The Terra Harvell Show
The Terra Harvell Show is your go-to podcast for hairstylists, salon owners, and entrepreneurs looking to level up in life and business, hosted by 8-figure business owner and CEO of Harper Ellis Hair Co., Terra Harvell. Terra is a hairstylist turned business mogul who has made it her life’s mission to coach salon owners and hairstylists on how to build wealth and find their legacy. Terra’s golden rule? Put yourself in rooms with people who have already done what you want to be doing. Consider this podcast your invitation to whatever room Terra is in that day. Whether you’...
S1 E7 · Fri, March 21, 2025
The Power of Branding: How to Attract Clients & Build Influence with Emily Ford
In this episode of The Terra Harvell Show, Terra sits down with Emily Ford, founder of Fortify My Brand, to uncover the secrets of building a standout personal brand that attracts high-paying clients and skyrockets your influence. Emily shares her journey from humble beginnings to branding powerhouse, breaking down how to show up confidently online, build trust, and turn followers into loyal customers—without feeling salesy. Key Takeaways: • The biggest mistakes entrepreneurs make on social media • Why personal branding is the key to long-term success • How to create content that connects, builds trust, and converts Follow & Connect: @theterraharvellshow | @theterraharvell | @harperellishairco | @theterraharvell (TikTok) | @harperellishairco (TikTok) Guest: Emily Ford | IG: @itsemily | @fortifymybrand
S1 E6 · Fri, February 07, 2025
The Vision
Your vision needs more than just motivation, it needs a plan. Too many salon owners stay stuck because they don’t know how to bridge the gap between where they are and where they want to be. A strong vision is the foundation of success, but without strategy and execution, it’s just a good idea. If you’re stuck, overwhelmed, or unsure how to bring your goals to life, this episode is for you. Stream the full episode now on Spotify and YouTube. Follow us on all platforms! The Terra Harvell Show IG: @theterraharvellshow The Terra Harvell Show Facebook: The Terra Harvell Show Terra Harvell IG: @theterraharvell Terra Harvell Tiktok: @theterraharvell Harper Ellis IG: @harperellishairco Harper Ellis TikTok: @harperellishairco
Fri, December 06, 2024
Hairstylists are Stupid
This week on The Terra Harvell Show , Terra Harvell, the CEO and founder of Harper Ellis Hair Co., is sharing her journey from humble beginnings to leading one of the fastest growing brands in the hair industry. Terra’s story is more than just inspiring—it’s a masterclass in innovation, resilience, and staying true to your purpose while scaling a business. Whether you’re a salon owner or a hairstylist, this episode is packed with information to help you level up. Key Takeaways: The behind-the-scenes story of how Terra built Harper Ellis Hair Co. from the ground up How to stay focused and motivated, even when the odds are against you The mindset shifts every entrepreneur needs to succeed Creative strategies for standing out in a crowded market Terra gets real about the highs, the lows, and everything in between—delivering the kind of advice and perspective that could change how you approach your goals. Ready to get inspired and empowered? This episode is for YOU. Hit play now, and let us know your biggest “aha moment” in the comments! Don’t forget to like, subscribe, and share this episode with a friend who needs to hear it. Stream the full episode now on Apple Podcasts, Spotify, YouTube, or Stitcher. Follow us on all platforms! The Terra Harvell Show IG: @theterraharvellshow The Terra Harvell Show Facebook: The Terra Harvell Show Terra Harvell IG: @theterraharvell Terra Harvell Tiktok: @theterraharvell Harper Ellis IG: @harperellishairco Harper Ellis TikTok: @harperellishairco
Fri, November 08, 2024
Cancer Diagnosis to Hope: A Hairstylist's Journey
In this heartfelt episode of The Terra Harvell Show , Terra sits down with Jamie Harrington, a hairstylist and loyal Harper Ellis customer, who turned a personal journey of resilience into a mission of hope. Jamie opens up about her unexpected cancer diagnosis, navigating the loss of her hair, and the emotional challenges that came with it. She shares how her experiences not only changed her outlook on life but also inspired her to give back to others facing similar struggles through the Harper Ellis Hope Project . Together, they discuss her journey from stylist to advocate, the power of hair in restoring confidence, and the deeper meaning behind her work with hair toppers and wigs. Jamie’s story is a powerful reminder of strength, empathy, and the beauty of community support, especially for those overcoming life’s toughest battles. Key Takeaways: Jamie’s inspiring cancer journey and how it reshaped her career and life purpose The emotional impact of hair loss and the importance of empathy in the salon industry How the Harper Ellis Hope Project is changing lives by offering transformative hair solutions Jamie’s advice for stylists looking to make a meaningful difference for clients in need Tips on how to sensitively and effectively introduce transformative hair services to clients Tune in to be inspired by Jamie’s resilience, the importance of hair in confidence-building, and the heart behind The Harper Ellis Hope Project ! Follow us on all platforms! The Terra Harvell Show IG: @theterraharvellshow The Terra Harvell Show Facebook: The Terra Harvell Show Terra Harvell IG: @theterraharvell Terra Harvell Tiktok: @theterraharvell Harper Ellis IG: @harperellishairco Harper Ellis TikTok: @harperellishairco Guest Speaker: Jamie Harrington Jamie Harrington IG: @ja.y.mie_st.y.list Jamie Harrington Facebook: Calÿsto Salon
Fri, November 01, 2024
The Real Truth About $255 Million Success with Drybar founder, Alli Webb
In this episode of The Terra Harvell Show , Terra sits down with Alli Webb, founder of Drybar, to uncover the real journey behind building her iconic brand. Alli shares the truth behind the “overnight success” myth, revealing the relentless work, early challenges, and marketing tactics that made Drybar a beauty staple. With a unique approach to salon culture—where clients trust every stylist to deliver a great experience—Alli explains how Drybar’s model redefined salon expectations. They discuss the importance of building a network, learning from industry leaders, and maintaining a “beginner’s mindset” to stay open to growth. Alli’s insights on resilience, smart marketing, and surrounding yourself with the right people offer valuable lessons for anyone aiming to scale in a competitive industry. Key takeaways: Why delivering consistency across all salon chairs sets your brand apart. How community-driven marketing efforts helped Drybar grow. The power of a “beginner’s mindset” and connecting with industry mentors. Why resilience and adaptability are essential for long-term success. Whether you’re a salon owner, hairstylist, or entrepreneur, this episode offers a roadmap for building a thriving brand. Stream the full episode now on Apple Podcasts, Spotify, YouTube, or Stitcher. Follow us on all platforms! The Terra Harvell Show IG: @theterraharvellshow The Terra Harvell Show Facebook: The Terra Harvell Show Terra Harvell IG: @theterraharvell Terra Harvell Tiktok: @theterraharvell Harper Ellis IG: @harperellishairco Harper Ellis TikTok: @harperellishairco Guest Speaker: Alli Webb Alli Webb IG: @alliwebb Alli Webb Facebook: Alli Webb Alli Webb Spotify: The Messy Truth Podcast w/Alli Webb
Fri, October 25, 2024
How Fast Decisions and Storytelling Drive Salon Success
In this powerful episode of The Terra Harvell Show , Terra Harvell sits down with Kelly Cardenas, the first boss she ever had in the industry! Besides a seasoned past of running multiple salon locations, Kelly is a National Best-Selling Author and Podcast Host of "The Vibe." In this episode, they sat down for a dynamic conversation on leadership, mentorship, and the art of storytelling in the beauty industry. Kelly shares how some of the most impactful lessons aren’t taught—they’re caught through experience and stories that resonate deeply with people. Together, they discuss the importance of building trust and vision as a salon owner, why fast-paced decision-making matters, and how storytelling can shape how your team learns and grows. Kelly also reflects on his journey in the salon world, sharing personal experiences that helped shape his career and the lasting lessons he’s passed down to future leaders, like Terra. Key takeaways: Why storytelling is crucial for building a strong, lasting team culture The importance of focusing on mentorship to help stylists grow Lessons learned from salon ownership, scaling, and staying profitable How to balance technique, speed, and vision for salon success Stream the full episode now on Apple Podcasts, Spotify, YouTube, or Stitcher. Follow us on all platforms! Terra Harvell IG: @theterraharvell Terra Harvell Tiktok: @theterraharvell Harper Ellis IG: @harperellishairco Harper Ellis TikTok: @harperellishairco Guest speaker: Kelly Cardenas Kelly Cardenas IG: @therealkellycardenas Kelly Cardenas YouTube: @thevibewithkellycardenas Kelly Cardenas Spotify: The Vibe Podcast with Kelly Cardenas
Fri, October 18, 2024
How to Create a 20 Million Dollar Salon with Natalie Dawson
In this episode of The Terra Harvell Show, you're sitting in on a hair appointment- Terra style. Listen along as Terra interviews business strategist and entrepreneur, Natalie Dawson, President and Founder of Cardone Ventures while giving her an extension move up! They dive deep into the strategies that can take your salon from a single location to a multi-million-dollar empire. Natalie and Terra also tackle the biggest challenges salon owners face, from leadership struggles to profitability issues. They explore how to keep your best people, train them for future leadership roles, and create long-term incentives that benefit everyone involved. This episode is packed with valuable advice on how to cast a vision big enough to inspire your team and how to develop the systems and processes to support that growth. Key takeaways: • Why starting with a model location is crucial for long-term success. • How to create a commission structure that motivates and retains top talent. • The importance of building a culture where your stylists see growth opportunities with you. • How to craft a vision so big that your team prefers to grow with you. • The importance of implementing systems and processes to ensure your salon runs smoothly and can scale. • Why you should invest in your own leadership development and how that translates into business growth. • How to avoid the trap of running an unprofitable salon and instead, hit profitability from day one. Whether you're a salon owner looking to scale or a stylist who wants to step into a leadership role, this episode offers the tools and mindset shifts you need to create long-term success in the beauty industry. Tune in now and discover how to lead with vision, build a high-performance team, and grow a scalable, profitable business! Follow us on all platforms! Terra Harvell IG: @theterraharvell Terra Harvall Tiktok: @theterraharvell Harper Ellis IG: @harperellishairco Harper Ellis TikTok: @harperellishairco Guest speaker: Natalie Dawson Natalie Dawson IG: @nataliedawson Natalie Dawson TikTok: @thenataliedawson
Fri, October 06, 2023
Season 2 Finale : Answering your burning questions about The Legacy Program
🎉 Welcome to the Season 2 Finale of The CEO Diaries! 🎉 Creighton and Terra are wrapping up this season and answering all your questions about The Legacy Program. Make sure you subscribe so you never miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in and we will see you in season 3!! Follow us on Instagram! @ceodiariespodcast @theterraharvell @thehandtiedcraftsman
Fri, September 29, 2023
Taking your business to 10 million and beyond: The Legacy Program / S2 EP6
On this week’s episode Terra is diving into Harper Ellis’s brand new Legacy Program! This education is launching in 2024, and it’s going to rock your world. Can you really make PASSIVE income with Harper Ellis Hair Co? Do you want to be come a Harper Ellis Educator? She’s covering this and more in this episode! Make sure you subscribe so you never miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in! Follow us on Instagram! @ceodiariespodcast @theterraharvell @thehandtiedcraftsman
Fri, September 22, 2023
From Craigslist Roommate to 7 Figure CEO: My Journey
On today’s episode, we’re going back in time. We’re walking through the journey of how I went from having zero dollars to my name to becoming a multi-million dollar CEO. That’s right- we’re going allllll the way back to my childhood! Buckle up, it’s a bumpy ride. Make sure you subscribe so you never miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in! Follow us on Instagram! @ceodiariespodcast @theterraharvell @thehandtiedcraftsman
Fri, September 15, 2023
Who is My Worst Enemy? + THIS One Thing Drives me Bananas
Everyone wants a 100 million dollar business, until it’s time to get the work done. On today’s episode I’m sharing some of the hardest and most uncomfortable aspects of scaling your personal life to the next level, and what I’ve done to change my mindset when things get uncomfortable. Creighton didn’t hold back this week, you won’t want to miss it! Make sure you subscribe so you never miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in! Follow us on Instagram! @ceodiariespodcast @theterraharvell @thehandtiedcraftsman
Fri, September 08, 2023
How I'm Building My Wealth (I'm a Real Estate Girlie Now)
Anyone else in the mood to get personal? Today, Creigton and I are discussing life outside the walls of Harper Ellis Hair Co.! Spoiler Alert: I'm a real estate girlie now. Make sure you subscribe so you never miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in! Follow us on Instagram! @ceodiariespodcast @theterraharvell @thehandtiedcraftsman
Fri, September 01, 2023
Why I Dyed My Hair Big Bird Yellow and Other Lessons from Vegas
What happens in Vegas, right? Today, Creighton and I are discussing some fun (mildly traumatic) memories from my time as an assistant in Las Vegas, my journey to becoming a stylist, and what I would tell 21 year old Terra if she was sitting in front of me today. This is an episode that can't be missed! Are you ready to get real? Subscribe so you NEVER miss an episode! Follow us on Instagram! @ceodiariespodcast @theterraharvell @thehandtiedcraftsman
Fri, August 25, 2023
I’ve never talked about this before. Season 2 kickoff with Creighton Ellis!
We’re back and better than ever! It’s time for season 2 of The CEO Diaries, and we’re mixing things up! This season we’ve got a very special guest host, Creighton Ellis! Creighton is a master hairstylist who has traveled the country alongside Terra, educating stylists on how to build their extension careers! Creighton started his journey 4 years ago as Terra’s assistant in the salon, and they’ve have had the unique opportunity to grow together as she’s built the Harper Ellis Hair Co. empire. We all know Terra is a CEO. A business owner. A master extension artist. A celebrity hair stylist. A salon owner. Wife. Mother. And a damn good friend. But what else is there to know about her? This season is going to be a little different. Creighton will be asking the hard questions. The questions hair stylists, business owners, and people in the extension industry want to know. No fluff. We’re going uncensored, we’re getting raw, and we’re sharing some truths. Are you ready to get real? Subscribe so you NEVER miss an episode! Follow us on Instagram! @ceodiariespodcast @theterraharvell @thehandtiedcraftsman
Fri, July 28, 2023
Chatting With the Ladies of Harper Ellis HQ!
Can you believe it's already the season finale of The CEO Diaries?! Season 1 has flown by and I hope you've loved it as much as I have. On today's episode, I'm sitting down with my Harper Ellis Hair Co. team and we're answering some of the questions YOU all asked! It was so much fun hanging out with these ladies today, and I think you'll really enjoy the peek behind the curtain of what it's like day to day at HE HQ! Plus, you might get some extra insight of what's next over here in Harper Ellis Land! Don't miss this one if you want the scoop! I am so excited for what we have planned for Season 2 of The CEO Diaries! Make sure you're following me along over on IG at @theterraharvell and @ceodiariespodcast 🖤 Don't forget to subscribe so you don't miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!
Fri, July 21, 2023
How Lonely Is It At the Top?
In today’s bite sized episode, we’re discussing a question I get ALL the time. “Is it really lonely at the top?” Today I’m sharing how my mindset has changed on this topic over time. Don't forget to subscribe so you don't miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!
Fri, July 14, 2023
Why I Started Therapy and Why We Need to Talk About It.
One of the most healing things I've done for myself is start therapy. Today's episode I'm sharing how I knew it was time that I reached out for help, and I'm sharing some of the most important nuggets of information I've learned so far. My journey is my story to tell, and I'm excited to share it with you all. Thank you for joining me! Don't forget to subscribe so you don't miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!
Fri, July 07, 2023
The Art of Building Your Brand with Aubrey Stewart
We’re back again this week with a repeat guest, Aubrey Stewart! Aubrey is the Lead Strategist and Content Creation Director at Harper Ellis Hair Co., and let me tell you: this woman is OBSESSED with branding and the strategy behind establishing a brand. This week we’re talking about what it actually takes to establish + build a brand, why stylists have all the tools they need to thrive on social media, and how to start establishing your brand in the most strategic way, no matter where you are on your journey! Don't forget to subscribe so you don't miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!
S1 E11 · Fri, July 07, 2023
The Art of Building Your Brand with Aubrey Stewart
We’re back again this week with a repeat guest, Aubrey Stewart! Aubrey is the Lead Strategist and Content Creation Director at Harper Ellis Hair Co., and let me tell you: this woman is OBSESSED with branding and the strategy behind establishing a brand. This week we’re talking about what it actually takes to establish + build a brand, why stylists have all the tools they need to thrive on social media, and how to start establishing your brand in the most strategic way, no matter where you are on your journey! Don't forget to subscribe so you don't miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!
Fri, June 30, 2023
Workplace Trauma to Workplace DREAM! Meet the Harper Ellis Operations Director, Kasey Geheb!
What happens when one of your best employees has one foot out the door? On this week’s episode of The CEO Diaries I’m sitting down with one of my Day 1’s! We’re chatting with Kasey Geheb, my longest running employee and long time best friend! Kasey is the Operations Director at Harper Ellis Hair Co., and has truly seen Harper Ellis at every stage of this wild journey. Today we’re talking about how one rotten apple can ruin the whole bunch, AKA how one bad manager can have all your best employee’s looking for an escape plan! Tune in for the tea on how we took a toxic situation and turned it into a workplace dream! Don't forget to subscribe so you don't miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!
Fri, June 23, 2023
Building the Life of Your Dreams! Growth, Goal Setting, and Maybe a Few Tears with Kyrsten Chandler
On this week’s episode we’re sitting down with master stylist and Harper Ellis educator, Kyrsten Chandler, to talk about her incredible and inspiring journey to get where she is today. As someone who struggled to graduate high school, she’s now on track to make six figures (!!!) as her first year full time behind the chair. In this episode Kyrsten is going to talk about what she’s done to get to this level of success at age 21, her toughest hurdles, and why she loves what she does. There’s tears shed in this incredible episode, and we think you’ll understand why. Don't forget to subscribe so you don't miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!
Thu, June 15, 2023
Hiring, Firing, and When Employees Quit! How to Build Your Dream Team
One of the most frequently asked questions I get as a business owner is, “How did you build such an amazing team?” If you talk to me for more than 5 minutes you’ll know that my team is something I take VERY seriously. I am so obsessed with all the people I get to work with every day, and I don’t take for granted that I have the best of the best by my side. But it hasn’t always been this way. Today I’m talking about the hard parts of hiring, firing, and when people quit. “People” is the hardest part of leadership, and I think that’s something we can all agree on! Don't forget to subscribe so you don't miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!
Fri, June 09, 2023
How To Propel Yourself To the Next Level of Business + Up-Level Your Goals
On today’s episode of The CEO Diaries, we’re discussing how to propel yourself forward in the next level of business, how to identify the “weakest links” in your life, and how those things can help you level up! Don't forget to subscribe so you don't miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!
Fri, June 02, 2023
Assistant Turned Master: Creighton Ellis’s 6 Figure Journey
On this week’s episode we’re sitting down with Creighton Ellis! Creighton is the lead educator at Harper Ellis Hair Co., one of the innovators of the Harper Ellis Concealed Bead Method™, and a multiple six figure earner…all at the age of 26. Creighton’s success hasn’t come easy. He is the special blend of an unmatched work ethic and natural skill we’re all jealous of! On this week’s episode he’s sharing the journey to where he is now, how he went from Terra’s assistant to the master stylist, and what it takes to get through the darkest of times. You won’t want to miss this one! Don't forget to subscribe so you don't miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!
Fri, May 26, 2023
I Hired My Husband! Success, Grief, and Parenthood with Josh Harvell
On this week’s episode, we’re sitting down with my husband and the latest employee at Harper Ellis HQ, Josh Harvell! We’re getting real on this week’s episode as we discuss grieving, parenthood, and the sacrifices it takes to get to where we want to be. I’m so excited for you to hear from Josh, everyone who meets him loves him. Don't forget to subscribe so you don't miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!
Fri, May 19, 2023
How the Heck Did I End Up Working with a Football Coach? Meet the Harper Ellis CMO, Casey Hicks!
On this week's episode we're sitting down with the Harper Ellis Hair Co. CMO (...and CFO, AND maintenance man 😉) Casey Hicks! We're chatting about his journey from being a high school football coach to becoming the CMO of a multi-million dollar extension company, what it takes to make money in a competitive industry, and SO much more! This episode is guaranteed to make you laugh, and hopefully inspire you along your own journey as you follow your dreams! Don't forget to subscribe so you don't miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!
Fri, May 12, 2023
Beware of These Red Flags: Signs You Need to Fire Your Marketing Agency
On this week's episode Terra is sitting down with Harper Ellis Marketing Strategist, Aubrey Stewart, and recounting the horrifying marketing mistakes and red flags they've experienced over the years. Nothing is off limits in this episode, and you'll be picking your jaw off the floor as Terra and Aubrey recount some of their most shocking and frustrating experiences with marketing agencies. (They want you to learn from their mistakes!) From bots to industry sabotage, this episode has it all!
Fri, May 05, 2023
The High Cost of Bad Business Relationships: How to Protect Yourself and Your Company
"What if my business partner wakes up one day and decides they hate me?" Oh the fun questions we business owners find ourselves asking! Are you in business with someone, or thinking about going into business with someone? On today's episode we're discussing the risks (and the value!) of a business partnership and how you can protect yourself and your team. Let's chat about attorneys, who gets the final say, and what to do after you've been burned by a toxic partnership. Powered by Harper Ellis Hair Co.
Tue, May 02, 2023
So...Where Have I Been?
Terra here! I'm back with a brand new podcast that I am SO excited about! In case we've never met, I'm Terra! The CEO of multi-million dollar businesses, including Harper Ellis Hair Co. On this podcast, I'm sharing it all, (well- as much as my lawyer will let me 😅) from how I've scaled my success to 7 figures, what I've learned from less than perfect business partnerships, and to how to spot marketing red flags from a mile away! I'm here for authentic life chats about business, marriage, motherhood, trauma, and everything in between! Pour yourself a glass of champagne, get comfy, and enjoy the show! Powered by Harper Ellis Hair Co.
loading...