Menswear Style Podcast
Welcome to the official Menswear Style Podcast, hosted by Peter Brooker. In this men's fashion, men's style, men’s grooming and men’s lifestyle focused podcast show we speak to some of the most influential designers, innovative brand founders and truly inspiring entrepreneurs from within the global fashion and apparel industry. Our aim is to bring you a detailed insight into founder start-up stories with a focus on sustainability, marketing, design, manufacturing, eCommerce, and operations.
Tue, March 04, 2025
Sebastian Öhrn, Founder of Myrqvist / Premium Footwear
Myrqvist 's journey began in 2016, starting small — like most things do — but with a clear vision: to craft high-quality footwear with a timeless design at a fair price. A product designed to stand the test of time and trends alike. How do they balance top-tier craftsmanship with a modest price point? At Myrqvist, they take pride in their dedication to quality. While all design work happens at their Stockholm headquarters, their shoes are expertly crafted by skilled artisans in Portugal, with whom they’ve built long-standing relationships. Rather than inflating prices with hefty margins, they focus on keeping costs aligned with the craftsmanship that goes into each pair. The result? Premium footwear — without the premium price tag. Scandinavian design, meticulous attention to detail, and the finest materials sourced from world-renowned tanneries are at the heart of Myrqvist. Thanks to this commitment, they were named Sweden’s fastest-growing footwear brand in 2020. While roots remain deeply Scandinavian, Myrqvist shoes are now worn across continents, making their mark far beyond Sweden. But growth hasn’t just been geographic. The first shoe model, the Äppelviken Oxford, laid the foundation for their collection. While they continue to offer classic formal shoes, their range has expanded to include sneakers, boots, sandals, and accessories — each embodying timeless design and a commitment to longevity. Together, they define Myrqvist: premium footwear without the premium price tag. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Tue, February 25, 2025
Adem Oygur, Founder of Adem London / Bespoke Hairstyling and Organic Products
Belgravia stylist Adem Oygur’s journey began in a small town east of Istanbul, where he spent his childhood on his family’s hazelnut farm. Much of his time was spent planting, nurturing and harvesting hazel trees, although his true dream lay in hairstyling. At just 14, Adem made the bold decision to move to Istanbul, where he began his career as a barber. Over the next 15 years, Adem forged a remarkable career in London’s busy hairdressing world, working backstage at fashion shows to create runway-ready looks under pressure. His practical, wearable cuts earned him a stellar reputation, combining artistry with effortless functionality tailored to each client’s unique features and lifestyle. Today, Adem is permanently based in London, where his Belgravia salon has become a destination for discerning clients from Europe and beyond. His star-studded clientele includes tennis icon Roger Federer and royalty from Saudi Arabia, Qatar and Bahrain. Known for his ability to instantly understand and transform a client’s hair, Adem pairs his sharp instincts with meticulous attention to detail and an unwavering commitment to excellence. The salon itself is a serene haven, with towering plants lending it the feel of a “living salon.” Among its standout offerings is a men’s head spa, designed to rejuvenate the scalp while offering a luxurious and calming experience. Central to Adem’s philosophy is his organic product range, Adem London , which revolves around the extraordinary properties of hazelnut oil, harvested from his family’s 150-acre farm in Divaniturk. Cold-pressed from 2.5kg of hazelnuts per litre, the oil is processed in the UK to create salon-standard hair and skincare products that are as sustainable as they are effective. His future plans include planting over 10 million new trees within the next five years. In 2018, Adem’s exceptional talent was recognised on the global stage when he became a finalist at the International Hairdressing Awards, a prestigious celebration of creativity and skill. That same year, he won the L’Oréal Colour Trophy in the Afro hair category, cementing his place among the industry’s elite stylists. From his humble beginnings on a hazelnut farm to styling some of the world’s most prominent figures, Adem Oygur’s story is one of passion, creativity and staying true to his roots. His Belgravia salon is more than a space for expert hairdressing – it’s a celebration of natural beauty, thoughtful craftsmanship and sustainable innovation. Support the show
Thu, December 05, 2024
Mark Warman, Founder of Barnfield Customs / Handmade Jackets
Barnfield Customs is a new brand not only capturing a passion for product, but with a drive to establish itself as a premium ‘maker’ within the UK market through founder Mark Warman. The brainchild of graphic designer and agency owner Mark, and based in Nottinghamshire, Barnfield Customs came to life in 2023 with a primary focus on designing and making premium overcoats and jackets to the highest standard. Garments that are timeless, abundant in finer detailing and in quality. Each Barnfield coat is made to order with Mark running one-on-one calls with each of his customers to confirm sizing and fit. Growing up in Bahrain, Mark returned to the UK to attend art school in Nottingham before finishing a degree in Design Technology at Nottingham Trent University. Starting his career as a graphic designer, he set up his own marketing agency in 2007. The founder has already enjoyed an element of success via the sale of his first jacket, the Lawrence, which sold out in 36 hours. The next step will be the introduction of a luxury heavyweight peacoat, the Hampden. Handmade to order and constructed from premium British made 100% wool melton and cut to a traditional slim fit, the coat will be priced at £1595 with order books opening in December this year. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Tue, November 26, 2024
Mathias Jensen, Creative Director at Les Deux / Scandinavian Premium Menswear
The story of Les Deux began in Copenhagen in 2011 when two seemingly opposite worlds collided. A law student from the suburbs crossed paths with a creative soul with international roots at a city bar. Their conversation sparked over a T-shirt: a plain white piece, adorned with military patches sewn by hand. Despite their contrasting backgrounds - preppy meets urban, entrepreneur meets creative - they shared a vision: to create a menswear brand inspired by their differences. That simple T-shirt became the starting point for a bold dream: to merge preppy and urban styles, foster inclusivity, and make a positive impact on people’s lives worldwide. Since that fateful meeting, Les Deux has grown from a modest apartment-run business into an international brand with a team of 100. Through it all, one principle has guided them: when people from different walks of life come together, incredible things happen. This belief shapes everything they do. Inspiration comes from people - diverse communities that embrace everyone and moments of connection where strangers lift each other up. From tight-knit basketball teams in Paris to everyday acts of kindness, they find creativity in the passion, resilience, and heart. Les Deux is a testament to the relationships they’ve built along the way. The collective energy of people working together has been essential to success and fuels their commitment to giving back. Community is at the core of who they are, and through a Legacy program, they strive to create opportunities for those who’ve been left behind. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Wed, October 02, 2024
Adam White-Johnson, Founder of BeardGang Members / Hemp Beard Care
BeardGang Members (BGM) formulate premium products that are class-leading and healthy for their customers. Their goal is to work with the body's natural chemistry to ensure your hair and skin maintain balanced and healthy. BGM products gently cleanse, condition and nourish hair and skin. They avoid sulfates, silicones and other artificial ingredients to maintain harmony with the natural chemistry of the human body. They do this to maintain natural oils and to keep your hair and skin as healthy as possible. Historically Hemp has been a taboo subject in the media, however with the legalization of Cannabis products in the US and recently the UK, sentiment has changed. Founder Adam White-Johnson has always been a strong advocate of Hemp due to the incredible healing properties the plant possesses. Now you can benefit from this magical oil which BGM have carefully blended with a selection of carrier and essential oils to provide maximum benefits for your hair and skin. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Tue, October 01, 2024
Rory Bennett and Billy Sims-Hilditch, Co-Founder of Sims Wear / British Made Clothing
Sims Wear is a British menswear brand delivering elevated wardrobe essentials produced from the best wool and textiles in the British Isles. Dedicated to quality, and to creating timeless luxury that will stand the test of time, Sims Wear is built on three pillars; the best grade fibre, the best yarn spinner, and the best knitter. The materials used are also a trio of excellence; Supima Cotton, Nomadic Cashmere, and Merino Lambswool create a collection of style and comfort crafted to last. Pieces are made to outlive trends, and everything is done in the UK, from the fibre carding and spinning, through to knitting, weaving, cutting and sewing. The Sims Wear look is all about simple wardrobe builders, a classically British aesthetic with modern quiet elegance at its heart. Colour, cut and fabrication is key, where Margate Beach meets Marylebone via Scotland and the Yorkshire Dales. Founded by Rory Bennett and Billy Sims-Hilditch, the brand was born with a quest to find the perfect jumper. Billy chose a classic, super-soft navy blue cashmere crew-neck from a premium British retailer. It fit beautifully, felt great on, and went with everything. Sadly after only one year, the jumper had fallen apart at the seams. Having spent considerable amounts of time and money on the purchase, frustrated Billy set about researching what made a good jumper. This was when the Holy Trinity of knitwear, which is now intrinsic to Sims Wear, was identified, the best-in class fibre, yarn spinner and knitter. When these three are in place, something beautiful is created. The ever present chase for lower prices has meant that over the years, brands which were once associated with quality, sadly no longer live up to those standards. In a further move towards sustainability, there is a Repair and Recondition service for knitwear. This means that if any unfortunate accidents befall your jumper, you can send it back to the brand to be repaired. Whether it’s patches on the elbows, or simply a hole which can be darned, most issues if caught early enough can be fixed. In the process, jumpers will also be reconditioned by de-pilling it and washing it, making sure it’s returned in exceptional condition. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Thu, August 22, 2024
Evren Ozka, Co-Founder of Mallet London / Luxury Footwear
Disciplined, Dedicated and a Rationalist. Evren Ozka has long had a strategic eye for business, starting his professional career in textiles and manufacturing. At age 18, he ran his division at his family's textile companies for seven years before beginning Mallet London in partnership with Tommy Mallet. They realized a gap in the market - quality-designed shoes at an achievable price point, and the brand evolved from there. Evren is now Founder and Business Director of Mallet London and spends his time between London and Dubai. Mallet London has played a central role in blurring the lines between sportswear and luxury. Since its launch in 2015, there have been many significant milestones for Evren, all relative to the size and age of the journey. Standout moments for him include the brand's first wholesale order, which was from an independent luxury store, followed by getting stocked in Selfridges and Harrods, then Saks Fifth Avenue in New York and their most recent collaboration with Transport for London (TfL). Evren Ozka finds no better feeling than seeing people out and about wearing Mallet London. Since expanding to the Middle East, he has noticed an appetite for European brands in the region, especially those in the premium and luxury markets. With the ever-growing fashion scene where consumers take pride in their style, he believes that Mallet London’s unique designs will resonate with the people of the Middle East. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Wed, July 17, 2024
Jonathan Bordell, Co-Founder of The Helicon Watch Company / British Watchmaker
With over two decades of combined experience in the world of watches, Danielle and Jonathan (a husband and wife team) share a deep passion for curating, creating, and connecting collectors and enthusiasts with timepieces from renowned watchmakers. Helicon is a new dial name, launched this year by two industry veterans with more than twenty years experience in the business of selling and sourcing watches - at all price levels and from a multitude of makers - to and for collectors and enthusiasts around the world. Having been closely involved in conceptualising and developing many models, the Helicon team has built an extensive network of designers, historians, manufacturers and suppliers from the key watch centres of Switzerland, Germany, France and Japan. The help and advice of many of these long-standing friends and colleagues was called upon to ensure Helicon watches are ‘right’ from the very start – and they are confident that their quality and guaranteed rarity will ensure they appeal to collectors. Above all, however, Helicon want every owner to not only want to wear their watch every day, but feel confident in doing so without worry – ensuring a Helicon is a friend for life. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Thu, July 04, 2024
Miguel Soares, Founder of BYMS / Sports Fashion
Miguel was a professional soccer player but sadly suffered an injury which led to him starting a new career. Drawing inspiration from soccer, he embarked on a new journey. BYMS is a brand that stands out in the world of sports fashion, known for its commitment to quality, innovation, and the celebration of the sporting spirit. With each creation, BYMS reaffirms its place as an authentic and influential voice in fashion and football. The newly launched "12th Player" jersey is a powerful symbol of unity and passion inspired by the underdog spirit of small soccer teams. Full of meaning, and designed to capture the imagination of passionate fans, this jersey is a tribute to the indomitable passion that drives the hearts of supporters and players alike. Designed with a style that echoes past glories and looks boldly to the future, the number 12 is more than just a number. This piece signifies the awakening of a story, the beginning of a journey, and an invitation for everyone who lives with passion to wear their faith and support, not just in the stands, but in every difficult moment of life. Support the show
Wed, June 12, 2024
Peter Jüriado, Creative Director at Stenströms / Premium Shirts
Style, quality and comfort in every detail. This philosophy has made Stenströms one of Sweden's most well-known and respected brands. The classic Stenströms shirt carries 125 years of tradition, craftsmanship and quality. Jackets, knitwear, accessories and ties are now also included in their business concept. They can now look back on their 125 years as a design and fashion house. And even though they continue to grow, their attitude to quality always remains the same. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Thu, May 16, 2024
Will Verona, Founder of PURIFIED / Biodegradable Durable Sneakers
On a factory trip to Sri Lanka, shoe designer Will Verona was confronted with a shocking sight: a 50-meter high mountain of plastic waste. 'Trash mountain' would later collapse, with tragic consequences. Reflecting on his industry’s role in the environmental crisis, Will knew that something had to change. Determined to be a part of the solution, he began to explore the use of novel natural materials in his designs. PURIFIED is a London-based shoe brand creating 100% plastic-free footwear, solely from natural materials. 25 billion shoes are produced each year. Almost all are unrecyclable, destined to spend generations in landfill. The shoe industry’s reliance on synthetic materials and toxic glues doesn’t only lead to waste and environmental degradation - it compromises shoe quality and comfort. PURIFIED’s 100% natural shoes enable you to “Return to Earth” with every step, before they safely rejoin the natural cycle after years of wear. They go straight to the source - seeking the knowledge of farmers and craftsman who know our land best. Working together, they move away from the synthetic materials, toxic glues and industrial processes that characterise today’s shoe industry. Support the show
Mon, May 13, 2024
Giuliano Dore, Co-Founder of Get Groomed / Mobile Barbers
Get Groomed are not your average barbers, they're your personal professional hair artists that cater to you in your preferred time, place, and style. They aim to revolutionise your grooming experience. Imagine not having to deal with stressful commutes, long lineups, or disturbing the peace and quiet of your much-loved home or cherished space like your office. They're all about tailoring the experience to your wants and needs, fitting right into your routine without any hassle. Get Groomed is all set to connect you with professional, highly skilled, and thoroughly vetted mobile barbers in your area. Expect the finest grooming services at your convenience, right at your doorstep. Whether you're after a fresh haircut, a luxurious wet shave, an expert beard trim, or something else entirely, they've got you covered. Support the show
Fri, May 03, 2024
Manel Garcia Prats, Co-Founder of OHNE PROJECT / Barefoot Sneakers
The Project 080 sneaker is designed to look like a regular sneaker but with all the benefits of a barefoot shoe. Thick looking sole and dynamic design. Having a foot shaped shoe might be the most important quality of a barefoot sneaker because it keeps your toes in a natural position. OHNE PROJECT has a new designed sole that looks like a usual sole but gives all the benefits of a barefoot shoe. With less than 5 mm thickness it is ultra flexible and allows for a natural foot movement and sensory feedback to your brain. The idea to create barefoot shoes came about when the co-founders simply couldn't find any beautiful sneakers that matched their style. Manel studied footwear design and Hanna studied textile engineering. Each foot is made up of 26 bones, 33 joints and more than 100 muscles, tendons and ligaments. All of which work together to provide support, balance and mobility. Regular footwear can limit all of our feet potential and be the reason for common feet, back and joint problems. They can deform our feet resulting in conditions such as bunions, hammer toes, and fasciitis plantar. Barefoot shoes are also "zero drop" which means that the height from heel to toe is the same, this helps our body to stay in balance and have a correct posture. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Wed, April 10, 2024
Ed Bartlett, Founder of Kostüme / Cycling Apparel
Kostüme makes the best cycling apparel money can buy, developed and tested on some of the most challenging cycling events in the world. The brand makes technically innovative cycling apparel focused on all-day performance, comfort and utility. Developed in the UK for the unique demands of Audax and multi-day long distance cycling, Kostüme products are equally at home riding events like GBDURO or Paris Brest Paris as your local café loop, where the exclusive artist designs will stand out from the crowd. Every Kostüme product is crafted from premium recycled materials and released in limited editions of 350, with each batch known as an Edit. Combined with a pre-order model, this innovative approach to cycling apparel production drastically cuts waste, and is just one example of their commitment to put environmental impact at the heart of every decision. Kostüme was founded to challenge the status quo, developing stylish, durable and highly functional products to help you express yourself both on and off the bike, however you choose to ride. Every piece of Kostüme cycling apparel is manufactured in partnership with two of the leading independent European family-run factories, who combine decades of bleeding edge experience with a fastidious approach to sustainability and obsessive attention to detail. It's the brand's aim to be as rigorous and transparent as possible about the impact of their actions, and they're working hard to close the loop on truly circular production. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Thu, March 28, 2024
Edzard van der Wyck, Co-Founder of Sheep Inc. / Natural Merino Wool Clothing
Sheep Inc. is a pioneering clothing brand that uses proprietary technology and supply chain innovation to deliver next generation knitwear essentials with a naturally carbon-negative footprint. Achieved by working with cutting-edge regenerative farms and supply chain partners that run on 100% solar power. Custom built supply chain technology gives real-time insight into production processes and NFC technology is integrated into each supremely soft garment. A tap of the phone shows each garment’s unique digital fingerprint. Giving detailed information about the environmental impact and background about the farms and manufacturers. It even connects you with a sheep from the same farm the garment’s wool is from. Sheep Inc. aims to fundamentally change how we view and purchase clothing. Delivering best-in-class products with a unique customer experience and unparalleled sustainable credentials. Co-Founders Michael and Edzard are both experienced founders and saw first hand the impact of fashion on the environment. So their journey didn’t begin from a single moment but a series of realisations that the fashion industry's footprint was too heavy a burden for our planet to bear. It was the understanding that they could shift the approach and thinking. To do more, be more. Influenced by both the majestic simplicity of nature and the complex web of our global ecosystem, they were inspired to create a brand that mirrors the balance between the two. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Mon, March 04, 2024
Jack Millington, Founder of Billy Tannery / Handmade Leather Bags
Billy Tannery was founded in 2016 by Jack Millington. A farmer’s son who spent his early career in marketing, he had no previous experience in the leather industry. After discovering that thousands of goatskins were going to waste each year in the UK, he joined forces with childhood friend Rory Harker to launch Billy Tannery. Tapping into local leather knowledge, Billy Tannery built a pioneering micro-tannery on a farm in the Midlands and the sustainable, bark-tanned leather now completes the circle. The first leather brand of its kind in the UK, with a vertically integrated supply chain from hide to final product, Billy Tannery is able to offer something extremely rare - genuinely traceable leather goods. The growing range of leather goods is designed and made in England for those who care about shopping locally and responsibly, without compromising on quality. Billy Tannery’s range of products includes bags, wallets, aprons and small leather goods. The company offers a lifetime repair guarantee on all of its products in an effort to ensure many generations of use, one of the main factors in making a product sustainable. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Fri, March 01, 2024
Jennifer Brown, Founder of pampeano / Argentine Handmade Belts
Inspired by South America's rich heritage of unrivalled horsemanship and traditional leather work, pampeano evolved from the polo fields of central Argentina. pampeano remains one of the few brands with quality and craftsmanship at its heart. Continuing the cherished techniques of the South American artisans, pampeano uses only premium-grade, butter-soft, vegetable tanned leather and the finest, luxury natural textiles and threads available. Their craft is incorporated into pampeano's iconic pampa diamonds; shapes inspired by the peaks and silhouettes of the Andes Mountains and the extraordinary landscapes that surround them. pampeano have taken this unique traditional styling and made it available to the world, with over 300 loyal stockists worldwide, all without compromising the quality they are renown for. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Fri, February 16, 2024
Richard Plowden, Director at Plowden & Fallow / Luxury British Fragrance
The world of Plowden & Fallow is the home to one of Britain’s newer contemporary fragrance houses, located on the Plowden Estate in Shropshire, England. They produce artisan luxury fragrances and shaving products and accessories for those that demand not only the very best of quality, but also for those that yearn perhaps, for the less conventional. Plowden & Fallow is inspired by great British traditions, folklore and eccentricity. They take a great deal of inspiration and knowledge from the past and apply it in the modern day to create quintessentially British fragranced products, to exacting standards, which, whilst giving a nod to tradition, contain a refreshing modern twist. Plowden & Fallow is a proud British brand and all of their product ranges are produced here in the UK, by artisan craftsmen and women, who combine knowledge with passion and the expertise in their individual crafts, most often, passed down through generations to the current day. The brand's fragrances and other ranges are produced in small batches, and all are constructed by hand. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Thu, February 08, 2024
Ian Fielding-Calcutt, Founder of Fielding & Nicholson / Custom Made Suits
Fielding & Nicholson is an independent tailors which has been providing a highly personal, exceptional service, creating pieces from some of the finest fabrics in the world for eighteen years. With origins in the North West of England, the brand now has showrooms on Sackville St, close to Savile Row, and in Manhattan, Zurich & Manchester. Founded by award-winning tailor and menswear specialist Ian Fielding-Calcutt in 2006 it is a go-to for those with impeccable sartorial taste all over the UK and the world – the team regular travel for personal appointments to clients from the Scottish Highlands, to the City of London, Europe and the United States. The tight knit and long established team share decades of tailoring history between them. It is also one of the few tailoring brands offering a 5-year guarantee. The brand also has its own in-house cutter who has over 40 years’ experience in the business working with the likes of Paul Smith, Anderson & Shepard, Welsh & Jeffries and personally for members of the British Royal Family. Consultations can be booked to create formal business suits, country & shooting pieces, smart casual, wedding & formal suits and bespoke shirts in over 1,000 different fabrics. Primarily these cloths are handpicked from three main partners; Dormeuil, Loro Piana and Scabal, but also the likes of Dugdale Brothers, Huddersfield Fine Worsteds, Abraham Moon, Reda and many more. In the last few years Fielding & Nicholson has expanded the offer to include jackets, jeans, t-shirts, chinos, sweaters and hoodies. There is also a range of ties, cufflinks and leather goods. The brand is committed to long term relationships, and even longer term quality, believing that good tailoring is something that stands the test of time. You will never find a Fielding & Nicholson suit hidden and forgotten at the back of someone's wardrobe, no matter how many years it has existed for. For this reason the suits come with a five year guarantee to cover wear and tear, and fluctuations with clients weight, a dedicated suit-for-life. Ian Fielding-Calcutt grew up in a small town in Leicestershire called Ashby De-La Zouch. He had a keen interest in fashion from a very early age, often wearing waistcoats and 3-piece suits to college and when socialising. He studied International Politics and History at Keele University but wasn’t sure he wanted to do for a living and sampled a number of careers from PR to retail. In 2002 Ian was lucky enough to get a role with Tom James, a premium tailoring company, and gained early success winning a number of awards and becoming a Senior Tailoring Consultant in a very short space of time. His passion always lay more in the luxury sphere so he then decided to embark on his own adventure building a brand. In 2006, with the help of his friend Adam Nicholson, he created Fielding & Nicholson. <a href='https://www.graphite-pro.com' target=
Thu, January 18, 2024
Chris Beastall & Eli Ankutse, Co-Founders of Pelota / Sporting Clothiers
The principal Pelota theme is menswear designed for after sport. The menswear brand is designed from the ground up to bridge the gap between sport and leisure. You might call it ath-leisure, but it’s a step beyond – it’s for wearing #AprésSport – imagine a fierce battle on the squash court, a post-match shower, the next step is comfort-wear but with style. Naturally this type of brand category lends itself to many other situations, be it working from home, or a social occasion where comfort and style need to combine. Moving on from today’s man’s situational style conundrums, we are impressed with Pelota’s build quality - unforgivably, in our opinion, a key element to the successful brand puzzle all too often forgotten by upstart brands. Pelota garments are constructed from organic cotton, recycled materials and vegan friendly sources, and the brand’s fit is athletic yet forgiving. Meaning whatever shape you’re in, you’ll look and feel great. It’s difficult to not appreciate Pelota. A brand we can all relate to – after all, who doesn’t want style and comfort. Gone are the days of style at the expense of comfort. No more ill-fitting denim jackets, just because they look good. No, Pelota’s premise is well-made basics but with subtle branding – an expectant nod to the wearer’s eye for fine detail. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Thu, December 07, 2023
Michael Shuttleworth, Founder of W. Rubens / Reinventing T-Shirts
It all began when clients would ask founder of W.Rubens and former stylist, Michael Shuttleworth, the same question: where can I get a good white T-shirt? Michael didn’t know. That’s when he realised something was missing. And so the idea for W.Rubens was born. Nothing new or revolutionary. Just the idea to create a collection of beautifully made white t-shirts, using the finest fabrics, and investing in British talent. Every Rubens t-shirt is a work of craftsmanship, released in limited collections. They source the best fabrics and work with suppliers who care about the welfare of their workers and the planet. Collections are produced to order from a small atelier in London where they employ local workers. Each garment is made with an individual sense of identity and exclusivity, resulting in the perfect white t-shirt — minimalist, timeless, and iconic. Listener Offer: Use Discount Code: MENSWEAR15 for 15% off! Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Thu, November 30, 2023
Mark Francis, Founder of Heron's Ghyll / Elegant Clothing & Tailoring
Heron’s Ghyll is a cosmopolitan tailoring brand with a pluriversal eye to the future. Within this vision, everything is fluid; cultures collide and recombine to produce new forms. Based in London, the brand approaches each collection with an openness to the world as well as a desire to seek out underserved narratives evinced through textile traditions. Taking the city’s rich heritage in tailoring as a starting point, luxurious natural fabrics are fused with the best of British craftsmanship to produce clothing and accessories characterized by their hybridity, superlative quality, and relaxed elegance. The brand’s mission is to present a compelling vision of masculine elegance that’s rooted in a unique, transcultural aesthetic. Heron’s Ghyll was founded in 2020 by Mark Francis. Born in Kuala Lumpur and educated in the U.S. and France, he cites romanticism, Jun'ichirō Tanizaki, and Léon Spilliaert as key influences. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Wed, November 22, 2023
Dimitar Kehayov, Founder of KHV CONCEPT / Handmade High-End Footwear
Experience the essence of KHV CONCEPT , where they meticulously craft exceptional high-end products in London and bring them to life through expert handcraftsmanship in Italy. Their distinctive style embraces minimalism, showcasing a palette of pastel, earthy, and neutral tones alongside classic, timeless shapes. What truly distinguishes this brand is their innovative design approach. They draw inspiration from formalwear and eveningwear, seamlessly fusing it with elements of modern sneaker culture. This harmonious blend of classic sophistication and contemporary flair results in footwear that not only exudes elegance but also provides an exceptional sensory experience. At KHV CONCEPT, you're not just acquiring shoes; you're elevating your style with the epitome of luxury and unwavering quality. Each pair represents an investment in a timeless wardrobe, a testament to their commitment to enduring style and craftsmanship. The brand leads the way in steering clear of the fast fashion phenomenon. In today's consumer-driven society, the pursuit of the latest trends often overshadows the pursuit of genuine excellence in our purchases. The fast fashion narrative has led us to believe that we can access everything at lower prices, resulting in an abundance of generic, low-quality items that frequently go unused. In pursuit of the perfect sneaker that blends todays culture but with elegance and sophistication, Dimitar Kehayov founded KHV Concept, a luxury footwear brand that would embody his vision of true craftsmanship and quality. The brand's name, KHV, is a reflection of his initials (of his surname) and the concept he wanted to bring to life. With KHV Concept, Dimitar aimed to create footwear that went beyond the ordinary, a fusion of design, craftsmanship, and luxury. His vision was well-defined: crafting smart sneakers with a novel silhouette, drawing inspiration from evening formalwear and footwear. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Thu, November 16, 2023
Kestin Hare, Founder of KESTIN / High-Quality Menswear
Founded in 2015 by designer Kestin Hare with over two decades of industry experience, KESTIN is redefining modern Scottish design by blending innovation with tradition. Kestin the brand was created to redefine modern Scottish design by blending innovation with tradition. They weave in references from their heritage and homeland, combining integral details from other areas of inspiration including vintage, workwear, military, sports and outdoor. The brand's focus is on responsible manufacturing, sourcing the highest-quality fabrics and creating original products that are designed to last. They work with the best factories and mills in the world. Renowned for championing UK production, KESTIN strives to make locally wherever possible. Their flagship store in located in Stockbridge, and Design Studio and HQ is based in Leith, all Edinburgh. Kestin is stocked in over 90 of the best international stores. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Thu, November 02, 2023
Ben Mears, Founder of Expio / Lightweight Waterproof Outerwear
Expio are a cutting-edge brand for men's fashion that prioritizes style, sustainability, and performance. Through their groundbreaking approach to development, they have been able to produce the lightest, warmest, most durable and waterproof styles ever seen in the industry. The brand achieve this without compromising on their commitment to avoiding petrochemical materials and using subpar production methods. Expio's mission is to address the harm caused by the clothing industry through conscious decision-making and reducing their social and environmental impacts. By creating top-tier performance clothing with a clear understanding of these issues, they strive to make a positive impact on the world. Ben Mears is a seasoned expert in the apparel industry with over two decades of rich experience. Born in England and nurtured in the verdant lands of rural Gloucestershire, his journey into the world of fashion has been extensive and rewarding. His passion for design led him to Kingston University, where he graduated with a degree in Fashion Design. His career path has taken him across the globe from Paris to Milan, Amsterdam, and London, gaining invaluable on-the-ground experience in the fashion capitals of the world. This global exposure has not only honed his design skills but also broadened his perspective on different cultures and fashion movements. Ben’s specific focus is on sustainable design and performance development, a niche that is both close to his heart and crucial in the current global scenario. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Wed, November 01, 2023
Keelan Doyle, Founder of ØTHERS / Multi-Sensory Wellness
ØTHERS is a new multi-sensory digital wellness experience with a 360o fusion of scent, sound, technology, and science to biomechanically re-tune, bringing you back to centre. In a place of candid, real-talk, and functional mindset management, ØTHERS helps retrain your behaviour, learn rituals to manage reactivity, and build emotional resilience through their app, curated wellbeing scents, and community driven platform. Built from the insight and expertise of a radical group of olfactory experts, neuroscientists, breath-work revolutionaries, music producers, and philosophers; the brand curates deeply empathetic therapy in a hub for free thinking individuals, driven from the mainstream. The Gallup Global Emotions Report 2022 shows that in 2021 a new record-high of 41% of adults experienced a high amount of stress the previous day, displacing 2020 as the most stressful year in recent history. This accompanied with stats to show 1 in 4 people in the UK experiencing a mental health problem, became the catapult for ØTHERS. The brand has launched initially with two mood altering functional fragrances, using science-backed revolutionary olfactory technology to start the collection derived from forest phytoncides - the molecules released by trees found to reduce stress and anxiety during forest bathing sessions. ØTHERS bring you their sensory experience to positively influence state of mind. Founder Keelan Doyle, a music producer and sonic branding specialist along with his team of underground thinkers, creatives, and artists, are a group of experts in their field. They have come together to bring you a platform app first, with the sensory guidance of perfume to help you self-optimise. The dual combination of sound and scent allows an empowering sensory experience to help prime your mood, your body and re-align your mindset in readiness for your day. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Mon, September 04, 2023
Nick Reed, Founder of Neem London / Climate Conscious Clothing
Named after the beautiful Neem tree in India, famed for producing leaves with healing properties, Neem London is designed as an antidote to the modern ways of consumption – an antiseptic for fast fashion. The brand produces low emitting menswear, designed to achieve a cleaner way of living. Founded by Nick Reed, a menswear specialist with over 20 years’ experience, Neem London has a very distinct handwriting; always smart, but with understated quiet luxury underpinning each piece. Soft, comfortable and exceptionally easy-on-the-eye, its warm colour palette has almost restorative qualities; wear this to the office and you’re in for a good day, wear it off-duty and the results will be equally as favourable. Healing by name, healing by nature. Nick refers to it as Power Casual, something which is easily seen in the collections, built predominantly around shirting, it also includes, t-shirts, sweatshirts, jackets and long sleeve polos. The shirts come in an array of styles; Oxfords, pop-over shirts and short sleeves. Following the success of the Piccadilly Arcade store in St James’s, which began as a pop-up but which is now permanent, the low emitting menswear brand is taking its successful Neem+ Ecological Emporium to a space in Spitalfields from 20th September. As with the existing store, the new one at 10 Market Square on the edge of the historic Spitalfields Market, will provide a space for other ecological brands. It will also house installations of circular furniture, and everything in the store is being upcycled – there will be nothing wasted or thrown away. The Neem+ Ecological Emporium will be housed in the 1,500 square ft space for at least four months, with the view of going permanent. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Fri, August 11, 2023
Rosy Temple, CEO at Magee 1866 / Donegal Tweed Clothing
Rosy Temple is part of the 5th generation behind Magee 1866 which has over 150 years experience in designing, weaving and tailoring luxury fabrics and clothing in Co. Donegal, Ireland. Today Magee 1866's lifestyle collections include men/women/home interiors and accessories. This generation is about a sustainable future as they continue to focus on their heritage of long lasting quality and weaving natural fibres like wool and linen (biodegradable & renewable). The brand was established in 1866 by John Magee, as a small drapers shop in Donegal, Ireland, buying and selling handwoven tweeds. Magee are still designing and weaving luxury fabrics in Donegal – the ever-changing land and seascapes surrounding Donegal inspire colours and designs. In 2015 Magee acquired Robert Noble, a Scottish mill established in 1666. They use the finest of yarns – cashmere, lambswool, alpaca, silk and linen. These fabrics are used for men and women’s apparel and home furnishing. They still maintain a small hand-weaving business – fabrics are a far cry from the coarse tweeds of the 1800’s, today they are woven using luxury yarns, resulting in a beautifully soft handle. Every Magee collection, whether fabric, garment or accessory is designed to reflect their distinctive heritage with a contemporary twist. Magee are unique in the fact that they incorporate many of these fabrics into seasonal men and women’s lifestyle collections. We have been specialising in tailored garments for over 100 years and in latter years they have developed a more casual offering. Support the show
Wed, July 05, 2023
Alvin Oommen, Founder of OXFORDhill / Natural Hair Styling
In this podcast episode we interview Alvin Oommen, founder of OXFORDhill , a brand dedicated to manufacturing an innovative hair styling clay using nature's most potent ingredients, while ensuring maximum effectiveness. Their passion lies in the creation of all-natural skin care, hair care, and home care products, meticulously formulated with purposeful ingredients that not only deliver exceptional results but also combat the risks associated with free radicals. Unlike most personal care brands that expose us to a staggering number of 168 chemicals daily, OXFORDhill takes a different path. They have embarked on a mission to develop a brand that epitomizes cleanliness, naturalness, and minimalism, without compromising on performance. The foundation of the brand is the OXFORDhill Standard, which permeates every aspect of their formulation and production processes. Their inaugural product is a natural hair styling clay that embodies their principles. It offers a matte finish, a hold that can be reshaped, and incredibly thick hair without any unnecessary weight. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Wed, June 28, 2023
Vincent Stadelhofer, Co-Founder of ANDREW & COLE / Sustainable Swimwear Brand
For this podcast episode we focus on ANDREW & COLE , where we dive into the world of modern, sustainable swimwear. Join us as we interview Vincent Stadelhofer and explore the innovative swim shorts that are revolutionizing the way we experience comfort at the beach. The ANDREW & COLE mission is simple: to create a new comfortable world of swim shorts without mesh. They believe in showing respect and love for our beautiful Earth, which is why they use ocean plastic and PET materials to craft premium swim shorts. By choosing an ANDREW & COLE product, you're not just buying swimwear – you're joining a net-free world and embracing a comfortable lifestyle that cares about our future. Have you ever endured the discomfort and itchiness of wearing mesh swim shorts all day at the beach? We feel your pain. That's why we're here to introduce you to the ANDREW & COLE lined swim shorts, the ultimate solution to this age-old problem. Say goodbye to that annoying mesh and the awkwardness of wearing underwear beneath your swim shorts. The brand's unique lining system is seamlessly sewn over the entire inside of the swim shorts, providing unrivalled comfort, intimacy, and odour control. The fabric they use is soft, lightweight, and perforated, ensuring that moisture doesn't get trapped between the layers. As a result, your swim shorts will dry within minutes, keeping you feeling fresh throughout your beach adventures. Support the show
Thu, April 27, 2023
Junaid Ansari, Co-Founder of Burrows & Hare / Men's Clothing Store
Join us on this episode of the MenswearStyle Podcast as we sit down with Junaid Ansari, Co-Founder of Burrows & Hare . Discover the captivating journey of this family multi-brand business, which first took root in Oxford in 2015. Junaid shares the essence of their brand, where every item is meticulously designed and crafted for the discerning gentleman of today. With a commitment to timeless style and superior craftsmanship, Burrows & Hare embraces a philosophy of "buy less but buy better quality goods." By opting for skilled artisans and sustainable materials, they champion a higher standard of product that honors both the wearer and the environment. We delve into various topics, including the early reception of their newly opened Marlow store, the joys and challenges of working with family, innovative strategies to attract customers, the power of social media, and exciting plans for a skincare and shaving line. Tune in to gain valuable insights from a brand that epitomizes the fusion of heritage and modernity. Support the show
Mon, April 24, 2023
Robin Vindevogel, Co-Founder of BTI / Fashion Business Guidance
Tune in to the latest episode of the MenswearStyle Podcast as we sit down with Robin Vindevogel, Co-Founder of BTI , a cutting-edge London-based scale-up. BTI is on a mission to revolutionize and democratize the fashion industry by empowering retail entrepreneurs worldwide to realize their business dreams. Led by the expertise of Robin Vindevogel, a former private tailor at Gieves and Hawkes, and guided by the esteemed Dominique Vindevogel as the chairman, BTI offers an all-encompassing solution for aspiring fashion brands and established businesses looking to take their ventures to new heights. By providing access to the extensive supply chain, purchasing power, and creative advisory services of one of Europe's leading fashion families, BTI empowers entrepreneurs with the tools they need to thrive. Join us as Peter Brooker engages in an insightful conversation with Robin Vindevogel, exploring his background in private tailoring and the birth of the idea behind a fashion tech platform. Discover how BTI's guidance process operates and the valuable collaborations they've forged with celebrities like Rio Ferdinand. Uncover the wonders of their white label showroom and the benefits of streamlining a brand launch, which ultimately translates to cost savings. Gain exclusive insights from an industry disruptor that is reshaping the fashion landscape. Don't miss this engaging episode filled with insider knowledge and inspiration. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Fri, March 31, 2023
José Maria Reffoios, Co-Founder of JAK / Minimalistic Timeless Sneakers
Join us for an enlightening episode of the MenswearStyle Podcast as we sit down with José Maria Reffoios, Co-Founder of JAK , the renowned minimalist and timeless sneaker brand. Since its establishment in 2014 by Isabel and José Maria in Lisbon, JAK has been driven by a compelling vision. They strive to create modern designs using high-quality materials that age gracefully, enhancing their appeal over time. With a focus on urban lifestyle and everyday use, JAK crafts sneakers and accessories that seamlessly blend style and function. Discover the essence of JAK's production process, situated in the revered northern region of Portugal, renowned for its multi-generational family-owned factories. Embracing a strong ethical code, JAK sources materials locally and responsibly, ensuring reduced environmental impact and fair treatment for their collaborators. By hand-picking suppliers and regularly visiting their facilities, JAK upholds their commitment to sustainability and ethical practices. José Maria takes us on a captivating journey, sharing insights into his background and the genesis of JAK as a direct-to-consumer unisex sneaker brand. Engage in a thought-provoking conversation between Peter Brooker and José as they delve into various aspects, including working with family-owned factories, the role of brick and mortar stores, the significance of sustainability, the allure of minimalistic design, the meticulous materials research process, leveraging social media, and exciting future plans. Don't miss this episode where we explore the world of JAK, a brand that transcends fashion, seeking to create an authentic lifestyle experience. Learn from their expertise in blending flexibility and durability using full grain leather, the highest quality and most coveted part of the hide. Discover how JAK's dedication to simplicity and craftsmanship elevates their Made in Portugal shoes to the status of timeless treasures that age beautifully, much like the individuals who wear them. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Mon, March 27, 2023
Guy Hills, Founder of Dashing Tweeds / Fabrics and Tailoring Brand
Join us on the captivating episode of the MenswearStyle Podcast as we dive into the world of Dashing Tweeds , the British brand that seamlessly blends tradition and modernity in the realm of woven textiles. Founded in 2006 by fashion photographer Guy Hills and woven textiles designer Kirsty McDougall, Dashing Tweeds was born out of Guy's vision to create high-quality tweed that could be worn in urban environments. Combining his passion for traditional sportswear with innovative designs and technical yarns, Guy and Kirsty established their weave design studio in East London, collaborating with the finest mills in the country to weave their luxurious designs. The instant success of their cloths among Savile Row tailors propelled Dashing Tweeds to open its flagship store in Mayfair in 2014, followed by a relocation to Marylebone in 2018. With a focus on modernizing tweed by incorporating technical yarns alongside wools, Dashing Tweeds brings the essence of tweed to the city. By merging contemporary sportswear with the traditional, they introduce a novel concept in tailored wear, captivating a wider audience residing in urban settings. Delve into the insightful interview between Peter Brooker and Guy Hills, the Founder of Dashing Tweeds, as they unravel his background in fashion photography and the brand's remarkable founding story. Explore the origins of tweed, the urban and fashion-oriented approach adopted by Dashing Tweeds, the diverse methods of manufacturing tweed, exciting collaborations with notable brands like Converse, the evolution of tailoring throughout the decades, the importance of educating men on style, and their fruitful partnerships with costume designers. Don't miss this engaging episode where we explore the intersection of fabrics, tailoring, and innovative design with the visionary behind Dashing Tweeds. Gain a deeper understanding of their commitment to bridging the gap between tradition and contemporary fashion, while pushing the boundaries of what tweed can be. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Mon, March 06, 2023
Chris Kolbe, Co-Founder of HyperNatural / Eco-Luxury Menswear
Welcome to a thought-provoking episode of the MenswearStyle Podcast, where we have the privilege of sitting down with Chris Kolbe, Co-Founder of HyperNatural , an extraordinary eco-luxury menswear brand. HyperNatural prides itself on offering one-of-a-kind apparel crafted from naturally-performing materials, entirely free from virgin polyester, plastics, chemical dyes, and harmful petrol chemicals. With a strong commitment to sustainability, the brand combines innovative elements such as Jade stone and crab shells with the world's finest cotton, Supima, to deliver garments that are not only exquisitely soft but also uniquely cool-to-the-touch and odor-free. Furthermore, HyperNatural relies on Creora Regen, the world's only 100% recycled spandex, to provide unmatched comfort and unrestricted movement. HyperNatural's ultimate goal is to exclusively utilize naturally regenerative materials and dyes, and while they currently work with the available options to reduce their ecological impact, they acknowledge the need for further progress in the next 2-3 years to contribute to carbon reduction. Join us as Peter Brooker engages in a captivating conversation with Chris Kolbe, delving into his extensive 30-year background in the industry and the inception of HyperNatural, a brand that epitomizes sustainability in its every fiber. Explore the concept of natural growth and the importance of being less wasteful in the fashion industry. Uncover the exciting fabric innovations that set HyperNatural apart, including their ingenious use of nature to create the ultimate polo shirt. Discover the hidden design features that make their garments exceptional, all while embracing the meaning behind the Magpie totem. Don't miss this enlightening episode, where we explore the world of HyperNatural and its quest to redefine luxury menswear by seamlessly blending eco-consciousness with uncompromising style and quality. Support the show
Wed, February 15, 2023
Jose Miguel de Abreu, Co-Founder of LA PAZ / Sustainable Heritage Menswear
Welcome to another inspiring episode of the MenswearStyle Podcast, where we have the pleasure of interviewing Jose Miguel de Abreu, Co-Founder of LA PAZ , a remarkable sustainable heritage menswear brand. LA PAZ draws inspiration from the Atlantic, its people, and their rich traditions, and aims to establish direct partnerships with the finest local Portuguese manufacturers. By blending their expertise with a singular design philosophy, LA PAZ creates timeless and durable goods that stand the test of time. The name "PAZ" carries a profound meaning, as it represents "PEACE" in Portuguese. This concept lies at the core of LA PAZ's ethos, influencing their approach to their crew, partners, customers, and the planet. While sustainability has become a global priority, LA PAZ believes it should extend beyond production and consumer habits, becoming an intrinsic part of our way of life. Consequently, the brand has dedicated significant effort to researching new organic and recycled materials, striving to incorporate them into their creations. Join us as Peter Brooker engages in an enlightening conversation with Jose Miguel de Abreu, exploring his background and the fascinating founding story behind this esteemed men's fashion brand. Dive into the ethos that drives LA PAZ, their meticulous selection of clothing fabrics, the journey of funding a sustainable brand, the world of fashion shows, the wellsprings of inspiration, the intricacies of store design, the significance of Portuguese manufacturing, and the brand's global stockists. Don't miss this captivating episode, where we unravel the story of LA PAZ, a brand that embraces sustainability as a way of life while delivering exquisite heritage menswear that resonates with the soul of the Atlantic and the spirit of its people. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Thu, February 09, 2023
Gustaf Secher, Founder of North-89 / Modern Functional Footwear
Welcome to another exciting episode of the MenswearStyle Podcast, where we have the pleasure of interviewing Gustaf Secher, the Founder of North-89 , a dynamic Stockholm-based footwear brand. Established in 2016, North-89 emerged from Gustaf's lifelong passion for sneakers, which took root during his early years. While many sneakers today prioritize aesthetics over functionality, North-89 believes that functionality should be an inherent aspect of every pair. Their mission is to infuse a functional approach into the timeless and beloved cup sole sneaker by combining innovative materials with a touch of Scandinavian design aesthetics. In Scandinavia, where the brand originates, the presence of four distinct seasons inspired North-89 to create sneakers that can be worn stylishly and functionally throughout the year. Join us as Peter Brooker engages in an insightful conversation with Gustaf Secher, exploring the fascinating founding story behind North-89, a brand that seamlessly merges fashion and function. Discover the challenges and triumphs of building a brand while juggling a day job, and delve into the world of Instagram as a powerful platform for brand promotion. Explore the art of newsletter design, the pursuit of material innovation, the nuances of sneaker care, the importance of captivating product photography, and the potential for growth in emerging markets. Don't miss this engaging episode, where we uncover the journey of North-89 and its commitment to blending style and functionality in the realm of modern footwear. Gain unique insights into the brand's fusion of Scandinavian design aesthetics with innovative materials, as we explore the exciting intersection of fashion, function, and footwear craftsmanship. Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Wed, February 01, 2023
Ed Bird, Founder of Bird Eyewear / Sustainable Sunglasses Brand
Welcome to another enlightening episode of the MenswearStyle Podcast. In this edition, we have the pleasure of interviewing Ed Bird, the Founder of Bird Eyewear , a remarkable sustainable and ethical eyewear brand. At Bird, their vision goes beyond creating exceptional eyewear; their goal is to make a positive impact on the world we inhabit. They have reframed what truly matters by placing people and the planet at the forefront of their mission. Join us as Peter Brooker engages in an insightful conversation with Ed Bird, delving into his background and the captivating founding story behind Bird Eyewear, a brand he established alongside his brothers. Explore the fascinating journey of financing the launch and growth of the brand, as well as the profound effects of the Covid-19 pandemic on the industry. Discover how Bird Eyewear harnesses the power of virtual reality, and gain a deeper understanding of their commitment to product innovation and responsible manufacturing. Bird Eyewear's dedication to social and environmental impact is truly commendable. As the first B Corp Certified eyewear brand in the UK, they have achieved the highest standards of sustainability and social responsibility, seamlessly balancing purpose with profit. Learn about their unique Share Your Sun partnership with SolarAid, where every pair of Birds contributes to distributing solar light to families in Zambia and Malawi, replacing the use of harmful fossil fuel burning lamps. As we venture into 2023, be sure not to miss this captivating episode, where we unravel the story of Bird Eyewear. Gain insights into their vision of creating a better world through superior eyewear, their relentless pursuit of sustainable materials, including certified woods, bio-based acetate, renewable cork, and recycled aluminum. Explore their exciting plans for brand growth and expansion, as Bird Eyewear continues to make waves in the industry by driving positive change. Join us as we delve into the inspiring journey of Bird Eyewear, a brand that beautifully combines style, sustainability, and a genuine commitment to making a difference in the world. Support the show
Thu, January 26, 2023
William Green, Co-Founder of L'Estrange London / Modular Clothing System
Welcome back to another captivating episode of the MenswearStyle Podcast. In today's edition, we have the pleasure of interviewing William Green, Co-Founder of L'Estrange London , a brand on a remarkable mission to simplify the male wardrobe in a world dominated by hyper-convenience and overconsumption. Join us as our host, Peter Brooker, engages in an enlightening conversation with William, exploring the vision and focus of L'Estrange London, as well as the significant progress they have made over the past three years. Discover their revolutionary modular clothing system, meticulously designed to offer comfortable, seasonless, and versatile pieces that can effortlessly transition between any setting. By embracing the ethos of "fewer things, fewer decisions," L'Estrange London aims to minimize both the environmental impact and the clutter in the male wardrobe, allowing individuals to prioritize what truly matters. Designed in London and meticulously crafted in European factories, L'Estrange London has reimagined every stage of the clothing lifecycle, striving to conserve resources and enhance the longevity of their garments. Delve into their groundbreaking initiatives, such as Re_Work, a dedicated project focused on revitalizing clothing and bringing it back to life. Moreover, explore the innovative Re_Fresh, a unique enzyme-driven laundry tablet that has the remarkable ability to rejuvenate old clothing, making it look and feel new again. This episode is an opportunity to gain valuable insights into the remarkable innovations spearheaded by L'Estrange London in extending the lifecycle of garments and promoting sustainability within the fashion industry. Discover the intricacies of selling pre-owned clothing, the science behind the transformative Re-Fresh, and the brand's commitment to driving positive change. Join us as we delve into the visionary journey of L'Estrange London, a brand that embodies the essence of simplicity, sustainability, and mindful consumption. Be inspired by their dedication to redefining the male wardrobe and their relentless pursuit of a more conscious and impactful approach to fashion. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Mon, January 23, 2023
Justin Deighton, Co-Founder of Two Tribes / London Brewery
Welcome to another captivating episode of the MenswearStyle Podcast. Today, we have an exciting interview with Justin Deighton, Co-Founder of Two Tribes Brewery , a brand that creates refreshing beers designed to bring people together and celebrate the love of the moment. Join our host, Peter Brooker, as he delves into the fascinating founding story of Two Tribes Brewery with Justin, who embarked on this venture after a successful career in the music industry. Discover how the brewery, established in 2017, was born out of the collective experiences and influences of individuals who were at the epicenter of London's vibrant 90s club-culture movement. The values of fun, freedom, curiosity, and creative discovery that defined that era continue to form the foundation of Two Tribes' operations today. Two Tribes Brewery prides itself on being a provocateur within the London brewing scene, constantly challenging the norms and pushing the boundaries of what is expected from a craft brewery. They foster collaboration and unity by bringing together a diverse range of creatives, including brewers, artists, musicians, filmmakers, chefs, and more, to embark on exciting collaborative projects. In this episode, Justin shares valuable insights into the rise of independent beer brewing, offering a glimpse into the experiences and challenges of transitioning from the music industry to a new and dynamic field. Discover the intricacies of raising capital, fostering creativity, and cultivating meaningful partnerships. Justin also provides an intriguing perspective on the role of artificial intelligence in the brewing process and highlights the unique CAMPFIRE venue, which serves as a vibrant hub for Two Tribes Brewery. Join us as we delve into the captivating world of Two Tribes Brewery, where the values of their founders' past converge with their present-day endeavors. Gain insights into their innovative approach to brewing, their commitment to collaboration, and the vibrant culture they have created within the London brewing scene. Prepare to be inspired by their relentless pursuit of pushing boundaries, fostering creativity, and creating memorable experiences through the art of brewing. Graphite Pro GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work.... Listen on: Apple Podcasts Spotify Support the show
Tue, January 03, 2023
Lutz Schwenke, Founder of TWOTHIRDS / Sustainable Eco-Friendly Clothing
Welcome to the MenswearStyle Podcast, where we bring you another captivating interview. In this episode, our host, Peter Brooker, sits down with Lutz Schwenke, the founder of TWOTHIRDS , a sustainable and eco-friendly clothing brand that has gained recognition for its commitment to protecting the planet and its oceans. Lutz's journey towards founding TWOTHIRDS began during his teenage years when he spent a transformative year in Hawaii. It was there that he developed a deep love and appreciation for the ocean, which would later inform his vision of creating a brand that had zero impact on the planet and its precious marine ecosystems. Drawing from his experience working for the UN, Lutz's understanding of sustainability and his passion for the ocean converged to lay the foundation for TWOTHIRDS, which officially launched in 2010. TWOTHIRDS has since grown into a community of like-minded individuals who share a common vision of preserving our planet. The brand is committed to creating clothing that is not only fashionable but also sustainable. They achieve this by utilizing fabrics that save water, transforming plastic waste into high-quality garments, and adopting paper packaging for their orders. Furthermore, TWOTHIRDS operates as a Climate Neutral brand, ensuring that their operations have minimal impact on the environment. Lutz shares the story of TWOTHIRDS' evolution, beginning in the Basque country and reaching new heights when the brand relocated to Barcelona. It was there that they pioneered the concept of pre-ordering, allowing them to produce garments based on customer demand and avoid overproduction. Lutz also discusses the challenges of working within the fashion industry without prior experience, the design process behind their collections, and the inspiration that fuels their brand's ethos. Throughout the conversation, Lutz emphasizes the importance of being a sustainable brand and their dedication to making positive change within the industry. He shares how setbacks have led them to adapt and find innovative solutions, driving them forward on their mission. Additionally, he provides insights into their growth plans for 2023, highlighting their focus on maintaining a personal touch, prioritizing craftsmanship, and continuing to create a ripple effect of positive change throughout the fashion industry. Tune in to this inspiring episode as Lutz Schwenke discusses the founding story of TWOTHIRDS, a brand that blends style, sustainability, and a deep love for the ocean. Discover their unique approach to fashion, their commitment to minimizing environmental impact, and their unwavering dedication to creating a more sustainable future. Get ready to be inspired by their journey, their values, and their vision for the gentleman surfer and beyond. Graphite Pro GRAPHITE is a platform for
Wed, December 14, 2022
Scott Lancaster, Founder of Emerton Scott / Stoic Inspired Jewellery
Emerton Scott is a British company driven by a love for quality and simplicity in design. They’re a socially aware brand which handcrafts unique necklaces inspired by stoicism to help tackle mental health. For every necklace purchased, a portion is contributed to a chosen charity in the mental health space to help support the 8 million yearly deaths attributed to mental health illnesses. In 2018 Emerton Scott founder, Scott Lancaster, asked his martial arts coach for book recommendations to strengthen his mindset. He was told to read The Obstacle Is the Way, by Ryan Holiday. After reading this first book on Stoicism, Scott began making his way through the rest of Holiday's books and then every other book he could get his hands on related to Stoic Philosophy. In this episode of the MenswearStyle Podcast we interview Scott Lancaster, Founder of stoic inspired jewellery brand Emerton Scott about the success of the brand's Kickstarter launch which became the fastest funded crowdfunding campaign ever. Our host Peter Brooker and Scott talk about how to launch a successful Kickstarter project, the unique idea behind the jewellery brand, the importance of packaging, stoic philosophy, design inspiration, and manufacturing. Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff. Support the show
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