Win The Content Game
Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?" Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'll be rolling up my sleeves and applying these strategies my...
Tue, December 03, 2024
141. The Future of Capsho and Win the Content Game
In this reflective episode, we pull back the curtain on our recent "Get More Clients from Your Content" summit and share our main learnings as well as providing a very exciting update on what is next with Capsho. Check out the full show notes here: https://www.winthecontentgame.com/141
Mon, November 25, 2024
140. Mastering Your Zone of Fire to create Impactful Content with John Lee Dumas
In this eye-opening episode, I sit down with John Lee Dumas, the powerhouse behind Entrepreneurs on Fire, for a full breakdown of his most important learnings on crafting content that genuinely resonates and converts. Check out the full show notes here: https://www.winthecontentgame.com/140
Mon, November 18, 2024
139. The 4-Post Formula for Attracting Your Ideal Clients on Social Media
Are you tired of feeling like you're shouting into the void on social media? Do you dream of turning those likes and comments into real business relationships? If so, you're in for a treat. In this episode, I sit down with the brilliant Katie Brinkley to uncover her game-changing 4-Post social media strategy. Katie, a true veteran in the social media space, has distilled years of experience into a simple yet powerful approach that promises to help you post less but grow more. It's so effective, we've even built it into Capsho! Check out the full show notes here: https://www.winthecontentgame.com/139
Tue, November 12, 2024
138. How to Monetize Your Virtual Event with Jennie Wright
Ever wondered how to turn a virtual event into not just a list-builder but a money-making machine? You're in for a treat! In this episode, I sit down with Jennie Wright, a Virtual Summit and Marketing Expert, to go through her secrets for hosting a summit that boosts your email list while driving serious sales. Check out the full show notes here: https://www.winthecontentgame.com/138
Mon, November 04, 2024
137. Why Your Thumbnails Make Roberto Blake Cry and How to Fix Them
Is your video content struggling to create real results? You're not alone. This is why I sat down with YouTube powerhouse Roberto Blake, who has over 600,000 subscribers, to uncover his proven strategies for creating videos that actually convert viewers into buyers. Check out the full show notes here: https://www.winthecontentgame.com/137
Tue, October 29, 2024
136. Maximizing Visibility Without Breaking the Bank The Dollar a Day Technique
Are you tired of pouring money into ad campaigns with little to show for it? Or maybe you've never even considered paid ads because it seems a little too overwhelming? What if I told you there's a way to boost your visibility, engagement, and leads for just a dollar a day? I recently sat down with digital marketing expert Dennis Yu, Founder of Blitzmetrics, to uncover his time-tested strategy that has helped entrepreneurs of all stages get results from boosted content. Check out the full show notes here: https://www.winthecontentgame.com/136
Thu, October 17, 2024
135. Gamify Your Podcast Growth Score Your Way to Increased Downloads
If you need a practical way to transform your podcast from more of a passion project into a force that draws clients to you, this is the episode for you. I sit down with Adam Schaeuble, the mastermind behind the Podcast First Marketing Framework as he shares his hard-won insights from years of trial and error, and how he cracked the code to turn listeners into loyal clients. Check out the full show notes here: https://www.winthecontentgame.com/135
Mon, October 14, 2024
134. How to mobilize and monetize your community authentically with Stacey Lauren
Does building your community feel more like a chore than a thriving hub of engagement? You're not alone. Many entrepreneurs grapple with creating a space where their audience genuinely connects and interacts. But what if I told you there's a way to turn the crickets into genuine conversations? In this eye-opening episode, I sit down with Stacey Lauren, founder of Do The Thing and a master of fostering genuine connections, to share her wisdom on how to build a vibrant, engaged community. Check out the full show notes here: https://www.winthecontentgame.com/134
Mon, October 07, 2024
133. Brussels Sprouts and Banana Phones How Quirks Create Memorable Content
In a world of efficiency, where everyone seems to be using the same tools and techniques, it's more crucial than ever to stand out and showcase your authentic self. That's why I'm excited to share this eye-opening conversation with Molly Mahoney, a leading voice in the AI space and social media marketing expert. Molly reveals her game-changing "VOICE" framework, designed to help you uncover your unique brand voice and avoid becoming what she calls an "AI zombie." Check out the full show notes here: https://www.winthecontentgame.com/133
Mon, September 30, 2024
132. Turning Social Media Comments into Customers with Jenna Larson's Yellow Car Strategy
Many entrepreneurs pour their hearts into creating content and posting on social media only to feel like they're shouting into the void. But what if there was a way to transform those likes and comments into meaningful business relationships? In this episode, I sit down with Jenna Larson, CoFounder of GroupTrack CRM, to go into her secrets of social media conversion. She shares her proven strategies for finding, engaging, and nurturing your ideal clients (or as she calls them, your "yellow cars") on social platforms. Check out the full show notes here: https://www.winthecontentgame.com/132
Tue, September 24, 2024
131. Why Podcast Guesting is Your Secret Weapon for Business Growth
If you are struggling to get your message heard by your ideal audience, being a guest on podcasts might be the strategy you need. In this episode, I sit down with Alex Sanfilippo, the mastermind behind PodMatch, to uncover the hidden power of strategic (not sporadic) podcast appearances. Check out the full show notes here: https://www.winthecontentgame.com/131
Tue, September 17, 2024
130. Turning Dreams, Drains and Doubts into a Profitable Offer
Many entrepreneurs find themselves in a frustrating cycle of not getting enough clients even when creating a lot of valuable content. Sometimes this is because there is a crucial piece of the puzzle you might be missing: an offer that truly converts. In this eye-opening episode, I sit down with Chris Williams, Founder of Group Coach Nation, to go into his unique way of crafting an irresistible offer. Chris shares his proven framework for creating what he calls a "Minimum Viable Offer" (MVO) - a highly profitable, low-effort solution that delivers maximum impact for your clients. Check out the full show notes here: https://www.winthecontentgame.com/130
Mon, September 09, 2024
129. Finding Your Flow When Everything Feels Chaotic
Ever felt like you're juggling a million projects, trying to be everything to everyone in your business? You're not alone. As entrepreneurs, we often fall into the trap of thinking more is better. But the key to success lies in doing less. In this candid episode, my Co-Founder Bona and I pull back the curtain on our own journey at Capsho, sharing a raw behind-the-scenes about our struggles with focus and the transformative power of simplifying our business. Check out the full show notes here: https://www.winthecontentgame.com/129
Tue, September 03, 2024
128. Uprising Series: Why being different is better than being better with Rich Schefren
Ever felt like you're spinning your wheels in your business, working tirelessly but not seeing the results you want? You're not alone. In this episode, I sit down with one of the OGs of online marketing, Rich Schefren, for a candid conversation on the advice he would give his younger self. Check out the full show notes here: https://www.winthecontentgame.com/128
Tue, August 27, 2024
127. Uprising Series: Scaling through Imposter Syndrome and Savior Complex with Tasha Smith
Are you an entrepreneur grappling with imposter syndrome? Or perhaps you've tasted success, only to be blindsided by failure's harsh sting. If either of these scenarios resonates, this episode with Tasha Smith is just what you need. Check out the full show notes here: https://www.winthecontentgame.com/127
Mon, August 19, 2024
126. Uprising Series: How Austin Armstrong’s TikTok ban inspired the launch of Syllaby
Imagine pouring your heart and soul into a big hairy audacious goal, only to have the rug pulled out from under you right when you achieve it. That's the gut-wrenching reality Austin Armstrong faced when his TikTok account, a pivotal source of leads and revenue, was abruptly banned. But Austin's story is one of resilience, determination, and an unwavering belief in his ability to bounce back stronger than ever before. Check out the full show notes here: https://www.winthecontentgame.com/126
Tue, August 13, 2024
125. Uprising Series: How Jenna Larson pivoted from a $100K loss to GroupTrack’s highest revenue month
Imagine pouring your entire heart and every resource you have into building a thriving business, only to have the ground shift beneath your feet. That's the harsh reality Jenna Larson faced when a major client pulled out all while in the middle of a very expensive rebuild of her product, which threatened to unravel years of consistent growth for her SaaS company, GroupTrack CRM. But in the midst of this tempest, Jenna uncovered a powerful truth that would transform her approach – and her results. Check out the full show notes here: https://www.winthecontentgame.com/125
Mon, August 05, 2024
124. Uprising Series: How Alex Sanfilippo chose courage over comfort to build PodMatch
In this candid episode, Alex Sanfilippo, founder of Podmatch.com, pulls back the curtain on his raw, emotional journey of mustering the courage to leave his cushy corporate job and go all-in on his entrepreneurial dream. Check out the full show notes here: https://www.winthecontentgame.com/124
Sun, July 28, 2024
123. Uprising Series: The Capsho NextGen Story
Join me for a candid no-holds-barred account of how I hit rock bottom with Capsho, what I learned and how that led to the rebuild of our platform into Capsho NextGen. This is a replay of a presentation I did as part of the Capsho NextGen Uprising Event where 8 formidable entrepreneurs shared their untold stories of resilience and how they turned their biggest setback into an epic comeback. Check out the full show notes here: https://www.winthecontentgame.com/123
Tue, July 23, 2024
122. Creating a Bingeable Podcast Funnel to turn Content into Leads
In this episode, we are back with the founder of Podcasting Business School, Adam Schaeuble for his feedback on our version of the limited series podcast funnel - a bingeable audio course that acts as a powerful lead magnet. Check out the full show notes here: https://www.winthecontentgame.com/122
Tue, July 16, 2024
121. Content to Clients: Mapping and Building a Limited Podcast Series that converts
If you are already creating longform content especially in the form of a podcast, this episode will show you how to channel that into a limited series that can serve as a compelling lead nurturing and conversion vehicle for your audience. Check out the full show notes here: https://www.winthecontentgame.com/121
Mon, July 08, 2024
120. The Podcast Funnel that drove $6K in 4 days
You've tried it all – lead magnets, webinars, you name it. But nothing seems to move the needle when it comes to attracting your ideal clients through content marketing. This episode takes a fresh, innovative approach that combines the power of podcasting with a strategic client acquisition funnel. Check out the full show notes here: https://www.winthecontentgame.com/120
Mon, July 01, 2024
119. Why creating value-driven content may be limiting your impact
Are you ready to dive deep into the heart of what it truly means to create value through your content? This episode is a little bit different - it is an unfiltered exploration of radical candor, vulnerability, and the courage it takes to be authentically transparent in our content creation. We dive into our tendency to package "value" into neat frameworks and strategies. But what if true value lies in something far more raw and human? I wrestle with my default mode of logic and rationality and share more deeply than I ever have before. Check out the full show notes here: https://www.winthecontentgame.com/119
Tue, June 25, 2024
118. Bypass the Algorithms: A Blueprint for Authentic Content Success with Roberto Blake
Have you ever felt trapped by social media algorithms, endlessly chasing vanity metrics and elusive viral success? Roberto Blake, YouTube veteran and creator economy expert, shares a refreshingly practical approach to bypass the algorithm obsession. Check out the full show notes here: https://www.winthecontentgame.com/118
Tue, June 18, 2024
117. Crafting Human Content: Colin Gray's Approach to Engaging Audiences
In this refreshingly candid chat, I sit down with Colin Gray, founder of Alitu and The Podcast Host, as he shares how he grappled with - and overcame - a concerning decline in visibility and cut through with his content. Check out the full show notes here: https://www.winthecontentgame.com/117
Tue, June 18, 2024
117. Crafting Human Content: Colin Gray's Approach to Engaging Audiences
In this refreshingly candid chat, I sit down with Colin Gray, founder of Alitu and The Podcast Host, as he shares how he grappled with - and overcame - a concerning decline in visibility and cut through with his content.
Tue, June 11, 2024
116. Radical Candor: How we are confronting our content blind spots
Picture this: I feel like I’m finally in a rhythm with my organic content, I have a strategy and I’m following it with a system, I’m being consistent and our metrics look good. Then I received some brutally honest feedback that made me realize that I might be phoning it in. It was the tough but fair wake up call I needed and I am excited to share it with you in this episode. Check out the full show notes here: https://www.winthecontentgame.com/116
Wed, June 05, 2024
115. Implementing the Dollar-a-Day Strategy in 3 steps
If you’ve been creating content on social media consistently and want a simple and effective way to reach a new audience, this episode is for you. Learn how to get data-driven insights from your existing content and ride the social media algorithm to get it in front of even more people for just $1 a day. Check out the full show notes here: https://www.winthecontentgame.com/115
Tue, May 28, 2024
114. Dennis Yu’s Dollar-a-Day Content Strategy to reach an untapped new audience
In this insightful conversation, Dennis Yu shares his game-changing approach to boosting social media content for just $1 per day, targeting your ideal audience with laser precision. Check out the full show notes here: https://www.winthecontentgame.com/114
Tue, May 21, 2024
113. From Startup Success to Balanced Life: A Founder's Journey
What's the secret to finding fulfillment after achieving massive entrepreneurial success? Find out in this conversation with the ex-President and current Board Director of $2 billion online course platform Kajabi, Jonathan Cronstedt, also known as JCron. Check out the full show notes here: https://www.winthecontentgame.com/113
Tue, May 14, 2024
112. From Viewer to Client: Leveraging YouTube for Maximum Conversions
Are you struggling to leverage YouTube to attract leads and clients for your business? JP Hightek, a renowned global branding expert, pulls back the curtain on his proven content creation strategies that convert on YouTube. Check out the full show notes here: https://www.winthecontentgame.com/112
Mon, May 06, 2024
111. Getting Real Results from YouTube: What's Working for Us Right Now
Are you tired of pouring your heart and soul into content that fails to attract the clients you deserve? It's time to unlock the secrets of winning the content game and watch as a steady stream of ideal customers flocks to your business. Imagine the thrill of having your inbox flooded with inquiries from people who can't wait to work with you – all thanks to the irresistible content you've masterfully crafted. Check out the full show notes here: https://www.winthecontentgame.com/111
Tue, April 30, 2024
110. The 5-Step Blueprint for Creating High-Converting YouTube Content
What if you could tap into the power of YouTube to consistently draw in a steady stream of your ideal customers, ready and eager to work with you? Check out the full show notes here: https://www.winthecontentgame.com/110
Tue, April 23, 2024
109. Why We Decided to Rebuild our AI Tool Capsho from Scratch
Join us as we peel back the curtain on our journey with Capsho, and share our the hard-earned secrets of crafting AI-powered content that resonates deeply rather than adding to the digital clutter (i.e. content vomit).We share how we refocused our mission to produce impactful content with the sole purpose of attracting and converting clients, while completely revitalizing our platform in the process. Check out the full show notes here: https://www.winthecontentgame.com/109
Tue, April 16, 2024
108. Get more clients with your content: The Video Profit Levers Framework
If you’re wondering how to get your video content to actually get you clients and revenue - craft compelling videos, podcasts, or blog posts that not only engage your audience but also convert them into paying customers. It's a game-changer, and Luis Camejo from Biz Bros is here to share the secrets to making it happen. Check out the full show notes here: https://www.winthecontentgame.com/108
Trailer · Thu, April 11, 2024
Introducing: Win The Content Game
Win The Content Game Trailer
Tue, April 09, 2024
107. Using Your Content Superpower to Create Content that Resonates
How do you create content that hooks your audience in and keeps them coming back for more? The secret lies in identifying and playing to your natural content creation strengths In this episode, we cover the 3 HumAIn to help you do just that. Check out the full show notes here: https://www.winthecontentgame.com/107
Tue, April 02, 2024
106. How to Create Profitable Video Content
How can you turn video content into profit for your business? If that's a question you've asked yourself, or you hadn’t even thought of it that way, then you need to listen to this conversation with Content Producer Luis Camejo. Check out the full show notes here: https://www.winthecontentgame.com/106
Mon, March 25, 2024
105. Why community is the key to startup success: A Founder's Perspective
Starting a software company is no walk in the park. Despite the glitz and glamour of headline-grabbing funding rounds, the day-to-day reality for founders is a little different. From tackling complex product issues and chasing elusive growth targets to managing investors’ expectations. This insightful conversation, Murtaza Bambot, Founder of community platform Heartbeat, gives us an insider look at these behind-the-scenes startup struggles and successes. Check out the full show notes here: https://www.winthecontentgame.com/105
Tue, March 19, 2024
104. Maximizing Your Social Media Impact: Katie's Tips for Leveraging Multiple Platforms
Social media was originally intended for community building and real life connections, not constant phone scrolling. How can you optimize your social media strategy to increase engagement and connection? Check out the full show notes here: https://www.winthecontentgame.com/104
Tue, March 12, 2024
103. Post Less Grow More: Change your relationship with social media
Should you focus on "being" rather than just "doing" on social media? The answer might surprise you. Join Deirdre and Bona, founders of Capsho, as they share how a shift in mindset completely transformed their relationship with social media. Check out the full show notes here: https://www.winthecontentgame.com/103
Tue, March 05, 2024
102. How to dominate Social Media with just 4 posts per week
Do you ever feel like you're just shouting into the void online? Are your posts flopping despite spending hours crafting clever captions and curating content? There's a better way. Katie Brinkley’s 4-post framework replaces volume with intention and helps you gain traction with less effort. Check out the full show notes here: https://www.winthecontentgame.com/102
Tue, February 27, 2024
101. The Entrepreneur's Playbook to Winning the Content Game
Creating content that truly stands out in a crowded digital landscape is no easy feat, but neglecting one critical step can undermine your efforts right from the start. Through the lens of my own experience rebranding and relaunching this podcast, I share a practical framework for setting your content up for success. Check out the full show notes here: https://www.winthecontentgame.com/101
Mon, February 19, 2024
100. Focus and Follow-Through: How to Win the Content Game
This is officially the last episode of the Grow My Podcast Show before our rebrand to Win The Content Game. In this episode, I share my presentation at Capshovians Live 2024 dedicated to the 3 things you need to win the content game as an entrepreneur. Check out the full show notes here: https://www.winthecontentgame.com/100
Mon, February 12, 2024
99. Key Takeaways from Capshovians Live - Part 2
Get ready to elevate your content creation skills and leave a lasting impact on your audience. Let's dive into the behind-the-scenes insights and powerful strategies from Capshovians Live event that will transform your podcast growth. Check out the full show notes here: https://www.winthecontentgame.com/99
Tue, February 06, 2024
98. Key Takeaways from Capshovians Live - Part 1
Discover how Capshovian's Live transformed content creation and audience reach. Check out the full show notes here: https://www.winthecontentgame.com/98
Tue, January 30, 2024
97. The Advice We Didn't Take: Why We Shelved Some Podcasting Shoulds
As I approach my 100th episode, I reflect on the commitment and resilience that brought me to this milestone. Join this candid conversation with my cofounder Bona Rai on how we shelved the "shoulds" and navigated the pressures of mastering all aspects of podcasting. Check out the full show notes here: https://www.winthecontentgame.com/97
Mon, January 22, 2024
96. How This Podcaster Grew to 1 Million Downloads a Month
Have you heard podcast advertising is only beneficial for big brands with big audiences? Our guest, Gary Arndt, will share the truth on how podcast creators can effectively advertise to grow their audience and revenue. Check out the full show notes here: https://www.winthecontentgame.com/96
Mon, January 15, 2024
95. How LaQuita 6Xd her podcast downloads in just 4 months
Join us as we uncover the three powerful strategies for podcast growth, shared by a special guest and Capshovian, LaQuita Monley. LaQuita shares her unexpected tips that helped her grow her podcast from 2000 to over 12,000 downloads in just 4 months. Check out the full show notes here: https://www.winthecontentgame.com/95
Mon, January 08, 2024
94. Building a Dream Team: How to attract and keep top talent with Brenden Mulligan
Are you an entrepreneur or business owner looking to build a strong team? Have you heard these common myths about building a team? Myth #1: You have to offer equity to attract top talent. Myth #2: Without equity, you won't be able to motivate your team. Myth #3: Building a team without equity means compromising on quality. In this episode, our guest Brenden Mulligan will share the truth and provide valuable insights on how to actually build a successful team. Check out the full show notes here: https://www.winthecontentgame.com/94
Tue, January 02, 2024
93. How to rank in the Top 10 on Apple Podcasts with Luis Diaz
Are you looking to increase your podcast’s reach and rankings? Tune in to hear podcasting expert Luis Diaz share his top strategies for improving visibility and engaging subscribers. Check out the full show notes here: https://www.winthecontentgame.com/93
Tue, December 26, 2023
92. Creating a Thriving Business Community: Key Insights and Strategies
In the heart of Waco, Texas, Deirdre stumbled upon an unexpected revelation that forever changed her perspective on community building. The vibrant space she encountered curated by Chip and Joanna Gaines held a powerful secret about connection and belonging. Check out the full show notes here: https://www.winthecontentgame.com/92
Tue, December 19, 2023
91. How Sandee Sgarlata Increased her Podcast Downloads by 400%
This episode is dedicated to the remarkable journey of Sandee Sgarlata, the host of the Happiness Solve podcast, as she experienced an unexpected surge in podcast downloads. From 1,500 to nearly 5,000 downloads in just two days, her story is one of perseverance and personal reinvention. Check out the full show notes here: https://www.winthecontentgame.com/91
Tue, December 12, 2023
90. Mastering YouTube for Podcasting: How to Boost Visibility and Engagement with JP Hightek
Do any of these sound familiar when it comes to growing your podcast using YouTube? 1: YouTube is only for video-first content. 2: Podcasts on YouTube won't get enough views. 3: Creating content for YouTube is too time-consuming. YouTube Expert, JP Hightek, shares his strategy on how to grow your podcast using YouTube. Check out the full show notes here: https://www.winthecontentgame.com/90
Mon, December 04, 2023
89. From Strategy to Action: How to Execute Your Podcasting Goals with Precision
Learn how to shift gears into implementation mode to grow your podcast strategically. Check out the full show notes here: https://www.winthecontentgame.com/89
Wed, November 29, 2023
88. Marketing Tactic Overwhelm: How to master it
In the world of podcasting, making strategic decisions can be the key to success. But what happens when you're faced with overwhelming tactics and conflicting voices? Join me as we uncover the secrets to tailored tactics and focused strategies. Check out the full show notes here: https://www.winthecontentgame.com/88
Tue, November 21, 2023
87. Overcoming Strategic Overwhelm: Boost Your Productivity and Find Focus as an Entrepreneur
Does this sound familiar? Are you an entrepreneur feeling overwhelmed by the strategic demands of running your business? Have you been told to simply work harder and push through the overwhelm, only to find yourself burnt out and still not achieving the desired results? If so, you're not alone. The pain of taking ineffective action and feeling trapped in a cycle of overwhelm can be debilitating. But there is a better way. Check out the full show notes here: https://www.winthecontentgame.com/87
Mon, November 13, 2023
86. How to convert Leads to Dream Buyers who are excited to pay you with Shawn Quintero
If your sales efforts are being met with resistance and rejection instead of meaningful connections and increased conversions, then you are not alone! This conversation with Sales Coach Shawn Q will help you replace your cold outreach and generic email blasts with a framework for genuine relationship that provide value and convert! Check out the full show notes here: https://www.winthecontentgame.com/86
Wed, November 08, 2023
85. From Good to Great: The Key Steps to Crafting a Favorite Podcast Experience
If you're feeling frustrated because your podcast isn't gaining the traction and audience loyalty you desire, then you are not alone! Despite your efforts to create engaging content, you may find that listeners aren't sticking around or becoming avid fans. Instead of being the favorite podcast in your niche, you may feel like just another voice in the crowded podcasting world. Check out the full show notes here: https://www.winthecontentgame.com/85
Tue, October 31, 2023
84. From Forgettable to Favorite: Creating a powerful podcast premise with Jay Acunzo
Crafting a purposeful podcast is the key to becoming the favorite among listeners. But many podcasters skip the step that makes a purposeful podcast: a strong premise? Find out how to create a powerful premise for your podcast (or strengthen your existing one) to captivate your audience and stand out from the competition. Check out the full show notes here: https://www.winthecontentgame.com/84
Tue, October 24, 2023
83. How to turn your Content into Cash
Discover the secret to monetizing your podcast and making money from the content you are already creating. Spoiler alert: this is not about sponsorships! Tune in to learn more. Check out the full show notes here: https://www.winthecontentgame.com/83
Tue, October 17, 2023
82. Offer Optimization: How to Increase Conversions from Your Podcast
Do you want to turn your podcast listeners into paying clients? Are you looking for a solution to increase your con and revenue? In this episode, our guest Nora Sudduth will reveal the secret to transforming your podcast audience into loyal customers, resulting in a significant boost in your business's success. Check out the full show notes here: https://www.winthecontentgame.com/82
Mon, October 09, 2023
81. The Hidden Marketing Power of Quotes
In this episode, we reveal the unexpected marketing power of quotes. Discover how leveraging poignant quotes can create deep emotional connections, stimulate innovative content ideas, and dramatically enhance engagement and visibility. Check out the full show notes here: https://www.winthecontentgame.com/81
Tue, October 03, 2023
80. Converting an Audience into a Community: Joe Pulizzi's Expert Tips
Discover the secrets to building a thriving community for your business with content entrepreneur Joe Pulizzi. Learn how to engage your audience, create exclusive experiences, and take control of your distribution. Check out the full show notes here: https://www.winthecontentgame.com/80
Tue, September 26, 2023
79. The Audience Ownership Secret to truly scale your marketing
If you’ve been focusing on growing your social media following, chasing likes and shares, only to find that it's not translating into actual revenue or business growth you are likely missing one key thing with your audience. This episode outlines exactly what that is and how to use it for maximum leverage. Check out the full show notes here: https://www.winthecontentgame.com/79
Tue, September 19, 2023
78. Capshovians Live: The Ultimate Event to grow your podcast and business!
Join this behind-the-scenes conversation for a sneak peek on our upcoming live event: the first ever Capshovians Live! Learn about the unique experience we are creating, the event details and what you’ll can expect to walk away with. Check out the full show notes here: https://www.winthecontentgame.com/78
Tue, September 12, 2023
77. How to turn your audio-only podcast into visually captivating short-form videos
If you're stuck trying to get greater reach and engagement on social media for your audio-only podcast, this episode is for you. And we promise, no audiograms! Check out the full show notes here: https://www.winthecontentgame.com/77
Mon, September 04, 2023
76. How Jerry Dugan turned his stagnant show into a Top 1% podcast
Learn how Jerry transformed his reluctant beginnings to a Top 1% podcast, from his journey of perseverance through the challenges of sharing his authentic voice and experiences to ultimately find success by understanding his audience and refining his content. Check out the full show notes here: https://www.winthecontentgame.com/76
Mon, August 28, 2023
75. From Fear to Financial Freedom: Conquering Emotional Triggers for Successful Investments (Alejandra Rojas)
What if your mindset around money is holding you back from making the right investment decisions? In this episode, Alejandra Rojas reveals her four-step Mess method for shifting your perspective and regulating your emotions to make informed choices. Check out the full show notes here: https://www.winthecontentgame.com/75
Tue, August 22, 2023
74. How to increase Blog Discoverability and Monetize with Rich Media
Do you want to monetize your blog posts and increase their earning potential? In this episode, I will share the solution to optimize your blog posts with rich media, helping you enhance their discoverability and maximize your revenue. Get ready to unlock the secret to turning your blog into a profitable venture! Check out the full show notes here: https://www.winthecontentgame.com/74
Mon, August 14, 2023
73. Maximize Your Podcast's Potential with Web Ads: Expert Tips from Mike Wiston
Discover the game-changing power of targeted paid ads as CEO Mike Wiston shares his secret strategy for growing your podcast audience, driving monetization, and overcoming the conflict between risk and reward. Check out the full show notes here: https://www.winthecontentgame.com/73
Tue, August 08, 2023
72. The new YouTube SEO Strategy for Podcasters that Google loves
Are you looking to reach a wider audience on YouTube? You need to create YouTube segments - the new way podcasters are getting discovered on YouTube and on Google. This episode shows you the 3 simple steps to repurposing your podcast into YouTube segments. Check out the full show notes here: https://www.winthecontentgame.com/72
Tue, August 01, 2023
71. How this Podcaster turned his side hustle into a profitable business
If you have been tirelessly promoting your podcast on various social media platforms without any results, chances are you have not thought about listener migration. Join my conversation with Capshovian JR Sparrow on how he cracked the code when it comes to turning social media strangers into listeners. Check out the full show notes here: https://www.winthecontentgame.com/71
Tue, July 25, 2023
70. The Secrets to Short-Form Video for Podcast Promotion
Short form videos are one of the most powerful ways to hook your audience. But they are time consuming and resource intensive. And a lot of the time, it’s hard to get engagement. In this episode we show you the secrets to creating scintillating social media clips that beat the algorithm. Check out the full show notes here: https://www.winthecontentgame.com/70
Tue, July 18, 2023
69. The 3D Formula for a Profitable Podcast Brand with Tonya Eberhart
Do you want to stand out in a saturated space and attract the right listeners, partners and collaborators? Join my conversation with personal branding expert Tonya Eberhart, for her 3D Formula on how to establish a profitable personal brand that sets you apart and brings in the ideal clients and partners you desire. Check out the full show notes here: https://www.winthecontentgame.com/69
Tue, July 11, 2023
68. The 3 Questions every Entrepreneur needs to ask themselves: A Capsho Case Study
Are you entering a new stage or season of business? Join my Capsho Co-Founder Bona and I for a candid and vulnerable discussion about how we navigated our most recent level up. We share the 3 questions every entrepreneur should ask themselves to ensure they are on the right path to growth. Check out the full show notes here: https://www.winthecontentgame.com/68 Resources mentioned in this episode 💻 Try Capsho free for 2 episodes here Capsho is an AI-powered podcast marketing content writer that creates an episode title, description, podcast website content, social media captions, emails, blog posts, LinkedIn article and YouTube description AND curates a selection of quotes from your episode. All with a simple upload of your episode audio or video file. 💬 Leave me a message here ❤️ Loved this episode? Leave us a review and rating here Connect with Deirdre: Instagram | Facebook | YouTube | Twitter | LinkedIn
Mon, July 03, 2023
67. Crafting Engaging Narratives from Anecdotes: The Practical Guide to Podcast Storytelling with Juliet Hahn
Many podcasters struggle to effectively connect with their audience because of storytelling techniques (or lack thereof) that fall flat. Instead of building trust, they may overwhelm their listeners with excessive information or fail to evoke the emotions necessary for a genuine connection. This can lead to a lack of engagement and a sense of disconnect between the podcaster and their audience. If you feel like you’re in this group, it is important to understand the power of storytelling and how to do it the right way so that you can build trust and connect deeply with your audience. Check out the full show notes here: https://www.winthecontentgame.com/67 Resources: Try Capsho free for 2 episodes here ! Get the Show Notes for exclusive episode insights and resources here
Tue, June 27, 2023
66. The 3 simple steps I took to grow my podcast visibility by 20%
Something we don’t talk about enough is the strategy to get you discovered INSIDE a podcast player app like Apple podcasts. And there is even less info available on how to go about implementing that strategy. This episode is changing that, Get the 3 specific things that drive your in-app podcast ranking and a live walkthrough of what I did to increase my visibility for this podcast by 20% in a few short weeks. Check out the full show notes here: https://www.winthecontentgame.com/66 Resources: Try Capsho free for 2 episodes here ! Get the Show Notes for exclusive episode insights and resources here
Mon, June 19, 2023
65. The Definitive Guide to Podcast Player Visibility with Alexis Hue
Are you struggling to get your podcast noticed in podcast players like Apple Podcasts and Spotify? Voxalyze co-founder Alexis Hue goes into detail on the 4 most important things that actually affect how your podcast ranks inside the podcast player. Check out the full show notes here: https://www.winthecontentgame.com/65 Resources: Try Capsho free for 2 episodes here ! Get the Show Notes for exclusive episode insights and resources here
Mon, June 12, 2023
64. Mastering the Narrative Podcast Style with Dave Jackson
If you are feeling like listener engagement on your podcast is starting to suffer and you are looking for another approach, this conversation with podcasting OG Dave Jackson is for you. We cover the narrative style podcast - what it is, what makes it so powerful and how you can implement it for your podcast. Check out the full show notes here: https://www.winthecontentgame.com/64 Resources: Try Capsho free for 2 episodes here ! Get the Show Notes for exclusive episode insights and resources here
Mon, June 05, 2023
63. Everything you need to know about Podcasting 2.0 with Daniel J. Lewis
Are you a podcaster who wants to stay ahead of the podcasting game? In this interview with Daniel J. Lewis, we delve into Podcasting 2.0 to help you navigate the exciting changes happening in the world of podcasting and what it means for you. Check out the full show notes here: https://www.winthecontentgame.com/63 Resources: Try Capsho free for 2 episodes here ! Get the Show Notes for exclusive episode insights and resources here
Tue, May 30, 2023
62. How to use the Secret Sauce of Reciprocity for Explosive Podcast Success
Does the idea of networking and building relationships with other podcasters leave you feeling skeptical? Are you tired of throwing money at paid ads and still not seeing growth in your podcast? If this sounds familiar, it's time to shift your focus. In this episode, we'll explore the S-word that actually leads to organic growth and untapped opportunities for your podcast through connections. Check out the full show notes here: https://www.winthecontentgame.com/62 Resources: Try Capsho free for 2 episodes here ! Get the Show Notes for exclusive episode insights and resources here
Tue, May 23, 2023
61. Why Guests don't promote episodes and how to be the exception with Kelly Mosser
As a podcast host, have you ever had a guest who refused to share the episode? Sucks right? In this episode, Podcasting Powerhouse and the Podcast Guest Whisperer, Kelly Mosser, shares the top reasons why guests don't share, and offers her unique approach to helping you and your guests get the most out of every interview. Check out the full show notes here: https://www.winthecontentgame.com/61 Resources: Try Capsho free for 2 episodes here ! Get the Show Notes for exclusive episode insights and resources here
Tue, May 16, 2023
60. Finding Growth in Entrepreneurship Challenges in Podcasting with Alex Sanfilippo
Join my conversation with fellow podcasting software founder, and dear friend, Alex Sanfilippo for a candid discussion about the pressures, the stresses and the fulfillment that comes with building game changing software experiences to serve independent podcasters and change their lives. Check out the full show notes here: https://www.winthecontentgame.com/60 Resources: Try Capsho free for 2 episodes here ! Get the Show Notes for exclusive episode insights and resources here
Mon, May 08, 2023
59. Transform Your Coaching Business with Podcast Guesting with Chris Williams
Chris Williams shares his unique approach to making sales without relying on traditional one-on-one sales calls. Find out all the details on how to build connection that you can easily (i.e. non-sleazily) leverage into sales. Check out the full show notes here: https://www.winthecontentgame.com/59 Resources: Try Capsho free for 2 episodes here ! Get the Show Notes for exclusive episode insights and resources here
Tue, May 02, 2023
58. Revitalize Your Podcast Strategy: How to break through Progress Plateaus
Feel like you’re doing everything to promote and market your show but growth feels a little stagnant? This episode will walk you through a framework to identify the next level of growth for your podcast! Check out the full show notes here: https://www.winthecontentgame.com/58 Resources: Try Capsho free for 2 episodes here ! Get the Show Notes for exclusive episode insights and resources here
Mon, April 24, 2023
57. Upgrading Your Podcast Trailer with Arielle Nissenblatt
The first few minutes of an episode is crucial because if you are not drawing in your listeners with an effective podcast trailer, that is a huge missed opportunity. Arielle Nissenblatt is providing the answer for how to create captivating previews that will keep your fans wanting more! Discover how to craft compelling audio teasers that will attract and engage your audience to keep listening. Check out the full show notes here: https://www.winthecontentgame.com/57 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Tue, April 18, 2023
56. The Advanced Niching Tip for Boosting your Podcast SEO & Sales
If you're feeling frustrated by not getting cut through with your podcast content even if you've followed all the tips out there to define your niche, then this episode is for you! Check out the full show notes here: https://www.winthecontentgame.com/56
Mon, April 10, 2023
55. Master the art of Podcast PR with Lauren Passell
Have you ever heard this about PR Strategies for podcasting? That working with influencers is too expensive, that a press release is the only way to get media attention, or that you need a huge budget to get meaningful results? Lauren Passell is here to share PR Strategies that actually work for podcasters who want to grow their audience. Check out the full show notes here: https://www.winthecontentgame.com/55 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, April 03, 2023
54. The Realities of Tech Entrepreneurship: Lessons Learned from the Capsho 2.0 Launch
My Co-Founders, Ash Clarke and Bona Rai, join me in this candid conversation about the launch of Version 2 of our AI-powered software, Capsho. We reflect on the overwhelming pressure from unexpected delays and share our key learnings from the experience of building and shipping a whole new product in under 8 weeks. Check out the full show notes here: https://www.winthecontentgame.com/54 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Tue, March 28, 2023
53. Podcast Guesting: How to create a Win-Win-Win
If you are someone who interviews guests on your podcasts as a way to grow your show but aren’t quite getting the results you thought you would, this episode is for you. You will learn how to create a win-win-win situation for your guest that makes it authentic, easy and beneficial for them to share your show. Check out the full show notes here: https://www.winthecontentgame.com/53 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, March 20, 2023
52. How to optimize your online brand for maximum SEO exposure with Jason Barnard
If you're feeling frustrated and overwhelmed because your attempts to optimize SEO visibility through credibility and understanding are not garnering the results you expected, then this episode with Jason Barnard is for you. Check out the full show notes here: https://www.winthecontentgame.com/52 You will learn: 1. What Google needs to know about you to get you noticed 2. How to optimize your podcast to be visible on Google 3. About the credibility and understanding factors that Google uses to rank your content Jason Barnard, known as The Brand SERP Guy, is an expert in brand search and SEO. He helps brands and entrepreneurs craft and maintain a strong, impactful digital presence on Google.
Mon, March 13, 2023
51. Content Dripping: How to turn strangers into listeners and listeners into leads
Are you overwhelmed with all the content you need to create? Find yourself posting just for the sake of it with no strategy? This episode will cover my Content Dripping Framework that is going to help you systematically build know like and trust with your audience using a simple but effective content creation and release strategy. Check out the full show notes here: https://www.winthecontentgame.com/51 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Tue, March 07, 2023
50. 4 Tips to 7x your podcast ROI (even if it is a side hustle)
Struggling to find traction with your podcast? Rasean Hyligar, host of the Motivate Grind Succeed Podcast, shares his tips on how he broke through a 40-episode streak of zero downloads. You will learn: 1. How Rasean Hyligar discovered his podcasting purpose and how to tap into yours. 2. What to do to overcome podcast burnout and recharge your passion 3. Optimizing Your Podcast: The tips, tricks and techniques to reach a larger audience Check out the full show notes here: https://www.winthecontentgame.com/50 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Tue, February 28, 2023
49. The HumAInity Era: How to use AI to fuel your creativity
If you consider the power of artificial intelligence is only in creating workflow efficiency, think again. In this episode, I go into how podcasting entrepreneurs can use AI to elevate their creativity when it comes to content creation. You will learn the philosophy behind Capsho 2.0, how it is set to revolutionize podcasting and best practice for using the full potential of AI to grow your podcast. Check out the full show notes here: https://www.winthecontentgame.com/49 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Tue, February 21, 2023
48. Monetizing your podcast: 3 tips for getting an ROI with John Kiernan
Feeling stuck on your path to monetization? While there are no shortcuts to building a podcast audience and growing your authority to monetize your influence, John will show you how to make this path clearer and easier. John Kiernan is the Director of Customer Success at Podbean. He has extensive experience in the podcasting industry, having worked in sales, marketing, and customer success. Check out the full show notes here: https://www.winthecontentgame.com/48 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, February 13, 2023
47. Leveraging ChatGPT for Your Podcast
Have you been hearing all the hype about ChatGPT and wondering how to best use it for your podcast? In this episode I will share my own ChatGPT journey and show you how you can use AI to refine (not replace), structure, and amplify your podcast content creation! Check out the full show notes here: https://www.winthecontentgame.com/47 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, February 06, 2023
46. How High-Income Podcasters Use LinkedIn to grow their podcast with Kevin Chemidlin
Which social media channel gives you the biggest bang for buck when it comes to podcast growth? Based on the State of Podcast Marketing Report 2023, LinkedIn has the most underpriced attention and it’s where high-income podcasting entrepreneurs are focusing. In this episode with Grow the Show’s Kevin Chemidlin, you will learn exactly why LinkedIn is the place to be and how to use it to grow your podcast and increase your income. Check out the full show notes here: https://www.winthecontentgame.com/46 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, January 30, 2023
45. Unraveling Social Media with Katie Brinkley: How to Make it Work for Your Podcast
Are you overwhelmed by social media but know you need to be on it to grow your audience and your reach with your podcast? In this episode, you will learn how to make it work for you. My guest, Katie Brinkley is a 19-year veteran social media strategist who works with businesses to help them use social media to grow their podcasts and brands. Check out the full show notes here: https://www.winthecontentgame.com/45 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, January 23, 2023
44. Busting the biggest podcast growth myths with Dan Misener
Are you drowning in podcast growth advice and wondering what actually works and what are myths that have just been perpetuated? In this episode, I am joined by Dan Misener as he busts the 3 most common podcast growth myths. Dan Misener is a Co-Founder of Bumper, a podcast growth agency. He is an audio storyteller with nearly 20 years of experience, and has worked with hundreds of brands, networks, organizations, and institutions to increase their podcast success. Check out the full show notes here: https://www.winthecontentgame.com/44 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, January 16, 2023
43. Unlock your podcast's hidden potential to grow your email list
We get told to use our email list to grow our podcast (by emailing them) but what about using our podcast to grow our email list? In this episode we show you how to do exactly that using the power of curiosity and value-add bonus content. Here's what you will learn: 1. Why your podcast lead magnets are not generating leads for you 2. The one tweak you can make to your podcast lead magnet to increase opt ins to your email list 3. How to set up your funnel in a way that compels your podcast audience to join your email list Check out the full show notes here: https://www.winthecontentgame.com/43 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, January 09, 2023
42. Building an authentic brand for your podcast with Mark Asquith
If you want your podcast to have an authentic brand that gets cut-through in an increasingly saturated market, then this episode with podcasting expert and entrepreneur Mark Asquith is for you. You will learn Mark’s unconventional audience attraction and growth strategy which he has honed over 10 years of podcasting himself and working with thousands of podcasters. Check out the full show notes here: https://www.winthecontentgame.com/42 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, January 02, 2023
41. The Marketing Secrets to High-Income Success in Podcasting
We share the most surprising findings from the State of Podcast Marketing Report with a deep dive into what high-income podcasters are doing differently to low-income podcasters. Check out the full show notes here: https://www.winthecontentgame.com/41 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, December 26, 2022
40. Growing your email list through artful automation with Kelsey Johnson
Are you a small business owner or content creator looking to grow your email list for your podcast? Have you been told to keep creating more content and find yourself spinning your wheels? Are you feeling nervous about relying solely on social media? Then this episode with Kelsey Johnson is for you! Check out the full show notes here: https://www.winthecontentgame.com/40 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Tue, December 20, 2022
39. Monetizing Podcast Guesting: Christine McAlister's 3-Step Strategy
Christine McAlister walks us through her strategy of how to use podcast guesting to not only promote ourselves, but to leverage someone else's podcast to create organic content for our own profiles. Check out the full show notes here: https://www.winthecontentgame.com/39 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, December 12, 2022
38. Replay Episode (The Secret Hack to Get Instant Downloads of Your New Episode as Soon as You Promote It)
This episode is for you if you are feeling: > Frustrated by the lack of ROI you’re getting from recording and publishing your podcast (you’re not alone!) > Doubtful that repurposing your podcast episodes into clips to promote on social media is moving the dial (it isn’t!) > Unsure about how to get more listeners, leads and sales from your podcast Deirdre will cover her framework - Content Honey Traps 🍯 - that uses your podcast content to COMPEL your dreamiest clients to follow you from your social media to your podcast and to your conversion event… so that you have a consistent stream of buyers waiting to throw their credit cards at you! Check out the full show notes here: https://www.winthecontentgame.com/38 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, December 05, 2022
37. Replay Episode (How we made over $200k in our first year of podcasting!)
This is the story of how a podcasting newbie transformed her first business podcast into a lead generation machine, closing over $200K in her first year If your host Deirdre Tshien (recording at her dining table with a $53 microphone) can do it, you can too! This episode is about Deirdre’s secret system - Content Honey Traps 🍯 - that uses your podcast content to COMPEL your dreamiest clients to follow you from your social media to your podcast and to your conversion event… so that you have a consistent stream of buyers waiting to throw their credit cards at you! You will learn: The 7 Hour Rule underpinning the power of Content Honey Traps How (and the psychology behind why!) Content Honey Traps work 4 Content Honey Trap Tools that High Ticket Coaches and Consultants like you can use for your podcast today Check out the full show notes here: https://www.winthecontentgame.com/37 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, November 28, 2022
36. How to build an engaged community for your podcast with Arielle Nissenblatt
If you're feeling frustrated that your efforts to create an engaged podcast community are not working and taking too much time, then this episode is for you! Arielle Nissenblatt shows us her top tips for how to build a community of loyal listeners for your podcast. Arielle Nissenblatt is the Head of Community and Content at SquadCast and Earbuds Podcast Collective. In this episode, you will learn the following: What does building community (buzzword aside) for your podcast really mean? How to start building a community that your listeners will actually resonate with Best-practice community building through real-life examples Check out the full show notes here: https://www.winthecontentgame.com/36 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, November 21, 2022
35. How to Repurpose Your Podcast for YouTube
Want to get your podcast on YouTube but stuck on how to do it effectively? I am sharing my 3 step strategy to repurposing your podcast content for YouTube, and getting discovered through keyword research. Check out the full show notes here: https://www.winthecontentgame.com/35 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, November 14, 2022
34. Ron Baetiong's 3-Step Strategy to Building a No. 1 Podcast
Ron Baetiong used the same approach startups take to turn his podcast idea into the number one podcast in the Philippines. In this episode, Ron will show you: 1. The key things that make your podcast a category topper 2. How to validate your podcast positioning 3. The metrics you should use to benchmark your podcast's success Check out the full show notes here: https://www.winthecontentgame.com/34 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Tue, November 08, 2022
33. The Email Marketing Strategy High-Income Earning Podcasters Use (That Lower-Income Earners Don't)
Do you want to know how to grow your podcast email list so that you always have fresh new listeners to share your podcast with? In this episode, you will learn the following: 1. The importance of building an email list for your podcast (and why you shouldn’t rely on social media followings) 2. The power of collaboration in growing your email list and how to leverage it 3. The 3 advanced strategies that will help you add hundreds of listeners to your email list at a time Check out the full show notes here: https://www.winthecontentgame.com/33 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, October 31, 2022
32. How to Grow Your Podcast Through Targeted Podcast Pitching with Kevin Chemidlin
Growing your podcast isn’t just about 1. Publishing more frequently 2. Creating more content 3. Constantly promoting your show. If you’re doing all of this and still not seeing exponential podcast growth, this episode will show you what you’re missing! Check out the full show notes here: https://www.winthecontentgame.com/32 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, October 24, 2022
31. How to use keyword research for your podcast
Part 2 of 3 of the most important marketing differences between high and low income earning podcasts - using keyword research to make your podcast even more discoverable Check out the full show notes here: https://www.winthecontentgame.com/31 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Tue, October 18, 2022
30. How this Podcasting Chef went from 350 to 1700 downloads in a single month
Tired of seeing your podcast monthly downloads stagnate? Adam Lamb, Culinary Consultant & Podcaster, shares his 3 secrets on how he grew his episode downloads by 4x in only 1 month. Check out the full show notes here: https://www.winthecontentgame.com/30 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, October 10, 2022
29. How Top Earning Podcasters use their website to grow their show
Part 1 of 3 of the most important marketing differences between high and low income earning podcasts - having a website for your show. In this episode you’ll learn how podcasters can create a high-performing podcast website! Check out the full show notes here: https://www.winthecontentgame.com/29 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, October 03, 2022
28. How to Get A-List Guests on Your Podcast with Sarah St John
Trying to get A-list guests on your podcast? You've probably been told the best way is to just reach out to them and pitch for an interview. But if you've tried this, you know that it doesn't always work. Because there’s so much more to it! This episode will show you exactly what that is! Check out the full show notes here: https://www.winthecontentgame.com/28 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, September 26, 2022
27. How to track the sales generated from your podcast
Find out how to track how much your podcast generates in leads and sales with this easy guide. Check out the full show notes here: https://www.winthecontentgame.com/27 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, September 19, 2022
26. The Truth About Podcast Email Strategy with Britney Gardner
When you're trying to grow a podcast, email is key, and using the hook, line and sinker framework will help you write emails that get people to listen to your podcast. Check out the full show notes here: https://www.winthecontentgame.com/26 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, September 12, 2022
25. How Experts should use Artificial Intelligence to grow their podcasts
To AI but how?! That is the question. And this episode has the answer! You will learn how experts who podcast should be using it to further fuel their originality and cement their expertise! Check out the full show notes here: https://www.winthecontentgame.com/25 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, September 05, 2022
24. How to avoid Pod Fade with PodPros Founder Alex Sanfilippo
Alex San Fillipo started PodPros to help podcasters avoid Podfade and succeed in the industry, but found that the path to success is full of its own challenges. Check out the full show notes here: https://www.winthecontentgame.com/24 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, August 29, 2022
23. The Email Hack for Doubling Your Podcast Downloads
Curious about how else to grow your podcast? Emailing your list is an underused short-cut but you’ve got to do it the right way! In this episode you will learn: 1. The evergreen framework to writing a killer promotional email for your podcast episode 2. The domino effect of your email subject line and how to make it work for you 3. How to use storytelling to build relatability with your audience Check out the full show notes here: https://www.winthecontentgame.com/23 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, August 22, 2022
22. How to Name Your Podcast with Power and Clarity with Dr. Michelle Mazur
If you're feeling stuck with your podcast messaging and aren't sure how to move forward, then this episode is for you! You will learn: 1. Michelle Mazur's journey from academia to entrepreneurship, and how her research background informs her brand messaging work today. 2. The Three Word Rebellion messaging framework, and how it can be used to name a podcast. 3. The importance of clear and consistent messaging for businesses, and how to create a compelling argument for your work. Check out the full show notes here: https://www.winthecontentgame.com/22 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Tue, August 16, 2022
21. The simple hack to make your podcast audiograms work on social media
Are you creating and posting audiograms to promote your podcast on social media, only to get next to no engagement? In this episode, I break down the simple 3-step hack I’ve been using to increase views and engagement on the repurposed podcast content I post on social media. Check out the full show notes here: https://www.winthecontentgame.com/21 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, August 08, 2022
20. The 3 Easy Steps to Level Up Your Podcast Audio Quality with Dan Hughley
Do you feel overwhelmed by all the (excuse the pun) noise, when it comes to editing the audio of your podcast episode? Then this episode is for you! You will learn: 1. Why audio quality is important for growing your podcast 2. The easiest way to get great audio quality for your episode 3. How to simplify the process of audio engineering Check out the full show notes here: https://www.winthecontentgame.com/20 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, August 01, 2022
19. The Secret to Avoiding Obscurity with your Podcast
Are you feeling frustrated and exhausted because your podcast just isn't getting the traction you want? Even when you do all of the things? Podfade may be coming for you. Check out this episode for the secret to crushing obscurity for your podcast! Check out the full show notes here: https://www.winthecontentgame.com/19 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, July 25, 2022
18. The 3 Secrets to Creating Raving Fans for Your Podcast with Pat Cheung
Trying to build a community for your podcast listeners? Stop. There is one crucial step you’re missing: creating and activating your raving fans first. In this episode, you will learn: 1. The difference between a raving fan and a community (and why you need raving fans first) 2. How to create raving fans for your podcast 3. The secret to activating your passive listeners Check out the full show notes here: https://www.winthecontentgame.com/18 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Tue, July 19, 2022
17. The 3 Steps to Ending Your Podcast Episode with Confidence
Do you find your podcast episodes are a little rushed? Awkward? Lackluster? I'm sharing the solution on how to be confident, clear, and magnetic in your ending so that your listener takes the exact action you want them to right away! Check out the full show notes here: https://www.winthecontentgame.com/17 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, July 11, 2022
16. How to make the most of Podcast Movement (as an introvert) with Jared Easley
Is your podcasting journey feeling a little lonely and disconnected from not having a community? Do you feel stuck on how to get your first (or next) collaboration? Then this episode with Jared Easley, Co-Founder of Podcast Movement, is for you! Check out the full show notes here: https://www.winthecontentgame.com/16 Resources: Try Capsho for free here ! Get $75 off your ticket to Podcast Movement here ! Get the Show Notes for exclusive episode insights and resources here
S1 E15 · Tue, July 05, 2022
15. The Only Way to Monetize a Podcast With a Small Audience
When it comes to making money from your podcast, have you ever been told that you need a giant audience with at least 5,000 downloads per episode before you can even think about monetizing? In this episode, I break down a different way that works especially well for small audiences! Check out the full show notes here: https://www.winthecontentgame.com/15 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
S1 E14 · Mon, June 27, 2022
14. Should your podcast be on YouTube?
If you're an expert who podcasts wondering whether being on YouTube will actually get your podcast more visibility, then this episode is for you. In it, I show you how to decide if your podcast should be on YouTube and if so, how to do it the right way. Check out the full show notes here: https://www.winthecontentgame.com/14 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
S1 E13 · Tue, June 21, 2022
13. How to Growth Hack live events for your podcast
If you're an expert who podcasts AND you’re planning to attend a networking event or conference where your potential clients are going to be… then you’re sitting on an unknown goldmine of explosive podcast growth! In this episode, I share my exact process that’ll set you up to get maximum ROI on the next live event you attend! Check out the full show notes here: https://www.winthecontentgame.com/13 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
S1 E12 · Mon, June 13, 2022
12. The 4 Steps To Getting Unlimited Traffic To Your Podcast
Getting serious about exploding your podcast listener baset? But feel like you’re throwing spaghetti on the wall? What you need is a step-by-step strategy to follow. I’m revealing my 4 step strategy, The Traffic Pyramid, to show you exactly how to get a flood of new listeners. Check out the full show notes here: https://www.winthecontentgame.com/12 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
Mon, June 06, 2022
11. Show Notes: The Simple Template to Making Your Podcast Easy For Your Ideal Audience To Find
Does this sound familiar? You find yourself dreading and procrastinating on creating your show notes but also feeling extremely guilty for not doing them well (or at all!). If so, then this episode is for you! You’ll learn how to create show notes quickly and easily in a way that maximizes their reach! Check out the full show notes here: https://www.winthecontentgame.com/11 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
S1 E10 · Mon, May 30, 2022
10. The Podcast ROI Killer: Why repurposing content is a waste of time
You know what I wish I'd learned earlier about podcast content? The fact that you should repurpose content is a false belief. I'm wiser now and I'm sharing all the details on what you need to know about podcast content strategy. In this episode, you’ll learn what you need to be doing instead of repurposing content. Check out the full show notes here: https://www.winthecontentgame.com/10 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
S1 E9 · Mon, May 23, 2022
9. Episode Content: Uplevel Your Episode to Hook your Listener to the End and Keep Binge-Listening!
If you want to know how to hook your listeners in and keep them listening until the end, this episode is for you! I lay out the 3 secrets that will make your episode content so effective that your listeners will be hooked on every word! Check out the full show notes here: https://www.winthecontentgame.com/09 Resources: Try Capsho for free here ! Get copyright-free music here ! Get the Show Notes for exclusive episode insights and resources here
S1 E8 · Mon, May 16, 2022
8. Podcast Description: How To Content Honey Trap For Instant Listens
Is your podcast episode description an afterthought? Then you’re missing out on listeners who are hooked in by your title but not convinced if the episode is worth listening to. In this episode, you’ll learn the 3-sentence episode framework that will get them to hit Play. Check out the full show notes here: https://www.winthecontentgame.com/08 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here
S1 E7 · Mon, May 09, 2022
7. How Top Podcasters Are Using The First 5 Mins For Maximum Impact
Did you know: podcasts lose between 20 to 35% of listeners in the first five minutes? If you’re not getting enough listens for your podcast, then chances are your first 5 minutes need some work. We dissect the intros of the top podcasts and how the pros are using it to hook their listeners! Check out the full show notes here: https://www.winthecontentgame.com/07 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here !
S1 E6 · Tue, May 03, 2022
6. How to Identify Your Podcast Audience and Speak Directly To Them
Have you been thinking about niching down for your business? Trying to be everything to everyone is exhausting. But not only that, when you try to speak to everyone, you speak to no-one. If you’re tired of not getting cut through to your ideal customer and client, this episode is for you. I cover: The 3 step formula to nail your niche How to hone in on who your ideal customer and client is The C-word that will make your ideal listener take notice Check out the full show notes here: https://www.winthecontentgame.com/06 Resources: Get the Show Notes for exclusive episode insights and resources here !
Tue, April 26, 2022
5. Double your Listens using this Podcast Title Formula... That takes less than 5 mins
Want the secret to a great episode title that gets instant listens? I'm laying out the 5 min formula that you can use straight away to level up your episode titles! In this episode, you will learn: What to lead with in your podcast episode titles in order to hook listeners How to create curiosity in your title without being too cryptic and clever What to include in your title in order to be easily found by listeners Check out the full show notes here: https://www.winthecontentgame.com/05 Resources: Want your episode titles generated for you? Unlock free access to the world's first AI-powered Podcast Copywriter here Get the Show Notes for exclusive episode insights and resources here
Tue, April 19, 2022
4. The Proven Podcast Content Strategy that will Magnetize Your Ideal High-Ticket Client!
The truth is, most podcast content strategies DO NOT convert to high ticket sales ... but most high ticket coaches and consultants don't know why. In this episode you will learn the biggest mistake you are making if your podcast isn't attracting your ideal high-ticket client.. And what you can do instead to drastically improve your chance of attracting leads who buy Check out the full show notes here: https://www.winthecontentgame.com/04 Resources: Get the Show Notes for exclusive episode insights and resources here
Tue, April 12, 2022
3. The Undisclosed Formula The Top 1% Of Podcasters Are Currently Using On Social Media To Grow Their Podcast Show
If you're feeling fatigued by consistently promoting your podcast on social media with no results (finding and clipping the best bits, creating audiograms, posting in your stories and on your feed only to get no engagement) then this episode is for you! You will learn: The one thing you need to start doing on social media to grow your podcast How to take control back from the algorithm and be seen by your ideal clients The 3 Steps to Visibility Growth Hacking that High Ticket Coaches and Consultants like you can start using for your podcast today Check out the full show notes here: https://www.winthecontentgame.com/03 Resources: Get the Cheat Sheet on the 3 Steps to Visibility Growth Hacking discussed in today’s episode here Get the Show Notes for exclusive episode insights and resources here
Mon, April 04, 2022
2. How To Use Content Honey Traps On Social Media To Double Your Downloads
This episode is for you if you are feeling: Frustrated by the lack of ROI you’re getting from recording and publishing your podcast (you’re not alone!) Doubtful that repurposing your podcast episodes into clips to promote on social media is moving the dial (it isn’t!) Unsure about how to get more listeners, leads and sales from your podcast Deirdre will cover her framework - Content Honey Traps 🍯 - that uses your podcast content to COMPEL your dreamiest clients to follow you from your social media to your podcast and to your conversion event… so that you have a consistent stream of buyers waiting to throw their credit cards at you! You will learn: The biggest mistake you’re making when promoting your podcast How (and the psychology behind why!) Content Honey Traps work 4 Content Honey Trap Tools that High Ticket Coaches and Consultants like you can use for your podcast today Check out the full show notes here: https://www.winthecontentgame.com/02 Resources: Get the Cheat Sheet on the 4 Content Honey Trap Tools discussed in today’s episode here Get the Show Notes for exclusive episode insights and resources here
Sun, March 27, 2022
1. How we made over $200k in our first year of podcasting with just a $53 microphone and a mission!
This is the story of how a podcasting newbie transformed her first business podcast into a lead generation machine, closing over $200K in her first year If your host Deirdre Tshien (recording at her dining table with a $53 microphone) can do it, you can too! This episode is about Deirdre’s secret system - Content Honey Traps 🍯 - that uses your podcast content to COMPEL your dreamiest clients to follow you from your social media to your podcast and to your conversion event… so that you have a consistent stream of buyers waiting to throw their credit cards at you! You will learn: The 7 Hour Rule underpinning the power of Content Honey Traps How (and the psychology behind why!) Content Honey Traps work 4 Content Honey Trap Tools that High Ticket Coaches and Consultants like you can use for your podcast today Get the Cheat Sheet on the 4 Content Honey Trap Tools discussed in today’s episode here Get the Show Notes for exclusive episode insights and resources here Check out the full show notes here: https://www.winthecontentgame.com/01
Trailer · Sat, March 26, 2022
Introducing: The Grow My Podcast Show
This show is for experts who podcast and are looking for the exact blueprint to grow their business by growing their podcast. Episodes drop every Tuesday.
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