Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs
Are you a purpose-driven business owner ready to make a real difference in the world? Join Alesia Galati, founder of Galati Media, as she shares actionable strategies to help you leverage the power of podcasting for positive change.Alesia understands the unique challenges and opportunities marginalized voices face and is passionate about helping you amplify your message, grow your audience, and create a podcast that truly matters.In each episode, you'll discover podcast growth strategies, impactful content creation ideas, authentic storytelling tips, marketing and audience growth tactics, and hear inspiring interviews.Whether you're a seasoned podcaster or just starting out...
Bonus · Tue, April 29, 2025
Should My Podcast Have Seasons or Be Ongoing?
Whether you’re posting weekly, bi-weekly, or on a different cadence, there are so many ways to create consistent, bingeable episodes for your audience. But have you also considered a season? Having a group of podcast episodes that have a predetermined start and end before moving onto the next group is just another way you can organize and release your podcast episodes. This week, episode 7 of Successful Podcasting Unlocked answers the question: Should my podcast have seasons or be ongoing? In this episode, I share: The difference between episodic and serial style podcasts. Seasons can create breaks for the host and build anticipation for the listeners. The number of episodes in a season varies and is based on personal preferences or external factors. Deciding whether to have seasons depends on your podcast’s unique goals. Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, April 24, 2025
Demystifying Digital Marketing Strategies for Podcasters with James Hipkin
Are you tired of feeling like you're throwing spaghetti at the wall with your podcast's marketing and just hoping something sticks? Today, I’m sitting down with marketing veteran James Hipkin, who boasts 40 years of experience, to demystify digital marketing specifically for podcasters. We're diving into strategic, actionable steps you can take to stand out from the crowd, no dancing in short-form videos necessary. Get ready to learn how to leverage your website and email list as your most valuable digital assets, optimize your content for search intent, and build meaningful relationships with your audience. This week, episode 203 of Podcasting Unlocked is about demystifying digital marketing strategies for podcasters! James Hipkin is the Founder and CEO of Inn8ly, a website design service that prides itself on creating and maintaining professional websites for small businesses without prohibitive costs. Since 2010, James has built his clients' businesses with digital marketing. Today, James is passionate about websites and helping the rest of us understand online marketing. His customers value his jargon-free, common-sense approach. In this episode of Podcasting Unlocked, James Hipkin is sharing the importance of reliably connecting with those on your email list and actionable steps you can take right now to implement digital marketing best practices for your podcast. James and I also chat about the following: The two digital assets you truly own: your website and your email list. The difference between informational and transactional keywords and their impact on SEO. Using the 70-20-10 rule for your email content, focusing on bringing value. The importance of empathy, humility, and patience in digital marketing. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH JAMES HIPKIN: LinkedIn Instagram X (formerly Twitter) Inn8ly CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Work with Ale
Bonus · Tue, April 22, 2025
How Do I Brainstorm my Podcast Content?
As a podcaster, it can be difficult to consistently come up with new content ideas. This is a huge reason the majority of podcasters never make it past 20 episodes. This week, episode 6 of Successful Podcasting Unlocked answers the question: How do I brainstorm my podcast content? In this episode, I share: Market research is essential for understanding the needs and interests of your target audience. Search engines like Google, YouTube, and Pinterest can provide valuable insights into what people are talking about. Answer the Public is another useful tool for discovering relevant keywords that people are searching for. Engage your audience and past client conversations to generate ideas based on the conversations you’re already having. Online communities are great places to find the type of questions your ideal listener is already asking. Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, April 17, 2025
Navigating Podcast Burnout After 5 Years [Audit with Medium Lady Talks]
Feeling like your podcast is just you shouting into the void? You've poured your heart and soul into your show, but the downloads just aren't reflecting your effort. In today’s episode, Alesia conducts a live, in-depth podcast audit with Erin of Medium Lady Talks, dissecting common SEO pitfalls, guest management strategies, and actionable steps to finally unlock the audience growth you deserve. This week, episode 202 of Podcasting Unlocked is about navigating podcast burnout after 5 years, and what you can do to breathe some fresh air into your show! Erin Vandeven is the host of Medium Lady Talks, the podcast for burnt-out millennial moms who want to reclaim their time, energy, and joy—without the pressure of perfection. A working mom and mindful living advocate, Erin shares refreshingly honest conversations and practical strategies to help you navigate motherhood, career, and self-care with medium effort. If you’re overwhelmed by unrealistic expectations and craving a more sustainable approach to life her show is for you! In this episode of Podcasting Unlocked, I’m sharing the importance of auditing your podcast to see what changes you can make instead of having to start over and actionable steps you can take right now to optimize your podcast for maximum visibility. Erin and I also chat about the following: Formatting your show notes for search engines (your audience isn’t reading them!) Updating your show’s title to better reflect your ideal audience. Implementing an automatic workflow for better guest communication after recording, including providing shareable assets. Analyzing your podcast stats to find the best episode length for you and your audience. Remember: just because your podcast hasn’t seen the growth you desire after several years doesn’t mean you need to start over from scratch! There are simple steps you can take to improve your visibility and reach without going down the road to burnout! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ERIN: Instagram Medium Lady Talks Patreon CONNECT WITH ALESIA GALATI: <a href='https://www.instagram.com/al
Bonus · Tue, April 15, 2025
What are the Dos and Don'ts of Launching a Podcast?
With over 50 podcasts launched to date, there are many different strategies we at Galati Media have tried and tested over time. Through this process, we have found the strategies that work and the strategies that fall short when it comes to launching a strategic podcast. This week, episode 5 of Successful Podcasting Unlocked answers the question: What are the dos and don’ts of launching a podcast? In this episode, I share: Take time to plan your podcast concept and understand your target audience. Have a content plan that goes well beyond your launch episodes. Find your unique voice and style instead of copying what you see others doing. Actively promote your podcast and engage with your audience. Avoid comparing yourself to other podcasters and arbitrary numbers, focus on your own progress, and compare yourself only to your past self. Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, April 10, 2025
Using AI for Podcast Workflow & Sponsor Automation with Ken Cox
Ever wish you could clone yourself to handle all those podcasting tasks? Well, what if we told you AI might be the next best thing? In this episode of Podcasting Unlocked Ken Cox, President of River City Internet Group, is here to explore how AI can revolutionize your podcasting workflow, from managing guests and acquiring sponsorships to providing exceptional customer service. This week, episode 201 of Podcasting Unlocked is about using AI for podcast workflow and sponsor automation! Ken Cox is the President of Rivercity Internet Group and the visionary behind InLink.com—a platform built specifically to provide every tool you need to be successful in business. InLink.com offers an Office suite that includes email, spreadsheets, documents, and cloud storage, along with a robust CRM that supports unlimited users—eliminating costly per-user fees. Ken is also the host of the Clicks and Bricks Podcast, a comprehensive, small business and online presence-focused Podcast series. In this episode of Podcasting Unlocked, Ken Cox is sharing the importance of exploring AI options for your podcast and business and actionable steps you can take right now to feel empowered to implement AI in your podcast workflow. Ken and I also chat about the following: Utilizing AI like an employee, handling specific tasks to improve efficiency in businesses. Implementing guardrails in AI systems is essential to maintain focus and relevance in conversations. How AI can streamline your guest management processes, leaving room for you to do other work. How the future of business lies in individual empowerment and the effective use of technology. To learn more about InLink and check out their Tuesday trainings, head over to www.inlink.com today! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH KEN COX: LinkedIn Instagram Clicks and Bricks Podcast InLink Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn
Bonus · Tue, April 08, 2025
What are Dynamic Ads and How Can I Use Them?
You might have heard about dynamic ads or seen them as an option on your podcast hosting platform but don’t know what they are. Dynamic ads are a great way to share up-to-date information with your listeners while still keeping your episode content evergreen. This week, episode 04 of Successful Podcasting Unlocked answers the question: What are dynamic ads and how can I use them? In this episode, I share: Using dynamic podcast ads to share current information and offers with your audience. How to properly use the pre-roll, mid-roll, and post-roll ad slots for different types of content. How long your dynamic content should be depending on the placement. Not all podcast hosting platforms support dynamic ads, so it is important to do your research when finding a platform that offers this feature. Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED IN THIS EPISODE: Buzzsprout * *affiliate links Proud member of the Feminist Podcasters Collective .
Thu, April 03, 2025
Celebrating 200 Episodes of Podcasting Unlocked with Lisa Zawrotny
In this special episode, we’re flipping the mic! Long time friend, client and podcaster Lisa Zawrotny is here to interview Alesia in celebration of 200 episodes of Podcasting Unlocked, formerly Listeners to Leads. Lisa and Alesia reflect on Alesia’s journey into podcasting and starting a podcast agency, the importance of strategy, valuable insights on the challenges and lessons learned in the podcasting world, and more! This week, episode 200 of Podcasting Unlocked is about celebrating 200 episodes of Podcasting Unlocked! Lisa Zawrotny founded Positively Productive Systems LLC in January 2016. She holds current certifications in time management, stress management, life coaching, and meditation instruction as well as a certificate in Positive Psychology. Lisa has been featured in over 120 podcast and video summit interviews as well as guest webinars. She has been featured as a keynote speaker and facilitated in-person and virtual workshops involving productivity, decluttering, stress reduction, and vision boards. In this episode of Podcasting Unlocked, I’m sharing the importance of making strategic decisions for long term podcast success and actionable steps you can take right now to feel empowered to make your podcast work for you. Lisa and I also chat about the following: How podcasting can be a powerful tool for connection and communication. Why batching content is essential for managing podcast production. Adapting your marketing strategies as trends and tools change. The future of podcasting and how established podcasters can continue to stand out. Thank you so much for being along for this journey, whether this is your first episode or 200th! I’m looking forward to hearing from you all as Podcasting Unlocked continues! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH LISA ZAWROTNY: Instagram Positively Living Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Work with Alesia 1:1</
Bonus · Tue, April 01, 2025
Where Can I Find Quality Guests for my Podcast?
Finding quality podcast guests can be challenging, especially if you don’t know where to look. It’s important to bring on guests that both align with your podcasting goals and can create high-quality content that your audience enjoys. This week, episode 03 of Successful Podcasting Unlocked answers the question: Where can I find quality guests for my podcast? In this episode, I share: Consider your podcast goals and ensure that your guests are in alignment. 8 places you can go to find high-quality podcast guests. Be very specific on the type of guest and topic you’re looking for. High-profile guests are great, but hidden gems with smaller audiences can be just as, or sometimes even more valuable. Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, March 27, 2025
The Power of Taking Imperfect Action with Suzanne Culberg
Every podcasting journey is different, and Suzanne Culberg knows that better than most. Suzanne is here to share her journey in podcasting, discussing her experiences with co-hosting, audience engagement, and the significance of authenticity. She then delves into the dynamics of guest selection and the relationships built through podcasting, as well as insights on connecting with audiences and the value of genuine interactions. This week, episode 199 of Podcasting Unlocked is about the power of taking imperfect action! Suzanne Culberg is ‘The Nope Coach’ who helps over-givers and people pleasers learn to set boundaries and say 'No' without feeling like a bi***. Suzanne is known for being direct AF and her wacky t-shirts. She lives in Sydney, Australia, with her husband and 2 awesome children. In this episode of Podcasting Unlocked, Suzanne Culberg discusses the importance of building relationships with guests and provides value and actionable steps you can take right now to decide what launch strategy works for you. Suzanne and I also chat about the following: Batching episodes when you’re feeling good to maintain quality recordings when you’re sick or tired. Transitioning from co-hosting to a solo podcast. The importance of having guests who are excited and willing to share their episodes. The benefits of podcasting for creating authentic connections and building a community. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH SUZANNE CULBERG: Facebook YouTube The Nope Coach Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Work with Alesia 1:1 LINKS MENTIONED: Successful Podcasting Unlocked Ep 47: What Do I Need to Know About Adding a Co-host to My Podcast? Ep 133: Being an Effe
Tue, March 25, 2025
Essential Podcast Marketing Strategies for Everyone
Ready to celebrate your podcast's journey beyond just download numbers? Forget fleeting metrics; we're talking about celebrating your dedication, consistency, and the incredible achievement of reaching those pivotal episode counts. Whether you're just starting out or nearing your 300th episode, I’m sharing actionable strategies to amplify your message, engage your audience, and throw a well-deserved party for your podcast's success. This week, episode 198 of Podcasting Unlocked is about essential podcast marketing strategies for everyone! In this episode of Podcasting Unlocked, I’m sharing the importance of celebrating your milestones and actionable steps you can take right now to choose the marketing channels that work best for you. I also chat about the following: Podcast milestone statistics and why you should celebrate every 50 episodes. Guesting on other podcasts to grow your audience. Consistently promoting your podcast to retain audience engagement. Utilizing AI tools to help repurpose your podcast content. Dont forget: celebrating your podcasting successes is also a great strategy for marketing your podcast and growing your audience! You can click here to check out our Podcast Launch Roadmap! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Work with Alesia 1:1 LINKS MENTIONED: Ep 193: Podcast Marketing Strategies: How to Grow Your Audience & Reach New Listeners Ep 147: 6 Podcast Marketing Myths That Are Holding You Back Proud member of the Feminist Podcasters Collective .
Thu, March 20, 2025
Launching Your First Podcast: Strategies, Tools, and Overcoming Fear with Lauren Burns
Ever dreamt of launching your own podcast but felt overwhelmed by the 'how'? You're not alone! This week on Podcasting Unlocked, we're diving deep into the real-life journey of Lauren Burns, host of The Redeemed Podcast. From stumbling upon podcasting advice on Pinterest to celebrating her one-year anniversary, Lauren shares her raw, honest experience of launching her podcast, overcoming fears, and discovering the incredible impact it's had on her life and her listeners. Get ready for actionable strategies, heartfelt stories, and a dose of inspiration that will empower you to finally hit that 'record' button. This week, episode 197 of Podcasting Unlocked is about strategies and tools for launching your first podcast! Lauren Burns is the host of The Redeemed Podcast, launched in April 2024, with the mission to encourage and inspire others through her personal testimony and the powerful stories of her guests. Starting The Redeemed Podcast was a leap of faith for Lauren, as her only training came from listening to Alesia’s podcast for three months before launching her own. This journey has opened doors she never could have imagined, including reconnecting with and interviewing the courageous men who rescued her when she was kidnapped as a child. Each episode reflects the hope and redemption she’s found through God’s grace and her desire to share that with others. In this episode of Podcasting Unlocked, Lauren Burns is sharing the importance of overcoming fear to try something new and actionable steps you can take right now to balance podcasting with all the other aspects of your life. Lauren and I also chat about the following: Batch recording to stay consistent and manage your time effectively. The importance of focusing on the listener experience with your show. Investing in quality equipment and finding the tools that work for you. How the impact of podcasting goes beyond your download numbers. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH LAUREN BURNS: YouTube Instagram Redeemed podcast Website CONNECT WITH ALESIA GALATI: Instagram <a
Bonus · Tue, March 18, 2025
What are the Best Podcast Recording Options?
There are way too many options when recording an episode for your podcast, and it’s easy to get overwhelmed. Today I’m sharing my favorite tools that are affordable and offer a low barrier to entry that will help you achieve a high-quality podcast recording. This week, episode 02 of Successful Podcasting Unlocked answers the question: What Are the Best Podcast Recording Options? In this episode, I share: Using Riverside.fm for interview or video-based podcasts allows you to achieve a high-quality recording and seamless collaboration with guests. Using Audacity for recording solo audio-only podcasts as well as a user-friendly editing software. Finishing your audio file in Auphonic to equalize audio levels and create a polished final product ready to upload. Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED IN THIS EPISODE: Riverside A Beginners Guide for Podcast Editing in Audacity Proud member of the Feminist Podcasters Collective .
Thu, March 13, 2025
Overcoming Fear & Using Podcast Guesting for Business Growth with Robin Waite
Imagine landing 3,000 inquiries from just one strategic podcast guest appearance! In this episode, we chat with Robin Waite, host of the 'Fearless Business' podcast, about his remarkable journey with podcasting and guesting. Robin shares how he transformed his business by intentionally putting himself in the right rooms, delivering massive value, and overcoming the fear that often holds entrepreneurs back. From his initial podcast launch to his game-changing strategy shift and the incredible story behind his 3,000 inquiries, this conversation is packed with actionable insights and inspiring anecdotes that will empower you to amplify your message and grow your audience. This week, episode 196 of Podcasting Unlocked is about overcoming fear and using podcast guesting for business growth! Robin Waite is the Founder of Fearless Business, regular speaker at various business events and bestselling author of several books, including Online Business Startup, Marketing Machine and the recent popular release Take Your Shot. He puts his 2 decades of business experience to work, coaching clients to reach their goals, create more time and increase their revenue. Robin runs a one-person coaching practice with a small team of associate coaches, and in 2023/24 did £250k/$300k revenue without doing any marketing (except for a single podcast interview which generated 3,000 leads!). In this episode of Podcasting Unlocked, Robin Waite is sharing the importance of leading your shows with the value content and actionable steps you can take right now to upgrade your podcast strategies for dramatic growth. Robin and I also chat about the following: Robin’s lessons from unexpectedly launching his own podcast. Managing fear - not eliminating it - to allow yourself to grow your business. The importance of SEO strategy in growing your podcast. The power of podcast guesting for generating more leads. Don’t forget to visit https://www.fearless.biz/tys for a FREE signed copy of Robin’s book “Try Your Shot”! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ROBIN WAITE: LinkedIn Instagram Fearless Business podcast <a href='https://www.robinwaite.com/'
Tue, March 11, 2025
The Art of the Trailer: How to Create a Podcast Trailer That Wows
Did you know your podcast trailer is often one of the MOST downloaded episodes? Your trailer is going to be listeners’ first entrance into understanding who you are and helps them decide if they want to keep listening! Today, I’m walking you through what makes a great podcast trailer that grabs listeners’ attention in the first 10 seconds and keeps them coming back for more! Plus, I give you details on my Create a Killer Podcast Trailer course, filled with checklists and templates to make the process even easier. This week, episode 195 of Podcasting Unlocked is about how to create a podcast trailer that wows! In this episode of Podcasting Unlocked, I’m sharing the importance of having an engaging podcast trailer and actionable steps you can take right now to create one. I also chat about the following: The most important elements of a podcast trailer. Finding the right hook for your podcast’s niche. Differentiating yourself from all the other podcasts out there. Making music and sound effects work for you. Your podcast trailer is likely to be one of your most downloaded episodes, so don’t forget to optimize it to work best for you! My Create Your Killer Podcast Trailer course is full of templates and checklists to help you create your trailer today! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Work with Alesia 1:1 LINKS MENTIONED: neosounds.com Create Your Killer Podcast Trailer Proud member of the Feminist Podcasters Collective .
Thu, March 06, 2025
Podcasting, Storytelling, and Navigating ADHD with John A. Brink
In this episode of Podcasting Unlocked, Alesia Galati sits down with the extraordinary John A. Brink. At 84 years young, John is not your average podcaster. He's a competitive bodybuilder, a prolific author, a seasoned entrepreneur, and the host of a top 1% global podcast. John shares his incredible journey, from arriving in Canada with just $25 and a dream to building a multi-faceted empire. He dives deep into his podcasting strategies, his unique book interview series, and how he embraces ADHD and dyslexia as superpowers. Get ready for a conversation packed with valuable insights, raw vulnerability, and a whole lot of inspiration that will leave you ready to chase your own dreams, no matter your age or challenges. This week, episode 194 of Podcasting Unlocked is about podcasting, storytelling, and navigating ADHD! John A. Brink, born in WWII Holland, immigrated to Canada in 1965 and founded Brink Forest Products in 1975. Today, he leads the Brink Group of Companies and hosts the ON THE BRINK podcast. He's a philanthropist and advocate for ADHD awareness, holding an Honorary Doctorate of Laws and membership in the Order of British Columbia. In this episode of Listeners to Leads, John A. Brink discusses the importance of storytelling in podcasts and actionable steps you can take right now to create global connections and conversations through podcasting. John and I also chat about the following: Podcasting as a new and emerging media - the best is yet to come. John’s life before and after his ADHD diagnosis and now he views ADHD as a superpower. Encouraging young people to find their passions. Following your curiosity to create diverse and engaging content. For links to all of John’s projects, visit his website at https://johnabrink.com/ . Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Podcasting Unlocked at www.listenerstoleads.com CONNECT WITH JOHN A. BRINK: YouTube Instagram On The Brink podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! <
Bonus · Tue, March 04, 2025
How Can I Increase my Podcast Downloads?
There are 4 main goals we come across when working with our podcasting clients: conversion, impact, growth, and engagement. Today, I’m going to be breaking down some of the quick and simple steps you can take to grow your podcast by increasing listener downloads. This week, episode 01 of Successful Podcasting Unlocked answers the question: How Can I Increase My Podcast Downloads? In this episode, I share: Increasing the number of episodes can attract binge listeners and increase download numbers. Referring back to previous episodes encourages listeners to revisit and re-listen to content. Utilizing video-based podcast marketing strategies can engage listeners and attract new ones. Being available on multiple platforms and sharing podcast links in various formats increases accessibility. Creating high-quality content and providing value to listeners is crucial for growth. Being a guest on other podcasts allows for exposure to new audiences. Connecting and collaborating with high-quality guests can lead to increased engagement and sharing of podcast episodes. Optimizing the podcast for search through titles, descriptions, and show notes improves discoverability. Asking the audience to share the podcast and creating an email list can help reach new listeners and maintain engagement. Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Trailer · Mon, March 03, 2025
Welcome to Podcasting Unlocked
Are you a purpose-driven business owner ready to make a real difference in the world? Join Alesia Galati, founder of Galati Media and a proud member of the BIPOC and LGBTQIA+ community, as she shares actionable strategies to help you leverage the power of podcasting for positive change. Alesia understands the unique challenges and opportunities marginalized voices face and is passionate about helping you amplify your message, grow your audience, and create a podcast that truly matters. In each episode, you'll discover podcast growth strategies, impactful content creation ideas, authentic storytelling tips, marketing and audience growth tactics, and hear inspiring interviews. Whether you're a seasoned podcaster or just starting out, Podcasting Unlocked will equip you with the tools and strategies to create a podcast that grows your business and contributes to a better world. Tune in and become a podcasting changemaker! Proud member of the Feminist Podcasters Collective .
Thu, February 27, 2025
Podcast Marketing Strategies: How to Grow Your Audience & Reach New Listeners
Is your incredible podcast content falling on deaf ears? You pour your heart and soul into creating amazing episodes, but in today's crowded podcasting world, simply hitting 'publish' isn't enough. In this episode of Listeners to Leads, Alesia dives deep into the essential podcast marketing strategies you need to know in 2025 to grow your audience and attract more listeners. Whether you're launching a brand new show or looking to breathe new life into an established one, this episode is packed with actionable tips, from leveraging social media and building your email list to mastering SEO and cross-promotion. This week, episode 193 of Listeners to Leads is about how to grow your audience and reach new listeners! In this episode of Listeners to Leads, I’m sharing the importance of ongoing podcast marketing and actionable steps you can take right now to sustainably grow your audience. I also chat about the following: The importance of marketing strategies that aren’t tied to social media. Guesting on other podcasts to grow your audience in a way that’s convenient for them. Monitoring your podcast metrics, but not too early - give your listeners time to binge! Thinking outside the box for promotional content. Don’t forget to head to helpmypod.com to learn about different ways to work with Alesia and elevate your podcast! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: HelpMyPod.com Listeners to Leads Ep 88: Setting Achievable and Measurable Podcast Milestones Listeners to Leads Ep 9: Podcast Stats: What do they mean and how to measure success Proud member of the Feminist Podcasters Collective .
Thu, February 20, 2025
Podcast Tax Strategies: Maximizing Write-Offs for Your Business with Tanya Akimenko
Podcasters, are you leaving money on the table? Taxes might not be the most thrilling topic, but for savvy creators, understanding tax deductions and write-offs can be a game-changer. In this episode, tax expert Tanya Akimenko demystifies the world of podcast taxes. Whether you're just starting your podcast journey or you're a seasoned pro, Tanya provides invaluable insights on how to treat your podcast as a business, maximize deductions, and avoid common tax pitfalls. Get ready to think outside the box and potentially save big this tax season! This week, episode 192 of Listeners to Leads is about maximizing tax write-offs for your podcast! Tanya Akimenko, founder of Golden Apple Agency Inc., leads a team of business finance experts dedicated to helping entrepreneurs understand taxes, achieve financial clarity, and stay audit-ready through smart tax strategies and best-practice bookkeeping—empowering them to make better financial decisions for their businesses. In this episode of Listeners to Leads, Tanya Akimenko shares the importance of running your podcast like a business from the beginning and actionable steps you can take right now to maximize your tax deductions. Tanya and I also chat about the following: Considering the start-up costs for your podcast. The difference between running a podcast as a business and a hobby, including the tax implications of each. The importance of keeping a paper trail for your expenses. Tax preparation tips for podcasters. Don't forget to check below for the links to Tanya’s Tax Deduction Cheat Sheet and Accounting for Podcasters Checklist! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH TANYA AKIMENKO: LinkedIn Instagram Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Accounting for Podcasters Business Tax Reduction Cheat Sheet
Thu, February 13, 2025
Podcast Content Calendar: The Ultimate Guide for Growth & Organization
Is your podcasting routine feeling more like a rollercoaster than a smooth ride? Are you constantly scrambling for episode ideas, or missing publishing deadlines? If you answered yes, you're not alone. Many podcasters struggle with consistency and content planning. But there's a simple solution that can transform your podcasting experience: a content calendar. Today I’m sharing why you should have a content calendar, no matter your level of expertise in podcasting, how to plan for the unexpected bump in the schedule, and more. This week, episode 191 of Listeners to Leads is about creating a content calendar for your podcast! In this episode of Listeners to Leads, I’m sharing the importance of planning out your podcast content for consistency and actionable steps you can take right now to find the method of organization that works best for you. I also chat about the following: How a content calendar can help podcasters maintain a consistent schedule. The importance of planning promotional activities, cross-promotions, and social media posts. Finding the project management tool that’s right for you and your workflow. Planning ahead for unexpected circumstances and being flexible. Don’t forget to check the links below for all the resources listed in today’s episode! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Podcast Workflow Checklist Podcast Launch Checklist Podcast Strategy Application Proud member of the Feminist Podcasters Collective .
Thu, February 06, 2025
Unlock Your Limitless Potential: Overcoming Limiting Beliefs with Yvonne Trost
Ever felt like you're not living up to your full potential? Like there's a glass ceiling on your success, but it's one you've placed there yourself? In this episode, we dive deep into the world of limiting beliefs and how they can sabotage our personal and professional growth. Yvonne Trost, a happiness coach and certified hypnotherapist, shares her transformative journey from a successful IT career to helping others unlock their potential. She discusses the power of hypnotherapy, the importance of understanding the subconscious mind, the journey of self-discovery, and more! This week, episode 190 of Listeners to Leads is about unlocking your limitless potential and overcoming limiting beliefs! Yvonne Trost is a transformational leader and Happiness Coach who knows firsthand that finding and living your true purpose isn’t easy—especially when life feels like a relentless hamster wheel. Many people believe that pursuing their purpose is a luxury they can’t afford, but Yvonne is living proof that it’s not only possible but essential. As the co-founder of LimitlessYou, Yvonne empowers others to break free from their conscious and subconscious limiting beliefs and embrace their true calling. She blends ancient wisdom, including Ayurveda and Yoga, with modern science like neuroscience, quantum physics, and hypnotherapy, to guide people toward a life of fulfillment, joy, and purpose. In this episode of Listeners to Leads, Yvonne Trost is sharing the importance of authenticity for personal and professional fulfillment and actionable steps you can take right now to define the unique energy you bring to the world. Yvonne and I also chat about the following: How hypnotherapy can help unlock subconscious barriers. Self-love as the foundation for healthy relationships. Yvonne’s “Platinum Rule” - care for yourself before caring for others. Starting the journey of self-discovery now - don’t wait! Don’t forget to visit unlocklimitlessyou.com for all of Yvonne’s links, resources, and to schedule a free call! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH YVONNE TROST: Limitless You Instagram How to Be Happier for Entrepreneurs podcast CONNECT WITH ALESIA GALATI:
Thu, January 30, 2025
Unlocking Impact: How to Use Market Research to Make Your Podcast a Success
Are you a podcaster with a passion for making a difference? Do you want your message to resonate with the right audience and inspire them to take action? Today we’re going to unravel the power of podcast market research and how it can be your secret weapon for creating a show that not only grows your business but also amplifies your positive impact. This week, episode 189 of Listeners to Leads is about how to use market research to make your podcast a success! In this episode of Listeners to Leads, I’m sharing the importance of aligning podcast goals with the impact on listeners' lives and actionable steps you can take right now to create a lasting impact with your podcast through thorough preperation. I also chat about the following: The importance of both initial and updated market research for your podcast. The eight-step formula for conducting market research for podcasts. Differences between impact-driven and general business podcasts. Crafting your show’s unique, impactful angle to resonate with the right audience. Don’t forget to get The Podcast Launch Roadmap , which includes the market research checklist! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, January 23, 2025
Building Relationships and Growing Your Audience as a Podcast Guest with Rhonda Parker-Taylor
Being a guest on other podcasts is one of the best strategies for growing your audience and building strong relationships. Rhonda Parker-Taylor shares her inspiring journey from a hesitant author, encouraged by her publisher to explore podcasting, to a passionate advocate for the medium. Rhonda reveals how guesting on podcasts not only expanded her reach but also helped her refine her message and connect with a wider audience. We discuss the importance of choosing the right podcasts, crafting compelling pitches, and more. This week, episode 188 of Listeners to Leads is about building relationships and growing your audience as a podcast guest! Rhonda Parker Taylor is an American writer, entrepreneur, and academic researcher. After completing a fashion merchandising program at Bauder College in Arlington, Texas, Rhonda returned to Indiana, where she eventually found her passion for writing. Her debut novel, “Crossroads,” a suspenseful masterpiece, was released in February 2023. As an entrepreneur, Rhonda founded Intelligence Solutions, providing training, development, academic research, and business writing services. In this episode of Listeners to Leads, Rhonda Parker-Taylor is sharing the importance of turning conversations into connections through podcasting and actionable steps you can take right now to connect more deeply with your listeners. Rhonda and I also chat about the following: Podcasting as a powerful tool for networking and collaboration. The benefits of platforms that connect podcast guests and hosts, like PodMatch. The importance of having clear goals when guesting on other podcasts. Sharing personal experiences to connect with listeners on a deeper level. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH RHONDA PARKER-TAYLOR: LinkedIn Instagram Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: PodMatch * *affiliate link Proud member
Thu, January 16, 2025
The Secret to Podcast Success: Discovering Your Unique Angle
In a sea of podcasts, how do you make yours stand out? This episode dives deep into finding your podcast's unique angle - that special something that sets your show apart. I’ll share actionable steps to help you clarify your focus and create a podcast that truly shines in a growing industry. This week, episode 187 of Listeners to Leads is about discovering your unique angle! In this episode of Listeners to Leads, I’m sharing the importance of identifyinfg the audience you’re trying to reach and actionable steps you can take right now to ask for valuable feedback from your listeners. I also chat about the following: How having a unique angle helps build authority and credibility. Identifying your passions and expertise. Focusing on underserved audiences with unmet needs within your niche. Asking for honest feedback about your content from your audience and trusted people. Don’t forget to head over to galatimedia.com/roadmap to download our FREE Podcast Launch Roadmap! You can also sign up for our upcoming Podcast Launch Workshop! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Listeners to Leads Ep 132: Securing High-Profile Guests with Courtney Elmer Proud member of the Feminist Podcasters Collective .
Thu, January 09, 2025
How to Keep Your Podcast Audience Engaged with Emily Aborn
Keeping your audience listening from beginning to end of your episodes can be a struggle. If seeing your drop off rate is making you think of leaving podcasting all together, this episode is for you! Today, friend of the show Emily Aborn dives deep into the art of audience engagement. We cover actionable strategies to grab and hold your listeners' attention, from the power of content repurposing and storytelling to the importance of episode structure and show notes. Ready to learn how to combat listener distraction and create a cohesive content experience that leaves your audience wanting more? This week, episode 186 of Listeners to Leads is about how to keep your podcast audience engaged! Emily Aborn is a Content Copywriter, Speaker, and Podcast Host. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. She’s collaborated with 1,000’s of individuals in over 100 industries as a copywriter. She brings personality, creativity, and message to life as she guides others to build community and relationship-based businesses. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. In this episode of Listeners to Leads, Emily Aborn is sharing the importance of keeping your episodes to one main topic to keep people listening and actionable steps you can take right now to store away your ideas for future episodes, even if they don’t fit the one you’re recording.. Emily and I also chat about the following: How appearing as a guest on other podcasts boosts your visibility and downloads. Using solo episodes to grow your audience and establish your expertise. Strategies for maintaining your audience’s attention and ease of listening. Keeping track of side tangents and big topics for later episodes. Don’t forget to check out Emily’s episode about avoiding distractions on her Content with Character podcast! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH EMILY ABORN: Instagram Content with Character podcast Website <a href='https://www.linkedin.com/in/emilyaborn
Thu, January 02, 2025
Embracing Unique Podcast Formats with Jeff Revilla
Have you ever felt stuck in a rut with your podcast? Jeff Revilla, a long-time podcaster since 2015, knows the importance of changing up your podcast in a way that works for you. Jeff is here today to share his unique podcasting journey and emphasize the importance of following your creativity and excitement. Jeff's gameshow-style podcasts, "Stuff I Never Knew" and "Rise and Outshine," offer instant feedback and audience participation, creating a fun and engaging experience for listeners and participants alike. This week, episode 185 of Listeners to Leads is about embracing unique podcast formats! Jeff Revilla is the visionary founder of Poduty Live LLC, a groundbreaking podcast theater and live venue based in Tarentum, PA, just 25 minutes from Downtown Pittsburgh. With over 20 years of experience in digital marketing and a decade each in podcasting and live streaming, Jeff expertly blends technology with creativity to foster engaging, community-centered events. He is also the host of the trivia podcast "Stuff I Never Knew," where he challenges listeners with fun and intriguing questions across a wide range of topics. In this episode of Listeners to Leads, Jeff Revilla is sharing the importance of finding community in podcasting and actionable steps you can take right now to incorporate feedback into your podcast process. Jeff and I also chat about the following: The self-discovery journey of podcasting. Experimenting with unique podcasting formats. Encouraging audience feedback and engagement with your show. Navigating podcast networks and creative control of your podcast. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH JEFF REVILLA: Poduty Live Facebook LinkedIn CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, December 26, 2024
30-Minute PR Strategies to Skyrocket Your Visibility with Jill Lublin
Tired of hearing about PR and publicity and thinking it's only for the big players? In this episode, PR expert Jill Lublin shatters that myth, sharing guerilla PR strategies that anyone can implement in just 30 minutes a week. Discover how to leverage your unique story and experiences to gain visibility, build trust, and attract clients without breaking the bank. This week, episode 184 of Listeners to Leads is about 30 minute PR strategies to skyrocket your visibility! Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Jack Canfield and Barbara Corcoran, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit generating formulas are included in her signature program, the Publicity Breakthrough Bootcamp and her monthly Kindness Circles. In this episode of Listeners to Leads, Jill Lublin is sharing the importance of publicity for all business owners and actionable steps you can take right now to strategically work on your PR for 30 minutes per week. Jill and I also chat about the following: Using local publicity as a great starting point for beginners and seasoned business owners alike. Solving problems in the marketplace with your messaging. Planning your publicity efforts months in advance to systematize your process. Using national days to create relevant PR campaigns. Don’t forget to visit publicitycrashcourse.com/freegift for Jill's FREE Publicity Action Guide! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH JILL LUBLIN: LinkedIn YouTube Instagram Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud
Thu, December 19, 2024
How to Be Happier for Entrepreneurs and Podcasters with Brad Chandler
Happiness isn't just a feeling - it's a skill we can cultivate. Today, happiness coach Brad Chandler is here to unpack the transformative power of uncovering our self-limiting beliefs. Brad shares his unique approach to helping clients rewrite the "untruths" that are driving their negative behaviors and emotions, unlocking a profound sense of liberation. We also discuss understanding the root causes of our triggers, fostering deep connections with our podcast audience, and more. This week, episode 183 of Listeners to Leads is about how to be happier for entrepreneurs and podcasters! Brad Chandler is a successful entrepreneur who built a thriving real estate investment company that has flipped over 4,500 houses. With that company now running independently of him, Brad is dedicating his life to his true passion: helping others break free from their past, overcome limiting beliefs, and create the life and relationships they desire and deserve. Through mastering self-love and reprogramming the mind, Brad has transformed his own life, and he's here to share his powerful insights with you. In this episode of Listeners to Leads, Brad Chandler is sharing the importance of self-love for achieving happiness and well-being and actionable steps you can take right now to create content that helps connect you with your audience. Brand and I also chat about the following: Defining happiness as liberation from external negative emotions. Podcasting as a powerful tool for spreading messages and connecting with audiences. How personal stories enhance listener connection and engagement. Podcast growth strategies, including strategic naming and aligning with your values. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH BRAD CHANDLER: LimitlessYou Self-Love Quiz Instagram Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: PodMatch
Thu, December 12, 2024
Staying Relevant and Growing Your Podcast Audience in a Crowded Landscape
With an influx of new podcasts expected to come onto the scene in 2025, as an established podcaster, you may be wondering how to stay relevant and continue to grow through the noise. Fear not; you already have what it takes to stand out in a saturated market. This week, episode 182 of Listeners to Leads is about staying relevant and growing your podcast audience in a crowded landscape! In this episode of Listeners to Leads, I’m sharing the importance of creating niched-down, valuable content and actionable steps you can take right now to optimize previous content for the new year. I also chat about the following: Continue to actively engage with your established community and network. Don’t leave your past posts in the dust; go back and optimize them for better performance and repurpose them for wider reach. Take time to audit your tools and software to streamline processes and get the most out of your tech stack. Stay authentic and consistent with your mission and content focus. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, December 05, 2024
The Future of Podcasting in 2025
Has the height of podcasting run its course? With new tech and listening habits changing, 2025 will surely be a pivotal year for podcasting. But while some may be fearing that podcasting is dying, I challenge this by saying podcasting is not dying; it’s evolving. This week, episode 181 of Listeners to Leads is about the future of podcasting in 2025! In this episode of Listeners to Leads, I’m sharing the importance of authentically connecting with your audience and actionable steps you can take right now to achieve podcasting success in 2025. I also chat about the following: What happened in 2024 that will shape the future of podcasting as we head into 2025. Reviewing my 2024 podcasting projections to see where I was right and where I may have missed the mark. My top 5 podcasting predictions for 2025. Five actionable things you can do to get your podcast ready for the upcoming year. For a full rundown of my 2025 podcasting predictions, check out the Podcasting in 2025 Guide . Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, November 28, 2024
Liberating Business Owners from Chaos with Scott Beebe
Running a business is anything but peaceful. And with so many different voices from everywhere telling us the “best” way to generate leads or create content, we can lose sight of what’s important for ourselves quickly. Today on the show, Scott Beebe shares insights on how to liberate business owners from chaos, emphasizing the importance of clarity in goals and the dangers of the 'latest loudest voice disease.' He discusses his journey in podcasting, the evolution of content creation, and more. This week, episode 180 of Listeners to Leads is about liberating business owners from chaos! Scott Beebe is a very experienced speaker, author, and podcast host. He is a business coach experienced with working with business owners in the construction, law, and medical spaces (and more!) and is also the founder of Business on Purpose. Scott founded Business On Purpose because he saw there was a need to help business owners who were weighed down by chaos to have a clear vision when it comes to the success and future of their business. He created the Business On Purpose Roadmap to liberate businesses from the chaos of working IN their business and help them get their lives back. In this episode of Listeners to Leads, Scott Beebe is sharing the importance of not getting distracted by the latest, loudest voice and actionable steps you can take right now to set clearly defined business goals and develop strategies to support them. Scott and I also chat about the following: How 'latest loudest voice disease' can distract business owners from doing what’s right for them. The role of your podcast in your marketing strategy. Adapting your podcast to meet your changing business needs. Balancing your online and offline marketing efforts. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH SCOTT BEEBE: LinkedIn Instagram Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud me
Thu, November 21, 2024
How to Maintain a Sustainable Podcast with Over 1,300 Episodes with Mister Productivity, Mark Struczewski
Whether you have 10 or 1,000 podcast episodes, there is magic in knowing that your podcast is meant to evolve alongside you and your listeners. With over 1,300 episodes under his belt, Mark Struczewski, the host of the Mister Productivity podcast, knows this to be true. He joins me this week to share the ups and downs of his 7.5-year podcasting journey, from his ambitious attempt to release an episode every day, to the strategic cadence he has settled on today and the big lessons he learned along the way. This week, episode 179 of Listeners to Leads is about how to maintain a sustainable podcast with over 1,300 episodes! Mark Struczewski, also known as Mister Productivity, is a Houston-based productivity coach and host of The Mister Productivity™ Podcast. He brings over 1,300 episodes of experience to help leaders conquer overwhelm. Drawing from his daily running routine and commitment to continuous learning, he offers practical strategies to overcome distractions and achieve clarity. In this episode of Listeners to Leads, Mark Struczewski shares how he has honed in on his niche, reigned in his guest selection process, and strategically plans and records his episodes- all while keeping an eye on his bottom line. Mark and I also chat about the following: There is no one right way to have a podcast; the cadence should be what works best for you and your audience. Scheduling and batching episodes are key to consistently providing your audience with valuable content and guests. Evaluate if your podcasting efforts are moving the needle forward in your business; if not, you may need to take a step back. Routinely audit your subscriptions and expenses, cutting out the things you don’t use or can’t afford. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH MARK STRUCZEWSKI: LinkedIn YouTube Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Ep
Thu, November 14, 2024
Discovering Your Unique Podcasting Voice with J. Rosemarie Francis
We all have a unique message to share, and podcasting is one of the best ways to share that message. But there are so many mindset blocks and obstacles that can trip us up and stop us from ever pressing ‘publish’ on our episode. Today podcaster and podcast mentor J. Rosemarie Francis is here to share with us her journey of starting three separate podcasts, how imposter syndrome can get in the way of getting started, advice for cutting through the noise, and more! This week, episode 178 of Listeners to Leads is about discovering your unique podcasting voice! J. Rosmarie Francis is the producer and host of three podcasts: SoloMoms! Talk, Tools of the Podcast Trade, and Abandoned Daughters of Caribbean Moms. She began her broadcasting journey in 2014 when she started an online radio station to encourage single moms. J. Rosemarie was recently nominated as a Featured Podcaster on www.ihaveapodcast.com. As a member of Podcasters Paradise, she mentored the host of The Prison Post before he started the show. She now mentors aspiring podcasters while continuing to hone her craft through her MeetUp group. In this episode of Listeners to Leads, J. Rosemarie Francis is sharing the importance of mindset and overcoming self-doubt in podcasting and actionable steps you can take right now to finally start your podcast. J. Rosemarie and I also chat about the following: Common obstacles that prevent people from starting podcasts. The importance of having a mission and a clear goal for a podcast. Podcasting as a viable platform for niche audiences and smaller creators. The intimacy and emotional connection that voice provides in podcasting. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH J. ROSEMARIE FRANCIS: LinkedIn Instagram Podcasts Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Podmatch Proud member
Thu, November 07, 2024
Being Authentic Online Without Oversharing with Cayla Merrill
If you're a business owner or a content creator, you know the feeling of having to keep showing up and wondering whether or not you can show up as your whole self in your online presence. You might be asking yourself, “How do I show up authentically for my audience without feeling like I'm over sharing?” But showing up online does not have to lead to burnout! Cayla Merrill is here today to discuss the nuances of energy coaching, the significance of setting boundaries in personal branding, and more! This week, episode 177 of Listeners to Leads is about being authentic online without oversharing! Cayla Merrill is an NYC-based Brand and Energy Coach who helps heart-led creatives & coaches to build unique and authentic personal brands so they feel comfortable and confident IRL and online. Cayla also teaches acro yoga and has an affinity for all things crafts. In this episode of Listeners to Leads, Cayla Merrill is sharing the importance of setting boundaries about what we share of ourselves online and actionable steps you can take right now to tap into your intuition to guide your decision-making. Cayla and I also chat about the following: How energy coaching helps align internal feelings with external expression. Sharing from scars rather than wounds fosters healthier connections. Our right to choose what to share online and permission to change those boundaries whenever it’s right for us. How comparison on social media can hinder authenticity. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH CAYLA MERRILL: Instagram YouTube Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, October 31, 2024
Unlocking the Power of Press Releases for Your Podcast with Mickie Kennedy
Press releases are often associated with marketing strategies for large companies and corporations. But have you ever thought about writing and sharing one for your podcast? Mickie Kennedy, PR expert and Founder of E-Releases, joins us this week to share why press releases are advantageous for small businesses, how to craft the perfect release to catch a journalist’s eye, and the strategies he’s seen work for podcast press releases before. This week, episode 176 of Listeners to Leads is about unlocking the power of press releases for your podcast! Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. Mickie founded eReleases 25+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. In this episode of Listeners to Leads, Mickie Kennedy is sharing the importance of utilizing press releases no matter how large or small your business and actionable steps you can take right now to generate earned media as part of your marketing strategy. Mickie and I also chat about the following: Crafting a compelling story is essential for effective press releases. Trade associations can be a great resource for PR outreach. Strategic planning can significantly improve PR outcomes. Consistency in PR efforts can lead to better results over time. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH MICKIE KENNEDY: E Releases LinkedIn Instagram CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: E-Releases Press Release Masterclass Proud member of the Feminist Podcasters Collective .
Thu, October 24, 2024
Overcoming Obstacles and Embracing Your Unique Voice with David Ask
We’ve talked on the show before about how everyone has their own unique voice and how podcasting is one of the best ways to share that. Very few people know that better than David Ask, who uses his podcast, The Greatest Good, to share about grit, resilience, understanding your true values, and so much more. David is here this week to talk about using podcasts to create meaningful relationships, supporting and encouraging the next generation, and more! This week, episode 175 of Listeners to Leads is about overcoming obstacles and embracing your unique voice! David Ask is the driving force behind StatGuardPlus.com, a product showcased inover 3,000 retail giants like The Home Depot and Lowe's. Alongside this success David is passionate about understanding the difference between Grit and Resilience and why so many misunderstand True Authenticity and Identity. Uniqueness of Purpose and understanding our True North Identity changes everything. David is the lead coach for Dr. Andy Garrett's True North Blueprint which helps people become the most resilient people on earth. David is working on his new book for fathers called The Guardians of Grit "How to raise uncrushable young people." In this episode of Listeners to Leads, David Ask is sharing the importance of parents helping their children build grit and resilience and actionable steps you can take right now to act and live in accordance to your values. David and I also chat about the following: The definition of grit and how we can foster grit in the younger generation. Building a podcast to showcase the highest good in others. Podcasting as a medium for authentic and meaningful conversations. Giving and receiving encouragement at all stages of life. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH DAVID ASK: LinkedIn Instagram The Greatest Good Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the <a h
Thu, October 17, 2024
Building Relationships and Creating Impact Through Podcasting with Tabatha Thorell
Launching a brand new podcast today is much different compared to the 2010s. Because of the development of the industry, the rise in tools to assist the independent podcaster and mindset shifts in the space; podcasts have gone from simply being a fun side project to having the ability to generate revenue for your business. However, creating an impact with your show and growing your business depends largely on the relationships you create with other podcast hosts, your guests, and your audience. Tabatha Thorell is here this week to talk about her relationship-focused approach to her new podcast, being vulnerable to connect with your audience, and more! This week, episode 174 of Listeners to Leads is about building relationships and creating impact through podcasting! Tabatha Thorell, a native of rural Nebraska, is a devoted wife and mother to five girls. With a career spanning 16 years, she began as a fitness coach, earning a reputation for motivation and persistence. Alongside her high school sweetheart, Tabatha has been a successful real estate investor for nearly two decades. Beyond fitness coaching, Tabatha is a best-selling co-author, speaker, life and business coach. Her diverse skill set and passion for helping others achieve their dreams have made her a sought-after mentor. Tabatha's podcast, “What Went Wrong,” is where she shares inspiring stories and insights and adds another dimension to her impactful presence. In this episode of Listeners to Leads, Tabatha Thorell is sharing the importance of not expecting immediate returns when you start a podcast and actionable steps you can take right now to practice your craft to be the best podcaster you can. Tabatha and I also chat about the following: Building relationships through podcasting can lead to collaborations and opportunities. Vulnerability in storytelling can lead to healing for both the speaker and the audience. Monetization in podcasting goes beyond just numbers; it's about connections. Podcasting requires a long-term mindset - you won’t see big results after only a few episodes. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH TABATHA THORELL: YouTube Instagram What Went Wrong: The Untold Stories of Bouncing Back podca
Thu, October 10, 2024
Leveraging Referrals and Market Research to Grow a Podcast with Sage Weiss
The best way to connect with your podcast audience is to create content that resonates with them. But in a busy world with digital algorithms that demand a constant stream of content, how can we cover topics that bring in our audience and new clients without overworking ourselves? The answer: referrals and market research! Sage Weiss is here today to talk about how he uses market research and referrals to grow his podcast and real estate business. This week, episode 173 of Listeners to Leads is about leveraging referrals and market research to grow a podcast! Sage Weiss is a real estate and personal finance YouTuber and host of the Life, Money, and More podcast. Sage helps people in the US and abroad buy & sell real estate by consulting and connecting. Sage is also a signed actor in the Seattle area passionate about sharing stories and lessons. In this episode of Listeners to Leads, Sage Weiss shares the importance of being passionate about your podcast content and actionable steps you can take right now to create content on topics your audience actually cares about. Sage and I also chat about the following: The gap in the market for young voices in personal finance and real estate. Using market research to ensure the relevance and longevity of a podcast. Maintaining a backlog of content to help you remain consistent. Creating content that addresses common questions and concerns of your audience. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH SAGE WEISS: Email YouTube Life, Money, and More podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, October 03, 2024
Creative Ways to Repurpose Guest Podcast Episodes with Lyndsay Phillips
Making a guest appearance on other people’s podcasts is not only exciting but a great way to open yourself up to a new audience, potential clients, and business opportunities. But what can you do to promote your guest episode to your audience and beyond, especially if the host doesn’t promote it as much as you’d like? Lyndsay Phillips is here today to give us the best tips and strategies for repurposing your guest episode in a myriad of ways so it earns a spot in your evergreen content rotation. This week, episode 172 of Listeners to Leads is about creative ways to repurpose guest podcast episodes! Lyndsay Phillips is the CEO of Smooth Business Podcasting, speaker, guest expert, host of the Leverage Your Podcast show, and creator of the Podcast Leverage System. While growing a successful content marketing agency and launching a ton of podcasts (including her own), she quickly learned the true power of podcasting. Passionate about helping clients strategically leverage and repurpose their podcast interviews, she creates branded, authority-boosting content that expands your reach, attracts your ideal client, and generates leads. In this episode of Listeners to Leads, Lyndsay Phillips is sharing the importance of taking a proactive approach to sharing your episodes as a podcast guest and actionable steps you can take right now to repurpose your content in new and exciting ways. Lyndsay and I also chat about the following: Overcoming the initial fears behind starting a podcast. Having a plan for repurposing guest episodes, including creating blog posts, social media content, and videos. Creating evergreen content that can be consistently reused in your social media rotation. Using content to help team members and clients rather than having one-on-one conversations. Don’t forget to head over to leverageyourpodcast.com/guest to get Lyndsay’s free guide and checklist, “3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales”! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH LYNDSAY PHILLIPS: Facebook Instagram LinkedIn P
Thu, September 26, 2024
Get Your Podcast Featured in More Media Outlets with Leah M. Forney
One of the most valuable marketing tools for your podcast is media appearances, and those appearances can come in lots of different forms. From getting on other people’s podcasts to paid advertising to appearing on and contributing to large publications and shows, using your voice and getting yourself and your message into the world is invaluable. Leah Forney is here this week to teach us how to start the journey of getting your podcast and expertise featured in all sorts of media! This week, episode 171 of Listeners to Leads is about getting your podcast featured in more media outlets! Leah M. Forney is a 9X published author, sought-after professional speaker, Your Visibility Activator, podcast host of Internationally Recognized and syndicated Hey Queen, Thrive, and Sexual Assault Thriver, and advocate. She is the Founder and creator of BAWSE Women Pitch, where she advises BAWSE women authors who desire more media attention on how to strategically position their book and brand to attract and secure more media opportunities. In this episode of Listeners to Leads, Leah M. Forney is sharing the importance of using solo podcast episodes to showcase your expertise and actionable steps you can take right now to start building your digital footprint in a way that will get you noticed. Leah and I also chat about the following: People need to see a message multiple times before they engage with your content. Being intentional with your social media content, ensuring that it reflects your expertise. The importance of having a mix of solo and guest episodes to balance content. Building relationships and helping other podcasters grow alongside you. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH LEAH M. FORNEY: Facebook Instagram Hey Queen, Thrive! podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, September 19, 2024
The Value of Referral Partners Through Podcast Guests with Carol Hamilton
There are so many different ways to monetize your podcast and grow your show strategically. And while we often talk about turning your listeners into leads, we haven’t spent as much time on an equally achievable strategy: turning your podcast guests into leads or potential collaborators. Today’s guest Carol Hamilton is here to talk about making meaningful connections with those who could refer business to her or she could refer business to them all in the attempt to raise up the nonprofit sector. This week, episode 170 of Listeners to Leads is about the value of referral partners through podcast guests! Carol Hamiltonis the Principal with Grace Social Sector Consulting, LLC, and host of Mission: Impact podcast. She facilitates whole-brain equity-focused strategic planning, evaluation design, and organizational assessments for nonprofits and associations. She combines left-brain strategy and analysis with right-brain wisdom about human complexities for a proven, whole-brain, whole-organization process through which every stakeholder thrives. Carol is also a member of a consultant group focused on equity focused organization development, All In Consulting. In this episode of Listeners to Leads, Carol Hamilton is sharing the importance of making your podcast guests feel comfortable and actionable steps you can take right now to build lasting business relationships with your podcast guests. Carol and I also chat about the following: Being intentional and consistent with your podcast, even when it’s tempting to take on more. Building rapport with guests well before hitting record. Monetizing your podcast through referral partnerships. Experimenting with different episode types to find what works for you. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH CAROL HAMILTON: LinkedIn Mission: Impact podcast CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, September 12, 2024
Amplifying Women's Voices With Podcasting and Empathy with Amy Pons
Podcasting allows for everyone to have a voice. This is especially important for people in traditionally marginalized communities whose voices have a history of being silenced. Amy Pons, host of the Women Making Moves podcast, has made it her mission to seek out and provide a platform for women who’s stories are not like her own, and who are creating a new paradigm in the world. She’s here today to share with us what she’s learned from providing a platform for others, launching her podcast in 72 hours, and more! This week, episode 169 of Listeners to Leads is about amplifying women’s voices with podcasting and empathy! Amy Pons is the Founder and CEO of Unlock the Magic, Host of Women Making Moves, and Head of Marketing for End Workplace Abuse. Amy is a conqueror, a healer, a truth teller, and an activist. She's reached the highest of ladders in the corporate world realizing that the call toward creating for others was now hers to blaze. Amy is on the forefront of re-introducing the divine feminine to create the balance we've never seen in this lifetime. Through Amy's magic, you unlock your own and she guides you to walk in your highest path. In this episode of Listeners to Leads, Amy Pons is sharing the importance of aligning your values with your podcast and actionable steps you can take right now to incorporate more empathy into your podcasting. Amy and I also chat about the following: Celebrating women who are breaking cycles and doing things differently. Podcasting should be aligned with your values and intentions and bring you joy. The importance of amplifying diverse voices and stories to foster empathy and understanding. The intimate connection listeners feel with podcast hosts and the importance of maintaining authenticity. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH AMY PONS: LinkedIn Instagram Women Making Moves Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Pr
Thu, September 05, 2024
The Power of StoryBrand in our Podcast Content with Lauren Cockerell
Marketing your podcast or business can feel like a balancing act: you know you need to speak to potential clients’ pain points and frustrations, but you also want to make sure they know about you and the values your business holds. How do you blend these two narratives to create one story that showcases the very best about your brand? Lauren Cockerell is here today to talk about the StoryBrand methodology, what to consider in your marketing, and more! This week, episode 168 of Listeners to Leads is about the power of StoryBrand in our podcast content! Lauren Cockerell is President of Kwedar & Co., a PR/marketing firm that provides the strategy and execution business owners need to achieve balance and sustainably take their businesses to the next level. As a one-stop-shop for strategic communications, they help entrepreneurs enjoy growing their business and feel confident in the direction they’re headed. Lauren is also a board member of the Foundation for the Young Women's Leadership Academy of Fort Worth, empowering the next generation of women leaders. In this episode of Listeners to Leads, Lauren Cockerell is sharing the importance of utting the customer first and making it easy for them to do business with you and actionable steps you can take right now to ensure your marketing focuses on the needs of your clients. Lauren and I also chat about the following: The loneliness of entrepreneurship and the value of finding a community. Understanding StoryBrand and customer-centric storytelling. Being clear on the types of clients the business wants to attract and the value of having a niche. The balance between providing value and not giving away too much information for free. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH LAUREN COCKERELL: LinkedIn Instagram The Impatient Entrepreneur Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the <a href='https://feministpodcasterscollective.co
Thu, August 29, 2024
Escape the Social Media Hamster Wheel with Mark Herschberg
While lots of social media posting tries to keep up with trends and focus on current events, podcasters and small business owners have a lot of evergreen content that establish them in their field and promote their thought leadership. So how do we share our evergreen content in an approachable, easily remembered way that doesn’t get lost in the algorithms of social media? Mark Herschberg, creator of the Brain Bump app, is here today to talk about his solution, Brain Bump. This week, episode 167 of Listeners to Leads is about escaping the social media hamster wheel! Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. In this episode of Listeners to Leads, Mark Herschberg is sharing the importance of creators driving traffic to their own sites and content and actionable steps you can take right now to share your evergreen content in a way that doesn’t rely on social media. Mark and I also chat about the following: The limits of social media’s chronological and algorithmic structures. How the app Brain Bump creates ways for creators to share tips with their audience while ensuring the original creator's brand is visible. The importance of using data to make better decisions while keeping users' data private. Having a clear understanding of your audience and tailoring your content to their needs. Don’t forget to go check out the Brain Bump app on your app store or by visiting https://brainbumpapp.com/ Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH MARK HERSCHBERG: LinkedIn Facebook X (formerly Twitter) The Career Toolkit CONNECT WITH ALESIA GALATI: Instagram <
Thu, August 22, 2024
The Power of Authentic Engagement on Instagram with Jillian O'Keefe
With two billion monthly active users worldwide, Instagram can be an awesome place to spend time and promote your podcast. But making meaningful connections and boosting your engagement means more than just posting about your brand new episode and then disappearing off the app until the next one goes live. Today’s guest, Jillian O’Keefe, is sharing all things Instagram with us. From getting new followers, to engaging with those followers, strategic ways that we can grow our audiences without posting 50 times a week, and more! This week, episode 166 of Listeners to Leads is about the power of authentic engagement on Instagram! Jillian O’Keefe is an Instagram Content Strategist for authors, editors, and book coaches who helps them gain visibility by embracing and showing their unique story to grow their following on Instagram. She encourages bookish people to share their true voices and passions to build their businesses and attract dream clients who engage with and care about their content. As a champion of the #bodypositivity movement, Jillian understands the power of authenticity and how it helps women stand out by presenting an alternative to the picture-perfect, impossible standards of Instagram-shiny posts. In this episode of Listeners to Leads, Jillian O’Keefe is sharing the importance of setting aside time to respond to and connect with people in your DMs and actionable steps you can take right now to boost your engagement and expose more people to your content. Jillian and I also chat about the following: Creating authentic content that connects with your audience. Using collaborations to expand your reach and connect with new audiences. Focusing on the quality of engagement, not on the size of your following. Utilizing hashtags effectively on Instagram in 2024. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH JILLIAN O’KEEFE: Instagram Medium Lady Reads Podcast CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective</
Thu, August 15, 2024
Optimizing Your Facebook Marketing for Maximum Impact with Meg Brunson
As content creators, social media can feel really overwhelming. And when a platform like Facebook has so many different ways to connect and interact with people, how do you know where to start to maximize your presence and use Facebook to its fullest potential? Meg Brunson, a marketing authority who is a former Facebook employee, is here today to talk about how we as business owners can best optimize and utilize Facebook to generate leads, find clients, and build community. This week, episode 165 of Listeners to Leads is about optimizing your Facebook marketing for maximum impact! Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space. Meg is on a mission to disrupt the status quo of marketing so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself. Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other. In this episode of Listeners to Leads, Meg Brunson shares the importance of optimizing your business profile on Facebook and actionable steps you can take right now to build genuine connections through Facebook groups. Meg and I also chat about the following: Strategic ways to approach Facebook as a content creator. Finding the balance between "fluff" content and more valuable, educational content in groups. Building genuine connections in online communities. Why most businesses don’t need Facebook ads. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH MEG BRUNSON: Facebook Instagram LinkedIn Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Femini
Thu, August 08, 2024
Practical Strategies for Using LinkedIn for Podcast Promotion with Tania Bhattacharyya
Social media is one of the biggest tools we have in podcasting to reach more listeners, connect with potential clients, and promote our thought leadership, helping us land new clients. But what platforms should you focus on? The simple answer: the ones on which you spend your time online. This month for our Summer Social Series, I’m speaking with experts from the various platforms about promoting your podcast so you can figure out what works best for you. Today, we’re talking about the most underutilized platform, LinkedIn. This week, episode 164 of Listeners to Leads is about practical strategies for using LinkedIn for podcast promotion! Tania Bhattacharyya is the founder of Lumos Marketing, a thought leadership consultancy for social impact entrepreneurs ready to stand out as they stand up for their mission. She offers personal brand messaging, storytelling, and community-building strategy for LinkedIn along with coaching to dismantle imposter thoughts. She also hosts the podcast The Campfire Circle which explores the idea of replacing the ‘boardroom table’ as the ultimate space of leadership with a campfire circle: a place to share our stories, build inclusive community, and spark visionary ideas. In this episode of Listeners to Leads, Tania Bhattacharyya is sharing the importance of repurposing past content to simplify your marketing and actionable steps you can take right now to best utilize your LinkedIn to market your podcast. Tania and I also chat about the following: LinkedIn’s evolution from a corporate platform to a place for creators. The benefits of repurposing your evergreen content on LinkedIn. Connecting with influential people in your industry through articles and messages. Making marketing your podcast easy – so it can keep being fun. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH TANIA BHATTACHARYYA: LinkedIn Instagram Lumos Marketing The Campfire Circle podcast CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! <
Thu, August 01, 2024
The Power of Email Marketing: Myths and Realities with Kendra Corman
Marketing is always evolving and for the past few years, email marketing has been a hot topic of conversation. Do people still read emails? Is email marketing dead? How do I best use emails to reach my audience? Today on the show Kendra Corman, marketing expert and host of the Imperfect Marketing podcast, is here to share why email marketing is not going away any time soon, what we can do to best reach our audience, and more! This week, episode 164 of Listeners to Leads is about the myths and realities of email marketing! Kendra Corman is a marketing strategist who helps entrepreneurs and small businesses grow through effective, results-driven marketing. Her expertise focuses on email list growth, podcasting, AI-powered marketing, and creating strategies that save time while driving real results. With over 15 years of experience, Kendra has mastered the art of imperfect marketing - because perfect is boring, but profitable is essential. In this episode of Listeners to Leads, Kendra Corman is sharing the importance of cleaning out your email list so you reach your list’s inboxes and actionable steps you can take right now to encourage more of your ideal audience to open your emais. Kendra and I also chat about the following: Not being afraid to write your emails and marketing copy in your authentic voice. Focusing your social media efforts on the platform where you like to engage most. The importance of cleaning out your email list and understanding why people sign up in the first place. Why text-only emails are making a big comeback. To check out Kendra’s library of freebies, you can head to https://kendracorman.com/freebies/ ! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH KENDRA CORMAN: LinkedIn Instagram The Imperfect Marketing Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the <a href='https://feministpodcastersc
Thu, July 25, 2024
Creating Boundaries and Honoring Your Whole Self with Valerie Friedlander
Creating and releasing a podcast is no small task, and everyone approaches theirs differently. But the most important thing to keep in mind when planning your show is how you manage your energy so you don’t get completely overwhelmed. Friend of the show Valerie Friedlander is here today to talk about how she discovered that a twice a month cadence worked for her creative process, communicating your plans and expectations with your audience, and more! This week, episode 162 of Listeners to Leads is about creating boundaries and honoring your whole self! Valerie Friedlander, PCC is a Life/Business Alignment coach who helps passionate, high-achieving women create alignment between their work in the world, their family, and themselves. She works with clients to listen to their spirit, shift conditioned mindset patterns, and take practical action steps to create a life that reflects the change they want to see in the world. She is also the host of the Unlimited podcast, and a wife, mom of two, sci-fi/fantasy nerd, and creative spirit. In this episode of Listeners to Leads, Valerie Friedlander is sharing the importance of assessing your values and emotions before making big changes and actionable steps you can take right now to create a seasonal approach to podcasting that works for you. Valerie and I also chat about the following: Diving deep into topics and exploring concepts to provide valuable content. Setting expectations with the audience regarding the frequency and availability of podcast episodes. Establishing boundaries and prioritizing self-care to sustainably show up for your podcast and audience. Honoring your values and being honest with yourself and the audience about your capacity and limitations. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH VALERIE FRIEDLANDER: LinkedIn Instagram Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: <a href='https://www.buzz
Thu, July 18, 2024
Simplifying Complex Topics for Your Audience with Menekse Stewart
With the constant changes in technology, social media trends, current events and more, it can be hard to keep up with what you think your marketing strategy needs to look like. But marketing is never a one-size-fits-all approach, and Menekse Stewart knows that well. She’s here today to tell us about using her core podcast episodes for long-term content creation, simplifying complex topics for your audience as technology changes, and more! This week, episode 161 of Listeners to Leads is about simplifying complex topics for your audience! Menekse Stewart is an award-winning AI & marketing specialist, and the creator of Marketing Magic, an AI-powered business growth tool that helps thousands of small business owners save 40+ hours a month. She started building Marketing Magic in late 2022 to help her repurpose 130+ Summit interviews - and then in early 2023, launched it as a set of coded Google Sheets. It took off, and throughout 2023, Menekse and her small team built it into a web app that now serves thousands of business owners in 30+ countries, helping them put the joy and ease back into their businesses. In this episode of Listeners to Leads, Menekse Stewart is sharing the importance of prioritizing sales over content creation for new businesses and actionable steps you can take right now to repurpose your core content long term. Menekse and I also chat about the following: Tips for repurposing your content into different formats. Managing your audience’s perception if your business shifts over time. Prioritizing making sales when starting your business, rather than marketing on every platform. Using tools like Marketing Magic to speed up repurposing your content. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH MENEKSE STEWART: LinkedIn Instagram Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the <a hre
Thu, July 11, 2024
The Importance of Self-Mastery in Podcasting with Kim Romain
So you’re sitting down to record an episode for your podcast, and you realize halfway through that the conversation is taking a turn you didn’t expect! What should a good podcaster do? Kim Romain is here today with different ways to handle the situation, starting with what you CAN control, and doing what feels right in the moment. Kim’s tips and strategies for self-mastery are excellent tools for any podcaster’s toolkit! This week, episode 160 of Listeners to Leads is about the importance of self-mastery in podcasting! Kim Romain is a Life and Business Alchemist for changemakers, paradigm shifters, and social impact leaders. With over 25 years of expertise as an attorney, nonprofit executive, and artist, Kim has emerged as a catalyst for positive change and awakened leadership. As a highly sensitive individual herself, she helps her clients navigate the path toward a more just and equitable world in a more embodied way. Founder of The Rising Visionaries, a community for awakened leaders to connect, collaborate, and re-energize themselves and co-host of the weekly podcast Kickass Career Conversations, Kim's magic lies in creating brave spaces for profound personal transformation and sustainable success. In this episode of Listeners to Leads, Kim Romain is sharing the importance of clear communication with everyone involved in your podcast and actionable steps you can take right now to train yourself to stay present during an interview. Kim and I also chat about the following: The challenges of a co-hosted podcast. Rebranding your podcast as your content evolves. Podcasting tips for verbal processors. Balancing control and flexibility when co-hosts or guests go off topic. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH KIM ROMAIN: LinkedIn Instagram Podcast Website YouTube CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the <a href='https://feministpodca
Thu, July 04, 2024
Unlocking the Hidden Book Inside Your Podcast Episodes with Scott Maderer
Writing a book is something most people think about doing in their lives. And as a business owner, having a formal, published account of your business' beliefs and practices can be appealing for reaching more people and getting more clients. But writing a book can be a HUGE undertaking. Where do you even start? Why not start with all the content you’ve created for your podcast? Scott Maderer, coach and author of Inspired Living: Assemble the Puzzle of Your Call by Mastering Your Time, Your Talent, and Your Treasures did just that, and he’s here today to tell us how he did it and how you can too! This week, episode 159 of Listeners to Leads is about unlocking the hidden book inside your podcast episodes! Scott Maderer is the Founder and Coach behind Inspired Stewardship, a consultancy whose mission is to help you find the freedom to live a fully authentic life by learning how to be better Stewards of your time, talent and treasures. After almost 30 years in education, Scott and his wife Carrie founded Inspired Stewardship to live out their own calling to coaching in 2011. His book Inspired Living: Assemble the Puzzle of Your Call by Mastering Your Time, Your Talent, and Your Treasures was published by Morgan James July 2nd 2024. In this episode of Listeners to Leads, Scott Maderer shares the importance of looking at your audience engagement to learn what they enjoy and actionable steps you can take right now to analyze your podcast content for inspiration for your book. Scott and I also chat about the following: Changing the cadence of your podcast as your life changes. Training yourself to look for ideas everywhere – and to write them down! Using your podcast content as inspiration and an outline for your book. Analyzing audience engagement, or lack thereof, for what they find valuable. For links to all of Scott’s resources talked about in today’s episode, check out the Listeners to Leads landing page on his website! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH SCOTT MADERER: LinkedIn Instagram Podcast Website CONNECT WITH ALESIA GALATI: <a
Thu, June 27, 2024
Financial Planning for Podcasters and Business Owners with Brandon Neely
Finances are not the sexiest thing to talk about when it comes to our businesses, but it IS essential to have a handle on your numbers. Brandon Neely, a finance expert and serial small business owner has the insight and tools that can help you pin down your financial goals and set you up for success. This week, episode 158 of Listeners to Leads is about financial planning for podcasters! Brandon Neely is a serial entrepreneur, Profit First and Bank On Yourself Professional, and the co-host of Wealth Wisdom Financial Podcast with his wife and business partner Amanda. He and Amanda founded and managed Overflow Coffee Bar, L3C from 2008 through 2018. They learned a lot of what to do and NOT to do through that experience. Now, as financial allies, they share their experiential knowledge through podcasting and developing personalized financial strategies for individuals and profitability strategies for businesses. In this episode of Listeners to Leads, Brandon Neely is sharing the importance of knowing your numbers and paying yourself a living wage and actionable steps you can take right now to realize your financial goals and take actions towards them. Brandon and I also chat about the following: Running a business and co-hosting a podcast with your spouse. The Neely’s journey from coffee shop owners to running a financial agency. Financial ‘gurus’ still teaching financial advice that no longer works in 2024. The STILL method of setting financial goals and tracking progress. To get yourself a copy of Five Smooth Stones: A Financial Centering Journal , head over to the Wealth Wisdom Financial shop ! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH BRANDON NEELY: YouTube LinkedIn Wealth Wisdom Financial podcast Wealth Wisdom Financial website CONNECT WITH ALESIA GALATI: Instagram LinkedIn <a href='https://galatimedia.com/podcasting-questi
Thu, June 20, 2024
Automate Your Podcast to Save Time and Energy with Joe Casabona
Business owners are BUSY and even when podcasting is your favorite part of your marketing strategy, it can take up a lot of time in your week, leaving you frustrated and tired. But with all the new tools and automation options available, there are ways to speed up your podcast workflow and reclaim some of your working hours while still creating high-quality content. Joe Casabona is here today to talk about all that and more! This week, episode 157 of Listeners to Leads is about how to automate your podcast to save time and energy! Joe Casabona is a podcast and automation coach who helps busy solopreneurs take back their time. Some even say he perfectly blends content creation and technology like it’s the best cup of coffee you’ve ever had (he says that). Joe's strategies come from his many years of experience: over 10 years creating podcasts, more than 15 years teaching, and over 20 years as a web developer. In this episode of Listeners to Leads, Joe Casabona is sharing the importance of simplifying your workflow to avoid burnout and actionable steps you can take right now to find the automations that work for you. Joe and I also chat about the following: When and how to rename a podcast to fit your mission and branding. The challenges of parenting while running a business. Quick automation wins for speeding up your workflow. The importance of SOPs and having emergency episodes prepared. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH JOE CASABONA: LinkedIn Instagram Streamlined Solopreneur podcast Website YouTube CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Descript Riverside Recut Auphonic Ecamm Live (Mac) <a href='http://o
Thu, June 13, 2024
Tracking and Nurturing Relationships with Collaborators and Brands with Reena Friedman Watts
There are so many behind-the-scenes elements of a successful podcast, from searching for sponsorships to navigating new business brought in by the show to keeping up with former guests. Reena Friedman Watts, with experience both in reality television production and over 350 episodes of her podcast, Better Call Daddy, has learned to navigate these waters efficiently and successfully. She’s here today to share her tips for nurturing your existing podcast relationships, landing sponsors whose products you believe in, and more! This week, episode 156 of Listeners to Leads is about tracking and nurturing relationships with collaborators and brands! Reena Friedman Watts is a television producer, podcast host and mompreneur. Over the course of her career, Reena has worked on reality TV shows such as The Jerry Springer Show and Court TV. She’s booked sensational and hard-to-get guests such as Howard Schultz, Barbara Corcoran, and Derek Sivers on Cathy Heller’s Don’t Keep Your Day Job Podcast and boosted the downloads from 4M to nearly 15M. Reena has hosted the “Better Call Daddy” podcast since 2020 and produced 350+ episodes, interviewing guests like Evan Carmichael, Jerry Springer, Nanny Yvonne, James Altucher, Aleeza Ben Shalom, and many others. Reena coaches entrepreneurs on finding their first clients, and helps people produce their own podcasts. In this episode of Listeners to Leads, Reena Friedman Watts is sharing the importance of consistency and strategic planning in podcasting and actionable steps you can take right now to create strategic partnerships by building personal connections. Reena and I also chat about the following: How to approach your podcast strategically to avoid burnout. Connecting with and creating authentic relationships with podcast guests and potential collaborators. The importance of choosing between focusing on listeners or guests for lead generation. Partnering with brands whose products you already know and love. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH REENA FRIEDMAN WATTS: LinkedIn Instagram Better Call Daddy podcast Website CONNECT WITH ALESIA GALATI: <a href='https://www.instagram.com/alesia.gal
Thu, June 06, 2024
Creating Conversations Your Guests are Proud to Share with Mai-kee Tsang
Sometimes it feels like getting your guests to share your episode is a full-time job. It’s frustrating when you put your heart and soul into the conversationand you go to share it with a guest and they maybe either don't feel comfortable with it or they decide to completely ghost you. Mai-kee Tsang is here this week to talk about what she calls Converse with Consent™, her strategy of creating a collaborative connection with your guests before, during and after the conversation to ensure that the guest feels comfortable and excited about their episode. This week, episode 155 of Listeners to Leads is about creating conversations your podcast guests are proud to share! Mai-kee Tsang (She/Her) is The Sustainable Visibility® Mentor, Podcast Guesting Strategist, ICF Certified Trauma-Conscious Leadership Coach & Public Speaker. She helps integrity-led online entrepreneurs go from hidden gems to go-to-experts through the power of Sustainable Visibility® & Podcast Guesting Strategy. This is so they can continue to make a deeper difference to those they serve - all without compromising their own capacity, values or bottom line in the process. In this episode of Listeners to Leads, Mai-kee Tsang is sharing the importance of creating a safe space for your guests to show off their expertise and actionable steps you can take right now to ensure you set comprehensive expectations on your guest intake form. Mai-kee and I also chat about the following: Prioritizing energy and creativity over strict posting schedules. The three stages of the Converse with Consent™ method of communication with your guests. Respecting guests’ boundaries and preferences during interviews. Setting expectations from the beginning, starting with your intake form. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH MAI-KEE TSANG: Instagram The Quiet Rebels® Podcast Inside the Invite™ Podcast (paid) Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: <
Thu, May 30, 2024
Aligning Your Podcast Marketing Strategy with Your Values with Becky Mollenkamp
With so much information about marketing available from so many different experts, it can feel overwhelming finding what you ’should’ do to promote your work. But your marketing strategy, whether for your podcast or your business, does NOT have to look like everyone else’s! Becky Mollenkamp knows this better than most, having switched her email marketing strategy from Convertkit to Substack and finding a new marketing model that supports her business and personal values. Becky is here today to talk about the tool switch, thinking beyond lead generation, and more. This week, episode 154 of Listeners to Leads is about aligning your podcast marketing strategy to your values! Becky Mollenkamp (she/her) is an accountability coach for smart, high-achieving business owners. She helps them go after their goals without burning out or losing sight of their values. Becky’s also an intersectional feminist, and conducts her coaching through that lens (ie, acknowledging lived experience and never using blame or shame as tools). In this episode of Listeners to Leads, Becky Mollenkamp is sharing the importance of figuring out what tools work best for your business model and actionable steps you can take right now to challenge how others tell you you ‘should’ run your business. Becky and I also chat about the following: Defining feminism and exploring new ways of living and fulfillment. How Becky’s podcast changed as she defined her values and shifted her coaching practice. Using Substack for email marketing for your podcast and business. Thinking beyond lead generation and towards community-building. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH BECKY MOLLENKAMP: Instagram LinkedIn Feminist Founders with Becky Mollenkamp Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Substack Proud member of the <a href='https://feministpodcasterscollect
Thu, May 23, 2024
Mastering Paid Advertising Strategies with Robert Brill
We’ve all become accustomed to seeing a barrage of social media and Google advertisements wherever we go on the internet. But how do we take advantage of these ad opportunities to promote our podcast and bring in more valuable leads to our businesses? Robert Brill is an expert on all things advertising, and is here today to talk us through how to approach advertising for our podcast: from what to do before paying for ads to assessing your goals and more! This week, episode 153 of Listeners to Leads is about mastering paid advertising for your podcast and business! Robert Brill is the CEO of Brill Media, a leader in performance advertising founded in 2013. Brill Media manages all the time-consuming advertising work so agencies and advertisers can focus on what matters most: their business. Robert works with clients to make sense of the paid media landscape, from social media advertising to digital out-of-home advertising and more. In this episode of Listeners to Leads, Robert Brill is sharing the importance of developing a strong advertising strategy before investing money into ads and actionable steps you can take right now to decide the best places to run ads for your business. Robert and I also chat about the following: The slippery slope of using other people’s content in your advertising. Finding your product market fit as a podcaster and business owner. Which platforms to start with when developing an ad strategy. The importance and value offered by setting expectations and working with professionals. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ROBERT BRILL: LinkedIn Instagram The LA Business Podcast Brill Media website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, May 16, 2024
Become a Standout Speaker with Visibility Tips with Antoniette Roze
Podcasting and public speaking can feel like they are very different worlds, but they’re really just two different methods of sharing your voice and message with the world. Because of this, many people, Antoniette Roze and myself included, think that you should do both to maximize your opportunities to grow and connect with your audience. Antoniette is here this week to talk about sharing your message, tips for being a better speaker, and more! This week, episode 152 of Listeners to Leads is about becoming a standout speaker with visibility tips! Antoniette Roze is a dynamic force in Speaker Representation and PR/Brand Strategy, revolutionizing careers in the Health, Wellbeing, and Optimum-Performance industry. As the founder and CEO of Wellness Productions Co, Antoniette’s agency specializes in advancing authors, speakers, and health-industry experts. In this episode of Listeners to Leads, Antoniette Roze is sharing the importance of using multiple platforms to get your voice heard and actionable steps you can take right now to utilize AI as an assistant when writing pitches. Antoniette and I also chat about the following: The importance of authenticity and connecting with your audience both in podcasting and speaking engagements. Navigating public speaking as an introvert. The most important thing you can do when pitching a podcast or speaking gig. Starting with small speaking engagements and working your way up with practice. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ANTONIETTE ROZE: LinkedIn YouTube SpeakPact podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, May 09, 2024
Improve Your Video Content Strategy with Atiba De Souza
As podcasters, we tend to think about our craft as an audio-based product. But we’ve all seen the rise in video content over the last few years, and that’s not going anywhere any time soon. How do we embrace video content as podcasters, especially those of us who are less comfortable on camera? Atiba De Souza, the Content Superman, is here this week to discuss all that and more. This week, episode 151 of Listeners to Leads is about how to improve your video content strategy! Atiba De Souza is the CEO of Client Attraction Pros, a video marketing agency that specializes in helping busy expert entrepreneurs get more of the right kind of videos out in the world so they can book more speaking engagements, become a recognized authority, and spend less time chasing clients. Known as the Content Superman, Atiba’s decades of experience running his agency and focusing on SEO and video content put him at the leading edge of content specialists. Atiba also hosts several podcasts, including ‘Thoughts on Thought Leadership’ and ‘Traffic Keys’. In this episode of Listeners to Leads, Atiba De Souza is sharing the importance of pivoting your podcast to include video and actionable steps you can take right now to make meaningful connections with your audience. Atiba and I also chat about the following: Why the ego keeps podcasters from creating videos. Improving our podcast video content to stop the scroll on social media. Creating video for your audience, not yourself. The future of AI and video content creation and why you should be learning! Ready to connect with Atiba? Head over to meetatiba.com to connect with him on LinkedIn! Once there, click “more” and then “connect”! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ATIBA DE SOUZA: YouTube Instagram Podcasts Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the <a href='https://feministp
Thu, May 02, 2024
Insights from 1600+ Episodes with Alan Lazaros
When most podcasts don’t make it to 25 episodes, it can be shocking to see that someone has over 1600 podcast episodes under their belt. While there’s no silver bullet or secret sauce to achieve instant success, Alan Lazaros has learned a thing or two about podcasting with his years of experience. He joins us this week to share what he has learned about consistency, success, feeling fulfilled, and more! This week, episode 150 of Listeners to Leads is about insights from over 1600 podcast episodes! Alan Lazaros is the CEO and co-founder of Next Level University and co-host of the Next Level University podcast, where they are committed to helping you get to the next level of your life, love, health, and wealth. After experiencing a near fatal car accident at 26, Alan decided to take control of his life and dive head first into the self improvement space. His mission is to help others design fulfilling lives, maximize their potential, and build aligned businesses they love on their own terms. In this episode of Listeners to Leads, Alan Lazaros is sharing the importance of recognizing how you can stay consistent, and actionable steps you can take right now to ensure your profitability in both the short and long term. Alan and I also chat about the following: How Alan’s near-death experience led him to self improvement and permanently changed his outlook on life. Maintaining energy and authenticity while producing a daily podcast. The importance of starting small in building up your show over time. Having two profitable trains: short-term profitability and long-term snowball. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ALAN LAZAROS: Next Level University Instagram LinkedIn Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, April 25, 2024
Grow with an Aligned Podcast Network with Karen Roberts
Podcasting can feel like a lonely venture when first starting out, when you’re doing everything yourself and worrying about whether or not the statistics you’re seeing are “normal”. Finding a podcast network that aligns with your mission and values allows you to collaborate with other podcasters, grow your audience, and feel a little less like an island in the sea of podcasting. Karen Roberts is here today to share her experience going from fitness coach to podcaster, starting a podcast network, and more! This week, episode 149 of Listeners to Leads is about growing your show with an aligned podcast network! Karen Roberts is a seasoned fitness industry veteran with over 25 years of experience who made a bold leap into the digital space. After successfully guiding coaches through the transition to online entrepreneurship, she hosted her inaugural online summit in 2020. Mintwave Radio recognized her expertise and invited her to launch a weekly show, 'A Coffee with Karen - a cup of positivity with just a sprinkling of wu wu podcast,' breaking free from the constraints of traditional radio. In 2021, she took charge of the station, founding the Raising Vibrations Podcast Network, driven by the realization that providing a platform was insufficient. Karen identified a need for a comprehensive strategy, leading her to join forces with Evans Putman the founder of Podcast Profit School. In this episode of Listeners to Leads, Karen Roberts is sharing the importance of building trust with your audience through consistency and actionable steps you can take right now to find like-minded people to collaborate with. Karen and I also chat about the following: Allowing your show to grow with and align with your business. Podcasting as an introvert-friendly alternative to speaking at in-person events. Building trust with your listeners through consistent, quality content. Don’t wait for things to be perfect - just get started. Be sure to check out Karen’s Podcast Profits Unleashed monthly FREE workshop ! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH KAREN ROBERTS: LinkedIn Instagram The Podcast Profits Unl
Thu, April 18, 2024
The Benefits of Podcasting for Mental Wellness with Donald Dunn of Heroes Voice Media
Podcasting has a way of bringing together like-minded people and creating tight knit communities. While beneficial in a lot of ways, that feeling of connectedness can do incredible things for people’s mental health. Donald Dunn is using his platform to support veterans in their civilian life after service, including sharing how podcasting can be the first step in healing from trauma. This week, episode 148 of Listeners to Leads is about the benefits of podcasting for mental wellness! Donald Dunn is the CEO of Heroes Voices Media Foundation, an author, and 20 year military veteran. Heroes Voices Media Foundation works to empower and elevate the voices of heroes – veterans and their families – through the transformative power of storytelling, music, and the arts. Their commitment is to be a beacon of hope and inspiration, nurturing a world where every hero's story is celebrated, and where the healing potential of the arts is accessible to all who have served our nation and communities. Donald’s podcast, Spirits and Stories with Donald Dunn highlights the struggles and the successes of the veteran community. In this episode of Listeners to Leads, Donald Dunn is sharing the importance of veterans finding a community to help begin healing from trauma and actionable steps you can take right now to utilize podcasting as a way to share your story and build that community. Donald and I also chat about the following: Finding a new direction with your podcast over time. The challenges of rebranding a podcast that has changed over time. Podcasting as an outlet and means of connecting people, especially veterans. How honesty and vulnerability in podcasting can be the first step to healing trauma. For links to all of Donald’s projects, check out his Linktree . Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH DONALD DUNN: YouTube Instagram Podcast Heroes Voice Media Foundation Veteran Voice Radio (formerly Gun Room Radio) CONNECT WITH ALESIA GALATI
Thu, April 11, 2024
6 Podcast Marketing Myths That Are Holding You Back
With so many opinions out there on the “correct” way to market your podcast, it’s no wonder myths can take hold and gain traction quickly. Today, I’m busting 6 common myths about podcast marketing that might be keeping you from seeing the results you want with both your podcast and your business. This week, episode 147 of Listeners to Leads is about the six podcast marketing mistakes that are holding you back! In this episode of Listeners to Leads, I’m sharing the importance of not comparing your podcast to other podcasters, large OR small and actionable steps you can take right now to improve your podcast marketing without social media. I also chat about the following: You’re not the only one disenchanted with social media marketing for your podcast. Podcasting is a long game - seeing results will take time. SEO is more important than ever for podcasters. Never compare yourself to other podcasters, whether they have ten followers or 10,000. Head over to galatimedia.com/workshop to sign up for the FREE Podcast Marketing Workshop, happening on April 30, 2024. Can’t make it live? No problem! The replay will be available after the workshop for you to enjoy at your own pace. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: FREE Podcast Marketing Workshop Proud member of the Feminist Podcasters Collective .
Thu, April 04, 2024
Personality Types for Content Creation: Human Design Strategies with Karyn Paige
As a podcaster and content creator, staying consistently creative while keeping your audience engaged can feel like a constant challenge. But the one-size-fits-all approach is losing its appeal, and Karyn Paige thinks Human Design is the response that will help everyone find strategies that work for them. This week, episode 146 of Listeners to Leads is about using your Human Design to create more effective content! Karyn Paige is a business mindset coach and consultant, and certified Informed Practitioner of Human Design. Her work centers the experiences of Women of Color from an intersectional perspective, blending the personal and the professional to imagine the possibilities of a liberated world. In this episode of Listeners to Leads, Karyn Paige is sharing the importance of understanding one's strengths, weaknesses, and communication style and actionable steps you can take right now to utilize your Human Design type when making decisions around your podcast. Karyn and I also chat about the following: What is Human Design? Using Human Design to understand your strengths and weaknesses. The end of the “one-size-fits-all” approach to work and content creation. Taking time to reflect on your actions and decisions to see if they align with your goals. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH KARYN PAIGE: Website Instagram LinkedIn CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, March 28, 2024
Creating Systems for Efficient and Intentional Collaborations with Angela Tan
As entrepreneurs, especially those of us juggling multiple roles, it's easy to get overwhelmed by the daily tasks and minutiae of running a business. We rely on our memory to keep track of everything, which often leads to missed opportunities and wasted time chasing down details. This is especially true when it comes to keeping track of what podcasts we appear on and when and how to promote them. But by creating systems to keep track of the information for us, we’re able to spend less mental energy on tracking down the details and more on genuinely promoting our appearances and generating revenue for our businesses. This week, episode 145 of Listeners to Leads is about creating systems for efficient and intentional collaborations! Angela Tan is the founder of The Systems Rx based out of Tampa, Florida. She is a funnel tech and automation specialist offering both DFY services and DIY products in her education resource shop, The Funnel Pharmacy. As a mom of two littles, she's grateful for her automated systems to keep her sane while juggling all the things. In this episode of Listeners to Leads, Angela Tan shares the importance of regularly auditing the software you use and actionable steps you can take right now to build helpful, robust systems to keep track of your podcast appearances and promotions. Angela and I also chat about the following: Developing a system to track your podcast appearances and promotions. Exploring automation to simplify your podcast appearance promotions. Conducting routine software audits to eliminate unnecessary tech and expenses from your business. Taking the time to figure out what systems and technology work best for you. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ANGELA TAN: Website Instagram CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Clickup * Honeybook * Zapier Airtable <p
Thu, March 21, 2024
Unleashing the Power of Storytelling with Karen Kenney
Everyone loves a good story, right? That’s what we should be doing as podcasters: telling engaging stories that connect us with and help us build rapport with our audience. But many people have been tricked into believing that their lives aren’t interesting enough or they haven’t done anything ‘worth’ talking about. That’s simply not true. Karen Kenney, a spiritual mentor, life coach, and podcaster, is here today to tell us how to get over our fears of rejection and judgement to tell an engaging story. This week, episode 144 of Listeners to Leads is about unleashing the power of storytelling! Karen Kenney is a certified Spiritual Mentor, Writer, Hypnotist, Integrative Change Worker and Life Coach. She’s known for her dynamic storytelling, her sense of humor, her Boston accent and her no-bullshit approach to Spirituality and transformational work. She’s been a yoga teacher for 25 years, is a Certified Gateless Writing Instructor, and is also an author, speaker, retreat leader and the host of The Karen Kenney Show podcast. A curious human being, life-long learner and an entrepreneur for 20+ years, Karen brings a down-to-earth perspective to applying spiritual principles and using practical tools that create powerful shifts in people’s lives, relationships and businesses. In this episode of Listeners to Leads, Karen Kenney is sharing the importance of being vulnerable to create genuine human connection and actionable steps you can take right now to tell a compelling story. Karen and I also chat about the following: The Gateless Writing method and how it transforms how we view our ideas. How fear of rejection, abandonment, or judgment holds people back from sharing their stories. Telling stories well and connecting them back to your business or podcast. Leaving your podcast listeners better than when they turned on the episode. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH KAREN KENNEY: Website Instagram Podcast YouTube CONNECT WITH ALESIA GALATI: Instagram LinkedIn <a href='https://galatimedia.com/pod
Thu, March 14, 2024
Maintaining Structure in your Podcast and Schedule with Lance Cayko
We all have busy lives, and it can feel difficult to find time to accomplish all of your podcasting and business goals while still spending time with your family, maintaining a social life, and taking care of yourself. Structure and consistency are two key elements to maintaining a balance that allows you to achieve success with your podcast and in your life in general. Serial entrepreneur and podcast host Lance Cayko is here today to share his experiences in making ‘appointments’ for everything in his life, his podcasting journey, and more! This week, episode 143 of Listeners to Leads is about maintaining structure in your podcast and your busy schedule! Lance Cayko is a serial entrepreneur and the co-founder of wildly successful architecture and construction firms in Northern Colorado. His career in the architecture, engineering, and construction industry spans over two decades and includes several design awards including the international Architizer A+ Award for Architecture + Living Small in 2016. Throughout his now seasoned career, Lance has also served his community by managing a community garden in Longmont which he is now turning into a formal non-profit. He also teaches part-time at the University of Colorado Boulder and co-hosts one of the top five architecture and business podcasts in the world, Inside the Firm. In this episode of Listeners to Leads, Lance Cayko shares the importance of making time for the things in your life that matter to you and actionable steps you can take right now to build a successful podcast with consistency. Lance and I also chat about the following: Effective time management to maintain balance in your life. Finding the balance between hustle culture and self-care that’s right for you. What you can do to prepare for the highs and lows of life. Consistency and commitment for a successful podcast. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH LANCE CAYKO: LinkedIn X (formerly Twitter) Inside The Firm podcast F9 Productions CONNECT WITH ALESIA GALATI: Instagram <a href='https://www.linkedin.com/in
Thu, March 07, 2024
Making Meaningful Connections Through Networking with Swire Ho
When you hear the phrase “networking event”, do you get excited? Or are you one of many people who get nervous at the thought of having to walk through a building full of strangers and create small talk because you know making connections is good for your business? Whichever group you’re in, Swire Ho has networking tips for you! While make take the mindset of needing to hand out a stack of business cards at an event, Swire believes there’s a better way to create stronger connections that will be mutually beneficial for both business owners involved. Today, he’s here to share all of that and more. This week, episode 142 of Listeners to Leads is about making meaningful connections through networking for your podcast! Born and raised in Hong Kong, Swire Ho immigrated to Los Angeles in 1996. A proud Asian American, he began his career as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production in 2003. After receiving the SCORE Award for Small Business Success for creating outstanding custom merchandise, Swire sold Hellman Production to focus exclusively on the promotional product industry. Swire is also the host of The Small Business Show podcast. In this episode of Listeners to Leads, Swire Ho is sharing the importance of creating deeper connections with a few key individuals at networking events and actionable steps you can take right now to learn about the business needs of your podcast guests. Swire and I also chat about the following: Focusing on creating a few key connections at networking events instead of handing out a blanket of business cards. In-person and online networking tips for introverts. The importance of referrals in entrepreneurship. Keeping the connection alive with your podcast guests after their episode goes live. If you’re interested in learning more about custom promotional products, Swire has put together a helpful list of resources for you to check out! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH SWIRE HO: Facebook Instagram The Small Business Show Garuda Promo <br/
Thu, February 29, 2024
How To Improve Your Podcast’s Accessibility with Maxwell Ivey
According to the World Health Organization, an estimated 1.3 billion people around the world currently experience a significant disability. As more clarity and information around how disabilities affect people and as technology progresses, we are more equipped now than ever to improve accessibility and inclusiveness in our media to reach wider audiences and allow everyone to enjoy what we create. Maxwell Ivey is here today to help us explore the myriad of options we have to make everything from our podcast to our website to our social media channels more inclusive. This week, episode 141 of Listeners to Leads is about how to improve your podcast’s accessibility! Maxwell Ivey, known as “The Blind Blogger”, is an accessibility expert advocating for more inclusion of people with disabilities through communication & collaboration instead of compliance & shame. With over 15 years of experience as a serial entrepreneur, Maxwell knows the value of customer and audience loyalty, and talks about how a more accessible website, podcast, or business will have the most loyal following out there. Maxwell has a new podcast, “The Accessibility Advantage”, coming soon. In this episode of Listeners to Leads, Maxwell Ivey shares the importance of using audio descriptions in your podcasts and actionable steps you can take right now to improve the accessibility of your social media content. Maxwell and I also chat about the following: The significant potential reach and brand loyalty that can result from prioritizing accessibility and inclusion. Checking your podcast player for accessibility features and configuring settings. How Alt text affects your podcast SEO, not just its accessibility. What you can do to improve your social media’s accessibility. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH MAXWELL IVEY: LinkedIn Instagram What’s Your Excuse? Network The Accessibility Advantage CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MEN
Thu, February 22, 2024
Mastering Keyword Research and SEO for Your Podcast with Lauren Gaggioli
Optimizing your content for search engines can feel extremely overwhelming, especially if you have no experience with things like keyword research and strategically linking content. But getting started with SEO strategy does not have to be complicated, and Lauren Gaggioli, SEO expert and course creator, is here today to show us that a little bit of research can take us a long way. This week, episode 140 of Listeners to Leads is about mastering keyword research and SEO for your podcast! Lauren Gaggioli is an online entrepreneur who loves building online businesses and supporting her fellow digital solopreneurs as they share their gifts with the world. A big believer in intentional living, Lauren created the online course - Big Why Life ( bigwhylife.com ) - to help folks from all walks of life create their mission statement and support healthy habits to support living a life of purpose. When she's not working, you can find her training for her next runDisney half marathon or channeling serious Molly Weasley vibes knitting up a new sweater, puttering in her garden, homebrewing beer with her husband, or making a delicious mess of the kitchen with her kids in their home just outside of Seattle. In this episode of Listeners to Leads, Lauren Gaggioli shares the importance of writing your content for the human on the other side of the screen and actionable steps you can take right now to optimize your website with SEO best practices. Lauren and I also chat about the following: Connecting with your ideal audience outside of social media. Understanding the searcher’s mindset while doing keyword research. How writing for humans (NOT an algorithm) will help you reach more people who need what you have to offer. Best practices for internal linking and hyperlinks within your content. Don’t forget to check out Lauren’s website for everything from her DIY Website Audit to the Organic Marketing Ecosystem course! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH LAUREN GAGGIOLI: LinkedIn Instagram <a href='https://laurengaggioli.c
Thu, February 15, 2024
Becoming a Better Speaker with Roy Coughlan
Aspiring podcasters often face many challenges before getting started, not least of which is the fear of public speaking. Public speaking does not come naturally to everyone and even though podcasting is not generally live, the fear of broadcasting your voice for the world to hear can be intimidating. Roy Coughlan knows this very well, having been incredibly shy and afraid of public speaking before he began his podcasting journey. But now, with 5 successful podcasts, Roy is here to share his journey into podcasting, how he improved his public speaking and much more! This week, episode 139 of Listeners to Leads is about becoming a better speaker and podcaster! Roy Coughlan is a podcasting coach with 5 podcasts of his own, ranging from NFTs to speaking advice to meditation, that are in the top 1% of podcasts. Roy helps his clients craft their podcasts into top-rated shows that help promote their businesses, books, and more. He has produced and edited over 1,200 episodes in his career. In this episode of Listeners to Leads, Roy Coughlan is sharing the importance of just getting started and learning as you go and actionable steps you can take right now to increase your confidence in public speaking and podcasting. Roy and I also chat about the following: Overcoming adversity through meditation and forgiveness. Improving your public speaking through different types of practice. Podcast marketing strategies for 2024 and beyond. Utilizing the right social media platform for your business. Links to all of Roy’s podcasts, projects, and social media pages can be found through his Bio Link. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ROY COUGHLAN: LinkedIn YouTube Podcasts Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, February 08, 2024
Where to Look for Podcast Charts, Ranking, and More
We all see podcasts, both large and small, that talk about being a globally rated podcast or use very specific information about their shows in their marketing material. But where do they get this information? And how can I find my podcast statistics and use them to help grow my show? Today, I’m giving you the tools and resources you need to find and make sense of your podcast statistics, and how you can use these numbers to achieve your podcasting goals! This week, episode 138 of Listeners to Leads is about where to look for podcast charts, rankings, and more! In this episode of Listeners to Leads, I’m sharing the importance of utilizing your statistics to reach your podcasting goals and actionable steps you can take right now to find sponsorships using your podcast ranking. I also chat about the following: Where to find your podcast statistics and listener information. Why you cannot compare your podcast to anyone else’s, even if they cover the same topic. Resources to learn about your podcast rankings, domestically and globally. Using your podcast statistics to encourage sponsorships. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Chartable ListenNotes Listeners to Leads Ep. 25 Creating an Attractive Podcast Sponsorship Deck with Betsy Wallace Listeners to Leads Ep. 26 How to Monetize Any Podcast Listeners to Leads Ep. 29 How to Monetize your Podcast by Selling your Own Services and Products Proud member of the Feminist Podcasters Collective .
Thu, February 01, 2024
Building Community through Email Marketing with Paul Gowder
Building a community online takes time and a lot of work. There are lots of ways to do it, but Paul Gowder has found success in building up online communities by starting with email marketing instead of a Facebook group or other online community platform. He’s here today to share his strategies and wisdom about community building with us, so we can improve our email marketing and build stronger relationships with our audience. This week, episode 137 of Listeners to Leads is about building community through email marketing! Paul Gowder is the owner and founder of PowWows.com, the leading online community celebrating Native American arts and culture for the past 25 years. His emphasis on combining community-building and marketing strategies has allowed him to build one of the largest and most engaged online communities in the world while working full-time. In this episode of Listeners to Leads, Paul Gowder is sharing the importance of starting your community building with email marketing and actionable steps you can take right now to ask your audience to engage with your email content! Paul and I also chat about the following: Paul’s journey of creating PowWows.com and its community in the late 90s. Building your email marketing list before building a digital group or community. How Facebook groups and online communities are different now than the forums of the 90s. The importance of building relationships with your audience through personal stories and vulnerabilities. Don’t forget to check out Paul’s Giveaway Course by clicking the link! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH PAUL GOWDER: Website LinkedIn PowWows.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, January 25, 2024
Authentic Communication with Adria Firestone
With video becoming such an important medium in podcasting, we have to consider how we are communicating not just with our audience, but our guests during interviews. How is communicating via camera different than a face-to-face conversation? How do we open ourselves up for authentic conversations and genuine connection when using a medium that can distort authenticity and make other people feel distant? Adria Firestone is here today to discuss all this and more. This week, episode 136 of Listeners to Leads is about authentic communication with your audience and podcast guests! Adria Firestone is a speaker, author and certified Rapid Results Coach who works with clients around the globe. She is a leading consultant for video skills, and a branding and communication expert. Adria’s clients are spiritually conscious businesswomen, entrepreneurs and thought leaders who want to express their feminine power with confidence and authentic visibility, so they easily attract their ideal clients. Adria has decades of international, award-winning performance, media experience and coaching the vocal, visual, and verbal aspects of presentation. Adria’s credits range from Carmen in Bizet’s opera to Family Guy. She has been published in the WSJ, the Huffington Post, Woman’s Day and was featured on News 12, RAI TV and Telemundo. In this episode of Listeners to Leads, Adria Firestone is sharing the importance of actively listening and creating a safe space for your podcast guests and actionable steps you can take right now to be more comfortable and confident in front of a camera. Adria and I also chat about the following: Active listening and creating a safe space for your podcast guest to open up. Letting go of perfectionism to create a supportive and authentic podcast experience. The difference between charismatic individuals who use manipulation versus those who embody unconditional love and action. Tips for looking and sounding comfortable and confident on camera. To receive Adria’s free guide, “The Wise Wild Woman’s Path to Rapid Change & Making Space for the Life of Your Dreams”, head over to adriafirestone.com/welcome . Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ADRIA FIRESTONE: Adria Firestone website The Charisma Expert website <a
Thu, January 18, 2024
Setting Business Podcast Goals
The beginning of the year is synonymous with setting goals, and your podcast is likely no exception! Setting goals for your business podcast can feel overwhelming; what goals should you even set? But setting smart, achievable goals can be easier than you think, and I’m here today to break down the four most common goals we see business owners set for their podcasts, examples of each, and ideas to help you make your podcast goals a reality. This week, episode 135 of Listeners to Leads is about setting business podcast goals for 2024! In this episode of Listeners to Leads, I’m sharing the importance of tailoring your podcast goals to your specific business and actionable steps you can take right now to achieve podcast growth in 2024. I also chat about the following: The four common podcast goals for business owners and how to achieve them. Sharing client examples in your solo episodes to increase audience conversion. Tracking podcast completion rates to see what episodes your audience engages with most. Sharing and talking about your podcast beyond your regular marketing strategy. Remember, choosing one main goal to focus on for your podcast for the first six months of 2024 will be more effective than trying to reach several goals at once! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, January 11, 2024
Being an Effective Podcast Guest with Emily Aborn and Lisa Zawrotny
We all know that being a podcast guest is the number one way to grow your show. But how much preparation do you actually have to put in to be a high-quality, stellar podcast guest? Emily Aborn and Lisa Zawrotny are back this week to share their processes and top tips for being an outstanding podcast guest who brings value to audiences wherever you go! With well over 200 guest spots between us, Lisa, Emily, and I chat all things podcast guests. This week, episode 134 of Listeners to Leads is about being an effective podcast guest! Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of experience working with entrepreneurs in various roles. She helps others create compelling content and copy throughout their branding! Emily lives in New Hampshire with her family. When not working, she can be found hiking, walking, cooking, reading, listening to music, or writing. Lisa Zawrotny founded Positively Productive Systems LLC in January 2016. She holds current certifications in time management, stress management, life coaching, and meditation instruction as well as a certificate in Positive Psychology. Lisa has been featured in over 120 podcast and video summit interviews as well as guest webinars. She has been featured as a keynote speaker and facilitated in-person and virtual workshops involving productivity, decluttering, stress reduction, and vision boards. In this episode of Listeners to Leads, Emily Aborn and Lisa Zawrotny are sharing the importance of listening to the podcasts you’re going to be a guest on and actionable steps you can take right now to prepare to talk about your zone of genius as a guest. Lisa, Emily, and I also chat about the following: How much of a podcast should you listen to before being a guest on it? Searching for guests similar to you who have already been on the show. Organization and tracking information for podcast interviews. Getting a clear picture of the podcast’s ideal listeners before the interview. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH EMILY ABORN: Instagram Podcast Website CONNECT WITH LISA ZAWROTNY: Instagram <
Thu, January 04, 2024
Being an Effective Podcast Host with Emily Aborn and Lisa Zawrotny
Having guests on your podcast is a valuable way to bring your audience new perspectives and ideas on topics they deeply care about. But choosing the right guests for your show can be time-consuming, especially if you receive tons of pitches from people looking to be on your show. Emily Aborn and Lisa Zawrotny are back on the show to share their processes for finding the right guests for their podcasts, and how they prepare for guest interviews. This week, episode 133 of Listeners to Leads is about being an effective podcast host! Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of experience working with entrepreneurs in various roles. She helps others create compelling content and copy throughout their branding! Emily lives in New Hampshire with her family. When not working, she can be found hiking, walking, cooking, reading, listening to music, or writing. Lisa Zawrotny founded Positively Productive Systems LLC in January 2016. She holds current certifications in time management, stress management, life coaching, and meditation instruction as well as a certificate in Positive Psychology. Lisa has been featured in over 120 podcast and video summit interviews as well as guest webinars. She has been featured as a keynote speaker and facilitated in-person and virtual workshops involving productivity, decluttering, stress reduction, and vision boards. In this episode of Listeners to Leads, Emily Aborn and Lisa Zawrotny are sharing the importance of thoroughly vetting your potential podcast guests and actionable steps you can take right now to prepare for a podcast interview as a host. Lisa, Emily, and I also chat about the following: Being selective about the guests you bring on your show. The right level of preparation for a podcast interview as a host. Structured vs. Conversational podcast styles and how it affects guest choice. Content planning and deciding where to put a guest episode in your podcast schedule. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH EMILY ABORN: Instagram Podcast Website CONNECT WITH LISA ZAWROTNY: Instagram </p
Thu, December 28, 2023
Securing High-Profile Guests with Courtney Elmer
Having big-name guests on your podcast is a great way to boost the credibility of your show and potentially get your show in front of new listeners. But it’s important to consider why you want to have these guests on and make sure you’re approaching the pitch the correct way. Courtney Elmer, the creator of PodLaunch, is here today to talk about her experiences in making connections with big-name podcasters and building lasting connections that benefit everyone, especially the audience. This week, episode 132 of Listeners to Leads is about securing high-profile guests for your podcast! As the Founder of The EffortLESS Life® and creator of the hit podcast launch program, PodLaunch™, Courtney Elmer is a sought-after consultant, host, and speaker who is known for helping entrepreneurs embrace failure and grow through what they go through to create the greater income, influence, and impact they deserve. Courtney teaches online business leaders how to build self-sustaining businesses that can thrive in a rapidly changing digital environment, expand their thought leadership through podcasting, and use their voices to catalyze positive change in the world. In this episode of Listeners to Leads, Courtney Elmer is sharing the importance of going the extra mile when pitching to potential guests and actionable steps you can take right now to realign your podcast with your business after making changes. Courtney and I also chat about the following: The importance of fully showing up in an interview, even when your guest is not. Podcast plateaus and the reflection to do to move past them. The five things podcast app algorithms look for in your show. Going the extra mile when pitching a potential guest for your show. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH COURTNEY ELMER: Instagram Insider Secrets to a Top 100 Podcast with Courtney Elmer LinkedIn Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: <p
Thu, December 21, 2023
What You SHOULD and SHOULDN’T Say on Your Podcast
The beauty of podcasting is that anyone can pick up a microphone, share their story, and make a difference in the world. While that freedom is rare in widespread media now, that doesn’t mean you shouldn’t think carefully and consider what you say before putting it out into the world! I’m going to give you a few basic do’s and don’ts of what to say on your podcast, especially as a business owner. This week, episode 131 of Listeners to Leads is about what you should and shouldn’t say on your podcast! In this episode of Listeners to Leads, I’m sharing the importance of editing your podcast for content, not just mistakes and ‘ums’ and actionable steps you can take right now to avoid spreading misinformation and disinformation. I also chat about the following: Sharing identifying information about those you’ve worked with can have unintended consequences for businesses and individuals. Editing your podcast for content allows you to create a clear, concise message and catch mistakes before they hit the airwaves. The importance of podcasting as a medium for freedom of expression. Avoid sharing misinformation and disinformation on your podcast and podcasting ethically. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, December 14, 2023
Creating an Aligned and Effective Podcast Sales Funnel with Evans Putman
Creating a sales funnel is essential to bringing in new clients for your business. But when you hear the word sales, do you think of overly pushy sales tactics that make everyone involved uncomfortable? Well, sales do NOT have to be that way! Evan Putman is here today to tell us all about how to create a sales funnel that aligns with your values and helps prospective clients decide what level of involvement is right for them. This week, episode 130 of Listeners to Leads is about creating an aligned and effective podcast sales funnel! Evans Putman is the Founder of Podcast Profit School and a business consultant who partners with visionary, collaborative entrepreneurs with big, positive messages and missions to help them create simple, sustainable (leveraged) client acquisition solutions and cash flow confidence for their business. He is the creator of the Podcast ATM business model, Infinite Impact Method, and The Servepreneur Blueprint™, and his trainings are licensed by and featured in ClickFunnels Founder Russell Brunson's high-ticket coaching programs. In this episode of Listeners to Leads, Evans Putman is sharing the importance of building like and trust with potential leads and actionable steps you can take right now to optimize your sales funnel to align with your values. Evans and I also chat about the following: The importance of serving your listeners first, before selling to them. Evans’ Podcast ATM approach for both hosts and guests. Converting listeners into clients through a relationship-based approach. Creating a binge-able lead gen experience through audio content. To take advantage of Evans’ free Niche Cast Blueprint, text ‘LEADS’ to 55444 or visit podcastsalesmachine.com/leads to download! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH EVANS PUTMAN: Website Instagram Infinite Impact Radio podcast LinkedIn CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the <a href='https://feministpodcaster
Thu, December 07, 2023
Create a Perfect Podcast Description
The description of your podcast is one of the first, if not THE first, thing people see about your show. This paragraph is the listener’s first look at what to expect from your show, so setting the scene accurately and concisely is critical to retaining listenership and inviting in new audience members. On today’s episode, I’m going to teach you how to write a podcast description that is clear, concise, and highlights the achievements of your show to captivate new listeners. This week, episode 129 of Listeners to Leads is about creating a perfect podcast description for your show! In this episode of Listeners to Leads, I’m sharing the importance of optimizing your podcast description and actionable steps you can take right now to write a clear, concise, informative description. I also chat about the following: The difference between a podcast description and show notes. Understanding the elements of a good podcast description. A podcast description template to use to craft your own description. Why highlighting your credentials and rankings is beneficial. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! TEMPLATE: “ [Podcast Title], hosted by [Host’s full name], [shows/teaches/helps/etc.] [ideal listener] [what you want your ideal listener to get from your show]. [This sentence explains why you’re qualified to speak on the topic]. [This sentence mentions when the show goes live general topics the show covers]. Learn more about [Host] and [Podcast Title] at [insert podcast website]. Alesia’s example using the template: “Listeners to Leads, hosted by Alesia Galati, teaches new and aspiring podcasters how to use their podcasts to grow their businesses. Alicia uses her experience as the owner of Galati Media, a full-service podcast management agency, to help business owners get leads, land speaking gigs, and create deeper connections with their audiences through their podcasts. Alesia and her guests will discuss everything from launching a podcast to marketing a podcast. Learn more about Alesia and Listeners to Leads at www.listenerstoleads.com .” Proud member of the <a href='htt
Thu, November 30, 2023
Marketing Your Podcast on LinkedIn with Louise Brogan
LinkedIn is an important social media tool when it comes to growing your business and networking with other professionals. And we’ve talked on the show before about optimizing your LinkedIn profile for maximum visibility. But what about specifically marketing your podcast on your profile? Louise Brogan, one of the top voices on LinkedIn content, is here today to share her experiences, tips, and strategies for marketing and promoting your podcast on LinkedIn! This week, episode 128 of Listeners to Leads is about marketing your podcast on LinkedIn! Louise Brogan runs a boutique marketing agency working with entrepreneurs, SME’s and professionals who want to raise their profile through LinkedIn in a genuine and valuable way. Louise is an international speaker and hosts the LinkedIn with Louise Podcast and YouTube channel. For the past three years, Louise has been a Small Business Britain Champion and hosts small business netwalks in Belfast on a monthly basis. In this episode of Listeners to Leads, Louise Brogan is sharing the importance of encouraging engagement with your LinkedIn posts and actionable steps you can take right now to utilize your LinkedIn profile more than 97% of users. Louise and I also chat about the following: Building a network of people interested in your podcast topic. Example posting schedules and caption scripts to engage your audience and encourage their engagement with your posts. Thinking of using LinkedIn to network in the same way you would network at a conference. Utilizing storytelling and examples of past clients to turn listeners into leads. Head over to Louise’s website for a free guide to utilizing your LinkedIn to its fullest potential! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH LOUISE BROGAN: LinkedIn YouTube Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: <a href='ht
Thu, November 23, 2023
The Future of Podcasting in 2024
So many things happened in podcasting in 2023 that it can be difficult to keep track of it all! As the end of the year approaches, now is the time to reflect back on trends we saw in 2023 and think about what 2024 might bring to the podcast industry. Today, I’m walking you through the major milestones and noteworthy podcasting moments from this year and talking about what I see as being important to factor into your podcasting journey in the year to come. This week, episode 127 of Listeners to Leads is about the future of podcasting in 2024! In this episode of Listeners to Leads, I’m sharing the importance of being selective of where you get your information and actionable steps you can take right now to incorporate video and AI into your podcast strategies. I also chat about the following: How AI has changed the podcasting game and the tools you can utilize for your podcast. The importance of utilizing video content in your marketing strategy for 2024. Podcasts with bold, thought-provoking content will perform better than playing it safe. Focusing on the people who listen to your podcast, rather than the numbers. To access the 2024 Predictions Workbook, head over to our website! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Content: Listeners to Leads Ep.94: Podcasting and AI: What You Need to Know for the Future Listeners to Leads Ep. 19: A Guide to Easily Managing your Weekly Podcast Workflow Listeners to Leads Ep. 11: How to Use Dynamic Content to Make Money with your Podcast How Stitcher Shutting Down Will Impact Your Podcast Tools: Riverside.fm Otter.ai Izotope RX Auphoni
Thu, November 16, 2023
Are Podcast Reviews Important? Part 2
We’re talking podcast reviews and ratings again this week! After my last solo episode, my team had questions about how different platforms handle ratings and reviews. And with platforms making major changes to benefit podcasters and increase engagement in their communities, we turned on our microphones to discuss platform-specific content and answer the questions the team (and listeners!) have had. This week, episode 126 of Listeners to Leads is about whether or not podcast reviews and ratings are important and helpful to achieving your podcast goals! In this episode of Listeners to Leads, I’m sharing the importance of using more than just platform-specific statistics to plan your podcast goals and actionable steps you can take right now to prepare yourself to make 2024 podcast goals. My team and I also chat about the following: How Spotify encourages audience engagement with new podcast features. Spotify’s checklist to prepare your podcast for Wrapped at the end of the year. Potential strategies for getting more reviews on Apple Podcasts. Whether you should use platform-specific statistics in planning your future podcast goals. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Listeners to Leads Ep 124: Are Podcast Reviews Important? Listeners to Leads Ep 43: Creating and Keeping Podcast Goals Listeners to Leads Ep 88: Setting Achievable and Measurable Podcast Milestones Spotify’s Wrapped Checklist PodLottery Positively Living with Lisa Zawrotny Content with Character with Emily Aborn Proud member of the Feminist Podcasters Collective .
Thu, November 09, 2023
Building Resilience and Achieving Your Goals with Jenn Drummond
Setting goals is something we all know we’re supposed to do, but how many of us achieve them? Whether business goals or personal goals, you surely have a list of things you want to accomplish lying around. Jenn Drummond is here today to share her experiences in achieving her goals and living for herself, not just her family, setting a World Record, and so much more. This week, episode 125 of Listeners to Leads is about building resilience and achieving your goals! Jenn Drummond is a Mom of 7, a successful business owner, and a World Record holder. As the first woman to climb the second highest summits on each of the 7 continents, she now spends her time inspiring others to create a thriving business and lasting legacy of their own. She shares her story and strategies for success through her book, BREAKPROOF: 7 Strategies to Build Resilience and Achieve Your Life Goals, and her Seek Your Summit podcast, programs, and signature talks. In this episode of Listeners to Leads, Jenn Drummond is sharing the importance of taking time to live for yourself and actionable steps you can take right now to achieve your goals with the help of others. Jenn and I also chat about the following: Jenn’s story of growth and pursuing her goals after a terrible accident changed her worldview. Committing to doing hard things can help you overcome obstacles and self-doubt. Jenn’s passion for podcasting and how it’s opened up opportunities she didn’t think were possible. Podcasting is a way to connect with people with similar goals and stories. To pre-order Jenn’s book, ‘BREAKPROOF’ head over to her website! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH JENN DRUMMOND: Website LinkedIn Instagram Seek Your Summit Podcast CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, November 02, 2023
Are Podcast Reviews Important?
Consumer and audience opinions are everywhere. From online shopping to social media comments to podcast reviews, regular folks are leaving feedback on products and media all day, every day. And we’ve all listened to at least one podcast based on reading the reviews, right? So, are reviews integral to the success of a podcast? My answer is “Yes, and…” and we’re exploring that on today’s show. This week, episode 124 of Listeners to Leads is about whether or not podcast reviews are important! In this episode of Listeners to Leads, I’m sharing the importance of reviews as one method of gauging your podcast’s success and actionable steps you can take right now to receive valuable reviews and feedback from your listeners. I also chat about the following: Why more information is better for understanding podcast ranking. Apple Podcasts is NOT the global top podcast platform and why that matters for reviews. Two effective ways to ask your audience for ratings and reviews. How different podcast listening platforms approach ratings and reviews. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Listeners to Leads Ep. 43: Creating and Keeping Podcast Goals Listeners to Leads Ep. 23: How to Create a Podcast Launch Plan Listeners to Leads Ep. 102: 10 Things to Do Before You Start a Podcast Proud member of the Feminist Podcasters Collective .
Thu, October 26, 2023
Understanding Body Language For Better Podcast Interviews with Joseph McGuire
When we have people on our podcasts, we need to be able to communicate with them effectively to get their point across. But communication starts before we even speak a word on the call. It starts with our body language, facial expressions, and how we show up to the interview in the first place. Joseph McGuire joins me on the podcast today to teach us about observing and understanding body language so we can communicate effectively with our podcast guests. This week, episode 123 of Listeners to Leads is about understanding body language for better podcast interviews as a podcast host and guest! Joseph McGuire is the owner and behavioral negotiation consultant at Clear Sight Communications. Joseph uses the ancient Chinese tradition of face reading, body language, and elements FBI negotiation techniques to teach people to build exceptional professional and personal relationships. He is also the author of ‘Face Facts: The Art of Reading Your Clients and Prospects for Sales, Negotiation, and Recruitment’. In this episode of Listeners to Leads, Joseph McGuire shares the importance of observing body language during an interview and actionable steps you can take right now to turn an interview into a true conversation. Joseph and I also chat about the following: Communication begins before you say anything in a conversation. The importance of a smile and building trust right away. Don’t be afraid to speak up as a guest if the podcast host isn’t engaged. Factor your background and clothing into your preparation for an interview. To order a copy of Joseph’s book ‘Face Facts: The Art of Reading Your Clients and Prospects for Sales, Negotiation, and Recruitment’, you can click here . Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH JOSEPH MCGUIRE: LinkedIn Clear Sight Communications YouTube CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Listeners to
Thu, October 19, 2023
Leaving Your Comfort Zone to Grow Your Podcast with Gabrielle Crichlow
Starting a podcast can seem overwhelming, especially if the technology and skills required are new to you. But with the confidence to go outside of your comfort zone and try something new, starting a podcast is well within reach. Gabrielle Crichlow knows this feeling all too well and is here today to talk about her experience starting a podcast and distributing it via public access TV! This week, episode 122 of Listeners to Leads is about leaving your comfort zone to grow your podcast! Gabrielle Crichlow is the esteemed captain of A Step Ahead Tutoring Services. She brings a wealth of academic excellence and a proven tutoring record. After working for two tutoring companies and realizing the academic struggles of low-middle-income minority families we note being met, Gabrielle took it upon herself to start a company that offered more than the limited services offered by other companies. In this episode of Listeners to Leads, Gabrielle Crichlow shares the importance of managing your self-doubt when podcasting and actionable steps you can take right now to bring your podcast to different mediums. Gabrielle and I also chat about the following: Starting a podcast during the pandemic with resources already available. Tips for asking better interview questions and making the most of what your guest says. The benefits and drawbacks of getting a podcast on public access television. Podcasts as a way of learning new technologies and building new professional networks. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH GABRIELLE CRICHLOW: Instagram X (formerly Twitter) Hot Topics podcast A Step Ahead Tutoring Services CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, October 12, 2023
How to Use LinkedIn to Generate Podcast Leads with Julie Livingston
LinkedIn is the platform to be on as a business professional. It has become the main place to network, build connections, and share insights along your career or business journey. But what can you do to utilize LinkedIn for your podcast and generate leads for your business? Julie Livingston is here to talk about all the ways to optimize LinkedIn for your podcast as well as your business. This week, episode 121 of Listeners to Leads is about using LinkedIn to generate podcast leads and grow your podcast audience! Julie Livingston is the President of WantLeverage Communications, a New York City-based public relations and LinkedIn marketing consultancy. Julie helps under-the-radar companies and senior leaders get the visibility and brand recognition they deserve through PR and LinkedIn marketing. In this episode of Listeners to Leads, Julie Livingston shares the importance of optimizing the top third of your LinkedIn profile and actionable steps you can take right now to attract the right connections to your profile. Julie and I also chat about the following: How to effectively use LinkedIn for personal branding and business growth. Taking full advantage of LinkedIn’s features like Creator Mode. How sharing small stories from your everyday life and experiences helps you connect to your followers. Providing substantive commentary on others' posts as a way to gain visibility and credibility. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH JULIE LIVINGSTON: LinkedIn X (formerly Twitter) PR Patter Live Show WantLeverage Communications CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, October 05, 2023
Overcoming Perfectionism in Podcasting
Perfectionism is something we all deal with to some degree. But as content creators, podcasters can feel extra pressure to be perfect for our audience. By letting go of the need to be perfect and showing our audiences the ‘messy middle’, we can actually grow closer with and be more relatable to our listeners. This week, episode 120 of Listeners to Leads is about overcoming perfection in podcasting! In this episode of Listeners to Leads, I’m sharing the importance of embracing the ‘messy middle’ and actionable steps you can take right now to let go of the perfectionism holding you back. I also chat about the following: Podcasting is showing up as you are, authentically. Your 100% is going to look different on different days, and that’s okay. Perfection means something different to every podcaster. Consistency in podcasting allows you to tailor content to your audience’s expectations. For more about overcoming perfectionism, check out Listeners to Leads Episode 100: How to Overcome Perfectionism and be Consistent with Podcasting with Reshanda Yates. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, September 28, 2023
Finding Balance and Fulfillment Outside of Your Business with Cindy Rand
We all hear the phrase ‘work-life balance’ now more than ever before. The business landscape is changing and people value finding that balance more and more, especially entrepreneurs, who often start their businesses with achieving that balance being high on the priority list! But how are we supposed to find that sweet spot of balancing out profession and our passion? That’s exactly what Cindy Rand is here to teach us and more on today’s podcast! This week, episode 119 of Listeners to Leads is about finding balance and fulfillment outside of your business! Hailed the Busy Woman’s Cheerleader, Cindy is a seasoned professional and Leadership Developer who is known as an energetic & giving soul, encouraging anyone who crosses her path to pursue their dreams & live life more abundantly! As a serial entrepreneur, humanitarian, author, and mom, her mission is to empower and teach a diverse community of like-minded women to THRIVE 360: in mind, body, spirit, and finances. In this episode of Listeners to Leads, Cindy Rand is sharing the importance of being true to your own voice and actionable steps you can take right now to find a balance between your profession and your passion. Cindy and I also chat about the following: Finding balance in all areas of life: mind, body, spirit, and finances. The value of listening to others' stories and finding common ground. Adapting to stay relevant in the ever-changing business landscape. Connecting with others on a personal level can help build a more memorable brand. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH CINDY RAND: LinkedIn Instagram Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, September 21, 2023
Using your Podcast to Sell High-Ticket Services with Chandler Walker
We’ve all listened to a podcast or seen a video where the host tries to sell a product, but it leaves you, the listener, feeling weirded out. There are a few reasons we feel this way, the biggest one being that the host has not given us a reason to trust them and their expertise yet. Chandler Walker is here today to talk about his sales experience and how to build trust and rapport with your audience before asking for the sale. This week, episode 118 of Listeners to Leads is about using your podcast to sell high-ticket services in a way that doesn’t feel salesy! Chandler Walker is the CEO of Elite Ads, a group focused on helping coaches and consultants grow and scale their business and get 3x the return on their ad spend. He is also the CEO of StoneAgeFuel - School of Fitness based in Reno, Nevada. In this episode of Listeners to Leads, Chandler Walker shares the importance of selling without a mindset of desperation and actionable steps you can take right now to build a connection with your listeners before making a sale. Chandler and I also chat about the following: Drawing repeat listeners in by providing new insights and making them think differently. The importance of creating an emotional connection with podcast listeners to build trust. How peppering your program into your podcast episodes can help guide listeners towards taking action. The importance of consistently showing up and being authentic in business, especially during challenging economic times. Listeners can head over to Chandler’s Instagram and DM him the word “SALES” for access to his “Simple Three-step Strategy to Sell Without Manipulation, Aggressive Tactics or Feeling Salesy” video! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH CHANDLER WALKER: Facebook Instagram Podcast LinkedIn CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! <
Thu, September 14, 2023
The Power of Creating Authentic Connection as a Podcast Host with Joe Dimino
The audience is usually front and center on our minds when we’re recording our podcast but podcasting is SO much more than just recording audio for our listeners! It’s about creating genuine connections with people that we then GET to share with our listeners. Joe Dimino, who has been podcasting for over a decade, is here to talk about his experiences with creating meaningful conversations with folks across his podcast and radio show. This week, episode 117 of Listeners to Leads is about the power of creating authentic connection as a podcast host! Joe Dimino has been writing & creating in various capacities since his college days at the University of Missouri-Kansas City around 1993. If you are keeping score, that would be about 29 years +. It all began at UMKCs University News as a Sports Writer with the esteemed John Beaudoin and turned into a myriad of expressive avenues, including poetry. Inventing poems, art, video & audio has always been a therapeutic avenue of expression. In this episode of Listeners to Leads, Joe Dimino shares the importance of being enthusiastic about your podcast and actionable steps you can take right now to have meaningful conversations with guests to share with your audience. Joe and I also chat about the following: How to attract your first guests to your show. The connectivity humans want with one another and how podcasting provides it. Unenthusiastic guests will negatively impact the energy of your show and you DON’T have to promote them. Podcasting is about connecting with people, not just the downloads. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH JOE DIMINO: X (formerly Twitter) Instagram Famous Interviews with Joe Dimino podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, September 07, 2023
10 Things I Wish I Knew Before Starting a Podcast
There are a lot of things to think about before starting a podcast, and it can get overwhelming quickly. After launching three podcasts for myself and 25 for clients in the past 5 years, I’ve learned a thing or two about what to know before you launch. I’m behind the mic this week sharing what I think are some of the most important things to consider before you release your show to the world. This week, episode 116 of Listeners to Leads is about the ten things I wish I knew before starting a podcast! In this episode of Listeners to Leads, I’m sharing the importance of launching your podcast with purpose and actionable steps you can take right now to make recording easier by batching your episodes. I also chat about the following: The importance of goals and why you shouldn’t be afraid to change them. Your audience doesn’t care until they do - make them care! You cannot market the same way as Taylor Swift (sorry). Allowing yourself to use the podcasting style that works best for you. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Listeners to Leads Ep 32: Is Launching a Podcast Right for You? Listeners to Leads Ep 102: 10 Things to Do Before You Start a Podcast Listeners to Leads Ep 23: How to Create a Podcast Launch Plan Listeners to Leads Ep 49: Launch a Podcast [Tech Tips Series] Listeners to Leads Ep 61: The Power in Doing Solo Podcast Episodes Listeners to Leads Ep 24: Plan out the First (or Next) 10 Episodes of your Podcast Proud member of the Feminist Podcasters Collective .
Thu, August 31, 2023
Overcoming the Fear of Getting Started with Esther Avant
Starting a podcast can feel overwhelming. With all of the perceived things you have to do before hitting record, it can be easy to put it off or be discouraged from starting your podcast altogether! But Esther Avant of The Live Diet-Free Podcast is here today to talk about her journey into podcasting, and why starting, even though it is scary or won’t be perfect, is the best thing to do in the long run. This week, episode 115 of Listeners to Leads is about overcoming the fear of getting started! Esther Avant is a health industry veteran with over 17 years of experience in fitness, nutrition, and wellness-related roles. She is a certified sports nutritionist, personal trainer, wellness coach, and owner of EA Coaching, which has provided holistic health & lifestyle coaching since 2015. Her mission is to help women live their happiest, healthiest, and most confident lives and to change the fact that the majority of women are so preoccupied with their weight and bodies that they never fully pursue their passions. She knows that if more women prioritized their health, they’d be able to unleash the confidence and focus they all need to leave their mark on the world. Esther hosts The Live Diet-Free Podcast. In this episode of Listeners to Leads, Esther Avant shares the importance of starting your podcast imperfectly and actionable steps you can take right now to more fully utilize your podcast in your business’s marketing strategy. Esther and I also chat about the following: How a flexible recording schedule can help you prepare for the unknown. Being imperfect and knowing that it takes time to build up a listenership. The bias behind video vs. audio, and how audio allows listeners to paint their own picture of the speaker. Consistency, not perfection, is the key to success in podcasting. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ESTHER AVANT: Facebook Instagram The Live Diet-Free Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LI
Thu, August 24, 2023
Impactful SEO Strategies for your Website with Brandon Leibowitz
Your website can and should be your one-stop shop for your podcast. From show notes to links to listening directly from an embedded player, your podcast episode pages can be SEO-optimized to bring more traffic to your website and ensure you’re making the most of your content. Brandon Leibowitz is here today to talk about SEO best practices for your website and more. This week, episode 114 of Listeners to Leads is about impactful SEO strategies for your website! Brandon Leibowitz is the founder and operator of SEO Optimizers, a digital marketing company dedicated to assisting small and medium-sized businesses in driving more online traffic, leading to increased clients, sales, and valuable leads. Brandon’s journey in digital marketing began in 2007, right after graduating with a degree in Business Marketing. Now, he uses a variety of channels, including podcasts, to share his expertise on SEO and digital marketing. In this episode of Listeners to Leads, Brandon Leibowitz shares the importance of doing thorough keyword research and actionable steps you can take right now to optimize your website’s SEO. Brandon and I also chat about the following: Why SEO is so important and how to use it to get traffic to your website. Social media ads are great for testing it's all about seeing what works and what doesn't. Why you should have a page on your website for each podcast episode you create. Keyword research and how it varies by platform. To check out Brandon’s free SEO Masterclass, head to https://seooptimizers.com/gift . Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH BRANDON LEIBOWITZ: LinkedIn Instagram YouTube SEO Optimizers CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, August 17, 2023
Creating a Podcast that Aligns with Your Values with Julia Nepini
As a business owner, you put your values at the center of the work you do. Your podcast should be no different! Creating a podcast where your values take center stage allows you to attract an audience who aligns with you and shows those who don’t align with you that your show isn't the show for them. Julia Nepini of the Compassionate Climb podcast is here to talk about making a value-driven podcast. This week, episode 113 of Listeners to Leads is about creating a podcast that aligns with your values! Julia Nepini is a clinical and forensic social worker, founder of Compassionate Counseling Company and the host of the Compassionate Climb podcast. She has made a career of guiding individuals at all stages of their lives and relationships to achieve personal progress and fulfillment. In this episode of Listeners to Leads, Julia Nepini is sharing the importance of letting your values lead your podcasting and actionable steps you can take right now to have inspiring conversations in your interviews. Julia and I also chat about the following: How compassion has guided Julia in all aspects of her career. Being clear on your values helps you weed out people who aren’t for you. Podcasting is a lot less intimidating when it is just a conversation between two people. Podcasting is a fantastic medium and a way for us to take our audience away from the dopamine hits, scrolling, swiping, and texting. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH JULIA NEPINI: LinkedIn Compassionate Counseling Company Compassionate Consulting Company Compassionate Climb Podcast CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, August 10, 2023
Setting Yourself Apart as a Podcaster with Tracy Hazzard
Podcasts are as popular as ever and there are so many to choose from! So how do you make yourself and your podcast stand out in the crowd? Tracy Hazzard, known by some as the Queen of Podcasting, is here today to talk about making your podcast stand out, making the most of your show by strategically repurposing content, and more! This week, episode 112 of Listeners to Leads is about setting yourself apart as a podcaster! As the influence strategist for speakers, authors & experts, Tracy Hazzard helps major publications, sports stars, and entrepreneurs ‘Brandcast’ their original messages. Along with her husband and partner, Tom Hazzard, she has been rethinking brand innovation for over 25 years as an inventor and product designer. Their podcasting innovation, Podetize, provides businesses of all sizes a system to spread their marketing message, grow a valuable audience, and retain valuable platform authority without a lot of time, cost or effort. Tracy co-hosts multiple top-ranked podcasts with over 1500 episodes combined, including The Binge Factor, Product Launch Hazzards, WTFFF?! 3D Printing: the 3D Start Point, and more! In this episode of Listeners to Leads, Tracy Hazzard is sharing the importance of being genuinely excited about your podcast guests and actionable steps you can take right now to build your business through the power of podcasting. Tracy and I also chat about the following: Podcasting is a marathon, not a sprint. Too much of content creation is about going viral instead of being there when the right person needs you. Short-form content is NOT how you get leads into your business, podcasts and long-form content ARE. The importance of being authentic and being vulnerable with the audience. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH TRACY HAZZARD: LinkedIn Instagram Podcasts Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the <a href='https://f
Thu, August 03, 2023
Podcast Guesting Strategies to Grow Your Podcast Audience
Being a guest on someone else’s podcast is often mentioned as being the best way to grow your listenership. But no one ever really breaks down the WHY behind it! I heard you all asking, so today I’m sitting down to guide you through the best practices for getting onto another podcast as a guest and how to best utilize that episode once it airs! This week, episode 111 of Listeners to Leads is about podcast guesting strategies to grow your podcast audience! In this episode of Listeners to Leads, I’m sharing the importance of choosing the right podcasts to pitch yourself to and actionable steps you can take right now to find your ideal listeners in other podcasters’ audiences. I also chat about the following: How Apple Podcasts is going to start emphasizing episode-specific cover art. Podcast audiences are special - they give you their undivided attention. Being selective about what shows you guest on can make all the difference. You don’t have to do everything all at once! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, July 27, 2023
Creating Curiosity with our Podcast Content with Emily Aborn
With all of the content we’re bombarded with every day, it can be difficult to make podcast content that you’re confident people will stop and listen to. One way to ensure your content stands out is to create curiosity, both in yourself and in your listeners. Emily Aborn is here again this week to talk about the types of curiosity, how we can appeal to them, and more! This week, episode 110 of Listeners to Leads is about creating curiosity with our podcast content! Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of experience working with entrepreneurs in various roles. She helps others create compelling content and copy throughout their branding! Emily lives in New Hampshire with her family. When not working, she can be found hiking, walking, cooking, reading, listening to music, or writing. In this episode of Listeners to Leads, Emily Aborn is sharing the importance of appealing to different types of curiosity and actionable steps you can take right now to lead and create curiosity-driven content. Emily and I also chat about the following: Creating curiosity to lead your content creation. The four types of curiosity and how they present themselves in listeners. Examples of topics and formats to appeal to all listener types. Confusion is not curiosity. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH EMILY ABORN: Content with Character podcast She Built This podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, July 20, 2023
Podcast Visibility through Strategic Podcast Connections with Paige Bond
Making your podcast visible should be near the top of your list when it comes to important things to consider when podcasting. One way to get more eyes on your podcast is to utilize your podcast connections in a strategic way and bring up your podcast wherever and whenever it makes sense. Paige Bond is here to talk about her experience of making her niche podcast on a somewhat taboo subject more visible. This week, episode 109 of Listeners to Leads is about podcast visibility through strategic podcast connections! Paige Bond is the host of the Stubborn Love podcast, a Licensed Marriage and Family Therapist, and Creator of the Jealousy to Joy Journey. Her mission is to help people-pleasing millennials navigate non-monogamy so they can tame their jealousy and love with ease. Paige’s own journey from feeling lonely, insecure, and jealous to feeling empowered and reassured through her 5-step formula is what fuels her passion to help other people-pleasers stop the jealousy rage and find ease and joy in their relationships. In this episode of Listeners to Leads, Paige Bond is sharing the importance of marketing yourself in everyday life where it makes sense and actionable steps you can take right now to make a list of podcasts you would like to guest on. Paige and I also chat about the following: Doing research about the podcasts you’d like to guest on. Going deeper instead of wider with your content. Giving yourself grace and compassion if your consistency becomes a problem. Making your episode as visible as possible. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH PAIGE BOND: Facebook Instagram Stubborn Love podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Listen Notes Listeners to Leads Bonus Episode: Your Mental Health is More Important than Productivity with Lisa Zarotny <br/
Thu, July 13, 2023
Building Thought Leadership through Impactful Guest Appearances with Jason Cercone
Guest appearances on other podcasts are an incredible way to increase your listenership and build your thought leadership in your industry. But there is a right way to pitch or present yourself to other podcasters so that they’ll take an interest in having you on their show. The secret? Set your ego to the side. Today, Jason Cercone is here to talk about all things podcast guests. This week, episode 108 of Listeners to Leads is about building thought leadership through impactful guest appearances! With nearly a decade of experience in the podcast world, Jason Cercone has built his brand around the consumptive power of storytelling and simplifying podcast guesting. He helps leaders craft their authentic story and tell it with confidence as a podcast guest while simultaneously maximizing the value of each guest appearance and establishing thought leadership in their niche. You'll also find him hosting Evolution of Brand, a podcast featuring stories and strategies for building an authentic personal brand. In this episode of Listeners to Leads, Jason Cercone is sharing the importance of ditching the ego from your podcast pitch and actionable steps you can take right now to show your value in your podcast pitch. Jason and I also chat about the following: The biggest problem that plagues the podcasting industry. Pitching to podcasts that align with your values and the values of your audience. How bad podcast pitches read like obituaries. Podcasts are conversations, not interviews - be yourself! If you’re looking to improve your podcast pitch and be an awesome podcast guest, check out Jason’s 5-Star Guest Pitch course here! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH JASON CERCONE: LinkedIn Instagram Evolution of Brand podcast Pod Theory podcast Website Twitter CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! <
Thu, July 06, 2023
Podcast Networks: Everything You Need to Know as A Podcast Host
Podcast networks are a growing part of the podcasting space. They offer a way for hosts and businesses behind a show to cross-promote their content with similar shows in the same network, bringing in more sponsorships, and more. But is joining a podcast network aligned with the vision and needs of your podcast? Together, we’ll go over the details of podcast networks so you have the tools to decide whether or not it’s right for you. This week, episode 107 of Listeners to Leads is about podcast networks: everything you need to know as a podcast host! In this episode of Listeners to Leads, I’m sharing the importance of doing your research before applying for a podcast network and actionable steps you can take right now to get the same benefits if a podcast network isn’t right for you. I also chat about the following: What even is a podcast network? The pros and cons of joining a podcast network - is it right for you? What are the requirements for joining a podcast network? Tips and tricks for getting the same benefits if joining a network isn’t right for your business. Remember: everyone is in a different situation. For some, podcast networks are a great way to cross-promote their show and bring in sponsors, but it’s not going to be the right choice for everyone. If you want to talk more about whether or not a podcast network is right for you, send me a DM on Instagram! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Listeners to Leads Ep 89: Are your Podcast Ads Actually Working For You? Listeners to Leads Ep 26 How to Monetize Any Podcast Listeners to Leads Ep 29 How to Monetize your Podcast by Selling your Own Services and Products Listeners to Leads Ep 33 How to Generate Leads with your Podcast Listeners to Leads Ep 55 How Much Money Can You Make With Your Podcast? Proud member of the <a href='https://
Thu, June 29, 2023
Finding Where Your Podcast Fits in Your Funnel with Nicole Hesse
We all know that having a regular podcast is an incredible way to attract leads and future clients to your business. But what’s the best way to utilize your podcast? Where in the funnel does it belong, and what other tools should you be using besides it? Today, Nicole Hesse is telling us about her entrepreneurial journey and what came first: the Facebook Group or the Podcast. This week, episode 106 of Listeners to Leads is about finding where your podcast fits in your funnel! Nicole Hesse is a self-made millionaire who went from being a broke bartender to a seven-figure CEO in just 13 months. She has empowered thousands of entrepreneurs in the online world to monetize their skill sets and results. The ripple impact that Nicole has had in the online world is just beginning as her clients have not only made millions of their own but have their own clients hitting 7 figures in their businesses as well! Nicole also hosts the Real Unicorns Don’t Wear Pants podcast! In this episode of Listeners to Leads, Nicole Hesse is sharing the importance of showing up authentically on social media and actionable steps you can take right now to grow your podcast audience before you even launch. Nicole and I also chat about the following: Being yourself in the face of heavily-curated social media. The power of podcasting as one more touchpoint with your audience. Keeping a people-first mindset when creating your content and building your audience. Leaning into the metrics and knowing how to navigate them. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH NICOLE HESSE: Facebook Instagram Real Unicorns Don’t Wear Pants Podcast TikTok CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: 100 Wonderful Ways to Get More and Better Clients Listeners to Le
Thu, June 22, 2023
Legal Tips Every Podcaster Should Know with Samantha Bradshaw
We all know that the legal components of our business are just as important to attend to as the creative ones. But making sure you have your legal ducks in a row often feels overwhelming and you’d much rather put the time into creating your podcast than worrying about the legal stuff, right? Today, Samantha Bradshaw is here to give tips on the simple, straightforward ways you can make sure your podcast is in the legal green. This week, episode 105 of Listeners to Leads is about the legal tips every podcaster should know! Samantha Bradshaw is the small business and trademark lawyer behind InLine Legal, a virtual law firm helping creatives & first-generation business owners protect their businesses and stay out of the courtroom. In this episode of Listeners to Leads, Samantha Bradshaw is sharing the importance of registering your content for copyright and actionable steps you can take right now to negotiate sponsorship contracts with ease. Samantha and I also chat about the following: Protecting your content by registering for copyright. How detailed a media release form should you have? Negotiating sponsorship agreements is good for both sides involved - you can establish what you want in a contract. What makes a good trademark? Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH SAMANTHA BRADSHAW: Instagram InLine Legal CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: US Copyright Office Registration Cocodoc Proud member of the Feminist Podcasters Collective .
Thu, June 15, 2023
How to Make Your Podcast More Accessible with Meg Brunson
Accessibility is a big topic of conversation and an important one. As podcasters and business owners, our client and listener experiences should always be top of mind, but often we forget to include the needs of those that are differently abled or those who benefit from extra tools and accommodation. Meg Brunson is here today to guide us through a whole host of things we can do to make our podcasts and social media content more accessible across the board. This week, episode 104 of Listeners to Leads is about how to make your podcast more accessible! Online marketing authority and former Facebook employee Meg Brunson combines her mission to build a more accessible and inclusive world, with her expertise in the digital marketing space. After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. In this episode of Listeners to Leads, Meg Brunson sharing the importance of listening to diverse voices in podcasting and actionable steps you can take right now to make your podcast more accessible, one step at a time. Meg and I also chat about the following: Mental health is more important than a podcast. Take baby steps to become a more accessible podcast - it doesn’t have to happen overnight. Stepping outside of yourself and considering how someone else is living. How proper emoji use increases a person’s likelihood of following your CTA. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH MEG BRUNSON: Instagram Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Your Mental Health Is More Important than a Podcast The Truth About AI and Podcasting <a href='https://abc.useallfive.com/#:~:text=This%20tool%20shows%20you%20how%20
Thu, June 08, 2023
Learning from Podcast Mistakes with Courtney Andersen
Podcasting doesn’t have a comprehensive guidebook with the dos and dont’s spelled out for you. Because of that, we all make mistakes when starting our podcast! Courtney Andersen is here today to talk about her mistakes and learning moments in her 2 years of podcasting. This week, episode 103 of Listeners to Leads is about learning from podcast mistakes! Courtney Andersen is a sober coach, author, and host of the Sober Vibes podcast. Courtney is a cheerleader for women looking to change their relationship with alcohol, supporting them to thrive, not just survive, without it. As the Founder of National Sober Day, Host of the Sober Vibes podcast, a sober coach, and author, Courtney has helped thousands of people find more freedom, going alcohol-free. In this episode of Listeners to Leads, Courtney Andersen is sharing the importance of being picky about your sponsorship opportunities and actionable steps you can take right now to build a community and have meaningful conversations. Courtney and I also chat about the following: Courtney’s decision to start a podcast based on a tough subject. The do's and don'ts of taking a sponsorship for your show. Building a community around a taboo topic. A look at Sober Guides, Courtney’s upcoming book. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH COURTNEY ANDERSEN: Instagram Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, June 01, 2023
10 Things To Do Before You Start a Podcast
So you’re starting a podcast. You pick a name, make your cover art, fire up Buzzsprout, and release your content into the world. It’s that easy, right? Well, not quite. There are TONS of things to consider before you start a podcast, and we want to make sure you plan your launch strategically and effectively. Today, we’ll talk about what we feel are 10 of the most important things to consider before getting started. This week, episode 102 of Listeners to Leads is about the 10 things to do before you start a podcast! In this episode of Listeners to Leads, I’m sharing the importance of being clear on your expertise and actionable steps you can take right now to plan a successful launch strategy! I also chat about the following: Determining whether or not a podcast is right for you. The importance of doing your market research early and often. Making sure that your podcast, if you’re a business owner, is tied to some form of revenue. Allowing yourself enough time to launch - you probably need more than you think! To get even more in-depth, check out the blog post here! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Episode 38 of Listeners to Leads: Is Launching a Podcast Right for You? Episode 22 of Listeners to Leads: The Importance of Market Research Episode 44 of Listeners to Leads: Creating and Keeping Podcast SMART Goals Episode 36 of Listeners to Leads: How to Choose a Podcast Format Episode 96 of Listeners to Leads: How to Design Eye-Catching Podcast Graphics with Lauren Felter Listeners to Leads Episode 23: How to Create a Podcast Launch Plan Podcast Content Resources <p
Thu, May 25, 2023
Using Chat-Based AI to Support Your Content Creation with Andréa Jones
ChatGPT and AI are hot topics in the online space right now. But how will these applications that quickly and efficiently generate content change how we market our podcasts? And how can we best utilize them for our social media content? Today, Andréa Jones joins us again to talk about all this and more! This week, episode 101 of Listeners to Leads is about using chat-based AI to support your content creation! Andréa Jones is fiercely committed to helping businesses and podcasters build profitable online communities through simple social media solutions. She's the host of the Savvy Social Podcast, creator of the Savvy Social School, a digital platform designed to teach its 100+ members (predominantly small business owners) how to implement organic social media strategies, and named one of Social Report's top marketers to follow. In this episode of Listeners to Leads, Andréa Jones shares the importance of adding your voice to AI-generated content and actionable steps you can take right now to get useful information from chat-based AI applications like ChatGPT. Andréa and I also chat about the following: Why people are hesitant to use AI. How AI is impacting how we market our podcasts. The importance of keeping the human element of your marketing, even when AI is doing the initial work. Questions to ask Chat AI so we get useful information back. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ANDRÉA JONES: Instagram The Savvy Social Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Listeners To Leads Ep 53: Going Deep (instead of wide) with Your Podcast Content Proud member of the Feminist Podcasters Collective .
Thu, May 18, 2023
How to Overcome Perfectionism and be Consistent with Podcasting with Reshanda Yates
Perfectionism keeps so many people away from podcasting. They worry they can’t stay consistent or create content that’s ‘good enough’ to be put into the world. But everyone is capable of podcasting and this week, Réshanda Yates is here to tell you how to kick perfectionism to the curb and create awesome podcast content without stressing yourself out. This week, episode 100 of Listeners to Leads is about how to overcome perfection and be consistent with podcasting! Réshanda Yates is an author, educator, and host of the Ending Your Binge Eating podcast. She teaches women leaders, founders and CEOs how to stop emotional eating so they are in control of their food choices and lose weight so they feel more powerful and make the impact they know they are capable of. Réshanda delivers a thoughtful and comprehensive experience for her clients that pulls from her own recovery from emotional eating. She layers in important habits and subconscious reprogramming to fundamentally change how her clients see their relationship with food. In this episode of Listeners to Leads, Réshanda Yates shares the importance of setting aside dedicated time to batch your content and actionable steps you can take right now to overcome the feeling of needing to be perfect. Reshanda and I also chat about the following: Podcasting is a great way to share your voice without societal bias. How batching content is first and foremost about shifting your mindset away from perfection. The benefits of having a running content list to pull from. Batching isn’t an exact science - find a strategy that works for you! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH RÉSHANDA YATES: Instagram Facebook The Ending Your Binge Eating Podcast CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, May 11, 2023
How to Create Organic Podcast Growth in a Digital World with Roger Williams
Growing a podcast isn’t easy, especially when trying to grow with organic reach. How do you reach more listeners? Today, Roger Williams is here to talk about using niche interests and absolute authenticity to grow your audience. This week, episode 99 of Listeners to Leads is about how to create organic podcast growth in a digital world! Roger Williams, after 30 years in the youth development/teaching field, lockdown, and two heart attacks, quit his career to pursue a life devoted to finding joy in his life through a bucket list lifestyle. He started the Crossing It Off podcast to inspire and empower others to find joy in their lives by crossing items off his bucket list. A year and a half into producing the show it is ranked in the Top 10% of global podcasts and has been downloaded in 70 countries around the world. He used what he learned over that time to launch a second show with his life partner, Call the Bingewife, which reached the Top 10% status in its first month. In this episode of Listeners to Leads, Roger Williams is sharing the importance of creating community around things that bring us joy and actionable steps you can take right now to lean into your interests in podcasting. Roger and I also chat about the following: The importance of reaching a niche audience with your podcast. Podcasting is a long game, and you’ll learn a lot along the way. Tips for having a podcast with a co-host. Podcasters are inherently storytellers and are allowed to protect the story they’re trying to tell. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ROGER WILLIAMS: The Crossing It Off Podcast Call the Bingewife Podcast Call the Bingewife Facebook Group CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, May 04, 2023
Imposter Syndrome and Podcasting with Brittney Quinn
Every entrepreneur and business owner has had feelings of imposter syndrome before. When we’re starting our businesses, there are a lot of unknowns, and uncertainty can be scary. But today’s guest, Brittney Quinn is here to tell you why using your platform and privilege to do good is anything but, and how to change your negative belief systems. This week, episode 98 of Listeners to Leads is about imposter syndrome and podcasting! Brittney Quinn is the founder of PowHer, where she teaches executive women and corporations how to build a better table by enabling women to take control in their professional and personal lives. A Fortune 500 executive-turned-entrepreneur, Brittney hosts The PowHer House podcast, where you’ll hear what real and honest female success looks like; how women are working to create change in their personal and professional lives – without the fluff. In this episode of Listeners to Leads, Brittney Quinn is sharing the importance of listening to your own thoughts on your business and actionable steps you can take right now to dismantle imposter syndrome in your own life. Brittney and I also chat about the following: Basing your podcast around impact and value for your ideal customers. Showcasing your expertise and story on social media - you don’t have to hide it! Listening to your own intuition is more valuable than surrounding yourself with other people’s voices on how to run your business. Using your platform and privilege to defeat imposter syndrome. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH BRITTNEY QUINN: The PowHer House Podcast Website LinkedIn CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: The PowHer House Episode 26: Debunking the Term Imposter Syndrome Listeners to Leads Episode 97: Repurpose Past Podcast Content Using SEO Strategy with Erin Ollila
Thu, April 27, 2023
Repurpose Past Podcast Content Using SEO Strategy with Erin Ollila
SEO is more important now than ever before and that won’t be changing any time soon. But podcasters often forget to emphasize SEO when putting their content out into the world. What if you could take the contest you already have and optimize the SEO to improve traffic to your podcast? That’s exactly what Erin Ollila is here today to talk about. This week, episode 97 of Listeners to Leads is about repurposing past podcast content using SEO strategy! Erin Ollila is a conversion copywriter, copy coach, and word slinger. She believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find Erin hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends. In this episode of Listeners to Leads, Erin is sharing the importance of utilizing search engines on podcast directory sites and actionable steps you can take right now to get more traffic by repurposing content. Erin and I also chat about the following: Lessons Erin has learned from podcasting and her business. Podcasting as a means of reflection on yourself and the skills you learn. What podcasters need to know about SEO - and how it should be implemented. Increasing your podcast traffic by repurposing content with SEO in mind. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ERIN OLLILA: Instagram Talk Copy To Me podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Listeners to Leads: Three Ways to Repurpose Your Podcast Content Listeners to Leads: 14 Ways to Repurpose Your Podcast Content Proud member of the Feminist Podcasters Collective .
Thu, April 20, 2023
How to Design Eye-Catching Podcast Graphics with Lauren Felter
While podcasts are mainly an audio experience, graphics still play an important role. Cover art is the first thing your potential listeners' experience of your show, and social media graphics keep your show top-of-mind. Whether you’re an experienced designer or a total beginner, Lauren Felter has tips this week on making graphics that align with your show and draw people in. This week, episode 96 of Listeners to Leads is about how to design eye-catching podcast graphics! Lauren Felter is the designer and educator that non-designers love. With over 12 years of branding and web design experience, Lauren created stellar designs that attract her clients' ideal prospects and teaches others how to do the same. In this episode of Listeners to Leads, Lauren is sharing the importance of bold and clear podcast graphics and actionable steps you can take right now to create eye-catching graphics without all of the stress. Lauren and I also chat about the following: It’s okay to take a break from podcasting or end a show if it no longer aligns with you. Good design does more than just look good, it converts people. Listeners know they’re listening to podcasts (get rid of the microphone icon!). Canva is great, but you HAVE to go further than just changing colors on a template. To work with Lauren or check out her Create with Confidence course, head to her website https://felterunfiltered.com/ . Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH LAUREN FELTER: LinkedIn Instagram Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, April 13, 2023
Updates on YouTube and Podcasting with Sarah Conard
Over the past month, YouTube came out with its big push for bringing more podcasts to the platform with YouTube podcasts. While this doesn’t mean anyone and everyone should slap their podcast onto YouTube, there are some things that you can do to utilize this update and reach new audiences. This week, episode 95 of Listeners to Leads is about updates on YouTube and podcasting! Sarah J. Conard is a YouTube strategist, video editor, and all-around online content enthusiast. With a background in both marketing and theatre, she strives to provide women with the tools and tips they need to look great, sound great, and create content to their fullest potential. Sarah also has the distinct privilege of being part of Alesia's team! In this episode of Listeners to Leads, my guest Sarah Conrad shares the importance of tailoring your conversations to where your audience is consuming your content and what you need to know to have a good-quality video podcast. Sarah and I also chat about the following: The overall do’s and don’ts of putting your podcast on YouTube. The 3 tiers of video podcasting. Everything you should consider as it applies to having a high-quality video podcast. At the end of the day, it comes down to the intentionality of your podcast as a hobby podcast vs. a podcast that acts as a lead-generating tool is going to have completely different things to think about. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH SARAH CONARD: Instagram CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Riverside.fm Descript The Goulet Pen Company YouTube Proud member of the Feminist Podcasters Collective .
Thu, April 06, 2023
The Truth about AI and Podcasting
ChatGPT and the future of AI have been on everyone’s minds lately. With the number of AI tools on the market increasing every day, you’re probably wondering if it’s worth looking into to help you produce your podcast! This week, episode 94 of Listeners to Leads is about the truth about AI and podcasting! In this episode of Listeners to Leads, I’m sharing the importance of keeping your voice in your shop notes and actionable steps you can take right now to utilize AI in your podcasting to save you time. I also chat about the following: AI-powered podcasts are NOT completely created by AI. Ways to utilize AI in your podcast creation. The AI tools the Galati Media team uses on a regular basis. Why you shouldn’t rely on ChatGPT to write your episodes. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Podcastle.ai Blog post Otter.ai HeyFriday.ai Descript Proud member of the Feminist Podcasters Collective .
Thu, March 30, 2023
Monetizing a Podcast with Digital Courses with Jono Petrohilos, Host of Course Creator Community Podcast
Digital courses are an excellent way to monetize your podcast but are often overlooked. But if you have the right strategy in place and a community that like your content, you can create a digital course using your podcast. This week, episode 93 of Listeners to Leads is about monetizing a podcast with digital courses! Jono Petrohilos is the co-founder and director of Fitness Education Online, one of Australia's largest online course providers for Personal Trainers. He sells over $1,000,000 worth of online courses yearly and has been awarded the Australian Fitness Industry Educator of the Year multiple times. He now also helps other professionals create and sell online courses with his free Facebook Group and Podcast - the Course Creator Community. In this episode of Listeners to Leads, Jono is sharing the importance of not creating a course too quickly and actionable steps you can take right now to create courses your target audience is actually looking for! Jono and I also chat about the following: The importance of naming your course (and podcast!) in a searchable way. How Facebook groups provide an excellent starting point for course creation. Using your podcast to build rapport with potential course collaborators. Podcasting is not just about the numbers - it’s about the connection you build with your community Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH JONO: LinkedIn Instagram Podcast Facebook CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, March 23, 2023
How To Position Yourself An Authority In Your Field with Jocelyn Chong
Over 70% of entrepreneurs say that they struggle when it comes to networking. There are lots of ways to market yourself better and establish yourself as an authority in your industry. One way you may not have thought of? Your podcast! This week, episode 92 of Listeners to Leads is about how to position yourself as an authority in your field! Jocelyn Chong is a Networking Specialist, Keynote Speaker, Multi-Award Winner, Four Time #1 International Best Selling Author, and Founder of Magnetic Networking Accelerator. She empowers ambitious entrepreneurs and professionals to learn and master the art of intentional networking to accelerate their growth and break through the glass ceiling. In this episode of Listeners to Leads, Jocelyn is sharing the importance of finding your passions and actionable steps you can take right now to start using podcasting as a networking tool. Jocelyn and I also chat about the following: People change - and your podcast branding can change along with you. Why entrepreneurs struggle with networking and what you can do to make it easier. How to show up as an authority in your field in networking situations. Passion is a key ingredient to what you do, and what you can do to find your passion. To book a free 45-minute Gap Analysis Call with Jocelyn, check out her website! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at www.listenerstoleads.com CONNECT WITH JOCELYN: LinkedIn Instagram Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, March 16, 2023
How to Optimize Your Podcast for Greater Visibility with Joe Rockey
Growing your podcast audience can seem like a challenge, but there are tools and strategies that can make it easier. Today’s guest has two distinctly different podcasts and shares his strategies to help you grow your show! This week, episode 91 of Listeners to Leads is about how to optimize your podcast for greater visibility! In this episode of Listeners to Leads, Joe Rockey is sharing the importance of organic traffic to your podcast and actionable steps you can take right now to improve your podcast visibility. Joe and I also chat about the following: The relationship dynamics of a co-hosted podcast. How organic growth will get you found when you start out. Titles and chapter markers are your best friends. Resources you can use to make your optimization go more smoothly. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at https://alesiagalati.com/podcast/ Links mentioned in today’s show: Isitwp Headline Analyzer Otter.ai Transcription (Referral Link) Tubics CONNECT WITH JOE ROCKEY: Website Father and Joe on Apple Podcasts Local Football Flavor on YouTube CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, March 09, 2023
Podcast Listening And Cognitive Function with ST Rappaport
The way our brains work plays a huge role in our daily lives, from our ability to start projects to the way we prefer to process information. And because every person’s brain works differently, knowing how your own brain works is the key to growing in all areas of your life, and even your podcasting! This week, episode 90 of Listeners to Leads is about podcast listening and your cognitive functions! In this episode of Listeners to Leads, ST Rappaport is sharing the importance of knowing how your brain absorbs information best and actionable steps you can take right now to switch from a fixed mindset to a growth mindset. ST and I also chat about the following: Speaking as the expert on your own show instead of just interviewing others. How being a guest on other people’s podcasts can be more beneficial than having guests on your own show. Some brains work better with podcasts, but how do you reach those who don’t? Utilizing TikTok and short-form video content as an introduction to your podcast. A growth mindset is important in podcasting, but it doesnt always happen right away! Take time to work on your mindset, and you’ll see improvements in no time. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads at https://alesiagalati.com/podcast/ CONNECT WITH ST: Instagram Podcast Website TikTok CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, March 02, 2023
Are Your Podcast Ads Actually Working For You?
Podcast ads are a wonderful tool for getting more clients in your business, but only if you have a strategy that makes them the most effective, they can be. For an ad to be effective, it needs to be aligned with the goals you have for your podcast. This week, episode 89 of Listeners to Leads is about making ads on your podcast work for you! In this episode of Listeners to Leads, I’m sharing the importance of using the right type of ads for your podcast audience and actionable steps you can take right now to give your audience the resources they need to work with you, turning those listeners into leads for your business. I also discuss the following: The best place to put ads in your podcast. What types of ads make the most sense for your podcast. Pros and cons of having other people’s products and services promoted on your show. The strategy behind promoting your services on your show. To schedule your strategy session before prices go up, go to alesiagalati.com/strategy-session ! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, February 23, 2023
Setting Achievable and Measurable Podcast Milestones
You’ve been working hard on your podcast, it’s time to celebrate! Very few podcasts make it to major episode milestones, so it’s important to mark the occasion. But what moments should you be celebrating? This week, episode 88 of Listeners to Leads is about setting achievable and measurable podcast milestones! In this episode of Listeners to Leads, I’m sharing the importance of celebrating your milestones in podcasting and actionable steps you can take right now to measure your growth and success in podcasting! I also chat about the following: Downloads are great, but they aren’t the only metric to follow. Strategy is the key to longevity and success in podcasting. The importance of getting data on active podcasts. The milestones to celebrate, and why you should not be celebrating alone! If you’re hitting a podcast milestone in the coming month, don’t forget to send me a DM so we can celebrate together! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Links mentioned: Reddit thread Episode 23: How to Create a Podcast Launch Plan CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, February 16, 2023
Developing Your Voice in Podcasting with Christina Carlson
You have a unique voice and perspective, and there’s room in podcasting for you. Yes, you. This week, episode 87 of Listeners to Leads is about finding and developing your voice in podcasting! In this episode of Listeners to Leads, Christina Carlson is sharing the importance of being your authentic self on your podcast. Christina and I also chat about the following: How a polarizing podcast title helps you find the best audience for you. Showing up to your podcast as a way of showing up for relationships. Little ways to start sharing your voice publicly. Being true to yourself (and doing market research!) Skills you build while podcasting. There are a lot of reasons for starting a podcast, but remember: “I have really great thoughts and conversations, and I think other people need to hear them” is one of the best. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH CHRISTINA: Instagram Bitches, Witches, and Queers podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, February 09, 2023
Creating Your One-Hour Marketing Plan with Mallory Schlabach, CEO of The GirlBoss Agency
Marketing is essential to growing our businesses, but creating a marketing plan often takes up more time than it should. This week, episode 86 of Listeners to Leads is about how to create a one-hour marketing plan! In this episode of Listeners to Leads, Mallory Schlabach and I share the importance of breaking down marketing into manageable pieces and actionable steps you can take right now to grow your podcast and supercharge your business. Mallory Schlabach and I also chat about the following: What ‘visibility’ means for different businesses. The volatility of social media and other ways to build community. Alternative ways to utilize podcasts in your business. Content repurposing to promote your podcast and speed up your marketing planning. Remember, you don’t have to be everywhere, doing everything all the time. What matters most is doing what you can do and being consistent! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH MALLORY SCHLABACH: Facebook Instagram Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, February 02, 2023
How to Create a Book Featuring Your Podcast Guests with Mike Capuzzi
I talk on the podcast all of the time about repurposing your podcast episodes into additional content and creating a book is not only a great way to extend the reach of your content but to continue building collaborative relationships with your guests. This week, episode 85 of Listeners to Leads is about how to create a book featuring your podcast guests! In this episode of Listeners to Leads, my guest Mike Capuzzi shares how you can use a book to market yourself, differentiate yourself from competitors and get people to know, like, and trust your business. We also discuss actionable steps you can use to create your own bite-sized book to funnel people toward your offering. Mike and I also chat about the following: What direct response marketing is. Where to start in determining if a “Shook” (short helpful book) is right for you. How business owners can turn their podcast content into a book. An extremely lucrative idea to continue your collaboration with past guests. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH MIKE CAPUZZI: MikeCapuzzi.com Shook Magic Kit Freebie The Author Factor Podcast BiteSizedBooks.com Mike’s Books Dog Joy by Caroline Capuzzi CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, January 26, 2023
Using Podcast Guesting to Attract New Clients with Julie Fry
We all, as business owners, burn out our email lists, personal networks, and social media following, so going on podcasts gives us an opportunity to reach a new audience and introduce them to our own podcast or the products or services we provide. This week, episode 84 of Listeners to Leads is about using podcast guesting to attract new clients! In this episode of Listeners to Leads, my guest Julie Fry shares the importance of tapping into other people’s audiences to turn their listeners into your leads and actionable steps you can take right now to DIY or seek some help when it comes to pitching yourself as a guest on podcasts! Julie and I also chat about the following: Why podcast pitching is so important when it comes to attracting new clients. The Dos and Don’ts of podcast pitching. Julie’s framework and key skillsets that lead to a successful pitch. Tips for tracking your guest appearances to use as data points. Fostering a relationship with the host by finding ways to continue supporting one another even after the episode airs. Podcast pitching maintains the engine of getting you in front of new audiences and increases your potential to turn those listeners, alongside your own, into leads. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH JULIE FRY: Website Be the Best Guest Checklist LinkedIn- Julie Fry LinkedIn- Your Expert Guest IG- Your Expert Guest Facebook- Your Expert Guest CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership Proud member of the Feminist Podcasters Collective .
Thu, January 19, 2023
Podcasting in 2023 for your Business with Lisa Zawrotny and Emily Aborn
If you’re interested in starting your own podcast, guesting on someone else’s podcast, or just wanting to know more about the podcast industry itself, there’s no better way than to gain insight from the people who’ve had their own share of experiences, obstacles, and successes along the way. This week, episode 83 of Listeners to Leads is advice and insight from 3 experienced podcasters! In this episode of Listeners to Leads, I’m joined by my dear friends Lisa Zawrotny and Emily Aborn to share our tips and advice based on our experiences with our own podcasts as well as sharing framework strategies you can use to find success on your own podcasting journey. Emily, Lisa and I also chat about the following: Our biggest podcasting lessons learned that came out of 2022 and how we plan to apply these lessons as we enter into 2023. Motivation and direction for those looking to put themselves out there and be a guest on other people’s podcasts. Setting realistic expectations around what it takes to start and remain consistent with your podcast. How to know if podcasting is the right fit for you- before you even start. Actionable steps to pitch yourself like a pro. Your podcast is unique to you and your audience. Don’t be afraid to put yourself out there, experiment with new things, and stick to what works for YOU. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH LISA ZAWROTNY: Positively Living Podcast Instagram Website CONNECT WITH EMILY ABORN: She Built This Podcast Website Instagram CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, January 12, 2023
Podcasting for Introverts with Katherine Mackenzie-Smith of the Emerge + Expand Podcast
Introverts thrive with one on one conversations so a podcast is a great way to naturally share the things they are passionate about with people that align with their values in a way that feels the most comfortable to them. This week, episode 82 of Listeners to Leads is about podcasting for introverts! In this episode of Listeners to Leads, my guest Katherine Mackenzie-Smith shares how podcasting can be a fantastic place for introverts to build connection and showcase their expertise in a way that feels genuine and actionable steps you can take right now to connect with potential guests in a way that feels natural. Katherine and I also chat about the following: The lessons Katherine learned from her first podcast that has led to the success of her current podcast. Our (somewhat differing opinions) on this idea that everyone should start a podcast. How podcasting can be used as a strategy for introverts to make connections with others with similar interests or potential clients. An underutilized strategy for introverted podcasters to connect directly with their ideal clients. At the end of the day, your podcast is about you sharing the things you’re passionate about, so whether you’re an introvert or an extrovert, if podcasting feels right for you there’s something to be said about that. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH KATHERINE MACKENZIE-SMITH: Website Emerge and Expand Podcast Instagram Facebook- Katherine Mackenzie-Smith Coaching Facebook- Introvert-Friendly Business CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership Proud member of the Feminist Podcasters Collective .
Thu, January 05, 2023
Three Ways to Repurpose Podcast Content
As business owners and podcasters, we are busy, and everything on our plate can add up and feel overwhelming. It is super important to repurpose the content we’ve put time and effort into so that we can work smarter, not harder. This week, episode 81 of Listeners to Leads is aboutthree ways to repurpose podcast content! In this episode of Listeners to Leads, I’m sharing examples of ways I have in the past and am planning in the future to repurpose the content I’ve already put in the work creating and how you can steal my ideas and do the same. The three ways I cover that you can use to repurpose your podcast content are: Repurposing your podcast content into social content (& ideas to get you started). Turn your content into more episodes by going deeper with your topics. Use your podcast episodes to create supplemental content for your clients, audience, membership, and course participants. You’re already putting so much time, money, and effort into creating content for your podcast, so you may as well make the most of it and reduce your mental load in the process. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! PODCAST EPISODES MENTIONED: 14 Ways to Repurpose Your Podcast Content Using Your Podcast as Supplemental Content in your Business Going Deep (Instead of Wide) With Your Podcast Content The Future of Podcasting Proud member of the Feminist Podcasters Collective .
Thu, December 29, 2022
Showing up Consistently for your Podcast Community with Paul Levitin of The Happy Healthy Human
A podcast is often an extension of ourselves, and sometimes we get this boxed-in feeling like we can’t get deeper with our message or narrow down the kinds of content we’re creating, but we’re here to tell you that it is possible, and this is your sign to do it. This week, episode 80 of Listeners to Leads is about showing up consistently for your podcast community! In this episode of Listeners to Leads, my guest Paul Levitin shares why it is important to remain consistent and play the long game of podcasting to get the results you’re looking for. He also shares that when you start talking about the things you enjoy and are in alignment, your audience will be able to hear that in your voice and build trust with you as a professional. Paul and I also chat about the following: Paul’s process of shifting the style of his podcast to realign with his values and priorities while still appealing to the same audience. Using your backlog of podcast episodes as an evergreen resource for commonly asked questions. Busting the myth that giving away valuable content will create an audience of DIYers, when oftentimes it makes you more appealing to work with. Turning your listeners into leads by using your podcast as part of the larger funnel. How to find guests that align with your podcast and the type of content your audience is looking for. Like everything in life, consistency is the key to success in podcasting. If you consistently show up in front of your audience with valuable content, you’re going to find success. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH PAUL LEVITIN: Podcast Instagram TikTok LinkedIn CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership Proud member of the Feminist Podcasters Collective .
Thu, December 22, 2022
The Future of Podcasting with Todd Cochrane, CEO of Blubrry Podcasting
Compared to the early years of podcasting, there is now so much less of a barrier to entry regarding tech skills and cost to start. What remains the same is the amount of consistency and work that goes into making a truly valuable show. This week, episode 79 of Listeners to Leads is about the future of podcasting! In this episode of Listeners to Leads, my guest Todd Cochrane shares his wealth of knowledge of the past, present, and future landscape of podcasting and actionable steps you can take right now to use your podcast as a tool to achieve the goals you’ve set out for your brand. Todd and I also chat about the following: How Blubrry helps their customers build their podcasts on their own brand and provides integrations that make the technical part of podcasting simple. Getting super clear on the goals of your podcast and tailoring your content to meet those goals. How to avoid getting caught up in the numbers game and respect your audience by giving them the focus and attention they deserve. What podcasting looked like when Todd started 18 years ago and how it has shifted into what it is today. Todd’s take on the future of podcasting and the rise in short-form content. Most people who start a podcast underestimate the work of creating a successful show and quit before 7 episodes. The truth is, if you’re willing to put in the work and genuinely create the content your audience wants, you’ll see the results you’re looking for. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH TODD COCHRANE: Blubrry LinkedIn todd@blubrry.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, December 15, 2022
Why is Podcast Quality so Important?
If you’ve listened to this podcast before, you know I talk all the time about the importance of having quality content and audio for your podcast. As the industry is growing, this is only becoming more imperative when it comes to showing up and providing value for your audience. This week, episode 78 of Listeners to Leads is about why podcast quality is so important! In this episode of Listeners to Leads, I’m sharing the importance of taking the quality of your podcast seriously and actionable steps you can take right now to improve the quality of your podcast and stand out to your ideal listener. I also chat about the following: Creating good quality content to show up as a thought leader in your space. Taking the pressure off of yourself to have a continuously producing show and how to know if a limited series is more your speed. 3 Steps you can take to improve the quality of your podcast audio. My thoughts on automated editing services. It’s okay if your past content doesn’t reflect what I am talking about because you can start fresh. I encourage you to use this information and really hone in on re-engaging your audience and focusing in on increasing the quality of your podcast as we head into the new year. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership LINKS MENTIONED IN THIS EPISODE: Ep 22: Creating a Quality Podcast Ep 34: Tips for Better Podcast Audio Quality with Lisa Zawrotny Proud member of the Feminist Podcasters Collective .
Thu, December 08, 2022
Creating a Podcast for your Community with Krista Lockwood
The trends are shifting away from chasing big numbers and followers to focusing more on having a solid and engaged community that shows up consistently for you and the content you’re creating. This week, episode 77 of Listeners to Leads is about creating a podcast for your community! In this episode of Listeners to Leads, my guest Krista Lockwood shares how she started her podcast imperfectly as a direct response to the feedback of her community and actionable steps you can take right now to create a podcast that both works for you and your audience. Krista and I also chat about the following: Quick tips on how to optimize your podcast for SEO to reach your target audience. Lessons learned when it comes to growing your community and ultimately, your podcast listenership. Knowing your audience so that you can tailor your podcast to reflect the content they are looking for while speaking directly to them and their needs. How to keep your Facebook group engaged despite the changing algorithms. Staying consistent with your content - predictability is not a bad thing! You’re not going to find success in replicating what someone else is doing for their audience. Instead, you need to figure out the wants and needs of the audience that is unique to you. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH KRISTA LOCKWOOD: Website Facebook Instagram CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership EPISODES MENTIONED: SEO for Podcasts [Tech Tips Series] Going Deep (Instead of Wide) With Your Podcast Content Proud member of the Feminist Podcasters Collective .
Thu, December 01, 2022
Being Strategic with your Podcast Content with Casey Gromer
Like anything, there are so many strategic decisions you can make when it comes to your podcast content, but unless you know your goals, you could be making content that is misaligned with what your audience is looking for. This week, episode 76 of Listeners to Leads is about being strategic with your podcast content! In this episode of Listeners to Leads, my guest Casey Gromer shares how each component of her podcast is intentionally designed and tailored towards her goal and mission and actionable steps you can take right now to align your content with where you want your podcast to go. Casey and I also chat about the following: Using the frameworks of your business and your podcast content to create an endless feedback loop of supplemental, valuable information. 2 Reasons why Casey gives away so much information on her podcast. Using the frameworks of your business to create podcast content your listeners will find valuable. Carrying your podcast content and strategies over to social media to make the most of your content Keeping your listeners front of mind when it comes to the guests and topics you highlight on your show. We all want to go viral and be that popular podcast but at the end of the day, you’re not going to have good podcast if you don’t have something you stand for. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH CASEY GROMER: LinkedIn Female Founders Breaking Boundaries Podcast Work with Casey Gromer! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership EPISODES MENTIONED: Listeners to Leads: How to Choose a Podcast Format Listeners to Leads: Going Deep (Instead of Wide) With Your Podcast Content Listeners to Leads: Using Your Podcast as Supplemental Content in your Business Female Founders Breaking Boundaries: Why You Need
Thu, November 24, 2022
Tracking and Understanding your Podcast Metrics with Danielle Hayden
There are countless metrics you can track and different strategies to take based on your podcast goals, however, if you’re not clear on what those goals are, you’re going to be tracking the wrong metrics and feel like you’re failing- especially if you’re playing the comparison game. This week, episode 75 of Listeners to Leads is about tracking and understanding your podcast metrics! In this episode of Listeners to Leads, my guest Danielle Hayden shares the importance of understanding what your goals are as a podcaster and actionable steps you can take right now to use your podcast metrics to make strategic decisions to bring you closer to those goals. Danielle and I also chat about the following: Finding your voice through guesting on other podcasts before starting your own. Tailoring your scorecard to track metrics based on the goals you have set for your podcast. How to use those metrics to make better, more strategic decisions for your podcast. How long you should wait before looking at your metrics and once you start, how often you should be checking in on them. Stop looking at your metrics and your numbers as a sign of success or failure, but rather a lesson as to what is working and what might need to be changed. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH DANIELLE HAYDEN: Kick Start Accounting Podcast Scorecard Entrepreneur Money Stories Podcast Facebook Instagram Twitter CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED IN THIS EPISODE: Listeners to Leads: Using Podcast Listening Statistics to Make Better Decisions Proud member of the Feminist Podcasters Collective .
Thu, November 17, 2022
Using Your Podcast as a Thought Leadership Platform
Thought leadership is really about creating value and sharing knowledge around your area of expertise. Still, even more than that, it’s about taking a stand that may be different than others that allows you to separate yourself from other experts in your field. This week, episode 74 of Listeners to Leads is about using your podcast as a thought leadership platform! The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads. In this episode of Listeners to Leads, I’m sharing some powerful thought leadership statistics you should know and how you can use podcasting as an unsaturated platform to share your innovative new ideas that go against the flow of the conversation being held in your industry. I also chat about the following: What is thought leadership in the first place. Why thought leadership is important when it comes to creating brand awareness. How setting yourself up as a thought leader puts you front of mind for potential clients looking for connection in someone that can solve their unique problem. Why a podcast is the perfect platform to get your thought leadership out into the world. A podcast is a perfect platform for you to share your knowledge, educate your audience, show up with authentic thought leadership, as well as create a strong brand awareness for yourself. So even if you’re not using your podcast to generate direct leads, as a thought leader, you are doing so much more that will impact how your audience views you compared to others in your industry. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership LINKS MENTIONED IN THIS EPISODE: Listeners to Leads: The Future of Podcasting The New York Times: 22 Powerful Thought Leadership Statistics Leaders Should Know in 2022 Proud member of the Feminist Podcasters Collective .
Thu, November 10, 2022
15 Ways to Improve your Podcast Results Today
If you’re using your podcast to bring in leads for your business, but you’re not seeing the results you hoped for, don’t give up! There are strategies you can implement today to get the podcast results you want. In this week’s episode 73 of Listeners to Leads, I’m sharing 15 ways to improve your podcast results today! The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads. In this episode of Listeners to Leads, I’m sharing that while improving your podcast does take some strategy, and it doesn’t all have to be done at once. I encourage you to choose just 3 things from my list to start focusing on today. In no particular order, the 15 ways to improve your podcast results that I cover in this episode include: Perfect the quality of your audio. Take your time while recording. Niche down OR niche down even further. Share your podcast everywhere. Plan out your podcast content. Talk about things that are interesting to you. Have interesting guests on your show. Share relevant information. Tell your audience where they can connect with you. Listen to other people’s podcasts to see what's working and what's not. Pay attention to the criticism that comes. Have podcast goals Repurpose your content. Optimize for SEO. Use templates, checklists, and outlines to help you stay on track with your content. I look forward to hearing which strategies you chose to focus on and what your results were! Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership EPISODES MENTIONED IN THIS EPISODE: Going Deep (Instead of Wide) With Your Podcast Content How to Organize and Plan Your Podcast Content 14 Ways to Repurpose Your Podcast Content 5 Strategies to Never Run
Thu, November 03, 2022
The Future of Podcasting
The future of podcasting is not going to be about the numbers and the downloads but rather about connecting with your audience and actually creating content they want and enjoy. This week, episode 72 of Listeners to Leads is about the future of podcasting! The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads. In this episode of Listeners to Leads, I’m sharing my predictions on what we can expect for podcasting in 2023 specifically for business owners and how you can use these trends to continue generating leads, growing your business, and establishing authority in your industry. I also chat about the following: The reasons people start listening, stop listening and the top ways that people discover their favorite podcasts. Current stats on who is listening to podcasts and their listening habits. The 4 things I see playing a factor into the future of podcasting and 1 trend I don’t expect to see continuing. Podcasting is not going anywhere. If anything- the number of listeners is going to increase so stay the course and you’ll find success. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership LINKS MENTIONED IN THIS EPISODE: Pod Pros- Who Will Be Listening to Podcasts in 2023 and Beyond Buzzsprout Podcast Statistics Statistia Triton Digital Edison Research Proud member of the Feminist Podcasters Collective .
Thu, October 27, 2022
Putting your Audience First with Tarek Hossain of The S Factor
As podcasters, we have to remember that the content we create is, first and foremost, for our audience. When it comes to picking our format, deciding on what content to create and choosing guests, it is important that we do so through an audience-centered lens. This week, episode 71 of Listeners to Leads is about putting your audience first! The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads. In this episode of Listeners to Leads, my guest Tarek Hossain shares what a video-centered podcast looks like from a planning, content, and guest perspective and actionable steps you can take right now to make sure that the value and guests you are bringing onto your podcast are in alignment with the outcome you want for your audience. Tarek and I also chat about the following: How Tarek’s accidental YouTube growth lead to his video-first podcast strategy. Giving yourself permission to start messy just as long as you start something. Keeping your audience front of mind when it comes to choosing guests. Tips and advice for pitching to high-profile guests. The art of strategically following up on guest pitches. When you make decisions for your podcast with your audience front of mind, you’ll start to see that reflected back to you in growth and community. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH TAREK HOSSAIN: YouTube Instagram TikTok CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership Proud member of the Feminist Podcasters Collective .
Thu, October 20, 2022
Behind the Scenes of a Podcast Rebrand with Lisa Zawrotny
When you start a podcast, you create your brand based on where you are at the moment, but as you grow, it is important that your brand remains authentic to you and is able to grow with you. This week, episode 70 of Listeners to Leads is about the behind-the-scenes of a podcast rebrand. The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads. In this episode of Listeners to Leads, my guest Lisa Zawrotny shares the importance of keeping your brand in alignment as you grow and actionable steps you can take right now to do an intentional soft re-brand of your podcast to refresh where needed while remaining familiar to your audience. Lisa and I also chat about the following: Allowing your podcast and branding to grow with you. How long you should wait before making changes to your branding. The few things Lisa changed in her own soft re-brand. How a refresh changes your perspective and excitability to share what you’re doing. Questions to ask yourself to keep your brand aligned with your mission. What you’re trying to create is consistency, and that’s the consistency in showing up, the quality of your content and your intentions. How you deliver that content can be flexible because, after all, it’s your podcast. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! CONNECT WITH LISA ZAWROTNY: Website Podcast Instagram CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership LINKS MENTIONED IN THIS EPISODE: Tips for Better Podcast Audio Quality with Lisa Zawrotny How to Plan an Interview Podcast with Lisa Zawrotny Your Mental Health is More Important than a Podcast Proud member of the Feminist Podcasters Collective .
Thu, October 13, 2022
Creating a Podcast Community with Cristin Downs of The Notable Woman
The great thing about online communities is that when people see something they like or something that resonates with them, they want to engage further or discuss a topic, which is why podcast communities have such an appeal and have done so well. This week, episode 69 of Listeners to Leads is about creating a podcast community! The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads. In this episode of Listeners to Leads, my guest Cristin Downs shares how podcast communities can connect people through a common thread and actionable steps you can take right now to create a community you’re interested in being part of on a platform that works best for you. Cristin and I also chat about the following: The driving force behind Cristin’s community. Niche vs. wide-ranging groups and the benefits of both. Matching your own energy and creating boundaries when setting up your community. How to tell if your group is not working for you. What to consider when deciding to make the transition from hosting on Facebook to a different platform. Being curious and experimental while remaining intentional. It is so essential for you to match your own energy and create something you want to be part of and participate in, or you’ll end up creating something you try to avoid. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! CONNECT WITH CRISTIN DOWNS: Facebook Instagram Website Group CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership Proud member of the Feminist Podcasters Collective .
Thu, October 06, 2022
Podcasting and PR for Authors with Dana Kaye of Kaye Publicity
Readers are risk-averse. They want to know when they purchase a book if it is something they are interested in and is worth their time and money. Now more than ever, readers are using recommendations from social media and podcasts to make their book-buying decisions. This week, episode 68 of Listeners to Leads is about podcasting and PR for authors! The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads. In this episode of Listeners to Leads, my guest Dana Kaye shares the value in using evergreen marketing like podcasts and actionable steps you can take right now to guest on podcasts, build trust with the listeners, and increase your book sales. Dana and I also chat about the following: The difference between marketing and PR and how they work in tandem with one another. How marketing and PR has shifted over the years to keep up with the ways in which people are seeking recommendations. The impact that podcasting has on book exposure. The immense level of trust that podcasters hold with their audience and in their recommendations- and how easily this trust can be broken when not used appropriately. Touching on which type of authors would benefit from having their own podcast and which type of authors should stick to guesting on others. Podcasts, like books, are evergreen. If you appear on a podcast today, the traction you receive from that one podcast might continue to benefit you for years to come. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH DANA KAYE: Website Podcast CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership LINKS MENTIONED IN THIS EPISODE: Listeners to Leads: Is Launching a Podcast Right for You? Listeners to Leads: How to Choose a Podcast Format Proud member of the Feminist Podcasters Collective .</p
Thu, September 29, 2022
The #1 Way to Grow Your Podcast Show
There are plenty of strategies out in the world for growing your podcast show, but there are only a few that will get you quick results and guaranteed listeners. That’s what we are going to talk about today. This week, episode 67 of Listeners to Leads is about the number one way to grow your podcast show! The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads. In this episode of Listeners to Leads, I’m sharing the importance of being strategic with the podcasts that you pitch and actionable steps you can take right now to get started. I also chat about the following: Where most people get messed up around pitching to be on a podcast. Step by step on pitching yourself to other people’s podcasts. How to come up with the things you need to add to the pitch. Some out-of-the-box strategies to get more downloads. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership LINKS MENTIONED: Should you have a podcast? Proud member of the Feminist Podcasters Collective .
Thu, September 22, 2022
Double your Downloads by Podcast Guesting with Barb Nangle
There ends up being this alignment that comes when you connect with people very authentically and guesting on podcasts is a fantastic way to make these connections while appealing to similar audiences to your own. This week, episode 66 of Listeners to Leads is about doubling your downloads by podcast guesting! The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads. In this episode of Listeners to Leads, my guest Barb Nangle shares the benefits of guesting on other podcasts and actionable steps you can take right now to be strategic about who you’re connecting with and whose audiences you’re putting yourself infront of. Barb and I also chat about the following: How Barb found podcasts to guest on that were in alignment with her own content. What to look at/ consider when determining which podcasts you want to pitch to be on. Getting past the fear of asking others to guest on your show. Cultivating relationships in the podcasting space and taking that connection outside of the podcasting realm onto other social media platforms. Building relationships is the first step to getting anything done in this world. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH BARB NANGLE: Facebook Instagram Work with Barb! “6 Weeks to Better Boundaries with Barb” online course BetterBoundarieswithBarb.com Membership Community, Secure, Loved & Brave CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership LINKS MENTIONED IN THIS EPISODE: Listeners to Leads: Leaning Into Your Calling with Barb Nangle Listeners to Leads: Going Deep (Instead of Wide) with Your Podcast Content <a href='https://www.facebook.com/groups/234007
Thu, September 15, 2022
Adding a Subscription Model to your Podcast
You may have seen Apple promoting their subscription-based podcast model and wondered if this was the right move for your podcast or if another subscription model is a better fit. This week, episode 65 of Listeners to Leads is about adding a subscription model to your podcast! The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads. In this episode of Listeners to Leads, I’m sharing the importance of using your statistics to determine if a subscription model is right for you and where you should host it and actionable steps you can take right now to give you audience equal access to your exclusive content. I also chat about the following: What Apple Podcast’s subscription model looks like and if and when you might consider using it. How you can leverage your audience across all listening platforms into one community- without excluding anyone. Other platforms you can use to create exclusive content for your audience. Things to consider including in your subscription model. Looking at different subscription or membership platforms is going to help you be able to create a space and community where you can share your exclusive content with your audience without keeping some of them from getting access to it, which sounds like a win-win to me. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership LINKS MENTIONED IN THIS EPISODE: Patreon MemberSpace Podia Member Vault Proud member of the Feminist Podcasters Collective<
Thu, September 08, 2022
Selling Authentically On Your Podcast with Nikki Rausch of Your Sales Maven
In order to turn your podcast listeners into leads, you have to figure out how evoke the feeling of what it is like to work with you into the content you’re creating for your podcast. This week, episode 64 of Listeners to Leads is about selling authentically on your podcast! The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads. In this episode of Listeners to Leads, my guest Nikki Rausch shares the importance of using your podcast as an extension of your brand in how you show up for your clients and actionable steps you can take right now to be specific and intentional about what you’re selling and how you’re selling it on your podcast. Nikki and I also chat about the following: Why you SHOULD give away your secret sauce. How Nikki’s various podcast formats paint the picture of what it would be like to work with her. Using storytelling and dynamic content to get your audience to take that next step in working with you. A lesson we can take from Costco when it comes to selling on your podcast. Keeping in mind your audience’s convincer strategy when planting the seeds about your product or service. You have to continuously plant seeds in different ways before your audience will even start considering your offer. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH NIKKI RAUSCH: Website Instagram Podcast Closing the Sale Ebook CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership LINKS MENTIONED IN THIS EPISODE: Listeners to Leads: How to Choose a Podcast Format Listeners to Leads: Podcasting Content, Systems, and Processes with Emily Aborn Listeners to Leads: 6 Mistakes Podcasters Make that are Costing Them Leads <
Thu, September 01, 2022
Using Podcast Listening Statistics to Make Better Decisions
When looking at your podcast listening statistics, you’re going to want to look at the stats that are relevant to the places your audience actually listens. Stats from apps with low downloads are going to do nothing but give you false information on how your podcast is really doing. This week, episode 63 of Listeners to Leads is about using podcast listening statistics to make better decisions! The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads. In this episode of Listeners to Leads, I’m sharing the importance of knowing where to get valuable statistics and actionable steps you can take right now to use those stats to make better decisions for your podcast! I also chat about the following: Where to start when looking at your podcast statistics. Looking at stats that are relevant to where your audience actually listens. When is a good time to dig a little deeper into individual listening app’s statistics. Valuable vs. useless podcast listening statistics. Action items to take away from this episode and put into practice today. I challenge you today to take a step further into your podcast stats and use them to make informed decisions on your content. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership LINKS MENTIONED IN THIS EPISODE: Listeners to Leads: Podcast Stats: What They Mean and How to Measure Success Listeners to Leads: Going Deep (Instead of Wide) With Your Podcast Content Proud member of the Feminist Podcasters Collective .
Thu, August 25, 2022
Clearly Positioning your Podcast with Karley Cunningham of Big Bold Brand
Nobody has the same purpose. Even if you think the world of podcasting is saturated, you are still going to show up differently and speak to a niche audience that shares the same vision as you and will benefit from what you have to offer. This week, episode 62 of Listeners to Leads is about clearly positioning your podcast! The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads. In this episode of Listeners to Leads, my guest Karley Cunningham shares the value in launching a podcast that supports your business and actionable steps you can take right now to position your podcast in a way that you can show up and provide unique value to your niche audience. Karley and I also chat about the following: Refining your systems and processes to simplify your marketing and make the most of your time. The reasons you should start a podcast and why you shouldn’t or alternatively, the things to reframe before launching one. Showing up authentically and uniquely you for your audience to position yourself differently than others in your industry. Approaching your podcast in a way that is comfortable for you. By creating a strategy that is in alignment with the purpose of your business, you’ll be able to get clear on the decisions needed to do the right things for your audience and for the direction you want to take your business in. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH KARLEY CUNNINGHAM: Big Bold Brand LinkedIn CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership LINKS MENTIONED IN THIS EPISODE: Listeners to Leads: The Importance of Market Research and How To Do It Sell With Authority by Drew McLellan <a href='https://www.amazon.com/They-Ask-You-Answer-Revolutionary/dp/1119610141/ref=sr_1_1?keywords=they+ask+you+answer&qid=1661280382&s=books&sprefix=the
Thu, August 18, 2022
The Power in Doing Solo Podcast Episodes
People can most likely go listen to your guest on 15 other podcasts but the reason they keep showing up to listen is because they want to hear what YOU bring to the table. If you want to use your podcast to generate leads for your business, then you have to be able to educate your audience on what it is you do, how you serve your clients, and how they can get support from you. This week, episode 61 of Listeners to Leads is about doing solo episodes! The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads. In this episode of Listeners to Leads, I’m sharing a real life example of how solo episodes changed the download game for one of our clients and encouraging you to give solo episodes a try, give your audience what they want and see what the stats are trying to tell you. I promise you, you will notice such a difference when you show up for your audience with solo episodes. Do the thing. Take action. Get your voice out there and say what it is you want to say. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership LINKS MENTIONED IN THIS EPISODE: Listeners to Leads: How to Choose a Podcast Format Resources: Podcast Content Proud member of the Feminist Podcasters Collective .
Thu, August 11, 2022
Putting your Podcast on YouTube
The most important thing to understand when it comes to putting your podcast on YouTube is understanding that YouTube is not a podcast listening app and, therefore, cannot be treated as such. There is a unique and strategic strategy you need to be aware of in order to successfully use YouTube to your podcast’s advantage. This week, episode 60 of Listeners to Leads is about putting your podcast on YouTube! The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads. In this episode of Listeners to Leads, I’m sharing the do’s and don’ts of putting your podcast on YouTube and actionable steps you can take right now to use YouTube strategically to promote your podcast without sabotaging your exposure. I also chat about the following: Sharing the most recent statistics of how many podcast listeners are using YouTube as their primary listening platform. The most common mistakes I see people make when posting their podcast to YouTube What you should be doing instead to promote your podcast on YouTube. How you can go one step further and use the content you create for YouTube on your website. While I am not always the biggest promoter of using YouTube for your podcast, by strategically leveraging YouTube along with other platforms, you are giving your audience a multitude of ways to take in the information you are putting out. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership Proud member of the Feminist Podcasters Collective .
Thu, August 04, 2022
Your Podcast Peptalk
Typically I pop in here once a week to offer tips and strategies on how to grow your podcast or lead pool. But today, I am doing something a little bit different. Today, I want to share with you a permission slip for your podcast. I want to encourage you to let go, to be you, and to stop trying to be like other people or podcasters. This week, episode 59 of Listeners to Leads is about a podcast pep talk! The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads. In this episode of Listeners to Leads, I’m sharing the importance of being you and actionable steps you can take right now to let go of your preconceived expectations of who you “should” be on your podcast, and also to let go of trying to be someone you are not. This episode is the permission slip you need to just do what you want with your podcast. Just because someone, including myself, says to do your podcast a certain way, or maybe gives a tip to avoid something - if you enjoy it or it feels right to you - do it. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership Proud member of the Feminist Podcasters Collective .
Thu, July 28, 2022
Being Strategic and Authentic with Your Podcast with Wendy Battles of the Reinvention Rebels Podcast
Wendy Battles is a podcaster who also works full time, which is a unique perspective compared to others we’ve interviewed before. Wendy shares what it’s like as someone who has a full-time job, but also has a passionate message to spread. Listen as she walks through her routine, where she chooses to outsource and where she prefers to be the one behind the brand, and more. This week, episode 58 of Listeners to Leads is about being strategic and authentic with your podcast! The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads. In this episode of Listeners to Leads, Wendy and I are sharing the importance of understanding who you are talking to in your podcast and actionable steps you can take right now to start growing your audience from the ground up. Wendy and I also chat about the following: How she finds time to perform daily tasks for her podcast while working full time, and where she plans on outsourcing. How her podcast launch was very strategic through putting in the work to make sure she was talking to her audience. Why Wendy listens to other people’s podcasts in order to gain ideas and find inspiration every day. How to start your podcast audience and listenership from the ground up, especially without having any foundations in place yet. Wendy is a bright joy and she’s a huge motivator - if you’ve been telling yourself that you just don’t have time for your podcast, this may just kick you back into gear and motivate you to set intentions. It may also help you decide that it’s time to outsource. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH WENDY BATTLES: LinkedIn Instagram Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership Proud member of the Feminist Podcasters Collective .
Thu, July 21, 2022
Using a Podcast Series as an Online Summit with Deanna Seymour of the Eff That Podcast
Ever been curious how your show can be repurposed into an email list or even an online summit? Deanna Seymour, the podcast host of the Eff That show, knows what it means to break down the walls of marketing and do things in a unique and inspiring way when it comes to getting out there. She’s also one of the best people to chat with if you’re looking for ways to break the rules of online business. She hopes to inspire people to break the rules and do things differently when it comes to online marketing, even with your podcast! This week, episode 57 of Listeners to Leads is about using a podcast series as an online summit with Deanna Seymour of the Eff That Podcast! The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads. In this episode of Listeners to Leads, Deanna and I are sharing the importance of paying attention to your goals, and not the voices around you and actionable steps you can take right now to grow your audience and email list with a private podcast or online summit. Deanna and I also chat about the following: How Deanna created an online summit via a private podcast, and how that helped her grow her email list. How Deanna got burnt out in her first podcast, and how she made her comeback to her newest podcast, which has been a success. How to get started if you want to create an exclusive or private podcast, and what Deanna and I recommend (and recommend you avoid). The differences between a podcast series and an online summit, and which might be best for you, depending on your goals. If a weekly show just isn’t your passion, or if you’re trying to come up with a unique way to get people on your email list, or even if you want to try a different marketing style, this episode will walk you through how a personalized or private podcast series can help you achieve those goals! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH DEANNA SEYMOUR: Instagram Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Join the Membership Proud mem
Thu, July 14, 2022
Using your Podcast as a Tool of Authenticity with Madi Murphy of CosmicRX Radio
Your podcast is an incredible tool to create such a deeper connection with your community and when you show up authentically as yourself, your audience takes note. This week, episode 56 of Listeners to Leads is about using your podcast as a tool of authenticity! In this episode of Listeners to Leads, my guest Madi Murphy shares the importance of owning your authenticity and actionable steps you can take right now to use your podcast to show up authentically in front of your audience and attract the clients you want to work with. Madi and I also chat about the following: Madi’s own journey towards self-love and authenticity. The know, like, and trust factor that is key to getting potential clients to take the next step in your call to action. Creating a community around your audience and leveraging this community to come up with content that your audience wants. How starting a podcast has completely altered the amount of aligned clients Madi has been able to bring into her programs. Authenticity is a magnet and when you show up as authentically you, you’ll never have a problem with misaligned clients ever again. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH MADI MURPHY: Cosmic RX Radio Cosmic RX Instagram Twitter TikTok CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, July 07, 2022
How Much Money Can You Make With Your Podcast?
We’ve talked at length on the podcast about ways in which you can monetize your podcast, but how much money can you actually make from your show? There’s a lot of noise on the internet of ways to get podcast income, and many people with one-size-fits-all plans to sell, but what are the realistic expectations around monetizing your podcast? This week, episode 55 of Listeners to Leads is about how much money you can actually make from your show! In this episode of Listeners to Leads, I’m sharing the importance of an aligned monetization strategy and actionable steps you can take right now to truly understand the realistic expectations of monetizing your podcast. I also chat about the following: Why all those podcasters claiming thousands of dollars a month in sponsorships aren’t the majority, and why it isn’t practical for everyone to get that much money from an episode. How I look at where my podcast episodes produce income for my business, and how I break down where my leads come from. Why your podcast goals and values matter when it comes to how much and where to monetize your podcast. How to avoid distractions and really focus on what’s working for you, your podcast, and your audience in order to make money. If you’ve listened to the past episodes about how to monetize, but you’ve been curious how much money is realistic to earn through your show, this is the perfect episode to cut through the noise online and give you realistic expectations. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS: Episode 11: How to use dynamic content Episode 26: How to monetize any podcast Episode 29: How to monetize your podcast by selling your own products Emily Aborn’s She Built This Interview Proud member of the <a href='https://feministpodca
Thu, June 30, 2022
Podcasting Content, Systems, and Processes with Emily Aborn
When it comes to interviewing a guest on your show, nothing is more frustrating than when they aren’t prepared, don’t deliver high-value content, and then never share your show. Emily Aborn is back on the podcast to help us break down her strategies for creating the perfect guest through processes that keep both you and your guests prepared and ready to deliver on your show. This week, episode 57 of Listeners to Leads is about Podcasting Content, Systems, and Processes! In this episode of Listeners to Leads, Emily Aborn is sharing the importance of preparing for your interviews with guests before you jump on the mic and actionable steps you can take right now to find sponsors that make sense for your show. Emily and I also chat about the following: How Emily prepares for interviews and makes sure she gets the most out of each conversation with guests. Why Emily joined a speaker’s club and why she highly recommends it for female podcasters. How giving calls to action and promoting your show does a service to your audience, and helps them understand how to work with you. Sponsorships; when they make sense, and when they don’t align with you or your show. How to make it easy for guests and potential guests to be prepared, share your show, and know where to pitch. This episode is jam-packed with processes and systems tips and strategies to make interviewing guests simple and efficient for you and your guests. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH EMILY ABORN: Instagram Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, June 23, 2022
Going Deep (Instead of Wide) With Your Podcast Content
Whether you are currently not sure what else there is to say on your show, and you’re not sure what other topics or conversations you can have, or if you are currently mapping out your future content on a show that’s just starting - it’s important to go deep with your content. I am currently going through this myself with my content. I feel like I am referencing past episodes and as I have -generally- said all I can say about podcasting. So I am here with you. This week, episode 53 of Listeners to Leads is about why you should go deep, instead of wide, with your podcast content! In this episode of Listeners to Leads, I’m sharing the importance of spending more time on topics and actionable steps you can take right now to take your podcast to the next level when you don’t feel like you have anything else to talk about. It cannot be understated that the value you get when you go deeper with your topics, instead of taking a wider range of topics all over the place in your podcast. Lastly, I also share how to break down the content you’ve already created to make more episodes or other valuable content for your audience, using my own podcast strategy. This episode will show you that you have enough content already to make more content, without having to expand your content buckets or change your podcast theme. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, June 16, 2022
Starting Messy with Danielle Ireland of Don't Cut Your Own Bangs
Danielle Ireland, of Don’t Cut Your Own Bangs podcast, is all about jumping into the hard questions and really diving deep. She’s someone who decided in a personal development workshop to start a podcast, and started messy - really genuinely messy - and she’s now hit over 100 episodes and has a lot to share about her journey. This week, episode 52 of Listeners to Leads is about starting messy and getting through imposter syndrome! In this episode of Listeners to Leads, Danielle and I are sharing the importance of getting through imposter syndrome and actionable steps you can take right now to start, even if it’s not perfect. Danielle and I also chat about the following: How she started Don’t Cut Your Own Bangs podcast and the struggles, both internal and external, that she went through in her creation process. How to move through, or past, the other voices around you presenting logic that’s truly fear, and how to break down the fear you have and power through to the finish line of your goals. How to get around the statistic that most podcasters don’t make it past episode 7 on their own shows, and how Danielle recommends you rethink that. How to start messy, and just push it out there. Danielle and I both share the mistakes we’ve made in the past, and the lessons we are still learning even now! If you’ve been stuck in your own head for too long, this episode is for you! It’s time to just do it, in messy action, and get it done. This episode will help you feel empowered to do it! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH DANIELLE IRELAND: Instagram Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, June 09, 2022
Using your Podcast as Supplemental Content in your Business
I have been working closely with clients on repurposing their podcast content. I think it's such an underutilized strategy. By repurposing our episodes, we can simultaneously build trust and a relationship built on value, while also not wasting our time. This week, episode 51 of Listeners to Leads is about how to repurpose your podcast content for your business! In this episode of Listeners to Leads, I’m sharing the importance of building connections through the power of giving and actionable steps you can take right now to spend less time working and more time producing content that matters in more areas in your business than just the listening app. I also chat about the following: How to utilize your podcast episodes for potential clients, or clients who cannot yet afford your services, to create rapport and not spend time where you don’t need to. What a Free Content Roundup is, and why I am developing this for my own website to better serve potential clients. How I, as well as past podcast guests, use podcast episodes to supplement coaching clients and how to get the most out of your 1-hour sessions. Why you should lead with giving in all connections and conversations, and the power of helping potential clients before they can afford you. Today we dissected four big ways to repurpose your content to save you time, energy, and cash money dollars. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Links Mentioned: Episode 1: 10 Ways to Grow Your Audience Episode 14: Repurposing your content Proud member of the Feminist Podcasters Collective .
Thu, June 02, 2022
Success with a Very Niched Podcast with Sam & Karyn of Making Website Magic
People are sometimes scared of niching down too far but Making Website Magic provides something that is so specific and honestly missing in their industry and that is what their audience really appreciates about them. They provide something that literally no one else is. This week, episode 50 of Listeners to Leads is about success with a very niched podcast! In this episode of Listeners to Leads, Sam and Karyn of Making Website Magic and I are sharing the importance of niching down to clarify your message and actionable steps you can take right now to truly speak to your ideal client and listener. Sam, Karyn and I also chat about the following: Their experience with being and having cohosts, and how they make it work together. Why you should share all the information you have in your podcast episodes, and not save some for the elite clients, or be a gate-keeper in a sense, around your topic. Why they decided to niche down so much, and how that’s benefitted them throughout their 50+ episodes. How Sam and Karyn come up with endless content ideas for their podcast, and how they manage to continue to make content that resonates with their audience. If you’ve been nervous about niching down in fear of running out of content, this episode is for you! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH Sam & Karyn: Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Episode 34: Lisa Zawrotny Proud member of the Feminist Podcasters Collective .
Thu, May 26, 2022
Launch a Podcast [Tech Tips Series]
We are on the final Tech Tips Series; but don’t worry, the tips and tricks won’t stop! I know that many of you don’t launch a podcast because of the lack of technical support, education around podcast software, and the overwhelm that comes when you start doing so much research around starting a podcast. I want to help be your technical support throughout your first launch! This week, episode 49 of Listeners to Leads is about the tech side of launching a podcast! In this episode of Listeners to Leads, I’m sharing the importance of your software choices and actionable steps you can take right now to make your podcast launch sound the best with as little stress as possible. I also chat about the following: The software I use and recommend to anyone going through a launch; and software that I don’t use but think you could also find useful. The concept phase of launching your podcast, including following my launch plan checklist along with all the steps, the tech solutions I have for you. Why I use the equipment I use, and what I recommend you get for a microphone, headphones, and more. What tools you need throughout the entirety of the planning phases of your podcast, and some fun tips to get better audio quality using free platforms like Zoom. Launching a podcast is fun - that’s why I do it for a living - but many podcasters get hung up on the launch phase because they are overwhelmed with options and not enough education around software, equipment, and more. This episode will help make sense of the chaos. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Episodes mentioned: Ep 22: The Importance of Podcast Market Research Ep 23: How to Create a Podcast Launch Plan Ep 36: How to Choose a Podcast Format Ep 46: SEO for Podcasts Other Links Mentioned: Buzzsprout link <a href='https://alesiagalati.com/podcast-launch-
Thu, May 19, 2022
Systems and Streamlining for your Podcast [Tech Tips Series]
Systems and processes around your podcast don’t have to be boring! Through using systems and processes that work for your show, you can avoid podfading and keep creating content. This week, episode 48 of Listeners to Leads is about the systems and processes you can utilize along your production journey to make your process more efficient! In this episode of Listeners to Leads, I’m sharing the importance of having effective systems in place and actionable steps you can take right now to streamline your podcast production processes. I also chat about the following: How to streamline your solo episodes via a scheduler tool that fits you best, graphic templates and templated show notes and How to be more efficient when it comes to the workflow of your guest episodes. How best to communicate with your guests throughout the production process so they want to share and you have all the information you need to promote their episode. My top software and production tools - both free and paid - to help your process become more efficient and streamlined. As an Enneagram type 1, I love streamlining my processes and helping others to do it the right way, and the most efficient way possible. This episode is going to help you do just that. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Links Mentioned: Ep 19: How to Manage Your Podcast Workflows Buzzsprout Calendly ClickUp Canva Proud member of the Feminist Podcasters Collective .
Thu, May 12, 2022
Guest Intake Forms [Tech Tips Series]
I get asked about my tips for guest intake forms often, and it’s something that we are constantly helping our clients with. I am going to talk through things you absolutely need on your intake forms, as well as things you might find helpful on your guest intake form. This week, episode 47 of Listeners to Leads is about what to include in your guest intake form! In this episode of Listeners to Leads, I’m sharing the importance of having the correct information on your guest intake form and actionable steps you can take right now to get the most information possible from your intake forms. I also chat about the following: The top 7 things you need on your intake form; including phonetic pronunciation of their name and pronouns. 7 things you might want to add, but are optional, to your intake form to better network, prepare and thank the guest after the episode recording. Why intake forms are important, and one space in particular where you may want to hire a lawyer to help complete. Why getting this information well in advance can help smooth your process and streamline your work for your show! This is going to help you with communication, more interesting podcast questions, and more! An intake form is very important! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Links Mentioned: How to Use Dubsado as a Podcast Host ClickUp Proud member of the Feminist Podcasters Collective .
Thu, May 05, 2022
SEO for Podcasts [Tech Tips Series]
Did you know that there are 850,000 active podcasts in the world? That’s why it’s super important to use SEO for your podcast. SEO allows you to optimize your podcast for search engines so your shows can show up for easily in people’s searches. This week, episode 46 of Listeners to Leads is about SEO for your podcast! In this episode of Listeners to Leads, I’m sharing the importance of keywords in show notes and while recording your show and actionable steps you can take right now to show up quickly in people’s search engine searches. I also chat about the following: What is SEO and why is it important for your website but also as it relates to your podcast. The importance of keywords, not just in your episode show notes but also in the actual audio for Google’s ears to hear and titles of episodes. Why your podcast needs to be on google podcasts, and how to make sure your episode is there and you claim it. How making sure that you’re sharing about your podcast on social media can help your SEO. These 9 tips for podcast SEO will help you get noticed and promoted through search engines online. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, April 28, 2022
10 Ways to Support Other Podcasters
When it comes to supporting other podcasters, I am obsessed with it and I know it can be a tricky subject to broach. How do we support other podcasters without spending an arm and a leg? I got the idea to share a podcast with 10 free or cheap ways to support other podcasters because we got a voice DM on Instagram raving about our show, and how much value someone found it. You’ll get to hear the raw, unedited voice memo in this episode too! This week, episode 45 of Listeners to Leads is about 10 ways to support other podcasters! In this episode of Listeners to Leads, I’m sharing the importance of supporting other podcasters and actionable steps you can take right now to spend little to no money but support them in big ways. I also chat about the following ways to support other podcasters: The power in sending a Voice Memo DM; like the one sent in by the host of the Wildly Successful Law Firm Podcast! Vote for their podcast if they are nominated for an award, or nominate them for an award if you think they deserve it! Shout them out in the communities that either they occupy or that you are in when you see the need for their services or know an episode that can answer someone’s questions. Support them financially; there are so many options here that it’s best to check with them to see how they’d prefer to be supported monetarily. Use their affiliate links or codes when they recommend something that you want to purchase or need. Your challenge is to take one of these ten ways to support fellow podcasters and make magic by sharing, connecting, monetarily supporting, or some other way of showing up for them and supporting them! Send me a DM on Instagram with what you did and to which podcast; I would love to check them out too! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Links mentioned: Wildly Successful Law Firm Podcast Proud member of the Feminist Podcasters Collective .
Thu, April 21, 2022
Leaning into Your Calling with Barb Nangle
Barb Nangle started her podcasting journey around a desire to read for audio books, only to change lives and build up over 150 episodes on lessons she’s learned through her recovery journey. When it comes to her process and journey, Barb hasn’t ever struggled with what to talk about, what to share, or when to show up because she’s found a way that works for her. This week, episode 45 of Listeners to Leads is about leaning into your desires and showing up authentically passionate! In this episode of Listeners to Leads, Barb Nangle is sharing the importance of showing up genuinely you and actionable steps you can take right now to never run out of content ideas. Barb and I also chat about the following: How Barb went from not knowing if she could produce 100 episodes, to successfully producing over 150 episodes and no hesitation when it comes to finding content. Why Barb didn’t have any trouble at all figuring out who her listeners are and how to talk to them, and how to better understand your own listenership for yourself. The one caveat to being authentic and how Barb and Alesia both suggest you show up authentically and genuinely passionate every week. What to do with that built up deep desire to do something different, as well as why you may be called to do that thing, no matter how out of your comfort zone or the norm it may be. If you can take away anything from this episode, I hope it’s that you need to find a way to do podcasting your way, not anyone else’s, and that it’s totally possible to find “your way” with some experimentation. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH BARB NANGLE: Facebook Instagram Patreon Work with Barb! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Bonus · Fri, April 15, 2022
Your Mental Health is More Important than a Podcast
There is nothing more important than your mental health, not your projects, your career, your relationships, nothing. This week, on a special bonus episode of Listeners to Leads, we’re talking about your mental health being more important than your productivity. In this episode of Listeners to Leads, my guest Lisa Zawrotny and I share the trends we are seeing with clients being urged towards byrnout, despite accepting the “freedom from the hustle” mindset and reminding you that your wellbeing always comes first. Lisa and I also chat about the following: The trends we are seeing that are leading to burnout, the reasons behind these trends, and how to protect yourself from them. That initial energetic exchange you have with someone, either as a coach or a client, is going to set the precedent for the type of relationship you have with that person. Avoiding the comparison trap by figuring out and sticking to what works for you. Understanding that rest is just as productive as anything else and your value is not determined by the amount you do. Self-care is more than taking a spa day; it is setting boundaries and maintaining a lifestyle that keeps burnout at bay. I want you to dream big, to create, and to love what you do, but in the end, you HAVE to prioritize you and that means acknowledging what you need and protecting it. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH LISA ZAWROTNY: Facebook Instagram Resources Work with Lisa! Buy Lisa a coffee! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED IN THIS EPISODE: Listeners to Leads: Podcasting Lessons Learned with Emily Aborn Proud member of the Feminist Podcasters Collective .
Thu, April 07, 2022
Creating and Keeping SMART Podcast Goals
As a podcaster, it is crucial that you set clear, achievable goals and treat your podcast like you would any other part of your business. This way, you don’t set yourself up for failure and don’t burn out or worry about failing. This week, episode 43 of Listeners to Leads is about creating and keeping SMART goals you’ll actually stick to! In this episode of Listeners to Leads, I’m sharing the importance of having and setting goals for your podcast and actionable steps you can take right now to create SMART goals. I also chat about the following: Setting specific goals so that you don’t feel like you are throwing spaghetti at the wall, but understand exactly what it is that you’re trying to achieve. Making sure your goals can be measured is important in order to determine how close you are to achievement and success. The power in setting relevant goals to help you actually achieve them. Why you need to make sure you’re adding a time limit, or a time-based, goal, but also how important it is to make sure that it’s actually a deadline you can meet for podcasting. How to make sure your goals are front of mind and that you actually keep them by This episode will help you not only create goals that will be specific enough to follow and measurable to know when you’re successful, but also to be achievable and time-bound too, so you actually get it done! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, March 31, 2022
What to Do When You Have a Bad Podcast Guest?
What do you do when you have a bad podcast guest? I had multiple people recently reach out to ask this question, and it’s a very valid question to ask. If you are a podcaster long enough, you’re bound to get a terrible guest. But what do you do with their audio? How do you proceed? This week, episode 42 of Listeners to Leads is about what to do when you do get that bad podcast guest! In this episode of Listeners to Leads, I’m sharing the importance of vetting your guests before you press record and actionable steps you can take right now to handle a terrible guest. I also chat about the following: My own workflow; how I utilize a form I created on ClickUp to vet my guests and their topics of choice before I even connect with them to schedule a time to record. What you can do when you get a good guest whose topic just doesn’t fit your calendar plan anymore. What to do when a guest is a terrible guest, and how to handle it without adding to their imposter syndrome. A brand new downloadable email template bundle just for you! Listen to learn more! Whether they were a terrible guest or it’s just not fitting your content plan anymore, this episode gives you the permission to not air that episode. Keep in mind that your audience comes first! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Episodes mentioned: Episode 13: Finding Quality Guests Episode 18: How to plan an Interview Podcast Proud member of the Feminist Podcasters Collective .
Thu, March 24, 2022
The ABCs of Visibility with Lisa Simone Richards
When it comes to starting your own PR journey or trying to pitch yourself or your podcast to other platforms, it can be challenging to know where to start. There’s your message, pitching, and a whole lot of in between work too. Luckily, Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get more eyes on their business. This week, episode 41 of Listeners to Leads is about the ABCs of visibility! In this episode of Listeners to Leads, Lisa Simone Richards is sharing the importance of intention behind your PR strategy and actionable steps you can take right now to gain credibility through your PR efforts. Lisa and I also chat about the following: How to use visibility to create a buzz and credibility around your business through leveraging other people’s platforms. The importance of putting yourself out there and ways to get over the mental block holding you back from pitching yourself or showing up. How to boost your confidence by creating a “Not-so-humble” brag sheet for yourself, to help you identify your story, your message, and what to speak on. Lisa’s process as she gets ready to launch her own podcast, and why she decided not to start with a podcast years ago. This episode will get you fired up to start reaching out and becoming visible and know where to start; with your intention. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH LISA SIMONE RICHARDS: Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, March 17, 2022
Podcasting Lessons Learned with Emily Aborn
Have you ever wondered what it would be like to interview someone who’s been in podcasting for a really long time? Today is your chance to hear all the answers to someone who’s been doing this a while, learn from their mistakes, and know what they wish they’d known when they started. This week, episode 40 of Listeners to Leads is about lessons in podcasting that Emily Aborn has learned throughout her years as a podcaster! In this episode of Listeners to Leads, Emily Aborn is sharing the importance of understanding your podcast plan and actionable steps you can take right now to build a community around your platform. Emily and I also chat about the following: How Emily got started on her own podcasting journey back in 2017, and how different podcasting used to be compared to today. Emily’s experiences with co-hosts, why she’s decided not to have a co-host since, and how it’s made her a better podcast host. How Emily does collaborative episodes, from structure to managing the episode details and logistics. How Emily navigates podcast content and guests with so many interests and ideas, and how she utilizes monthly themes to stay on topic and within her own content buckets. Emily is a bright light of positivity and lessons learned, and I know you will get a lot from this episode! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH EMILY ABORN: Instagram Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, March 10, 2022
Maximize your Thought Leadership with Podcasting with Lori Highby
Lori Highby is the CEO and founder of Keystone Click, a digital marketing agency. She’s been in the marketing business for the last 20 years. Her podcast, Social Capital, around networking and marketing by interviewing global leaders in these spaces. This week, episode 39 of Listeners to Leads is about increasing your thought leadership through podcasting with Lori Highby! In this episode of Listeners to Leads, Lori Highby is sharing the importance of understanding your audience in order to make a marketable podcast and actionable steps you can take right now to encourage your guests to share your show. Lori and I also chat about the following: Why someone should start with their niche if they want to use their podcast to become a thought leader. What thought leadership is and how it’s a strong focus on educating and adding value to your audience that makes that distinction. How best to utilize your thought leadership to lead your audience to buy your product or service in your podcast episodes. Making your show easy for guests and audience listeners to share so that they actually share and your podcast grows. Thought leadership cannot be assumed; it has to be earned through educating and providing high value to your audience. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH LORI HIGHBY: Facebook Instagram Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, March 03, 2022
Is Launching a Podcast Right for You?
A lot of times people come to me with an idea of a podcast but they aren’t sure if they should do a podcast, do something else, or leave it alone. Before you decide to start a podcast, there are a few things you need to consider. This week, episode 38 of Listeners to Leads is about what to consider before you launch a show! Book your Podcast Strategy Session today at https://alesiagalati.com/strategy-session In this episode of Listeners to Leads, I’m sharing the importance of understanding your own capacity and your audience's needs and actionable steps you can take right now to determine if starting a podcast is the right move for you and your business. Things I suggest you consider before launching a podcast: The importance of understanding that podcasting is a long game, so having an established audience already is important. How to determine what that audience needs, and the importance of understanding that need so you can fill it with your content. See links below for other podcast episodes to help with this! Understanding the conversations you would like to include in your show if you were to have one, and why you need established content buckets. The biggest thing people get stuck on when it comes to determining if you should start a podcast, and why it’s one of the most important decision-making tasks. Supplemental episodes can be found at the bottom of these show notes. Through this episode, you will determine the four biggest things to know about yourself and your platforms before starting a podcast. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Episodes mentioned: The Importance of Podcast Market Research and How to do it How to Create a Podcast Launch Plan Plan out the First (or Next) 10 Episodes of your Podcast <br/
Thu, February 24, 2022
Using TikTok as a Podcaster with Christine Maziarz
Christine Maziarz is the TikTok queen for empty nesters and moms everywhere, and it’s no secret that her successful TikTok videos surround her podcast episodes. What is surprising? That she took a break from podcasting this summer and gained MORE downloads than when she was posting new episodes consistently. This week, episode 37 of Listeners to Leads is about using TikTok as a podcaster! In this episode of Listeners to Leads, Christine Maziarz is sharing the importance of having fun and speaking up about what you’re offering, over consistently posting new content and actionable steps you can take right now to start on TikTok for your podcast. Christine and I also chat about the following: Opportunities Christine has had because of her podcast, and more importantly, because of her having fun making videos around her podcast content. The importance of recognizing that it’s okay to stop posting on your podcast; and how Christine got more downloads after she stopped posting podcast episodes than ever before. Content for your podcast; why an audiogram on Youtube or TikTok isn’t going to work and what to post instead. The importance of having fun over posting for an algorithm or because you feel like you have to. Christine has inspired people all over the world through her video content, and today you’ll be inspired to start consuming content on TikTok. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH Christine Maziarz: Facebook TikTok Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: 2 Sisters and a Cult Podcast Proud member of the Feminist Podcasters Collective .
Thu, February 17, 2022
How to Choose a Podcast Format
When I work with new launch clients I often get asked what format their show should be in, and usually my answer is “it depends,”. However, today I want to help you figure out the format of your show through sharing personal experiences that either I have had or my clients have had to help you decide which format makes the most sense for you. This week, episode 36 of Listeners to Leads is about how to pick a podcast format! In this episode of Listeners to Leads, I’m sharing the importance of understanding your own boundaries as well as your show’s unique personality and actionable steps you can take right now to be confident in your format choices for your podcast. I also chat about the following: Picking a format; from solo to guest, and even co-hosted, the format of the episode style should be the first thing you decide on when it comes to the format of your overall show. Why the length of your show matters; how understanding who your audience is and your own ability to get your point across in a concise manner helps you figure out the length of your show. The importance of understanding your own capacity for creating new content to help facilitate the production timing of your show. What podcast seasons are, and how you can categorize your seasons based on theme or timeframe, depending on your show’s personality and needs. There is no right or wrong way to produce your show when it comes to formatting your podcast episodes and style; it really does depend on you, your audience, and your production needs. This episode will allow you the opportunity to explore options and imagine how each type and style may work for you and your own show. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED: Ep 21: How to Organize and Plan Your Podcast Content Ep 24: Planning out the First (or Next) 10 Episodes of Your Podcast Proud member of the Feminist Podcasters Collective .
Thu, February 10, 2022
Unique Podcast Marketing Tips with Alex Sanfilippo
Have you ever felt pressure to do what everyone else is doing for marketing? Like reels, for example? So did Alex Sanfilippo; in fact, when his marketing team came to him and tried to convince him to post reels as a marketing strategy for his show, he turned it down. After a little digging into where his audience was coming from, he found that the majority came from a different platform altogether. He’s leaned into unique marketing ideas to grow his show instead and it’s paying off. This week, episode 35 of Listeners to Leads is about unique ways to market your show with Alex Sanfilippo! In this episode of Listeners to Leads, Alex Sanfilippo is sharing the importance of leaning into what you love and actionable steps you can take right now to show up uniquely when marketing your podcast. Alex and I also chat about the following: What is Podcast SOP and why the people who need it most are likely the podcasters who don’t understand what the acronym “SOP” means. How PodMatch, the tinder for podcast hosts and guests to connect, can help streamline and shorten the process of finding high quality guests for your show. How leaning into your personality and what you enjoy doing is better than following trends; and how it helped Alex determine he doesn’t want to do Reels for marketing his show. How leaning into your community and those around you can help leverage your marketing strategy as well. Ultimately, the power of leaning into what you already love doing and finding interest in can help elevate your marketing strategy. So “get different”. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH Alex Sanfilippo: Podmatch Podcast SOP Creating a Brand Podcast CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Links mentioned: Get Different book Ep 13: Finding Quality Guests for your podcast<
Thu, February 03, 2022
Tips for Better Podcast Audio Quality with Lisa Zawrotny
I have noticed a severe decline in podcast audio quality recently and it’s frustrating to listen to. In fact, many times I have had to stop listening to the episode due to poor quality audio. Today, I wanted to mix it up a bit and bring on a client who does have high quality audio for her own podcast; both for her and her guests. Lisa Zawrotny is back on the podcast to talk about that this week. Episode 34 of Listeners to Leads is about getting better quality audio! In this episode of Listeners to Leads, Lisa, Jessica and I are sharing the importance of preparation before a podcast interview and actionable steps you can take right now to have better audio quality on your next podcast interview. Lisa, Jessica, and I also chat about the following: Reducing background distractions and how to set boundaries so these distractions stay away while recording. How to vet your guests for both gear and audio quality before recording day, but also for quality and similar interests in quality content. How best to automate your systems to create a better process and sound quality while not spending more time on it. Managing expectations and setting boundaries around your quality and mission to get your message out there. Good quality podcasting is more than just audio - but audio can make a huge impact on both the value of the show itself and the conversion of listeners from one episode to others. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH Lisa: Facebook Instagram Resources Work with Lisa! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, January 27, 2022
How to Generate Leads with Your Podcast
How do you generate leads with your show? I get this question all the time, and since this is exactly what the podcast is all about I wanted to share my responses. There are no secrets; it’s all hard work, dedication, and creating good content, but I want to share what’s working in the industry so you can stay on top of your game as podcast host and business owner. That’s why this week, episode 33 of Listeners to Leads is about generating leads with your podcast! In this episode of Listeners to Leads, I’m sharing the importance of your podcast content in converting listeners to leads and actionable steps you can take right now to create a call to action your audience actually wants to click on. I also chat about the following: The importance of solo episodes and showing up as the expert of your show. The power in a call to action in every single episode, and where you can place them to make the most impact. The CTAs we’ve seen in our own podcast and clients’ podcasts that actually work. A few strategies I believe you should try for your next episode to increase leads and conversions. The important thing to remember is to try one of these at a time, and stick with it for a few months before switching to another. Doing too many at a time can be confusing and podcasting is a slow burn process. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Does your content address your customer problems? Go back and listen to content specific episodes: Ep 3: Streamline your Podcast Content Creation Process Ep 7: 5 Strategies to Never Run out of Podcast Content Ep 15: 14 Ways to Repurpose Your Podcast Content Ep 21: How to Organize and Plan Your Podcast Content Ep 24: Plan out the First (or Next) 10 Episodes of your Podcast CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, January 20, 2022
The Importance of Storytelling in your Podcast Content with Darlene Hawley
Darlene Hawley is a business coach and authentic storyteller who shares her tips today on how to connect on a deeper level with your podcast listeners. Darlene is passionate about connecting through authentic conversation and stories from your personal experiences that makes you unique and special. This week, episode 32 of Listeners to Leads is about the importance of storytelling in your podcast content! In this episode of Listeners to Leads, Darlene is sharing the importance of storytelling in podcasting and actionable steps you can take right now to connect with your listeners on a deeper level naturally. Darlene and I also chat about the following: Comparisonitis; how to make sure you feel comfortable and confident in the way you present yourself so others are drawn to you naturally. Utilizing storytelling in podcasting to connect with your audience on a deeper level. Making sure you’re keeping your content within your brand pillars so you are the same person on and off the internet, just maybe a little shorter or taller than your virtual followers thought. How to show up as your true, authentic self but not pressuring yourself to share those skeletons in your closet that you aren’t ready or willing to share. You can connect on a deeper level with your audience through being genuine, authentically sharing personal stories, while also remaining private about things you don’t feel comfortable sharing. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH Darlene Hawley: LinkedIn Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, January 13, 2022
Using Coaching Skills to Become a Better Podcast Interviewer with Lee Chaix McDonough
As coaches, we have powerful tools that can help us with our podcast and create a better listening experience for our audience. That’s exactly why I pulled in Lee Chaix McDonough for this episode! This week, episode 31 of Listeners to Leads is about becoming a better interviewer through utilizing your coaching skills! In this episode of Listeners to Leads, Lee Chaix McDonough is sharing the importance of utilizing your coaching skills to create a more engaging and insightful listener experience and actionable steps you can take right now to build that experience if you need to start. I and Lee Chaix McDonough also chat about the following: How your client-centered business naturally makes your podcast listener-centered, and how that helps with conversion. Why business core values are very important for conversion and client identity that your coaching program is for them. Why coming to the podcast episode with an equal partnership mentality helps bring the best out of both the host and the guest of the show. How our ability to ask powerful questions as a strong coach can help us ask powerful and reflective questions. How to utilize these skills not just in guest episodes, but also in solo episodes as well. These skills are already in your back pocket, and you use them for coaching clients all the time; it’s time to bring them into your podcast so your listeners convert more readily and see what it’s like to work with you before you even build the relationship together. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH Lee Chaix McDonough: Instagram Website Coach with Clarity Business Blueprint CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, January 06, 2022
Using Email Marketing to Grow your Podcast
Email marketing is severely under-utilized by podcasters for promoting their show. However, by utilizing emails for listeners, you’re cultivating an audience that’s already interested in what you have to say. This week, episode 30 of Listeners to Leads is about Using Email Marketing to Grow your Podcast! In this episode of Listeners to Leads, I’m sharing the importance of email marketing and actionable steps you can take right now to nurture your email subscribers without spamming them. I also chat about the following: Why email marketing is a great option for promoting your show. How to utilize a welcome email to promote your show. How podcasts with a lot of episodes in a short period of time can benefit from a newsletter-style email marketing strategy. How to survey your listeners and audience to create content they need, get reviews even from platforms that don’t have the ability to share them, and more. How to upgrade your “new episode” emails so they provide your email subscribers value. The importance of a giveaway or contest email option. Emails can be tricky, but the good thing is that with these 5 email strategies, you can provide value, get engagement and input, and share important information while cultivating your audience. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, December 30, 2021
How to Monetize Your Podcast by Selling your Own Services and Products
There are so many ways to monetize your services and products from your podcast, but a lot of podcast hosts make some of the key mistakes or feel gross about their sales strategy. I have worked with many clients on how to sell without feeling gross, getting rid of those big mistakes, and help turn your podcast into a good sales funnel strategy. This week, episode 29 of Listeners to Leads is about How to Monetize Your Podcast by Selling Your Own Services and Products! In this episode of Listeners to Leads, I’m sharing the importance of talking about your products and services and actionable steps you can take right now to earn that “cash money dollars”. I also chat about the following: What a sales funnel is, and how your podcast can fit into that in regards to your products and services being sold. How to monetize your show to cultivate those leads through your listenership and make that money. How to talk about your offerings without feeling gross about it. The 6 mistakes podcasters make when it comes to monetizing their products on their show. Episodes mentioned: How to Monetize any podcast: https://listenerstoleads.buzzsprout.com/1748421/9689066-how-to-monetize-any-podcast Episode 5: 6 mistakes Podcasters Make https://listenerstoleads.buzzsprout.com/1748421/8895776-6-mistakes-podcasters-make-that-are-costing-them-leads You want to make it easy for listeners to know what you sell, who you work with, and how to sign up. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, December 23, 2021
Using your Podcast to Build Connection and Sell Authentically with Vince Warnock
Vince Warnock is a Podcast host, author and marketing coach, but his expertise goes far beyond anything that could be written down on paper. Vince utilizes his past experience being one of the top marketing professionals at Adobe to create an authentic and genuine podcast presence, which builds stronger connections with his listeners and guests, leading to more genuine leads. This week, episode 28 of Listeners to Leads is about Using your Podcast to Build Connections and Sell Authentically with Vince Warnock! In this episode of Listeners to Leads, Vince is sharing the importance of integrity and authenticity in podcasting and actionable steps you can take right now to build stronger connections with your guests and audience members today. Vince Warnock and I also chat about the following: Vince shares his experience being one of the top marketing professionals in Adobe, becoming a full-time author, having ADHD as a podcaster, and more, which really sets the tone for the authentic nature of his brand. Why Vince, as a professional marketing coach and previous marketing director, didn’t want marketing on his show, and how he approached it differently from day one. How he encourages his clients to embrace their past - good and bad - to craft a unique brand that stands out. How Vince utilizes Patreon to create and share extra content to monetize his podcast. The unique and extremely personal relationship you form with your listeners through their listening habits sparks a relationship before you’ve even talked in person together. Horror stories of Vince and bad guests; and he shares the basic principles to being a good guest so you don’t end up a horror-filled guest story yourself! Why it’s important to respect the process of the host of a show you’re pitching, and why personalized pitching is best for you as a guest. You can hear throughout this entire episode just how genuine Vince is, and his voice speaks to hard and difficult past guest experiences in a very relatable way. If you listened to this episode while in the shower, driving, or walking your dog, make sure to come back and take notes on being a good genuine guest! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH Vince Warnock: Website Facebook Twitter Instagram <
Thu, December 16, 2021
The Power of Difficult Podcast Conversations with Helen King
Helen King knows quite a bit about difficult conversations; from being diagnosed with cancer, to her podcast The C Word Radio, to ADHD as a podcast manager, she has had much experience with discussing hard topics and even how to manage her ADHD as a podcaster. This week, episode 27 of Listeners to Leads is about the power of difficult podcast conversations, with Helen King! In this episode of Listeners to Leads, Helen King is sharing the power of difficult conversations and actionable steps you can take right now to connect with your listeners on a deeper level with vulnerable conversations. Helen and I also chat about the following: How therapeutic vulnerable conversations can be for both you as the host and the listener, and how much community comes from those tough conversations. How to balance deep conversations with lighter subject matter or humor to help alleviate the density of the conversations happenin, and why it’s so important to leave space for the emotions to process as the host or the listener. Tips for time management with ADHD. How to reset your own expectations around hustle culture, and redefining what “productive” means. This episode dives deep into how to handle, and why to have, difficult conversations, why you should allow the space to feel the feelings outside of your body, and ways to manage time and productivity as someone with ADHD. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH Helen King: Instagram Podcast CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, December 09, 2021
How to Monetize Any Podcast
Generally, we talk about how to utilize your podcast to generate leads, but I get a lot of questions about the best ways to monetize your podcast. These tips and strategies will help you whether you are looking to supplement your income or bring in more than that. This week, episode 26 of Listeners to Leads is about how to monetize your podcast; no matter what type of podcast you have! In this episode of Listeners to Leads, I’m sharing the importance of strategic monetization tactics and actionable steps you can take right now to get paid for your podcast. I chat in detail about the following ways to monetize your show, with examples: Affiliate Marketing Sponsors & Advertising Donations Premium Podcast Content Products / Merch Books Public Speaking Your Own Services, Courses or Consulting Each of these are fantastic ways to monetize your show, but not every option will work for every podcast. It’s important to figure out what will work for you, your show, and your audience, and go from there. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, December 02, 2021
Creating an Attractive Podcast Sponsorship Deck with Betsy Wallace
Starting to monetize a hobby podcast has its challenges, and not every podcast is meant to be a long series. No one understands this better than Betsy Wallace. Betsy is the founder of Capsule Podcast, where she serves small businesses and brands who want to grow through podcasting. Through her innovative Capsule Podcast framework, Betsy teaches authors, bloggers, and coaches how to produce a strategic, six-episode mini-series that provides all the benefits of podcasting with a fraction of the work. This week, episode 25 of Listeners to Leads is about creating an attractive podcast sponsorship deck with Betsy Wallace! In this episode of Listeners to Leads, Betsy Wallace is sharing the importance of educating yourself and your potential sponsors and actionable steps you can take right now to start monetizing your show. Betsy Wallace and I also chat about the following: How making podcast mini-series can benefit businesses and help the new podcaster figure out if podcasting is something they enjoy and want to continue. What Betsy Wallace learned when she went from a hobby podcaster to trying to monetize her show, from a podcast that was not aligned for a business strategy. How Betsy Wallace structures her own monetization sponsorships, her packages, and her results. How to make your podcast attractive and the responsibility of the podcast host to educate potential sponsors. Pivoting is common in podcasting, but it’s not always easy to do. Betsy’s openness to her journey is eye-opening, fun, and inspiring for all. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH Betsy Wallace: Instagram Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, November 25, 2021
Plan out the First (or Next) 10 Episodes of your Podcast
Over the last few weeks we’ve focused really heavily on your launch strategy and focusing really heavily on the launch part of your podcast. I want to go through ideas on how to plan out and strategize new podcast episodes. If you are not a new podcaster but struggling to come up with ideas or a strategy for planning episode content, you will also be able to utilize this episode for that! This week, episode 24 of Listeners to Leads is about how to plan out the first (or next) 10 episodes of your podcast! In this episode of Listeners to Leads, I’m sharing the importance of planning out your content and actionable steps you can take right now to make sure your first 10 episodes on your podcast are optimized. I also chat about the following: Review of the 5 strategies to never run out of content from a past episode. How to strategically craft your trailer so you get the best google search engine optimization and can encourage future listening. Cornerstone content; what it is and how best to use it to plan your next 2-4 episodes of your podcast that best reflects the core values and ideas around your podcast while staying high level in content. How to title your podcast episodes for better searchability and higher listener conversions. Utilize these tips and strategies to come up with your first or next 10 episodes for your show and you’ll never run out of ideas! Shoot me a DM on Instagram when you listen to this episode and plan out your first or next 5 episodes! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, November 18, 2021
How to Create a Podcast Launch Plan
Oftentimes new podcasters rush their launch, get podfade or burnt out, and frustrated. That’s not what I want for you! I want you to be intentional in how you launch your show for the best possible launch. This week, episode 23 of Listeners to Leads is about how to create a podcast launch strategy! In this episode of Listeners to Leads, I’m sharing the importance of having a strategy for your launch and actionable steps you can take right now to make the most of your show. I also chat about the following: Why it’s important to utilize the first two weeks of this strategy to plan out your first 10 episodes. Need help with planning your content? You can listen to the next episode coming next week, or listen to episode 3 , episode 7 , or episode 21 . The one thing you should do at about 5 weeks from launch to get raving fans before your first episode comes out; and why it’s so important. How to find and utilize a launch team throughout the whole launch process to get the most valuable support from people in your inner circle. I walk through my podcast launch checklist, and the benefits to each section, including things to keep in mind that may not be just part of your strategy for your launch, like equipment and software. This podcast will help you break down your launch strategy into an easy to follow framework to intentionally launch your show. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Links: Launch Training: https://alesiagalati.com/podcast-launch-training/ Workflow Training: https://alesiagalati.com/podcast-workflow-training/ Proud member of the Feminist Podcasters Collective .
Thu, November 11, 2021
The Importance of Podcast Market Research and How to do it
One of the biggest things I see podcasters get wrong when launching a podcast is that they don’t do their market research. Through this research, you can set up your podcast for success and set it apart from your competition. That’s why this week, episode 22 of Listeners to Leads is about the Importance of Podcast Market Research and how to do it! In this episode of Listeners to Leads, I’m sharing the importance of market research for your podcast and actionable steps you can take right now to show up differently from your competitors. I also chat about the following: What is market research for your podcast, the different sections you need, and why it’s vital to a successful podcast. Why you need to determine the purpose of your podcast before you can perform market research, and how it helps you complete the research effectively. How to analyze competitor podcasts for title, content, and style, and understand the difference between a competitor and a direct competitor. How to determine good topic ideas based on other podcasts in your niche, without copying someone else’s work, and make sure it aligns with your podcast purpose. Without the market research, you won’t be able to determine what makes you different from your competitors. By doing this limited research and coming at it from the mindset described in this episode, you’ll have a successful podcast from the start. Link For Buzzsprout Podcast Stats Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, November 04, 2021
How to Organize and Plan Your Podcast Content
It doesn’t matter if you are a new or a seasoned podcaster, it’s important to know how to organize and plan your podcast content. I was on Clubhouse last week and I got a question about planning content when his wife likes to plan and organize and he doesn’t. This question turned into a fantastic discussion, and it’s a great conversation to bring here to this platform. This week, episode 21 of Listeners to Leads is about organizing and planning your podcast content! Access the Podcast Workflow Training In this episode of Listeners to Leads, I’m sharing the importance of organizing your podcast content and actionable steps you can take right now to plan and organize in the ways that make the most sense with how you work best. I also chat about the following: How to organize your podcast with a project management tool like Trello , Asana , or Air Table if a solopreneur, or ClickUp if you have a team. Why you want to plan a few weeks or a few months at a time and how to map it out visually in various ways from boards to lists with due dates. The importance of doing your research before the episode, and why, even though podcasting is an audio platform, it’s important to cite books and resources you mention. How you can use a full script, talking points, or an outline to plan each episode so you stay on task and engage with the audience listening. Before you start implementing the ideas in this episode, make sure you think about ways you work best, and which of these align with how you work best. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, October 28, 2021
Creating a Quality Podcast
I recently tried to get back into listening to podcasts, but the poor quality in so many podcasts made it very difficult to find ones I could listen to without being distracted. When we are talking about converting listeners to leads, we need to have quality podcast episodes, with engaged and intrigued audiences who want to hear what we have to say or share. This week, episode 20 of Listeners to Leads is about creating a quality podcast! In this episode of Listeners to Leads, I’m sharing the importance of quality content and actionable steps you can take right now to increase the quality of your podcast. I also chat about the following: Why quality content is important as a business-based podcast, and why you cannot show up in the same way celebrity podcasters do. How to create a quality podcast experience via your audio so that people want to listen and it’s a good listening experience for your audience. How to ensure that you are creating content that is going to engage and entice your audience and keep them listening. Where to put your monetization ads in your episode so they are most effective, and not turning away listeners before they get the chance to trust you. You don’t have to do all of this today. You should start with one of these, and slowly change things to make the quality better, and once you’ve got it mastered, you can move on to the next category. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, October 21, 2021
Easily Manage your Podcast Workflow
If you want your podcast to convert to leads and if you want to bring in your audience, you need a plan of action for your podcast. This means you need to be able to create and manage your podcast workflow. We’ve been talking about content ideas and creating a rudimentary plan for your podcast, but today we are taking an aerial approach to dive into your overall workflow. This week, episode 19 of Listeners to Leads is about managing your podcast workflow! Access the FREE podcast workflow checklist In this episode of Listeners to Leads, I’m sharing the importance of needing a plan for your podcast and actionable steps you can take right now to go after your plan and podcast strategically. I also chat about the following: Phase 1: Planning and creating content. Why it’s important to plan out your content and record your episode set up right after you’re done with the interview. Phase 2: Editing your show. Phase 3: Writing all the copy for your show. Phase 4: Creating the graphics for your show. Phase 5: Upload all content to your podcast host. Link to Buzzsprout: alesiagalati.com/buzzsprout/ Phase 6: Update your website with new podcast episode content (can be skipped if you don’t have a website/don’t add embedded audio players to your website). Having a workflow with a clear plan for your business is key to a successful, engaged and profitable podcast. Without a clear plan, your message cannot be clear, and thus your audience will be confused. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, October 14, 2021
How to Plan an Interview Podcast with Lisa Zawrotny
As a podcast management company, I get a lot of questions around how to give good interviews, and I usually will send clients to listen to Lisa Zawrotny’s podcast for a perfect example of someone who always gives good interviews. As an interviewer or as an interviewee, it’s important to stay present and focused, go in with a plan, and really have the proper presence to show up as your best self. Lisa Zawrotny is the founder of Positivity Living Systems and the host of the podcast The Positivity Living Podcast. This week, episode 18 of Listeners to Leads is about how to plan an interview, with guest Lisa Zawrotny! In this episode of Listeners to Leads, Lisa is sharing the importance of being prepared for an interview and actionable steps you can take right now to show up as a great interviewer or interviewee. Lisa Zawrotny and I also chat about the following: Processes for picking and planning your content Planning for an interview, no matter what side of the mic you’re on How to stay on track during the interview so no one gets distracted How to come back from a guest derailing the conversations, and other difficult moments in interviewing. Being interviewed or interviewing guests gets easier over time with practice, but following the tips laid out today in this conversation will make sure you show up focused, calm, and present so you rock either side of the mic. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH Lisa Zawrotny: Instagram: www.instagram.com/positively_lisa Twitter: www.twitter.com/positively_lisa Facebook: www.facebook.com/positivelyproductive LinkedIn: www.linkedin.com/in/positivelyproductive Website: www.positivelyproductive.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, October 07, 2021
[FAQ] Podcast Launch
I absolutely love launching podcasts, which is why my company has launched over 15 podcasts in the last year and a half, and we are currently working on 3 more launches! One of the biggest hang ups for new podcasters is their launch. I get a lot of questions about launching a podcast, like the process and strategy behind a launch, and so I wanted to take the time to answer those this week. That’s why episode 17 of Listeners to Leads is answering your frequently asked launch questions! In this episode of Listeners to Leads, I’m sharing the importance of being strategic with your launch and actionable steps you can take right now to set your new podcast up for success. I also chat about the following: The importance of a two month launch - and why you shouldn’t launch a podcast in two weeks. What a launch team is, and why you need one before you release your first episode, and why they are your golden ticket to a successful launch. How to market your launch on Instagram and Facebook before you even publish an episode. The exact list of what you need to submit your podcast to most platforms. How many episodes to publish on launch day, and how many to store in advance. Launch strategy is so important, especially if you plan on getting leads from your listeners. These simple yet effective methods to increasing listeners and getting engaged audience members will help you have a successful launch, and a successful podcast. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, September 30, 2021
Landing Coaching Clients from your Podcast with Valerie Friedlander
Most of the time when we start our podcast for the first time, there can be a lot of self-doubt. A lot of “Am I really qualified to talk about this?” and some perfectionism. The same thing happens when we start a business. These mindset barriers can hold us back from enjoying the process or even stop us from actually bringing our dreams to fruition. This week, episode 16 of Listeners to Leads is about landing coaching clients, with Valerie Friedlander! In this episode of Listeners to Leads, Valerie is sharing the importance of mindset and actionable steps you can take right now to get over your self-doubt to show up confidently with your podcast. Valerie and I also chat about the following: How Valerie decided to start coaching live on her podcast, and how that’s gotten her clients Her process through self-doubt, and how you can turn around your own self-doubt into improvement Setting your own rules when it comes to your podcast and your business Mindset issues many face, including “enoughness” and pushing yourself outside of “easy”, and how that can help you achieve greatness in your podcast and business You are the expert of you - only you will know what is best for your podcast, and what is enough. This episode will encourage you to seek beyond the societal “rules” that you’ve been following and set out your own boundaries and enoughness. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH VALERIE FRIEDLANDER: Website: www.valeriefriedlander.com CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, September 23, 2021
14 Ways to Repurpose Your Podcast Content
Did you know that I have a degree in marketing? While a lot of the principles of basic marketing are great for bigger companies with marketing budgets and lots of team members, it can be difficult to complete all these ads and other strategies as a solopreneur or a smaller business. That’s why repurposing content is a small business owner's answer to marketing! This week, episode 15 of Listeners to Leads is about repurposing your podcast content! In this episode of Listeners to Leads, I’m sharing the importance of repurposing your content and actionable steps you can take right now to work smarter, not harder when it comes to your content. I chat about 14 ways to repurpose your content through these different outlets: Simple Blog Post Long-Form Blog Post Video Infographic Social Media Static Posts - Quotables Social Media Static Posts - General Social Media Audiograms Social Media Videograms Transcript Content Upgrades/Freebies Discussion Questions Shoutout to a guest doing something amazing Additional Live Q&A based on the podcast content Email You have enough on your plate as a business owner and podcaster - the last thing you need is to be worrying about writing all new content every day too. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, September 09, 2021
Finding Quality Guests for your Podcast
A lot of times as podcasters we talk about “growing the podcast” but I want to flip it around and instead encourage you to focus on finding high-quality value you can add to the show. By adding high value you’ll grow the show authentically while showing up for your audience and what they need from you, which will, in turn, grow your show. This week, episode 13 of Listeners to Leads is about finding quality guests for your podcast! In this episode of Listeners to Leads, I’m sharing the importance of high-quality guests and why you may not want to find guests based on their follower count. I chat about the following: Getting clear on the goals of your podcast, and why this needs to be done before finding guests Where to find guests that fit your podcast goals; some of which are right under your nose! Why you should keep in contact with past guests, and how they can help you long after their episode airs How to utilize your communities and places you are already hanging out to find and connect with high-quality podcast guests. If you are only selecting guests based on social status or followers on Instagram, and not because of what they can offer your audience, then you’re wasting your time and their time. Picking high-quality guests is going to amplify your message, your show, and your audience authentically. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! LINKS MENTIONED: The Podcasters Society FB Group Podcast Guest Collaboration Community Matchmaker.fm Podcast Guests Interview Guest Directory PodMatch - They also have a Facebook Group CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, September 02, 2021
{Podcast Audit} Expanding Your Audience Reach with Britt Lanza
The true beauty in podcasting is that there truly are no rules. You have the autonomy to decide every aspect about what your podcast is about and how you work best, so have some fun with it and forget the rest.This week, for episode 12 of Listeners to Leads,we sit down and have a podcast audit with Britt from Moments with an MEO Podcast! In this episode of Listeners to Leads, I’m sharing with Britt the importance of tailoring your podcast to be reflective of your purpose and goals and actionable steps you can take right now to engage your audience and involve them in your content. Britt and I also chat about the following: Where you may see natural and unavoidable dips in downloads throughout the year. Expanding your audience reach by encouraging your guests to share promotional content for your episodes and making it easy for them to do so. Establishing the purpose behind your podcast in order to tailor your show to either show up as an expert on the topics you are speaking on or to bring the experts and resources to the table for your listeners. Repurposing your training content in order to easily and comfortably transition into posting solo episodes. Converting your social media followers into engaged and involved listeners in your content. Showing up authentically and keeping your audience engaged with your personal brand is going to yield higher results in overall downloads. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH BRITT LANZA: Website Instagram: @new_altitudes Moments With an MEO Podcast Instagram: @momentswithanmeo Work With Me CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, August 26, 2021
How to Use Dynamic Content to Make Money with your Podcast
Dynamic content is a game-changer for podcasters! Imagine having a new listener stumble upon your show and love the premise so much they start listening to episode one - that you recorded a year ago - and they love you so much they want to work with you but don’t know where to start. They shouldn’t have to binge 100 episodes to learn the most current ways to work with you! Using dynamic content allows your listeners to always get the most up-to-date information - even if they aren’t on a new episode. This week, episode 11 of Listeners to Leads is about How to Use Dynamic Content to Make Money with your Podcast! In this episode of Listeners to Leads, I’m sharing the importance of dynamic content and actionable steps you can take right now to make money from your podcast through dynamic content, no matter what episode your listeners are currently on. I also chat about the following: What is dynamic content and how it works Where dynamic content for podcasting would go and how it might look How Galati media uses dynamic content for their clients Examples of promotional dynamic content that can get you paid listeners on episode 1 Dynamic content gets me fired up because it’s the best way to get any listener, on episode 1-100, aware of and get access to your newest offers and promotions. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, August 19, 2021
Using Email to Increase your Podcast Downloads with Ashley DeLuca
As podcasters, it is easy to hide behind a microphone but when we allow our personality to peek through our content, this is where we will notice an increase in downloads. This week, episode 10 of Listeners to Leads is about using email to increase your podcast downloads! In this episode of Listeners to Leads, Ashley DeLuca shares the importance of infusing your personality into your podcast episodes, marketing, and overall brand and actionable steps you can take right now to pull that relatability factor into your email marketing. Ashley and I also chat about the following: Being strategic in knowing when it is time to rebrand and doing it in an effective way. Tips for podcasters to show up for their email list in an authentic, relatable way that feels comfortable to them. Infusing your personality in both the technical and visual side of your brand. Bringing your listeners to feel like they are part of the conversation in a way that feels like you are talking with them, not at them. How to diversify your content to provide additional value to your podcast while staying within your content buckets. Ways in which you can bring your listeners over to your email list and vice versa. Communication on all platforms is about being super intentional about who you’re talking to, the message you’re sending and understanding all of the pieces and components that come along with it. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ASHLEY DELUCA: Website Instagram CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, August 12, 2021
Podcast Stats: What They Mean and How to Measure Success
How do you measure the success of your podcast? What does the statistical data about your show actually mean? Are people actually downloading your episodes? What do the statistics actually mean? I am going to break it down for you because this week, episode 09 of Listeners to Leads is all about podcast statistics! In this episode of Listeners to Leads, I’m sharing the importance of understanding your podcast statistics and what all those numbers and graphs actually mean and how to use them as you grow your show. I chat about the following: What do those statistical numbers actually mean? The different statistical platforms you can look at. How to actually measure the success of your podcast. The importance of picking one measurable goal of success and what that could be. Podcast statistics can be confusing. After listening to this episode you will have confidence in your ability to not only understand the numbers and graphs you see on your hosting site, but also measure the success of your podcast for yourself. Send me a DM on Instagram with the one way you’re measuring success on your podcast today! Need help? DM me and we can chat about it together! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! LINKS MENTIONED: Podnews Article Get your Buzzsprout Account Episode 1: Strategically Grow your Podcast Audience CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, August 05, 2021
Ditch Social Media Overwhelm with Andréa Jones
The time and effort that you put into social media are ultimately what you’re going to get back from it, so giving a majority of your time to one social media will yield better results than giving small bits of your time to several platforms. This week, episode 8 of Listeners to Leads is about ditching the social media overwhelm! In this episode of Listeners to Leads, my guest Andréa Jones shares the importance of leveraging social media for your podcast and business in a way that works for you and actionable steps you can take right now to make an impact and grow your business using social media marketing. Andréa and I also chat about the following: Tips to get through the brutal first 20 episodes of your podcast to keep going. Deciding which posting cadence works best for you and sticking to it. Approaching social media as a podcaster and business owner without getting overwhelmed. Leveraging episode content into social media posts and repurposing content to cut your social media workload in half. Using clubhouse and other trendy social media platforms to gain exposure with other audiences and spark interest to drive potential listeners to your show. Pitching to be on other’s podcasts as well as tips to get those people you genuinely want to hear from onto your own show. At the end of the day, your audience should always come first to mind when it comes to every decision you make for your podcast. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ANDREA JONES: Website Social Media Rockstar Framework Course Instagram Podcast CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! LINKS MENTIONED IN THIS EPISODE Savvy Social Podcast- Clubhouse- Exploring the Newest Social Networking Platform Chartable Proud member of the Feminist Podcasters Collective .
Thu, July 29, 2021
5 Strategies to Never Run out of Podcast Content
As a business owner and as a podcast host, it can be very frustrating to come up with so many ideas and topics for your podcast. Keeping up with social media, your listeners, business, and everything in between can feel very overwhelming, but it doesn’t have to be. This week, episode 07 of Listeners to Leads is about ways you can come up with content for your podcast! In this episode of Listeners to Leads, I’m sharing the best strategies I use to come up with content that my listeners actually want to know about, as well as tools you can start implementing now to gain insight into what your audience may want to know more about, to create interesting and thought-provoking content for your episodes. These content idea strategies can also be used to get ideas for social media and blog topics as well! In this episode, I cover: The best workflow scheduling tools to use to store all your content ideas safely and easily. Do extensive competitor and market research, and how to do it effectively. How to ask your audience what questions they have, and when to give free value. Why you should share your successes and failures as a business or podcaster. How and when to repurpose content you’ve already created to create new experiences. I want to encourage you all to expand beyond the surface when it comes to content ideas. What value can you offer your audience and how can you provide a better listening experience to your audience through a bit of extra work. Through these strategies, you’ll never run out of content ideas! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Discussed in the episode: ClickUp Trello Asana Monday Quora Reddit Answer the Public CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, July 22, 2021
{Podcast Audit} Creating a Visibility Strategy with Valerie Friedlander
One of the most important things you can do to grow your podcast is work on your visibility strategy to be seen by listeners across all audiences. This week, episode 6 of Listeners to Leads is about creating a visibility strategy! In this episode of Listeners to Leads, I’m sharing with my guest Valerie Friedlander the importance of making yourself visible across platforms and actionable steps you can take right now to create your visibility strategy. I also discuss with Valerie some of the following: SEO-friendly and attention-grabbing podcast titles. Leveraging YouTube alongside your podcast. Working on your visibility strategy to expand your reach. The importance of reviews and how to get them. Try out one or two of these strategies this month and see if you can expand your podcast’s visibility. So be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH VALERIE FRIEDLANDER: Podcast Website CONNECT WITH ALESIA GALATI: Instagram Work with Galati Media! LINKS MENTIONED IN THIS EPISODE Headline Analyzer from AM Institute Headline Studio by CoSchedule Podcast Addict Proud member of the Feminist Podcasters Collective .
Thu, July 22, 2021
6 Mistakes Podcasters Make that are Costing Them Leads
Your podcast, no matter how big or small, gives you a platform and an opportunity to generate leads for your business. This week, episode 5 of Listeners to Leads is about the six mistakes you’re making that are costing you leads! In this episode of Listeners to Leads, I’m sharing the importance of leveraging your podcast in your business strategy and actionable steps you can take right now to turn your listeners into leads. I also discuss some of the following: Using your podcast as an opportunity to promote your product or services in an organic way. Leveraging your ads in a way that draws clients in instead of steering them away. Solo episodes vs. co-host conversations vs. guest episodes. Showing up as an expert in your industry and giving your audience value. Using your show notes and content plan to drive interest past your podcast and into your business. Start implementing 1 or 2 of these tips this month to turn active listeners into passive leads for your business. So be sure to tune in to all the episodes to receive tons of practical tips on turning your listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, July 22, 2021
How to be a Great Podcast Guest and Host with Dr. AJ Austin
As both a host and a guest, it is important to keep the audience in mind when selecting who to invite to your show and whose show you want to be a guest on in order to provide value to the listeners. That’s why episode 4 of Listeners to Leads Podcast is about how to be a great podcast guest and host! In this episode of Listeners to Leads Podcast, my guest, Dr. AJ Austin is sharing the importance of working as a team during a podcast interview and actionable steps you can take right now to nail your next podcast appearance as a guest or as a host. Some of the talking points Dr. AJ Austin and I go over in this episode include: How much of your background you should be sharing with listeners as both a guest and a host of a podcast. Establishing a good relationship with your guest or the host before, during, and after your interview, but always being selective of who you decide to highlight on your shows. Keeping your audience in mind at all times when making content & guest decisions for your show. As a guest, how to have the host’s back so you can continuously be asked back on shows. Prospering as a podcast guest. When appearing on a podcast, make sure you are there for the right reasons, focusing on what you’re supposed to, and using your genuine personality in the interview. So be sure to tune in to all the episodes to receive tons of practical tips on being a great podcast guest or host, and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH DR. AJ AUSTIN: Website Facebook Instagram Linkedin CONNECT WITH ALESIA GALATI: Instagram Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, July 22, 2021
Streamline your Podcast Content Creation Process
The stats are not in your favor as a new podcaster, mostly because people rush into it and then don’t have a plan. Most podcasts don’t make it past 7 episodes, and we don’t want that for you. This week, episode 03 of Listeners to Leads is about Streamlining your podcast content creation process! In this episode of Listeners to Leads, I’m sharing the importance of having a plan for the creation process of your podcast and actionable steps you can take right now to have a successful launch of your podcast. I also chat about the following: The importance of a launch of more than 14 days How to set yourself up for a successful planning session How to get ready to record for your podcast before it launches How many episodes to have at the ready when you launch Having these processes in place allows you to be more efficient, make the most of your time, and hold yourself accountable to take action. This will allow your podcast to have a successful launch. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, July 22, 2021
How to Create an Effective Podcast Pitch with Michelle Glogovac
Pitching yourself or your podcast can sometimes feel like a 30-minute pitch, losing your listener and making you feel like you’re not getting the point across. This week, episode 02 of Listeners to Leads is about Pitching your podcast and pitching yourself to be on podcasts! In this episode of Listeners to Leads, Michelle Glogovac is sharing the importance of pitching and actionable steps you can take right now to land your next pitch! Michelle Glogovac also chats about the following: What components make a perfect pitch Where to pitch to other podcasters, news outlets, and more How to repurpose your podcast episodes; either your own or when you’re a guest Where you can share your episodes and guest episodes Pitching can be difficult and intimidating but it doesn’t have to be. Michelle walks us through her very own blueprint for how to pitch yourself professionally and actually land those speaking gigs. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH MICHELLE: Facebook Instagram Podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media! Proud member of the Feminist Podcasters Collective .
Thu, July 22, 2021
10 Ways to Strategically Grow Your Podcast Audience
The best way to grow your podcast audience is by word of mouth, however, this isn’t always the quickest way to attract more listeners. That's why episode 1 of Listeners to Leads is about strategically growing your podcast audience! In this episode of Listeners to Leads, I’m sharing the importance of having an engaged audience and actionable steps you can take right now to strategically grow your podcast audience. I also discuss some of the following: More general, mainstream topic-focused podcasts naturally have higher downloads than niche podcasts, but both are hugely valuable. You can have an engaged audience with a couple of hundred downloads or a couple of thousand downloads; the size of your audience does not affect engagement. What information you can get from looking at the trends across other podcasts on your hosting platform. My 10 tips to organically grow your audience for a successful podcast launch and a sustainable podcast life. Start implementing one or two of these strategies today and work your way up to start growing your audience. So be sure to tune in to all the episodes to receive tons of practical tips on strategically growing your podcast audience and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Learn more about Listeners to Leads and Alesia Galati at www.listenerstoleads.com CONNECT WITH ALESIA GALATI: Instagram Work with Galati Media! LINKS MENTIONED IN EPISODE: Jillian O’Keefe- Engaged Like a Boss Buzzsprout Facebook Community Buzzsprout Podcast- Buzzcast Podcast Movement Facebook Community She Podcasts Facebook Community WOC Podcasters Facebook Community Angie Trueblood - Podcast Pitching The MSL Collective Proud member of the Feminist Podcasters Collective .
loading...