Author Culture Podcast
Helping science fiction and fantasy authors find sustainable success on their terms in a chaotic publishing world. Using her 15 years of experience as an award-winning science fiction & fantasy author of 25+ books, editor/coach/marketing strategist, and publishing house CEO, Janeen is here to elevate your author life (and cut through some of the common myths and misconceptions). Includes: -World building guidance -Publishing industry commentary -Author interviews -Marketing strategies -Author life tips -Encouragement & mindset So if you’re looking for a friendly, experienced guide to help you navigate author life, enjoy the creative journey, and stay faithful to your calling, you’re i...
Thu, April 24, 2025
3 Steps to Stand Out in Anthologies & Multi-Author Series
In this conversation, I discuss the challenges and strategies for authors navigating collaborative writing projects, such as anthologies and multi-author series. I emphasize the importance of maintaining a unique voice while adhering to project parameters and goals. The discussion includes practical tips for authors to set their own objectives, understand the expectations of collaborative projects, and utilize the 'same and different' method to create compelling stories that resonate with readers. This is a great episode for how to write in multi author series and how to write for anthologies.Prefer to read? Click the transcript button the Substack page - you can read straight through or use the transcript to skip around on the video. Author Culture is a reader-supported podcast. To receive new posts and support my work, consider becoming a free or paid subscriber. Paid subscribers also get unfiltered bonus episodes covering an array of current events (plus, they can choose episode topics). This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Thu, April 17, 2025
Write Heart-Stomping, Brain-Bending Dystopian with author Laura L. Zimmerman
Join Laura L. Zimmerman and me in this livestream as we explore the intricate world of dystopian fiction, discuss the themes and elements that define the genre, and shamelessly discuss all things Hunger Games. We discuss what draws readers to dystopian fiction, how allegories are key to creating memorable stories, and the need for compelling secondary genres to make a story sing. And then we also discuss our favorite Hunger Games characters and why Sunrise on the Reaping gutted us in the best way possible. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, April 09, 2025
The Pitfalls and Perils of Writing & Adapting Allegories
In this episode of the Author Culture Podcast, I discuss the complexities of using allegories in storytelling I emphasize the importance of understanding the power and potential pitfalls of allegories, the implications of casting choices in TV and movie adaptations, and the need for care to respect authorial intent. Plus, my examples are the latest Snow White adaptation and the rumors about Aslan’s voice actor being female - so some hot takes are included here in my usual sane, healthy, and facts-first perspective. The conversation highlights how allegories can shape narratives and provoke diverse interpretations, urging writers to balance their use with quality storytelling. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, April 02, 2025
WIP Updates, Backtracking, & Random Reading
In last week’s episode, I helped you walk through a quarterly pruning. In this one, it’s time to share about mine!Includes how Substack is going, updates on her latest work in progress (and how you can learn from my mistake), what’s happening with my world building series, and what’s been on my reading stack. Tune in and let’s hang out! Prefer to read? Click the transcript button on the Substack page - you can read straight through or use the transcript to skip around on the video. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, March 26, 2025
Achieve More Book Success By Doing Less
So it’s the end of the first quarter in 2025. How are those goals? Knocking them out of the park? Felt like you got knocked around instead? Either way, this episode is for you to help you assess what you planned, what actually happened, and what to do next. By reflecting on what works and what doesn't, us authors can streamline our efforts and find a balance between our author goals and having an actual life outside of them (while still finding success). Prefer to read? Click the transcript button on the Substack page - you can read straight through or use the transcript to skip around on the video. Thanks for reading Author Culture! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, March 19, 2025
Pros & Cons of Writing in the Superhero Genre with H.L. Burke
In this engaging livestream conversation, H.L. Burke (Heidi) and I explore the intricacies of writing superhero fiction, discussing the implications of superpowers, the role of government, and the moral dilemmas faced by characters. We delve into the unique challenges of marketing superhero stories, the importance of character development, and the dynamics of building a dedicated audience. The discussion also highlights the upcoming anthologies featuring new voices in the superhero genre, emphasizing community engagement and creativity. Click here to support the Kickstarter for the DOSA anthologies II and III (and get really spiffy special edition copies!)Check out H.L. Burke on Substack. Prefer to read? Click the transcript button on the Substack page - you can read straight through or use the transcript to skip around on the video. Author Culture is a reader-supported podcast that I create to help scifi and fantasy authors just like you. Consider becoming a free or paid subscriber (paid subscribers get bonus current event episodes, live chat, and Q&A). This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, March 12, 2025
Unlocking the Secrets of Genre Research
Just read books in your genre, and you’ll “get it.” Right? Sometimes it’s not so easy - but I’m here with my secret sauce tips to make doing genre research a simple and (and even fun) process. I cover methods for selecting books for research, analyzing genre elements such as tropes, character arcs, and world-building, and the crucial phrase I always ask myself when figuring out what makes a book genre really work. Prefer to read? Click the transcript button on the Substack page - you can read straight through or use the transcript to skip around on the video. Author Culture is a reader-supported podcast that I do to help scifi and fantasy authors just like you. Consider becoming a free or paid subscriber (paid subscribers get bonus current event episodes, live chat, and can request topics). This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, March 05, 2025
Is World Building Getting Less Complex?
In this conversation, I explore the shifting landscape of world building in science fiction and fantasy, including a comparison of simpler world building in romantasy with the enduring appeal of complex world building in other subgenres. I also offer some marketing thoughts on the increasing reader divide between complex and simple world building. Plus, how author preferences can shift between one or the other. Prefer to read? Click the transcript button on the Substack page - you can read straight through or use the transcript to skip around on the video. Author Culture is a reader-supported podcast & publication - I do this to help you! Consider becoming a free or paid subscriber (paid subscribers get bonus episodes, live chat, and request topics). This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, February 26, 2025
6 Factors to Consider When Choosing Book Events
In this conversation, I break down my 6 key factors when evaluating which book events I sign up for every year. Bonus: I also dig into how to do book events when managing limited energy levels (and a budget). This episode includes: -Why high foot traffic does not guarantee sales-Evaluating the theme and guests of the event for potential connections-What to consider when looking at event costs-Recovery time for long book events Plus, why new authors might want to hold off on big ticket events. Whether you’re a newbie or a veteran, this episode has some fresh ideas for you. Prefer to read? Click the transcript button on the Substack page - you can read straight through or use the transcript to skip around on the video. Just FYI - I’m offering a special price deal for paid subscribers through the end of February. Paid subscribers get 1-2 additional episodes per month focused on current events or Q&A , plus the ability to request episodes and submit questions for Q&A. Click here to get 15% off a paid subscription - forever! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Sun, February 23, 2025
Will Kindle's Upcoming Change Hurt Authors?
In this conversation, I discuss the recent changes in Amazon's Kindle ebook policies, addressing the concerns raised by readers and authors alike. I emphasize the importance of understanding the nature of digital ownership and licensing, the cultural implications of these changes, and offer practical advice for both readers and authors navigating this evolving landscape. The conversation aims to clarify misconceptions and equip listeners with the knowledge to make informed decisions about this new shift from Kindle. Source Materials: Original Video from CriminOlly Article from The Verge Article from Tech Radar Can You Own An Ebook? - NYU Journal of Intellectual Property and Entertainment Law Research Copyright Law for Yourself Want More Current Events Posts? I’m offering a special price deal for paid subscribers through the end of February. Click here to get 15% off a paid subscription - forever! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, January 01, 2025
When to Pull Back & Destroy Everything in the New Year (or at least mildly attack it)
In this episode, Janeen Ippolito reflects on the challenges and expectations that come with the New Year, particularly for authors. She discusses the importance of evaluating one's progress and setting realistic goals, emphasizing the need for a personalized creative calendar that aligns with individual rhythms. Janeen also shares her strategies for streamlining content creation and managing social media presence, encouraging listeners to let go of unnecessary pressures and focus on what truly matters in their author journey. takeaways The New Year can bring mixed feelings of accomplishment and disappointment. It's important to evaluate what truly matters in your author life. Creating a personalized creative calendar can alleviate pressure. Sometimes doing less can lead to greater productivity. Self-reflection is key to understanding your goals and ambitions. Letting go of certain expectations can be liberating. Consistency in content creation is more important than perfection. Social media presence should align with your personal goals. Don't be afraid to try new things, even if they didn't work before. Focus on what matters to you and your creative journey. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, December 18, 2024
Theme and Message Help You Sell Books
In this conversation, Janeen Ippolito discusses the critical role of theme and message in storytelling. She emphasizes that understanding and effectively communicating these elements can significantly enhance a book's connection with readers. The discussion covers the definitions of theme and message, their importance in narrative structure, and practical tips for authors to identify and convey these concepts in their writing. Janeen also highlights the value of beta readers in the editing process and the impact of reader expectations on theme and message communication. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, November 27, 2024
When Writing is Hard - Find Hope and Perseverance in the Waiting
In this conversation, Janeen Ippolito shares her personal journey through the challenges of writing, emphasizing the importance of humility, faith, and patience. She discusses the struggles of completing her latest book, the lessons learned in waiting for inspiration, and the significance of trusting God throughout the creative process. Janeen encourages writers to embrace both the joys and difficulties of storytelling, reminding them that their worth is not tied to their work but to their faith. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, November 20, 2024
Does Your World Building Work with Your Scifi or Fantasy Genre?
In this episode, Janeen Ippolito discusses the intricate relationship between world building and genre in science fiction and fantasy writing. She emphasizes the importance of understanding genre definitions, cultural influences, and reader expectations. The conversation provides practical tips for authors on how to navigate the complexities of genre research and effectively connect with their target audience. • World building is essential for defining genre in speculative fiction. • Genres are influenced by cultural factors, including economic needs and reader expectations. • Readers of sci-fi and fantasy particularly seek immersive world building. • Understanding genre requires reading widely within the genre and its subgenres. • Successful authors can provide insights into genre-specific tropes and expectations. • Engaging with reader communities can reveal what audiences expect from a genre. • Trial and error is a natural part of the genre research process. • Authors can influence genre evolution through innovative storytelling. • Crossover effects from other media can shape genre trends. • The choice of genre and its elements ultimately lies with the author. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, November 13, 2024
Don't Just Write Faster - Write Better (and Enjoy it) - Top Tips & Fun/Weird Hacks
In this episode of the Author Culture Podcast, Janeen Ippolito explores the balance between writing faster and writing better. She discusses the importance of understanding one's writing process, the trade-offs involved in increasing word count, and practical tips for enhancing writing speed without sacrificing quality. Plus, why your word count speed might just come down to font choice. Writing faster doesn't always mean writing better. It's essential to assess if increasing word count really matters to you. Quality can suffer when focusing solely on speed. Understanding your genre can help set realistic writing goals. Creating a writing process that works for you is crucial. Using community-based incentives can boost your writing productivity. Font choice can influence your writing speed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, November 01, 2024
Ask This First - When Considering Your "Why" in Writing & Marketing
In this conversation, Janeen Ippolito explores the pivotal questions authors face regarding the significance of their work. She emphasizes the importance of asking not just why their writing matters, but whether it matters at all. Through personal anecdotes and insights, she encourages authors to confront uncomfortable truths about their motivations and the changing landscape of the publishing industry. The discussion highlights the necessity of self-discovery, adaptability, and finding deeper reasons for pursuing a writing career beyond financial gain. Every author questions if their work matters at some point. Asking 'does it matter?' is crucial for author longevity. Change is hard, but necessary for growth in the author journey. The publishing industry is chaotic and requires adaptability. You are allowed to shift your focus and priorities as an author. Self-discovery is key to understanding your motivations. It's okay to let go of projects that no longer resonate with you. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Tue, October 15, 2024
A New Era for This Podcast
Hey there! In this episode I share some of my recent (and not-so-recent) experiences with pivoting my focus and what that means going forward. I'm going to be closing down some things (this podcast is staying), shifting over others, and stepping into some areas that have been really on my heart lately. This is going to be a new, highly consolidated focus that I'm super-excited about - and of course, I'm sharing how you can take a look at your priorities and make solid adjustments as well. Includes: The pros and cons of the Author Elevate brand Giving yourself permission to move on The importance of balancing mental loads Figuring out how to human professionally with other humans What the next steps are! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Tue, October 01, 2024
When You Should Ignore the Data (and just do what makes sense)
*waves* Hey there! Anyone feeling data and info overload? I'm right there with you! And in this quick episode I offer an alternative to getting lost in the analytics, likes, subscribes, and all the rest. Learn one crucial tip for sifting through all the info, and how to prioritize your goals and health to keep author life sustainable. It's time to reclaim your confidence and clarity. See you in the episode! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Tue, September 24, 2024
How to Create Your Winning Writing and Marketing Process
Want to do your writing and marketing easier, faster, and better? It’s time to create a process you love for author success–and I’m here to help you start right now! Don’t miss this episode of the Author Elevate podcast as I share some tips to research your process and narrow it down to something that works for your unique brain. Includes awesome word-nerding (vocabulary appreciation), one essential acronym, and how to adapt what others are doing to your own process! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Tue, September 10, 2024
One Thing Every Author Needs
Welcome back to the Author Elevate podcast! Are you ready for a few changes? We promise they’re good ones! Learn what cool things are on the horizon and our theme for this season. In this episode: -four changes I’m making to level up this podcast (and keep myself sane) -the highly underrated secret of successful authors -plus, find out more about the direction the Author Elevate Podcast & YouTube Channel will be taking this season and beyond! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Sat, July 27, 2024
Author Business Success Even If You Can't Write Every Day with Tiffany Grant
Have you tried to write every day–and can’t, because of life? Do you want to push forward in your author biz but keep dealing with setbacks? Author and YouTuber Tiffany Grant has a boatload of encouragement, tips, and inspiration in this latest episode! And she also shares about running a successful Kickstarter with her debut novel! Includes epic conversations like: -Why she decided to run a Kickstarter on her debut book (and what she learned) -Adapting author business to handle overstimulation and depression -Coping techniques for when you have to keep going - and when to just stop -How having a unique brain and difficulties can help develop writing ability and empathy -plus, favorite words are the topic in this week’s random question! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Sat, July 27, 2024
4 Top Tips to Help You Finish Writing Your Book with E.J. Kitchens
Are you ready to finish your next book? How about the next one…and the next one? Author E.J. Kitchens brings all the best tips for how to overcome writer's block on this episode! And she’s offering a free guide with even more tips for eliminating writers block (check out the YouTube Channel for the link). Includes epic conversations like: -Elizabeth’s unexpected journey to authorship (she didn’t enjoy writing) -how focusing on the details can elevate your whole story -the three R’s for recovering from writer’s block -how writing in layers can alleviate creative pressure -plus, Elizabeth answers the random question about…story tourism! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Sat, July 27, 2024
How to Handle Author Life Curveballs with Humor with A.C. Williams
Does author life sometimes make you feel like screaming? What if laughter is a better option? Special guest A.C. Williams shares all about approaching hard author life curveballs and situations with humor. Includes epic conversations like: -how mishaps with her latest release taught her resilience (...again…haha) -the importance of letting go of control and accepting that some things are out of our hands -finding laughter and lightness in difficult circumstances can help us persevere. -surrounding yourself with a supportive community -practice gratitude and focus on the good (without denying the hardships and difficulties) -plus, which of her characters she would NOT want as a caregiver if she was sick This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Tue, May 14, 2024
Top Tips for Writing Short Stories That Help Sell Series with H.L. Burke
Struggling to write short stories? Or maybe you just want some fresh writing inspiration? We’ve got you covered with great tips on how to intuitively write short stories that connect with larger series. My special guest H.L. Burke (author of many books, winner of awards, adorer of cats) shares her top tips on writing short stories! Includes epic conversations like: -how she’s used short stories to connect with readers across three difference series -ideas for writing short stories based on what’s fun for the larger story’verse -key things to avoid when writing short stories within a larger universe -why superheroes and cats are amazing This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Tue, May 14, 2024
How to Reclaim Your Creativity & Overcome Burnout with K. Michele Moseley
What if you have the contract, you do the promotion, you put on your best marketing hat - and then things fizzle anyway? Or worse, your publishing house closes? My guest K. Michele Moseley has been through all of this and more, and she shares her wisdom on recovering from burnout and reclaiming creative joy in this episode. Includes epic conversations like: -how Michele found fresh creativity in being a tattoo artist -what brings her to the page each day -embracing the process of writing - not just the product -publishing as another art form to be done with excellence -playing Netflix roulette with her husband -not letting external pressures define success This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, February 21, 2024
Faith-Based Sword & Sorcery, Body Horror with Romance, and Creative Life Balance with Rebecca P. Minor
Can faith-based sword and sorcery books, body horror romance, gifted illustrator, successful CEO of Realm Makers, and chronic conditions all go together? Yup, if you’re the amazing Rebecca P. Minor, who I have the honor of interviewing in this latest podcast episode! We dive into world building from a Christian worldview, exploring new genres, balancing business and creative life, the importance of cats and rats, and much more. Also, for weekly videos (vs. sporadic podcast episodes), please check out the Author Elevate YouTube Channel. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Tue, January 16, 2024
Author Life | Final Podcast Episode (Sort of) and Future Plans
It’s a new year–and a new start with new goals for Author Elevate! Which includes some moves to new places and new angles (let’s see how often I can fit “new” into these show notes, haha). In this episode I dive into my most recent experience with streamlining my process, including analyzing habits, trying to be everywhere, and dealing with chronic conditions. Tune in for my exclusive tips on transitions, growth, and how to move into the next season well. Plus, where you can find me next! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, December 15, 2023
Author Life | 2024 Author Predictions & Your Q&A
Want exclusive, secret sauce questions for identifying your ideal readers? What about incorporating theme into your story? How about bumping up your series read-through? Janeen Ippolito tackles all of this and more in this info-packed episode of the Author Elevate Podcast, where she answers a pile of your questions. Plus, she dares to make some predictions for 2024 (and then of course, invites you to use according to your unique goals). Sit down and get ready to take notes in this value-packed final episode of 2023! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, December 08, 2023
Writing | 3 Ways to Save Time When Writing a First Draft
Have loads of story ideas? Want to get at least a few of them written? Then you’ll need to get solid with writing first drafts! In this episode of the Author Elevate Podcast Janeen tackles three essentials for saving time when writing the first draft of your story. Plus, how to handle writing around busy holiday seasons. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, December 01, 2023
Marketing | 5 Common Book Marketing Myths
Talk about your book all the time. No, in fact, never talk about your book, because that’s salesy. No, wait - “write to market” so you don’t waste your time. Sound familiar? Janeen Ippolito tackles 5 Common Book Marketing Myths in this episode of the Author Elevate Podcast. Includes what marketing really is, why asking is a powerful tool, and the importance of mastering your motivation. Plus, the difference between “sales” and “salesy”. Tune in for this myth-busting episode! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, November 17, 2023
Author Life | Successful Author Life While Coping With Chronic Conditions
Feel like your chronic conditions have stacked the deck against your author success? Overwhelmed by life and challenges–and wondering if achieving your goals is even possible? Be encouraged and equipped by this interview with bestselling fantasy author W.R. Gingell, who lives with multiple chronic conditions and keeps going onward. Includes time organization strategies, how she includes characters with chronic illnesses in stories, and when to just stop and rest. Plus, what inspired her current urban fantasy series and why the answer to the random question is ALWAYS “dragon.” This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, November 10, 2023
Writing | Master Middle Grade Books with Marketing Rebel JJ Johnson
Calling all authors of middle grade fiction! Or potential authors. Or people who read middle grade fiction–or have kids who read it. Check out this episode with Janeen Ippolito and award winning middle grade author JJ Johnson. Includes how JJ started writing about plastic dinos and living snot, some pitfalls to avoid when writing for middle grade, and how he grew his platform and sales during the pandemic. Plus, what makes JJ a marketing rebel, and how he gets away with it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, November 03, 2023
Writing | How to Use Personal Experiences in Your Writing
What happens when you get personal with your writing–but then also want to sell it? Is it possible to write through your joy or grief, and make it marketable? Join host Janeen Ippolito and guest author and writing coach Sharon Hughson as they discuss personal inspiration and vulnerability in storytelling. Includes how to navigate using experiences you walked through with others, how to deal with negative reviews of vulnerable stories, and how to separate your internal processing from the message you want to communicate to readers. Plus, Sharon gives a very equine answer to the episode’s 1 Random Question. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, October 20, 2023
Author Life | 3 Secrets to Keeping Your Author Life Sustainable
Overwhelmed with author life? Not sure how to keep going? Janeen Ippolito shares some of our secret sauce tips for a sustainable author career in this episode of the Author Elevate podcast. Includes one essential investment to make, one skill experienced authors have mastered, and why we at Author Elevate keep harping on goals (hint: they really do matter). Plus, we discuss how to prep (and when to avoid) Black Friday promotions for your book. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, October 13, 2023
Marketing | 5 Reasons Readers Love Your Book
Want to attract raving fans to your story? What about positive reviews and excited endorsements? We’ve got you covered in this episode of the Author Elevate Podcast. Janeen Ippolito dives into what story elements readers rave about, why your book ending is crucial, and why sometimes it has nothing to do with your writing. Plus, in Our Take we discuss NaNoWriMo - good reasons to do it, and good reasons to skip! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, September 29, 2023
Writing | What to Do When Your Protagonist Goes Rogue
Thought you knew your protagonist and had everything planned out–and then they just stopped talking to you? Or maybe you were all ready to explore your story with your protagonist but they’re just not showing up? We’re talking all about rogue protagonists and how to bring them in line in this episode of the Author Elevate Podcast. Join Janeen as she discusses five ways protagonists go rogue and offers many tips on how to get them on track. Plus, she dives into the pros and cons of direct sales. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, September 22, 2023
Marketing | Should You Be On Social Media (and How to Use It Well)
Is social media actually worth your time? Does it work for your genre–even if you’re not giving away candles? Janeen Ippolito and special guest cohost Amy C. Williams tackle healthy, practical approaches to social media for fiction authors in this episode of the Author Elevate podcast. Includes how to choose a channel, when to ditch social media completely, and other methods for community building. Plus, why having multiple online communication channels is essential for author life. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, September 15, 2023
Author Life | Should You Buy That Book, Course, or Program?
Learning more skills is one of the best ways to level up in your author life and book business. But how do you know which course, book, or program is worth your time? Janeen Ippolito dives into key questions to ask in this episode of the Author Elevate Podcast. Includes how to vet the instructor, how to check the course content will work for you, and how to evaluate if this book, course, or program is right for your budget. Plus, in the weekly Our Take we tackle promoting your book after a rebrand (and when you shouldn’t bother). This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, September 08, 2023
Writing | 5 Key Elements to Make Your Story Scenes Shine
Want to make sure your scenes keep readers turning pages? Want to make every moment count? We’ve got you covered! In this episode of the Author Elevate Podcast, Janeen dives into five crucial aspects of how to write a story scene and gives you tips and tricks to make them irresistible to readers. Plus, the one area you absolutely need to invest in for your author life success. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, August 25, 2023
Author Life | Should You Become an Author Assistant?
Need a side hustle while you’re waiting for your books to take off? Enjoy helping authors and doing routine, detail oriented tasks? Then becoming an author assistant might be the right move for you! But before you jump in, Janeen Ippolito discusses the pros and cons of author assistant work in this episode of Author Elevate. Includes key questions to ask yourself before deciding to become an assistant, the differences between author assistance work and other kinds of author services, and how to connect with your ideal clients. Plus, in this week’s Our Take we discuss the Messy Middles of stories and how to make sure your story keeps readers riveted all the way to the end! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, August 18, 2023
Author Life | Best Practices for Hiring an Author Assistant
Feeling the marketing overwhelm? Pared down your admin tasks to bare minimum, and still don’t have time to write? My friend, it’s time for an author assistant. In this episode we discuss how to find an author assistant, what you need to do to prepare for an author assistant, and the key to handing off the right tasks. I also share my #1 tip for working well with an assistant (hint: dating isn’t just for romance). Plus, in the Our Take section we discuss the Writers Strike in Hollywood and what it means for creative workers in general. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Mon, August 14, 2023
Writing | What to Do When Stories Get Vulnerable with Tabitha Caplinger
What happens when you’re a plotter–but the ending decides to just not show up? How do you balance your heart story with a desire to serve readers? Janeen tackles all of this and more in this episode of the Author Elevate Podcast with guest author Tabitha Caplinger. Tabitha shares her tips and experiences with taking risks with your story, while also trying to think like a reader in editing. Plus, we talk about our favorite Marvel movies and why errands are best done with an ax and a shield. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, August 04, 2023
Writing | Managing Your Writing Time and Priorities with Ted Atchley
Need more time to write? Wondering how you’ll finish that book–and if anyone will read it? This is your episode. Host Janeen is joined by author Ted Atchley for this first What My Book Taught Me feature, where we celebrate authors and books and learn from their author experiences. You won’t want to miss Ted’s dynamite discussions about the challenges of editing and the importance of prioritization as he finished up his sci-fi book, Key to Reality. Plus, we nerd out over Star Wars (because of course). This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, July 28, 2023
Marketing | Essential Jumpstart for Market Research
Who loves genre research? …All right, anyone love to hate it? Either way, we’re going to talk key tips and tricks to research your book’s genre for success in this episode of the Author Elevate Podcast. Dive into a step by step walk through the reasons for genre research and some of the best practices for getting started. Plus, it’s time for some news, including a potential social media publishing house and the latest on author vs. AI lawsuits. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, July 21, 2023
Writing | 4 Essential Questions to Evaluate Feedback on Your Writing
What if a major publishing professional just ripped your writing to shreds? Or what if they gushed over it, but asked for specific tweaks? Or what if three different beta readers had three completely different opinions on a book? I’ve got you covered in this episode. We’ll discuss how to know when you should accept feedback–and when to put on blinders and ignore it. Plus, whether or not you should read book reviews (and why I’m off Goodreads for the foreseeable future). This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, July 14, 2023
Marketing | Best Practices for Authentic, Effective Author Networking
Ever wonder how people just suddenly get into cool book projects? Want to expand your book’s reach? Effective author networking is the key, and this episode has the best practices for getting started. Learn why authors in your genre are comrades (not competition), how to get asked into projects, and strategies for book sharing. Plus, Janeen dives into Meta Threads and how to know if this social media platform right for you (or will just drive you crazy). This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, July 07, 2023
Writing | How to Get Out of "Editor Mode" and into "First Draft Mode"
It’s time to write that draft–but you can’t get your brain out of editor mode! Yikes! Check out this episode of the Author Elevate podcast, where Janeen Ippolito dives into six tips about how to get into your first draft brain, and get those awesome words on the page Plus, this episode’s weekly take is all about why you have to persevere in writing (because the world really is out to get you but also…not…). This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Thu, June 15, 2023
Author Life | Endings, Transitions, and Charting New Beginnings
How do you know when it’s time to move on–and when it’s time to stick it out and do the hard things a little bit more? In this extra-special episode of the Author Elevate podcast, Janeen and Amy dive into four key questions to ask yourself in that all-important evaluation of your author life and career. Plus, we discuss the recent shutdown of our publishing house, Uncommon Universes Press, and what the future holds for Author Elevate (hint: the podcast is sticking around). Plus, our writing tips of the week. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Thu, June 01, 2023
Sales | How to Add Author Services to Your Book Business
(Hey there! This is the second episode in our Adding Revenue Streams Miniseries. This episode features an interview from the previous podcast, Own Your Unique Words, with Katie Phillips). Want to start offering author services alongside your books? Or have you done so, but seen zero results? Special guest Katie Phillips and I have you covered in this biz-tastic episode. Learn how to balance author services with books, top reasons NOT to offer author services, and our mistakes from our first offers. Plus, Katie answers the flavorful random question of the day. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Thu, May 18, 2023
Sales | Adding Revenue Streams to Your Book Business, Part 1
Feeling the pinch of prices? Worried you’re not selling as many books as you could be? Or maybe you’re finally admitting that yes, you want to make a profit–or at least break even. Where do you start? Janeen and Amy dive into the first episode of this mini-series on adding revenue streams to your book business. We kick off with an all-important assessment of your core motivations and your life season (because we’re all about smart, mindful choices, not panic decisions triggered by someone’s sales report or email newsletter). Plus, learn how you can be a guest on our show! And what double decker buses have to do with pivoting. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Thu, May 04, 2023
Writing | How to Succeed in Less Common Genres
Ever been told to avoid certain genres as “a waste of time” or “you’ll never make bank” or “no one cares”? Agree to disagree! Join Janeen Ippolito and guest host H.L. Burke as we tackle how to thrive writing in less common genres. Includes how to prep your expectations, tips for marketing success, and Heidi’s own experiences from writing 14+ books in the less common superhero genre. Plus, cats and snails make an appearance. You won’t want to miss this episode! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Thu, April 20, 2023
Author Life | Best Practices for Using AI Responsibly to Help You Thrive
AI is here, authors–run for the hills! Or maybe just become one with the machines? A hard nope to both. Instead, this podcast offers a healthy, balanced perspective of the increased emergence of AI and machine-learning in author life. Join Janeen Ippolito and guest co host Jessica Fry as we talk about automated editing programs, copywriting aids, dictation/transcription software, and how much AI could really impact storytelling. Enjoy this big picture perspective with encouragement and hope (as well as practical tips). This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Thu, April 06, 2023
Author Life | Whoops, I Wrote A Book! The Story of An Accidental Author
What if you had no plans of becoming an author–and then you suddenly start writing fiction? And then get a publishing deal? Join Janeen and special guest Sarah Delena White in this episode featuring an atypical author journey, and what you can learn about mastering your own unique path. Plus, we discuss when you should pay attention to cover design trends–and when you should ignore them. You won’t want to miss this episode! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, December 21, 2022
Author Life | How to Write & Market in the Hard Seasons
Janeen and Amy deliver a double-dose of encouragement, hope, and practical advice for author business when life is a lot (which we know can be…most of the time). As always, we get real with stories from our own experiences, when you do need to buckle down and do the work, and when to put blinders on and ignore those “can’t-miss opportunities” in favor of something better. Plus, we do the year in review and share a few exciting snippets from our 2023 plans! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, December 14, 2022
Marketing | Why (and How) to Sell Your Books on Autopilot
Life can be hard, so make selling easier! Janeen and Amy tackle how (and why) to set up your books to sell on autopilot. Includes how social media can fit (if you choose) and why putting in the work now will help you to sell without burnout. Plus, we talk about pros and cons of using Substack for your author newsletter platform and what mud wrestling a pig has in common with writing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, November 16, 2022
Writing | Find the Best Stakes for Your Story
Want to ensure your story gets read-through? What happens if your protagonist fails–or succeeds? Story stakes are one area you have to nail. In this episode Amy and Janeen dive into stakes by genre, by reader preference, and how to navigate the tension of what you find intense (vs. what works for your story). Plus, what Kindle has learned from your local grocery store and why sometimes the best goal is no goal at all. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, November 09, 2022
Author Life | How to Show Up Successfully (and Enjoy It)
You gotta market–but you hate it. Or you enjoy it, but it can feel disconnected from your actual mission. Or maybe you’re just flat-out exhausted and need some new tips to stay consistent without burnout. Epic author, this is your episode! We take a deep-drive into the psychology of showing up as yourself, and also connecting with your ideal readers. Plus how personality tests do (and don’t) help. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, November 02, 2022
Marketing | How to Sell Books in High-Traffic Months
Ready to stand out when everyone is selling? This is your episode! Amy and Janeen tackle how to move more books during high traffic months (like November–hello, Black Friday). Includes tips on market research, how to ride unstable sales waves, and the best strategic discounts to offer. Plus, in New and Shiny we discuss making readers wait on books, and when splitting your WIP is a great idea. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Mon, October 31, 2022
Writing | How to Prep to Write Any Story
Need to organize a project to submit? Getting ready for NaNoWrimo? Want to file away story ideas for later? We have you covered in this episode. Includes essentials for plotting and characterization, plus what parts that you can leave for later. Let’s get you prepped for success! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, October 05, 2022
Author Life | How to Write & Market for Entertainment
Here’s the third episode in our specialty series, Reasons to Write! In this series, Janeen and Amy are diving into different ways to win at the writing and publishing life. In this episode, we tackle writing for entertainment, aka just for the fun of it, including ideas to unlock your brain, have more fun with writing, and put the blinders on and chill out when the author next to you is zooming into the stratosphere of productivity. Plus, updates on Janeen’s newest book marketing book (and how to get access first). Upper tier Patreon subscribers get our bonus content with specific tips and tricks for writing fun and restfully even in the midst of much stress and difficult life seasons. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, September 28, 2022
Author Life | How to Write & Market to Share a Message
Here’s the second episode in our specialty series, Reasons to Write! In this series, Janeen and Amy are diving into different ways to win at the writing and publishing life. In this episode, we tackle writing to share a message, including specific plot essentials, production challenges, promo ideas, and why ‘free’ can be your best pricing model. Plus, what Sam’s Club and Costco can teach authors about creating a perfect reader magnet. Upper tier Patreon subscribers get our bonus content on creating irresistible reader magnets (including specific plot do’s and don’ts) as well as a list of ideas for promos and engagement. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, September 21, 2022
Author Life | How to Write & Market to Make a Profit
Welcome to our first specialty series, Reason to Write! In this series, Janeen and Amy are tackling different ways to win at the writing and publishing life. In this episode, we dive into writing for profit, including genre choice, production must-haves, and keys for solid marketing. Plus, how to know if this is the right route for you. Upper tier Patreon subscribers get our bonus content on specific write-to-market routes for fiction and nonfiction books! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, September 07, 2022
Writing | Creating a Knockout Ensemble Cast
Ready to make your ensemble cast irresistible? This is your episode! Janeen and Amy are joined by guest author Margaret McGriff to talk all things character-building, including how to make your voices distinct, how to develop unique backstories, and what to do when your cast doesn’t behave. Plus, we discuss the best options for debut authors, and what the MCU gets right. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, August 24, 2022
Marketing | How to Make Ads Work Without Wasting Your Time
Amy is back and ready to help you tackle your ads! She and Janeen talk about when to use ads, how to use ads, and why ads can be helpful even when they fail. Includes the essentials you must have in place before you start running ads. Plus, Amy’s surprise AWSA award win and why asking questions is the most valuable thing you can do. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, August 17, 2022
Author Life | Accounting Tips, Mental Health, and Sustainability
Need help with your author accounting? What about mental health? We get it–sometimes these two just go hand in hand (money can be hard). Join Janeen Ippolito and special guest Chris Morris (accountant and mental health advocate) as we talk friendly tips to help with your accounting, and insightful guidance on best practices for mental health. Plus, the differences between fiction and nonfiction authors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, August 10, 2022
Writing | 4 Tips for Dynamic Story Description and Settings
Could your description be making your story drag? Level up your description writing chops with this tip-tastic episode! Janeen and Amy share how great descriptions can make your plot more impactful, your characters more potent, and your settings more engaging. We also talk about new hardback printing options–and whether they make sense for your market. Plus, why sometimes the answer to writer’s block is more writing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, August 03, 2022
Author Life | Recaps, Writing in Recessions, and Mid-Year Goal Checks
Janeen and Amy dive into some current topics with timeless guidance in this biztastic episode. We discuss maintaining your biz when the economy tightens budgets, including when to shift gears. Plus, three key questions when checking those writing and publishing goals, and our own epic shifts with Author Elevate. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, July 13, 2022
Writing | The Difference Between a Trope, a Genre Expectation, and a Cliche
Your epic hosts Janeen and Amy tackle these oft-heard writing terms in this helpful episode. Learn how tropes can help you connect with your readers, what genre expectations have to do with spaghetti, and why cliches aren’t really something to worry about. Plus, we share one easy tip for book sales, and get our Drift on with Pacific Rim geekishness. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, July 06, 2022
Marketing | 5 Tips for Growing Your Reader Audience
Ready to grow your audience? Already doing it, but want a boost? Amy and Janeen have you covered in this episode. We discuss five ways to grow your audience, from branding insight to data collection tips. Plus, we discuss audience building as a beginner or experienced author, and a possible upswing in the saga of a certain book distributor’s return policy. Tune in for all the awesome details! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, June 29, 2022
Writing | Author Biz: Then and Now (Plus Tips for Moving Forward)
Ever wonder if it really is easier now–or harder? We have all the encouragement for you! Janeen and Amy talk about changes in the publishing industry in the last 15-20 years. Includes why publishing is easier (and harder) now, editors vs. editing software, and how to focus on what works for you. Plus, what Spiderman has to do with all of this. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, June 22, 2022
Writing | Yes, Author Life Does Get Easier(ish) + Trope Combos
Just starting off in your author life–or in that awkward adolescence? We have all the encouragement for you! Janeen and Amy share their personal then/now stories as professional authors and publishers, with loads of tips (and mistakes you can avoid). Plus, we look at the difference between genre mash-ups and trope combos–and how you can use that love for genre smashing to sell more books (potato chips are mentioned, but not directly involved). Don't forget to subscribe. :-) Check out the website: http://www.authorelevate.comSupport us on Patreon: http://www.patreon.com/authorelevate Mentioned in this episode: -K-Lytics: https://k-lytics.com/-Publisher Rocket: https://publisherrocket.com/-The Marvelous Misfits - Janeen’s Reader Group: https://www.facebook.com/groups/168444147251310 Go forth and be awesome! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, June 15, 2022
Marketing | How to Nail Video Marketing and Book Awards
Amy and Janeen talk book awards, contest judging, and those oh-so-popular videos in this market-tastic episode. We take a deep dive into the book contest arena, including what book awards are meant to do (hint: it isn’t traumatize authors), why you can’t “lose” a book award, and how to give yourself the best chance for winning. Plus, we discuss how to handle the current “all the videos” social media trend (even if you hate being on camera). This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, June 08, 2022
Writing | Superpowers, Self-Publishing in Groups, and Cat Taxes
Janeen and guest host H.L. Burke talk superheroes and super storytelling in this epic episode. Learn how to choose superpowers, which tropes work well (and which don’t), and how to apply info to non-superhero genres. Plus we discuss group self-publishing and finishing up book series. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, June 01, 2022
Marketing | Writers Conferences, Book Graphics, and Naps
Get revved for your summer writers conference with this episode! Amy and Janeen discuss goals, comfy + professional clothes, and the importance of taking time to breathe. Plus, why certain book graphics are so effective and why "pivot" is THE word for a successful author. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Wed, May 25, 2022
Update | Name Change, New Faces, and One Crucial Industry Tip
Own Your Unique Words is back for Season 2, and we’ve gotten a makeover! Welcome to Author Elevate, your weekly podcast for the best tips, advice, and encouragement to level up your author biz. We’re talking about new features, a new cohost, and one industry tip you absolutely need (hint: we say it in “large, friendly letters”). This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, November 12, 2021
Ep. 19 - Marketing | Best Practices for Adding Author Services to Your Book Biz
Want to start offering author services alongside your books? Or have you done so, but seen zero results? Special guest Katie Phillips and I have you covered in this biz-tastic episode. Learn how to balance author services with books, top reasons NOT to offer author services, and our mistakes from our first offers. Plus, Katie answers the flavorful random question of the day. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Thu, October 21, 2021
Ep. 18 - Writing | Writing Jerks: How to Work With Unlikable Characters
Dealing with an unlikable character? Unsure whether to redeem them? What about characters that your readers love, but you don’t? Author and book coach A.C. Williams comes aboard to discuss all things unlikable characters. Learn what Pride & Prejudice, Doctor Who, and The Teenage Mutant Ninja Turtles get right about characterization. Plus, we discuss Hallmark “bad boys” and our favorite Doctors. You don't want to miss this episode! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, October 01, 2021
Ep. 17 - Writing | 5 Ways to Nail the Opening of Your Book
Irresistible book intros can get you agents, contracts, and more readers--but how do you write them well? I’ve got you covered in this tip-tastic episode. Includes why genre matters, how to start with story tension, and why clever lines aren’t always the answer. Plus, in the Episode Action tip, I share one of my secrets to series writing (without retconning). This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, September 10, 2021
Ep. 16 - Marketing | Best Practices for Getting Great Book Covers
Want to get a great book cover that sells books? I got you covered in this episode loaded with advice for getting the best, marketable book cover for your story. Learn when genre matters, when it doesn’t, and why communication skills are your best friend. Plus, in the Episode Action tip we focus on when to switch up your email newsletter platform, social media scheduler, and other subscription services. Tune in for all the awesome info! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, August 27, 2021
Ep. 15 Marketing | How to Promote Your Book Without Being a Jerk
Book promotion is hard enough without feeling like you’re annoying people. In this episode, learn key tips and tricks for book promotion without being obnoxious--and feel more confident sharing about your book! Plus, in the Episode Action Tip learn my #1 plotting essential, and how it helps with marketing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, August 13, 2021
Ep. 14 Writing | Best Practices for Writing Unforgettable Short Stories with Laura VAB
Ready to level up your short fiction--or dive in for the first time? Special guest Laura VanArendonk Baugh has you covered in this wordtastic interview. Learn the best way to approach short fiction, how to get started (and finished), and what to do when you get stuck. Plus, why short stories are like kale--and ice skating. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, July 30, 2021
Ep. 13 Marketing | How to Get People to Actually Read Your Books
Want to turn a one-time book buyer into a super-fan? This is your episode, Epic Author! Includes seven tips to take your book from a reader’s TBR pile to their must-read-again shelf. Plus, this week’s episode action tip gives you one essential trick for drafting books faster. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, July 09, 2021
Ep. 12 - Writing | Tips for Writing Characters That Stand Out
Want to write memorable characters who stand out from each other? Want to clear the “character clones” out of your manuscript? This is your episode! Learn essential tips for making your characters shine (and be delightfully different from each other) so that your books are easier to write and easier to sell. Plus, in the Episode Action Tip I share what you should be focused on during social media woes. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, June 25, 2021
Ep. 11 Marketing | Top Ways to Market Your Books Post-Launch
You launched the book--now what? I’ve got you covered with these essential tips and tricks on how to market your book after it’s out in the world. Includes why you need to do this, best practices for increasing your visibility, and some pitfalls with price drops. Plus, what matters most when marketing after (and between) book launches. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, April 16, 2021
Ep. 10 - Variety Episode | Writing, Marketing, and Mountain Dew with Parker J. Cole
Special guest & veteran author Parker J. Cole comes on the show to share all the awesome (plus her thoughts on Michael B. Jordan).. Learn her solution to author burnout, the one marketing tip every serious author needs, and how to hack the romance market (first tip: actually reading romance). Plus, why sometimes the best thing you can do is flip a trope. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, April 09, 2021
Ep. 9 - Writing | How to Write Characters Readers Love (or Love to Hate)
Unforgettable characters keep readers turning pages, sell books, and create loyal tribes. Learn where to start, what to avoid, and what to do with breakout characters (hint: don’t ignore them!). Plus, the Top Five essentials for character sketches, plus a free cheat sheet! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, March 26, 2021
Ep. 8 Marketing | Tips and Tricks for Content Repurposing - Part 2
You’re ready to show up and repurpose your book marketing content--but how do you come up with that content? This episode is cram-jammed full of ideas, tips, and tricks for authentic author and book-related content to connect naturally with your ideal readers. Plus, what bathtubs have to do with marketing your books. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, March 19, 2021
Ep. 7 Marketing | Tips and Tricks for Content Repurposing - Part 1
Content repurposing is a great way to market your book consistently without burnout...but how do you do it? And won’t people get tired of seeing the same thing? (Short answer: nope!). This episode explains how content repurposing actually works, how it saves you time, and a few tricks to do it faster. Plus, why a little organization goes a long way. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, March 12, 2021
Ep. 6 - Marketing | Make Your Book Promoting Easier with Content Marketing
Special guest author and marketing strategist Margaret McGriff shares how content marketing can help you sell books with your natural storytelling gifts. Learn tips for choosing your content and why more isn’t necessarily better. Plus, why one of your most important readers is: yourself! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, March 05, 2021
Writing | Short Work, Standalone, or Series? How to Choose the Best Option
Special guest author H.L. Burke joins the discussion on how to use story lengths strategically for your fiction business. Includes when shorter is better, how the novella can supercharge sales, and why novels can work best as audiobooks. Plus, how to make your book shorter (or longer) to suit your unique purposes. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, February 26, 2021
Ep. 4 - Writing | What to Do When Writing is Hard (But You Gotta)
You have your schedule, you start writing...and then the dreaded Writer's Block hits. Here are tried and true tips for helping you to stick to that schedule without burning out. Includes when you should just procrastinate, and why “writing therapy” can make your job harder. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, February 19, 2021
Ep. 3 - Marketing | When You Need to Split Social Media Accounts (An Instagram Case Study)
Enjoy the Instagram exploits of yours truly as I embark on the great Instagram Account Split of 2021. Learn why I did it, why you should (or shouldn’t) use multiple social media accounts, and get a quick taste of audience segmentation strategies. Plus, why I couldn’t stand Instagram (at first). This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Fri, February 12, 2021
Ep. 2 - Marketing | The Most Crucial Places for You to Show Up Online
Trying to be everywhere at once online? Don't. Please. Instead, listen to this episode about where you should show up for your author brand--and which places to kick to the curb. Includes why social media doesn't matter as much, and why email newsletters do. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Tue, February 09, 2021
Ep. 1 - Marketing | When is the Best Time to Release Your Book?
Make your next book release easier and more enjoyable by picking the best date! Includes dates to absolutely avoid, key factors to consider, and why teaming up with other authors can work wonderfully. Plus, when you shouldn't make a fuss over book releases. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
Mon, February 01, 2021
Intro | A Warning, an Encouragement, and an Embarrassing Moment
Think bookish success and creative burnout must go together? Think again. Hey there! I'm Janeen, and I'm here to make your author career easier, more effective, and more fun! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe
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