Does cash equal cume or is it a short-term solution to a time spent listening problem?  <a href="https://www.twitter.com/cb_bruce">Craig Bruce</a> dissects the radio cash tactic with Wade Kingsley from <a href="https://www.theideas.business/aboutwade">The Ideas Business</a>.  Game Changers: Radio is produced by <a href="https://www.badproducerproductions.com">Bad Producer Productions</a>. Production support from Kate Meade and Clint Brice.  Find us online <a href="https://www.radiogamechangers.com">here</a>.<a href="https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX" rel="payment">Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Game Changers Radio: Melbourne Radio Wars

Episode 69 - The 5-Million-Dollar Question: Are cash contests worth the money?

It’s the question that every radio pundit wants to know the answer to - can the world’s best radio show be number 1 in Australia’s biggest radio market?

The Melbourne Radio Wars hosted by Craig Bruce and Irene Hulme is a podcast dedicated to the most exciting battle in radio history.

Kyle and Jackie have conquered the Sydney airwaves for close to 20 years, now they’re taking on their biggest challenge yet.

Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.