Don't Kill the Messenger with Movie Research Expert Kevin Goetz
Don't Kill the Messenger, hosted by movie and entertainment research expert Kevin Goetz, brings his book Audienceology to life by sharing intimate conversations with some of the most prominent filmmakers in Hollywood. Kevin covers a broad range of topics including the business of movies, film history, breaking into the business, theater-going in the rise of streaming, audience test screening experiences, and much more. Host: Kevin GoetzProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, Nick Nunez, & Kari CampanoAudio Engineer: Gary ForbesProduced at DG Entertainment, Los Angeles CAMarketing Team: Kari Campano, Dax Ross, Daniel Gamino, & Ashton BrackettGuest Booking: Kari Campano & Kathy Manabat
S2025 E64 · Wed, April 02, 2025
Shane Black (Writer, Director) on Redefining Action Movies and Embracing Authenticity
Send Kevin a Text Message In this episode of Don't Kill the Messenger, host Kevin Goetz interviews Shane Black, one of Hollywood's highest-paid screenwriters, who redefined action films with witty dialogue, dark humor, and unforgettable characters. From Lethal Weapon to The Nice Guys , Kiss Kiss Bang Bang , and Iron Man 3 , Shane discusses his journey from a self-described "oddball" to a filmmaking powerhouse. Pittsburgh Roots and Early Influences (02:55) Born in Pittsburgh, Black shares how his father's printing business and bookshelf of detective novels sparked his love for "tough guy literature" that would later influence his writing style. Overcoming Personal Struggles (08:00) Black candidly discusses his battles with OCD and alcoholism. He reveals how he transformed these challenges into creative strengths and encourages others to "just lean into being weird." The Psychology Behind His Characters (12:04) Black explains how his characters often represent different aspects of his own psychology. He emphasizes that truly compelling writing comes from creating characters with authentic emotional DNA that resonates with the writer's own experiences. The Creation of Lethal Weapon (15:32) Black describes Lethal Weapon as "an urban western" with Mel Gibson's character representing "a Frankenstein kept in a cage" - a Vietnam veteran reviled by society but needed when violence intrudes on everyday life. Working with Hollywood Icons (27:13) Black shares insights about working with legends like Richard Donner, Tony Scott, Joel Silver, and Robert Downey Jr. From Writer to Director (40:06) Black explains his transition to directing to have more creative control over his work. Black adds that directing allows him to move beyond returning to the blank page and into a more collaborative aspect of filmmaking. Latest Project: Play Dirty (52:01) Black discusses working with Mark Wahlberg, and adapting Donald Westlake's Parker series for Amazon, calling Westlake "the king" among mystery writers and explaining his lifelong admiration for these stories he first read at age 12. Throughout the conversation, Black offers a masterclass on screenwriting in Hollywood. Black and Kevin Goetz discover numerous personal connections, creating an unusually intimate portrait of a filmmaker who transformed Hollywood's action genre. His journey from a bookish child to acclaimed filmmaker serves as proof that leaning into one's unique perspective can lead to extraordinary creative achievements. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes nex
S2025 E63 · Wed, March 19, 2025
Mike Medavoy (Legendary Agent, Producer, & Studio Executive) on an Extraordinary Hollywood Journey
Send Kevin a Text Message In this episode of Don't Kill the Messenger, host Kevin Goetz welcomes an industry titan-- film producer and studio executive Mike Medavoy. With a career spanning over five decades, Medavoy has been closely involved with over 300 feature films, with seven winning Best Picture Oscars. From agent to studio chief to producer, his remarkable journey from Shanghai to Hollywood has shaped some of cinema's most important films, including Rocky, One Flew Over the Cuckoo's Nest, Apocalypse Now, Platoon , and Silence of the Lambs . With characteristic humility and wisdom, Medavoy shares fascinating stories from his illustrious career. Early Life and Global Upbringing (03:12) Born in Shanghai in 1941 to Russian-Ukrainian Jewish parents, Medavoy moved to Chile in 1947 before settling in California, speaking Shanghai-nese, Russian, Spanish, and English. Breaking into Hollywood (07:40) After UCLA and the US Army Reserve, Medavoy started in Universal's mailroom in 1964, making industry friendships that became the foundation of his career. From Agent to Studio Executive (11:15) Medavoy recounts transitioning from talent agent to Senior VP of Production at United Artists, where his first major film was One Flew Over the Cuckoo's Nest . United Artists and an Unprecedented Oscar Run (16:26) At UA, Medavoy helped shepherd three consecutive Best Picture winners: One Flew Over the Cuckoo's Nest, Rocky , and Annie Hall . Formation of Orion Pictures (19:43) Medavoy discusses co-founding Orion Pictures, which produced classics like Amadeus, Platoon, and The Silence of the Lambs . Stories Behind the Classics (24:26) Fascinating behind-the-scenes stories about iconic films including Platoon, Terminator , and Apocalypse Now . Advice for the Next Generation (38:56) For emerging filmmakers, Medavoy recommends "The Story of Film" as essential viewing. Throughout this conversation, Medavoy reveals himself as not just an industry treasure but a thoughtful observer of both cinema and life. His journey from immigrant roots to Hollywood exemplifies the dream many pursue but few achieve. With remarkable candor, he discusses both triumphs and regrets, offering listeners a rare glimpse into the mind of someone who has truly shaped modern cinema while remaining, as Kevin notes, "a very charming and decent human being." If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger! Host: Kevin Goetz Guest: Mike Medavoy Producer: Kari Campano Writers: Kevin Goetz, Darlene Hayman, Nick Nunez, and Kari
S2025 E62 · Wed, March 05, 2025
Chris Landon (Writer, Director, Producer) on Growing Up in Hollywood & Creating "Feel-Good Horror"
Send Kevin a Text Message In this episode of Don't Kill the Messenger, host Kevin Goetz sits down with Chris Landon, the acclaimed writer, director, and producer known for films like Happy Death Day , Freaky , Disturbia , and most recently, Heart Eyes . Son of television legend Michael Landon, Chris has carved his own path in Hollywood, specializing in horror comedy or what he calls "feel-good horror." He candidly shares personal stories about his Hollywood upbringing, coming out, surviving kidney cancer, and the creative approaches that have defined his successful career. Growing Up as Michael Landon's Son (05:04) Landon discusses his childhood as the son of a famous father, his parents' divorce, and how his mother's sudden religious conversion impacted his youth. Facing Personal Challenges (10:56) Chris opens up about his father's untimely death from pancreatic cancer when Chris was just 16, and his own journey as a cancer survivor, sharing an important message about health vigilance. Early Film Influences and Career Beginnings (12:07) Landon talks about his early love for horror films, how watching his father's fulfillment at work influenced him, and his introduction to both horror and emotional films like Terms of Endearment . From Writer to Director's Jail (24:41) Chris details his path from writing Disturbia to joining the Paranormal Activity franchise after boldly speaking up in a meeting, his experience with residuals, and eventually facing "director's jail" after Scouts Guide to the Zombie Apocalypse . Breaking through with Happy Death Day (38:38) Landon shares the story of how he resurrected a shelved script called Half to Death that became Happy Death Day , a $5 million film that grossed around $150 million and revitalized his career. Learning from Test Screenings (43:17) Landon explains key insights gained from audience screenings, including respecting the audience's intelligence and never betraying the rules established in a film. Upcoming Film: Drop (46:48) Landon previews his new edge-of-your-seat thriller Drop (releasing April 11), calling it his "grown-up movie" and a modern-day Hitchcock thriller starring Meagan Fahy. Throughout the conversation, Chris Landon demonstrates his resilience, creative vision, and commitment to authentic storytelling. From navigating Hollywood as the son of a legend to creating his own distinct voice in the horror genre, his journey offers insights into filmmaking, audience engagement, and personal growth. If you enjoyed this episode, please leave us a review or connect on social media. Host: Kevin Goetz Gues
S2025 E61 · Wed, February 19, 2025
David Permut (Oscar® & Emmy® Nominated Producer) on Movie Maps, Making Movies That Matter, and Discovering New Talent
Send Kevin a Text Message In this episode of Don't Kill the Messenger, host Kevin Goetz sits down with acclaimed producer David Permut, the visionary behind films like Face/Off , Hacksaw Ridge (Academy Award nominee for Best Picture), Dragnet , and most recently, Rustin . His films have garnered multiple Academy Award nominations, and he is known for his exceptional ability to discover new talent and bring challenging stories to the screen. From selling star maps as a teenager to executive producing with Barack and Michelle Obama, Permut shares candid stories about his remarkable journey in Hollywood. Early Beginnings and Star Maps (02:15) Permut discusses his start as the publisher of Beverly Hills Map Company, selling maps to celebrity homes while meeting stars like Fred Astaire, Elvis Presley, and Katherine Hepburn. Learning from Bill Sargent (09:17) The producer shares how meeting promoter Bill Sargent led to his first major projects, including Give 'em Hell, Harry! starring James Whitmore. Richard Pryor Live in Concert (16:30) Permut reveals the story behind producing Richard Pryor's groundbreaking concert film, which grossed $32.5 million. Face/Off : From Shelf to Screen (24:33) Details the fascinating journey of acquiring Face/Off from Warner Brothers, investing his own money for the option, and bringing John Woo on board to direct what would become a major hit. The Making of Hacksaw Ridge (30:04) Permut talks about the 17-year journey to bring Desmond Doss's story to screen, culminating in six Oscar nominations and working with Mel Gibson. Rustin and Working with the Obamas (36:05) Permut discusses collaborating with Barack and Michelle Obama's Higher Ground Productions on Rustin and the importance of telling meaningful stories. Current Projects and Future Vision (41:27) The producer shares his excitement about discovering new talent and his upcoming projects, including Twinless with James Sweeney and Being Heumann , the story of disability rights activist Judy Heumann. Throughout this engaging conversation, David Permut embodies his own philosophy: "Die with your memories, not your dreams." From selling star maps to producing Oscar-nominated films, his journey demonstrates the power of passion and persistence in Hollywood. Whether creating blockbusters or meaningful dramas, Permut's enthusiasm for discovering new talent and telling important stories remains as strong as ever. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!
S2025 E60 · Wed, February 05, 2025
Elizabeth Gabler (President of Sony 3000 Pictures) on the Art of Book-to-Screen Movie Magic
Send Kevin a Text Message In this episode of Don't Kill the Messenger, host Kevin Goetz sits down with Elizabeth Gabler, known for transforming literary works into cinematic successes. From her early days as an agent's assistant to becoming president of Fox 2000 and now Sony 3000 Pictures, Gabler shares insights from her remarkable career developing hit films like Life of Pi, The Devil Wears Prada, Mrs. Doubtfire, Marley and Me , and Where the Crawdads Sing . Early Career and Love of Reading (01:43) Gabler discusses her background in English literature and unexpected entry into entertainment, influenced by her early love of reading and her mother's influence as a librarian. United Artists and Early Development (10:12) The conversation explores her time at United Artists, working with industry legends like Jerry Weintraub and Billy Wilder, and developing projects like Roadhouse and Presumed Innocent that would later become successful films. Mrs. Doubtfire Development (13:30) Gabler shares the fascinating story of bringing Mrs. Doubtfire to the screen, including working with Robin Williams and director Chris Columbus, and overcoming initial skepticism about the project. Cast Away and Production Innovation (23:22) Discussion of the unique production process of Cast Away , including Tom Hanks' physical transformation and Robert Zemeckis making an entire other film during the production break. Life of Pi Journey (29:43) Elizabeth offers a detailed look at the challenging journey to bring Life of Pi to the screen, including Ang Lee's involvement and the innovative technical approaches required. Devil Wears Prada Casting (36:48) The pair discuss the casting process for The Devil Wears Prada , including securing Meryl Streep and Anne Hathaway, and the discovery of Emily Blunt. Current Projects and Personal Life (46:20) Gabler discusses her current project Klara and the Sun with director Taika Waititi and stars Jenna Ortega and Amy Adams, while also touching on personal aspects including the recent loss of her husband Lee. This intimate conversation reveals not just the mechanics of bringing books to screen, but the passion, persistence, and vision required to create lasting cinema. Gabler's deep love for storytelling and family themes runs throughout her work and this discussion, offering insights into how personal values can shape professional success. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind-the-scenes next time on Don't Kill the Messenger! Host: Kevin Goetz <p
S2025 E59 · Wed, January 15, 2025
Brad Furman (Director/Producer/Writer) on his Journey from the Basketball Court to Film Sets
Send Kevin a Text Message In this episode of Don't Kill the Messenger, host Kevin Goetz welcomes director and producer Brad Furman, known for films like The Lincoln Lawyer, The Infiltrator, Runner Runner, The Take, and City of Lies . The episode opens with Furman reading a touching tribute letter he wrote after the passing of his friend, filmmaker John Singleton, setting the tone for an intimate conversation about perseverance, mentorship, and the evolution of his career. From Basketball to Film School (03:48) Furman shares his transition from college basketball at Emory to pursuing film at NYU's Tisch School of the Arts, discussing how his competitive sports background shaped his approach to filmmaking. Early Career and Notable Mentors (17:22) The conversation explores Furman's early career experiences, including working as Julia Roberts' assistant for three years, and learning from industry veterans like Cis Corman at Barbara Streisand's production company. A Family Affair with Shirley MacLaine (29:24) Furman discusses People Not Places , a project 12 years in the making that began with his mother Ellen Furman's screenplay specifically written for Shirley MacLaine. The film, starring MacLaine and Stephen Dorff, became Furman's "most beautiful experience" in filmmaking. City of Lies and Perseverance (33:05) Furman talks about getting City of Lies (starring Johnny Depp) released despite numerous obstacles, including corporate bankruptcies, the pandemic, and industry challenges. The Lincoln Lawyer Journey (37:33) Furman shares his regret about leaving Lakeshore Entertainment after the success of The Lincoln Lawyer. He reflects on lessons learned from working with Tom Rosenberg and the challenges of navigating studio politics. Current Projects (45:30) The episode concludes with Furman reflecting on his growth as both a filmmaker and father. He shares how his experiences have brought him to what he calls his "Michael Jordan years" - his prime as a filmmaker. From his early days making The Take with John Leguizamo, through the breakthrough success of The Lincoln Lawyer with Matthew McConaughey, to battling to release City of Lies with Johnny Depp, and now creating intimate character studies like People Not Places with Shirley MacLaine, Brad Furman’s career demonstrates remarkable range and resilience. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind-the-scenes next time on Don't Kill the Messenger! Host: Kevin Goetz Guest: Brad Furman Producer: Kari Campano Writers: Kevin Goetz, Darlene Hayma
S2025 E58 · Wed, January 01, 2025
Catherine Paura (Veteran Entertainment Strategist) on Transforming Movie Marketing and Audience Research
Send Kevin a Text Message In this episode of Don't Kill the Messenger, host Kevin Goetz sits down with his good friend, mentor, and colleague, Catherine Paura, a pioneering force in entertainment research who co-founded National Research Group (NRG) in 1977. As an accomplished entrepreneur, Paura helped establish the foundation for modern movie research and marketing. From her humble beginnings to becoming one of Hollywood's most influential research experts, Paura shares insights from her career. The episode is particularly special as it features a conversation between two longtime friends - Paura and Goetz have maintained a close personal and professional relationship spanning nearly 40 years. Apocalypse Now and Early Movie Research (12:13) Paura discusses how she and Joe Farrell transformed movie marketing from a distribution model to a marketing-centric approach, working with early adopters like Francis Ford Coppola on Apocalypse Now . Evolution of Movie Marketing (20:34) The conversation explores how the transition to television advertising and wide releases created the need for sophisticated marketing research. The Power of Messaging (35:03) Paura emphasizes the continued importance of messaging in modern marketing. The Future of the Movie Industry (39:10) Paura shares her vision for the industry's future, predicting a continued shrinking of theatrical audiences due to changing habits and generational shifts. The pair discuss how COVID-19 accelerated existing trends and the impact of evolving entertainment consumption patterns. Life Lessons and Personal Growth (42:03) In a touching moment, Paura reveals her biggest career lesson came from her dying friend, who told her: "When you're dying, you'll never wish that you had worked one more day." The Art of Coaching (47:53) Paura discusses her current role as a professional coach, explaining how she combined her experience with formal training to help others create their own success stories. Catherine Paura and Kevin Goetz's 40-year friendship weaves throughout the episode, from their first meeting where Paura was counting questionnaires on theater steps to sharing pivotal life moments, including the loss of loved ones. Their evolving relationship demonstrates how professional relationships in Hollywood can transcend business. Their candid conversation reveals not just the evolution of movie research, but the importance of mentorship, mutual respect, and showing up for each other when it matters most. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger! Host: Kevin Goetz Guest: Cathe
S2024 E57 · Wed, December 18, 2024
Brian Grazer (Oscar and Emmy-Winning Producer) on Curiosity, Creativity, and Human Connection
Send Kevin a Text Message In this episode of Don't Kill the Messenger, host Kevin Goetz interviews legendary producer Brian Grazer. As co-founder of Imagine Entertainment with Ron Howard, Grazer's films and television shows have earned 47 Oscar nominations and 242 Emmy nominations, with his movies grossing nearly $15 billion globally. Known for hits like A Beautiful Mind (which won him the Academy Award for Best Picture), Apollo 13 , and Friday Night Lights . During the conversation, Grazer opens up about the power of curiosity, the secret to his 40-year partnership with Ron Howard, and the magic of connecting with audiences through emotionally resonant storytelling. The Power of Curiosity (03:38) Grazer shares how he built his career through "curiosity conversations" with industry legends, discussing his unique approach to meeting and talking with influential figures. Finding Creative Purpose (10:59) Grazer reflects on how watching E.T. transformed his understanding of cinema's emotional impact, inspiring him to create films that elevate audiences. The Heart of Storytelling (13:13) The producer discusses his philosophy that stories are designed to ignite emotion, and how he seeks projects that allow characters to achieve emotional transformation. Grazer believes that his greatest successes come from connecting to the soul of the material instead of merely making "business" decisions. Building Imagine Entertainment (26:13) The producer discusses his 40-year partnership with Ron Howard, explaining how their contrasting personalities and aligned values created a perfect collaboration. Oscar Night Memories (29:42) Grazer shares his Academy Award experience, starting with a surprising admission about Apollo 13's loss years earlier, and how his Best Picture win for A Beautiful Mind was a moment of redemption. The Art of Human Connection (37:06) Grazer discusses his two books, explaining how "A Curious Mind" explores curiosity as an engine. He shares how his second book, "Face to Face: The Art of Human Connection," was inspired by a profound interaction with his housekeeper. Brian Grazer's remarkable career demonstrates the power of curiosity, emotional storytelling, and human connection in creating impactful entertainment. From his early days selling newspaper subscriptions to winning an Oscar for A Beautiful Mind , Grazer's journey exemplifies how maintaining humility, following one's instincts, and seeking deeper meaning in stories can lead to extraordinary success in Hollywood. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Mess
S2024 E56 · Wed, December 04, 2024
David Friendly (Academy Award-Nominated Producer and Former Journalist) on His Journey from Newsweek to Hollywood Success
Send Kevin a Text Message In this episode of Don't Kill the Messenger, host Kevin Goetz interviews David Friendly, whose remarkable career transition from journalism to film production led to an Academy Award nomination for Best Picture with Little Miss Sunshine . David worked with industry giants like Ron Howard and Brian Grazer before establishing himself as a successful producer. His producing credits include Courage Under Fire, Dr. Dolittle, Big Momma's House, Laws of Attraction , and the hit USA Network series Queen of the South . In this conversation, Friendly shares candid stories about his career transition, the making of Little Miss Sunshine , lessons learned from his mentors, and his perspective on an ever-changing industry. From Journalism to Hollywood: A Bold Career Change (06:12) David Friendly reflects on his nine-year journalism career at Newsweek and the LA Times, where his coverage of the entertainment industry sparked his desire to make movies. Backdraft and the Imagine Years (13:41) Friendly talks about discovering Backdraft , which became his first major success. This marked the beginning of a successful tenure that included projects like My Girl and Kindergarten Cop . Learning from Hollywood's Best (24:12) Friendly shares how Ron Howard and Brian Grazer's mentorship continues to influence his producing decisions years later, with their voices still guiding him through difficult situations. The Making of Little Miss Sunshine and an Oscar Nomination (32:02) Friendly discusses Little Miss Sunshine , assembling an outstanding ensemble cast including Steve Carell, and the thrill of receiving an Academy Award nomination for Best Picture. The Joy and Anxiety of Test Screenings (41:30) Friendly offers unique insight into a producer's perspective on audience test screenings, describing the intense anxiety of waiting for audience reactions. Producing in a Rapidly Changing Environment (45:24) Friendly emphasizes the importance of adapting to changing markets, as demonstrated by his successful venture into television with Queen of the South . Friendly's guiding philosophy of acceptance and gratitude offers wisdom for navigating a career in an ever-evolving business. Through all its iterations, from journalism to blockbuster films to streaming television, Friendly's career shows that success in Hollywood requires not just talent, but also the ability to learn from mentors, trust one's instincts, and the ability to adapt. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't
S2024 E55 · Wed, November 20, 2024
Gary Lucchesi (Veteran Producer, Studio Executive, and Former Agent) on Working with Talent and Successful Filmmaking
Send Kevin a Text Message In this episode of "Don't Kill the Messenger," host Kevin Goetz sits down with Gary Lucchesi, the acclaimed producer and former President of the Producer’s Guild of America. From his early days as a talent agent at William Morris to his tenure as President of Production at Paramount Pictures, Gary has been a driving force behind numerous hit films. As a producer, his credits include Primal Fear, Million Dollar Baby, The Lincoln Lawyer, and Runaway Bride, among many others. In this insightful conversation, Gary shares stories from his career, discussing the art of assembling the right talent, the power of test screenings, and his thoughts on the future of the film industry. From William Morris to Hollywood Heavyweight (07:41) Gary talks about his early days at the William Morris Agency and the lessons he learned from mentors like Stan Kamen. He shares stories about signing talent like Michelle Pfeiffer and Kevin Costner. The Paramount Years (17:45) Gary discusses his tenure as President of Production at Paramount Pictures, where he oversaw films like The Hunt for Red October and Fatal Attraction. Saving Fatal Attraction with a New Ending (21:25) Gary shares the story of how a focus group and audience test screening led to a major change in the ending of Fatal Attraction, turning it from a "bummer" into a box office hit. Producing Primal Fear and Discovering Edward Norton (28:21) Gary dives into the making of Primal Fear, discussing the casting process and how Edward Norton’s brilliant audition won him the career-launching role over other contenders like Leonardo DiCaprio. Million Dollar Baby and the Road to the Oscars (33:15) Gary shares the journey of making Million Dollar Baby, from the script's origins to Clint Eastwood's involvement to the film's Academy Award. Bringing Andrew Lloyd Weber to the Big Screen (37:08) Gary talks about his time working with Andrew Lloyd Weber and bringing musicals like Sunset Boulevard and Cats to the screen. The Shifting Landscape of the Film Industry (42:38) Kevin and Gary discuss the seismic changes in the film business. Gary shares his optimism about the next generation reinventing the industry. Gary Lucchesi brings his passion for producing, his keen eye for talent, and his deep understanding of the filmmaking process to this conversation with his friend, and host, Kevin Goetz. For anyone interested in the art and business of filmmaking, this episode offers a front-row seat to one of the industry's most accomplished and respected producers. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind-the-scenes next time on Don't Kill the Messenge
S2024 E54 · Wed, November 06, 2024
George Folsey Jr. (Veteran Film Editor & Producer) on Film Editing and the Art of the "Fix"
Send Kevin a Text Message (Interview recorded Aug 14, 2024 and released Nov 6, 2024. George Folsey Jr. died on December 29th, 2024 at the age of 85. Thank you, George, for all that you gave to this industry--you will be missed.) In this episode of "Don't Kill the Messenger," host Kevin Goetz sits down with George Folsey Jr., the legendary film editor and producer whose illustrious career spans over five decades. Folsey Jr. has collaborated with acclaimed directors like John Landis, Eli Roth, and Paul Feig and is known for his work on films including Trading Places , An American Werewolf in London , The Blues Brothers , and Michael Jackson's groundbreaking music video, Thriller . Growing Up in Hollywood's Golden Age (02:00) George recalls his childhood experiences at MGM Studios, including encounters with stars like Judy Garland, Mickey Rooney, and Esther Williams. Learning the Craft (05:36) George discusses his entry into film editing, starting at KABC and learning from mentor Henry Berman at MGM. The Making of Trading Places (10:07) The conversation turns to Trading Places , which George considers one of his favorite projects. He discusses the challenging relationship with producer Aaron Russo and filming in Philadelphia. The Twilight Zone Tragedy (11:53) George and Kevin discuss the tragic accident on The Twilight Zone set and its impact on George’s life and career. The Art of the "Fix" (15:42) George explains his approach to "fixing" troubled films, emphasizing the importance of collaboration rather than alienating the original filmmakers. The Animal House Experience (20:44) In a fascinating revelation about one of comedy's most beloved films, George discusses how Animal House was made without traditional test screenings. On Test Screenings and Audience Feedback (26:22) George strongly advocates for the test screening process, arguing that understanding audience reactions is crucial given the massive investments in both money and careers at stake. He demonstrates this philosophy in his work on Cheaper by the Dozen . Working with Michael Jackson on Thriller (37:18) George shares personal stories about working with Michael Jackson, including anecdotes about their time together during the editing of Thriller and family visits to Jackson's home. George Folsey Jr. offers a masterclass in film editing and production. His candid insights into working with directors like John Landis and Paul Feig, collaborating with Michael Jackson on Thriller , and helping shape classics like Trading Places
S2024 E53 · Wed, October 16, 2024
Susan Cartsonis (Veteran Producer & Former Studio Executive) on Filmmaking and Championing Women’s Stories
Send Kevin a Text Message In this episode of "Don't Kill the Messenger," host Kevin Goetz sits down with Susan Cartsonis, a renowned producer and former studio executive known for championing women's stories in Hollywood. From 20th Century Fox to independent producing, Susan has been behind hits like What Women Want, Where the Heart Is , Aquamarine, Sitting in Bars with Cake , and True Sprit . She shares her journey in the film industry, her passion for storytelling, and her commitment to bringing diverse perspectives to the screen. From Theater to Hollywood: Susan's Early Career (04:32) Susan recounts her transition from theater studies to the film industry, starting as a reader at 20th Century Fox in New York. Favorite Projects at Fox: A Legacy of Impactful Films (19:07) Susan reflects on some of her projects including Buffy the Vampire Slayer , Dying Young , working with Bette Midler on For the Boys , and with Jodie Foster on Nell . Going toe to toe with Barry Diller for Sleeping With the Enemy (24:17) Susan shares a memorable story about standing up to Barry Diller in a meeting, advocating for projects she believed in. The Birth of Home Alone (29:25) Susan reveals how her personal family experience helped convince executives to greenlight the beloved classic Home Alone . Producing What Women Want and Championing Women’s Stories (31:25) Susan discusses her involvement in producing What Women Want and her passion for supporting women filmmakers and telling stories from diverse perspectives, drawing inspiration from classic films like The Wizard of Oz . The Importance of Inclusion and Female Leadership (39:07) Kevin and Susan discuss the value of inclusive storytelling and advocate for more female leadership in Hollywood and beyond. Balancing Art and Audience in Filmmaking (47:40) Kevin and Susan discuss the delicate balance between honoring artistic vision and meeting audience expectations in film production. The Value of Audience Testing and Interpretation (53:44) Susan praises Kevin's ability to interpret audience feedback and find the "note beneath the note" in test screenings. Susan Cartsonis’ passion for women's voices and her experiences as both a studio executive and producer provide listeners with a unique perspective on the film industry. From her work on blockbusters like Nell and Buffy the Vampire Slayer to more recent projects like Carrie Pilby and Beastly , Susan's career highlights the power of storytelling and the importance of representation in cinema. If you enjoyed this episode, please leave
S2024 E52 · Wed, October 02, 2024
Spring Aspers (President of Sony Music Group, Grammy Nominated Executive) on Music Supervision and the Magic of Movie Soundtracks
Send Kevin a Text Message In this episode of "Don't Kill the Messenger," host Kevin Goetz sits down with Spring Aspers, the Grammy-nominated President of Sony Pictures Music Group. With a career spanning from intern to President, Spring has become a powerhouse in the film music industry. Her work on blockbuster soundtracks like Spider-Man: Into the Spider-Verse has earned her critical acclaim and a Grammy nod. As the executive behind numerous hit movie soundtracks and a champion for emerging artists, Spring shares her process for choosing music for a film’s soundtrack, and discusses the details of music supervision in film. From Bohemian Roots to Music Executive (03:43) Spring recounts her unconventional upbringing in New York's art scene and how it shaped her passion for music. The Anatomy of Film Soundtracks (07:54) Spring shares a breakdown of the various roles in film music, from coordinators to executives, and their responsibilities. The pair also discuss the copyright intricacies in film soundtracks. Emotional Resonance: Music in It Ends with Us (10:36) Kevin and Spring talk about her involvement with the film "It Ends With Us." They discuss how the music added emotional depth the story. The "Sunflower" Story and The Grammys (18:56) Spring discusses her involvement in the song "Sunflower" by Post Malone and Swae Lee for Spider-Man: Into the Spider-Verse and her Grammy nomination experience. She shares her thoughts on the importance of capturing the essence of a character through music and how "Sunflower" embodied the spirit of Miles Morales. The Art of Musical Matchmaking (27:20) Spring offers insights into her process of discovering artists and pairing the perfect music with film projects. She describes herself as a "musical matchmaker," always seeking to find the right sound that resonates with the heart of the story. Music in Filmmaking (31:39) Spring shares the challenges of integrating music into the filmmaking process and meeting tight deadlines. The Future of Music: AI and the Human Touch (33:52) Kevin and Spring discuss the role of AI in the music industry and the value of human creativity. Spring has an optimistic view, acknowledging AI's potential as a tool while emphasizing the enduring importance of human energy and creativity in music. Spring Aspers offers her insight on the intersection of music and film, emphasizing the importance of creativity and the power of music to enhance storytelling. Her passion for discovering new talent and creating memorable cinematic experiences shines throughout the conversation, providing listeners with valuable insights into the world of music in film. Host: Kevin Goetz Guest: Spring Aspers Produ
S2024 E51 · Wed, September 18, 2024
Paula Wagner and Rick Nicita (Hollywood Power Couple) on their Illustrious Careers as Agents and Producers
Send Kevin a Text Message In this episode of "Don't Kill the Messenger," host Kevin Goetz sits down with Hollywood power couple Paula Wagner and Rick Nicita. Wagner has worked in the top ranks of the entertainment industry as a talent agent, studio executive, and producer. She co-founded Cruise/Wagner Productions with Tom Cruise, producing blockbuster hits like the "Mission: Impossible" franchise. Nicita worked as a successful talent agent for 5 decades before turning to production and consultation. He is currently Chairman of the American Cinematheque. Together, Wagner and Nicita offer insight into cultivating some of the most successful careers in Hollywood. Early Careers and Transition to Becoming Agents (02:21) Paula Wagner shares her journey from actress to agent while Rick Nicita recounts his path from law school dropout to William Morris. The couple then talk about how they met. Hollywood Speed Round and the Art of Being an Agent (14:45) Rick talks about some famous clients including Kevin Costner and Nicole Kidman in a celebrity speed round, and the trio discuss negotiating deals, choosing the right projects, and the importance of building long-term relationships. Memorable Career Moments (28:04) Paula talks about her involvement with Tom Cruise in Rain Man and Born on the 4th of July , and Rick discusses shares his experiences with high profile clients. Cruise/Wagner Productions and United Artists (32:57) Paula discusses her partnership with Tom Cruise, and the pair share the challenges of reviving United Artists while navigating industry changes and economic crises. The Changing Landscape of Hollywood (40:00) The trio discuss stardom, and how it has changed over the years, delving into the challenges of creating new movie stars and the future of audience engagement and storytelling. Broadway and Beyond (48:00) Paula shares about her transition to Broadway producing and her upcoming projects High Noon , and The Others . The couple reflects on the art of balancing film and theater productions. Paula Wagner and Rick Nicita's careers offer a unique, insider perspective on the genesis of some of Hollywood’s biggest names. Wagner's journey from actress to top agent, then to successful film producer and now Broadway impresario, demonstrates her versatility and understanding of the creative process. Nicita's legacy as an agent and his transition to production and consulting highlight his expertise in talent management. Together, their experiences provide for a fascinating and inside look at how stars become stars. Host: Kevin Goetz Guest: Paula Wagner and Rick Nicita Producer: Kari Campano Writers: Kevin Goetz, Darlene Hayman, and Kari Campano Audio Engineer:
S2024 E50 · Wed, September 04, 2024
Ron Howard (Academy Award, Golden Globe, Emmy & Grammy Award-Winning Filmmaker) on His Legendary Career in Hollywood
Send Kevin a Text Message In this special 50th episode of Don't Kill the Messenger, host Kevin Goetz interviews one of Hollywood's most successful and versatile directors, Ron Howard. His extraordinary career spans over six decades, starting as a child actor including roles on The Andy Griffith Show and Happy Days before emerging as a director at the age of 23. Howard's directorial achievements include critical and commercial successes such as Splash, Cocoon, Parenthood, Apollo 13, A Beautiful Mind (for which he won the Academy Award for Best Director), Rush, Thirteen Lives , and the upcoming Eden . In this intimate conversation, Howard discusses his remarkable journey, his philosophy on maintaining artistic vision while always respecting the audience’s point of view, and his experiences working with some of Hollywood's biggest names. Early Career and Transition to Directing (02:49) Ron Howard discusses his journey from child actor to director, highlighting his experiences on The Andy Griffith Show and his transition from Happy Days to directing, including his early collaboration with Brian Grazer. Working with Bette Davis as a Young Director (20:00) Howard recounts his experience directing Bette Davis when he was 25, sharing the challenges and valuable lessons learned from working with the legendary actress. Ron's Approach to Filmmaking (28:22) The director explains his philosophy of creating an environment for actors to excel and his focus on understanding and communicating stories in line with audience expectations. Ron Howard on his Notable Films and Career Highlights (31:14) Howard reflects on his favorite projects and the diversity of his filmography. And the Oscar Goes to… (36:16) Ron Howard shares the emotional experience of winning Best Director for A Beautiful Mind , including an inside story about Mel Gibson presenting the award. Unexpected Projects: Directing Solo: A Star Wars Story (40:04) The filmmaker discusses taking on the Star Wars project under unique circumstances and his experience working in the iconic universe. Balancing Art and Audience (43:22) Ron Howard explains his approach to balancing artistic vision with audience expectations, emphasizing the importance of using audience feedback to inform creative decisions. Ron Howard's career is a testament to his enduring talent, adaptability, and passion for storytelling. From his early days as Opie on The Andy Griffith Show to winning an Oscar for A Beautiful Mind , Howard has consistently delivered compelling narratives across a wide variety of genres. His ability to balance artistic vision with audience expectations has resulted i
S2024 E49 · Wed, August 21, 2024
Cheryl Boone Isaacs (Veteran Marketing Executive & Former President of AMPAS) on Breaking Barriers and Fostering Diversity in Hollywood
Send Kevin a Text Message In this episode of Don't Kill the Messenger , host Kevin Goetz sits down with a trailblazing figure in the entertainment industry, Cheryl Boone Isaacs. As a public relations and marketing executive, Cheryl has worked on marketing campaigns for over 300 films, including Close Encounters of the Third Kind , Forrest Gump , and The King's Speech . As the first African American and first person of color to serve as president of the Academy of Motion Picture Arts and Sciences, Cheryl shares her experiences, insights, and the journey that led her to become a pivotal force for change in Hollywood. #OscarsSoWhite (02:44) Kevin and Cheryl discuss the #OscarsSoWhite movement, Cheryl’s role as president of The Academy, and her quest to implement inclusion initiatives. Lessons Learned Early (09:02) Cheryl talks about some good advice the stuck with her through the years – you don’t know enough to ask the right questions. Early Career and Hollywood Journey (20:33) Cheryl and Kevin discuss Cheryl’s background, growing up in Springfield, Massachusetts, her brother, Ashley Boone, and his influence on her career in Hollywood. Personal Experiences in the Industry (27:45) Cheryl shares some challenges she faced as an African American woman in Hollywood along with memorable moments from her publicity career including her first job working on Close Encounters of the Third Kind . Notable African American Figures in Hollywood (34:01) Kevin asks Cheryl for her quick takes on influential individuals like Spike Lee, Ava DuVernay, and others. Teaching and Mentoring the Next Generation (38:53) Cheryl shares her approach to educating film students and the importance of understanding filmmaking as a collaborative process. The Future of Hollywood and Diversity (40:55) Cheryl offers insights on the progress made and challenges ahead along with the importance of collaborative voices in the creative process. Throughout her career, Cheryl Boone Isaacs has broken barriers. From her start in marketing, to her role as president of The Academy of Motion Picture Arts and Sciences, and continuing with her current position of guiding future filmmakers at the Sidney Poitier New American Film School, Boone Isaacs offers valuable lessons for those entering the film world, reinforcing the importance of diversity, collaboration, and perseverance in Hollywood. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger! Host: Kevin Goetz Guest: Cheryl Boone Isaacs Producer: Kari Campano Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
S2024 E48 · Wed, August 07, 2024
Will Speck and Josh Gordon (Writers, Directors, Producers) on Mastering Movies, TV, and Commercials as a Creative Duo
Send Kevin a Text Message In this episode of Don't Kill the Messenger , host Kevin Goetz interviews the directing, producing, and writing team of Will Speck and Josh Gordon. This talented duo has made their mark across various media, directing feature films such as Blades of Glory, Office Christmas Party , and Lyle, Lyle, Crocodile . They've also created iconic commercials, including the Geico caveman and gecko campaigns, and ventured into television with their animated series Hit-Monkey on Hulu. The pair discusses their journey from film school to becoming successful filmmakers, their experiences with test screenings, and insights into their creative process across different mediums. Film School and an Early Partnership (02:00) The pair share how they met in NYU film school and started collaborating. The discussion turns to their first jobs in the industry and their transition from New York to Los Angeles. Blades of Glory and an Intense Audience Screening (9:41) Kevin asks Will and Josh about the making of Blades of Glory and their first test screening experience. “Even a Caveman can do it” -- Commercial Work (20:37) The pair discuss their work on famous commercials like the Geico caveman and gecko commercials, and how commercial work has influenced their filmmaking. Recent Projects and Creative Growth (30:41) Josh and Will share details about their animated series Hit Monkey on Hulu and their reflections on making the musical film Lyle, Lyle, Crocodile . Career Reflections and Advice to Young Filmmakers (32:09) Josh shares his proudest achievement: an impactful PSA on organ donation and Will discusses the importance of their partnership. Upcoming Projects and Industry Outlook (41:00) The pair share their thoughts on the future of the film industry and discuss their upcoming projects, including an adaptation of "The Wedding People" with Nicole Holofcener. Will Speck and Josh Gordon offer a unique perspective on navigating the film industry as a writing, directing, and producing duo. Their experience across different mediums - from commercials to feature films to streaming content - demonstrates the value of maintaining a varied portfolio of work while continually pushing creative boundaries and nurturing a productive partnership. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger! Host: Kevin Goetz Guests: Will Speck and Josh Gordon Producer: Kari Campano Writers: Kevin Goetz, Darlene Hayman, and Kari Campano Audio Engineer: Gary Forbes (DG Entertainment) For more information about Will
S2024 E47 · Wed, July 17, 2024
DeVon Franklin (Producer, Bestselling Author, & Former Studio Executive) on Faith, Film, & Finding Success in Hollywood
Send Kevin a Text Message In this episode of Don't Kill the Messenger , Kevin Goetz sits down with DeVon Franklin, film and TV producer, bestselling author, motivational speaker, and former studio executive. Franklin is known for his work on inspirational films such as Breakthrough, Miracles from Heaven, and Flamin' Hot, as well as the BET series Kingdom Business . With a unique blend of faith, business savvy, and creative vision, Franklin has bridged the gap between mainstream entertainment and faith-based content. The conversation explores Franklin's journey in the entertainment industry, his approach to faith-based filmmaking, and his insights on what makes a successful movie. DeVon's Background (02:10) Kevin and DeVon discuss DeVon’s values and background in spirituality, and how his upbringing, family, and early influences shaped his views. Early Career and Overbrook Entertainment (11:03) Franklin talks about his internship experiences and work with Will Smith's production company, Overbrook entertainment, and the lessons he learned from working with high-profile talent. Transition to Studio Executive (16:57) Franklin shares his studio experiences at MGM and later Sony Pictures where he rose to become a senior executive. Faith-Based Filmmaking (23:49) Kevin and DeVon discuss what defines a faith-based film, and the pair analyze successful projects like Miracles from Heaven and Heaven is for Real . The talk turns to challenges and opportunities in the faith-based market. Understanding the Audience (34:08) Franklin touches on his approach to marketing faith-based films and the importance of knowing your audience as well as tailoring strategies for reaching both faith-based and mainstream audiences. Current Projects and Working with Tyler Perry (36:05) Franklin shares details on his upcoming film Relationship Goals . He discusses his partnership with Tyler Perry for Netflix. Lessons from Past Projects (41:39) Kevin and DeVon discuss DeVon’s animated film, The Star, and its performance which leads to reflections on learning from both successes and challenges in the industry. DeVon Franklin's journey in Hollywood serves as a testament to the power of combining faith, business acumen, and a deep understanding of audiences. Throughout the conversation, Franklin offers insights into the nuances of faith-based filmmaking, the importance of marketing strategies, and the evolving landscape of entertainment. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger! Host: Kevin Goetz Guest: DeVon Frank
S2024 E46 · Wed, July 03, 2024
Sharon Stone Part 2 of 2 (Award-Winning Actress, Activist, & Painter) on Her Hollywood Journey
Send Kevin a Text Message In Part 2 of this 2-part episode of "Don't Kill the Messenger," host Kevin Goetz sits down with the iconic Sharon Stone to discuss her journey through Hollywood, her experiences with fame, and her philanthropic endeavors. Stone shares personal stories about her rise to stardom, her approach to acting and producing, and lessons she has learned along the way. Basic Instinct (00:53) With the premiere of Basic Instinct at Cannes, Sharon Stone went from being a working actress to an international movie star. She discusses her experience at the Cannes Film Festival and describes the fan reaction and her sudden rise to fame. Navigating Fame (08:57) Sharon talks about preparing for red carpet events, and Kevin shares a story about what it was like to accompany Sharon in Cannes. Mentors in Hollywood (13:45) Sharon discusses the guidance she received from established actresses like Faye Dunaway, Shirley MacLaine, Diane Cannon, Angie Dickinson, and others who helped her with advice on the realities of fame. Producing and Casting Instincts (17:38) Sharon talks about her role in producing The Mighty . Kevin and Sharon discuss her eye for recognizing promising actors like Russell Crowe and Leonardo DiCaprio. Philanthropy and AIDS Advocacy (27:36) Sharon shares the origins of her involvement with amfAR and discusses the personal and professional impact of her advocacy work. Stone's commitment to AIDS advocacy showcases her willingness to use her platform for meaningful change, even at a potential cost to her career. Balancing Career and Authenticity (34:56) Sharon addresses misconceptions about being "difficult" in the industry and emphasizes her professionalism and work ethic on set. Parenting and Personal Growth (39:08) Sharon reflects on the challenges and rewards of being a parent and discusses the impact of parenthood on her personal development. In Part Two of this two-part interview, Sharon reveals the depth of her character beyond her silver screen persona. From her candid reflections on fame to her commitment to philanthropy, Stone shows how she uses her platform for good. Her friendship with Kevin Goetz adds a personal touch to the conversation. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger! Host: Kevin Goetz Guest: Sharon Stone Producer: Kari Campano Writers: Kevin Goetz, Darlene Hayman, and Kari Campano Audio Engineer: Gary Forbes (DG Entertainment) For more information about Sharon Stone: Wikipedia: https://en.wikipedia.org/
S2024 E45 · Wed, June 19, 2024
Sharon Stone Part 1 of 2 (Award-Winning Actress, Activist, & Painter) on Her Hollywood Journey
Send Kevin a Text Message In this episode of "Don't Kill the Messenger," Kevin Goetz sits down with his longtime friend, the legendary actress Sharon Stone. Sharon shares intimate stories about her upbringing, her journey into modeling and acting, and the challenges she has faced in the entertainment industry. Humble Beginnings (2:00) Sharon discusses her upbringing in the small farming community of Meadville, Pennsylvania, where her family struggled financially. A Painful Childhood Lesson (9:12) Sharon shares a painful childhood memory of being slapped by a popular girl in school, drawing parallels to the challenges she has faced in Hollywood. Kevin describes it as trying to “slap the different out of you,” and praises Sharon for persevering while opening herself up to criticism and ridicule. The Craft of Acting (12:13) Sharon and Kevin discuss her approach to acting and her preference for working with directors like Martin Scorcese in Casino , Paul Verhoeven in Basic Instinct , and Albert Brooks in The Muse , who prioritize the craft over ego. She stresses that she has never accepted a role solely for the money, always prioritizing the quality of the work. Fair Compensation (15:56) Sharon discusses the pay disparity between male and female actors in Hollywood, advocating for fair compensation. She highlights the importance of knowing her worth in the overall value of her films. The Magic of Movies (18:22) Sharon and Kevin talk about the importance of the moviegoing experience and the need for studio executives to understand the emotional connection people have with films. She stresses the significance of creating movies with emotional intelligence that evoke powerful emotions. From Small-Town Beauty Queen to Model (20:29) Sharon recounts her journey into modeling, starting with her participation in the Miss Crawford County pageant and her encounter with Muhammad Ali. Working with Woody Allen and James Caan (25:39) Sharon shares her experience getting her start as an extra on Woody Allen's Stardust Memories and how her part was expanded after impressing the director and cinematographer. She also discusses her instant rapport with James Caan on the set of a Claude Lelouch film. In Part One of this two-part interview, Sharon Stone opens up about her journey from being a studious, small-town girl to a Hollywood icon through talent, perseverance, and commitment to her craft. Through this candid conversation with her close friend, Kevin Goetz, listeners gain an intimate look at the person behind the persona. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time
S2024 E44 · Thu, June 06, 2024
McG (Acclaimed Director & Producer) on Directing Hollywood Blockbusters and the Power of Audience Research
Send Kevin a Text Message In this episode of "Don't Kill the Messenger," Kevin Goetz sits down with director and producer, Joseph McGinty Nichol, better known as McG. They discuss McG's journey in the entertainment industry, starting with music videos and leading to his directorial debut with Charlie's Angels , which had, at the time, the highest-grossing opening weekend for a directorial debut. Through his production company, Wonderland Sound and Vision, McG has overseen the production of films and television shows such as Terminator Salvation , This Means War , We Are Marshall, and Family Switch along with The OC , and Turner and Hooch for television. In this personal conversation, McG also touches on his struggles with agoraphobia, and the importance of audience feedback in the filmmaking process. First Time Director with a Huge Budget (1:39) McG shares his experience directing his first full-length feature film, Charlie's Angels , how Drew Barrymore helped him get the job, and how he nearly got fired multiple times due to the studio's concerns about the film's direction. Living with Agoraphobia and Panic Attacks (9:51) McG opens up about his struggles with agoraphobia, how it affected his career, including being fired from Superman Returns , and his path to live with the challenge. Music Videos and Style in Filmmaking (21:49) Kevin and McG discuss how music videos have influenced filmmakers like McG, Spike Jonze, Michael Bay, and David Fincher, helping them develop unique styles and voices in the industry. The Secret to Success: Audience Testing (24:08) McG reveals one of his secrets to success: working with Kevin Goetz and his audience testing process, which has helped him improve his films and connect with viewers. Incorporating Audience Feedback on We Are Marshall (29:48) McG recalls a specific audience feedback moment that led to a significant change in We Are Marshall , highlighting the importance of listening to, learning from, and respecting the audience. Mentors and Influences (36:37) McG discusses his primary filmmaking influences, including Alfred Hitchcock and Quentin Tarantino. Kevin Goetz and McG explore the director's journey in the entertainment industry, his personal struggles, and the importance of audience feedback in the filmmaking process. The interview highlights the unique bond between the filmmaker and the audience researcher, showcasing how their collaboration can elevate a film's success. The pair close by discussing McG’s upcoming projects, Way of the Warrior Kid and Uglies . If you enjoyed this episode, please leave us a review or connect on social media. We look forward to b
S2024 E43 · Wed, May 15, 2024
Greg Foster (Former CEO of IMAX Entertainment, Industry Consultant) on Transforming IMAX, Working with Hollywood Legends, and the Future of Cinema
Send Kevin a Text Message In this episode of "Don't Kill the Messenger," Kevin Goetz sits down with Greg Foster, former CEO of IMAX Entertainment and current owner of the entertainment and media consulting firm, Foster + Crew. Foster grew up immersed in the world of Hollywood, with a father who was a successful film producer. This early exposure to the industry laid the foundation for Foster's career. From his childhood memories of rubbing elbows with Hollywood royalty, to his pivotal role in the evolution of IMAX, to his more recent experiences as a sought-after consultant, Foster shares insider stories along with a unique perspective on the business of moviemaking and the cinematic experience. Growing up in Hollywood and a memorable encounter with Mel Brooks (3:09) Foster discusses his upbringing in Beverly Hills and the influence of his father, David Foster, a successful film producer, on his career path. He recounts a memorable experience early in his career at MGM/UA, where he delivered test screening results to Mel Brooks for the movie Spaceballs . Steve McQueen, Ali MacGraw, and Greg’s Father (16:12) Foster shares a story about his father's involvement in the production of The Getaway , starring Steve McQueen and Ali MacGraw, and the confrontation that ensued when MacGraw's then-husband, Robert Evans, discovered the affair between the two stars. Apollo 13 and the evolution of IMAX (22:22) The pair discuss the transformation of IMAX to a premier movie experience. IMAX's 2002 re-release partnership with Apollo 13, originally produced in 1995 by Academy Award winner Brian Grazer and directed by Oscar winner Ron Howard, marked a turning point for the company. It was the first Hollywood movie to be digitally remastered using IMAX DMR technology, showcasing IMAX's ability to enhance the emotional experience of a film. Christopher Nolan and Batman Begins (29:15) Kevin and Greg talk about the critical role of Warner Bros. and Christopher Nolan in the growth of IMAX, particularly with the release of Batman Begins and The Dark Knight . Consulting with Foster + Crew (38:47) Greg shares insights into his consulting firm, Foster + Crew, and the various services he provides to his clients in the entertainment industry. The future of cinema in the streaming era (44:11) Kevin and Greg touch on the impact of streaming on the theatrical experience and the future of cinema, post COVID, Barbenheimer and the 2023 Hollywood strikes. From his early days at MGM/UA to his pivotal role in transforming IMAX into a global cinematic powerhouse, Foster's stories offer a fascinating glimpse into the evolving landscape of the film industry. Foster remains optimistic about the future of moviegoing, particularly
S2024 E42 · Wed, May 01, 2024
Bill Block (Veteran Agent, Producer & Studio Head) on Audience Research, Film Financing, and the Impact of AI
Send Kevin a Text Message In this episode of "Don't Kill the Messenger," entertainment research expert Kevin Goetz engages in an insightful conversation with Bill Block, a renowned agent, executive producer, and former studio head. As a producer, Block played a pivotal role in the groundbreaking success of The Blair Witch Project. Block’s other films include the Oscar-nominated The Holdovers, Bad Moms , the critically acclaimed Fury , and the upcoming film Here starring Tom Hanks and Robin Wright. The pair delve into Block's remarkable career, the critical role of audience research in filmmaking, and the potential impact of artificial intelligence on the entertainment industry. Bill Block's background and early career (1:47) Bill shares his journey from starting as a secretary at the Irv Schechter agency to becoming a successful agent then moving on to form Artisan Entertainment. The acquisition of Live Entertainment and the success of The Blair Witch Project (7:12) Block shares the story behind the acquisition and distribution of The Blair Witch Project , a groundbreaking film that defied traditional marketing strategies and became a massive success. Using audience research to make decisions on the Halloween franchise reboot (15:37) Kevin and Bill discuss how audience research played a crucial role in the decision-making process for the Halloween franchise reboot. Navigating the complexities of film financing (24:37) Kevin and Bill discuss the financial deals behind Oliver Stone’s W., Bad Moms , and Jason Statham action films. Bill's insights on packaging and financing independent films (35:39) Block discusses the importance of attaching talent, securing presales, and finding the right equity partners to fill the financing gap. Block touches on films he has been involved with like Bad Moms, Fury , and Guy Ritchie’s The Gentleman . The potential impact of AI on the entertainment industry (41:19) Bill and Kevin explore the rapidly advancing world of artificial intelligence and its potential to disrupt the entertainment industry. Bill Block's extensive experience, combining financial expertise with respect for the audience, makes him an invaluable voice in the entertainment industry. His insights into the evolving landscape of film financing, distribution, and the integration of artificial intelligence demonstrate his ability to navigate the complexities of the business. His stories and observations, shared in this engaging conversation with Kevin, offer a fascinating glimpse into the future of filmmaking. If you enjoyed this episode, please leave us a review or connect on social media. Next Guest:
S2024 E41 · Wed, April 17, 2024
Carol Baum (Veteran Studio Executive and Producer) on the Art of Creative Producing
Send Kevin a Text Message (Recorded December 2023) In this episode of "Don't Kill the Messenger," host Kevin Goetz sits down with veteran producer Carol Baum, whose impressive career includes working with Hollywood icons such as Dolly Parton, Barbara Streisand, Robert De Niro, Zendaya, and Steve Martin. Carol shares stories and insights from her decades in the film industry, discussing her work on memorable films like "Father of the Bride," "The Good Girl," "Dead Ringers," and "Flyaway Home." She also shares candid experiences as a studio executive at Fox and Lorimar, where she developed classic films like "Officer and a Gentleman" and "The Dead Zone." With the recent release of her book, "Creative Producing," Carol provides a wealth of knowledge for aspiring filmmakers and industry professionals. Carol’s Early Career and Education (07:42) Carol discusses her early career, how a girl from South Orange, New Jersey with no Hollywood connections landed a job in publishing at Bantam Books, where she discovered "The Autobiography of Malcolm X" and how she went on to produce classic movies. Studio Executive Roles (24:28) As a studio executive, Carol worked with Jon Peters' company, where she learned the importance of a positive work environment. She then moved on to Fox, working under Joe Wizan, and experienced a culture shift when Larry Gordon and Scott Rudin joined the studio. At Lorimar, Carol developed classic films such as "An Officer and a Gentleman" and "The Dead Zone." Father of the Bride, Buffy the Vampire Slayer, and Sandollar Productions (30:17) Carol shares stories of working with Sandy Gallin and Dolly Parton at Sandollar Productions where she produced successful films like "Father of the Bride" and "Buffy the Vampire Slayer" while collaborating with Howard Rosenman. Creative Producing (38:10) Carol discusses her book, Creative Producing, where she emphasizes the importance of the development process and working closely with writers to refine scripts and make them better. Working with Stars Like Barbara Streisand, Steve Martin, and a Young Zendaya (42:53) Carol shares her love for actors and their role in getting projects made. She considers Anthony Hopkins one of the greatest living actors and recounts her experiences working with Barbara Streisand, Steve Martin, and a young Zendaya. Carol Baum's love for movies shines through and shows why she is so valuable to the film industry. Her willingness to share her experiences and lessons in this episode as well as in her book, Creative Producing, are sure to inspire and guide countless filmmakers If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messe
S2024 E40 · Thu, April 04, 2024
Melva Benoit (Veteran Entertainment Researcher/Strategist) on the Intersection of Television, Audience Research, and Marketing
Send Kevin a Text Message In this episode of "Don't Kill the Messenger," host Kevin Goetz sits down with Melva Benoit, founder and president of the Marian Dupree Group. A trailblazer in research and consumer insights, Benoit has held senior executive positions in major media companies including Viacom, Disney, Turner, NBC Universal, and Fox. Together, they delve into her rich background in television market research, discussing her unique insights and experiences in the entertainment industry. Benoit's Early Career (06:01) Growing up in Houston, Texas, Benoit developed a love for television and aspired to be in charge of Saturday morning cartoons. She attended Howard University and began her career in research at King World, eventually moving to Cartoon Network and Comedy Central. The Role of Research in Television (09:55) Benoit explains the three main functions of research within media institutions: keeping the lights on, taking requests, and anticipating stakeholders' needs. She emphasizes the importance of research teams contributing to meetings even when there isn't a direct need for research. Analyzing Successful TV Shows – Seinfeld, Friends, and South Park (20:08) Benoit discusses the testing and success of shows like Seinfeld (20:08), Friends (23:57), and South Park (40:26). She highlights the importance of understanding how audiences learn to watch and relate to characters in television shows. The Changing Landscape of Media (27:47) The pair discuss the importance of the audience and the challenges of targeted advertising and the need for a more nuanced approach to understanding audiences. Reframing Audience Measurement (29:20) Goetz and Benoit discuss a new way of looking at marketing to consumers, focusing on shared attitudes, behaviors, and values rather than solely relying on demographic information. They emphasize the importance of reaching diverse audiences and the need for the advertising industry to adapt to this new way of thinking. Melva Benoit's insights into the world of television market research shed light on the complex relationship between content creators, audiences, and advertisers. By advocating for a more nuanced understanding of entertainment consumers and embracing the changing media landscape, Benoit and Goetz offer a unique vision for the future of the industry. This engaging conversation highlights the importance of adaptability, creativity, and audience-centric thinking in the changing media landscape. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger! Host: Kevin Goetz Guest: Melva Benoit Producer: Kari Campano Writers: Kevin Goetz, Darlene H
S2024 E39 · Wed, March 20, 2024
Colleen Camp (Actress and Producer) on Longevity as a Hollywood Chameleon
Send Kevin a Text Message Host and entertainment research expert Kevin Goetz sits down with the multi-talented Colleen Camp. With a career spanning 6 decades in acting and over 2 decades in producing, Colleen is a true force in the entertainment industry. She has graced the screen in over 150 roles, including memorable performances in films like Clue, Die Hard with a Vengeance, Wayne's World, Election, and American Hustle. As a producer, Colleen has helped bring over 25 titles to life, showcasing her passion and dedication to the craft of filmmaking. Current Projects and Cinema Landscape (1:40) Colleen discusses her recent producing projects, including the films At the Gates and Day of the Fight, and the challenges of distribution in the current landscape. The Art of Character Development (16:21) Kevin and Colleen explore the significance of rhythm and accents in defining characters, drawing upon examples from Colleen's diverse acting roles. They discuss how these elements contribute to the authenticity and depth of a performance, allowing actors to fully embody their characters and captivate audiences. Lessons from Legendary Directors (11:28) Colleen shares lessons learned from collaborating with renowned directors such as Peter Bogdanovich, Francis Ford Coppola, Jonathan Lynn, and David O. Russell. She reflects on the insights gained from working with these industry giants, emphasizing the importance of adaptability, trust, and creative synergy between actors and directors. Navigating Nudity in Film (32:30) The conversation touches on Colleen's experience portraying a Playboy bunny in the iconic film Apocalypse Now. She candidly discusses her thoughts on nudity in film, the challenges faced by actors in such roles, and the evolution of attitudes towards on-screen intimacy over the years. Standout Films of the Awards Season (54:13) Kevin and Colleen engage in a lively discussion about the standout films from the current awards season, with a particular focus on The Holdovers and Oppenheimer. Supporting Emerging Talent (59:41) Colleen emphasizes the importance of supporting emerging filmmakers and the need for diverse, quality films to be distributed and celebrated. She stresses the significance of nurturing new voices in the industry and the role that established professionals can play in mentoring and advocating for up-and-coming talent. Colleen Camp's passion for the entertainment industry shines through in this engaging conversation. Her ability to transform as an actress and her commitment to producing meaningful films make her a true treasure in the world of cinema. As an advocate for emerging talent and a believer in the power of the theatrical experience, Colleen continues to make a significant impact on the
S2024 E38 · Wed, March 06, 2024
Nick Stoller (Director, Screenwriter) on Crafting Comedy Gold
Send Kevin a Text Message Host and entertainment research expert Kevin Goetz sits down with talented screenwriter and director Nick Stoller. With a remarkable portfolio that includes hit comedy films like Forgetting Sarah Marshall, Get Him to the Greek, Neighbors, Bros, and the upcoming You’re Cordially Invited, Stoller provides a fascinating behind-the-scenes look at his creative process, his journey in the entertainment industry, and the invaluable role of audience research in shaping his critically acclaimed projects. Nick Stoller's background and early influences (5:57) Nick discusses his background and early influences, including growing up in Miami, attending boarding school in New Hampshire, and finding his passion for comedy writing at Harvard. Pitching ideas to Judd Apatow and landing a job on "Undeclared" (11:33) The pivotal moment when Judd Apatow hired Stoller for the show "Undeclared" based on his ability to pitch relatable college experiences that resonated with Apatow's comedic sensibilities. The screening process for "Forgetting Sarah Marshall" and lessons learned (15:19) Stoller delves into the screening process for "Forgetting Sarah Marshall" and the invaluable lessons he learned about audience preferences, particularly their aversion to overtly sad characters and their love for characters in denial. Collaborating with actors like Jason Segel and Rose Byrne (24:03) Stoller talks about working with talented actors like Jason Segel and Rose Byrne, and the unique comedic talents each brings to a project. Advice on cutting scenes and prioritizing the story over individual jokes (29:30) Kevin and Nick offer insightful advice on cutting scenes and prioritizing the overall story arc over individual jokes, even highly comedic ones, if they undermine character development or audience engagement. The reshoots for "Get Him to the Greek" and the importance of point of view (33:38) Nick talks about his love of reshoots, and how the audience feedback led him to change the beginning of Get Him to the Greek. Preparing for the first day of shooting with Will Ferrell and Reese Witherspoon (41:24) Stoller discusses his preparation process before the first day of shooting with stars like Will Ferrell and Reese Witherspoon, emphasizing the importance of rehearsals and collaborative exploration. Throughout the engaging conversation, Nick Stoller's passion for storytelling, his respect for the audience, and his collaborative approach shine through. From his beginnings as a writer to his current success as a director, Stoller's journey is a testament to the power of perseverance, creativity, and a deep understanding of human emotions. If you enjoyed this episode, please leave us a review or connect on so
S2024 E37 · Thu, February 22, 2024
Eli Roth (Director, Screenwriter, Producer, Actor) on his Unique Directorial Vision and Testing the Limits in Horror
Send Kevin a Text Message Kevin Goetz sits down with acclaimed filmmaker Eli Roth. Eli burst onto the scene in 2002 with his indie horror hit Cabin Fever and cemented his reputation with the extremely profitable Hostel films. Known for his intense horror style and flair for marketing, Eli has built a hugely successful directing career. His latest film, the holiday slasher Thanksgiving, was released last year by Sony Pictures and he is currently working on a science fiction action comedy film, Borderlands, scheduled to be released this summer. Kevin and Eli have worked closely together using test screenings to hone Eli's movies. Their rapport is on full display as they delve deep into Eli's creative process, his career ups and downs, and the vital role testing feedback plays in the final films you see in theaters. Kevin and Eli Discuss Eli's Upbringing and Early Interest in Filmmaking (3:20) Eli became interested in film at a young age after seeing movies like Pinocchio, Star Wars, and Alien. He started making short films as a kid with help from a mentor. By age 11 he was making animated shorts, stop-motion films, and horror movies with his brothers and friends. Cabin Fever and Eli's Initial Resistance to Testing (27:09) Cabin Fever initially tested terribly but went on to be very profitable. Eli learned to analyze test data for what works rather than just looking at scores. Eli's Experience Working His Way Up in the Film Industry (31:42) Eli talks about his odd jobs in the film industry while writing scripts, including as an extra, a set production assistant, and Howard Stern's assistant on Private Parts. Working with Quentin Tarantino and Making the Hostel Films (37:12) Quentin Tarantino mentored Eli on Hostel, helping him add more realism and unexpected details. Eli discusses testing multiple endings for Hostel. Thanksgiving Test Screenings and Editing (42:15) Eli details his experience testing Thanksgiving and learning from audience feedback to hone the right tone, pacing, and violence level. He trimmed 15 minutes after the first test screening based on feedback. Eli says he has come to value test screening input thanks to insights from Kevin. Eli on the Power of Test Screenings (54:19) Eli thanks Kevin for helping filmmakers understand how to read test screening data and what audiences want. He advises filmmakers to listen to test feedback even if they don't agree. This fascinating conversation gives rare insight into Eli Roth's unique directorial vision and his journey to becoming one of Hollywood's most successful horror filmmakers. Eli's passion for the genre and gift for understanding audiences have been instrumental in crafting crowd-pleasing terror. His embrace of the test screening process, utili
S2024 E36 · Wed, February 07, 2024
Ben Mankiewicz (Host of Turner Classic Movies) on Cinema Classics & Growing Up in a Legendary Family
Send Kevin a Text Message Join Kevin Goetz as he welcomes the host of Turner Classic Movies, Ben Mankiewicz. As a member of the illustrious Mankiewicz family, Ben provides a unique insider perspective, from delightful stories about his early life surrounded by Hollywood royalty to the privileges and expectations that come with having a famous name. He also shares colorful anecdotes about his father, who spurned the movie business in favor of making an impact through politics and public service. Throughout the episode, Ben brings his deep passion for film to life, offering thoughtful analysis and critiques on everything from beloved classics like Casablanca to defining what makes a movie truly great. His joy and encyclopedic knowledge when discussing cinema is infectious. Ben's Family Legacy and Getting into Columbia (2:42) Ben talks about his family's long history at Columbia and getting rejected initially despite his famous relatives. Ben’s Father Spurning Hollywood for Public Service (8:08) Ben recounts his father Frank Mankiewicz's remarkable transition from Hollywood entertainment lawyer to a member of the Peace Corps in Peru. He further elaborates on his father's notable career milestones, which encompassed serving as Robert F. Kennedy's press secretary and spearheading George McGovern's campaign. Following His Own Path (9:15) Ben compares his interests to his father's drive to make a difference rather than join the movie business. Behind the Scenes of Turner Classic Movies (12:08) Ben describes auditioning for TCM and having long discussions about movies, playing to his strengths. Ben says seeing The Barefoot Contessa on TCM right after his audition felt like a good omen he'd get the job because it was a Mankiewicz movie. Ben's Takes on Classic Films (20:53) Ben argues audiences over time, not just critics, determine what becomes a classic film based on emotional impact. Ben names Paths of Glory and Casablanca as his favorites for their emotional resonance. On the Waterfront and the Problem with Kazan (33:47) Ben expresses admiration for On the Waterfront , acknowledging its brilliance and emotional depth, particularly praising Eva Marie Saint's performance. However, he expresses disdain for Elia Kazan's decision to name names during the McCarthy era. Mank and the Family Name (41:36) Ben talks about being a Mankiewicz, and describes being incredibly moved by the 2020 biographical drama film Mank directed by David Fincher capturing Ben's grandfather Herman's spirit. Whether you're a longtime TCM fan or simply love hearing little-known details about Hollywood history straight from the source, this podcast is a must-listen. If you enjoyed th
S2024 E35 · Wed, January 17, 2024
Hawk Koch (Veteran Producer and Former AMPAS & PGA President) On His Extraordinary Hollywood Career And Working With Icons
Send Kevin a Text Message Kevin Goetz is joined by veteran Hollywood producer Hawk Koch. With over 50 years in the movie business, Koch has countless stories to share from his prolific career working on classic films like Chinatown, Marathon Man, Heaven Can Wait , and Wayne's World . He offers a rare insider's perspective on working with icons like Clark Gable, Ingrid Bergman, Jimmy Stewart, Jackie Gleason, and Barbra Streisand. Koch also provides wisdom on key lessons he's learned about the importance of telling the truth, taking care of people in the industry, and establishing your own identity. What’s in a Name? (6:49) Koch talks about changing his name at age 50 when he was bar mitzvahed, taking on the nickname "Hawk" to establish his own identity apart from his famous father, producer Howard W. Koch. Riding Horses with Clark Gable (17:28) Koch reminisces about getting his first horseback ride from Clark Gable as a young boy on a movie set. He describes feeling Gable's warmth and humanity in that brief interaction. Working with Legends (20:25) Koch shares his experience working with and being intimidated by classic actors like Jimmy Stewart and Ingrid Bergman early in his career. Icon Lightning Round (24:01) Kevin asks Hawk to give his quick impressions of industry figures he's worked with like Roman Polanski, Warren Beatty, Faye Dunaway, and Barbara Streisand. Getting His Start in Music (28:11) Hawk discusses how he got his start working in music, touring with The Dave Clark Five and getting to watch recording sessions with Frank Sinatra. Taking Care of “Family” (33:43) Koch talks about his dedication to the Motion Picture and Television Fund, taking care of people in the entertainment industry. He shares why it is important to him. Taming Faye Dunaway’s Hair (35:33) Koch tells a funny story about shooting Chinatown and director Roman Polanski pulling Faye Dunaway's hair out when it kept sticking up in a shot. Best Advice Ever Received (38:05) Koch stresses the importance of telling the truth in the movie business and not trying to mislead people. Tune in as Hawk Koch shares stories that capture the golden era of Hollywood history through his interactions with legends on set and off. But beyond the celebrity anecdotes, his emphasis on truth, care for others, and finding one's path contain valuable lessons for those both inside and outside the entertainment world. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger! Host: Kevin Goetz Guest: Hawk Koch Producer: Kari Campano Writers: Ke
S2023 E34 · Wed, January 03, 2024
Nicole Brown (President of TriStar Pictures) on Creative Collaboration, Movie Test Screenings, & Keeping Audiences Engaged
Send Kevin a Text Message Kevin is joined by the President of TriStar Pictures, Nicole Brown Join host Kevin Goetz as he engages Nicole Brown in a conversation about her career evolution from child actor to President of TriStar Pictures. Tracing her early acting jobs to producing and executive roles, Brown imparts thoughtful wisdom on creative collaboration, test screenings, and keeping audiences engaged. She shares insights on balancing bold artistic visions with commercial success, studio involvement, and the importance of innovation. From her experiences shepherding original films like The Woman King , Baby Driver , and A Beautiful Day in the Neighborhood , Brown offers revelations on what goes into crafting compelling films. She also has advice for emerging talent looking to push the industry forward. Early Life and Career (4:23) Brown describes getting bitten by the acting bug as a child growing up in Culver City, California. She began booking commercials and roles in shows she watched on TV. She reflects on how quickly acting went from an extracurricular activity to a central part of her young life. Transition to Producing (6:05) When Brown attended Columbia University, she began realizing that she derived more joy from facilitating creative projects behind the scenes than being on camera. Internship with Marc Platt (11:08) After college, Brown landed a career-changing summer internship with powerhouse producer Marc Platt. She sat in on his meetings at a major studio and soaked up his openness to ideas. Insights on Studio-Filmmaker Collaboration (19:24) Brown stresses that every film requires a different type of creative dance between the studio and the director. She notes that the studio's level of involvement often depends on the director's proven track record and the film's genre. The Origin Story of The Woman King (25:16) Brown traces how the idea for The Woman King originated when Viola Davis approached her eager to play a fierce African general leading an elite female army. Elements of Successful Theatrical Films in a Changing Landscape (31:19) Brown believes today's films require a sense of spectacle, urgency, and relevance that makes audiences eager to experience them immediately on the big screen. The Power of Test Screenings (36:28) Brown values seeing real audiences experience a film during test screenings. Beyond just the questionnaire data, she learns a great deal from the crowd's audible reactions and body language. Advice to Emerging Talent (40:21) Brown urges the next generation to fully immerse themselves in cinematic history and all forms of storytelling. But she also challenges them to then throw out the rulebook and bring
S2023 E33 · Wed, December 20, 2023
Marc Evans (Former Paramount Chief & Producer) on the Triumphs and Mistakes of Making Some of Hollywood's Biggest Blockbusters
Send Kevin a Text Message Kevin is joined by producer and former head of Paramount Pictures, Marc Evans Marc Evans is a highly respected studio executive with over 25 years of experience in the film industry. Evans worked his way up in Hollywood, becoming President of the Motion Picture Group at Paramount Pictures. In this role, Evans oversaw the creative development and production of major blockbuster films like Mission: Impossible , Transformers , and Star Trek franchises. He has worked closely with top directors including J.J. Abrams, Michael Bay, David Fincher, and Martin Scorsese. Evans provides unique insights into greenlighting films and shares some behind-the-scenes stories of mistakes and triumphs during his studio tenure. After leaving Paramount, Evans founded his own production company Marc Evans Productions which has already scored hits with Netflix's The Mother starring Jennifer Lopez, and action movie The Old Guard . The value of chaos (3:08) Kevin and Marc recall what could have been a disastrous experience of his audience being canceled for a test screening of a major studio film. Early days at Paramount Pictures (5:43) Marc talks about his early days at Paramount working as an assistant for producer Julia Chasman and executive Nick Wexler, and working with legendary producer Laura Ziskin on the first Spider-Man films. Giving blockbusters heart (12:52) Marc shares what screenwriter Alvin Sargent told him about "the pleasure of making something big good" in regards to blockbuster franchise films. Reshooting World War Z (22:59) Marc and Kevin discuss what went wrong with the original cut of World War Z and why they had to redo 40 minutes of the film, and how the resulting film resonated better with audiences. Baywatch and Monster Trucks (25:25) Marc shares why the Baywatch movie failed to connect with audiences. The pair then discuss how Monster Trucks might have worked better as a smaller family film rather than pushing it as a major tentpole release. Marc Evans Productions (31:54) Marc discusses his recent production successes including The Mother starring Jennifer Lopez, The Old Guard starring Charlize Theron, and Instant Family starring Mark Wahlberg and Rose Byrne. He shares that the common theme in these movies is a strong emotional core. Marc Evans has worked on some of the biggest Hollywood blockbusters of the last 20 years. His candid perspectives on succeeding - and occasionally stumbling - reveal thoughtful lessons for creating films that truly resonate with audiences. Evans believes in always staying connected to the emotional core in every project. If you en
S2023 E32 · Wed, December 06, 2023
Steve Carr (Acclaimed Comedy Director, Writer, & Producer) on His Career, Making People Laugh, and Comedy Challenges Today
Send Kevin a Text Message Kevin is joined by prolific comedy director, writer, and producer, Steve Carr Go behind the laughs with comedy director Steve Carr as he joins host Kevin Goetz for a lively and enlightening conversation. With hit movies like Paul Blart: Mall Cop , Daddy Day Care , and Dr. Dolittle 2 under his belt, Steve has mastered the art of crafting crowd-pleasing and enduring comedies. In this episode, you'll gain insight into Steve's journey from directing hip-hop videos in the 90s to directing comedic blockbusters. Steve also offers thoughtful perspectives on the state of comedy films today. Movies as comfort food (3:57) Steve shares a story about John Travolta, and Kevin and Steve discuss how movies like Paul Blart, Mall Cop can be like “chicken soup for the soul.” Nerves and laughs for Next Friday (09:42) Steve recounts the magical experience of hearing audiences roar with laughter at his first feature film comedy Next Friday . The state of comedy (19:46) Steve and Kevin give their opinions on why big-screen comedies are struggling lately. A change in focus (21:57) Steve shares how he's pivoting to writing more original scripts and producing in light of changes in the comedy landscape. Producing vs. directing (24:08) Steve details his experience independently producing a gritty, low-budget film and the lessons learned. Comedic influences (26:16) Steve lists his biggest comedic influences growing up, including Mel Brooks, The Odd Couple, and "Police Squad." Tune in for a fascinating conversation as Steve Carr shares tales from decades in Hollywood that reveal both the exhilaration of making people laugh and the challenges facing the genre today. Through it all, Steve retains his authentic humor and commitment to quality comedy with heart. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger! Host: Kevin Goetz Guest: Steve Carr Producer: Kari Campano Writers: Kevin Goetz, Darlene Hayman, and Kari Campano For more information about Steve Carr: Web: https://www.stevecarrdirector.com/ Wikipedia: https://en.wikipedia.org/wiki/Steve_Carr IMDB: https://www.imdb.com/name/nm0139867/ For more information about Kevin Goetz: Website: www.KevinGoetz360.com Audienceology Book: <a href='https://www.simonandschuster.com/books/Audience-ology/Kevin-G
S2023 E31 · Wed, November 15, 2023
Terry Press (Entertainment Marketing Veteran & Former CBS Films Chief) on Movie Marketing & Crafting Successful Campaigns
Send Kevin a Text Message Kevin is joined by award-winning entertainment marketing executive and former CBS Films President, Terry Press Terry Press has held top marketing positions at studios like Disney, DreamWorks, and CBS Films. She's known for her brilliant campaigns for films like American Beauty , Gladiator , Shrek , and many more. In this conversation, we get an insider's peek at Terry's approach to movie marketing and what makes a film truly resonate with audiences. We also hear fun behind-the-scenes stories about working with talents like Steven Spielberg, Sam Mendes, and David Fincher. Early Years and Love of Old Hollywood (2:47) Terry shares how her love of classic Hollywood films was fostered by her parents at a young age. Emotional Storytelling and The Sound of Music (9:07) She explains why movies like The Sound of Music and American Beauty were so successful - they touched on universal human emotions and experiences. Behind the Scenes of Testing American Beauty (18:43) We get behind-the-scenes insight into testing American Beauty and why Terry knew it would connect despite mediocre audience testing scores. Marketing Gladiator to Appeal to Women (22:05) Terry explains how she strategized marketing Gladiator and its appeal to women based on the protagonist's family tragedy. Handling Creative Conflicts (25:46) Terry comments about periodic conflicting ideas between filmmakers and studio marketing executives regarding the creation of movie trailers. Candid Takes on Industry Legends (38:10) Terry gives her candid, rapid-fire takes on industry legends like Steven Spielberg, Sam Mendes, Jeffrey Katzenberg, and more. Shyness Behind a Tough Exterior (50:07) In a vulnerable moment, Terry reveals most don't know she's quite shy, despite her perceived tough exterior. Tune in for a fascinating conversation as Terry Press provides wisdom from film marketing insights to stories about Hollywood legends to her unique personal perspective. Terry is driven by a genuine passion for great movies and storytelling, and she understands how to craft campaigns that don’t just sell films but reveal their deeper essence and meaning. It’s no wonder Terry is so respected by giants like Spielberg and Katzenberg. Her marketing mastery, authenticity, and humanity shine through in this chat. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations
S2023 E30 · Wed, November 01, 2023
Will Gluck (Director/Producer/Writer) on Directing Hit Comedies & Audience Reactions.
Send Kevin a Text Message Kevin is joined by director, writer, and producer Will Gluck to discuss crafting comedy on screen and the intricacies of the testing process. Will Gluck has had an impressive career directing hit comedies like Easy A , Friends with Benefits , the Annie remake, and the Peter Rabbit films. He's also been behind popular TV shows such as The Michael J. Fox Show . In this candid, and often hilarious conversation, Will discusses his journey from TV writer to film director, his process on set, experiences testing movies with audiences, and thoughts on the state of romantic comedies in theaters. Will brings a valuable perspective as an audience-focused director who constantly shapes his films based on feedback. So, whether you're a film buff or just love a good laugh, this conversation with Golden Globe-nominated Will Gluck is a must-listen! Thoughts on Comedy, Improvising, and Reworking Scenes (3:25) Will talks about why he gravitated to comedy, his thoughts on improvising, and why he loves to rework scenes. Catching a Break in Hollywood (8:39) Will shares a hilarious story of how being a terrible driver for the head of a production company led to him getting his first writing job. Transitioning to Feature Films and Involving Family in Films Like Easy A, Annie, and Peter Rabbit (16:46) Kevin and Will discuss Gluck's filmography including Easy A, Friends with Benefits, Annie, and the Peter Rabbit films. Will explains why he chose to make the movies he did, and the important role his family played in those decisions. Gluck's upcoming movie Anyone But You starring Glen Powell and Sydney Sweeney (25:14) The pair discuss why chemistry between leads is crucial for romantic comedies, and Will talks about casting his new film, Anyone but You. Working with Tom Rothman and Sony (27:09) Gluck discusses his long history working with Sony Pictures and executive Tom Rothman. Film Focus Group Feedback and Evaluation (35:00) Gluck asks Kevin about screen testing and evaluating audiences. Kevin discusses his commitment to neutral, unbiased test screening reports, and they talk about how even great films get some bad feedback. Tune in for a fascinating insider's look at the world of test screenings, and Will's experiences in both film and TV. Make sure to check out Will’s upcoming romantic comedy Anyone But You , starring Glen Powell and Sydney Sweeney. It offers a glimmer of hope for the struggling genre. Thanks as always to you, our listeners, for joining us on this journey exploring audience research and testing in Hollywood. If you enjoyed this episode, please leave us a review or connect on s
S2023 E29 · Wed, October 18, 2023
Robbie Brenner (Mattel Films President & Producer) on Audience Testing of "Barbie" Movie & More!
Send Kevin a Text Message Kevin is joined by Academy Award-nominated producer and President of Mattel Films, Robbie Brenner who helped reinvent Barbie and create a contemporary movie classic. Robbie produced the record-breaking blockbuster movie Barbie and has had an illustrious career making acclaimed films including Dallas Buyers Club, for which she was nominated for an Academy Award for Best Picture and that went on to win three Academy Awards. We'll hear Robbie's insider stories of how Barbie went from an idea that seemed destined to fail to the biggest comedy hit in years. She also shares her war stories guiding Barbie through development and testing, while creating the bold creative vision needed to reinvent an iconic brand by bringing on director Greta Gerwig at the suggestion of Margot Robbie. Robbie Brenner also shares her vision for Mattel Films and insight into her upcoming projects. Getting Barbie Off the Ground (8:00) Robbie shares the early development process for Barbie , and why Kevin initially thought it would fail. The High Heel and the Birkenstock (12:16) How Greta Gerwig and Noah Baumbach got attached to the project and shifted the tone. Behind-the-scenes stories from test screenings of Barbie (18:18) Kevin and Robbie share stories from the early screenings of Barbie, and the changes that were made to the film. Convincing Mattel (25:44) Robbie explains how she had to convince the Barbie brand team to "get comfortable with being uncomfortable" during the filmmaking process. Polly Pocket, Hot Wheels, and Barney (35:46) Robbie discusses the future slate of films based on Mattel brands, including Hot Wheels, Barney, and more. She shares the big Hollywood names attached to the projects; people like J.J. Abrams, Lena Dunham, and Daniel Kaluuya. The Cultural Significance of Barbie (38:33) Robbie explains how Barbie substantively unpacks cultural issues, beyond just being commercially appealing. Taking Risks (42:25) Robbie talks about having conviction as a filmmaker to take bold risks, even if you "fail miserably.” Tune in for an entertaining glimpse behind the scenes of a contemporary classic in the making. Robbie brings an infectious energy as she shares anecdotes that capture the importance of conviction and the power of meaningful storytelling in producing great films. Robbie has an innate sense for compelling stories, a passion for telling them authentically, and the talent relationships and tenacity to get films made. Her insights into utilizing audience research to craft satisfying endings, grabbing viewer attention early, and leaning into a filmmaker's unique voice reveal why she's been behind so many memorable m
S2023 E28 · Wed, October 04, 2023
Todd Black & Jason Blumenthal (Prolific Producers) on Filmmaking, Development, and Audience Testing!
Send Kevin a Text Message Kevin is joined by the acclaimed producing team Todd Black and Jason Blumenthal, who give rare insights into their creative process and share lessons learned from decades of successful filmmaking. In this episode, Kevin Goetz sits down with two of the most prolific, decorated, and respected producers in the business - Todd Black and Jason Blumenthal. As partners at Escape Artists, Jason and Todd have produced an incredible array of award-winning films spanning over 20 years. From critical and commercial hits like The Pursuit of Happyness , The Equalizer franchise, Seven Pounds , and Being the Ricardos , they have cultivated a reputation for making character-driven films with soul and meaning. Jason Blumenthal’s Superpower [05:05] Jason believes his superpower is being able to "create something from nothing" when developing film ideas. Landing Denzel Washington for The Equalizer franchise [10:59] After years of relationship building, Todd and Jason landed Denzel for The Equalizer by paying for the rights themselves and developing the script extensively before showing him. The importance of character-driven movies [24:30] Todd emphasizes having likable characters that audiences connect with as the key ingredient for successful films. Nerves before every test screening [28:38] Both Todd and Jason discuss their intense anxiety and physical symptoms before every test screening. Despite the nerves, the trio discuss how important the test screening process has been for the success of their films. Memorable test screening moments that shaped their films [31:56] To illustrate how important it is to listen to the audience, the producing pair discusses how cutting a love story from Equalizer 3 significantly improved test scores. Will Smith's insight on why endings matter most to audiences [43:13] After a test screening of The Pursuit of Happyness , Will Smith surprised the audience and gave Jason a valuable piece of advice about the importance of a good ending. Tune in to hear Jason Blumenthal and Todd Black offer invaluable insights into producing in this wide-ranging conversation with host Kevin Goetz. The pair explain their creative ethos, share how test screenings have shaped their films, and recall sage advice received over their decades-long careers. Their passion for the test screening process illustrates a deep commitment to the audience above all else. With candor and humor, Jason and Todd impart hard-won lessons about the importance of likable characters, owning mistakes, and maintaining integrity in Hollywood. Their openness provides a rare look inside the art and craft of great producing. Host: Kevin Goetz G
S2023 E27 · Wed, September 20, 2023
Antoine Fuqua (Acclaimed Director & Producer) on his Extraordinary Path, Filmmaking, Audience Testing, & More
Send Kevin a Text Message Kevin is joined by acclaimed filmmaker, Antoine Fuqua. Antoine Fuqua, director and producer, is known for his work on the films Training Day, The Magnificent Seven , and The Equalizer . Kevin Goetz sits down with renowned Hollywood director Antoine Fuqua. They discuss Fuqua's extraordinary path from the tough streets of Pittsburgh to directing blockbusters and working with some of the greatest actors of our time. Fuqua opens up about his encounter with gun violence at age 15, which shaped his artistic style and pursuit of cinematic realism. He shares behind-the-scenes stories about working with Denzel Washington in Training Day , the value he gleans from test screenings, and his upcoming Michael Jackson biopic. Fuqua also provides insight into his intense focus on actors, self-criticism, and mission to keep evolving as a director who can capture the human condition under pressure. Childhood Shooting (2:26) Fuqua recalls being randomly shot at age 15 while running an errand in Pittsburgh. The traumatic event gave him a visceral sense of violence and mortality. He remembers the shooting like a vivid movie scene engraved in his mind. Acting Process (11:34) Fuqua explains his deep reverence for actors. Fuqua believes in giving actors space to use their own creative process and not interfering in their "magic." “In the Moment Filmmaking” with Denzel Washington (14:18) Fuqua shares a story from Training Day when he was so absorbed watching Denzel Washington and Ethan Hawke improvise in character that he forgot to call "cut." He stresses filmmakers must sometimes "get out of their own way" and just feel unscripted moments unfold. Test Screenings (16:48) The pair discuss test screenings, and Fuqua shares that even though he is tortured by the test screening process, he considers it a blessing. Fuqua discusses his love for the audience and how the feedback exposes blind spots and forces him to see the film through their eyes. Michael Jackson Biopic (21:56) Fuqua reveals details on his upcoming Michael Jackson biography produced by Graham King. He was drawn to the project by Jackson's global impact and complicated life. Fuqua aims to look beyond tabloid headlines to capture the man underneath. Men Under Pressure (27:24) Fuqua discusses men under pressure, a major theme in his filmmaking, and how he is drawn to telling stories about people making tough choices that test their morals and define their character. Tune in for a fascinating discussion that provides rare insight into the mindset of visionary director Antoine Fuqua. From his rough upbringing to directing actors like Denzel Washington, Ethan Hawke, Will Smith
S2023 E26 · Thu, September 07, 2023
Evgeny Afineevsky (Documentary Director & Producer) on Raising Awareness of Global Issues Through Film & Driving Positive Change
Send Kevin a Text Message Kevin is joined by Oscar and Emmy Nominated Director and Producer, Evgeny Afineevsky. Evgeny Afineevsky, Oscar-Nominated Documentary Filmmaker Kevin Goetz is joined by acclaimed documentary filmmaker Evgeny Afineevsky. The pair discuss Afineevsky’s unlikely journey from childhood in the Soviet Union and Israel to becoming an Oscar-nominated director. Afineevsky shares behind-the-scenes stories about making powerful documentaries like Cries from Syria , Winter on Fire, which turned the world’s attention to the rising conflict in Ukraine, and Francesco , which offered him rare access to Pope Francis. He also provides insight into his filmmaking philosophy and drive to create documentaries that educate, inspire action, and work as tools for positive change in the world. From the former Soviet Union to Israel and an early mentor in Menahem Golan (01:41) Starting from his childhood fascination with filmmaking in the Soviet Union, Evgeny describes seeing rare foreign movies in Russia during the 1980s, like Gone with the Wind, that offered a glimpse outside the USSR. After moving to Israel, Afineevsky recounts meeting Menahem Golan and coming to Hollywood in the 1990s. Oscar nomination for Winter on Fire and meeting Volodymyr Zelenskyy (15:35) The pair discuss Evgeny’s transition to highly impactful documentaries like the Oscar-nominated Winter on Fire and how Afineevsky first met Volodymyr Zelenskyy in 2016, years before he became the president of Ukraine. Documentaries and PTSD (23:02) Afineevsky describes the risks he took to make his documentaries, and how the effects of making these films in war zones caused him to develop PTSD. A close relationship with Pope Francis (23:41) Afineevsky shares how he developed a close bond with Pope Francis and how he gained unprecedented access to him for the documentary Francesco . Afineevsky describes Francis becoming godfather to his son and their personal friendship. Making movies that matter (34:58) The pair discuss parenthood and how having a child motivated Afineevsky to make movies that can change the world. Upcoming projects (40:52) Afineevsky talks about his most recent documentary about Ukraine’s fight for freedom, Freedom on Fire. He also mentions potential upcoming projects, including one about Ukrainian children abducted by Russia. Tune in to hear this compelling interview with acclaimed documentary director Evgeny Afineevsky, which provides an intimate glimpse into his inspiring life journey, from gaining unprecedented access to Pope Francis for Francesco to making Oscar-nominated films like Winter on Fire . Afineevsky offers wisdom on documentary filmmak
S2023 E25 · Wed, August 16, 2023
Peter Bart (Legendary Studio Executive, Producer, & Journalist) on Shaping Modern Hollywood
Send Kevin a Text Message Kevin is joined by Hollywood journalist and studio executive, Peter Bart. Peter Bart, Journalist and Hollywood Executive Over an influential career spanning over 50 years, Peter Bart has played a key role in shaping modern Hollywood. He began as a journalist at The New York Times before becoming a studio executive at Paramount in the late 1960s and 70s, overseeing movies like The Godfather , Rosemary’s Baby , and Chinatown . He later served as Editor-in-Chief of Variety for nearly 30 years. Today, Bart continues to be a prominent voice through his writing for Deadline . With his vast experience and perspective, Bart remains a living legend in the world of movies. Early career in journalism (05:16) Peter shares how he got his start in journalism by asking outrageous questions. The New York Times sent Bart to Hollywood to cover the rise of TV, but he was drawn to the fascinating economics of the movie business. Getting Into the Movie Business (08:15) Bart became friends with Bob Evans, who brought him to Paramount as head of production despite no film experience. They reinvented the studio by making artistic, character-driven films based on novels vs big-budget spectacles. Reinventing Hollywood (13:09) Bart bought rights to novels and quality scripts like The Godfather . He shares how he wanted to make it an art film, but its popularity pushed the studio to make it more commercial. Bart shares how he and Evans often made movies without studio oversight in order to take creative risks on movies like Rosemary’s Baby, Paper Moon, and Harold and Maude . Drama with Frank Sinatra (22:43) Peter shares a behind-the-scenes story from Rosemary’s Baby . Director Roman Polanski’s demanding style angered Frank Sinatra, husband of the film's star Mia Farrow. Returning to Journalism with Variety (27:01) Bart shares that after 18 years making films, he wanted to tell the story of Hollywood’s shifts - filmmaker power transitioning to dealmakers/businessmen running studios. The Future of Theatrical Films (43:09) Kevin and Peter discuss the value of the theatrical experience. As the way people watch movies is changing, Bart believes audience energy hugely enhances films. He shares how the new generation is losing out by only streaming at home. Tune in to hear Peter Bart share invaluable insights from his legendary career spanning studio executive leadership and entertainment. He provides a unique window into the reinvention of Hollywood in the 1960s and 70s, greenlighting seminal films like The Godfather . Peter makes an impassioned case for retaining the irreplaceable theatrical experience.
S2023 E24 · Wed, August 02, 2023
David Madden (Emmy-Winning Producer and Studio Executive) on Filmmaking, Major Industry Shifts, and his Pioneering New Role
Send Kevin a Text Message Kevin is joined by David Madden, Emmy-winning producer and studio executive. David Madden, Producer Kevin Goetz is joined by acclaimed entertainment executive David Madden. David has had a fantastic career spanning over four decades in the film, television, and streaming industry. He's been on the front lines developing and overseeing some of the most acclaimed shows of our time. He has successfully produced movies like Runaway Bride , The Hand That Rocks the Cradle , and Save the Last Dance . As president of Fox Broadcasting and AMC Studios, David helped shepherd iconic series, including The Shield , The Walking Dead, Better Call Saul, and The Americans . Currently, David is head of global entertainment for Wattpad WEBTOON Studios, an innovative division of Wattpad WEBTOON built around discovering undiscovered writers and creators on its online storytelling platforms, then turning their work into movies, shows, and animated projects. Early Career at Fox (06:55) David talks about getting his start in the early 1980s as a script reader at Fox after months of unsuccessfully trying to get a job there. He learned the importance of giving constructive feedback on scripts rather than being snarky and dismissive. Rising Through the Ranks (13:53) W orking his way up at Fox, David discusses collaborating with producer Robert Cort on films like Romancing the Stone . He gained insights into developing scripts and making movies more marketable. David shares his experience moving to Paramount as an executive in the mid-1980s, overseeing major box office hits like Fatal Attraction and The Untouchables . The Sopranos and Embracing Prestige Television (18:04) David explains having an "aha moment" watching The Sopranos , realizing television could offer the same depth and sophistication as feature films. This led him to pivot his career to focus on premium cable series. Hits Across Cable Networks (19:50) As an executive, David helped develop acclaimed and award-winning shows, including The Shield at FX, The Americans , The Walking Dead , and Better Call Saul . Running Programming (21:57) David discusses serving as President of Programming at both Fox Broadcasting and AMC Networks. At Fox, he oversaw the meteoric success of Empire . Wattpad WEBTOON Studios (27:32) David details his current role leading content for Wattpad WEBTOON Studios, which discovers creators on its online storytelling platforms and turns their IP into entertainment properties. David explains how Wattpad operates, with over 90 million users worldwide uploading hundreds of millions of stories.<br
S2023 E23 · Wed, July 19, 2023
John Davis (Prolific Producer & Entrepreneur) on Filmmaking, the Art of Negotiation, and Perseverance
Send Kevin a Text Message Kevin is joined by John Davis, prolific producer and founder of Davis Entertainment. John Davis, Producer, Entrepreneur, and Founder of Davis Entertainment Kevin Goetz is joined by John Davis, a renowned producer and the founder of Davis Entertainment. This powerhouse production company has left an indelible mark on the film and television industry. With an impressive list of credits to his name, Davis has consistently delivered captivating projects that have resonated with audiences worldwide. From high-octane action blockbusters like Predator, I, Robot, and The Man from U.N.C.L.E. to heartwarming family favorites like Dr. Dolittle and Garfield , Davis has demonstrated an exceptional range and an eye for engaging storytelling. In addition to his success in film, Davis has made significant contributions to television as an executive producer on critically acclaimed series such as The Blacklist and The Player . With Davis Entertainment as his platform, he continues to push boundaries, captivate audiences, and shape the future of storytelling in film and television. Entrepreneurship and John’s Secret Sauce (03:10) John discusses his love for entrepreneurship and how he sees producing movies as similar to starting a new company. John credits his success to having mass taste and understanding what audiences want to see. Giving Back (15:30) John and Kevin discuss the importance of giving back and how John and his wife have been passionate about providing scholarships and supporting educational institutions. Grumpy Old Men (21:28) John shares the determined process of getting this hit film made, including committing to produce another movie just to get Walter Matthau on board. Audience Reactions and Test Screenings (28:14) John and Kevin discuss the role of audience reactions in shaping a movie's success and share stories of screening experiences that made a significant impact, including how testing Jungle Cruise changed the movie. Waterworld : A Challenged Production (42:01) John discusses his involvement in the film Waterworld , addresses the controversy and difficulties it faced, and how he turned it into a positive. Personal Favorites (46:42) John reveals three movies that hold a special place in his heart and encapsulate his journey as a producer. He talks about the impact and significance of Dolomite , Predator , and Grumpy Old Men on his career and personal growth. Tune in for a candid conversation with renowned producer and entrepreneur John Davis as he shares captivating stories and valuable insights from his prolific career. Join us as we explore the art o
S2023 E22 · Thu, July 06, 2023
Cathy Schulman (Award Winning Producer) Discusses Filmmaking, the Audience Testing Process, and her Advocacy for Women in the Entertainment Industry
Send Kevin a Text Message Kevin is joined by Academy Award-winning producer and activist, Cathy Schulman. Cathy Schulman, Producer Cathy Schulman is a force to be reckoned with in the entertainment industry, using her platform to advocate for gender equality and empowering women. In this episode, Schulman opens up about her journey, sharing how her own experiences of sexism, harassment, and bullying ignited a deep passion for change. Cathy is committed to producing content that appeals to diverse audiences, particularly women and girls. The pair also discuss Cathy's Academy Award win for the film Crash and her experiences working on projects such as The Illusionist, Bad Moms, The Woman King, and Showtime’s The First Lady. A commitment to Diversity and Representation (03:17) Cathy Schulman discusses her advocacy for women in the entertainment industry, which stems from her personal experiences with sexism and harassment. Cathy shares what motivated her to become involved in organizations like Women in Film and ultimately establish her organization, ReFrame. Crash and the Academy Awards (08:50) Cathy shares what it was like to hear the name of her movie read at the Academy Awards. She talks about her prepared speech for the Oscars, which accidentally ended up being genocide statistics instead. Despite the unexpected turn, she spoke from the heart and thanked her husband and inspirations. Inspirations (12:39) Kevin asks Cathy about her primary inspiration in the film industry and Cathy talks about Barbara Boyle, the first woman to run a Hollywood studio and one of the founders of Women in Film. Audience Research and The Woman King (19:26) Cathy and Kevin discuss the audience testing process, and how it improved The Woman King . Cathy shares her view that pace, length, and clarity are the keys to the audience research process. Testing her upcoming project, The Idea of You (34:52) Cathy talks about her upcoming project, The Idea of You , starring Anne Hathaway. She shares some of the testing insights on the project. Representation and Women in Film (44:46) Cathy discusses the organization Women in Film, and the research that she has done to advance representation in the film industry. She focuses on the economics of representation and catering to a diverse audience. Tune in to hear Cathy and Kevin discuss the importance of listening to the audience, the challenges of filmmaking, Cathy's involvement with Women in Film, and her project, ReFrame, aimed at creating systemic change in the industry. Through her advocacy, she has emerged as a true champion for gender equality, inspiring others to chal
S2023 E21 · Wed, June 21, 2023
Will Packer (Film & Television Producer) Discusses his Career, Making Movies that Resonate with Audiences, and More!
Send Kevin a Text Message Kevin is joined by Will Packer, acclaimed filmmaker and founder of Will Packer Productions. Will Packer, Producer Kevin Goetz is joined by industry trailblazer, Will Packer. A film and two-time Emmy-nominated producer, Packer is a mastermind when it comes to captivating audiences with stories that resonate across cultural boundaries. From his early days as a student filmmaker at Florida A&M University to the powerhouse behind hits like Think Like a Man, Girls Trip , and Straight Outta Compton , Will Packer has devoted his career to making movies that resonate with the audience. With an unyielding dedication to diversity and inclusivity, he has opened doors for underrepresented voices in the industry. Beverly Hills Cop and Packer’s early influences (07:15) Packer fondly recalls the impact of watching movies as a child and how they served as an escape and source of inspiration. He cites Beverly Hills Cop as a significant movie that made him realize the power of representation and humor, featuring a charismatic black lead who became a hero on screen. From an engineer to a DIY filmmaker (08:11) Will explains that his analytical mindset, combined with his creative inclinations, gives him a unique perspective. Packer shares the story of his persistence in securing a screening for his first film, Chocolate City , where the film garnered an enthusiastic response from the audience. The movie resonated with viewers portraying a world they could relate to. Creating inclusive movies with universal themes (11:21) Packer discusses how movies in the past were often exclusive, designed for specific audiences, but his aim is to create inclusive films with universal themes, featuring black characters but accessible to all. Diversity leads to success (28:57) Will and Kevin emphasize the value of diversity in the business world, stating that having more voices in the room leads to increased success. The pair agree that a creative industry thrives when there is a variety of perspectives and experiences represented. Creating content that people love (34:40) Kevin and Will discuss the importance of creating movies and media that people "love", not just "like". In this oversaturated media market, he focuses on creating movies that people are passionate about and will rush to tell their friends about. Producing the Oscars and the “slap heard ‘round the world” (37:42) Will talks about his experience producing the 2022 Academy Awards, a production that earned him an Emmy nomination. Will goes into the challenges of producing the Oscars, and how Chris Rock saved the show. Tune in to hear Will Packer's journey in the industry, starting from his early
S2023 E20 · Wed, June 07, 2023
Marty Bowen & Wyck Godfrey (Powerhouse Producing Duo) Discuss Filmmaking, their Partnership Success, & More
Send Kevin a Text Message Kevin is joined by Marty Bowen and Wyck Godfrey, powerhouse producers and founders of Temple Hill Entertainment. Marty Bowen, Producer Wyck Godfrey, Producer and Former Studio Head Kevin Goetz is joined by two exceptional guests who have produced some of the most popular entertainment of recent years. Marty Bowen and Wyck Godfrey are the dynamic duo behind Temple Hill Entertainment. With a list of credits that includes blockbuster franchises like The Twilight Saga and The Maze Runner Trilogy , as well as critically acclaimed films like The Fault in Our Stars and First Man , these two industry powerhouses have left an indelible mark on the entertainment landscape. Their collaboration has yielded television hits such as FX's Dave , ABC's Revenge , and Hulu's Love, Victor . Marty and Wyck’s background and early careers (3:12) Wyck discusses his start in the film industry as an intern at New Line Cinema, his journey to becoming an executive, and his first project, National Lampoon's Spring Break . Marty talks about growing up in a small town in Texas, his international experiences, and the moment he decided to pursue a career in the movie business after watching Dances with Wolves . Roommates and the beginning of a partnership (7:19) Marty and Wyck reminisce about their early days as roommates, the excitement of pursuing their dreams in Hollywood, and the formation of their enduring partnership. A surprising screening of The Fault in Our Stars (14:49) Kevin recounts the surprisingly popular screening of The Fault in Our Stars . Godfrey shares how he tracked down John Green at a book signing, and how their shared love for Liverpool football led to their collaboration. Running a studio (22:31) Wyck shares his experience transitioning from being a producer to running the studio. He talks about the moment Jim Gianopulos offered him the opportunity and how he felt the need for a change. Marty Bowen reflects on Wyck's decision and compares it to his own transition from an agent to a producer. Lessons from Paramount (24:48) Kevin asks Wyck to share how his experience at Paramount helped the partnership when he returned to Temple Hill Entertainment. The discussion turns to the marketing of Smile and how the studio experience drove the distribution decisions. Superpowers (35:39) Kevin asks Marty and Wyck to discuss the other’s superpower, and what follows is an insightful discussion of the production partnership, and why it has been so successful. Tune in to hear Marty and Wyck discuss their partnership, their journey in the film industry, and their experiences w
S2023 E19 · Thu, May 18, 2023
Jim Gianopulos (Former Studio Chairman/CEO) on Making Successful Movies, Greenlighting Projects, & More!
Send Kevin a Text Message Kevin is joined by Jim Gianopulos, former studio head of 20th Century Fox and Paramount Pictures. Jim Gianopulos, Studio Head Jim Gianopulos is a highly influential executive in the entertainment industry, known for his visionary leadership. With a career spanning decades, he has made significant contributions to film and television, overseeing major blockbusters such as Titanic , Avatar, and more recently , Maverick: Top Gun . Under Jim’s leadership at Paramount Pictures, he took a studio that was at an operating loss of nearly $500 million a year and built it into a significantly profitable studio. Gianopulos is celebrated for his exceptional creative instincts, strategic acumen, and unwavering dedication to storytelling, making him one of the most influential figures in modern cinema. Influential filmmakers and the privilege of running a studio (10:42) Jim talks about his early influencers in the film industry such as Martin Scorsese and John Cassavetes, his Greek heritage, and the privilege of running a studio. Searchlight's Marketing Strategy (20:57) Jim and Kevin talk about Searchlight's brilliant marketing strategy, and how they took creative risks on movies like Slumdog Millionaire . Ice Age (27:02) Jim shares a story about the almost missed opportunity with Ice Age , the decision to keep it, and the success of the franchise. Avatar's Budget (30:12) Jim talks about the challenges of greenlighting Avatar due to its expensive budget and new technology. He shares what it was like to work with James Cameron on the blockbuster film. Castaway's Ending (34:50) Jim discusses the audience screening of Castaway and how audience reaction led to a change in the film’s ending that was crucial to its success. Testing Movies with Audience Feedback (39:28) Jim and Kevin discuss the importance of testing movies with audience feedback and how it helps to serve the audience better. The Release of Top Gun: Maverick (45:12) Jim talks about the pressure and decision-making process behind the release of the movie Maverick during the COVID-19 pandemic. The Changing Entertainment Landscape and the Green-Lighting Process (48:23) Jim discusses his thoughts on the future of movie theaters and why he believes they will always exist. The conversation turns to the flexibility of film distribution and how movies can be moved between theatrical releases and streaming platforms. Tune in to hear Kevin and Jim discuss Jim’s career in the movie industry and his guiding principles for making successful movies. Throughout the conversation, Jim stresses the importance of making
S2023 E18 · Wed, May 03, 2023
Mark Gordon (Film & Television Producer) on Filmmaking, Getting into Television, and More!
Send Kevin a Text Message Kevin is joined by Mark Gordon, film and television producer, Academy Award nominee, and Golden Globe winner. Mark Gordon, Producer Mark Gordon, a visionary producer and executive in the entertainment industry, boasts an impressive array of career highlights. From producing critically acclaimed dramas to commercially successful films, his portfolio is a testament to his creative prowess. Notable highlights include producing groundbreaking television series like Grey's Anatomy and Criminal Minds , as well as blockbusters such as Saving Private Ryan and Speed . With a knack for identifying compelling projects and pushing boundaries, Gordon has solidified his status as a true trailblazer. His exceptional talent and creative vision have been recognized with industry honors including Emmy Awards, BAFTA Awards, PGA Awards, and an Acadamy Award nomination. Early beginnings and challenges (8:24) Mark Gordon talks about his decision to go to film school and focus on producing, despite the fact that film schools were primarily for aspiring directors and writers. Mark Gordon talks about his early struggles in the entertainment industry and how he picked himself up after feeling like a failure. Swing Kids and the making of Speed (15:50) Kevin and Mark talk about the making of the movie Swing Kids , the background of the movie, and the cast. Mark goes on to discuss the development and production of the movie Speed, including how it was almost made at Paramount, the surprising audience test screening, and the unexpected success it had at the box office. Saving Private Ryan and the challenges of screenwriting(24:08) Mark discusses how he got involved in producing the movie Saving Private Ryan , including the process of developing the story with Bob Rodat and pitching it to studios. Mark shares the story of keeping the involvement of Steven Spielberg a secret from the studio. Transitioning to television and Grey’s Anatomy (31:09) Mark discusses his transition from producing movies to producing television, including his first project with Shonda Rhimes. Mark Gordon talks about his early creative relationship with Shonda Rhimes and his involvement with Grey's Anatomy , including casting decisions and the editing process. Mark shares his philosophy on producing and how sometimes the best thing a producer can do is get out of the way. Full circle (40:25) Mark addresses his decision to leave Hollywood for New York and London. Kevin and Mark talk about their mutual background and love for New York, and Mark’s current project, The Life of Pi on Broadway. Tune in to he
S2023 E17 · Wed, April 19, 2023
Ellen Goldsmith-Vein (Film/TV Producer, Manager, & Executive) on Breaking Into the Business, Producing, & More
Send Kevin a Text Message Kevin is joined by Ellen Goldsmith-Vein, founder and CEO of Gotham Group, a management and production company. Ellen Goldsmith-Vein, Gotham Group CEO, Producer Ellen Goldsmith-Vein is a business woman and producer, widely recognized for her prolific work as the founder and CEO of Gotham Group, a leading management company in the entertainment industry. In addition to her successful career in management, Ellen is a notable philanthropist and political fundraiser, dedicating her time and resources to various charitable causes. With an impressive portfolio spanning both television and film, Ellen has produced blockbuster hits such as The Maze Runner film series, which grossed over 1 billion dollars at the box office worldwide. She has also produced critically acclaimed films such as Star Girl and its sequel Hollywood Star Girl, Wendell and Wild, Abduction, My Best Friend's Exorcism , and The Spiderwick Chronicles . Ellen's work has earned her several accolades, including an Emmy award nomination in 2008 for her contributions to the popular television series, Creature Comforts . Ellen's background and starting Gotham Group (3:00) Ellen talks about being the first woman to own the size of management company that she does. She discusses how she started Gotham Group 30 years ago and how she went from a career in banking to the entertainment industry. Ellen's transition to representation (8:10) Ellen talks about her desire to be on the same side of the table as the talent and how she transitioned to the representation business. Finding White Space(14:15) Ellen discusses the importance of finding white space in the industry and how focusing on the animation space helped Gotham Group become successful. Producing a $125 million movie (17:53) Ellen talks about her experience producing The Spiderwick Chronicles and the challenges of being a producer. Social activism (26:39) Kevin and Ellen discuss Ellen and her husband Jon Vein’s involvement in social activism and their efforts to make a positive impact through their work in the entertainment industry. Challenges of being a woman in a male-dominated industry (37:10) Ellen talks about the difficulties of being a woman in the entertainment industry and how she had to work hard to be taken seriously. Providing opportunities and advice for young women (38:34) Ellen discusses the importance of providing opportunities for young women in the entertainment industry and how she tries to help them get their foot in the door. Ellen gives advice to young women to focus on their own work and not worry about what others are doing to create success for themselves. Tune in to hear Kevin
S2023 E16 · Wed, April 05, 2023
Martha Coolidge (Award Winning Film & Television Director) on Filmmaking and Movie Research
Send Kevin a Text Message Kevin is joined by Martha Coolidge, a celebrated American film director known for her groundbreaking work in the film industry. Martha Coolidge, Director Coolidge has directed a wide range of films over the course of her career, including the iconic 1983 teen comedy Valley Girl , the critically acclaimed drama Rambling Rose , and the romantic comedy Introducing Dorothy Dandridge . She has received numerous awards and accolades for her work, including the Women in Film Crystal Award. She has served as the president of the Directors Guild of America, making her one of the most influential women in Hollywood. Throughout her career, Coolidge has been a trailblazer for women in the film industry, inspiring a new generation of filmmakers with her innovative storytelling approach and commitment to diversity and inclusivity. An Actor’s Director (4:05) Martha has the reputation of being an actor’s director. Having worked with such names as Nicolas Cage, Val Kilmer, Halle Berry, Laura Dern, and Robert Duvall, Martha shares her directing process and how her goal is to figure out what an actor needs to be relaxed. Early career and turning trauma into a documentary (6:28) Martha talks about her early directing experience at the Rhode Island School of Design. She discusses her early years as a documentary filmmaker. “Gag me with a spoon.” On self-producing Valley Girl(11:28) Kevin asks Martha about her first job in Hollywood, and Martha talks about financing Valley Girl, shooting it in New York, and capturing the idiosyncratic voice of the movement. Martha shares how Brian Grazer saw Valley Girl , liked it, and how that led to her directing Real Genius starring Val Kilmer. The screening process and being a literal nervous wreck (13:19) The test screening process tends to make filmmakers nervous. Martha shares her experience with the audience preview of Valley Girl and how they pulled people in off the street to preview the film. Love for directing and making a movie several times (19:12) Kevin asks Martha about her favorite part of filmmaking. Martha talks about her love of directing and her special relationship with actors. She also shares her passion for post-production and how you make the movie several times in post. First woman president of the Director’s Guild of America (28:45) Coolridge was named the first woman president of the Director’s Guild of America. She talks about how some were not ready for a woman president, but most welcomed the diversity. Kevin and Martha discuss women in filmmaking and the underrepresentation of female directors. Host: Kevin Goetz Guest: Martha Coolidge Producer: Kari Campano <b
S2023 E15 · Thu, March 16, 2023
Jonathan Glickman (Veteran Studio Executive and Producer) on Developing Films, Audiences, Streaming, and More
Send Kevin a Text Message Kevin is joined by highly accomplished film and television producer and former studio executive, Jonathan Glickman. Jonathan Glickman, Producer and Former Studio Executive With over two decades of experience in the entertainment industry, he has established himself as a creative force and a visionary producer with a keen eye for identifying and developing successful projects. As president of the MGM Motion Picture Group, Glickman guided a bankrupt company into a thriving studio. During his tenure, he oversaw production on Skyfall and Spectre , the two highest-grossing installments of the James Bond franchise, as well as No Time to Die , Daniel Craig’s final outing in the series. Other highlights of his tenure include overseeing the production of the Rocky spinoff Creed and Creed 2 and the 2019 animated hit The Addams Family . After his tenure at MGM, Glickman founded Panoramic Media. His productions include Creed 3 and the Golden Globe-nominated tv series Wednesday , which recently became the second most-watched show in Netflix’s history. Important lessons from growing up in a political family (3:42) Jonathan grew up in Kansas, where his father was a congressman, and he learned an important political lesson that carried over to his career in entertainment, the public is always right. Kevin and Jonathan discuss the intersection of entertainment and politics. “All that matters are beginnings and endings and in the end, the beginning doesn't matter”(10:19) Kevin and Jonathan discuss the importance of a good ending and leaving the audience satisfied. Jonathan emphasized how everything should lead up to that ending in order to have people buzzing about the movie as they leave the theater. The elevator pitch (12:47) Jonathan discusses how he landed his first internship at Caravan Pictures by cornering Joe Roth, the head of Caravan, in an elevator and asking him for the internship. The pair discuss Jonathan’s rise at Caravan, how, as an intern, he pitched the idea for a Jerky Boys movie followed by While You Were Sleeping . Four years later, Jonathan became head of the studio. The Creed Bake-Off (31:53) The pair discuss the film Creed and how screening two different endings led to the decision to have Adonis Creed lose at the end of the first film. Jonathan relates that the film was shot with two endings which were shown to test audiences. Both endings tested well, but one tested higher. He also shares a story of what happened when Sylvester Stallone joined the Creed focus group. Marketing and the streaming platforms (41:38) With the success of Wednesday, Kevin and Jonathan turn the discussion to streaming platfor
S2023 E14 · Wed, March 01, 2023
Nancy Kirhoffer (Post Production Supervisor & Producer) on Filmmaking, Post, & Test Screenings
Send Kevin a Text Message Kevin is joined by Nancy Kirhoffer, a highly experienced post-production supervisor, to delve into the intricacies of successfully bringing movies to completion. Nancy Kirhoffer, Post-Production Supervisor Today we have the pleasure of speaking with Nancy Kirhoffer, a distinguished post-production specialist with over 150 films to her name. With a remarkable career spanning indie films to blockbuster hits, Nancy has gained a wealth of knowledge and experience in the art of bringing movies to completion. In this episode, Nancy shares her insights on the intricacies of post-production, the challenges and rewards of audience test screenings, and the secrets to delivering a successful final product. What is the role of a post-production supervisor/producer? (3:04) Kevin and Nancy discuss the role of a post-production producer and the difference between a post-production producer and a post-production supervisor and how her role has changed over time. How Nancy got her start by working with one of her idols (7:30) Nancy recounts getting her start in Hollywood, crashing film classes, and how she went from a PA to working as an assistant with one of her idols, Mary Lambert. Guiding first-time filmmakers through the screening process (16:07) Nancy has done a lot of work with independent filmmakers and first-time directors. Kevin asks Nancy what it is like walking a first-time director through the screening process. Nancy discusses the importance of getting out of the editing room and into a theater to see how the movie plays on the big screen, and in front of an audience. Screening surprises and Neighbors 2 (20:35) Kevin asks Nancy about the biggest surprise she has seen at an audience test screening. Nancy talks about the screening for Neighbors 2 and the changes that had to be made to improve the testing scores. Walking Olivia Wilde through her first test screening (22:54) Nancy shares a story about the first audience screening for the movie Booksmart and walking first-time director Olivia Wilde through the screening process. Working with Screen Engine/ASI and what sets them apart (28:19) Nancy talks about working with Kevin’s company, Screen Engine/ASI, and how the moderators at Screen Engine have a real and genuine love of movies. The pair discuss some of the intricacies of audience screen testing, and how the moderator’s enthusiasm for movies can add authenticity to the screening process. The most important questions asked at a screen test (32:18) Kevin asks Nancy about moderator questions during a focus group. Kevin and Nancy both share the questions that they find to be the most useful to the filmmakers. Advi
S2023 E13 · Wed, February 15, 2023
Amy Baer (Veteran Producer & Studio Executive) Discusses her Multi-Faceted Hollywood Career
Send Kevin a Text Message Kevin is joined by Amy Baer, veteran producer and studio executive, to discuss her multi-faceted Hollywood career. Amy Baer, Producer & Studio Executive Today we have the pleasure of speaking with Amy Baer, a trailblazer in the entertainment industry. With a diverse background that includes work at major studios, heading an independent development fund, and producing, Amy's expertise is unparalleled. Her impressive track record speaks for itself, with films under her supervision and/or production grossing a staggering $2 billion worldwide. But that's not all, Amy is also a champion for women in the entertainment industry, serving as the board president of Women in Film and the head of Landline Pictures. The audience is all that matters (3:00) Kevin kicks off the podcast by delving into a topic that holds great significance to both him and Amy - the importance of knowing your audience. Amy talks about creating content, any content, and how important it is to know who you are creating that content for. Heading up CBS Films (6:02) Kevin asks Amy what it was like running CBS Films for four years and having the authority to green-light movies. Amy talks about her experience running the studio in a tumultuous time in the entertainment business during an actors’ strike, a writers’ strike, and an economic downturn. The pair discuss what a tremendous responsibility it is to make the decision to green-light a film and the business factors that go into making that decision. Landline Pictures and the importance of knowing your audience (17:22) Sticking with the theme of knowing an audience, Amy discusses her new production studio, Landline Pictures, where the focus is making movies for older audiences. Kevin talks about the importance of research, and Amy shares the amount of research that went into deciding to make films for this specific audience. Growing up with a famous father and making it on her own (23:22) Kevin asks Amy what it was like growing up with Happy Days ’ Tom Bosley as a father. Amy shares childhood memories of visiting the set of Happy Days and hanging out with her father’s work friends including Ron Howard. The pair discuss nepotism in Hollywood and how Amy made it on her own. Advocating and fighting for women in the entertainment industry (35:55) With her extensive filmmaking experience, and as board president of Women in Film, Amy has a unique perspective on being a working woman in the entertainment industry. Amy discusses her early female mentors and successfully maintaining a work-life balance as a Hollywood executive. Amy stresses the importance of communication and community with other women as something that is needed in the industry. What’s next for Amy Baer (43:
S2023 E12 · Tue, January 31, 2023
David Rosenbloom (Film Editor) Discusses the Moviemaking Process, the Art of Editing, and More!
Send Kevin a Text Message Kevin is joined by Academy Award-nominated editor David Rosenbloom to discuss his experience in the editing room and how audience research affects the final cut. David Rosenbloom, Editor David Rosenbloom has had an incredible career, working on critically acclaimed and award-winning films like The Insider, Rudy, The Black Mass, All Good Things , and the recently released Plane . In this podcast, we'll delve into David's background, his process for editing, and his experience with audience screen testing. We'll also hear some behind-the-scenes stories and insights that only a seasoned film editor like David can provide. Whether you're a film buff, an aspiring editor, or just someone who appreciates the art of filmmaking, this podcast is a must-listen! An important and close relationship (2:52) Kevin opens the podcast by discussing the close, important relationship between the film's editor and the person who is running the test screening. Kevin calls it the closest relationship and David agrees as they discuss the value of the information gained during an audience test screening. Good editing vs. bad editing (16:48) David discusses the differences between good editing and bad editing, which David calls the hardest thing to judge.. He compares editing to the music in a film and knowing when to make a cut or when to let a shot go on longer. How an audience reaction led to a big change (20:26) Kevin asks David about the biggest change that he has made to a film based on the audience's reaction at a test screening. David brings up the film Out of the Furnace, where the lead initially dies at the end of the movie. The two discuss how the audience's reaction led to David recutting the film to save the character. Early mentors and TV work on Hill Street Blues (20:41) David and Kevin discuss David’s early years as an editor on television shows. The two talk about the evolution of editing technology and how a 24-year-old David was given the opportunity to direct an episode of Hill Street Blues . The alchemy of moviemaking (32:24) David talks about the moviemaking process and the important relationship between the film’s editor and the director. They discuss David’s experience in editing sports movies like the audience-favorite Rudy . Applause for editing (37:45) Together, David and Kevin explore what makes great editing and how it can elevate a film to new heights. David shares his personal experience of watching All That Jazz for the first time and the moment he realized that editing could inspire applause. Pace is a 4-letter word (45:18) David and Kevin talk about the intricacies of editing and why David hates the wo
S2023 E11 · Tue, January 17, 2023
Monica Levinson (Film/TV Producer) Discusses her Career, Test Screenings, and More!
Send Kevin a Text Message Kevin is joined by veteran producer Monica Levinson to discuss producing award-winning blockbusters and giving back. Monica Levinson, Producer Monica Levinson is a renowned film and television producer known for her exceptional range and versatility in the industry. From the critically-acclaimed drama Trial of the Chicago 7 to the blockbuster comedy Borat , Levinson's productions have received both popular and critical acclaim. She is a highly respected member of the film community, as a member of the Producers Branch of the Academy of Motion Picture Arts and Sciences, the Producers Guild of America, and the Directors Guild of America. Additionally, Levinson is a dedicated advocate for diversity and inclusivity in the film industry and has established a training program for underrepresented groups on the films she produces, and regularly mentors young and emerging filmmakers. Working with legendary producers (5:14) Monica talks about her early years in the film industry, where she got her start working with legendary filmmakers like Alan Pakula, Sidney Lumet, and Michael Mann. She cites her work with Alan Pakula as a defining moment in her career, as it was then that she fell in love with the entire process of film production, from pre-production to post-production. Early work on Zoolander with Ben Stiller (7:13) Monica recounts her experiences working on the set of Zoolander and the challenges of producing the film within budget constraints. She credits her work on Zoolander with Ben Stiller as a major stepping stone in her career and believes it led to her being recommended to Sacha Baron Cohen and eventually producing the successful film Borat . A raucous test screening of Borat (12:24) Kevin and Monica talk about an early test screening of Borat and the audience reaction to “that scene.” Working with Sacha Baron Cohen and spending the night in jail (14:25) Levinson shares what it was like working with Sacha Baron Cohen, and giving him the freedom to let the creative process flow on Borat . She recounts the story of being arrested while filming Borat. Turning Thanksgiving Dinner into a documentary (24:41) Kevin asks Monica to talk about her recent documentary, The Stories of Us , an intimate portrayal of her family, her Jewish roots, and her upbringing. Test screening her new project with Bill Burr (31:57) Kevin asks Monica to share a time that an audience test screening led to a significant change in one of her films. Monica talks about her new project with Bill Burr, Old Dads , and how the audience response led to a reshoot. Giving back (40:13) Kevin and Monica delve into
S2023 E10 · Tue, January 03, 2023
George Tillman Jr. (Director, Screenwriter, & Producer) on Filmmaking, Influences, & More!
Send Kevin a Text Message Kevin is joined by the critically acclaimed Director/Writer/Producer George Tillman Jr. to discuss making movies from the heart. George Tillman Jr., Director, Producer, Writer With a career spanning over two decades, George Tillman Jr. has brought a unique voice and perspective to the film industry, tackling a wide range of genres and themes in his work. He is best known for his films Soul Food , Men of Honor , and The Hate U Give, as well as for producing the successful Barbershop franchise. A tale of two test screenings (3:28) George Tillman Jr. reminisces about his disastrous first test screening in Beverly Hills and how that experience made him fearful of future audience screenings. He contrasts this with the audience screening for Soul Food and how that screening became one of the highlights of his life. Early influences (10:49) Tillman discusses the two films that influenced him as a teenager: Taxi Driver and Cooley High . Cooley High was the first film Tillman saw with African Americans in the lead roles, and it showed real friendships and relationships. Taxi Drive r stood out to Tillman for its camera work and the way it controlled the viewer's experience. Working with De Niro (20:35) Kevin asks George about his greatest influences and mentors. George talks about working with Robert De Niro on Men of Honor and how De Niro guided him in post-production, even advising Tillman to cut some of De Niro’s own performance for the sake of the film. The $150,000 movie success (24:18) Tillman talks about raising money for his first film, going mainly to family and friends in Chicago, and taking that movie to Hollywood and selling it to Savoy Pictures for $1,000,000. Unfortunately, Savoy Pictures went out of business, and that first film was lost, but it helped Tillman make connections that led to green lighting Soul Food . Tell the stories you want to tell (31:17) Kevin asks George what he has learned on his journey as a writer, producer, and director. George talks about making movies from the heart and about telling the stories that you want to tell. Feeling the audience's reaction (43:05) Kevin asks George to talk about audience test screenings and if the audience response was responsible for big changes in any of his films. George goes into what it feels like to participate in a test screening and sit among the audience. He talks about how he made changes to a movie based on what he felt around him at the audience test screening. They then go into positive test screenings as a validation of the filmmaker’s instincts. Host: Kevin Goetz Guest: George Tillman Jr. Producer: Ka
S2022 E9 · Tue, December 20, 2022
William Goldenberg (Film Editor) on Film Editing, Inspirations, Working with Directors, & More
Send Kevin a Text Message Kevin is joined by Academy Award-winning film editor, William Goldenberg. William Goldenberg, Editor William (Billy) Goldenberg is an award-winning editor who has worked on over 20 films and television shows. His numerous awards include the BAFTA and the Academy Award for Best Film Editing for Argo . Goldenberg also received Oscar nominations for his editing work on Seabiscuit, The Insider, Zero Dark Thirty, and The Imitation Game . He has worked closely with award-winning directors Michael Mann, Ben Affleck, and Kathryn Bigelow. And the Oscar goes to… (2:25) Billy talks about what it was like being nominated for the Academy Award for Editing for two films in the same year, Zero Dark Thirty and Argo . Goldenberg recounts how it was the most nerve-wracking thing that has ever happened to him. He talks about winning for Argo and his acceptance speech, focusing on the microphone to blur out the stars in the front row and how he has not been able to re-watch the speech. Learning to take criticism (8:19) Kevin asks Billy to talk about his mentor, Michael Kahn. Billy tells the story about how he took over for Kahn on the film Alive and the process of editing and re-editing on film. Kahn taught Billy a valuable lesson on how to take criticism and react positively. Working with directors (16:16) Billy and Kevin discuss what it takes to be a successful editor in Hollywood, and they delve into the process of what it is like to be in the editing room with such award-winning directors as Michael Mann and Ben Affleck. Goldenberg relates a story about going back and forth with Michael Mann while working on the film Ali . Length vs. Pace (19:30) Kevin brings up a vital concept in film editing, pace. The pair discuss the difference between the length of a film and the pace of the film and how it relates to how the audience reacts to a movie. Billy talks about being in the editing room with Ben Affleck for Gone Baby Gone and working on the pace and length of the film. Film school and early work (31:22) Billy talks about switching from medical school to film school and how he wanted to be an editor from early on. He talks about his first job as a PA and one of his first jobs as an assistant editor on Steven Spielberg’s film Always . How Bradley Cooper changed Argo (40:10) Kevin asks Billy to talk about his most memorable audience testing experience. Billy recounts multiple test screenings for Argo and how feedback from Bradley Cooper led to a significant change in the film that resulted in fantastic testing results. Host: Kevin Goetz Guest: William Goldenberg Producer: Kari Campano For more informat
S2022 E8 · Tue, December 06, 2022
Todd Garner (Producer) Shares Filmmaking Stories and More!
Send Kevin a Text Message Kevin is joined by veteran producer and Hollywood creative executive, Todd Garner. Todd Garner, Producer Todd Garner, formerly the Disney co-head of production, emerged from one of the most turbulent periods in that studio's history and transitioned from executive to producer. He co-founded Revolution Studios and then started his own production company, Broken Road Productions. He has developed, overseen, executive produced, or produced more than 170 films for more than a dozen studios and streaming services, including 25 films & television shows under his banner. The science and art of audience testing (4:51) Todd and Kevin discuss some of the intricacies of audience testing. Kevin talks about what he calls the science and art of audience testing and moving the audience from simply liking a film to developing a love connection with it. Todd and Kevin both agree that it’s about more than just the numbers. Todd’s journey (8:21) Todd recounts his journey from doing sketch comedy in high school to studying art and economics in college to a job at a major bank, and how that led to working at the Arsenio Hall Show. He talks about how his combined business & art background provided the fertile ground for a career as a producer and creative executive. Words of advice from Jerry Bruckheimer (21:57) Kevin states how much he admires how Todd has both the creative and business sense to be such a prolific producer. Todd mentions one of the best pieces of advice he ever received from his mentor, Jerry Bruckheimer, who said “I just make movies for me.” Todd talks about how that has guided his decision making, and how he strives to be emotionally connected to his movies. The business of movies (28:07) Kevin and Todd discuss how movies are greenlit in the studio system and the economics of marketing and PR when dealing with a theatrical release versus a release on a streaming service. The pair discuss why comedies, particularly romantic comedies, are easier to produce on a streaming service. What follows is an insider’s perspective on the economic advantage the streaming services have over the Hollywood studios. A wide range of mentors (36:44) Kevin asks Todd about his mentors, and who he looks up to in the industry. Todd talks about filmmakers who influenced him like Howard Hawks and Mel Brooks. He then talks about mentors who he worked with like Jeffrey Katzenberg, Jerry Bruckheimer, and Adam Sandler. Memorable audience screenings (45:16) Kevin asks Todd about his most memorable audience screenings from the 500 or so they have worked on together. Todd talks about Kevin’s gift of analyzing what is going on behind the audience research numbers and improving the movie through the audience analysis. To
S2022 E7 · Tue, November 15, 2022
Neal Moritz (Producer) Discusses the Film Industry, Filmmaking, and More!
Send Kevin a Text Message Kevin is joined by one of the most prolific and successful film producers of all time, Neal Moritz. Neal Moritz, Producer Neal Moritz has produced over 70 films that have grossed over $11 billion worldwide. Neal founded the production company Original Film and is responsible for projects such as Sonic the Hedgehog, The Escape Room , 21 Jump Street, Passengers, XXX , as well as the TV series Prison Break and The Boys . He started with movies like I Know What You Did Last Summer and Cruel Intentions and went on to produce the Fast and the Furious franchise. The only opinion that really counts (1:53) Kevin and Neal jump right into the importance of audience research as Kevin asks Neal which test screenings stand out for him. Neal discusses the process and how it could be the best night of his life, an okay night, or a terrible night as he awaits the results. They go on to discuss major changes that were made to Escape Room , and how the audience reacted to the highly publicized redrawing of the Sonic the Hedgehog character. The most important question asked in an audience screening (8:21) Neal to identifies the single most important question asked in an audience test screening. This leads to an interesting discussion about the types of questions that are asked, how to sift through the noise, & how the findings can lead to important changes in the films. Screening Fast and the Furious 7 after the tragic passing of a star (13:59) Neal recalls his most memorable screening. Neal describes the decision to continue filming Fast and the Furious 7 after Paul Walker’s tragic passing. Neal shares the fear and nervousness he felt while finishing the movie. Kevin & Neal discuss the iconic final scene and how the audience’s emotional reaction at the test screening proved that Moritz and the studio made the right decision. Neal’s favorite genre (17:29) Neal talks about the challenges he enjoys when producing action movies. He discusses 21 Jump Street and how the combined use of action and comedy makes this his favorite type of movie to produce. How a canvas backpack led to a Hollywood career (29:43) Neal tells the story of how he got started in Hollywood. He talks about his childhood of growing up in a family-owned movie theater, then becoming an entrepreneur selling canvas backpacks that he saw in China, and his decision to sell his company to become a producer. The future of the film industry (33:59) Kevin and Neal discuss the moviegoing experience in the face of the rise of streaming companies like Netflix, Amazon, and Hulu. Neal talks about the value of seeing a movie in the theater, and how he decid
S2022 E6 · Tue, November 01, 2022
Roxanne Taylor (Producer) & Deon Taylor (Writer/Director) Discuss Filmmaking, Movie Research, & More!
Send Kevin a Text Message Kevin is joined by visionary producer and executive Roxanne Taylor and her husband, writer, director, and producer, Deon Taylor. Together, Roxanne and Deon have produced and directed Black and Blue, Fatale, Meet the Blacks, Meet the Blacks 2, The Intruder, Supremacy , and several others. Roxanne Avent Taylor, Producer Deon Taylor, Writer, Director, Producer Roxanne and Deon co-founded the film company Hidden Empire Film Group, a multidimensional independent film company that has produced a strong slate of movies and TV shows. Through Hidden Empire Film Group, Roxanne and Deon find their projects, find the financing for the projects, create the marketing campaigns, and then distribute their own films. Underrepresentation in Hollywood (4:08) Roxanne and Deon discuss how they got their start in Hollywood. They both loved movies and wanted to make the kind of movies they wanted to see. One of their goals was to give opportunities to underrepresented communities in Hollywood, namely the African American community. Kevin Goetz touches on a project that he is bringing to historically black colleges and universities that aims to expose students in these communities to the business of market research in film and television. The Cheat Code and making movies for a diverse audience(14:26) Deon talks about audience testing and how he has come to believe it is like a cheat code for making a better movie. The discussion shifts to “the culture” and how the African American community was underserved by Hollywood in the past. The trio discusses how cultural shifts and trends cross racial barriers and how this affects filmmaking and audience testing in the wake of the MeToo Movement and the Black Lives Matter Movement. The importance of allies (25:16) Roxanne and Deon discuss the vision of Hidden Empire Film Group and their goal of making movies for everyone. They talk about the importance of allies and how striving to work with everyone allows them to create more opportunities for underrepresented people in Hollywood and makes good business sense. The highs and lows of audience screen testing (37:49) Deon tells the story of the audience test screening for The Intruder and touches on the range of emotions that filmmakers go through in the audience testing process. The trio discusses other audience testing experiences, including a film that tested great and one that didn’t test well. Sage Advice (42:52) Kevin asks Roxanne to offer a piece of sage advice to a young person who wants to get their start in film. Roxanne discusses the benefits of education and film school, but also how education differs from the real-life experience on a movie set. Host: Kevin Goetz Guests: Roxa
S2022 E5 · Tue, October 18, 2022
Jason Blum (Award Winning Producer) discusses Halloween, Streaming, Research, & More!
Send Kevin a Text Message Kevin is joined 3-time Academy Award nominated & Emmy Award winning producer, Jason Blum in this re-released interview from earlier this year. Jason is the founder & CEO of Blumhouse Productions, regarded as the driving force in the horror movie renaissance, and has produced over 150 movies and television series. He has been recognized by TIME magazine’s 100 list of the world’s most influential people and has appeared several times on Vanity Fair’s “New Establishment List.” Jason Blum, Producer Jason Blum has produced iconic franchises like Halloween , Paranormal Activity , Insidious, Happy Death Day, Sinister , among several others, and received Academy Award nominations for producing Whiplash, Get Out , and BlacKkKlansman . Jason is also a two-time Primetime Emmy Award-winning and a three-time Peabody Award-winning producer. More recently, Jason produced The Black Phone , and Halloween Ends . Scary Test Scores from Ouija and Halloween (5:17) Jason and Kevin discuss the Blumhouse movies with the biggest jump in scores following the audience test-screening process. They talk about Ouija and the original Halloween , and the massive jumps in scores after testing and reshooting. Scores vs. Feel and the testing issues with an entirely unique movie like Get Out (14:54) How does an audience respond to a movie that is unlike something they have never seen before? Kevin and Jason talk about audience testing for Get Out , and how the marketing, gut feeling, & test scores come into play with an unclassifiable film. How streaming has changed audience research and the movie-going experience (20:47) The global pandemic saw the rise of streaming services, and Kevin talks about the changes in audience research due to this rise. A fascinating discussion follows of what types of movies do well theatrically vs. streaming. Audience questions (32:13) Kevin fields questions from the audience including how much faith to put in the numbers that an audience gives verses the audience reaction, how many movie screenings before a film is released, and some insider stories from Kevin’s book, Audienceology, of how the audience research process led to massive DNA changes in some of the most well-known and loved movies in Hollywood. Testing an early version of Beauty and the Beast (38:02) Switching gears, Jason asks Kevin about audience testing and animated movies. Kevin recounts a story from Audienceology about audience testing for an early version of Beauty and the Beast . Join Kevin and his guest, producer Jason Blum, and learn how they successfully used audience scr
S2022 E4 · Tue, October 04, 2022
David Leitch (Director) & Kelly McCormick (Producer) Discuss Filmmaking & Movie Research
Send Kevin a Text Message Kevin is joined by the powerhouse filmmaking team of producer Kelly McCormick and director David Leitch to discuss, among other things, what makes their successful partnership work on megahits such as Deadpool 2 , Fast & Furious Presents: Hobbs & Shaw , Atomic Blonde , and Bullet Train . Kelly McCormick, Producer Kelly produced Atomic Blonde and executive produced Deadpool 2 and Hobbs & Shaw , among countless other films and television projects prior to establishing the production company 87North with David. Among her previous credits, Kelly served as Executive Vice President of Production and Acquisitions at Sierra Affinity where she packaged and produced Academy Award®-winning and nominated films such as Hell or High Water, Whiplash, Nightcrawler, and Manchester by The Sea . David Leitch, Producer and Director David directed the global hits Bullet Train , Fast & Furious Presents: Hobbs & Shaw, Deadpool 2, and Atomic Blonde . He made his directorial debut co-directing John Wick , which he also produced, and subsequently served as executive producer on the sequels. David is also co-owner and co-founder of the award-winning, critically acclaimed stunt design company 87eleven Action Design with Chad Stahelski. Twists and turns in Atomic Blonde (4:51) The trio discuss some of the twists in the film Atomic Blonde , and how testing led to the film being changed to ensure that the audience bought in to some of the twists that Atomic Blonde took. From stuntman to director (14:15) David talks about how he got his start in the movies, going from a 3rd-grade teacher with a martial arts studio to directing some of the biggest action sequences of all time. Deadpool 2 and the Bake Off (18:08) Kevin talks about the screening process of Deadpool 2 with Kelly, who produced the film, and David, who directed it. They talk about how they both became involved with the movie, the mixture of irreverent comedy and heart that makes the Deadpool franchise successful, and the excellent screen test results of the film. They also delve into the “bake-off” concept in audience research where filmmakers can test different things with similar audiences. Making Bullet Train at the height of the pandemic (25:00) With Kelly as producer, and David as director, Bullet Train was made during the height of the pandemic. Listen to inside stories of what it was like working with the team to make this $100+ million blockbuster. Coming Soon (35:25) What’s next for Kelly and David? Here’s a taste -- action and Santa in the same movie. Host: Kevin Goetz<b
S2022 E3 · Tue, September 20, 2022
Andy Marx (Award-Winning Writer & Photographer) on the Beginnings of Film Testing
Send Kevin a Text Message Kevin is joined by Andy Marx, an award-winning writer and photographer, to share stories about old Hollywood, writing for Variety, and tales from growing up with Hollywood royalty. Andy Marx is a writer, producer, composer, musician, and an extraordinary artist & photographer. He is the grandson of famed television and film actor Groucho Marx of the Marx Brothers, and songwriter Gus Kahn whose hits include It Had to be You, Dream a Little Dream, and Makin’ Whoopee . Andy's work has appeared in Variety, The Los Angeles Times, and Entertainment Weekly, among others. He is also the co-founder of the comedy website, Hollywood & Swine, and author of the book, Royalties , a multi-generational, historical romance is based on the lives of his grandfathers, Groucho Marx and Gus Kahn. The start of audience testing and research from the perspective of a young journalist (3:46) Andy shares his fascination with audience testing, and the fascination with early box office returns in the 1980s among journalists and publicists. Andy and Kevin also touch on the earliest type of audience screening where stars like Chaplin, Buster Keaton, and Harold Lloyd would take comedic sequences to Hollywood Boulevard to test them with audiences. Growing up with Groucho (7:52) Andy discusses his childhood and his relationship with his grandfather, Groucho Marx. He shares inside stories about how he became, with a nudge from Jack Nicholson, the head archivist for Groucho’s hit show, You Bet Your Life . Audience test screening in early Hollywood (15:47) The Marx Brothers’ A Night at the Opera is one of the Marx Brothers’ all-time classic comedies. Andy tells an amazing story about how it had a terrible initial screening, but due to some brilliant behind the scenes maneuvering and a quick change of venue, the screening was saved. Andy and Kevin discuss the timeless lesson of the importance of screening with the right audience. Creative vision and the testing process (22:42) Kevin and Andy discuss how the Director’s creative vision can either hurt or help the audience testing process. They delve into the difference between modern-day movie blockbuster projects and how those differ from the old Hollywood studio system. Hollywood and Swine (36:36) Andy and his writing partner, Will McArdle, were responsible for the anonymous website, Hollywood and Swine, where they lampooned Hollywood with articles like Starbucks Bans Screenwriters From All 19,435 Locations Worldwide; Writers Guild of America Vows to Fight the Decision. Andy shares stories from writing parody, and how he doesn’t think he could get away with it today. <p
S2022 E2 · Tue, September 06, 2022
Dean Devlin (Producer/Writer/Director) on Filmmaking & Audience Test Screenings
Send Kevin a Text Message Kevin is joined by the incredibly talented screenwriter, film producer, television producer, television director, film director, and former actor Dean Devlin to discuss filmmaking and his experiences with audience test screenings. Dean Devlin Dean Devlin has produced and co-written some of the most successful feature films of all time -- Independence Day, Stargate, and Godzilla -- which collectively grossed more than 1.4 billion dollars worldwide. In May of 2001, he founded Electric Entertainment, where he serves as chairman and CEO. Changing the DNA of the film, Stargate (2:00) Kevin and Dean jump right into the test screening for Stargate, and how they decided on a DNA change with that movie based on audience feedback that raised the testing numbers dramatically. They discuss the major changes to the film, which Kevin calls DNA changes, including film length, dialogue changes, pacing, and a pivotal change to the movie’s villain. They also discuss behind the scenes negotiations, and the push and pull with the studio to successfully make the changes they wanted. Dean Devlin partners with Roland Emmerich (6:08) Dean talks about his partnership with Roland Emmerich, and the way they started their working relationship, a relationship that would lead to some of the highest grossing movies of all time. Dean was acting in Roland’s first American film, when Dean asked to re-write some of his lines. Learn how this encounter led to their 12-year partnership. On not testing Godzilla (16:26) Dean was not able to test screen Godzilla, and he talks about what it was like watching that first screening at the back of the theater. Dean could see exactly what was wrong with the movie and talks about his frustration with knowing what was wrong, how to fix it, but not being able to do it. This was the last time Dean ever released something without testing it first. Independence Day (21:32) Dean and Kevin discuss how everything just fell into place with the movie Independence Day. From the audience cheers at the initial screen tests, to how the film changed Dean, to how a small change to a pivotal final scene brought the test score from a 92 to a 98. Testing and directing Geostorm (30:32) There are unique challenges that come from directing a film, and Dean goes into how the testing process differs from the perspective of a director versus that of a producer. Kevin and Dean discuss the heartache of knowing what needs to be changed in a movie based on the audience tests, but not being able to make those changes. Join Kevin and his guest, producer and director Dean Devlin, and learn how they successfully used audience screen testing to craft some of the highest grossing movies of all time, and enjoy some insider stories on Kevin's podcast, Don't Kill the Messenger!</
S2022 E1 · Tue, August 16, 2022
Graham King (Film Producer) on Movie Making & Research
Send Kevin a Text Message Kevin is joined by Oscar winning movie producer Graham King to discuss film producing, his experiences with audience test screenings, making and testing Bohemian Rhapsody, and more. Graham King, Producer Graham King is a four time Academy Award nominated producer, winning the award for The Departed. He's been involved in the making of more than 50 movies, producing films including Tomb Raider, Gangs of New York, Argo, The Town, Blood Diamond, Hugo, and Bohemian Rhapsody. Getting his start in producing films (1:49) Graham shares how he gravitated towards the storytelling in films and how to capture the telling of these stories through the medium of film. He has been especially drawn to true life stories and biopics. Graham looks for characters that are larger than life and finds a way to humanize them on the screen. His first audience screening experience (3:48) Graham speaks of the influence of his earlier films working with Martin Scorsese and how he has shared his love of previewing movies. It is critical to get the response from those who have no hidden agenda. The audience is there to like the movies. Graham believes that if you really want the truth you have to show it to those not in the industry with no personal agenda. Audience impact on his films (6:44) Bohemian Rhapsody was one of the top scoring films in preview and Graham discusses the decision to bring it to the big screen instead of streaming. He shares the import of capturing the experience that Freddy Mercury provided of bringing joy to the masses in his concerts and how it was important to convey that sense when experiencing the film. About those who say screenings impede the process (13:01) Graham believes that screenings and audience input are absolutely crucial in producing the most successful films. He believes that it is an irresponsible view to see audience input as an impediment. Audience input has a significant impact on the film. The screening process goes beyond just the cards and scores but rather the audience brings an energy when watching the film that is most useful when viewing. Movie stories (29:15) Graham shares stories about the making of several of his films including The Town, Jersey Boys and his new film about the Bee Gees. He discusses his responsibility in telling their stories in a way that pays respect and provides enjoyment. These interesting tidbits give the listener little known aspects of the movie making process. Join Kevin and his guest, film producer Graham King and learn how they crack the code for playability success using audience screen testing and enjoy some insider stories on Kevin's podcast, Don't Kill the Messenger! Host: Kevin Goetz Guest: Graham King OBE<br/
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