Leverage Your Podcast Show
This show is for podcast hosts and guests, bringing insider secrets from podcast industry experts and entrepreneurs who have created a successful lifestyle business through podcasting. We share tips on how to leverage podcasts further to boost visibility, position authority, create content, monetize and simply grow their business.
Mon, April 10, 2023
Unlocking 100K Podcast Plan Secrets with Chris Hines
Want to make $1000 a month from your podcast right now (without finding sponsors or having thousands of downloads)? Well, it’s totally doable, and monetization expert Chris Hines is going to share with us how! He wants to change the industry and he believes by helping 1,000 podcasters start making $1,000, more podcasters will change their perspective and approach to podcasting. He’ll give us 5 income streams you can choose from and tips on how to get started with podcast monetization.
Mon, April 03, 2023
5 Steps To Attract More Leads & Clients From Your Podcast Interviews
Have you ever been on a guest on a podcast and the interview felt like it went nowhere and you it didn’t really showcase your expertise? You know - a lot of general questions, or stories about your journey and it got off on tangents, or maybe there were a lot of random questions? And it left you wondering - how are people truly going to know how I can help them and what I do best? It’s so deflating. Discover the steps and strategies that will help you take control back over the interview to set you up for success and attract more leads and clients.
Mon, March 27, 2023
Unlock Your Lead Generation Potential with Yamilca Rodriguez: How to Use Quizzes for Maximum Impact
Yamilca Rodriguez, a brand therapist, helps her clients discover their true identity and create an irresistible brand ecosystem to attract the right people, but when they find out who they really are, the central conflict begs the question: will the truth set them free or tie them down? You will learn how to use quizzes to capture leads and create a fun and engaging customer experience!
Wed, March 15, 2023
6 Steps To Increase Email Deliverability
Are you paying for Facebook Ads or investing time, money and effort into guesting on podcast shows to grow your e-list? Have you been hoping for more sales from your list or cringing at the open rates you are getting from your emails. Part of the problem is likely your email deliverability. What a lot of marketers are not equipped with is the strategies and knowledge to increase their domain health and deliverability, clean their list, segment by engagement and format emails in a way that increases their chance of being opened and read. This episode shares 6 steps to increase your email deliverability - let’s get started.
Mon, March 13, 2023
Batch Recording Secrets For Podcast Hosts
Hosting a podcast is time consuming and can feel overwhelming between the scheduling, recording, planning, producing and publishing. So when I heard that serial podcaster Theadora Vosse batch recorded a whole series and a season - I had to have her on the show to share her batch recording secrets so you can meet your goals, become more productive, lean into creativity all while managing your energy and motivation. Let’s take a listen.
Mon, March 06, 2023
How to Build a Bold and Profitable Personal Brand
Your brand (podcast and business) is more than just a logo, fonts and colors. It should help you attract and convert. Today I chat with Be Bold Branding Podcast hosts and Brandface owners Tonya Eberhart and Michae Carr who are international selling authors, hosts of the Be Bold Branding Podcast and the creators of the most comprehensive personal brand-building system in the world: BrandFace®. They deep dive into what branding truly is, how to create a successful brand that will help you stand out so you can charge more while spending less on marketing. Let’s take a listen.
Mon, February 27, 2023
How To Benefit From Podcasting By Raising Rates
Part of the beauty of having a podcast or guesting on shows is that it boosts your authority and credibility. And by doing so -the ultimate goal is to get more sales, increase revenue and create the lifestyle that we want. BUT so many entrepreneurs miss the boat or shy away from becoming a highly paid authority by raising their rates. So I had Founder of Empire Life Allison Ramsey on my show sharing how she scaled her business and how we can raise our rates to achieve our goals.
Mon, February 20, 2023
How to Pitch and Get Booked on Podcasts with PitchDB
Want to get on more podcasts this year, what about media presence or speaking at events or conferences but aren’t sure how to pitch yourself? Maybe you feel you don’t have the time to pitch or don’t know the best way to do it and get results fast. This is where Ron Story Jr (of PitchDB) comes in… Ron Story Jr. has been a full-time entrepreneur for over 20 years with a key role in the creation and development of over 30 companies. His latest, PitchDB , helps people compile lists and effectively pitch themselves to appear on podcasts, in the media and at conferences. Ron shares the story of PitchDB and his best hacks for creating lists, pitching (and hearing YES!), and getting more visibility and opportunities.
Mon, February 13, 2023
How To Become Media-Ready & Rock The Virtual Stage
There is more to rocking the mic than great interview questions and solid equipment. And your podcast is part of your brand and you want to shine in your industry as the brand authority! So I brought on media expert with over 30 years of broadcast experience Rich Bontrager to the show. He shares 5 keys to rock the stage, how to make the most of your digital real estate, coaching tips to have a better camera presence, and how to be the best host - Yup I took a TON of notes and learned so much on this one - And I even sing in it lol.
Tue, February 07, 2023
Leveraging Joint Ventures as a Podcast Host or Guest
Online business strategist Marie Mack joins the show to talk about how to unlock the power of joint ventures as a podcast host or podcast guest! Listen to learn about what makes a joint venture partnership a great one, the three wins joint ventures should have, and how to suggest – and actually start – a joint venture collaboration and grow your business with it.
Mon, January 30, 2023
Creating A Passion Driven Podcast And Business
This entrepreneurial and podcast journey can be a crazy one, with ups and downs, roadblocks, and head trash… but at the heart of it all, I believe we are all driven by passion. I’m so honored to chat with Women’s Meditation Network and podcast success story Katie Krimitsos who shares her podcast journey, her passion and lessons along the way that any woman and podcaster can relate to. One you’ll definitely want to listen to.
Mon, January 23, 2023
Effective Outsourcing for Your Podcast and Business
Nathan Hirsch is a serial entrepreneur – who sold FreeUp back in 2019 – and who’s currently the CEO of EcomBalance, AccountsBalance, and Outsource School. He stops by the show to talk about effective outsourcing for entrepreneurs, from why it’s key and when to know it’s a good time to start hiring to his interview approach and the three types of outside helpers you may need.
Mon, January 16, 2023
How To Put More Fun Into Producing A Podcast
Hey if you aren’t having fun guesting or hosting your podcast, then you are doing it wrong lol. You think ‘oh but fun is a nice to have’ - it’s about authority and visibility and connections. But honestly if you aren’t having fun in the game, it’ll show - you won’t be putting your best into it and it’ll affect your results. In this episode I share why it’s key and how to bring fun into every element of podcasting.
Mon, January 09, 2023
Creating Reels From Your Podcast To Build Your Platform
Want to stop the ‘death scroll’ and get folks to pay attention to your podcast on social media? I chat with the host of one of the top rated podcast Growth Now Movement, and founder of Podbrand.io. Justin Schenck. He shares what catapulted his success, how to leverage your podcast and what type of video reels to create to attract more attention towards your podcast.
Mon, December 26, 2022
How To Promote On Instagram And Grow Your Podcast
It feels like Instagram is 12 apps in one and with no links in posts, as a podcaster you may wonder - is it even worth being on instagram? YAS it so is! I brought on Savvy Social Podcast Host and social media strategist Andrea Jones to the show, who gives us the full scoop on Instagram marketing best practices, tips to grow your podcast and how to get more engagement.
Mon, December 19, 2022
Content Optimization: How To SEO Your Podcast For More Traffic
Brandon Leibowitz is a Search Engine Optimization expert and the founder of SEO Optimizers. Listen in to learn about what SEO is all about (and why you can’t ignore it), common mistakes to avoid and what to consider and do to embrace content optimization, make SEO work for you and tap into sources of free traffic for more listens, views, website visits, and overall visibility for your podcast and business.
Mon, December 12, 2022
How To Repurpose Content & Get a ‘Brain Bump’ with Mark Herschberg
Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and the creator of a game-changing app for creators: Brian Bump. Listen in to learn more about Brian Bump and how to tap into the app as a podcaster, what to consider and do as a content creator, and how the app can help you get more eyeballs, views and listens.
Tue, December 06, 2022
Human Values: How to Use Them to Create a Magnetic Podcast and Exponentially Grow Your Business
We’re in a new economy… not the Gig nor the Sharing Economy but in the Values Economy. What is it all about? Speaker, human values expert and The Death of Demographics author David Allison stops by the show to talk about what human values are all about and why they’re key for both podcasters and small business owners.
Mon, December 05, 2022
How To Attract Your Podcast Audience Using Human Values
We’re in a new economy… not the Gig nor the Sharing Economy but in the Values Economy. What is it all about? Speaker, human values expert and The Death of Demographics author David Allison stops by the show to talk about what human values are all about and why they’re key for both podcasters and small business owners.
Mon, November 28, 2022
Leveraging Podcast Interviews to Acquire New Clients
Have you been thinking about leveraging podcast interviews to grow your business? If so, you’re in for a treat! What better way to hear how to get results from Podcast Guesting than chatting with a real client (and success story) from a podcast guest booking agency? I chatted with Julie Fry of Your Expert Guest and Danielle Hayden of Kickstart Accounting about why she started podcast guesting, her goals, how and why she pivoted her interviews, what metrics they tracked and the results it brought. Why didn’t I think of doing this interview sooner?
Mon, November 21, 2022
Crafting Cold Emails That Generate Results
Do you cringe when you hear the words cold or pitch emails? Do you naturally think of stagnant, dry salesy emails? I chat with cold email and pitch expert Laura Lopuch who will change your mind. Whether you are pitching to gain guests for your podcast, pitching to be a guest or even collaborating or connecting, you’ll want the skills and tactics that Laura shares on this episode.
Mon, November 07, 2022
How To Monetize Your Podcast By Selling To Hosts Vs Listeners
Chris Williams is the founder of Group Coach Nation and an expert in building high-ticket masterminds. He’s also a podcast guest who gets results. Listen to learn about what you should focus on as a podcast guest and how building relationships can lead to you actually turning podcast hosts – and not just listeners – into clients.
Mon, October 24, 2022
Using Your Podcast For Effective Lead Generation
You’ve guested on podcasts but are left wondering where all the leads and clients are… Maybe it could be your call to action and your lead generation plan. I interview Content Strategist Sarah Noel Block (and host of Tiny Marketing Show) to share her Lead Generation Strategy and email marketing tips to convert your listeners to leads.
Tue, October 18, 2022
Top 8 Podcast Promotion Tips From Experts
A lot of work goes into producing a podcast, but the work isn’t done once it goes live! You have to LEVERAGE the heck out of the content to boost visibility, build your authority, grow your listeners, your podcast and biz. I’ve interviewed a ton of amazing experts on the Leverage Your Podcast Show and today I want to share some top tips that will help you with your podcast promotion. I even share a few tools that will make it easier! Let’s cut to the chase and share my fave podcast promotion tips!
Mon, October 10, 2022
A Simple Guide On Podcast Art
So you are looking at launching a podcast (or maybe even rebranding your current one) but have a ton of questions about podcast art. Do you REALLY need it? What kind of art, what sizing and how should you design it to boost your visibility and grab listeners attention when scrolling through iTunes or other apps? I cover the 411 on podcast art so you know the best practices, what to avoid and what to consider when creating or rebranding your podcast art work.
Mon, October 03, 2022
Need Ideas for Podcast Topics? Do These 5 Things!
What if there was a way you can create podcast episodes, video and content that your audience is DYING to consume…. ideas for podcast topics that you KNOW your avatar (ideal prospect or client) IS in fact searching for. I am sharing today a strategy I use for myself and clients when planning out content so that podcast topics, blogs and videos are more likely to get ‘found’, clicked, read, listened to, and consumed. HOW? Being intentional with your podcast topics and doing some back end research… Discover HOW to be more intentional with your podcast (or content) topics. I’ll share HOW to find out WHAT your audience is searching for so you can deliver podcasts they are waiting for. I’ll share how to see what is resonating and performing well for your competitors, so that you too can rank for those topics. Why throw spaghetti on a wall and create solo podcast episodes on topics that no one wants to hear. You THINK they want to - but what if they don’t. What a waste of time!
Mon, September 26, 2022
How To Use LinkedIn To Grow Your Podcast
How do you get your podcast out there and get more listeners? The first step is making sure you are distributing and promoting EVERYWHERE. And that includes LinkedIn! There are 380 million users on the platform so now is the time to optimize your profile and how you are promoting your podcast. Let me share my best tips!
Mon, September 19, 2022
Using Podcast Cross Promotion to Grow Your Show
Mike Kadin is the founder and CEO of RedCircle, a podcast hosting platform that provides podcasters with hosting, growth and monetization opportunities. Listen to learn about how independent podcasters can tap into cross promotion as a strategy to grow their show, where to place your ad spots, and what elements make up a high-converting one.
Mon, September 12, 2022
Overcoming Procrastination in Podcasting, Business and Life
Dr. Christine Li is a former clinical psychologist, now known online as the “Procrastination Coach”. The author of 5-Minute Self-Discipline Exercises: Stay Motivated, Cultivate Good Habits, and Achieve Goals , and the host of Make Time for Success , she helps people get to high levels of productivity. Listen to learn about why we procrastinate, what happens when you do, and practical steps that will help you be more efficient in podcasting, business, and in life.
Mon, September 05, 2022
Creating an Audio Brand For Your Podcast
Jodi Krangle is a Toronto-based voice over actor who works with major brands all over the world, including Dell, BBVA, and Nespresso. Listen to learn about why audio branding is key, how to weave it into your podcast and how to create a better listening experience for your audience.
Tue, August 23, 2022
8 Hot Podcast Guesting Tips From Top Experts
A lot of time gets invested when guesting on podcasts - but it’s worth it! When done right. Gone are days when you can simply be a guest on a show and voila - leads and clients come your way. There’s more to it than that. I’ve interviewed so many amazing guests on the Leverage Your Podcast show and I’m truly grateful to have the opportunity to share their lessons, insights, strategies and tips with you. So whether you are wondering… Should I get into podcast guesting? How can I be a better guest? How can I leverage these interviews to the fullest? How can I get booked on more shows? Or how to convert more leads and sales? I know you’ll glean at least one tip that you can implement today.
Mon, August 15, 2022
Unlocking the Power of Long-Form Content to Maximize Engagement Using AI
Kate Bradley Chernis is the Founder & CEO of Lately – A.I. that learns which words will get you the most engagement and turns video, audio and text into dozens of social posts containing those words. As a former rock 'n' roll dj, prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years. Listen to learn about how to approach your content using the Pillar Method, unlocking the power of long-form content for more engagement, and why your content should be like Turkey dinner on Thanksgiving.
Mon, August 08, 2022
Storytelling for Marketing & Podcasting To Increase Influence & Impact
Graham is the founder of the award-winning podcast agency Pikkal & Co., author and storytelling expert. Listen to learn about how to approach storytelling, how to weave it into your content, applying the 80/20 rule to your content, and why you should focus on finding your start before you find your why.
Mon, August 01, 2022
How To Use Podcasting As Your #1 Sales Machine
Use Podcasting To Increase Sales What if a few simple tweaks to your language, messaging or processes generated more sales through your podcast? My conversation with Sales Maven Nikki Rausch was full of golden tips including what to sell in your podcast, the art of relationship selling, how to create curiosity, and how to close more sales.
Mon, July 25, 2022
How To Grow Your Podcast Using Pinterest
I was on pinterest recently and I was like where have I been, under a rock? It’s come a long way - video, Pinterest TV, idea pins and wondered - can podcasters use this to attract new listeners and drive business? So I asked Kate Ahl of Simple Pin Media (and host of Simple Pin Podcast) to the show. She shared sooo many actionable tips and insights and has inspired me to look at pinterest in a whole new way.
Mon, July 18, 2022
Why To Consider Hiring A Podcast Booking Agency
You see your peers guesting on podcasts, gaining authority, and growing their biz like gangbusters - what is their secret? I chat with Julie Fry of Your Guest Expert about podcast guesting, how to get on shows, why to hire a guest booking agency, and what to look for when you decide to work with one. Plus this is the first episode where I start sharing a favorite tool and a dad joke!
Wed, July 13, 2022
Using The Content Honey Trap To Attract Listeners Like Bees!
Deirdre Tshien is the Co-founder & CEO of Capsho, the world’s first AI-powered Podcast Copywriter, the host of Grow My Podcast Show and The Podcasting Entrepreneur, as well as the creator of Content Honey Traps. Listen to learn about the 7 hours rule, content hacking, and how to use Content Honey Traps to attract listeners like bees!
Sun, July 03, 2022
How To Grow & Rank Your Podcasts with Adam Adams
Ahhh the elusive podcasting ranking… where can you rank, does it really matter, and if it DOES matter, how can you boost your ranking to get more listens and in front of a larger audience? That’s why I chat with Adam Adams, who has helped clients rank in the top 1% of iTunes and other top charts. So let’s take a listen.
Mon, June 27, 2022
Does Your Podcast Production Incorporate a Strategic Plan?
Launching and producing a podcast is more than simply editing audio files, creating images and show notes, and promoting it. There has to be more STRATEGY involved. It has to be strategic, intentional, and be a moving, living part of your overall marketing plan. There are certain foundational pieces that need to be created BEFORE you launch a podcast, in order for you to be able to grow your listener base, convert leads, land more clients, and grow your revenue.
Mon, June 20, 2022
Publish, Analyze & Grow With Blubrry
Insights that you get from icons in the industry that have been around since the beginning is priceless. And my interview with Todd Cochrane, the CEO of Blubrry Podcasting (a podcast media company that represents 105,000 Audio and Video podcasters) will not disappoint. I love hearing about the growth and changes in the podcasting industry, but Todd also shares tips for growing your own podcast by analyzing the data, and what you should focus on as a new podcaster.
Mon, June 13, 2022
How To Automate Your Guest Podcast Interview Process
As a podcast host, there is a TON of work that goes on behind the scenes before you hit record and interview your guest. Between booking, getting their headshot, sending the guest the right material, it’s so easy for some important elements to slip through the cracks. Today I share my automated process to save time and money, and allow your guest to show up and wow your audience.
Mon, May 30, 2022
Podcast Interviewing Strategies That Generate Profit
Do you have a targeted podcast interview strategy to profit at a higher rate? What if your guesting on the wrong shows, or your implementation is not serving your goals? Then you need to listen to this episode as I chat with Podcast Guesting Icon, author and founder of Interview Valet Tom Schwab. We covered SO much! Why podcast guesting is not the goal, how your why matters, tips on being a great guest, and how to get more ROI from your podcasting guesting.
Fri, May 20, 2022
How To Gain Traction Faster By Podcasting With Video
Mike Cheng is the CEO and co-founder of the online video creation platform Lumen5. He joins Lyndsay to discuss the evolution of content, why podcasters shouldn’t ignore video, and how they can leverage the medium and platform in the best possible way.
Mon, May 16, 2022
How To Make Money From Podcasting
Chris Hines is a podcaster, podcast monetization coach, and soon-to-be author. He helps podcasters of all levels monetize their show, regardless of the audience size. Listen to learn what to consider, where to focus, and what to do to find, attract and get sponsors for your podcast.
Mon, May 09, 2022
Speaking In Soundbites To Create Memorable Podcast Interviews
Michelle Prince is a motivational speaker, author, and owner of Performance Publishing Group. Listen to this episode to learn what soundbites are all about and how using them in the way you communicate is going to make your podcast interviews memorable.
Tue, May 03, 2022
The Ultimate Podcasters Toolbox (The Best Podcast Tools To Edit, Produce & Promote Your Podcast)
It’s obvious you need a microphone to record and launch a podcast BUT what you may not realize are all the OTHER tools that make a podcast a breeze to create and promote, so today I’m going to share all my secret weapons in my podcaster toolbox to help you record, produce, promote and automate your podcast.
Mon, April 25, 2022
Creating a Binge-Worthy Podcast Brand
Danielle Marchese is a personal branding expert and host of The Brand Theory Podcast. She joins Leverage Your Podcast to discuss the pieces that make up the branding puzzle and what to consider and do to create a binge-worthy podcast brand.
Wed, April 13, 2022
7 Ways To Leverage Your Podcast Guesting For Authority-Boosting Content
You’ve guested on podcasts but you still feel like a best-kept secret and you haven’t gotten as many leads as you’d hoped. Plus, if you are like most entrepreneurs you are stuck each week on what new content to create. In this episode of the Leverage Your Podcast Show I’m going to share 7 Ways to leverage your podcast guesting for authority-boosting content.
Wed, April 13, 2022
Record A Powerful Podcast Episode Faster with the WWHW Method
Robert Plank, host of Market of the Day – podcast with 800+ episodes published – and author of WWHW, Why, What, How-to, What-If discusses how to get unstuck and use his WWHW framework for igniting your content planning and production.
Tue, April 05, 2022
The 411 on Podcast Hosting Platforms with Libsyn’s Rob Greenlee
Rob Greenlee is a podcasting veteran and Hall of Famer, with years of experience in the space. He joins the show to share what every podcaster should know about media hosts and podcasting platforms, as well as the future of podcast advertising, the professionalization of the podcasting space, and what to do to increase downloads and listener retention.
Tue, March 29, 2022
How To Become a Savvy Podcast Guest with Nancy Juetten
Nancy Juetten is a media visibility expert, author of Bye Bye Boring Bio, and host of the Podcast Visibility Lab. She joins the show to discuss how to be a savvy podcast guest, be media-ready and make sure that you provide the best experience as a podcast guest.
Tue, March 22, 2022
Create A Podcast Guesting Tracking System That Boosts ROI
Lyndsay shares the podcast guesting tracking system that boosts your ROI – and goes over what you should focus on when it comes to tracking your podcast guest ROI, and tweaking what you do to get better results.
Tue, March 15, 2022
Growing Your Podcast With Collaborative Content Marketing
Andy Crestodina is a co-founder and CMO of Orbit Media, and a content marketing powerhouse! Listen as he discusses growing your podcast with collaborative content marketing, why social media influencer marketing isn’t always good, and how to optimize your podcast and content for more traffic, links and leads.
Wed, March 09, 2022
How to Grow Your Podcast Audience Through an Audience Engagement Strategy
Pat Cheung is the CEO and Founder of PodInbox, platform that focuses on solving how podcasters can engage, grow, and monetize their fans. Listen to learn about what prolific podcasters succeed at doing when it comes to their audience, the “Pirate Metrics to Podcast Growth”, and how can you have your audience spread the word and support your show.
Wed, March 02, 2022
How To Get Started In Podcast Advertising With David Ehrlich
David Ehrlich is the Director of Publisher Success at AdvertiseCast and the Founder of PodGo.co, which was acquired by AdvertiseCast. Listen to learn about how to get started in podcast advertising, including the myths and misconceptions you shouldn’t believe, the different types of podcast ads, and the advantage you may have by hosting a “small” podcast.
Wed, February 23, 2022
How To Create A Podcast That Stands Out With Scott Murray
Scott Murray is a content specialist with experience with radio and content strategy. During the conversation, he discusses being inspired by Ira Glass (even if he wasn’t a big NPR listener), mistakes to avoid making and practical things you can do to create a podcast that stands out.
Wed, February 16, 2022
How to Implement a Podcast Influencer Marketing Strategy
Simon Thompson is a digital media expert and the founder of PodSeeker.co. He joins the show to discuss the differences and similarities between influencer marketing and PR, his 5-step framework to implement a podcast influencer marketing strategy, and how PodSeeker can help you with that.
Wed, February 09, 2022
Streamlining Your Podcast Process with PodcastSOP’s Alex Sanfilippo
Alex Sanfilippo is the host of the top-rated entrepreneurship podcast Podcasting Made Simple, and the founder of PodMatch.com and PodcastSOP. Listen to learn about why some podcasters stop podcasting, what to do when you’re starting out, how SOPs can help your workflow, and how PodMatch and PodcastSOP came to be.
Wed, February 02, 2022
Turn Your Podcast Promotion Into Trust Building Conversations That Ignite Sales
Deb Coman is a content conversion strategist who empowers service-based business owners to create trust-building content that generates sales, referrals, and collaborations. Listen to learn how to create content people want, how to get others involved, and how to make every piece of content you create be as valuable as possible.
Wed, January 26, 2022
How To Create A Podcast Studio On A Shoestring Budget
Samantha Lee Wright, podcasting expert, author, and host of the world’s #1 essential oils podcast, talks about how to create a podcast studio on a shoestring budget. Learn why you shouldn’t obsess over gear, what to consider when picking a new microphone, how to improve the audio quality of your recording space, microphone and software – as well as what to focus on when you’re just getting started.
Wed, January 19, 2022
How To Use Your Podcast To Build A Profitable Membership Program
Membership Mastery CEO Ryan Carruthers discusses how to use your podcast to build a profitable membership program. Listen to hear about the different types of membership programs you can launch, the benefits of having a podcast as a membership site owner, and how to leverage your show to get new members.
Wed, January 12, 2022
Using Facebook Ads To Drive New Listeners To Your Podcast
Anyone that has a podcast wants NEW and MORE listeners. What if you were able to create Facebook Ads that were uniquely targeted to grow your audience and get more leads in the process? I’m chatting with Jason Hunt of Merged Media and host of Merged Marketing Podcast so he can share the exact strategy he uses to drive new listeners to his podcast and clients. Co-Founder and Chief Marketing Officer Jason Hunt and the Merged Media team help their clients by acting as the outsourced CMO for all of their digital marketing efforts. Listen to learn about Jason’s process for promoting and growing his show through Facebook ads, and how you can do the same to get more new listeners for your podcast.
Wed, January 05, 2022
Chris Krimitsos on How Community Can Grow A Podcast
Chris Krimitsos is a speaker, producer, consultant, and a leading expert on podcasting and on-demand audio. A Guinness World Records holder for the largest attendance for a virtual podcasting conference in one week, he’s author of the best-selling book Start Ugly and the founder of PodFest. Learn why every podcaster – and content creator – should focus on community building, about the “Network Effect”, and how community can actually grow your podcast.
Wed, December 15, 2021
Master Your Public Speaking Skills To Crush That Podcast
Brenden Kumarasamy discusses how to master your public speaking skills to crush podcasting as either a podcast host, podcast guest, or both.
Tue, December 07, 2021
Using LinkedIn to Grow Your Podcast And Authority With Anthony Jones
LinkedIn Expert Anthony Jones helps people build their personal brand on LinkedIn. With almost two decades of experience in the digital marketing space – with Ducks Unlimited and now with his own company – he has been able to tap into LinkedIn to get, among other things, an impressive number of views on his content. Learn why you should focus on posting original content on LinkedIn, how you can get exposure and profile views in just a few minutes a day, and how to promote your podcast content on the platform.
Tue, November 30, 2021
Take Your Podcast Discoverability To A New Level With Audea
Amit Kukreja talks about the exciting new platform for audio creators called Audea and how it can revolutionize the way people discover your podcast. Learn how Audea gets your content in front of more people and why it could become the YouTube for podcasters that we’ve all been waiting for.
Wed, November 24, 2021
How To Use Repurpose.io To Automate Your Podcast Systems And Make A Greater Impact On Your Audience
Hani Mourra is a Dad, CEO and founder of Repurpose.io an easy-to-use automation tool that helps entrepreneurs, coaches, and content creators maximize their exposure without spending hours publishing to multiple platforms. Guest Links https://repurpose.io http://hanimourra.com https://youtube.com/repurposeio https://www.facebook.com/repurpose.io.page https://twitter.com/repurposeio https://instagram.com/repurposeio
Wed, November 17, 2021
Use Podcasting As Part of Your Authority Boosting Strategy With Melanie Benson
Profit amplifier Melanie Benson hosts and invites influential guest experts to share essential insights to achieving bold goals on her podcast Amplify Your Success, and she’s talking about using a podcast to establish your authority and create a lead generation machine for your business. Learn why podcasting is so powerful for building authority, two strategies for getting started, and what you absolutely must have in place to get big results from your podcasting efforts.
Fri, November 12, 2021
How to Use Podcasting as a Powerful Lead Generation Strategy
We all want leads, right? And why not get leads through the power of podcasting? Lead Generation and Podcast Consultant Yann Ilunga chats with me to share his insights on how to create lead generation strategy when podcasting. Here is what we covered… How does podcasting for business help you generate leads and clients? Yann has been podcasting since 2014 and he’s produced over 400 episodes for his own business and for his clients. Podcasting for business, both hosting and guesting, have allowed Yann access to a number of opportunities including being able to speak at conferences, creating a podcasting community that just reached over 4900 members, and generated new clients for his business. In a nutshell, podcasting for business specifically has helped Yann to grow his network, foster a community, generate new leads, and land new clients. How do you create more leads through podcast? You need to look at how your business currently generates leads and how it turns those leads into prospects and customers. The first step with a podcast is to offer the listener a simple next step for them to take. This can be as simple as a checklist, or asking them to join your online community. Keep in mind the lack of visual dimension in a podcast, because if your next step fills the gap and is the natural next step they can take with you. You need to make sure your next step is as connected as possible to the topic that was discussed and it needs to be simple. Keep the link simple and easy to remember because people are often busy when listening to podcasts. When you are sending traffic from a podcast, it’s warm traffic whereas people who haven’t heard from you yet are cold traffic. Both are at different levels of commitment. As your thinking about the page that houses the resource you’re pointing people to on your podcast, think about the temperature of the traffic you are sending. If you have a Facebook group, you can generate leads directly from there. When people are signing up for the group you can ask them a set of initial questions that you can use to get targeted information from them. You can find out what topics they are interested in learning more about, where they were referred to, and what their email address is to follow up with them. Outside of a Facebook, you can create a specific page for listeners to get answer to their questions, delivers resources, and gives them an opportunity to work with you in a deeper way. Page builders and email sequences can help you
Tue, November 02, 2021
How To Just Say Yes To Podcasting (Even if You Are Petrified) with Jim Palmer
I’ve seen so many people want to launch a podcast or start guesting, but then don’t. They procrastinate. And one of the biggest reasons is due to fear or limiting beliefs. I felt the same way before I launched my own podcast years ago! I chat with Jim Palmer, the Dream Biz Coach, who pushed me to JUST SAY YES - and I’m so glad he did. He’s amazing at helping entrepreneurs get over their fear and take action. Here’s an overview of our conversation.
Fri, January 03, 2020
Success Without Being Ruthless with Jonathan Keyser
As entrepreneurs trying to grow our business it’s common to think that we have to bend our ethics or be salesy or even ruthless to get ahead. I can’t wait to chat with Jonathan Keyser today who is proof that you do not have to be ruthless to win. He’ll share how to activate selflessness in your life, and see how and why this counter intuitive strategy can create extraordinary, long-term success in your own business. You were in the cut-throat, dog-eat-dog world of commercial real estate brokerage, you became the worst version of yourself and hated it. Can you share what that was like. How did this shift change the game for you? How do you adopt selfless service mindset? You talk about team oriented culture – what does that mean and how can we weave that into our business? What changes did you put into place that other entrepreneurs can implement. Jonathan Keyser is the founder and thought leader behind Keyser, the largest occupier services commercial real estate brokerage firm in Arizona. Through sheer determination and focus on selfless service, Jonathan is disrupting the commercial real estate (CRE) industry, and beyond. A best-selling author, media contributor, and strong supporter of the Conscious Capitalism movement, Jonathan is here today to share his journey, mission, and selfless service approach to business and his book You Don’t Have to be Ruthless to Win. But his book isn’t really about him—it’s about you. Jonathan will share how you can activate selflessness in your life and see how and why this counterintuitive strategy can create extraordinary, long-term success in your own business. Jonathan’s email: jk@keyserco.com Maia’s email: marneson@keyserco.com Website: https://keyserco.com/ www.Ruthlessbook.com Jonathan LinkedIn: https://www.linkedin.com/in/jonathankeyser/ Keyser Relentless Client C
Fri, December 13, 2019
Website Conversion Optimization with Jon MacDonald
I have a return guest today. Initially we spoke about optimizing a users website experience to increase conversions – it was so great I had to have him back! Jon MacDonald, Founder of (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. Today I want to take this to the next level and talk about strategies on HOW to convert traffic. We all know about the ‘dreaded’ pop up to convert website traffic. How effective IS the pop up still? Where should we put ups and what are best practices? There of course other ways to convert website traffic. Can you share some? How can chat bots help with conversions? Some say 1 or 2 offers, some say the more the better (sidebar widgets, graphics in blogs, menu items) is there any rule of thumb? Can you share some common mistakes? Jon MacDonald is the founder and President of The Good (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action. As President, Jon has helped lead The Good to become one of Oregon’s top 20 fastest-growing private companies. The team at The Good have made a practice of advising brands on how to see e-commerce sales double or more. In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%. Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO) thegood.com thegood.com/sign-up <a href= "https://jonmacdonald.com/" target="
Fri, November 29, 2019
Creating An Engaged Facebook Group With Kelly McCausey
We all know the power of community and groups, especially in Facebook, but so many people start a group that fizzles out or just doesn’t bring them the results they were hoping. This is why I’m connecting with Kelly McCausey who instead of harder, discovered better ways to build an income online, and founded Love People + Make Money. Kelly will share her secrets to creating a Facebook Group that folks will not only want to be a part of but that brings results. Do you think that entrepreneurs sometimes create groups with the wrong intentions or also wrong outlook? Can you share why posting content and hoping it converts is NOT the right way? Is there a right way and wrong way of ‘onboarding’/treating a new member? How do we keep people engaged? What are some mistakes that we should avoid? Kelly McCausey Kelly began her business ventures in 2002 as a broke single mom making graphics and creating websites for home-based business owners. Kelly eventually started working smarter instead of harder, discovered better ways to build an income online, and founded Love People + Make Money. Now, she has a six-figure online business running a membership program and hosting live retreats (on the beach!) for female entrepreneurs to help them build up their communities and businesses. https://createmorecommunity.com/ *get affiliate link from Kelly https://lovepeoplemakemoney.com/
Fri, November 08, 2019
Facebook Targeting Demystified with Traci Reuter
We KNOW that Facebook Advertising is key in building a business, to extend our reach, grow our audience and our e-list but so many business owners get frustrated with the amount of money spent, the potential reach and attracting their IDEAL client (which is key). This is why I had to have Social Advertising Expert and CEO of Divine Social, Traci Reuter on my show. We are going to chat about how to get in front of the right people at the right time. Key Questions Asked Targeting can feel very elusive and a crap shoot when it comes to social advertising – what are we missing and why do we struggle with this? What are the options when it comes to targeting to get in front of the right people? Traci shares 3 big buckets. Can you share how to best warm up a cold audience? Why are luke warm leads the key to success? Traci Reuter is the founder/CEO of Divine Social. She’s passionate about supporting businesses in growing their brands through authentic, meaningful social advertising. Traci has an uncanny gift for looking at any business’s mission, vision, and message, and mapping out the right strategy to get their brand in front of the right people at the right time. With 25 years of experience in sales and marketing, Traci knows her stuff when it comes to high-level marketing strategy. Combined with her tactical knowledge of social advertising, Traci can write the recipe for any brand’s success, and she would love to share some of her greatest secrets behind mapping out your own powerful social advertising strategy. traci@divinesocial.com Website: divinesocial.com LinkedIn: in/tracireuter Facebook: /TraciReuterSocial Instagram: @tracireuter Mini Class - https://divinesocial.com/sbg/
Mon, October 28, 2019
Optimize Your Website User Experience To Boost Conversions with Jon MacDonald
So you create all this content to get more website traffic, but ARE you converting them to your e-list to get the opportunity to nurture and convert? That is a struggle that many entrepreneurs face and don’t have dialed in. This is why I’m chatting with Jon MacDonald , Founder of (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. Some think the user experience once they land on a site is not that important – how can you convince us otherwise? How do you know if someone has a good or bad user experience? What are the main points of data you should be looking at? How do you get engagement data? What IS a subscriber conversion considered? What does subscriber churn mean and how to we mitigate it and have a higher retention rate? What are a few tips you’d share to increase conversion and the user experience today? Jon MacDonald is founder and President of The Good (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action. As President, Jon has helped lead The Good to become one of Oregon's top 20 fastest growing private companies. The team at The Good have made a practice of advising brands on how to see e-commerce sales double or more. In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%. Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO) https://thegood.com www.thegood.com/sign-up https://jonmacdonald.com Email: jon@thegood.com Twitter: @thegood Linkedin: /in/jonnymac/ Resources https://optimize.google.com/optimize/home/
Thu, October 10, 2019
Managing Your Team For Exponential Growth with Mads Singers
For any entrepreneur that wants rapid growth, building and growing a team is key – but man – why does it have to be so hard?! This is why I had to have Mads Singers on my podcast to share effective management practices – the super power you need to scale and grow your business. You say that only 2% of use effective management principles for exponential growth – why do we all suck at this? What does Effective Management Practices or Principles even mean? What are 3 things we are doing wrong and how can we fix it? We all think that team meetings are painful – what can we do differently to MAKE them productive and more enjoyable? Are there any rules of thumb for using communication and project management tools and apps? Mad’s Story: Having worked as a management coach for 6+ years, I have coached people in large organizations such as Shell and Coca-Cola and I have worked with entrepreneurs in small companies. My one main focus remain the same, effective people management – Organization no matter what size is build with awesome people. If you don’t know how to get the most out of your staff, you are missing out big time... and this is why I’m here! Management isn’t terribly complicated – with my Effective Management Mastery course, you can learn the most important management processes and start becoming a more effective manager and with that start growing and scaling your company. Walking the walk! Working in large organization like Xerox & IBM I have had a lot of coaches myself over the last 15 years and one of the things I personally look for in a coach is someone who is walking the walk, hence I’m only spending a max of 20% of my time coaching, the rest of my time goes to manage some of my other businesses: AristoSourcing – An outsourcing company specializing in helping clients execute repeatable processes. Client Powerhouse – A Local SEO company, providing SEO services to smaller local companies. https://madssingers.com/management-academy/ https://madssingers.com/
Fri, September 20, 2019
Word of Mouth Marketing With Bill Bice
Who out there has said that they get business through word of mouth? A ton of us right? Well today we are going to chat with Bill Bice who has created a new approach to marketing, one that fuses technology and expertise together to deliver marketing-as-a-service for B2B and law firms at scale. He’s going to share how to turn conversations into conversions with word of mouth marketing. Here are some questions I asked. We hear so many entrepreneurs say that they get the bulk of their business through ‘word of mouth’. To me that means referrals but I know your business calls ‘Word of Mouth’ a form of marketing – what do you mean by that? You also talk about conversational marketing – is that related? How does it impact our business and what can we do to optimize and leverage it? Is ‘social selling’ the same thing? Your business creates Word Of Mouth Websites – what’s the difference? In an automated landscape how do we create more ‘conversations’ naturally? How is LinkedIn underutilized? Bill Bice has always been an entrepreneur, starting his first company at age 14, putting on road races with corporate sponsors. At 18, he started ProLaw Software, the first integrated ERP for law firms. After selling the company to Thomson Reuters, Bill became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies in the Southwest. One of the core things that Bill has learned in building and investing in companies is that the go-to-market is always the hardest part of growing a business. He got so frustrated in trying to get great marketing for his companies that he decided to tackle the problem. A programmer at heart, Bill founded boomtime, tackling marketing as a technology problem. It turns out that when you follow the data, really good things happen. That’s why boomtime built the world’s first marketing-as-a-service platform: fuse. boomtime’s marketing strategists follow the data: they already know what will work. Instead of reinventing the wheel, boomtime applies proven marketing techniques at scale. WEBSITE - https://www.boomtime.com/
Fri, September 06, 2019
Write Your Book Faster With Mitchell Levy
We KNOW that writing a book is key in creating your authority platform and showcasing yourself as an expert, but for many (including me) it feels like such a big task to get it done. This is why I had to have Mitchell Levy on my show. Not only is he a best selling author of over 60 books BUT he is the AHA Guy with AHAthat.com helping people get their book out with ease. Why do we struggle so much in getting a book DONE? What is the biggest hurdle in writing a book, to me it’s the getting what’s in your head onto paper and finding the time! You talk about CPoP (Customer Point of Pain). When we look at writing a book, why should this be our focus? Is a book outline crucial and what are some do’s and don’ts? Where do many entrepreneurs go wrong when writing a book? What is the easiest way to break down the process, as it feels so overwhelming? How can we outsource help? Global Credibility Expert Mitchell Levy (pronounced Lee Vee) is a TEDx speaker and international best selling author of over 60 books. As The AHA Guy at AHAthat (https://AHAthat.com), he helps to extract the genius from your head in a two hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for twenty-nine years and regularly spends four weeks in Europe with family and friends. www.MitchellLevy360.com www.AHAthat.com/author LinkedIn: Linkedin.com/in/MitchellLevy Facebook: Facebook.com/HappyAbout Twitter: Twitter.com/HappyAbout
Thu, August 08, 2019
Attract Higher Paying Clients With Johnson Emmanuel
We all want to make MORE with less stress and overwhelm, so we are in for a treat today chatting with Johnson Emmanuel of Clients Attraction who has created 6 unique multi-million dollar marketing strategies, campaigns, and systems. Many entrepreneurs struggle attracting clients that pay their worth and buy the premium products/services – what are they missing – why is this happening so frequently? What is holding us back from achieving more? Why you shouldn’t restrict your marketing budget? What is considered an irresistible offer and how to we figure out what that is? If your product is not selling, there are 2 reasons why. Johnson shares what those 2 reasons are. Johnson Emmanuel is the founder and head of growth, Clients Attraction. They help coaches, consultant, and professional services providers consistently attract high paying clients who pay premium fees, exponentially grow their revenue while maintaining higher profit margin using custom marketing. Johnson has developed 6 unique multi-million dollar marketing strategies, campaigns, and systems. He’s generated over 100 million dollars in revenue for his clients across the world and He has consulted and advised businesses in 42 countries and in over 100 different industries, teaching over 650,000 people through his seminars, contents, and training’ https://clientsattraction.com/ https://johnsonemmanuel.com/premium-4/
Fri, August 02, 2019
Accelerate Sales using Demo's with Greg Dickinson
We all want to create more engagement and increase sale and what better way to do that than create a demonstration online. Greg Dickinson, serial entrepreneur and founder of SaaS company, Omedym, gives software companies a way to capture more early-stage prospects faster, accelerate sales, and reduce costs. Your goal when creating your business was to transform the customer engagement experience, how does that effect the bottom line for your sales? Are demo’s simply a sales tool or does it have other uses in the life of a customer? What applications can we use demo’s? How can we make them customized? Who are ‘demo’s right for, to help sell their products? Is there a right way and wrong way to have a ‘demo’ on your site? Greg Dickinson, serial entrepreneur and founder of SaaS company, Omedym, started his career in software working as a pre-sales engineer. He loved the speed of the industry and enjoyed delivering product demonstrations of the newest, most innovative software to business buyers. Recently, he began to question why modern companies were giving demos in a way that was virtually identical to how he delivered his first demo in 1997. After he overheard his sons discussing their difficulties finding specific information in the pre-recorded videos of their online college courses, Greg decided that instructional videos and product demonstrations needed to catch up to the modern world. And so Omedym (which, in reverse, reads "My Demo") and the DemoOnDemand technology was born. Greg combined search and video technologies, the two most common mechanisms used by today’s software buyers, to develop DemoOnDemand. His clients now provide online demos so their buyers can type a question in the demonstration app and be brought to the correct video queued to the exact frame that answers their question. Greg believes this process is the way of the future. In a world where 85% of buyers who start filling out the ‘request a demo’ form abandon the process, Greg gives software companies a way to capture more early-stage prospects faster, accelerate sales, and reduce costs. Omedym.com
Fri, July 19, 2019
Creating Wow Service With Brigham Dickinson
Whether we sell products or services, have 10 clients or thousands, we all need to give WOW service to keep and grow our client base. Brigham Dickinson, author of Pattern For Excellence, Engage your team to WOW More Customers, and president of Power Selling Pro’s is going to share HOW to create WOW service for your business. We’ve all heard how Customer Service is important but how are experiences out there still so bad? Why are we letting it slide? How do you describe WOW service and how does it impact your business? What is the model Pattern for Excellence? Can you share the 8 principles? How do we teach our staff so it’s an integral part of day to day business? You have Power Chat product – can you share what that is and how we can incorporate chat into our business to help foster wow service? Brigham Dickinson is president of Power Selling Pros and founder of the Power Certification Program, a call handling training program that holds teams accountable to booking calls and creating WOW Experiences over the phone. Brigham started Power Selling Pros when he saw that call handlers needed assistance consistently converting calls to bookings back in 09. As a result, Brigham answered the need and created Power Certification to effect change in our Industry’s call centers in the U.S. Canada and Australia. This program guarantees that contractor call-handling teams will book at least 85% of their calls and WOW more customers. We hold your team accountable with a combination of online training, call- monitoring, regular one-on-one phone based coaching, and in-person training--all supported by our vast library of pre-recorded calls that showcase best practices. The purpose of the Power Certification Program is to partner with contractors and certify their CSRs to deliver a world class customer experience. https://powersellingpros.com/ https://powersellingpros.com/freeresources/
Fri, July 12, 2019
Preparing For Successful Sale Conversations with Michelle Weinstein
Many of us cringe at the word sales. We know it’s important, we likely aren’t good at it and we fear being too salesy. Well that’s going to end after chatting with Sales Strategist Michelle Weinstein who has landed big contracts with the likes of Costco and pitched herself to ABC’s Shark Tank, but more importantly she’ll share with us today how to have empowered sales conversations to skyrocket our top-line revenue. Is there anything we can do BEFORE we get on the phone to pave the way for a great call? What do we need to know before we even pick up the phone for a sales call or consultation? What is the 80/20 rule and how does that help us in sales? Is there an ideal length of time for a sales call? Should we do much research before our sales calls? Michelle Weinstein is a Sales Strategist, Entrepreneur, and Innovator. She has over 20 years of sales experience, selling everything from multi-million dollar homes to Paleo meatballs. Her achievements include raising over $1M dollars for her last company, landing contracts with major retailers such as Costco and The Vitamin Shoppe, and pitching her way onto ABC’s Shark Tank. She is now the founder of The Pitch Queen, where she helps small business owners and entrepreneurs learn to LOVE selling, make a bigger impact in the world, and skyrocket their top-line revenue. https://www.thepitchqueen.com/ www.sellwithoutsleaze.com
Fri, July 05, 2019
Pulling Profits Out Of A Hat With Brad Sugars
In your business do you want incremental growth or exponential growth? I would hope you’d say exponential! Brad Sugars, the founder of the global business coaching franchise ActionCOACH ® has written 16 books, and grew Action Coach to be one of the top franchises. In fact, it operates in over 70 countries and has more than 1,000 coaches around the world, coaching 15,000 business every week. We’ll be chatting about his book Pulling Profits Out Of A Hat to show us that we CAN exponentially grow our business. It is easier to believe business success is the result of luck or mysterious forces rather than careful, consistent, and disciplined behaviors. What truly sets a company apart (like Amazon, Apple etc)? What are the 5 Disciplines of Exponential Growth and how can they help us get more profits from our business? Strategy, Business Development (Sales, Marketing, Customer Service have to work in conjunction) Execution, Mission (the meaning of the company) and People Learn strategies to get and keep long term sustainability Is leadership and management learned or inherent? You share that these 5 Disciplines give you the processes needed to best satisfy your 5 constituents: your company, your customers, your team, your stakeholders, and your community. How are ALL these constituents important to your growth.
Fri, June 21, 2019
Building Profitable Membership Sites with Jonathan Denwood
So many entrepreneurs, including our listeners have membership based programs and thus membership sites, but they aren’t all created equal, so I’m super pumped to be chatting with WP-Tonic Founder, Jonathan Denwood, who’s going to share how to build profitable online courses and membership sites with the flexibility of Wordpress. Membership programs and online courses are a fantastic revenue stream for entrepreneurs but the member area can honestly make or break client retention – can you share WHAT makes a great membership site? What are the options and why is Wordpress the BEST solution? What membership plugins work best with Wordpress? What are the biggest headaches that entrepreneurs experience when building them? What do people struggle with the most when it comes to their Wordpress site? Founder of WP-Tonic WHAT I DO: I help eLearning Entrepreneurs; Business & Health Consultants increase revenue through building profitable online courses using the power and flexibility of WordPress. WHAT MAKES ME UNIQUE: I run a leading podcast in the WordPress LMS and membership website space and I have over 10 years experience developing and managing WordPress projects with budgets from $5,000 to over $30.000. WHY IT MATTERS: If you've decided you want to create an online course/membership website so you can scale and add an additional income stream to your existing business, I can help. I support entrepreneurs and organizations to launch LMS websites that are effective, engaging and get the transformation that the students, are looking for. I help my clients in three main ways: Technology strategy sessions: i.e. helping clients with their tech questions to determine what are the best technology solutions for their membership Learning Management System. Help them build their course/membership website so they can concentrate on developing great course content and marketing their course online effectively. This really helps them make more money! Support and maintain Learning Management Systems (LMS) and membership websites on the WordPress platform which powers 33% of all websites on the internet in 2019. https://www.wp-tonic.com
Fri, June 14, 2019
Key Podcasting Systems with Yann Ilunga
So you all should know by know that I love podcasting and love systems, so I am pretty darn pumped to be chatting today with podcast consultant, systems strategist, international speaker and podcaster – and good friend Yann Ilunga. He’ll be sharing key podcast systems hosts and guest need to get more exposure, leads and prospects, so let’s set sail. Welcome aboard Yann I’m going to play devil’s advocate here, can’t we just do the interview and then share it with our audience – do we really need systems to get more exposure and leads? Yann shares the 3 key systems to save time, automate and have an impact on results. What is the most efficient way to onboard your guests and why is a system key? Why is a content distribution infrastructure helpful? What system can you create to increase conversions? Yann Ilunga is a podcast consultant, systems strategist, international speaker and podcaster. He helps consultants and business owners increase exposure, attract more leads and drive prospects into their pipeline by leveraging podcasting and the implementation of automated systems. Originally from the Italian-speaking part of Switzerland and polygot who speaks 5 language, Yann is the creator of Forbes dubbed ‘Podcast Community to Join’: The Podcast Mastermind. Having hosted 4 podcasts over the years, Yann teaches podcasting with a brand new format, experiments and special effects on his latest show, The Podcaster Lab. https://www.yannilunga.com/community Other resources: www.trello.com www.clickup.com https://storychief.io/ www.daily.co https://socialbee.io/ www.zapier.com
Fri, May 24, 2019
Creating An 'SEO Healthy' Business with Meg Clarke
We know how important Search Engine Optimization but implementing it can be a whole other story. We’ll be chatting with Clapping Dog Media Founder, who his a master at growing organic traffic. We’ll be chatting about how to harness the power of Google and ensure your site is SEO healthy! How can we tell if our site is ‘SEO Healthy’? Meg shares her 3 step health check. I’ve heard of a website and SEO audit, what can they reveal? Do we need to do anything different or special for podcast posts? What are your favorite SEO Tools and why? What changes do you see coming through the pipes in 2019? I love that you have on demand courses, can you share a bit of that? Meg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques, and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg is a passionate cheerleader for businesses. She teaches entrepreneurs how they can harness the power of Google so that they can make a larger impact on the world. When she is not learning the ins and outs of the latest algorithm update, Meg is enjoys playing with her three boys, husband and golden doodle - and company mascot, named Vader. https://clappingdogmedia.com https://clappingdogmedia.com/seo-made-simple/ 2 great tools shared are www.semrush.com and www.kwfinder.com
Fri, May 10, 2019
Growing A Team For Growth With Jacob Baadsgaard
Now we’ve spoken to some other business owners in the PPC and Facebook Ad space, but what caught my attention on today’s guest Jacob Baadsgaard is that he grew his company, Disruptive Advertising, to over 120 employees and 18M in revenue since 2012. And if that wasn’t impressive enough Jacob is a regular contributor on sites like Forbes, Entrepreneur, Unbounce and KissMetrics. I’m excited to tap into his experience on growing a team to spur business growth and make more of an impact. I love your story of starting your business in a basement to an Inc 500 company. There are many hurdles and plateaus in a business -what was the biggest one for you? There are different ways to view contractors and employees – what has your mindset been on employees to grow your business and how has it shifted along the way? I like your approach on turning employees into leaders that have an earning potential of 6 figures. Can you speak to that? As an entrepreneur we wear so many hats, especially when it comes to sales – how do we go from founder based selling to having a sales team. What are the first steps? With social media in the selling mix– does that make it more challenging or easier? Jacob Baadsgaard founded Disruptive Advertising in 2012 and has grown the company to over 120 employees and 18 million dollars in annual revenue with ZERO debt of outside funding. Disruptive Advertising helps businesses advertise profitably on Google and Facebook by leveraging their software and team of marketers. They have worked with over 1,000 businesses to date and have found that on average 76% of AdWords and Facebook Ad budgets are wasted. While most business leaders focus on personal financial gain, Jacob reinvests a fair amount of his profits back into his employees and the community; donating 10% of his salary to his church every month, spending upwards of $1k a week on snacks for the office, donating monthly to a charity cause his employees choose, and developing employees with no experience into leadership roles within his company that earn si
Fri, April 26, 2019
Get out of SEO overwhelm with Alex Membrillo
SEO and digital marketing can feel overwhelming, so why not bring on someone that is featured in Wall Street, Entrepreneur and named on the Inc. 5000 list of fastest growing privately-held US companies for the last three years right? So let’s welcome CEO Of Cardinal Digital Marketing Alex Membrillo. Here's what we covered: With 93% of all online experiences beginning with a search engine, businesses that ignore search engine optimization do so at their own peril. Can you share what most of us are doing wrong? Where to start, and who can help? What is an SEO Strategist vs a specialist? What foundational things should we start with to improve our SEO? What is link building? Why do you say that organic traffic is dead? I mean how do you even know HOW you are doing in the marketplace? But there are changes in the industry correct that we need to be aware of? Alex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi location companies. His work as CEO of Cardinal also recently earned him the honor of being selected as a member of the 2018 Top 40 Under 40 list by Georgia State University as well as 2015 and 2016 Top 20 Entrepreneur of metro Atlanta by TiE Atlanta, Atlanta Business Chronicle’s 2016 Small Business Person of the Year and Digital Marketer of the Year by Technology Association of Georgia (TAG). Cardinal has experienced exponential growth under Membrillo’s leadership, being consecutively named on the Inc. 5000 list of fastest growing privately-held US companies for the last three years. Membrillo’s innovative approach to digital marketing has transformed the industry and delivered remarkable results to clients of all sizes and markets. He has been featured in leading national publications including The Business Journals, Entrepreneur, Search Engine Journal, and The Wall Street Journal. He has also served as an expert speaker for conferences including the American Marketing Association, SouthWired, and Vistage Executive Leaders, where he spoke on his unique approach to Millennial Management to over 400 CEOs. https://www.cardinaldigitalmarketing.com/ Other shared resources: Moz.com SEMrush.com Upwork.com
Fri, April 12, 2019
Turn your expertise into a profitable online course with Cindy Nicholson
Online courses are a huge passive income strategy and business growth tool so we are lucky to have joining us Cindy Nicholson, The Course Whisperer to share her best tips! Why are online courses such great business growth tools? Where do you start – a course outline then create the content? What online course platforms are your favorites? What are 5 mistakes entrepreneurs make when creating online courses? Can you share a few secrets on how to make online courses engaging? Cindy Nicholson wants to help you take your online course to the next level. As a former high school teacher and corporate trainer Cindy has spent thousands of hours designing course material. Too often, entrepreneurs get stuck between the inspiring thought leader in their world and translating that vast experience into a profitable online course. Reaching a broader audience and earning passive income eludes them. That’s become the Course Whisperer, Cindy Nicholson’s calling. Get a FREE Course Outline and other FREE Resources at: www.thecoursewhisperer.co/smoothsailing
Fri, March 29, 2019
Creating Podcasts That Convert With Kelly Glover
We know the power of podcasting but do you know how to take your podcast from fun and exposure to a converting content marketing strategy? We’ll be chatting with elite podcast producer Kelly Glover of the Talent Squad. How is the research you do before you guest on a show crucial? How can the pitch and your one sheet affect the quality of shows you get on? What are 3 mistakes that guest podcasters often make? Why is analyzing results from the podcasts so important? What can you do AFTER the recording to boost conversions and exposure? Kelly Glover is the founder of The Talent Squad, a podcast guest booking agency based in New York and Los Angeles. With 18 years working in media, Kelly went from interviewing celebrities on the red carpets in Hollywood, to working as a talent agent in Sydney, to hosting her own syndicated radio show across 22 commercial stations. She is an award-winning podcast producer and heads a team of talent bookers, agents, and producers in representing, packaging, and booking a diverse roster of guest experts and shows. www.thetalentsquad.com/smoothsailing
Fri, March 15, 2019
Outgrowing Your Accountant with Diane Gardner
We are talking money and taxes today – don’t groan – this will save you thousands of dollars! My guest Tax Coach Diane Gardner has saved people over $3M in taxes will share signs that you might be outgrowing your accountant and how to stop overpaying your taxes. What are signs that you are outgrowing your accountant? What is the difference between a tax preparation, tax projection and tax planning? What SHOULD your accountant be doing for you? What is your account doing that can COST you thousands? What is a Tax Coach and how are they different? Diane Gardner, Your Tax Coach, is a best-selling author and a Quilly Award recipient. She is also a Certified Tax Coach and an Enrolled Agent. Diane’s expertise lies in the area of tax planning. Her goal is to make sure successful entrepreneurs across the United States are paying the least amount of income tax they can legally pay. As a tax coach, she offers a FREE tax analysis for those interested in finding out if they are overpaying their income taxes. Her goal is to save taxes one business at a time through the use of pro-active tax planning. Diane is also a believer in the mastermind and coaching concepts. She leads the "Business Breakthrough Mastermind Group" and offers coaching services to other entrepreneurs. www.TaxCoach4You.com www.taxcoach4you.com/smooth
Fri, March 01, 2019
Online Hiring Made Easy with Nathan Hirsch
Get ready for some powerful tips about online hiring with Remote Hiring Expert and Co-Founder and CEO of FreeeUp.com Having in house employees seems so old school and virtual assistants of some kind has grown so much yet we still feel fearful of hiring someone online – can you share the benefits of online hiring to help mitigate those fears? What are 3 things you need to do BEFORE you look to freelance sites to set you up for success? What are some of the biggest mistakes that people make when hiring online? How is Freeeup different? Can you share some interviewing tips? Nathan Hirsch is a serial entrepreneur and expert in remote hiring and eCommerce. He started his first eCommerce business out of his college dorm room and has sold over $30 million online. He is now the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted freelancers in eCommerce, digital marketing, and much more. He regularly appears on leading podcasts, such as Entrepreneur on Fire, and speaks at live events about online hiring tactics. https://freeeup.com Get a $25 credit by mentioning this podcast! 10 Common Mistakes Outsourcing https://freeeup.com/10-common-mistakes-of-outsourcing/ The 100 Most Popular Jobs To Outsource To Online Workers https://freeeup.com/wp-content/uploads/2017/07/The-100-Most-Popular-Jobs-to-Outsource-to-Online-Workers.pdf A Beginners Guide To Hire Online Workers With Freeeup https://freeeup.com/wp-content/uploads/2017/09/A-Beginners-Guide-to-Hire-Online-Workers-with-FreeeUp.pdf
Fri, February 08, 2019
Become a media mogul with Timothy Craggette
Today’s SEO’d world ranks impressions over legitimacy and it comes down to a number’s game. In order to get the most out of the media’s increasing reach, you have to be newsworthy. Today we are going to learn how to become a media mogul with serial entrepreneur, coach and host of The Swift Kick Show, Timothy Craggette What are some misconceptions when it comes to media attention? What do we THINK we need and what do we REALLY need? What outlets work best for starting out? What are some tools to help us get featured? When it comes to media it seems we want to reach for the stars – why does starting with the smaller outlets make more sense though – how will it help? What’s newsjacking and how can that further you in the media sphere? What has the term fake news done to the credibility of media? What is your take on paid media. Timothy D. Craggette is a serial entrepreneur, an educator, and coach for small business entrepreneurship and marketing. He has trained business owners globally through his online coaching and his radio show, "The Swift Kick Show", on WERA 96.7 FM. As a member of the NBEA, he has spoken at the University of Maryland, NIH, FDA, and on stages nationally on the topics of business and health. As a member of the entrepreneurship advisory board for The Yleana Leadership Academy, he serves as an advisor and mentor to teenagers in underserved communities. Timothy is also a 6x award-winning product creator and engineer with over $300,000,000 in sales. http://www.swiftkickshow.com/ www.facebook.com/swiftkickshow
Mon, January 28, 2019
Eliminating Your Competition With Carl Gould
Get ready for some profit building tips as I chat with Carl Gould, leading authority on business who built 3 multimillion dollar businesses by the age of 40! Today he’s going to share tips on how to eliminate your competition. Welcome aboard Carl I think we often underestimate or overestimate the competition. What is a healthier view of one’s competition? Is it easy to assess WHO your direct competition is? How can you differentiate yourself and get ahead of the competition in your field? Can you use your competition to your advantage? How can you incorporate the top five complaints about your competition into your business plan? Carl Gould is a worldwide leading authority on business and entrepreneurship. His company, 7 Stage Advisors helps organizations grow to the next level. He is an entrepreneur who built three multi-million dollar businesses by age 40. 7 Stage Advisors, has mentored the launch of over five thousand businesses. He has advised over 100 of the Inc. 500/5000 Fastest-Growing Companies. Some of the companies he’s helped are companies like Walgreens, Walmart, American Idol , USA Olympic Track, IBM, McGraw-Hill and the US Army. Gould created the farthest-reaching business mentoring organization in the world, and his methodologies are in practice in 35 countries. He has trained, certified or accredited over 7,000 Business Coaches and Mentors since 2002. Carl has written multiple books on the subject of business strategy, leadership and sustainable growth. He co-authored "Blueprint for Success" with Stephen R. Covey and Ken Blanchard; and his best-selling book, "The 7 Stages of Small Business Success", lays out the formula for HyperGrowth. In 2016, ‘Biz Dev Done Right" became a #1 Best Seller on Amazon. Each week he co-hosts "Quit and Get Rich" on iHeart ® radio; and shares his insights from working with top companies from around the world. Carl’s dynamic and energetic presentation style has made him one of the most sought after speakers internationally. He combines practical and impactful content with real-world experience...no theory here! He engages his audiences and keeps them on the edge of their seat. Gould’s content is original, profound and battle-tested. www.Carlgould.com
Fri, January 18, 2019
Making powerful videos through Animoto with Jason Hsiao
For anyone out there you know how important video marketing is, so stand by as we chat with Co-Founder of Animoto an award winning online video maker used by millions today, Jason Hsiao So let’s set sail. Welcome aboard Jason What’s your take on the power of video for businesses today. What are the challenges of video marketing for the average Entrepreneur -why do we get stuck or ‘don’t do it’? Why did you create Animoto and how did it come into fruition? How can Animoto help us attract more clients or convert more customers? I saw that Animoto is part of the LinkedIn Marketing Partner Program. Exciting! Can you share what that means for your company but also for LinkedIn users? What are the favorite features of users? Jason is the Chief Video Officer & Co-Founder of Animoto (animoto.com), an award-winning online video maker that makes it easy for anyone to create professional-quality video. Used by millions of consumers, businesses, photographers and educators, Animoto is deeply rooted in the belief that making videos should be simple, cost-effective, and accessible to everyone. Prior to Animoto, Jason served as a television producer for MTV Networks. He hails from Dartmouth College and resides in New York City. https://animoto.com/smooth https://animoto.com/
Fri, January 11, 2019
Achieve a Peak Performance State Of Mind with Jason Linett
I am super thrilled to be speaking to author, speaker, hypnotic success coach Jason Linett who has hypnotized and helped more than 250,000 people. Today he’ll share how we can achieve a peak performance state of mind to accelerate business growth. We’ve heard of using hypnosis to quit smoking, lose weight, remove limiting beliefs, but I’ve never thought of it to help me in my business growth – why do you think that is. What do you say to those skeptical about hypnosis. Do you have to be in the room with a client? What do you consider a peak performance state of mind and how can that support business growth? You teach business owners to shift their mindset to eradicate scarcity thinking – for our listeners can you share something that can switch their mindset even a little? How can someone tell if they are not in peak performance and thus might need help creating it? Can a hypnotist really help you grow your business? Jason Linett has hypnotized more than 250,000 people. He used the principles of rapport and modeling to track what top business performers and professional athletes do differently to build his own million-dollar brand. As a master of the micro-niche, he speaks to groups around the world and offers hypnotic-success-coaching to share how people in business can put his WORK SMART principles and strategies to use. Rather than just ‘hypnotize’ you to become more successful, he will help you de-hypnotize the misconceptions, fears, doubts, and ineffective strategies that are holding you back. Jason’s process isn’t magic, the results can be magical. https://jasonlinett.com/ www.worksmartbusiness.com https://www.instagram.com/jasonlinett/ https://www.facebook.com/jasonlinett https://twitter.com/jasonlinett
Fri, December 07, 2018
Untapped Potential In LinkedIn Ads with AJ Wilcox
We are chatting about some untapped potential that is LinkedIn Advertising with LinkedIn Ads Expert AJ Wilcox. Last time we spoke you shared the different ways we, as entrepreneurs, can advertise using LinkedIn. Why is it such untapped potential? What changes have taken place over the past year? Video Ads are new – can you share what they are like, what is the cost? Lead Gen Form Ads – similar to Lead Ads in Facebook are also new! What are the benefits of LinkedIn Ads over Facebook? What is the new 4 th Ad format Dynamic Ads and why it may feel like the creepiest one? It works great for getting company page likes. They also have carousel ads! Where should we start and what do we need to get started? What is the best type of campaign to start with in LinkedIn? AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. These LinkedIn official partners manage among the world’s most sophisticated accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, USA with their 4 kids, and his company car is a gokart. https://b2linked.com/checklist https://b2linked.com
Fri, November 23, 2018
Get Creative With Video With Kapwing's Julia Enthoven
Le'ts learn to get creative with video with ex Google Product Manager, video tool creator and Co Founder of Kapwing Julia Enthoven. Video is clearly where it’s at when it comes to online and social media marketing, but as an entrepreneur it’s not always a strength. What are the biggest challenges we face? What are some of the biggest mistakes people make when it comes to using video? Besides shooting a video and uploading, how can we be more creative to attract attention? What are your top 3 tools and how can they help us market our business to attract more customers? What is your favorite tool that you can NOT live without? What is coming up that you are working on? Julia is the co-founder and CEO of Kapwing, an online video editor for creative professionals. Julia left her job as a Google Product Manager to start Kapwing last July with Eric Lu, another X-Googler. Before Google, she graduated from Stanford in Mathematical Computer Science and loves running, playing volleyball, and exploring San Francisco!" www.Kapwing.com
Fri, November 02, 2018
Pimp Your PR With TeeJ Mercer
Get ready for some high energy as I chat with Media Maverick TeeJ Mercer as she shares how we can Pimp our PR. Getting MSN, CBS on our website is one thing but being put on national TV with that kind of coverage seems unattainable for most entrepreneurs. Why does it feel so out of reach? TeeJ bust myths about tv media attention! What do you need to even be considered for TV media – what groundwork or assets do you need? If there is one thing we can do RIGHT NOW to get media attention? What can this type of media do for your business (besides make you look like a celebrity)? What are the first steps one needs to take to get started to achieve this kind of media attention? Dream national but act local – what does that strategy mean? Is there a right or wrong way to pitch? Tee J’s street cred: As one of Hollywood’s most highly sought after TV editors, for two decades I influenced the lives of millions through storytelling. I spent time with ABC, NBC, MTV, OWN, WeTV, The Style Network, HGTV, The History Channel, Bravo and the Walt Disney Company – beginning with the entertainment magazine hit Extra, and including the long-running The Tonight Show with Jay Leno. Recently, I worked with comedic giants Kevin Hart and Tiffany Haddish on their upcoming film Night School, as the Behind-The-Scenes Producer and recently wrapped on location in Atlanta working with the legendary icon Samuel L. Jackson and Jessie T. Usher on the next Shaft movie. Despite no prior aspirations to be a writer, in 2012 I felt divinely inspired to write my first book. And I did it in a week! 40 Days Till 40RTY: Life Lessons from the Ramblings of my UNFILTERED Thoughts has received several honors including three Beverly Hills Book Awards, is an Amazon Bestseller, and was downloaded almost 10,000 times in two days, on six continents. Because of my third book, The 6-Figure Battered Wife: My Path to Resilience, I was the featured speaker for the season premiere of "The Round" on BET's sister network, Centric TV, now called BETHer. My Media Mavericks and I have been featured on networks like ABC, CBS, NBC, FOX, CW and on shows like The Steve Harvey Show, The Doctors, and Dr. Oz. My Mavericks have also displayed their authority in The Huffington Post, Psychology Today, Inventors Digest, The Breakfast Club, and too many radio shows and podcasts to count. http://iamanoisemaker.com/
Fri, October 26, 2018
Social Media Videos Using Headliner with Oliver Wellington
So you know I love tools and online apps so I’m super psyched to chat today with Oliver Wellington, start up junkie, and co-founder of the most popular audio to video creator on the market Headliner What spawned the start of headliner? Why are videos so key in social media? How do the audiograms help your podcast show exposure? What are the benefits of captions on the videos? Share the features Headliner has and how we can use it. I see you have a few new features – adding gifs, turning blogs into video... and headliner marketplace Oliver loves building startups from the ground up. He was co-founder at nRelate, a content recommendation engine used by over 100,000 publishers and bloggers. That company exited to IAC in 2012, and he continued to build it until 2015. He co-founded SpareMin in 2015, which was an app to help podcasters and guests connect for interviews, after moderate success, the company rebranded as Headliner, which is now the most popular audio to video creator on the market, with over 1000 videos being exported every day, across every continent. The Headliner team continues to grow the product and is currently expanding into video creation for publishers and marketers. Before all this startup stuff he was in a rock band, but that's a whole other story...For the education stuff, undergrad NYU for Psychology and Creative Writing, MBA from Babson College. https://www.headliner.app/
Fri, October 19, 2018
Creating Profitable Facebook Campaigns with Mojca Zove
I am super thrilled to be speaking to author, speaker, and Facebook Ad Expert Mojca Zove. She’ll share some tips on how to create profitable Facebook Campaigns. You call it the science of FB Ads – how so? So many dabble in Facebook Ads on their own and try to figure it out – what are the 3 biggest mistakes they make in trying to do so? What should our goals be while creating FB Ad campaigns? Is it better to be general or specific in your targeting? How do we test and how does it optimize your campaigns? Most FB Ad experts are focused on the Cost Per Click – how come and why does it count (besides your budget)? What is a trend right now you are seeing in Facebook Ads right now? Mojca Zove is the owner of Super Spicy Media and a Facebook Ads Expert that helps +7-figure companies generate leads and increase profits with Facebook Ads. She's the author of The Facebook Ads Manual, and an international speaker. She recently successfully launched her first video course The Science of Facebook Ads. Super Spicy Media is a boutique Facebook Advertising Agency founded in 2014. It’s owned by Mojca Zove (previously Mojca Mars). Mojca established Super Spicy Media after losing her job at an advertising agency. She started small, but soon doubled her income after one year in business. She doubled that again in six months. She now works with multimillion-dollar businesses from all over the globe. In her work she focuses on implementing previously tested and already successful strategies for generating the best results. Mojca is a Facebook Ads expert, author of the Facebook Ads Manual, and international speaker. Her work focuses on helping businesses generate more leads and increase profits with a professionally-made Facebook Advertising Strategy, so they can devote their time to other aspects of their business. www.SuperSpicyMedia.com http://www.thescienceoffacebookads.com/ coupon code letssetsail
Thu, October 04, 2018
Why Groundhog Day Is Not A Business Strategy with Adam Hommey
I am super pumped about chatting today with good friend, best selling author, speaker, web wizard and secret weapon to many, Adam Hommey. He’ll be sharing why Groundhog day is an event NOT a business strategy. Peaked your interest? Then let’s set sail! I love how the book is about The Secret to Finally Solving Those Pesky Issues, Burrowed Deep, and Unleashing Your Ultimate Business Success! Why groundhogs? Now I know the book unearths 6 areas. Can you share the power of the S.P.R.I.N.G. Formula, which as you say - gets you out of the winter cold and brings warmth and sunshine into your business! Science of the Mindset – Are you afraid to move forward? How does this hold you back? Prospect Attraction –Are you repelling customers away and not even know it? Ripple affects from team members -Plus Adam shares killer tips on having effective meetings. Identify and intake new customers – Adam shares the difference between a sale and a customer ( and get them to attract your next customer!) Name your terms with powerful language – The language you use in your marketing and sales can affect....how you can shift your language, to make more sales and connections. Greater efficiency & service through minimalism – Ask yourself do we ‘have’ to do it? www.businesscreatorradioshow.com http://www.thegroundhogbook.com/
Fri, September 28, 2018
Write your book in a flash with Dan Janal
I am super thrilled to be speaking to author, speaker, book coach Dan Janal who is going to share the essential steps to start writing your first book. Why should entrepreneurs write books? What is one thing you must be clear on before you write the first word of your next Best-Seller? What are the essential steps to writing a book? Some of this will surprise you! How do we interject stories, when stories don’t come easily to mind? What is a book coach and developmental editor how can they help? Plus he shares a killer story involving JK Rowling 😊 Dan Janal has written more than a dozen books to help businesses build their brands, including his newest book, "Write Your Book in a Flash". He works with thought leaders and business owners as book coach, developmental editor and ghost writer. As an award-winning daily newspaper reporter and business newspaper editor, he interviewed President Gerald R. Ford and First Lady Barbara Bush. He was on the PR team that launched AOL. As a publicity and marketing expert, he has helped more than 10,000 authors and experts build their platforms with his highly regarded PR LEADS and Guaranteed Press Release services WriteYourBookInAFlash.com Get a free chapter to overcome all your limiting beliefs and start writing your book!
Fri, September 21, 2018
Proven Ways To Manage Your Biz Expenses With Meredith Crawford
Why do we hate looking at expenses and how does this affect us? What is our biggest mistake? What should our expenses be in relation to our revenue? Most of us focus on monthly bills – is this bad? Tell us about that B word we hate -budget. What can we do today to be proactive? Tell me about Financial risk, what does that mean? Meredith Crawford is the founder of Solerno Media. She’s an exceptional Business, Marketing and Storyteller Expert who helps small business owners get out of the vicious cycle of feast or famine. Meredith served for years as CEO of the multimillion dollar company MindShare Design, where she managed a marketing campaign that added 18% to the company’s revenue stream. After years of running high budget teams, she experienced a colossal burnout which required medical leave. Before long Meredith bounced back, stronger than ever, and found that she had an unshakeable desire to help product-based small business owners. She has harnessed the key techniques leveraged by competitive industries to help small businesses market their services and products better, and scale faster. Meredith started her agency after realizing that business leaders and entrepreneurs needed to do things differently in the future to win and maintain customer loyalty. Meredith is dedicated to teaching step-by-step, everything essential to savvy marketing and skyrocketing your side hustle, to streamline cash flow, build a sustainable, profitable, stress-free business. 27 Proven Ways To Manage Your Expenses www.MeredithCrawford.biz/freebie https://solernomedia.com/ linkedin/meredithcrawford1
Fri, September 14, 2018
Target your dream customer using Funnelytics
I am speaking to sales funnel and conversion optimization expert and Founder of Funnelytics Mikael Dia. He’ll share with us how to maximize our ROI using sales funnels. Here are some questions I asked Mikael. How do you know your business is ready to use the strategy of automated sales funnels? How do automated funnels help grow a business? What types of funnels do entrepreneurs typically use the most? How does funnelytics help master our funnels? Why do users love it so much? Mikael Dia is the founder of Funnelytics, Chief Architect at White Coat Digital Inc. and partner of IIFYM. His specialties include Sales Funnels Design, Conversion Optimization, Copywriting, and Customer Value Optimization. It took him over 9 years of experimenting with many businesses to get this simple process perfected. He has built and sold a Mandarin Language School, started a software business that has raised over $1,000,000 in funding, launched a Digital Marketing agency that makes over $100,000 per month, and helped scale businesses to multiple millions. https://funnelytics.io/ http://thediaproject.com/
Fri, September 07, 2018
Positioning yourself in the media to grow your business
I am super thrilled to be speaking Esther Kiss the co-founder of Strategic Influence and founder of Born To Influence, a one-of-a-kind publicity & marketing agency, where she helps experts and personal brands get exposure for an extended period of time by placing them on the right media outlets. How do you become an influencer? What should your goals be? How does media coverage help your business? How to get started so you can get media attention? Some of the mistakes people make when trying to get into the media? Press release is not the answer to media coverage – why? Esther Kiss is the co-founder of Strategic Influence and founder of Born To Influence, a one-of-a-kind publicity & marketing agency, where she helps experts and personal brands get exposure for an extended period of time by placing them on the right media outlets. These include interviews on podcasts, online radio shows, YouTube shows, webinars and presentations for telesummits and private, paid mastermind groups, as well as traditional media: TV, radio, newspapers, magazines, and more. She works with luminaries and industry transformers such as Ryan Levesque (author of the #1 national bestselling book Ask), Ben Simkin (a.k.a. the 900 Million Dollar Man), and more. Esther's work helped her clients bring in millions of dollars in additional sales. Esther is also the producer and host of the popular podcast Born To Influence: The Marketing Show where she interviews highly successful entrepreneurs and NY Times bestselling authors about their marketing and PR strategies. She interviewed guests such as Gary Vaynerchuk, Perry Marshall, Joe Pulizzi, Jay Baer and more. To help her clients get more leads and sales for their product, service or book launch, she introduces them to A-players such as the guests of Born To Influence for cross-promotions and long term collaboration. Through their coaching program Strategic Influence, in collaboration with her business partner, John Dennis, she teaches a unique, methodical process for developing influential personal brands designed for exponential, long term growth. Esther was featured in the documentary Inspired By 11, and she's regularly interviewed in the media. Esther speaks fluent Hungarian and a little bit of Dutch. She lived in six European countries before moving to Los Angeles, CA in 2007. Today, Esther lives in the Palm Springs area with her three cats: Mr. RoofTop, Silkie and Scruffy. www.borntoinfluence.com/checklist <span style="color: b
Thu, August 30, 2018
Be More Profitable with Robin Waite
I am super thrilled to be speaking Robin Waite, business coach, author, speaker who is going to share how you can be more profitable in your business. The 3 things you’re not doing to be more successful You help businesses be 50% more profitable – in what ways are we leaving money on the table? What are common pricing mistakes that will make our business fail? Tell us about your book Take Your Shot - How can I make more money, attract more clients, and grow my business?" Robin Waite, business coach, author and speaker, works with clients to set goals and achieve success through his coaching program, born out of a deep passion for personal and business development. Robin puts his experience to work for his clients. From 18 years old until 22, Robin worked as a systems analyst for a medical device company. Putting systems into play, Robin increased efficiency and decreased cost, helping to make the company 50% more profitable. For the next decade, Robin ran a successful design and advertising company, serving over 250 clients. He delivered workshops and masterclasses to over 1,000 business owners on subjects including marketing, product architecture, pricing, websites and more. Now Robin coaches B2B business leaders and entrepreneurs, offering insights from systems to pricing structure to personal development. With fearless goal setting and accountability, Robin’s program is turning dreams into reality for clients around the world. www.robinwaite.com
Thu, August 23, 2018
Income Producing Marketing Funnels with Michelle Evans
I loved chatting with funnel expert Michelle Evans who is crushing it creating client-generating, income-producing, stress-reducing marketing funnels. She shares her wisdom and here is what we cover: How do people get started with Funnels? Michelle explains why your goals are crucial. How do you figure out what the right funnel is for you. Where do you START? What is your secret to getting huge open rates in your emails? How do you get into the minds of your audience? Can funnels work without paid advertising? What is the relationship between the two? Why do you need funnels? Michelle shares what retargeting is and how it helps with the success of your funnels.
Fri, August 17, 2018
How the C.L.I.C.K Technique helps you take control of your online marketing
Want to take control of your online marketing? Then join me as I chat Lindsey Anderson of trafficandleads – where your solution to slow growth is just one click away – plus she’s my co-host on Marketing and Merlot and friend and now Best Selling Author of The CLICK Technique – which we’ll be chatting about today. So many entrepreneurs feel overwhelmed with online marketing – how does the Click Technique help? Tell us about the book and then step us through the Click Technique – what are all the steps? How do you peak curiosity for new leads? What happens after they land on your site – what are a few things you MUST do? Talk about the Irresistible offer. How does Facebook Advertising come into the equation? Why is mindset important in this process? https://www.theclicktechniquebook.com/sign-up www.trafficandleads.com
Thu, August 09, 2018
Get closer to your 6 figure dream business with Jim Palmer
I am super thrilled to be speaking to my favorite marketing expert, author, speaker and sought after dream business coach Jim Palmer. He’ll be sharing his thoughts on investments so you can get closer to your 6 figure dream business. So many people have a fear of investing in their business – what holds us back from taking this investment? What is microwave mentality and why does it hold your business back? What are the best ways to invest in your business to get further ahead and closer to your goals? When do you know you are ready to take this leap? How can mastermind programs help you meet your goals faster? How does inaction harm your business more than taking the wrong action? What are qualities of high achievers? Jim Palmer is a marketing and business building expert and host of Dream Biz Coach TV and Dream Business Radio. He is known internationally as ' The Dream Business Coach' as well as 'The Newsletter Guru'- the go-to resource for maximizing the profitability of customer relationships. Jim is the founder and President of Custom Newsletters, Inc., parent company of No Hassle Newsletters, No Hassle Social Media, The Dream Business Mastermind and Coaching Program, the Dream Business Academy, The Newsletter Guru’s Concierge Print and Mail on Demand, and Success Advantage Publishing. He is the creator of the Magnetic Attraction and Retention Training Program (MARS), Double My Retention, How To Sell From The Stage Like A Pro, Dream Business Radio, and Dream Biz TV. Jim is the internationally-acclaimed author of: The Magic of Newsletter Marketing: The Secret to More Profits and Customers For Life Stick Like Glue: How To Create A Everlasting Bond With Your Customers So They Spend More, Stay Longer, And Refer More It’s Okay To Be Scared, But Never Give Up: A Book Of Hope And Inspiration For Life and Business The Fastest Way To Higher Profits! 19 Immediate Profit Enhancing Strategies You Can Use Today Stop Waiting For It To Get Easier: Create Your DREAM Business NOW! DECIDE - The Ultimate Success Trigger Just Say Yes: Create a Dream Business and Live Your Dream Lifestyle Jim was also privileged to be a featured expert in The Ultimate Success Secret, Dream, Inc., ROI Marketing Secrets Revealed, The Barefoot Executive, and Boomers in Business. Jim Palmer speaks and gives interviews on such topics as newsletter marketing, client retention, how to build a profitable business and how to achieve success. Jim is a cancer survivor, has been married for thirty-three years, has four
Fri, August 03, 2018
Building a Badass Brand With Pia Silva
We are chatting with Entrepreneur, speaker and writer Pia Silva who is a partner and brand strategist at Worst of all Design where they build "Badass Brands without the BS". Pia is going to give us tips on creating a badass brand. So what are badass brands? What does "branding" mean for solopreneurs and small businesses selling their services? Some people think ‘logo’s are the only element of branding – what would you say to those that have this view. How does your ‘brand’ affect what audience you attract? How does someone build a brand that stands out from the competition? How does ‘brand’ affect your profitability? Entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Brand Shrink Questionnaire www.Baddassyourbrand.com/smooth Email: pia@worstofalldesign.com Phone: 917-882-6437 Skype: worstofalldesign https://twitter.com/PiaLovesYourBiz https://www.instagram.com/pialovesyourbiz https://www.facebook.com/pialovesyourbiz https://www.facebook.com/pia.wasterval
Tue, July 17, 2018
Getting Lean & Profitable with Jason Burt
Today we are chatting with Lean Production expert Jason Burt who shares how to use the lean manufacturing strategy developed by Toyota to drive growth and profitability. What is lean consulting and what would that mean to a business owner? Who do we get out of the ‘doing’ mode and make improvements in our business? How can the lead strategy help a business owner? How do you use the scientific method and test to make improvements? How can we manage our workload to create growth and profitability and remove some stress? How does the lean strategy help launch new products or services? Jason shares how to test the market to create more successful launches. Jason Burt works with business leaders to take a holistic view of their company and use the lean manufacturing strategy developed by Toyota to drive growth, profitability, quality, and any key performance indicators (KPIs) that a company needs to succeed. Jason had the amazing opportunity to receive coaching and mentorship from Toyota on lean principles for over 19 years, and has continued to learn as a business owner. His career has progressed through many functional areas; operations management, supply management, distribution, logistics, dealerships, engineering, and quality in both commercial and healthcare markets while working for large organizations. In each of these areas, he was able to show high-level results to the business through a balanced strategic focus with a "hands on" day-to-day approach. Since venturing into the entrepreneurial world, Jason has had the opportunity to work with many fascinating companies and to help them achieve new potential in terms of business strategy and culture development. Jason’s consultant business Evolve Holdings is focused on Investing In Potential. They believe potential is found in leaders, businesses, products, cultures, industries, and places we haven’t even been looking yet. Free Guide – Should I start a lean journey: www.ehiipconsulting.com/sbg
Fri, July 13, 2018
How To Be Newsworthy with PR Expert Alistair Clay
Today we are chatting with PR expert Alistair Clay who is on a mission to democratize PR, to help them reach new audiences and achieve massive success by being in control of their market positioning & their reputation. PR feels like a mystery zone, where you are typically at the mercy of an expensive PR firm and we as business owners have no idea how to handle it. Why is that? Is there a myth that you need to be a huge company in order to benefit from PR? You believe all businesses have newsworthy stories within them, you just need to know where to look and what to look for! What 9 questions can we ask to find those stories in our business and to use them to get media coverage. How do we know if we are newsworthy? Passion and newsworthiness are not the same thing. Alistair explains. Now you have your own PR Agency but with www.class-pr.com you teach people to be their own PR and do it themselves – why? Alistair is director of one the UK’s top 30 healthcare PR agencies Arc Seven Communications and founder of Class:PR – the #1 online PR training school for small businesses. Alistair has worked in the media for 20 years and started his career a journalist on The Daily Mirror – one of the UK’s largest daily newspapers – where he covered business, politics and hard news. As the founder of Class:PR he has helped hundreds of business owners and entrepreneurs learn how to get massive media coverage themselves with his proven FAMOUS Formula. His motto is: "Everyone has a story – you just need to know how to tell it". www.class-pr.com For Your Free Press Release Template
Fri, July 06, 2018
Improving your financial bottom line with Brent McClure
Today we are chatting with Strategic Business Advisor | Public Speaker | Executive | CPA Brent McClure who helps businesses surpass their financial goals through leadership coupled with strategic planning and execution. Today he’s going to share how outsourcing your accounting and financial services can improve your bottom line. When you say ignoring your "back office" can ruin your business, what does that mean and how does it affect our bottom line? You of course promote outsourcing accounting and financial services for your small business, how is it beneficial to us? Why do we avoid our finances? How often should we look at our finances? You offer CFO services for businesses – I’ve never heard of that – typically you hear big companies have a CFO, but that’s about it – how does having access to a CFO help your business? Brent McClure is not your typical CPA. He is a visionary, a change agent, and paradigm breaker for the accounting profession as well as businesses across multiple verticals. Brent, in essence, grew up in his family grocery store and took a love of business from an early age and turned it into his future.A results-oriented Senior Executive and Consultant with more than 20 years of success, Brent crosses many business verticals: financial services, construction, SaaS, retail, distribution, manufacturing, oil & gas, and technology industries. Brent leverages his extensive experience to help businesses improve profitability, increase their capacity, develop sustainability and ensure necessary compliance all while achieving a greater return on investment. In his experience, Brent has learned that hiring a CFO isn’t something many small or medium sized businesses can afford, yet many times desperately need. With this knowledge, he started promoting his CFO services as more of an outsourced, a la carte, offering via McClure Consulting & Advisory, LLC. Now Brent helps businesses surpass their financial goals through leadership coupled with strategic planning and execution. He wants to ensure business leaders and owners no longer ignore the need for robust financial support or the "back office", finances to their own detriment. www.BrentMcClure.com/sbg where you can access: 10 simple steps for a clean set of books 10 ways to improve your cashflow Case study how Brent helped a client with his CFO expertise
Thu, June 28, 2018
Crushing Organic Launches with Kelly Roach
Today we are chatting with internationally acclaimed keynote speaker Kelly Roach, who has worked with some of the world’s largest organizations revealing her simple systems and strategies for explosive business growth. She is the sales queen! So Let’s set sail so she can share her launch secrets! Here is what we chat about.... When we say launch – what would we be launching and explain what it means What is the typical launch – many know about the sideways sales letter approach – why is this not necessarily the go to approach Your strategy is based off of simplicity and speed – I love this – can you elaborate? How can you have a successful launch organically through these pop up Facebook Groups? Why do they work so well? Links to Resources Mentioned http://kellyroachcoaching.com/ Unstoppable Success Radio Kelly’s Facebook Live about her launch pop up group
Fri, June 15, 2018
Psychology Based Testing To Increase Website Conversion with Chris Dayley
Today we are chatting with digital marketing entrepreneur, speaker, and neuromarketer Chris Dayley who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics. What is a neuromarketer? What are the biggest problems most businesses have with their websites? You say you focus on user psychology - how does psychology tie in with marketing? Why do businesses struggle to get people to convert? What testing should we do to get higher conversions? What are some things that influence website audience behavior? What are some things people should think about with their mobile sites? Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization. Links to Resources Mentioned https://www.disruptiveadvertising.com/ Starter Guide for AB Testing Your Website www.disruptiveadvertising.com/guide
Thu, June 07, 2018
Simplifying your lead generation process with Mariko Briley
Today I was chatting with network marketing expert Mariko Briley who teaches online lead generation with a focus on attraction marketing, so that entrepreneurs can attract ideal clients faster. She’s going to share with us how you can simplify your lead generation process. So Let’s set sail Welcome aboard Mariko How is your business like a puzzle? Why is it so crucial to create systems in your business, how does it affect your growth? What pieces can be automated? So what is Yoobly and how does it work? Mariko grew up surrounded by the great outdoors of Alaska. She went from flying tourists around Mt. Mckinley to running a million dollar online business. She loves being an entrepreneur and the freedom that comes along with working online. Mariko's focus is helping business owners obtain a higher level of success and is passionate about inspiring emerging entrepreneurs to achieve their goals. She is currently working on her new book with her husband about the four steps to attract your ideal clients. Links to Resources Mentioned https://www.yoobly.com/ https://www.facebook.com/yooblymarikobriley/
Fri, June 01, 2018
Achieving goals faster with Cardiff D. Hall
Today we are chatting with speaker and coach Cardiff D. Hall Author of Tide Turners The practical guide to help you feel in control, experience more joy, and sustain achievement in life. He helps business owners master productivity, so they can elevate their business and today he’s going to share how we can become tide turners ourselves and achieve our goals faster! Here is what we covered on our cruise: Your book Tide Turner’s – of course I love the boating/water theme... but it shows how to plan a course to your own Victory Island of achievements – what is the Victory Island of achievements? You express the importance of writing down goals vs having it in your head – why? How do you track goals and measure effectively to increase success and become a tide turner? What is the biggest mistake folks make? What is one thing someone can do, to achieve their goal? What is something entrepreneurs may not realize about goal attainment? Cardiff D. Hall has 25 years of experience in marketing and sales as a Sales Executive, he has a desire to live life with a purpose, impacting adults live an inspired life filled with achievement.He is the founder of Inspiration Insights and helps business owners master productivity, so they can elevate their business.His first book entitled: Tide Turners, earned a # 1 new release on Amazon in January 2017 and is currently working on the audio version.Cardiff is an individual who radiates positivity and helps entrepreneurs look within to move upward.
Fri, May 18, 2018
Boost Productivity Using Acuity with Gavin Zuchlinski
Today we are chatting with Gavin Zuchlinski, the founder of Acuity Scheduling, the slickest way for businesses to automate and manage their appointments online. He’ll explain why not having an effective back office scheduling system is costing you more than you probably realize. Here is what we covered: •Why do entrepreneurs struggle with their calendar so much? •How can a scheduling tool make us more productive? •You say Acuity Scheduling isn’t just a scheduling tool—it’s a full-blown, beautiful, incredibly user-friendly system for running your business end-to-end – how is it different •Why did you create these different features? •How can Acuity make you look like a successful superstar? 45 day Trial go to https://www.acuityscheduling.com/ smooth
Fri, May 11, 2018
Crush it on Instagram with Tabitha Carro
Today we are chatting with the Tabitha Carro, creator of Smartphone Marketing School and rock star entrepreneur teaching marketers smartphone design techniques to build their biz online and she will share how to curate beautiful Instagram posts. So Let’s set sail --- Welcome aboard name – I love the concept of building your biz and doing your online marketing right from your phone (and potentially couch)... I see you have 10K followers on IG -what is it that you love so much about Instagram How can business owners grow their following on Instagram? What are your favorite IG apps and tools? What are stories and how can you use them? What are the best apps to have for creating visually appealing stories for Facebook and Instagram? For 13 years, Tabitha Carro was an elementary school teacher who ran her own curriculum design business on the side. But after discovering her passion was helping fellow business owners, she left the classroom and turned her side hustle into a full-time business. In May of 2016, Tabitha created the Smartphone Marketing School (a blog and membership site) to share her smartphone design techniques with fellow online marketers. Through her course content, members are learning how to create professional videos, product photos, and social media designs without the need for camera equipment, desktop software, or outsourcing design work. Tabitha can either be found in South Carolina with her husband and Yorkie-Poo or on the road in their RV travel van. https://tabithacarro.com/ https://tabithacarro.com/home-page/ https://tabithacarro.com/couchhustlers/ https://www.instagram.com/smartphonemarketingschool/
Fri, May 04, 2018
7 Steps To 7 Figures With Todd Tresidder
Today we are chatting with financial expert Todd Tresidder, who raised his net worth from less than zero at age 23 to self-made millionaire 12 years later by "walking the talk" using the same personal finance and investment strategies taught on FinancialMentor.com. Todd will be sharing his ‘scientific’ approach to 7 steps to 7 figures. Here is what I asked Todd: You say anyone can achieve financial freedom using a scientific wealth building process – that it’s scientific – how? Why do so many fail at creating their wealth? What are the most important financial questions you should ask yourself? You have created this financial freedom puzzle into a step-by-step, paint by numbers process anyone can follow – can you summarize what that looks like? Todd Tresidder’s background includes getting a B.A. in Economics from the University of California at Davis. Todd is a member of the Economics Honors Society and Deans List and has been a serial entrepreneur since childhood building many businesses and retiring at age 35 from his position as a Hedge Fund Investment Manager responsible for a 20+ million dollar portfolio. Todd raised his net worth from less than zero at age 23 to self-made millionaire 12 years later by "walking the talk" using the same personal finance and investment strategies taught on this website. Todd reached financial independence at the age of 35 through investing – not marketing – unlike many other financial gurus who made their money through marketing courses and books. Links to Resources Mentioned Seven Steps To Seven Figures https://financialmentor.com/ How Much Money Do I Need To Retire Step 3 Course
Fri, April 27, 2018
Measuring Podcast Success With Rob Greenlee
Today we are chatting with Rob Greenlee who is VP/Head of Partnerships at VoxNest.com and Spreaker.com. 2017 Inductee into the Academy of Podcasters Hall of Fame, and former Content and Business Manager, Podcasts/TV at Microsofts Xbox Live and Zune. He currently hosts the SpreakerLiveShow.com podcast – His rap sheet is long my friend so CLEARLY he knows his stuff when it comes to podcasting. Today I want to focus on analytics and podcast success tips. Podcasting is wildly successful and popular – for someone starting out now – what types of goals should you have going into it? I know that Voxnest helps you track your analytics, along with Spreaker - what analytics should we be looking at? How do you measure the success of your show? What expectations should we set as podcasters? Where should we publish our podcasts – which are the top directories? What is the magic or strategies that will help a show be successful vs flopping and getting no traction.
Fri, April 13, 2018
Getting productive to make more money with Nancy Gaines
Today we are chatting with one of the top 100 productivity experts to follow on Twitter, Nancy Gaines who will share her best productivity tips so you can be more profitable in less time! Here are the questions we covered! How is NOT being super productive and dialing that in, costing us money? What are some ways, we as entrepreneurs ‘max’ out our revenue capacity? What is holding us back from earning more money in less time? What is your favorite strategy to scale our business? Many entrepreneurs are growing a team but are still doing WAY too much in their biz -how can we battle that? Nancy Gaines is CEO/Founder of Gain Advantages Inc. and has been advising small businesses and Fortune 100 companies how to increase revenues through proven systems for almost two decades. She is a best-selling author and international keynote speaker. Nancy has been named in the Top 100 Productivity Experts to follow on Twitter and has a global podcast downloaded in over 75 countries. Her passion is compressing the time it takes for entrepreneurs to get profitable because ‘slow and inefficient’ drives her nuts! http://www.nancygaines.com/ http://www.nancygaines.com/pass
Fri, April 06, 2018
YouTube Ads To Grow Your Business with Jake Larsen
Today we are chatting with You Tube Ad Expert Jake Larsen with Video Power Marketing a video advertising agency responsible for YouTube ad campaigns that have generated millions of dollars in trackable sales directly related to their video ads. He has a proven track record of getting his clients a 2x, 3x and even 5x return on their ad spend. Here are some questions we cover: •Facebook/Instagram ads are the norm – and we all SEE ads on You Tube but it doesn’t seem widely talked about for internet marketers – how come? •We all know the power of video right now – how does video advertising add another layer? •Is it for beginners, anyone, someone that has 5000 subscribers? •Explain what video advertising is and how it works – are there different types of video ad campaigns? •What should our goals be? •What ROI should we expect? – how do you measure success? Jake Larsen is the founder of Video Power Marketing, a video advertising agency that helps people grow their influence and business with YouTube advertising. After Google asked him to be a YouTube Marketing Ambassador, Jake quit his job a month before his first child was born (His wife was a little nervous) to start the agency. They’ve been responsible for YouTube ad campaigns that have generated millions of dollars in trackable sales directly related to their video ads. He has a proven track record of getting his clients a 2x, 3x and even 5x return on their ad spend. (His wife isn’t nervous anymore) Website Link: http://videopower.com
Fri, March 30, 2018
Closing More Sales with Donald Kelly
Today we are chatting with sales expert, Sales Trainer & Podcast Host Donald Kelly of Sales Evangelist recognized by Entrepreneur Magazine, Huffington Post, Yahoo Finance, South Florida Business Journal and UpStart. We are going to help you boost your sales! Here are some questions I ask... As entrepreneurs or solopreneurs that don’t necessarily have sales teams – what are the biggest things we are doing wrong – or not doing? What are key areas for successful sales -attract a lead – how to get them to say yes? What strategies need to occur? What is the stages of a sales cycle? What goals should we have and what are some tips to achieve them? Why do many of us suck so bad at closing sales Donald? Is there some mindset issues in there? How can we get over that? www.salesevangelist.com/sailing Sales Evangelizers Facebook Group https://www.facebook.com/groups/448729615281826/
Fri, March 16, 2018
Get Guest Ready With Nicole Holland
Today we are chatting with Nicole Holland who is recognized internationally as the authority on "Podcast Guesting", and named in the Huffington Post as one of "50 Must-Follow Women Entrepreneurs in 2017 – so naturally we are going to dive into how to get ‘guest ready’. Here is what we cover! •"Podcast Guesting" is getting a lot of buzz these days. Why do you think that is? •Why is podcast guesting the most effective way to grow your brand & business in your opinion? •When is the right time to start appearing on podcasts – how do you know if you are ready? •Do I need to have something to sell before I go on a podcast? •Share your top tips on how to be a great guest? •How can we best leverage the interview to showcase our expertise and get more leads? Recognized internationally as the authority on "Podcast Guesting", Nicole Holland is also known as a Catalyst who generates creative, out-of-the-box solutions for her clients, colleagues, and friends. Named in the Huffington Post as one of "50 Must-Follow Women Entrepreneurs in 2017", rated "New & Noteworthy" by iTunes, and featured in trending publications such as Forbes, Entrepreneur Magazine, and the Huffington Post, Nicole regularly shares her expertise on podcasts, through virtual summits and courses, and from stages across North America. Using a high-touch, client-centric service delivery model, Nicole helps leading-edge thought leaders, authors, and entrepreneurs strategically increase their visibility, likeability, and credibility in a way that works uniquely well for them. http://bbrshow.com https://interviewsthatconvert.com / https://interviewsthatconvert.com /podcast
Fri, March 09, 2018
Boost Your Money Mindset & Revenue With Tanya Conner-Green
We are chatting with Tanya Connor-Green who has been coaching female entrepreneurs who are struggling to make money in their business since 2015 and she’s going to share how to charge for your services to move the needle! So Let’s set sail What are the biggest mistakes we do as entrepreneurs when it comes to pricing our products and services? Why do we struggle with knowing what to charge? You coach people around Money Mindset – what does that mean? What can we do to improve our money mindset? What can we do to boost our profits and charge more? *do not have to work harder – you can work less and make more – many of us don’t believe that. Hyper link the title of the free 'thing'. https://wholeheartedbusinesscoach.clickfunnels.com/optin12540442
Fri, March 02, 2018
Think like an entrepreneur with Deborah Bailey
In your book THINK LIKE AN ENTREPRENEUR: TRANSFORMING YOUR CAREER AND TAKING CHARGE OF YOUR LIFE, you say that business and mindset is connected -explain that. So many transition from the 9-5 to entrepreneurialship - How is the mindset or ‘thinking’ like an entrepreneur different? In your book you cover Intuition, Creativity, Taking Risks, Decisions, Taking Action and staying motivated. What is ONE tip you can share on how to make better decisions? What can we do to take more action on a regular basis? As an entrepreneur can you share one tip on how to stay motivated? Deborah A. Bailey is a writer, coach and creative entrepreneur. She offers book coaching to small business owners to help them to publish books to promote their businesses, and "Soul of an Entrepreneur" life coaching for people experiencing business and life transitions. Deborah is a published author of fiction and non-fiction books including,"Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life." She's the creator and host of the Women Entrepreneurs Radio podcast where she has weekly conversations with thought leaders and industry innovators. Her bylines have appeared in Dailyworth.com, More.com, Working World Magazine and CNN.com. She's been a guest on Good Day Street Talk on Channel 5 in NYC, ABC6 TV and WFMZ TV as an expert in career transitions and reinvention, and she provides online trainings for entrepreneurs and authors.
Fri, February 16, 2018
Growing your money the smart way with Billy Keels
Today we are chatting with best selling author, speaker, entrepreneur and long distance investor Billy Keels and pro at growing your money the smart way through real estate investing. Questions we cover: How in the span of 18 months did you produce nearly 5 figures in monthly revenue? How can other entrepreneurs go from underperforming IRA's to creating such passive income easily and why is real estate investing a great option for entrepreneurs? How does investing long distance work? I didn't realize you could invest in real estate that is not in your 'home town'. What is the biggest mistake that many investors make? growyourmoneythesmartway.com keeponcashflow.com bit.ly/speakwithbilly
Fri, February 09, 2018
Avoiding Tax Mistakes with Tax Coach Craig Cody
Today we are chatting with Craig Cody CPA, certified tax coach, & author of Secrets of a Tax Free Life. He’s going to share the biggest tax mistakes that business owners make! What is the biggest mistake you see small business owners making regarding taxes? What are the 10 most expensive tax mistakes that cost business owners thousands? What is proactive tax planning and how can it minimize your taxes? How often should a business owner communicate with his/her CPA and why is it so important? https://craigcodyandcompany.com/ http://craigcodyandcompany.com/smooth/ for a FREE book 10 Most xpensive Tax Mistakes that Cost Business Owner's Thousands
Fri, February 02, 2018
Generating more leads and sales through LinkedIn with Jimena Cortes
Today we are chatting with Jimena Cortes published author, international speaker and entrepreneur, who is the founder of Wizard Media, and expert in generating high value leads on LinkedIn. Questions we cover: •You help businesses get more clients using LinkedIn, Google and strategic sales processes. Your clients on average get an ROI of 300% or more on their marketing campaigns. Killer! Why is LinkedIn a key platform for success? •Is LinkedIn built for more corporate industries or is that a myth and why? •What are TWO key things that entrepreneurs SHOULD do in LinkedIn to generate more leads? •What strategy can we apply today that will help with our sales conversions in LinkedIn •What insights does LinkedIn supply that we should be watching and using to tweak our message/strategies? *What is Sales Navigator and how can that help with our sales? www.wizardmedia.net http://www.jimenacortes.com
Fri, January 26, 2018
Simplicity Entrepreneurship As A Growth Strategy with Milan Leshinsky
Today we are chatting with serial entrepreneur, author and Creator of Recurring Revenue Revolution, & co-founder of JV Insider Circle Milana Leshinsky. She’s going to share how to use simplicity as a growth strategy. I ask her these questions: What is simplicity entrepreneurship and what does it mean? Who should pay attention to simplicity entrepreneurship? How do you know if you need simplification? You talk about simplicity as a growth strategy – how can simplicity help you grow your business? How do you move towards simplicity in your business? Share some tips that someone can implement today.
Fri, January 12, 2018
Using Animated Whiteboard Videos To Crush It with Summer Felix-Mulder
Today author and serial entrepreneur, Summer Felix-Mulder is going to share how whiteboard videos, with her company The Draw Shop, have helped corporations with training and business owners attract more clients. Explain what animated whiteboard videos are. What applications have business owners and clients like LinkedIn, Tim Ferris, Tony Robbins used them for? Why do they work so well? What should your animated videos be about and what should the goal be? How long should they be? I’d love for you to share some do’s and don'ts tips.
Fri, December 29, 2017
Advertise On LinkedIn Like A Pro With AJ Wilcox
On this episode we hear some killer strategies from LinkedIn Ads pro, AJ Wilcox, founder of B2Linked.com, a LinkedIn Ads-specific agency, and official LinkedIn partner that manages among the world’s most sophisticated accounts worldwide. Here are some questions I asked AJ There are a few ways to advertise with LinkedIn- can you give us a summary of what they are? How do you know which is best for you? Sponsored InMail has become quite popular and is being used more and more - what are some do's and don'ts when looking to invest in this advertising? What are realistic expectations when launching an InMail ad? Is it something any entrepreneur can do, or is it quite involved like Facebook Ads? We also touch upon retargeting, look-a-like audiences, the pro's and con's of different advertising methods. If you are looking to start advertising in LinkedIn do not miss this episode!
Fri, December 22, 2017
Interview Valet: Turn Listeners Into Leads With Podcast Interview Marketing
Dan Moyle is the Chief Marketing Officer at Interview Valet where he sets the marketing strategy for the business in addition to working directly with clients. Dan talks about interview marketing and what you need to do to have successful interview based podcast. Main Questions Asked: What do you mean by interruptive advertising? What is inbound marketing? What is podcast interview marketing? What kinds of goals should you have when you start your podcast? What are the do’s and don’ts of podcast marketing? What makes a good guest? What should you do once the podcast goes live? Do you have any tips for Instagram? Are there any other directories we should be syndicating to? Key Lessons Learned: Marketing People are tired of being interrupted in their life with advertising they don’t ask to see, but that seems to be most common way of getting attention in the market today. Inbound marketing includes content marketing but it can include other aspects. Convert. Delight. Most of the people we do business with are people we know, like, and trust. Inbound marketing is really all about relationships. Podcast interview marketing is the newest tool in the marketing toolbox alongside social media, paid ads, and content marketing. It’s about telling your story and sharing value with the audience. Podcasting When starting out, your goal should be to figure out your goals in the first place and then define your buyer persona. Most people who start a podcast don’t carry it through. Podcasting is a long term marketing strategy. It’s almost a selfish act, you get to ask the questions you always wanted to know from someone who may not have the time to speak to you one on one. If you are a guest on someone’s podcast, treat it like a full fledged media appearance. As a guest, invest in quality equipment, show up early, and help promote the show afterwards. Don’t worry about stumbling on your words, a podcast is meant to be an authentic conversation. A good guest is prepared and professional, being a good story teller is helpful too. Be conversational but focus on the interview itself. Having a one-sheet is a great way to advertise yourself as an interview guest. It includes the bio and possible interview topics. People are busy so don’t bombard them with your pitch. Send the listeners back to a specific page at the end of the interview and then promote the show once you’re done. Your podcast has to have a home base. You should have a website where you own and control the content. Show notes are great but transcribing is also another way to leverage your audio content. Focus on the main directories like iTunes and S
Fri, December 15, 2017
Enter The Side Hustle Nation And Achieve Financial Freedom
Nick Loper is the Chief Side Hustler at Side Hustle Nation and has been exploring non-job income opportunities and supporting an amazing community of aspiring and part-time entrepreneurs seeking to add a little more financial freedom and security to their lives. He is also the host of the top-rated Side Hustle Show podcast. Main Questions Asked: What is Side Hustle Nation and what does it mean? What was your main goal? What made you start your podcast? What is the Listener Pyramid? What are some of the biggest mistakes you’ve seen? What are some great ways to convert listeners to subscribers/raving fans? Key Lessons Learned: Side Hustle A side hustle is a job or gig that you can do outside of your day job to make some extra money. Nick was always looking for the chance to diversify his income. After running a footwear comparison shopping site, Nick did some soul searching and thought about what he wanted to be known for which is where the idea for the Side Hustle brand came from. “Because your 9 to 5 makes you a living, but your 5 to 9 makes you alive.” Nick never wanted to climb the corporate ladder, so after three years of working nights and weekends, Side Hustle Nation became Nick’s full time focus. One of the toughest parts of being a solo entrepreneur is that if something is sitting on your to do list for a long time, no one else is going to motivate you to get it done. Podcasting Nick originally started his podcast from peer pressure. He missed the boat on Youtube and video marketing but iTunes was seen as the future. He started off with very inexpensive equipment and free tutorials to figure out the process. Nick’s podcast grew slowly and wasn’t an overnight viral success. He began by reaching out to his friends and family to download, listen, and leave reviews. You have to give it an initial push. Once you get going, the algorithm takes over and makes it easier for people to find you. Everyone starts from scratch and there’s value in every episode. You have to keep the listener in mind when titling your episodes. What’s in it for them? When creating content, ask yourself what the hook is. Make your podcast too good not to share. A content upgrade strategy where you offer something extra to listeners is a good way to convert them to your email list. Nick realized that treating the podcast as a content marketing channel and not a business in itself was the mindset change he needed to make. Consistency and results are the two main components of a great podcast. If you can deliver that, you will create raving fans. Using the same language in your podcast is a way to create a rhythm that your listeners will respond to.
Fri, December 08, 2017
Growing Your Podcast Audience With Wavve.co
Baird Hall is a tech entrepreneur and digital marketer, and the Founder of Wavve. He leads all sales, marketing, and support efforts for the Wavve team. Prior to founding Wavve, he did co-found a social media startup and was an early team member at 500 startup company. Baird and Lyndsay discuss what Wavve is and how you can use it so your podcast can reach more people. Main Questions Asked: What is Wavve? How do you find the right clip to share? How tech savvy do you have to be to use Wavve? Has anyone used Wavve for other applications? Are there any mistakes you see that we shouldn’t do? Do you have any Instagram tips? Key Lessons Learned: Podcasting And Video Podcasting is an incredible way to build relationships with prospects and customers. It’s the only way to have an authentic conversation without actually talking to someone. Tech is making growing an audience with podcast easier than ever. Wavve was originally an internal marketing tool developed for Baird’s previous startup. They realized that there is no great way to put long form audio content onto social media. Think about the kind of people in your niche and try to anticipate where they spend their time and what kinds of content they are interested so you can grab their attention. Focus on the platform that gets you the best results. Use the analytics the social platforms provide to understand where you should be spending your time. Give your prospect a reason to listen to what you are creating. Answer the question of why someone should listen and how they can listen. If you have a website, you should push people to your site but it depends on your goals for your content. Avoid using your Libsyn link. Posting on Instagram at the same times each day consistently will get you the best engagement rates. If you don’t include hashtages Promote your old episodes. Podcasts are evergreen content. Try different approaches and keywords and see how you can increase the reach of your past episodes. People go to social media to be entertained and get away from work. Use your authentic voice, be yourself, and create an emotional connection with your audience. Wavve Wavve is an app that takes long form audio and turns it into short video clips that includes images, waveforms, and text. You can put it anywhere that supports video. Generally the clip you choose should be between 30 seconds and 2 minutes. You want to pick a clip that really stands out and if possible, leaves the listener hanging and wanting to listen to whole thing. Some users get creative and use Wavve to put out a quick summary of the episode instead of a quote from the episode itself. If you are tech savvy enough to create a podcast,
Fri, December 01, 2017
How Anyone Can Achieve Financial Independence with Todd Tresidder
Todd Tresidder’s background includes getting a B.A. in Economics from University of California at Davis. Todd is a member of the Economics Honors Society and Deans List and has been a serial entrepreneur since childhood building many businesses and retiring at age 35 from his position as a Hedge Fund Investment Manager responsible for a 20+ million dollar portfolio. Todd raised his net worth from less than zero at age 23 to self-made millionaire 12 years later by “walking the talk” using the same personal finance and investment strategies taught on this web site. Todd reached financial independence at the age 35 through investing – not marketing – unlike many other financial gurus who made their money through marketing courses and books. Main Questions Asked: How much money do we need to retire? Is there a point where it’s too late? What does financial coaching mean? Key Lessons Learned: Retirement Planning The default age for retirement has always been 65 but that’s beginning to change. Life spans are getting longer and the length of time people are retired is expanding. This means it takes way more money to support the additional years of retirement and financial independence doesn’t mean the same thing it used too. The new retirement involves having a career in the early stages and accumulating the capital you need for later on. The later stages in your life are focused on fulfillment. Most people think of retirement as a box where you save money for the first 65 years of your life and then you don’t do anything until the day you die, but that’s not the way life goes. They also tend to rely on their financial planner to create the wealth they need to survive when they retire. There are only three asset classes that you can viable for retirement planning and financial independence: Business entrepreneurship, direct ownership of real estate, and owning conventional paper assets. All three are acceptable, they just have different characteristics that have to match up to your needs. Financial planners will always try to sell you the conventional paper assets path but it’s not your only option. If you have a website, you should push people to your site but it depends on your goals for your content. Avoid using your Libsyn link. The advanced planning framework uses a different set of mathematics where you use other asset classes to build wealth. It’s never too late to start planning for retirement, you just need to have different strategies for different ages and skill sets. Almost everybody has the assumption that paper assets are the only real way to reach financial independence, they’re missing the framework they need to understand their other options. Everyone has a conflict of interest on your money except you. That’s why tra
Fri, November 17, 2017
Why People Quit Your Membership Program with Scott Whitaker
Scott Whitaker is an author and membership business guru. In this episode you will learn why people will quit your membership program and what you can do to keep them. He is the author of “Why People Quit Your Membership Program & What You Can Do About It” and an online course “Seven Systems of a Growing Membership Business.” Scott has led membership organizations in both non-profit and for profit companies since 1997. He’s noted for having built the largest for profit coaching network for pastors of churches; growing from just 72 pastors a year to over 3,000 pastors a year. Main Questions Asked: What are some of the reasons people cancel? Key Lessons Learned: Membership Retention The major reasons people cancel a membership include: The cost being too much, many people impulse purchase a membership without understanding the value it provides. They’re too busy. Your members will never really tell you the real reason they’re quitting. Being “busy” is a socially acceptable way for them to opt out. “I’m not getting anything out of it.” You are not responsible to make sure your members make use of their membership, you have to show them how to use it properly. “I’m getting too much.” Membership overwhelm is a real thing, some people get intimidated by too much information too fast. “I found something else.” Never put your competitors down. How can you add value to what you are currently giving your customer. Make them an offer to keep them and make them feel like you value them. Many membership business owners don’t know why their members quit. If you really believe in your membership, you are doing your customer a disservice by not trying to keep and help them. Get rid of the button that makes it easy to cancel a customer’s account. Make it clear, but make sure they need to speak to someone first. Rescuing A Quitter Never process a cancellation without a conversation. Recognize that every member matters. A member that wants to quit deserves your attention. Always have a pre call plan and script. Know their name, business, location, how long they’ve been a member, their lifetime value, and why they matter to you. Have a conversation about their engagement and avoid putting them on the defensive. Never have a conversation without an offer. Always have a good/better/best offer that you can make to keep them. If people don’t know their options, they have no reason not to cancel. Always include a deadline. Get to the heart of the matter. Try to discover the true reason someone is quitting. People join a membership with their heart and the quit with their head. Use the three words: feel/felt/found and help the person solve whatever their issue is. It’s difficult to say no to someon
Fri, November 03, 2017
Repurpose Your Content Easily with Hani Mourra
Hani Mourra is a dad, softwarepreneur, and the founder of the Repurpose.io, a software designed to help content creators automatically publish their Podcasts and Facebook Lives to all major media platforms and grow their audience faster. He’s also the CEO and founder of Simple Podcast Press Plugin, a company that specializes in online software for content creators. Main Questions Asked: What is Repurpose.io and how does it help content creators? Are content creators nervous about repurposing content? What does Simple Podcast Press do? What are some mistakes that podcasters do? How difficult is it to get started with Simple Podcast Press? Key Lessons Learned: Repurpose.io Repurpose is software that is meant to automate the creation of content in different formats and publishing it to a variety of platforms. You can create one piece of content like a Facebook Live and then create a set of rules that upload the video to YouTube, convert the video to audio and then upload it to Libsyn so you can use it as a podcast. Content creators are cautious about reusing their content but people consume content in different ways. People have different learning styles and having your content in a variety of formats is a good way to reach a larger audience. Repurpose doesn’t ask you to change your workflow, it takes over after you hit the publish button and does everything automatically. Repurpose also comes with templates for when you are converting audio to video, that makes uploading a podcast to YouTube easy. It also adds a Call To Action link in the first two lines of the description so it’s always visible when the episode is viewed on YouTube. Simple Podcast Press Simple Podcast Press started out as a tool that focused on automating publishing your podcast onto your WordPress site. The focus later became the player itself and the buttons that encourage the user to take action. It’s customizable for whatever platforms and actions you need and also encourages the listener to opt in to your email list. It also has an option for custom buttons that allow you to give away custom content that is specific to that episode. Another great feature is the clickable timestamps, they make it very easy for the listener to zero in on exactly what they want and creates a better listener experience. When it comes to the opt in box, it’s important to offer something that is short, actionable, and valuable. Podcasting Many podcasters edit too much, focus more on the content than the presentation of the episode. Ask for feedback and provide the content that your listeners are asking for. Email the segment of your list that opted in for the content th
Fri, October 20, 2017
Sandra Rea on Copywriting
Sandra Rea is the founder of The Bathrobe Investor as well as a writer, content creator, digital marketing expert, and real estate investor. She specializes in the change and use of short term rental properties and has two sides to her professional life. She is launching a new program as part of the Catapult Crew all about building funnels and digital marketing. Main Questions Asked: What is a copywriter? What should people look for in a copywriter? What is a ghostwriter and what does that entail? Where did Bathrobe Investor come from? How do you write in different voices and niches? Key Lessons Learned: Copywriting There is a major difference between someone that has been writing for many years and an amatuer writing copy. Copywriting is a style of writing that focuses on convincing the reader to take an action specifically by resonating with the reader. You have to understand the psychology of the target that the copy is being written for. SEO is part of the process, but it’s normally very subtle. Good content is what matters most when it comes to SEO. Finding the right copywriter for you is a matter of knowing what skills you need. Some copywriters focus on ghostwriting and some have other marketing skills that make them more expensive to hire. It depends on your goals and targets. Research is a major part of a copywriter’s job, that’s how they understand the target and the voice they need to write in. Ghost Writing A ghostwriter is someone who writes in someone else’s voice to create content in their name. Many of the books on store shelves have been written by ghostwriters who have interviewed the “author” and then created the content of the book through that process. Not everyone is skilled at writing and hiring a ghostwriter can be a great resource for you to create the book you’ve always wanted. Having a book is a great way for entrepreneurs to market themselves and their businesses. It increases the value of your brand and your customer’s perception of your business. Investing After learning the skills around real estate investing and writing in that niche, Sandra started to implement the knowledge she was writing about to invest in real estate herself. Everyone has the same number of hours in the day, entrepreneurs just have to put their head down and do the work whether they want to or not. Building a team that shores up your weaknesses is a good idea and allows you to focus on where your strengths are. Final Tips Entrepreneurs need to keep learning, we are never truly satisfied with what we know. If writing's not your thing, do yourself a favour a
Fri, October 13, 2017
Phil Singleton on SEO
Phil Singleton is a self-described “SEO grunt” obsessed with tweaking websites for search engine optimization and functional performance. He is a Duct Tape Marketing Certified Consultant and holds a B.S. in Finance from Fairfield University, as well as an MBA from Thunderbird, The Graduate School of International Management in Phoenix, Arizona. Phil is a co-author of the award-winning, Amazon best-seller The Small Business Owner’s Guide To Local Lead Generation and author of the Amazon best-seller How To Hire A Web Designer: And Not Get Burned By Another Agency. In addition to providing inbound marketing consulting services to companies across the United States, Phil provides custom SEO-friendly websites under the brand Kansas City Web Design® at KCWebDesigner.com and online marketing and search engine optimization services under the brand Kansas City SEO® at KCSeoPro.com. Phil is an active blogger, and his content has been featured at Duct Tape Marketing, Freshbooks, SEMRush.com, Ahrefs.com, AdvancedWebRanking.com, WebDesignerDepot.com, and many local Kansas City and Midwest regional print publications and media sites.
Mon, October 09, 2017
7 Systems To Growing a Membership Business with Scott Whitaker
Scott Whitaker is an author and membership business guru. You will learn in depth, the seven systems of growing a membership site business. He is the author of “Why People Quit Your Membership Program & What You Can Do About It” and an online course “Seven Systems of a Growing Membership Business.” Scott has led membership organizations in both non-profit and for profit companies since 1997. He’s noted for having built the largest for profit coaching network for pastors of churches; growing from just 72 pastors a year to over 3,000 pastors a year. Main Questions Asked: What got you into the membership site business? What are the main benefits of offering a membership program? What are the Seven Systems? Key Lessons Learned: Membership Business After building up the network for pastors, Scott learned a number of lessons that apply to nearly every kind of business. Almost every business owner should become an expert in the idea of membership. A membership business is a model that works in many different industries including coaching, real estate, travel, and more. A membership program is unique because your customers are giving you the authority to reinvest into them as members of your community. A membership program creates an affinity relationship between the members themselves and not just the content creator. Growing Your Membership Business A system is not just software, it’s anything that saves you stress, time, energy, and money. If you find yourself losing money or wasting time, you have to look at the systems you have in place and improve them. There a seven systems that exist in every membership business: Content - Everything that you provide, broken down into categories and put onto a content calendar. Assimilation - How you take someone who has just become a member and get them to the point where they feel like they own the membership. What do you want your members to believe, achieve, and receive? Marketing - You should have your market, message, and media match and you have to constantly reevaluate what’s working. Look at the source of your leads and whether or not they are high quality over the long term. Retention - There are two key words when it comes to retention, results and relationship. You need to have both aspects in your want your members to stick around. There should be a pain of disconnect, which is ultimately tied to the results and the relationship. Ascension - You should have at least three levels to your membership business. There will always be someone who wants the highest level of service. You want to maximize and leverage the different levels. Multiple levels also allow a member to descend instead of cancel. Strategy - A process for cons
Fri, October 06, 2017
Peter Lisoskie On Sales
Peter Lisoskie is the founding partner of Chatbot Nation as well as the CEO of InViral Business Incubator. He helps companies deploy chatbots for leads, sales, ecommerce, and customer service. His technology helps foster a more humanized experience between brands and people. Main Questions Asked: What is a chatbot? What are some applications for a chatbot? What types of businesses are chatbots suitable for? What kind of feedback are you getting from people who are using chatbots? Key Lessons Learned: Chatbots Chatbots are essentially software programs that simulate human conversation. Relationship Experience Technology is the future of communication where we create emotional interactive experiences within the technology itself. All new technologies face an initial backlash but eventually reach equilibrium. Chatbots are superior to every other form of marketing because it’s instant and consumer driven. Every interaction with a chatbot can be used to tag the conversation and keep track of the unique individuals. Peter believes that chatbots will be the end of email. The average US American gets 121 emails a day, chatbots are how you get above the noise. Your existing marketing efforts can put people into your chatbot which allows you to develop the lead with an autoresponder sequence. Be careful not to overwhelm a person by spamming them with messages. The open rates and click through rates of chatbots is currently extremely high. Facebook Messenger isn’t the only platform where chatbots can be found, they can be found on websites and other chat apps too. Chatbots are good options for both large, established businesses as well as the solopreneur. The character embodies the brand. If you’re just using chatbots for text communication, you’re missing out on an opportunity. Injecting humour into your message is a great way to make the interactive experience more memorable. Use Cases Chatbots can be used as a funnel facilitator that keeps leads moving through the various stages of the funnel. The interactive character of the chatbot can also be used as an accountability partner to keep the user on track. Messenger codes can allow the consumer to scan the code and have an interactive educational experience around their product. Final Tips If you want to rise above the noise, you have to do something different. Interactive experiences are the future of marketing communication. Chatbots are going to change the way businesses and brands communicate. Thank you for listening! If you enjoyed this podcast, please subscribe and leave a <a href= "https://itunes.apple.com/ca/podcast/sailing-to-success-podcas
Fri, September 29, 2017
Cultivating The Sales Mindset
Chris Spurvey is the author of It’s Time to Sell: Cultivating the Sales Mindset. After consciously choosing the sales profession as a means to create a better life for his family. Chris realized that negative images of sales were holding him back. By shifting his mind-set, Chris was able to transform his “inner game” and use his innate values and talents to become a top sales professional. Chris joined a boutique IT consulting firm in 2006 and spearheaded its growth to the point it was acquired by KPMG Canada in 2013, where he now serves as the VP of Business Development for Atlantic Canada. He has delivered talks throughout North America on cultivating the sales mindset. Main Questions Asked: What do you consider the characteristics of a good salesperson? Where does the sales mind-set come in? What do you consider social selling? What do you attribute your success to in LinkedIn? Key Lessons Learned: Sales Sales has changed, social media and the ability to educate ourselves has made selling different in the modern day. A salesperson used to have to be highly manipulative since it was a very competitive environment. The psyche of the buyer has changed, they have more defenses in place against that kind of sales process. Being authentic and caring about the customer is more effective today. Sales are the means to acquire the skills of the entrepreneur. Many people struggle because of their preconceived notions of what selling means. Sales is about being of service, problem solving, and finding ways to bring people your true value. When you change your mindset around sales it will feel much more natural for you. Social selling is the way people are educating themselves via the web and the signals they are giving off. It’s about looking through the eyes of the buyer and connecting personally. If you want to grow your business you have to focus on those platforms as a strategist with intention. Stick with the platform that works best for you. Mindset There are only two major ways to change, either something emotionally impactive or forced repetition and adjusting what you see on the “screen of your mind”. Chris formulated a motto that allowed him to focus on the energy of progress instead of just the numbers. He celebrated the small wins and focused on building relationships and the progress. Changing your mindset can bring your life more happiness at the same time as make your sales process easier. Now matter what stage your life is in, there is always a box around you determined by your mindset and perceptions. LinkedIn After creating his profile as a place to put his resume, Chris realized that LinkedIn was a great multiplier effect. He used Li
Fri, September 22, 2017
Kris Reid on Ardor SEO
Kris Reid started out as a software engineer and worked for a variety of companies before he took a break from the corporate world to backpack and find his passion. He ended up developing a game and was looking for ways to promote it, which led him to learn about SEO. He started creating tools that increase website ranking, which is now the basis of his company Ardor SEO. Ardor SEO is the ultimate multi-national backlink building company that helps businesses achieve utmost success in their respective niches by using the most innovative methods of marketing online, including search engine optimization, reputation management, search engine ranking and link building.
Fri, September 15, 2017
Andrew Kan on TubeBuddy
Andrew Kan is the Director of Video Production for TubeBuddy. His role is to produce and deliver digital projects and productions for TubeBuddy, working with Tubebuddy staff; and to work on all stages of production including proposals, design, pre-production, production and post-production.
Fri, September 08, 2017
Getting Art Done
David Kadavy is the best-selling author of Design For Hackers, a mentor at 500 Startups, and host of the Love Your Work podcast. He writes about creativity, writing, email marketing, productivity, & entrepreneurship.
Fri, September 01, 2017
Using Quizzes To Generate Email Leads
Josh Haynam is the co-founder of Interact, a place for creating beautiful and engaging quizzes that generate email leads. He writes about new ways to connect with customers and build trust with them.
Fri, August 25, 2017
Total Activation, Business, and Scaling
Nitin Chhoda is an immigrant who arrived in the US penniless in 2002, in a post 9-11 world. Delivered pizza, slept in his car, and didn’t have money for winter clothes, but always a hustler. Became a licensed physical therapist, entrepreneur, author and public speaker in 2007. Now owns and runs several multi-million dollar companies with 30+ employees worldwide. He is the author of “Total Activation: The 5 Step Fitness Mantra”. It is a dynamic new approach to weight loss and personal wellness. It is a system modeled in three stages of change: Identity, Compare, Integrate (ICI) which has 5 components: Emotional, Physical, Social, Spiritual and Intellectual (EPSSI). In connection, Nitin has created a skincare and nutrition line – products that work in synergy to activate the best version of you (www.totalactivation.com). Since its launch in April 2014, our team has grown and our nutrition and skincare products have been purchased by thousands of customers largely by word of mouth. We have bootstrapped the entire way. We’re now happily providing nutrition and skincare products to customers in 7 countries. As a licensed physical therapist, Nitin is also a co-owner of an industry-leading electronic medical records software, In Touch EMR (www.intouchemr.com), which offers scheduling, clinical documentation, billing, practice management and referral generation modules for physical therapists. From being a penniless immigrant to a licensed physical therapist, who earns his millions mainly through entrepreneurship, in just 15 years, Nitin has shown resilience and hard work actually pays off.
Fri, August 18, 2017
Marketing with Pinterest
Summer Tannhauser teaches online entrepreneurs and bloggers how to increase their audience, influence, and revenue through the power of Pinterest and passive income strategies. She believes in creating a “Live More, Work Less” business model by utilizing the powerful combination of Pinterest and blogging strategy to grow your email list, increase traffic, and ultimately create more revenue for your business.
Fri, August 11, 2017
The 8 Money Draining Mistakes
Since the advent of the commercial internet, Stephen Woessner has collected tens of thousands of data points that have given him the ability to identify what he calls the 8 Money Draining Mistakes. These are the things that literally cause a website to leak serious money…every day. Stephen teaches companies and organizations how to fix them…and how to fix them immediately.
Fri, August 04, 2017
Building REAL Relationships
Felicia J. Slattery lives her life with energy, passion and enthusiasm because she realizes each moment is precious. During Christmas week of 2004, while just 34 weeks pregnant with her second daughter, she contracted a rare and horrifically painful pregnancy-related disease and according to doctors, came within 4 -8 hours of death. As she spent the days, weeks, and months recovering physically, mentally and emotionally from the trauma, she realized her life – and all our lives — are a gift. After more than a year of healing and soul-searching, she decided to put her communication and public speaking talents to use to create a positive impact on the world. As a Mom she wanted a professional career she could run at home to be with her two “angel babies.” Her coaching and consulting business was born in 2006.
Fri, July 28, 2017
Shaun Buck On Newsletter Marketing
Shaun has a unique story. He had his first son at just 16 years of age and made the life-changing decision to raise him on his own. This choice both inspired and motivated him to become the successful man he is today. Shaun Buck has been a serial entrepreneur for over 15 years, and currently owns and operates The Newsletter Pro, based out of Boise, Idaho. Although The Newsletter Pro has only been operating for 6 years, Shaun and his 60+ member team have grown the company into the nation’s largest custom print newsletter company—printing and mailing millions of newsletters annually for diverse industries spread across four countries. In 2015, Shaun and The Newsletter Pro landed at No. 120 on the Inc. 500 Fastest Growing Companies list with a shocking growth rate of 2,975%, and No. 343 in 2016. Shaun is a regular contributor to Entrepreneur.com and has both published his own book, The Ultimate Guide To Newsletters (the second edition of Amazon bestseller, Newsletter Marketing ), as well as collaborating with marketing guru, Dan Kennedy, to co-write the No B.S Guide to Maximum Referrals and Customer Retention .
Fri, July 21, 2017
Telling and Selling Your Personal Story
Ben is the founder of the Client Enrollment Academy where he shows coaches and consultants how to attract quality leads and turn them into client success stories.
Fri, July 14, 2017
Podcasting and PodHero with Kyle Martin
Kyle Martin is the creator of PodHero. After discovering the world of podcasting Kyle’s life changed. He learned about a number of pain points that podcasters and storytellers experience and that inspired the creation of PodHero. PodHero is a swiss army knife of marketing tools geared towards podcasters that help them build their audience and find success.
Fri, July 07, 2017
Blogging And Marketing With The Best
Michelle Shaeffer’s entrepreneurial journey began early in life with experiments in sales from Girl Scout cookies and 4H fundraisers to creating websites for her parents’ friends. It nearly came to a tragic end when she discovered her 6th grade teachers really didn’t like her idea of selling super-tactical test taking strategies and coaching services to other students in the classroom prior to a test. She still maintains the entire class grade could have been lifted with a smarter learning approach but the threat of suspension was quite effective in quieting her down–temporarily. Her first official business ventures as a teen (which came along with a fancy business license, not-so-fancy tax bill and no threats of suspension) included teaching piano lessons and tutoring students in math, history and science, allowing her to explore our many different learning styles and how to work within them to help students retain information and acquire new skills. As an adult, free to serve others in ways that help them reach their goals faster and get better results with less stress, Michelle helps entrepreneurs and small business owners discover how simple it can be to get real results from their websites, transforming them from ghost towns into ideal client attracting, lead generating, authority building tools.
Fri, June 30, 2017
Convert Player and Video Marketing
Simon Payne is the founder of LeadPages and Convert Player. LeadPages went from just two other founders and himself to 160 employees worldwide, with over $38 million in venture capital raised and over 50000 active customers. Simon has left the company and is now challenging himself with his second venture.
Fri, June 23, 2017
Putting Sales and Lead Generation On Autopilot with Kay Sanders
Kay is a nationally-recognized Business Coach and Consultant and Bestselling Author. She draws from her own experiences and struggles in life and in business to inspire others and to make a difference in their life. She specializes in helping coaches, consultants, and other service professionals, to Grow their business with the right Systems and Strategies to put their sales and lead generation on autopilot so they can turn their passion into a profitable and successful business. This includes their online marketing, lead generation, customer acquisition and business management strategies. Kay helps them not only make sense of all the different tools, strategies and resources that are available, but also helps them choose and implement the right strategies for their business needs. Kay has been featured on CBS, NBC, ABC, FOX and other media outlets and she truly believes that everyone, not only deserves, but also has the ability, to live a fulfilling life full of success and achievements.
Fri, June 16, 2017
Loyalty and Why Your Team Follows
As a professional speaker and trainer, Scott Love shortens the learning curve of new recruiters and salespeople and helps experienced ones break through their barriers and reach their full potential. His training and consulting company has earned the number one Google ranking for ‘recruiter training’ for over four years. Scott has authored three books, including Why They Follow, produced hundreds of video training courses and has been quoted in the Wall Street Journal, Selling Power Magazine, and dozens of trade journals and business publications around the globe. Over 4,500 recruiting and staffing firms from over 35 countries have invested in his tools and systems. Scott has spoken at nearly every trade association in the industry and hundreds of other events, associations, networks and sales meetings. Scott is the only recruiting trainer in the industry who is a member of the National Speakers Association. Scott is a graduate of the United States Naval Academy, a watercolor artist, and an amateur stand-up comic. He is married with two children and one invisible dog.
Fri, June 02, 2017
Unique Innovation and Creativity with Tamara Kleinberg
As the founder of a thriving entrepreneurial business, TheShuuk.com – the testing ground for the world’s coolest, new ideas, Tamara knows what it takes to drive growth and innovation daily in an ever-changing market-place. Tamara is a business owner that speaks for the love of spreading innovative ideas and the entrepreneurial mindset. She brings a unique, real world, in the trenches perspective to all her engagements. As the creator of the Innovation Quotient Edge (IQE) Assessment, Tamara has developed the only tool able to measure people’s natural innovation strengths and deliver insights and tools for performing at their peak, bringing more innovative ideas to the table, being a high value team member and creating game-changing results.
Fri, May 19, 2017
Full Throttle Leadership and Team Culture with Emilie Shoop
Emilie is a full throttle leadership coach and team culture creator and founder of Shoop Training and Consulting. She recently joined Dale Carnegie as a business development consultant and trainer and is a proud member of Forbes Coaches Council as well as a regular contributor to Forbes.com.
Fri, May 05, 2017
Commit To Embracing Your Big Life With Emiliy Letran
Emily Letran is a general dentist and owns two multi-specialty group practices in Southern California. She is the author of several books including Refugee to Renaissance Woman where she shares her story of coming to the US as a refugee. Her new book is titled Commit to Embracing Your Big Life.
Fri, April 07, 2017
Marketing Like the Big Boys with Heather Havenwood
Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies and marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer. In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, Heather Ann molded her client into a successful guru now known as an expert in his field.
Fri, March 24, 2017
Entrepreneurial Relationships with Meredith Bell
Meredith Bell has been an entrepreneur since 1982 and is an expert in helping companies develop the people side of their business. She is the co-founder of Performance Support Systems, a global software company based in Virginia. Their products are used by business consultants and coaches to help them become more effective leaders. Meredith is excellent at building strong relationships, many of her clients and resellers have been working with her for over 20 years.
Sat, March 11, 2017
Building a Successful Speaking Career with Gretchen Breuner
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Gretchen Bruener. When Gretchen first started as a speaker, it took enormous amounts of time and effort to learn how to get speaking opportunities, but it paid off. She has spoken nationally and internationally, appeared on San Diego's TODAY show and other local TV programs, and was featured on the front page of the travel section of America's seventh largest newspaper as well as in PARENTS magazine and on KPBS radio.
Sat, February 25, 2017
How to Grow Your Business Rapidly with Kelly Roach
Kelly Roach is the host of the popular podcast Unstoppable Success Radio, she is an international best selling author, and the CEO of Kelly Roach Coaching. As a former NFL cheerleader and Fortune 500 executive, Kelly brings a powerful combination of proven and profitable business growth strategies to entrepreneurs around the world.
Fri, February 24, 2017
Dana Croft on CardTapp
Dana Croft is the National Account Director at CardTapp. She is a mother of two with 18 years of experience in the sales industry. Dana has built over 2500 apps for a large range of industries.
Fri, February 10, 2017
Time Management and Getting Things Done with Lisa Mallis
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Lisa Crilley Mallis. Lisa is a certified coach, author, and speaker that works with busy entrepreneurs that are over committed. For over 15 years Lisa has offered solutions to help business owners do more in less time without going nuts.
Sat, January 28, 2017
The Power of No with Andrea Waltz
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Andrea Waltz. Andrea is the co author of Go for No! Yes is the Destination, No is How You Get There , an Amazon best seller. Together with her partner Richard Fenton, she is the the co owner of Courage Crafters Inc.
Fri, December 30, 2016
Marketing Game Plan with Debra Jason
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Debra Jason. A professional speaker, author, direct response copywriter and multi-faceted marketing mentor, Debra Jason started her entrepreneurial journey when she opened her doors for business as a writer in 1989.
Fri, December 09, 2016
Content Creations with Aaron Orendorff
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Aaron Orendorff. Aaron is a content strategist that has been featured on the Huffington Post, Fast Company, Entrepreneur and more.
Mon, December 05, 2016
Financial Independence with Felicia Gopaul
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Felicia Gopaul. Felicia is dedicated to teaching women how to turn their careers into wealth. She is the creator of Financial Control Mastery and shows women ages 40-60 how to handle their money using a five-step blueprint. She is also the author of the Amazon best seller Preparing for the Five Ds: Divorce, Disability, Downsizing , Disasters, and Death .
Wed, November 23, 2016
Freelance Writing with Laura Pennington
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Laura Pennington. Laura is a former seventh grade teacher that left her career to pursue her dream of becoming a online freelance writer. She now helps other people launch their online careers.
Mon, November 21, 2016
Strategic Podcasting with Yann Ilunga
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Yann Ilunga. Yann is a podcast consultant who helps entrepreneurs, business owners, and creatives leverage the power of podcasting and funnels to build authority, network with influencers, generate more leads and find more customers. Yann is also the host of 360 Entrepreneur Podcast and The Jazz Spotlight, and is the organizer of the world’s largest virtual summit.
Fri, November 04, 2016
Become the BEST Version of Yourself with Michael O'Brien
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Michael O’Brien. Michael spent 22 years in the global pharmaceutical industry, as the founder of Peloton Coaching and Consulting he helps business owners and executives become the B.E.S.T. version of themselves.
Fri, October 28, 2016
Money Mindset Shift with Rhonda McAlister
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Rhonda McAlister. Rhonda is the owner of McAllister Enterprise. She helps entrepreneurs reposition their mindsets about money consciousness so they can leverage multiple streams of income.
Fri, October 21, 2016
Good food for the entrepreneur with Allison Schaaf
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews chef Allison Schaaf. Allison is the founder of the meal planning website Prepdish.com. Allison has been featured on other great podcasts like Entrepreneur on Fire, Smart Passive Income, and Food Blogger Pro.
Thu, October 20, 2016
Facebook Ads Made Easy with Mojca Mars
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Mojca Mars. Mojca is a social media consultant and is the founder of the company Super Spicy Media. She helps her clients get more leads and create more profits through Facebook Ads.
Wed, October 19, 2016
Productivity in Technology with Denise Griffitts
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Denise Griffitts. Denise has been working with businesses since she graduated with a degree in Computer Science. She has been helping business owners grow using new technology and marketing techniques through her company Your Office On The Web.
Fri, October 14, 2016
Growing a Conscious Business with Julie Zuzek
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Julie Zuzek. Julie is a highly sought after business coach and works with top entrepreneurs around the world. She is the host of the Conscious Business podcast and the founder of the website thecorporateyogi.com .
Fri, October 07, 2016
Aligning Your Business & Life with Stephanie Calahan
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Stephanie Calahan. Stephanie is the Business Vision Catalyst and founder of Calahan Solutions Inc. She helps entrepreneurs, coaches, authors, and speakers realize their brilliance and leverage their business.
Fri, October 07, 2016
Quantifying Ecommerce with Kurt Elster
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Kurt Elster. Kurt is a senior ecommerce consultant and the founder of ecommerce agency Ethercycle . He is the author of Ecommerce Bootcamp and the host of the Unofficial Shopify Podcast .
Fri, September 30, 2016
Social Media Traffic Insight with Sally Hendrick
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Sally Hendrick. Sally is the founder of Social Media Traffic School. She teaches entrepreneurs how to set up marketing funnels, web pages, find the right target market and much more.
Fri, September 23, 2016
Social Ecommerce with Enrico Torres
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Enrico Torres. Enrico is the founder and CEO of AppendMe, a new social ecommerce app.
Fri, September 09, 2016
Customer Service Strategies with Yanique Grant
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Yanique Grant. Yanique is the founder and CEO of Profession Training and Occupational Services and has trained over twenty thousand people internationally.
Thu, September 01, 2016
Business Purpose and Leadership with Bill Cox
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Bill Cox. Bill is a member of the John Maxwell team of coaches and is a certified speaker, trainer, and coach.
Wed, August 24, 2016
Body Wisdom with Dr. Michelle Summers Colon
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Dr. Michele Summers Colon. Dr. Michele is the author of Body Wisdom. She is also an entrepreneur, speaker and holistic podiatrist in Southern California.
Thu, August 18, 2016
Management systems with Keith Lee
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Keith Lee. Keith is a management coach and business owner. He was a sales rep with Thompson Marketing Service and worked his way up to president and owner, which is where he learned about Total Quality and went on to create his own leadership system.
Mon, August 15, 2016
The Truth About PR and How It Can Help Your Business With Heather Ripley
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Heather Ripley. Heather is the CEO and Founder of Ripley PR, a global public relations agency specializing in franchise, construction, manufacturing, and other B2B industries.
Mon, August 01, 2016
The Power of Being Organized with Janet M Taylor
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Janet Taylor . Janet saves businesses and clients time and money by helping them organize and streamline their operations and life.
Tue, July 12, 2016
Holistic Content Marketing with Mike Allton
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Mike Allton. Mike is the chief marketing officer at Site Sell and focuses on a holistic approach to content marketing. He is the author of several books including The Unofficial Book on HootSuite , The Ultimate Guide to the Perfect LinkedIn Profile , and Blog Promotionology .
Wed, June 29, 2016
Who Needs a Business Coach? with Karyn Greenstreet
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Karyn Greenstreet . Karyn is an internationally known small business consultant and self employment expert. She helps seasoned business owners expand their reach and has helped over 270,000 people worldwide.
Fri, June 17, 2016
Operational Empowerment with Shawn Casemore
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Shawn Casemore. Shawn is the author of Operational Empowerment: Collaborate, Innovate, and Engage to Beat the Competition . Shawn is an international speaker and writer and the principal at Casemore And Co. Inc based in Toronto, Canada. Lyndsay and Shawn discuss operational empowerment, team culture, and motivation.
Tue, June 14, 2016
Brand Identity with Ben Seigel
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Ben Seigle . Ben is the owner of Versa Studio, he manages branding projects for his clients and specializes in the Expression Engine CMS. Lyndsay and Ben discuss how branding and web design intersect in business.
Mon, June 06, 2016
Making Social Media Easier with SocialChamp and Sameer Ahmed Khan
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Sameer Ahmed Khan . Sameer is the CEO and co-founder of Ouzle Systems and Social Champ. He has technical expertise in developing cross platform web apps and has spoken at many universities about his entrepreneurial journey.
Tue, May 31, 2016
Less Stress with Tracey Marks
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Dr. Tracey Marks. Dr. Tracey is a highly skilled and experienced psychiatrist who helps her patients restore joy and balance in their lives using the most up to date treatment strategies and the highest quality of care. She specializes in sleep related problems and has appeared on CNN and HLN.
Fri, May 06, 2016
Healthy Habits with Melissa Toler
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Melissa Toler. Melissa is a writer, speaker, and certified health and wellness coach. Her work challenges the status quo about weight loss and helping women feel comfortable in their own skin. Her mission is to help women live incredible lives without having to change their bodies to do it.
Fri, April 29, 2016
Robert Gignac
Robert is a best selling author and sought after public speaker. Robert teaches people to manage their finances and build a rich future. http://www.lyndsayphillips.com/podcastrobertgignac/
Fri, April 29, 2016
Copyrighting Clues with Aaron Hoos
In this episode of Sailing To Success, host Lyndsay Phillips interviews Aaron Hoos, a writer, copyrighting strategist and expert on sales funnels. Aaron’s first book is “The Sales Funnel Bible: How To Generate More Leads, Turn More Of Them Into Customers, And Do It All Faster, Easier, And For More Profit.” In this show Aaron offers great tools and strategies that people can use immediately in their sales letters, landing pages and copyrighting.
Tue, April 19, 2016
Successful Websites with Stephen Christopher
I was honored to sit down with Stephen Christopher; CEO and founder of Seequs Marketing Technologies. Seequs Marketing Technologies is a company with expertise in all areas of business, but prides themselves on specializations in SEO and Pay Per Click. Stephen strives to have Seequs be the best online marketing firm in their industry. Today’s episode is all about web design! Stephen lets us in on his secrets and even shares a few tips in tricks in getting your website in tip top shape and optimized for success! Don’t miss this episode; tune in now!
Tue, April 12, 2016
Powerful Podcasting with Jessica Rhodes
I was delighted to have the opportunity to sit down with the Founder and CEO of “Interview Connections”, Jessica Rhodes. Jessica also hosts the hit internet TV show: Internet Connections TV, the “Rhodes to Success Podcast”, and is the Co-host of “Podcast Producers”: a 10 Episode series on iTunes all about “how-to” create a podcast. Along with all of these feats, Jessica is a guest speaker at the Awesome Dream Business Academy and has also shared the stage with an assortment of experts at The Podcast Movement and Podcast New England. Needless to say, Jessica is an expert of all things “Podcasting” and really breaks down the elements of starting and having an amazing podcast show specifically for you! Tune in today to discover all of her expert tips on Podcasting!
Wed, April 06, 2016
Actionable Networking with Matt Holmes
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Matt “Handshakin” Holmes, who is an entrepreneur, speaker, and author. Matt is the Founder of Handshakin.com , author of Handshakin Your Way to Entrepreneurial Success , and creator of the Handshakin Video Series . Matt helps entrepreneurs implement networking and personal branding strategies in their businesses.
Wed, April 06, 2016
Conversion Optimization with Justin Christianson
In this week's podcast of Smooth Sailing Online Support, Lyndsay Phillips interviews Justin Christianson, President and co-founder of Conversion Fanatics, speaker, entrepreneur and #1 Amazon Bestselling Author of Conversion Fanatic: How To Double Your Customers, Sales & Profits With A/B Testing .
Fri, February 26, 2016
Diane Gardner
In today's episode of Sailing Success Online Support's Podcast, Lyndsay Phillips interviews Diane Gardner, best selling author of five books, speaker, tax coach and owner of Adept Business Solutions. She saved her clients over 503.000$ in tax payments and we are going to discuss some tips on how you can start doing the same in your own business.
Thu, February 25, 2016
Married and with Business with Susie Miller
I sit down to a fascinating conversation with Susie Miller on the relationship challenges of married entrepreneurs. A few minutes into our chat, she talks about personality styles and their impact on relationships, and what an eye-opener it is! We end our conversation with tips from Susie for having better conversations with your spouse. Susie Miller is known internationally as The Better Relationship Coach. She helps people create better personal and professional relationships. Susie is the author of Listen, Learn, Love: How to Dramatically Improve Your Relationships in 30 Days or Less! She is also a contributing writer at Huffington Post.
Fri, February 12, 2016
Lindsey Anderson
Today we have an episode that you cannot afford to miss! We had with us: Lindsey Anderson, CEO and Founder of WebImpakt.com, trafficandleads.com, and oneclicklindsey.com. Lindsey is an expert of everything from web design, SEO, landing pages, and more. Lindsey gives our listeners plenty of tips and tricks on optimizing your websites or businesses to gain more traffic and leads. She goes through and translates the hard to understand world of Search Engine Optimization for our listeners and shares with us the things every entrepreneur must do in order to acquire and convert successful leads. Tune in right now to find out how to bring more traffic to your business and start improving today!
Fri, February 12, 2016
Dr. Carri Drzyga
In this episode, I interview the incredible Dr. Carri Drzyzga, a well known international practitioner of functional medicine. Throughout this episode, Dr. Carri informs our listeners of one of the most commonly dealt with problems that our society faces today: Fatigue. Dr. Carri shares with our listeners the story of how she dealt with chronic fatigue herself and how suffering from it convinced her into trying different techniques to gain insight into how she could fix it. Tune in today to hear how you can begin to break down your fatigue and how you too can boost your overall brain health!
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