this new series, Santosh digs deeper into the stories of the founders, investors, and executives we have on the show.  Our first origin story is that of Stefan Seltz Axmacher from Starsky Robotics . Stefan explains how he saw a market need, and the lessons learned in building a world-class team at Starsky. 

Bonus · Wed, March 27, 2019

#B2BBREAKFAST: THE KEY DIFFERENCE BETWEEN SELLING TURNKEY VS TEMPLATED SOLUTIONS FOR B2B COMPANIES

On this episode, Adam discusses the contrasts between "turnkey" and "templated" solutions, and the key difference that can scale sales for B2B companies. 

S1 Enull · Tue, March 19, 2019

TSS 055: How to Build a Long-Tail Strategy That Wins

On this episode, Paid Media Savant, Rob Bettis joins the show to explain how B2B businesses can effectively craft a "Long-Tail" strategy to grow their businesses.  "The Riches are in the Niches"  Rob's Website  The UnFederated Podcast      

Bonus · Fri, March 15, 2019

#B2BBREAKFAST: The Value of Consistent Creation & Positioning

Back with episode two of #b2bbreakfast. On this episode, Adam talks about the value of creating content consistently, despite a lack of immediate result or reward. Also, he shares how Strafire is positioning itself in the market through content.  sidebar: 30 minutes of lunges are difficult. 

S1 Enull · Thu, March 14, 2019

TSS 054: Voice Tech for B2B with Patrick Givens (mini-series pt.1)

On this episode, Patrick Givens from Vayner Smart joins the show to discuss an overview of the Voice space & specifically discusses how B2B companies can build infrastructure to leverage voice, figure out their buyer's use case, and explains the difference in value between private and public voice ecosystems. 

Bonus · Mon, March 11, 2019

#b2bbreakfast: are you market or marketing driven?

We're back!  Kicking off season 2 with a brand new show we're calling #b2bbreakfasts. Each episode, we'll share some thoughts we're having as we build our own b2b company & growing the b2b businesses of our customers.  Today's topic: the difference between being market or marketing driven. It's a big one. 

S1 Enull · Mon, October 01, 2018

TSS 053: Building a Podcast Check-In w/ Santosh Sankar, Pt. 1

Santosh Sankar  is a former guest of the pod and current podcast client of Strafire. He heads up  Dynamo VC  and is currently in mid-production of their brand new podcast. As such, we decided to capture a few snippets over time of how the process of creating a podcast is going, and what he likes/dislikes about it. If you’re in the throes of creating or are considering starting a pod… this one’s for you.

S1 Enull · Fri, September 28, 2018

TSS 052: Social Media Sucks w/ Jason Zook (re-air)

We're going back into the archives for today's conversation with entrepreneur Jason Zook.  This week in social media bummed us out, so we needed a shot in the arm and reminder about the pitfalls of social, the importance of real life, and how to build a business in between the two. 

S1 Enull · Wed, September 26, 2018

TSS 051: Founding FreightWaves & Blockchain in Transportation w/ Craig Fuller

On this episode, we interview the Founder and CEO of a white hot startup out of Chattanooga, TN called "Freight Waves."   Craig Fuller founded the company after several tough failures and discusses his mindset in surviving the low times, building a successful media company, and how blockchain can be applied to the transportation industry. 

S1 Enull · Mon, September 24, 2018

TSS 050: 4 B2B Ad Campaigns You'll Love (& How to Make Them)

Today there are new creative and (more importantly) effective B2B campaigns popping up regularly throughout industry.  On this episode, we explore 4 examples of our favorite B2B campaigns that utilized content + tech to target relationships with prospective buyers.

S1 Enull · Mon, August 27, 2018

TSS 049: Mental Health & Hustle w/ Carlos Whitaker

Carlos Whitaker is a man of many talents.  From starting a dot com, to earning a career as a renown musician, winning a People's Choice Award, and now writing two best-selling books; Carlos has a diverse career background.  On this episode, we talk about what got him to where he is today, how he has explored his various interests, and how he important mental health is in a day of tech and information overload. Carlos's Website   Carlos's Podcast  Kill The Spider

S1 Enull · Fri, August 17, 2018

TSS 048: How He Generated $20 Million in Sales via LinkedIn

On this episode, we talk with Dennis Brown.  Dennis is an entrepreneur, author, and podcast host of the show " Growth Experts ."  After failing for nearly 10 years as a young entrepreneur, Dennis turned his career around and founded and sold two successful companies.  He walks us through how we went from his company's worst sales person to generating over $20 million dollars in annual sales, and shares his advice for growing and selling your network on LinkedIn. Enjoy!  Dennis's website (^^get his book for free!)   

S1 Enull · Fri, August 10, 2018

TSS Ep 47: How to Build a 6 figure business in 3 years

On this episode, we talk with Entrepreneur and Copywriter Ana Gotter. Ana shares her personal story of how she went from working as a sales clerk at a jewelry store to building a 6 figure copywriting business. She shares some advice and the lessons she's learned in doing so.  Check out her work on  her website. 

S1 Enull · Wed, July 25, 2018

TSS 046: Using Podcast Tours to Sell Your Biz

On this episode, we sit down with Erik Jacobson. Erik is the Founder and CEO of Be My Guest; a podcast PR agency that books publicity tours for authors, entertainers, celebrities, and CEOS.  Erik shares how he leveraged working for Tim Ferris to start his own business, and how any starter can use other people's podcasts to their benefit.  Erik's Company  

S1 Enull · Thu, July 12, 2018

TSS 045: From Weddings to the White House - the Gene Ho Story

On this episode, we talk to Gene Ho of Gene Ho Photography.  Although he has many celebrity clients like Dale Earnhardt Jr., Darius, Rucker, Kevin Costner, and Matt Schaub, Gene is best known for his role as the photographer to Candidate Donald Trump during the 2016 election.  We discuss how he built his career, and Gene tells the story of how he got the gig with the President by sneaking into an event (completely uninvited) to photograph Mr. Trump.  Check out his new book Trump-ography.  

S1 Enull · Wed, June 13, 2018

TSS 044: How To 10x Your Audience Via LinkedIn Part 2

On this episode, we dive into how you can effectively engage with others' content on LinkedIn in order to grow your network, develop your audience, and drive conversions. 

S1 Enull · Sat, June 09, 2018

TSS 043: Weekly Rundown Burner Accounts, Owned Media, & Learning from Drake

On this episode, we discuss this week's news topics:  Burner Accounts  The Drum Becoming a Global Media Company Marketing Lessons from Drake

S1 Enull · Thu, June 07, 2018

TSS 042: eCommerce Sales and Pitching GaryVee with Andrew Scarbrough

On this episode, we sit down with Andrew Scarbrough from PriceWaiter to discuss eCommerce in 2018, pitching GaryVee, and building a startup over a decade. 

S1 Enull · Tue, June 05, 2018

TSS 041: How to 10x Your Audience Via LinkedIn Pt. 1

On this episode, we discuss part 1 of a 3 part TSS U series on how to leverage LinkedIn to grow your brand and develop real business.  Business Model Canvas   LinkedIn 30 Days Social

S1 Enull · Wed, May 30, 2018

TSS 040 : Weekly Rundown Podcast Starts Revolution, Deadspin Controversy, & More

On this episode we discuss this past week's news highlights, including:  Deadspin controversy  Podcast helps overthrow a government Amazon Facial Recognition Tech  "Voce" bringing interactive notes to podcasts  Airbnb Travel Stories  Also, check out our co-host Nathan Kittrell's brand new show! "The Growth Mode Podcast" 

S1 Enull · Thu, May 24, 2018

TSS 039: Becoming Influential - 4 steps that drove $5 million in sales w/ Josh Steimle

On this episode we discuss one CEO's 4 step process to creating content and becoming an influencer. Josh Steimle is the CEO of Influencer, Inc. and he shares how he built his company, has created content, and how becoming an industry influencer directly led to $5 million worth of sales. Josh's website: https://www.joshsteimle.com/ Josh's company: https://www.influencerinc.co/

S1 Enull · Tue, May 22, 2018

TSS 038: The Chacho Valadez Story

On this episode we talk with my friend Chacho Valadez who went from selling phones to earning a job at Backstage Capital by using twitter.  Check out the incredible work Chacho and the team at Backstage are doing in the VC space.  Backstage Capital  Chacho's Twitter  Inc.com article on Chacho

S1 Enull · Sat, May 19, 2018

TSS 037: Weekly Rundown- How to Use Stories, Youtube Music, & DMONEY's Debut!!

On this episode we talk through the top marketing and tech stories & how you can leverage them to grow your business. PLUS DMONEY IS ON THE SHOW!! THIS IS NOT A DRILL. 

S1 Enull · Thu, May 17, 2018

TSS 036: Agents to the (Startup) Stars w/ Matt Alling & Hudson Brock

On this episode, we interview Matt Alling and Hudson Brock from the Marius Group.  We discuss building a talent agency for Startup/Tech stars, winning through serving, and how they've grown without a dime spent on marketing. 

S1 Enull · Tue, May 15, 2018

TSS 035: How Learning to Listen Changed My Career

On this episode, Adam shares a quick story about how learning the craft of listening to his team members & focusing on their needs changed his life and drastically improved his career. 

S1 Enull · Sat, May 12, 2018

TSS 034: Weekly Rundown Instagram Payments, Brother Brandon, & RIP Klout

On this episode we talk through the top marketing and tech stories & how you can leverage them to grow your business. PLUS an intro to our resident Gen Z expert...little brother, Brandon. 

S1 Enull · Thu, May 10, 2018

TSS 033: Venture Capital Sized Checks & Egos w/ Santosh Sankar

On this episode, we chat with Venture Capitalist Santosh Sankar about what he looks for in a potential investment, how entrepreneurs should approach VC, and offers an exciting new program for entrepreneurs looking to raise capital. Dynamo's Program Santosh: 30 under 30

S1 Enull · Wed, May 09, 2018

TSS 032: How to Craft a Cold Email That Gets Results

On this episode, we talk through the 4 steps to crafting a cold email that earns the results you need to grow your business, podcast, etc. 

S1 Enull · Fri, May 04, 2018

TSS 031: Weekly Rundown | Instagram Video Chat, FB Dating, & Crypto

On this episode we talk through the top marketing and tech stories & how you can leverage them to grow your business.  Instagram Video Chat  Facebook Dating App   Blockchain in Media  Bacon Crypto Currency  Snapchat Spectacles 2.0   S/O to the homie Nathan Kittrell for joining as a cohost. See you next week! 

S1 Enull · Tue, May 01, 2018

TSS 030: 4 Steps to Hosting An Excellent Podcast Interview

On this episode, we discuss the 4 steps that lead to hosting a fantastic podcast interview.  Our new Youtube Channel:  https://youtu.be/QCO-120Ez8w

S1 Enull · Thu, April 26, 2018

TSS 029: Creating Space for Family & Designing Biz for Life w/ Tim Meuchel

On this episode, we sit down with entrepreneur and best-selling author Tim Meuchel.  Tim shares his story of struggle and success while creating space for his priorities (his family) and offers a model to help design a business that is sustainable for your vision and life. 

S1 Enull · Tue, April 24, 2018

Grow Your Podcast Audience | TSS Episode 28

On this episode, we dive into the mailbag one last time to talk about how to grow your podcast audience.  We specifically talk about choosing big enough concepts, splicing your content for unique platforms, & creating an ecosystem for continued touchpoints for your audience. 

S1 Enull · Thu, April 19, 2018

3 WAYS TO DRIVE SALES THRU A PODCAST | TSS EPISODE 27

On this episode we dip back into the mailbag and talk about 3 ways we've used to increase revenue and drive sales through a podcast. 

S1 Enull · Tue, April 17, 2018

HOW TO PUBLISH CONTENT EVERYDAY WITH TV ANCHOR JOSH ROE | TSS EPISODE 26

On this episode, we sit down with Journalist and TV Anchor Josh Roe to discuss how he’s created daily content for years, how he crafts a story, and what it takes to publish every single day. Making History Show